CLARIFY INC
DEFA14A, 1999-06-03
PREPACKAGED SOFTWARE
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<PAGE>   1

                                  SCHEDULE 14A
                                 (RULE 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement      [ ] Confidential, for Use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))

[ ] Definitive Proxy Statement

[X] Definitive Additional Materials

[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                                  Clarify Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1) Title of each class of securities to which transaction applies:

     (2) Aggregate number of securities to which transaction applies:

     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):

     (4) Proposed maximum aggregate value of transaction:

     (5) Total fee paid:

[ ]  Fee paid previously with preliminary materials:



<PAGE>   2

______________, 1999



Mr./Ms. ______________
______________________
______________________
______________________


VIA FACSIMILE


Dear ______________:

1998 was a very exciting year at Clarify. We renewed our leadership position,
and increased market awareness. In fiscal 1998, Clarify's total revenues
increased 48 percent to $130.5 million compared with $88.2 million in 1997. In
addition, during 1998, Clarify's operating margin improved to 12.3 percent, our
strongest in years. Our market capitalization has approximately tripled in the
last year. More importantly, we believe we are well positioned for the future,
as demonstrated by our Q1'99 results.

With all this good news in mind, I would like to turn your attention to our
Annual Shareholders meeting scheduled for June 10, 1999. At this meeting, you
will be asked to approve two proposals that impact the Company's ability to
attract and retain the best available personnel in a highly competitive
industry. I have enclosed our perspective on these proposals as you prepare to
review the Proxy Statement, so that you are fully informed as to the reasons why
we are seeking your support.

After you have had an opportunity to review this information, please feel free
to contact me directly at 408.965.7020. I encourage you to approve these
proposals as we continue to focus on shareholder value in 1999.

Sincerely,


Jan A. Praisner
Chief Financial Officer



<PAGE>   3

CLARIFY, INC.                                       ANNUAL MEETING JUNE 10, 1999




PROPOSAL 2: ADOPTION OF THE COMPANY'S 1999 EMPLOYEE STOCK PURCHASE PLAN,
AUTHORIZE THE ISSUANCE OF 1,000,000 SHARES OF COMMON STOCK THEREUNDER, AND
PROVIDE FOR AUTOMATIC ANNUAL INCREASES IN THE NUMBER OF SHARES RESERVED
THEREUNDER IN EACH OF THE COMPANY'S FISCAL YEARS 2000, 2001, 2002, 2003, AND
2004 BY AN AMOUNT EQUAL TO THE LESSER OF 500,000 SHARES, 5% OF THE SHARES
OUTSTANDING ON THE LAST DAY OF THE IMMEDIATELY PRECEDING FISCAL YEAR, OR SUCH
LESSER NUMBER OF AS DETERMINED BY THE BOARD OF DIRECTORS.

We encourage you to approve proposal 2. In evaluating this proposal, please note
the following points:

- -   The Company needs the Employee Stock Purchase Plan to attract and retain the
    best available personnel in a highly competitive industry and to provide an
    incentive to its employees to think like shareholders.

- -   The stock purchase plan enables employees to become shareholders, which
    gives them a stake in the company's growth.

- -   Employee Stock Purchase Plans are almost universal with publicly traded
    technology companies and not offering one would put the Company at a
    significant disadvantage in attracting and retaining the best employees.

- -   The automatic increases will generate a reserve pool, in turn, reducing the
    need to address the issue annually, whether through special or annual
    meetings.

- -   CLARIFY STOCK HAS PERFORMED VERY WELL IN RELATION TO BOTH THE S&P AND ITS
    PEERS OVER THE LAST YEAR AND CREATED IMPROVED VALUE TO ITS SHAREHOLDERS.



<PAGE>   4

PROPOSAL 3: AMENDMENT TO THE COMPANY'S 1995 STOCK OPTION/STOCK ISSUANCE PLAN TO
RESERVE AN ADDITIONAL 500,000 SHARES OF COMMON STOCK AND PROVIDE FOR THE
AUTOMATIC ANNUAL INCREASES IN EACH OF THE COMPANY'S FISCAL YEARS 2000 AND 2001
BY AN AMOUNT EQUAL TO 5% OF THE COMMON SHARES AND OPTIONS OUTSTANDING AS OF THE
END OF THE PRECEDING FISCAL YEAR.

We encourage you to approve proposal 3. In evaluating this proposal, please note
the following points:

- -   Clarify needs this proposed increase in options to attract and retain the
    best available personnel in a highly competitive industry and to provide
    incentive to its existing employees (including officers and directors),
    consultants and outside directors.

- -   Clarify's growth and achievements this past year have required the Company
    to offer attractive equity compensation like stock options to attract and
    retain the caliber of professionals to enable those results.

- -   Continued growth of the business will necessitate increases in the option
    pool like those proposed to provide adequate incentives to hire new
    employees and retain current ones.

- -   A limitation is placed on the maximum number of options granted to any
    single individual in order to comply with section 162(m) of the Tax Code,
    thereby maintaining the tax deductibility of certain compensation and saving
    the Company a significant amount of money.

- -   There is no Restricted Stock available for award under this plan.

- -   While the Board of Directors has repriced employee once in its history, it
    is unlikely that such action will take place again in the future.

- -   The plans administering committee includes independent outside directors.

- -   The automatic increases will generate a reserve pool, in turn, reducing the
    need to address the issue annually, whether through special or annual
    meetings.

- -   CLARIFY STOCK HAS PERFORMED VERY WELL IN RELATION TO BOTH THE S&P AND ITS
    PEERS OVER THE LAST YEAR AND CREATED IMPROVED VALUE TO ITS SHAREHOLDERS.



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