UNITED STATES SATELLITE BROADCASTING CO INC
SC 13G, 1996-08-06
TELEVISION BROADCASTING STATIONS
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              UNITED STATES  SECURITIES  AND EXCHANGE  COMMISSION
                          Washington,  D.C. 20549



                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934

                                (Amendment No. )*

               UNITED STATES SATELLITE BROADCASTING COMPANY, INC.
                                (Name of Issuer)

                    Common Stock, $.0001 par value per share
                         (Title of Class of Securities)

                                   912534104
                                 (CUSIP Number)


     Check the following box if a fee is being paid with this  statement |X|. (A
fee is not required only if the filing person:  (1) has a previous  statement on
file  reporting  beneficial  ownership of more than five percent of the class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

     *The  remainder  of this cover  page  shall be filled  out for a  reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

     The  information  required in the remainder of this cover page shall not be
deemed to be "filed"  for the purpose of Section 18 of the  Securities  Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  see
the Notes).



SEC 1745 (2/92)         Page 1 of 7
0252015.01

<PAGE>

- - --------------------------------------------------------------------------------
  CUSIP NO.  912534104              13G                       Page 2 of 7 Pages
- - --------------------------------------------------------------------------------
- - --------------------------------------------------------------------------------
   1      NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                   Vulcan Ventures Incorporated

- - -------------------------------------------------------------------------------
     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
    2                                (a) |_|
                                     (b) |_|
- - --------------------------------------------------------------------------------
   3      SEC USE ONLY



- - --------------------------------------------------------------------------------
   4      CITIZENSHIP OR PLACE OF ORGANIZATION

                   State of Washington

- - --------------------------------------------------------------------------------
                                5      SOLE VOTING POWER

                                                -0- shares
        NUMBER OF
          SHARES
       BENEFICIALLY
         OWNED BY
           EACH
        REPORTING
          PERSON
           WITH
                           ----------------------------------------------------
                                6      SHARED VOTING POWER

                                         3,694,425 shares

                           ----------------------------------------------------
                                7      SOLE DISPOSITIVE POWER

                                                -0- shares

                           ----------------------------------------------------
                                8      SHARED DISPOSITIVE POWER

                                                3,694,425 shares

- - --------------------------------------------------------------------------------
   9      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   3,694,425 shares

- - --------------------------------------------------------------------------------
  10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*



- - --------------------------------------------------------------------------------
  11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
     22.94%  (Assuming all of the  70,585,600  shares of Common Stock  currently
outstanding are converted into Class A Common Stock,  the reporting person would
own approximately 4.43% of the then outstanding Class A Common Stock. See Item 4
below)
- - --------------------------------------------------------------------------------
  12      TYPE OF REPORTING PERSON*

                   CO

- - --------------------------------------------------------------------------------

                 *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>



- - --------------------------------------------------------------------------------
CUSIP NO. 912534104              13G                          Page 3 of 7 Pages
- - --------------------------------------------------------------------------------

- - --------------------------------------------------------------------------------
   1      NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                   Paul G. Allen

- - -------------------------------------------------------------------------------
          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
     2                                       (a) |_| 
                                             (b) |_|
- - --------------------------------------------------------------------------------
   3      SEC USE ONLY



- - -------------------------------------------------------- ----------------------
   4      CITIZENSHIP OR PLACE OF ORGANIZATION

                   U.S. Citizen

- - --------------------------------------------------------------------------------
                                5      SOLE VOTING POWER

                                                -0- shares
        NUMBER OF
          SHARES
       BENEFICIALLY
         OWNED BY
           EACH
        REPORTING
          PERSON
           WITH
                           ---------------------------------------------------
                                6      SHARED VOTING POWER

                                                3,694,425 shares

                           ---------------------------------------------------
                                7      SOLE DISPOSITIVE POWER

                                                -0- shares

                           ----------------------------------------------------
                                8      SHARED DISPOSITIVE POWER

                                                3,694,425 shares

- - --------------------------------------------------------------------------------
   9      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   3,694,425 shares

- - --------------------------------------------------------------------------------
  10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*



- - --------------------------------------------------------------------------------
  11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
     22.94%  (Assuming all of the  70,585,600  shares of Common Stock  currently
outstanding are converted into Class A Common Stock,  the reporting person would
own approximately 4.43% of the then outstanding Class A Common Stock. See Item 4
below)
- - --------------------------------------------------------------------------------
  12      TYPE OF REPORTING PERSON*

                   IN

- - --------------------------------------------------------------------------------

              *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>



                                     Item 1.

     (a) Name of Issuer: United States Satellite Broadcasting Company, Inc.

     (b) Address of Issuer's Principal Executive Offices:

                   3415 University Avenue
                    St. Paul, MN 55114


                                     Item 2.

         (a)      Name of Person Filing:  Vulcan Ventures Incorporated

         (b)      Business Address of Person Filing:

                    110 - 100th Avenue N. E., Suite 550
                    Bellevue, WA 98004

         (c)      Citizenship:     Washington corporation

         (d)      Title of Class of Securities: 
 
                  Class A Common Stock, $.0001 par value
        
     (e) CUSIP Number: 912534104


     Item 3. Filings pursuant to Rule 13d-1(b) or 13d-2(b)
                          Not applicable

     Item 4. Ownership
     (a) Amount Beneficially  Owned:  3,694,425 shares (comprised of (i) 165,000
shares of Class A Common Stock and (ii)  3,529,425  shares of Common Stock which
are  convertible  on a one-for-one  basis into shares of Class A Common Stock at
the option of the holder).

     (b)  Percent  of Class:  22.94%  (Percentage  ownership  is  calculated  in
accordance  with SEC Rule  13d-3  and is based on  12,792,725  shares of Class A
Common Stock  outstanding  as of August 1, 1996,  and assumes that the 3,529,425
shares of Common Stock held by the reporting  person are deemed  converted  into
shares  of  Class  A  Common  Stock  and   outstanding   pursuant  to  SEC  Rule
13d-3(d)(1)(i),  but that none of the other  67,056,175  shares of Common  Stock
outstanding as of August 1, 1996 are deemed converted and outstanding.  Assuming
the  conversion  of all  outstanding  shares of Common Stock held by all holders
into  shares  of  Class  A  Common  Stock,   the  reporting   person  would  own
approximately 4.43% of the then outstanding Class A Common Stock.)

     (c) Number of Shares as to which Such Person has:
      (i)    sole power to vote or to direct the vote: -0- shares
      (ii)   shared power to vote or to direct the vote: 3,694,425 shares

0252015.01                         Page 4 of 7

<PAGE>


(iii) sole power to  dispose  or to direct the  disposition  of: -0- shares
(iv) shared power to dispose or to direct the disposition of: 3,694,425 shares


     Item 5. Ownership of Five Percent or Less of a Class
     Not applicable

     Item 6. Ownership of More Than Five Percent on Behalf of Another Person
     Not applicable

     Item 7.  Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on by the Parent Holding Company

                                                           Not applicable

     Item 8. Identification and Classification of Members of the Group

                                                           Not applicable

     Item 9. Notice of Dissolution of Group
                                                           Not applicable

     Item 10. Certification

                                                           Not applicable

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

     DATED: August 5, 1996


                                           VULCAN VENTURES INCORPORATED


                                               /s/ Paul G. Allen
                                              ----------------------------
                                           By: Paul G. Allen, President


     0252015.01              Page 5 of 7
<PAGE>




                                     Item 1.
     (a) Name of Issuer: United States Satellite Broadcasting Company, Inc

     (b) Address of Issuer's Principal Executive Offices:

                            3415 University Avenue
                            St. Paul, MN 55114

                                     Item 2.

     (a) Name of Person Filing: Paul G. Allen

     (b) Business Address of Person Filing:
                           110 - 100th Avenue N. E., Suite 550
                           Bellevue, WA 98004

     (c) Citizenship: U.S. Citizen

     (d) Title of Class of  Securities:  Class A Common Stock,  $.0001 par value

     (e) CUSIP Number: 912534104

     Item 3. Filings pursuant to Rule 13d-1(b) or 13d-2(b)

                                            Not applicable

     Item 4. Ownership

     (a) Amount Beneficially  Owned:  3,694,425 shares (comprised of (i) 165,000
shares of Class A Common Stock and (ii) 3,529,425  shares of convertible  Common
Stock which are convertible on a one-for-one basis into shares of Class A Common
Stock at the option of the holder). All of such shares are held by the reporting
person indirectly through Vulcan Ventures Incorporated,  a company 100% owned by
the reporting person.

     (b)  Percent  of Class:  22.94%  (Percentage  ownership  is  calculated  in
accordance  with SEC Rule  13d-3  and is based on  12,792,725  shares of Class A
Common Stock  outstanding  as of August 1, 1996,  and assumes that the 3,529,425
shares of Common Stock held by the reporting  person are deemed  converted  into
shares  of  Class  A  Common  Stock  and   outstanding   pursuant  to  SEC  Rule
13d-3(d)(1)(i),  but that none of the other  67,056,175  shares of Common  Stock
outstanding as of August 1, 1996 are deemed converted and outstanding.  Assuming
the  conversion  of all  outstanding  shares of Common Stock held by all holders
into  shares  of  Class  A  Common  Stock,   the  reporting   person  would  own
approximately 4.43% of the then outstanding Class A Common Stock.)

0252015.01                 Page 6 of 7

<PAGE>


     (c) Number of Shares as to which Such Person has:

     (i)   sole power to vote or to direct the vote: -0- shares
     (ii)  shared power to vote or to direct the vote: 3,694,425 shares
     (iii) sole power to  dispose  or to direct the  disposition  of:
            -0- shares
(iv) shared power to dispose or to direct the disposition of: 3,694,425 shares

     Item 5. Ownership of Five Percent or Less of a Class
                               Not applicable

     Item 6. Ownership of More Than Five Percent on Behalf of Another Person
                               Not applicable

     Item 7.  Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on by the Parent Holding Company
                               Not applicable

     Item 8. Identification and Classification of Members of the Group
                               Not applicable

     Item 9. Notice of Dissolution of Group
                               Not applicable

     Item 10. Certification

                               Not applicable

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

     DATED: August 5, 1996

                                             /s/ Paul G. Allen
                                             --------------------------------
                                             Paul G. Allen


0252015.01                  Page 7 of 7



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