PRIDE AUTOMOTIVE GROUP INC
PRE 14A, 1997-04-22
AUTO RENTAL & LEASING (NO DRIVERS)
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                          PRIDE AUTOMOTIVE GROUP, INC.
                              Watford Metro Centre
                                  Tolpits Lane
                     Watford Hertordshire, England, WD1 8SB



                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                           To Be Held on May 30, 1997



To the Shareholders of PRIDE AUTOMOTIVE GROUP, INC.

         NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of PRIDE
AUTOMOTIVE GROUP, INC. (the "Corporation") will be held at the corporate offices
of Pride Automotive Group, Inc., located at Watford Metro Centre,  Tolpits Lane,
Watford  Hertordshire,  England WD1 8SB on May 30,  1997 at 11:30 a.m.,  England
time, for the following purposes:

     1. To elect three Directors to the Corporation's Board of Directors to hold
office for a period of one year or until their  successors  are duly elected and
qualified.

     2. To transact  such other  business as may properly be brought  before the
meeting or any adjournment thereof.

         The close of  business  on April 18,  1997 has been fixed as the record
date for the  determination  of shareholders  entitled to notice of, and to vote
at, the meeting and any adjournment thereof.

         You are  cordially  invited to attend the  meeting.  Whether or not you
plan to attend, please complete, date and sign the accompanying proxy and return
it promptly in the enclosed  envelope to assure that your shares are represented
at the meeting.  If you do attend,  you may revoke any prior proxy and vote your
shares in person if you wish to do so.  Any prior  proxy will  automatically  be
revoked if you execute the accompanying  proxy or if you notify the Secretary of
the Corporation, in writing, prior to the Annual Meeting of Shareholders.

                       By order of the Board of Directors


                                                     Alan Lubinsky, Secretary
Dated: May 1, 1997

         WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE COMPLETE, DATE
AND SIGN THE  ENCLOSED  PROXY AND MAIL IT PROMPTLY IN THE  ENCLOSED  ENVELOPE IN
ORDER TO ASSURE  REPRESENTATION  OF YOUR  SHARES.  NO POSTAGE NEED BE AFFIXED IF
MAILED IN THE UNITED STATES.


<PAGE>




                          PRIDE AUTOMOTIVE GROUP, INC.
                              Watford Metro Centre,
                   Tolpits Lane, Watford Hertordshire, England

                                 PROXY STATEMENT

                                       FOR

                         Annual Meeting of Stockholders
                           To Be Held on May 30, 1997




         This  proxy  statement  and the  accompanying  form of proxy  have been
mailed on May 1, 1997 to the  stockholders  of record on April 18, 1997 of Pride
Automotive Group, Inc., a Delaware  corporation (the "Corporation" or "Company")
in connection with the  solicitation of proxies by the Board of Directors of the
Corporation  for use at the Annual Meeting to be held on May 30, 1997 and at any
adjournment thereof.


                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

          Shares  of  the  Corporation's   common  stock  (the  "Common  Stock")
represented by an effective proxy in the accompanying form will, unless contrary
instructions  are specified in the proxy, be voted FOR the election of the three
(3) persons nominated by the Board of Directors as directors.

         Any such  proxy  may be  revoked  at any time  before  it is  voted.  A
stockholder  may revoke this proxy by notifying the Secretary of the Corporation
either in  writing  prior to the  Annual  Meeting  or in  person  at the  Annual
Meeting,  by  submitting a proxy  bearing a later date or by voting in person at
the Annual Meeting.  An affirmative  vote of a plurality of the shares of Common
Stock,  present in person or  represented  by proxy,  at the Annual  Meeting and
entitled  to vote  thereon is  required to elect the  directors.  A  stockholder
voting through a proxy who abstains with respect to the election of directors is
considered  to be present and  entitled to vote on the  election of directors at
the meeting,  and is in effect a negative vote,  but a stockholder  (including a
broker) who does not give  authority to a proxy to vote, or withholds  authority
to vote,  on the  election  of  directors  shall not be  considered  present and
entitled to vote on the election of directors.  A stockholder  voting  through a
proxy who  abstains  with respect to approval of any other matter to come before
the meeting is  considered to be present and entitled to vote on that matter and
is in effect a negative  vote,  but a stockholder  (including a broker) who does
not give  authority to a proxy to vote,  or withholds  authority to vote, on any
such matter shall not be considered present and entitled to vote thereon.



                                        2

<PAGE>



          The Corporation  will bear the cost of the  solicitation of proxies by
the Board of  Directors.  The Board of  Directors  may use the  services  of its
executive officers and certain directors to solicit proxies from stockholders in
person and by mail,  telegram and telephone.  Arrangements may also be made with
brokers, fiduciaries, custodians, and nominees to send proxies, proxy statements
and other material to the beneficial  owners of the  Corporation's  Common Stock
held of record by such  persons,  and the  Corporation  may  reimburse  them for
reasonable out-of-pocket expenses incurred by them in so doing.

          The  Corporation's  annual  report on Form  10-KSB for the fiscal year
ended  November  30,  1996  including  audited  financial  statements,  and  the
Corporation's  quarterly  report  on Form  10-QSB  for the  three  months  ended
February 28, 1997 are annexed hereto

          The  principal  executive  offices of the  Corporation  are located at
Watford Metro Centre,  Tolpits Lane, Watford Hertordshire,  England WD1 8SB, the
Corporation's telephone number is (800) 698-6590.

Independent Public Accountants

          The  Board  of  Directors  of the  Corporation  has  selected  Civvals
Chartered  Accountants,  as  independent  certified  public  accountants  of the
Corporation for the fiscal year ending November 30, 1997.  Stockholders  are not
being asked to approve such selection because such approval is not required. The
audit  services   provided  by  Civvals  Chartered   Accountants   consisted  of
examination  of  financial  statements,  services  relative to filings  with the
Securities  and  Exchange  Commission,  and  consultation  in regard to  various
accounting  matters.   Representatives  of  Civvals  Chartered  Accountants  are
expected to be present at the meeting  and will have the  opportunity  to make a
statement if they so desire and answer appropriate questions.

                               RECENT DEVELOPMENTS

         In November  1996,  the Company,  through its  subsidiary  AC Car Group
Limited, purchased all the assets of AC Cars Limited and Autokraft Limited.

         In April 1996,  the Company  consummated  an initial  public  offering,
whereby the Company sold 950,000  shares of its common stock at a purchase price
of $5.00 per share and 2,000,000  redeemable common stock purchase warrants at a
price of $0.10 per warrant. The warrants are exercisable at a price of $5.75 per
share,  subject to adjustment,  beginning  April 24, 1997 and expiring April 23,
2001. In connection  therewith,  the Company also granted to the  underwriter of
the offering a warrant to purchase  95,000 shares of the Company's  common stock
at a  purchase  price of $5.00 and  200,000  redeemable  common  stock  purchase
warrants,  each warrant  exercisable  to purchase one share of common stock at a
purchase  price of $7.50 per  share.  Other than with  respect  to the  exercise
price,  the terms of the warrants  granted to the  underwriter  are identical to
those  described  above.  The Company's  securities are currently  traded on the
Nasdaq SmallCap Stock Exchange and the Boston Exchange.

         The Company was formed by Pride,  Inc.  ("Pride") in March 1995 for the
purpose of  acquiring  all of the  outstanding  shares of common  stock of Pride
Management  Services,  Plc.,  an  English  corporation  ("PMS").  Prior  to  the
acquisition  PMS was a wholly owned  subsidiary of the Company.  Pursuant to the
terms and conditions of the reorganization in March 1995 (the "Reorganization"),
between the Company,  Pride and PMS, the Company issued  1,500,000 shares of its
Common Stock to Pride in exchange for all of the issued and  outstanding  shares
of PMS. In connection with the

                                        3

<PAGE>



Reorganization  and  formation  of  the  Company,  PMS  became  a  wholly  owned
subsidiary of the Company which was at that time 96% owned by Pride.

         In  October  1994,  Pride  acquired  certain  assets of Master  Vehicle
Contracts Ltd. ("Master"),  an English Company pursuant to the terms of an asset
purchase  agreement.  This  sale was  entered  into by the  appointed  receivers
pursuant to Master's  receivership.  In  connection  with this  purchase,  Pride
acquired  the rights to use the  Master's  name.  Automobiles,  client lists and
computer systems software and hardware approximately $400,000.

         Ivan Averbuch has entered into an employment agreement with the Company
dated September 1995, for a term of 12 months,  commencing  December 1, 1995, to
become the Company's  Chief Financial  Officer,  which agreement is continent on
Mr. Averbuch  obtaining a work permit from the British  government,  in order to
work in England. The agreement is automatically  extendable for an additional 12
months, subject to cancellation by either the Company or Mr. Averbuch on 90 days
written  notice.  Pursuant  to the terms of the  agreement  Mr.  Averbuch  is to
receive an annual salary of $55,000 per annum, subject to review by the board of
directors.


                    VOTING SECURITIES AND SECURITY OWNERSHIP
                   OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

          The securities  entitled to vote at the meeting are the  Corporation's
Common Stock, par value $.002 per share. The presence, in person or by proxy, of
a majority of shares  entitled to vote will constitute a quorum for the meeting.
Each  share of Common  Stock  entitles  its  holder  to one vote on each  matter
submitted  to  stockholders.  The close of  business  on April 18, 1997 has been
fixed as the record  date for the  determination  of  stockholders  entitled  to
notice of and to vote at the meeting and any adjournment  thereof. At that date,
1,995,357  shares of Common  Stock  were  outstanding.  Voting of the  shares of
Common Stock is on a non-cumulative basis.

         The following  table sets forth  information as of April 18, 1997, with
respect to the beneficial ownership of shares of Common Stock by (i) each person
(including  any  "group"  as  that  term  is used  in  Section  13(d)(3)  of the
Securities Exchange Act of 1934, as amended), known by the Corporation to be the
owner of more  than 5% of the  outstanding  shares of  Common  Stock,  (ii) each
director,  and (iii) all officers and directors as a group. Except to the extent
indicated  in the  footnotes to the  following  table,  each of the  individuals
listed  below  possesses  sole voting power with respect to the shares of Common
Stock listed opposite their name.



                                        4

<PAGE>

<TABLE>
<CAPTION>



                                                                 Number of                          Percentage of
Name                                                             Shares                             Share Ownership

<S>                                                              <C>                                <C>  
Pride, Inc.                                                      1,500,000                          53.7%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Alan Lubinsky (1)                                                1,600,000                          54.3%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Peter Dixon                                                      -                                  *
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Ivan Averbuch                                                    -                                  *
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

All officers and
Directors as a group
 (4 persons) (1)                                                 1,600,000                          54.3%

</TABLE>


(1)      New World Finance,  Limited,  which is wholly owned by a trust of which
         family   members  of  Mr.   Lubinsky   are  the   beneficiaries,   owns
         approximately 52.6% of the outstanding shares of Pride, Inc. and may be
         considered the  beneficial  owner of the shares of the Company owned by
         Pride, Inc. The trustee is Elfin Trust Company Limited,  located on the
         Island of Guernsey,  Channel Islands.  Although Mr. Lubinsky  disclaims
         beneficial ownership of the shares owned by New World Finance, Limited,
         it may be expected that such entity will vote its respective  shares in
         favor of proposals espoused by Mr. Lubinsky.  See "Executive 
         Compensation - Employment Agreement."







                                        5

<PAGE>
Certain Reports


         No person who,  during the fiscal year ended  November 30, 1996,  was a
director,  officer  or  beneficial  owner  of  more  than  ten  percent  of  the
Corporation's  Common  Stock  (which  is the  only  class of  securities  of the
Corporation  registered under Section 12 of the Securities  Exchange Act of 1934
(the "Act") (a "Reporting  Person")  failed to file on a timely  basis,  reports
required  by Section 16 of the Act during the most  recent  fiscal year or prior
years, except Alan Lubinsky did not file a Form 4 with respect to the receipt of
stock options in July 1995 and May 1996. Mr. Lubinsky has stated that he intends
on filing a Form 5 to rectify the  situation.  Neither  Ivan  Averbuch nor Peter
Dixon filed a Form 4 with  respect to the receipt of stock  options in May 1996.
Messrs.  Averbuch  and Dixon have  stated  that they  intent to file Form 5's to
rectify  the  situation.  The  Company  has no basis to  believe  that any other
required filing by any of the above indicated individuals has not been made.

          It is expected  that the  following  will be considered at the meeting
and action taken thereon.


                            I. ELECTION OF DIRECTORS


          The Board of Directors currently consists of three members elected for
a term of one year and until their successors are duly elected and qualified.

          An  affirmative  vote of a  plurality  of the shares of Common  Stock,
present in person or represented by proxy at the Annual Meeting, and entitled to
vote  thereon is required to elect the  directors.  All proxies  received by the
Board of  Directors  will be voted for the election as directors of the nominees
listed below if no direction to the contrary is given.  In the event any nominee
is unable to serve,  the proxy solicited  hereby may be voted, in the discretion
of the proxies,  for the election of another  person in his stead.  The Board of
Directors knows of no reason to anticipate this will occur.

         The  following  table sets forth as of April 18, 1997,  with respect to
the three nominees for election as directors of the Corporation:
                                                                              
<TABLE>
<CAPTION>

Name                                Position with Corporation;                                   Continually
                                    Principal Occupation and Age                                 Since

<S>                                 <C>                                                          <C> 
Alan Lubinsky                       President, Secretary and Chairman                            1994
                                    of the Board; 38

Ivan Averbuch                       Chief Financial Officer, Treasurer                           1995
                                    and Director; 41

Allan Edgar                         Director;                                                    ----
- --------------------------------
</TABLE>




                                        6

<PAGE>



         All directors hold office until the next annual meeting of stockholders
or until their  successors are elected and qualified.  Vacancies on the Board of
Directors  may be  filled  by the  remaining  directors.  Officers  are  elected
annually by, and serve at the discretion of the Board of Directors. There are no
family  relationships   between  and  among  any  officer  or  director  of  the
Corporation.

         Alan Lubinsky Mr. Lubinsky has been the President and a director of the
Company since its  inception in March 1995. Mr Lubinsky has been the  President,
Secretary and director of Pride,  Inc since January 14, 1994.  Mr.  Lubinsky has
been the  Chairman  and  Managing  Director of Pride  Management  Services,  Plc
("PMS") since its inception in 1988. Mr. Lubinsky has 18 years experience in the
motor vehicle industry in positions of executive management.

     Ivan  Averbuch Mr.  Averbuch  has been a director  and the Chief  Financial
Officer of the Company  since  December  1995.  Mr.  Averbuch has been the Chief
Financial Officer of the of Pride, Inc. since December 1995. From September 1987
to November 1995, Mr. Averbuch was employed at Kessel  Feinstein,  a member firm
of Grant  Thorton  International,  an  accounting  firm.  In January  1989,  Mr.
Averbuch  was  promoted to audit  manager and  appointed as a partner in October
1992.

         Allan Edgar

         As permitted  under  Delaware  General  Corporation  Law, the Company's
certificate of incorporation  eliminates the personal liability of the directors
to the Company or any of its  shareholders  for  damages  for  breaches of their
fiduciary  duty as directors.  As a result of the  inclusion of such  provision,
stockholders  may be unable to recover  damages  against  directors  for actions
taken by them which  constitute  negligence  or gross  negligence or that are in
violation of their  fiduciary  duties.  The  inclusion of this  provision in the
Company's  Certificate of Incorporation  may reduce the likelihood of derivative
litigation against directors and other types of shareholder litigation.

Board Meetings, Committees and Compensation

         During the fiscal  year ended  November  30,  1996,  no meetings of the
Board of  Directors  were  held and  action  was  taken  on _____  occasions  by
unanimous  written  consent of the Board of  Directors  in lieu of meeting.  The
Corporation  does not pay its directors for  attendance at meetings of the Board
of Directors or committee meetings.

         The Board of Directors  recommends that you vote "FOR" the nominees for
Director.




                                        7

<PAGE>



EXECUTIVE COMPENSATION AND RELATED MATTERS

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to,  earned by, paid by PMS Company  during the years ended  November  30, 1996,
1995 and 1994.  The Company did not incur any  compensation  expense during such
periods.
<TABLE>
<CAPTION>

                                                   Summary Compensation Table

                                                      Annual Compensation

      (a)                           (b)                 (c)             (d)                 (e)

Name and Principal                                                                      Other Annual               Options/
   Position (1)                     Year             Salary($)         Bonus($)         Compensation($)(2)           SARS
- ------------------------            ----             ---------         --------         ------------------         ------


<S>                                 <C>               <C>                <C>            <C>                        <C>       
Alan Lubinsky
  President, Secretary              1996              $160,000           -              $30,000                    100,000(3)
  and Chairman of the Board         1995              $137,750           -               30,000                    -
                                    1994              $135,000           -               30,000                    -
</TABLE>




     (1) All of the Company's administrative functions, including the payment of
salaries,  are performed by Pride Vehicle Contracts Limited, since the Company's
operations  run  basically as one  operation.  The Company  believes  that it is
easier and cost  effective  to  operate in this  manner.  The  Company  plans on
continuing this practice in the future.

     (2) Includes contributions to the Company's pension plan of $18,000 in each
of 1996, 1995 and 1994, respectively, and the cost of an automobile and expenses
of $12,000 annually.

     (3) Alan Lubinsky  entered into an employment  agreement with PAG in August
1995.  The  agreement  is for a term of three  years,  and pays Mr.  Lubinsky an
annual  salary of  $160,000  per annum with 10% yearly  escalations,  subject to
adjustment by PAG's board of directors.  Pursuant to the agreement, Mr. Lubinsky
received stock options under PAG's Senior Management  Incentive Plan to purchase
100,000 shares at $5.50 per share. These options vest at the rate of 33 1/3% per
annum commencing August 1996.



                                        8

<PAGE>



Stock Options

         The following table sets forth certain information concerning the grant
of stock  options  made  during  the year ended  November  30,  1996,  under the
Company's 1995 Senior Management Incentive Plan.
<TABLE>
<CAPTION>


                      OPTION/SAR GRANTS IN LAST FISCAL YEAR
                               (Individual Grants)




                                Individual Grants
(a)                       (b)                     (c)                  (d)                     (e)
                                                  % of Total
                          # of Securities         Options/SAR's
                          underlying              Granted to
                          Options/SAR's           Employees in         Exercise or Base
Name                      Granted(1)              Fiscal Year          Price ($/SH)            Expiration Date
- ----                      ----------              ------------         -------------           ---------------
<S>                       <C>                     <C>                  <C>                     <C>                    
Alan Lubinsky             100,000                 100%                 $5.50                   8/01/08

</TABLE>

(1)      Alan Lubinsky  entered into an employment  agreement with PAG in August
         1995. The agreement is for a term of three years, and pays Mr. Lubinsky
         an annual  salary of  $160,000  per annum with 10% yearly  escalations,
         subject to  adjustment  by PAG's  board of  directors.  Pursuant to the
         agreement,  Mr.  Lubinsky  received  stock  options  under PAG's Senior
         Management  Incentive  Plan to  purchase  100,000  shares  at $5.50 per
         share.  These options vest at the rate of 33 1/3% per annum  commencing
         August 1996. See "Employment Agreements".

         Represents  incentive  stock options  granted under the Company's  1995
         Senior  Management  Incentive Plan (the "Plan").  Options granted under
         the Plan are intended to qualify as incentive  stock  options under the
         Internal Revenue Code of 1986, as amended. Under the terms of the Plan,
         options  may be granted  to  officers,  key  employees,  directors  and
         consultants of the Company until  September  2005.  Options  granted to
         directors, who are not officers or employees, or to consultants, do not
         qualify as incentive stock options.  The option price per share may not
         be less than the fair market value of the Company's  shares on the date
         the option is granted.  However, options granted to persons owning more
         than 10% of the Company's Common Stock may not have a term in excess of
         five  years and may not have an  option  price of less than 110% of the
         fair  market  value per share of the  Company's  shares on the date the
         option is granted. See "--1995 Senior Management Incentive Plan".




                                        9

<PAGE>



         The following table contains  information  with respect to employees of
the Company concerning options held as of November 30, 1996

               AGGREGATED OPTION/SAR EXERCISE IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES
<TABLE>
<CAPTION>


(a)                  (b)                   (c)                     (d)                    (e)
                                                                                          Value of
                                                                     Number of            Unexercised In-
                                                                     Unexercised          The-Money
                                                                     Options/SAR's at     Options/SAR's at
                                                                     FY-End (#)           FY-End($)
                     Shares Acquired       Value Realized($)         Exercisable/         Exercisable/
Name                 on Exercise (#)                                 Unexercisable        Unexercisable(1)
- ---                  ---------------                                 -------------        ----------------
<S>                  <C>                   <C>                       <C>                  <C>
Alan Lubinsky        0                     0                         33,333/66,667        0
</TABLE>


     (1) As of February 20, 1997, the average of the prior day's closing bid and
ask price was $2.63.  Since the exercise price of the Options ($5.50) is greater
than the current average price, the Company believes the Options have no value.

Employment Agreements

         Alan Lubinsky entered into an employment  agreement with the Company in
August 1995. The agreement is for a term of three years,  and pays Mr.  Lubinsky
an annual salary of $160,000 per annum with 10% yearly  escalations,  subject to
adjustment  by the Company's  board of  directors.  Pursuant to the terms of his
employment  agreement,  Mr.  Lubinsky  will devote all his business  time to the
affairs of the  Company  and Pride.  Pursuant  to the  agreement,  Mr.  Lubinsky
received stock options under the Company's Senior  Management  Incentive Plan to
purchase 100,000 shares at $5.50 per share. These options vest at the rate of 33
1/3% per annum commencing August 1996. The agreement restricts Mr. Lubinsky from
competing with the Company for a period of one year after the termination of his
employment.

         Ivan Averbuch entered into an employment  agreement with the Company in
September  1995,  for a term of 24 months,  commencing  December  1,  1995.  The
agreement is  automatically  extendable for an additional 24 months,  subject to
cancellation  by either the Company or Mr.  Averbuch on 90 days written  notice.
Pursuant  to the terms of the  agreement,  Mr.  Averbuch is to receive an annual
salary of $55,000 per annum,  with an annual increase of 10% per annum,  subject
to review by the Company's board of directors.

Senior Management Incentive Plan

         In September 1995, the board of directors adopted the Senior Management
Incentive Plan (the "Management Plan"), which was adopted by written stockholder
consent.  The Management  Plan provides for the issuance of up to 300,000 shares
of the Company's  Common Stock in connection  with the issuance of stock options
and other  stock  purchase  rights to  executive  officers,  key  employees  and
consultants.


                                       10

<PAGE>



         The  adoption  of the  Management  Plan was  prompted  by its desire to
provide the board with sufficient  flexibility  regarding the forms of incentive
compensation which the Company will have at its disposal in rewarding  executive
officers,  key employees and consultants who render significant  services to the
Company  and its  subsidiaries.  The  board of  directors  intends  to offer key
personnel equity ownership in the Company through the grant of stock options and
other rights  pursuant to the  Management  Plan to enable the Company to attract
and retain qualified  personnel  without  unnecessarily  depleting the Company's
cash reserves. The Management Plan is designed to augment the Company's existing
compensation  programs  and is intended to enable the Company to offer to its as
well as its  subsidiaries  executives,  key employees and consultants a personal
interest in the Company's  growth and success through awards of either shares of
Common Stock or rights to acquire shares of Common Stock.

         The  Management  Plan is  intended  to  attract  and  retain  executive
officers,  key employees and consultants whose performance is expected to have a
substantial  impact on the Company's and its  subsidiaries  long-term profit and
growth potential by encouraging and assisting those persons to acquire equity in
the Company.  It is contemplated that only those who perform services of special
importance to the Company will be eligible to  participate  under the Management
Plan.  A total of 300,000  shares of Common  Stock will be reserved for issuance
under  the  Management  Plan.  It is  anticipated  that  awards  made  under the
Management  Plan will be subject to  three-year  vesting  periods,  although the
vesting periods are subject to the discretion of the Administrator.

         Unless otherwise  indicated,  the Management Plan is to be administered
by the board of directors or a committee of the board,  if one is appointed  for
this purpose (the board or such committee, as the case may be, shall be referred
to in the following description as the "Administrator"). Subject to the specific
provisions of the Management Plan, the Administrator will have the discretion to
determine the recipients of the awards,  the nature of the awards to be granted,
the dates such awards will be granted,  the terms and  conditions  of awards and
the  interpretation of the Management Plan, except that any award granted to any
employee of the  Company  who is also a director  of the  Company  shall also be
subject,  in the event the persons  serving as members of the  Administrator  of
such plan at the time such award is  proposed  to be granted do not  satisfy the
requirements regarding the participation of "disinterested persons" set forth in
Rule 16b-3 ("Rule 16b-3") promulgated under the Exchange Act, to the approval of
an  auxiliary  committee  consisting  of not less than two  individuals  who are
considered  "disinterested  persons" as defined under Rule 16b-3. As of the date
hereof,  the Company  has not yet  determined  who will serve on such  auxiliary
committee,  if one is required.  The Management  Plan  generally  provides that,
unless the  Administrator  determines  otherwise,  each option or right  granted
under a plan shall become  exercisable in full upon certain  "change of control"
events as described in the  Management  Plan. If any change is made in the stock
subject to the Management  Plan, or subject to any right or option granted under
the   Management   Plan   (through   merger,   consolidation,    reorganization,
recapitalization,  stock dividend,  dividend in property other than cash,  stock
split,  liquidating dividend,  combination of shares, exchange of shares, change
in corporate  structure or otherwise),  the Administrator  will make appropriate
adjustments to such plans and the classes,  number of shares and price per share
of stock subject to  outstanding  rights or options.  Generally,  the Management
Plan may be  amended  by  action  of the  board of  directors,  except  that any
amendment  which would increase the total number of shares subject to such plan,
extend the duration of such plan,  materially  increase the benefits accruing to
participants under such plan, or would change the category of persons who can be
eligible for awards under such plan must be approved

                                       11

<PAGE>



by  affirmative  vote of a  majority  of  stockholders  entitled  to  vote.  The
Management Plan permits awards to be made thereunder until September, 2005.

         Directors  who are not  otherwise  employed by the Company  will not be
eligible for  participation in the Management Plan. The Management Plan provides
for  four  types  of  awards:  stock  options,  incentive  stock  rights,  stock
appreciation rights (including limited stock appreciation rights) and restricted
stock purchase agreements, as described below.

         Stock Options.  Options granted under the Management Plan may be either
incentive  stock  options  ("ISOs")  or  options  which do not  qualify  as ISOs
("non-ISOs").  ISOs may be granted  at an option  price of not less than 100% of
the fair market value of the Common  Stock on the date of grant,  except that an
ISO granted to any person who owns capital stock  representing  more than 10% of
the total  combined  voting  power of all classes of Common Stock of the Company
("10% stockholder") must be granted at an exercise price of at least 110% of the
fair market  value of the Common  Stock on the date of the grant.  The  exercise
price of the  non-ISOs  may not be less than 85% of the fair market value of the
Common  Stock  on  the  date  of  grant.  Unless  the  Administrator  determines
otherwise,  no ISO or non-ISO may be exercisable  earlier than one year from the
date of grant.  ISOs may not be granted to persons who are not  employees of the
Company.  ISOs granted to persons other than 10% stockholders may be exercisable
for a period of up to ten  years  from the date of grant;  ISOs  granted  to 10%
stockholders  may be exercisable  for a period of up to five years from the date
of grant.  No  individual  may be granted  ISOs that become  exercisable  in any
calendar  year for Common  Stock having a fair market value at the time of grant
in excess of  $100,000.  Non-ISOs  may be  exercisable  for a period of up to 13
years from the date of grant. In connection with the Company's  entering into an
employment  agreement with its president,  Alan Lubinsky,  Mr. Lubinsky received
100,000 stock  options to purchase  shares of Common  Stock.  See  "Management -
Employment Agreement."

         Payment for shares of Common Stock  purchased  pursuant to the exercise
of stock options  shall be paid in full in cash,  by certified  check or, at the
discretion of the Administrator, (i) by promissory note combined with cash, (ii)
by shares of Common Stock having a fair market value equal to the total exercise
price or (iii)  by a  combination  of (i) and (ii)  above.  The  provision  that
permits  the  delivery  of  already  owned  shares of stock as  payment  for the
exercise of an option may permit "pyramiding".  In general, pyramiding enables a
holder to start with as little as one share of common  stock  and,  by using the
shares of common stock  acquired in  successive,  simultaneous  exercises of the
option,  to  exercise  the  entire  option,  regardless  of the number of shares
covered  thereby,  with no additional cash or investment other than the original
share of Common Stock used to exercise the option.

         Upon termination of employment or consulting services, an optionee will
be entitled to  exercise  the vested  portion of an option for a period of up to
three  months  after the date of  termination,  except  that if the  reason  for
termination was a discharge for cause, the option shall expire immediately,  and
if the reason  for  termination  was for death or  permanent  disability  of the
optionee, the vested portion of the option shall remain exercisable for a period
of twelve months thereafter.



                                       12

<PAGE>



         Incentive  Stock Rights.  Incentive  stock rights  consist of incentive
stock  units  equivalent  to one  share of  Common  Stock in  consideration  for
services performed for the Company.  Each incentive stock unit shall entitle the
holder thereof to receive,  without  payment of cash or property to the Company,
one  share of Common  Stock in  consideration  for  services  performed  for the
Company or any subsidiary by the employee, subject to the lapse of the incentive
periods,  whereby  the  Company  shall  issue  such  number of  shares  upon the
completion of each specified period. If the employment or consulting services of
the holder with the Company  terminate prior to the end of the incentive  period
relating to the units  awarded,  the rights  shall  thereupon  be null and void,
except  that if  termination  is caused by death or  permanent  disability,  the
holder or his/her heirs,  as the case may be, shall be entitled to receive a pro
rata portion of the shares  represented by the units, based upon that portion of
the incentive period which shall have elapsed prior to the death or disability.

         Stock Appreciation  Rights (SARs). SARs may be granted to recipients of
options under the Management Plan. SARs may be granted  simultaneously  with, or
subsequent  to, the grant of a related option and may be exercised to the extent
that  the  related  option  is  exercisable,  except  that  no  general  SAR (as
hereinafter  defined) may be exercised within a period of six months of the date
of grant of such SAR and no SAR granted  with respect to an ISO may be exercised
unless the fair market value of the Common Stock on the date of exercise exceeds
the exercise  price of the ISO. A holder may be granted  general SARs  ("general
SARs") or limited SARs ("limited SARs"), or both. General SARs permit the holder
thereof to receive an amount (in cash,  shares of Common Stock or a  combination
of both) equal to the number of SARs  exercised  multiplied by the excess of the
fair market  value of the Common  Stock on the  exercise  date over the exercise
price of the related  option.  Limited SARs are similar to general SARs,  except
that, unless the Administrator determines otherwise,  they may be exercised only
during  a  prescribed  period  following  the  occurrence  of one or more of the
following  "Change of Control"  transactions:  (i) the  approval of the Board of
Directors of a consolidation or merger in which the Company is not the surviving
corporation,  the sale of all or substantially all the assets of the Company, or
the liquidation or dissolution of the Company; (ii) the commencement of a tender
or exchange offer for the Company's Common Stock (or securities convertible into
Common Stock) without the prior consent of the Board;  (iii) the  acquisition of
beneficial  ownership by any person or other  entity  (other than the Company or
any employee benefit plan sponsored by the Company) of securities of the Company
representing  25% or more  of the  voting  power  of the  Company's  outstanding
securities;  or (iv) if during any period of two years or less,  individuals who
at the beginning of such period  constitute the entire Board cease to constitute
a majority of the Board, unless the election, or the nomination for election, of
each new director is approved by at least a majority of the directors then still
in office.

         The exercise of any portion of either the related  option or the tandem
SARs will cause a  corresponding  reduction  in the  number of shares  remaining
subject to the option or the tandem SARs,  thus  maintaining  a balance  between
outstanding options and SARs.

         Restricted  Stock  Purchase   Agreements.   Restricted  stock  purchase
agreements  provide  for the sale by the  Company  of shares of Common  Stock at
prices  to be  determined  by the  Board,  which  shares  shall  be  subject  to
restrictions  on disposition for a stated period during which the purchaser must
continue employment with the Company in order to retain the shares.  Payment can
be made in cash, a promissory  note or a combination  of both. If termination of
employment  occurs for any reason  within six months after the date of purchase,
or for any  reason  other than death or by  retirement  with the  consent of the
Company after the six-month  period but prior to the time that the  restrictions
on disposition  lapse, the Company shall have the option to reacquire the shares
at the original purchase price.

         Restricted  shares awarded under the Management Plan will be subject to
a period of time  designated  by the  Administrator  (the  "restricted  period")
during  which the  recipient  must  continue  to render  services to the Company
before the restricted  shares will become  vested.  The  Administrator  may also
impose other  restrictions,  terms and conditions that must be fulfilled  before
the restricted shares may vest.

         Upon the grant of restricted shares,  stock certificates  registered in
the name of the recipient will be issued and such shares will constitute  issued
and outstanding  shares of Common Stock for all corporate  purposes.  The holder
will have the right to vote the  restricted  shares and to receive  all  regular
cash  dividends  (and  such  other   distributions  as  the   Administrator  may
designate),  if any, which are paid or distributed on the restricted shares, and
generally to exercise all other rights as a holder of Common Stock, except that,
until the end of the restricted  period:  (i) the holder will not be entitled to
take possession of the stock certificates representing the restricted shares and
(ii) the holder will not be entitled to sell,  transfer or otherwise  dispose of
the  restricted  shares.  A breach  of any  restrictions,  terms  or  conditions
established  by the  Administrator  with respect to any  restricted  shares will
cause a forfeiture of such restricted shares.

         Upon   expiration  of  the   applicable   restricted   period  and  the
satisfaction of any other applicable  conditions,  all or part of the restricted
shares and any dividends or other  distributions  not  distributed to the holder
(the "retained distributions") thereon will become vested. Any restricted shares
and any retained distributions thereon which do not so vest will be forfeited to
the Company.  If prior to the  expiration of the  restricted  period a holder is
terminated  without  cause or  because  of a total  disability  (in each case as
defined in the Management Plan), or dies, then,  unless otherwise  determined by
the  Administrator at the time of the grant, the restricted period applicable to
each award of restricted shares will thereupon be deemed to have expired. Unless
the Administrator  determines  otherwise,  if a holder's  employment  terminates
prior to the expiration of the applicable restricted period for any reason other
than as set forth above,  all restricted  shares and any retained  distributions
thereon will be forfeited.

         Accelerating of the vesting of the restricted shares shall occur, under
the provisions of the Management Plan, on the first day following the occurrence
of any of the following:  (a) the approval by the stockholders of the Company of
an "Approved Transaction"; (b) a "Control Purchase"; or (c) a "Board Change".

          An  "Approved  Transaction"  is  defined as (A) any  consolidation  or
merger of the Company in which the Company is not the  continuing  or  surviving
corporation  or pursuant to which shares of Common Stock would be converted into
cash,  securities or other  property other than a merger of the Company in which
the  holders  of Common  Stock  immediately  prior to the  merger  have the same
proportionate ownership of common stock of the surviving corporation immediately
after the merger,  or (B) any sale, lease,  exchange,  or other transfer (in one
transaction or a series of related  transactions) of all, or substantially  all,
of the assets of the  Company,  or (C) the  adoption of any plan or proposal for
the liquidation or dissolution of the Company.

         A "Control  Purchase" is defined as  circumstances  in which any person
(as such term is defined in Sections 13(d)(3) and 14(d)(2) of the Exchange Act),
corporation or other entity (other than the Company or

                                       13

<PAGE>



any  employee  benefit plan  sponsored  by the  Company) (A) shall  purchase any
Common Stock of the Company (or securities convertible into the Company's Common
Stock) for cash,  securities  or any other  consideration  pursuant  to a tender
offer or exchange offer, without the prior consent of the Board of Directors, or
(B) shall become the  "beneficial  owner" (as such term is defined in Rule 13d-3
under the Exchange Act),  directly or  indirectly,  of securities of the Company
representing  twenty-five  percent (25%) or more of the combined voting power of
the then outstanding securities of the Company ordinarily (and apart from rights
accruing under special  circumstances)  having the right to vote in the election
of directors  (calculated as provided in paragraph (d) of such Rule 13d-3 in the
case of rights to acquire the Company's securities).

         A "Board  Change"  is  defined as  circumstances  in which,  during any
period of two  consecutive  years or less,  individuals  who at the beginning of
such period constitute the entire Board shall cease for any reason to constitute
a majority  thereof  unless the election,  or the nomination for election by the
Company's stockholders,  of each new director was approved by a vote of at least
a majority of the directors then still in office.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Pursuant to the terms of the acquisition of County in 1992, the Company
paid  $1  and  assumed  approximately  $11,500,000  of  net  liabilities.  These
liabilities  were  purchased by New World Finance  Limited within thirty days of
the  acquisition.  New World Finance Limited ("New World") is a company which is
wholly owned by New World Trust,  the  beneficiaries of which are members of Mr.
Lubinsky's family. This debt accrued interest at 6% and was repayable five years
from  the date of  issuance.  This  debt was  converted  in  March  1992  into a
convertible  note,  which was convertible  into shares of common stock of PMS at
$1.50 per share. In March 1992, New World converted approximately $5,250,0000 of
the note  into  3,500,000  shares of PMS.  In March  1993,  New World  converted
approximately  $3,750,000 of the note into  2,500,000  shares of PMS. In January
1994,  pursuant to the  reorganization  of Pride and PMS, Pride acquired all the
shares of PMS from New World,  and issued  shares of common  stock of Pride,  in
return. In September 1994, the right to convert the note into shares of PMS, was
converted into the right to purchase shares of common stock of Pride, at a price
to be determined by the board of directors of Pride, as of each conversion date.
In  addition,  New World  guaranteed  to PMS that the sale  proceeds of vehicles
acquired from County would be at least equal to the residual  value shown on the
books of County as of the date of the acquisition.  Mr. Lubinsky did not vote on
the conversion price of any of the following conversions. In September 1994, New
World converted $1,125,000 into 281,250 shares of common stock of Pride, Inc. In
October 1994, New World  converted  $400,000 into 114,285 shares of common stock
of Pride, Inc. In January 1995, New World converted $155,000 into 155,000 shares
of common stock of Pride, Inc.

         In August  1995,  the Company  determined,  with the  agreement  of New
World,  that the estimated  ultimate sales values of the vehicles were less than
expected and it was agreed that the note  ($562,292) be written off and canceled
against the New World guarantee.


                                       14

<PAGE>



         In March 1995,  Pride  formed the Company in the State of Delaware  and
reorganized  its corporate  structure by exchanging all of its shares of PMS for
1,500,000  shares of the  Company's  Common  Stock,  making  PMS a wholly  owned
subsidiary of the Company.

         In March 1995,  the Company issued 60,000 shares of its Common Stock to
Lampert & Lampert, counsel to the Company for fees and expenses of $500.

         In July 1995,  PMS entered  into a loan  agreement  with the  Company's
president,  whereby PMS borrowed approximately  $232,500. The loan is payable on
demand and accrues interest at the rate of 2.5% over the Midland Bank base rate.
The  principal  balance of such loan was $117,034 as of February  29, 1996.  The
principal amount of the loan,  including accrued interest thereon,  will be paid
from the proceeds of this Offering. "Use of Proceeds."

         In December 1995, the Company consummated a private placement offering,
whereby the Company sold 20 units,  each unit comprised  25,000 shares of Common
Stock at a purchase price of $6,000 per unit.

         In April 1996,  the Company  consummated  an initial  public  offering,
whereby the Company sold 950,000  shares of its common stock at a purchase price
of $5.00 per share and 2,000,000  redeemable common stock purchase warrants at a
price of $0.10 per warrant. The warrants are exercisable at a price of $5.75 per
share,  subject to adjustment,  beginning  April 24, 1997 and expiring April 23,
2001. In connection  therewith,  the Company also granted to the  underwriter of
the offering a warrant to purchase  95,000 shares of the Company's  common stock
at a  purchase  price of $5.00 and  200,000  redeemable  common  stock  purchase
warrants,  each warrant  exercisable  to purchase one share of common stock at a
purchase  price of $7.50 per  share.  Other than with  respect  to the  exercise
price,  the terms of the warrants  granted to the  underwriter  are identical to
those  described  above.  The Company's  securities are currently  traded on the
Nasdaq SmallCap Stock Exchange and the Boston Exchange.

         In November  1996,  the Company,  through its  subsidiary  AC Car Group
Limited, purchased all the assets of AC Cars Limited and Autokraft Limited.

     For a description of the Company's  employment  agreements,  see "Executive
Compensation - Employment Agreements."



                                       15

<PAGE>



                              FINANCIAL INFORMATION

         ENCLOSED HEREIN ARE THE AUDITED FINANCIAL STATEMENTS OF THE COMPANY FOR
THE YEAR ENDED NOVEMBER 30, 1996 AND THE UNAUDITED FINANCIAL  STATEMENTS FOR THE
THREE MONTHS ENDED FEBRUARY 28, 1997. A COPY OF THE CORPORATION'S  ANNUAL REPORT
ON FORM 10-KSB FOR THE FISCAL  YEAR ENDED  NOVEMBER  30, 1996 AND THE  QUARTERLY
REPORT ON FORM 10-QSB FOR THE QUARTER  ENDED  FEBRUARY 28, 1997,  FILED WITH THE
SECURITIES AND EXCHANGE  COMMISSION WILL BE FURNISHED  WITHOUT THE  ACCOMPANYING
EXHIBITS TO STOCKHOLDERS  WITHOUT CHARGE UPON WRITTEN  REQUEST  THEREFOR SENT TO
PRIDE, INC., WATFORD METRO CENTRE,  TOLPITS LANE, WATFORD HERTORDSHIRE,  ENGLAND
WD1 8SB. EACH SUCH REQUEST MUST SET FORTH A GOOD FAITH REPRESENTATION THAT AS OF
APRIL 18, 1997 THE PERSON MAKING THE REQUEST WAS THE BENEFICIAL  OWNER OF COMMON
SHARES  OF  THE   CORPORATION   ENTITLED  TO  VOTE  AT  THE  ANNUAL  MEETING  OF
STOCKHOLDERS.

                               IV. OTHER BUSINESS

          As of the date of this proxy  statement,  the only business  which the
Board of Directors  intends to present,  and knows that others will present,  at
the  Annual  Meeting is that  herein  above set  forth.  If any other  matter or
matters are properly  brought  before the Annual  Meeting,  or any  adjournments
thereof,  it is the intention of the persons named in the  accompanying  form of
proxy to vote the proxy on such matters in accordance with their judgment.


Stockholder Proposals

          Proposals   of   stockholders   intended  to  be   presented   at  the
Corporation's  1997  Annual  Meeting of  Stockholders  must be  received  by the
Corporation  on or prior to January 2, 1998 to be eligible for  inclusion in the
Corporation's  proxy  statement and form of proxy to be used in connection  with
the 1997 Annual Meeting of Stockholders.

                                             By Order of the Board of Directors,


                                                                   Alan Lubinsky
                                                                       Secretary

May 1, 1997

          WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE  COMPLETE AND
RETURN YOUR PROXY PROMPTLY IN THE ENCLOSED  ENVELOPE.  NO POSTAGE IS REQUIRED IF
IT IS MAILED IN THE UNITED STATES OF AMERICA.

                                       16

<PAGE>



                          PRIDE AUTOMOTIVE GROUP, INC.

                  Annual Meeting of Stockholders - May 30, 1997

                    PROXY SOLICITED BY THE BOARD OF DIRECTORS


                  The  undersigned   hereby  appoints  Alan  Lubinsky  and  Ivan
Averbuch and each of them, proxies,  with full power of substitution to each, to
vote all shares of Common Stock of Pride  Automotive  Group,  Inc.  owned by the
undersigned at the Annual Meeting of  Stockholders  of Pride  Automotive  Group,
Inc. to be held on May 30, 1997 and at any adjournments thereof, hereby revoking
any proxy heretofore given. The undersigned instructs such proxies to vote:

         I.       ELECTION OF DIRECTORS

FOR all nominees listed               WITHHOLD AUTHORITY
below                                 (except as marked to vote for all nominees
                                      to the contrary below) 
|_|                                   listed below |_|

     (Instruction:  To withhold authority for any individual  nominee,  strike a
line through the nominee's name in the list below)

Alan Lubinsky            Ivan Averbuch                 Allan Edgar

    and to vote upon any other  business as may properly come before the meeting
or any adjournment thereof, all as described in the Proxy Statement dated May 1,
1997, receipt of which is hereby acknowledged.


(Continued and to be signed on the reverse side)

                                       17

<PAGE>


                  Either of the  proxies or their  respective  substitutes,  who
shall be present and acting shall have and may  exercise  all the powers  hereby
granted.

                  THE  SHARES  REPRESENTED  BY THIS  PROXY WILL BE VOTED FOR THE
ELECTION OF FIVE DIRECTORS UNLESS CONTRARY INSTRUCTIONS ARE GIVEN.

                  Said  proxies  will use their  discretion  with respect to any
other matters which properly come before the meeting.

                  THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.
PLEASE SIGN AND RETURN THE PROXY IN THE ENCLOSED ENVELOPE.



Dated:___________________________, 1997


- ---------------------------------------


- ---------------------------------------


     (Please date and sign exactly as name appears at left. For joint  accounts,
each joint owner should sign, Executors, administrators,  trustees, etc., should
also so indicate when signing.)


                                       18

<PAGE>


                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>

                                                                                                                    Page Nos

<S>                                                                                                                   <C>
Independent Auditors' Report                                                                                      F - 2

Financial Statements:
    Consolidated Balance Sheets as of November 30, 1996 and 1995                                                  F - 3
    Consolidated Statements of Operations for the Years Ended November 30, 1996 and 1995                          F - 4

    Consolidated Statement of Changes in Shareholders' Equity for the Two Years in the
    Period Ended November 30, 1996                                                                                F - 5

    Consolidated Statements of Cash Flows for the Years Ended November 30, 1996 and 1995                          F - 6


Notes to Consolidated Financial Statements                                                                        F - 7
</TABLE>

                                                         F - 1


<PAGE>
                          INDEPENDENT AUDITORS' REPORT


We have audited the accompanying consolidated balance sheets of Pride Automotive
Group,  Inc. and  subsidiaries  as of November 30, 1996 and 1995 and the related
consolidated statements of operations,  changes in shareholders' equity and cash
flows for each of the two years in the period ended  November  30,  1996.  These
consolidated  financial  statements are the  responsibility of the Corporation's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United Kingdom which are  substantially the same as those followed in the
United States.  Those  standards  require that we plan and perform the audits to
obtain reasonable  assurance about whether the financial  statements are free of
material  misstatements.  An audit includes examining on a test basis,  evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

In our opinion,  the above mentioned  consolidated  financial statements present
fairly, in all material  respects,  the consolidated  financial  position of the
Corporation as of November 30, 1996 and 1995 and the results of their operations
for the two years in the period  ended  November  30,  1996 in  conformity  with
accounting principles generally accepted in the United States of America.

Our audits also include the  translation  of British  pounds into United  States
dollars for amounts included in the consolidated  financial  statements.  In our
opinion,  such  translation has been made in conformity with the basis stated in
Note 2(h) of the notes to the consolidated financial statements.





MARBLE ARCH HOUSE
66-68 SEYMOUR STREET
LONDON W1H 5AF                                         CIVVALS
UNITED KINGDOM                FEBRUARY 14, 1997        CHARTERED ACCOUNTANTS




                                                         F - 2


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                              - ASSETS (Note 6(a) -
<TABLE>
<CAPTION>
                                                                                                 November 30,
                                                                                                 1996           1995
                                                                                                 -------------  -----------

ASSETS:
<S>                                                                                              <C>            <C>            
  Cash and cash equivalents                                                                      $     250,699  $         3,377
  Accounts receivable (Notes 2c and 3)                                                               2,022,011        1,241,167
  Inventories (Note 2d)                                                                              1,022,655           31,137
  Property, revenue producing vehicles and equipment - net (Notes 2e, 4, 6 and 7)                   18,681,638        9,924,318
  Intangible assets - net (Note 2f)                                                                 11,712,578       10,340,396
  Deferred offering costs                                                                              -                 59,940
                                                                                          --------------------  ---------------
TOTAL ASSETS                                                                                       $33,689,581      $21,600,335
                                                                                                   ===========      ===========

                    - LIABILITIES AND SHAREHOLDERS' EQUITY -

LIABILITIES:
  Bank line of credit (Note 6a)                                                                  $   2,964,465     $  1,093,680
  Accounts payable                                                                                     624,953        1,291,368
  Accrued liabilities and expenses (Note 5)                                                            490,915          358,892
  Bank debt (Note 6b)                                                                                1,002,571        1,070,492
  Obligations under hire purchase contracts (Note 7)                                                11,034,951        5,578,565
  Loans payable - directors (Note 9)                                                                   -                123,668
  Other liabilities (Note 8)                                                                            33,560          532,804
  Acquisition debt payable (Note 10)                                                                 5,098,470             -
                                                                                                 ---------------------------
TOTAL LIABILITIES                                                                                   21,249,885       10,049,469
                                                                                                  ------------     ------------

MINORITY INTEREST IN SUBSIDIARY (Note 18)                                                               -                  -
                                                                                          ----------------------------------

COMMITMENTS AND CONTINGENCIES (Notes 14 and 17)

SHAREHOLDERS' EQUITY (Notes 11, 12 and 19):
  Preferred stock, $.01 par value, 2,000,000 shares authorized, none issued
    or outstanding                                                                                     -                -
  Common stock, $.001 par value, 10,000,000 shares authorized 2,652,500
    and 1,560,000 shares issued and outstanding in 1996 and 1995, respectively                           2,653            1,560
  Additional paid-in capital                                                                        14,026,758       11,741,922
  Retained earnings (deficit)                                                                       (1,456,963)        (801,965)
  Foreign currency translation (Note 2h)                                                              (132,752)         609,349
                                                                                                --------------   --------------

TOTAL SHAREHOLDERS' EQUITY                                                                          12,439,696       11,550,866
                                                                                                 -------------     ------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                                         $33,689,581      $21,600,335
                                                                                                   ===========      ===========
</TABLE>

                 See notes to consolidated financial statements.

                                      F - 3


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>

                                                                                                  November 30,
                                                                                                  1996             1995
                                                                                                  ---------        -----------

REVENUES (Notes 2i and 14):
<S>                                                                                                <C>             <C>         
  Contract hire income                                                                             $ 6,286,677     $  4,723,539
  Sale of vehicles                                                                                   5,839,080        4,629,860
  Fleet management and other income                                                                    758,261          369,657
                                                                                                --------------   --------------

TOTAL REVENUE                                                                                       12,884,018        9,723,056
                                                                                                 -------------    -------------

COSTS AND EXPENSES:
  Cost of sales                                                                                     10,241,850        7,297,331
  General and administrative expenses                                                                1,802,111        2,035,529
  Amortization of goodwill                                                                             634,813          630,718
  Interest and other                                                                                   860,242          629,623
                                                                                                --------------   --------------

                                                                                                    13,539,016       10,593,201

(LOSS) BEFORE PROVISION FOR INCOME TAXES                                                              (654,998)        (870,145)

  Provision for income taxes (Notes 2g and 13)                                                         -                   -


NET (LOSS)                                                                                       $    (654,998)   $    (870,145)
                                                                                                 =============    =============

(LOSS) PER COMMON SHARE (Note 2j)                                                                   $(.27)            $(.42)
                                                                                                    =====             =====

WEIGHTED AVERAGE NUMBER OF COMMON AND COMMON
  EQUIVALENT SHARES OUTSTANDING (Note 2j)                                                          2,405,760        2,060,000
</TABLE>
  
                 See notes to consolidated financial statements.

                                                         F - 4


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
            CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>


                                       Shares                        Additional     Retained         Foreign        Total
                                       (As Restated      Common      Paid-in        Earnings         Currency       Shareholders'
                                       - See Note 1)     Stock       Capital        (Deficit)        Translation    Equity
                                       

<S>                                    <C>               <C>         <C>            <C>              <C>            <C>        
Balance at December 1, 1994            1,500,000         $1,500      $11,119,690    $   68,180       $ 407,768      $11,597,138

Compensatory stock (Note 11)              60,000             60           59,940        -              -                 60,000

Early extinguishment of debt
with related party (Note 16)             -               -               562,292        -             -                 562,292

Foreign currency translation
adjustment                               -               -               -              -              201,581          201,581

Net loss for the year ended
November 30, 1995                       -               -                  -          (870,145)      -                 (870,145)


Balance at November 30, 1995           1,560,000          1,560       11,741,922      (801,965)        609,349       11,550,866

Private offering of common stock
(Note 11)                                500,000            500          119,500       -               -                120,000

Shares and warrants sold in
initial public offering (Note 11)        592,500            593        2,165,336       -               -              2,165,929

Foreign currency translation
adjustment                               -              -                  -                 -        (742,101)        (742,101)

Net loss for the year ended
November 30, 1996                        -              -                  -           (654,998)         -             (654,998)

BALANCE AT
NOVEMBER 30, 1996                      2,652,500         $2,653      $14,026,758   $(1,456,963)      $(132,752)     $12,439,696
                                       =========         ======      ===========   ===========       =========      ===========
</TABLE>

                See notes to consolidated financial statements.

                                      F - 5


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>

                                                                                                 November 30,
                                                                                                 1996             1995
                                                                                                 
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                                              <C>              <C>           
  Net (loss)                                                                                     $    (654,998)   $    (870,145)
  Adjustments to reconcile net (loss) to net cash (utilized) provided by
     operating activities:
         Depreciation and amortization                                                               2,354,942        1,852,825
         Amortization of goodwill                                                                      594,735          630,718
         Extinguishment of debt with related party                                                     -                562,292
         (Gain) loss on disposal of fixed assets                                                      (119,030)         229,563
         Compensatory stock                                                                            -                     60
         Provision for maintenance costs                                                               (18,524)        (176,302)
         Foreign currency translation                                                                 (742,101)         201,581
  Changes in assets and liabilities:
     (Increase) in accounts receivable                                                                (599,753)        (236,681)
     (Increase) decrease in inventories                                                                (93,794)         111,382
     (Decrease) increase in accounts payable, accrued expenses and bank overdraft                     (955,172)        (553,388)
                                                                                                --------------    -------------
     Net cash (utilized) provided from operating activities                                           (233,695)       1,751,905
                                                                                                --------------    -------------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of fixed assets                                                                       (9,858,724)      (3,433,132)
     Acquisition of assets in new subsidiary                                                          (969,279)         -
     Proceeds from sale of fixed assets                                                              2,068,601          906,727
                                                                                                --------------   --------------
     Net cash (utilized) by investing activities                                                    (8,759,402)      (2,526,405)
                                                                                                 -------------    -------------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Bank lines of credit                                                                            1,870,785        1,093,680
     Funds received from sale of common stock                                                        2,285,929          -
     Loans received from officers                                                                      -                232,500
     Loans repaid to officers                                                                         (304,759)        (108,832)
     Loans repaid to affiliate                                                                         -               (132,147)
     Principal payments of long term debt                                                              (67,921)         (92,375)
     Proceeds from hire purchase contract funding                                                   11,530,175        3,262,390
     Principal repayments of hire purchase contract funding                                         (6,073,790)      (3,495,819)
                                                                                                 -------------    -------------
     Net cash provided from financing activities                                                     9,240,419          759,397
                                                                                                 -------------  ---------------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                                   247,322          (15,103)

  Cash and cash equivalents, beginning of year                                                           3,377           18,480
                                                                                              ----------------   --------------

CASH AND CASH EQUIVALENTS, END OF YEAR                                                           $     250,699   $        3,377
                                                                                                 =============   ==============
</TABLE>

SUPPLEMENTAL INFORMATION:
  (i)    In November 1996, the Company acquired certain of the assets of AC Cars
         Limited   aggregating   $6,067,749   and  incurred   debt   obligations
         aggregating $5,098,470.

  (ii)   The loss on the  disposal  of fixed  assets  resulted  from the sale of
         certain  non-revenue  producing  assets  whereby the proceeds were less
         than the carrying value.

                 See notes to consolidated financial statements.

                                      F - 6


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 1 - DESCRIPTION OF COMPANY:

               Pride Automotive  Group, Inc. (the "Company") was incorporated in
               the State of Delaware  in March  1995.  Pursuant to the terms and
               conditions of a reorganization  in March 1995, the Company issued
               1,500,000  shares of its common  stock to Pride,  Inc. (an entity
               incorporated  in the  State  of  Delaware),  thereby  making  the
               Company a majority  owned  subsidiary  of Pride Inc., in exchange
               for all of the issued and outstanding shares held by Pride, Inc.,
               of Pride Management  Services Plc (PMS), a consolidated  group of
               operating  companies  located  in the  United  Kingdom  which are
               engaged in the leasing of motor  vehicles  primarily  on contract
               hire  to  local  authorities  and  selected  corporate  customers
               throughout the United Kingdom. This exchange of stock resulted in
               PMS  becoming  a wholly  owned  subsidiary  of the  Company.  The
               Company,  its subsidiary PMS and PMS's  subsidiaries are referred
               to as the "Company" unless the context  otherwise  requires.  The
               accompanying  consolidated  financial statements are based on the
               assumption that the Company and PMS were combined for all periods
               presented, in a manner similar to the pooling of interests method
               of accounting.

               On November  29,  1996,  the  Company,  through its newly  formed
               majority  owned  subsidiary,  AC  Automotive  Group Inc.  and its
               wholly owned  subsidiary AC Car Group Limited  (registered in the
               United Kingdom), completed the acquisition of certain assets (see
               Note 10) of AC Cars  Limited  and  Autokraft  Limited.  These two
               companies were engaged in the  manufacture  and sale of specialty
               automobiles.  The purchase price of  approximately  $6,067,000 is
               being  financed  with the  proceeds of a private  offering of the
               Company's  common  stock,   (see  Note  19)  and  by  loans.  The
               acquisition  has been  recorded  using  the  purchase  method  of
               accounting. (See also Notes 2f and 10).

               The following  unaudited  pro-forma  results of operations assume
               the acquisition occurred as of March 1, 1996 (amounts in millions
               except per share data):
<TABLE>
<CAPTION>

<S>                                                                                    <C>  
                               Revenues                                                $14.2
                               Net loss                                                 (1.8)
                               Earnings per common share                               $(.75)
</TABLE>

               The  pro-forma  financial  information,  which is only  available
               beginning  March 1, 1996,  is not  necessarily  indicative of the
               operating  results that would have  occurred had the  acquisition
               been  consummated as of March 1, 1996,  nor are they  necessarily
               indicative of future operating  results.  This is because AC Cars
               Limited and Autokraft Limited were in administrative receivership
               in the United Kingdom and this severely restricted the ability of
               the  companies  to  manufacture  and market their  products.  The
               Company  has made  the  United  States  Securities  and  Exchange
               Commission  aware of the fact that  financial  information is not
               available for prior periods.

                                                         F - 7


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

               PMS, the operating  group of  companies,  which is located in the
               United Kingdom,  follows generally accepted accounting principles
               in  the  United  Kingdom.  For  purposes  of  these  consolidated
               financial statements,  the Company has converted to the generally
               accepted accounting principles of the United States.

      (a)      Basis of Consolidation and Presentation:

               The consolidated financial statements include the accounts of the
               Company  (Pride  Automotive  Group,   Inc.),  its'  wholly  owned
               subsidiary  Pride  Management  Services Plc and its' wholly owned
               subsidiaries,  and its' majority  owned  subsidiary AC Automotive
               Group,  Inc.  and its'  wholly  owned  subsidiary.  All  material
               intercompany balances and transactions have been eliminated.

               Due to the nature of the Company's business,  contract leasing of
               motor vehicles  (revenue  producing  assets) which are treated as
               non-current  fixed  assets,  the balance sheet is reflected on an
               unclassified  basis.  Accordingly,  current  assets  and  current
               liabilities  are  not  reflected  separately  on the  face of the
               balance sheet.

      (b)      Use of Estimates:

               In preparing  financial  statements in accordance  with generally
               accepted   accounting   principles,   management   makes  certain
               estimates  and  assumptions,  where  applicable,  that affect the
               reported  amounts of assets and  liabilities  and  disclosures of
               contingent  assets and  liabilities  at the date of the financial
               statements,  as well as the  reported  amounts  of  revenues  and
               expenses during the reporting period.  While actual results could
               differ  from those  estimates,  management  does not expect  such
               variances,  if any,  to have a material  effect on the  financial
               statements.

      (c)      Concentration of Credit Risk/Fair Value:

               Financial  instruments  that  potentially  subject the Company to
               concentrations  of  credit  risk in  accordance  with SFAS No 105
               consist principally of accounts receivable.  The Company believes
               however,  that risks  associated  with  accounts  receivable  are
               limited  due to its  large  customer  base and the  fact  that it
               leases vehicles to companies in many industries.

               The  carrying  amounts  of  cash  and  cash  equivalents,   trade
               receivables,  other assets, accounts payable and debt obligations
               approximate fair value.




                                                         F - 8


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued):

      (d)      Inventories:

               Inventories  include vehicles which are no longer being leased to
               customers and which are temporarily being held for resale at cost
               less accumulated depreciation,  which approximates net realizable
               value.
                The inventories of AC Automotive  Group, Inc. and its subsidiary
               consist of finished  goods,  work in progress  and spare parts of
               specialty  automobiles  and are  stated  at the  lower  of  cost,
               (first-in,  first-out method) or market.  Market is considered as
               net realizable value.

               As of November  30, 1996 and 1995  inventories  consisted  of the
following:
<TABLE>
<CAPTION>

                                                                                    1996                1995
                                                                               -------------          ------

<S>                                                                              <C>                   <C>    
                               Cars held for resale                              $   124,932           $31,137
                               Finished goods                                         75,510           -
                               Work-in-progress                                      684,305           -
                               Spare parts                                           137,908           -

                                                                                  $1,022,655           $31,137
                                                                                  ==========           =======
</TABLE>


      (e)      Fixed Assets and Depreciation:

               Fixed assets are stated at cost less  depreciation.  Depreciation
               is  provided on all assets at rates  calculated  to write off the
               cost of each asset over its estimated useful life, as follows:

                               Building and improvements 50 years  straight-line
                               basis  Revenue   producing   vehicles  3-6  years
                               straight-line  basis  Furniture  and  fixtures  4
                               years  double   declining   basis  Machinery  and
                               equipment 4 years double declining basis Aircraft
                               4 years double declining basis

               Maintenance  and  repairs  are  charged to  operations  and major
               improvements  are  capitalized.  Upon  retirement,  sale of other
               disposal, the associated cost and accumulated depreciation of the
               asset are eliminated  from the accounts and any resulting gain or
               loss is included in operations.


                                                         F - 9


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued):

      (f)      Intangible Assets:

               Intangible  assets  consist  primarily of goodwill which arose in
               connection with the  acquisition of certain  subsidiaries of PMS.
               Goodwill  is being  amortized  over a period of 10-20  years on a
               straight-line basis.  Accumulated amortization as of November 30,
               1996 and 1995 aggregated $2,990,626 and $2,355,813, respectively.

               In November 1996, the Company  acquired  certain of the assets of
               AC Cars Limited and  Autokraft  Limited  (see Note 1 above).  The
               purchase  price  exceeded  the  tangible  net assets  acquired by
               $2,006,995.  This  amount  was  assigned  to the  brand  name and
               various  contracts  with  suppliers  and  customers  and is to be
               amortized over 20 years on a straight-line basis.

               The Company  periodically  reviews the valuation and amortization
               of  goodwill  and  other   intangibles   to  determine   possible
               impairment  by  evaluating  events and  circumstances  that might
               indicate  an  inability  to recover  the  carrying  amount.  Such
               evaluation  is  based  on  analysis,   including   profitability,
               projections  and  cash  flows  that  incorporate  the  impact  on
               existing Company business.

      (g)      Income Taxes:

               The  Company  conducts  all of its  operating  activities  in the
               United Kingdom (UK). As such, they are subject to taxation in the
               UK based upon that  country's  tax  statutes.  Under UK  taxation
               rules,  provision  is made for  taxation  deferred as a result of
               material timing  differences  between the incidence of income and
               expenditures  for taxation  and  accounting  purposes,  using the
               liability  method,  only to the extent  that there is  reasonable
               probability  that a liability  or asset will  crystallize  in the
               near future.  See also Note 13 regarding SFAS No 109 - Accounting
               for Income Taxes.

      (h)      Foreign Currency Translation:

               The  Company's  principal  operations  are conducted by PMS which
               reflects its financial statements in British pounds. As a result,
               most  assets  and  liabilities  of  the  foreign  operations  are
               translated into US dollars using current exchange rates in effect
               at the balance sheet date. Fixed assets and intangible assets are
               translated  at  historical  exchange  rates.  Revenue and expense
               accounts are translated using an average exchange rate during the
               period   except  for  those   expenses   related  to  assets  and
               liabilities  which are translated at historical  exchange  rates.
               These include  depreciation and amortization which are translated
               at the rates  existing  at the time the asset was  acquired.  Any
               resulting gains or losses due to the  translations  are reflected
               as a separate item of shareholders' equity.


                                                         F - 10


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued):

      (i)      Income Recognition:

               Contract  hire  income  of  leased   vehicles  is  recognized  as
               operating  leases over the period of the  contract in  accordance
               with  SFAS  No  13  -  Accounting  for  Leases  and  the  related
               amendments   and   interpretations.   Income  from  the  sale  of
               previously  leased vehicles,  is reflected at the time of sale of
               the vehicle.  Fleet management revenues and miscellaneous  income
               are  reflected  on the  accrual  basis  over  the  term  that the
               services are provided.

      (j)      Earnings Per Share:

               Earnings per share are computed  based upon the weighted  average
               shares  and  common  equivalent  shares  outstanding.  The shares
               issued in connection  with the  reorganization  (see Note 1), the
               shares issued in lieu of compensation  for legal services and the
               shares sold during the year ended  November 30, 1996 in a private
               offering (see Note 11), have been treated as outstanding  for all
               periods  presented,  in  accordance  with the  guidelines  of the
               Securities and Exchange Commission. Common stock equivalents have
               been  excluded  from the  computation  since the results would be
               anti-dilutive.

      (k)      Cash and Cash Equivalents:

               For  purposes  of the  statements  of  cash  flows,  the  Company
               considers all highly liquid investments with an original maturity
               of three months or less to be cash equivalents.

      (l)      Lease Agreements:

               The Company leases vehicles with terms generally ranging from two
               to four years. The following table shows the future minimum lease
               payments of existing leases to be received,  net of related costs
               (see also Note 7):
<TABLE>
<CAPTION>

<S>                            <C>                                              <C>                             
                               November 30, 1997                                $  5,103,977
                               November 30, 1998                                   4,390,779
                               November 30, 1999                                   2,634,819
                               November 30, 2000                                   1,007,729
                                                                               -------------
               Total minimum lease payments receivable
               net of executory costs                                            $13,137,304
</TABLE>



      (m)      Accounting Changes:

               As   permitted   by  SFAS   123,   Accounting   for   Stock-Based
               Compensation,  which  becomes  effective  for the  Company  as of
               December  1,  1996,  and  which  encourages  companies  to record
               expense  for  stock  options  and  other   stock-based   employee
               compensation  awards  based on their fair value at date of grant,
               the Company will continue to apply its current  accounting policy
               under Accounting Principles Board Opinion No. 25 and will include
               the   necessary   disclosures   in  its  fiscal  1997   financial
               statements.

                                                         F - 11


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 3 - ACCOUNTS RECEIVABLE:

               Accounts receivable consist of the following:
<TABLE>
<CAPTION>

                                                                                  1996                1995
                                                                              --------------    ----------

<S>                                                                               <C>              <C>        
                               Trade receivables                                  $1,192,949       $   955,437
                               Lease maintenance receivables                         330,902            69,182
                               Value added tax                                       102,114            97,707
                               Due from related companies                             95,125           -
                               Other                                                 300,921           118,841
                                                                                ------------      ------------
                                                                                  $2,022,011        $1,241,167
</TABLE>


     Included in the above trade receivables is $59,002 due on a long term basis
as of November 30, 1996.

     Based upon past  experience,  the Company has deemed that no allowance  for
uncollectible accounts receivable is necessary.


NOTE 4 - FIXED ASSETS AND DEPRECIATION:

               Fixed assets consist of the following:
<TABLE>
<CAPTION>

                                                                                  1996                1995
                                                                            ----------------   -----------

<S>                                                                             <C>               <C>         
                      Buildings and improvements                                $  1,719,415      $  1,719,415
                      Revenue producing vehicles                                  17,282,095        11,989,192
                      Furniture, fixtures, plant and equipment                     2,247,430           519,753
                      Aircraft                                                     1,331,493              -
                                                                               ----------------------------
                                                                                  22,580,433        14,228,360

                      Less: accumulated depreciation (including
                            $3,388,495 and $3,853,753 of accumulated
                            depreciation on revenue producing vehicles,
                            for 1996 and 1995, respectively)                       3,898,795         4,304,042
                                                                               -------------     -------------
                                                                                 $18,681,638      $  9,924,318
                                                                                 ===========      ============
</TABLE>


               Depreciation  expense for the years ended  November  30, 1996 and
               1995 aggregated $2,295,164 and $2,415,117, respectively.

               One of the buildings  owned by Pride  Management is not currently
               being  utilized by the Company.  This building is being leased to
               an unrelated party at an annual rent of approximately $80,000 per
               annum.

                                                         F - 12


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 5 - ACCRUED LIABILITIES AND EXPENSES:

               Accrued liabilities and expenses consist of the following:
<TABLE>
<CAPTION>

                                                                                     1996             1995
                                                                                 -----------       -------

<S>                                                                                 <C>               <C>     
                      Taxes other than income taxes                                 $418,082          $333,586
                      Miscellaneous accrued expenses                                  72,833            25,306
                                                                                  ----------        ----------
                                                                                    $490,915          $358,892
                                                                                    ========          ========

</TABLE>

NOTE   6   -          BANK LOANS/LINE OF CREDIT:

      (a)      The  Company  has a  $2,684,800  line of credit with a bank at an
               interest rate of 3% in excess of the base rate (6% as of November
               30,  1996).  This  line of  credit is  payable  on demand  and is
               secured by all assets of the Company other than revenue producing
               vehicles and  buildings  which are already  pledged (see Notes 6b
               and 7). As of November 30, 1996, the bank had granted a temporary
               increase to $2,965,000 at similar terms.

      (b)      At November 30, 1996,  bank loans  consisted of $1,002,571 due to
               two banks at rates of 3% and 5% in excess of the banks' base rate
               (6% as of  November  30,  1996).  These  loans are secured by the
               freehold properties (buildings) owned by Pride Management and its
               subsidiaries, and mature in 2001 and 2017.

               The scheduled principal payments of this bank debt as of November
30, 1996 are as follows:

                      For the Year Ended November 30,

                               1997                     $   98,890
                               1998                         98,890
                               1999                         98,890
                               2000                         98,890
                               2001                         98,890
                               Thereafter                  508,121
                                                       -----------
                                                        $1,002,571


NOTE 7 - HIRE PURCHASE CONTRACTS/EQUIPMENT FINANCING:

               The Company has funding lines with several financing institutions
               in the United  Kingdom in the aggregate  amount of  approximately
               $18,200,000  as of November 30,  1996.  These  funding  lines are
               utilized to acquire revenue  producing  vehicles,  which vehicles
               collateralize the outstanding obligations.


                                                         F - 13


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 7 - HIRE PURCHASE CONTRACTS/EQUIPMENT FINANCING (Continued):

               Assets (revenue producing  vehicles) obtained under hire purchase
               contracts are  capitalized as fixed assets and  depreciated  over
               their useful lives. The obligations under such agreements,  which
               mature at various  dates  within five years from  inception,  are
               reflected  separately on the balance sheet net of finance charges
               which are charged to the periods to which they apply. At November
               30,  1996,  obligations  under  hire  purchase  contracts  are as
               follows:

               For the Year Ended November 30,

                      1997                            $  4,951,662
                      1998                               3,977,882
                      1999                               1,878,445
                      2000                                 226,962
                                                    --------------
                                                       $11,034,951

               The annual interest rates on these  obligations  range from 7.25%
to 15.6%.


NOTE 8 - OTHER LIABILITIES:

               At November  30,  1996 and 1995 other  liabilities  consisted  of
               $33,560 and  $532,804,  respectively  due to other  creditors  at
               interest  rates   approximating  the  current  market  rates  and
               repayable on a demand basis.


NOTE 9 - RELATED PARTY TRANSACTIONS:

               At November 30, 1995,  the Company was indebted to its  President
               in the aggregate  amount of $123,668.  These unsecured loans were
               repayable  on demand at an  interest  rate of 2 1/2% in excess of
               the  base  lending  rate  (6.75%  at  November  30,  1995) of the
               Company's  bank.  The  loan was  repaid  during  the  year  ended
               November 30, 1996.


NOTE 10 - ACQUISITION DEBT PAYABLE:

     As of November 30, 1996, acquisition debt payable (see Note 1) consisted of
the following:

     Unsecured notes payable on demand after October 31, 1999;  interest payable
quarterly at 8% per annum $1,678,000

     Notes  payable in 18 monthly  installments  of $46,611 plus  interest at 2%
above the base rate 839,000

     Other  short-term  notes  payable  (see  Note  19)  2,581,470   -----------
$5,098,470 
<PAGE>

                 PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE   11 -           COMMON STOCK/RECAPITALIZATION:

               In March 1995,  the  Company  issued  1,500,000  shares of common
               stock in connection with a reorganization (see Note 1).

               In March 1995,  the Company  issued 60,000 shares of common stock
               in lieu of compensation for legal services rendered.

               In  December  1995,  the Company  completed  a private  placement
               offering selling 20 units,  each unit consisting of 25,000 shares
               of common stock,  at $6,000 per unit for aggregate gross proceeds
               of $120,000.

               In April  1996 the  Company  successfully  completed  an  initial
               public  offering  ("IPO")  of its  common  stock  whereby it sold
               592,500  shares of common stock at a price of $5.00 per share and
               2,300,000  common stock purchase  warrants at a price of $.10 per
               warrant.  This  offering  yielded net  proceeds of  approximately
               $2,166,000.

               The  warrants  are  exercisable  at a price of $5.75  per  share,
               subject to  adjustment,  one year from the date of the  offering,
               for a period of four years.  The warrants are  redeemable  by the
               Company  at any time  commencing  one  year  from the date of its
               prospectus,  upon 30 days notice,  at a redemption  price of $.05
               per warrant.

               In addition, the Company entered into a consulting agreement with
               one of the Under- writers as a financial  consultant for a period
               of two years at a monthly  fee of $2,500  payable  in full at the
               closing of the offering.  The Underwriters have also been granted
               warrants  to acquire  95,000  shares of Common  Stock and 200,000
               warrants at 150% of the public offering prices or $7.50 per share
               and $.15 per Warrant, respectively.


NOTE 12 - STOCK OPTION PLANS:

               In September 1995, the board of directors adopted the 1995 Senior
               Management  Incentive  Plan  (the  "Management  Plan")  which was
               adopted  by  shareholder  consent.  The  Plan  provides  for  the
               issuance of up to 300,000 shares of the Company's common stock in
               connection  with the  issuance  of stock  options and other stock
               purchase rights to executive officers and other key employees.

               As of November  30,  1996,  the  Company  had granted  options to
               purchase  100,000  shares of common stock at an exercise price of
               $5.50  per  share,  none of which had been  exercised  as of that
               date.  These  options  are  exercisable  over a five year  period
               pursuant  to a three year  vesting  schedule  (331/3%  per annum)
               beginning in August 1996.

               See also Note 2(m) re: Accounting Changes.


                                                         F - 15


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 13 - INCOME TAXES:

               The  provisions  for United  Kingdom  income taxes  utilizing the
               requirements  of SFAS No 109  consisted of the  following for the
               years ended November 30, 1996 and 1995:
<TABLE>
<CAPTION>

                                                                                   1996               1995
                                                                              --------------     ---------

<S>                                                                                <C>              <C>       
                      Current tax expense                                          $ 763,350        $  860,000
                      Deferred tax expense                                           174,650           -
                      Investment tax credits on vehicles                            (938,000)         (860,000)
                                                                                   ---------        ----------
                                                                             $       -        $        -
                                                                             ===============  ==========
</TABLE>

               At November 30, 1996,  investment  tax credits being carried over
               to future periods aggregated approximately $11,904,000.

               The  components  of the deferred tax asset,  pursuant to SFAS No.
               109,  as of  November  30,  1996 and 1995,  respectively,  are as
               follows:
<TABLE>
<CAPTION>


                                                                                      1996              1995
                                                                                    --------         -------

<S>                                                                                 <C>               <C>     
                      Operating loss carryforward                                   $ 52,000          $ 23,000
                      Valuation allowance                                            (52,000)          (23,000)
                                                                                    --------         ---------
                                                                                    $    -           $     -
</TABLE>


               The Company has available operating losses  carryforwards for tax
               purposes  aggregating  approximately  $148,000 as of November 30,
               1996,  which may result in a deferred tax asset.  The Company has
               recognized this asset but has provided a valuation  allowance for
               the full amount since there is no assurance that such losses will
               be utilized in the near future.


NOTE 14 - ECONOMIC DEPENDENCY:

               For the years ended  November 30, 1996 and 1995,  the Company had
               two unaffiliated  customers,  which accounted for an aggregate of
               approximately 17% (1995 - 18%) and 12% (1995 - 15%) respectively,
               of the Company's total revenues.

               The Company  purchases all of the  automobiles  that it leases to
               its clients from  automotive  dealerships,  usually  several at a
               time.  The Company does not depend on any one  dealership for its
               purchase of automobiles and does not have any written  agreements
               with any of the  dealerships  it  purchases  vehicles  from.  The
               Company  believes  that it will  continue  to be able to purchase
               automobiles at competitive prices and terms into the future.



                                                         F - 16


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 15 - PENSION PLAN:

               PMS  and  its'   subsidiaries   have  a  fully  insured   defined
               contribution   plan   for   all   of  its   eligible   employees.
               Contributions to the plan, which are discretionary, for the years
               ended November 30, 1996 and 1995 amounted to $33,264 and $55,817,
               respectively.


NOTE 16 - CONVERTIBLE DEBT:

               The  Company  had  reflected  convertible  debt of $562,292 as of
               November  30, 1994.  These loans were to bear  interest at 6% and
               were repayable five years from date of issue.  The original debt,
               which was not convertible,  arose at the time PMS acquired one of
               its  subsidiaries  in 1992. The Company  acquired this subsidiary
               for $1 and assumed approximately  $11,500,000 of net liabilities.
               This   acquisition   resulted  in   goodwill   of   approximately
               $11,500,000.  The ultimate holder of the debt, in 1994, was given
               the option of  converting  such loans into shares of Pride Inc.'s
               (the  Company's  parent)  common stock at the end of such period,
               based upon their  guarantee of the  ultimate  sales values of the
               related  revenue  producing  vehicles.  The debt  holder  was the
               controlling  shareholder  of the Company's  parent at the time of
               this transaction.

               During the year ended November 30, 1995, the Company  determined,
               with  the  agreement  of the  debt  holder,  that  the  estimated
               ultimate sales values of the vehicles were less than expected and
               it was agreed that the debt would be written off against the debt
               holder's  guarantee.  The  balance  of the  debt,  $562,292,  was
               therefore treated as an early extinguishment of debt. At the time
               of  extinguishment,  the debt  outstanding  was owed to a related
               party. In accordance with APB No 26, extinguishment  transactions
               between   related   entities   should  be   treated   as  capital
               transactions.  Accordingly,  the gain on the  extinguishment  was
               added to additional paid-in capital.


NOTE 17 - COMMITMENTS:

      (a)      Leases:

               The Company has entered into a one-year  lease  agreement for the
               manufacturing facility being utilized for its new subsidiary at a
               cost of  approximately  $54,000  per month.  The  Company  has an
               option to purchase this facility at a cost of $8,700,000, through
               August 1997. This lease expires in December 1997.

      (b)      Employment Agreements:

               In August 1995, the Company entered into an employment  agreement
               with  its  President/Chairman  of the  Board of  Directors.  This
               three-year  agreement  provides for an annual  salary of $160,000
               with  annual   escalations  of  10%  and  also  contains  certain
               non-compete restrictions.  This employee was also granted 100,000
               stock options (see Note 12).



                                                         F - 17


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           NOVEMBER 30, 1996 AND 1995


NOTE 17 - COMMITMENTS (Continued):

      (b)      Employment Agreements (continued):

               In  September  1995,  the  Company  entered  into  an  employment
               agreement  with an  officer/director  for a period of twenty four
               months   commencing   December  1,  1995.   This   agreement   is
               automatically  extendable  for a further twenty four month period
               and provides for an annual  salary of $55,000,  subject to review
               by the Board of Directors.

      (c)      Rental Income:

               The Company leases one of its owned facilities to an unaffiliated
               company.  The lease,  which expires in 2004,  provides for rental
               income of  approximately  $80,000  per annum.  The annual cost of
               servicing  the mortgage  and real estate  taxes on this  building
               approximates $70,000.


NOTE 18 - MINORITY INTEREST IN SUBSIDIARY:

               The Company owns 70% of AC Automotive  Group,  Inc. ("AC Group").
               As of  November  30,  1996,  losses  applicable  to the  minority
               shareholders  exceeded  their  interest  in AC  Group,  which was
               reduced to zero, and as such,  excess losses were charged against
               the operations of the Company.  Future  earnings  attributable to
               the minority interest in AC Group, if any, will first be credited
               to the operations of the Company,  to the extent that such excess
               losses were previously absorbed by the Company.


NOTE 19 - SUBSEQUENT EVENT:

               In December 1996, the Company completed a private placement of 14
               units,  each  unit  consisting  of a 10%  promissory  note in the
               amount of $95,000 and 10,000 shares of the Company's common stock
               for an aggregate  price of $100,000 per unit.  The gross proceeds
               of $1,400,000 were used to satisfy a portion of the debt owed re:
               the acquisition of AC Car Group (see Notes 1 and 10).

               In December  1996, the Company also entered into a loan agreement
               with its bank  for  $755,000,  with  interest  payable  at 8% per
               annum,  secured  by a first  lien on the  aircraft  owned  by the
               Company as a result of the acquisition  described in Note 1. This
               loan  is to be  repaid  from  the  proceeds  of the  sale  of the
               aircraft.

                                                         F - 18


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                                   EXHIBIT 27
                             FINANCIAL DATA SCHEDULE
                          ARTICLE 5 OF REGULATIONS S-X



The  schedule  contains  summary  financial   information   extracted  from  the
consolidated  financial  statements  for the year ended November 30, 1996 and is
qualified in its entirety by reference to such statements.

<TABLE>
<CAPTION>
<S>                                                                                                    <C>    
   Period type                                                                                         12 Mos.
   Fiscal year end                                                                               Nov. 30, 1996
   Period start                                                                                  Dec. 01, 1995
   Period end                                                                                    Nov. 30, 1996
   Cash                                                                                                250,699
   Securities                                                                                           0
   Receivables                                                                                       2,022,011
   Allowances                                                                                           0
   Inventory                                                                                         1,022,655
   Current assets                                                                                       0
   PP&E                                                                                             22,580,433
   Depreciation                                                                                      3,898,795
   Total assets                                                                                     33,689,581
   Current liabilities                                                                                  0
   Bonds                                                                                                0
   Common                                                                                                2,653
   Preferred mandatory                                                                                  0
   Preferred                                                                                            0
   Other SE                                                                                        12,437,043
   Total liability and equity                                                                       33,689,581
   Sales                                                                                            12,884,018
   Total revenues                                                                                   12,884,018
   CGS                                                                                              10,241,850
   Total costs                                                                                      10,241,850
   Other expenses                                                                                       0
   Loss provision                                                                                       0
   Interest expense                                                                                    860,242
   Income pretax                                                                                      (654,998)
   Income tax                                                                                           0
   Income continuing                                                                                  (654,998)
   Discontinued                                                                                         0
   Extraordinary                                                                                        0
   Changes                                                                                              0
   Net income                                                                                         (654,998)
   EPS primary                                                                                            (.27)
   EPS diluted                                                                                            (.27)
</TABLE>



                                                   - Exhibit 27 -
<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB





             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                     For the period ended February 28, 1997

                         Commission File Number 0-27944


                          PRIDE AUTOMOTIVE GROUP, INC.
             (Exact name of registrant as specified in its charter)

Delaware                                    98-0157860
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)


    Pride House, Watford Metro Centre, Tolpits Lane, Watford, England WD1 8SB
               (Address of principal executive offices) (Zip Code)

                                 (800) 698-6590
                (Issuer's telephone number, including area code)




     Indicate by (X) whether Registrant (1) has filed all reports required to be
filed by Section 13 or 15(d) of the  Securities  Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days. YES X NO

     Common Stock, $.001 par value.  2,812,500 shares outstanding as of February
28, 1997.


<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES


                                      INDEX
                                                                         Page(s)

PART I. Financial Information:

ITEM 1. Financial Statements

Consolidated Condensed Balance Sheets - February 28, 1997
(Unaudited) and3.ovember 30, 1996                                          3.

Consolidated Condensed Statements of Operations (Unaudited) 
Three Months Ended February 28, 1997 and February 29, 1996                 4.

Consolidated Condensed Statements of Cash Flows (Unaudited)
Three Months Ended February 28, 1997 and February 29, 1996                 5.

Notes to Interim Consolidated Condensed Financial Statements (Unaudited)   6.


ITEM 2. Management's Discussion and Analysis of Financial Condition and
Results of Operations                                                      9.


PART II. Other Information                                                 12.


SIGNATURES                                                                 13.

EXHIBITS: Exhibit 11 - Earnings (Loss) Per Share                           14.

Exhibit 27 - Financial Data Schedule                                       15.

                                                                        
 Page 2.

<PAGE>



      PART 1.  Financial Information
      ITEM 1.  Financial Statements

                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                      CONSOLIDATED CONDENSED BALANCE SHEETS
<TABLE>
<CAPTION>

                                   - ASSETS -

                                                            February 28,        November 30,
                                                            1997                1996
                                                            (unaudited)

ASSETS:
<S>                                                         <C>                 <C>      
Cash and cash equivalents                                   $ 26,244            $ 250,699
Accounts receivable                                         1,891,598           2,022,011
Inventories                                                 1,298,916           1,022,655
Property, revenue producing vehicles and equipment - 
 net (Note 2)                                               19,866,127          18,681,638
Intangible assets - net (Note 3)                            11,494,187          11,712,578

TOTAL ASSETS                                                $34,577,072         $33,689,581


                    - LIABILITIES AND SHAREHOLDERS' EQUITY -

LIABILITIES (Note 4):
Bank overdraft line of credit                               $ 3,735,283         $ 2,964,465
Accounts payable                                            1,152,057           624,953
Accrued liabilities and expenses                            314,213             490,915
Bank debt                                                   1,726,692           1,002,571
Obligations under hire purchase contracts                   11,645,767          11,034,951
Other loans - acquisition                                   4,156,000           5,098,470
Other liabilities                                           35,939              33,560

TOTAL LIABILITIES                                           22,765,951          21,249,885

MINORITY INTERESTS                                          295,759             -

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY (Note 5):
Preferred stock, $.01 par value, 2,000,000 shares authorized,
none issued or outstanding                                  -                   -
Common stock, $.001 par value, 10,000,000 shares authorized;
2,812,500 and 2,652,500 shares issued and outstanding at
February 28, 1997 and November 30, 1996                     2,813               2,653
Additional paid-in capital                                  13,565,190          14,026,758
Retained earnings (deficit)                                 (1,868,476)         (1,456,963)
Foreign currency translation                                (184,165)           (132,752)

TOTAL SHAREHOLDERS' EQUITY                                  11,515,362          12,439,696

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                  $34,577,072        
$33,689,581

</TABLE>

        See notes to interim consolidated condensed financial statements

                                                                         
 Page 3.

<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (Unaudited)
<TABLE>
<CAPTION>


                                                                      For the Three Months Ended
                                                                      February 28,        February 29,
                                                                      1997                1996

REVENUE:
<S>                                                                   <C>                 <C>       
Contract hire income                                                  $1,652,484          $1,060,979
Sale of contract hire vehicles                                        1,731,816           1,140,384
Sale of vehicles - AC Cars (Note 1)                                   202,563             -
Fleet management and other income                                     207,420             186,051

                                                                      3,794,283           2,387,414

EXPENSES:
Cost of sales - contract hire                                         2,843,212           1,701,592
Cost of sales - AC Cars 144,022 -
General and administrative expenses - contract hire                   376,027             402,734
General and administrative expenses - AC Cars                         543,238             -
Amortization of intangible assets - contract hire                     157,680             157,680
Amortization of intangible assets - AC Cars                           10,319              -
Interest expenses and other - contract hire                           279,311             207,336
Interest expenses and other - AC Cars                                 78,382              -
                                                       
                                                                      4,432,191           2,469,342

LOSS BEFORE MINORITY INTERESTS                                        (637,908)          
(81,928)

Minority interests in net loss of consolidated subsidiaries           226,395             -

LOSS BEFORE PROVISION FOR INCOME TAXES                                (411,513)      
    (81,928)

Provision (credit) for income taxes                                   -                   -

NET LOSS                                                              $ (411,513)         $ (81,928)


LOSS PER COMMON SHARE (Note 6):
Net loss before minority interest                                     $ (.23)             $ (.04)
Minority interest in net loss of subsidiary                           .08                 -
                              
                                                                      $ (.15 )            $ (.04)

WEIGHTED AVERAGE NUMBER OF COMMON
SHARES OUTSTANDING (Note 6)                                           2,759,167          
2,060,000


</TABLE>


        See notes to interim consolidated condensed financial statements


                                                                             
 Page 4.

<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
<TABLE>
<CAPTION>


                                                                      For the Three Months Ended
                                                                      February 28,        February 29,
                                                                      1997                1996


CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                   <C>                 <C>       
Net loss                                                              $ (411,513)         $ (81,928)
Adjustments to reconcile net loss to net cash
provided by operating activities:
Minority interest in ne                                               (226,395)           -
Depreciation and amorti                                               837,328             581,974
Amortization of goodwil1                                              148,683             156,655
(Gain)loss on disposal of fixed assets                                (28,470)            13,792
Provision for maintenan                                               -                   (14,651)
Foreign currency transl                                               276,330             1,025
Changes in assets and liabilities:
Decrease in accounts receivable                                       130,413             258,693
(Increase) in inventories                                             (276,261)           (195,756)
Increase in accounts payable, accrued expenses and other liabilities  352,781             248,062

Net cash provided from operating activities                           802,896             967,866

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of revenue producing assets                                  (2,918,307)         (1,133,500)
Proceeds from sale of fixed assets                                    517,139             221,135

Net cash (utilized) by                                                (2,401,168)         (912,365)

CASH FLOWS FROM FINANCING ACTIVITIES:
Net proceeds from bank lines of credit                                770,818             1,567
Proceeds from sale of common stock and warrants                       80,900              120,000
Costs associated with initial public offering                         (2,038)             -
Loans repaid to directors                                             -                   (6,634)
Principal payments of long-term debt                                  (6,679)             (18,294)
Payment of acquisition debt                                           (80,000)            -
Proceeds from hire purchase contract funding                          3,701,474           1,323,788
Principal repayments of hire purchase contract funding                (3,090,658)        
(1,464,676)
Net cash provided (utilized) by financing activiti                    1,373,817           (44,249)

NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS                 
(224,455)           11,252

Cash and cash equivalents, beginning of year                          250,699             3,377


CASH AND CASH EQUIVALENTS, END OF PERIOD                              $ 26,244    
       $ 14,629

</TABLE>





See notes to interim consolidated condensed financial statements


Page 5.

<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
          NOTES TO INTERIM CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)



     NOTE  1 -  DESCRIPTION  OF  COMPANY:  Pride  Automotive  Group,  Inc.  (the
"Company") was incorporated in the State of Delaware in March 1995.  Pursuant to
the terms and conditions of a  reorganization  in March 1995, the Company issued
1,500,000 shares of its common stock to Pride,  Inc. (an entity  incorporated in
the State of Delaware),  thereby making the Company a majority owned  subsidiary
of Pride, Inc., in exchange for all of the issued and outstanding shares held by
Pride, Inc. of Pride Management  Services,  Plc., (PMS) a consolidated  group of
operating companies located in the United Kingdom. The PMS companies are engaged
in the leasing of motor vehicles primarily on contract hire to local authorities
and select corporate customers  throughout the United Kingdom.  This exchange of
stock  resulted in PMS becoming a wholly owned  subsidiary  of the Company.  The
Company,  its  subsidiary  PMS,  and PMS's  subsidiaries  are referred to as the
"Company" unless the context otherwise requires.  The accompanying  consolidated
financial  statements are based on the assumption  that the Company and PMS were
combined  for all  periods  presented,  in a manner  similar  to the  pooling of
interests method of accounting.
                                                               
     On November 29, 1996, the Company,  through its newly formed majority owned
subsidiary,  AC Automotive  Group Inc., and its  wholly-owned  subsidiary AC Car
Group Limited  (registered in the United Kingdom),  completed the acquisition of
certain  assets of AC Cars Limited and  Autocraft  Limited.  These two companies
were engaged in the manufacture and sale of speciality automobiles. The purchase
price of  approximately  $6,067,000  was financed with the proceeds of a private
offering of the Company's common stock and by loans.
                                                                           
     The accounting  policies followed by the Company are set forth in Note 2 to
the Company's consolidated financial statements included in its Annual report on
Form 10-KSB for the year ended November 30, 1996 which is incorporated herein by
reference.  Specific  reference is made to this report for a description  of the
Company's securities and the notes to consolidated financial statements included
therein.
                                                                           
     In  the  opinion  of  management,   the  accompanying   unaudited   interim
consolidated  condensed financial statements of Pride Automotive Group, Inc. and
its wholly  owned  subsidiaries,  contain all  adjustments  necessary to present
fairly the Company's  financial position as of February 28, 1997 and the results
of its  operations and cash flows for the three month periods ended February 28,
1997 and February 29, 1996.

                                                                             
     The results of  operations  for the three month period  ended  February 28,
1997 are not  necessarily  indicative of the results to be expected for the full
year.



     Page 6.

<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                          NOTES TO INTERIM CONSOLIDATED
                   CONDENSED FINANCIAL STATEMENTS (Unaudited)



NOTE 2 - FIXED ASSETS:

     Fixed assets consists of the following:

                                   February 28,             November 30,
                                   1997                     1996

Building and improvements          $ 1,719,415              $ 1,719,415
Revenue producing vehicles          18,835,804              17,282,095
Furniture, fixtures and machinery  2,301,842                2,247,430
Aircraft                           1,331,493                1,331,493

                                   24,188,554               22,580,433
Less: accumulated depreciation     4,322,427                3,898,795
- ------------- ------------
                                   $19,866,127              $18,681,638


NOTE 3 - INTANGIBLE ASSETS:

                                                                             
     Intangible  assets consist of goodwill  which arose in connection  with the
acquisition  of certain  subsidiaries  of PMS and brand names  arising  from the
acquisition of AC Car Group.  Goodwill is being  amortized over a period of 10 -
20 years on a straight-line basis. Brand names are being amortized over 40 years
on a straight line basis.  Accumulated  amortization as of February 28, 1997 and
November 30, 1996 aggregated $3,148,306 and $2,990,626, respectively.
                                                                            
     The Company periodically reviews the valuation and amortization of goodwill
to determine  possible  impairment by evaluating events and  circumstances  that
might indicate an inability to recover the carrying  amount.  Such evaluation is
based on various analyses,  including  profitability  projections and cash flows
that incorporate the impact on existing Company business.


NOTE 4 - LIABILITIES:

     Included  in  liabilities  as of  February  28,  1997,  are  amounts in the
aggregate of $12,589,097  which are not due and payable until after February 28,
1998. This amount consists of amounts due to trade creditors,  loans payable and
equipment notes payable.


NOTE 5 - COMMON STOCK/INITIAL PUBLIC OFFERING:

     In December  1995,  the  Company  completed  a private  placement  offering
selling 20 units,  each unit  consisting of 25,000  shares of common  stock,  at
$6,000 per unit for aggregate gross proceeds of $120,000.

     In April  1996,  the  Company  successfully  completed  an  initial  public
offering of its common  stock.  The Company sold 592,500  shares of common stock
(including the  underwriter's  over allotment) at a price of $5.00 per share and
2,000,000  redeemable  common  stock  purchase  warrants  at a price of $.10 per
warrant for aggregate  net proceeds of  $2,280,294.  Each common stock  purchase
warrant entitles the holder to purchase one share of common stock at an exercise
price of $5.75.

     Page 7.

<PAGE>

                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
          NOTES TO INTERIM CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)



NOTE 5 - COMMON STOCK/INITIAL PUBLIC OFFERING (Continued):

     In December  1996, the Company  completed a private  placement of 16 units,
each unit  consisting  of a 10%  promissory  note in the amount of  $95,000  and
10,000 shares of the Company's  common stock for an aggregate  price of $100,000
per unit.


NOTE 6 - EARNINGS (LOSS) PER SHARE:

     Earnings  (loss) per share are  computed  based upon the  weighted  average
shares and common equivalent shares outstanding. The shares issued in connection
with the  reorganization  (see Note 1),  and shares  issued at values  below the
price at which shares were sold in the Company's  initial  public  offering (see
Note  5)  have  been  treated  as  outstanding  for all  periods  presented,  in
accordance with the guidelines of the Securities and Exchange Commission.

     Page 8.

<PAGE>

            ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

     Pride Automotive Group, Inc., (the "Company") was incorporated in the State
of  Delaware  in  March  1995.  Pursuant  to  the  terms  and  conditions  of  a
reorganization  agreement  entered  into  in  March  1995,  the  Company  issued
1,500,000 shares of its common stock to Pride,  Inc. (an entity  incorporated in
the State of Delaware), in exchange for all the issued and outstanding shares of
PMS,  thereby making the Company a majority owned  subsidiary of Pride and PMS a
wholly-owned  subsidiary  of the  Company.  PMS is the holding  company for nine
wholly-owned subsidiaries, operating as one unit, located in the United Kingdom.
PMS and its  wholly-owned  subsidiaries  are  located in the United  Kingdom and
follow  generally  accepted  accounting  principles in the United  Kingdom.  For
purposes of the consolidated financial statements of the Company, the statements
have been  converted to the  generally  accepted  accounting  principles  in the
United States.

     Pride, the Company's parent, is an entity reporting under the Exchange Act,
and its reports may be obtained and reviewed by either contacting the Company or
the Securities and Exchange Commission.  Pride, Inc. on its own has virtually no
operations.  As such,  its financial  viability is  represented by the financial
statements of the Company.  Pride was incorporated as L.H.M.  Corp. in the State
of  Delaware  on May 10,  1988 as a "blank  check"  company,  for the purpose of
seeking  potential  business  ventures through  acquisitions or merger. In April
1990, L.H.M.  Corp.  entered into an Agreement and Plan of  Reorganization  with
International  Sportsfest,  Inc.  ("ISI"),  a  company  formed  to engage in and
establish  sports  expositions  in  sports  merchandise  such  as  clothing  and
equipment.  ISI never engaged in any business  operations.  In January 1994, ISI
entered  into an  Agreement  and Plan of  Reorganization  with PMS,  whereby PMS
became a wholly-owned subsidiary of ISI and ISI changed its name to Pride, Inc.

     In December  1995,  Pride  Automotive  Group,  Inc.  consummated  a private
placement  offering  of  common  stock of  500,000  shares,  which  reduced  the
Company's  ownership  interest to 72.8%. In April 1996, Pride Automotive  Group,
Inc.  completed an initial public  offering of 592,500 shares of common stock at
$5.00 per share and  2,000,000  redeemable  common stock  warrants at a price of
$.10 each.  The effect of the  offering  was to reduce the  Company's  ownership
interest to 56.55%.

     On November 29, 1996, the Company,  through its newly formed majority owned
subsidiary,  AC Automotive  Group Inc., and its  wholly-owned  subsidiary AC Car
Group Limited  (registered in the United Kingdom),  completed the acquisition of
certain  assets of AC Cars Limited and  Autocraft  Limited.  These two companies
were engaged in the manufacture and sale of speciality automobiles. The purchase
price of  approximately  $6,067,000  was financed with the proceeds of a private
offering of the Company's common stock and by loans.

     The  financial  information  presented  herein  include:  (i)  Consolidated
Condensed  Balance  Sheets as of February 28, 1997 and  November 30, 1996;  (ii)
Consolidated  Condensed  Statements  of  Operations  for the Three Month Periods
Ended February 28, 1997 and February 29, 1996 and (iii)  Consolidated  Condensed
Statements of Cash Flows for the Three Month Periods Ended February 28, 1997 and
February 29, 1996.


                                                                              
 Page 9.

<PAGE>



     Results of Operations

     Contract Hire/Fleet Management:

     Revenues  increased by $1,204,306  or 50%, when  comparing the three months
ended February 29, 1996 to the three months ended February 28, 1997. The primary
reason for this  increase was due to an increase in revenues  from contract hire
income, sales of vehicles at lease maturity, and an increase in fleet management
income.

     Cost of sales  increased  both in dollars  and as a percent of sales,  when
comparing  the three  months  ended  February 29, 1996 to the three months ended
February 28, 1997.  These costs  increased by $1,141,620 or 67%. As a percent of
sales, cost of sales were 79% versus 71% for the respective periods for 1997 and
1996.   Management   believes  that  the  increase  was  primarily  due  to  the
continuation  of the more prudent  approach to estimating the residual values of
vehicles,  thereby  increasing  the  depreciation  expense and cost of sales and
reducing the residual value risk.

     General and administration expenses decreased by $26,707 when comparing the
three  months ended  February  29, 1996 to the three  months ended  February 28,
1997. As a percent of sales,  these  expenses  represent 10% of revenues for the
period ended  February 28, 1997 compared with 17% for the period ended  February
29, 1996.

     Interest  expense  increased by $71,975 or 35%,  when  comparing  the three
month  period ended  February  28, 1997 to the three  months ended  February 29,
1996.  Management  attributes this increase to the higher volume of borrowing on
hire purchases as result of increased business.


AC Cars - New Vehicles:

     The Company,  on November 29, 1996, through its newly formed majority owned
subsidiary,  AC Automotive  Group,  Inc. and its wholly-owned  subsidiary AC Car
Group  Limited,  completed the  acquisition of certain assets of AC Cars Limited
and Autokraft  Limited.  These two companies are engaged in the  manufacture and
sale of sports  cars  among  which the famous AC Cobra  sells for  approximately
$100,000.

     The Company  acquired the business out of  administrative  receivership and
for the  first  quarter  has  devoted  most  of its  resources  to  resurrecting
operations.  This has  involved  the  upgrading  of  production  facilities  and
equipment,  appointing  new  dealerships,  installing  systems and  controls and
appointing new management where  necessary.  New dealerships have been set up in
the United Kingdom and a distributor has been appointed in Australia.

     The Company  has also  embarked on a program to bring the new AC Ace Sports
car into  production  in the last  quarter of 1997.  For the three month  period
ended  February  28, 1997,  the  operations  reported a loss of $573,398,  after
amortization of intangibles.  Revenues, for the three month period,  amounted to
$202,563, with costs of sales amounting to $144,022.  General and administration
expenses and interest amounted to $543,238 and $78,382, respectively.


                Consolidated:

     For the three  months ended  February  28, 1997 and February 29, 1996,  the
Company  reported,  prior to amortization of goodwill,  write-off of acquisition
costs and minority interests, a loss from operations of $469,909 and a profit of
$75,752  respectively.  Of the overall  loss of  $469,909  in 1997,  $563,079 is
attributable to AC Cars (prior to  amortization of intangibles)  amd a profit of
$93,170 is attributable to Pride.

                                                                               
 Page 10.

     <PAGE> 
Liquidity and Capital Resources

     In December  1996, the Company  completed a private  placement of 16 units,
each unit  consisting  of a 10%  promissory  note in the amount of  $95,000  and
10,000 shares of the Company's  common stock for an aggregate  price of $100,000
per unit.  The proceeds have been used to satisfy a portion of the debt owed for
the acquisition of AC Car Group Limited.

     The  Company  acquires  new  vehicles  as  required.  There are no material
planned capital expenditures at the present time. Page 11.

<PAGE>

                          Part II - Other Information

ITEM 1.  Legal Proceedings.  None.

ITEM 2.  Changes in Securities.  None.

ITEM 3.  Defaults Upon Senior Securities.  None.

ITEM 4.  Submission of Matters to a Vote.  None.

ITEM 5.  Other Information.  None.

ITEM 6.  Exhibit and Reports on Form 8-k.

            (a)  Exhibit 27 Financial Data Schedule.

            (b)  None.




<PAGE>
                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized


Dated:   April 17, 1997

Pride Automotive Group, Inc.
by: \s\ Alan Lubinsky
Alan Lubinsky
<PAGE>

                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                                   EXHIBIT 11
                    COMPUTATION OF EARNINGS PER COMMON SHARE
                                   (Unaudited)
<TABLE>
<CAPTION>

                                                            For the Three Months Ended
                                                            February 28,    February 29,
                                                            1997            1996
<S>                                                         <C>             <C>
LOSS BEFORE MINORITY INTERESTS                              $(637,908)      $ (81,928)

Minority interests in net loss of 
 consolidated subsidiaries                                  226,395         -

LOSS BEFORE PROVISION FOR 
 INCOME TAXES                                               (411,513)       (81,928)

Provision (credit) for income taxes                         -               -


NET LOSS                                                    $(411,513)      $(81,928)

LOSS PER COMMON SHARE:
Net loss before minority interest                           $  (.23)        $ (.04)
Minority interest in net loss of subsidiary                 .08             -
 
                                                            $ (.15 )        $ (.04)

WEIGHTED AVERAGE NUMBER OF COMMON
 SHARES OUTSTANDING                                         2,759,167       2,060,000
</TABLE>                                                                      
                                              - Exhibit 11 -

                                                                            
                                                   Page 14.

<PAGE>


The Schedule contais summary financial information extracted from the
consolidated financial statements for the three months ended February 28, 1997
and is qualified in its entirety by reference to such statements.
<TABLE>
<S>                             <C>
PERIOD-TYPE                   3-MOS
FISCAL-YEAR-END                          NOV-30-1997
PERIOD-END                               FEB-28-1997
CASH                                          26,244
SECURITIES                                         0
RECEIVABLES                                1,891,598
ALLOWANCES                                         0
INVENTORY                                  1,298,916
CURRENT-ASSETS                                     0
PP&E                                      24,188,554
DEPRECIATION                               4,322,427
TOTAL-ASSETS                              34,577,072
CURRENT-LIABILITIES                                0
BONDS                                              0
REFERRED-MANDATORY                                0
PREFERRED                                          0
COMMON                                         2,813
OTHER-SE                                  11,512,549
TOTAL-LIABILITY-AND-EQUITY                34,577,072
SALES                                      3,794,283
TOTAL-REVENUES                             3,794,283
CGS                                        2,987,234
TOTAL-COSTS                                2,987,234
OTHER-EXPENSES                               167,999
LOSS-PROVISION                                     0
INTEREST-EXPENSE                             357,693
INCOME-PRETAX                              (411,513)
INCOME-TAX                                         0
INCOME-CONTINUING                          (411,513)
DISCONTINUED                                       0
EXTRAORDINARY                                      0
CHANGES                                            0
NET-INCOME                                 (411,513)
EPS-PRIMARY                                    (.15)
EPS-DILUTED                                    (.15)
</TABLE>


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