INTERNET AMERICA INC
S-8, 1999-02-10
PREPACKAGED SOFTWARE
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<PAGE>   1

================================================================================
   As filed with the Securities and Exchange Commission on February 10, 1999.
                                                           Registration No. 333-

================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 ---------------
                                    FORM S-8
                        REGISTRATION STATEMENT UNDER THE
                             SECURITIES ACT OF 1933
                                 ---------------
                             INTERNET AMERICA, INC.
             (Exact name of registrant as specified in its charter)

                     Texas                            86-0778979
 (State or other jurisdiction of       (I.R.S. employer identification number)
 incorporation or organization)

                                One Dallas Centre
                           350 N. St. Paul, Suite 3000
                               Dallas, Texas 75201
                    (Address of principal executive offices)

                                 ---------------
                             INTERNET AMERICA, INC.
             NON-QUALIFIED STOCK OPTION AGREEMENT--SCOTT W. STEVENS
               NON-QUALIFIED STOCK OPTION AGREEMENT--ROBERT GREEN
             NON-QUALIFIED STOCK OPTION AGREEMENT--WILLIAM S. HARRIS
             NON-QUALIFIED STOCK OPTION AGREEMENT--STEVE TEFERTILLER
             NON-QUALIFIED STOCK OPTION AGREEMENT--DOUGLAS L. DAVIS
             NON-QUALIFIED STOCK OPTION AGREEMENT--DOUGLAS L. DAVIS
              NON-QUALIFIED STOCK OPTION AGREEMENT--WILLIAM O. HUNT
               NON-QUALIFIED STOCK OPTION AGREEMENT--JACK T. SMITH
            NON-QUALIFIED STOCK OPTION AGREEMENT--DOUGLAS G. SHELDON
            NON-QUALIFIED STOCK OPTION AGREEMENT--DOUGLAS G. SHELDON
              NON-QUALIFIED STOCK OPTION AGREEMENT--JAMES T. CHANEY
              NON-QUALIFIED STOCK OPTION AGREEMENT--JOHN J. STEWART
              NON-QUALIFIED STOCK OPTION AGREEMENT--FRANK J. DURDA
                            (Full title of the Plan)
                                 ---------------

                                MICHAEL T. MAPLES
                                One Dallas Centre
                           350 N. St. Paul, Suite 3000
                               Dallas, Texas 75201
          (Name and address of agent for service of agent for service)

                                 (214) 861-2500
                     (Telephone number, including area code,
                              of agent for service)
                                ----------------
                                    COPY TO:
                               RICHARD F. DAHLSON
                              Jackson Walker L.L.P.
                                 901 Main Street
                                   Suite 6000
                               Dallas, Texas 75202





<PAGE>   2



<TABLE>
<CAPTION>
                                          CALCULATION OF REGISTRATION FEE
=========================================================================================================================
                                                                 Proposed              Proposed
               Title of                       Amount              Maximum               Maximum            Amount of
              Securities                       to be          Offering Price           Aggregate          Registration
           to be Registered                 Registered         Per Share (1)      Offering Price (1)        Fee (1)
- -------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>               <C>                  <C>                   <C>    
Common Stock, $0.01 par value              45,000 shares    $              .09    $          4,050.00   $        210.04
                                           11,250 shares    $             1.67    $         18,787.50           
                                           11,250 shares    $             1.67    $         18,787.50           
                                           11,250 shares    $             1.67    $         18,787.50           
                                           11,250 shares    $             1.67    $         18,787.50           
                                          101,250 shares    $             1.67    $        169,087.50           
                                           22,500 shares    $             1.67    $         37,575.00           
                                           22,500 shares    $             1.67    $         37,575.00           
                                           22,500 shares    $             1.67    $         37,575.00           
                                           67,500 shares    $             1.67    $        112,725.00           
                                           78,750 shares    $             1.67    $        131,512.50           
                                           56,250 shares    $             1.67    $         93,937.50           
                                           33,750 shares    $             1.67    $         56,362.50           
=========================================================================================================================
</TABLE>


(1)      Computed pursuant to Rule 457 solely for the purpose of calculating the
         registration fee, based upon the prices at which the options may be
         exercised.




<PAGE>   3



PROSPECTUS

                             INTERNET AMERICA, INC.

                         495,000 SHARES OF COMMON STOCK

         This Prospectus relates to the offer and sale of up to 495,000 shares
(the "Shares") of common stock, par value $0.01 per share (the "Common Stock")
of Internet America, Inc. (the "Company"), issued pursuant to the provisions of
various Nonqualified Stock Option Agreements between the Company and its
officers, directors, employees and former employees (the "Agreements").

         The Shares may be sold from time to time by the Selling Shareholders or
by permitted transferees. The Common Stock is quoted through the National
Association of Securities Dealers Automated Quotation National Market System
(the "Nasdaq/NMS") under the symbol "GEEK" and may be sold from time to time by
the Selling Shareholders either directly in private transactions, or through one
or more brokers or dealers on the Nasdaq/NMS, or any other over-the-counter
market or exchange on which the Common Stock is quoted or listed for trading, at
such prices and upon such terms as may be obtainable. On February 8, 1999, the
last reported sale price of the Common Stock, as reported on the Nasdaq/NMS, was
$34.44.

         Upon any sale of the Common Stock offered hereby, the Selling
Shareholders and participating agents, brokers, dealers or marketmakers may be
deemed to be underwriters as that term is defined in the Securities Act of 1933,
as amended (the "Securities Act"), and commissions or discounts or any profit
realized on the resale of such securities purchased by them may be deemed to be
underwriting commissions or discounts under the Securities Act. See "Plan of
Distribution." The Company will not receive any of the proceeds from the sales
by the Selling Shareholders.

         No underwriter is being utilized in connection with this offering. The
Company will pay all expenses incurred within this offering. The expenses
incurred in connection with the offering are estimated to be approximately
$4,000.

                                -----------------

         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE ACCURACY OR ADEQUACY OF THE PROSPECTUS. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.

                The date of this Prospectus is February 9, 1999.



<PAGE>   4



                              AVAILABLE INFORMATION

         The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information filed by the Company with the Commission can be
inspected and copied at the public reference facilities maintained by the
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Room 1024, Washington,
D.C. 20549; at the Commission's Chicago Regional office located at Northwestern
Atrium Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
60661-2511; and at the Commission's New York Regional office located at 7 World
Trade Center, Room 1300, New York, New York 10048. Copies of such material may
also be obtained at prescribed rates from the Public Reference Section of the
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Room 1024, Washington,
D.C. 20549. Additionally, the Commission maintains a website
(http://www.sec.gov) that contains reports, proxy statements and information
statements and other information regarding registrants that file electronically
with the Commission. The Common Stock is listed on the Nasdaq/NMS. Reports,
proxy statements and other information concerning the Company can be inspected
at the offices of the Nasdaq/NMS.

         The Company has filed with the Commission in Washington, D.C., a
Registration Statement on Form S-8 (the "Registration Statement") in connection
with the offer and sale of the Common Stock offered hereby under the Securities
Act. This Prospectus does not contain all of the information set forth or
incorporated by reference in the Registration Statement and the exhibits
thereto. For further information with respect to the Company and the Common
Stock, reference is made to the Registration Statement and the exhibits thereto.
Copies of the Registration Statement are available from the Commission.
Statements contained in this Prospectus concerning the provisions of documents
filed with the Registration Statement are necessarily summaries of such
documents, and each statement is qualified in its entirety by reference to the
copy of the applicable document filed with the Commission.

         The Company's principal executive offices are located at One Dallas
Centre, 350 N. St. Paul, Suite 3000, Dallas, Texas 75201 and its telephone
number is (214) 861-2500.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents, which have been filed with the Commission by
the Company, are incorporated herein by reference and made a part hereof:

         (i) Prospectus dated December 9, 1998 and filed with the Commission
         pursuant to Rule 424(b) on December 10, 1998 (the "424(b) Prospectus");

         (ii) All other reports filed with the Commission pursuant to Section
         13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
         "Exchange Act"), since the end of the fiscal year covered by the 424(b)
         Prospectus; and

         (iii) Description of the Common Stock contained in the Company's
         Registration Statement on Form SB-2 (No. 333-59527) and Registration
         Statement on Form 8-A (No. 000-25147), effective as of December 9,
         1998.

         All documents filed by the Company pursuant to Sections 13(a), 13(c),
14 and 15(d) of the Exchange Act subsequent to the date of this Prospectus and
prior to the termination of the offering of the


                                        2

<PAGE>   5



Common Stock to be made hereunder shall be deemed to be incorporated by
reference herein and to be a part hereof from the date of filing of such
documents. Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement contained herein
or in any other subsequently filed document which also is or is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded shall not be deemed, except as so modified
or superseded, to constitute a part of this Prospectus.

         The Company will provide, without charge, to each person to whom a copy
of this Prospectus is delivered, upon the written or oral request of such
person, a copy of any or all of the documents incorporated herein by reference
(other than exhibits to such documents unless such exhibits are specifically
incorporated by reference into the information that this Prospectus
incorporates). Written or telephone requests for such documents should be
directed to James T. Chaney, One Dallas Centre, 350 N. St. Paul, Suite 3000,
Dallas, Texas 75201, telephone number (214) 861-2500.

                              SELLING SHAREHOLDERS

         This Prospectus covers the offer and resale of Shares issued to certain
Shareholders pursuant to the Agreements. The table below sets forth information
concerning the Common Stock owned by the following Selling Shareholders, none of
whom has, or within the past three years has had, any position, office or other
material relationship with the Company or any of its predecessors or affiliates,
except as set forth below:

<TABLE>
<CAPTION>
                                          OWNERSHIP OF               COMMON STOCK             AMOUNT AND PERCENTAGE
                                          COMMON STOCK            OFFERED FOR SELLING            OF CLASS AFTER
NAME                                  PRIOR TO OFFERING(1)           SHAREHOLDERS                  OFFERING(2)
- ----                                  --------------------        -------------------         ---------------------
<S>                                          <C>                        <C>                          <C>    
Douglas L. Davis                             225,000                     112,500                       112,500
   Executive Vice President                                                                              1.8%
   and Chief Operating Officer

William O. Hunt                            1,134,990                      22,500                     1,112,490
   Chairman of the Board                                                                                17.6%

Jack T. Smith                                471,811                      22,500                       449,311
   Director                                                                                              7.1% 

Douglas G. Sheldon                           382,502(3)                   90,000                       292,502
   Vice President - Marketing                                                                            4.6% 
   and Director

James T. Chaney                               78,750(4)                   78,750                           0
   Vice President, Chief                                                                                   *
   Financial Officer, Secretary
   and Treasurer

John James Stewart III                        59,945(5)                   56,250                         3,695
   Vice President - Customer                                                                               *
    Care
</TABLE>

- ----------------------------
* less than 1%

(1) Based on ownership as of February 8, 1999. Includes Shares to be acquired
upon exercise of Options granted under the Agreements, some of which may not be
exercisable within 60 days of the date of this Prospectus.

(2) Based on 6,310,328 shares of Common Stock outstanding on February 8, 1999.
Assumes the exercise of all Options granted under the Agreements, the exercise
of which are covered by this Prospectus, and the sale of the Shares acquired
thereby.



                                        3

<PAGE>   6



(3) Includes 50,625 shares purchasable pursuant to an Agreement but which are
not exercisable within 60 days of the date of this Prospectus.

(4) Includes 59,062 shares purchasable pursuant to an Agreement but which are
not exercisable within 60 days of the date of this Prospectus.

(5) Includes 3,695 shares purchasable pursuant to options not granted under an
Agreement, some of which are not exercisable within 60 days of the date of this
Prospectus. Includes 42,187 shares purchasable pursuant to an Agreement but
which are not exercisable within 60 days of the date of this Prospectus.

                                 USE OF PROCEEDS

         The Company will not receive any proceeds from the sale of the Common
Stock hereby.

                              PLAN OF DISTRIBUTION

         The Shares may be sold from time to time by any of the Selling
Shareholders, or permitted transferees. The Shares may be disposed of from time
to time in one or more transactions through any one or more of the following:
(i) to purchasers directly, (ii) in ordinary brokerage transactions and
transactions in which the broker solicits purchasers, (iii) through underwriters
or dealers who may receive compensation in the form of underwriting discounts,
concessions or commissions from the Selling Shareholders or such permitted
transferees or from the purchasers of the Shares for whom they may act as agent,
(iv) the writing of options on the Shares, (v) the pledge of the Shares as
security for any loan or obligation, including pledges to brokers or dealers who
may, from time to time, themselves effect distributions of the Shares or
interests therein, (vi) purchases by a broker or dealer as principal and resale
by such broker or dealer for its own account pursuant to this Prospectus, (vii)
a block trade in which the broker or dealer so engaged will attempt to sell the
Shares as agent but may position and resell a portion of the block as principal
to facilitate the transaction and (viii) an exchange distribution in accordance
with the rules of such exchange, including the Nasdaq/NMS, or in transactions in
the over the counter market. Such sales may be made at prices and at terms then
prevailing or at prices related to the then current market price or at
negotiated prices and terms. In effecting sales, brokers or dealers may arrange
for other brokers or dealers to participate. The Selling Shareholders or such
successors in interest, and any underwriters, brokers, dealers or agents that
participate in the distribution of the Shares, may be deemed to be
"underwriters" within the meaning of the Securities Act, and any profit on the
sale of the Shares by them and any discounts, commissions or concessions
received by any such underwriters, brokers, dealers or agents may be deemed to
be underwriting commissions or discounts under the Securities Act.

         The Company will pay all expenses incident to the offering and sale of
the Shares to the public and all underwriting discounts or commissions, brokers'
fees and the fees and expenses of any counsel to the Selling Shareholders
related thereto.

         In the event of a material change in the plan of distribution disclosed
in this Prospectus, the Selling Shareholders will not be able to effect
transactions in the Shares pursuant to this Prospectus until such time as a
post-effective amendment to the Registration Statement is filed with, and
declared effective by, the Commission.

                                  LEGAL MATTERS

         Certain legal matters in connection with the Common Stock offered
hereby have been passed upon for the Company by Jackson Walker L.L.P., 901 Main
Street, Suite 6000, Dallas, Texas 75202.



                                        4

<PAGE>   7



                                     EXPERTS

         The financial statements as of June 30, 1997 and 1998 and for each of
the three years in the period ended June 30, 1998, incorporated in this
prospectus by reference from the Company's Registration Statement on Form SB-2
(No. 333-59527) have been audited by Deloitte & Touche, LLP independent
auditors, as stated in their report, which is incorporated herein by reference,
and have been so incorporated in reliance upon the report of such firm given
upon their authority as experts in accounting and auditing.

                                 INDEMNIFICATION

         The Articles of Incorporation of the Company provide that to the
fullest extent permitted by applicable law, a director of the Company will not
be liable to the Company or its shareholders for monetary damages for an act or
omission in the director's capacity as a director.

         The Texas Business Corporation Act ("TBCA") permits the indemnification
of directors, employees, officers and agents to Texas corporations. The
Company's Articles and Bylaws provide that the Company shall indemnify any
person to the fullest extent permitted by law. Under the TBCA, an officer or
director may be indemnified if he acted in good faith and reasonably believed
that his conduct (i) was in the best interests of the Company if he acted in his
official capacity or (ii) was not opposed to the best interests of the Company
in all other cases. In addition, the indemnitee may not have reasonable cause to
believe that his conduct was unlawful in the case of a criminal proceeding. In
any case, the indemnitee may not have been found liable to the Company for
improperly receiving a personal benefit or for willful or intentional misconduct
in the performance of his duty to the Company. The Company (i) must indemnify an
officer or director for reasonable expenses if he is successful, (ii) may
indemnify an officer or director for such reasonable expenses unless he was
found liable for willful or intentional misconduct in the performance of his
duty to the Company and (iii) may advance reasonable defense expenses if the
officer or director undertakes to reimburse the Company if he is later found not
to satisfy the standard for indemnification expenses. Insofar as indemnification
for liabilities arising under the Securities Act may be permitted to directors,
officers and controlling persons of the Company pursuant to the foregoing
provisions, or otherwise, the Company has been advised that in the opinion of
the Securities and Exchange Commission such indemnification is against public
policy as expressed in the Securities Act and is, therefore, unenforceable. This
provision in the Articles does not eliminate the duty of care, and in
appropriate circumstances equitable remedies such as an injunction or other
forms of nonmonetary relief would remain available under Texas law. This
provision also does not affect a director's responsibilities under any other
laws, such as the federal securities laws or state or federal environmental
laws.


                                        5

<PAGE>   8







No person has been authorized to give any information or to make any
representations other than those contained in this Prospectus, and if given or
made, such information or representations must not be relied upon. This
Prospectus does not constitute an offer to sell or a solicitation to buy any
securities other than registered securities to which it relates, or an offer to
or a solicitation of any person in any jurisdiction where such offer or
solicitation would be unlawful. The delivery of this Prospectus at any time does
not imply that the information herein is correct as of any time subsequent to
its date.

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                Page
                                                ----

<S>                                              <C>
Available Information.............................2
Incorporation of Certain Documents
   by Reference...................................2
Selling Shareholders..............................3
Use of Proceeds...................................4
Plan of Distribution..............................4
Legal Matters.....................................4
Experts...........................................5
Indemnification...................................5


- -----------------------------------------------------
</TABLE>






                                 495,000 Shares

                                  Common Stock









                             INTERNET AMERICA, INC.









                                February 9, 1999





                                        6

<PAGE>   9



                                     PART II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE.

         The following documents, which have been filed with the Commission by
Internet America, Inc. (the "Company"), are incorporated herein by reference and
made a part hereof:

         (i) Prospectus dated December 9, 1998 and filed with the Commission
         pursuant to Rule 424(b) on December 10, 1998 (the "424(b) Prospectus");

         (ii) All other reports filed with the Commission pursuant to Section
         13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
         "Exchange Act"), since the end of the fiscal year covered by the 424(b)
         Prospectus; and

         (iii) Description of the Common Stock contained in the Company's
         Registration Statement on Form SB-2 (No. 333-59527) and Registration
         Statement on Form 8-A (No.
         000-25147), effective as of December 9, 1998.

         All documents filed by the Company pursuant to Sections 13(a), 13(c),
14 and 15(d) of the Exchange Act subsequent to the date of this Registration
Statement and prior to the filing of a post-effective amendment that indicates
that all of the Common Stock offered hereunder has been sold or which
deregisters all of such Common Stock then remaining unsold, shall be deemed to
be incorporated by reference herein and to be a part hereof from the date of
filing of such documents.

         Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Registration Statement to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be incorporated by reference herein modifies or supersedes such
statement. Any such statement so modified or superseded shall not be deemed,
except as so modified or superseded, to constitute a part of this Registration
Statement.

ITEM 4.  DESCRIPTION OF SECURITIES.

         Not applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.

         Not applicable.



                                       -1-

<PAGE>   10



ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         The Articles of Incorporation of the Company provide that to the
fullest extent permitted by applicable law, a director of the Company will not
be liable to the Company or its shareholders for monetary damages for an act or
omission in the director's capacity as a director.

         The Texas Business Corporation Act ("TBCA") permits the indemnification
of directors, employees, officers and agents to Texas corporations. The
Company's Articles and Bylaws provide that the Company shall indemnify any
person to the fullest extent permitted by law. Under the TBCA, an officer or
director may be indemnified if he acted in good faith and reasonably believed
that his conduct (i) was in the best interests of the Company if he acted in his
official capacity or (ii) was not opposed to the best interests of the Company
in all other cases. In addition, the indemnitee may not have reasonable cause to
believe that his conduct was unlawful in the case of a criminal proceeding. In
any case, the indemnitee may not have been found liable to the Company for
improperly receiving a personal benefit or for willful or intentional misconduct
in the performance of his duty to the Company. The Company (i) must indemnify an
officer or director for reasonable expenses if he is successful, (ii) may
indemnify an officer or director for such reasonable expenses unless he was
found liable for willful or intentional misconduct in the performance of his
duty to the Company and (iii) may advance reasonable defense expenses if the
officer or director undertakes to reimburse the Company if he is later found not
to satisfy the standard for indemnification expenses. Insofar as indemnification
for liabilities arising under the Securities Act may be permitted to directors,
officers and controlling persons of the Company pursuant to the foregoing
provisions, or otherwise, the Company has been advised that in the opinion of
the Securities and Exchange Commission such indemnification is against public
policy as expressed in the Securities Act and is, therefore, unenforceable. This
provision in the Articles does not eliminate the duty of care, and in
appropriate circumstances equitable remedies such as an injunction or other
forms of nonmonetary relief would remain available under Texas law. This
provision also does not affect a director's responsibilities under any other
laws, such as the federal securities laws or state or federal environmental
laws.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

         Not applicable.




                                       -2-

<PAGE>   11



ITEM 8.  EXHIBITS.

         The following is a list of all exhibits filed as a part of this
Registration Statement on Form S-8, including those incorporated herein by
reference.

<TABLE>
<CAPTION>
 Exhibit
 Number           Description of Exhibit
- --------          ----------------------

<S>               <C>
3.1               Internet America, Inc.'s Articles of Incorporation (1)

3.2               Internet America, Inc.'s Article of Amendment to Articles of Incorporation (1)

3.3               Internet America, Inc.'s Bylaws (1)

3.4               Internet America Inc.'s Amendment to Bylaws (1)

3.5               Application for Certificate of Withdrawal of Internet America, Inc.(1)

3.6               Articles of Merger merging Internet America, Inc., an Arizona corporation, with and
                  into INTRNTUSA, INC., a Texas corporation (1)

4.1               Specimen Common Stock certificate (1)

4.2               Certificate of Designation of the Series A Preferred Stock of Internet America, Inc.(1)

4.3               Amended Certificate of Designation of the Series A Preferred Stock of Internet
                  America, Inc.(1)

4.4               Certificate of Designation of the Series B Preferred Stock of Internet America, Inc.(1)

5.1               Opinion of Jackson Walker L.L.P.*

23.1              Consent of Jackson Walker L.L.P. (included in its opinion filed as Exhibit 5.1)

23.2              Consent of Deloitte & Touche LLP*

24                Power of Attorney (included in Part II hereof)

99.1              Nonqualified Stock Option Agreement dated July 21, 1995 by and between Internet
                  America, Inc. and Scott W. Stevens.*

99.2              Nonqualified Stock Option Agreement dated December 5, 1995 by and between
                  Internet America, Inc. and Robert Green.*

99.3              Nonqualified Stock Option Agreement dated December 5, 1995 by and between
                  Internet America, Inc. and William S. Harris.*
</TABLE>



                                       -3-

<PAGE>   12



<TABLE>
<S>               <C>
99.4              Nonqualified Stock Option Agreement dated January 23, 1997 by and between
                  Internet America, Inc. and Steve Tefertiller.*

99.5              Nonqualified Stock Option Agreement dated December 1, 1995 by and between
                  Internet America, Inc. and Douglas L. Davis.*

99.6              Nonqualified Stock Option Agreement dated December 15, 1995 by and between
                  Internet America, Inc. and Douglas L. Davis.*

99.7              Nonqualified Stock Option Agreement dated April 5, 1996 by and between Internet
                  America, Inc. and William O. Hunt.*

99.8              Nonqualified Stock Option Agreement dated April 5, 1996 by and between Internet
                  America, Inc. and Jack T. Smith.*

99.9              Nonqualified Stock Option Agreement dated June 6, 1996 by and between Internet
                  America, Inc. and Douglas G. Sheldon.*

99.10             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and Douglas G. Sheldon.*

99.11             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and James T. Chaney.*

99.12             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and John J. Stewart.*

99.13             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and Frank J. Durda.*
</TABLE>
- -----------------------


*        Filed herewith.  Option granted prior to the 2.25-for-1.00 stock split
         of the Company's Common Stock effected on July 13, 1998.

(1)      Previously filed as an exhibit to the Company's Registration Statement
         on Form SB-2 (file No. 333-59527) originally filed on July 21, 1998, as
         amended, and incorporated herein by reference.




                                       -4-

<PAGE>   13



ITEM 9.  UNDERTAKINGS.

       (a)        The undersigned registrant hereby undertakes:

                  (1) To file, during any period in which offers or sales are
         being made, a post-effective amendment to this registration statement:

                                    (i)     To include any prospectus required 
                  by section 10(a)(3) of the Securities Act of 1933, as amended;

                                    (ii) To reflect in the prospectus any facts
                  or events arising after the effective date of the registration
                  statement (or the most recent post-effective amendment
                  thereof) which, individually or in the aggregate, represent a
                  fundamental change in the information set forth in the
                  registration statement. Notwithstanding the foregoing, any
                  increase or decrease in volume of securities offered (if the
                  total dollar value of securities offered would not exceed that
                  which was registered) and any deviation from the low or high
                  end of the estimated maximum offering range may be reflected
                  in the form of prospectus filed with the Commission pursuant
                  to Rule 424(b) if, in the aggregate, the changes in volume and
                  price represent no more than a 20% change in the maximum
                  aggregate offering price set forth in the "Calculation of
                  Registration Fee" table in the effective registration
                  statement;

                                    (iii) To include any material information
                  with respect to the plan of distribution not previously
                  disclosed in the registration statement or any material change
                  to such information in the registration statement;

     Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if
the information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the Company pursuant to
Section 13 or Section 15(d) of the Exchange Act of 1934, as amended, that are
incorporated by reference in the registration statement.

                  (2) That, for the purpose of determining any liability under
         the Securities Act of 1933, as amended, each such post-effective
         amendment shall be deemed to be a new registration statement relating
         to the securities offered therein, and the offering of such securities
         at that time shall be deemed to be the initial bona fide offering
         thereof.

                  (3) To remove from registration by means of a post-effective
         amendment any of the securities being registered which remain unsold at
         the termination of the offering.

       (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, as amended, each
filing of the registrant's annual report pursuant to Section 13(a) or Section
15(d) of the Exchange Act of 1934, as amended, that is incorporated by reference
in the registration statement shall be deemed to be a new registration


                                       -5-

<PAGE>   14



statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.

       (c) Insofar as indemnification for liabilities arising under the
Securities Act of 1933, as amended, may be permitted to directors, officers and
controlling persons of the registrant pursuant to the foregoing provisions, or
otherwise, the registrant has been advised that in the opinion of the Securities
and Exchange Commission such indemnification is against public policy as
expressed in the Securities Act and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Act and will be governed by the final adjudication of such issue.


                                       -6-

<PAGE>   15



                                   SIGNATURES


         Pursuant to the requirements of the Securities Act of 1933, as amended,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-8 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Dallas, State of Texas on the 9th day of 
February, 1999.

                          INTERNET AMERICA, INC.



                          By: /s/ JAMES T. CHANEY
                             -------------------------------------------------
                                  James T. Chaney, Vice President, Chief
                                  Financial Officer, Secretary and Treasurer
                                  (Principal Accounting and Financial Officer)




                                       -7-

<PAGE>   16




                                POWER OF ATTORNEY

          Each person whose signature appears below authorizes Michael T. Maples
and James T. Chaney, and each of them, each of whom may act without joinder of
the other, to execute in the name of each such person who is then an officer or
director of the Registrant, and to file any amendments to this Registration
Statement necessary or advisable to enable the Registrant to comply with the
Securities Act of 1933, as amended, and any rules, regulations and requirements
of the Commission, in respect thereof, in connection with the registration of
the securities which are the subject of this Registration Statement, which
amendments may make such changes in such Registration Statement as such attorney
may deem appropriate.

          Pursuant to the requirements of the Securities Act of 1933, as
amended, this Registration Statement has been signed by the following persons in
the capacities and on the dates indicated.

<TABLE>
<CAPTION>
Signature                     Title                                             Date                          
- ---------                     -----                                             ----                                          
                                                                                                              
<S>                           <C>                                              <C>                              

/s/ MICHAEL T. MAPLES
- ------------------------      Chief Executive Officer,                          February 9, 1999                             
Michael T. Maples             President and Director                                                           
                              (Principal Executive Officer)                                                    
                                                                                                               
/s/ JAMES T. CHANEY                                                                                                               
- ------------------------      Chief Financial Officer, Vice                     February 9, 1999            
James T. Chaney               President, Secretary and Treasurer                                               
                              (Principal Financial and Accounting Officer)                                     
                                                                                                               
                                                                                                               
                                                                                                               
/s/ DOUGLAS G. SHELDON                                                                                                              
- ------------------------      Vice President -- Marketing,                      February 9, 1999            
Douglas G. Sheldon            Director                                                                         
                                                                                                               
                                                                                                               
                                                                                                               
/s/ WILLIAM O. HUNT                                                                                                               
- ------------------------      Chairman of the Board                             February 9, 1999            
William O. Hunt                                                                                                
                                                                                                               
                                                                                                               
                                                                                                               
/s/ JACK T. SMITH                                                                                                               
- ------------------------      Director                                          February 9, 1999            
Jack T. Smith                                                                                                  
                                                                                                               
                                                                                                               
                                                                                                               
/s/ GARY L. CORONA                                                                                                               
- ------------------------      Director                                          February 9, 1999            
Gary L. Corona                                                                                                
</TABLE>

                              
                              


                                       -8-

<PAGE>   17



                                INDEX TO EXHIBITS


<TABLE>
<CAPTION>
 Exhibit
 Number           Description of Exhibit
- --------          ----------------------

<S>               <C>
3.1               Internet America, Inc.'s Articles of Incorporation (1)

3.2               Internet America, Inc.'s Article of Amendment to Articles of Incorporation (1)

3.3               Internet America, Inc.'s Bylaws (1)

3.4               Internet America Inc.'s Amendment to Bylaws (1)

3.5               Application for Certificate of Withdrawal of Internet America, Inc.(1)

3.6               Articles of Merger merging Internet America, Inc., an Arizona corporation, with and
                  into INTRNTUSA, INC., a Texas corporation (1)

4.1               Specimen Common Stock certificate (1)

4.2               Certificate of Designation of the Series A Preferred Stock of Internet America, Inc.(1)

4.3               Amended Certificate of Designation of the Series A Preferred Stock of Internet
                  America, Inc.(1)

4.4               Certificate of Designation of the Series B Preferred Stock of Internet America, Inc.(1)

5.1               Opinion of Jackson Walker L.L.P.*

23.1              Consent of Jackson Walker L.L.P. (included in its opinion filed as Exhibit 5.1)

23.2              Consent of Deloitte & Touche LLP*

24                Power of Attorney (included in Part II hereof)

99.1              Nonqualified Stock Option Agreement dated July 21, 1995 by and between Internet
                  America, Inc. and Scott W. Stevens.*

99.2              Nonqualified Stock Option Agreement dated December 5, 1995 by and between
                  Internet America, Inc. and Robert Green.*

99.3              Nonqualified Stock Option Agreement dated December 5, 1995 by and between
                  Internet America, Inc. and William S. Harris.*

99.4              Nonqualified Stock Option Agreement dated January 23, 1997 by and between
                  Internet America, Inc. and Steve Tefertiller.*
</TABLE>



                                       -9-

<PAGE>   18



<TABLE>
<S>               <C>
99.5              Nonqualified Stock Option Agreement dated December 1, 1995 by and between
                  Internet America, Inc. and Douglas L. Davis.*

99.6              Nonqualified Stock Option Agreement dated December 15, 1995 by and between
                  Internet America, Inc. and Douglas L. Davis.*

99.7              Nonqualified Stock Option Agreement dated April 5, 1996 by and between Internet
                  America, Inc. and William O. Hunt.*

99.8              Nonqualified Stock Option Agreement dated April 5, 1996 by and between Internet
                  America, Inc. and Jack T. Smith.*

99.9              Nonqualified Stock Option Agreement dated June 6, 1996 by and between Internet
                  America, Inc. and Douglas G. Sheldon.*

99.10             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and Douglas G. Sheldon.*

99.11             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and James T. Chaney.*

99.12             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and John J. Stewart.*

99.13             Nonqualified Stock Option Agreement dated March 24, 1998 by and between
                  Internet America, Inc. and Frank J. Durda.*
</TABLE>
- ----------------------

*         Filed herewith.  Option granted prior to the 2.25-for-1.00 stock split
          of the Company's Common Stock effected on July 13, 1998.

(1)       Previously filed as an exhibit to the Company's Registration Statement
          on Form SB-2 (file No. 333-59527) originally filed on July 21, 1998,
          as amended, and incorporated herein by reference.



                                      -10-




<PAGE>   1




                                                                     EXHIBIT 5.1




                                February 9, 1999

Internet America, Inc.
One Dallas Centre
350 N. St. Paul, Suite 3000
Dallas, Texas  75201

         Re:      Registration Statement on Form S-8 of Internet America, Inc.

Gentlemen:

         We are acting as counsel for Internet America, Inc., a Texas
corporation (the "Company"), in connection with the registration under the
Securities Act of 1933, as amended (the "Act"), and the offering and sale of up
to 495,000 shares of the Company's Common Stock, par value $0.01 per share (the
"Shares") by certain Selling Shareholders. The Selling Shareholders acquired the
Shares pursuant to the Nonqualified Stock Option Agreements (the "Agreements")
filed as exhibits to the Registration Statement on Form S-8 covering the
offering and sale of the Shares (the "Registration Statement") that is expected
to be filed with the Securities and Exchange Commission on or about the date
hereof.

         In reaching the conclusions expressed in this opinion, we have examined
and relied upon the originals or certified copies of all documents, certificates
and instruments as we have deemed necessary to the opinions expressed herein,
including the Articles of Incorporation, as amended, and the Bylaws of the
Company and copies of the Agreements. In making the foregoing examinations, we
have assumed the genuineness of all signatures on original documents, the
authenticity of all documents submitted to us as originals and the conformity to
original documents of all copies submitted to us.

         Based solely upon the foregoing, subject to the comments hereinafter
stated, and limited in all respects to the laws of the State of Texas and the
federal laws of the United States of America, it is our opinion that the Shares
have been duly authorized and, when issued and delivered, against receipt by the
Company of the agreed consideration therefore, will be validly issued, fully
paid and nonassessable.

         We hereby consent to the use of this opinion as an Exhibit to the
Registration Statement. In giving this consent, we do not admit that we come
within the category of persons whose consent is required under Section 7 of the
Act or the rules and regulations of the Commission promulgated thereunder.

                                Very truly yours,


                                /s/ Jackson Walker L.L.P.







<PAGE>   1




                                                                    EXHIBIT 23.2




                          INDEPENDENT AUDITORS' CONSENT


         We consent to the incorporation by reference in this Registration
         Statement of Internet America, Inc. ("the Company") on Form S-8 of our
         report dated August 12, 1998, appearing in the Company's Registration
         Statement on Form SB-2 (No. 333- 59527). We also consent to the
         reference to us under the heading "Experts" in the Prospectus, which is
         part of this Registration Statement.

                                                       /s/ Deloitte & Touche LLP





Dallas, Texas
February 8, 1999







<PAGE>   1
                                                                    EXHIBIT 99.1


                      NON-QUALIFIED STOCK OPTION AGREEMENT

        Agreement made effective as of the 21st day of July, 1995 by and
between INTERNET AMERICA, INC. (the "Company") and SCOTT W. STEVENS (the
"Optionee").

   1. Definitions. For purposes of this Agreement:

            a. "Board" means the Board of Directors of the Company.

            b. "Change in Capitalization" means any increase or reduction in the
        number of Shares, or any change (including, but not limited to, a change
        in value) in the Shares or exchange of Shares for a different number or
        kind of Shares or other securities of the Company, by reason of a
        reclassification, recapitalization, merger, consolidation,
        reorganization, stock dividend, stock split or reverse stock split,
        combination or exchange of shares or other similar events.

            c. "Code" means the Internal Revenue Code of 1986, as amended.

            d. "Company" means Internet America, Inc., a Texas corporation.

            e. "Exchange Act" means the Securities Exchange Act of 1934, as
        amended.

            f. "Fair Market Value" on any date means the closing price of Shares
        on such date on the principal national securities exchange on which
        Shares are listed or admitted to trading, the arithmetic mean of the per
        Share closing bid priced and per Share closing asked price on such date
        as quoted on the National Association of Securities Dealers Automated
        Quotation System or such then market in which such prices are regularly
        quoted, or, if there have been no published bid or asked quotations with
        respect to Shares on such date, the Fair Market Value shall be the value
        established by the Board in good faith and in accordance with Section
        422 of the Code.

            g. "Shares" means the common stock, par value $.01 per share, of the
        Company.

   2. Grant of Option.

        The Company hereby grants to the Optionee, for valuable consideration,
receipt of which is hereby acknowledged, a Non-Qualified Stock Option ("Option")
to purchase from the Company an aggregate of 20,000 shares at a purchase price
(the "Option Price") of $.20 per share.

   3. Exercise Period. The Option is non-forfeitable and shall hereafter be
exercisable in whole or in part. The option may be exercised only with respect
to full Shares and may not be exercised after the close of business on the day
(the "Termination Date") preceding the tenth anniversary of the date hereof. The
Option shall have no effect after the Termination Date.



<PAGE>   2



   4. Exercise of an Option. The exercise of an Option shall be made only by a
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
purchased and accompanied by payment therefor. The purchase price for any Shares
purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of Shares that may be purchased upon exercise shall be
rounded to the nearest number of whole Shares.

   5. Rights of Optionee. The Optionee shall not be deemed for any purpose to be
the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.


   6. Adjustment Upon Changes in Capitalization.

         a. Subject to Section 7, in the event of a Change in Capitalization,
      the number and class of Shares or other stock or securities which are
      subject to the Option, and the purchase price therefor, if applicable,
      shall be appropriately and equitably adjusted.

         b. If, by reason of a Change in Capitalization, the Optionee shall be
      entitled to exercise an Option with respect to new, additional or
      different shares of stock or securities, such new, additional or different
      shares shall thereupon be subject to all of the conditions which were
      applicable to the Shares subject to the Option, as the case may be, prior
      to such Change in Capitalization.

   7. Effect of Change in Control.

                  Notwithstanding anything contained in the Plan or this
Agreement to the contrary, in the event of a Change in Control, all Options
outstanding on the date of such Change in Control shall become immediately and
fully exercisable.




Non-Qualified Option Agreement                                           Page 2

<PAGE>   3

   8. Effect of Certain Transactions.

                In the event of (i) the liquidation or dissolution of the
Company or (ii) a merger or consolidation of the Company (a "Transaction"), the
Option issued hereunder shall continue in effect in accordance with its terms
and the Optionee shall be entitled to receive in respect of each Share subject
to any outstanding Option, upon exercise of any Option, the same number and kind
of stock, securities, cash, property, or other consideration that each holder of
a Share was entitled to receive in the Transaction in respect of a Share. In the
event that, after a Transaction, there occurs any Change in Capitalization with
respect to the shares of a surviving or resulting corporation, then adjustments
similar to, and subject to the same conditions as, those in Section 6 hereof
shall be made by the Board.

   9. Effect of Certain Transactions.

         a. Notwithstanding anything to the contrary or in the Agreement, the
      Optionee shall forfeit 100% of the Options granted pursuant to this
      Agreement, whether or not vested, if the Optionee breaches the provisions
      of subsections (b) or (d) of this Section 9.

         b. During the period that the Optionee is employed by the Company or
      any affiliate of the Company (the "Service Term") and for a period of one
      year thereafter, the Optionee shall not, in the continental United States,
      directly or indirectly, own, manage, operate, join, control, be employed
      by, or participate in the ownership, management, operation or control of
      or be connected in any manner, including but not limited to holding the
      positions of shareholder, director, officer, consultant, independent
      contractor, employee, partner, or investor, with any Competing Enterprise.
      For purposes of this Section, the term "Competing Enterprise" shall mean
      any person, corporation, partnership or other entity engaged in the
      operation of an internet service provider. The prohibition of this Section
      9 shall not be deemed to prevent Optionee from owning 2% or less of any
      class of equity securities registered under Section 12 of the Exchange
      Act. During the Service Term and for a period of one year thereafter, the
      Optionee shall not interfere with the Company's relationship with, or
      endeavor to entice away from the Company, any person who at any time
      during the Service Term was an employee or customer of the Company or
      otherwise had a material business relationship with the Company.

         c. The necessity for protection of the Company and its affiliates
      against the Optionee's competition, as well as the nature and scope of
      such protection, has been carefully considered by the parties hereto in
      light of the uniqueness of the Optionee's talent and his importance to the
      Company. Accordingly, the Optionee agrees that, in addition to any other
      relief to which the Company may be entitled, the Company shall be entitled
      to seek and obtain injunctive relief (without the requirement of any bond)
      from a court of competent jurisdiction for the purpose of restraining the
      Optionee from any actual or threatened breach of the covenant contained in
      this Section 9. If for any reason a final decision of any court determines
      that the restrictions under this Section 9 are not reasonable or that
      consideration therefor is inadequate, such restrictions shall be
      interpreted, modified or rewritten by such court to include as much of the
      duration, 






Non-Qualified Option Agreement                                           Page 3

<PAGE>   4


      scope and geographic area identified in this Section 9 as will render
      such restrictions valid and enforceable.

         d. The Optionee shall not intentionally disclose or reveal to an
      unauthorized person, during the Service Term or for a two year period
      thereafter, any information relating to the confidential affairs of the
      company or any of its affiliates, including but not limited to technical
      information, business and marketing plans, strategies, customer
      information, other information concerning the Company's products,
      promotions, development, financing, expansion plans, business policies and
      practices, and other forms of information considered by the Company to be
      confidential and in the nature of trade secrets. The Optionee shall hold
      as property of the Company and its affiliates all memoranda, books,
      papers, letters and other data, and all copies thereof or therefrom, which
      are in any way substantially related to the business of the company or its
      affiliates, whether made by him or otherwise coming into his possession
      and, on a prior written demand of the Company made within two years after
      the end of the Service Term, shall deliver the same to the company.

  10. General Rules

         a. The obligation of the Company to sell or deliver Shares with respect
      to the Options granted shall be subject to all applicable laws, rules and
      regulations, including all applicable federal and state securities laws,
      and the obtaining of all such approvals by governmental agencies as may be
      deemed necessary or appropriate by the Board.

         b. The Company shall have the right to deduct from any distribution of
      cash to Optionee, an amount equal to the federal, state and local income
      taxes and other amounts as may be required by law to be withheld (the
      "Withholding Taxes") with respect to any Option. If Optionee is entitled
      to receive Shares upon exercise of an Option, the Optionee shall pay the
      Withholding Taxes to the Company prior to the issuance, or release from
      escrow, of such Shares. In satisfaction of the Withholding Taxes to the
      Company, the Optionee may make a written election (the "Tax Election"),
      which may be accepted or rejected in the discretion of the Board, to have
      withheld a portion of the Shares issuable to him or her upon exercise of
      the Option having an aggregate Fair Market Value, on the date preceding
      the date of exercise, equal to the Withholding Taxes, provided that in
      respect of an Optionee who may be subject to liability under Section 16(b)
      of the Exchange Act either (i)(A) the Optionee makes the Tax Election at
      least six (6) months after the date the Option was granted, (B) the Option
      is exercised during the ten day period beginning on the third business day
      and ending on the twelfth business day following the release for
      publication of the Company's quarterly or annual statements of earnings (a
      "Window Period") and (C the Tax Election is made during the Window Period
      in which the Option is exercised prior to such Window Period and
      subsequent to the immediately preceding Window Period or (ii)(A) the Tax
      Election is made at least six (6) months prior to the date the Option is
      exercised prior to the expiration of six (6) months following an election
      to revoke the Tax Election. Notwithstanding the foregoing, the Board may,
      by the adoption or rules 




Non-Qualified Option Agreement                                           Page 4


<PAGE>   5


      or otherwise, (i) modify the provisions in the preceding sentence or
      impose such other restrictions or limitations on Tax Elections as may be
      necessary to ensure that the Tax Elections will be exempt transactions
      under Section 16(b) of the Exchange Act, an (ii) permit Tax Elections to
      be made at such other times and subject to such other conditions as the
      Board determines will constitute exempt transactions under Section 16b of
      the Exchange Act.

            If Optionee makes a disposition, within the meaning of Section
      424(c)of the Code and regulations promulgated thereunder, of any Share or
      Shares issued to such Optionee pursuant to the exercise of an Option
      within the two-year period commencing on the day after the date of the
      grant or within the one-year period commencing on the day after the date
      of transfer of such Share or Shares to the Optionee pursuant to such
      exercise, the Optionee shall, within ten (10) days of such disposition,
      notify the Company thereof, by delivery of written notice to the Company
      at its principal executive office, and immediately deliver to the Company
      the amount of Withholding Taxes.

         c. No Option granted hereunder shall be transferable by the Optionee to
      whom granted otherwise than by will or the laws of descent and
      distribution, and an Option may be exercised during the lifetime of such
      Optionee only by the Optionee or his or her guardian or legal
      representative. The terms of such an Option shall be final, binding and
      conclusive upon the beneficiaries, executors, administrators, heirs and
      successors of the Optionee.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                       INTERNET AMERICA, INC.


                                       /s/ ROBERT J. MAYNARD, JR.
                                       ----------------------------------------
                                       Robert J. Maynard, Jr.
                                       Chief Executive Officer


                                       OPTIONEE


                                       /s/ SCOTT W. STEVENS
                                       ----------------------------------------
                                       Scott W. Stevens



Non-Qualified Option Agreement                                           Page 5

<PAGE>   1
                                                                    EXHIBIT 99.2


                      NON-QUALIFIED STOCK OPTION AGREEMENT

         Agreement made effective as of the 5th day of December, 1995 by and
between INTERNET AMERICA, INC. (the "Company") and ROBERT GREEN (the
"Optionee").

     1. Definitions.  For purposes of this Agreement:

            a. "Board" means the Board of Directors of the Company.

            b. "Change in Capitalization" means any increase or reduction in the
      number of Shares, or any change (including, but not limited to, a change
      in value) in the Shares or exchange of Shares for a different number or
      kind of Shares or other securities of the Company, by reason of a
      reclassification, recapitalization, merger, consolidation, reorganization,
      stock dividend, stock split or reverse stock split, combination or
      exchange of shares or other similar events.

            c. "Code" means the Internal Revenue Code of 1986, as amended.

            d. "Company" means Internet America, Inc., a Texas corporation.

            e. "Exchange Act" means the Securities Exchange Act of 1934, as
      amended.

            f. "Fair Market Value" on any date means the closing price of Shares
      on such date on the principal national securities exchange on which Shares
      are listed or admitted to trading, the arithmetic mean of the per Share
      closing bid priced and per Share closing asked price on such date as
      quoted on the National Association of Securities Dealers Automated
      Quotation System or such then market in which such prices are regularly
      quoted, or, if there have been no published bid or asked quotations with
      respect to Shares on such date, the Fair Market Value shall be the value
      established by the Board in good faith and in accordance with Section 422
      of the Code.

            g. "Shares" means the common stock, par value $.01 per share, of the
      Company.

     2. Grant of Option. The Company hereby grants to the Optionee, for valuable
consideration, receipt of which is hereby acknowledged, a Non-Qualified Stock
Option ("Option") to purchase from the Company an aggregate of 5,000 Shares at a
purchase price (the "Option Price") of $3.75 per share.

     3. Exercise Period.  The Option shall become  non-forfeitable  according to
the following schedule and shall hereafter be exercisable in whole or in part:
<TABLE>
<S>                               <C> 
      First Installment:          With respect to 500 shares, on December 25, 1996

      Second Installment:         With respect to 1,500 shares, on December 25, 1997

      Third Installment:          With respect to 1,500 shares, on December 25, 1998

      Third Installment:          With respect to 1,500 shares, on December 25, 1999
</TABLE>

     The Option may be exercised only with respect to full Shares and may not be
exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.



<PAGE>   2



     4. Exercise of an Option. The exercise of an Option shall be made only by a
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
purchased and accompanied by payment therefor. The purchase price for any Shares
purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of Shares that may be purchased upon exercise shall be
rounded to the nearest number of whole Shares.

     5. Rights of Optionee. The Optionee shall not be deemed for any purpose to
be the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.


     6. Adjustment Upon Changes in Capitalization.

            a. Subject to Section 7, in the event of a Change in Capitalization,
        the number and class of Shares or other stock or securities which are
        subject to the Option, and the purchase price therefor, if applicable,
        shall be appropriately and equitably adjusted.

            b. If, by reason of a Change in Capitalization, the Optionee shall
        be entitled to exercise an Option with respect to new, additional or
        different shares of stock or securities, such new, additional or
        different shares shall thereupon be subject to all of the conditions
        which were applicable to the Shares subject to the Option, as the case
        may be, prior to such Change in Capitalization.

     7. Effect of Certain Transactions.

                In the event of (i) the liquidation or dissolution of the
Company or (ii) a merger or consolidation of the Company (a "Transaction"), the
Option issued hereunder shall continue in effect in accordance with its terms
and the Optionee shall be entitled to receive in respect of each Share subject
to any outstanding Option, upon exercise of any Option, the same number and kind
of stock, securities, cash, property, or other consideration that each holder of
a Share was entitled to receive in the Transaction in respect of a Share. In the
event that, after a Transaction, there occurs any Change in Capitalization with
respect to the shares of a surviving or resulting corporation, then adjustments
similar to, and subject to the same conditions as, those in Section 6 hereof
shall be made by the Board.

     8. Effect of Certain Transactions.

            a. Notwithstanding anything to the contrary or in the Agreement, the
        Optionee shall forfeit 100% of the Options granted pursuant to this
        Agreement, whether or not vested, if the Optionee breaches the
        provisions of subsections (b) or (d) of this Section 9.

            b. During the period that the Optionee is employed by the Company or
        any affiliate of the Company (the "Service Term") and for a period of
        one year thereafter, the Optionee shall not, in the continental United
        States, directly or indirectly, own, manage, operate, join, control, be
        employed by, or participate in the ownership, management, operation or
        control of or be connected in any manner, including but not limited to
        holding the positions of shareholder, director, officer, consultant,
        independent contractor, employee, partner, or investor, with any
        Competing Enterprise. For purposes of this Section, 






Non-Qualified Option Agreement                                            Page 2


<PAGE>   3


         the term "Competing Enterprise" shall mean any person, corporation,
         partnership or other entity engaged in the operation of an internet
         service provider. The prohibition of this Section 9 shall not be deemed
         to prevent Optionee from owning 2% or less of any class of equity
         securities registered under Section 12 of the Exchange Act. During the
         Service Term and for a period of one year thereafter, the Optionee
         shall not interfere with the Company's relationship with, or endeavor
         to entice away from the Company, any person who at any time during the
         Service Term was an employee or customer of the Company or otherwise
         had a material business relationship with the Company.

            c. The necessity for protection of the Company and its affiliates
        against the Optionee's competition, as well as the nature and scope of
        such protection, has been carefully considered by the parties hereto in
        light of the uniqueness of the Optionee's talent and his importance to
        the Company. Accordingly, the Optionee agrees that, in addition to any
        other relief to which the Company may be entitled, the Company shall be
        entitled to seek and obtain injunctive relief (without the requirement
        of any bond) from a court of competent jurisdiction for the purpose of
        restraining the Optionee from any actual or threatened breach of the
        covenant contained in this Section 9. If for any reason a final decision
        of any court determines that the restrictions under this Section 9 are
        not reasonable or that consideration therefor is inadequate, such
        restrictions shall be interpreted, modified or rewritten by such court
        to include as much of the duration, scope and geographic area identified
        in this Section 9 as will render such restrictions valid and
        enforceable.

            d. The Optionee shall not intentionally disclose or reveal to an
        unauthorized person, during the Service Term or for a two year period
        thereafter, any information relating to the confidential affairs of the
        company or any of its affiliates, including but not limited to technical
        information, business and marketing plans, strategies, customer
        information, other information concerning the Company's products,
        promotions, development, financing, expansion plans, business policies
        and practices, and other forms of information considered by the Company
        to be confidential and in the nature of trade secrets. The Optionee
        shall hold as property of the Company and its affiliates all memoranda,
        books, papers, letters and other data, and all copies thereof or
        therefrom, which are in any way substantially related to the business of
        the company or its affiliates, whether made by him or otherwise coming
        into his possession and, on a prior written demand of the Company made
        within two years after the end of the Service Term, shall deliver the
        same to the company.

     9. General Rules

            a. The obligation of the Company to sell or deliver Shares with
        respect to the Options granted shall be subject to all applicable laws,
        rules and regulations, including all applicable federal and state
        securities laws, and the obtaining of all such approvals by governmental
        agencies as may be deemed necessary or appropriate by the Board.

            b. The Company shall have the right to deduct from any distribution
        of cash to Optionee, an amount equal to the federal, state and local
        income taxes and other amounts as may be required by law to be withheld
        (the "Withholding Taxes") with respect to any Option. If Optionee is
        entitled to receive Shares upon exercise of an Option, the Optionee
        shall pay the Withholding Taxes to the Company prior to the issuance, or
        release from escrow, of such Shares. In satisfaction of the Withholding
        Taxes to the Company, the Optionee may make a written election (the "Tax
        Election"), which may be accepted or rejected in the discretion of the
        Board, to have withheld a portion of the Shares issuable to him or her
        upon exercise of the Option having an aggregate Fair Market Value, on
        the date preceding the date of exercise, equal to the Withholding Taxes,
        provided that in respect of an Optionee who may be subject to liability
        under Section 16(b) of the Exchange Act either (i)(A) the Optionee makes
        the Tax Election at least six (6) months after the date the Option was
        granted, (B) the Option is exercised during the ten day period beginning
        on the third business day and ending on the twelfth business day
        following the release for publication of the Company's quarterly or
        annual statements of earnings (a "Window Period") and (C the Tax
        Election is made during the Window Period in which the Option is
        exercised prior to such Window Period and subsequent to the immediately
        preceding Window Period or (ii)(A) the Tax Election 




Non-Qualified Option Agreement                                            Page 3


<PAGE>   4


         is made at least six (6) months prior to the date the Option is
         exercised prior to the expiration of six (6) months following an
         election to revoke the Tax Election. Notwithstanding the foregoing, the
         Board may, by the adoption or rules or otherwise, (i) modify the
         provisions in the preceding sentence or impose such other restrictions
         or limitations on Tax Elections as may be necessary to ensure that the
         Tax Elections will be exempt transactions under Section 16(b) of the
         Exchange Act, an (ii) permit Tax Elections to be made at such other
         times and subject to such other conditions as the Board determines will
         constitute exempt transactions under Section 16b of the Exchange Act.

            c. If Optionee makes a disposition, within the meaning of Section
        424(c)of the Code and regulations promulgated thereunder, of any Share
        or Shares issued to such Optionee pursuant to the exercise of an Option
        within the two-year period commencing on the day after the date of the
        grant or within the one-year period commencing on the day after the date
        of transfer of such Share or Shares to the Optionee pursuant to such
        exercise, the Optionee shall, within ten (10) days of such disposition,
        notify the Company thereof, by delivery of written notice to the Company
        at its principal executive office, and immediately deliver to the
        Company the amount of Withholding Taxes.

            d. No Option granted hereunder shall be transferable by the Optionee
        to whom granted otherwise than by will or the laws of descent and
        distribution, and an Option may be exercised during the lifetime of such
        Optionee only by the Optionee or his or her guardian or legal
        representative. The terms of such an Option shall be final, binding and
        conclusive upon the beneficiaries, executors, administrators, heirs and
        successors of the Optionee.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                       INTERNET AMERICA, INC.


                                       /s/ ROBERT J. MAYNARD, JR.
                                       ---------------------------------------
                                       Robert J. Maynard, Jr.
                                       Chief Executive Officer


                                       OPTIONEE


                                       /s/ ROBERT GREEN
                                       ---------------------------------------
                                       Robert Green


Non-Qualified Option Agreement                                            Page 4

<PAGE>   1
                                                                    EXHIBIT 99.3


                      NON-QUALIFIED STOCK OPTION AGREEMENT

      Agreement made effective as of the 5th day of December, 1995 by and
between INTERNET AMERICA, INC. (the "Company") and WILLIAM S. HARRIS (the
"Optionee").

   1. Definitions. For purposes of this Agreement:

            a.    "Board" means the Board of Directors of the Company.

            b.    "Change in Capitalization" means any increase or reduction in
      the number of Shares, or any change (including, but not limited to, a
      change in value) in the Shares or exchange of Shares for a different
      number or kind of Shares or other securities of the Company, by reason of
      a reclassification, recapitalization, merger, consolidation,
      reorganization, stock dividend, stock split or reverse stock split,
      combination or exchange of shares or other similar events.

            c.    "Code" means the Internal Revenue Code of 1986, as amended.

            d.    "Company" means Internet America, Inc., a Texas corporation.

            e.    "Exchange Act" means the Securities Exchange Act of 1934, as
      amended.

            f.    "Fair Market Value" on any date means the closing price of
      Shares on such date on the principal national securities exchange on which
      Shares are listed or admitted to trading, the arithmetic mean of the per
      Share closing bid priced and per Share closing asked price on such date as
      quoted on the National Association of Securities Dealers Automated
      Quotation System or such then market in which such prices are regularly
      quoted, or, if there have been no published bid or asked quotations with
      respect to Shares on such date, the Fair Market Value shall be the value
      established by the Board in good faith and in accordance with Section 422
      of the Code.

            g.    "Shares" means the common stock, par value $.01 per share, of
      the Company.

   2. Grant of Option. The Company hereby grants to the Optionee, for valuable 
consideration, receipt of which is hereby acknowledged, a Non-Qualified Stock
Option ("Option") to purchase from the Company an aggregate of 5,000 Shares at a
purchase price (the "Option Price") of $3.75 per share.

   3. Exercise Period. The Option shall become non-forfeitable according to
the following schedule and shall hereafter be exercisable in whole or in part:

          First Installment:  With respect to 500 shares, on December 25, 1996

          Second Installment: With respect to 1,500 shares, on December 25, 1997

          Third Installment:  With respect to 1,500 shares, on December 25, 1998

          Third Installment:  With respect to 1,500 shares, on December 25, 1999

   The Option may be exercised only with respect to full Shares and may not be
exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

<PAGE>   2

   4. Exercise of an Option. The exercise of an Option shall be made only by a
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
purchased and accompanied by payment therefor. The purchase price for any Shares
purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of Shares that may be purchased upon exercise shall be
rounded to the nearest number of whole Shares.

   5. Rights of Optionee. The Optionee shall not be deemed for any purpose to be
the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.


   6. Adjustment Upon Changes in Capitalization.

            a.    Subject to Section 7, in the event of a Change in
      Capitalization, the number and class of Shares or other stock or
      securities which are subject to the Option, and the purchase price
      therefor, if applicable, shall be appropriately and equitably adjusted.

            b.    If, by reason of a Change in Capitalization, the Optionee
      shall be entitled to exercise an Option with respect to new, additional or
      different shares of stock or securities, such new, additional or different
      shares shall thereupon be subject to all of the conditions which were
      applicable to the Shares subject to the Option, as the case may be, prior
      to such Change in Capitalization.

   7. Effect of Certain Transactions.

            In the event of (i) the liquidation or dissolution of the Company or
(ii) a merger or consolidation of the Company (a "Transaction"), the Option
issued hereunder shall continue in effect in accordance with its terms and the
Optionee shall be entitled to receive in respect of each Share subject to any
outstanding Option, upon exercise of any Option, the same number and kind of
stock, securities, cash, property, or other consideration that each holder of a
Share was entitled to receive in the Transaction in respect of a Share. In the
event that, after a Transaction, there occurs any Change in Capitalization with
respect to the shares of a surviving or resulting corporation, then adjustments
similar to, and subject to the same conditions as, those in Section 6 hereof
shall be made by the Board.

   8. Effect of Certain Transactions.

            a.    Notwithstanding anything to the contrary or in the Agreement,
      the Optionee shall forfeit 100% of the Options granted pursuant to this
      Agreement, whether or not vested, if the Optionee breaches the provisions
      of subsections (b) or (d) of this Section 9.

            b.    During the period that the Optionee is employed by the Company
      or any affiliate of the Company (the "Service Term") and for a period of
      one year thereafter, the Optionee shall not, in the continental United
      States, directly or indirectly, own, manage, operate, join, control, be
      employed by, or participate in the ownership, management, operation or
      control of or be connected in any manner, 

Non-Qualified Option Agreement                                            Page 2
<PAGE>   3

      including but not limited to holding the positions of shareholder,
      director, officer, consultant, independent contractor, employee, partner,
      or investor, with any Competing Enterprise. For purposes of this Section,
      the term "Competing Enterprise" shall mean any person, corporation,
      partnership or other entity engaged in the operation of an internet
      service provider. The prohibition of this Section 9 shall not be deemed to
      prevent Optionee from owning 2% or less of any class of equity securities
      registered under Section 12 of the Exchange Act. During the Service Term
      and for a period of one year thereafter, the Optionee shall not interfere
      with the Company's relationship with, or endeavor to entice away from the
      Company, any person who at any time during the Service Term was an
      employee or customer of the Company or otherwise had a material business
      relationship with the Company.

            c.    The necessity for protection of the Company and its affiliates
      against the Optionee's competition, as well as the nature and scope of
      such protection, has been carefully considered by the parties hereto in
      light of the uniqueness of the Optionee's talent and his importance to the
      Company. Accordingly, the Optionee agrees that, in addition to any other
      relief to which the Company may be entitled, the Company shall be entitled
      to seek and obtain injunctive relief (without the requirement of any bond)
      from a court of competent jurisdiction for the purpose of restraining the
      Optionee from any actual or threatened breach of the covenant contained in
      this Section 9. If for any reason a final decision of any court determines
      that the restrictions under this Section 9 are not reasonable or that
      consideration therefor is inadequate, such restrictions shall be
      interpreted, modified or rewritten by such court to include as much of the
      duration, scope and geographic area identified in this Section 9 as will
      render such restrictions valid and enforceable.

            d.    The Optionee shall not intentionally disclose or reveal to an
      unauthorized person, during the Service Term or for a two year period
      thereafter, any information relating to the confidential affairs of the
      company or any of its affiliates, including but not limited to technical
      information, business and marketing plans, strategies, customer
      information, other information concerning the Company's products,
      promotions, development, financing, expansion plans, business policies and
      practices, and other forms of information considered by the Company to be
      confidential and in the nature of trade secrets. The Optionee shall hold
      as property of the Company and its affiliates all memoranda, books,
      papers, letters and other data, and all copies thereof or therefrom, which
      are in any way substantially related to the business of the company or its
      affiliates, whether made by him or otherwise coming into his possession
      and, on a prior written demand of the Company made within two years after
      the end of the Service Term, shall deliver the same to the company.

   9. General Rules

            a.    The obligation of the Company to sell or deliver Shares with
      respect to the Options granted shall be subject to all applicable laws,
      rules and regulations, including all applicable federal and state
      securities laws, and the obtaining of all such approvals by governmental
      agencies as may be deemed necessary or appropriate by the Board.

            b.    The Company shall have the right to deduct from any
      distribution of cash to Optionee, an amount equal to the federal, state
      and local income taxes and other amounts as may be required by law to be
      withheld (the "Withholding Taxes") with respect to any Option. If Optionee
      is entitled to receive Shares upon exercise of an Option, the Optionee
      shall pay the Withholding Taxes to the Company prior to the issuance, or
      release from escrow, of such Shares. In satisfaction of the Withholding
      Taxes to the Company, the Optionee may make a written election (the "Tax
      Election"), which may be accepted or rejected in the discretion of the
      Board, to have withheld a portion of the Shares issuable to him or her
      upon exercise of the Option having an aggregate Fair Market Value, on the
      date preceding the date of exercise, equal to the Withholding Taxes,
      provided that in respect of an Optionee who may be subject to liability
      under Section 16(b) of the Exchange Act either (i)(A) the Optionee makes
      the Tax Election at least six (6) months after the date the Option was
      granted, (B) the Option is exercised during the ten day period beginning
      on the third business day and ending on the twelfth business day following
      the release 


Non-Qualified Option Agreement                                            Page 3
<PAGE>   4

      for publication of the Company's quarterly or annual statements of
      earnings (a "Window Period") and (C the Tax Election is made during the
      Window Period in which the Option is exercised prior to such Window Period
      and subsequent to the immediately preceding Window Period or (ii)(A) the
      Tax Election is made at least six (6) months prior to the date the Option
      is exercised prior to the expiration of six (6) months following an
      election to revoke the Tax Election. Notwithstanding the foregoing, the
      Board may, by the adoption or rules or otherwise, (i) modify the
      provisions in the preceding sentence or impose such other restrictions or
      limitations on Tax Elections as may be necessary to ensure that the Tax
      Elections will be exempt transactions under Section 16(b) of the Exchange
      Act, an (ii) permit Tax Elections to be made at such other times and
      subject to such other conditions as the Board determines will constitute
      exempt transactions under Section 16b of the Exchange Act.

            c.    If Optionee makes a disposition, within the meaning of Section
      424(c)of the Code and regulations promulgated thereunder, of any Share or
      Shares issued to such Optionee pursuant to the exercise of an Option
      within the two-year period commencing on the day after the date of the
      grant or within the one-year period commencing on the day after the date
      of transfer of such Share or Shares to the Optionee pursuant to such
      exercise, the Optionee shall, within ten (10) days of such disposition,
      notify the Company thereof, by delivery of written notice to the Company
      at its principal executive office, and immediately deliver to the Company
      the amount of Withholding Taxes.

            d.    No Option granted hereunder shall be transferable by the
      Optionee to whom granted otherwise than by will or the laws of descent and
      distribution, and an Option may be exercised during the lifetime of such
      Optionee only by the Optionee or his or her guardian or legal
      representative. The terms of such an Option shall be final, binding and
      conclusive upon the beneficiaries, executors, administrators, heirs and
      successors of the Optionee.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                       INTERNET AMERICA, INC.


                                       /s/ ROBERT J. MAYNARD, JR.
                                       -----------------------------------------
                                       Robert J. Maynard, Jr.
                                       Chief Executive Officer


                                       OPTIONEE

                                       /s/ WILLIAM W. HARRIS      
                                       -----------------------------------------
                                       William S. Harris
                                             
Non-Qualified Option Agreement                                            Page 4

<PAGE>   1
                                                                    EXHIBIT 99.4


                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 23rd day of January, 1997 by and between
INTERNET AMERICA, INC. (the "Company") and STEVE TEFERTILLER (the "Optionee").

     1.   Definitions.  For purposes of this Agreement:

               a.   "Board" means the Board of Directors of the Company.
     
               b.   "Change in Capitalization" means any increase or reduction 
          in the number of Shares, or any change (including, but not limited to,
          a change in value) in the Shares or exchange of Shares for a different
          number or kind of Shares or other securities of the Company, by reason
          of a reclassification, recapitalization, merger, consolidation,
          reorganization, stock dividend, stock split or reverse stock split,
          combination or exchange of shares or other similar events.

               c.   "Change in Control" shall be deemed to have occurred when 
          the first of the following events occurs:

                    (i)       when the Company acquires actual knowledge that
                              any person or group (as such terms are used in
                              Sections 13(d) and 14(d) (2) of the Exchange Act),
                              other than an employee benefit plan established or
                              maintained by the Company or any of its
                              subsidiaries or the current largest stockholder,
                              is or becomes the beneficial owner (as defined
                              under rule 13d-3 of the Exchange Act) directly or
                              indirectly, or securities of the Company
                              representing 30 percent or more of the combined
                              voting power of the Company's directors;

                    (ii)      upon the approval by the Company's stockholders of
                              (A) a merger or consolidation of the Company with
                              or into another Corporation (other than a merger
                              or consolidation in which the Company is the
                              surviving corporation and which does not result in
                              any capital reorganization or reclassification or
                              other change in the Company's the outstanding
                              shares of common stock), (B) a sale of disposition
                              of all or substantially all of the Company's
                              assets of (C) a plan of liquidation of dissolution
                              of the Company; or

                    (iii)     if, at any time, two-thirds of the members of the
                              Board are not "Continuing Directors". For this
                              purpose " Continuing Directors" shall mean the
                              members of the Board of Directors as of September
                              30, 1995, and any individual who becomes a member
                              of the Board thereafter if his or her election or
                              nomination for election as a director was approved
                              by a vote of at least two-third of the Continuing
                              Directors then in office.

               d.   "Code" means the Internal Revenue Code of 1986, as amended.
<PAGE>   2

               e.   "Company" means Internet America, Inc., a Texas corporation.

               f.   "Exchange Act" means the Securities Exchange Act of 1934, as
          amended.

               g.   "Fair Market Value" on any date means the closing price of
          Shares on such date on the principal national securities exchange on
          which Shares are listed or admitted to trading, the arithmetic mean of
          the per Share closing bid priced and per Share closing asked price on
          such date as quoted on the National Association of Securities Dealers
          Automated Quotation System or such then market in which such prices
          are regularly quoted, or, if there have been no published bid or asked
          quotations with respect to Shares on such date, the Fair Market Value
          shall be the value established by the Board in good faith and in
          accordance with Section 422 of the Code.

               h.   "Shares" means the common stock, par value $.01 per share, 
          of the Company.

     2.   Grant of Option. The Company hereby grants to the Optionee, for
valuable consideration, receipt of which is hereby acknowledged, a Non-Qualified
Stock Option ("Option") to purchase from the Company an aggregate of 5,000
Shares at a purchase price (the "Option Price") of $3.75 per share.

     3.   Exercise Period. The Option shall become non-forfeitable according to
the following schedule and shall hereafter be exercisable in whole or in part:

               (i)        First Installment:         500 on June 10, 1997;

               (ii)       Second Installment:        1,500 on June 10, 1998;

               (iii)      Third Installment:         1,500 on June 10, 1999; and

               (iv)       Fourth Installment:        1,500 on June 10, 2000.

          The Option may be exercised only with respect to full Shares and may
not be exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

     4.   Exercise of an Option. The exercise of an Option shall be made only by
a written notice delivered in person or by mail to the Secretary of the Company
at the Company's principal executive office, specifying the number of Shares to
be purchased and accompanied by payment therefor. The purchase price for any
Shares purchased pursuant to the exercise of an Option shall be paid in full
upon such exercise by delivery of cash or personal check in amount of purchase
price. The written notice may provide instructions from the Optionee to the
Company that upon receipt of the purchase price in cash from the Optionee's
broker or dealer, designated as such on the written notice, in payment for any
Shares purchased pursuant to the exercise of an Option, the Company shall issue
such Shares directly to the broker or dealer. If requested by the Board, the



Non-Qualified Option Agreement                                            Page 2
<PAGE>   3

Optionee shall deliver this Agreement to the Secretary of the Company who shall
endorse thereon a notation of such exercise and return such Agreement to the
Optionee. No fractional Shares (or cash in lieu thereof) shall be issued upon
exercise of an Option and the number of Shares that may be purchased upon
exercise shall be rounded to the nearest number of whole Shares.

     5.   Rights of Optionee. The Optionee shall not be deemed for any purpose
to be the owner of any Shares subject to any Option unless and until (i) the
Option shall have been exercised pursuant to the terms thereof, (ii) the Company
shall have issued and delivered the Shares to the Optionee and (iii) the
Optionee's name shall have been entered as a stockholder of record on the books
of the Company. Thereupon, the Optionee shall have full voting, dividend and
other ownership rights with respect to such Shares.

     6.   Adjustment Upon Changes in Capitalization.

               a.   Subject to Section 7, in the event of a Change in 
          Capitalization, the number and class of Shares or other stock or
          securities which are subject to the Option, and the purchase price
          therefor, if applicable, shall be appropriately and equitably
          adjusted.

               b.   If, by reason of a Change in Capitalization, the Optionee
          shall be entitled to exercise an Option with respect to new,
          additional or different shares of stock or securities, such new,
          additional or different shares shall thereupon be subject to all of
          the conditions which were applicable to the Shares subject to the
          Option, as the case may be, prior to such Change in Capitalization.

     7.   Effect of Certain Transactions. In the event of (i) the liquidation or
dissolution of the Company or (ii) a merger or consolidation of the Company (a
"Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

     8.   Effect of Change in Control. 

               a.   Notwithstanding anything contained in the Plan or an 
          Agreement to the contrary, in the event of a Change in Control, all
          Options outstanding on the date of such Change in Control shall become
          immediately and fully exercisable.

     9.   Effect of Certain Transactions.

               a.   Notwithstanding anything to the contrary or in the 
          Agreement, the Optionee shall forfeit 100% of the Options granted
          pursuant to this Agreement, whether or not vested, if the Optionee
          breaches the provisions of subsections (b) or (d) of this Section 9.




Non-Qualified Option Agreement                                            Page 3

<PAGE>   4

               b.   During the period that the Optionee is employed by the 
          Company or any affiliate of the Company (the "Service Term") and for a
          period of one year thereafter, the Optionee shall not, in the
          continental United States, directly or indirectly, own, manage,
          operate, join, control, be employed by, or participate in the
          ownership, management, operation or control of or be connected in any
          manner, including but not limited to holding the positions of
          shareholder, director, officer, consultant, independent contractor,
          employee, partner, or investor, with any Competing Enterprise. For
          purposes of this Section, the term "Competing Enterprise" shall mean
          any person, corporation, partnership or other entity engaged in the
          operation of an internet service provider. The prohibition of this
          Section 9 shall not be deemed to prevent Optionee from owning 2% or
          less of any class of equity securities registered under Section 12 of
          the Exchange Act. During the Service Term and for a period of one year
          thereafter, the Optionee shall not interfere with the Company's
          relationship with, or endeavor to entice away from the Company, any
          person who at any time during the Service Term was an employee or
          customer of the Company or otherwise had a material business
          relationship with the Company.

               c.   The necessity for protection of the Company and its 
          affiliates against the Optionee's competition, as well as the nature
          and scope of such protection, has been carefully considered by the
          parties hereto in light of the uniqueness of the Optionee's talent and
          his importance to the Company. Accordingly, the Optionee agrees that,
          in addition to any other relief to which the Company may be entitled,
          the Company shall be entitled to seek and obtain injunctive relief
          (without the requirement of any bond) from a court of competent
          jurisdiction for the purpose of restraining the Optionee from any
          actual or threatened breach of the covenant contained in this Section
          9. If for any reason a final decision of any court determines that the
          restrictions under this Section 9 are not reasonable or that
          consideration therefor is inadequate, such restrictions shall be
          interpreted, modified or rewritten by such court to include as much of
          the duration, scope and geographic area identified in this Section 9
          as will render such restrictions valid and enforceable.

               d.   The Optionee shall not intentionally  disclose or reveal to
          an unauthorized person, during the Service Term or for a two year
          period thereafter, any information relating to the confidential
          affairs of the company or any of its affiliates, including but not
          limited to technical information, business and marketing plans,
          strategies, customer information, other information concerning the
          Company's products, promotions, development, financing, expansion
          plans, business policies and practices, and other forms of information
          considered by the Company to be confidential and in the nature of
          trade secrets. The Optionee shall hold as property of the Company and
          its affiliates all memoranda, books, papers, letters and other data,
          and all copies thereof or therefrom, which are in any way
          substantially related to the business of the company or its
          affiliates, whether made by him or otherwise coming into his
          possession and, on a prior written demand of the Company made within
          two years after the end of the Service Term, shall deliver the same to
          the company.


Non-Qualified Option Agreement                                            Page 4
<PAGE>   5

     10.  General Rules

               a.   The obligation of the Company to sell or deliver Shares with
          respect to the Options granted shall be subject to all applicable
          laws, rules and regulations, including all applicable federal and
          state securities laws, and the obtaining of all such approvals by
          governmental agencies as may be deemed necessary or appropriate by the
          Board.

               b.   The Company shall have the right to deduct from any 
          distribution of cash to Optionee, an amount equal to the federal,
          state and local income taxes and other amounts as may be required by
          law to be withheld (the "Withholding Taxes") with respect to any
          Option. If Optionee is entitled to receive Shares upon exercise of an
          Option, the Optionee shall pay the Withholding Taxes to the Company
          prior to the issuance, or release from escrow, of such Shares. In
          satisfaction of the Withholding Taxes to the Company, the Optionee may
          make a written election (the "Tax Election"), which may be accepted or
          rejected in the discretion of the Board, to have withheld a portion of
          the Shares issuable to him or her upon exercise of the Option having
          an aggregate Fair Market Value, on the date preceding the date of
          exercise, equal to the Withholding Taxes, provided that in respect of
          an Optionee who may be subject to liability under Section 16(b) of the
          Exchange Act either (i)(A) the Optionee makes the Tax Election at
          least six (6) months after the date the Option was granted, (B) the
          Option is exercised during the ten day period beginning on the third
          business day and ending on the twelfth business day following the
          release for publication of the Company's quarterly or annual
          statements of earnings (a "Window Period") and (C the Tax Election is
          made during the Window Period in which the Option is exercised prior
          to such Window Period and subsequent to the immediately preceding
          Window Period or (ii)(A) the Tax Election is made at least six (6)
          months prior to the date the Option is exercised prior to the
          expiration of six (6) months following an election to revoke the Tax
          Election. Notwithstanding the foregoing, the Board may, by the
          adoption or rules or otherwise, (i) modify the provisions in the
          preceding sentence or impose such other restrictions or limitations on
          Tax Elections as may be necessary to ensure that the Tax Elections
          will be exempt transactions under Section 16(b) of the Exchange Act,
          an (ii) permit Tax Elections to be made at such other times and
          subject to such other conditions as the Board determines will
          constitute exempt transactions under Section 16b of the Exchange Act.

               c.   If Optionee makes a disposition, within the meaning of 
          Section 424(c)of the Code and regulations promulgated thereunder, of
          any Share or Shares issued to such Optionee pursuant to the exercise
          of an Option within the two-year period commencing on the day after
          the date of the grant or within the one-year period commencing on the
          day after the date of transfer of such Share or Shares to the Optionee
          pursuant to such exercise, the Optionee shall, within ten (10) days of
          such disposition, notify the Company thereof, by delivery of written
          notice to the Company at its principal executive office, and
          immediately deliver to the Company the amount of Withholding Taxes.



Non-Qualified Option Agreement                                            Page 5
<PAGE>   6

               d.   No Option granted hereunder shall be transferable by the 
          Optionee to whom granted otherwise than by will or the laws of descent
          and distribution, and an Option may be exercised during the lifetime
          of such Optionee only by the Optionee or his or her guardian or legal
          representative. The terms of such an Option shall be final, binding
          and conclusive upon the beneficiaries, executors, administrators,
          heirs and successors of the Optionee.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                        INTERNET AMERICA, INC.


                                        /s/ ROBERT J. MAYNARD, JR.     
                                        --------------------------
                                        Robert J. Maynard, Jr.
                                        Chief Executive Officer


                                        OPTIONEE


                                        /s/ STEVEN R. TEFERTILLER     
                                        --------------------------
                                        Steven R. Tefertiller









Non-Qualified Option Agreement                                            Page 6

<PAGE>   1
                                                                    EXHIBIT 99.5


                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 1st day of December, 1995 by and between
INTERNET AMERICA, INC. (the "Company") and DOUG DAVIS (the "Optionee").

   1. Definitions. For purposes of this Agreement:

            a.    "Board" means the Board of Directors of the Company.

            b.    "Change in Capitalization" means any increase or reduction in
      the number of Shares, or any change (including, but not limited to, a
      change in value) in the Shares or exchange of Shares for a different
      number or kind of Shares or other securities of the Company, by reason of
      a reclassification, recapitalization, merger, consolidation,
      reorganization, stock dividend, stock split or reverse stock split,
      combination or exchange of shares or other similar events.

            c.    "Change in Control" shall be deemed to have occurred when the
      first of the following events occurs:

                  (i)   when the Company acquires actual knowledge that any
                        person or group (as such terms are used in Sections
                        13(d) and 14(d) (2) of the Exchange Act), other than an
                        employee benefit plan established or maintained by the
                        Company or any of its subsidiaries or the current
                        largest stockholder, is or becomes the beneficial owner
                        (as defined under rule 13d-3 of the Exchange Act)
                        directly or indirectly, or securities of the Company
                        representing 30 percent or more of the combined voting
                        power of the Company's directors;

                  (ii)  upon the approval by the Company's stockholders of (A) a
                        merger or consolidation of the Company with or into
                        another Corporation (other than a merger or
                        consolidation in which the Company is the surviving
                        corporation and which does not result in any capital
                        reorganization or reclassification or other change in
                        the Company's the outstanding shares of common stock),
                        (B) a sale of disposition of all or substantially all of
                        the Company's assets of (C) a plan of liquidation of
                        dissolution of the Company; or

                  (iii) if, at any time, two-thirds of the members of the Board
                        are not "Continuing Directors". For this purpose "
                        Continuing Directors" shall mean the members of the
                        Board of Directors as of September 30, 1995, and any
                        individual who becomes a member of the Board thereafter
                        if his or her election or nomination for election as a
                        director was approved by a vote of at least two-third of
                        the Continuing Directors then in office.

            d.    "Code" means the Internal Revenue Code of 1986, as amended.

<PAGE>   2

            e.    "Company" means Internet America, Inc., a Texas corporation.

            f.    "Exchange Act" means the Securities Exchange Act of 1934, as
      amended.

            g.    "Fair Market Value" on any date means the closing price of 
      Shares on such date on the principal national securities exchange on which
      Shares are listed or admitted to trading, the arithmetic mean of the per
      Share closing bid priced and per Share closing asked price on such date as
      quoted on the National Association of Securities Dealers Automated
      Quotation System or such then market in which such prices are regularly
      quoted, or, if there have been no published bid or asked quotations with
      respect to Shares on such date, the Fair Market Value shall be the value
      established by the Board in good faith and in accordance with Section 422
      of the Code.

            h.    "Shares" means the common stock, par value $.01 per share, of
      the Company.

   2. Grant of Option. The Company hereby grants to the Optionee, for valuable
consideration, receipt of which is hereby acknowledged, a Non-Qualified Stock
Option ("Option") to purchase from the Company an aggregate of 5,000 Shares at a
purchase price (the "Option Price") of $3.75 per share.

   3. Exercise Period. The Option shall become non-forfeitable according to the
following schedule and shall hereafter be exercisable in whole or in part:

First Installment:      With respect to 2,500 shares, on December 1, 1995

Second Installment:     With respect to 2,500 shares, on April 1, 1996

   The Option may be exercised only with respect to full Shares and may not be
exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

   4. Exercise of an Option. The exercise of an Option shall be made only by a
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
purchased and accompanied by payment therefor. The purchase price for any Shares
purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of 


Non-Qualified Option Agreement                                            Page 2
<PAGE>   3

Shares that may be purchased upon exercise shall be rounded to the nearest
number of whole Shares.

   5. Rights of Optionee. The Optionee shall not be deemed for any purpose to
be the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.

   6. Adjustment Upon Changes in Capitalization.

            a.    Subject to Section 7, in the event of a Change in 
      Capitalization, the number and class of Shares or other stock or
      securities which are subject to the Option, and the purchase price
      therefor, if applicable, shall be appropriately and equitably adjusted.

            b.    If, by reason of a Change in Capitalization, the Optionee 
      shall be entitled to exercise an Option with respect to new, additional or
      different shares of stock or securities, such new, additional or different
      shares shall thereupon be subject to all of the conditions which were
      applicable to the Shares subject to the Option, as the case may be, prior
      to such Change in Capitalization.

   7. Effect of Certain Transactions.

             In the event of (i) the liquidation or dissolution of the Company
or (ii) a merger or consolidation of the Company (a "Transaction"), the Option
issued hereunder shall continue in effect in accordance with its terms and the
Optionee shall be entitled to receive in respect of each Share subject to any
outstanding Option, upon exercise of any Option, the same number and kind of
stock, securities, cash, property, or other consideration that each holder of a
Share was entitled to receive in the Transaction in respect of a Share. In the
event that, after a Transaction, there occurs any Change in Capitalization with
respect to the shares of a surviving or resulting corporation, then adjustments
similar to, and subject to the same conditions as, those in Section 6 hereof
shall be made by the Board.

   8. Effect of Certain Transactions.

            a.    Notwithstanding anything to the contrary or in the Agreement,
      the Optionee shall forfeit 100% of the Options granted pursuant to this
      Agreement, whether or not vested, if the Optionee breaches the provisions
      of subsections (b) or (d) of this Section 9.

            b.    During the period that the Optionee is employed by the Company
      or any affiliate of the Company (the "Service Term") and for a period of
      one year thereafter, the Optionee shall not, in the continental United
      States, directly or indirectly, own, 


Non-Qualified Option Agreement                                            Page 3
<PAGE>   4

      manage, operate, join, control, be employed by, or participate in the
      ownership, management, operation or control of or be connected in any
      manner, including but not limited to holding the positions of shareholder,
      director, officer, consultant, independent contractor, employee, partner,
      or investor, with any Competing Enterprise. For purposes of this Section,
      the term "Competing Enterprise" shall mean any person, corporation,
      partnership or other entity engaged in the operation of an internet
      service provider. The prohibition of this Section 9 shall not be deemed to
      prevent Optionee from owning 2% or less of any class of equity securities
      registered under Section 12 of the Exchange Act. During the Service Term
      and for a period of one year thereafter, the Optionee shall not interfere
      with the Company's relationship with, or endeavor to entice away from the
      Company, any person who at any time during the Service Term was an
      employee or customer of the Company or otherwise had a material business
      relationship with the Company.

            c.    The necessity for protection of the Company and its affiliates
      against the Optionee's competition, as well as the nature and scope of
      such protection, has been carefully considered by the parties hereto in
      light of the uniqueness of the Optionee's talent and his importance to the
      Company. Accordingly, the Optionee agrees that, in addition to any other
      relief to which the Company may be entitled, the Company shall be entitled
      to seek and obtain injunctive relief (without the requirement of any bond)
      from a court of competent jurisdiction for the purpose of restraining the
      Optionee from any actual or threatened breach of the covenant contained in
      this Section 9. If for any reason a final decision of any court determines
      that the restrictions under this Section 9 are not reasonable or that
      consideration therefor is inadequate, such restrictions shall be
      interpreted, modified or rewritten by such court to include as much of the
      duration, scope and geographic area identified in this Section 9 as will
      render such restrictions valid and enforceable.

            d.    The Optionee shall not intentionally disclose or reveal to an
      unauthorized person, during the Service Term or for a two year period
      thereafter, any information relating to the confidential affairs of the
      company or any of its affiliates, including but not limited to technical
      information, business and marketing plans, strategies, customer
      information, other information concerning the Company's products,
      promotions, development, financing, expansion plans, business policies and
      practices, and other forms of information considered by the Company to be
      confidential and in the nature of trade secrets. The Optionee shall hold
      as property of the Company and its affiliates all memoranda, books,
      papers, letters and other data, and all copies thereof or therefrom, which
      are in any way substantially related to the business of the company or its
      affiliates, whether made by him or otherwise coming into his possession
      and, on a prior written demand of the Company made within two years after
      the end of the Service Term, shall deliver the same to the company.


Non-Qualified Option Agreement                                            Page 4
<PAGE>   5

   9. General Rules

            a.    The obligation of the Company to sell or deliver Shares with
      respect to the Options granted shall be subject to all applicable laws,
      rules and regulations, including all applicable federal and state
      securities laws, and the obtaining of all such approvals by governmental
      agencies as may be deemed necessary or appropriate by the Board.

            b.    The Company shall have the right to deduct from any 
      distribution of cash to Optionee, an amount equal to the federal, state
      and local income taxes and other amounts as may be required by law to be
      withheld (the "Withholding Taxes") with respect to any Option. If Optionee
      is entitled to receive Shares upon exercise of an Option, the Optionee
      shall pay the Withholding Taxes to the Company prior to the issuance, or
      release from escrow, of such Shares. In satisfaction of the Withholding
      Taxes to the Company, the Optionee may make a written election (the "Tax
      Election"), which may be accepted or rejected in the discretion of the
      Board, to have withheld a portion of the Shares issuable to him or her
      upon exercise of the Option having an aggregate Fair Market Value, on the
      date preceding the date of exercise, equal to the Withholding Taxes,
      provided that in respect of an Optionee who may be subject to liability
      under Section 16(b) of the Exchange Act either (i)(A) the Optionee makes
      the Tax Election at least six (6) months after the date the Option was
      granted, (B) the Option is exercised during the ten day period beginning
      on the third business day and ending on the twelfth business day following
      the release for publication of the Company's quarterly or annual
      statements of earnings (a "Window Period") and (C the Tax Election is made
      during the Window Period in which the Option is exercised prior to such
      Window Period and subsequent to the immediately preceding Window Period or
      (ii)(A) the Tax Election is made at least six (6) months prior to the date
      the Option is exercised prior to the expiration of six (6) months
      following an election to revoke the Tax Election. Notwithstanding the
      foregoing, the Board may, by the adoption or rules or otherwise, (i)
      modify the provisions in the preceding sentence or impose such other
      restrictions or limitations on Tax Elections as may be necessary to ensure
      that the Tax Elections will be exempt transactions under Section 16(b) of
      the Exchange Act, an (ii) permit Tax Elections to be made at such other
      times and subject to such other conditions as the Board determines will
      constitute exempt transactions under Section 16b of the Exchange Act.

            c.    If Optionee makes a disposition, within the meaning of Section
      424(c)of the Code and regulations promulgated thereunder, of any Share or
      Shares issued to such Optionee pursuant to the exercise of an Option
      within the two-year period commencing on the day after the date of the
      grant or within the one-year period commencing on the day after the date
      of transfer of such Share or Shares to the Optionee pursuant to such
      exercise, the Optionee shall, within ten (10) days of such disposition,
      notify the Company thereof, by delivery of written notice to the Company
      at its principal executive office, and immediately deliver to the Company
      the amount of Withholding Taxes.

            d.    No Option granted hereunder shall be transferable by the 
      Optionee to whom granted otherwise than by will or the laws of descent and
      distribution, and an Option may be exercised during the lifetime of such
      Optionee only by the Optionee or his or her 


Non-Qualified Option Agreement                                            Page 5
<PAGE>   6

      guardian or legal representative. The terms of such an Option shall be
      final, binding and conclusive upon the beneficiaries, executors,
      administrators, heirs and successors of the Optionee.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                       INTERNET AMERICA, INC.


                                       /s/ ROBERT J. MAYNARD, JR.
                                       -----------------------------------------
                                       Robert J. Maynard, Jr.
                                       Chief Executive Officer


                                       OPTIONEE


                                       /s/ DOUG DAVIS 
                                       -----------------------------------------
                                       Doug Davis


Non-Qualified Option Agreement                                            Page 6

<PAGE>   1
                                                                    EXHIBIT 99.6


                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 15th day of December, 1995 by and between
INTERNET AMERICA, INC. (the "Company") and DOUG DAVIS (the "Optionee").

      1.    Definitions. For purposes of this Agreement:

                  a. "Board" means the Board of Directors of the Company.

                  b. "Change in Capitalization" means any increase or reduction
            in the number of Shares, or any change (including, but not limited
            to, a change in value) in the Shares or exchange of Shares for a
            different number or kind of Shares or other securities of the
            Company, by reason of a reclassification, recapitalization, merger,
            consolidation, reorganization, stock dividend, stock split or
            reverse stock split, combination or exchange of shares or other
            similar events.

                  c. "Change in Control" shall be deemed to have occurred when
            the first of the following events occurs:

                  (i)   when the Company acquires actual knowledge that any
                        person or group (as such terms are used in Sections
                        13(d) and 14(d) (2) of the Exchange Act), other than an
                        employee benefit plan established or maintained by the
                        Company or any of its subsidiaries or the current
                        largest stockholder, is or becomes the beneficial owner
                        (as defined under rule 13d-3 of the Exchange Act)
                        directly or indirectly, or securities of the Company
                        representing 30 percent or more of the combined voting
                        power of the Company's directors;

                  (ii)  upon the approval by the Company's stockholders of (A) a
                        merger or consolidation of the Company with or into
                        another Corporation (other than a merger or
                        consolidation in which the Company is the surviving
                        corporation and which does not result in any capital
                        reorganization or reclassification or other change in
                        the Company's the outstanding shares of common stock),
                        (B) a sale of disposition of all or substantially all of
                        the Company's assets of (C) a plan of liquidation of
                        dissolution of the Company; or

                  (iii) if, at any time, two-thirds of the members of the Board
                        are not "Continuing Directors". For this purpose "
                        Continuing Directors" shall mean the members of the
                        Board of Directors as of September 30, 1995, and any
                        individual who becomes a member of the Board thereafter
                        if his or her election or nomination for election as a
                        director was approved by a vote of at least two-third of
                        the Continuing Directors then in office.

                  d. "Code" means the Internal Revenue Code of 1986, as amended.


<PAGE>   2

                  e. "Company" means Internet America, Inc., a Texas
            corporation.

                  f. "Exchange Act" means the Securities Exchange Act of 1934,
            as amended.

                  g. "Fair Market Value" on any date means the closing price of
            Shares on such date on the principal national securities exchange on
            which Shares are listed or admitted to trading, the arithmetic mean
            of the per Share closing bid priced and per Share closing asked
            price on such date as quoted on the National Association of
            Securities Dealers Automated Quotation System or such then market in
            which such prices are regularly quoted, or, if there have been no
            published bid or asked quotations with respect to Shares on such
            date, the Fair Market Value shall be the value established by the
            Board in good faith and in accordance with Section 422 of the Code.

                  h. "Shares" means the common stock, par value $.01 per share,
            of the Company.

      2.    Grant of Option. The Company hereby grants to the Optionee, for
valuable consideration, receipt of which is hereby acknowledged, a Non-Qualified
Stock Option ("Option") to purchase from the Company an aggregate of 45,000
Shares at a purchase price (the "Option Price") of $3.75 per share.

      3.    Exercise Period. The Option shall become non-forfeitable according 
to the following schedule and shall hereafter be exercisable in whole or in
part:

First Installment:       With respect to 7,500 shares, on December 13, 1995

Second Installment:      With respect to 17,500 shares, on March 1, 1996

Third Installment:       With respect to 20,000 shares, on August 31, 1996

      The Option may be exercised only with respect to full Shares and may not
be exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

      4.   Exercise of an Option. The exercise of an Option shall be made only 
by a written notice delivered in person or by mail to the Secretary of the
Company at the Company's principal executive office, specifying the number of
Shares to be purchased and accompanied by payment therefor. The purchase price
for any Shares purchased pursuant to the exercise of an Option shall be paid in
full upon such exercise by delivery of cash or personal check in amount of
purchase price. The written notice may provide instructions from the Optionee to
the Company that upon receipt of the purchase price in cash from the Optionee's
broker or dealer, designated as such on the written notice, in payment for any
Shares purchased pursuant to the exercise of an Option, the Company shall issue
such Shares directly to the broker or dealer. If requested by the Board, the
Optionee shall deliver this Agreement to the Secretary of the Company who shall
endorse thereon a notation of such exercise and return such Agreement to the
Optionee. No fractional


Non-Qualified Option Agreement                                            Page 2
<PAGE>   3

Shares (or cash in lieu thereof) shall be issued upon exercise of an Option and
the number of Shares that may be purchased upon exercise shall be rounded to the
nearest number of whole Shares.

      5.    Rights of Optionee. The Optionee shall not be deemed for any purpose
to be the owner of any Shares subject to any Option unless and until (i) the
Option shall have been exercised pursuant to the terms thereof, (ii) the Company
shall have issued and delivered the Shares to the Optionee and (iii) the
Optionee's name shall have been entered as a stockholder of record on the books
of the Company. Thereupon, the Optionee shall have full voting, dividend and
other ownership rights with respect to such Shares.


      6.    Adjustment Upon Changes in Capitalization.

                  a. Subject to Section 7, in the event of a Change in
            Capitalization, the number and class of Shares or other stock or
            securities which are subject to the Option, and the purchase price
            therefor, if applicable, shall be appropriately and equitably
            adjusted.

                  b. If, by reason of a Change in Capitalization, the Optionee
            shall be entitled to exercise an Option with respect to new,
            additional or different shares of stock or securities, such new,
            additional or different shares shall thereupon be subject to all of
            the conditions which were applicable to the Shares subject to the
            Option, as the case may be, prior to such Change in Capitalization.

      7.    Effect of Certain Transactions.

                In the event of (i) the liquidation or dissolution of the
Company or (ii) a merger or consolidation of the Company (a "Transaction"), the
Option issued hereunder shall continue in effect in accordance with its terms
and the Optionee shall be entitled to receive in respect of each Share subject
to any outstanding Option, upon exercise of any Option, the same number and kind
of stock, securities, cash, property, or other consideration that each holder of
a Share was entitled to receive in the Transaction in respect of a Share. In the
event that, after a Transaction, there occurs any Change in Capitalization with
respect to the shares of a surviving or resulting corporation, then adjustments
similar to, and subject to the same conditions as, those in Section 6 hereof
shall be made by the Board.

      8.    Effect of Certain Transactions.

                  a. Notwithstanding anything to the contrary or in the
            Agreement, the Optionee shall forfeit 100% of the Options granted
            pursuant to this Agreement, whether or not vested, if the Optionee
            breaches the provisions of subsections (b) or (d) of this Section 9.

                  b. During the period that the Optionee is employed by the
            Company or any affiliate of the Company (the "Service Term") and for
            a period of one year thereafter, 



Non-Qualified Option Agreement                                            Page 3
<PAGE>   4

            the Optionee shall not, in the continental United States, directly
            or indirectly, own, manage, operate, join, control, be employed by,
            or participate in the ownership, management, operation or control of
            or be connected in any manner, including but not limited to holding
            the positions of shareholder, director, officer, consultant,
            independent contractor, employee, partner, or investor, with any
            Competing Enterprise. For purposes of this Section, the term
            "Competing Enterprise" shall mean any person, corporation,
            partnership or other entity engaged in the operation of an internet
            service provider. The prohibition of this Section 9 shall not be
            deemed to prevent Optionee from owning 2% or less of any class of
            equity securities registered under Section 12 of the Exchange Act.
            During the Service Term and for a period of one year thereafter, the
            Optionee shall not interfere with the Company's relationship with,
            or endeavor to entice away from the Company, any person who at any
            time during the Service Term was an employee or customer of the
            Company or otherwise had a material business relationship with the
            Company.

                  c. The necessity for protection of the Company and its
            affiliates against the Optionee's competition, as well as the nature
            and scope of such protection, has been carefully considered by the
            parties hereto in light of the uniqueness of the Optionee's talent
            and his importance to the Company. Accordingly, the Optionee agrees
            that, in addition to any other relief to which the Company may be
            entitled, the Company shall be entitled to seek and obtain
            injunctive relief (without the requirement of any bond) from a court
            of competent jurisdiction for the purpose of restraining the
            Optionee from any actual or threatened breach of the covenant
            contained in this Section 9. If for any reason a final decision of
            any court determines that the restrictions under this Section 9 are
            not reasonable or that consideration therefor is inadequate, such
            restrictions shall be interpreted, modified or rewritten by such
            court to include as much of the duration, scope and geographic area
            identified in this Section 9 as will render such restrictions valid
            and enforceable.

                  d. The Optionee shall not intentionally disclose or reveal to
            an unauthorized person, during the Service Term or for a two year
            period thereafter, any information relating to the confidential
            affairs of the company or any of its affiliates, including but not
            limited to technical information, business and marketing plans,
            strategies, customer information, other information concerning the
            Company's products, promotions, development, financing, expansion
            plans, business policies and practices, and other forms of
            information considered by the Company to be confidential and in the
            nature of trade secrets. The Optionee shall hold as property of the
            Company and its affiliates all memoranda, books, papers, letters and
            other data, and all copies thereof or therefrom, which are in any
            way substantially related to the business of the company or its
            affiliates, whether made by him or otherwise coming into his
            possession and, on a prior written demand of the Company made within
            two years after the end of the Service Term, shall deliver the same
            to the company.



Non-Qualified Option Agreement                                            Page 4
<PAGE>   5

      9.    General Rules

                  a. The obligation of the Company to sell or deliver Shares
            with respect to the Options granted shall be subject to all
            applicable laws, rules and regulations, including all applicable
            federal and state securities laws, and the obtaining of all such
            approvals by governmental agencies as may be deemed necessary or
            appropriate by the Board.

                  b. The Company shall have the right to deduct from any
            distribution of cash to Optionee, an amount equal to the federal,
            state and local income taxes and other amounts as may be required by
            law to be withheld (the "Withholding Taxes") with respect to any
            Option. If Optionee is entitled to receive Shares upon exercise of
            an Option, the Optionee shall pay the Withholding Taxes to the
            Company prior to the issuance, or release from escrow, of such
            Shares. In satisfaction of the Withholding Taxes to the Company, the
            Optionee may make a written election (the "Tax Election"), which may
            be accepted or rejected in the discretion of the Board, to have
            withheld a portion of the Shares issuable to him or her upon
            exercise of the Option having an aggregate Fair Market Value, on the
            date preceding the date of exercise, equal to the Withholding Taxes,
            provided that in respect of an Optionee who may be subject to
            liability under Section 16(b) of the Exchange Act either (i)(A) the
            Optionee makes the Tax Election at least six (6) months after the
            date the Option was granted, (B) the Option is exercised during the
            ten day period beginning on the third business day and ending on the
            twelfth business day following the release for publication of the
            Company's quarterly or annual statements of earnings (a "Window
            Period") and (C the Tax Election is made during the Window Period in
            which the Option is exercised prior to such Window Period and
            subsequent to the immediately preceding Window Period or (ii)(A) the
            Tax Election is made at least six (6) months prior to the date the
            Option is exercised prior to the expiration of six (6) months
            following an election to revoke the Tax Election. Notwithstanding
            the foregoing, the Board may, by the adoption or rules or otherwise,
            (i) modify the provisions in the preceding sentence or impose such
            other restrictions or limitations on Tax Elections as may be
            necessary to ensure that the Tax Elections will be exempt
            transactions under Section 16(b) of the Exchange Act, an (ii) permit
            Tax Elections to be made at such other times and subject to such
            other conditions as the Board determines will constitute exempt
            transactions under Section 16b of the Exchange Act.

                  c. If Optionee makes a disposition, within the meaning of
            Section 424(c)of the Code and regulations promulgated thereunder, of
            any Share or Shares issued to such Optionee pursuant to the exercise
            of an Option within the two-year period commencing on the day after
            the date of the grant or within the one-year period commencing on
            the day after the date of transfer of such Share or Shares to the
            Optionee pursuant to such exercise, the Optionee shall, within ten
            (10) days of such disposition, notify the Company thereof, by
            delivery of written notice to the Company at its principal executive
            office, and immediately deliver to the Company the amount of
            Withholding Taxes.

                  d. No Option granted hereunder shall be transferable by the
            Optionee to whom granted otherwise than by will or the laws of
            descent and distribution, and an Option may be exercised during the
            lifetime of such Optionee only by the Optionee or his or her



Non-Qualified Option Agreement                                            Page 5
<PAGE>   6

            guardian or legal representative. The terms of such an Option shall
            be final, binding and conclusive upon the beneficiaries, executors,
            administrators, heirs and successors of the Optionee.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                    INTERNET AMERICA, INC.


                                    /s/ ROBERT J. MAYNARD, JR.
                                    --------------------------------------------
                                    Robert J. Maynard, Jr.
                                    Chief Executive Officer


                                    OPTIONEE


                                    /s/ DOUG DAVIS         
                                    --------------------------------------------
                                    Doug Davis



Non-Qualified Option Agreement                                            Page 6


<PAGE>   1
                                                                    EXHIBIT 99.7


                      NON-QUALIFIED STOCK OPTION AGREEMENT

         Agreement made this 5th day of April , 1996 by and between Internet
America, Inc. (the "Company") and WILLIAM O. HUNT (the "Optionee").

         1. Definitions. For purposes of this Agreement:

                  (a) "Board" means the Board of Directors of the Company.

                  (b) "Business Services Division" is defined as the scope of
                  the Business Services Division as configured on the execution
                  date of this agreement.

                  (c) "Business Services Revenues" is defined as the sum of all
                  revenues as reported under generally accepted accounting
                  principles (GAAP") for any fiscal year ended June 30 ("Fiscal
                  Year").

                  (d) "Change in Capitalization" means any increase or reduction
in the number of Shares, or any change (including, but not limited to, a change
in value) in the Shares or exchange of Shares for a different number or kind of
Shares or other securities of the Company, by reason of a reclassification,
recapitalization, merger, consolidation, reorganization, stock dividend, stock
split or reverse stock split, combination or exchange of shares or other similar
events.

              (d) "Code" means the Internal Revenue Code of 1986, as amended.

              (e) "Company" means Internet America, Inc., a Texas corporation.

              (f) "Exchange Act" means the Securities Exchange Act of 1934, as
              amended.

              (g) "Fair Market Value" on any date means the closing price of
Shares on such date on the principal national securities exchange on which
Shares are listed or admitted to trading, the arithmetic mean of the per Share
closing bid priced and per Share closing asked price on such date as quoted on
the National Association of Securities Dealers Automated Quotation System or
such then market in which such prices are regularly quoted, or, if there have
been no published bid or asked quotations with respect to Shares on such date,
the Fair Market Value shall be the value established by the Board in good faith
and in accordance with Section 422 of the Code.

              (h) "Shares" means the common stock, par value $.01 per share, of 
              the Company.

              (i) "Total Revenues" means the sum of revenues reported under GAAP
              for any Fiscal Year ended June 30 ("Fiscal Year")


         2. Grant of Option. The Company hereby grants to the Optionee, for
valuable consideration, receipt of which is hereby acknowledged, a Non-Qualified
Stock Option ("Option") to purchase from the Company an aggregate of 10,000
Shares at a purchase price (the "Option Price") of $3.75 per share.

         3. Exercise Period. The Option is non-forfeitable and shall hereafter
be exercisable in whole or in part on APRIL 5, 1996. The Option may be exercised
only with respect to full Shares and may not be exercised after the close of
business on the day (the "Termination Date") preceding the tenth anniversary of
the date hereof. The Option shall have no effect after the Termination Date.

         4. Exercise of an Option. The exercise of an Option shall be made only
by a written notice delivered in person or by mail to the Secretary of the
Company at the Company's principal executive office, specifying the number of
Shares to be purchased and accompanied by payment therefor. The purchase price
for any Shares



<PAGE>   2

purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of Shares that may be purchased upon exercise shall be
rounded to the nearest number of whole Shares.

         5. Rights of Optionee. The Optionee shall not be deemed for any purpose
to be the owner of any Shares subject to any Option unless and until (i) the
Option shall have been exercised pursuant to the terms thereof, (ii) the Company
shall have issued and delivered the Shares to the Optionee and (iii) the
Optionee's name shall have been entered as a stockholder of record on the books
of the Company. Thereupon, the Optionee shall have full voting, dividend and
other ownership rights with respect to such Shares.

         6. Rights of the Company. In the event Optionee terminates his
employment with the Company for any reason, whether voluntary or involuntary, at
any time prior to April 5, 1998, Optionee agrees that the Company, upon notice
delivered to Optionee within Sixty (60) days of such termination, (I) may either
repurchase the Option at a price of $.10 per share which has vested under the
Option or (ii) repurchase the Shares, If the Option has been exercised by the
Optionee, at a price of $3.85 per share. The repurchase price contemplated by
this paragraph will be paid to Optionee within thirty (30) days of such notice
and the Option or Shares, as appropriate, will be canceled.

         7. Adjustment Upon Changes in Capitalization.

              (a) Subject to Section 7, in the event of a Change in
Capitalization, the number and class of Shares or other stock or securities
which are subject to the Option, and the purchase price therefor, if applicable,
shall be appropriately and equitably adjusted.

              (b) If, by reason of a Change in Capitalization, the Optionee
shall be entitled to exercise an Option with respect to new, additional or
different shares of stock or securities, such new, additional or different
shares shall thereupon be subject to all of the conditions which were applicable
to the Shares subject to the Option, as the case may be, prior to such Change in
Capitalization.

         8. Effect of Certain Transactions. In the event of (i) the liquidation
or dissolution of the Company or (ii) a merger or consolidation of the Company
(a "Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

         9. Effect of Certain Transactions.

              (a) Notwithstanding anything to the contrary or in the Agreement,
the Optionee shall forfeit 100% of the Options granted pursuant to this
Agreement, whether or not vested, if the Optionee breaches the provisions of
subsections (b) or (d) of this Section 8.

              (b) During the period that the Optionee is employed by the Company
or any affiliate of the Company (the "Service Term") and for a period of one
year thereafter, the Optionee shall not, in the continental United States,
directly or indirectly, own, manage, operate, join, control, be employed by, or
participate in the ownership, management, operation or control of or be
connected in any manner, including but not limited to holding the positions of
shareholder, director, officer, consultant, independent contractor, employee,
partner, or investor, with



<PAGE>   3

any Competing Enterprise. For purposes of this Section, the term "Competing
Enterprise" shall mean any person, corporation, partnership or other entity
engaged in the operation of an internet service provider. The prohibition of
this Section 8 shall not be deemed to prevent Optionee from owning 2% or less of
any class of equity securities registered under Section 12 of the Exchange Act.
During the Service Term and for a period of one year thereafter, the Optionee
shall not interfere with the Company's relationship with, or endeavor to entice
away from the Company, any person who at any time during the Service Term was an
employee or customer of the Company or otherwise had a material business
relationship with the Company.

              (c) The necessity for protection of the Company and its affiliates
against the Optionee's competition, as well as the nature and scope of such
protection, has been carefully considered by the parties hereto in light of the
uniqueness of the Optionee's talent and his importance to the Company.
Accordingly, the Optionee agrees that, in addition to any other relief to which
the Company may be entitled, the Company shall be entitled to seek and obtain
injunctive relief (without the requirement of any bond) from a court of
competent jurisdiction for the purpose of restraining the Optionee from any
actual or threatened breach of the covenant contained in this Section 8. If for
any reason a final decision of any court determines that the restrictions under
this Section 8 are not reasonable or that consideration therefor is inadequate,
such restrictions shall be interpreted, modified or rewritten by such court to
include as much of the duration, scope and geographic area identified in this
Section 8 as will render such restrictions valid and enforceable.

         10. General Rules

              (a) The obligation of the Company to sell or deliver Shares with
respect to the Options granted shall be subject to all applicable laws, rules
and regulations, including all applicable federal and state securities laws, and
the obtaining of all such approvals by governmental agencies as may be deemed
necessary or appropriate by the Board.

              (b) The Company shall have the right to deduct from any
distribution of cash to Optionee, an amount equal to the federal, state and
local income taxes and other amounts as may be required by law to be withheld
(the "Withholding Taxes") with respect to any Option. If Optionee is entitled to
receive Shares upon exercise of an Option, the Optionee shall pay the
Withholding Taxes to the Company prior to the issuance, or release from escrow,
of such Shares. In satisfaction of the Withholding Taxes to the Company, the
Optionee may make a written election (the "Tax Election"), which may be accepted
or rejected in the discretion of the Board, to have withheld a portion of the
Shares issuable to him or her upon exercise of the Option having an aggregate
Fair Market Value, on the date preceding the date of exercise, equal to the
Withholding Taxes, provided that in respect of an Optionee who may be subject to
liability under Section 16(b) of the Exchange Act either (i)(A) the Optionee
makes the Tax Election at least six (6) months after the date the Option was
granted, (B) the Option is exercised during the ten day period beginning on the
third business day and ending on the twelfth business day following the release
for publication of the Company's quarterly or annual statements of earnings (a
"Window Period") and (C the Tax Election is made during the Window Period in
which the Option is exercised prior to such Window Period and subsequent to the
immediately preceding Window Period or (ii)(A) the Tax Election is made at least
six (6) months prior to the date the Option is exercised prior to the expiration
of six (6) months following an election to revoke the Tax Election.
Notwithstanding the foregoing, the Board may, by the adoption or rules or
otherwise, (i) modify the provisions in the preceding sentence or impose such
other restrictions or limitations on Tax Elections as may be necessary to ensure
that the Tax Elections will be exempt transactions under Section 16(b) of the
Exchange Act, an (ii) permit Tax Elections to be made at such other times and
subject to such other conditions as the Board determines will constitute exempt
transactions under Section 16b of the Exchange Act.

              (c) If Optionee makes a disposition, within the meaning of Section
424(c) of the Code and regulations promulgated thereunder, of any Share or
Shares issued to such Optionee pursuant to the exercise of an Option within the
two-year period commencing on the day after the date of the grant or within the
one-year period commencing on the day after the date of transfer of such Share
or Shares to the Optionee pursuant to such exercise, the Optionee shall, within
ten (10) days of such disposition, notify the Company thereof, by delivery of
written notice to the Company at its principal executive office, and immediately
deliver to the Company the amount of Withholding Taxes.



<PAGE>   4

              (d) No Option granted hereunder shall be transferable by the
Optionee to whom granted otherwise than by will or the laws of descent and
distribution, and an Option may be exercised during the lifetime of such
Optionee only by the Optionee or his or her guardian or legal representative.
The terms of such an Option shall be final, binding and conclusive upon the
beneficiaries, executors, administrators, heirs and successors of the Optionee.







         IN WITNESS WHEREOF, the Company has caused this Agreement to be duly
executed and the Optionee has hereunto set his hand, as of the day and year
first above written.

                                       INTERNET AMERICA, INC.



                                       /s/ ROBERT J. MAYNARD, JR. 
                                       --------------------------
                                       Robert J. Maynard, Jr.
                                       Chief Executive Office


                                       OPTIONEE


                                       /s/ WILLIAM O. HUNT 
                                       --------------------------
                                       William O. Hunt





<PAGE>   1
                                                                    Exhibit 99.8

                      NON-QUALIFIED STOCK OPTION AGREEMENT

         Agreement made this 5th day of April , 1996 by and between Internet
America, Inc. (the "Company") and JACK T. SMITH (the "Optionee").

         1.   Definitions. For purposes of this Agreement:

                  (a) "Board" means the Board of Directors of the Company.

                  (b) "Business Services Division" is defined as the scope of
                  the Business Services Division as configured on the execution
                  date of this agreement.

                  (c) "Business Services Revenues" is defined as the sum of all
                  revenues as reported under generally accepted accounting
                  principles (GAAP") for any fiscal year ended June 30 ("Fiscal
                  Year").

                  (d) "Change in Capitalization" means any increase or reduction
in the number of Shares, or any change (including, but not limited to, a change
in value) in the Shares or exchange of Shares for a different number or kind of
Shares or other securities of the Company, by reason of a reclassification,
recapitalization, merger, consolidation, reorganization, stock dividend, stock
split or reverse stock split, combination or exchange of shares or other similar
events.

              (d) "Code" means the Internal Revenue Code of 1986, as amended.

              (e) "Company" means Internet America, Inc., a Texas corporation.

              (f) "Exchange Act" means the Securities Exchange Act of 1934, as
amended.

              (g) "Fair Market Value" on any date means the closing price of
Shares on such date on the principal national securities exchange on which
Shares are listed or admitted to trading, the arithmetic mean of the per Share
closing bid priced and per Share closing asked price on such date as quoted on
the National Association of Securities Dealers Automated Quotation System or
such then market in which such prices are regularly quoted, or, if there have
been no published bid or asked quotations with respect to Shares on such date,
the Fair Market Value shall be the value established by the Board in good faith
and in accordance with Section 422 of the Code.

              (h) "Shares" means the common stock, par value $.01 per share, of 
              the Company.

              (i) "Total Revenues" means the sum of revenues reported under GAAP
              for any Fiscal Year ended June 30 ("Fiscal Year")

         2. Grant of Option. The Company hereby grants to the Optionee, for
valuable consideration, receipt of which is hereby acknowledged, a Non-Qualified
Stock Option ("Option") to purchase from the Company an aggregate of 10,000
Shares at a purchase price (the "Option Price") of $3.75 per share.

         3. Exercise Period. The Option is non-forfeitable and shall hereafter
be exercisable in whole or in part on APRIL 5, 1996. The Option may be exercised
only with respect to full Shares and may not be exercised after the close of
business on the day (the "Termination Date") preceding the tenth anniversary of
the date hereof. The Option shall have no effect after the Termination Date.

         4. Exercise of an Option. The exercise of an Option shall be made only
by a written notice delivered in person or by mail to the Secretary of the
Company at the Company's principal executive office, specifying the number of
Shares to be purchased and accompanied by payment therefor. The purchase price
for any Shares purchased pursuant to the exercise of an Option shall be paid in
full upon such exercise by delivery of cash or 



<PAGE>   2

personal check in amount of purchase price. The written notice may provide
instructions from the Optionee to the Company that upon receipt of the purchase
price in cash from the Optionee's broker or dealer, designated as such on the
written notice, in payment for any Shares purchased pursuant to the exercise of
an Option, the Company shall issue such Shares directly to the broker or dealer.
If requested by the Board, the Optionee shall deliver this Agreement to the
Secretary of the Company who shall endorse thereon a notation of such exercise
and return such Agreement to the Optionee. No fractional Shares (or cash in lieu
thereof) shall be issued upon exercise of an Option and the number of Shares
that may be purchased upon exercise shall be rounded to the nearest number of
whole Shares.

         5. Rights of Optionee. The Optionee shall not be deemed for any purpose
to be the owner of any Shares subject to any Option unless and until (i) the
Option shall have been exercised pursuant to the terms thereof, (ii) the Company
shall have issued and delivered the Shares to the Optionee and (iii) the
Optionee's name shall have been entered as a stockholder of record on the books
of the Company. Thereupon, the Optionee shall have full voting, dividend and
other ownership rights with respect to such Shares.

         6. Rights of the Company. In the event Optionee terminates his
employment with the Company for any reason, whether voluntary or involuntary, at
any time prior to April 5, 1998, Optionee agrees that the Company, upon notice
delivered to Optionee within Sixty (60) days of such termination, (I) may either
repurchase the Option at a price of $.10 per share which has vested under the
Option or (ii) repurchase the Shares, If the Option has been exercised by the
Optionee, at a price of $3.85 per share. The repurchase price contemplated by
this paragraph will be paid to Optionee within thirty (30) days of such notice
and the Option or Shares, as appropriate, will be canceled.

         7.   Adjustment Upon Changes in Capitalization.

              (a) Subject to Section 7, in the event of a Change in
Capitalization, the number and class of Shares or other stock or securities
which are subject to the Option, and the purchase price therefor, if applicable,
shall be appropriately and equitably adjusted.

              (b) If, by reason of a Change in Capitalization, the Optionee
shall be entitled to exercise an Option with respect to new, additional or
different shares of stock or securities, such new, additional or different
shares shall thereupon be subject to all of the conditions which were applicable
to the Shares subject to the Option, as the case may be, prior to such Change in
Capitalization.

         8. Effect of Certain Transactions. In the event of (i) the liquidation
or dissolution of the Company or (ii) a merger or consolidation of the Company
(a "Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

         9.    Effect of Certain Transactions.

              (a) Notwithstanding anything to the contrary or in the Agreement,
the Optionee shall forfeit 100% of the Options granted pursuant to this
Agreement, whether or not vested, if the Optionee breaches the provisions of
subsections (b) or (d) of this Section 8.

              (b) During the period that the Optionee is employed by the Company
or any affiliate of the Company (the "Service Term") and for a period of one
year thereafter, the Optionee shall not, in the continental United States,
directly or indirectly, own, manage, operate, join, control, be employed by, or
participate in the ownership, management, operation or control of or be
connected in any manner, including but not limited to holding the positions of
shareholder, director, officer, consultant, independent contractor, employee,
partner, or investor, with any Competing Enterprise. For purposes of this
Section, the term "Competing Enterprise" shall mean any person, corporation,
partnership or other entity engaged in the operation of an internet service
provider. The prohibition of 


<PAGE>   3

this Section 8 shall not be deemed to prevent Optionee from owning 2% or less of
any class of equity securities registered under Section 12 of the Exchange Act.
During the Service Term and for a period of one year thereafter, the Optionee
shall not interfere with the Company's relationship with, or endeavor to entice
away from the Company, any person who at any time during the Service Term was an
employee or customer of the Company or otherwise had a material business
relationship with the Company.

              (c) The necessity for protection of the Company and its affiliates
against the Optionee's competition, as well as the nature and scope of such
protection, has been carefully considered by the parties hereto in light of the
uniqueness of the Optionee's talent and his importance to the Company.
Accordingly, the Optionee agrees that, in addition to any other relief to which
the Company may be entitled, the Company shall be entitled to seek and obtain
injunctive relief (without the requirement of any bond) from a court of
competent jurisdiction for the purpose of restraining the Optionee from any
actual or threatened breach of the covenant contained in this Section 8. If for
any reason a final decision of any court determines that the restrictions under
this Section 8 are not reasonable or that consideration therefor is inadequate,
such restrictions shall be interpreted, modified or rewritten by such court to
include as much of the duration, scope and geographic area identified in this
Section 8 as will render such restrictions valid and enforceable.

         10.  General Rules

              (a) The obligation of the Company to sell or deliver Shares with
respect to the Options granted shall be subject to all applicable laws, rules
and regulations, including all applicable federal and state securities laws, and
the obtaining of all such approvals by governmental agencies as may be deemed
necessary or appropriate by the Board.

              (b) The Company shall have the right to deduct from any
distribution of cash to Optionee, an amount equal to the federal, state and
local income taxes and other amounts as may be required by law to be withheld
(the "Withholding Taxes") with respect to any Option. If Optionee is entitled to
receive Shares upon exercise of an Option, the Optionee shall pay the
Withholding Taxes to the Company prior to the issuance, or release from escrow,
of such Shares. In satisfaction of the Withholding Taxes to the Company, the
Optionee may make a written election (the "Tax Election"), which may be accepted
or rejected in the discretion of the Board, to have withheld a portion of the
Shares issuable to him or her upon exercise of the Option having an aggregate
Fair Market Value, on the date preceding the date of exercise, equal to the
Withholding Taxes, provided that in respect of an Optionee who may be subject to
liability under Section 16(b) of the Exchange Act either (i)(A) the Optionee
makes the Tax Election at least six (6) months after the date the Option was
granted, (B) the Option is exercised during the ten day period beginning on the
third business day and ending on the twelfth business day following the release
for publication of the Company's quarterly or annual statements of earnings (a
"Window Period") and (C the Tax Election is made during the Window Period in
which the Option is exercised prior to such Window Period and subsequent to the
immediately preceding Window Period or (ii)(A) the Tax Election is made at least
six (6) months prior to the date the Option is exercised prior to the expiration
of six (6) months following an election to revoke the Tax Election.
Notwithstanding the foregoing, the Board may, by the adoption or rules or
otherwise, (i) modify the provisions in the preceding sentence or impose such
other restrictions or limitations on Tax Elections as may be necessary to ensure
that the Tax Elections will be exempt transactions under Section 16(b) of the
Exchange Act, an (ii) permit Tax Elections to be made at such other times and
subject to such other conditions as the Board determines will constitute exempt
transactions under Section 16b of the Exchange Act.

              (c) If Optionee makes a disposition, within the meaning of Section
424(c) of the Code and regulations promulgated thereunder, of any Share or
Shares issued to such Optionee pursuant to the exercise of an Option within the
two-year period commencing on the day after the date of the grant or within the
one-year period commencing on the day after the date of transfer of such Share
or Shares to the Optionee pursuant to such exercise, the Optionee shall, within
ten (10) days of such disposition, notify the Company thereof, by delivery of
written notice to the Company at its principal executive office, and immediately
deliver to the Company the amount of Withholding Taxes.

              (d) No Option granted hereunder shall be transferable by the
Optionee to whom granted otherwise than by will or the laws of descent and
distribution, and an Option may be exercised during the lifetime of such


<PAGE>   4

Optionee only by the Optionee or his or her guardian or legal representative.
The terms of such an Option shall be final, binding and conclusive upon the
beneficiaries, executors, administrators, heirs and successors of the Optionee.







         IN WITNESS WHEREOF, the Company has caused this Agreement to be duly
executed and the Optionee has hereunto set his hand, as of the day and year
first above written.

                                    INTERNET AMERICA, INC.



                                    /s/ ROBERT J. MAYNARD, JR.
                                    --------------------------
                                    Robert J. Maynard, Jr.
                                    Chief Executive Office


                                    OPTIONEE


                                    /s/ JACK T. SMITH
                                    --------------------------
                                    Jack T. Smith


<PAGE>   1
                                                                    Exhibit 99.9

                      NON-QUALIFIED STOCK OPTION AGREEMENT

         Agreement made this 27th day of June , 1996 by and between Internet
America, Inc. (the "Company") and DOUGLAS G. SHELDON (the "Optionee").

         1. Definitions. For purposes of this Agreement:

                  (a) "Board" means the Board of Directors of the Company.

                  (b) "Business Services Division" is defined as the scope of
                  the Business Services Division as configured on the execution
                  date of this agreement.

                  (c) "Business Services Revenues" is defined as the sum of all
                  revenues as reported under generally accepted accounting
                  principles (GAAP") for any fiscal year ended June 30 ("Fiscal
                  Year").

                  (d) "Change in Capitalization" means any increase or reduction
in the number of Shares, or any change (including, but not limited to, a change
in value) in the Shares or exchange of Shares for a different number or kind of
Shares or other securities of the Company, by reason of a reclassification,
recapitalization, merger, consolidation, reorganization, stock dividend, stock
split or reverse stock split, combination or exchange of shares or other similar
events.

            (d) "Code" means the Internal Revenue Code of 1986, as amended.

            (e) "Company" means Internet America, Inc., a Texas corporation.

            (f) "Exchange Act" means the Securities Exchange Act of 1934, as
amended.

            (g) "Fair Market Value" on any date means the closing price of
Shares on such date on the principal national securities exchange on which
Shares are listed or admitted to trading, the arithmetic mean of the per Share
closing bid priced and per Share closing asked price on such date as quoted on
the National Association of Securities Dealers Automated Quotation System or
such then market in which such prices are regularly quoted, or, if there have
been no published bid or asked quotations with respect to Shares on such date,
the Fair Market Value shall be the value established by the Board in good faith
and in accordance with Section 422 of the Code.

            (h) "Shares" means the common stock, par value $.01 per share, of
the Company.

            (i) "Total Revenues" means the sum of revenues reported under GAAP
for any Fiscal Year ended June 30 ("Fiscal Year")


         2. Grant of Option. The Company hereby grants to the Optionee, for
valuable consideration, receipt of which is hereby acknowledged, a Non-Qualified
Stock Option ("Option") to purchase from the Company an aggregate of 10,000
Shares at a purchase price (the "Option Price") of $7.50 per share.

         3. Exercise Period. The Option is non-forfeitable and shall hereafter
be exercisable in whole or in part on JUNE 6, 1996. The Option may be exercised
only with respect to full Shares and may not be exercised after the close of
business on the day (the "Termination Date") preceding the tenth anniversary of
the date hereof. The Option shall have no effect after the Termination Date.

         4. Exercise of an Option. The exercise of an Option shall be made only
by a written notice delivered in person or by mail to the Secretary of the
Company at the Company's principal executive office, specifying the number of
Shares to be purchased and accompanied by payment therefor. The purchase price
for any Shares purchased pursuant to the exercise of an Option shall be paid in
full upon such exercise by delivery of cash or



<PAGE>   2

personal check in amount of purchase price. The written notice may provide
instructions from the Optionee to the Company that upon receipt of the purchase
price in cash from the Optionee's broker or dealer, designated as such on the
written notice, in payment for any Shares purchased pursuant to the exercise of
an Option, the Company shall issue such Shares directly to the broker or dealer.
If requested by the Board, the Optionee shall deliver this Agreement to the
Secretary of the Company who shall endorse thereon a notation of such exercise
and return such Agreement to the Optionee. No fractional Shares (or cash in lieu
thereof) shall be issued upon exercise of an Option and the number of Shares
that may be purchased upon exercise shall be rounded to the nearest number of
whole Shares.

         5. Rights of Optionee. The Optionee shall not be deemed for any purpose
to be the owner of any Shares subject to any Option unless and until (i) the
Option shall have been exercised pursuant to the terms thereof, (ii) the Company
shall have issued and delivered the Shares to the Optionee and (iii) the
Optionee's name shall have been entered as a stockholder of record on the books
of the Company. Thereupon, the Optionee shall have full voting, dividend and
other ownership rights with respect to such Shares.

         6. Adjustment Upon Changes in Capitalization.

            (a) Subject to Section 7, in the event of a Change in
Capitalization, the number and class of Shares or other stock or securities
which are subject to the Option, and the purchase price therefor, if applicable,
shall be appropriately and equitably adjusted.

            (b) If, by reason of a Change in Capitalization, the Optionee shall
be entitled to exercise an Option with respect to new, additional or different
shares of stock or securities, such new, additional or different shares shall
thereupon be subject to all of the conditions which were applicable to the
Shares subject to the Option, as the case may be, prior to such Change in
Capitalization.

         7. Effect of Certain Transactions. In the event of (i) the liquidation
or dissolution of the Company or (ii) a merger or consolidation of the Company
(a "Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

         8. Effect of Certain Transactions.

            (a) Notwithstanding anything to the contrary or in the Agreement,
the Optionee shall forfeit 100% of the Options granted pursuant to this
Agreement, whether or not vested, if the Optionee breaches the provisions of
subsections (b) or (d) of this Section 8.

            (b) During the period that the Optionee is employed by the Company
or any affiliate of the Company (the "Service Term") and for a period of one
year thereafter, the Optionee shall not, in the continental United States,
directly or indirectly, own, manage, operate, join, control, be employed by, or
participate in the ownership, management, operation or control of or be
connected in any manner, including but not limited to holding the positions of
shareholder, director, officer, consultant, independent contractor, employee,
partner, or investor, with any Competing Enterprise. For purposes of this
Section, the term "Competing Enterprise" shall mean any person, corporation,
partnership or other entity engaged in the operation of an internet service
provider. The prohibition of this Section 8 shall not be deemed to prevent
Optionee from owning 2% or less of any class of equity securities registered
under Section 12 of the Exchange Act. During the Service Term and for a period
of one year thereafter, the Optionee shall not interfere with the Company's
relationship with, or endeavor to entice away from the Company, any person who
at any time during the Service Term was an employee or customer of the Company
or otherwise had a material business relationship with the Company.




<PAGE>   3

            (c) The necessity for protection of the Company and its affiliates
against the Optionee's competition, as well as the nature and scope of such
protection, has been carefully considered by the parties hereto in light of the
uniqueness of the Optionee's talent and his importance to the Company.
Accordingly, the Optionee agrees that, in addition to any other relief to which
the Company may be entitled, the Company shall be entitled to seek and obtain
injunctive relief (without the requirement of any bond) from a court of
competent jurisdiction for the purpose of restraining the Optionee from any
actual or threatened breach of the covenant contained in this Section 8. If for
any reason a final decision of any court determines that the restrictions under
this Section 8 are not reasonable or that consideration therefor is inadequate,
such restrictions shall be interpreted, modified or rewritten by such court to
include as much of the duration, scope and geographic area identified in this
Section 8 as will render such restrictions valid and enforceable.

         9. General Rules

            (a) The obligation of the Company to sell or deliver Shares with
respect to the Options granted shall be subject to all applicable laws, rules
and regulations, including all applicable federal and state securities laws, and
the obtaining of all such approvals by governmental agencies as may be deemed
necessary or appropriate by the Board.

            (b) The Company shall have the right to deduct from any distribution
of cash to Optionee, an amount equal to the federal, state and local income
taxes and other amounts as may be required by law to be withheld (the
"Withholding Taxes") with respect to any Option. If Optionee is entitled to
receive Shares upon exercise of an Option, the Optionee shall pay the
Withholding Taxes to the Company prior to the issuance, or release from escrow,
of such Shares. In satisfaction of the Withholding Taxes to the Company, the
Optionee may make a written election (the "Tax Election"), which may be accepted
or rejected in the discretion of the Board, to have withheld a portion of the
Shares issuable to him or her upon exercise of the Option having an aggregate
Fair Market Value, on the date preceding the date of exercise, equal to the
Withholding Taxes, provided that in respect of an Optionee who may be subject to
liability under Section 16(b) of the Exchange Act either (i)(A) the Optionee
makes the Tax Election at least six (6) months after the date the Option was
granted, (B) the Option is exercised during the ten day period beginning on the
third business day and ending on the twelfth business day following the release
for publication of the Company's quarterly or annual statements of earnings (a
"Window Period") and (C the Tax Election is made during the Window Period in
which the Option is exercised prior to such Window Period and subsequent to the
immediately preceding Window Period or (ii)(A) the Tax Election is made at least
six (6) months prior to the date the Option is exercised prior to the expiration
of six (6) months following an election to revoke the Tax Election.
Notwithstanding the foregoing, the Board may, by the adoption or rules or
otherwise, (i) modify the provisions in the preceding sentence or impose such
other restrictions or limitations on Tax Elections as may be necessary to ensure
that the Tax Elections will be exempt transactions under Section 16(b) of the
Exchange Act, an (ii) permit Tax Elections to be made at such other times and
subject to such other conditions as the Board determines will constitute exempt
transactions under Section 16b of the Exchange Act.

         If Optionee makes a disposition, within the meaning of Section 424(c)
of the Code and regulations promulgated thereunder, of any Share or Shares
issued to such Optionee pursuant to the exercise of an Option within the
two-year period commencing on the day after the date of the grant or within the
one-year period commencing on the day after the date of transfer of such Share
or Shares to the Optionee pursuant to such exercise, the Optionee shall, within
ten (10) days of such disposition, notify the Company thereof, by delivery of
written notice to the Company at its principal executive office, and immediately
deliver to the Company the amount of Withholding Taxes.

            (c) No Option granted hereunder shall be transferable by the
Optionee to whom granted otherwise than by will or the laws of descent and
distribution, and an Option may be exercised during the lifetime of such
Optionee only by the Optionee or his or her guardian or legal representative.
The terms of such an Option shall be final, binding and conclusive upon the
beneficiaries, executors, administrators, heirs and successors of the Optionee.


<PAGE>   4





         IN WITNESS WHEREOF, the Company has caused this Agreement to be duly
executed and the Optionee has hereunto set his hand, as of the day and year
first above written.

                                    INTERNET AMERICA, INC.



                                    /s/ ROBERT J. MAYNARD, JR.
                                    --------------------------------------------
                                    Robert J. Maynard, Jr.
                                    Chief Executive Office


                                    OPTIONEE


                                    /s/ DOUGLAS G. SHELDON
                                    --------------------------------------------
                                    Douglas G. Sheldon






<PAGE>   1
                                                                   Exhibit 99.10

                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 24th day of March, 1998 by and between
INTERNET AMERICA, INC. (the "Company") and DOUG SHELDON (the "Optionee").

    1.  Definitions.  For purposes of this Agreement:

            a.  "Board" means the Board of Directors of the Company.

            b.  "Change in Capitalization" means any increase or reduction in 
        the number of Shares, or any change (including, but not limited to, a
        change in value) in the Shares or exchange of Shares for a different
        number or kind of Shares or other securities of the Company, by reason
        of a reclassification, recapitalization, merger, consolidation,
        reorganization, stock dividend, stock split or reverse stock split,
        combination or exchange of shares or other similar events.

            c. "Change in Control" shall be deemed to have occurred when the 
        first of the following events occurs:

               (i)   when the Company acquires actual knowledge that any person
                     or group (as such terms are used in Sections 13(d) and
                     14(d) (2) of the Exchange Act), other than an employee
                     benefit plan established or maintained by the Company or
                     any of its subsidiaries or the current largest stockholder,
                     is or becomes the beneficial owner (as defined under rule
                     13d-3 of the Exchange Act) directly or indirectly, or
                     securities of the Company representing 30 percent or more
                     of the combined voting power of the Company's directors;

               (ii)  upon the approval by the Company's stockholders of (A) a
                     merger or consolidation of the Company with or into another
                     Corporation (other than a merger or consolidation in which
                     the Company is the surviving corporation and which does not
                     result in any capital reorganization or reclassification or
                     other change in the Company's the outstanding shares of
                     common stock), (B) a sale of disposition of all or
                     substantially all of the Company's assets of (C) a plan of
                     liquidation of dissolution of the Company; or

               (iii) if, at any time, two-thirds of the members of the Board are
                     not "Continuing Directors". For this purpose " Continuing
                     Directors" shall mean the members of the Board of Directors
                     as of September 30, 1995, and any individual who becomes a
                     member of the Board thereafter if his or her election or
                     nomination for election as a director was approved by a
                     vote of at least two-third of the Continuing Directors then
                     in office.

            d. "Code" means the Internal Revenue Code of 1986, as amended.


<PAGE>   2

            e. "Company" means Internet America, Inc., a Texas corporation.

            f. "Exchange Act" means the Securities Exchange Act of 1934, as 
        amended.

            g. "Fair Market Value" on any date means the closing price of 
        Shares  on such date on the principal national securities exchange on
        which Shares are listed or admitted to trading, the arithmetic mean of
        the per Share closing bid priced and per Share closing asked price on
        such date as quoted on the National Association of Securities Dealers
        Automated Quotation System or such then market in which such prices are
        regularly quoted, or, if there have been no published bid or asked
        quotations with respect to Shares on such date, the Fair Market Value
        shall be the value established by the Board in good faith and in
        accordance with Section 422 of the Code.

            h.  "Shares" means the common stock, par value $.01 per share, of 
        the Company.

    2.  Grant of Option. The Company hereby grants to the Optionee, for valuable
consideration, receipt of which is hereby acknowledged, a Non-Qualified Stock
Option ("Option") to purchase from the Company an aggregate of 30,000 Shares at
a purchase price (the "Option Price") of $3.75 per share.

    3.  Exercise Period. The Option shall become non-forfeitable according to
the following schedule and shall hereafter be exercisable in whole or in part:

               (i)    First Installment:     7,500 on March 24, 1999
               (ii)   Second Installment:    7,500 on March 24, 2000
               (iii)  Third Installment:     7,500 on March 24, 2001
               (iv)   Fourth Installment:    7,500 on March 24, 2002.

    The Option may be exercised only with respect to full Shares and may not be
exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

    4.  Exercise of an Option. The exercise of an Option shall be made only by 
a written notice delivered in person or by mail to the Secretary of the Company
at the Company's principal executive office, specifying the number of Shares to
be purchased and accompanied by payment therefor. The purchase price for any
Shares purchased pursuant to the exercise of an Option shall be paid in full
upon such exercise by delivery of cash or personal check in amount of purchase
price. The written notice may provide instructions from the Optionee to the
Company that upon receipt of the purchase price in cash from the Optionee's
broker or dealer, designated as such on the written notice, in payment for any
Shares purchased pursuant to the exercise of an Option, the Company shall issue
such Shares directly to the broker or dealer. If requested by the Board, the
Optionee shall deliver this Agreement to the Secretary of the Company who shall
endorse thereon a notation of such exercise and return such Agreement to the
Optionee. No fractional Shares (or cash in lieu thereof) shall be issued upon
exercise of an Option and the number of 

Non-Qualified Option Agreement                                           Page 2
<PAGE>   3

Shares that may be purchased upon exercise shall be rounded to the nearest 
number of whole Shares.

    5.  Rights of Optionee. The Optionee shall not be deemed for any purpose to 
be the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.

    6.  Adjustment Upon Changes in Capitalization.

            a.  Subject to Section 7, in the event of a Change in 
        Capitalization, the number and class of Shares or other stock or
        securities which are subject to the Option, and the purchase price
        therefor, if applicable, shall be appropriately and equitably adjusted.

            b.  If, by reason of a Change in Capitalization, the Optionee shall
        be entitled to exercise an Option with respect to new, additional or
        different shares of stock or securities, such new, additional or
        different shares shall thereupon be subject to all of the conditions
        which were applicable to the Shares subject to the Option, as the case
        may be, prior to such Change in Capitalization.

    7.  Effect of Certain Transactions. In the event of (i) the liquidation or
dissolution of the Company or (ii) a merger or consolidation of the Company (a
"Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

    8.  Effect of Change in Control. Notwithstanding anything contained in the 
Plan or an Agreement to the contrary, in the event of a Change in Control, all
Options outstanding on the date of such Change in Control shall become
immediately and fully exercisable.

    9.  Effect of Certain Transactions.

            a.  Notwithstanding anything to the contrary or in the Agreement, 
        the Optionee shall forfeit 100% of the Options granted pursuant to this
        Agreement, whether or not vested, if the Optionee breaches the
        provisions of subsections (b) or (d) of this Section 9.

            b.  During the period that the Optionee is employed by the Company 
        or any affiliate of the Company (the "Service Term") and for a period of
        one year thereafter, 



Non-Qualified Option Agreement                                           Page 3
<PAGE>   4

        the Optionee shall not, in the continental United States, directly or
        indirectly, own, manage, operate, join, control, be employed by, or
        participate in the ownership, management, operation or control of or be
        connected in any manner, including but not limited to holding the
        positions of shareholder, director, officer, consultant, independent
        contractor, employee, partner, or investor, with any Competing
        Enterprise. For purposes of this Section, the term "Competing
        Enterprise" shall mean any person, corporation, partnership or other
        entity engaged in the operation of an internet service provider. The
        prohibition of this Section 9 shall not be deemed to prevent Optionee
        from owning 2% or less of any class of equity securities registered
        under Section 12 of the Exchange Act. During the Service Term and for a
        period of one year thereafter, the Optionee shall not interfere with the
        Company's relationship with, or endeavor to entice away from the
        Company, any person who at any time during the Service Term was an
        employee or customer of the Company or otherwise had a material business
        relationship with the Company.

            c.  The necessity for protection of the Company and its affiliates
        against the Optionee's competition, as well as the nature and scope of
        such protection, has been carefully considered by the parties hereto in
        light of the uniqueness of the Optionee's talent and his importance to
        the Company. Accordingly, the Optionee agrees that, in addition to any
        other relief to which the Company may be entitled, the Company shall be
        entitled to seek and obtain injunctive relief (without the requirement
        of any bond) from a court of competent jurisdiction for the purpose of
        restraining the Optionee from any actual or threatened breach of the
        covenant contained in this Section 9. If for any reason a final decision
        of any court determines that the restrictions under this Section 9 are
        not reasonable or that consideration therefor is inadequate, such
        restrictions shall be interpreted, modified or rewritten by such court
        to include as much of the duration, scope and geographic area identified
        in this Section 9 as will render such restrictions valid and
        enforceable.

            d.  The Optionee shall not intentionally disclose or reveal to an
        unauthorized person, during the Service Term or for a two year period
        thereafter, any information relating to the confidential affairs of the
        company or any of its affiliates, including but not limited to technical
        information, business and marketing plans, strategies, customer
        information, other information concerning the Company's products,
        promotions, development, financing, expansion plans, business policies
        and practices, and other forms of information considered by the Company
        to be confidential and in the nature of trade secrets. The Optionee
        shall hold as property of the Company and its affiliates all memoranda,
        books, papers, letters and other data, and all copies thereof or
        therefrom, which are in any way substantially related to the business of
        the company or its affiliates, whether made by him or otherwise coming
        into his possession and, on a prior written demand of the Company made
        within two years after the end of the Service Term, shall deliver the
        same to the company.



Non-Qualified Option Agreement                                           Page 4
<PAGE>   5
    10.  General Rules

            a.  The obligation of the Company to sell or deliver Shares with
        respect to the Options granted shall be subject to all applicable laws,
        rules and regulations, including all applicable federal and state
        securities laws, and the obtaining of all such approvals by governmental
        agencies as may be deemed necessary or appropriate by the Board.

            b.  The Company shall have the right to deduct from any 
        distribution of cash to Optionee, an amount equal to the federal, state
        and local income taxes and other amounts as may be required by law to be
        withheld (the "Withholding Taxes") with respect to any Option. If
        Optionee is entitled to receive Shares upon exercise of an Option, the
        Optionee shall pay the Withholding Taxes to the Company prior to the
        issuance, or release from escrow, of such Shares. In satisfaction of the
        Withholding Taxes to the Company, the Optionee may make a written
        election (the "Tax Election"), which may be accepted or rejected in the
        discretion of the Board, to have withheld a portion of the Shares
        issuable to him or her upon exercise of the Option having an aggregate
        Fair Market Value, on the date preceding the date of exercise, equal to
        the Withholding Taxes, provided that in respect of an Optionee who may
        be subject to liability under Section 16(b) of the Exchange Act either
        (i)(A) the Optionee makes the Tax Election at least six (6) months after
        the date the Option was granted, (B) the Option is exercised during the
        ten day period beginning on the third business day and ending on the
        twelfth business day following the release for publication of the
        Company's quarterly or annual statements of earnings (a "Window Period")
        and (C the Tax Election is made during the Window Period in which the
        Option is exercised prior to such Window Period and subsequent to the
        immediately preceding Window Period or (ii)(A) the Tax Election is made
        at least six (6) months prior to the date the Option is exercised prior
        to the expiration of six (6) months following an election to revoke the
        Tax Election. Notwithstanding the foregoing, the Board may, by the
        adoption or rules or otherwise, (i) modify the provisions in the
        preceding sentence or impose such other restrictions or limitations on
        Tax Elections as may be necessary to ensure that the Tax Elections will
        be exempt transactions under Section 16(b) of the Exchange Act, an (ii)
        permit Tax Elections to be made at such other times and subject to such
        other conditions as the Board determines will constitute exempt
        transactions under Section 16b of the Exchange Act.

            c.  If Optionee makes a disposition, within the meaning of Section
        424(c)of the Code and regulations promulgated thereunder, of any Share
        or Shares issued to such Optionee pursuant to the exercise of an Option
        within the two-year period commencing on the day after the date of the
        grant or within the one-year period commencing on the day after the date
        of transfer of such Share or Shares to the Optionee pursuant to such
        exercise, the Optionee shall, within ten (10) days of such disposition,
        notify the Company thereof, by delivery of written notice to the Company
        at its principal executive office, and immediately deliver to the
        Company the amount of Withholding Taxes.

            d.  No Option granted hereunder shall be transferable by the 
        Optionee to whom granted otherwise than by will or the laws of descent
        and distribution, and an Option may be exercised during the lifetime of
        such Optionee only by the Optionee or his or her 



Non-Qualified Option Agreement                                           Page 5
<PAGE>   6

        guardian or legal representative. The terms of such an Option shall be
        final, binding and conclusive upon the beneficiaries, executors,
        administrators, heirs and successors of the Optionee.

            e.  Termination of Employment or Service. Unless otherwise provided
        in the Agreement evidencing the Option, an option shall terminate on or
        following an Optionee's termination of employment with the Company and
        its Subsidiaries or service as a director of the Company and its
        Subsidiaries as follows:

                (i)   If an Optionee's employment terminates for any reason
                      other than death, Disability or Cause, the Optionee may at
                      any time within three (3) months after his or her
                      termination of employment or service as a director,
                      exercise an option to the extent, and only to the extent,
                      that the Option or portion thereof was exercisable at the
                      date of such termination;

                (ii)  In the event the Optionee's employment or service as a
                      director terminates as a result of Disability, the
                      Optionee may at any time within one (1) year after such
                      termination exercise such Option to the extent, and only
                      to the extent, the Option or portion thereof was
                      exercisable at the date of such termination;

                (iii) If an Optionee's employment or service as a director
                      terminates for Cause, the Option shall terminate
                      immediately and no rights thereunder may be exercised;

                (iv)  If an Optionee dies while an employee of the Company or
                      any Subsidiary or within three(3) months after termination
                      as described in clause (1) of this Section 10(e), the
                      Option may be exercised any time within one (1) year after
                      the Optionee's death by the person or persons to whom such
                      rights under the Option pass by will or by the laws of
                      descent and distribution; provided, however, that an
                      option may be exercised to the extent, and only to the
                      extent, that the Option or portion thereof was exercisable
                      on the date of death or earlier termination.


Non-Qualified Option Agreement                                           Page 6

<PAGE>   7
IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                 INTERNET AMERICA, INC.


                                 /s/ MICHAEL MAPLES
                                 --------------------------
                                 Michael Maples
                                 Chief Executive Officer


                                 OPTIONEE


                                 /s/ DOUGLAS G. SHELDON
                                 --------------------------
                                 Douglas G. Sheldon


Non-Qualified Option Agreement                                           Page 7


<PAGE>   1
                                                                   EXHIBIT 99.11




                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 24th day of March, 1998 by and between
INTERNET AMERICA, INC. (the "Company") and JAMES T. CHANEY (the "Optionee").

     1. Definitions. For purposes of this Agreement:

          a. "Board" means the Board of Directors of the Company.

          b. "Change in Capitalization" means any increase or reduction in the
     number of Shares, or any change (including, but not limited to, a change in
     value) in the Shares or exchange of Shares for a different number or kind
     of Shares or other securities of the Company, by reason of a
     reclassification, recapitalization, merger, consolidation, reorganization,
     stock dividend, stock split or reverse stock split, combination or exchange
     of shares or other similar events.

          c. "Change in Control" shall be deemed to have occurred when the first
     of the following events occurs:

          (i)  when the Company acquires actual knowledge that any person or
               group (as such terms are used in Sections 13(d) and 14(d) (2) of
               the Exchange Act), other than an employee benefit plan
               established or maintained by the Company or any of its
               subsidiaries or the current largest stockholder, is or becomes
               the beneficial owner (as defined under rule 13d-3 of the Exchange
               Act) directly or indirectly, or securities of the Company
               representing 30 percent or more of the combined voting power of
               the Company's directors;

         (ii)  upon the approval by the Company's stockholders of (A) a merger
               or consolidation of the Company with or into another Corporation
               (other than a merger or consolidation in which the Company is the
               surviving corporation and which does not result in any capital
               reorganization or reclassification or other change in the
               Company's the outstanding shares of common stock), (B) a sale of
               disposition of all or substantially all of the Company's assets
               of (C) a plan of liquidation of dissolution of the Company; or

        (iii)  if, at any time, two-thirds of the members of the Board are not
               "Continuing Directors". For this purpose " Continuing Directors"
               shall mean the members of the Board of Directors as of September
               30, 1995, and any individual who becomes a member of the Board
               thereafter if his or her election or nomination for election as a
               director was approved by a vote of at least two-third of the
               Continuing Directors then in office.

          d. "Code" means the Internal Revenue Code of 1986, as amended.


<PAGE>   2

          e. "Company" means Internet America, Inc., a Texas corporation.

          f. "Exchange Act" means the Securities Exchange Act of 1934, as
     amended.

          g. "Fair Market Value" on any date means the closing price of Shares
     on such date on the principal national securities exchange on which Shares
     are listed or admitted to trading, the arithmetic mean of the per Share
     closing bid priced and per Share closing asked price on such date as quoted
     on the National Association of Securities Dealers Automated Quotation
     System or such then market in which such prices are regularly quoted, or,
     if there have been no published bid or asked quotations with respect to
     Shares on such date, the Fair Market Value shall be the value established
     by the Board in good faith and in accordance with Section 422 of the Code.

          h. "Shares" means the common stock, par value $.01 per share, of the
     Company.

     2. Grant of Option. The Company hereby grants to the Optionee, for valuable
consideration, receipt of which is hereby acknowledged, a Non-Qualified Stock
Option ("Option") to purchase from the Company an aggregate of 35,000 Shares at
a purchase price (the "Option Price") of $3.75 per share.

     3. Exercise Period. The Option shall become non-forfeitable according to
the following schedule and shall hereafter be exercisable in whole or in part:

          (i)   First Installment:      8,750 on March 24, 1999
          (ii)  Second Installment:     8,750 on March 24, 2000
          (iii) Third Installment:      8,750 on March 24, 2001
          (iv)  Fourth Installment:     8,750 on March 24, 2002.

The Option may be exercised only with respect to full Shares and may not be
exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

     4. Exercise of an Option. The exercise of an Option shall be made only by a
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
purchased and accompanied by payment therefor. The purchase price for any Shares
purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of Shares that may be purchased upon exercise shall be
rounded to the nearest number of whole Shares.


<PAGE>   3

     5. Rights of Optionee. The Optionee shall not be deemed for any purpose to
be the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.

     6. Adjustment Upon Changes in Capitalization.

          a. Subject to Section 7, in the event of a Change in Capitalization,
     the number and class of Shares or other stock or securities which are
     subject to the Option, and the purchase price therefor, if applicable,
     shall be appropriately and equitably adjusted.

          b. If, by reason of a Change in Capitalization, the Optionee shall be
     entitled to exercise an Option with respect to new, additional or different
     shares of stock or securities, such new, additional or different shares
     shall thereupon be subject to all of the conditions which were applicable
     to the Shares subject to the Option, as the case may be, prior to such
     Change in Capitalization.

     7. Effect of Certain Transactions. In the event of (i) the liquidation or
dissolution of the Company or (ii) a merger or consolidation of the Company (a
"Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

     8. Effect of Change in Control. Notwithstanding anything contained in the
Plan or an Agreement to the contrary, in the event of a Change in Control, all
Options outstanding on the date of such Change in Control shall become
immediately and fully exercisable.

     9. Effect of Certain Transactions.

          a. Notwithstanding anything to the contrary or in the Agreement, the
     Optionee shall forfeit 100% of the Options granted pursuant to this
     Agreement, whether or not vested, if the Optionee breaches the provisions
     of subsections (b) or (d) of this Section 9.

          b. During the period that the Optionee is employed by the Company or
     any affiliate of the Company (the "Service Term") and for a period of one
     year thereafter, the Optionee shall not, in the continental United States,
     directly or indirectly, own, manage, operate, join, control, be employed
     by, or participate in the ownership, management, 


<PAGE>   4


     operation or control of or be connected in any manner, including but not
     limited to holding the positions of shareholder, director, officer,
     consultant, independent contractor, employee, partner, or investor, with
     any Competing Enterprise. For purposes of this Section, the term "Competing
     Enterprise" shall mean any person, corporation, partnership or other entity
     engaged in the operation of an internet service provider. The prohibition
     of this Section 9 shall not be deemed to prevent Optionee from owning 2% or
     less of any class of equity securities registered under Section 12 of the
     Exchange Act. During the Service Term and for a period of one year
     thereafter, the Optionee shall not interfere with the Company's
     relationship with, or endeavor to entice away from the Company, any person
     who at any time during the Service Term was an employee or customer of the
     Company or otherwise had a material business relationship with the Company.

          c. The necessity for protection of the Company and its affiliates
     against the Optionee's competition, as well as the nature and scope of such
     protection, has been carefully considered by the parties hereto in light of
     the uniqueness of the Optionee's talent and his importance to the Company.
     Accordingly, the Optionee agrees that, in addition to any other relief to
     which the Company may be entitled, the Company shall be entitled to seek
     and obtain injunctive relief (without the requirement of any bond) from a
     court of competent jurisdiction for the purpose of restraining the Optionee
     from any actual or threatened breach of the covenant contained in this
     Section 9. If for any reason a final decision of any court determines that
     the restrictions under this Section 9 are not reasonable or that
     consideration therefor is inadequate, such restrictions shall be
     interpreted, modified or rewritten by such court to include as much of the
     duration, scope and geographic area identified in this Section 9 as will
     render such restrictions valid and enforceable.

          d. The Optionee shall not intentionally disclose or reveal to an
     unauthorized person, during the Service Term or for a two year period
     thereafter, any information relating to the confidential affairs of the
     company or any of its affiliates, including but not limited to technical
     information, business and marketing plans, strategies, customer
     information, other information concerning the Company's products,
     promotions, development, financing, expansion plans, business policies and
     practices, and other forms of information considered by the Company to be
     confidential and in the nature of trade secrets. The Optionee shall hold as
     property of the Company and its affiliates all memoranda, books, papers,
     letters and other data, and all copies thereof or therefrom, which are in
     any way substantially related to the business of the company or its
     affiliates, whether made by him or otherwise coming into his possession
     and, on a prior written demand of the Company made within two years after
     the end of the Service Term, shall deliver the same to the company.

     10.General Rules

          a. The obligation of the Company to sell or deliver Shares with
     respect to the Options granted shall be subject to all applicable laws,
     rules and regulations, including all applicable federal and state
     securities laws, and the obtaining of all such approvals by governmental
     agencies as may be deemed necessary or appropriate by the Board.


<PAGE>   5

          b. The Company shall have the right to deduct from any distribution of
     cash to Optionee, an amount equal to the federal, state and local income
     taxes and other amounts as may be required by law to be withheld (the
     "Withholding Taxes") with respect to any Option. If Optionee is entitled to
     receive Shares upon exercise of an Option, the Optionee shall pay the
     Withholding Taxes to the Company prior to the issuance, or release from
     escrow, of such Shares. In satisfaction of the Withholding Taxes to the
     Company, the Optionee may make a written election (the "Tax Election"),
     which may be accepted or rejected in the discretion of the Board, to have
     withheld a portion of the Shares issuable to him or her upon exercise of
     the Option having an aggregate Fair Market Value, on the date preceding the
     date of exercise, equal to the Withholding Taxes, provided that in respect
     of an Optionee who may be subject to liability under Section 16(b) of the
     Exchange Act either (i)(A) the Optionee makes the Tax Election at least six
     (6) months after the date the Option was granted, (B) the Option is
     exercised during the ten day period beginning on the third business day and
     ending on the twelfth business day following the release for publication of
     the Company's quarterly or annual statements of earnings (a "Window
     Period") and (C the Tax Election is made during the Window Period in which
     the Option is exercised prior to such Window Period and subsequent to the
     immediately preceding Window Period or (ii)(A) the Tax Election is made at
     least six (6) months prior to the date the Option is exercised prior to the
     expiration of six (6) months following an election to revoke the Tax
     Election. Notwithstanding the foregoing, the Board may, by the adoption or
     rules or otherwise, (i) modify the provisions in the preceding sentence or
     impose such other restrictions or limitations on Tax Elections as may be
     necessary to ensure that the Tax Elections will be exempt transactions
     under Section 16(b) of the Exchange Act, an (ii) permit Tax Elections to be
     made at such other times and subject to such other conditions as the Board
     determines will constitute exempt transactions under Section 16b of the
     Exchange Act.

          c. If Optionee makes a disposition, within the meaning of Section
     424(c)of the Code and regulations promulgated thereunder, of any Share or
     Shares issued to such Optionee pursuant to the exercise of an Option within
     the two-year period commencing on the day after the date of the grant or
     within the one-year period commencing on the day after the date of transfer
     of such Share or Shares to the Optionee pursuant to such exercise, the
     Optionee shall, within ten (10) days of such disposition, notify the
     Company thereof, by delivery of written notice to the Company at its
     principal executive office, and immediately deliver to the Company the
     amount of Withholding Taxes.

          d. No Option granted hereunder shall be transferable by the Optionee
     to whom granted otherwise than by will or the laws of descent and
     distribution, and an Option may be exercised during the lifetime of such
     Optionee only by the Optionee or his or her guardian or legal
     representative. The terms of such an Option shall be final, binding and
     conclusive upon the beneficiaries, executors, administrators, heirs and
     successors of the Optionee.


<PAGE>   6

          e. Termination of Employment or Service. Unless otherwise provided in
     the Agreement evidencing the Option, an option shall terminate on or
     following an Optionee's termination of employment with the Company and its
     Subsidiaries or service as a director of the Company and its Subsidiaries
     as follows:

         (i)   If an Optionee's employment terminates for any reason other than
               death, Disability or Cause, the Optionee may at any time within
               three (3) months after his or her termination of employment or
               service as a director, exercise an option to the extent, and only
               to the extent, that the Option or portion thereof was exercisable
               at the date of such termination;
         (ii)  In the event the Optionee's employment or service as a director
               terminates as a result of Disability, the Optionee may at any
               time within one (1) year after such termination exercise such
               Option to the extent, and only to the extent, the Option or
               portion thereof was exercisable at the date of such termination;
         (iii) If an Optionee's employment or service as a director terminates
               for Cause, the Option shall terminate immediately and no rights
               thereunder may be exercised;
         (iv)  If an Optionee dies while an employee of the Company or any
               Subsidiary or within three(3) months after termination as
               described in clause (1) of this Section 10(e), the Option may be
               exercised any time within one (1) year after the Optionee's death
               by the person or persons to whom such rights under the Option
               pass by will or by the laws of descent and distribution;
               provided, however, that an option may be exercised to the extent,
               and only to the extent, that the Option or portion thereof was
               exercisable on the date of death or earlier termination.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                                     INTERNET AMERICA, INC.


                                                     /s/ MICHAEL MAPLES
                                                     --------------------------
                                                     Michael Maples
                                                     Chief Executive Officer


                                                     OPTIONEE


                                                      /s/ JAMES T. CHANEY
                                                     --------------------------


<PAGE>   1
                                                                   EXHIBIT 99.12



                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 24th day of March, 1998 by and between
INTERNET AMERICA, INC. (the "Company") and JOHN J. STEWART (the "Optionee").

   1. Definitions. For purposes of this Agreement:

         a. "Board" means the Board of Directors of the Company.

         b. "Change in Capitalization" means any increase or reduction in the
      number of Shares, or any change (including, but not limited to, a change
      in value) in the Shares or exchange of Shares for a different number or
      kind of Shares or other securities of the Company, by reason of a
      reclassification, recapitalization, merger, consolidation, reorganization,
      stock dividend, stock split or reverse stock split, combination or
      exchange of shares or other similar events.

         c. "Change in Control" shall be deemed to have occurred when the first
      of the following events occurs:

            (i) when the Company acquires actual knowledge that any person or
                group (as such terms are used in Sections 13(d) and 14(d) (2) of
                the Exchange Act), other than an employee benefit plan
                established or maintained by the Company or any of its
                subsidiaries or the current largest stockholder, is or becomes
                the beneficial owner (as defined under rule 13d-3 of the
                Exchange Act) directly or indirectly, or securities of the
                Company representing 30 percent or more of the combined voting
                power of the Company's directors;

          (ii)  upon the approval by the Company's stockholders of (A) a merger
                or consolidation of the Company with or into another Corporation
                (other than a merger or consolidation in which the Company is
                the surviving corporation and which does not result in any
                capital reorganization or reclassification or other change in
                the Company's the outstanding shares of common stock), (B) a
                sale of disposition of all or substantially all of the Company's
                assets of (C) a plan of liquidation of dissolution of the
                Company; or

         (iii)  if, at any time, two-thirds of the members of the Board are not
                "Continuing Directors". For this purpose " Continuing Directors"
                shall mean the members of the Board of Directors as of September
                30, 1995, and any individual who becomes a member of the Board
                thereafter if his or her election or nomination for election as
                a director was approved by a vote of at least two-third of the
                Continuing Directors then in office.

         d. "Code" means the Internal Revenue Code of 1986, as amended.


<PAGE>   2

         e. "Company" means Internet America, Inc., a Texas corporation.

         f. "Exchange Act" means the Securities Exchange Act of 1934, as
      amended.

         g. "Fair Market Value" on any date means the closing price of Shares on
      such date on the principal national securities exchange on which Shares
      are listed or admitted to trading, the arithmetic mean of the per Share
      closing bid priced and per Share closing asked price on such date as
      quoted on the National Association of Securities Dealers Automated
      Quotation System or such then market in which such prices are regularly
      quoted, or, if there have been no published bid or asked quotations with
      respect to Shares on such date, the Fair Market Value shall be the value
      established by the Board in good faith and in accordance with Section 422
      of the Code.

         h. "Shares" means the common stock, par value $.01 per share, of the
      Company.

   2. Grant of Option. The Company hereby grants to the Optionee, for valuable
consideration, receipt of which is hereby acknowledged, a Non-Qualified Stock
Option ("Option") to purchase from the Company an aggregate of 25,000 Shares at
a purchase price (the "Option Price") of $3.75 per share.

   3. Exercise Period. The Option shall become non-forfeitable according to the
following schedule and shall hereafter be exercisable in whole or in part:

              (i)   First Installment:             6,250 on March 24, 1999
              (ii)  Second Installment:            6,250 on March 24, 2000
              (iii) Third Installment:             6,250 on March 24, 2001
              (iv)  Fourth Installment:            6,250 on March 24, 2002.

   The Option may be exercised only with respect to full Shares and may not be
exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

   4. Exercise of an Option. The exercise of an Option shall be made only by a 
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
purchased and accompanied by payment therefor. The purchase price for any Shares
purchased pursuant to the exercise of an Option shall be paid in full upon such
exercise by delivery of cash or personal check in amount of purchase price. The
written notice may provide instructions from the Optionee to the Company that
upon receipt of the purchase price in cash from the Optionee's broker or dealer,
designated as such on the written notice, in payment for any Shares purchased
pursuant to the exercise of an Option, the Company shall issue such Shares
directly to the broker or dealer. If requested by the Board, the Optionee shall
deliver this Agreement to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return such Agreement to the Optionee. No
fractional Shares (or cash in lieu thereof) shall be issued upon exercise of an
Option and the number of


Non-Qualified Option Agreement                                            Page 2
<PAGE>   3

Shares that may be purchased upon exercise shall be rounded to the nearest
number of whole Shares.

   5. Rights of Optionee. The Optionee shall not be deemed for any purpose to be
the owner of any Shares subject to any Option unless and until (i) the Option 
shall have been exercised pursuant to the terms thereof, (ii) the Company shall 
have issued and delivered the Shares to the Optionee and (iii) the Optionee's 
name shall have been entered as a stockholder of record on the books of the 
Company. Thereupon, the Optionee shall have full voting, dividend and other 
ownership rights with respect to such Shares.

   6. Adjustment Upon Changes in Capitalization.

         a. Subject to Section 7, in the event of a Change in Capitalization,
      the number and class of Shares or other stock or securities which are
      subject to the Option, and the purchase price therefor, if applicable,
      shall be appropriately and equitably adjusted.

         b. If, by reason of a Change in Capitalization, the Optionee shall be
      entitled to exercise an Option with respect to new, additional or
      different shares of stock or securities, such new, additional or different
      shares shall thereupon be subject to all of the conditions which were
      applicable to the Shares subject to the Option, as the case may be, prior
      to such Change in Capitalization.

   7. Effect of Certain Transactions. In the event of (i) the liquidation or
dissolution of the Company or (ii) a merger or consolidation of the Company (a
"Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

   8. Effect of Change in Control. Notwithstanding anything contained in the 
Plan or an Agreement to the contrary, in the event of a Change in Control, all 
Options outstanding on the date of such Change in Control shall become 
immediately and fully exercisable.

   9. Effect of Certain Transactions.

         a. Notwithstanding anything to the contrary or in the Agreement, the
      Optionee shall forfeit 100% of the Options granted pursuant to this
      Agreement, whether or not vested, if the Optionee breaches the provisions
      of subsections (b) or (d) of this Section 9.

         b. During the period that the Optionee is employed by the Company or
      any affiliate of the Company (the "Service Term") and for a period of one
      year thereafter,


Non-Qualified Option Agreement                                            Page 3
<PAGE>   4

      the Optionee shall not, in the continental United States, directly or
      indirectly, own, manage, operate, join, control, be employed by, or
      participate in the ownership, management, operation or control of or be
      connected in any manner, including but not limited to holding the
      positions of shareholder, director, officer, consultant, independent
      contractor, employee, partner, or investor, with any Competing Enterprise.
      For purposes of this Section, the term "Competing Enterprise" shall mean
      any person, corporation, partnership or other entity engaged in the
      operation of an internet service provider. The prohibition of this Section
      9 shall not be deemed to prevent Optionee from owning 2% or less of any
      class of equity securities registered under Section 12 of the Exchange
      Act. During the Service Term and for a period of one year thereafter, the
      Optionee shall not interfere with the Company's relationship with, or
      endeavor to entice away from the Company, any person who at any time
      during the Service Term was an employee or customer of the Company or
      otherwise had a material business relationship with the Company.

         c. The necessity for protection of the Company and its affiliates
      against the Optionee's competition, as well as the nature and scope of
      such protection, has been carefully considered by the parties hereto in
      light of the uniqueness of the Optionee's talent and his importance to the
      Company. Accordingly, the Optionee agrees that, in addition to any other
      relief to which the Company may be entitled, the Company shall be entitled
      to seek and obtain injunctive relief (without the requirement of any bond)
      from a court of competent jurisdiction for the purpose of restraining the
      Optionee from any actual or threatened breach of the covenant contained in
      this Section 9. If for any reason a final decision of any court determines
      that the restrictions under this Section 9 are not reasonable or that
      consideration therefor is inadequate, such restrictions shall be
      interpreted, modified or rewritten by such court to include as much of the
      duration, scope and geographic area identified in this Section 9 as will
      render such restrictions valid and enforceable.

         d. The Optionee shall not intentionally disclose or reveal to an
      unauthorized person, during the Service Term or for a two year period
      thereafter, any information relating to the confidential affairs of the
      company or any of its affiliates, including but not limited to technical
      information, business and marketing plans, strategies, customer
      information, other information concerning the Company's products,
      promotions, development, financing, expansion plans, business policies and
      practices, and other forms of information considered by the Company to be
      confidential and in the nature of trade secrets. The Optionee shall hold
      as property of the Company and its affiliates all memoranda, books,
      papers, letters and other data, and all copies thereof or therefrom, which
      are in any way substantially related to the business of the company or its
      affiliates, whether made by him or otherwise coming into his possession
      and, on a prior written demand of the Company made within two years after
      the end of the Service Term, shall deliver the same to the company.


Non-Qualified Option Agreement                                            Page 4
<PAGE>   5

  10. General Rules

         a. The obligation of the Company to sell or deliver Shares with respect
      to the Options granted shall be subject to all applicable laws, rules and
      regulations, including all applicable federal and state securities laws,
      and the obtaining of all such approvals by governmental agencies as may be
      deemed necessary or appropriate by the Board.

         b. The Company shall have the right to deduct from any distribution of
      cash to Optionee, an amount equal to the federal, state and local income
      taxes and other amounts as may be required by law to be withheld (the
      "Withholding Taxes") with respect to any Option. If Optionee is entitled
      to receive Shares upon exercise of an Option, the Optionee shall pay the
      Withholding Taxes to the Company prior to the issuance, or release from
      escrow, of such Shares. In satisfaction of the Withholding Taxes to the
      Company, the Optionee may make a written election (the "Tax Election"),
      which may be accepted or rejected in the discretion of the Board, to have
      withheld a portion of the Shares issuable to him or her upon exercise of
      the Option having an aggregate Fair Market Value, on the date preceding
      the date of exercise, equal to the Withholding Taxes, provided that in
      respect of an Optionee who may be subject to liability under Section 16(b)
      of the Exchange Act either (i)(A) the Optionee makes the Tax Election at
      least six (6) months after the date the Option was granted, (B) the Option
      is exercised during the ten day period beginning on the third business day
      and ending on the twelfth business day following the release for
      publication of the Company's quarterly or annual statements of earnings (a
      "Window Period") and (C the Tax Election is made during the Window Period
      in which the Option is exercised prior to such Window Period and
      subsequent to the immediately preceding Window Period or (ii)(A) the Tax
      Election is made at least six (6) months prior to the date the Option is
      exercised prior to the expiration of six (6) months following an election
      to revoke the Tax Election. Notwithstanding the foregoing, the Board may,
      by the adoption or rules or otherwise, (i) modify the provisions in the
      preceding sentence or impose such other restrictions or limitations on Tax
      Elections as may be necessary to ensure that the Tax Elections will be
      exempt transactions under Section 16(b) of the Exchange Act, an (ii)
      permit Tax Elections to be made at such other times and subject to such
      other conditions as the Board determines will constitute exempt
      transactions under Section 16b of the Exchange Act.

         c. If Optionee makes a disposition, within the meaning of Section
      424(c)of the Code and regulations promulgated thereunder, of any Share or
      Shares issued to such Optionee pursuant to the exercise of an Option
      within the two-year period commencing on the day after the date of the
      grant or within the one-year period commencing on the day after the date
      of transfer of such Share or Shares to the Optionee pursuant to such
      exercise, the Optionee shall, within ten (10) days of such disposition,
      notify the Company thereof, by delivery of written notice to the Company
      at its principal executive office, and immediately deliver to the Company
      the amount of Withholding Taxes.

         d. No Option granted hereunder shall be transferable by the Optionee to
      whom granted otherwise than by will or the laws of descent and
      distribution, and an Option may be exercised during the lifetime of such
      Optionee only by the Optionee or his or her


Non-Qualified Option Agreement                                            Page 5
<PAGE>   6

      guardian or legal representative. The terms of such an Option shall be
      final, binding and conclusive upon the beneficiaries, executors,
      administrators, heirs and successors of the Optionee.

         e. Termination of Employment or Service. Unless otherwise provided in
      the Agreement evidencing the Option, an option shall terminate on or
      following an Optionee's termination of employment with the Company and its
      Subsidiaries or service as a director of the Company and its Subsidiaries
      as follows:

         (i)   If an Optionee's employment terminates for any reason other than
               death, Disability or Cause, the Optionee may at any time within
               three (3) months after his or her termination of employment or
               service as a director, exercise an option to the extent, and only
               to the extent, that the Option or portion thereof was exercisable
               at the date of such termination; 

         (ii)  In the event the Optionee's employment or service as a director
               terminates as a result of Disability, the Optionee may at any
               time within one (1) year after such termination exercise such
               Option to the extent, and only to the extent, the Option or
               portion thereof was exercisable at the date of such termination;

         (iii) If an Optionee's employment or service as a director
               terminates for Cause, the Option shall terminate immediately and
               no rights thereunder may be exercised;

         (iv)  If an Optionee dies while an employee of the Company or any
               Subsidiary or within three(3) months after termination as
               described in clause (1) of this Section 10(e), the Option may be
               exercised any time within one (1) year after the Optionee's death
               by the person or persons to whom such rights under the Option
               pass by will or by the laws of descent and distribution;
               provided, however, that an option may be exercised to the extent,
               and only to the extent, that the Option or portion thereof was
               exercisable on the date of death or earlier termination.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                       INTERNET AMERICA, INC.


                                       /s/ MICHAEL MAPLES
                                       --------------------------
                                       Michael Maples
                                       Chief Executive Officer


                                       OPTIONEE


                                       /s/ JOHN J. STEWART
                                       --------------------------
                                       John J. Stewart


Non-Qualified Option Agreement                                            Page 6

<PAGE>   1
                                                                   EXHIBIT 99.13


                      NON-QUALIFIED STOCK OPTION AGREEMENT


Agreement made effective as of the 24th day of March, 1998 by and between
INTERNET AMERICA, INC. (the "Company") and FRANK J. DURDA (the "Optionee").

      1. Definitions. For purposes of this Agreement:

            a. "Board" means the Board of Directors of the Company.

            b. "Change in Capitalization" means any increase or reduction in the
      number of Shares, or any change (including, but not limited to, a change
      in value) in the Shares or exchange of Shares for a different number or
      kind of Shares or other securities of the Company, by reason of a
      reclassification, recapitalization, merger, consolidation, reorganization,
      stock dividend, stock split or reverse stock split, combination or
      exchange of shares or other similar events.

            c. "Change in Control" shall be deemed to have occurred when the
      first of the following events occurs:

            (i)   when the Company acquires actual knowledge that any person or
                  group (as such terms are used in Sections 13(d) and 14(d) (2)
                  of the Exchange Act), other than an employee benefit plan
                  established or maintained by the Company or any of its
                  subsidiaries or the current largest stockholder, is or becomes
                  the beneficial owner (as defined under rule 13d-3 of the
                  Exchange Act) directly or indirectly, or securities of the
                  Company representing 30 percent or more of the combined voting
                  power of the Company's directors;

            (ii)  upon the approval by the Company's stockholders of (A) a
                  merger or consolidation of the Company with or into another
                  Corporation (other than a merger or consolidation in which the
                  Company is the surviving corporation and which does not result
                  in any capital reorganization or reclassification or other
                  change in the Company's the outstanding shares of common
                  stock), (B) a sale of disposition of all or substantially all
                  of the Company's assets of (C) a plan of liquidation of
                  dissolution of the Company; or

            (iii) if, at any time, two-thirds of the members of the Board are
                  not "Continuing Directors". For this purpose " Continuing
                  Directors" shall mean the members of the Board of Directors as
                  of September 30, 1995, and any individual who becomes a member
                  of the Board thereafter if his or her election or nomination
                  for election as a director was approved by a vote of at least
                  two-third of the Continuing Directors then in office.

            d. "Code" means the Internal Revenue Code of 1986, as amended.


<PAGE>   2

            e. "Company" means Internet America, Inc., a Texas corporation.

            f. "Exchange Act" means the Securities Exchange Act of 1934, as
      amended.

            g. "Fair Market Value" on any date means the closing price of Shares
      on such date on the principal national securities exchange on which Shares
      are listed or admitted to trading, the arithmetic mean of the per Share
      closing bid priced and per Share closing asked price on such date as
      quoted on the National Association of Securities Dealers Automated
      Quotation System or such then market in which such prices are regularly
      quoted, or, if there have been no published bid or asked quotations with
      respect to Shares on such date, the Fair Market Value shall be the value
      established by the Board in good faith and in accordance with Section 422
      of the Code.

            h. "Shares" means the common stock, par value $.01 per share, of the
      Company.

      2. Grant of Option. The Company hereby grants to the Optionee, for
valuable consideration, receipt of which is hereby acknowledged, a Non-Qualified
Stock Option ("Option") to purchase from the Company an aggregate of 15,000
Shares at a purchase price (the "Option Price") of $3.75 per share.

      3. Exercise Period. The Option shall become non-forfeitable according to
the following schedule and shall hereafter be exercisable in whole or in part:

               (i)   First Installment:           3,750 on March 24, 1999  
               (ii)  Second Installment:          3,750 on March 24, 2000  
               (iii) Third Installment:           3,750 on March 24, 2001  
               (iv)  Fourth Installment:          3,750 on March 24, 2002  
                                                  
      The Option may be exercised only with respect to full Shares and may not
be exercised after the close of business on the day (the "Termination Date")
preceding the tenth anniversary of the date hereof. The Option shall have no
effect after the Termination Date.

      4. Exercise of an Option. The exercise of an Option shall be made only by
a written notice delivered in person or by mail to the Secretary of the Company
at the Company's principal executive office, specifying the number of Shares to
be purchased and accompanied by payment therefor. The purchase price for any
Shares purchased pursuant to the exercise of an Option shall be paid in full
upon such exercise by delivery of cash or personal check in amount of purchase
price. The written notice may provide instructions from the Optionee to the
Company that upon receipt of the purchase price in cash from the Optionee's
broker or dealer, designated as such on the written notice, in payment for any
Shares purchased pursuant to the exercise of an Option, the Company shall issue
such Shares directly to the broker or dealer. If requested by the Board, the
Optionee shall deliver this Agreement to the Secretary of the Company who shall
endorse thereon a notation of such exercise and return such Agreement to the
Optionee. No fractional Shares (or cash in lieu thereof) shall be issued upon
exercise of an Option and the number of Shares that may be purchased upon
exercise shall be rounded to the nearest number of whole Shares.



Non-Qualified Option Agreement                                            Page 2
<PAGE>   3



      5. Rights of Optionee. The Optionee shall not be deemed for any purpose to
be the owner of any Shares subject to any Option unless and until (i) the Option
shall have been exercised pursuant to the terms thereof, (ii) the Company shall
have issued and delivered the Shares to the Optionee and (iii) the Optionee's
name shall have been entered as a stockholder of record on the books of the
Company. Thereupon, the Optionee shall have full voting, dividend and other
ownership rights with respect to such Shares.

      6. Adjustment Upon Changes in Capitalization.

            a. Subject to Section 7, in the event of a Change in Capitalization,
      the number and class of Shares or other stock or securities which are
      subject to the Option, and the purchase price therefor, if applicable,
      shall be appropriately and equitably adjusted.

            b. If, by reason of a Change in Capitalization, the Optionee shall
      be entitled to exercise an Option with respect to new, additional or
      different shares of stock or securities, such new, additional or different
      shares shall thereupon be subject to all of the conditions which were
      applicable to the Shares subject to the Option, as the case may be, prior
      to such Change in Capitalization.

      7. Effect of Certain Transactions. In the event of (i) the liquidation or
dissolution of the Company or (ii) a merger or consolidation of the Company (a
"Transaction"), the Option issued hereunder shall continue in effect in
accordance with its terms and the Optionee shall be entitled to receive in
respect of each Share subject to any outstanding Option, upon exercise of any
Option, the same number and kind of stock, securities, cash, property, or other
consideration that each holder of a Share was entitled to receive in the
Transaction in respect of a Share. In the event that, after a Transaction, there
occurs any Change in Capitalization with respect to the shares of a surviving or
resulting corporation, then adjustments similar to, and subject to the same
conditions as, those in Section 6 hereof shall be made by the Board.

      8. Effect of Change in Control. Notwithstanding anything contained in the
Plan or an Agreement to the contrary, in the event of a Change in Control, all
Options outstanding on the date of such Change in Control shall become
immediately and fully exercisable.

      9. Effect of Certain Transactions.

            a. Notwithstanding anything to the contrary or in the Agreement, the
      Optionee shall forfeit 100% of the Options granted pursuant to this
      Agreement, whether or not vested, if the Optionee breaches the provisions
      of subsections (b) or (d) of this Section 9.

            b. During the period that the Optionee is employed by the Company or
      any affiliate of the Company (the "Service Term") and for a period of one
      year thereafter, 


Non-Qualified Option Agreement                                            Page 3
<PAGE>   4

      the Optionee shall not, in the continental United States, directly or
      indirectly, own, manage, operate, join, control, be employed by, or
      participate in the ownership, management, operation or control of or be
      connected in any manner, including but not limited to holding the
      positions of shareholder, director, officer, consultant, independent
      contractor, employee, partner, or investor, with any Competing Enterprise.
      For purposes of this Section, the term "Competing Enterprise" shall mean
      any person, corporation, partnership or other entity engaged in the
      operation of an internet service provider. The prohibition of this Section
      9 shall not be deemed to prevent Optionee from owning 2% or less of any
      class of equity securities registered under Section 12 of the Exchange
      Act. During the Service Term and for a period of one year thereafter, the
      Optionee shall not interfere with the Company's relationship with, or
      endeavor to entice away from the Company, any person who at any time
      during the Service Term was an employee or customer of the Company or
      otherwise had a material business relationship with the Company.

            c. The necessity for protection of the Company and its affiliates
      against the Optionee's competition, as well as the nature and scope of
      such protection, has been carefully considered by the parties hereto in
      light of the uniqueness of the Optionee's talent and his importance to the
      Company. Accordingly, the Optionee agrees that, in addition to any other
      relief to which the Company may be entitled, the Company shall be entitled
      to seek and obtain injunctive relief (without the requirement of any bond)
      from a court of competent jurisdiction for the purpose of restraining the
      Optionee from any actual or threatened breach of the covenant contained in
      this Section 9. If for any reason a final decision of any court determines
      that the restrictions under this Section 9 are not reasonable or that
      consideration therefor is inadequate, such restrictions shall be
      interpreted, modified or rewritten by such court to include as much of the
      duration, scope and geographic area identified in this Section 9 as will
      render such restrictions valid and enforceable.

            d. The Optionee shall not intentionally disclose or reveal to an
      unauthorized person, during the Service Term or for a two year period
      thereafter, any information relating to the confidential affairs of the
      company or any of its affiliates, including but not limited to technical
      information, business and marketing plans, strategies, customer
      information, other information concerning the Company's products,
      promotions, development, financing, expansion plans, business policies and
      practices, and other forms of information considered by the Company to be
      confidential and in the nature of trade secrets. The Optionee shall hold
      as property of the Company and its affiliates all memoranda, books,
      papers, letters and other data, and all copies thereof or therefrom, which
      are in any way substantially related to the business of the company or its
      affiliates, whether made by him or otherwise coming into his possession
      and, on a prior written demand of the Company made within two years after
      the end of the Service Term, shall deliver the same to the company.



Non-Qualified Option Agreement                                            Page 4
<PAGE>   5

      10. General Rules

            a. The obligation of the Company to sell or deliver Shares with
      respect to the Options granted shall be subject to all applicable laws,
      rules and regulations, including all applicable federal and state
      securities laws, and the obtaining of all such approvals by governmental
      agencies as may be deemed necessary or appropriate by the Board.

            b. The Company shall have the right to deduct from any distribution
      of cash to Optionee, an amount equal to the federal, state and local
      income taxes and other amounts as may be required by law to be withheld
      (the "Withholding Taxes") with respect to any Option. If Optionee is
      entitled to receive Shares upon exercise of an Option, the Optionee shall
      pay the Withholding Taxes to the Company prior to the issuance, or release
      from escrow, of such Shares. In satisfaction of the Withholding Taxes to
      the Company, the Optionee may make a written election (the "Tax
      Election"), which may be accepted or rejected in the discretion of the
      Board, to have withheld a portion of the Shares issuable to him or her
      upon exercise of the Option having an aggregate Fair Market Value, on the
      date preceding the date of exercise, equal to the Withholding Taxes,
      provided that in respect of an Optionee who may be subject to liability
      under Section 16(b) of the Exchange Act either (i)(A) the Optionee makes
      the Tax Election at least six (6) months after the date the Option was
      granted, (B) the Option is exercised during the ten day period beginning
      on the third business day and ending on the twelfth business day following
      the release for publication of the Company's quarterly or annual
      statements of earnings (a "Window Period") and (C the Tax Election is made
      during the Window Period in which the Option is exercised prior to such
      Window Period and subsequent to the immediately preceding Window Period or
      (ii)(A) the Tax Election is made at least six (6) months prior to the date
      the Option is exercised prior to the expiration of six (6) months
      following an election to revoke the Tax Election. Notwithstanding the
      foregoing, the Board may, by the adoption or rules or otherwise, (i)
      modify the provisions in the preceding sentence or impose such other
      restrictions or limitations on Tax Elections as may be necessary to ensure
      that the Tax Elections will be exempt transactions under Section 16(b) of
      the Exchange Act, an (ii) permit Tax Elections to be made at such other
      times and subject to such other conditions as the Board determines will
      constitute exempt transactions under Section 16b of the Exchange Act.

            c. If Optionee makes a disposition, within the meaning of Section
      424(c)of the Code and regulations promulgated thereunder, of any Share or
      Shares issued to such Optionee pursuant to the exercise of an Option
      within the two-year period commencing on the day after the date of the
      grant or within the one-year period commencing on the day after the date
      of transfer of such Share or Shares to the Optionee pursuant to such
      exercise, the Optionee shall, within ten (10) days of such disposition,
      notify the Company thereof, by delivery of written notice to the Company
      at its principal executive office, and immediately deliver to the Company
      the amount of Withholding Taxes.

            d. No Option granted hereunder shall be transferable by the Optionee
      to whom granted otherwise than by will or the laws of descent and
      distribution, and an Option may be exercised during the lifetime of such
      Optionee only by the Optionee or his or her 


Non-Qualified Option Agreement                                            Page 5
<PAGE>   6

      guardian or legal representative. The terms of such an Option shall be
      final, binding and conclusive upon the beneficiaries, executors,
      administrators, heirs and successors of the Optionee.

            e. Termination of Employment or Service. Unless otherwise provided
      in the Agreement evidencing the Option, an option shall terminate on or
      following an Optionee's termination of employment with the Company and its
      Subsidiaries or service as a director of the Company and its Subsidiaries
      as follows:

            (i)   If an Optionee's employment terminates for any reason other
                  than death, Disability or Cause, the Optionee may at any time
                  within three (3) months after his or her termination of
                  employment or service as a director, exercise an option to the
                  extent, and only to the extent, that the Option or portion
                  thereof was exercisable at the date of such termination;

            (ii)  In the event the Optionee's employment or service as a
                  director terminates as a result of Disability, the Optionee
                  may at any time within one (1) year after such termination
                  exercise such Option to the extent, and only to the extent,
                  the Option or portion thereof was exercisable at the date of
                  such termination;

            (iii) If an Optionee's employment or service as a director
                  terminates for Cause, the Option shall terminate immediately
                  and no rights thereunder may be exercised;

            (iv)  If an Optionee dies while an employee of the Company or any
                  Subsidiary or within three(3) months after termination as
                  described in clause (1) of this Section 10(e), the Option may
                  be exercised any time within one (1) year after the Optionee's
                  death by the person or persons to whom such rights under the
                  Option pass by will or by the laws of descent and
                  distribution; provided, however, that an option may be
                  exercised to the extent, and only to the extent, that the
                  Option or portion thereof was exercisable on the date of death
                  or earlier termination.

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed
and the Optionee has hereunto set his hand, as of the day and year first above
written.

                                 INTERNET AMERICA, INC.


                                 /s/ MICHAEL MAPLES  
                                 -----------------------------------------------
                                 Michael Maples
                                 Chief Executive Officer


                                 OPTIONEE


                                 /s/ FRANK J. DURDA       
                                 -----------------------------------------------
                                 Frank J. Durda


Non-Qualified Option Agreement                                            Page 6



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