4
2
SALES AND MARKETING
The Group’s worldwide distribution network cur-
rently consists of around 3,310 BMW, 1,550 MINI and
Premium”. The programme gives participants an exclu-
sive insight into innovative and future-oriented trends
from the worlds of design, innovation, culture, cuisine
and travel.
1
40 Rolls-Royce dealerships. In China alone, around
0 BMW dealerships were opened in 2015. Products
6
1
1
2
8
8
3
COMBINED MANAGEMENT REPORT
General Information on the BMW Group
Report on Economic Position
and services are sold in Germany through BMW Group
branches and by independent authorised dealers. Sales
outside Germany are handled primarily by subsidiary
companies and, in a number of markets, by independent lected BMWi partners are currently offering this brand
import companies. The dealership and agency network
for BMWi currently covers some 950 locations.
The global dealership and agency network for BMW
currently covers some 950 locations. A total of 438 se-
i
23
General and Sector-specific
Environment
2
2
7
7
Overall Assessment by Management
Financial and Non-financial
Performance Indicators
Review of Operations
on the direct sales markets of Europe and Japan. The
i models are also being offered in ten direct sales markets
via new sales channels, one of which is the “Customer
Interaction Center”. Furthermore, the “Mobile Sales
Advisor” sales channel has meanwhile become an inte-
gral component of the BMW i sales model in seven mar-
2
9
29
35
36
38
41
42
44
45
Automotive Segment
Motorcycles Segment
Financial Services Segment
Research and Development
Purchasing
Sales and Marketing
Workforce
Sustainability
Connected mobility and digital services expanded
In 2015, the BMW Group stepped up its activities in the
world of connected mobility. With Connected Drive,
the BMW Group occupies a leading position as provider kets. The BMWi online sales platform gives customers
49
59
62
Results of Operations, Financial
Position and Net Assets
Comments on Financial Statements
of BMW AG
Events after the End of the
Reporting Period
of online-based services in vehicles and the connectivity
of driver, vehicle and environment. Connected Drive is
meanwhile available in 45 markets. Comprehensive
in the Netherlands, Belgium and Luxembourg the oppor-
tunity to order a BMWi3 via the Internet.
connectivity via the on-board SIM card features in more With BMWi 360° ELECTRIC, the BMW Group pro-
6
3
1
Report on Outlook, Risks and
Opportunities
than 95% of all new BMW cars. Besides its well-known
functions, such as the intelligent emergency call, the
Concierge Call or the real-time traffic information fea-
ture, Connected Drive also includes new highlights
such as a Wi-Fi hotspot in the new BMW 7 Series. It is
also possible to integrate apps from external providers.
All Connected Drive functions can be ordered either
conveniently from home or directly in the vehicle itself
via the Connected Drive Store, which is meanwhile
available in 18 markets.
vides a comprehensive product and service portfolio
for charging both battery-driven vehicles and plug-in
hybrids worldwide. The BMWi wall boxes and an in-
stallation service are available for simple, quick, emis-
sions-free home charging. As an on-the-road solution,
BMWi is offering the ChargeNow mobility service with
the most wide-ranging network of public charging
stations globally. With over 38,000 charging points in
25 countries, ChargeNow is the largest service provider
of its kind in the world.
8
Internal Control System and Risk
Management System Relevant for the
Financial Reporting Process
Disclosures Relevant forTakeovers
and Explanatory Comments
BMW Stock and Capital Markets
8
3
7
8
The “Digital Services and Business Models” unit has
been set up to make better use of the opportunities of-
fered by digitalisation and to highlight the significance
of connected mobility beyond the vehicle. The objective
of this new customer-oriented function is to create a
comprehensive range of integrated digital services for
state-of-the-art mobility and to manage the expansion
of those services going forward.
Premium services for individual mobility
Since 2011, the BMW Group and Sixt SE have operated
the car-sharing service DriveNow in the form of a joint
venture. The integration of electric vehicles in these
operations is seen as an increasingly important aspect
of the business. For this reason, over 800 BMW i3 vehi-
cles were added to various DriveNow fleets during the
period under report. Electric vehicles accounted for
approximately 20% of the DriveNow fleet at 31 De-
cember 2015 and DriveNow was being used by some
580,000 customers worldwide. With AlphaCity, com-
panies can offer their staff an alternative car-sharing op-
BMW i now well-established
Under the brand name BMWi, the BMW Group offers
solutions for urban mobility that include not only the
vehicles themselves, but also services such as car sharing, tion for both business and private use.
parking and battery charging. Two years on from its
sales launch, the BMW
i
3
has meanwhile established
ChargeNow makes public charging simple and transpar-
ent and is therefore an important feature of sustainable
electric mobility. With a single customer card, BMWi
customers have access to a worldwide charging network.
itself among the front runners in its segment and is
now one of the three best-selling electric vehicles in the
world. BMWi vehicles are currently on sale in 50 coun-
tries. Over 80% of BMW i buyers are first-time customers The stations are displayed via the Connected Drive ser-
for the BMW Group.
vices in the navigation unit, via the ChargeNow app or
on the ChargeNow website. ParkNow is a service that
facilitates parking, both on the street and in multi-storey
car parks. Spaces in car parks can be found, booked and
paid for, either online or via an app.
The BMW i8 stands for a responsible attitude that com-
bines sustainability and an exclusive lifestyle. With
this in mind, the BMWi Pure Impulse Experience
programme has been created under the name “Next