BLUE FISH CLOTHING INC
8-K, 1998-10-08
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
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                 U.S. SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549


                               FORM 8-K


                        Current Report Pursuant
                     to Section 13 or 15(d) of the
                    Securities Exchange Act of 1934




Date of Report (Date of Earliest Event Reported)  August 21, 1998
                                                  --------------

                          Blue Fish Clothing, Inc.
         ------------------------------------------------------
         (Exact Name of Registrant as Specified in its Charter)


                               Pennsylvania
             ----------------------------------------------
             (State or Other Jurisdiction of Incorporation)


            1-14078                               22-2781253
     ----------------------                -------------------------
     Commission File Number                (I.R.S. Employer I.D. No.)


             No. 3 Sixth Street, Frenchtown, New Jersey 08825
      ------------------------------------------------------------
      (Address of Principal Executive Offices, Including Zip Code)

                            (908) 996-3844
          ----------------------------------------------------
          (Registrant's Telephone Number, Including Area Code)


                             Not Applicable
      -------------------------------------------------------------
      (Former Name or Former Address, if Changed Since Last Report)



Item 5.   Other Events
- ------    ------------

The Company announced that Jeffrey L. Haims, who has been serving as 
Acting Chief Executive Officer since March 27, 1998, has been 
appointed President, Chief Executive Officer and has been elected to 
the Board of Directors.  As part of a 5-year contract, a significant 
portion of Mr. Haims' compensation is dependent upon achievement of a 
wide range of goals and measurements designed to maximize shareholder 
value and company performance, while maintaining the Company's 
adherence to core beliefs.

Item 7.   Exhibits
- ------    --------
          10.44.   Employment Agreement, effective as of August 21, 
                   1998, by and between Blue Fish Clothing, Inc. and 
                   Jeffrey L. Haims.


                               SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf 
by the undersigned hereunto duly authorized.

                                    BLUE FISH CLOTHING, INC.


Date:  October 7, 1998           By: /s/ Jeffrey L. Haims
                                    -------------------------------------
                                    Jeffrey L. Haims
                                    President and Chief Executive Officer



                           EMPLOYMENT AGREEMENT

     THIS AGREEMENT, effective as of August 21, 1998, by and 
between BLUE FISH CLOTHING, INC., a Pennsylvania business 
corporation with its principal offices at No. 3 Sixth Street, 
Frenchtown, New Jersey 08825  (hereinafter referred to as the 
"Employer" or the "Corporation") and JEFFREY L. HAIMS residing at 
27 South 2nd Street, Apartment 3, Easton, PA  18012  (hereinafter 
referred to as the "Employee").  The Employer and the Employee 
are the "Parties" to this Agreement.

     The Purpose of this Agreement is to define the relationship 
between Employer and Employee.

     In consideration of the mutual promises herein, and intending to be 
legally bound, the Parties agree as follows:

     1.  Employment, Services and Duties.

         a.  The Employer hereby employs Employee, and Employee 
hereby accepts employment as its President and Chief Executive 
Officer, to render services in such administrative and 
representational capacity in connection with the operation of the 
Employer's business as may be required by the Board of Directors 
and upon all of the terms and conditions set forth in this 
Agreement.

         b.  Employee agrees to perform his services efficiently 
and to the best of his ability.

         c.  On the effective date of this Agreement, the 
Corporation's Board of Directors will vote to enlarge the Board 
by one seat and shall vote to elect the Employee to fill the 
vacancy created.  Employee shall serve in such capacity subject 
to the provisions of the Corporation's By-Laws.  The Corporation 
shall nominate the Employee for reelection at the next annual 
meeting of the Corporation's Stockholders and at each succeeding 
annual meeting so long as this Agreement is in effect and shall 
use its best efforts to cause the election of the Employee to the 
Board.

     2.  Term.

         a.  The term of employment under this Agreement shall 
begin on the date of this Agreement, and shall continue for a 
period of five (5) years, unless previously terminated as 
provided herein.  This Agreement shall continue in force for 
successive one (1) year periods, unless either Party gives ninety 
(90) days written notice of non-renewal prior to the close of the 
initial five-year period or each subsequent one (1) year period 
or previously terminated as provided herein.

         b.  Employee's employment may be terminated by the Employer:

             (i)  at any time for "Cause", provided, however, 
that the employee has reasonable opportunity to be heard before 
the Board of Directors.  "Cause" shall mean:  (1) Employee 
breaches any material provision of this Agreement; (2) Employee 
is convicted of a 

<PAGE>

felony; (3) Employee engages in theft, fraud or 
embezzlement from the Employer, its customers or suppliers; (4) 
Employee willfully or habitually refuses or neglects to comply 
with explicit directives of the Board of Directors or Employee's 
obligations under this Agreement or as an employee; (5) habitual 
use of drugs or alcohol; or (6) Employee competes with Employer, 
unless such competition is consented to by Employer;

             (ii)  if Employer corporation is dissolved;

             (iii)  if Employee is totally disabled for a period 
exceeding six (6) months;

             (iv)  if the Employer fails to achieve (1) sales 
projected or incurs a loss greater than projected on the Board 
approved budget for the fiscal year ended December 31, 1998, or 
(2) a minimum of ten percent (10%) annual sales growth and profit 
(as measured by EBIT) of at least $200,000 for the fiscal year 
ending December 31, 1999, or (3) a minimum of ten percent (10%) 
annual sales growth and ten percent (10%) annual profit growth 
for each fiscal year thereafter during the term of this 
Agreement; exclusive, in each case, of sales or profits for 
businesses acquired after the date of this Agreement.  For 
purposes of this paragraph, the sales and profit/loss shall be 
calculated annually, based upon the Corporation's audited 
financial statements; or

             (v)  if the Employee dies.

             In the event of Employee's death during the term of 
this Agreement, Employee's estate shall be entitled to receive 
compensation due to Employee until the last day of the weekly 
period in which his death shall have occurred and for any accrued 
but unused vacation days.

         If Employee's employment shall be terminated hereunder 
for any reason other than death, he may, at his election, acquire 
any insurance policies on his life owned by the Employer by 
giving written notice of his election to Employer within thirty 
(30) days after termination of his employment.  Such policies 
shall be transferred to Employee upon his payment to the Employer 
of the then interpolated reserve value of said policy of 
insurance plus a pro rated portion of any paid premium 
representing the remaining portion of the premium period.  In the 
event any policy transferred to Employee as herein provided shall 
not have an interpolated terminal reserve value, then the amount 
to be paid to the Employee shall be its then fair market value 
plus a pro rated portion of any paid premium representing the 
remaining portion of the premium period.

         c.  Either Party may terminate this Agreement at any 
time upon ninety (90) days prior written notice to the other 
Party.  In the event the Employer terminates this Agreement 
without Cause, then the Employer shall continue to pay the 
Employee's salary for a period of three (3) months plus one month 
for each full year of employment or portion thereof.  
Notwithstanding the foregoing, in the event of an occurrence of 
any of the events set forth in Section 2.b. of this Agreement, 
Employer may terminate this Agreement without prior notice and 
compensate Employee only up through the date of termination and 
for any accrued but unused vacation days.  In addition, unless 
terminated for Cause, if the Employer has met or exceeded sales 
and profits projected on the Board approved budget through the 
date of Employee's termination, the Employee shall be entitled to 
receive bonuses under Schedule A, Section II 

<PAGE>

(including vesting of ISOs based on Board specified goals), prorated 
for the percentage of the year that the Employee was employed; provided, 
however, that pursuant to Internal Revenue Code Section 422, 
stock options granted to the Employee shall terminate ninety (90) 
days after termination of employment, unless otherwise determined 
by the Compensation Committee (with resulting tax and accounting 
consequences to the Employer and Employee).  If the Employer has 
not met projected sales and profits on the Board approved budget 
as of the date of Employee's termination, Employee shall not be 
entitled to receive any bonuses under Schedule A, Section II, 
unless otherwise determined by the Compensation Committee.

     3.  Regular Compensation.  For all of the services to be 
rendered by Employee in any capacity hereunder, and in the 
performance of any other reasonable duties assigned him by the 
Employer, the Employer shall pay to the Employee compensation in 
accordance with the Schedule of Compensation attached hereto as 
Schedule A.

     4.  Adjustments to Regular Compensation.  At the direction 
of the Compensation Committee of the Board of Directors, the 
Employer may from time to time adjust Employee's regular 
compensation by entering any such change upon the Schedule of 
Compensation attached hereto as Schedule A.  Such entry shall 
constitute an amendment to this Employment Agreement as of the 
date of said entry and shall supersede the compensation provided 
for in Section 3 of this Agreement and any other change or 
changes in such compensation previously entered on Schedule A.

     5.  Bonuses.  As an additional compensation for the services 
to be rendered by Employee hereunder, Employee shall be eligible 
to earn bonuses as set forth on Schedule A.  Nothing shall 
prohibit Employer, in its sole discretion, from paying Employee  
bonuses in excess of the amounts as set forth on Schedule A.

     6.  Stock Options.  As addition compensation for his 
services on behalf of the Employer, the Employee shall be 
entitled to receive the stock options to purchase shares of 
Common Stock of the Employer as set forth on Schedule A.

     7.  Fringe Benefits.  The Employee shall also be entitled to 
participate in all fringe benefits authorized or adopted from 
time to time by the Employer for its employees in general, except 
for profit sharing (as this Agreement is in lieu of such 
participation), including, by way of example and not by way of 
limitation, participation in any pension, life insurance and 
health insurance plans, according to the terms of those plans, 
if, as and when adopted, as listed on Schedule B.  Nothing in 
this Agreement shall require the Employer to adopt or continue 
any or all fringe benefit plans.

     8.  Life Insurance.  Employer shall maintain life insurance 
on the Employee in the amount of One Hundred Thousand Dollars 
($100,000.00) which shall be payable to Employee's designated 
beneficiary or, in the absence of such designation  Employee's 
personal representative.

     9.  Business Expenses.  The Employer shall reimburse the 
Employee from time to time for any business expenses in 
accordance with the Company's expense reimbursement policies, 
provided that the Employee shall present a list of such expenses 
incurred during any calendar month to the Employer.  Such 
expenses may include any and all expenses related to scheduled 
maintenance for the automobile procured by the Employee using the 
automobile allowance set 

<PAGE>

forth on Schedule B.  This list shall include receipts, paid bills, 
or an extract from an account book which the Employee recorded at or 
near the time of each expenditure, such documentary evidence showing; 
(a) the amount of the expenditures; (b) the time, place and designation 
of the type of entertainment and travel and other expenses; and (c) any 
other information sufficient to establish its business relationship to 
the Employer.

     10.  Vacation.  The Employee shall be entitled to vacation 
without reduction in compensation in accordance with the 
provisions set forth on Schedule B.

     11.  Confidentiality of Files, Records, Systems and 
Operating Procedures.  All records and files concerning 
activities of the Employer which are kept by the Employee during 
the term of this Agreement shall belong to and remain the 
property of the Employer and shall be kept entirely confidential.  
All designs (excluding non-Blue Fish designs created by Employee 
prior to the effective date of this Agreement), systems and 
procedures used by Employer or Employee, shall belong to and 
remain the property of the Employer.  Employee shall not either 
directly or indirectly, divulge any information to anyone 
regarding such designs, systems and procedures, nor shall they or 
any material pertaining to them be duplicated for use other than 
in connection with the duties which are the subject of this 
Agreement.  Further, all records, files, designs, (other than 
these, created by Employee and mentioned previously) and manuals 
regarding systems and procedures shall be returned to the 
Employer upon termination of employment of Employee by the 
Employer and shall not in any manner, either directly or 
indirectly, be used subsequently by the Employee for personal 
gain.

     12.  Equitable Relief.  The Parties agree that the remedy at 
law for any breach of the terms of this Agreement would be 
inadequate and further agree and consent that temporary and 
permanent injunctive and other equitable relief, including 
specific performance, may be granted in any proceeding which may 
be brought to enforce any provision hereof without the necessity 
of proof of actual damage or inadequacy of any legal remedy.

     3.  Miscellaneous.

         a.  Entire Agreement.  This Agreement contains the 
entire agreement between the Parties and supersedes any prior 
understandings or written or oral agreements.

         b.  Amendment.  This Agreement may be modified or 
amended, provided, however, that no amendment shall be valid 
unless made in writing and approved in writing by Employee and 
Employer.

         c.  Governing Law.  The Parties agree that it is their 
intention that this Agreement and the performance hereunder and 
all suits and special proceedings hereunder be construed in 
accordance with and under and pursuant to the laws of the State 
of New Jersey to the exclusion of the law of any other forum and 
without regard to the jurisdiction in which any action or special 
proceeding may be instituted.

         d.  Legal Construction.  If for any reason any one or 
more of the provisions of this Agreement shall be held or 
declared to be void, invalid or illegal or unenforceable in any 
respect, then such void, invalid, illegal or unenforceable 
provision or provisions shall not affect any other 

<PAGE>

provisions of this Agreement, and this Agreement shall be construed 
as if such void, invalid, illegal or unenforceable provision or 
provisions had never been contained therein.

         e.  Parties Bound.  This Agreement shall be binding upon 
the Parties hereto and their respective heirs, executors, 
administrators, successors and assigns.

         f.  Notice.  Any notices provided for in this Agreement 
shall be in writing and shall be, deemed duly given when 
personally delivered to the Party to whom it is addressed, or, in 
lieu of such personal delivery, when deposited in the United 
States mail, certified and returned receipt requested, and 
addressed to such Party at the address provided by such party for 
the purpose of giving notice.

         g.  Waiver of Breach.  The waiver by either Party of a 
breach or violation of any provision of this Agreement shall not 
operate as or be construed to be a waiver of any subsequent 
breach or violation hereof.

         h.  Gender.  All personal pronouns used in this 
Agreement shall include other genders where used in the masculine 
or feminine or neuter gender, and the singular shall include the 
plural whenever and as often as may be appropriate.

         i.  Counterparts.  This Agreement may be executed in any 
number of counterparts, and each of such counterpart shall be 
deemed to be an original for all purposes.

          IN WITNESS WHEREOF, the Employer has caused the 
Agreement to be signed by its duly authorized officers, and 
Employee has hereto set his hand and seal as of the day and year 
first herein above written.

EMPLOYEE                           EMPLOYER:
                                   BLUE FISH CLOTHING, INC.


/s/ Jeffrey L. Haims            By:/s/ Jennifer Barclay
- ------------------------------     ------------------------------
Jeffrey L. Haims                   Jennifer Barclay, Chairman


<PAGE>


                                                                 SCHEDULE A

                    SCHEDULE OF COMPENSATION


I.  Base Compensation.

     During the initial five (5) year term of Employee's 
employment pursuant to this Agreement and thereafter, Employee 
shall receive base compensation at an annualized amount of One 
Hundred Ten Thousand Dollars ($110,000.00), payable in accordance 
with the Corporation's payroll policies, less all required 
governmental withholdings.  Base Compensation shall be increased 
by a cost-of-living adjustment based on the Consumer Price index 
for the Philadelphia metropolitan area, as published by the 
United States Bureau of Labor Statistics, for service commencing 
on each of the annual anniversaries of the effective date of this 
Agreement, effective for the next pay period after the 
anniversary date.

II.  Bonuses.

     A)  Stock Option Grant.  Effective on the date of execution 
of this Agreement, Employee shall be entitled to receive a nine-
year incentive stock option ("ISO") to purchase 200,000 shares of 
the Employer's Common Stock (the "Shares"), and on January 1, 
1999, (or such earlier time as the 200,000 share limitation in 
the 1995 Stock Option Plan (or any successor plan) is enlarged) 
Employee shall be entitled to receive a nine-year ISO to purchase 
35,960 Shares, each option with an exercise price equal to the 
fair market value of the Employer's Common Stock on the date of 
the grant.  The option to purchase 200,000 shares shall be vested 
with respect to 78,654 shares upon grant, with the balance to 
vest as provided below.  The option to purchase 35,960 shares 
shall be unvested at grant.  Both options shall vest in full (i) 
at least thirty (30) days prior to the merger of the Corporation 
with and into another corporation or the sale of all or 
substantially all of its stock or assets, or (ii) on the eighth 
anniversary of the grant date (or on the immediately preceding 
anniversary date(s) if necessary to comply with Internal Revenue 
Code Section 422(d), as determined by the Compensation Committee 
of the Board of Directors); provided, however, that the vesting 
of each ISO may be accelerated by the Compensation Committee to 
the most rapid vesting schedule permissible under Code Section 
422 upon achievement of certain financial and non-financial goals 
for the Employee established by the Compensation Committee.  Such 
goals shall be established for the fiscal years ended December 
31, 1998 and December 31, 1999 prior to the execution of this 
Agreement.  For each succeeding year during the term of this 
Agreement, Employee shall submit to the Compensation Committee by 
November 15 of the preceding year, a list of proposed goals for 
the following year.  The Compensation Committee shall review the 
Employee's recommendations and formulate final goals by December 
31 of the preceding year.  Except as noted above, each ISO shall 
be granted pursuant to the Corporation's then current form of 
Stock Option Grant which contains, among other things, 
confidentiality and non-competition provisions.

     B)  Additional Stock Option Grant.  The Employee shall be 
entitled to earn additional ISOs with an exercise price equal to 
fair market value on the date of grant, and with the most rapid 
vesting schedule allowable under Code Section 422(d), as follows:

         (1)  When the Corporation's Shares have traded either 
              (a) over twenty (20) consecutive trading days at a 
              price of at least $3.00 per share, or (b) over a 
              three-month period at an average price of at least 
              $3.00 per share, he shall earn the right to 
              purchase an additional one percent (1%) of the then 
              issued and outstanding Shares.

<PAGE>

         (2)  When the Corporation's Shares have traded either 
              (a) over twenty (20) consecutive trading days at a 
              price of at least $4.00 per share, or (b) over a 
              three-month period at an average price of at least 
              $4.00 per share, he shall earn the right to 
              purchase an additional one percent (1%) of the then 
              issued and outstanding Shares.

         (3)  When the Corporation's Shares have traded either 
              (a) over twenty (20) consecutive trading days at a 
              price of at least $5.00 per share, or (b) over a 
              three-month period at an average price of at least 
              $5.00 per share, he shall earn the right to 
              purchase an additional two percent (2%) of the then 
              issued and outstanding Shares; provided, however, 
              that if this provision is satisfied on or before 
              the second anniversary of the date of the 
              Agreement, he shall earn the right to purchase four 
              percent (4%) of the Corporation's then issued and 
              outstanding shares (rather than 2%).

         (4)  When the Corporation's shares have traded either 
              (a) over twenty (20) consecutive trading days at a 
              price of at least $7.00 per share, or (b) over a 
              three-month period at an average price of $7.00 per 
              share, he shall earn the right to purchase an 
              additional three percent (3%) of the then issued 
              and outstanding shares.

     All stock options granted under this Section II.B. shall 
vest in full at least thirty (30) days prior to the merger of the 
Corporation with and into another corporation or sale of all or 
substantially all of its stock or assets; provided, however, that 
in the event of such merger or sale, the options shall be earned 
at any time that the specified price per share is attained 
(rather than after twenty (20) consecutive trading days at or 
above the specified price or at or above a specified average 
price over a thirty (30) day period).

     C)  Annual Cash Bonus.  For the year ended December 31, 
1999, and thereafter (unless amended by the Compensation 
Committee prior to the commencement of the year to which it 
applies), Employee shall be entitled to receive a cash bonus 
based on achievement of sales and profit goals in the Board 
approved budget for the applicable fiscal year as set forth below 
(exclusive of sales or profits for businesses acquired after the 
budget is approved):

         Target Bonus:  Four percent (4%) of EBIT, calculated 
before profit sharing.

<PAGE>


<TABLE>
<CAPTION>

          Goals Achieved              Percent of Target Bonus Payable
          --------------              -------------------------------
<S>                                                 <C>
Sales only                                             0%

EBIT only, as follows:
  with less than 85% of Sales Goal                    70%
  with greater than or equal to 85%  
       but less than 88% of Sales Goal                75%
  with greater than or equal to 88%  
       but less than 91% of Sales Goal                80%
  with greater than or equal to 91%  
       but less than 94% of Sales Goal                85%
  with greater than or equal to 94% 
       but less than 97% of Sales Goal                90%
  with greater than or equal to 97% 
       but less than 100% of Sales Goal               95%

Sales + EBIT                                         100%

</TABLE>
<TABLE>
<CAPTION>

          Goals Achieved          Percent of Target Bonus Payable
          --------------          -------------------------------
<S>                                      <C>
If both Sales + EBIT goals are 
met and either or both exceed:

  For each 1% Sales Goal is exceeded:    Add 3% to 100%

  For each 1/2% EBIT Goal is 
       exceeded:                         Add 1.5% to 100%

To illustrate:
  If 105% of Sales Goal and 102%         15% for Sales (5x3%)
  of EBIT Goals are met:                 plus 6% for EBIT 
                                         (4x1.5%) = 121%

  If 105% of Sales Goal but only         15% for Sales (5x3%)
  100% EBIT Goal are met:                plus 0% for EBIT = 115%

  If 100% of Sales Goal and 102%         0% for Sales plus 6% for
  of EBIT Goal are met:                  EBIT (4x1.5%) = 106%

</TABLE>

<PAGE>

                                                          	SCHEDULE B


                            FRINGE BENEFITS

     1.  Vacation.  The Employee shall be entitled to twenty (20) 
days of absence from the performance of his duties with pay 
during each year of this Agreement.  Such time may not be accrued 
or carried over from year to year, and the Employee will not be 
paid for any unused time except with the express written approval 
of the Employer or as required by law.  In the event this 
Agreement terminates other than at the end of a year, the 
Employee's entitlement to vacation time shall be prorated to the 
date of termination.

     2.  Sick Time and Holidays.  The Employee shall be entitled 
to sick time and holidays in accordance with the Corporation's 
policies for managerial employees generally.

     3.  Medical Insurance (family coverage).  90% paid by Blue 
Fish

     4.  Participation in Corporation's 401(k) Plan

     5.  $100,000 Life Insurance Policy with Employee designated 
beneficiary

     6.  Blue Fish apparel and other store items at cost through 
retail/wholesale (promotional articles available as needed)

     7.  Automobile allowance of $450 per month, with 
Corporation-paid automobile insurance.

     8.  Employee shall not be entitled to participate in any 
employee profit sharing plan (this Agreement being in lieu of 
participation in such plan).




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