360 COMMUNICATIONS CO
DEF 14A, 1997-03-28
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )
      Filed by the Registrant   |X|
      Filed by a Party other than the Registrant  |_|
      Check the appropriate box:
      |_|         Preliminary Proxy Statement
                                                  |_|     Confidential, For Use
                                                          of the Commission Only
                                                          (as permitted by
                                                          Rule 14a-6(e)(2))

      |X|         Definitive Proxy Statement
      |_|         Definitive Additional Materials
      |_|         Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           360 COMMUNICATIONS COMPANY
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than The Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|     No fee required.

|_|     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

(1)     Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

(2)     Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

(3)     Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange  Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):
- --------------------------------------------------------------------------------

(4)     Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------

(5)     Total fee paid:
- --------------------------------------------------------------------------------

|_|     Fee paid previously with preliminary materials:
- --------------------------------------------------------------------------------

|_|     Check box if any part of the fee is offset as provided  by Exchange  Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
        paid previously.  Identify the previous filing by registration statement
        number, or the form or schedule and the date of its filing.

(1)     Amount previously paid:
- --------------------------------------------------------------------------------
(2)     Form, Schedule or Registration Statement no.:
- --------------------------------------------------------------------------------
(3)     Filing Party:
- --------------------------------------------------------------------------------
(4)     Date Filed:
- --------------------------------------------------------------------------------




<PAGE>






                               360 COMMUNICATIONS


                     NOTICE OF ANNUAL MEETING OF SHAREOWNERS
                            TO BE HELD ON MAY 6, 1997

To the Shareowners of 360 Communications Company:

      NOTICE IS HEREBY  GIVEN that the  Annual  Meeting  of  Shareowners  of 360
Communications Company, a Delaware corporation (the "Company"),  will be held at
the offices of The  Northern  Trust  Company,  6th Floor  Assembly  Room,  50 S.
LaSalle Street,  Chicago,  Illinois, on Tuesday, May 6, 1997 at 10:00 a.m. local
time for the following purposes:

      1.  To elect three  directors to hold office until the 2000 Annual Meeting
          of Shareowners.

      2.  To approve the Company's Employee Stock Purchase Plan.

      3.  To approve the Company's  Amended and Restated  1996 Equity  Incentive
          Plan.

      4.  To  ratify  the  selection  of  Ernst  &  Young  LLP as the  Company's
          independent accountants for the fiscal year ending December 31, 1997.

      5.  To  transact  such other  business  as may  properly  come  before the
          meeting or any adjournment or postponement thereof.

      The  foregoing  items of business  are more fully  described  in the Proxy
Statement accompanying this Notice.

      The Board of  Directors  has fixed the close of business on March 17, 1997
as the record date for the  determination  of shareowners  entitled to notice of
and to  vote at this  Annual  Meeting  and at any  adjournment  or  postponement
thereof.

                                              By Order of the Board of Directors


                                                  /s/ Kevin C. Gallagher
                                              Kevin C. Gallagher
                                              Senior Vice President, General
                                              Counsel and Secretary


Chicago, Illinois
March 31, 1997

      ALL  SHAREOWNERS  ARE  CORDIALLY  INVITED TO ATTEND THE MEETING IN PERSON.
WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND
RETURN THE  ACCOMPANYING  PROXY AS  PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR
REPRESENTATION  AT THE MEETING.  A RETURN  ENVELOPE (WHICH IS POSTAGE PREPAID IF
MAILED IN THE UNITED  STATES) IS  PROVIDED  FOR THAT  PURPOSE.  EVEN IF YOU HAVE
GIVEN YOUR PROXY, YOU MAY STILL VOTE IN PERSON IF YOU ATTEND THE MEETING. PLEASE
NOTE, HOWEVER, THAT IF YOUR SHARES ARE HELD OF RECORD BY A BROKER, BANK OR OTHER
NOMINEE  AND YOU WISH TO VOTE AT THE  MEETING,  YOU MUST  OBTAIN FROM THE RECORD
HOLDER A PROXY ISSUED IN YOUR NAME.


<PAGE>






                           360 COMMUNICATIONS COMPANY
                              8725 W. Higgins Road
                          Chicago, Illinois 60631-2702


                                 PROXY STATEMENT

                 INFORMATION CONCERNING VOTING AND SOLICITATION

General

      The accompanying proxy is solicited on behalf of the Board of Directors of
360 Communications  Company, a Delaware corporation (the "Company"),  for use at
the Annual  Meeting of Shareowners to be held on May 6, 1997 at 10:00 a.m. local
time (the "Annual Meeting"),  or at any adjournment or postponement thereof, for
the purposes set forth  herein and in the attached  Notice of Annual  Meeting of
Shareowners.  The Annual  Meeting  will be held at the  offices of The  Northern
Trust Company, 6th Floor Assembly Room, 50 S. LaSalle Street, Chicago, Illinois.
The Company intends to mail this Proxy Statement and the  accompanying  proxy on
or about  March  31,  1997 to all  shareowners  entitled  to vote at the  Annual
Meeting.

Voting Rights and Outstanding Shares

      The Company has only one class of stock outstanding,  the Company's Common
Stock, $0.01 par value ("Common Stock").  Only holders of record of Common Stock
at the close of business on March 17, 1997 (the "Record  Date") will be entitled
to notice of and to vote at the Annual Meeting.  On the Record Date, the Company
had outstanding and entitled to vote 123,310,118 shares of Common Stock.

      Each holder of record of Common  Stock on the Record Date will be entitled
to one vote for each share held on all matters to be voted upon.

      All votes will be tabulated by the inspector of election appointed for the
Annual  Meeting,  who will separately  tabulate  affirmative and negative votes,
abstentions and broker non-votes. Abstentions will be considered shares entitled
to  vote  in  the  tabulation  of  votes  cast  on  proposals  presented  to the
shareowners  and will have the same effect as negative votes.  Broker  non-votes
are counted towards a quorum, but are not counted for any purpose in determining
whether a matter has been approved.

Revocability of Proxies

      Any person giving a proxy pursuant to this  solicitation  has the power to
revoke it at any time  before it is voted.  It may be revoked by filing with the
Secretary of the Company at the Company's principal  executive offices,  8725 W.
Higgins Road, Chicago,  Illinois 60631-2702, a written notice of revocation or a
duly executed  proxy bearing a later date, or it may be revoked by attending the
Annual Meeting and voting in person.  Attendance at the Annual Meeting will not,
by itself, revoke a proxy.

Solicitation

      The  Company  will  bear  the  entire  cost of  solicitation  of  proxies,
including  the  preparation,  assembly,  printing  and  mailing  of  this  Proxy
Statement,  the accompanying proxy and any additional  information  furnished to
shareowners.  Copies  of  solicitation  materials  will be  furnished  to banks,
brokerage  houses,  fiduciaries and custodians  holding in their names shares of
Common Stock  beneficially owned by others to forward to such beneficial owners.
The Company may reimburse persons representing beneficial owners of Common Stock
for their costs of forwarding  solicitation materials to such beneficial owners.
Original  solicitation  of proxies  by mail may be  supplemented  by  telephone,
telegram or  personal  solicitation  by  directors,  officers  or other  regular
associates of the Company or, at the Company's request,  ChaseMellon Shareholder
Services,  L.L.C.,  which  has  been  retained  by  the  Company  to  aid in the
solicitation  of  proxies.  No  additional  compensation  will  be  paid to such
directors,   officers  or  other  regular  associates  for  such  services,  but
ChaseMellon  Shareholder  Services,  L.L.C.  will be  paid  its  customary  fee,
estimated to be $5,500 plus out-of-pocket  expenses,  if it renders solicitation
services.

<PAGE>

Shareowner Proposals

      Proposals of  shareowners  intended to be presented at the Company's  1998
Annual Meeting of  Shareowners  must be received by the Company at its principal
executive  offices not later than  November 27, 1997 for  inclusion in the proxy
statement for that meeting.


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

      The  Company's  Amended and  Restated  Certificate  of  Incorporation,  as
amended  (the  "Certificate  of  Incorporation"),  provides  that  the  Board of
Directors  shall be  divided  into  three  classes,  with  each  class  having a
three-year  term.  Directors  are  assigned to each class in  accordance  with a
resolution or  resolutions  adopted by the Board of Directors.  Vacancies on the
Board   of   Directors   resulting   from   death,   resignation,    retirement,
disqualification,  removal or other  causes  shall be filled by the  affirmative
vote of a majority of the remaining  directors then in office, even if less than
a quorum of the Board of Directors.  Newly-created  directorships resulting from
any increase in the number of directors  shall also be filled by the affirmative
vote of the directors then in office, even if less than a quorum of the Board of
Directors.  A  director  elected  by the  Board of  Directors  to fill a vacancy
(including  a  vacancy  created  by an  increase  in the  size of the  Board  of
Directors)  shall  serve  for the  remainder  of the full  term of the  class of
directors in which the vacancy occurred until such director's successor has been
duly elected and qualified.

      The  Certificate  of  Incorporation  provides that the number of directors
which shall  constitute the whole Board of Directors shall be fixed  exclusively
by one or more resolutions  adopted from time to time by a majority of the Board
of  Directors,  provided  that such number shall not be less than three nor more
than twelve. The authorized number of directors is currently set at eight. Three
seats on the Board of Directors,  currently held by Frank E. Reed,  Robert E. R.
Huntley and Valerie B.  Jarrett,  have been  designated  as Class I Board seats,
with the term of the directors  occupying  such seats  expiring as of the Annual
Meeting.

      Each of the  nominees for election to Class I is currently a Class I Board
member of the  Company.  If  elected at the  Annual  Meeting,  each of the three
nominees would serve until the 2000 Annual Meeting of Shareowners,  in each case
until  their  successor  has been duly  elected  and  qualified,  or until  such
director's earlier death, resignation, retirement, disqualification or removal.

      Directors  are elected by a plurality of the votes of the shares of Common
Stock  present in person or  represented  by proxy and  entitled  to vote on the
election of  directors at the Annual  Meeting.  Shares  represented  by executed
proxies will be voted,  if authority to do so is not withheld,  for the election
of the three  nominees for the three Class I Board seats.  In the event that any
nominee  should  be  unavailable  for  election  as a  result  of an  unexpected
occurrence,  such  shares  will be voted  for the  election  of such  substitute
nominee  as the Board of  Directors  may  propose.  Each  person  nominated  for
election  has  agreed to serve if  elected,  and the Board of  Directors  has no
reason to believe that any nominee will be unable to serve.

      Set forth below is biographical  information for each person nominated and
each person whose term of office as a director  will  continue  after the Annual
Meeting.


<PAGE>


Nominees for Election for a Three-year  Term Expiring at the 2000 Annual Meeting
of Shareowners

FRANK E. REED

      Frank E. Reed,  age 62, was  elected  the  non-management  Chairman of the
Board of Directors of the Company on March 7, 1996.  He is former  President and
Chief Executive Officer of Philadelphia  National Bank, and serves as a director
of  Harleysville  Group,  Inc. Mr. Reed had been  President and Chief  Executive
Officer  of  Philadelphia  National  Bank for more than  five  years.  Mr.  Reed
resigned as a director of Sprint  Corporation  effective with the spinoff of the
Company from Sprint on March 7, 1996.  Prior to becoming a director of Sprint in
1993,  Mr.  Reed  had been a  director  of  Centel  Corporation,  a  predecessor
corporation, since 1978.

ROBERT E. R. HUNTLEY

      Robert E. R.  Huntley,  age 67, was  elected a director  of the Company on
March 7,  1996.  He is former  Counsel  to Hunton &  Williams,  a law firm,  and
currently serves as a director of Philip Morris Companies,  Inc. Mr. Huntley had
been Counsel to Hunton & Williams for more than five years. Mr. Huntley resigned
as a director of Sprint  Corporation  effective  with the spinoff of the Company
from  Sprint on March 7, 1996.  Prior to  becoming a director of Sprint in 1993,
Mr.  Huntley  had  been  a  director  of  Centel   Corporation,   a  predecessor
corporation, since 1975.

VALERIE B. JARRETT

      Valerie B. Jarrett,  age 40, was elected a director of the Company on June
11, 1996. She is currently  Executive Vice President of The Habitat  Company,  a
real estate development and property management company.  Ms. Jarrett joined The
Habitat  Company in her present  position in 1995.  Prior to joining The Habitat
Company,  she served for more than five years in the  government  of the City of
Chicago,  most  recently as  Commissioner  of the  Department  of  Planning  and
Development.  Ms.  Jarrett  also serves as Chairman of the Board of Directors of
the Chicago Transit  Authority and as a director of the Regional  Transportation
Authority.


                The Board of Directors recommends voting FOR the
                    election of each of the named nominees.


Directors Continuing in Office Until the 1998 Annual Meeting of Shareowners

ALICE M. PETERSON

      Alice M. Peterson,  age 44, was elected a director of the Company on April
9, 1996.  She is currently  Vice  President and Treasurer of Sears,  Roebuck and
Co., a retail  merchandiser.  Ms. Peterson joined Sears, Roebuck and Co. in 1989
and was elected to her present position in 1993.

CHARLES H. PRICE, II

      Charles H.  Price,  II, age 65, was  elected a director  of the Company on
March 7, 1996. He currently serves as a director of Hanson PLC,  Mercantile Bank
of Kansas City, The New York Times Company,  US Industries Inc. and Texaco, Inc.
Mr. Price resigned as Chairman of the Board of Mercantile Bank of Kansas City in
April 1996,  a position he was elected to in 1992.  He was  President  and Chief
Executive  Officer of  Ameribanc,  Inc.  from 1989 to 1992 and the United States
Ambassador to the United Kingdom of Great Britain and Northern Ireland from 1983
to 1989. Mr. Price resigned as a director of Sprint  Corporation  effective with
the spinoff of the Company from Sprint on March 7, 1996.  He had been a director
of Sprint since 1989.


<PAGE>


Directors Continuing in Office Until the 1999 Annual Meeting of Shareowners

LESTER CROWN

      Lester Crown, age 71, was elected a director of the Company on November 5,
1996.  He  currently  serves  as  Chairman  of the  Board  of  Material  Service
Corporation, a manufacturing company, a position he was elected to in 1983 after
having served as its President since 1970. Mr. Crown also currently  serves as a
director  and  Chairman  of  the   Executive   Committee  of  General   Dynamics
Corporation, as a director of Maytag Corporation and as President of Henry Crown
and Company.

DENNIS E. FOSTER

      Dennis E.  Foster,  age 56, was elected a director of the Company on March
7, 1996. He was elected President of the Company in March 1993 and President and
Chief  Executive  Officer of the Company in February  1996.  Mr. Foster had been
President and Chief Operating  Officer of the Cellular and Wireless  Division of
Sprint  Corporation  since 1993, a position he resigned from  effective with the
spinoff of the Company  from  Sprint on March 7, 1996,  and prior to that he was
Senior  Vice  President  of the  Local  Telecommunications  Division  of  Sprint
beginning  in May 1992.  Prior to joining  Sprint,  he was  President  and Chief
Operating  Officer of GTE Mobilnet,  a position he had held since June 1991. Mr.
Foster had been Area Vice  President  and  General  Manager  of GTE North  since
September 1989.

MICHAEL HOOKER

      Michael Hooker,  age 51, was elected a director of the Company on April 9,
1996. He is currently Chancellor of the University of North Carolina, a position
he has held  since  1995.  Mr.  Hooker has  previously  served as  President  of
Bennington  College in Vermont,  as  President of the  University  of Maryland -
Baltimore  County and as President of the University of  Massachusetts.  He also
currently serves as a director of Microfluidics International Corporation and as
a director of Centura Bank, located in Rocky Mount, North Carolina.

Board Committees and Meetings

      During 1996, the Board of Directors  held nine meetings.  The Board has an
Audit and Finance  Committee and an  Organization,  Compensation  and Nominating
Committee.

      The Audit and Finance Committee examines and considers matters relating to
the financial affairs of the Company,  including  reviewing the Company's annual
financial  statements,  the scope of the  independent  annual audit and internal
audits  and the  independent  auditor's  letter  to  management  concerning  the
effectiveness of the Company's internal financial and accounting  controls.  The
Audit and Finance  Committee also evaluates the  effectiveness  of the Company's
ethics and compliance  policies and reports its findings to the Board. The Audit
and Finance  Committee,  which met four times  during  1996,  is composed of Mr.
Price (Committee Chairman), Mr. Reed, Ms. Peterson and Mr. Crown.

      The  Organization,  Compensation  and Nominating  Committee  considers and
makes  recommendations  to the Board of  Directors  with respect to programs for
human resource development and management organization and succession,  approves
changes in senior executive compensation, considers and makes recommendations to
the Board of  Directors  with respect to  compensation  matters and policies and
associate  benefit and incentive  plans,  exercises  authority  granted to it to
administer  such plans,  and  administers  the Company's stock option and equity
based plans and grants  stock  options and other  rights  under such plans.  The
Organization, Compensation and Nominating Committee also recommends to the Board
nominees to fill director vacancies  (including vacancies created by an increase
in the size of the Board of Directors)  and for election at each annual  meeting
of shareowners,  and recommends  policies to the Board with respect to corporate
governance matters. The Company's Amended and Restated Bylaws provide procedures
for  shareowners  wishing to recommend  or nominate a candidate  for election as
director. The Organization, Compensation and Nominating Committee, which met six
times during 1996, is composed of Mr. Huntley  (Committee  Chairman),  Mr. Reed,
Mr. Hooker and Ms. Jarrett.

<PAGE>

      During 1996,  each Board member  attended at least 75% of the aggregate of
the meetings of the Board of  Directors,  and the  committees on which he or she
served,  held during the period for which he or she was a director or  committee
member, respectively.

Compensation of Directors

     Directors who are not  employees of the Company (the  "Outside  Directors")
are each compensated in the amount of $20,000 annually, 50% of which is provided
in the form of a  restricted  stock  grant.  The  Chairman  of the Board,  if an
Outside  Director,  receives an additional  $100,000  annually,  25% of which is
provided in the form of a restricted stock grant.  Under the Company's  Director
Equity  and  Deferred  Compensation  Plan (the  "Director  Equity  and  Deferred
Compensation  Plan"),  the  number of  shares of  restricted  stock  granted  is
determined  by the fair  market  value of shares of Common  Stock on the date of
each annual meeting of shareowners (or on the date the individual  first becomes
an Outside  Director with respect to the restricted  stock grant associated with
his or her first year of service).  Restrictions  lapse  immediately  before the
commencement  of the first annual meeting of shareowners  following the grant of
restricted stock.  Each Outside  Director,  excluding the Chairman of the Board,
receives $1,000 for each Board meeting and committee meeting attended.

     The Director  Equity and Deferred  Compensation  Plan also provides for the
grant of stock options to Outside  Directors.  Each Outside Director receives an
initial grant of an option to purchase  9,000 shares of Common Stock on the date
he or she first becomes an Outside Director.  One-third of the shares subject to
each initial  option  grant  becomes  exercisable  on December 31 of the year in
which the option is granted and an additional  one-third becomes  exercisable on
December 31 of each of the two succeeding  years. Each Outside Director receives
subsequent  grants of an option to purchase  3,000 shares of Common Stock on the
date of each annual  meeting of  shareowners  commencing  with the third  annual
meeting  of  shareowners  after he or she first  becomes  an  Outside  Director.
Twenty-five  percent of the shares  subject to each of the annual  option grants
becomes  exercisable  on  December 31 of the year in which the option is granted
and an additional twenty-five percent becomes exercisable on December 31 of each
of the three succeeding years. All options have an option price equal to 100% of
the fair market  value of shares of Common Stock on the date of grant and expire
ten years after the date of the grant.

      Outside  Directors may also elect to defer some or all of the cash portion
of their annual fees under the Director Equity and Deferred  Compensation  Plan.
Prior to December 31, 1996, deferred amounts were credited with a rate of return
based on the prime rate.  Effective  January 1, 1997,  the  Director  Equity and
Deferred  Compensation  Plan was  amended to include  the  following  investment
options:  360 Communications  Company Common Stock; Large Market  Capitalization
Equity;  Small  Market   Capitalization   Equity;   International   Equity;  and
Intermediate Bond.


                                   PROPOSAL 2

                  APPROVAL OF THE EMPLOYEE STOCK PURCHASE PLAN

      On February 11, 1997, the Company adopted the 360  Communications  Company
Employee Stock Purchase Plan (the "Company  ESPP"),  effective as of May 1, 1997
(the "Effective Date"), subject to shareowner approval.  Approval of the Company
ESPP requires the  affirmative  vote of a majority of the shares of Common Stock
present in person or by proxy and entitled to vote at the Annual Meeting.

Summary of the Employee Stock Purchase Plan

     A summary of the Company ESPP is set forth below. This summary is qualified
in its  entirety by  reference  to the full text of the Company  ESPP,  which is
attached to this Proxy Statement as Appendix A.

      Purpose.  The  purpose  of the  Company  ESPP is to  encourage  and assist
associates of the Company to acquire a personal  equity  interest in the Company
by the purchase of Common Stock.


<PAGE>


     Administration.  The  Company  ESPP  will  be  administered  by  the  Human
Resources Department of the Company (the "Administrator"). The Administrator has
the power to  construe  and  interpret  the Company  ESPP,  to  designate  which
subsidiaries' employees will be eligible to participate in the Company ESPP, and
to adopt and amend  such rules and  regulations  for the  administration  of the
Company ESPP as it may deem desirable. The Administrator may select from time to
time a person or persons,  who may be officers or associates of the Company,  to
operate the Company ESPP,  perform the day-to-day  administration of the Company
ESPP, and maintain records of the Company ESPP.

     Eligibility.  All  associates who are employees of the Company and who have
been so  employed  for at least one month are  eligible  to  participate  in the
Company ESPP,  except for associates  owning or holding options to acquire 5% or
more of the value or voting  power of all  outstanding  shares of all classes of
stock of the Company; associates who are customarily employed by the Company for
less  than  20  hours  per  week;  and   associates  who  are  prohibited   from
participating in the Company ESPP by law.  Approximately 4,000 associates of the
Company will be eligible to participate in the Company ESPP as of May 1, 1997.

     Grant,  Exercise and Expiration.  Each eligible associate who timely elects
to participate in the Company ESPP will be granted an option to purchase  Common
Stock. Options will be granted to participating associates on May 1 and November
1 of 1997,  and on each  succeeding  May 1 and  November  1,  until no shares of
Common Stock are  available  for purposes of options  granted  under the Company
ESPP or until the Board of  Directors  terminates  the Company  ESPP,  whichever
occurs first.

     An option  which was  granted  on a May 1 grant date will be deemed to have
been exercised in part on the next following  October 31 and fully  exercised as
of the next  following  April 30. An option to purchase  Common  Stock which was
granted on a November  1 grant date will be deemed to be  exercised  on the next
following  April 30.  Any date on which an option to  purchase  Common  Stock is
exercisable  is  referred  to as an  "Exercise  Date." Any  option  which is not
partially or fully exercised as of an Exercise Date will expire as of the end of
that Exercise Date.

     Enrollment.  An eligible associate may elect to become a participant in the
Company ESPP by authorizing a regular  payroll  deduction  from the  associate's
paycheck to be applied to the purchase of Common Stock. A participant's  request
authorizing a payroll  deduction will remain effective for one May 1-to-April 30
period  (or one  November  1-to-April  30 period  if the  associate  enrolls  on
November 1). A participant's  payroll  deduction may be in any whole  percentage
from 2% to 25% of the  participant's  compensation  payable  each pay period.  A
participant may not make cash  contributions  or payments to the Company ESPP. A
book  account  will  be  established   for  each   participant,   to  which  the
participant's  payroll  deductions  will be  credited,  until these  amounts are
either  withdrawn,  distributed or used to purchase  Common Stock,  as described
below. No interest will be credited on these cash amounts.

     A participant may change his or her authorized payroll deduction to zero at
any time without  withdrawing  from the Company  ESPP,  in which case his or her
accumulated deductions will be applied to purchase shares of Common Stock on the
applicable  Exercise  Date.  However,  a participant  who has changed his or her
payroll  deduction  authorization  to zero before  November 1 may, under certain
circumstances, elect to resume such payroll deductions on November 1 at the same
percentage of compensation that was deducted before the Participant  changed his
or her payroll  deductions  to zero.  A  participant  may not make more than one
election to resume  payroll  deductions  during any May 1-to-April 30 period (or
November 1-to-April 30 period if the participant enrolled on November 1).

     A participant may elect to withdraw from  participation in the Company ESPP
at any time, subject to any notice or other procedural  requirements  imposed by
the Administrator.

     Number of Shares That May Be Purchased.  An option  granted to an associate
under the Company ESPP will give such  associate  the right to purchase,  on any
Exercise  Date  occurring  during  the term of the  option,  the number of whole
shares of Common Stock which may be purchased with such associate's  accumulated
payroll  deductions as of that Exercise Date at the applicable  purchase  price;
provided,  however,  that no option  granted on May 1 or November 1 will give an
associate  the right to purchase  more than 1,000  shares of Common Stock during
the May  1-to-April 30 or November  1-to-April 30 period in which the option was
granted.  In addition,  no associate  may be granted an option under the Company
ESPP (or any other  plan of the  Company  which is  intended  to  qualify  under
Section 423 of the Internal  Revenue  Code) which would permit the  associate to
purchase  stock under the Company  ESPP (or such other  Section 423 plan) in any
calendar year with a fair market value (determined as of the time such option is
granted) in excess of $25,000.

<PAGE>

     The  aggregate  number of shares of  Common  Stock  which may be  purchased
pursuant to options  granted  under the Company ESPP is 500,000  shares.  In the
event of a stock  dividend,  recapitalization,  stock  split,  merger or similar
transaction,  the  number,  kind and/or  purchase  price of the shares of Common
Stock  available  for  purchase  under the Company  ESPP shall be  adjusted,  as
appropriate.

     Purchase  Price.  The  purchase  price per share of Common  Stock under the
Company ESPP as of any Exercise  Date is 85% of the lower of (a) the fair market
value of a share of Common  Stock on the date the option is granted,  or (b) the
fair market value of a share of Common Stock on the  applicable  Exercise  Date.
However,  for Common  Stock  purchased  under an option  granted on a November 1
grant  date,  the price per share will not be lower than 85% of the fair  market
value of a share of Common Stock on the  preceding  May 1. The fair market value
of shares of Common Stock for this purpose will be the closing  price on the New
York Stock Exchange on the date for which a  determination  of fair market value
is made, or if that date is not a trading date, the next prior trading date.

     Withdrawal or  Termination of Employment.  A  participant's  termination of
employment  or election to withdraw  from further  participation  in the Company
ESPP prior to the  exercise of an  outstanding  option held by such  participant
will cause an  immediate  cancellation  of such  option,  and the  Company  will
distribute the participant's  accumulated  payroll deductions to the participant
in cash as soon as administratively feasible.

     Current Market Price of Common Stock.  On March 17, 1997, the closing price
of shares of Common Stock as reported on the New York Stock  Exchange  Composite
Tape was $18.25 per share.

     Federal Income Tax Considerations.  The Company ESPP is intended to qualify
as an "employee  stock  purchase  plan" within the meaning of Section 423 of the
Internal Revenue Code.  Participants  will have no taxable income when an option
is granted under the Company ESPP or when they purchase Common Stock pursuant to
the exercise of the option. If a participant  disposes of Common Stock more than
two years  after the date on which the option was granted and more than one year
after the date the stock was  transferred  to him or her  pursuant to his or her
exercise of the option, the participant will have taxable ordinary income in the
amount of the excess of the fair market  value of the option  shares at the time
of disposition  over the purchase price paid by the  participant to acquire such
shares, or, if less, the excess of the fair market value of the option shares at
the time the option was granted  over the price paid to acquire the shares.  Any
additional  gain is  long-term  capital  gain.  If the  amount  the  participant
realizes on such  disposition is less than the amount paid to acquire the option
shares,  then  the  participant  will  have  a  long-term  capital  loss.  If  a
participant  disposes of shares of Common  Stock  either two years or less after
the option was  granted or one year or less after the stock was  transferred  to
him or her  pursuant  to his or her  exercise  of the  option (a  "disqualifying
disposition"), the participant generally will have taxable ordinary income equal
to the difference between the fair market value of the option shares at the time
the shares  were  purchased  and the  amount  paid to acquire  the  shares.  Any
additional gain is long-term or short-term  capital gain,  depending on how long
the participant  held the shares of Common Stock. The Company is not entitled to
any deduction in connection with the purchase or sale of shares of Common Stock,
other than in connection  with a  disqualifying  disposition,  in which case the
Company  is  entitled  to a  deduction  equal to the amount of  ordinary  income
required to be recognized by the participant.

     Amendment or Termination. The Board of Directors may amend or terminate the
Company  ESPP to  comply  with the  rules  or  regulations  of any  governmental
authority,  or to be eligible for tax benefits under the Internal  Revenue Code,
or for  any  other  reasons,  provided  that no  amendment  or  termination  may
adversely  affect  the  rights  of any  participant  with  respect  to any grant
previously  made unless  required by law,  nor may any  amendment  increase  the
number of shares of Common  Stock  authorized  for sale under the  Company  ESPP
without the approval of the shareowners of the Company.  The  Administrator  may
amend the Company ESPP, subject to the foregoing proviso, in order to facilitate
its tax-effective use for non-U.S. subsidiaries.



<PAGE>


     Transferability. Options granted to an associate under the Company ESPP are
not  transferable  other than by will or by the laws of descent and distribution
and are exercisable only by the associate during his or her lifetime.


                The Board of Directors recommends voting FOR the
                 approval of the Employee Stock Purchase Plan.


                                   PROPOSAL 3

         APPROVAL OF THE AMENDED AND RESTATED 1996 EQUITY INCENTIVE PLAN

      The 360  Communications  Company 1996 Equity Incentive Plan (the "Original
Plan") was initially  approved in  conjunction  with the Company's  spinoff from
Sprint  Corporation  on March 7,  1996.  On  December  10,  1996,  the  Board of
Directors  adopted an amended  and  restated  version  of the  Original  Plan to
implement several technical enhancements to the Original Plan. As so amended and
restated,  the  Original  Plan is referred  to herein as the  "Equity  Incentive
Plan." The affirmative vote of the holders of a majority of the shares of Common
Stock  present in person or by proxy and entitled to vote at the Annual  Meeting
is necessary for the approval of the Equity Incentive Plan.

Reason for Seeking Shareowner Approval

     Approval  of the  Equity  Incentive  Plan is  necessary  to  permit  income
recognized in connection  with grants of options and stock  appreciation  rights
after the Annual  Meeting to qualify as  "performance  based"  compensation  for
purposes of Section  162(m) of the  Internal  Revenue Code  ("Section  162(m)").
Under Section 162(m), the Company cannot claim a federal income tax deduction on
compensation  paid to its chief executive  officer or any of its four other most
highly  compensated  executive  officers  in excess of  $1,000,000  in any year,
unless the compensation  qualifies as  shareowner-approved  "performance  based"
compensation.  The "option  spread"  (the excess of the fair market value of the
option  shares  at the time of  exercise  over the  option  exercise  price)  in
connection with the exercise of an option (other than an incentive stock option)
is eligible to be considered as performance  based  compensation for purposes of
Section  162(m).  Under the  Treasury  Regulations  issued  pursuant  to Section
162(m),  the  approval  of  the  Original  Plan  satisfied  the  Section  162(m)
shareowner  approval  requirements  for grants made prior to the Annual Meeting.
Any grants made after the Annual  Meeting will not satisfy the  requirements  of
Section  162(m)  unless  the  shareowners  of the  Company  approve  the  Equity
Incentive Plan at the Annual Meeting.

      In addition, the Company is seeking shareowner approval of the performance
goals which have been added to the Equity  Incentive  Plan to permit  additional
types   of   Awards   (defined   below),   such  as   performance   shares   and
performance-vested   restricted   stock,   to   qualify   as   performance-based
compensation  for purposes of Section 162(m).  Such  performance  goals were not
included in the Original Plan.

Summary of the Equity Incentive Plan

     The  principal  terms  and  provisions  of the  Equity  Incentive  Plan are
summarized below. This summary is not a complete description of all of the terms
of the Equity  Incentive Plan. A copy of the Equity  Incentive Plan is available
by writing to Investor Relations at the Company's  principal  executive offices,
8725 W. Higgins Road, Chicago, Illinois 60631-2702.

     Purpose.  The Company  believes that the Equity Incentive Plan provides key
incentives for the Company to attract new associates, retain existing associates
and stimulate  associates  towards  furthering the interests of both the Company
and shareowners alike.

     Types of Awards.  The Equity  Incentive Plan permits the granting of any or
all of the following  types of Awards to  associates  of the Company:  (1) stock
options,  including incentive stock options ("ISOs") and options other than ISOs
("non-qualified  options");  (2) stock  appreciation  rights ("SARs") (either in
tandem  with  stock  options  or  free-standing);   (3)  restricted  stock;  (4)
performance shares conditioned upon meeting performance criteria;  and (5) bonus
shares (collectively, the "Awards").

<PAGE>

     Number of Shares.  Subject to adjustment as described  below, the number of
shares of Common Stock available  under the Equity  Incentive Plan for grants of
Awards  during  any one year is 1.0% of the  number of  shares  of Common  Stock
outstanding at the beginning of the year, increased by the number of shares that
were  available for grant under the Equity  Incentive Plan in previous years but
were not used for this  purpose.  Of the  aggregate  number of shares  available
under the Equity  Incentive Plan, no more than 1,500,000  shares can be used for
the grant of incentive stock options over the term of the Equity Incentive Plan.

      Eligibility.   All   associates  of  the  Company  and  its   subsidiaries
(approximately 4,000 persons) are eligible to be participants.

     Administration.   The  Equity   Incentive  Plan  is   administered  by  the
Organization,  Compensation  and Nominating  Committee of the Board of Directors
(the  "Committee"),  none of the  members  of which may be an  associate  of the
Company. The Committee has the authority to select associates to whom Awards are
granted,  to determine the types of Awards and the number of shares  covered and
to set the terms,  conditions  and  provisions  of such  Awards and to cancel or
suspend  Awards.  The Committee is authorized to interpret the Equity  Incentive
Plan, to establish, amend, and rescind any rules and regulations relating to the
Equity  Incentive  Plan, to determine and amend the terms of agreements  entered
into with  associates  under the Equity  Incentive  Plan,  and to make all other
determinations which may be necessary or advisable for the administration of the
Equity Incentive Plan.

     Power to Amend Equity  Incentive Plan. The Board may amend or terminate the
Equity Incentive Plan at any time without the approval of the shareowners of the
Company,  except  (i) as such  shareowner  approval  may be  required  by  stock
exchange  listing  requirements and (ii) that no amendment shall be made without
shareowner  approval  which  shall  (x)  increase  the  total  number  of shares
available for issuance  pursuant to the Equity  Incentive Plan or (y) change the
class of eligible participants.

     Stock  Options.  The exercise  price per share of Common Stock  purchasable
under any stock option will be  determined by the  Committee,  but cannot in any
event be less than 100% of the fair  market  value of shares of Common  Stock on
the date the option is granted.  The Committee  shall determine the term of each
stock option  (subject to a maximum of 10 years),  and the time or times when it
may be  exercised.  The grant and the terms of ISOs shall be  restricted  to the
extent required for qualification as ISOs by the Internal Revenue Code.  Options
may be  exercised  by payment of the  exercise  price made (i) in cash,  (ii) in
shares with a fair market  value equal to the  exercise  price of either  Common
Stock, or at the discretion of the Committee,  restricted stock,  (iii) pursuant
to a "cashless exercise" through a broker-dealer  under an arrangement  approved
by  the  Company,   or  (iv)  at  the  discretion  of  the   Committee,   in  an
interest-bearing promissory note.

     The Committee may, in its discretion,  provide for the automatic grant of a
so-called "reload" option to a grantee who delivers  previously-owned  shares of
Common  Stock to the  Company to pay the option  exercise  price or satisfy  tax
withholding  requirements  in connection  with the option  exercise.  Any reload
option  will  (i)  cover a  number  of  shares  equal to the  number  of  shares
surrendered in connection with the exercise of the original option, (ii) have an
exercise  price equal to 100% of the fair market value of shares of Common Stock
on the  date it is  granted  and  (iii)  expire  on the  expiration  date of the
original option. A reload option will not have a similar reload feature.

     Stock Appreciation Rights. An SAR may be granted free-standing or in tandem
with  the  grant of new  options  or  outstanding  non-qualified  options.  Upon
exercise of an SAR, the holder  thereof is entitled to receive the excess of the
fair market value of the shares for which the right is exercised  over the grant
price of the SAR. The grant price (which shall not be less than 100% of the fair
market value of the shares on the date of grant) and other provisions of the SAR
shall be  determined  by the  Committee  (except that the term may not exceed 10
years).  Payment by the Company  upon such  exercise  will be in cash unless the
Committee determines that it is to be paid wholly or partly in Common Stock.

<PAGE>

     Restricted Stock.  Restricted stock may not be disposed of by the recipient
until certain  restrictions  established by the Committee  lapse.  Recipients of
restricted  stock are not  required  to  provide  consideration  other  than the
rendering of services or the payment of any minimum amount  required by law. The
participant shall have, with respect to restricted stock, all of the rights of a
shareowner,  including the right to vote the shares and the right to receive any
cash dividends, unless the Committee shall otherwise determine. Upon termination
of employment  during the  restriction  period,  all  restricted  stock shall be
forfeited, subject to such exceptions, if any, made by the Committee.

     Performance  Awards.  From time to time,  the Committee may select a period
during which one or more  performance  criteria  designated by the Committee are
measured for the purpose of determining the extent to which a performance  award
has been earned. The performance  criteria which the Committee may designate are
(i) earnings  (either in the aggregate or on a per share basis),  (ii) operating
income,  (iii) cash flow,  including EBITDA  (earnings  before interest,  taxes,
depreciation  and  amortization),  (iv) return on equity,  (v) per share rate of
return on shares of Common Stock (including dividends), (vi) market share, (vii)
customer retention rates,  (viii) market  penetration rates, (ix) revenues,  (x)
reductions  in expense  levels,  (xi)  indices  related to EVA  (economic  value
added),  (xii) general indices  relative to levels of general  customer  service
satisfaction,  as measured through various randomly  generated  customer service
surveys,  and (xiii) the  attainment  by shares of Common  Stock of a  specified
market value for a specified period of time, in each case where applicable to be
determined  either  on a  Company-wide  basis or in  respect  of any one or more
business units.

     Performance  awards  may be in the form of  performance  shares  (valued by
reference to shares of stock), or performance units (valued by reference to cash
or property other than stock).  Performance  awards may be paid in cash,  stock,
other property or a combination  thereof.  Recipients of performance  awards are
not required to provide  consideration  other than the rendering of services and
any minimum exercise price required by applicable law.

     Bonus  Shares.  Bonus  shares can be awarded to a grantee  without cost and
without  restrictions in recognition of past performance  (whether determined by
reference to another employee benefit plan of the Company or otherwise) or as an
incentive to become an associate of the Company or a subsidiary of the Company.

     Adjustments.  In the event of any  change  affecting  the  shares of Common
Stock by reason  of any  stock  dividend  or  split,  recapitalization,  merger,
consolidation,  spinoff,  combination  or exchange of shares or other  corporate
change,  or any  distribution  to  shareowners  other than cash  dividends,  the
Committee shall make such  substitution or adjustment in the aggregate number or
class of shares which may be distributed  under the Equity Incentive Plan and in
the  number,  class and  option  price or other  price of shares  subject to the
outstanding  Awards  granted under the Equity  Incentive  Plan as it deems to be
appropriate in order to maintain the purpose of the original grant.

     Change of  Control.  A change of control is deemed to occur in the event of
certain  acquisitions  of 30% or more of the outstanding  Common Stock,  certain
mergers  which result in the Company's  shareowners  owning less than 60% of the
surviving  corporation,  or  certain  changes  of a  majority  of the  Board  of
Directors.  In order to maintain all of the participant's rights in the event of
a  change  of  control  of the  Company,  Awards  granted  prior  to  1997  will
automatically become fully vested or fully exercisable, as applicable. Beginning
in 1997,  Awards  granted  will become  fully  vested or fully  exercisable,  as
applicable,  if, within 12 months after a change of control,  the participant is
terminated  by the Company for reasons  other than for cause or the  participant
terminates  employment in direct  response to certain  defined,  adverse actions
taken by the Company.

     Other.  The Equity  Incentive Plan will terminate on March 7, 2006.  Awards
may not be  transferred  other than by will or intestate  succession  or, at the
direction of the Committee, to members of a grantee's immediate family.



<PAGE>


Tax Aspects of the Equity Incentive Plan

      The following  are the federal tax  consequences  generally  arising under
present law with respect to Awards granted under the Equity  Incentive Plan. The
grant of an option or SAR will create no tax  consequences  for a grantee or the
Company. In general,  the grantee will have no taxable income upon exercising an
ISO if  the  applicable  ISO  holding  period  is  satisfied  (except  that  the
alternative  minimum tax may apply),  and the Company  will receive no deduction
when an ISO is exercised.  Upon exercising a non-qualified  option or a SAR, the
optionee must  recognize  ordinary  income equal to the  difference  between the
exercise  price and the fair market  value of shares of Common Stock on the date
of the  exercise;  the Company  will be  entitled  to a  deduction  for the same
amount,  subject to the possible  applicability  of the $1,000,000  compensation
deductibility  limit  of  Section  162(m).  Generally,  there  will  be  no  tax
consequence to the Company in connection  with a disposition of shares  acquired
by exercise of an option  except that the Company may be entitled to a deduction
in the case of a disposition of shares acquired by exercise of an ISO before the
applicable ISO holding periods have been satisfied.

      With respect to other Awards granted under the Equity  Incentive Plan that
are  settled  either  in cash or in  stock  or  other  property  that is  either
transferable or not subject to substantial  risk of forfeiture,  the participant
must  recognize  ordinary  income  equal to the cash or the fair market value of
shares  or  other  property  received  and the  Company  will be  entitled  to a
deduction for the same amount.  With respect to Awards that are settled in stock
or other  property  that is  restricted  as to  transferability  and  subject to
substantial risk of forfeiture,  the participant must recognize  ordinary income
equal to the fair market value of the shares or other  property  received at the
first time the shares or other property  become  transferable  or not subject to
substantial risk of forfeiture,  whichever occurs earlier,  and the Company will
be entitled to a deduction for the same amount,  subject to possible  limitation
under Section 162(m).

New Equity Incentive Plan Benefits

The table below provides  certain  information  regarding  stock options granted
pursuant  to the Equity  Incentive  Plan  during  1997 prior to the date of this
Proxy  Statement to (i) each Named  Officer  (defined  below),  (ii) all current
executive  officers  as  a  group,  (iii)  all  directors  (excluding  executive
officers) as a group, and (iv) all associates  (excluding executive officers) as
a group. No Awards other than stock options were made under the Equity Incentive
Plan during  1997 prior to the date of this Proxy  Statement.  Grants  under the
Equity  Incentive  Plan are made at the  discretion  of the Committee and grants
under the Equity  Incentive  Plan for the  balance of 1997,  if any,  and future
years have not yet been determined and are subject to shareowner approval of the
Equity Incentive Plan at the Annual Meeting.

<PAGE>


                       New Equity Incentive Plan Benefits

      Name and Position               Dollar Value(1)     Number of Options
      -----------------               ---------------     -----------------

Dennis E. Foster, President           Not Applicable             82,900
  and Chief Executive Officer

Michael J. Small, Executive           Not Applicable             41,500
  Vice President and Chief
  Financial Officer

Kevin L. Beebe, Executive             Not Applicable             41,500
  Vice President - Operations

Kevin C. Gallagher, Senior            Not Applicable             14,600
  Vice President, General
  Counsel and Secretary

Gary L. Burge, Senior Vice            Not Applicable             14,600
  President - Finance

Executive Group                       Not Applicable            219,500

Non-Executive Director Group                  ---                   ---

Non-Executive Officer Employee Group  Not Applicable            338,200
- ----------
(1)  Options  were  granted on  February  10,  1997 at a Fair  Market  Value (as
     defined  under the Equity  Incentive  Plan) of $19.9375  per share.  25% of
     these  options  will  become  exercisable  on  February  10,  1998,  and an
     additional  25% will become  exercisable on February 10 of each of the next
     three successive years. These options will expire on February 10, 2007.


            The Board of Directors recommends voting FOR the approval
             of the Amended and Restated 1996 Equity Incentive Plan.

<PAGE>

                                   PROPOSAL 4

              RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS

      The Board of  Directors  has selected  Ernst & Young LLP as the  Company's
independent  accountants  for the fiscal year ending  December  31, 1997 and has
further directed that management submit the selection of independent accountants
for  ratification by the shareowners at the Annual Meeting.  Representatives  of
Ernst & Young LLP are expected to be present at the Annual Meeting, will have an
opportunity  to make a  statement  if they so desire  and will be  available  to
respond to appropriate questions.

      Shareowner  ratification  of the  selection  of  Ernst & Young  LLP as the
Company's  independent  accountants is not required by the Company's Amended and
Restated Bylaws or otherwise.  However, the Board is submitting the selection of
Ernst & Young  LLP to the  shareowners  for  ratification  as a  matter  of good
corporate practice.  If the shareowners fail to ratify the selection,  the Board
and the Audit and Finance  Committee  will  reconsider  whether or not to retain
that  firm.  Even if the  selection  is  ratified,  the  Board and the Audit and
Finance  Committee in their discretion may direct the appointment of a different
independent  accounting  firm at any time during the year if they determine that
such a change would be in the best interests of the Company and its shareowners.

      The  affirmative  vote  of  the  holders  of  a  majority  of  the  shares
represented  and voting at the Annual  Meeting  will be  required  to ratify the
selection of Ernst & Young LLP.


                The Board of Directors recommends voting FOR the
               ratification of the selection of Ernst & Young LLP.


<PAGE>

                             EXECUTIVE COMPENSATION

Organization,   Compensation  and  Nominating   Committee  Report  on  Executive
Compensation

     This report on executive  compensation  is  furnished by the  Organization,
Compensation  and  Nominating  Committee  of the  Board of  Directors,  which is
composed of four independent,  non-employee directors,  and which is responsible
for administering the Company's executive compensation policies and practices.

     Overview.  The  Organization,  Compensation  and Nominating  Committee (the
"Committee") establishes compensation guidelines and practices that are designed
to be a key support system in the Company's  ongoing  effort to attract,  retain
and motivate highly qualified executives. The Committee's goal is to establish a
total  compensation  program that (a) creates a strong  commonality  of interest
between  management  and the  Company's  shareowners;  (b) places a  significant
portion of  executive  compensation  "at risk;" (c) links the level of "at risk"
compensation specifically to Company performance; and (d) remains competitive to
the total  compensation  programs  provided by companies of comparative size, as
measured in annual sales (collectively referred to as "comparison companies").

     While for certain executive officer positions the best candidate pool would
include  individuals  with  specific  industry  experience  and  knowledge,  the
relative  newness of the wireless  industry and lack of  sufficient  "pure play"
companies  limits the ability to obtain  statistically  valid  industry-specific
compensation information. Therefore, the Committee utilized comparison companies
representing  many industries for a "general  industry"  comparison.  The annual
sales for this group ranges from $483 million to $2.9  billion,  with an average
of  $1.4  billion  and a  median  of  $1.3  billion.  The  Committee  relies  on
information  contained  in  compensation  studies  performed  by an  independent
consulting firm. These studies provide  important market  information  regarding
all components of executive officers' compensation.

     In  1996,  the  Company's  total  compensation  program  for the  executive
officers,  including  the Chief  Executive  Officer  ("CEO"),  consisted of base
salary,  an annual cash  incentive and  long-term  incentives,  including  stock
options,  restricted stock and premium-priced  stock options. At the time of the
Company's spinoff from Sprint Corporation ("Sprint"),  the Committee's objective
was to target base salary ranges and total annual cash compensation (midpoint of
base salary range plus target annual cash incentive) of the Company's  executive
officers at the 50th percentile of the ranges  provided by comparison  companies
for comparable  executive  positions.  Long-term incentives were set to lead the
50th percentile.

     Base Salary. The base salaries of individual executive officers,  including
the CEO,  and their  applicable  salary  ranges,  are  reviewed  annually by the
Committee.  In  determining  base  salary  ranges  for a  particular  year,  the
Committee utilizes the market  information  previously  described.  In approving
adjustments  to  base  salary,  the  Committee  considers  the  position  of the
executive  officer's  salary within his or her salary range and,  other than for
the  CEO,  relies  on  the  performance  evaluation  completed  annually  by the
supervisor of each  individual  officer.  The CEO's  performance is evaluated in
much the same manner as other  executive  officers,  the  difference  being that
specific  discretionary  input is provided by each  Committee  member instead of
from a single  supervisor,  and  additional  comments  may be  offered  by other
non-employee  members  of  the  Board  relative  to  the  CEO's  performance  of
pre-determined, non-financial goals.

     Prior to the Company's spinoff from Sprint,  the Compensation  Committee of
the Sprint Board of Directors (the "Sprint Board") established the base salaries
of the executive officers, including the CEO.

     Annual Incentive.  Associates at all levels,  including  executive officers
and the CEO,  participate  in an  annual  cash  incentive  plan,  the  Company's
Associate Incentive Plan ("AIP"). The targeted amount of the annual incentive is
based on job level;  the higher the job level,  the higher the  portion of total
annual cash compensation that is "at risk."

     Seventy-five  percent of the actual annual  incentive amount paid each year
to  associates,  including the  executive  officers and the CEO, is based on the
achievement  of stated  company  performance  measures,  which are  reviewed and
approved  by the  Committee  at  the  beginning  of  each  year.  In  1996,  the
performance measures included Service Revenue,  Earnings Before Interest, Taxes,
Depreciation  and  Amortization  (EBITDA),  Net Access Lines Gained and Customer
Turnover  (Churn).  Each of these  measures  was  weighted  equally and required
specific threshold performance before any incentive was earned.

<PAGE>

     Twenty-five  percent of the actual amount paid is based on the  achievement
of personal objectives, as rated by the executive's supervisor,  or, in the case
of the CEO,  the  Committee.  These  personal  objectives  included  qualitative
factors  relating to business unit and  departmental  results of a non-financial
nature, the support the executive provided in furthering  strategic and tactical
objectives, contribution to the progress of the quality improvement process, and
individual professional growth and development.

     Based  on the  achievement  in  1996  of both  stated  company  performance
measures and their personal objectives,  executive officers,  excluding the CEO,
earned AIP payouts that  averaged  95.1% of target.  The CEO's annual  incentive
payout for 1996 equaled 95.7% of target.

     Long-Term Incentives. The Company's 1996 Equity Incentive Plan (the "Equity
Incentive Plan") provides, among other things, that stock options and restricted
stock  awards  may be  granted  to the CEO,  executive  officers  and  other key
associates who contribute to the  management,  growth and  profitability  of the
Company. Targeted long-term incentive compensation for 1996 was delivered in the
form of stock option grants and restricted stock.

     On February 12, 1996, before the Company's spinoff from Sprint,  the Sprint
Board granted  non-qualified  stock options to designated  associates of Sprint,
including  executive  officers  and  the  CEO  of  the  Company,  based  on  the
compensation  objectives  established  by the Sprint  Board for  division  level
executives. Following the spinoff, the Committee elected to augment these grants
for the executive officers to achieve total long-term incentive compensation for
1996  that  was  consistent  with  the  Committee's  newly-defined  compensation
objectives.

           Stock  Options.  The Committee  believes  stock options afford it the
          ability  to deliver  long-term  incentive  compensation  in a way that
          creates a strong  commonality of interest  between  management and the
          Company's  shareowners.  The Committee  elected to deliver half of the
          targeted  long-term  incentive for 1996 in the form of stock  options.
          Stock  option  grants  were  awarded  by the  Committee  to  executive
          officers,  including the CEO, such that the value of these grants,  in
          combination  with the  grant  made by the  Sprint  Board  prior to the
          spinoff, totaled one-half of the total targeted value of the long-term
          incentive.

           Restricted Stock. The Committee  believes that restricted stock forms
          a  strong  retention  device.  The  Committee  felt  retention  of the
          executive officers, including the CEO, was critical for the Company as
          it became newly-independent and, for 1996, elected to grant restricted
          stock to these key  individuals  for the  remaining  half of the total
          targeted  long-term  incentive  value.  These grants carry a five year
          vesting period.

           Premium-Priced Stock Options. In 1996, in addition to awards that met
          its  stated  compensation  objectives,  the  Committee  chose to award
          premium-priced stock options to two executive officers. The purpose of
          the  awards  was  to  focus  these  particular  senior  executives  on
          delivering superior shareowner value. The options were granted at four
          separate exercise prices, in increments from  approximately 15% to 54%
          above the fair market  value of shares of Common  Stock on the date of
          grant. The size of the awards was based on the Committee's  subjective
          assessment of the individual potential and contribution.

           Replacement  Grants. In addition to the  aforementioned  stock option
          grants,  all other  outstanding  options of  associates of the Company
          under Sprint  plans as of the closing  date of the spinoff  (including
          those of the  executive  officers and the CEO),  were  canceled by the
          Sprint Board and  replaced  with  Company  options  (the  "Replacement
          Options").  The  Replacement  Options  covered the same aggregate fair
          market  values of Sprint  common  stock  underlying  the  options  and
          continue the vesting  schedules and other  conditions  for exercise of
          the Sprint options they  replaced.  Aggregate fair market value of the
          options was  maintained by adjusting the per share  exercise  price of
          the  options  as well as the number of shares  which may be  purchased
          under the options.  The formula to determine per share exercise prices
          was based on the respective  weighted  average market values of Sprint
          common  stock during the ten trading days prior to the closing date of
          the spinoff and of Common  Stock during the ten trading days after the
          closing date of the spinoff.

<PAGE>

       The executive  officers,  including the CEO, were eligible for a separate
long-term  incentive  plan of Sprint,  a portion of which was forfeited upon the
spinoff.  In addition,  the CEO held  restricted  stock that was canceled by the
Sprint  Board upon the  spinoff.  The  Committee  elected  to  replace  targeted
opportunities  that  were  lost  upon the  spinoff  with  additional  shares  of
restricted stock.

     Policy with Respect to Qualifying  Compensation for Deductibility and Other
Matters.  Section  162(m)  of  the  Internal  Revenue  Code  ("Section  162(m)")
generally limits the annual tax deductible  compensation paid to the CEO and the
four other  most  highly-compensated  executive  officers  of the  Company to $1
million.   However,   this  limitation  does  not  apply  to   performance-based
compensation, provided that certain conditions are satisfied.

     The  Company's  policy is  generally  to preserve  the  federal  income tax
deductibility  of  compensation  paid.  However,  notwithstanding  the Company's
general policy, the Committee retains the authority to approve payments that may
not be  deductible  if it believes  that such  payments  are in the best overall
interests of the Company and its shareowners.

     Based on a review  of the  long-term  implications  of  Section  162(m),  a
proposal is  included  in this Proxy  Statement  recommending  that  shareowners
approve  amendments to the Equity  Incentive Plan. The Equity Incentive Plan was
originally  approved in conjunction with the Company's  spinoff from Sprint.  On
December  10,  1996,  the Board of  Directors  approved an amended and  restated
version of the Equity  Incentive Plan, the general terms and conditions of which
are summarized  elsewhere in this Proxy Statement.  If approved by the Company's
shareowners,  the Equity  Incentive Plan will meet the  requirements  of Section
162(m) with respect the deductibility of any taxable compensation resulting from
either the exercise of stock options granted to covered executive  officers,  or
from the granting of other performance-based equity awards, as applicable.

     No  direct  cash  compensation  paid to any  individual  executive  officer
exceeded the $1 million  deductibility limit in 1996, nor is the level of direct
cash  compensation paid to any executive officer in 1997 expected to exceed this
limit.  The vast  majority of cash  compensation  paid to executive  officers is
comprised of base salary and annual  incentives paid under the AIP. As discussed
above,  the AIP covers  associates  of the Company at all levels and provides an
annual cash payment based on a combination of job grade, company performance and
individual performance. The Committee will continue to monitor the level of cash
compensation  paid to  executive  officers.  If,  in the  future,  an  executive
officer's cash  compensation is expected to exceed $1 million,  the Company will
seek shareowner approval for a separate, performance-based annual incentive plan
for designated executive officers.

                                    ORGANIZATION,  COMPENSATION  AND  NOMINATING
                                    COMMITTEE OF THE BOARD OF DIRECTORS

                                    Robert E. R. Huntley, Committee Chairman
                                    Frank E. Reed
                                    Michael Hooker
                                    Valerie B. Jarrett


<PAGE>


Performance Graph

     The graph below provides an indicator of cumulative  shareowner returns for
the Company as compared with the S&P MidCap 400 Index and a Peer Group, weighted
quarterly for stock market capitalization.

       The graph  covers  the  period of time from the  Company's  spinoff  from
Sprint on March 7, 1996 through December 31, 1996.

                [GRAPH APPEARS HERE, DATA IN GRAPH APPEARS BELOW]

                         1996 Measurement Period (1) (2)

<TABLE>
<CAPTION>

                      March 7, 1996  March 29, 1996  June 28, 1996 September 30, 1996   December 31, 1996
                      -------------  --------------  ------------- ------------------   -----------------
<S>                       <C>             <C>             <C>            <C>                  <C>
360 Communications Co.    $100            $102            $102            $100                $ 99
S&P MidCap 400 Index      $100            $100            $103            $106                $113
Peer Group (3)            $100            $100            $ 96            $ 91                $ 87


- --------
<FN>
(1)  Assumes $100 invested on March 7, 1996 in shares of Common  Stock,  the S&P
     MidCap 400 Index, and a Peer Group.
(2)  Total returns assume reinvestment of dividends on a quarterly basis.
(3)  The  Peer  Group   consists  of  the   following   cellular   and  Personal
     Communications  Services  (PCS)  carriers:  Aerial  Communications,   Inc.;
     Airtouch  Communications,  Inc.;  Cellular  Communications  of Puerto Rico,
     Inc.;  Centennial Cellular Corp.;  Clearnet  Communications,  Inc.; CommNet
     Cellular,  Inc.;  InterCel,  Inc.; Nextel  Communications,  Inc.; Omnipoint
     Corporation;   Orange   Plc-ADR;   Palmer   Wireless,   Inc.;   PriCellular
     Corporation;  Rogers Cantel Mobile  Communications,  Inc.;  Rural  Cellular
     Corporation; United States Cellular Corporation; Vanguard Cellular Systems,
     Inc.; Vodafone Group Plc-ADR; Western Wireless Corporation.  Market returns
     have been  adjusted  for  spinoffs  of both the  Company and any Peer Group
     companies.  If any member of the Peer Group is a foreign  issuer and is not
     traded on a U.S.  stock  exchange,  the market value was  converted to U.S.
     dollars.  Total returns only reflect the  performance  of the stock and not
     gains or losses due to currency fluctuations.
</FN>
</TABLE>



<PAGE>


Summary Compensation Table

     The  following  table  summarizes  the cash and non-cash  compensation  for
services  rendered in all  capacities to the Company for the year ended December
31, 1996 for the Chief  Executive  Officer and the four most  highly-compensated
executive officers (collectively, the "Named Officers") of the Company.

<TABLE>

                           Summary Compensation Table
<CAPTION>
                                                                                  Long-Term Compensation
                                                                          ---------------------------------

                                             Annual Compensation                   Awards          Payouts
                                         ----------------------------     ------------------------ --------
                                                              Other
                                                              Annual      Restricted   Securities              All Other
                                                              Compen-       Stock      Underlying    LTIP      Compen-
   Name and Principal                 Salary      Bonus       sation        Awards      Options     Payouts     sation
        Position             Year    ($) (1)     ($) (1)       ($)         ($) (5)     (#) (6)     ($) (7)     ($) (8)
- --------------------------  ------   --------    --------    --------     ----------  -----------  ---------   ---------
<S>                         <C>      <C>         <C>         <C>          <C>         <C>          <C>         <C>

Dennis E. Foster             1996    $377,196    $334,788    $59,057 (4)  $1,301,800   189,432        ---      $324,601
     President and Chief     1995     249,339     147,274     21,519            ---       ---         ---         4,995
     Executive Officer


Michael J. Small             1996    193,101      68,480(3)  12,000         285,924    93,051         ---        34,209
     Executive Vice          1995     36,648(2)    8,937      1,000            ---       ---          ---           328
     President
     & Chief Financial
     Officer

Kevin L. Beebe               1996    165,321     136,307     19,036         297,419    86,565         ---        15,433
     Executive Vice          1995    134,979      64,771     14,919             ---       ---         ---         7,338
     President -
     Operations

Kevin C. Gallagher           1996    156,236      90,358     10,800         152,158    79,773         ---        15,427
     Senior Vice             1995    144,122      53,189     10,800             ---       ---         ---         6,301
     President,
     General Counsel and
     Secretary

Gary L. Burge                1996    150,653      92,784     10,800         154,457    82,720         ---        13,151
     Senior Vice             1995    132,571      68,546     14,588             ---       ---         ---         4,227
     President -
     Finance

<PAGE>

- ---------
<FN>
(1)  Includes  amounts  earned for the year  specified,  including any deferrals
     made under Section 125 and 401(k) pre-tax contribution plans.
(2)  Includes  $25,000 of  consulting  fees earned by Mr. Small in 1995 prior to
     his becoming an associate of the Company on December 1, 1995.
(3)  Excludes  bonus  amount  associated  with Mr.  Small's  election to receive
     options  in  lieu  of  50%  of  his  short-term   annual  target  incentive
     opportunity  under the provisions of Sprint's  Management  Incentive  Stock
     Option Plan prior to the Company's spinoff from Sprint.
(4)  Includes the cost to the Company of club memberships of $41,586.
(5)  On December 31,  1996,  the Named  Officers  held the  following  number of
     shares of restricted stock with the following  value,  based on the closing
     per share price of Common Stock on December 31, 1996 of $23.25:  Mr. Foster
     - 56,600 shares at $1,315,950  (of which 3,600 shares will vest on March 9,
     1999);  Mr.  Small - 12,600  shares at $292,950 (of which 2,600 shares will
     vest on March 9, 1999);  Mr.  Beebe - 13,100  shares at $304,575  (of which
     3,100 shares will vest on March 9, 1999);  Mr.  Gallagher - 6,700 shares at
     $155,775 (of which 1,700 shares will vest on March 9, 1999);  and Mr. Burge
     - 6,800  shares at $158,100  (of which  1,800  shares will vest on March 9,
     1999).
(6)  Represents  options  granted  under the Equity  Incentive  Plan and options
     granted at the time of the  spinoff to replace all  outstanding  options to
     purchase  Sprint  common stock that were canceled in  conjunction  with the
     spinoff.  These "Replacement Options" were granted under the Company's 1996
     Replacement  Stock  Option  Plan.  (See  "Option  Grants" for a  discussion
     regarding the Replacement Options.)
(7)  In 1995, Mr. Foster  received a payout of $60,775 under Sprint's  Long-Term
     Incentive Plan. The Company does not have a long-term incentive plan.
(8)  Includes the following  amounts for: (a) Mr. Foster - $60,025 in relocation
     expenses; $14,369 in company contributions made to the Company's Retirement
     Savings Plan (the "401(k) Plan"),  $27,815 in non-cash credits allocated to
     a non-qualified,  defined  contribution  restoration  plan, and $222,392 in
     non-cash credits  allocated to a supplemental  retirement  arrangement,  as
     provided under the terms of an employment agreement effective March 9, 1996
     between the Company and Mr.  Foster;  (b) Mr. Small - $19,970 in relocation
     expenses,  $10,865 in company  contributions  made to the 401(k) Plan,  and
     $3,374  in  non-cash  credits   allocated  to  a   non-qualified,   defined
     contribution restoration plan; (c) Mr. Beebe - $511 in relocation expenses,
     $9,429 in  company  contributions  made to the 401(k)  Plan,  and $5,493 in
     non-cash  credits  allocated  to  a  non-qualified,   defined  contribution
     restoration plan; (d) Mr. Gallagher - $10,994 in company contributions made
     to  the  401(k)  Plan,  and  $4,433  in  non-cash  credits  allocated  to a
     non-qualified,  defined contribution  restoration plan; and (e) Mr. Burge -
     $9,867 in  company  contributions  made to the 401(k)  Plan,  and $3,284 in
     non-cash  credits  allocated  to  a  non-qualified,   defined  contribution
     restoration plan.
</FN>
</TABLE>
<PAGE>


Option Grants

     As  of  the  closing  date  of  the  Company's  spinoff  from  Sprint,  all
outstanding  options of  associates of the Company  maintained  under the Sprint
plans were  canceled by the Sprint  Board and  subsequently  replaced by Company
options (the  "Replacement  Options") under the Company's 1996 Replacement Stock
Option Plan (the "Replacement Stock Option Plan"). The Replacement Options cover
the same  aggregate  fair market  values of Sprint common stock  underlying  the
options and continue the vesting  schedules and other conditions for exercise of
the Sprint options they replaced. The aggregate fair market value of the options
was  maintained by adjusting the per share exercise price of the options as well
as the number of shares which may be purchased under the options. The formula to
determine per share exercise prices was based on the respective weighted average
market  values of Sprint  common  stock during the ten trading days prior to the
closing  date of the spinoff  and of Common  Stock  during the ten trading  days
after the closing date of the spinoff.

     The following  table  summarizes  options  granted during 1996 to the Named
Officers  under (a) the  Equity  Incentive  Plan and (b) the  Replacement  Stock
Option  Plan for option  grants  originally  made by Sprint in 1996 prior to the
spinoff, which were subsequently canceled by the Sprint Board at the time of the
spinoff. No stock appreciation rights were granted on these awards.


<PAGE>
<TABLE>


                        Option Grants in Last Fiscal Year
<CAPTION>

                                                                                           Potential Realizable Value
                       Number of     % of Total                                             at Assumed Annual Rates
                      Securities      Options                  Market                     of Stock Price Appreciation
                       Underlying    Granted to   Exercise   Price per                        for Option Term (14)
                      Options        Employees    or Base      Share                     -----------------------------
                       Granted       in Fiscal     Price      on Grant   Expiration
       Name              (#)           Year      ($/share)    Date (5)      Date            0%        5%       10%
- -------------------- -------------   ----------  ---------- ----------- ------------     -------- --------- ----------
<S>                  <C>             <C>         <C>        <C>         <C>              <C>      <C>       <C>


Dennis E. Foster      38,280 (1)(2)    2.81%     $23.3443    $23.4375     2/12/06 (6)     $3,568  $561,993  $1,424,200
                      21,000 (2)       1.54%      24.0625                 3/09/06 (7)              317,788     805,338

Michael J. Small      35,797 (2)(3)    2.63%      23.3443     23.4375     2/12/06 (8)      3,336   525,539   1,331,820
                      21,054 (1)(2)    1.55%      23.3443     23.4375     2/12/06 (6)      1,962   309,096     783,310
                       4,200           0.31%      22.6250                 4/09/06 (9)               59,761     151,445
                       8,000 (4)       0.59%      26.0000                 4/09/06 (10)             130,810     331,498
                       8,000 (4)       0.59%      29.0000                 4/09/06 (11)             145,903     369,748
                       8,000 (4)       0.59%      32.0000                 4/09/06 (12)             160,997     407,998
                       8,000 (4)       0.59%      35.0000                 4/09/06 (13)             176,090     446,248


Kevin L. Beebe        11,484 (1)(2)    0.84%      23.3443     23.4375      2/12/06 (6)    1,070    168,598     427,260
                       5,400 (2)       0.40%      24.0625                  3/09/06 (7)              81,717     207,087
                       6,100           0.45%      22.6250                  4/09/06 (9)              86,795     219,956
                       8,000 (4)       0.59%      26.0000                  4/09/06 (10)            130,810     331,498
                       8,000 (4)       0.59%      29.0000                  4/09/06 (11)            145,903     369,748
                       8,000 (4)       0.59%      32.0000                  4/09/06 (12)            160,997     407,998
                       8,000 (4)       0.59%      35.0000                  4/09/06 (13)            176,090     446,248

Kevin C. Gallagher     7,656 (1)(2)    0.56%      23.3443     23.4375      2/12/06 (6)      714    112,399     284,840
                       2,700 (2)       0.20%      24.0625                  3/09/06 (7)              40,859     103,543
                       1,600           0.12%      22.6250                  4/09/06 (9)              22,766      57,693


Gary L. Burge         11,484 (1)(2)    0.84%      23.3443     23.4375      2/12/06 (6)    1,070    168,598     427,260
                       1,400           0.10%      22.6250                  4/09/06 (9)              19,920      50,482


<PAGE>

- ----------
<FN>

(1)  These  options were  initially  awarded by the Sprint Board on February 12,
     1996, canceled on March 7, 1996 by the Sprint Board in conjunction with the
     spinoff and  subsequently  replaced by the  Company  under the  Replacement
     Stock Option Plan.
(2)  These  options  include a reload  feature.  A reload  feature  means that a
     reload option may be granted when an optionee  exercises a stock option and
     makes payment of the purchase price using shares of previously owned Common
     Stock.  A reload  option  grant is for the  number  of shares  utilized  in
     payment of the purchase price and tax withholding, if any. The option price
     for a reload  option is equal to the market price of shares of Common Stock
     on the date of exercise of the original  option.  A reload  option  becomes
     exercisable one year after the date the original option was exercised.
(3)  This option  represents a grant  originally made under Sprint's  Management
     Incentive Stock Option Plan ("MISOP") that was canceled by the Sprint Board
     in  conjunction  with the spinoff and then replaced  under the  Replacement
     Stock Option  Plan.  Under  Sprint's  MISOP,  Mr. Small  elected to receive
     options in lieu of  receiving  a portion of his annual  incentive  for 1996
     under the Company's Associate Incentive Plan.
(4)  These options represent different tranches of a single  premium-price stock
     option grant which each carry a different exercise price.
(5)  Reflects  the  average of the high and low sales  price of shares of Common
     Stock as of March 7, 1996, the date on which the  Replacement  Options were
     awarded.
(6)  25% of these  options  became  exercisable  on February  12,  1997,  and an
     additional  25% will become  exercisable on February 12 of each of the next
     three successive years.
(7)  25% of these options become exercisable on March 9, 1997, and an additional
     25% will become exercisable on March 9 of each of the next three successive
     years.
(8)  This option became fully exercisable on December 31, 1996.
(9)  25% of these options become exercisable on April 9, 1997, and an additional
     25% will become exercisable on April 9 of each of the next three successive
     years.
(10) This tranche becomes fully exercisable on April 9, 1997.
(11) This tranche becomes fully exercisable on April 9, 1998.
(12) This tranche becomes fully exercisable on April 9, 1999.
(13) This tranche becomes fully exercisable on April 9, 2000.
(14) The dollar amounts in these columns are the result of  calculations  at the
     assumed  appreciation  rates set by the Securities and Exchange  Commission
     and are not intended to forecast  future  appreciation  of shares of Common
     Stock.
</FN>
</TABLE>
<PAGE>

     The following table summarizes  Replacement  Options granted at the time of
the spinoff in 1996 to Named  Officers under the  Replacement  Stock Option Plan
for option grants originally made prior to 1996 under the Sprint plans.

<TABLE>

    Options/SARs Granted by Sprint in 1995 and Prior Years That Were Canceled
       Upon the Company's Spinoff and Replaced With Company Option Grants

<CAPTION>

                                                                                     Potential Realizable Value
                     Number of   % of Total               Market                      at Assumed Annual Rates
                    Securities    Options                Price per                  of Stock Price Appreciation
                    Underlying   Granted to   Exercise     Share                        for Option Term (10)
                     Options     Employees    or Base    on Grant                 --------------------------------
                     Granted     in Fiscal     Price      Date (4)   Expiration
     Name            (#) (1)       Year      ($/share)   ($/share)     Date           0%         5%        10%
- ----------------- ------------  ----------- ----------- ----------  ------------  ---------- ---------- ----------
<S>               <C>           <C>         <C>         <C>         <C>           <C>        <C>        <C>


Dennis E. Foster   15,312 (2)     1.12%      $12.5684    $23.4375     5/01/02 (5)  $166,428   $121,029    $306,711
                   21,054 (2)     1.55%       16.0951     23.4375     3/09/03 (5)   154,587    213,111     540,066
                   22,968 (2)     1.69%       19.1646     23.4375     2/11/04 (6)    98,140    276,822     701,522
                   47,850 (2)     3.51%       18.7074     23.4375     7/12/04 (7)   226,335    562,954   1,426,637
                   22,968 (2)     1.69%       15.4747     23.4375     2/17/05 (8)   182,890    223,524     566,453


Michael J. Small      ---                         ---                                              ---         ---

Kevin L. Beebe        957 (2)     0.07%       17.6299     23.4375     2/16/00 (5)     5,558     10,611      26,889
                    2,871 (2)     0.21%       11.6541     23.4375     2/14/02 (5)    33,830     21,042      53,325
                    4,785 (2)     0.35%       16.0951     23.4375     3/09/03 (5)    35,133     48,434     122,742
                    6,699 (2)     0.49%       19.1646     23.4375     2/11/04 (6)    28,624     80,740     204,611
                    9,570 (2)     0.70%       18.7074     23.4375     7/12/04 (7)    45,267    112,591     285,327
                    6,699 (2)     0.49%       15.4747     23.4375     2/17/05 (8)    53,343     65,194     165,215


Kevin C. Gallagher  3,540 (3)     0.26%        7.5565     23.4375    11/11/98 (5)    56,219     16,823      42,633
                    3,538         0.26%        7.5561     23.4375    11/11/98 (5)    56,188     16,813      42,606
                    3,933 (3)     0.29%       15.5049     23.4375     9/14/99 (5)    31,199     38,350      97,188
                    3,933         0.29%       15.5049     23.4375     9/14/99 (5)    31,199     38,350      97,188
                   26,221         1.92%        9.4826     23.4375     8/29/00 (5)   365,911    156,371     396,273
                    6,555         0.48%       11.3414     23.4375     8/28/01 (5)    79,290     46,754     118,483
                    6,699 (2)     0.49%       16.0951     23.4375     3/09/03 (5)    49,187     67,808     171,839
                    6,699 (2)     0.49%       19.1646     23.4375     2/11/04 (6)    28,624     80,740     204,611
                    6,699 (2)     0.49%       15.4747     23.4375     2/17/05 (8)    53,343     65,194     165,215


Gary L. Burge       1,179         0.09%       15.5052     23.4375     9/14/99 (5)     9,352     11,497      29,135
                    1,180 (3)     0.09%       15.4997     23.4375     9/14/99 (5)     9,367     11,502      29,149
                   26,221         1.92%        9.4826     23.4375     8/29/00 (5)   365,911    156,371     396,273
                    3,933         0.29%       11.3414     23.4375     8/28/01 (5)    47,574     28,052      71,090
                    4,785 (2)     0.35%       16.0951     23.4375     3/09/03 (5)    35,133     48,434     122,742
                    6,699 (2)     0.49%       19.1646     23.4375     2/11/04 (6)    28,624     80,740     204,611
                   19,140 (2)     1.40%       18.7074     23.4375     7/12/04 (9)    90,534    225,182     570,655
                    6,699 (2)     0.49%       15.4747     23.4375     2/17/05 (8)    53,343     65,194     165,215


<PAGE>

- ----------
<FN>

 (1) The option  grants  reflected in the above table  represent  stock  options
     awarded  by Sprint (or its  predecessor,  Centel  Corporation)  in 1995 and
     prior  years,  which were  canceled by the Sprint Board and replaced by the
     Company under the  Replacement  Stock Option Plan in  conjunction  with the
     Company's spinoff from Sprint on March 7, 1996.
(2)  These  options  include a reload  feature.  A reload  feature  means that a
     reload option may be granted when an optionee  exercises a stock option and
     makes payment of the purchase price using shares of previously owned Common
     Stock.  A reload  option  grant is for the  number  of shares  utilized  in
     payment of the purchase price and tax withholding, if any. The option price
     for a reload  option is equal to the market price of shares of Common Stock
     on the date of exercise of the original  option.  A reload  option  becomes
     exercisable one year after the date the original option was exercised.
(3)  These options carry tandem stock appreciation rights (SARs).
(4)  Reflects  the  average of the high and low sales  price of shares of Common
     Stock as of March 7, 1996, the date on which the  Replacement  Options were
     awarded.
(5)  These options are fully exercisable.
(6)  75% of these options are currently  exercisable  and the remaining 25% will
     become exercisable on February 11, 1998.
(7)  No portion of these options are currently  exercisable.  These options will
     become fully exercisable on July 12, 1999.
(8)  50% of these options are currently  exercisable  and an additional 25% will
     become exercisable on each of February 11, 1998 and February 11, 1999.
(9)  No portion of these options are currently exercisable. 50% of these options
     will become  exercisable on July 12, 1997 and an additional 25% will become
     exercisable on July 12 of each of the next two successive years.
(10) The dollar amounts in these columns are the result of  calculations  at the
     assumed  appreciation  rates set by the Securities and Exchange  Commission
     and are not intended to forecast  future  appreciation  of shares of Common
     Stock.
</FN>
</TABLE>
<PAGE>

Option Exercises and Fiscal Year-End Values

     The following  table  summarizes  the value of the  outstanding  options at
December 31, 1996, for the Named Officers. There were no exercises of options by
the Named Officers during 1996.
<TABLE>


                           Year-End Option/SAR Values
<CAPTION>

                          Number of Securities           Value of Unexercised
                         Underlying Unexercised             In-the-Money
                      Options/SARs at 12/31/96 (#)    Options/SARs at 12/31/96 ($)(1)
                      ----------------------------  ---------------------------------

      Name            Exercisable   Unexercisable    Exercisable     Unexercisable
- --------------------  -----------  ---------------  -------------  ------------------
<S>                   <C>          <C>              <C>           <C>

Dennis E. Foster         48,328       141,104         $383,197        $469,803

Michael J. Small         35,797        57,254            7,811           8,531

Kevin L. Beebe           12,439        74,126           94,927         119,001

Kevin C. Gallagher       57,767        22,006          691,755          71,053

Gary L. Burge            41,124        41,596          491,329         161,058


- ---------
<FN>

(1)  The  value of  unexercised,  in-the-money  options/SARs  is the  difference
     between the  exercise  price of the options and the average of the high and
     low  sales  price of  shares  of  Common  Stock  as of  December  31,  1996
     ($23.5625).
</FN>
</TABLE>

Employment Agreement

     In March 1996, the Board of Directors of the Company authorized the Company
to enter into an Employment  Agreement  (the  "Employment  Agreement")  with Mr.
Foster which became effective as of March 9, 1996. The following is a summary of
the terms of the Employment Agreement.

     The initial term of the Employment  Agreement is five years, with automatic
one year renewals  thereafter  unless either party provides notice of intent not
to renew.  If a change in control (as defined  therein)  occurs,  the Employment
Agreement  will be  irrevocable  for the  greater of the  remaining  term or two
years. The Employment Agreement provides a base salary at a minimum of $400,000,
an annual incentive  opportunity no less than 50% of base salary,  and long-term
incentive  awards and  perquisites  commensurate  with the  marketplace for this
position.

     If Mr.  Foster  remains  employed by the Company for the full length of the
initial term of the Employment  Agreement,  the Company will provide both he and
his spouse with post-retirement  medical insurance benefits at the same cost and
coverage levels as is then provided to active  associates  (with a carve-out for
Medicare  benefits).  This commitment is subject to change or termination to the
same extent the active associate's plan is changed or terminated.  Coverage will
also  be  provided  to the  same  extent  if  termination  occurs  prior  to the
expiration of the initial term due to death, disability, involuntary termination
without cause or voluntary termination for good reason.

<PAGE>

     Under the  Employment  Agreement,  the Company also provides a supplemental
retirement benefit taking the form of a defined  contribution  arrangement.  The
amount of the Company  contribution  will be based on the  actuarially  computed
value  necessary to provide an annual  replacement of 40% of Mr.  Foster's final
compensation  (annual base salary and annual target  incentive) for his expected
life beginning at age sixty-five,  offset by the age sixty-five  pension benefit
provided by his former employers. The actuarial calculation will be leveled such
that all  future  contributions  equate  to a  relatively  level  percentage  of
compensation.  This  non-qualified,  general  asset promise is backed by a rabbi
trust that will be funded not less than  annually.  Company  contributions,  and
actual earnings  thereon,  will fully vest at the earlier of Mr. Foster reaching
age sixty, death,  disability,  involuntary termination without cause, voluntary
termination  for good  reason or  change in  control.  Vested  benefits  will be
distributed  in five annual  installments  beginning at the time of  termination
unless he makes a timely election of an alternative form of distribution,  which
may include a lump sum.  The Company may choose to  distribute  the balance in a
lump sum in the event of Mr. Foster's death or disability.

     The  Employment  Agreement  will also provide for the payments and benefits
enumerated below in the case of Mr. Foster's termination of employment.

     Death or  Disability.  The Company will pay base salary and pro rata target
incentive through  termination plus all other compensation and benefits to which
Mr. Foster had a vested right, including the supplemental retirement benefit and
vesting of restricted stock and stock options.

     Voluntary  Termination  Without Good Reason or Termination  For Cause.  The
Company will pay base salary through termination plus all other compensation and
benefits to which Mr. Foster had a vested right.

     Involuntary  Termination by the Company  Without Cause or  Termination  for
Good Reason.  Termination for good reason includes a significant  adverse change
in duties or  responsibilities,  a required  relocation,  material  reduction in
compensation or benefits other than a prospective change which applies similarly
to all executives and a material breach of contract by the Company.  The Company
will pay base salary and pro rata target incentive through  termination,  a lump
sum cash  amount  equal to two times the  then-current  base  salary  and target
incentive at termination  plus all other  compensation and benefits to which Mr.
Foster had a vested right. The supplemental  retirement  benefit accrued to date
will become fully vested and funded in the rabbi trust.  Vesting of  outstanding
restricted stock and stock option grants will be accelerated and Mr. Foster will
be eligible for outplacement  services for a period of two years (with a maximum
expense of 25% of base salary).

     Change in Control.  A change in control  occurs  under  certain  changes in
ownership,   the  Board  of  Directors  or  composition  of  the  Company  (e.g.
liquidation, merger, consolidation,  sale or disposition of all or substantially
all of the assets, etc.). Change in control severance benefits will be triggered
if, within twenty-four  months of a change in control,  termination occurs under
one  of  the  following:   involuntary   termination  without  cause;  voluntary
termination  for  good  reason;   failure  of  a  successor  company  to  assume
obligations under the Employment  Agreement;  breach of contract by the Company;
or voluntary  termination at any time during the consecutive  thirty-day  period
beginning on the first day of the thirteenth  full month following the change in
control.  Payments  and  benefits  include:  base  salary  and pro  rata  target
incentive through  termination plus all other compensation and benefits to which
Mr. Foster had a vested  right;  lump-sum cash payment equal to three times base
salary  and  target  incentive;  immediate  full  vesting  and  funding  of  the
supplemental  retirement  benefit  accrued to date;  immediate  full  vesting of
restricted stock and stock options;  and,  outplacement services for a period of
two  years  (with a  maximum  expense  of 35% of  base  salary).  Under  certain
circumstances,  a portion of the present value of the benefits payable under the
Employment  Agreement or of the  acceleration  of the vesting of the  restricted
stock or the  stock  options  could be  subject  to a 20%  excise  tax under the
Internal  Revenue Code and be  nondeductible  by the  Company.  The Company will
agree to  reimburse  Mr.  Foster for any such excise  taxes,  together  with any
additional excise or income taxes resulting from such reimbursement.



<PAGE>


Compensation and Benefits Assurance Agreements

     In March 1996, the Board of Directors of the Company authorized the Company
to enter into  Compensation  and Benefits  Assurance  Agreements (the "Change in
Control  Agreements")  with all executive  officers other than Mr.  Foster.  The
following  is a summary of the terms of the Change in  Control  Agreements.  The
initial term of the Change in Control  Agreements is three years, with automatic
three year renewals thereafter unless either party provides notice of intent not
to renew.  If a change in control (as  defined  therein)  occurs,  the Change in
Control  Agreements are irrevocable for the greater of the remaining term or two
years.

     Under the Change In Control  Agreements,  a change in control  occurs under
certain  changes  in  ownership,  Board  or  composition  of the  Company  (e.g.
liquidation, merger, consolidation,  sale or disposition of all or substantially
all of the assets, etc.). Change in control severance benefits will be triggered
if, within twenty-four  months of a change in control,  termination occurs under
one  of  the  following:   involuntary   termination  without  cause;  voluntary
termination  for  good  reason;   failure  of  a  successor  company  to  assume
obligations  under the  Change in  Control  Agreements;  or  material  breach of
contract by the Company. Payments and benefits will include: base salary and pro
rata  target  incentive  through  termination  plus all other  compensation  and
benefits  to which the  executive  officer  had a vested  right;  lump-sum  cash
payment equal to three times base salary and target  incentive;  continuation of
health insurance at the same cost and coverage level as in effect at termination
for the  greater of 36 months or until  similar  benefits  are  obtained  from a
subsequent  employer;  immediate  full  vesting  of  restricted  stock and stock
options;  and  outplacement  services  for a period of two years (with a maximum
expense of 25% of base salary).  Under certain  circumstances,  a portion of the
present value of the benefits payable under the Change in Control  Agreements or
of the  acceleration of the vesting of the restricted stock or the stock options
could be  subject to a 20% excise  tax under the  Internal  Revenue  Code and be
nondeductible by the Company.  The Company has agreed to reimburse the executive
officer for any such excise taxes, together with any additional excise or income
taxes resulting from such reimbursement.

<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information as of March 1, 1997 with
respect  to shares of Common  Stock  that was owned  beneficially  by:  (i) each
beneficial owner of more than 5% of the outstanding shares of Common Stock; (ii)
each of the Named Officers of the Company; (iii) each of the directors; and (iv)
all executive  officers and  directors of the Company as a group.  Approximately
123,310,118 shares of Common Stock were outstanding as of March 1, 1997.

<TABLE>
<CAPTION>

Beneficial Owners,                            Number of Shares             Percent of
Directors and Executive Officers (1)      Beneficially Owned (2)(3)     Outstanding Shares
- --------------------------------------    -------------------------     ------------------
<S>                                       <C>                           <C>

Southeastern Asset Management, Inc.              14,580,497  (4)             11.82%
    6075 Poplar Avenue
    Suite 900
    Memphis, TN 38119

FMR Corp.                                        12,295,883  (5)              9.97
    82 Devonshire Street
    Boston, MA 02109

Lester Crown, Director                            6,509,427  (6)              5.28


Dennis E. Foster, Director,                         144,041  (7)                *
   President and Chief
   Executive Officer

Michael J. Small, Executive                          68,023  (8)                *
    Vice President and
    Chief Financial Officer

Kevin L. Beebe, Executive                            44,730  (9)                *
    Vice President - Operations

Kevin C. Gallagher, Senior                           76,008  (10)               *
    Vice President,
    General Counsel and Secretary

Gary L. Burge, Senior                                61,745  (11)               *
    Vice President - Finance

Robert E. R. Huntley, Director                        5,415  (12)               *

Frank E. Reed, Chairman of the                        5,143  (13)               *
    Board of Directors

Charles H. Price, II, Director                        4,235  (14)               *

Michael Hooker, Director                              3,441  (15)               *

Alice M. Peterson, Director                           3,441  (16)               *

Valerie B. Jarrett                                    3,423  (17)               *

Directors and executive                           6,984,088  (18)             5.66
    officers as a group
    (14 persons)

<PAGE>

- ------------
<FN>
         *Represents less than 1%
(1)   This table is based upon  information  supplied  by  directors,  executive
      officers and principal shareowners.
(2)   Unless  otherwise  indicated in the  footnotes to this table,  each of the
      shareowners  named in this table has sole voting and investment power with
      respect to the shares shown as beneficially owned. This table includes the
      number of the Company  stock  options  exercisable  currently or within 60
      days by the directors and executive  officers.  The number of such Company
      stock options held by each director and executive  officer is indicated in
      the following notes.
(3)   The  executive  officers  are  participants  in the  Company's  Retirement
      Savings  Plan (the  "401(k)  Plan").  The number of shares of Common Stock
      beneficially  held by each  executive  officer  in the  401(k)  Plan as of
      December 31, 1996 is indicated in the following notes.
(4)   According to a Schedule 13G/A, dated January 31, 1997,  Southeastern Asset
      Management,  Inc. has sole voting power with respect to 8,173,200  shares,
      shared  voting power with respect to 4,966,837  shares and no voting power
      with respect to 1,440,460 shares. Such firm has sole investment power with
      respect to 9,613,660  shares and shared  investment  power with respect to
      4,966,837 shares.
(5)   According to a Schedule 13G/A, dated February 14, 1997, FMR Corp. has sole
      voting  power with  respect to  1,565,665  shares and no voting power with
      respect to 10,730,218 shares.  Such firm has investment power with respect
      to all shares.
(6)   Includes 4,379,186 shares held by Independent Cellular Network Partners, a
      partnership  of which a partner is a trust of which Mr. Crown is a trustee
      for the benefit of his children,  1,356,885  shares held by CC Industries,
      Inc., of which Mr. Crown is Chairman of the Board,  757,029 shares held by
      The Crown Fund, a partnership of which Mr. Crown is a partner,  and 12,900
      shares  held in  charitable  funds of which Mr.  Crown is the trustee or a
      co-trustee. Mr. Crown disclaims beneficial ownership of all shares held by
      such entities. Includes 3,000 shares that may be acquired upon exercise of
      stock options exercisable currently or within 60 days.
(7)   Includes 693 shares  jointly  held by Mr.  Foster's  wife,  and as to such
      shares Mr.  Foster and his wife share voting power and  investment  power.
      Includes 79,896 shares that may be acquired upon exercise of stock options
      exercisable currently or within 60 days.
(8)   Includes 360 shares  jointly  owned by Mr.  Small's  wife,  and as to such
      shares Mr.  Small and his wife share voting  power and  investment  power.
      Includes  2,293 shares  invested in the 401(k) Plan and 50,111 shares that
      may be acquired upon exercise of stock  options  exercisable  currently or
      within 60 days.
(9)   Includes 460 shares  jointly  owned by Mr.  Beebe's  wife,  and as to such
      shares Mr.  Beebe and his wife share voting  power and  investment  power.
      Includes 437 shares invested in the 401(k) Plan and 30,733 shares that may
      be acquired upon exercise of stock options exercisable currently or within
      60 days.
(10)  Includes  1,479 shares  jointly owned by Mr.  Gallagher's  wife, and as to
      such shares Mr.  Gallagher and his wife share voting power and  investment
      power. Includes 1,284 shares invested in the 401(k) Plan and 65,782 shares
      that may be acquired upon exercise of stock options exercisable  currently
      or within 60 days.
(11)  Includes  2,873 shares  jointly owned by Mr.  Burge's wife, and as to such
      shares Mr.  Burge and his wife share voting  power and  investment  power.
      Includes  2,688 shares  invested in the 401(k) Plan and 48,893 shares that
      may be acquired upon exercise of stock  options  exercisable  currently or
      within 60 days.
(12)  Includes 825 shares  jointly owned by Mr.  Huntley's  wife, and as to such
      shares Mr. Huntley and his wife share voting power and  investment  power.
      Includes  3,000 shares that may be acquired upon exercise of stock options
      exercisable currently or within 60 days.
(13)  Includes  3,000 shares that may be acquired upon exercise of stock options
      exercisable currently or within 60 days.
(14)  Includes 400 shares held by Charles H. and Carol Swanson Price Foundation,
      of which Mr. Price is a trustee,  and 333 shares held by Mr. Price's wife.
      Mr. Price  disclaims  beneficial  ownership of all shares held by his wife
      and such entity.  Includes 3,000 shares that may be acquired upon exercise
      of stock options exercisable currently or within 60 days.
(15)  Includes  3,000 shares that may be acquired upon exercise of stock options
      exercisable currently or within 60 days.
(16)  Includes  3,000 shares that may be acquired upon exercise of stock options
      exercisable currently or within 60 days.
(17)  Includes  3,000 shares that may be acquired upon exercise of stock options
      exercisable currently or within 60 days.
(18)  Includes 6,912 shares  invested in the 401(k) Plan and 335,103 shares that
      may be acquired upon exercise of stock  options  exercisable  currently or
      within 60 days.
</FN>
</TABLE>
<PAGE>


Compliance with Section 16(a) of the Securities Exchange Act

      Section  16(a) of the  Exchange  Act of 1934,  as  amended,  requires  the
Company's directors and executive officers,  and holders of more than 10% of the
outstanding  shares of Common Stock,  to file with the  Securities  and Exchange
Commission  initial  reports of ownership and reports of changes in ownership of
Common Stock and other equity  securities of the Company.  The Company  believes
that during 1996, its directors, executive officers and holders of more than 10%
of the outstanding shares of Common Stock complied with all Section 16(a) filing
requirements.  In making  these  statements,  the  Company  has relied  upon the
written representations of its directors and executive officers.


                              CERTAIN TRANSACTIONS

      On  November 1, 1996,  the Company  completed  the  acquisition  (the "ICN
Acquisition") of Independent  Cellular  Network,  Inc. and affiliated  companies
(collectively,  the  "Acquired  Companies"),  pursuant to an Exchange and Merger
Agreement (the "Exchange and Merger  Agreement") dated as of May 31, 1996 by and
between the Company and Independent Cellular Network Partners and certain of its
affiliates  (collectively  "ICNP").  The  Acquired  Companies  own  and  operate
cellular licenses and related systems and assets in Kentucky, Ohio, Pennsylvania
and  West  Virginia  and  provide  cellular  service  to  approximately  140,000
customers in 20 markets  representing  an estimated 3.2 million  customers.  The
Company  acquired  the  Acquired  Companies  from  ICNP for  approximately  $519
million,  comprised  of  6,500,000  shares  of Common  Stock,  $122  million  in
aggregate  principal  amount  of  the  Company's   subordinated   non-negotiable
promissory notes (the "Subordinated Notes") and the Company's assumption of $240
million of Independent  Cellular  Network  Partners'  senior debt. The remaining
portion of the purchase price was paid in cash.

      The  Subordinated  Notes are due October 31, 2006 and  originally  accrued
interest  at the rate of 9.5% per annum,  which was  reduced to 9.0% on February
10, 1997. Fifty percent of the interest due and owing on the Subordinated  Notes
will be paid on each semiannual  interest  payment date and the remaining 50% of
the interest due and owing will be capitalized  and become part of the principal
amount owed  thereunder.  The $240 million of senior debt assumed by the Company
in connection with the ICN  Acquisition was refinanced,  and the cash portion of
the purchase price was funded,  under the Company's  existing  revolving  credit
facility with a number of banks and institutional lenders.

      The  terms  of  the  ICN  Acquisition  were  arrived  at  through  private
negotiation  conducted by management of the Company, and were based primarily on
the population of the acquired markets, the value of existing operations and the
customer base.

      In  connection  with the ICN  Acquisition,  Independent  Cellular  Network
Partners received  4,379,186 shares of Common Stock and $98,331,229 in aggregate
principal  amount of the  Subordinated  Notes, of which  $5,770,000 in aggregate
principal amount were  subsequently  transferred;  CC Industries,  Inc. received
1,356,885   shares  of  Common   Stock;   and  Henry  Crown  and  Company   (Not
Incorporated), a limited partnership received $13,125,000 in aggregate principal
amount of the  Subordinated  Notes,  which  were  subsequently  transferred.  In
January 1997, an aggregate of 757,029 shares of Common Stock  originally  issued
in  connection  with the ICN  Acquisition  were  acquired by The Crown  Fund,  a
partnership,  and $9,867,053 in aggregate  principal  amount of the Subordinated
Notes  were  acquired  by  Arie  and  Ida  Crown  Memorial,   a   not-for-profit
corporation.  Lester Crown,  who was elected a director of the Company after the
completion of the ICN Acquisition,  is a trustee for the benefit of his children
of a trust which is a partner of  Independent  Cellular  Network  Partners.  Mr.
Crown is also Chairman of the Board of CC  Industries,  Inc., a director of Arie
and Ida Crown Memorial and a partner of The Crown Fund.

<PAGE>

      The Exchange and Merger Agreement contains provisions providing each party
thereto with indemnification,  subject to certain limitations,  from and against
all damages resulting from the breach of the other parties'  representations and
warranties thereunder.  Under the Exchange and Merger Agreement, Henry Crown and
Company  (Not  Incorporated)  irrevocably  and  unconditionally  guaranteed  the
indemnification  obligations of ICNP to the Company.  Mr. Crown is a trustee for
the  benefit of his  children  of a trust  which is a partner of Henry Crown and
Company (Not Incorporated).

                                  OTHER MATTERS

The Board of Directors  knows of no other  matters  that will be  presented  for
consideration  at the Annual Meeting.  If any other matters are properly brought
before the Annual  Meeting,  it is the  intention  of the  persons  named on the
accompanying  proxy  to vote on such  matters  in  accordance  with  their  best
judgment.

                                              By Order of the Board of Directors


                                               /s/ Kevin C. Gallagher
                                              Kevin C. Gallagher
                                              Senior Vice President, General
                                              Counsel and Secretary

March 31, 1997

<PAGE>




                                                                      APPENDIX A


                           360 COMMUNICATIONS COMPANY
                          EMPLOYEE STOCK PURCHASE PLAN

                                    Section 1
                           Purpose and Effective Date


1.1      The purpose of the 360  Communications  Company Employee Stock Purchase
         Plan (the "Plan") is to provide an opportunity for eligible  associates
         of 360  Communications  Company (the  "Company") to purchase  shares of
         common  stock of the  Company.  It is the intent of the Company to have
         the Plan qualify as an "employee stock purchase plan" under Section 423
         of the  Internal  Revenue  Code.  The  provisions  of the Plan shall be
         construed to extend and limit participation in a manner consistent with
         the requirements of Section 423 of the Internal Revenue Code.

1.2      The Plan shall be effective on the Effective Date stated below, subject
         to the approval of the Company's stockholders within one year before or
         one year after the date the Plan is approved by the Board of  Directors
         of the Company (the "Board"). No option shall be granted under the Plan
         after  the  date on  which  the  Plan is  terminated  by the  Board  in
         accordance with Section 12.6 of the Plan.

                                    Section 2
                                   Definitions

         The following  words and phrases,  when used in the Plan,  unless their
context  clearly  indicates  otherwise,  shall  have  the  following  respective
meanings:

2.1      "Account" means a recordkeeping account maintained for a Participant to
         which payroll  deductions are credited in accordance  with Section 8 of
         the Plan.

2.2      "Administrator"  means the Human  Resources  Department  of the Company
         which shall administer the Plan.

2.3      "Associate" means any individual, including any officer of the Company,
         who  performs  services for the Company or a  Participating  Subsidiary
         pursuant  to  an   employment   relationship   described   in  Treasury
         Regulations  Section  31.3401(c)-1  or  any  successor  provision,   as
         determined by the Company or Participating  Subsidiary.  Any individual
         whose  relationship  with the Company or a Participating  Subsidiary is
         not initially determined by the Company or Participating  Subsidiary to
         be such an  employment  relationship  but is finally  determined by the
         Internal  Revenue  Service or a court of competent  jurisdiction  to be
         such an employment relationship shall be an Associate,  for purposes of
         the Plan from the date of such final determination.

2.4      "Board" means the Board of Directors of the Company.

2.5      "Code" means the Internal Revenue Code of 1986, as amended.

2.6      "Common Stock" means the Company's common stock, $.01 par value.

2.7      "Company" means 360 Communications Company, a Delaware corporation.

2.8      "Compensation" means compensation, as such term is defined from time to
         time in the 360  Communications  Company  Retirement  Savings  Plan for
         purposes of Pre-Tax Contributions (as defined in such plan).

2.9      "Cut-Off  Date" means the date  established by the  Administrator  from
         time to time by which  enrollment  forms must be  received  prior to an
         Enrollment Date.

<PAGE>

2.10     "Effective Date" means May 1, 1997.

2.11     "Eligible  Associate" means an Associate eligible to participate in the
         Plan in accordance with Section 5.

2.12     "Enrollment Date" means the first Trading Day of an Offer Period.

2.13     "Exchange Act" means the Securities Exchange Act of 1934, as amended.

2.14     "Fair Market Value" means, as of any applicable date:

                  (a) if the  security  is listed  for  trading  on the New York
         Stock  Exchange,  the closing  price of the security as reported in the
         Wall Street  Journal or such other  source as the  Administrator  deems
         reliable,  or if no such  reported  sale  of the  security  shall  have
         occurred on such date, on the latest  preceding date on which there was
         such a reported sale, or

                  (b) if the security is not so listed, but is listed on another
         national  securities  exchange  or  authorized  for  quotation  on  the
         National  Association  of Securities  Dealers  Inc.'s  NASDAQ  National
         Market ("NASDAQ/NMS"),  the closing price, regular way, of the security
         on such  exchange  or  NASDAQ/NMS,  as the case  may be,  or if no such
         reported sale of the security  shall have occurred on such date, on the
         latest preceding date on which there was such a reported sale, or

                  (c) if the  security  is not listed for  trading on a national
         securities  exchange or  authorized  for quotation on  NASDAQ/NMS,  the
         average  of the  low bid and  high  asked  prices  as  reported  by the
         National  Association of Securities Dealers Automated  Quotation System
         ("NASDAQ")  or, if no such prices  shall have been so reported for such
         date,  on the  latest  preceding  date for which  such  prices  were so
         reported, or

                  (d) if the  security  is not listed for  trading on a national
         securities exchange or is not authorized for quotation on NASDAQ/NMS or
         NASDAQ,  the fair market  value of the security as  determined  in good
         faith by the Board.

2.15     "Grant Date" means a date on which an Eligible  Associate is granted an
         option under the Plan  pursuant to Section 7, and which shall either be
         a May 1 Grant Date or a November 1 Grant Date. "May 1 Grant Date" means
         a Grant Date  occurring on May 1 or, if May 1 is not a Trading Day, the
         next following Trading Day.  "November 1 Grant Date" means a Grant Date
         occurring  on  November 1 or, if November 1 is not a Trading  Day,  the
         next following Trading Day.

2.16     "Grant Price" means the Fair Market Value of a share of Common Stock on
         the Grant Date for such option;  provided that,  with respect to shares
         of Common Stock purchased under an option with a November 1 Grant Date,
         the Grant Price shall be the greater of (a) the Fair Market  Value of a
         share of Common  Stock on such  November 1 Grant Date;  or (b) the Fair
         Market Value of a share of Common Stock on the May 1 which most closely
         precedes the November 1 Grant Date.

2.17     "Offer  Period"  means  a  period  of  12  months  commencing  on  each
         successive  May 1,  beginning with May 1, 1997 and a period of 6 months
         commencing on each  successive  November 1,  beginning with November 1,
         1997.

2.18     "Participant"  means an Eligible Associate who has enrolled in the Plan
         pursuant to Section 6.

2.19     "Participating Subsidiary" means a Subsidiary which has been designated
         by the  Administrator  in  accordance  with  Section 3.2 of the Plan as
         covered by the Plan.

2.20     "Purchase  Date"  with  respect  to a  Purchase  Period  means the last
         Trading Day in such Purchase Period.

<PAGE>

2.21     "Purchase  Period"  means each period of six months which occurs within
         an Offer Period. Purchase Periods shall commence on each successive May
         1 and November 1, beginning with May 1, 1997.

2.22     "Purchase  Price" means for each share of Common Stock  purchased under
         any option, 85% of the lesser of:

                  (a)      the Grant Price, as defined in Section 2.16; and

                  (b)      the Fair Market  Value of a share of Common  Stock on
                           the applicable Purchase Date.

2.23     "Retirement"   or  "Retire"  means  a  termination  (or  to  terminate)
         employment with the Company and its subsidiaries  after reaching age 65
         with 5 years of Company service.

2.24     "Rule 16b-3" means Rule 16b-3 under the Exchange Act.

2.25     "Section" means a section of this Plan, unless indicated otherwise.

2.26     "Securities Act" means the Securities Act of 1933, as amended.

2.27     "Subsidiary" means any corporation in an unbroken chain of corporations
         beginning  with the Company if, as of the applicable  Enrollment  Date,
         each of the  corporations  other than the last corporation in the chain
         owns stock possessing 50% or more of the total combined voting power of
         all classes of stock in one of the other corporations in the chain.

2.28     "Trading  Day"  means any day the New York Stock  Exchange  is open for
         trading.

                                    Section 3
                                 Administration

3.1      The Plan shall be administered by the Human Resources Department of the
         Company (the "Administrator").  The Administrator shall make such rules
         and  regulations  for the conduct of business  regarding the Plan as it
         shall deem advisable.

3.2      The  Administrator  shall  have the  power,  subject  to and within the
         limits of the express provisions of the Plan, to construe and interpret
         the Plan and options  granted under it; to establish,  amend and revoke
         rules and regulations for  administration of the Plan; to determine all
         questions of policy and expediency that may arise in the administration
         of the Plan; and,  generally,  to exercise such powers and perform such
         acts as the  Administrator  deems necessary or expedient to promote the
         best  interests  of  the  Company,   including,  but  not  limited  to,
         designating  from time to time which  Subsidiaries of the Company shall
         be Participating Subsidiaries. The Administrator's determinations as to
         the  interpretation  and  operation  of this  Plan  shall be final  and
         conclusive.

         In  exercising  the powers  described in the foregoing  paragraph,  the
         Administrator may adopt special or different rules for the operation of
         the Plan including,  but not limited to, rules which allow employees of
         any foreign  Subsidiary to  participate  in, and enjoy the tax benefits
         offered by, the Plan;  provided that such rules shall not result in any
         grantees of options having different rights and/or privileges under the
         Plan nor otherwise  cause the Plan to fail to satisfy the  requirements
         of Section 423 of the Code and the regulations thereunder.

3.3      This  Section  3  relating  to the  administration  of the  Plan may be
         amended by the Board from time to time as may be  desirable  to satisfy
         any  requirements  of or under  the  federal  securities  and/or  other
         applicable laws of the United States,  or to obtain any exemption under
         such laws.


<PAGE>


                                    Section 4
                                Number of Shares

4.1      500,000 shares of the Common Stock are reserved for sale and authorized
         for  issuance  pursuant to the Plan.  Shares sold under the Plan may be
         newly-issued shares, or treasury shares, or both. If any option granted
         under the Plan  shall for any  reason  terminate  without  having  been
         exercised,  the shares not  purchased  under such  option  shall  again
         become available for the Plan.

4.2      In the  event of any  reorganization,  recapitalization,  stock  split,
         reverse stock split,  stock  dividend,  combination of shares,  merger,
         consolidation,  acquisition  of property or shares,  separation,  asset
         spinoff, stock rights offering,  liquidation or other similar change in
         the capital structure of the Company, the Administrator shall make such
         adjustment,  if any, as it deems  appropriate  in the number,  kind and
         purchase  price of the shares  available  for purchase  under the Plan,
         including  those then subject to an  outstanding  option.  In the event
         that,  after a Grant Date, there occurs a dissolution or liquidation of
         the Company,  except  pursuant to a transaction to which Section 424(a)
         of the Code  applies,  each  option  to  purchase  Common  Stock  shall
         terminate, but the Participant holding such option shall have the right
         to exercise his or her option prior to such dissolution or liquidation.

                                    Section 5
                            Eligibility Requirements

5.1      Except as provided in Section 5.2, an individual  shall become eligible
         to  participate  in the Plan in accordance  with Section 6 on the first
         Enrollment  Date  following  the  later  of  (a)  the  date  that  such
         individual  has been an  Associate  (regularly  scheduled to work 20 or
         more hours per week),  and (b) the  Effective  Date;  provided that the
         individual has been an Associate on such  Enrollment  Date for at least
         one  full  calendar  month.  Participation  in  the  Plan  is  entirely
         voluntary.

5.2      The following Associates are not eligible to participate in the Plan:

                  (a) Associates who,  immediately upon purchasing  shares under
         the Plan,  would own directly or indirectly,  or hold options or rights
         to acquire,  an  aggregate of 5% or more of the total  combined  voting
         power or value of all outstanding shares of all classes of stock of the
         Company or any  Subsidiary  (and for  purposes of this  paragraph,  the
         rules of Section  424(d) of the Code shall  apply,  and stock which the
         Associate may purchase  under  outstanding  options shall be treated as
         stock owned by the Associate);

                  (b) Associates who are customarily  employed by the Company or
         a Participating Subsidiary for less than 20 hours per week;

                  (c) Associates who are prohibited by the laws of the nation of
         their residence or employment from participating in the Plan; and

                  (d) Associates who are members of a collective bargaining unit
         covered  by  a   collective   bargaining   agreement;   provided   that
         participation  in the  Plan  has been  specifically  considered  (after
         review  of the  terms  of the  Plan)  and  rejected  by the  collective
         bargaining representative representing such associates.


<PAGE>


                                    Section 6
                                   Enrollment

6.1      Any  Eligible  Associate  may enroll in the Plan for an Offer Period by
         completing  and signing an  enrollment  election  form or by such other
         means as the Administrator  shall prescribe (which  authorizes  payroll
         deductions during such Offer Period in accordance with Section 8.1) and
         submitting such  enrollment  election to the Company or a Participating
         Subsidiary  on or before the Cut-Off  Date  immediately  preceding  the
         Offer Period. Such enrollment election (and the authorization  therein)
         shall be effective as of the first  regular  payroll  check dated after
         the  Enrollment  Date  occurring  within the Offer  Period to which the
         enrollment  election  relates,  and shall  continue in effect until the
         earliest of:

                  (a) the end of the last payroll period the wages or salary for
         which is reflected in the last regular  payroll check dated on or prior
         to the last day in the Offer Period;

                  (b) the date during the Offer Period that the Associate elects
         to change his or her enrollment in accordance with Section 8.3; and

                  (c) the date  during  the  Offer  Period  that  the  Associate
         withdraws  from  the  Plan  or  has  a  termination  of  employment  in
         accordance with Section 10.

         Notwithstanding the foregoing, a Participant may not be enrolled in the
         Plan for more than one Offer Period at any time.

                                    Section 7
                         Grant of Options on Enrollment

7.1      Enrollment  by an Eligible  Associate  in the Plan as of an  Enrollment
         Date will constitute the grant by the Company to such Participant of an
         option on such  Enrollment Date to purchase shares of Common Stock from
         the Company pursuant to the Plan.

7.2      An option granted to a Participant  pursuant to this Plan shall expire,
         if not terminated for any reason first, on the earliest to occur of (a)
         the end of the Offer Period in which such option was  granted;  (b) the
         completion  of the  purchase  of Common  Stock  under the option  under
         Section 9; or (c) the date on which  participation  of such Participant
         in the Plan terminates for any reason.

7.3      An  option  granted  to a  Participant  under the Plan  shall  give the
         Participant a right to purchase on a Purchase  Date the largest  number
         of whole  shares of Common  Stock  which the funds  accumulated  in the
         Participant's  Account as of such  Purchase  Date will  purchase at the
         applicable Purchase Price;  provided,  however, that Participants shall
         be limited to  purchasing  no more than  1,000  shares of Common  Stock
         during any Offer Period.

         Notwithstanding  anything to the contrary herein, no Associate shall be
         granted an option under the Plan (or any other plan of the Company or a
         Subsidiary  intended  to qualify  under  Section 423 of the Code) which
         would permit the Associate to purchase Common Stock under the Plan (and
         such  other  plan)  in any  calendar  year  with a  Fair  Market  Value
         (determined at the time such option is granted) in excess of $25,000.

                                    Section 8
                               Payroll Deductions

8.1      An Associate  who makes an  enrollment  election  pursuant to Section 7
         shall elect and authorize in such  election  deductions to be made from
         his or her pay on each  payday  during  the  Offer  Period to which the
         enrollment  election  relates,  and he or she shall  designate  in such
         election the total  percentage of pay to be deducted  during such Offer
         Period.  The  percentage  of pay which is  designated  in an enrollment
         election shall be a whole percentage of Compensation of no less than 2%
         and no more than 25%.

<PAGE>

8.2      The amount of each payroll  deduction  made for a Participant  shall be
         credited  to the  Participant's  Account  as soon  as  administratively
         feasible after the Participant's pay is withheld. The Account shall not
         be credited with interest.  All payroll deductions  received or held by
         the Company or a Participating Subsidiary may be used by the Company or
         Participating  Subsidiary for any corporate purpose, and the Company or
         Participating  Subsidiary  shall not be  obligated  to  segregate  such
         payroll deductions.

8.3      During  an Offer  Period,  a  Participant  may  elect to cease  payroll
         deductions  made on his or her behalf for the  remainder  of such Offer
         Period  by  delivering  notice  of  such  election  to the  Company  or
         Participating  Subsidiary  in such manner and at such time as permitted
         by the  Administrator.  A Participant who has ceased payroll deductions
         during an Offer Period may voluntarily  withdraw from the Plan pursuant
         to Section 10.1. If such Participant does not voluntarily withdraw from
         the  Plan in  accordance  with  Section  10.1,  his or her  accumulated
         contributions  will be applied to the  purchase of Common  Stock at the
         next Purchase Date.

         Notwithstanding  anything to the contrary herein, a Participant who has
         ceased payroll  deductions for the remainder of an Offer Period may not
         resume his or her payroll  deductions during such Offer Period,  except
         that, if the Participant ceases payroll deductions before November 1 of
         a  12-month  Offer  Period,  he or she may elect to  resume  his or her
         payroll deductions,  at the same percentage of Compensation  designated
         in the  Participant's  original  enrollment  election  for  that  Offer
         Period, in accordance with procedures  prescribed by the Administrator.
         A Participant's valid election to resume payroll deductions shall apply
         to the first regular  payroll check  occurring  after November 1 of the
         Offer Period and all paydays for the remainder of the Offer  Period.  A
         Participant  who makes an election  to resume  payroll  deductions  may
         again  cease  payroll  deductions  or may  withdraw  from  the  Plan in
         accordance with Section 10.1; provided, however, that a Participant may
         elect to  recommence  payroll  deductions  only once  during  any Offer
         Period.

8.4      A Participant may not make any separate or additional  contributions to
         his or her  Account  under  the  Plan.  Neither  the  Company  nor  any
         Participating    Subsidiary   shall   make   separate   or   additional
         contributions to any Participant's Account under the Plan.

                                    Section 9
                               Purchase of Shares

9.1      Any option held by the  Participant  which was granted  under this Plan
         and which remains  outstanding as of a Purchase Date shall be deemed to
         have  been  exercised  on such  Purchase  Date for the  number of whole
         shares of Common Stock which the funds accumulated in the Participant's
         Account  as of the  Purchase  Date  will  purchase  at  the  applicable
         Purchase  Price  (but not in excess of the  number of shares  for which
         options have been granted to the Participant pursuant to Section 7.3).

9.2      If, after a  Participant's  exercise of an option under Section 9.1, an
         amount remains credited to the  Participant's  Account as of a Purchase
         Date,  then the  remaining  amount shall be (a) if such  Purchase  Date
         coincides  with the last day of an  Offer  Period,  distributed  to the
         Participant  as soon as  administratively  feasible,  or (b) otherwise,
         carried  forward in the  Account  for  application  to the  purchase of
         Common Stock on the next following Purchase Date.

9.3      If Common Stock is purchased by a Participant  pursuant to Section 9.1,
         then,  within a reasonable  time after the Purchase  Date,  the Company
         shall deliver or cause to be delivered to the Participant a certificate
         or certificates  for the number of shares  purchased by the Participant
         unless the Company has made  arrangements  to have the shares held at a
         bank or other appropriate  institution in non-certificated form. If any
         law or applicable  regulation of the Securities and Exchange Commission
         or other body having jurisdiction shall require that the Company or the
         Participant  take  any  action  in  connection  with the  shares  being
         purchased under the option, delivery of the certificate or certificates
         for such shares shall be  postponed  until the  necessary  action shall
         have been completed,  which action shall be taken by the Company at its
         own expense, without unreasonable delay.

<PAGE>

         Certificates delivered pursuant to this Section 9.3 shall be registered
         in the name of the Participant or, if the Participant so elects, in the
         names of the Participant  and his or her spouse,  as joint tenants with
         rights of survivorship, or as spousal community property, or in certain
         forms of trust approved by the  Administrator,  to the extent permitted
         by law.

9.4      In the case of Participants employed by a Participating Subsidiary, the
         Administrator  may  provide  for Common  Stock to be sold  through  the
         Subsidiary to such Participants,  to the extent consistent with Section
         423 of the Code.

9.5      If the total number of shares of Common Stock for which  options are or
         could be exercised on any Purchase Date in accordance with this Section
         9, when  aggregated  with all shares of Common Stock for which  options
         have been  previously  exercised  under this Plan,  exceeds the maximum
         number of shares  reserved in Section 4.1, the Company  shall  allocate
         the shares  available for delivery and  distribution  in the ratio that
         the  balance  in each  Participant's  Account  bears  to the  aggregate
         balances of all  Participants'  Accounts,  and the remaining balance of
         the amount credited to the Account of each  Participant  under the Plan
         shall be returned to him or her as promptly as possible.

9.6      If a Participant or former Participant sells,  transfers,  or otherwise
         makes a  disposition  of Common Stock  purchased  pursuant to an option
         granted  under the Plan  within two years after the date such option is
         granted  or  within  one year  after  the date  such  Common  Stock was
         transferred  to the  Participant,  and if such  Participant  or  former
         Participant   is  subject  to  U.S.   Federal  income  tax,  then  such
         Participant  or  former   Participant   shall  notify  the  Company  or
         Participating  Subsidiary  in writing of such sale,  transfer  or other
         disposition  within 10 days of the consummation of such sale,  transfer
         or other disposition.

                                   Section 10
                    Withdrawal From the Plan; Termination of
                         Employment and Leave of Absence

10.1     Withdrawal  from the Plan. A Participant  may withdraw from the Plan in
         full (but not in part) during any Offer  Period by  delivering a notice
         of withdrawal to the Company or a Participating Subsidiary (in a manner
         prescribed  by the  Administrator)  at any time up to but not including
         the 15 days prior to the  Purchase  Date next  following  the date such
         notice of withdrawal  is delivered,  or at such shorter time in advance
         of such Purchase  Date as the  Administrator  may permit.  If notice of
         withdrawal  is timely  received,  all  funds  then  accumulated  in the
         Participant's  Account shall not be used to purchase Common Stock,  but
         shall  instead  be   distributed   to  the   Participant   as  soon  as
         administratively  feasible.  An Associate who has  withdrawn  during an
         Offer  Period may not return  funds to the  Company or a  Participating
         Subsidiary  during the same Offer  Period and  require  the  Company or
         Participating Subsidiary to apply those funds to the purchase of Common
         Stock.  Any Eligible  Associate  who has  withdrawn  from the Plan may,
         however,  re-enroll in the Plan on the next subsequent  Enrollment Date
         which  follows  withdrawal  and occurs on May 1 (or the next  following
         Trading Day), in accordance with the provisions of Section 6.

10.2     Termination  of  Employment.   Participation  in  the  Plan  terminates
         immediately when a Participant  ceases to be employed by the Company or
         a  Participating  Subsidiary  for any reason  whatsoever  or  otherwise
         ceases to be an Eligible Associate,  and such terminated  Participant's
         outstanding   options   shall   thereupon   terminate.   As   soon   as
         administratively  feasible  after  termination  of  participation,  the
         Company or Participating Subsidiary shall pay to the Participant or his
         or her beneficiary or legal  representative all amounts  accumulated in
         the Participant's Account at the time of termination of participation.

         Notwithstanding  anything  to the  contrary  herein,  if a  Participant
         ceases to be an Eligible  Associate by reason of Retirement,  death, or
         becoming  employed by the Company for less than 20 hours per week,  the
         Participant (or his or her designated beneficiary, as applicable) shall
         have the right to maintain the Participant's  Account for the remainder
         of the Offer Period in which the  Participant  Retired,  died or became
         employed  for less than 20 hours per week,  and to  purchase  shares of
         Common Stock in  accordance  with the terms of the Plan on any Purchase
         Date(s) occurring within that Offer Period.

<PAGE>

10.3     Leave of Absence.  If a  Participant  takes a leave of absence  without
         terminating  employment,  such Participant shall have the right, at the
         commencement  of the leave of absence and in accordance with procedures
         prescribed by the Administrator,  to elect to withdraw from the Plan in
         accordance with Section 10.1, or to cease  contributions to the Plan in
         accordance with Section 8.3.

                                   Section 11
                           Designation of Beneficiary

11.1     Each Participant may designate in writing one or more  beneficiaries to
         receive the amount in his or her Account in the event of death and may,
         in his or her sole  discretion,  change such  designation in writing at
         any time. Any such  designation  shall be effective upon receipt by the
         Company  or a  Participating  Subsidiary  and  shall  control  over any
         disposition by will or otherwise.

11.2     Except  as   otherwise   provided   in   Section   10.2,   as  soon  as
         administratively  feasible  after the death of a  Participant,  amounts
         accumulated  in his  or her  Account  shall  be  paid  in  cash  to the
         designated beneficiaries or, in the absence of a valid designation,  to
         the  executor,  administrator  or  other  legal  representative  of the
         Participant's estate. Such payment shall relieve the Company of further
         liability  with  respect  to  the  Plan  on  Account  of  the  deceased
         Participant.   If  more  than  one  beneficiary  is  designated,   each
         beneficiary  shall receive an equal  portion of the Account  unless the
         Participant has given express contrary instructions.

11.3     No beneficiary  shall, prior to the death of the Participant by whom he
         or she  has  been  designated,  acquire  any  interest  in the  amounts
         credited to the Participant's Account under the Plan.

                                   Section 12
                                  Miscellaneous

12.1     Restrictions  on  Transfer.   Options  granted  under  the  Plan  to  a
         Participant  may not be  exercised  during the  Participant's  lifetime
         other than by the Participant. Neither payroll deductions credited to a
         Participant's Account nor any rights with respect to the exercise of an
         option or to receive stock under the Plan may be assigned, transferred,
         pledged or otherwise  disposed of in any way by the  Participant  other
         than  by will  or the  laws  of  descent  and  distribution.  Any  such
         attempted  assignment,  transfer,  pledge or other disposition shall be
         without  effect,  except  that the  Company  may  treat  such act as an
         election to withdraw from the Plan in accordance with Section 10.1.

12.2     Administrative  Assistance.  If the  Administrator in its discretion so
         elects,  it may  retain  a  brokerage  firm,  bank or  other  financial
         institution to assist in the purchase of shares, delivery of reports or
         other  administrative  aspects  of the Plan.  If the  Administrator  so
         elects, each Participant shall (unless prohibited by applicable law) be
         deemed upon enrollment in the Plan to have authorized the establishment
         of an  account  on  his or  her  behalf  at  such  institution.  Shares
         purchased by a Participant  under the Plan shall be held in the account
         in the  Participant's  name, or if the  Participant so indicates in the
         enrollment  form, in the  Participant's  name together with the name of
         his or her  spouse  in joint  tenancy  with  right of  survivorship  or
         spousal  community  property,  or in certain forms of trust approved by
         the Administrator.

12.3     Costs. All costs and expenses  incurred in administering the Plan shall
         be paid by the Company,  except that any stamp duties,  transfer  taxes
         and any brokerage fees applicable to  participation  in the Plan may be
         charged to the Account of such Participant by the Company.

12.4     Equal Rights and Privileges.  All Eligible  Associates shall have equal
         rights  and  privileges  with  respect  to the  Plan so that  the  Plan
         qualifies as an "employee  stock  purchase  plan" within the meaning of
         Section  423 or any  successor  provision  of the Code and the  related
         regulations.  Notwithstanding  the  express  terms  of  the  Plan,  any
         provision  of the Plan which is  inconsistent  with  Section 423 or any
         successor  provision of the Code shall without further act or amendment
         by the Company or the Board be reformed to comply with the requirements
         of Section 423 of the Code.  This  Section  12.4 shall take  precedence
         over all other provisions in the Plan.

<PAGE>

12.5     Applicable  Law.  The Plan shall be  governed by the  substantive  laws
         (excluding the conflict of laws rules) of the State of Illinois.

12.6     Amendment and Termination.  The Board may amend, alter or terminate the
         Plan at any time; provided,  however, that (1) no amendment which would
         amend or modify  the Plan in a manner  requiring  stockholder  approval
         under Section 423 of the Code, Rule 16b-3,  or the  requirements of any
         securities  exchange  on which  the  Common  Stock is  traded  shall be
         effective  unless, no earlier than 12 months prior to and no later than
         12 months  after it is  adopted  by the Board,  it is  approved  by the
         holders of a majority of the voting power of the Company's  outstanding
         shares;  and  provided  that  (2) any  change  in the  duration  (which
         duration  shall not exceed 27 months) or frequency of the Offer Periods
         or  Purchase  Periods  for  which  prior  shareholder  approval  is not
         obtained  shall  not be  effective  unless  notice  of such  change  is
         provided  to  shareholders  of the Company no later than 15 days before
         such change is to go into effect.  In addition,  the  Administrator may
         amend the Plan as provided in Section  3.2,  subject to the  conditions
         set forth therein and in this Section 12.6.

         If the  Plan is  terminated,  the  Board  may  elect to  terminate  all
         outstanding options either prior to their expiration or upon completion
         of the purchase of shares on the next  Purchase  Date,  or may elect to
         permit   options  to  expire  in  accordance   with  their  terms  (and
         participation  to  continue  through  such  expiration  dates).  If the
         options are terminated  prior to expiration,  all funds  accumulated in
         Participants'  Accounts as of the date the options are terminated shall
         be returned to the Participants as soon as administratively feasible.

12.7     No Right of  Employment.  Neither  the  grant nor the  exercise  of any
         rights to  purchase  shares  under this Plan nor  anything in this Plan
         shall  impose  upon  the  Company  or a  Participating  Subsidiary  any
         obligation to employ or continue to employ any associate.  The right of
         the Company or  Participating  Subsidiary  to terminate  any  associate
         shall not be  diminished  or  affected  because  any rights to purchase
         shares have been granted to such associate.

12.8     Requirements of Law. The Company shall not be required to sell,  issue,
         or  deliver  any shares of Common  Stock  under this Plan if such sale,
         issuance,  or delivery  might  constitute a violation by the Company or
         the  Participant  of  any  provision  of  law.  Unless  a  registration
         statement  under the  Securities  Act is in effect with  respect to the
         shares of Common  Stock  proposed to be delivered  under the Plan,  the
         Company  shall not be  required to issue such shares if, in the opinion
         of  the  Company  or its  counsel,  such  issuance  would  violate  the
         Securities Act.  Regardless of whether such shares of Common Stock have
         been  registered  under the  Securities  Act or registered or qualified
         under  the  securities  laws  of any  state,  the  Company  may  impose
         restrictions upon the hypothecation or further sale or transfer of such
         shares  (including  the  placement  of  appropriate  legends  on  stock
         certificates)  if, in the judgment of the Company or its counsel,  such
         restrictions are necessary or desirable to achieve  compliance with the
         provisions of the Securities  Act, the securities laws of any state, or
         any other law or are  otherwise  in the best  interests of the Company.
         Any  determination by the Company or its counsel in connection with any
         of the foregoing shall be final and binding on all parties.

         If, in the opinion of the Company and its counsel, any legend placed on
         a stock  certificate  representing  shares of Common Stock issued under
         the Plan is no  longer  required  in order to  comply  with  applicable
         securities  or other  laws,  the  holder of such  certificate  shall be
         entitled to exchange such certificate for a certificate  representing a
         like number of shares lacking such legend.

         The Company may, but shall not be obligated to, register or qualify any
         securities  covered by the Plan.  The Company shall not be obligated to
         take any  other  affirmative  action  in order  to cause  the  grant or
         exercise  of any right or the  issuance,  sale,  or  deliver  of shares
         pursuant to the exercise of any right to comply with any law.

<PAGE>

12.9     Gender.  When used herein,  masculine  terms shall be deemed to include
         the feminine, except when the context indicates to the contrary.


Executed this __________ day of March, 1997.


                                                 360 COMMUNICATIONS COMPANY


                                                 By:    _______________________


                                                 Title:  ______________________






<PAGE>
If signed and returned,  the shares  represented  by this Proxy will be voted in
accordance  with the  specifications  given.  If this Proxy is  executed  but no
specifications are given as to the voting of each item, this Proxy will be voted
FOR all Proposals.
                                                       Please mark your votes
                                                       as indicated in this
                                                       example           |X|

           The Board of Directors recommends a vote FOR all Proposals.

1. To elect the following nominees as Directors:

                                            FOR all nominees  WITHHOLD 
                                            except any        AUTHORITY         
(01) Frank E. Reed                          indicated         to vote for all   
(02) Robert E. R. Huntley                                     listed nominees   
(03) Valerie B. Jarrett                       |_|                |_|

(Instruction:  To withhold authority to vote for any individual  nominee,  write
that nominee's name on the line below)
                                                                                
_____________________________________________________________________________   
                                              FOR           AGAINST   ABSTAIN
2. To approve the Company's Employee Stock    |_|             |_|       |_|
   Purchase Plan.
                                                                                
                                                                                
3. To approve the Company's Amended and       FOR           AGAINST   ABSTAIN
   Restated 1996 Equity Incentive Plan.       |_|             |_|       |_|     




4. To ratify the selection of Ernst &         FOR           AGAINST   ABSTAIN
   Young LLP as the Company's independent     |_|             |_|       |_|
   accountants for the fiscal year ending
   December 31, 1997.


                          YES          NO
Please check YES          |_|         |_|
if you plan to attend
the meeting.




Signature__________________________________________
Signature__________________________________________Date__________________

NOTE:  Please sign as name appears  hereon.  Joint owners should each sign. When
signing as attorney, executor,  administrator,  trustee or guardian, please give
full title as such.

- --------------------------------------------------------------------------------

                             oFOLD AND DETACH HERE o
                  HELP US SAVE MONEY - VOTE BY TELEPHONE (Tel)
  *** IF YOU WISH TO VOTE BY TELEPHONE, PLEASE READ THE INSTRUCTIONS BELOW ***

Your telephone vote authorizes the named proxies to vote your shares in the same
manner as if you marked,  signed and  returned  your proxy card.
On a Touch Tone  Telephone  call TOLL FREE  1-888-776-5661  24 hours per day - 7
days a week.
You will be asked to enter the Control number.

OPTION #1 To vote as the Board of Directors recommends on ALL Proposals, Press 1
now. If you wish to vote on each Proposal separately, press 0 now.

When you Press 1, your vote will be confirmed and cast as you  directed.  END OF
CALL

OPTION #2 If you  selected to vote on each  Proposal  separately,  you will here
these instructions
    Proposal 1: To vote FOR all nominees, press 1; to WITHHOLD AUTHORITY to vote
    for all nominees,  press 9; to WITHHOLD  AUTHORITY to vote for an individual
    nominee,  press 0. Please make your selection now. 

    To WITHHOLD  AUTHORITY to vote for an individual  nominee,  please enter the
    two digit  number that  appears  next to the nominee you DO NOT wish to vote
    for. Once you have completed voting for Directors, press 0.

    Proposal  2: You may make your  selection  any time:  To vote FOR,  press 1;
    AGAINST,  press 9; ABSTAIN,  press 0. The  instructions are the same for all
    remaining Proposals.

             Your vote selection will be repeated and you will have
                         an opportunity to confirm it.

   If you vote by telephone, there is no need for you to mail back your proxy.
                              THANK YOU FOR VOTING.




<PAGE>








                          PROXY/VOTING INSTRUCTION CARD
                           360 COMMUNICATIONS COMPANY
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints D.E. Foster, M.J. Small and K.C. Gallagher,  and
each of them,  acting jointly or severally and with full power of  substitution,
for and in the name of the  undersigned  to vote,  as  specified  on the reverse
side, all shares of Common Stock of 360   Communications Company that the
undersigned  is entitled to vote at the Annual Meeting of Shareowners to be held
on Tuesday,  May 6, 1997,  at 10:00  local time at the  offices of The  Northern
Trust Company, 6th Floor Assembly Room, 50 S. LaSalle Street, Chicago, Illinois,
or at any adjournment thereof.

The undersigned also hereby revokes previous proxies and acknowledges receipt of
360  Communications  Company's Notice of Annual Meeting of Shareowners and Proxy
Statement.

                (CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE)






- --------------------------------------------------------------------------------

                             oFOLD AND DETACH HERE o





                           360 Communications Company
                          Annual Meeting of Shareowners

                       Tuesday, May 6, 1997 at 10:00 a.m.

                           The Northern Trust Company
                             6th Floor Assembly Room
                              50 S. LaSalle Street
                             Chicago, Illinois 60675


  All shareowners are cordially invited to attend the Annual Meeting in person.



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