TURNER BROADCASTING SYSTEM INC
PRES14A, 1994-05-04
TELEVISION BROADCASTING STATIONS
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
Filed by the Registrant /X/
 
Filed by a Party other than the Registrant / /
 
Check the appropriate box:
 
/X/  Preliminary Proxy Statement
 
/ /  Definitive Proxy Statement
 
/ /  Definitive Additional Materials
 
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
 
                        Turner Broadcasting System, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
 
                        Turner Broadcasting System, Inc.
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), or 14a-6(i)(1), or 14a-6(j)(2).
 
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
 
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
     (2)  Aggregate number of securities to which transaction applies:
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11:
 
     (4)  Proposed maximum aggregate value of transaction:
 
     Set forth the amount on which the filing fee is calculated and state how it
     was determined.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
     (2)  Form, Schedule or Registration Statement No.:
 
     (3)  Filing Party:
 
     (4)  Date Filed:
<PAGE>   2
 
                        TURNER BROADCASTING SYSTEM, INC.
 
                   NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
 
                                   TO BE HELD
 
                                 JUNE    , 1994
 
      A Meeting of the Shareholders of Turner Broadcasting System, Inc. will be
held in the [International Ballroom of the Omni Hotel] in Atlanta, Georgia, on
                  , 1994, commencing at 9:00 a.m., local time.
 
      At the meeting, the shareholders will be asked to consider and act upon a
proposal to amend the Company's Restated Articles of Incorporation, as amended,
to increase the voting power of the Company's Class A Common Stock from one vote
per share to two votes per share.
 
      The Board of Directors has fixed the close of business on May 3, 1994 as
the record date for the determination of shareholders entitled to notice of, and
to vote at, the meeting. Please mark, sign and date the enclosed proxy form and
mail it promptly in the accompanying envelope.
 
                                         By Order of the Board of Directors
 
                                         STEVEN W. KORN
                                         Secretary
Atlanta, Georgia
May    , 1994
 
                                   IMPORTANT
 
      WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE MEETING, PLEASE MARK, SIGN
AND DATE THE ENCLOSED PROXY AND RETURN IT IN THE ENVELOPE WHICH HAS BEEN
PROVIDED. IN THE EVENT YOU ARE ABLE TO ATTEND THE MEETING, YOU MAY REVOKE YOUR
PROXY AND VOTE YOUR SHARES IN PERSON.
<PAGE>   3
 
                        TURNER BROADCASTING SYSTEM, INC.
 
                                PROXY STATEMENT
 
                     FOR A SPECIAL MEETING OF SHAREHOLDERS
 
                          TO BE HELD ON JUNE   , 1994
 
     This proxy statement and the accompanying proxy card are furnished in
connection with the solicitation of proxies by the Board of Directors of Turner
Broadcasting System, Inc. (the "Company") for use at a Special Meeting of
Shareholders of the Company (the "Special Meeting") to be held on             ,
June   , 1994, in [the International Ballroom of the Omni Hotel] in Atlanta,
Georgia, at 9:00 a.m. local time, and any adjournments thereof. All shareholders
are encouraged to attend the Special Meeting. Your proxy is requested, however,
whether or not you attend in order to assure maximum participation and to
expedite the proceedings.
 
     At the Special Meeting, shareholders will be requested to act upon a
proposal to amend Article 5 of the Company's Restated Articles of Incorporation,
as amended (hereinafter, the "Articles of Incorporation" or the "Articles").
Such proposal, if adopted, would increase the voting power of the Class A Common
Stock, par value $.0625 per share (the "Class A Common Stock"), of the Company
from one vote per share to two votes per share (the "Amendment"). The Amendment
is described in detail elsewhere in this proxy statement. If you are not present
at the meeting, your shares can be voted only when represented by proxy. The
shares represented by your proxy will be voted in accordance with your
instructions if the proxy is properly signed and returned to the Company before
the Special Meeting. You may revoke your proxy at any time prior to its being
voted at the Special Meeting by delivering a new duly executed proxy with a
later date or by delivering written notice of revocation to the Secretary of the
Company prior to the day of the Special Meeting, or by appearing and voting in
person at the Special Meeting. It is anticipated that this proxy statement and
accompanying proxy will first be mailed to the Company's shareholders on or
about May   , 1994. The expenses incidental to the preparation and mailing of
this proxy material are being paid by the Company. No solicitation is planned
beyond the mailing of this proxy material to shareholders.
 
     The principal executive offices of the Company are located at One CNN
Center, Atlanta, Georgia 30303.
 
                                 VOTING SHARES
 
     Only shareholders of record as of the close of business on May 3, 1994 will
be entitled to notice of and to vote at the Special Meeting. As of the close of
business on May 3, 1994, the Company had outstanding 68,330,388 shares of the
Class A Common Stock,                shares of its Class B Common Stock, par
value $.0625 per share (the "Class B Common Stock"), and 12,396,976 shares of
its Class C Convertible Preferred Stock, par value $.125 per share (the "Class C
Preferred Stock"). Holders of the Class A Common Stock, the Class B Common Stock
and the Class C Preferred Stock are entitled to vote on every matter submitted
to the shareholders, voting together as a single class except as to matters on
which separate class voting is required by law or by the Articles of
Incorporation. Each share of Class A Common Stock entitles the holder thereof to
one vote, each share of Class B Common Stock entitles the holder thereof to
one-fifth vote and each share of Class C Preferred Stock entitles the holder
thereof to vote as though they held the six shares of the Class B Common Stock
currently underlying each share of the Class C Preferred Stock (i.e., one and
one-fifth votes per share of Class C Preferred Stock).
 
     The affirmative vote of the holders of a majority of the votes of the Class
A Common Stock, the Class B Common Stock and the Class C Preferred Stock, each
voting as a separate class, is required for approval of the Amendment proposed
herein. The failure of any shareholder to vote his shares on the Amendment will
have the same effect as a vote AGAINST the Amendment.
<PAGE>   4
 
     As of March 31, 1994, Mr. R. E. Turner, Chairman of the Board and President
of the Company, was the record owner of 80.8% of the outstanding shares of Class
A Common Stock and 22.2% of the outstanding shares of Class B Common Stock. Mr.
Turner has informed the Company that he intends to vote all of his shares in
favor of the adoption of the Amendment. Accordingly, with respect to the vote of
the Class A Common Stock, no further votes in favor of the adoption of the
Amendments will be needed for approval of the Amendments by such class.
 
SECURITY OWNERSHIP OF MANAGEMENT
 
     The following table contains certain information as of March 31, 1994
concerning shares of the Company's Class A Common Stock and Class B Common Stock
owned by (i) the current members of the Board of Directors of the Company and
former members of the Board of Directors who were serving as of such date, (ii)
the Chief Executive Officer and the four other most highly-compensated executive
officers of the Company, and (iii) all such directors and all executive officers
of the Company as a group. Under the rules of the Securities and Exchange
Commission (the "SEC"), generally a person is deemed to be a "beneficial owner"
of a security if he or she has or shares the power to vote or direct the voting
of such security, or the power to dispose or to direct the disposition of such
security. Thus, more than one person may be deemed a beneficial owner of the
same security. Because holders of the Class A Common Stock, holders of the Class
B Common Stock and holders of the Class C Preferred Stock generally vote
together on matters other than the election of directors and as otherwise
required by law, with each share of Class A Common Stock having one vote, each
share of Class B Common Stock having one-fifth vote and each share of Class C
Preferred Stock having one and one-fifth votes, the percentages of such combined
voting power held by the persons listed in the table below are reflected in a
separate column. Except as otherwise noted, the persons referred to below had
sole voting and investment power with respect to the shares set forth as
beneficially owned by them.
 
<TABLE>
<CAPTION>
                                                                SHARES
                   NAME OF                      TITLE OF      BENEFICIALLY       % OF    % OF COMBINED
              BENEFICIAL OWNER                 SECURITIES        OWNED           CLASS   VOTING POWER
- ---------------------------------------------  -----------    -----------        -----   -------------
<S>                                            <C>            <C>                <C>     <C>
R. E. Turner.................................  Class A         55,224,754(1)     80.8         49.9
                                               Class B         30,529,968(1)     22.2          5.5
Henry L. Aaron...............................  NA                      NA          NA           NA
William C. Bartholomay(2)....................  Class A            458,865         *          *
                                               Class B            322,764         *          *
Peter R. Barton..............................  Class A                600         *          *
                                               Class B                300         *          *
Joseph J. Collins............................  NA                      NA          NA           NA
Michael J. Fuchs.............................  NA                      NA          NA           NA
William H. Grumbles..........................  Class B             38,336(3)      *          *
W. Thomas Johnson............................  Class B            102,133(4)      *          *
Gerald M. Levin..............................  NA                      NA          NA           NA
Rubye M. Lucas...............................  Class A                400         *          *
                                               Class B                 53         *          *
Bob Magness(5)...............................  NA                      NA          NA           NA
John C. Malone...............................  NA                      NA          NA           NA
Terence F. McGuirk...........................  Class B            150,800(6)      *          *
Timothy P. Neher.............................  Class A              5,000         *          *
                                               Class B             10,000         *          *
Brian L. Roberts.............................  NA                      NA          NA           NA
Scott M. Sassa...............................  Class B             23,396(7)      *          *
Robert Shaye.................................  Class B          4,572,579(8)      3.3        *
Fred A. Vierra...............................  Class A                950         *          *
All directors and executive officers as a      Class A
  group (25 persons).........................                  55,690,815        81.5         50.3
                                               Class B         35,874,890(9)     26.1          6.5
</TABLE>
 
- ---------------
 
  * Indicates beneficial ownership of less than 1.0%.
 
                                        2
<PAGE>   5
 
(1) Includes 559,962 shares owned by Turner Outdoor, Inc., an affiliated
     corporation which is wholly-owned by Mr. Turner, and 3,000,000 shares of
     Class B Common Stock as to which Mr. Turner has voting control but not
     dispository control. Also includes 500,000 shares of Class B Common Stock
     owned by Mr. Turner's wife, as to which shares Mr. Turner disclaims
     beneficial ownership.
(2) Mr. Bartholomay served as a director of the Company during 1993 and until
     April 15, 1994.
(3) Consists of shares which are subject to purchase upon exercise of options
     and includes options with respect to 3,336 shares which are owned by Mr.
     Grumbles's wife, as to which shares Mr. Grumbles disclaims beneficial
     ownership.
(4) Includes 88,333 shares which are subject to purchase upon exercise of
     options.
(5) Mr. Magness served as a director of the Company during 1993 and until April
     15, 1994.
(6) Includes 113,333 shares which are subject to purchase upon exercise of
     options.
(7) Includes 6,667 shares which are subject to purchase upon exercise of
     options.
(8) Includes (a) 107,349 shares owned by trusts for Mr. Shaye's family which are
     subject to voting control by Mr. Shaye, (b) 214,698 shares held in trust by
     Mr. Shaye for his children, (c) 176,544 shares owned by Mr. Shaye's spouse,
     (d) 96,614 shares owned by Mr. Shaye's children, (e) 49,638 shares held by
     a private foundation, (f) 31,295 shares held by the 401(k) defined
     contribution plan of New Line Cinema Corporation in which Mr. Shaye has a
     vested interest and (g) 1,658,088 shares which are subject to purchase
     upon exercise of options. Mr. Shaye disclaims beneficial ownership of those
     shares which are held of record by his spouse, his children, by trusts for
     the benefit of family members and the private foundation.
(9) Includes an aggregate of 2,024,392 shares which are subject to purchase upon
     the exercise of options held by directors and executive officers of the
     Company.
 
     Except as discussed below under the caption "Security Ownership of Certain
Beneficial Owners," the Company knows of no person other than Mr. Turner who, as
of March 31, 1994, owns beneficially more than 5% of any class of the Company's
outstanding Common Stock. Mr. Turner's address is One CNN Center, Atlanta,
Georgia 30303.
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
 
     The following table contains certain information as of March 31, 1994
concerning shares of the Company's Class C Preferred Stock and Class B Common
Stock beneficially owned by each person (other than the person set forth in the
preceding table under the caption "Security Ownership of Management") known to
the Company to be the beneficial owner of more than 5% of the outstanding shares
of either of these classes of securities, and reflects information presented in
each such person's Schedule 13D or Schedule 13G and amendments (if any) thereto
as filed with the SEC and provided to the Company. Because holders of the Class
C Preferred Stock generally vote together with the holders of the Common Stock
on matters other than election of directors and as otherwise required by law,
the percentages of the combined voting power represented by the persons listed
in the table below are reflected in a separate column. Because the Class C
Preferred Stock is convertible into Class B Common Stock at a present conversion
rate of six shares of Class B Common Stock for each share of Class C Preferred
Stock, the percentages of Class B Common Stock which would be held by the
persons listed below if their presently outstanding shares of Class C Preferred
Stock were presently converted are reflected in a separate column. Except as
otherwise noted, the persons referred to below
 
                                        3
<PAGE>   6
 
had sole voting and investment power with respect to the shares set forth as
beneficially owned by them.
 
<TABLE>
<CAPTION>
                                           CLASS C                CLASS B              % OF
                                       PREFERRED STOCK          COMMON STOCK         CLASS B        % OF
                                     -------------------    --------------------      COMMON      COMBINED
         NAME AND ADDRESS            BENEFICIAL    % OF     BENEFICIAL     % OF        UPON        VOTING
        OF BENEFICIAL OWNER          OWNERSHIP     CLASS    OWNERSHIP      CLASS    CONVERSION     POWER
- -----------------------------------  ---------     -----    ----------     -----    ----------    --------
<S>                                  <C>           <C>      <C>            <C>      <C>           <C>
Tele-Communications, Inc.(1).......  5,889,551(2)  47.5 %   29,723,758(2)  21.7 %      30.7%        11.8%
  5619 DTC Parkway
  Englewood, Colorado 80111
Time Warner Inc.(1)................  4,890,457(3)  39.4 %   25,349,085(4)  18.5 %      25.8%        10.1%(5)
  Time & Life Bldg.
  Rockefeller Center
  New York, New York 10022
The Capital Group, Inc.............        --        --     12,979,320(6)   9.5 %        NA          2.3%
  333 South Hope Street
  Los Angeles, California 90071
</TABLE>
 
- ---------------
 
(1) These entities are parties to certain agreements entered into in connection
     with the offering by the Company in 1987 of units of securities comprised
     of shares of the Class B Cumulative Preferred Stock and the Class C
     Preferred Stock (the "Units Offering"), including (a) a Shareholders'
     Agreement, which provides for certain voting and disposition arrangements
     with respect to the parties' respective equity interests in the Company,
     and (b) an Investors' Agreement, which provides for certain conversion and
     disposition arrangements with respect to the Class C Preferred Stock held
     by the investors in the Units Offering. By virtue of such agreements and
     certain other agreements hereinafter referenced in this footnote, such
     entities may be deemed, together with the other parties to such respective
     agreements, to constitute "groups" (within the meaning of Section 13(d)(3)
     of the Securities Exchange Act of 1934, as amended) for purposes of
     determining beneficial ownership of the Class C Preferred Stock and the
     Class B Common Stock. Except as set forth in the table above and as
     otherwise acknowledged in these footnotes, each of the above entities
     disclaims beneficial ownership of the shares owned by any other persons in
     such "groups." These entities may also be deemed to constitute a group for
     purposes of Section 13(d)(3) by virtue of an agreement entered into by
     these and certain other parties in connection with the Units Offering,
     which contains provisions relating to the acquisition, disposition and
     voting of the Company's securities. In addition, by virtue of a Voting
     Agreement entered into in connection with the Units Offering among
     subsidiaries of these entities and certain other investors in the Units
     Offering, such companies might constitute a group for the purposes of
     Section 13(d)(3).
(2) Consists of shares (Class C Preferred Stock and Class B Common Stock,
     respectively) held by entities in which Tele-Communications, Inc. claims
     beneficial ownership, including United Artists Investments, Inc. (5,820,452
     and 5,355,882), Communication Capital Corporation (none and 23,806,257),
     Heritage Communications, Inc. (34,854 and 113,376), TCI Turner Preferred,
     Inc. (34,245 and none), TCI TKR of Southern Kentucky, Inc. (none and
     372,711), and WestMarc Development Joint Venture (none and 75,532).
(3) Consists of shares held by entities in which Time Warner Inc. ("TWI") claims
     beneficial ownership, including Time TBS Holdings, Inc. (4,221,619) and
     Warner Cable Communications, Inc. (668,838).
(4) Consists of shares held by entities in which TWI claims beneficial
     ownership, including American Television and Communications Corporation
     (15,678,147), Capital Cablevision Systems Inc. (291,532), Memphis CATV,
     Inc. (902,606), Peoples Cable Corp. (138,604), SIFTA Milwaukee Cable Corp.
     (34,172), TA Milwaukee Cable Co., Inc. (72,614), Time Warner Operations,
     Inc. (4,881,687), WCCI (1,735,650), Warner Cable of NY Inc. (148,874) and
     Warner Cable Operating Inc. (1,465,199).
 
                                        4
<PAGE>   7
 
(5) The percentage of combined voting power includes 254,100 shares of Class A
     Common Stock held by Warner Communications Inc.
(6) The number of shares in the table is based upon a Schedule 13G, dated
     February 23, 1994, filed by The Capital Group, Inc. Certain operating
     subsidiaries of The Capital Group, Inc. exercised investment discretion
     over various institutional accounts which held, as of December 31, 1993,
     12,979,320 shares of the Company's Class B Common Stock. Capital Guardian
     Trust Company, a bank, and one of such operating companies, exercised
     investment discretion over 4,303,220 of said shares. Capital Research and
     Management Company and Capital International, Inc., registered investment
     advisers, and Capital International Limited and Capital International,
     S.A., other operating subsidiaries, had investment discretion with respect
     to 7,572,880, 15,140, 1,059,080 and 29,000, respectively, of the
     above-referenced shares.
 
                                        5
<PAGE>   8
 
                       PROPOSED AMENDMENT TO THE ARTICLES
                                OF INCORPORATION
 
     The Board of Directors of the Company has proposed and declared advisable
and is recommending to the shareholders approval of an amendment to Article 5 of
the Company's Articles of Incorporation (the "Amendment") to increase the voting
power of the Class A Common Stock from one vote per share to two votes per
share.
 
     The text of the section of Article 5 of the Articles of Incorporation as
proposed to be amended is set forth as Exhibit A to this proxy statement. The
Board of Directors urges each shareholder to carefully read and review the
description herein of the proposed Amendment and Exhibit A to this proxy
statement.
 
     The Company presently has authorized 75,000,000 shares of Class A Common
Stock, 300,000,000 shares of Class B Common Stock, 500,000 shares of Class A
Serial Preferred Stock, par value $.10 per share (the "Class A Preferred
Stock"), 12,600,000 shares of Class B Cumulative Preferred Stock (the "Class B
Preferred Stock") (such class remains authorized but, as a result of the
redemption as of December 29, 1992 of all shares of such class outstanding,
cannot be reissued), 12,600,000 shares of Class C Preferred Stock, and
100,000,000 shares of Class D Serial Preferred Stock, par value $.0625 per share
(the "Class D Preferred Stock"), of which 68,330,388 shares of Class A Common
Stock,        shares of Class B Common Stock, and 12,396,976 shares of Class C
Preferred Stock were outstanding as of May 3, 1994. No shares of the Class A
Preferred Stock, the Class B Preferred Stock or the Class D Preferred Stock are
outstanding.
 
PURPOSE AND EFFECT OF THE PROPOSED AMENDMENT
 
     Since 1987 the Company has had a dual class common stock structure
consisting of the Class A Common Stock and the Class B Common Stock, which
classes are identical in all respects except for voting power. With respect to
voting power, currently the Class A Common Stock entitles the holder thereof to
one (1) vote per share and the Class B Common Stock entitles the holder thereof
to one-fifth (1/5) vote per share. See "Voting Shares." If the proposed
Amendment is adopted, each share of Class A Common Stock will be entitled to two
(2) votes per share. The Amendment is proposed in order to permit Mr. Turner to
pursue charitable activities involving gifts of the Company's stock owned by him
and to provide the Board of Directors with the ability to take advantage of
opportunities for the Company which merit or require the issuance of additional
capital stock of the Company without, in each case, triggering a change of
control of the Company through dilution of the voting interest of Mr. R. E.
Turner. As of April 30, 1994, Mr. Turner owned approximately   % of the
Company's outstanding common equity and common equity equivalents (i.e., the
Class A Common Stock, the Class B Common Stock and the Class C Preferred Stock)
but, because of the disproportionately large number of shares of Class A Common
Stock owned by Mr. Turner, he was entitled as of such date to vote       % of
the overall voting power of such common equity and common equity equivalents
(see "Voting Shares -- Security Ownership of Management"). As is discussed in
more detail hereinafter, the present management and ownership structure of the
Company, as between Mr. Turner and the Units Investors (as defined below), as
well as a number of other contracts and licenses material to the Company, are
dependent upon Mr. Turner retaining at least 51% of the voting power of the
Company's securities (with such percentage being measured in various ways).
 
     For the reasons described below, the Board of Directors believes that the
preservation of Mr. Turner's voting control of the Company's capital stock is in
the best interest of the Company and its shareholders. THE BOARD OF DIRECTORS
RECOMMENDS A VOTE "FOR" THE AMENDMENT.
 
     In June 1987 the Company completed an offering of units of the Company's
securities (the "Units Offering") to a group of investors (together with certain
of their successors and transferees, the "Units Investors"), each unit
consisting of one share of the Company's Class B Preferred Stock and one share
of the Company's Class C Preferred Stock. In connection with the Units Offering,
Mr. R. E. Turner, the Units Investors and the Company entered into a
shareholders' agreement (as subsequently amended,
 
                                        6
<PAGE>   9
 
the "Shareholders' Agreement"). Under the Shareholders' Agreement, a proposed
disposition by Mr. Turner of shares of either Class A Common Stock or Class B
Common Stock (collectively the "Common Stock") (or certain securities
convertible into Common Stock ("Convertible Securities")) is subject to
specified requirements and restrictions if such disposition (a "Disposition")
would result in either (i) Mr. Turner's owning Common Stock representing less
than 51% of the combined voting power of the outstanding Common Stock and Class
C Preferred Stock or (ii) Mr. Turner's owning Common Stock, including shares
underlying any Convertible Securities he owns, representing less than 51% of the
total voting power represented by the sum of the Common Stock then outstanding,
the Common Stock underlying all Convertible Securities then outstanding, and the
Common Stock which could be issued (either directly or upon conversion of the
Convertible Securities) without the approval of the holders of the Class C
Preferred Stock. As of March 31, 1994, Mr. Turner owned Common Stock
representing approximately 54% of the combined voting power of the Company for
purposes of clause (i) of the preceding paragraph and approximately 52% of the
total voting power for purposes of clause (ii). If the Amendment is adopted by
the Company's shareholders, Mr. Turner's current combined voting power, as
measured under the alternative tests of the Shareholders' Agreement will 
increase to approximately 64% and 63%, respectively. The Shareholders' 
Agreement provides that Mr. Turner may make a Disposition only by first 
obtaining a bona fide offer from a third party to purchase all of his Common 
Stock and his Convertible Securities (collectively, the "Turner Shares"), then
offering to sell the Turner Shares to the Units Investors for an equivalent 
consideration and on terms no more favorable to him than those offered by the 
third party, and thereafter selling the Turner Shares as a whole to either the 
Units Investors or, if they reject his offer, to the third party offeror. Other
provisions of the Shareholders' Agreement require the purchaser of the Turner 
Shares coincidentally to offer to acquire all other outstanding Common Stock and
Convertible Securities not then owned by such purchaser. As a result of these
provisions, any Disposition by Mr. Turner will result in a sale of the Company
either to the Units Investors or a third party purchaser. The Board of Directors
does not believe that either result would currently be in the best interest of
the Company and its shareholders.
 
     In addition, certain of the Company's licenses and agreements contain
change of control features placing additional requirements or burdens on the
Company. The Company's continued ownership of licenses, including a broadcast
license granted by the Federal Communications Commission for the Company's
operation of its television station and licenses granted by the National League
of Professional Baseball Clubs and the National Basketball Association for the
Company's operation of its two professional sports teams, could be jeopardized
if the Company were to effect a transaction which could result in a change of
control of the Company. Such a transaction resulting in a change in control (as
determined by the facts and circumstances for purposes of the television license
and as triggered by Mr. Turner's voting power dropping below 51% for purposes of
the sports franchises) would require the prior approval of the respective
licensing authorities. There can be no assurance that any such approval would be
obtained.
 
     A change in control of the Company in which neither Mr. Turner nor the
holders of the Class C Preferred Stock beneficially own at least a majority of
the voting power of the Company's stock would constitute a default under the
Company's bank credit agreement. In addition, such a change of control could
trigger certain repurchase or repayment obligations as to the Company's
outstanding public debt (certain of such debt instruments provide that a
downgrading in the rating of the relevant debt must also occur within a
specified period in order for the change of control to give rise to repurchase
obligations). Given the agreements currently in place between Mr. Turner and the
holders of the Class C Preferred Stock, such a change of control could occur
only if a third party offeror, rather than the Units Investors, purchased the
Turner Shares in accordance with the Shareholders' Agreement described above.
 
     Mr. Turner has, in the past, been involved in several charitable and
nonprofit organizations, and currently intends to continue his involvement in
and increase his gifts of stock to such organizations. Under the present
circumstances, however, such transfers by Mr. Turner could reduce Mr. Turner's
 
                                        7
<PAGE>   10
 
voting power to such an extent that a change of control results or the
provisions of the Shareholders' Agreement are activated. Adoption of the
proposed Amendment would help ensure that Mr. Turner's private philanthropic
activities do not have an adverse effect on the Company and its shareholders.
Mr. Turner's interest in the proposed Amendment is in part as a result of his
desire to pursue such activities. In addition, by permitting Mr. Turner to
maintain his current significant voting interest even if he chooses to dispose
of a significant amount of his shares, the proposed Amendment would reduce the
risk of a change in control that might not be in the best interests of the
Company and its shareholders and the related risk of disruption in the
continuity of the Company's current management and its long-term plans and
objectives.
 
     The Board believes that the current level of Mr. Turner's voting power
greatly restricts Mr. Turner's charitable activities and the Company's ability
to take advantage of opportunities and to meet situations requiring the issuance
of equity capital which could be beneficial to the Company and its shareholders.
Accordingly, the Board has unanimously approved the Amendment and recommends
that shareholders vote FOR the adoption of the Amendment.
 
     As previously noted, the Amendment will result in an increase of the
proportionate voting interest of a holder of Class A Common Stock in the
Company, including Mr. Turner. The proposed Amendment will not otherwise change
the rights of holders of the Class A Common Stock or the Class B Common Stock.
 
POSSIBLE CHANGE IN VOTING RIGHTS POLICY
 
     Recently SEC Chairman Arthur Levitt proposed that the national securities
exchanges, including the American Stock Exchange (the "AMEX"), adopt a uniform
voting rights policy which would prohibit companies with publicly traded common
stock from disparately reducing or restricting the voting rights of such shares.
The first such effort by the SEC, Rule 19c-4, was overturned by a court in 1990.
The AMEX's existing voting rights policy permits listed companies to maintain a
dual class capital structure, such as the one the Company has had in place since
1987. Chairman Levitt's proposal has not yet become the rule at any securities
exchange, although the AMEX has indicated its intention to adopt such proposal.
 
     The AMEX, after reviewing the terms of the proposed Amendment, has advised
the Company that the proposal to change the voting power of the Class A Common
Stock would not violate the current AMEX rules governing common stocks with
different voting rights and that the Company is free to seek shareholder
approval of the Amendment. If, subsequent to the adoption of the proposed
Amendment, the AMEX were to elect to adopt the Levitt proposal, such voting
rights policy would not require the Company to change the capital structure
implemented by the Amendment.
 
VOTE REQUIRED FOR APPROVAL
 
     Approval of the proposed Amendment requires the affirmative vote of the
holders of a majority of the outstanding shares of each of the Class A Common
Stock, the Class B Common Stock and the Class C Preferred Stock, voting as
separate voting groups. As of March 31, 1994, the directors and executive
officers of the Company together beneficially owned an aggregate of
approximately 81.5% of the outstanding shares of the Class A Common Stock and
26.1% of the outstanding shares of Class B Common Stock, including approximately
80.8% and 22.2%, respectively, beneficially owned by Mr. Turner. The Units
Investors together beneficially own all the outstanding shares of the Class C
Preferred Stock. See "Voting Shares -- Security Ownership of Management,
 -- Security Ownership of Certain Beneficial Owners".
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE AMENDMENT.
 
                                        8
<PAGE>   11
 
                                 OTHER BUSINESS
 
     The Board of Directors does not know of any matters to be presented for
action at the Special Meeting other than the Amendment as described in the
immediately preceding section of this proxy statement. If any other business
should properly come before the meeting, the persons named in the accompanying
form of proxy intend to vote thereon in accordance with their best judgment.
 
SHAREHOLDERS' PROPOSALS
 
     Any shareholder of the Company who wished to present a proposal at the 1994
annual meeting of shareholders of the Company should have previously delivered a
copy of such proposal to the Company. Any shareholder of the Company who wishes
to present a proposal at the 1995 annual meeting of shareholders of the Company,
and who wishes to have such proposal included in the Company's proxy statement
for that meeting, must deliver a copy of such proposal to the Company at One CNN
Center, Atlanta, Georgia 30303, Attention: Corporate Secretary, no later than
January 31, 1995; however, if the 1995 annual meeting of shareholders is held on
a date more than 30 days before or after the corresponding date of the 1994
Annual Meeting, any shareholder who wishes to have a proposal included in the
Company's proxy statement for that meeting must deliver a copy of the proposal
to the Company a reasonable time before the proxy solicitation is made. The
Company reserves the right to decline to include in the Company's proxy
statement any shareholder's proposal which does not comply with the rules of the
SEC for inclusion therein.
 
     You are encouraged to let us know your preference by marking the
appropriate boxes on the enclosed proxy.
 
                                        9
<PAGE>   12
 
                                                                       EXHIBIT A
 
                        TURNER BROADCASTING SYSTEM, INC.
 
                        PROPOSED AMENDMENT OF ARTICLE 5
             OF THE RESTATED ARTICLES OF INCORPORATION, AS AMENDED
 
            DELETIONS ARE INDICATED BY A LINE THROUGH EXISTING TEXT.
                  UNDERLINING INDICATES MATERIAL TO BE ADDED.
 
SECTION E OF ARTICLE 5 SHALL BE AMENDED TO READ IN ITS ENTIRETY AS FOLLOWS:
 
                                   SECTION E
 
                        THE CLASS A COMMON STOCK AND THE
                              CLASS B COMMON STOCK
 
     The Class A Common Stock shall consist of 75,000,000 shares, par value
$.0625 per share (the "Class A Common Stock"), and the Class B Common Stock
shall consist of 300,000,000 shares, par value $0.0625 per share (the "Class B
Common Stock"). Except as otherwise provided in this Section E, each share of
Class A Common Stock and each share of Class B Common Stock (collectively, the
"Common Stock") shall be identical in all respects and shall have equal rights
and privileges.
 
     1. Dividends.  Subject to the rights of holders of stock of the Corporation
senior to the Common Stock with respect to the declaration and payment of
dividends, holders of Class A Common Stock and holders of Class B Common Stock
shall be entitled to receive such dividends and other distributions in cash,
stock or property of the Corporation as may be declared thereon by the Board of
Directors from time to time out of assets or funds of the Corporation legally
available therefor. Each share of Class A Common Stock and each share of Class B
Common Stock shall have the same rights as to dividends and distributions of the
Corporation; provided, that in the case of dividends or other distributions
payable in Common Stock of the Corporation, the declaration and payment thereof
shall be made as follows:
 
          If a dividend is to be declared and paid in either Class A Common
     Stock or Class B Common Stock (but not both), such dividend shall be
     declared and paid equally on a per share basis to all holders of Common
     Stock without regard to the class held; but if a dividend is to be declared
     and paid in both Class A Common Stock and Class B Common Stock, it may
     either be declared and paid equally on a per share basis to all holders of
     Common Stock without regard to the class held or it may be declared and
     paid such that holders of Class A Common Stock are paid only Class A Common
     Stock and holders of Class B Common Stock are paid only Class B Common
     Stock, provided that each holder of either class of Common Stock, as such,
     is paid the same number of shares on a per share basis as each holder of
     the other class of Common Stock is paid as such holder.
 
In the case of any subdivision or combination of either class of Common Stock, a
proportionate subdivision or combination of the other class of Common Stock
shall be made.
 
     2. Voting.  At every meeting of the shareholders of the Corporation, every
holder of Class A Common Stock shall be entitled to [one (1) vote] two (2) votes
                                                    -------------- _____________
in person or by proxy for each share of Class A Common Stock standing in his
name on the transfer books of the Corporation, and every holder of Class B
Common Stock shall be entitled to one-fifth (1/5) vote in person or by proxy
for each share of Class B Common Stock standing in his name on the transfer
books of the Corporation.
 
     Holders of Class A Common Stock and Class B Common Stock shall vote
together as a single class on every matter submitted to a vote of the
shareholders of the Corporation except as to those matters on which separate
class voting is required by applicable law or by these Articles of
Incorporation.
 
                                       A-1
<PAGE>   13
 
                        TURNER BROADCASTING SYSTEM, INC.
 
                     ONE CNN CENTER, ATLANTA, GEORGIA 30303
 
                           CLASS A COMMON STOCK PROXY
                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
               FOR SPECIAL MEETING OF SHAREHOLDERS, JUNE   , 1994
 
    The undersigned hereby appoints CHRISTIAN L. BECKEN, STEVEN W. KORN, and
WAYNE H. PACE, and each of them, proxies with full power of substitution, to
represent and to vote as set forth herein all the shares of Class A Common Stock
of Turner Broadcasting System, Inc. held of record by the undersigned on May 3,
1994, at the Special Meeting of Shareholders to be held in [the International
Ballroom of the Omni Hotel] in Atlanta, Georgia, at 9:00 a.m., local time, on
            , June   , 1994, and any adjournments thereof.
 
1.  Proposal to amend the Company's Restated Articles of Incorporation, as
    amended, to increase the voting power of the Company's Class A Common Stock
    from one vote per share to two votes per share.
 
             / / FOR             / / AGAINST             / / ABSTAIN
 
2.  In their discretion, the proxies are authorized to vote as described in the
    proxy statement and upon such other business as may properly come before the
    meeting.
 
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED BY THE
UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED "FOR"
ITEM 1.
 
<TABLE>
<S>                                                                           <C>
PLEASE SIGN EXACTLY AS NAME APPEARS ON STOCK CERTIFICATE.                     PLEASE MARK, SIGN, DATE AND RETURN THIS
                                                                              PROXY CARD PROMPTLY USING THE ENCLOSED
                                                                              ENVELOPE.
                                                                              If stock is held in the name of two or more
                                                                              persons, all must sign. When signing as
                                                                              attorney, executor, administrator, trustee,
                                                                              or guardian, please give full title as
                                                                              such. If a corporation, please sign in full
                                                                              corporate name by President or other
                                                                              authorized officer. If a partnership,
                                                                              please sign in partnership name by
                                                                              authorized person.
                                                                              Dated:
                                                                                    -------------------------------------
                                                                              Signature
                                                                                        ---------------------------------
                                                                              Signature If Held Jointly
                                                                                                       ------------------
</TABLE>
<PAGE>   14
 
                        TURNER BROADCASTING SYSTEM, INC.
 
                     ONE CNN CENTER, ATLANTA, GEORGIA 30303
 
                           CLASS B COMMON STOCK PROXY
                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
               FOR SPECIAL MEETING OF SHAREHOLDERS, JUNE   , 1994
 
    The undersigned hereby appoints CHRISTIAN L. BECKEN, STEVEN W. KORN, and
WAYNE H. PACE, and each of them, proxies with full power of substitution, to
represent and to vote as set forth herein all the shares of Class B Common Stock
of Turner Broadcasting System, Inc. held of record by the undersigned on May 3,
1994, at the Special Meeting of Shareholders to be held in [the International
Ballroom of the Omni Hotel] in Atlanta, Georgia, at 9:00 a.m., local time, on
          , June   , 1994, and any adjournments thereof.
 
1.  Proposal to amend the Company's Restated Articles of Incorporation, as
    amended, to increase the voting power of the Company's Class A Common Stock
    from one vote per share to two votes per share.
 
              / / FOR            / / AGAINST            / / ABSTAIN
 
2.  In their discretion, the proxies are authorized to vote as described in the
    proxy statement and upon such other business as may properly come before the
    meeting.
 
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED BY THE
UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED "FOR"
ITEM 1.
 
<TABLE>
<S>                                                                           <C>
PLEASE SIGN EXACTLY AS NAME APPEARS ON STOCK CERTIFICATE.                     PLEASE MARK, SIGN, DATE AND RETURN THIS
                                                                              PROXY CARD PROMPTLY USING THE ENCLOSED
                                                                              ENVELOPE.
                                                                              If stock is held in the name of two or more
                                                                              persons, all must sign. When signing as
                                                                              attorney, executor, administrator, trustee,
                                                                              or guardian, please give full title as
                                                                              such. If a corporation, please sign in full
                                                                              corporate name by President or other
                                                                              authorized officer. If a partnership,
                                                                              please sign in partnership name by
                                                                              authorized person.
                                                                              Dated:
                                                                                    -------------------------------------
                                                                              Signature
                                                                                       ----------------------------------
                                                                              Signature If Held Jointly
                                                                                                       ------------------
</TABLE> 
<PAGE>   15
 
                        TURNER BROADCASTING SYSTEM, INC.
 
                     ONE CNN CENTER, ATLANTA, GEORGIA 30303
 
                   CLASS C CONVERTIBLE PREFERRED STOCK PROXY
                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
               FOR SPECIAL MEETING OF SHAREHOLDERS, JUNE   , 1994
 
    The undersigned hereby appoints CHRISTIAN L. BECKEN, STEVEN W. KORN, and
WAYNE H. PACE, and each of them, proxies with full power of substitution, to
represent and to vote as set forth herein all the shares of Class C Convertible
Preferred Stock of Turner Broadcasting System, Inc. held of record by the
undersigned on May 3, 1994, at the Special Meeting of Shareholders to be held in
[the International Ballroom of the Omni Hotel] in Atlanta, Georgia, at 9:00
a.m., local time, on           , June   , 1994, and any adjournments thereof.
 
1.  Proposal to amend the Company's Restated Articles of Incorporation, as
    amended, to increase the voting power of the Company's Class A Common Stock
    from one vote per share to two votes per share.
 
              / / FOR            / / AGAINST            / / ABSTAIN
 
2.  In their discretion, the proxies are authorized to vote as described in the
    proxy statement and upon such other business as may properly come before the
    meeting.
 
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED BY THE
UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED "FOR"
ITEM 1.
 
<TABLE>
<S>                                                                           <C>
PLEASE SIGN EXACTLY AS NAME APPEARS ON STOCK CERTIFICATE.                     PLEASE MARK, SIGN, DATE AND RETURN THIS
                                                                              PROXY CARD PROMPTLY USING THE ENCLOSED
                                                                              ENVELOPE.
                                                                              If stock is held in the name of two or more
                                                                              persons, all must sign. When signing as
                                                                              attorney, executor, administrator, trustee,
                                                                              or guardian, please give full title as
                                                                              such. If a corporation, please sign in full
                                                                              corporate name by President or other
                                                                              authorized officer. If a partnership,
                                                                              please sign in partnership name by
                                                                              authorized person.
                                                                              Dated:
                                                                                    -------------------------------------
                                                                              Signature
                                                                                       ----------------------------------
                                                                              Signature If Held Jointly
                                                                                                       ------------------
</TABLE>


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