CKS GROUP INC
S-3, 1997-03-18
BUSINESS SERVICES, NEC
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<PAGE>   1
         As Filed with the Securities and Exchange Commission on March ___, 1997
                                                     Registration No. 333-______
________________________________________________________________________________


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                 _____________________________________________

                                    Form S-3
            REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                                CKS GROUP, INC.
             (Exact name of Registrant as specified in its charter)

<TABLE>
<S>                                   <C>                              <C>
         DELAWARE                               7389                        77-0385435    
     ------------------             ------------------------------     ---------------------
(State or other jurisdiction of     (Primary Standard Industrial         (I.R.S. Employer
  incorporation organization)        Classification Code Number)       Identification Number)
</TABLE>

                              10441 Bandley Drive
                          Cupertino, California 95014
                                 (408) 366-5100
  (Address, including zip code and telephone number, including area code, of
                   Registrant's principal executive offices)
                 _____________________________________________

                                 MARK D. KVAMME
                            Chief Executive Officer
                                CKS GROUP, INC.
                              10441 Bandley Drive
                          Cupertino, California 95014
                                 (408) 366-5100
 (Name, address, including zip code and telephone number, including area code,
                             of agent for service)
                 _____________________________________________

                                    Copy to:
                             BARRY E. TAYLOR, ESQ.
                              DANIEL R. MITZ, ESQ.
                               RAMSEY HANNA, ESQ.
                       WILSON, SONSINI, GOODRICH & ROSATI
                            Professional Corporation
                               650 Page Mill Road
                       Palo Alto, California  94304-1050

APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:   From time to
time after the effective date of this Registration Statement.

If the only securities being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or
interest reinvestment plans, check the following box.  [X]

If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ]

If this form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

                        CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
======================================================================================================================
                                                                                      Proposed
                                                                                       Maximum
              Title of                                      Proposed Maximum          Aggregate
            Securities to               Amount to be       Offering Price Per         Offering           Amount of
            be Registered                Registered            Share (1)              Price (1)      Registration Fee
- ----------------------------------------------------------------------------------------------------------------------
 <S>          <C>                          <C>                   <C>                 <C>                  <C>
 Common Stock, $0.01 par value             86,603                $28.875              $2,500,662           $757.78
======================================================================================================================
</TABLE>

(1)      Estimated solely for the purpose of computing the registration fee,
         based on the closing price of the Common Stock as reported on the
         Nasdaq National Market on March 13, 1997 in accordance with Rule 457
         under the Securities Act of 1933.

         THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
<PAGE>   2
PROSPECTUS
SUBJECT TO COMPLETION
                                 86,603 SHARES

                                 CKS GROUP, INC.  

                                  COMMON STOCK
                               ($0.001 PAR VALUE)

                  ___________________________________________

         This Prospectus relates to the public offering, which is not being
underwritten, of shares of the common stock ("Common Stock") of CKS Group,
Inc., a Delaware corporation (together with its consolidated subsidiaries,
"CKS" or the "Company") offered from time to time by the Selling Stockholders
named herein (the "Selling Stockholders") for their own benefit.  It is
anticipated that the Selling Stockholders will generally offer shares of Common
Stock for sale at prevailing prices in the over-the-counter market on the date
of sale.  The Company will receive no part of the proceeds of sales made
hereunder. The Common Stock to which this Prospectus relates was received by
the Selling Stockholders pursuant to the acquisition (the "Acquisition") of all
of the capital stock of EPG Elektronische Publikationen GmbH, a German limited
liability company ("EPG"), by RIA 96 Vermoegensverwaltungs GmbH, a German
limited liability company and wholly owned subsidiary of the Company
("Acquisition Sub"). The Common Stock issued to the Selling Stockholders in the
Acquisition was issued pursuant to an exemption from the registration
requirements of the Securities Act of 1933, as amended (the "Securities Act"),
provided by Section 4(2) thereof.  All expenses of registration incurred in
connection with this offering are being borne by the Company, but all selling
and other expenses incurred by Selling Stockholders will be borne by such
Selling Stockholders.  None of the shares offered pursuant to this Prospectus
have been registered prior to the filing of the Registration Statement of which
this Prospectus is a part.

         The Common Stock of the Company is traded on the Nasdaq National
Market (Nasdaq Symbol: CKSG).  On March 13, 1997, the closing price of the
Company's Common Stock was $28.875.

         SEE "RISK FACTORS" COMMENCING ON PAGE 4 FOR A DISCUSSION OF CERTAIN
FACTORS THAT SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE COMMON STOCK
OFFERED HEREBY.

         The Selling Stockholders and any broker executing selling orders on
behalf of the Selling Stockholders may be deemed to be an "underwriter" within
the meaning of the Securities Act.  Commissions received by any such broker may
be deemed to be underwriting commissions under the Securities Act.

                  ___________________________________________

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
       AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
         THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
               COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                  THIS PROSPECTUS.  ANY REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.

                  ___________________________________________

                The date of this Prospectus is _________, 1997.
<PAGE>   3
         NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS, OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, IN CONNECTION
WITH THE OFFERING DESCRIBED HEREIN, AND, IF GIVEN OR MADE, SUCH INFORMATION OR
REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE
COMPANY OR THE SELLING STOCKHOLDERS.  THIS PROSPECTUS DOES NOT CONSTITUTE AN
OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, NOR SHALL THERE BE ANY
SALE OF THESE SECURITIES BY ANY PERSON IN ANY JURISDICTION IN WHICH IT IS
UNLAWFUL FOR SUCH PERSON TO MAKE SUCH OFFER, SOLICITATION OR SALE.  NEITHER THE
DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL UNDER ANY
CIRCUMSTANCES CREATE AN IMPLICATION THAT THE INFORMATION CONTAINED HEREIN IS
CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE HEREOF.

                             AVAILABLE INFORMATION

         The Company hereby undertakes to provide without charge to each person
to whom a copy of this Prospectus is delivered, upon written or oral request of
any such person, a copy of any and all of the information that has been or may
be incorporated by reference in this Prospectus, other than exhibits to such
documents (unless such exhibits are specifically incorporated by reference into
such documents).  Requests for such copies should be directed to CKS Group,
Inc., 10441 Bandley Drive, Cupertino, CA 95014, Attn: Investor Relations
(telephone (408) 366-5100).

         The Company is subject to the informational reporting requirements of
the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports, proxy
statements and other information may be inspected and copied at the public
reference facilities of the Commission at 450 Fifth Street, N.W., Washington,
D.C. 20549 and at the Commission's regional offices at Seven World Trade
Center, 13th Floor, New York, New York 10048, and 500 West Madison Street,
Suite 1400, Chicago, Illinois 60661-2511.  Copies of such material can be
obtained from the Public Reference Section of the Commission, 450 Fifth Street,
N.W., Washington, D.C. 20549, at prescribed rates.  The Common Stock of the
Company is quoted on the Nasdaq National Market.  Reports, proxy and
information statements and other information concerning the Company may be
inspected at The Nasdaq Stock Market at 1735 K Street, N.W., Washington, D.C.
20006.  Information, as of particular dates, concerning directors and officers
of the Company, their remuneration, options granted to them, and the principal
holders of securities of the Company has been disclosed in the proxy statements
distributed to shareholders of the Company and filed with the Commission.

                             ADDITIONAL INFORMATION

         This Prospectus constitutes a part of a Registration Statement on Form
S-3 (herein, together with all amendments and exhibits, referred to as the
"Registration Statement") filed by the Company with the Securities and Exchange
Commission under the Securities Act of 1933, as amended (the "Securities Act").
This Prospectus does not contain all of the information set forth in the
Registration Statement, certain parts of which are omitted in accordance with
the rules and regulations of the Commission.  For further information with
respect to the Company and the shares of Common Stock offered hereby, reference
is hereby made to the Registration Statement.  Statements contained herein
concerning the provisions of any document are not necessarily complete, and
each such statement is qualified in its entirety by reference to the copy of
such document filed with the Commission.





                                      -2-
<PAGE>   4
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

        The following documents filed by the Company with the Commission are
hereby incorporated by reference in this Prospectus: (i) the Company's Annual
Report on Form 10-K for the year ended November 30, 1996, filed pursuant to
Section 13 of the Exchange Act; (ii) the Company's current report on Form 8-K
dated as of December 18, 1996, as amended by Registrant's report on Form 8-K/A
filed on January 17, 1997, filed pursuant to Section 13 of the Exchange Act;
(iii) the Company's current report on Form 8-K dated January 3, 1997 filed
pursuant to Section 13 of the Exchange Act; (iv) the Company's Current Report
on Form 8-K dated January 31, 1997 filed pursuant to Section 13 of the Exchange
Act, as amended  by Registrant's report on Form 8-K/A filed on March 5, 1997;
(v) the Company's Current Report on Form 8-K dated February 27, 1997 filed
pursuant to Section 13 of the Exchange Act; (vi) the Company's Proxy Statement 
for the 1997 Annual Meeting of Stockholders, filed pursuant to Section 14 of
the Exchange Act; and (vii) the description of the Company's Common Stock
contained in its Registration Statement on Form 8-A as filed with the
Commission on November 30, 1995.

         All reports and other documents filed by the Company pursuant to
Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this
Prospectus and prior to the termination of this offering shall be deemed to be
incorporated by reference herein and to be a part hereof from the date of
filing of such reports and documents.  Any statement incorporated herein shall
be deemed to be modified or superseded for purposes of this Prospectus to the
extent that a statement contained herein or in any other subsequently filed
document which also is or is deemed to be incorporated by reference herein
modifies or supersedes such statement.  Any statement so modified or superseded
shall not be deemed, except as so modified or superseded, to constitute a part
of this Prospectus.


                                  THE COMPANY

         CKS Group, Inc. ("CKS" or the "Company") specializes in offering a
wide range of integrated marketing communication services that help companies
market their products, services and messages.  The integrated marketing
communication services CKS Group provides include strategic corporate and
product positioning, corporate identity and product branding, new media,
systems integration, environmental design, packaging, collateral systems,
advertising, direct mail, consumer promotions, trade promotions and media
placement.  Depending on the scope of the assignment, the Company's services to
its clients range from execution of a discrete marketing project, such as
designing product packaging, to taking responsibility for the overall marketing
message through various methods.  When the Company assumes responsibility for
the overall marketing message, the Company works with the client to analyze the
client's products or services, and the market for those services, and to
evaluate the appropriate media to reach the desired market efficiently.

         The Company is a provider of integrated marketing programs that
utilize advanced technology solutions and new media -- which the Company
defines as media that deliver content to end users in digital form, including
the World Wide Web, the Internet, proprietary online services, CD-ROMs, laptop
PC presentations and interactive kiosks.

         The Company was incorporated in California in 1994 and is the
successor to three predecessor corporations, CKS Partners, Inc., CKS Pictures,
Inc. and CKS Interactive, Inc., which are now wholly owned subsidiaries of the
Company. CKS Partners, Inc. originally began business in 1987 with two
employees as Cleary Communications. CKS Pictures, Inc. and CKS Interactive,
Inc. were incorporated in 1994.  The Company was reincorporated in Delaware in
December 1995. The Company acquired Schell/Mullaney, Inc. ("Schell/Mullaney")
in August 1996; Donovan & Green, Inc. ("Donovan & Green") in January 1997;
McKinney & Silver ("M&S") in January 1997 and EPG in March 1997.  The Company's
executive offices are located at 10441 Bandley Drive, Cupertino, California
95014. Its telephone number at that address is (408) 366-5100.  The Company's
Internet address is: http://www.cks.com.  Information contained on the
Company's Internet site shall not be deemed a part of this Prospectus.

         References made in this Prospectus to "CKS," the "Company" or the
"Registrant" refer to CKS Group, Inc. and its wholly owned subsidiaries.
CKS|Group(TM), CKS|Interactive(TM), CKS|Onsite(TM), CKS|Partners(TM) and
CKS|Pictures(TM) are the trademarks of CKS Group, Inc., which may be registered
in some jurisdictions.  All other trademarks used are owned by their respective
owners.





                                      -3-
<PAGE>   5
                                  RISK FACTORS

         In addition to reviewing the Company's Annual Report on Form 10-K for
the fiscal year ended November 30, 1996, the other documents incorporated
herein by reference and the other information in this Prospectus, the following
factors should be considered carefully in evaluating an investment in the
securities offered hereby.

DEPENDENCE ON KEY ACCOUNTS.

         The Company's five largest clients accounted for 48% and 40% of the
Company's revenues for the fiscal years ended November 30, 1995 and November
30, 1996, respectively, with fluctuations in the amount of revenue contribution
from each such client from quarter to quarter.  Audi and MCI, the Company's two
largest clients during the fiscal year ended November 30, 1996, accounted for
approximately 14% and 9% of the Company's revenues, respectively, during the
period. Since the Company's clients generally retain the Company on a project
by project basis, a client from whom the Company generates substantial revenue
in one period may not be a substantial source of revenue in a subsequent
period.  For example, of the five largest clients (in terms of fees paid to the
Company) during the fiscal year ended November 30, 1996, only three were in the
top five for the fiscal year ended November 30, 1995.  To the extent that the
Company's major clients do not remain a significant source of revenues, and the
Company is unable to replace these clients, there could be a direct and
immediate material adverse effect on the Company's business, financial
condition and operating results. The Company's typical project lasts four to
six weeks. Once a project is completed there can be no assurance that a client
will engage the Company for further services. In addition, the Company's
clients may unilaterally reduce their use of the Company's services or
terminate existing projects without penalty. The  termination of the Company's
business relationship with any of its significant clients or a material
reduction in the use of the Company's services by a significant client would
have a material adverse effect on the Company's business, financial condition
and operating results.

FLUCTUATIONS IN QUARTERLY OPERATING RESULTS AND MARGINS; SEASONALITY OF
BUSINESS.

         The Company's operating results have fluctuated in the past and may
fluctuate in the future as a result of a variety of factors, including timing
of the completion, material reduction or cancellation of major projects or the
loss of a major client, timing of the receipt of new business, timing of the
hiring or loss of personnel, timing of the opening or closing of an office, the
relative mix of high margin creative projects as compared to lower margin
production projects, changes in the pricing strategies and business model of
the Company or its competitors, capital expenditures and other costs relating
to the expansion of operations, and other factors that are outside of the
Company's control.  Operating results could also be materially adversely
affected by increased competition in the Company's markets.  The Company's
operating margins may fluctuate from quarter to quarter depending on the
relative mix of lower cost full time employees versus higher cost independent
contractors.  The Company experiences some seasonality in its business which
results from timing of product introductions and business cycles of the
Company's clients.  The Company's revenues tend to be somewhat higher during
the third and fourth quarters of the Company's fiscal year as the Company's
clients prepare marketing campaigns for products launched in anticipation of
fall trade shows and the holiday season. The Company's revenues for the first
fiscal quarter tend to be somewhat lower because many clients have expended
most of their marketing budgets prior to the end of the calendar year and do
not release funds from the next calendar year's marketing budget until mid to
late January.  The Company expects this seasonality to continue in the future.
As a result of the foregoing and other factors, the Company anticipates that it
may experience material and adverse fluctuations in future operating results on
a quarterly or annual basis.  Therefore, the Company believes that period to
period comparisons of its revenues and operating results are not necessarily
meaningful and that such comparisons cannot be relied upon as indicators of
future performance.

MANAGEMENT OF GROWTH; RISKS ASSOCIATED WITH EXPANSION.

         The Company's business has grown rapidly in recent periods.  The
growth of the Company's business and expansion of its customer base have placed
a significant strain on the Company's management and operations.  In the last
three years, the Company has opened offices in Portland (Oregon), New York and
Washington, D.C.  The Company's expansion has resulted, and is expected in the
future to result, in substantial growth in the number of its employees and in
increased responsibility for both existing and new management personnel and
strain on the Company's existing operational, financial and management
information systems.  The Company's success depends to a significant extent on
the ability of its executive officers and other members of senior management to
operate effectively, both independently and as a group.





                                      -4-
<PAGE>   6
         In addition, the Company plans to expand its offerings of integrated
marketing communication services and products.  There can be no assurance that
the Company will be successful in identifying new services or products that
will be attractive to clients or that such services or products will ultimately
generate revenues in excess of costs to implement them.  Difficulties in
recruiting and assimilating new personnel, enhancing the Company's financial
and operational controls and expanding the Company's marketing and customer
support capabilities may impede the Company's ability to pursue its growth
strategy.  In general, there can be no assurance that the Company will be able
to manage its recent or any future expansions effectively, and any inability to
do so would have a material adverse effect on the Company's business, financial
condition and operating results.  There also can be no assurance that the
Company will be able to sustain the rates of growth that it has experienced in
the past.

DEVELOPING MARKET FOR NEW MEDIA; NEW ENTRANTS; UNPROVEN ACCEPTANCE OF THE
COMPANY'S NEW MEDIA SOLUTIONS.

         The Company's future growth is dependent to a significant extent upon
its ability to increase the amount of revenue it derives from providing
marketing and advertising solutions to its customers through new media, which
the Company defines as media that delivers content to end users in digital
form, including the World Wide Web, the Internet, proprietary online services,
CD-ROMs, laptop PC presentations and interactive kiosks.  The market for
marketing and advertising through new media has only recently begun to develop,
is rapidly evolving and is characterized by an increasing number of market
entrants who have introduced or developed products and services for
communication and commerce through new media.  Demand and market acceptance for
recently introduced products and services are subject to a high level of
uncertainty.  There can be no assurance that commerce and communication through
new media will continue to grow.  The use of new media in marketing and
advertising, particularly by those individuals and enterprises that have
historically relied upon traditional means of marketing and advertising,
generally requires the acceptance of a new way of conducting business and
exchanging information.  In particular, enterprises that have already invested
substantial resources in other means of conducting commerce and exchanging
information may be particularly reluctant or slow to adopt a new strategy that
may make their existing resources and infrastructure less useful.

         In connection with the Company's new media services, the Company is
exploring new methods to derive revenue, so that a larger percentage of its
revenues is recurring.  These methods include long-term service contracts,
ongoing content development contracts and technology consulting and maintenance
services.  There is no assurance that the Company will be able to negotiate
such arrangements with clients.

RISKS ASSOCIATED WITH ACQUISITIONS.

         As part of its business strategy, the Company expects to make
acquisitions of, or significant investments in, businesses that offer
complementary marketing communication services, products and technologies.  Any
such future acquisitions or investments would be accompanied by the risks
commonly encountered in acquisitions of businesses.  Such risks include, among
other things, the difficulty of assimilating the operations and personnel of
the acquired businesses, the potential disruption of the Company's ongoing
business, the inability of management to maximize the financial and strategic
position of the Company through the successful incorporation of acquired
personnel and clients, the maintenance of uniform standards, controls,
procedures and policies and the impairment of relationships with employees and
clients as a result of any integration of new management personnel.  In August
1996, the Company acquired Schell/Mullaney for consideration consisting of an
initial payment, in Common Stock of the Company, of $5 million and additional
future consideration of up to $9 million in Common Stock of the Company if
certain operating results are achieved in 1997 and 1998.  In January 1997, the
Company acquired the assets of Donovan & Green for consideration consisting of
an initial cash payment of $5.15 million and the right to receive $4.83 million
in cash and Common Stock of the Company over the next three fiscal years and up
to an additional $6.67 million cash and Common Stock of the Company over the
next four fiscal years contingent on attainment of certain financial goals.
Also in January 1997, the Company acquired M&S for consideration consisting of
841,291 shares of Common Stock which as of the closing of the acquisition had
an approximate value of $24.0 million.  In March 1997, the Company completed
the acquisition of EPG for $6.5 million in cash and Common Stock of the
Company, and the contingent right to future payments of up to $10 million in
cash and stock if certain financial performance goals are met, and certain
additional payment if such goals are exceeded.  The Company is also negotiating
with other potential acquisition targets.  The Company expects that future
acquisitions, if any, could provide for consideration to be paid in cash, stock
or a combination of cash and stock.  There can be no assurance that the
Company's prior acquisitions or any other potential acquisitions will not have a
material adverse effect on the Company's business, financial condition and
operating results.





                                      -5-
<PAGE>   7
UNCERTAIN ADOPTION OF INTERNET AS A MEDIUM OF COMMERCE AND COMMUNICATIONS;
DEPENDENCE ON THE INTERNET.

         The Company's ability to derive revenues from new media solutions will
depend in part upon a robust industry and the infrastructure for providing
Internet access and carrying Internet traffic. The Internet may not prove to be
a viable commercial marketplace because of inadequate development of the
necessary infrastructure, such as a reliable network backbone or timely
development of complementary products, such as high speed modems. Because
global commerce and online exchange of information on the Internet and other
similar open wide area networks are new and evolving, it is difficult to
predict with any assurance whether the Internet will prove to be and remain a
viable commercial marketplace.  Moreover, critical issues concerning the
commercial use of the Internet (including security, reliability, cost, ease of
use and access, and quality of service) remain unresolved and may impact the
growth of Internet use. There can be no assurance that the Internet will become
a viable commercial marketplace. If the necessary infrastructure or
complementary products are not developed, or if the Internet does not become a
viable commercial marketplace, the Company's business, operating results and
financial condition could be materially adversely affected.

PROJECT PROFIT EXPOSURES.

         The Company generates the substantial majority of its revenues through
project fees on a fixed fee for service basis. The Company assumes greater
financial risk on fixed-price type contracts than on either time-and-material
or cost-reimbursable contracts. Failure to anticipate technical problems,
estimate costs accurately or control costs during performance of a fixed-price
contract may reduce the Company's profit or cause a loss. Although the majority
of the Company's projects typically last four to six weeks and therefore each
individual short- term project creates less exposure than a long-term
fixed-price contract, in the event the Company does not accurately anticipate
the progress of a number of significant revenue-generating projects it could
have a material adverse effect on the Company's business, operating results and
financial condition.

CONFLICTS OF INTEREST.

         Conflicts of interest are inherent in certain segments of the
marketing communications industry, particularly in advertising. The Company has
in the past and will in the future be unable to pursue potential advertising
and other opportunities because such opportunities will require the Company to
provide services to direct competitors of existing Company clients. In
addition, the Company risks alienating or straining relationships with existing
clients each time the Company agrees to provide services to even indirect
competitors of existing Company clients.  Conflicts of interest may jeopardize
the stability of revenues generated from existing clients and preclude access
to business prospects, either of which developments could have a material
adverse effect on the Company's business, financial condition and operating
results.

MARKET ACCEPTANCE OF THE COMPANY'S APPROACH; SERVICE DEVELOPMENT; RAPID
TECHNOLOGICAL CHANGE.

         The Company provides an integrated approach to meet the marketing
communications needs of its clients.  To compete successfully against
specialized service providers, the Company believes that its products and
services in each marketing communication discipline will need to be competitive
with the services offered by the firms that specialize in each discipline.
There can be no assurance that the Company will be successful in providing
competitive solutions to clients in each of its integrated marketing
communication services and products. Failure to do so could result in the loss
of existing customers or the inability to attract and retain new customers,
either of which developments could have a material adverse effect on the
Company's business, financial condition and operating results.

SUSCEPTIBILITY TO GENERAL ECONOMIC CONDITIONS.

         The Company's revenues and results of operations will be subject to
fluctuations based upon the general economic conditions.  If there were to be a
general economic downturn or a recession in the United States, then the Company
expects that business enterprises, including its clients and potential clients,
will substantially and immediately reduce their advertising and marketing
budgets. In the event of such an economic downturn, there can be no assurance
that the Company's business, operating results and financial condition would
not be materially and adversely affected.





                                      -6-
<PAGE>   8
CONTROL BY EXISTING STOCKHOLDERS; ANTI-TAKEOVER EFFECTS OF CERTIFICATE OF
INCORPORATION AND DELAWARE LAW

         Executive officers, directors, holders of five percent or more of the
Company's Common Stock and companies associated with such persons will
collectively own approximately 66% of the Company's outstanding Common Stock,
including approximately 17.5% held by The Interpublic Group of Companies, Inc.
Accordingly, such persons will have the effective power to influence
significantly the outcome of matters submitted for the vote of stockholders,
including the election of members of the Board of Directors and the approval of
significant change in control transactions.  Their combined equity interest in
the Company accordingly may have the effect of making certain transactions more
difficult in the absence of the support of management of the Company and may
have the effect of delaying, deferring or preventing a change in control of the
Company.

         In addition, the Board of Directors has the authority to issue up to
5,000,000 shares of Preferred Stock and to determine the price, rights,
preferences, privileges and restrictions, including voting rights, of such
stock without further stockholder approval.  The rights of the holders of
Common Stock will be subject to, and may be adversely affected by, the rights
of the holders of any Preferred Stock that may be issued in the future.
Issuance of Preferred Stock could have the effect of delaying, deferring or
preventing a change in control of the Company.  Furthermore, certain provisions
of the Company's Certificate of Incorporation and of Delaware law could have
the effect of delaying, deferring or preventing a change in control of the
Company.

SHARES ELIGIBLE FOR FUTURE SALE AS A RESULT OF ACQUISITIONS

        The Company has agreed to register shares or expects that freely
saleable shares of the Company's Common Stock will be available for immediate
resale as a result of the Company's acquisitions of Schell/Mullaney,  Donovan &
Green, M&S, EPG as well as a result of any future acquisitions.  Certain of the
Company's acquisitions have been structured such that in the event that
earnings targets are realized, additional shares of the Company's Common Stock
will be issued.  As a result of additional issuances in connection with these
and future acquisitions or the future registration of shares of the Company's
Common Stock that have been issued in connection with completed acquisitions,
the trading price of the Company's shares could be materially adversely
affected.  The Company expects that the recipients of its Common Stock in
completed or future acquisitions will sell all or a portion of their shares of
the Company's Common Stock upon receipt or soon thereafter.

VOLATILITY OF SHARE PRICE

         The trading price of the Company's Common Stock has been and in the
future could be subject to wide fluctuations in response to quarterly
variations in operating results, announcements of new services or business
acquisitions by the Company or its competitors, the gain or loss of client
accounts, changes in estimates of revenues or earnings by securities analysts,
changes in the mix of revenues derived by the Company from new media projects
as compared to other projects and other events or factors.  In addition, the
stock market has from time to time experienced extreme price and volume
fluctuations that have particularly affected the market price of many
technology-oriented companies and that often have been unrelated or
disproportionate to the operating performance of these companies.  These broad
market fluctuations may adversely affect the market price of the Company's
Common Stock.  The trading prices of many high technology and Internet-related
companies' stocks, including the Common Stock of the Company, are at or near
their historical highs and reflect price/earning ratios substantially above
historical norms.  There can be no assurance that the trading price of the
Company's Common Stock will remain at or near its current level.





                                      -7-
<PAGE>   9
                              SELLING STOCKHOLDERS

         The shares of Common Stock to be sold by the Selling Stockholders
pursuant to this Prospectus represent shares issued to the Selling Shareholders
by the Company in connection with the Acquisition (the "Acquisition Shares").
No Selling Stockholder beneficially owns any shares of Common Stock other than
Acquisition Shares.  The following table sets forth the aggregate number of
Acquisition Shares issued to each Selling Stockholder and offered by each
Selling Stockholder hereunder.

<TABLE>
<CAPTION>
                                             Shares Beneficially
                                               Owned Prior to      Number of Shares     Shares Beneficially
        Name of Selling Stockholder               Offering           Being Offered     Owned After Offering
        ---------------------------          -------------------   ----------------    ---------------------
                                              Number     Percent                         Number      Percent
                                             --------    -------                       ---------     -------
 <S>                                         <C>            <C>            <C>             <C>          <C>
 Hannover Finanz GmbH  . . . . . . . . .     28,146         *              28,146          0            0
 Michael Poliza  . . . . . . . . . . . .     21,218         *              21,218          0            0
 Commerz Unternehmensbeteiligungs-AG . .     14,289         *              14,289          0            0
 Michael Rene Schopf . . . . . . . . . .      5,846         *               5,846          0            0
 Peter Wernstedt . . . . . . . . . . . .      4,980         *               4,980          0            0
 Detlef Schmuck  . . . . . . . . . . . .      4,114         *               4,114          0            0
 Roland Tetzlaff . . . . . . . . . . . .      4,114         *               4,114          0            0
 Peter Rohwer  . . . . . . . . . . . . .      2,815         *               2,815          0            0
 Hans Hermann Munchmeyer . . . . . . . .      1,083         *               1,083          0            0
    TOTAL                                    86,603         *              86,603          0            0
</TABLE>

- ------------
(*) Less than 1%.



                              PLAN OF DISTRIBUTION

         The Company has been advised by the Selling Stockholders that they or
their pledgees, donees, transferees or other successors in interest intend to
sell all or a portion of the shares offered hereby from time to time in the
over-the-counter market and that sales will be made at prices prevailing at the
times of such sales.  Such persons may also make private sales directly or
through a broker or brokers, who may act as agent or as principal.  In
connection with any sales, the Selling Stockholders and any brokers or dealers
participating in such sales may be deemed to be underwriters within the meaning
of the Securities Act.  The Company will receive no part of the proceeds of
sales made hereunder.

         Any broker-dealer participating in such transactions as agent may
receive commissions from the Selling Stockholders and/or purchasers of the
shares offered hereby (and, if it acts as agent for the purchaser of such
shares, from such purchaser).  Usual and customary brokerage fees will be paid
by the Selling Stockholders.  Broker-dealers may agree with a Selling
Stockholder to sell a specified number of shares at a stipulated price per
share, and, to the extent such a broker-dealer is unable to do so acting as
agent for such Selling Stockholder, to purchase as principal any unsold shares
at the price required to fulfill the broker-dealer commitment to such Selling
Stockholder.  Broker- dealers who acquire shares as principal may thereafter
resell such shares from time to time in transactions (which may involve cross
and block transactions and which may involve sales to and through other
broker-dealers, including transactions of the nature described above) in the
over-the-counter market, in negotiated transactions or otherwise at market
prices prevailing at the time of sale or at negotiated prices, and in
connection with such resales may pay to or receive from the purchasers of such
shares commissions computed as described above.

         The Company has advised the Selling Stockholders that Regulation M
promulgated under the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), may apply to its sales in the market, has furnished the
Selling Stockholders with a copy of this regulation and has informed them of
the need for delivery of copies of this Prospectus.  A Selling Stockholder may
indemnify any broker-dealer that participates in transactions involving the
sale of the shares against certain





                                      -8-
<PAGE>   10
liabilities, including liabilities arising under the Securities Act.  Any
commissions paid or any discounts or concessions allowed to any such
broker-dealers, and any profits received on the resale of such shares, may be
deemed to be underwriting discounts and commissions under the Securities Act if
any such broker-dealers purchase shares as principal.  The Company has agreed
to indemnify the Selling Stockholders against certain liabilities, including
liabilities under the Securities Act.

         Upon notification by a Selling Stockholder to the Company that any
material arrangement has been entered into with a broker-dealer for the sale of
shares through a cross or block trade, a supplemental prospectus will be filed
under Rule 424(c) under the Securities Act setting forth the name of the
participating broker-dealer(s), the number of shares involved, the price at
which such shares were sold by such Selling Stockholder, the commissions paid
or discounts or concessions allowed by such Selling Stockholder to such
broker-dealer(s), and where applicable, that such broker-dealer(s) did not
conduct any investigation to verify the information set out in this Prospectus.

         Any securities covered by this Prospectus which qualify for sale
pursuant to Rule 144 under the Securities Act may be sold under that Rule
rather than pursuant to this Prospectus.

         There can be no assurance that the Selling Stockholders will sell any
or all of the shares of Common Stock offered by it hereunder.


                   INDEMNIFICATION OF DIRECTORS AND OFFICERS

         The Company's Certificate of Incorporation limits, to the maximum
extent permitted by Delaware law, the personal liability of directors for
monetary damages for breach of their fiduciary duties as a director.  The
Company's Bylaws provide that the Company shall indemnify its officers and
directors and may indemnify its employees and other agents to the fullest
extent permitted by Delaware law.  The Company has entered into indemnification
agreements with its officers and directors containing provisions which are in
some respects broader than the specific indemnification provisions contained in
the Delaware General Corporation Law.  The indemnification agreements require
the Company, among other things to indemnify such officers and directors
against certain liabilities that may arise by reason of their status or service
as directors or officers (other than liabilities arising from willful
misconduct of a culpable nature), to advance their expenses incurred as a
result of any proceeding against them as to which they could be indemnified,
and to obtain directors' and officers' insurance, if available on reasonable
terms.  The Company believes that these agreements are necessary to attract and
retain qualified persons as directors and officers.

         Section 145 of the Delaware General Corporation Law provides that a
corporation may indemnify a director, officer, employee or agent made a party
to an action by reason of that fact that he or she was a director, officer,
employee or agent of the corporation or was serving at the request of the
corporation against expenses actually and reasonably incurred by him or her in
connection with such action if he or she acted in good faith and in a manner he
or she reasonably believed to be in, or not opposed to, the best interests of
the corporation and with respect to any criminal action, had no reasonable
cause to believe his or her conduct was unlawful.

         Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers or persons controlling
the Registrant pursuant to the foregoing provisions, the Registrant has been
informed that in the opinion of the Securities and Exchange Commission, such
indemnification is against public policy as expressed in the Securities Act and
is therefore unenforceable.


                                 LEGAL MATTERS

         The validity of the CKS Common Stock issuable pursuant to the
Acquisition and certain other legal matters related to the Acquisition will be
passed upon for CKS by Wilson Sonsini Goodrich & Rosati, Professional
Corporation ("WSGR"), Palo Alto, California.  An investment partnership of WSGR
owns 5,400 shares of Common Stock of the Company.





                                      -9-
<PAGE>   11
                                    EXPERTS

        The supplemental consolidated financial statements, consolidated
financial statements and schedule of the Company as of November 30, 1995 and
1996, and for each of the years in the three-year period ended November 30,
1996, have been incorporated by reference herein and in the Registration
Statement in reliance upon the reports of KPMG Peat Marwick LLP, independent
auditors, incorporated by reference herein, and upon the authority of said firm
as experts in accounting and auditing.  The financial statements of
Schell/Mullaney, Inc. as of December 31, 1994 and 1995, and for each of the
years in the three-year period ended December 31, 1995, have been incorporated
by reference herein and in the Registration Statement in reliance upon the
report of KPMG Peat Marwick LLP, independent auditors, incorporated by
reference herein, and upon the authority of said firm as experts in accounting
and auditing.  The financial statements of Donovan & Green, Inc. as of December
31, 1994 and 1995, and for each of the years in the two-year period ended
December 31, 1995, have been incorporated by reference herein and in the
Registration Statement in reliance upon the report by Robbins, Spielman,
Koenigsberg & Parker, LLP, independent auditors, incorporated by reference
herein, and upon the authority of said firm as expert in accounting and
auditing.  The financial statements of McKinney & Silver, a general
partnership, as of December 31, 1995 and 1996, and for each of the years in the
two-year period ended December 31, 1996, have been incorporated by reference
herein and in the Registration Statement in reliance upon the report by Ernst &
Young, LLP, independent auditors, incorporated by reference herein, and upon
the authority of said firm as experts in accounting and auditing.





                                      -10-
<PAGE>   12
                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                                                                                                                           <C>
Available Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       2
Incorporation of Certain Documents
   by Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       3
The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       3
Risk Factors  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       4
Selling Stockholders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       8
Plan of Distribution  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       8
Indemnification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       9
Legal Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       9
Experts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       9
</TABLE>



                                 86,603 Shares



                                CKS GROUP, INC.

                                ________________


                                  Common Stock



                                   PROSPECTUS





                                 March 18, 1996





                                      -11-
<PAGE>   13
                                CKS GROUP, INC.

                       REGISTRATION STATEMENT ON FORM S-3

                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14    Other Expenses of Issuance and Distribution.

           The following table sets forth costs and expenses of the sale and
distribution of the securities being registered.  All amounts except Securities
and Exchange Commission and Nasdaq Stock Market Listing fees are estimates.

<TABLE>
                      <S>                                                                      <C>
                      Registration Statement--Securities and Exchange Commission  . . . . . . . .$  758
                                                                                                       
                      Nasdaq Stock Market Listing Fee   . . . . . . . . . . . . . . . . . . . . .$1,733
                                                                                                       
                      Accounting fees   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500
                                                                                                       
                      Legal fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500
                                                                                                       
                      Miscellaneous   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000
                                                                                                       
                      Total   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19,491
                                                                                                       
</TABLE>


Item 15  Indemnification of Directors and Officers.

         See "Indemnification of Directors and Officers."

Item 16  Exhibits.

<TABLE>
<CAPTION>
         Exhibit
         Number
         ------
        <S>       <C>
         4.1      Share Acquisition Agreement dated January 8, 1997, by and
                  among the Registrant, Acquisition Sub, EPG, and the shareholders
                  of EPG. 

         4.2      Amendment No. 1 to the Share Acquisition Agreement dated March
                  10, 1997 by and among the Registrant, Acquisition Sub, EPG,
                  and the Shareholders. 

         4.3      Form of Registration Rights Agreement by and among the
                  Registrant and the shareholders of EPG. 

         5.1      Opinion of Wilson, Sonsini, Goodrich & Rosati, Professional
                  Corporation.

        23.1      Consent of KPMG Peat Marwick, LLP, independent auditors.

        23.2      Consent of Robbins, Spielman, Koenigsberg & Parker, LLP,
                  independent auditors.
 
        23.3      Consent of Ernst & Young, LLP, independent auditors.

        23.4      Consent of Wilson, Sonsini, Goodrich & Rosati (Included in
                  Exhibit 5.1).

        24.1      Power of Attorney (contained on Page II-3).



</TABLE>





                                      II-1
<PAGE>   14
Item 17    Undertakings.

           The undersigned registrant hereby undertakes:

           (1)   To file, during any period in which offers or sales are being
 made, a post-effective amendment to this registration statement to include any
 material information with respect to the plan of distribution not previously
 disclosed in the registration statement or any material change to such
 information in the registration statement.

           (2)   That, for the purpose of determining any liability under the
Securities Act, each post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

           (3)   To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

           (4)   That, for purposes of determining any liability under the
Securities Act, each filing of the registrant's annual report pursuant to
Section 13(a) or Section 15(d) of the Exchange Act that is incorporated by
reference in the registration statement shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

           The undersigned hereby undertakes that, for purposes of determining
any liability under the Securities Act, each filing of the registrant's annual
report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and,
where applicable, each filing of an employee benefit plan's annual report
pursuant to Section 15(d) of the Exchange Act) that is incorporated by
reference in the registration statement shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities as that time shall be deemed to be the initial bona
fide offering thereof.

           The undersigned registrant hereby undertakes to deliver or cause to
be delivered with the prospectus, to each person to whom the prospectus is sent
or given, the latest annual report to security holders that is incorporated by
reference in the prospectus and furnished pursuant to and meeting the
requirements of Rule 14a-3 or Rule 14c-3 under the Securities Exchange Act of
1934; and, where interim financial information required to be presented by
Article 3 of Regulation S-X is not set forth in the prospectus, to deliver, or
cause to be delivered to each person to whom the prospectus is sent or given,
the latest quarterly report that is specifically incorporated by reference in
the prospectus to provide such interim financial information.

           Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise,
the registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable.  In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Act and will be governed by the final adjudication of such issue.





                                      II-2
<PAGE>   15
                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, the
Registrant, CKS Group, Inc., a corporation organized and existing under the
laws of the State of Delaware, certifies that it has reasonable cause to
believe that it meets all of the requirements for filing on Form S-3 and has
duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Cupertino, State of
California, on the 18th day of March, 1997.

                                       CKS GROUP, INC.




                                       By: /s/ CARLTON H. BAAB
                                           --------------------------
                                           (Carlton H. Baab, Executive Vice
                                           President and Chief Financial
                                           Officer)

                               POWER OF ATTORNEY

         KNOW ALL PERSONS BY THESE PRESENTS that each person whose signature
appears below constitutes and appoints Mark D. Kvamme and Carlton H. Baab,
jointly and severally, his or her attorneys-in-fact, each with the power of
substitution, for him or her in any and all capacities, to sign any amendment
to this Registration Statement on Form S-3, and to file the same, with exhibits
thereto and other documents in connection therewith, with the Securities and
Exchange Commission, hereby ratifying and confirming all that each of said
attorneys-in-fact, or his or her substitute or substitutes, may do or cause to
be done by virtue hereof.

         Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below by the following persons on behalf
of the Registrant and in the capacities and on the dates indicated.
<TABLE>
<CAPTION>
            SIGNATURE                                      TITLE                                    DATE
            ---------                                      -----                                    ----
<S>                                <C>                                                              <C>
/s/ MARK D. KVAMME                 President, Chief Executive Officer (Principal                     March 18, 1997
- ---------------------------------  Executive Officer) and Chairman of the Board of
   (Mark D. Kvamme)                Directors


/s/ CARLTON H. BAAB                Executive Vice President and Chief Financial                      March 18, 1997
- ---------------------------------  Officer (Principal Financial  and Accounting                     
   (Carlton H. Baab)               Officer)

                                   

 /s/ ALEXANDRE BALKANSKI           Director                                                          March 18, 1997
- ---------------------------                                                                                     
   (Alexandre Balkanski)                                                                            


/s/ PIERRE R. LAMOND               Director                                                          March 18, 1997
- ---------------------------------                                                                               
   (Pierre R. Lamond)                                                                               



/s/ BARRY R. LINSKY                Director                                                          March 18, 1997
- ---------------------------------                                                                               
   (Barry R. Linsky)                                                                                


/s/ MICHAEL B. SLADE               Director                                                          March 18, 1997
- ---------------------------------                                                                               
   (Michael B. Slade)                                                                               



/s/ THOMAS K. SUITER               Director                                                          March 18, 1997
- ---------------------------------                                                                               
   (Thomas K. Suiter)                                                                               
</TABLE>





                                      II-3
<PAGE>   16
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


             ______________________________________________________

                                    EXHIBITS
             ______________________________________________________


                       Registration Statement on Form S-3

                                CKS GROUP, INC.

                                 March 18, 1997




<PAGE>   17
                               INDEX TO EXHIBITS




<TABLE>
<CAPTION>
     Exhibit
     Number
     ------
    <S>     <C>
     4.1    Share Acquisition Agreement dated January 8, 1997, by and among the
            Registrant, Acquisition Sub, EPG, and the shareholders of EPG.

     4.2    Amendment No. 1 to the Share Acquisition Agreement dated March
            10, 1997 by and among the Registrant, Acquisition Sub, EPG, and the
            Shareholders.

     4.3    Form of Registration Rights Agreement by and among the Registrant
            and the shareholders of EPG.

     5.1    Opinion of Wilson, Sonsini, Goodrich & Rosati, Professional
            Corporation.

    23.1    Consent of KPMG Peat Marwick, LLP, independent auditors.

    23.2    Consent of Robbins, Spielman, Koenigsberg & Parker, LLP,
            independent auditors.

    23.3    Consent of Ernst & Young, LLP, independent auditors.

    23.4    Consent of Wilson, Sonsini, Goodrich & Rosati (Included in
            Exhibit 5.1).

    24.1    Power of Attorney (contained on Page II-3).
</TABLE>


      




                                      II-5

<PAGE>   1



                          SHARE ACQUISITION AGREEMENT

                                  BY AND AMONG

                                CKS GROUP, INC.

                        RIA 96 VERMOGENSVERWALTUNG GMBH

                              PRISMA HOLDING GMBH

                                      AND

                    THE SHAREHOLDERS OF PRISMA HOLDING GMBH





                          DATED AS OF JANUARY 8, 1997
<PAGE>   2
                               INDEX OF EXHIBITS


EXHIBIT                   DESCRIPTION


Exhibit A                 Form of Representation Statement

Exhibit B-1               Form of Legal Opinion of Counsel to the Company

Exhibit B-2               Form of Legal Opinion of Counsel to the Parent

Exhibit C                 Intentionally omitted

Exhibit D                 Company Shareholder Transfer Deed

Exhibit E                 Registration Rights Agreement

Exhibit F                 Form(s) of Intercompany Service Agreement(s)

Exhibit G                 Form of Intercompany Indemnity Agreement

Exhibit H                 Arbitration Agreement
<PAGE>   3
                               TABLE OF CONTENTS
<TABLE>
                                                                                                                PAGE
<S>                                                                                                              <C>
ARTICLE I - PURCHASE AND SALE OF COMPANY CAPITAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.1     Purchase and Sale  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
         1.2     Acquisition Price  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
         1.3     Closing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3
         1.4     Transfer of Company Capital; Payment of Initial Acquisition Consideration  . . . . . . . . . .   3
         1.5     No Further Ownership Rights in Company Capital . . . . . . . . . . . . . . . . . . . . . . . .   3
         1.6     Taking of Necessary Action; Further Action . . . . . . . . . . . . . . . . . . . . . . . . . .   3
         1.7     Guaranteed Earnout Payment.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3
         1.8     Contingent Earnout Payments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
         1.10    Repurchase of Parent Common Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8

ARTICLE II -  REPRESENTATIONS AND GUARANTEES OF THE  COMPANY  SHAREHOLDERS  . . . . . . . . . . . . . . . . . .   8

         2.1     Organization of the Company  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
         2.2     Capital Structure  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
         2.3     Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         2.4     Authority  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         2.5     No Conflict  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         2.6     Consents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
</TABLE>





                                      -i-


<PAGE>   4

<TABLE>
         <S>     <C>                                                                                                <C>
         2.7     Company Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
         2.8     No Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
         2.9     No Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   13
         2.10    Tax Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15
         2.11    Restrictions on Business Activities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
         2.12    Title of Properties; Absence of Liens and Encumbrances; Condition of Equipment   . . . . . . . .   17
         2.13    Intellectual Property  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
         2.14    Agreements, Contracts and Commitments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   21
         2.15    Interested Party Transactions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
         2.16    Governmental Authorization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
         2.17    Litigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23
         2.18    Accounts Receivable; Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23
         2.19    Environmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
         2.20    Brokers' and Finders' Fees; Third Party Expenses . . . . . . . . . . . . . . . . . . . . . . . .   24
         2.21    Employee Benefit Plans and Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
         2.22    Insurance  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   26
         2.23    Compliance with Laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
         2.24    Third Party Consents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
         2.25    Warranties; Indemnities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
         2.26    Representations Complete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
</TABLE>






                                      -ii-


<PAGE>   5

<TABLE>
<S>                                                                                                              <C>
ARTICLE IIA - FURTHER AND GUARANTEES OF THE COMPANY SHAREHOLDERS  . . . . . . . . . . . . . . . . . . . . . . . .  27
                                                                                                                            

ARTICLE III - REPRESENTATIONS AND WARRANTIES OF SUB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29

         3.1     Organization, Standing and Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
         3.2     Authority  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
         3.3     Capital Structure  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
         3.4     SEC Documents; Parent Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
         3.5     Brokers' and Finders' Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31

ARTICLE IV - CONDUCT PRIOR TO THE EFFECTIVE TIME  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31

         4.1     Conduct of Business of the Company and the Subsidiaries  . . . . . . . . . . . . . . . . . . . .  31
         4.2     No Solicitation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33

ARTICLE V - ADDITIONAL AGREEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34

         5.1     Registration Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
         5.2     Covenant Not to Compete or Solicit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
         5.3     Access to Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
         5.4     Confidentiality  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
         5.5     Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
</TABLE>





                                     -iii-

<PAGE>   6

<TABLE>
<S>                                                                                                                <C>
         5.6     Public Disclosure  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
         5.7     Consents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
         5.8     Best Efforts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
         5.9     Notification of Certain Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
         5.10    Stock Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
         5.11    Tax Returns  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
         5.12    Additional Documents and Further Assurances  . . . . . . . . . . . . . . . . . . . . . . . . . .  38
         5.13    NMS Listing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
         5.14    Spin-off of Excluded Subsidiaries  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
         5.15    Purchase Accounting  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38

ARTICLE VI - CONDITIONS TO THE ACQUISITION  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38

         6.1     Conditions to Obligations of Each Party to Effect the Acquisition. . . . . . . . . . . . . . . .  38
         6.2     Additional Conditions to Obligations of Company Shareholders.  . . . . . . . . . . . . . . . . .  39
         6.3     Additional Conditions to the Obligations of Parent and Sub.  . . . . . . . . . . . . . . . . . .  40

ARTICLE VII - OTHER AGREEMENTS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42

         7.1     Several Liability; Statute of Limitations  . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
         7.2     Setoff for Damages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43
         7.3     Compliance with Securities Laws  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
</TABLE>







                                      -iv-

<PAGE>   7

<TABLE>
<S>                                                                                                                <C>
         7.4     Guarantee by Parent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
         7.5     Other Remedies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
ARTICLE VIII - TERMINATION, AMENDMENT AND WAIVER  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
                                                                                                                 

         8.1     Termination  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
         8.2     Effect of Termination  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
         8.3     Amendment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
         8.4     Extension; Waiver  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

ARTICLE IX - GENERAL PROVISIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

         9.1     Notices  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
         9.2     Interpretation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
         9.3     Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
         9.4     Entire Agreement; Assignment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
         9.5     Severability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
         9.6     Other Remedies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
         9.7     Governing Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
         9.8     Rules of Construction  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
</TABLE>





                                      -v-

<PAGE>   8

                          SHARE ACQUISITION AGREEMENT


         This SHARE ACQUISITION AGREEMENT (the "Agreement") is made and entered
into on January 8, 1997 among CKS Group, Inc., a Delaware corporation
("Parent"), RIA 96 Verm`gensverwaltungs GmbH (to be renamed CKS Holding GmbH),
a German corporation and a wholly-owned subsidiary of Parent ("Sub"), Prisma
Holding, GmbH, a limited liability company organized under the laws of the
Federal Republic of Germany ("Germany") (the "Company"), and Michael Poliza,
Michael RenJ Schopf, Peter Wernstedt, Detlef Schmuck, Roland Tetzlaff, Peter
Rohwer, Hans Hermann Mhnchmeyer, Hannover Finanz GmbH Beteiligungen und
Kapitalanlagen and Commerz Unternehmensbeteiligungs-AG (such individuals and
entities being hereinafter referred to collectively as the "Company
Shareholders" and, individually, as a "Company Shareholder").

                                    RECITALS

         A.      The Board of Directors of Parent and the management of Sub and
the Advisory Board and Managing Directors of the Company believe it is in the
best interests of each company and their respective shareholders that Sub
acquire all the stated capital of the Company (the "Company Capital") and, in
furtherance thereof, have approved such acquisition (the "Acquisition").

         B.      The Company Shareholders own all of the stated capital of the
Company.

         C.      The Company (1) owns all of the stated capital of UpToDate
Service- und Vertriebsgesellschaft mbH, a limited liability company organized
under the laws of Germany ("UpToDate"), Prisma Marketing Agency GmbH, a limited
liability company organized under the laws of Germany ("PMA"), digital-world
publishing gmbh, a limited liability company organized under the laws of
Germany ("digital world"), and UpToDate Service- und Vertriebsgesellschaft mbH,
a limited liability company organized under the laws of Austria ("UpToDate
Austria") (collectively, the "Subsidiaries") and (2)  owns all of the stated
capital of Prisma Express Distributionsgesellschaft mbH ("Prisma Express"),
Prisma Express Distributionsgesellschaft mbH, Vienna ("Prisma Express
Austria"), Aspri Trading GmbH ("Aspri") and "Sixpence" Verwaltungsgesellschaft
mbH (to be renamed "UTD Logistics GmbH") ("UTD Logistics") and 80% of the
stated capital of Systrade AG (Aesch/Basel) ("Systrade") (the "Excluded
Subsidiaries").

         D.      The Company Shareholders and Sub desire to make certain
guarantees, covenants and other agreements in connection with the Acquisition.

         E.      The Company desires to make certain covenants in connection
with the Acquisition, as set forth in Section 4.1 hereof.

         F.      Parent is willing to guarantee all obligations of Sub pursuant
to this Agreement and to enter into certain obligations under the Registration
Rights Agreement attached hereto as Exhibit E.

         NOW, THEREFORE, in consideration of the covenants, promises and
representations set forth herein, the parties agree as follows:



<PAGE>   9
                                   ARTICLE I

                      PURCHASE AND SALE OF COMPANY CAPITAL

         I.1     Purchase and Sale.  Subject to the terms and conditions set
forth in this Agreement, at the closing of the Acquisition (the "Closing"), Sub
shall, subject to satisfaction of the conditions contained in Section 6.1 and
6.3 hereof, purchase from each of the Company Shareholders, and each of the
Company Shareholders shall sell, assign and transfer to Sub, the Company
Capital now owned and to be owned at the Closing by such Company Shareholder as
set forth in Schedule 1.1 hereto free and clear of any pledge, lien, security
interest, encumbrance, claim or other equitable or third-party interest
("Liens").

         I.2     Acquisition Price.

                 (a)      In reliance on the guarantees and covenants of the
Company Shareholders contained herein, and in consideration of the aforesaid
sale, assignment and transfer of the Company Capital, Sub shall pay to each
Company Shareholder, in full consideration for such Company Capital and the
agreements of the Company Shareholders made in connection with the transactions
contemplated hereby, such Company Shareholder's Pro Rata Portion of the
following (collectively, the "Acquisition Price"): (i) an amount of cash equal
to US$2.925 million, (ii) a number of shares of Parent Common Stock equal to
the number resulting from dividing (x) US$2.925 million by (y) the Trading
Price (as hereinafter defined) (items (i) and (ii) of this subsection are
hereinafter referred to as the "Initial Acquisition Consideration") and (iii)
the rights to receive additional cash and shares of Parent Common Stock as
provided in Section 1.7 and 1.8 hereof (the "Earnout Payments").

                 (b)      For purposes of this Agreement: (i) the "Trading
Price" of the Parent Common Stock shall be the average of the last sale prices
of the Parent Common Stock on the Nasdaq National Market ("NMS") for the ten
(10) trading days ending the second (2nd) trading day preceding the date of
issuance of Parent Common Stock to the Company Shareholders, provided that in
the event that the issuance of such Parent Common Stock is delayed by Sub in
violation of this Agreement, then the Trading Price shall be the lower of the
price defined in the preceding clause and the average of the last sale prices
of the Parent Common Stock on the NMS for the ten trading days ending two days
prior to the date on which such shares were required to be issued pursuant to
this Agreement; (ii) "Company Capital" shall mean the shares in the stated
capital of the Company; (iii) "Company Rights" shall mean any options or
warrants or other agreements or commitments to purchase Company Capital or any
securities convertible into or exchangeable for Company Capital; and (iv) the
"Pro Rata Portion" of each Company Shareholder shall mean the ratio obtained by
dividing (x) the amount of Company Capital held by such Company Shareholder or
issuable upon exercise of all Company Rights held by such Company Shareholder,
by (y) the amount of all Company Capital outstanding or issuable upon exercise
of all Company Rights.

                 (c)      No fraction of a share of Parent Common Stock will be
issued in connection with the Acquisition, but in lieu thereof, a Company
Shareholder shall be entitled to receive from Sub
<PAGE>   10

an amount of cash (rounded to the nearest whole cent) in U.S. dollars equal to
the product of such fraction and the Trading Price.

         I.3     Closing.  Unless the Agreement is earlier terminated pursuant
to Section 8.1, the Closing shall occur at the offices of Wilson Sonsini
Goodrich & Rosati located at 650 Page Mill Road, Palo Alto, California at 8:00
a.m., local time, on March 3, 1997 or no later than five (5) business days
following satisfaction or waiver of the conditions set forth in Article VI, or
on such other date as the parties hereto shall agree, but in no event later
than April 30, 1997.  The Closing shall be effected with the execution and
notarization of the Transfer Deed (as hereinafter defined) by each of the
Company Shareholders in accordance with Section 1.4 and the payment of the
Initial Acquisition Price therefor by Sub in accordance with Section 1.2.  The
date on which the Closing shall occur is referred to herein as the "Closing
Date."

         I.4     Transfer of Company Capital; Payment of Initial Acquisition
Consideration.

                 (a)      In Hamburg, Germany, at the time of the Closing, the
Company Shareholders and Sub shall execute, and notarize the notarial transfer
deed, in substantially the form attached hereto as Exhibit D (the "Transfer
Deed"), effecting the sale and transfer of the Company Capital owned by the
Company Shareholders to Sub, subject to receipt of the Initial Acquisition
Consideration.

                 (b)      Concurrent with the execution, notarization and
delivery of the Transfer Deed, Sub shall transfer to each Company Shareholder
the Initial Acquisition Consideration due to such Company Shareholder pursuant
to Section 1.2 hereof.

         I.5     No Further Ownership Rights in Company Capital.  The
Acquisition Price shall be deemed to have been issued in full satisfaction of
all rights pertaining to the Company Capital and the Company Shareholders shall
have no continuing rights with respect to such Company Capital following the
Closing.

         I.6     Taking of Necessary Action; Further Action.  If, at any time
after the Closing, any further action is necessary or desirable to carry out
the purposes of this Agreement and to ensure that the Company retains full
right, title and possession to all its assets, property, rights, privileges,
powers and franchises, the Company Shareholders and the officers and directors
of the Company and Sub in the names of their respective corporations will take
all such lawful and necessary action.

         I.7     Guaranteed Earnout Payment.  Subject to the set off permitted
in Article VII hereof, on April 15, 1998 (or the first business day after such
date, if such date falls on a weekend or a holiday), each Company Shareholder
shall be entitled to receive such Company Shareholder's Pro Rata Portion of (i)
the number of shares of Parent Common Stock obtained by dividing $336,000 by
the Trading Price, and (ii) an amount of cash equal to $336,000.





                                      -3-
<PAGE>   11

         I.8     Contingent Earnout Payments.

                 (a)      Definitions.

         "1997 Fiscal Year" shall mean the twelve-month period ending February
28, 1998.

         "1998 Fiscal Year" shall mean the twelve-month period ending February
28, 1999.

         "1999 Fiscal Year" shall mean the twelve-month period ending February
29, 2000.

         "Direct Salaries and Related Expenses" shall include, but not be
limited to, wages for regular and temporary employees, as well as
profit-sharing payments, bonus payments and benefits for all employees.

         "Earnout Goals" shall mean the First Earnout Goal, the Second Earnout
Goal and the Third Earnout Goal.

         "Expenses" shall include Direct Salaries and Related Expenses, Other
Direct Operating Expenses and General and Administrative Expenses and also
Headquarters Expenses equivalent to 0.675% of the Company's Gross Profits (the
"Headquarters Expense").  Except as to the Headquarters Expense, Expenses shall
not include expenses relating to services provided or deliveries made by Parent
and its other subsidiaries, unless such services or deliveries are requested or
provided with the consent of the Shareholder Representative.

         "First Adjusted Payment" shall mean (i) a number of shares of Parent
Common Stock equal to (x) $2.5 million less an amount equal to the amount by
which Pretax Income for the applicable Fiscal Year is less than the First
Earnout Goal divided by (y) the Trading Price on the date of the First Adjusted
Payment, plus (ii) an amount of cash equal to $2.5 million less an amount equal
to the dollar amount by which Pretax Income for the 1997 Fiscal Year is less
than the First Earnout Goal.

         "First Earnout Goal" shall mean $2,723,000 of Pretax Income of the
Company in the 1997 Fiscal Year.

         "First Earnout Payment" shall mean (i) a number of shares of Parent
Common Stock equal to $2.5 million divided by the Trading Price plus (ii) an
amount of cash equal to $2.5 million.

         "General and Administrative Expenses" shall include office expenses,
insurance, personnel costs for finance and administration, legal fees, audit
expenses (including audit expenses required by Section 1.8(b)), bad debt,
management information systems expenses, employee profit sharing, executive
bonus payments, management fees and all other expenses which would ordinarily
be included in general and administrative expenses under the U.S. GAAP.





                                      -4-
<PAGE>   12

         "Gross Profits" shall mean all sales and other sources normally
determined to be revenues of the Company (on a consolidated basis) less cost of
goods purchased and cost of services sub-contracted.

         "Increased Earnout Amount" shall mean 50% of the dollar amount by
which Pretax Income for the applicable year is more than (i) $3,407,000 for the
1997 Fiscal Year, (ii) $4,626,000 for the 1998 Fiscal Year or (iii) $5,088,000
for the 1999 Fiscal Year.

         "Increased Earnout Payment" shall mean (i) a number of shares of
Parent Common Stock equal to one-half of the Increased Earnout Amount divided
by the Trading Price, plus (ii) an amount of cash equal to one-half of the
Increased Earnout Amount.

         "Other Direct Operating Expenses" shall include, but not be limited
to, materials, contract  freelance talent expenses (including independent
consultants), outsourced services expenses (including expenses of services and
facilities provided by Parent), and facilities and equipment expenses.

         "Pretax Income" shall mean all sales and other sources normally
determined to be revenues of the Company less all Expenses of the Company,
including without limitation all compensation expenses of the Company
Shareholders. Any local, state, federal and foreign income taxes incurred by
the Company shall not be subtracted from revenues for purposes of calculating
Pretax Income.

         "Second Adjusted Payment" shall mean (i) a number of shares of Parent
Common Stock equal to (x) $1.75 million less an amount equal to the amount by
which Pretax Income for the applicable Fiscal Year is less than the Second
Earnout Goal divided by (y) the Trading Price on the date of the Second
Adjusted Payment, plus (ii) an amount of cash equal to $1.75 million less an
amount equal to the dollar amount by which Pretax Income for the 1998 Fiscal
Year is less than the Second Earnout Goal.

         "Second Earnout Goal" shall mean $3,993,000 of Pretax Income of the
Company in the 1998 Fiscal Year.

         "Second Earnout Payment" shall mean (i) a number of shares of Parent
Common Stock equal to $1.75 million divided by the Trading Price plus (ii) an
amount of cash equal to $1.75 million.

         "Shareholder Representative" shall mean Michael Poliza, or such
successor as may be appointed prior to, on or after the Closing by Company
Shareholders holding a majority of the Company's stated capital prior to the
Closing.








                                      -5-
<PAGE>   13

         "Third Adjusted Payment" shall mean (i) a number of shares of Parent
Common Stock equal to (x) $0.75 million less an amount equal to the amount by
which Pretax Income for the applicable Fiscal Year is less than the Third
Earnout Goal divided by (y) the Trading Price on the date of the Third Adjusted
Payment, plus (ii) an amount of cash equal to $0.75 million less an amount
equal to the dollar amount by which Pretax Income for the 1999 Fiscal Year is
less than the Third Earnout Goal.

         "Third Earnout Goal" shall mean $4,749,000 of Pretax Income of the
Company for the 1999 Fiscal Year.

         "Third Earnout Payment" shall mean (i) a number of shares of Parent
Common Stock equal to $0.75 million divided by the Trading Price plus (ii) an
amount of cash equal to $0.75 million.

                 (b)      Pretax Income Statement.

                          (i)     Not later than 90 calendar days following the
end of each of the 1997 Fiscal Year, the 1998 Fiscal Year, and the 1999 Fiscal
Year, Parent shall deliver to the Shareholder Representative a statement of the
Pretax Income of the Company for the 1997 Fiscal Year, the 1998 Fiscal Year, or
the 1999 Fiscal Year, as the case may be (the "Pretax Income Statement"), which
will be determined in accordance with U.S. generally accepted accounting
principles ("GAAP") applied on a basis consistent with that used by the Parent
from time to time in preparation of Parent's consolidated financial statements,
but applied to the Company as if it were a stand alone entity, which such
Pretax Income Statement shall be reviewed by Parent's certified public
accountants.  The costs of such review will be included in General and
Administrative Expenses of the Company.

                          (ii)    If, within 30 days following receipt by the
Shareholder Representative of the Pretax Income Statement, the Shareholder
Representative determines in good faith that the amount of Pretax Income as so
computed on the Pretax Income Statement is inaccurate, the Shareholder
Representative shall give notice to Parent within such 30 day period, (i)
setting forth the  Shareholder Representative's determination of Pretax Income,
and (ii) specifying in reasonable detail the nature of the Shareholder
Representative's basis for its disagreement with Parent's calculation. The
failure by the Shareholder Representative so to express its disagreement within
such 30 day period shall constitute acceptance of the amount of Pretax Income
so computed on the Pretax Income Statement by the Company Shareholders and the
Pretax Income Statement shall become the "Final Statement."  If Parent and the
Shareholder Representative are unable to resolve their disagreement within 15
days after receipt by the Shareholder Representative of notice of such
disagreement, the items in dispute will be referred to Ernst & Young LLP (or
another "Big 6" accounting firm mutually acceptable to Parent and the
Shareholder Representative) (the "Accountant") within such 15 day period. The
Accountant shall make a determination as to each of the items in dispute, which
determination shall be (i) in writing, (ii) furnished to Parent and the
Shareholder Representative as promptly as practicable after the items in
dispute have been referred to the Accountant, (iii) made in





                                      -6-
<PAGE>   14
accordance with the accounting principles and procedures provided for in this
Agreement for the preparation of the Pretax Income Statement and (iv)
conclusive and binding on Parent and the Company Shareholders.  The fees and
expenses of the Accountant (the "Accounting Fees") shall be for the account of
the Non-Prevailing Party. The "Non-Prevailing Party" means that party whose
calculation of the Pretax Income is, on a percentage basis, the least close to
the Pretax Income as determined by the Accountant. The Pretax Income Statement
as finally determined by the Accountant shall become the "Final Statement."

                          (iii)   Payments.

                                  (A)      Fiscal Year 1997. Not more than 15
days after the 1997 Pretax Income Statement becomes the Final Statement, (i) if
the Company shall have achieved the First Earnout Goal each Company Shareholder
shall be entitled to receive its Pro Rata Portion of the First Earnout Payment,
(ii) if the Company shall have not achieved the First Earnout Goal, but the
Pretax Income as reflected on the Final Statement is equal to or greater than
$223,000, each Company Shareholder shall be entitled to receive its Pro Rata
Portion of the First Adjusted Payment, and (iii) if the Company's Pretax Income
for the 1997 Fiscal Year shall have exceeded $3,407,000, each Company
Shareholder shall be entitled to receive its Pro Rata Portion of the Increased
Earnout Payment for the 1997 Fiscal Year.

                                  (B)      Fiscal Year 1998. Not more than 15
days after the 1998 Pretax Income Statement becomes the Final Statement,  (i)
if the Company shall have achieved the Second Earnout Goal each Company
Shareholder shall be entitled to receive its Pro Rata Portion of the Second
Earnout Payment, (ii) if the Company shall have not achieved the Second Earnout
Goal, but the Pretax Income as reflected on the Final Statement is equal to or
greater than $2,243,000, each Company Shareholder shall be entitled to receive
its Pro Rata Portion of the Second Adjusted Payment, and (iii) if the Company's
Pretax Income for the 1998 Fiscal Year shall have exceeded $4,626,000 each
Company Shareholder shall be entitled to receive its Pro Rata Portion of the
Increased Earnout Payment for the 1998 Fiscal Year.

                                  (C)      Fiscal Year 1999.  Not more than 15
days after the 1999 Pretax Income Statement becomes the Final Statement, (i) if
the Company shall have achieved the Third Earnout Goal, each Company
Shareholder shall be entitled to receive its Pro Rata Portion of the Third
Earnout Payment, (ii) if the Company shall not have achieved the Third Earnout
Goal, but Pretax Income as reflected in the Final Statement is equal or greater
than $3,999,000, each Company Shareholder shall be entitled to receive its Pro
Rata Portion of the Third Adjusted Payment, (iii) if the Company's Pretax
Income for the 1999 Fiscal Year exceeds $5,088,000, each Company Shareholder
shall be entitled to receive its Pro Rata Portion of the Increased Earnout
Payment for the 1999 Fiscal Year.





                                      -7-
<PAGE>   15

                          (iv)    In the event the Pretax Income Statement for
the 1997 Fiscal Year, the 1998 Fiscal Year, or the 1999 Fiscal Year has not
become the Final Statement by July 15, 1998; July 15, 1999; or July 15, 2000,
respectively, on July 15, 1998; July 15, 1999; or July 15, 2000, as the case
may be, each Company Shareholder shall be entitled to receive its Pro Rata
Portion of any portion of the Earnout Payment, Adjusted Payment or Increased
Earnout Payment, as the case may be, which is not subject to a dispute between
the parties. The balance, if any, of such Earnout Payment, Adjusted Payment or
Increased Earnout Payment, as the case may be, shall be distributed within 15
days after the Pretax Income Statement for the 1997 Fiscal Year, the 1998
Fiscal Year, or the 1999 Fiscal Year, as the case may be, becomes the Final
Statement.

         I.9     Parent Common Stock.  The shares of Parent Common Stock issued
in connection with the Acquisition will be issued in a transaction exempt from
registration under the Securities Act of 1933 (the "Securities Act") by reason
of Regulation S thereunder, and shall be listed for trading, upon official
notice of issuance, on the Nasdaq Stock Market.  Prior and as a condition to
issuance of any shares of Parent Common Stock to a Company Shareholder pursuant
to this Article I, such Company Shareholder shall deliver to Sub a
Representation Statement in the form attached hereto as Exhibit A (or such
other form as may be required by Sub to ensure compliance with Regulations S
and other U.S.  Securities laws).  Each of the Company Shareholders shall sell
the shares of Parent Common Stock received in connection with the Acquisition
only through the offices of Goldman, Sachs & Co. for a period of two years
following the issuance of such shares, as long as all requests to Goldman,
Sachs & Co. by such Company Shareholder to effect sales of Parent Common Stock
at prices not above the current market price on the NMS are complied with on
the next business day at the latest.

         I.10    Repurchase of Parent Common Stock.  In the event that any
shares of Parent Common Stock issued in connection with the Acquisition may not
be sold to U.S. Persons within the meaning of Rule 902 of Regulation S by the
Company Shareholder holding such shares pursuant to Regulation S or another
exemption from the registration requirements of the Securities Act forty-one
(41) days after the issuance of such shares, Sub shall, at the request of such
Company Shareholder, purchase such shares from the Company Shareholder for a
cash price per share equal to the Trading Price as of the date of issuance of
such shares; provided that Sub shall not be under any obligation to purchase
such shares if a Registration Statement has been filed with respect to such
shares pursuant to Section 5.1 hereof, and such Registration Statement is
effective or effectiveness of such Registration Statement has been postponed in
compliance with Section 3 of the Registration Rights Agreement attached hereto
as Exhibit E.  Such purchase shall be effected within 30 days of receipt of a
written request therefore from the Company Shareholder.


                                   ARTICLE II

                     REPRESENTATIONS AND GUARANTEES OF THE





                                      -8-
<PAGE>   16
                              COMPANY SHAREHOLDERS


         The Company Shareholders hereby severally, independently,
unconditionally and irrespective of fault (Section 305 of the German Civil
Code) guarantee to Parent and Sub, subject to such exceptions as are
specifically disclosed in this deed or the Schedules hereto (including the
Schedules to the Reference Deed) as to the Section of this Article II which
refers to such Schedule, respectively, that as of the date hereof (unless a
particular representation expressly refers to a different date):

         II.1    Organization of the Company.  The Company and each of the
Subsidiaries are duly organized, and validly existing under the laws of the
Germany or Austria, as the case may be.  The Company and each of the
Subsidiaries has the corporate power to own its properties and to carry on its
business as now being conducted.  Each of the Company and its Subsidiaries are
duly qualified to do business and in good standing as a foreign corporation in
each jurisdiction in which the failure to be so qualified would have a material
adverse effect on the business, assets (including intangible assets), financial
condition, results of operations or prospects of the Company (hereinafter
referred to as a "Material Adverse Effect").  Each of the Company and the
Subsidiaries has delivered a true and  correct copy of its respective documents
which under its proper law are equivalents of a memorandum and/or certificate
of incorporation and by laws and an actual excerpt from the Commercial
Register, each as amended to date (the "Charters"), to Sub.  Section 2.1 of the
Company Schedules lists the Managing Directors and Procurists of the Company
and each of the Subsidiaries and the members of the Advisory Board of the
Company.  The operations now being conducted by the Company have not been
conducted under any other name.

         II.2    Capital Structure.

                 (a)      The authorized stated capital of the Company amounts
to DM 4,000,000 (subject to reduction prior to the Closing) and is divided into
twenty Gesch"ftsanteile (shares) (such stated capital is subject to reduction
after the date of this Agreement in accordance with Section 5.14 hereof).  All
issued and outstanding Company Capital has been duly authorized and validly
issued, is fully paid and nonassessable and has not been repaid in violation of
Section 30 of the German GmbH Code, and is not issued in violation of or
subject to any preemptive right, or other rights to subscribe for or purchase
shares.  Other than Company Capital owned by the Company Shareholders, there
are no other outstanding interests, existing or contingent or direct or
indirect, in Company Capital.  Immediately following the Closing as provided in
this Agreement, the Company will be a wholly owned subsidiary of Sub.  There
are no Company Rights of any character, written or oral, to which the Company
or any shareholder of the Company is a party or by which any of them is bound
obligating the Company or any of its shareholders to issue, deliver, sell,
repurchase or redeem, or cause to be issued, delivered, sold, repurchased or
redeemed, any Company Capital or obligating the Company or any of its
shareholders to grant, extend, accelerate the vesting of, change the price of,











                                      -9-
<PAGE>   17
otherwise amend or enter into any such Company Rights, including without
limitation in favor of employees of the Company.

                 (b)      The authorized stated capital of PMA amounts to DM
200,000 and is divided into two shares having nominal values of DM 50,000 and
DM 150,000.  All issued and outstanding PMA Capital has been duly authorized
and validly issued, is fully paid and nonassessable and has not been repaid in
violation of Section 30 of the GmbH Code, and was not issued in violation of or
subject to any preemptive right, or other rights to subscribe for or purchase
PMA Capital and is owned by the Company free and clear of any Liens.  Other
than the PMA Capital owned by the Company, there are no other outstanding
interests, existing or contingent, direct or indirect, in PMA Capital.  There
are no PMA Rights of any character, written or oral, to which PMA, the Company
or any shareholder of the Company is a party or by which any of them is bound
obligating PMA, the Company or any of its shareholders to issue, deliver, sell,
repurchase or redeem, or cause to be issued, delivered, sold, repurchased or
redeemed, any PMA Capital or obligating PMA, the Company or any of its
shareholders to grant, extend, accelerate the vesting of, change the price of,
otherwise amend or enter into any such PMA Rights, including without limitation
in favor of employees of PMA.  "PMA Capital" shall mean shares of stated
capital of PMA, and "PMA Rights" shall mean any options or warrants or other
agreements or commitments to purchase PMA Capital or any securities convertible
into or exchangeable for PMA Capital.

                 (c)      The authorized stated capital of UpToDate amounts to
DM 500,000 and is divided into two shares having nominal values of DM 50,000
and DM 450,000.  All issued and outstanding UpToDate Capital has been duly
authorized and validly issued, is fully paid and nonassessable and has not been
repaid in violation of Section 30 of the GmbH Code, and was not issued in
violation of or subject to any preemptive right, or other rights to subscribe
for or purchase UpToDate Capital and is owned by the Company free and clear of
any Liens.  Other than the UpToDate Capital owned by the Company, there are no
other outstanding interests, existing or contingent, direct or indirect, in
UpToDate Capital.  There are no UpToDate Rights of any character, written or
oral, to which UpToDate, the Company or any shareholder of the Company is a
party or by which any of them is bound obligating UpToDate, the Company or any
of its shareholders to issue, deliver, sell, repurchase or redeem, or cause to
be issued, delivered, sold, repurchased or redeemed, any UpToDate Capital or
obligating UpToDate, the Company or any of its shareholders to grant, extend,
accelerate the vesting of, change the price of, otherwise amend or enter into
any such UpToDate Rights, including without limitation in favor of employees of
UpToDate.  "UpToDate Capital" shall mean shares of stated capital of UpToDate,
and "UpToDate Rights" shall mean any options or warrants or other agreements or
commitments to purchase UpToDate Capital or any securities convertible into or
exchangeable for UpToDate Capital.

                 (d)      The authorized stated capital of digital world
amounts to DM 500,000 and is divided into three shares having nominal values of
DM 50,000, DM 50,000  and DM 400,000.  All issued and outstanding digital world
Capital has been duly authorized and validly issued, is fully paid and
nonassessable and has not been repaid in violation of Section 30 of the GmbH
Code, and was not










                                      -10-
<PAGE>   18
issued in violation of or subject to any preemptive right, or other rights to
subscribe for or purchase digital world Capital and is owned by the Company
free and clear of any Liens.  Other than the digital world Capital owned by the
Company, there are no other outstanding interests, existing or contingent,
direct or indirect, in digital world Capital.  There are no digital world
Rights of any character, written or oral, to which digital world, the Company
or any shareholder of the Company is a party or by which any of them is bound
obligating digital world, the Company or any of its shareholders to issue,
deliver, sell, repurchase or redeem, or cause to be issued, delivered, sold,
repurchased or redeemed, any digital world Capital or obligating digital world,
the Company or any of its shareholders to grant, extend, accelerate the vesting
of, change the price of, otherwise amend or enter into any such digital world
Rights, including without limitation in favor of employees of digital world.
"digital world Capital" shall mean shares of stated capital of digital world,
and "digital world Rights" shall mean any options or warrants or other
agreements or commitments to purchase digital world Capital or any securities
convertible into or exchangeable for digital world Capital.

                 (e)      The authorized stated capital of UpToDate Austria
amounts to ATS 500,000 and is divided into two shares having nominal values of
ATS 2,000 and ATS 498,000.  All issued and outstanding UpToDate Austria Capital
has been duly authorized and validly issued and is fully paid and
nonassessable, and was not issued in violation of or subject to any preemptive
right, or other rights to subscribe for or purchase UpToDate Austria Capital
and is owned by the Company free and clear of any Liens.  Other than the
UpToDate Austria Capital owned by the Company, there are no other outstanding
interests, existing or contingent, direct or indirect, in UpToDate Austria
Capital.  There are no UpToDate Austria Rights of any character, written or
oral, to which UpToDate Austria, the Company or any shareholder of the Company
is a party or by which any of them is bound obligating UpToDate Austria, the
Company or any of its shareholders to issue, deliver, sell, repurchase or
redeem, or cause to be issued, delivered, sold, repurchased or redeemed, any
UpToDate Austria Capital or obligating UpToDate Austria, the Company or any of
its shareholders to grant, extend, accelerate the vesting of, change the price
of, otherwise amend or enter into any such UpToDate Austria Rights, including
without limitation in favor of employees of UpToDate Austria.  "UpToDate
Austria Capital" shall mean shares of stated capital of UpToDate Austria, and
"UpToDate Austria Rights" shall mean any options or warrants or other
agreements or commitments to purchase UpToDate Austria Capital or any
securities convertible into or exchangeable for UpToDate Austria Capital.

         II.3    Subsidiaries.  Other than the Subsidiaries and the Excluded
Subsidiaries, which are wholly owned by the Company, the Company does not have
any subsidiaries or affiliated companies and does not otherwise own any shares
in the capital of or any interest in, or control, directly or indirectly, any
other corporation, partnership, association, joint venture or other business
entity.  Other than the Subsidiaries and the Excluded Subsidiaries the Company
has never had any subsidiaries or affiliated companies and has never otherwise
owned shares in the capital of or any interest in or control, directly or
indirectly of, any other corporation, partnership association, joint venture or
other business entity.  On the Closing Date, other than the Subsidiaries, the
Company will








                                      -11-
<PAGE>   19
not have any subsidiaries or affiliated companies and will not own any shares
in the capital of or any interest in, or control directly or indirectly, any
other corporation, partnership, association, joint venture or other business
entity.

         II.4    Authority.  The Company has all requisite power and authority
to enter into this Agreement and any Related Agreements (as hereinafter
defined) to which it is a party and to consummate the transactions contemplated
hereby and thereby.  The execution and delivery of this Agreement and any
Related Agreements to which it is a party and the consummation of the
transactions contemplated hereby and thereby have been duly authorized by all
necessary corporate action on the part of the Company and no further action is
required on its part to authorize the Agreement, any Related Agreements to
which it is a party and the transactions contemplated hereby and thereby.  This
Agreement and any Related Agreements to which the Company, or any Subsidiary is
a party have been duly executed and delivered by the Company or the Subsidiary,
as the case may be, and, assuming the due authorization, execution and delivery
by the other parties hereto and thereto, constitute the valid and binding
obligation of the Company or the Subsidiary, as the case may be, enforceable in
accordance with their respective terms, subject to the laws of general
application relating to bankruptcy, insolvency and the relief of debtors and to
rules of law governing specific performance, injunctive relief or other
equitable remedies.  The "Related Agreements" shall mean all such ancillary
agreements required in this Agreement to be executed and delivered in
connection with the transactions contemplated hereby, including the Employment
Agreements, the Intercompany Indemnity Agreement, the Intercompany Service
Agreements, the Registration Rights Agreement and the Transfer Deed.

         II.5    No Conflict.  Except as set forth in Schedule 2.5, the
execution and delivery of this Agreement and any Related Agreements to which it
is a party by the Company or the Company Shareholders, as the case may be do
not, and, the consummation of the transactions contemplated hereby and thereby
will not, conflict with, or result in any violation of, or default under (with
or without notice or lapse of time, or both), or give rise to a right of
termination, cancellation, modification or acceleration of any obligation or
loss of any benefit under (any such event, a "Conflict") (i) any provision of
the respective Charters the Company, or the Subsidiaries, (ii) any mortgage,
indenture, lease, contract or other agreement or instrument, permit,
concession, franchise or license to which the Company or any Subsidiary is
subject, or (iii) any judgment, order, decree, statute, law, ordinance, rule or
regulation applicable to the Company or any Subsidiary  or their respective
properties or assets, other than any such conflicts, violations, defaults,
terminations, cancellations or accelerations which would not have a material
adverse effect on the ability of the Company or any Subsidiary to consummate
the transactions contemplated hereby and thereby.

         II.6    Consents.  No consent, waiver, approval, order or
authorization of, or registration, declaration or filing with, any court,
administrative agency or commission or other U.S. or German federal, state,
county, local or other foreign governmental authority, instrumentality, agency
or commission ("Governmental Entity") or any third party, including a party to
any agreement with the








                                      -12-
<PAGE>   20

Company or any Subsidiary (so as not to trigger any Conflict), is required by
or with respect to the Company or any Subsidiary in connection with the
execution and delivery of this Agreement and any Related Agreements to which
the Company or any Company Shareholder is a party or the consummation of the
transactions contemplated hereby and thereby, except for such consents,
waivers, approvals, orders, authorizations, registrations, declarations and
filings as may be required under applicable securities laws thereby.

         II.7    Company Financial Statements.  Schedule 2.7 sets forth the
Company's consolidated audited balance sheet as of June 30, 1996 (the
"Consolidated Balance Sheet") and the related audited consolidated statement of
income for the twelve-month period ended December 31, 1995 and the six month
period ended June 30, 1996 (the "Audited Financials") as well as the Company's
consolidated unaudited balance sheet as of November 30, 1996 (the "Unaudited
Balance Sheet") and the related statements of income and cash flow for the
eleven-month period then ended (the "Unaudited Financials").  The Audited
Financials as of June 30, 1996 and for the six months then ended and the
Unaudited Balance Sheet and the Unaudited Financials are each exclusive of the
Excluded Subsidiaries and certain assets and liabilities expected to be
assigned by the Company in connection with the spin-off of the Excluded
Subsidiaries in accordance with Section 5.14, but do not contain any
adjustments which may be required to reflect tax liabilities resulting from
such spin-off.  The Audited Financials and the Unaudited Financials are correct
in all material respects and have been prepared in accordance with U.S.
generally accepted accounting principles ("GAAP") applied on a basis consistent
throughout the periods indicated and consistent with each other, provided that
the Unaudited Financials do not contain footnotes as required by GAAP.  The
Unaudited Financials present fairly the financial condition, operating results
and cash flows of the Company and the Subsidiaries as of the dates and during
the periods indicated therein, subject to normal year-end adjustments, which
will not be material in amount or significance.  At the Closing, the Company's
current assets on a consolidated basis including all subsidiaries will be equal
to or greater than its total liabilities on a consolidated basis including all
subsidiaries as determined in accordance with GAAP.

         II.8    No Undisclosed Liabilities.  Except as set forth in Schedule
2.8, none of the Company or the Subsidiaries has any liability, indebtedness,
obligation, expense, claim, deficiency, guaranty or endorsement of any type,
whether accrued, absolute, contingent, matured, unmatured or other (whether or
not required to be reflected in financial statements in accordance with GAAP),
which (i) has not been reflected in the Unaudited Balance Sheet, or (ii) has
not arisen in the ordinary course of business consistent with past practices
since November 30, 1996.

         II.9    No Changes.  Except as set forth in Schedule 2.9, since June
30, 1996, there has not been, occurred or arisen any:

                 (a)      transaction by the Company or any Subsidiary except
in the ordinary course of business as conducted on that date and consistent
with past practices;








                                      -13-
<PAGE>   21

                 (b)      amendments or changes to the Charter of the Company
or any Subsidiary;

                 (c)      capital expenditure or commitment by the Company or
any Subsidiary, either individually or in the aggregate, exceeding $30,000;

                 (d)      destruction of, damage to or loss of any material
assets of the Company or any Subsidiary (whether or not covered by insurance);

                 (e)      notification by any customer of termination of its
relationship with the Company (except for customers generating less than
$15,000 in revenues during the 12 months ended June 30, 1996);

                 (f)      labor trouble or claim of wrongful discharge or other
unlawful labor practice or action;

                 (g)      change in accounting methods or practices (including
any change in depreciation or amortization policies or rates) by the Company or
any Subsidiary;

                 (h)      revaluation by the Company or any Subsidiary of any
of its assets;

                 (i)      declaration, setting aside or payment of a dividend
or other distribution with respect to the Company Capital, or any direct or
indirect redemption, purchase or other acquisition by the Company of any of its
Company Capital;

                 (j)      increase in the salary or other compensation payable
or to become payable by the Company or any Subsidiary to any of its Managing
Directors, Advisory Board members, employees or advisors, or the declaration,
payment or commitment or obligation of any kind for the payment, by the Company
or any Subsidiary, of a bonus or other additional salary or compensation to any
such person;

                 (k)      any agreement, contract, lease or commitment
(collectively a "Company Agreement") or any extension or modification the terms
of any Company or Subsidiary Agreement which (i) involves the payment of
greater than $25,000 per annum or which extends for more than one (1) year,
(ii) involves any payment or obligation to any affiliate of the Company other
than in the ordinary course of business as conducted on that date and
consistent with past practices, or (iii) involves the sale of any material
assets;

                 (l)      sale, lease, license or other disposition of any of
the assets or properties of the Company or any Subsidiary, or any creation of
any security interest in such assets or properties, other than the sale of the
inventory of UpToDate to UTD Logistics, and except in the ordinary course of
business as conducted on that date and consistent with past practices;








                                      -14-
<PAGE>   22

                 (m)      amendment or termination of any material contract,
agreement or license to which the Company or any Subsidiary is a party or by
which it is bound;

                 (n)      loan by the Company or any Subsidiary to any person
or entity, incurring by the Company or any Subsidiary of any indebtedness,
guaranteeing by the Company or any Subsidiary of any indebtedness, issuance or
sale of any debt securities of the Company or any Subsidiary or guaranteeing of
any debt securities of others, except for advances to employees for travel and
business expenses in the ordinary course of business, consistent with past
practices;

                 (o)      waiver or release of any right or claim of the
Company or any Subsidiary, including any write-off or other compromise of any
account receivable of the Company or any Subsidiary;

                 (p)      the commencement or notice or threat of commencement
of any lawsuit or proceeding against the Company or any Subsidiary or its
affairs or any investigation of the Company or any Subsidiary of which the
Company or such Subsidiary has received notice;

                 (q)      notice of any claim of ownership by a third party of
the Company's or any Subsidiary's Intellectual Property (as defined in Section
2.11 below) or of infringement by the Company of any third party's Intellectual
Property rights;

                 (r)      issuance or sale by the Company or any Subsidiary of
any of its shares of capital stock, or securities exchangeable, convertible or
exercisable therefor, or of any other of its securities;

                 (s)      change in pricing or royalties set or charged by the
Company or any Subsidiary to its customers or licensees or in pricing or
royalties set or charged by persons who have licensed Intellectual Property (as
defined in Section 2.13 below) to the Company or any Subsidiary;

                 (t)      except for such events or conditions which would not
constitute a violation of Section 4.1 were they to occur after the date of this
Agreement, any event or condition of any character that has or may have a
Material Adverse Effect on the Company or any Subsidiary; or

                 (u)      agreement by the Company, the Subsidiaries or any
officer or employees thereof to do any of the things described in the preceding
clauses (a) through (t) (other than negotiations with Parent and its
representatives regarding the transactions contemplated by this Agreement).

         II.10   Tax Matters.









                                      -15-
<PAGE>   23

                 (a)      Definition of Taxes.  For the purposes of this
Agreement, "Tax" or, collectively, "Taxes", means (i) any and all federal,
state, local and foreign taxes, assessments and other governmental charges,
duties, impositions and liabilities, including taxes based upon or measured by
gross receipts, income, profits, sales, use and occupation, and value added, ad
valorem, transfer, franchise, withholding, payroll, recapture, employment,
social security, excise and property taxes, together with all interest,
penalties and additions imposed with respect to such amounts; (ii) any
liability for the payment of any amounts of the type described in clause (i) as
a result of being a member of an affiliated, consolidated, combined or unitary
group for any period; and (iii) any liability for the payment of any amounts of
the type described in clause (i) or (ii) as a result of any express or implied
obligation to indemnify any other person or as a result of any obligations
under any agreements or arrangements with any other person with respect to such
amounts and including any liability for taxes of a predecessor entity.

                 (b)      Tax Returns and Audits.  Except as set forth in
Schedule 2.10 of this:

                                  (i)      Each of the Company and the
Subsidiaries as of the Closing Date will have prepared and timely filed or made
a timely request for extension for all required federal, state, local and
foreign returns, estimates, information statements and reports ("Returns")
relating to any and all Taxes concerning or attributable to the Company or
Subsidiaries, as the case may be, or its operations and such Returns are true
and correct and have been completed in accordance with applicable law.

                                  (ii)     Each of the Company and the
Subsidiaries as of the Closing (A) will have paid or accrued all Taxes it is
required to pay or accrue in accordance with the GAAP and (B) will have
withheld and timely remitted with respect to its employees all income taxes and
other Taxes required to be withheld and remitted.

                                  (iii)    Neither the Company nor any of the
Subsidiaries has been delinquent in the payment of any Tax nor is there any Tax
deficiency outstanding, assessed or proposed against the Company or any of the
Subsidiaries, nor has the Company or any of the Subsidiaries executed any
waiver of any statute of limitations on or extending the period for the
assessment or collection of any Tax.

                                  (iv)     No audit or other examination of any
Return of the Company or any of the Subsidiaries, as the case may be, is
presently in progress, nor has the Company or any of the Subsidiaries been
notified of any request for such an audit or other examination.

                                  (v)      Neither the Company nor any of the
Subsidiaries has any liabilities for unpaid federal, state, local and foreign
Taxes which have not been accrued or reserved against in accordance with GAAP
on the Consolidated Balance Sheet, whether asserted or unasserted, contingent
or otherwise.








                                      -16-
<PAGE>   24

                                  (vi)     Each of the Company and the
Subsidiaries has made available to Sub or its legal counsel, copies of all
foreign, federal and state income and all state sales and use Tax Returns filed
for all years as to which any applicable statute of limitations has not
expired.

                                  (vii)    There are no Liens of any sort on
the assets of the Company or any of the Subsidiaries relating to or
attributable to Taxes other than Liens for taxes not yet due and payable.

                                  (viii)   There is no basis for the assertion
of any claim relating or attributable to Taxes which, if adversely determined,
would result in any Lien on any material assets of the Company or any of the
Subsidiaries.

                                  (ix)     As of the Closing, there will not be
any contract, agreement, plan or arrangement, including but not limited to the
provisions of this Agreement, covering any employee or former employee of the
Company or any of the Subsidiaries that, individually or collectively, could
give rise to the payment of any amount that would not be deductible by the
Company or any of the Subsidiaries as an expense under applicable law.

                                  (x)      Other than the agreements listed in
Section 2.10(f) and 6.3(k) below, neither the Company nor any of the
Subsidiaries is a party to a tax sharing, indemnification or allocation
agreement nor does the Company or any of the Subsidiaries owe any amount under
any such agreement.

                                  (xi)     The Company's tax basis in its
assets for purposes of determining its future amortization, depreciation and
other federal income tax deductions is accurately reflected on the Company's
tax books and records.

                                  (xii)    As of the Closing Date, the Company
shall have no liability or obligation under any of the agreements enumerated in
the first sentence of Section 6.3(l), whether contingent or unconditional,
accrued or non-accrued.

                 (c)      German Imputation Tax Credit.  Each of the Company
Shareholders resides or is domiciled in the Federal Republic of Germany and is
eligible for the imputation credit in respect of dividends distributed by the
Company.  None of the Company Shareholders has, within the past ten years,
acquired any interest in the Company or any Subsidiary or Excluded Subsidiary,
from any person who was not at the time of the acquisition eligible for the
imputation credit for German corporate income tax purposes or who was so
eligible but who acquired such an interest from a person not so eligible within
such ten years' period, nor has any Company Shareholder or his predecessor
within the last ten years become eligible for the imputation credit for German
corporate







                                      -17-
<PAGE>   25
income tax purposes as a result of such Company Shareholder's or one of his
predecessors move to Germany or otherwise.

                 (d)      Executive Compensation Tax.  Neither the Company nor
any of the Subsidiaries has, or will have as a result of the transactions
contemplated by this Agreement, any liabilities for Taxes as a result of the
amount of remuneration paid or to be paid to its respective executive
employees.

                 (e)      Transfer Tax.  The Company has accurately reflected
on the Audited Financial Statements or the Unaudited Financial Statements the
total liability for any and all Taxes attributable to the spin-off of the
Excluded Subsidiaries in accordance with Section 5.14.

                 (f)      Profit and Loss Sharing Agreements.    The Profit and
Loss Sharing Agreements (Beherrschungs- and Gewinnabfhhrungsvertr"ge) (i) dated
August 30, 1993 between the Company and UpToDate, (ii) dated August 30, 1993
between the Company and PMA and (iii) dated October 15, 1992 between the
Company and digital world have been validly entered into and are enforceable
against each of the parties thereto, and have been and will continue to be
effective for German corporate income tax purposes.  The Profit and
Loss-Sharing Agreements referenced in Section 6.3(k) have been validly entered
into and are enforceable against each of the parties thereto, and have been and
will continue to be effective for German corporate income tax purposes until
their termination or assignment by the Company in connection with the spin-off
of the Excluded Subsidiaries in accordance with Section 5.14.  Following
completion of the transactions contemplated by Section 5.14, neither Sub nor
the Company will have any liability or obligation pursuant to any of the
agreements referenced in Section 6.3(k).

         II.11   Restrictions on Business Activities.  There is no agreement
(noncompete or otherwise), commitment, judgment, injunction, order or decree to
which the Company or any Subsidiary is a party or otherwise binding upon the
Company or such Subsidiary which has or reasonably could be expected to have
the effect of prohibiting or impairing any business practice of the Company or
any Subsidiary, any acquisition of property (tangible or intangible) by the
Company or any Subsidiary or the conduct of business by the Company or any
Subsidiary.  Neither the Company nor any Subsidiary has entered into any
agreement under which the Company or such Subsidiary is restricted from
providing services to customers or potential customers or any class of
customers, in any geographic area, during any period of time or in any segment
of the market.

         II.12   Title of Properties; Absence of Liens and Encumbrances;
Condition of Equipment.

                 (a)      Neither the Company nor any Subsidiary owns any real
property, nor has it ever owned any real property.  Schedule 2.12(a) sets forth
a list of all real property currently leased by the Company and the
Subsidiaries, the name of the lessor, the date of the lease and each









                                      -18-
<PAGE>   26
amendment thereto and, with respect to any current lease, the aggregate annual
rental and/or other fees payable under any such lease.  All such current leases
are in full force and effect, are valid and effective in accordance with their
respective terms, and there is not, under any of such leases, any existing
default or event of default (or event which with notice or lapse of time, or
both, would constitute a default).

                 (b)      The Company and the Subsidiaries have good and valid
title to, or, in the case of leased properties and assets, valid leasehold
interests in, all of their tangible properties and assets, real, personal and
mixed, used or held for use in their business, free and clear of any Liens,
except (i) as reflected in the Company Financials or in Schedule 2.12(b), (ii)
liens for taxes not yet due and payable and such imperfections of title and
encumbrances, if any, which are not material in character, amount or extent,
and which do not materially detract from the value, or materially interfere
with the present use, of the property subject thereto or affected thereby and
(iii) liens securing obligations of less than $20,000 individually and $100,000
in the aggregate.  Schedule 2.12(b) lists all leased properties and assets with
a value in excess of $5,000 used or held for use by the Company or the
Subsidiaries.

                 (c)      Schedule 2.12(c) lists all material items of
equipment (the "Equipment") owned or leased by the Company and the Subsidiaries
and such Equipment is, taken as a whole, (i) adequate for the conduct of the
business of the Company and the Subsidiaries as currently conducted and (ii) in
good operating condition, regularly and properly maintained, subject to normal
wear and tear.  The Equipment retained by the Company and the Subsidiaries as
of the Closing or made available to the Company by the Excluded subsidiaries or
by Holding B (as hereinafter defined) at or below prevailing market rates will
be adequate for the conduct of the business of the Company and the Subsidiaries
as currently conducted.

                 (d)      The Company has sole and exclusive ownership, free
and clear of any Liens, of all customer files and other customer information
relating to customers of the Company's and the Subsidiaries' current and former
customers (the "Customer Information").  Neither the Excluded Subsidiaries nor
any third party possesses any claims or rights with respect to use of the
Customer Information.

         II.13   Intellectual Property.

                 (a)      For the purposes of this agreement, the following
terms have the following definitions:

         "Intellectual Property" shall mean any or all of the following and all
rights associated therewith:  (i) all domestic and foreign patents and
applications therefor and all reissues, divisions, renewals, extensions,
continuations and continuations-in-part thereof; (ii) all inventions (whether
patentable or not), invention disclosures, improvements, trade secrets,
proprietary information, know










                                      -19-
<PAGE>   27
how, technology, technical data and customer lists, and all documentation
relating to any of the foregoing; (iii) all copyrights, copyrights
registrations and applications therefor, and all other rights corresponding
thereto throughout the world; (iv) all mask works, mask work registrations and
applications therefor; (v) all industrial designs and any registrations and
applications therefor; (vi) all trade names, logos, common law trademarks and
service marks; trademark and service mark registrations and applications
therefor and all goodwill associated therewith; and (vii) all computer software
including all source code, object code, firmware, development tools, files,
records and data, all media on which any of the foregoing is recorded, all
documentation related to any of the foregoing.

         "Intellectual Property of Company" shall mean any Intellectual
Property that: (i) is owned exclusively by or exclusively licensed to the
Company or the Subsidiaries, or (ii) which is necessary to the operation of the
Company or the Subsidiaries, including the design, manufacture and use of the
products of the Company or the Subsidiaries as they currently are operated or
is reasonably anticipated to be operated in the future, but shall specifically
not include any rights in or to materials created for clients as
"work-made-for-hire" or which are subject to an exclusive assignment or license
in favor of clients of the Company or the Subsidiaries.

                 (b)      Schedule 2.13 (b) lists all United States, German,
European and/or foreign:  (i) patent and patent applications; (ii) registered
trademarks and trademark applications; (iii) registered copyrights and
applications for copyright registration; (iv) mask work registrations and
applications to register mask works; and (v) any other Intellectual Property of
Company that is the subject of an application, certificate or registration
issued by any state, government or other public legal authority.

                 (c)      The registrations of the Intellectual Property listed
on Schedule 2.13(b) are valid and subsisting, all necessary registration and
renewal fees in connection with such registrations have been made and all
necessary documents and certificates in connection with such registrations have
been filed with the relevant patent, copyright and trademark authorities in the
United States, Germany, the European Trademark Authority and/or other foreign
authorities for the purposes of maintaining such Intellectual Property
registrations.

                 (d)      The contracts, licenses and agreements listed on
Schedule 2.13(d) include all contracts, licenses and agreement, to which the
Company or any Subsidiary is a party with respect to any Intellectual Property
with a value or cost in excess of $10,000, other than "shrink wrap" and similar
commercial end-user licenses.

                 (e)      The contracts, licenses and agreements listed on
Schedule 2.13(d) are in full force and effect. The consummation of the
transactions contemplated by this Agreement will neither violate nor result in
the breach, modification, cancellation, termination, or suspension of the
contracts, licenses and agreements listed on Schedule 2.13(d).  The Company and
the Subsidiaries are in compliance with, and has not breached any material term
of, the contracts, licenses and agreements











                                      -20-
<PAGE>   28
listed on Schedule 2.13(d), and, to the knowledge of the Company and the
Company Shareholders, all other parties to the contracts, licenses and
agreements listed on Schedule 2.13(d) are, in compliance with, and have not
breached any material term of, the contracts, licenses and agreements.
Following the Closing Date, the Company and the Subsidiaries will continue to
be able to exercise all of their respective rights under the contracts,
licenses and agreements listed in Schedule 2.13(d) without the payment of any
additional amounts or consideration other than ongoing fees, royalties or
payments which the Company or the Subsidiaries would otherwise be required to
pay.
                 (f)      Except as set forth in Schedule 2.13(f): neither the
Company nor any Subsidiary has granted to any Person, nor authorized any Person
to retain, any rights in the Intellectual Property of Company.

                 (g)      Except as set forth on Schedule 2.13(g), the Company
and the Subsidiaries own and have good and exclusive title to each item of
Intellectual Property listed on Schedule 2.13(b), free and clear of any lien or
encumbrance.

                 (h)      The operation of the business of the Company and the
Subsidiaries as it currently is conducted or is reasonably contemplated to be
conducted,  including its design, development, manufacture and sale of its
products (including with respect to products currently under development) and
provision of services, does not infringe the Intellectual Property of any other
person.

                 (i)      Neither the Company nor the Subsidiaries has received
notice from any person that the operation of the business of the Company or the
Subsidiaries, including its design, development, manufacture and sale of its
products (including with respect to products currently under development) and
provision of services, infringes the Intellectual Property of any person.

                 (j)      The Company and the Subsidiaries own or have the
right to all Intellectual Property necessary to the conduct of their business
as they currently are conducted or is reasonably contemplated to be conducted,
including, without limitation, the design, development, manufacture and sale of
all products currently manufactured or sold by the Company or the Subsidiaries
or under development by the Company or the Subsidiaries.

                 (k)      Schedule 2.13(k) lists all contracts, licenses and
agreements between the Company or any Subsidiary and any other person wherein
or whereby the Company or any Subsidiary has agreed to, or assumed, any
obligation or duty to indemnify, hold harmless or otherwise assume or incur any
obligation or liability with respect to the infringement by the Company or any
Subsidiary or such other Person of the Intellectual Property rights of any
other person.

                 (l)      Except as listed on Schedule 2.13(l), there are no
contracts, licenses and agreements between the Company or the Subsidiaries and
any other person with respect to Company Intellectual Property which there is
any dispute known to the Company regarding the scope of such











                                      -21-
<PAGE>   29
agreement, or performance under such agreement including with respect to any
payments  to be made or received by the Company or the Subsidiaries thereunder.

                 (m)      Except as listed on Schedule 2.13(m), to the
knowledge of the Company and the Company Shareholders, no person is infringing
or misappropriating any of the Company's Intellectual Property.

                 (n)      Except as listed on Schedule 2.13(n), to the
knowledge of the Company and the Company Shareholders, there are no claims
asserted against the Company or any Subsidiary or against any customer of the
Company or any Subsidiary, related to any product or service of the Company or
any Subsidiary.

                 (o)      No Company Intellectual Property right or product of
the Company or any Subsidiary is subject to any outstanding decree, order,
judgment, or stipulation restricting in any manner the use or licensing thereof
by the Company or any Subsidiary.

                 (p)      The Company has, and enforces, a policy requiring
each employee and contractor of the Company and the Subsidiaries to execute
proprietary information and confidentiality agreements substantially in the
Company's standard forms and all current and former employees and contractors
of the Company and the Subsidiaries have executed such an agreement.

         II.14   Agreements, Contracts and Commitments.

                 (a)      Except as set forth on Schedule 2.14(a), neither the
Company nor any Subsidiary has, or is bound by:

                         (i)      any collective bargaining agreement,

                        (ii)      any agreements or arrangements that contain
any severance pay or post-employment liabilities or obligations,

                       (iii)      any bonus, deferred compensation, pension,
profit sharing or retirement plans, or any other employee benefit plans or
arrangements (other than standard employment obligations imposed by the laws of
Germany),

                        (iv)      any employment or consulting agreement,
contract or commitment with an employee or individual consultant or salesperson
or consulting or sales agreement, contract or commitment with a firm or other
organization,

                         (v)      any agreement or plan, including, without
limitation, any stock option plan, stock appreciation rights plan or stock
purchase plan, any of the benefits of which will be










                                      -22-
<PAGE>   30
increased, or the vesting of benefits of which will be accelerated, by the
occurrence of any of the transactions contemplated by this Agreement or the
value of any of the benefits of which will be calculated on the basis of any of
the transactions contemplated by this Agreement,

                        (vi)      any fidelity or surety bond or completion
bond,

                       (vii)      any lease of personal property having a value
individually in excess of $10,000,

                      (viii)      any agreement of indemnification or guaranty,
other than as set forth in agreements listed on Schedule 2.14(b),

                        (ix)      any agreement, contract or commitment
containing any covenant limiting the freedom of the Company to engage in any
line of business or to compete with any person,

                         (x)      any agreement, contract or commitment
relating to capital expenditures and involving future payments in excess of
$10,000,

                        (xi)      any agreement, contract or commitment
relating to the disposition or acquisition of assets or any interest in any
business enterprise outside the ordinary course of the Company's business,

                       (xii)      any mortgages, indentures, loans or credit
agreements, security agreements or other agreements or instruments relating to
the borrowing of money or extension of credit, including guaranties referred to
in clause (viii) hereof,

                      (xiii)      any purchase order or contract for the
purchase of materials involving $100,000 or more (except for purchase orders or
contracts entered into by UpToDate in the ordinary course of business),

                       (xiv)      any construction contracts,

                        (xv)      any distribution, joint marketing or
development agreement, or

                       (xvi)      any other agreement, contract or commitment
that involves $75,000 or more or is not cancelable without penalty within
thirty (30) days.

                 (b)      Neither the Company nor any Subsidiary has breached,
violated or defaulted under, or received notice that it has breached, violated
or defaulted under, any of the terms or conditions of any agreement, contract
or commitment to which it is a party or by which it is bound (any such
agreement, contract or commitment, a "Contract"), nor is any Company
Shareholder aware








                                      -23-
<PAGE>   31
of any event that would constitute such a breach, violation or default with the
lapse of time, giving of notice or both.  Each Contract is in full force and
effect and, except as otherwise disclosed in Schedule 2.14(b), is not subject
to any default thereunder of which any Company Shareholder is aware by any
party obligated to the Company or any Subsidiary pursuant thereto.  Each of the
Company and the Subsidiaries has obtained, or will obtain prior to the Closing
Date, all necessary consents, waivers and approvals of parties to any Contract
as are required thereunder in connection with the Acquisition or to remain in
effect without modification after the Closing.

         II.15   Interested Party Transactions.  Except as listed in Schedule
2.15, no Managing Director, Procurist, Advisory Board member or shareholder of
the Company or any Subsidiary (nor any ancestor, sibling, descendant or spouse
of any of such persons, or any trust, partnership or corporation in which any
of such persons has or has had an interest), has or has had, directly or
indirectly, (i) an interest in any entity which furnished or sold, or furnishes
or sells, services or products that the Company or any Subsidiary furnishes or
sells, or proposes to furnish or sell, or (ii) any interest in any entity that
purchases from or sells or furnishes to, the Company or any Subsidiary, any
goods or services or (iii) a beneficial interest in any Contract; provided,
that ownership of no more than one percent (1%) of the outstanding voting stock
of a publicly traded corporation shall not be deemed an "interest in any
entity" for purposes of this Section 2.15.

         II.16   Governmental Authorization.  Schedule 2.16 accurately lists
each consent, license, permit, grant or other authorization issued to the
Company or any Subsidiary by a governmental entity (i) pursuant to which the
Company or any Subsidiary currently operates or holds any interest in any of
its properties or (ii) which is required for the operation of its business or
the holding of any such interest (herein collectively called "Company
Authorizations").  The Company Authorizations are in full force and effect and
constitute all Company Authorizations required to permit the Company and the
Subsidiaries to operate or conduct its business or hold any interest in its
properties or assets.

         II.17   Litigation.  There is no action, suit or proceeding of any
nature pending or to the Company Shareholders' knowledge threatened against the
Company or any Subsidiary, its properties or any of its officers or directors,
nor, to the knowledge of the Company Shareholders, is there any reasonable
basis therefor.  There is no investigation pending or, to the Company's
Shareholders' knowledge, threatened against the Company, its properties or any
of its officers or directors (nor, to the best knowledge of the Company
Shareholders, is there any reasonable basis therefor) by or before any
governmental entity.  No governmental entity has at any time challenged or
questioned the legal right of the Company or any Subsidiary to manufacture,
offer or sell any of its products or services in the present manner or style
thereof.

         II.18   Accounts Receivable; Inventory.








                                      -24-
<PAGE>   32

                 (a)      The Company has allowed Parent to review a list of
all accounts receivable of the Company and the Subsidiaries reflected on the
Consolidated Balance Sheet ("Accounts Receivable") along with a range of days
elapsed since invoice.

                 (b)      All Accounts Receivable of the Company and its
Subsidiaries arose in the ordinary course of business, are carried at values
determined in accordance with GAAP consistently applied.  No person has any
Lien on any of such Accounts Receivable and no request or agreement for
deduction or discount has been made with respect to any of such Accounts
Receivable.

                 (c)      All of the inventories of the Company and the
Subsidiaries reflected on the Audited Financials and Unaudited Financials and
the Company's books and records on the date hereof were purchased, acquired or
produced in the ordinary and regular course of business and in a manner
consistent with the Company's  or its Subsidiaries' regular inventory practices
and are set forth on the Company's or its Subsidiaries' books and records in
accordance with the practices and principles of the Company consistent with the
method of treating said items in prior periods.  None of the inventory of the
Company or the Subsidiaries reflected on the Audited Financials and Unaudited
Financials or on the Company's or the Subsidiaries' books and records as of the
date hereof (in either case net of the reserve therefor) is obsolete, defective
or in excess of the needs of the business of the Company reasonably anticipated
for the normal operation of the business consistent with past practices and
outstanding customer contracts.  The presentation of inventory on the Audited
Financials and Unaudited Financials conforms to U.S. GAAP and such inventory is
stated at the lower of cost (determined using the first-in, first-out method)
or net realizable value.

         II.19   Environmental Matters.

                 (a)      Hazardous Material.  The Company and the Subsidiaries
have not: (i) operated any underground storage tanks at any property that the
Company or any Subsidiary has at any time owned, operated, occupied or leased;
or (ii) illegally released any material amount of any substance that has been
designated by any Governmental Entity or by applicable federal, state or local
law to be radioactive, toxic, hazardous or otherwise a danger to health or the
environment, including, without limitation, PCBs, asbestos, petroleum, and
urea-formaldehyde (a "Hazardous Material"), but excluding office and janitorial
supplies properly and safely maintained.  No Hazardous Materials are present as
a result of the deliberate actions of the Company or any Subsidiary or, to the
Company Shareholders' knowledge, as a result of any actions of any third party
or otherwise, in, on or under any property, including the land and the
improvements, ground water and surface water thereof, that the Company or any
Subsidiary has at any time owned, operated, occupied or leased.

                 (b)      Hazardous Materials Activities.  Neither the Company
nor any Subsidiary has transported, stored, used, manufactured, disposed of,
released or exposed its employees or others to Hazardous Materials in violation
of any law in effect on or before the Closing Date, nor has either the Company
or any Subsidiary disposed of, transported, sold, or manufactured any product
containing a









                                      -25-
<PAGE>   33
Hazardous Material (any or all of the foregoing being collectively referred to
as "Hazardous Materials Activities") in violation of any rule, regulation,
treaty or statute promulgated by any Governmental Entity in effect prior to or
as of the date hereof to prohibit, regulate or control Hazardous Materials or
any Hazardous Material Activity.

                 (c)      Permits.  The Company and the Subsidiaries currently
hold all environmental approvals, permits, licenses, clearances and consents
(the "Environmental Permits") necessary for the conduct of the Company's or the
Subsidiaries' Hazardous Material Activities and other businesses of the Company
and the Subsidiaries as such activities and businesses are currently being
conducted.

                 (d)      Environmental Liabilities.  No action, proceeding,
revocation proceeding, amendment procedure, writ, injunction or claim is
pending, or to the Company Shareholders' knowledge, threatened concerning any
Environmental Permit, Hazardous Material or any Hazardous Materials Activity of
the Company or the Subsidiaries.  The Company Shareholders are not aware of any
fact or circumstance which could involve the Company or the Subsidiaries in any
environmental litigation or impose upon the Company any environmental
liability.

         II.20   Brokers' and Finders' Fees; Third Party Expenses.  Neither the
Company nor any Subsidiary has incurred, nor will it incur, directly or
indirectly, any liability for brokerage or finders' fees or agents' commissions
or any similar charges in connection with this Agreement or any transaction
contemplated hereby.

         II.21   Employee Benefit Plans and Compensation.

                 (a)      For purposes of this Section 2.21, the following
terms shall have the meanings set forth below:

                         (i)      "Employee Plan" shall refer to any plan,
program, policy, practice (including "Betriebliche gbung"), contract, agreement
or other arrangement providing for bonuses, severance, termination pay,
performance awards, stock or stock-related awards, fringe benefits or other
employee benefits of any kind, whether formal or informal, funded or unfunded
and whether or not legally binding, including without limitation, any plan
which is or has been maintained, contributed to, or required to be contributed
to, by the Company or any of the Subsidiaries for the benefit of any "Employee"
(as defined below), and pursuant to which the Company or any of the
Subsidiaries has or may have any material liability, contingent or otherwise;
and

                        (ii)      "Employee" shall mean any current, former, or
retired employee, officer, or director of the Company or any of the
Subsidiaries.

                       (iii)      "Employee Agreement" shall refer to each
employment, severance, consulting or similar agreement or contract between the
Company and any Employee;







                                      -26-
<PAGE>   34

                 (b)      Schedule 2.21(b) contains an accurate and complete
list of each Company Employee Plan and each Employee Agreement.  The Company
does not have any plan or commitment, whether legally binding or not, to
establish any new Company Employee Plan or Employee Agreement, to modify any
Company Employee Plan or Employee Agreement (except to the extent required by
law or to conform any such Company Employee Plan or Employee Agreement to the
requirements of any applicable law, in each case as previously disclosed to
Parent in writing, or as required by this Agreement), or to enter into any
Company Employee Plan or Employee Agreement, nor does it have any intention or
commitment to do any of the foregoing.

                 (c)      The Company will make available to Parent, at least
thirty (30) days prior to the Closing,  (i) correct and complete copies of all
documents embodying each Company Employee Plan and each Employee Agreement
including all amendments thereto and copies of all forms of agreement and
enrollment used therewith; (ii) the most recent annual actuarial valuations, if
any, prepared for each Company Employee Plan; (iii) if the Company Employee
Plan is funded, the most recent annual and periodic accounting of Company
Employee Plan assets; and (iv) all communications material to any Employee or
Employees relating to any Company Employee Plan and any proposed Company
Employee Plans, in each case, relating to any amendments, terminations,
establishments, increases or decreases in benefits, acceleration of payments or
vesting schedules or other events which would result in any material liability
to the Company.

                 (d)      (i) The Company and its Affiliates have performed all
obligations required to be performed by them under each Company Employee Plan
and each Company Employee Plan has been established and maintained in
accordance with its terms and in compliance with all applicable laws, statutes,
orders, rules and regulations, except to the extent the failure to so perform
or maintain would not have a Material Adverse Effect; (ii) there are no
actions, suits or claims pending, or, to the knowledge of the Company,
threatened (other than routine claims for benefits) against any Company
Employee Plan or against the assets of any Company Employee Plan; and (iii)
each Company Employee Plan can be amended, terminated or otherwise discontinued
after the Closing Date in accordance with its terms (except for the
Betriebsvereinbarung der PRISMA-Unternehmensgruppe) which may be incorporated
in certain employment agreements), without liability to the Company, Parent or
any of its Affiliates (other than ordinary administration expenses typically
incurred in a termination event).

                 (e)      No Company Employee Plan provides, or has any
liability to provide, life insurance, medical or other employee benefits to any
Employee upon his or her retirement or termination of employment for any
reason, except as may be required by statute, and the Company has not
represented, promised or contracted (whether in oral or written form) to any
Employee (either individually or to Employees as a group) that such Employee(s)
would be provided with life insurance, medical or other employee welfare
benefits upon their retirement or termination of employment, except to the
extent required by statute.





                                      -27-
<PAGE>   35
                 (f)      The execution of this Agreement and the consummation
of the transactions contemplated hereby will not (either alone or upon the
occurrence of any additional or subsequent events) constitute an event under
any Company Employee Plan, Employee Agreement, trust or loan that will or may
result in any payment (whether of severance pay or otherwise), acceleration,
forgiveness of indebtedness, vesting, distribution, increase in benefits or
obligation to fund benefits with respect to any Employee.

                 (g)      The Company (i) is in compliance in all material
respects with all applicable laws, rules and regulations respecting employment,
employment practices, terms and conditions of employment and wages and hours,
in each case, with respect to Employees; (ii) has withheld all amounts required
by law or by agreement to be withheld from the wages, salaries and other
payments to Employees; (iii) is not liable for any arrears of wages or any
taxes or any penalty for failure to comply with any of the foregoing; and (iv)
is not liable for any payment to any trust or other fund or to any governmental
or administrative authority, with respect to unemployment compensation
benefits, social security or other benefits for Employees (other than routine
payments to be made in the normal course of business and consistent with past
practice).

                 (h)      No work stoppage or labor strike against the Company
is pending or, to the best knowledge of the Company and the Company
Shareholders, threatened.  The Company is not involved in or threatened with
any labor dispute, grievance, or litigation relating to labor, safety or
discrimination matters involving any Employee, including, without limitation,
charges of unfair labor practices or discrimination complaints, which, if
adversely determined, would, individually or in the aggregate, result in
liability to the Company.  The Company has not engaged in any unfair labor
practices which could, individually or in the aggregate, directly or indirectly
result in a liability to the Company.  The Company is not presently, nor has it
been in the past, a party to, or bound by, any collective bargaining agreement
or union contract with respect to Employees and no collective bargaining
agreement is being negotiated by the Company.

         II.22   Insurance.  Schedule 2.22 lists all insurance policies and
fidelity bonds covering the assets, business, equipment, properties,
operations, employees, officers and directors of the Company and the
Subsidiaries.  There is no claim by the Company or any Subsidiary pending under
any of such policies or bonds as to which coverage has been questioned, denied
or disputed by the underwriters of such policies or bonds.  All premiums due
and payable under all such policies and bonds have been paid and the Company
and the Subsidiaries are otherwise in material compliance with the terms of
such policies and bonds (or other policies and bonds providing substantially
similar insurance coverage).  The Company Shareholders have no knowledge of any
threatened termination of, or material premium increase with respect to, any of
such policies.

         II.23   Compliance with Laws.  The Company and the Subsidiaries have
complied with, are not in violation of, and have not received any notices of
violation with respect to, any foreign, federal, state or local statute, law or
regulation.








                                      -28-
<PAGE>   36

         II.24   Third Party Consents.  Except as set forth on Schedule 2.24,
no consent or approval is needed from any third party in order to effect the
Acquisition or any of the transactions contemplated by this Agreement.

         II.25   Warranties; Indemnities.  Schedule 2.25 sets forth a summary
of all warranties and indemnities relating to products sold or services
rendered by the Company or the Subsidiaries, and no warranty or indemnity has
been given by the Company or any Subsidiary which differs therefrom in any
respect.  Schedule 2.25 also indicates all warranty and indemnity claims in
excess of $10,000 made against the Company or any Subsidiary.

         II.26   Representations Complete.  None of the guarantees made by the
Company Shareholders nor any statement made in any Schedule or certificate
furnished by the Company or the Company Shareholders pursuant to this
Agreement, contains or will contain at the Closing, any untrue statement of a
material fact, or omits or will omit at the Closing to state any material fact
necessary in order to make the statements contained herein or therein, in the
light of the circumstances under which made, not misleading.


                                  ARTICLE IIA

                               FURTHER GUARANTEES
                          OF THE COMPANY SHAREHOLDERS

         Each Company Shareholder further guarantees severally independently,
unconditionally and irrespective of fault (Section 305 of the German Civil
Code) to Parent and Sub the following as of the date hereof (unless the
particular guarantee refers to another date):

         (a)     If Company Shareholder is not an individual, Company
Shareholder is duly organized and validly existing under the laws of its
jurisdiction of formation, with full power and authority to execute and deliver
this Agreement and to perform its obligations hereunder, and the execution,
delivery and performance by Company Shareholder of this Agreement and any
Related Agreements to which it is a party have been duly authorized by all
necessary action of Company Shareholder.  This Agreement and any Related
Agreements to which it is a party have been duly and validly executed and
delivered by, or on behalf of, Company Shareholder and, assuming the due
authorization and execution by Sub, constitutes a valid and binding obligation
of Company Shareholder, enforceable against Company Shareholder in accordance
with its terms.

         (b)     Neither the execution and delivery of this Agreement nor the
performance by Company Shareholder of its obligations hereunder will  violate
any provision of the charter documents of Company Shareholder, if applicable,
violate, be in conflict with, or constitute a default





                                      -29-
<PAGE>   37
under any material agreement or commitment to which Company Shareholder is a
party, or violate any statute or law or any judgment, decree, order, regulation
or rule of any court or other Governmental Entity applicable to Company
Shareholder that would preclude such Company Shareholder from entering into
this Agreement or consummating the transactions contemplated hereby.

         (c)     No consent, waiver, approval, order or authorization of, or
declaration, filing or registration with, any Governmental Entity or any third
party is required to be made or obtained by Company Shareholder in connection
with the execution and delivery by Company Shareholder of this Agreement or the
Shareholder Agreement or the performance by Company Shareholder of its
obligations hereunder or thereunder or the consummation by Company Shareholder
of the transactions contemplated herein, except such as would not preclude the
Company Shareholder from entering into this Agreement or consummating the
transactions contemplated hereby.

         (d)     Company Shareholder is the sole record and beneficial owner of
Company Capital of the amount set forth next to its name on Schedule 1.1, and
such Company Capital is to be sold pursuant to this Agreement.  Such Company
Capital is not subject to any claim, lien, pledge, charge, security interest or
other encumbrance or to any rights of first refusal of any kind, and Company
Shareholder has not granted any rights to purchase such shares to any other
person or entity.  Company Shareholder has the sole right to transfer such
shares to Sub.  Such shares constitute all of the Company Capital owned,
beneficially or of record, by Company Shareholder, and Company Shareholder has
no other Company Rights.  Upon the Closing, Sub will receive good title to such
Company Capital, subject to no claim, lien, pledge, charge, security interest
or other encumbrance retained, granted or permitted by Company Shareholder or
the Company.  Company Shareholder has not engaged in any sale or other transfer
of any shares of stated capital of the Company in contemplation of the
Acquisition.

         (e)     Company Shareholder has received and read information
concerning the Company and Parent, including without limitation the SEC
Documents and Parent Financial Statements, and has had an opportunity to ask
questions and receive answers from representatives of Parent and the Company
concerning the terms of the Acquisition, the Company and Parent.

         (f)     Company Shareholder has had an opportunity to review with its
own tax advisors the tax consequences to Company Shareholder of the Acquisition
and the transactions contemplated by this Agreement.  Company Shareholder
understands that it must rely solely on its advisors and not on any statements
or representations by Sub, the Company or any of their agents.  Company
Shareholder understands that it (and not Sub or the Company) shall be
responsible for its own tax liability that may arise as a result of the
Acquisition or the transactions contemplated by this Agreement.

         (g)     Company Shareholder will have sufficient assets, after sale of
the shares of Company Capital owned by it as contemplated hereby, to satisfy
all of such Company Shareholder's obligations





                                      -30-
<PAGE>   38
to its creditors, as the same become due and payable.  The shares of Company
Capital held by the Company Shareholder do not constitute all or substantially
all assets held by the Company Shareholder according to Section 419 of the
German Civil Code.  If Company Shareholder is an individual, he is not married,
or if he is married, he has caused, or will prior to the Closing cause, his
spouse to consent in writing to this Agreement and the transactions
contemplated thereby, and a copy of such written consent has or will be
supplied to Sub.

         (h)     Absence of Claims by Company Shareholders.  Except as set
forth in Schedule 2.1 or 2.27, none of the Company Shareholders has any claim
against the Company or any of the Subsidiaries whether present or future,
contingent or unconditional, fixed or variable under any contract or on any
other legal basis whatsoever.

         (i)     No Sale to U.S. Persons.  Company Shareholder will not sell,
transfer or otherwise dispose of shares of Parent Common Stock received
pursuant to the Acquisition to a U.S. Person as that term is defined in Rule
901 of Regulation S of the U.S. Securities Act (a "U.S.  Person") for a period
of forty (40) days after the issuance of such shares (or such longer holding
periods as may be required by any amendment to Regulation S or any other
applicable law or regulation), or otherwise sell, transfer or otherwise dispose
of such shares to a U.S. Person unless Company Shareholder has complied with
Section 7.3 hereof.

         (j)     Not a U.S. Person.  Neither Company Shareholder nor any person
for the account of whom Company Shareholder is acting is a "U.S. Person" as
that term is defined in Rule 901 of Regulation S of the U.S. Securities Act,
including but not limited to:  (i) a natural person resident in the United
States (which term includes the United States of America, its territories and
possessions, any State of the United States, and the District of Columbia; (ii)
a partnership or corporation organized or incorporated under the laws of the
United States; (iii) the estate of which any executor or administrator is a
U.S. Person; or (iv) any trust of which any trustee is a U.S. Person.


                                  ARTICLE III

                     REPRESENTATIONS AND WARRANTIES OF SUB

         Sub guarantees independently, unconditionally and irrespective of
fault (Section 305 of German Civil Code) to the Company Shareholders that as of
the date hereof:

         III.1   Organization, Standing and Power.  Parent is a corporation
duly organized and validly existing under the laws of the State of Delaware.
Sub is a limited liability company duly organized and validly existing under
the laws of Germany.  Each of Parent and Sub has the corporate power to own its
properties and to carry on its business as now being conducted and is duly
qualified to do business and is in good standing in each jurisdiction in which
the failure to be so qualified would have





                                      -31-
<PAGE>   39
a material adverse effect on the ability of Parent and Sub to consummate the
transactions contemplated hereby.

         III.2   Authority.  Parent and Sub have all requisite corporate power
and authority to enter into this Agreement and to consummate the transactions
contemplated hereby.  The execution and delivery of this Agreement and the
consummation of the transactions contemplated hereby have been duly authorized
by all necessary corporate action on the part of Parent and Sub.  This
Agreement has been duly executed and delivered by Parent and Sub and
constitutes the valid and binding obligations of Parent and Sub, enforceable in
accordance with its terms, except as such enforceability may be limited by
principles of public policy and subject to the laws of general application
relating to bankruptcy, insolvency and the relief of debtors and rules of law
governing specific performance, injunctive relief or other equitable remedies.

         III.3   Capital Structure.

                 (a)      The authorized stock of Parent consists of 30,000,000
shares of Common Stock, $.001 par value, of which 13,160,614 shares were issued
and outstanding as of November 19, 1996, and 5,000,000 shares of undesignated
Preferred Stock, $.001 par value.  No shares of Preferred Stock are issued or
outstanding.  All such shares have been duly authorized, and all such issued
and outstanding shares have been validly issued, are fully paid and
nonassessable and are free of any liens or encumbrances other than any liens or
encumbrances created by or imposed upon the holders thereof.  Parent has also
reserved (i) 2,600,000 shares of Common Stock for issuance to employees and
consultants pursuant to the Parent's 1995 Stock Plan, (ii) 100,000 shares of
Common Stock for issuance to directors under its 1995 Directors Option Plan,
(iii) 300,000 shares of Common Stock for issuance under the Parent's 1995
Employee Stock Purchase Plan and (iv) 750,000 shares of Common Stock for
issuance under Parent's 1995 Series B Stock Plan.  There are no other options,
warrants, calls, rights, commitments or agreements of any character to which
Parent is a party or by which it is bound obligating Parent to issue, deliver,
sell, repurchase or redeem, or cause to be issued, delivered, sold, repurchased
or redeemed, any shares of the capital stock of Parent or obligating Parent to
grant, extend or enter into any such option, warrant, call, right, commitment
or agreement.

                 (b)      The shares of Parent Common Stock to be issued
pursuant to the Acquisition will be duly authorized, validly issued, fully paid
and non-assessable.

         III.4   SEC Documents; Parent Financial Statements.  Parent has
furnished the Shareholder Representative with a true and complete copy of all
of its filings with the Securities and Exchange Commission (the "SEC") of (i)
its final prospectus dated June 21, 1996 in connection with its secondary
public offering, (ii) its report on Form 10-K for the fiscal year ended
November 30, 1995, (iii) its Annual Report to its shareholders covering the
fiscal year ended November 30, 1995, (iv) its Proxy Statement to its
shareholders dated April 22, 1996 and (v) its reports on Form 10-Q for the
periods ended February 29, May 31, and August 31, 1996 (the "SEC Documents").
As of their





                                      -32-
<PAGE>   40
respective filing dates, the SEC Documents complied in all material respects
with the requirements of the Securities Act of 1933, as amended, and the
Securities Exchange Act of 1934, as amended, as applicable and none of the SEC
Documents contained any untrue statement of a material fact or omitted to state
a material fact required to be stated therein or necessary to make the
statements made therein, in light of the circumstances in which they were made,
not misleading, except to the extent corrected by a subsequently filed document
with the SEC.  The financial statements of Parent, including the notes thereto,
included in the SEC Documents (the "Parent Financial Statements") comply as to
form in all material respects with applicable accounting requirements and with
the published rules and regulations of the SEC with respect thereto, have been
prepared in accordance with generally accepted accounting principles
consistently applied (except as may be indicated in the notes thereto) and
present fairly the consolidated financial position of Parent at the dates
thereof and of its operations and cash flows for the periods then ended
(subject, in the case of unaudited statements, to normal audit adjustments).

         III.5   Brokers' and Finders' Fees.  Neither the Parent nor Sub has
incurred, nor will it incur, directly or indirectly, any liability for
brokerage or finders' fees or agents' commissions or any similar charges in
connection with this Agreement or any transaction contemplated hereby.


                                   ARTICLE IV

                      CONDUCT PRIOR TO THE EFFECTIVE TIME

         IV.1    Conduct of Business of the Company and the Subsidiaries.
Except as provided in Schedule 4.1, during the period from the date of this
Agreement and continuing until the earlier of the termination of this Agreement
or the Closing (the "Effective Date"), and except to the extent that Sub shall
otherwise consent in writing, the Company agrees that it will carry on its and
the Subsidiaries' businesses in the usual, regular and ordinary course in
substantially the same manner as heretofore conducted, will pay its debts and
Taxes when due, will pay or perform other obligations when due, and, to the
extent consistent with such business, use all reasonable efforts consistent
with past practice and policies to preserve intact the Company's and the
Subsidiaries' present business organization, keep available the services of its
and the Subsidiaries' present officers and key employees and preserve their
relationships with customers, suppliers, distributors, licensors, licensees,
and others having business dealings with it, all with the goal of preserving
unimpaired the Company's and the Subsidiaries' goodwill and ongoing businesses
at the Closing.  The Company Shareholders independently agree to refrain from
taking any action that may cause the Company or any Subsidiary to violate the
foregoing, and to take all commercially reasonable actions necessary to ensure
that the foregoing obligation is satisfied.  The Shareholder Representative
shall promptly notify Sub of any event or occurrence or emergency not in the
ordinary course of business of the Company or any Subsidiary, and any material
event involving the Company or any Subsidiary.  The Company further agrees
that, and the Company Shareholders independently agree to refrain from taking
any contrary





                                      -33-
<PAGE>   41
action and to take all commercially reasonable actions necessary to ensure
that, except as expressly contemplated by this Agreement, or as necessary in
connection with the spin-off of the Excluded Subsidiaries (in accordance with
Section 5.14), neither, the Company nor any Subsidiary will, without the prior
written consent of Sub:

                 (a)      Enter into any commitment or transaction not in the
ordinary course of business or any commitment or transaction of the type
described in Section 2.9 hereof;

                 (b)      Transfer to any person or entity any rights with
respect to the Intellectual Property of the Company;

                 (c)      Enter into or amend any agreements pursuant to which
any other party is granted marketing, distribution or similar rights of any
type or scope with respect to any products of the Company;

                 (d)      Amend or otherwise modify (or agree to do so), except
in the ordinary course of business, or violate the terms of, any of the
agreements set forth or described in the Schedules;

                 (e)      Commence any litigation;

                 (f)      Subject to the provisions of this Section 4.1,
declare, set aside or pay any dividends on or make any other distributions
(whether in cash, stock or property) in respect of any of its stated capital,
or split, combine or reclassify any of its stated capital or issue or authorize
the issuance of any other securities in respect of, in lieu of or in
substitution for shares of capital stock of the Company, or repurchase, redeem
or otherwise acquire, directly or indirectly, any shares of its capital stock
(or options, warrants or other rights exercisable therefor); provided that the
Company and the Subsidiaries may declare, set aside or pay dividends or make
any other distributions (whether in cash, stock or property) in respect of any
of its capital stock (and sell its ownership interest in Systrade) as long as
at the Closing Date, the Company's current assets are equal to or greater than
its total liabilities as determined in accordance with GAAP on a consolidated
basis;

                 (g)      Issue, grant, deliver or sell or authorize or propose
the issuance, grant, delivery or sale of, or purchase or propose the purchase
of, any shares of its capital stock or securities convertible into, or
subscriptions, rights, warrants or options to acquire, or other agreements or
commitments of any character obligating it to issue any such shares or other
convertible securities;

                 (h)      Cause or permit any amendments to its or the
Subsidiaries' Charters except for any amendments necessary to comply with
Section 6.3(k) of this Agreement and to change the name of the Company;





                                      -34-
<PAGE>   42

                 (i)      Acquire or agree to acquire by merging or
consolidating with, or by purchasing any assets or equity securities of, or by
any other manner, any business or any corporation, partnership, association or
other business organization or division thereof, or otherwise acquire or agree
to acquire any assets which are material, individually or in the aggregate, to
the business of the Company or any Subsidiary;

                 (j)      Sell, lease, license or otherwise dispose of any of
its properties or assets, except in the ordinary course of business and
consistent with past practices, except that the Company may sell its ownership
interest in Systrade;

                 (k)      Incur any indebtedness for borrowed money or
guarantee any such indebtedness or issue or sell any debt securities or
guarantee any debt securities of others;

                 (l)      Grant any severance or termination pay (i) to any
Managing Director, Procurist, or Advisory Board member or (ii) to any other
employee except payments made pursuant to standard written agreements
outstanding on the date hereof;

                 (m)      Adopt or amend any employee benefit plan, or enter
into any employment contract, pay or agree to pay any special bonus or special
remuneration to any director or employee, or increase the salaries or wage
rates of its employees;

                 (n)      Revalue any of its assets, including without
limitation writing down the value of inventory or writing off notes or accounts
receivable other than in the ordinary course of business;

                 (o)      Pay, discharge or satisfy, in an amount in excess of
$10,000 (in any one case) or $25,000 (in the aggregate), any claim, liability
or obligation (absolute, accrued, asserted or unasserted, contingent or
otherwise), other than the payment, discharge or satisfaction in the ordinary
course of business of liabilities reflected or reserved against in the Company
Financial Statements (or the notes thereto) or incurred in a transaction
permitted under this Section 4.1 or in the ordinary course of business;

                 (p)      Make or change any material election in respect of
Taxes, adopt or change any accounting method in respect of Taxes, enter into
any closing agreement, settle any claim or assessment in respect of Taxes, or
consent to any extension or waiver of the limitation period applicable to any
claim or assessment in respect of Taxes;

                 (q)      Enter into any strategic alliance or joint marketing
arrangement or agreement; or





                                      -35-
<PAGE>   43

                 (r)      Take, or agree in writing or otherwise to take, any
of the actions described in Sections 4.1(a) through (q) above, or any other
action that would prevent the Company from performing or cause the Company not
to perform its covenants hereunder.

         Notwithstanding any provision of this Section 4.1 to the contrary, the
Company may spin off the Excluded Subsidiaries as contemplated by Section 5.14.

         IV.2    No Solicitation.  Until the earlier of the Closing, and the
date of termination of this Agreement pursuant to the provisions of Section 8.1
hereof, neither the Company nor any of the Subsidiaries or the Company
Shareholders will (nor will the Company permit any of the Company's officers,
directors, agents, representatives or affiliates to) directly or indirectly,
take any of the following actions with any party other than Parent and its
designees:  (a) solicit, conduct discussions with or engage in negotiations
with any person, relating to the possible acquisition of the Company or any of
the Subsidiaries (whether by way of merger, purchase of capital stock, purchase
of assets or otherwise) or any material portion of its or their capital stock
or assets, (b) provide information with respect to it to any person, other than
Parent, relating to the possible acquisition of the Company or any of the
Subsidiaries (whether by way of merger, purchase of capital stock, purchase of
assets or otherwise) or any material portion of its or their capital stock or
assets, (c) enter into an agreement with any person, other than Parent,
providing for the acquisition of the Company or any of the Subsidiaries
(whether by way of merger, purchase of capital stock, purchase of assets or
otherwise) or any material portion of its or their capital stock or assets or
(d) make or authorize any statement, recommendation or solicitation in support
of any possible acquisition of the Company or any of the Subsidiaries (whether
by way of merger, purchase of capital stock, purchase of assets or otherwise)
or any material portion of its or their capital stock or assets by any person,
other than by Parent.  In addition to the foregoing, if the Company or any
Company Shareholder receives prior to the Closing or the termination of this
Agreement any offer or proposal relating to any of the above, the Company or
the Company Shareholder, as applicable, shall immediately notify Parent
thereof, including information as to the identity of the offeror or the party
making any such offer or proposal and the specific terms of such offer or
proposal, as the case may be, and such other information related thereto as
Parent may reasonably request.


                                   ARTICLE V

                             ADDITIONAL AGREEMENTS

         V.1     Registration Statement.  On the Closing Date and each date an
Earnout Payment is made, Parent shall use commercially reasonable efforts to
cause the shares of Parent Common Stock to be registered on a registration
statement (the "Registration Statement") under the 1933 Act to provide for
resale of such shares by the Company Shareholders.  The rights and obligations
of the Company Shareholders and Parent in respect of the Registration Statement
shall be as set forth in the





                                      -36-
<PAGE>   44
Registration Rights Agreement as attached hereto as Exhibit E.  Notwithstanding
the foregoing, Parent shall not be required to register any shares of Parent
Common Stock to the extent that Sub supplies the Shareholder Representative
with a legal opinion letter from Parent's counsel stating that in the opinion
of such counsel, such shares may be resold without registration subject only to
the volume, manner of sale and public information requirements of Rule 144(c),
(e), (f) and (g).

         V.2     Covenant Not to Compete or Solicit.

                 (a)      Until the end of the Non-compete Period (as defined
below), each Company Shareholder shall not other than on behalf of Parent or
the Company directly or indirectly, without the prior written consent of
Parent, (i) engage anywhere in the world in (whether as an employee, agent,
consultant, advisor, independent contractor, proprietor, partner, officer,
director or otherwise), or have any ownership interest in (except for ownership
of one percent (1%) or less of any publicly-held entity), or participate in the
financing, operation, management or control of, any firm, partnership,
corporation, entity or business that engages or participates in a "competing
business purpose," which shall mean the design, development, marketing, sale or
support of marketing and communications services and Web site creation,
development and implementation (provided that nothing herein shall prevent the
Excluded Subsidiaries from maintaining the businesses set forth in Schedule 5.2
as existing on the date of this Agreement); or (ii) approach, contact, solicit
or interfere with the business of Parent, the Company or the Subsidiaries or
Parent's, the Company's or the Subsidiaries' customers in connection with a
competing business purpose.  "Non- compete Period" shall mean (A) for any
Company Shareholder that is an employee of the Company or any of the
Subsidiaries immediately after the Closing Date, (i) two years after
termination of such Company Shareholder's employment with the Parent, the
Company and the Subsidiaries if (x) such Company Shareholder's employment is
terminated for Cause (as defined below) or (y) such Company Shareholder
voluntarily terminates his employment with the Parent, the Company or any of
the Subsidiaries or (ii) one year after such Company Shareholder's employment
with Parent, the Company and any of the Subsidiaries is terminated by the
Company, Parent or any Subsidiary for any other reason, provided that the value
of the Earnout Payments received by such Company Shareholder during such
period, together with any other payments received from the Company, Sub or
Parent, equal at least 50% of such Company's Shareholder's annual base salary
prior to termination and (B) for all other Company Shareholders, the period
commencing on the Closing Date and ending two years after the Closing Date.
For purposes of this Section 5.2, "Cause" shall mean facts or circumstances
under which the employer considering the interests of both the employer and the
employee cannot reasonably be expected to continue the employment until the
ordinary termination date of the agreement.

                 (b)      During the Non-compete Period, no Company Shareholder
shall, directly or indirectly, without the prior written consent of Parent,
solicit, encourage, hire or take any other action which is intended to induce
any employee of Parent, the Company or any Subsidiary thereof to





                                      -37-
<PAGE>   45
terminate his or her employment with Parent, the Company or any Subsidiary
thereof, as the case may be.

                 (c)      The covenants contained in the preceding paragraphs
shall be construed as a series of separate covenants, one for each county, city
and state of any geographic area where any business is carried on by Parent,
Sub, the Company or any Subsidiary thereof, as the case may be and governed by
the laws of the respective county, city or state.  Except for geographic
coverage, each such separate covenant shall be deemed identical in terms to the
covenant contained in the preceding paragraphs.  If, in any judicial
proceeding, a court refuses to enforce any of such separate covenants (or any
part thereof), then such unenforceable covenant (or such part) shall be
eliminated from this Agreement to the extent necessary to permit the remaining
separate covenants (or portions thereof) to be enforced.  In the event that the
provisions of this Section 5.2 are deemed to exceed the time, geographic or
scope limitations permitted by applicable law, then such provisions shall be
reformed to the maximum time, geographic or scope limitations, as the case may
be, permitted by applicable laws.

                 (d)      Each Company Shareholder employed by the Company or
the Subsidiaries  acknowledges that his or her services are needed by virtue of
the Acquisition, and that such Company Shareholder's covenant not to compete or
solicit contained in this Section 5.2 is given in conjunction with such
Acquisition.

                 (e)      Equitable Remedy.  Each Company Shareholder  agrees
that it would be impossible or inadequate to measure and calculate Parent's or
the Company's damages from any breach of the covenants set forth in this
Section 5.2.  Accordingly,  each Company Shareholder agrees that if it breaches
any provision of this Section 5.2, Parent or the Company will have available,
in addition to any other right or remedy otherwise available, the right to
obtain an injunction from a court of competent jurisdiction restraining such
breach or threatened breach and to specific performance of any such provision
of this Agreement.  Each Company Shareholder further agrees that no bond or
other security shall be required in obtaining such equitable relief, nor will
proof of actual damages be required for such equitable relief.  Each Company
Shareholder hereby expressly consents to the issuance of such injunction and to
the ordering of such specific performance.

         V.3     Access to Information.  The Company shall afford Sub and its
accountants, counsel and other representatives, reasonable access during normal
business hours during the period prior to the Closing to (a) all of the
Company's and the Subsidiaries properties, books, contracts, commitments and
records, and (b) all other information concerning the business, properties and
personnel (subject to restrictions imposed by applicable law) of the Company
and the Subsidiaries as Sub may reasonably request.  The Company agrees to
provide to Sub and its accountants, counsel and other representatives copies of
internal financial statements promptly upon request.  Parent shall provide the
Company and the Shareholder Representative with copies of such publicly
available information about Parent as the Company may request and shall provide
the Company with reasonable access to its executive officers in this regard. No
information or knowledge obtained in





                                      -38-
<PAGE>   46
any investigation conducted prior to the Closing shall affect or be deemed to
modify any representation or warranty contained herein or the conditions to the
obligations of the parties to consummate the Acquisition.

         V.4     Confidentiality.  Each of the parties hereto hereby agrees to
keep such information or knowledge obtained in any investigation pursuant to
Section 5.3, or pursuant to the negotiation and execution of this Agreement or
the effectuation of the transactions contemplated hereby, confidential;
provided, however, that the foregoing shall not apply to information or
knowledge which (a) a party can demonstrate was already lawfully in its
possession prior to the disclosure thereof by the other party, (b) is generally
known to the public and did not become so known through any violation of law,
(c) became known to the public through no fault of such party, (d) is later
lawfully acquired by such party from other sources, (e) is required to be
disclosed by order of court or government agency with subpoena powers or (f)
which is disclosed in the course of any litigation between any of the parties
hereto.

         V.5     Expenses.  Whether or not the Acquisition is consummated, all
fees and expenses incurred in connection with the Acquisition including,
without limitation, all legal, accounting, financial advisory, consulting and
all other fees and expenses of third parties incurred by the Company and the
Company Shareholders in connection with the negotiation and effectuation of the
terms and conditions of this Agreement and the transactions contemplated
hereby, shall be the obligation of the Company Shareholders and all fees and
expenses incurred in connection with the Acquisition including, without
limitation, all legal, accounting, financial advisory, consulting and all other
fees and expenses of third parties incurred by Parent or Sub in connection with
the negotiation and effection of the terms and conditions of this Agreement and
the transactions contemplated hereby shall be the obligations of Parent and
Sub; provided, however, that all fees and expenses incurred in connection with
the spin-off of the Excluded Subsidiaries in accordance with Section 5.14
hereof shall be borne by the Company Shareholders or Holding B or, if borne by
the Company, will be reflected as fully accrued in the Closing Balance Sheet
delivered pursuant to Section 6.3(k), and provided further that all
notarization fees and notarization expenses relating to this Agreement and the
transfer of the Company Capital to Sub shall be borne in equal amounts by Sub
and the Company Shareholders.

         V.6     Public Disclosure.  Unless otherwise required by law, prior to
the Closing, no disclosure (whether or not in response to an inquiry) of the
subject matter of this Agreement shall be made by any party hereto unless
approved by Sub and the Company prior to release, provided that such approval
shall not be unreasonably withheld, subject, in the case of Parent, to Parent's
obligation to comply with applicable securities laws.

         V.7     Consents.  The Company Shareholders shall use their best
efforts to obtain the consents, waivers and approvals under any of the
Contracts as may be required in connection with the Acquisition (all of such
consents, waivers and approvals are set forth in the Schedules) so as to
preserve all rights of, and benefits to, the Company and the Subsidiaries
thereunder.





                                      -39-
<PAGE>   47

         V.8     Best Efforts.  Subject to the terms and conditions provided in
this Agreement, each of the parties hereto shall use its best efforts to take
promptly, or cause to be taken, all actions, and to do promptly, or cause to be
done, all things necessary, proper or advisable under applicable laws and
regulations to consummate and make effective the transactions contemplated
hereby to obtain all necessary waivers, consents and approvals and to effect
all necessary registrations and filings and to remove any injunctions or other
impediments or delays, legal or otherwise, in order to consummate and make
effective the transactions contemplated by this Agreement for the purpose of
securing to the parties hereto the benefits contemplated by this Agreement;
provided that Parent shall not be required to agree to any divestiture by
Parent or the Company or any of Parent's subsidiaries or affiliates of shares
of capital stock or of any business, assets or property of Parent or its
subsidiaries or affiliates or the Company or its affiliates, or the imposition
of any material limitation on the ability of any of them to conduct their
businesses or to own or exercise control of such assets, properties and stock.

         V.9     Notification of Certain Matters.  The Company Shareholders
shall give prompt notice to Sub, and Sub shall give prompt notice to the
Shareholder Representative, of (i) the occurrence or non-occurrence of any
event, the occurrence or non-occurrence of which is likely to cause any
guarantee of the Company Shareholders, and Sub and Parent, respectively,
contained in this Agreement to be untrue or inaccurate at or prior to the
Closing and (ii) any failure of the Company Shareholders or Sub and Parent, as
the case may be, to comply with or satisfy any covenant, condition or agreement
to be complied with or satisfied by it hereunder; provided, however, that the
delivery of any notice pursuant to this Section 5.9 shall not limit or
otherwise affect any remedies available to the party receiving such notice.

         V.10    Stock Certificates.  Parent and Sub shall be entitled to place
appropriate legends on the certificates evidencing any Parent Common Stock to
be received by such Company Shareholders pursuant to the terms of this
Agreement, and to issue appropriate stop transfer instructions to the transfer
agent for Parent Common Stock, consistent with the Section 7.3.

         V.11    Tax Returns.   After the Closing, Sub and the Company will
make available to each other and the Company Shareholders, as reasonably
requested, all information, records or documents relating to the liability for
Taxes of the Company for all periods ending on or prior to the Closing and will
preserve such information, records or documents until the expiration of any
applicable statute of limitations or extensions thereof.

         V.12    Additional Documents and Further Assurances.  Each party
hereto, at the request of another party hereto, shall execute and deliver such
other instruments and do and perform such other acts and things as may be
necessary or desirable for effecting completely the consummation of this
Agreement and the transactions contemplated hereby.





                                      -40-
<PAGE>   48

         V.13    NMS Listing.  Parent shall authorize for listing on the Nasdaq
Stock Market the shares of Parent Common Stock issuable, and those required to
be reserved for issuance, in connection with the Acquisition, upon official
notice of issuance.

         V.14    Spin-off of Excluded Subsidiaries.  Prior to the Closing Date,
the Company Shareholders shall take all steps necessary to spin off the
Excluded Subsidiaries and transfer certain assets and liabilities of the
Company and reduce its stated capital by no more than DM 2,500,000, including
registering such spin-off transactions and stated capital reduction in the
Commercial Register Court, in a manner which, to the reasonable satisfaction of
Sub, ensures that neither Parent, Sub nor the Company is subject to any
obligations or liabilities of the Excluded Subsidiaries, including without
limitation any transfer taxes, capital gains taxes, personal obligations,
divestiture expenses or creditors' claims and agree to hold Parent, Sub and the
Company harmless from and against all such obligations or liabilities of the
Excluded Subsidiaries.

         V.15    Purchase Accounting.  No Company Shareholder shall take any
action or omit to take any action which, either individually or in conjunction
with actions taken by other Company Shareholders, would cause the Company to
record any portion of the Acquisition Price as compensation expense in
accordance with GAAP.

         V.16    Office Lease.  Following completion of the spin-off
contemplated by Section 5.14 above, the Company and Holding B, in consultation
with Sub, shall exert their best efforts to obtain the consent of the owner of
the Company's main office facilities in Hamburg to partitioning the lease
agreement governing such facility, such that each of the Company and Holding B
would lease the space it and its subsidiaries occupy directly from the owner of
such property, provided that such result may be effected without materially
adversely altering present lease terms.

         V.17    Use of Name.  Following completion of the spin-off
contemplated by Section 5.14 above, the Company Shareholders, Holding B and the
Excluded Subsidiaries will not take any action which would prevent the Company
or the Subsidiaries from conducting business under the "Prisma" name.


                                   ARTICLE VI

                         CONDITIONS TO THE ACQUISITION

         VI.1    Conditions to Obligations of Each Party to Effect the
Acquisition.  The respective obligations of each party to this Agreement to
effect the Acquisition shall be subject to the satisfaction at or prior to the
Closing of the following conditions:

                 (a)      No Injunctions or Restraints; Illegality.  No
temporary restraining order, preliminary or permanent injunction or other order
issued by any court of competent jurisdiction or





                                      -41-
<PAGE>   49
other legal restraint or prohibition preventing the consummation of the
Acquisition shall be in effect, nor shall any proceeding brought by an
administrative agency or commission or other governmental authority or
instrumentality, domestic or foreign, seeking any of the foregoing be pending;
nor shall there be any action taken, or any statute, rule, regulation or order
enacted, entered, enforced or deemed applicable to the Acquisition, which makes
the consummation of the Acquisition illegal.

                 (b)      Litigation.  There shall be no bona fide action,
suit, claim or proceeding of any nature pending, or overtly threatened, against
the Parent, Sub, the Company or the Subsidiaries, their respective properties
or any of their officers or directors, arising out of, or in any way connected
with, the Acquisition or the other transactions contemplated by the terms of
this Agreement.

         VI.2    Additional Conditions to Obligations of Company Shareholders.
The obligations of the Company Shareholders to consummate and effect this
Agreement and the transactions contemplated hereby shall be subject to the
satisfaction at or prior to the Closing of each of the following conditions,
any of which may be waived, in writing, exclusively by the Shareholder
Representative on behalf of all Company Shareholders:

                 (a)      Guarantees and Covenants.  The guarantees of Sub in
this Agreement shall be true and correct in all material respects on and as of
the Closing as though such guarantees were made on and as of such time and each
of Parent and Sub shall have performed and complied in all material respects
with all covenants and obligations of this Agreement required to be performed
and complied with by it as of the Closing.  To the extent that, prior to the
Closing, Parent or Sub delivers to the Company or the Shareholder
Representative in accordance with Section 9.1 hereof a written statement
advising the Company or the Shareholder Representative that an event has
occurred (specifying in reasonable detail such event) subsequent to the date of
execution of this Agreement that would render any guarantee made by Sub in this
Agreement untrue if such representation or guarantee were made as of the
Closing, the Company and the Company Shareholders shall have no remedy against
Parent or Sub in respect of such untrue guarantee but shall only have the right
not to close the transactions contemplated by this Agreement for failure to
satisfy the condition set forth in this Section 6.2(a).

                 (b)      Certificate of the Parent.  Company shall have been
provided with a certificate executed on behalf of Sub by its Managing Directors
representing and guaranteeing that, as of the Closing;

                         (i)      all guarantees made by the Sub in this
Agreement are true and correct; and

                        (ii)      all covenants and obligations of this
Agreement to be performed by Sub or Parent on or before such date have been so
performed in all material respects.





                                      -42-
<PAGE>   50
                 (c)      Claims.  There shall not have occurred any claims
(whether or not asserted in litigation) which may materially and adversely
affect the consummation of the transactions contemplated hereby or the
business, assets (including intangible assets), financial condition or results
of operations of the Parent and its subsidiaries, taken as a whole.

                 (d)      No Material Adverse Changes.  There shall not have
occurred any material adverse change in the business, assets (including
intangible assets), financial condition, results of operations, or prospects of
the Parent and its subsidiaries, taken as a whole.

                 (e)      Legal Opinion.  The Company shall have received a
legal opinion from  Wilson Sonsini Goodrich & Rosati, legal counsel to Parent
and Sub, substantially in the form of Exhibit B-1 hereto.

         VI.3    Additional Conditions to the Obligations of Parent and Sub.
The obligations of Parent and Sub to consummate and effect this Agreement and
the transactions contemplated hereby shall be subject to the satisfaction at or
prior to the Closing of each of the following conditions, any of which may be
waived, in writing, exclusively by Sub:

                 (a)      Guarantees and Covenants.  The guarantees of the
Company Shareholders in this Agreement shall be true and correct in all
material respects on and as of the Closing as though such guarantees were made
on and as of such time (provided that a guarantee may be incorrect to the
extent that it has become incorrect as a result of an action permitted under
Section 4.1 above) and the Company and the Company Shareholders shall have
performed and complied in all material respects with all covenants and
obligations of this Agreement required to be performed and complied with by it
as of the Closing. To the extent that, prior to the Closing, the Company or the
Shareholder Representative delivers to Sub in accordance with Section 9.1
hereof a written statement advising Sub that an event has occurred (specifying
in reasonable detail such event) subsequent to the date of execution of this
Agreement that would render any guarantee made by the Company Shareholders in
this Agreement untrue if such guarantee were made as of the Closing, Parent or
Sub shall have no remedy against the Company Shareholders in respect of such
untrue representation or guarantee but shall only have the right not to close
the transactions contemplated by this Agreement for failure to satisfy the
condition set forth in this Section 6.3(a).

                 (b)      Certificate of the Company Shareholders.  Sub shall
have been provided with a certificate executed by the Company Shareholders
representing and guaranteeing that, as of the Closing

                         (i)      all guarantees made by the Company
Shareholders in this Agreement are true and correct; and





                                      -43-
<PAGE>   51

                        (ii)      all covenants and obligations of this
Agreement to be performed by the Company on or before such date have been so
performed in all material respects.

                 (c)      Claims.  There shall not have occurred any claims
(whether or not asserted in litigation) which may materially and adversely
affect the consummation of the transactions contemplated hereby or may have a
Material Adverse Effect.

                 (d)      Third Party Consents.  Any and all consents, waivers,
and approvals listed pursuant to the Schedules shall have been obtained.  In
particular and without limitation, any liability of the Company, Sub or Parent
with respect to any obligation or liability of any Excluded Subsidiary with a
value in excess of $25,000 shall have been waived.

                 (e)      Legal Opinion.  Parent shall have received a legal
opinion from Bruckhaus, Westrick & Stegemann, legal counsel to the Company,
substantially in the form of Exhibit B - 3 hereto.

                 (f)      Employment Agreements.  Each person who will be a
managing director of the Company immediately following the Closing shall have
executed and delivered to the Company an employment agreement in a form
reasonably acceptable to Sub and such person.

                 (g)      Spinoffs of Excluded Subsidiaries.  The Company's
interest in Systrade shall have been sold to a third party and each of the
Excluded Subsidiaries shall have been spun off to a holding company formed by
the Company Shareholders ("Holding B") in a manner which, to the reasonable
satisfaction of Sub, does not result in any obligation of or claim against the
Company or the Subsidiaries with respect to any preexisting obligation or
liability of the Excluded Subsidiary or with respect to any obligation or
liability arising out of such spin off.  Michael Poliza shall have delivered to
the Company a written election to remain employed by the Company and waiver of
any severance or other obligations resulting from the spin offs of the Excluded
Subsidiaries.  As of the Closing, the Company and the Subsidiaries shall have
unencumbered control of all accounting systems and records relating to their
respective businesses.

                 (h)      Closing Balance Sheet.  Parent shall have received
from the Company Shareholders at least one day prior to the Closing Date a
balance sheet of the Company, certified as to accuracy and correctness by the
Company Shareholders.  Such balance sheet shall certify that on the Closing
Date the consolidated current assets of the Company are equal to or greater
than the consolidated total liabilities (as determined in accordance with
GAAP).

                 (i)      Intercompany Agreements.  Each of the Excluded
Subsidiaries shall have entered into an Intercompany Indemnity Agreement with
the Company, the Company Shareholders, the Subsidiaries and Holding B in
substantially the form attached hereto as Exhibit G.  Aspri shall have entered
into an Intercompany Service Agreement with the Company and the Subsidiaries
and





                                      -44-
<PAGE>   52
UTD Logistics shall have entered into a Purchase and Service Agreement with
UpToDate in substantially the form(s) attached hereto as Exhibits F-1 and F-2.

                 (j)      Additional Agreements with Company Shareholders.
Each of the Company Shareholders shall have executed and delivered to Parent an
Arbitration Agreement in the form attached hereto as Exhibit H and the
Registration Rights Agreement in the form attached hereto as Exhibit E.

                 (k)      Termination of Profit and Loss Sharing Agreements.
The Profit and Loss Sharing Agreements (Beherrschungs-und
Gewinnabfhhrungsvertrage) (i) dated August 30, 1993 between the Company and
Prisma Express, and (ii) dated October 15, 1992 between the Company and Aspri
were validly terminated by mutual consent no later than December 31, 1996 or
validly and enforceably transferred to Holding B.

                 (l)      Resignation of Advisory Board and Managing Directors.
Each member of the Advisory Board of the Company shall have irrevocably
resigned from the Advisory Board, and Michael RenJ Schopf shall have
irrevocably resigned as managing director of the Company.

                 (m)      No Material Adverse Changes.  Except for changes in
accordance with Section 4.1 hereof, there shall not have occurred after the
date hereof any event that (i) has reduced or may reasonably be expected to
reduce the net asset value of the Company on a consolidated basis (excluding
the Excluded Subsidiaries) by more than 20% of such net asset value as of
November 30, 1996 or reduce the Company's Pretax Income in any one calendar
year by more than 20%, or (ii) as a result of which Parent and Sub cannot be
reasonably expected to consummate and effect this Agreement and the
transactions contemplated hereby, and (iii) which has not been remedied by the
Company or the Company Shareholders within one month after the respective
Shareholder Representative has been notified of the occurrence of such event.

                 (n)      Delivery of Financial Statements.  The Company shall
have delivered to Sub an audited consolidated balance sheet (exclusive of the
Excluded Subsidiaries) as of December 31, 1996 and the related audited
consolidated statement of income for the twelve-month period then ended.

                 (o)      Conditions Following Closing.  Without prejudice to
Parent's or Sub's rights pursuant to Section 7 hereof, any right of Parent or
Sub to rescind the Acquisition based upon failure to satisfy a condition in
Section 6.1 or 6.3 above shall be waived upon the Closing, except in the case
of fraud or intentional misrepresentation.

                                  ARTICLE VII

                                OTHER AGREEMENTS





                                      -45-
<PAGE>   53

         VII.1   Several Liability; Statute of Limitations.  All of the Company
Shareholders' guarantees in this Agreement shall be several.  The statute of
limitations for all guarantee claims by Parent, Sub or the Company under this
Agreement shall expire as of the close of business on October 15, 1998, except
that (i) so far as breach of the guarantees regarding taxes and social security
dues are concerned, the statute of limitations shall run until the expiration
of six months after final and unappealable assessments on the basis of field
audits covering fiscal years of the Company up to and including the Closing
have been served upon the Company or the Subsidiaries, as the case may be, and
(ii) the statute of limitations for all guarantee claims under Section IIA(d)
shall expire as of the close of business on April 15, 2000.  The running of the
statute of limitations will be interrupted if an Officer's Certificate is
delivered to the Shareholders Representative in accordance with paragraph (d)
of this Section 7.

         VII.2   Indemnity and Setoff for Damages

                 (a)      Indemnification.  Each Company Shareholder severally
agrees to indemnify and hold Sub (and Parent and Parent's officers, directors,
shareholders and affiliates, for purposes of Losses incurred in the United
States) harmless against all damages, claims, losses, liabilities,
deficiencies, costs and expenses, including reasonable attorneys' fees and
expenses of investigation (hereinafter individually a "Loss" and collectively
"Losses"), incurred by Sub (and Parent and Parent's officers, directors, or
affiliates for purposes of Losses incurred in the United States) directly or
indirectly as a result of (i) any inaccuracy or breach of a guarantee of the
Company Shareholders contained in Article II herein or inaccuracy or breach of
any representation or guarantee of such Company Shareholder contained in
Article IIA herein, (ii) any failure by the Company or the Company Shareholder
to perform or comply with any covenant contained herein, or (iii) the actual or
potential litigation or claims described in Schedule 2.17 hereto.  As partial
security for the indemnity provided in this Section 7.2, Sub and/or Parent
shall have the right to set off amounts from the Earnout Payments in the manner
provided in Section 7.2(e).  In addition to setting off amounts from the
Guaranteed Payments, Sub and/or Parent may, at its discretion, seek
indemnification for Losses directly from the Company Shareholders in the manner
and to the extent provided in Section 7.2(a), (e) and (f) and subject to (i).
Each Company Shareholder's indemnity obligation with respect to any Loss
resulting from an inaccuracy or breach of a guarantee contained in Article II
herein shall be limited to such Company Shareholders Pro Rata Portion of such
Loss.  Nothing herein shall limit the liability of Sub, Parent, the Company or
the Company Shareholders for any breach of any guarantee or covenant if the
Acquisition does not close.

                 (b)      Limitation on Indemnification.  Notwithstanding
Section 7.2(a), there shall be no right to indemnification pursuant to this
Article VII:

                          (i)     Unless and until Officer's Certificates
(defined below) identifying Losses, the aggregate of which exceeds $100,000,
have been delivered to the Company and the Company Shareholders.





                                      -46-
<PAGE>   54

                          (ii)    With respect to any Loss for which Parent and
Sub have previously been indemnified pursuant to this Article VII.

                          (iii)   With respect to any Loss which is fully
reserved against in the Audited Financials or Unaudited Financials and the
Closing Balance Sheet.

                          (iv)    With respect to any Loss resulting from a
breach of a representation or guarantee contained in Section II hereof, to the
extent that such Loss is accrued in the 1998 Fiscal Year and results in a
reduction in the Pretax Income for the 1998 Fiscal Year in accordance with
GAAP, in the event that the Pretax Income of the Company for the 1997 Fiscal
Year, as determined pursuant to Section 1.8 hereof, exceeded the minimum level
necessary for payment of any First Adjusted Payment.  For example, assuming the
minimum Adjusted Payment Pretax Income levels are exceeded: (A) Parent and Sub
shall not be entitled to indemnification with respect to an undisclosed
warranty claim against the Company which results in a one-time charge against
earnings during the 1998 Fiscal Year in accordance with GAAP; (B) Parent and
Sub shall be entitled to indemnification with respect Losses resulting from
Company Rights not disclosed pursuant to Section 2.2(a), as such Losses would
not result in a reduction in the Pretax Income of the Company.

                 (c)      Reimbursement of Indemnity Payments or Setoff.  In
the event that (i) during the 1997 Fiscal Year, Parent or Sub receives
indemnification payments or elects a set off of Earnout Payments pursuant to
Section 7.2(a) or Section 7.2(e) with respect to a Loss resulting from a breach
of a representation or guarantee contained in Section II hereof, which Loss is
accrued in the 1997 Fiscal Year and results in a reduction in Pretax Income of
the Company for the 1997 Fiscal Year; and (ii) Pretax Income of the Company for
the 1997 Fiscal Year is subsequently determined, pursuant to Section 1.8
hereof, to exceed the minimum level necessary for payment of any First Adjusted
Payment; the First Earnout Payment or the First Adjusted Earnout Payment, as
applicable, shall be increased by the amount of such indemnification payments
or set off.

                 (d)      Delivery of Officer's Certificate.

                         (i)      In the event Sub (or Parent or Parent's
officer, director, shareholders and affiliates, for purposes of Losses occurred
in the United States) shall have incurred any Losses for which indemnification
pursuant to this Article VII is sought, Sub shall deliver to the Shareholder
Representative a certificate signed by any officer of Sub (an "Officer's
Certificate"): (A) stating that Sub has directly or indirectly paid or properly
accrued or reasonably anticipates that it will have to pay or accrue Losses,
(B) specifying in reasonable detail the individual items of Losses included in
the amount so stated, the date each such item was paid or properly accrued, or
the basis for such anticipated liability, and the nature of the
misrepresentation, breach of warranty, guarantee or covenant to which such item
is related and (C) indicating whether Sub is seeking to set off such





                                      -47-
<PAGE>   55
Losses against Earnout Payments or is seeking indemnification directly from the
Company Shareholders, or both.

                        (ii)      The Company Shareholders appoint Michael
Poliza to act as Shareholder Representative until his successor is appointed
before, on or after the Closing by Company Shareholders holding a majority of
the Company Capital prior to the Closing.  Any payment, request or notification
addressed to the Shareholder Representative shall upon receipt by the
Shareholder Representative constitute a valid payment, request or notification
to all Company Shareholders.  The appointment of a successor Shareholder
Representative shall take effect only upon receipt of notice thereof by Sub.

                 (e)      Set Off From Earnout Payments.  In the event that Sub
and/or Parent has elected a set off of Earnout Payments, upon delivery of such
Officer's Certificate to the Shareholder Representative, the next Earnout
Payment otherwise payable after the date of the Officer's Certificate pursuant
to Section 1.7 or Section 1.8 hereof shall be reduced by the amount of the
Losses incurred by Sub and/or Parent.  The Earnout Payment otherwise payable to
any Company Shareholder shall be reduced only to the extent such Company
Shareholder is liable pursuant to Section 7.2(a) above.  To the extent that the
value of the next Earnout Payment is less than the amount of the unreimbursed
Losses incurred, the next subsequent Earnout Payment shall be appropriately
reduced.  Any reduction in the value of any Earnout Payment shall reduce the
cash and stock components of such Earnout Payment in equal measures.

                         (i)      For the purposes of determining the number of
shares of Parent Common Stock by which Earnout Payments are to be reduced
pursuant to Section 7.2(e) hereof, the shares of Parent Common Stock shall be
valued at the Trading Price on the date at which the shares would otherwise be
delivered.

                 (f)      Actions Against Company Shareholders.  In the event
that Sub and/or Parent has elected to pursue indemnity directly from the
Company Shareholders, the Company Shareholders shall promptly, and in no event
later than 30 days after delivery of the Officer's Certificate, wire transfer
to Sub and/or Parent the amount of such Loss, unless the Company Shareholders
contest such claim by following the procedures set forth in Section 7.2(g).

                 (g)      Resolution of Conflicts; Mandatory Arbitration.

                         (i)      In case either the Shareholder Representative
shall object in writing to any claim or claims made in any Officer's
Certificate within thirty (30) days after delivery of such Certificate, the
Shareholder Representative and Sub and/or Parent and/or their representative
shall attempt in good faith to agree upon the rights of the respective parties
with respect to each of such claims.  If the Company Shareholders and Sub
and/or Parent should so agree, a memorandum setting forth such agreement shall
be prepared and signed by both parties.





                                      -48-
<PAGE>   56

                        (ii)      If no such agreement can be reached after
good faith negotiation, the matter shall be submitted to arbitration pursuant
to the Arbitration Agreement in the form attached hereto as Exhibit H and to be
executed and delivered in accordance with Section 6.3(j) hereof.

                 (h)      Third-Party Claims.  In the event Sub becomes aware
of a third-party claim which Parent and/or Sub believes may result in Losses,
Sub shall notify the Shareholder Representative of such claim, and the Company
Shareholders shall be entitled, at their expense, to participate in the defense
of  such claim.  Sub shall employ reasonable efforts to inform the Shareholder
Representative of material developments relating to such claim.  Sub shall have
the right in its sole discretion to settle any such claim; provided, however,
that except with the consent of the Company Shareholders, no settlement of any
such claim with third-party claimants shall be determinative of the amount of
any claim for indemnification pursuant to Sections 7.1 and 7.2.  In the event
that the Company Shareholders have consented to any such settlement, the
Company Shareholders shall have no power or authority to object under any
provision of Sections 7.1 and 7.2 to the amount of any reduction by Sub of the
Guaranteed Payments in accordance with such settlement.

                 (i)      Maximum Payments.  Except in the event of any
breaches of the representations and guarantees of the Company Shareholders
contained in this Agreement as a result of intentionally false statements,
fraud or willful deceit, the maximum amount of indemnification that Parent and
Sub collectively may obtain from any Company Shareholder for any Losses related
to breaches or inaccuracies of representations and guarantees contained in this
Agreement shall be the aggregate value of such Company Shareholder's Pro Rata
Portion of the Acquisition Price, to the extent such has been paid out to the
Company Shareholder, net of any indemnification payments made by such Company
Shareholder pursuant to the Intercompany Indemnity Agreement attached as
Exhibit G.

         VII.3   Compliance with Securities Laws.

                 (a)      The Company Shareholders have been advised that (i)
the shares of Parent Common Stock issued to the Company Shareholders  pursuant
to the Acquisition will be issued as securities exempt from the registration
requirements of the U.S. Securities Act by virtue of Regulation S thereunder,
and may be offered or sold on the Nasdaq National Market without restriction
under the U.S. Securities Act beginning forty-one (41) days after the issuance
of such shares (or such longer period as may be required by any amendment to
Regulation S or any other applicable law or regulation); and (ii) each Company
Shareholders may be deemed to be an affiliate of the Company.   The Company
Shareholders accordingly agree not to sell, transfer or otherwise dispose of
any shares of Parent Common Stock issued to the Company Shareholders pursuant
to the Acquisition unless such sale, transfer or other disposition is made on
the Nasdaq National Market (w) in conformity with the requirements of
Regulation S promulgated under the U.S. Securities Act, or





                                      -49-
<PAGE>   57
(x) pursuant to a resale registration statement on Form S-1 or Form S-3 filed
by Parent with the Securities and Exchange Commission ("SEC") which is then in
effect; or (y) upon delivery to Parent of a written opinion of counsel,
reasonably acceptable to Parent in form and substance, that such sale, transfer
or other disposition is otherwise exempt from registration under the Securities
Act, or (z) an authorized representative of the SEC shall have rendered written
advice to the Company Shareholder wishing to effect such sale, transfer or
other disposition (sought by such Company Shareholder or counsel to such
Company Shareholder, with a copy thereof and of all other related
communications delivered to Parent) to the effect that the SEC would take no
action or that the staff of the SEC would not recommend that the SEC take
action, with respect to the proposed sale, transfer or other disposition, if
consummated.

                 (b)      Parent will give stop transfer instructions to its
transfer agent with respect to any shares of its Common Stock received by the
Company Shareholder pursuant to the Acquisition and there will be placed on
each certificate representing such shares of Parent's Common Stock, or, any
substitutions therefor, legends stating in substance:

                 "The securities represented by this certificate have not been
                 registered under the Securities Act of 1933, as amended, and
                 may not be sold or transferred, directly or indirectly, in the
                 United States, its territories, possessions, or areas subject
                 to its jurisdiction, or to or for the account or benefit of a
                 "U.S. Person" as that term is defined in Rule 901 of
                 Regulation S of the Securities Act of 1933, as amended, at any
                 time prior to forty (40) days after the issuance of this
                 certificate."

                 "The securities represented by the certificate are subject to
                 certain restrictions on transfer contained in a Share
                 Acquisition Agreement dated January 8, 1997 pursuant to which
                 such securities were originally issued by CKS Group, Inc. a
                 copy of such agreement may be obtained from the secretary of
                 CKS Group, Inc. at its principal office."

The legend set forth above shall be removed (by delivery of a substitute
certificate without such legend) and Parent agrees to so instruct its transfer
agent at the expiration of a minimum period of forty (40) days after the
issuance of such certificate, if the Company Shareholder requesting such
removal delivers to Parent satisfactory written evidence that the shares held
by Shareholder have not been sold or otherwise transferred to a "U.S. Person"
during such 40-day (or longer) period,  or at the request of a Company
Shareholder when one or more of the conditions set forth in clauses (w), (x),
(y) and (z) of subparagraph 2(a) hereof shall have occurred.

                 (c)      Each Company Shareholder that is not a U.S. Person
acknowledges that Parent will not allow any sale, transfer or other disposition
of the shares of Parent Common Stock received





                                      -50-
<PAGE>   58
by it except as permitted by Section 7.3(a) or unless the proposed transferee
shall have executed and delivered to Parent an instrument in substantially the
following form:

                 "The undersigned hereby represents, warrants and agrees that
                 neither the undersigned nor any person for the account or
                 benefit of whom the undersigned is acting is a U.S. Person, as
                 that term is defined in Rule 902 of Regulation S of the
                 Securities Act of 1933, as amended.  The undersigned further
                 agrees to abide by the restrictions on transfers set forth in
                 Section 7.3 of that certain Share Acquisition Agreement dated
                 January 8, 1997, pursuant to which the shares to be acquired
                 by the undersigned were originally issued."

         VII.4   Guarantee by Parent.  Parent herewith guarantees all
obligations of Sub pursuant to this Agreement.

         VII.5   Other Remedies.  As to the guarantees and covenants by the
Company and the Company Shareholders, there shall be no remedies other than
those expressly provided for in this Agreement.  There shall be no liability of
the Company or the Company Shareholders based on defects of the Shares sold
under this Agreement, the Company, the Subsidiaries, the business of the
Company or the Subsidiaries or their assets other than as expressly provided
for in this Agreement, except in the case of fraud or intentional
misrepresentation.


                                  ARTICLE VIII

                       TERMINATION, AMENDMENT AND WAIVER

         VIII.1  Termination.  Except as provided in Section 8.2 below, this
Agreement may be terminated and the Acquisition abandoned at any time prior to
the Effective Time:

                 (a)      by mutual consent of the Company and Sub;

                 (b)      by Sub or the Company if:  (i) the Closing has not
occurred by April 30, 1997; (ii) there shall be a final nonappealable order of
a federal or state court in effect preventing consummation of the Acquisition;
or (iii) there shall be any statute, rule, regulation or order enacted,
promulgated or issued or deemed applicable to the Acquisition by any
governmental entity that would make consummation of the Acquisition  illegal;

                 (c)      by Sub if any Governmental Entity shall take any
action, or promulgate, enact or seek to enforce any statute, rule, regulation
or order applicable to the Acquisition, which would:  (i) prohibit Parent's or
the Company's ownership or operation of all or a portion of the business of the





                                      -51-
<PAGE>   59
Company or (ii) compel Parent or the Company to dispose of or hold separate all
or a portion of the business or assets of the Company or Parent as a result of
the Acquisition;

                 (d)      by Sub if it is not in material breach of its
obligations under this Agreement and there has been a material breach of any
representation, guarantee, covenant or agreement contained in this Agreement on
the part of the Company or the Company Shareholders and such breach has not
been cured within ten (10) calendar days after written notice to the Company
(provided that, no cure period shall be required for a breach which by its
nature cannot be cured);

                 (e)      by the Company if neither it nor the Company
Shareholders are in material breach of their respective obligations under this
Agreement and there has been a material breach of any representation,
guarantee, covenant or agreement contained in this Agreement on the part of
Parent or Sub and such breach has not been cured within ten (10) calendar days
after written notice to Parent (provided that, no cure period shall be required
for a breach which by its nature cannot be cured).

         Where action is taken to terminate this Agreement pursuant to this
Section 8.1, it shall be sufficient for such action to be authorized by the
Board of Directors or advisory board (as applicable) of the party taking such
action.

         VIII.2  Effect of Termination.  In the event of termination of this
Agreement as provided in Section 8.1, this Agreement shall forthwith become
void and there shall be no liability or obligation on the part of Parent, Sub
or the Company, or their respective officers, managing directors, directors or
shareholders, provided that each party shall remain liable for any breaches of
this Agreement prior to its termination; provided further that, the provisions
of Sections 5.4, 5.5, 5.6 and Article IX of this Agreement shall remain in full
force and effect and survive any termination of this Agreement.

         VIII.3  Amendment.  This Agreement may be amended by the parties
hereto at any time by execution of an instrument in writing signed on behalf of
each of the parties hereto and duly notarized.  For purposes of this Section
8.3, the Company Shareholders agree that any amendment of this Agreement signed
by the Shareholder Representative shall be binding upon and effective against
all Company Shareholders whether or not they have signed such amendment.

         VIII.4  Extension; Waiver.  At any time prior to the Closing, Parent
and Sub, on the one hand, and the Company, on the other, may, to the extent
legally allowed, (i) extend the time for the performance of any of the
obligations of the other party hereto, (ii) waive any inaccuracies in the
representations and guarantees made to such party contained herein or in any
document delivered pursuant hereto, and (iii) waive compliance with any of the
agreements or conditions for the benefit of such party contained herein.  Any
agreement on the part of a party hereto to any such extension or waiver shall
be valid only if set forth in an instrument in writing signed on behalf of such
party.





                                      -52-
<PAGE>   60


                                   ARTICLE IX

                               GENERAL PROVISIONS

         IX.1    Notices.  All notices and other communications hereunder shall
be in writing and shall be deemed given if delivered personally or by
commercial messenger or courier service, or mailed by registered or certified
mail (return receipt requested) or sent via facsimile (with acknowledgment of
complete transmission) to the parties at the following addresses (or at such
other address for a party as shall be specified by like notice):

                 (a)      if to Parent or Sub, to:

                          CKS Group, Inc.
                          10441 Bandley Drive
                          Cupertino, California  95014, U.S.A.
                          Attention:  President, with copy to Executive Vice
                          President - Business Development
                          Telephone No.:  1-408-366-5100
                          Facsimile No:  1-408-366-5120

                          with a copy to:

                          Wilson, Sonsini, Goodrich & Rosati
                          Professional Corporation
                          650 Page Mill Road
                          Palo Alto, California 94304, U.S.A.
                          Attention:  Daniel R. Mitz, Esq.
                          Telephone No.:  1-415-493-9300
                          Facsimile No.:  1-415-493-6811

                          and to

                          Oppenhoff & Radler
                          Prinzregentenplatz 10
                          81675 Munchen
                          Attention:  Dr. Jurgen Killius
                          Telephone No.: 49-89-41808-0
                          Facsimile No.: 49-89-41808-100

                 (b)      if to the Company or the Company Shareholders, to:





                                      -53-
<PAGE>   61

                          Prisma Holding GmbH
                          Wandsbecker Zollstrasse 87-89
                          22041 Hamburg, Germany
                          Telephone No.:
                          Facsimile No.:
                          Attention:  Michael Poliza

                          with a copy to:

                          Bruckhaus Westrick Stegemann
                          Alsterarkaden 27
                          20354 Hamburg, Germany
                          Telephone No.:  49-40-369-060
                          Facsimile No.:  49-40-369-06-155
                          Attention:  Dr. Peter Versteegen

         IX.2    Interpretation.  The words "include," "includes" and
"including" when used herein shall be deemed in each case to be followed by the
words "without limitation."  The headings contained in this Agreement are for
reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

         IX.3    Counterparts.  This Agreement will be executed in one original
and each party shall receive one or more authentic copies thereof.

         IX.4    Entire Agreement; Assignment.  This Agreement, the schedules
and Exhibits hereto, and the documents and instruments and other agreements
among the parties hereto referenced herein:  (a) constitute the entire
agreement among the parties with respect to the subject matter hereof and
supersede all prior agreements and understandings both written and oral, among
the parties with respect to the subject matter hereof; (b) are not intended to
confer upon any other person any rights or remedies hereunder, except that
legal counsel to and accountants for the parties to this Agreement shall be
entitled to rely on this Agreement and on the representations and guarantees
contained herein; and (c) shall not be assigned by operation of law or
otherwise except as otherwise specifically provided, except that Parent and Sub
may assign their respective rights and delegate their respective obligations
hereunder to their respective affiliates and the other parties hereto consent
to such assignments, if any, between Parent and Sub and their respective
affiliates.

         IX.5    Severability.  In the event that any provision of this
Agreement or the application thereof, becomes or is declared by a court of
competent jurisdiction to be illegal, void or unenforceable, the remainder of
this Agreement will continue in full force and effect and the application of
such provision to other persons or circumstances will be interpreted so as
reasonably to effect the intent of the parties hereto.  The parties further
agree to replace such void or unenforceable





                                      -54-
<PAGE>   62
provision of this Agreement with a valid and enforceable provision that will
achieve, to the extent possible, the economic, business and other purposes of
such void or unenforceable provision provided that Parent and Sub shall remain
liable for their obligations hereunder.

         IX.6    Other Remedies.  Except as otherwise provided herein, any and
all remedies herein expressly conferred upon a party will be deemed cumulative
with and not exclusive of any other remedy conferred hereby, or by law or
equity upon such party, and the exercise by a party of any one remedy will not
preclude the exercise of any other remedy.

         IX.7    Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of Germany, regardless of the laws that
might otherwise govern under applicable principles of conflicts of laws
thereof.

         IX.8    Rules of Construction.  The parties hereto agree that they
have been represented by counsel during the negotiation and execution of this
Agreement and, therefore, waive the application of any law, regulation, holding
or rule of construction providing that ambiguities in an agreement or other
document will be construed against the party drafting such agreement or
document.



















                                      -55-
<PAGE>   63
         IN WITNESS WHEREOF, Parent, Sub, the Company and the Company
Shareholders have caused this Agreement to be signed by their duly authorized
respective officers, all as of the date first written above.



PRISMA HOLDING, GMBH                     CKS GROUP, INC.


By: /s/ Versteegen                       By: /s/ Ramsey Harris/Attorney-in-Fact

   Michael Poliza, Geschaftsfuhrer          Mark D. Kvamme, President and Chief
                                            Executive Officer

By: /s/ Versteegen
   -------------------------------------
   Michael Rene Schopf, Geschaeftsfuhrer

                                         RIA 96 VERMOEGENSVERWALTUNGS
                                         GMBH


                                         By  /s/ Ramsey Harris/Attorney-in-Fact
                                           Carlton H. Baab, Geschaeftsfhhrer


                                         COMPANY SHAREHOLDERS


                                         /s/ Versteegen
                                         Michael Poliza
 

                                         /s/ Versteegen
                                         Michael Rene Schopf


                                         /s/ Versteegen
                                         Peter Wernstedt


                                         /s/ Versteegen 
                                         Detlef Schmuck


                                         /s/ Versteegen
                                         Roland Tetzlaff


                                         /s/ Versteegen
                                         Peter Rohwer





                                      -56-
<PAGE>   64
                                         /s/ VERSTEEGEN
                                         Hans Herman Munchmeyer


                                          Hannover Finanz GmbH Beteiligungen
                                          und Kapitalanlagen

                                          Signature: /s/ Versteegen
                                          Name:
                                          Title:


                                          Commerz Unternehmensbeteiligungs-AG

                                          Signature: /s/ A. Banes
                                          Name:
                                          Title:





                           ***ACQUISITION AGREEMENT**






<PAGE>   1


                             AMENDMENT NO. 1 TO THE
                          SHARE ACQUISITION AGREEMENT


         This Amendment No. 1 to the Share Acquisition Agreement (the
"Amendment No. 1") is made and entered into as of March 10, 1997 among CKS
Group, Inc., a Delaware corporation ("Parent"),  RIA 96 Vermogensverwaltungs
GmbH, a German limited liability company and wholly owned subsidiary of Parent
("Sub"), Prisma Holding GmbH, a German limited liability company (the
"Company"), and the shareholders of the Company.

                                    RECITALS

         WHEREAS, the parties hereto are parties to the Share Acquisition
Agreement dated as of January 8, 1997 (the "Original Agreement") and all such
parties now desire to amend the Original Agreement as follows.

         NOW THEREFORE, in consideration of the covenants, promises and
representations set forth herein, and for other good and valuable
considerations, the parties hereby agree as follows:

         1.      Amendment to Section 1.8.

                 a.       Certain of the term definitions contained in Section
1.8 are amended to read in their entirety as follows:

         "Expenses" shall include Direct Salaries and Related Expenses, Other
Direct Operating Expenses and General and Administrative Expenses and also
Headquarters Expenses equivalent to 0.675% of the Company's and Swiss Sub's
Gross Profits (the "Headquarters Expense").  Except as to the Headquarters
Expense, Expenses shall not include expenses relating to services provided or
deliveries made by Parent and its other subsidiaries, unless such services or
deliveries are requested or provided with the consent of the Shareholder
Representative.

         "First Earnout Goal" shall mean $2,723,000 of Pretax Income of the
Company and Swiss Sub in the 1997 Fiscal Year.

         "Pretax Income" shall mean all sales and other sources normally
determined to be revenues of the Company or Swiss Sub less all Expenses of the
Company and of Swiss Sub, including without limitation all compensation
expenses of the Company Shareholders. Any local, state, federal and foreign
income taxes incurred by the Company or Swiss Sub shall not be subtracted from
revenues for purposes of calculating Pretax Income.

         "Second Earnout Goal" shall mean $3,993,000 of Pretax Income of the
Company and Swiss Sub in the 1998 Fiscal Year.






                                      -1-

<PAGE>   2
         "Third Earnout Goal" shall mean $4,749,000 of Net Pretax Income of the
Company and Swiss Sub for the 1999 Fiscal Year.

                 b.       The following definition is added to Section 1.8:

         "Swiss Sub" shall mean CKS Marketing Agency AG, a corporation
currently being organized under the laws of Switzerland, and which will be
wholly-owned subsidiary of Sub.

                 c.       Section 1.8(b)(i) is hereby amended to read in its
entirety as follows:

         "(i)    Not later than 90 calendar days following the end of each of
the 1997 Fiscal Year, the 1998 Fiscal Year, and the 1999 Fiscal Year, Parent
shall deliver to the Shareholder Representative a statement of the Pretax
Income of the Company and Swiss Subfor the 1997 Fiscal Year, the 1998 Fiscal
Year, or the 1999 Fiscal Year, as the case may be (the "Pretax Income
Statement"), which will be determined in accordance with U.S. generally
accepted accounting principles ("GAAP") applied on a basis consistent with that
used by the Parent from time to time in preparation of Parent's consolidated
financial statements, but applied to the Company as if it were a stand alone
entity, which such Pretax Income Statement shall be reviewed by Parent's
certified public accountants.  The costs of such review will be included in
General and Administrative Expenses of the Company.

                 d.       Section 1.8(b)(iii) is hereby amended to read in its
entirety as follows:

                 "(iii)   Payments.

                                  (A)      Fiscal Year 1997. Not more than 15
days after the 1997 Pretax Income Statement becomes the Final Statement, (i) if
the Company and Swiss Sub shall have achieved the First Earnout Goal, each
Company Shareholder shall be entitled to receive its Pro Rata Portion of the
First Earnout Payment,  (ii) if the Company and Swiss Sub shall have not
achieved the First Earnout Goal, but the Pretax Income as reflected on the
Final Statement is equal to or greater than $223,000, each Company Shareholder
shall be entitled to receive its Pro Rata Portion of the First Adjusted
Payment, and (iii) if the Pretax Income for the 1997 Fiscal Year shall have
exceeded $3,407,000, each Company Shareholder shall be entitled to receive its
Pro Rata Portion of the Increased Earnout Payment for the 1997 Fiscal Year.

                                  (B)      Fiscal Year 1998. Not more than 15
days after the 1998 Pretax Income Statement becomes the Final Statement,  (i)
if the Company and Swiss Sub shall have achieved the Second Earnout Goal each
Company Shareholder shall be entitled to receive its Pro Rata Portion of the
Second Earnout Payment, (ii) if the Company and Swiss Sub shall have not
achieved the Second Earnout Goal, but the Pretax Income as reflected on the
Final Statement is equal to or greater than $2,243,000, each Company
Shareholder shall be entitled to receive its Pro Rata Portion of the Second
Adjusted Payment, and (iii) if the Pretax Income for the 1998 Fiscal Year shall
have exceeded $4,626,000 each Company Shareholder shall be entitled to receive
its Pro Rata Portion of the Increased Earnout Payment for the 1998 Fiscal Year.





                                      -2-
<PAGE>   3
                                  (C)      Fiscal Year 1999.  Not more than 15
days after the 1999 Pretax Income Statement becomes the Final Statement, (i) if
the Company and Swiss Sub shall have achieved the Third Earnout Goal, each
Company Shareholder shall be entitled to receive its Pro Rata Portion of the
Third Earnout Payment, (ii) if the Company and Swiss Sub shall not have
achieved the Third Earnout Goal, but Pretax Income as reflected in the Final
Statement is equal or greater than $3,999,000, each Company Shareholder shall
be entitled to receive its Pro Rata Portion of the Third Adjusted Payment,
(iii) if the Pretax Income for the 1999 Fiscal Year exceeds $5,088,000, each
Company Shareholder shall be entitled to receive its Pro Rata Portion of the
Increased Earnout Payment for the 1999 Fiscal Year."

         2.      Amendment to Section 1.10.  Section 1.10 is hereby amended to
read in its entirety as follows:

                 "1.10    Repurchase of Parent Common Stock.  In the event that
any shares of Parent Common Stock issued in connection with the Acquisition may
not be sold on the Nasdaq Stock Market by the Company Shareholder holding such
shares pursuant to an exemption from the registration requirements of the
Securities Act within seventy-five (75) days after the issuance of such shares,
Sub shall, at the request of such Company Shareholder (which request may be
made at any time after the issuance such shares), purchase such shares from the
Company Shareholder for a cash price per share equal to the Trading Price as of
the date of receipt of such Company Shareholder's request by Sub; provided that
Sub shall not be under any obligation to purchase such shares if a Registration
Statement has been filed with respect to such shares pursuant to Section 5.1
hereof, and such Registration Statement is effective or effectiveness of such
Registration Statement has been postponed in compliance with Section 3 of the
Registration Rights Agreement attached hereto as Exhibit E.  Such purchase
shall be effected within 30 days of receipt of a written request therefore from
the Company Shareholder."

         3.      Amendment to Article V. Article V is amended by adding new
Section 5.18 and 5.19 as follows:

         "5.18   Waiver of Rights of First Refusal.  Each of the Company
Shareholders hereby (i) consents to the sale of the Company Capital (including
their respective shares in the Company) by each of the Company Shareholders
pursuant hereto as required by Section 13.1 of the Company's charters
(Gesellschaftsvertrag) waives any and all rights of first refusal such Company
Shareholder may have, whether by virtue of Section 13 or Section 14 of the
Company's charter or otherwise, with respect to sale of Company Capital to Sub
by the other Company Shareholders pursuant to this Agreement.

         5.19    Office Lease.  The Company Shareholders shall ensure that, no
more than 30 days after the Closing Date, the Company shall have entered into a
lease agreement of the owner of the Hamburg offices occupied by the Company and
the Subsidiaries (the "Owner") with respect to the office space occupied by the
Company and the Subsidiaries.  The terms of such new agreement, including the
length of the term of the agreement and the rental payments per square meter,
shall be no less favorable to the Company and the Subsidiaries than the terms
of the Lease Agreement dated July 12, 1991 between the Company and  the Owner."



<PAGE>   4
         4.      Amendment to Section 7.3.  Section 7.3 is hereby amended to
read in its entirety as follows:

                 "7.3     Compliance with Securities Laws.

                          (a)     The Company Shareholders have been advised
that (i) the shares of Parent Common Stock issued to the Company Shareholders
pursuant to the Acquisition will be issued as securities exempt from the
registration requirements of the U.S. Securities Act by virtue of Section 4(2)
thereof; and (ii) each Company Shareholders may be deemed to be an affiliate of
the Company.   The Company Shareholders accordingly agree not to sell, transfer
or otherwise dispose of any shares of Parent Common Stock issued to the Company
Shareholders pursuant to the Acquisition unless such sale, transfer or other
disposition is made on the Nasdaq National Market (w) in conformity with the
requirements of Rule 144 promulgated under the Securities Act, or (x) pursuant
to a resale registration statement on Form S-1 or Form S-3 filed by Parent with
the Securities and Exchange Commission ("SEC") which is then in effect; or (y)
upon delivery to Parent of a written opinion of counsel, reasonably acceptable
to Parent in form and substance, that such sale, transfer or other disposition
is otherwise exempt from registration under the Securities Act, or (z) an
authorized representative of the SEC shall have rendered written advice to the
Company Shareholder wishing to effect such sale, transfer or other disposition
(sought by such Company Shareholder or counsel to such Company Shareholder,
with a copy thereof and of all other related communications delivered to
Parent) to the effect that the SEC would take no action or that the staff of
the SEC would not recommend that the SEC take action, with respect to the
proposed sale, transfer or other disposition, if consummated.

                          (b)     Parent will give stop transfer instructions
to its transfer agent with respect to any shares of its Common Stock received
by the Company Shareholder pursuant to the Acquisition and there will be placed
on each certificate representing such shares of Parent Common Stock, or, any
substitutions therefor, a legend stating in substance:

                 "The securities represented by this certificate have not been
                 registered under the Securities Act of 1933, as amended, and
                 may not be sold or transferred, directly or indirectly, in the
                 absence of such registration or an exemption therefrom under
                 said Act." "

         5.      Amendment of Exhibits.  Exhibit A (Representation
Certificate), Exhibit B-1 (Form of Legal Opinion of Counsel to the Company) and
Exhibit E (Registration Rights Agreement) are amended to read in their entirety
as set forth in Exhibit 1, Exhibit 2 and Exhibit 3 hereto, respectively.

         6.      Full Force and Effect.  Subject to the foregoing amendments,
the Original Agreement remains in full force and effect and is herewith
confirmed.

         7.      Counterparts.  This Amendment No. 1 may be executed in one or
more counterparts, all of which shall be considered one and the same agreement
and shall become effective when one or more counterparts have been signed by
each of the parties and delivered to the other party, it being understood that
all parties need not sign the same counterpart.





                                      -4-
<PAGE>   5
         IN WITNESS WHEREOF, the parties have executed this Amendment No. 1 as
of the date first written above.

EPG ELEKTRONISCHE                       CKS GROUP, INC.
PUBLIKATIONEN GMBH


By:  /s/Versteegen                      By: /s/Ramsey Hanna/Attorney in Fact
- ----------------------------------         ----------------------------------
Michael Rene Schopf, Geschaftsfuhrer        Carlton H. Baab,
                                            Executive Vice President and
                                            Chief Financial Officer


                                        RIA 96 VERMOGENSVERWALTUNGS
                                        GMBH
                                        
                                        By: /s/Ramsey Hanna/Attorney in Fact
                                           ----------------------------------
                                            Carlton H. Baab, Geschaftsfuhrer


                                        COMPANY SHAREHOLDERS


                                        /s/Versteegen
                                        ---------------------------------------
                                        Michael Poliza


                                        /s/Versteegen
                                        ---------------------------------------
                                        Michael Rene Schopf


                                        /s/Versteegen
                                        ---------------------------------------
                                        Peter Wernstedt


                                        /s/Versteegen
                                        ---------------------------------------
                                        Detlef Schmuck









            *** AMENDMENT NO.1 TO THE SHARE ACQUISITION AGREEMENT***





                                      -5-
<PAGE>   6

                                        /s/Versteegen
                                        ---------------------------------------
                                        Roland Tetzlaff


                                        /s/Versteegen
                                        ---------------------------------------
                                        Peter Rohwer


                                        /s/Versteegen
                                        ---------------------------------------
                                        Hans Hermann Munchmeyer


                                        Hannover Finanz GmbH Beteiligungen und
                                        Kapitalanlagen

                                        Signature: /s/Versteegen
                                                  -----------------------------
                                        Name:
                                             ----------------------------------
                                        Title:
                                              ---------------------------------



                                        Commerz Unternehmensbeteiligungs-AG

                                        Signature: /s/Junge
                                                  -----------------------------
                                        Name:
                                             ----------------------------------
                                        Title:
                                              ---------------------------------







            *** AMENDMENT NO.1 TO THE SHARE ACQUISITION AGREEMENT***

<PAGE>   1
                                CKS GROUP, INC.

                         REGISTRATION RIGHTS AGREEMENT



         This Registration Rights Agreement (the "Agreement") is made as of
March __, 1997, between CKS Group, Inc., a Delaware corporation ("CKS"), and
the shareholders (the "Company Shareholders") of Prisma Holding GmbH, a limited
liability company organized under the laws of the Federal Republic of Germany
(the "Company"), who are acquiring shares of the Common Stock of CKS pursuant
to that Share Acquisition Agreement dated as of January 8, 1997, as amended by
Amendment No. 1 (the "Acquisition Agreement") among CKS, the Company, CKS
Holding GmbH, a limited liability company organized under the laws of the
Federal Republic of Germany ("Sub") and wholly-owned subsidiary of CKS, and the
Company Shareholders.

         1.      Definitions.  As used in this Agreement:

                 (a)      "1934 Act" means the Securities Exchange Act of 1934,
as amended.

                 (b)      "Act" means the Securities Act of 1933, as amended.

                 (c)      "Form S-3" means such form under the Act as in effect
on the date hereof or any registration form under the Act subsequently adopted
by the SEC which similarly permits inclusion or incorporation of substantial
information by reference to other documents filed by the Company with the
commission.

                 (d)      "Material Event" means the happening of any event
during the period that the registration statement described in Section 2 hereof
is required to be effective as a result of which, in the judgment of CKS,  such
registration statement or the related Prospectus contains or may contain any
untrue statement of a material fact or omits or may omit to state any material
fact required to be stated therein or necessary to make the statements therein
not misleading.

                 (e)      "Registrable Securities" means shares of CKS Common
Stock issued to the Company Shareholders as part of the Acquisition Price
pursuant to the Agreement.

                 (f)      "SEC" means the Securities and Exchange Commission.

                 Terms not otherwise defined herein have the meanings given to
them in the Acquisition Agreement.


<PAGE>   2


         2.      Registration.  CKS shall use commercially reasonable efforts
to cause the Registrable Securities held by the Company Shareholders to be
registered under the Act as soon as practicable after their date of issue to
the Company Shareholders so as to permit the resale thereof, and in connection
therewith shall prepare and file with the SEC and shall use commercially
reasonable efforts to cause to become effective at such time, a registration
statement in such form as is then available under the Act covering the
Registrable Securities; provided, however, that the Company Shareholders shall
provide all such information and materials and take all such action as may be
required in order to permit CKS to comply with all the applicable requirements
of the SEC and to obtain any desired acceleration of the effective date of such
registration statement, such provision of information and materials to be a
condition precedent to the obligations of CKS pursuant to this Agreement.  The
offerings made pursuant to such registration shall not be underwritten.

         3.      Postponement of Registration.

                 (a)      Registration.  Notwithstanding Section 2 above, CKS
shall be entitled to postpone the declaration of effectiveness of the
registration statement prepared and filed pursuant to Section 2 for a
reasonable period of time, but not in excess of ninety (90) calendar days after
the applicable deadline, if the Board of Directors of CKS, acting in good
faith, determines that there exists material non-public information about CKS.

                 (b)      Material Event.  The Company Shareholders agree that,
upon receipt of any notice from CKS of the happening of a Material Event, the
Company Shareholders will forthwith discontinue disposition of the Registrable
Securities pursuant to the registration statement described in Section 2 until
the Company's receipt of copies of supplemented or amended prospectuses
prepared by CKS, and, if so directed by CKS, the Company will deliver to CKS
(at the expense of CKS) all copies in its possession, other than permanent file
copies then in the Company Shareholders' possession, of the prospectus covering
such Registrable Securities current at the time of receipt of such notice.  In
no event shall CKS delay causing to be effective a supplement or post-effective
amendment to a registration statement pursuant to Section 2 or the related
prospectus, for more than sixty (60) consecutive days or one hundred twenty
days (120) days during any 365 consecutive calendar day period.

         4.      Obligations of CKS.  CKS shall (i) prepare and file with the
SEC the registration statement in accordance with Section (2) hereof with
respect to the shares of Registrable Securities and shall use commercially
reasonable efforts to cause such registration statement to become effective as
provided in Section 2 and to keep such registration statement effective until
the earlier of the sale of all of the Registrable Securities so registered or
one year after the issuance of such shares by CKS to the Company Shareholders;
(ii) prepare and file with the SEC such amendments and supplements to such
registration statement and the prospectus used in connection therewith as may
be necessary and to comply with the provisions of the Act with respect to the
sale or other disposition of all securities proposed to be registered in such
registration statement until the earlier of the sale of all of the shares of
Registrable Securities so registered or one year after the issuance of such
shares by CKS to the Company Shareholders; (iii) furnish to the Company
Shareholders such number of copies of any prospectus (including any preliminary
prospectus and any amended or supplemented prospectus)






                                      -2-

<PAGE>   3
in conformity with the requirements of the Act, and such other documents, as
the Company Shareholders may reasonably request in order to effect the offering
and sale of the shares of the Registrable Securities to be offered and sold,
but only while CKS shall be required under the provisions hereof to cause the
registration statement to remain current; (iv) use its commercially reasonable
efforts to register or qualify the shares of the Registrable Securities covered
by such registration statement under the securities or blue sky laws of such
jurisdictions as the Company Shareholders shall reasonably request (provided
that CKS shall not be required in connection therewith or as a condition
thereto to qualify to do business or to file a general consent to service of
process in any such jurisdiction where it has not been qualified), and do any
and all other acts or things which may be necessary or advisable to enable the
Company Shareholders to consummate the public sale or other disposition of the
Registrable Securities in such jurisdictions; (v) notify the Shareholder
Representative upon the happening of any event as a result of which the
prospectus included in such registration statement, as then in effect, includes
an untrue statement of a material fact or omits to state a material fact
required to be stated therein or necessary to make the statements therein not
misleading in the light of the circumstances then existing; (vi) so long as the
registration statement remains effective, promptly prepare, file and furnish to
the Company Shareholders a reasonable number of copies of a supplement to or an
amendment of such prospectus as may be necessary so that, as thereafter
delivered to the purchasers of the Registrable Securities, such prospectus
shall not include an untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary to make the statements
therein not misleading in the light of the circumstances then existing; (vii)
notify the Shareholder Representative, promptly after it shall receive notice
thereof, of the date and time the registration statement and each
post-effective amendment thereto has become effective or a supplement to any
prospectus forming a part of such registration statement has been filed; (viii)
notify the Shareholder Representative promptly of any request by the SEC for
the amending or supplementing of such registration statement or prospectus or
for additional information; and (ix) advise the Shareholder Representative,
promptly after it shall receive notice or obtain knowledge thereof, of the
issuance of any stop order by the SEC suspending the effectiveness of the
registration statement or the initiation or threatening of any proceeding for
that purpose and promptly use its best efforts to prevent the issuance of any
stop order or to obtain its withdrawal if such stop order should be issued.
In connection with any offering of shares of Registrable Securities registered
pursuant to this Agreement, CKS shall (x) furnish the Company Shareholders, at
CKS's expense, with unlegended certificates representing ownership of the
shares of Registrable Securities being sold in such denominations as the
Company shall request and (y) instruct the transfer agent and registrar of the
Registrable Securities to release any stop transfer orders with respect to the
shares of Registrable Securities being sold.

         5.      Expenses.  CKS shall pay the expenses incurred by CKS in
connection with any registration of Registrable Securities pursuant to this
Agreement including all SEC, NASD and blue sky registration and filing fees,
printing expenses, transfer agents' and registrars' fees, and the reasonable
fees and disbursements of CKS's outside counsel and independent accountants.
The Company Shareholders shall be responsible for all underwriting discounts,
commissions and transfer taxes, as well as any other expenses incurred by the
Company Shareholders, including the fees and disbursements of counsel to the
Company Shareholders.





                                      -3-
<PAGE>   4

         6.      Indemnification.  In the event of any offering registered
                 pursuant to this Agreement:

                 (a)      CKS will indemnify the Company Shareholders against
all expenses, claims, losses, damages and liabilities (or actions in respect
thereof), including any of the foregoing incurred in settlement of any
litigation, commenced or threatened, arising out of or based on any untrue
statement (or alleged untrue statement) of a material fact contained in any
registration statement, prospectus, offering circular or other document, or any
amendment or supplement thereto, incident to any such registration,
qualification or compliance, or based on any omission (or alleged omission) to
state therein a material fact required to be stated therein or necessary to
make the statements therein, in light of the circumstances in which they are
made, not misleading, or any violation by CKS of any rule or regulation
promulgated under the Act, or state securities laws, or common law, applicable
to CKS in connection with any such registration, qualification or compliance,
and will reimburse the Company Shareholders for any legal and any other
expenses reasonably incurred in connection with investigating, preparing or
defending any such claim, loss, damage, liability or action, provided that CKS
will not be liable in any such case to the extent that any such claim, loss,
damage, liability or expense arises out of or is based in any untrue statement
or omission or alleged untrue statement or omission, made in reliance upon and
in conformity with written information furnished to CKS by an instrument duly
executed by the Company Shareholder or any underwriter or agent acting on its
behalf and stated to be specifically for use therein.

                 (b)      The Company Shareholders will indemnify CKS, each of
its directors and officers, each person who controls CKS within the meaning of
Section 15 of the Act, against all claims, losses, damages and liabilities (or
actions in respect thereof) arising out of or based on any untrue statement (or
alleged untrue statement) or a material fact contained in any such registration
statement, prospectus, offering circular or other document, or any omission (or
alleged omission) to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading, but only to
the extent, that such untrue statement (or alleged untrue statement) or
omission (or alleged omission) is made in such registration statement,
prospectus, offering circular or other document in reliance upon and in
conformity with written information furnished to CKS by an instrument duly
executed by the Company and stated to be specifically for use therein and will
reimburse CKS and such directors, officers, or control persons for any legal or
any other expenses reasonably incurred in connection with investigating or
defending any such claim, loss, damage, liability or action, but only to the
extent, that such untrue statement (or alleged untrue statement) or omission
(or alleged omission) is made in such registration statement, prospectus,
offering circular or other document in reliance upon and in conformity with
written information furnished to CKS by an instrument duly executed by the
Company and stated to be specifically for use therein.

                 (c)      Each party entitled to indemnification under this
Section 6 (the "Indemnified Party") shall give notice to the party required to
provide indemnification (the "Indemnifying Party") promptly after such
Indemnified Party has written notice of any claim as to which indemnity may be
sought, and shall permit the Indemnifying Party to assume the defense of any
such claim or any litigation resulting therefrom, provided that counsel for the
Indemnifying Party, who shall conduct the defense of such claim or litigation,
shall be approved by the Indemnified Party (whose approval shall not be
unreasonably withheld), and the Indemnified Party may participate in such
defense at such








                                      -4-
<PAGE>   5
party's expense, and provided further that the failure of any Indemnified Party
to give notice as provided herein shall not relieve the Indemnifying Party of
its obligations under this Agreement, except to the extent, but only to the
extent, that the Indemnifying Party's ability to defend against such claim or
litigation is impaired as a result of such failure to give notice.  No
Indemnifying Party, in the defense of any such claim or litigation, shall,
except with the consent of each Indemnified Party, consent to entry of any
judgment or enter any settlement which does not include as an unconditional
term thereof the giving by the claimant or plaintiff to such Indemnified Party
of a release from all liability in respect to such claim or litigation.

                 (d)      The obligations of CKS and the Company Shareholders
under this Section 6 shall survive the completion of any offering of stock
pursuant to a registration statement under this Agreement.

         7.      Non-Assignment of Registration Rights.  The rights to cause
CKS to register Registrable Securities pursuant to this Agreement may not be
assigned by any Company Shareholder to any person or entity without the prior
written consent of CKS.

         8.      Amendment of Registration Rights. This Agreement may be
amended by the parties hereto at any time by execution of an instrument in
writing signed on behalf of each of the parties hereto.  For purposes of this
Section 8, the Company Shareholders agree that any amendment of this Agreement
signed by the Shareholder Representative shall be binding upon and effective
against all Company Shareholders whether or not they have signed such
amendment.

         9.      Termination.  The registration rights set forth in this
Agreement shall terminate as to any Company Shareholder at such time as all of
the Registrable Securities then held by such Company Shareholder can be sold by
such Company Shareholder in a 3-month period in accordance with Rule 144 under
the Act.

         10.     Notices.  All notices and other communications required or
permitted hereunder shall be in writing and shall be deemed effectively given
upon delivery to the party to be notified in person or by courier service or
five days after deposit with the United States mail, postage prepaid, addressed
(a) if to a Company Shareholder, at the Company Shareholder's address as set
forth in the securities register of CKS or (b) if to CKS at 10441 Bandley
Drive, Cupertino, California 95014.

         11.     Governing Law; Interpretation.  This Agreement shall be
construed in accordance and governed for all purposes by the laws of the State
of California regardless of the laws that might otherwise govern under
applicable principles of conflicts of laws thereof.

         12.     Severability; Survival.  If any portion of this Agreement is
held by a court of competent jurisdiction to conflict with any federal, state
or local law, or to be otherwise invalid or unenforceable, such portion of this
Agreement shall be of no force or effect, and this Agreement shall otherwise
remain in full force and effect and be construed as if such portion had not
been included in this Agreement.








                                      -5-
<PAGE>   6

         13.     Entire Agreement.  This Registration Rights Agreement contains
the entire agreement and understanding of the parties and supersedes all prior
discussions, agreement and understandings relating to the subject matter
hereof.




























                                      -6-
<PAGE>   7
         IN WITNESS WHEREOF, CKS and the Company Shareholders have caused this
Agreement to be signed by their duly authorized respective officers, all as of
the date first written above.



                                        CKS GROUP, INC.


                                        By: /s/ RAMSEY HANNA/Attorney-In-Fact
                                           ------------------------------------ 
                                           Mark D. Kvamme, President and Chief
                                           Executive Officer


                                        COMPANY SHAREHOLDERS


                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Michael Poliza


                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Michael Rene Schopf


                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Peter Werrstedt


                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Detlef Schmuck


                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Roland Tetzlaff


                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Peter Rohwer


                       ***REGISTRATION RIGHTS AGREEMENT**

                                      -7-

<PAGE>   8
                                        /s/ VERSTEEGEN
                                        ---------------------------------------
                                        Hans Herman Munchmeyer


                                        Hannover Finanz GmbH Beteiligungen und
                                        Kapitalanlagen

                                        Signature:  /s/ VERSTEEGEN
                                                  -----------------------------
                                        Name:__________________________________
                                        Title:_________________________________


                                        Commerz Unternehmensbeteiligungs AG

                                        Signature:  /s/ A. BANES
                                                  -----------------------------
                                        Name:__________________________________
                                        Title:_________________________________

<PAGE>   1
                                  EXHIBIT 5.1

                                 March 18, 1997



CKS Group, Inc.
10441 Bandley Drive
Cupertino, California  95014

      RE:  REGISTRATION STATEMENT ON FORM S-3

Ladies and Gentlemen:

      We have examined the Registration Statement on Form S-3 to be filed by
you with the Securities and Exchange Commission on or about March 18, 1997
(the "Registration Statement") in connection with the registration under the
Securities Act of 1933, as amended, of a total of 86,603 newly issued shares of
your Common Stock (the "Shares"), to be offered for sale for the benefit of
certain selling stockholders.  The Shares are to be sold from time to time in
the over-the counter-market at prevailing prices or as otherwise described in
the Registration Statement.  As legal counsel for CKS Group, we have examined
the proceedings taken by you in connection with the sale of the Shares.

      It is our opinion that upon conclusion of the proceedings being taken or
contemplated by us, as your counsel, to be taken prior to the issuance of the
Shares, and upon completion of the proceedings being taken in order to permit
such transactions to be carried out in accordance with the securities laws of
the various states or foreign jurisdictions where required, the Shares, when
issued and sold in the manner described in the Registration Statement, will be
legally and validly issued, fully paid and non-assessable.

      We consent to the use of this opinion as an exhibit to the Registration
Statement, including the prospectus constituting a part thereof, and further
consent to the use of our name wherever it appears in the Registration
Statement and any amendments thereto.

                                       Very truly yours,

                                       WILSON SONSINI GOODRICH & ROSATI
                                       Professional Corporation

                                       /s/WILSON SONSINI GOODRICH & ROSATI


<PAGE>   1
                                  EXHIBIT 23.1



           CONSENT OF KPMG PEAT MARWICK LLP, INDEPENDENT ACCOUNTANTS



The Board of Directors
CKS Group, Inc.


We consent to the incorporation by reference herein of our report dated
December 16, 1996, on our audit of the consolidated financial statements and
schedule of CKS Group, Inc. and subsidiaries as of November 30, 1995 and 1996
and for each of the years in the three-year period ended November 30, 1996,
which report appears in the November 30, 1996 annual report on Form 10-K of CKS
Group, Inc.  We also consent to the incorporation by reference herein of our
report dated June 6, 1996, on our audit of the financial statements of
Schell/Mullaney, Inc. as of December 31, 1994 and 1995, and for each of the
years in the three-year period ended December 31, 1995, which report appears in
the Form 8-K/A of CKS Group, Inc. dated August 1, 1996.  We also consent to the
incorporation by reference herein of our report dated February 28, 1997, on our
audit of the supplemental consolidated financial statements of CKS Group, Inc.
and subsidiaries as of November 30, 1995 and 1996 and for each of the years in
the three-year period ended November 30, 1996, which report appears in the
Form 8-K/A of CKS Group, Inc. dated January 31, 1997.  We also consent to the
references to our firm under the heading "Experts" in the Prospectus.



                           /s/ KPMG PEAT MARWICK LLP




San Jose, California
March 14, 1997





                                      II-7

<PAGE>   1

                                  EXHIBIT 23.2



                  CONSENT OF ROBBINS, SPIELMAN, KOENIGSBERG &
                        PARKER LLP, INDEPENDENT AUDITORS



The Board of Directors of
CKS Group, Inc.:



         We consent to the incorporation by reference herein of our report
dated November 4, 1996, except as to Note 9 which is as of December 30, 1996,
with respect to the balance sheets of Donovan & Green, Inc. as of December 31,
1994 and 1995, and the related statements of operations and retained earnings
and cash flows for the years then ended, which report appears in the report on
Form 8-K of CKS Group, Inc., dated January 3, 1997.  We also consent to the
reference to our firm under the heading "Experts" in the Prospectus.


                                       /s/ ROBBINS, SPIELMAN, KOENIGSBERG &
                                       PARKER LLP


New York, New York
March 13, 1997

<PAGE>   1
                                  EXHIBIT 23.3




               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS



The Board of Directors of
CKS Group, Inc.:



         We consent to the reference to our firm under the caption "Experts"
and to the use of our report dated January 31, 1997, with respect to the
financial statements of McKinney & Silver incorporated herein by reference from
the report on Form 8-K/A of CKS Group, Inc., dated January 31, 1997, as amended
March 5, 1997.


                             /s/ ERNST & YOUNG LLP


Raleigh, North Carolina
March 13, 1997


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