BLUE FISH CLOTHING INC
10QSB, 1996-05-20
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-QSB

(Mark One)

[X]      QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

For the quarterly period ended              March 31, 1996
                              -------------------------------------
[  ]     TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

For the transition period from _______________ to _________________

Commission File Number:    1-14078
                           -------
                            BLUE FISH CLOTHING, INC.
                            ------------------------
        (Exact Name of Small Business Issuer as Specified in Its Charter)

             Pennsylvania                                    22-2781253
             ------------                                    ----------
    (State or Other Jurisdiction of                       (I.R.S. Employer
    Incorporation or Organization)                       Identification No.)

                No. 3 Sixth Street, Frenchtown, New Jersey 08825
                ------------------------------------------------
                    (Address of Principal Executive Offices)

                                 (908) 996-3844
                                 --------------
                (Issuer's Telephone Number, Including Area Code)

                                       N/A
       -------------------------------------------------------------------
(Former Name,Former Address and Former Fiscal Year,If Changed Since Last Report)

         Check whether the issuer: (1) filed all reports required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.
               
                       YES  X                      NO
                          -----                       -----

         State the number of shares  outstanding of each of the issuer's classes
of  common  equity  as of the  latest  practicable  date:  As of May  17,  1996,
                                                           ---------------------
6,635,305  shares of Common  Stock,  $.001 par value per share,  were issued and
- --------------------------------------------------------------------------------
4,586,609 shares of Common Stock were outstanding. 
- --------------------------------------------------------------------------------
  Transitional Small Business Disclosure Format (check one):  YES      NO  X
                                                                  ----    ----



                                                       
                            BLUE FISH CLOTHING, INC.

                                      INDEX

                                                                            Page
                                                                            ----

PART I - FINANCIAL INFORMATION

     ITEM 1.  FINANCIAL STATEMENTS

        Balance Sheets - December 31, 1995 and March 31, 1996                 3

        Statements of Operations - For the Three Months Ended                 4
                March 31, 1995 and March 31, 1996

        Statements of Cash Flows - For the Three Months Ended
                March 31, 1995 and March 31, 1996                             5

        Notes to Financial Statements                                         6

     ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS
                     OF FINANCIAL CONDITION AND RESULTS OF
                     OPERATIONS                                               9

PART II - OTHER INFORMATION

     ITEM 1.  LEGAL PROCEEDINGS                                              13

     ITEM 2.  CHANGES IN SECURITIES                                          13

     ITEM 3.  DEFAULTS ON SENIOR SECURITIES                                  13

     ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY                    13
                     HOLDERS

     ITEM 5.  OTHER INFORMATION                                              13

     ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K                               13

     SIGNATURES                                                              14

INDEX TO EXHIBITS AND EXHIBITS                                               15





                            BLUE FISH CLOTHING, INC.
                             BALANCE SHEETS (NOTE 1)
                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                                              MARCH 31, 1996
                                                                              --------------
                                                       DECEMBER 31, 
                                                          1995           ACTUAL          PRO FORMA
                                                   ----------------      ------          ---------
                                                                                          (Note 4)

<S>                                              <C>                <C>              <C>
 ASSETS 

CURRENT ASSETS
     Cash and cash equivalents                       $     124,862    $     24,764     $     24,764
     Restricted cash                                        81,016         102,863          102,863
     Receivables, net of allowance of                      818,066       1,220,276        1,220,276
          $33,000 and $33,000
     Inventories                                         2,026,988       2,100,491        2,100,491
     Other current assets                                   20,684            -                -
     Deferred income taxes                                    -               -             107,688
                                                     -------------    ------------     ------------
               Total current assets                      3,071,616       3,448,394        3,556,082

PROPERTY AND EQUIPMENT
     Property and equipment, net of accumulated            743,242         751,347          751,347
          depreciation of $291,567 and $332,935

OTHER ASSETS
     Noncompete and consulting agreement, net               90,667          82,167           82,167
     Security deposits                                      20,201          20,201           20,201
     Deferred offering costs                               512,770         600,398          600,398
     Deferred income taxes                                    -              -               65,878
                                                      ------------     -----------     ------------
                                                      $  4,438,496    $  4,902,507       $5,076,073
                                                      ============    ============     ============

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITES
     Line of credit                                  $     500,000   $     750,000      $   750,000
     Demand note payable                                      -            100,000          100,000
     Current portion of long-term debt                     189,419         158,247          158,247
     Receivable purchase line of credit                    810,163       1,028,625        1,028,625
     Accounts payable                                      897,732       1,175,258        1,175,258
     Accrued expenses                                      435,287         379,295          379,295
     Shareholder distributions payable                     102,157          52,719           52,719
     Accrued bonus - stock grant                           216,144         216,144          216,144
                                                     -------------    ------------      -----------
               Total current liabilities                 3,150,902       3,860,288        3,860,288

LONG-TERM DEBT                                             109,610         425,916          425,916
DEFERRED COMPENSATION                                      186,845         186,845          186,845
                                                     -------------    ------------      -----------

COMMITMENTS AND CONTINGENCIES
     (Note 8)

STOCKHOLDERS' EQUITY
     Common stock, $.001 par value, 11,000,000
          shares authorized, 5,848,696 shares issued
          and 3,800,000 shares outstanding                   5,849           5,849            5,849
     Additional paid-in capital                            503,471         503,471          827,175
     Retained earnings                                     711,819         150,138             -
     Less- Treasury stock, 2,048,696 common
          shares, at cost                                 (230,000)       (230,000)        (230,000)
                                                      ------------     -----------     ------------
               Total stockholders' equity                  991,139         429,458          603,024
                                                      ------------     -----------     ------------
                                                      $  4,438,496    $  4,902,507       $5,076,073
                                                      ============    ============     ============

</TABLE>

        The accompanying notes are an integral part of these statements.


                                       3



                            BLUE FISH CLOTHING, INC.
                        STATEMENTS OF OPERATIONS (NOTE 1)
                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                                  THREE MONTHS ENDED
                                                                      MARCH 31,
                                                                      ---------
                                                                1995                1996
                                                                ----                ----


<S>                                                         <C>                 <C>       
SALES                                                         $1,809,923          $2,752,179
COST OF GOODS SOLD                                               788,278           1,355,301
                                                              ----------          ----------
          Gross margin                                         1,021,645           1,396,878


OPERATING EXPENSES                                               882,623           1,470,718
                                                              ----------          ----------


          Income (loss) from operations                          139,022             (73,840)


INTEREST EXPENSE                                                  34,229              62,980
                                                              ----------          ----------


INCOME (LOSS) BEFORE STATE INCOME
     TAXES                                                       104,793            (136,820)


STATE INCOME TAXES                                                13,322                  900
                                                              ----------          -----------


NET INCOME (LOSS)                                            $    91,471          $  (137,720)
                                                             ===========          ===========

PRO FORMA DATA (Note 3)
     Historical income (loss) before
         income taxes                                        $   104,793        $   (136,820)
     Pro forma income taxes (benefit)                             43,699             (42,277)
                                                             -----------        ------------
PRO FORMA NET INCOME (LOSS)                                 $     61,094        $    (94,543)
                                                            ============        ============

PRO FORMA NET INCOME (LOSS)
     PER SHARE                                              $       0.02        $      (0.02)

PRO FORMA WEIGHTED AVERAGE
     SHARES OUTSTANDING                                        3,834,800           3,800,000


</TABLE>

        The accompanying notes are an integral part of these statements.





                                        4




                            BLUE FISH CLOTHING, INC.
                        STATEMENTS OF CASH FLOW (NOTE 1)
                                   (UNAUDITED)

<TABLE>
<CAPTION>

                                                                                 THREE MONTHS ENDED MARCH 31,
                                                                            ----------------------------------------
                                                                                1995                      1996
                                                                                ----                      ----
<S>                                                                       <C>                        <C>
OPERATING ACTIVITIES
     Net Income (Loss)                                                       $  91,471                 $ (137,720)
     Adjustments to reconcile net income (loss) to net cash
        provided by operating activities -
          Depreciation and amortization                                         49,689                     49,868
         Net recovery on accounts receivable                                      -                       (57,834)
          (Increase) decrease in assets -   
             Accounts receivable                                               (26,792)                  (344,376)
             Inventory                                                         (22,171)                   (73,503)
             Other current assets                                                  (59)                    20,684
             Other assets                                                       (1,100)                      -

          Increase (decrease) in liabilities -
             Accounts payable                                                   59,441                    277,526
             Accrued expenses                                                 (387,887)                   (55,992)
                                                                             ---------                 ----------
                Net cash used in
                    operating activities                                      (237,408)                  (321,347)
                                                                             ---------                 ----------
INVESTING ACTIVITIES
     Payments for purchases of property and equipment                          (98,390)                   (49,473)
                                                                             ---------                 ----------
                 Net cash used in investing activities                         (98,390)                   (49,473)
                                                                             ---------                 ----------
FINANCING ACTIVITIES
     Net borrowings on line of credit                                          300,000                    250,000
     Receivable purchase line of credit, net                                    28,704                    218,462
     Borrowing on long-term debt                                                  -                       450,000
     Repayments on long-term debt                                              (56,227)                   (64,866)
     Deferred offering expenses paid                                              -                       (87,628)
     Stockholder cash distributions                                            (73,564)                  (473,399)
                                                                             ---------                 ----------
                 Net cash provided by financing activities                     198,913                    292,569
                                                                             ---------                 ----------

NET DECREASE IN CASH AND                                                      (136,885)                   (78,251)
     CASH EQUIVALENTS
CASH AND CASH EQUIVALENTS,
     BEGINNING OF PERIOD                                                       405,564                    205,878
                                                                             ---------                 ----------
CASH AND CASH EQUIVALENTS,
     END OF PERIOD                                                           $ 268,679                 $  127,627
                                                                             =========                 ==========

CASH PAID DURING THE PERIOD FOR
     Interest                                                                $  34,229                 $   60,580
                                                                             =========                 ==========
     State income taxes                                                      $  13,322                 $      900
                                                                             =========                 ==========


</TABLE>

        The accompanying notes are an integral part of these statements.




                                       5




                                                         
                            BLUE FISH CLOTHING, INC.
                          NOTES TO FINANCIAL STATEMENTS
                      FOR THE PERIOD ENDING MARCH 31, 1996
                      ------------------------------------


NOTE 1 - BASIS OF FINANCIAL STATEMENT PRESENTATION:
- ---------------------------------------------------

The accompanying unaudited financial statements are presented in accordance with
the requirements for Form 10-QSB and do not include all the disclosures required
by generally accepted accounting  principles for complete financial  statements.
Reference  should be made to Registration  Statement on Form SB-2  (Registration
No.  33-97418-NY)  for Blue Fish Clothing,  Inc. (the Company) and the Company's
Annual Report on Form 10-KSB for additional  disclosures  including a summary of
the Company's accounting policies.

In the opinion of management of the Company,  the financial  statements  include
all adjustments,  consisting of only normal recurring accruals,  necessary for a
fair  presentation  of the financial  position of Blue Fish  Clothing,  Inc. The
results of operations  for the quarter ended March 31, 1996 or any other interim
period,  are not  necessarily  indicative  of the results to be expected for the
full year.


NOTE 2 - INITIAL PUBLIC OFFERING:
- ---------------------------------

On November 13, 1995, the Company commenced the sale of 800,000 shares of common
stock in a public offering at a price of $5.00 per share.  The offering was made
directly by the Company on a "Minimum/Maximum" basis subject to subscription and
payment for not less than 500,000 shares (the Minimum) and not more than 800,000
shares (the Maximum).  As of May 13, 1996 the Company sold 786,609 shares in the
offering and the offering has been closed yielding net proceeds of approximately
$3,400,000.  Costs  incurred in relation to this offering  have been  separately
identified  in Other Assets,  and will be  reclassified  to  additional  paid in
capital in the second quarter.


NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES AND DISCLOSURES:
- ---------------------------------------------------------

Inventories
- -----------
The components of inventory as presented are as follows:

                                  December 31, 1995             March 31, 1996
                                  -----------------             --------------

Raw materials                          $200,297                      $177,472
Work-in-process                         689,337                       533,079
Finished goods                        1,137,354                     1,389,940
                                     ----------                    ----------
                                    $ 2,026,988                    $2,100,491
                                    ===========                    ==========



                                       6



Major Customers and Concentration of Credit Risk
- ------------------------------------------------
The Company has one  significant  customer that accounted for 18.9% and 12.6% of
total sales  through  December 31, 1995 and March 31, 1996,  respectively.  This
same  customer  accounted  for  16.5% and 10.1% of net  accounts  receivable  at
December 31, 1995 and March 31, 1996, respectively.


NOTE 4 - PRO FORMA INFORMATION:
- -------------------------------

Balance Sheet Effect
- --------------------
The pro forma balance sheet of the Company as of March 31, 1996 reflects (1) the
net deferred  income tax asset which will be recorded by the Company as a result
of the termination of its S Corporation status upon the closing of the Company's
initial public offering  (estimated at $173,566 at March 31, 1996),  and (2) the
reclassification of all S Corporation earnings to additional paid-in capital.

Pro Forma Statement of Operations Data
- --------------------------------------
For informational  purposes,  the accompanying  statements of operations for the
quarter ended March 31, 1995 and 1996 include an unaudited pro forma  adjustment
for the income taxes which would have been  recorded if the Company had not been
an S Corporation, based on the tax laws in effect during the respective period.

The differences  between the federal statutory income tax (benefit) rate and the
pro forma income tax (benefit) rate for all periods presented are as follows:

                                                         1995            1996
                                                         ----            ----

Federal statutory tax rate                              34.0%           (34.0)%
State income taxes, net of federal benefit               6.8             (5.0)
Other                                                    0.9              8.1
                                                        ----             ----
                                                        41.7%           (30.9)%
                                                        ====             ====  

Pro Forma Net Income (Loss) Per Share
- -------------------------------------
Pro forma net income  (loss) per share was  calculated by dividing pro forma net
income  (loss)  by the  weighted  average  number  of  shares  of  common  stock
outstanding  for the  respective  periods,  adjusted for the dilutive  effect of
common  stock  equivalents  which  consist  of stock  options.  Pursuant  to the
requirements of the Securities and Exchange  Commission,  common stock issued by
the Company  during the twelve months  immediately  preceding the initial public
offering,  plus the number of common equivalent shares which were authorized and
will  become  issuable  during the same  period  pursuant to the grant of common
stock  options,  have been  included  in the  calculation  of the shares used in
computing pro forma net income (loss) per share as if they were  outstanding for
all periods  presented using the treasury stock method and the offering price of
$5.00 per share.



                                       7




NOTE 5 - FACTORING AND FINANCING AGREEMENTS:
- --------------------------------------------

During 1995,  the Company had a receivable  purchases  line of credit  agreement
with a bank  which  provided  for  the  assignment  and  processing  of  Company
receivables  with  recourse  to  a  maximum   outstanding   assigned  amount  of
$1,000,000.  The Company assigned 100% of its wholesale credit receivables under
this agreement,  providing  immediate cash availability of up to 88.25% of these
receivables.  In February,  1996, the Company  refinanced  this purchase line of
credit  with  another  bank  subject to  identical  conditions  of the  original
agreement.


NOTE 6 - LINE OF CREDIT:
- ------------------------

The Company fully utilized its $500,000 line of credit at March 31, 1995,  which
bore interest at prime plus .75%. In February, 1996, the Company refinanced this
line of credit with another bank,  and increased the available line of credit to
$1,000,000.  This line of credit is subject to a maximum  outstanding amount not
to exceed 50% of finished goods inventory plus 25% of work in process.  At March
31, 1996, $750,000 of this line of credit was advanced and outstanding.


NOTE 7 - LONG-TERM DEBT:
- ------------------------

On January 2, 1996, the Company  borrowed  $450,000 from a majority  shareholder
subject to certain repayment conditions (see Note 10).


NOTE 8 - COMMITMENTS AND CONTINGENCIES:
- ---------------------------------------

Operating Leases
- ----------------
Effective  January 1, 1996, the Company entered into a five-year lease to secure
a wholesale  showroom  space in New York City,  New York at an annual  rental of
$59,520.

On January 5, 1996,  the Company  entered a five-year  lease to operate a retail
store in Austin,  Texas. This lease,  which is expected to commence in the Fall,
1996, has escalating monthly rents of $4,356 to $4,982.


NOTE 9 - STOCKHOLDERS' EQUITY AND CHANGE OF OWNERSHIP:
- ------------------------------------------------------

The Company experienced no change of ownership during the first quarter of 1996.
Subject  to a  request  made  of and  approved  by the  Board  of  Directors  in
September, 1995, on January 2, 1996, a majority shareholder withdrew $450,000 of
equity as a shareholder distribution (see Note 10).




                                       8



NOTE 10 - RELATED PARTY TRANSACTIONS:
- -------------------------------------

The  Company  leases  one of its  facilities  from  the  father  of the  Company
president  and  majority  stockholder  under  a  ten-year  operating  lease  for
approximately  $35,000 per year. The Company also leases additional office space
from this same individual on a month-to-month  lease for  approximately  $11,000
per year.

On January 2, 1996, the Company's majority  shareholder withdrew $450,000 of the
taxed but  undistributed S corporation  earnings.  The shareholder  loaned these
funds  back to the  Company  on an  unsecured  basis and has waived the right to
receive any further  distributions  of S corporation  earnings other than to pay
taxes on S  corporation  earnings.  The  Company  borrowed  these funds from the
shareholder  and issued a promissory  note in the amount of $450,000 and bearing
interest at 7%. Interest is payable monthly,  and the principal is due on demand
subject  to certain  limitations,  as  defined,  including  limiting  payment to
$100,000 in any 12 month period.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
- --------------------------------------------------------------------------------
OF OPERATIONS:
- --------------

THREE MONTHS ENDED MARCH 31, 1996  ("1996 QUARTER") COMPARED TO THREE MONTHS 
ENDED MARCH 31, 1995 ("1995 QUARTER")


         SALES.  The  Company's  sales  increased  by  $942,256  or  52.1%  from
$1,809,923 in the 1995 quarter to $2,752,179 in the 1996 quarter.  The Company's
wholesale  sales  increased  by 59.5%  from  $1,379,783  in the 1995  quarter to
$2,200,686  in the 1996  quarter,  its  retail  sales  increased  by 27.4%  from
$426,667  in the 1995  quarter to  $543,512  in the 1996  quarter and craft fair
sales  increased by 129.8% from $3,473 in the 1995 quarter to $7,981 in the 1996
quarter.  The Company  attributes the wholesale  sales increase  during the 1996
quarter primarily to an increase in the number of wholesale  accounts,  improved
relations with wholesale  accounts  through the Company's direct sales Messenger
Program,  and the  February,  1996  opening of its New York City  showroom.  The
retail sales  increase was primarily due to a 30.6% increase in same store sales
at the Company's  Frenchtown retail location,  from $244,966 in the 1995 quarter
to  $319,863 in the 1996  quarter,  which the Company  attributes  to  increased
marketing  efforts,  personal  shopping  through  its phone  sales,  and  repeat
customer  purchases.  The Company  opened the Santa Fe store in  December  1994,
which achieved $144,976 in the 1996 quarter,  up 67.3% from its $86,634 sales in
the 1995  quarter.  This  growth was offset in part by a 17.2%  decrease in same
store sales at the  Company's  Taos retail  location,  from  $95,067 in the 1995
quarter to $78,673 in the 1996 quarter,  which the Company attributes  primarily
to migration of business to its new Santa Fe, New Mexico retail location.


         GROSS  MARGIN.  The major  components  impacting  gross  margin are raw
material and production costs, wholesale and retail maintained margins and sales
mix. The Company's  gross margin  decreased,  as a percentage  of sales,  by 5.6
percentage  points from 56.4% in the 1995



                                       9


quarter to 50.8% in the 1996 quarter.  The Company  attributes  this decrease to
the discounted sale of outside vendor inventory in its retail stores in order to
increase the merchandising mix of Company product. Also, excess merchandise from
prior seasons was sold to wholesale customers, at reduced margins. The increased
wholesale  sales as a  percentage  of total sales for the quarter  also  reduced
gross margin percentages.


         OPERATING EXPENSES. The Company's operating expenses increased by 66.6%
from $882,623 to $1,470,718 in the 1996 quarter and increased as a percentage of
sales by 4.6  percentage  points from 48.8% in the 1995  quarter to 53.4% in the
1996  quarter.  The  increase  in  operating  expenses  in the 1996  quarter was
primarily  due to the addition of  management  team  members and staff  support,
insurance,  and accounting  expenses.  Operating expenses related to general and
administrative  functions have  increased  throughout  1995 and 1996,  providing
capacity for future sales growth.  Management expects that operating expenses as
a percentage of sales will decline  throughout 1996 due to sales seasonality and
planned growth.


         INTEREST EXPENSE.  The Company's  interest expense increased by $28,751
or 84% from  $34,229 in the 1995  quarter to $62,980 in the 1996  quarter due to
increased borrowings for the Company's working capital needs including increased
usage of its inventory line of credit (up $250,000 from the 1995 period).


         NET INCOME (LOSS).  As a result of the foregoing,  income (loss) before
pro forma income tax provision  (benefit) decreased $241,613 or 231% from income
of $104,793 in the 1995 quarter to a loss of $136,820 in the 1996  quarter.  Pro
forma net income (loss) after taxes decreased by $155,637 or 255% from income of
$61,094 in the 1995 quarter to a loss of $94,543 in the 1996  quarter.  Although
the addition of senior  managers,  support staff and a new retail store have and
may  continue to  temporarily  reduce net income,  the  Company  believes  these
expenditures are imperative for the Company's  anticipated future growth. Higher
levels of fixed costs will be diluted by anticipated future sales expansion. The
Company expects to recognize reduced earnings  throughout the first half of 1996
due to continued infrastructure improvements.


LIQUIDITY AND CAPITAL RESOURCES:
- --------------------------------

         On November 13, 1995, the Company  commenced the sale of 800,000 shares
of common stock in a public offering at a price of $5.00 per share. The offering
was made  directly  by the  Company  on a  "Minimum/Maximum"  basis  subject  to
subscription  and payment for not less than 500,000 shares (the Minimum) and not
more than  800,000  shares (the  Maximum).  As of May 13, 1996 the Company  sold
786,609  shares in the offering  and the  offering  has been closed.  The public
offering  generated  approximately  $3,400,000,  net of  transaction  costs,  of
additional liquidity to the Company.



                                       10



         Since its inception,  the Company has financed its  operations  through
bank  lines of  credit,  factoring  agreements,  bank  notes and  capital  lease
financing, which has subjected the Company to significant financial constraints.
At March 31,  1996 the Company had  $127,628  in cash and cash  equivalents  (of
which $102,863 was restricted),  a receivable  purchase line of credit for up to
$1,000,000 (with  $1,028,625  outstanding and in transit) and a demand bank line
of credit for up to $1,000,000 (with a $750,000 outstanding  balance).  At March
31, 1996,  the Company had negative  working  capital of $411,894,  reflecting a
decrease  in  working  capital of  $332,608  from a working  capital  deficit of
$79,286 on December 31, 1995.  Working capital is defined as current assets less
current  liabilities.  As a result of the Company's direct public offering,  the
Company has working capital of approximately $3,400,000, as of May 13, 1996.

         At March  31,  1996,  the  Company's  current  liabilities  included  a
stockholder  distribution  payable of $52,719 for the payment of income taxes by
the two stockholders. This amount was recorded in 1995 as an equity distribution
and corresponding accrued liability.

         Net cash used in operations was $321,347  during the three months ended
March 31, 1996,  consisting  primarily of  increases in accounts  receivable  of
$344,376 and operating losses of $137,720, which were partially offset by period
payables increases of $277,526. Net cash used in operating activities during the
same period for 1995 was $237,408 and  consisted  primarily of the Company's net
income of $91,471,  which was more than  offset by  decreased  accrued  expenses
($387,887) due to tax payments made in 1995.

         Net cash used in investing  activities  during the three month  periods
ended March 31, 1996 and 1995 was $49,473 and $98,390, respectively,  consisting
of capital  expenditures  to purchase  property  and  equipment,  including  the
opening of the  Company's  Santa Fe retail  store,  the  renovation  of its Taos
retail store and the  implementation  of the  Company's  management  information
system  foundation in 1995. The majority of the 1996  expenditures  consisted of
the buildout of the  wholesale  showroom.  The Company  anticipates  that future
investing  activities  will  be  funded  substantially  by the  proceeds  of its
Offering, as described by "Use of Proceeds" under Form SB-2, Registration Number
33-97418-NY.

         Net cash  provided  by  financing  activities  in the 1996  period  was
$292,569,  consisting  primarily of borrowings of $250,000 on the Company's line
of credit,  receivables advances of $218,462,  and $450,000 in borrowings from a
majority  shareholder.  This funding was offset in part by $473,399  shareholder
distributions as a withdrawal of accumulated S corporation  earnings  ($450,000)
and the payment of shareholder taxes. Net cash provided by financing  activities
in the same period for 1995 was $198,913,  consisting primarily of borrowings on
the Company's line of credit.

         During  1995,  the Company had a  receivable  purchases  line of credit
agreement  with a bank which  provided  for the  assignment  and  processing  of
Company  receivables with recourse to a maximum  outstanding  assigned amount of
$1,000,000.  The Company assigned 100% of its wholesale credit receivables under
this agreement,  providing  immediate cash availability of up to 88.25% of these
receivables.  In February,  1996, the Company  refinanced  this purchase line of
credit  with  another  bank  subject to  identical  conditions  of the  original
agreement.  This type of 



                                       11



agreement has provided a beneficial source of liquidity to the Company since its
implementation in December 1994.

         The Company  fully  utilized its  $500,000  line of credit at March 31,
1995,  which bore  interest at prime plus .75%. In February,  1996,  the Company
refinanced  this line of credit with another  bank,  and increased the available
line of credit to  $1,000,000.  This  line of  credit  is  subject  to a maximum
outstanding  amount not to exceed 50% of finished  goods  inventory  plus 25% of
work in process. At March 31, 1996, $750,000 of this line of credit was advanced
and outstanding.




                                       12



                         PART II - OTHER INFORMATION



ITEM 1.  LEGAL PROCEEDINGS
         -----------------
         Not applicable


ITEM 2.  CHANGES IN SECURITIES
         ---------------------
         Not applicable


ITEM 3.  DEFAULTS UPON SENIOR SECURITIES
         -------------------------------
         Not applicable


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
         ---------------------------------------------------
         Not applicable


ITEM 5.  OTHER INFORMATION
         -----------------
         Effective May 20, 1996 the Company has appointed Richard Swarttz as the
Company's Chief Financial  Officer and Treasurer to replace Marc Wallach who was
serving as acting Chief Financial Officer and acting Treasurer.  Mr. Swarttz wil
be paid a base salary of $76,000 per year and granted options to purchase 10,000
shares of the  Company's  Common Stock  exercisable  in increments of 20% over 5
years at an exercise  price of $4.00 per share.  Mr.  Wallach  will  continue to
serve as the Company's Chief Executive Officer.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
         --------------------------------
   (a)  EXHIBITS
        10.23    Employment  Agreement by and between Blue Fish  Clothing,  Inc.
                 and Richard  Swarttz  dated April 29, 1996 and effective 
                 May 20, 1996.

        27       Financial Data Schedule.

   (b)  REPORTS ON FORM 8-K.
         Not applicable



                                       13



                                   SIGNATURES


     Pursuant to the  requirements of the Securities Act of 1934, the Registrant
certifies  that it has  caused  this  Report to be  signed on its  behalf by the
undersigned,  thereunto duly authorized,  in the Town of Frenchtown in the State
of New Jersey on May 20, 1996.


                                       BLUE FISH CLOTHING, INC.
                                       (Registrant)





DATE: May 20, 1996                     /s/Marc Wallach
                                       ______________________________
                                       Marc Wallach
                                       Chief Executive Officer,
                                       Acting Chief Financial Officer and
                                       Acting Treasurer



                                       14



                            BLUE FISH CLOTHING, INC.

                                   FORM 10-QSB

                  FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1996


                                INDEX TO EXHIBITS


      EXHIBIT NO.   DESCRIPTION

         10.23      Employment Agreement by and between Blue Fish Clothing, Inc.
                    and Richard Swarttz dated April 29, 1995 and effective 
                    May 20, 1996.

         27         Financial Data Schedule
  
                                       15






                                  EXHIBIT 10.23

                          FORM OF EMPLOYMENT AGREEMENT

                                        April 29, 1996

Richard Swarttz
1425 Forestdale Circle
Jamison, Pa  16829

Dear Richard:

I'm sending  this letter along to confirm our offer of  employment  at Blue Fish
Clothing on April 23th, 1996 and your acceptance on April 26, 1996.

On April 23th,  Blue Fish  offered you the position of Chief  Financial  Officer
with a starting  salary of $76,000 a year. The offer will also include any stock
options  presented  previously  to the CFO if Blue  Fish is to  successfully  go
public on May 13th.

On April 26th,  1995 I received a phone call from you  confirming  this offer as
our new CFO.  On April  29th,  we  finalized  together a start date of May 20th,
1996.  If you should have any  questions  or concerns  between now and May 20th,
please contact me at 908-996-3844 Ext. 268.

Marc and I both have signed this confirmation letter.  Please sign it as well to
confirm  that you  received it and agree to the above and fax that back to us at
908-996-7151.  Once this is all done we plan to  announce  your  appointment  to
everyone  at Blue  Fish.  We look  forward  to  letting  them know you have come
aboard.

We look forward to seeing you on May 20th.

Thank you.

Sincerely yours,


Karen Otto
Director of People Resources


Marc Wallach
Chief Executive Officer
                                       ------------------------------
                                       Richard Swarttz
                                                  Dated:______________________





<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
     COMPANY'S FINANCIAL STATEMENTS DATED MARCH 31, 1996 AND IS QUALIFIED IN ITS
     ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-END>                                   MAR-31-1996
<CASH>                                         127,627
<SECURITIES>                                   0
<RECEIVABLES>                                  1,253,726 
<ALLOWANCES>                                   33,000    
<INVENTORY>                                    2,100,491 
<CURRENT-ASSETS>                               3,448,394 
<PP&E>                                         751,347   
<DEPRECIATION>                                 332,935   
<TOTAL-ASSETS>                                 4,902,507 
<CURRENT-LIABILITIES>                          3,860,288 
<BONDS>                                        425,916   
                          0         
                                    0         
<COMMON>                                       5,849     
<OTHER-SE>                                     423,609   
<TOTAL-LIABILITY-AND-EQUITY>                   4,902,507 
<SALES>                                        2,752,179 
<TOTAL-REVENUES>                               2,752,179 
<CGS>                                          1,355,301
<TOTAL-COSTS>                                  2,826,019
<OTHER-EXPENSES>                               473,399
<LOSS-PROVISION>                               33,000
<INTEREST-EXPENSE>                             62,980
<INCOME-PRETAX>                                (136,820)
<INCOME-TAX>                                   900
<INCOME-CONTINUING>                            (137,720)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (137,720)
<EPS-PRIMARY>                                  (0.02)
<EPS-DILUTED>                                  0
        

</TABLE>


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