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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary information extracted from the Traffix Inc and
Subsidiaries Consolidated Financial Statement as presented in the Company's Form
10Q for the quarter ended August 31, 2000 and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> NOV-30-2000
<PERIOD-START> JUN-01-2000
<PERIOD-END> AUG-31-2000
<CASH> 4,074,486
<SECURITIES> 37,455,719
<RECEIVABLES> 7,522,132
<ALLOWANCES> 0
<INVENTORY> 0
<CURRENT-ASSETS> 51,856,587
<PP&E> 1,242,739
<DEPRECIATION> 715,591
<TOTAL-ASSETS> 53,734,318
<CURRENT-LIABILITIES> 10,407,865
<BONDS> 0
0
0
<COMMON> 15,864
<OTHER-SE> 43,326,453
<TOTAL-LIABILITY-AND-EQUITY> 53,734,318
<SALES> 8,174,735
<TOTAL-REVENUES> 8,174,735
<CGS> 2,252,618
<TOTAL-COSTS> 2,252,618
<OTHER-EXPENSES> 3,828,830
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> 2,616,751
<INCOME-TAX> 1,055,151
<INCOME-CONTINUING> 1,561,600
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 1,561,600
<EPS-BASIC> 0.10
<EPS-DILUTED> 0.11
</TABLE>
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