Jaguar Land Rover PLC (previously JaguarLandRover Limited)
Directors' report and financial statements
Year ended 31 March 2011
The company's vehicles
Jaguar Models and Update
Jaguar designs, develops and manufactures premium sports saloons and sports cars recognised for their
performance, design and unique British style. Jaguar’s range of products comprises the XK sports car
coupe and convertible), the XF saloon and the new XJ saloon.
Launched in 2006, the all-aluminium XK is Jaguar’s premium luxury sports car, combining
performance and luxury in coupe and convertible models. The XK was significantly updated in
2009 with a new engine and exterior and interior design enhancements, and the XK range has
been further revised, with a new look for 2011. The new XKR-S was unveiled at the Geneva
Motor Show on 1 March 2011, which is the sporting flagship for the company's revitalised XK line-
up. The XKR-S is the fastest and most powerful production sports GT that Jaguar has ever built.
The XF, launched in 2008, is a premium executive car that merges sports car styling with the
sophistication of a luxury saloon. The Jaguar XF is Jaguar’s best-selling model across the world
by volume and it has garnered more than 80 international awards since its launch, including
being named ‘‘Best Executive Car’’ by What Car? Magazine in every year since its launch. For
2011, fundamental design changes to the front and rear of the XF aim to bring a more assertive,
purposeful stance to the XFR, which the company believes is now a bolder and more appealing
automobile closer to the original C-XF concept car. In addition, the Jaguar 2012 Model Year
12MY) line-up was introduced at the New York Auto Show in April 2011, including a new four-
cylinder 2.2-litre diesel version of the XF with Intelligent Stop-Start Technology, making it the
most fuel-efficient Jaguar yet and allowing Jaguar to compete more effectively with competitors in
the UK fleet and company car markets.
The XJ is Jaguar’s largest luxury saloon vehicle, powered by a choice of supercharged and
naturally aspirated 5.0-litre V8 petrol engines and a 3.0-litre diesel engine. A 3.0-litre V6 petrol
engine was launched in the Chinese market in early 2011 which provides significant savings on
duty in that market. Using Jaguar’s aerospace inspired aluminium body architecture, the XJ’s
lightweight aluminium body provides improved agility and economy. In May 2010, customer
deliveries of the new XJ started and it received more than 20 international awards in 2010,
including ‘‘Best Luxury Car’’ from China’s Auto News, ‘‘Annual Limousine King’’ from Quattroroute
Italy), ‘‘Luxury Car of the Year’’ from Top Gear (UK), Automobile Magazine’s ‘‘2011 Design of the
Year’’ and ‘‘Best Executive Sedan’’ at the Bloomberg Awards in the United States. For 2011, the
XJ has been upgraded to include a new Executive Package and a Rear Seat Comfort package,
which makes the company's flagship model the ultimate executive limousine experience.
The Jaguar C-X75 concept car was showcased at the Paris Motorshow in September 2010 to
mark the brand’s 75th anniversary. This dominated all media outlets at the show. It revealed next-
generation powertrain technology in the form of electric motors and a Bladon Jets developed
turbine generator. The design also received great praise, leading the way for Jaguars of the
future. In May 2011, the company announced its decision to build production versions of the C-
X75 in association with Williams F1.
Land Rover models and update
Land Rover designs, develops and manufactures premium all-terrain vehicles that aim to differentiate
themselves from the competition by their simplicity, ability, strength and durability. Land Rover’s range of
products comprises the Defender, Freelander 2 (LR2), Discovery 4 (LR4), Range Rover Sport and Range
The Defender is Land Rover’s most capable off-roader, and is recognised as a leading vehicle in
the segment targeting extreme all-terrain abilities.
The Freelander 2 is a versatile vehicle for both urban sophistication and off-road capability. For
the 2011 Model Year, the company introduced a choice of 4WD and 2WD, with an eD4 engine
capable of 4.98L/100km which was especially well received in major European markets.