CONSUMERS FINANCIAL CORP
10-K, 1999-04-01
SURETY INSURANCE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K

< X >Annual report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998

                         COMMISSION FILE NUMBER: 0-2616

                         CONSUMERS FINANCIAL CORPORATION
                             1200 CAMP HILL BY-PASS
                               CAMP HILL, PA 17011

      PENNSYLVANIA                              23-1666392
      (State or other jurisdiction of           (I.R.S. Employer
      incorporation or organization)            Identification No.)

Securities registered pursuant to Section 12(b) of the Act:

                                                Name of each exchange
      Title of each class                          on which registered   
              None                                    Not listed

Securities registered pursuant to Section 12(g) of the Act:

                                                Name of each exchange
      Title of each class                          on which registered   
      Common stock (no par) (voting)                  Not listed
      8 1/2% Preferred Stock Series A
    (Par Value $1.00 per share) (non-voting)

      Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
filing such requirements for the past 90 days.

                          Yes    XX         No         

      Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.

      Based on the closing price on March 1, 1999, the aggregate market value of
common stock held by non-affiliates of the registrant was $360,961.

      The number of outstanding common shares of the registrant as of March 1,
1999 was 2,578,295.

                                     PART I

ITEM 1.     BUSINESS
                                     GENERAL

      Consumers Financial Corporation (the "Company") is an insurance holding
company which, until October 1, 1997, was a leading provider, through its
subsidiaries, of credit life and credit disability insurance in the Middle
Atlantic region of the United States. The insurance subsidiaries are licensed in
26 states and the District of Columbia and conducted the majority of their
business in the states of Pennsylvania, Delaware, Maryland, Nebraska, Ohio and
Virginia, marketing credit insurance products primarily through automobile
dealers. In connection with its credit insurance operations, the Company also
marketed, as an agent, an automobile extended service warranty product.
Effective October 1, 1997, the Company transferred all of its credit insurance
and fee income accounts to Life of the South Corporation ( LOTS ), a Georgia-
based financial services holding corporation. On January 1, 1998,  LOTS hired
substantially all of the sales and marketing personnel of the Company and
assumed the administration of the Company s credit insurance business. In
addition, effective January 1, 1998, the Company also reinsured to American
Republic Insurance Company ( American Republic ), a financial partner of LOTS in
this transaction, 100% of its credit insurance business which was inforce on
September 30, 1997 (the  Sale of Assets ) and reinsured 100% of the credit
insurance business written on the policy or certificate forms of the Company s
subsidiaries in the fourth quarter of 1997. In connection with these
transactions, the Company and LOTS also agreed that, with respect to one of the
subsidiaries,  the new credit insurance business produced by that subsidiary s
former customer accounts, which were transferred to LOTS, would continue to be
written on the policy or certificate forms of the subsidiary until September 30,
1999, or an earlier date which may be agreed to by the parties. This premium and
the related insurance risk have also been reinsured 100% to American Republic.

      Settlement on the Sale of Assets transaction, which received the approval
of state insurance regulators and the approval of the Company s preferred and
common shareholders at a special meeting held on March 24, 1998 (the  Special
Meeting ), took place in May 1998. At the Special Meeting, the Company s
shareholders also approved a Plan of Liquidation and Dissolution pursuant to
which the Company intends to liquidate its remaining assets, provide for all
liabilities, redeem its preferred stock and distribute any remaining cash to its
common shareholders.

      In 1992, the Company sold all of its traditional whole-life, term and
annuity business. In 1994, the Company reinsured substantially all of its
universal life insurance business to a third party insurer and, effective
January 1, 1997, it sold its remaining block of universal life business back to
the direct writer of the business. Additional information regarding the sale of
the Individual Life Insurance Division s in-force business appears below under
"Operations."

      The Company, through its wholly-owned subsidiary, IAAC, Inc., formerly
Interstate Auto Auction, Inc. ("Interstate"), also conducted wholesale and
retail automobile auctions of used vehicles for automobile dealers, banks and
leasing companies. The Company sold the business and the related operating
assets of Interstate in November 1996 for cash in the amount of $4.85 million.
Additional information regarding the termination of the auto auction operations
appears below under  Operations. 

      The term "Company" when used herein refers to Consumers Financial
Corporation and its subsidiaries unless the context requires otherwise. The
Company's executive offices are located at 1200 Camp Hill By-Pass, Camp Hill,
Pennsylvania 17011. Its telephone number is (717) 730-6320.

      The Company was formed in 1966 as 20th Century Corporation (a Pennsylvania
business corporation) and adopted its present name on May 30, 1980. The Company
operated through various wholly-owned subsidiaries since it was formed; however,
all of these subsidiaries have been either sold or liquidated except for
Consumers Life Insurance Company, a Delaware life insurance company ( Consumers
Life ), Investors Fidelity Life Assurance Corp., an Ohio life insurance company
which is a subsidiary of Consumers Life, and Consumers II Ltd., a reinsurance
company domiciled on the Island of Nevis.

      Prior to the discontinuation of its business operations, as discussed
above, the Company operated in three industry segments: the Automotive Resource
Division, which marketed credit insurance and other products and services to its
automobile dealer customers, the Individual Life Insurance Division and the Auto
Auction Division. These segments did not include the corporate activities of
Consumers Financial Corporation which previously were insignificant in relation
to the three segments. All three segments are now presented as discontinued
operations in the Company s consolidated financial statements for all periods
presented.  See Note 4 of the Notes to Consolidated Financial Statements
appearing elsewhere in this Form 10-K.

      At the Special Meeting referred to above, the Company s shareholders also
approved a Plan of Liquidation and Dissolution (the  Plan of Liquidation )
whereby, following the Sale of Assets, the Company would be liquidated by (i)
the sale of its remaining assets, (ii) the payment of all claims, liabilities
and expenses, (iii) the redemption and cancellation of all outstanding shares of
Preferred Stock, and (iv) the pro rata distribution of any remaining cash to the
holders of Common Stock. The liquidation process is expected to be concluded in
approximately five years. During that period, the Company will consider and
evaluate any other viable proposals for the sale of the Company or its assets
which would provide greater value to shareholders.

      The assets and liabilities of the Company may be transferred to a
liquidating trust if the Board of Directors determines that the use of a
liquidating trust provides the best alternative for liquidating the Company. If
the Company s assets and liabilities are transferred to such a trust, all
distributions to shareholders would then be made directly from the liquidating
trust after the satisfaction of all liabilities.

                                   OPERATIONS

      The Company's principal subsidiaries, which, until October 1, 1997, were
engaged in the marketing of credit insurance business, are Consumers Life and
Investors Fidelity Life Assurance Corp. Together these companies are licensed in
26 states and the District of Columbia. In August 1997, the Company sold another
wholly-owned subsidiary, Consumers Life Insurance Company of North Carolina,
which had also been engaged in the sale of credit insurance.

      As noted previously in this Item 1, the Company sold its credit insurance
customer accounts to LOTS as of October 1, 1997 and, effective January 1, 1998,
the Company transferred to American Republic, through reinsurance, its September
30, 1997 inforce block of credit insurance business and 100% of the credit
insurance business written in the fourth quarter of 1997. Although one of the
Company s insurance subsidiaries has agreed to allow all new credit insurance
premiums produced by the customer accounts which were sold to LOTS to be written
on the policy or certificate forms of the subsidiary until September 30, 1999,
all of this business will be reinsured 100% to American Republic. As a result of
these transactions with LOTS and American Republic, the Company has no remaining
business segments, since it sold the remainder of its individual life insurance
business as of January 1, 1997 and sold its auto auction business in November
1996. The information appearing below briefly describes the three business
segments in which the Company previously operated. The activities of the Company
are now restricted primarily to the collection of investment income on the
Company s remaining invested assets, the collection of fee revenues from LOTS
relating to the sale of the Company s credit insurance accounts and the payment
of certain corporate costs and other fixed overhead expenses.

      Since the reinsurance treaty between Consumers Life and American Republic
is an indemnity agreement, Consumers Life would become liable for the insurance
risks transferred in the event American Republic is unable to meet its
obligations under the reinsurance agreement.<PAGE>
AUTOMOTIVE RESOURCE DIVISION

      Prior to the sale of its credit insurance and fee income accounts to LOTS
as of October 1, 1997, the Company marketed and retained the risk on credit
insurance in connection with consumer loan transactions, substantially all of
which were automobile purchases. Credit life insurance provides funds in the
event of the insured's death for payment of a specified loan or loans owed by
the insured. Similarly, credit disability insurance provides for the periodic
paydown of such loans during the term of the insured's disability. In most
cases, the entire premium is paid at the time the insurance is issued. The
primary beneficiary under credit insurance is the lender, with any proceeds in
excess of the unpaid portion of the loan payable to a named second beneficiary
or the insured's estate. 

      The credit insurance business was the major source of the Company's
revenues and, until 1991, provided the majority of its profits as well.
Automobile sales accounted for substantially all of the credit insurance sold by
the Company. The credit insurance industry and the Company s credit business
were both adversely affected in the early 1990's by the increase in the number
of automobiles which were being leased instead of purchased, not only because
there was a general lack of availability of approved credit insurance products
applicable to leases but also due to a reluctance on the part of automobile
dealers to emphasize the sale of credit insurance products on lease
transactions.

      The Company also marketed, in an agency capacity, extended service
automobile warranty products through its wholly-owned subsidiary, Consumers Car
Care Corporation. These products were underwritten by unaffiliated insurance
companies, administered by unaffiliated third party administrators and sold
primarily through automobile dealers who also sold the Company's credit
insurance. Other related products and services were also offered to the
Company's automobile dealer customers.

INDIVIDUAL LIFE INSURANCE DIVISION

      In March of 1992, the Company announced the termination of this Division's
marketing activities and announced its intent to sell its existing blocks of
whole-life, term, annuity and universal life business. Effective October 1,
1992, the traditional whole-life, term and annuity business was sold for $5.6
million to the Londen Insurance Group located in Phoenix, Arizona. Effective
December 31, 1994, the Company coinsured its direct universal life business and
irrevocably assigned all its right, title and interest in a block of assumed
universal life business (coinsured from AMEX Life Assurance Company on a 90%
quota share basis) to American Merchants Life Insurance Company, located in
Jacksonville, Florida, for $5.5 million. Effective January 1, 1997, the Company
sold its remaining block of individual life insurance business back to the
direct writer of the business. The direct writer paid the Company a recapture
consideration of $1.05 million in March 1997 when the transaction closed.

AUTO AUCTION DIVISION

      As indicated previously, the business and the related operating assets of
Interstate were sold in November 1996 for cash of $4.85 million. See Note 4 of
the Notes to Consolidated Financial Statements appearing elsewhere in this Form
10-K for further information concerning the sale and its impact on the Company s
operating results. Prior to the sale,  Interstate conducted   wholesale
automobile auctions of used vehicles at its facility in Mercer, Pennsylvania
(about 50 miles north of Pittsburgh). Interstate s customers included automobile
dealers and leasing companies. In connection with its weekly auctions,
Interstate provided a body shop repair and conditioning service and an
arbitration service through which disputes between buyers and sellers were
resolved.

                                   INVESTMENTS

      The Company's insurance subsidiaries have historically  invested 
primarily in fixed maturity securities (bonds) and, to a lesser extent, in
mortgages with intermediate terms (generally not more than seven years).
Investments in mortgages allowed the Company to obtain higher yields while
maintaining maturities in the five to seven year range. Prior to the sale of the
Company s direct universal life business, the Company's investment policy also
included investing in certain mortgage-backed securities which provided
competitive yields on assets supporting these interest sensitive products. In
connection with the Sale of Assets transaction with American Republic and LOTS,
the Company sold substantially all of its bonds in late 1997 and early 1998. The
Company s only remaining fixed maturity securities are bonds which the insurance
subsidiaries are required to maintain on deposit with various state insurance
departments. 

      The Company s mortgage loan portfolio, which relates primarily to
commercial real estate, has declined significantly during the past four years,
from $9.9 million at the end of 1994 to $1.6 million at December 31, 1998. The
reduction is primarily attributable to the sale of certain mortgages,
refinancings and early payoffs. Approximately $1.1 million of the mortgage
balance at the end of 1998 relates to a loan issued to the co-owner of the
Company s home office building. The mortgage portfolio has generally been
concentrated in the Central Pennsylvania area. The Company considered this
strategy to be conservative because this region has historically not been
particularly susceptible to wide economic swings in recessionary times, due to
the diversity of industries throughout the area and the presence of government
operations and military installations.

      Following the approval of the Plan of Liquidation, the Company has
maintained all of its remaining investable funds in short-term securities in
order to provide the liquidity necessary to pay current expenses and to
eliminate the market risk associated with bond investments. The Company also
intends to invest the funds which arise from the eventual liquidation of its
mortgage loan and real estate investments in short-term securities.

      The following table sets forth the Company's investment results for the
periods indicated:

<TABLE>


                                                     Years ended December 31,
                                    1998                    1997                         1996
                                Net                     Net                          Net
                            Investment   Yield       Investment    Yield         Investment    Yield
                              Income       %           Income        %             Income        %
<S>                             <C>       <C>            <C>        <C>               <C>        <C>
 Interest:

      Fixed maturities           $175     5.0            $1,934     6.7             $2,364        6.2

      Mortgage loans              139     7.8               189     8.7                421        9.0
      Policy loans                                                                      33        6.6

      Short term                  733     4.3               486     4.4                265        4.5
 investments

      Real estate                                                                      157             (1
                                                                                                       )
      Other                                                  82     9.7                 17        1.0

                                1,047     5.5             2,691     6.3              3,257        6.5

 Investment expenses              (85)   (0.4)             (675)   (1.6)              (680)     (0.9)<PAGE>
 Total net investment
     income                       962      5.1            2,016     4.7              2,577        5.6

 Less investment income
 for period subsequent
 to adoption of
 liquidation basis of
 accounting                       487
 Net investment income 
 for period prior to
 adoption of liquidation
 basis of accounting              475                     2,016                      2,577

 Less net investment
 income attributable to
 discontinued operations          415                     1,953                      2,518

 Net investment income
 attributable to
 continuing operations            $60                       $63                        $59

</TABLE>
(1)   Represents rental income related to three properties classified as non-
      investment real estate.

                                   COMPETITION

      Inasmuch  as  the  Company  no  longer  conducts  any  insurance  or other
operations, it no longer competes with other organizations.

                                   REGULATION

      The  Company's  insurance  subsidiaries  are  subject  to  regulation  and
supervision  in  the  states  in  which  they  are  licensed. The extent of such
regulation varies from state to state, but, in general, each state has statutory
r e s t r ictions  and  a  supervisory  agency  which  has  broad  discretionary
administrative   powers.  Such  regulation  is  designed  primarily  to  protect
policyholders  and  relates  to  the licensing of insurers and their agents, the
approval of policy forms, the methods of computing financial statement reserves,
the  form  and  content  of  financial reports and the type and concentration of
permitted  investments.  The  Company's  insurance  subsidiaries  are subject to
periodic  examination by the insurance departments of their respective states of
d o m i c ile.  Although  the  insurance  subsidiaries  no  longer  have  direct
policyholders,  these  state  regulators  continue  to  monitor  the  companies 
statutory  capital  and  surplus and other aspects of their financial compliance
with state insurance laws and regulations.



      The dividends which a life insurance company may distribute are subject to
regulatory  requirements based upon minimum statutory capital and surplus and/or
statutory  earnings.  In  addition  to  regulatory  considerations,  the overall
financial  strength  of each operating entity is considered before dividends are
paid. Additionally, the amount of dividends a  life insurance company can pay is
subject  to  certain  tax  considerations.  See  Notes  3 and 15 of the Notes to
Consolidated Financial Statements appearing elsewhere in this Form 10-K.

      The  Company  is  also  subject  to regulation under the insurance holding
company  laws  of various states in which it does business. These laws vary from
state  to  state, but generally require insurance holding companies and insurers
that are subsidiaries of holding companies to register and file certain reports,
including  information concerning their capital structures, ownership, financial
condition  and  general business operations, and require prior regulatory agency
approval  of changes in control of an insurer, most dividends and intercorporate
transfers  of  assets within the holding company structure. The purchase of 
more than  10% of the outstanding shares of the Company's common stock by one or
more affiliated  parties  would require the prior approval of certain state 
insurance departments which regulate the Company.

                              EMPLOYEES AND AGENTS

      As  of  March   31, 1999, the Company had only 4 full-time employees and 2
part-time  employees.  On  January 1, 1998, all of the Company s sales personnel
resigned  and  became  employees  of  LOTS  in  connection with the transactions
discussed  earlier  in  this  Item 1, and certain other administrative employees
were terminated.

      The  Company  has adequate insurance coverage against employee dishonesty,
theft,  forgery  and  alteration  of  checks  and similar items. There can be no
assurance  that  the Company will be able to continue to obtain such coverage in
the future or that it will not experience uninsured losses.


ITEM 2.     PROPERTIES

      Since  September  1989,  the  Company  has  maintained  its  executive and
business  offices  in  a leased building located at 1200 Camp Hill By-Pass, Camp
Hill,  Pennsylvania.  The  office  building contains approximately 44,000 square
feet of office space (approximately 39,000 square feet of leasable space). Prior
to 1993, the Company leased the entire facility at an annual rental of $421,000,
plus insurance, taxes and utilities. In March of 1994, the Company exercised its
option  to acquire a 50% interest in its home office building, which reduced the
Company  s  annual  rent  to  $204,000. The option price was approximately $1.75
million. As a result of the termination in 1992 of all new business functions in
the  Individual  Life Insurance Division and the transaction with LOTS discussed
in  Item  1,  the  Company now occupies approximately 14% of the leasable office
space.  The  Company  has  leased about 45% of the leasable space to third party
tenants  pursuant  to  various  short-term  leases.  As  of  March  1, 1999, the
a n nualized  rental  income  to  the  Company  under  these  sub-leases  totals
approximately  $210,000. All of the remaining business activities of the Company
and  its  subsidiaries  are  conducted  at  the  above  address  in  Camp  Hill,
Pennsylvania.

      In connection with its credit insurance operations, the Company maintained
branch  offices in leased facilities in Philadelphia, Pennsylvania and Columbus,
Ohio until December 31, 1997. The branch offices primarily provided supervision,
sales  and  service  for  credit  insurance agents doing business in the eastern
Pennsylvania, Delaware, New Jersey and Ohio areas.


ITEM 3.     LEGAL PROCEEDINGS

      The  Company is a party to various lawsuits which are ordinary and routine
litigation  incidental  to  its  business. None of these lawsuits is expected to
have  a  materially  adverse  effect  on  the  Company's  financial condition or
operations.  See  Note  12  of  the  Notes  to Consolidated Financial Statements
appearing  elsewhere  in  this  Form  10-K for additional information concerning
litigation matters.


ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      No  matters  were  submitted  during  the  fourth  quarter  of 1998 to the
shareholders  of the Company for their consideration through the solicitation of
proxies or otherwise.


                                     PART II

ITEM 5.     MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS<PAGE>
      Consumers  Financial  Corporation  common  stock  was traded on the NASDAQ
National  Market  System with a ticker symbol of CFIN until June 1, 1998 when it
was  delisted  by  NASDAQ  for  non-compliance with NASDAQ s new market value of
public  float  requirements. The Company s Convertible Preferred Stock, Series A
was  also traded on the NASDAQ National Market System until March 16, 1998, when
it  was  also  delisted  by  NASDAQ for non-compliance with the new public float
requirement  of  a  minimum  of  750,000  shares.  Since the shareholders of the
Company  approved the Plan of Liquidation and Dissolution on March 24, 1998, the
Company did not appeal the delisting decision for either the common or preferred
stock,  nor  did it take any steps to come into compliance with the new rules or
attempt to seek inclusion on the NASDAQ Small Cap Market.

      Quarterly price ranges for the Company s common and preferred stock, based
on  information  provided    by  The  National Association of Securities Dealers
through the NASD OTC Bulletin Board, are presented below.

<TABLE>
             <CAPTION>                                        1998 QUARTERLY STOCK PRICES

                                 1st                2nd                   3rd                 4th
                               Quarter            Quarter               Quarter             Quarter
 <S>                       <C>                 <C>                  <C>                 <C>
 Common Stock

      High                      1.06                0.63                 0.40                0.36
      Low                       0.50                0.25                 0.34                0.13



 Convertible Preferred Stock

 Series A
      High                      8.75                9.00                 9.00                9.00

      Low                       7.00                8.00                 9.00                8.81
</TABLE>
      As  of  December  31,  1998,  there  were 6,622 shareholders of record who
collectively  held 2,578,488 common shares and 105 shareholders of record of the
Convertible Preferred Stock, Series A, who held 481,461 shares.

      Dividends  on  both  the  Company s common stock and Convertible Preferred
Stock,  Series  A,  are  declared  by  the  Board  of Directors. No common stock
dividends  were  declared in either 1998, 1997 or 1996.The Convertible Preferred
Stock, Series A dividends are paid quarterly on the first day of January, April,
July and October at an annual rate of $.85 per share.




ITEM 6.     SELECTED FINANCIAL DATA

      The following table summarizes certain information contained in or derived
from the Consolidated Financial Statements and the Notes thereto.

<TABLE>

                       (NOT COVERED BY INDEPENDENT AUDITOR S REPORT)

                                             For the period
                                             from January 1,
                                                 1998 to                 Years Ended December 31, 
                                              March 24, 1998
 dollar amounts in thousands, except per                          1997        1996         1995       1994
 share<PAGE>
 <S>                                        <C>                <C>          <C>            <C>     <C>
 Total revenues (excluding change 
      in unearned premiums)                   $261                    $40        $378        $664        $201
 Premiums written                               (4)                  (37)         353         685         622

 Net investment income                          60                     63          59          40          54
 Net return on average investments             4.8%                  4.9%        5.4%        6.0%        6.7%

 Loss from continuing operations               (88)               (1,441)     (1,737)     (1,429)     (2,062)
 Discontinued operations                        112               (4,919)         503       (172)         850
 Income (loss) before cumulative effect
 of change                                       24               (6,360)     (1,234)     (1,601)     (1,212)
     in accounting principles

 Cumulative effect of change in                                                                           299
 accounting
     principles
 Net income (loss)                               24               (6,360)     (1,234)     (1,601)       (913)


 Basic and diluted income (loss) per
 common share:

        Loss from continuing operations      (0.08)                (0.73)      (0.83)      (0.71)      (0.94)
        Discontinued operations               0.04                 (1.89)       0.19       (0.07)       0.32 

        Loss before cumulative effect of
 change                                      (0.04)                (2.62)      (0.64)      (0.78)      (0.62)
              in accounting principles
        Cumulative effect of change in 
             accounting principles                                                                      0.11 

        Net loss                             (0.04)                (2.62)      (0.64)      (0.78)      (0.51)
                                                                          December 31, 

                                                      1998        1997        1996         1995       1994
 Total assets                                         $62,68      $85,035    $114,619    $123,322    $125,276
                                                           8

 Total debt                                                0            0           0       2,537       3,389
 Shareholders  equity and redeemable                                6,724      13,343      15,671      15,226
     preferred stock

 Shareholders  equity per common share                               0.78        3.31        4.20        3.96
 Net assets in liquidation and
 redeemable                                            5,198
    preferred stock

 Cash dividends declared per common                     NONE         NONE        NONE        NONE        0.05
 share


</TABLE>

ITEM 7.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF                             
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS

      A  review  of  the  significant  factors  which affected the Company s net
assets in liquidation at December 31, 1998, its operating results for the period
from  January  1,  1998  to  March 24, 1998 and the changes in its net assets in
liquidation for the period from March 25, 1998 to December 31, 1998 is presented
below.  Information  relating to 1997 and 1996 is also presented for comparative
purposes.  This  analysis  should  be  read in conjunction with the Consolidated
Financial  Statements and the related Notes appearing elsewhere in this Form 10-
K.<PAGE>
                                    OVERVIEW

      At  the  Special  Meeting  of  Shareholders  held  on  March 24, 1998, the
Company  s  preferred and common shareholders approved the sale of the Company s
core  credit  insurance  and  related products business, which was the Company s
only  remaining  business  operation,  following various sales over the past six
years  of  its  traditional  and  universal life insurance business and its auto
auction  business.  In  connection with the sale of its inforce credit insurance
business,  the  Company also sold its credit insurance customer accounts and one
of  its  life  insurance  subsidiaries. At the Special Meeting, the shareholders
also  approved  a  Plan  of  Liquidation  and Dissolution, pursuant to which the
Company  intends  to  liquidate  its  remaining  assets,  provide for all of its
liabilities, redeem its preferred stock and distribute any remaining cash to its
common shareholders.

      The  agreement with Life of the South Corporation (LOTS), the purchaser of
the credit insurance operations, provides that the proceeds from the sale of the
customer  accounts  are  to be received over a five-year period ending September
2002,  based  on  the  amount  of  credit  insurance  premiums produced by those
customer  accounts  during  that  period. The Company may also receive a payment
from  a contingency fund established by the Company and LOTS based on the claims
experience  on  the  inforce  credit  insurance business from October 1, 1997 to
September  30,  2002.  Because  of  these  future  payments and potential future
payments,  the  distribution,  if any, to the Company s common shareholders will
not  be  made  until  late  in  2002,  when  all amounts due from LOTS have been
received. The Company has made substantial reductions in its number of employees
during  the past several years as a result of the discontinuation of its various
businesses.  As of March 31, 1999, four people are employed on a full-time basis
by the Company. During the liquidation period, the Company intends to out source
most of the functions which will continue to be required.

      As  a  result  of  the  approval  of  the Plan of Liquidation, the Company
adopted  a  liquidation  basis  of  accounting  in  its financial statements for
periods subsequent to March 24, 1998. Under liquidation accounting rules, assets
are  stated  at their estimated net realizable values and liabilities are stated
at their anticipated settlement amounts. Prior to March 25, the Company reported
the  results  of  its  operations  and  its  asset  and  liability amounts using
accounting principles applicable to going concern entities.


                 RESULTS OF OPERATIONS AND CHANGES IN NET ASSETS
  
      As  a result of the sale of its remaining business and the adoption of the
Plan  of  Liquidation, as discussed above, the Company s income and expenses now
consist  principally  of (i) fee income from LOTS from the sale of the Company s
customer accounts, (ii) investment income on existing assets and (iii) corporate
expenses, primarily salaries, professional fees and home office rent and related
real  estate  costs.  A  discussion  of  the material factors which affected the
Company  s  results of operations (for  periods prior to March 25, 1998) and the
changes  in its net assets in liquidation (for the period from March 25, 1998 to
December 31, 1998) is presented below.

      For  the year ended December 31, 1998, the Company reported (i) net income
of $24,000 from January 1, 1998 to March 24, 1998 and (ii) an excess of expenses
(including  income  taxes) over income of $202,000 for the period from March 25,
1998  to  December  31, 1998, resulting in a total loss of $178,000. In 1997 and
1996,  the  Company  s  net  losses  totaled  $6.4  million  and  $1.2  million,
respectively.  The  improvement in 1998 is principally the result of significant
expense  reductions,  as discussed below, and the elimination of the substantial
losses  which  were  being  incurred in the Company s credit insurance business,
which  was  sold  to  LOTS  as  of  January  1, 1998. A $3.9 million loss on the
disposal  of  that  segment  and an additional $825,000 operating loss from that
line of business were reflected in the 1997 results of operations. 

      As  indicated  above,  for  the  period  following  the  adoption  of  the
liquidation  basis  of  accounting  (March  25,  1998 to December 31, 1998), the
Company  s  expenses  exceeded  its  revenues  by  $202,000. The excess expenses
include  $527,000  in  income  tax  expense  which resulted principally from the
elimination  of  $472,000  in  deferred tax assets. On a pre-tax basis, revenues
exceeded  expenses  by  $325,000.  The  Company  s revenues consist primarily of
investment income from its existing invested assets and fee income received from
LOTS  from the sale of its credit insurance customer accounts. Investment income
totaled  $962,000  in  1998  and  $487,000  from  March 25 to December 31, 1998.
Investment  income  declined  substantially compared to 1997 and 1996 because of
the  transfer  of  more  than  $35  million  in assets to LOTS and its financial
partner, American Republic Insurance Company, in May 1998 in connection with the
sale  of the Company s credit insurance business. That transaction also resulted
in the transfer of all of the Company s credit insurance policy liabilities. For
the  full  year  of  1998,  the Company s fee income from LOTS totaled $405,000,
after  deducting  $109,000  in  fees which are payable to a former joint venture
partner.  For  the  period  following  the  adoption of the liquidation basis of
accounting,  fee income from LOTS, net of the partner s share,  was $305,000. In
addition  to  investment  income  and  fee  income,  the Company also reported a
significant  increase  in  profits  earned  on  a  now terminated joint venture.
Profits  from the venture totaled $243,000 from March 25, 1998 to the end of the
year.  Since  these profits are based on the claims experience of several blocks
of  insurance business, the level of profits earned in 1998 is not indicative of
amounts which may be earned over the next several years.

      Operating  expenses  for the period from March 25 to December 31 were $1.6
million,  which  included $366,000 in salaries and related benefits, $355,000 in
accounting,  legal  and other professional fees and $243,000 in rent and related
costs  associated  with  the  Company  s  home office building. In addition, the
Company  reported  a  $250,000  charge  in  1998  to  reflect a reduction in the
estimated net realizable value of the office building. During 1998, 36 of the 42
people  employed  by  the  Company  as of December 31, 1997 were terminated, and
during  the  first quarter of 1999, two of the remaining six people became part-
time  employees.  The    reduction  in  expenses  and  the  elimination  of  the
underwriting  losses  the  Company had been experiencing on its credit insurance
business  prior  to  its  sale are the major reasons for the improved results in
1998 compared to the previous two years.

      In  addition  to  the reduction in net assets in liquidation caused by the
$202,000 excess of expenses  over revenues, net assets for the period from March
25, 1998 to December 31, 1998 declined by an additional $1.1 million as a result
of other factors which are discussed below under Capital Resources. 

ESTIMATED NET EXPENSES DURING LIQUIDATION PERIOD

      As indicated above, the liquidation of the Company is expected to continue
for  approximately  four  more  years until all fee payments and other potential
distributions  are  received  from  LOTS.  During this period, certain corporate
expenses  will  continue  to  be incurred and investment income will continue to
earn  on  existing  invested  funds. The Board of Directors may determine during
this  period  that  the  amount  of funds available for ultimate distribution to
shareholders may be increased by transferring all of the Company s remaining net
assets  into a liquidating trust, in which case the trustees of such trust would
be  responsible for liquidating all remaining assets, paying all liabilities and
making  any  distributions  to  the  preferred and common shareholders. Based on
current  estimates, which exclude the potential savings, if any, from the use of
a liquidating trust, the Company believes that its future operating expenses and
other  costs,  including  preferred  stock dividends, will exceed fee income and
other  revenues  during  the  liquidation  period  by  approximately $100,000 to
$200,000.  Actual  income and expenses could vary significantly from the present
estimates  due  to  uncertainties  as to when certain assets will be liquidated,
when  the  preferred  stock will be redeemed, the level of actual expenses which
will  be incurred and the ultimate resolution of various contingencies which may
arise.



                               FINANCIAL CONDITION

      A  discussion of the important elements affecting the Company s net assets
in  liquidation  at December 31, 1998 and its financial position at December 31,
1997 is presented below.

INVESTED ASSETS

      The Company s investments decreased from $41 million at the end of 1997 to
$4.5 million at December 31, 1998. The transfer of more than $35 million to LOTS
and  its  financial  partner in connection with the sale of the Company s credit
insurance  business  accounted  for  virtually  all  of  the decline in invested
assets.  Invested assets at December 31, 1998 consist of (i) U.S. Treasury Notes
(owned  by  the  Company  s  insurance  subsidiaries)  which are on deposit with
numerous  state insurance departments in connection with licensing requirements,
(ii)  three mortgage loans secured by commercial real estate, including one loan
granted to the co-owner of the Company s home office building and secured by the
co-owner  s  one-half  interest  in  the building, (iii) short-term investments,
principally  money  market  funds  and (iv) other invested assets, most of which
were  liquidated  in  early  1999  at amounts equal to their carrying value. The
Company  is  attempting  to  sell its home office building, which has a carrying
value  at  the  end  of  1998 of approximately $1 million and is classified with
Property and Equipment. The Company s only other real estate, a warehouse with a
carrying  value  of  $187,000,  is  classified with Other Real Estate since this
property is also for sale. 

LIQUIDITY

      The  Company  s  subsidiaries  have  historically  met  most of their cash
requirements  from  funds  generated  from  operations,  while  the  Company has
generally  relied  on  its  principal  operating subsidiaries to provide it with
sufficient cash funds to maintain an adequate liquidity position. As a result of
the  Company  s  decision to sell its remaining operations, liquidate all of its
net  assets  and  distribute  cash  to its shareholders, the Company s principal
sources  of  cash  funds  are  the  fee  income  from LOTS, investment income on
existing  assets  and  proceeds  from the sale of non-liquid assets. These funds
must  be  used  to  settle  all remaining liabilities as they become due, to pay
operating  expenses  until  the  Company  is  dissolved  and to pay dividends to
preferred  shareholders  until  the  Company  s preferred stock is redeemed. The
adequacy  of  the Company s liquidity position in the future will be principally
dependent  on  its  ability  to  sell its real estate investments and other non-
liquid assets and the timing of such sales, as well as on the level of operating
expenses the Company must incur during the liquidation period. 

CAPITAL RESOURCES

      Given its plans to liquidate and eventually dissolve, the Company has made
no  commitments  for  capital  expenditures and does not intend to make any such
commitments  in  the future. The Company s net assets in liquidation declined by
$1.3  million  from  March  25,  1998  to  December  31,  1998. The reduction is
attributable  to  (i)  the establishment of a $664,000 liability relating to the
Company  s under funded pension plan, (ii) the write-off of $472,000 in deferred
tax  assets,  (iii)  preferred  stock  dividends of $307,000 and (iv) a $175,000
charge to increase the carrying value of the preferred stock to redemption value
(prior  to  adoption  of  the  liquidation  basis  of accounting, the difference
between  the  fair value and the redemption value of the stock was being reduced
by periodic accretions which were charged to retained earnings). These decreases
were  partially  offset  by  the  excess  of  income over expenses (on a pre-tax
basis).  The  reductions  listed in (ii) and (iv) above are non-recurring, while
the  preferred  stock  dividends  in  (iii)  are  expected to continue until the
preferred shares are redeemed. The amount of the ultimate pension liability, and
consequently the need for any further increase or decrease in the liability,  is
dependent  on a number of factors, the most important of which is the prescribed
interest rate which is in effect at the time the plan is terminated. 

INFLATION

      Because of the Company s current plans to liquidate its assets, pay all of
its   liabilities,  distribute  any  remaining  cash  to  its  shareholders  and
ultimately  dissolve within the next four years, the effects of inflation on the
Company are minimal.



YEAR 2000 COMPLIANCE

      Because the Company is no longer conducting any business operations and is
in  the  process  of  liquidating its remaining assets, it is therefore relying,
both  directly  and  indirectly,  on  fewer computer systems than in the past to
maintain  all  of  its  financial  and  other  records  and to file all required
financial  reports  with  state  insurance  departments and other regulators. In
fulfilling  its  continuing,  although  limited,  responsibilities,  the Company
directly  utilizes  only  two  computer  systems,  one  for  its  general ledger
accounting and one for maintenance of its shareholder records (since the Company
continues  to  perform  its own stock transfer agent functions). The Company has
received  written  assurances  from  both software vendors that their respective
systems have been tested and will operate problem free during and after the year
2000.  The  Company  also  receives  certain computer generated information from
LOTS,  and  has obtained a year 2000 certification from LOTS stating that all of
its  hardware and software systems have been tested and are year 2000 compliant.
Based on the above, management does not believe that its very limited operations
will be adversely impacted by year 2000 computer problems.


ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURE
            ABOUT MARKET RISK

      The requirements for certain market risk disclosures are not applicable to
the  Company  because,  at  December 31, 1998, the Company qualifies as a  small
business  issuer    under Regulation S-B of the Federal Securities Laws. A small
business issuer is defined as any United States or Canadian issuer with revenues
or public float of less than $25 million. 

ITEM 8.     FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


              MANAGEMENT S RESPONSIBILITY FOR FINANCIAL STATEMENTS


      The  management  of  the  Company  is  responsible  for  the  preparation,
integrity  and  objectivity  of the financial information contained in this Form
10-K.  The  accompanying consolidated financial statements have been prepared in
accordance  with  generally  accepted  accounting  principles.  Such  statements
include  informed  estimates and judgements of management for those transactions
that  are not yet complete or for which the ultimate effects cannot be precisely
determined.  Financial information presented in this annual report is consistent
with that in the financial statements.

      Accounting  procedures  and  related systems of internal control have been
established  to  provide reasonable assurance that the books and records reflect
the transactions of the Company and that established policies and procedures are
properly   implemented  by  qualified  personnel.  Such  systems  are  evaluated
regularly to determine their effectiveness.

      The  consolidated  financial  statements  for the years ended December 31,
1998,  1997  and  1996  have  been  audited  by Arthur Andersen LLP, independent
auditors.  Such  audits  were  conducted  in  accordance with generally accepted
auditing  standards,  and  include  a  review  and  evaluation  of  our internal
accounting control structure, tests of the accounting records and other auditing
procedures  they  consider  necessary  to  express  their  informed professional
opinion on the consolidated financial statements.

      The  Board  of  Directors,  with  the  assistance  of its Audit Committee,
monitors  the financial and accounting operations of the Company. The Committee,
composed  of  non-employee members of the Board of Directors, meets periodically
with  representatives  of  its independent auditing firm to discuss the scope of
its  audit  and related reports. The Company s independent auditors  have at all
times  full  and free access to the Audit Committee, without management present,
to  discuss  any  matter that they believe should be brought to the attention of
the Committee.





      James C. Robertson                              R. Fredric Zullinger
      Chairman, Chief Executive Officer               Senior Vice President and
      and President                                   Chief Financial Officer


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



Board of Directors
Consumers Financial Corporation

      We  have  audited  the  accompanying  balance sheet of Consumers Financial
Corporation  (a  Pennsylvania  corporation)  and subsidiaries as of December 31,
1997,  the related statements of operations, shareholders  equity and cash flows
for  each  of  the  two  years  in  the  period then ended and the statements of
operations,  shareholders   equity and cash flows for the period from January 1,
1998  to  March  24,  1998.    In addition, we have audited the statement of net
assets  in  liquidation  as  of  December 31, 1998, and the related statement of
changes  in  net  assets  in  liquidation  for the period from March 25, 1998 to
December  31,  1998.  These  financial  statements and the schedules referred to
below  are the responsibility of the Company s management. Our responsibility is
to  express  an opinion on these financial statements and schedules based on our
audits. 

      We  conducted  our  audits  in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing  the  accounting principles used and the significant estimates made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

      As  described  in  Note 4 to the financial statements, the shareholders of
Consumers  Financial  Corporation  approved  a  plan of liquidation on March 24,
1998, and the Company commenced liquidation shortly thereafter. As a result, the
Company  has changed its basis of accounting for periods subsequent to March 24,
1998  from  the  going-concern  basis to the liquidation basis. Accordingly, the
carrying value of the remaining assets as of December 31, 1998, are presented at
estimated  realizable  values  and  all  liabilities  are presented at estimated
settlement amounts.

      In our opinion, the financial statements referred to above present fairly,
in  all  material  respects,  the  financial  position  of  Consumers  Financial
Corporation  as of December 31, 1997, the results of its operations and its cash
flows for each of the two years in the period then ended and for the period from
January  1, 1998 to March 24, 1998, its net assets in liquidation as of December
31,  1998,  and the changes in its net assets in liquidation for the period from
March  25,  1998  to  December  31,  1998, in conformity with generally accepted
accounting principles applied on the bases described in the preceding paragraph.

      Our  audits  were  made for the purpose of forming an opinion on the basic
consolidated  financial statements taken as a whole. The schedules listed in the
index  of financial statement schedules at Item 14(a) are presented for purposes
of  complying  with  the  Securities and Exchange Commission s rules and are not
part  of the basic financial statements. The amounts included in these schedules
have been subjected to the auditing procedures applied in the audit of the basic
consolidated  financial  statements  and,  in  our  opinion, fairly state in all
material  respects  the  financial  data  required  to  be  set forth therein in
relation to the basic financial statements taken as a whole.



                                                                              
                                          ARTHUR ANDERSEN LLP
New York, New York
March 16, 1999<PAGE>
<TABLE>

                                CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                              CONSOLIDATED STATEMENT OF NET ASSETS IN LIQUIDATION
                                               DECEMBER 31, 1998


 <CAPTION>(dollar amount in thousands)
 <S>                                                                                       <C>
 Assets
     Investments:
          Fixed maturities                                                                          $1,043
          Mortgage loans on real estate                                                              1,600
          Other invested assets                                                                         75
          Short-term investments                                                                     1,732

               Total investments                                                                     4,450
     Cash                                                                                              172
     Accrued investment income                                                                          36
     Receivables                                                                                    21,590
     Prepaid reinsurance premiums                                                                   34,840
     Deferred policy acquisition costs                                                                  50
     Property and equipment                                                                          1,018

     Other real estate                                                                                 187
     Other assets                                                                                      345

               Total assets                                                                         62,688

 Liabilities
      Future policy benefits                                                                        17,645
      Unearned premiums                                                                             35,163
      Other policy claims and benefits payable                                                       2,882
      Other liabilities                                                                              1,800
                                                                                                    57,490

 Redeemable preferred stock:      Series A, 8 1/2% cumulative convertible, authorized 632,500
      shares; issued and outstanding 481,461 shares                                                  4,815


               Total liabilities and redeemable preferred stock                                     62,305

 Net assets in liquidation                                                                            $383
</TABLE>
See notes to consolidated financial statements.


<TABLE>


                               CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                        CONSOLIDATED STATEMENT OF CHANGES IN NET ASSETS IN LIQUIDATION
                           For the period from March 25, 1998 to December 31, 1998

 (in thousands)

<S>                                                                                                    <C>           
 Revenues:
      Earned premiums                                                                                 $521
      Net investment income                                                                            487

      Fees from sale of customer accounts                                                              305
      Joint venture fees                                                                               243
      Net realized investment gains                                                                    160
      Gain on disposal of discontinued business                                                         84
      Miscellaneous                                                                                    270

                                                                                                     2,070

 Benefits and expenses:
      Policyholder benefits                                                                            177

      Rent and related costs                                                                           243
      Salaries, wages and employee benefits                                                            366
      Professional fees                                                                                355

      Taxes, licenses and fees                                                                         142
      Loss on sale of other assets                                                                     286
      Miscellaneous                                                                                    176
                                                                                                     1,745


 Income before income tax expense                                                                      325

 Income tax expense                                                                                   (527)

 Liability for underfunded pension plan                                                               (664)
 Decrease in unrealized appreciation of debt securities                                                (32)

 Preferred stock dividends                                                                            (307)

 Adjustment of preferred stock to redemption value                                                    (175)

 Retirement of treasury shares-preferred                                                                57
 Purchase of treasury shares-common                                                                     (9)


 Decrease in net assets for the period                                                              (1,332)

 Net assets at beginning of period                                                                   1,715

 Net assets at December 31, 1998                                                                      $383

</TABLE>

See notes to consolidated financial statements.

<TABLE>

                   <CAPTION>CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                                         (IN PROCESS OF LIQUIDATION)
                                          CONSOLIDATED BALANCE SHEET
                                            
                                           For the period
                                           front March 24,
                                           1998 through
                                           December 31, 1998
(dollar amounts in thousands)              (Unaudited)         1997


                                           ASSETS
 <S>                                            <C>             <C>
 Investments:
      Fixed maturities                       $4,076           $5,857
      Mortgage loans on real estate           1,887            2,086
      Other invested assets                     261              295
      Short-term investments                 31,964           32,763
           Total investments                 38,188           41,001
 Cash                                           289              641
 Accrued investment income                      188              268
 Receivables                                 23,880           16,639
 Prepaid reinsurance premiums                37,981            9,572
 Deferred policy acquisition costs               25           13,570
 Property and equipment                       1,320            1,350
 Other real estate                              780              783
 Other assets                                   731            1,211
                                           $103,382          $85,035

                    LIABILITIES, REDEEMABLE PREFERRED STOCK AND SHAREHOLDERS  EQUITY
 Liabilities:
      Future policy benefits                $17,649          $21,467
      Unearned premiums                      38,918           49,994
      Other policy claims and benefits 
        payable                               4,047            2,539
      Due to reinsurer on sale of
        credit insurance business            34,719
      Other liabilities                       1,664            4,556
      Income taxes:
           Current                              415              430
           Deferred                            (442)            (445)
                Total liabilities            96,970            78,541

 Redeemable preferred stock:
   Series A, 8 1/2% cumulative convertible,
   authorized 632,500 issued 514,261 
   shares; outstanding 481,461 shares;
   redemption amount  $4,815;
   net of treasury stock of $271              4,697            4,688
 Shareholders  equity:
      Common stock, $.01 stated value,
      authorized 10,000,000 shares;
      issued 3,019,110 shares;
      outstanding 1998, 2,595,617 shares;
      1997, 2,596,155 shares                     30               30
      Capital in excess of stated value                                            7,989           7,989
      Net unrealized appreciation
        of debt securities, net of income        58               54
      Deficit                                (4,891)          (4,796)
      Treasury stock                         (1,471)          (1,471)

          Total shareholders equity           1,715            1,806
                                                                                $103,382         $85,035
</TABLE>

See notes to consolidated financial statements

<TABLE>

 <CAPTION>
                                CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                                           (IN PROCESS OF LIQUIDATION)
                                      CONSOLIDATED STATEMENTS OF OPERATIONS

                                                  For the period
                                                  January 1, 1998             Years ended December 31,
 (in thousands, except per share amounts)         March 24, 1998                   1997         1996       

 <S>                                                          <C>                  <C>                 <C> Revenues:
      Premiums written                                       ($4)                 ($37)               $353
      Decrease in unearned premiums                           87                   393                  64
      Premium income                                          83                   356                 417
      Net investment income                                   60                    63                  59
      Realized investment gains (losses)                      24                  (176)                (69)

      Fees and other income                                  181                   190                  35
           Total revenues                                    348                   433                 442
 Benefits and expenses:

      Death and other benefits                                83                   460                 581
      Amortization of deferred policy                                               10                  12
      Operating expenses                                     368                 1,639               2,118
           Total benefits and expenses                       451                 2,109               2,711

 Loss from continuing operations before
      tax benefit                                           (103)               (1,676)             (2,269)
 Income tax benefit                                          (15)                 (235)               (532)

 Loss from continuing operations                             (88)               (1,441)             (1,737)
 Discontinued operations:<PAGE>
      Loss from operations of discontinued
           businesses (net of income taxes)                                       (825)               (382)
      Gain (loss) on disposal of discontinued
           businesses (net of income taxes)                  112                (4,094)                885
                                                             112                (4,919)
 Net income (loss)                                           $24               ($6,360)            ($1,234)
 <S>

 Basic and diluted income (loss) per common
           Loss from continuing operations                ($0.08)               ($0.73)             ($0.83)
           Discontinued operations                          0.04                 (1.89)               0.19 
           Net loss                                       ($0.04)               ($2.62)             ($0.64)

 Weighted average number of shares                         2,596                 2,601               2,614
</TABLE>
See notes to consolidated financial statements<PAGE>
<TABLE>
 <CAPTION>
                                       CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                                                 (IN PROCESS OF LIQUIDATION)
                                       CONSOLIDATED STATEMENTS OF SHAREHOLDERS  EQUITY

                                                                                Capital      Accumulated other
                                                                                excess      comprehensive income     Retained
                                                            Common stock        stated       Fixed      Equity     earnings
 (dollar amounts in thousands)                          Shares       Amount      value     maturities   securities   (deficit)
 <S>                                                       <C>        <C>          <C>       <C>          <C>           <C>
 BALANCE, JANUARY 1, 1996                                  3,031       $30      $8,016     $674         $31          $3,688

 Net loss for the year                                                                                               (1,234)
 Change in net unrealized appreciation for the                                             (609)        (26)
 Total comprehensive income (loss)
                                                                                                                       (409) 
Preferred stock dividends
 Accretion of difference between fair value and                                                                         (36)
    mandatory redemption value of preferred stock
 Purchase of treasury shares
 Retirement of treasury shares                               (10)                  (50)
                                                                                                                      2,009
 BALANCE, DECEMBER 31, 1996                                3,021         30      7,966     65           5
 Net loss for the year                                                                                               (6,360)
 Change in net unrealized appreciation for the                                            (11)         (5)
 Total comprehensive income (loss)

                                                                                                                       (409) 
Preferred stock dividends
 Accretion of difference between fair value and                                                                         (36)
    mandatory redemption value of preferred stock

 Purchase of treasury shares Retirement of treasury shares-common                         (2)                  (10)

 Retirement of treasury shares-preferred                                            33
 BALANCE, DECEMBER 31, 1997                                3,019         30      7,989     54            0           (4,796)

 Net income for the period                                                                                               24
 Change in net unrealized appreciation for the                                             4            
 Total comprehensive income 
 Preferred stock dividends                                                                                             (109)

 Accretion of difference between fair value and                                                                         (10)
    mandatory redemption value of preferred stock
                                                                                                                     ($4,891 
BALANCE, MARCH 24, 1998                                3,019       $30        $798        $58           $0

</TABLE>
See notes to consolidated financial statements.


<TABLE>
 <CAPTION>
           CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                     (IN PROCESS OF LIQUIDATION)
           CONSOLIDATED STATEMENTS OF SHAREHOLDERS  EQUITY



                                        Treasury stock      Total
 (dollar amounts in thousands)         Shares    Amount    amount
 <S>                                    <C>        <C>       <C>
 BALANCE, JANUARY 1, 1996                410    ($1,425    $11,01

 Net loss for the year                                     (1,234
 Change in net unrealized                                   (635)                                       
 Total comprehensive income (loss)                         (1,869
 Preferred stock dividends                                  (409)
 Accretion of difference between
 fair value and
      mandatory redemption value of
 preferred stock                                             (36)
 Purchase of treasury shares            (10)       (50)      (50)
 Retirement of treasury shares           10         50 

 BALANCE, DECEMBER 31, 1996             (410    (1,425)    8,650 
 Net loss for the year                                     (6,360
 Change in net unrealized                                    (16)
 Total comprehensive income (loss)                         (6,376

 Preferred stock dividends                                  (409)
 Accretion of difference between
 fair value and
      mandatory redemption value of
 preferred stock                                            (36) 

 Purchase of treasury shares            (15)       (56)     (56)
 Retirement of treasury shares-           2         10           

 Retirement of treasury shares-                              33  
                                        (423) 
BALANCE, DECEMBER 31, 1997                     (1,471)                                                              1,806  
                                           
 Net income for the period                                   24  
 Change in net unrealized                                     4  
 Total comprehensive income                                  28  
 Preferred stock dividends                                  (109)

 Accretion of difference between
 fair value and                                              (10)
      mandatory redemption value of
 preferred stock
 BALANCE, MARCH 24, 1998                (423    ($1,471                                                              $1,715 <PAGE>
 
               CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                           (IN PROCESS OF LIQUIDATION)
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
 
</TABLE>
<TABLE>
                                        For the period
                                        January 1, 1998        Years ended December 31,
 (in thousands)                         March 24, 1998                   1997                                                    
 <S>                                          <C>                <C>
 Cash flows from operating activities:
      Net income (loss)                                             $24            ($6,360)       ($1,234)
      Adjustments to reconcile net loss to cash
           provided by (used in) operating
              Provision for permanent decline in
                   investments                                                         158             50              
Deferred policy acquisition costs                                     (9,771)        (8,987)
              Amortization of deferred policy                                       12,615         11,964

              Provision for permanent decline in
              Other amortization and depreciation                    24                483            433
              Change in future policy benefits                                      (2,696)           454

              Change in unearned premiums                                           (6,183)        (1,765)
              Change in amounts due reinsurers                     (142)            (1,226)             2
              Income taxes                                          (15)            (1,601)           (22)
              Change in prepaid reinsurance premiums                                 7,765          1,266
              Change in receivables                               1,497              4,618          3,455
              Change in other liabilities                          (376)               415           (695)
              Other                                                (434)               186            (88)
              Total adjustments                                     554              5,705          6,067
      Net cash provided by (used in) operating                      578               (655)         4,833

 Cash flows from investing activities:
      Purchase of investments                                        (3)           (39,231)       (13,140)
      Maturity of investments                                     1,000              2,195          6,484
      Sale of investments                                         1,829             46,424          6,598
      Net assets transferred in sale of insurance                (3,647)            (8,175)

      Purchase of property and equipment                                                              (24)
      Net cash provided by (used in) investing                     (821)             1,213            (82)

 Cash flows from financing activities:
      Principal payments on debt                                                                   (2,537)
      Receipts from universal life and investment                                                   4,775
      Withdrawals on universal life and investment                                                 (6,425)
      Purchase of treasury stock, including 8 1/2%
         redeemable preferred stock                                                    (64)           (50)
      Cash dividends to shareholders                               (109)              (409)          (409)
      Net cash used in financing activities                        (109)              (473)        (4,646)

 Net increase (decrease) in cash                                   (352)                85            105
 Cash at beginning of year                                          641                556            451

 Cash at end of period                                             $289               $641           $556

 Supplemental disclosures of cash flow information:
      Cash paid during the period for:
           Interest                                                                                  $255
           Income taxes                                            $111                $90           $154
</TABLE>
      See notes to consolidated financial statements<PAGE>
                CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996


1.    COMPANY OVERVIEW

      The operating losses incurred by the Company over the past five years have
significantly reduced its net worth and its liquidity position. As a result, in
late 1997, the Company signed an agreement to sell its core credit insurance and
related products business, which had been its only remaining business operation,
following the sales in 1994 and 1997 of all of its universal life insurance
business and the 1996 sale of its auto auction business. Settlement on the sale
of the credit insurance business took place in May 1998. The Company s income or
loss from operations now consists principally of (i) earned premium and related
costs associated with a small, closed block of extended service contract
business, (ii) fee revenues received from Life of the South Corporation, a
Georgia-based financial services holding company which acquired the Company s
credit insurance business and its credit insurance accounts (LOTS), (iii)
investment income on remaining assets and (iv) corporate expenses. 

      On March 24, 1998, the Company s shareholders approved a plan of
liquidation and dissolution (the Plan of Liquidation and Dissolution) pursuant
to which the Company intends to liquidate its remaining assets, provide for all
of its liabilities, redeem its preferred stock and distribute any remaining cash
to its common shareholders. (see Note 4.)
 
2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of consolidation

      The consolidated financial statements include the accounts of Consumers
Financial Corporation (the Company) and its wholly-owned subsidiaries, the most
significant of which is Consumers Life Insurance Company (Consumers Life). 
Investors Fidelity Life Assurance Corp. (IFLAC) is a subsidiary of Consumers
Life.  All material intercompany accounts and transactions have been eliminated.

Liquidation basis of accounting

      The financial statements have been prepared on the basis of generally
accepted accounting principles (GAAP) which, as to the life insurance company
subsidiaries, vary from reporting practices prescribed or permitted by
regulatory authorities. As a result of the approval of the Plan of Liquidation
and Dissolution referred to above and discussed in Note 4, the Company adopted a
liquidation basis of accounting for the period subsequent to March 24, 1998.
Under the liquidation basis of accounting, assets are stated at their estimated
net realizable values and liabilites are stated at their anticipated settlement
amounts. Amounts determined in accordance with the liquidation basis of
accounting do not significantly differ from the accounting policies discussed
below. Prior to March 25, the Company reported the results of its operations and
its asset and liability amounts using accounting principles applicable to going
concern entitites, as discussed below. Certain prior year amounts have been
reclassified to conform with classifications used for 1998.

Investments

      Fixed maturities includes bonds, notes and certificates of deposit
maturing after one year. Management determines the appropriate classification of
bonds and notes at the time of purchase and reevaluates such designation as of
each balance sheet date. These securities are classified as held-to-maturity
when the Company has the positive intent and ability to hold the securities to
maturity. Held-to-maturity securities are  stated at amortized cost. All other
bonds and notes are classified as available-for-sale. Available-for-sale
securities are carried at fair value, with the unrealized gains and losses, net
of income taxes, reported as a separate component of shareholders  equity. The
amortized cost of fixed maturity securities is adjusted for amortization of
premiums and accretion of discounts to maturity. All certificates of deposits
maturing after one year are deemed to be held to maturity.

      Mortgage loans on real estate are carried at the unpaid principal balance.
Other invested assets, excluding real estate partnerships, and short-term
investments are carried at cost. Investments in real estate partnerships are
reported at equity.

      Interest on fixed maturities and short-term investments is credited to
income as it accrues on the principal amounts outstanding, adjusted for
amortization of premiums and discounts computed by the interest method.
Dividends are recorded as income on the ex-dividend dates. Loan origination and
commitment fees are amortized, using the interest method, over the life of the
mortgage loan. The accrual of interest on mortgage loans is generally
discontinued when the full collection of principal is in doubt, or when the
payment of principal or interest has become contractually 90 days past due.

      Realized gains and losses and provisions for permanent losses on
investments are included in the determination of operating income. Net
unrealized appreciation or depreciation of debt securities and  preferred and
common stocks, which represents the difference between fair value and aggregate
cost, is included in a separate shareholders' equity account. The "specific
identification" method is used in determining the cost of investments sold.

Fair values of financial instruments

      The following methods and assumptions were used by the Company in
estimating its fair value disclosure for financial instruments:

      Cash and short-term investments:  The carrying amounts reported in the
balance sheet for these instruments approximate their fair values.

      Investment securities:  Fair values for fixed maturity securities are
based on quoted market prices, where available. For fixed maturity securities
not actively traded, fair values are estimated using values obtained from
independent pricing services or, in the case of private placements, are
estimated by discounting expected future cash flows using a current market rate
applicable to the yield, credit quality and maturity of the investments.

      Mortgage loans:  The fair values for mortgage loans are estimated using
discounted cash flow analyses, using interest rates currently being offered for
similar loans to borrowers with similar credit ratings.

Deferred policy acquisition costs

      Prior to the discontinuation of its insurance operations, the Company
deferred the costs of acquiring new insurance business. The costs deferred
consisted principally of commissions, certain sales salaries and other expenses
that varied with and were primarily related to the production of new business.
Acquisition costs relating to single premium credit insurance were amortized so
as to charge each year's operations in direct proportion to premiums earned.
Deferred policy acquisition costs were expensed when such costs were deemed not
to be recoverable from future earned premiums and investment income or, when
applicable, from the estimated proceeds to be received from the sale of the
related insurance business.

Property and equipment and depreciation

      Property and equipment are stated at cost. Depreciation is being provided
on the straight-line method over the estimated useful lives of the assets. 

Other real estate

      Real estate is carried at the lower of cost or fair value, less estimated
selling costs.<PAGE>
Future policy benefits

      The liability for future policy benefits for individual life insurance has
been provided on a net level premium method based on estimated investment
yields, withdrawals, mortality and other assumptions which were appropriate at
the time the policies were issued. Such estimates were based upon industry data
and the Companies' past experience, as adjusted to provide for possible adverse
deviation from the estimates. Benefit reserves for universal life products
represent policy account balances before applicable surrender charges plus
certain deferred policy initiation fees that are recognized in income over the
term of the policies.


Unearned premiums

      Unearned premiums for credit life and disability insurance contracts have
been computed based upon the original and remaining term of the related policies
as follows:  decreasing term credit life on the Rule of 78's method, level term
credit life using the Pro Rata method and credit disability using a 65% - 35%
weighted average of the Rule of 78's and Pro Rata methods.

Income taxes

      The Company and its subsidiaries provide income taxes, for financial
reporting purposes, on the basis of the liability method as required by 
Statement of Financial Accounting Standards No. 109.

Earnings per share

      Basic and diluted earnings per share are calculated in accordance with
Statement of Financial Accounting Standards No. 128.

Use of estimates

      The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from these estimates.

New accounting standards

      Effective January 1, 1998, the Company adopted Statement of Financial
Accounting Standards No. 130,  Reporting Comprehensive Income  (SFAS 130), which
establishes standards for reporting and display of comprehensive income and its
components in a full set of general purpose financial statements. The objective
of SFAS 130 is to report a measure of all changes in equity of an enterprise
that result from transactions and other economic events of the period other than
transactions with owners. Comprehensive income (loss) is the total of net income
(loss) and all other nonowner changes in equity. Accordingly, the Company has
reported comprehensive income (loss) in the Consolidated Statements of
Shareholders  Equity.

      In 1998, the Company adopted Statement of Financial Accounting Standards
No. 132,  Employers  Disclosures about Pensions and Other postretirement
Benefits  (SFAS 132). As required by SFAS 132, the Company has provided certain
additional disclosures relating to the benefit obligation and the assets of its
pension plan. Similar disclosures were also provided for 1997.

3.    BASIS OF FINANCIAL STATEMENTS

      The more significant GAAP applied in the preparation of the financial
statements that differ from life insurance statutory accounting practices
prescribed or permitted by regulatory authorities (which are primarily designed
to demonstrate solvency) are as follows:

      (a)   In accordance with NAIC requirements, all bonds eligible for
            amortization are reported at amortized value, whereas in the
            accompanying financial statements, only bonds which are classified
            as held-to-maturity securities are stated at amortized cost, and
            available-for-sale securities are carried at fair value. Other
            securities are carried at values prescribed by or deemed acceptable
            to the NAIC.

      (b)   Costs of acquiring new business are deferred and amortized rather
            than being charged to operations as incurred.

      (c)   The liability for future policy benefits and expenses on individual
            life insurance is based on conservative estimates of expected
            mortality, morbidity, interest, withdrawals, and future maintenance
            and settlement expenses, rather than on statutory rates for
            mortality and interest. For credit life insurance, the liability is
            based upon the unearned premium reserve, computed as described in
            Note 2, rather than on statutory rates for mortality and interest.
            The credit disability policy liability, principally the unearned
            premium reserve, is calculated as described in Note 2, while the
            statutory liability is computed using predominantly the average of
            the Rule of 78's and Pro Rata methods.


      (d)   Deferred income taxes, if applicable, are provided as described in
Note 15.

      (e)   The statutory liabilities for the interest maintenance reserve and
            asset valuation reserve, designed to lessen the impact on surplus of
            market fluctuations of securities and mortgage loans, have not been
            provided in the financial statements.

      (f)   Certain assets are reported as assets rather than being charged
            directly to surplus and excluded from the balance sheets.

      (g)   Commission allowances pertaining to financing-type reinsurance
            agreements are not included in results of operations.

      Dividends and other distributions to the Company from Consumers Life are
limited in that Consumers Life is required to maintain minimum capital and
surplus in each of the states in which it is licensed, determined in accordance
with regulatory accounting practices. The amount of minimum capital and surplus
required is $5.5 million. Under Delaware insurance laws, distributions are
subject to further restrictions relating to capital and surplus and operating
earnings. Accordingly, under normal circumstances, at December 31, 1998,
approximately $2 million of Consumers Life's net assets cannot generally be
transferred to the parent company and $682,000 is available for transfer during
1999. However, because of its prior operating losses and its current capital and
surplus position, the Company is not permitted to pay any dividends without
prior approval from the Delaware Insurance Department. Also, any loans or
advances to the parent company of a material amount must be reported to the
insurance department. The Company may have limited cash funds available to pay
dividends in excess of amounts transferred from subsidiaries. In addition,
separate restrictions apply to the surplus note owed to the Company by a
subsidiary of Consumers Life. Payment of interest and repayment of principal on
the note are permitted by the applicable state insurance department only if the
subsidiary's statutory capital and surplus exceeds $3 million.

      The reported statutory capital and surplus of Consumers Life  was $5.0
million at December 31, 1998 and $5.7 million at December 31, 1997. Consumers
Life and IFLAC reported combined statutory net income of $281,000 in 1998 and a
$2.7 million combined statutory net loss in 1997.

      Insurance laws require Consumers Life and IFLAC to deposit certain amounts
with various state insurance departments for the benefit and protection of
policyholders. The approximate carrying amounts of such deposits at December 31,
1998 and 1997 were $1.1 million and $1.9 million, respectively.

4.    DISCONTINUED OPERATIONS AND PLAN OF LIQUIDATION

      On December 30, 1997, the Company entered into an agreement with LOTS,
pursuant to which the Company  (i) sold its credit insurance and fee income
accounts to LOTS effective October 1, 1997, (ii) sold its September 30, 1997
inforce block of credit insurance business to American Republic Insurance
Company (American Republic), LOTS  financial partner in the transaction,
effective January 1, 1998 and (iii) sold one of its wholly-owned reinsurance
subsidiaries to LOTS as of August 31, 1998. LOTS and the Company also agreed
that, with respect to Consumers Life, new credit insurance business produced by
that subsidiary s former customer accounts, which were transferred to LOTS,
would continue to be written on the policy or certificate forms of the
subsidiary until September 30, 1999, or an earlier date which may be agreed to
by the parties. This premium and the related insurance risk are also being
reinsured 100% to American Republic.

      The sale of the inforce block of business referred to in (ii) above was
completed on May 13, 1998 after the required approvals of the Company s
preferred and common shareholders and state insurance regulators in the states
of Delaware and Ohio were received. Settlement on the sale of the reinsurance
subsidiary referred to in (iii) above occurred on September 28, 1998, following
the approval in late August of the insurance regulators in the state of Arizona.

      The sale of the inforce block of business resulted in an after-tax loss of
approximately $3,705,000, of which $3,919,000 was reflected in the Company s
fourth quarter 1997 financial statements through a write-down of deferred policy
acquisition costs. The 1997 loss included an $819,000 loss from operations from
September 30, 1997 (the measurement date) to December 31, 1997. An offsetting
gain on disposal of $214,000, which results from adjustments to certain
estimates made in 1997, has been included in the Company s 1998 financial
statements.  As a result of the sale of the Company s credit insurance and
related operations to LOTS, in the accompanying financial statements, the
operating results of the credit insurance and related fee income business have
been reported as discontinued operations for all periods presented. 


      In addition to approving the sale of the inforce credit insurance
business, at the Special Meeting of Shareholders held on March 24, 1998, the
Company s shareholders also approved a Plan of Liquidation and Dissolution,
pursuant to which the Company intends to liquidate its remaining assets, provide
for all of its liabilities, redeem its preferred stock and distribute any
remaining cash to its common shareholders. Pursuant to the terms of its
agreement with LOTS, the Company is receiving payments from LOTS over a five-
year period based on the amount of credit insurance premiums produced by the
customer accounts sold by the Company to LOTS. The Company may also receive a
payment from a contingency fund established by the parties based on the claims
experience on the inforce credit insurance business from October 1, 1997 to
September 30, 2002. Because of these future payments and potential future
payments, the distribution, if any, to the Company s common shareholders will
not be made until late in 2002, when all amounts due from LOTS have been
received. The Company has made substantial reductions in its number of employees
during the past several years as a result of the discontinuation of its various
businesses. As of March 31, 1999, four people will be employed on a full-time
basis by the Company. During the liquidation period, the Company intends to
outsource most of the functions which will continue to be required.

      A summary of the results of operations of the discontinued segments is
presented below:

<TABLE>

                                     For the period from January 1, 1998 to March 24, 1998

                                                              Individual
                                                  Credit         Life               Auto
 (in thousands)                                  Insurance     Insurance           Auction           Total

 Revenues (before reinsurance ceded)              $4,127          $158                              $4,285

 Gain from operations before income taxes 
 Income taxes
 Gain from operations

 Gain on disposal before income taxes               $112                                              $112
 Income taxes
 Gain on disposal                                    112                                               112

 Gain from discontinued operations                  $112                                              $112



                                             Year ended December 31, 1997  
                                                              Individual
                                                  Credit         Life                Auto
 (in thousands)                                  Insurance     Insurance           Auction           Total

 Revenues (before reinsurance ceded)               $29,712      $1,892      (a)       $6           $31,610

 Loss from operations before income tax            ($1,457)                                        ($1,457)
 Income tax benefit                                   (632)                                           (632)

 Loss from operations                                 (825)                                           (825)
 Loss on disposal before income tax benefit         (4,061)      ($253)             ($22)           (4,336)
 Income tax benefit                                   (142)        (86)              (14)             (242)

 Loss on disposal                                   (3,919)       (167)               (8)           (4,094)
 Loss from discontinued operations                 ($4,744)      ($167)              ($8)          ($4,919)




                                                                Year ended December 31, 1996

                                                              Individual
                                                  Credit         Life               Auto
 (in thousands)                                  Insurance     Insurance           Auction           Total
 <S>                                                 <C>         <C>                 <C>               <C>  
 Revenues (before reinsurance ceded)             $33,315        $4,349      (a)    $2,688           $40,352
 Income (loss) from operations before
      income tax expense (benefit)               ($1,266)         $393              $554             ($319)

 Income tax expense (benefit)                       (297)          134               226                63
 Income (loss) from operations                      (969)          259               328              (382)

 Gain (loss) on disposal before income
      tax expense (benefit)                                     (1,385)            3,031             1,646

 Income tax expense (benefit)                                     (471)            1,232               761
 Gain (loss) on disposal                                          (914)            1,799               885
 Income (loss) from discontinued operations        ($969)        ($655)           $2,127              $503
</TABLE>

  (a) Includes renewal premiums which are 100% ceded under indemnity reinsurance
agreement with third party reinsurer.

5.    INVESTMENTS AND INVESTMENT INCOME

      Investments, which are valued for financial statement purposes as
described in Note 1, consist of the following at December 31, 1998:

<TABLE>
                                                     Quoted or             Balance
                                                      Amortized             estimated            sheet  
 (in thousands)                                       cost                 fair value             amount
<S>                                                   <C>                    <C>                     <C>
 Fixed maturities:
      Bonds-United States government and
 government                                                $967                 $993               $993
           agencies and authorities

      Certificates of deposit                                50                   50                 50
           Total fixed maturities                         1,017                1,043              1,043
 Mortgage loans on real estate                            1,600                1,600              1,600

 Other invested assets                                       75                   75                 75
 Short-term investments                                   1,732                1,732              1,732
      Total investments                                  $4,424               $4,450             $4,450

</TABLE>
      
      A portion of the Company's invested funds is restricted as to use in that
deposits are required with various state insurance departments for the benefit
and protection of policyholders (see Note 3).

      At December 31, 1998, one mortgage loan with a balance of $295,360 was
non-performing. Interest on this loan of $13,383 was excluded from investment
income in 1998 due to its non-accrual status.  At December 31, 1997,  no
mortgage loans or other loans were considered to be non-performing loans. 

      At December 31, 1998, all three of the Company's investments in mortgage
loans were secured by commercial real estate located in Central Pennsylvania. 
Such investments consist  of first mortgage liens on completed income-producing
properties.  Each of the loans exceeded 10% of the Company s net assets in
liquidation at December 31, 1998, while two mortgage loans exceeded 10% of
shareholders  equity at December 31, 1997.  The Company s mortgage loan
valuation  reserve at December 31, 1997 was $50,000.

      At December 31, 1998 and 1997, all the Company s real estate is classified
as non-investment real estate, since the Company intends to sell these
properties. Accumulated depreciation on the properties at the end of 1998 and
1997 totaled $27,000 and $56,000, respectively.

      Net investment income is applicable to the following investments:

<TABLE>


                                                Years ended December 31,        
 (in thousands)                                               1998             1997              1996
<S>                                                            <C>              <C>               <C>

 Interest:
      Fixed maturities                                           $175           $1,934            $2,364
      Mortgage loans                                              139              189               421
      Policy loans                                                                                    33
      Short-term investments                                      733              486               265
      Real estate                                                                                    157

      Other                                                                         82                17
                                                                1,047            2,691             3,257
 Investment expenses                                              (85)            (675)             (680)
 Total net investment income                                      962            2,016             2,577
 Less investment income for period subsequent
     to adoption of liquidation basis of accounting               487

 Net investment income for period prior to adoption
     of liquidation basis of accounting                           475            2,016             2,577
 Less net investment income attributable to
     discontinued operations                                      415            1,953             2,518

 Net investment income attributable to

         continuing operations                                    $60              $63               $59
</TABLE>

      The amortized cost and estimated fair values of investments in debt
securities at December 31, 1998 and 1997 are as follows:

<TABLE>
 
 1998                                                           Gross             Gross          Estimated
 Available for sale                          Amortized        unrealized        unrealized          fair
 (In thousands)                                cost             gains             losses           value
 <S>                                            <C>              <C>               <C>              <C>

 U.S. Treasury securities and
     obligations of U.S. government
     corporations and agencies                    $967               $26                             $993

 Totals                                           $967               $26                             $993

 1997                                                           Gross              Gross         Estimate
 Available for sale                          Amortized        unrealized         unrealized        fair
 (In thousands)                                cost             gains              losses          value

 U.S. Treasury securities and 
     obligations of U.S. government
     corporations and agencies                  $4,365               $81                 $2        $4,444
 Corporate securities                              373                 1                              374
 Mortgage-backed securities                        887                 7                  5           889
 Totals                                         $5,625               $89                 $7        $5,707


</TABLE>

      The amortized cost and estimated fair value of debt securities at December
31, 1998, by contractual maturity, are shown below. Actual maturities may differ
from contractual maturities because borrowers may have the right to call or
prepay obligations with or without call or prepayment penalties.

<TABLE>
                                                   Amortized       Estimated
 (in thousands)                                      cost          fair value
<S>                                                    <C>             <C>            
 Due in 1999                                                                $652                 $661

 Due in 2000-2004                                                            315                  332
 Totals                                                                     $967                 $993

</TABLE>

      Proceeds from the sales of investments in debt securities during 1998 were
$3.7 million. Gross gains of $58,000 and gross losses of $6,000 were realized on
those sales. Proceeds from such sales in 1997 were $48 million. Gross gains of
$446,000 and gross losses of $247,000 were realized on those sales. Proceeds
from sales in 1996 were $4.1 million. Gross gains of $6,000 and gross losses of
$20,000 were realized on those sales.

      Realized investment gains (losses) are applicable to the following
investments:

<TABLE>


                                              Years ended December 31,

 (in thousands)                                             1998             1997            1996
<S>                                                          <C>              <C>             <C>
 Fixed maturities                                             $146             $249           ($14) 

 Other invested assets                                          38             (219)           (55)
                                                               184               30            (69)

 Less realized investment gains for period subsequent
     to adoption of liquidation basis of accounting            160
 Realized investment gains (losses) for period prior
 to adoption                                                    24               30            (69)
     of liquidation basis of accounting

 Less realized investment gains attributable
      to discontinued operations                                                206

 Realized investment gains (losses)
      attributable to continuing operations                    $24            ($176)          ($69)
</TABLE>

6.    RECEIVABLES

<TABLE>
                                                       December 31,              

 (in thousands)                                                                1998                1997
<S>                                                                             <C>                 <C>
 Amounts due from agents                                                                         $1,902
 Reinsurance recoverable                                                    $20,488              13,271

 Federal income tax refund                                                      520                 524
 Other                                                                          582               1,378
                                                                             21,590              17,075
 Less allowance for uncollectible accounts                                                         (436)
 Balance                                                                    $21,590             $16,639

</TABLE>

7.    DEFERRED POLICY ACQUISITION COSTS

<TABLE>
                                                   Individual
 (in thousands)                   Credit               Life                Total
 <S>                                <C>                  <C>               <C>
 Balance, January 1, 1996        17,642                4,284             21,926
 Costs deferred                   8,905                   82              8,987
 Amortization                   (10,133)                (446)           (10,579)
 Write-off attributable to 1997 
   sale of inforce universal
   life insurance business                            (1,385)            (1,385)

 Balance, December 31, 1996      16,414                2,535             18,949
 Costs deferred                   9,771                                   9,771
 Amortization                    (9,515)                                 (9,515)
 Write-off attributable to
   sale of inforce universal
   life insurance business                            (2,535)            (2,535)

 Write-off attributable to
   1998 sale of inforce
   credit insurance business     (3,100)                                 (3,100)

 Balance, December 31, 1997      13,570                    0             13,570
 Costs deferred                                          133                133
 Amortization                       (25)                 (83)              (108)

 Write-off attributable to 
   sale of inforce credit
   insurance business           (13,545)                                (13,545)
 
 Balance, December 31, 1998          $0                  $50                $50

</TABLE>

8.    PROPERTY AND EQUIPMENT AND OTHER REAL ESTATE

<TABLE>
<CAPTION>                                                           December 31,

 (in thousands)                                                             1998                1997    
<S>                                                                          <C>                 <C>
 Property and equipment:
      Data processing equipment and software                                   $122              $2,062

      Furniture and equipment                                                   198               1,071
      Home office building, including                                         1,563               1,788
                                                                              1,883               4,921
      Less accumulated depreciation                                            (865)             (3,571)
      Balance                                                                $1,018              $1,350
</TABLE>

<TABLE>

                                                                 December 31,
 (in thousands)                                                             1998                1997    
<S>                                                                          <C>                 <C>    


 Other real estate:

      Commercial office building                                                                   $625
      Warehouse                                                                $214                 214

                                                                                                    839
      Less accumulated depreciation                                             (27)                (56)

      Balance                                                                  $187                $783
</TABLE>

      All of the Company s real estate is classified as non-investment real
estate since these properties are listed for sale.

9.    POLICY LIABILITIES

      The composition of future policy benefits and unearned premiums at
December 31, 1998 and the assumptions pertinent thereto are as follows:

<TABLE>
                                  Life               Future                                 Interest
                                 insurance            policy            Unearned           rates: years
 (in thousands)                  in force            benefits           premiums             of issue
 <S>                              <C>                  <C>                 <C>                <C>
 Individual life                  $145,635              $9,354                              4 1/2% - 11
                                                                                            1961 - 1992
 Credit life                       922,555                                $13,874               (a)
                                                                                            1987 - 1998
 Credit disability                                       8,291             21,289               (a)
                                                                                             1987-1998
 Balance                        $1,068,190             $17,645            $35,163
</TABLE>

      (a)   There are no interest rate assumptions in the credit reserve
            factors.

      Mortality and withdrawal assumptions generally are based on industry data
and the life insurance companies' prior experience. The mortality tables
predominantly used in calculating benefit reserves are the 1955 - 1960 Basic
Select and Ultimate for males (special graduation) and the 1965 - 1970 Basic
Select and Ultimate for males (special graduation).

      The withdrawal assumptions for individual life insurance are predominantly
Linton B and Linton C.

      Future policy benefits reported to regulatory authorities were less than
the above total by approximately $684,000 at December 31, 1998.

      Future policy benefits and unearned premiums do not include any deduction
for reinsurance ceded to other companies. At December 31, 1998, all but $39,000
of the Company s future policy benefits liability and all but $323,000 of its
unearned premiums liability were reinsured to other insurers in connection with
the discontinuation of the Company s insurance operations. At December 31, 1997,
significant portions of the Company s policy liabilities were also reinsured to
other insurers. Future policy benefits and unearned premiums related to such
reinsurance are classified with Receivables and Prepaid Reinsurance Premiums,
respectively, as shown in the following table.

<TABLE>
 <CAPTION>                                                                           December 31,
 (in thousands)                                                                 1998               1997

 <S>                                                                       <C>                <C>
 Future Policy Benefits and Other Policy Claims and Benefits               $    20,527        $   24,006
 Payable

 Reinsurance Recoverable                                                        20,488            13,271
      Net liability                                                        $        39        $   10,735


 Unearned Premiums                                                         $    35,163        $   49,994

 Prepaid Reinsurance Premiums                                                   34,840             9,572
      Net liability                                                        $       323        $   40,422
</TABLE>

      Life insurance in force net of reinsurance ceded was $58,000 at December
31, 1998.

10.   REINSURANCE

      Prior to the 1998 sale of its credit insurance business, as discussed in
Note 4, and the sales of its individual life insurance business in 1992 through
1997, the Company routinely ceded and, in some instances, assumed reinsurance. 
The sale of the credit insurance business of Consumers Life was completed
pursuant to an indemnity reinsurance agreement with American Republic, while
IFLAC s credit insurance was ceded utilizing an assumption reinsurance
agreement.  Similarly, the reinsurance transactions through which the Company
sold its individual life insurance business included the use of both indemnity
and assumption agreements.  The insurance companies remain contingently liable
for insurance risks ceded under indemnity agreements, while such risks are
legally transferred to the reinsurer when assumption agreements are utilized.

      Historically, the insurance companies also entered into various financing-
type reinsurance agreements with unaffiliated reinsurers.  Such agreements,
which primarily involved credit insurance, were designed to minimize the
reduction of statutory capital and surplus arising at the time premiums were
written. These financing-type agreements were terminated as of January 1, 1998
when the American Republic agreements became effective. During 1998, Consumers
Life entered into another financing-type reinsurance agreement in which it
assumed approximately $2 million in individual life insurance premiums and an
equal amount of policy liabilities. The effects of all financing-type agreements
have been removed from the financial statements except for the cost of the
financing, which amounted to $25,000, $660,000 and $608,000 in 1998, 1997 and
1996, respectively. These costs are included with Operating Expenses on the
Consolidated Statements of Operations and are presented with Miscellaneous
Expenses on the Consolidated Statement of Changes in Net Assets in Liquidation.

      Excluding premiums reinsured under financing-type agreements, premiums
ceded to other companies were $17.7 million, $4.9 million and $12.4 million in
1998, 1997 and 1996, respectively.

      Incurred benefits and losses reinsured in 1998 were $16.4 million compared
to $6.8 million in 1997 and $10 million in 1996. These amounts have been
deducted in arriving at Death and Other Benefits in the Consolidated Statements
of Operations and in computing Policyholder Benefits in the Statement of Changes
in Net Assets in Liquidation. However, Future Policy Benefits and Unearned
Premiums at December 31, 1998 and 1997 do not include any deduction for
reinsurance ceded. Instead, the amounts related to such reinsurance are
classified with Receivables and Prepaid Reinsurance Premiums (see Note 9).

11.   PENSION AND OTHER RETIREMENT PLANS

      The Company has a defined benefit pension plan and two profit sharing
plans which cover substantially all full-time employees. Contributions under the
pension plan are based upon length of service and annual compensation of each
employee. The assets of the pension plan include principally debt securities and
mortgages. Effective July 31, 1996, the Company froze the benefits payable to
participants under  the  pension plan.

      The profit sharing plans, which include an employee stock ownership plan,
provide for annual contributions in amounts to be determined by the Board of
Directors. Such contributions are based upon the annual compensation of each
employee; however, no Company contributions were made in either 1998, 1997 or
1996.<PAGE>
      The funded status of the plan is as follows: 
<TABLE>

 <CAPTION>                                                                    December 31,              

 (in thousands)                                                                  1998           1997    
 <S>                                                        <C>                                     <C>

 Actuarial present value of:

      Vested benefit obligation                                               $3,121             $2,891
      Accumulated benefit obligation                                          $3,121             $2,891


 Actuarial present value of projected

      benefit obligation                                                      $3,121             $2,891
 Plan assets at fair value                                                     2,457              2,694

 Projected benefit obligation in excess of plan                                 (664)              (197)
 assets

 Unrecognized net loss arising from difference
 between                                                                         831                472
     actual experience and assumed experience  
 Unrecognized net liability at transition                                         49                 61
 Unrecognized prior service cost                                                (117)              (126)

 Unamortized prior year loss                                                    (763)              (407)
 Accrued pension cost                                                          ($664)             ($197)

</TABLE>

      Reconciliations of beginning and ending balances of the Plan's projected
benefit obligation and its assets are presented below.

<TABLE>
 <CAPTION>                                                                   December 31,              
 (in thousands)                                                                 1998           1997    

 <S>                                                                                               <C>
 Projected benefit obligation, beginning of year                             $2,891             $3,016

 Increase due to changes in assumptions                                         529
 Benefits to participants                                                      (502)              (372)

 Interest cost                                                                  203                213
 Other experience gains                                                                             34


 Projected benefit obligation, end of year                                   $3,121             $2,891
</TABLE>

<TABLE>

 <CAPTION>                                                                  December 31,              
 (in thousands)                                                                1998           1997    

 <S>                                                                                              <C>
 Fair value of Plan assets, beginning of year                               $2,694             $2,781

 Employer contributions                                                        100                107
 Investment income                                                             175                189

 Benefits to participants                                                     (502)              (372)
 Administrative expenses                                                       (10)               (11)


 Fair value of Plan assets, end of year                                     $2,457             $2,694
</TABLE>

      Net periodic pension cost is computed below:
<TABLE>

 (in thousands)                                             1998              1997               1996   
 <S>                                                      <C>                  <C>               <C>
 Net periodic pension cost included
     in the following components:

           Service cost during the period                                                          $139
           Interest cost on projected benefit              $203                 $212                213
 obligation

           Actual return on plan assets                    (161)                (175)              (175)
           Net amortization and deferral                    171                   37                  2

           Net periodic pension cost                       $213                  $74               $179
</TABLE>
      
      Rates used in determining pension expense and related obligations were:
<TABLE>

 <CAPTION>                                                  1998              1997                1996  

 <S>                                                        <C>                 <C>                 <C>
 Discount rate (pre-retirement period)                     6.50%               7.50%               7.50%

 Discount rate (post-retirement period)                    6.00%               7.50%               7.50%

 Annual rate of return on plan assets                      6.50%               7.50%               7.50%

 Annual rate of increase in compensation                   N/A                 N/A                 3.00%
</TABLE>

12.   COMMITMENTS AND CONTINGENCIES

      Rental expense in 1998, 1997 and 1996 was approximately $245,000, $345,000
and $351,000, respectively.

      In 1989, the Company entered into an agreement for the lease of office
space. The facility contains approximately 44,500 square feet of office space.
The term of the lease is ten years with an option to renew for one additional
term of five years. Until March 1994, monthly lease payments were $35,000. In
March 1994, the Company exercised its option to acquire a 50% interest in this
property at a price of $1.75 million. The Company continues to lease the portion
of the building it does not own, but at monthly rent of $17,000 through July
1999, although the Company has subleased a portion of the office space which it
does not otherwise occupy.  Income from these sub-leases totaled $87,000  in
1998, $57,000  in 1997 and $98,000  in 1996.

      The building lease is classified as an operating lease. The Company has no
other significant leases.

      In connection with the cancellation in 1996 of a joint venture agreement
in which the Company reinsured approximately 50% of its Pennsylvania credit
insurance business to the joint venture partner, the parties agreed that, in the
event the Company sold its credit insurance accounts to an unrelated third
party, the Company would pay its former partner approximately 19% of the
proceeds it received from such sale.  The Company agreed to make these payments
to the joint venture partner as consideration for terminating the venture, which
allowed a purchaser of the Company s credit insurance business to retain the
profits or losses on credit insurance premiums previously reinsured to the
partner. As a result, the Company owes to the former partner approximately 19%
of the fee revenues it receives from LOTS. In 1998, the partner s share of the
fee revenues totaled $109,000.

      Reinsurance risks would give rise to liability to the insurance companies
only in the event that the reinsuring company might be unable to meet its
obligations under the reinsurance agreements in force.

      In November 1997, the Company and a third party reinsurer were sued by a
former general agency with whom the Company had a partnership agreement. The
partnership agreement provided that the agency would market universal life
insurance business for the Company, pursuant to specific criteria established by
the Company, and would also be entitled to a share of the profits, if any, which
arose from the business produced. The claimant is seeking monetary damages to
compensate it for the Company s alleged failure to share profits  and for other
alleged losses resulting from the Company s rejection of policy applications
involving unacceptable risks. While management believes this claim is completely
without merit and intends to vigorously defend itself in this matter, the
ultimate outcome of this claim cannot be determined at this time. The Company
has filed two counterclaims against this agency  seeking damages for losses the
Company sustained as a result of the agency s alleged breach of the partnership
agreement and to recover an unpaid loan made to the agency. 

      Certain claims, suits and complaints arising in the ordinary course of
business have been filed or are pending against the Company or its subsidiaries.
In the opinion of management, based on opinions of legal counsel, adequate
reserves, if deemed necessary, have been established for these matters and their
outcome will not result in a significant effect on the financial condition or
future operating results of the Company or its subsidiaries. The Company has
taken certain income tax positions in previous years that it believes are
appropriate. If such positions were to be successfully challenged by the
Internal Revenue Service, the Company could incur additional income taxes as
well as interest and penalties. Management believes that the ultimate outcome of
any such challenges will not have a material effect on the Company s financial
statements.

13.   REDEEMABLE PREFERRED STOCK

      The Redeemable Convertible Preferred Stock (the  Preferred Stock ) has a
liquidation preference of $10.00 per share and is convertible at any time,
unless previously redeemed, into shares of common stock at the rate of 1.482
shares of common stock for each share of Preferred Stock (equivalent to a
conversion price of $6.75 per share). The Preferred Stock is redeemable at the
option of the Company  at a redemption price of $10.00 per share.

      Annual dividends at the rate of $.85 per share are cumulative from the
date of original issue and are payable quarterly on the first day of January,
April, July and October. As of December 31, 1998, the Company is not in arrears
with respect to payment of dividends on the Preferred Stock. Except in certain
limited instances, the holders of the Preferred Stock have no voting rights. The
terms of the Preferred Stock provide that, beginning July 1, 1998, a sinking
fund was to be established. Annual payments are to be made to the sinking fund
over a ten-year period in amounts which are sufficient to redeem 10% of the
number of shares of Preferred Stock initially issued. In connection with the
Plan of Liquidation, the Company presently intends to redeem the Preferred Stock
within the next four years and has therefore not established the sinking fund.

      When the Company is in arrears as to preferred dividends or sinking fund
appropriations for the Preferred Stock, dividends to holders of the Company's
common stock as well as purchases, redemptions or acquisitions by the Company of
shares of the Company's common stock are restricted. If the Company is in
default in an aggregate amount equal to four quarterly preferred dividends, the
holders of the Preferred Stock shall be entitled, only while such arrearage
exists, to elect two additional members to the then existing Board of Directors.

      Prior to March 25, 1998, the difference between the fair value of the
Preferred Stock at the date of issue and the mandatory redemption value was
recorded through periodic accretions, using the interest method, resulting in a
charge to retained earnings ($9,000 in 1998 and $36,000 in 1997 and 1996).  Upon
the adoption of the liquidation basis of accounting in March 1998, the
unaccreted difference of $175,000 was recorded as a reduction in the Company s
net assets.

      At December 31, 1998 and 1997, 713,275 shares of common stock were
reserved for the conversion of the Preferred Stock.

14.   STOCK OPTIONS

      In May 1982, the shareholders of the Company approved a Stock Option Plan
which permitted the granting of incentive stock options (as defined in the
Internal Revenue Code). The Plan provided for the granting of up to 300,000
stock options to purchase shares of the Company's common stock at at price not
less than its fair market value on the date of grant. In May 1989, the
shareholders of the Company approved the Stock Incentive Plan which permits the
granting of any or all of the following types of awards:  (1) stock options,
including incentive stock options and non-qualified stock options and (2) stock
appreciation rights (SAR) either in tandem with stock options or free standing.
This Plan was intended to enhance the 1982 Stock Option Plan.  All officers and
salaried key employees of the Company and its subsidiaries and affiliates were
eligible to be participants. Persons who served only as directors were not
eligible. The Plan provided for the granting of up to 250,000 stock options.

      As a result of the Company s operating losses over the past five years,
the exercise price of the outstanding options is substantially higher than the
market price of the Company s common stock, and it is therefore unlikely that
any of the options, which expire in May 1999, will ever be exercised. Further,
due to its planned liquidation and eventual dissolution, the Company has no
intention of granting any additional options.

      The changes in option shares outstanding during the past three years are
as follows:

<TABLE>
 <CAPTION>                                         Option               Price
                                                  shares             per share
 <S>                                               <S>                  <S>
 Balance, January 1, 1996                          179,000             2.25

 Options terminated upon exercise of SAR s         (30,000)            2.25
 Balance, December 31, 1996                        149,000             2.25
 Options terminated upon exercise of SAR s         (17,000)            2.25

 Balance, December 31, 1997 and 1998               132,000             2.25
</TABLE>

      No options were exercised during 1998. At December 31, 1998, 133,117
shares were reserved for options which are available to be granted (although no
such grants are anticipated), and all of the 132,000 outstanding options were
exercisable.

      Effective January 1, 1996, the Company adopted the provisions of SFAS No.
123 - Accounting for Stock-Based Compensation.  As permitted by the statement,
the Company has elected to continue to account for stock-based compensation
using the intrinsic value method under Accounting Principles Board Opinion
No. 25. Accordingly, no compensation expense has been recognized for stock
options. The Company believes the computation of compensation expense based on
the fair value method of accounting, as defined in SFAS No. 123, would have no
material effect on the results of operations.

15.   INCOME TAXES

      Under tax laws in effect prior to 1984, a portion of the life insurance
companies' gain from operations was not currently taxed but was accumulated in a
memorandum "Policyholders' Surplus Account."  As a result of the Tax Reform Act
of 1984, the balance in the Policyholders' Surplus Account for each company was
frozen as of December 31, 1983 and additional amounts are no longer accumulated
in this account. However, distributions from the account continue to be taxed,
as under previous laws, if any of the following conditions occur:

      (a)   The Policyholders' Surplus Account exceeds a prescribed maximum, or

      (b)   Distributions, other than stock dividends, are made to shareholders
            in excess of Shareholders' Surplus as defined by prior law, or

      (c)   A company ceases to qualify for taxation as a life insurance
            company.

      At December 31, 1997, the Policyholders  Surplus Account for Consumers
Life exceeded the prescribed maximum by approximately $1.1 million, resulting in
an additional tax liability of approximately $372,000, which was included in the
Company s 1997 financial statements. At December 31, 1998 the Policyholders'
Surplus Account for Consumers Life was approximately $439,000. Based on its
current plans, the Company does not believe it is probable that Consumers Life 
will incur any additional taxes with regard to its Policyholders  Surplus
Account.

      There are currently no significant amounts of retained earnings in excess
of statutory surplus upon which neither current nor deferred income taxes have
been provided.

      Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax liabilities and assets as of December 31, 1998 and
1997 are as follows:

<TABLE>
 <CAPTION>
 (in thousands)                                      1998                1997   
<S>                                                  <C>                 <C>
 Deferred tax liabilities:

      Fixed maturities                                 $9                 $28
      Deferred policy acquisition costs                17               4,614
      Other                                            41                 168
                                                       67               4,810

 Deferred tax assets:
      Future policy benefits and financial                                       
        reinsurance                                    64               5,252
      Net operating loss carryforwards              2,175               2,011
      Other                                           259                 225
                                                    2,498               7,488
      Valuation allowance for 
        deferred tax assets                        (2,431)             (2,233)
                                                       67               5,255
 Net deferred tax asset                                $0               ($445)
</TABLE>

      Significant components of income tax expense (benefit) are as follows:

<TABLE>

 <CAPTION>(in thousands)                                 1998                  1997                1996   
 <S>                                                      <C>                  <C>                  <C>
 Current:
      Federal                                              ($18)                ($18)               ($539)

      State                                                   2                   56                   10
           Total current                                    (16)                  38                 (529)
 Deferred                                                     1                 (273)                  (3)
 Income tax benefit related to
     continuing operations                                  (15)                (235)                (532)
 Income tax expense included with
     discontinued operations:

       Current                                                                  (412)               1,392
       Deferred                                                                 (462)                (567)

                                                                                (874)                 825
 Income tax expense (benefit) for periods prior
 to adoption of liquidation basis of accounting             (15)              (1,109)                 293

 Income tax expense for period subsequent
   to adoption of liquidation basis of
   accounting:
        Current                                              55
        Deferred                                            472
                                                            527
 Total income tax expense (benefit)                        $512              ($1,109)                $293
</TABLE>

      The provision for federal income taxes is not proportional to pre-tax
financial statement income or loss due to the exclusions and special deductions
afforded life insurance companies under the Internal Revenue Code, as amended,
and the exclusion of non-taxable and non-deductible items. A reconciliation
between income tax expense or benefit and the expected Federal income tax
expense at the applicable statutory rates is as follows:<PAGE>
<TABLE>
 <CAPTION>                                  For the period from   
                                             January 1, 1998 to   Years ended December 31,
                                              March 24, 1998      1997        1996
(in thousands)
 <S>                                               <C>              <C>       <C> 
Loss from continuing operations before            ($103)          ($1,676)     ($2,269)

 Income tax benefit at 34% statutory
      rate on pre-tax loss                          (35)             (570)            (771)
 Tax related to decrease in Policyholders                                          372
 Effect of rate difference on net operating                                                         288
 Adjustment of prior year s income tax                                             (67)              (8)
 Dividends received deduction                              (4)                      (6)             (11)
 State income taxes                                         2                       36               17

 Items not includable for tax purposes                                              34               20
 Other, net                                                22                      (34)             (67)
 Actual income tax benefit relating to
 continuing                                              ($15)                   ($235)           ($532)
      operations
</TABLE>

      The Company files a consolidated Federal income tax return.  At December
31, 1998, the life insurance companies have available approximately $6.4 millon
of Federal net operating losses. These losses will be carried forward to future
years, and may only be used to offset the taxable income of the life insurance
companies. Approximately $3.6 million of these net operating losses are subject
to limitations on their use under Internal Revenue Code Section 382 and the
consolidated return regulations. This operating loss will expire in 2004. The
remaining $2.8 million of net operating losses  will expire in 2009 and 2012.

16.   PER SHARE INFORMATION

      Basic income (loss) per common share has been computed based upon the
weighted average number of common shares outstanding. Diluted per share
information is equivalent to basic per share information because the Company has
no potential common shares which are dilutive for any period presented in the
accompanying financial statements.

      The following table sets forth the computation of basic and diluted per
share data.

<TABLE>
                                                    For the period
                                                         from 
                                                    January 1, 1998
                                                          to                Year ended December 31,
(in thousands, except per share amounts)            March 24, 1998            1997               1996
 <S>                                                      <C>                <C>                  <C> 

Loss from continuing operations                          ($88)             ($1,441)            ($1,737)

 Preferred stock dividends                                (109)                (409)               (409)

 Accretion of carrying value of preferred stock             (9)                 (36)                (36)
 Numerator for basic loss per share - loss
   attributable to common shareholders                    (206)              (1,886)             (2,182)

 Effect of dilutive securities                               0                   0                    0 

 Numerator for diluted loss per share                    ($206)             ($1,886)            ($2,182)

 Denominator for basic loss per share -
      weighted average shares                            2,596                2,601               2,614 

 Effect of dilutive securities                               0                    0                   0 

 Denominator for diluted loss per share                  2,596                2,601               2,614 

 Basic and diluted loss per common share             ($0.08)               (0.73)                ($0.83)
</TABLE>

      The preferred stock is convertible into 713,275 shares of common stock
(see Note 13). Options to purchase 132,000 common shares were outstanding at
December 31, 1998 (see Note 14). None of the common shares contingently issuable
upon the conversion of the preferred stock or upon the exercise of the stock
options have been included in the computation of diluted per share information
because the effect would be antidilutive.

17.   SEGMENT INFORMATION

      As a result of the disposal of its auto auction business in 1996, the
disposal of its remaining block of individual life insurance business in early
1997 and the disposal of its credit insurance business in 1998, the Company has
no remaining business segments.

      As discussed in Note 4, following the sale of its credit insurance
business, the Company intends to liquidate its remaining assets, provide for its
liabilities, redeem its preferred stock and distribute any remaining cash to its
common shareholders pursuant to a Plan of Liquidation and Dissolution. The
Company s income or loss from continuing operations now consists principally of
(i) earned premiums and related costs associated with an insignificant block of
extended service contract business which is in run-off, (ii) investment income
on remaining assets, (iii) fee income from LOTS from the sale of the Company s
customer accounts, and (iv) overhead expenses. Because the fees related to the
sale of the Company s customer accounts are being received from LOTS over a
five-year period, and because any distribution which may be payable by LOTS to
the Company from a contingency fund established by the parties cannot be
determined until September 30, 2002, the Company will be unable to make a final
distribution to its common shareholders until late in 2002.

18.   REGULATORY MATTERS

      In connection with the proposed sale of the Company s September 30, 1997
inforce block of credit insurance to LOTS (pursuant to reinsurance agreements
which Consumers Life and IFLAC entered into with American Republic), the two
insurance subsidiaries filed the reinsurance agreements with the insurance
regulators in their respective domiciliary states and obtained the required
regulatory approval during the first quarter of 1998. In connection with the
sale of the Company s Arizona-domiciled insurance company to LOTS, LOTS filed a
Form A with the Arizona Insurance Department and received the Department s
approval in September 1998.

      The NAIC has established certain minimum capitalization requirements 
based on risk-based capital (RBC) formulas. The formulas are designed to
identify companies which are undercapitalized and require specific regulatory
action based on requirements relating to insurance, business, asset and interest
rate risks. At December 31, 1998, each of the Company's two insurance
subsidiaries have more than sufficient capital to meet the NAIC's RBC
requirements.<PAGE>
                            QUARTERLY FINANCIAL DATA
                                   (UNAUDITED)

      The following quarterly financial data is presented for the period prior
to the adoption of the liquidation basis of accounting

<TABLE>
 (in thousands, except per share                              1997                              For the period
 amounts)                                                                                            from
                                                                                               January 1, 1998
                                           1st          2nd           3rd           4th               to
                                         Quarter      Quarter       Quarter       Quarter       March 24, 1998
 <S>                                       <C>          <C>           <C>

 Total revenues - continuing               ($49)        $271          ($18)        ($164)             $348
 operations

 Loss from continuing operations
 before income tax expense
 (benefit)                                ($262)        ($86)        ($104)      ($1,224)            ($103)
 Income tax expense (benefit)              (124)           7           (79)          (39)              (15)

 Loss from continuing operations           (138)         (93)          (25)       (1,185)              (88)

 Discontinued operations                   (472)        (604)          127        (3,970)              112

 Net income (loss)                        ($610)       ($697)         $102       ($5,155)              $24
 Per share data:

    Loss from continuing operations      ($0.10)      ($0.08)       ($0.06)      ($0.49)            ($0.08)

    Discontinued operations               (0.18)       (0.23)         0.05        (1.53)              0.04

      Net loss                           ($0.28)      ($0.31)       ($0.01)      ($2.02)            ($0.04)
</TABLE>

      The following quarterly financial data is presented for the period
subsequent to the adoption of the liquidation basis of accounting.

<TABLE>
 (in thousands)                                         1998
                                                        2nd           3rd           4th
 <S>                                                    <C>           <C>           <C>           
 Income (loss) before income tax
 expense                                                $223         ($146)         $248

 Income tax expense                                     (113)          (30)         (384)
 Liability for underfunded pension
 plan                                                                               (664)
 Preferred stock dividends                              (102)         (102)         (103)

 Other changes in net assets                            (141)          (21)            3
 Decrease in net assets for the
 period                                                 (133)         (299)         (900)

 Net assets at beginning of period                     1,715         1,582         1,283
 Net assets at end of period                          $1,582        $1,283          $383

</TABLE>

ITEM 9.     CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON  ACCOUNTING AND
            FINANCIAL DISCLOSURE

      The firm of Arthur Andersen LLP serves as the Company s independent
auditors and has served as such since November 26, 1996. No information relating
to this item is required to be included in the Company s Form 10-K for the year
ended December 31, 1998.

                                    PART III

ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      Historically, the Board of Directors of the Company was divided into three
(3) groups, with the directors in each group serving terms of three (3) years
and until their successors were duly elected and qualified. However, due to the
Directors  efforts over the past three years to merge, sell or otherwise dispose
of the Company or its assets, there has been no election of Directors since
1995, and the existing Directors agreed to continue to serve beyond their terms
until such a merger, sale or disposition of the Company or its assets was
completed. Following the approval of the Sale of Assets transaction and the Plan
of Liquidation and Dissolution by the Company s shareholders on March 24, 1998,
three of the Company s Directors, Leon A. Guida, Dr. Robert G. Little, Jr. and
Rev. Sterling P. Martz, resigned. The three remaining Directors are expected to
continue to serve as Directors for a limited period of time in order to oversee
the timely liquidation of the Company in accordance with the Plan of
Liquidation.

      The table below sets forth the period for which the current Directors have
served as Directors of the Company, their principal occupation or employment for
the last five(5) years, and their other major affiliations and age as of March
1, 1999.

<TABLE>
  <CAPTION>NAME                     PRINCIPAL OCCUPATION FOR THE PAST FIVE YEARS, OFFICE (IF       DIRECTOR
  (AGE)                             ANY)                                                           SINCE
                                    HELD IN THE COMPANY AND OTHER INFORMATION
  <S>                               <C>                                                            <C>
  James C. Robertson                Chairman of the Board, President and Chief                     1967
  (67)                              Executive Officer of the Company

  Edward J. Kremer                  President, Hanna, Kremer & Tilghman Insurance, Inc.,           1983
  (68)                              Salisbury, MD; Director and Chairman of the Board, Delmar
                                    Bancorp, Delmar, MD

  John E. Groninger                 President, John E. Groninger, Inc., Juniata Concrete,          1968
  (72)                              Inc., Republic Development Corp., and Juniata Lumber &
                                    Supply Co., Mexico, 
                                    PA; Director, Juniata Valley Financial Corp.,
                                    Mifflintown, PA


</TABLE>

   The following information is provided as of March 1, 1999 for each executive
officer of the Company and the principal executives of its subsidiaries. All of
the executive officers listed also serve as executive officers of the life
insurance subsidiaries. The executive officers are appointed annually by the
Board of Directors and serve at the discretion of the Board.

<TABLE>
 <CAPTION>NAME            AGE             OFFICE

 <S>                      <C>             <C>

 James C. Robertson       67              President and Chief Executive
                                          Officer
 R. Fredric Zullinger     50              Senior Vice President, Chief
                                          Financial
                                           Officer and Treasurer

</TABLE>

      Mr. Robertson joined the Company in 1967 as General Counsel and was
elected a director and President of the Company in 1968. Mr. Robertson currently
serves as Chairman of the Board, President and Chief Executive Officer of the
Company.

      Mr. Zullinger joined the Company in 1977 as Vice President-Accounting of
the Company's life insurance subsidiaries. He was appointed Treasurer of the
Company in 1979, and Vice President and Chief Financial Officer in 1985. Mr.
Zullinger currently serves as Senior Vice President, Chief Financial Officer and
Treasurer of the Company.

      William J. Walsh, Jr. served as the Company s Executive Vice President and
Chief Operating Officer from 1985 to May 1998, at which time Mr. Walsh
terminated his employment.

ITEM 11.    EXECUTIVE COMPENSATION<PAGE>
      The following table sets forth information regarding the annual
compensation for services in all capacities to the Company for the fiscal years
ended December 31, 1998, 1997 and 1996 of the Chief Executive Officer and the
named executive officers whose annual compensation exceeded $100,000
(hereinafter referred to as "named executive officers").

                           SUMMARY COMPENSATION TABLE
<TABLE>
 <CAPTION>                                                   ANNUAL
                                                          COMPENSATION                           ALL
                                          ANNUAL                        OTHER                   OTHER
  Name and Principal Position     Year    SALARY              BONUS   COMPENSATION          COMPENSATION

 <S>                              <C>           <C>     <C>       <C>         <C>  <C>         <C>    <C>
 James C. Robertson,              1998      - 0 -       (1)    - 0 -       $3,975  (2)     - 0 -   

 Chairman, President and          1997      - 0 -       (1)    - 0 -       $5,700  (2)     - 0 -   
 Chief Executive Officer          1996       $88,998    (1)    - 0 -       $7,950  (2)      $73,016    (3)


 William J. Walsh, Jr.,           1998       $51,860    (4)    - 0 -     - 0 -              $92,735    (4)

 Executive Vice President and     1997      $114,000           - 0 -     - 0 -             - 0 -   
 Chief Operating Officer          1996      $114,000           - 0 -     - 0 -              $18,605    (3)


</TABLE>
(1)   Mr. Robertson s status as a salaried employee of the Company terminated
      effective July 19, 1996. For the remainder of 1996, Mr. Robertson was
      compensated at a daily rate of $150 for any work performed in his capacity
      as President and CEO of the Company. In 1996 Mr. Robertson earned $83,654
      as a salaried employee and $5,344 as a non-salaried officer of the
      Company. Mr. Robertson was not compensated for any services performed in
      his capacity as President and CEO of the Company in either 1998 or 1997.

(2)   Represents Retainer and Board Fees earned by Mr. Robertson as Chairman of
      the Board of the Company, including  fees which were deferred.

(3)   Represents distribution from the Company s Excess Benefit Plan which was
      terminated in July 1997.

(4)   Mr. Walsh resigned as an Executive Officer and employee of the Company
      effective May 1, 1998. At the time of his termination, Mr. Walsh received
      $16,004 in unused vacation pay. Mr. Walsh was also entitled to receive a
      severance payment equal to his annual salary. This severance pay is being
      paid to Mr. Walsh in bi-weekly installments over a one-year period. Such
      payments totaled $76,731 in 1998.

                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

      No stock options and/or stock appreciation rights were granted by the
Company to the named executive officers in 1998.

              AGGREGATED OPTIONS/SAR EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR-END OPTIONS/SAR TABLE

      The table below presents information with respect to the stock options and
stock appreciation rights ("SARS") awarded under the Company's 1989 Stock
Incentive Plan ("1989 Plan") to the named executive officers and held by them at
December 31, 1998. The 1989 Plan was approved by the shareholders, and provides
for the grant of both options that qualify as incentive stock options under the
Internal Revenue Code and non-qualified (non-statutory) stock options. The
option price is 100% of the fair market value on the date of grant ($2.25) and
the maximum term to exercise the grant is six (6) years. The options have
accompanying SARS which permit the holder to receive common stock or cash equal
to the excess of the fair market value covered by the option over the option
price. To the extent that accompanying SARS are exercised, the corresponding
stock options are canceled and the shares subject to the option are charged
against the maximum number of shares authorized under the 1989 Plan. When a
stock option is exercised, the related SAR is likewise surrendered. All of the
options listed in the table were granted in 1993 in place of an equal number of
options that were awarded in May 1989 and subsequently canceled.
<TABLE>
 <CAPTION>                                               Number of Securities
                                                              Underlying                   Value of
                                                             Unexercised                 Unexercised 
                                                             Options/SARS         In-The-Money Options/SARS
                            Shares                            at Fiscal                    at Fiscal
                           Acquired       Value              Year-End (#)              Year-End ($)(2)
                          on Exercise    Realize           Exercisable (E)             Exercisable (E)
         Name                 (#)           d             Unexercisable (U)           Unexercisable (U)
                                           ($)
 <S>                          <C>          <C>                   <C>                         <C>
 William J. Walsh,          - 0  -        - 0 -               25,000 (E)                    - 0 -
 R. Fredric Zullinger        - 0 -        - 0 -               25,000 (E)                    - 0 -

</TABLE>

(1)   Mr. Walsh resigned as an Executive Officer and employee effective May 1,
      1998.

(2)   The values in this column are based on the difference between the market
      value of the Company s common stock on December 31, 1998 and the exercise
      price of the options.

              PERSONNEL COMMITTEE REPORT ON EXECUTIVE COMPENSATION

      The Personnel Committee of the Board of Directors (the "Committee")
administers and approves all forms of compensation for the Chief Executive
Officer ("CEO"), Executive Officers and other officers of the Company. The
members of the Committee are independent, non-employee directors and review with
the Board all aspects of compensation, management succession and the
implementation and administration of the Company's various incentive plans.

COMPENSATION PHILOSOPHY

      Historically, the compensation policy of the Company has been based upon
the philosophy that an important portion of the annual compensation of each
officer should relate to and be contingent upon the performance of the Company,
as well as the individual contribution of each officer. In the past, the Company
relied to a large degree on the annual and longer term incentive compensation
plans to attract and retain corporate officers of outstanding abilities and to
motivate them to perform to the full extent of their abilities. Each year the
Committee, along with the CEO, reviewed an annual salary plan for the Company's
officers which was  based on industry, peer group and national surveys along
with performance judgments as to the past and expected future contributions of
the individual officers. The compensation for the CEO and the other Executive
Officers has consisted of a base salary, potential annual bonuses and long-term
stock option incentives. The Committee considered the total compensation for the
CEO and each of the Executive Officers in establishing each element of
compensation. Base salaries were fixed at levels competitive in the market
compared to other comparably sized companies with officers having equal
responsibilities engaged in similar businesses as the Company. 

      With the adoption of the Plan of Liquidation, the Committee has attempted
to implement a compensation policy that will allow an orderly and timely
reduction of the officers and employees of the Company. As a result, on May 1,
1998, one (1) executive officer was separated from employment with the Company.
As such, there remains one (1) executive officer employed by the Company who is
expected to serve in that capacity until mid-year. Thereafter, this individual
is expected to continue providing assistance to the Company on a periodic basis
during the liquidation of the Company in accordance with the Plan of Liquidation
The remaining executive officer s salary has not changed since 1993 and there
are no plans to increase the salary or award any bonus or incentive payments.
However, upon the separation of the remaining executive officer from the
Company, he will be entitled to a severance package equal to his annual salary.
No stock options or SARS were granted by the Company to the CEO or the other
Executive Officers during 1998.

CEO COMPENSATION

      Mr. Robertson continues to serve as Chairman of the Board, President and
CEO of the Company. However, his status as a salaried employee of the Company
was terminated effective July 19, 1996. From that time and until December 31,
1996, Mr. Robertson had been compensated at $150 per day for any work performed
for the Company in his capacity as a non-salaried employee while serving as
President and CEO. Beginning in 1997 and continuing through 1998, Mr. Robertson
did not receive any compensation in his capacity as a non-salaried employee
while serving as President and CEO, although he continued to receive the
standard retainer and board meeting fees in his role as Chairman of the Board.
The Committee believes that this arrangement with Mr. Robertson is in the best
interests of the Company and is more than reasonable based upon Mr. Robertson's
experience and knowledge of the Company while it is attempting to sell its
assets and liquidate in accordance with the Plan of Liquidation.

      This report is submitted by the Personnel Committee of the Company's Board
of Directors.

John A. Groninger, Chairman     Edward J. Kremer


                       STOCK PRICE PERFORMANCE COMPARISON   

                                        CUMULATIVE TOTAL RETURN

                        12/31     12/31     12/31     12/31     12/31    12/31/
                         /93       /94       /95       /96       /97       98


 Consumers Financial    123       115       141       154        43        4
 Corp. (CFIN)

 Peer Group             111       104       158       194       330      394

 NASDAQ Stock Market    115       112       159       195       240      293
 (U.S.)


            *Assumes $100 invested on December 31, 1993 in the
            Company s common stock, NASDAQ Stock Index and Peer
            Group common stock. Total shareholder returns assume
            reinvestment of dividends.

(1)   The peer group companies are primarily in the same segment of the
      insurance industry that market credit life and credit disability products
      to automotive dealers and other financial institutions. While none of the
      companies offer all of the products and services of the Company, each can
      be considered a competitor of the Company. The members of the peer group
      are as follows: ACCEL International Corporation, CNL Financial
      Corporation, American Bankers Insurance Group and US Life Corporation.

                              PENSION PLAN BENEFITS

      The Company has a defined benefit plan, the Consumers Financial
Corporation Employees Retirement Plan (the Plan). The Plan was established
effective January 1, 1984. Under the Plan the retirement benefit is determined
by a formula which reflects compensation and years of service. Benefits are
fully vested after seven (7) years of service. The Plan was amended effective
January 1, 1989 to reflect changes mandated by ERISA and, as of the same date, a
supplemental non-qualified Excess Benefit Plan was adopted covering certain
employees, primarily those with higher compensation levels. Compensation
includes base salary, bonuses and other forms of compensation and generally
corresponds to the amounts shown in the Summary Compensation Table. During 1996,
the Company froze the benefits payable to participants under the Plan. The
Company also terminated the Excess Benefit Plan in 1996 and distributed the plan
assets to the participants.

      The benefit formula in the Plan provides that for each year of service
prior to 1975, the benefit consists of (1) 0.5% of average monthly compensation,
plus (b) 1.5% of average monthly compensation in excess of $1,000 where Average
Monthly Compensation is average monthly compensation for the five calendar years
ending December 31, 1983. For each year of service from January 1, 1984 through
December 31, 1988, the benefit consists of (a) 1.5% of monthly compensation
times the number of years of service under the Plan, plus (b) 1.4% of monthly
compensation in excess of the social security wage base. For each year of
service from January 1, 1989 through July 31, 1996, the benefit consists of (a)
1.5% of monthly compensation times the number of years of service under the
Plan, plus (b) .65% of monthly compensation in excess of the social security
wage base.

      At December 31, 1998, the estimated monthly defined benefit payable upon
retirement at age 65 for each of the named executive officers is as follows:
William J. Walsh, Jr., $2,429 and R. Fredric Zullinger, $1,918. Amounts shown
are straight-life annuity amounts and are not reduced by a joint and
survivorship provision which is available to the named executive officers. In
addition, following his retirement as a salaried employee in July 1996, James C.
Robertson began receiving a monthly annuity benefit in the amount of $3,667.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND       
            MANAGEMENT

      The following table sets forth as of March 1, 1999, the number of shares
of voting stock owned by any person who is known to the Company to be the
beneficial owner of more than 5% of the Company's Common Stock, the only class
of voting securities outstanding.

<TABLE>
 <CAPTION>                                                             Amount and
                                                                        Nature of           Percent
                                                                       Beneficial             of
 Title of Class   Name and Address of Beneficial Owner                  Ownership            Class

 <S>              <C>                                                <C>                  <C>

 Common           Consumers Financial Corporation and                     231,344              7.86%
                  Subsidiaries
                  Employee Stock Ownership Plan (ESOP) (1)
                  1200 Camp Hill By-Pass, Camp Hill, PA 17011
 Common           Two wholly-owned subsidiaries                           365,352             12.41%
                  of Consumers Financial Corporation,
                  1200 Camp Hill By-Pass,Camp Hill, PA 17011

 Common           Peter H. Kamin                                          205,100              6.97%
                  One Financial Center, Suite 1600, Boston, MA
                  02111


</TABLE>

(1)The Company's Employee Stock Ownership Plan is an employee benefit plan which
is subject to the Employee Retirement Income Security Act of 1974, as amended
("ERISA"). Participating employees of the Company have the power to vote the 
shares allocated to them under the Plan. The Trustees of the Plan have 
discretionary investment powers including the power to dispose of the shares.

     The following table sets forth as of March 1, 1999, the number of shares 
of the Company's Common and Preferred Stock beneficially owned by (a) each 
director; (b) each executive officer who is not a director; and (c) all 
directors and executive officers as a group.

<TABLE>
 <CAPTION>                                     Amount and
                                               Nature of       Percent
 TITLE OF             Name of                  Beneficial      of
 CLASS                Beneficial Owner         Ownership (1)   Class

 <S>                  <C>                      <C>             <C>
                               (a)
 Common               Groninger, John E.         57,521 (2)     2.0
 Preferred                                       22,410 (3)     4.7

 Common               Kremer, Edward J.            1,607          *
 Common               Robertson, James C.        99,775          3.4
 Preferred                                         5,235 (4)     1.1 

                               (b)
 Common               Zullinger, R. Fredric      54,523 (5)      1.8

                               (c)
 Common               Directors and            213,426 (6)       7.2
 Preferred            Executive Officers as      27,645          5.7  
                      a Group
                      (4 individuals)
</TABLE>

* Denotes less than 1%

(1)   Except where otherwise indicated, the beneficial owner of the shares
      exercises sole voting and investment power.

(2)   Includes 42,542 shares owned by Mr. Groninger's wife.

(3)   Includes 1,000 shares owned by Mr. Groninger's wife.

(4)   Includes 700 shares of 8 1/2% Preferred Stock owned by Mr. Robertson's
      wife.

(5)   Includes 14,835  shares for which Mr. Zullinger has voting power as to
      shares held for him in the Employee Stock Ownership Plan,  and 25,000
      shares he has a right to acquire through the exercise of stock options and
      stock appreciation rights. As a result of the Company s operating losses
      over the past five years, the exercise price of Mr. Zullinger s options
      ($2.25) is substantially higher than the market price of the Company s
      common stock, and it is therefore unlikely that any of these options,
      which expire in May 1999, will ever be exercised.

(6)   Includes shares that are acquirable through the exercise of stock options
      and SAR s.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      During the year ended December 31, 1998, the Company did not enter into
any transactions in which the amount involved exceeded $60,000, with any of its
directors, executive officers, security holders known to the Company to own more
than 5% of the Company s common stock or any member of the immediately family of
any of the foregoing persons.<PAGE>
                                     PART IV

ITEM 14.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
            ON FORM 8-K

a)    Listing of Documents filed:

      1.    Financial Statements (included in Part II of this report):

            Report of Independent Public Accountants
            Consolidated Statement of Net Assets in 
                  Liquidation - December 31, 1998
            Consolidated Statement of Changes in Net Assets
                  in Liquidation - For the period from March 25, 1998
                  to December 31, 1998
            Consolidated Balance Sheet-December 31, 1997
            Consolidated Statements of Operations - For the period from
                  January 1, 1998 to March 24, 1998 and for the
                  Years Ended December 31, 1997 and 1996
            Consolidated Statements of Shareholders' 
                  Equity - Years Ended December 31, 1997 and 1996
            Consolidated Statements of Cash Flows - For the 
                  period from January 1, 1998 to March 24, 1998
                  and for the Years Ended December 31, 1997 and 1996
            Notes to Consolidated Financial Statements

      2.    Financial Statement Schedules (included in Part IV of this report):

            (II)  Condensed Financial Information of Registrant
            (III) Supplementary Insurance Information
            (IV)  Reinsurance
            (V)   Valuation and Qualifying Accounts

            Schedules other than those listed above have been omitted because
            they are not required, not applicable or the required information is
            set forth in the financial statements or notes thereto.

      3.    Exhibits:

            (11)  Statement regarding Computation of Earnings Per Common Share
                  (see Note 16 of the Notes to Consolidated Financial Statements
                  appearing elsewhere in this Form 10-K)
            (21)  Subsidiaries of Consumers Financial Corporation
            (27)  Financial Data Schedule

b)    Reports on Form 8-K:

      No reports on Form 8-K were filed by the Company during the quarter ended
December 31, 1998.<PAGE>
                                   SCHEDULE II
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         CONSUMERS FINANCIAL CORPORATION
                     STATEMENT OF NET ASSETS IN LIQUIDATION
                                DECEMBER 31, 1998

<TABLE>
 <CAPTION>(dollar amounts in thousands)

 <S>                                                                                       <C>
 Assets
     Investments, other than investments in affiliates:
          Other invested assets                                                                        $70
               Total investments                                                                        70

     Cash                                                                                              169
     Investments in affiliates                                                                       2,672
     Indebtedness of affiliates (surplus note)                                                       4,706
     Receivables                                                                                       747
     Other assets                                                                                      48 

               Total assets                                                                          8,412

  Liabilities
     Indebtedness to affiliates                                                                      2,132
     Dividend payable                                                                                  102
     Underfunded pension plan                                                                          664
     Other liabilities                                                                                 316

                                                                                                     3,214
 Redeemable preferred stock:
      Series A, 8 1/2% cumulative convertible, authorized 632,500 shares;
      issued and outstanding 481.461 shares                                                          4,815


               Total liabilities and redeemable preferred stock                                      8,029

 Net assets in liquidation                                                                            $383
</TABLE>

See notes to condensed financial statements<PAGE>
                                   SCHEDULE II
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         CONSUMERS FINANCIAL CORPORATION
                STATEMENT OF CHANGES IN NET ASSETS IN LIQUIDATION
             FOR THE PERIOD FROM MARCH 25, 1998 TO DECEMBER 31, 1998


                                              
<TABLE>
 (in thousands)
 <S>                                                                  <C>

 Income:
      Net investment income                                            $7
      Fees from sale of customer accounts                              98
      Joint venture fees                                               47
      Net realized investment gains                                     8
      Miscellaneous                                                   110

                                                                      270
 Expenses:
      Printing and postage                                             11
      Salaries, wages and employee benefits                            14
      Taxes, licenses and fees                                         26
      Depreciation                                                      5
      Miscellaneous                                                    56

                                                                      112

 Operating income before income tax benefit                           158

 Income tax benefit                                                   493

 Equity in loss of unconsolidated subsidiaries                       (853)

 Liability for underfunded pension plan                              (664)
 Decrease in unrealized appreciation of debt securities               (32)

 Preferred stock dividends                                           (307)

 Adjustment of preferred stock to redemption value                   (175)

 Retirement of treasury shares-preferred                               57
 Purchase of treasury shares-common                                    (9)

 Decrease in net assets for the period                             (1,332)

 Net assets at beginning of period                                  1,715

 Net assets at December 31, 1998                                     $383
</TABLE>

See notes to condensed financial statements

                                   SCHEDULE II 
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         CONSUMERS FINANCIAL CORPORATION
                                  BALANCE SHEET
                                DECEMBER 31, 1997
<TABLE>

 <CAPTION>(in thousands)                                    Liabilities, Redeemable Preferred
              Assets                                        Stock and Shareholders  Equity
 <S>                                          <C>           <C>                                         <C>

 Investments, other than                                    Liabilities:
    in affiliates:                                               Indebtedness to affiliates            $267
      Other invested assets                   $67                Dividend payable                       109
                                               67                Miscellaneous                          418
 Cash                                         433                Income taxes                           296
 Investments in affiliates                  2,117           Total liabilities                         1,090

 Indebtedness of affiliates                 4,866
 Receivables                                   10

 Property and equipment, net of                             Redeemable preferred stock:
     accumulated depreciation                  15                Series A, 8 1/2 cumulative             4,688
                                                            convertible
 Other assets                                  76        

                                           $7,584           Shareholders  equity:
                                                                 Common stock                            30

                                                                 Capital in excess of stated          7,989
                                                            value

                                                                 Equity in net unrealized
                                                                    appreciation of debt 
                                                                    securities of subsidiaries           54

                                                                Deficit                              (4,796
                                                                                                           )
                                                                Treasury stock                       (1,471
                                                                                                           )

                                                            Total shareholders  equity                1,806

                                                                                                     $7,584


</TABLE>

See notes to condensed financial statements

                                   SCHEDULE II
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         CONSUMERS FINANCIAL CORPORATION
                            STATEMENTS OF OPERATIONS

<TABLE>

                                              

                                                         For the period
 <CAPTION>      Years ended December                    from January 1,1998   Years ended December 31,
                                                        to March 24, 1998
(in thousands)                                                                   1997          1996
<S>                                                             <C>               <C>           <C>

 Revenues:
      Net investment income                                      $9                  $19          $16
      Net realized investment losses                                                 (10)
      Other income                                               48                  163            2
 Total revenues                                                  57                  172           18

 Expenses:
      General expenses                                           98                  563          765

      Taxes, licenses and fees                                    7                   22            9
      Write-off of intangible assets                                                  50          143
 Total expenses                                                 105                  635          917

 Loss before income taxes                                       (48)                (463)        (899)
 Income taxes                                                     3                  131          103


 Loss before equity in income (loss) 
   of unconsolidated subsidiaries                               (51)                (594)      (1,002)

 Equity in income (loss) of unconsolidated
      Continuing operations                                     (37)              (1,174)        (735)
      Discontinued operations                                   112               (4,592)         503

                                                                 75               (5,766)        (232)

 Net income (loss)                                              $24              ($6,360)     ($1,234
</TABLE>

See notes to condensed financial statements<PAGE>
                                   SCHEDULE II        
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         CONSUMERS FINANCIAL CORPORATION
                            STATEMENTS OF CASH FLOWS
                                        
<TABLE>
 <CAPTION>
                                                      For the period          31,
                                                   from January 1, 1998      Years ended December 31,
 (in thousands)                                      to March 24, 1998        1997           1996

 <S>                                                          <C>               <C>            <C>
 Cash flows from operating activities:

      Net income (loss)                                       $24             ($6,360)       ($1,234)



 Adjustments to reconcile net income (loss)
 to net cash provided by operating activities:
    Income taxes                                               12              (1,004)           741

    Change in receivables                                                           7            127
    Change in other liabilities                               (11)                377             67

    Equity in loss (income) of unconsolidated
    subsidiaries                                             (793)              6,338            998
    Amortization of intangibles                               781                  50            123

    Other                                                    (107)                 37             17
        Total adjustments                                    (118)              5,805          2,073

   Net cash provided by (used in)                             (94)               (555)           839
     operating activities

 Cash flows from investing activities:

   Purchase of investments                                     (1)                 (3)        (2,115)
   Maturity of investments

   Sale of investments                                                          1,304            808

   Investments in and indebtedness to                          (1)                (26)         2,044
      affiliates

   Net cash provided by (used in) investing                    (2)              1,275            737
      activities
 Cash flows from financing activities:

      Principal payments on debt                                                              (1,159)

      Purchase of treasury stock                               (1)                (64)           (50)

      Cash dividends to preferred shareholders               (109)               (409)          (409)
      Net cash used in financing activities                  (110)               (473)        (1,618)

 Net increase (decrease) in cash                             (206)                247            (42)

 Cash at beginning of year                                    433                 186            228

 Cash at end of period                                       $227                $433           $186
</TABLE>
See notes to condensed financial statements<PAGE>
                                   SCHEDULE II
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         CONSUMERS FINANCIAL CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996


1.    The accompanying condensed financial statements should be read in
      conjunction with the consolidated financial statements and notes thereto
      of Consumers Financial Corporation and subsidiaries.

2.    Cash dividends received from subsidiaries in 1998, 1997 and 1996 amounted
      to $10,000, $425,000 and $3,343,000, respectively.  In addition, in 1998,
      the Company received certain assets and assumed certain liabilities from
      several of its subsidiaries in connection with the liquidation of those
      companies.  The book value of the net assets received was $679,000.

3.    The Company files a consolidated Federal income tax return with its non-
      life insurance company subsidiaries and with its consolidated life
      insurance company subsidiaries.  With respect to the consolidated non-life
      sub-group, taxes are allocated proportionately to each subsidiary within
      the consolidated group. Tax expense is allocated to those subsidiaries
      reporting taxable income, while a tax benefit is allocated to those
      companies reporting a taxable loss. For the consolidated life insurance
      sub-group, tax expense is allocated only to those companies in the group
      reporting taxable income. Similarly, tax benefits for the life sub-group
      are allocated only to those companies reporting a taxable loss.




                                  SCHEDULE III
                       SUPPLEMENTARY INSURANCE INFORMATION

                CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
<TABLE>
                     <CAPTION>
 (in thousands)                                        Deferred                                   Other
                                                        policy        Future                      policy
                                                     acquisition      policy       Unearned     claims and
                                                        costs        benefits      premiums      benefits
                      Segment                                                                    payable
 <S>                                                      <C>          <C>             <C>           <C>

 Year ended December 31, 1998:
      Automotive Resource Division: (a)
         Credit insurance and fee income business                      $8,291       $34,840        $2,837
         Assumed warranty business                                                      323

      Individual Life Insurance Division (a)                $50         9,354                          45
      Other (b)
           Total                                            $50       $17,645       $35,163        $2,882


 Year ended December 31, 1997:
      Automotive Resource Division: (a)
          Credit insurance and fee income               $13,545       $11,785       $49,057        $2,181

          Assumed warranty business                          25                         937           195
      Individual Life Insurance Division (a)                            9,682                         163
      Other (b)
           Total                                        $13,570       $21,467       $49,994        $2,539<PAGE>
 Year ended December 31, 1996:
      Automotive Resource Division: (a)
          Credit insurance and fee income               $16,378       $11,420       $54,848        $2,333

          Assumed warranty business                          36                       1,330           178
      Individual Life Insurance Division (a)              2,535        23,966                         225
      Other (b)
           Total                                        $18,949       $35,386       $56,178        $2,736

</TABLE>
      (a)   The assets and liabilities of the discontinued credit insurance 
            and individual life insurance businesses have not been separately 
            stated on the consolidated balance sheets.

      (b)   Represents operations of Consumers Financial Corporation.


                                        SCHEDULE III
                             SUPPLEMENTARY INSURANCE INFORMATION

                      CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
<TABLE>
                 <CAPTION>
 (in thousands)                                 Premium                              Amortization
                                                income,                    Death     of deferred
                                               fees and        Net          and         policy
                                                 other      investment     other     acquisition     Operating
                  Segment                       income        income     benefits       costs        expenses

                                                  (a)

 <S>                                                <C>           <C>         <C>            <C>           <C>
 Year ended December 31, 1998 :

      Amounts attributable to period prior
 to adoption

         of liquidation basis of
 accounting:

            Automotive Resource Division: 
 (b)

               Credit insurance and fee
 income business

               Assumed warranty business            $83

            Individual Life Insurance
 Division (b)
            Other (c)                                             $60                                     $368

           Total                                    $83            60                                      368


      Amounts attributable to period
 subsequent to adoption

         adoption of liquidation basis of
 accounting:

            Automotive Resource Division: 
 (b)


               Credit insurance and fee
 income business
               Assumed warranty business           $504            46        $260                          104

            Individual Life Insurance
 Division (b)
            Other (c)                               281           441                                    1,178

           Total                                    785           487         260                        1,282


           Grand total                             $868          $547        $260                       $1,650

 Year ended December 31, 1997:

      Automotive Resource Division: (b)

          Credit insurance and fee income
 business
          Assumed warranty business                $375           $44        $460            $10            $1

      Individual Life Insurance Division
 (b)

      Other (c)                                     171            19                                    1,638
           Total                                   $546           $63        $460            $10        $1,639





 Year ended December 31, 1996:
 Automotive Resource Division: (b)

  Credit insurance and fee income 
   business

   Assumed warranty business                       $450           $42        $581            $12        $1,110

   Individual Life Insurance Division (b)
   Other (c)                                          2            17                                    1,008

           Total                                   $452           $59        $581            $12        $2,118


</TABLE>

      (a)   Excludes realized investment gains.

      (b)   The assets and liabilities of the discontinued credit insurance and
            individual life insurance businesses have not been separately 
            stated on the consolidated balance sheets.

      (c)   Represents operations of Consumers Financial Corporation.


                                         SCHEDULE IV
                                         REINSURANCE

                      CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES

<TABLE>
 <CAPTION>(in thousands)                                                                      Percentage
                                                       Ceded to      Assumed                    of amount
                                            Gross        other         from         Net          assumed
                Segment                     amount     companies    companies      amount        to net
<S>                                          <C>         <C>           <C>            <C>          <C>
 Year ended December 31, 1998:

      Life insurance in-force                    $0                                     $0
      Premium income:
           Assumed warranty                                              $604         $604          100.0%

                                                                         $604         $604          100.0%

 Year ended December 31, 1997:
      Life insurance in-force                    $0                                     $0

      Premium income:
           Assumed warranty                                              $356         $356          100.0%
                                                                         $356         $356          100.0%


 Year ended December 31, 1996:
      Life insurance in-force                    $0                                     $0

      Premium income:
           Assumed warranty                                              $417         $417          100.0%
                                                                         $417         $417          100.0%
</TABLE>



                                   SCHEDULE V
                        VALUATION AND QUALIFYING ACCOUNTS

                CONSUMERS FINANCIAL CORPORATION AND SUBSIDIARIES
<TABLE>

 <CAPTION>                                                              Additions
                                                                                Charged
                                                   Balance at    Charged to      other                          Balance
                                                    beginning     costs and    accounts,       Deduction        end of
                   Description                      of period     expenses      describe        describe        period
 <S>                                                 <C>              <C>        <C>              <C>            <C>
 Year ended December 31, 1998
      Provision for permanent decrease in
          Mortgage loans                                  $50                                        $50  (a)
          Property and equipment                          713          $249                                        $962
          Other real estate                               357                                        265  (b)        92

          Other invested assets                           163                                        108  (b)        55
      Provision for uncollectible receivables             436                                        436  (a)
                                                       $1,719          $249                         $859         $1,109

 Year ended December 31, 1997
     Provision for permanent decrease in market
         Mortgage loans                                  $100                                        $50  (a)       $50
         Property and equipment                                        $713                                         713
         Other real estate                                128           229                                         357
         Other invested assets                             75           158                           70  (b)       163
     Provision for uncollectible receivables            1,038           110                          712  (a)       436
                                                       $1,341        $1,210                         $832         $1,719

 Year ended December 31, 1996
     Provision for permanent decrease in market

         Equity securities                                $15                                        $15  (b)
         Mortgage loans                                   100                                                      $100
         Other real estate                                493           $35                          400  (b)       128
         Other invested assets                                           75                                          75
     Provision for uncollectible receivables            1,093           233                          288  (a)     1,038
                                                       $1,701          $343                         $703         $1,341


</TABLE>
(a)   Write-off of bad debts against reserve
(b)   Write-off of reserve for assets sold<PAGE>
                                   SIGNATURES


      Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


CONSUMERS FINANCIAL CORPORATION




By:   /S/   James C. Robertson
      Chairman of the Board and President




Date: March 16, 1999<PAGE>
                                   SIGNATURES

      Pursuant to the requirements of the Securities Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated:




      Signature                     Title                         Date



/S/   James C. Robertson            Director, President and       March 16, 1999
                                    Chairman of the Board
                                    (Chief Executive Officer)


/S/   R. Fredric Zullinger          Senior Vice President,        March 16, 1999
                                    and Treasurer
                                    (Chief Financial Officer)
            
/S/   John E. Groninger             Director                      March 16, 1999


/S/   Edward J. Kremer              Director                      March 16, 1999


                                   EXHIBIT 21

                 SUBSIDIARIES OF CONSUMERS FINANCIAL CORPORATION



Consumers Financial Corporation (23-1666392) owns 100% of the outstanding common
stock of the following subsidiaries:

      Consumers Life Insurance Company                21-0706531
      CLMC Insurance Agency, Inc.                     25-1681245
      IAAC, Inc.                                      25-1211251
      Consumers Car Care Corporation                  23-1720565
      Investors Consolidated Reinsurance, Ltd.        31-1057420
      Consumers Limited                               25-1493313
      Consumers II Limited                            25-1718532


Consumers Life Insurance Company owns 100% of the outstanding common stock of
Investors Fidelity Life Assurance Corp. (31-0646177).<PAGE>

<TABLE> <S> <C>

<ARTICLE> 7
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998             DEC-31-1997
<PERIOD-END>                               DEC-31-1998             DEC-31-1997
<DEBT-HELD-FOR-SALE>                                 0                       0
<DEBT-CARRYING-VALUE>                                0                       0
<DEBT-MARKET-VALUE>                                  0                       0
<EQUITIES>                                           0                       0
<MORTGAGE>                                           0                       0
<REAL-ESTATE>                                        0                       0
<TOTAL-INVEST>                               4,449,872              41,000,598
<CASH>                                         171,822                 641,234
<RECOVER-REINSURE>                          34,840,247               9,572,236
<DEFERRED-ACQUISITION>                          50,000              13,569,943
<TOTAL-ASSETS>                              62,687,602              85,035,320
<POLICY-LOSSES>                                      0                       0
<UNEARNED-PREMIUMS>                         35,152,710              49,994,397
<POLICY-OTHER>                               2,882,411               2,538,593
<POLICY-HOLDER-FUNDS>                                0                       0
<NOTES-PAYABLE>                                      0                       0
                                0                       0
                                  4,814,610               4,687,913
<COMMON>                                        29,438                  30,191
<OTHER-SE>                                     353,157               1,775,167
<TOTAL-LIABILITY-AND-EQUITY>                62,687,602              85,035,320
                                   3,003,103                 356,188
<INVESTMENT-INCOME>                            962,490                  62,682
<INVESTMENT-GAINS>                           (102,128)               (176,124)
<OTHER-INCOME>                               1,312,104                 189,571
<BENEFITS>                                   2,630,017                 459,708
<UNDERWRITING-AMORTIZATION>                     24,837                   9,974
<UNDERWRITING-OTHER>                         2,400,426               1,639,149
<INCOME-PRETAX>                                120,189             (1,676,514)
<INCOME-TAX>                                   511,794               (235,097)
<INCOME-CONTINUING>                                  0                       0
<DISCONTINUED>                                 213,786             (4,918,937)
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                 (177,719)             (6,360,354)
<EPS-PRIMARY>                                        0                       0
<EPS-DILUTED>                                        0                       0
<RESERVE-OPEN>                                       0                       0
<PROVISION-CURRENT>                                  0                       0
<PROVISION-PRIOR>                                    0                       0
<PAYMENTS-CURRENT>                                   0                       0
<PAYMENTS-PRIOR>                                     0                       0
<RESERVE-CLOSE>                                      0                       0
<CUMULATIVE-DEFICIENCY>                              0                       0
        

</TABLE>


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