360 COMMUNICATIONS CO
11-K, 1997-06-25
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                 ---------------


                                    FORM 11-K

                                  ANNUAL REPORT
                        PURSUANT TO SECTION 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



          (Mark One)
             |X|  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED].
             March 7, 1996 (Date of Inception) to December 31, 1996
                                       OR
             |_|      TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED].
             For the transition period from __________ to __________

                         Commission file number 1-14108


     A.   Full title of the plan and the address of the plan, if different  from
          that of the issuer named below:

               360 Communications Company Retirement Savings Plan

     B.   Name of issuer of the  securities  held  pursuant  to the plan and the
          address of its executive office:

                           360 Communications Company
                              8725 W. Higgins Road
                                Chicago, Illinois
                                   60631-2702













<PAGE>


                           360 COMMUNICATIONS COMPANY

                             RETIREMENT SAVINGS PLAN

                               1996 ANNUAL REPORT

                                      WITH

                         REPORT OF INDEPENDENT AUDITORS

<PAGE>












                           360 COMMUNICATIONS COMPANY

                             RETIREMENT SAVINGS PLAN

                 Financial Statements and Supplemental Schedules

             March 7, 1996 (Date of Inception) to December 31, 1996





                                    Contents

Report of Independent Auditors.................................................1

Financial  Statements

Statement of Net Assets Available for Benefits With Fund Information...........2

Statement of Changes in Net Assets Available for Benefits With Fund
Information....................................................................3

Notes to Financial Statements..................................................4

Supplemental Schedules

Item 27a - Schedule of Assets Held for Investment Purposes....................10

Item 27d - Schedule of Reportable Transactions................................11




<PAGE>




                         Report of Independent Auditors


The Administrative Committee
360 Communications Company

We have audited the accompanying  statement of net assets available for benefits
of the 360  Communications  Company  Retirement  Savings Plan (the "Plan") as of
December 31, 1996, and the related  statement of changes in net assets available
for benefits from March 7, 1996 (date of inception) to December 31, 1996.  These
financial  statements  are the  responsibility  of the  Plan's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the net assets  available  for benefits of the Plan at
December 31, 1996,  and the changes in net assets  available  for benefits  from
March 7, 1996 (date of  inception)  to December 31,  1996,  in  conformity  with
generally accepted accounting principles.

Our audit was  performed  for the  purpose  of  forming  an opinion on the basic
financial statements taken as a whole. The accompanying  supplemental  schedules
listed in the index to  financial  statements  are  presented  for  purposes  of
complying with the Department of Labor's Rules and Regulations for Reporting and
Disclosure  under the Employee  Retirement  Income Security Act of 1974, and are
not a required part of the basic financial  statements.  The Fund Information in
the statement of net assets available for benefits and the statements of changes
in net assets  available  for benefits is presented  for purposes of  additional
analysis  rather than to present the net assets  available  for benefits and the
changes in net assets  available  for  benefits of each fund.  The  supplemental
schedules and Fund  Information  have been subjected to the auditing  procedures
applied in our audit of the basic financial  statements and, in our opinion, are
fairly  stated in all  material  respects  in  relation  to the basic  financial
statements taken as a whole.



                                                               Ernst & Young LLP





Chicago, Illinois
June 19, 1997

<PAGE>
<TABLE>
<CAPTION>
                                         360 Communications Company Retirement Savings Plan
                                                  Statement of Net Assets Available
                                                 For Benefits With Fund Information
                                                          December 31, 1996
                                                       (Thousands of Dollars)



                                           Company   Sprint   Equity            Over the                    Managed      Loan
                                            Stock    Stock    Income  Magellan  Counter  Overseas   Bond    Income   Receivables,
                                 Total      Fund     Fund     Fund      Fund      Fund     Fund     Fund     Fund         net
                                --------- --------- -------- -------  -------- --------- --------- -------- --------  -----------
<S>                             <C>       <C>       <C>      <C>      <C>      <C>       <C>       <C>      <C>       <C>

Investments at Fair Value:
 Common Stock:  Company 
 Stock Fund, Sprint Stock Fund   $19,831    $7,087  $12,744

Equity Mutual Funds: Equity 
 Income Fund, Magellan Fund, 
 Over the Counter, Overseas
 Fund                             15,967                     $7,489    $5,499    $1,554    $1,425

Bond Mutual Funds: Bond Fund       1,054                                                            $1,054

Managed Income Fund                6,503                                                                     $6,503

Loan Receivables, net              2,024                                                                                 $2,024
                               ---------- --------- -------- -------  -------- --------- --------- -------- --------  -----------
Net Assets Available for 
 Benefits                        $45,379    $7,087  $12,744  $7,489    $5,499    $1,554    $1,425   $1,054   $6,503      $2,024
                               ========== ========= ======== =======  ======== ========= ========= ======== ========  ===========






























                                                  See Notes to Financial Statements
</TABLE>

                                       2
<PAGE>

<TABLE>
<CAPTION>

                                         360 Communications Company Retirement Savings Plan
                                                 Statement of Changes in Net Assets
                                            Available for Benefits with Fund Information
                                       March 7, 1996 (Date of Inception) to December 31, 1996
                                                       (Thousands of Dollars)




                                         Company   Sprint    Equity                Over the                    Managed     Loan
                                          Stock    Stock     Income   Magellan     Counter  Overseas   Bond    Income   Receivables,
                               Total      Fund      Fund      Fund      Fund        Fund      Fund     Fund     Fund        net
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------

<S>                           <C>       <C>       <C>       <C>       <C>        <C>        <C>      <C>      <C>       <C>       
Investment Income:                                                                                                      
   Dividends                   $ 1,793    $    -   $   333    $  324     $  620    $  136    $   82    $   33    $  265
   Realized and Unrealized 
    Appreciation
    (Depreciation) in the 
    Fair Value of Investments    1,908       162     1,436       480       (225)        18       21       16         -
                              --------- --------- --------- --------- ---------- ---------- -------- -------- ---------

    Net Investment Income        3,701       162     1,769       804        395        154      103       49       265

Contributions - Employer, net    4,854     1,498       (73)      849        922        209      224      359       865
Contributions - Employee         4,836     1,414         1       909      1,029        256      266      198       764
Loan Repayment - principal           -       207         -        97         81         15       21       14       141     $ (576)
Loan Repayment - interest           89        32         -        15         14          2        3        2        21         -
Withdrawals                     (1,144)     (358)     (268)     (132)      (128)        (3)     (32)     (12)     (161)       (50)
Fund Transfers, net                  -     1,668    (1,922)      479       (215)       612      225        3      (850)        -
Loan Withdrawals                     -      (157)     (288)     (213)      (167)       (28)     (34)     (17)     (332)     1,236
Other, net                          (9)       (2)        3        (2)        (1)        (1)       -       (2)       (5)         1
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------
  Net Increase (Decrease)       12,327     4,464      (778)    2,806      1,930      1,216      776      594       708        611

Net Assets Available 
 for Benefits:
  Transfer from Sprint 
  Retirement Savings Plan       33,052     2,623    13,522     4,683      3,569        338      649      460     5,795      1,413
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------

   End of year                 $45,379    $7,087   $12,744    $7,489     $5,499     $1,554   $1,425   $1,054    $6,503     $2,024
                              ========= ========= ========= ========= ========== ========== ======== ======== ========= ===========



















                                                  See Notes to Financial Statements
</TABLE>

                                       3
<PAGE>




               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1996


1. DESCRIPTION OF THE PLAN

   The following brief description of the 360 Communications  Company Retirement
   Savings Plan ("Plan") provides only general information.  Participants should
   refer to the Plan document and the summary plan description for more complete
   information.

   Background

   On July 26, 1995, Sprint Corporation  ("Sprint")  announced that its Board of
   Directors decided to pursue a tax-free spinoff of 360 Communications  Company
   (the  "Company")  to  Sprint  shareholders.  In  the  Federal  Communications
   Commission  ("FCC")  auction of  wireless  Personal  Communications  Services
   ("PCS")  licenses,  Sprint Spectrum LP won the rights to several markets that
   overlap service territories operated by the Company.  Under FCC rules, Sprint
   was required to divest or reduce its cellular  holdings in certain markets to
   clear  conflicts  with the PCS  licenses  awarded to Sprint  Spectrum LP. For
   these reasons,  Sprint and its Board of Directors decided to pursue a spinoff
   of the cellular operations of Sprint.

   On March 7, 1996,  the  spinoff  was  consummated  and the  Company  became a
   separate,  publicly traded company.  Concurrent with the spinoff,  a new Plan
   was  established  by which  identical  investment  funds were adopted and all
   account  balances for the  Company's  associates  were  transferred  from the
   Sprint Retirement Savings Plan to the Plan.

   General

   The Plan is a defined  contribution  plan  established  and  sponsored by the
   Company and is  intended  to qualify  under  Section  401(a) of the  Internal
   Revenue Code (the "Code").

   The Plan  includes a  qualified  cash or deferred  arrangement  as defined in
   Section  401(k) of the Code and is subject to the  provisions of the Employee
   Retirement Income Security Act of 1974 ("ERISA").

   Eligibility

   Elective deferrals made by associates to the Plan are voluntary.  Individuals
   employed by the Company for more than one year and who are not represented by
   a collective  bargaining unit are eligible to participate.  Regular full-time
   employees  who have attained age 35 but not yet completed one year of service
   are also eligible to participate in the Plan.



                                       4
<PAGE>


               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1996


1. DESCRIPTION OF THE PLAN (continued)

   Contributions

   Participants  can  contribute  up to 16% of their  eligible  pay to a pre-tax
   account,  provided total  contributions to the pre-tax account did not exceed
   an annual  limitation of $9,500 for the 1996 Plan year. The  percentage  that
   can be  contributed  by  participants  who  meet the  definition  of a highly
   compensated  employee as defined in the Code is  periodically  recomputed  in
   order to maintain compliance with the permitted  disparity  provisions of the
   Code.  The annual  limitation  on  contributions  to the  pre-tax  account is
   established under the Code.  Currently  contributions are allowed to only the
   pre-tax account.  Subject to certain  limitations and restrictions,  the Plan
   permits  participants  to  make  rollover   contributions  from  other  plans
   qualified under sections 401(a) of the Code.

   The  Company  makes a dollar for dollar  matching  contribution  to the Plan.
   Contributions in excess of 6% of each  participant's  pay are not included in
   this calculation of the Company contribution.  Contributions are made in cash
   or  Company  stock  with a market  value  equal to the  Company  contribution
   requirement.

   Effective December 1996, the Company  introduced an age-related  contribution
   referred to as the age-progressive contribution in the Plan. This age-related
   contribution  is  available  for eligible  participants  in the Plan who have
   attained  age 25 and are  employed  by the  Company as of the last pay period
   each year. Employees not enrolled in the Plan that have completed one year of
   service  or are age 35 or older are still  eligible  for the  age-progressive
   contribution.  If an investment election does not appear on file for eligible
   participants  at the  time the  age-progressive  contribution  is  made,  the
   allocation  is  automatically  invested in the PIMCO  Total  Return Bond Fund
   ("Bond Fund").

   Investment Funds

   Participants may direct their  contributions  into any of seven funds managed
   by Fidelity  Investments  Institutional  Services  Company,  Inc.: the Equity
   Income Fund,  Magellan Fund, Managed Income Fund, Over the Counter Fund, Bond
   Fund,  Overseas  Fund and  Company  Stock  Fund.  Company  contributions  are
   invested in the same investment funds as plan participant contributions.

   The Bond Fund has been  invested in the PIMCO Total Return  Investment  Fund,
   Inc. The Company  Stock Fund  invests in 360  Communications  Company  common
   stock.  The  Managed  Income  Fund is managed by  Fidelity  Management  Trust
   Company and is invested in a pool of investment  contracts  issued by various
   insurance  companies  and  banks.  Since  the  spinoff,   Company  associates
   participating  in the Plan cannot elect to invest money into the Sprint Stock
   Fund. The Company is discontinuing the Fund after March 31, 1998.

   Participants may redirect the funds in which their current  contributions are
   invested  each pay  period.  In  addition,  participants  may  also  transfer
   existing balances between funds on any week day, except holidays when the New
   York Stock Exchange is closed. However,  certain limitations do apply in that
   at no time can transfers be made directly or indirectly (within 90 days) from
   the Managed Income Fund to the Bond Fund.


                                       5
<PAGE>

               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1996

1. DESCRIPTION OF THE PLAN (continued)

   The following  represents the number of Plan  participants in each investment
   fund at December 31, 1996.

           Magellan Fund                                          1,267
           Equity Income Fund                                     1,326
           Managed Income Fund                                    1,130
           Bond Fund                                              1,164
           Overseas Fund                                            626
           Company Stock Fund                                     2,122
           Over the Counter Fund                                    545
           Sprint Stock Fund                                      1,707


   Vesting

   Participants are 100% vested in their  participant  contribution  accounts at
   all times.

   Participants   have  an  immediate   100%  vested  right  to  their   Company
   contributions  upon 5 or more years of  continuous  service with the Company.
   Earlier  vesting  may  occur,  if  while  an  employee  of  the  Company,   a
   participant: (1) attains age 65, (2) incurs a permanent and total disability,
   (3) dies, or (4) receives  approval of the Company's Board of Directors under
   certain circumstances.

   Terminating participants who do not meet these vesting guidelines forfeit the
   non-vested  portion of the  Company  contribution.  Such  amounts are used to
   offset future Company contribution requirements.

   Withdrawals

   Participants may withdraw the vested value of their account when they retire,
   terminate  employment  with the Company,  reach age 59 1/2,  meet  "hardship"
   requirements defined in the Code, or become permanently and totally disabled.
   Withdrawals may also be made from the after-tax  portion of their account and
   the vested portion of their Company  contribution  account that has been held
   by the Plan for two full calendar years  following the year of  contribution.
   These withdrawals may not be made more often than twice per year. The minimum
   withdrawal  is  the  lesser  of  $1,000  or 50% of  the  amount  that  may be
   withdrawn.

   Participant Loans

   Participants may borrow the lower of (1) one-half of the total value of their
   vested  account  balance,  (2)  $50,000  reduced by the  highest  outstanding
   balance of the  participant's  loan from the Plan  during the one year period
   ending on the date the loan is made,  or (3) the total value of their pre-tax
   account.  The minimum loan is $1,000.  Participants may have no more than two
   loans  outstanding from the Plan at a time.  Amounts borrowed by participants
   must be repaid within 5 years and no sooner than 6 months.  In the event that
   the  proceeds  of the loan  are used to  acquire  a  participant's  principal
   residence,  the  maximum  repayment  period  may be as much as 25 years.  The
   interest rate charged on loans is set by an administrative committee.

                                       6
<PAGE>


               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1996

1. DESCRIPTION OF THE PLAN (continued)

   Participant Accounts

   A separate  account is  maintained  for each  participant  in the Plan.  Each
   participant's  account is  adjusted  for (a)  Company  contributions  made on
   behalf of the participant,  (b) the participant's  own contributions  made to
   the Plan,  including rollover  contributions,  (c) the participant's share of
   any investment income (losses),  (d) withdrawals,  (e) loans, (f) forfeitures
   of  Company  contributions  due  to  the  participant's  withdrawal  and  (g)
   transfers directed by the participant from one investment fund to another.

   Administration and Plan Expenses

   The  Plan  is  administered  by the  Administrative  Committee  ("Committee")
   established pursuant to the Plan. Administrative expenses are paid for by the
   Company.  Mutual  funds  offered  under the Plan incur fees  related to their
   daily  operations.  These  expenses  are paid out of the Plan's  mutual  fund
   assets and are reflected in their share price or dividends;  they are neither
   billed  directly to participants  nor deducted from their  accounts.  Certain
   administrative  charges for employee loans are charged to  participants  with
   outstanding loans.

   Termination

   Although the Company has not expressed an intention to terminate the Plan, it
   reserves  the right to amend or  terminate  the Plan at any time.  Should the
   Plan terminate,  the accounts of all participants will become non-forfeitable
   as of the date of termination.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   The  following  is a summary of the  significant  accounting  policies of the
   Plan:

   Valuation of Investments

   Investments of the Plan are generally  valued at fair market value.  The fair
   market value of the common stock,  equity  mutual funds,  and the bond mutual
   funds is based on the value of the last  reported  sale on the last  business
   day of the year. Loans to participants are valued at their principal balance.

   Interest

   Income from the investments is recorded as earned on an accrual basis.

   Use of Estimates

   The preparation of financial statements in conformity with generally accepted
   accounting  principles  requires management to make estimates and assumptions
   that  affect  the  reported  amounts of assets,  liabilities,  increases  and
   decreases included in the financial  statements.  Actual results could differ
   from these estimates.

                                       7
<PAGE>

               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1996

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

   Income Tax Status

   The Internal  Revenue  Service  ("IRS")  previously  informed Sprint that its
   plans  met  the  requirements  of the  Code  and,  therefore,  qualified  for
   favorable tax treatment.  The Company has applied for a determination  letter
   from  the  IRS  as to  whether  the  restated  Plan  continues  to  meet  the
   requirements for qualified tax status.  Though the Company has not received a
   response  from the IRS, it believes  the Plan will  continue to  constitute a
   qualified plan under the Code. As a result,  no provision for income taxes is
   included in these financial statements.

   In the event the IRS determines  that the revised Plan does not qualify,  the
   Plan will be further amended in order to obtain a favorable  determination as
   to its  qualified  status.  The Company does not expect that such  additional
   amendments,  if any, would have a material effect on the net assets available
   for benefits or changes in net assets available for benefits.

   The Plan is required to be  administered in accordance with the Plan document
   and  the  Code.  The  Company  is  not  aware  of any  series  of  events  or
   circumstances that would adversely impact the Plan's qualified status.

   Withdrawals

   Withdrawals,  other than cash,  are  recorded at the fair market value of the
   assets on the date of distribution.

3. INVESTMENTS

   The following table presents the cost and fair value of Plan investments that
   represent  5% or more of the Plan's net assets  available  for  benefits  (in
   thousands):

                                                 December 31, 1996
                                        ------------------------------------
                                               Cost           Fair Value
                                        ----------------- ------------------
Investments at Fair Value as
Determined by Quoted Market Price:
Common Stock:
     Company Stock Fund                      $  7,007        $   7,087
     Sprint Stock Fund                         11,598           12,744
Fidelity Equity Mutual Funds:
     Magellan Fund                              5,643            5,499
     Equity Income Fund                         7,021            7,489
Managed Income Fund                             6,503            6,503

Investments at Estimated Fair Value:
     Loan Receivables, net                      2,024            2,024



                                       8
<PAGE>
















                             SUPPLEMENTAL SCHEDULES













                                       9
<PAGE>

                           360 COMMUNICATIONS COMPANY
                             RETIREMENT SAVINGS PLAN
           Item 27a - Schedule of Assets Held for Investment Purposes
                                December 31, 1996
                             (Thousands of Dollars)

  Description of Assets        Shares             Cost              Fair Value
- -------------------------  -------------     ---------------     ---------------

Bond Fund                       100,381       $       1,038       $       1,054

Company Stock Fund              696,151               7,007               7,087

Magellan Fund                    68,181               5,643               5,499

Equity Income Fund              174,847               7,021               7,489

Over the Counter Fund            47,516               1,539               1,554

Overseas Fund                    46,197               1,405               1,425

Managed Income Fund           6,502,533               6,503               6,503

Sprint Stock Fund             1,157,492              11,598              12,744

Loan Receivables, net                                 2,024               2,024
                          --------------     ---------------    ----------------

                              8,793,298       $      43,778       $      45,379
                          ==============     ===============    ================





                                       10
<PAGE>
                           360 COMMUNICATIONS COMPANY
                             RETIREMENT SAVINGS PLAN
                 Item 27d - Schedule of Reportable Transactions
             March 7, 1996 (Date of Inception) to December 31, 1996
                             (Thousands of Dollars)

                                                             Fair 
                        Type of      Number of               Market    Realized
Description of Assets  Transaction  Transactions   Cost      Value   Gain/(Loss)
- ---------------------  ----------- ------------- --------- -------- ------------

Category (iii) = A series of transactions in excess of 5% of plan assets

Bond Fund               Purchases       114       $ 1,111    $ 1,111    $   -
                        Sales            81            73         74        1

Company Stock Fund      Purchases       176         8,626      8,626        -
                        Sales           152         1,700      1,787       87

Magellan Fund           Purchases       166         6,644      6,644        -
                        Sales           141           921        816     (105)

Equity Income Fund      Purchases       171         7,545      7,545        -
                        Sales           135           536        552       16

Over the Counter Fund   Purchases       130         1,631      1,631        -
                        Sales            53            95         98        3

Overseas Fund           Purchases       136         1,559      1,559        -
                        Sales            87           155        156        1

Managed Income Fund     Purchases       156         9,165      9,165        -
                        Sales           156         2,662      2,662        -

Sprint Stock Fund       Purchases       153        13,861     13,861        -
                        Sales           152         2,553      3,500      947


There were no category (i), (ii) or (iv) transactions during the year.





                                       11
<PAGE>


                                    SIGNATURE


The Plan.  Pursuant to the  requirements  of the  Securities and Exchange Act of
1934, the Administrative Committee,  which administers the Plan, has duly caused
this annual report to be signed on its behalf by the undersigned  thereunto duly
authorized.


                                              360 COMMUNICATIONS COMPANY
                                              RETIREMENT SAVINGS PLAN


                                              By:   /s/ Gary L. Burge
                                                    Gary L. Burge
                                                    Investment Committee Member


Date:  June 24, 1997


                                       12
<PAGE>


                                  EXHIBIT INDEX



Exhibit
Number                        Description of Exhibits
- ------                        -----------------------


23         Consent of Ernst & Young LLP.











                                       13





                                                                      EXHIBIT 23

                         CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration Statement (Form
S-8 No.  333-1378)  pertaining  to the  360  Communications  Company  Retirement
Savings Plan of our report dated June 19,  1997,  with respect to the  financial
statements and schedules of the 360  Communications  Company  Retirement Savings
Plan  included  in this Annual  Report  (Form 11-K) for the period from March 7,
1996 (date of inception) to December 31, 1996.


                                                      Ernst & Young LLP

Chicago, Illinois
June 25, 1997

                                       14


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