PRIDE AUTOMOTIVE GROUP INC
10QSB, 1996-07-15
AUTO RENTAL & LEASING (NO DRIVERS)
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-QSB





             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                        For the period ended May 31, 1996

                         Commission File Number 0-27944


                          PRIDE AUTOMOTIVE GROUP, INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                       98-0157860
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)


    Pride House, Watford Metro Centre, Tolpits Lane, Watford, England WD1 8SB
               (Address of principal executive offices) (Zip Code)

                                 (800) 698-6590
                (Issuer's telephone number, including area code)




Indicate by (X)  whether  Registrant  (1) has filed all  reports  required to be
filed by Section 13 or 15(d) of the  Securities  Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days. YES X     NO

Common Stock, $.001 par value.  2,652,500 shares outstanding as of May 31, 1996.


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                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES


                                      INDEX


<TABLE>
<CAPTION>
                                                                                 Page(s)
                                                                                 -------
<S>      <C>                                                                     <C>

PART I.  Financial Information:
ITEM 1.  Financial Statements
         Consolidated Condensed Balance Sheets - May 31, 1996
         (Unaudited) and November 30, 1995                                           3.

         Consolidated Condensed Statements of Operations (Unaudited) -
         Six and Three Months Ended May 31, 1996 and 1995                            4.

         Consolidated Condensed Statements of Cash Flows (Unaudited) -
         Six Months Ended May 31, 1996 and 1995                                      5.

         Notes to Interim Consolidated Condensed Financial Statements (Unaudited)    6.

ITEM 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                                       8.


PART II. Other Information                                                          10.


SIGNATURES                                                                          11.
</TABLE>


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PART I. Financial Information

ITEM 1. Financial Statements

                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                      CONSOLIDATED CONDENSED BALANCE SHEET

                                   - ASSETS -

<TABLE>
<CAPTION>
                                                                               May 31,        November 30,
                                                                                1996             1995
                                                                              ---------       ------------
                                                                                     (unaudited)
<S>                                                                         <C>                <C>
ASSETS:
  Cash and cash equivalents                                                 $   459,656        $     3,377
  Accounts receivable                                                         1,322,811          1,241,167
  Inventories                                                                   137,429             31,137
  Property, revenue producing vehicles and equipment - net (Note 2)          11,375,667          9,924,318
  Intangible assets - net (Note 3)                                           10,026,061         10,340,396
  Deferred offering costs                                                        --                 59,940
                                                                            -----------        -----------

TOTAL ASSETS                                                                $23,321,624        $21,600,335
                                                                            ===========        ===========

                    - LIABILITIES AND SHAREHOLDERS' EQUITY -

LIABILITIES:
  Due to creditors (Note 4)                                                 $ 9,559,644        $ 9,925,801
  Loans payable - directors                                                      --                123,668
                                                                            -----------        -----------

TOTAL LIABILITIES                                                             9,559,644         10,049,469
                                                                            -----------        -----------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY (Note 5):
  Preferred stock, $.01 par value, 2,000,000 shares authorized
    none issued or outstanding                                                   --                 --
  Common stock, $.001 par value, 10,000,000 shares authorized
    2,652,500 and 1,560,000 shares issued and outstanding at
    May 31, 1996 and November 30, 1995, respectively                              2,653              1,560

  Additional paid-in capital                                                 14,081,183         11,741,922
  Retained earnings (deficit)                                                  (988,262)          (801,965)
  Foreign currency translation                                                  666,406            609,349
                                                                            -----------        -----------

TOTAL SHAREHOLDERS' EQUITY                                                   13,761,980         11,550,866
                                                                           ------------        -----------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                 $ 23,321,624        $ 21,600,335
                                                                           ============        ============
</TABLE>



                                                                         Page 3.

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                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                         For the Six Months           For the Three Months
                                             Ended May 31,                 Ended May 31,
                                      --------------------------    --------------------------
                                         1996            1995           1996           1995
                                      -----------    -----------    -----------    -----------
<S>                                   <C>            <C>            <C>            <C>
REVENUE:
 Contract hire income                 $ 2,258,438    $ 1,745,556    $ 1,197,459    $   883,082
 Sale of vehicles                       2,496,380      1,755,760      1,355,996        957,968
 Fleet management and other income        423,975         54,015        237,924         27,574
                                      -----------    -----------    -----------    -----------
                                        5,178,793      3,555,331      2,791,379      1,868,624
                                      -----------    -----------    -----------    -----------

EXPENSES:
 Cost of sales                          2,702,151      1,471,915      1,582,533        921,377
 General and administrative expenses      662,139        609,901        259,405        192,274
 Depreciation                           1,226,317        902,603        644,343        377,676
 Amortization of intangible assets        315,360        320,487        157,680        160,244
 Interest expenses and other              459,123        462,684        251,787        340,556
                                      -----------    -----------    -----------    -----------
                                        5,365,090      3,767,590      2,895,748      1,992,127
                                      -----------    -----------    -----------    -----------

LOSS BEFORE PROVISION (CREDIT)
 FOR INCOME TAXES                        (186,297)      (212,259)      (104,369)      (123,503)

 Provision (credit) for income taxes         --             --             --             --
                                      -----------    -----------    -----------    -----------    

NET LOSS                              $  (186,297)   $  (212,259)   $  (104,369)   $  (123,503)
                                      ===========    ===========    ===========    ===========


LOSS PER COMMON SHARE (Note 6)        $      (.09)   $      (.10)   $      (.05)   $      (.06)
                                      ===========    ===========    ===========    ===========

WEIGHTED AVERAGE NUMBER OF
 COMMON SHARES OUTSTANDING (Note 6)     2,163,519      2,060,000      2,266,087      2,060,000
                                      ===========    ===========    ===========    ===========
</TABLE>

                                                                         Page 4.

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                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                                      For the Six Months
                                                                                         Ended May 31,
                                                                                  --------------------------
                                                                                      1996           1995
                                                                                  -----------    -----------
<S>                                                                               <C>            <C>
CASH FLOW FROM OPERATING ACTIVITIES:
 Net loss                                                                         $  (186,297)   $  (212,259)
 Adjustments to reconcile net loss to net cash provided by operating activities:
  Depreciation and amortization                                                     1,246,229      1,219,681
  Amortization of goodwill                                                            295,449        560,479
  (Gain) loss on disposal of fixed assets
  Provision for maintenance costs                                                      23,691        (28,984)
  Foreign currency translation                                                        l25,366       (300,361)
 Changes in assets and liabilities:
  Increase in accounts receivable                                                     (81,644)      (227,761)
  Increase in inventories                                                            (106,292)       (13,147)
  (Decrease) increase in accounts payable, accrued expenses and bank
   line of credit and other creditors                                              (1,162,253)       305,251
                                                                                  -----------    -----------
     Net cash provided from operating activities                                       44,717      1,367,508
                                                                                  -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of revenue - producing assets                                            (3,207,506)    (1,347,226)
 Proceeds from sale of fixed assets                                                   570,037        297,566
                                                                                  -----------    -----------
     Net cash (utilized) by investing activities                                   (2,637,469)    (1,049,660)
                                                                                  -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
 Bank lines of credit                                                                 467,809         --
 Proceeds from sale of common stock                                                 3,282,500         --
 Costs associated with initial public offering                                       (882,206)        --
 Loans repaid to officers                                                            (123,668)        --
 Principal payments of long-term debt                                                 (42,436)       (54,949)
 Proceeds from hire purchase contract funding                                       3,795,711      1,528,931
 Principal repayments of hire purchase contract funding                            (3,448,679)    (1,276,733)
                                                                                  -----------    -----------
     Net cash provided by financing activities                                      3,049,031        197,249
                                                                                  -----------    -----------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                             456,279        515,097

 Cash and cash equivalents, beginning of period                                         3,377         18,480
                                                                                  -----------    -----------

CASH AND CASH EQUIVALENTS, END OF PERIOD                                          $   459,656    $   533,577
                                                                                  ===========    ===========
</TABLE>


                                                                         Page 5.

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                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
          NOTES TO INTERIM CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)



NOTE 1 - DESCRIPTION OF COMPANY:

         Pride  Automotive  Group,  Inc. (the "Company") was incorporated in the
         State of Delaware in March 1995.  Pursuant to the terms and  conditions
         of a reorganization  in March 1995, the Company issued 1,500,000 shares
         of its common stock to Pride, Inc. (an entity incorporated in the State
         of Delaware), thereby making the Company a majority owned subsidiary of
         Pride,  Inc., in exchange for all of the issued and outstanding  shares
         held by  Pride,  Inc.  of  Pride  Management  Services,  Plc.,  (PMS) a
         consolidated group of operating companies located in the United Kingdom
         which  are  engaged  in the  leasing  of motor  vehicles  primarily  on
         contract  hire to local  authorities  and  select  corporate  customers
         throughout the United  Kingdom.  This exchange of stock resulted in PMS
         becoming a wholly owned  subsidiary  of the Company.  The Company,  its
         subsidiary PMS, and PMS's subsidiaries are referred to as the "Company"
         unless the context otherwise  requires.  The accompanying  consolidated
         financial  statements are based on the assumption  that the Company and
         PMS were combined for all periods presented, in a manner similar to the
         pooling of interests  method of  accounting.

         The accounting policies followed by the Company are set forth in Note 2
         to the  Company's  consolidated  financial  statements  included in its
         registration statement on Form SB-2 which was filed with the Securities
         and Exchange  Commission and which is incorporated herein by reference.
         Specific  reference  is made to this  report for a  description  of the
         Company's securities and the notes to consolidated financial statements
         included  therein.

         In the  opinion  of  management,  the  accompanying  unaudited  interim
         consolidated  condensed financial statements of Pride Automotive Group,
         Inc.  and  its  wholly  owned  subsidiaries,  contain  all  adjustments
         necessary to present fairly the Company's  financial position as of May
         31, 1996 and the results of its  operations for the six and three month
         periods  ended  May 31,  1996 and 1995 and its cash  flows  for the six
         month  periods  ended May 31, 1996 and 1995.

         The results of operations for the six and three month periods ended May
         31, 1996 are not  necessarily  indicative of the results to be expected
         for the full year.

NOTE 2 - FIXED ASSETS:

         Fixed assets consists of the following:

                                               May 31,     November 30,
                                                1996           1995
                                             -----------   -----------
         Building and improvements           $ 1,719,415   $ 1,719,415
         Revenue producing vehicles           14,039,749    11,989,192
         Furniture, fixtures and machinery       529,771       519,753
                                             -----------   -----------
                                              16,288,935    14,228,360
         Less: accumulated depreciation        4,913,268     4,304,042
                                             -----------   -----------
                                             $11,375,667   $ 9,924,318
                                             ===========   ===========


                                                                         Page 6.

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                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
          NOTES TO INTERIM CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)



NOTE 3 - INTANGIBLE ASSETS:


         Intangible   assets  consist  primarily  of  goodwill  which  arose  in
         connection  with  the  acquisition  of  certain  subsidiaries  of  PMS.
         Goodwill  is  being  amortized  over a  period  of 10 - 20  years  on a
         straight-line  basis.  Accumulated  amortization  as of  May  31,  1996
         aggregated $2,671,173. Accumulated amortization as of November 30, 1995
         aggregated $2,355,813,  respectively.

         The Company  periodically  reviews the  valuation and  amortization  of
         goodwill to determine  possible  impairment  by  evaluating  events and
         circumstances  that might indicate an inability to recover the carrying
         amount.  Such  evaluation  is  based  on  various  analyses,  including
         profitability projections and cash flows that incorporate the impact on
         existing Company business.


NOTE 4 - DUE TO CREDITORS:

         Included in due to  creditors  as of May 31,  1996,  are amounts in the
         aggregate of  $3,725,807  which are not due and payable until after May
         31, 1997. This amount consists of amounts due to trade creditors, loans
         payable, equipment notes payable and various accruals.


NOTE 5 - COMMON STOCK/INITIAL PUBLIC OFFERING:

         In December 1995, the Company  completed a private  placement  offering
         selling  20 units,  each  unit  consisting  of 25,000  shares of common
         stock, at $6,000 per unit for aggregate gross proceeds of $120,000.

         In April 1996,  the Company  successfully  completed an initial  public
         offering of its common stock. The Company sold 592,500 shares of common
         stock (including the underwriter's  over allotment) at a price of $5.00
         per share and 2,000,000  redeemable common stock purchase warrants at a
         price of $.10 per warrant for  aggregate  net  proceeds of  $2,280,294.
         Each common stock purchase  warrant entities the holder to purchase one
         share of common stock at an exercise price of $5.75.


NOTE 6 - EARNINGS (LOSS) PER SHARE:

         Earnings (loss) per share are computed based upon the weighted  average
         shares and common equivalent shares  outstanding.  The shares issued in
         connection with the  reorganization  (see Note 1), and shares issued at
         values  below the  price at which  shares  were  sold in the  Company's
         initial  public  offering (see Note 5) have been treated as outstanding
         for all periods  presented,  in accordance  with the  guidelines of the
         Securities and Exchange Commission.


                                                                         Page 7.

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ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

         Pride  Automotive  Group,  Inc. (the "Company") was incorporated in the
         State of Delaware in March 1995.  Pursuant to the terms and  conditions
         of a reorganization  agreement  entered into in March 1995, the Company
         issued 1,500,000  shares of its Common Stock to Pride,  Inc. (an entity
         incorporated in the State of Delaware),  in exchange for all the issued
         and  outstanding  shares of PMS,  thereby making the Company a majority
         owned  subsidiary  of Pride and PMS a  wholly-owned  subsidiary  of the
         Company. PMS is the holding company for six wholly-owned  subsidiaries,
         operating as one unit, located in the United Kingdom.  The accompanying
         consolidated  financial statements are based on the assumption that the
         Company and PMS were  combined for all periods  presented,  in a manner
         similar to the pooling of interests  method of accounting.  PMS and its
         wholly-owned  subsidiaries are located in the United Kingdom and follow
         generally accounting  principles in the United Kingdom. For purposes of
         the consolidated  financial  statements of the Company,  the statements
         have been converted to the generally accepted accounting  principles in
         the United States.

         Pride, the Company's  parent, is an entity reporting under the Exchange
         Act, and its reports may be obtained and reviewed by either  contacting
         the Company or the Securities and Exchange  Commission.  Pride, Inc. on
         its own has virtually no operations.  As such, its financial  viability
         is  represented by the financial  statements of the Company.  Pride was
         incorporated  as L.H.M.  Corp. in the State of Delaware on May 10, 1988
         as a "blank  check"  company,  for the  purpose  of  seeking  potential
         business ventures through  acquisition or merger. In April 1990, L.H.M.
         Corp.  entered  into  an  Agreement  and  Plan of  Reorganization  with
         International  Sportsfest,  Inc. ("ISI"), a company formed to engage in
         and establish sports exposition in sports  merchandise such as clothing
         and equipment. ISI never engaged in any business operations. In January
         1994,  ISI entered into an Agreement  and Plan of  Reorganization  with
         PMS,  whereby  PMS  became  a  wholly-owned  subsidiary  of ISI and ISI
         changed its name to Pride, Inc.

         The financial information  presented herein includes:  (i) Consolidated
         Condensed Balance Sheets as of May 31, 1996 and November 30, 1995; (ii)
         Consolidated  Condensed  Statements of Operations for the Six and Three
         Month  Periods  Ended  May 31,  1996 and 1995  and  (iii)  Consolidated
         Condensed  Statements of Cash Flows for the Six Month Periods Ended May
         31, 1996 and 1995.

Results of Operations

         Revenues  increased  when comparing the three months ended May 31, 1995
         to the three months ended May 31, 1996 from  $1,868,624 to  $2,791,379.
         This  increase of $922,755  or 49% was due to more new  business  being
         written  and more  vehicles  being sold on  termination  of  leases.  A
         portion of the  increase,  approximately  $210,000,  resulted  from the
         Company's fleet management  division.  For the six months ended May 31,
         1996,  revenues  increased by $1,623,462 as compared to the prior year.
         As  stated  above,  this was due to  increases  in new  business  being
         written,  more vehicles being sold and an increase in fleet  management
         revenues.

         Cost of  sales  for the  three  and six  month  periods  ended  May 31,
         increased as a percent of revenue by 7.4% and 9.8%, respectively,  when
         comparing  1995 to 1996.  Management  attributes  this  increase to the
         buying of vehicles and selling to third  parties at low margins to take
         advantage  of  dealer  bonuses.  General  and  administration  expenses
         increased by $67,131 and $52,238,  respectively,  for the three and six
         month periods  ended May 31, when  comparing  1995 to 1996.  Management
         attributes  this  increase  and the  increase  in  depreciation  to the
         increase in business  activity,  when  comparing  1995 to 1996.  Income
         before  taxes for the three months ended May 31, 1995 and May 31, 1996,
         prior to the  amortization  of goodwill  for the period  ($160,244  and
         $157,880,  respectively)  aggregated  $36,741  (or $.02 per  share) and
         $53,331 (or

                                                                         Page 8.

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         $.02 per share) respectively.

         This 45% increase is primarily  due to the 49% increase in revenues for
         the quarter.  Income before taxes for the six months ended May 31, 1995
         and May 31, 1996,  prior to the amortization of goodwill for the period
         ($320,487 and $315,360,  respectively) aggregated $108,228 (or $.05 per
         share) and $129,063 (or $.06 per share), respectively.

         The Company reported losses after goodwill amortization of $123,503 (or
         $.06 per share) and  $104,369  (or $.05 per share) for the three  month
         periods  ended  May 31,  when  comparing  1995 and  1996.  The  Company
         reported  losses after goodwill  amortization  of $212,259 (or $.10 per
         share) and $186,297 (or $.09 per share) for the six month periods ended
         May 31, when comparing 1995 and 1996.

Liquidity and Capital Resources

         In December  1995,  the Company sold in a private  offering,  20 units,
         each unit  consisting  of 25,000  shares of common  stock at $6,000 per
         unit for  aggregate  proceeds of $120,000.  In April 1996,  the Company
         successfully  completed an initial public  offering of its common stock
         which  yielded  $2,280,294  of net  proceeds.  Securities  sold in this
         offering  consisted  of 592,500  shares of common  stock and  2,000,000
         redeemable common stock purchase warrants.

         The Company's  balance  sheet at May 31, 1996 reflects  total assets of
         $23,321,624 and total  liabilities of $9,559,644.  Due to the nature of
         the Company's  business,  full  maintenance  leasing of motor  vehicles
         which are long-term  assets,  the balance sheet has been prepared on an
         unclassified  basis.  Therefore,  there is no classification of current
         assets and current liabilities.

         The Company's  total assets and resulting net worth includes the excess
         of  cost  over  net  assets  acquired  and  acquisition  costs,  net of
         amortization,  aggregating  $10,026,061.  These  excess costs are being
         amortized over 10 and 20 year periods, respectively.

         The Company  acquires new  vehicles as required.  There are no material
         planned capital expenditures at the present time.

                                                                         Page 9.

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                               S I G N A T U R E S


         Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended,  the  Registrant has duly caused this Report to be signed on its
behalf by the undersigned thereunto duly authorized.


Dated:  July 12, 1996












                                                PRIDE AUTOMOTIVE GROUP, INC.


                                            By: /s/ Alan Lubinsky
                                                ----------------------------
                                                Chief Executive Officer


                                            By: /s/ Ivan Averbach
                                                ----------------------------
                                                Chief Financial Officer



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