PRIDE AUTOMOTIVE GROUP INC
NT 10-Q, 1997-07-14
AUTO RENTAL & LEASING (NO DRIVERS)
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                              SECURITIES AND EXCHANGE COMMISSION
                                     WASHINGTON, DC  20549

                                          FORM 12b-25

Commission File Number 0-27944

                                  NOTIFICATION OF LATE FILING

(Check One):[] Form 10-KSB [] Form 11-K [] Form 20-F [] Form 10-Q 
[] Form N-SAR
For Period Ending: 
[] Transition Report on Form 10-K [] Transition Report on Form 10-Q
[] Transition Report on Form 20-F [] Transition Report on Form N-SAR
[] Transition Report on Form 11-K

Read the attached instruction sheet before preparing form.  Please print or
type.

Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify 
the Item(s) to which the notification relates: 

                                Part I.  Registrant Information

Full name of registrant Pride Automotive Group, Inc.                      
Former name if applicable

                       Pride House, Watford Metro Centre, Watford Herts
                   Address of principal executive office (Street and number)

                                        WD1 8SB England
                                   City, State and Zip Code 

                               Part II.  Rule 12b-25(b) and (c)
          If the subject report could not be filed without unreasonable effort 
or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the
following should be completed.  (Check appropriate box.)

[]        (a) The reasons described in reasonable detail in Part III of this 
          form could not be eliminated without unreasonable effort or expense;

[X]       (b) The subject annual report, semi-annual report, transition report
          on Form 10-K, 20-F, 11-K or Form N-SAR, or portion thereof will
          be filed on or before the 15th calendar day following the prescribed
          due date; or the subject quarterly report on transition report on Form
          10-Q, or portion thereof will be filed on or before the fifth calendar
          day following the prescribed due date; and

[]        (c) The accountant's statement or other exhibit required by Rule 12b-
          25(c) has been attached is applicable.

                                     Part III.  Narrative
          State below in reasonable detail the reasons why Form 10-K, 11-K,
20-F, 10-Q, N-SAR or the transition report portion thereof could not be filed
within the prescribed time period.  (Attached extra sheets if needed.)

          SEE APPENDIX A ATTACHED HERETO.

                                  Part IV.  Other Information

          (1)        Name and telephone number of person to contact in regard
to this notification

Michael H. Ference, Esq., Lampert & Lampert     (212) 889-7300 
(Name)                                          (Area Code)(Telephone Number)

       (2)        Have all other periodic reports required under Section 13 or
15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment
Company Act of 1940 during the preceding 12 months or for such shorter
period that the registrant was required to file such report(s) been filed?  
If the answer is no, identify report(s).
[X] Yes    [] No

          (3)        Is it anticipated that any significant change in results of
operations from the corresponding period for the last fiscal year will be
reflected by the earnings statements to be included in the subject report or
portion thereof?
[] Yes    [] No

          If so:  attach an explanation of the anticipated change, both
narratively and quantitatively, and, if appropriate, state the reasons why a
reasonable estimate of the results cannot be made.

                                 Pride Automotive Group, Inc.
                         (Name of registrant as specified in charter)

Has cause this notification to be signed on its behalf by the undersigned
thereunto duly authorized.

Date  July 14, 1997            By         /s/ Alan Lubinsky
                                          Alan Lubinsky, President

                     Instruction.         The form may be signed by an
          executive officer of the registrant or by any other duly
          authorized representative.  The name and title of the person
          signing the form shall be type or printed beneath the
          signature.  If the statement is signed on behalf of the
          registrant by an authorized representative (other than an
          executive officer), evidence of the representative's authority
          to sign on behalf of the registrant shall be filed with the
          form.

                                           ATTENTION

          Intentional misstatements or omissions of fact constitute Federal
criminal violations (see 18 U.S.C. 1001)

<PAGE>
                                     GENERAL INSTRUCTIONS

          1.         This form is required by Rule 12b-25 of the General Rules
and Regulations under the Securities Exchange Act of 1934.

          2.         One signed original and four conformed copies of this form
and amendments thereto must be completed and filed with the Securities and
Exchange Commission, Washington, D.C. 20549, in accordance with Rule 0-
3 of the General Rules and Regulations under the Act.  The information
contained in or filed with the form will be made a matter of public record in
the Commission files.

          3.         A manually signed copy of the form and amendments
thereto shall be filed with each national securities exchange on which any
class of securities of the registrant is registered.

          4.         Amendments to the notifications must also be filed on Form
12b-25 but need not restate information that has been correctly furnished. 
The form shall be clearly identified as an amended notification.

          5. Electronic Filers.  This form shall not be used by electronic
filers unable to timely file a report solely due to electronic difficulties.  
Filers unable to submit a report within the time period prescribed due to 
difficulties in electronic filing should comply with either Rule 201 or Rule 
202 of Regulation S-T or apply for an adjustment in filing date pursuant to 
Rule 13(b) of Regulation S-T.

          APPENDIX A

          The Company has not receive completed unaudited statements and
therefore cannot complete the managements discussion and analysis of
financial condition and results of operations in order to file this report by 
its due date.  





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