PRIDE AUTOMOTIVE GROUP INC
SB-2, 1998-01-12
AUTO RENTAL & LEASING (NO DRIVERS)
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As filed with the Securities and Exchange Commission on January 12, 1998
                              Registration No. 33-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM SB-2

                             REGISTRATION STATEMENT
                                    UNDER THE
                             SECURITIES ACT OF 1933

                          PRIDE AUTOMOTIVE GROUP, INC.
               (Exact name of Registrant as specified in Charter)

Delaware                   7510                              98-0157860
(State of                  (Primary standard industrial      I.R.S. employer
Incorporation)             classification code)              Identification No.

                 Pride House, Watford Metro Centre, Tolpits Lane
                     Watford Hertfordshire, WD1 8SB England
                                 (800) 698-6590
          (Address and Telephone Number of Principal Executive Offices)

                            Alan Lubinsky, President
                 Pride House, Watford Metro Centre, Tolpits Lane
                     Watford Hertfordshire, WD1 8SB England
                                 (800) 698-6590
            (Name, Address and Telephone Number of Agent for Service)

                                   Copies To:
 Mitchell Lampert, Esq.                               Jay Kaplowitz, Esq.
 Lampert & Lampert                                    Gersten Savage Kaplowitz
 10 East 40th Street                                  & Fredericks
 New York, New York 10016                             101 East 52nd Street, 
(212) 889-7300                                        9th Fl.
                                                      New York, New York  10168
                                                      (212) 752-9700

     Approximate date of commencement of proposed sale to the public: As soon as
practicable after this Registration Statement becomes effective.

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  number  of the  earlier  effective
registration statement for the same offering. [ ]

     If any of the  securities  being  registered  on this  Form  SB-2 are to be
offered on a continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, please check the following box. [x]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the Securities Act, please check the following box and list the Securities
Act registration number of the earlier effective  registration statement for the
same offering. [ ]

     If delivery of a  prospectus  is expected to be made  pursuant to Rule 434,
please check the following box. [ ]

     The Registrant  hereby amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>
<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE

====================================================================================================================================
  Title of Each Class                                      Maximum                    Maximum                  Amount of
    of Securities              Amount Being             Offering Price               Aggregate               Registration
   Being Registered             Registered               Per Security (1)          Offering Price(1)               Fee
- ------------------------------------------------------------------------------------------------------------------------------------
Common Stock,
<S>                                 <C>               <C>                        <C>                                   <C>      
$.001 par value (2)                  1,335,000         (3)                        $7,175,000 (3)                        $2,474.14
- ------------------------------------------------------------------------------------------------------------------------------------
Underwriters'
Warrants (4)                           100,000          --                                                                --(5)
- ------------------------------------------------------------------------------------------------------------------------------------
Totals...........                                                                 $7,175,000 (3)                          $2,474.14
====================================================================================================================================
</TABLE>


     (1) Total estimated  solely for the purpose of determining the registration
fee.

     (2)  Includes  (i)  150,000  shares of Common  Stock  subject  to sale upon
exercise of the Underwriters'  Over-allotment Option granted to the Underwriters
by the  Company  and (ii)  185,000  shares  to be sold  from time to time by the
Selling Securityholders.

     (3) For the  purposes of  calculating  the fee,  the Company has assumed an
offering price of $5.00 per share.

     (4) Represent warrants to be issued to the Underwriters to purchase 100,000
shares of Common Stock (the "Underwriters' Warrants"). See "Underwriting."

     (5) No fee due pursuant to Rule 457(g).





























                                       ii

<PAGE>
                 Cross Reference Sheet Pursuant to Rule 404 (a)
                      Showing the Location In Prospectus of
                   Information Required by Items of Form SB-2


<TABLE>
<CAPTION>


         Item in Form SB-2                                             Prospectus Caption

<S>                                                                    <C>                                         
 1.      Forepart of the Registration                                  Cover Page and Cover Page of Registration
         Statement and Outside Front                                   Statement
         Cover Page of Prospectus

 2.      Inside Front and Outside                                      Continued Cover Page, Table of Contents
         Back Cover Pages of
         Prospectus

 3.      Summary Information and                                       Prospectus, Summary, Risk Factors,
         Risk Factors                                                  Summary Financial Information


 4.      Use of Proceeds                                               Use of Proceeds

 5.      Determination of Offering                                     Cover Page, Underwriting, Risk Factors
         Price

 6.      Dilution                                                      Risk Factors, Dilution

 7.      Selling Securityholders                                       Principal and Selling Stockholders

 8.      Plan of Distribution                                          Cover Page, Underwriting

 9.      Legal Proceedings                                             Business

10.      Directors, Executive Officers                                 Management
         Promoters and Certain Control
         Persons

11.      Security Ownership of                                         Principal and Selling Stockholders
         Certain Beneficial Owners
         and Management



                                       iii


<PAGE>




12.      Description of Securities                                     Description of Securities

13.      Interest of Named Experts                                     Legal Opinions, Experts
         and Counsel



14.      Disclosure of Commission Position                             Management and Item 24. Indemnification
         on Securities Act Liabilities                                 Officers and Directors

15.      Organization Within Five Years                                Prospectus Summary, Business, Principal and
                                                                       Selling Stockholders, Certain Relationships
                                                                       and Related Transactions, Risk Factors

16.      Description of Business                                       Business

17.      Management's Discussion                                       Management's Discussion and Analysis of
         and Analysis or Plan of Operation                             Financial Condition and Results of Operations


18.      Description of Property                                       Business

19.      Certain Relationships and Related                             Certain Relationships and Related
         Transactions                                                  Transactions

20.      Market for Common Equity                                      Not Applicable
         and Related Stockholder
         Matters

21.      Executive Compensation                                        Management

22.      Financial Statements                                          Financial Statements

23.      Changes in and Disagreements                                  Not Applicable
         with Accountants and Financial
         Disclosure

</TABLE>






                                       iv


<PAGE>
Preliminary prospectus subject to completion, dated January , 1998

PROSPECTUS
                          PRIDE AUTOMOTIVE GROUP, INC.

                        1,000,000 Shares of Common Stock

                            Par Value $.001 Per Share

         This  Prospectus  relates to an offering of 1,000,000  shares of Common
Stock,  par value  $.001 per share (the  "Common  Stock"),  of Pride  Automotive
Group,  Inc. (the "Company") being sold by the Company through Mason Hill & Co.,
Inc., as representative of the several underwriters (collectively referred to as
the "Underwriters").  This Registration  Statement also relates to the offer and
sale of an  aggregate  of  185,000  shares of  Common  Stock  (collectively  the
"Selling  Securityholders'  Shares") by certain  selling  security  holders (the
"Selling  Securityholders").  The  Selling  Securityholders'  Shares  are  being
registered  pursuant to registration  rights agreements which have been executed
by the  Company  and the Selling  Securityholders.  The  Selling  Securityholder
Shares may be sold from time to time by the Selling Securityholders. The Company
will not  receive  any  proceeds  from the  sale of any  securities  sold by the
Selling  Securityholders.  It is estimated that the offering price will be $5.00
per  share.  The  shares  of  Common  Stock  are  sometimes  referred  to as the
"Securities."  See  "Description  of  Securities"  and  "Principal  and  Selling
Securityholders."

         THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK AND
                  IMMEDIATE SUBSTANTIAL DILUTION TO INVESTORS.
                       SEE "RISK FACTORS" AND "DILUTION."

          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION, NOR HAS THE COMMISSION
          PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
              REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
<TABLE>
<CAPTION>

=================================================================================================================
                                       Price to                    Discounts and              Proceeds to
                                        Public                    Commission (1)            the Company (2)
- -----------------------------------------------------------------------------------------------------------------
<S>                                      <C>                             <C>                       <C>                            
Per Share..........                      (3)$                            $                         $
- -----------------------------------------------------------------------------------------------------------------
Total (4)...........                       $                             $                         $
=================================================================================================================
</TABLE>

                                                   (footnotes on following page)


                             MASON HILL & CO., INC.
                                 110 Wall Street
                               New York, NY 10005
              The date of this Prospectus is_______________, 1998.


<PAGE>
(1)      Does  not  include  additional  compensation  to  be  received  by  the
         Underwriters,  including (i) a non-accountable  expense allowance equal
         to 3% of the gross  proceeds of the Offering;  (ii) warrants  entitling
         the  Underwriters  to purchase from the Company  100,000  shares of the
         Company's  Common Stock (the  "Underwriters'  Warrants") at 120% of the
         public  offering  price,   exercisable  for  a  period  of  four  years
         commencing one year from the date of the Prospectus;  and (iii) a three
         year  consulting  fee of $36,000 per year, to be paid in advance at the
         closing of this Offering.  The Company has also agreed to indemnify the
         Underwriters against certain liabilities,  including  liabilities under
         the  Securities  Act of 1933, as amended (the  "Securities  Act").  See
         "Underwriting."

(2)      Before deduction of expenses of the Offering,  all or which are payable
         by the Company, estimated at $400,000, which includes the Underwriters'
         non-accountable  expenses  allowance,  the financial  consulting fee as
         well as  filing,  legal,  accounting,  printing  and  other  costs  and
         expenses.

(3)      It is currently anticipated that the offering price will be $5.00 per 
         share.

(4)      The Company has granted the Underwriters an option,  exercisable within
         forty-five days from the date of this Prospectus,  to purchase up to an
         additional  150,000 shares of Common Stock, on the same terms set forth
         above,  solely for the  purpose of  covering  over-allotments.  If such
         options  are  exercised  in  full,  the  total  Price  to  the  Public,
         Underwriting  Discounts and  Commission and Proceeds to Company will be
         $5,750,000, $575,000 and $5,175,000, respectively. See "Underwriting".

         Prior to this Offering,  there has been a limited public market for the
Company's Common Stock and a class of outstanding common stock purchase warrants
(the  "Warrants") (the "Company's  Securities").  The Company's Common Stock and
Warrants are currently  listed on the Nasdaq  SmallCap  Stock Market  ("Nasdaq")
under the symbols  "LEAS" and "LEASW" and on the Boston Stock  Exchange  ("BSE")
under the symbols  "LES" and "LESW".  Quotation  on Nasdaq or BSE does not imply
that a meaningful, sustained market for the Company's Securities will develop or
if developed  that it will be sustained for any period of time. In the event the
Company's  Securities  do not  continue  to be listed on Nasdaq or the BSE,  the
Company's  Securities will be available for trading only in the over-the-counter
market on the OTC Electronic Bulletin Board. The offering price of the shares of
Common Stock has been  determined  in  negotiations  between the Company and the
Underwriters  on an  arbitrary  basis and bears no  direct  relationship  to the
assets,  earnings or any other recognized criteria of value.  Factors considered
in  determining  such  prices,  in addition  to  prevailing  market  conditions,
included  the  history of and the  business  prospects  for the  Company  and an
assessment of the net worth and financial  condition of the Company,  as well as
such  other  factors  as  were  deemed  relevant,  including  an  evaluation  of
management  and the general  economic  climate.  The prices  should in no event,
however,  be regarded as an  indication of any future market price of the Common
Stock. See "Risk Factors."

         The Securities are being sold by the Company  through Mason Hill & Co.,
Inc. as representative of the several underwriters  (collectively referred to as
the  "Underwriters"),  on a "firm commitment" basis subject to prior sale, when,
as and if accepted by the  Underwriters and subject to approval of certain legal
matters by counsel  for the  Underwriters  and  certain  other  conditions.  The
Underwriters  reserve  the right to  withdraw,  cancel or modify  such offer and
reject  any  order  in  whole  or in  part.  It is  expected  that  delivery  of
certificates  representing the Securities being sold hereby will be made against
payment therefor at the offices of Mason Hill & Co., Inc., 110 Wall Street,  New
York, New York on or about ____________, 1998.


                                        2

<PAGE>
         IN CONNECTION WITH THIS OFFERING,  THE  UNDERWRITERS  MAY OVER-ALLOT OR
EFFECT  TRANSACTIONS  WHICH  STABILIZE  OR  MAINTAIN  THE  MARKET  PRICE  OF THE
COMPANY'S  SECURITIES AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE
OPEN MARKET. SUCH STABILIZING, IF COMMENCED, MAY DISCONTINUE AT ANY TIME.

                              AVAILABLE INFORMATION

         The Company has filed with the Securities and Exchange  Commission (the
"Commission")  a Registration  Statement on Form SB-2 under the Securities  Act,
with respect to the shares of Common Stock to which this Prospectus  relates. As
permitted by the rules and regulations of the  Commission,  this Prospectus does
not contain all of the information set forth in the Registration Statement.  For
further  information  with  respect to the  Company and the  Securities  offered
hereby, reference is made to the Registration Statement,  including the exhibits
thereto,  which may be copied and inspected at the Public  Reference  Section of
the Commission at its principal  office at 450 Fifth Street,  N.W.,  Washington,
D.C.,  20549 or at its regional  office at 7 World Trade Center,  New York,  New
York or at its website, http://www.sec.gov/.

         The Company's fiscal year end is November 30. The Company is subject to
the informational reporting requirements of the Securities Exchange Act of 1934,
as amended (the "Exchange  Act"),  and in accordance  therewith,  files periodic
reports, proxy statements and other information with the Commission. At present,
the Company is current in its filings  under the Exchange  Act. In the event the
Company's  obligation to file such periodic reports,  proxy statements and other
information  is suspended,  the Company will  voluntarily  continue to file such
information with the Commission.  The Company  distributes to its  stockholders,
annual reports containing audited financial statements, together with an opinion
by its auditing  accountants.  In addition,  the Company may, in its discretion,
furnish  quarterly  reports  to  stockholders   containing  unaudited  financial
information for the first three quarters of each year.


                                     SUMMARY

     The following  summary is intended to set forth certain pertinent facts and
highlights from material  contained in the body of this Prospectus.  The summary
is  qualified  in  its  entirety  by  the  detailed  information  and  financial
statements appearing elsewhere in this Prospectus.

     This Prospectus  contains forward looking  statements that involve risks an
uncertainties.  The Company's actual results may differ  significantly  from the
results discussed in these forward-looking statements.  Factors that might cause
such differences include, but are limited to, those discussed in "Risk Factors."

                                   THE COMPANY

     Pride Automotive  Group,  Inc., a Delaware  corporation (the "Company") was
formed by Pride, Inc. ("Pride"),  in March 1995 for the purpose of acquiring all
of the outstanding shares of common stock of Pride Management Services, Plc., an
English  corporation  ("PMS"),  in a  transaction  which was  accounted for as a
reorganization (the  "Reorganization").  Prior to the Reorganization,  PMS was a
wholly owned subsidiary of Pride.

     Pride was incorporated as L.H.M.  Corp. in the State of Delaware on May 10,
1988, as a "blank check" company for the purpose of seeking  potential  business
ventures through acquisition or merger. In 1990 L.H.M. Corp. changed its name to
International  Sportsfest,  Inc.  ("ISI").  In January 1994, ISI entered into an
Agreement  and Plan of  Reorganization  with  Pride  Management  Services,  Plc.
("PMS"), an English corporation, whereby PMS became a wholly owned subsidiary of
ISI and ISI changed its name to Pride, Inc.

     Pursuant to the terms and  conditions  of the  Reorganization,  the Company
issued  1,500,000 shares of its Common Stock to Pride in exchange for all of the
issued and outstanding  shares of PMS. In connection with the Reorganization and
formation of the Company,  PMS became a wholly owned  subsidiary  of the Company
which, prior to the Company's initial public offering,  was approximately  52.9%
owned by Pride. PMS is a holding company which has six wholly owned subsidiaries
which  engage  in the  Company's  operations.  PMS's  wholly-owned  subsidiaries
include; Pride Vehicle Contracts Limited, Baker Vehicle Contracts Limited, Pride
Vehicle Contracts (UK) Limited,  Pride Leasing Limited, Pride Vehicle Management
Limited and Pride Vehicle  Deliveries  Limited.  These companies  operate as one
unit,  with the same  management and  facilities.  Unless the context  otherwise
requires,  all  references to the "Company" are to its wholly owned  subsidiary,
PMS and PMS's six wholly owned subsidiaries. See "--Subsidiaries."

     These  companies  jointly engage in the business of leasing new automobiles
to businesses,  servicing such automobiles during the lease term and remarketing
the  automobiles  upon the  expiration of the lease term,  which  arrangement is
described as a "contract hire." The Company's sales policy emphasizes leasing to
financially  sound clients and requires certain  financial  disclosures prior to
executing any lease agreements.  Customer accounts are targeted from profitable,
growing,  medium-sized  corporate companies.  The Company purchases each vehicle
pursuant to its client's specifications,  finances its purchase and pays for all
the maintenance on the vehicle during the lease term. Typically, the term of the
loan corresponds with the term of the lease, whereby, upon the completion of the
lease  term  the   automobiles   are  fully  paid  and  owned  by  the  Company.



                                        3

<PAGE>
     The following is a list of the PMS  subsidiaries,  their dates of formation
and their business operations:
<TABLE>
<CAPTION>

                                             Date of
         Name                                Formation        Business Operations

<S>                                          <C>              <C>
         Pride Vehicle Contracts
          Limited                            12/23/86         Conducts  all  administrative  functions  for  the  Company,
                                                              including  paying  salaries and all  operational  expenses of the
                                                              Company.

         Baker Vehicle  Contracts  Limited   02/22/89         Vehicle leasing,  primarily the business operations of Baker Hire 
                                                              Contracts Limited, acquired in May 1990, which operations are 
                                                              primarily in Wales and the south west region of England.

         Pride Vehicle Contracts             09/28/88         Vehicle leasing, acquired County Contract Hire Limited and Master
          (UK) Limited                                        Vehicle Contracts Limited in February 1992 and March 1994,
                                                              respectively.

         Pride Leasing Limited               02/22/89         Owns property and a building in Croydon, England, which is leased to
                                                              an unaffiliated company.

         Pride Vehicle Management            02/14/90         Operates the Company's fleet management services.
               Limited

         Pride Vehicle  Deliveries           06/14/90         Provides vehicle  distribution and collection services for all the 
                                                              Limited Company's leasing operations.
</TABLE>

     The Company has servicing  agreements with  automobile  dealers and service
centers,  which specify pricing  schedules for maintenance and repair work to be
performed,  all of which require the prior  consent of the Company.  The lessees
monthly  lease  payment is  determined  by a computer  program  which takes into
account  estimated  service costs,  new vehicle pricing,  manufacturer  bonuses,
rebates  and  options,  potential  residual  value at lease end as well as other
variable information  including interest rates and other current and anticipated
future economic variables.  The monthly lease payments are usually sufficient to
pay the  financing  costs and servicing  costs on the vehicles  during the lease
term,  with  the  bulk of the  profits,  if any,  coming  on the  resale  of the
automobile.  Upon  the  expiration  of the  lease,  the  Company  remarkets  the
automobiles through various distribution channels including, but not limited to,
used car  wholesalers  or used car  retailers.  The  lessee is  responsible  for
maintaining full comprehensive  insurance on each vehicle,  of which the Company
is a beneficiary and payee in the event the vehicle is damaged.

     The Company  also engages in fleet  management  services for certain of its
clients who choose to own the vehicle(s)  directly.  Customarily,  these clients
purchase the  automobiles  through the Company in order to take advantage of the
Company's bulk purchase discounts.  The Company maintains these vehicles on such
clients behalf pursuant to a monthly  management fee, usually $15 per automobile
and disposes of the vehicles  thereafter on behalf of the client.  These clients
pay all  costs  associated  with the  purchase,  maintenance  and  resale of the
automobiles.

         In April 1996,  the Company sold 950,000  shares of its common stock to
the public at a price of $5.00 per share and 2,000,000  redeemable  common stock
purchase  warrants  at  a  price  of  $.10  per  warrant  in a  public  offering
underwritten  by the  Underwriter.  The warrants are  exercisable  at a price of
$5.75 per share,  subject to adjustment,  beginning  April 24, 1997 and expiring
April 23, 2001.  The Company's  securities  are  currently  traded on the Nasdaq
SmallCap Stock Market and the Boston Stock Exchange, Inc.

                                        4

<PAGE>
         In December 1996, the Company's  majority owned subsidiary AC Car Group
Limited  ("AC"),  acquired  all of the assets of AC Cars Limited ("AC Cars") and
Autokraft  Limited   ("Autokraft")   (the  "Asset   Purchase"),   two  companies
incorporated  under the laws of  England  and Wales,  respectively.  AC Cars and
Autokraft are specialty automobile manufacturers that had been in administrative
receivership  since  March  1996.  AC Cars is the oldest  automobile  company in
continuous existence in England and currently manufactures two automobiles,  the
Superblower  (which  is a  continuation  of the AC Cobra)  and the Ace,  a newly
developed  automobile  of which  less than 50  prototype  cars have been sold to
date. The Superblower has a current list price of (pound)69,000 ($ ) and the Ace
has a current list price of (pound)75,000 ($ ).

         In order to finance the costs of such acquisition,  the Company engaged
in a private  placement,  whereby  it  issued  an  aggregate  of  $1,757,500  of
promissory  notes and 185,000 shares of Common Stock.  The Underwriter  acted as
placement agent in such private placement.  In connection with such offering, AC
sold an aggregate of 1,028,700 shares to three affiliates of the Underwriter for
aggregate  consideration of $1,030.  Such persons  currently own an aggregate of
14% of the capital stock of AC.

     The Company's  executive offices are located at Pride House,  Watford Metro
Centre, Tolpits Lane Watford, Hertfordshire, WD1 8SB England, phone number (800)
698-6590.





























                                        5

<PAGE>
                                 THE OFFERING(1)

<TABLE>
<CAPTION>

<S>                                             <C> 
Securities Offered (2):

                                                1,000,000 shares of Common Stock

Price Per Share:                                (3)

Securities Outstanding Prior to the Offering:

  Common Stock                                   2,837,500 Shares
  Warrants                                       2,300,000 Warrants

Securities Outstanding After the Offering:

  Common Stock                                   3,837,500 Shares
  Warrants                                       2,300,000 Warrants

  Use Of Proceeds                                The net proceeds of this Offering, estimated at
                                                 $4,100,000, will be used as follows: (i)
                                                 $1,850,000 to repay the notes issued in the
                                                 December 1996 Private Placement and (ii)
                                                 $2,250,000 to repay lines of credit to the bank.
                                                 See "Use of Proceeds."

  Risk Factors                                   An investment in the Securities offered hereby
                                                 involves a high degree of risk and immediate
                                                 substantial dilution to investors. Potential
                                                 purchasers should not invest in these securities
                                                 unless they can afford the risk of losing their
                                                 entire investment. See "Risk Factor" and
                                                 "Dilution."

</TABLE>












                                        6

<PAGE>


  Symbols (4)

     Nasdaq                                  Common Stock ............ LEAS
                                             Warrants .....................LEASW

     BSE                                     Common Stock..............LES
                                             Warrants......................LESW






(1)      Unless  otherwise  indicated,  no effect is given in this Prospectus to
         the exercise of (i) the Underwriters' Over-allotment Option to purchase
         up  to  an  additional   150,000  shares  of  Common  Stock;  (ii)  the
         Underwriters'  Warrants to  purchase  100,000  shares of Common  Stock;
         (iii) options on the issuance of restricted  shares under the Company's
         Senior Management Incentive Plan in the aggregate of 300,000 shares, of
         which  options to  purchase  160,528  shares of Common  Stock have been
         granted.

(2)      The 185,000 shares of Common Stock being  registered  hereunder are not
         being  underwritten  and may be sold from  time to time by the  Selling
         Securityholders pursuant to a separate prospectus.

(3)      It is currently anticipated that the offering price will be $5.00 per 
         share.

(4)      The Company's  Common Stock and Warrants are currently listed on Nasdaq
         and the BSE and the Company has applied for  additional  listing of the
         Common Stock being offered hereby, on both Nasdaq and BSE. Quotation on
         Nasdaq  and/or BSE does not imply that a meaningful,  sustained  market
         for the Company's  Securities will develop or if developed that it will
         be sustained for any period of time. In addition,  continued  inclusion
         on Nasdaq  and/or the BSE is subject to certain  maintenance  criteria.
         The  failure  to meet  these  criteria  in the future may result in the
         discontinuance of the listing of the Company's Securities which in turn
         may have a material  adverse  effect on the  market  for the  Company's
         Securities. See "Risk Factors".

















                                        7

<PAGE>
                          SUMMARY FINANCIAL INFORMATION

         Set forth below is the historical  summary  financial  information with
respect to the Company and its  subsidiaries  for the years ended  November  30,
1995 and 1996 and the  unaudited  nine month  period  ended  August 31, 1996 and
August 31, 1997. The historical  financial data for the years ended November 30,
1995 and 1996 is derived from the audited  consolidated  financial statements of
the  Company  and its  subsidiaries  which have been  reported  upon by Civvals,
Chartered  Accountants.  The summary  historical  financial data presented below
should be read in  conjunction  with the  audited  financial  statements  of the
Company and its  subsidiaries  and related notes thereto  included  elsewhere in
this Prospectus.
<TABLE>
<CAPTION>

Statement of Operations Data:

=================================================================================================================
                                         For the Year                           For the Nine Months
                                            Ended                                       Ended
- -----------------------------------------------------------------------------------------------------------------
                            November 30,           November 30,           August 31,          August 31,
                                1995                  1996                1996                   1997

- -----------------------------------------------------------------------------------------------------------------
<S>                         <C>                    <C>                     <C>                 <C>        
Revenues                    $ 9,973,056            $ 12,884,018            $8,276,389          $12,469,862
- -----------------------------------------------------------------------------------------------------------------
Net Income (Loss)           $ (870,145)            $ (654,998)             $(337,968)         $(2,221,640)
- -----------------------------------------------------------------------------------------------------------------
Earnings (loss) per
Common Share                $(.42)                 $  (.27)                $(.15)              $(.79)
- -----------------------------------------------------------------------------------------------------------------
Weighted Average
Shares Outstanding          2,060,000              2,405,760               2,652,500          2,837,500

=================================================================================================================
</TABLE>
<TABLE>
<CAPTION>

Balance Sheet Data:

- -------------------------------------------------------------------------------------------------------------
                        November 30, 1996           August 31, 1997           August 31, 1997
- -------------------------------------------------------------------------------------------------------------
                             Actual                  Actual                   As Adjusted (1)
- -------------------------------------------------------------------------------------------------------------

<S>                              <C>                <C>                       <C>        
Tangible Assets                  $21,977,00         $30,453,260               $30,453,260
- -------------------------------------------------------------------------------------------------------------
Intangible Assets                $11,712,578        $9,247,939                $9,247,939
- -------------------------------------------------------------------------------------------------------------
Total Assets                     $33,698,581        $39,701,199               $39,701,199
- -------------------------------------------------------------------------------------------------------------
Total Liabilities                $21,249,885        $29,771,303               $25,671,303
- -------------------------------------------------------------------------------------------------------------
Stockholders'                    $12,439,696        $9,929,896                $14,029,896
Equity
=============================================================================================================
</TABLE>


     (1) Gives effect to the sale by the Company of  1,000,000  shares of Common
Stock in this Offering, and the application of net proceeds therefrom.  Does not
give effect to the exercise of the  Over-allotment  Option or the  Underwriters'
Warrants. See "Use of Proceeds."

                                        8

<PAGE>
                                  RISK FACTORS

         The securities offered hereby are speculative and involve a high degree
of risk. In addition to the other information contained in this Prospectus,  the
following   factors  should  be  carefully   considered  before  purchasing  the
securities  offered by this Prospectus.  The purchase of these Securities should
not be  considered  by anyone who  cannot  afford the risk of loss of his entire
investment.

         Except for the historical  information  contained herein, the following
discussion   contains   forward-looking   statements   that  involve  risks  and
uncertainties.  The Company's actual results could differ  materially from those
projected in the forward-looking statements discussed herein. Factors that could
cause or contribute to such differences  include,  but are not limited to, those
discussed  in this  section,  as  well  as in the  sections  entitled  "Plan  of
Operation" and "Business."

         1. Negative Cash Flow; Loss from Operations;  Accumulated Deficit; Need
for Capital.  The proceeds  raised in this  Offering  will be used  primarily to
repay  existing  indebtedness  to private  lenders  and  commercial  banks.  The
Company's  operations have  historically been depicted by negative cash flow. In
entering into a new lease  agreement,  the Company (i) purchases the automobile,
which  usually  requires  a 10% down  payment,  (ii)  pays  down the note on the
purchase  including  principal and interest during the lease term and (iii) pays
all  maintenance  costs during the term of the lease,  all of which  require the
outlay of operating capital. The lease payments received from the customer, over
the term of the lease,  typically are  sufficient  to pay the Company's  monthly
obligations  on the  vehicle.  However,  due to the  timing  of the  payment  of
expenses  versus the receipt of lease  payments,  the  Company has  continuously
experienced  negative cash flow problems.  This problem increases as the Company
expands  operations.  Historically,  the Company has financed its negative  cash
flow by borrowing from a secured line of credit  through its bank,  Midland Bank
Plc. Although the Company's current line of credit has expired,  the Company has
reached a verbal agreement regarding a new line of credit with Midland Bank Plc.
in the  amount of  (pound)3,250,000  (approximately  $ ),  which  line of credit
expires in August 1998. This agreement has not yet been  memorialized in written
form. In the event that the Company and the bank do not  formalize  their verbal
agreement  regarding  the line of credit or in the event  that the bank  revokes
this line of credit during the proposed term or in the event that the bank fails
to renew  this  new line of  credit  when it  expires,  the  Company  will  have
insufficient cash flow to finance operations. There can be no assurance that the
Company  will  be  able  to  secure  the  necessary  financing  if  one  of  the
aforementioned  events comes to pass. The Company realizes most of its profit on
the lease of a vehicle,  if any,  from the proceeds of the resale of the vehicle
at the end of the lease term.  Prior to November 1992,  the Company's  financing
arrangements  in the  purchase  of its  vehicles  required  monthly  payments of
interest and a balloon  payment of the principal  amount  borrowed being made at
the end of the lease term. This financing  strategy  enabled the Company to have
more cash available for operations  during the term of the lease, but the higher
financing  fees and interest  expense  limited the profit  margin over the lease
term. In November  1995, the Company began to receive back the vehicles it first
financed using its current financing method.

         Due to the nature of the Company's business, namely contract leasing of
motor vehicles which are fixed long-term assets, the Company's balance sheet has
been prepared on an unclassified basis. Accordingly,  there is no classification
of current  assets,  current  liabilities  or working  capital.  As vehicles are
returned  each  month,  they  are  sold by the  Company  and the  cash  received
increases  cash flow.  However,  in trying to increase the number of leases each
month,  the  cash  flow  from  the  resale  of  returned  vehicles  has not been
sufficient to enable the Company to purchase the number of additional

                                        9

<PAGE>
vehicles needed.  The Company incurred losses of $600,622 and $1,735,746,  after
goodwill amortization,  for the year ended November 30, 1996 and the nine months
ended August 31, 1997, respectively. In addition, the Company had an accumulated
deficit of  $1,402,587  and  $3,138,333  as of November  30, 1996 and August 31,
1997,  respectively.  In the event that the Company has  continuous  losses from
operations,  cannot meet its  current  capital  needs,  is unable to finance the
purchase  of new  vehicles  for its clients or defaults in the payment of any of
its financing arrangements,  all or any of the above could materially affect the
operations  of the  Company.  In the  event  the  Company  is  required  to seek
additional  financing,  there can be no assurance that such additional financing
will be available to the Company in the future, or if available,  at such times,
or upon  such  terms  and  conditions  acceptable  to the  Company.  See "Use of
Proceeds,"  "Management's  Discussion  and Analysis of Financial  Condition  and
Results of Operations" and "Business - Financing and Collections."

         2.  Competition.  The Company's  business is highly  competitive,  with
relatively insignificant barriers to entry and with numerous firms competing for
the same customers.  The Company is in direct  competition  with local (includes
the city of Hertfordshire and the surrounding areas including Watford), regional
(includes London and surrounding areas) and national (includes the entire United
Kingdom inclusive of England,  Wales,  Scotland and Northern Ireland) automotive
leasing  companies,  many of which have  greater  resources  and more  extensive
distribution  and marketing  than the Company.  The Company also competes in the
automobile  financing  industry with providers of other forms of financing.  The
Company primarily competes on the basis of both pricing and service. Many of its
competitors have  significantly  greater financial and marketing  resources than
the Company.

         The  wholesale  of used  automobiles  is highly  competitive,  with the
Company's   competition  coming  from  individuals,   other  leasing  companies,
independent   used  automobile   wholesalers  and  dealerships  and  rental  car
companies.  In the event of a decrease in the demand for or market value of used
automobiles or the models leased and resold by the Company,  the Company may not
be able to resell such vehicles at prices it had anticipated  when entering into
the lease  agreements.  Such conditions  would have a material adverse affect on
the  business of the Company and its  profitability.  There can be no  assurance
that the Company will be able to compete  successfully in this market. See "Risk
Factor - Decrease in Automotive Resale Market;  Decrease in  Profitability"  and
"Business - Competition."

         3. Dependence on Suppliers and Service Centers.  The Company  purchases
all  of  the  automobiles   that  it  leases  to  its  clients  from  automotive
dealerships,  usually  several at any one time.  For the year ended November 30,
1996 and the nine months ended August 31, 1997,  General Motors and Renault were
the manufacturers of approximately  16.2% and 15.2%,  respectively and 11.7% and
9.7%, respectively, of the vehicles which it leased. The Company does not depend
on any one  dealership  for its  purchase of  automobiles  and does not have any
written  agreements or  arrangements  with any of the  dealerships  it purchases
vehicles from. The Company has servicing  agreements with over 1,400  automotive
dealerships  and  independent  service  centers in its areas of operations.  The
Company believes that there are a sufficient number of dealerships of the models
its  purchases,  so that it will continue to be able to purchase  automobiles at
competitive  prices and terms in the future.  A portion of the Company's  profit
margin is based on  discounts  received on the  purchase  of  vehicles  from the
dealerships  as  well as  rebates  received  directly  from  the  manufacturers.
However,  the  Company  has no  assurances  that it  will  be  able  to  acquire
automobiles at favorable prices or receive such rebates in the future. No

                                       10

<PAGE>
assurance can be given that an uninterrupted  and adequate supply of automobiles
or service centers will be available to the Company in the future, although, the
Company  believes that there are a sufficient  number of automobile  dealerships
and independent  service centers so that in the event any individual or group of
dealerships or service  centers can no longer service the Company's  needs,  the
Company  will  be  able  to  find  other  dealerships  and  service  centers  at
competitive  prices.  In the event the  Company  cannot  obtain  automobiles  or
maintenance of such vehicles on similar terms as is presently available to it or
the production of automobiles  ceases or is significantly  reduced,  the Company
would be materially adversely affected. See "Business - Suppliers."

         4.  Concentration  of  Lease  Agreements;   Lease  Defaults;   Economic
Conditions  in  England.  For the year ended  November  30,  1995 and 1996,  the
Company  had two  unaffiliated  customers,  Westbury  Homes  Plc.  and  Campbell
Distillers Limited, which companies accounted for in the aggregate approximately
18% and 17%, respectively,  of the Company's total revenues. For the nine months
ended  August 31,  1996 and  August  31,  1997,  revenues  from these  customers
accounted for  approximately  17% and 11%,  respectively of total revenues.  The
Company is dependent on client loyalty and the continued  increase in the number
of its leases. The Company's  profitability is dependent on the number of leases
entered  into  each  year  due to the  small  profit  margin  realized  on  each
individual  lease. The  discontinuance or default by the above clients or of any
group of leases or a continued  or general  economic  downturn in England  would
have a material  adverse  affect on the  Company's  results of  operations.  See
"Business - Leasing, Maintenance and Resale."

         5. Decrease in Automotive Resale Market; Decrease in Profitability. The
automotive  resale  market  is  highly  competitive,  with  model,  mileage  and
condition being the basis for a vehicle's resale value. Recently, the market for
used  automobiles  has  increased  due to the  increase  in the  prices  for new
vehicles.  The Company is dependent on its ability to resell the vehicles  which
are returned to it at the end of the lease term quickly and profitably. Pursuant
to the Company's current financing arrangements,  at the end of a lease term the
Company owns the  automobile.  The Company does not  currently do repairs on the
returned  vehicles and  attempts to sell such  vehicles  immediately  upon their
return.  In the event the market for used automobiles  decreases,  the models or
conditions of the vehicles  returned to the Company  decrease their resale value
or vehicles  are  returned  pursuant to defaults in the lease  agreements,  such
events may  adversely  affect the  Company's  business  and  profitability.  See
"Business - Leasing, Maintenance and Resale."

         6. Foreign  Currency and Foreign Exchange  Regulation.  Fluctuations in
exchange rates of the English Pound against foreign  currencies  could adversely
affect the Company's  results of operations.  The Company intends to convert the
net proceeds of this  Offering  (exclusive of funds being repaid to private U.S.
investors)  into pounds  immediately  upon  consummation  of the  Offering.  The
Company will  experience the risk of currency  fluctuations  with respect to the
conversion  of dollars into  pounds.  In the event that the  conversion  rate of
dollars into pounds  decreases,  the Company will  receive  less  proceeds  than
expected.  Similarly, in the event that the Company issues cash dividends in the
future,  the proceeds of such  dividend  will be subject to the risk of currency
fluctuations.

     7.  Government  Regulation.  The  Company is subject to  regulation  by the
United Kingdom Department of Trade and Industry (the "Department of Trade"). The
Department of Trade establishes

                                       11

<PAGE>
general rules and regulations with respect to the operation of a business in the
United  Kingdom.  The Department of Trade has not established any regulations or
licensing  requirements  specifically  regulating  the leasing of automobiles to
companies.  There is no license required for a company to lease automobiles to a
company.  There can be no assurances that such will be the case in the future or
that if licensing or other forms of regulation is required in order to engage in
the Company's  business that it will be successful in obtaining such licenses or
in meeting the requirements of such regulations.  In addition,  the Company must
comply with a wide range of national,  regional and local rules and  regulations
applicable to its business,  including  regulations  covering  labor  relations,
safety  standards,  affirmative  action and the  protection of the  environment.
Continued  compliance with the broad regulatory network of the United Kingdom is
essential and costly and the failure to comply with such regulations may have an
adverse  effect  on  the  Company's  operations.   See  "Business  -  Government
Regulations."

         8.  Control  by  Management  and  Alan  Lubinsky.  Upon the sale of the
Securities   offered   hereby,   Mr.   Lubinsky  will  have  voting  control  of
approximately  39.3% of the outstanding  shares of Common Stock by virtue of his
family's  trust  ownership  of  approximately  65% of Pride  which  prior to the
Offering owned 53.2% of the Company. The trustee is Elfin Trust Company Limited,
located  on the Island of  Guernsey,  Channel  Islands.  Although  Mr.  Lubinsky
disclaims  beneficial  ownership  of the  shares  of Pride  owned  by New  World
Finance,  Limited,  which  company  is  wholly  owned by New  World  Trust,  the
beneficiaries of which are members of Mr. Lubinsky's  family, it may be expected
that such entity will vote its respective shares in favor of proposals  espoused
by Mr.  Lubinsky.  Accordingly,  Mr.  Lubinsky  through his family,  will in all
likelihood  be able to elect the entire board of directors of the Company and to
direct the affairs of the Company.  See  "Management" and "Principal and Selling
Securityholders."

         9.  Conflicts of Interest.  Mr.  Lubinsky is an officer and director of
the  Company,  Pride,  AC, PMS and each of PMS's  subsidiaries.  There may arise
conflicts of interest  with respect to matters  concerning  the Company and such
other entities.  Although no specific  measures to resolve conflicts of interest
have been formulated, the officers and directors of the Company have a fiduciary
obligation  to deal  fairly and in good faith with the  Company.  The  directors
intend  to  exercise  reasonable  judgment  and take  such  steps  as they  deem
necessary under all of the  circumstances in resolving any specific  conflict of
interest which may occur and will  determine  what, if any,  specific  measures,
such as  retention of an  independent  advisor,  independent  counsel or special
committee,  may be necessary or appropriate.  There can be no assurance that the
Company will employ any of such  measures or that  conflicts of interest will be
resolved  in  the  best  interest  of  the  stockholders  of  the  Company.  See
"Management" and "Certain Relationships and Related Transactions."

         10.  Dependence  on  Management.  The  Company  is  dependent  upon the
personal  efforts and abilities of Alan Lubinsky,  the President,  Secretary and
Chairman of the Board of Directors of the Company,  Pride, AC and PMS.  Pursuant
to the terms of his employment  agreement,  Mr.  Lubinsky will devote all of his
business  time to the affairs of the Company and its  subsidiaries.  The loss of
the services of Mr. Lubinsky would adversely affect the business of the Company.
Although  PMS has a  key-man  insurance  policy of  $750,000  on the life of Mr.
Lubinsky,  neither the Company nor AC currently have any such policy and have no
current intent to obtain any such insurance. See "Management."


                                       12

<PAGE>
         11.  Non-U.S.  Resident  Management May Result in Special  Risks.  Alan
Lubinsky,  Allan Edgar and Ivan  Averbuch,  the  officers  and  directors of the
Company,  are residents of England and are not  residents of the United  States.
Accordingly,  the enforcement of civil  liabilities  against Mr.  Lubinsky,  Mr.
Edgar or Mr. Averbuch by investors may be adversely affected. Investors may have
difficulty  effecting  service of process within the United States and judgments
against Mr.  Lubinsky,  Mr. Edgar or Mr. Averbuch in United States courts may be
difficult or impossible to enforce. In addition,  there can be no assurance that
foreign courts would enforce such  judgments,  either  predicated upon the civil
liability provisions of the federal securities laws or otherwise.

         12. Immediate  Substantial  Dilution.  The purchasers of the Securities
offered  hereby will incur  immediate  substantial  dilution from their purchase
price  in the net  tangible  book  value  of  each  share  of  Common  Stock  of
approximately  $3.75 per share or 75% of their initial  investment.  The present
stockholders  of the  Company  will own  approximately  73.9%  of the  Company's
outstanding  shares of Common Stock upon  completion  of this  Offering and will
realize an immediate  increase in the net tangible book value of their shares of
approximately  $1.01  per  share.   Accordingly,   Pride  will  be  the  primary
beneficiary  of  this  Offering.   If  the  Company's   future   operations  are
unsuccessful,  the persons who  purchased  the  Securities  offered  hereby will
sustain the principal losses. See "Use of Proceeds," "Certain  Relationships and
Related  Transactions,"  "Dilution"  and  Note  11 of  Notes  to  the  Financial
Statements.

         13. Possible Future Dilution.  The Company has authorized capital stock
of 10,000,000  shares of Common  Stock,  par value $.001 per share and 2,000,000
shares of  Preferred  Stock,  none of which have been  issued.  Inasmuch  as the
Company may use  authorized  but  unissued  shares of  Preferred  Stock or issue
shares of Preferred  Stock which are  convertible  into shares of Common  Stock,
without stockholder approval, there may be further dilution of the stockholders'
interests. See "Description of Securities."

         14. No Dividends  and None  Anticipated.  To date,  the Company has not
paid any cash  dividends  on its Common  Stock and does not expect to declare or
pay  any  cash  or  other  dividends  in the  foreseeable  future.  The  Company
anticipates that any profits from operations will be reinvested in the Company.
See "Dividend Policy."

         15.  Authorization  of Preferred  Stock.  The Company's  certificate of
incorporation  authorizes the issuance of 2,000,000  shares of preferred  stock,
$.01 par value,  which  shares may be issued in classes and series,  pursuant to
the  rights,  designations  and  preferences  as  determined  by  the  board  of
directors.  Accordingly,  the board of directors is empowered, without obtaining
stockholder  approval,  to issue  preferred  stock with  dividend,  liquidation,
conversion,  voting or other rights that could adversely affect the voting power
or other  rights of the holders of the Common  Stock.  In the event of issuance,
the preferred stock could be utilized, under certain circumstances,  as a method
of discouraging, delaying, or preventing a change in the control of the Company.
See "Description of Securities - Common Stock."

         16.  Arbitrary  Determination  of Offering Price. The offering price of
the shares of Common  Stock have been  determined  by  negotiations  between the
Company  and  the  Underwriter  on  an  arbitrary  basis  and  bears  no  direct
relationship to the assets, earnings or any other recognized criteria of value.

                                       13

<PAGE>
Factors  considered in determining such prices, in addition to prevailing market
conditions  and the current  price of the Company's  Common Stock,  included the
history of and the business prospects for the Company,  an assessment of the net
worth and financial  condition of the Company,  an evaluation of management  and
the general  economic  climate of the United  Kingdom.  The prices  should in no
event,  however,  be regarded as an indication of any future market price of the
Common  Stock.  Prior to this  Offering,  there has been  only a limited  public
market for the Common Stock. See "Dilution" and "Underwriting."

         17.  Limited  Public  Market for the  Securities.  At  present,  only a
limited public market exists for the Company's Common Stock and Warrants.  There
is no assurance that a regular  trading market will develop at the conclusion of
this  Offering,  or if one does develop,  that it will be sustained.  Therefore,
purchasers  of the  Securities  offered  herein  may be unable  to  resell  said
Securities  at  or  near  their  original   offering  price  or  at  any  price.
Furthermore, it is unlikely that a lending institution will accept the Company's
securities  as pledged  collateral  for loans even if a regular  trading  market
develops.

         18. Shares Available for Resale.

         Of the  2,837,500  shares of the  Company's  Common Stock  outstanding,
1,560,000  shares were  issued in March 1995.  All of such shares were issued as
"restricted  securities" which may be sold upon compliance with Rule 144 adopted
under  the  Securities  Act,  or  any  other  exemption  from  the  registration
requirements of the Securities  Act.  500,000 shares of Common Stock were issued
in  the  Company's  Private  Placement  in  December  1995,  all of  which  were
registered  and sold in the  Company's  initial  public  offering in April 1996.
185,000  shares of the  Company's  Common  Stock  were  issued in the  Company's
Private  Placement of December  1996.  All 185,000 shares issued in the December
Private  Placement  are being  registered  in this offering and may be sold from
time to time by the Selling Securityholders.

         Rule  144  provides,  in  essence,  that a person  holding  "restricted
securities"  for a period of two years may sell every three  months in brokerage
transactions an amount equal to the greater of: (a) one percent of the Company's
outstanding  shares of Common Stock;  (b) the average weekly  reported volume of
trading  for  the  securities  on all  national  exchanges  and/or  through  the
automated  quotation system of a registered  securities  association  during the
four calendar week period preceding each transaction;  or (c) the average weekly
trading volume in the securities  reported through the consolidated  transaction
reporting  system during the four  calendar week period.  Rule 144 also requires
that current  information about the securities must be available to stockholders
and brokers.

         Therefore,  after  taking  into  account  the shares to be sold in this
Offering  (and without  giving effect to any shares of Common Stock which may be
issued upon  exercise of the  Warrants) in each  three-month  period  commencing
January 1998, at least 38,175 (39,675 shares if the Underwriters' Over-allotment
option is exercised in full) shares may be publicly  sold under Rule 144 by each
holder of  "restricted  securities"  who has held such  shares  for at least one
year.

         Persons  who are  not  "affiliates"  of the  Company,  as that  term is
defined under the Securities Act, who have been  non-affiliates  for the 90 days
immediately preceding the sale, and who have owned their

                                       14

<PAGE>
shares  for a period  of at  least  two  years,  may sell  such  shares  without
limitation. Giving effect to the sale of 1,000,000 shares of Common Stock by the
Company,  the Company will have issued and outstanding  3,837,500  shares of its
Common Stock, of which  1,500,000  shares will be "restricted  securities."  All
1,500,000 of said shares of Common  Stock became  eligible for resale under Rule
144 in March 1997.  Investors should be aware that the possibility of such sales
under Rule 144 will in all probability have a depressive  effect on the price of
the Company's Common Stock in any market which may develop. See "Shares Eligible
for Future Sales."

         All  officers,  directors  and  owners  of 5% or more of the  Company's
Common Stock, except the Selling  Securityholders,  have agreed to "lock-up" and
not sell, publicly, privately or otherwise dispose of any shares of Common Stock
for a  period  of two  years  from the date of this  Prospectus,  whereby  these
stockholders  cannot sell,  publicly,  privately or otherwise  dispose of any of
their shares without the prior written consent of the Underwriter.

         19. Possible  Delisting of Securities from Nasdaq System;  Risks of Low
Priced  Stocks.  The  Commission  has approved  rules  imposing  more  stringent
criteria  for listing of the  Securities  on the Nasdaq  SmallCap  Stock  Market
("Nasdaq"). In order to continue to be listed on the Nasdaq the Company would be
required to maintain (i) net tangible assets of at least  $2,000,000,  or market
capitalization  of  $35,000,000  or  $500,000  in net income for two of the last
three years (ii) total stockholders'  equity of $1,000,000,  (iii) a minimum bid
price of $1.00,  (iv) two market  makers,  (v) 300  stockholders,  (vi) at least
500,000 shares in the public float,  (vii) a minimum market value for the public
float  of  $1,000,000  and  (viii)  compliance  with  the  Corporate  Governance
Standards.  In the event the Company's  Securities are delisted from the Nasdaq,
and not traded on the Boston Stock Exchange ("BSE") or other exchange,  trading,
if any, in  Securities  would  thereafter  be conducted in the  over-the-counter
market on the OTC  Bulletin  Board.  Consequently,  an investor may find it more
difficult to dispose of, or to obtain accurate quotations as to the price of the
Company's Securities.  The Company has applied for the additional listing of its
Securities  on Nasdaq and the BSE.  Quotation on Nasdaq  and/or the BSE does not
imply that a  meaningful,  sustained  market for the Company's  Securities  will
develop or if developed that it will be sustained for any period of time.

         In December  1997, the Company was notified by Nasdaq that it in danger
of falling out of  compliance  with  Nasdaq's  continued  listing  requirements.
Specifically,  the Company was advised that its net  tangible  assets were below
the minimum  prescribed  amount and that the Company needed to add an additional
independent  director.  The Company was advised  that it had until  February 24,
1998 to correct  these  deficiencies.  The Company  believes  that it will be in
conformity with the Nasdaq continued  listing  requirements in a timely fashion.
Specifically,  the Company  believes  that it will meet the net tangible  assets
requirement with the proceeds from this Offering.  Additionally,  the Company is
in the process of selecting an additional  independent director and expects that
it will have one in place  prior to the date  prescribed  by Nasdaq.  Should the
Company  fail to correct the  deficiencies  cited by Nasdaq,  the Company may be
adversely affected and could be delisted from Nasdaq.

         If the  Company's  securities  were subject to the existing or proposed
regulations on penny stocks,  the market liquidity for the Company's  Securities
could be severely and adversely affected by limiting

                                       15

<PAGE>
the ability of broker/dealers  to sell the Company's  Securities and the ability
of purchasers in this Offering to sell their securities in the secondary market.

         20. Penny Stock Regulation.  Broker/dealer practices in connection with
transactions  in "penny  stocks"  are  regulated  by certain  penny  stock rules
adopted by the Securities and Exchange  Commission.  Penny stocks  generally are
equity  securities  with a price  of less  than  $5.00  (other  than  securities
registered  on certain  national  securities  exchanges  or quoted on the Nasdaq
system,  provided  that  current  price and volume  information  with respect to
transactions  in such  securities  is provided by the  exchange or system).  The
penny stock rules require a  broker/dealer,  prior to a  transaction  in a penny
stock not  otherwise  exempt  from the  rules,  to deliver a  standardized  risk
disclosure  document that provides  information about penny stocks and the risks
in the penny stock market. The broker/dealer also must provide the customer with
current bid and offer  quotations for the penny stock,  the  compensation of the
broker/dealer  and its  salesperson  in the  transaction,  and  monthly  account
statements  showing the market value of each penny stock held in the  customer's
account.  In addition,  the penny stock rules generally  require that prior to a
transaction  in a penny  stock the  broker/dealer  must  make a special  written
determination  that the penny stock is a suitable  investment  for the purchaser
and  receive  the  purchaser's  written  agreement  to  the  transaction.  These
disclosure  requirements  may have the effect of  reducing  the level of trading
activity in the secondary  market for a stock that becomes  subject to the penny
stock  rules.  If the  Company's  Securities  become  subject to the penny stock
rules,  investors  in this  Offering  may find it more  difficult  to sell their
Securities.

         21. Underwriters'  Warrants. The Underwriters will acquire, for nominal
consideration,  the Underwriters'  Warrants to purchase 100,000 shares of Common
at price of $6.00 per share  (assuming  the  offering  price is $5.00 per share)
during  the  four  year  period  commencing  one  year  from  the  date  of this
Prospectus.  The Securities  issuable upon exercise by the  Underwriters  of the
Underwriters' Warrants are identical to the Securities being offered hereby. The
Company has agreed to register the  Underwriters'  Warrants  and the  underlying
securities at its expense,  one time only, upon request of holders of a majority
of the Underwriters' Warrants or underlying securities. In addition, the Company
has agreed,  for a period of seven years following the date of this  Prospectus,
to  give  advance  notice  to the  holders  of  the  Underwriters'  Warrants  or
underlying securities of its intention to file a registration statement,  and in
such case the holders of the  Underwriters'  Warrants and underlying  securities
shall  have the right to  require  the  Company  to  include  the  Underwriters'
Warrants  and  underlying  securities  in  such  registration  statement  at the
Company's  expense.  These  obligations  could  be a  hindrance  to  any  future
financing of the Company.  Furthermore,  in the event the Underwriters  exercise
their  registration  rights to  effect  the  distribution  of the  Common  Stock
underlying the Underwriters'  Warrants,  the Underwriters and any holder of such
Warrants  who is a  market  maker  in the  Company's  Securities,  prior to such
distribution, will be unable to make a market in the Company's Securities for up
to a period upto days prior to the  commencement of such  distribution and until
such distribution is completed.  If the Underwriters cease to make a market, the
market and market prices for the Securities may be adversely  affected,  and the
holders thereof may be unable to sell such Securities. See "Underwriting."

         22. Underwriters'  Possible Ability to Dominate or Influence the Market
for the  Securities.  A  significant  number of the  Securities  offered  in the
Offering  may  be  sold  to  customers  of  the  Underwriters.   Such  customers
subsequently may engage in transactions for the sale or purchase of the

                                       16

<PAGE>
     Securities  through  or  with  the  Underwriters.  Although  they  have  no
obligation to do so, all or any  individual  Underwriter  may exert a dominating
influence on the market,  if one  develops,  for the Company's  Securities.  The
price,  liquidity  and  price  volatility  of the  Company's  Securities  may be
significantly affected by the degree, if any, of an Underwriter's  participation
in such market. See "Underwriting."

         23.  Limited  Experience of  Underwriters.  Mason Hill & Co., Inc., has
previously  completed two public  offerings  inclusive of the Company's  initial
public offering.  The Underwriter is a relatively small firm and there can be no
assurance  that it will be able to make a  meaningful  market  in the  Company's
Securities or that another  broker/dealer  will make a meaningful  market in the
Company's Securities. See "Underwriting."

         24.  Indemnification  of Officers and  Directors.  The  Certificate  of
Incorporation  of the Company  provides  indemnification  to the fullest  extent
permitted  by  Delaware  law for any  person  whom  the  Company  may  indemnify
thereunder,  including directors, officers, employees and agents of the Company.
In addition,  the Certificate of Incorporation,  as permitted under the Delaware
General  Corporation Law,  eliminates the personal liability of the directors to
the  Company  or any of its  stockholders  for  damages  for  breaches  of their
fiduciary  duty as directors.  As a result of the  inclusion of such  provision,
stockholders  may be unable to recover  damages  against  directors  for actions
taken by them which  constitute  negligence  or gross  negligence or that are in
violation of their  fiduciary  duties.  The  inclusion of this  provision in the
Company's  Certificate of Incorporation  may reduce the likelihood of derivative
litigation  against  directors and other types of stockholder  litigation,  even
though such action,  if successful,  might otherwise benefit the Company and its
stockholders. See "Management."

Risks related to the business of AC Cars Group Limited

         25.  Dependence on Retention of AC Employees.  Since its acquisition of
AC Cars, AC has  attempted to retain most if not all of the former  employees of
AC Cars,  however,  there can be no assurance  that any or all of such employees
will continue to work for AC. If some or all of the former  employees of AC Cars
refuse to work for AC, there can be no assurance  that it will be able to locate
or attract  personnel with the requisite  talent and skills  necessary to build,
manage,  engineer  and/or  market AC  automobiles.  In addition,  if the Company
decides to move the  current  manufacturing  facilities  of AC,  there can be no
assurance  that  any  employees  of  AC  will  relocate.  See  "Properties"  and
"Business."

         26. Limited Market for AC Automobiles; Low Production Manufacturer. The
market  for AC  automobiles  is  limited  to a select  group of  purchasers.  AC
automobiles  are  typically  purchased by successful  business and  professional
individuals.  Accordingly, the Company is dependent on a small, affluent segment
of the  population  to purchase its products.  If this segment  should alter its
interests  or  spending  habits,  if the economy or tax laws are such that these
persons or entities are negatively  impacted,  either  financially or otherwise,
the Company may be unable to sell a sufficient number of automobiles, if any, to
continue in operation. See "Business."

         27. Product Liability Claims; Insurance. As a result of the purchase of
AC, the  Company  will face the  inherent  business  risk of exposure to product
liability claims as a manufacturer of new

                                       17

<PAGE>
automobiles. At present, AC maintains product liability insurance through Lloyds
of London.  The limit of the indemnity is  (pound)2,000,000  for each  instance.
Although  the  Company  has  procured  this  insurance  policy,  there can be no
assurance that it will be able to maintain such  insurance,  that such insurance
will be sufficient to cover claims, if any, or that such insurance will continue
to be available at  commercially  reasonable  terms. If the Company is unable to
maintain products liability  insurance for the automobiles that it manufactures,
it would  adversely  affect the  business of the  Company and could  potentially
cause it to discontinue operations. See "Business."

         28.  Regulation.  As a manufacturer  of  automobiles,  AC is subject to
regulation  by the  Vehicle  Certification  Agency  (VCA).  The  VCA  prescribes
standards  for the safe  manufacturing  of  automobiles  for sale in the  United
Kingdom.  The costs of compliance with these  requirements are  significant.  AC
will be  subject to  inspections  by the VCA and may be  subjected  to fines and
other penalties  (including orders to cease  production) for noncompliance  with
VCA regulations.  The failure of AC to adhere to the standards prescribed by the
VCA could  have a  material  adverse  affect on AC's  ability  to  continue  its
operations. See "Business - Governmental Regulation."

         29. Lack of Experience of Current Management in Operation of Automobile
Manufacturing. Management of the Company and AC do not have any prior experience
in the  manufacturing of automobiles.  Management will be dependent on employees
and  consultants  to render  advise on modifying,  improving  and  manufacturing
automobiles  for AC. The lack of experience in  manufacturing  automobile  could
adversely affect AC and the Company.

         30.  Competition.  AC is a low  volume,  specialty  manufacturer  which
manufacture a limited number of hand made, relatively expensive, sports cars. AC
is in direct competition with other well financed manufacturers such as Mercedes
Benz, BMW, Aston Martin, as well as others. All aspects of AC's business are and
will continue to be highly competitive.  AC will compete in a mature marketplace
which is well  established  and heavily  capitalized.  Most of the entities with
which AC will compete have substantially greater sales,  personnel and financial
resources  than that of AC.  Moreover,  there  can be no  assurance  that  other
companies  will not enter  the  marketplace  or that  other  companies  will not
produce products superior to AC's. See "Competition."

                                 DIVIDEND POLICY

         The Company has not paid cash dividends on its Common Stock and intends
to retain earnings, if any, for use in its activities. Payment of cash dividends
in the future will be wholly  dependent upon the Company's  earnings,  financial
condition,  capital  requirements and other factors deemed relevant by the board
of directors.  It is not likely that cash  dividends or other  dividends will be
paid in the foreseeable future.



                                       18

<PAGE>
                                    DILUTION

         As of January 5, 1998, there were  outstanding  2,837,500 shares of the
Company's  Common Stock.  The Company's Common Stock prior as of August 31, 1997
had a net  tangible  book value per share of  approximately  $.24,  based upon a
total of 2,837,500  shares issued and  outstanding.  Net tangible book value per
share  represents the amount by which the Company's total tangible assets exceed
its total  liabilities,  divided  by the  number of shares of its  Common  Stock
outstanding.

         After giving effect to the sale of the 1,000,000 shares of Common Stock
by the Company, offered hereby and the application of the net proceeds therefrom
(after  deducting  estimated  underwriting  discounts and  commissions and other
expenses of the Offering) there would be outstanding a total of 3,837,500 shares
of the  Company's  Common  Stock  with a net  tangible  book  value per share of
approximately  $1.25. This would represent an immediate increase in net tangible
book value of $1.01 per share to existing stockholders and an immediate dilution
of $3.75 or 75% of the offering  price per share to new  investors.  Dilution is
determined by  subtracting  net tangible book value per share after the Offering
from the amount paid by new investors per share of Common Stock.
<TABLE>
<CAPTION>

         The following table illustrates the per share dilution:

<S>                                                                        <C>  
Public offering price per share (1)                                        $5.00

         Net tangible book value per share prior to this offering   $0.24

         Increase attributable to new investors(2)                  $1.01

Net tangible book value per share after this Offering                      $1.25
                                                                           -----

Dilution per share to new investors                                        $3.75
                                                                           =====

</TABLE>

     (1) Assumes the offering price is $5.00 per share.

     (2) Does not  include  funds  which may be  received  upon  exercise of the
Underwriters' Warrants or the Underwriters' Over- allotment Option.



                                       19

<PAGE>
         The  following  table  sets  forth at  January  5, 1998 the  difference
between the  existing  stockholders  and the new  investors  with respect to the
number  of  shares  of  Common  Stock  purchased  from the  Company,  the  total
consideration paid to the Company and the price per share paid.
<TABLE>
<CAPTION>


                                      Shares                    Total                                  Average
                                      Purchased              Consideration Paid                        Consideration Paid
                           Number           Percent       Amount           Percent                     Per Share
Existing
<S>                        <C>              <C>           <C>                    <C>                    <C>  
Stockholders               2,837,500 (1)    73.9%         $13,402,589            72.8%                  $4.72

New
Investors                  1,000,000 (2)    26.1%         $5,000,000             27.2%                  $5.00 (3)
                           ---------        -----         ----------            ------

                           3,837,500        100%          $18,402,589           100.0%
                           =========        ====          ===========          =======

</TABLE>

(1)      Includes   1,500,000   shares   owned   by   Pride   pursuant   to  the
         Reorganization,  60,000 shares of Common Stock issued in March 1995 and
         500,000  shares of Common  Stock  issued in the  December  1995 Private
         Placement  and  185,000  shares  issued in the  December  1996  Private
         Placement.  See "Capitalization" and "Certain Relationships and Related
         Transactions."

(2)      No effect is given to the  possible  exercise of (i) the  Underwriters'
         Warrants  to  purchase  100,000  shares  of  Common  Stock  or (ii) the
         Underwriters'  Over-allotment  Option,  to  purchase  from the  Company
         150,000 shares of Common Stock.

(3)     The Company anticipates that the offering price will be $5.00 per share.



                                       20

<PAGE>
                                 USE OF PROCEEDS

         The net proceeds to the Company from the sale of the Securities offered
hereby after  deducting  underwriting  discounts and  estimated  expenses of the
Offering payable by the Company, which have been estimated at $900,000 ($997,500
if the Underwriters'  Over-allotment  Option is exercised in full) is $4,100,000
($4,752,500 if the  Underwriters'  Over-allotment  Option is exercised in full).
The net proceeds of this Offering are intended to be used as follows:
<TABLE>
<CAPTION>

                                                                                        Percent of
Use of Proceeds                                      Amount of Proceeds                 Net Proceeds

<S>                                                           <C>                           <C>  
Repayment of Notes (1)                                        $1,757,500                    42.9%

Repayment of Lines of Credit to Bank (1)(2)                   $2,342,500                    57.1%

Total                                                         $4,100,000                   100.0%
                                                                                           ======
</TABLE>


(1)      See "Business - Financing and Collections."

(2)      The Company  intends to use whatever  proceeds are remaining  after the
         Notes to pay down existing  credit  lines,  which as at January 9, 1998
         aggregated (pound)3,250,000  ($5,200,000) to the banks. Given this, the
         Company may need to draw upon its lines of credit for  working  capital
         in the future.


         The  Company  believes  that  the  proceeds  of this  Offering  will be
sufficient  to  meet  its  anticipated  cash  requirements  for  the  12  months
subsequent  to the  closing of this  Offering.  It is not  anticipated  that the
Company will be required to raise any additional  capital within the next twelve
months.  If for any reason such estimates prove  inaccurate,  the Company may be
forced  to seek  additional  financing.  There  can be no  assurances  that such
financing  will be  available,  and if  available,  that  it  will  be on  terms
acceptable to the Company. None of the proceeds of this Offering will be paid to
members of the National Association of Securities Dealers,  Inc. (the "NASD") or
associates  or  affiliates  thereof,  except for the proceeds  being paid to the
Underwriters as described in this Prospectus. See "Underwriting."

         Any  additional  proceeds  received  from the  purchase  of  additional
securities by the  Underwriters to cover  over-allotments,  will be added to the
Company's  working  capital.   In  the  event  the  Underwriters   exercise  the
Underwriters'  Over-allotment  Option in full,  the net  proceeds to the Company
would be approximately  $4,752,500.  No proceeds from this Offering will be paid
to any officer or director of the  Company,  or  affiliates  or  associates  for
expenses  of the  Offering  or for any  type of fee or  remuneration  except.  A
portion of the proceeds  may be used to pay salaries in the event the  Company's
income from operations does not meet its cash requirements. The Company will not
make  any  loans to any  officer,  director,  affiliate  or  associate  with the
proceeds of the Offering.

                                       21

<PAGE>
                                 CAPITALIZATION

         The following table sets forth (i) the capitalization of the Company at
August 31, 1997 and (ii) such  capitalization as adjusted to reflect the sale of
1,000,000 shares of Common Stock in this Offering and the application of the net
proceeds thereof.
<TABLE>
<CAPTION>



                                                                                          As
                                                                        Actual            Adjusted(1)


<S>                                                                     <C>               <C>     
Bank Debt (2)                                                           $948,782          $948,782
                                                                        --------          --------
Bank Line of Credit (2)                                                5,972,743         3,722,743

Stockholders' Equity:                                                  4,274,500         2,424,500

  Preferred Stock, $.01 par value,
  2,000,000 shares authorized, none
  issued or outstanding                                                       --                --

  Common Stock, $.001 par value,
  10,000,000 shares  authorized;  
  issued and outstanding, 2,837,500 
  shares at August 31, 1997, 3,837,500 
  shares as adjusted                                                       2,838             3,838

Additional Paid-In Capital                                            13,399,751        17,498,751

Retained Earnings (deficit)                                          (3,138,333)       (3,138,333)

Foreign Currency Translation      
Total Stockholders' Equity                                             (334,360)         (334,360)
                                                                     -----------       -----------      
Total Capitalization                                                   9,929,896       14,029,896
                                                                     -----------       -----------                                 
                                                                     $21,125,921       $21,125,921
                                                                     ===========       ===========
</TABLE>

     (1) Does not include (i)  2,000,000  shares of Common  Stock  reserved  for
issuance upon the exercise of the Warrants,  (ii) 150,000 shares of Common Stock
issuable upon the exercise of the  Underwriters'  Over-allotment  Option,  (iii)
100,000  shares of Common Stock  reserved for issuance  upon the exercise of the
Underwriters'  Warrants  and (iv) 300,000  shares of Common  Stock  reserved for
issuance  under the  Company's  Senior  Management  Incentive  Plan, of which an
option to purchase 160,528 shares have been granted by the Company.

     (2) Does not include additional  liabilities reflected on the balance sheet
of  approximately  $22,849,778  which  consists of accounts  payable,  equipment
financing,   loans   payable-directors,   bank   overdrafts  and   miscellaneous
liabilities.



                                       22

<PAGE>
                            MARKET FOR COMMON EQUITY

         The Company's  Common Stock is currently  quoted on the Nasdaq SmallCap
Stock Market. The following table sets forth representative high and low closing
bid quotes as reported by a market maker during the periods  stated  below.  Bid
quotations  reflect prices  between  dealers,  do not include  resale  mark-ups,
mark-downs,  or other  fees or  commissions,  and do not  necessarily  represent
transactions.
<TABLE>
<CAPTION>

                                    Common Stock              Warrants
Calendar Period                     Low      High             Low      High

1996
<S>                                 <C>      <C>              <C>      <C>
4/24/96 to 5/31/96                  7 1/2    8 1/4            3        4 1/8
6/1/96  to 8/31/96                  8        8 1/8            2 7/8    4
9/1/95  to 11/30/96                 5        6 7/8            1 1/8    1 1/2
12/1/96  to 2/1/96                  1 3/4    4 11/16          5/16     1 1/2

1997
03/01/97 - 05/31/97                 2        2 1/2            5/16     5/8
06/01/97 - 08/31/97                 1 1/4    2 5/16           5/16     3/8
09/01/97 - 11/30/97                 2 1/4    3 1/2            13/32    13/32
12/01/97 - 01/09/98                 2 7/8    3 1/2            5/32     13/32
</TABLE>

     (1) The Company effected an initial public offering of its Common Stock and
Warrants on April 24, 1996.

     As of  January 9,  1998,  there were 32 holders of record of the  Company's
Common Stock,  although the Company believes that there are approximately  1,000
additional  beneficial  owners of shares of Common Stock held in street name. As
of January 9, 1998,  the number of  outstanding  shares of the Company's  Common
Stock was 2,837,500.

     As of  January 9, 1998,  there  were 9 holders of the  Company's  Warrants,
although  the  Company  believes  that there are  approximately  400  additional
beneficial  owners of the Company's  Warrants held in street name. As of January
9, 1998, the number of outstanding Warrants was 2,300,000.

                                       23

<PAGE>
     MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

     Pride Automotive Group, Inc., (the "Company") was incorporated in the State
of  Delaware  in  March  1995.  Pursuant  to  the  terms  and  conditions  of  a
reorganization  agreement  entered  into  in  March  1995,  the  Company  issued
1,500,000 shares of its common stock to Pride,  Inc. (an entity  incorporated in
the State of Delaware), in exchange for all the issued and outstanding shares of
PMS,  thereby  making the  Company a  majority  owned  subsidiary  of Pride Inc.
("Pride") and PMS a wholly-owned  subsidiary of the Company.  PMS is the holding
company for nine wholly-owned  subsidiaries,  operating as one unit,  located in
the United Kingdom.  PMS and its  wholly-owned  subsidiaries  are located in the
United Kingdom and follow generally accepted accounting principles in the United
Kingdom.  For purposes of the consolidated  financial statements of the Company,
the  statements  have  been  converted  to  the  generally  accepted  accounting
principles in the United States.

     Pride, the Company's parent, is an entity reporting under the Exchange Act,
and its reports may be obtained and reviewed by either contacting the Company or
the Securities and Exchange Commission.  Pride, Inc. on its own has virtually no
operations.  As such,  its financial  viability is  represented by the financial
statements of the Company.  Pride was incorporated as L.H.M.  Corp. in the State
of  Delaware  on May 10,  1988 as a "blank  check"  company,  for the purpose of
seeking  potential  business  ventures through  acquisitions or merger. In April
1990, L.H.M.  Corp.  entered into an Agreement and Plan of  Reorganization  with
International  Sportsfest,  Inc.  ("ISI"),  a  company  formed  to engage in and
establish  sports  expositions  in  sports  merchandise  such  as  clothing  and
equipment.  ISI never engaged in any business  operations.  In January 1994, ISI
entered  into an  Agreement  and Plan of  Reorganization  with PMS,  whereby PMS
became a wholly-owned subsidiary of ISI and ISI changed its name to Pride, Inc.

     In December  1995,  Pride  Automotive  Group,  Inc.  consummated  a private
placement  offering of common stock of 500,000  shares,  which  reduced  Pride's
ownership  interest  to 72.8%.  In April  1996,  Pride  Automotive  Group,  Inc.
completed an initial public  offering of 592,500 shares of common stock at $5.00
per share and  2,000,000  redeemable  common  stock  warrants at a price of $.10
each.  The effect of the offering was to reduce  Pride's  ownership  interest to
56.55%.

     On November 29, 1996, the Company,  through its newly formed, 70%, majority
owned subsidiary,  AC Automotive Group Inc., and its wholly-owned  subsidiary AC
Car Group Limited (registered in the United Kingdom),  completed the acquisition
of certain assets of AC Cars Limited and Autocraft Limited.  These two companies
were engaged in the manufacture and sale of specialty automobiles.  The purchase
price of  approximately  $6,067,000  was financed with the proceeds of a private
offering of the Company's common stock and by loans.  Fixed assets recorded as a
result of this acquisition  aggregated  $3,038,182.  In April 1997, the Company,
through the services of an independent  third-party expert,  determined that the
value of such fixed  assets  acquired  was  actually  $6,643,365  at the date of
acquisition. A portion of this increase ($1,990,215) was previously reflected as
an intangible asset, and has been  reclassified.  The balance of the increase of
$1,614,968,  recorded as negative goodwill,  has been offset against non-current
assets  acquired.  The balance sheet as of November 30, 1996 (year end) included
herein has  therefore  been  restated to reflect  this  corrected  valuation  as
follows: Fixed Assets has been increased by $1,990,215 and Intangible Assets has
been reduced by $1,990,215. In addition, financial statements for the year ended
November 30, 1996 have been  restated to correct an error in the method by which
the Company was reflecting the minority  shareholders' interest in AC Automotive
Group, Inc. The effect of this restatement was to increase the minority interest
liability and decrease additional paid-in capital as of November 30, 1996 in the
amount of  $482,486.  The  Company  has filed an amended  Form  10-KSB  with the
Securities  and  Exchange  Commission  to  reflect  such  restatements.  Due  to
operating  losses of AC Automotive  Group,  the minority  interest in its common
stock has been written down to zero as of August 31, 1997.

                                       24
<PAGE>
     The financial  information  presented  herein  includes:  (i)  Consolidated
Condensed  Balance  Sheets as of  August  31,  1997 and  November  30,  1996 (as
restated); (ii) Consolidated Condensed Statements of Operations for the Nine and
Three  Month  Periods  Ended  August  31,  1997 and 1996 and (iii)  Consolidated
Condensed  Statements  of Cash Flows for the Nine Month Periods Ended August 31,
1997 and 1996.

     Results of  Operations  - Years Ended  November  30, 1996 and  November 30,
1995:

     Revenues  for  the  year  ended   November  30,  1996  were   approximately
$12,884,000 compared to approximately $9,723,000 for the year ended November 30,
1995, an increase of $3,161,000 or 32.5%.  The primary  reason for this increase
was an  increase  in revenues  from  contract  hire income and from the sales of
vehicles at lease maturity,  and an overall  increase in the contract hire fleet
size. There was also an increase in the fleet management division.

     The  Company's  cost of sales  increased  both in actual  dollars  and as a
percent of sales,  when  comparing  the years ended  November 30, 1996 and 1995.
These costs  increased by  approximately  $2,945,000  or 40.3%.  As a percent of
sales,  costs of sales for 1996 were  79.5%  versus  75.1% for 1995.  Management
believes  that the increase was primarily  due to the  continuation  of the more
prudent  (conservative)  approach to estimating the residual  values of vehicles
thereby increasing depreciation expense and costs of sales and reducing residual
value risk.  This more  conservative  approach  reduces the residual value of an
auto thereby increasing the amount of the auto to be depreciated.  This approach
will therefore increase depreciation expense, which costs will reduce the income
from contract  leasing.  Since the residual value is now lower,  the income from
the ultimate sale of the vehicle is now higher.

     General and  administrative  expenses decreased from $2,036,000 for 1995 to
$1,802,000 for 1996 a decrease of $234,000 or 11.5%. As a percent of sales these
expenses  represented  14.0% of sales for 1996 and  20.9%  for 1995.  Management
believes  that the  decrease in overhead  costs  relate to an  aggressive  costs
reduction program instituted by management during 1996 and 1995.

     Interest expense  increased when comparing the year ended November 30, 1996
to 1995 from $630,000 to $860,000, an increase of $230,000 or 36.5%.  Management
attributes  this  increase to a higher  volume of  borrowings  on hire  purchase
contracts.   The  Company  is  continuously  negotiating  with  various  banking
institutions  to obtain credit  lines,  all of which are secured by the vehicles
purchased.

     (Loss) before taxes and minority interests for the years ended November 30,
1996 and 1995,  prior to amortization  of goodwill for the period  ($635,000 and
$631,000,  respectively)  aggregated  $20,000 and $239,000,  respectively.  This
decrease in the loss was primarily  due to the  increased  revenues as described
above.  For the year ended November 30, 1996,  the Company  reflected a net loss
(after minority  interests in the net loss of  subsidiaries) of $600,622 or $.25
per share. For the year ended November 30, 1995, the Company reported a net loss
of $870,145 or $.42 per share.

     Liquidity and Capital Resources

     Due to the nature of the Company's  business,  namely  contract  leasing of
motor  vehicles  which are fixed  long-term  assets,  the balance sheet has been
prepared on an unclassified  basis.  Accordingly,  there is no classification of
current  assets and  current  liabilities.  At November  30, 1996 and 1995,  the
Company's  balance sheet  reflected  cash of $251,000 and $3,000,  respectively,
accounts receivable of $2,022,000 and $1,241,000, respectively, and total assets
of $33,690,000  and  $21,600,000,  respectively.  The principal  reasons for the
increase in total assets are the  acquisition  described  above,  an increase in
contract hire  vehicles  available for lease and the proceeds from the Company's
initial public offering.

                                       25
<PAGE>
     In December  1995,  the  Company  completed  a private  placement  offering
selling 20 units,  each unit  consisting of 25,000  shares of Common  Stock,  at
$6,000 per unit for aggregate gross proceeds of $120,000 ($.24 per share).

     In April 1996 the Company successfully completed an initial public offering
of its common stock, which yielded net proceeds to the Company of $2,166,000.

     The  Company's  total  assets  as of  November  30,  1996 and 1995  include
intangible  assets of approximately  $9,700,000 and  $10,300,000,  respectively.
These intangible assets consist of the unamortized portion of the costs over net
assets acquired in acquisitions,  which are being amortized over periods ranging
from 10 to 20 years. When adjusted for these intangible assets, the net tangible
book value of the Company at November  30, 1996 and 1995 would be  approximately
$2,200,000 and $1,210,000, respectively.

     The Company had reflected  convertible  debt of $562,292 as of November 30,
1994. These loans were to bear interest of 6% and were repayable five years from
the date of issue. The original debt,  which was not  convertible,  arose at the
time PMS acquired one of its  subsidiaries  in 1992.  The Company  acquired this
subsidiary for $1 and assumed approximately $11,500,000 of net liabilities.  The
acquisition  resulted in goodwill of  approximately  $11,500,000.  The  ultimate
holder of the debt in 1994,  was given the option of converting  such loans into
shares of Pride,  Inc.'s (the Company's  parent) common stock at the end of such
period based upon their  guarantee  of the ultimate  sales values of the related
revenue producing vehicles.  This debtholder was the controlling  shareholder of
the Company's parent at the time of this transaction.

     During the year ended  November 30, 1995, the Company  determined  with the
agreement of the  debtholder,  that the estimated  ultimate  sales values of the
vehicles  were less  than  expected  and it was  agreed  that the debt  would be
written off against the debtholder guarantee. The balance of the debt, $562,292,
was  therefore  treated as an early  extinguishment  of debt. At the time of the
extinguishment,  the debt outstanding was owed to a related party. In accordance
with APB No. 26, extinguishment  transactions between related entities should be
treated as capital transactions. Accordingly, the gain on the extinguishment was
added to additional paid-in capital.

     During the year ended November 30, 1995,  the Company  generated cash flows
from operating activities aggregating approximately $1,550,000.  During the year
ended  November  30,  1996,  the Company  generated  $508,000 of cash flows from
operations.

     Investing  activities reflect uses of cash for the years ended November 30,
1996 and 1995 of $8,759,000 and $2,526,000, respectively. These uses of cash are
the  result  of the  purchases  of fixed  assets  (primarily  revenue  producing
vehicles)  net of the  proceeds  received  from  the sale of  vehicles  at lease
expiration dates and the acquisition described above.

     In order to replenish its fleet of revenue  producing  vehicles,  annually,
the Company is required to purchase  from 300 to 400 new  vehicles at an average
cost of  approximately  $25,000  each.  At the  time of  purchase,  the  Company
typically  makes a cash deposit of  approximately  10% and finances the balance.
The Company has  funding  lines with  several  financing  institutions  for this
purpose  which  aggregate  approximately  $18,200,000  at November 30, 1996.  At
November 30, 1996, there was approximately  $11,000,000  outstanding under these
lines.  These lines are typically open for between 24 and 60 months depending on
the terms,  the most  important  term being the interest  rate.  Therefore,  the
principal amount of the Company's  current credit lines is constantly  changing.
Since the  Company's  funding  lines are asset based  (secured  by the  vehicles
purchased),  there is generally no difficulty obtaining funding lines,  however,
the Company is continuously seeking to find the best terms and rates.  Typically
financing  institutions authorize credit lines with a fixed interest rate, which
line is to be open for a certain  period of time.  During  the term of the line,
the  Company  may draw down on such line in order to  finance  the  purchase  of
vehicles  to lease.  When the time for  drawing  down on the line  expires,  the
Company  can no longer  draw down on such line to finance  additional  vehicles,
however, the amount drawn is repaid pursuant to the terms of such line.

                                       26
<PAGE>
     For the year ended  November  30,  1996,  the  Company  provided  cash from
financing activities of approximately $9,240,000 primarily as a result of an IPO
($2,200,000) and the financing needed to acquire new vehicles  ($11,500,000) net
of the amounts utilized to pay hire purchase  contract  financing  ($6,100,000).
For fiscal 1995, the Company provided cash for financing  activities  ($759,000)
primarily  due to financing  provided by bank lines of credit plus the increases
in financing of new vehicles  ($3,262,000)  net of the amounts  needed to reduce
hire purchase contract financing ($3,496,000).

     Results of Operations - Nine months ended August 31, 1997 and 1996

     Contract Hire/Fleet Management:

     Revenues  increased by $826,486  when  comparing  the three  months  period
August 31, 1997 to the three months ended  August 31, 1996.  The primary  reason
for this 27% increase  was due to an increase in revenues  from  contract  hire,
sale of vehicles at lease maturity and the selling of vehicles at low margins to
take advantage of dealer  bonuses.  During this quarter,  168 new contracts were
written at an average rental of $582 per vehicle  compared with 102 contracts in
the corresponding  period in 1996 at an average rental of $663 per vehicle.  The
average  monthly rental is dependent on the type of vehicle being rented and the
terms of the  contract.  During this  quarter,  32 vehicles  were disposed of on
termination of contracts at an average profit of $1,076 per vehicle.  During the
same  quarter in 1996,  30 vehicles  were  disposed  of at an average  profit of
$2,276 per vehicle.

     For the nine month period August 31, 1997, revenues increased by $3,299,075
or 40%,  when compared to the same period in 1996.  The primary  reason for this
increase was due to an increase in revenues from contract hire, sale of vehicles
at lease  maturity and the selling of vehicles at low margins to take  advantage
of dealer  bonuses.  During this period,  403 new  contracts  were written at an
average  rental  of  $572  per  vehicle  compared  with  235  contracts  in  the
corresponding  period in 1996 at an average rental of $574 per vehicle.  For the
nine month  period  ending  August 31,  1997,  92 vehicles  were  disposed of on
termination  of  contracts at an average  profit of $2,106 per vehicle  compared
with 76 vehicles  being  disposed of in the  corresponding  period in 1996 at an
average profit of $2,616 per vehicle. As of August 31, 1997, 1,654 vehicles were
under lease and management compared to 1,299 vehicles as at August 31, 1996.

     Cost of sales  (including  depreciation)  as a percent of revenue  remained
constant at 80% when  comparing the three months ended August 31, 1997 and 1996.
Cost of sales as a percent of revenue increased  marginally from 77% to 78% when
comparing   the  nine  month   periods   ending   August  31,   1997  and  1996.

     General and administrative expenses decreased by $65,817 when comparing the
three month  periods  ended August 31, 1997 and 1996.  For the nine month period
ending August 31, 1997,  compared to the same period in the prior year,  general
and administrative expenses increased marginally by $12,040 which indicates that
despite the 40% growth in business general and administrative expenses are being
kept under control. 

     Interest  expense  increased  by 58% and 44% for the  three  month and nine
month periods ending August 31, 1997 and 1996, respectively. This increase is in
line with the  increase  in new  contracts  written and  associated  increase in
funding of vehicles. 

                                       27
<PAGE>
     AC Cars

     The  Company,  on November  29,  1996,  through its newly  formed 70% owned
subsidiary,  AC Automotive  Group,  Inc. and its wholly-owned  subsidiary AC Car
Group  Limited,  completed the  acquisition of certain assets of AC Cars Limited
and Autocraft  Limited.  These two companies are engaged in the  manufacture and
sale of sports  cars  among  which the famous AC Cobra  sells for  approximately
$100,000.

     Since the Company did not own AC Cars during the prior year, the discussion
below  represents the current quarter as compared to the previous quarter of the
current year.

     The Company  acquired the business out of  administrative  receivership and
for  most  of the  year  has  devoted  most  of its  resources  to  resurrecting
operations.  This has involved  upgrading of  production  facilities,  improving
efficiency,  appointing  new  dealerships,  installing  systems and controls and
appointing new management where  necessary.  New dealerships have been appointed
in the United  Kingdom and a distributor  has also been  appointed in Australia.
The  Company  has  embarked on a program to bring the new AC Ace sports car into
production  in  the  last  quarter  of  1997,  and  has  incurred  research  and
development costs associated with such planned production.

     For the three-month period ended August 31, 1997, these operations reported
a loss of $827,139. Revenues for the period were $290,178 compared with $359,657
for the previous  quarter.  Included in revenues is a profit of $184,936 related
to the sale of an option on the  property.  Cost of sales  amounted  to  $50,381
compared  with  $269,794 for the previous  quarter.  General and  administrative
expenses  increased  from $397,342 to $477,966 when comparing the quarters ended
May 31 and August  31,  1997.  The main  reason  for the  increase  is due to an
increase in factory  overheads over the last quarter.  Interest charges amounted
to $100,612 compared with $107,581 for the first quarter.

     Research and  development  costs  incurred  relate to the  manufacture  and
distribution  of the AC Cobra and AC Ace cars.  These costs amounted to $377,244
and  $232,010  for  the  three  months  ended  August  31,  and  May  31,  1997,
respectively.

     The  shortfall  in the  working  capital  requirements  of AC Cars has been
funded by the contract hire operations which have obtained  increased bank lines
of credit for this  purpose.  This will  continue in the future until AC Cars is
self  supportive  and able to fund its own  working  capital  requirements.  The
repayment of the monies owed to the contract hire  operations will be funded out
of proceeds of vehicle sales.

     Consolidated

     For the three months ended August 31, 1997, the Company  reported a loss of
$741,259 before amortization and minority interests,  as compared to a profit of
$6,368  for the same  period  in 1996.  The  quarter  loss  comprises  a loss of
$826,524  before  amortization  and  minority  interests in AC Cars, a profit of
$131,140 in the contract hire operations before amortization,  and a loss in the
Holding Company of $45,875.

     For the  nine-month  period ended August 31, 1997,  the Company  reported a
loss of $1,746,753 before  amortization and minority  interests as compared to a
profit of  $135,431  for the same period in 1996.  The loss  comprises a loss of
$2,159,177  before  amortization and minority  interests in AC Cars and a profit
before  goodwill  amortization of $509,079 in the contract hire operations and a
loss in the Holding Company of $96,655,  which is mainly due to interest accrued
on the acquisition loan of $1,850,000.

                                       28
<PAGE>
     Liquidity and Capital Resources

     In 1997, the Company completed a private placement of 18.5 units, each unit
consisting of a 10%  promissory  note in the amount of $95,000 and 10,000 shares
of the Company's  common stock for an aggregate  price of $100,000 per unit. The
proceeds  have  been  used  to  satisfy  a  portion  of the  debt  owed  for the
acquisition of AC Car Group Limited.

     The  Company  acquires  new  vehicles  as  required.  There are no material
planned capital expenditures at the present time.

     Other

     Except for historical  information  contained herein, the matters set forth
above  may  be  forward-looking   statements  that  involve  certain  risks  and
uncertainties  that  could  cause  actual  results  to differ  from those in the
forward-looking  statements.  Potential  risks and  uncertainties  include  such
factors  as the  level  of  business  and  consumer  spending  in the  Company's
industry, the competitive environment,  the ability of the Company to expand its
operations,  the  level of  costs  incurred  in  connection  with the  Company's
expansion  efforts  and  economic  conditions.  Investors  are also  directed to
consider  other risks and  uncertainties  discussed  in  documents  filed by the
Company  with the  Securities  and  Exchange  Commission.  This report  contains
forward-looking statements and information that is based on management's beliefs
and assumptions,  as well as information currently available to management. When
used in this document, the words "anticipate,  " "estimate," "expect," "intend,"
and similar  expressions are intended to identify  forward- looking  statements.
Although  the  Company  believes  that  the   expectations   reflected  in  such
forward-looking  statements are  reasonable,  it can give no assurance that such
expectations  will prove to be correct.  Such  statements are subject to certain
risks,  uncertainties  and  assumptions.  Should  one or more of these  risks or
uncertainties materialize, or should the underlying assumptions prove incorrect,
actual  results  may  vary  materially  from  those  anticipated,  estimated  or
expected.

                                       29
<PAGE>
                                    BUSINESS

History

     Pride Automotive  Group,  Inc., a Delaware  corporation (the "Company") was
formed by Pride, Inc. ("Pride"),  in March 1995 for the purpose of acquiring all
of the outstanding shares of common stock of Pride Management Services, Plc., an
English corporation ("PMS"), which has been accounted for as a "Reorganization."
Prior to the Reorganization, PMS was a wholly owned subsidiary of Pride.

     Pride was incorporated as L.H.M.  Corp. in the State of Delaware on May 10,
1988, as a "blank check" company for the purpose of seeking  potential  business
ventures through acquisition or merger. In April 1990, L.H.M. Corp. entered into
an Agreement and Plan of  Reorganization  with  International  Sportsfest,  Inc.
("ISI"),  a company  formed to engage in and  establish  sports  expositions  in
sports  products  such as clothing and sports  related  equipment.  At such time
L.H.M.  Corp.  changed  its  name to ISI.  ISI  never  engaged  in any  business
operations.  In November 1992, the Company effected a 1 for 200 reverse split of
its issued and outstanding  shares of Common Stock. In January 1994, ISI entered
into an Agreement and Plan of  Reorganization  with Pride  Management  Services,
Plc.  ("PMS"),  an  English  corporation,  whereby  PMS  became a  wholly  owned
subsidiary of ISI and ISI changed its name to Pride, Inc.

     Pride  also owns 100% of the  capital  stock of Watford  Investments  (Pty)
Limited ("WI"), a South African company,  which was formed in March 1995. WI was
formed for the  purpose of  obtaining  a 24%  interest  in  Masonic  Motors,  an
automobile  dealership in South Africa,  which WI subsequently sold in September
1995.  WI is an import and  export  company,  which had  minimal  revenues  from
operations in fiscal 1996 and no revenues from operations in fiscal 1995.

     Pursuant to the terms and conditions of the  Reorganization  in March 1995,
between the Company,  PMS and Pride,  the Company issued 1,500,000 shares of its
Common Stock to Pride in exchange for all of the issued and  outstanding  shares
of PMS. In connection with the Reorganization and formation of the Company,  PMS
became a wholly owned  subsidiary of the Company  which,  prior to the Company's
initial  public  offering,  was  approximately  72.8%  owned by Pride.  PMS is a
holding  company  which has six wholly  owned  subsidiaries  which engage in the
Company's operations.  PMS's wholly-owned  subsidiaries  include;  Pride Vehicle
Contracts Limited, Baker Vehicle Contracts Limited, Pride Vehicle Contracts (UK)
Limited,  Pride  Leasing  Limited,  Pride Vehicle  Management  Limited and Pride
Vehicle Deliveries  Limited.  These companies operate as one unit, with the same
management and facilities. Unless the context otherwise requires, all references
to the  "Company" are to its wholly owned  subsidiary,  PMS and PMS's six wholly
owned subsidiaries. See "--Subsidiaries."

Public Offering of Pride Automotive Group, Inc.

     In April  1996,  the  Company  completed  an  underwritten  initial  public
offering of its  securities.  The securities were registered with the Securities
and Exchange  Commission  ("SEC")  pursuant to a registration  statement on Form
SB-2. The initial public offering was declared effective by the SEC on April 24,
1996.  In the offering,  the Company sold 592,500  shares of its common stock to
the public at

                                       30

<PAGE>
     a price of $5.00 per share and 2,300,000  redeemable  common stock purchase
warrants at a price of $.10 per warrant. The warrants are exercisable at a price
of $5.75 per share, subject to adjustment, beginning April 24, 1997 and expiring
April 23,  2001.  In  connection  therewith,  the  Company  also  granted to the
underwriters of the offering,  Mason Hill & Co., Inc. and the Thornwater  Group,
Inc., warrants to purchase an aggregate of 95,000 shares of the Company's common
stock at a purchase price of $7.50 and 200,000  redeemable common stock purchase
warrants at a price of $0.15 per warrant,  each warrant  exercisable to purchase
one share of common  stock at a purchase  price of $7.50 per  share.  Other than
with respect to the  exercise  price,  the terms of the warrants  granted to the
underwriter are identical to those described above. The Company's securities are
currently  traded on the Nasdaq  SmallCap  Stock  Market  and the  Boston  Stock
Exchange, Inc.

Business of Pride Management Services, Plc.

     The  Company  engages  in  the  business  of  leasing  new  automobiles  to
businesses, servicing such automobiles during the lease term and remarketing the
automobiles upon the expiration of the lease. The Company's business strategy is
to (i) provide  personal  and  attentive  service to its  clientele,  (ii) lease
primarily  to  high-quality  credit  applicants  in order to continue to build a
lease portfolio with low  delinquency  and credit loss rates,  (iii) finance its
lease portfolio with competitive  credit terms and (iv) manage its residual risk
relating to the  Company's  resale of  automobiles  after the  expiration of the
lease term. The leasing, financing and servicing of the vehicles is described as
a "contract hire."

     The Company purchases each automobile pursuant to the specifications of its
clients,  finances the purchase and pays for all the  maintenance and repairs on
the  vehicle  during  the term of lease.  Typically,  the  Company  pays off the
purchase price of the vehicles during the term of the lease and then resells the
automobile at the end of the lease term.

Acquisitions

     The Company has expanded its  operations  in the past several years through
acquisition.  In May 1990,  the Company formed Baker Vehicle  Contracts  Limited
("Baker")  to  acquire  certain  assets,  including  the  right  to the name and
contracts  of  Baker  Hire  Limited,  an  English  company.  At the  time of its
acquisition, Baker was a division of W.H. Baker Limited, which company had filed
for bankruptcy protection. Baker's vehicle leasing is primarily in Wales and the
southwest  region of England.  In December  1990,  PMS was contracted to run the
business  of  County  Contract  Hire  Limited  ("County"),  which  at that  time
comprised  approximately  3,500 leased  vehicles.  In February 1992, the Company
purchased County from Berisford  International  Plc., an English public company,
pursuant  to a  stock  purchase  agreement,  whereby  PMS  acquired  all  of the
outstanding  shares  of  County  and  changed  County's  name to  Pride  Vehicle
Contracts (UK) Limited.  In October 1994, the Company acquired certain assets of
Master Vehicle Contracts Limited ("Master"), an English company, pursuant to the
terms of an asset purchase  agreement.  The assets purchased  included vehicles,
vehicle lease agreements and customer lists. At the time of the sale, Master was
in  receivership,  whereby  the  sale  was  entered  into by PMS  and the  court
appointed receivers.  In connection with this purchase, the Company acquired the
rights to use the name Master Vehicle Contracts Limited.


                                       31

<PAGE>
Industry Overview

     Companies  have a variety of  financing  alternatives  available to them in
acquiring the use of a new  automobile,  either through the purchase or lease of
such  vehicle.  In financing  the  purchase of a vehicle  there are various loan
alternatives  including,  fully amortizing,  balloon payment, no money down, low
down payment and business equity loans. In terms of leasing vehicles,  there are
various options including,  payment schedules,  term, maintenance and repurchase
rights. The primary benefit of leasing over purchasing is that leasing typically
provides a consumer with the  opportunity to acquire the use of a new automobile
at a lower monthly payment than financing the purchase of such vehicle,  usually
without a  significant  initial  cash  outlay,  and  enables  the  return of the
automobile without any further liability at the end of the lease term. Companies
which provide  employees with  automobile  transportation  typically  lease such
vehicles and expense the costs.

     The  increase in new vehicle  prices in  relation to annual  median  family
income  has been a  contributing  factor in the growth in the  leasing  and used
automobile markets. This has provided the Company with a further opportunity for
revenue growth through the resale of its vehicles after the term of the lease or
in the event there are defaults of the leases.

Business Objectives

     The  Company's  primary goal is to expand its leasing and fleet  management
operations,  increase and obtain  better terms with respect to the  financing of
the  vehicles  it  leases  and to  increase  the  profitability  of its  vehicle
remarketing  program.  The  Company's  strategy for  continued  growth is to (i)
increase lease origination by (a) increased name recognition, (b) acquisition of
similar companies or their assets, (c) the development,  expansion and retention
of existing  clients,  and (d) the expansion into new geographic  markets,  (ii)
further  develop and market its fleet  management  services,  (iii) increase and
improve  the terms of its  financing  arrangements,  (iv)  further  develop  and
increase the profitability of its used automobile  remarketing  operations,  and
(v) lease  primarily to high quality  credit  applicants in order to continue to
build a lease portfolio with low delinquency and credit loss rates.



                                       32

<PAGE>
Subsidiaries

     The  following  table lists all the wholly owned  subsidiaries  of PMS, the
date of their formation and business operations.  These companies operate as one
unit in conducting the business affairs of the Company.
<TABLE>
<CAPTION>

                                             Date of
         Name                                Formation        Business Operations

<S>                                          <C>              <C>
         Pride Vehicle Contracts
          Limited                            12/23/86         Conducts  all  administrative  functions  for  the  Company,
                                                              including  paying  salaries and all  operational  expenses of the
                                                              Company.

         Baker Vehicle  Contracts  Limited   02/22/89         Vehicle leasing,  primarily the business operations of Baker Hire 
                                                              Contracts Limited, acquired in May 1990, which operations are 
                                                              primarily in Wales and the south west region of England.

         Pride Vehicle Contracts             09/28/88         Vehicle leasing, acquired County Contract Hire Limited and Master
          (UK) Limited                                        Vehicle Contracts Limited in February 1992 and March 1994,
                                                              respectively.

         Pride Leasing Limited               02/22/89         Owns property and a building in Croydon, England, which is leased to
                                                              an unaffiliated company.

         Pride Vehicle Management            02/14/90         Operates the Company's fleet management services.
               Limited

         Pride Vehicle  Deliveries           06/14/90         Provides vehicle  distribution and collection services for all the 
                                                              Limited Company's leasing operations.
</TABLE>
Leasing, Maintenance and Resale

           The  Company   purchases  each  vehicle   pursuant  to  its  client's
specifications;  finances its purchase and pays for all the  maintenance  on the
vehicle during the term of the lease.  The Company usually finances the purchase
of each  vehicle to  correspond  with the term of the lease,  such that upon the
completion  of the lease term the  automobiles  are fully paid. As of January 1,
1998, the Company had approximately 1,512 vehicles under lease.

         The term of the leases average generally between 24 and 48 months, with
the average lease being 36 months.  In addition to setting forth the lease term,
the amount of the rental payments and the mileage allowance, each lease requires
the lessee to pay all fees, taxes,  fines and other costs relating to the use of
the  vehicle.  Generally,  the lessee  pays the first and last two months  lease
payment  in advance  of the lease  term.  The  lessee is  required  to  maintain
liability and casualty insurance on each vehicle at specified

                                       33

<PAGE>
limits and to name the Company as an  additional  insured  and loss  payee.  The
Company will only approve policies which have a maximum deductible of $500.

         The Company's  sales policy  emphasizes  leasing to  financially  sound
clients and requires certain financial  disclosures prior to executing any lease
agreement. Customer accounts are targeted from profitable, growing, medium-sized
corporate companies. For the years ended November 30, 1995 and 1996, the Company
had two  unaffiliated  customers,  Westbury  Homes Plc. and Campbell  Distillers
Limited,  which companies  accounted for in the aggregate  approximately 18% and
17%,  respectively,  of the Company's total revenues.  For the nine month period
ended August 31, 1996 and August 31, 1997,  revenues from these two unaffiliated
customers aggregated 19% and 16%,  respectively,  of total revenues. The Company
also leases vehicles to the following local government agencies; Swansea Council
in Wales, Brent Council in London and Mid Glarmorgan Council in Wales.

         Each lease applicant must provide  information  regarding,  among other
things, corporate history, length of time in business, ability to pay based both
on income level and certain debt to income  ratios  developed by the Company and
credit history,  including comparable borrowing experience.  Review of financial
statements,  audited where obtainable allows for the independent verification of
the  Company's  financial  position and past history.  The foregoing  procedures
provide the general basis for the Company's credit  decisions,  but the ultimate
determination   is  in  the  discretion  of  the  Company's   credit   analysts.
Accordingly, certain of the leases entered into by the Company may not meet each
of the Company's credit guidelines.

         The  Company  has  servicing  agreements  with  over  1,400  automotive
dealerships  and independent  service centers in its areas of operations.  Since
all of the leased vehicles are new, there are warranties  typically ranging from
12 to 36 months or 20,000 to 60,000  miles,  which  ever comes  first,  with the
average being 24 months or 40,000 miles. Also each lease has mileage  limitation
and  additional  fees for  overages.  Therefore,  the  Company  does  not  incur
significant  expenses for  repairs.  Maintenance  is regularly  performed on all
vehicles,  pursuant to negotiated pricing schedules.  No work is permitted to be
performed on any vehicle,  unless  performed by one of the Company's  contracted
service centers with the prior consent of the Company.

         The monthly  lease  payment  which the  Company  charges its clients is
determined  by a computer  program  which takes into account  estimated  service
costs, new vehicle pricing, manufacturer bonuses, rebates and options, potential
residual  value at lease  end as well as other  variable  information  including
interest rates and other current  anticipated  future  economic  variables.  The
client is responsible for maintaining its own insurance, of which the Company is
the beneficiary, in the event the vehicle is damaged.

         The Company  typically  attempts to match the  financing  term with the
lease  term,  whereby  at  the  end of the  lease  term  the  Company  owns  the
automobile.  The Company does not currently  perform  repairs or refurbishing on
the returned  vehicles,  rather,  the Company  attempts to resell such  vehicles
immediately  upon their  return in the same  condition  as they are returned in.
This enables the Company to increase its cash flow,  though the Company believes
it could obtain  higher  prices for the used vehicles in the event minor repairs
were performed prior to resale. The Company manages its residual risk by

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<PAGE>
focusing on the leasing of vehicle  models  which it believes  will have a broad
appeal  in the  used  automobile  market  at the end of the  lease  term  and by
utilizing multiple remarketing  channels including,  but not limited to used car
wholesalers and used car retailers.  The Company upon pricing the lease of a new
vehicle reviews the listed  wholesale price as listed in several pricing guides,
predominantly  the Current Auction Prices ("CAP") book,  which gives the current
wholesale price of the model being leased. The Company currently attempts to get
at least 85% of the CAP listed  wholesale  price upon the resale of the vehicle.
The Company  believes  that with  increased  working  capital and cash flow from
operations,  the  Company  can  make  minor  repairs  and  refurbishings  on the
automobiles  performed  and seek  higher  prices on resales of up to 110% of the
wholesale price on popular models.  The Company sells its used vehicles  through
used automobile  wholesalers and retailers,  automobile  auctions,  unaffiliated
dealers and pursuant to sales to related  parties of the  lessees.  In the event
the market  for used  automobiles  decreases  the  models or  conditions  of the
vehicles  returned to the Company  decrease  their  resale value or vehicles are
returned pursuant to defaults in the lease agreements, such events may adversely
affect the Company's cash flow,  profitability and business operations.  See "--
Financing and Collections" and "-- Competition."

Fleet Management Services

         In 1994,  the  Company  opened  its fleet  management  division,  which
division manages the automobiles for certain of its corporate clients who choose
to  own  the  vehicle(s)  directly.  Customarily,  these  clients  purchase  the
automobiles through the Company in order to take advantage of the Company's bulk
purchase  discounts.  The  Company  maintains  these  vehicles on behalf of such
clients  pursuant to a monthly  management  fee,  usually $15 per automobile and
disposes of the vehicles thereafter on behalf of the client. The client pays all
costs  associated with the purchase,  maintenance and resale of the automobiles.
The Company  estimates that for the year ended November , 1996 less than 5% of
the Company's revenues were from fleet management services.

Suppliers

         The  Company  purchases  all of the  automobiles  that it leases to its
clients from  automotive  dealerships,  usually  several at a time. For the year
ended  November 30, 1996 and nine months ended August 31, 1997,  General  Motors
and Ford were the manufacturers of approximately  20% and 20%,  respectively and
16% and 17%, respectively, of the vehicles which it leased. The Company does not
depend on any individual  dealership for the purchase of any vehicle brand.  The
Company has no written  agreements  with any  dealership  it purchases  vehicles
from, though it does receive yearly rebates from manufacturers based on quantity
of  automobiles  purchased.  Management  believes that the price it pays and the
terms it receives for the  automobiles  it purchases are more  favorable than it
would  receive if it was  purchasing  automobiles  on an individual  basis.  The
Company  believes  that it will continue to be able to purchase  automobiles  at
competitive prices and terms into the future.

         A portion of the Company's  profit margin is based on rebates  received
directly  from the  automobile  manufacturers  on a yearly  basis.  The  Company
receives  a  rebate  on most  vehicles  purchased  based  upon the  quantity  of
automobiles  purchased from said  manufacturer each year. This rebate is usually
between $100 and $400 per vehicle.  However,  the Company has no assurances that
it will be able to  acquire  automobiles  at  favorable  prices in the future or
receive such rebates in the future. No

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<PAGE>
assurance can be given that an uninterrupted  and adequate supply of automobiles
will be available to the Company in the future,  although,  the Company believes
that there are a sufficient  number of  automobile  dealerships,  so that in the
event any individual or group of dealerships can no longer service the Company's
needs, the Company will be able to find other dealerships at competitive prices.
In the  event  the  Company  cannot  obtain  the  automobiles  of  any  specific
manufacturer  or  automobiles  in  general  or is  not  able  to  purchase  such
automobiles on similar terms as is presently available to it, the Company may be
materially adversely affected.

Financing and Collections

         The Company  provides new  automobiles to its clients  pursuant to each
individual  client's  specifications,  with  personal and  attentive  service to
include all of its clients  needs.  The  Company's  sales  representatives  have
extensive  experience in the  automobile  finance and leasing  industry and work
closely with the clients to meet their driving and financial needs.

         Since  November  1992,  when  entering into new lease  agreements,  the
Company purchases the automobile,  which usually requires a 10% down payment and
pays down the note on the purchase  including  principal and interest during the
term of the lease.  Prior to  November  1992,  the  Company  would  finance  the
purchase of automobiles  through  promissory notes which required the payment of
interest  during the term of the loan and the  repayment  of the  principal in a
balloon payment at loan maturity which is the same as the end of the lease term.
This financing strategy enabled the Company to increase its cash flow during the
term of the lease,  but the higher  financing fees and interest  expense reduced
the Company's profit on the resale of the vehicles.

         The  Company  has asset  funding  lines to  acquire  revenue  producing
vehicles  with  several  institutions  in  England  in the  aggregate  amount of
$22,650,000  of which the Company has borrowed  approximately  $15,350,000 as of
August  31,  1997.  The  increase  in  the  Company's   asset  funding  line  is
attributable  to the equity raised in the Company's  initial public  offering in
April 1996. See "Management's Discussion and Analysis of Financial Condition and
Results of  Operations  -  Liquidity  and  Capital  Resources."  Under the lease
agreements,  the lessees generally have no right to terminate their leases prior
to the end of their scheduled term. In the event that any lease terminates prior
to the end of its scheduled term (whether by way of default,  the destruction or
theft of the  vehicle),  the lessee is liable to the  Company  for the amount by
which the  lessee's  default  termination  liability  under the lease  agreement
exceeds the realized  value of such vehicle,  which may be obtained  through the
proceeds of the sale of the vehicle (including a sale following repossession) or
the proceeds of any applicable insurance on the vehicle.  Under the terms of the
lease, the term "default termination  liability" includes;  (i) all payments due
under the lease  agreement up to the  termination  date,  inclusive of interest,
(ii) future rental payments due from termination date until the contracted lease
termination  date,  less  maintenance and a 5% discount and (iii) the difference
between  the  amount  received  pursuant  to the  sale  of the  vehicle  and the
estimated residual value, if such sale price is less than the estimated residual
value.  Under its  agreements  with the  lessee,  the  Company  pays the sale or
insurance  proceeds to its lender up to the amount of the then remaining balance
of the note payable  related to the vehicle.  Any shortfall is a credit loss and
is borne by the lessee, and any excess is retained by the Company.


                                       36

<PAGE>
         Although the Company's current line of credit has expired,  the Company
has reached a verbal agreement  regarding a new line of credit with Midland Bank
Plc.  in  the  amount  of  (pound)3,250,000   (approximately  $5,200,000).  This
agreement has not yet been  memorialized  in written form. In the event that the
Company and the bank do not formalize their verbal agreement  regarding the line
of credit or in the event that the bank revokes  this line of credit  during the
proposed  term or in the  event  that the bank  fails to renew  this new line of
credit when it expires,  the Company will have insufficient cash flow to finance
operations.  There can be no  assurance  that the Company will be able to secure
the necessary financing if one of the aforementioned events comes to pass.

         The  Company  attempts  to enhance  the  performance  of its leases and
thereby  minimize its financial  risks by  maintaining  timely,  consistent  and
direct   customer   contact.   When  a  default  does  occur,   collections  and
repossessions are handled by the Company's collection  department.  Upon a lease
payment default and after the passage of three days, the Company mails a written
notice to the defaulting  customer and attempts to contact the customer directly
by phone. Once contact is established,  the collection department will work with
the customer  until the default is cured.  If contact is not made or the default
is not satisfactorily  cured, the Company will proceed to repossess the vehicle.
The Company will repossess the vehicle upon a determination that there is a risk
of not  recovering  the  vehicle.  In the event  repossession  is  required,  it
typically will take place within 20 days after the initial default.  Pursuant to
English  law, a company  can  repossess  a vehicle  for non payment in the event
payment is not received within two days of the due date, however,  the Company's
lease agreements provide for a seven day grace period. No notice is required and
no demand for payment need be made prior to  repossession.  The Company,  as the
vehicles owner,  has all key numbers with respect to the vehicles it leases.  In
the event the  Company  deems  repossession  necessary  it sends an  employee to
physically  drive the vehicle  away from the lessee.  Repossessed  vehicles  are
offered by the Company at public sale,  after the giving of notice,  and sold by
the Company in a commercially  reasonable manner. There were no repossessions of
vehicles in fiscal 1996. In 1997, there were eight repossessions, however six of
those repossessions were re-leased.  There have been none to date in 1998. There
were no  repossessions  in fiscal 1995. Only one vehicle was repossessed  during
fiscal 1994.

Competition

         The  Company's   business  is  highly   competitive,   with  relatively
insignificant  barriers to entry and with numerous firms  competing for the same
customers. The Company is in direct competition with local (includes the city of
Hertfordshire  and the surrounding  areas),  regional  (includes  London and the
surrounding areas) and national  (includes all of the United Kingdom,  inclusive
of England,  Wales, Scotland and Northern Ireland) automotive leasing companies,
many of which  have  greater  resources  and  more  extensive  distribution  and
marketing than the Company.  The largest leasing companies in direct competition
with the Company are Cowie  Interleasing,  a division  of Cowie,  Plc.,  and Lex
Vehicle  Leasing  Limited,  each of  which  claim  to have  presently  on  lease
approximately  65,000  vehicles.  As of January 1, 1998,  the  Company had 1,512
vehicles  under lease.  The Company also  competes in the  automobile  financing
industry with providers of other forms of financing.  Other competitors  include
finance companies affiliated with automobile manufacturers,  a variety of local,
regional and national finance  companies,  commercial banks,  savings and loans,
and other consumer  lenders such as industrial  thrifts and credit  unions.  The
automobile leasing business is highly competitive and the Company

                                       37

<PAGE>
competes  for  business on the basis of both  pricing and  service.  The Company
believes that the main concern of the lessee or buyer of a new automobile is the
amount of the monthly  payment and of any down  payment.  Many of the  Company's
competitors  have  significantly  greater  financial,  technical  and  marketing
resources  and  market  share than the  Company.  Automobile  finance  companies
affiliated with  automobile  manufacturers,  from time to time offer  aggressive
leasing and  financing  programs at below market  pricing to promote the sale of
certain vehicle models.  Many of the national  leasing  companies have extensive
advertising  campaigns  which  develop  and  reinforce  brand  recognition.   In
addition,  many of such  manufacturers  have  agreements  with  vehicle  leasing
entities to jointly advertise and market their products and services.

         The  used  automobile  sales  business  is  highly  competitive,   with
competition coming from individuals, independent used automobile wholesalers and
dealerships  and used  automobile  lots operated by new  automobile  dealers and
rental car companies.

Marketing and Sales

         The sales policies of the Company have  emphasized  quality of business
rather than  volume,  both in its own new  business  contracts  and its acquired
contracts.  This  controlled  and  conservative  approach  to growth  allows the
Company to write  what it  considers  to be good  quality,  profitable  contract
hires.  Customer service and satisfaction is then emphasized as a high priority,
to ensure that the group's premium pricing policies can be maintained for repeat
business.

         Customer accounts are targeted from profitable,  growing,  medium-sized
corporate companies together with public sector referrals.  The Company's credit
underwriting  policies reflect this prudent  approach,  and ensure that the high
quality of the portfolio is maintained. The Company takes a balanced,  portfolio
approach to risk  management  with a variety of company sizes to balance  credit
risk against profit margin.

         The Company executes a finance company standard hire purchase agreement
for each lease and the  finance  company  takes a  registered  charge  (security
interest)  over the underlying  agreement  between the Company and its customer.
The security of the lender is further increased by the Company's down payment on
the vehicles and the monthly  payments of principal and interest during the term
of the  lease.  The  Company  has all  required  liens  and  security  interests
appropriately filed and recorded.

         As part of its  obligations,  the Company  performs all  administrative
functions in the  acquisition,  registration  and leasing of the  automobile and
controls  and pays for all  required  servicing  of its  vehicles.  The  Company
obtains  appropriate  vehicle  registrations  and titles for all lease vehicles,
tracks compliance with insurance requirements, negotiates and handles all claims
with  insurance  companies  and  remits  all  appropriate  sales  taxes on lease
payments to the taxing authority.



                                       38

<PAGE>
Government Regulations

         The Company is subject to regulation by the United  Kingdom  Department
of Trade and Industry  (the  "Department  of Trade").  The  Department  of trade
establishes  general  rules and  regulations  with respect to the operation of a
business in the United Kingdom.  The Department of Trade has not established any
regulations  or licensing  requirements  specifically  regulating the leasing of
automobiles to companies.  There can be no assurances that such will be the case
in the future or that if  licensing or other form of  regulation  is required in
order to engage in the Company's business that the Company will be successful in
obtaining such licenses or in meeting the requirements of such regulations.  The
Department of Trade, in accordance with the credit  agreement act,  requires the
issuance of a license in order to lease vehicles to  individuals,  which license
the Company has obtained,  however,  the Company never has nor does it presently
intend to lease  vehicles to  individuals.  In  addition,  the Company must also
comply  with a wide  range  of other  state  and  local  rules  and  regulations
applicable to its business,  including  regulations  covering  labor  relations,
safety  standards,  affirmative  action and the  protection of the  environment.
Continued  compliance with the broad regulatory network of the United Kingdom is
essential and costly and the failure to comply with such regulations may have an
adverse effect on the Company's operations.

         In August 1995, the British  Government  passed a law allowing  leasing
companies to be reimbursed by the Government for the value added tax "VAT" which
is added to all consumer goods including  automobiles.  The VAT tax is currently
at 17.5%.  Reimbursement  of the VAT tax will allow the Company to charge  lower
lease rates.

Employees

         As of January 1, 1998, the Company employed 24 full-time persons, eight
are in management (three of which are officers),  eleven  administrative,  three
sales representative and two drivers. None of the employees are represented by a
union, and the Company considers employee relations to be good.

Properties

         The Company  maintains 6,000 square feet of executive office space in a
modern,  free standing  building at Pride House,  Watford Metro Centre,  Tolpits
Lane Watford  Hertfordshire,  WD1 8SB England. The building was purchased by PMS
in  December  1992 at a cost  of  approximately  $895,000.  The  annual  cost of
servicing  the  building's  mortgage  and  taxes is  approximately  $80,000  and
$18,000,  respectively.  Pride  Leasing  Limited  owns a  building  in  Croydon,
England,  which it purchased in 1991 at a cost of  approximately  $825,000.  The
Company sold this this property in October 1997 for (pound)248,000.

Pending Litigation

         The Company is not a party to any material pending litigation which, if
decided  adversely to the Company,  would have a significant  negative impact on
the business, income, assets or operation of the Company, and the Company is not
aware of any material threatened litigation which might involve the

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<PAGE>
     Company.  In England,  the owner of the automobile is not considered liable
for the acts of the driver where there is a lease arrangement.

     AC is not a party to any  material  litigation.  Autokraft  and AC Cars are
involved in legal proceedings, all of which are related to their being placed in
administrative receivership. Although the Company acquired the assets of AC Cars
and  Autokraft  and does not believe that it will have any exposure to liability
claims for automobiles built by AC Cars and Autokraft, there can be no assurance
that the  Company is  correct in such  belief.  Any such claim  relating  to new
automobiles  built by AC or to automobiles  built by AC Cars and Autokraft could
have an adverse effect on the Company.

Acquisition of AC Car Group Limited

     In November 1996, the Company, through its subsidiary AC Car Group Limited,
acquired all of the assets of AC Cars Limited ("AC Cars") and Autokraft  Limited
("Autokraft"),  two companies  incorporated under the laws of England and Wales,
respectively.  AC Cars and Autokraft are specialty automobile manufacturers that
had been in administrative receivership since March 1996.

Business of AC Car Group Limited

     AC Car Group  Limited  was  incorporated  in England  and Wales on June 28,
1996, as  Paradehaven  Limited.  The name was changed to AC Car Group Limited on
August 30, 1996.

     AC Cars was formed in 1901 as Autocar & Accessories Limited and has been in
continuous  operations  ever  since.  AC Cars is  Britain's  oldest  independent
manufacturer. Today, Autokraft and AC Cars manufacture and sell two automobiles,
the Superblower (a continuation of the AC Cobra) and the AC Ace.

     The AC Cobra is a  high-powered,  hand built  sports  car with an  aluminum
body.  The automobile is  manufactured  today using the same  traditional  coach
building  methods and  original  Cobra  tooling  which were used on the original
manufactured  Cobras in the 1960s.  Historically,  in 1963 the AC Cobra caused a
sensation  by racing  along the MI motorway  (England's  first  motorway) at 196
miles per hour, and by 1964, the 427 AC Cobra was listed in the Guinness Book of
Records as the fastest production car in the world. The AC Cobra sells for about
(pound)69,000 ($115,782).

     In 1994, the AC Ace prototype was first displayed at the London Motor show.
In 1995,  the AC Ace was  shown to the  North  American  public  at the  Detroit
Motorshow. When the AC Ace comes into production, it will sell for approximately
(pound)75,000  ($125,853).  As of January 1, 1998, AC has produced approximately
fifty  pre-production  AC Aces. The Company expects the AC Ace should enter into
its final production stage in January 1998.

     Also in 1987,  Ford Motor  Company  became a partner with  Autokraft and AC
Cars.  The AC Cobra is  equipped  with a Ford V8 engine.  Currently,  Ford Motor
Company owns the  trademark to the name Cobra.  However,  Autokraft  and AC Cars
used the name Cobra under a license  arrangement  with Ford Motor Company.  When
they were placed in administrative receivership, the license arrangement

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<PAGE>
     with Ford  Motor  Company  was  voided.  After the Asset  Acquisition,  the
Company negotiated a new licensing agreement with Ford Motor Company whereby the
Company has  procured a three year  license,  commencing  December  7, 1996,  to
continue  to use the name  "Cobra" on its AC Cobra  model.  Notwithstanding  the
foregoing,  the "Cobra" has been  recently  updated and has been  renamed the AC
"Superblower."

Administrative Receivership

     AC Cars has  incurred  losses  in recent  years as a result  of design  and
development costs incurred in bringing the AC Ace into production. Although most
of the  development  work is now complete and  approximately  fifty AC Aces have
been  produced  to date as  pre-production  vehicles,  the  expenses AC Cars and
Autokraft  incurred  in  connection  with  the  development  of the  Ace  forced
Autokraft and AC Cars to seek  additional  capital  investments  so as to enable
them to both meet  current  production  needs  and  increase  future  production
levels.  Once  it  became  clear  to  Autokraft  and AC  Cars'  management  that
additional funds were unlikely to be forthcoming in time to allow the businesses
to meet their financial obligations, coupled with their bankers indications that
they no longer had  confidence  in the current  ownership,  the Directors of the
businesses   resolved  to  request  their  bankers  to  appoint   Administrative
Receivers. Administrative receivers were appointed on March 7, 1996.

Development Projects and Enhancements

     The Company,  through AC,  intends to continue to evaluate  developing  the
Cobra and the Ace's chassis to be compatible with other engines.

Marketing and Sales; License Arrangement

     AC Cars has used very little, if any, print or other media advertising with
respect to the AC Ace. However, both the Cobra and the Ace have been the subject
of numerous  magazine  articles in automotive  publications,  and, as such, have
received extensive exposure.

     As discussed above, AC Cars and Autokraft were using the name Cobra under a
license  arrangement  with Ford Motor Company.  Although the arrangement  became
void when the two companies were placed in receivership, the Company has entered
into a new licensing arrangement with the Ford Motor Company whereby the Company
has  procured  a three  year  license to use the name  "Cobra,"  terminating  in
December 1999.

     Whereas the Company is pleased that it has been able to procure a licensing
arrangement to continue to use the name "Cobra",  the Company anticipates that a
significantly larger portion of its future marketing efforts will concentrate on
the venerable history and prestige associated with the name "AC", which name the
Company acquired outright as part of the Asset Acquisition.

     The  Company  believes  that  the  principal   markets  for  sales  of  its
automobiles  are the United States,  Australia,  Germany and the United Kingdom.
The Company is in the process of negotiating distribution

                                       41

<PAGE>
     agreements in some of these important markets,  including Australia and the
United Kingdom, while agreements and approvals in other key markets have already
been received.

     The AC Cobra is Type approved for sale in certain countries of the European
Economic Community ("EEC").

Trademarks

     Acquired  as part of the Asset  Acquisitions  was the rights to utilize the
"Ace" mark on sales of the Ace. The right to use the Cobra name was subject to a
license arrangement which was in place with Ford Motor Company, the owner of the
trademark just prior to the appointment of Receivers.  As discussed  above,  the
Company has entered into a new license agreement with Ford Motor Company whereby
the Company has  procured a three year license to use the name  "Cobra".  Former
management of Autokraft and AC Cars has advised the Company that it is not aware
of any actions  attempting to invalidate or challenge its use of such trademarks
and that it has not received any notice or claims of infringement  regarding its
trademarks.

Products Liability Insurance

     At present,  AC maintains  product  liability  insurance  through Lloyds of
London.  The  limit of the  indemnity  is  (pound)2,000,000  for each  instance.
Although AC has procured this insurance  policy,  there can be no assurance that
it  will be able  to  maintain  such  insurance,  that  such  insurance  will be
sufficient to cover claims,  if any, or that such  insurance will continue to be
available at commercially reasonable terms. If AC is unable to maintain products
liability insurance for the automobiles that it manufactures, it would adversely
affect  the  business  of AC  and  could  potentially  cause  it to  discontinue
operations.  However,  there can be no  assurance  that such  insurance  will be
obtained,  or that if obtained,  that such insurance will be sufficient to cover
claims,  if any,  or that  such  insurance  will  continue  to be  available  at
commercially  reasonable  terms.  If  the  Company  or AC  are  required  to pay
uninsured claims, it would adversely affect the businesses of the Company and AC
and could cause a discontinuation of operations. The Company and AC do not carry
business interruption or key man insurance. See "Risk Factors."

Legal Proceedings

     AC is not a party to any  material  litigation.  Autokraft  and AC Cars are
involved in legal proceedings, all of which are related to their being placed in
administrative receivership.

Properties

     AC  currently  occupies  premises  on a four  acre  site at the  Brooklands
Industrial Park in Surrey, England. The property comprises a factory,  workshop,
showroom and office space. In all, the facility  provides  approximately  90,000
square feet of  manufacturing  area and 20,000  square feet of executive  office
area. The Company has agreed to lease the premises  currently occupied by AC for
a period of one year  commencing  December 1, 1996.  The  Company's  lease costs
approximately  (pound)32,000  ($53,696)  per month.  AC exercised  its option to
purchase the premises for the purchase price of (pound)5,200,000

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<PAGE>
     ($8,725,600)  in July 1997. AC then sold the property for  (pound)5,600,000
and entered  into a 15 year lease for 39,000  square feet of the property at the
rate of (pound)18,000 per month.

Employees

     At the time of their acquisition, Autokraft and AC Cars together employed a
total of 83 persons.  The Company  retained  approximately  31 of such employees
upon completion of the Asset  Acquisition and has hired 12 additional  employees
to oversee the manufacturing and marketing of the automobiles.




                                       43

<PAGE>
                                   MANAGEMENT

         The names, ages and positions of the Company's  executive  officers and
directors are as follows:
<TABLE>
<CAPTION>

         Name                                Age                       Position with the Company

<S>                                          <C>                       <C>                                     
         Alan Lubinsky                       39                        President, Secretary, and Chairman of
                                                                       the Board of Directors

         Ivan Averbuch                       42                        Chief Financial Officer and Director

         Allan Edgar                         51                        Director

</TABLE>


     Alan  Lubinsky Mr.  Lubinsky has been the  President  and a director of the
Company since its  inception in March 1995. Mr Lubinsky has been the  President,
Secretary and director of Pride,  Inc since January 14, 1994.  Mr.  Lubinsky has
been the  Chairman  and  Managing  Director of Pride  Management  Services,  Plc
("PMS")  since its  inception  in 1988.  Mr.  Lubinsky has been the Chairman and
Managing Director of AC Car Group Limited since July 1996. Mr. Lubinsky has been
the  President,  Chairman and director of AC Automotive  Group,  Inc.  since its
inception in 1996.  Mr.  Lubinsky has 19 years  experience  in the motor vehicle
industry in positions of executive management.

     Ivan  Averbuch Mr.  Averbuch  has been a director  and the Chief  Financial
Officer of the Company  since  December  1995.  Mr.  Averbuch has been the Chief
Financial  Officer of the of Pride,  Inc. since December 1995. Mr.  Averbuch has
been the  Financial  Director  of AC Car Group  Limited  since  July  1996.  Mr.
Averbuch  has been the Chief  Financial  Officer and  Director of AC  Automotive
Group,  Inc. since its inception in 1996.  From September 1987 to November 1995,
Mr.  Averbuch was employed at Kessel  Feinstein,  a member firm of Grant Thorton
International, an accounting firm. In January 1989, Mr. Averbuch was promoted to
audit manager and appointed as a partner in October 1992.

     Allan Edgar Mr.  Edgar has been a director  of the Company  since May 1997.
Mr. Edgar has been a director of AC Automotive  Group,  Inc. since its inception
in 1996. Mr. Edgar has been the Marketing Director of Hyatt Hotels & Resorts for
Europe,  Africa  and the  Middle  East  since  1990.  Mr.  Edgar  has  extensive
experience in the automobile industry,  including positions at Hertz Rent-a-Car,
Volkswagen Interent, and Leyland Motor Corporation.

     The directors of the Company are elected  annually by the  stockholders and
hold  office  until the next  annual  meeting of  stockholders,  or until  their
successors  are  elected  and  qualified.  The  executive  officers  are elected
annually  by the board of  directors,  serve at the  discretion  of the board of
directors  and hold office  until their  successors  are elected and  qualified.
Vacancies on the board of directors may be filled by the remaining directors.


                                       44

<PAGE>
     As permitted under Delaware  Corporation Law, the Company's  Certificate of
Incorporation  eliminates the personal liability of the directors to the Company
or any of its  stockholders  for damages for breaches of their fiduciary duty as
directors.  As a result of the inclusion of such provision,  stockholders may be
unable to recover  damages  against  directors  for actions  taken by them which
constitute  negligence  or gross  negligence  or that are in  violation of their
fiduciary duties.  The inclusion of this provision in the Company's  Certificate
of  Incorporation  may reduce the  likelihood of derivative  litigation  against
directors and other types of stockholder litigation.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors,  officers and controlling  persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion of the  Commission  such  indemnification  is against public
policy as expressed in the  Securities Act and is therefore,  unenforceable.  In
the event that a claim for indemnification  against such liabilities (other than
the payment by the Company of expenses  incurred or paid by a director,  officer
or controlling  person of the Company in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered, the Company, will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of  appropriate  jurisdiction  the  question  of whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act and will be governed by the final adjudication of such issue.

                             EXECUTIVE COMPENSATION

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan  compensation  awarded to,  earned by the named  executive  officer (as
designated  in Item  402  (a)(2)  of  Regulation  S-B),  paid by  Pride  Vehicle
Contracts Limited during the years ended November 30, 1997, 1996 and 1995.
The Company did not incur any compensation expense during such periods.

<TABLE>
<CAPTION>

                                                   Summary Compensation Table

                                                       Annual Compensation

      (a)                           (b)                 (c)             (d)                  (e)

Name and Principal                                                                               Other Annual
   Position  (1)                             Year             Salary($)         Bonus($)         Compensation($)(2)
- -----------------------                      ----             ---------         --------         ------------------

<S>                                          <C>               <C>                                    <C>    
Alan Lubinsky                                1997              $176,000           -                   $30,000
  President, Secretary                       1996              $160,000           -                   $30,000
  and Chairman of the Board                  1995              $137,750           -                   $30,000
</TABLE>



                                       45

<PAGE>
(notes from previous page)

     (1) All of the Company's administrative functions, including the payment of
salaries,  are performed by Pride Vehicle Contracts Limited, since the Company's
operations  run  basically as one  operation.  The Company  believes  that it is
easier and cost  effective  to  operate in this  manner.  The  Company  plans on
continuing this practice in the future.

     (2) Includes contributions to the Company's pension plan of $18,000 in each
of 1997, 1996 and 1995, respectively, and the cost of an automobile and expenses
of $12,000 annually.


Employment Agreements

     Alan  Lubinsky  entered into an  employment  agreement  with the Company in
August 1995. The agreement is for a term of three years,  and pays Mr.  Lubinsky
an annual salary of $160,000 per annum with 10% yearly  escalations,  subject to
adjustment  by the Company's  board of  directors.  Pursuant to the terms of his
employment  agreement,  Mr. Lubinsky will devote all of his business time to the
affairs  of Pride and the  Company.  Pursuant  to the  agreement,  Mr.  Lubinsky
received stock options under the Company's Senior  Management  Incentive Plan to
purchase 100,000 shares at $5.50 per share. These options vest at the rate of 33
1/3% per annum commencing August 1996. The agreement restricts Mr. Lubinsky from
competing with the Company for a period of one year after the termination of his
employment.

     Ivan  Averbuch  entered into an  employment  agreement  with the Company in
September  1995,  for a term of 24 months,  commencing  December  1,  1995.  The
agreement is  automatically  extendable for an additional 24 months,  subject to
cancellation  by either the Company or Mr.  Averbuch on 90 days written  notice.
Pursuant  to the terms of the  agreement,  Mr.  Averbuch is to receive an annual
salary of $55,000 per annum, with a 10% escalation in December 1996,  subject to
review by the board of directors.

Senior Management Incentive Plan

     In September  1995,  the board of directors  adopted the Senior  Management
Incentive Plan (the "Management Plan"), which was adopted by written stockholder
consent.  The Management  Plan provides for the issuance of up to 300,000 shares
of the Company's  Common Stock in connection  with the issuance of stock options
and other  stock  purchase  rights to  executive  officers,  key  employees  and
consultants.

     The adoption of the  Management  Plan was prompted by its desire to provide
the  board  with  sufficient   flexibility  regarding  the  forms  of  incentive
compensation which the Company will have at its disposal in rewarding  executive
officers,  key employees and consultants who render significant  services to the
Company  and its  subsidiaries.  The  board of  directors  intends  to offer key
personnel equity ownership in the Company through the grant of stock options and
other rights  pursuant to the  Management  Plan to enable the Company to attract
and retain qualified  personnel  without  unnecessarily  depleting the Company's
cash reserves. The Management Plan is designed to augment the Company's existing
compensation  programs  and is intended to enable the Company to offer to its as
well as its subsidiaries

                                       46

<PAGE>
     executives,  key  employees  and  consultants  a personal  interest  in the
Company's  growth and success through awards of either shares of Common Stock or
rights to acquire shares of Common Stock.

     The Management Plan is intended to attract and retain  executive  officers,
key  employees  and  consultants   whose  performance  is  expected  to  have  a
substantial  impact on the Company's and its  subsidiaries  long-term profit and
growth potential by encouraging and assisting those persons to acquire equity in
the Company.  It is contemplated that only those who perform services of special
importance to the Company will be eligible to  participate  under the Management
Plan.  A total of 300,000  shares of Common  Stock will be reserved for issuance
under  the  Management  Plan.  It is  anticipated  that  awards  made  under the
Management  Plan will be subject to  three-year  vesting  periods,  although the
vesting periods are subject to the discretion of the Administrator.

     Unless  otherwise  indicated,  the Management Plan is to be administered by
the board of directors or a committee of the board, if one is appointed for this
purpose (the board or such  committee,  as the case may be, shall be referred to
in the following  description as the  "Administrator").  Subject to the specific
provisions of the Management Plan, the Administrator will have the discretion to
determine the recipients of the awards,  the nature of the awards to be granted,
the dates such awards will be granted,  the terms and  conditions  of awards and
the  interpretation of the Management Plan, except that any award granted to any
employee of the  Company  who is also a director  of the  Company  shall also be
subject,  in the event the persons  serving as members of the  Administrator  of
such plan at the time such award is  proposed  to be granted do not  satisfy the
requirements regarding the participation of "disinterested persons" set forth in
Rule 16b-3 ("Rule 16b-3") promulgated under the Exchange Act, to the approval of
an  auxiliary  committee  consisting  of not less than two  individuals  who are
considered  "disinterested  persons" as defined under Rule 16b-3. As of the date
hereof,  the Company  has not yet  determined  who will serve on such  auxiliary
committee,  if one is required.  The Management  Plan  generally  provides that,
unless the  Administrator  determines  otherwise,  each option or right  granted
under a plan shall become  exercisable in full upon certain  "change of control"
events as described in the  Management  Plan. If any change is made in the stock
subject to the Management  Plan, or subject to any right or option granted under
the   Management   Plan   (through   merger,   consolidation,    reorganization,
recapitalization,  stock dividend,  dividend in property other than cash,  stock
split,  liquidating dividend,  combination of shares, exchange of shares, change
in corporate  structure or otherwise),  the Administrator  will make appropriate
adjustments to such plans and the classes,  number of shares and price per share
of stock subject to  outstanding  rights or options.  Generally,  the Management
Plan may be  amended  by  action  of the  board of  directors,  except  that any
amendment  which would increase the total number of shares subject to such plan,
extend the duration of such plan,  materially  increase the benefits accruing to
participants under such plan, or would change the category of persons who can be
eligible  for awards under such plan must be approved by  affirmative  vote of a
majority of stockholders entitled to vote. The Management Plan permits awards to
be made thereunder until September 2005.

     Directors  who  are not  otherwise  employed  by the  Company  will  not be
eligible for  participation in the Management Plan. The Management Plan provides
for  four  types  of  awards:  stock  options,  incentive  stock  rights,  stock
appreciation rights (including limited stock appreciation rights) and restricted
stock purchase agreements, as described below.



                                       47

<PAGE>
     Stock  Options.  Options  granted under the  Management  Plan may be either
incentive  stock  options  ("ISOs")  or  options  which do not  qualify  as ISOs
("non-ISOs").  ISOs may be granted  at an option  price of not less than 100% of
the fair market value of the Common  Stock on the date of grant,  except that an
ISO granted to any person who owns capital stock  representing  more than 10% of
the total  combined  voting  power of all classes of Common Stock of the Company
("10% stockholder") must be granted at an exercise price of at least 110% of the
fair market  value of the Common  Stock on the date of the grant.  The  exercise
price of the  non-ISOs  may not be less than 85% of the fair market value of the
Common  Stock  on  the  date  of  grant.  Unless  the  Administrator  determines
otherwise,  no ISO or non-ISO may be exercisable  earlier than one year from the
date of grant.  ISOs may not be granted to persons who are not  employees of the
Company.  ISOs granted to persons other than 10% stockholders may be exercisable
for a period of up to ten  years  from the date of grant;  ISOs  granted  to 10%
stockholders  may be exercisable  for a period of up to five years from the date
of grant.  No  individual  may be granted  ISOs that become  exercisable  in any
calendar  year for Common  Stock having a fair market value at the time of grant
in excess of  $100,000.  Non-ISOs  may be  exercisable  for a period of up to 13
years from the date of grant. In connection with the Company's  entering into an
employment  agreement with its president,  Alan Lubinsky,  Mr. Lubinsky received
100,000 stock  options to purchase  shares of Common  Stock.  See  "Management -
Employment Agreement."

     In May 1997, Mr.  Lubinsky,  Mr. Averbuch and Mr. Edgar were issued 43,234,
8,647  and 8,647  options  to  purchase  shares of the  Company's  Common  Stock
pursuant to the Company's Senior Management Incentive Plan.

     Payment for shares of Common  Stock  purchased  pursuant to the exercise of
stock  options  shall be paid in full in cash,  by  certified  check  or, at the
discretion of the Administrator, (i) by promissory note combined with cash, (ii)
by shares of Common Stock having a fair market value equal to the total exercise
price or (iii)  by a  combination  of (i) and (ii)  above.  The  provision  that
permits  the  delivery  of  already  owned  shares of stock as  payment  for the
exercise of an option may permit "pyramiding".  In general, pyramiding enables a
holder to start with as little as one share of common  stock  and,  by using the
shares of common stock  acquired in  successive,  simultaneous  exercises of the
option,  to  exercise  the  entire  option,  regardless  of the number of shares
covered  thereby,  with no additional cash or investment other than the original
share of Common Stock used to exercise the option.

     Upon termination of employment or consulting services,  an optionee will be
entitled to exercise the vested portion of an option for a period of up to three
months after the date of termination,  except that if the reason for termination
was a discharge  for cause,  the option  shall  expire  immediately,  and if the
reason for  termination  was for death or permanent  disability of the optionee,
the vested portion of the option shall remain exercisable for a period of twelve
months thereafter.

     Incentive  Stock Rights.  Incentive stock rights consist of incentive stock
units  equivalent  to one share of Common  Stock in  consideration  for services
performed for the Company.  Each  incentive  stock unit shall entitle the holder
thereof to receive,  without  payment of cash or property  to the  Company,  one
share of Common Stock in consideration for services performed for the Company or
any subsidiary by the employee,  subject to the lapse of the incentive  periods,
whereby the Company  shall  issue such number of shares upon the  completion  of
each specified  period.  If the employment or consulting  services of the holder
with the Company  terminate prior to the end of the incentive period relating to
the units awarded,  the rights shall thereupon be null and void,  except that if
termination is caused by death or permanent

                                       48

<PAGE>
disability,  the holder or his/her heirs,  as the case may be, shall be entitled
to receive a pro rata portion of the shares represented by the units, based upon
that portion of the incentive period which shall have elapsed prior to the death
or disability.

     Stock  Appreciation  Rights  (SARs).  SARs may be granted to  recipients of
options under the Management Plan. SARs may be granted  simultaneously  with, or
subsequent  to, the grant of a related option and may be exercised to the extent
that  the  related  option  is  exercisable,  except  that  no  general  SAR (as
hereinafter  defined) may be exercised within a period of six months of the date
of grant of such SAR and no SAR granted  with respect to an ISO may be exercised
unless the fair market value of the Common Stock on the date of exercise exceeds
the exercise  price of the ISO. A holder may be granted  general SARs  ("general
SARs") or limited SARs ("limited SARs"), or both. General SARs permit the holder
thereof to receive an amount (in cash,  shares of Common Stock or a  combination
of both) equal to the number of SARs  exercised  multiplied by the excess of the
fair market  value of the Common  Stock on the  exercise  date over the exercise
price of the related  option.  Limited SARs are similar to general SARs,  except
that, unless the Administrator determines otherwise,  they may be exercised only
during  a  prescribed  period  following  the  occurrence  of one or more of the
following  "Change of Control"  transactions:  (i) the  approval of the Board of
Directors of a consolidation or merger in which the Company is not the surviving
corporation,  the sale of all or substantially all the assets of the Company, or
the liquidation or dissolution of the Company; (ii) the commencement of a tender
or exchange offer for the Company's Common Stock (or securities convertible into
Common Stock) without the prior consent of the Board;  (iii) the  acquisition of
beneficial  ownership by any person or other  entity  (other than the Company or
any employee benefit plan sponsored by the Company) of securities of the Company
representing  25% or more  of the  voting  power  of the  Company's  outstanding
securities;  or (iv) if during any period of two years or less,  individuals who
at the beginning of such period  constitute the entire Board cease to constitute
a majority of the Board, unless the election, or the nomination for election, of
each new director is approved by at least a majority of the directors then still
in office.

     The exercise of any portion of either the related option or the tandem SARs
will cause a corresponding  reduction in the number of shares remaining  subject
to the option or the tandem SARs, thus maintaining a balance between outstanding
options and SARs.

     Restricted Stock Purchase Agreements.  Restricted stock purchase agreements
provide  for the sale by the  Company of shares of Common  Stock at prices to be
determined  by the Board,  which  shares  shall be subject  to  restrictions  on
disposition  for a stated  period  during  which  the  purchaser  must  continue
employment  with the Company in order to retain the shares.  Payment can be made
in  cash,  a  promissory  note or a  combination  of  both.  If  termination  of
employment  occurs for any reason  within six months after the date of purchase,
or for any  reason  other than death or by  retirement  with the  consent of the
Company after the six-month  period but prior to the time that the  restrictions
on disposition  lapse, the Company shall have the option to reacquire the shares
at the original purchase price.

     Restricted  shares awarded under the  Management  Plan will be subject to a
period of time designated by the Administrator (the "restricted  period") during
which the recipient  must continue to render  services to the Company before the
restricted  shares will become vested.  The  Administrator may also impose other
restrictions,  terms and conditions that must be fulfilled before the restricted
shares may vest.


                                       49

<PAGE>
     Upon the grant of restricted shares,  stock certificates  registered in the
name of the recipient will be issued and such shares will constitute  issued and
outstanding shares of Common Stock for all corporate  purposes.  The holder will
have the right to vote the  restricted  shares and to receive all  regular  cash
dividends (and such other distributions as the Administrator may designate),  if
any, which are paid or distributed  on the restricted  shares,  and generally to
exercise all other rights as a holder of Common  Stock,  except that,  until the
end of the  restricted  period:  (i) the  holder  will not be  entitled  to take
possession of the stock certificates representing the restricted shares and (ii)
the holder will not be entitled to sell,  transfer or  otherwise  dispose of the
restricted shares. A breach of any restrictions, terms or conditions established
by the  Administrator  with  respect  to any  restricted  shares  will  cause  a
forfeiture of such restricted shares.

     Upon expiration of the applicable restricted period and the satisfaction of
any other applicable  conditions,  all or part of the restricted  shares and any
dividends or other  distributions  not  distributed to the holder (the "retained
distributions")  thereon  will  become  vested.  Any  restricted  shares and any
retained  distributions  thereon  which do not so vest will be  forfeited to the
Company.  If prior  to the  expiration  of the  restricted  period  a holder  is
terminated  without  cause or  because  of a total  disability  (in each case as
defined in the Management Plan), or dies, then,  unless otherwise  determined by
the  Administrator at the time of the grant, the restricted period applicable to
each award of restricted shares will thereupon be deemed to have expired. Unless
the Administrator  determines  otherwise,  if a holder's  employment  terminates
prior to the expiration of the applicable restricted period for any reason other
than as set forth above,  all restricted  shares and any retained  distributions
thereon will be forfeited.

     Accelerating of the vesting of the restricted shares shall occur, under the
provisions of the Management  Plan, on the first day following the occurrence of
any of the following:  (a) the approval by the stockholders of the Company of an
"Approved Transaction"; (b) a "Control Purchase"; or (c) a "Board Change".

     An "Approved  Transaction" is defined as (A) any consolidation or merger of
the Company in which the Company is not the continuing or surviving  corporation
or  pursuant  to which  shares of Common  Stock  would be  converted  into cash,
securities  or other  property  other than a merger of the  Company in which the
holders  of  Common  Stock  immediately  prior  to  the  merger  have  the  same
proportionate ownership of common stock of the surviving corporation immediately
after the merger,  or (B) any sale, lease,  exchange,  or other transfer (in one
transaction or a series of related  transactions) of all, or substantially  all,
of the assets of the  Company,  or (C) the  adoption of any plan or proposal for
the liquidation or dissolution of the Company.

     A "Control  Purchase" is defined as  circumstances  in which any person (as
such term is defined in Sections  13(d)(3) and  14(d)(2) of the  Exchange  Act),
corporation or other entity (other than the Company or any employee benefit plan
sponsored by the Company) (A) shall purchase any Common Stock of the Company (or
securities  convertible into the Company's Common Stock) for cash, securities or
any other  consideration  pursuant to a tender offer or exchange offer,  without
the prior consent of the Board of Directors, or (B) shall become the "beneficial
owner" (as such term is defined in Rule 13d-3 under the Exchange Act),  directly
or indirectly,  of securities of the Company  representing  twenty-five  percent
(25%) or more of the combined voting power of the then outstanding securities of
the  Company   ordinarily   (and  apart  from  rights   accruing  under  special
circumstances) having the right to vote in the

                                       50

<PAGE>
     election of directors (calculated as provided in paragraph (d) of such Rule
13d-3 in the case of rights to acquire the Company's securities).

     A "Board Change" is defined as circumstances in which, during any period of
two consecutive  years or less,  individuals who at the beginning of such period
constitute  the entire Board shall cease for any reason to constitute a majority
thereof  unless the election,  or the  nomination  for election by the Company's
stockholders, of each new director was approved by a vote of at least a majority
of the directors then still in office.



                                       51

<PAGE>
                      PRINCIPAL AND SELLING SECURITYHOLDERS

     The following table sets forth certain  information at January 5, 1998, and
as  adjusted  to reflect  the sale of  1,000,000  shares of Common  Stock by the
Company,  with respect to the  beneficial  ownership of Common Stock by (i) each
person  known by the  Company  to be the owner of 5% or more of the  outstanding
Common Stock;  (ii) by each officer and director;  and (iii) by all officers and
directors as a group. Except as otherwise indicated below, each named beneficial
owner has sole voting and investment  power with respect to the shares of Common
Stock listed.
<TABLE>
<CAPTION>


                                         Number of                   Percent of       Percent of
                                         Common Stock                Common Stock     Common Stock
Name                                     Shares                      Owned            Owned After the Offering

<S>                                 <C>                              <C>              <C>  
Pride, Inc.                         1,500,000                        53.2%            39.3%
Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertfordshire
WD1 8SB England

Alan Lubinsky (2)                   1,500,000                        53.2%            39.3%
Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertfordshire
WD1 8SB England

Allan Edgar                         (3)                               *                *
Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertfordshire
WD1 8SB England

Ivan Averbuch                       (4)                              *                *
Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertfordshire
WD1 8SB England

All officers and                    1,500,000                        53.2%            53.2%

Directors of Pride as a Group
(3 persons) (2)

* less than 1%
</TABLE>

     (1) Does not include  shares of Common Stock issuable upon (i) the exercise
of  the  Underwriters'   Warrants,   (ii)  the  exercise  of  the  Underwriters'
Over-allotment  Option, (iii) the exercise of options or the grant of restricted
shares under the Company's Senior Management Incentive Plan.


                                       52

<PAGE>
     (2) New World Finance,  Limited,  which is wholly owned by a trust of which
family members of Mr. Lubinsky are the beneficiaries,  owns approximately 65% of
the outstanding shares of Pride, Inc. and may be considered the beneficial owner
of the shares of the  Company  owned by Pride,  Inc.  The trustee is Elfin Trust
Company Limited,  located on the Island of Guernsey,  Channel Islands.  Although
Mr.  Lubinsky  disclaims  beneficial  ownership of the shares owned by New World
Finance,  Limited,  it may be expected that such entity will vote its respective
shares in favor of proposals espoused by Mr. Lubinsky.  Does not include 100,000
shares of Common  Stock  issuable  upon the  exercise of options  granted to Mr.
Lubinsky in August 1995. Does not include 43,234 shares of Common Stock issuable
upon the exercise of options granted to Mr. Lubinsky in May 1997. See "Executive
Compensation - Employment Agreement."

     (3) Does not  include  8,647  shares  of  Common  Stock  issuable  upon the
exercise of options granted to Mr. Edgar in May 1997.

     (4) Does not  include  8,647  shares  of  Common  Stock  issuable  upon the
exercise of options granted to Mr. Averbuch in May 1997.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Pursuant to the terms of the acquisition of County in 1992, the Company
paid  $1  and  assumed  approximately  $11,500,000  of  net  liabilities.  These
liabilities  were  purchased by New World Finance  Limited within thirty days of
the  acquisition.  New World Finance Limited ("New World") is a company which is
wholly owned by New World Trust,  the  beneficiaries of which are members of Mr.
Lubinsky's family. This debt accrued interest at 6% and was repayable five years
from  the date of  issuance.  This  debt was  converted  in  March  1992  into a
convertible  note,  which was convertible  into shares of common stock of PMS at
$1.50 per share. In March 1992, New World converted approximately $5,250,0000 of
the note  into  3,500,000  shares of PMS.  In March  1993,  New World  converted
approximately  $3,750,000 of the note into  2,500,000  shares of PMS. In January
1994,  pursuant to the  reorganization  of Pride and PMS, Pride acquired all the
shares of PMS from New World,  and issued  shares of common  stock of Pride,  in
return. In September 1994, the right to convert the note into shares of PMS, was
converted into the right to purchase shares of common stock of Pride, at a price
to be determined by the board of directors of Pride, as of each conversion date.
In  addition,  New World  guaranteed  to PMS that the sale  proceeds of vehicles
acquired from County would be at least equal to the residual  value shown on the
books of County as of the date of the acquisition.  Mr. Lubinsky did not vote on
the conversion price of any of the following conversions. In September 1994, New
World converted $1,125,000 into 281,250 shares of common stock of Pride, Inc. In
October 1994, New World  converted  $400,000 into 114,285 shares of common stock
of Pride, Inc. In January 1995, New World converted $155,000 into 155,000 shares
of common stock of Pride, Inc.

         In August  1995,  the Company  determined,  with the  agreement  of New
World,  that the estimated  ultimate sales values of the vehicles were less than
expected and it was agreed that the note  ($562,292) be written off and canceled
against the New World guarantee.

         In March 1995,  Pride  formed the Company in the State of Delaware  and
reorganized  its corporate  structure by exchanging all of its shares of PMS for
1,500,000  shares of the  Company's  Common  Stock,  making  PMS a wholly  owned
subsidiary of the Company.


                                       53

<PAGE>
     In March 1995,  the Company  issued  60,000  shares of its Common  Stock to
Lampert & Lampert, counsel to the Company for fees and expenses of $500.

     In  July  1995,  PMS  entered  into a loan  agreement  with  the  Company's
president,  whereby PMS borrowed approximately  $232,500. The loan is payable on
demand and accrues interest at the rate of 2.5% over the Midland Bank base rate.
The principal balance of such loan was $117,034, which was paid in April 1996.

     In December 1995,  the Company  consummated a private  placement  offering,
whereby the Company sold 20 units,  each unit comprised  25,000 shares of Common
Stock at a purchase price of $6,000 per unit.

     In April 1996, the Company consummated an initial public offering,  whereby
the Company sold 950,000 shares of its common stock at a purchase price of $5.00
per share and 2,000,000  redeemable common stock purchase warrants at a price of
$0.10 per warrant.  The warrants are  exercisable at a price of $5.75 per share,
subject to adjustment,  beginning April 24, 1997 and expiring April 23, 2001. In
connection  therewith,  the  Company  also  granted  to the  underwriter  of the
offering a warrant to purchase 95,000 shares of the Company's  common stock at a
purchase price of $7.50 and 200,000 redeemable common stock purchase warrants at
a purchase price of $0.15 per warrant,  each warrant exercisable to purchase one
share of common  stock at a purchase  price of $7.50 per share.  Other than with
respect  to the  exercise  price,  the  terms  of the  warrants  granted  to the
underwriter are identical to those described above. The Company's securities are
currently traded on the Nasdaq SmallCap Stock Exchange and the Boston Exchange.

     In November 1996, the Company,  through its subsidiary AC Automotive Group,
Inc., purchased all the assets of AC Cars Limited and Autokraft Limited.

     In December 1996,  the Company  consummated a private  placement  offering,
whereby the Company sold 18.5 units,  each unit  comprised  of a 10%  promissory
note in the  amount of 10,000  shares of  Common  Stock at a  purchase  price of
$100,000 per unit. In  connection  with such  offering,  AC sold an aggregate of
1,028,700   shares  to  three   affiliates  of  the  Underwriter  for  aggregate
consideration of $1,030.  Such persons  currently own an aggregate of 14% of the
capital stock of AC. In addition,  the Underwriter loaned the Company the sum of
$100,000, $71,000 of which remains outstanding.

     For a description of the Company's  employment  agreements,  see "Executive
Compensation - Employment Agreements."

     All future transactions between the Company and any officer, director or 5%
stockholder  will be on terms no less  favorable  than  could be  obtained  from
independent  third parties and will be approved by a majority of the independent
disinterested directors of the Company.




                                       54

<PAGE>
                            DESCRIPTION OF SECURITIES

         The Company's authorized  capitalization  consists of 10,000,000 shares
of Common  Stock,  par value $.001 per share and  2,000,000  shares of Preferred
Stock,  par value $.01 per share,  which may be issued in one or more  series at
the  discretion  of the board of  directors.  As of January 5, 1998,  there were
2,837,500 shares of Common Stock  outstanding,  all of which were fully paid and
non-assessable.  The following summary description of the Common Stock, Warrants
and  Preferred  Stock is qualified in its entirety by reference to the Company's
Articles of Incorporation and all amendments thereto.

Common Stock

         Each share of Common Stock  entitles  its holder to one  non-cumulative
vote  per  share  and,  subject  to the  preferential  rights  of the  preferred
stockholders,  the holders of more than fifty percent (50%) of the shares voting
for the election of directors  can elect all the  directors if they choose to do
so, and in such event the  holders of the  remaining  shares will not be able to
elect a single  director.  Holders  of shares of Common  Stock are  entitled  to
receive such dividends as the board of directors may, from time to time, declare
out of Company  funds legally  available for the payment of dividends.  Upon any
liquidation,  dissolution  or  winding up of the  Company,  holders of shares of
Common  Stock are  entitled to receive pro rata all of the assets of the Company
available  for  distribution  to  stockholders  after  the  satisfaction  of the
liquidation preference of the preferred stockholders.

         Stockholders  do not have any  pre-emptive  rights to subscribe  for or
purchase any stock,  warrants or other  securities  of the  Company.  The Common
Stock is not  convertible  or redeemable.  Neither the Company's  Certificate of
Incorporation nor its By-Laws provide for pre-emptive rights.

Preferred Stock

         The  preferred  stock  may  be  issued  in one or  more  series,  to be
determined  and to bear such title or  designation as may be fixed by resolution
of the board of  directors  prior to the  issuance of any shares  thereof.  Each
series of the  preferred  stock  will have such  voting  powers  (including,  if
determined by the board of directors, no voting rights),  preferences, and other
rights as  determined  by the  board of  directors,  with  such  qualifications,
limitations or  restrictions as may be stated in the resolutions of the board of
directors  adopted  prior  to the  issuance  of any  shares  of such  series  of
preferred stock.

         Purchasers of the  Securities  offered  hereby should be aware that the
holders  of any  series of  preferred  stock,  which may be issued in the future
could have voting rights,  rights to receive dividends or rights to distribution
in  liquidation,  superior  to those of  holders of the  Common  Stock,  thereby
diluting or negating the voting rights, dividend rights or liquidation rights of
the holders of the Common Stock.

         Because the terms of each series of preferred stock may be fixed by the
Company's board of directors  without  stockholder  action,  the preferred stock
could be issued  with  terms  calculated  to defeat a proposed  takeover  of the
Company,  or to make the removal of the  Company's  management  more  difficult.
Under certain circumstances, this could have the effect of decreasing the market
price of the

                                       55

<PAGE>
     Common Stock. Management of the Company is not aware of any such threatened
transaction to obtain control of the Company.

Warrants

         Each  warrant  gives the holder the right to purchase  one share of the
Company's  Common Stock,  subject to adjustment in certain  events at an initial
price of $5.75 per share.  The Warrants  will be  exercisable  one year from the
date of this  Prospectus  for a period of four years,  until April 23, 2001. The
Warrants are redeemable by the Company at any time  commencing one year from the
date of this  Prospectus  upon 30 days notice at a redemption  price of $.05 per
Warrant,  provided  that the closing bid  quotation  of the Common  Stock for at
least 20 trading consecutive days ending not more than 15 days prior to the date
on which the Company  gives notice has been at least 120% of the then  effective
exercise price of the Warrants.  The Company may elect to redeem the Warrants at
such time as the Company requires additional capital. Redemption of the Warrants
could force the holders to exercise the Warrants and pay the exercise price at a
time  when it may be  disadvantageous  for the  holders  to do so,  to sell  the
Warrants at the then current market price when they might otherwise wish to hold
the  Warrants,  or to  accept  the  redemption  price,  which  is  likely  to be
substantially  less  than  the  market  value  of the  Warrants  at the  time of
redemption.  The Company  will not redeem the  Warrants at any time in which its
registration  statement  is not  current,  so  that  investors  will  be able to
exercise  their  Warrants  during  the 30 day  notice  period  in the event of a
warrant redemption by the Company.

         The exercise price and the number of shares of Common Stock purchasable
upon the exercise of each Warrant are subject to adjustment  in certain  events,
including  the  issuance of a stock  dividend to holders of Common  Stock,  or a
combination,  subdivision  or  reclassification  of Common Stock.  No fractional
shares will be issued upon  exercise of  Warrants,  but the Company will pay the
cash value of the fractional shares otherwise issuable.

         Notwithstanding  the foregoing,  in case of any consolidation,  merger,
sale  or   conveyance  of  the  property  of  the  Company  as  an  entirety  or
substantially  as an  entirety,  the holder of each  outstanding  Warrant  shall
continue  to have the right to  exercise  the Warrant for the kind and amount of
shares and other securities and property (including cash) receivable by a holder
of the number of shares of Common Stock for which such Warrants were exercisable
immediately prior thereto.

         Holders of Warrants are not entitled,  by virtue of being such holders,
to receive  dividends  or to consent or to  receive  notice as  stockholders  in
respect of any meeting of  stockholders  for the  election of  directors  of the
Company or any other mater,  or to vote at any such meeting,  or to exercise any
rights whatsoever as stockholders of the Company.

         Although the Company  intends to seek to qualify for sale the shares of
Common Stock underlying the Warrants in those states in which the Securities are
to  be  offered,  i.e.,  Colorado,  Connecticut,   Delaware,  Florida,  Georgia,
Illinois, Louisiana Maryland, Nevada, New Hampshire, New Jersey, New York, Rhode
Island,  Utah and Virginia,  no assurance  can be given that such  qualification
will  occur.  The  Warrants  may be deprived of any value and the market for the
Warrants  may be  limited if a current  prospectus  covering  the  Common  Stock
issuable upon exercise of the Warrants is not kept effective or

                                       56

<PAGE>
if such  Common  Stock is not  qualified  or exempt  from  qualification  in the
jurisdictions in which the holders of the Warrants then reside.

         The  Warrants  may not  exercised  unless  the  Company  has a  current
Prospectus.  Prior to the  exercise of any  Warrants,  the  Company  must file a
post-effective amendment to this Registration Statement of which this Prospectus
forms a part, and such  post-effective  amendment must be declared  effective by
the  Commission.  The Company  will notify all  Warrantholders  and its transfer
agent that the Warrants may not be exercised in the event that a  post-effective
amendment has not been declared effective on or before the one-year  anniversary
of this  Prospectus,  as to prevent the  Warrants  from being  exercised  in the
absence of a current, effective Registration Statement.

         In the event the  Company  reduces  the  exercise  price or extends the
exercise  period of the Warrants,  the Company will  undertake the  notification
filing   provisions   herein   referred  to  with  respect  to  notification  of
Warrantholders and the filing of a post-effective amendment. No such changes are
currently contemplated by the Company.

Private Placements

         The Company  consummated a private placement  offering in December 1995
(the "Private Placement"),  whereby the Company sold 20 units, each comprised of
25,000  shares of Common Stock at a purchase  price of $6,000 per unit.  440,000
shares of Common  Stock  were sold by  certain  selling  securityholders  in the
Company's  initial public offering through the Underwriters on a firm commitment
basis,  with an  additional  60,000  shares sold pursuant to the exercise of the
Underwriters'  Over-allotment Option granted by certain selling  securityholders
to the  Underwriters.  The  proceeds of the Private  Placement  were used by the
Company as working capital to finance its operations.

         In December  1996,  the Company  completed a private  placement of 18.5
units,  each unit  consisting of a 10% promissory  note in the amount of $95,000
and  10,000  shares of the  Company's  common  stock for an  aggregate  price of
$100,000  per unit.  The notes are  payable on the earlier of 18 months from the
date of  issuance  or the  closing of an  underwritten  public  offering  of the
Company'  securities.  The gross proceeds of the Private  Placement were used by
the  Company's  majority  owned  subsidiary to complete the  acquisition  of the
assets of AC Cars Limited ("AC Cars") and Autokraft Limited  ("Autokraft"),  two
companies incorporated under the laws of England and Wales, respectively.

Transfer Agent and Warrant Agent.

         The Company's  Transfer  Agent and Warrant Agent is  Continental  Stock
Transfer and Trust Company,  which Agent is  responsible  for all record keeping
and administrative functions in connection with the Common Stock and Warrants.



                                       57

<PAGE>
                             REPORTS TO STOCKHOLDERS

         The Company has adopted November 30 as its fiscal year end. The Company
will  distribute  annual  reports  to  its  stockholders,   including  financial
statements  examined  and  reported  on  by  an  independent   certified  public
accountant, and will provide such other reports as management may deem necessary
or appropriate to keep stockholders informed of the Company's operations.

                         SHARES ELIGIBLE FOR FUTURE SALE

         Of the  2,837,500  shares of the  Company's  Common Stock  outstanding,
1,560,000  shares were  issued in March 1995.  All of such shares were issued as
"restricted  securities" which may be sold upon compliance with Rule 144 adopted
under  the  Securities  Act,  or  any  other  exemption  from  the  registration
requirements of the Securities  Act.  500,000 shares of Common Stock were issued
in  the  Company's  Private  Placement  in  December  1995,  all of  which  were
registered  and sold in the  Company's  initial  public  offering in April 1996.
185,000  shares of the  Company's  Common  Stock  were  issued in the  Company's
Private  Placement of December  1996.  All 185,000 shares issued in the December
Private  Placement  are being  registered  in this offering and may be sold from
time to time by the Selling Securityholders.

         Rule  144  provides,  in  essence,  that a person  holding  "restricted
securities"  for a period of two years may sell every three  months in brokerage
transactions an amount equal to the greater of: (a) one percent of the Company's
outstanding  shares of Common Stock;  (b) the average weekly  reported volume of
trading  for  the  securities  on all  national  exchanges  and/or  through  the
automated  quotation system of a registered  securities  association  during the
four calendar week period preceding each transaction;  or (c) the average weekly
trading volume in the securities  reported through the consolidated  transaction
reporting  system during the four  calendar week period.  Rule 144 also requires
that current  information about the securities must be available to stockholders
and brokers.

         Therefore,  after  taking  into  account  the shares to be sold in this
Offering  (and without  giving effect to any shares of Common Stock which may be
issued upon  exercise of the  Warrants) in each  three-month  period  commencing
January 1998, at least 38,175 (39,675 shares if the Underwriters' Over-allotment
option is exercised in full) shares may be publicly  sold under Rule 144 by each
holder of  "restricted  securities"  who has held such  shares  for at least one
year.

         Persons  who are  not  "affiliates"  of the  Company,  as that  term is
defined under the Securities Act, who have been  non-affiliates  for the 90 days
immediately  preceding the sale, and who have owned their shares for a period of
at least two years,  may sell such shares without  limitation.  Giving effect to
the sale of 1,000,000  shares of Common  Stock by the Company,  the Company will
have  issued and  outstanding  3,837,500  shares of its Common  Stock,  of which
1,500,000  shares will be "restricted  securities." All 1,500,000 of said shares
of Common  Stock  became  eligible  for  resale  under  Rule 144 in March  1997.
Investors should be aware that the possibility of such sales under Rule 144 will
in all probability have a depressive effect on the price of the Company's Common
Stock in any market which may develop. See "Shares Eligible for Future Sales."


                                       58

<PAGE>
         All  officers,  directors  and  owners  of 5% or more of the  Company's
Common Stock, except the Selling  Securityholders,  have agreed to "lock-up" and
not sell, publicly, privately or otherwise dispose of any shares of Common Stock
for a  period  of two  years  from the date of this  Prospectus,  whereby  these
stockholders  cannot sell,  publicly,  privately or otherwise  dispose of any of
their shares without the prior written consent of the Underwriter.

                                  UNDERWRITING

         The  Company  has  entered   into  an   Underwriting   Agreement   (the
"Agreement")  with the  Underwriters.  Mason  Hill & Co.,  Inc.  has  previously
completed two public offerings.  Mason Hill is a relatively small firm and plans
on  making  a market  in the  Company's  securities,  however,  there  can be no
assurances  that it will be able to make a  meaningful  market in the  Company's
Securities or that another  broker/dealer  will make a meaningful  market in the
Company's  Securities.  The  Agreement  has  been  filed  as an  exhibit  to the
Registration  Statement  filed with the  Securities  and Exchange  Commission of
which this Prospectus forms a part. The Underwriters  severally and not jointly,
have agreed to purchase,  1,000,000 shares of Common Stock from the Company,  as
follows:


                                                              Number of
         Underwriter                                            Shares

         Mason Hill & Co., Inc.



         Total                                                1,000,000


Summary of Underwriting Agreement.

          The  obligations  of  the  several  Underwriters  are  subject  to the
satisfaction of certain  conditions  precedent.  Pursuant to the Agreement,  the
Underwriters  are committed to purchase and pay for all of the Securities,  on a
"firm commitment" basis, if any Securities are purchased.  The Underwriters have
advised the Company that they propose to offer the  Securities  to the public at
the  public  offering  prices  set forth on the cover  page of this  Prospectus.
Investors  will not be required to purchase  shares of Common Stock and Warrants
together  or in any  particular  ratio.  The  Underwriters  may allow to certain
dealers who are members of the National Association of Securities Dealers,  Inc.
("NASD")  concessions,  not in excess of $.___ and $.____ per share and  Warrant
respectively.

         The   Company  and  Selling   Securityholders   have   granted  to  the
Underwriters  an  option,  exercisable  for  45  days  from  the  date  of  this
Prospectus,  to purchase up to an additional  150,000  shares of Common Stock at
the public offering prices set forth on the cover page of this Prospectus,  less
the underwriting  discounts and commissions.  The Underwriters may exercise this
option in whole or,  from  time to time,  in part,  solely  for the  purpose  of
covering over-allotments, if any, made in connection with the sale of

                                       59

<PAGE>
the Securities offered hereby. To the extent that the Underwriters exercise this
option,  each  Underwriter  will  have a firm  commitment,  subject  to  certain
conditions,  to purchase  approximately  the same  percentage of such Securities
which the number of  Securities  to be  purchased  by it shown in the  foregoing
table bears to the total number of Securities initially offered hereby.

         The  Company  has  agreed  to pay to the  Underwriters  3% of the gross
proceeds,  or a total of $150,000,  ($172,500,  if the Over-allotment  Option is
exercised in full), for the Underwriters expenses on a non-accountable basis, of
which none has been paid by the Company to date.  The Company is required to pay
the cost of qualifying and registering  the Securities  being sold under federal
and certain state securities laws,  together with any other legal and accounting
fees, printing and other costs in connection with the Offering.

         In connection with this Offering, the Company has agreed to sell to the
Underwriters,  for $10, warrants (the "Underwriters' Warrants") to purchase from
the Company an aggregate of 100,000 shares of Common Stock at an exercise prices
of 120% of the  public  offering  prices of the  Securities  or $6.00 per share,
subject to adjustment.  The Underwriters'  Warrants are exercisable for a period
of four  years  commencing  one  year  from  the  date of this  Prospectus.  The
Underwriters'  Warrants may not be sold,  transferred,  assigned or hypothecated
for a period of one year,  except to the  officers of each of the  Underwriters.
The Underwriters'  Warrants will contain anti-dilution  provisions providing for
appropriate  adjustment  under  certain   circumstances.   The  holders  of  the
Underwriters' Warrants have no voting,  dividend or other rights as stockholders
of the Company  with respect to Shares  underlying  the  Underwriters'  Warrants
until the Underwriters' Warrants have been exercised.

         The Company has agreed,  for a period of five years  following the date
of this Prospectus,  to give advance notice to the holders of the  Underwriters'
Warrants or underlying shares of its intention to file a registration statement,
and in such case the holders of the Underwriters' Warrants and underlying shares
shall  have the right to  require  the  Company  to  include  the  Underwriters'
Warrants and underlying shares in such  registration  statement at the Company's
expense.  In  addition,  at any time during the four year period  following  the
first  anniversary  of  the  date  of  this  Prospectus,  holders  of 50% of the
Underwriters'  Warrants or the underlying  shares will have the right to require
the Company to prepare and file,  at the  Company's  expense,  one  registration
statement so as to permit the public offering of the Underwriters'  Warrants and
the shares underlying such Warrants.

         In  addition,  the  Company  has  agreed  to  enter  into a  consulting
agreement with Mason Hill & Co., Inc. to provide financial  consulting  services
to the Company for a period of three years at an aggregate monthly fee of $3,000
payable in full at the  closing of the  Offering.  Pursuant  to the terms of the
consulting  agreement,  the  Company  has  agreed,  for a period  of five  years
following the date of this  Prospectus,  to pay to Mason Hill & Co., Inc. a cash
finder's fee of (i) five percent (5%) of the first $1,000,000; (ii) four percent
(4%) of the second $1,000,000; (iii) three percent (3%) of the third $1,000,000;
(iv) two percent (2%) of the fourth $1,000,000;  and (v) one percent (1%) of any
consideration  over  $5,000,000  upon the completion of any transaction in which
Mason Hill & Co., Inc. is  responsible  for  introducing a merger or acquisition
candidate to the Company.


                                       60

<PAGE>
         All  officers,  directors  and  owners  of 5% or more of the  Company's
Common Stock, except the Selling  Securityholders,  have agreed to "lock-up" and
not sell, publicly, privately or otherwise dispose of any shares of Common Stock
for a  period  of two  years  from the date of this  Prospectus,  whereby  these
stockholders  cannot sell,  publicly,  privately or otherwise  dispose of any of
their shares without the prior written  consent of the  Underwriters.  1,500,000
shares of Common  Stock will not be  eligible  for  resale  under Rule 144 until
January 2000.

         For a period of five years from the date hereof, the Company has agreed
to  nominate  a  designee  of the  Underwriters,  to stand for  election  to the
Company's  board of  directors.  At present the  Underwriters  have  advised the
Company that they have no intention to select such  individual  in the immediate
future.  In the event such  designee is not  elected,  or in lieu  thereof,  the
Underwriters may designate an observer to be notified and attend all meetings of
the  board.  No  designee  or  observer  shall be an  associated  person  of any
Underwriter.

         The  Company  has  agreed  to  indemnify   the   Underwriters   against
liabilities incurred by the Underwriters by reason of misstatements or omissions
to  state  material  facts  in  connection  with  the  statements  made  in this
Prospectus  and the  Registration  Statement  of  which  it  forms  a part.  The
Underwriters,  in turn, has agreed to indemnify the Company against  liabilities
incurred  by the  Company  by  reason of  misstatements  or  omissions  to state
material facts in connection with statements made in the Registration  Statement
and Prospectus based on information furnished by the Underwriters.

         The foregoing does not purport to be a complete  statement of the terms
and conditions of the Agreement, copies of which are filed at the offices of the
Company and  Underwriters  and may be examined  there  during  regular  business
hours.

                                 LEGAL OPINIONS

         Legal  matters  relating  to the  shares of Common  Stock and  Warrants
offered  hereby  will be passed on for the  Company  by its  counsel,  Lampert &
Lampert.  Counsel for the  Underwriter is Gersten Savage  Kaplowitz & Frederiks.
Lampert & Lampert  has acted as  counsel  to the  Underwriter  on other  matters
unrelated to this Offering and may do so in the future.

                                     EXPERTS

         The  financial  statements of the Company as of and for the years ended
November 30, 1996 and 1995 included in the  Prospectus  and in the  Registration
Statement have been audited by Civvals,  Chartered Accountants to the extent and
for the period set forth in their report  appearing  elsewhere herein and in the
Registration  Statement  and is included in reliance upon such report given upon
the authority of said firm as experts in accounting and auditing.


                                       61
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>


                                                                                                             Page Nos

<S>                                                                                                            <C>
Independent Auditors' Report                                                                                   F - 2

Financial Statements:

    Consolidated Balance Sheets as of November 30, 1996 and August 31, 1997                                    F - 3

    Consolidated Statements of Operations for the Year Ended November 30, 1996 and the Nine                    F - 4
    Months Ended 31st August, 1997

    Consolidated Statement of changes in Shareholders' Equity for the Two Years Ended                          F - 5 &- 6
    November 30, 1996 and the Nine Months Ended August 31, 1997

    Consolidated Statements of Cash Flows for the Year Ended November 30, 1996 and the Nine                    F - 7
    Months Ended 31st August, 1997

Notes to Consolidated Financial Statements                                                                     F - 8 to 21
</TABLE>


                                      F - 1



<PAGE>
                          INDEPENDENT AUDITORS' REPORT


     We have  audited  the  accompanying  consolidated  balance  sheets of Pride
Automotive Group, Inc. and subsidiaries as of November 30, 1996 and 1995 and the
related consolidated  statements of operations,  changes in shareholders' equity
and cash flows for each of the two years in the period ended  November 30, 1996.
These   consolidated   financial   statements  are  the  responsibility  of  the
Corporation's  management.  Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

     We conducted our audits in accordance  with  auditing  standards  generally
accepted  in the  United  Kingdom  which  are  substantially  the  same as those
followed in the United States.  Those standards require that we plan and perform
the audits to obtain reasonable assurance about whether the financial statements
are free of material misstatements. An audit includes examining on a test basis,
evidence supporting the amounts and disclosures in the financial statements.  An
audit also includes  assessing the accounting  principles  used and  significant
estimates  made by  management,  as well as  evaluating  the  overall  financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

     In our  opinion,  the above  mentioned  consolidated  financial  statements
present fairly, in all material respects, the consolidated financial position of
the  Corporation  as of  November  30,  1996 and 1995 and the  results  of their
operations for the two years in the period ended November 30, 1996 in conformity
with accounting principles generally accepted in the United States of America.

     Our audits  also  include  the  translation  of British  pounds into United
States dollars for amounts included in the consolidated financial statements. In
our opinion,  such translation has been made in conformity with the basis stated
in Note 2(h) of the notes to the consolidated financial statements.




     
                              FEBRUARY 14, 1997   
MARBLE ARCH HOUSE             EXCEPT AS TO 
66-68 SEYMOUR STREET          NOTES 18 AND 19(c)
LONDON W1H 5AF                WHICH ARE DATED                  CIVVALS
UNITED KINGDOM                JUNE 26, 1997                CHARTERED ACCOUNTANTS




                                      F - 2



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEET


                              - ASSETS (Note 6a) -
<TABLE>
<CAPTION>


                                                                                November 30, 1996         August 31, 1997
                                                                               -------------------      -------------------
                                                                                        $                        $
ASSETS:
<S>                                                                            <C>                      <C>   
    Cash and cash equivalents                                                  250,699                  26,178
    -------------------------                                                  -------                  ------
    Accounts receivable (Notes 2c and 3)                                       2,022,011                2,035,511
    ------------------------------------                                       ---------                ---------
    Inventories (Note 2d)                                                      1,022,655                1,691,941
    ---------------------                                                      ---------                ---------
       Property, revenue producing vehicles and equipment - net
           (Notes 2e, 4, 6, 7 and 19c)                                         20,671,854               26,699,630
           ---------------------------                                         ----------               ----------
    Intangible assets - net (Notes 2f and 19c)                                 9,722,363                9,247,939
    ------------------------------------------                                 ---------                ---------

                                                                               -------------------      -------------------
TOTAL ASSETS                                                                   33,689,582               39,701,199
- ------------                                                                   ----------               ----------
                                                                               -------------------      -------------------


                                        - LIABILITIES AND SHAREHOLDERS' EQUITY -


LIABILITIES:
    Bank line of credit (Note 6a)                                              2,964,465                5,972,743
    -----------------------------                                              ---------                ---------
    Accounts payable                                                           624,953                  2,759,541
    ----------------                                                           -------                  ---------
    Accrued liabilities and expenses (Note 5)                                  490,915                  374,944
    -----------------------------------------                                  -------                  -------
    Bank debt (Note 6b)                                                        1,002,571                948,782
    -------------------                                                        ---------                -------
    Obligations under hire purchase contracts (Note 7)                         11,034,951               15,326,166
    --------------------------------------------------                         ----------               ----------
    Other liabilities (Note 8)                                                 33,560                   114,627
    --------------------------                                                 ------                   -------
    Acquisition debt payable (Note 10)                                         5,098,470                4,274,500
    ----------------------------------                                         ---------                ---------

                                                                               -------------------      -------------------
TOTAL LIABILITIES                                                              21,249,885               29,771,303
- -----------------                                                              ----------               ----------
                                                                               -------------------      -------------------

    MINORITY INTEREST IN SUBSIDIARY (Note 18)                                  482,486                  -
    -----------------------------------------                                  -------                  -
                                                                               -------------------      -------------------

    COMMITMENTS AND CONTINGENCIES (Notes 14 and 17)

SHAREHOLDERS' EQUITY (Notes 11, 12 and 19):
       Preferred stock, $.01 par value, 2,000,000 shares authorized, none issued or outstanding
                                                                               -                        -
                                                                               -------                  -
       Common stock, $.001 par value,  10,000,000 shares  authorized,  2,652,500
and 2,837,500 shares issued and outstanding in 1996 and 1997 respectively

                                                                               2,653                    2,838
                                                                               -----                    -----
    Additional paid-in capital                                                 13,487,388               13,399,751
    --------------------------                                                 ----------               ----------
    Retained earnings (deficit)                                                (  1,402,587)            (  3,138,333)
    ---------------------------                                                -------------            -------------
    Foreign currency translation (Note 2h)                                     (     130,243)           (     334,360)
    --------------------------------------                                     --------------           --------------

                                                                               -------------------      -------------------
TOTAL SHAREHOLDERS' EQUITY                                                     11,957,211               9,929,896
- --------------------------                                                     ----------               ---------
                                                                               -------------------      -------------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                     33,689,582               39,701,199
- ------------------------------------------                                     ----------               ----------
                                                                               ===================      ===================

</TABLE>

                 See notes to consolidated financial statements.


                                      F - 3



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENT OF OPERATIONS
<TABLE>
<CAPTION>




                                                      For the Year Ended November 30,      For the Nine Months Ended August 31,

                                                           1996               1995                1997                1996
                                                           ----               ----                ----                ----
                                                      -------------- --- ---------------     --------------- --- --------------
                                                            $                   $                   $                  $
REVENUE:
<S>                                                   <C>                <C>                 <C>                 <C>      
       Contract hire income                           6,286,677          4,723,539           5,571,724           3,524,377
       Sale of vehicles                               5,839,080          4,629,860           5,343,285           4,105,599
       Fleet management and other income - Pride      758,261            369,657             660,455             646,413
       AC Car Group Limited (vehicle sales)           -                  -                   516,506             -
       Service and spare parts revenue                -                  -                   192,956             -
       Other income - AC Car Group Limited            -                  -                   184,936             -
                                                      12,884,018         9,723,056           12,469,862          8,276,389
                                                      ----------         ---------           ----------          ---------

EXPENSES:
       Cost of sales                 - Pride          7,946,686          4,882,214           6,530,114           4,415,012
                                     - AC Car Group Lt-                  -                   492,353             -
       Depreciation                  - Pride          2,295,164          2,415,117           2,559,706           1,984,034
                                     - AC Car Group Lt-                                      329,057
       General and admin exps
                                     - Pride          1,802,111          2,035,529           1,029,518           1,017,478
                                     - AC Car Group Lt-                  -                   1,254,423           -
       Amortization of goodwill and other intangible assets                                      - Pride
                                                      634,813            630,718             473,040             473,399
                                     - AC Car Group Lt-                  -                   1,847               -
       Interest expenses and other
                                      - Pride         860,242            629,623             1,043,702           724,434
                                      - AC Car Group L-d                 -                   286,576             -
       Research and development                       -                  -                   691,166             -
       ------------------------                       -------            -------             -------             -
                                                      13,539,016         10,593,201          14,691,502          8,614,357
                                                      ----------         ----------          ----------          ---------

LOSS BEFORE PROVISION FOR MINORITY INTERESTS          (   654,998)       (   870,145)        (2,221,640)         (  337,968)


       Minority interest                              (    54,376)       -                   (  485,894)         -
       -----------------                              ------------       -------             -----------         -

NET INCOME / (LOSS)                                   (  600,622)        (   870,145)        (1,735,746)         (  337,968)
- -------------------                                   -----------        ------------        -----------         -----------

    Retained deficit brought forward                  (  801,965)        68,180              (1,402,587)         (  801,965)
    --------------------------------                  -----------        ------              -----------         -----------

                                                      --------------     ---------------     ---------------     --------------
    RETAINED EARNINGS CARRIED FORWARD                 (1,402,587)        (  801,965)         (3,138,333)         (1,139,933)
    ---------------------------------                 -----------        -----------         -----------         -----------
                                                      ==============     ===============     ===============     ==============

</TABLE>
                 See notes to consolidated financial statements.


                                      F - 4



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
            CONSOLIDATED STATEMENT OF CHANGE IN SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>



                                    Shares     Common      Additional      Retained       Foreign             Total 
                               (As Restated -   Stock       Paid-In        Earnings       Currency            Shareholders
                                See Note 1)                 Capital        (Deficit)      Translation         Equity
                                     $            $              $             $              $                 $
                               -----------     ------       ---------      -------------- ----------          -----      

<S>                            <C>             <C>          <C>             <C>           <C>                  <C>       0
Balance at December 1, 1994    1,500,000       1,500        11,119,690      68,180        407,768              11,597,138

Compensatory stock (Note 11)   60,000             60            59,940           -              -                  60,000

Early extinguishant of debt 
with related party (Note 16)   -                   -           562,292           -              -                 562,292
  
Foreign currency 
translation adjustment         -                   -                 -           -        201,581                 201,581

Net loss for the year
ended November 30, 1995        -                   -                 -   (870,145)              -                (870,145)
                               -----            -----            -----      ------          -----                ---------

Balance at November 
30, 1995                       1,560,000        1,560       11,741,922   (801,965)         609,349              11,550,866

Private offering of 
common stock (Note 11)         500,000            500          119,500           -               -                 120,000

Shares and warrants 
sold in initial public 
offering  (Note 11)            592,500            593        2,165,336           -               -               2,165,929

Adjustment for minority  
interest (Note 18)             -                    -        (539,370)           -               -                (539,370)

Foreign currency 
translation adjustment         -                -                    -           -        (739,592)                (739,592)

Net Loss for the year 
ended November 30, 1996        -                -                    -   (600,622)                -                (600,622)
                               -----            -----            -----   ---------            -----                ---------

BALANCE AT 
NOVEMBER 30, 1996              2,652,500        2,653       13,487,388  (1,402,587)         (130,243)            11,957,211


</TABLE>


                 See notes to consolidated financial statements


                                      F - 5



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
      CONSOLIDATED STATEMENT OF CHANGE IN SHAREHOLDERS' EQUITY (Continued)
<TABLE>
<CAPTION>



                                    Shares       Common    Additional     Retained        Foreign        Total 
                              (As Restated -    Stock      Paid-In        Earnings       Currency       Shareholders'
                                 See Note 1)                Capital        (deficit)      Translation    Equity
                                       $           $           $              $               $              $

BALANCE AT 
NOVEMBER 30, 
<S>                           <C>                <C>       <C>            <C>              <C>          <C>       
1996 ..........................2,652,500         2,653     13,487,388     (1,402,587)      (130,243)    11,957,211

Foreign currency 
translation adjustment ........       --            --             --              --      (204,117)      (204,117)
                               
Net Loss for the 
Nine Months ended 
August 31, 1997 
(Unaudited)
                                      --            --             --     (1,735,746)            --     (1,735,746)
                               
Issue of common 
stock .........................  185,000           185         92,315              --             --         92,500
                               
Cost relating to 
issue of shares 
and bridging loan                     --            --         (179,952)           --             --       (179,952)
                 
BALANCE AT 
AUGUST 31, 1997 
(UNAUDITED)
                             -----------    -----------      -----------  -----------      -----------    -----------
                               2,837,500          2,838        1,339,751  (3,138,333)        (334,360)      9,929,896
                             ===========    ===========      ===========  ===========      ===========     ===========
</TABLE>
                 See notes to consolidated financial statements


                                      F - 6



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>


                                                    For the Year Ended November 30,      For the Nine Months Ended August 31,

                                                           1996                 1995                 1997                 1996
                                                           ----                 ----                 ----                 ----
                                                       --------------- ---- ---------------     ---------------- --- ---------------
                                                              $                    $                   $                    $
    CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                    <C>                  <C>                 <C>                  <C>        
Net (loss)                                             (  600,622)          (  870,145)         (1,735,746)          (  337,968)

    Adjustments to reconcile net (loss) to 
    net cash (utilized) provided by operating 
    activities:                                             
    Minority interest in net loss of subsidiary        (   54,376)         -                   (  485,894)          -
    Depreciation and amortization                      2,354,942            1,852,825           2,888,753            2,013,901
    Amortization of goodwill                           594,735              630,718             474,424              443,174
    Extinguishment of debt with related party          -                    562,292             -                    -
    (Gain) loss on disposal of fixed assets            (  119,030)          229,563             (193,752)            (   46,078)
    Compensatory stock                                 -                    60                  -                    -
    Provision for maintenance costs                    (    18,524)         (  176,302)         -                    31,679
Changes in assets and liabilities:
    Increase (decrease) in accounts receivable         (  599,753)          (  236,681)         (    13,500)         (  351,809)
    Increase (decrease) n inventories                  (    93,794)         111,382             (  669,286)          (  163,859)
    Decrease (increase) in accounts payable, 
     accrued expenses and bank                         (  955,172)          (  553,388)         2,099,683            (1,055,398)
                                                       -----------          -----------         ---------            -----------
Net cash provided from operating activities            508,406              1,550,324           2,364,682            533,642
                                                       ---------------      ---------------     ----------------     ---------------

    CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of fixed assets                               (9,858,724)          (3,433,132)         (10,162,619)         (6,438,370)
Acquisition of assets in new subsidiary                (   969,279)         -                   -
Proceeds from sale of fixed assets                     2,068,601            906,727             1,443,250            1,195,509
Net cash (utilized) by investing activities            (8,759,402)          (2,526,405)         (8,719,369)          (5,242,861)
                                                       ---------------      ---------------     ----------------     ---------------


    CASH FLOWS FROM FINANCING ACTIVITIES:
    Net proceeds from bank lines of credit             1,870,785           1,093,680            3,008,278            452,301
    Proceeds from sale of common stock and warrants    2,285,929           -                    92,500               3,282,500
    Costs associated with stock/debt offerings         -                   -                    (     179,952)       (    882,206)
    Loans received from officers                       -                   232,500              -                    -
    Loans repaid to officers                           (   304,759)        (  108,832)          -                    (    123,668)
    Loans repaid to affiliate                          -                   (  132,147)          -                    -
    Principal payments of long-term debt               (     67,921)       (   92,375)          (      53,789)       (     43,537)
    Payment of acquisition debt                        -                   -                    (    823,970)        -
    Proceeds from hire purchase contract funding       11,530,175          3,262,390            14,438,622           7,628,185
    Principal repayments of hire purchase 
       contract funding                                (6,073,790)         (3,495,819)          (10,147,407)         (5,533,009)
                                                       -----------         -----------          ------------         -----------
    Net cash provided from financing activities        9,240,419           759,397              6,334,282            4,780,566
                                                       --------------      ----------------     ----------------     ---------------

    Effect of exchange rate changes on cash            (  742,101)         201,581              (  204,116)          (   48,570)

    NET (DECREASE) INCREASE IN CASH AND CASH 
     EQUIVALENTS                                       247,322             (   15,103)          (  224,521)          22,777

    Cash and cash equivalents, beginning of year       3,377               18,480               250,699              3,377
                                                       -----               ------               -------              -----
    CASH AND CASH EQUIVALENTS END OF YEAR              250,699             3,377                26,178               26,154
                                                       ==============      ================     ================     ===============

SUPPLEMENTAL INFORMATION

     In November  1996,  the company  acquired  certain of the assets of AC Cars
Limited  aggregating  $6,067,749  and  incurred  debt  obligations   aggregating
$5,098,470.  The loss on the disposal of fixed assets  resulted from the sale of
certain  non-revenue  producing  assets  whereby the proceeds were less than the
carrying value.
</TABLE>



                 See notes to consolidated financial statements.


                                      F - 7



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                     AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   1   -     DESCRIPTION OF COMPANY:

     Pride Automotive  Group, Inc. (the "Company") was incorporated in the State
of  Delaware  in  March  1995.  Pursuant  to  the  terms  and  conditions  of  a
reorganization  in March 1995, the Company issued 1,500,000 shares of its common
stock to Pride, Inc. (an entity incorporated in the State of Delaware),  thereby
making the Company a majority  owned  subsidiary  of Pride Inc., in exchange for
all of the  issued  and  outstanding  shares  held  by  Pride,  Inc.,  of  Pride
Management  Services Plc (PMS),  a  consolidated  group of  operating  companies
located in the United Kingdom which are engaged in the leasing of motor vehicles
primarily on contract hire to local authorities and selected corporate customers
throughout the United Kingdom. This exchange of stock resulted in PMS becoming a
wholly owned  subsidiary of the Company.  The Company,  its  subsidiary  PMS and
PMS's subsidiaries are referred to as the "Company" unless the context otherwise
requires.  The accompanying  consolidated  financial statements are based on the
assumption that the Company and PMS were combined for all periods presented,  in
a manner similar to the pooling of interests method of accounting.

     On November 29, 1996, the Company,  through its newly formed majority owned
subsidiary,  AC  Automotive  Group Inc. and its wholly owned  subsidiary  AC Car
Group Limited  (registered in the United Kingdom),  completed the acquisition of
certain  assets of AC Cars Limited and  Autokraft  Limited.  These two companies
were engaged in the manufacture and sale of specialty automobiles.  The purchase
price of  approximately  $6,067,000  is being  financed  with the  proceeds of a
private offering of the Company's common stock, (see Note 19a) and by loans (see
Note  10).  The  acquisition  has been  recorded  using the  purchase  method of
accounting. (See also Notes 2f and 19c).

     The  following   unaudited  pro-forma  results  of  operations  assume  the
acquisition  occurred as of March 1, 1996 (amounts in millions  except per share
data):

Revenues                      $14.2
Net loss                       (1.8)
Earnings per common share     $(.75)

     The pro-forma  financial  information,  which is only  available  beginning
March 1, 1996, is not necessarily indicative of the operating results that would
have occurred had the acquisition  been consummated as of March 1, 1996, nor are
they necessarily indicative of future operating results. This is because AC Cars
Limited and Autokraft Limited were in administrative  receivership in the United
Kingdom and this severely restricted the ability of the companies to manufacture
and marke their products.  The Company has made the United States Securities and
Exchange  Commission  aware  of  the  fact  that  financial  information  is not
available for prior periods.

                              

                                      F - 8



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   2   -     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     PMS,  the  operating  group of  companies,  which is  located in the United
Kingdom, follows generally accepted accounting principles in the United Kingdom.
For  purposes  of these  consolidated  financial  statements,  the  Company  has
converted to the generally accepted accounting principles of the United States.

        (a)              Basis of Consolidation and Presentation:

     The consolidated  financial  statements include the accounts of the Company
(Pride  Automotive  Group,  Inc.), its' wholly owned subsidiary Pride Management
Services  Plc and  its'  wholly  owned  subsidiaries,  and its'  majority  owned
subsidiary  AC  Automotive  Group,  Inc. and its' wholly owned  subsidiary.  All
material intercompany balances and transactions have been eliminated.

     Due to the  nature of the  Company's  business,  contract  leasing of motor
vehicles  (revenue  producing  assets)  which are treated as  non-current  fixed
assets,  the balance sheet is reflected on an unclassified  basis.  Accordingly,
current assets and current liabilities are not reflected  separately on the face
of the balance sheet.

        (b)      Use of Estimates:

     In preparing  financial  statements in accordance  with generally  accepted
accounting principles, management makes certain estimates and assumptions, where
applicable,  that  affect the  reported  amounts of assets and  liabilities  and
disclosures  of contingent  assets and  liabilities at the date of the financial
statements,  as well as the reported amounts of revenues and expenses during the
reporting  period.  While  actual  results  could  differ from those  estimates,
management does not expect such variances,  if any, to have a material effect on
the financial statements.

        (c)              Concentration of Credit Risk/Fair Value:

     Financial   instruments   that   potentially   subject   the   Company   to
concentrations of credit risk in accordance with SFAS No 105 consist principally
of accounts receivable. The Company believes however, that risks associated with
accounts receivable are limited due to its large customer base and the fact that
it leases vehicles to companies in many industries.

     The carrying amounts of cash and cash equivalents, trade receivables, other
assets, accounts payable and debt obligations approximate fair value.



                                      F - 9



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   2   -     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued):

        (d)              Inventories:

     Inventories  include vehicles which are no longer being leased to customers
and which  are  temporarily  being  held for  resale  at cost  less  accumulated
depreciation,  which  approximates  net realizable  value. The inventories of AC
Automotive  Group,  Inc. and its subsidiary  consist of finished goods,  work in
progress and spare parts of specialty automobiles and are stated at the lower of
cost,  (first-in,  first-out  method) or  market.  Market is  considered  as net
realizable value.

     Inventories consisted of the following:

                         November 30,  August 31,
                                1996        1997

Cars held for resale ..   $  124,932   $  206,440
       Finished goods .       75,510      221,400
       Work-in-progress      684,305      697,575
       Spare parts ....      137,908      566,525
                          ----------   ----------
                          $1,022,655   $1,691,941

        (e)              Fixed Assets and Depreciation:

     Fixed assets are stated at cost less depreciation. Depreciation is provided
on all assets at rates  calculated  to write off the cost of each asset over its
estimated useful life, as follows:

     Building and improvements     50 years  straight-line  basis 
     Revenue  producing vehicles   3-6 years  straight-line  basis 
     Furniture and fixtures        4 years double  declining basis  
     Machinery and equipment       4  years double  declining  basis 
     Aircraft                      4 years double declining basis

     Maintenance  and repairs are charged to operations  and major  improvements
are capitalized.  Upon retirement,  sale or other disposal,  the associated cost
and  accumulated  depreciation of the asset are eliminated from the accounts and
any resulting gain or loss is included in operations.



                                     F - 10



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   2   -     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued):

        (f)              Intangible Assets:

     Intangible  assets consist  primarily of goodwill which arose in connection
with the acquisition of certain subsidiaries of PMS. Goodwill is being amortized
over a period of 10-20 years on a straight-line basis.  Accumulated amortization
as of November 30, 1996 aggregated  $2,990,626.  Accumulated  amortization as of
August 31, 1997 aggregated(pound)3,465,050.

     In November  1996,  the Company  acquired  certain of the assets of AC Cars
Limited and Autokraft  Limited (see Note 1 above).  The purchase  price exceeded
the  tangible  net assets  acquired by $16,780.  This amount was assigned to the
brand name and is to be amortized  over 20 years on a  straight-line  basis (see
also Note 19c).

     The Company periodically reviews the valuation and amortization of goodwill
and other intangibles to determine possible  impairment by evaluating events and
circumstances  that might indicate an inability to recover the carrying  amount.
Such evaluation is based on analysis,  including profitability,  projections and
cash flows that incorporate the impact on existing Company business.

        (g)              Income Taxes:

     The Company conducts all of its operating  activities in the United Kingdom
(UK). As such,  they are subject to taxation in the UK based upon that country's
tax statutes.  Under UK taxation rules,  provision is made for taxation deferred
as a result of material timing  differences  between the incidence of income and
expenditures for taxation and accounting  purposes,  using the liability method,
only to the extent that there is  reasonable  probability  that a  liability  or
asset will  crystallize  in the near future.  See also Note 13 regarding SFAS No
109 - Accounting for Income Taxes.

        (h)      Foreign Currency Translation:

     The Company's principal  operations are conducted by PMS which reflects its
financial statements in British pounds. As a result, most assets and liabilities
of the foreign  operations are translated into US dollars using current exchange
rates in effect at the balance sheet date.  Fixed assets and  intangible  assets
are translated at historical  exchange rates.  Revenue and expense  accounts are
translated  using an average  exchange  rate during the period  except for those
expenses  related to assets and  liabilities  which are translated at historical
exchange rates. These include depreciation and amortization which are translated
at the rates existing at the time the asset was acquired. Any resulting gains or
losses due to the translations are reflected as a separate item of shareholders'
equity.


                                                         F - 11



<PAGE>



                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   2   -     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued):

        (i)      Income Recognition:

     Contract hire income of leased  vehicles is recognized as operating  leases
over the period of the contract in accordance  with SFAS No 13 - Accounting  for
Leases and the related amendments and  interpretations.  Income from the sale of
previously  leased  vehicles,  is  reflected at the time of sale of the vehicle.
Fleet management revenues and miscellaneous  income are reflected on the accrual
basis over the term that the services are provided.

        (j)              Earnings Per Share:

     Earnings per share are computed based upon the weighted  average shares and
common equivalent shares  outstanding.  The shares issued in connection with the
reorganization (see Note 1), the shares issued in lieu of compensation for legal
services  and the  shares  sold  during the year ended  November  30,  1996 in a
private offering (see Note 11), have been treated as outstanding for all periods
presented,  in accordance  with the  guidelines of the  Securities  and Exchange
Commission.  Common stock  equivalents  have been excluded from the  computation
since the results would be anti-dilutive.

        (k)              Cash and Cash Equivalents:

     For purposes of the  statements  of cash flows,  the Company  considers all
highly liquid  investments with an original  maturity of three months or less to
be cash equivalents.

        (l)              Lease Agreements:

     The Company leases vehicles with terms  generally  ranging from two to four
years.  The following  table shows the future minimum lease payments of existing
leases to be received, net of related costs (see also Note 7):

                                                  November 30,        August 31,
                                                  1996                1997
November 30, 1997                                 $ 5,103,977         2,384,395
November 30, 1998                                   4,390,779         3,209,682
November 30, 1999                                   2,634,819         2,474,200
November 30, 2000                                   1,007,729         1,174,806
                                                  -------------
Total minimum lease payments receivable
net of executory costs                            $13,137,304         9,243,083

        (m)      Accounting Changes:

     As permitted by SFAS 123,  Accounting for Stock-Based  Compensation,  which
becomes  effective for the Company as of December 1, 1996, and which  encourages
companies to record  expense for stock  options and other  stock-based  employee
compensation awards based on their fair value at date of grant, the Company will
continue to apply its current  accounting  policy  under  Accounting  Principles
Board  Opinion No. 25 and will include the necessary  disclosures  in its fiscal
1997 financial statements.



                                     F - 12



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   3   -     ACCOUNTS RECEIVABLE:

     Accounts receivable consist of the following:

                                        November 30,        August 31,
                                        1996                1997

Trade receivables                       $1,192,949          $1,051,261
Lease maintenance receivables              330,902             358,683
Value added tax                            102,114             461,722
Due from related companies                  95,125              79,823
Other                                      300,921              84,022
                                      ------------        ------------
                                        $2,022,011          $2,035,511

     Included in the above trade receivables is $59,002 due on a long term basis
as of November 30, 1996.

     Based upon past  experience,  the Company has deemed that no allowance  for
uncollectible accounts receivable is necessary.


NOTE   4   -     FIXED ASSETS AND DEPRECIATION:

     Fixed assets consist of the following:

                                                  November 30,   August 31,
                                                  1996           1997

Buildings and improvements                        $ 1,719,415    $ 1,719,415
Revenue producing vehicles                         17,282,095     25,056,005
Furniture, fixtures, plant and equipment            4,641,388      4,519,731
Aircraft                                              927,751        927,751
                                                -------------   ------------
                                                   24,570,649     32,222,902
Less:accumulated depreciation (including
$3,388,495 and $4,614,419 of accumulated
depreciation on revenue producing vehicles,
for 1996 and August 31, 1997 respectively)          3,898,795      5,523,272
                                             ----------------     ----------
                                                  $20,671,854    $26,699,630

     Depreciation  expense for the year ended  November 30, 1996 and nine months
ended August 31, 1997 aggregated $2,295,164 and $2,888,763 respectively.

     One of the buildings  owned by Pride  Management  and not  currently  being
utilized by the Company, is being leased to an unrelated party at an annual rent
of approximately $95,000 per annum.



                                     F - 13



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   4   -     FIXED ASSETS AND DEPRECIATION (Continued):

     In November  1997,  the tenant  exercised  their option to purchase and the
building was disposed of for approximately  $400,000.  The bank loan of $288,000
was repaid.

     In October  1997,  the  Aircraft  was disposed of for $816,000 and the bank
loan of $720,000 was repaid.


NOTE   5   -     ACCRUED LIABILITIES AND EXPENSES:

                                                                            
Accrued liabilities and expenses consist of the following:

                                                  November 30,   August 31,
                                                  1996           1997

Taxes other than income taxes                     $418,082       $108,645
Miscellaneous accrued expenses                      72,833        266,299
                                                  $490,915       $374,944


NOTE 6 - BANK LOANS/LINE OF CREDIT:

     (a)The  Company has a $2,684,800  line of credit with a bank at an interest
rate of 3% in excess of the base rate (6% as of November 30, 1996). This line of
credit is payable on demand  and is secured by all assets of the  Company  other
than revenue  producing  vehicles and buildings  which are already  pledged (see
Notes 6b and 7). As of  November  30,  1996,  the bank had  granted a  temporary
increase to $2,965,000 at similar terms. As of August 31, 1997, the facility had
expired. The Company is currently negotiating a new facility for the forthcoming
year.

     (b)At  November 30,  1996,  and August 31,  1997,  bank loans  consisted of
$1,002,571  and $997,382 due to two banks at rates of 3% and 5% in excess of the
banks' base rate (6% as of November  30,  1996).  These loans are secured by the
freehold properties  (buildings) owned by Pride Management and its subsidiaries,
and mature in 2001 and 2017. In December 1996,  the Company  entered into a loan
agreement  with its bank for  $755,100  with  interest  payable at 8% per annum,
secured by a first lien on the aircraft  owned by the Company.  In October 1997,
this loan was repaid from the proceeds of the sale of the aircraft.  In November
1997,(pound)288,074 was repaid out of the proceeds of the sale of a property.



                                     F - 14



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   6   -     BANK LOANS/LINE OF CREDIT (Continued):

     The scheduled  principal payments of this bank debt as of November 30, 1996
are as follows:

                       For the Year Ended November 30,

                         1997                   $     98,890
                         1998                         98,890
                         1999                         98,890
                         2000                         98,890
                         2001                         98,890
                         Thereafter                  508,121
                                                  $1,002,571


NOTE   7   -     HIRE PURCHASE CONTRACTS/EQUIPMENT FINANCING:

     The Company has funding lines with several  financing  institutions  in the
United  Kingdom  in the  aggregate  amount of  approximately  $18,200,000  as of
November 30, 1996. These funding lines are utilized to acquire revenue producing
vehicles, which vehicles collateralize the outstanding obligations.

     Assets (revenue producing  vehicles) obtained under hire purchase contracts
are  capitalized as fixed assets and  depreciated  over their useful lives.  The
obligations  under such  agreements,  which mature at various  dates within five
years from  inception,  are  reflected  separately  on the balance  sheet net of
finance  charges  which are  charged  to the  periods to which  they  apply.  At
November 30, 1996, obligations under hire purchase contracts are as follows:

     For the Year Ended November 30,

                       1997                            $  4,951,662
                       1998                               3,977,882
                       1999                               1,878,445
                       2000                                 226,962
                                                      -------------
                                                        $11,034,951

     The annual interest rates on these obligations range from 7.25% to 15.6%.

     As of August 31, 1997,  the aggregate  funding lines had been  increased to
$22,650,000  and  obligations   under  hire  purchase   funding   aggregated  to
$15,326,166.


NOTE   8   -     OTHER LIABILITIES:

     At November  30, 1996 and August 31, 1997 other  liabilities  consisted  of
$33,560 and  $114,627,  respectively  due to other  creditors at interest  rates
approximating the current market rates and repayable on a demand basis.


                                     F - 15



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   9   -     RELATED PARTY TRANSACTIONS:

     At November  30,  1995,  the Company was  indebted to its  President in the
aggregate amount of $123,668.  These unsecured loans were repayable on demand at
an interest rate of 2 1/2% in excess of the base lending rate (6.75% at November
30,  1995) of the  Company's  bank.  The loan was  repaid  during the year ended
November 30, 1996.


NOTE   10  -     ACQUISITION DEBT PAYABLE:

     As of November 30, 1996, acquisition debt payable (see Note 1) consisted of
the following:

Unsecured notes payable on demand after October 31, 1999;
interest payable quarterly at 8% per annum                       $1,678,000

Unsecured notes payable on demand after May 31, 1998; interest
payable quarterly at 2% above the base rate                         839,000

Other short-term notes payable (see Note 19)                      2,581,470
                                                                -----------
                                                                 $5,098,470

     As of August 31, 1997, the acquisition debt payable amounted to $4,274,500,
the reduction  being as a result of the repayment of the loan raised in December
1996 against the security of the aircraft.


NOTE   11 -      COMMON STOCK/RECAPITALIZATION:

     In March  1995,  the Company  issued  1,500,000  shares of common  stock in
connection with a reorganization (see Note 1).

     In March 1995,  the Company issued 60,000 shares of common stock in lieu of
compensation for legal services rendered.

     In December  1995,  the  Company  completed  a private  placement  offering
selling 20 units,  each unit  consisting of 25,000  shares of common  stock,  at
$6,000 per unit for aggregate gross proceeds of $120,000.

     In April 1996 the Company successfully completed an initial public offering
("IPO") of its common stock whereby it sold 592,500  shares of common stock at a
price of $5.00 per share and 2,300,000 common stock purchase warrants at a price
of $.10 per  warrant.  This  offering  yielded  net  proceeds  of  approximately
$2,166,000.

     The  warrants  are  exercisable  at a price of $5.75 per share,  subject to
adjustment,  one year from the date of the offering, for a period of four years.
The warrants are redeemable by the Company at any time  commencing one year from
the date of its prospectus,  upon 30 days notice,  at a redemption price of $.05
per warrant.


                                     F - 16



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   11 -      COMMON STOCK/RECAPITALIZATION (Continued):

     In addition,  the Company  entered into a consulting  agreement with one of
the Under-  writers  as a  financial  consultant  for a period of two years at a
monthly  fee of $2,500  payable  in full at the  closing  of the  offering.  The
Underwriters  have also been granted warrants to acquire 95,000 shares of Common
Stock and 200,000  warrants at 150% of the public  offering  prices or $7.50 per
share and $.15 per Warrant, respectively.


NOTE  12  -      STOCK OPTION PLANS:

     In  September  1995,  the  board  of  directors  adopted  the  1995  Senior
Management   Incentive  Plan  (the  "Management  Plan")  which  was  adopted  by
shareholder  consent. The Plan provides for the issuance of up to 300,000 shares
of the Company's  common stock in connection  with the issuance of stock options
and other stock purchase rights to executive officers and other key employees.

     As of November  30,  1996,  the  Company  had  granted  options to purchase
100,000 shares of common stock at an exercise price of $5.50 per share,  none of
which had been exercised as of that date.  These options are exercisable  over a
five year period  pursuant to a three year vesting  schedule  (331/3% per annum)
beginning in August 1996.

     See also Note 2(m) re: Accounting Changes.


NOTE   13  -     INCOME TAXES:

     The provisions for United Kingdom income taxes  utilizing the  requirements
of SFAS No 109 consisted of the following for the year ended  November 30, 1996
and the nine months ended August 31, 1997:
                                                        November 31, August 31, 
                                                                 1996       1997
                                                           ----------- ---------

                Current tax expense                         $ 763,350 $1,503,000
                       Deferred tax expense                   174,650       -
                       Investment tax credits on vehicles   (938,000)(1,503,000)
                                                            --------- ----------
                                                            $       - $        -
                                                      =============== ==========

     At November 30, 1996,  investment  tax credits being carried over to future
periods aggregated approximately $11,904,000.



                                     F - 17



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   13  -     INCOME TAXES (Continued):

     The  components of the deferred tax asset,  pursuant to SFAS No. 109, as of
November 30, 1996 and August 31, 1997, respectively, are as follows:

                                             November 30,   Auguat 31, 
                                             1996           1997
                                             --------       -------   

Operating loss carry forward                 $ 52,000       $1,351,000
Valuation allowance                          (52,000)       (23,000)
                                             --------       ---------
                                             $    -         $     -
                                             ============   =======

     The Company has available  operating losses carry forwards for tax purposes
aggregating  approximately $148,000 as of November 30, 1996, which may result in
a deferred tax asset.  The Company has recognized  this asset but has provided a
valuation  allowance  for the full amount since there is no assurance  that such
losses will be utilized in the near future.


NOTE   14  -     ECONOMIC DEPENDENCY:

     For the years ended  November 30, 1996 and August 31, 1997, the Company had
two  unaffiliated  customers,  which accounted for an aggregate of approximately
21% and 16% respectively, of the Company's total revenues.

     The Company  purchases all of the automobiles that it leases to its clients
from  automotive  dealerships,  usually  several at a time. The Company does not
depend on any one dealership  for its purchase of automobiles  and does not have
any written  agreements with any of the dealerships it purchases  vehicles from.
The Company believes that it will continue to be able to purchase automobiles at
competitive prices and terms into the future.


NOTE   15  -     PENSION PLAN:

     PMS and its'  subsidiaries  have a fully insured defined  contribution plan
for  all  of its  eligible  employees.  Contributions  to the  plan,  which  are
discretionary,  for the year ended  November  30, 1996 and the nine months ended
August 31, 1997 amounted to $55,817 and $62,746, respectively.




                                     F - 18



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   16  -     CONVERTIBLE DEBT:

     The Company had reflected  convertible  debt of $562,292 as of November 30,
1994. These loans were to bear interest at 6% and were repayable five years from
date of issue. The original debt,  which was not convertible,  arose at the time
PMS  acquired  one of its  subsidiaries  in  1992.  The  Company  acquired  this
subsidiary for $1 and assumed approximately $11,500,000 of net liabilities. This
acquisition  resulted in goodwill of  approximately  $11,500,000.  The  ultimate
holder of the debt, in 1994, was given the option of converting  such loans into
shares of Pride Inc.'s (the  Company's  parent)  common stock at the end of such
period,  based upon their  guarantee of the ultimate sales values of the related
revenue producing vehicles.  The debt holder was the controlling  shareholder of
the Company's parent at the time of this transaction.

     During the year ended November 30, 1995, the Company  determined,  with the
agreement of the debt holder,  that the estimated  ultimate  sales values of the
vehicles  were less  than  expected  and it was  agreed  that the debt  would be
written  off  against  the debt  holder's  guarantee.  The  balance of the debt,
$562,292,  was therefore treated as an early extinguishment of debt. At the time
of  extinguishment,  the  debt  outstanding  was  owed to a  related  party.  In
accordance with APB No 26, extinguishment  transactions between related entities
should  be  treated  as  capital  transactions.  Accordingly,  the  gain  on the
extinguishment was added to additional paid-in capital.


NOTE   17  -     COMMITMENTS:

        (a)     Leases:

     The  Company  has  entered  into  a  one-year   lease   agreement  for  the
manufacturing  facility  being  utilized  for  its new  subsidiary  at a cost of
approximately  $54,000 per month.  The  Company  has an option to purchase  this
facility at a cost of  $8,700,000,  through  August 1997.  This lease expires in
December  1997.  In July 1997,  the Company  exercised  this option and sold the
property  for  $8,960,000,  thereafter  entering  into a 15 year  leaseback of a
portion of the property at $29,000 per month.

        (b)      Employment Agreements:

     In August 1995, the Company  entered into an employment  agreement with its
President/Chairman of the Board of Directors. This three-year agreement provides
for an  annual  salary  of  $160,000  with  annual  escalations  of 10% and also
contains  certain  non-compete  restrictions.  This  employee  was also  granted
100,000 stock options (see Note 12).

     In September 1995, the Company entered into an employment agreement with an
officer/director for a period of twenty four months commencing December 1, 1995.
This  agreement  is  automatically  extendible  for a further  twenty four month
period and  provides for an annual  salary of $55,000,  subject to review by the
Board of  Directors.  At  December 1, 1997,  this  agreement  was  extended or a
further twenty-four month period at an annual salary of $65,000.



                                     F - 19



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   17  -     COMMITMENTS (Continued):

        (c)     Rental Income:

     The Company leases one of its owned facilities to an unaffiliated  company.
The lease,  which expires in 2004,  provides for rental income of  approximately
$80,000 per annum.  The annual cost of  servicing  the  mortgage and real estate
taxes on this building approximates $70,000.


NOTE   18   -    MINORITY INTEREST IN SUBSIDIARIES:

     The Company owns 70% of AC Automotive Group, Inc. ("AC Group"). In order to
properly  reflect the liability to the minority  shareholders as a percentage of
the  total  assets  of the AC  Group,  the  Company  has  reflected  a charge to
additional  paid-in capital of $539,370.  As of November 30, 1996, the liability
to the minority  shareholders  aggregated  $482,486.  As of August 31, 1997, the
liability to the minority shareholders had been returned to zero.


NOTE   19  -     SUBSEQUENT EVENT:

     (a)In December 1996, the Company completed a private placement of 14 units,
each unit  consisting  of a 10%  promissory  note in the amount of  $95,000  and
10,000 shares of the Company's  common stock for an aggregate  price of $100,000
per unit. The gross proceeds of $1,400,000 were used to satisfy a portion of the
debt owed re: the acquisition of AC Car Group (see Notes 1 and 10).

     (b)In  December  1996,  the Company also entered into a loan agreement with
its bank for $755,100, with interest payable at 8% per annum, secured by a first
lien on the  aircraft  owned  by the  Company  as a  result  of the  acquisition
described  in Note 1. This loan is to be repaid from the proceeds of the sale of
the aircraft.

     (c)In  connection  with the acquisition of AC Cars Limited (see Note 1) the
Company originally  recorded fixed assets aggregating  $3,038,182 and intangible
assets aggregating $1,990,215.  In June 1997, the Company,  through the services
of an independent  third-party  expert,  determined  that the value of the fixed
assets  acquired  was  actually  $6,643,365.  Accordingly,  as of  the  date  of
acquisition, the Company reclassified the intangible assets to fixed assets, and
recorded negative goodwill of $1,614,968 in order to reflect the increased value
of the fixed assets  acquired.  In accordance with Accounting  Principles  Board
Opinion No. 16, the negative goodwill has been offset against non-current assets
acquired.


NOTE   20  -     COMMON STOCK/INITIAL PUBLIC OFFERING:

     In December  1995,  the  Company  completed  a private  placement  offering
selling  20 units,  each unit  consisting  of 25,000  shares of common  stock at
$6.000 per unit for aggregate gross proceeds of $120,000.


                                     F - 20



<PAGE>
                  PRIDE AUTOMOTIVE GROUP, INC AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 31, 1997 AND NOVEMBER 30, 1996


NOTE   20  -     COMMON STOCK/INITIAL PUBLIC OFFERING (Continued):

     In April 1996 the Company successfully completed an initial public offering
of its common stock.  The Company sold 592,500 shares of common stock (including
the  underwriter's  over  allotment) at a price of $5.00 per share and 2,000,000
redeemable  common  stock  purchase  warrant at a price of $.10 per  warrant for
aggregate  net  proceeds of  $2,280,294.  Each  common  stock  purchase  warrant
entitles the holder to purchase  one share of common stock at an exercise  price
of $5.75.

     In 1997, the Company  completed a private  placement of 18 1/2 units,  each
unit  consisting  of a 10%  promissory  note in the amount of $95,000 and 10,000
shares of the  Company's  common  stock for an  aggregate  price of $100.000 per
unit.  The notes  are  payable  on the  earlier  of 18  months  from the date of
issuance or a closing of an  underwritten  public  offering of the Company's (or
any of its subsidiaries) securities.




                                     F - 21



<PAGE>

<TABLE>
<CAPTION>
<S>                                                                                          <C>
NO  DEALER,  SALESMAN  OR ANY  OTHER  PERSON  HAS  BEEN  AUTHORIZED  TO GIVE ANY                     PRIDE AUTOMOTIVE
INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED IN THIS                         GROUP, INC.
PROSPECTUS IN CONNECTION  WITH THE OFFERING  CONTAINED  HEREIN,  AND IF GIVEN OR
MADE,  SUCH  INFORMATION  OR  REPRESENTATIONS  MUST  NOT BE  RELIED  UPON.  THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO              1,000,000 Shares of Common Stock
BUY ANY OF THE  SECURITIES  OFFERED HEREBY IN ANY STATE TO ANY PERSON TO WHOM IT
IS UNLAWFUL TO MAKE SUCH AN OFFER.  THE DELIVERY OF THIS  PROSPECTUS AT ANY TIME
DOES NOT IMPLY THAT THE INFORMATION  STATED IS CORRECT AS OF ANY TIME SUBSEQUENT
TO THE DATE HEREOF.

                              --------------------

                                TABLE OF CONTENTS

ADDITIONAL INFORMATION..................................................

PROSPECTUS SUMMARY......................................................

RISK FACTORS............................................................

DIVIDEND POLICY.........................................................

DILUTION................................................................

USE OF PROCEEDS.........................................................

CAPITALIZATION..........................................................

BUSINESS................................................................

MANAGEMENT..............................................................

PRINCIPAL STOCKHOLDERS..................................................                  -----------------------

DESCRIPTION OF                                                                                 PROSPECTUS
SECURITIES..............................................................                  -----------------------

SHARES ELIGIBLE FOR
FUTURE SALE.............................................................

CERTAIN RELATIONSHIPS
AND RELATED TRANSACTIONS................................................

UNDERWRITING............................................................

LEGAL OPINIONS..........................................................                            MASON HILL & CO., INC.

EXPERTS.................................................................

INDEX TO FINANCIAL STATEMENTS........................................F-1
                                                                                                    January __, 1998
UNTIL , 1998 (25 DAYS AFTER THE DATE OF THIS  PROSPECTUS) ALL DEALERS  EFFECTING
TRANSACTIONS IN THE REGISTERED SECURITIES,  WHETHER OR NOT PARTICIPATING IN THIS
DISTRIBUTION,  MAY BE REQUIRED TO DELIVER A  PROSPECTUS.  THIS IS IN ADDITION TO
THE  OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS  WHEN ACTING AS  UNDERWRITERS
AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
</TABLE>

<PAGE>
       Preliminary prospectus subject to completion, dated January , 1998
PROSPECTUS
                          PRIDE AUTOMOTIVE GROUP, INC.

                         185,000 Shares of Common Stock
                       which may be sold from time to time
                         by the Selling Securityholders

                            Par Value $.001 Per Share

         This Prospectus relates to 185,000 shares of Common Stock (the "Selling
Securityholders'  Shares"),  $.001  par value  (the  "Common  Stock"),  of Pride
Automotive  Group,  Inc.  (the  "Company"),  which are being offered for sale by
certain selling  securityholders  (the "Selling  Securityholders").  The Selling
Securityholders'  Shares  are  sometimes  referred  to  herein  as the  "Selling
Securityholders'   Securities."  See  "Selling   Securityholders   and  Plan  of
Distribution."

         The Company will not receive any of the proceeds  from the sales of the
Selling Securityholders' Securities by the Selling Securityholders.  The Selling
Securityholders'  Securities  may be  offered  from time to time by the  Selling
Securityholders,  their  transferees,  pledgees  and/or  their  donees,  through
ordinary brokerage  transactions in the  over-the-counter  market, in negotiated
transactions or otherwise, at market prices prevailing at the time of sale or at
negotiated prices.

         The Selling Securityholders, their pledgees and/or their donees, may be
deemed to be "underwriters" as defined in the Securities Act of 1933, as amended
(the  "Securities   Act").  If  any  broker-dealers  are  used  by  the  Selling
Securityholders,  their pledgees  and/or their donees,  any  commission  paid to
broker-dealers  and, if  broker-dealers  purchase  any Selling  Securityholders'
Securities as principals,  any profits  received by such  broker-dealers  on the
resale  of  the  Selling  Securityholders'  Securities,  may  be  deemed  to  be
underwriting discounts or commissions under the Securities Act. In addition, any
profits  realized by the Selling  Securityholders,  their pledgees  and/or their
donees, may be deemed to be underwriting  commissions.  All costs,  expenses and
fees  in  connection  with  the  registration  of the  Selling  Securityholders'
Securities  will be borne  by the  Company  except  for any  commission  paid to
broker-dealers.

         The Selling Securityholders'  Securities offered by this Prospectus may
be sold from time to time by the Selling Securityholders,  their pledgees and/or
their donees. No underwriting arrangements have been entered into by the Selling
Securityholders.  The distribution of the Selling Securityholders' Securities by
the Selling Securityholders, their pledgees and/or their donees, may be effected
in one or more transactions that may take place on the over-the-counter  market,
including ordinary broker's transactions,  privately-negotiated  transactions or
through sales to one or more dealers for resale of such shares as principals, at
market  prices  prevailing  at the  time of  sale,  at  prices  related  to such
prevailing  market  prices  or  negotiated   prices.   Usual  and  customary  or
specifically negotiated brokerage fees or commissions may be paid by the Selling
Securityholders, their pledgees and/or their donees, in connection with sales of
the Selling Securityholders' Securities.

         On the date of this  Prospectus,  a  registration  statement  under the
Securities   Act  with  respect  to  an   underwritten   public   offering  (the
"Underwritten  Offering") of 1,000,000  shares of Common Stock  (without  giving
effect to the Underwriters' Over-allotment Option granted to the Underwriters to
purchase up to an  additional  150,000  shares of Common  Stock),  was  declared
effective by the  Securities  and Exchange  Commission.  In connection  with the
Underwritten  Offering,  the  Company  granted the  Representative  a warrant to
purchase 100,000 shares of Common Stock (the "Underwriter's Warrants").


                                      II-1

<PAGE>
     THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK. SEE "RISK
                          FACTORS" BEGINNING ON PAGE 7.

          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
      SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
              NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY
                  STATE SECURITIES COMMISSIONS PASSED UPON THE
                    ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
            ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                                  The Offering
<TABLE>
<CAPTION>

<S>                                         <C>                                                                         
Securities Registered                       185,000 shares of Common Stock. See "Description of Securities" and "Selling
                                            Securityholders and Plan of Distribution."


Risk Factors                                This offering involves a high degree of risk and immediate substantial dilution.
                                            See "Risk Factors" and "Dilution."
</TABLE>

                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION

         The Company has issued an aggregate of 185,000  shares of Common Stock.
See  "Principal  Stockholders".  The Selling  Securityholders  have  advised the
Company that sales of the Selling  Securityholders'  Securities  may be effected
from  time to  time by  themselves,  their  pledgees  and/or  their  donees,  in
transactions  (which may include  block  transactions)  in the  over-the-counter
market,  in  negotiated  transactions,  through  the  writing  of options on the
Selling Securityholders'  Securities,  or a combination of such methods of sale,
at fixed prices that may be changed,  at market prices prevailing at the time of
sale, or at  negotiated  prices.  The Selling  Securityholders,  their  pledgees
and/or  their  donees,  may effect  such  transactions  by selling  the  Selling
Securityholders'  Securities  directly to purchasers  or through  broker-dealers
that  may  act  as  agents  or  principals.   Such  broker-dealers  may  receive
compensation  in the form of  discounts,  concessions  or  commissions  from the
Selling  Securityholders  and/or  the  purchasers  of  Selling  Securityholders'
Securities for whom such  broker-dealers  may act as agents or to whom they sell
as  principals,  or both (which  compensation  as to a particular  broker-dealer
might be in excess of customary commissions).

         The Selling  Securityholders,  their pledgees and/or their donees,  and
any  broker-dealers  that  act in  connection  with  the  sale  of  the  Selling
Securityholders'  Securities  as principals  may be deemed to be  "underwriters"
within the meaning of Section 2(11) of the  Securities  Act and any  commissions
received  by them and any profit on the resale of the  Selling  Securityholders'
Securities  as  principals  might be deemed  to be  underwriting  discounts  and
commissions  under the Securities Act. The Selling  Securityholders'  Securities
being  registered  on  behalf  of the  Selling  Securityholders  are  restricted
securities  while  held by the  Selling  Securityholders  and the resale of such
securities by the Selling  Securityholders is subject to the prospectus delivery
and other requirements of the Act. The Selling  Securityholders,  their pledgees
and/or their donees,  may agree to indemnify any agent,  dealer or broker-dealer
that   participates   in   transactions   involving   sales   of   the   Selling
Securityholders'  Securities against certain liabilities,  including liabilities
arising under the Securities Act. The Company will not receive any proceeds from
the  sale  of  the   Selling   Securityholders'   Securities   by  the   Selling
Securityholders. Sales

                                      II-2

<PAGE>
of the Selling Securityholders'  Securities by the Selling  Securityholders,  or
even the  potential of such sales,  would  likely have an adverse  effect on the
market price of the Company's securities.

         At the  time a  particular  offer  of any  securities  is made by or on
behalf of the Selling  Securityholders,  to the extent  required,  a  prospectus
supplement  will be  distributed  which will set forth the number of  securities
being offered and the terms of the offering, including the names or names of any
underwriters,  dealers or agents, the purchase price paid by any underwriter for
shares purchased from the Selling Securityholders and any discounts, commissions
or concessions allowed or reallowed or paid to dealers, and the proposed selling
price to the public.

         Under the  Securities  Exchange Act of 1934, as amended (the  "Exchange
Act"),  and the  regulations  thereto,  any person  engaged in  distribution  of
Company securities  offered by this Prospectus may not simultaneously  engage in
market-making   activities  with  respect  to  Company   securities  during  the
applicable  "cooling off" period prior to the commencement of such distribution.
In addition,  and without  limiting the foregoing,  the Selling  Securityholders
will be subject to  applicable  provisions of the Exchange Act and the rules and
regulations thereunder,  including without limitation, Rules 10b-6 and 106-7, in
connection with  transactions in the securities,  which provisions may limit the
timing  of   purchases   and  sales  of  Company   securities   by  the  Selling
Securityholders.

         The  following  table sets forth  certain  information  with respect to
persons  for  whom the  Company  is  registering  the  Selling  Securityholders'
Securities  for resale to the public.  The  Company  will not receive any of the
proceeds from the sale of the Selling  Securityholders'  Securities.  Beneficial
ownership   of  the  Selling   Securityholders'   Securities   by  such  Selling
Securityholders  after  the  Offering  will  depend  on the  number  of  Selling
Securityholders' Securities sold by each Selling Securityholder.  The securities
held by the Selling Securityholders are restricted securities while held by such
Selling  Securityholders  and the  resale  of  such  securities  by the  Selling
Securityholders is subject to prospectus  delivery and other requirements of the
Act.   The   Selling   Securityholders'   Securities   offered  by  the  Selling
Securityholders are not being underwritten by the Underwriter.


                                      II-3

<PAGE>
<TABLE>
<CAPTION>
           [Alternative Page for Selling Securityholders' Prospectus]

                                    Beneficial                                                            Beneficial
                                    Ownership                 Percentage                                  Ownership
                                    Prior                     of                                          After Selling
                                    to Selling                Common                    Amount of         Securityholders
                                    Securityholders           Stock                     Shares            Offering if All
                                    Offering                  Owned Before              Being             Shares
Selling Securityholder              Shares                    Offering                  Registered        are Sold

<S>                                 <C>                       <C>                        <C>              <C>
Arthur Kamian &
Jane Kamian Kamian
The Family Trust                    20,000                     *                         20,000           0

Don R. Howard &
Grace Howard                         5,000                     *                          5,000           0

Sierra Holdings Trust
Rachmat Martin, Trustee             15,000                     *                         15,000           0

Jeffrey E. Levine                   10,000                     *                         10,000           0

Joseph Giovinazzo                   5,000                      *                          5,000           0

Robert Tormey                       5,000                      *                          5,000           0

Timothy M. Schlameuss               5,000                      *                          5,000           0

Seymour M. Wasserstrum              5,000                      *                          5,000           0

Mann O War Inc.                     20,000                     *                         20,000           0

Wayne Wiseman                       10,000                     *                         10,000           0

James Bastek                        20,000                     *                         20,000           0

Dan Easley                          15,000                     *                         15,000           0

Joe DiMauro                         10,000                     *                         10,000           0

Robert W. Bonnewell Trust           5,000                      *                          5,000           0

Edward Wilkins                      5,000                      *                          5,000           0

Charles Wilkins                     5,000                      *                          5,000           0


                                      II-4

<PAGE>



LeRoy Dukes                         5,000                     *                           5,000           0

Richard & Dorine Sasso              5,000                     *                           5,000           0

TOTAL                               170,000                   6.0%                      170,000           0
                                    =======                   ====                      =======           =
</TABLE>


* less than 1% of the issued and outstanding shares of Common Stock

                                      II-5

<PAGE>

<TABLE>
<CAPTION>
<S>                                                                                          <C>
NO  DEALER,  SALESMAN  OR ANY  OTHER  PERSON  HAS  BEEN  AUTHORIZED  TO GIVE ANY                     PRIDE AUTOMOTIVE
INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED IN THIS                         GROUP, INC.
PROSPECTUS IN CONNECTION  WITH THE OFFERING  CONTAINED  HEREIN,  AND IF GIVEN OR
MADE,  SUCH  INFORMATION  OR  REPRESENTATIONS  MUST  NOT BE  RELIED  UPON.  THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO            185,000 Shares of Common Stock which
BUY ANY OF THE  SECURITIES  OFFERED HEREBY IN ANY STATE TO ANY PERSON TO WHOM IT            may be sold from time to time by the
IS UNLAWFUL TO MAKE SUCH AN OFFER.  THE DELIVERY OF THIS  PROSPECTUS AT ANY TIME                   Selling Securityholders
DOES NOT IMPLY THAT THE INFORMATION  STATED IS CORRECT AS OF ANY TIME SUBSEQUENT
TO THE DATE HEREOF.

                              --------------------

                                TABLE OF CONTENTS

ADDITIONAL INFORMATION..................................................

PROSPECTUS SUMMARY......................................................

RISK FACTORS............................................................

DIVIDEND POLICY.........................................................

DILUTION................................................................

USE OF PROCEEDS.........................................................

CAPITALIZATION..........................................................

BUSINESS................................................................

MANAGEMENT..............................................................

PRINCIPAL STOCKHOLDERS..................................................                  -----------------------

DESCRIPTION OF                                                                                 PROSPECTUS
SECURITIES..............................................................                  -----------------------

SHARES ELIGIBLE FOR
FUTURE SALE.............................................................

CERTAIN RELATIONSHIPS
AND RELATED TRANSACTIONS................................................

UNDERWRITING............................................................

LEGAL OPINIONS..........................................................                        

EXPERTS.................................................................

INDEX TO FINANCIAL STATEMENTS........................................F-1
                                                                                                    January __, 1998
UNTIL , 1998 (25 DAYS AFTER THE DATE OF THIS  PROSPECTUS) ALL DEALERS  EFFECTING
TRANSACTIONS IN THE REGISTERED SECURITIES,  WHETHER OR NOT PARTICIPATING IN THIS
DISTRIBUTION,  MAY BE REQUIRED TO DELIVER A  PROSPECTUS.  THIS IS IN ADDITION TO
THE  OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS  WHEN ACTING AS  UNDERWRITERS
AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
</TABLE>


<PAGE>
                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24.  Indemnification of Directors and Officers.

         As  permitted  under  the  Delaware   Corporation  Law,  the  Company's
Certificate  of  Incorporation  and  By-laws  provide for  indemnification  of a
director or officer under certain  circumstances  against  reasonable  expenses,
including attorneys fees,  actually and necessarily  incurred in connection with
the defense of an action  brought  against him by reason of his being a director
or  officer.  In  addition,  the  Company's  charter  documents  provide for the
elimination  of  directors'  liability  to the Company or its  stockholders  for
monetary  damages  except  in  certain  instances  of  bad  faith,   intentional
misconduct, a knowing violation of law or illegal personal gain.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933, as amended (the  "Securities  Act"), may be permitted to directors,
officers  and  controlling  persons  of the  Company  pursuant  to any  charter,
provision, by-law, contract, arrangement,  statute or otherwise, the Company has
been advised that in the opinion of the Securities and Exchange Commission, such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against  such  liabilities  (other  than the  payment by the Company of expenses
incurred or paid by a director, officer, or controlling person of the Company in
the  successful  defense of any such action,  suit or proceeding) is asserted by
such director,  officer or controlling  person of the Company in connection with
the Securities being registered  pursuant to this  Registration  Statement,  the
Company  will,  unless in the opinion of its counsel the matter has been settled
by  controlling  precedent,  submit to a court of appropriate  jurisdiction  the
question  whether  such  indemnification  by  it is  against  public  policy  as
expressed in the Securities  Act and will be governed by the final  adjudication
by such court of such issue.

Item 25.  Other Expenses of Issuance and Distribution.
<TABLE>
<CAPTION>

<S>                                                                             <C>         
         SEC Registration Fee                                                   $   2,474.14
         NASD Filing Fee                                                            1,167.50
         Nasdaq Filing Fee                                                         10,000.00
         Boston Stock Exchange Fee                                                 15,000.00
         Printing and Engraving                                                    35,000.00(1)
         Legal Fees                                                                80,000.00(1)
         Accounting                                                                35,000.00(1)
         Transfer Agent and Warrant Agent Fees                                      2,500.00(1)
         Blue Sky Fee Expenses                                                     25,000.00(1)
         Underwriters non-accountable
           expense allowance                                                                (1)
         Consulting Fee                                                           108,000.00
         Miscellaneous                                                                      (1)
                                                                            --------------------

         Total                                                                   $400,000.00
</TABLE>

- ------------------------
(1) Estimated.

                                      II-1

<PAGE>
Item 26.  Recent Sales of Unregistered Securities.

         The  following  issuance  of shares of Common  Stock were  exempt  from
registration  under the Securities Act, in reliance upon the exemption  afforded
by Section 4(2) of the  Securities Act for  transactions  not involving a public
offering. All certificates evidencing such sales bear an appropriate restrictive
legend.

         In March 1995, Pride caused the Company to be incorporated in the State
of Delaware and  reorganized  its corporate  structure by exchanging  all of its
shares of Pride Management  Services,  Plc., an English corporation ("PMS") with
the Company in exchange  for  1,500,000  newly  issued  shares of the  Company's
common stock, making PMS a wholly owned subsidiary of the Company.

         In March 1995,  the Company issued 60,000 shares of its Common Stock to
Lampert & Lampert, counsel to the Company for fees and expenses.

         The Company  consummated a private placement offering in December 1995.
The Company  sold 20 units in the Private  Placement.  The units each  comprised
25,000 shares of Common Stock at a purchase price of $6,000 per unit.

         The Company  consummated a private placement offering in December 1996.
The  Company   sold  18.5  units  in  the  Private   Placement  to  the  Selling
Shareholders. The units each comprised of a 10% promissory note in the amount of
$95,000 and 10,000 shares of the Company's  common stock for an aggregate  price
of $100,000 per unit. The notes are payable on the earlier of 18 months from the
date  of  issuance  or a  closing  of an  underwritten  public  offering  of the
Company's securities.  In connection with acting as the Placement Agent for this
transaction, the Underwriter received $240,500 as commission.

Item 27.  Exhibits.

         The  following  exhibits  marked with an asterisk  are being filed with
this  Registration  Statement  on  Form  SB-2.  All  other  Exhibits  have  been
previously filed.
<TABLE>
<CAPTION>

<S>                        <C>                               
  1.1             -        Form of Underwriting Agreement.
  3.1             -        Certificate of Incorporation of the Company.
  3.2             -        By-Laws of the Company.
  4.1             -        Specimen Common Stock Certificate.
  4.2             -        Form of Lock-up Agreement.
  5.0             -        Opinion of Lampert & Lampert.
 10.1             -        The Company's Senior Management Incentive Plan.

                                      II-2

<PAGE>
 10.2             -        Employment Agreement with Alan Lubinsky.
 10.3             -        Employment Agreement with Ivan Averbuch.
 10.4             -        Consulting Agreement.
 10.5             -        Loan Agreement between PMS and Alan Lubinsky.
 10.6             -        Form of Service Agreement.
 10.7             -        Asset purchase agreement between Pride Vehicle Contracts (UK) Limited and
                           Master Vehicle Contracts Limited.
 10.8             -        Form of Hire Purchase Agreement.
 10.9             -        Mortgage on Pride House, Watford Metro Center.
 10.10            -        Mortgage on Croydon, England property.
 10.11            -        Lease agreement with respect to the Croydon England property.
 24.1*            -        Consent of Civvals Chartered Accountants.
 24.2*            -        Consent of Lampert & Lampert, Esqs., is contained in their opinion filed as exhibit
                           5.0 to this Registration Statement.
</TABLE>

Item 28.  Undertakings.

The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a Post-Effective Amendment to this Registration Statement;

                  (i)  to include any prospectus required by Section 10(a)(3) of
the Securities Act;

                  (ii) to reflect in the  prospectus any facts or events arising
after the  effective  date of the  Registration  Statement  (or the most  recent
Post-Effective  Amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement;

                  (iii) to include any material  information with respect to the
plan of distribution not previously  disclosed in the Registration  Statement or
any material change to such information in the Registration Statement, including
but not limited to any addition or deletion of a managing Underwriter.

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act, each such  Post-Effective  Amendment shall be deemed to be a new
Registration  Statement  relating to the  securities  offered  therein,  and the
offering of such  securities  at the time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from  registration by means of  Post-Effective  Amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (4) That,  for the  purpose  of  determining  any  liability  under the
Securities Act, each post-effective amendment that contains a form of prospectus
shall be deemed to be a new  Registration  Statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.

                                      II-3

<PAGE>
         The  undersigned   Registrant  hereby  undertakes  to  provide  to  the
Underwriters   at  the  Closing   specified  in  the   Underwriting   Agreement,
certificates in such  denominations  and registered in such names as required by
the Underwriters to permit prompt delivery to each purchaser.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company,  pursuant to the foregoing  provisions,  or otherwise,  the Company has
been advised that in the opinion of the Securities and Exchange  Commission such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against  such  liabilities  (other  than the  payment by the Company of expenses
incurred or paid by a director,  officer or controlling person of the Company in
the  successful  defense of any action,  suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered,  the Company  will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue. See Item 24.

                                      II-4

<PAGE>
                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
the requirements  for filing on Form SB-2 and has duly caused this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in New York, New York on the th day of January, 1998.

                                                    PRIDE AUTOMOTIVE GROUP, INC.



                                            By:        /s/ Alan Lubinsky
                                                     ALAN LUBINSKY, President


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated.

<TABLE>
<CAPTION>



<S>                                                  <C>                                         <C>
/s/ Alan Lubinsky                                    President and Director
Alan Lubinsky                                        (Principal Executive                        01/12/98
                                                     Officer)                                    Date


/s/ Ivan Averbuch
Ivan Averbuch                                        Chief Financial Officer, Vice President,
                                                     Treasurer                                   01/12/98
                                                     and Director                                Date


/s/ Allan Edgar                                      Director                                    01/12/98
Allan Edgar                                                                                      Date


</TABLE>

                    CONSENT OF CIVVALS CHARTERED ACCOUNTANTS




     The undersigned,  CIVVALS CHARTERED ACCOUNTS, hereby consents to the use of
our name and the use of our Opinion  dated August 31, 1997 for Pride  Automotive
Group,  Inc. (the  "Company") as filed with its  Registration  Statement on Form
SB-2 being filed by the Company.



Dated : August 31, 1997


                                               /s/ Civvals Chartered Accountants
                                                   CIVVALS CHARTERED ACCOUNTANTS



                                LAMPERT & LAMPERT
                                ATTORNEYS AT LAW
                               10 EAST 40TH Street
                               NEW YORK, NEW YORK
                            TELEPHONE (212) 889-7300
                            TELECOPIER (212) 889-5732


MITCHELL LAMPERT*                                               IRWIN S. LAMPERT
DARREN LAMPERT                                                  OF COUNSEL
      --
MICHAEL H. FERENCE*
      --
*NEW YORK AND NEW JERSEY


                              CONSENT OF ATTORNEYS

     The undersigned,  LAMPERT & LAMPERT, hereby consent of our name and the use
of our Opinion  dated  January 12, 1998 for Pride  Automotive  Group,  Inc. (The
"Company") as filed with this Registration Statement on Form SB-2 being filed by
the Company.

Dated:   January, 12 1998


                                                              LAMPERT & LAMPERT



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