ASTA FUNDING INC
DEF 14A, 1999-01-19
PERSONAL CREDIT INSTITUTIONS
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<PAGE>

                           SCHEDULE 14A INFORMATION
                   Proxy Statement Pursuant to Section 14(a)
                    Of the Securities Exchange Act of 1934
                              (Amendment No.____)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]


Check the appropriate box:
 [ ] Preliminary Proxy Statement
 [ ] Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
 [X] Definitive Proxy Statement
 [ ] Definitive Additional Materials
 [ ] Soliciting Material Pursuant to Section240.14a-11(c) or Section240.14a-12


                              ASTA FUNDING, INC.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(I)(4) and 0-11.

   (1) Title of each class of securities to which transaction applies:

       ------------------------------------------------------------------------

   (2) Aggregate number of securities to which transaction applies:

       ------------------------------------------------------------------------

   (3) Per unit price or other underlying value of transaction computed pursuant
       to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
       is calculated and state how it was determined):

       ------------------------------------------------------------------------

   (4) Proposed maximum aggregate value of transaction:

       ------------------------------------------------------------------------

   (5) Total fee paid:

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11 (a) (2) and identify the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

   (1) Amount Previously Paid:

       ------------------------------------------------------------------------

   (2) Form Schedule or Registration Statement No:

       ------------------------------------------------------------------------

   (3) Filing Party:

       ------------------------------------------------------------------------

   (4) Date Filed:

       ------------------------------------------------------------------------

<PAGE>

                              ASTA FUNDING, INC.
                               210 SYLVAN AVENUE
                      ENGLEWOOD CLIFFS, NEW JERSEY 07632







Dear Stockholder:



     On behalf of the Board of Directors, you are cordially invited to attend
the Annual Meeting of Stockholders (the "Meeting") of Asta Funding, Inc. (the
"Company") to be held at the Radisson Hotel, 401 South Van Brunt Street,
Englewood, New Jersey, on Friday, March 12, 1999 at 10:00 a.m.

     The enclosed Notice of Meeting and the accompanying Proxy Statement
describe the business to be conducted at the Meeting. I am also pleased to
enclose a copy of the Company's 1998 Annual Report, which contains certain
information regarding the Company and its results for the fiscal year ended
September 30, 1998.

     It is important that your shares of Common Stock be represented and voted
at the Meeting. Accordingly, regardless of whether you plan to attend the
Meeting in person, please complete, date, sign and return the enclosed proxy
card in the envelope provided, which requires no postage if mailed in the United
States. Even if you return a signed proxy card, you may still attend the Meeting
and vote your shares in person. Every stockholder's vote is important, whether
you own a few shares or many.

     I look forward to seeing you at the Meeting.




                                        Sincerely,


                                        /s/ Gary Stern
                                        ------------------------------------- 
                                        Gary Stern
                                        President and Chief Executive Officer
<PAGE>

                              ASTA FUNDING, INC.
                               210 SYLVAN AVENUE
                          ENGLEWOOD CLIFFS, NJ 07632
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                MARCH 12, 1999

     The Annual Meeting of Stockholders (the "Meeting") of Asta Funding, Inc.
(the "Company") will be held at the Radisson Hotel, 401 South Van Brunt Street,
Englewood, New Jersey, on Friday, March 12, 1999 at 10:00 A.M. to consider and
act upon the following:


     1. The election of seven directors.


     2. The ratification of the appointment of Richard A. Eisner & Company, LLP
        as the Company's independent public accountants for 1999.


     3. The transaction of such other business as may properly come before the
        Meeting or any adjournments or postponements thereof.


     Only holders of record of the Company's Common Stock, par value $.01 per
share, at the close of business on February 5, 1999 will be entitled to vote at
the Meeting. A complete list of those stockholders will be open to examination
by any stockholder, for any purpose germane to the Meeting, during ordinary
business hours at the Company's executive offices at 210 Sylvan Avenue,
Englewood Cliffs, New Jersey 07632 for a period of 10 days prior to the Meeting.




                         BY ORDER OF THE BOARD OF DIRECTORS


                         /s/ Mitchell Herman
                         ----------------------------------
                         Mitchell Herman, Secretary




WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, MANAGEMENT URGES YOU TO COMPLETE,
DATE, SIGN AND MAIL THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN THE ENCLOSED
ENVELOPE. YOU MAY REVOKE THE PROXY AT ANY TIME PRIOR TO ITS EXERCISE.



<PAGE>
                              ASTA FUNDING, INC.
                               210 SYLVAN AVENUE
                      ENGLEWOOD CLIFFS, NEW JERSEY 07632

                           -------------------------
                        ANNUAL MEETING OF STOCKHOLDERS
                                MARCH 12, 1999
                          -------------------------

                                PROXY STATEMENT

     The enclosed proxy is solicited by the Board of Directors of Asta Funding,
Inc. (the "Company") for use at the Annual Meeting of Stockholders to be held at
the Radisson Hotel, 401 South Van Brunt Street, Englewood, New Jersey on Friday,
March 12, 1999 at 10:00 A.M., and at any adjournments or postponements thereof
(the "Meeting") for the purposes set forth in the accompanying Notice of Annual
Meeting of Stockholders. A stockholder giving a proxy has the right to revoke it
by giving written notice of such revocation to the Secretary of the Company at
any time before it is voted, by submitting to the Company a duly-executed,
later-dated proxy or by voting the shares subject to such proxy by written
ballot at the Meeting. The presence at the Meeting of a stockholder who has
given a proxy does not revoke such proxy unless such stockholder files the
aforementioned notice of revocation or votes by written ballot.

     This Proxy Statement and the enclosed form of proxy are first being mailed
to stockholders on or about February 12, 1999. All shares represented by valid
proxies pursuant to this solicitation (and not revoked before they are
exercised) will be voted as specified in the proxy. If a proxy is signed but no
specification is given, the shares will be voted "FOR" Proposals 1 and 2 (to
elect the Board's nominees to the Board of Directors and to ratify the
appointment of Richard A. Eisner & Company, LLP, as the Company's independent
public accountants for 1999).

     The solicitation of proxies may be made by directors, officers and regular
employees of the Company or any of its subsidiaries by mail, telephone,
facsimile or telegraph or in person without additional compensation payable with
respect thereto. Arrangements will be made with brokerage houses and other
custodians, nominees and fiduciaries to forward proxy soliciting material to the
beneficial owners of stock held of record by such persons, and the Company will
reimburse them for reasonable out-of-pocket expenses incurred by them in so
doing. All costs relating to the solicitation of proxies will be borne by the
Company.

                VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

     Only holders of shares of the Company's Common Stock, par value $.01 per
share ("Common Stock") of record on the close of business on February 5, 1999
(the "Record Date"), are entitled to vote at the Meeting. On the Record Date,
the Company had outstanding 3,945,000 shares of Common Stock. Each holder of
Common Stock will have the right to one vote for each share standing in such
holder's name on the books of the Company as of the close of business on the
Record Date with respect to each of the matters considered at the Meeting. There
are no cumulative voting rights with respect to the election of Directors.
Holders of the Common Stock will not have any dissenters' rights of appraisal in
connection with any of the matters to be voted on at the Meeting.

     The presence in person or by proxy of the holders of shares entitled to
cast a majority of the votes of all shares entitled to vote will constitute a
quorum for purposes of conducting business at the Meeting. Assuming that a
quorum is present, directors will be elected by a plurality vote and the
ratification of auditors will require the affirmative vote of a majority of the
votes cast with respect to such proposal. Stockholders vote at the Meeting by
casting ballots (in person or by proxy) which are tabulated by a person or
persons appointed by the Board of Directors before the Meeting to serve as
inspector or inspectors of election at the Meeting. For purposes of determining
the votes cast with respect to any matter presented for consideration at the
Meeting, only those votes cast "for" or "against" are included. Pursuant to
Delaware corporate law, abstentions and broker non-votes are counted only for
the purpose of determining whether a quorum is present.


                                       1
<PAGE>
     Based upon information available to the Company, the following stockholders
beneficially owned more than 5% of the Common Stock as of January 15, 1999.

NAME AND ADDRESS                         NUMBER OF SHARES        PERCENT OF
OF BENEFICIAL OWNER                   BENEFICIALLY OWNED (1)       CLASS
- -------------------                   ------------------------   -----------
Arthur Stern .....................          738,361(2)             18.7
210 Sylvan Avenue
Englewood Cliffs, New Jersey 07632

Gary Stern .......................        1,340,916(3)             34.0
210 Sylvan Avenue
Englewood Cliffs, New Jersey 07632

Martin Fife ......................          275,000(4)              7.0
405 Lexington Avenue
New York, New York 10174

Barbara Marburger ................          379,180(5)              9.6
9 Locust Hollow Rd
Monsey, New York 10952

- ------------
(1) A person is deemed to be the beneficial owner of securities that can be
    acquired by such person within 60 days of January 15, 1999. Any security
    that any person named above has the right to acquire within 60 days is
    deemed to be outstanding for purposes of calculating the ownership
    percentage of such person, but is not deemed outstanding for purposes of
    calculating the ownership percentage of any other person.

(2) Includes 55,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999 and 100,391 shares of Common
    Stock owned by Asta Group, Incorporated.

(3) Includes 20,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999 and 173,720 shares of Common
    Stock owned by Gary Stern as custodian for his minor children and 133,606
    Shares of Common Stock owned by Asta Group, Incorporated.

(4) Includes 50,000 shares of Common Stock issuable upon the exercise of options
    exercisable within 60 days of January 15, 1999.

(5) Includes 175,371 shares of Common stock owned by Barbara Marburger as
    custodian for her minor children and 33,175 shares of Common Stock owned by
    Asta Group, Incorporated.


                                       2
<PAGE>
                                 PROPOSAL ONE

                             ELECTION OF DIRECTORS

     In accordance with the Company's Certificate of Incorporation and Bylaws,
the number of directors of the Company has been set by the Board of Directors at
seven. At the Meeting, seven directors will be elected by the stockholders to
serve until the next annual meeting of stockholders and until their successors
are duly elected and qualified.

     All seven of the nominees are currently directors. Each person named herein
as a nominee for director has consented to serve, and it is not contemplated
that any nominee will be unable to serve, as a director. However, if a nominee
is unable to serve as a director, a substitute will be selected by the Board of
Directors and all proxies eligible to be voted for the Board's nominees will be
voted for such other person.

     The following table includes the names of each of the current directors of
the Company (who are all nominees), and the executive officers of the Company
and certain information with regard to each person:
<TABLE>
<CAPTION>
                                                Held                    Position with
Name                               Age      Office Since                   Company
- ----                               ---      ------------                -------------
<S>                                <C>     <C>              <C>
Arthur Stern ...................    77         1994         Chairman of the Board
Gary Stern .....................    46         1994         Director, President and Chief Executive Officer
Mitchell Herman ................    40         1995         Director, Secretary and Chief Financial Officer
Martin D. Fife .................    71         1995         Director
Herman Badillo .................    69         1995         Director
General Buster Glosson .........    55         1995         Director
Edward Celano ..................    59         1995         Director
</TABLE>

     Set forth below for each nominee and each executive officer, is his name,
the year in which he became a director or officer of the Company, if applicable,
his principal occupations during the last five years and any additional
directorships in publicly held companies. The information is as of January 15,
1999.

     Arthur Stern has been a Director and has served as Chairman of the Board of
Directors of the Company since the Company's inception in July 1994. Since 1963,
Mr. Stern has been Chairman of the Board of Asta Group, Incorporated ("Group"),
a consumer finance company. Mr. Stern served as President of Group prior
thereto. In such capacities, he has obtained substantial experience in sub prime
credit analysis and receivables collections.

     Gary Stern has been a Director, the President and Chief Executive Officer
of the Company since the Company's inception in July 1994. Mr. Stern has been
Vice President, Secretary, Treasurer and a director of Group since 1980 and held
other positions with Group prior thereto. In such capacities, he has obtained
experience in sub prime credit analysis and receivables collections.

     Mitchell Herman has been a Director of the Company since September 1995. He
has been the Chief Financial Officer of the Company since the Company's
inception in July 1994 and the Chief Financial Officer of Group since May 1994.
Mr. Herman is a certified public accountant. From September 1993 to May 1994 he
was a manager with Paul Abrams & Co. a certified public accounting firm. From
September 1990 to September 1993, Mr. Herman was a senior accountant with
Shapiro & Lieberman, a certified public accounting firm.

     Martin D. Fife has been a Director of the Company since September 1995.
Since November 1992, he has been Chairman of the Board of Directors and Chief
Executive Officer of Skysat Communications Network Corporation, a public company
engaged in the research and development and production of, unmanned aircraft
systems for applications in the telecommunications industry. Since 1988, Mr.
Fife has been a director of Projectavision, Inc., a public company engaged in
the development of solid state projection television and related video display
technology. Since November 1996, he has been Chairman of the Board of Directors
of Magar Inc. a Company specializing in the marketing of financial products and
the development of early-stage companies.

     Herman Badillo has been a Director of the Company since September 1995. He
has been a member of Fischbein Badillo Wagner & Harding, a law firm located in
New York City, for more than five years. Since April


                                       3
<PAGE>
1994, he has been Special Counsel to the Mayor of New York City for Fiscal
Oversight of Education and since July 1994, he has been a member of the Mayor's
Advisory Committee on the Judiciary. Mr. Badillo served as a United States
Congressman from 1971 to 1978 and Deputy Mayor of New York City from 1978 to
1979.

     General Buster Glosson (Ret.) has been a Director of the Company since
September 1995. He has been President of Eagle Limited, a venture capital and
consulting firm, since September 1994. He served as an officer in the United
States Air Force from 1965 until he retired in September 1994. From June 1992 to
September 1994, he was Deputy Chief of Staff for Plans and Operations for the
United States Air Force. From May 1991 to May 1992, General Glosson was
Legislative Liaison and Director of the Air Force Issues Team. From August 1990
to May 1991, he commanded the 14th Air Division and was a Director of Campaign
Plans for U.S. Central Command Air Forces, Ryadh, Saudi Arabia.

     Edward Celano has been a Director of the Company since September 1995. Mr.
Celano has been an Executive Vice President of Atlantic Bank since May 1, 1996.
Prior to that, Mr. Celano was a Senior Vice President of NatWest Bank after
having held different positions at the bank for over 20 years.

     Arthur Stern is the father of Gary Stern. There are no other family
relationships among the directors or officers of the Company.

     In connection with the Company's underwritten initial public offering of
Common Stock, effective November 13, 1995 (the "IPO"), the Company agreed, for a
period of 5 years thereafter, if so requested by Whale Securities Co., L.P. (the
"Underwriter"), to nominate and use its best efforts to elect a designee of the
Underwriter as a director of the Company and as a member of the Executive
Committee, or at the Underwriter's option, as a non-voting advisor to the
Company's Board of Directors. In addition, the Company's officers, directors and
stockholders existing prior to the consummation of the IPO have agreed to vote
their shares of Common Stock in favor of such designee. The Underwriter has not
yet exercised its right to designate such a person.


                        BOARD ORGANIZATION AND MEETINGS

     During the fiscal year ended September 30, 1998, the Board of Directors
held 4 meetings and acted 4 times by written unanimous consent. During the 1998
fiscal year, each member of the Board of Directors attended at least 75% of all
meetings of the Board of Directors and committees of the Board of Directors of
which such director was a member. There are three standing committees of the
Board of Directors, each of which is described below.

     Executive Committee. The Executive Committee consists of three directors.
The members of the Executive Committee currently are Martin D. Fife (the
Chairman), Arthur Stern and Gary Stern. The Executive Committee gives
preliminary consideration to policy and strategic matters and determines whether
proposals shall be submitted for consideration by the full Board of Directors.
The Executive Committee does not have the authority to make a final
determination on any matter without approval by the full Board of Directors.

     Nominating Committee. The Nominating Committee consists of three directors.
The members of the Nominating Committee currently are Arthur Stern, Gary Stern
and Mitchell Herman. The Nominating Committee has the power and authority to (i)
fix the record date, meeting date and meeting place for the Annual Meeting of
Stockholders, (ii) set the agenda for the Annual Meeting of Stockholders, (iii)
fix the number of persons who shall constitute the Board of Directors for the
coming year, (iv) designate the Board's nominees for directors at the Annual
Meeting of Stockholders, (v) approve the Annual Report to Stockholders and the
Proxy Statement for the Annual Meeting of Stockholders and (vi) take any and all
further or other action necessary or desirable in connection with the Annual
Meeting of Stockholders. The Nominating Committee will not consider nominees
recommended by stockholders.

     Audit Committee. The Audit Committee consists of three directors. The
members of the Audit Committee currently are Mitchell Herman, Edward Celano and
Martin D. Fife. The Audit Committee is empowered by the Board of Directors to
review the financial books and records of the Company in consultation with the
Company's accounting staff and its independent auditors and to review with the
accounting staff and independent auditors any questions raised with respect to
accounting and auditing policies and procedures.

                                       4
<PAGE>
                           COMPENSATION OF DIRECTORS

     Directors who are employees of the Company do not receive additional
compensation for serving as directors. Each director who is not an employee of
the Company receives a fee of $500 per each Board meeting attended and each
Board committee meeting attended (unless held on the same day as a Board
meeting). The Company reimburses each director for the expenses incurred in
connection with attendance at such meetings.


                       SECURITY OWNERSHIP OF MANAGEMENT

     The following table sets forth information as of January 15, 1999 with
respect to beneficial ownership of the Common Stock by (i) each director and
executive officer, and (ii) all directors and executive officers as a group.
Unless otherwise indicated, the address of each such person is c/o Asta Funding,
Inc., 210 Sylvan Avenue, Englewood Cliffs, New Jersey 07632. All persons listed
have sole voting and investment power with respect to their shares unless
otherwise indicated.

                      Amount of Beneficial Ownership (1)

                                                                     Percentage
Name and Address                                          Shares       Owned
- ----------------                                       -----------   ----------
Arthur Stern ..................................          738,361(2)     18.7%

Gary Stern ....................................        1,340,916(3)     34.0

Martin Fife ...................................          275,000(4)      7.0
405 Lexington Avenue
New York, New York 10174

Mitchell Herman ...............................          140,174(5)      3.6

Herman Badillo ................................           20,000(6)        *
909 Third Avenue
New York, NY 10022

Edward Celano .................................           20,000(6)        *
1133 Avenue of the Americas
New York, New York 10036

General Buster Glosson ........................           20,000(6)        *
Two First Union Centre
Charlotte, North Carolina 28282

All executive officers and directors as A group
 (7 persons) ..................................        2,554,451(7)     64.8%

- ------------
*Less than 1%

(1) Any security that any person named above has the right to acquire within 60
    days is deemed to be outstanding for purposes of calculating the ownership
    percentage of such person, but is not deemed to be outstanding for purposes
    of calculating the ownership percentage of any other person.

(2) Includes 55,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999 and 100,391 shares of Common
    Stock owned by Asta Group, Incorporated.

(3) Includes 20,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999 and 173,720 shares of Common
    Stock owned by Gary Stern as custodian for his minor children and 133,606
    shares of Common Stock owned by Asta Group, Incorporated.

(4) Includes 50,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999.

                                       5
<PAGE>
(5) Includes 75,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999 and 19,500 shares of Common
    Stock owned by Mitchell Herman as custodian for his minor child.

(6) Includes 20,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999.

(7) Includes 235,000 shares of Common Stock issuable upon exercise of options
    exercisable within 60 days of January 15, 1999.


                            EXECUTIVE COMPENSATION

     The following table summarizes certain information relating to the
compensation paid or accrued by the Company for services rendered during the
fiscal years ended September 30, 1998, 1997 and 1996 with respect to the
Company's Chief Executive Officer and each other executive officer of the
Company whose total annual salary and bonus are $100,000 or more:

                          SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                              Long-Term
                                                                            Compensation
                                       Annual Compensation                   Awards (1)
                         -----------------------------------------------   --------------
                                                               Other         Securities
                                                              Annual         Underlying       All other
       Name and                     Salary      Bonus      Compensation     Options/SARs     Compensation
  Principal Position      Year       ($)         ($)            ($)              (2)           ($) (3)
- ----------------------   ------   ---------   ---------   --------------   --------------   -------------
<S>                      <C>      <C>         <C>         <C>              <C>              <C>
Gary Stern ............  1998      151,250         --          --                  --           1,794
 President and Chief     1997      137,500     25,000          --              30,000           1,860
 Executive Officer       1996      125,000     25,000          --                  --              --

Mitchell Herman .......  1998      110,000         --          --                  --             753
 Chief Financial         1997       91,250     15,000          --              10,000             802
 Officer                 1996       75,000     15,000          --              12,500              --
</TABLE>
- ------------
(1) The Company did not grant any stock appreciation rights, restricted stock
    awards or make any long-term incentive plan payout during the fiscal years
    ended September 30, 1998, September 30, 1997 and September 30, 1996.

(2) Comprised solely of incentive stock options and non-qualified stock options
    granted under the Company's 1995 Stock Option Plan. See "1995 Stock Option
    Plan".

(3) Includes insurance premium amounts paid for the Company.

Employment and Consulting Agreements

     Each of Gary Stern and Mitchell Herman have entered into an employment
agreement (an "Employment Agreement") with the Company which commenced on
October 1, 1998 and will continue until September 30, 2001.

     The Employment Agreements provide for base annual salaries of $151,250 and
$125,000 for Messrs. Stern and Herman, respectively. On September 30, 1998, the
base salary for Mr. Herman was increased by $12,500. Each of Messrs. Stern and
Herman may be granted annual bonuses in the discretion of the Board of
Directors.

     Each of the Employment Agreements contain certain non-competition covenants
and confidentiality provisions.

     Arthur Stern has entered into a one year consulting agreement (the
"Consulting Agreement") with the Company which commenced November 13, 1998.
Pursuant to the Consulting Agreement, Mr. Stern will perform certain management
and consulting services determined by the Board of Directors for an annual
consulting fee

                                       6
<PAGE>
of $75,000. The Consulting Agreement may be terminated by Mr. Stern upon 30 days
written notice. If the Consulting Agreement is terminated for any reason, the
Company is obligated to pay Mr. Stern's salary through the end of the month in
which the termination occurs. The Consulting Agreement contains certain
non-competition covenants and confidentiality provisions.


                               STOCK OPTION PLAN

1995 Stock Option Plan

     In September 1995, the Board of Directors adopted, and the stockholders of
the Company approved, the 1995 Stock Option Plan (the "1995 Stock Option Plan")
in order to attract and retain qualified directors, officers and employees of
the Company. The following is a description of certain of the terms and
conditions for the 1995 Stock Option Plan. Such description does not purport to
be complete and is qualified in its entity by reference to the full text of the
1995 Stock Option Plan.

     The 1995 Stock Option Plan authorizes the granting of incentive stock
options (as defined in Section 422 of the Internal Revenue Code of 1986, as
amended (the "Code") and non-qualified stock options to eligible employees of
the Company, including officers and directors of the Company (whether or not
employees) and consultants of the Company. The Company has reserved 420,000
shares of Common Stock for issuance in connection with the 1995 Stock Option
Plan. In the event that an option granted under the 1995 Stock Option Plan
expires or is terminated prior to exercise or vesting, the number of shares of
Common Stock covered thereby will again become eligible for grant under the 1995
Stock Option Plan.

     The 1995 Stock Option Plan currently is administered by the Board of
Directors (the "Administrator") but may in the future be administered by a
committee of the Board of Directors (such committee would then become the
Administrator). Subject to applicable law and the terms of the 1995 Stock Option
Plan, the Administrator has the authority to grant options and awards under the
1995 Stock Option Plan, including to determine the terms and conditions of each
individual grant, to interpret and administer the provisions of the 1995 Stock
Option Plan and to adopt, amend and rescind rules and regulations pertaining to
the administration of the 1995 Stock Option Plan and to make all determination
relative thereto.

     Options granted under the 1995 Stock Option Plan will have an exercise
price established by the Administrator at the time of grant, provided that the
exercise price of incentive stock options may not be less than the fair market
value of the underlying shares on the date of grant. In the case of an incentive
stock option granted to a 10% stockholder, the per share exercise price may not
be less than 110% of such fair market value on the date of grant. Upon exercise
of an option, the participant will be required to provide the exercise price in
full, in cash, in shares of the Company's securities valued at fair market value
on the date of the exercise of the option or in such other manner as the
Administrator may specify. In connection with any exercise of options, the
Company will have the right to collect or withhold all taxes required to be
withheld under applicable law.

     No option will vest more than ten years from the date of grant and no
option may be granted after September 14, 2005. Subject to limitations imposed
by Section 16(b) of the Securities Exchange Act of 1934, the Administrator may
accelerate the vesting of any option or award granted under the 1995 Stock
Option Plan, including upon occurrence of a merger, reorganization or other
similar transaction.

     Options granted under the 1995 Stock Option Plan are nontransferable,
except by will or by the laws of descent and distribution. During the lifetime
of a participant, an option may be exercised only by the participant. In the
event that a participant's employment terminates as a result of death, the
participant's estate will have the right to exercise vested options for a period
ending on the earlier of the expiration dates of such options or one year from
the date of death. If the participant's employment terminates as a result of a
disability (as defined in the 1995 Stock Option Plan), the participant will have
the right to exercise vested options for a period ending on the earlier of the
expiration dates of such options or one year from the date of termination. If
the participant's employment terminates for cause, all options will
automatically expire upon termination. If the participant's employment
terminates other than a result of death, disability or termination for cause,
the participant will have the right to exercise vested options for a period
ending on the earlier of the expiration dates of such options or thirty days
from the date of termination. In all cases, any unvested options will terminate
as of the date of termination of employment.

                                       7
<PAGE>
     The Administrator may suspend or terminate the 1995 Stock Option Plan at
any time. In addition, the Administrator may amend or revise the terms of the
1995 Stock Option Plan from time to time; however no such amendment or revision
may alter or impair an option or award without the consent of the holder thereof
and no amendment shall, unless stockholder approval of such amendment or
revision is obtained, (i) increase the maximum number of shares which may be
acquired pursuant to options granted under the 1995 Stock Option Plan, (ii)
change the minimum exercise price of options granted under the 1995 Stock Option
Plan, (iii) increase the maximum term of options granted pursuant to the 1995
Stock Option Plan, or (iv) change the designation of persons eligible to receive
options under the 1995 Stock Option Plan. The 1995 Stock Option Plan will
terminate on September 14, 2005, unless earlier terminated by the Administrator.
No options may be granted under the 1995 Stock Option Plan after its
termination; however, termination of the 1995 Stock Option Plan will not affect
the status of any option outstanding on the date of termination.

     Subject to certain exceptions not discussed herein, neither the Company nor
the participant will recognize taxable income or loss upon the grant of
non-qualified stock options under the 1995 Stock Option Plan. In general, the
participant will recognize ordinary income upon exercise of a non-qualified
stock option. The amount of income recognized generally will equal the
difference between (i) the fair market value of the underlying shares of Common
Stock on the date of the exercise and (ii) the exercise price. The Company
generally will receive a corresponding tax deduction equal to the amount
includable in the participant's income.

     In addition, neither the Company nor the participant will recognize taxable
income or loss upon the grant or exercise of incentive stock options, although
there may be alternative minimum tax consequences to the participant upon
exercise. Upon subsequent disposition of the shares of Common Stock covered by
incentive stock options, the participant generally will recognize either capital
gain or loss or ordinary income, depending on whether certain holding period
requirements are satisfied. The Company generally will be entitled to a tax
deduction if the participant recognizes ordinary income.

     On September 15, 1995, the Company granted non-qualified stock options at
an exercise price of $5.00 per share to the following officers and directors of
the Company in the amounts indicated: (i) to Mark Levy options covering 52,000
shares of Common Stock; (ii) to Mitchell Herman options covering 40,000 shares
of Common Stock; (iii) to Arthur Stern options covering 35,000 shares of Common
Stock; (iv) to Martin Fife options covering 12,500 shares of Common Stock; and
(v) to each of Herman Badillo, General Buster Glosson and Edward Celano options
covering 20,000 shares of Common Stock. All such options are currently
exercisable. In addition, upon the effectiveness of the Company's
reincorporation on October 13, 1995, the Company issued to Mark Levy and
Mitchell Herman incentive stock options covering 95,000 and 25,000 shares of
Common Stock, respectively, at an exercise price of $.01 per share in exchange
for incentive stock options that had been previously issued to them by the
predecessor company. Such options became exercisable on September 30, 1998 and
expire in October 2004.

     On January 15, 1996, the Company granted non-qualified stock options
covering an aggregate of 37,500 shares of Common Stock to Martin Fife, at an
exercise price of $5.00 per share. All such options are currently exercisable.
On August 6, 1996, the Company granted options covering an aggregate of 30,000
shares of Common Stock to each of Arthur Stern and Gary Stern at exercise prices
of $4.50 and $4.95 per share, respectively. The stock options granted to Arthur
Stern are non-qualified stock options and the stock options granted to Gary
Stern are incentive stock options. Options to purchase one-third of such shares
become exercisable on each of the first, second and third anniversaries of the
date of the grant.

     On June 19, 1997, the Company granted non-qualified stock options covering
an aggregate of 10,000 shares of Common Stock to Mitchell Herman, at an exercise
price of $1.75 per share. All such options are currently exercisable. In
addition, the Company granted non-qualified stock options to an employee of the
Company covering an aggregate of 4,000 shares of Common Stock at an exercise
price of $1.75 per share. One fourth of such options became exercisable on the
date of grant in 1997, one fourth became exercisable in 1998 and the remaining
one half of such options will become exercisable equally in the years 1999 and
2000.

     The following tables summarize certain information relating to the grant of
options to purchase Common Stock to the executive officers named in the Summary
Compensation Table.

                                       8
<PAGE>
                   OPTION/SAR GRANTS IN LAST FISCAL YEAR (1)

                                      Individual Grants
                 ------------------------------------------------------------
                                    Percent of
                    Number of          Total
                   Securities      Options/SARs
                   Underlying       Granted to      Exercise of
                  Options/SARs     Employees in     Base Price     Expiration
Name               Granted (#)      Fiscal Year       ($/sh)          Date
- ----             --------------   --------------   ------------   -----------
None .........

- ------------
(1) The Company did not grant any stock appreciation rights in fiscal 1998.


              AGGREGATED OPTION/SAR EXERCISE IN LAST FISCAL YEAR
                       AND FY-END OPTION/SAR VALUES (1)


                                                                   Value of
                                 Number of Securities             Unexercised
                                Underlying Unexercised           In-The Money
                                     Options/SARs                Options/SARs
                                   At FY-End (#) (2)           at FY-End ($) (3)
                            -------------------------------   ------------------
                                                                 Exercisable/
Name                         Exercisable     Unexercisable       Unexercisable
- ----                        -------------   ---------------   ------------------
Gary Stern ..............      20,000           10,000                --
Mitchell Herman .........      75,000               --                --

- ------------
(1) Non stock appreciation rights have been granted by the Company.

(2) No options were exercised in fiscal 1998.

(3) As of September 30, 1998, the fair market value of a share of Common Stock
    (presumed to equal the last reported sale price as reported on the NASDAQ
    SmallCap Market) was less than the exercise price per share of the
    outstanding options.


       COMPLIANCE WITH SECTION 16 OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors, executive officers and persons holding more than 10% of a registered
class of the Company's equity securities to file with the Securities and
Exchange Commission and to provide the Company with initial reports of
ownership, reports of changes in ownership and annual reports of ownership of
Common Stock and other equity securities of the Company. Based solely upon a
review of such reports furnished to the Company, the Company believes that all
such Section 16(a) reporting requirements were timely fulfilled during the
fiscal year ended September 30, 1998.


                      CERTAIN RELATED PARTY TRANSACTIONS

     On August 15, 1997, Asta Group, Incorporated (Group), the majority
stockholder of the Company, sold all of its 2,252,500 shares of Common Stock to
its shareholders, including Gary Stern, Arthur Stern, Mitchell Herman and
certain members of the Stern family, for an aggregate purchase price of $788,375
($.35 per share) The $788,375 paid by the purchasers was in addition to a
$1,005,000 investment made by them during the fiscal years ended September 30,
1994 and September 30, 1995. Payment of the purchase price was made by each
purchaser by delivering a promissory note to Group for such purchaser's portion
of the aggregate purchase price. The following number of shares of Common Stock
were purchased by directors or executive officers of the Company: Gary Stern,
891,900 shares for $312,196, Arthur Stern, 655,584 shares for $229,459, and
Mitchell Herman, 21,174 for $7,410.

     From the commencement of operations of the Company in July 1994 until
August 31, 1995, Group advanced to the Company approximately $3,600,000, of
which approximately $1,005,000 was forgiven in March 1995 in exchange for the
issuance to Group of 2,252,500 shares of Common Stock. The balance of such
advances were repaid with interest at the rate of 8% per annum with the proceeds
of a $4,000,000 revolving

                                       9
<PAGE>

credit facility obtained by the Company from Israel Discount Bank of New York
("IDB"). The Company repaid its outstanding indebtedness to IDB with a portion
of the proceeds from the Company's IPO and proceeds from the Company's credit
facility with BankAmerica Business Credit, Inc. (the "Credit Facility").

     From October 1, 1995 until November 14, 1995, Group made additional
advances to the Company in the amount of approximately $786,000. Such advances
were payable upon demand and accrued interest at the rate of 8% per annum. The
Company repaid to Group the entire outstanding balance of such loans with a
portion of the proceeds under the Credit Facility. From August 27, 1996 until
October 1, 1996, Group advacned approximately an additional $1,900,000 to the
Company. In October 1996, the Company repaid the $1,900,000, with interest at
the rate of 8% per annum, with a portion of the proceeds from the sale of a
portfolio of loans in connection with the Company's securitization transaction
with Greenwich Capital Markets, Inc.

     During the year ended September 30, 1998, Group made advances to the
Company and its subsidiaries in the amount of approximately $1,200,000. Such
advances were payable on demand and accrued interest at the rate of 12% per
annum. At September 30, 1998, the amount outstanding was approximately $916,000.

     In October 1994, the Company issued the following number of shares of
Common Stock to the following persons for nominal consideration: Martin Fife, a
current Director of the Company and the Chairman of the Executive Committee of
the Board of Directors, 270,000 shares of Common Stock; Mark Levy, the then
Executive Vice President and Chief Operating Officer of the Company, 180,000
shares of Common Stock; and Mitchell Herman, the current Chief Financial Officer
Secretary and a Director of the Company, 25,000 shares of Common Stock. Upon
termination of his employment with the Company in March 1997, Mr. Levy returned
105,000 shares of Common Stock to the Company.

     The Company subleases its offices located in Englewood Cliffs, New Jersey,
from a wholly owned subsidiary of Group. The term of the sublease expires on
July 31, 2000, and calls for current rent payments of $8,677 per month. The
terms of the sublease are substantially similar to the terms of the underlying
lease between the subsidiary of Group and the lessor.

     The Company and Group lease office space in the same building and allocate
certain office expenditures including telephone charges, copying charges and
utilities, incurred by those entities at their offices. Pursuant to such
allocation, Group charged the Company approximately $73,500 and $104,580,
respectively, during the fiscal years ended September 30, 1998 and 1997. Such
amounts also included allocated salaries an payroll expenses.

     In the future, transactions with officers, directors and affiliates of the
Company are anticipated to be minimal and will be approved by a majority of the
Board of Directors, including a majority of the disinterested members of the
Board of Directors, and will be made on terms no less favorable to the Company
than could be obtained from unaffiliated third parties.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEES FOR DIRECTOR
DESCRIBED ABOVE IN PROPOSAL ONE.


                                 PROPOSAL TWO

                           RATIFICATION OF AUDITORS

     The Board of Directors has appointed Richard A. Eisner & Company, LLP as
the Company's independent public accountants for the fiscal year ending
September 30, 1999. Richard A. Eisner & Company, LLP served as the Company's
independent public accountants for the fiscal year ended September 30, 1998.
Although the appointment of independent public accountant is not required to be
approved by stockholders, the Board of Directors believes stockholders should
participate in the selection of the Company's independent public accountants.
Accordingly, the stockholders will be asked at the meeting to ratify the Board's
appointment of Richard A. Eisner & Company, LLP as the Company's independent
public accountants for the fiscal year ended September 30, 1999. Representatives
of Richard A. Eisner & Company, LLP will be present at the Meeting. They will
have an opportunity to make a statement if they so desire and will be available
to respond to appropriate questions of the stockholders.

                                       10
<PAGE>

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSAL TWO DESCRIBED ABOVE.


                             STOCKHOLDER PROPOSALS

     Any proposal intended to be presented by a stockholder at the next Annual
Meeting of Stockholders must be received by the Company at the address specified
below no later than the close of business on October 18, 1999 to be eligible for
inclusion in the Company's Proxy Statement for next year's meeting. Any proposal
should be addressed to Mitchell Herman, Secretary, Asta Funding, Inc. 210 Sylvan
Avenue, Englewood Cliffs, New Jersey 07632 and should be sent by certified mail,
return receipt requested.


                                 OTHER MATTERS

     The Board of Directors does not know of any matters, other than those
referred to in the accompanying Notice of the Meeting, to be presented at the
Meeting for action by the stockholders. However, if any other matters are
properly brought before the Meeting or any adjournments thereof, it is intended
that votes will be cast with respect to such matters, pursuant to the proxies,
in accordance with the best judgment of the person acting under the proxies.


                                           By Order of the Board of Directors


                                           /s/ Mitchell Herman
                                           ---------------------------
                                           Mitchell Herman, Secretary

     A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-KSB FOR THE FISCAL YEAR
ENDED SEPTEMBER 30, 1998 (EXCLUDING EXHIBITS) ACCOMPANIES THIS PROXY STATEMENT.
THE ANNUAL REPORT IS NOT TO BE REGARDED AS PROXY SOLICITING MATERIAL OR AS A
COMMUNICATION BY MEANS OF WHICH ANY SOLICITATION IS TO BE MADE.

                                       11

<PAGE>


                               ASTA FUNDING, INC.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
             FOR THE ANNUAL MEETING OF STOCKHOLDERS, MARCH 12, 1999

     The undersigned hereby appoints Gary Stern and Mitchell Herman, and each of
them, attorneys and proxies with power of substitution, to vote for and on
behalf of the undersigned at the Asta Funding, Inc. Annual Meeting of
Stockholders to be held on March 12, 1999 and at any adjournments or
postponements thereof (the "Meeting"), upon the following matters and upon any
other business that may properly come before the Meeting, as set forth in the
related Notice of Meeting and Proxy Statement, both of which have been received
by the undersigned.

     This proxy, when properly executed, will be voted in the manner directed by
the undersigned stockholder. If this proxy is executed but no direction is made,
this proxy will be voted FOR the board's nominees for director and FOR the
ratification of the Company's independent public accountants.

     PLEASE INDICATE YOUR VOTE FOR THE ELECTION OF DIRECTORS ON THE OTHER SIDE.
The nominees are: Gary Stern, Mitchell Herman, Arthur Stern, Martin Fife, Herman
Badillo, General Buster Glosson and Edward Celano. 

           (CONTINUED, AND TO BE DATED AND SIGNED, ON THE OTHER SIDE)
<PAGE>


<TABLE>
<CAPTION>
<S>                                            <C>    
     Please mark your 
[X]  votes as in this 
     example.

             THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSALS 1 and 2.

1. Election of    FOR    WITHHELD                         2. Ratification of Richard A. Eisner      FOR     AGAINST      ABSTAIN
   7 directors.   [ ]      [ ]                               & Company, LLP as independent          [ ]       [ ]          [ ]
                                                             public accountants for fiscal year
                                                             1999.
                                                                  
*To withhold authority for individual nominees, print        If you have noted an address change or comments on either side 
 nominee's name on the line below.                           of this card, mark here: [ ]                                   
                                                             
 ---------------------------------                           Please sign this proxy and return it promptly whether or not you   
                                                             expect to attend this Meeting. You may nevertheless vote in person 
                                                             if you attend.                                                     
                                                             
                                                             Please sign exactly as your name appears hereon. Give full title
                                                             if an Attorney, Executor, Administrator, Trustee, Guardian, etc.
                                                             
                                                             For an account in the name of two or more persons, each should       
                                                             sign, or if one signs, he or she should attach evidence of authority.
                                                             

SIGNATURE(S)___________________________________________________________________  DATE_____________
PLEASE COMPLETE, SIGN, DATE AND RETURN THIS PROXY CARD POMPTLY USING THE ENCLOSED ENVELOPE.

</TABLE>



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