360 COMMUNICATIONS CO
DEF 14A, 1998-03-31
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )
      Filed by the Registrant   |X|
      Filed by a Party other than the Registrant  |_|
      Check the appropriate box:
      |_|         Preliminary Proxy Statement
                                                  |_|     Confidential, For Use
                                                          of the Commission Only
                                                          (as permitted by
                                                          Rule 14a-6(e)(2))

      |X|         Definitive Proxy Statement
      |_|         Definitive Additional Materials
      |_|         Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           360 COMMUNICATIONS COMPANY
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than The Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|     No fee required.

|_|     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

(1)     Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

(2)     Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

(3)     Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange  Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):
- --------------------------------------------------------------------------------

(4)     Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------

(5)     Total fee paid:
- --------------------------------------------------------------------------------

|_|     Fee paid previously with preliminary materials:
- --------------------------------------------------------------------------------

|_|     Check box if any part of the fee is offset as provided  by Exchange  Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
        paid previously.  Identify the previous filing by registration statement
        number, or the form or schedule and the date of its filing.

(1)     Amount previously paid:
- --------------------------------------------------------------------------------
(2)     Form, Schedule or Registration Statement no.:
- --------------------------------------------------------------------------------
(3)     Filing Party:
- --------------------------------------------------------------------------------
(4)     Date Filed:
- --------------------------------------------------------------------------------




<PAGE>




                               360 COMMUNICATIONS


                     NOTICE OF ANNUAL MEETING OF SHAREOWNERS
                           TO BE HELD ON MAY 12, 1998

To the Shareowners of 360 Communications Company:

     NOTICE IS HEREBY  GIVEN  that the  Annual  Meeting  of  Shareowners  of 360
Communications Company, a Delaware corporation (the "Company"),  will be held at
The Museum of  Contemporary  Art, The Education  Center,  220 E. Chicago Avenue,
Chicago, Illinois, on Tuesday, May 12, 1998, beginning at 10:00 a.m. local time,
for the following purposes:

     1. To elect two  directors to hold office until the 2001 Annual  Meeting of
Shareowners.

     2.  To  ratify  the  selection  of  Ernst  &  Young  LLP as  the  Company's
independent accountants for the fiscal year ending December 31, 1998.

     3. To transact such other  business as may properly come before the meeting
or any adjournment or postponement thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement accompanying this Notice.

     Shareowners  will not be asked to vote on the proposed  merger  between the
Company and ALLTEL Corporation at this Annual Meeting.  For further information,
see "Recent Developments" in the Proxy Statement accompanying this Notice.

     The Board of Directors has fixed the close of business on March 16, 1998 as
the record date for the  determination of shareowners  entitled to notice of and
to vote at this Annual Meeting and at any adjournment or postponement thereof.

                                              By Order of the Board of Directors


                                                  /s/ Kevin C. Gallagher
                                              Kevin C. Gallagher
                                              Senior Vice President, General
                                              Counsel and Secretary

Chicago, Illinois
March 31, 1998

     ALL  SHAREOWNERS  ARE  CORDIALLY  INVITED TO ATTEND THE  MEETING IN PERSON.
WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE EITHER COMPLETE,  DATE,
SIGN AND RETURN THE ACCOMPANYING  PROXY CARD IN THE PROVIDED  ENVELOPE (WHICH IS
POSTAGE PREPAID IF MAILED IN THE UNITED STATES) OR VOTE YOUR SHARES BY TELEPHONE
AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR  REPRESENTATION  AT THE MEETING.
EVEN IF YOU HAVE GIVEN YOUR  PROXY,  WHETHER  BY MAIL OR BY  TELEPHONE,  YOU MAY
STILL VOTE IN PERSON IF YOU ATTEND THE MEETING.  PLEASE NOTE,  HOWEVER,  THAT IF
YOUR SHARES ARE HELD OF RECORD BY A BROKER,  BANK OR OTHER  NOMINEE AND YOU WISH
TO VOTE AT THE MEETING, YOU MUST OBTAIN FROM THE RECORD HOLDER A PROXY ISSUED IN
YOUR NAME.


<PAGE>



                           360 COMMUNICATIONS COMPANY
                              8725 W. Higgins Road
                          Chicago, Illinois 60631-2702


                                 PROXY STATEMENT

                 INFORMATION CONCERNING VOTING AND SOLICITATION

General

     The accompanying  proxy is solicited on behalf of the Board of Directors of
360 Communications  Company, a Delaware corporation (the "Company"),  for use at
the Annual Meeting of Shareowners to be held on May 12, 1998, beginning at 10:00
a.m. local time (the "Annual  Meeting"),  or at any  adjournment or postponement
thereof,  for the purposes set forth herein and in the attached Notice of Annual
Meeting  of  Shareowners.  The  Annual  Meeting  will be held at The  Museum  of
Contemporary  Art,  The  Education  Center,  220  E.  Chicago  Avenue,  Chicago,
Illinois.  The Company intends to mail this Proxy Statement and the accompanying
proxy on or about  March 31,  1998 to all  shareowners  entitled  to vote at the
Annual Meeting.

Voting Rights and Outstanding Shares

     The Company has only one class of stock  outstanding,  the Company's common
stock, $0.01 par value ("Common Stock").  Only holders of record of Common Stock
at the close of business on March 16, 1998 (the "Record  Date") will be entitled
to notice of and to vote at the Annual Meeting.  On the Record Date, the Company
had outstanding and entitled to vote 121,309,314 shares of Common Stock.

     Each  holder of record of Common  Stock on the Record Date will be entitled
to one vote for each share held on all matters to be voted upon.

     All votes will be tabulated by the inspector of election  appointed for the
Annual  Meeting,  who will separately  tabulate  affirmative and negative votes,
abstentions and broker non-votes. Abstentions will be considered shares entitled
to  vote  in  the  tabulation  of  votes  cast  on  proposals  presented  to the
shareowners  and will have the same effect as negative votes.  Broker  non-votes
are counted towards a quorum, but are not counted for any purpose in determining
whether a matter has been approved.

Revocability of Proxies

     Any person giving a proxy in the form  accompanying this Proxy Statement or
by telephone  has the power to revoke it at any time before it is voted.  It may
be  revoked  by  filing  with the  Secretary  of the  Company  at the  Company's
principal executive offices, 8725 W. Higgins Road, Chicago, Illinois 60631-2702,
a written notice of revocation or a duly executed proxy bearing a later date, or
it may be  revoked  by  attending  the  Annual  Meeting  and  voting in  person.
Attendance at the Annual Meeting will not, by itself, revoke a proxy.

Solicitation

     The Company will bear the entire cost of solicitation of proxies, including
the preparation,  assembly,  printing and mailing of this Proxy  Statement,  the
accompanying  proxy and any  additional  information  furnished to  shareowners.
Copies of solicitation  materials will be furnished to banks,  brokerage houses,
fiduciaries  and  custodians  holding  in their  names  shares of  Common  Stock
beneficially  owned by others to forward to such beneficial  owners. The Company
may reimburse persons  representing  beneficial owners of Common Stock for their
costs of forwarding  solicitation materials to such beneficial owners.  Original
solicitation of proxies by mail may be  supplemented  by telephone,  telegram or
personal solicitation by directors,  officers or other regular associates of the
Company or, at the Company's request,  ChaseMellon Shareholder Services, L.L.C.,
which has been retained by the Company to aid in the solicitation of proxies.
<PAGE>
No additional  compensation  will be paid to such  directors,  officers or other
regular  associates for such services,  but  ChaseMellon  Shareholder  Services,
L.L.C. will be paid its customary fee, estimated to be $4,750 plus out-of-pocket
expenses, if it renders solicitation services.

Shareowner Proposals

     Proposals of  shareowners  intended to be presented at the  Company's  1999
Annual Meeting of  Shareowners  must be received by the Secretary of the Company
at the Company's  principal  executive offices,  8725 W. Higgins Road,  Chicago,
Illinois 60631-2702, not later than November 30, 1998 for inclusion in the proxy
statement for that meeting.


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

     The Company's Amended and Restated Certificate of Incorporation, as amended
(the "Certificate of Incorporation"), provides that the Board of Directors shall
be  divided  into  three  classes,  with each class  having a  three-year  term.
Directors  are  assigned  to each  class  in  accordance  with a  resolution  or
resolutions  adopted  by the  Board  of  Directors.  Vacancies  on the  Board of
Directors  resulting  from  death,  resignation,  retirement,  disqualification,
removal or other causes shall be filled by the affirmative vote of a majority of
the remaining  directors then in office, even if less than a quorum of the Board
of Directors.  Newly created  directorships  resulting  from any increase in the
number  of  directors  shall  also  be  filled  by the  affirmative  vote of the
directors then in office,  even if less than a quorum of the Board of Directors.
A director  elected by the Board of  Directors  to fill a vacancy  (including  a
vacancy  created by an  increase  in the size of the Board of  Directors)  shall
serve for the  remainder of the full term of the class of directors in which the
vacancy  occurred  until such  director's  successor  has been duly  elected and
qualified.

     The  Certificate  of  Incorporation  provides  that the number of directors
which shall  constitute the whole Board of Directors shall be fixed  exclusively
by one or more resolutions  adopted from time to time by a majority of the Board
of  Directors,  provided  that such number shall not be less than three nor more
than twelve.  The authorized  number of directors is currently set at eight. Two
seats on the Board of Directors, currently held by Alice M. Peterson and Charles
H. Price, II, have been designated as Class II Board seats, with the term of the
directors occupying such seats expiring as of the Annual Meeting.

     Each of the nominees for election to Class II is currently a Class II Board
member  of the  Company.  If  elected  at the  Annual  Meeting,  each of the two
nominees would serve until the 2001 Annual Meeting of Shareowners,  in each case
until  their  successor  has been duly  elected  and  qualified,  or until  such
director's earlier death, resignation, retirement, disqualification or removal.

     Directors  are elected by a plurality  of the votes of the shares of Common
Stock  present in person or  represented  by proxy and  entitled  to vote on the
election of  directors at the Annual  Meeting.  Shares  represented  by executed
proxies  or voted by  telephone  will be  voted,  if  authority  to do so is not
withheld, for the election of the two nominees for the two Class II Board seats.
In the event that any nominee should be unavailable  for election as a result of
an  unexpected  occurrence,  such shares will be voted for the  election of such
substitute nominee as the Board of Directors may propose.  Each person nominated
for election has agreed to serve if elected,  and the Board of Directors  has no
reason to believe that any nominee will be unable to serve.

     Set forth below is biographical  information for each person  nominated and
each person whose term of office as a director  will  continue  after the Annual
Meeting.

                                       2
<PAGE>


Nominees for Election for a Three-year  Term Expiring at the 2001 Annual Meeting
of Shareowners

ALICE M. PETERSON

     Alice M.  Peterson,  age 45, has served as a director of the Company  since
April 9, 1996. She is currently  Vice President and Treasurer of Sears,  Roebuck
and Co., a retail  merchandiser.  Ms. Peterson joined Sears,  Roebuck and Co. in
1989 and was elected to her present  position in 1993. She also currently serves
as a director of Fleming Companies, Inc.

CHARLES H. PRICE, II

     Charles H. Price, II, age 66, has served as a director of the Company since
March 7, 1996. He currently serves as a director of Hanson PLC,  Mercantile Bank
of Kansas City, The New York Times Company,  US Industries Inc. and Texaco, Inc.
Mr. Price resigned as Chairman of the Board of Mercantile Bank of Kansas City in
April 1996,  a position he was elected to in 1992.  He was  President  and Chief
Executive  Officer of  Ameribanc,  Inc.  from 1989 to 1992 and the United States
Ambassador to the United Kingdom of Great Britain and Northern Ireland from 1983
to 1989. Mr. Price resigned as a director of Sprint  Corporation  effective with
the spinoff of the Company from Sprint Corporation on March 7, 1996. He had been
a director of Sprint Corporation since 1989.


                The Board of Directors recommends voting FOR the
                     election of each of the named nominees.


Directors Continuing in Office Until the 1999 Annual Meeting of Shareowners

LESTER CROWN

     Lester  Crown,  age 72,  has  served as a  director  of the  Company  since
November  5, 1996.  He  currently  serves as  Chairman  of the Board of Material
Service  Corporation,  a  manufacturing  company  and a  subsidiary  of  General
Dynamics  Corporation,  a position he was elected to in 1983 after having served
as its President  since 1970. Mr. Crown also currently  serves as a director and
Chairman  of the  Executive  Committee  of General  Dynamics  Corporation,  as a
director of Maytag Corporation and as President of Henry Crown and Company.

DENNIS E. FOSTER

     Dennis E.  Foster,  age 57, has served as a director of the  Company  since
March 7,  1996.  He was  elected  President  of the  Company  in March  1993 and
President  and Chief  Executive  Officer of the  Company in February  1996.  Mr.
Foster  had been  President  and Chief  Operating  Officer of the  Cellular  and
Wireless Division of Sprint  Corporation since 1993, a position he resigned from
effective  with the spinoff of the Company from Sprint  Corporation  on March 7,
1996,   and  prior  to  that  he  was  Senior  Vice   President   of  the  Local
Telecommunications  Division of Sprint Corporation  beginning in May 1992. Prior
to joining  Sprint  Corporation,  Mr. Foster was  President and Chief  Operating
Officer of GTE Mobilnet,  a position he had held since June 1991. Mr. Foster had
been Area Vice President and General Manager of GTE North since September 1989.

MICHAEL HOOKER

     Michael Hooker, age 52, has served as a director of the Company since April
9, 1996. He is currently  Chancellor  of the  University  of North  Carolina,  a
position  he has held  since  1995.  Mr.  Hooker  had  served  as  President  of
Bennington  College in Vermont,  as  President of the  University  of Maryland -
Baltimore  County and as President of the University of  Massachusetts.  He also
currently  serves as a director of Centura Bank,  located in Rocky Mount,  North
Carolina.

                                       3

<PAGE>


Directors Continuing in Office Until the 2000 Annual Meeting of Shareowners

FRANK E. REED

     Frank E. Reed,  age 63, has served as the  non-management  Chairman  of the
Board of Directors of the Company  since March 7, 1996.  He is former  President
and Chief Executive Officer of Philadelphia  National Bank, and currently serves
as a director of Harleysville  Group, Inc. Mr. Reed had been President and Chief
Executive  Officer of Philadelphia  National Bank for more than five years.  Mr.
Reed resigned as a director of Sprint Corporation  effective with the spinoff of
the  Company  from  Sprint  Corporation  on March 7, 1996.  Prior to  becoming a
director of Sprint  Corporation  in 1993, Mr. Reed had been a director of Centel
Corporation, a predecessor corporation, since 1978.

ROBERT E. R. HUNTLEY

     Robert E. R. Huntley, age 68, has served as a director of the Company since
March 7,  1996.  He is former  Counsel  to Hunton &  Williams,  a law firm,  and
currently serves as a director of Philip Morris Companies,  Inc. Mr. Huntley had
been Counsel to Hunton & Williams for more than five years. Mr. Huntley resigned
as a director of Sprint  Corporation  effective  with the spinoff of the Company
from Sprint Corporation on March 7, 1996. Prior to becoming a director of Sprint
Corporation in 1993, Mr.  Huntley had been a director of Centel  Corporation,  a
predecessor corporation, since 1975.

VALERIE B. JARRETT

     Valerie B.  Jarrett,  age 41, has served as a director of the Company since
June 11, 1996. She is currently Executive Vice President of The Habitat Company,
a real estate development and property  management  company.  Ms. Jarrett joined
The  Habitat  Company in her  present  position  in 1995.  Prior to joining  The
Habitat  Company,  she served for more than five years in the  government of the
City of Chicago, most recently as Commissioner of the Department of Planning and
Development.  Ms.  Jarrett  also serves as Chairman of the Board of Directors of
the Chicago Transit  Authority and as a director of the Regional  Transportation
Authority.

Board Committees and Meetings

     During 1997, the Board of Directors held seven  meetings.  The Board has an
Audit and Finance  Committee and an  Organization,  Compensation  and Nominating
Committee.

     The Audit and Finance Committee  examines and considers matters relating to
the financial affairs of the Company,  including  reviewing the Company's annual
financial  statements,  the scope of the  independent  annual audit and internal
audits  and the  independent  auditor's  letter  to  management  concerning  the
effectiveness of the Company's internal financial and accounting  controls.  The
Audit and Finance  Committee also evaluates the  effectiveness  of the Company's
ethics  and  compliance  policies  and  reports  its  findings  to the  Board of
Directors. The Audit and Finance Committee, which met five times during 1997, is
composed of Ms. Peterson (Committee Chair), Mr. Reed, Mr. Price and Mr. Crown.

     The Organization, Compensation and Nominating Committee considers and makes
recommendations  to the Board of  Directors  with  respect to programs for human
resource  development  and  management  organization  and  succession,  approves
changes in senior executive compensation, considers and makes recommendations to
the Board of  Directors  with respect to  compensation  matters and policies and
associate  benefit and incentive  plans,  exercises  authority  granted to it to
administer  such plans,  and  administers  the Company's stock option and equity
based plans and grants  stock  options and other  rights  under such plans.  The
Organization, Compensation and Nominating Committee also recommends to the Board
of Directors nominees to fill director vacancies (including vacancies created by
an  increase  in the size of the Board of  Directors)  and for  election at each
annual meeting of shareowners, and recommends policies to the Board of Directors
with respect to corporate governance matters. The Company's Amended and Restated
Bylaws  provide  procedures for  shareowners  wishing to recommend or nominate a
candidate  for  election  as  director.   The  Organization,   Compensation  and
Nominating  Committee,  which met four times  during  1997,  is  composed of Mr.
Huntley (Committee Chair), Mr. Reed, Mr. Hooker and Ms. Jarrett.

                                       4
<PAGE>

     During 1997,  each Board member  attended at least 75% of the  aggregate of
the meetings of the Board of  Directors,  and the  committees on which he or she
served,  held during the period for which he or she was a director or  committee
member, respectively.

Compensation of Directors

     Directors who are not  employees of the Company (the  "Outside  Directors")
are each compensated in the amount of $20,000 annually, 50% of which is provided
in the form of a  restricted  stock  grant.  The  Chairman  of the Board,  if an
Outside  Director,  receives an additional  $100,000  annually,  25% of which is
provided in the form of a restricted  stock grant.  Under the Company's  Amended
and Restated  Director  Equity and  Deferred  Compensation  Plan (the  "Director
Equity and  Deferred  Compensation  Plan"),  the number of shares of  restricted
stock  granted is  determined by the fair market value of shares of Common Stock
on the date of each annual meeting of shareowners (or on the date the individual
first  becomes an Outside  Director with respect to the  restricted  stock grant
associated  with  his  or  her  first  year  of  service).   Restrictions  lapse
immediately  before the  commencement of the first annual meeting of shareowners
following the grant of restricted stock.  Each Outside  Director,  excluding the
Chairman of the Board,  receives  $1,000 for each Board  meeting  and  committee
meeting attended.  Effective  January 1, 1998, each Outside Director,  excluding
the Chairman of the Board,  serving as a Committee  Chair receives an additional
$4,000  annually,  50% of which is  provided in the form of a  restricted  stock
grant.

     The Director  Equity and Deferred  Compensation  Plan also provides for the
grant of stock options to Outside  Directors.  Each Outside Director receives an
initial grant of an option to purchase  9,000 shares of Common Stock on the date
he or she first becomes an Outside Director.  One-third of the shares subject to
each initial  option  grant  becomes  exercisable  on December 31 of the year in
which the option is granted and an additional  one-third becomes  exercisable on
December 31 of each of the two succeeding  years. Each Outside Director receives
subsequent  grants of an option to purchase  3,000 shares of Common Stock on the
date of each annual  meeting of  shareowners  commencing  with the third  annual
meeting  of  shareowners  after he or she first  becomes  an  Outside  Director.
Twenty-five  percent of the shares  subject to each of the annual  option grants
becomes  exercisable  on  December 31 of the year in which the option is granted
and an additional twenty-five percent becomes exercisable on December 31 of each
of the three succeeding years. All options have an option price equal to 100% of
the fair market  value of shares of Common Stock on the date of grant and expire
ten years after the date of the grant.

     Outside  Directors  may also elect to defer some or all of the cash portion
of their annual fees under the Director Equity and Deferred  Compensation  Plan.
Effective  January 1, 1997, the Director Equity and Deferred  Compensation  Plan
was amended to include the  following  investment  options:  360  Communications
Company  Common  Stock;  Large  Market   Capitalization   Equity;  Small  Market
Capitalization Equity; International Equity; and Intermediate Bond.


                                   PROPOSAL 2

              RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS

     The Board of  Directors  has  selected  Ernst & Young LLP as the  Company's
independent  accountants  for the fiscal year ending  December  31, 1998 and has
further directed that management submit the selection of independent accountants
for  ratification by the shareowners at the Annual Meeting.  Representatives  of
Ernst & Young LLP are expected to be present at the Annual Meeting, will have an
opportunity  to make a  statement  if they so desire  and will be  available  to
respond to appropriate questions.

     Shareowner  ratification  of the  selection  of  Ernst &  Young  LLP as the
Company's  independent  accountants is not required by the Company's Amended and
Restated Bylaws or otherwise.  However, the Board of Directors is submitting the
selection of Ernst & Young LLP to the shareowners  for  ratification as a matter
of good corporate practice. If the shareowners fail to ratify the selection, the
Board of Directors and the Audit and Finance  Committee will reconsider  whether
or not to retain that firm.  Even if the  selection  is  ratified,  the Board of
Directors and the Audit and Finance Committee in their discretion may direct the

                                       5
<PAGE>

appointment of a different  independent  accounting  firm at any time during the
year if they  determine that such a change would be in the best interests of the
Company and its shareowners.

     The affirmative vote of the holders of a majority of the shares represented
and voting at the Annual  Meeting  will be required to ratify the  selection  of
Ernst & Young LLP.


                The Board of Directors recommends voting FOR the
               ratification of the selection of Ernst & Young LLP.


                             EXECUTIVE COMPENSATION

Organization,   Compensation  and  Nominating   Committee  Report  on  Executive
Compensation

     This report on executive  compensation  is  furnished by the  Organization,
Compensation  and  Nominating  Committee  of the  Board of  Directors,  which is
composed of four independent,  non-employee directors,  and which is responsible
for administering the Company's executive compensation policies and practices.

     Overview.  The  Organization,  Compensation  and Nominating  Committee (the
"Committee") establishes compensation guidelines and practices that are designed
to be a key support system in the Company's  ongoing  effort to attract,  retain
and motivate highly qualified executives. The Committee's goal is to establish a
total  compensation  program that (a) creates a strong  commonality  of interest
between  management  and the  Company's  shareowners;  (b) places a  significant
portion of  executive  compensation  "at risk;" (c) links the level of "at risk"
compensation specifically to Company performance; and (d) remains competitive to
the total  compensation  programs  provided by companies of comparative size, as
measured in annual sales (collectively referred to as "comparison companies").

     While the best candidate pool for certain executive officer positions would
include  individuals  with  specific  industry  experience  and  knowledge,  the
relative  newness of the wireless  industry and lack of  sufficient  "pure play"
companies  limit the  ability to obtain  statistically  valid  industry-specific
compensation information. Therefore, the Committee utilized comparison companies
representing  many industries for a "general  industry"  comparison.  The annual
sales for this group ranged from $483 million to $2.9  billion,  with an average
of $1.4 billion and a median of $1.3 billion.  In 1997, the Committee  relied on
information  contained  in  compensation  studies  performed  by an  independent
consulting firm. These studies provided important market  information  regarding
all components of executive officers' compensation.

     In  1997,  the  Company's  total  compensation  program  for the  executive
officers,  including  the Chief  Executive  Officer  ("CEO"),  consisted of base
salary,  an annual  cash  incentive  and a  long-term  incentive  in the form of
non-qualified stock options. The Committee's objective was to target base salary
ranges and total  annual cash  compensation  (midpoint of base salary range plus
target annual cash  incentive) of the Company's  executive  officers at the 50th
percentile  of the  ranges  provided  by  comparison  companies  for  comparable
executive positions. Long-term incentives were set at the 75th percentile.

     Base Salary. The base salaries of individual executive officers,  including
the CEO,  and their  applicable  salary  ranges,  are  reviewed  annually by the
Committee.  In  determining  base  salary  ranges  for a  particular  year,  the
Committee utilizes the market  information  previously  described.  In approving
adjustments  to  base  salary,  the  Committee  considers  the  position  of the
executive  officer's  salary within his or her salary range and,  other than for
the  CEO,  relies  on  the  performance  evaluation  completed  annually  by the
supervisor of each  individual  officer.  The CEO's  performance is evaluated in
much the same manner as other  executive  officers,  the  difference  being that
input is provided by each Committee member instead of from a single  supervisor,
and  additional  comments  may be offered by other  non-employee  members of the
Board  of  Directors  relative  to  the  CEO's  performance  of  pre-determined,
non-financial  goals. 

                                       6
<PAGE>
     Annual  Incentive.  Executive  officers  and the CEO,  as well as all other
associates  of the Company  who are not  involved  in direct  sales  activities,
participate in an annual cash incentive plan, the Company's  Associate Incentive
Plan ("AIP"). The targeted amount of the annual incentive is based on job level;
the  higher  the job  level,  the  higher  the  portion  of  total  annual  cash
compensation that is "at risk."

     In 1997,  seventy-five  percent of the target incentive amount  established
for eligible associates, including the executive officers and the CEO, was based
on the achievement of stated company  performance  measures,  which are reviewed
and approved by the  Committee at the  beginning of each year.  The  performance
measures included Service Revenue, Earnings Before Interest, Taxes, Depreciation
and  Amortization  (EBITDA),  Net  Access  Lines  Gained and  Customer  Turnover
(Churn).  Each of these  measures  was weighted  equally and  required  specific
threshold performance before any incentive was earned.

     Twenty-five  percent  of the  target  incentive  amount  was  based  on the
achievement of personal objectives, as rated by the executive's supervisor,  or,
in the  case of the CEO,  the  Committee.  These  personal  objectives  included
qualitative  factors  relating to business  unit and  departmental  results of a
non-financial nature, the support the executive provided in furthering strategic
and tactical objectives, contribution to the progress of the quality improvement
process, and individual professional growth and development.

     Based  on the  achievement  in  1997  of both  stated  company  performance
measures and their personal objectives,  executive officers,  excluding the CEO,
earned AIP payouts that  averaged  94.0% of target.  The CEO's annual  incentive
payout for 1997 equaled 96.4% of target.

     Long-Term Incentives. The Company's 1996 Equity Incentive Plan (the "Equity
Incentive Plan") provides, among other things, that stock options and restricted
stock  awards  may be  granted  to the CEO,  executive  officers  and  other key
associates who contribute to the  management,  growth and  profitability  of the
Company.  Targeted  long-term  incentive  compensation  for 1997  was  delivered
exclusively in the form of non-qualified stock option grants.

     Policy with Respect to Qualifying  Compensation for Deductibility and Other
Matters.  Section  162(m)  of  the  Internal  Revenue  Code  ("Section  162(m)")
generally limits the annual tax deductible  compensation paid to the CEO and the
four other most  highly  compensated  executive  officers  of the  Company to $1
million.   However,   this  limitation  does  not  apply  to   performance-based
compensation, provided that certain conditions are satisfied.

     The  Company's  policy is  generally  to preserve  the  federal  income tax
deductibility  of  compensation  paid.  However,  notwithstanding  the Company's
general policy, the Committee retains the authority to approve payments that may
not be  deductible  if it believes  that such  payments  are in the best overall
interests of the Company and its shareowners.

     No  direct  cash  compensation  paid to any  individual  executive  officer
exceeded the $1 million  deductibility limit in 1997, nor is the level of direct
cash  compensation paid to any executive officer in 1998 expected to exceed this
limit by a significant  amount.  The vast majority of cash  compensation paid to
executive  officers is comprised of base salary and annual incentives paid under
the AIP. As discussed  above,  the AIP covers  associates  of the Company at all
levels and provides an annual cash payment based on a combination  of job grade,
company performance and individual  performance.  The Committee will continue to
monitor the level of cash  compensation paid to executive  officers.  If, in the
future,  an executive  officer's cash  compensation is expected to significantly
exceed $1 million,  the Company  will seek  shareowner  approval for a separate,
performance-based annual incentive plan for designated executive officers.

                                      ORGANIZATION, COMPENSATION AND NOMINATING 
                                      COMMITTEE OF THE BOARD OF DIRECTORS

                                      Robert E. R. Huntley, Committee Chair
                                      Frank E. Reed
                                      Michael Hooker
                                      Valerie B. Jarrett

                                       7
<PAGE>
Performance Graph
                           
     The graph below provides an indicator of cumulative  shareowner returns for
the  Company  as  compared  with the S&P MidCap 400 Index and the Peer Group (as
defined below), weighted quarterly for stock market capitalization.

     The graph covers the period of time from the Company's  spinoff from Sprint
Corporation on March 7, 1996 through December 31, 1997.

              [GRAPHIC APPEARS HERE, DATA IN GRAPH APPEARS BELOW]

                           Measurement Period (1) (2)
<TABLE>
<CAPTION>

                 3/7/96  3/29/96  6/28/96  9/30/96  12/31/96 3/31/97  6/30/97  9/30/97 12/31/97
                 ------  -------  -------  -------  -------- -------  -------  ------- --------
<S>             <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>

360             $100.00  $102.13  $102.13  $100.00  $ 98.94  $ 73.40  $ 72.87  $ 88.83  $ 85.90
S&P MidCap 400  $100.00  $100.31  $103.20  $106.18  $112.60  $110.95  $127.23  $147.66  $148.87
Peer Group (3)  $100.00  $100.55  $ 98.25  $ 92.63  $ 85.63  $ 81.16  $ 95.89  $118.24  $126.80
                                                           
- ----------
<FN>
(1)  Assumes $100 invested on March 7, 1996 in shares of Common  Stock,  the S&P
     MidCap 400 Index and the Peer Group.
(2)  Total returns assume reinvestment of dividends on a quarterly basis.
(3)  The  Peer  Group   consists  of  the   following   cellular   and  Personal
     Communications  Services  (PCS)  carriers:  Aerial  Communications,   Inc.;
     Airtouch  Communications,  Inc.; CoreComm  Incorporated  (formerly Cellular
     Communications of Puerto Rico, Inc.);  Centennial Cellular Corp.;  Clearnet
     Communications,  Inc.;  CommNet  Cellular Inc.;  Powertel,  Inc.  (formerly
     InterCel, Inc.); Nextel Communications, Inc.; Omnipoint Corporation; Orange
     Plc-ADR;  PriCellular  Corporation;  Rogers Cantel  Mobile  Communications,
     Inc.;  Rural  Cellular  Corporation;  United States  Cellular  Corporation;
     Vanguard Cellular Systems,  Inc.; Vodafone Group Plc-ADR;  Western Wireless
     Corporation. Palmer Wireless, Inc., which was included in the Peer Group in
     1996, was acquired by Price Communications Corp. on October 7, 1997 and has
     therefore  been  removed  and the total  returns for the Peer Group in 1996
     have been  adjusted  accordingly.  Market  returns  have been  adjusted for
     spinoffs of both the Company and any Peer Group companies. If any member of
     the Peer  Group is a  foreign  issuer  and is not  traded  on a U.S.  stock
     exchange,  the market value was  converted to U.S.  dollars.  Total returns
     only  reflect the  performance  of the stock and not gains or losses due to
     currency fluctuations.
</FN>
</TABLE>

                                       8
<PAGE>


Summary Compensation Table

     The  following  table  summarizes  the cash and non-cash  compensation  for
services  rendered in all  capacities to the Company for the year ended December
31, 1997 for the Chief  Executive  Officer and the four most highly  compensated
executive officers (collectively, the "Named Officers") of the Company.

<TABLE>
                           Summary Compensation Table
<CAPTION>
                                                                         Long-Term Compensation
                                                                    ---------------------------------

                                       Annual Compensation                  Awards           Payouts
                           ---------------------------------------  -----------------------  --------

                                                          Other
                                                          Annual    Restricted   Securities            All Other
                                                          Compen-     Stock      Underlying    LTIP     Compen-
                                   Salary      Bonus      sation      Awards      Options    Payouts     sation
                           Year    ($) (1)    ($) (1)       ($)       ($) (5)       (#)        ($)       ($) (6)
- -----------------------  -------  ---------  ----------  ---------  -----------  ----------  --------  ----------
<S>                      <C>      <C>        <C>         <C>        <C>          <C>         <C>       <C>

Dennis E. Foster            1997   $472,567   $385,701    $26,632          ---     82,900      ---      $447,933
  President and Chief       1996    377,196    334,788     59,097    $1,301,800   189,432      ---       324,601
  Executive Officer         1995    249,339    147,274     21,519          ---       ---       ---         4,995

Michael J. Small            1997    220,930    166,556     91,874(4)       ---     41,500      ---        52,411
  Executive Vice President  1996    193,101     68,480(3)  12,000       285,924    93,051      ---        34,209
  & Chief Financial Officer 1995     36,648(2)   8,937      1,000          ---       ---       ---           328

Kevin L. Beebe              1997    207,189    170,931     26,863          ---     41,500      ---        27,324
  Executive Vice            1996    165,321    136,307     19,036       297,419    86,565      ---        15,433
  President - Operations    1995    134,979     64,771     14,919          ---       ---       ---         7,338

Kevin C. Gallagher          1997    174,160    110,052     16,202          ---     14,600      ---        24,378
  Senior Vice President,    1996    156,236     90,358     10,800       152,158    79,773      ---        15,427
  General Counsel and       1995    144,122     53,189     10,800          ---       ---       ---         6,301
  Secretary

Gary L. Burge               1997    167,733     94,684     16,683          ---     14,600      ---        20,751
  Senior Vice President -   1996    150,653     92,784     10,800       154,457    82,720      ---        13,151
  Engineering & Network     1995    132,571     68,546     14,588          ---       ---       ---         4,227
  Operations
_________
<FN>
(1)  Includes  amounts  earned for the year  specified,  including any deferrals
     made  under  the  Company's  Deferred  Compensation  Plan  and any  pre-tax
     contributions  made  under  the  Company's  Flexible  Benefit  Plan and the
     Company's Retirement Savings Plan (the "401(k) Plan").
(2)  Includes  $25,000 of  consulting  fees earned by Mr. Small in 1995 prior to
     his becoming an associate of the Company on December 1, 1995.
(3)  Excludes  bonus  amount  associated  with Mr.  Small's  election to receive
     options  in  lieu  of  50%  of  his  short-term   annual  target  incentive
     opportunity  under  the  provisions  of  Sprint  Corporation's   Management
     Incentive  Stock  Option Plan prior to the  Company's  spinoff  from Sprint
     Corporation.
(4)  Includes  the cost of $73,875  to  reimburse  Mr.  Small for  initial  club
     membership plus monthly expenses and associated tax gross-up.
(5)  On December 31,  1997,  the Named  Officers  held the  following  number of
     shares of restricted stock with the following  value,  based on the closing
     per share price of Common  Stock on  December  31,  1997 of  $20.1875:  Mr.
     Foster - 56,600  shares at  $1,142,613  (of which 3,600 shares will vest on
     March 9,  1999);  Mr.  Small - 12,600  shares at  $254,363  (of which 2,600
     shares will vest on March 9, 1999);  Mr. Beebe - 13,100  shares at $264,456
     (of which 3,100 shares will vest on March 9, 1999);  Mr.  Gallagher - 6,700
     shares at $135,256 (of which 1,700 shares will vest on March 9, 1999);  and
     Mr.  Burge - 6,800  shares at $137,275  (of which 1,800 shares will vest on
     March 9, 1999).
(6)  Includes the following  amounts for: (a) Mr. Foster - $84,372 in relocation
     expenses; $17,500 in company contributions made to the 401(k) Plan, $70,848
     in non-cash  credits  allocated to a  non-qualified,  defined  contribution
     restoration plan,  $273,950 in non-cash credits allocated to a supplemental
     retirement  arrangement,  as  provided  under  the  terms of an  employment
     agreement  effective March 9, 1996 between the Company and Mr. Foster,  and
     $1,263  representing the portion of interest credits earned at above-market
     rates on a portion of Mr.  Foster's  supplemental  retirement  and  defined

                                       9
<PAGE>
     contribution  restoration  plan  accounts;  (b)  Mr.  Small  -  $29,387  in
     relocation  expenses,  $12,700 in company  contributions made to the 401(k)
     Plan,  $10,311 in non-cash credits  allocated to a  non-qualified,  defined
     contribution  restoration  plan,  and $13 of  interest  credits  earned  at
     above-market  rates on a portion of Mr. Small's  deferred  compensation and
     defined contribution  restoration plan accounts; (c) Mr. Beebe - $12,700 in
     company  contributions  made to the 401(k)  Plan,  and  $14,624 in non-cash
     credits  allocated to a  non-qualified,  defined  contribution  restoration
     plan;  (d) Mr.  Gallagher  - $14,284 in company  contributions  made to the
     401(k) Plan, and $10,094 in non-cash credits  allocated to a non-qualified,
     defined  contribution  restoration  plan;  and (e) Mr.  Burge - $12,604  in
     company  contributions  made to the 401(k)  Plan,  and  $8,147 in  non-cash
     credits  allocated to a  non-qualified,  defined  contribution  restoration
     plan.
</FN>
</TABLE>

Option Grants

     The following  table  summarizes  options  granted during 1997 to the Named
Officers under the Company's Equity Incentive Plan. No stock appreciation rights
were granted on these awards.

<TABLE>

                        Option Grants in Last Fiscal Year
<CAPTION>


                                                                                             Potential Realizable Value
                       Number of   % of Total                                                  at Assumed Annual Rates
                       Securities   Options                    Market                        of Stock Price Appreciation
                       Underlying  Granted to     Exercise    Price per                           for Option Term (3)
                       Options     Employees      or Base       Share                      --------------------------------
                       Granted     in Fiscal       Price       on Grant     Expiration
      Name               (#)          Year       ($/share)     Date (1)        Date          0%        5%          10%
- --------------------  ----------  ------------  -----------  ------------  ------------    ------ ------------ ------------
<S>                   <C>         <C>           <C>          <C>           <C>             <C>    <C>          <C>

Dennis E. Foster        82,900       11.69%      $19.9375      $19.9375      2/10/07 (2)   $  -    $1,039,449   $2,634,167

Michael J. Small        41,500        5.85%       19.9375       19.9375      2/10/07 (2)      -       520,351    1,318,672

Kevin L. Beebe          41,500        5.85%       19.9375       19.9375      2/10/07 (2)      -       520,351    1,318,672

Kevin C. Gallagher      14,600        2.06%       19.9375       19.9375      2/10/07 (2)      -       183,063      463,919

Gary L. Burge           14,600        2.06%       19.9375       19.9375      2/10/07 (2)      -       183,063      463,919

- ----------
<FN>
 
(1)  Reflects  the  average of the high and low sales  price of shares of Common
     Stock as of February 10, 1997, the date on which the options were awarded.
(2)  25% of these  options  became  exercisable  on February  10,  1998,  and an
     additional  25% will become  exercisable on February 10 of each of the next
     three successive years.
(3)  The dollar amounts in these columns are the result of  calculations  at the
     assumed  appreciation  rates set by the Securities and Exchange  Commission
     and are not intended to forecast  future  appreciation  of shares of Common
     Stock.
</FN>
</TABLE>

                                       10
<PAGE>
Option Exercises and Fiscal Year-End Values

     The following  table  summarizes  the value of the  outstanding  options at
December 31, 1997, for the Named Officers. There were no exercises of options by
the Named Officers during 1997.

                           Year-End Option/SAR Values

                         Number of Securities          Value of Unexercised
                        Underlying Unexercised             In-the-Money
                     Options/SARs at 12/31/97(#)  Options/SARs at 12/31/97($)(1)
                    ----------------------------  ------------------------------

         Name        Exercisable  Unexercisable   Exercisable     Unexercisable
- ------------------- ------------  --------------  ------------    -------------

Dennis E. Foster       79,896       192,436        $244,062         $100,312

Michael J. Small       50,110        84,441            -                -

Kevin L. Beebe         35,518        92,547          64,329           19,984

Kevin C. Gallagher     65,781        28,592         483,821           15,146

Gary L. Burge          58,462        38,858         355,312           24,824


- ----------
(1)  The  value of  unexercised,  in-the-money  options/SARs  is the  difference
     between the  exercise  price of the options and the average of the high and
     low  sales  price of  shares  of  Common  Stock  as of  December  31,  1997
     ($19.7188).

Employment Agreement

     In March 1996,  the Company  entered into an employment  agreement with Mr.
Foster  which  became  effective as of March 9, 1996 and was amended in December
1997 (as so amended, the "Employment Agreement").

     The initial term of the Employment  Agreement is five years, with automatic
one year renewals  thereafter  unless either party provides notice of intent not
to renew. If a change in control (as defined) occurs,  the Employment  Agreement
will be  irrevocable  for the greater of the  remaining  term or two years.  The
Employment  Agreement  provides a base salary of at least $400,000 and an annual
incentive opportunity of no less than 50% of base salary.

     If Mr. Foster remains  employed by the Company for the full initial term of
the Employment Agreement,  the Company will provide both him and his spouse with
post-retirement  medical insurance benefits at the same cost and coverage levels
as is then  provided  to  active  associates  (with  a  carve-out  for  Medicare
benefits).  This  commitment  is  subject to change or  termination  to the same
extent the active associate's plan is changed or terminated.  Coverage will also
be  provided  if  termination  occurs  during  the  initial  term due to  death,
disability,  termination  by the Company  without  cause or  termination  by the
executive for good reason.

     Under the  Employment  Agreement,  the Company also  provides Mr.  Foster a
supplemental   retirement  benefit  in  the  form  of  a  defined   contribution
arrangement.  The amount of the Company contribution is based on the actuarially
computed value necessary to provide an annual replacement of 40% of Mr. Foster's
final  compensation  (annual base salary and annual  target  incentive)  for his
expected life beginning at age 65, offset by the age 65 pension benefit provided
by his former  employers.  The  actuarial  calculation  is leveled such that all
future  contributions  equate to a relatively  level percentage of compensation.
This  non-qualified,  general  asset  promise is backed by a rabbi trust that is
required to be funded not less than  annually.  Company  contributions,  and the
actual earnings  thereon,  will fully vest at the earlier of Mr. Foster reaching
age 60, death,  disability,  involuntary  termination  without cause,  voluntary
termination  for good  reason or  change in  control.  Vested  benefits  will be
distributed  in five annual  installments  beginning at the time of  termination
unless he elects an alternative form of  distribution,  which may include a lump
sum.

                                       11
<PAGE>

     The  Employment  Agreement  also  provides for the  following  payments and
benefits in the case of Mr. Foster's termination of employment.

     Death or  Disability.  The Company will pay base salary and pro rata target
incentive through  termination plus all other compensation and benefits to which
Mr. Foster had a vested right, including the supplemental retirement benefit and
vesting of restricted stock and stock options.

     Voluntary  Termination  Without Good Reason or Termination  For Cause.  The
Company will pay base salary through termination plus all other compensation and
benefits to which Mr. Foster had a vested right.

     Involuntary  Termination by the Company  Without Cause or  Termination  for
Good Reason.  Termination for good reason includes a significant  adverse change
in duties or  responsibilities,  a required  relocation,  material  reduction in
compensation or benefits other than a prospective change which applies similarly
to all executives and a material breach of contract by the Company.  The Company
will pay base salary and pro rata target incentive through  termination,  a lump
sum cash  amount  equal to two times the  then-current  base  salary  and target
incentive at termination  plus all other  compensation and benefits to which Mr.
Foster had a vested right. The supplemental  retirement  benefit accrued to date
will become fully vested and funded in the rabbi trust.  Vesting of  outstanding
restricted stock and stock option grants will be accelerated and Mr. Foster will
be eligible for outplacement  services for a period of two years (with a maximum
expense of 25% of base salary).

     Change in Control.  For purposes of the Employment  Agreement,  a change in
control  would  occur as a result of  certain  changes in the  ownership  of the
Company or in the  composition  of the Board of  Directors or of the approval of
certain   extraordinary   transactions  by  the  Company's   shareowners  (e.g.,
liquidation, merger, consolidation,  sale or disposition of all or substantially
all of the assets,  etc.).  Following a change in  control,  severance  benefits
would  become  payable if,  within 24 months  after the change in  control,  Mr.
Foster's  employment  terminates for one or more of the following  reasons:  (i)
termination  by the Company  without cause;  (ii)  termination by Mr. Foster for
good reason;  (iii) failure of a successor  company to assume  obligations under
the  Employment  Agreement;  (iv) breach of contract by the Company;  or (v) any
termination  by Mr.  Foster  during the 13th full month  following the change in
control.  Payments  and  benefits  include:  (i) base salary and pro rata target
incentive through  termination plus all other compensation and benefits to which
Mr. Foster had a vested  right;  (ii) lump-sum cash payment equal to three times
base salary and target  incentive;  (iii)  immediate full vesting and funding of
the supplemental retirement benefit accrued to date; (iv) immediate full vesting
of  restricted  stock and stock  options;  and (v)  outplacement  services for a
period  of two years  (with a  maximum  expense  of 35% of base  salary).  Under
certain  circumstances,  a portion of the present value of the benefits  payable
under the  Employment  Agreement  or of the  acceleration  of the vesting of the
restricted stock or the stock options could be subject to a 20% excise tax under
the Internal Revenue Code and be  nondeductible by the Company.  The Company has
agreed to reimburse  Mr.  Foster for any such excise  taxes,  together  with any
additional excise or income taxes resulting from such reimbursement.

Compensation and Benefits Assurance Agreements

     In March 1996, the Company entered into Compensation and Benefits Assurance
Agreements  (the "Change in Control  Agreements")  with all  executive  officers
other than Mr. Foster.  The initial term of the Change in Control  Agreements is
three years, with automatic  three-year  renewals thereafter unless either party
provides  timely  notice of  intent  not to renew.  If a change in  control  (as
defined  therein) occurs,  the Change in Control  Agreements are irrevocable for
the greater of the remaining term or two years.

     Under the Change In Control Agreements,  a change in control would occur as
a  result  of  certain  changes  in  the  ownership  of  the  Company  or in the
composition  of  the  Board  of  Directors  or  upon  the  approval  of  certain
extraordinary  transactions  by the  Company's  shareowners  (e.g.  liquidation,
merger,  consolidation,  sale or disposition of all or substantially  all of the
assets, etc.). Change in control severance benefits will be triggered if, within
24 months of a change in control,  termination  of a covered  executive  officer
occurs as a result of one or more of the following:  (i) involuntary termination

                                       12
<PAGE>
without cause;  (ii) voluntary  termination for good reason;  (iii) failure of a
successor company to assume obligations under the Change in Control  Agreements;
(iv) material  breach of contract by the Company;  or (v) any termination by the
executive  during the 13th full month following the change in control.  Payments
and benefits will include: (i) base salary and pro rata target incentive through
termination  plus all other  compensation  and  benefits to which the  executive
officer had a vested right; (ii) lump-sum cash payment equal to three times base
salary and target incentive;  (iii) continuation of health insurance at the same
cost and coverage level as in effect at termination for the greater of 36 months
or  until  similar  benefits  are  obtained  from a  subsequent  employer;  (iv)
immediate  full  vesting  of  restricted  stock  and  stock  options;   and  (v)
outplacement  services for a period of two years (with a maximum  expense of 25%
of base salary). Under certain circumstances,  a portion of the present value of
the  benefits  payable  under  the  Change  in  Control  Agreements  or  of  the
acceleration  of the vesting of the restricted  stock or the stock options could
be  subject  to a 20%  excise  tax  under  the  Internal  Revenue  Code  and  be
nondeductible by the Company.  The Company has agreed to reimburse the executive
officer for any such excise taxes, together with any additional excise or income
taxes resulting from such reimbursement.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The  following  table sets forth certain  information  as of March 16, 1998
with respect to shares of Common Stock that were owned beneficially by: (i) each
beneficial owner of more than 5% of the outstanding shares of Common Stock; (ii)
each of the Named Officers of the Company; (iii) each of the directors; and (iv)
all executive  officers and directors of the Company as a group. As of March 16,
1998, 121,309,314 shares of Common Stock were outstanding.
<TABLE>
<CAPTION>

         Beneficial Owners,                Number of Shares           Percent of
 Directors and Executive Officers (1)  Beneficially Owned (2)(3)   Outstanding Shares
- -------------------------------------  -------------------------  --------------------     
<S>                                    <C>                        <C>       

Southeastern Asset Management, Inc.         18,299,197 (4)               15.09%
    6075 Poplar Avenue                          
    Suite 900
    Memphis, TN 38119

Lester Crown, Director                       6,588,219 (5)                5.43
                                                

Dennis E. Foster, Director,                    194,344 (6)                  *
    President and Chief
    Executive Officer                                                         

Michael J. Small,                               96,684 (7)                  *
    Executive Vice President                    
    and Chief Financial Officer                                              

Kevin L. Beebe, Executive                       76,989 (8)                  *
    Vice President - Operations                 

Kevin C. Gallagher, Senior Vice                 86,341 (9)                  *
    President, General Counsel
    and Secretary

Gary L. Burge, Senior Vice                      82,357 (10)                 *
    President - Engineering
    and Network Operations

Frank E. Reed, Chairman of the                  12,217 (11)                 *
    Board of Directors                   

Robert E. R. Huntley, Director                  10,006 (12)                 *

Michael Hooker, Director                         9,033 (13)                 *

Alice M. Peterson, Director                      7,533 (14)                 *

                                       13
<PAGE>
Charles H. Price, II, Director                   7,428 (15)                 *

Valerie B. Jarrett                               7,215 (16)                 *

Directors and executive                      7,250,770 (17)               5.98
    officers as a group
    (15 persons)
- ------------
<FN>
     *Represents less than 1%.
(1)  This table is based  upon  information  supplied  by  directors,  executive
     officers and principal shareowners.  This table does not reflect the option
     granted to ALLTEL Corporation to purchase, under certain circumstances,  up
     to 19.9%  (approximately  24,140,553  shares)  of the  number  of shares of
     Common Stock outstanding immediately prior to such option grant pursuant to
     the Stock  Option  Agreement  (defined  below).  See "Recent  Developments"
     herein.
(2)  Unless otherwise  indicated in the following notes, each of the shareowners
     named in this table has sole voting and  investment  power with  respect to
     the shares shown as beneficially  owned.  This table includes the number of
     the Company stock options  exercisable  currently or within 60 days by each
     director and  executive  officer.  The number of such Company stock options
     held by each director and  executive  officer is indicated in the following
     notes.  This table  excludes the  aggregate  number of phantom  stock units
     ("Phantom  Stock  Units")  accrued as of December 31, 1997 by each director
     under the  Company's  Amended and  Restated  Director  Equity and  Deferred
     Compensation  Plan and each  executive  officer under the Company's  401(k)
     Restoration   Plan   and   the   Company's   Deferred   Compensation   Plan
     (collectively,  the "Deferred Compensation Plans"). The aggregate number of
     Phantom Stock Units  accrued by each  director and executive  officer under
     the Deferred Compensation Plans is indicated in the following notes.
(3)  The executive officers are participants in the Company's Retirement Savings
     Plan (the  "401(k)  Plan").  This  table  includes  the number of shares of
     Common Stock beneficially held by each executive officer in the 401(k) Plan
     as of December 31, 1997.  The number of such shares of Common Stock held by
     each executive officer is indicated in the following notes.
(4)  According to a Schedule 13G/A,  dated February 4, 1998,  Southeastern Asset
     Management,  Inc. has sole voting power with respect to 10,387,600  shares,
     shared  voting power with  respect to 6,143,637  shares and no voting power
     with respect to 1,767,960 shares.  Such firm has sole investment power with
     respect to 12,155,560  shares and shared  investment  power with respect to
     6,143,637  shares.  At the time of  acquisition  by such firm,  such shares
     represented only 14.84% of the total number of outstanding shares of Common
     Stock.
(5)  Includes 4,379,186 shares held by Independent  Cellular Network Partners, a
     partnership  of which a partner is a trust of which Mr.  Crown is a trustee
     for the benefit of his children,  1,356,885  shares held by CC  Industries,
     Inc., of which Mr. Crown is Chairman of the Board,  757,029  shares held by
     The Crown Fund, a partnership  of which Mr. Crown is a partner,  and 88,100
     shares  held in  charitable  funds of which Mr.  Crown is the  trustee or a
     co-trustee.  Mr. Crown disclaims beneficial ownership of all shares held by
     such entities except to the extent of his interest therein.  Includes 6,000
     shares that may be acquired  upon  exercise  of stock  options  exercisable
     currently or within 60 days. Excludes 604 Phantom Stock Units accrued under
     the Deferred Compensation Plans.
(6)  Includes 693 shares  jointly held by Mr.  Foster's  spouse,  and as to such
     shares Mr. Foster and his spouse share voting power and  investment  power.
     Includes 207 shares invested in the 401(k) Plan and 126,925 shares that may
     be acquired upon exercise of stock options exercisable  currently or within
     60 days.
(7)  Includes 360 shares  jointly owned by Mr.  Small's  spouse,  and as to such
     shares Mr. Small and his spouse share  voting power and  investment  power.
     Includes  4,622 shares  invested in the 401(k) Plan and 74,800  shares that
     may be acquired  upon exercise of stock  options  exercisable  currently or
     within 60 days.
(8)  Includes 460 shares  jointly owned by Mr.  Beebe's  spouse,  and as to such
     shares Mr. Beebe and his spouse share  voting power and  investment  power.
     Includes 441 shares  invested in the 401(k) Plan and 62,988 shares that may
     be acquired upon exercise of stock options exercisable  currently or within
     60 days.

                                       14
<PAGE>

(9)  Includes 1,479 shares jointly owned by Mr.  Gallagher's  spouse,  and as to
     such shares Mr.  Gallagher and his spouse share voting power and investment
     power.  Includes 1,297 shares invested in the 401(k) Plan and 75,771 shares
     that may be acquired upon exercise of stock options  exercisable  currently
     or within 60 days.  Excludes  218  Phantom  Stock Units  accrued  under the
     Deferred Compensation Plans.
(10) Includes 2,873 shares jointly owned by Mr. Burge's  spouse,  and as to such
     shares Mr. Burge and his spouse share  voting power and  investment  power.
     Includes  3,269 shares  invested in the 401(k) Plan and 68,684  shares that
     may be acquired  upon exercise of stock  options  exercisable  currently or
     within 60 days.
(11) Includes  6,000 shares that may be acquired  upon exercise of stock options
     exercisable currently or within 60 days.
(12) Includes 825 shares jointly owned by Mr. Huntley's  spouse,  and as to such
     shares Mr. Huntley and his spouse share voting power and investment  power.
     Includes  6,000 shares that may be acquired  upon exercise of stock options
     exercisable currently or within 60 days.
(13) Includes  6,000 shares that may be acquired  upon exercise of stock options
     exercisable  currently or within 60 days.  Excludes 215 Phantom Stock Units
     accrued under the Deferred Compensation Plans.
(14) Includes  6,000 shares that may be acquired  upon exercise of stock options
     exercisable currently or within 60 days.
(15) Includes 400 shares held by Charles H. and Carol Swanson Price  Foundation,
     of which Mr. Price is a trustee.  Mr. Price disclaims  beneficial ownership
     of such shares. Includes 6,000 shares that may be acquired upon exercise of
     stock options exercisable currently or within 60 days.
(16) Includes  6,000 shares that may be acquired  upon exercise of stock options
     exercisable currently or within 60 days.
(17) Includes  10,246 shares invested in the 401(k) Plan and 506,624 shares that
     may be acquired  upon exercise of stock  options  exercisable  currently or
     within 60 days.  Excludes  1,052  Phantom  Stock  Units  accrued  under the
     Deferred Compensation Plans.
</FN>
</TABLE>

                                       15
<PAGE>


Compliance with Section 16(a) of the Securities Exchange Act

     Section  16(a)  of the  Exchange  Act of 1934,  as  amended,  requires  the
Company's directors and executive officers,  and holders of more than 10% of the
outstanding  shares of Common Stock,  to file with the  Securities  and Exchange
Commission  initial  reports of ownership and reports of changes in ownership of
Common Stock and other equity  securities of the Company.  The Company  believes
that during 1997, each of its directors,  executive officers and holders of more
than 10% of the  outstanding  shares of Common Stock  complied  with all Section
16(a) filing  requirements,  except for Charles H. Price,  II, a director of the
Company, who filed a late Form 4 in March 1998 relating to the July 1997 sale of
333 shares of Common Stock by Mr. Price's  spouse.  In making these  statements,
the Company has relied upon the written  representations  of its  directors  and
executive officers.

                              CERTAIN TRANSACTIONS

     In connection with the Company's  acquisition  (the "ICN  Acquisition")  of
Independent  Cellular  Network,  Inc.  and  affiliated  companies  completed  in
November  1996,  the  Company  issued,  in  addition  to the  payment  of  other
consideration,   its   subordinated   non-negotiable   promissory   notes   (the
"Subordinated  Notes") with an aggregate face principal  amount of $122 million.
The Subordinated  Notes are due October 31, 2006 and originally accrued interest
at the rate of 9.5% per annum,  which was reduced to 9.0% on February  10, 1997.
Fifty percent of the interest due and owing on the Subordinated Notes is paid on
each semiannual  interest payment date and the remaining 50% of the interest due
and  owing  is  capitalized  and  becomes  part  of the  principal  amount  owed
thereunder.

     As  of  December  31,  1997,   Independent  Cellular  Network  Partners,  a
partnership,  held Subordinated Notes with an aggregate face principal amount of
$92,561,229 and Arie and Ida Crown Memorial, a not-for-profit corporation,  held
Subordinated Notes with an aggregate face principal amount of $9,867,053. Lester
Crown,  a director of the Company,  is a trustee for the benefit of his children
of a trust which is a partner of  Independent  Cellular  Network  Partners.  Mr.
Crown is also a director of Arie and Ida Crown Memorial.

     The Exchange and Merger  Agreement  (the  "Exchange and Merger  Agreement")
dated as of May 31, 1996 entered into by and between the Company and Independent
Cellular Network Partners and certain of its affiliates (collectively "ICNP") in
connection with the ICN  Acquisition  contains  provisions  providing each party
thereto with indemnification,  subject to certain limitations,  from and against
all damages resulting from the breach of the other parties'  representations and
warranties thereunder.  Under the Exchange and Merger Agreement, Henry Crown and
Company  (Not  Incorporated)  irrevocably  and  unconditionally  guaranteed  the
indemnification  obligations of ICNP to the Company.  Mr. Crown is a trustee for
the  benefit of his  children  of a trust  which is a partner of Henry Crown and
Company (Not Incorporated).

                               RECENT DEVELOPMENTS

     On March 16, 1998, the Company entered into an Agreement and Plan of Merger
(the  "Merger  Agreement")  with  ALLTEL  Corporation,  a  Delaware  corporation
("ALLTEL"),  and Pinnacle Merger Sub, Inc., a Delaware  corporation and a wholly
owned  subsidiary of ALLTEL  ("Merger  Sub"),  pursuant to which Merger Sub will
merge with and into the Company (the "Merger").  As a result of the Merger,  (a)
each outstanding share of the Company's Common Stock (other than shares owned by
ALLTEL or Merger Sub or held by the Company),  will be converted  into the right
to receive .74 shares of the of the common stock,  par value $1.00 per share, of
ALLTEL and (b) the Company will become a wholly owned subsidiary of ALLTEL.

     Consummation of the Merger is subject to certain conditions,  including the
approval of the Merger by the  respective  shareowners of the Company and ALLTEL
and the receipt of required regulatory approvals,  including the approval of the
Federal  Communications  Commission and the expiration of the applicable waiting
period  under  the  Hart-Scott-Rodino  Antitrust  Improvements  Act of 1976,  as
amended.  Pending the receipt of such approvals, the Company expects to complete
the Merger in the third quarter of 1998. The Merger  Agreement may be terminated
under  certain  circumstances  relating  to a third  party  offer to acquire the
Company,  in which  event  the  Company  will be  obligated  to pay to  ALLTEL a
termination fee of $100 million (the "Termination Fee").

                                       16
<PAGE>

     Concurrently  with the execution of the Merger  Agreement,  the Company and
ALLTEL  entered into a Stock Option  Agreement  (the "Stock  Option  Agreement")
whereby the Company granted to ALLTEL an option (the "Option") to purchase up to
19.9%  of the  number  of  shares  of the  Company's  Common  Stock  issued  and
outstanding immediately prior to the grant of the Option at an exercise price of
$33.90 per share (subject to adjustment in certain circumstances). The Option is
exercisable by ALLTEL only in the event that ALLTEL becomes  entitled to receive
the Termination Fee.  Concurrently with any exercise of the Option,  the Company
has the option to repurchase  from ALLTEL,  at a price of $35.90 per share,  any
shares issued upon the exercise of the Option.

     The  foregoing  descriptions  of the Merger  Agreement and the Stock Option
Agreement,  and the  transactions  contemplated  thereby,  do not  purport to be
complete  and are  qualified  in  their  entirety  by  reference  to the  Merger
Agreement and the Stock Option Agreement,  copies of which are filed as Exhibits
2.1 and 2.2,  respectively,  to the Company's Current Report on Form 8-K/A dated
March 16, 1998 filed with the Securities and Exchange Commission.

     Although  consummation of the Merger  requires the affirmative  vote of the
holders of at least a majority of the outstanding shares of the Company's Common
Stock, shareowners will not be asked to vote on the Merger at the Annual Meeting
but rather at a Special Meeting of Shareowners to be held at a later date. Prior
to the Special  Meeting,  the Board of Directors  will fix a record date for the
determination  of  shareowners  entitled to notice of and to vote at the Special
Meeting.

                                  OTHER MATTERS

     The Board of Directors knows of no other matters that will be presented for
consideration  at the Annual Meeting.  If any other matters are properly brought
before the Annual  Meeting,  it is the  intention  of the  persons  named on the
accompanying  proxy  to vote on such  matters  in  accordance  with  their  best
judgment.

                                              By Order of the Board of Directors


                                                  /s/ Kevin C. Gallagher
                                             Kevin C. Gallagher
                                             Senior Vice President, General
                                             Counsel and Secretary

March 31, 1998

                                       17
<PAGE>
If signed and returned,  the shares  represented  by this Proxy will be voted in
accordance  with the  specifications  given.  If this Proxy is  executed  but no
specifications are given as to the voting of each item, this Proxy will be voted
FOR all Proposals.
                                                       Please mark your votes
                                                       as indicated in this
                                                       example           |X|

           The Board of Directors recommends a vote FOR all Proposals.

1. To elect the following nominees as Directors:

                                            FOR all nominees  WITHHOLD 
                                            except any        AUTHORITY         
(01) Alice M. Peterson                      indicated         to vote for all   
(02) Charles H. Price, II                                     listed nominees   
                                             |_|                |_|

(Instruction:  To withhold authority to vote for any individual  nominee,  write
that nominee's name on the line below)
                                                                                
_____________________________________________________________________________   
2. To ratify the selection of Ernst &         FOR           AGAINST   ABSTAIN
   Young LLP as the Company's independent     |_|             |_|       |_|
   accountants for the fiscal year ending
   December 31, 1998.


   ***IF YOU WISH TO VOTE BY TELEPHONE, PLEASE READ THE INSTRUCTIONS BELOW***


                          YES          NO
Please check YES          |_|         |_|
if you plan to attend
the meeting.




Signature__________________________________________
Signature__________________________________________Date__________________

NOTE:  Please sign as name appears  hereon.  Joint owners should each sign. When
signing as attorney, executor,  administrator,  trustee or guardian, please give
full title as such.

- --------------------------------------------------------------------------------

                              FOLD AND DETACH HERE
                                VOTE BY TELEPHONE
                          QUICK *** EASY *** IMMEDIATE

Your telephone vote authorizes the named proxies to vote your shares in the same
manner as if you marked,  signed and returned  your proxy card.  

You will be asked to enter a Control  Number  which is located in the box in the
lower right hand corner of this form.

OPTION #1: To vote as the Board of Directors recommends on ALL proposals:  
Press 1. 

When asked, please confirm your vote by Pressing 1.

OPTION #2: If you choose to vote on each proposal  separately, press 0. You will
hear  these  instructions:  

     Proposal  1: To vote  FOR  ALL  nominees,  press  1;  to  WITHHOLD  FOR ALL
     nominees, press 9.
        
     To  WITHHOLD  FOR  AN  INDIVIDUAL  nominee,  press  0  and  listen  to  the
     instructions.

     Proposal 2: To vote FOR, press 1; AGAINST,  press 9; ABSTAIN, press 0. 

When asked, please confirm your vote by Pressing 1.

        PLEASE DO NOT RETURN THE ABOVE PROXY CARD IF VOTED BY TELEPHONE.



                 Call ** Toll Free ** On a Touch-Tone Telephone
                             1-800-840-1208-ANYTIME
                    There is NO CHARGE to you for this call.



<PAGE>




                          PROXY/VOTING INSTRUCTION CARD
                           360 COMMUNICATIONS COMPANY
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints D.E. Foster, M.J. Small and K.C. Gallagher,  and
each of them,  acting jointly or severally and with full power of  substitution,
for and in the name of the  undersigned  to vote,  as  specified  on the reverse
side,  all  shares  of  Common  Stock  of 360  Communications  Company  that the
undersigned  is entitled to vote at the Annual Meeting of Shareowners to be held
on Tuesday, May 12, 1998, at 10:00 local time at The Museum of Contemporary Art,
The  Education  Center,  220 E. Chicago  Avenue,  Chicago,  Illinois,  or at any
adjournment thereof.

The undersigned also hereby revokes previous proxies and acknowledges receipt of
360  Communications  Company's Notice of Annual Meeting of Shareowners and Proxy
Statement.

                (CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE)






- --------------------------------------------------------------------------------

                             oFOLD AND DETACH HERE o





                           360 Communications Company
                          Annual Meeting of Shareowners

                       Tuesday, May 12, 1998 at 10:00 a.m.

                         The Museum of Contemporary Art
                              The Education Center
                              220 E. Chicago Avenue
                             Chicago, Illinois 60611


  All shareowners are cordially invited to attend the Annual Meeting in person.


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