CKS GROUP INC
8-K/A, 1997-05-28
BUSINESS SERVICES, NEC
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 8-K/A

                                AMENDMENT NO. 2
                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

                                JANUARY 31, 1997

                Date of Report (date of earliest event reported)

                                CKS GROUP, INC.
             (Exact name of Registrant as specified in its charter)


       DELAWARE                      0-27090                   77-0385435
   (State or other           (Commission File Number)       (I.R.S. Employer
   jurisdiction of                                         Identification No.)
    incorporation
   or organization)

                              10441 Bandley Drive
                          Cupertino, California 95014

                    (Address of principal executive offices)

                                 (408) 366-5100
              (Registrant's telephone number, including area code)
<PAGE>   2
         This Amendment to the Current Report on Form 8-K filed by the
Registrant with the Securities and Exchange Commission on February 14, 1997, as
amended on March 6, 1997, is being filed in order to amend Item 7(c) thereto as
set forth below.  The undersigned Registrant hereby amends the following item of
its Current Report on Form 8-K, originally filed with the Securities and
Exchange Commission on February 14, 1997 and as amended on March 6, 1997 as set
forth on the pages attached hereto.

ITEM 7(c)        Exhibits in accordance with Item 601 of Regulation S-K:

                 Exhibits:

                 2.1      Acquisition Agreement, dated as of January 31, 1997,
                          by and among Registrant, the current and former
                          partners of McKinney & Silver, a North Carolina
                          general partnership, Raleigh Acquisition Inc., a
                          Delaware corporation, Robert C. Doherty and Donald S.
                          Maurer, as Partner Representatives, and Chemical
                          Trust Company of California as Escrow Agent.*

                 4.1      Registration Rights Agreement among CKS, Raleigh
                          Acquisition, Inc. and the current and former partners
                          of McKinney & Silver dated January 31, 1997.*

                 23.1     Consent of Ernst & Young LLP**

                 23.2     Consent of KPMG Peat Marwick LLP

                 99.1     Consolidated Financial Statements:

                          Independent Auditors' Report
                          Consolidated Balance Sheets
                          Consolidated Statements of Income
                          Consolidated Statements of Stockholders' Equity
                          Consolidated Statements of Cash Flows
                          Notes to Consolidated Financial Statements
____________________ 

*Previously filed as Exhibit to the Registrant's Current Report on Form 8-K
filed with the Securities and Exchange Commission on February 14, 1997.

**Previously filed as Exhibit to the Registrant's Amendment No. 1 to the
Current Report on Form 8-K filed with the Securities and Exchange Commission on
March 6, 1997.



                                      -2-
<PAGE>   3

                                   SIGNATURES


        Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this Amendment to be signed on its behalf by the
undersigned hereunto duly authorized.


Date:  May 28, 1997                  CKS GROUP, INC.

                                     By: /s/ CARLTON H. BAAB
                                        ------------------------------------
                                         Carlton H. Baab
                                         Executive Vice President and
                                         Chief Financial Officer



<PAGE>   1
                                                                    EXHIBIT 23.2


             CONSENT OF KPMG PEAT MARWICK LLP, INDEPENDENT AUDITORS


The Board of Directors
CKS Group, Inc.:

We consent to the incorporation by reference in the registration statements
(Nos. 333-3412, 333-22953, 333-23523, 333-23783, 333-25447, 333-24763, 
333-23783, and 333-27331) on Forms S-3 and S-8 of CKS Group, Inc. of our report
dated February 28, 1997, relating to the consolidated balance sheets of CKS
Group, Inc. and subsidiaries as of November 30, 1995 and 1996, and the related
consolidated statements of income, stockholders' equity and cash flows for each
of the years in the three year period ended November 30, 1996, which report
appears in the report on Form 8-K/A of CKS Group, Inc. dated January 31, 1997.


                                 /s/ KPMG Peat Marwick LLP


San Jose, California
May 28, 1997



<PAGE>   1

                        CKS GROUP, INC. AND SUBSIDIARIES


                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS


<TABLE>
<CAPTION>
                                                                         PAGE
<S>                                                                       <C>
Independent Auditors' Report...............................................1

Consolidated Balance Sheets................................................2

Consolidated Statements of Income..........................................3

Consolidated Statements of Stockholders' Equity............................4

Consolidated Statements of Cash Flows......................................5

Notes to Consolidated Financial Statements.................................6
</TABLE>

                                     - 1 -
<PAGE>   2

                          Independent Auditors' Report


The Board of Directors and Stockholders
CKS Group, Inc.:


We have audited the accompanying consolidated balance sheets of CKS Group, Inc.
and subsidiaries (the Company) as of November 30, 1995 and 1996, and the related
consolidated statements of income, stockholders' equity, and cash flows for each
of the years in the three-year period ended November 30, 1996. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits. We did not audit the financial
statements of McKinney & Silver, which statements reflect total assets
constituting 42% and 23% as of November 30, 1995 and 1996, respectively, and
total revenues constituting 49%, 40%, and 34%, and income before income taxes
constituting 91%, 65%, and 36% in each of the years in the three year period
ended November 30, 1996, respectively, of the related consolidated totals. Those
statements were audited by other auditors whose report has been furnished to us,
and our opinion, insofar as it relates to amounts included for McKinney &
Silver, is based solely on the report of the other auditors.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, based on our audits and the report of other auditors, the
consolidated financial statements referred to above present fairly, in all
material respects, the financial position of CKS Group, Inc. and subsidiaries as
of November 30, 1995 and 1996, and the results of their operations and their
cash flows for each of the years in the three-year period ended November 30,
1996, in conformity with generally accepted accounting principles.




                                        /s/  KPMG Peat Marwick LLP

San Jose, California
February 28, 1997


<PAGE>   3

                        CKS GROUP, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                        (IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                                                                 NOVEMBER 30,
                                                                                          -----------------------------
                      ASSETS                                                                 1995              1996
                                                                                          ----------       ------------
<S>                                                                                       <C>              <C>         
Current assets:
     Cash and equivalents                                                                 $    4,789       $     19,372
     Marketable securities                                                                         -             37,895
     Accounts receivable, net of allowance of $868 and $762 in 1995 and
         1996, respectively                                                                   12,987             22,541
     Fees and expenditures in excess of billings                                               1,145              2,792
     Prepaid expenses and other                                                                1,095              1,429
                                                                                          ----------       ------------

              Total current assets                                                            20,016             84,029

Property and equipment, net                                                                    3,349              4,226
Goodwill and other assets                                                                        182              6,219
                                                                                          ----------       ------------

              Total assets                                                                $   23,547       $     94,474
                                                                                          ==========       ============

       LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                                                     $    8,769       $     21,109
     Accrued expenses                                                                          2,411              6,386
     Billings in excess of fees and expenditures                                               2,519              3,201
     Current portion of liabilities to related parties                                         1,341              1,955
     Current portion of notes payable and
         capital lease obligations                                                               316                417
     Income taxes payable                                                                        972                188
                                                                                          ----------       ------------

              Total current liabilities                                                       16,328             33,256

Deferred taxes                                                                                   380                  -
Notes payable and capital lease obligations, less current portion                                496                481
Liabilities to related parties, less current portion                                               -                223
                                                                                          ----------       ------------
              Total liabilities                                                               17,204             33,960
                                                                                          ----------       ------------

Stockholders' equity:
     Preferred stock; $.001 par value; 5,000,000 shares authorized; none
         issued and outstanding                                                                    -                  -
     Common stock; $.001 par value; 30,000,000 shares authorized;
         Series A common stock; 3,114,437 shares issued and outstanding in 1995                    3                  -
     Common stock; 7,125,000 and 13,162,000 shares issued and
         outstanding in 1995 and 1996, respectively                                                7                 13
     Additional paid-in capital                                                                3,108             51,064
     Notes receivable from stockholders                                                         (292)              (292)
     Unrealized loss on marketable securities                                                      -                (65)
     Retained earnings                                                                         3,517              9,794
                                                                                          ----------       ------------

              Total stockholders' equity                                                       6,343             60,514
                                                                                          ----------       ------------

              Total liabilities and stockholders' equity                                  $   23,547       $     94,474
                                                                                          ==========       ============
</TABLE>

See accompanying notes to consolidated financial statements.




                                      -2-
<PAGE>   4

                        CKS GROUP, INC. AND SUBSIDIARIES

                       CONSOLIDATED STATEMENTS OF INCOME

                      (IN THOUSANDS, EXCEPT PER SHARE DATA)


<TABLE>
<CAPTION>
                                                      YEARS ENDED NOVEMBER 30,
                                                     ---------------------------
                                                      1994       1995      1996
                                                     -------   -------   -------
<S>                                                  <C>        <C>       <C>   
Revenues                                             $44,761    58,118    86,399
                                                     -------   -------   -------

Operating expenses:
     Direct salaries and related expenses             10,437    15,416    22,122
     Other direct operating expenses                  21,798    24,660    35,752
     General and administrative expenses               7,539    11,474    16,612
                                                     -------   -------   -------

       Total operating expenses                       39,774    51,550    74,486
                                                     -------   -------   -------

       Operating income                                4,987     6,568    11,913

Other income, net                                        121       296     2,111
                                                     -------   -------   -------

       Income before income taxes                      5,108     6,864    14,024

Income taxes                                             192     1,062     3,266
                                                     -------   -------   -------

       Net income                                    $ 4,916     5,802    10,758
                                                     =======   =======   =======

Unaudited pro forma net income and per share data:
     Income before income taxes, as reported         $ 5,108     6,864    14,024
     Pro forma income taxes                            2,021     2,820     5,349
                                                     -------   -------   -------

     Pro forma net income                            $ 3,087     4,044     8,675
                                                     =======   =======   =======

     Pro forma net income per share                  $  0.29      0.35      0.61
                                                     =======   =======   =======

     Shares used in per share computation             10,808    11,590    14,226
                                                     =======   =======   =======
</TABLE>


See accompanying notes to consolidated financial statements.



                                      -3-
<PAGE>   5

                        CKS GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                        SERIES A                                            
                                                      COMMON STOCK                      COMMON STOCK        
                                               -------------------------         -------------------------- 
                                               SHARES           AMOUNT           SHARES             AMOUNT  
                                               ------           ------           ------             ------  

<S>                                            <C>             <C>               <C>               <C>      
Balances, November 30, 1993                           -        $      -            7,840           $    8   

Issuance of common stock                              -               -            2,273                2   
Repurchase of common stock                            -               -             (650)              (1)  
Distributions to stockholders                         -               -                -                -   
Net income                                            -               -                -                -   
                                               --------          ------         --------             ----   

Balances November 30, 1994                            -               -            9,463                9   

Issuance of Series A common stock                   739               1                -                - 
Conversion of common stock to Series
     A common stock                               2,375               2           (2,375)              (2)  
Repurchase of common stock                            -               -              (31)               -   
Issuance of common stock                              -               -               68                -   
Compensation related to stock options                 -               -                -                -   
Collections on stockholder notes
     receivable                                       -               -                -                -   
Distributions to stockholders                         -               -                -                -   
Net income                                            -               -                -                -   
                                               --------          ------         --------             ----   
Balances, November 30, 1995                       3,114               3            7,125                7   

Conversion of Series A common stock
     to common stock                             (3,114)             (3)           3,114                3   
Issuance of common stock                              -               -            2,923                3   
Compensation related to stock options                 -               -                -                -   
Tax benefit from disqualifying
     dispositions                                     -               -                -                -   
Unrealized loss on marketable
     securities                                       -               -                -                -   
Distributions to stockholders                         -               -                -                -   
Net income                                            -               -                -                -   
                                               --------          ------         --------             ----   

Balances, November 30, 1996                           -          $    -           13,162             $ 13   
                                               ========          ======         ========             ====   
</TABLE>


<TABLE>
<CAPTION>
                                                                  UNREALIZED          NOTES
                                                ADDITIONAL          LOSS ON        RECEIVABLE                              TOTAL
                                                  PAID-IN         MARKETABLE          FROM             RETAINED        STOCKHOLDERS'
                                                  CAPITAL         SECURITIES      STOCKHOLDERS         EARNINGS           EQUITY
                                                  -------         ----------      ------------         --------           ------
<S>                                            <C>                 <C>              <C>              <C>              <C>        
Balances, November 30, 1993                    $     1,037         $     -          $    (319)       $    1,313       $     2,039

Issuance of common stock                               225               -               (146)                -                81
Repurchase of common stock                            (313)              -                 94                 -              (220)
Distributions to stockholders                            -               -                  -            (4,037)           (4,037)
Net income                                               -               -                  -             4,916             4,916
                                                 ---------           -----            -------          --------         ---------

Balances November 30, 1994                             949               -               (371)            2,192             2,779

Issuance of Series A common stock                    1,923               -                  -                 -             1,924
Conversion of common stock to Series
     A common stock                                      -               -                  -                 -                 -
Repurchase of common stock                             (23)              -                  8                 -               (15)
Issuance of common stock                               103               -                  -                 -               103
Compensation related to stock options                  156               -                  -                 -               156
Collections on stockholder notes
    receivable                                           -               -                 71                 -                71
Distributions to stockholders                            -               -                  -            (4,477)           (4,477)
Net income                                               -               -                  -             5,802             5,802
                                                 ---------           -----            -------          --------         ---------
Balances, November 30, 1995                          3,108               -               (292)            3,517             6,343

Conversion of Series A common stock
     to common stock                                     -               -                  -                 -                 -
Issuance of common stock                            47,427               -                  -                 -            47,430
Compensation related to stock options                  102               -                  -                 -               102
Tax benefit from disqualifying
     dispositions                                      926               -                  -                 -               926
Unrealized loss on marketable
     securities                                          -             (65)                 -                 -               (65)
Distributions to stockholders                         (499)              -                  -            (4,481)           (4,980)
Net income                                               -               -                  -            10,758            10,758
                                                 ---------           -----            -------          --------         ---------

Balances, November 30, 1996                      $  51,064           $ (65)           $  (292)         $  9,794         $  60,514
                                                 =========           =====            =======          ========         =========
</TABLE>


See accompanying notes to consolidated financial statements.


                                     - 4 -

<PAGE>   6

                        CKS GROUP, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                             YEARS ENDED NOVEMBER 30,
                                                                                   --------------------------------------------
                                                                                      1994             1995              1996
                                                                                   ---------        ---------       -----------
<S>                                                                                <C>                  <C>             <C>   
Cash flows from operating activities:
     Net income                                                                    $   4,916            5,802           10,758
     Adjustments to reconcile net income to net cash provided 
          by operating activities:
              Deferred income taxes                                                     (127)             (10)          (1,325)
              Compensation related to stock options                                       -               156              102
              Tax benefit from disqualifying dispositions                                 -                -               926
              Depreciation and amortization                                              723              996            1,128
              Changes in operating assets and liabilities:
                  Accounts receivable                                                 (6,523)          (1,382)          (8,048)
                  Fees and expenditures in excess of billings                           (890)             354           (1,647)
                  Prepaid expenses and other current assets                             (141)            (941)              72
                  Accounts payable                                                     5,182           (1,836)          11,965
                  Accrued expenses                                                       512            1,543            3,533
                  Billings in excess of fees and expenditures                          1,803             (240)             190
                  Income taxes payable                                                   293              654             (784)
                                                                                   ---------        ---------       -----------

                      Net cash provided by operating activities                        5,748            5,096           16,870
                                                                                   ---------        ---------       ----------

Cash flows from investing activities:
     Purchases of property and equipment                                              (1,976)          (1,504)          (1,679)
     Purchases of marketable securities                                                   -                -           (39,710)
     Sales of marketable securities                                                       -                -             1,750
     Cash acquired in business combination                                                -                -                55
     Other assets                                                                         -                -              (574)
                                                                                   ----------      -----------      ----------
                      Net cash used by investing activities                           (1,976)          (1,504          (40,158)
                                                                                   ---------        ---------       -----------

Cash flows from financing activities:
     Net borrowings (repayments) on line of credit and note payable                      642             (712)            (419)
     Collections on stockholder notes receivable                                          -                71               -
     Proceeds from sale of common stock                                                   60            1,994           42,422
     Repurchase of common stock                                                         (220)             (15)              -
     Distributions to stockholders                                                    (4,016)          (4,444)          (4,635)
     Liabilities to related parties                                                      377              (11)             503
                                                                                   ---------        ---------       ----------

                      Net cash (used) provided by financing activities                (3,157)          (3,117)          37,871
                                                                                   ---------        ---------       ----------

Net change in cash and cash equivalents                                                  615              475           14,583

Cash and cash equivalents, beginning of year                                           3,699            4,314            4,789
                                                                                   ---------        ---------       ----------

Cash and cash equivalents, end of year                                             $   4,314            4,789           19,372
                                                                                   =========        =========       ==========

Supplemental disclosure of cash flow information:
     Cash paid:
         Interest                                                                  $      60               91               63
                                                                                   =========        =========       ==========
         Income taxes                                                              $      30              647            4,488
                                                                                   =========        =========       ==========
     Noncash investing and financing activities:
         Sale of common stock in exchange for stockholder notes receivable         $     146               -                -
                                                                                   =========        =========       ==========
         Issuance of common stock in business acquisition                          $      -                -             4,997
                                                                                   =========        =========       ==========
         Exchange of note payable for common stock                                 $      -                -               457
                                                                                   =========        =========       ==========
</TABLE>

See accompanying notes to consolidated financial statements.




                                     - 5 -

<PAGE>   7

                        CKS GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                        NOVEMBER 30, 1994, 1995, AND 1996


 (1)     NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES

         Nature of Business and Principles of Combination

         CKS Group, Inc. (CKS or the Company) is an integrated marketing
         communications company providing corporate identity, advertising, sales
         promotions, product packaging, general merchandising, and multimedia
         services.

         The Company was formed in January 1995 in a merger of three entities
         that were under common control: CKS Partners, Inc., CKS Interactive,
         Inc., and CKS Pictures, Inc. (collectively, the Former Affiliates). The
         accompanying consolidated financial statements have been prepared on
         the basis that these entities were combined at the beginning of their
         existence for financial reporting purposes. The combined entities have
         been under common control since inception and have been included in the
         consolidated financial statements at historical cost, in a manner
         similar to a pooling of interests, since their respective dates of
         inception. All transactions and accounts between the combined entities
         have been eliminated in the accompanying consolidated financial
         statements.

         In accordance with the merger of the Former Affiliates, each entity's
         capital stock was converted, using a predetermined conversion factor,
         to give effect to the merger. All share and per share information has
         been retroactively restated to give the effect to the merger.

         The accompanying consolidated financial statements include the accounts
         of the Company and its wholly owned subsidiaries. All signification
         intercompany accounts and transactions have been eliminated in
         consolidation. The consolidated financial statements have been restated
         to reflect the effect of the merger with McKinney & Silver (M&S)
         discussed in Note 2.

         Cash Equivalents and Marketable Securities

         The Company considers all highly liquid investments purchased with an
         original maturity of 90 days or less to be cash equivalents.

         The Company classifies its investments in certain debt and equity
         securities as "available-for-sale." Such investments are recorded at
         fair value, with unrealized gains and losses reported as a separate
         component of stockholders' equity. The cost of securities sold is based
         upon the specific identification method.

         Fair Value of Financial Instruments and Concentrations of Credit Risk

         The carrying value of the Company's financial instruments, including
         accounts receivable, approximates fair market value.

         Financial instruments, which potentially subject the Company to a
         concentration of credit risk, consist principally of marketable
         securities and accounts receivable. The Company's services are provided
         to clients in a variety of industries. The Company performs ongoing
         credit evaluation of its clients, generally does not require
         collateral, and records allowances for potential credit losses.


                                      -6-
<PAGE>   8

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         Property and Equipment

         Property and equipment are stated at cost, net of accumulated
         depreciation and amortization. Property and equipment are depreciated
         on a straight-line basis over estimated useful lives of three to seven
         years. Leasehold improvements are amortized over the lesser of their
         useful lives or the remaining term of the related lease.

         Goodwill

         Goodwill is amortized on a straight-line basis over 20 years. The
         Company assesses the recoverability of this intangible asset by
         determining whether the amortization of the goodwill balance over its
         remaining life can be recovered through undiscounted future operating
         cash flows of the acquired operation. The amount of goodwill
         impairment, if any, is measured based on projected discounted future
         operating cash flows using a discount rate reflecting the Company's
         average cost of funds.

         Use of Estimates

         Management of the Company has made a number of estimates and
         assumptions relating to the reporting of assets and liabilities and 
         the disclosure of contingent assets and liabilities to prepare 
         these consolidated financial statements in conformity with generally 
         accepted accounting principles. Actual results could differ from 
         those estimates.

         Revenue Recognition

         Revenues are generally derived from fixed fee arrangements and are
         recognized on the percentage-of-completion method based on the ratio of
         costs incurred to total estimated costs. Fees and expenditures in
         excess of billings represent the costs incurred and anticipated profits
         earned on projects in progress in excess of amounts billed, and are
         recorded as an asset. Billings in excess of fees and expenditures
         represent amounts billed in excess of costs incurred and estimated
         profit earned, and are recorded as a liability. Such billings are
         generally at the beginning of contract periods and are in accordance
         with contract provisions. To the extent costs incurred and anticipated
         costs to complete projects in progress exceed anticipated billings, a
         loss is accrued for the excess.

         Commissions earned by M&S from advertising placed with media generally
         are recorded at the time the advertising appears or is broadcast.
         Commissions earned by M&S for production expenditures and fees derived
         from other services by M&S are recognized upon performance of the
         services.

         Income Taxes

         The Company records income taxes using the asset and liability method.
         Deferred tax assets and liabilities are recognized for the future tax
         consequences attributable to differences between the financial
         statement carrying amounts of existing assets and liabilities and their
         respective tax bases. Deferred tax assets and liabilities are measured
         using enacted tax rates expected to apply to taxable income in the
         years in which those temporary differences are expected to be recovered
         or settled. The effect on deferred tax assets and liabilities of a
         change in tax rates is recognized in income in the period that includes
         the enactment date.


                                      -7-
<PAGE>   9
                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         As a partnership, M&S's earnings were taxed at the individual partner
         level, therefore no provision for income taxes has been made in the
         accompanying consolidated financial statements for income attributable
         to M&S. The accompanying consolidated statements of income include a
         provision for income taxes on an unaudited pro forma basis as if M&S
         had been a C corporation fully subject to income taxes.

         Net Income Per Share

         Net income per share is computed using the weighted average number of
         shares outstanding of common stock and dilutive common equivalent
         shares from stock options using the treasury stock method. In
         accordance with certain Securities and Exchange Commission (SEC) Staff
         Accounting Bulletins, such computations include all common and common
         equivalent shares issued within 12 months of the Company's initial
         public offering (IPO) date as if they were outstanding for all prior
         periods presented using the treasury stock method and the IPO price.

         Recent Accounting Pronouncements

         The Financial Accounting Standard Board (FASB) recently adopted SFAS
         No. 121, Accounting for the Impairment of Long-Lived Assets and for
         Long-Lived Assets to Be Disposed Of. This statement requires long-lived
         assets to be evaluated for impairment whenever events or changes in
         circumstances indicate the carrying amount of an asset may not be
         recoverable. The Company will adopt SFAS No. 121 in fiscal 1997. The
         adoption of SFAS No. 121 is not expected to have a material effect on
         the Company's consolidated results of operations.

 (2)     BUSINESS COMBINATIONS

         Schell/Mullaney, Inc.

         On August 1, 1996, the Company acquired Schell/Mullaney, Inc. (SMI).
         Upon the closing of the merger the shares of common stock of SMI (SMI
         common stock) that were issued and outstanding immediately prior to the
         closing were converted into 183,066 shares of the Company's common
         stock valued at $5,000,000, and the right to receive up to an
         additional $9,000,000 in common stock of the Company in 1997 and 1998
         upon attainment of certain financial performance goals by SMI. The
         number of additional shares to be issued to the former shareholders of
         SMI will be determined based on the average closing price of the
         Company's common stock during the 40-day period ending 2 days prior to
         the issuance dates of such shares. In the event additional shares are
         issued to the former shareholders of SMI, they will be accounted for as
         additional purchase price.

         The acquisition was accounted for as a purchase with the results of SMI
         included from the acquisition date. The excess of the purchase price
         over the fair value of net assets acquired amounted to $4,577,000 and
         was attributed to goodwill. Accumulated amortization amounted to
         $74,000 as of November 30, 1996.


                                      -8-
<PAGE>   10
                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         The following summary, prepared on a pro forma basis, combines the
         Company's consolidated results of operations for the years ended
         November 30, 1995 and 1996, with SMI's results of operations for the
         years ended December 31, 1995 and November 30, 1996, respectively, as
         if SMI had been acquired as of the beginning of the periods presented
         (in thousands, except per share data):


<TABLE>
<CAPTION>
                                                                            YEARS ENDED
                                                                            NOVEMBER 30,
                                                                      -------------------------
                                                                        1995             1996
                                                                        ----             ----
         <S>                                                        <C>             <C>       
          Revenues                                                   $  63,161       $   90,687
          Pro forma net income                                           5,003            9,990
          Pro forma net income per share                                  0.43             0.70
          Shares used in pro forma per share computation                11,722           14,348
</TABLE>

         The pro forma results are not necessarily indicative of what would have
         occurred if the acquisition had been in effect for the periods
         presented. In addition, they are not intended to be a projection of
         future results and do not reflect any synergies that might be achieved
         from combined operations.

         Donovan & Green, Inc.

         On January 3, 1997, the Company acquired the assets and assumed
         substantially all the liabilities of Donovan & Green, Inc. (D&G). The
         Purchase Agreement provides for initial payments to D&G of $5,146,000.
         In addition, D&G will be entitled to receive an additional $3,220,000
         in cash and a number of shares of common stock of the Company with a
         value of up to $1,610,000 over the next three fiscal years. D&G will
         also have the right to receive additional payments if the subsidiary
         attains certain earnings goals during the fiscal years ending November
         30, 1997, 1998, 1999, and 2000. D&G may receive $889,000 in cash and
         shares of the Company's common stock with a value of $444,000 in each
         of 1998 and 1999 if the subsidiary meets its earnings goals for the
         1997 and 1998 fiscal years. To the extent that the subsidiary exceeds
         its earnings goals for the 1997, 1998, 1999, and 2000 fiscal years by
         more than 10%, D&G will be entitled to receive cash and common stock of
         the Company with a combined value of up to $1,000,000 per year for each
         of these four years.



                                     - 9 -

<PAGE>   11
                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         McKinney & Silver

         On January 31, 1997, the Company issued 841,291 shares of its common
         stock for all of the partnership units and residual partnership
         interests of M&S. The merger has been accounted for as a pooling of
         interests, and, accordingly, the Company's consolidated financial
         statements have been restated for all periods prior to the merger to
         include the results of operations, financial position and cash flows of
         M&S. In M&S's historical financial statements, certain direct operating
         expenses were offset against revenues. Such amounts have been
         reclassified in the accompanying consolidated financial statements to
         conform to CKS's presentation. The effect of the reclassification was
         to increase revenues and other direct operating expenses by $9,091,000,
         $9,593,000, and $13,614,000 during 1994, 1995, and 1996, respectively.
         Total revenues and net income for the individual entities as previously
         reported are as follows (in thousands):

                                          YEARS ENDED NOVEMBER 30,
                                ---------------------------------------------
                                      1994            1995           1996
                                      ----            ----           ----

            Total revenue:
                CKS             $      22,938          34,792          56,951
                M&S                    21,823          23,326          29,448
                                  -----------     -----------      ----------

                                $      44,761          58,118          86,399
                                  ===========     ===========      ==========

            Net income:
                CKS             $         288           1,366           5,679
                M&S                     4,628           4,436           5,079
                                  -----------     -----------      ----------

                                $       4,916           5,802          10,758
                                  ===========     ===========      ==========

         Prior to the combination, M&S's fiscal year ended on December 31. In
         recording the business combination, M&S's financial statements as of
         and for each of the years in the three-year period ended December 31,
         1996 have been combined with the Company's consolidated financial
         statements as of and for each of the years in the three-year period
         ended November 30, 1996.

         In connection with the merger with M&S, the Company will record a
         nonrecurring charge for transaction related costs of approximately
         $1,500,000, consisting primarily of fees for attorneys, accountants,
         financial printing and other related costs. In addition, because the
         merger is taxable, in the first quarter of fiscal 1997 CKS will record
         a deferred tax asset and an increase to stockholders' equity of
         approximately $9,200,000 for the difference between the financial
         statement and tax carrying amounts of M&S's net assets upon the closing
         of the transaction.




                                     - 10 -
<PAGE>   12

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


 (3)     MARKETABLE SECURITIES

         Marketable securities include the following as of November 30, 1996 (in
         thousands):

<TABLE>
<CAPTION>
                                                                 GROSS            GROSS
                                                              UNREALIZED       UNREALIZED        FAIR
                                                   COST          GAINS           LOSSES          VALUE
                                                 --------    -------------    ------------     --------
<S>                                              <C>              <C>              <C>         <C>     
         Municipal obligations                   $ 37,771         $  -             $ -         $ 37,771
         Marketable equity security                   189            -               65             124
                                                 --------         -----            ----        --------

                                                 $ 37,960         $  -             $ 65        $ 37,895
                                                 ========         =====            ====        ========
</TABLE>

         The contractual maturities of available-for-sale debt securities,
         regardless of their balance sheet classification as of November 30,
         1996, are as follows (in thousands):
         
<TABLE>
<CAPTION>
                                                                           FAIR
                                                          COST            VALUE
                                                       ---------        --------
<S>                                                    <C>              <C>     
         Due within one year                           $  14,037        $ 14,037
         Due after one year through five years             1,034           1,034
         Due after five years through ten years            2,500           2,500
         Due after ten years                              20,200          20,200
                                                       ---------        --------

                                                       $  37,771        $ 37,771
                                                       =========        ========
</TABLE>

(4)      PROPERTY AND EQUIPMENT

         Property and equipment include the following (in thousands):

<TABLE>
<CAPTION>
                                                                  NOVEMBER 30,
                                                              ------------------
                                                                 1995      1996
                                                              --------   -------
<S>                                                           <C>       <C>     
          Computer equipment and software                     $  2,149  $  3,033
          Furniture and fixtures                                 1,992     2,417
          Video production equipment                               750       928
          Leasehold improvements                                 1,036     1,415
                                                              --------   -------

                                                                 5,927     7,793
          Less accumulated depreciation and amortization         2,578     3,567
                                                              --------   -------

                                                              $  3,349   $ 4,226
                                                              ========   =======
</TABLE>




                                     - 11 -
<PAGE>   13

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


(5)      NOTES PAYABLE

         In July 1995, the Company entered into a credit agreement with a bank
         for $4,600,000, including a $3,000,000 line of credit, a $1,000,000
         equipment line of credit, and a $600,000 term loan to refinance
         existing debt. The lines of credit have maturities of September 30,
         1997. Advances under the $1,000,000 equipment loan facility are limited
         to 80% of the equipment purchase price. Borrowings bear interest at the
         bank's prime rate (8.25% as of November 30, 1996) for the $3,000,000
         facility and at prime rate plus .5% for the $1,000,000 facility.
         Borrowings are secured by all assets of the Company. As of November 30,
         1995 and 1996, the Company has not drawn on the line of credit.

         During 1996, M&S entered into a $500,000 line of credit with a bank
         bearing interest at the bank's prime rate plus .25%. Borrowings are
         unsecured and the line of credit expires on April 1, 1997. No amounts
         were outstanding as of December 31, 1996 under this arrangement.

         Notes payable consisted of the following (in thousands):

<TABLE>
<CAPTION>
                                                              November 30,
                                                         ---------------------
                                                            1995         1996
                                                         ---------   ---------
<S>                                                      <C>         <C>      
Borrowings under term loan,
    prime rate plus 1.5%, due December 1, 2000           $      -    $     163

Borrowings under term loan, prime rate
    plus .75%, due July 30, 1997                               408          89

Purchase contracts, with interest at 5.65%
    to 10.25%, expiring at various dates
    through December 1, 2000                                   116         190

Other                                                          288         456
                                                         ---------   ---------

                                                               812         898
Less current maturities                                        316         417
                                                         ---------   ---------
                                                         $     496   $     481
                                                         =========   =========
</TABLE>


         Future maturities of notes payable are as follows: $417,000 in fiscal
         1997; $204,000 in fiscal 1998; $133,000 in fiscal 1999; $105,000 in
         fiscal 2000; and $39,000 thereafter.

(6)      LIABILITIES TO RELATED PARTIES

         In connection with the acquisition of the assets, liabilities, and
         operations of M&S in 1990, the Partnership redeemed the equity interest
         of the principal partner. Consideration provided by the redemption
         agreement for the principal partner's equity interest included a
         contingent amount of 50% of the Partnership's adjusted income (as
         defined by the redemption agreement), for the years 1991 through 1996,
         and 33-1/3% of such adjusted income for the years 1997 through 2000.
         The redemption agreement also provided for specific payout terms should
         the business be sold in years 1 through 10. The current portion of
         liabilities to related parties includes $1,301,000 and $1,804,000 as of
         December 1995 and 1996, respectively, related to this arrangement.

         The Partnership reached an agreement with the estate of a deceased
         partner to redeem all of her partnership shares for $457,000. The
         redemption agreement provided for an initial $100,000 payment in
         December 1996 with the balance payable in quarterly installments
         without interest over four years. The balance outstanding as of
         December 31, 1996 is $312,000.




                                      -12-
<PAGE>   14

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


(7)      LEASES

         The Company maintains an executive office and two operating offices in
         Northern California as well as operating offices in Oregon, New York,
         Washington D.C., and London. The Company is generally responsible for
         maintaining public liability and property damage insurance on the
         leased property and is also responsible for certain operating expenses
         and property taxes. The facilities' leases begin to expire in 1996, but
         contain renewal options to extend lease terms for up to six years. The
         Company also leases office equipment under various operating leases,
         which begin to expire in 1996.

         Total rent expense for facilities and office equipment was
         approximately $1,835,000, $2,935,000, and $4,375,000 for the years
         ended November 30, 1994, 1995, and 1996, respectively.

         Future minimum operating lease payments for facilities and equipment
         are as follows (in thousands):

<TABLE>
<CAPTION>
           Fiscal year ending
              November 30,
              ------------
                  <S>                                   <C>        
                  1997                                  $     3,272
                  1998                                        2,681
                  1999                                        2,343
                  2000                                        2,069
                  2001                                        1,161
               Thereafter                                       673
                                                        -----------
                                                        $    12,199
</TABLE>

(8)      STOCKHOLDERS' EQUITY

         Reincorporation

         On December 7, 1995, the Company was reincorporated in Delaware. The
         certificate of incorporation provides for 5,000,000 authorized shares
         of preferred stock with a $.001 par value per share and for 30,000,000
         authorized shares of common stock with a $.001 par value per share. The
         accompanying consolidated financial statements have been retroactively
         restated to give effect to the reincorporation. In conjunction with the
         reincorporation, all outstanding shares of Series A common stock were
         converted into an equal number of shares of the Company's common stock,
         and all outstanding options to purchase shares of the Company's Series
         B common stock were converted into options to purchase an equal number
         of shares of the Company's common stock.

         Common Stock Repurchases

         In 1994 and 1995, the Company repurchased approximately 650,000 and
         31,000 shares of common stock, respectively. These shares were
         repurchased from employees who had terminated employment with the
         Company. In accordance with the terms of the respective employee's
         Stock Purchase Agreement, the Company exercised its right of repurchase
         and repurchased the vested portion of shares at the then fair market
         value of the common stock, with the unvested shares being repurchased
         at the employee's original purchase price.



                                      -13-
<PAGE>   15

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         1995 Series B Common Stock Plan

         On April 28, 1995, the Company's Board of Directors approved the 1995
         Series B common stock plan (the Plan). Under the Plan, 750,000 shares
         of Series B common stock have been reserved for issuance. Options
         granted under the Plan may be either incentive stock options or
         nonstatutory stock options, as designated by the Company's Board of
         Directors. The Plan expires 10 years after adoption.

         Series B common stock possessed the same rights and privileges as
         common stock except that each share is entitled to one-tenth the
         dividend, if declared, on common stock and one-tenth the voting
         privilege and liquidation preference as a share of common stock. Series
         B common stock converted automatically on a one-for-one basis into
         common stock upon the closing of the IPO.

         The Plan provides (i) the exercise price of an incentive stock option
         will be no less than the fair market value of the Company's common
         stock at the date of grant; (ii) the option exercise price per share
         for a nonstatutory stock option will not be less than 85% of the fair
         market value; and (iii) the exercise price of an incentive stock option
         for an optionee who possesses more than 10% of the total combined
         voting power of all classes of stock shall not be less than 110% of the
         fair market value; all as determined by the Board of Directors. Options
         generally vest 25% after one year and then ratably over 36 months
         thereafter.

         Plan activity is summarized as follows:

<TABLE>
<CAPTION>
                                                                                        OUTSTANDING OPTIONS
                                                                   OPTIONS         ------------------------------
                                                                  AVAILABLE         NUMBER OF           PRICE
                                                                  FOR GRANT          SHARES           PER SHARE
                                                                -----------        ----------       -------------
              <S>                                               <C>                 <C>             <C>
              Options available for grant under plan                750,000                -        $      -
              Options granted                                      (648,022)          648,022         0.50 - 9.00
              Options canceled                                       13,806           (13,806)        0.50 - 9.00
                                                                -----------        ----------

              Balances, November 30, 1995                           115,784           634,216         0.50 - 9.00

              Options granted                                       (87,800)           87,800             10.00
              Options exercised                                          -            (82,685)        0.50 - 9.00
              Options canceled                                       44,175           (44,175)        0.50 - 9.00
              Plan shares expired                                   (72,159)               -          0.50 - 9.00
                                                                -----------        ----------

              Balances, November 30, 1996                                -            595,156         0.50 - 10.00
                                                                ===========        ==========
</TABLE>

         As of November 30, 1995 and 1996, options to purchase 155,492 and
         211,749 shares, respectively, were vested.

         1995 Stock Plan

         In October 1995, the Company's Board of Directors approved the 1995
         Stock Plan (the Stock Plan). Under the Stock Plan, options to purchase
         common stock and rights to purchase common stock may be granted to
         eligible employees, officers, and consultants of the Company. The
         Company's Board of Directors or a committee thereof, has the authority
         to select the persons to whom awards are granted and determine the
         terms of each award. As of November 30, 1995, no options or rights had
         been granted pursuant to the Stock Plan, and 1,000,000 shares were
         available for future grant under the Stock Plan.


                                      -14-

<PAGE>   16

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         In November 1996, the Company's Board of Directors authorized the
         repricing of outstanding options to purchase the Company's common stock
         with exercise prices in excess of $20.00 per share to reduce their
         exercise price to $20.00 per share. The repricing has been reflected in
         the plan activity below.

         Plan activity for the year ended November 30, 1996, is summarized as
         follows:

<TABLE>
<CAPTION>
                                                                                        OUTSTANDING OPTIONS
                                                                   OPTIONS         -----------------------------
                                                                  AVAILABLE         NUMBER OF           PRICE
                                                                  FOR GRANT          SHARES           PER SHARE
                                                               ------------        -----------        ----------
              <S>                                              <C>                 <C>                <C> 
              Options available for grant under plan              1,000,000                 -         $  -
              Options granted                                      (934,700)           934,700          20.00
              Options canceled                                       35,000            (35,000)         20.00
                                                               ------------        -----------

              Balances, November 30, 1996                           100,300            899,700          20.00
                                                               ============        ===========
</TABLE>

         As of November 30, 1996, no options under the Stock Plan were vested.

         In December 1996, the total number of shares reserved for issuance
         under the Stock Plan was increased to 2,600,000.

         1995 Employee Stock Purchase Plan

         The Company's 1995 Employee Stock Purchase Plan (the Purchase Plan) was
         approved by the Company's Board of Directors in October 1995 and
         provides for the purchase by eligible employees of shares of the
         Company's common stock. A total of 300,000 shares of common stock have
         been reserved for issuance under the Purchase Plan. Eligible employees
         may purchase common stock through payroll deductions, which may not
         exceed 15% of an employee's compensation. Shares are purchased on the
         last day of each purchase period. The price at which stock may be
         purchased under the Purchase Plan is equal to 85% of the lower of the
         fair market value of the Company's common stock on the first day of the
         offering period or the last day of the purchase period.

         1995 Directors' Option Plan

         Under the 1995 Directors' Option Plan (the Directors' Option Plan), a
         total of 100,000 shares are reserved for issuance. The Directors'
         Option Plan provides that each nonemployee director will be granted an
         option to purchase 20,000 shares of common stock on the date on which
         the optionee first becomes a director of the Company. Thereafter each
         nonemployee director will be granted an option to purchase 5,000 shares
         of common stock on the first day of each year after adoption of the
         Directors' Option Plan. Each option becomes exercisable as to 25% of
         the shares subject to such option on each anniversary of its date of
         grant. The exercise price of all options granted under the Directors'
         Option Plan will be equal to the fair market value of the Company's
         common stock on the date of grant. To date, 35,000 options have been
         granted under the Directors' Option Plan.




                                      -15-
<PAGE>   17

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         Public Offerings

         In December 1995, the Company completed the IPO and issued 2,475,000
         shares of its common stock at a per share price of $17.00. The Company
         received cash proceeds of approximately $37,800,000, net of
         underwriting discounts, commissions, and other costs. In June 1996, the
         Company completed a secondary public offering of 1,800,000 shares of
         its common stock at a per share price to the public of $34.00. Of these
         shares, 131,500 were sold by the Company, and 1,668,500 were sold by
         certain stockholders. The Company received cash proceeds of
         approximately $3,800,000, net of underwriting discounts, commissions,
         and other costs.

(9)      INCOME TAXES

         Historical Income Taxes

         The provision for income taxes consisted of the following (in
         thousands):

<TABLE>
<CAPTION>
                                                   YEARS ENDED NOVEMBER 30,
                                               ---------------------------------
                                                1994         1995       1996
                                               ------     --------    --------
              <S>                              <C>        <C>         <C>     
              Current:
                  Federal                      $  260     $  1,201    $  2,327
                  State                            70          340         942
                  Foreign                           3           -           -
                                               ------     --------    --------

                                                  333        1,541       3,269
                                               ------     --------    --------

              Deferred:
                  Federal                        (106)        (377)       (762)
                  State                           (35)        (102)       (167)
                                               ------     --------    --------

                                                 (141)        (479)       (929)
                                               ------     --------    --------
              Charge in lieu of taxes 
               attributable to employee 
               stock plans                         -           -           926
                                               ------     --------    --------
                                               $  192     $  1,062    $  3,266
                                               ======     ========    ========
</TABLE>




                                      -16-
<PAGE>   18

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         The tax effects of the temporary differences that give rise to
significant portions of the deferred tax assets and liabilities are presented
below:

<TABLE>
<CAPTION>
                                                               NOVEMBER 30,
                                                          ---------------------
                                                           1995            1996
                                                          -------       -------
<S>                                                       <C>           <C>    
Deferred tax assets:
    Accounts receivable allowances                        $   297       $   327
    Depreciation                                              -             314
    Federal benefit of state taxes                            125           266
    Billing in excess of costs                                -             106
    Deferred compensation                                     -             657
    Benefit and other accruals                                129           198
                                                          -------       -------
             Total deferred tax assets                        551         1,868
                                                          -------       -------

Deferred tax liabilities:
    Deferred rent                                             -            (148)
    Change from cash to accrual
      method of accounting for
      income tax purposes                                    (322)         (620)
    Depreciation                                              (58)          -
                                                          -------       -------
             Total deferred tax liabilities                  (380)         (768)
                                                          -------       -------
             Net deferred tax assets                      $   171       $ 1,100
                                                          =======       =======
</TABLE>

         The Company's effective tax rate differs from the statutory federal
         income tax rate as shown in the following schedule:

<TABLE>
<CAPTION>
                                                 YEARS ENDED NOVEMBER 30,
                                           ----------------------------------
                                             1994         1995         1996
                                           --------     --------     --------
<S>                                        <C>          <C>          <C>  
Federal tax statutory rate                     34.0%        34.0%        35.0%
Partnership benefit                           (31.0)       (22.0)       (12.7)
State income taxes,
  net of federal benefit                        0.8          3.5          4.6
Tax exempt income                                -            -          (3.6)
                                           --------     --------     --------
                                                3.8%        15.5%        23.3%
                                           ========     ========     ========
</TABLE>




                                      -17-
<PAGE>   19

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         Unaudited Pro Forma Income Taxes

         The pro forma provision for income taxes reflects the income tax
         expense that would have been reported if McKinney & Silver (a
         Partnership for income tax reporting purposes) had been a C corporation
         for each of the years in the three year period ended November 30, 1996.
         The components of pro forma income taxes are as follows (in thousands):

<TABLE>
<CAPTION>
                                                    YEARS ENDED NOVEMBER 30,
                                               --------------------------------
                                                 1994        1995        1996
                                               --------    --------    --------
<S>                                            <C>         <C>         <C>     
Current:
    Federal                                    $  1,727    $  2,612    $  4,008
    State                                           432         687       1,344
    Foreign                                           3         -           -
                                               --------    --------    --------

        Total current                             2,162       3,299       5,352
                                               --------    --------    --------

Deferred:
    Federal                                        (106)       (377)       (762)
    State                                           (35)       (102)       (167)
    Foreign                                         -           -           -
                                               --------    --------    --------

        Total deferred                             (141)       (479)       (929)
                                               --------    --------    --------

Charge in lieu of taxes
   attributable to employee
      stock plans                                   -           -           926
                                               --------    --------    --------

       Total pro forma provision
          for income taxes                     $  2,021    $  2,820    $  5,349
                                               ========    ========    ========
</TABLE>

         The Company's pro forma effective rate differs from statutory federal
income tax rate as follows:

<TABLE>
<CAPTION>
                                                  YEARS ENDED NOVEMBER 30,
                                             --------------------------------
                                               1994        1995        1996
                                             --------    --------    --------
<S>                                          <C>         <C>         <C>  
Federal tax statutory rate                       34.0%       34.0%       35.0%
State tax expenses,
  net of federal benefit                          5.2         5.7         6.6
Tax exempt income                                 -           -          (3.6)
Other                                             0.4         1.4         0.1
                                             --------    --------    --------

Pro forma income tax expense                     39.6%       41.1%       38.1%
                                             ========    ========    ========
</TABLE>




                                      -18-
<PAGE>   20

                        CKS GROUP, INC. AND SUBSIDIARIES

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


         On an unaudited pro forma basis, the tax effects of temporary
         differences that give rise to the significant portions of the unaudited
         pro forma deferred tax assets and liabilities do not differ
         significantly from the historical amounts presented above as of
         November 30, 1995 and 1996. Because the merger with M&S is taxable,
         during the first quarter of fiscal 1997 CKS will record a deferred tax
         asset and an increase in stockholders' equity of approximately
         $9,200,000 for the difference between the financial statement and tax
         carrying amounts of M&S's net assets upon the closing of the
         transaction.

(10)     SIGNIFICANT CUSTOMERS

         In the year ended November 30, 1994, professional fees from a cruise
         ship operator and automotive manufacturer amounted to approximately
         $10,025,000 and $6,903,000, representing 22% and 15% of total revenues
         for the year, respectively. In the year ended November 30, 1995,
         professional fees from the cruise ship operator and automotive
         manufacturer and a major telecommunications company amounted to
         approximately $7,608,000, $8,222,000, and $6,730,000, representing
         approximately 13%, 14%, and 12% of total revenues for the year,
         respectively. In the year ended November 30, 1996, professional fees
         from the automotive manufacturer amounted to approximately $12,429,000
         representing approximately 14% of total revenues for the year.

         The cruise ship operator owed the company a total of approximately
         $2,401,000 and $6,741,000 as of November 30, 1995 and 1996,
         respectively. The automotive manufacturer owed the Company
         approximately $2,857,000 as of November 30, 1995.




                                      -19-


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