CONSUMERS FINANCIAL CORP
8-K, 1997-08-11
SURETY INSURANCE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549



                                    FORM 8-K

                                 CURRENT REPORT



     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



      Date of Report (Date of Earliest Event Reported):       July 25, 1997



                         CONSUMERS FINANCIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)

                                  PENNSYLVANIA
                 (State or Other Jurisdiction of Incorporation)

               0-2616                                        23-1666392
      (Commission File No.)                                 (I.R.S. Employer
                                                            Identification No.)



1200 Camp Hill By-Pass, Camp Hill, Pennsylvania             17011-3774
(Address of Principal Executive Offices)                   (Zip Code)


                                  717-761-4230
              (Registrant s Telephone Number, Including Area Code)
              
              FORM 8-K CURRENT REPORT



ITEM 5. OTHER EVENTS

On July 25, 1997, the Merger Agreement between Consumers Financial Corporation
(the  Company), LaSalle Group, Inc. (LaSalle) and Consumers Acquisition Corp.
was terminated as a result of LaSalle s inability to provide the funding
necessary to complete the merger transaction.  On July 28, 1997, the Company
signed a Letter of Intent to sell its credit insurance operations to Life of 
the South Corporation, a Georgia-based insurance holding company with 
administrative offices in Florida.

Pursuant to the Letter of Intent, after the completion of due diligence and the
execution of a definitive agreement, Life of the South will acquire the
Company s marketing organization and all of its inforce credit insurance
business in the transaction.  American Republic Insurance Company, an 
Iowa-based insurer, will act as a financial reinsurer backing Life of the South 
in these transactions, which will require insurance regulatory approval and the 
approval of Consumers  shareholders. Consumers will receive the selling price 
for its inforce business in cash at closing. However, the selling price for the
marketing organization is contingent upon the amount of premiums produced by
Consumers  current accounts in the future and will be received over a five-year
period. During this period, Consumers intends to liquidate its remaining assets
and pay all creditors and preferred stockholders.  All remaining assets will be
distributed in cash to Consumers  common stockholders.


ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS
        (a)  Financial Statements of Business Acquired
             Not Applicable
        (b)  Pro Forma Financial Information
             Not Applicable
        (c)  Exhibits
             99  Press Release regarding termination of Merger Agreement and
                 signing of Letter of Intent
                 
                 SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                          CONSUMERS FINANCIAL CORPORATION
                                                       Registrant



Date      August 11, 1997                 By     /S/ James C. Robertson      
                                                James C. Robertson, President
                                                and Chief Executive Officer



Date      August 11, 1997                 By     /S/ R. Fredric Zullinger    
                                                R. Fredric Zullinger
                                                Senior Vice President,
                                                Chief Financial Officer
                                                and Treasurer<PAGE>


                                EXHIBIT 99

PRESS RELEASE
FOR IMMEDIATE RELEASE

For Further Information, Contact:
R. Fredric Zullinger, Chief Financial Officer
Telephone (717) 761-4230

           CONSUMERS FINANCIAL CORPORATION ANNOUNCES THAT THE LASALLE
         MERGER AGREEMENT HAS BEEN TERMINATED AND A LETTER OF INTENT HAS
                 BEEN SIGNED WITH LIFE OF THE SOUTH CORPORATION


        Camp Hill, PA (July 29, 1997) - Consumers Financial Corporation
(Consumers) (NASDAQNMS, CFIN) announced today that the Merger Agreement with
LaSalle Group, Inc. has been terminated as a result of LaSalle's inability to
secure the funding necessary to complete the transaction.

        Consumers also announced that it has signed a letter of Intent to sell
its credit insurance operations to Life of the South Corporation, a 
Georgia-based insurance holding company with administrative offices in 
Jacksonville, Florida. Life of the South is a regional credit insurance 
organization which presently administers approximately $150 million of credit 
insurance premiums annually.

        Life of the South will acquire Consumers' marketing organization and 
all of its in force credit insurance business in the transaction. American 
Republic Insurance Company, an Iowa Insurance Company with an A rating from 
A.M. Best and over $100 million in capital and surplus, will act as a financial 
reinsurer backing Life of the South in these transactions, which will require 
insurance regulatory approval and the approval of Consumers' shareholders.

        Consumers will receive, in cash, the selling price for its in force
business at closing. The selling price for the marketing organization is
contingent upon the amount of premiums produced by Consumers' current accounts
in the future and will be reviewed over a five-year period. During this period,
Consumers will liquidate its remaining assets and pay all creditors and
preferred stockholders. All remaining assets will be distributed in cash to
Consumers' common shareholders.

        Consumers is an insurance holding company which, through its 
subsidiaries, is a leading provider of credit life and credit disability 
insurance in the Middle Atlantic region of the United States.




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