Automotive   |   Toyota Motor
Annual  
Report2019  
Annual Report 2019  
Fiscal year ended March 31, 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Table of Contents  
Table of Contents  
The Annual Report 2019 is intended to communicate to stakeholders Toyota’s long-term strategies for enhancing its cor-  
porate value and the ways that it is contributing to the sustainable development of society. More detailed information on  
Toyota’s ESG-related initiatives is published in the Sustainability Data Book 2019.  
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Table of Contents  
Message from the President  
Transforming into a Mobility Company  
(
Published December 2019)  
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Recent Initiatives  
Organization  
Toyota’s Reports and Publications  
Making Ever-better Cars: Continuing to Hone Competitiveness in  
the Real World of Car Making  
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Reinforcing Competitiveness and Being the “Best in Town” around  
the World  
Annual Report 2019  
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1 Taking Ever-better Cars Further through Motor Sports: GAZOO Racing  
2 Speeding the Popularization of Electrified Vehicles for Our Home Planet  
Securities Reports/SEC Filings  
Toward a World with No Traffic Casualties—Active Safety and  
Automated Driving Research and Development  
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Sustainability Data Book 2019  
Initiatives in Connected Cars and MaaS in Toyota’s Transformation  
into a Mobility Company  
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Financial Results/Operating Results  
Corporate Governance Reports  
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1 Enabling Active Participation in Society for All with Partner Robots  
2 Developing People in a Once-in-a-Century Transformational Period  
3 Message from the CFO  
Environmental Report 2019  
Toward the Toyota Environmental Challenge 2050—  
4 Capital Policy  
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Initiatives for Sustainable Growth  
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6 Corporate Philosophy  
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Toyota also publishes information on business and sustainability initiatives not included in the above reports and publications via its official website.  
Investors https://global.toyota/en/ir/  
7 Corporate Governance  
9 Messages from the Outside Directors  
2 Toyota Environmental Challenge 2050 and the 2030 Milestone  
4 Respect for Human Rights and Supply Chain Management  
5 Employees  
Sustainability https://global.toyota/en/sustainability/  
Period Covered: Fiscal 2019 (April 2018 to March 2019) Some of the initiatives in fiscal 2020 (April to November) are also included  
Scope of Report: Toyota Motor Corporation (TMC)’s own initiatives and examples of those of its domestic and overseas consolidated  
affiliates, and so on.  
7 Risk Management  
8 Compliance  
About the PDF  
39 Customer First and Quality First Measures  
Working to Better the World around Us  
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41 At a Glance  
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TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Message from the President  
Reforming Our Company to Become a “Mobility Company”  
Toyota’s growth to date is within the established business model of the automotive industry. In light of technolog-  
ical innovations in “CASE,”* the very concept of the automobile is on the verge of major change. Given this situa-  
tion, we must transform our business model into one that is in line with the CASE era.  
Transforming the Business Model for the CASE Era  
As we make changes to our business model, it is crucial that we go back to the basics, that is, our roots, to  
re-examine the role Toyota should play and consider how we should proceed, for example, in the advancement  
in electrification. Given that people can only contribute to the environment when eco-friendly technologies are  
widely used, we realized that we need to embrace fresh ideas and new ways of thinking.  
Therefore, rather than focus solely on passenger cars and individual customers, we can spread these technolo-  
gies via commercial vehicles and vehicles for government offices and fleet customers. Rather than conduct  
development on our own—without friends and partners—we can partner and collaborate with others who share  
our aspirations. Rather than keep our patents to ourselves, we can open them up and create more new friends.  
Rather than sell only cars, we can provide various services in which vehicles are incorporated into a system and  
focus more broadly and openly on contributing to the improvement of society.  
In other words, we recognized that the path to a new business model could only be reached by transforming our  
ways of thinking.  
From now, information will link all items and services that support people’s daily lives. Considering this, we will  
strive to adopt a broad, community-level and society-level perspective that includes cars, which in essence is the  
concept of the “connected city.”  
In May 2019, we reached an agreement with Panasonic Corporation toward the establishment of a new joint  
venture to advance “town development” with the shared goal of creating new lifestyle value for communities as a  
whole. Building on the housing businesses of both companies, we are dedicated to the challenge of providing  
new kinds of lifestyles by bringing together the strengths of Toyota, with its vehicle and connected businesses,  
and Panasonic, with its home appliance, battery, and IoT businesses.  
*
CASE refers to the new areas of “Connected,” “Autonomous/Automated,” “Shared,” and “Electric.”  
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TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Message from the President  
Toward a Future Centered on People  
From the perspective of the connected city, it is clear that Toyota will not be able to survive the coming era on  
our own, nor just by focusing solely on cars. We need “friends” with whom we can pool our strengths to mutually  
strengthen our competitiveness. At the same time, alongside the development of CASE technologies, automa-  
tion is gradually advancing across society.  
In this era of “making friends,” namely building alliances, and this era of automation, I believe that insights into how  
we can battle for survival in this era can be found in the Toyota Production System (TPS), Toyota’s very bedrock.  
Toyota’s roots extend back to the automatic loom invented by Sakichi Toyoda. The greatest feature of this loom  
was that it would automatically stop if a single thread broke. I see in this the origin of not only Toyota’s dedication  
to preventing the production of defective products, but also our belief that we should not make people into mere  
machine overseers. At Toyota, we call this approach “intelligent automation,” or “automation centered on people.”  
Kiichiro Toyoda, who launched automobile production, added the idea of making only what is needed, when it is  
needed, and in the amount needed to the idea of automation with people. This approach, which we call “Just-in-  
Time,” amounts to the ultimate in sincerely anticipating and fulfilling customer needs, staying just a bit ahead of  
their expectations.  
These two concepts—automation with people and Just-in-Time—are the pillars of the TPS. What both have in  
common is that people are at the center.  
I believe that the more automation advances, the more the ability of the people using it will be put to the test.  
Machines cannot improve unless people do, too. Developing people with skills that can equal machines and  
senses that surpass sensors is a fundamental part of Toyota’s approach.  
In addition, the crucial factor in making friends is people. In other words, effective partnerships and alliances are  
not necessarily formed by the logic of capital or numbers. Only through connections formed between people  
who share aspirations, understanding, and trust can we create the future together.  
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TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Message from the President  
Unwavering Commitment to the Development of Our People  
Toyota believes that “monozukuri (manufacturing) is about developing people.” This philosophy has always  
served as the basis of how we develop our people. As we enter this once-in-a-century period of profound trans-  
formation, I believe we should renew once again our focus on the effective development of our people.  
This autumn, in a message to employees, I spoke about two key strengths that will be indispensable to surviving  
in the coming era.  
The first strength is a “competitiveness unique to Toyota,” which is TPS and our ability to refine costs while  
relentlessly pursuing the ideal balance between quality and cost. The leaders of Toyota including Kiichiro Toyoda  
worked earnestly to build ever-better cars with the desire to serve our society, our customers, and someone  
other than ourselves. A constant Kaizen (continuous improvement) mindset is the spirit of TPS itself, and rep-  
resents the values that Toyota has long treasured. Regaining these values is what I see as corporate culture  
reform, reform that will obliterate the “concept of non-crisis,” I believe.  
The second strength, “compassion,” is the ability to understand and respect the positions and thinking of others  
and to get them on board. At the meeting, I spoke about the Five Main Principles of Toyoda and called for a  
return to the spirit of Toyota’s founding. This is because I believe that these main principles exemplify the com-  
passion and strength of character necessary to survive the coming era.  
People who possess these two strengths—competitiveness unique to Toyota and compassion—are best devel-  
oped in front-line operations. To equip ourselves for the transformational period in which we find ourselves, we  
will therefore return to “prioritizing real-world” experiences at the genba (on the front lines), and putting our fullest  
efforts into developing the people who will build the future.  
I hope you will look forward to the future of Toyota, and I ask for your continued confidence and support.  
December 2019  
Akio Toyoda  
President, Member of the Board of Directors  
Toyota Motor Corporation  
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TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Recent Initiatives  
Technological innovations known as CASE* are on the verge of changing the very concept of the automobile. In response, Toyota aims to completely redesign itself from a primarily  
manufacturing-based company into a mobility company that provides a full spectrum of services related to mobility. In this time of change, we are working to further hone our  
real-world competitiveness as a car-making company while seeking partners who share our aspirations to advance innovative new initiatives.  
*
CASE: Connected, Autonomous/Automated, Shared, and Electric.  
Jun.  
Nov.  
May  
Jul.  
Sep.  
Overall Businesses  
Reached a basic agreement  
• Reached an agreement to  
transfer the van business to  
Toyota Auto Body  
• Reached an agreement with  
Panasonic to establish a joint  
venture related to the town  
development business  
• Reached an agreement with  
DENSO to establish a joint  
venture to develop in-vehicle  
semiconductors  
• Reached an agreement with  
Subaru on a new business and  
capital alliance  
with DENSO to consolidate  
their electronic component  
operations at DENSO  
Reached a basic agreement  
with Toyota Tsusho to consider  
the transfer of all sales and  
marketing operations in African  
markets to Toyota Tsusho  
Jun.  
Aug.  
Decided to bring forward to  
May 2020 a plan to make all  
vehicle models available through  
all sales outlets in Japan  
• Concluded an agreement with  
Suzuki to form a capital alli-  
ance  
Jun.  
Nov.  
Feb.  
Apr.  
May  
Sep.  
Car Making  
Launched the new Century  
• Launched the new model  
Lexus UX  
• Launched a new Hiace series  
for overseas markets in  
the Philippines  
• Launched the new RAV4  
model in Japan  
• World premiere of the new  
Highlander model in the  
United States  
• Began operations at part of  
the Toyota Technical Center  
Shimoyama  
• Launched the new Supra  
model in Japan  
• Launched the new Corolla  
sedan and wagon models  
in Japan  
model in Japan  
Launched the new connected  
vehicle Crown and Corolla  
hatchback models with  
onboard data communication  
modules as a standard feature  
in Japan  
Oct.  
Debuted the new model  
Granace for Japan  
Unveiled the Mirai Concept  
Announced the LQ con-  
cept vehicle  
World premiere of the new  
model Yaris  
2
018  
2019  
Dec. Jan. Feb.  
Jan.  
May  
Jun.  
Jul.  
Aug.  
Sep.  
Oct.  
Nov.  
Mar.  
Apr.  
May  
Jun.  
Jun.  
Jul.  
Aug.  
Sep.  
Oct.  
May  
Sep.  
Jan.  
Apr.  
Oct.  
Electrification  
• Began the grant of royalty-free  
licenses to vehicle electrifica-  
tion technologies  
• World premiere of the C-HR  
and IZOA BEVs in China  
Unveiled a plan to expand pro-  
duction facilities for fuel cell  
stacks and high-pressure  
hydrogen tanks  
• Announced participation in a  
cargo transportation project  
using fuel cell technologies in  
the United States  
• Reached an agreement with  
Panasonic to establish an  
automotive prismatic battery  
business joint venture  
• Held a media briefing titled  
“Aiming to Popularize BEVs”  
• Showed an ultra-compact BEV  
at the Tokyo Motor Show  
Jul.  
Formed a comprehensive part-  
nership with CATL for batteries  
Oct.  
Mar.  
Dec. 2017  
• Established the Toyota  
ZEV Factory  
• Reached an agreement with  
JAXA on consideration of inter-  
national space exploration  
leveraging fuel cell mobility  
• Reached an agreement with  
BYD to jointly develop BEVs  
Began a feasibility study with  
Panasonic of a joint automo-  
tive prismatic battery business  
Announced a plan to popularize  
electrified vehicles  
Mar.  
Aug.  
Jan.  
Apr.  
Automated Driving  
and AI  
Established TRI-AD  
• Expanded collaboration with  
Uber to automated vehicles  
• Announced the TRI-P4, a new  
automated driving test vehicle  
• Announced investment in Uber  
ATG with DENSO and  
SoftBank Vision Fund  
Connected/MaaS  
Apr.  
Oct.  
Dec.  
Feb.  
Jul.  
Oct.  
• Established  
TOYOTA  
Connected  
Europe  
• Reached agreement with  
SoftBank to establish the joint  
venture MONET Technologies  
• Began providing Total-care  
Service for Grab  
• Announced the establishment  
of KINTO, a new company  
offering subscription services  
• Expanded collaboration in the  
MaaS domain with Didi Chuxing  
• Launched the nationwide  
rollout of Toyota Share  
car-sharing service and  
Chokunori! Toyota rent-a-car  
service in Japan  
5
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Organization  
Automotive Business  
Electrification  
Making Ever-better Cars: Continuing to Hone  
Competitiveness in the Real World of Car Making  
Reinforcing Competitiveness and Being  
the “Best in Town” Around the World  
Speeding the Popularization of Electrified  
Vehicles for Our Home Planet  
Moritaka Yoshida  
Didier Leroy  
Shigeki Terashi  
Executive Vice President  
Executive Vice President  
Executive Vice President,  
p. 7  
p. 9  
p. 12  
Member of the Board of Directors  
Member of the Board of Directors  
Automated Driving/AI  
Connected/MaaS  
Our Culture and Developing People  
Message from the CFO  
Toward a World with No Traffic Casualtie—Active Safety  
and Automated Driving Research and Development  
Initiatives in Connected Cars and MaaS in  
Toyota’s Transformation into a Mobility Company  
Developing People in a Once-in-a-Century  
Transformational Period  
Message from the CFO  
Gill A. Pratt  
Shigeki Tomoyama  
Mitsuru Kawai  
Koji Kobayashi  
Fellow  
Executive Vice President  
Executive Vice President  
Executive Vice President,  
p. 15  
p. 23  
p. 18  
p. 22  
Member of the Board of Directors  
As of July 1, 2019  
Head Office  
Business Units  
Region-based  
Product-based  
Sustainability Management Dept.  
Toyota System Supply  
Advanced R&D and  
Engineering Company  
Development of cutting-edge and advanced technologies and  
mobility planning and development  
Business Planning & Operation  
Business Planning Div., Sales & Operation Planning Div.,  
Toyota ZEV Factory  
KD Business Planning Div., Sales & Marketing Support Div.  
North America Region  
Vehicle Development Center  
Toyota Compact Car Company  
Mid-size Vehicle Company  
CV Company  
Forward-looking platform planning and development  
Frontier Research Center  
TPS Group  
Compact car planning, development, and production  
(
Vitz/Yaris, Aqua, Sienta, etc.)  
Business Development Group  
External & Public Affairs Group  
General Administration & Human Resources Group  
Information Systems Group  
Accounting Group  
Europe Region  
Passenger vehicle planning, development, and production  
Corolla, Prius, RAV4, Crown, etc.)  
(
Commercial vehicle planning, development, and production  
Hiace, Coaster, Land Cruiser, Alphard, etc.)  
Japan Sales Business Group  
China & Asia Region  
(
Lexus International Co.  
Powertrain Company  
Lexus vehicle planning, development, production, and marketing  
Powertrain planning, development, and production  
(engines, transmissions, etc.)  
Sales Financial Business Group  
Purchasing Group  
East Asia, Oceania & Middle East Region  
Planning, development, and provision of connected devices and  
services  
Connected Company  
Customer First Promotion Group  
Production Planning Group  
Latin America & Caribbean Region  
Africa Support Div.  
Sport vehicle planning, development, and production through  
motor sports  
GAZOO Racing Company  
Emerging-market Compact  
Car Company  
Compact car product and business planning, development and  
production for emerging markets  
6
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Making Ever-better Cars: Continuing to Hone Competitiveness in the Real World of Car Making  
management resources to make even more appeal-  
ing cars for the coming era.  
with the fourth-generation Prius in 2015, we have  
steadily expanded the range of models based on  
TNGA, including the mid-size C-HR, full-size Crown  
and Lexus, the Supra sports car, and the compact  
Yaris. In 2019, we have announced six such models,  
bringing the total as of November 2019 to 19. These  
new models now account for approximately 40% of  
our global vehicle sales. In particular, Toyota produces  
and sells more than 1,000,000 Corollas per year and  
recently introduced a Japan-only size, different from  
the global model, to accommodate the nation’s roads.  
In addition, our RAV4—the world’s best-selling SUV  
boasting powertrains and drive systems suited to  
region-specific conditions, has been reintroduced to  
Japan with affordable pricing. Thanks in part to these  
efforts, the RAV4 has done well among younger con-  
sumers, who are seen as less interested in cars, with  
customers aged 39 and below accounting for 45% of  
all sales.  
We have also seen clear gains in competitiveness  
under TNGA in the areas of vehicle development and  
production. Development man-hours have been  
reduced approximately 25% thanks to improved eval-  
uation efficiency through grouping development and  
component standardization. Capital expenditures  
related to model switchover is also down an average  
of about 25% per line, as we are now able to effi-  
ciently produce multiple models using the same facili-  
ties due to advances in equipment and fixture  
standardization. Furthermore, we have reduced  
vehicle costs approximately 10% by standardizing  
components and reducing the number of component  
types as well as by revising component structures  
and simplifying production processes through manu-  
facturing improvement in cooperation with suppliers.  
However, due in part to enhancements to environ-  
mental performance and safety features, we have not  
yet been able to bring prices as low as customers  
would like. We will continue working to make cars  
with such features even more affordable.  
Toyota’s car making is distinguished by its volume—  
producing and selling more than 10,000,000 units  
per year globally—and its full lineup, ranging from  
compact to full-size cars and commercial vehicles,  
eco-cars, and GR sports cars. We are leveraging  
these distinctions through two key initiatives. The first  
is Toyota New Global Architecture (TNGA), aimed at  
greatly enhancing the potential of cars and utilizing  
the advantages of scale to implement smart sharing.  
The second is the in-house company system, through  
which are creating distinctive cars based on the  
customer’s perspective. Through these initiatives,  
Toyota is thoroughly applying its core strengths, the  
Toyota Production System (TPS) and its approach to  
cost reduction, to further hone efforts to make  
ever-better cars that are even more affordable. With  
the step beyond that—a complete business model  
change to a mobility company—as our unwavering  
goal, we are advancing a wide range of innovations.  
Initiatives for a Once-in-a-century  
Period of Transformation  
The environment surrounding car making has  
changed rapidly in recent years, from the tightening  
of environmental regulations to the entry of new play-  
ers from other industries and the diversification of  
mobility businesses. Such changes are expected to  
continue increasing in scope and speed, and deliver-  
ing the cars that customers want via conventional  
methods is already growing difficult. We are currently  
advancing three initiatives to address these changes  
and continue to surpass customer expectations.  
The first initiative is to enhance the in-house com-  
pany system. In July 2019, we established the  
Vehicle Development Center and expanded the  
Toyota ZEV Factory. At the Vehicle Development  
Center, we aim to further accelerate development  
Further enhancing the competitiveness of our car making  
to transform into a mobility company.  
Moritaka Yoshida  
Executive Vice President  
The auto industry is in the midst of a once-in-a-century  
period of profound transformation, a period that  
requires change on our part. For precisely that rea-  
son, however, we have to be mindful of what must  
not change—namely, we must continue to hone our  
competitiveness in the real world of car making. This  
alone will allow us to generate the resources needed  
to weather the changes to come and shift  
Our Progress So Far  
It has been four years since the introduction of TNGA  
and three years since the launch of the in-house com-  
pany system. The number of models and units pro-  
duced based on these systems is growing. Beginning  
Making Ever-better Cars: Structure  
Reinforced Competitiveness through TNGA  
Models Introduced under the TNGA/In-house Company System  
2
015  
2020  
TNGA  
In-house Company System  
Development  
man-hours  
Capital expenditures  
Approx.  
Vehicle costs  
Approx.  
Smart sharing  
utilize volume of  
Car-making based on  
the customer’s perspective  
Approx.  
(
Lexus  
10,000hicles)  
25%  
25  
%
10%  
UX  
ES  
LS  
LC  
Prius/Prius PHV  
Mid-size  
C-HR  
Corolla  
class  
Corolla Sport  
Century  
RAV4  
Corolla Touring  
Highlander  
Camry  
Crown  
Full-size  
class  
Avalon  
Hiace  
Equipment  
standardization/  
sharing  
Grouping  
development  
Component structure  
optimization  
Compact  
class  
JPN Taxi  
Yaris  
Total optimization  
of base structure  
Vehicle Development Center  
Sport  
Before  
TNGA  
Before  
TNGA  
Before  
TNGA  
Supra  
7
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Making Ever-better Cars: Continuing to Hone Competitiveness in the Real World of Car Making  
and reinforce product appeal by fully integrating  
everything from advanced planning and advanced  
development to mass production development in a  
lean manner. At the same time, we are nurturing  
skilled human resources able to advance the total  
optimization of cars as well as development from the  
customer’s perspective. At the Toyota ZEV Factory,  
by consolidating all of Toyota’s functions related to  
zero-emission vehicles (ZEVs), we will be able to  
advance the integrated planning, development, and  
manufacturing of next-generation ZEV products. The  
existing vehicle-based companies will also further  
leverage the specific features of their respective cars,  
competing with one another to further differentiate  
their products from the customer’s perspective and  
hone their efforts to make ever-better cars.  
The second initiative is the evolution of the TNGA.  
In addition to global changes, such as the shift from  
sedans to SUVs, region-specific customer preferenc-  
es are in constant flux. Rather than rigidly pushing  
complete global standardization, we are making  
adjustments by model and region to meet customer  
needs while advancing smart sharing and cost refine-  
ment. Alongside flexible development, we will imple-  
ment flexible production of differently shaped models  
to further ensure a framework that is resilient to  
changes in demand.  
careful evaluations of the strengths and weaknesses  
of each Toyota Group company while advancing alli-  
ances with other companies to enhance competitive-  
ness and speed. We are working with Daihatsu Motor  
Co., Ltd., to reinforce coordination in car making,  
focusing mainly on compact cars in Japan and  
emerging nations. In addition, we are advancing col-  
laboration in the areas of development and produc-  
tion with Suzuki Motor Corporation, which boasts a  
strong market share in India, leveraging the strengths  
of both our companies, as well as collaboration with  
Subaru Corporation in the area of All-wheel Drive  
(AWD) technologies, to make cars even more fun to  
drive, and battery electric vehicle (BEV) development.  
Through such efforts, we are promoting collaborative  
car making that leverages our respective strengths to  
meet evolving needs. At the same time, in the areas  
of safety and eco-friendly technologies, which can  
best contribute to society if they are in widespread  
use, we are not only accelerating technological devel-  
opment within Toyota to lead the way but also going  
beyond competition to actively promote collaboration  
across the industry.  
Our Unchanging Focus on Creating Cars  
That Will Be Loved  
Preventing Accidents Caused by  
Pedal Misapplication by  
Elderly Drivers  
Toyota boasts numerous long-selling models still in  
production more than 50 years after their launch,  
such as the Crown, Land Cruiser, Hiace, and  
In recent years, tragic accidents caused by elderly drivers  
have frequently appeared in the news in Japan. In particular,  
drivers 75 years or older are responsible for a large portion of  
accidents caused by accidentally pressing the accelerator  
instead of the brake in parking lots and elsewhere.* This  
has attracted significant attention as a social issue.  
Toward its ultimate goal of eliminating traffic accident  
causalities, Toyota has developed safety technologies  
grounded in the pursuit of real-world safety. New vehicle  
models are now equipped with Toyota Safety Sense,  
which is expected to help prevent and mitigate such  
accidents as running into pedestrians and rear-end colli-  
sions, as well as Intelligent Clearance Sonar (ICS—park-  
ing support braking that scans for stationary objects),  
which is expected to prevent and mitigate the severity of  
low-speed collisions, such as those in parking lots.  
Furthermore, in light of the growing issue of accidents  
caused by elderly drivers, in 2018, in addition to systems  
offered in new cars, we introduced a pedal misapplication  
prevention system that can be retrofitted in cars that cus-  
tomers already own. We plan to expand the number of  
models for which retrofit systems are available to 12 by  
the end of 2019, focusing on common models that are  
popular with elderly customers.  
Along with initiatives to enhance the safety of cars  
themselves, we are implementing awareness-raising  
activities focused on people. A notable example is the  
approximately 10,000 seminars we provide each year for  
customers to help them understand ICS systems. We  
also believe that improving the traffic environment, includ-  
ing related rules and infrastructure, is essential to the  
realization of a safe mobility society.  
Going forward, we will lead the way in developing safe  
cars to help our customers safely drive longer and with  
greater confidence, promoting the widespread use of  
advanced technologies while working with a spirit of  
competition and collaboration with the auto industry as a  
whole and a wider range of partners to create a society  
free of traffic accidents.  
Century. Over the decades, we have pursued car  
making that meets the needs of the times, thinking  
carefully about the role that each vehicle plays and  
receiving feedback from customers around the world.  
In this way, our customers have helped make us  
what we are today, for which we are deeply thankful.  
In autumn 2019, 53 years after the debut of the origi-  
nal Corolla, we launched its 12th generation.  
Recently, hearing about a man who has driven his  
original model for 53 years, I was moved by how  
beloved cars can be. Beyond attachment to the car  
itself, through the process of making memories with  
his family in it, his entire experience with the Corolla  
has transformed into something irreplaceable. Going  
forward, to prevent our cars from being commod-  
itized, we will continue to work to make cars that  
customers will want, so that they will be loved and  
the experiences had with them unforgettable, seeking  
always to deliver cars that are high quality, affordably  
priced, and that meet our customers’ needs.  
Going forward, we will continue to push forward  
ambitiously, constantly seeking improvement based  
on the TPS and cost reduction as we work to trans-  
form into a mobility company. Through such initia-  
tives, by the end of 2021 we plan to introduce 14 new  
models, raising the portion of global vehicle sales  
accounted for by such models to approximately 60%.  
The third initiative is to build relationships with part-  
ners as we move away from a policy of internal  
self-sufficiency in preparation for the CASE era.*  
Specifically, we are applying a “home and away” per-  
spective as we rebuild our businesses based on  
* CASE: Connected, Autonomous/Automated, Shared, and Electric.  
Future Initiatives—Further Enhancing Competitiveness  
Long Sellers in the Game for More than 50 Years  
1
: Enhance the in-house company system  
Seamless development/Speed up  
Vehicle Development Center)  
Differentiation based on customer perspective  
2: Evolution of the TNGA  
Smart sharing across regions/models  
Flexible production structure  
(
Crown  
Land Cruiser  
Hiace  
Century  
3: Build relationships with partners  
Home and away/alliances  
Competition and collaboration (safety/environment)  
* Source: ITARDA INFORMATION No. 124 - Traffic Accident  
Analysis Report, issued in February 2018, Institute for Traffic  
Accident Research and Data Analysis (ITARDA)  
Shift resources (people, goods, money) and human resource development  
toward future CASE development  
Corolla  
Hilux  
Coaster  
Dyna/Toyoace  
8
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Reinforcing Competitiveness and Being the “Best in Town” around the World  
motor sports through GAZOO Racing. Involvement in  
motor sports facilitates the further enhancement of  
ever-better cars and helps foster a love of cars  
among more people.  
Customer tastes and technologies are evolving  
faster than ever. It is imperative that Toyota muster its  
entrepreneurial spirit to enhance its competitiveness  
worldwide. The foundation of such efforts will be the  
Toyota Way as applied to sales, namely, the “best in  
town” approach and Genchi Genbutsu (onsite,  
hands-on experience).  
Being the “best in town” means starting from the  
assumption that markets are different in each country  
and region and then listening, learning, and taking  
appropriate action on the ground. Genchi Genbutsu  
entails visiting target markets to gain a true under-  
standing and taking action.  
By promoting Toyota Way sales worldwide and  
advancing sales activities designed to secure constant  
improvement, I am confident that we can become the  
top mobility company in the hearts of customers.  
Under the new company, the Tokyo region has  
taken the lead in commencing sales of all models at all  
sales outlets. Originally, we were aiming for a gradual  
transition to the new approach at all of our 6,000  
nationwide sales outlets over the 2022–2025 period,  
but we now expect to complete the shift by May 2020.  
In terms of new mobility services, we have suc-  
cessfully trialed KINTO, a monthly set-price subscrip-  
tion service for individual customers, in Tokyo and are  
now rolling it out across Japan.  
Our business is based on the personal relation-  
ships of trust with customers built by our nationwide  
network of 6,000 sales outlets and 110,000 employ-  
ees. We will work on reinforcing existing businesses.  
At the same time we will expand lifestyle service busi-  
nesses. These businesses help our customers and  
regions solve day-to-day issues.  
For example, fuel cell vehicles, plug in hybrid elec-  
tric vehicles, and hybrid vehicles could be used to  
augment the power supply in areas without power  
due to typhoons, flooding, or other natural disasters.  
We are also working on raising awareness so that  
customers are able to put such vehicles to use in  
times of emergency.  
In the existing automotive business, we have  
already streamlined logistics by integrating genuine  
Toyota parts distributors with auto supply companies.  
To strengthen our customers’ car sales business, we  
have implemented comprehensive sales initiatives  
encompassing the entire value chain, including sales,  
maintenance, and the handling of used vehicles.  
Going forward, focusing on vehicle usage, we will  
advance the development of services for corporate  
customers, the KINTO beloved car subscription ser-  
vice, and car sharing for individuals to build a plat-  
form that will meet customer needs. Evolving quickly  
and reinforcing our earnings structure, we will invest  
in lifestyle service businesses and advance activities  
aimed at being the “best in town.”  
Our business expansion plans begin with develop-  
ing mobility-related services. By taking on the mobility  
issues faced by customers in regions across Japan,  
we believe we can develop lifestyle service business-  
es. These include store-based services that continue  
to serve customers long after they give up their driv-  
er’s licenses due to age.  
Enhancing competitiveness and aiming for the top spot in  
the hearts of our customers with an entrepreneurial spirit.  
Didier Leroy  
Executive Vice President,  
Member of the Board of Directors  
Facing a once-in-a-century industry turning point,  
Toyota is accelerating initiatives to transform into a  
mobility company. Reinforcing competitiveness, we  
are pursuing development initiatives globally.  
Initiatives under way include mobility services that  
look beyond the bounds of our conventional car sales  
business. Such services let more customers use  
Toyota vehicles while facilitating the efforts of diverse  
stakeholders to foster a hydrogen-powered society.  
In addition, we continue to reinforce our brand to  
attract customers. These efforts comprise three pil-  
lars. The first is the “Start Your Impossible” global  
corporate campaign, launched in 2017. This cam-  
paign reflects Toyota’s aim of becoming a mobility  
company providing mobility for all and aligns with  
Toyota’s spirit as a worldwide partner of the Olympic  
and the Paralympic Games.  
By providing personal, heartfelt services that address  
issues faced by its long-time customers, Toyota aims to  
be their lifelong close and trusted partner.  
Transformation Begins in Japan:  
Confronting Global Challenges Head On  
As Toyota works to transform into a mobility compa-  
ny, it is rolling out new initiatives first in Japan.  
Based on the J-ReBORN Plan, launched in 2016,  
Toyota and its domestic sales companies aim to revital-  
ize Japan as a whole as well as on a regional basis. To  
this end, Toyota is shifting its focus from sales channels  
to sales regions. We are looking to revise our structure  
and work styles accordingly. By doing so, we aim to  
meet the needs of customers in each region and rein-  
force cooperation with the government and with other  
companies. Ultimately we will transform our business  
model by providing new mobility services.  
Business Transformation in Japan  
Children and young adults  
Families  
Seniors  
Elderly  
Ownership: New car  
Reinforcing bonds  
with customers  
Use: Corporations, rental cars, KINTO, sharing  
Services  
U-Car  
The second pillar is eco-cars, an area in which we  
are leveraging our strengths. Focusing on eco-cars  
and the Plant Zero CO2 Emission Challenge, we are  
transforming the way we make cars while working to  
protect our home planet—the Earth. The third pillar is  
These efforts kicked off in Tokyo, where changes in  
mobility services are already the most advanced. In  
April 2019, we merged four directly managed dealers in  
the region to establish Toyota Mobility Tokyo.  
Invest in the future and  
expand our businesses  
Supplying power  
9
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Reinforcing Competitiveness and Being the “Best in Town” around the World  
Fuel Cells: An Efficient Solution to Air Pollution from Commercial Heavy-duty Trucks  
The World’s First Fuel Cell Vehicle Taxi Service  
HYPE, the world’s first fuel cell vehicle (FCEV) taxi ser-  
vice. Beginning with 25 Mirai FCEVs delivered in July  
2017, HysetCo has gradually increased the HYPE fleet  
and plans to have more than 200 vehicles providing  
services by the end of 2019. They will have 600 FCEV  
taxis on the streets of Paris by the end of 2020. Air  
Liquide is supporting the project by building hydrogen  
stations. Spurred by the establishment of the joint  
venture, the company plans to build enough stations  
to meet the needs of 600 Mirai FCEVs.  
This project will supply environmentally sustainable  
mobility using Toyota’s Fuel cell technology and pro-  
vide Toyota with experience in developing mobility ser-  
vices. The Mirai taxis, featuring a blue sky patterned  
exterior, will help achieve Paris’s goals of zero emis-  
sions from taxis by 2024 while improving air quality.  
In the United States, most road freight is transported  
by large diesel trucks, which emit nitrogen oxide, par-  
ticulate matter, and other air pollutants. As a result,  
communities in areas near freeways, container ports,  
warehouse districts and other places with heavy truck  
traffic face serious air quality issues. The ports of Long  
Beach and Los Angeles, in California, boast the high-  
est volume of container handling in the country. More  
than 17,000 such freight trucks, each with a large  
environmental footprint, operate at these ports, and  
that figure is projected to rise to 32,000 by 2030.  
In light of these circumstances, Toyota is working  
with a wide range of partners to contribute to commu-  
nities by utilizing fuel cell technologies, which emit no  
cut annual greenhouse gas emissions by 465 tons  
and annual emissions of nitrogen oxide, particulate  
matter, and other air pollutants by 0.72 tons. Under  
the project, the fuel cell system of Toyota’s Mirai is  
being adapted for use with Kenworth T680 trucks to  
achieve an estimated range of more than 300 miles  
(approximately 480 km), twice the average daily driving  
distance of such trucks. We plan to deploy 10 of these  
trucks to haul freight from the Port of Los Angeles, with  
the first going into operation by the end of 2019.  
By adapting its fuel cell technologies to freight  
trucks, which require a significant amount of hydrogen  
for their daily operation, Toyota is helping to spread  
the use of eco-vehicles while contributing to local  
communities, creating solutions from the perspective  
of protecting the Earth, our home planet.  
In France, which is working to build hydrogen power  
infrastructure, Toyota Motor Europe has formed the  
joint venture HysetCo with the major gas company Air  
Liquide and other partners. HysetCo is developing  
Genchi Genbutsu: Improvement in Close Cooperation with Dealers  
Furthermore, we identified specific requests from  
each region, studied past initiatives carried out by com-  
petitors, and implemented a range of improvements.  
One initiative was to have dealers and events dis-  
play the type of modified trucks used in grass-roots  
racing popular with young people. Mod shops had  
been reluctant to work on Toyota trucks, seeing them  
as difficult to modify. However, through steadfast  
negotiation, we were able to make the display a reality.  
We also coordinated with rear body production com-  
panies to offer one-stop financing options at sales outlets  
for both the trucks themselves and the rear body struc-  
tures, making the purchasing process easier. These new  
options have been well received by customers.  
In addition to horizontally expanding successful ini-  
tiatives, we are providing insurance plans with flexible  
rates for vehicles equipped with connected devices.  
These rates are adjusted depending on vehicle usage.  
Through such initiatives to apply Genchi Genbutsu  
and increase satisfaction, we increased our customer  
appeal and reclaimed the market share we had lost.  
CO2 or other air pollutants.  
At the Port of Los Angeles and Port of Long Beach,  
Toyota has been conducting a pilot test of commercial  
heavy-duty trucks equipped with fuel cell systems  
since 2017, continually making improvements. For  
example, in 2018, we upgraded some of the trucks  
used in the project based on know-how gleaned from  
the approximately 16,000 km driven so far.  
Since autumn 2018, Toyota has been participating  
alongside U.S. truck manufacturer Kenworth and ener-  
gy company Shell in a new “Shore to Store” project  
being implemented by the Port of Los Angeles aimed  
at achieving zero-emission freight transport. This initia-  
tive seeks to first reduce emissions in heavily impacted  
areas by introducing new cargo trucks mainly in the  
port areas. Later on, we aim to expand beyond port  
areas to build emissions-free logistics operations cov-  
ering a broader area. These initiatives are expected to  
Local Delivery  
(within Inland)  
Regional Delivery  
Thailand is home to one of Toyota’s longest-standing  
customer bases; the Company’s first sales location  
there opened in 1957. However, in recent years,  
Toyota had struggled in the pickup segment. In light of  
this, we decided to go back to the basics, thinking  
from the customer’s perspective and launching initia-  
tives in close cooperation with dealers. As part of  
these initiatives, the core management of Toyota  
Motor Thailand began by visiting all 155 dealers  
across the country. Based on what they learned from  
dealers, they quickly made decisions and took action  
to address front-line issues.  
(
POLA  Inland)  
Regional Delivery  
POLA  Inland)  
(
POLA  
Port of Los Angeles)  
(
60 miles  
M Disadvantaged Community (by CalEPA)  
Area covered by demonstration phase of the “Shore to Store” project  
Source: CalEPA  
1
0
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Taking Ever-better Cars Further through Motor Sports : GAZOO Racing  
Through motor sports, Toyota aims to bring excitement  
and joy to customers, fans, and communities around the world.  
Above all, developing our people and our cars in order to make and  
deliver ever-better carsis  
Supra is back  
the unwavering coreof Toyota motor sports.  
GR Supra as it flagship model, Toyota will leverage  
the know-how developed in its motor sports activi-  
ties around the world in the further expansion of the  
GR series and product development more broadly.  
In 2019, its 13th year in the competition, Toyota  
raced two vehicles. The first, as in 2018, was a  
LEXUS LC equipped with a range of next-generation  
technologies. The second, competing for the first  
time, was a GR Supra. Behind the wheel of the GR  
Supra, President Toyoda took part as a driver for the  
first time in three years. The GR Supra drove the full  
difference of approximately 75 m and numerous  
corners. Leveraging the challenging driving conditions  
recreated here, Toyota will thoroughly hone every one  
of its models and strive to develop cars that epitomize  
the true joy of driving. At this time of transformation in  
the very nature of mobility, Toyota will remain true to its  
strengths of building cars through Genchi Genbutsu  
(onsite, hands-on experience) and delivering emotional  
performances to bring smiles to customers’ faces.  
The Flagship Sports Car of  
the Toyota Brand  
At the 2019 North American International Auto  
Show, Toyota premiered its GR Supra, which  
President Akio Toyoda described as an “old friend”  
back from a 17-year hiatus. Toyoda, who had  
become the pupil of the late master driver Hiromu  
Naruse in 2002, brought a used Supra to  
Nürburgring in Germany in 2006. The frustration  
of watching competitors test their prototypes there  
in the years that Supra production was stopped  
became yet another force driving the creation of  
ever-better cars.  
The GR Supra is the first global model of TOYOTA  
GAZOO Racing’s GR sports car series. As the fifth  
generation of the Supra, first introduced in 1978, the  
GR Supra, like each generation before it, features an  
inline six-cylinder engine and front-engine, rear-  
wheel-drive powertrain. This time around, extensive  
attention has also been paid to the three fundamen-  
tal elements of wheelbase, tread, and center of gravi-  
ty to achieve handling performance befitting a pure  
sports car. TOYOTA GAZOO Racing’s accumulated  
expertise and know-how have been funneled into the  
new GR Supra to create a car that people the world  
over will find truly fun to drive and that will provide an  
experience that transcends the enjoyment of driving.  
In 2018, Toyota’s hard work in the realm of motor  
sports paid off, securing a long-coveted first victory  
at Le Mans and a WRC manufacturer’s title. With the  
Developing Our Cars and  
Our People through Motor Sports  
24 hours with virtually no issues, finishing 41st over-  
all, while the LC finished 54th.  
The major motor sports competitions Toyota partici-  
pates in include the FIA World Rally Championship  
(WRC) and the FIA World Endurance Championship  
(WEC), including the 24 Hours of Le Mans. Standing  
in contrast to these is the 24 Hours of Nürburgring  
endurance race (NBR). Unlike the factory-backed  
professional teams that compete in the WRC and  
WEC, Toyota’s NBR team, including the mechanics  
and engineers, comprises only Toyota employees,  
who compete with a race car built by employees  
who work on Toyota’s mass-production vehicles.  
GAZOO Racing was established to compete in NBR  
in 2007 with a team led by Hiromu Naruse. Since  
then, Toyota has taken employees to Nürburgring  
every year for the purpose of developing its cars and  
people to help make ever-better cars through the  
extremities of this 24-hour race on what is reputed  
to be one of the most challenging courses in the  
world. The experiences employees forge in these  
harsh conditions are utilized in vehicle development.  
At the same time, parts and technologies that  
Toyota aims to commercialize are refined by use in  
the race vehicles employees build.  
New Technical Center:  
Pushing Automotive Manufacturing  
Further through Genchi Genbutsu  
Laid out to resemble ordinary European country  
roads, the Nürburgring is known as one of the  
world’s most difficult courses, with an exceptionally  
long circuit of 25 km, narrow track widths, a maxi-  
mum altitude difference of around 300 m, and more  
than 170 corners.  
To further raise the bar in terms of driving perfor-  
mance, environmental friendliness, and safety as it  
looks to build the cars of the future and provide  
ever-better cars to customers around the world,  
Toyota is constructing Toyota Technical Center  
Shimoyama in a mountainous area straddling the cit-  
ies of Toyota and Okazaki. The full-scale opening of  
the facility is scheduled for fiscal 2023. Part of the  
facility, the 5.3 km country road test course, opened in  
April 2019. With a design based on our extensive  
experience at Nürburgring, the course takes advan-  
tage of the natural terrain, offering a maximum altitude  
Toyota Technical Center Shimoyama  
In addition, around 70% of the trees and greenery  
covering the site (approximately 650 hectares) have  
been left undisturbed. By preserving these areas  
and developing new green spaces, Toyota is work-  
ing to appropriately maintain and manage the site’s  
natural environment.  
WEB  
TOYOTA GAZOO Racing  
1
1
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Speeding the Popularization of Electrified Vehicles for Our Home Planet  
Over the past few years, the frequency and extent  
of damage caused by abnormal weather, such as tor-  
rential rainfall, and natural catastrophes has grown  
worldwide. We can wait no longer to find solutions to  
the problem of global warming. Our problems will  
multiply unless we come up with fixes for air pollution  
and energy issues. Addressing these global problems  
will require taking on fresh perspectives and looking  
through the lenses of our hometowns, home coun-  
tries, and home planet. We must pass along to future  
generations a deep sense of responsibility to care for  
these homes, instilling a love for the towns and coun-  
tries in which we were born and raised as well as a  
love for the planet that is the home of everyone in the  
world. Toyota is working on these environmental issues  
with the mindset that planet Earth is our only home.  
year. In order to improve corporate average CO  
2
Toyota is advancing various measures to increase the  
popularity of electrified vehicles.  
emissions and fuel efficiency, companies must not  
only pursue technological innovation, but also transi-  
tion their mix of vehicle types toward models with  
Providing More Electrification Technologies  
and Systems to Reduce CO2 Emissions  
better fuel efficiency. With regard to CO2 regulations  
in Europe, for example, Toyota led the industry in  
meeting 2017 regulatory values, and, although the  
current-generation Prius satisfies 2025 regulatory  
values, it is challenging for SUVs and other types of  
relatively heavy vehicles, even hybrid models, to clear  
this regulatory hurdle, necessitating the greater prolif-  
eration of PHEVs, BEVs, and FCEVs.  
The second trend entails regulations for zero emis-  
sion vehicles (ZEVs), which have come into effect in  
some parts of the United States and Canada, and  
regulations for new energy vehicles (NEVs) in China.  
Automakers above a set production threshold are  
obligated to ensure that vehicles like BEVs and  
FCEVs account for a minimum percentage of sales.  
This government policy basically aims to increase the  
Since introducing the first-generation Prius in 1997,  
Toyota has established mass production technologies  
while honing the core technologies essential for elec-  
trified vehicles for more than two decades. We have  
put into place a global structure for producing 1.6 mil-  
lion electrified vehicles annually. Our motors, batteries,  
and power control units (PCUs) are core technologies  
that are used in all kinds of electrified vehicles, includ-  
ing HEVs, PHEVs, BEVs, and FCEVs. The foundation  
that we have built to date is one of our main strengths,  
and where we can make a major contribution to the  
spread of electrified vehicles in the future.  
Realizing the widespread use of electrified vehicles and  
a cleaner global environment will require the help of many  
partners. Toyota has already begun.  
Regulations Are Being Tightened,  
along with New Government Policies,  
to Combat Global Warming.  
Shigeki Terashi  
Executive Vice President,  
Member of the Board of Directors  
Over the past few years, Toyota has seen an  
number of vehicles on the road with zero CO  
2
emis-  
increase in inquiries about its vehicle electrification  
systems from companies engaged in the develop-  
ment of HEVs and other electrified vehicles. Toyota  
believes now is an opportune time to cooperate with  
other companies in light of the growing need for elec-  
trified vehicles and, as a technological supplier of sys-  
tems for vehicle electrification, is providing them with  
access to its growing library of technologies in the  
field. In principle, Toyota has an open policy regarding  
the handling of its intellectual property (patents), and  
has offered access to its patents for appropriate  
Two major trends in automobile-related environmental  
regulations have drawn considerable attention lately.  
The first is regulations on CO2 emissions and fuel  
efficiency. Corporate average fuel economy (CAFE) is  
the average fuel efficiency of the entire fleet of auto-  
mobiles sold by an automaker, and governments  
have moved to regulate the automobile industry using  
this metric. Under this framework, which is increas-  
ingly being adopted by countries worldwide, the  
sions. Around the world, countries are projected to  
increasingly adopt similar regulations. Other govern-  
ment incentives include subsidies, car access restric-  
tions, and priority car lane access.  
With the environment as one of management’s high-  
est priorities, Toyota has advanced initiatives in line  
with its basic policies of conserving energy, address-  
ing fuel diversity, and contributing to sustainability  
through the proliferation of eco-cars. As part of the  
Toyota Environmental Challenge 2050, launched in  
To reduce CO2 emissions on a global scale, the fuel  
economy of entire fleets must be improved by round-  
ing out the lineup of HEVs and PHEVs, while also  
quickly getting customers to favor ZEVs over conven-  
tional vehicles, even in the absence of government  
regulations and incentives. With a strong vision,  
2
015, we set for ourselves the New Vehicle Zero CO2  
Emissions Challenge, under which we aim to reduce  
by 90% Toyota’s global average new vehicle CO  
emissions during operation by 2050, compared with  
required level of cuts in CO  
2
emissions rises each  
2
the 2010 level. Since launching the Prius hybrid elec-  
tric vehicle (HEV) in 1997, Toyota has sold approxi-  
mately 14 million electrified vehicles around the world  
Response to European CO  
2
Standards  
Initiatives to Encourage Spread of Electrified Vehicles  
Industry Leaders in Surpassing 2017 Regulatory Values  
2
CO Emission Levels  
Extended to  
the end of 203
System Control  
FC Stacks  
Approx. 4,540 patents  
FCEV  
1st: Toyota  
25%  
2
3
nd: Competitor A 20%  
rd: Competitor B 20%  
—2019  
130g regulation  
(
as of July 2019), helping to cut CO  
2
emissions by  
*
Royalty-free licenses to 23,740 patents  
related to vehicle electrification technology  
to be granted  
Gasoline  
vehicles  
more than an estimated 113 million tons.  
150  
—2019  
130g regulation  
High-pressure  
Hydrogen Tanks  
Approx. 680 patents  
1
1
40  
30  
Approx. 2,840 patents  
2
020—  
In 2017, Toyota announced milestones for 2030 in  
the Toyota Environmental Challenge 2050 that target  
new vehicle sales totaling 5.5 million electrified vehi-  
cles, including at least 4.5 million HEVs and plug-in  
hybrid vehicles (PHEVs) and more than 1 million bat-  
tery electric vehicles (BEVs) and fuel cell vehicles  
Competitor A  
95g regulation  
All electrification technologies: Until the end of 2030  
Fuel cell-related patents: Extended to the end of 2030  
System Control  
Approx. 7,550 patents  
120  
2020—  
95g regulation  
2025  
Prius  
(current model)  
1
1
10  
00  
90  
Regulation level  
BEV  
Toyota  
2030  
Competitor B  
2025  
Regulation level  
Toyota’s target for 2020  
Regulation level  
Motors  
Approx.  
PHEV  
HEV  
8
7
6
0
0
0
Chargers  
2030  
Regulation level  
Prius PHV  
(current model)  
2
,590 patents  
Approx. 2,200 patent
(FCEVs). Sales of electrified vehicles have recently  
50  
BEV/FCEV  
Power control units  
1,000  
1,200  
1,400  
1,800  
Approx.  
,020 patents  
*Calculated based on Toyota Europe sales results  
Patent numbers as of  
March 31, 2019  
Engines and Transaxles  
Approx. 1,320 patents  
been growing at a pace that exceeds these targets.  
Vehicle weight (kg)  
2
Source: Prepared by Toyota based on a publication issued by the International Council on Clean Transportation  
1
2
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Speeding the Popularization of Electrified Vehicles for Our Home Planet  
licensing fees upon receiving applications from third  
parties. In 2015, Toyota began offering royalty-free  
licenses to its proprietary fuel cell-related patents.  
More recently, Toyota has decided to provide royal-  
ty-free licenses to its portfolio of patents (about  
December 2017, Toyota set itself the objective of  
making a full-scale entry into the BEV market, begin-  
ning in China, in 2020 before increasing its BEV mod-  
els worldwide to at least 10 models in the early  
2020s. Toyota has advanced preparations in line with  
this schedule, unveiling the C-HR/IZOA model at the  
Shanghai Motor Show in April 2019.  
With a mind to further promote BEVs, Toyota has  
launched initiatives with the aim of building a new  
business model that, in the spirit of collaboration,  
openly includes business partners. This new business  
concept goes beyond the conventional model of  
developing and manufacturing BEVs for dealers who  
then distribute them to customers. To help make  
society better, we will create a new business model  
that is open to partners who share our aspirations.  
While improving product appeal by offering  
high-endurance, high-performance batteries, Toyota  
is maximizing the use of both BEVs and batteries  
from production until final disposal to tackle issues  
hindering the proliferation of BEVs. In addition to  
sales, Toyota is expanding leasing, ensuring the col-  
lection of used vehicles, assessing used batteries,  
and putting used vehicles back on the market while  
getting the maximum use out of batteries through  
reuse as supply parts and in non-vehicle applications.  
Furthermore, we offer peripheral services optimized  
for BEV owners, such as charging and insurance, so  
they can drive their BEVs without worrying about  
these details. We are keen to create new business  
models like this with our business partners in other  
fields as well.  
Japan: Start Building a New Business Model for  
Ultra-Compact BEVs  
Development of BEVs for China, the United States,  
and Europe  
In Japan, Toyota sees new business opportunities  
in compact, short-distance, and corporate-use  
BEVs. For starters, in 2020 we plan to unveil an  
ultra-compact two-passenger BEV smaller than  
a conventional light vehicle (which is already smaller  
than a standard passenger vehicle) and capable of  
traveling about 100 km on a single charge. This car  
will make it easy for young people who have just got  
their driver’s license and elderly people to get around  
on a daily basis. Our even-smaller i-ROAD three-  
wheel BEV is undergoing pilot testing on public roads  
for possible use in car sharing services in urban areas  
and tourist destinations.  
Our pedestrian-zone BEVs, for use in areas where  
people walk, are being prepared for a 2020 launch. In  
addition to a ride-while-standing model, we plan to  
release a ride-while-sitting model and a wheel-  
chair-linked model in 2021.  
By offering a diverse lineup of such BEVs, we will  
provide a means for safe, worry-free transportation in  
tune with the life stage of each customer. In order to  
see such BEVs gain popularity, we are engaged in  
talks with business partners in various fields and local  
governments interested in using BEVs, with the inten-  
tion of creating integrated business models covering  
development and sale through final disposal.  
Together with diverse like-minded stakeholders, we  
are taking steps to support lifestyles in tune with the  
needs of communities and our customers.  
For markets with strong demand for BEVs, Toyota is  
efficiently developing reasonably priced models in  
a sufficient variety to meet diverse customer needs.  
Concretely, we are developing specific types of  
vehicles to meet specific customer needs. We are  
planning and developing these various models in  
collaboration with partner firms, such as Subaru  
Corporation, Suzuki Motor Corporation, and Daihatsu  
Motor Co., Ltd., to leverage to their respective areas  
of expertise. Toyota has signed an agreement to  
jointly develop BEVs with BYD Co., Ltd., and the two  
parties are developing BEVs and batteries with the  
aim of bringing to the Chinese market a BEV under  
the Toyota brand in the first half of the 2020s.  
2
3,740 patents) related to vehicle electrification tech-  
nologies, such as motors, PCUs, and system con-  
trol—a legacy accumulated over more than 20 years  
of HEV development. Additionally, Toyota will provide  
technical support for the commercialization of electri-  
fied vehicles being developed and produced with its  
powertrain system.  
If these initiatives accelerate the development of  
electrified vehicles at other companies, we will have  
helped hasten the reduction of CO2 emissions. With  
the support of our many stakeholders, we aim to  
contribute to the popularity of electrified vehicles  
around the world.  
Development and Supply of World-Leading  
Batteries  
Batteries are a core technology used in all electrified  
vehicles and have a significant impact on vehicle per-  
formance. Toyota has finely honed this core technology  
over the course of developing and marketing more  
than 14 million HEVs. For example, Toyota’s HEVs are  
highly efficient systems that, even with only a small  
battery capacity, achieve low fuel consumption. In  
terms of durability, a factor that has an outsized  
impact on BEV performance, and residual capacity  
after a long period of use, Toyota batteries have  
demonstrated industry-leading performance with  
regard to units used in its first-generation Prius PHV,  
which was launched in 2012, as well as its second-  
generation Prius that was unveiled in 2017. We aim  
Toyota is Full Steam Ahead on Initiatives to  
Promote BEVs  
The Toyota ZEV Factory is an internal organization  
created by bringing together the EV Business  
Planning Department, which began as an internal  
start-up, and the previously separate FCEV team.  
The Factory is charged with the planning and devel-  
opment of developing plans for BEVs.  
Among electrified vehicles, Toyota is taking a broad  
approach to developing BEVs ranging from pedestri-  
an-zone vehicles and ultra-compact two-passenger  
vehicles to compact and mid-size passenger cars. In  
Zero Emission Vehicles  
BEV Business Models under Consideration  
BEVs for Global Deployment  
(
Including Development Concepts, Driving Demonstrations, and System Provision)  
Commercial vehicles  
Lunar rover  
Peripheral services  
Improved convenience/added value, such as charging services and insurance  
Leasing  
 Reduce the customer burden  
Used vehicle sales  
 Establish a used BEV business  
that leverages the remaining  
value of batteries  
FCEVs  
MaaS  
Development  
and  
manufacturing  
Reasonable prices  
High-performance  
batteries  
by setting remaining value  
 Improve battery recovery rate  
Battery  
Assessment  
recycling  
criteria  
Recover scarce  
Remaining  
Battery reuse  
Reuse as supply parts and by  
resources  
value of batteries  
dealers and in homes  
Promote the complete use of  
batteries and use of  
Sales  
zone  
Ultra-compact  
Compact and mid-size  
renewable energy  
1
3
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Speeding the Popularization of Electrified Vehicles for Our Home Planet  
to achieve even higher levels of battery durability in  
the BEVs we plan to launch in 2020. Toyota contin-  
ues to carry on battery development with an eye on  
achieving world-leading performance when it brings  
BEV models to market globally.  
The promise of electrified vehicles has exceeded  
our initial expectations, and we must now prepare for  
the full-fledged proliferation of BEVs that will require  
higher-capacity batteries than those used in HEVs  
and PHEVs. To cooperate on battery procurement,  
Toyota jointly established Primearth EV Energy Co.,  
Ltd. with Panasonic Corporation in 1996, and we  
have signed an agreement to create a new joint  
venture by the end of 2020.  
To rapidly meet the diverse needs of regions  
around the world, Toyota has put into place a struc-  
ture for procuring the batteries needed to make elec-  
trified vehicles more popular, while coordinating and  
collaborating with Contemporary Amperex  
Technology Co., Ltd. (CATL), BYD Co., Ltd., GS  
Yuasa Corporation, Toshiba Corporation, and Toyota  
Industries Corporation.  
In preparing for the spread of BEVs and to win over  
customers to our BEVs, we have a long list of initia-  
tives to follow through on, including developing vehi-  
cles, ensuring the stable supply of batteries, improving  
the durability of batteries, and preparing for the reuse  
of older batteries. Toyota has been making steady  
progress on building business structures, including  
the creation of new business models. With an eye on  
helping to create a better society, we are open to  
working with a wider range of business partners than  
ever before, and intend to accelerate our efforts with  
partners who share our vision for the future.  
system, drastic improvements in performance for a  
FCEV, and a larger hydrogen tank. We will greatly  
increase our production capacity for FCEVs along with  
the launch of this next-generation Mirai.  
Participation in an International Space  
Exploration Mission  
Turning to commercial vehicles, Toyota plans to  
introduce 10 FC commercial heavy-duty trucks for  
a project being promoted by the Port of Los Angeles  
that aims to achieve zero emissions in cargo trans-  
portation with the use of FC technology. Toyota plans  
to construct a Tri-Gen* facility to generate electricity  
using carbonate fuel cell power generation tech-  
niques that extract hydrogen from waste biomass.  
This facility will be used to refuel these 10 FC com-  
mercial heavy-duty trucks. Plans also call for using  
the hydrogen fuel in non-transportation applications.  
In 2020, the Olympic and Paralympic Games will  
be held in Tokyo. As a Worldwide Partner, Toyota  
plans to give the world a glimpse into the hydrogen-  
powered society of the future with around 500  
FCEVs, the SORA FC bus, and FC forklifts.  
Aiming to Expand Ultimate Eco-Car FCEVs  
Toyota views hydrogen as a promising energy for the  
future, and came up with the concept of the Ultimate  
Eco-Car as an FCEV that will be key in a sustainable  
society. With the aim of encouraging the spread of  
FCEVs and realizing a hydrogen-powered society,  
Toyota intends to spur demand for hydrogen by  
leveraging the synergistic effects of introducing FCEV  
passenger cars and commercial vehicles. For start-  
ers, we are developing an FCEV version of mass-  
production passenger cars while continuing to  
improve performance and bring costs down. We will  
then apply these FCEV technologies to commercial  
vehicles, which are fewer in number but use larger  
amounts of energy per vehicle. As demand for hydro-  
gen expands, the price of hydrogen should decrease  
and create incentives to expand related infrastructure.  
In the passenger car market, Toyota has taken the  
initiative in encouraging the spread of FCEVs with the  
2014 launch of the Mirai, which has sold approximately  
10,000 units in total around the world. In late 2020,  
Toyota plans to release the next-generation Mirai with  
a 30% longer cruising range than the previous gener-  
ation, thanks to a completely revamped fuel cell (FC)  
Toyota and the Japan Aerospace Exploration  
Agency (JAXA) have been working together on the  
development of a manned, pressurized rover that  
uses FCEV technology for an international effort to  
explore the moon’s surface, providing the mobility  
solution required for the human exploration of the  
moon. The rover will accommodate two passen-  
gers and feature automated driving functions for  
exploring the moon’s surface for six weeks with  
more than 10,000 kilometers of driving range. To  
ensure there is enough energy for driving, the  
lunar rover will have Toyota’s next-generation fuel  
cells that enable travel over 1,000 kilometers on  
a full hydrogen tank. To ensure the safety of the  
crew as they reach their destination, the lunar  
rover must also be able to exhibit adequate  
* Tri-Gen is short for Tri-Generation, the production of water, electricity,  
and hydrogen.  
driving performance under harsh conditions and  
automated driving functions to assist the crew.  
Challenging Solid-State Batteries as  
a Battery Maker  
Mirai Concept (Exhibited at the Tokyo Motor Show 2019)  
Durability of Batteries  
Framework for Battery Procurement and Collaboration  
Positive Electrode Particle  
Negative Electrode Particle  
Solid Electrolyte Particle  
Conductive Additives  
1
00%  
Binder  
World-class  
durability target  
Toyota has been working on the development and  
production of its own batteries and aims to devel-  
op a mobility solution that demonstrates its new  
solid-state batteries by 2020 or so. Solid-state  
batteries use high-density solids instead of liquids,  
allowing batteries to be more compact, which will  
enable more batteries to be installed in a vehicle.  
Despite the high hurdles to mass production, we  
are gradually prototyping larger batteries while  
validating their safe operation.  
C-HR/IZOA EV  
Second-generation  
Prius PHV (approx. 75%)  
In addition to long-standing  
Aiming for world-class durability  
by limiting battery degradation  
through innovations in battery  
materials, pack structure, and  
control systems  
partners Panasonic Corporation  
and Primearth EV Energy Co., Ltd.,  
collaborate with global battery  
makers to respond to the rapid  
popularization of electrified vehicles  
First-generation Prius PHV  
0
Years passed  
1
0 years  
1
4
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Toward a World with No Traffic Casualties—Active Safety and Automated Driving Research and Development  
Since the 1990s, Toyota has engaged in active safety  
and automated driving technology research and  
development with the primary goal of eliminating  
traffic casualties.  
complementary organizations that specialize by  
research areas and stages of technology development.  
Toyota Research Institute (TRI) is headquartered in  
Silicon Valley and uses AI and research vehicles to  
advance the development of automated mobility. TRI  
leverages deep collaborations with research universi-  
ties from its operating locations in Ann Arbor,  
Michigan and Cambridge, Massachusetts.  
bridge to the creation of world-leading software for auto-  
mated vehicles that achieves production level quality.  
Toyota and TRI-AD are working toward mass pro-  
duction in partnership with the integrated vehicle  
control systems company J-QuAD DYNAMICS  
(established as a joint venture of DENSO, Aisin Seiki,  
ADVICS, and JTEKT). Together, these companies  
have formed a cooperative framework, spanning  
innovation to manufacturing as a unified team.  
Today, Toyota is advancing research and develop-  
ment based on its Mobility Teammate Concept. This  
concept is built on the belief that people and vehicles  
can work together as teammates in the service of  
mobility that is safe, convenient, efficient, and fun.  
Toyota believes that cars will continue to be loved  
even in a future where some driving is automated.  
Active safety and automated driving technologies will  
also improve mobility for all, for example, by giving  
new independence to the lives of elderly individuals  
who otherwise would not be able to drive. The  
spread of these technologies in synergy with con-  
nected technologies also promises to reduce traffic  
congestion and lower atmospheric pollution from  
vehicle exhaust.  
Toyota Motor Europe researches recognition tech-  
nology and Toyota Central R&D Labs focuses on  
improving sensor technologies.  
Toyota’s Unique Approach to Active Safety  
and Automated Driving  
Toyota Research Institute - Advanced Development  
(TRI-AD) in Tokyo serves as a bridge connecting the  
innovation of Silicon Valley with Japanese master  
craftsmanship to accelerate development of the  
robust, production-quality software needed to bring  
TRI’s technology to Toyota vehicles. TRI develops  
proof of concept vehicles that incorporate new capa-  
bilities; TRI-AD builds on these, incorporating TRI’s  
automated driving research and working to mature  
both the software and hardware to create viable  
pre-production vehicles. Innovation will continue even  
after vehicles are sold using Over-The-Air (OTA)  
updates for continuous performance improvements  
and added functionality. In this way, TRI-AD is the  
Toyota’s active safety and automated driving technologies  
have the potential to improve mobility and quality of life for  
all people, regardless of age or ability.  
Toyota is developing active safety and automated  
driving systems based on two research approaches:  
TM  
Toyota Guardian and Toyota Chauffeur, respectively.  
Gill A. Pratt  
Fellow  
Chauffeur’s goal is to allow a vehicle to drive on its  
own, ultimately without human oversight or fallback  
responsibility. This approach can provide mobility for  
those who cannot currently drive because of age, infir-  
mity, or other reasons. Toyota recognizes it is crucial  
not to underestimate the formidable hurdles to deploy-  
ing such automated driving systems. Technologically,  
how do we train a machine to perceive and participate  
Toyota’s Active Safety and Automated  
Driving Development Framework  
Toyota’s active safety and automated driving research  
and development efforts take place across  
Toyota’s Vision  
Our Guiding Development Philosophy  
Development Pipeline  
Safety  
Toyota’s unique approach  
to automated driving is built  
on the belief people and  
vehicles can work together  
in the service of safe,  
convenient, and efficient  
mobility.  
Over-The-Air  
(OTA) Updates  
Convenience  
Pre-production  
Vehicle  
Efficiency  
Proof of Concept  
Mass Production  
Software Maturity  
Simulation  
Technical Capability  
Machine Learning  
For all people to move with convenience, safety and efficiency  
1
5
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Toward a World with No Traffic Casualties—Active Safety and Automated Driving Research and Development  
in the social ballet required to navigate through an  
ever-changing environment of human drivers?  
Sociologically, how long will it take until the public  
accepts the less frequent, but still inevitable, crashes  
that will occur with no one at the wheel?  
between the human and the automated driving sys-  
tem. Rather, it is a seamless blend of both, working  
as teammates, to extract the best input from each.  
accurate perception with advanced machine learning.  
Using RADICAL, TRI has also created a robust object  
perception pipeline that can recognize objects, clas-  
sify road segments, and predict the future behavior of  
dynamic agents in the world.  
Advances in Active Safety and Automated  
Driving Research and Development  
Blended Envelope Control  
TRI-P4 Automated Driving Test Vehicle  
Because of these difficulties, Toyota is using the  
same underlying technologies for Chauffeur to also  
develop Mobility Teammate and Guardian systems.  
This approach is designed to help improve safety by  
amplifying and enhancing the driver’s capabilities, not  
replacing them, providing seamless assistance to the  
driver when the driving task is approaching or beyond  
their capability. Additionally, Toyota must make  
breakthroughs in performance of these systems ver-  
sus hardware cost, so as to deploy the system in a  
larger number of vehicles.  
Guardian can also be combined in parallel with the  
L4 and L5 automated driving systems developed by  
Toyota or other companies to enhance safety and  
quality. In other words, Guardian can serve as a  
check for Chauffeur-type systems, from another point  
of view, to provide redundancy and lower the chance  
of system failure.  
One area of recent progress by the TRI is a Guardian  
capability called “blended envelope control.” Blended  
envelope control is inspired and informed by the way  
that modern fighter jets operate. A pilot controls the  
stick, but actually does not fly the plane directly.  
Instead, the pilot’s intent is translated by the flight  
control system to stabilize the aircraft and stay within  
a specific safety envelope. Applying this same  
approach to cars is much more challenging because  
of traffic. In the case of a car, the safety envelope is  
defined not only by vehicle dynamics, but also by  
perception and prediction of other agents, which  
makes the envelope computation variable and  
dynamic. If a driver begins to reach the edge of  
a dynamically changing safety envelope, the machine  
begins to collaborate with the driver, first warning,  
then nudging the vehicle back into a safe corridor.  
The control envelope is not a discrete on-off switch  
In January 2019, TRI unveiled the TRI-P4, its  
next-generation automated driving test vehicle.  
Based on the fifth-generation Lexus LS 500h, the  
new vehicle helps accelerate the development of  
automated driving technology for both the Chauffeur  
and Guardian approaches. The TRI-P4 is Toyota’s  
most advanced automated driving research vehicle  
with greater perception and computing power, capa-  
ble of operating a large number of machine learning  
algorithms in parallel for faster learning.  
The RADICAL software architecture can take  
advantage of available high definition maps, but does  
not require them, allowing the system to work in  
unmapped areas and to be used in more locations  
around the world. Hand in hand with this approach,  
TRI has also developed a state-of-the-art large-scale  
Simultaneous Localization And Mapping (SLAM)  
framework for on-board dynamic map generation  
and precision localization.  
Furthermore, TRI has developed cloud-based  
simulation technology in order to conduct large-scale  
testing and accurately measure the overall perfor-  
mance and capability of the system.  
RADICAL Software  
TRI has developed RADICAL, short for Robust  
Autonomous Driving Incorporating Cameras And  
Learning, an umbrella term that describes the vision  
for its approach to automated driving. This approach  
is made possible by lower-cost cameras becoming  
more ubiquitous combined with dramatic advances in  
Michigan Closed-course Test Facility  
During 2019, TRI completed the build out of its  
dedicated test track in Ottawa Lake, Michigan,  
allowing closed-course testing of RADICAL software  
TRI-P4, Next-Generation Automated Driving  
Research Vehicle  
Image of RADICAL Software Coverage  
Michigan Closed-course Test Facility  
1
6
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Toward a World with No Traffic Casualties—Active Safety and Automated Driving Research and Development  
innovations prior to testing capabilities on public  
roads. This facility enables systematic replication of  
the most challenging infrastructure characteristics  
and driving scenarios in which the P4 must navigate  
autonomously.  
Summer 2020 Demonstrations  
Institute of Technology (MIT), and the University of  
Michigan sponsored by the TRI University Research  
Program. At Stanford, Professors Gerdes and  
Schwager developed and demonstrated methods for  
envelope control; TRI implemented these methods on  
its prototype vehicles and demonstrated them in  
operation on test tracks. At the University of  
Michigan, Professor Ergal invented new trajectory  
planning methods to avoid collisions near the dynam-  
ic limits of handling; TRI has integrated the trajectory  
planner into the TRI simulation framework and will  
soon integrate the method for on-vehicle testing. At  
MIT, Professors Rus and Karaman used models from  
social psychology to classify the behavior of drivers;  
TRI has begun exploring the use of those classifica-  
tions to quantify the risk of various driving maneuvers  
near other drivers. These three examples, one from  
each university, illustrate how technology developed  
at the universities is entering TRI.  
WEB  
TRI  
From July to September 2020, the TRI-P4 will be  
used to demonstrate Toyota’s Chauffeur approach to  
automated driving, showcasing capabilities in a  
Mobility as a Service (MaaS) driving environment in  
Odaiba, Tokyo. In preparation, TRI has replicated the  
congested urban environment of Odaiba with a  
scaled version of the road network at the Ottawa  
Lake, Michigan, track for developing new code.  
Further testing of P4 software is being conducted on  
public roads in Odaiba and around TRI’s Ann Arbor,  
Michigan, and Los Altos, California, research offices.  
TRI will also showcase its automated driving soft-  
ware, AI agent software, and heads-up display UX  
software in the LQ vehicle during this time as well as  
telepresence robot technology.  
WEB  
TRI-AD  
Mobility Teammate  
TRI-AD is preparing to launch a series of production  
ready vehicles under the Mobility Teammate Concept  
from 2020. When deployed, the vehicle becomes  
intelligent, utilizing a powerful state-of-the-art  
onboard computer and AI technology based on deep  
learning. The Mobility Teammate system will also  
bring a new level of perception, able to detect and  
understand the roadway and surrounding traffic by  
processing vast amounts of sensor data in real time  
through its cutting-edge, 360-degree, multi-modal  
sensor configuration. Additionally, Teammate will be  
upgradeable through OTA continuing to deliver future  
value to customers.  
University Research Partnerships  
In 2019, the Automated Driving team leveraged  
research at Stanford University, the Massachusetts  
Building a World-class Team  
In order to succeed in our mission to deliver  
world-leading technology, the most important ingre-  
dient is building a world-leading team of engineers  
and professionals. Attracting top talent is the reason  
that TRI-AD set out to create a new kind of work  
environment and working style, with creativity and  
innovation at the core.  
I am very excited that TRI-AD has been able to  
attract a diverse development team of some of the  
world’s top professionals in Nihonbashi. These  
employees share our company commitment to build  
future mobility that will dramatically improve the quali-  
ty of life for people around the world.”  
The TRI-AD office  
James Kuffner  
CEO, TRI-AD  
1
7
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Initiatives in Connected Cars and MaaS in Toyota’s Transformation into a Mobility Company  
secure MSPF. Insurance companies and companies  
that provide services such as ride-sharing and  
car-sharing can offer services linked to Toyota and  
Lexus vehicle information via the MSPF. Through  
connected technology, Toyota is transforming itself  
from a car company into a mobility company—a pro-  
vider of the value of movement itself and peripheral  
services for society. In this way, we are aiming for  
new growth as a mobility service platform provider.  
Our Connected Strategy has three faces: defense,  
Kaizen, and offense. Defense entails the establishment  
of long-term relationships of trust with customers and  
the maintenance and expansion of existing value chains.  
Kaizen encompasses reforms to traditional ways of  
working and making major improvements in quality,  
lead times, and productivity. Offense is about creating  
new value for cars and a new mobility business.  
Key defensive initiatives for our Connected  
Three Faces of Our Connected Strategy  
Offense  
Create new  
value for cars and  
a new mobility business  
Strategy include e-Care and health check services,  
entailing timely after-sales services offered by dealers  
and call centers based on vehicle data. In addition to  
delivering a worry-free car ownership experience, we  
believe these initiatives will enhance customer loyalty  
to Toyota and Lexus vehicles and increase the volume  
of business for dealers that provide these services.  
A key aspect of Kaizen is early detection and early  
resolution (EDER) based on vehicle data. Drawing  
from a constant stream of vehicle data, the EDER  
approach enables Toyota to quickly detect market  
defects and facilitate rapid and efficient market  
remedies. Furthermore, over-the-air (OTA) software  
updates ensure a vehicle’s software is always the  
latest version.  
Defense  
Kaizen  
Establish long-term  
(Improvement)  
relationships of trust with  
customers and secure and  
expand existing value chains  
Rapidly improve productivity,  
quality, and lead time by  
changing existing work habits  
Toyota has set its sights on new growth as a mobility  
service platform provider through connected technology.  
Shigeki Tomoyama  
Executive Vice President  
The Mobility as a Service (MaaS) business domain is  
poised to expand as cars become platforms for pro-  
viding mobility services to society. Toyota unveiled its  
Connected Strategy in late 2016 and has been accel-  
erating MaaS initiatives.  
MSPF Information Infrastructure That Supports Our Connected Strategy  
Development  
Service companies  
companies  
In terms of offense, we are keen to generate new  
value for cars and create new mobility businesses.  
For example, Toyota’s agent function creates new  
value. A cloud-based AI assistant, the agent serves  
the wishes of drivers by facilitating their interaction  
with their vehicles. Agent 1.0 functionality has  
become a practical reality, allowing drivers to use  
natural speech when communicating with car naviga-  
tion systems. In the future, we plan to launch more  
advanced Agent 2.0 functionality. Creating new  
mobility businesses, such as MaaS, is the area in  
which we aim for new growth into a mobility company.  
Automated  
Accommodation  
and food  
Govt. offices,  
Olympic &  
driving system  
provisioning  
Insurance  
Ride-sharing  
Car-sharing  
Rent-a-car  
Taxi  
Logistics  
Mobile retailers  
and drink  
Paralympic  
Build a Mobility Service Platform (MSPF) for  
use with vehicles that will all be “connected”  
1
Mobility Service Platform  
Application Programming Interface (API* )  
1
Accelerate business innovation within  
Toyota by promoting the utilization of big  
data, benefiting customers and society  
Utilizing traffic  
information/  
vehicle data  
Smart Key Box/  
TransLog  
Fleet vehicle  
management  
Telematics insurance  
Flexible leasing  
2
Toyota Financial  
Services Corporation  
Dealers/Call centers  
Toyota Smart Center  
Big data  
(Toyota Big Data Center)  
OTA update of  
on-board software  
Basic telematics services  
(e-Care, agent, etc.)  
Use of Big Data  
(EDER, quality management)  
Create new mobility services via tie-ups with  
various companies  
Authentication  
Finance function  
3
Global Communication Platforms  
Essentially, Toyota’s Connected Strategy compris-  
es three arrows, namely “connect all cars,” “use big  
data,” and “create new mobility services.” Our MSPF  
serves as the information infrastructure vital to this  
strategy. Both the cloud that connected cars link to  
and the vehicle information stored in the cloud will be  
responsibly managed by Toyota using its safe and  
2
DCM*  
DCM  
DCM  
DCM  
DCM  
Timely maintenance/  
after-sales service  
*
*
1 API stands for Application Programming Interface, a set of subroutines used to program software. Using an API makes it possible to use the  
functions of the subroutines simply by calling them.  
2 DCM stands for Data Communication Module. It is a special communications module for transmitting data.  
1
8
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Initiatives in Connected Cars and MaaS in Toyota’s Transformation into a Mobility Company  
Partnership with Uber: Development of Automated  
Driving Technologies for Ride-Sharing Services  
In April 2019, Toyota, along with DENSO Corporation,  
opened a collaboration center with Uber Technologies  
Inc.’s Advanced Technologies Group (Uber ATG) to  
advance the development and commercialization of  
cars equipped with automated driving technologies for  
ride-sharing services. Under this partnership, the com-  
panies aim to develop and mass produce automated  
driving systems (ADSs) for vehicles while standardizing  
the vehicle interfaces required for automated driving,  
with the aim of bringing to market ride-sharing services  
that fully utilize automated driving technologies.  
receive the same total care services for ride-sharing  
Increasingly Popular Mobility Services  
around the World  
vehicles that Toyota provides for Grab. The two com-  
panies are also looking into rolling out BEVs for MaaS  
that would dovetail with mobility services in China.  
Strategic Approach to MaaS  
Toyota’s MaaS strategy comprises two approaches:  
Collaboration with Leading MaaS Providers  
Partnership with Grab: Provision of Total Care  
Services  
1
) Providing MaaS via collaboration with leading  
MONET’s Business Development: Solving  
Mobility Problems in Society  
regional MaaS providers, such as Uber, Grab,  
and DiDi  
In December 2018, Toyota and Toyota dealers began  
providing total care services for ride-sharing vehicles  
in partnership with Grab Holdings, Inc., one of the  
largest ride-sharing companies in Southeast Asia.  
These services include insurance and maintenance  
linked to driving data from connected rental cars that  
Grab rents out to its drivers. Toyota and Grab are  
expanding this service to all Grab vehicles in Southeast  
Asia while at the same time increasing the ratio of  
Toyota vehicles used by Grab to 80% in the region.  
MONET Technologies Corporation was established  
by Toyota and SoftBank Corporation in October 2018  
to focus on solving mobility problems in Japan, such  
as traffic congestion in cities or elderly access to  
transportation in underpopulated areas. MONET  
Technologies has begun coordination with 25 local  
governments across Japan to provide next-generation  
on-demand mobility services. In addition, we created  
the MONET consortium with 400 member compa-  
nies. Trials of on-demand bus services are already  
under way in the cities of Yokohama, Toyota, and  
Fukuyama as is an on-demand commuter shuttle in  
the Marunouchi district of Tokyo.  
2
) Providing MaaS with Toyota and Toyota dealers  
taking the lead  
The approach we choose to pursue depends on  
the region and local conditions. In both approaches,  
we place emphasis on expanding the deployment of  
Toyota vehicles, as well as on securing value chains  
in maintenance, insurance, and leasing. With an eye  
to the future, Toyota has set its sights on becoming a  
mobility service platform provider able to comprehen-  
sively furnish everything from vehicles to maintenance  
services when MaaS evolves to include ride-sharing  
services based on automated vehicles.  
Partnership with DiDi: Establishment of  
Ride-Sharing Vehicle Rental Business  
Toyota and Didi Chuxing Technology Co., one of the  
largest ride-sharing companies in China, established  
a joint venture in September 2019 to launch a car  
rental operation for DiDi drivers. These rental cars will  
MaaS with Toyota and Toyota Dealers Taking  
the Lead  
Two Approaches to MaaS Strategy  
Grab: Total Care Service  
MONET: Pilot Testing  
Toyota Share and Chokunori!  
Coordination with local governments:  
On-demand bus services  
In October 2019, Toyota dealers and Toyota car rent-  
al and leasing branches in Japan began to offer  
Toyota Share car-sharing services and Chokunori!  
unmanned rent-a-car services. These services feature  
Smart Key Box (SKB), which lets users unlock vehi-  
cles with their smartphones, and TransLog, a com-  
munications-linked driving recorder. With only a  
smartphone, a customer can sign up, unlock a car,  
return the car, and settle their account.  
Insurance company  
Ride-sharing company  
Collaboration  
Model  
Provision of  
telematics insurance  
1
Toyota- and  
Toyota dealer-led model  
2
Use for vehicle management/  
to encourage safe driving  
Use for scoring  
Securing value chains in the MaaS d
A vehicle in operation  
R
Manufacturing  
Sales  
Maintenance  
Insurance  
Finance  
C
C
Coordination with businesses:  
On-demand commuter shuttle  
Servco Pacific Inc., a Toyota distributor in Hawaii,  
rolled out its Hui unmanned car rental service in July  
2018, becoming a model for developing MaaS for  
Toyota distributors in other countries.  
Vehicle data  
R
C
Car re
Toyota & Financing/  
Insurance companies  
Driving data /  
dangerous behavior  
Toyota & Dealers  
Use for maintenance  
Telematic drive recorder TransLog  
Toyota dealers  
Example interior of a vehicle for  
business professionals  
1
9
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Initiatives in Connected Cars and MaaS in Toyota’s Transformation into a Mobility Company  
Real-World Technology and Assets as  
Our Strengths  
Future Lineup of MaaS Vehicles  
Toward the Realization of Autono-MaaS  
MaaS and TPS  
Existing passenger cars are currently being deployed  
as vehicles for ride-sharing and car-sharing services  
under MaaS initiatives. In the future, we believe vehi-  
cles designed specifically for MaaS will become nec-  
essary, and Toyota plans to add three such models  
to its lineup.  
Toyota is advancing the development of autonomous  
vehicles for use in Autono-MaaS based on the idea  
that mass-produced vehicles capable of SAE  
Vehicles for ride-sharing and car-sharing services are  
used at far higher rates than privately owned and used  
vehicles and thus require more frequent maintenance.  
In order to shorten vehicle down time and reduce the  
cost of maintenance, Toyota is basing its maintenance  
approach on the Toyota Production System (TPS). For  
example, for the total care services that we provide for  
ride-sharing vehicles used by Grab, Toyota dealers  
have been furnished with stalls for providing concen-  
trated service called Intensive Care Stalls (ICSs) that  
leverage TPS improvements to shorten maintenance  
down time and improve work quality.  
Looking ahead, to realize MaaS, it will be vital not  
only to develop tailor-made vehicles and software,  
but to improve the productivity and quality of related  
operations, such as maintenance and cleaning ser-  
vices. Introducing TPS is becoming a key factor in  
making this a reality.  
IT firms and companies in other sectors have made  
inroads into the MaaS domain, but IT and AI alone  
will not lead to the creation of a safe and convenient  
mobility society. Cars are already a combination of  
advanced hardware and software, a form of transpor-  
tation that entails a duty of responsibility for people’s  
lives. To provide cars that are mass produced at  
excellent quality and cost and maintained at regular  
intervals as a safe and reasonable means of transpor-  
tation, Toyota must leverage all its accumulated real-  
world know-how and technologies, starting with TPS,  
and all its real-world assets, including its service net-  
work. Along with the development of cutting-edge  
technologies, Toyota will continue to refine quality and  
improve productivity in its traditional automobile busi-  
ness. A key issue going forward will be integrating  
this business with the potential of new businesses.  
Through connected technology and MaaS, Toyota  
aims to create a safe and comfortable mobility soci-  
ety with freedom of movement for all.  
International level 2 or level 3 autonomy can be  
equipped with ADSs to create MaaS vehicles with  
level 4 autonomy. In some cases, a third-party devel-  
oper will supply the automated driving software for  
the ADS, and the Toyota Guardian system installed in  
the base vehicles will provide a layer of redundancy  
by monitoring surrounding conditions to increase  
overall vehicle safety. Moreover, Toyota will standard-  
ize the vehicle control interfaces (VCIs) that connect  
ADSs and vehicles and make control units, including  
the Toyota Guardian system, versatile enough to use  
with any vehicle or ADS. By doing so, we aim to pro-  
vide safe and reasonably priced Autono-MaaS.  
In addition to the e-Palette model unveiled at CES  
2
018, Toyota is working on a mid-size vehicle based  
on the Sienna and an even smaller BEV compact  
model. Building on these MaaS vehicles, Toyota envi-  
sions mobility services using automated driving tech-  
nologies, a concept it has dubbed Autono-MaaS.  
More details  
Guardian System, p. 15  
MaaS-dedicated Vehicle Lineup  
Automated Vehicles for Autono-MaaS  
Real-World Expertise and Technology: ICS*  
e-Palette  
MaaS Sienna  
MaaS BEV  
Mobility Service  
Platform  
ADS system makeup  
Autonomous vehicle  
control computer  
LiDER  
Data collection  
ADS*  
Cameras  
Sensors  
Software updates  
AI  
Software  
Vehicle status  
Commands  
Standardization  
Generalization  
Standardized work with work-assistance carts  
Multi-purpose,  
short-range transportation  
people and goods)  
Vehicle control interface (VCI)  
Guardian System  
Medium- and long-range Short- and medium-range  
Application  
Launch  
Human driver  
ride-sharing services  
ride-sharing services  
(
Cameras  
Sensor  
Sensor  
Olympic and Paralympic  
Games Tokyo 2020  
2021  
Vehicle control computer (VCC)  
Steering  
Brakes  
Motor  
Battery  
Motor  
Size  
BEV  
HEV  
BEV  
Sensor  
Sensor  
Large  
Medium  
Small  
Voice input of maintenance records saves time  
ICS: Intensive Care Stall  
*
ADS: Automated Driving System  
*
2
0
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Enabling Active Participation in Society for All with Partner Robots  
Toyota’s Development of Partner Robots  
Human Support Robot:  
HSR  
Humanoid Robot:  
T-HR3  
Rehabilitation Robot:  
Welwalk  
AI Athlete Robot:  
CUE  
Toyota’s human support robot (HSR) can  
move independently or via manual control  
and grasp and fetch objects. Because the  
HSR can be controlled remotely, it offers  
the potential to perform work offsite. In  
The T-HR3 is a remotely controlled robot  
that allows the operator to feel external  
forces applied to the T-HR3 while recreating  
the operator’s movements. Capable of gen-  
tle, smooth movement, the T-HR3 is  
From autumn 2017, we began rental of the  
Welwalk WW-1000, a robot designed to aid  
in the gait training of patients with lower  
limb paralysis due to stroke or other fac-  
tors. Since then, we have delivered 80 units  
to medical institutions across Japan. In  
November 2019, we announced a succes-  
sor model, the Welwalk WW-2000, which  
can analyze patient’s gait characteristics to  
suggest appropriate parameter settings  
and includes gaming functions to increase  
patient motivation. In addition, we moved to  
in-house production, leveraging the quality  
management functions of the Motomachi  
Plant developed through car production,  
and switched from rental to sales.  
CUE began as a project of the Toyota  
Engineering Society,* a voluntary employee  
organization within Toyota. The team mem-  
bers had zero experience in developing  
robots and were also complete beginners  
when it came to AI. They studied from  
scratch and, through a process of trial and  
error, developed CUE, an AI basketball  
robot that scores 100% of its shots. Now  
an official member of the team Alvark  
Tokyo, CUE has expanded the area from  
which it can shoot with each season it has  
played. Its rapid progress caught the atten-  
tion of Guinness World Records, and after  
a six hour, thirty-five minute attempt, it offi-  
cially set a new record, “Most consecutive  
basketball free throws by a humanoid robot  
(assisted),” with 2,020 shots.  
2015, to enhance the HSR’s functionality,  
designed with the aim of serving as a part-  
ner robot that can safely provide assistance  
in daily life alongside humans in a variety of  
settings, such as the home or office. Going  
forward, Toyota hopes to develop applica-  
tions for its use in such hazardous condi-  
tions as disaster-stricken areas and  
Toyota created the HSR Development  
Community. As of October 31, 2019, 50  
institutions in 14 countries are taking part in  
this community. Furthermore, the HSR has  
been selected as a platform for the world-  
wide RoboCup competition and the World  
Robot Summit, sponsored by the Ministry  
of Economy, Trade and Industry. We have  
also begun joint development with  
construction sites. At the Tokyo 2020  
Games, Toyota will provide “mascot robots”  
featuring a simplified, miniaturized version  
of the T-HR3’s control system. Through  
communication and remote control via the  
mascot robot and T-HR3, guests in remote  
locations will be able to interact with ath-  
letes and truly feel the atmosphere of the  
event as if they were there in person.  
Preferred Networks using the HSR with the  
aim of creating robots capable learning in  
typical living environments to cater to future  
market needs. At the Olympic and  
With an eye to overseas expansion, we  
have begun experimental research in partner-  
ship with Chulalongkorn University in Thailand  
and China Medical University in China.  
*
Toyota Engineering Society: A voluntary organiza-  
tion inaugurated in 1947 to contribute to the  
development of technological fields in various  
areas of business. At present, it has approximately  
30,000 members.  
Paralympic Games Tokyo 2020 (the Tokyo  
2020 Games), for a portion of the wheel-  
chair accessible seating at the Olympic  
Stadium, the HSR will guide guests to their  
seats and offer assistance to help them to  
more freely enjoy the competition.  
2
1
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Developing People in a Once-in-a-Century Transformational Period  
departments, and I think it is too early to say that our  
corporate culture has truly changed.  
The Situation at Production Sites  
is Ever-Changing  
People: The Core of Manufacturing  
While global annual vehicle production has been  
steadily above 10,000,000 units in recent years, we  
are now pressed to fund the development of forward-  
looking technologies. We are therefore advancing  
with the understanding that we must continue to  
vigorously seek cost reduction.  
At a production site, an equipment failure, quality  
problem, missing part, or other issue can arise at any  
time. The situation at such sites is ever-changing. As  
such, quick judgment and swift, on-the-spot decision  
making, and sometimes even major manpower mobi-  
lization, is crucial to avoid keeping customers waiting.  
At Toyota, when a problem occurs at a production  
site, the first thing we do is halt the operation in ques-  
tion. We seek to identify the precise issue and its root  
cause, then implement steps to prevent recurrences  
and improve. The experience built up in this way,  
handling issues in the course of daily operations,  
enables our people to respond quickly. The mindset  
of always looking for ways to improve processes and,  
reduce costs while adapting to new changes every  
day and considering quality, production volume, and  
above all, safety, is firmly established.  
As individuals from different corporate cultures, with  
different ways of working, increasingly work alongside  
one another, it is vital that we candidly exchange views  
and look for opportunities to combine our respective  
strengths. For this to work, each individual must be  
a true professional. This entails cultivating both the  
expertise to swiftly make decisions based on the  
Kaizen mindset and leadership with a human touch to  
help others understand and get them on board.  
In 2019, I was appointed to the position of Chief  
Officer of the General Administration & Human  
Resources Group. Our current training and personnel  
systems developed during a period of corporate  
expansion, and I feel that they are now in need of sig-  
nificant revision.  
* Creative Suggestion: A system launched in 1951 through which  
employees propose suggestions for improvement.  
Mitsuru Kawai  
Executive  
Vice President  
Creating a Whole That Is Greater than  
the Sum of Its Parts  
In anticipation of the CASE* era, Toyota is seeking to  
increase its competitiveness through alliances. The  
key factor in alliances is people. The mere alignment  
of company with company does not make either  
stronger—only when their people come together,  
helping each other and working with a shared pur-  
pose does their competitive strength grow.  
In 2018, I started the “Oyaji no Kai,” a gathering of  
experienced technicians from across the Toyota  
Group. The aim of this gathering is to foster relation-  
ships among technicians at different workplaces so  
that they call one another up to ask for advice and  
help with front-line issues, such as personnel short-  
ages and workload fluctuations. The group’s first  
meeting was just a casual dinner, but, being so  
like-minded, the participants quickly hit it off and real-  
ly did start to help each other from the very next day.  
Now, they are moving forward with efforts to  
strengthen relationships between front-line personnel  
within Group companies. I think that such human  
connections will bolster the effectiveness of efforts to  
help regions and businesses recover after natural  
disasters and other major disruptions, as well.  
Sharing knowledge and experience can spark new  
insights, leading to developments and improvements  
that one person might never think of alone—I believe  
that alliances, should, in this way, create a whole that  
is greater than the sum of its parts.  
Going forward, we will develop professionals with  
the following qualities, which are essential in this  
once-in-a-century transformational period.  
 Can think proactively and take action  
 Can take on new challenges see them through  
to conclusion  
 Consider continuous self-improvement and  
continue to contribute throughout their career  
We will advance rational, merit-based human  
resource management, giving proper recognition to  
those who are doing well, regardless of academic  
background, age, or formal qualifications. At the  
same time, we will firmly establish a corporate culture  
in which everyone constantly seeks to surpass their  
role models and help nurture junior colleagues who  
will eventually surpass them.  
I am constantly reminding those around me that  
today’s best is not always tomorrow’s best, and that  
we must evolve every day. I believe that this spirit of  
Kaizen (improvement) will enable us to flexibly  
respond to large-scale change going forward.  
Further Deepening Our Culture of  
Improvement  
Front-line production sites have the advantage of clear  
goals, set in such terms as productivity and cost, and  
the effects of improvements are readily apparent. In con-  
trast, at administrative and technical workplaces, due in  
part to fine segmentation and specialization, the end  
results of one’s work can be less obvious, and the cul-  
ture of seeking improvement every day is not as strong.  
In spreading this culture of constant improvement  
throughout the Company, it is crucial that employees  
themselves seek to make changes in their work and  
be alert to opportunities for improvement. To encour-  
age this, since spring 2019, we have been calling for  
operational improvement suggestions from throughout  
the Company under our Creative Suggestion system.*  
As a result, Company-wide participation in the  
However markets or industries may evolve, people  
remain the core of manufacturing. We will continue to  
do our utmost to develop our people in order to  
achieve sustainable growth.  
What is a Professional?  
Leadership  
with a human  
Expertise  
Swift decision-making  
ability based on  
touch  
Helping people  
understand and  
getting them  
on board  
*
CASE: Connected, Autonomous/Automated, Shared, and Electric.  
Professional  
the Kaizen mindset  
Creative Suggestion system has risen from 60% to  
90%. However, participation remains low in certain  
2
2
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Message from the CFO  
Cost Reduction, the TPS,  
and Next-generation Investment  
Raising the Value of Our Human Resources  
Maximizing Group Competitiveness  
A company’s true value lies not in its factories,  
machinery, or other physical assets, but in the people  
who use them. One of my favorite sayings is from  
Shingen Takeda, a prominent 16th century lord and  
general, and literally translates as “people are the  
stone walls.” In other words, just as rocks of various  
shapes and sizes can together form a strong stone  
wall, developing and effectively deploying human  
resources with diverse values and expertise is  
essential to building a strong company.  
Management determines the Company’s strategy  
and explains the hurdles that must be overcome to  
bring out the best efforts of employees so that every-  
one at Toyota will work hard and support one another  
as a team. Employees hone their respective expertise  
and carry out their responsibilities as professionals.  
Such daily efforts are the essential elements of  
increasing corporate value and the foundation that  
supports Toyota.  
Cost reduction and the Toyota Production System  
(TPS) are Toyota’s core strengths and traditions,  
handed down from our predecessors. However,  
I think that we still have further to go to fully embrace  
the true essence of these.  
The Toyota Group has grown by building on the foun-  
dation laid by Kiichiro Toyoda and constantly pushing  
to do better. The strength of the Toyota Group is in its  
shared set of basic values. As we prepare to take on  
new rivals in as-yet unknown arenas, it is more  
important than ever to return to the roots of the Group  
and gather our full strength. By having each Group  
company focus on its particular areas of expertise, we  
will further enhance our competitiveness. To do this,  
we are rebuilding our existing frameworks. I think that  
the common values shared by the companies of the  
Group are what will enable the success of the “home  
and away” strategy espoused by President Toyoda.  
To achieve this strategy, we will reduce consolidated  
fixed costs, streamline development and investment,  
reinforce cost competitiveness, and advance human  
resource development to achieve greater results from  
the efforts of the Group’s employees and thereby  
increase the corporate value of the Group as a whole.  
Going forward, I will be sure to report the yearly  
progress and results of such initiatives to our inves-  
tors and shareholders.  
Examining costs means examining actions. We  
carefully scrutinize every action, from each use of  
a pencil by each individual all the way up to major  
projects, drawing on the full extent of our knowledge  
and abilities to determine which parts of our actions  
are wasteful so that we can improve them. When I  
visit Toyota’s worksites and talk with employees, I do  
my utmost to encourage them each to develop an  
awareness of costs and a concrete view of the value  
of specific things and actions. By implementing such  
activities globally, we are securing the funds to  
sustainably invest in electrification, automation, con-  
nectivity, and other next-generation technologies and  
to accelerate investment in partner companies and  
start-ups.  
Koji Kobayashi  
Executive Vice President,  
Member of the Board of Directors  
My role as CFO and advisor to the president is to  
keep watch over Toyota’s overall management,  
maintain daily communication with the president,  
come up with ways to realize the president’s aspi-  
rations, priorities, and strategies, and give direc-  
tions as appropriate.  
Sustainably increasing corporate value is the  
duty of all companies. As a mobility company,  
Toyota is facing a once-in-a-century period of  
profound transformation and therefore must  
advance aggressive forward-looking investment  
and business model innovation. Given this, I  
would like to share some of my thoughts on the  
factors that will be important to maintain and  
increase corporate value going forward.  
Dialogue with employees  
2
3
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Transforming into a Mobility Company Recent Initiatives Organization Ever-better Cars Marketing GAZOO Racing Electrification Automated Driving Connected/MaaS Partner Robots Developing People Message from the CFO Capital Policy  
Capital Policy  
2
. Growth: Aggressive Forward-looking Investment  
measures to improve productivity, such as streamlining  
development in existing fields, making equipment more  
compact, shortening processes, and facilitating faster  
response to changes in production quantities.  
Furthermore, in addition to sustainably increasing ROE  
by repurchasing shares, we are strengthening invest-  
ment management by regularly evaluating the rationality  
of our strategic shareholdings in terms of the needs of  
our business strategies and economic utility. In these  
ways, we are striving to enhance capital efficiency.  
we are diversifying our funding base to ensure that we  
can respond on all fronts to new challenges and oppor-  
tunities in this time of profound transformation in mobility.  
Financial Strategy  
The auto industry is on the verge of a once-in-  
a-century turning point. We believe that technological  
innovation in such areas as connected technologies,  
automated driving, sharing, and electrification will be  
key to the mobility of the future. Every year, we spend  
more than 1 trillion yen on R&D. By enhancing  
efficiency in existing areas, we are strategically  
increasing the portion of R&D spending allotted to  
cutting-edge fields like the above.  
We are advancing a wide range of investment  
initiatives aimed at reinforcing competitiveness. These  
include investments in start-ups through the Mirai  
Creation Fund and Toyota AI Ventures; funding for  
our business tie-up partners, such as Grab and Uber;  
the joint funding of MONET with SoftBank; and  
investments in Uber ATG, Uber’s automated driving  
group, DiDi, and other companies.  
Three Pillars  
Shareholder Return  
The three pillars of Toyota’s financial strategy are sta-  
bility, growth, and efficiency. By maintaining adequate  
stability while pursuing growth and efficiency over the  
medium and long terms, we aim to build a robust  
financial foundation to support sustainable growth.  
We prioritize shareholder return as part of our capital  
policy. In principle, shareholder return is determined  
on the basis of net income.  
We strive to maintain stable and sustainable divi-  
dend payments based on a benchmark consolidated  
dividend payout ratio of 30%. For the fiscal year  
ended March 31, 2019, we paid an annual dividend  
of 220 yen per share.  
We flexibly repurchase shares to improve capital  
efficiency based on a comprehensive consideration  
of such factors as liquidity on hand and the share  
price. For the fiscal year ended March 31, 2019, we  
paid out 550.0 billion yen for the repurchase of  
shares, resulting in a total of 80 million shares  
acquired. Combined with dividends, this brought the  
total annual shareholder return to 1,186.8 billion yen,  
for a consolidated payout ratio of 63.0%.  
1
. Stability: Securing Liquidity  
Diversifying Our Funding Base  
Having experienced financial crises and the Great  
East Japan Earthquake, in order to ensure business  
continuity in any business environment, we maintain  
a sufficient level of liquidity to cover half a year of both  
fixed costs in the automotive business and refinancing  
requirements in the financial services business.  
Ample liquidity is essential to maintaining a full line-up  
in each region and retaining the ability to respond to all  
options and opportunities in this era of profound trans-  
formation in mobility. As such, it is a vital part of the  
foundation supporting the creation of corporate value.  
To diversify our means of funding, in 2015 Toyota  
issued approximately 500 billion yen in Model AA  
class shares to raise funds for long-term R&D activi-  
ties and build a base of medium- and long-term  
shareholders. The funds raised are being invested in  
R&D related to advanced and cutting-edge technolo-  
gies, such as fuel cells, infrastructure, information  
technology, and highly intelligent mobility.  
In 2019, Toyota issued straight bonds worth 50.0 bil-  
lion yen in Japan and 1.5 billion USD overseas. We are  
using the proceeds from these for as operating capital  
and for capital expenditures. Through such measures,  
3. Efficiency: Enhancing Capital Efficiency  
Using cost reduction and the thorough application of  
the TPS, we are reinforcing the profit structure and  
securing funds to invest in advanced and  
cutting-edge technologies.  
Going forward, we will strive to further improve net  
income and ensure ongoing shareholder return  
through dividends and share repurchases.  
In capital expenditures other than R&D expenses, as  
well, we are carefully assigning priority to individual  
projects and tracking their progress while advancing  
Dividend per Share and Net Income  
Total Shareholder Return and Total Return Ratio  
1
˾
Interim dividend ˾ Year-end dividend b Net income (right axis)  
˾ Total amount of dividends* ˾ Share repurchase for shareholder returns ˾Share repurchase to avoid dilution of common shares  
(
2
Yen)  
50  
(Billions of yen)  
2,500  
(Billions of yen)  
1,600  
2
00  
2
20  
220  
1,400  
1,200  
Repurchase in connection with  
the issuance of Fir s tSe ri es  
Model AA Class Shares  
349.9  
2
10  
210  
2
1
1
00  
50  
00  
2,000  
1,500  
1,000  
500  
1
65  
1,000  
120  
120  
100  
639.3  
1
10  
110  
5
49.9  
550.0  
636.7  
125  
800  
449.9  
632.4  
293.3  
90  
100  
65  
6
4
00  
00  
1,186.8  
50  
50  
50  
60  
4
2
5
5
631.3  
647.9  
650.1  
1
00  
100  
100  
3
0
75  
200  
0
30  
0
20  
20  
20  
30  
0
(
Years ended)  
’10/3  
’11/3  
’12/3  
’13/3  
’14/3  
522.9  
28.7%  
’15/3  
631.3  
29.0%  
’16/3  
645.5  
28.3%  
’17/3  
627.5  
34.6%  
’18/3  
642.6  
26.1%  
’19/3  
626.8  
33.8%  
(Years ended)  
Total shareholder  
return* (billions of yen)  
Total return ratio*2,3  
’15/3  
924.6  
42.5%  
’16/3  
1,287.2  
55.6%  
’17/3  
1,082.4  
59.1%  
’18/3  
1,200.1  
48.1%  
’19/3  
1,186.8  
63.0%  
Total amount of payment  
billions of yen)  
Payout ratio*  
141.1  
156.8  
157.7  
285.0  
(
2
67.4%  
38.4%  
55.6%  
29.6%  
*
Payout ratio: This is the ratio of (i) the amount of dividend per common share to (ii) net income attributable to Toyota Motor Corporation per common share.  
*1 Includes dividends paid to First Series Model AA Class Shares  
*
*
2 Excluding repurchase made to avoid dilution of common shares.  
3 Total return ratio: This is the ratio of (i) the sum of dividends on both common shares and the First Series Model AA Class Shares  
and the amount of repurchase of common shares for shareholder returns to (ii) net income attributable to Toyota Motor Corporation.  
2
4
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Initiatives for Sustainable Growth  
achieve the Paris Agreement goal of keeping global  
warming below 2°C,* we are promoting initiatives  
under the Toyota Environmental Challenge 2050.  
Specifically, Toyota engages in dialogue with key  
stakeholders via its relevant divisions or its offices  
around the world to communicate the Company’s  
approaches and deepen mutual understanding.  
In addition, we communicate with outside experts  
and other parties to better formulate policies and ini-  
tiatives related to sustainability. Toyota seeks to further  
enhance its dialogue with stakeholders, earnestly  
engage with the expectations of and challenges  
faced by society, and utilize the insights gained from  
these efforts in its initiatives going forward.  
Implementation Framework for  
Addressing Sustainability Issues  
Working with Global Society  
*
The Paris Agreement was negotiated in 2015 at the 21st yearly ses-  
sion of the Conference of the Parties (COP 21) to the United Nations  
Framework Convention on Climate Change, held in Paris. The agree-  
ment set the long-term goal of limiting global warming to well below  
2°C compared with pre-industrial levels and calls for reaching net zero  
In cooperation with global society, Toyota is working  
to contribute to the sustainable development of soci-  
ety and the planet through its business activities. At  
the root of these efforts are the Five Main Principles of  
Toyoda, passed down as the core of Toyota’s corpo-  
rate management, and the Guiding Principles, which  
lay out how Toyota should be as a company. Based  
on our experiences with the 2008 global financial cri-  
sis and the series of recalls in 2010, in 2011 we  
announced the Toyota Global Vision, which lays out  
what the Company should strive for going forward.  
This approach and these values align with the aims  
of the United Nations Sustainable Development Goals  
As the automotive industry faces a once-in-a-century  
period of profound transformation, quicker decision  
making and greater operational efficiency than ever  
before are essential. At the same time, stakeholder  
expectations are rising with regard to non-financial  
issues, particularly environmental (E), social (S), and  
governance (G) issues.  
To respond to these changes, Toyota established  
the Sustainability Meeting in 2018. Chaired by the  
chief risk officer, the meeting’s members include  
Outside Directors and Outside Audit & Supervisory  
Board Members. The meeting discusses non-  
financial considerations from a range of angles and  
examines the overall direction of management.  
anthropogenic emissions of CO2 and other greenhouse gases during  
the second half of the 21st century.  
Stakeholder Engagement (Sustainability Data Book 2019,  
WEB  
Valuing All Stakeholders  
p. 9)  
Toyota places value on all stakeholders in the man-  
agement of its businesses and strives to maintain and  
develop sound relationships with them through open,  
fair communication in order to contribute to the  
sustainable development of society and the planet.  
(
SDGs), promulgated in January 2016.  
Toyota regards addressing environmental issues as  
an especially key aspect of sustainability. To help  
Helping Solve Global Social Problems  
Together with Our Stakeholders  
Implementation Framework  
Shareholders’ Meeting  
Board of Directors  
Local  
communities  
Global  
National  
and local  
governments  
society  
Media  
Economic  
organizations  
Industry  
Sustainability Meeting  
NPOs/NGOs  
International  
organizations  
organizations  
Chairman: Chief Risk Officer (Executive Vice President)  
Attendees: Outside Directors, full-time and Outside  
Audit & Supervisory Board Members,  
relevant officers  
Academic  
communities  
Research  
Employees  
institutions  
Receives reports and deliberates on important manage-  
ment issues related to enhancing competitiveness and  
addressing risks over the long term in light of internal and  
external changes, primarily in environmental, social, and  
governance areas.  
Business  
partners  
Shareholders  
Customers  
2
5
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Corporate Philosophy  
The Guiding Principles at Toyota lay out the kind of  
company we want to be. Building on this, the Toyota  
Way 2001 (hereinafter called the “Toyota Way”) was  
established in 2001, laying out values and business  
practices that everyone working at Toyota around the  
world should embrace. The Toyota Way thus clearly  
articulates and facilitates the global sharing of values  
and practices that had previously been passed down  
only as implicit knowledge.  
The Toyota Way’s main pillars are the concepts of con-  
tinuous improvement and respect for people, with the  
keywords of taking on challenges, Kaizen (Continuous  
improvement), and Genchi Genbutsu (onsite, hands-on  
experience) under the former and respect and teamwork  
under the latter. Continuous improvement means never  
being satisfied with the status quo and always doing our  
utmost to create even greater added value. Respect for  
people entails respect for all our stakeholders and work-  
ing to achieve business success by promoting the  
growth of employees.  
global economic crisis of 2008 and the series of  
recalls in 2010. We are implementing a positive cycle  
of making ever-better cars that exceed customer  
expectations, enriching lives of communities, being  
rewarded with the smiles of customers and communi-  
ties and thus reinforcing our stable base of business  
in order to sustainably grow in concert with society.  
Toyota’s Founding Philosophy and Its Implementation:  
The Five Main Principles of Toyoda, the Guiding  
Principles at Toyoda, and the Toyota Way  
The Five Main Principles of Toyoda have been passed  
down since Toyota’s founding as the core of its manage-  
ment. These principles embody the thinking of the Toyota  
Group’s founder, Sakichi Toyoda. In 1992, they were  
reorganized in light of changes in society and business  
structure to create the Guiding Principles at Toyota.  
The auto industry is at a once-in-a-century turning  
point. In response, we are advancing initiatives to  
encourage all employees to return to Toyota’s founda-  
tions—the Five Main Principles of Toyoda—and  
reexamine the mindsets and approaches that they  
bring to their work.  
Rewarded with a Smile by Exceeding Your  
Expectations.  
The Toyota Global Vision  
The Toyota Global Vision, published in March 2011,  
was created through exhaustive, Company-wide  
reexamination and discussion of the kind of company  
that Toyota aspires to be and the values that it  
esteems in light of the Company’s losses following the  
Corporate Principles  
WEB  
(Sustainability Data Book 2019, p. 5)  
Five Main Principles of Toyoda  
The Two Pillars and Five Keywords of the Toyota Way  
Toyota Global Vision  
Enriching Lives of  
Communities  
Contribute to communities  
Contribute to the future of mobility  
Ever-Better Cars  
Fruit Develop vehicles which  
exceed customer expectations  
Fruit  
Continuous  
Improvement  
Always be faithful to your duties, thereby  
contributing to the company and to the  
overall good.  
Respect  
for People  
Always be studious and creative, striving  
to stay ahead of the times.  
Challenge  
Sustainable  
Growth  
We form a long-term vision, meeting  
challenges with courage and  
creativity to realize our dreams.  
Always be practical and avoid  
frivolousness.  
Respect  
Kaizen  
We respect others, make every effort  
to understand each other, take  
responsibility and do our best to  
build mutual trust.  
Always strive to build a homelike atmo-  
sphere at work that is warm and friendly.  
We improve our business operations  
continuously, always driving for  
innovation and evolution.  
Stable Base of  
Business  
Trunk  
Genchi Genbutsu  
Always have respect for spiritual matters,  
and remember to be grateful at all times.  
Teamwork  
We practice genchi genbutsu... Go  
to the source to find the facts to  
make correct decisions, build con-  
sensus and achieve goals at our  
best speed.  
Roots Toyota Values  
The Five Main Principles of Toyoda /  
The Guiding Principles at Toyota /  
The Toyota Way  
We stimulate personal and profes-  
sional growth, share the opportuni-  
ties of development and maximize  
individual and team performance.  
WEB  
Toyota Global Vision  
2
6
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Corporate Governance  
general manager, and plant general manager to  
Toyota’s Corporate Governance (Emphasizing Front-line Operations + Multidirectional Monitoring)  
Shareholders’ Meeting  
group manager—to which they are assigned regard-  
less of age or length of employment. These assign-  
ments are made to deal with management issues as  
they arise and strengthen the development of such  
personnel as part of a diverse and talented workforce  
through Genchi Genbutsu (onsite, hands-on experi-  
ence). Executives themselves go to where the action  
is taking place and, together with senior profession-  
als/senior management and other front-line person-  
nel, work toward the real-world attainment of their  
visions of a mobility society of the future.  
Fundamental Approach  
Appointment/  
Appointment/Dismissal  
Appointment/Dismissal  
Executive  
Appointment  
Meeting  
(Majority of the members  
Toyota regards sustainable growth and the stable,  
long-term enhancement of corporate value as essen-  
tial management priorities. Building positive relation-  
ships with all stakeholders, including shareholders,  
customers, business partners, local communities,  
and employees, and consistently providing products  
that satisfy customers are key to addressing these  
priorities. To this end, Toyota constantly seeks to  
enhance corporate governance.  
Dismissal  
Board of Directors  
Suggestion  
Suggestion  
Audit &  
Supervisory  
Board  
Majority of the members  
are Outside Audit &  
Supervisory Board  
Members)  
(
including Outside Directors)  
are Outside Directors)  
Decision making and management oversight  
(
Executive  
Compensation  
Meeting  
Majority of the members  
Audit  
Referral/Report  
Supervision  
The Sustainability Meeting, in which Outside  
Operating officers  
(
Cooperation  
Moreover, Toyota complies with the general princi-  
ples of the Corporate Governance Code. The specif-  
ics of these efforts are discussed by the Sustainability  
Meeting and reported to the Board of Directors.  
Directors and Outside Audit & Supervisory Board  
Members participate, supervises the execution of  
operations from a societal perspective toward the  
sustainable growth of the Company and deliberates  
on the corporate governance structure.  
Operational execution  
are Outside Directors)  
Accounting  
Auditor  
Business units  
Labor-  
Management  
Council/  
Head Office  
In-house  
companies  
Dialogue  
Audit of consolidated  
financial statements  
and internal control  
over financial reporting  
Audit  
In addition, we deliberate on and monitor manage-  
ment and corporate activities from the perspectives of  
various stakeholders through a wide variety of deliberat-  
ing bodies, including the Labor-Management Council/  
Joint Labor-Management Round Table Conference.  
Joint Labor-  
Management  
Round Table  
Conference  
Business Execution and Supervision  
Audit  
Supervision  
Report  
Sustainability Meeting  
With the aim of achieving the Toyota Global Vision,  
Toyota has been implementing ongoing revisions in  
its operational framework in order to quickly respond  
to the unprecedentedly rapid changes occurring in  
the external environment. Since 2011, to accelerate  
decision making and operational execution, Toyota  
has been undertaking a variety of reforms, including  
the introduction of the in-house company system.  
In 2018, to accelerate business execution that is  
fully coordinated with the workplace, Toyota moved  
up the timing for changing the executive lineup from  
April to January, revised the corporate strategy func-  
tion, and restructured the Japan Sales Business  
Group based on regions rather than sales channels.  
These efforts have yielded a business framework able  
to make decisions at points closer to customers and  
front-line workplaces.  
Report  
(Directors and Audit & Supervisory Board Members,  
including outside members)  
Cooperation Cooperation  
Referral/Report  
Referral/Report  
Board of Directors and Related Structures  
Internal Auditing Department  
Disclosure Committee  
The Members of the Board of Directors are selected  
based on comprehensive consideration of suitability  
with the aim of ensuring prompt, appropriate decision  
making and appointing the right person to the right  
position. Toyota believes that it is crucial to appoint  
individuals who comprehend and are capable of put-  
ting into practice its core concepts of making  
ever-better cars and Genchi Genbutsu. Moreover,  
these individuals must be able to contribute to deci-  
sion making aimed at sustainable growth into the  
future. Toyota’s Executive Appointment Meeting,  
more than half the members of which are Outside  
Members of the Board of Directors, makes recom-  
mendations to the Board of Directors regarding the  
appointment and dismissal of Members of the Board  
of Directors.  
In order to ensure that outside perspectives are  
adequately reflected in management decision mak-  
ing, the Company has three Outside Members of the  
Board of Directors, all of whom are registered as  
independent officers with the relevant financial instru-  
ments exchanges. When selecting Outside Directors  
who will serve as independent officers, Toyota con-  
siders candidates in line with the requirements set  
forth in the Companies Act and the standards of  
independence established by the relevant financial  
instruments exchanges.  
Toyota’s Outside Members of the Board of Directors  
draw on their broad experience and insight, including  
in their respective fields of expertise, to inform deci-  
sion making from perspectives independent of  
business execution.  
(including three outside members) play a key role in  
Toyota’s corporate governance by undertaking audits  
in line with the audit policies and plans established by  
said board.  
Toyota’s appointments to the Audit & Supervisory  
Board are based on the belief that candidates must  
offer broad-ranging experience and insight, particu-  
larly in their respective fields of expertise, and be able  
to audit business execution and advise management  
from a fair and neutral standpoint. Toyota’s Executive  
Appointment Meeting, more than half the members of  
which are Outside Members of the Board of Directors,  
makes recommendations to the Audit & Supervisory  
Board regarding such appointments.  
Three individuals, all of whom are registered as  
independent officers with the relevant financial instru-  
ments exchanges, have been appointed as Outside  
Audit & Supervisory Board Members. When selecting  
Outside Audit & Supervisory Board Members, Toyota  
considers candidates in line with the requirements set  
forth in the Companies Act as well as the standards  
of independence established by the relevant financial  
instruments exchanges.  
Overview of the Executive Appointment Meeting  
Formulation of recommendations to the Board of Directors  
Purpose and  
concerning the appointment or dismissal of Members of  
authority  
In 2019, to further advance its acceleration of man-  
agement and the development of a diverse and tal-  
ented workforce, we made executive and  
organizational changes as follows.  
Executives comprise only senior managing officers  
and persons of higher rank.  
the Board of Directors and Audit & Supervisory Board Members  
Number of  
persons  
5
Member of the Board of Directors Takeshi Uchiyamada (Chairman)  
Member of the Board of Directors Koji Kobayashi  
Outside Director Ikuro Sugawara  
Members  
Outside Director Sir Philip Craven  
Outside Director Teiko Kudo  
A new classification called “senior professional/  
senior management” was created, replacing the fol-  
lowing titles and ranks: managing officer, executive  
general manager, (sub-executive managerial level)  
senior grade 1 and senior grade 2 manager, and  
grand master.  
Audit & Supervisory Board  
From the perspective of appointing the right people  
to the right positions, those designated senior profes-  
sional/senior management hold a wide range of  
posts—from chief officer, deputy chief officer, field  
Toyota has adopted an Audit & Supervisory Board  
system. The six Audit & Supervisory Board Members  
2
7
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Corporate Governance  
Overview of the Executive Compensation Meeting  
Method of Determining Annual Total Compensation  
Annual total compensation is calculated using a for-  
mula established based in part on benchmarking  
results. Specifically, annual total compensation is  
determined for each rank based on consolidated  
operating income and the volatility of Toyota’s share  
price, and then adjusted for each member based on  
their individual performance evaluation. This adjust-  
ment is limited to a range of 10% above or below the  
annual total compensation for each rank.  
The evaluation of performance in fiscal 2019 con-  
firmed that effectiveness was secured. Nevertheless,  
worthy comments were provided during the evaluation  
process regarding the acceleration of decision making,  
management oversight of operations, and other mat-  
ters. Toyota will act on these to make improvements in  
fiscal 2020 to further enhance effectiveness.  
Evaluation of the executive compensation system as well as the  
determination of individual compensation is based on such  
Executive Compensation  
factors as corporate performance and individual job responsibili-  
Purpose and  
ties and performance. The Board of Directors decides the total  
authority  
The amount of executive compensation, how its cal-  
culation method is determined, and the calculation  
method are described below.  
amount of compensation for the current fiscal year and delegates  
the determination of individual compensation to the Executive  
Compensation Meeting.  
Number of  
5
persons  
Policy and Process for Determining Compensation  
The director compensation system is based on the  
following principles.  
Representative Director Takeshi Uchiyamada (Chairman)  
Representative Director Koji Kobayashi  
Fundamental Approach and Maintenance  
of Internal Control Systems  
Members  
Outside Director Ikuro Sugawara  
Outside Director Sir Philip Craven  
Outside Director Teiko Kudo  
The system should encourage Members of the  
Board of Directors to work to improve the corporate  
value of Toyota over the medium to long term  
The system should maintain compensation  
levels that will allow Toyota to secure and retain  
talented personnel  
The system should motivate Members of the Board  
of Directors to implement management from the  
same viewpoint as shareholders with a stronger  
sense of responsibility as corporate managers  
Compensation for Members of the Board of  
2) Directors with non-Japanese citizenship  
(excluding Outside Directors)  
Basic Stance on System for Ensuring Appropriate  
Business Operations  
Fixed compensation and performance-based com-  
pensation are set at levels and in structures that allow  
Toyota to secure and retain talented personnel. Fixed  
compensation is determined with regard to each  
member’s job responsibilities and the compensation  
standards of said individual’s home country.  
Method of Determining Performance-based  
Compensation  
Toyota and its subsidiaries work to foster a sound  
corporate culture based on the Guiding Principles at  
Toyota and the Toyota Code of Conduct. Toyota inte-  
grates the principles of problem identification and  
Kaizen (continuous improvement) into its operational  
processes and makes continuous efforts to train  
employees who will put these principles into practice.  
Compensation for Members of the Board of Directors  
is effectively linked to corporate performance while  
reflecting individual job responsibilities and perfor-  
mance. Compensation standards in each member’s  
home country are also taken into account when  
determining compensation amounts and methods.  
Performance-based compensation is determined  
with reference to consolidated operating income, the  
volatility of Toyota’s share price and the individuals’  
performance, taking into account job responsibilities  
and the compensation standards of said individual’s  
home country. Toyota’s approach to these parame-  
ters is the same as for directors with Japanese citi-  
zenship (excluding Outside Directors).  
Directors is effectively linked to corporate perfor-  
mance while reflecting individual job responsibilities  
and performance. Compensation standards in each  
member’s home country are also taken into account  
when determining compensation amounts and meth-  
ods. Compensation for Outside Directors and Audit &  
Supervisory Board Members consists only of fixed  
payments. As a result, said compensation is not  
readily impacted by business performance, helping to  
ensure independence from management.  
System to Ensure Appropriate Operations  
1) Directors with Japanese citizenship (excluding  
Outside Directors)  
Toyota endeavors to maintain and properly operate a  
system for ensuring the appropriateness of business  
operations as a corporate group in accordance with  
its Basic Policies on Establishing Internal Controls.  
Each fiscal year, Toyota inspects the establishment  
and implementation of internal controls to confirm  
that the organizational units responsible for imple-  
menting internal controls are functioning autono-  
mously and enhancing internal controls as necessary.  
The findings of these inspections are reviewed by the  
Sustainability Meeting and the Board of Directors.  
Toyota determines the annual total compensation  
received by each Member of the Board of Directors  
based on consolidated operating income, the volatili-  
ty of Toyota’s share price and an individual perfor-  
mance evaluation. The balance after deducting fixed  
compensation from annual total compensation con-  
stitutes performance-based compensation.  
Share Compensation System  
Toyota’s Board of Directors decides the amount of  
annual share compensation, within the maximum (4.0  
billion yen per year) set by the 115th Ordinary General  
Shareholders’ Meeting held on June 13, 2019.  
Compensation for Members of the Board of  
Directors and the compensation system are decided  
by the Board of Directors and by the members of the  
Executive Compensation Meeting, a majority of  
whom are Outside Directors. The Board of Directors  
decides on total compensation for a given fiscal year  
and delegates the determination of the amount of  
compensation for each Member of the Board of  
Directors to the Executive Compensation Meeting.  
The Executive Compensation Meeting reviews the  
compensation system for Members of the Board of  
Directors and determines compensation for each  
Member of the Board of Directors, taking into  
account such factors as corporate performance and  
individual job responsibilities and performance.  
Compensation for Audit & Supervisory Board  
Members is determined by the Audit & Supervisory  
Board within the scope determined by resolution of  
the Shareholders’ Meeting. Additionally, we check  
the appropriateness of our executive compensation  
by referencing benchmarking results created by out-  
side compensation consultants.  
Explanation of Indicators  
Consolidated  
operating income  
Indicator for evaluating Toyota’s efforts based on business  
performance  
Analysis and Evaluation of the  
Effectiveness of the Board of Directors  
For details on our fundamental approach to and  
maintenance of internal control systems, please see  
“IV. Basic Approach to Internal Control System and its  
Development” in the Corporate Governance Report.  
Volatility of Toyota’s Corporate value indicator used by shareholders and inves-  
share price  
tors to evaluate Toyota’s efforts  
Individual perfor-  
mance evaluation  
Qualitative evaluation of each director’s performance  
Pursuant to the instruction of the Chairman of the  
Board of Directors, after the Secretariat of the Board  
of Directors conducts a quantitative analysis of the  
state of the Board’s performance, a survey is con-  
ducted of the participants of Board of Directors meet-  
ings (Members of the Board of Directors and Audit &  
Supervisory Board Members) regarding the state of  
execution of operations and of the supervision of  
such execution.  
Based on results of the survey, interviews are held  
individually with the participants of Board of Directors  
meetings, including the Outside Directors and  
Outside Audit & Supervisory Board Members. The  
Secretariat of the Board of Directors compiles and  
explains the findings to the Chairman of the Board of  
Directors, then reports them to the Board of Directors  
for discussion.  
WEB  
Evaluation Methods and Reference Values for Indicators,  
and Evaluation Result for the Current Fiscal Year  
Corporate Governance Report  
Evaluation  
Reference  
value  
result for  
the current  
fiscal year  
Evaluation method  
Evaluate the degree of attainment of  
consolidated operating income in  
the current fiscal year using the level  
of income required for Toyota’s sus-  
tainable growth (set in 2011) as a  
reference value  
Consolidated  
operating  
income  
1 trillion yen  
Toyota’s  
170%  
Comparatively evaluate the volatility  
of Toyota’s share price up to the end share price:  
Volatility of  
Toyota’s share  
price  
of the current fiscal year using the  
share price of Toyota and the Nikkei  
stock average at the end of the pre-  
vious fiscal year as reference values  
6,825 yen  
Nikkei aver-  
age:  
21,454 yen  
2
8
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Messages from the Outside Directors  
Toyota Must Face Its Weaknesses and  
Correctly Understand Outside Factors to  
Make It through This Period of Transformation  
Grasping the Opportunity of “Start Your Impossible”  
in this Once-in-a-Century Period of Major Change  
Working Quickly and Flexibly to Create New Value  
from the User’s Perspective  
Sir Philip Craven  
Teiko Kudo  
Ikuro Sugawara  
During my first full year as an Outside Board Director of TMC I have been on  
a very steep learning curve as I absorbed the history, the present and the  
probable future of this great company.  
Over the past year, I have taken part in Toyota’s management from an out-  
side perspective. Uninvolved in business execution, I considered how Toyota  
can remain irreplaceable to society while sustainably growing and whether  
Toyota’s corporate conduct aligns with societal norms and values.  
Toyota is changing.  
Over the past year, as the changes in the environment of the auto industry  
intensify, Toyota has swiftly made many significant decisions, such as form-  
ing alliances and executing major investments around the world. In the  
course of making such decisions, I believe that the discussions of the Board  
of Directors have come to be far more active than ever before.  
As President Toyoda has said, we are in the middle of a once in a hundred  
years period of rapid and major change from being an auto manufacturer to  
a mobility company. He has also stated that every employee must grasp the  
opportunity of “Start Your Impossible.”  
Management and employees are aligning their efforts, driven by a strong  
sense of urgency and purpose to further enhance the operational excellence  
they have built together and transform Toyota into a mobility service compa-  
ny brimming with creativity.  
Recently, in addition to the Outside Directors and the Directors in charge  
of specific items being discussed, the President and all members of the  
Board have frankly voiced their opinions from a Company-wide, long-term  
perspective. This is becoming the norm at Board of Directors meetings.  
Part of the reason for this is the understanding permeating among the  
Company’s executives that if Toyota does not squarely face its weaknesses  
and correctly understand the changes going on around it, it may not make it  
to the other side of this once-in-a-century period of profound transformation.  
Furthermore, a shift in approach, to more proactively incorporate outside  
views and flexibly adjust plans as needed, is becoming apparent. For exam-  
ple, separate from Board of Directors meetings, every month, the Outside  
Directors and other relevant executives meet to examine the Company’s  
response to long-term issues.  
Coming from the sports world, I am particularly attracted to the Toyota  
principles of the Spirit of Challenge, Teamwork and Respect which when  
combined with Kaizen and Genchi Genbutsu, should mean we know no  
boundaries to our future progress.  
Toyota’s drive to manufacture trustworthy cars continues unaltered.  
However, Toyota is working quickly and flexibly to create new value, unafraid of  
discarding previous approaches, based on a serious examination of how it can  
deliver services that will create a better society from the user’s perspective.  
Drawing on its robust financial base, outstanding and passionate employ-  
ees, and the social trust it enjoys, Toyota will deliver exciting cars and high  
quality mobility services to its customers. I intend to do my part to help  
Toyota move steadily forward in these endeavors.  
My particular interests have concentrated on two major areas. Firstly, HR  
and my desire to help devise a more open style of management which will  
ensure faster, more agile two-way communication between all workforce  
members. Secondly, Toyota has such a lead in mass hybridisation, but I am  
concerned and want to encourage TMC to make sure there is enough sup-  
ply as governments and regions wake up to hybrid and electrification. We  
must maximize the opportunities that Toyota + Lexus started!  
Finally, I wish to state that I am very happy in my function as an Outside  
Board Director of TMC and can report on a most interesting and productive  
teamwork ethic with my two fellow Outside Board Directors.  
Toyota will continue to take on new challenges in order to survive in this  
new era, and no matter what, I am sure that it will continue to move forward.  
2
9
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Corporate Governance  
Board of Directors and Audit & Supervisory Board Members (As of October 1, 2019)  
Chairman of the Board of Directors  
Member of the Board of Directors  
Members of the Board of Directors  
Apr. 1969 Joined TMC  
Jun. 1998 Member of the Board of Directors of TMC  
Jun. 2001 Managing Director of TMC  
Jun. 2003 Senior Managing Director of TMC  
Jun. 2005 Executive Vice President of TMC  
Jun. 2012 Vice Chairman of TMC  
Apr. 1972 Joined TMC  
Jun. 2004 Executive Director of DENSO Corporation  
Apr. 1981 Joined Ministry of International Trade and Industry  
Jul. 2010 Director-General of the Industrial Science and Technology Policy  
and Environment Bureau, Ministry of Economy, Trade and Industry  
Sep. 2012 Director-General of the Manufacturing Industries Bureau, Ministry  
of Economy, Trade and Industry  
Jun. 2007 Senior Executive Director, Member of the Board of Directors of  
DENSO Corporation  
Jun. 2010 Executive Vice President of DENSO Corporation  
Jun. 2015 Vice Chairman of DENSO Corporation  
Feb. 2016 Advisor of TMC  
Jun. 2013 Director-General of the Economic and Industrial Policy Bureau,  
Ministry of Economy, Trade and Industry  
Jun. 2013 Chairman of TMC (to present)  
Apr. 2017 Senior Advisor of TMC  
Jan. 2018 Executive Vice President of TMC  
Jan. 2018 Member of the Board of Directors of DENSO Corporation  
Jun. 2018 Retired as Member of the Board of Directors of DENSO Corporation  
Jun. 2018 Member of the Board of Directors and Executive Vice President  
of TMC (to present)  
Jul. 2015 Vice-Minister of Ministry of Economy, Trade and Industry  
Jul. 2017 Retired from the Ministry of Economy, Trade and Industry  
Aug. 2017 Special Advisor to the Cabinet  
Jun. 2018 Retired as Special Advisor to the Cabinet  
Jun. 2018 Outside Member of the Board of Directors of TMC (to present)  
Takeshi Uchiyamada  
Koji Kobayashi  
Ikuro Sugawara  
Outside and  
Independent Director  
Positions and areas of  
responsibility:  
Chief Financial Officer  
Chief Risk Officer  
Vice Chairman of the Board of Directors  
Members of the Board of Directors  
Apr. 1977 Joined Toyota Motor Sales Co., Ltd.  
Jun. 2007 Managing Officer of TMC  
Sep. 1982 Joined Renault S.A.  
Aug. 1998 Retired from Renault S.A.  
Sep. 1998 Joined Toyota Motor Manufacturing France S.A.S.  
Oct. 1998 President of the International Wheelchair Basketball Federation  
Dec. 2001 President of the International Paralympic Committee  
Jul. 2002 Retired as President of the International Wheelchair  
Basketball Federation  
Sep. 2017 Retired as President of the International Paralympic Committee  
Jun. 2018 Outside Member of the Board of Directors of TMC (to present)  
Sep. 2007 President of Toyota Motor North America, Inc.  
Jun. 2009 Retired as President of Toyota Motor North America, Inc.  
Apr. 2012 Senior Managing Officer of TMC  
Jun. 2015 Member of the Board of Directors and Senior Managing Officer  
of TMC  
Sep. 1998 Vice President of Toyota Motor Manufacturing France S.A.S.  
Jan. 2005 President of Toyota Motor Manufacturing France S.A.S.  
Jun. 2007 Managing Officer of TMC  
Jul. 2007 Executive Vice President of Toyota Motor Europe NV/SA  
Jul. 2009 Chairman of Toyota Motor Manufacturing France S.A.S.  
Jun. 2010 President of Toyota Motor Europe NV/SA  
Jul. 2010 Retired as Chairman of Toyota Motor Manufacturing France S.A.S.  
Apr. 2011 President and CEO of Toyota Motor Europe NV/SA  
Apr. 2012 Senior Managing Officer of TMC  
Apr. 2017 Vice Chairman of TMC (to present)  
Shigeru Hayakawa  
Didier Leroy  
Positions and areas of  
responsibility:  
Business Planning &  
Operation (President)  
Chief Competitive Officer  
Sir Philip Craven  
Outside and  
Independent Director  
Apr. 2015 Chairman of Toyota Motor Europe NV/SA (to present)  
Jun. 2015 Member of the Board of Directors and Executive Vice President  
of TMC  
Apr. 2017 Member of the Board of Directors and Executive Vice President  
of TMC (to present)  
President, Member of the Board of Directors  
Apr. 1984 Joined TMC  
Apr. 1980 Joined TMC  
Apr. 1987 Joined Sumitomo Bank  
Jun. 2000 Member of the Board of Directors of TMC  
Jun. 2002 Managing Director of TMC  
Jun. 2003 Senior Managing Director of TMC  
Jun. 2005 Executive Vice President of TMC  
Jun. 2009 President of TMC (to present)  
Jun. 2008 Managing Officer of TMC  
Jun. 2008 Executive Vice President of Toyota Motor Engineering &  
Manufacturing North America, Inc.  
May 2011 President and COO of Toyota Motor Engineering & Manufacturing  
North America, Inc.  
Apr. 2012 President and CEO of Toyota Motor Engineering & Manufacturing  
North America, Inc.  
Apr. 2014 Executive Officer of Sumitomo Mitsui Banking Corporation  
Apr. 2017 Managing Executive Officer of Sumitomo Mitsui Banking  
Corporation (to present)  
Jun. 2018 Outside Member of the Board of Directors of TMC (to present)  
Apr. 2012 President and COO of Toyota Motor North America, Inc.  
Apr. 2013 Retired as President and CEO of Toyota Motor Engineering &  
Manufacturing North America, Inc.  
Apr. 2013 Retired as President and COO of Toyota Motor North America, Inc.  
Apr. 2013 Senior Managing Officer of TMC  
Jun. 2013 Member of the Board of Directors and Senior Managing Officer  
of TMC  
Jun. 2015 Executive Vice President of TMC  
Apr. 2017 Member of the Board of Directors and Executive Vice President  
of TMC (to present)  
Akio Toyoda  
Positions and areas of  
responsibility:  
Chief Executive Officer  
Chief Branding Officer  
Shigeki Terashi  
Positions and areas of  
responsibility:  
Advanced R&D and  
Engineering Company  
Teiko Kudo  
Outside and  
Independent Director  
(
Chairman)  
Powertrain Company  
Chairman)  
Chief Technology Officer  
(
3
0
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Corporate Governance  
Board of Directors and Audit & Supervisory Board Members (As of October 1, 2019)  
Full-Time Audit & Supervisory Board Members  
Outside Audit & Supervisory Board Members  
Apr. 1975 Joined Ministry of Finance  
Apr. 1970 Joined the Fuji Bank, Limited  
Jul. 2007 Director-General of the Tax Bureau, Ministry of Finance  
Dec. 1973 Retired from the Fuji Bank, Limited  
Jul. 2009 Commissioner of the National Tax Agency  
Apr. 1977 Assistant Lecturer of Faculty of Business and Commerce of Keio  
Jul. 2010 Retired as Commissioner of the National Tax Agency  
Jan. 2011 Senior Managing Director of Japan Securities Depository Center, Inc.  
Jun. 2011 President of Japan Securities Depository Center, Inc.  
Jun. 2013 Member of the Board of Directors of TMC  
Jul. 2015 President and CEO of Japan Securities Depository Center, Inc.  
Jun. 2018 Retired as Member of the Board of Directors of TMC  
Apr. 2019 Director of Japan Securities Depository Center, Inc.  
Jun. 2019 Audit & Supervisory Board Member of TMC (to present)  
Jun. 2019 Retired as Director of Japan Securities Depository Center, Inc.  
University  
Apr. 1982 Associate Professor of Faculty of Business and Commerce of  
Keio University  
Apr. 1993 Professor of Faculty of Business and Commerce of Keio  
University  
Jun. 2011 Outside Audit & Supervisory Board Member of TMC (to present)  
Apr. 2013 Professor Emeritus of Keio University (to present)  
Haruhiko Kato  
Yoko Wake  
Outside and  
Independent Member  
Oct. 1972 Joined TMC  
Jul. 2012 Prosecutor-General  
Jun. 2007 President of Toyota Motor Corporation Australia Ltd.  
May 2014 Chairman of Toyota Motor Corporation Australia Ltd.  
Dec. 2017 Retired as Chairman of Toyota Motor Corporation Australia Ltd.  
Jun. 2018 Audit & Supervisory Board Member of TMC (to present)  
Jul. 2014 Retired as Prosecutor-General  
Sep. 2014 Registered as Attorney  
Jun. 2015 Outside Audit & Supervisory Board Member of TMC (to present)  
Masahide Yasuda  
Hiroshi Ozu  
Outside and  
Independent Member  
Apr. 1985 Joined TMC  
Apr. 1974 Joined Mitsubishi Bank  
Jan. 2015 General Manager of Affiliated Companies Finance Dept. of TMC  
Jan. 2018 General Manager of Audit & Supervisory Board Office of TMC  
Jun. 2001 Executive Officer of The Bank of Tokyo-Mitsubishi, Ltd.  
Oct. 2005 Director of Mitsubishi UFJ Financial Group, Inc.  
Jan. 2006 Managing Director of The Bank of Tokyo-Mitsubishi UFJ, Ltd.  
Oct. 2008 Senior Managing Director of The Bank of Tokyo-Mitsubishi UFJ, Ltd.  
Jun. 2009 Deputy President of The Bank of Tokyo-Mitsubishi UFJ, Ltd.  
Jun. 2009 Managing Officer of Mitsubishi UFJ Financial Group, Inc.  
Oct. 2010 Deputy President of Mitsubishi UFJ Financial Group, Inc.  
Apr. 2012 President of The Bank of Tokyo-Mitsubishi UFJ, Ltd.  
Apr. 2012 Director of Mitsubishi UFJ Financial Group, Inc.  
Apr. 2013 President & CEO of Mitsubishi UFJ Financial Group, Inc.  
Jun. 2015 Director, President & Group CEO of Mitsubishi UFJ Financial  
Group, Inc.  
(
to present)  
Jun. 2019 Audit & Supervisory Board Member of TMC (to present)  
Katsuyuki Ogura  
Nobuyuki Hirano  
Outside and  
Independent Member  
Apr. 2016 Chairman of the Board of Directors of Bank of Tokyo-Mitsubishi  
UFJ, Ltd.  
Apr. 2018 Company name changed from The Bank of Tokyo-Mitsubishi UFJ,  
Ltd. to MUFG Bank, Ltd.  
Jun. 2018 Outside Audit & Supervisory Board Member of TMC (to present)  
Apr. 2019 Director of MUFG Bank, Ltd. (to present)  
Apr. 2019 Director and Chairman of Mitsubishi UFJ Financial Group, Inc.  
(
to present)  
3
1
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Toyota Environmental Challenge 2050 and the 2030 Milestone  
Toyota Environmental Challenge 2050  
of future challenges. In October 2015, we formulated  
six challenges in light of the plethora of unaddressed  
environmental issues, and we have been moving  
ahead, aiming to establish a future society in harmony  
with nature.  
made as of 2030 toward the six challenges as a  
medium- to long-term initiative to achieve the Toyota  
Environmental Challenge 2050.  
In 2019, Toyota became a signatory to the Task Force  
on Climate-related Financial Disclosures (TCFD) recom-  
mendations. Based on these recommendations, we  
implemented a scenario analysis and found that the  
2030 Milestone is an effective and resilient strategy.  
Considering environmental issues to be of paramount  
importance, we have formulated the Toyota Earth  
Charter based on the Guiding Principles at Toyota  
and established a promotional structure for address-  
ing such issues. Always attentive to public opinion  
and world trends, Toyota constantly considers where  
it can best focus its efforts as it works to find solu-  
tions by applying new ideas and technologies ahead  
Details about the TCFD Recommendations  
Signatory to the TCFD Recommendations  
WEB  
(Environmental Report 2019, p. 5)  
WEB  
Scenario Analysis (Environmental Report 2019, p. 11)  
The 2030 Milestone  
In September 2018, we announced the 2030  
Milestone, indicating the progress we aim to have  
WEB  
TCFD Content Index  
Toyota Environmental Challenge 2050  
2030 Milestone  
New Vehicle Zero CO  
2
Emissions Challenge  
Accelerate widespread use of next-generation vehicles to save energy and respond to diverse fuels  
Accelerate global expansion of electrified vehicles  
Jointly develop electrified vehicles and establish networks to encourage their widespread  
adoption  
Make annual global sales of more than 5.5 million electrified vehicles, including  
more than 1 million zero-emission vehicles (BEVs and FCEVs)  
Reduce global average CO2 emissions in g-CO2  
/km from new vehicles by 35% or  
more compared to 2010 levels (may vary depending on market conditions)  
CHALLENGE  
Reduce global average CO  
2
emissions during operation from  
new vehicles by 90% from Toyota’s 2010 global level  
Life Cycle Zero CO  
2
Emissions Challenge  
Reduce CO  
2
emissions along the entire vehicle life cycle, from materials production and parts  
 Reduce CO2 emissions by 25% or more over the entire vehicle life cycle compared  
to 2013 levels by promoting activities for the milestones of challenges 1 and 3, and  
with support from stakeholders such as suppliers, energy providers, infrastructure  
developers, governments, and customers  
CHALLENGE  
Completely eliminate all CO  
2
emissions from the entire vehicle  
and vehicle manufacturing to driving and disposal  
Develop and expand use of low-CO  
Promote eco-friendly action throughout the entire value chain  
2 emission materials  
life cycle  
Plant Zero CO Emissions Challenge  
2
Promote both the development and introduction of low-CO  
the utilization of renewable energy and use of hydrogen at all production plants  
2
technologies and daily Kaizen and  
 Reduce CO2 emissions from all plants by 35% compared to 2013 levels  
CHALLENGE  
Achieve zero CO2 emissions at all plants by 2050  
Reduce CO2 emissions per unit at newly established plants by simplifying and streamlining  
production processes and taking innovative energy-saving measures  
Use renewable energy at all plants  
Challenge of Minimizing and Optimizing Water Usage  
Minimize water usage and implement water discharge  
management based on individual local conditions  
Promote activities from the two perspectives of water quantity and water quality  
Implement measures, on a priority basis, in the regions where the water environment  
is considered to have a large impact  
Water quantity: Complete measures at the four challenge-focused plants in North  
America, Asia, and South Africa  
CHALLENGE  
Reduce water usage in existing production processes, introduce technologies reducing indus-  
trial water usage through rainwater use, and improve water recycling rates  
Manage water discharge quality according to strict standards, improving the local environment  
by returning clean water for nature  
Water quality: Complete impact assessments and measures at all of the 22 plants  
where used water is discharged directly to rivers in North America, Asia, and Europe  
Disclose information appropriately and communicate actively with local commu-  
nities and suppliers  
Challenge of Establishing a Recycling-based  
Society and Systems  
Promote global deployment of end-of-life vehicle treatment and  
recycling technologies and systems developed in Japan  
Establish a recycling-based society with four key features: use eco-friendly materials; use auto  
parts longer; develop recycling technologies; and manufacture vehicles from end-of-life vehicles  
Two global projects started in 2016:  
Complete establishment of battery collection and recycling systems globally  
Complete setup of 30 model facilities for appropriate treatment and recycling of  
end-of-life vehicles  
CHALLENGE  
Toyota Global 100 Dismantlers Project  
Toyota Global Car-to-Car Recycle Project  
Challenge of Establishing a Future Society in  
Harmony with Nature  
Connect nature conservation activities beyond the Toyota  
Group and its business partners among communities, with the  
world, to the future  
Enhance Toyota’s long-standing nature conservation activities promoting harmony with nature,  
environmental grants, and environmental education  
Develop three “connecting” projects started in 2016, sharing our know-how and environmental  
experience  
Realize “Plant in Harmony with Nature”—12 in Japan and 7 overseas—as well as  
implement activities promoting harmony with nature in all regions where Toyota oper-  
ates in collaboration with local communities and companies  
Contribute to biodiversity conservation activities in collaboration with NGOs and others  
Expand initiatives both in-house and outside to foster environmentally conscious  
persons responsible for the future  
CHALLENGE  
Connecting communities: Toyota Green Wave Project  
Connecting with the world: Toyota Today for Tomorrow Project  
Connecting to the future: Toyota ESD Project  
3
2
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Toyota Environmental Challenge 2050 and the 2030 Milestone  
Key Fiscal 2019 Initiatives under the Toyota Environmental Challenge 2050  
E
Challenge 1  
Challenge 3  
Challenge 6  
Accelerate Electrification and Steadily Improve  
Powertrains  
Effective Use of Renewable Energy toward  
Creating a Decarbonized Society by 2050  
Grants for Environmental and  
Biodiversity Conservation  
Toyota is implementing initiatives under the New Vehicle Zero CO  
2
One means of decarbonization regarded as holding particular promise  
in recent years is the use of renewable energy. Toyota is working to  
Toyota Collaborates with the IUCN to Enhance Species  
Conservation Data  
Toyota began a five-year partnership with the IUCN* in May 2016 to  
Emissions Challenge and in line with the belief that eco-friendly vehicles  
can best help protect the environment if they are in widespread use. In  
order to curb greenhouse gas emissions, we believe that effective vehi-  
cle electrification is essential to promote the efficient use of energy and  
utilization of alternative fuels. As such, we are actively advancing the  
development and spread of electrified vehicles.  
1
reduce CO  
2
emissions through comprehensive energy-saving activities  
via daily improvement and the introduction of innovative technologies at  
manufacturing sites. In addition, to decarbonize the energy needed by  
society, Toyota is promoting both the introduction of renewable energy  
and the utilization of hydrogen.  
promote scientific understanding of the biodiversity crisis. Under the  
partnership, we provide annual grants of approximately US$1.2 million  
2
to support the IUCN Red List.*  
The utilization of renewable energy is an issue that needs to be  
addressed throughout society, and, accordingly, we are collaborating  
with many parties, including national and local governments as well as  
local communities and other businesses. Our objective is to achieve  
Key Initiatives in Fiscal 2019  
Speeding the Popularization of Electrified Vehicles  
More details  
for Our Home Planet,” p.12  
Introduced Toyota’s biodiversity conservation initiatives at COP14  
Donated vehicles to environmental NGOs at COP14  
Improved mountain gorilla habitat  
At the same time, we are working to improve fuel economy. By develop-  
ing TNGA-based powertrains, we are working to further enhance the envi-  
ronmental performance of both engine-powered cars and electrified vehicles.  
*1 International Union for Conservation of Nature: Founded in 1948, the IUCN is a mem-  
zero CO2 emissions at our plants all over the world by 2050.  
bership union uniquely composed of both government and civil society organizations  
Toyota is expanding the use of renewable energy while taking into  
consideration environmental, regional, and economic perspectives.  
Toyota actively participates in creating systems and mechanisms that  
lead to the widespread use of renewable energy and is working to  
expand the use of renewable energy throughout society.  
Annual and Cumulative HEV Sales (Global)  
Japan ˾ Overseas b Cumulative sales (Right scale)  
*2 The IUCN Red List of Threatened Species™: A list of threatened species around the  
world managed by the IUCN  
˾
(
Million units)  
(Million units)  
20.0  
2
1
1
0
.0  
2
020 target: 1.5 million units annually, for cumulative sales of  
.5 15 million units  
1
.63  
15.0  
Cumulative sales: 13.53 million units  
reduction effect of 13.53 million HEVs  
Main Projects in Japan  
.0 CO  
2
10.0  
0.44 5.0  
0
Participation in local production and local consumption model for renewable energy  
Left: Presentation ceremony  
Right: Donated Hilux  
Photo by IISD/Kiara Worth (enb.iisd.org/  
biodiv/cop14/side-events/20nov.html)  
Purchase of green power certificates  
Approx. 108million tons  
.5  
0
Main Projects Overseas  
Five-year Partnership with the WWF on  
the Living Asian Forest Project  
Europe: 100% renewable electricity used at four plants  
Asia-Pacific: Solar power generation introduced in Southeast Asia, India, and Taiwan  
2
000 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19  
(
January to March)  
Toyota is continuing its five-year partnership  
with the World Wide Fund for Nature (WWF)  
aimed at accelerating the globe’s transition t
sustainability. Toyota is the first car company  
and the first Japanese company to sign  
a Global Corporate Partnership agreement  
ith the WWF. To promote biodiversity con-  
ervation under the partnership, Toyota has  
ade annual US$1 million grants to WWF  
nce 2016 to support the Living Asian  
orest Project.  
North America: Renewable electricity covers all electric power at  
the North American Headquarters campus  
Global Average CO  
Rate Versus 2010 (Japan, U.S., Europe, China)  
2
Emissions from New Vehicles Reduction  
South Africa: Continued introduction of solar power generation  
South America: 100% renewable electricity by 2020  
China: Solar power generation being introduced at plants  
(
%)  
0
©
Ridho Hafizh Zainur Ridha/WWF-Indonesia  
Relocated Sumatran  
rhinoceros  
1
2
3
0
0
0
14.9%  
2020 target: 22%  
ey Initiatives in Fiscal 2019  
(
Year)  
2014  
’15 ’16 ’17 ’18  
2
Protected the Sumatran rhinoceros, a designated endangered species  
The average CO  
2
CO emissions) certified by the respective national authorities  
2
emissions (g-CO /km) of new vehicles in each year, based on fuel efficiency values  
New North American headquarters  
Solar panels at a new plant in China  
(
WEB  
Environmental Report 2019  
3
3
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Respect for Human Rights and Supply Chain Management  
making over the decades has been made possible  
thanks to the support of our many stakeholders.  
Going forward, Toyota will continue to work hand-in-  
hand with employees and respect all its stakehold-  
ers as it continues to contribute to society as a  
mobility company.  
utilize individuals’ capabilities, ability to think, and cre-  
ativity. To this end, it is necessary to ensure a shared  
understanding among all employees of the Company’s  
management situation, business environment, and  
management issues. We therefore emphasize thor-  
ough dialogue with employees. In addition, based on  
the Universal Declaration of Human Rights, we  
respect our employees’ right to freely associate while  
also respecting their right not to be compelled to  
belong to an association in compliance with the laws  
of the countries in which we operate.  
Regardless of the presence or absence of labor  
unions, Toyota takes every opportunity it can to  
engage in thorough dialogue with employees and build  
sound labor-management relations. We believe that  
such relations encompass dialogue and discussion  
with employees or their appropriate representatives.  
Moreover, to ascertain the status of dialogue with  
employees and issues related to freedom of associa-  
tion, we periodically send out and collect question-  
naires from our subsidiaries and request improvements  
to policies and activities based on the responses as  
needed. For affiliates that require concentrated initia-  
tives, associates from TMC are dispatched to review  
the affiliate’s policies and activities and work together  
to enhance communication with and training for  
employees regarding Toyota’s policies concerning  
freedom of association and legal compliance.  
employment. First, we confirm the composition of  
employees at our affiliates in each country and  
Fundamental Approach  
identify affiliates requiring prioritized examination of  
non-permanent employment relationships. Associates  
from TMC are dispatched to affiliates thus identified  
and, if deemed necessary, implement improvements,  
such as reassignments and changes to employment  
rules related to contract terms. In addition, we review  
and seek to continuously improve the working condi-  
tions of fixed-term contract employees at TMC itself.  
Toyota complies with local, national, and international  
laws and regulations as well as the spirit thereof and  
conducts business operations with honesty and  
integrity. With the goal of contributing to sustainable  
development, we place value on all stakeholders in  
the management of our businesses, endeavoring to  
build and maintain sound relationships with them  
through open and fair communication.  
At present, with our customers’ needs and the very  
concept of automobiles constantly changing, Toyota  
is endeavoring to transform itself from an automobile  
company to a mobility company, that is, a provider of  
all kinds of mobility-related services. As we face new  
competitors and an evolving business domain, based  
on the management philosophy of “respect for  
people,” Toyota’s employees are each harnessing  
their knowledge and giving their best efforts to help  
the Company survive in an environment marked by  
constant, major change. To meet the expectations of  
our stakeholders, we also refer to international  
norms, such as the United Nations Guiding Principles  
on Business and Human Rights and the Universal  
Declaration of Human Rights, to tackle issues related  
to human rights.  
Supply Chain Due Diligence  
A single automobile comprises approximately 30,000  
parts, necessitating extremely broad and deep supply  
chains. As such, we recognize preventing adverse  
impacts on human rights in our supply chains as a  
priority. Accordingly, we hold workshops for suppliers  
that are particularly large and would be difficult  
replace in which we share issues to be wary of  
and examples of solutions.  
Toyota adheres to the principle of mutual trust and  
mutual responsibility between labor and management  
and aims to collaborate with suppliers to contribute  
to sustainable societal development as well as the  
earth’s sustainability. Toyota also strives to comply  
with the laws of the countries and regions it operates  
in while protecting human rights and contributing to  
both local communities and the international community.  
Human Rights, the Essential Foundation of  
Labor Relations  
Toyota respects the basic human rights of all individu-  
als, including employees and those in the supply  
chain. Toyota practices the philosophy of “respect for  
people,” which is based on the shared belief that  
every Toyota employee possesses an unlimited  
capacity for the betterment of themselves, the  
Company, and society. The cumulative efforts of our  
employees are what drive corporate growth, thereby  
enabling improvement in working conditions and  
environments and building employee trust, which, in  
turn, enables further growth and improvement.  
We strive to ensure safe, healthy, and inclusive  
work environments that are free of discrimination and  
harassment and in which each employee’s dignity  
and diverse values are respected. Each employee’s  
contribution to the creation of such workplaces is  
essential to achieving the productivity improvements  
necessary for corporate growth. Discriminatory,  
unhealthy, or unsafe work environments are not only  
violations of human rights, they negatively impact  
employee performance. Recognizing the irreplace-  
able value of the time our employees choose to share  
with Toyota, we aim to create positive working condi-  
tions and environments that will allow them to excel.  
Moreover, the contributions and cooperation of all  
our stakeholders are essential to providing products  
and services that satisfy our customers. Our car  
United Nations Guiding Principles  
Reporting Framework  
Toyota has formulated an internal policy related to  
human rights and, in implementing it, refers to the UN  
Guiding Principles on Business and Human Rights  
and other international norms. To fulfill our responsi-  
bility to respect human rights, we have identified cer-  
tain risks vis-à-vis our operations adversely impacting  
human rights as priority issues based on such factors  
as the scale and character of our businesses, the  
possibility of mitigation, and stakeholder expectations.  
Currently, we have identified three areas—freedom of  
association, precarious work, and supply chain due  
diligence—in which certain of our operations are at  
risk of adversely impacting human rights and are  
working to address them as a matter of top priority.  
In addition, Toyota has developed the Toyota  
Supplier CSR Guidelines based on the UN Guiding  
Principles on Business and Human Rights and the  
Universal Declaration of Human Rights.  
Precarious Work  
The term “non-permanent workers” includes tempo-  
rary workers, contract employees, and dispatch  
employees. Non-permanent status is marked by a  
number of forms of uncertainty and instability, such  
as uncertain employment periods, low wages, and  
poor employee benefits. Our businesses require per-  
sonnel equipped with both a deep understanding of  
Toyota’s values and advanced skills. Because culti-  
vating such personnel requires a great deal of time,  
Toyota strives to provide stable employment even  
when the external environment is challenging. At the  
same time, Toyota is engaged in the automobile  
industry, in which demand is greatly influenced by  
new product releases and seasonal factors.  
Accordingly, to respond to such fluctuations, the  
Company directly and indirectly hires a certain  
number of temporary personnel.  
Conflict Minerals Issues  
Toyota has adopted the Policies and Approaches  
to Conflict Minerals Issues, which it applies as  
a set of guidelines when tackling conflict mineral-  
related issues.  
Please see the content linked to below for informa-  
tion about activities in 2018.  
Respect for Human Rights  
WEB  
(Sustainability Data Book 2019, p. 23)  
Collaboration with Suppliers  
WEB  
(Sustainability Data Book 2019, p. 26)  
Toyota’s Approaches to Conflict Minerals Issues  
Sustainability Data Book 2019, p. 25)  
WEB  
(
Three Priority Areas  
As such, each of our affiliates bases its hiring of  
non-permanent workers on the prevailing customs  
and labor laws of its respective region, and Toyota  
strives to avoid inappropriate working conditions and  
Freedom of Association  
In accordance with Toyota’s “respect for people”  
management philosophy, we aim to respect and fully  
3
4
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Employees  
Toyota prioritizes respect for people, aiming to  
provide employees with opportunities to make  
social contributions and realize self actualization  
through their work and to allow them to exercise  
their ability to think, create, and take action.  
To achieve this goal, a relationship of mutual  
trust and mutual responsibility between labor and  
management is essential. In such a relationship,  
Toyota places the highest priority on ensuring  
stable employment for its employees and proac-  
tively strives to improve labor conditions, while  
employees do their utmost to enhance the pros-  
perity of the Company. This philosophy is shared  
by all Toyota affiliates around the world and,  
together with considerations for regional charac-  
teristics, is reflected and implemented in Toyota’s  
management and policies.  
Toyota believes that creating safe and healthy work  
environments will lead to productivity improvements  
of the Company necessary for corporate growth.  
In 1957, Senior Managing Director Eiji Toyoda  
explained his fundamental approach to health and  
safety as “Safe work is the ‘gate’ to all work. Let us  
pass through this gate.” These words still ring true  
today and are part of our Basic Philosophy for Safety  
and Health. In 2017, Toyota announced its  
“Proclamation of Health Commitment: Aiming at  
Becoming a Health-first Company,” under which it is  
advancing a wide range of initiatives to promote health.  
When advancing initiatives in safety and health, we  
ensure that they conform to workplace needs while  
making iterative improvements through the PDCA  
cycle. Toyota’s manager in charge of Company-wide  
safety and health (operating officer) takes the lead in  
formulating priority policies, and related KPIs are reg-  
ularly reported to Executive Meetings and considered  
important metrics to be monitored by management.  
occupational safety and health management system  
(OSHMS) globally. Along with unique regional require-  
ments, we have established requirements that are  
shared globally throughout Toyota based on ISO  
45001.* Using OSHMS, weaknesses are identified by  
Genchi Genbutsu (onsite, hands-on experience) to  
improve safety management.  
consultations, supervisors assess the employees’  
self-evaluations and provide feedback. Repeating this  
cycle leads to human resource development. Results for  
each half year are reflected in bonuses and performance  
abilities are reflected in raises for the following year.  
Developing Executives Globally  
* ISO 45001: The international standard related to occupational safety  
and health management systems established by the ISO (International  
Organization for Standardization)  
The GLOBAL 21 program is aimed at developing  
executives globally. The program serves to enable  
outstanding human resources from around the world  
to obtain the skills and discernment expected of  
global-level Toyota executives and to fully realize their  
individual strengths in their respective roles. The pro-  
gram consists of the following three pillars.  
Employees (Safety and Health,  
WEB  
Sustainability Data Book 2019, p. 32)  
Human Resource Development  
Toyota believes that this approach leads not  
only to management that operates with respect  
for people, but to customer satisfaction and  
social contribution and thus to the sustainable  
growth of both the Company and society.  
1
. Ensuring understanding of our management philoso-  
phy and the expectations of executives  
Fundamental Approach  
We are applying the Toyota Way and Toyota Global Vision,  
incorporating them into global personnel evaluation sys-  
tems and education.  
Toyota is committed to developing human resources  
in accordance with its philosophy that monozukuri  
2. Personnel management  
(
manufacturing) is about developing people. In order  
We are unifying evaluation standards and processes glob-  
ally to ensure fairness and consistency. Our main evalua-  
tion criteria are individuals’ ability to set tasks, carry out  
tasks, manage their organization, and effectively utilize  
human resources as well as the level of trust and respect  
that others have for them.  
Safety and Health  
to sustain growth, it is essential to utilize the wisdom  
of our people to make constant improvements.  
At the same time, while employees bring a wide  
range of cultures and customs, to make ever-better  
cars and carry out our Customer First policy, all  
employees must share certain values.  
Fundamental Approach  
Global Safety Measures  
3
. Development framework and education programs  
We are allocating human resources and developing execu-  
tives globally. Our development of human resources at  
overseas affiliates is based on education conducted by affil-  
iates in each region, with OJT at TMC so that participants  
can learn Toyota-style ways of working. In addition, we are  
implementing a program similar to GLOBAL 21 for employees  
of TMC in Japan.  
Ensuring the safety and health of employees has been  
one of Toyota’s most important long-standing business  
activities and will continue to be so going forward.  
To this end, Toyota is implementing human  
Toyota regional headquarters take the lead in promot-  
ing safety and health measures in each region. We  
are currently working with each region to develop an  
resource development aimed at sustainable growth  
through a global educational program centered on  
the application of the Toyota Way. On-the-job training  
(
OJT) is the foundation of this program.  
WEB  
Toyota Way 2001  
Evaluation of and Feedback to  
Each Employee in Relation to  
Principles and Policies  
Global Executive Human Resource Development  
Global 21 Program  
Global human resources  
The daily work (topics and roles) of Toyota employees  
is derived from annual policies. Evaluation and feed-  
back are based on close communications between  
subordinates and superiors.  
Toyota  
human resources  
Overseas affiliate  
human resources  
Specifically, topics and roles are determined at the  
beginning of each fiscal year and employees consult  
with their supervisors periodically. Through these  
WEB  
Employees (Human Resource Development,  
Sustainability Data Book 2019, p. 35)  
3
5
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Employees  
balancing work and childcare and to raise the level of  
desire to continue growing after returning to work, as  
well. The participants evaluate their career plans and  
how best to achieve them, hear about other employ-  
ees who successfully balanced work with family in the  
past, and participate in roundtable discussions.  
opportunities, we send in sign language interpreters,  
provide a variety of support tools, and make work-  
place improvements as needed.  
In terms of facilities, we are creating workplaces  
with improved accessibility as needed by, for exam-  
ple, providing handicapped parking spaces and uni-  
versally accessible toilets.  
For those workplaces hiring employees with dis-  
abilities, we distribute guidebooks to help other  
employees better understand disabilities and gain the  
knowledge necessary for providing support.  
In addition, to cultivate a workplace-wide culture, we  
have implemented “Emotional Barrier-free Training” tar-  
geting a wide range of employees, from new employees  
to senior professionals/senior management, to promote  
understanding of and empathy for people with disabilities.  
As of June 2019, the number of persons with dis-  
abilities employed was 1,322 accounting for 2.33% of  
the entire workforce (including special-purpose subsid-  
iaries) which is above the legal requirement of 2.2%.  
anxieties that employees may have regarding their  
health or work.  
We actively exchange information with governmen-  
tal bodies, local communities, and social welfare  
organizations to create working environments where  
each employee can work with confidence.  
Diversity and Inclusion  
Fundamental Approach  
Our strengths lie in our capacity to respect our  
employees’ abilities to think and promote reforms  
involving every member.  
Career Development Support Measures  
In 2019, we introduced a career workshop targeting  
female employees and their supervisors. We are  
promoting the continued growth of female employees  
through various measures, including supporting long-  
term career building with life events taken into con-  
sideration, providing advice to supervisors on how to  
guide their subordinates, and facilitating dialogue  
between supervisors and subordinates.  
Recent technical innovations centered on CASE* are  
propelling Toyota to transform from a car company  
into a mobility company. We believe such a transfor-  
mation is becoming increasingly important as we are  
expected to continue creating innovations steadily in  
existing areas while taking on challenges in new areas.  
In such an environment, we consider diversity and  
inclusion to be one of the key bases of management  
and are working to create an attractive workplace  
where employees with wide-ranging skills and values  
can demonstrate their abilities to the fullest and  
achieve self-realization.  
In order to become a company that will be needed  
and chosen by society, we are promoting collabora-  
tion with a wide variety of partners both inside and  
outside the Company while putting into practice the  
values Toyota has embraced since its founding, such  
as the attitude of humbly learning and taking on chal-  
lenges from the customer’s viewpoint.  
Toyota Loops employees competing in the Abilympics  
Global Initiatives  
We are striving to create a workplace environment  
that is friendly even to employees with disabilities by,  
for example, providing universally accessible toilets,  
handicapped parking spaces, and wheelchair ramps.  
We also conduct a variety of events, for example,  
participating in campaigns and holding workshops, to  
promote understanding about people with disabilities.  
Initiatives Related to Persons with Disabilities  
Initiatives in Japan  
Creating an Environment Where the Disabled Can  
Work with Confidence  
Based on the concept of a harmonious society, in  
which all persons with or without disabilities work and  
live together in harmony, we provide various work  
opportunities to those with disabilities. We offer a  
range of support to enable persons with disabilities to  
work energetically by fully utilizing their abilities.  
For example, we have assigned a job consultant to  
each office, created a consultation hotline that  
ensures privacy, and introduced a special holiday  
system that can be used by employees for going to  
the hospital or other clinics. Furthermore, to ensure  
that persons with disabilities are given fair  
Toyota Loops Corporation began operation in April  
2009 with 28 people with disabilities, and received  
certification from the Minister of Health, Labour and  
Welfare as a special-purpose subsidiary of Toyota in  
October of that year.  
As of June 2019, Toyota Loops employed 256 per-  
sons with disabilities performing a variety of office  
support work.  
WEB  
Employees (Diversity & Inclusion  
Sustainability Data Book 2019, p. 38)  
*
CASE: Connected, Autonomous/Automated, Shared, and Electric.  
The number of support staff has also been  
increased to accommodate the hiring of more per-  
sons with disabilities, and also to eliminate or reduce  
Promoting Women’s Participation in the  
Workplace (Japan)  
In promoting diversity and inclusion, we recognize that  
gender diversity has been an issue, particularly at  
Toyota. In 2002, we started initiatives at Toyota centered  
on expanding and establishing measures to support  
women who are trying to balance work and childrearing.  
Then in 2012, we began focusing on initiatives for  
creating a work environment that would help motivate  
women and supporting their greater participation  
Thailand: Toyota Safe Driving Campaign implemented in cooperation  
with organizations that help people with disabilities  
Toyota is advancing measures to empower women at affiliates in each region.  
Toyota Motor Europe  
(Belgium)  
Toyota Daihatsu  
Engineering &  
Manufacturing Co.,  
Ltd. (Thailand)  
Toyota Motor North  
America, Inc. (U.S.)  
(especially the development of female managers).  
Support Measures for Balancing Work and Childcare  
For those planning to take maternity leave, we have  
been offering pre-maternity leave seminars and super-  
visor career interviews since 2015. The goals of these  
initiatives are to ease the participants’ concerns about  
Australia: Mr. Dylan Alcott, a wheelchair tennis champ,  
presents a workshop called “Champions of Change”  
3
6
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Risk Management  
At the global level, we are working to reinforce risk  
management capabilities based on the Toyota Global  
Risk Management Standard (TGRS), which lays out  
common global standards regarding our approach to  
risk management as well as related systems and their  
operating procedures. At the same time, the  
Sustainability Meeting reviews and reports on major  
current risk items in order to promote preventive action.  
In addition, the meeting advances special mea-  
sures related to information security and business  
continuity management (BCM), areas in which the  
level of risk corporations face has been growing in  
recent years.  
Business and Other Risks  
Industry and Business Risks  
Fundamental Approach  
Organization and Structure  
The worldwide automotive market is highly competitive  
The worldwide automotive industry is highly volatile  
Toyota’s future success depends on its ability to offer  
new, innovative and competitively priced products that  
meet customer demand on a timely basis  
Toyota has been working to reinforce its risk manage-  
ment systems since the series of recall issues in  
Toyota has appointed a global chief risk officer (CRO)  
to head global risk management. The global CRO is  
charged with handling major risks and coordinating  
and directing the response to major emergencies on  
a global basis.  
Beneath the global CRO are regional CROs  
appointed to oversee specific regions, and each  
region has its own risk management structure.  
Within the head office (accounting, purchasing,  
etc.), risk management is assigned by function to  
chief officers and risk managers, while in each  
in-house company, risk management is assigned by  
product to the company president and company risk  
managers. Furthermore, the regional head offices and  
individual sections coordinate and cooperate with  
one another on risk management.  
Toyota’s ability to market and distribute effectively is an  
integral part of Toyota’s successful sales  
Toyota’s success is significantly impacted by its ability to  
maintain and develop its brand image  
Toyota relies on suppliers for the provision of certain sup-  
plies, including parts, components, and raw materials  
2
010. In June 2010, Toyota established the Risk  
Management Committee (now the Sustainability  
Meeting) and appointed risk managers for the global  
group and each region and business section as part  
of global measures to prevent and mitigate the  
impact of risks that could arise in the course of busi-  
ness activities.  
The worldwide financial services industry is highly  
competitive  
Toyota’s operations and vehicles rely on various digital  
and information technologies  
Risks related to Toyota’s businesses and other fac-  
tors that could significantly impact the decisions of  
investors are listed in Toyota’s Form 20-F under the  
categories Industry and Business Risks; Financial  
Market and Economic Risks; and Regulatory, Legal,  
Political, and Other Risks.  
Financial Market and Economic Risks  
Toyota’s operations are subject to currency and interest  
rate fluctuations  
High prices of raw materials and strong pressure on Toyota’s  
suppliers could negatively impact Toyota’s profitability  
A downturn in the financial markets could adversely  
affect Toyota’s ability to raise capital  
Regulatory, Legal, Political, and Other Risks  
Risk Management  
WEB  
The automotive industry is subject to various governmen-  
tal regulations and actions  
(Sustainability Data Book 2019, p. 108)  
WEB  
Form 20-F for the year ended March 31, 2019  
Toyota may become subject to various legal proceedings  
Toyota may be adversely affected by natural calamities, polit-  
ical and economic instability, fuel shortages or interruptions  
in social infrastructure, wars, terrorism, and labor strikes  
Implementation Framework  
Information Security Initiatives  
and its consolidated subsidiaries. Based on this  
policy, we are advancing a range of initiatives to  
reinforce information security from the perspectives  
of governance and risk management.  
Shareholders’ Meeting  
Cyber attacks are growing more sophisticated and  
complex. Their corporate targets have expanded  
from confidential information and information sys-  
tems to include systems that control plants and  
vehicles, such as those for on-board devices.  
Information security is thus an increasingly import-  
ant priority for Toyota.  
Toyota considers ensuring the safety and peace  
of mind of its customers as well as protecting its  
customers’ personal information and other assets  
to be its social responsibility.  
Board of Directors  
Sustainability Meeting  
Chairman: Chief Risk Officer (Executive Vice President)  
WEB  
Information Security Policy  
Respective head  
office sections  
Respective  
companies  
Respective regions  
Key Points of Our Information Security Policy  
(Toyota’s Basic Approach)  
Regional CROs  
Chief Officers  
Presidents  
1
2
3
4
. Compliance  
Collaboration  
Collaboration  
. Maintenance of stable business infrastructure  
. Providing safe products and services  
. Contribution to the establishment of safe  
cyberspace  
Regional functions  
Risk managers  
Risk managers  
Toyota has established an Information Security  
Policy that clearly lays out Toyota’s basic approach  
to information security and related initiatives to facil-  
itate united information security initiatives by TMC  
5. Information security management  
Collaboration  
3
7
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Compliance  
In addition, the Sustainability Meeting discusses  
the expectations of stakeholders and Toyota’s  
responses to various social issues. In particular, the  
meeting deliberates and receives reports on matters  
related to compliance.  
incorporating improvement initiatives into each year’s  
action plans, we ensure that these checks lead to  
ongoing positive action.  
Moreover, Toyota holds meetings with subsidiaries  
in order to keep track of their compliance efforts and  
provide them support as needed.  
contact information to all employees and periodically  
putting up signs in company cafeterias.  
Fundamental Approach  
The identity of the employees using the hotline can,  
at their request, be kept anonymous, and every effort  
is taken to ensure that the individual need not worry  
about being identified. Regarding potential issues, the  
law firm contacts the relevant internal divisions, which  
then investigate and quickly take steps to address  
any problems identified. Once the facts of the situa-  
tion have been confirmed, problems thus discovered  
are dealt with appropriately in accordance with the  
rules of employment and other internal rules.  
The Guiding Principles at Toyota state that Toyota  
shall “honor the language and spirit of the law of  
every nation and undertake open and fair business  
activities to be a good corporate citizen of the world.”  
Toyota believes that by adhering to this principle in its  
actions, it can fulfill its corporate social responsibility  
and ensure compliance.  
The Toyota Code of Conduct (adopted in 1998 and  
revised in March 2006) outlines the basic frame of  
mind that all Toyota personnel should adopt and sets  
forth concrete guidelines to assist them in upholding  
the Guiding Principles at Toyota and doing their part  
to ensure that Toyota carries out its corporate social  
responsibility. A booklet containing the Toyota Code  
of Conduct is distributed to all employees.  
WEB  
Toyota Code of Conduct  
The Compliance Hotline  
Checks to Enhance Compliance  
Toyota uses hotlines to quickly and fairly address  
a wide range of employee concerns, complaints, and  
questions. Through a contracted external law firm,  
we have set up a compliance hotline that employees  
can consult regarding compliance-related questions.  
We strive to ensure awareness of this hotline through  
such efforts as distributing cards with the hotline’s  
In fiscal 2009, Toyota began implementing internal  
checks to enhance its compliance structure. In fiscal  
2010 these checks were extended to subsidiaries in  
and outside Japan. Since then, these checks have  
been carried out and improved upon every year.  
Results are reported to the Sustainability Meeting  
and used as a basis for further improvement. By  
WEB  
Compliance (Sustainability Data Book 2019, p. 112)  
Compliance Check  
Ensuring Compliance  
To ensure that awareness of compliance extends  
from top management all the way to each and every  
employee, Toyota conducts training programs for  
directors and executives, managers, and new hires  
as well as Company-wide e-learning programs.  
In addition to standard legal topics, such as labor  
law, antimonopoly law, and subcontracting law, we  
conduct seminars covering bribery prevention, per-  
sonal information protection, the Product Liability  
Act, and other topics.  
Main Training Themes to Date  
Contracts  
• Export operations  
management  
Distribution and  
collection of  
inspection sheets  
Within Toyota (HQ)  
Subsidiary  
Second-tier Subsidiary  
The Act against Unjustifiable  
Premiums and Misleading  
Representations  
• Subcontracting law  
• Copyright  
Secretariat and  
specialized divisions  
Self-  
inspections  
Incorporation  
into policy  
Self-  
inspections  
Incorporation  
into policy  
• Intellectual property  
(trademarks)  
• The Act on the Protection of  
Personal Information  
• Taxes  
Individual  
divisions  
P
C
P
Feedback  
Confidentiality management  
A
D
A
D
• Labor  
• Safety and health  
Self-  
inspections  
Incorporation  
into policy  
Support for  
improvement  
Antimonopoly law  
Insider trading regulations  
C
In addition, based on specific needs, the Legal  
Division conducts onsite seminars on a wide range  
of topics at individual divisions.  
P
• The Product Liability Act  
Bribery prevention  
Self improvement  
Self improvement  
A
D
C
Self improvement  
3
8
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Customer First and Quality First Measures  
Initiatives to Improve Quality  
Customer First Measures  
breakdowns or accidents. After-sales service provides  
safety, peace of mind, and comfort to customers at  
these times, supporting the Toyota and Lexus brands.  
In recent years, the average duration of car use has  
been lengthening. In fiscal 2019, the average length  
of use of passenger vehicles in Japan (excluding  
mini-vehicles) was 13.2 years, 1.6 years longer than  
a decade earlier. Accordingly, the role of after-sales  
service is becoming increasingly important. More  
than 100 million Toyota vehicles are currently in use  
worldwide, and each one is irreplaceable to a cus-  
tomer. Toyota strives to provide ever-better services  
in accordance with the 3S Spirit (Seikaku + Shinsetsu  
= Shinrai, meaning Accuracy + Caring = Trust) to  
ensure that customers will be highly satisfied with  
their vehicles.  
Fundamental Approach  
Toyota sees quality as the combination of product  
quality, sales and service quality, and, as the founda-  
tion supporting these, the quality of the work performed  
by each employee.  
The essence of Toyota’s principle of Customer First is  
providing customers with products and services that  
bring smiles to their faces. Toyota aims to provide  
cars that achieve superior environmental, safety, and  
quality performance without sacrificing driving perfor-  
mance or other aspects of the intrinsic appeal of  
cars, at an affordable price. We humbly and openly  
accept information provided by our dealers and cus-  
tomer feedback received at customer assistance  
centers, taking such input to heart and utilizing it to  
make ever-better cars.  
The origins of Toyota’s Customer First and Quality First  
principles lie in the Five Main Principles of Toyoda, which  
embody the thinking of Sakichi Toyoda, and the spirit of  
audit and improvement espoused by Kiichiro Toyoda.  
Since its foundation, Toyota has built a corporate culture  
that focuses particular attention on customer-pleasing  
quality and continuous Kaizen (improvement) achieved  
through Genchi Genbutsu (onsite, hands-on experience).  
In accordance with our commitment to quality as stated  
in the Toyota Global Vision, each employee in each field  
maintains a constant and strong awareness of issues  
and a sense of ownership, striving to continuously imple-  
ment Kaizen and collaborating closely with personnel in  
other fields to enhance customer safety, peace of mind,  
and satisfaction.  
We believe that our products and services can only  
gain the confidence of customers when all employees  
across every process, from development, purchasing,  
production, and sales to after-sales service, build in  
quality, coordinate with one another across process-  
es, and implement the quality assurance cycle.  
Quality starts with the spirit of audit and improve-  
ment. Through continuous improvement based on  
repeated implementation of the PDCA cycle, Toyota  
pursues ever-higher quality—this is the unchanging  
core of Toyota’s manufacturing.  
After-sales Services Measures  
To bring smiles to the faces of as many customers as  
possible, it is essential to realize both better cars and  
better services. Customer car use requires regular  
servicing, inspections, and repairs following  
Customer First and Quality First Measures  
WEB  
(Sustainability Data Book 2019, p. 15)  
Maintaining Focus on the Series of Recall Issues  
Training Centers Develop Global Service Engineers  
February 24, the anniversary of the day that President Akio Toyoda attended U.S. Congressional hearings held to investigate the  
series of recall issues that occurred in 2010, has been designated Toyota Restart Day. We have created mechanisms and are  
taking measures to raise awareness in order to keep the lessons learned from the series of recall issues fresh.  
The Tajimi Service Center provides training on vehicle servicing technologies and body repair and paint to service technicians  
from dealers in Japan and distributors worldwide.  
Opened in July 2013, the Tajimi Service Center is fully equipped  
with classrooms, practice areas, and drive evaluation courses  
with a variety of road conditions on a vast 187,000 m site. In fis-  
cal 2019, approximately 2,100 staff from 18 locations in Japan  
and overseas trained at the center, bringing the center’s cumula-  
tive total number of training alumni to approximately 11,800.  
Research and development of new technologies for the ser-  
vice, repair, and painting of new vehicles equipped with cut-  
ting-edge technologies is also concentrated at the center. As a  
global training facility, the center enables staff who come to the  
center for training to improve their knowledge and skills, helping  
build a solid foundation for reinforcing global competitiveness in  
service technology.  
Customer Quality Learning Center  
Storytelling Activities  
2
In 2014, Toyota established the Customer Quality Learning Center  
to convey the experiences and lessons learned from the series of  
recall issues to future generations of employees. With exhibits that  
appeal to the five senses, such as actual examples of faulty parts  
and vehicle simulators, these centers serve the important education-  
al role of conveying the circumstances surrounding the series of  
issues. The content of the centers is updated every year to cover  
the most recent quality issues. Plants, including overseas plants,  
have also established their own Customer Quality Learning Center,  
which they use to deepen understanding and spread awareness of  
the importance of quality among employees.  
Employees who experienced the 2010 series of recall issues take  
on the role of storyteller to convey the facts and lessons learned  
from those events at their own work sites. For Toyota Restart Day  
2019, Chairman Uchiyamada served as a storyteller at a seminar  
where he discussed his feeling of danger regarding the fading of  
the lessons learned from the series of recall issues. The seminar  
helped to boost storytelling activities, with participants comment-  
ing that the seminar helped them understand the importance of  
communicating feelings, rather than just knowledge, and that it  
helped renew a healthy sense of danger within them.  
Service Technology Training Process  
Region  
Country  
Regional affiliate/trading company  
Regional affiliate/trading company  
Distributors under regional affiliate  
Europe, Africa, the Caribbean,  
Oceania, some Asian countries  
Dealers  
Distributors in  
each country  
(
Outside the above regions/countries)  
Dealers  
Dealers  
(
Japan)  
Implementation at the Tajimi Service Center  
Implementation by training alumni in each region/country  
Tajimi Service Center  
3
9
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Initiatives for Sustainable Growth Corporate Philosophy Corporate Governance Messages from the Outside Directors Toyota Environmental Challenge Respect for Human Rights and SCM Employees Risk Management Compliance  
Customer First and Quality First Working to Better the World around Us  
Working to Better the World around Us  
Based on a philosophy of contributing to society  
through the manufacture of automobiles, Toyota  
endeavors to contribute to sustainable development.  
Toyota seeks to make ever-better cars in order  
to bring happiness to customers. At the same time,  
Toyota implements a wide range of activities, such  
as sponsoring sporting events—including the  
Olympic Games and Paralympic Games—fostering  
initiatives related to mobility through the Toyota  
Mobility Foundation, and promoting social contri-  
bution activities. All of these efforts are aimed at  
realizing the mobility society of the future and  
richer lifestyles.  
Through the Olympic and Paralympic Games,  
Toyota is aiming to achieve the following goals: “Ever  
Better MOBILITY FOR ALL,” “Ever Better SOCIETY”  
and “Ever Better TOYOTA.” Toyota is carrying out  
initiatives with the aim of realizing a society in which  
everyone can participate and strive.  
At the Olympic and Paralympic Games Tokyo 2020  
(Tokyo 2020), Toyota aims to provide mobility solutions  
that go beyond its conventional framework of supplying  
vehicles based on three pillars: 1. Mobility for all,  
2. Sustainability centered on the realization of a  
hydrogen-powered society (environment and safety),  
and 3. Transportation support leveraging the Toyota  
Production System (TPS) for those involved in  
the games.  
the electrified vehicles provided will be approximately  
500 FCEVs and 850 BEVs, for a total of approximately  
1,350 vehicles that emit no CO2 during driving, the  
overcome the barriers to mobility for all. The founda-  
tion seeks to combine Toyota’s expertise with the  
innovative vision and experience of NPOs and  
research organizations worldwide to solve mobility-  
related issues and create a better mobility society.  
Going forward, in addition to further improving its  
current projects, the foundation will leverage the  
know-how gained through its activities thus far to  
advance initiatives aimed at solving a wide range of  
mobility issues.  
largest such fleet at any Games to date.  
By offering new ways of watching the Olympic and  
Paralympic Games and operational support using  
robots as well as mobility solutions that go beyond  
conventional conceptions of mobility, Toyota is striv-  
ing to provide freedom of movement for all, including  
those who, until now, have been unable to experience  
the Games.  
For example, through communication and remote  
control via robots, guests in remote locations will be  
able to interact with athletes and truly feel the atmo-  
sphere of the event as if they were there in person. In  
field events, we aim to help staff operate the Games  
efficiently using field event support robots.  
WEB  
Toyota Mobility Foundation  
Toyota will continue to contribute to the realiza-  
tion of a prosperous mobility society with greater  
happiness for all.  
Taking Our Founding Principle of Social  
Contribution Global  
Specific Measures  
Using its full line-up of electrified vehicles, Toyota will  
reduce environmental impact while supporting smooth  
operations at Tokyo 2020 through mobility solutions  
that combine the TPS with diverse forms of mobility.  
Toyota will provide a total of around 3,700 vehicles  
for Tokyo 2020. Nearly 90 percent of these will be  
electrified vehicles, including the Mirai, a fuel cell vehi-  
cle (FCEV), and the Prius PHV (a plug-in hybrid vehi-  
cle, known as the Prius Prime in some markets), as  
well as such battery-powered electric vehicles (BEVs)  
as the Accessible People Mover (APM), created spe-  
cifically for Tokyo 2020, and versions of the e-Palette  
and LQ specifically designed for Tokyo 2020. Among  
Furthermore, Toyota’s human support robot will offer  
assistance to guests using wheelchairs to help them  
to more freely enjoy the competition.  
Toyota has a long history of social contribution that  
traces back to the desire of Sakichi Toyoda—the  
father of Toyota Motor Corporation’s founder, Kiichiro  
Toyoda—to support inventions that would enrich  
people’s lives. Kiichiro and his team, who together  
built Toyota’s automotive business, kept this spirit of  
social contribution alive after Sakichi’s death, espous-  
ing the concepts of contributing to the development  
and welfare of the country and remembering to  
always be grateful. These concepts were eventually  
woven into the Five Main Principles of Toyoda, the  
Guiding Principles at Toyota, and the Toyota Global  
Vision. In these various forms, this spirit of social  
contribution has been handed down to today.  
In addition to contributions made through its busi-  
nesses, Toyota is pursuing social contribution in three  
designated global priority fields: the environment,-  
traffic safety, and education. We are also promoting  
activities in social, cultural, and other fields to meet  
the social needs of specific countries and regions,  
utilizing our technologies, expertise, and other  
resources to proactively advance initiatives. Going  
forward, Toyota will continue striving to support  
volunteering and to sustain automotive and manufac-  
turing cultures.  
Olympic and Paralympic  
Worldwide Partnerships  
WEB  
In 2015, aiming to use sports to create a peaceful  
and inclusive society and to use mobility to contribute  
to the realization of a sustainable society, Toyota  
formed a partnership with the International Olympic  
Committee (IOC) and International Paralympic  
Committee (IPC) in the areas of vehicles, mobility ser-  
vices, and mobility solutions, making it the first  
Worldwide Olympic and Paralympic Partner in the  
mobility category.  
Toyota Olympic, Paralympic and Sports page  
The Toyota Mobility Foundation: Supporting  
Ideas and Initiatives to Enrich Mobility  
The Toyota Mobility Foundation was established in  
August 2014 to create a truly mobile society and help  
WEB  
Social Contribution Activities  
4
0
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Corporate Data At a Glance History Financial Summary Non-Automotive Business Corporate/Stock Information  
At a Glance  
Number of Plants and  
Number of Employees  
Global Perspective/Data by Region  
Distributors*  
R&D Sites*  
Manufacturing  
Companies*  
(
As of March 31, 2019)  
(As of March 31, 2019)  
370,870  
(
As of March 31, 2019)  
*
Number of bases for Toyota and Lexus brands  
(
Consolidated, as of March 31, 2019)  
Other  
Asia  
North  
America  
Europe  
Europe  
Japan  
North  
Asia  
excluding Japan  
10  
5
Japan  
17  
6
America  
8
9
3
2
2
4
0
4
2
Total Vehicle Production  
3
Other  
8,985,186  
(Consolidated, FY 2019)  
8
113  
0
Total Vehicle Sales  
Total Vehicle Sales  
Net Revenues  
Operating Income  
Net Income  
Financial Highlights  
for the Year Ended  
March 31, 2019  
8,976,795  
(Consolidated, FY 2019)  
8
,977 thousand  
¥30,225.6 billion  
¥2,467.5 billion  
¥1,882.8 billion  
+
13 thousand  
+
+
2.8  
2.9  
%
%
-24.5%  
(Consolidated)  
The second of each pair of  
figures is the year-on-year  
change.  
Total Liquid Assets  
Total Shareholder Return (max)  
R&D Expenses  
Capital Expenditures  
¥
9,454.4 billion  
¥1,186.8 billion  
-¥13.3 billion  
¥1,048.8 billion  
-¥15.4 billion  
¥1,465.8 billion  
+¥163.1 billion  
+
82.3 billion  
4
1
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Corporate Data At a Glance History Financial Summary Non-Automotive Business Corporate/Stock Information  
History  
Founding and entry  
Establishing  
Leaping forward as  
a global corporation  
Toward the mobility  
society of the future  
into the automobile  
the Toyota identity  
industry  
1
0,000  
Domestic/Overseas Vehicle Production (Thousands of units)  
(
Including Daihatsu and Hino brands since 2002)  
M Domestic M Overseas  
8
6
4
2
,000  
,000  
,000  
,000  
0
Toyopet Crown launched  
1955)  
Corolla launched  
(1966)  
Celica launched  
(1970)  
Soarer launched  
(1981)  
Lexus LS400 launched  
(1989)  
Prius launched (1997)  
MIRAI launched (2014)  
Toyoda Model AA passenger  
car launched (1936)  
(
 Labor disputes (1950)  
Toyota Motor Co., Ltd. established (1937)  
Toyota Motor and Toyota Motor Sales merged  
with TMC (1982)  
 Recall issues (2009–2010)  
 TRI established (2016)  
 Total Quality Control (TQC) introduced (1961)  
 Kanban method adopted (1963)  
 Losses (FY 2009)  
History of  
Toyota  
Toyoda Model AA passenger car launched (1936)  
 NUMMI, a joint corporation  
with GM, established in  
the U.S. (1984)  
 Prius launched (1997)  
 MIRAI launched (2014)  
Toyota Environmental Challenge 2050  
 The Toyota Way 2001 adopted (2001)  
established (2015)  
Five Main Principles of Toyoda  
established (1935)  
 The Toyota Production System established  
Guiding Principles at Toyota adopted (1992)  
 Toyota Global Vision adopted (2011)  
1
935 1940  
1950  
1960  
1970  
1980  
1990  
2000  
2010  
Berlin Wall comes down (1989)  
 U.S.-Japan trade friction (1980s)  
 Oil crisis (1973 & 1979)  Rio Earth Summit (1992)  
 Trade friction surrounding cars (1990s)  
Tighter control on exhaust emissions (1970s)  Kyoto Protocol adopted (1997)  
 The Great East Japan Earthquake,  
Rapid economic growth period  
in Japan (1960s-1970s)  
Thailand floods (2011)  
Major  
World  
Events  
 The 2008 financial crisis (2008)  
World War II (1939-1945)  
UN SDGs adopted (2015)  
 Paris Agreement adopted  
2015)  
(
1
0 11 12 13 14 15 16 17 2018  
WEB  
75 Years of Toyota  
4
2
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Corporate Data At a Glance History Financial Summary Non-Automotive Business Corporate/Stock Information  
Financial Summary (Consolidated)  
<U.S. GAAP>  
Fiscal years ended March 31  
2010  
7,237  
93  
2011  
7,308  
86  
2012  
7,352  
79  
2013  
8,871  
83  
2014  
9,116  
100  
2015  
8,972  
110  
2016  
8,681  
120  
2017  
8,971  
108  
2018  
8,964  
111  
2019  
8,977  
111  
Consolidated Vehicle Sales  
Foreign  
(thousands of units)  
Yen to US Dollar Rate  
Exchange  
Rates  
Yen to Euro Rate  
131  
113  
109  
107  
134  
139  
133  
119  
130  
128  
(Average)  
Net Revenues  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(yen)  
18,950.9  
147.5  
291.4  
209.4  
141.1  
45  
18,993.6  
468.2  
563.2  
408.1  
156.8  
50  
18,583.6  
355.6  
432.8  
283.5  
157.7  
50  
22,064.1  
1,320.8  
1,403.6  
962.1  
285.0  
90  
25,691.9  
2,292.1  
2,441.0  
1,823.1  
522.9  
165  
27,234.5  
2,750.5  
2,892.8  
2,173.3  
631.3  
200  
28,403.1  
2,853.9  
2,983.3  
2,312.6  
645.5  
210  
27,597.1  
1,994.3  
2,193.8  
1,831.1  
627.5  
210  
29,379.5  
2,399.8  
2,620.4  
2,493.9  
642.6  
220  
30,225.6  
2,467.5  
2,285.4  
1,882.8  
626.8  
220  
Operating Income  
Income before Income Taxes  
Net Income  
(Note 1)  
Common  
Shares  
Cash Dividends  
Cash Dividends per Share  
Payout Ratio  
(%)  
67.4  
38.4  
55.6  
29.6  
28.7  
29.0  
28.3  
34.6  
26.1  
33.8  
Value of Shares Repurchased  
(billions of yen)  
180.0  
293.3  
639.3  
449.9  
549.9  
550.0  
[shareholder return]  
(Note 2)  
R&D Expenses  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(billions of yen)  
(%)  
725.3  
1,032.0  
579.0  
730.3  
812.3  
779.8  
732.9  
807.4  
727.3  
910.5  
775.9  
1,004.5  
806.2  
1,055.6  
885.1  
1,037.5  
893.2  
1,064.2  
964.4  
1,048.8  
984.8  
Depreciation Expenses  
Capital Expenditures  
Total Liquid Assets  
Total Assets  
(Note 3)  
(Note 3)  
(Note 4)  
642.3  
706.7  
852.7  
1,000.7  
7,661.9  
41,437.4  
14,469.1  
13.7  
1,177.4  
8,508.2  
47,729.8  
16,788.1  
13.9  
1,292.5  
9,229.9  
47,427.5  
16,746.9  
13.8  
1,211.8  
9,199.5  
48,750.1  
17,514.8  
10.6  
1,302.7  
9,372.1  
50,308.2  
18,735.9  
13.7  
1,465.8  
9,454.4  
51,936.9  
19,348.1  
9.8  
4,656.3  
30,349.2  
10,359.7  
2.1  
4,943.4  
29,818.1  
10,332.3  
3.9  
4,968.1  
30,650.9  
10,550.2  
2.7  
5,883.1  
35,483.3  
12,148.0  
8.5  
Toyota Motor Corporation Shareholders’ Equity  
Return on Equity  
Return on Assets  
(%)  
0.7  
1.4  
0.9  
2.9  
4.7  
4.9  
4.9  
3.8  
5.0  
3.7  
(
(
(
(
Note 1) Shows “Net income (loss) attributable to Toyota Motor Corporation”  
Note 2) Value of common shares repurchased (shareholder return on Net Income for the period, excluding shares constituting less than one unit that were purchased upon request and repurchases made to avoid dilution of shares)  
Note 3) Figures for depreciation expenses and capital expenditures do not include vehicles in operating lease  
Note 4) Excludes financial subsidiaries  
WEB  
SEC Filing  
4
3
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Corporate Data At a Glance History Financial Summary Non-Automotive Business Corporate/Stock Information  
Financial Summary (Consolidated)  
<U.S. GAAP>  
Consolidated Vehicle Sales  
Net Revenues  
Operating Income  
˾
˾ Operating income bb Operating income ratio (Right scale)  
(
Thousands of units)  
(Billions of yen)  
30,000  
(Billions of yen)  
3,000  
(
%)  
10,000  
30,225.6  
12.0  
29,379.5  
28,403.1  
2,853.9  
10.0  
27,597.1  
2,750.5  
8,972  
8,971  
8,964  
8,977  
27,234.5  
8,681  
2
2
5,000  
0,000  
2,500  
2,000  
1,500  
1,000  
500  
10.0  
2,467.5  
8
6
4
2
,000  
,000  
,000  
,000  
0
2,399.8  
10.1  
8.2 8.0  
1,994.3  
8
.2  
7
.2  
1
1
5,000  
0,000  
6.0  
4.0  
2.0  
0
5,000  
0
0
FY  
2015  
2016  
2017  
2018  
2019  
FY  
2015  
2016  
2017  
2018  
2019  
FY  
2015  
2016  
2017  
2018  
2019  
Net Income  
R&D Expenses  
Capital Expenditures  
˾˾ Net income bb Net income ratio (Right scale)  
˾˾ R&D expenses bb Ratio to net revenues (Right scale)  
˾˾ Capital expenditures ˾˾ Depreciation expenses  
(
Billions of yen)  
(%)  
10.0  
(Billions of yen)  
1,200  
(%)  
6.0  
(Billions of yen)  
1,500  
2
2
1
1
,500  
,000  
,500  
,000  
2,493.9  
1,465.8  
2,312.6  
1
,064.2  
1,055.6  
1,048.8  
2,173.3  
1,037.5  
1,292.5  
1,302.7  
8
.5  
1,000  
1,004.5  
5.0  
4.0  
3.0  
2.0  
1.0  
0
1,250  
1,000  
750  
500  
250  
0
1,211.8  
8.1  
8.0  
1
,177.4  
1,882.8  
8.0  
1
,831.1  
8
6
4
2
00  
00  
00  
00  
0
6
.6  
6.2 6.0  
3.7  
3.7  
3.8  
964.4  
984.8  
3
.6  
3.5  
893.2  
885.1  
8
06.2  
4.0  
2.0  
0
500  
0
FY  
2015  
2016  
2017  
2018  
2019  
FY  
2015  
2016  
2017  
2018  
2019  
FY  
2015  
2016  
2017  
2018  
2019  
4
4
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Corporate Data At a Glance History Financial Summary Non-Automotive Business Corporate/Stock Information  
Non-Automotive Businesses  
Housing Services: Agreement to Establish Joint Venture with Panasonic Corporation in  
Town Development Business  
Financial Services  
Toyota Financial Services Corporation provides finan-  
cial services, mainly auto loans and leasing, to more  
than 27,000,000 customers across its network,  
which spans more than 35 countries and regions. In  
fiscal 2018, the financial services business recorded  
net revenues of 2,153.5 billion yen and operating  
income of 322.8 billion yen.  
Toyota’s financial services center mainly on sales  
financing, which serves as a tool to promote car  
sales. At the same time, we are working in new busi-  
ness areas to realize a better future mobility society.  
The basic role of the financial services business is  
to enable more customers to use our cars. We do  
our utmost to fulfill that role by promoting digitization,  
developing and offering new financial products, and  
expanding our network to countries where the  
automotive market is growing.  
create added value through financial services across  
Lifestyles are on the threshold of profound change  
due to the accelerated deployment of IoT technolo-  
gies in such areas as home appliances and house-  
hold equipment, as well as the evolution of mobility,  
as exemplified by CASE and MaaS. The latter con-  
nects cars, public transportation, and other means of  
transportation through IT. From here on out, informa-  
tion links will connect all items and services that sup-  
port our daily lives. We must adopt a new, broader  
perspective of the “connected city” that encompass-  
es the entire community and society, including cars.  
To realize improvements in people’s lives while  
seeking growth and advances in the town develop-  
ment business, which is likely to see rapid change,  
Toyota and Panasonic signed an agreement in May  
2019 to establish a new joint venture in the town  
development business. Both companies aim to fuse  
the mobility services initiatives promoted by Toyota  
and the “lifestyle updates” initiatives spearheaded by  
Panasonic through collaboration based on the estab-  
lishment of the joint venture, thereby creating new  
value for the town as a whole. Under this agreement,  
Toyota Housing Corporation, Misawa Homes Co.,  
Ltd., and Panasonic Homes Co., Ltd., along with  
Panasonic Construction Engineering Co., Ltd. and  
Matsumura-gumi Corporation, which have construc-  
tion operations outside the scope of detached  
homes and other housing, will imbue the joint venture  
with new development functions that will be support-  
ed with technologies from Toyota and Panasonic.  
The joint venture will have three businesses:  
housing, construction, and town development.  
In the housing business, the joint venture will have  
industry-leading competitiveness while leveraging the  
unique advantages of three brands. In the construc-  
tion business, the aim is to provide a new type of  
labor-saving automated construction by leveraging the  
accumulated manufacturing know-how of the parent  
companies. In the town development business, the  
objective is to create tremendous new added value  
that supersedes conventional wisdom in real estate  
value through advances in management and services.  
Plans call for establishing the joint venture in January  
2020. Toyota and the Panasonic Group plan to have  
equal ownership ratios in the new joint venture.  
the car life cycle, from manufacture to disposal.  
In Japan, KINTO Corporation was established and  
commenced operations. This new car provider sets  
in motion the novel concept of owning and driving  
cars on a monthly subscription basis. With the aim of  
expanding pan-European full-service leasing opera-  
tions, Toyota Fleet Mobility GmbH was established as  
a joint venture dedicated to expanding leasing services  
in European countries.  
Furthermore, Toyota is taking on the challenge of  
providing innovative financial services with cutting-edge  
technologies, building infrastructure for payments,  
and working on blockchain technology.  
Going forward, we will continue to develop and  
provide financial services in line with customer needs  
and local market characteristics to help enrich  
customers’ lives.  
Furthermore, with the automotive industry undergo-  
ing major changes, we are implementing initiatives to  
improve customers’ lifestyles and the convenience of  
society as a whole by expanding our value chain to  
WEB  
Toyota Financial Services Corporation  
A Network Spanning More Than 35 Countries and Regions  
Purpose of Establishing the Joint Venture  
Create new lifestyle value  
throughout communities  
An open, safe, and  
comfortable mobility society  
“Lifestyle updates”  
Mission  
Create new innovations with housing ×  
construction × town development  
IoT home appliances  
and equipment  
1
e-Palette*  
Vision  
Improve lifestyles and comfort by creating  
homes and communities  
Various spaces that relate  
to lifestyles  
Various mobility services  
2
MSPF*  
Home X  
*
*
1 An autonomous BEV designed for MaaS  
2 Information platform for supporting services  
4
5
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Corporate Data At a Glance History Financial Summary Non-Automotive Business Corporate/Stock Information  
Corporate Information and Stock Information (As of March 31 2019)  
Corporate Data  
Company Name  
Established  
Common Stock  
Fiscal Year-End  
Public Accounting Firm  
Number of Affiliates  
Major Shareholders (Top 10)  
Toyota Motor Corporation  
August 28, 1937  
¥635.4 billion  
March 31  
PricewaterhouseCoopers Aarata LLC  
Consolidated subsidiaries: 608  
Affiliates accounted for by the equity method: 63  
370,870 (Parent company: 74,515)  
Corporate information: https://global.toyota/en/  
IR information: https://global.toyota/en/ir/  
First series  
Common Model AA class Percentage of  
shares shares Total Shareholding  
(1,000 shares) (1,000 shares) (1,000 shares) (%)  
Name  
Japan Trustee Service Bank, Ltd.  
Toyota Industries Corporation  
The Master Trust Bank of Japan, Ltd.  
Nippon Life Insurance Company  
JP Morgan Chase Bank, N.A.  
376,258  
238,466  
182,663  
110,813  
180  
376,438  
238,466  
182,663  
111,373  
13.07  
8.28  
6.34  
3.87  
560  
Number of Employees  
Corporate Website  
(
Standing Proxy: Settlement & Cleaning Services Division,  
Mizuho Bank, Ltd.)  
100,932  
100,932  
3.51  
DENSO Corporation  
89,915  
86,044  
89,915  
86,044  
3.12  
2.99  
Stock Data  
Number of Shares Authorized  
Number of Shares Issued  
State Street Bank and Trust Company (Standing Proxy:  
Settlement & Cleaning Services Division, Mizuho Bank, Ltd.)  
10,000,000,000 shares  
Common shares: 3,262,997,492 shares  
First series Model AA class shares: 47,100,000 shares  
430,558,325 shares  
623,599  
100 shares  
Trust & Custody Services Bank, Ltd.  
57,685  
56,811  
51,045  
57,685  
56,811  
51,045  
2.00  
1.97  
1.77  
Mitsui Sumitomo Insurance Company, Limited  
Tokio Marine & Nichido Fire Insurance Co., Ltd.  
Number of Treasury Stock  
Number of Shareholders  
Number of Shares per Trading Unit  
Stock Listings  
Note: Percentage of shareholding is calculated after deducting treasury stock (430,558 thousand shares) from the total number of shares issued.  
Japan: Tokyo, Nagoya  
Overseas: New York, London  
Japan: 7203  
Securities Code  
American Depositary Receipts (ADRs) Ratio: 1 ADR=2 Common Stock  
Symbol: TM  
Transfer Agent in Japan  
Mitsubishi UFJ Trust and Banking Corporation  
-1, Nikko-cho, Fuchu City, Tokyo 183-0044, Japan  
Japan toll-free: (0120) 232-711  
Depository and Transfer Agent for ADRs The Bank of New York Mellon  
Ownership Breakdown  
1
Financial institutions,  
brokerages:  
Individuals, etc.  
2
40 Greenwich Street, New York, NY 10286, U.S.A.  
(
including treasury stock):  
Tel: +1 (0) 201-680-6825  
1,124,471 thousand shares  
402,017 thousand shares  
U.S. toll-free: (888) 269-2377, (888) BNY-ADRS  
Depositary Receipt: https://www.adrbnymellon.com  
Transfer Agent: https://www-us.computershare.com/investor  
(39.05%)  
(13.96%)  
Contact Points for Investors  
Japan Toyota City Head Office: 1, Toyota-cho, Toyota City, Aichi Prefecture 471-8571, Japan  
Tel: (0565) 28-2121 Fax: (0565) 23-5721  
Other corporate entities:  
80,635 thousand shares  
6
(
23.64%)  
Tokyo Head Office: 1-4-18, Koraku, Bunkyo-ku, Tokyo 112-8701, Japan  
Tel: (03) 3817-7111 Fax: (03) 3817-9092  
Foreign corporate entities  
and others:  
U.S.A. Toyota Motor North America, Inc.  
1
114 Avenue of the Americas, Suite 4115 New York, NY 10036, U.S.A.  
672,414 thousand shares  
Tel: +1 (0) 469-292-4000 [email protected]  
Toyota Motor Europe, London Office  
(23.35%)  
U.K.  
Second Floor, Caroline House, 55-57 High Holborn, London WC1V 6DX, U.K.  
Tel: +44 (0) 207-290-8500 [email protected]  
Note: The above percentages indicate the ratios of shareholdings to the total number of shares issued after deducting treasury stock  
430,558 thousand shares)  
(
4
6
TOYOTA Annual Report 2019  
Table of Contents  
Message from the President  
Transforming into a Mobility Company  
Initiatives for Sustainable Growth  
Corporate Data  
Toyota is a Worldwide Olympic/Paralympic Partner in the category of vehicles, mobility  
support robots and mobility services.  
Cautionary Statement with Respect to Forward-Looking Statements  
This report contains forward-looking statements that reflect Toyota’s plans and expectations.  
These forward-looking statements are not guarantees of future performance and involve known  
and unknown risks, uncertainties and other factors that may cause Toyota’s actual results, per-  
formance, achievements or financial position to be materially different from any future results, per-  
formance, achievements or financial position expressed or implied by these forward-looking  
statements. These factors include, but are not limited to: (i) changes in economic conditions,  
market demand, and the competitive environment affecting the automotive markets in Japan,  
North America, Europe, Asia and other markets in which Toyota operates; (ii) fluctuations in cur-  
rency exchange rates, particularly with respect to the value of the Japanese yen, the U.S. dollar,  
the euro, the Australian dollar, the Russian ruble, the Canadian dollar and the British pound, and  
interest rates fluctuations; (iii) changes in funding environment in financial markets and increased  
competition in the financial services industry; (iv) Toyota’s ability to market and distribute effectively;  
(v) Toyota’s ability to realize production efficiencies and to implement capital expenditures at the  
levels and times planned by management; (vi) changes in the laws, regulations and government  
policies in the markets in which Toyota operates that affect Toyota’s automotive operations, par-  
ticularly laws, regulations and government policies relating to vehicle safety including remedial  
measures such as recalls, trade, environmental protection, vehicle emissions and vehicle fuel  
economy, as well as changes in laws, regulations and government policies that affect Toyota’s  
other operations, including the outcome of current and future litigation and other legal proceed-  
ings, government proceedings and investigations; (vii) political and economic instability in the  
markets in which Toyota operates; (viii) Toyota’s ability to timely develop and achieve market  
acceptance of new products that meet customer demand; (ix) any damage to Toyota’s brand  
image; (x) Toyota’s reliance on various suppliers for the provision of supplies; (xi) increases in  
prices of raw materials; (xii) Toyota’s reliance on various digital and information technologies;  
(xiii) fuel shortages or interruptions in electricity, transportation systems, labor strikes, work stop-  
pages or other interruptions to, or difficulties in, the employment of labor in the major markets  
where Toyota purchases materials, components and supplies for the production of its products  
or where its products are produced, distributed or sold; and (xiv) the impact of natural calamities  
including the negative effect on Toyota’s vehicle production and sales.  
A discussion of these and other factors which may affect Toyota’s actual results, performance,  
achievements or financial position is contained in Toyota’s annual report on Form 20-F, which is  
on file with the United States Securities and Exchange Commission.  
WEB  
SEC Filling  
4
7
TOYOTA Annual Report 2019  


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