CKS GROUP INC
8-K/A, 1997-10-24
BUSINESS SERVICES, NEC
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                   FORM 8-K/A

                                Amendment NO. 1


                Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


                                  June 25, 1997
                Date of Report (Date of earliest event reported)





                                 CKS GROUP, INC.
             (Exact name of registrant as specified in its charter)


          Delaware                     0-27090                   77-0385435
(State or other jurisdiction   (Commission File Number)       (I.R.S. Employer 
     of incorporation)                                       Identification No.)


                               10441 Bandley Drive
                           Cupertino, California 95014
                    (Address of principal executive offices)

                                 (408) 366-5100
              (Registrant's telephone number, including area code)



<PAGE>   2
     This amendment to the Current Report on Form 8-K filed by the Registrant
with the Securities and Exchange Commission on June 26, 1997, is being filed in
order to amend Item 7(a) thereto as set forth below. The undersigned Registrant
hereby amends the following item of this current report on Form 8-K, originally
filed with the Securities and Exchange Commission on June 26, 1997, as set forth
on the page attached hereto.

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS 

     The following financial statements and exhibits are filed as part of this
report.

     (a) Financial statements of the registrant:                       Page
                                                                       ----
            Independent Auditors' Report                                 2
            Consolidated Balance Sheets                                  3
            Consolidated Statement of Income                             4
            Consolidated Statement of Stockholders' Equity               5
            Consolidated Statements of Cash Flows                        7
            Notes to Consolidated Financial Statements                   8

     (b) Exhibits:

          23.1  Consent of KPMG Peat Marwick LLP




                                       1
<PAGE>   3
                                                                  

                          Independent Auditors' Report


The Board of Directors and Stockholders
CKS Group, Inc.:


We have audited the accompanying consolidated balance sheets of CKS Group, Inc.
and subsidiaries (the Company) as of November 30, 1995 and 1996, and the related
consolidated statements of income, stockholders' equity, and cash flows for each
of the years in the three-year period ended November 30, 1996. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits. We did not audit the financial
statements of McKinney & Silver (M&S), which statements reflect total assets
constituting 42% and 23% as of November 30, 1995 and 1996, respectively, and
total revenues constituting 49%, 40%, and 33%, and income before income taxes
constituting 91%, 65%, and 38% in each of the years in the three-year period
ended November 30, 1996, respectively, of the related consolidated totals. Those
statements were audited by other auditors whose report has been furnished to us,
and our opinion, insofar as it relates to amounts included for M&S, is based
solely on the report of the other auditors.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits and the report of the other auditors provide a
reasonable basis for our opinion.

In our opinion, based on our audits and the report of the other auditors, the
consolidated financial statements referred to above present fairly, in all
material respects, the financial position of CKS Group, Inc. and subsidiaries as
of November 30, 1995 and 1996, and the results of their operations and their
cash flows for each of the years in the three-year period ended November 30,
1996, in conformity with generally accepted accounting principles.


         
                                                       KPMG PEAT MARWICK LLP


San Jose, California
June 17, 1997
                                      2

<PAGE>   4
                        CKS GROUP, INC. AND SUBSIDIARIES


                          CONSOLIDATED BALANCE SHEETS

                        (IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                                                  NOVEMBER 30,   
                   ASSETS                                                     1995          1996    
                                                                           --------       -------   
<S>                                                                        <C>             <C>   
Current assets:
      Cash and equivalents                                                 $  4,817        19,385 
      Marketable securities                                                     -          37,895   
      Accounts receivable, net of allowance of $868 and $762
            in 1995 and 1996, respectively                                   12,997        22,651    
      Fees and expenditures in excess of billings                             1,145         2,792   
      Prepaid expenses and other                                              1,097         1,707       
                                                                           --------       -------  

                  Total current assets                                       20,056        84,430   

Property and equipment, net                                                   3,415         4,571     
Goodwill and other assets                                                       188         6,237     
                                                                           --------       -------     

                  Total assets                                             $ 23,659        95,238     
                                                                           ========       =======  

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
      Accounts payable                                                     $  8,822        21,392    
      Accrued expenses                                                        2,421         6,424         
      Billings in excess of fees and expenditures                             2,519         3,257      
      Current portion of liabilities to related parties                       1,342         1,955    
      Current portion of notes payable and capital lease obligations            352           433        
      Income taxes payable                                                      974           188    
                                                                           --------       -------      

                  Total current liabilities                                  16,430        33,649    

Deferred taxes                                                                  383           -         
Notes payable and capital lease obligations, less current portion               496           502         
Liabilities to related parties, less current portion                            -             223      
                                                                           --------       -------   

                  Total liabilities                                          17,309        34,374 
                                                                           --------       -------   

Stockholders' equity:
      Preferred stock; $0.001 par value; 5,000,000 shares authorized;
            none issued and outstanding                                         -             -        
      Common stock; $0.001 par value; 30,000,000 shares authorized:
            Series A common stock; 3,114,437 shares issued and
                outstanding in 1995                                               3           -     
            Common stock; 7,314,000 and 13,336,000 shares issued and
                outstanding in 1995 and 1996, respectively                        7            13    
      Additional paid-in capital                                              3,108        51,716    
      Unrealized loss on marketable securities                                  -             (65)     
      Notes receivable from stockholders                                       (292)         (292)      
      Retained earnings                                                       3,524         9,492    
                                                                           --------       -------     

                  Total stockholders' equity                                  6,350        60,864  
                                                                           --------       -------    

                  Total liabilities and stockholders' equity               $ 23,659        95,238  
                                                                           ========       =======   
</TABLE>

See accompanying notes to consolidated financial statements.



                                       3
<PAGE>   5
                        CKS GROUP, INC. AND SUBSIDIARIES


                       CONSOLIDATED STATEMENTS OF INCOME

                      (IN THOUSANDS, EXCEPT PER SHARE DATA)


<TABLE>
<CAPTION>
                                                                                       
                                                            YEARS ENDED NOVEMBER 30,       
                                                         -------------------------------  
                                                          1994         1995        1996   
                                                         -------      ------      ------   
                                                                                            
<S>                                                      <C>          <C>         <C>      
Revenues                                                 $44,761      58,383      88,248    
                                                         -------      ------      ------    

Operating expenses:
      Direct salaries and related expenses                10,437      15,440      22,962 
      Other direct operating expenses                     21,798      24,820      36,355  
      General and administrative expenses                  7,539      11,545      17,570     
                                                         -------      ------      ------    

                  Total operating expenses                39,774      51,805      76,887    
                                                         -------      ------      ------     

                  Operating income                         4,987       6,578      11,361     

Other income, net                                            121         296       2,114    
                                                         -------      ------      ------   

                  Income before income taxes               5,108       6,874      13,475   

Income taxes                                                 192       1,065       3,026      
                                                         -------      ------      ------    

                  Net income                             $ 4,916       5,809      10,449  
                                                         =======      ======      ======  

Unaudited pro forma net income and per share data:
            Income before income taxes, as reported      $ 5,108       6,874      13,475  
            Pro forma income taxes                         2,021       2,823       5,108   
                                                         -------      ------      ------  

            Pro forma net income                         $ 3,087       4,051       8,367      
                                                         =======      ======      ======

            Pro forma net income per share               $  0.29        0.35        0.58     
                                                         =======      ======      ======   

            Shares used in per share computation          10,808      11,653      14,435 
                                                         =======      ======      ======     
</TABLE>


See accompanying notes to consolidated financial statements.


                                      4
<PAGE>   6
                        CKS GROUP, INC. AND SUBSIDIARIES


                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                           SERIES A                                                UNREALIZED
                                                         COMMON STOCK              COMMON STOCK        ADDITIONAL   LOSS ON  
                                                       ----------------        ------------------       PAID-IN   MARKETABLE
                                                       SHARES    AMOUNT        SHARES      AMOUNT       CAPITAL   SECURITIES 
                                                       ------    ------        ------      ------      ---------- ---------- 
<S>                                                    <C>        <C>          <C>          <C>        <C>        <C>        
Balances, November 30, 1993                               -       $  -          7,840       $  8         1,037       $  -    

Issuance of common stock                                  -          -          2,273          2           225          -    
Repurchase of common stock                                -          -           (650)        (1)         (313)         -    
Distributions to stockholders                             -          -            -            -           -            -    
Net income                                                -          -            -            -           -            -    
                                                       ------     ----         ------       ----        ------       ----    

Balances, November 30, 1994                               -          -          9,463          9           949          -    

Issuance of Series A common stock                         739        1            -            -         1,923          -    
Conversion of common stock to Series A common
  stock                                                 2,375        2         (2,375)        (2)          -            -    
Repurchase of common stock                                -          -            (31)         -           (23)         -    
Issuance of common stock                                  -          -            257          -           103          -    
Compensation related to stock options                     -          -            -            -           156          -    
Collections on stockholder notes receivable               -          -            -            -           -            -    
Distributions to stockholders                             -          -            -            -           -            -    
Net income                                                -          -            -            -           -            -    
                                                       ------     ----         ------       ----        ------       ----    

Balances, November 30, 1995                             3,114        3          7,314          7         3,108          -    

Conversion of Series A common stock to common
  stock                                                (3,114)      (3)         3,114          3           -            -    
Issuance of common stock warrants                         -          -            -            -           100          -    
Issuance of common stock                                  -          -          2,991          3        48,060          -    
Compensation related to stock options                     -          -            -            -           130          -    
Tax benefit from disqualifying dispositions               -          -            -            -           926          -    
Unrealized loss on marketable securities                  -          -            -            -           -          (65)   
Distributions to stockholders                             -          -            -            -          (499)         -    
Repurchase of common stock                                -          -            (83)         -          (109)         -    
Net income                                                -          -            -            -           -            -    
                                                       ------     ----         ------       ----        ------       ----    

Balances, November 30, 1996                               -       $  -         13,336       $ 13       $51,716       $(65)   
                                                       ======     ====         ======       ====        ======       ====    

</TABLE>





                                       5
<PAGE>   7






<TABLE>
<CAPTION>
                                                           NOTES                    
                                                        RECEIVABLE                   TOTAL
                                                           FROM      RETAINED    STOCKHOLDERS'
                                                       STOCKHOLDERS  EARNINGS       EQUITY
                                                       ------------  --------    -------------
<S>                                                    <C>           <C>         <C>
Balances, November 30, 1993                               (319)        1,313         2,039

Issuance of common stock                                  (146)          -              81
Repurchase of common stock                                  94           -            (220)
Distributions to stockholders                                -        (4,037)       (4,037)
Net income                                                   -         4,916         4,916
                                                         -----       -------       -------

Balances, November 30, 1994                               (371)        2,192         2,779

Issuance of Series A common stock                            -           -           1,924
Conversion of common stock to Series A common
  stock                                                      -           -             -
Repurchase of common stock                                   8           -             (15)
Issuance of common stock                                     -           -             103
Compensation related to stock options                        -           -             156
Collections on stockholder notes receivable                 71           -              71
Distributions to stockholders                                -        (4,477)       (4,477)
Net income                                                   -         5,809         5,809
                                                         -----       -------       -------

Balances, November 30, 1995                               (292)        3,524         6,350

Conversion of Series A common stock to common
  stock                                                      -           -             -
Issuance of common stock warrants                            -           -             100
Issuance of common stock                                     -           -          48,063
Compensation related to stock options                        -           -             130
Tax benefit from disqualifying dispositions                  -           -             926
Unrealized loss on marketable securities                     -           -             (65)
Distributions to stockholders                                -        (4,481)       (4,980)
Repurchase of common stock                                   -           -            (109)
Net income                                                   -        10,449        10,449
                                                         -----       -------       -------

Balances, November 30, 1996                              $(292)      $ 9,492       $60,864
                                                         =====       =======       =======

</TABLE>



          See accompanying notes to consolidated financial statements.


                                       6

<PAGE>   8




                        CKS GROUP, INC. AND SUBSIDIARIES


                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                          YEARS ENDED NOVEMBER 30,    
                                                                       ---------------------------- 
                                                                          1994      1995      1996 
                                                                       -------    ------    -------
                                                                                                   
<S>                                                                    <C>         <C>       <C>   
Cash flows from operating activities:
      Net income                                                       $ 4,916     5,809     10,449
      Adjustments to reconcile net income to net cash provided by
        operating activities:
                  Deferred income taxes                                   (127)       (7)    (1,566)
                  Compensation related to stock options                    -         156        130 
                  Tax benefit from disqualifying dispositions              -         -          926 
                  Depreciation and amortization                            723     1,000      1,181 
                  Changes in operating assets and liabilities:
                        Accounts receivable                             (6,523)   (1,392)    (8,148)
                        Fees and expenditures in excess of billings       (890)      354     (1,647)
                        Prepaid expenses and other current assets         (141)     (943)        38 
                        Accounts payable                                 5,182    (1,783)    12,195 
                        Accrued expenses                                   512     1,553      3,556 
                        Billings in excess of fees and expenditures      1,803      (240)       246 
                        Income taxes payable                               293       656       (784)
                                                                       -------    ------    ------- 

                         Net cash provided by operating activities       5,748     5,163     16,576 
                                                                       -------    ------    ------- 

Cash flows from investing activities:
      Purchases of property and equipment                               (1,976)   (1,574)    (2,011)
      Purchases of marketable securities                                   -         -      (39,710)
      Sales of marketable securities                                       -         -        1,750 
      Business acquired, net of cash received                              -         -           55 
      Other assets                                                         -          (6)      (586)
                                                                       -------    ------    ------- 

                         Net cash used in investing activities          (1,976)   (1,580)   (40,502)
                                                                       -------    ------    ------- 

Cash flows from financing activities:
      Net borrowings (repayments) on line of credit and note payable       642      (676)      (382)
      Collection (repayment) of stockholder notes receivable               -          71        (37)
      Proceeds from sale of common stock and warrants                       60     1,994     43,154 
      Repurchase of common stock                                          (220)      (15)      (109)
      Distributions to stockholders                                     (4,016)   (4,444)    (4,635)
      Liabilities to related parties                                       377       (10)       503 
                                                                       -------    ------    ------- 

                         Net cash (used in) provided by
                           financing activities                         (3,157)   (3,080)    38,494 
                                                                       -------    ------    ------- 

Net change in cash and cash equivalents                                    615       503     14,568 

Cash and cash equivalents, beginning of year                             3,699     4,314      4,817 
                                                                       -------    ------    ------- 

Cash and cash equivalents, end of year                                 $ 4,314     4,817     19,385 
                                                                       =======    ======    ======= 

Supplemental disclosures of cash flow information:
      Cash paid:
            Interest                                                   $    60        91         63 
                                                                       =======    ======    ======= 
            Income taxes                                               $    30       647      4,488 
                                                                       =======    ======    ======= 
      Noncash investing and financing activities:
            Sale of common stock in exchange for stockholder
              notes receivable                                         $   146       -          -   
                                                                       =======    ======    ======= 
            Issuance of common stock in business acquisition           $   -         -        4,997 
                                                                       =======    ======    ======= 
            Exchange of note payable for common stock                  $   -         -          457 
                                                                       =======    ======    ======= 
</TABLE>


          See accompanying notes to consolidated financial statements.


                                       7
<PAGE>   9
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                        NOVEMBER 30, 1994, 1995, AND 1996

                                                                  

 (1) NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES

Nature of Business and Principles of Combination

CKS Group, Inc. (CKS or the Company) is an integrated marketing communications
company providing corporate identity, advertising, sales promotions, product
packaging, general merchandising, and multimedia services.

The Company was formed in January 1995 in a merger of three entities that were
under common control: CKS Partners, Inc., CKS Interactive, Inc., and CKS
Pictures, Inc. (collectively, the Former Affiliates). The accompanying
consolidated financial statements have been prepared on the basis that these
entities were combined at the beginning of their existence for financial
reporting purposes. The combined entities have been under common control since
inception and have been included in the consolidated financial statements at
historical cost, in a manner similar to a pooling of interests, since their
respective dates of inception. All transactions and accounts between the
combined entities have been eliminated in the accompanying consolidated
financial statements.

In accordance with the merger of the Former Affiliates, each entity's capital
stock was converted, using a predetermined conversion factor, to give effect to
the merger. All share and per share information has been retroactively restated
to give the effect to the merger.

The accompanying consolidated financial statements include the accounts of the
Company and its wholly owned subsidiaries. All significant intercompany accounts
and transactions have been eliminated in consolidation. The consolidated
financial statements have been restated to reflect the effect of the mergers
with McKinney & Silver (M&S) and SiteSpecific, Inc. (SiteSpecific) discussed in
Note 2.

Cash Equivalents and Marketable Securities

The Company considers all highly liquid investments purchased with an original
maturity of 90 days or less to be cash equivalents.


                                      8


<PAGE>   10
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



The Company classifies its investments in certain debt and equity securities as
"available-for-sale." Such investments are recorded at fair value, with
unrealized gains and losses reported as a separate component of stockholders'
equity. The cost of securities sold is based upon the specific identification
method.

Fair Value of Financial Instruments and Concentrations of Credit Risk

The carrying value of the Company's financial instruments, including accounts
receivable, approximates fair market value.

Financial instruments, which potentially subject the Company to a concentration
of credit risk, consist principally of marketable securities and accounts
receivable. The Company's services are provided to clients in a variety of
industries. The Company performs ongoing credit evaluations of its clients,
generally does not require collateral, and records allowances for potential
credit losses.

Property and Equipment

Property and equipment are stated at cost, net of accumulated depreciation and
amortization. Property and equipment are depreciated on a straight-line basis
over estimated useful lives of three to seven years. Leasehold improvements are
amortized over the lesser of their useful lives or the remaining term of the
related lease.

Goodwill

Goodwill is amortized on a straight-line basis over 20 years. The Company
assesses recoverability by determining whether the amortization of the goodwill
balance over its remaining life can be recovered through undiscounted future
operating cash flows of the acquired operation. The amount of goodwill
impairment, if any, is measured based on projected discounted future operating
cash flows using a discount rate reflecting the Company's average cost of funds.

Use of Estimates

Management of the Company has made a number of estimates and assumptions
relating to the reporting of assets and liabilities and the disclosure of
contingent assets and liabilities to prepare these supplemental consolidated
financial statements in conformity with generally accepted accounting
principles. Actual results could differ from those estimates.


                                       9
<PAGE>   11
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



Revenue Recognition

Revenues are generally derived from fixed fee arrangements and are recognized on
the percentage-of-completion method based on the ratio of costs incurred to
total estimated costs. Fees and expenditures in excess of billings represent the
costs incurred and anticipated profits earned on projects in progress in excess
of amounts billed, and are recorded as an asset. Billings in excess of fees and
expenditures represent amounts billed in excess of costs incurred and estimated
profit earned, and are recorded as a liability. Such billings are generally at
the beginning of contract periods and are in accordance with contract
provisions. To the extent costs incurred and anticipated costs to complete
projects in progress exceed anticipated billings, a loss is accrued for the
excess.

Commissions earned from advertising placed with media generally are recorded at
the time the advertising appears or is broadcast. Commissions earned for
production expenditures and fees derived from other services are recognized upon
performance of the services.

Income Taxes

The Company records income taxes using the asset and liability method. Deferred
tax assets and liabilities are recognized for the future tax consequences
attributable to differences between the financial statement carrying amounts of
existing assets and liabilities and their respective tax bases. Deferred tax
assets and liabilities are measured using enacted tax rates expected to apply to
taxable income in the years in which those temporary differences are expected to
be recovered or settled. The effect on deferred tax assets and liabilities of a
change in tax rates is recognized in income in the period that includes the
enactment date.

As a partnership, M&S's earnings were taxed at the individual partner level,
therefore no provision for income taxes has been made in the accompanying
consolidated financial statements for income attributable to M&S. The
accompanying consolidated statements of income include a provision for income
taxes on an unaudited pro forma basis as if M&S had been a C corporation fully
subject to income taxes.

Net Income Per Share

Net income per share is computed using the weighted-average number of shares
outstanding of common stock and dilutive common equivalent shares from stock
options using the treasury stock method. In accordance with certain Securities
and Exchange Commission (SEC) Staff Accounting Bulletins, such computations
include all common and common equivalent shares issued within 12 months of the
Company's initial public offering (IPO) date as if they were outstanding for all
prior periods presented using the treasury stock method and the IPO price.

                                       10


<PAGE>   12

                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



Recent Accounting Pronouncements

The Financial Accounting Standards Board (FASB) recently adopted Statement of
Financial Accounting Standards (SFAS) No. 121, Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of. This statement
requires long-lived assets to be evaluated for impairment whenever events or
changes in circumstances indicate the carrying amount of an asset may not be
recoverable. The Company will adopt SFAS No. 121 in fiscal 1997. The adoption of
SFAS No. 121 is not expected to have a material effect on the Company's
consolidated results of operations.

The FASB recently issued SFAS No. 128, Earnings Per Share. This statement
simplifies the standards for computing earnings per share (EPS) previously found
in Accounting Principles Board (APB) No. 15 and requires dual presentation of
basic and diluted EPS on the face of the income statement for all entities with
complex capital structures. The Company will adopt SFAS No. 128 in fiscal 1998.
The adoption of SFAS No. 128 is expected to result in basic EPS greater than
primary EPS, computed under APB No. 15, and diluted EPS approximating primary
EPS, computed under APB No. 15.

 (2) BUSINESS COMBINATIONS

Schell/Mullaney, Inc.

On August 1, 1996, the Company acquired Schell/Mullaney, Inc. (SMI). Upon the
closing of the merger, the shares of common stock of SMI that were issued and
outstanding immediately prior to the closing were converted into 183,066 shares
of the Company's common stock valued at $5,000,000, and the right to receive up
to an additional $9,000,000 in common stock of the Company in 1997 and 1998 upon
attainment of certain financial performance goals by SMI. The number of
additional shares to be issued to the former stockholders of SMI will be
determined based on the average closing price of the Company's common stock
during the 40-day period ending 2 days prior to the issuance dates of such
shares. In the event additional shares are issued to the former stockholders of
SMI, they will be recorded as additional purchase price.

The acquisition was accounted for as a purchase with the results of SMI included
from the acquisition date. The excess of the purchase price over the fair value
of net assets acquired amounted to $4,577,000 and was attributed to goodwill.
Accumulated amortization amounted to $74,000 as of November 30, 1996.

                                       11




<PAGE>   13
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


            The following summary, prepared on an unaudited pro forma basis,
            combines the Company's consolidated results of operations for the
            years ended November 30, 1995 and 1996, with SMI's results of
            operations for the years ended December 31, 1995, and November 30,
            1996, respectively, as if SMI had been acquired as of the beginning
            of the periods presented (in thousands, except per share data):



<TABLE>
<CAPTION>
                                                                   YEARS ENDED 
                                                                   NOVEMBER 30,
                                                                -----------------
                                                                  1995      1996 
                                                                -------   -------
         <S>                                                      <C>       <C>    
               Revenues                                         $63,429   $92,536
               Pro forma net income                               5,010     8,440
               Pro forma net income per share                      0.43      0.58

               Shares used in pro forma per share computation    11,785    14,557
</TABLE>

            The pro forma results are not necessarily indicative of what would
            have occurred if the acquisition had been in effect for the periods
            presented. In addition, they are not intended to be a projection of
            future results and do not reflect any synergies that might be
            achieved from combined operations.

            Donovan & Green, Inc.

            On January 3, 1997, the Company acquired the assets and assumed
            substantially all the liabilities of Donovan & Green, Inc. (D&G).
            The Purchase Agreement provided for initial payments to D&G of
            $5,146,000. The Company made guaranteed payments to D&G consisting
            of $2,219,000 in cash and 41,259 shares of the Company's common
            stock on April 18, 1997. In addition, D&G will be entitled to
            receive an additional $1,003,000 in cash and a number of shares of
            common stock of the Company with a value of $496,000 over the next
            three fiscal years. D&G will also have the right to receive
            additional payments if the subsidiary attains certain earnings goals
            during the fiscal years ending November 30, 1997, 1998, 1999, and
            2000. D&G may receive $889,000 in cash and shares of the Company's
            common stock with a value of $444,000 in each of 1998 and 1999 if
            the subsidiary meets its earnings goals for the 1997 and 1998 fiscal
            years. To the extent that the subsidiary exceeds its earnings goals
            for the 1997, 1998, 1999, and 2000 fiscal years by more than 10%,
            D&G will be entitled to receive cash and common stock of the Company
            with a combined value of up to $1,000,000 per year for each of these
            four years.



                                       12


<PAGE>   14
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                                               

            The following summary, prepared on an unaudited pro forma basis,
            combines the Company's consolidated results of operations for the
            year ended November 30, 1996 with D&G's results of operations for
            the year ended December 31, 1996, as if D&G had been acquired as of
            the beginning of the period presented (in thousands, except per
            share data):

<TABLE>
<CAPTION>
                                                               YEAR ENDED 
                                                              NOVEMBER 30,
                                                                 1996     
                                                              ----------- 
               <S>                                            <C>         
               Revenue                                          $93,158   
               Pro forma net income                               7,705   
               Pro forma net income per share                      0.53   
                                                                                              
               Shares used in pro forma per share computation    14,513   
</TABLE>
                                                           
            The pro forma results are not necessarily indicative of what would
            have occurred if the acquisition had been in effect for the periods
            presented. In addition, they are not intended to be a projection of
            future results and do not reflect any synergies that might be
            achieved from combined operations.

            CKS Holding Deutschland GmbH

            On March 10, 1997, CKS acquired all of the capital stock of CKS
            Holding Deutschland GmbH (formerly Elektronische Publikationen
            GmbH), a German corporation (CKS GmbH). In consideration for the
            sale of their shares in CKS GmbH, the stockholders of CKS GmbH
            received $2,925,000 in cash and 86,603 shares of common stock of CKS
            and will receive future guaranteed payments of $672,000 in cash and
            CKS common stock in fiscal 1998. In addition, the stockholders of
            CKS GmbH have the right to up to an additional $10,000,000 in cash
            and additional shares of common stock over the next three fiscal
            years upon attainment of certain financial performance goals by CKS
            GmbH. The number of additional shares of CKS common stock to be
            issued to stockholders of CKS GmbH will be determined based on the
            closing price of CKS common stock over a 10 business day period
            ending 2 business days prior to the issuance date of such shares.
            The acquisition of the capital stock of CKS GmbH will be treated as
            a purchase for financial accounting purposes.


                                       13



<PAGE>   15
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




            Gormley & Partners, Inc.

            On March 12, 1997, the Company acquired certain assets of Gormley &
            Partners, Inc. (Gormley), a Connecticut corporation. The Purchase
            Agreement provided for an initial payment of $3,150,000 in cash and
            40,206 shares of CKS common stock to Gormley and an additional
            $1,500,000 in cash and CKS common stock payable during fiscal 1998.
            In addition, Gormley will be entitled to receive additional payments
            upon the attainment of certain performance goals over the next four
            fiscal years.

            McKinney & Silver

            On January 31, 1997, the Company issued 841,291 shares of its common
            stock for all of the partnership units and residual partnership
            interests of M&S. The merger has been accounted for as a pooling of
            interests, and, accordingly, the Company's consolidated financial
            statements have been restated for all periods prior to the merger to
            include the results of operations, financial position, and cash
            flows of M&S. In M&S's historical financial statements, certain
            direct operating expenses were offset against revenues. Such amounts
            have been reclassified in the accompanying consolidated financial
            statements to conform to CKS's presentation. The effect of the
            reclassification was to increase revenues and other direct operating
            expenses by $9,091,000, $9,593,000, and $13,614,000 during 1994,
            1995, and 1996, respectively.

            Prior to the combination, M&S's fiscal year ended on December 31. In
            recording the business combination, M&S's financial statements as of
            and for each of the years in the three-year periods ended December
            31, 1996, have been combined with the Company's consolidated
            financial statements as of and for each of the years in the
            three-year periods ended November 30, 1996.

            In connection with the merger with M&S, the Company recorded, in the
            first quarter of fiscal 1997, a nonrecurring charge for transaction
            related costs of $1,593,000, consisting primarily of fees for
            attorneys, accountants, financial printing, and other related costs.
            In addition, because the merger is taxable, in the first quarter of
            fiscal 1997, CKS recorded a deferred tax asset and an increase to
            stockholders' equity of approximately $9,346,000 for the difference
            between the financial statement and tax carrying amounts of M&S's
            net assets upon the closing of the transaction.



                                       14

<PAGE>   16
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                                             




            SiteSpecific, Inc.

            On June 17, 1997, the Company issued 241,108 shares of its common
            stock for all of the outstanding capital stock of SiteSpecific, and
            assumed options to purchase 18,892 shares of capital stock under an
            option plan. The merger has been accounted for as a pooling of
            interests, and accordingly, the Company's consolidated financial
            statements have been restated for all periods prior to the merger to
            include the results of operations, financial position, and cash
            flows of SiteSpecific.

            SiteSpecific's fiscal year ends on December 31. In recording the
            business combination, SiteSpecific's financial statements as of
            December 31, 1995 and 1996, and from inception to December 31, 1995,
            and for the year ended December 31, 1996, have been combined with
            the Company's consolidated financial statements as of and for each
            of the years in the two-year periods ended November 30, 1996.

            In connection with the merger with SiteSpecific, the Company
            recorded, in the third quarter of fiscal 1997, a nonrecurring charge
            for transaction related costs of approximately $859,000, consisting
            primarily of fees for attorneys, accountants, financial printing,
            and other related costs.

            Total revenues and net income for the individual entities as
            previously reported were as follows (in thousands):

                                                          
<TABLE>
<CAPTION>
                                                        YEARS ENDED               
                                                        NOVEMBER 30,              
                                             ----------------------------------   
                                               1994         1995          1996    
                                             -------      -------      --------   
               <S>                           <C>          <C>          <C>        
               Total revenue:
                     CKS                     $22,938      $34,792      $ 56,951      
                     M&S                      21,823       23,326        29,448      
                     SiteSpecific                -            265         1,849      
                                             -------      -------      --------      

                                             $44,761      $58,383      $ 88,248      
                                             =======      =======      ========   

               Total net income (loss):
                     CKS                     $   288      $ 1,366      $  5,679   
                     M&S                       4,628        4,436         5,079   
                     SiteSpecific                -              7          (309)  
                                             -------      -------      --------   

                                             $ 4,916      $ 5,809      $ 10,449   
                                             =======      =======      ========   
</TABLE>


                                       15
<PAGE>   17
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



(3)         MARKETABLE SECURITIES

            Marketable securities included the following as of November 30, 1996
            (in thousands):

<TABLE>
<CAPTION>
                                                          GROSS      GROSS
                                                        UNREALIZED UNREALIZED       FAIR
                                                 COST     GAINS      LOSSES        VALUE
                                                 ----     -----      ------        -----

               <S>                             <C>       <C>        <C>           <C>    
               Municipal obligations           $37,771   $    -     $    -        $37,771
               Marketable equity security          189        -           65          124
                                               -------   ------      -------      -------

                                               $37,960   $    -      $    65      $37,895
                                               =======   ======       =======      =======
</TABLE>

            The contractual maturities of available-for-sale debt securities,
            regardless of their balance sheet classification as of November 30,
            1996, were as follows (in thousands):

<TABLE>
<CAPTION>
                                                                         FAIR
                                                             COST       VALUE
                                                             ----       -----
               <S>                                         <C>          <C>   
               Due within one year                         $14,037      14,037
               Due after one year through five years         1,034       1,034
               Due after five years through ten years        2,500       2,500
               Due after ten years                          20,200      20,200
                                                           -------      ------

                                                           $37,771      37,771
                                                           =======      ======
</TABLE>

(4)         PROPERTY AND EQUIPMENT

            Property and equipment included the following (in thousands):

<TABLE>
<CAPTION>
                                                                      NOVEMBER 30,
                                                                    1995       1996
                                                                    ----       ----
               <S>                                                 <C>         <C>  
               Computer equipment and software                     $2,217      3,375
               Furniture and fixtures                               1,992      2,459
               Video production equipment                             750        928
               Leasehold improvements                               1,038      1,430
                                                                   ------      -----

                                                                    5,997      8,192
               Less accumulated depreciation and amortization       2,582      3,621
                                                                   ------      -----

                                                                   $3,415      4,571
                                                                   ======      =====
</TABLE>

                                       16
<PAGE>   18
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(5)         NOTES PAYABLE

            In July 1995, the Company entered into a credit agreement with a
            bank for $4,600,000, including a $3,000,000 line of credit, a
            $1,000,000 equipment line of credit, and a $600,000 term loan to
            refinance existing debt. The lines of credit expire on September 30,
            1997. Advances under the $1,000,000 equipment loan facility are
            limited to 80% of the equipment purchase price. Borrowings bear
            interest at the bank's prime rate for the $3,000,000 facility and at
            prime rate plus 0.5% for the $1,000,000 facility. Borrowings are
            secured by all assets of the Company. As of November 30, 1995 and
            1996, the Company has not drawn on the lines of credit.

            During 1996, M&S entered into a $500,000 line of credit with a bank
            bearing interest at the bank's prime rate plus 0.25%. Borrowings are
            unsecured and the line of credit expires on April 1, 1997. No
            amounts were outstanding as of December 31, 1996, under this
            arrangement.

            Notes payable consisted of the following (in thousands):

<TABLE>
<CAPTION>
                                                                                 NOVEMBER 30,
                                                                               ---------------
                                                                                1995     1996
                                                                               -------   -----
               <S>                                                             <C>         <C>
               Borrowings under term loan, prime rate plus 1.5%,
                 due December 1, 2000                                          $    -      163
               Borrowings under term loan, prime rate plus 0.75%,
                 due July 30, 1997                                                408       89
               Purchase contracts, with interest at 5.65% to
                 10.25%, expiring at various dates through December 1, 2000       116      190
               Other                                                              324      493
                                                                                 ----      ---

                                                                                  848      935
               Less current maturities                                            352      433
                                                                                 ----      ---

                                                                                 $496      502
                                                                                 ====      ===
</TABLE>

            Future maturities of notes payable are as follows: $433,000 in
            fiscal 1997; $225,000 in fiscal 1998; $133,000 in fiscal 1999;
            $105,000 in fiscal 2000; and $39,000 thereafter.

(6)         RELATED PARTY TRANSACTIONS

            In connection with the acquisition of the assets, liabilities, and
            operations of M&S in 1990, M&S redeemed the equity interest of the
            principal partner. Consideration provided by the redemption
            agreement included a contingent amount of 50% of the M&S adjusted
            income (as defined by the redemption agreement), for the years 1991
            through 1996, and 33-1/3% of such adjusted income for the years 1997
            through 2000. The redemption agreement also provided for specific
            payout terms should the business be sold in years 1 through 10. The
            current portion of liabilities to related parties included
            $1,301,000 and $1,804,000 as of December 1995 and 1996,
            respectively, related to this arrangement.



                                       17
<PAGE>   19
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            M&S reached an agreement with the estate of a deceased partner to
            redeem all of her partnership shares for $457,000. The redemption
            agreement provided for an initial $100,000 payment in December 1996
            with the balance payable in quarterly installments without interest
            over four years. The balance outstanding as of December 31, 1996, is
            $312,000.

 (7)        LEASES

            As of November 30, 1996, the Company maintains an executive office
            and two operating offices in Northern California as well as
            operating offices in Oregon, New York, Washington D.C., and London.
            The Company is generally responsible for maintaining public
            liability and property damage insurance on the leased property and
            is also responsible for certain operating expenses and property
            taxes. The facilities' leases begin to expire in 1996, but contain
            renewal options to extend lease terms for up to six years. The
            Company also leases office equipment under various operating leases,
            which begin to expire in 1996.

            Total rent expense for facilities and office equipment was
            approximately $1,835,000, $2,935,000, and $4,427,000 for the years
            ended November 30, 1994, 1995, and 1996, respectively.

            Future minimum operating lease payments for facilities and equipment
            are as follows (in thousands):

<TABLE>
<CAPTION>
                           Fiscal year ending
                              November 30,
                           ------------------
                           <S>                                           <C>
                                  1997                                   $ 3,340
                                  1998                                     2,751
                                  1999                                     2,415
                                  2000                                     2,074
                                  2001                                     1,161
                               Thereafter                                    673
                                                                         -------

                                                                         $12,414
                                                                         =======
</TABLE>

(8)         STOCKHOLDERS' EQUITY

            Reincorporation

            On December 7, 1995, the Company was reincorporated in Delaware. The
            certificate of incorporation provides for 5,000,000 authorized
            shares of preferred stock with a $0.001 par value per share and for
            30,000,000 authorized shares of common stock with a $0.001 par value
            per share. The accompanying consolidated financial statements have
            been 


                                       18

<PAGE>   20
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            retroactively restated to give effect to the reincorporation. In
            conjunction with the reincorporation, all outstanding shares of
            Series A common stock were converted into an equal number of shares
            of the Company's common stock, and all outstanding options to
            purchase shares of the Company's Series B common stock were
            converted into options to purchase an equal number of shares of the
            Company's common stock.

            Common Stock Repurchases

            In 1994 and 1995, the Company repurchased approximately 650,000 and
            31,000 shares of common stock, respectively. These shares were
            repurchased from employees who had terminated employment with the
            Company. In accordance with the terms of the respective employee's
            Stock Purchase Agreement, the Company exercised its right of
            repurchase and repurchased the vested portion of shares at the then
            fair market value of the common stock, with the unvested shares
            being repurchased at the employee's original purchase price.

            1995 Series B Common Stock Plan

            On April 28, 1995, the Company's Board of Directors approved the
            1995 Series B Common Stock Plan (the Plan). Under the Plan, 750,000
            shares of Series B common stock have been reserved for issuance.
            Options granted under the Plan may be either incentive stock options
            or nonstatutory stock options, as designated by the Company's Board
            of Directors. The Plan expires 10 years after adoption.

            Series B common stock possessed the same rights and privileges as
            common stock except that each share is entitled to one-tenth the
            dividend, if declared, on common stock and one-tenth the voting
            privilege and liquidation preference as a share of common stock.
            Series B common stock converted automatically on a one-for-one basis
            into common stock upon the closing of the IPO.

            The Plan provides (i) the exercise price of an incentive stock
            option will be no less than the fair market value of the Company's
            common stock at the date of grant; (ii) the option exercise price
            per share for a nonstatutory stock option will not be less than 85%
            of the fair market value; and (iii) the exercise price of an
            incentive stock option for an optionee who possesses more than 10%
            of the total combined voting power of all classes of stock shall not
            be less than 110% of the fair market value; all as determined by the
            Board of Directors. Options generally vest 25% after one year and
            then ratably over 36 months thereafter.


                                       19
<PAGE>   21
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


            Plan activity is summarized as follows:

<TABLE>
<CAPTION>
                                                                               OUTSTANDING OPTIONS
                                                             OPTIONS       -------------------------
                                                            AVAILABLE      NUMBER OF         PRICE
                                                            FOR GRANT       SHARES         PER SHARE
                                                            ---------       ------         ---------
               <S>                                          <C>            <C>           <C>
               Options available for grant under plan       750,000            -         $    -
               Options granted                             (648,022)       648,022       0.50 - 9.00
               Options canceled                              13,806        (13,806)      0.50 - 9.00
                                                           --------       --------

               Balances, November 30, 1995                  115,784        634,216       0.50 - 9.00

               Options granted                              (87,800)        87,800          10.00
               Options exercised                                -          (82,685)      0.50 - 9.00
               Options canceled                              44,175        (44,175)      0.50 - 9.00
               Plan shares expired                          (72,159)           -         0.50 - 9.00
                                                           --------       --------

               Balances, November 30, 1996                      -          595,156       0.50 - 10.00
                                                           ========       ========
</TABLE>

            As of November 30, 1995 and 1996, options to purchase 155,492 and
            211,749 shares, respectively, were vested.

            1995 Stock Plan

            In October 1995, the Company's Board of Directors approved the 1995
            Stock Plan (the Stock Plan). Under the Stock Plan, options to
            purchase common stock and rights to purchase common stock may be
            granted to eligible employees, officers, and consultants of the
            Company. The Company's Board of Directors or a committee thereof,
            has the authority to select the persons to whom awards are granted
            and determine the terms of each award. As of November 30, 1995, no
            options or rights had been granted pursuant to the Stock Plan, and
            1,000,000 shares were available for future grant under the Stock
            Plan.

            In November 1996, the Company's Board of Directors authorized the
            repricing of outstanding options to purchase the Company's common
            stock with exercise prices in excess of $20.00 per share to reduce
            their exercise price to $20.00 per share. The repricing has been
            reflected in the plan activity below.

                                       20

<PAGE>   22
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            Plan activity for the year ended November 30, 1996, is summarized as
            follows:

<TABLE>
<CAPTION>
                                                                               OUTSTANDING OPTIONS
                                                             OPTIONS         -----------------------       
                                                            AVAILABLE        NUMBER OF       PRICE
                                                            FOR GRANT         SHARES       PER SHARE
                                                            ---------         ------       ---------
               <S>                                          <C>              <C>           <C>    
               Options available for grant under plan       1,000,000            -         $     -
               Options granted                               (934,700)       934,700           20.00
               Options canceled                                35,000        (35,000)          20.00
                                                            ---------        -------

               Balances, November 30, 1996                    100,300        899,700           20.00
                                                            =========        =======
</TABLE>

            As of November 30, 1996, no options under the Stock Plan were
            vested.

            In December 1996, the total number of shares reserved for issuance
            under the Stock Plan was increased to 2,600,000.

            SiteSpecific Option Plan

            In connection with the SiteSpecific merger discussed in Note 2, the
            SiteSpecific option plan was assumed by the Company, thereby
            allowing participants to purchase CKS stock in amounts and at prices
            adjusted to reflect the exchange ratio of the merger. As of November
            30, 1996, 39,750 options are outstanding at a weighted-average
            exercise price of $0.66 per share. No options are exercisable as of
            year-end.

            1995 Employee Stock Purchase Plan

            The Company's 1995 Employee Stock Purchase Plan (the Purchase Plan)
            was approved by the Company's Board of Directors in October 1995 and
            provides for the purchase by eligible employees of shares of the
            Company's common stock. A total of 300,000 shares of common stock
            have been reserved for issuance under the Purchase Plan. Eligible
            employees may purchase common stock through payroll deductions,
            which may not exceed 15% of an employee's compensation. Shares are
            purchased on the last day of each purchase period. The price at
            which stock may be purchased under the Purchase Plan is equal to 85%
            of the lower of the fair market value of the Company's common stock
            on the first day of the offering period or the last day of the
            purchase period.


                                       21
<PAGE>   23
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            1995 Directors' Option Plan

            Under the 1995 Directors' Option Plan (the Directors' Option Plan),
            a total of 100,000 shares are reserved for issuance. The Directors'
            Option Plan provides that each nonemployee director will be granted
            an option to purchase 20,000 shares of common stock on the date on
            which the optionee first becomes a director of the Company.
            Thereafter each nonemployee director will be granted an option to
            purchase 5,000 shares of common stock on the first day of each year
            after adoption of the Directors' Option Plan. Each option becomes
            exercisable as to 25% of the shares subject to such option on each
            anniversary of its date of grant. The exercise price of all options
            granted under the Directors' Option Plan will be equal to the fair
            market value of the Company's common stock on the date of grant. To
            date, 35,000 options have been granted under the Directors' Option
            Plan.


 (9)        INCOME TAXES

            Historical Income Taxes

            The provision for income taxes consisted of the following (in
            thousands):

<TABLE>
<CAPTION>
                                                               YEARS ENDED NOVEMBER 30,
                                                         ---------------------------------
                                                         1994           1995         1996
                                                         -------       ------       ------
               <S>                                      <C>            <C>          <C>  
               Current:
                     Federal                             $   260        1,201        2,328
                     State                                    70          340          942
                     Foreign                                   3          -            -
                                                         -------       ------       ------

                                                             333        1,541        3,270
                                                         -------       ------       ------

               Deferred:
                     Federal                                (106)        (374)        (937)
                     State                                   (35)        (102)        (233)
                                                         -------       ------       ------

                                                            (141)        (476)      (1,170)
                                                         -------       ------       ------
               Charge in lieu of taxes attributable
                 to employee stock plans                     -            -            926
                                                         -------       ------       ------

                                                         $   192        1,065        3,026
                                                         =======       ======       ======
</TABLE>


                                       22

<PAGE>   24
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            The tax effects of the temporary differences that give rise to
            significant portions of the deferred tax assets and liabilities are
            presented below (in thousands):

<TABLE>
<CAPTION>
                                                                         NOVEMBER 30,
                                                                     ------------------
                                                                      1995         1996
                                                                     -----        -----
               <S>                                                   <C>            <C>
               Deferred tax assets:
                     Accounts receivable allowances                  $ 297          327
                     Depreciation                                      -            314
                     Federal benefit of state taxes                    125          266
                     Billing in excess of costs                        -            106
                     Deferred compensation                             -            657
                     Benefit and other accruals                        129          231
                     Net operating loss                                -            217
                                                                     -----       ------

                                 Total deferred tax assets             551        2,118
                                                                     -----       ------

               Deferred tax liabilities:
                     Deferred rent                                     -           (148)
                     Change from cash to accrual method of
                       accounting for income tax purposes             (322)        (620)
                     Depreciation                                      (61)         (12)
                                                                     -----       ------

                                 Total deferred tax liabilities       (383)        (780)
                                                                     -----       ------

                                 Net deferred tax assets             $ 168        1,338
                                                                     =====       ======
</TABLE>

            The Company's effective tax rate differs from the statutory federal
            income tax rate as shown in the following schedule:

<TABLE>
<CAPTION>
                                                                  YEARS ENDED NOVEMBER 30,
                                                                ------------------------------
                                                                 1994        1995        1996
                                                                ------      ------      ------
               <S>                                              <C>         <C>         <C>  
               Federal tax statutory rate                        34.0%       34.0%       35.0%
               Partnership benefit                              (31.0)      (22.0)      (12.7)
               State income taxes, net of federal benefit         0.8         3.5         3.8
               Tax exempt income                                  -           -          (3.6)
                                                                -----       -----       -----

                                                                  3.8%       15.5%       22.5%
                                                                =====       =====       =====
</TABLE>

                                       23

<PAGE>   25
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            Unaudited Pro Forma Income Taxes

            The pro forma provision for income taxes reflects the income tax
            expense that would have been reported if M&S (a partnership for
            income tax reporting purposes) had been a C corporation for each of
            the years in the three-year period ended November 30, 1996. The
            components of pro forma income taxes are as follows (in thousands):

<TABLE>
<CAPTION>
                                                             YEARS ENDED NOVEMBER 30,
                                                         ---------------------------------
                                                           1994         1995         1996
                                                         -------       ------       ------
               <S>                                       <C>            <C>          <C>  
               Current:
                     Federal                             $ 1,727        2,612        4,008
                     State                                   432          687        1,344
                     Foreign                                   3          -            -
                                                         -------       ------       ------

                       Total current                       2,162        3,299        5,352
                                                         -------       ------       ------

               Deferred:
                     Federal                                (106)        (374)        (937)
                     State                                   (35)        (102)        (233)
                     Foreign                                 -            -            -
                                                         -------       ------       ------

                       Total deferred                       (141)        (476)      (1,170)
                                                         -------       ------       ------

               Change in lieu of taxes attributable
                  to employee stock plans                    -            -            926
                                                         -------       ------       ------

                       Total pro forma provision
                         for income taxes                $ 2,021        2,823        5,108
                                                         =======       ======       ======
</TABLE>

            The Company's pro forma effective rate differs from statutory
            federal income tax rate as follows:

<TABLE>
<CAPTION>
                                                                  YEARS ENDED NOVEMBER 30,
                                                                 --------------------------
                                                                 1994       1995       1996
                                                                 ----       ----       ----
               <S>                                               <C>        <C>        <C>  
               Federal tax statutory rate                        34.0%      34.0%      35.0%
               State tax expenses, net of federal benefit         5.2        5.7        6.4
               Tax exempt income                                  -          -         (3.6)
               Other                                              0.4        1.4        0.1
                                                                 ----       ----       ----

               Pro forma income tax expense                      39.6%      41.1%      37.9%
                                                                 ====       ====       ====
</TABLE>


                                       24
<PAGE>   26
                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



            On an unaudited pro forma basis, the tax effects of temporary
            differences that give rise to the significant portions of the
            unaudited pro forma deferred tax assets and liabilities do not
            differ significantly from the historical amounts presented above as
            of November 30, 1995 and 1996. Because the merger with M&S is
            taxable, during the first quarter of fiscal 1997, CKS recorded a
            deferred tax asset and an increase in stockholders' equity of
            approximately $9,346,000 for the difference between the financial
            statement and tax carrying amounts of M&S's net assets upon the
            closing of the transaction.

(10)        SIGNIFICANT CUSTOMERS

            In the year ended November 30, 1994, professional fees from a cruise
            ship operator and automotive manufacturer amounted to approximately
            $10,025,000 and $6,903,000, respectively, representing 22% and 15%
            of total revenues for the year, respectively. In the year ended
            November 30, 1995, professional fees from the cruise ship operator,
            an automotive manufacturer, and a major telecommunications company
            amounted to approximately $7,608,000, $8,222,000, and $6,730,000,
            respectively, representing approximately 13%, 14%, and 12% of total
            revenues for the year, respectively. In the year ended November 30,
            1996, professional fees from the automotive manufacturer amounted to
            approximately $12,429,000 representing approximately 14% of total
            revenues for the year.

            The cruise ship operator owed the Company a total of approximately
            $2,401,000 and $6,741,000 as of November 30, 1995 and 1996,
            respectively. The automotive manufacturer owed the Company
            approximately $2,857,000 as of November 30, 1995.


                                       25

<PAGE>   27
                                   SIGNATURES


        Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                               CKS GROUP, INC.



Dated:   October 24, 1997                      By: /s/ ROBERT T. CLARKSON
                                                  ----------------------------
                                                  Robert T. Clarkson
                                                  Executive Vice President and 
                                                  Secretary










                                      26

<PAGE>   28
                                 EXHIBIT INDEX

Exhibit
  No.                               Document
- -------                             --------
 23.1      Consent of KPMG Peat Marwick LLP, independent auditors.

<PAGE>   1
                                                                    Exhibit 23.1





             CONSENT OF KPMG PEAT MARWICK LLP, INDEPENDENT AUDITORS


The Board of Directors
CKS Group, Inc.:

We consent to the incorporation by reference in the registration statements
(Nos. 333-3412, 333-22953, 333-23523, 333-23783, 333-25447, 333-24763, and
333-27331) on Forms S-3 and S-8 of CKS Group, Inc. of our report dated June 17,
1997, relating to the consolidated balance sheets of CKS Group, Inc. and
subsidiaries as of November 30, 1995 and 1996, and the related consolidated
statements of income, stockholders' equity and cash flows for each of the years
in the three-year period ended November 30, 1996, which report appears in the
report on Form 8-K/A of CKS Group, Inc. dated June 25, 1997.


                                      KPMG PEAT MARWICK LLP

San Jose, California
October 24, 1997




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