BLUE FISH CLOTHING INC
NT 10-Q, 1996-05-16
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
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<PAGE>
 
                         UNITED STATES
                SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549

                          FORM 12b-25

                   NOTIFICATION OF LATE FILING

                                                           OMB APPROVAL         
                                                     OMB Number       3235-0058 
                                                     Expires:      May 31, 1997 
                                                     Estimated average burden   
                                                     hours per response....2.50 

                                                           SEC File Number 
                                                             33-97418-NY   
                                                                            
                                                            CUSIP Number   
                                                            095480 10 9    
(Check One):  [ ]Form 10-K  [ ]Form 20-F  [ ]Form 11-K
              [X]Form 10-QSB[ ]Form N-SAR

              For Period Ended:  March 31, 1996
                                -----------------------
              [ ] Transition Report on Form 10-K
              [ ] Transition Report on Form 20-F
              [ ] Transition Report on Form 11-K
              [ ] Transition Report on Form 10-Q
              [ ] Transition Report on Form N-SAR
              For the Transition Period Ended:
- --------------------------------------------------------------------------------
 Read Instruction (on back page) Before Preparing Form. Please Print or Type.
Nothing in this form shall be construed to imply that the Commission has 
verified any information contained herein.
- --------------------------------------------------------------------------------

If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates:
- --------------------------------------------------------------------------------

PART I - REGISTRANT INFORMATION
- --------------------------------------------------------------------------------
Full Name of Registrant:

             Blue Fish Clothing, Inc.
- --------------------------------------------------------------------------------
Former Name if Applicable:

             n/a
- --------------------------------------------------------------------------------
Address of Principal Executive Office (Street and Number):

             No. 3 Sixth Street
- --------------------------------------------------------------------------------
City, State and Zip Code:

             Frenchtown, New Jersey 08825
- --------------------------------------------------------------------------------

PART II - RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

     (a)  The reasons described in reasonable detail in Part 
          III of this form could not be eliminated without 
          unreasonable effort or expense;
     (b)  The subject annual report, semi-annual report, 
          transition report on Form 10-K, Form 20-F, 11-K or 
          Form N-SAR, or portion thereof, will be filed on 
          or before the fifteenth calendar day following the 
[X]       prescribed due date; or the subject quarterly 
          report of transition report on Form 10-Q, or 
          portion thereof will be filed on or before the 
          fifth calendar day following the prescribed due 
          date; and
     (c)  The accountant's statement or other exhibit 
          required by Rule 12b-25(c) has been attached if 
          applicable.

PART III - NARRATIVE

State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, 
N-SAR, or the transition report or portion thereof, could not be filed within 
the prescribed time period.
<PAGE>
 
PART IV - OTHER INFORMATION

(1)  Name and telephone number of person to contact in regard to 
     this notification:

     Marc Wallach                           908              996-3844
     --------------------------------  -------------- --------------------------
                  (Name)                 (Area Code)    (Telephone Number)

(2)  Have all other periodic reports required under Section 
     13 or 15(d) of the Securities Exchange Act of 1934 or 
     Section 30 of the Investment Company Act of 1940 during 
     the preceding 12 months or for such shorter period that 
     the registrant was required to file such report(s) been 
     filed?  If answer is no, identify reports.               [X] Yes     [ ] No
     
- --------------------------------------------------------------------------------

(3)  Is it anticipated that any significant change in 
     results of operations from the corresponding period for 
     the last fiscal year will be reflected by the earnings 
     statements to be included in the subject report or 
     portion thereof?                                         [ ] Yes     [X] No

     If so, attach an explanation of the anticipated change, both narratively
     and quantitatively, and, if appropriate, state the reasons why a reasonable
     estimate of the results cannot be made.

- --------------------------------------------------------------------------------

                           BLUE FISH CLOTHING, INC. 
              --------------------------------------------------
                 (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.


Date:  May 10, 1996                   By:  /s/ Marc Wallach
      ------------------------------      --------------------------------------
                                           Marc Wallach, Chief Executive Officer

INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly authorized representative. The name and title of the person 
signing this form shall be typed or printed beneath the signature. If the 
statement is signed on behalf of the registrant by an authorized representative 
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

                                   ATTENTION
Intentional misstatements or omissions of fact constitute Federal Criminal 
Violations (See 18 U.S.C. 1001).
- --------------------------------------------------------------------------------

                             GENERAL INSTRUCTIONS

1.  This form is required by Rule 12b-25 (17 CFR 240.12b-25) of the General 
    Rules and Regulations under the Securities Exchange Act of 1934.

2.  One signed original and four conformed copies of this form and amendments
    thereto must be completed and filed with the Securities and Exchange
    Commission, Washington, D.C. 20549, in accordance with Rule 0-3 of the
    General Rules and Regulations under the Act. The information contained in or
    filed with the form will be made a matter of public record in the 
    Commission files.

3.  A manually signed copy of the form and amendments thereto shall be filed
    with each national securities exchange on which any class of securities of
    the registrant is registered.

4.  Amendments to the notifications must also be filed on form 12b-25 but need
    not restate information that has been correctly furnished. The form shall be
    clearly identified as an amended notification.

5.  Electronic Filers. This form shall not be used by electronic filers unable
    to timely file a report solely due to electronic difficulties. Filers
    unable to submit a report within the time period prescribed due to
    difficulties in electronic filing should comply with either Rule 201 or Rule
    202 of Regulations S-T ($232.201 or $232.202 of this chapter) or apply for
    an adjustment in filing date pursuant to Rule 13(b) of Regulation S-T
    ($232.13(b) of this chapter).
<PAGE>
 
                                    RIDER A
                             
                             PART III - NARRATIVE

     The Registrant cannot file its quarterly report at this time on Form 10-QSB
without unreasonable effort or expense. The Registrant is closing on its ongoing
public offering on May 13, 1996 and will be unable to complete its quarterly
report on Form 10-QSB by deadline of May 15, 1996. The Registrant requires
additional time to complete the financial statement disclosure in its quarterly
report on Form 10-QSB.


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