BLUE FISH CLOTHING INC
10QSB, 1996-08-19
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
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                    U.S. SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  FORM 10-QSB

(Mark One)

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934

For the quarterly period ended          June 30, 1996

[ ] TRANSITION  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
OF 1934

For the transition period from _______________ to _________________

Commission File Number: 1-14078

                            BLUE FISH CLOTHING, INC.
                            ------------------------
       (Exact Name of Small Business Issuer as Specified in Its Charter)

       Pennsylvania                                  22-2781253
       ------------                                  ----------
(State or Other Jurisdiction of                   (I.R.S. Employer
 Incorporation or Organization)                  Identification No.)



                No. 3 Sixth Street, Frenchtown, New Jersey 08825
                ------------------------------------------------
                    (Address of Principal Executive Offices)



                                 (908) 996-3844
                                 --------------
                (Issuer's Telephone Number, Including Area Code)



                                       N/A
                                       ---
                 (Former Name, Former Address and Former Fiscal
                       Year, If Changed Since Last Report)



     Check  whether  the issuer:  (1) filed all reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.

                         YES                          NO     X
                             ----                           ----

(Issuer has been  subject to the filing  requirements  only since  November  13,
1995.)

     State the number of shares  outstanding of each of the issuer's  classes of
common  equity  as of the  latest  practicable  date:  As of  August  15,  1996,
6,635,896  shares of Common  Stock,  $.001 par value per share,  were issued and
4,587,200 shares of Common Stock were outstanding.

     Transitional Small Business Disclosure Format (check one): 

                        YES                           NO      X
                            ----                            ----


                            BLUE FISH CLOTHING, INC.

                                     INDEX

<TABLE>
<CAPTION>
                                                                                Page
                                                                                ----
PART I - FINANCIAL INFORMATION

     ITEM 1.  FINANCIAL STATEMENTS

<S>                                                                            <C>
        Balance Sheets - December 31, 1995 and June 30, 1996                    3

        Statements of Operations - For the Three and Six Months Ended           4
                June 30, 1995 and June 30, 1996

        Statements of Cash Flows - For the Six Months                           5
                Ended June 30, 1995 and June 30, 1996

        Notes to Financial Statements                                           6


     ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS
              OF FINANCIAL CONDITION AND RESULTS OF
              OPERATIONS                                                        10

PART II - OTHER INFORMATION

     ITEM 1.  LEGAL PROCEEDINGS                                                 15

     ITEM 2.  CHANGES IN SECURITIES                                             15

     ITEM 3.  DEFAULTS ON SENIOR SECURITIES                                     15

     ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY                       15
              HOLDERS

     ITEM 5.  OTHER INFORMATION                                                 15

     ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K                                  15

     SIGNATURES                                                                 16

</TABLE>



                            BLUE FISH CLOTHING, INC.
                                 BALANCE SHEETS
                                 --------------
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                     DECEMBER 31,               JUNE 30,
     ASSETS                                             1995                      1996
     ------                                        ----------------          ----------------

<S>                                                  <C>                      <C>
CURRENT ASSETS
     Cash and cash equivalents                       $     124,862            $    3,293,970
     Restricted cash                                        81,016                    69,599
     Receivables, net of allowance of                      818,066                   813,568
          $33,000 and $33,000
     Inventories                                         2,026,988                 2,350,991
     Other current assets                                   20,684                    80,261
     Deferred income taxes                                       -                   107,688 
                                                     -------------            --------------
               Total current assets                      3,071,616                 6,716,077

PROPERTY AND EQUIPMENT
     Property and equipment, net of accumulated            743,242                   716,565
          depreciation of $291,567 and $375,788

OTHER ASSETS:
     Noncompete and consulting agreement, net               90,667                    73,667
     Security deposits                                      20,201                    20,501
     Deferred offering costs                               512,770                         -
     Deferred income taxes                                       -                    15,878 
                                                   ----------------          ----------------
                                                      $  4,438,496            $    7,542,688
                                                   ================          ================

LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------

CURRENT LIABILITES
     Line of credit                                  $     500,000            $      870,000
     Current portion of long-term debt                     189,419                   322,426
     Receivable purchase line of credit                    810,163                   695,992
     Accounts payable                                      897,732                   672,534
     Accrued expenses                                      435,287                   428,983
     Shareholder distributions payable                     102,157                    52,719
     Accrued bonus - stock grant                           216,144                   176,845 
                                                     -------------            --------------
               Total current liabilities                 3,150,902                 3,219,499 
                                                     -------------            --------------
LONG-TERM DEBT                                             109,610                   317,139 
                                                     -------------            --------------
ACCRUED BONUS - STOCK GRANT                                186,845                     6,519 
                                                     -------------            --------------
COMMITMENTS AND CONTINGENCIES
     (Note 8)

STOCKHOLDERS' EQUITY:
     Common stock, $.001 par value, 11,000,000
          shares authorized, 5,848,696 and 6,635,896
          shares issued and 3,800,000 and 4,587,200
          shares outstanding, respectively                   5,849                     6,636
     Additional paid-in capital                            503,471                 4,038,313
     Retained earnings                                     711,819                   184,582
     Less- Treasury stock, 2,048,696 common
          shares, at cost                                 (230,000)                 (230,000)
                                                     -------------            --------------
               Total stockholders' equity                  991,139                 3,999,531 
                                                     -------------            --------------
                                                      $  4,438,496            $    7,542,688
                                                     =============            ==============
</TABLE>

              The accompanying notes are an integral part of these statements.


                                       3




                            BLUE FISH CLOTHING, INC.
                            STATEMENTS OF OPERATIONS
                            ------------------------
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                              THREE MONTHS ENDED                   SIX MONTHS ENDED
                                                                   JUNE 30,                            JUNE 30,
                                                                   --------                            --------
                                                            1995             1996                1995            1996
                                                            ----             ----                ----            ----
<S>                                                       <C>               <C>                <C>              <C>       
SALES                                                     $2,397,115        $3,121,717         $4,207,038       $5,873,896
COST OF GOODS SOLD                                         1,052,803         1,459,890          1,841,081        2,815,191 
                                                        -------------      ------------       ------------   --------------
          Gross margin                                     1,344,312         1,661,827          2,365,957        3,058,705


OPERATING EXPENSES                                         1,219,402         1,472,275          2,102,025        2,942,993 
                                                        -------------      ------------       ------------   --------------

          Income from operations                             124,910           189,552            263,932          115,712


INTEREST EXPENSE, NET                                         40,867            31,259             75,096           94,239 
                                                        -------------     -------------       ------------   --------------

INCOME BEFORE PROVISION FOR
     INCOME TAX                                               84,043           158,293            188,836           21,473


INCOME TAX PROVISION (BENEFIT) (Note 4)                        6,020          (149,427)            13,527         (163,109)
                                                        -------------    --------------      -------------   --------------

NET INCOME                                               $    78,023      $    307,720        $   175,309      $   184,582
                                                        =============    ==============      =============   ==============


PRO FORMA DATA (Note 5) unaudited:
     Historical income before income taxes               $     84,043     $    158,293        $   188,836     $     21,473
     Pro forma income tax provision                            35,045           77,089             78,744           10,457
                                                        -------------    --------------      -------------   --------------
PRO FORMA NET INCOME                                     $     48,998     $     81,204        $   110,092     $     11,016
                                                        =============    ==============      =============   ==============

PRO FORMA NET INCOME PER SHARE                           $       0.01     $       0.02        $      0.03     $       0.00

PRO FORMA WEIGHTED AVERAGE SHARES
   OUTSTANDING                                             3,831,800         4,290,519          3,831,800        4,064,172


</TABLE>

        The accompanying notes are an integral part of these statements.


                                       4

 
                            BLUE FISH CLOTHING, INC.
                             STATEMENTS OF CASH FLOW
                             -----------------------
                                   (UNAUDITED)


<TABLE>
<CAPTION>
                                                                                     Six Months Ended June 30,
                                                                            ---------------------------------------------
                                                                                1995                        1996
                                                                                ----                        ----
<S>                                                                            <C>                    <C>        
OPERATING ACTIVITIES:
     Net Income                                                                $ 175,309              $   184,582

     Adjustments to reconcile net income to net cash
        used in operating activities -
          Depreciation and amortization                                           79,081                  101,222
          Deferred tax benefit                                                          -                (173,566)
          Provision for losses (recoveries) on accounts receivable                33,644                  (10,024)
          (Increase) decrease in assets -
             Accounts receivable                                                 (73,636)                  14,522
             Inventory                                                          (521,755)                (324,003)
             Other current assets                                                 23,634                   (9,577)
             Other assets                                                             22                     (300)

          Increase (decrease) in liabilities -
             Accounts payable                                                    330,107                 (225,198)
             Accrued expenses                                                   (189,256)                  (6,304)
             Accrued bonus - stock grant                                               -                 (219,625)
                                                                            -------------            -------------
                Net cash used in
                    operating activities                                        (142,850)                (668,271)
                                                                            -------------            -------------
INVESTING ACTIVITIES:
     Payments for purchases of property and equipment                           (109,780)                 (57,545)
                                                                            -------------            -------------
                 Net cash used in investing activities                          (109,780)                 (57,545)
                                                                            -------------            -------------
FINANCING ACTIVITIES:                             
     Net borrowings on line of credit                                            300,000                  370,000
     Receivable purchase line of credit, net                                      96,149                 (114,171)
     Borrowing on long-term debt                                                       -                  450,000
     Repayments on long-term debt                                                (36,209)                (109,464)
     Net cash proceeds received from public offering                                   -                3,751,068
     Stockholder cash distributions                                             (201,706)                (463,926)
                                                                            -------------            -------------
                 Net cash provided by financing activities                       158,234                3,883,507
                                                                            -------------            -------------
NET INCREASE (DECREASE) IN CASH AND
     CASH EQUIVALENTS                                                            (94,396)               3,157,691
CASH AND CASH EQUIVALENTS,
     BEGINNING OF PERIOD                                                         405,564                  205,878
                                                                            -------------            -------------
CASH AND CASH EQUIVALENTS,
     END OF PERIOD                                                             $ 311,168              $ 3,363,569
                                                                            =============            =============

CASH PAID DURING THE PERIOD FOR:
     Interest                                                                  $  75,096              $    91,543
                                                                            =============            =============
     Taxes                                                                     $  13,527              $     2,426
                                                                            =============            =============

</TABLE>

        The accompanying notes are an integral part of these statements.

                                       5

                           BLUE FISH CLOTHING, INC.
                         NOTES TO FINANCIAL STATEMENTS
                      FOR THE PERIOD ENDING JUNE 30, 1996
                      -----------------------------------

NOTE 1 - BASIS OF FINANCIAL STATEMENT PRESENTATION:
- ---------------------------------------------------

The accompanying unaudited financial statements are presented in accordance with
the requirements for Form 10-QSB and do not include all the disclosures required
by generally accepted accounting  principles for complete financial  statements.
Reference  should  be made to the Blue Fish  Clothing,  Inc.'s  (the  "Company")
annual report on Form 10-KSB for additional  disclosures  including a summary of
the Company's accounting policies.

In the opinion of management of the Company,  the financial  statements  include
all adjustments,  consisting of only normal recurring accruals,  necessary for a
fair  presentation  of the financial  position of Blue Fish  Clothing,  Inc. The
results of operations for the three months and six months ended June 30, 1996 or
any other interim period,  are not  necessarily  indicative of the results to be
expected for the full year.

NOTE 2 - INITIAL PUBLIC OFFERING:
- ---------------------------------

On November 13, 1995, the Company commenced the sale of 800,000 shares of common
stock in a public offering at a price of $5.00 per share.  The offering was made
directly by the Company on a "Minimum/Maximum" basis subject to subscription and
payment for not less than 500,000 shares (the Minimum) and not more than 800,000
shares (the Maximum).  The Minimum was raised as of May 13, 1996, and the public
offering was closed as of May 15, 1996,  generating  cash of $3,238,299,  net of
total transaction costs of $697,701. Upon the closing of the offering,  offering
costs deferred prior to the offering were  reclassified to stockholder's  equity
and the Company  converted to C Corporation  status and recorded deferred income
tax  assets  of  $173,566  (see  Note  4).  All  S  Corporation   earnings  were
reclassified to additional paid in capital.

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES AND DISCLOSURES:
- ---------------------------------------------------------

Inventories
- -----------
The components of inventory as presented are as follows:

                                    December 31,             June 30,
                                        1995                   1996
                                        ----                   ----

        Raw materials               $   200,297             $   334,352
        Work-in-process                 689,337                 581,901
        Finished goods                1,137,354               1,434,738
                                      ---------               ---------
                                    $ 2,026,988             $ 2,350,991
                                    ===========             ===========


                                       6

Major Customers and Concentration of Credit Risk
- ------------------------------------------------
The Company has one  significant  customer that accounted for 18.9% and 10.0% of
total sales through December 31, 1995 and June 30, 1996, respectively. This same
customer accounted for 16.5% and 5.0% of net accounts receivable at December 31,
1995 and June 30, 1996, respectively.

NOTE 4 - INCOME TAXES:
- ----------------------

The Company  accounts for income taxes in accordance with Statement of Financial
Accounting  Standards  (SFAS)  No.  109,  "Accounting  for  Income  Taxes,"  the
objective  of which is to recognize  the amount of current and  deferred  income
taxes payable or refundable at the date of the financial  statements as a result
of all events that have been recognized in the financial  statements as measured
by enacted tax laws.

Prior to the closing of the Offering,  the Company had elected to be taxed under
Subchapter  S of the Internal  Revenue  Code.  As a result,  the Company was not
subject to federal  income  taxes,  and the  taxable  income of the  Company was
included in the  stockholders'  tax  returns.  The  Company  had also  elected S
Corporation  status in certain states and,  therefore,  had recorded a provision
for state  income  taxes for those  states that do not  recognize  or  partially
recognize S Corporation treatment.

Shortly before the closing of the Offering, the Company terminated its status as
an S  Corporation  and is now subject to federal  and  additional  state  income
taxes.  The  Company  recorded  a  tax  benefit  of  $173,566  as  a  result  of
establishing deferred income tax assets upon its conversion to a C Corporation.

The provision for income taxes is as follows:

                                                  Three Months      Six Months
                                                     ended            ended
                                                    June  30,        June 30,
                                                      1996             1996
                                                      ----             ----

        Federal                                    $  22,613         $  8,031
        State                                          1,526            2,426
                                                       -----            -----
                                                      24,139           10,457
        Reinstatement of deferred income tax        (173,566)        (173,566)
                                                    --------         -------- 
                                                 $  (149,427)     $  (163,109)
                                                 ===========      =========== 

                                       7

The approximate  income tax effect of each type of temporary  difference at June
30, 1996 is as follows:

        Current deferred income tax assets:
             Uniform inventory capitalization           $   12,971
             Accrued bonus stock grant                      66,788
             Accruals and reserves not currently
                deductible for tax                          27,929
                                                            ------
                                                           107,688
                                                           -------
        Noncurrent deferred income tax assets:
             Depreciation                                   11,233
             Other                                           4,645
                                                             -----
                                                            15,878
                                                            ------
             Net deferred income tax asset              $  123,566
                                                        ----------

NOTE 5 - PRO FORMA INFORMATION:
- -------------------------------

Pro Forma Statement of Operations Data
- --------------------------------------
For informational  purposes,  the accompanying  statements of operations for the
quarter and  year-to-date  ended June 30, 1995 and 1996 include an unaudited pro
forma  adjustment  for the income  taxes which  would have been  recorded if the
Company had not been an S  Corporation,  based on the tax laws in effect  during
the respective period.

The differences  between the federal statutory income tax rate and the pro forma
income tax rate for all periods presented are as follows:

<TABLE>
<CAPTION>
                                                                1995             1996
                                                                ----             ----
        <S>                                                     <C>              <C>
        Federal statutory tax rate                              34.0%            34.0%
        State income taxes, net of federal benefit                6.8              7.9
        Other                                                     0.9              6.8
                                                                  ---              ---
                                                                 41.7%           48.7%
                                                                 ====            ==== 
</TABLE>

Pro Forma Net Income Per Share
- ------------------------------
Pro forma net income per share was  calculated  by dividing pro forma net income
by the weighted  average  number of shares of common stock  outstanding  for the
respective periods, adjusted for the dilutive effect of common stock equivalents
which consist of stock options.  Pursuant to the  requirements of the Securities
and Exchange  Commission,  common stock issued by the Company  during the twelve
months  immediately  preceding the initial public  offering,  plus the number of
common  equivalent  shares which were authorized and will become issuable during
the same  period  pursuant  to the  grant of  common  stock  options,  have been
included in the calculation of the shares used in computing pro forma net income
per  share as if they  were  outstanding  for all  periods  presented  using the
treasury stock method and the offering price of $5.00 per share.


                                       8

NOTE 6 - FACTORING AND FINANCING AGREEMENTS:
- --------------------------------------------

During 1995,  the Company had a receivable  purchases  line of credit  agreement
with a bank  which  provided  for  the  assignment  and  processing  of  Company
receivables  with  recourse  to  a  maximum   outstanding   assigned  amount  of
$1,000,000.  The Company assigned 100% of its wholesale credit receivables under
this agreement,  providing  immediate cash availability of up to 88.25% of these
receivables.  In February,  1996, the Company  refinanced  this purchase line of
credit  with  another  bank  subject to  identical  conditions  of the  original
agreement. This line of credit was increased to $1,500,000 on June 21, 1996.

NOTE 7- LINE OF CREDIT:
- -----------------------

The Company fully utilized its $500,000 line of credit at March 31, 1995,  which
bore interest at prime plus .75%. In February, 1996, the Company refinanced this
line of credit with another bank,  and increased the available line of credit to
$1,000,000.  This line of credit is subject to a maximum  outstanding amount not
to exceed 50% of finished goods  inventory plus 25% of work in process.  At June
30, 1996, $870,000 of this line of credit was advanced and outstanding.

NOTE 8 - COMMITMENTS AND CONTINGENCIES:
- ---------------------------------------

Operating Leases
- ----------------
Effective January,  1, 1996, the Company entered into a six-year lease to secure
a wholesale  showroom  space in New York City,  New York at an annual  rental of
$59,520.

On January 5, 1996,  the  Company  entered a five year lease to operate a retail
store in Austin,  Texas. This lease,  which is expected to commence in the Fall,
1996, has scaleable monthly rents of $4,356 to $4,982.

NOTE 9 - RELATED PARTY TRANSACTION:
- -----------------------------------

The  Company  leases  one of its  facilities  from  the  father  of the  Company
president  and  majority  stockholder  under  a  ten-year  operating  lease  for
approximately  $30,000 per year.  The Company also leases an apartment from this
same individual on a month-to-month lease for approximately $9,500 per year.

On January 2, 1996, the Company's majority  shareholder withdrew $450,000 of the
taxed but  undistributed S corporation  earnings.  The shareholder  loaned these
funds  back to the  Company  on an  unsecured  basis and has waived the right to
receive any further  distributions  of S corporation  earnings other than to pay
taxes on S  corporation  earnings.  The  Company  borrowed  these funds from the
shareholder  and issued a promissory  note in the amount of $450,000 and bearing
interest at 7%. Interest is payable monthly,  and the principal is due on demand
subject  to certain  limitations,  as  defined,  including  limiting  payment to
$100,000 in any 12 month period.


                                       9


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
- --------------------------------------------------------------------------------
OF OPERATIONS:
- --------------

SIX MONTHS ENDED JUNE 30, 1996 ("1996 PERIOD") COMPARED TO SIX MONTHS ENDED JUNE
30, 1995 ("1995 PERIOD")

     SALES. The Company's sales increased by $1,666,858 or 39.6% from $4,207,038
in the 1995 period to  $5,873,896 in the 1996 period.  The  Company's  wholesale
sales increased by 40.3% from $2,923,413 in the 1995 period to $4,100,940 in the
1996 period,  its retail sales  increased by 22.6% from  $1,130,261  in the 1995
period to $1,386,123 in the 1996 period and craft fair sales increased by 152.2%
from  $153,364 in the 1995 period to  $386,833 in the 1996  period.  The Company
attributes the wholesale sales increase  during the 1996 period  primarily to an
increase in the number of wholesale accounts,  improved relations with wholesale
accounts through the Messenger  Program,  and the February,  1996 opening of its
New York City  showroom.  The retail sales  increase was primarily due to a 9.5%
increase in same store sales at the Company's  Frenchtown retail location,  from
$750,978 in the 1995 period to  $821,966 in the 1996  period,  which the Company
attributes to increased  marketing efforts,  personal shopping through its phone
sales, and repeat customer  purchases.  The Company opened the Santa Fe store in
December  1994,  which achieved  $371,462 in the 1996 period,  up 75.7% from its
$211,389  sales in the 1995  period.  The  Company's  Taos,  New  Mexico  retail
location  achieved a 14.8% increase from $167,894 in the 1995 period to $192,695
in the 1996  period.  The increase in craft fair sales was due to an increase in
the number of fairs and  festivals  that the  Company  attended,  as well as the
continued sale of past season and slightly damaged goods at special showplaces.

     GROSS MARGIN. The major components  affecting gross margin are raw material
and production costs, wholesale and retail maintained margins and sales mix. The
Company's  gross margin  decreased,  as a percentage of sales, by 4.1 percentage
points  from 56.2% in the 1995 period to 52.1% in the 1996  period.  The Company
attributes  this  decrease  to  additional  discounted  sales of outside  vendor
inventory  in its retail  stores in order to increase the  merchandising  mix of
Company product. In addition,  the Company experienced an increase in production
costs as a percent of sales,  and old inventory  was sold at reduced  margins at
the Company's Friend's and Family sale.

     OPERATING EXPENSES.  The Company's operating expenses increased by $840,968
or 40.0% from  $2,102,025  to  $2,942,993  in the 1996 period and increased as a
percentage  of sales by 0.1  percentage  points from 50.0% in the 1995 period to
50.1% in the 1996 period.  The increase in operating expenses in the 1996 period
was primarily due to the addition of management  team members and staff support,
insurance,  and accounting  expenses.  Operating expenses related to general and
administrative  functions have  increased  throughout  1995 and 1996,  providing
capacity for future sales growth.


                                       10

INTEREST  EXPENSE,  NET. The Company's  interest expense increased by $19,143 or
25.5%  from  $75,096 in the 1995  period to  $94,239  in the 1996  period due to
increased borrowings for the Company's working capital needs including increased
usage of its inventory line of credit (up $370,000 from the 1995 period).

     NET  INCOME.  As a  result  of the  foregoing,  income  before  income  tax
provision (benefit) decreased $167,363 or 88.6% from $188,836 in the 1995 period
to an income before income tax provision of $21,473 in the 1996 period. Although
the addition of senior  managers,  support staff and a new retail store have and
may  continue to  temporarily  reduce net income,  the  Company  believes  these
expenditures are imperative for the Company's  anticipated future growth. Higher
levels of fixed costs will be diluted by realization of anticipated future sales
expansion.  The Company  expects to recognize  reduced  earnings  throughout the
second half of 1996 due to continued infrastructure improvements.

Net income  after taxes  increased  by $9,273 or 5.3% from  $175,309 in the 1995
period to $184,582 in the 1996 period.  This  increase was  primarily due to the
recording  of a tax  benefit of $173,566  as a result of  establishing  deferred
income tax assets upon the Company's  conversion to a C Corporation  (see Note 4
to Financial Statements).

THREE MONTHS ENDED JUNE 30, 1996 ("1996 QUARTER") COMPARED TO THREE MONTHS ENDED
JUNE 30, 1995 ("1995 QUARTER")

     SALES.  The Company's  sales increased by $724,602 or 30.2% from $2,397,115
in the 1995 quarter to $3,121,717 in the 1996 quarter.  The Company's  wholesale
sales  increased by 23.1% from  $1,543,630  in the 1995 quarter to $1,900,254 in
the 1996 quarter,  its retail sales increased by 19.8% from $703,594 in the 1995
quarter to $842,611 in the 1996 quarter and craft fair sales increased by 152.8%
from $149,891 in the 1995 quarter to $378,852 in the 1996  quarter.  The Company
attributes the wholesale sales increase during the 1996 quarter  primarily to an
increase in the number of wholesale accounts,  improved relations with wholesale
accounts through the Messenger  Program,  and the February,  1996 opening of its
New York City showroom.  The retail sales increase was primarily due to an 81.5%
increase in same store sales at the  Company's  Santa Fe retail  location,  from
$124,755 in the 1995 quarter to $226,486 in the 1996 quarter. The Company's Taos
retail location  increased by 56.6% from $72,827 in the 1995 quarter to $114,022
in the 1996  quarter.  This growth was offset in part by a 0.8% decrease in same
store sales at the Company's  Frenchtown  retail location,  from $506,012 in the
1995 quarter to $502,103 in the 1996 quarter.


                                       11


     GROSS MARGIN. The major components  affecting gross margin are raw material
and production costs, wholesale and retail maintained margins and sales mix. The
Company's  gross margin  decreased,  as a percentage of sales, by 2.9 percentage
points from 56.1% in the 1995 quarter to 53.2% in the 1996 quarter.  The Company
attributes  this  decrease  to  additional  discounted  sales of outside  vendor
inventory  in its retail  stores in order to increase the  merchandising  mix of
Company  product,  as well as a change in the mix of total  sales.  Craft sales,
which  generate  lower gross margin dollars than wholesale and retail sales were
higher as a  percentage  to sales by 5.9% for the 1996  quarter  compared to the
1995 quarter.  In addition,  the Company  experienced  an increase in production
costs as a percent of sales,  and old inventory  was sold at reduced  margins at
the Company's Friend's and Family sale.

     OPERATING EXPENSES.  The Company's operating expenses increased by $252,873
or 20.7% from  $1,219,402  in the 1995 quarter to $1,472,275 in the 1996 quarter
and  decreased as a percentage of sales by 3.7  percentage  points from 50.9% in
the 1995  quarter  to  47.2% in the 1996  quarter.  The  increase  in  operating
expenses in the 1996 quarter was  primarily  due to the  addition of  management
team members and staff support,  insurance,  and accounting expenses.  Operating
expenses  related  to  general  and  administrative   functions  have  increased
throughout 1995 and 1996, providing capacity for future sales growth.

     INTEREST EXPENSE, NET. The Company's interest expense decreased by 23.5% or
$9,608 from  $40,867 in the 1995  quarter to $31,259 in the 1996  quarter due to
interest  income of $29,725 earned from the investing of funds which offsets the
interest expense resulting from the line of credit.

     NET  INCOME.  As a  result  of the  foregoing,  income  before  income  tax
provision  (benefit)  increased  by $74,250  or 88.3%  from  $84,043 in the 1995
quarter to $158,293 in the 1996 quarter.

Net income after taxes  increased by $229,697 or 294.4% from $78,023 in the 1995
quarter  to a net income  after  taxes of  $307,720  in the 1996  quarter.  This
increase was  primarily  due to the  recording of a tax benefit of $173,566 as a
result of establishing  deferred income tax assets upon the Company's conversion
to a C Corporation (see Note 4 to Financial Statements).


                                       12


LIQUIDITY AND CAPITAL RESOURCES:
- --------------------------------

      On November 13, 1996, the Company  commenced the sale of 800,000 shares of
common  stock in a public  offering at a price of $5.00 per share.  The offering
was made  directly  by the  Company  on a  "Minimum/Maximum"  basis  subject  to
subscription  and payment for not less than 500,000 shares (the Minimum) and not
more than  800,000  shares (the  Maximum).  The Minimum was raised as of May 13,
1996,  and the  offering  was closed as of May 15,  1996.  The  public  offering
provided $3,238,299, net of transaction costs of $697,701, all of which had been
paid as of June 30, 1996.

     Since its inception,  the Company has financed its operations  through bank
lines of credit,  factoring agreements,  bank notes and capital lease financing,
which has subjected the Company to significant  financial  constraints.  At June
30, 1996, as a result of the Company's initial public offering,  the Company had
$3,363,569 in cash and cash  equivalents (of which $69,599 was restricted)  from
$205,878 in cash and cash equivalents at December 31, 1995 (of which $81,016 was
restricted),  a receivable  purchase line of credit for up to  $1,500,000  (with
$695,992  outstanding and in transit) and a demand bank line of credit for up to
$1,000,000 (with a $870,000 outstanding  balance). At June 30, 1996, the Company
had working capital of $3,496,578,  reflecting an increase in working capital of
$3,575,864  from $(79,286) on December 31, 1995.  Working  capital is defined as
current assets less current liabilities.

     At June 30, 1996, the Company's current liabilities  included a stockholder
distribution  payable of  $52,719  for the  payment  of income  taxes by the two
stockholders.  This  amount  has been  recorded  as an equity  distribution  and
corresponding accrued liability.

     Net cash used in operations  was $668,271  during the six months ended June
30, 1996,  consisting  primarily  of an increase in  inventory of $324,003,  and
decreases in accounts  payable of  $225,198,  and accrued  bonus-stock  grant of
$219,625.  Net cash used in operating activities during the same period for 1995
was $142,850 and  consisted  primarily of the  Company's net income of $175,309,
and an increase in accounts payable of $330,107,  which was offset by a decrease
of accrued expenses of $189,256, and an increase in inventory of $521,755.

     Net cash  used in  investing  activities  in the  1996  and 1995 six  month
periods  was  $57,545  and   $109,780,   respectively,   consisting  of  capital
expenditures  to purchase  property and equipment,  including the opening of the
Company's Santa Fe retail store, the renovation of its Taos retail store and the
implementation  of the Company's  Management  Information  System  Foundation in
1995.  The  majority of the 1996  expenditures  consisted of the buildout of the
wholesale  showroom in New York. The Company  anticipates  that future investing
activities  will be funded  substantially  by the proceeds of its  Offering,  as
described by "Use of Proceeds" under Form SB-2, Registration Number 33-97418-NY.



                                       13

     Net  cash  provided  by  financing   activities  in  the  1996  period  was
$3,883,507,  consisting  primarily of net cash proceeds received from the public
offering of $3,751,068,  borrowings on the Company's line of credit of $370,000,
and $450,000 of borrowings from a majority shareholder.  This funding was offset
in part by shareholder  distributions of $463,926 as a withdrawal of accumulated
S corporation  earnings.  Net cash provided by financing  activities in the same
period  for  1995  was  $158,234,  consisting  primarily  of  borrowings  on the
Company's line of credit.

     During  1995,  the  Company  had a  receivable  purchases  line  of  credit
agreement  with a bank which  provided  for the  assignment  and  processing  of
Company  receivables with recourse to a maximum  outstanding  assigned amount of
$1,000,000.  The Company assigned 100% of its wholesale credit receivables under
this agreement,  providing  immediate cash  availability of up to 88.3% of these
receivables.  In February,  1996,  the Company  refinanced this purchase line of
credit  with  another  bank  subject to  identical  conditions  of the  original
agreement. This line of credit was increased to $1,500,000 on June 21, 1996.

     The Company  fully  utilized its $500,000 line of credit at March 31, 1995,
which  bore  interest  at prime  plus  .75%.  In  February,  1996,  the  Company
refinanced  this line of credit with another  bank,  and increased the available
line of credit to  $1,000,000.  This  line of  credit  is  subject  to a maximum
outstanding  amount not to exceed 50% of finished  goods  inventory  plus 25% of
work in process.  At June 30, 1996, $870,000 of this line of credit was advanced
and outstanding.

     The net proceeds of the Company's  initial public  offering,  together with
the lines of credit described above and income  generated from  operations,  are
expected  to meet the  Company's  funding  needs to achieve its  objectives  and
growth strategy for at least the next 18 months.


                                       14


                          PART II - OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS
         -----------------

     Not applicable


ITEM 2.  CHANGES IN SECURITIES
         ---------------------

     Not applicable


ITEM 3.  DEFAULTS UPON SENIOR SECURITIES
         -------------------------------

     Not applicable


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
         ---------------------------------------------------
     Not applicable


ITEM 5.  OTHER INFORMATION
         -----------------

     Not applicable


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
         --------------------------------

     (A)  EXHIBITS
          Not applicable


     (B)  REPORTS ON FORM 8-K
          Not applicable


                                       15

                                   SIGNATURES


     Pursuant to the  requirements of the Securities Act of 1934, the Registrant
certifies  that it has  caused  this  Report to be  signed on its  behalf by the
undersigned,  thereunto duly authorized,  in the Town of Frenchtown in the State
of New Jersey on August 16, 1996.


                                             BLUE FISH CLOTHING, INC.
                                             (Registrant)





DATE:    August 16, 1996                     /s/ Marc Wallach
                                             ------------------------------
                                             Marc Wallach
                                             Chief Executive Officer





DATE:  August 16, 1996                       /s/ Richard E. Swarttz
                                             ------------------------------
                                             Richard E. Swarttz
                                             Chief Financial Officer and
                                             Treasurer






                                       16




<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-END>                                   JUN-30-1996
<CASH>                                         3,363,569
<SECURITIES>                                   0
<RECEIVABLES>                                  846,568
<ALLOWANCES>                                   33,000
<INVENTORY>                                    2,350,991
<CURRENT-ASSETS>                               6,716,077
<PP&E>                                         716,565
<DEPRECIATION>                                 375,788
<TOTAL-ASSETS>                                 7,542,688
<CURRENT-LIABILITIES>                          3,219,499
<BONDS>                                        317,139
                          0
                                    0
<COMMON>                                       6,636
<OTHER-SE>                                     3,992,895
<TOTAL-LIABILITY-AND-EQUITY>                   7,542,688
<SALES>                                        3,121,717
<TOTAL-REVENUES>                               3,121,717
<CGS>                                          1,459,890
<TOTAL-COSTS>                                  2,932,165
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               33,000
<INTEREST-EXPENSE>                             31,259
<INCOME-PRETAX>                                158,293
<INCOME-TAX>                                   (149,427)
<INCOME-CONTINUING>                            307,720
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   307,720
<EPS-PRIMARY>                                  0.02
<EPS-DILUTED>                                  0
        


</TABLE>


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