360 COMMUNICATIONS CO
11-K, 1998-06-29
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                 ---------------


                                    FORM 11-K

                                  ANNUAL REPORT
                        PURSUANT TO SECTION 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



          (Mark One)
             |X|  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED].
                   For the fiscal year ended December 31, 1997
                                       OR
             |_|      TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED].
             For the transition period from __________ to __________

                         Commission file number 1-14108


     A.   Full title of the plan and the address of the plan, if different  from
          that of the issuer named below:

               360 Communications Company Retirement Savings Plan

     B.   Name of issuer of the  securities  held  pursuant  to the plan and the
          address of its executive office:

                           360 Communications Company
                              8725 W. Higgins Road
                                Chicago, Illinois
                                   60631-2702













<PAGE>


                           360 COMMUNICATIONS COMPANY

                             RETIREMENT SAVINGS PLAN

                               1997 ANNUAL REPORT

                                      WITH

                         REPORT OF INDEPENDENT AUDITORS

<PAGE>












                           360 COMMUNICATIONS COMPANY

                             RETIREMENT SAVINGS PLAN

                 Financial Statements and Supplemental Schedules

                    For the Year Ended December 31, 1997 and

             March 7, 1996 (Date of Inception) to December 31, 1996





                                    Contents

Report of Independent Auditors.................................................1

Financial  Statements

Statement of Net Assets Available for Benefits With Fund Information...........2

Statement of Changes in Net Assets Available for Benefits With Fund
Information....................................................................4

Notes to Financial Statements..................................................6

Supplemental Schedules

Line 27a - Schedule of Assets Held for Investment Purposes....................12

Line 27d - Schedule of Reportable Transactions................................13




<PAGE>




 

                         Report of Independent Auditors


The Administrative Committee
360 Communications Company

We have audited the accompanying statements of net assets available for benefits
of the 360  Communications  Company  Retirement  Savings Plan (the "Plan") as of
December 31, 1997 and 1996,  and the related  statement of changes in net assets
available  for benefits  for the year ended  December 31, 1997 and from March 7,
1996 (date of inception) to December 31, 1996.  These  financial  statements are
the responsibility of the Plan's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the net assets  available  for benefits of the Plan at
December 31, 1997 and 1996, and the changes in net assets available for benefits
for the year ended  December 31, 1997 and from March 7, 1996 (date of inception)
to  December  31,  1996,  in  conformity  with  generally  accepted   accounting
principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The accompanying  supplemental  schedules
of assets held for  investment  purposes as of December 31, 1997, and reportable
transactions  for the year then ended,  are  presented for purposes of complying
with  the  Department  of  Labor's  Rules  and  Regulations  for  Reporting  and
Disclosure  under the Employee  Retirement  Income Security Act of 1974, and are
not a required part of the basic financial  statements.  The Fund Information in
the  statements  of net assets  available  for  benefits and the  statements  of
changes in net assets  available  for  benefits  is  presented  for  purposes of
additional analysis rather than to present the net assets available for benefits
and  the  changes  in net  assets  available  for  benefits  of each  fund.  The
supplemental  schedules and Fund Information have been subjected to the auditing
procedures  applied in our audits of the basic financial  statements and, in our
opinion,  are fairly  stated in all  material  respects in relation to the basic
financial statements taken as a whole.



                                                               Ernst & Young LLP





Chicago, Illinois
May 29, 1998

<PAGE>
<TABLE>
<CAPTION>
                                         360 Communications Company Retirement Savings Plan
                                                  Statement of Net Assets Available
                                                 For Benefits With Fund Information
                                                          December 31, 1997
                                                           (In thousands)


                                               Company    Sprint   Equity           Over the                   Managed     Loans
                                                Stock     Stock    Income  Magellan Counter  Overseas  Bond    Income    Receivable,
                                      Total     Fund       Fund     Fund     Fund     Fund     Fund    Fund     Fund        net
                                    --------- --------- --------- -------- -------- -------- -------- -------- -------- ------------
<S>                                 <C>       <C>       <C>       <C>      <C>      <C>      <C>      <C>      <C>      <C>
Assets:
Cash                                 $   612   $   324   $   288

Investments, at Fair Value
  Common Stock:  Company Stock Fund,
  Sprint Stock Fund                   21,317    11,316    10,001

  Equity Mutual Funds:  
  Equity Income Fund, Magellan Fund,
  Over the Counter, Overseas Fund     31,167                      $14,019  $11,025   $3,515   $2,608

  Bond Mutual Fund:  Bond Fund         2,402                                                           $2,402

  Managed Income Fund                  8,504                                                                    $8,504

  Loans Receivable, net                2,598                                                                               $2,598
Dividend Income Receivable                 3         2         1
                                    --------- --------- --------- -------- -------- -------- -------- -------- -------- ------------
Total Assets                          66,603    11,642    10,290   14,019   11,025    3,515   2,608     2,402    8,504      2,598

Liabilities:
Benefit Claims Payable                    20        20
                                    --------- --------- --------- -------- -------- -------- -------- -------- -------- ------------
Net Assets Available for Benefits    $66,583   $11,622   $10,290  $14,019  $11,025   $3,515   $2,608   $2,402   $8,504     $2,598
                                    ========= ========= ========= ======== ======== ======== ======== ======== ======== ============









                                                  See Notes to Financial Statements
</TABLE>

                                       2
<PAGE>

<TABLE>
<CAPTION>

                                         360 Communications Company Retirement Savings Plan
                                                  Statement of Net Assets Available
                                                 For Benefits With Fund Information
                                                          December 31, 1996
                                                           (In thousands)


                                              Company   Sprint    Equity            Over the                   Managed     Loans
                                               Stock     Stock    Income  Magellan  Counter   Overseas  Bond   Income    Receivable,
                                      Total    Fund      Fund      Fund     Fund      Fund      Fund    Fund    Fund        net
                                     -------- -------- --------- -------- --------- --------- -------- ------- -------- ------------
<S>                                  <C>      <C>      <C>       <C>      <C>       <C>       <C>      <C>     <C>      <C>
Investments, at Fair Value
  Common Stock:  Company Stock Fund,
  Sprint Stock Fund                  $19,831   $7,087   $12,744

  Equity Mutual Funds:  
  Equity Income Fund, Magellan Fund,
  Over the Counter, Overseas Fund     15,967                      $7,489   $5,499     $1,554   $1,425

  Bond Mutual Fund:  Bond Fund         1,054                                                           $1,054

  Managed Income Fund                  6,503                                                                    $6,503

  Loans Receivable, net                2,024                                                                               $2,024
                                     -------- -------- --------- -------- --------- --------- -------- ------- -------- ------------
Net Assets Available for Benefits    $45,379   $7,087   $12,744   $7,489   $5,499     $1,554   $1,425  $1,054   $6,503     $2,024
                                     ======== ======== ========= ======== ========= ========= ======== ======= ======== ============












                                                  See Notes to Financial Statements
</TABLE>
                                       3
<PAGE>
<TABLE>
<CAPTION>

                                         360 Communications Company Retirement Savings Plan
                                                 Statement of Changes in Net Assets
                                            Available for Benefits With Fund Information
                                                For the Year Ended December 31, 1997
                                                           (In thousands)


                                             Company    Sprint    Equity             Over the                  Managed     Loans
                                              Stock     Stock     Income  Magellan   Counter  Overseas  Bond    Income   Receivable,
                                    Total      Fund      Fund      Fund     Fund       Fund     Fund    Fund     Fund       net
                                   -------- --------- --------- --------- --------- --------- -------- ------- -------- ------------
<S>                                <C>      <C>       <C>       <C>       <C>       <C>       <C>      <C>     <C>      <C>
Additions
Investment Income:
    Interest and dividends         $ 2,479   $     -   $   224   $   702   $   623   $  230    $  122  $  150   $  428
    Realized and unrealized 
      appreciation (depreciation)in
      the fair value of investments  7,163      (274)    4,308     1,985     1,147      (43)       40       -        -
                                   -------- --------- --------- --------- --------- --------- -------- ------- --------
        Net investment income        9,642      (274)    4,532     2,687     1,770      187       162     150      428

Contributions:
  Employer contributions, net        7,086     1,860         -     1,404     1,452      528       391     762      689
  Participant contributions          6,977     1,676         -     1,438     1,573      641       446     379      824
                                   -------- --------- --------- --------- --------- --------- -------- ------- --------
      Total contributions           14,063     3,536         -     2,842     3,025    1,169       837   1,141    1,513
                                   -------- --------- --------- --------- --------- --------- -------- ------- --------
Total additions                     23,705     3,262     4,532     5,529     4,795    1,356       999   1,291    1,941

Deductions
  Benefit payments                  (3,029)     (358)     (456)     (542)     (544)    (123)     (123)    (59)    (539)    $ (285)
  Forfeitures                            -       (59)      (77)      (60)      (81)     (33)      (20)    (15)     345          -
  Loan withdrawals                       -      (352)     (244)     (340)     (317)     (62)      (75)    (40)    (299)     1,729
  Administrative expenses              (14)       (2)        -        (3)       (1)       -         -      (1)      (7)         -
                                   -------- --------- --------- --------- --------- --------- -------- ------- -------- ------------
Total deductions                    (3,043)     (771)     (777)     (945)     (943)    (218)     (218)   (115)    (500)     1,444

Loan repayments
  Principal                              -       266         -       163       136       42        39      26      198       (870)
  Interest                             132        42         -        27        24        6         5       3       25          -
                                   -------- --------- --------- --------- --------- --------- -------- ------- -------- ------------
                                       132       308         -       190       160       48        44      29      223       (870)

Other transfers, net                   410       (16)      (61)      (24)      (17)       2         -       -      526          -
                                   -------- --------- --------- --------- --------- --------- -------- ------- -------- ------------
Net increase prior to
  interfund transfers               21,204     2,783     3,694     4,750     3,995    1,188       825   1,205    2,190        574

Interfund transfers, net                 -     1,752    (6,148)    1,780     1,531      773       358     143     (189)         -
                                   -------- --------- --------- --------- --------- --------- -------- ------- -------- ------------
        Net increase (decrease)     21,204     4,535    (2,454)    6,530     5,526    1,961     1,183   1,348    2,001        574

Net assets available for benefits:
    Beginning of year               45,379     7,087    12,744     7,489     5,499    1,554     1,425   1,054    6,503      2,024
                                   -------- --------- --------- --------- --------- --------- -------- ------- -------- ------------

    End of year                    $66,583   $11,622   $10,290   $14,019   $11,025   $3,515    $2,608  $2,402   $8,504     $2,598
                                   ======== ========= ========= ========= ========= ========= ======== ======= ======== ============




                                                  See Notes to Financial Statements
</TABLE>

                                       4
<PAGE>

<TABLE>
<CAPTION>

                                         360 Communications Company Retirement Savings Plan
                                                 Statement of Changes in Net Assets
                                            Available for Benefits with Fund Information
                                       March 7, 1996 (Date of Inception) to December 31, 1996
                                                       (Thousands of Dollars)




                                         Company   Sprint    Equity               Over the                    Managed      Loans
                                          Stock    Stock     Income   Magellan     Counter  Overseas   Bond    Income    Receivable,
                               Total      Fund      Fund      Fund      Fund        Fund      Fund     Fund     Fund        net
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------

<S>                           <C>       <C>       <C>       <C>       <C>        <C>        <C>      <C>      <C>       <C>       
Investment Income:                                                                                                      
   Interest and dividends      $ 1,793    $    -   $   333    $  324     $  620    $   136   $   82   $   33    $  265
   Realized and unrealized 
    appreciation
    (depreciation) in the 
    fair value of investments    1,908       162     1,436       480       (225)        18       21       16         -
                              --------- --------- --------- --------- ---------- ---------- -------- -------- ---------
    Net Investment Income        3,701       162     1,769       804        395        154      103       49       265

Contributions:
  Employer contributions, net    4,853     1,523         -       856        932        210      226      361       745
  Participant contributions      4,837     1,414         1       909      1,029        256      266      198       764
                              --------- --------- --------- --------- ---------- ---------- -------- -------- ---------
   Total contributions           9,690     2,937         1     1,765      1,961        466      492      559     1,509 
                              --------- --------- --------- --------- ---------- ---------- -------- -------- ---------
Total additions                 13,391     3,099     1,770     2,569      2,356        620      595      608     1,774 

Deductions
  Benefit paymets               (1,144)     (358)     (268)     (132)      (128)        (3)     (32)     (12)     (161)    $  (50)
  Forfeitures                        -       (25)      (73)       (7)       (10)        (1)      (2)      (2)      120          -
  Loan withdrawals                   -      (157)     (288)     (213)      (167)       (28)     (34)     (17)     (332)     1,236
  Administrative expenses           (9)       (2)        3        (2)        (1)        (1)       -       (2)       (5)         1
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------
Total deductions                (1,153)     (542)     (626)     (354)      (306)       (33)     (68)     (33)     (378)     1,187

Loan repayments
  Principal                          -       207         -        97         81         15       21       14       141     $ (576)
  Interest                          89        32         -        15         14          2        3        2        21          -
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------
                                    89       239         -       112         95         17       24       16       162       (576) 
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------

Net increase (decrease)prior
 to interfund transfers         12,327     2,796     1,144     2,327      2,145        604      551      591     1,558        611

Interfund transfers, net             -     1,668    (1,922)      479       (215)       612      225        3      (850)         -
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------
      Net increase (decrease)   12,327     4,464      (778)    2,806      1,930      1,216      776      594       708        611

Net assets available 
 for benefits:
  Transfer from Sprint 
  Retirement Savings Plan       33,052     2,623    13,522     4,683      3,569        338      649      460     5,795      1,413
                              --------- --------- --------- --------- ---------- ---------- -------- -------- --------- -----------

   End of period               $45,379    $7,087   $12,744    $7,489     $5,499     $1,554   $1,425   $1,054    $6,503     $2,024
                              ========= ========= ========= ========= ========== ========== ======== ======== ========= ===========












                                                  See Notes to Financial Statements
</TABLE>
                                    
                                        5
<PAGE>




              
               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS



1.       DESCRIPTION OF THE PLAN

The following brief  description of the 360  Communications  Company  Retirement
Savings Plan ("Plan")  provides only general  information.  Participants  should
refer to the Plan  document and the summary plan  description  for more complete
information.

Background

On July 26, 1995,  Sprint  Corporation  ("Sprint")  announced  that its Board of
Directors  decided to pursue a tax-free  spinoff of 360  Communications  Company
(the "Company") to Sprint shareholders. In the Federal Communications Commission
("FCC") auction of wireless Personal  Communications  Services ("PCS") licenses,
Sprint  Spectrum  LP won the  rights to several  markets  that  overlap  service
territories  operated by the  Company.  Under FCC rules,  Sprint was required to
divest or reduce its  cellular  holdings in certain  markets to clear  conflicts
with the PCS licenses  awarded to Sprint Spectrum LP. For these reasons,  Sprint
and its  Board  of  Directors  decided  to  pursue  a  spinoff  of the  cellular
operations of Sprint.

On March 7, 1996, the spinoff was consummated and the Company became a separate,
publicly traded company. Concurrent with the spinoff, a new Plan was established
by which identical  investment  funds were adopted and all account  balances for
the Company's  associates were  transferred from the Sprint  Retirement  Savings
Plan to the Plan.

General

The Plan is a defined contribution plan established and sponsored by the Company
and is intended to qualify  under  Section  401(a) of the Internal  Revenue Code
(the "Code").

The Plan includes a qualified cash or deferred arrangement as defined in Section
401(k) of the Code and is subject to the  provisions of the Employee  Retirement
Income Security Act of 1974 ("ERISA").

Eligibility

Elective  deferrals  made by associates to the Plan are  voluntary.  Individuals
employed by the Company for more than one year and who are not  represented by a
collective  bargaining  unit are  eligible  to  participate.  Regular  full-time
employees who have attained age 35 but not yet completed one year of service are
also eligible to participate in the Plan.



                                       6
<PAGE>


               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS



1.       DESCRIPTION OF THE PLAN (continued)

Contributions

Participants  can  contribute  up to  16% of  their  eligible  pay to a  pre-tax
account,  provided total  contributions to the pre-tax account did not exceed an
annual  limitation  of $9,500 for the 1997 and 1996 Plan years.  The  percentage
that can be  contributed  by  participants  who meet the  definition of a highly
compensated employee as defined in the Code is periodically  recomputed in order
to maintain compliance with the permitted disparity  provisions of the Code. The
annual  limitation on contributions to the pre-tax account is established  under
the Code.  Currently  contributions  are  allowed to only the  pre-tax  account.
Subject to certain limitations and restrictions,  the Plan permits  participants
to make rollover  contributions from other plans qualified under sections 401(a)
of the Code.

The  Company  makes a dollar  for  dollar  matching  contribution  to the  Plan.
Contributions in excess of 6% of each participant's pay are not included in this
calculation  of the  Company  contribution.  Contributions  are  made in cash or
Company stock with a market value equal to the Company contribution requirement.

In 1996, the Company introduced an age-related  contribution  referred to as the
age-progressive  contribution  in the Plan.  This  age-related  contribution  is
available for eligible participants in the Plan who have attained age 25 and are
employed  by the  Company as of the last pay period  each  year.  Employees  not
enrolled  in the Plan that have  completed  one year of service or are age 35 or
older are still eligible for the age-progressive  contribution. If an investment
election  does not  appear  on file for  eligible  participants  at the time the
age-progressive  contribution is made, the allocation is automatically  invested
in the PIMCO Total Return Bond Fund ("Bond Fund").

Investment Funds

Participants may direct their  contributions  into any of seven funds managed by
Fidelity  Investments  Institutional  Services Company,  Inc.: the Equity Income
Fund,  Magellan  Fund,  Managed Income Fund,  Over the Counter Fund,  Bond Fund,
Overseas Fund and Company Stock Fund. Company  contributions are invested in the
same investment funds as plan participant contributions.

The Bond Fund has been invested in the PIMCO Total Return  Investment Fund, Inc.
The Company Stock Fund invests in 360  Communications  Company common stock. The
Managed  Income  Fund is managed by  Fidelity  Management  Trust  Company and is
invested in a pool of investment contracts issued by various insurance companies
and banks.  Since the  spinoff,  Company  associates  participating  in the Plan
cannot  elect  to  invest  money  into  the  Sprint  Stock  Fund.   The  Company
discontinued the Fund on March 31, 1998.

Participants  may redirect the funds in which their  current  contributions  are
invested each pay period.  In addition,  participants may also transfer existing
balances  between funds on any week day, except holidays when the New York Stock
Exchange is closed. However, certain limitations do apply in that at no time can
transfers  be made  directly  or  indirectly  (within 90 days) from the  Managed
Income Fund to the Bond Fund.  During 1997,  the Managed  Income Fund received a
$400,000  distribution  from  the  bankruptcy  settlement  of a fund  previously
available to participants under the Sprint Retirement Savings Plan.


                                       7
<PAGE>


               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS


1.       DESCRIPTION OF THE PLAN (continued)

The  number  of Plan  participants  in each  investment  fund  consisted  of the
following:

                                                 December 31,
                                     ----------------------------------
                                          1997               1996
                                     ---------------    ---------------
           Magellan Fund                  1,735              1,267
           Equity Income Fund             1,707              1,326
           Managed Income Fund            1,331              1,130
           Bond Fund                      2,023              1,164
           Overseas Fund                    828                626
           Company Stock Fund             2,152              2,122
           Over the Counter Fund            909                545
           Sprint Stock Fund              1,214              1,707


Vesting

Participants are 100% vested in their participant  contribution  accounts at all
times.

Participants have an immediate 100% vested right to their Company  contributions
upon 5 or more years of continuous service with the Company. Earlier vesting may
occur, if while an employee of the Company,  a participant:  (1) attains age 65,
(2) incurs a permanent and total disability,  (3) dies, or (4) receives approval
of the Company's Board of Directors under certain circumstances.

Terminating  participants who do not meet these vesting  guidelines  forfeit the
non-vested portion of the Company contribution.  Such amounts are used to offset
future Company contribution requirements.

Withdrawals

Participants  may withdraw  the vested value of their  account when they retire,
terminate  employment  with  the  Company,  reach  age 59 1/2,  meet  "hardship"
requirements  defined in the Code, or become  permanently and totally  disabled.
Withdrawals may also be made from the after-tax portion of their account and the
vested portion of their Company  contribution  account that has been held by the
Plan for two full  calendar  years  following  the year of  contribution.  These
withdrawals  may not be made  more  often  than  twice  per  year.  The  minimum
withdrawal is the lesser of $1,000 or 50% of the amount that may be withdrawn.

Participant Loans

Participants  may borrow the lower of (1)  one-half  of the total value of their
vested account balance,  (2) $50,000 reduced by the highest  outstanding balance
of the participant's loan from the Plan during the one year period ending on the
date the loan is made,  or (3) the total  value of their  pre-tax  account.  The
minimum loan is $1,000. Participants may have no more than two loans outstanding
from the Plan at a time.  Amounts borrowed by participants must be repaid within
5 years and no sooner than 6 months.  In the event that the proceeds of the loan
are used to acquire a participant's  principal residence,  the maximum repayment
period may be as much as 25 years.  The interest rate charged on loans is set by
an administrative committee.

                                       8
<PAGE>


               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS


1.       DESCRIPTION OF THE PLAN (continued)

Participant Accounts

A  separate  account  is  maintained  for each  participant  in the  Plan.  Each
participant's  account is adjusted for (a) Company  contributions made on behalf
of the participant,  (b) the participant's  own contributions  made to the Plan,
including rollover contributions,  (c) the participant's share of any investment
income  (losses),  (d)  withdrawals,  (e)  loans,  (f)  forfeitures  of  Company
contributions due to the participant's  withdrawal and (g) transfers directed by
the participant from one investment fund to another.

Administration and Plan Expenses

The  Plan  is  administered  by  the  Administrative   Committee   ("Committee")
established  pursuant to the Plan. Most administrative  expenses are paid for by
the  Company.  Mutual funds  offered  under the Plan incur fees related to their
daily  operations.  These expenses are paid out of the Plan's mutual fund assets
and are  reflected in their share price or  dividends;  they are neither  billed
directly  to   participants   nor   deducted   from  their   accounts.   Certain
administrative  charges  for  employee  loans are charged to  participants  with
outstanding loans.

Termination

Although the Company has not  expressed an intention to terminate  the Plan,  it
reserves the right to amend or terminate  the Plan at any time.  Should the Plan
terminate,  the accounts of all participants will become  non-forfeitable  as of
the date of termination.

2.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The following is a summary of the significant accounting policies of the Plan:

Valuation of Investments

Investments  of the Plan are  generally  valued at fair market  value.  The fair
market value of the common stock, equity mutual funds, and the bond mutual funds
is based on the value of the last  reported sale on the last business day of the
year. Loans to participants are valued at their principal balance.

Interest

Income from the investments is recorded as earned on an accrual basis.

Use of Estimates

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the reported  amounts of assets,  liabilities,  increases  and  decreases
included in the  financial  statements.  Actual  results could differ from these
estimates.



                                       9
<PAGE>


               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS


2.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Income Tax Status

The Company received a favorable  determination letter from the Internal Revenue
Service which stated that the Plan met applicable  requirements of the Code and,
therefore,  qualified for favorable tax treatment. As a result, no provision for
income taxes is included in these financial statements.  The Plan is required to
be  administered  in accordance with the Plan document and the Code. The Company
is not  aware of any  series of events or  circumstances  that  would  adversely
impact the Plan's qualified status.

Withdrawals

Withdrawals,  other than cash,  are  recorded  at the fair  market  value of the
assets on the date of distribution.

Reclassifications

Certain 1996 amounts have been  reclassified to conform to the presentation used
in 1997.

3.       INVESTMENTS

The following  table presents the cost and fair value of Plan  investments  that
represent  5% or more of the  Plan's  net  assets  available  for  benefits  (in
thousands):

                                    December 31, 1997        December 31, 1996
                                  ---------------------    ---------------------
                                    Cost    Fair Value       Cost    Fair Value
                                  -------- ------------    -------- ------------
Investments at Fair Value as
Determined by Quoted Market Price:
Common Stock:
     Company Stock Fund           $11,228    $11,316        $6,383     $ 7,087
     Sprint Stock Fund              4,568     10,001         8,012      12,744
Fidelity Equity Mutual Funds:
     Magellan Fund                 10,116     11,025         5,619       5,499
     Equity Income Fund            11,178     14,019         7,024       7,489
     Over the Counter Fund          3,556      3,515         1,539       1,554
Managed Income Fund                 8,504      8,504         6,503       6,503


4.       YEAR 2000

The  Company  believes  that  with   modifications  to  existing   software  and
conversions  to new software  the year 2000  project  will not pose  significant
operational  problems  for its  computer  systems.  The  project  also  includes
determining whether third party service providers have reasonable plans in place
to become year 2000 compliant.  The Company anticipates completing the year 2000
project no later than  December  31,  1998.  The  Company  does not expect  this
project to have a material impact on Plan operations.


                                       10
<PAGE>
              
               360 COMMUNICATIONS COMPANY RETIREMENT SAVINGS PLAN
                          NOTES TO FINANCIAL STATEMENTS



5.       SUBSEQUENT EVENT

Merger Agreement with ALLTEL Corporation

On March 16, 1998, the Company entered into an Agreement and Plan of Merger with
ALLTEL  Corporation  ("ALLTEL")  and Pinnacle  Merger Sub,  Inc., a wholly owned
subsidiary of ALLTEL,  pursuant to which each outstanding share of the Company's
common  stock  will be  converted  into the right to  receive  .74 of a share of
ALLTEL common stock, par value $1.00 per share. Upon consummation of the merger,
the Company will become a wholly owned subsidiary of ALLTEL.  The merger may, or
may not, result in a termination of the Plan or merger of the Plan with ALLTEL's
Benefit Plan. A final determination regarding the Plan is expected to be made in
the third quarter of 1998.

                                       11
<PAGE>
















                             SUPPLEMENTAL SCHEDULES













                                      
<PAGE>

                           360 COMMUNICATIONS COMPANY
                             RETIREMENT SAVINGS PLAN
           Line 27a - Schedule of Assets Held for Investment Purposes
                                December 31, 1997
                      (In thousands, except share amounts)



     Description of Assets               Shares            Cost      Fair Value
- --------------------------------   -------------------  -----------  -----------

PIMCO Total Return Fund                   226,646          $2,391      $ 2,402

Company Stock Fund                      1,301,471          11,228       11,622

Fidelity Magellan Fund*                   115,728          10,116       11,025

Fidelity Equity Income Fund*              267,482          11,178       14,019

Fidelity Over the Counter Fund*           105,062           3,556        3,515

Fidelity Overseas Fund*                    80,134           2,579        2,608

Fidelity Managed Income Fund*           8,504,319           8,504        8,504

Sprint Stock Fund                         642,321           4,568       10,290

Loans Receivable, net              Loans with interest                  
                                   rates of 8% and
                                   varying maturites            -        2,598
                                                        -----------  -----------

Total                                                    $ 54,120      $66,583
                                                        ===========  ===========

* Represents a Party-In-Interest




                                       12
<PAGE>
<TABLE>
<CAPTION>
                           360 COMMUNICATIONS COMPANY
                             RETIREMENT SAVINGS PLAN
                 Line 27d - Schedule of Reportable Transactions
                      For the Year Ended December 31, 1997
                                 (In thousands)


                                                                          Fair
                                 Number of    Purchase  Selling           Market  Realized
      Description of Assets     Transactions    Price    Price    Cost    Value     Gain
- ------------------------------- ------------  --------  -------  ------  -------  ---------

Category (iii) = A series of transactions in excess of 5% of plan assets
<S>                             <C>           <C>       <C>      <C>     <C>      <C>

Company Stock Fund                  249        $7,622    $    -  $7,622   $7,622   $    -
                                    235             -     2,813   2,777    2,813       36

Fidelity Magellan Fund*             243         6,065         -   6,065    6,065        -
                                    206             -     1,685   1,567    1,685      118

Fidelity Equity Income Fund*        244         6,152         -   6,152    6,152        -
                                    206             -     1,607   1,398    1,607      209

Fidelity Over the Counter Fund*     209         2,524         -   2,524    2,524        -
                                    147             -       521     507      521       14

Fidelity Managed Income Fund*       225         4,737         -   4,737    4,737        -
                                    220             -     2,735   2,735    2,735        -

Sprint Stock Fund                   226           224         -     224      224        -
                                    225             -     6,986   3,670    6,986    3,316

<FN>

There were no category (i), (ii) or (iv) transactions during the year.

*Represents a Party-In-Interest
</FN>
</TABLE>





                                       13
<PAGE>


                                    SIGNATURE


The Plan.  Pursuant to the requirements of the Securities  Exchange Act of 1934,
the Administrative  Committee,  which administers the Plan, has duly caused this
annual  report to be signed on its  behalf  by the  undersigned  thereunto  duly
authorized.


                                             360 COMMUNICATIONS COMPANY
                                             RETIREMENT SAVINGS PLAN


                                             By: /s/ Jeffery R. Gardner
                                                 Jeffery R. Gardner
                                                 Senior Vice President - Finance


Date:  June 29, 1998


                                       14
<PAGE>


                                  EXHIBIT INDEX



Exhibit
Number                        Description of Exhibits
- ------                        -----------------------


23         Consent of Ernst & Young LLP.











                                       15





                                                                      EXHIBIT 23

                         CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration Statement (Form
S-8 No.  333-1378)  pertaining  to the  360  Communications  Company  Retirement
Savings  Plan of our report dated May 29,  1998,  with respect to the  financial
statements and schedules of the 360  Communications  Company  Retirement Savings
Plan included in this Annual  Report (Form 11-K) for the period ending  December
31, 1997.


                                                      Ernst & Young LLP

Chicago, Illinois
June 24, 1998

                                       16


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