Automotive   |   Toyota Motor
Annual Report  
Year ended March 31, 2014  
Aiming to Achieve  
Sustainable Growth  
and to Bring Smiles  
ANNUAL REPORT 2014  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
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Financial Section  
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3
President’s Message  
5
Overview of Four Business Units  
9
Special Feature  
Aiming to Achieve  
Sustainable Growth  
and to Bring Smiles  
Lexus International  
Toyota’s DNA Will Endure for the Next 100 Years  
5
Lexus International: Becoming a Truly Global Luxury Brand  
10 Toyota in 10 Years and 100 Years  
16 Our DNA is Creating Ever-Better Cars  
19Enriching Lives and Building Tomorrow’s Toyota through Innovation  
Toyota No. 1  
6
Improving Our Earnings Structure and Offering Advanced Technologies in Developed Markets  
Toyota No. 2  
7
Supporting Toyota in Future Growth Markets  
Unit Center  
24 Message from the Executive Vice  
8
Developing and Commercializing Major Components with Best-in-World Competitivenessꢀ  
President Responsible for Accounting  
6
4
Consolidated Statements of  
Comprehensive Income  
2
2
6
9
Consolidated Performance Highlights  
34 Management and Corporate Information  
44 Financial Section  
3
3
3
3
4
4
6
7
9
1
R&D and Intellectual Property  
Corporate Philosophy  
Corporate Governance  
Management Team  
44 Selected Financial Summary (U.S. GAAP)  
46 Consolidated Segment Information  
47 Consolidated Quarterly Financial Summary  
6
6
6
5
6
7
Consolidated Statements of Shareholders’ Equity  
Consolidated Statements of Cash Flows  
Review of Operations  
2
3
3
9
0
1
Automotive Operations  
Report of Independent Registered Public  
Accounting Firm  
48 Management’s Discussion and Analysis of  
Financial Services Operations  
Non-Automotive Business Operations  
Financial Condition and Results of Operations  
Risk Factors  
6
6
2
3
Consolidated Balance Sheets  
6
8 Investor Information  
Consolidated Statements of Income  
Cautionary Statement with Respect to Forward-Looking Statements  
This document contains forward-looking statements that reflect Toyota’s plans and  
expectations. These forward-looking statements are not guarantees of future perfor-  
mance and involve known and unknown risks, uncertainties and other factors that  
may cause Toyota’s actual results, performance, achievements or financial position  
to be materially different from any future results, performance, achievements or finan-  
cial position expressed or implied by these forward-looking statements. These  
factors include, but are not limited to:  
(ii) fluctuations in currency exchange rates, particularly with respect to the value of  
the Japanese yen, the U.S. dollar, the euro, the Australian dollar, the Russian ruble,  
the Canadian dollar and the British pound, and interest rates fluctuations;  
(iii) changes in funding environment in financial markets and increased competition in  
the financial services industry;  
and government policies relating to vehicle safety including remedial measures such  
as recalls, trade, environmental protection, vehicle emissions and vehicle fuel econ-  
omy, as well as changes in laws, regulations and government policies that affect  
Toyota’s other operations, including the outcome of current and future litigation and  
other legal proceedings, government proceedings and investigations;  
(vii) political and economic instability in the markets in which Toyota operates;  
(viii) Toyota’s ability to timely develop and achieve market acceptance of new prod-  
ucts that meet customer demand;  
(xi) increases in prices of raw materials;  
(xii) Toyota’s reliance on various digital and information technologies;  
(xiii) fuel shortages or interruptions in electricity, transportation systems, labor strikes,  
work stoppages or other interruptions to, or difficulties in, the employment of labor in  
the major markets where Toyota purchases materials, components and supplies for  
the production of its products or where its products are produced, distributed or  
sold; and  
(iv) Toyota’s ability to market and distribute effectively;  
(v) Toyota’s ability to realize production efficiencies and to implement capital expendi-  
tures at the levels and times planned by management;  
(xiv) the impact of natural calamities including the negative effect on Toyota’s vehicle  
production and sales.  
(
i) changes in economic conditions, market demand, and the competitive environ-  
(vi) changes in the laws, regulations and government policies in the markets in which  
Toyota operates that affect Toyota’s automotive operations, particularly laws, regulations  
(ix) any damage to Toyota’s brand image;  
ment affecting the automotive markets in Japan, North America, Europe, Asia and  
other markets in which Toyota operates;  
(x) Toyota’s reliance on various suppliers for the provision of supplies;  
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Aiming to Achieve Sustainable Growth  
and to Bring Smiles  
First, I would like to extend my sincere gratitude for your continued  
management structure enables each unit leader to adopt a self-  
support and understanding.  
sustaining approach that makes the most of on-site, hands-on  
Since 2009, Toyota has encountered a multitude of challenges.  
Thanks to the tireless efforts of all concerned, today we can take  
pride in the strengths of our management practices and culture. I  
am convinced that we are now in a position to take a definitive  
step forward toward sustainable growth.  
experience, thereby facilitating quick decision making. This ability  
to address individual requirements on a more detailed basis is all  
the more important when considering the varying scales and stages  
of motorization in each market. In 2014, we are taking this concept  
of self-sustaining operations one step further by making better cars  
on an individual platform basis. For example, “Team K” will assume  
comprehensive responsibility for the development, procurement, and  
production for models that employ the K platform, including the  
Camry and Avalon. This greatly broadens the scope of the develop-  
ment process, which had tended to focus on individual models, and  
allows whole platform teams to channel their energies toward making  
better cars.  
Just as a tree’s growth rings testify to its survival and growth,  
I believe that Toyota’s ongoing growth rests entirely on its ability  
to grow in the face of any adversity. Having recently achieved the  
unprecedented milestone of 10 million vehicles in global Group sales,  
we are now advancing into uncharted territory. If we are to achieve  
sustainable growth, it is vital that we nurture our human resources  
while building on each growth ring. It is equally important, however,  
that we maintain self-restraint and avoid overextension. Balancing  
these concerns and directing management resources to areas that  
offer the potential for growth, we will pursue bold innovation and  
make aggressive forward-looking investments.  
In North America, the decision has been made to unify and relo-  
cate the manufacturing, sales and marketing, corporate, and finan-  
cial services headquarters at a new shared campus in Plano, Texas,  
from the latter half of 2016. This will allow our North American opera-  
tions to address the needs of customers in a timelier manner, and to  
produce ever-better cars that exceed expectations. With a history  
For example, Toyota reorganized its automotive operations into  
four business units in April 2013. This more agile and autonomous  
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spanning more than five decades, Toyota believes that its operations  
in North America will benefit through this “One Toyota” concept. By  
undertaking a thorough review of its business structure and working  
beyond the boundaries of established manufacturing, sales and  
marketing, and corporate and financial services, we are better placed  
to pursue sustainable growth.  
Toyota marked its 75th anniversary in 2012. It is important to  
remember that the many fruits that we are able to harvest today  
were sown and cultivated by our hard working predecessors. It is  
imperative that we, too, place similar importance on our responsibili-  
ties to plow, plant, and cultivate the seeds of the future. In this  
manner, future generations can benefit from the work we do today.  
Early in April 2014, we articulated a new internal slogan: “Work  
Today, Smile Tomorrow: in Pursuit of True Competitiveness and  
Innovation.” This new slogan encapsulates my strong belief that our  
continued growth must be informed by a strong sense of history. At  
the same time, it is a forward-looking statement that paints a picture  
of how Toyota should look both a decade and century from now.  
What is the engine for sustainable growth? We have learned from  
experience that we can achieve sustainable growth only if we create  
attractive and appealing cars that bring smiles and if we foster the  
human resources needed to make this a reality. At the same time,  
ever-better cars can be produced only through efforts made by  
employees on the front line. Individuals must take ownership of their  
work and place the utmost emphasis on local manufacturing, swift  
decision making, and immediate action. As we continue to grow,  
however, tasks that were once routine may become increasingly diffi-  
cult to perform. We also have to remember that actions taken during  
a crisis may not be practicable at other times.  
As I see it, Toyota’s current situation is particularly critical as we  
are now entering another expansion phase. This is why I believe it is  
important to put in place independent business units to carry out all  
appropriate activities on the front line.  
Toyota is equally committed to innovation, the wellspring for new  
technologies and future growth. Moving forward, we will maintain our  
commitment to the environment by strengthening and developing our  
hybrid technologies. In addition to efficient gasoline engines and fuel  
cell vehicles, we will endeavor to develop and commercialize safety  
technologies that offer safe and responsible ways of moving people.  
Taking each of these factors into consideration, Toyota will actively  
direct resources toward next-generation mobility and IT infrastructure  
innovation.  
All 330,000 Toyota employees around the world are doing their  
best to bring happiness, safety, and peace of mind to customers and  
communities. As we work to achieve these goals, I would very much  
appreciate your continued support.  
July 2014  
As I have already mentioned, my goal is to ensure that Toyota  
evolves into a company that is capable of sustainable growth. Even in  
the face of a situation like the recent global financial crisis, Toyota  
must not only be resilient, but also be well-equipped to succeed  
against adversity.  
Akio Toyoda  
President  
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[
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Overview of Four Business Units: Lexus International Toyota No. 1 Toyota No. 2 Unit Center  
Lexus: Becoming a Truly Global Luxury Brand  
Strobe,” the third installment of the global Amazing in Motion advertising  
campaign, featured a storyline in which a single person cloaked in light ran  
and flew freely through the city night.  
Lexus NX  
Lexus RC  
Our aim is for Lexus—a Japanese original—to  
become a truly global luxury brand. Worldwide,  
we are pushing forward to offer value that is  
different from other luxury brands. The Lexus  
International business unit is under the direct  
supervision of the president and acts as the  
global head office for Lexus brand develop-  
ment, sales, marketing and advertising.  
predicting yet another year-on-year sales  
increase.  
performance. These additions have rounded out  
our lineup of SUVs that are well suited for urban  
use in an era of environmental awareness.  
Slated for release in late 2014, the new RC  
sports coupe is an expression of the pure exhila-  
ration felt while driving a Lexus. In addition, the  
RC F version will act as the core model of Lexus’  
F series of sports cars, which embody the relent-  
less pursuit of exhilaration.  
we have launched a coordinated series of TV  
commercials worldwide featuring our new global  
brand campaign slogan “Amazing in Motion.”  
We are taking these branding activities one  
step further through the Lexus Design Awards  
and Lexus Short Films contests that encourage  
young, talented creators; the Lexus Amazing  
Experience test drive event held at Fuji Speedway,  
which provides opportunities to experience the  
thrill of driving, and the establishment of the  
Intersect by Lexus event and lifestyle space.  
Furthermore, this year Lexus has signed  
Looking to deliver an exhilarating driving experi-  
ence that exceeds expectations, Lexus is focusing  
on enhancing the product lineup in the current fiscal  
year. For example, we are striking out with innovative  
designs, including a distinctive spindle grille that will  
make Lexus cars instantly identifiable. We will also  
work to differentiate the Lexus brand by taking the  
lead in adopting environmental and advanced tech-  
nologies centered on hybrid vehicles.  
Successful overhauls lead from a decline to  
record sales  
Lexus branding activities  
In July 2014, Lexus introduced the NX  
In 2013, 523,000 Lexus vehicles were sold,  
compact crossover SUV in Japan as the spring-  
board for its launch in other parts of the globe.  
Powered by a newly developed 2.0-liter turbo  
engine—a first for Lexus—the NX 200t offers both  
excellent driving and environmental performance,  
while the NX 300h features a 2.5-liter hybrid  
system for best-in-class environmental  
professional golfer Hideki Matsuyama as Lexus  
brand ambassador to emphasize the Japanese  
origins of Lexus as it takes on the best from  
around the world. Lexus will also participate more  
actively in motorsports with race cars based on  
the RC F in a bid to enhance the exhilarating  
image of Lexus.  
exceeding the 518,000 vehicles sold in 2007 just  
prior to the start of the global financial crisis. This  
increase was largely attributable to the successes  
of the redesigned GS launched in 2012 and the  
redesigned IS launched in 2013. In 2014, Lexus  
plans to continue introducing new vehicles and is  
Beyond improvements to the vehicle lineup,  
Lexus is aiming to link the brand with a new  
luxury concept through a variety of lifestyle-  
focused branding activities.  
With the aim of enhancing the Lexus brand image  
while reaching out to a broader range of customers,  
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[
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Overview of Four Business Units: Lexus International Toyota No. 1 Toyota No. 2 Unit Center  
Improving Our Earnings Structure and  
Offering Advanced Technologies in Developed Markets  
Toyota Vehicle Production in Japan by Year (1935-2013)  
Dec. 2013:  
1
50 Million  
(
Million)  
5
Milestone  
Jan. 1986:  
0 Million  
Milestone  
Oct. 1999:  
00 Million  
Milestone  
5
1
4
3
2
1
0
Jan. 1972:  
0 Million  
Milestone  
1
Yaris Hybrid  
Tundra  
COMS (left), Toyota i-ROAD  
On October 1, 2014, “Cité lib by Ha:mo,” a new type of urban mobility  
based on ultra-compact electric vehicles connected to public transport,  
launches in Grenoble, France.  
1935  
’40  
’45  
’50  
’55  
’60  
’65  
’70  
’75  
’80  
’85  
’90  
’95 2000 ’05  
’10 ’13  
Noah  
The Toyota No. 1 business unit (in charge of  
North America, Europe, and Japan) has three  
goals: continue creating ever-better cars  
through local development, procurement, and  
production; establish an earnings structure  
able to sustain growth; and maintain annual  
production in Japan at three million vehicles.  
In line with its aim for sustainable growth in  
the North American market, Toyota is prepar-  
ing to consolidate all headquarters functions  
for the region in Plano, Texas, from 2016,  
global ambitions, and remains the source of many  
innovative technologies and high-value-added  
cars. We believe our manufacturing facilities in  
Japan are a base from which we can strengthen  
our global competitiveness. We have always  
believed in contributing to society through manu-  
facturing, and we will keep doing our utmost to  
make ever-better cars.  
including the Highlander, Tundra and RAV4. In  
Europe, Toyota saw firm sales of the Auris Hybrid  
Touring Sports and Yaris Hybrid.  
Over 150 million vehicles produced in Japan  
In Japan, cumulative production of Toyota vehi-  
cles crossed the 150 million mark on December  
5, 2013. This feat took over 78 years to achieve,  
starting in August 1935 with the first Model G1  
Truck manufactured by the Automotive  
Production Division of Toyoda Automatic Loom  
Works, Ltd. (now Toyota Industries Corporation).  
Production in Japan has accounted for roughly  
70% of the 210 million vehicles manufactured  
globally to date. The highest-volume model is the  
Corolla, with a total of about 25,450,000 vehicles  
built in Japan as of the end of December 2013. In  
Japan, Toyota boasts a robust manufacturing  
foundation replete with advanced technologies,  
manufacturing expertise, talented human  
Car sharing trial in France  
Starting in October 2014, Toyota will participate in  
a three-year car-sharing experiment in Grenoble,  
France. The project will be run in partnership with  
the City of Grenoble, Grenoble-Alpes Métropole,  
Citélib and the EDF Group, and will use 27  
recharging stations around the city. We will  
provide 70 ultra-compact Toyota i-ROAD and  
COMS electric vehicles. The eventual aim of  
these projects is to reduce traffic congestion and  
improve air quality in city centers by enabling the  
smart movement of people from the closest  
public transportation station to their final destina-  
tion (see pages 22 and 31 for more details).  
Vehicle sales remain strong in Japan,  
the United States, and Europe in 2014  
th  
ahead of the 60 anniversary of Toyota  
exports to the U.S. in 2017 (see page 13  
for more details).  
Our efforts to make ever-better cars are paying  
off; in 2014, Toyota once again enjoyed strong  
sales in Japan, the United States, and Europe.  
In Japan, sales have been robust for the Voxy  
and Noah compact minivans as well as for the  
Harrier luxury crossover SUV. In the United  
States, sales increased for our mainstay Camry  
and Corolla models, as well as for larger vehicles,  
resources, and a multilayered supply network.  
This foundation has allowed Toyota to pursue its  
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Overview of Four Business Units: Lexus International Toyota No. 1 Toyota No. 2 Unit Center  
Supporting Toyota in Future Growth Markets  
Ceremony to commemorate the start of Vios exports to the Middle East  
Vios  
Toyota Motor Engineering & Manufacturing (China) Co., Ltd.  
Growth in emerging markets has been quite  
volatile recently, but there is still huge poten-  
tial for further growth. We need to take advan-  
tage of this potential by introducing products  
attuned to market needs in a timely way.  
Meanwhile, governments in emerging markets  
are moving to tighten fuel economy and safety  
regulations, bringing them on par with  
advanced economies. At Toyota, we must  
identify and address the true needs of consum-  
ers based on the situation and economic  
condition of each country to promote motoriza-  
tion and create ever-better cars.  
At the end of February 2014, Toyota also began  
exporting Toyota-brand compact cars manufac-  
tured at an Indonesian subsidiary of Daihatsu  
Motor Co., Ltd., to the Philippines. This was the  
first export model to receive certification under the  
Indonesian government’s LCGC** program.  
To address worsening traffic congestion in  
1
2
10,000 vehicles in 2012 to 250,000 vehicles in  
014. Toyota has begun exporting the Vios, its  
Starting to produce hybrid powertrain units  
in China  
first Indonesian-made sedan model designed for  
export, to Singapore and Brunei followed by nine  
countries in the Middle East. Last year, Toyota  
exported 118,000 Indonesian-made vehicles to  
more than 70 countries in Asia, Africa, Latin  
America, and the Middle East. Toyota accounted  
for more than 70% of the vehicles made in and  
exported from Indonesia.  
Indonesia is also an important engine produc-  
tion and supply base for Toyota. Our bases in  
Indonesia produce engines for the IMV* series of  
vehicles: the Hilux pickup truck, Innova minivan,  
and Fortuner. About 40% are exported to vehicle  
factories in Asia, Latin America, and Africa. Toyota  
recently began construction on a new engine  
plant for standard passenger cars with the capac-  
ity to manufacture 216,000 engines annually, and  
plans to begin operations in 2016.  
To deliver hybrid vehicles to more customers in  
China, Toyota has been working to produce  
hybrid units overseas—a first for Toyota—mainly  
at Toyota Motor Engineering & Manufacturing  
Indonesia, 23 Toyota Group companies in  
(
China) Co., Ltd., which was completed in  
Indonesia worked with the Jakarta government,  
the Embassy of Japan, and the Japan International  
Cooperation Agency (JICA) on a project in  
November 2013 to alleviate the traffic jams plagu-  
ing Jakarta’s busy Mampang intersection. Road  
work and construction was undertaken that  
resulted in the length of the worst traffic jams being  
cut about 77% (Source: Toyota Astra Foundation).  
November 2013. As a part of this initiative, Toyota  
established a company to produce batteries and  
another company to manufacture hybrid vehicle  
transaxles, with plans to begin operations in  
2015. In addition, Toyota is working to create a  
production structure for major components, such  
as inverters. Starting in 2015, we plan to use  
these Chinese-made hybrid units in the Corolla  
and Levin models produced and sold through  
joint ventures with FAW Group Corporation and  
Guangzhou Automobile Group Co., Ltd.  
Indonesia: a global production and  
supply base  
*
IMV: Innovative International Multi-purpose Vehicle.  
Toyota positions Indonesia as one of its major  
global production and supply bases, and has  
expanded annual production capacity there from  
** LCGC: Low Cost Green Car, a government program to  
promote the use of low-cost, high-fuel efficiency vehicles.  
Vehicles certified under the program receive preferential tax  
treatment.  
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Overview of Four Business Units: Lexus International Toyota No. 1 Toyota No. 2 Unit Center  
Developing and Commercializing Major Components with  
Best-in-World Competitiveness  
How to Improve Thermal Efficiency  
Engine work  
(thermal  
1.3-liter gasoline engine  
1.0-liter gasoline engine  
Improved combustion  
efficiency)  
Fuel  
offers 38% maximum  
offers 37% maximum  
thermal efficiency  
thermal efficiency  
Pump  
Exhaust Cooling Friction  
Loss reduction  
Improved combustion and loss reduction lead to engines  
with high thermal efficiency, low fuel consumption  
Powertrain Development and Production Engineering Building  
The Unit Center was established in March  
a series of highly fuel-efficient conventional  
product technologies and manufacturing technol-  
ogies. Integrated development at the Unit Center  
is a major force behind the move toward mass  
production of Toyota’s fuel cell vehicle, what we  
view as an ideal eco car.  
As the eco car pioneer that brought the world  
the hybrid vehicle, Toyota is working to improve  
the environmental performance of all its cars.  
Further innovation in  
2
013 to handle Toyota’s unit-related techno-  
engines with the same level of thermal efficiency  
without assistance from a hybrid system. The  
engines’ maximum thermal efficiency is world-  
class, potentially improving fuel efficiency more  
than 10%* compared with previous engines. For  
example, the 1.3-liter gasoline engine in the series  
offers 38% maximum thermal efficiency (Toyota  
measurement) putting it on a world-class level for  
a mass-produced gasoline engine. The new Vitz  
model launched in April 2014 features this  
1.3-liter gasoline engine and idling stop as stan-  
dard, giving it an excellent fuel economy of 25.0  
kilometers per liter*.  
the conventional engine field  
logical development, manufacturing technol-  
ogy development and production. The Center  
aims to develop and rapidly commercialize  
major powertrain components with best-in-  
world competitiveness.  
As a part of these efforts, Toyota opened a  
new facility, the Powertrain Development and  
Production Engineering Building, to facilitate  
the development of next-generation  
powertrains as the core of ever-better cars.  
R&D and manufacturing technology staff at  
this facility work on everything from the devel-  
opment of basic technologies, such as materi-  
als and processes, to entire vehicles and  
major components. While maximizing devel-  
opment efficiency, we aim to develop new  
technologies with unprecedented speed.  
Toyota aims to further increase the environmental  
performance of its vehicles with a series of newly  
developed, highly fuel-efficient conventional gaso-  
line engines that offer outstanding thermal effi-  
ciency. The new engines leverage Toyota’s  
sophisticated conventional engine technologies  
as well as combustion and loss-reduction tech-  
nologies accumulated through the development  
of dedicated hybrid engines.  
The key to improving the fuel economy of  
engines is finding ways to use the thermal energy  
stored in fuel to produce more “work” in an  
engine. This is done by maximizing thermal effi-  
ciency. Gasoline engines in hybrid vehicles  
already boast high thermal efficiencies on par with  
those of diesel engines. Toyota has achieved  
*
Under the Japanese Ministry of Land, Infrastructure, Transport  
and Tourism’s (MLIT) JC08 test cycle  
By 2015, Toyota plans to launch 14 high ther-  
mal efficiency, fuel-efficient engines around the  
world. The development of these engines was  
made possible by the Unit Center, where an inte-  
grated approach is taken to the creation of  
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Toyota’s DNA Will Endure for the Next 100 Years  
As part of our efforts to achieve our Global Vision, we adopted “Work Today, Smile Tomorrow: In Pursuit of True Competitiveness and Innovation” as our internal global corporate policy slogan for the  
current fiscal year. This policy paints a picture of how Toyota should look 10 years and 100 years from now, while making it clear that we must not lose our sense of history.  
Over its 75-year history, Toyota has faced many hardships, and the beacon that has guided the Company through all difficulties has been its steadfast determination—inspired, as always, by the smiles  
of customers around the world—to contribute to society by making cars. With pride and responsibility, Toyota’s many leaders since its foundation have inherited and continued this determination, steer-  
ing the Company through each setback with the help of countless others, and passing on the spirit of innovation in our corporate DNA. The number and variety of obstacles that Toyota can expect to  
confront over the next century cannot be fathomed. Drawing on our corporate DNA, we will continue to innovate and ensure that tomorrow’s Toyota is even better than today’s.  
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Toyota in 10 Years and 100 Years [1 of 6]  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
Toyota in 10 Years and 100 Years  
With the goal of making ever-better cars, the Toyota Global Vision is an articulation of the kind of company we want to be. It is based on shared values and a spirit of monozukuri (conscientious manufactur-  
ing) passed down since our foundation and embodied in the core values of Sakichi Toyoda, the Guiding Principles at Toyota, and the Toyota Way. We use the image of a tree to illustrate our vision: the roots  
are our shared values; the ongoing upward growth of its branches represents our efforts to expand business; the fruit represents making ever-better cars and enriching lives and local communities; and the  
trunk is our stable base of business. As the trunk of the tree grows bigger and stronger, it is able to support more branches—the creation of ever-better cars. This is the trajectory that puts Toyota on the  
path toward sustainable growth.  
Of all the components of our vision, building ever-better cars takes priority. We want to deliver products and services that surprise and excite our customers. We want to be a company that puts smiles on  
faces—and keeps them there.  
A1 prototype passenger car  
Toyota’s  
DNA  
On September 1, 1923, Japan’s rail system was devastated by the Great Kanto Earthquake. Automobiles  
played a key role in helping save lives and facilitating reconstruction in the aftermath. For many people, this  
event demonstrated not only the practical public role that automobiles could play but the convenience such  
vehicles, previously regarded only as luxury items, could offer. The surge in demand for automobiles follow-  
ing the earthquake was met by U.S. automakers, whose mass production structure gave them an advan-  
tage in both supply capability and cost. Efforts were made to produce vehicles in Japan from around 1910  
onwards. However, as Japanese industry at the time was for the most part technologically underdeveloped,  
business conditions were not conducive to the establishment of a full-blown automotive industry, and  
ventures to produce vehicles domestically were unable to compete with the U.S. automakers that set up  
automobile assembly plants in Japan immediately after the earthquake. However, 10 years later, on  
September 1, 1933, Kiichiro Toyoda established the Automotive Production Division (which would later  
become the Automotive Department) within Toyoda Automatic Loom Works, Ltd., and began preparing to  
build prototypes. While declaring lofty goals, Toyoda, like his father Sakichi, took a hands-on approach to  
learning and was often heard saying, “an engineer who does not have to wash his hands at least three  
times a day is not doing a good job.”  
The Japanese Auto Industry in  
the Early Twentieth Century  
Toyota is a company born from the passions of its founders, who wanted nothing less than to establish a globally competitive automobile industry in Japan.  
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Toyota in 10 Years and 100 Years [2 of 6]  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
Innovating, Building Tomorrow’s Toyota, and Making Ever-Better Cars  
Diversification of Automotive Fuels and Powertrains  
Worldwide Sales of Toyota Hybrids  
6
Popularizing environment-friendly cars  
million  
Primary energy  
Automotive fuel  
source  
117  
27  
18  
14  
11  
9
Powertrain  
(Thousands  
of units)  
(Millions  
of units)  
months  
months  
months months months months  
1
,800  
5
6
5
4
3
2
1
0
Environmental concerns must be taken into  
account when we think about creating a “mobility  
society” (that is, a highly mobile society reliant on  
automobiles as its major means of transporta-  
tion). The Guiding Principles at Toyota, set forth in  
January 1992, declared that we will “dedicate our  
business to providing clean and safe products  
and to enhancing quality of life everywhere through  
all of our activities.” In line with this principle, in  
December 1997, Toyota launched the world’s first  
mass-produced hybrid vehicle, the Prius.  
million  
Gasoline  
Diesel  
Conventional and  
hybrid vehicles  
Oil  
1,500  
4
million  
HV global sales  
3
1
,200  
00  
600  
million  
• 2012:  
Achieved 1 ꢀimmilꢁ oꢁꢁaom aꢁi u uomeu  
Natural gas  
Gaseous fuels  
9
for the first time  
2
PHVs  
EVs  
million  
Coal  
Plants  
Synthetic fuels  
Biofuels  
• Mor. 201ꢂ: Caꢀamo ive uomeu souued ꢃ ꢀimmilꢁ aꢁi u  
• Dec. 201ꢂ: Caꢀamo ive uomeu souued ꢄ ꢀimmilꢁ aꢁi u  
1
million  
3
00  
0
Uranium  
Electricity  
Hydro, solar,  
geothermal electricity  
generation  
Hydrogen  
FCVs  
(
CY)  
1997 1999 2001  
2003  
2005  
2007  
2009  
2011  
2013  
˾
Annual sales b Cumulative sales (right scale)  
While working to reduce energy use, we must also diversify fuels  
The environment is still a top-priority manage-  
ment issue. In addition to hybrid vehicles, Toyota  
has been developing next-generation eco cars,  
including plug-in hybrid vehicles, electric vehicles,  
and fuel cell vehicles. Believing that the spread of  
eco cars is in itself good for the environment,  
Toyota has focused on hybrid vehicles, selling  
more than six million in total as of December  
took only 11 months for cumulative sales to break  
five million in March 2013, and another nine  
months to hit six million in December 2013.  
Based on the concept of producing the optimal  
vehicle in the optimal location at the optimal time,  
Toyota has broadened its hybrid lineup and now  
offers at least one in each automobile category.  
We believe hybrids have finally entered a full-scale  
growth phase and are no longer niche products.  
Toyota calculates that as of December 31, 2013,  
use of Toyota hybrids* had resulted in approxi-  
than would have been emitted by gasoline-powered  
vehicles of similar size and driving performance.  
Toyota also estimates that the use of its hybrid  
vehicles has saved approximately 15 million kiloli-  
ters of gasoline compared with the amount that  
would have been used by gasoline-powered vehi-  
2015), we plan to launch a total of 15 new hybrid  
models worldwide. Taking advantage of our  
pioneer status, we will continue adding to this  
lineup and increasing the number of countries and  
regions where we sell hybrids, with the ultimate  
aim of popularizing eco cars around the world.  
cles of similar size. Hybrid vehicles offer lower CO  
emissions and lower fossil fuel consumption.  
As of the end of August 2014, Toyota has 27  
hybrid models and one plug-in hybrid model on  
the market in about 80 countries and regions.  
2
*
Excludes the Coaster hybrid electric vehicle and the Quick  
Delivery 200 model.  
2
013. Although it took nine years and nine  
months for cumulative sales to reach the one  
million mark in May 2007, strengthening demand  
has accelerated the popularization of hybrids.  
After passing the four million mark in April 2012, it  
*
* Number of registered vehicles × distance traveled × fuel  
efficiency (actual fuel efficiency in each country) × CO  
2
conversion factor  
mately 41 million fewer tons of CO  
2
emissions**  
Furthermore, within the next two years (2014 and  
Toyota’s  
Kiichiro Toyoda’s passion and commitment to developing an automobile industry in Japan were tested  
repeatedly. When he began, there were no steelmakers in Japan developing the sheet steel needed for  
automobiles. Toyoda found himself having to establish new business units, such as the Steel Production  
Department (which later became Aichi Steel Corporation) alongside the Automotive Department.  
After numerous failures, Toyoda finished building the first prototype Model G1 Truck on August 25, 1935,  
and the truck launched in December of that year. Over the following year, a total of 14 Model G1 Trucks  
were sold. At the behest of the government, truck development took priority, but Toyoda had also  
completed a prototype Model A1 passenger car in May 1935, and was able to put it on the market in 1936  
as the improved Model AA—its first mass-produced passenger car. Only two years after establishing the  
Automotive Department, Toyoda had launched an automobile business in line with his conviction, “once you  
start a new business, moving quickly makes the most economic sense.”  
1935, the year Toyoda began to produce automobiles, was also the year that he laid down his vision for the  
future, which led to today’s Toyota Global Vision. On October 30, 1935, the fifth anniversary of the death of his  
father, Sakichi Toyoda (1867-1930), Kiichiro Toyoda set down in writing some of his father’s core values before  
announcing the Model G1 Truck. Sakichi Toyoda was the founder of today’s Toyota Group as well as an inven-  
tor in his own right with numerous patents and new practical designs in his name, both in Japan and abroad.  
On August 28, 1937, the Automotive Department was spun off into Toyota Motor Co., Ltd. In 1940,  
annual automobile output was 46,000 vehicles in Japan, compared with 4,470,000 vehicles in the United  
States, an enormous difference in scale and capability.  
DNA  
Entering the Automotive  
Business  
The endeavor to make a Japanese automobile from nothing to a finished product was an ordeal, involving identifying defects and solving problems one by one.  
Model AA  
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Toyota in 10 Years and 100 Years [3 of 6]  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
For this reason, making power semiconductors  
more efficient will improve fuel economy. Toyota  
has been developing its own power semiconduc-  
tors as a key technology for improving fuel econ-  
omy since the launch of its first-generation Prius  
in 1997. In the latest, third-generation Prius, elec-  
tricity loss has been reduced to a quarter of that  
of the first-generation Prius.  
Aiming to make tomorrow’s Toyota better than  
today’s, we are developing power semiconductors  
that use next-generation silicon technology, namely,  
silicon carbide (SiC), a material that is a compound  
of silicon and carbon. We have already improved  
fuel economy more than 5%* in a prototype  
featuring the new SiC power semiconductors. As  
early as possible, Toyota aims to commercialize  
SiC power semiconductors that offer a 10%*  
improvement in fuel economy through greater  
efficiency. In addition, we aim to shrink the PCU  
to one-fifth the size of current PCUs through  
the use of SiC power semiconductors.  
Further advances in key technologies  
for hybrid technology  
Hybrid technology can be applied to the develop-  
ment of all sorts of environment-friendly vehicles  
and can be found in a wide variety of powertrains.  
Toyota has positioned hybrid technology as a  
core environmental technology for the 21st  
century. As a pioneer in the mass production of  
hybrid vehicles, we are continuing to improve this  
technology.  
Power semiconductors have a big impact on  
the effectiveness of hybrid technology. Hybrid  
systems offer excellent fuel economy through the  
efficient use of two power sources: gasoline  
engines and electric motors. A large number of  
power semiconductors are used in the power  
control unit (PCU), a device situated between the  
motor, power generator and batteries. The PCU  
controls the output of the motor. Some of the  
electrical current that flows through the power  
semiconductors in the PCU is lost as heat; in fact,  
approximately 20% of a hybrid vehicle’s overall  
electricity loss is from the power semiconductors.  
PCU volume: 1/5  
*
Toyota estimate based on a prototype driven under the  
Japanese Ministry of Land, Infrastructure, Transport and  
Tourism’s JC08 test cycle parameters.  
The PCU plays a vital role in controlling electricity usage,  
PCU with SiC power  
semiconductors  
(Future target)  
recharging batteries with electricity generated when the  
vehicle decelerates and accelerating the vehicle by supply-  
ing electricity to motors from the battery bank while driving.  
PCU with silicon power  
semiconductors  
(Production model)  
Toyota’s  
DNA  
On September 25, 1945, soon after the end of World War II, the Allied Power’s General Headquarters in  
Japan authorized the production of trucks and in principle allowed any company to produce and sell auto-  
mobiles from October 25, 1949. The industry, however, was still in disarray.  
Crown, which featured cutting-edge technologies, including a front-axle double wishbone suspension.  
Fulfilling Kiichiro Toyoda’s dying wish, the Toyopet Crown was finished in 1955 and launched as Japan’s first  
full-fledged passenger car.  
In the 1950s, Japanese automakers were forging technological alliances with foreign automakers for the  
production of passenger cars. Kiichiro Toyoda chose a different path in line with his father Sakichi’s admon-  
ishment, “Before you say you can’t do something, try it.” Aiming to research and innovate on his own,  
Toyoda embarked on the full-fledged development of a passenger car using home-grown technology. When  
development began, Toyoda decided to name this new passenger car the Crown, feeling that this might be  
his crowning achievement. However, he passed away suddenly in March 1952, before the completion of the  
By October 1956, sales of the Toyopet Crown exceeded 1,000 vehicles per month, becoming a hit  
among drivers enamored with its proprietary design featuring rear-hinged doors and a front-wheel indepen-  
dent suspension for a smooth ride. With the popularity of the Crown, Toyota completed construction on the  
Motomachi Plant in Aichi Prefecture in July 1959, only eleven months after the groundbreaking ceremony.  
The plant was to produce 60,000 passenger cars per year.  
Kiichiro Toyoda’s dream of mass producing a home-grown passenger car and sparking the development of Japan’s automotive industry had finally come true.  
The Crown  
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Our DNA is Creating Ever-Better Cars  
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plant in Kentucky, which started production in  
Building the right cars in  
the right places  
May 1988, became the first Toyota plant outside  
Japan to have produced 10 million vehicles.  
Today, in the United States and Canada, Toyota  
has 11* manufacturing companies, three distribu-  
tors, and a network of more than 1,750 dealers  
that sell more than two million Toyota and Lexus  
vehicles annually.  
In our quest to innovate and make tomorrow’s  
Toyota even better than today’s, we have decided  
to establish a new North American headquarters,  
moving our regional manufacturing, sales and  
marketing, corporate, and financial services head-  
quarters to a single location in Plano, Texas. The  
move is intended to increase efficiency and  
collaboration throughout the organization, with  
the ultimate aim of ensuring sustained growth in  
North America by creating a business structure  
that allows us to deliver ever-better cars to  
customers.  
Over half a century has passed since Toyota  
exported its first two Crowns to North America in  
1
957, and it has been almost 30 years since  
Toyota started building cars in North America,  
beginning with New United Motor Manufacturing,  
Inc., in 1986.  
Through the 1980s, Toyota was well known as  
a maker of mid-sized and compact passenger  
cars, such as the Camry and Corolla, as well as  
the Hilux small pickup truck. In 1989, Toyota  
launched the Lexus brand as its entry into the  
luxury passenger car market. From that point  
onward, it expanded its lineups of luxury vehicles  
and cars for young drivers as well as light-duty  
trucks, and introduced hybrid models, changing  
its image as a carmaker and increasing its pres-  
ence in the U.S. market.  
Cumulative production volume at Toyota Motor Manufacturing, Kentucky has reached 10 million vehicles.  
Ahead of this strengthening of our business  
foundation and in line with our principle of build-  
ing the right cars in the right places, we have  
assigned an American as the chief engineer over-  
seeing the redesign of the flagship Camry model.  
Cumulative production volume in North  
*
Excluding Subaru of Indiana Automotive, Inc., which produces  
vehicles on a commissioned basis  
America reached 10 million vehicles in 2001, 20  
million vehicles at the end of 2008, and 25 million  
vehicles in October 2012. In May 2014, Toyota’s  
Under his guidance, and based on intricate market  
research, the Camry has evolved into a car with  
bold form and solid handling.  
Toyota’s  
DNA  
In November 1966, the first-generation Corolla was launched in anticipation of the arrival of mass motori-  
zation. The car’s sales gained momentum in 1966, with the start of production at the newly constructed  
Takaoka Plant in Aichi Prefecture and exports to Australia. In 1968 exports to North America began to  
expand. As a result, total automobile output at Toyota, which was around 480,000 vehicles in 1965, more  
than doubled to roughly 1,100,000 vehicles by 1968, increasing in line with sales of the first-generation  
Corolla. In 1970, four years after the Corolla’s launch, cumulative worldwide sales of the car surpassed one  
million, and the concept of building the right cars in the right places led to rave reviews around the globe.  
The Corolla became the world’s best-selling car, reaching in 22.65 million cumulative sales in 1997. In July  
2013, global cumulative sales of the Corolla crossed the 40 million vehicle mark. One in every five cars sold  
over the last 76 years has been a Corolla. Always staying ahead of the times and paying attention to the  
needs of our customers and society, Toyota has worked relentlessly to improve the technologies and quality  
of the Corolla. Today, the Corolla is marketed in more than 150 countries and regions around the world, and  
it is manufactured in 15 locations around the world, including two in Japan.  
This is in line with a sentiment Sakichi Toyoda expressed at the construction of an automatic loom plant in  
1921 in Shanghai, China, namely, “open your door, and look outside,” an apt reminder that we should keep  
our eye on the world and cultivate the courage to take on any challenge.  
The Corolla, adored by so many drivers around the world, is one car that laid the cornerstone for making ever-better cars.  
The Corolla  
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ꢅlyl o iꢁ 10 ꢆeoru oꢁd 100 ꢆeoru ꢇꢃ lꢈ ꢄf  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
Comprehensive Development of Next-Generation Eco Cars from a Hybrid Technology Core  
Breakdown of Mobility in the Future  
Electric vehicles: short-distance applications  
Hybrid vehicle and plug-in hybrid vehicles: passenger cars  
Fuel cell vehicles: medium and long-distance applications  
EV  
Motor PCU  
Fuel cell vehicles  
Battery  
Fuel  
tank  
Hybrid and plug-in hybrid vehicles  
Large trucks  
HV  
Electric vehicles  
Metropolitan buses  
PHV  
FCV  
Motor PCU  
Passenger  
Motor  
PCU  
Battery  
Generator  
Generator  
Battery  
Compact delivery  
HV  
Short-distance  
applications  
Delivery trucks  
vehicles  
Vehicle  
size  
Fuel  
tank  
Fuel  
tank  
Engine  
Engine  
Motor  
FCV (bus)  
FCV  
EV  
PCU  
Battery  
PHV  
FC Hydrogen  
stack tank  
Motorcycles  
Travel distance  
Energy source  
Electricity  
Gasoline, diesel, biofuel, CNG, synthetic fuel, etc.  
Hydrogen  
HV: Hybrid vehicle EV: Electric vehicle PHV: Plug-in hybrid vehicle FCV: Fuel cell vehicle  
technologies, hybrid vehicles are a textbook  
pollution. In addition to producing zero emissions  
when driven, fuel cell vehicles are also highly prac-  
tical. Their defining characteristic is their long cruis-  
ing range. They can also be refueled very quickly.  
As a source of electrical power during emer-  
gencies, a fuel cell vehicle is capable of powering  
a typical home for roughly a week. Because of  
their simultaneous achievement of zero emissions  
and high practicality, Toyota positions these vehi-  
cles as the ultimate eco-car.  
infrastructure in the form of hydrogen stations. To  
ensure that our customers are able to operate  
fuel cell vehicles reliably, Toyota is cooperating in  
the establishment and operation of a hydrogen  
supply infrastructure in numerous countries and  
regions around the world.  
We have more than two decades of experience  
with fuel cell vehicles; we started development in  
1992 and launched the Toyota FCHV, the world’s  
first fuel cell SUV, in December 2002 on a limited  
basis in Japan and the United States. Toyota has  
developed a proprietary fuel cell stack and  
Fuel cell vehicles: ideal eco cars  
example of how to use less petroleum. Energy  
diversification is a broad field, and Toyota is confi-  
dent that hydrogen represents the next promising  
energy source of the future.  
Automobiles can be powered by a wide range of  
energy sources, including gasoline, diesel, natural  
gas, synthetic liquid fuel, biofuel, electricity, and  
hydrogen. Two strategies are being taken to  
address environmental problems caused by the  
mass consumption of fossil fuels: using less  
petroleum and diversifying energy sources.  
Combining high thermal efficiency, low fuel  
consumption engines and a host of advanced  
Fuel cell vehicles run on a motor powered by  
electricity generated by a chemical reaction  
between hydrogen and oxygen in a fuel cell. The  
only byproduct of a fuel cell vehicle in operation is  
water vapor. It does not emit any harmful  
2
substances such as CO , a cause of global warm-  
However, one barrier to the proliferation of fuel  
cell vehicles is the need to create a refueling  
ing, or SO and NOx, causes of atmospheric  
2
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New Values for the Next Hundred Years  
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high-pressure hydrogen tank—critical compo-  
nents of a fuel cell vehicle—that perform at world-  
leading levels.  
Fuel Cell System Development  
Toyota plans to start selling a fuel cell sedan in  
Japan before March 2015. At first, the new vehi-  
cle will be sold only in major cities that plan to  
build hydrogen station networks. We are also  
preparing to launch the sedan in the United  
States and Europe around summer 2015. From  
the 2020s onward, we expect the market for fuel  
cell vehicles to increase significantly, with several  
tens of thousands of vehicles sold per year.  
Over the next 100 years, we believe electrified  
powertrains will hold the key to the future of the  
automobile. The first-generation Prius opened the  
door to this future in 1997, and a new era of  
transportation emerged once major challenges  
were overcome. Similarly, fuel cell vehicles repre-  
sent the next stage in the development of a future  
Hydrogen tank  
Boost converter  
Battery  
Fuel cell  
mobility society.” Toyota has embarked on a long  
stack  
Nippon Charge Service Established to Promote the Development of Infrastructure for Electric-Powered Vehicles  
Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation jointly established a  
new company, Nippon Charge Service, LLC (NCS), to promote the installation of chargers and development of a highly convenient  
infrastructure network for electric-powered vehicles (PHVs, PHEVs, and EVs) in Japan. Through NCS, the companies will provide  
financial support to help cover the cost of charger installation and maintenance to businesses and municipalities that install them,  
helping to accelerate the advance of charging infrastructure. The speedy creation of this infrastructure will dramatically improve  
customer convenience, helping society maximize the possibilities of electric vehicles.  
Motor  
journey toward making hydrogen an everyday fuel  
and fuel cell vehicles the norm.  
Power control unit  
Toyota’s  
DNA  
The development of the first-generation Prius was a major turning point for Toyota. At the time, Chairman  
Eiji Toyoda stated that Toyota must be in a position to help its customers and society more. The Prius was  
conceived with this goal in mind.  
at the Tokyo Motor Show to great fanfare. Encouraged by this reception, Toyota moved up the launch date  
for the Prius to December 1997, from the original 1999, to coincide with the Kyoto Conference on Climate  
Change (COP3).  
What should cars look like in the 21st century? To answer this question, the G21 Project was launched in  
September 1993 with 10 staff assembled from divisions across the Company, including engine, chassis,  
and body engineering, as well as production technology. With “G” standing for Globe and “21” for 21st  
century, the ambitious goal of the G21 Project was to double the fuel economy of existing engines.  
The hybrid system was developed from scratch, and many obstacles were encountered along the way.  
For example, the first prototype, completed in November 1995, simply stopped working after 49 days of  
operation, and the engineers could not figure out why. That same year, the Prius concept car was displayed  
The first-generation Prius was the result of a cross-organizational companywide effort to accelerate the  
development of the hybrid system that included the integration of the development departments for system  
control and electronic units. The Prius project was exceptional; in the extremely short time frame of two  
years, completely new technologies were developed and put into mass production. The first-generation  
Prius debuted with the slogan, “Just in time for the 21st century.” The core hybrid technologies developed  
then can be applied to any type of eco car.  
As long as innovation continues in hybrid technology, we can work toward a “mobility society” with more options for customers.  
Staying ahead of the Times  
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Toyota in 10 Years and 100 Years  
Our DNA is Creating Ever-Better Cars [1 of 2]  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
Our DNA is Creating Ever-Better Cars  
Toyota aims to deliver cars that open up new  
lifestyles for consumers, cars that change  
lives for the better and bring new discoveries.  
As we strive to do this, our ideals and pride in  
manufacturing are evident at every stage,  
from development through production and  
sales, and ensuring the performance and  
quality of every car we make.  
employees from Toyota competed in seven voca-  
tions, with two being awarded gold medals and  
all eight contestants receiving prizes. Toyota was  
responsible for two of the five gold medals won  
by Japan. Over the years, Toyota has won a total  
of 25 gold medals, 13 silver medals, and 9 bronze  
medals at this international contest.  
In addition, four employees of Toyota in  
Toyota believes that cars are more than a  
means of transportation, being a source of  
excitement and exhilaration. At Toyota, we  
foster human resources to ensure that our  
DNA is passed on to future generations so  
that we can continue to sustainably create  
truly great cars.  
Thailand and Indonesia participated in two voca-  
tional fields, taking home one gold medal and two  
silver medals. A culture emphasizing vocational  
skills has taken hold at our bases overseas. The  
Next WorldSkills Competition is slated for São  
Paulo, Brazil, in August 2015.  
The National Skills Competition has been held  
in Japan annually since 1963. Toyota has partici-  
pated since 1966, and currently enters the  
competition in 10 vocational fields related to auto-  
motive manufacturing. The 52nd National Skills  
Competition will be held in November 2014 in  
Toyota’s home prefecture of Aichi, with more than  
1,200 participants from across the country,  
including 43 young Toyota technicians, compet-  
ing for the distinction of best technique in the  
country. The gold medalists will represent Japan  
at the next international competition in Brazil.  
Inherited expertise in manufacturing put  
to the test at world-class contests  
Toyota’s competitiveness is derived from its  
manufacturing expertise and the passing on of  
this expertise to the next generation. Toyota  
participates in the WorldSkills Competition, which  
tests the competence of young employees (the  
under 22s), to create opportunities for the voca-  
tional workers at the core of our operations to  
build on their abilities and learn advanced tech-  
niques. Held once every two years since 1950,  
this international contest aims to encourage voca-  
tional mastery, foster exchange among people of  
various nationalities, and nurture appreciation for  
technical workmanship. At the 42nd WorldSkills  
Competition held in Leipzig, Germany, in July  
Creative skill use to make ever-better cars  
At Toyota’s Takaoka Plant, production lines are  
occasionally referred to as “skill inheritance lines.”  
The production floor is a place where younger  
workers can learn craftsmanship as well as the  
rules and principles of manufacturing. These  
production lines were created with a sense of  
urgency, because we thought that opportunities  
2
013, 1,007 competitors represented 53 coun-  
tries and regions in 46 vocational skills. Eight  
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What Sets Toyota Apart  
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New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
were being lost to pass vocational skills onward  
due to automation in plants limiting the ability of  
veteran technicians to ply their trade.  
step further and has participated in the 24 Hours  
of Nürburgring endurance race since 2007. The  
over-25-kilometer course combines the  
The body remembers the experience of build-  
ing something. When an issue arises, the experi-  
ence can be drawn on to quickly get to the root  
of the problem through a cyclical process of  
hypothesis and verification. These advanced,  
hard-earned skills are reflected in production  
technologies, and through a constant evolution  
and sharpening of skills and technologies, a spiral  
of improvement leads to innovation.  
To reinforce its foundation for creating ever-  
better cars, Toyota launched an initiative last year  
wherein young workers come into direct contact  
with how customers around the world use Toyota  
vehicles in various transportation environments.  
These young engineers, who were mostly  
dispatched to our overseas R&D centers,  
conducted surveys of market conditions, evalu-  
ated local conditions, and participated in develop-  
ment. The knowledge they gained through these  
experiences will help us create the ever-better  
cars of the future.  
Nürburgring (North Loop) and the GP Course  
used by the F1 Grand Prix. Since 2012, Toyota  
has sent its “skill inheritance team” of mechanics  
comprising young employees with expertise in a  
variety of fields.  
Nürburgring features intense elevation changes  
of up to 300 meters on a course laid out like  
European public roads, complete with rough  
patches. During the race, the car design is tested  
and seasoned as the team members address  
unexpected problems that arise, with the group  
becoming closely attuned to the car and group  
cohesion strengthening. In an intense and short  
period, participants gain a profound appreciation  
of automobiles and a level of know-how and skill-  
fulness that transcends their daily work. At our  
eighth appearance at the competition, 14  
mechanics from Toyota participated. Toyota won  
in the SP3 class, SP8 class, and the SP-PRO  
class, and the Toyota team finished in the best  
position with the highest number of laps it has  
ever accomplished.  
Knowledge and skills from the grueling  
world of motorsport go into making  
ever-better cars  
As Toyota manufacturing spreads globally, as  
the spirit of innovation is passed along at work-  
places around the world, and as technologies  
and skills evolve, our DNA will continue to be  
passed on for not only the next 10 years but the  
next 100 years.  
For many years, Toyota has tested its vehicles on  
the race circuit in Nürburgring, Germany, which is  
regarded as the world’s most grueling course.  
With the aim of fostering human resources able to  
make ever-better cars, Toyota has taken this a  
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New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
What Sets Toyota Apart  
Toyota has grown from a single core concept  
that is still shared by the entire Group: contrib-  
uting to society by making ever-better cars.  
Some of the values and ideas that have  
defined Toyota over its 75-year history are  
listed below.  
> The improvement process is infinite, and  
after-the-fact improvements are in essence  
forward-looking improvements  
Kaizen (continuous improvement)  
These directives, which form part of Toyota’s  
management philosophy, are by no means limited  
to the production front-line. They apply universally  
to all endeavors. In effect, TPS represents the  
building blocks of Toyota’s human resource  
development endeavors.  
The Toyota Production System (TPS)  
TPS encourages the complete elimination of  
waste, irregularities, and overburdening from  
the production process. The system, originally  
employed in the textile industry, is based on two  
fundamental concepts: jidoka, which can be  
loosely translated as “automation with a human  
touch,” and the Just-in-Time (JIT) principle. Under  
these concepts, if a problem occurs, the equip-  
ment immediately stops running, preventing the  
manufacture of defective products, and at each  
stage production is limited to only what is needed,  
when it is needed, and in the amount needed.  
Genchi Genbutsu  
Building “true competitiveness”  
(
on-site, hands-on experience)  
Representing a never-ending cycle of progress, the  
word kaizen encapsulates a spirit of striving for  
continuous improvement and a refusal to accept the  
idea that something cannot be made better. Toyota  
believes that acknowledging the possibility of contin-  
uous improvement can make tasks easier and more  
enjoyable. From an organizational standpoint, kaizen  
involves the entire workforce while relying on the  
extensive knowledge, skills, and experience of the  
people working directly on the process. The concept  
is based on individuals taking ownership of their  
work and focusing on what should be done rather  
than on what can be done. At the same time, the  
kaizen process is underpinned by thoroughgoing  
and direct communication. It is essential to follow  
through once a decision has been made upon  
thorough deliberation with the participation of all.  
We consider this a valuable part of our corporate  
culture. Taiichi Ohno (1912-1990), a former Toyota  
executive vice president and founder of the Toyota  
Production System, once commented that while the  
wisdom of humankind was infinite, that wisdom  
tended to emerge only during periods of adversity.  
When things are not going well and a better method  
is discovered, it is critical that suggestions be made  
openly, discussed, and put into practice to ensure  
continuous improvement.  
To consistently deliver a higher level of quality and  
competitive products to its customers, Toyota  
must continue to nurture a corporate culture that  
places the utmost value on quality, productivity,  
and cost efficiency. In addition to an unwavering  
commitment to JIT that underscores our commit-  
ment to the development of a short and efficient  
supply chain, we realize that we must also  
provide customers with a wide-ranging, compre-  
hensive, and well-organized after-sales service  
network. From a long-term perspective, we can  
only stay competitive if we continue to focus on  
developing human resources, fostering relation-  
ships of trust between management and labor,  
and ensuring that each employee remains  
committed to conscientious manufacturing.  
For its part, Toyota will continue to hone its true  
competitiveness, which provides the underlying  
strength for its manufacturing platform over the  
medium to long term. By doing so, we hope to  
ensure sustainable growth.  
The genchi genbutsu principle refers to much  
more than merely visiting a site to examine some-  
thing in situ. It entails understanding and respect-  
fully considering the opinions of on-site individuals  
as well as of individuals who have extensive rele-  
vant knowledge. Genchi genbustu is thus a key  
concept in the improvement process. Furthermore,  
the notion of “respect for people” is consistent  
with Toyota’s founding philosophy, and is under-  
pinned by the concept of thoroughgoing and  
direct communication.  
>
Establish the facts through genchi genbutsu  
on-site, hands-on experience)  
(
>
Stop production lines when a problem  
occurs and implement corrective and  
improvement measures  
The Nature of the Toyota Production System  
Kaizen (continuous  
Take a close look at each site  
improvement)  
Consistently uncover issues  
Improve each issue  
The “Five Whys”  
Raise management standards  
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New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
Toyota aims to enrich lives and communities through innovations that make cars safer, more comfortable and more convenient. This will help create a future “Smart Mobility Society” in which cars are highly  
economical and energy efficient.  
Safety in a “Smart Mobility Society”  
Integrated Safety Management Concept”  
Vehicle-Infrastructure Cooperative Systems That Support Driving  
To realize a safe and responsible automobile soci-  
ety, Toyota has been developing safety technolo-  
gies based on an “Integrated Safety Management  
Concept,” that involves a three-pronged, compre-  
hensive approach to passengers, cars and trans-  
portation systems, in pursuit of a practical safety  
strategy with the ultimate aim of zero traffic fatali-  
ties and injuries. For Toyota, the “Integrated Safety  
Management Concept” is synonymous with vehi-  
cle safety. To make cars safer, we concentrate on  
integrating safety systems, instead of having them  
function independently of each other.  
Vehicle-infrastructure cooperative systems use  
ITS (Intelligent Transport Systems) technology to  
establish car-to-car, car-to-pedestrian, and car-to-  
road connections. These systems help prevent  
accidents and support safe driving environments  
by alerting drivers to pertinent information  
provided by roadside sensors and other vehi-  
cles—information that is unobtainable using a  
single vehicle’s sensors alone. Toyota aims to  
make vehicle-infrastructure cooperative systems a  
reality as soon as possible, and has been working  
with government institutions to create standards  
for smart road infrastructure to upgrade the trans-  
portation environment. We have been conducting  
field tests on public roads since 2006 in collabora-  
tion with government agencies and other private-  
sector companies. Moreover, by the mid-2010s,  
we intend to be the first company in the world to  
commercialize systems that use the 700 MHz  
band to establish connections between people  
and cars to support safe driving environments. We  
aim to create advanced driving safety systems by  
linking the automated safety systems of vehicles.  
Vehicle-to-Infrastructure Communication  
Optimal Safety Technology for Each Situation  
Safety System Coordination  
Avoid Dangerous Incidents  
Collision Mitigate Accident Damage  
Pre-Collision Safety  
Emergency  
Response  
Parking  
Providing Information & Support  
Active Safety  
Passive Safety  
1
Vehicle  
Passenger &  
Pedestrian Protection  
detection sensor  
Accident Warning & Avoidance Damage Mitigation  
Rescue  
Detects oncoming vehicles  
at intersections with poor  
visibility when turning right  
4
Display inside vehicle  
Panoramic View  
Monitor  
Radar Cruise  
Control  
Blind Spot  
Monitor  
Pre-Collision  
System  
(PCS)  
GOA  
Automatic Collision  
Notification (ACN)  
Notifies the driver by displaying  
the information received from  
with beeps  
(
BSM)  
2
Pedestrian  
detection sensor  
Detects pedestrians at the  
crosswalk ahead when  
turning right  
Vehicle Dynamics  
Integrated  
Collision-  
Resistant  
Body Structure  
Management  
BA  
3 700MHz transceiver  
Transmits information regarding  
and the on-board unit in the  
vehicle turning right  
ABS  
Back Guide  
Monitor  
Lane Keeping  
Assist  
Lane Departure  
Alert  
TRC  
Basic Functions  
Alert  
(
LKA)  
(LDA)  
VSC  
b Right-turn collision prevention system (ᕃᕅᕆ)  
Seatbelts  
Airbags  
Seats  
Pre-Collision  
Brake Assist  
b Crossing pedestrian recognition enhancement system (ᕄᕅᕆ)  
This service uses roadside infrastructure to detect in real time and notify the drivers of  
oncoming vehicles and pedestrians at the crosswalk ahead when turning right.  
Brake Assist  
(BA)  
Pre-Collision  
Braking  
Intelligent Adaptive  
Front-Lighting  
System (AFS)  
Adaptive  
High-Beam  
System (AHS)  
Intelligent Parking  
Assist (IPA)  
Types  
Automatic High  
Beam (AHB)  
Anti-lock Braking  
System (ABS)  
Vehicle-to-Vehicle Communication  
Regular Type:  
PCS to help  
prevent  
b Crossing collision prevention system  
This service uses direct communication  
between vehicles to exchange information  
about position and speed.  
Pop-Up  
Hood  
rear-end collision  
Intelligent  
Clearance  
Sonar (ICS)  
Night View  
Traction Control  
(TRC)  
Advanced Type:  
PCS to help  
prevent collision  
with pedestrians  
Navigation  
Coordination  
System  
Cooperative ITS  
Vehicle Stability  
Control System  
(
VSC)  
Drive-Start  
Control  
Example of Vehicle-Infrastructure Cooperative ITS (created in December 2013)  
Vehicle-to-Pedestrian Communication  
˾
Autonomous systems  
Autonomous systems  
b
Pedestrian existence advisory system  
˾ Cooperative ITS  
Transmitter  
The vehicle communicates with terminals  
transmitters) which are carried by pedestrians  
(
to notify the driver of pedestrians,  
including children, elderly persons, and  
other road users in support of safe driving.  
Cooperative ITS  
Increased  
awareness  
of people  
20XX  
Frontal  
collisions  
Rear-end  
collisions  
Solo  
Accidents at Accidents Accidents Accidents  
vehicle intersections involving  
involving  
involving  
(
Present–Future)  
accidents  
motorcycles/ bicycles pedestrians  
motorbikes  
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New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
drive. Toyota plans to commercialize the newly  
developed AHDA in the mid-2010s.  
Toyota aims to develop systems that promote  
safer driving, so that drivers can handle their cars  
in all kinds of driving conditions like a highly  
experienced driver. By pairing these advanced  
Automated driving technology  
driving assistance systems with drivers, we hope  
to raise the bar for safety and move one step  
closer to our vision of a “Smart Mobility Society”  
with zero traffic fatalities or injuries.  
While respecting the intentions of drivers and  
preserving the enjoyment of driving, Toyota aims  
to create advanced driving assistance systems  
that improve the safety of its cars. Since the late  
1
990s, Toyota has been researching automated  
driving technology, and has tested this technol-  
ogy on public roads in the United States for  
several years with top priority on safety. In Japan,  
we have been testing advanced driving assis-  
tance systems on public roads since 2011.  
The result of this research and testing was the  
development of “Automated Highway Driving  
Assist” (AHDA), an advanced driving assistance  
system for expressways that uses automated  
driving technology. AHDA features Cooperative-  
Adaptive Cruise Control, which maintains a safe  
distance from the car in front while communicat-  
ing with it wirelessly, as well as Lane Trace  
Control, which helps drivers steer their cars along  
optimal paths calculated using data from sensors  
that detect white lines on the road at all speeds.  
The integration of these two features supports  
safer driving conditions and makes cars easier to  
Enriching  
Lives of  
Communities  
Toyota has conducted traffic safety education in Japan since the 1960s.  
We continue to educate the public through a wide range of programs,  
such as safe driving classes for adults and traffic safety classes for chil-  
dren. We also distribute picture books about traffic safety to children.  
Since we began to distribute traffic safety educational materials in 1969,  
we have issued almost 134 million copies of traffic safety picture books  
to preschool and kindergarten children around Japan, as well as almost  
teenagers and their parents in the United States; the White Road Campaign  
with the “Milky Way & the Gang” characters teach elementary school children  
in Thailand about traffic safety; and other educational programs that teach  
traffic safety in India, Argentina, China, and many other places.  
Toyota’s Collaborative Safety Research Center in the United States  
engages in joint projects with more than 16 universities and research  
institutions in North America. Our research results are open to the public  
and we are contributing to the U.S. government’s policy planning.  
Teen Drive365 teaches  
defensive driving to teenagers.  
1.5 million copies of traffic safety picture-card sets. Outside Japan, we  
Traffic Safety Education  
Traffic safety picture books and  
picture-card sets  
White Road Campaign  
in Thailand  
3
65  
offer similar programs: the TeenDrive teaches defensive driving to  
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Message from the Executive Vice President Responsible for Accounting  
system of the Toyota “Smart Center” to set desti-  
nations, search for news and other information,  
and transmit data from onboard electronics that  
manage driving conditions. Based on this data,  
drivers are provided with optimal driving routes  
based on the latest traffic and weather informa-  
tion. T-Connect can also connect the driver with a  
human operator when necessary, including during  
emergencies, when help is needed using the  
system, or when information is needed from the  
car manual.  
T-Connect lets drivers download and enjoy  
T-Connect apps designed by third parties. For  
example, “Brake Master” is an app that plots  
braking speed on a graph, making a game out of  
improving the braking skills of drivers. In addition,  
T-Connect apps can be downloaded to smart-  
phones and tablets for managing vehicle data  
and accessing maps to guide users in walking the  
“last mile” after parking.  
used to improve traffic flow, provide map data,  
and help in emergency response scenarios.  
Toyota has been working with Panasonic  
Comfort in a “Smart Mobility Society”  
Technology can connect people, cars, families  
and society. Toyota develops and offers telemat-  
ics services, including a communications service  
that brings a new level of convenience and  
comfort to the car ownership experience. Toyota  
is developing new system technologies and build-  
ing platforms that leverage Big Data, such as a  
car’s position, speed, and driving conditions, to  
create new value, enhance safety and improve  
quality. These systems combine highly accurate  
maps and navigation to support advanced driving  
with communications interfaces for controlling  
vehicles. We plan to create a system open to any  
company wishing to offer clients information,  
entertainment systems and content.  
Corporation in the joint development of services  
that connect cars with home appliances, with the  
aim of creating a “Smart Mobility Society” offering  
convenience and comfort. This service enables  
T-Connect to send real-time vehicle position infor-  
mation to Panasonic’s cloud services to turn on/  
off air conditioners at home. This preps homes for  
the arrival of their owners and also helps people  
who forget to turn off appliances when they leave.  
Considering the rate at which many developed  
societies are aging, Toyota is developing technol-  
ogies that will augment elderly drivers’ awareness  
of driving conditions while helping them make  
good driving decisions. These technologies will  
help create a “Mobility Society” where the elderly  
can pursue more fulfilling, mobile lives.  
Our “T-Connect” service features software  
agents that control car electronics, search for  
information, and display pertinent information for  
a safe and comfortable driving experience. These  
agents connect with the voice communications  
Traffic information and statistical data based on  
the Big Data sent via telematics services (such as  
car position, speed, and driving conditions) is also  
Toyota’s Approach to Telematics  
How T-Connect Works  
Telematics service  
Toyota’s approach  
Toyota Smart Center  
Interactive voice response Additional apps for navigation  
Agent Apps  
Services  
Safety/help service  
Online Care  
Interactiveinterꢀaceꢁsinꢂektdveoicse  
Higo-preciꢁidn apꢁanknavigatidnꢀdr  
akvancekkrivingaꢁꢁiꢁtance  
Inkepenkentsykevesdp  
tecondsdgieꢁankeꢁtaꢄsiꢁo  
psatꢀdr ꢁ  
Panasonic’s Cloud  
Toyota Smart Center  
Serviceꢁꢃꢁingꢄigkata  
Wi-Fi  
DCM  
Blue  
tooth**  
Connection  
methods  
Remotely operate home appliances  
Smartphone*  
via tethering)  
“au”  
Wi-Fi spots  
(
Mꢃsti ekia/inꢀdr atidnꢁerviceꢁ  
Eꢁtaꢄsiꢁodpenꢁyꢁte ꢁtoat  
toirkpartieꢁcancdntriꢄꢃtetd  
 Check status of home appliances  
T-Connect-enabled navigation systems  
Mobile devices  
Panasonic  
home appliance  
control app  
Toirk-partyꢁdꢀtꢅareenaꢄsingꢁ artpodne  
ꢃꢁeꢅoisekriving  
Cdnꢁikerꢃꢁingaꢀter  
careꢀꢃssyaꢁꢁeꢁꢁingꢁaꢀety  
ankkataꢁecꢃrity  
Devices  
*Requires tethering-enabled smartphone; **Requires Bluetooth-enabled device  
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Message from the Executive Vice President Responsible for Accounting  
Activities towards  
Convenience and the “Smart Mobility  
Society” of the future  
Future  
SMART MOBILITY SOCIETY  
Ooꢅꢀꢂꢀzꢀꢈg ꢅhe eꢈetgy ꢉꢃe ꢁꢋ ꢅhe eꢈꢅꢀte iꢁꢂꢂꢉꢈꢀꢅya  
Aihꢀe ꢀꢈg eiꢁꢍꢋtꢀeꢈꢆcy cꢀꢋeꢃꢅyceꢃ ꢄꢀꢅh b hꢀgh ꢎꢉbcꢀꢅy ꢁꢋ cꢀꢋea  
Aiꢅꢉbcꢀzꢀꢈgbcꢁꢄꢍibtꢇꢁꢈꢃꢁiꢀeꢅyꢄhetehꢁꢂeꢃ  
Toyota aims to create a smart mobility society  
where people feel secure and happy in transport and everyday life.  
bꢈꢆ ehꢀiceꢃꢃhbteeꢈetgyꢄꢀꢅhebihꢁꢅheta  
•Ptꢁꢂꢁꢅꢀꢈgcꢁibceꢈetgyotꢁꢆꢉiꢅꢀꢁꢈ/iꢁꢈꢃꢉꢂoꢅꢀꢁꢈa  
Ctebꢅꢀꢈgiꢁꢂꢂꢉꢈꢀꢅꢀeꢃꢅhbꢅbteꢃꢅtꢁꢈgeꢈꢁꢉghꢅꢁꢄꢀꢅhꢃꢅbꢈꢆ  
ꢈbꢅꢉtbcꢆꢀꢃbꢃꢅetꢃa  
nꢀꢁꢄꢆtoialꢍꢀeogꢃyaꢀageꢇeꢀtm  
F-Goiꢁ  
SI ialꢀetꢋIoꢌiꢀgꢆeoꢅi  
liꢀꢌiꢀgꢈeIꢈleaꢀꢁꢅehi leꢆm  
TOYOTAꢂoieꢀꢁ  
e
Urban transportation systems that incorporate  
cars into communities will play a key role in creat-  
ing a future “Smart Mobility Society” where low-  
carbon, efficient transportation is a reality. For  
example, the Toyota City Verification Project in  
Japan is a prototype of a low-carbon city. In  
collaboration with local governments, Toyota also  
provides next-generation vehicles, such as plug-  
in hybrid vehicles, electric vehicles, and fuel cell  
vehicles, installs charging stations with solar  
panels, and conducts personal mobility experi-  
ments. In addition, to achieve low carbon trans-  
portation, we aim to optimize the movement of  
people by building transportation systems that  
encompass private and public transportation  
systems, promoting environment-friendly driving  
practices, and alleviating traffic jams using ITS.  
HIꢇeaꢀꢁdehi le  
ꢍꢀeogꢃyaꢀageꢇeꢀtm  
SꢇaotHIꢄꢆeꢎHꢍyS  
The ehꢀice ꢄꢀcc ꢇeiꢁꢂe b ꢅtꢉꢃꢅeꢆ obtꢅꢈet  
ꢅhtꢁꢉgh icꢁꢃe iꢁꢂꢂꢉꢈꢀibꢅꢀꢁꢈ ꢄꢀꢅh ꢅhe ꢆtꢀ eta  
The ehꢀice iꢁꢂocꢀeꢃ ꢄꢀꢅh ꢅhe ꢆtꢀ etrꢃ etꢇbc bꢈꢆ ꢈꢁꢈ etꢇbc iꢁꢂꢂbꢈꢆꢃa  
The ehꢀice oteꢆꢀiꢅꢃ ꢅhe ꢆtꢀ etrꢃ biꢅꢀꢁꢈꢃ ꢀꢈ ꢁtꢆet ꢅꢁ otꢁ ꢀꢆe ꢃet ꢀieꢃa  
degetaslegoeeꢀhIꢄꢆe  
CeꢀtoalizeꢁꢅIi eoe IgꢀitiIꢀꢆꢃꢆteꢇm  
Ageꢀt  
CIꢀtoIlliꢀghIꢇeele toi alaꢈꢈliaꢀ eꢆꢂoIꢇ ꢅehi leꢆm  
H2deꢀeli  
High-eꢂꢂi ieꢀ ꢃꢈIꢋeo  
geꢀeoatiIꢀꢆꢃꢆteꢇ  
Pleaꢆe haogeꢇꢃsatteoꢃ  
V2H  
se aꢄꢆenaꢇalꢇIꢆteꢇꢈtꢃꢊ  
What aꢀnꢁIꢂIoꢃIꢄr  
Resꢄilt/Reꢄꢆeꢁsatteoieꢆ  
WioeleꢆꢆꢈIꢋeotoaꢀꢆꢇiꢆꢆiIꢀ  
Next-geꢀeoatiIꢀꢁealeoꢇaꢀageꢇeꢀtꢆꢃꢆteꢇm  
e-CRBꢏCꢄꢆtIꢇeoRelatiIꢀꢆhiꢈBꢄilꢁiꢀgꢐ  
Pꢄꢆh-ꢆtꢃleꢀItiꢂi atiIꢀꢆsaꢆeꢁIꢀsehaꢅiIoalꢈoeꢁi tiIꢀm  
Ageꢀtꢉ  
Around 2020  
YIꢄoꢄꢆꢄaloIꢄteiꢆ Iꢀgeꢆteꢁꢊ  
ShallꢋetaꢌeaꢁetIꢄor  
nTSꢆꢈIt  
High-ꢈeoꢂIoꢇaꢀ e  
aꢄtIꢇati ꢈaoꢌiꢀgꢆꢃꢆteꢇm  
Sꢇaotꢈaoꢌiꢀg  
ꢍꢀeogꢃꢇaꢀageꢇeꢀtꢂIotheeꢀtioe Iꢇꢇꢄꢀitꢃm  
ꢍDyS  
Aꢁꢅaꢀ eꢁaꢄtIꢇati  
IlliꢆiIꢀꢀItiꢂi atiIꢀ  
SꢇaotyIsilitꢃPaoꢌ  
yꢄltiꢇIꢁaloIꢄtegꢄiꢁaꢀ em  
HamꢇI  
Goeeꢀꢋaꢅeꢁoiꢅiꢀgaꢆꢆiꢆtaꢀ  
e
NextgeꢀeoatiIꢀꢄltoa-ꢇi oIꢍdm  
TOYOTAi-ROAD  
Connected with vehicles and roads  
Tꢁꢄbtꢆ ꢅhe tebcꢀzbꢅꢀꢁꢈ ꢁꢋ Tꢁyꢁꢅbrꢃ ꢉcꢅꢀꢂbꢅe gꢁbcꢌ  
zetꢁ ibꢃꢉbcꢅꢀeꢃ ꢋtꢁꢂ ꢅtbꢋꢋꢀi biiꢀꢆeꢈꢅꢃa  
Vehꢀiceꢃeꢊihbꢈgeꢅheꢀtcꢁibꢅꢀꢁꢈꢃbꢈꢆꢃoeeꢆꢃbꢅbccꢅꢀꢂeꢃa  
d2P IIꢈeoatiꢅeꢆꢃꢆteꢇm  
dehi letIPeꢁeꢆtoiaꢀ  
Ultoa-ꢇi oIꢍdꢆhaoiꢀgꢆꢃꢆteꢇm  
HamꢇIRnDꢍ  
d2d IIꢈeoatiꢅeꢆꢃꢆteꢇm  
dehi letIdehi le  
d2n IIꢈeoatiꢅeꢆꢃꢆteꢇm  
dehi letInꢀꢂoaꢆtoꢄ tꢄoe  
Vehꢀiceꢃteieꢀ eꢉꢃeꢋꢉcꢀꢈꢋꢁtꢂbꢅꢀꢁꢈꢋtꢁꢂtꢁbꢆꢃꢀꢆeꢀꢈꢋtbꢃꢅtꢉiꢅꢉtea  
nꢀtelligeꢀtDoiꢅeo-SꢄꢈꢈIotSꢃꢆteꢇ  
b G-BOOK Service  
BigDataiꢀꢂIoꢇatiIꢀꢆeoꢅi  
e
b Japan Mayday  
Service  
b Electronic  
Toll Collection  
Bꢉꢀcꢆꢀꢈg b ꢃꢅteꢃꢃꢍꢋtee ꢅtbꢋꢋꢀi eꢈ ꢀtꢁꢈꢂeꢈꢅ ꢄhete  
e etyꢁꢈe ibꢈ ꢂꢁ e btꢁꢉꢈꢆ bꢃ ꢅhey ꢄꢀꢃha  
b Vehicle Information  
and Communication  
System  
•ꢏꢅꢀcꢀzꢀꢈgꢇꢀgꢆbꢅbgeꢈetbꢅeꢆꢋtꢁꢂ ehꢀiceꢃꢅꢁꢀꢂotꢁ eꢅtbꢋꢋꢀiiꢁꢈꢅtꢁc  
bꢈꢆꢆꢀꢃbꢃꢅetꢍtecbꢅeꢆꢂebꢃꢉteꢃa  
•ꢐꢂoceꢂeꢈꢅꢀꢈgbꢈꢉcꢅtbꢍꢂꢀitꢁꢑEꢃhbtꢀꢈgꢃet ꢀieꢀꢈꢅegtbꢅeꢆ  
ꢄꢀꢅhoꢉꢇcꢀiꢅtbꢈꢃoꢁtꢅbꢅꢀꢁꢈa  
Past  
Present  
Enriching  
Lives of  
Communities  
In August 2014, Toyota established the Toyota Mobility Foundation to provide global assistance to NPOs  
and research organizations that are helping to build a better society through mobility. The foundation will  
support businesses and activities focused on enhancing mobility and that have a strong correlation to Toyota’s  
business activities, with a high likelihood of enriching lives in communities and building ever-better cars that  
exceed customer expectations. In emerging markets, the foundation will search for solutions to social prob-  
lems by helping to close the mobility gap and promoting the development of the automotive industry on a local  
basis. In advanced countries, the foundation will focus on developing next-generation mobility solutions. We  
expect the foundation to provide grants amounting from ¥3 billion to ¥4.5 billion per year.  
Toyota Mobility Foundation  
ANNUAL REPORT 2014  
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Contents  
Page 23  
Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Toyota in 10 Years and 100 Years  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting  
New Values for the Next Hundred Years  
The willingness to take on new challenges has been in Toyota’s DNA since its founding.  
Toyota has embarked on a path of embracing new values and achieving sustainable growth over the next 10 years and 100 years. In making tomorrow’s  
Toyota even better than today’s, we are focusing on the following three areas.  
The first is initiatives for the future that focus on pursuing innovation. We aim to embrace new values centered on the future and people.  
This is a departure from our previous approach, which centered on cars. Toyota hopes that its products and services will change people’s lives for the better.  
The second is to cultivate an adventurous spirit as we enter new fields. Leaving our comfort zone, we aim to create new industries  
and businesses by taking in the best ideas and knowledge around the world.  
The third is to ensure that Toyota plays an ever more essential role in society through its efforts to find solutions to social problems. We  
aim to build a win-win relationship between Toyota and society, and to deepen this relationship as we create shared values together.  
We will use innovation to create the future.  
ANNUAL REPORT 2014  
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Page 24  
Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Toyota in 10 Years and 100 Years  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting [1 of 2]  
Message from the Executive Vice President Responsible for Accounting  
Fiscal 2014 Business Results  
exchange-rate fluctuations (¥95 billion), marketing efforts (¥45 billion), and  
an increase in expenses (¥17.1 billion) to negatively impact operating  
income. While the aforementioned cost reduction efforts and the absence  
of the one-off expense incurred in the fiscal year ended March 31, 2014,  
will help boost earnings, the anticipated deterioration in model composition,  
impact of low-priced currencies in emerging markets, and aggressive  
forward-looking expenditures aimed at securing sustainable growth on the  
back of increased competitiveness are projected to hold operating income  
at its current level.  
On a consolidated basis for the fiscal year ended March 31, 2014, the  
Toyota Group reported an increase in both revenue and earnings. Vehicle  
sales increased 0.245 million units to 9.116 million units compared with the  
previous fiscal year. Net revenues expanded ¥3.6277 trillion to ¥25.6919  
trillion, operating income grew ¥971.2 billion to ¥2,292.1 billion, and net  
income rose ¥860.9 billion to ¥1,823.1 billion.  
Factors that contributed to the increase in operating income included a  
¥
900.0 billion boost due to exchange-rate fluctuations as well as ¥290.0  
We will be looking to build a foundation that is capable of generating  
sustainable growth by implementing a wide range of measures. As we work  
to enhance our competitiveness by developing human resources, under-  
taking capital investments, and implementing our new management struc-  
ture, we will take care not to be overly influenced by short-term financial  
results. Meanwhile, in order to absorb the increase in fixed costs associ-  
ated with forward-looking investments, we will not let up in our efforts to  
reduce costs through Companywide value analysis (VA) activities, or to  
improve profitability by efficiently promoting sales.  
We have been aiming to establish a cycle of developing ever-better cars  
that delight our customers and benefit society while fulfilling our duty to  
increase sales and profits that are, of course, reinvested in development.  
To support this cycle, we will endeavor to maintain and build on our  
strong earnings base and to steadfastly engage in activities that improve  
our profit structure. To this end, we will continue to increase the gross profit  
margin per unit and place suitable controls on fixed costs.  
billion contributed by cost reduction efforts, ¥180.0 billion by marketing  
efforts, and ¥81.2 billion by other factors. Factors that were detrimental to  
operating income included a ¥480.0 billion rise in expenses.  
The increase in miscellaneous costs and others was largely attributable  
to non-recurring expenses incurred as a result of an agreement reached  
with the U.S. Attorney’s Office. In contrast, the Company’s earnings for the  
fiscal year under review benefitted from movements in foreign currency  
exchange rates, most notably the weakening of the yen against both the  
U.S. dollar and the euro, the improving profitability of exports, the success  
of cost reductions undertaken together with suppliers, and aggressive  
marketing efforts.  
From a marketing perspective, the active release of fully remodeled cars,  
including the Harrier, Voxy, and Noah, together with the efforts of dealers  
nationwide helped boost sales in Japan. On a global basis, the Group’s  
performance was mixed. Sales stalled in Thailand and India due mainly to  
market contraction and increasingly fierce competition. In contrast, the  
continued recovery in North America, coupled with the release of remod-  
eled cars, including the RAV4, Lexus IS, and Tundra, served to drive sales  
forward. We thus saw vehicle sales grow mainly in North America, Europe,  
and the Middle East. The sales increase in Japan and across many coun-  
tries and regions worldwide reflects the introduction of new car models that  
accurately address the needs of domestic and overseas customers as well  
as the intense efforts of the Group’s global dealers.  
Our goal is to achieve  
sustainable growth by  
Financial Strategy  
The three key priorities of our financial strategy are growth, efficiency, and  
stability.  
We believe that the balanced pursuit of these three priorities over the  
medium to long term will allow us to achieve steady and sustainable growth  
as well as increase corporate value.  
undertaking strategic and  
efficient forward-looking  
investments that build on  
our robust earnings base.  
I strongly believe that the revitalization of the Group’s operations and  
management is attributable to the hard work of dealers and suppliers along  
with the concerted efforts of the entire Toyota Group of companies to  
improve profitability.  
1. Growth: Sustainable growth through continuous forward-looking  
investments  
The structure of the automotive market is undergoing dramatic change.  
Along with burgeoning environmental awareness, we are witnessing rising  
demand for diverse types of eco cars as well as the rapid development of  
information technology and telecommunications. At the same time, global  
competition is becoming increasingly fierce. Focusing on environmental and  
safety as well as information and telecommunications technology develop-  
ment and investing capital in areas aimed at enhancing productivity, Toyota  
will actively undertake all necessary expenditure to remain at the forefront.  
This will include the development of human resources, which we recognize  
is key to maximizing conscientious manufacturing and investment in IT  
Consolidated Financial Forecasts for Fiscal 2015  
For the fiscal year ending March 31, 2015, we forecast vehicle sales of 9.1  
million units, net revenues of ¥25.7 trillion, operating income of ¥2.3 trillion,  
and net income of ¥1.78 trillion on a consolidated basis. Our exchange rate  
assumptions are ¥100 per US$1 and ¥140 per a1.  
In our forecast for consolidate operating income we expect cost reduc-  
tion efforts (¥165 billion) to be a contributing factor. We also expect  
ANNUAL REPORT 2014  
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Page 25  
Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Toyota in 10 Years and 100 Years  
Our DNA is Creating Ever-Better Cars  
What Sets Toyota Apart  
Enriching Lives and Building Tomorrow’s Toyota through Innovation  
New Values for the Next Hundred Years  
Message from the Executive Vice President Responsible for Accounting [2 of 2]  
Message from the Executive Vice President Responsible for Accounting  
FY2015 Forecast: Consolidated Vehicle Sales  
systems that support efficient workplace practices. We will place consider-  
3. Stability: Maintaining a solid financial base  
able weight on investments that accurately reflect market trends and lead  
toward sustainable growth over the long term.  
To ensure a solid financial base, we secure sufficient liquidity and stable  
shareholders’ equity. This allows us to maintain capital expenditure and  
R&D investment at levels conducive to future growth as well as to maintain  
working capital at a level sufficient for operations, even when business  
conditions are difficult due to such factors as steep increases in raw materi-  
als prices or volatility in foreign exchange rates. We plan to refine and  
implement measures to improve business continuity planning in the event  
of a major disaster. Amid expectations that the global automotive market  
will expand over the medium to long term, we believe that, in addition to  
putting crisis measures into place, maintaining adequate liquidity is essen-  
tial to the implementation of forward-looking investment aimed at improving  
product appeal and the development of next-generation technologies as  
well as to the establishment of global production and sales structures. We  
will continue to pursue improvements in capital efficiency and cash flow.  
(
Thousands of units)  
10,000  
9
,116  
9,100  
,210  
–16  
For example, and as a part of the Company’s environmental activities,  
Toyota is working diligently to improve the fuel economy of conventional  
engines and is actively engaging in the development of a wide range of  
technologies, including hybrid technologies for plug-in hybrid, electric, and  
fuel cell vehicles (FCVs). The Company is placing particular emphasis on  
FCVs, which are being designed as part of efforts to respond to the grow-  
8
6
4
,000  
,000  
,000  
2
155  
2
2
,365  
,529  
2,620  
+91  
850  
+6  
8
44  
1,609  
,769  
FY2014 Results  
2
,000  
0
1,630  
+21  
+21  
2
ing diversity of automotive fuels. Boasting zero CO or environmentally  
1
1,790  
hazardous substance emissions while running as well as a level of conve-  
nience that is comparable to current gasoline vehicles, FCVs are the ulti-  
mate in eco cars. In a bid to promote their widespread use, Toyota plans to  
launch a sedan-type FCV in Japan before March 2015 and some time in  
summer 2015 in the United States and Europe.  
FY2015 Forecasts Change  
˾
Japan ˾ North America ˾ Europe ˾ Asia ˾ Other  
FY2015 Forecasts: Consolidated Financial Summary  
(Billions of yen)  
From the perspective of safety, Toyota is drawing on the integrated safety  
concept, which pursues connectivity between a wide variety of safety  
systems while providing optimal driver support across all driving scenarios,  
to vigorously develop safety technologies, including the practical applica-  
tion of advanced driver assistance systems.  
In the area of information and telecommunications technology, Toyota is  
active across a broad spectrum of fields. In addition to an interactive inter-  
face that links directly to a vehicle’s operations, sophisticated navigation  
systems, and big data analysis, the Company has begun developing technol-  
ogies that deliver new value both in terms of vehicle safety and performance.  
For example, Toyota is rolling out T-Connect, an innovative new telematics  
service. T-Connect features an interactive voice response service that  
handles queries about locations and news, as well as a predictive information  
service that draws on data from user route histories to predict a car’s desti-  
nation. Based on the predicated destination, T-Connect provides voice guid-  
ance on relevant traffic accidents, congestion, and road surface conditions.  
FY2015 Forecasts  
Apr. 1, 2014–  
Mar. 31, 2015)  
FY2014 Results  
(Apr. 1, 2013–  
Mar. 31, 2014)  
(
Change  
Dividends and Share Acquisitions  
Net Revenues  
¥25,700.0  
¥25,691.9  
2,292.1  
8.9%  
+8.1  
+7.9  
Toyota considers the enhancement of shareholder value a priority manage-  
ment policy and to this end is aiming for sustainable growth through corpo-  
rate reorganization to increase corporate value. We aim to pay stable,  
ongoing dividends, targeting a consolidated payout ratio of 30%, while  
giving due consideration to such factors as performance each term, invest-  
ment plans, and cash and cash equivalents.  
To succeed in this highly competitive industry, we plan to use retained earn-  
ings to quickly commercialize environment- and safety-related next-generation  
technologies, with emphasis on customer safety and peace of mind.  
Within this context, Toyota declared an annual dividend payment of ¥165  
per share for the fiscal year ended March 31, 2014.  
At the Company’s 110th General Meeting of Shareholders, Toyota  
received approval to dispose of 30 million common shares of treasury stock  
in order to establish the Toyota Mobility Fund. The Company also plans to  
repurchase up to 60,000,000 shares of its common stock at a total  
purchase price of up to ¥360 billion during the fiscal year ending March 31,  
2015. Taking the aforementioned into consideration, we cancelled 30  
million shares of our treasury stock on June 30, 2014.  
Operating Income  
2,300.0  
8.9%  
Operating Margin  
Income before Income Taxes  
and Equity in Earnings of  
Affiliated Companies  
Equity in Earnings of  
Affiliated Companies  
Net Income Attributable to  
Toyota Motor Corporation  
Net Margin Attributable to  
Toyota Motor Corporation  
2,390.0  
2,441.0  
–51.0  
3
00.0  
,780.0  
.9%  
318.3  
1,823.1  
7.1%  
–18.3  
–43.1  
1
6
+
0  
Yen/US$  
FOREX Rates  
¥100  
140  
¥100  
134  
Yen/Euro  
–6  
Analysis of FY2015 Forecast: Consolidated Operating Income  
2
. Efficiency: Improving profitability and capital efficiency  
(
Billions of yen)  
Toyota will continue its push forward with the Toyota New Global  
Architecture (TNGA), an initiative to overhaul the way we work with the goal  
of facilitating the timely launch of appealing products globally. Under TNGA,  
we are improving development efficiency and making ever-better cars by  
standardizing parts and components through grouped development. In  
addition to actively investing in the development of new technologies, we  
are carrying out “simple and slim” activities that facilitate the effective use of  
existing equipment.  
Profit Improvement  
Activities +40.0  
Cost  
Reduction  
Effort Expenses*  
Increase  
in  
Effects of  
FOREX  
,292.1 Rates  
With an eye to long-term capital efficiency, Toyota will adopt a flexible  
approach toward the future acquisition of its own shares.  
Moving forward, we will continue striving to further improve profits and  
meet the expectations of our shareholders.  
2,300.0  
2
Volume/  
Model Mix  
95.0  
Other  
Marketing  
Efforts  
+165.0  
–200.0  
+182.9  
120.0  
July 2014  
+75.0  
Non-recurring  
Expenses  
for FY2014,  
etc.  
Looking ahead, we will strive to further improve our earnings structure  
through efficient investment that emphasizes the areas in which we want to  
advance, including hybrids, other eco-cars, and emerging markets.  
Effects of Marketing Activities –45.0  
*
Details:  
Investment for strengthening competitiveness  
R&D Expenses  
–50.0  
Depreciation and CAPEX-related Costs  
Labor Costs  
–35.0  
–65.0  
–50.0  
Nobuyori Kodaira  
Expenses, etc.  
Executive Vice President  
FY2014 Results  
Operating Income (+7.9)  
FY2015 Forecasts  
ANNUAL REPORT 2014  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Consolidated Performance Highlights  
Consolidated Performance (U.S. GAAP)  
Millions of yen  
% change  
2010  
2011  
2012  
2013  
2014  
2014 vs. 2013  
Fiscal years ended March 31  
Net Revenues:  
18,950,973  
17,197,428  
1,245,407  
947,615  
(439,477)  
147,516  
(86,370)  
246,927  
(8,860)  
18,993,688  
17,337,320  
1,192,205  
972,252  
(508,089)  
468,279  
85,973  
18,583,653  
16,994,546  
1,100,324  
1,048,915  
(560,132)  
355,627  
21,683  
22,064,192  
20,419,100  
1,170,670  
1,066,461  
(592,039)  
1,320,888  
944,704  
315,820  
53,616  
25,691,911  
23,781,404  
1,421,047  
1,151,280  
(661,820)  
2,292,112  
1,938,778  
294,891  
64,270  
+16.4  
+16.5  
+21.4  
+8.0  
+73.5  
+105.2  
–6.6  
+19.9  
Automotive  
Financial Services  
All Other  
Inter-Segment Elimination  
Operating Income:  
Automotive  
Financial Services  
All Other  
Inter-Segment Elimination  
358,280  
35,242  
(11,216)  
408,183  
3.9%  
306,438  
42,062  
(14,556)  
283,559  
2.7%  
(4,181)  
209,456  
2.1%  
6,748  
962,163  
8.5%  
(5,827)  
1,823,119  
13.7%  
2
Net Income Attributable to Toyota Motor Corporation*  
ROE  
+89.5  
ROA  
0.7%  
1.4%  
0.9%  
2.9%  
4.7%  
As of March 31  
Total Assets  
30,349,287  
10,359,723  
5,497,997  
7,015,409  
29,818,166  
10,332,371  
5,951,836  
6,449,220  
30,650,965  
10,550,261  
5,963,269  
6,042,277  
35,483,317  
12,148,035  
6,793,956  
7,337,824  
41,437,473  
14,469,148  
7,780,483  
8,546,910  
+16.8  
+19.1  
+14.5  
+16.5  
Toyota Motor Corporation Shareholders’ Equity  
Short-Term Debt, Including Current Portion of Long-Term Debt  
Long-Term Debt, less Current Portion  
ANNUAL REPORT 2014  
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Contents  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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[2 of 3]  
Consolidated Performance Highlights  
Consolidated Performance (U.S. GAAP)  
Net Revenues  
Operating Income /  
Net Income Attributable to  
P Net Revenues:  
¥25,691.9 billion ( +16.4%)  
2,292.1 billion (+73.5%)  
1,823.1 billion (+89.5%)  
Operating Income Ratio  
Toyota Motor Corporation/ROE  
P Operating Income  
˾
˾ Net Income Attributable  
˾
˾ Operating Income  
to Toyota Motor Corporation  
bb Operating Income Ratio  
bb ROE  
P Net Income Attributable to Toyota Motor Corporation  
(
¥ Billion)  
(¥ Billion)  
2,500  
(%)  
10  
(¥ Billion)  
2,000  
(%)  
20  
3
2
2
1
1
0,000  
5,000  
0,000  
5,000  
0,000  
Analysis of Operating Income  
(¥ Billion)  
2
1
1
,000  
,500  
,000  
8
6
4
2
0
1,500  
15  
10  
5
1,000  
500  
500  
Operating Income +971.2  
5
,000  
0
0
0
0
FY ’10 ’11 ’12 ’13 ’14  
FY ’10 ’11 ’12 ’13 ’14  
FY ’10 ’11 ’12 ’13 ’14  
Note: “Net Income Attributable to Toyota Motor  
Corporation,” equivalent to “Net Income” up to 2009.  
R&D Expenses/Capital Expenditures  
for Property, Plant and Equipment  
Total Assets/ROA  
Toyota Motor Corporation  
Shareholders’ Equity/  
Shareholders’ Equity to  
Total Assets  
˾˾ Toyota Motor Corporation Shareholders’ Equity  
bb Shareholders’ Equity to Total Assets  
2
,292.1  
(
excluding vehicles and equipment  
on operating leases)  
˾
˾
˾ R&D Expenses  
˾
˾˾ Total Assets  
bb ROA  
Capital Expenditures for Property, Plant and Equipment  
(
¥ Billion)  
,000  
(¥ Billion)  
50,000  
(%)  
5
(¥ Billion)  
15,000  
(%)  
50  
1
8
6
4
2
00  
00  
00  
00  
0
40,000  
30,000  
20,000  
10,000  
4
3
2
1
0
12,000  
9,000  
6,000  
3,000  
0
40  
30  
20  
10  
0
1
,320.8  
Effects of  
FOREX  
Rates  
Cost  
Reduction  
Efforts  
Marketing  
Efforts  
Increase in  
Expenses,  
etc.  
Valuation  
Gain/Losses  
from Interest  
Rate Swaps  
–51.6  
Other  
900.0  
290.0  
180.0  
–480.0  
132.8  
FY2013  
FY2014  
0
FY  
’10 ’11 ’12 ’13 ’14  
FY ’10 ’11 ’12 ’13 ’14  
FY ’10 ’11 ’12 ’13 ’14  
Operating Income by Region  
(¥ Billion)  
* Figures for North America exclude valuation gains/losses from interest rate swaps.  
1,510.1  
Net Revenues by Region  
(
¥ Billion)  
Japan  
North America  
Europe  
Asia  
Other Regions  
1
5,000  
1
2,000  
+933.8  
+152.7  
+31.7  
+19.6  
–91.1  
9
6
3
,000  
,000  
,000  
5
76.3  
3
95.7  
3
76.0  
3
41.5*  
1
33.7  
58.2  
’14  
1
88.9*  
26.4  
’13  
42.5  
’14  
0
13  
’14  
’13  
’14  
’13  
’14  
’13  
FY  
’10’11’12’13’14  
’10’11’12’13’14  
’10’11’12’13’14  
’10’11’12’13’14  
’10’11’12’13’14  
Japan  
North America  
Europe  
Asia  
Central and South America,  
Oceania, Africa and  
The Middle East  
Note: Fiscal years ended March 31  
ANNUAL REPORT 2014  
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Contents  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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[3 of 3]  
Consolidated Performance Highlights  
Consolidated Vehicle Production and Sales  
Thousands of units  
2012  
% change  
Vehicle Production by Region  
Breakdown of Vehicle  
Production by Region  
Fiscal years ended March 31  
Vehicle Production by Region:  
Japan  
2010  
2011  
2013  
2014  
2014 vs. 2013  
˾
Japan ˾ Overseas Total  
Thousands of units)  
0,000  
˾ Japan ˾ North America ˾ Europe  
˾
Asia ˾ Other Regions  
(
1
3,956  
2,853  
1,042  
433  
1,021  
146  
3,721  
3,448  
1,338  
372  
1,344  
148  
3,940  
3,495  
1,275  
383  
1,441  
152  
4,276  
4,422  
1,677  
368  
1,924  
205  
4,345  
4,687  
1,759  
506  
1,939  
242  
+1.6  
+6.0  
+4.9  
+37.5  
+0.8  
+18.0  
+3.0  
–6.8  
Consolidated Total:  
Overseas Total  
North America  
Europe  
9,032 thousand units  
5.3%  
8,000  
6,000  
2
1.5%  
Asia  
4
2
,000  
,000  
0
FY2014  
48.1%  
Central and South America  
Oceania  
Africa  
5
.6%  
1
106  
105  
113  
133  
93  
151  
100  
148  
103  
138  
9.5%  
Consolidated Total  
Vehicle Sales by Region:  
Japan  
6,809  
7,169  
7,435  
8,698  
9,032  
+3.8  
FY ’10 ’11 ’12 ’13 ’14  
2,163  
5,074  
2,098  
858  
979  
231  
251  
184  
466  
1,913  
5,395  
2,031  
796  
1,255  
281  
248  
209  
569  
2,071  
5,281  
1,872  
798  
1,327  
289  
223  
214  
550  
2,279  
6,592  
2,469  
799  
1,684  
364  
271  
259  
741  
2,365  
6,751  
2,529  
844  
1,609  
413  
259  
267  
824  
+3.8  
+2.4  
+2.4  
+5.6  
–4.5  
+13.5  
–4.4  
+3.1  
+11.2  
+20.0  
+2.8  
Vehicle Sales by Region  
Breakdown of Vehicle Sales  
by Region  
Overseas Total  
North America  
Europe  
˾
Japan ˾ Overseas Total  
Thousands of units)  
0,000  
˾ Japan ˾ North America ˾ Europe  
˾ Asia ˾ Other Regions  
(
1
Consolidated Total:  
Asia  
9,116 thousand units  
Central and South America  
Oceania  
Africa  
Middle East  
Other  
8
6
4
2
,000  
,000  
,000  
,000  
0
1
9.4%  
25.9%  
FY2014  
1
7.7%  
7
6
8
5
6
Consolidated Total  
7,237  
7,308  
7,352  
8,871  
9,116  
27.7%  
9.3%  
FY ’10 ’11 ’12 ’13 ’14  
Vehicle Sales  
[Reference] Vehicle Sales  
>
Consolidated vehicle unit sales in Japan and overseas came to 9,116,000  
in the fiscal year ended March 31, 2014, up 245,000, or 2.8%, compared  
with the previous fiscal year.  
Daihatsu- and Hino-Brand Vehicles  
>
Consolidated vehicle unit sales in Japan were 2,365,000, an increase of  
8
6,000, or 3.8%, year on year. Excluding mini-vehicles, Toyota and Lexus  
Toyota- and Lexus-Brand Vehicles  
vehicle unit sales (retail) was 1,648,000, up 36,000, or 2.2%, representing a  
record market share of 46.7%.  
>
>
Total vehicle unit sales (retail), including the Daihatsu and Hino brands, was  
also a historic high, reaching 10,133,000, a year-on-year increase of  
Number of vehicles produced for  
wholesale by Toyota Motor Corporation  
and its consolidated subsidiaries  
4
41,000, or 4.6%.  
Consolidated Lexus vehicle unit sales came to approximately 540,000, around  
4,000, or 8.8%, higher than the previous fiscal year. By geographic region,  
Number of vehicles produced for  
wholesale by Toyota’s  
affiliates outside consolidation  
4
(e.g. ꢉJ oꢈꢊmio eu iꢁ Chiꢁoꢋ  
Lexus vehicle unit sales in Japan, North America, Europe, Asia, and other were  
about 48,000, 300,000, 45,000, 92,000, and 55,000, respectively.  
*
There are a limited number of exceptional cases where sales are made other than  
in accordance with the flowchart above.  
ANNUAL REPORT 2014  
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Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
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Automotive Operations  
Financial Services Operations  
Non-Automotive Business Operations  
Looking at conditions in the automotive market, trends  
mainly in the United States were firm. Certain emerg-  
ing markets, on the other hand, showed signs of slow-  
ing down. Against this backdrop, Toyota aggressively  
introduced new products in Japan and successfully  
expanded sales thanks to the efforts of dealers nation-  
wide. Outside Japan, the Company boosted vehicle  
sales in North America, Europe, and other regions.  
Since introducing the world’s first mass-produced  
car under the Prius brand name in December 1997,  
Toyota has placed considerable emphasis on promot-  
ing the widespread use of hybrid vehicles. With sales  
having passed the four million mark in April 2012,  
demand continued to gather momentum and, within  
the relatively short space of approximately nine  
Vehicle Sales by Principal Markets  
Automotive Operations  
˾
˾ Total market sales (excluding mini-vehicles)  
˾˾ Total market sales  
bb Toyota market share  
Japan  
(Thousands of units)  
North America  
(Thousands of units)  
20,000  
bb Toyota market share  
(%)  
60  
(%)  
40  
The Company works diligently to produce ever-  
better cars that exceed expectations in order to  
deliver products that bring smiles to the faces of  
people who choose Toyota.  
In the fiscal year under review, net revenues  
from automotive operations totaled ¥23,781.4  
billion, an increase of ¥3,362.3 billion, or 16.5%,  
compared with the previous fiscal year. On the  
earnings front, operating income jumped by  
4,000  
3,000  
2,000  
45  
30  
15  
0
15,000  
10,000  
5,000  
0
30  
20  
10  
0
1,000  
0
¥
¥
994.0 billion, or 105.2%, year on year, to  
1,938.7 billion.  
FY  
’10  
’11  
’12  
’13  
’14  
CY  
’09  
’10  
’11  
’12  
’13  
˾˾ Total market sales  
bb Toyota market share  
˾˾ Total market sales  
bb Toyota market share  
Europe  
(Thousands of units)  
Asia  
(Thousands of units)  
10,000  
(%)  
10  
(%)  
25  
25,000  
2
0,000  
8
6
4
2
0
8,000  
6,000  
4,000  
2,000  
0
20  
15  
10  
5
months, we saw cumulative hybrid sales of five million  
break through the six million mark in January 2014.  
Thus, we can confidently say that hybrid vehicles  
have now achieved full-fledged market penetration.  
15,000  
0,000  
Net Revenues  
1
(
¥ Billion)  
2
2
1
1
5,000  
0,000  
5,000  
0,000  
5,000  
Source: Toyota Motor Corp.  
Note: Market definitions are as follows:  
0
0
Europe: Germany, France, the United Kingdom, Italy, Spain, the Netherlands,  
Belgium, Portugal, Denmark, Greece, Ireland, Sweden, Austria,  
Finland, Switzerland, Norway, Poland, Hungary, and the Czech  
Republic  
CY  
’09  
’10  
’11  
’12  
’13  
CY  
’09  
’10  
’11  
’12  
’13  
Millions of yen  
% change  
Asia:  
Indonesia, Thailand, the Philippines, Malaysia, Singapore, Vietnam,  
Taiwan, South Korea, and Brunei Darussalam  
For the years ended  
March 31  
2014 vs.  
2013  
Japan: Mini-vehicles excluded  
2010  
2011  
2012  
2013  
2014  
Net Revenues by Region:  
5
,000  
Consolidated Vehicle Sales  
Japan  
11,220,303 10,986,246 11,167,319 12,821,018 14,297,470  
+11.5  
+29.2  
+30.8  
+11.2  
+11.6  
(
Thousands of units)  
0
North America  
Europe  
Asia  
5,670,526  
2,147,049  
2,655,327  
1,673,861  
5,429,136  
1,981,497  
3,374,534  
1,809,116  
4,751,886  
1,993,946  
3,334,274  
1,760,175  
6,284,425  
2,083,113  
4,385,476  
2,094,265  
8,117,099  
2,724,959  
4,877,672  
2,336,641  
10,000  
FY  
’10  
’11  
’12  
’13  
’14  
9
,116  
+245  
+86  
8,871  
Operating Income (Loss)  
8,000  
2
,365  
Other*  
2,279  
(
¥ Billion)  
Intersegment elimination/  
unallocated amount  
2
1
1
,000  
,500  
,000  
(
4,416,093)  
(4,586,841)  
(4,423,947)  
(5,604,105)  
(6,661,930)  
6,000  
2,529  
+60  
+45  
2,469  
Operating income (loss):  
4,000  
Japan  
(225,242)  
(362,396)  
339,503  
13,148  
312,977  
160,129  
(207,040)  
186,409  
17,796  
256,790  
108,814  
576,335  
221,925  
26,462  
376,055  
133,744  
1,510,165  
326,052  
58,228  
395,737  
42,568  
+162.0  
+46.9  
+110.0  
+5.2  
8
44  
799  
North America  
Europe  
Asia  
85,490  
(32,955)  
203,527  
115,574  
500  
1,609  
–75  
1
1
,684  
2,000  
0
,640  
1,769  
+129  
Other*  
–68.2  
-
500  
0
Intersegment elimination/  
unallocated amount  
FY  
’13  
’14  
Change  
1,122  
4,918  
(7,142)  
(13,633)  
(40,638)  
FY  
’10  
’11  
’12  
’13  
’14  
{
{
Japan { North America { Europe { Asia  
Other*  
Note: Fiscal years ended March 31  
* Central and South America, Oceania, Africa and the Middle East, etc.  
ANNUAL REPORT 2014  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Automotive Operations  
Financial Services Operations  
Non-Automotive Business Operations  
Toyota’s financial services operations are primarily  
handled by Toyota Financial Services Corporation  
Financial Services Kazakhstan MFO LLP, which  
commenced business in January 2014.  
Financial Services Operations  
(
TFS), which has overall control of financial services  
In such major markets as Europe and the United  
States, TFS aims to ensure stable earnings by working  
to secure margins and achieve thorough low-cost  
operations with consideration for vehicle sales support  
and the balancing of business risks.  
subsidiaries worldwide. TFS provides financial services  
primarily for vehicle purchases and leases to approxi-  
mately 9.6 million customers in 35 countries and  
regions worldwide.  
Toyota offers automotive financing and a variety  
of other financial services for total support of  
customer lifestyles.  
In the fiscal year ended March 31, 2014, net  
revenues from financial service operations  
amounted to ¥1,421.0 billion, up ¥250.3 billion, or  
During the period under review, we continued with  
last year’s efforts to strengthen regional strategies by  
enhancing our relationships with distributors through the  
provision of financial products and services meeting vari-  
ous national and regional customer characteristics.  
TFS continued to broaden its connections with  
customers in Japan, responding to their needs by  
offering ready access to sound financial services such  
as credit cards and housing loans in addition to auto-  
motive financing.  
On the global front, the Toyota Group is aggressively  
expanding its business in emerging markets. In  
January 2013, the Company established Toyota Motor  
Leasing (China) Co., Ltd., which opened its doors for  
business in April 2013. In the same month, Toyota  
established the financial services company, Toyota  
To respond to dramatic changes in the business  
environment, TFS will strengthen groupwide compli-  
ance and risk management structures while focusing  
on enhancements to its business platform, such as IT  
platform development and human resource cultivation  
in management.  
2
1.4%, compared with the previous fiscal year. In  
contrast, operating income declined ¥20.9 billion,  
or 6.6%, year on year, to ¥294.8 billion. The  
decrease in operating income was mainly due to  
the recording by sales finance subsidiaries of  
valuation losses on interest rate swaps stated at  
fair value.  
Overview of Toyota’s Financial Services Operations  
Total assets  
¥18,943.5 billion  
¥1,421.0 billion  
¥294.8 billion  
Net Revenues  
Net revenues  
Operating income  
(
¥ Billion)  
1
,500  
34 countries and regions  
worldwide  
Operating areas  
1
,200  
Number of employees  
approx. 9,000  
9
6
3
00  
00  
00  
0
(As of March 31, 2014)  
FY  
’10  
’11  
’12  
’13  
’14  
Financial Services Operations Organization  
Total Assets  
Operating Income  
˾
˾ Toyota (Consolidated)˾˾ TFS  
(
¥ Billion)  
(¥ Trillion)  
50  
4
3
2
1
00  
00  
00  
00  
0
Toyota Motor Corporation  
4
3
2
1
0
0
0
0
0
Toyota Financial Services Corporation  
Overseas Sales Finance  
Toyota Finance Corporation  
Companies  
FY  
’10  
’11  
’12  
’13  
’14  
FY  
’10  
’11  
’12  
’13  
’14  
Note: Fiscal years ended March 31  
Note: Fiscal years ended March 31  
ANNUAL REPORT 2014  
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Contents  
Page 31  
Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
Next  
Automotive Operations  
Financial Services Operations  
Non-Automotive Business Operations [1 of 3]  
Non-Automotive Business Operations  
Non-automotive business operations include  
Intelligent Transport Systems (ITS), information  
technology and telecommunications, e-TOYOTA,  
housing, marine, and biotechnology and affores-  
tation businesses. In each of these operations we  
are fostering a workplace culture that encourages  
creativity and entrepreneurship. Also, we are  
seeking ideas for new businesses outside the  
Toyota group of companies as another key aspect  
in the creation of future core businesses.  
Intelligent Transport Systems  
e-TOYOTA  
Toyota is involved in the planning and development of  
products and services for Intelligent Transport Systems  
Toyota is developing e-TOYOTA business operations  
to facilitate the integration of IT services and automo-  
biles. Toyota continues to plan and develop a variety of  
Internet services. Chief among these are the TOYOTA  
Web Passport, a secure membership system for  
accessing Toyota’s online services, and GAZOO, a  
web portal for automobile information. Moreover, the  
Company is planning and developing telematics  
services for in-vehicle terminals and smartphones,  
including T-Connect, G-BOOK, and G-Link. Plans are  
in place for developing these services overseas in such  
countries and regions as China, Thailand, and the  
Middle East.  
In the fiscal year under review, net revenues  
from non-automotive business operations were  
core service, Ha:mo RIDE, is a car-sharing system that  
offers ultra-compact electric vehicles for urban short-  
distance transport.  
(ITS). We view this technology as a valuable way to link  
¥
1,151.2 billion, ¥84.8 billion, or 8.0%, higher than  
motor vehicles and transportation infrastructures, thereby  
contributing to sustainable economic development.  
In 2009, we helped create a practical vehicle-  
infrastructure cooperative system for safe driving that  
prevents traffic accidents more effectively than current  
safety technologies. In conjunction with this, Toyota  
developed an onboard communications device, mainly  
for expressway use, compatible with the ITS Spot  
Service. Also, in 2011 Toyota commercialized the  
Driving Safety Support System (DSSS), an onboard  
navigation system for public highways. We will  
continue to increase the number of models equipped  
with this device.  
Toyota is also engaging in R&D for vehicle infrastruc-  
ture cooperative systems, such as actively participat-  
ing in public and private sector field trials, so as to  
bring them into use as soon as possible.  
Verification testing of the Harmonious Mobility  
Network (Ha:mo) began in October 2012. Ha:mo is a  
transportation support system aimed at realizing  
comfortable mobility for people, cities, and society by  
optimally and efficiently combining private car and  
public transportation.  
the previous fiscal year. Operating income also  
improved ¥10.6 billion, or 19.9%, year on year to  
The Toyota i-ROAD, a (twin-seater EV) personal  
mobility concept car, has been added to the Ha:mo  
RIDE service lineup from this year. It provides a fresh  
and enjoyable motoring experience together with a  
level of convenience that rivals motorcycles.  
The Ha:mo RIDE service lineup also includes the  
COMS, an ultracompact electric vehicle manufactured  
by Toyota Auto Body Co., Ltd., and electric bicycles  
featuring Yamaha Motor Co., Ltd.’s Power Assist  
System. In this manner, every effort is being made to  
address the diverse needs of users.  
¥
64.2 billion.  
Net Revenues  
(
¥ Billion)  
1,200  
1,000  
8
6
4
2
00  
00  
00  
00  
0
D Read more  
D Read more  
FY  
’10  
’11  
’12  
’13  
’14  
TOPICS  
Operating Income  
New “Big Data Traffic Information Service”  
(
¥ Billion)  
7
6
5
4
3
2
1
0
0
0
0
0
0
0
0
Toyota developed and provided its “Big Data Traffic  
Information Service,” a new kind of traffic-information service  
utilizing big data—including vehicle location and speed, road  
conditions, and other parameters—that is collected and  
stored via telematics services. Based on such data, traffic  
information, statistics, and other related information can be  
provided to local governments and businesses to improve  
traffic flow, augment map information services, and support  
disaster prevention measures.  
Steps are also being taken to provide online “T-Connect  
smartphone app” services to private smartphone users. At  
the same time Toyota provides the T-Probe traffic information  
and navigation service, which users can access while driving  
or on foot. Determining the best possible route given traffic  
congestion and conditions,  
T-Probe is the first technology  
that is purely stand-alone and not part of the Toyota onboard  
navigation system. The service is accessible around the  
clock, providing road map and pertinent disaster counter-  
measure information, including details of emergency facilities.  
With the increasingly widespread use of the Big Data  
Transportation System together with related smartphone  
T-Connect smartphone app services, Toyota is working to  
provide more convenient and comfortable total life services  
while contributing to the development of cities that are resil-  
ient to disaster through increased safety.  
Ha:mo offers two core services. The first, Ha:mo  
NAVI, is an route guidance system that supports opti-  
mal mobility, based on road and traffic conditions as  
well as on the availability of public transportation, while  
-10  
2
addressing the need to reduce CO emissions and  
FY  
’10  
’11  
’12  
’13  
’14  
D Read more  
ensure increased transportation comfort. The other  
Note: Fiscal years ended March 31  
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Consolidated Performance  
Highlights  
Management and  
Corporate Information  
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Review of Operations  
Financial Section  
Investor Information  
Next  
Automotive Operations  
Financial Services Operations  
Non-Automotive Business Operations [2 of 3]  
Hands-free  
conversation  
What time  
will you get here?  
Maybe  
around 5.  
Information Technolog
Telecommunications  
Housing  
Marine  
Biotechnology and Afforestation  
Toyota dealers also serve
phones and point-to-point telecommunications  
services provided by KDDI Corporation at more than  
Toyota entered the housing business in 1975. As a  
part of its endeavors in this field, the Toyota Group  
provides housing under the brand name Toyota Home.  
Toyota Home brings together the strengths of the  
Toyota Group’s intellectual capital and its technological  
capabilities. Housing products include “Eco Mirai  
Homes,” which offer comfortable, economical, and  
environmentally friendly living, and smart houses that  
focus on safety, security, sound health, and comfort.  
The Company’s “SINCE feelas” lineup of smart houses  
received the 2013 Good Design Award in recognition  
of its outstanding design.  
Drawing on the advanced engine, electronic control,  
and other technologies developed through its auto-  
motive operations, the Toyota Group is engaged in  
the development, manufacture, and sale of high-  
performance, high-quality pleasure boats. Every  
effort is being made to contribute to the development  
of an affluent society in the marine field by providing  
safe, comfortable, and environment-friendly products.  
Toyota is working diligently to help create a resource  
recycling society through its biotechnology and affor-  
estation activities.  
In Australia, the Group is actively involved in affor-  
estation, while in Japan activities include environmen-  
tal greening, horticultural, and agricultural biomass  
operations.  
Moreover, the Group has launched Housaku Keikaku,  
an agricultural IT management tool for commercial rice  
growers, as a part of its efforts to support agriculture.  
By providing this tool, Toyota strives to enhance the  
competitiveness of agriculture in Japan.  
7,000 sales outlets (vehicle dealers, parts dealers,  
rental offices, and L&F offices) throughout Japan.  
Toyota is has also been engaged in the promotion of  
functions and services that link cars and mobile phones,  
such as hands-free telephones and G-BOOK services,  
and in 2014 newly launched the T-Connect service.  
Toyota’s information technology and telecommuni-  
cations business will come to play an even more  
important role as we develop smart grids that link  
people, cars and homes.  
D Read more  
The Toyota Group engages in a wide range of activi-  
ties in this field encompassing sales of condominiums,  
rental housing, and homes for the elderly as well as  
renovation services.  
D Read more  
D Read more  
Note: Effective October 1, 2010, all housing operation produc-  
tion and technical development functions were transferred  
from Toyota Motor Corporation to Toyota Housing  
Corporation.  
D Read more  
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Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Automotive Operations  
Financial Services Operations  
Non-Automotive Business Operations [3 of 3]  
TOPICS  
Promoting the Fun of Automobiles  
Toyota continues to push boundaries in motorsports, driven by the desire to make ever-better cars and satisfy new car enthusiasts  
Inspiring customers through motorsports  
Activities for car fans and enthusiasts  
Aimed at broadening the appeal of car racing and fostering  
more car enthusiasts, Toyota is striving through GAZOO  
Racing* to make ever-better cars that satisfy drivers and  
promote the joy of cars in ways that transcend the role of a  
typical car manufacturer.  
As a part of its unwavering commitment to making ever-  
better cars, every year Toyota participates in the ADAC 24h  
Rennen Nürburgring, a 24-hour endurance race in  
Germany. Employees take part both as drivers and  
mechanics. In addition to helping develop human resources  
well-versed in the making of cars, Toyota places consider-  
able emphasis on promoting efforts aimed at commercializ-  
ing models that deliver the fun of driving in the GRMN  
Company holds circuit driving programs throughout Japan  
to allow individuals with no racing experience to easily  
enjoy the thrills of circuit driving in a safe environment. The  
TOYOTA GAZOO Racing FESTIVAL is one initiative that  
strives to broaden opportunities in which car fans and  
enthusiasts can interact.  
*
GAZOO Racing: A part of activities aimed at increasing car enthusi-  
asts. GAZOO gives Toyota test drivers chances to race, and helps in  
our goal of making ever-better cars through vehicle development,  
while promoting the allure of cars through grassroots motor sports.  
D Read more  
WEC  
NASCAR  
(GAZOO Racing tuned by MN) and G (G Sports) categories.  
Furthermore, in striving to promote the joy of cars, the  
SUPER GT  
SUPER FORMULA  
The TS040 HYBRID, equipped with a racing hybrid system, took part in the FIA  
World Endurance Championship, including the traditional 24 Hours of Le Mans.  
In addition to participating in NASCAR in the U.S. and SUPER GT and SUPER  
FORMULA, top-of-category levels of racing in Japan, we support TOYOTA AUTO  
BODY CO.,LTD., which participates in the Dakar Rally.  
2
4 Hours Nürburgring endurance racing event held  
in June 2014  
D Read more  
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President’s Message  
Special Feature  
Review of Operations  
Financial Section  
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R&D and Intellectual Property [1 of 2]  
Corporate Philosophy  
Corporate Governance  
Management Team  
Risk Factors  
R&D and Intellectual Property  
Toyota’s R&D is dedicated to the development of  
expenses. At the same time, we plan to continue  
making substantial investments in R&D involving  
forward-looking, leading-edge technologies and the  
development of products associated with the environ-  
ment, energy, and safety. These investments are essen-  
tial to preserving our competitive edge in terms of  
technologies and products.  
In Japan, R&D operations are led by Toyota Central  
Research & Development Laboratories, Inc., which works  
closely with Daihatsu Motor Co., Ltd., Hino Motors, Ltd.,  
Toyota Auto Body Co., Ltd., Toyota Motor East Japan,  
Inc., and many other Toyota Group companies. Overseas,  
we have a worldwide network of technical centers as well  
as design and motorsports R&D centers.  
R&D Activities  
attractive, affordable, high-quality products for  
customers worldwide. The intellectual property  
that R&D generates is a vital management  
resource that Toyota utilizes and protects to  
maximize its corporate value.  
The overriding goals of Toyota’s technology and product  
development activities are to minimize the negative  
aspects of driving, such as traffic accidents and the  
burden that automobiles have on the environment, and  
maximize the positive aspects, such as driving pleasure,  
comfort, and convenience. By achieving these sometimes  
conflicting goals to a high degree, we want to open the  
door to the automobile society of the future.  
R&D Organization  
Toyota operates a global R&D organization with the  
primary goal of building automobiles that precisely meet  
the needs of customers in every region of the world.  
To ensure efficient progress in R&D activities, we  
coordinate and integrate all phases, from basic research  
to forward-looking technology and product develop-  
ment. With respect to such basic research issues as  
energy, the environment, information technology, tele-  
communications, and materials, projects are regularly  
reviewed and evaluated in consultation with outside  
experts to achieve efficient R&D cost control.  
And with respect to forward-looking, leading-edge  
technology and product development, we establish  
cost-performance benchmarks on a project-by-project  
basis to ensure efficient development investment.  
R&D Guiding Principles  
P Providing clean and safe products and  
enhancing the quality of life of people every-  
where through all our activities.  
Domestic and Overseas R&D Bases  
Facility Name  
Japan  
Activities  
Location  
P Pursuing advanced technological develop-  
ment in a wide range of fields, we pledge to  
provide attractive products and services that  
respond to the needs of customers worldwide.  
Product Planning, Design, Vehicle  
Engineering and Evaluation  
Head Office Toyota Technical Center  
Toyota City, Aichi Prefecture  
Higashi-Fuji Technical Center  
Tokyo Design Research & Laboratory  
Shibetsu Proving Ground  
Advanced Engineering  
Susono City, Shizuoka Prefecture  
Hachioji City, Tokyo  
Research of Advanced Styling Designs  
Vehicle Testing and Evaluation  
Shibetsu City, Hokkaido  
Toyota Central Research & Development  
Lcborctor ꢀm ea ,ꢁi n  
Basic Research  
Nagakute City, Aichi Prefecture  
Development theme discovery  
Research on basic vehicle-related technology  
Forward-looking and leading-edge  
Basic research  
technology development  
Technological  
breakthroughs  
Development of leading-edge components  
related to  
Head Office  
Toyota Technical Center  
Higashi-Fuji  
Technical Center  
Tokyo Design  
Research & Laboratory  
Shibetsu Proving Ground  
Toyota Central  
Research & Development  
Laboratories, Inc.  
and systems ahead of competitors  
R&D Expenses  
components  
and systems  
(
¥ Billion)  
,000  
Facility Name  
USA  
Activities  
Location  
1
Primary responsibility for new model  
development  
Development of all-new models and  
existing-model upgrades  
Product  
development  
Toyota Motor Engineering & Manufacturing  
North A m r ꢀi ca ,ꢁi n  
Product Planning, Vehicle Engineering and  
Evaluation, Basic Research  
8
6
4
2
00  
00  
00  
00  
0
Michigan, California, Arizona, Washington DC  
Newport Beach, California  
Ann Arbor, Michigan  
Cc lt y ꢂm e ꢀꢃ ꢁ ꢄm em cri ha ,ꢁi n  
Design  
R&D Expenditures  
In fiscal 2014, R&D expenses totaled ¥910.5 billion, up  
2.8% from the previous fiscal year, representing 3.5%  
of consolidated net revenues. We worked closely with  
suppliers to develop components and products more  
efficiently and took steps to reduce our own R&D  
1
FY  
’10  
’11  
’12  
’13  
’14  
Toyota Motor Engineering &  
Manufacturing North America, Inc.  
Calty Design Research, Inc.  
ANNUAL REPORT 2014  
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Consolidated Performance  
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Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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R&D and Intellectual Property [2 of 2]  
Corporate Philosophy  
Corporate Governance  
Management Team  
Risk Factors  
R&D and Intellectual Property  
Facility Name  
Europe  
Activities  
Location  
Intellectual Property  
Intellectual Property Strategies  
Toyota carefully analyzes patents and the need for  
patents in each area of research to formulate more  
effective R&D strategies. We identify R&D projects in  
which Toyota should acquire patents, and file relevant  
applications as necessary to help build a strong global  
patent portfolio. In addition, we want to contribute to  
sustainable mobility by promoting the spread of tech-  
nologies with environmental and safety benefits. This is  
why we take an open stance to patent licensing and  
grant licenses when appropriate terms are met. A good  
example of this policy is the licensing to other compa-  
nies of patents in the area of hybrid technology, which is  
one of our core technologies involving environmental  
energy.  
Toyota Motor Europe NV/SA  
Vehicle Engineering and Evaluation  
Design  
Brueem le a Bm lꢃ ꢀu A ꢅ ꢂm rbya ꢆn. n  
Intellectual Property Guiding Principle  
Toyota Europe Design Development  
Nice, France  
Development for Motorsport Vehicles,  
Advanced Engineering  
Toyota Motorsport GmbH (TMG)  
Cologne, Germany  
P Securing greater corporate flexibility and  
maximizing corporate value through the  
appropriate acquisition and utilization of intel-  
lectual property.  
Intellectual Property Activities  
Toyota Motor Europe NV/SA  
Toyota Europe Design Development  
Toyota Motorsport GmbH (TMG)  
Toyota’s competitiveness springs from a forward-  
looking R&D stance that is instrumental to core  
strengths associated with products and technologies.  
Underlying each new product that emerges from R&D,  
there are always intellectual properties such as inven-  
tions and expertise, that we value as important  
management resources.  
Facility Name  
China  
Activities  
Location  
Toyota Motor Engineering and Manufacturing (China)  
Cona Ltꢇ n  
Basic Research, Technical Research  
and Vehicle Evaluation  
J ꢀc ꢁꢃeu  
T ꢀc ꢁj ꢀꢁ ꢈ N Toyotc ꢉ otor Cona Ltꢇ n ꢈ W Toyotc ꢄRꢂ  
Center  
Vehicle Engineering and Evaluation  
Vehicle Engineering and Evaluation  
Tianjin  
G C Toyotc ꢉ otor Cona Ltꢇ n ꢄRꢂ Cm ꢁtm r  
Guangdong  
Intellectual Property Systems  
R&D and intellectual property activities are organization-  
ally linked to enable us to focus on selected develop-  
ment themes and build a strong patent portfolio. We  
have established an Intellectual Property Committee  
made up of individuals involved with management,  
R&D, and intellectual property. This committee acquires  
and utilizes important intellectual property that contrib-  
utes to business operations and helps determine poli-  
cies for management risks associated with intellectual  
property.  
Toyota Motor Engineering and  
Manufacturing (China) Co., Ltd.  
Tianjin FAN Toyota Motor Co., Ltd.  
FAW Toyota R&D Center  
GAC Toyota Motor Co., Ltd. R&D Center  
Facility Name  
Asia Pacific  
Activities  
Location  
Toyota Motor Asia Pacific Engineering and  
Manufacturing Co., Ltd.  
Toyota Technical Center Asia Pacific Australia Pty., Ltd.  
Vehicle Engineering and Evaluation  
Vehicle Engineering and Evaluation  
Samutprakarn Province, Thailand  
Melbourne, Australia  
Toyota Motor Asia Pacific Engineering  
and Manufacturing Co., Ltd.  
Toyota Technical Center Asia Pacific  
Australia Pty., Ltd.  
D See Domestic and Overseas R&D Bases  
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Corporate Philosophy  
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Corporate Philosophy  
N Seeking Harmony between People, Society and the Global Environment as well as  
N The Spirit of the Toyoda Precepts, Passed down since Toyota’s Founding  
the Sustainable Development of Society through Manufacturing  
Since its foundation, Toyota has continuously strived  
to contribute to the sustainable development of soci-  
ety through the manufacturing and provision of innova-  
tive, high-quality products and services that lead the  
times. The automobile is a wonderful machine that  
provides freedom of movement. Nevertheless, auto-  
mobiles have an impact on the environment and soci-  
ety. This is something we at Toyota always keep in  
mind, and we try to create harmony among people,  
societies and the environment by listening to what our  
customers and local communities have to say. Our  
operations are aimed at creating a sustainable society  
through monozukuri (conscientious manufacturing).  
Toyota develops and produces environment-friendly  
vehicles such as hybrid vehicles, and we also offer  
superior accident prevention and collision safety  
features. In addition, Toyota is involved in new busi-  
nesses, such as biotech, afforestation and renewable  
energy. The pillars of our social contribution are  
The Toyoda Precepts represent the essential philosophy of the founder of the Toyota group of companies, Sakichi  
Toyoda, and are a source of spiritual support for Toyota employees.  
“environment,” “traffic safety,” and “human resources  
development.” Toyota seeks to be of value to commu-  
nities and to society through our main lines of busi-  
ness, and to bring smiles to people’s faces. Toyota’s  
basic Corporate Social Responsibility (CSR) policy is  
to contribute to the sustainable development of soci-  
ety. This phrase embodies the spirit of the Toyota  
Guiding Principles, and clarifies our CSR stance for  
our stakeholders, both within and outside the Com-  
pany. Toyota subsidiaries and suppliers share this CSR  
policy, and we expect them to adhere to the spirit of  
the policy in their operations.  
The Toyoda Precepts  
AlwaysꢀbwꢁfꢂbtAfuautoꢃtfꢁꢀydfꢂꢀoꢀsaꢄuꢅfoꢁstfꢁꢅnfufꢂꢀꢄueꢆwꢅawꢅꢃfufꢂꢀuꢇꢀowAAnuuꢃr  
• Alwaysꢀyftꢃꢁutywꢅꢃꢄoꢀwfꢁꢇꢀdyfoꢁꢇꢁꢅnfuyfwawꢂꢀwꢃubfꢂꢀfꢁeꢀyr  
AlwaysꢀꢆowꢄfꢁꢄwAwꢅꢃwꢇuꢁꢃboꢁꢇuAutyꢅꢀyyr  
AlwayyfoꢁꢇꢀfustꢁAꢃwꢂueꢀAꢁhꢀwfeuyꢆꢂꢀoꢀwfluohfꢂwfꢁylwoewꢅꢃboꢁꢀꢅꢃAar  
AlwayꢂwꢇꢀoꢀyꢆꢀꢄfbuoyꢆꢁoꢁftwAewffꢀoydwꢅꢃoꢀeꢀesꢀofusꢀnowfꢀbtAwfwAAfꢁeꢀyr  
Toyota also participated in the formulation of  
N Toyota Guiding Principles  
the Charter of Corporate Behavior of the Nippon  
Keidanren (Japan Business Federation), which is an  
alliance of Japanese leading corporations, and  
observes the standards outlined therein.  
The Toyota Guiding Principles (adopted in 1992 and revised in 1997) reflect the kind of company that Toyota seeks to  
be in light of the unique management philosophy, values, and methods that it has embraced since its foundation.  
Toyota, along with its consolidated subsidiaries, seeks to contribute to the continuous development of human society  
and of the planet through its businesses based on understanding and sharing the Toyota Guiding Principles.  
Positioning of the CSR Policy  
Overview of Toyota’s CSR Activities  
1
2
3
4
5
. Honor the language and spirit of the law of every nation and undertake open and fair business activities  
to be a good corporate citizen of the world.  
Guiding Principles at Toyota  
CSꢄ ꢊo lꢀi yꢋ  
Contribute to Sustainable Development”  
Safety  
Environment  
. Respect the culture and customs of every nation and contribute to economic and social development  
through corporate activities in their respective communities.  
Safety  
Environment  
. Dedicate our business to providing clean and safe products and to enhancing the quality of life every-  
where through all of our activities.  
Toyota Global Vision  
Social  
Aspect  
Environmental  
Aspect  
. Create and develop advanced technologies and provide outstanding products and services that fulfill  
the needs of customers worldwide.  
Medium- to long-term management plans  
. Foster a corporate culture that enhances both individual creativity and the value of teamwork, while  
honoring mutual trust and respect between labor and management.  
Comfort  
and  
Convenience  
Economic  
Aspect  
Resources/  
Energy  
Sources  
Society  
and  
Company policies, annual policies, regional  
policies, head office and divisional policies  
Cultures  
6. Pursue growth through harmony with the global community via innovative management.  
7
. Work with business partners in research and manufacture to achieve stable, long-term growth and  
mutual benefits, while keeping ourselves open to new partnerships.  
Education  
Regular business activities  
Toyota’s Social Contribution Activities  
Societal Issues  
D Read more  
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Financial Section  
Investor Information  
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Corporate Governance  
Additionally, in order to achieve sustainable growth  
through the continuous development of even-better  
cars that exceed customer expectations around the  
world, and realize the Toyota Global Vision, the TNGA  
Planning Division, an organization directly under  
Toyota’s top management, was established in order to  
rapidly promote the implementation of the “Toyota  
New Global Architecture (TNGA).”  
Toyota has an “International Advisory Board”  
consisting of advisors from each region overseas, and,  
as appropriate, receives advice on a wide range of  
management issues from a global perspective. In  
addition, the Company has a wide variety of confer-  
ences and committees for deliberations and the moni-  
toring of management and corporate activities that  
reflect the views of various stakeholders, including the  
“Labor-Management Council, the Joint Labor-  
Management Round Table Conference,” and the  
“CSR Committee.”  
N Toyota’s Basic Policy on Corporate Governance  
N Corporate Governance System  
Toyota has positioned the stable long-term growth of  
corporate value as a top-priority management issue.  
We believe that in carrying this out, it is essential that  
we achieve long-term and stable growth by building  
positive relationships with all stakeholders, including  
shareholders and customers as well as business part-  
ners, local communities, and employees, and by  
supplying products that will satisfy our customers. This  
position is reflected in the “Guiding Principles at  
Toyota,” which is a statement of Toyota’s fundamental  
business policies. Also, Toyota adopted and presented  
the CSR Policy “Contribution towards Sustainable  
Development,” an interpretation of the “Guiding  
Principles at Toyota” that organizes the relationships  
with its stakeholders. We are working to enhance  
corporate governance through a variety of measures  
designed to further increase our competitiveness as a  
global company.  
In March 2011, Toyota announced the “Toyota Global  
Vision” and commenced “Visionary Management.”  
This is based on values that have guided Toyota since  
its founding, such as the “Guiding Principles at Toyota”  
and the “Toyota Way,” which aim to exceed customer  
expectations by the development of ever-better cars  
and enriching the lives of societies, and to be  
N Management Transparency  
rewarded with a smile that ultimately leads to a stable  
base of business.  
With respect to our system regarding directors, we  
believe that it is important to elect individuals that  
comprehend and engage in our strengths, including  
commitment to manufacturing, with an emphasis on  
front-line operations and problem solving based on the  
actual on-site situation (genchi genbutsu). At the  
Toyota’s current management structure is based on  
the structure introduced in April 2011. In order to fulfill  
the Toyota Global Vision, Toyota reduced the Board of  
Directors and decision-making layers, and has  
endeavored to swiftly communicate the views of  
customers and information from operations on-ground  
to management and facilitate rapid management deci-  
sion making.  
1
09th Ordinary General Shareholders’ Meeting held in  
June 2013, three Outside Directors were appointed in  
order to further reflect the opinions of those from  
outside the Company in management’s decision-  
making process. While Toyota currently does not have  
its own standard or policy on independence in  
appointing Outside Directors, the Company believes  
that such appointments are appropriate since various  
rules on independence, such as stock exchange regu-  
lations, are used as references in making such  
appointments. We believe our Outside Directors will  
advise us in our management decision-making  
process based on their broad experience and insight  
in their respective fields of expertise.  
In April 2013, Toyota made organizational changes  
with the aim of further increasing the speed of decision  
making by clarifying responsibilities for operations and  
earnings, specifically by dividing the automotive busi-  
ness into the following four units—Lexus International  
(Lexus business); Toyota No. 1 (North America, Europe  
and Japan); Toyota No. 2 (China, Asia & the Middle  
East, East Asia & Oceania; Africa, Latin America & the  
Caribbean); and Unit Center (engine, transmission,  
and other “unit”-related operations)—and an Executive  
Vice President was put in charge of the operations of  
each unit in order to realize organizational change that  
supports operations and earnings responsibility.  
We believe it is important to put in place a system  
that enables customer opinions and on-site informa-  
tion to be swiftly communicated to management in  
order to make a prompt management decision, and  
enables us to review whether such management deci-  
sions are accepted by our customers and society. We  
believe that our current system, involving the supervi-  
sion and auditing of the execution of business by our  
Board of Directors (including Outside Directors) and  
Audit & Supervisory Board Members (including  
Outside Audit & Supervisory Board Members), is the  
most appropriate system for us.  
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Corporate Information  
President’s Message  
Special Feature  
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Investor Information  
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Corporate Governance [2 of 2]  
Management Team  
Risk Factors  
Corporate Governance  
lations, are used as references in making such  
appointments. The state of internal controls and inter-  
nal audits are reported to Audit & Supervisory Board  
Members (including Outside Audit & Supervisory  
Board Members) through the Audit & Supervisory  
Board and the “CSR Committee,” and the status of  
accounting audits is reported by independent External  
Auditors to the Audit & Supervisory Board Members  
(including Outside Audit & Supervisory Board  
extraordinary committee meetings from time to time  
whenever necessary.  
N Compliance  
N Accountability  
The CSR Committee comprises mainly the directors at  
the executive vice president level and above as well as  
representatives of the Audit & Supervisory Board. To  
manage and promote activities that are important to  
fulfilling the Company’s social responsibility, the  
committee reviews important issues related to basic  
corporate policy, overall CSR (including environmental  
and social contribution initiatives), overall corporate  
governance (including corporate ethics and compli-  
ance) and risk management, and discusses measures  
to address such issues.  
Toyota has engaged in timely and fair disclosure of  
corporate and financial information as stated in the  
CSR Policy “Contribution towards Sustainable  
Development.” In order to ensure the accurate, fair,  
and timely disclosure of information, Toyota has estab-  
lished the Disclosure Committee chaired by an officer  
of the Accounting Division. The Committee holds  
regular meetings for the purpose of preparing, report-  
ing, and assessing its annual securities report, quar-  
terly report under the Financial Instruments and  
Exchange Law of Japan, and Form 20-F under the  
U.S. Securities Exchange Act, and also holds  
N Basic Policy Regarding the System to Secure  
the Appropriateness of Business  
Toyota, together with its subsidiaries, has created and  
maintained a sound corporate climate based on the  
“Guiding Principles at Toyota” and the “Toyota Code of  
Conduct.” Toyota integrates the principles of problem  
identification and continuous improvement into its  
business operation process and makes continuous  
efforts to train employees who will put these principles  
into practice.  
Members) through the Audit & Supervisory Board. To  
enhance the system for internal audits, a specialized  
organization made independent of direct control by  
the management evaluates the effectiveness of the  
system to secure the appropriateness of documents  
regarding financial calculation and other information in  
accordance with Section 404 of the U.S. Sarbanes-  
Oxley Act and Article 24-4-4 (1) of the Financial  
Instruments and Exchange Law of Japan. In order to  
enhance the reliability of the financial reporting of  
Toyota, the three auditing functions—audit by Audit &  
Supervisory Board Members, internal audit, and  
accounting audit by Independent External Auditors—  
aid in conducting an effective and efficient audit  
through meetings held periodically and as necessary  
to share information and come to understanding  
through discussion on audit plans and results.  
Toyota has adopted an auditor system. Seven Audit  
&
Supervisory Board Members (including four Outside  
Toyota’s Corporate Governance  
Audit & Supervisory Board Members) play a role in  
Toyota’s corporate governance efforts by undertaking  
audits in accordance with the audit policies and plans  
determined by the Audit & Supervisory Board. In  
addition, Toyota has secured the personnel and frame-  
work supporting the audit by Audit & Supervisory  
Board Members. The Outside Audit & Supervisory  
Board Members advise Toyota from a fair and neutral  
perspective, based on their broad experience and  
insight in their respective fields of expertise. While  
Toyota currently does not have its own standard or  
policy on independence in appointing Outside Audit &  
Supervisory Board Members, the Company believes  
that such appointments are appropriate since various  
rules on independence, such as stock exchange regu-  
D Read more  
Emphasizing Front-line Operations +  
Multidirectional Monitoring  
Shareholders  
Audit & Supervisory Board  
More than half of the members  
are outside Audit &  
International Advisory Board  
(
Board of Directors  
(
including Outside Directors)  
Labor-Management Council  
Jo ꢀꢁ t Lcbor-ꢉ cꢁcꢃm A m ꢁt  
Round Table Conference  
Supervisory Board members)  
CSR Committee  
External Accounting Auditor  
(Audit of consolidated financial  
statements and internal  
Officers Responsible for Business  
Operations (by center, region,  
function and process)  
• CSꢄꢌ/ꢁꢍ ꢀr oꢁA m ꢁt Couꢁi ꢀl  
Corꢎorctm Goꢍm rꢁcꢁi m Couꢁi ꢀl  
 ꢀe s ꢉ cꢁcꢃm A m ꢁt Couꢁi ꢀl  
control over financial reporting)  
Internal Auditing  
Department  
Disclosure Committee  
(Internal control systems)  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Next  
R&D and Intellectual Property  
Corporate Philosophy  
Corporate Governance  
Management Team [1 of 2]  
Risk Factors  
Management Team ( e oꢏ Juꢁm ꢐꢑa ꢐꢑꢒꢓ2  
Board of Directors  
Chairman of the Board  
President, Member of the Board  
Executive Vice President, Member of the Board  
Takeshi Uchiyamada  
Akio Toyoda  
Satoshi Ozawa  
Nobuyori Kodaira  
’72 Joined Ministry of International Trade  
and Industry  
’04 Director-General, Agency for Natural  
Resources and Energy  
69 Joined Toyota Motor Corporation  
’84 Joined TMC  
’74 Joined Toyota Motor Sales Co., Ltd.  
’03 Managing Officer  
(“TMC”)  
00 Director  
98 Director  
02 Managing Director  
03 Senior Managing Director  
05 Executive Vice President  
09 President  
’07 Senior Managing Director  
’10 Executive Vice President  
01 Managing Director  
03 Senior Managing Director  
05 Executive Vice President  
12 Vice Chairman  
06 Retired from the same  
08 Advisor to TMC  
09 Managing Officer  
10 Senior Managing Director  
11 Director and Senior Managing Officer  
12 Executive Vice President  
13 Chairman of the Board  
Executive Vice President, Member of the Board  
Mitsuhisa Kato  
Masamoto Maekawa  
Yasumori Ihara  
Seiichi Sudo  
75 Joined TMC  
’73 Joined Toyota Motor Sales Co., Ltd.  
’03 Managing Officer of TMC  
’07 Advisor to TMC  
’75 Joined Toyota Motor Sales Co., Ltd.  
’04 Managing Officer  
’74 Joined TMC  
04 Managing Officer  
06 Advisor  
10 Senior Managing Director  
11 Senior Managing Officer  
12 Executive Vice President  
’03 Managing Officer  
’08 Advisor  
’12 Senior Managing Officer  
’13 Executive Vice President  
’07 Advisor  
’09 Senior Managing Director  
’11 Senior Managing Officer  
’12 Executive Vice President  
’09 Senior Managing Director  
’11 Director and Senior Managing Officer  
’13 Executive Vice President  
Senior Managing Officer, Member of the Board  
Member of the Board  
Koei Saga  
Tokuo Fukuichi  
Shigeki Terashi  
Yoshimasa Ishii  
77 Joined TMC  
’74 Joined TMC  
’80 Joined TMC  
’76 Joined Toyota Motor Sales Co., Ltd.  
’05 Managing Officer of TMC  
’09 Senior Managing Director  
’11 Senior Managing Officer  
08 Managing Officer  
12 Senior Managing Officer  
13 Director  
’11 Managing Officer  
’13 Senior Managing Officer  
’14 Director  
’08 Managing Officer  
’13 Senior Managing Officer  
’13 Director  
’13 Director  
Member of the Board  
Ikuo Uno*  
Haruhiko Kato*  
Mark. T. Hogan*  
59 Joined Nippon Life Insurance Company  
’75 Joined Ministry of Finance (Japan)  
’73 Joined General Motors Corporation  
97 President and Representative Director  
of the same  
’09 Director-General of National Tax  
Administration Agency  
’02 Vice President of General Motors  
Group  
05 Chairman and Representative Director  
’11 President and CEO of Japan Securities  
Depository Center, Inc.  
’13 Director  
’04 President of Magna International Inc.  
of the same  
08 President and CEO of The Vehicle  
11 Advisor to the same  
13 Director  
Production Group LLC  
’10 President of Dewey Investments LLC  
13 Director  
*
Outside Director  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
Next  
R&D and Intellectual Property  
Corporate Philosophy  
Corporate Governance  
Management Team [2 of 2]  
Risk Factors  
Management Team ( e oꢏ Juꢁm ꢐꢑa ꢐꢑꢒꢓ2  
Outside Audit & Supervisory Board Members  
Full-Time Audit & Supervisory Board Member  
Yoichiro Ichimaru  
Masaki Nakatsugawa  
Masahiro Kato  
71 Joined Toyota Motor Sales Co., Ltd.  
01 Director of TMC  
’76 Joined Toyota Motor Sales Co., Ltd.  
’75 Joined TMC  
’06 Audit & Supervisory Board Member  
of TMC  
’09 Managing Officer  
’11 Audit & Supervisory Board Member  
03 Managing Officer  
05 Senior Managing Director  
09 Executive Vice President  
11 Audit & Supervisory Board Member  
Outside Audit & Supervisory Board Member  
Kunihiro Matsuo  
Yoko Wake  
Teisuke Kitayama  
68 Prosecutor of Tokyo District Public  
Prosecutors Office  
’70 Joined The Fuji Bank, Limited  
‘69 Joined Mitsui Bank  
93 Professor of Faculty of Business and  
Commerce of Keio University  
‘00 Managing Executive Officer of The  
Sakura Bank, Limited  
‘05 President and Director of Sumitomo  
Mitsui Financial Group, Inc.  
‘05 Chairman and Director of Sumitomo  
Mitsui Banking Corporation  
’04 Prosecutor General of Supreme Public  
Prosecutors Office  
11 Outside Audit & Supervisory Board  
Member of TMC  
06 Registered as attorney  
07 Outside Audit & Supervisory Board  
Member of TMC  
14 ,Outside Audit & Supervisory Board  
Member of TMC  
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Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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R&D and Intellectual Property  
Corporate Philosophy  
Corporate Governance  
Management Team  
Risk Factors [1 of 3]  
Risk Factors  
Operational and other risks faced by Toyota that  
could significantly influence the decisions of inves-  
tors are set out below. However, the following  
does not encompass all risks related to the opera-  
tions of Toyota. There are risk factors other than  
those given below. Any such risk factors could  
influence the decisions of investors. The forward-  
looking statements included below are based on  
information available as of June 24, 2014, the filing  
date of Form 20-F.  
required for innovation and development, pricing,  
customer service and financing terms. Increased  
competition may lead to lower vehicle unit sales,  
which may result in a further downward price pressure  
and adversely affect Toyota’s financial condition and  
results of operations. Toyota’s ability to adequately  
respond to the recent rapid changes in the automotive  
market and to maintain its competitiveness will be  
fundamental to its future success in existing and new  
markets and to maintain its market share. There can  
be no assurances that Toyota will be able to compete  
successfully in the future.  
recovery. Meanwhile, growth in emerging markets  
slowed down due to weakening currencies of emerg-  
ing markets stemming from U.S. monetary easing  
beginning to be curtailed, increases in interest rates of  
emerging markets to protect the local currency, and  
political instability in some nations. The shifts in  
demand for automobiles is continuing, and it is unclear  
how this situation will transition in the future. Toyota’s  
financial condition and results of operations may be  
adversely affected if the shifts in demand for automo-  
biles continues or progresses further. Demand may  
also be affected by factors directly impacting vehicle  
price or the cost of purchasing and operating vehicles  
such as sales and financing incentives, prices of raw  
materials and parts and components, cost of fuel and  
governmental regulations (including tariffs, import  
regulation and other taxes). Volatility in demand may  
lead to lower vehicle unit sales, which may result in  
downward price pressure and adversely affect  
customer demand with respect to quality, safety and  
reliability. The timely introduction of new vehicle  
models, at competitive prices, meeting rapidly chang-  
ing customer preferences and demand is more funda-  
mental to Toyota’s success than ever, as the  
automotive market is rapidly transforming in light of the  
changing global economy. There is no assurance,  
however, that Toyota will adequately and appropriately  
respond to changing customer preferences and  
demand with respect to quality, safety, reliability, styling  
and other features in a timely manner. Even if Toyota  
succeeds in perceiving customer preferences and  
demand, there is no assurance that Toyota will be  
capable of developing and manufacturing new, price  
competitive products in a timely manner with its avail-  
able technology, intellectual property, sources of raw  
materials and parts and components, and production  
capacity, including cost reduction capacity. Further,  
there is no assurance that Toyota will be able to imple-  
ment capital expenditures at the level and times  
planned by management. Toyota’s inability to develop  
and offer products that meet customers’ preferences  
and demand with respect to quality, safety, reliability,  
styling and other features in a timely manner could  
result in a lower market share and reduced sales  
volumes and margins, and may adversely affect  
Toyota’s financial condition and results of operations.  
N Industry and Business Risks  
The worldwide automotive industry is highly volatile.  
Each of the markets in which Toyota competes has  
been subject to considerable volatility in demand.  
Demand for vehicles depends to a large extent on  
social, political and economic conditions in a given  
market and the introduction of new vehicles and tech-  
nologies. As Toyota’s revenues are derived from sales  
in markets worldwide, economic conditions in such  
markets are particularly important to Toyota. In Japan,  
the economy gradually recovered due to increasing  
personal consumption and last-minute demand  
spurred by the increase of the consumption tax. In the  
United States, the economy has seen ongoing gradual  
recovery mainly due to increasing personal consump-  
tion and the European economy has shown signs of  
The worldwide automotive market is  
highly competitive.  
The worldwide automotive market is highly competi-  
tive. Toyota faces intense competition from automotive  
manufacturers in the markets in which it operates.  
Although the global economy continues to recover  
gradually, competition in the automotive industry has  
further intensified amidst difficult overall market condi-  
tions. In addition, competition is likely to further inten-  
sify in light of further continuing globalization in the  
worldwide automotive industry, possibly resulting in  
further industry reorganization. Factors affecting  
competition include product quality and features,  
safety, reliability, fuel economy, the amount of time  
Toyota’s financial condition and results of operations.  
Toyota’s future success depends on its ability to  
offer new innovative competitively priced products  
that meet customer demand on a timely basis.  
Meeting customer demand by introducing attractive  
new vehicles and reducing the amount of time  
required for product development are critical to auto-  
motive manufacturers. In particular, it is critical to meet  
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Financial Section  
Investor Information  
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Corporate Governance  
Management Team  
Risk Factors [2 of 3]  
Risk Factors  
Toyota’s ability to market and distribute effectively  
is an integral part of Toyota’s successful sales.  
Toyota’s success in the sale of vehicles depends on its  
ability to market and distribute effectively based on  
distribution networks and sales techniques tailored to  
the needs of its customers. There is no assurance that  
Toyota will be able to develop sales techniques and  
distribution networks that effectively adapt to changing  
customer preferences or changes in the regulatory  
environment in the major markets in which it operates.  
Toyota’s inability to maintain well-developed sales  
techniques and distribution networks may result in  
decreased sales and market share and may adversely  
affect its financial condition and results of operations.  
may decrease, adversely affecting its financial condi-  
tion and results of operations.  
Toyota’s production and deliveries, which could have  
an adverse effect on Toyota’s financial condition and  
results of operations.  
various digital and information technologies, including  
information service and driving assistance functions.  
Despite security measures, Toyota’s digital and infor-  
mation technology networks and systems may be  
vulnerable to damage, disruptions or shutdowns due  
to attacks by hackers, computer viruses, breaches  
due to unauthorized use, errors or malfeasance by  
employees and others who have or gain access to the  
networks and systems Toyota depends on, service  
failures or bankruptcy of third parties such as software  
development or cloud computing vendors, power  
shortages and outages, and utility failures or other  
catastrophic events like natural disasters. Such  
incidents could materially disrupt critical operations,  
disclose sensitive data, interfere with information  
services and driving assistance functions in Toyota’s  
vehicles, and/or give rise to legal claims or proceed-  
ings, liability or regulatory penalties under applicable  
laws, which could have an adverse effect on Toyota’s  
brand image and its financial condition and results of  
operations.  
Toyota relies on suppliers for the provision of  
certain supplies including parts, components and  
raw materials.  
The worldwide financial services industry is highly  
competitive.  
Toyota purchases supplies including parts, compo-  
nents and raw materials from a number of external  
suppliers located around the world. For some  
supplies, Toyota relies on a single supplier or a limited  
number of suppliers, whose replacement with another  
supplier may be difficult. Inability to obtain supplies  
from a single or limited source supplier may result in  
difficulty obtaining supplies and may restrict Toyota’s  
ability to produce vehicles. Furthermore, even if Toyota  
were to rely on a large number of suppliers, first-tier  
suppliers with whom Toyota directly transacts may in  
turn rely on a single second-tier supplier or limited  
second-tier suppliers. Toyota’s ability to continue to  
obtain supplies from its suppliers in a timely and cost-  
effective manner is subject to a number of factors,  
some of which are not within Toyota’s control. These  
factors include the ability of Toyota’s suppliers to  
provide a continued source of supply, and Toyota’s  
ability to effectively compete and obtain competitive  
prices from suppliers. A loss of any single or limited  
source supplier or inability to obtain supplies from  
suppliers in a timely and cost-effective manner could  
lead to increased costs or delays or suspensions in  
The worldwide financial services industry is highly  
competitive. Increased competition in automobile  
financing may lead to decreased margins. A decline in  
Toyota’s vehicle unit sales, an increase in residual  
value risk due to lower used vehicle price, an increase  
in the ratio of credit losses and increased funding  
costs are factors which may impact Toyota’s financial  
services operations. If Toyota is unable to adequately  
respond to the changes and competition in automo-  
bile financing, Toyota’s financial services operations  
may adversely affect its financial condition and results  
of operations.  
Toyota’s success is significantly impacted by its  
ability to maintain and develop its brand image.  
In the highly competitive automotive industry, it is criti-  
cal to maintain and develop a brand image. In order to  
maintain and develop a brand image, it is necessary to  
further increase customers’ confidence by providing  
safe, high-quality products that meet customer prefer-  
ences and demand. If Toyota is unable to effectively  
maintain and develop its brand image as a result of its  
inability to provide safe, high-quality products or as a  
result of the failure to promptly implement safety  
Toyota’s operations and vehicles rely on various  
digital and information technologies.  
Toyota depends on various information technology  
networks and systems, some of which are managed  
by third parties, to process, transmit and store elec-  
tronic information, including sensitive data, and to  
manage or support a variety of business processes  
and activities, including manufacturing, research and  
development, supply chain management, sales and  
accounting. In addition, Toyota’s vehicles may rely on  
N Financial Market and Economic Risks  
Toyota’s operations are subject to currency and  
interest rate fluctuations.  
measures such as recalls when necessary, vehicle unit  
sales and/or sale prices may decrease, and as a result  
revenues and profits may not increase as expected or  
Toyota is sensitive to fluctuations in foreign currency  
exchange rates and is principally exposed to fluctua-  
tions in the value of the Japanese yen, the U.S. dollar  
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Financial Section  
Investor Information  
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Risk Factors [3 of 3]  
Risk Factors  
and the euro and, to a lesser extent, the Australian  
dollar, the Russian ruble, the Canadian dollar and the  
British pound. Toyota’s consolidated financial state-  
ments, which are presented in Japanese yen, are  
affected by foreign currency exchange fluctuations  
through translation risk, and changes in foreign  
currency exchange rates may also affect the price of  
products sold and materials purchased by Toyota in  
foreign currencies through transaction risk. In particu-  
lar, strengthening of the Japanese yen against the U.S.  
dollar can have an adverse effect on Toyota’s operat-  
ing results.  
metals, non-ferrous alloys including aluminum, and  
plastic parts, may lead to higher production costs for  
parts and components. This could, in turn, negatively  
impact Toyota’s future profitability because Toyota may  
not be able to pass all those costs on to its customers  
or require its suppliers to absorb such costs.  
such as Toyota are required to implement safety  
measures such as recalls for vehicles that do not or  
may not comply with the safety standards of laws and  
governmental regulations. In addition, Toyota may, in  
order to reassure its customers of the safety of  
Toyota’s vehicles, decide to voluntarily implement  
recalls or other safety measures even if the vehicle  
complies with the safety standards of relevant laws  
and governmental regulations. Many governments  
also impose tariffs and other trade barriers, taxes and  
levies, or enact price or exchange controls. Toyota has  
incurred, and expects to incur in the future, significant  
costs in complying with these regulations. If Toyota  
launches products that result in safety measures such  
as recalls, Toyota may incur various costs including  
significant costs for free repairs. Furthermore, new  
legislation or changes in existing legislation may also  
subject Toyota to additional expenses in the future. If  
Toyota incurs significant costs related to implementing  
safety measures or meeting laws and governmental  
regulations, Toyota’s financial condition and results of  
operations may be adversely affected.  
legal proceedings brought by its shareholders and  
governmental proceedings and investigations. Toyota  
is in fact currently subject to a number of pending legal  
proceedings and government investigations. A nega-  
tive outcome in one or more of these pending legal  
proceedings could adversely affect Toyota’s financial  
condition and results of operations.  
The downturn in the financial markets could  
adversely affect Toyota’s ability to raise capital.  
Should the world economy suddenly deteriorate, a  
number of financial institutions and investors will face  
difficulties in providing capital to the financial markets at  
levels corresponding to their own financial capacity,  
and, as a result, there is a risk that companies may not  
be able to raise capital under terms that they would  
expect to receive with their creditworthiness. If Toyota is  
unable to raise the necessary capital under appropriate  
conditions on a timely basis, Toyota’s financial condition  
and results of operations may be adversely affected.  
Toyota may be adversely affected by natural  
calamities, political and economic instability, fuel  
shortages or interruptions in social infrastructure,  
wars, terrorism and labor strikes.  
Toyota believes that its use of certain derivative finan-  
cial instruments including foreign exchange forward  
contracts and interest rate swaps and increased local-  
ized production of its products have reduced, but not  
eliminated, the effects of interest rate and foreign  
currency exchange rate fluctuations. Nonetheless, a  
negative impact resulting from fluctuations in foreign  
currency exchange rates and changes in interest rates  
may adversely affect Toyota’s financial condition and  
results of operations  
Toyota is subject to various risks associated with  
conducting business worldwide. These risks include  
natural calamities; political and economic instability;  
fuel shortages; interruption in social infrastructure  
including energy supply, transportation systems, gas,  
water, or communication systems resulting from natu-  
ral hazards or technological hazards; wars; terrorism;  
labor strikes and work stoppages. Should the major  
markets in which Toyota purchases materials, parts  
and components and supplies for the manufacture of  
Toyota products or in which Toyota’s products are  
produced, distributed or sold be affected by any of  
these events, it may result in disruptions and delays in  
the operations of Toyota’s business. Should significant  
or prolonged disruptions or delays related to Toyota’s  
business operations occur, it may adversely affect  
Toyota’s financial condition and results of operations.  
N Political, Regulatory, Legal and Other Risks  
The automotive industry is subject to various  
governmental regulations.  
High prices of raw materials and strong pressure  
on Toyota’s suppliers could negatively impact  
Toyota’s profitability.  
Toyota may become subject to various legal  
proceedings.  
The worldwide automotive industry is subject to vari-  
ous laws and governmental regulations including  
those related to vehicle safety and environmental  
matters such as emission levels, fuel economy, noise  
and pollution. In particular, automotive manufacturers  
As an automotive manufacturer, Toyota may become  
subject to legal proceedings in respect of various  
issues, including product liability and infringement of  
intellectual property. Toyota may also be subject to  
Increases in prices for raw materials that Toyota and  
Toyota’s suppliers use in manufacturing their products  
or parts and components such as steel, precious  
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Selected Financial Summary (U.S. GAAP) [1 of 2]  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Consolidated Financial Statements  
Selected Financial Summary (U.S. GAAP)  
Toyota Motor Corporation  
Fiscal years ended March 31  
Yen in millions  
2007  
2
005  
2006  
2008  
2009  
For the Year:  
Net Revenues:  
Sales of Products  
Financing Operations  
Total  
17,790,862  
760,664  
18,551,526  
20,059,493  
977,416  
21,036,909  
22,670,097  
1,277,994  
23,948,091  
24,820,510  
1,468,730  
26,289,240  
19,173,720  
1,355,850  
20,529,570  
Costs and Expenses:  
Cost of Products Sold  
Cost of Financing Operations  
Selling, General and Administrative  
Total  
14,500,282  
369,844  
2,009,213  
16,879,339  
1,672,187  
9.0%  
16,335,312  
609,632  
2,213,623  
19,158,567  
1,878,342  
8.9%  
18,356,255  
872,138  
2,481,015  
21,709,408  
2,238,683  
9.3%  
20,452,338  
1,068,015  
2,498,512  
24,018,865  
2,270,375  
8.6%  
17,468,416  
987,384  
2,534,781  
20,990,581  
(461,011)  
-2.2%  
Operating Income (Loss)  
%
of Net Revenues  
Income (Loss) before Income Taxes and Equity in Earnings of Affiliated Companies  
Provision for Income Taxes  
1,754,637  
657,910  
2,087,360  
795,153  
2,382,516  
898,312  
2,437,222  
911,495  
(560,381)  
(56,442)  
Net Income (Loss) Attributable to Toyota Motor Corporation  
ROE  
1,171,260  
13.6%  
1,372,180  
14.0%  
1,644,032  
14.7%  
1,717,879  
14.5%  
(436,937)  
-4.0%  
Net Cash Provided by Operating Activities  
Net Cash Used in Investing Activities  
Net Cash Provided by (Used in) Financing Activities  
R&D Expenses  
2,370,940  
(3,061,196)  
419,384  
2,515,480  
(3,375,500)  
876,911  
3,238,173  
(3,814,378)  
881,768  
2,981,624  
(3,874,886)  
706,189  
1,476,905  
(1,230,220)  
698,841  
755,147  
812,648  
890,782  
958,882  
904,075  
Capital Expenditures for Property, Plant and Equipment*  
Depreciation  
1,068,287  
997,713  
1,523,459  
1,211,178  
1,425,814  
1,382,594  
1,480,570  
1,491,135  
1,364,582  
1,495,170  
At Year-End:  
Toyota Motor Corporation Shareholders’ Equity  
Total Assets  
Long-Term Debt  
Cash and Cash Equivalents  
Ratio of Toyota Motor Corporation Shareholders’ Equity  
9,044,950  
24,335,011  
5,014,925  
1,483,753  
37.2%  
10,560,449  
28,731,595  
5,640,490  
1,569,387  
36.8%  
11,836,092  
32,574,779  
6,263,585  
1,900,379  
11,869,527  
32,458,320  
5,981,931  
1,628,547  
36.6%  
10,061,207  
29,062,037  
6,301,469  
2,444,280  
34.6%  
36.3%  
Yen  
2
005  
2006  
2007  
2008  
2009  
Per Share Data:  
Net Income (Loss) Attributable to Toyota Motor Corporation (Basic)  
Annual Cash Dividends  
355.35  
65  
421.76  
90  
512.09  
120  
540.65  
140  
(139.13)  
100  
Toyota Motor Corporation Shareholders’ Equity  
Stock Information (March 31):  
Stock Price  
2,767.67  
3,257.63  
3,701.17  
3,768.97  
3,208.41  
3,990  
14,403,890  
3,609,997,492  
6,430  
23,212,284  
3,609,997,492  
7,550  
27,255,481  
3,609,997,492  
4,970  
17,136,548  
3,447,997,492  
3,120  
10,757,752  
3,447,997,492  
Market Capitalization (Yen in millions)  
Number of Shares Issued (shares)  
*
Excluding vehicles and equipment of operating leases  
ANNUAL REPORT 2014  
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President’s Message  
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Financial Section  
Investor Information  
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Selected Financial Summary (U.S. GAAP) [2 of 2]  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Consolidated Financial Statements  
Selected Financial Summary (U.S. GAAP)  
Toyota Motor Corporation  
Fiscal years ended March 31  
Yen in millions  
% change  
2010  
2011  
2012  
2013  
2014  
2014 vs. 2013  
For the Year:  
Net Revenues:  
Sales of Products  
Financing Operations  
Total  
17,724,729  
1,226,244  
18,950,973  
17,820,520  
1,173,168  
18,993,688  
17,511,916  
1,071,737  
18,583,653  
20,914,150  
1,150,042  
22,064,192  
24,312,644  
1,379,267  
25,691,911  
+16.2  
+19.9  
+16.4  
Costs and Expenses:  
Cost of Products Sold  
Cost of Financing Operations  
Selling, General and Administrative  
Total  
15,971,496  
712,301  
2,119,660  
18,803,457  
147,516  
0.8%  
15,985,783  
629,543  
1,910,083  
18,525,409  
468,279  
2.5%  
15,795,918  
592,646  
1,839,462  
18,228,026  
355,627  
1.9%  
18,010,569  
630,426  
2,102,309  
20,743,304  
1,320,888  
6.0%  
19,988,245  
812,894  
2,598,660  
23,399,799  
2,292,112  
8.9%  
+11.0  
+28.9  
+23.6  
+12.8  
+73.5  
Operating Income (Loss)  
%
of Net Revenues  
Income (Loss) before Income Taxes and Equity in Earnings of Affiliated Companies  
Provision for Income Taxes  
Net Income (Loss) Attributable to Toyota Motor Corporation  
ROE  
291,468  
92,664  
209,456  
2.1%  
563,290  
312,821  
408,183  
3.9%  
432,873  
262,272  
283,559  
2.7%  
1,403,649  
551,686  
962,163  
8.5%  
2,441,080  
767,808  
1,823,119  
13.7%  
+73.9  
+39.2  
+89.5  
Net Cash Provided by Operating Activities  
Net Cash Used in Investing Activities  
Net Cash Provided by (Used in) Financing Activities  
R&D Expenses  
Capital Expenditures for Property, Plant and Equipment*  
Depreciation  
2,558,530  
(2,850,184)  
(277,982)  
725,345  
604,536  
1,414,569  
2,024,009  
(2,116,344)  
434,327  
730,340  
629,326  
1,175,573  
1,452,435  
(1,442,658)  
(355,347)  
779,806  
723,537  
1,067,830  
2,451,316  
(3,027,312)  
477,242  
807,454  
854,561  
1,105,109  
3,646,035  
(4,336,248)  
919,480  
910,517  
970,021  
1,250,853  
+48.7  
+92.7  
+12.8  
+13.5  
+13.2  
At Year-End:  
Toyota Motor Corporation Shareholders’ Equity  
Total Assets  
Long-Term Debt  
Cash and Cash Equivalents  
Ratio of Toyota Motor Corporation Shareholders’ Equity  
10,359,723  
30,349,287  
7,015,409  
1,865,746  
34.1%  
10,332,371  
29,818,166  
6,449,220  
2,080,709  
34.7%  
10,550,261  
30,650,965  
6,042,277  
1,679,200  
12,148,035  
35,483,317  
7,337,824  
1,718,297  
34.2%  
14,469,148  
41,437,473  
8,546,910  
2,041,170  
34.9%  
+19.1  
+16.8  
+16.5  
+18.8  
% change  
34.4%  
Yen  
2010  
2011  
2012  
2013  
2014  
2014 vs. 2013  
Per Share Data:  
Net Income (Loss) Attributable to Toyota Motor Corporation (Basic)  
Annual Cash Dividends  
Toyota Motor Corporation Shareholders’ Equity  
Stock Information (March 31):  
Stock Price  
66.79  
45  
3,303.49  
130.17  
50  
3,295.08  
90.21  
50  
3,331.51  
303.82  
90  
3,835.30  
575.30  
165  
4,564.74  
+89.4  
+83.3  
+19.0  
3,745  
12,912,751  
3,447,997,492  
3,350  
11,550,792  
3,447,997,492  
3,570  
12,309,351  
3,447,997,492  
4,860  
16,757,268  
3,447,997,492  
5,826  
20,088,033  
3,447,997,492  
+19.9  
+19.9  
Market Capitalization (Yen in millions)  
Number of Shares Issued (shares)  
*
Excluding vehicles and equipment of operating leases  
ANNUAL REPORT 2014  
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Contents  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
Next  
Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Consolidated Financial Statements  
Consolidated Segment Information  
Toyota Motor Corporation  
Fiscal years ended March 31  
Yen in millions  
% change  
2009  
2010  
2011  
2012  
2013  
2014  
2014 vs. 2013  
Business Segment:  
Net Revenues:  
Automotive  
18,564,723  
1,377,548  
1,184,947  
(597,648)  
17,197,428  
1,245,407  
947,615  
(439,477)  
18,950,973  
17,337,320  
1,192,205  
972,252  
(508,089)  
18,993,688  
16,994,546  
1,100,324  
1,048,915  
(560,132)  
20,419,100  
1,170,670  
1,066,461  
(592,039)  
23,781,404  
1,421,047  
1,151,280  
(661,820)  
25,691,911  
+16.5  
+21.4  
+8.0  
Financial Services  
All Other  
Intersegment Elimination  
Consolidated  
Operating Income (Loss):  
Automotive  
20,529,570  
18,583,653  
22,064,192  
+16.4  
(394,876)  
(71,947)  
9,913  
(4,101)  
(461,011)  
(86,370)  
246,927  
(8,860)  
(4,181)  
147,516  
85,973  
358,280  
35,242  
(11,216)  
468,279  
21,683  
306,438  
42,062  
(14,556)  
355,627  
944,704  
315,820  
53,616  
6,748  
1,320,888  
1,938,778  
294,891  
64,270  
(5,827)  
2,292,112  
+105.2  
–6.6  
+19.9  
Financial Services  
All Other  
Intersegment Elimination  
Consolidated  
Geographic Information:  
Net Revenues:  
Japan  
+73.5  
12,186,737  
6,222,914  
3,013,128  
2,719,329  
1,882,900  
(5,495,438)  
20,529,570  
11,220,303  
5,670,526  
2,147,049  
2,655,327  
1,673,861  
(4,416,093)  
18,950,973  
10,986,246  
5,429,136  
1,981,497  
3,374,534  
1,809,116  
(4,586,841)  
18,993,688  
11,167,319  
4,751,886  
1,993,946  
3,334,274  
1,760,175  
(4,423,947)  
18,583,653  
12,821,018  
6,284,425  
2,083,113  
4,385,476  
2,094,265  
(5,604,105)  
22,064,192  
14,297,470  
8,117,099  
2,724,959  
4,877,672  
2,336,641  
(6,661,930)  
25,691,911  
+11.5  
+29.2  
+30.8  
+11.2  
+11.6  
North America  
Europe  
Asia  
Other  
Intersegment Elimination  
Consolidated  
Operating Income (Loss):  
Japan  
+16.4  
(237,531)  
(390,192)  
(143,233)  
176,060  
87,648  
(225,242)  
85,490  
(32,955)  
203,527  
115,574  
1,122  
(362,396)  
339,503  
13,148  
312,977  
160,129  
4,918  
(207,040)  
186,409  
17,796  
256,790  
108,814  
(7,142)  
576,335  
221,925  
26,462  
376,055  
133,744  
(13,633)  
1,320,888  
1,510,165  
326,052  
58,228  
395,737  
42,568  
+162.0  
+46.9  
+120.0  
+5.2  
–68.2  
North America  
Europe  
Asia  
Other  
Intersegment Elimination  
Consolidated  
46,237  
(461,011)  
(40,638)  
2,292,112  
147,516  
468,279  
355,627  
+73.5  
ANNUAL REPORT 2014  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
Next  
Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Consolidated Financial Statements  
Consolidated Quarterly Financial Summary  
Toyota Motor Corporation  
Fiscal years ended March 31  
Yen in billions  
2
013  
2014  
First Quarter  
Second Quarter  
5,406.7  
18.2%  
Third Quarter  
5,318.7  
9.3%  
Fourth Quarter  
First Quarter  
6,255.3  
13.7%  
663.3  
Second Quarter  
6,282.1  
16.2%  
592.0  
Third Quarter  
6,585.0  
23.8%  
600.5  
Fourth Quarter  
6,569.3  
12.5%  
436.1  
Net Revenues  
Change  
Operating Income  
Change  
5,501.5  
59.9%  
353.1  
5,837.0  
2.4%  
502.3  
%
340.6  
124.7  
%
—%  
6.4%  
415.2  
351.8%  
6.3%  
379.3  
–16.7%  
2.3%  
131.2  
110.6%  
8.6%  
477.8  
87.9%  
10.6%  
724.1  
73.8%  
9.4%  
619.3  
381.6%  
9.1%  
–13.2%  
6.6%  
Operating Income Margin  
Income before Income Taxes and Equity in Earnings of Affiliated Companies  
678.9  
418.5  
%
Change  
Net Income Attributable to Toyota Motor Corporation  
Change  
—%  
290.3  
24,929.9%  
379.4%  
257.9  
220.7%  
–33.9%  
99.9  
23.4%  
102.8%  
313.9  
159.4%  
74.4%  
562.1  
93.6%  
63.3%  
438.4  
70.0%  
417.5%  
525.4  
425.9%  
–12.4%  
297.0  
–5.4%  
%
Business Segment:  
Net Revenues:  
Automotive  
5,120.1  
274.4  
243.2  
5,008.7  
272.0  
252.6  
4,889.2  
301.3  
262.0  
5,401.0  
322.8  
308.4  
5,818.0  
339.8  
234.4  
5,815.2  
347.7  
273.5  
6,096.5  
364.9  
278.4  
6,051.5  
368.5  
364.8  
Financial Services  
All Other  
Intersegment Elimination  
Consolidated  
Operating Income:  
Automotive  
(136.2)  
5,501.5  
(126.6)  
5,406.7  
(133.8)  
5,318.7  
(195.2)  
5,837.0  
(137.0)  
6,255.3  
(154.4)  
6,282.1  
(154.8)  
6,585.0  
(215.4)  
6,569.3  
258.6  
86.7  
9.3  
(1.6)  
353.1  
239.3  
87.7  
13.1  
0.3  
43.7  
69.0  
15.4  
(3.4)  
124.7  
402.9  
72.2  
15.7  
11.4  
502.3  
608.4  
51.2  
7.1  
(3.5)  
663.3  
499.5  
82.0  
13.1  
(2.6)  
592.0  
515.5  
67.3  
20.6  
(3.0)  
600.5  
315.1  
94.2  
23.2  
3.3  
Financial Services  
All Other  
Intersegment Elimination  
Consolidated  
Geographic Information:  
Net Revenues:  
Japan  
340.6  
436.1  
3,242.2  
1,592.8  
512.0  
3,163.9  
1,450.9  
497.5  
2,976.2  
1,525.0  
508.3  
3,438.5  
1,715.6  
565.1  
3,456.2  
2,105.1  
595.9  
3,487.5  
1,962.8  
707.0  
3,544.0  
2,136.8  
726.2  
3,809.6  
1,912.2  
695.6  
North America  
Europe  
Asia  
Other  
1,073.6  
483.4  
1,088.2  
500.8  
1,112.5  
530.3  
1,110.9  
579.5  
1,218.0  
609.0  
1,181.8  
583.1  
1,252.6  
603.4  
1,225.1  
540.9  
Intersegment Elimination  
Consolidated  
Operating Income (Loss):  
Japan  
(1,402.7)  
5,501.5  
(1,294.8)  
5,406.7  
(1,333.8)  
5,318.7  
(1,572.7)  
5,837.0  
(1,729.1)  
6,255.3  
(1,640.2)  
6,282.1  
(1,678.2)  
6,585.0  
(1,614.3)  
6,569.3  
107.1  
117.6  
3.4  
101.5  
27.1  
143.7  
64.9  
8.6  
92.9  
31.5  
(1.2)  
340.6  
15.6  
(17.1)  
9.2  
91.7  
32.3  
(7.1)  
309.8  
56.4  
5.1  
89.7  
42.6  
(1.4)  
502.3  
456.0  
82.6  
5.2  
104.1  
42.5  
373.9  
79.6  
20.1  
91.4  
33.6  
(6.7)  
592.0  
331.3  
112.5  
17.7  
110.0  
32.2  
348.7  
51.2  
15.1  
90.0  
(65.7)  
(3.1)  
North America  
Europe  
Asia  
Other  
Intersegment Elimination  
Consolidated  
(3.7)  
353.1  
(27.3)  
663.3  
(3.4)  
600.5  
124.7  
436.1  
ANNUAL REPORT 2014  
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Consolidated Performance  
Highlights  
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President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations [1 of 14]  
Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
All financial information discussed in this section is derived from Toyota’s consolidated  
financial statements that appear elsewhere in this annual report. The financial statements  
have been prepared in conformity with generally accepted accounting principles in the  
United States of America.  
Toyota’s vehicles compared with those offered by  
other manufacturers. The timely introduction of new  
or redesigned vehicles is also an important factor in  
satisfying customer needs. Toyota’s ability to satisfy  
changing customer preferences can affect its reve-  
nues and earnings significantly.  
Consolidated Vehicle Sales  
(
1
Thousands of units)  
0,000  
8
6
4
2
,000  
,000  
,000  
,000  
0
The profitability of Toyota’s automotive operations  
is affected by many factors. These factors include:  
  ꢀ vehicle unit sales volumes,  
M Overview  
The business segments of Toyota include automo-  
tive operations, financial services operations and all  
other operations. Automotive operations are  
political and general economic conditions; introduc-  
tion of new vehicles and technologies; and costs  
incurred by customers to purchase or operate vehi-  
cles. These factors can cause consumer demand to  
vary substantially in different geographic markets  
and for different types of automobiles.  
  ꢀ the mix of vehicle models and options sold,  
  ꢀ the level of parts and service sales,  
  ꢀ the levels of price discounts and other sales  
incentives and marketing costs,  
FY ’10  
’11  
’12  
’13  
’14  
Toyota’s most significant business segment,  
accounting for 90% of Toyota’s total revenues  
before the elimination of intersegment revenues for  
fiscal 2014. Toyota’s primary markets based on  
vehicle unit sales for fiscal 2014 were: Japan (26%),  
North America (28%), Europe (9%) and Asia (18 %).  
During fiscal 2014 and 2013, Toyota’s consolidat-  
ed vehicle unit sales in Japan increased as com-  
pared with each prior fiscal year, primarily as a result  
of the active introduction of new products and the  
efforts of dealers nationwide. For fiscal 2014, Toyota  
and Lexus brands’ market share excluding mini-  
vehicles was 46.7%, and market share (including  
Daihatsu and Hino brands) including mini-vehicles  
was 42.2%, each remaining at a high level continu-  
ing from the prior fiscal year. Overseas consolidated  
vehicle unit sales increased during fiscal 2013 and  
2014. During fiscal 2013, total overseas vehicle unit  
sales increased in every region. During fiscal 2014,  
total overseas vehicle unit sales increased as a  
whole, due to increased sales in North America,  
Europe and other regions.  
  ꢀ the cost of customer warranty claims and other  
customer satisfaction actions,  
During fiscal 2014, automotive markets pro-  
gressed in a steady manner, especially in the U.S.,  
although some markets in emerging countries have  
slowed down. Efforts toward building a low-carbon  
society and improvements in safety, such as the  
technical development of eco-cars and automated-  
driving, were promoted worldwide.  
  ꢀ the cost of research and development and  
other fixed costs,  
  ꢀ the prices of raw materials,  
Automotive Market Environment  
  ꢀ the ability to control costs,  
The worldwide automotive market is highly competi-  
tive and volatile. The demand for automobiles is  
affected by a number of factors including social,  
  ꢀ the efficient use of production capacity,  
  ꢀ the adverse effect on production due to the  
reliance on various suppliers for the provision of  
supplies,  
The following table sets forth Toyota’s consolidated vehicle unit sales by geographic market based on loca-  
tion of customers for the past three fiscal years.  
  ꢀ the adverse effect on market, sales and pro-  
ductions of natural calamities and interruptions  
of social infrastructure, and  
Thousands of units  
Years Ended March 31,  
  ꢀ changes in the value of the Japanese yen and  
other currencies in which Toyota conducts  
business.  
2
012  
2013  
2,279  
2,469  
799  
2014  
2,365  
2,529  
844  
Japan  
North America  
Europe  
2,071  
1,872  
798  
Toyota’s share of total vehicle unit sales in each  
market is influenced by the quality, safety, reliability,  
price, design, performance, economy and utility of  
Changes in laws, regulations, policies and other  
governmental actions can also materially impact the  
Asia  
Other*  
Overseas total  
Total  
1,327  
1,284  
5,281  
7,352  
1,684  
1,640  
6,592  
8,871  
1,609  
1,769  
6,751  
9,116  
*
“Other” consists of Central and South America, Oceania, Africa and the Middle East, etc.  
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Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
profitability of Toyota’s automotive operations.  
These laws, regulations and policies include those  
attributed to environmental matters, vehicle safety,  
fuel economy and emissions that can add signifi-  
cantly to the cost of vehicles. The European Union  
has enforced a directive on end-of-life vehicles. See  
slow-to-return accelerator pedals. Also in January  
2010, Toyota recalled in Europe, China and other  
regions certain models of Toyota vehicles related to  
sticking accelerator pedals. In February 2010,  
Toyota announced a worldwide recall related to the  
software program that controls the antilock braking  
system in certain vehicle models including the Prius.  
The recalls and other safety measures described  
above have led to a number of claims and lawsuits  
against Toyota. For a more detailed description of  
these claims and lawsuits, see “Information on the  
Company — Business Overview — Legal Proceedings”  
and note 23 to the consolidated financial state-  
ments in Toyota’s annual report on Form 20-F.  
The worldwide automotive industry is in a period  
of global competition which may continue for the  
foreseeable future, and in general the competitive  
environment in which Toyota operates is likely to  
intensify. Toyota believes it has the resources, strat-  
egies and technologies in place to compete effec-  
tively in the industry as an independent company for  
the foreseeable future.  
and dealers. Toyota believes that its ability to pro-  
vide financing to its customers is an important value  
added service. Therefore, Toyota has expanded its  
network of finance subsidiaries in order to offer  
financial services in many countries.  
Toyota’s competitors for retail financing and retail  
leasing include commercial banks, credit unions  
and other finance companies. Meanwhile, commer-  
cial banks and other captive automobile finance  
companies also compete against Toyota’s whole-  
sale financing activities.  
Legislation Regarding End-of-Life Vehicles”,  
Information on the Company — Business Overview  
Governmental Regulation, Environmental and  
Safety Standards” and note 23 to the consolidated  
financial statements in Toyota’s annual report on  
Form 20-F for a more detailed discussion of these  
laws, regulations and policies.  
Toyota’s total finance receivables increased dur-  
ing fiscal 2014 mainly due to the favorable impact of  
fluctuations in foreign currency translation rates and  
an increase in retail receivables.  
Many governments also impose local content  
requirements, impose tariffs and other trade barri-  
ers, and enact price or exchange controls that can  
limit an automaker’s operations and can make the  
repatriation of profits unpredictable. Changes in  
these laws, regulations, policies and other govern-  
mental actions may affect the production, licensing,  
distribution or sale of Toyota’s products, cost of  
products or applicable tax rates. From time-to-time  
when potential safety problems arise, Toyota issues  
vehicle recalls and takes other safety measures  
including safety campaigns relating to its vehicles. In  
November 2009, Toyota announced a safety cam-  
paign in North America for certain models of Toyota  
and Lexus vehicles related to floor mat entrapment  
of accelerator pedals, and later expanded it to  
include additional models. In January 2010, Toyota  
announced a recall in North America for certain  
models of Toyota vehicles related to sticking and  
Total Assets by Financial Services Operations  
(
¥ Billion)  
2
1
1
0,000  
5,000  
0,000  
Financial Services Operations  
5,000  
The competition in the worldwide automobile finan-  
cial services industry is intensifying. As competition  
increases, margins on financing transactions may  
decrease and market share may also decline as  
customers obtain financing for Toyota vehicles from  
alternative sources.  
0
FY ’10  
’11  
’12  
’13  
’14  
Toyota’s financial services operations mainly  
include loans and leasing programs for customers  
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Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
The following table provides information regarding Toyota’s finance receivables and operating leases in the  
past two fiscal years.  
the end of the lease term. See discussion in “Critical  
Accounting Estimates — Investment in Operating  
Leases” and note 2 to the consolidated financial  
statements in Toyota’s annual report on Form 20-F.  
Toyota enters into interest rate swap agreements  
and cross currency interest rate swap agreements  
to convert its fixed-rate debt to variable-rate func-  
tional currency debt. A portion of the derivative  
instruments are entered into to hedge interest rate  
risk from an economic perspective and are not des-  
ignated as a hedge of specific assets or liabilities on  
Toyota’s consolidated balance sheet and according-  
ly, unrealized gains or losses related to derivatives  
that are not designated as a hedge are recognized  
currently in operations. See discussion in “Critical  
Accounting Estimates — Derivatives and Other  
Contracts at Fair Value” and “Quantitative and  
Qualitative Disclosures about Market Risk” and notes  
card receivables as of March 31, 2014 increased by  
¥42.8 billion from March 31, 2013 to ¥380.9 billion.  
Yen in millions  
March 31,  
Other Business Operations  
2013  
2014  
Toyota’s other business operations consist of hous-  
ing (including the manufacture and sale of prefabri-  
cated homes), information technology related  
businesses (including information technology and  
telecommunications, intelligent transport systems  
and GAZOO) and other businesses.  
Finance Receivables  
Retail  
Finance leases  
9,047,782  
1,029,887  
2,615,728  
2,693,397  
135,398  
10,523,364  
1,071,179  
2,875,650  
14,470,193  
161,956  
Wholesale and other dealer loans  
1
Deferred origination costs  
Unearned income  
(628,340)  
(754,539)  
Toyota does not expect its other business opera-  
tions to materially contribute to Toyota’s consolidat-  
ed results of operations.  
Allowance for credit losses  
Retail  
(83,858)  
(28,928)  
(26,243)  
(89,439)  
(30,585)  
(26,358)  
Finance leases  
Wholesale and other dealer loans  
(
139,029)  
(146,382)  
13,731,228  
(5,628,934)  
8,102,294  
Currency Fluctuations  
Total finance receivables, net  
Less—Current portion  
Noncurrent finance receivables, net  
Operating Leases  
12,061,426  
(5,117,660)  
6,943,766  
Toyota is affected by fluctuations in foreign currency  
exchange rates. Toyota is exposed to fluctuations in  
the value of the Japanese yen against the U.S. dol-  
lar and the euro and, to a lesser extent, the  
Vehicles  
Equipment  
Less—Deferred income and other  
2,999,294  
104,351  
(65,634)  
3,674,969  
129,029  
(94,438)  
3,709,560  
(808,764)  
(7,220)  
2
0 and 26 to the consolidated financial statements  
in Toyota’s annual report on Form 20-F.  
Australian dollar, the Russian ruble, the Canadian  
dollar, the British pound, and others. Toyota’s con-  
solidated financial statements, which are presented  
in Japanese yen, are affected by foreign currency  
exchange fluctuations through both translation risk  
and transaction risk.  
The fluctuations in funding costs can affect the  
profitability of Toyota’s financial services operations.  
Funding costs are affected by a number of factors,  
some of which are not in Toyota’s control. These  
factors include general economic conditions, pre-  
vailing interest rates and Toyota’s financial strength.  
Funding costs decreased during fiscal 2013 and  
2014, mainly as a result of lower interest rates.  
Toyota launched its credit card business in Japan  
in April 2001. As of March 31, 2014, Toyota had  
12.7 million cardholders, an increase of 0.9 million  
cardholders compared with March 31, 2013. Credit  
3
,038,011  
(749,238)  
(8,020)  
Less—Accumulated depreciation  
Less—Allowance for credit losses  
Vehicles and equipment on operating leases, net  
2,280,753  
2,893,576  
Toyota’s finance receivables are subject to col-  
lectability risks. These risks include consumer and  
dealer insolvencies and insufficient collateral values  
consolidated financial statements in Toyota’s annual  
report on Form 20-F.  
Translation risk is the risk that Toyota’s consoli-  
dated financial statements for a particular period or  
for a particular date will be affected by changes in  
the prevailing exchange rates of the currencies in  
those countries in which Toyota does business  
compared with the Japanese yen. Even though the  
fluctuations of currency exchange rates to the  
Toyota continues to originate leases to finance  
new Toyota vehicles. These leasing activities are  
subject to residual value risk. Residual value losses  
could be incurred when the lessee of a vehicle does  
not exercise the option to purchase the vehicle at  
(
less costs to sell) to realize the full carrying values  
of these receivables. See discussion in “Critical  
Accounting Estimates — Allowance for Doubtful  
Accounts and Credit Losses” and note 10 to the  
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Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Japanese yen can be substantial, and, therefore,  
significantly impact comparisons with prior periods  
and among the various geographic markets, the  
translation risk is a reporting consideration and does  
not reflect Toyota’s underlying results of operations.  
Toyota does not hedge against translation risk.  
Transaction risk is the risk that the currency struc-  
ture of Toyota’s costs and liabilities will deviate from  
the currency structure of sales proceeds and  
assets. Transaction risk relates primarily to sales  
proceeds from Toyota’s non-domestic operations  
from vehicles produced in Japan.  
but not eliminated, the effects of foreign currency  
exchange rate fluctuations, which in some years  
can be significant. See notes 20 and 26 to the con-  
solidated financial statements in Toyota’s annual  
report on Form 20-F for additional information.  
Generally, a weakening of the Japanese yen  
against other currencies has a positive effect on  
Toyota’s revenues, operating income and net  
income attributable to Toyota Motor Corporation.  
A strengthening of the Japanese yen against other  
currencies has the opposite effect. In fiscal 2014,  
the Japanese yen was on average and at the end of  
the fiscal year weaker against the U.S. dollar and  
the euro in comparison to fiscal 2013. See further  
discussion in “Quantitative and Qualitative  
statements and do not conform with U.S. GAAP.  
Furthermore, Toyota does not believe that these  
measures are a substitute for U.S. GAAP measures.  
However, Toyota believes that such results excluding  
the impact of currency fluctuations year-on-year pro-  
vide additional useful information to investors  
regarding the operating performance on a local cur-  
rency basis.  
Management allocates resources to, and assesses  
the performance of, its automotive operations as a  
single business segment on a worldwide basis.  
Toyota does not manage any subset of its automo-  
tive operations, such as domestic or overseas oper-  
ations or parts, as separate management units.  
The management of the automotive operations is  
organized by function, with a manager having over-  
sight responsibility for each function within the seg-  
ment. Management assesses financial and  
Segmentation  
Toyota’s most significant business segment is its  
automotive operations. Toyota carries out its auto-  
motive operations as a global competitor in the  
worldwide automotive market.  
non-financial data such as vehicle unit sales, pro-  
duction volume, market share information, vehicle  
model plans and plant location costs to allocate  
resources within the automotive operations.  
Toyota believes that the location of its production  
facilities in different parts of the world has signifi-  
cantly reduced the level of transaction risk. As part  
of its globalization strategy, Toyota has continued to  
localize production by constructing production facili-  
ties in the major markets in which it sells its vehi-  
cles. In calendar 2012 and 2013, Toyota produced  
Disclosures about Market Risk — Market Risk  
Disclosures — Foreign Currency Exchange Rate  
Risk” in Toyota’s annual report on Form 20-F.  
During 2014, the average exchange rate of the  
Japanese yen against the U.S. dollar and the euro  
compared to the prior fiscal year fluctuated as  
described above. The operating results excluding  
the impact of currency fluctuations described in  
“Results of Operations — Fiscal 2014 Compared  
with Fiscal 2013” show results of net revenues  
obtained by applying the Japanese yen’s average  
exchange rate in the previous fiscal year to the local  
currency-denominated net revenues for fiscal 2013  
and 2014, respectively, as if the value of the  
Japanese yen had remained constant for the com-  
parable periods. Results excluding the impact of  
currency fluctuations year-on-year are not on the  
same basis as Toyota’s consolidated financial  
M Geographic Breakdown  
The following table sets forth Toyota’s net revenues in each geographic  
market based on the country of location of the parent company or the  
subsidiaries that transacted the sale with the external customer for the  
past three fiscal years.  
Revenues by Market  
FY2014  
7
5.4% and 76.3%, respectively, of its non-domestic  
sales outside Japan. In North America, 75.3% and  
3.7% of vehicles sold in calendar 2012 and 2013,  
respectively, were produced locally. In Europe,  
8.5% and 69.4% of vehicles sold in calendar 2012  
˾ Japan˾ North America˾ Europeꢀ  
˾
Asia˾ All Other Markets  
7
8
.3%  
Yen in millions  
Years Ended March 31,  
2
012  
2013  
2014  
17.4%  
33.2%  
5
Japan  
7,293,804  
4,644,348  
1,917,408  
3,116,849  
1,611,244  
7,910,456  
6,167,821  
2,003,113  
4,058,629  
1,924,173  
8,532,875  
7,938,615  
2,614,070  
4,475,382  
2,130,969  
and 2013, respectively, were produced locally.  
Localizing production enables Toyota to locally pur-  
chase many of the supplies and resources used in  
the production process, which allows for a better  
match of local currency revenues with local curren-  
cy expenses.  
North America  
Europe  
Asia  
1
0.2%  
3
0.9%  
Other*  
* “Other” consists of Central and South America, Oceania, Africa and the Middle East.  
Toyota also enters into foreign currency transac-  
tions and other hedging instruments to address  
a portion of its transaction risk. This has reduced,  
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Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Net Revenues  
automotive market conditions, Toyota’s consolidat-  
ed vehicle unit sales increased by 2.8% compared  
with the prior fiscal year to 9,116 thousand vehicles.  
M Results of Operations — Fiscal 2014 Compared with Fiscal 2013  
Toyota had net revenues for fiscal 2014 of  
25,691.9 billion, an increase of ¥3,627.7 billion, or  
Yen in millions  
¥
Years ended March 31,  
013 2014  
2014 vs. 2013 Change  
2
Amount  
Percentage (%)  
16.4%, compared with the prior fiscal year. This  
increase mainly reflected the favorable impact of  
fluctuations in foreign currency translation rates of  
Net revenues:  
Japan  
12,821,018 14,297,470  
1,476,452  
1,832,674  
641,846  
492,196  
242,376  
+11.5  
+29.2  
+30.8  
+11.2  
+11.6  
Net Revenues  
North America  
Europe  
Asia  
Other*  
6,284,425  
2,083,113  
4,385,476  
2,094,265  
8,117,099  
2,724,959  
4,877,672  
2,336,641  
¥
2,510.4 billion and changes in vehicle unit sales  
(
¥ Billion)  
3
2
2
1
1
0,000  
5,000  
0,000  
5,000  
0,000  
and sales mix of ¥300.0 billion. Excluding the  
impact of changes in the Japanese yen values used  
for translation purposes of ¥2,510.4 billion, net rev-  
enues would have been ¥23,181.4 billion during fis-  
cal 2014, a 5.1% increase compared with the prior  
fiscal year. The automotive market in calendar year  
2013 increased by 7.9% in North America and in  
fiscal 2014 increased by 5.9% in Japan compared  
with the prior year due to the market in the U.S. and  
Japan progressing in a steady manner. Under these  
Intersegment elimination/unallocated amount  
(5,604,105) (6,661,930)  
22,064,192 25,691,911  
(1,057,825)  
3,627,719  
Total  
+16.4  
Operating income:  
Japan  
North America  
Europe  
576,335  
221,925  
26,462  
1,510,165  
326,052  
58,228  
933,830  
104,127  
31,766  
19,682  
(91,176)  
(27,005)  
971,224  
2.9%  
+162.0  
+46.9  
+120.0  
+5.2  
–68.2  
5,000  
Asia  
Other*  
376,055  
133,744  
(13,633)  
1,320,888  
6.0%  
395,737  
42,568  
(40,638)  
2,292,112  
8.9%  
0
FY ’10  
’11  
’12  
’13  
’14  
Intersegment elimination/unallocated amount  
Total  
+73.5  
Operating margin  
The table below shows Toyota’s net revenues from external customers by product category and by business.  
Income before income taxes and  
equity in earnings of affiliated companies  
Yen in millions  
1,403,649  
2,441,080  
1,037,431  
+73.9  
Years ended March 31,  
013 2014  
2014 vs. 2013 Change  
Net margin from income before income taxes  
and equity in earnings of affiliated companies  
2
Amount  
Percentage (%)  
6.4%  
9.5%  
3.1%  
Vehicles  
17,446,473 20,353,340  
2,906,867  
75,004  
265,788  
107,434  
3,355,093  
43,401  
3,398,494  
229,225  
3,627,719  
+16.7  
+21.0  
+16.8  
+10.8  
+16.5  
+8.1  
+16.2  
+19.9  
+16.4  
Equity in earnings of affiliated companies  
231,519  
318,376  
86,857  
+37.5  
+89.5  
Parts and components for overseas production  
Parts and components for after service  
Other  
356,756  
1,577,690  
997,843  
431,760  
1,843,478  
1,105,277  
Net income attributable to  
Toyota Motor Corporation  
Net margin attributable to  
Toyota Motor Corporation  
962,163  
4.4%  
1,823,119  
7.1%  
860,956  
2.7%  
Total Automotive  
All Other  
Total sales of products  
Financial services  
Total  
20,378,762 23,733,855  
535,388 578,789  
20,914,150 24,312,644  
1,150,042 1,379,267  
22,064,192 25,691,911  
*
“Other” consists of Central and South America, Oceania, Africa and Middle East.  
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Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Toyota’s net revenues include net revenues from  
sales of products, consisting of net revenues from  
automotive operations and all other operations,  
which increased by 16.2% during fiscal 2014 com-  
pared with the prior fiscal year to ¥24,312.6 billion,  
and net revenues from financial services operations  
which increased by 19.9% during fiscal 2014 com-  
pared with the prior fiscal year to ¥1,379.2 billion.  
Excluding the impact of changes in the Japanese  
yen values used for translation purposes of  
products would have been ¥22,000.6 billion during  
fiscal 2014, a 5.2% increase compared with the  
prior fiscal year. The increase in net revenues from  
sales of products is mainly due to an increase in  
Toyota vehicle unit sales of 245 thousand vehicles.  
Excluding the impact of changes in the Japanese  
yen values used for translation purposes of ¥198.5  
billion, net revenues from financial services opera-  
tions would have been ¥1,180.7 billion during fiscal  
2014, a 2.7% increase compared with the prior fis-  
cal year.  
The following is a discussion of net revenues in each geographic market (before the elimination of  
intersegment revenues).  
Japan  
Thousands of units  
Years ended March 31,  
2014 vs. 2013 Change  
2
013  
2014  
Amount  
Percentage (%)  
Toyota’s consolidated vehicle unit sales*  
4,202  
4,220  
18  
+0.4  
*
including number of exported vehicle unit sales  
Yen in millions  
Years ended March 31,  
013 2014  
2014 vs. 2013 Change  
2
Amount  
Percentage (%)  
Net revenues:  
Sales of products  
Financial services  
Total  
¥
2,311.9 billion, net revenues from sales of  
12,687,092 14,179,710  
133,926 117,760  
12,821,018 14,297,470  
1,492,618  
(16,166)  
1,476,452  
+11.8  
–12.1  
+11.5  
The following table shows the number of financing contracts by geographic region at the end of fiscal 2014  
and 2013, respectively.  
Toyota’s domestic and exported vehicle unit sales  
increased by 18 thousand vehicles compared with  
the prior fiscal year due primarily to favorable mar-  
ket conditions.  
Number of financing contracts in thousands  
Years ended March 31, 2014 vs. 2013 Change  
Amount Percentage (%)  
2013  
2014  
1,813  
4,791  
879  
Japan  
1,765  
4,596  
825  
48  
195  
54  
+2.7  
+4.3  
+6.5  
North America  
North America  
Europe  
Asia  
Thousands of units  
Years ended March 31,  
2014 vs. 2013 Change  
868  
618  
8,672  
1,167  
688  
9,338  
299  
70  
666  
+34.5  
+11.3  
+7.7  
2
013  
2014  
Amount  
Percentage (%)  
Other*  
Toyota’s consolidated vehicle unit sales  
2,469  
2,529  
60  
+2.5  
Total  
*
“Other” consists of Central and South America, Oceania and Africa.  
Yen in millions  
Years ended March 31,  
2014 vs. 2013 Change  
2
013  
2014  
Amount  
Percentage (%)  
Geographically, net revenues (before the elimina-  
¥2,510.4 billion, net revenues in fiscal 2014 would  
have increased by 11.5% in Japan, 8.4% in North  
America, 6.5% in Europe and 5.9% in Other com-  
pared with the prior fiscal year, and would have  
decreased by 4.9% in Asia compared with the prior  
fiscal year.  
Net revenues:  
Sales of products  
Financial services  
Total  
tion of intersegment revenues) for fiscal 2014  
increased by 11.5% in Japan, 29.2% in North  
America, 30.8% in Europe, 11.2% in Asia, and  
5,564,183  
720,242  
6,284,425  
7,234,376  
882,723  
8,117,099  
1,670,193  
162,481  
1,832,674  
+30.0  
+22.6  
+29.2  
1
1.6% in Other compared with the prior fiscal year.  
Net revenues in North America increased due pri-  
marily to the 60 thousand vehicles increase in vehi-  
cle unit sales compared with the prior fiscal year.  
The vehicle unit sales increased due mainly to the  
market progressing in a steady manner and strong  
sales of the RAV4, IS and other new car models.  
Excluding the impact of changes in the Japanese  
yen values used for translation purposes of  
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President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations [7 of 14]  
Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Europe  
Other  
Thousands of units  
Years ended March 31, 2014 vs. 2013 Change  
Thousands of units  
Years ended March 31,  
2014 vs. 2013 Change  
2013  
2014  
Amount  
Percentage (%)  
2013  
2014  
Amount  
Percentage (%)  
Toyota’s consolidated vehicle unit sales  
799  
844  
45  
+5.6  
Toyota’s consolidated vehicle unit sales  
1,640  
1,769  
129  
+7.8  
Yen in millions  
Yen in millions  
Years ended March 31,  
2014 vs. 2013 Change  
Years ended March 31,  
2014 vs. 2013 Change  
2013  
2014  
Amount  
Percentage (%)  
2013  
2014  
Amount  
Percentage (%)  
Net revenues:  
Sales of products  
Financial services  
Total  
Net revenues:  
Sales of products  
Financial services  
Total  
2,007,207  
75,906  
2,083,113  
2,630,408  
94,551  
2,724,959  
623,201  
18,645  
641,846  
+31.0  
+24.6  
+30.8  
1,942,215  
152,050  
2,094,265  
2,162,505  
174,136  
2,336,641  
220,290  
22,086  
242,376  
+11.3  
+14.5  
+11.6  
Net revenues in Europe increased due primarily to  
the 45 thousand vehicles increase in vehicle unit  
sales compared with the prior fiscal year. The  
vehicle unit sales increased due mainly to the strong  
sales of the RAV4, Corolla and other car models.  
Net revenues in Other increased due primarily to the  
129 thousand vehicles increase in vehicle unit sales  
compared with the prior fiscal year. The vehicle unit  
sales increased due mainly to the strong sales of  
the Etios in Central and South America.  
Operating Costs and Expenses  
Asia  
Thousands of units  
Yen in millions  
Years ended March 31,  
2014 vs. 2013 Change  
Years ended March 31,  
2013 2014  
2014 vs. 2013 Change  
2013  
2014  
Amount  
Percentage (%)  
Amount  
Percentage (%)  
Toyota’s consolidated vehicle unit sales  
1,684  
1,609  
(75)  
–4.5  
Operating costs and expenses:  
Cost of products sold  
18,010,569 19,988,245  
1,977,676  
182,468  
496,351  
+11.0  
+28.9  
+23.6  
+12.8  
Yen in millions  
Cost of financing operations  
Selling, general and administrative  
Total  
630,426  
812,894  
Years ended March 31,  
2014 vs. 2013 Change  
2,102,309  
2,598,660  
2013  
2014  
Amount  
Percentage (%)  
20,743,304 23,399,799  
2,656,495  
Net revenues:  
Sales of products  
Financial services  
Total  
4,307,943  
77,533  
4,385,476  
4,755,114  
122,558  
4,877,672  
447,171  
45,025  
492,196  
+10.4  
+58.1  
+11.2  
Yen in millions  
2014 vs. 2013  
Change  
Changes in operating costs and expenses:  
Effect of changes in vehicle unit sales and sales mix  
Effect of fluctuation in foreign currency translation rates  
Effect of cost reduction efforts  
Effect of increase in miscellaneous costs and others  
Total  
120,000  
2,378,900  
(290,000)  
447,595  
Excluding the favorable impact of fluctuations in for-  
eign currency translation rates, net revenues in Asia  
would have decreased due primarily to the 75 thou-  
sand vehicles decrease in vehicle unit sales com-  
pared with the prior fiscal year. The decrease in  
vehicle unit sales was due mainly to decreased  
sales in Thailand and India, which in turn was due  
mainly to the shrinking of the market and competi-  
tive market conditions.  
2,656,495  
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Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations [8 of 14]  
Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Operating costs and expenses increased by  
2,656.4 billion, or 12.8%, to ¥23,399.7 billion dur-  
2014, continued cost reduction efforts together with  
suppliers contributed to the improvement in earn-  
ings. These cost reduction efforts related to ongoing  
value engineering and value analysis activities, the  
use of common parts resulting in a reduction of part  
types and other manufacturing initiatives designed  
to reduce the costs of vehicle production.  
Cost of Financing Operations  
Southern District of New York to resolve its investi-  
gation, partially offset by the ¥90.0 billion charge for  
costs related to the settlement of the economic loss  
claims in the consolidated federal action in the U.S.  
recorded in the prior fiscal year.  
¥
Cost of financing operations increased by ¥182.4  
billion, or 28.9%, to ¥812.8 billion during fiscal 2014  
compared with the prior fiscal year. The increase  
resulted mainly from the ¥183.0 billion unfavorable  
impact of fluctuations in foreign currency translation  
rates.  
ing fiscal 2014 compared with the prior fiscal year.  
This increase resulted mainly from the ¥2,378.9 bil-  
lion unfavorable impact of fluctuations in foreign  
currency translation rates, the ¥447.5 billion  
increase in miscellaneous costs and others, and the  
R&D Expenses  
˾
˾ R&D expenses bb % of net revenues (Right scale)  
¥
120.0 billion impact of changes in vehicle unit  
(
¥ Billion)  
(%)  
5
1,000  
sales and sales mix, partially offset by the ¥290.0  
billion impact of cost reduction efforts.  
Cost of Products Sold  
Selling, General and Administrative Expenses  
Selling, general and administrative expenses  
Cost of products sold increased by ¥1,977.6 billion,  
or 11.0%, to ¥19,988.2 billion during fiscal 2014  
compared with the prior fiscal year. The increase  
resulted mainly from the ¥1,866.5 billion unfavorable  
impact of fluctuations in foreign currency translation  
rates, the ¥105.0 billion impact of changes in vehi-  
cle unit sales and sales mix, the ¥100.0 billion  
increase in research and development expenses,  
and the ¥80.0 billion increase in costs related to  
ending the vehicle and engine production in  
Australia, partially offset by the ¥290.0 billion impact  
of cost reduction efforts.  
8
6
00  
00  
4
3
2
1
0
The increase in miscellaneous costs and others  
was due mainly to the ¥125.0 billion payment to the  
U.S. government based on the agreement with the  
U.S. Attorney’s Office for the Southern District of  
New York to resolve its investigation, the ¥100.0 bil-  
lion increase in labor costs, the ¥100.0 billion  
increase in research and development expenses,  
and the ¥83.0 billion increase in costs related to  
ending the vehicle and engine production in  
Australia, partially offset by the ¥90.0 billion charge  
for costs related to the settlement of the economic  
loss claims in the consolidated federal action in the  
U.S. recorded in the prior fiscal year.  
increased by ¥496.3 billion, or 23.6%, to ¥2,598.6  
billion during fiscal 2014 compared with the prior  
fiscal year. This increase mainly reflected the ¥329.3  
billion unfavorable impact of fluctuations in foreign  
currency translation rates, and the ¥125.0 billion  
payment to the U.S. government based on the  
agreement with the U.S. Attorney’s Office for the  
400  
2
00  
0
FY ’10  
’11  
’12  
’13  
’14  
Operating Income  
Yen in millions  
2014 vs. 2013 Change  
Changes in operating income and loss:  
Effect of changes in exchange rates  
Effect of cost reduction efforts  
Effect of marketing efforts  
Effect of increase of miscellaneous costs and others  
Other  
900,000  
290,000  
180,000  
(480,000)  
81,224  
Cost of Products Sold  
˾
˾ Cost of products sold bb % of net revenues (Right scale)  
(
¥ Billion)  
(%)  
100  
2
1
1
0,000  
5,000  
0,000  
Cost Reduction Efforts  
During fiscal 2014, Toyota’s continued cost reduc-  
tion efforts reduced operating costs and expenses  
by ¥290.0 billion. The amount of the effect of cost  
reduction efforts includes the impact of fluctuation  
in the price of steel, precious metals, non-ferrous  
alloys including aluminum, plastic parts and other  
production materials and parts. In fiscal  
75  
50  
25  
0
Total  
971,224  
5,000  
0
FY ’10  
’11  
’12  
’13  
’14  
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Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations [9 of 14]  
Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Toyota’s operating income increased by ¥971.2 bil-  
lion, or 73.5%, to ¥2,292.1 billion during fiscal 2014  
compared with the prior fiscal year. This increase  
was due mainly to the ¥900.0 billion favorable  
impact of changes in exchange rates, ¥290.0 billion  
impact of cost reduction efforts, and ¥180.0 billion  
impact of marketing efforts, partially offset by the  
During fiscal 2014, operating income (before  
elimination of intersegment profits), compared with  
the prior fiscal year increased by ¥933.8 billion, or  
162.0%, in Japan, ¥104.1 billion, or 46.9%, in  
North America, ¥31.7 billion, or 120.0%, in Europe,  
¥19.6 billion, or 5.2%, in Asia, and decreased by  
¥91.1 billion, or 68.2%, in Other.  
North America  
Yen in millions  
2
014 vs. 2013 Change  
Changes in operating income and loss:  
Effect of cost reduction efforts  
Effect of marketing activities  
Effect of decrease of miscellaneous costs and others  
Other  
75,000  
(25,000)  
50,000  
4,127  
Total  
104,127  
¥
480.0 billion increase in miscellaneous costs and  
others. The increase in miscellaneous costs and  
others was due mainly to the ¥125.0 billion pay-  
ment to the U.S. government based on the agree-  
ment with the U.S. Attorney’s Office for the  
Europe  
Operating Income  
˾
˾ Operating income bb % of net revenues (Right scale)  
Yen in millions  
(
¥ Billion)  
(%)  
10  
2014 vs. 2013 Change  
2
2
1
,500  
,000  
,500  
Changes in operating income and loss:  
Effect of cost reduction efforts  
Effect of marketing efforts  
Effect of increase of miscellaneous costs and others  
Other  
Southern District of New York to resolve its investi-  
gation, the ¥100.0 billion increase in labor costs, the  
15,000  
25,000  
(10,000)  
1,766  
8
6
4
2
0
¥
100.0 billion increase in research and development  
expenses, and the ¥83.0 billion increase in costs  
related to ending the vehicle and engine production  
in Australia, partially offset by the ¥90.0 billion  
charge for costs related to the settlement of the  
economic loss claims in the consolidated federal  
action in the U.S. recorded in the prior fiscal year.  
1,000  
Total  
31,766  
500  
Asia  
0
Yen in millions  
FY ’10  
’11  
’12  
’13  
’14  
2
014 vs. 2013 Change  
Changes in operating income and loss:  
Effect of changes in exchange rates  
Effect of cost reduction efforts  
Effect of marketing activities  
Effect of increase of miscellaneous costs and others  
Other  
25,000  
35,000  
(40,000)  
(50,000)  
49,682  
19,682  
The following is a description of operating income in each geographic market.  
Japan  
Yen in millions  
Total  
2014 vs. 2013 Change  
Changes in operating income and loss:  
Effect of changes in exchange rates  
Effect of cost reduction efforts  
Effect of marketing efforts  
Effect of increase of miscellaneous costs and others  
Other  
Other  
940,000  
175,000  
180,000  
(370,000)  
8,830  
Yen in millions  
2014 vs. 2013 Change  
Changes in operating income and loss:  
Effect of cost reduction efforts  
Effect of marketing efforts  
Effect of increase of miscellaneous costs and others  
Other  
(10,000)  
40,000  
(100,000)  
(21,176)  
(91,176)  
Total  
933,830  
Total  
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Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Other Income and Expenses  
Other Comprehensive Income and Loss  
the increase in income before income taxes and  
equity in earnings of affiliated companies. The effec-  
tive tax rate for fiscal 2014 was 31.5%, which was  
lower than the statutory tax rate in Japan. This was  
due mainly to the increase in tax credits and income  
before income taxes and equity in earnings of affili-  
ated companies from foreign subsidiaries where  
statutory tax rates are lower than that of Japan.  
Net Income Attributable to  
Toyota Motor Corporation and ROE  
Interest and dividend income increased by ¥16.7  
billion, or 17.0%, to ¥115.4 billion during fiscal 2014  
compared with the prior fiscal year.  
Other comprehensive income increased by ¥61.5  
billion to ¥884.2 billion for fiscal 2014 compared  
with the prior fiscal year. This increase resulted from  
unrealized holding gains on securities in fiscal 2014  
of ¥493.7 billion compared with gains of ¥368.5 bil-  
lion in the prior fiscal year, and from pension liability  
adjustments in fiscal 2014 of ¥93.5 billion com-  
pared with gains of ¥19.5 billion in the prior fiscal  
year, partially offset by unfavorable foreign currency  
translation adjustments gains of ¥296.9 billion in fis-  
cal 2014 compared with gains of ¥434.6 billion in  
the prior fiscal year.  
˾
˾ Net income attributable to Toyota Motor Corporation  
bb ROE (Right scale)  
¥ Billion)  
,000  
(
(%)  
20  
2
Interest expense decreased by ¥3.3 billion, or  
1
4.5%, to ¥19.6 billion during fiscal 2014 compared  
1,500  
15  
10  
5
with the prior fiscal year.  
1,000  
Foreign exchange gain, net increased by ¥44.7  
billion, or 805.4%, to ¥50.2 billion during fiscal 2014  
compared with the prior fiscal year. Foreign  
exchange gains and losses include the differences  
between the value of foreign currency denominated  
assets and liabilities recognized through transac-  
tions in foreign currencies translated at prevailing  
exchange rates and the value at the date the trans-  
action settled during the fiscal year, including those  
settled using forward foreign currency exchange  
contracts, or the value translated by appropriate  
year-end exchange rates. The ¥44.7 billion increase  
in foreign exchange gain, net was due mainly to the  
losses recorded in fiscal 2013 resulting from the  
Japanese yen being stronger against foreign cur-  
rencies at the time foreign currency bonds were  
redeemed during that fiscal year than the Japanese  
yen at the time of purchase.  
500  
Net Income Attributable to Noncontrolling  
Interests and Equity in Earnings of  
Affiliated Companies  
0
0
FY ’10  
’11  
’12  
’13  
’14  
Net income attributable to noncontrolling interests  
increased by ¥47.2 billion, or 38.9%, to ¥168.5 bil-  
lion during fiscal 2014 compared with the prior fiscal  
year. This was due mainly to an increase during fis-  
cal 2014 in net income attributable to the share-  
holders of consolidated subsidiaries.  
Segment Information  
The following is a discussion of the results of operations for each of Toyota’s operating segments. The  
amounts presented are prior to intersegment elimination.  
Yen in millions  
Years ended March 31,  
013 2014  
2014 vs. 2013 Change  
Equity in earnings of affiliated companies during  
fiscal 2014 increased by ¥86.8 billion, or 37.5%, to  
¥318.3 billion compared with the prior fiscal year.  
This increase was due mainly to an increase during  
fiscal 2014 in net income attributable to the share-  
holders of affiliated companies accounted for by the  
equity method.  
2
Amount  
3,362,304  
994,074  
250,377  
(20,929)  
84,819  
Percentage (%)  
Net revenues  
Operating income  
Net revenues  
Operating income  
Net revenues  
Operating income  
Net revenues  
20,419,100 23,781,404  
+16.5  
Automotive:  
944,704  
1,170,670  
315,820  
1,066,461  
53,616  
1,938,778  
1,421,047  
294,891  
1,151,280  
64,270  
+105.2  
+21.4  
–6.6  
+8.0  
+19.9  
Financial Services:  
All Other:  
10,654  
Intersegment elimination/  
unallocated amount:  
(592,039)  
6,748  
(661,820)  
(5,827)  
(69,781)  
(12,575)  
Other loss, net increased by ¥1.4 billion, or  
Operating income  
Net Income Attributable to Toyota Motor  
Corporation  
9
4.7%, to ¥2.9 billion during fiscal 2014 compared  
with the prior fiscal year.  
Automotive Operations Segment  
favorable impact of fluctuations in foreign currency  
translation rates and the ¥300.0 billion favorable  
impact of changes in vehicle unit sales and  
sales mix.  
Net income attributable to the shareholders of  
Toyota Motor Corporation increased by ¥860.9 bil-  
lion, or 89.5%, to ¥1,823.1 billion during fiscal 2014  
compared with the prior fiscal year.  
The automotive operations segment is Toyota’s  
largest operating segment by net revenues. Net rev-  
enues for the automotive segment increased during  
fiscal 2014 by ¥3,362.3 billion, or 16.5%, to  
¥23,781.4 billion compared with the prior fiscal year.  
The increase mainly reflects the ¥2,304.9 billion  
Income Taxes  
The provision for income taxes increased by ¥216.1  
billion, or 39.2%, to ¥767.8 billion during fiscal 2014  
compared with the prior fiscal year due mainly to  
Operating income from the automotive operations  
increased by ¥994.0 billion, or 105.2%, to ¥1,938.7  
billion during fiscal 2014 compared with the prior  
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Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
fiscal year. This increase in operating income was  
due mainly to the ¥900.0 billion favorable impact of  
changes in exchange rates, the ¥290.0 billion  
impact of cost reduction efforts, and the ¥190.0 bil-  
lion of favorable impact of changes in vehicle unit  
sales and sales mix, partially offset by the ¥480.0  
billion increase in miscellaneous costs and others.  
The changes in vehicle unit sales and changes in  
sales mix were due primarily to the increase in  
Toyota’s vehicle unit sales by 245 thousand vehicles  
compared with the prior fiscal year resulting from  
the increase in vehicle unit sales in North America,  
Europe and Other. The increase in miscellaneous  
costs and others was due mainly to the ¥125.0 bil-  
lion payment to the U.S. government based on the  
agreement with the U.S. Attorney’s Office for the  
Southern District of New York to resolve its investi-  
gation, the ¥100.0 billion increase in labor costs, the  
Financial Services Operations Segment  
Net revenues for the financial services operations  
increased during fiscal 2014 by ¥250.3 billion, or  
21.4%, to ¥1,421.0 billion compared with the prior  
fiscal year. This increase was primarily due to the  
¥199.8 billion favorable impact of fluctuations in for-  
eign currency translation rates.  
M Outlook  
As for our future business environment, the world  
economy is expected to benefit from ongoing mod-  
erate recovery in the U.S. and a gradual move  
toward recovery in Europe, meanwhile, some  
emerging countries show signs of uncertainty. The  
Japanese economy is expected to remain on a  
recovery trend, backed by an improved environment  
for exports and the effects of various policy mea-  
sures. Due attention should be paid, however, to  
downside risks mainly from the continuing uncer-  
tainty of overseas economies, especially in emerg-  
ing countries, and the downturn in consumption  
following a surge in last-minute demand spurred by  
the consumption tax increase in Japan.  
efforts and marketing efforts, partially offset by an  
increase in miscellaneous costs, decrease in vehicle  
unit sales and changes in sales mix and the unfa-  
vorable impact of fluctuations in foreign currency  
rates. Toyota expects that income before income  
taxes and equity in earnings of affiliated companies  
and net income attributable to Toyota Motor  
Corporation will decrease in fiscal 2015 due to for-  
eign exchange gains and losses and other factors.  
For the purposes of this outlook discussion,  
Toyota is assuming an average exchange rate of  
¥100 to the U.S. dollar and ¥140 to the euro.  
Exchange rate fluctuations can materially affect  
Toyota’s operating results. In particular, a strength-  
ening of the Japanese yen against the U.S. dollar  
can have a material adverse effect on Toyota’s oper-  
ating results. See “Operating and Financial Review  
and Prospects — Operating Results — Overview —  
Currency Fluctuations” for further discussion in  
Toyota’s annual report on Form 20-F.  
Operating income from financial services opera-  
tions decreased by ¥20.9 billion, or 6.6%, to ¥294.8  
billion during fiscal 2014 compared with the prior  
fiscal year. This decrease was due primarily to the  
recording of ¥22.0 billion of valuation losses on  
interest rate swaps stated at fair value.  
All Other Operations Segment  
Net revenues for Toyota’s other operations seg-  
ments increased by ¥84.8 billion, or 8.0%, to  
¥1,151.2 billion during fiscal 2014 compared with  
the prior fiscal year.  
The automotive market is expected to see expan-  
sion mainly in the U.S.; however, amid the change in  
market structure, as seen in the expansion and  
diversification of demand for eco-cars backed by  
rising environmental consciousness and rapid  
advances in information and communications tech-  
nology, fierce competition exists on a global scale.  
In light of the foregoing external factors, Toyota  
expects that net revenues for fiscal 2015 will  
increase compared with fiscal 2014 due to price  
revisions and other factors, partially offset by the  
unfavorable impact of fluctuations in foreign curren-  
cy translation rates and a decrease in vehicle unit  
sales. Toyota expects that operating income will  
increase in fiscal 2015 compared with fiscal 2014  
due mainly to the favorable impact of cost reduction  
¥
100.0 billion increase in research and development  
expenses, and the ¥83.0 billion increase in costs  
related to ending the vehicle and engine production  
in Australia, partially offset by the ¥90.0 billion  
charge for costs related to the settlement of the  
economic loss claims in the consolidated federal  
action in the U.S. recorded in the prior fiscal year.  
Operating income from Toyota’s other operations  
segments increased by ¥10.6 billion, or 19.9%, to  
¥64.2 billion during fiscal 2014 compared with the  
prior fiscal year.  
The foregoing statements are forward-looking state-  
ments based upon Toyota’s management’s assump-  
tions and beliefs regarding exchange rates, market  
demand for Toyota’s products, economic conditions  
and others. See “Cautionary Statement Concerning  
Forward-Looking Statements”. Toyota’s actual results  
of operations could vary significantly from those  
described above as a result of unanticipated changes  
in the factors described above or other factors, includ-  
ing those described in “Risk Factors”.  
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President’s Message  
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Investor Information  
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Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations [12 of 14]  
Consolidated Financial Statements  
fiscal 2014, compared with ¥2,451.3 billion for fiscal  
Net cash provided by financing activities  
M Liquidity and Capital Resources  
2
¥
013. The increase was primarily attributable to the  
971.2 billion increase in operating income. This  
increased by ¥442.2 billion to ¥919.4 billion for fis-  
cal 2014, compared with ¥477.2 billion for fiscal  
2013. The increase was primarily attributable to the  
¥699.0 billion increase in proceeds from issuance of  
long-term debt, partially offset by the ¥306.7 billion  
increase in payments of long-term debt.  
Historically, Toyota has funded its capital expenditures and research and development activities through cash  
generated by operations.  
increase in operating income was due mainly to the  
900.0 billion favorable impact of changes in  
¥
Net Cash Provided by  
Operating Activities and  
Free Cash Flow*  
Capital Expenditures for  
Cash and Cash Equivalents  
Property, Plant and Equipment* at End of Year  
and Depreciation  
exchange rates, the ¥290.0 billion impact of cost  
reduction efforts and the ¥180.0 billion impact of  
marketing efforts, partially offset by the ¥480.0 bil-  
lion increase in miscellaneous costs and others.  
Results of operations are recorded on an accrual  
basis and are therefore different from cash provided  
or used in operating activities. Other than operating  
income, the increase of net cash provided by oper-  
ating activities was primarily attributable to the  
˾
˾
˾ Net cash provided by operating activities  
˾ Free cash flow  
˾˾ Capital expenditures ˾˾ Depreciation  
Total capital expenditures for property, plant and  
equipment, excluding vehicles and equipment on  
operating leases, were ¥970.0 billion during fiscal  
2014, an increase of 13.5% from the ¥854.5 billion  
in total capital expenditures during the prior fiscal  
year. This increase was due primarily to an increase  
in investments in Japan and Asia.  
(
¥ Billion)  
(¥ Billion)  
1,500  
(¥ Billion)  
2,500  
4
3
2
1
,000  
,000  
,000  
,000  
0
1,200  
2,000  
1,500  
1,000  
500  
9
6
3
00  
00  
00  
¥
438.5 billion increase in “accrued income taxes”  
Total capital expenditures for vehicles and equip-  
ment on operating leases were ¥1,708.6 billion dur-  
ing fiscal 2014, an increase of 52.6% from the  
¥1,119.5 billion in total capital expenditures during  
the prior fiscal year. This increase was due primarily  
to an increase in investments in the financial servic-  
es operations.  
0
0
resulting from the increase in income before income  
taxes and equity in earnings of affiliated companies,  
compared with an increase of ¥22.1 billion for fiscal  
2013 resulting from the increase in operating  
income that was partially offset by the usage of  
operating loss carryforwards. The increases in  
FY ’10 ’11 ’12 ’13 ’14  
FY ’10 ’11 ’12 ’13 ’14  
* Excluding vehicles and equipment on operating leases  
FY ’10 ’11 ’12 ’13 ’14  
*
(Net cash provided by operating activities)-  
Capital expenditures for property, plant and  
(
equipment, excluding vehicles and  
equipment on operating leases)  
In fiscal 2015, Toyota expects to sufficiently fund  
its capital expenditures and research and develop-  
ment activities through cash and cash equivalents  
on hand, and cash generated by operations. Toyota  
will use its funds for the development of environ-  
ment technologies, maintenance and replacement  
of manufacturing facilities, and the introduction of  
new products. See “Information on the Company —  
Business Overview — Capital Expenditures and  
Divestitures” in Toyota’s annual report on Form-20F  
for information regarding Toyota’s material capital  
expenditures and divestitures for fiscal 2012, 2013  
and 2014, and information concerning Toyota’s  
principal capital expenditures and divestitures cur-  
rently in progress.  
operating income” and “accrued income taxes” in  
Toyota expects investments in property, plant and  
equipment, excluding vehicles and equipment on  
operating leases, to be approximately ¥1,020.0 bil-  
lion during fiscal 2015.  
fiscal 2014 were partially offset by the ¥160.0 billion  
in “deferred income taxes” for fiscal 2013 mainly  
due to the usage of operating loss carryforwards.  
Net cash used in investing activities increased by  
Toyota funds its financing programs for custom-  
ers and dealers, including loans and leasing pro-  
grams, from both cash generated by operations  
and borrowings by its sales finance subsidiaries.  
Toyota seeks to expand its ability to raise funds  
locally in markets throughout the world by expand-  
ing its network of finance subsidiaries.  
Based on currently available information, Toyota  
does not expect environmental matters to have a  
material impact on its financial position, results of  
operations, liquidity or cash flows during fiscal 2015.  
However, uncertainty exists with respect to  
Toyota’s obligations under current and future envi-  
ronment regulations as described in “Information on  
¥
1,308.9 billion to ¥4,336.2 billion for fiscal 2014,  
compared with ¥3,027.3 billion for fiscal 2013. The  
increase was primarily attributable to the ¥675.6 bil-  
lion increase in purchases of marketable securities  
and security investments and to the ¥589.0 billion  
increase in purchases of equipment leased to others.  
Net cash provided by operating activities  
increased by ¥1,194.7 billion to ¥3,646.0 billion for  
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Consolidated Financial Statements  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
common stocks and purchase of marketable secu-  
rities and security investments.  
41.79%, and maturity dates ranging from 2014 to  
2047. The current portion of long-term debt  
increased during fiscal 2014 by ¥245.2 billion, or  
9.1%, to ¥2,949.6 billion and the non-current por-  
tion increased by ¥1,209.0 billion, or 16.5%, to  
¥8,546.9 billion. The increase in total borrowings  
resulted mainly from an increase in medium-term  
notes. As of March 31, 2014, approximately 43% of  
long-term debt was denominated in U.S. dollars,  
14% in Japanese yen, 11% in Australian dollars,  
and 32% in other currencies. Toyota hedges interest  
rate risk exposure of fixed-rate borrowings by enter-  
ing into interest rate swaps. There are no material  
seasonal variations in Toyota’s borrowings  
Liquid Assets*  
Shareholders’ Equity and Equity Ratio  
˾
˾ Shareholders’ equity bb Equity ratio (Right scale)  
(
¥ Billion)  
(¥ Billion)  
15,000  
(%)  
60  
10,000  
Property, plant and equipment increased during  
fiscal 2014 by ¥790.0 billion, or 11.5%, primarily  
reflecting fluctuations in foreign currency translation  
rates and the increase in the capital expenditures,  
partially offset by the impacts of depreciation charg-  
es during the year.  
1
1
2,500  
0,000  
50  
40  
30  
20  
10  
0
8
6
4
2
,000  
,000  
,000  
,000  
0
7
5
2
,500  
,000  
,500  
0
Accounts and notes payable increased during  
fiscal 2014 by ¥99.4 billion, or 4.7%. This increase  
was due mainly to the increase in production vol-  
ume in the fourth quarter of fiscal 2014.  
FY ’10  
’11 ’12 ’13 ’14  
Cash and cash equivalents, time deposits, marketable debt securities and  
FY ’10  
’11  
’12  
’13  
’14  
*
investment in monetary trust funds  
Accrued expenses increased during fiscal 2014  
by ¥127.6 billion, or 5.8%. This increase was due  
mainly to the increase in product quality related  
expenses.  
the Company — Business Overview — Governmental  
Regulation, Environmental and Safety Standards” in  
Toyota’s annual report on Form 20-F.  
foreign currency translation rates.  
Inventories increased during fiscal 2014 by  
requirements.  
As of March 31, 2014, Toyota’s total interest  
bearing debt was 112.8% of Toyota Motor  
Corporation shareholders’ equity, compared with  
116.3% as of March 31, 2013.  
¥178.9 billion, or 10.4%, to ¥1,894.7 billion. This  
increase was due mainly to the fluctuations in  
foreign currency translation rates.  
Income taxes payable increased during fiscal  
2014 by ¥438.5 billion, or 280.7%. This increase  
was due mainly to the increase in income before  
income taxes and equity in earnings of affiliated  
companies.  
Cash and cash equivalents were ¥2,041.1 billion  
as of March 31, 2014. Most of Toyota’s cash and  
cash equivalents are held in Japanese yen or in  
U.S. dollars. In addition, time deposits were ¥180.2  
billion and marketable securities were ¥2,046.8 bil-  
lion as of March 31, 2014.  
Total finance receivables, net increased during  
fiscal 2014 by ¥1,669.8 billion, or 13.8%, to  
¥13,731.2 billion. This increase was due mainly to  
the fluctuations in foreign currency translation rates  
and an increase in the number of financing con-  
tracts. As of March 31, 2014, finance receivables  
were geographically distributed as follows: in North  
America 57.1%, in Asia 11.4%, in Europe 10.8%, in  
Japan 8.9% and in Other 11.8%.  
The following table provides information for credit  
rating of Toyota’s short-term borrowing and long-  
term debt from rating agencies, Standard & Poor’s  
Ratings Group (S&P), Moody’s Investors Services  
(Moody’s), and Rating and Investment Information,  
Inc. (R&I), as of May 31, 2014. A credit rating is not  
a recommendation to buy, sell or hold securities. A  
credit rating may be subject to withdrawal or revi-  
sion at any time. Each rating should be evaluated  
separately of any other rating.  
Toyota’s total borrowings increased during fiscal  
2014 by ¥2,195.6 billion, or 15.5%. Toyota’s short-  
term borrowings consist of loans with a weighted-  
average interest rate of 2.57% and commercial  
paper with a weighted-average interest rate of  
0.49%. Short-term borrowings increased during fis-  
cal 2014 by ¥741.2 billion, or 18.1%, to ¥4,830.8  
billion. Toyota’s long-term debt consists of unse-  
cured and secured loans, medium-term notes,  
unsecured notes and long-term capital lease obliga-  
tions with interest rates ranging from 0.00% to  
Liquid assets, which Toyota defines as cash and  
cash equivalents, time deposits, marketable debt  
securities and its investment in monetary trust  
funds, increased during fiscal 2014 by ¥1,954.5 bil-  
lion, or 28.7%, to ¥8,759.0 billion.  
Trade accounts and notes receivable, less allow-  
ance for doubtful accounts increased during fiscal  
Marketable securities and other securities invest-  
ments, including those included in current assets,  
increased during fiscal 2014 by ¥2,189.6 billion, or  
33.1%, reflecting an increase in the fair values of  
S&P  
A-1+  
AA-  
Moody’s  
P-1  
Aa3  
R&I  
AA+  
2
014 by ¥64.5 billion, or 3.3%, to ¥2,036.2 billion.  
Short-term borrowing  
Long-term debt  
This increase was due mainly to the fluctuations in  
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Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Toyota’s unfunded pension liabilities of Japanese  
plans decreased during fiscal 2014 by ¥91.0 billion,  
or 18.1%, to ¥413.0 billion. The liabilities of foreign  
plans also decreased during fiscal 2014 by ¥29.3  
billion, or 19.0%, to ¥124.6 billion. The unfunded  
amounts will be funded through future cash contri-  
butions by Toyota or in some cases will be settled  
on the retirement date of each covered employee.  
The decrease in unfunded pension liabilities of the  
Japanese plans as of the end of fiscal 2014 com-  
pared with the prior fiscal year end reflects mainly  
an increase in pension assets due to an increase in  
equity security prices, despite an increase in pen-  
sion benefit obligations that resulted from a decline  
in discount rate. The decrease in unfunded pension  
liabilities of foreign plans also reflects the increase in  
pension assets resulting mainly from an increase in  
equity security prices. See note 19 to the consoli-  
dated financial statements in Toyota’s annual report  
on Form 20-F.  
short-term fluctuations. Toyota believes that it main-  
tains sufficient liquidity for its present requirements  
and that by maintaining its high credit ratings, it will  
continue to be able to access funds from external  
sources in large amounts and at relatively low costs.  
Toyota’s ability to maintain its high credit ratings is  
subject to a number of factors, some of which are  
not within Toyota’s control. These factors include  
general economic conditions in Japan and the other  
major markets in which Toyota does business, as  
well as Toyota’s successful implementation of its  
business strategy.  
Toyota’s treasury policy is to maintain controls on  
all exposures, to adhere to stringent counterparty  
credit standards, and to actively monitor market-  
place exposures. Toyota remains centralized, and is  
pursuing global efficiency of its financial services  
operations through Toyota Financial Services  
Corporation.  
The key element of Toyota’s financial strategy is  
maintaining a strong financial position that will allow  
Toyota to fund its research and development initia-  
tives, capital expenditures and financial services  
operations efficiently even if earnings are subject to  
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Consolidated Financial Statements [1 of 5]  
Consolidated Balance Sheets  
Toyota Motor Corporation  
March 31, 2013 and 2014  
Yen in millions  
Yen in millions  
ASSETS  
2013  
2014  
LIABILITIES AND SHAREHOLDERS’ EQUITY  
2013  
2014  
Current assets  
Cash and cash equivalents  
Time deposits  
Current liabilities  
1,718,297  
106,700  
1,445,663  
2,041,170  
180,207  
2,046,877  
Short-term borrowings  
Current portion of long-term debt  
Accounts payable  
Other payables  
Accrued expenses  
Income taxes payable  
Other current liabilities  
Total current liabilities  
4,089,528  
2,704,428  
2,113,778  
721,065  
2,185,537  
156,266  
4,830,820  
2,949,663  
2,213,218  
845,426  
2,313,160  
594,829  
Marketable securities  
Trade accounts and notes receivable, less allowance for  
doubtful accounts of ¥15,875 million in 2013 and  
¥18,780 million in 2014  
1,971,659  
5,117,660  
432,693  
1,715,786  
749,398  
2,036,232  
5,628,934  
351,182  
1,894,704  
866,386  
Finance receivables, net  
Other receivables  
Inventories  
Deferred income taxes  
Prepaid expenses and other current assets  
Total current assets  
941,918  
12,912,520  
933,569  
14,680,685  
Long-term liabilities  
527,034  
13,784,890  
672,014  
15,717,706  
Long-term debt  
7,337,824  
766,112  
1,385,927  
308,078  
8,546,910  
767,618  
1,811,846  
411,427  
Accrued pension and severance costs  
Deferred income taxes  
Other long-term liabilities  
Total long-term liabilities  
Noncurrent finance receivables, net  
6,943,766  
8,102,294  
9,797,941  
11,537,801  
Investments and other assets  
Marketable securities and other securities investments  
Affiliated companies  
5,176,582  
2,103,283  
53,741  
569,816  
7,903,422  
6,765,043  
2,429,778  
44,966  
736,388  
9,976,175  
Shareholders’ equity  
Employees receivables  
Other  
Toyota Motor Corporation shareholders’ equity  
Common stock, no par value,  
authorized: 10,000,000,000 shares in 2013 and 2014;  
issued: 3,447,997,492 shares in 2013 and 2014  
Additional paid-in capital  
Retained earnings  
Accumulated other comprehensive income (loss)  
Treasury stock, at cost, 280,568,824 shares in 2013 and  
278,231,473 shares in 2014  
Total investments and other assets  
397,050  
551,040  
12,689,206  
(356,123)  
397,050  
551,308  
14,116,295  
528,161  
Property, plant and equipment  
Land  
1,303,611  
3,874,279  
9,716,180  
3,038,011  
291,539  
18,223,620  
(11,372,381)  
6,851,239  
35,483,317  
1,314,040  
4,073,335  
10,381,285  
3,709,560  
286,571  
19,764,791  
(12,123,493)  
7,641,298  
41,437,473  
Buildings  
Machinery and equipment  
Vehicles and equipment on operating leases  
Construction in progress  
Total property, plant and equipment, at cost  
Less—Accumulated depreciation  
Total property, plant and equipment, net  
Total assets  
(1,133,138)  
12,148,035  
624,821  
(1,123,666)  
14,469,148  
749,839  
Total Toyota Motor Corporation shareholders’ equity  
Noncontrolling interests  
Total shareholders’ equity  
Commitments and contingencies  
Total liabilities and shareholders’ equity  
12,772,856  
15,218,987  
35,483,317  
41,437,473  
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Consolidated Financial Statements [2 of 5]  
Consolidated Statements of Income  
Toyota Motor Corporation  
For the years ended March 31, 2012, 2013 and 2014  
Yen in millions  
2013  
2
012  
2014  
Net revenues  
Sales of products  
Financing operations  
Total net revenues  
17,511,916  
1,071,737  
18,583,653  
20,914,150  
1,150,042  
22,064,192  
24,312,644  
1,379,267  
25,691,911  
Costs and expenses  
Cost of products sold  
Cost of financing operations  
Selling, general and administrative  
Total costs and expenses  
15,795,918  
592,646  
1,839,462  
18,228,026  
18,010,569  
630,426  
2,102,309  
20,743,304  
19,988,245  
812,894  
2,598,660  
23,399,799  
Operating income  
355,627  
1,320,888  
2,292,112  
Other income (expense)  
Interest and dividend income  
Interest expense  
99,865  
(22,922)  
37,105  
(36,802)  
77,246  
98,673  
(22,967)  
5,551  
1,504  
82,761  
115,410  
(19,630)  
50,260  
2,928  
Foreign exchange gain, net  
Other income (loss), net  
Total other income (expense)  
148,968  
Income before income taxes and equity in earnings of affiliated companies  
Provision for income taxes  
432,873  
262,272  
1,403,649  
551,686  
2,441,080  
767,808  
Equity in earnings of affiliated companies  
Net income  
197,701  
368,302  
231,519  
1,083,482  
318,376  
1,991,648  
Less: Net income attributable to noncontrolling interests  
Net income attributable to Toyota Motor Corporation  
(84,743)  
283,559  
(121,319)  
962,163  
Yen  
(168,529)  
1,823,119  
Net income attributable to Toyota Motor Corporation per share  
Basic  
Diluted  
90.21  
90.20  
303.82  
303.78  
575.30  
574.92  
Cash dividends per share  
50.00  
90.00  
165.00  
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Consolidated Financial Statements [3 of 5]  
Consolidated Statements of Comprehensive Income  
Toyota Motor Corporation  
For the years ended March 31, 2012, 2013 and 2014  
Yen in millions  
2013  
2
012  
2014  
Net income  
368,302  
1,083,482  
1,991,648  
Other comprehensive income (loss), net of tax  
Foreign currency translation adjustments  
Unrealized gains (losses) on securities  
Pension liability adjustments  
Total other comprehensive income (loss)  
Comprehensive income  
(93,292)  
131,794  
(65,110)  
(26,608)  
341,694  
(85,744)  
255,950  
461,754  
374,209  
14,711  
850,674  
1,934,156  
(149,283)  
1,784,873  
301,889  
499,560  
99,404  
900,853  
2,892,501  
(185,098)  
2,707,403  
Less: Comprehensive income attributable to noncontrolling interests  
Comprehensive income attributable to Toyota Motor Corporation  
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Consolidated Financial Statements [4 of 5]  
Consolidated Statements of Shareholders’ Equity  
Toyota Motor Corporation  
For the years ended March 31, 2012, 2013 and 2014  
Yen in millions  
Accumulated other  
comprehensive  
income (loss)  
Total Toyota Motor  
Corporation  
shareholders’ equity  
Common  
stock  
Additional paid-in  
Retained  
earnings  
Treasury stock,  
at cost  
Noncontrolling  
interests  
Total shareholders’  
equity  
capital  
505,760  
43,311  
1,483  
Balances at March 31, 2011  
Equity transaction with noncontrolling interests and other  
Issuance during the year  
397,050  
397,050  
397,050  
397,050  
11,835,665  
(45,365)  
(1,144,721)  
(6,503)  
(1,261,383)  
125,819  
10,332,371  
117,262  
1,483  
587,653  
(119,824)  
10,920,024  
(2,562)  
1,483  
Comprehensive income  
Net income  
283,559  
283,559  
84,743  
368,302  
Other comprehensive income (loss)  
Foreign currency translation adjustments  
Unrealized gains (losses) on securities  
Pension liability adjustments  
(87,729)  
129,328  
(69,208)  
(87,729)  
129,328  
(69,208)  
255,950  
(156,785)  
(5,563)  
2,466  
4,098  
(93,292)  
131,794  
(65,110)  
341,694  
(156,785)  
(37,356)  
(20)  
Total comprehensive income  
85,744  
Dividends paid to Toyota Motor Corporation shareholders  
Dividends paid to noncontrolling interests  
Repurchase and reissuance of treasury stock  
Balances at March 31, 2012  
Equity transaction with noncontrolling interests and other  
Issuance during the year  
(156,785)  
(37,356)  
96  
550,650  
675  
(116)  
(1,135,680)  
(20)  
10,550,261  
675  
11,917,074  
(1,178,833)  
516,217  
4,961  
11,066,478  
5,636  
Comprehensive income  
Net income  
962,163  
962,163  
121,319  
1,083,482  
Other comprehensive income (loss)  
Foreign currency translation adjustments  
Unrealized gains (losses) on securities  
Pension liability adjustments  
434,638  
368,507  
19,565  
434,638  
368,507  
19,565  
1,784,873  
(190,008)  
27,116  
5,702  
(4,854)  
149,283  
461,754  
374,209  
14,711  
1,934,156  
(190,008)  
(45,640)  
2,234  
Total comprehensive income  
Dividends paid to Toyota Motor Corporation shareholders  
Dividends paid to noncontrolling interests  
Repurchase and reissuance of treasury stock  
Balances at March 31, 2013  
Equity transaction with noncontrolling interests and other  
Issuance during the year  
(190,008)  
(45,640)  
(285)  
551,040  
528  
(23)  
12,689,206  
2,542  
(1,133,138)  
2,234  
12,148,035  
528  
(356,123)  
624,821  
12,772,856  
3,513  
2,985  
Comprehensive income  
Net income  
1,823,119  
1,823,119  
168,529  
1,991,648  
Other comprehensive income (loss)  
Foreign currency translation adjustments  
Unrealized gains (losses) on securities  
Pension liability adjustments  
296,942  
493,750  
93,592  
296,942  
493,750  
93,592  
2,707,403  
(396,030)  
4,947  
5,810  
5,812  
301,889  
499,560  
99,404  
2,892,501  
(396,030)  
(63,065)  
9,212  
Total comprehensive income  
185,098  
Dividends paid to Toyota Motor Corporation shareholders  
Dividends paid to noncontrolling interests  
Repurchase and reissuance of treasury stock  
Balances at March 31, 2013  
(396,030)  
(63,065)  
749,839  
(260)  
551,308  
9,472  
(1,123,666)  
9,212  
14,469,148  
14,116,295  
528,161  
15,218,987  
ANNUAL REPORT 2014  
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Contents  
Page 66  
Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
Next  
Selected Financial Summary (U.S. GAAP)  
Consolidated Segment Information  
Consolidated Quarterly Financial Summary  
Management’s Discussion and Analysis of Financial Condition and Results of Operations  
Consolidated Financial Statements [5 of 6]  
Consolidated Statements of Cash Flows  
Toyota Motor Corporation  
For the years ended March 31, 2012, 2013 and 2014  
Yen in millions  
Yen in millions  
2013  
2012  
2013  
2014  
2012  
2014  
Cash flows from operating activities  
Cash flows from investing activities  
Net income  
368,302  
1,083,482  
1,991,648  
Additions to finance receivables  
(8,333,248) (10,004,928) (11,953,064)  
Adjustments to reconcile net income to  
net cash provided by operating activities  
Collection of finance receivables  
Proceeds from sales of finance receivables  
8,007,711  
53,999  
9,063,011 10,990,546  
39,845  
34,807  
Depreciation  
Provision for doubtful accounts and  
credit losses  
Pension and severance costs, less payments  
Losses on disposal of fixed assets  
1,067,830  
1,105,109  
27,367  
1,250,853  
49,718  
Additions to fixed assets excluding equipment  
leased to others  
Additions to equipment leased to others  
Proceeds from sales of fixed assets excluding  
equipment leased to others  
(
723,537)  
(808,545)  
6,633  
(854,561)  
(970,021)  
9,623  
(1,119,591) (1,708,670)  
16,711  
33,528  
(20,429)  
32,221  
20,654  
28,657  
3
39,191  
39,191  
Unrealized losses on available-for-sale  
securities, net  
Proceeds from sales of equipment leased  
to others  
53,831  
2,104  
6,197  
431,313  
533,441  
744,339  
Deferred income taxes  
Equity in earnings of affiliated companies  
6,395  
(197,701)  
160,008  
(231,519)  
(56,279)  
(318,376)  
Purchases of marketable securities and  
security investments  
(
3,173,634)  
(3,412,423) (4,738,278)  
Proceeds from sales of marketable securities  
and security investments  
Proceeds upon maturity of marketable  
securities and security investments  
Payment for additional investments in  
affiliated companies, net of cash acquired  
Changes in operating assets and liabilities,  
and other  
1
62,160  
,694,665  
147)  
209,972  
35,178  
2,633,913  
16,216  
538,894  
2,780,433  
6,603  
Increase in accounts and notes receivable  
(585,464)  
(344,923)  
(180,529)  
756,363  
20,943  
316,366  
111,160  
1,452,435  
(168,260)  
50,483  
(47,033)  
(209,284)  
22,127  
280,083  
364,857  
2,451,316  
(121,926)  
(110,819)  
(77,645)  
65,312  
438,527  
277,659  
201,855  
3,646,035  
2
(
Increase) decrease in inventories  
Increase in other current assets  
Increase (decrease) in accounts payable  
Increase in accrued income taxes  
Increase in other current liabilities  
Other  
(
Changes in investments and other assets,  
and other  
3,396  
(101,028)  
Net cash used in investing activities  
Cash flows from financing activities  
Proceeds from issuance of long-term debt  
Payments of long-term debt  
(1,442,658)  
(3,027,312) (4,336,248)  
Net cash provided by operating activities  
2,394,807  
(2,867,572)  
311,651  
3,191,223  
(2,682,136) (2,988,923)  
3,890,310  
Increase in short-term borrowings  
201,261  
467,976  
Dividends paid to Toyota Motor Corporation  
shareholders  
(
156,785)  
(190,008)  
(396,030)  
Dividends paid to noncontrolling interests  
Reissuance (repurchase) of treasury stock  
(37,356)  
(92)  
(45,640)  
2,542  
(63,065)  
9,212  
Net cash provided by (used in)  
financing activities  
Effect of exchange rate changes on cash and  
cash equivalents  
Net increase (decrease) in cash and  
cash equivalents  
(
355,347)  
477,242  
137,851  
39,097  
919,480  
93,606  
(
55,939)  
(
401,509)  
322,873  
Cash and cash equivalents at beginning of year  
Cash and cash equivalents at end of year  
2,080,709  
1,679,200  
1,679,200  
1,718,297  
1,718,297  
2,041,170  
ANNUAL REPORT 2014  
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Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
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Report of Independent Registered Public Accounting Firm  
To the Shareholders and Board of Directors of Toyota Jidosha Kabushiki Kaisha  
(“Toyota Motor Corporation”)  
In our opinion, the accompanying consolidated  
balance sheets and the related consolidated  
responsibility is to express opinions on these  
financial statements and on the Company’s internal  
control over financial reporting based on our  
integrated audits. We conducted our audits in  
accordance with the standards of the Public  
Company Accounting Oversight Board (United  
States). Those standards require that we plan and  
perform the audits to obtain reasonable assurance  
about whether the financial statements are free of  
material misstatement and whether effective internal  
control over financial reporting was maintained in all  
material respects. Our audits of the financial  
statements included examining, on a test basis,  
evidence supporting the amounts and disclosures in  
the financial statements, assessing the accounting  
principles used and significant estimates made by  
management, and evaluating the overall financial  
statement presentation. Our audit of internal control  
over financial reporting included obtaining an  
understanding of internal control over financial  
reporting, assessing the risk that a material  
included performing such other procedures as we  
considered necessary in the circumstances. We  
believe that our audits provide a reasonable basis  
for our opinions.  
acquisition, use, or disposition of the company’s  
assets that could have a material effect on the  
financial statements.  
statements of income, comprehensive income,  
shareholders’ equity and cash flows present fairly, in  
all material respects, the financial position of Toyota  
Motor Corporation and its subsidiaries at March 31,  
Because of its inherent limitations, internal control  
over financial reporting may not prevent or detect  
misstatements. Also, projections of any evaluation  
of effectiveness to future periods are subject to the  
risk that controls may become inadequate because  
of changes in conditions, or that the degree of  
compliance with the policies or procedures may  
deteriorate.  
A company’s internal control over financial  
reporting is a process designed to provide  
2
013 and 2014, and the results of their operations  
reasonable assurance regarding the reliability of  
financial reporting and the preparation of financial  
statements for external purposes in accordance  
with generally accepted accounting principles. A  
company’s internal control over financial reporting  
includes those policies and procedures that (i)  
pertain to the maintenance of records that, in  
reasonable detail, accurately and fairly reflect the  
transactions and dispositions of the assets of the  
company; (ii) provide reasonable assurance that  
transactions are recorded as necessary to permit  
preparation of financial statements in accordance  
with generally accepted accounting principles, and  
that receipts and expenditures of the company are  
being made only in accordance with authorizations  
of management and directors of the company; and  
(iii) provide reasonable assurance regarding  
prevention or timely detection of unauthorized  
and their cash flows for each of the three years in  
the period ended March 31, 2014 in conformity with  
accounting principles generally accepted in the  
United States of America. Also in our opinion, the  
Company maintained, in all material respects,  
effective internal control over financial reporting as  
of March 31, 2014, based on criteria established in  
Internal Control - Integrated Framework (1992)  
issued by the Committee of Sponsoring  
Organizations of the Treadway Commission  
(
COSO). The Company’s management is  
responsible for these financial statements, for  
maintaining effective internal control over financial  
reporting and for its assessment of the effectiveness  
of internal control over financial reporting, included  
in the accompanying Management’s Annual Report  
on Internal Control Over Financial Reporting. Our  
weakness exists, and testing and evaluating the  
design and operating effectiveness of internal  
control based on the assessed risk. Our audits also  
Nagoya, Japan  
June 24, 2014  
ANNUAL REPORT 2014  
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Contents  
Page 68  
Overview of  
Four Business Units  
Consolidated Performance  
Highlights  
Management and  
Corporate Information  
President’s Message  
Special Feature  
Review of Operations  
Financial Section  
Investor Information  
Prev  
Next  
Investor Information (As of March 31, 2014)  
Corporate Data  
Major Shareholders (Top 10)  
Ownership Breakdown  
Number of Shares  
Held (Thousands)  
Company Name: Toyota Motor Corporation  
Established: August 28, 1937  
Number of Employees:  
8,240 (Consolidated: 338,875)  
Corporate Web Site:  
Corporate Information]  
http://www.toyota-global.com  
[IR Information]  
Name  
6
Japan Trustee Services Bank, Ltd.  
Toyota Industries Corporation  
331,408  
Other  
corporate  
entities  
223,515  
Common Stock: ¥397,049 million  
Fiscal Year-End: March 31  
Financial  
institutions,  
Brokerages  
31.11%  
[
The Master Trust Bank of Japan, Ltd.  
181,754  
17.86%  
State Street Bank and Trust Company  
(Standing proxy: Settlement & Clearing Service  
Division, Mizuho Bank, Ltd.)  
Public Accounting Firm:  
PricewaterhouseCoopers Aarata  
128,118  
122,323  
http://www.toyota-global.com/investors  
Individuals,  
etc.  
20.67%  
Nippon Life Insurance Company  
Number of Affiliates:  
The Bank of New York Mellon as Depositary  
Bank for Depositary Receipt Holders  
8
3,412  
[
[
Consolidated Subsidiaries] 509  
Affiliates Accounted for by the Equity Method] 56  
Foreign corporate  
entities and others  
0.36%  
Trust & Custody Services Bank, Ltd.  
DENSO CORPORATION  
70,824  
69,533  
66,063  
3
Mitsui Sumitomo Insurance Company, Limited  
State Street Bank and Trust Company  
Standing proxy: The Hong Kong and Shanghai  
Banking Corporation Limited, Tokyo Branch)  
Stock Data  
Number of Shares Authorized:  
Number of Shares Issued:  
Number of Treasury Stock:  
Number of Shareholders:  
Number of Shares per Trading Unit:  
Stock Listings:  
10,000,000,000 shares  
(
55,260  
Note: Individuals, etc, include shares of 278 million treasury stock.  
3,447,997,492 shares  
278,231,473 shares  
Toyota’s Stock Price and Trading Volume on the Tokyo Stock Exchange  
613,648  
100 shares  
Stock price (¥)  
7
6
5
4
3
2
1
,000  
,000  
,000  
,000  
,000  
,000  
,000  
0
[Japan] Tokyo, Nagoya, Osaka, Fukuoka, Sapporo  
Overseas] New York, London  
[
Securities Code:  
[Japan] 7203  
American Depositary Receipts (ADR):  
[Ratio] 1 ADR=2 common stocks [Symbol] TM  
Transfer Agent in Japan:  
Mitsubishi UFJ Trust and Banking Corporation  
1
0-11, Higashisuna, 7-chome, Koutou-ku, Tokyo 137-8081, Japan  
Japan Toll-Free: (0120)232-711  
Depositary and Transfer Agent for ADR: The Bank of New York Mellon  
Trading volume  
(Million shares)  
1
01 Barclay Street, New York, NY 10286, U.S.A.  
Tel: (866)238-8978 U.S. Toll-Free: (888)269-2377, (888) BNY-ADRS  
Depositary Receipts] http://www.adrbnymellon.com  
Transfer Agent] http://www.bnymellon.com/shareowner  
400  
[
[
300  
200  
100  
0
Contact Points for Investors  
Japan Toyota City Head Office  
1, Toyota-cho, Toyota City, Aichi Prefecture 471-8571, Japan  
Tel: (0565)28-2121 Fax: (0565)23-5721  
Tokyo Head Office  
4-18, Koraku 1-chome, Bunkyo-ku  
Tokyo 112-8701, Japan  
Tel: (03)3817-7111 Fax: (03)3817-9092  
FY2010  
4,235  
3,140  
FY2011  
3,955  
2,800  
FY2012  
3,635  
2,330  
FY2013  
5,050  
2,795  
FY2014  
6,760  
4,610  
High (¥)  
Low (¥)  
U.S.A. Toyota Motor North America, Inc. 601 Lexington Avenue, 49th Floor, New York, NY 10022, U.S.A.  
At  
Year-End  
3,745  
3,350  
3,570  
4,860  
5,826  
Tel: (212)223-0303 Fax: (212)759-7670  
(¥)  
U.K.  
Toyota Motor Europe NV/SA  
Curzon Square, 25 Park Lane, London W1K 1RA, U.K.  
Tel: (207)290-8513 Fax: (207)290-8502  


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