LONDON FINANCIAL CORP
DEF 14A, 1996-12-16
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934


Filed by the  Registrant  [X]
Filed by a Party other than the Registrant  [ ]
Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only
     (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or
     Section 240.14a-12

                          LONDON FINANCIAL CORPORATION
                (Name of Registrant as Specified In Its Charter)

    -------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and O-11.

     1)   Title of each class of securities to which transaction applies:
          ______________________________________________________________________
     2)   Aggregate number of securities to which transaction applies:
          ______________________________________________________________________
     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule O-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
          ______________________________________________________________________
     4)   Proposed maximum aggregate value of transaction:
          ______________________________________________________________________
     5)   Total fee paid:
          ______________________________________________________________________

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     O-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:
          __________________________________________________
     2)   Form, Schedule or Registration Statement No.:
          __________________________________________________
     3)   Filing Party:
          __________________________________________________
     4)   Date Filed:
          __________________________________________________


<PAGE>


                          LONDON FINANCIAL CORPORATION
                               2 East High Street
                               London, Ohio 43140
                                 (614) 852-0787

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

      Notice is hereby  given that the 1997 Annual  Meeting of  Shareholders  of
London Financial  Corporation ("LFC") will be held at the office of The Citizens
Loan & Savings Company, 2 East High Street,  London,  Ohio 43140, on January 23,
1997,  at 10:00 a.m.,  Eastern Time (the "Annual  Meeting"),  for the  following
purposes,  all of which are more completely set forth in the accompanying  Proxy
Statement:

          1.   To elect three directors of LFC for terms expiring in 1999;

          2.   To approve the London Financial Corporation 1997 Stock Option and
               Incentive Plan, a copy of which is attached hereto as Exhibit A;

          3.   To  approve  The  Citizens  Loan  &  Savings  Company  Management
               Recognition Plan and Trust, a copy of which is attached hereto as
               Exhibit B;

          4.   To ratify the selection of Grant  Thornton LLP as the auditors of
               LFC for the current fiscal year; and

          5.   To transact  such other  business as may properly come before the
               Annual Meeting or any adjournments thereof.

      Only shareholders of LFC of record at the close of business on December 5,
1996,  will be entitled to receive  notice of and to vote at the Annual  Meeting
and at any adjournments thereof.  Whether or not you expect to attend the Annual
Meeting,  we urge you to consider the accompanying Proxy Statement carefully and
to SIGN,  DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT YOUR SHARES MAY BE
VOTED IN ACCORDANCE WITH YOUR WISHES AND THE PRESENCE OF A QUORUM MAY BE ASSURED
AT THE ANNUAL MEETING.  The giving of a proxy does not affect your right to vote
in person in the event you attend the Annual Meeting.

                                          By Order of the Board of Directors



                                          John J. Bodle, President


London, Ohio
December 12, 1996


<PAGE>


                          LONDON FINANCIAL CORPORATION
                               2 East High Street
                               London, Ohio 43140
                                 (614) 852-0787

                                 PROXY STATEMENT

                                     PROXIES

      The enclosed Proxy is being  solicited by the Board of Directors of London
Financial  Corporation,  an Ohio corporation ("LFC"), for use at the 1997 Annual
Meeting of  Shareholders  of LFC to be held at the office of The Citizens Loan &
Savings Company ("Citizens"), 2 East High Street, London, Ohio 43140, on January
23, 1997, at 10:00 a.m.,  Eastern  Time,  and at any  adjournments  thereof (the
"Annual Meeting"). Without affecting any vote previously taken, the Proxy may be
revoked by a  shareholder  by execution of a later dated proxy which is received
by LFC before the Proxy is exercised or by giving notice of revocation to LFC in
writing or in open  meeting  before the Proxy is  exercised.  Attendance  at the
Annual Meeting will not, of itself, revoke a proxy.

      Each properly  executed Proxy received prior to the Annual Meeting and not
revoked  will be voted as  specified  thereon  or, in the  absence  of  specific
instructions to the contrary, will be voted:

          FOR the election of Donald E. Forrest, Edward D. Goodyear and Kennison
          A. Sims as directors of LFC for terms expiring in 1999;

          FOR the approval of the London Financial Corporation 1997 Stock Option
          and  Incentive  Plan (the  "Stock  Option  Plan"),  a copy of which is
          attached hereto as Exhibit A;

          FOR the approval of The  Citizens  Loan & Savings  Company  Management
          Recognition  Plan and Trust (the  "MRP"),  a copy of which is attached
          hereto as Exhibit B; and

          FOR the  ratification  of the selection of Grant  Thornton LLP ("Grant
          Thornton") as the auditors of LFC for the current fiscal year.

Proxies may be solicited by the directors,  officers and other  employees of LFC
and Citizens,  in person or by telephone,  telegraph or mail only for use at the
Annual Meeting. Such proxies will not be used for any other meeting.
The cost of soliciting proxies will be borne by LFC.

      Only  shareholders  of record as of the close of  business  on December 5,
1996 (the "Voting  Record  Date"),  are entitled to vote at the Annual  Meeting.
Each such  shareholder  will be entitled to cast one vote for each share  owned.
LFC's records  disclose  that, as of the Voting Record Date,  there were 529,000
votes entitled to be cast at the Annual Meeting.

      This Proxy  Statement is first being mailed to  shareholders  of LFC on or
about December 20, 1996.


                                  VOTE REQUIRED

Election of Directors

      Under  Ohio law and LFC's Code of  Regulations  (the  "Regulations"),  the
three  nominees  receiving  the  greatest  number of votes  will be  elected  as
directors.  Shares as to which the authority to vote is withheld are not counted
toward the  election  of  directors  or toward the  election  of the  individual
nominees  specified in the enclosed  Proxy.  If the enclosed Proxy is signed and
dated by the shareholder,  but no vote is specified thereon,  the shares held by
such shareholder will be voted FOR the re-election of the three nominees.


                                      -1-
<PAGE>


Approval of the Stock Option Plan and the MRP

      The  affirmative  vote  of the  holders  of at  least  a  majority  of the
outstanding  shares of LFC is necessary to approve the Stock Option Plan and the
MRP.  Generally,  shares which are held by a nominee for a beneficial  owner and
which are represented in person or by proxy at the Annual Meeting, but not voted
with  respect to such  proposals  ("Non-votes"),  will have the same effect as a
vote against the  approval of the Stock  Option Plan and the MRP.  If,  however,
shares are  represented  at the Annual  Meeting by a shareholder  who signed and
dated a proxy in the  form of the  enclosed  Proxy,  but who did not vote on the
approval of the Stock Option Plan or the MRP by marking the appropriate block on
the Proxy,  such shares will be voted FOR the  adoption of the Stock Option Plan
and the MRP and will not be considered Non-votes.

Ratification of Selection of Auditors

      The  affirmative  vote of the  holders of a majority  of the shares of LFC
represented  in person or by proxy at the Annual  Meeting is necessary to ratify
the  selection of Grant  Thornton as the auditors of LFC for the current  fiscal
year. Non-votes will have the same effect as a vote against the approval of such
ratification,  as will abstentions.  If, however,  shares are represented at the
Annual Meeting by a shareholder  who signed and dated a proxy in the form of the
enclosed  Proxy,  but who did not vote on the  ratification  of the selection of
Grant Thornton by marking the appropriate  block on the Proxy,  such shares will
be voted FOR the ratification of the selection of Grant Thornton and will not be
considered Non-votes.


   VOTING SECURITIES AND OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The  following  table sets forth certain  information  with respect to the
only  person  known to LFC to own  beneficially  more than five  percent  of the
outstanding common shares of LFC, as of December 11, 1996:

                                Amount and Nature of             Percent of
Name and Address                Beneficial Ownership         Shares Outstanding
- ----------------                --------------------         ------------------

First Bankers Trust, N.A.
1201 Broadway                        42,320 (1)                     8.0%
Quincy, Illinois 62301

- ----------------------------

(1)  Consists of shares held by First  Bankers  Trust,  N.A., as the trustee for
     the London Financial Corporation Employee Stock Ownership Plan.


                                      -2-
<PAGE>

      The  following  table sets forth certain  information  with respect to the
number of common shares of LFC beneficially owned by each director of LFC and by
all directors and executive officers of LFC as a group, as of December 11, 1996:

                             Amount and Nature of          Percent of
Name and Address (1)       Beneficial Ownership (2)    Shares Outstanding
- --------------------       ------------------------    ------------------

John I. Andrix                    19,786 (3)                   3.74%
Rodney A. Bell                    20,286 (4)                   3.83%
John J. Bodle                     20,187 (5)                   3.82%
Donald E. Forrest                 19,786                       3.74%
Edward D. Goodyear                19,786 (6)                   3.74%
Kennison A. Sims                  20,000 (7)                   3.78%
All directors and
   executive officers            100,762                      19.05%
   as a group (8 people)
- -----------------------------

(1)  Each of the persons listed on this table may be contacted at the address of
     LFC.

(2)  The beneficial  owner has sole voting and investment power unless otherwise
     indicated.

(3)  Includes 6,561 shares held by Andrix & Company,  of which Mr. Andrix is the
     owner.

(4)  Includes 500 shares held by Mr.  Bell's son.  The  remainder of such shares
     are held by Mr. Bell jointly with his spouse.

(5)  Includes  10,895  shares held by Mr. Bodle  jointly with his spouse and 811
     shares held by Mr. Bodle's spouse individually.

(6)  Includes 10,832 shares held by Mr. Goodyear jointly with his spouse.

(7)  Includes 6,675 shares held by Mr. Sims jointly with his spouse.


Section 16(a) Beneficial Ownership Reporting Compliance

      Under the federal  securities laws, each director and executive officer of
LFC is required to file a Form 3 to report his  beneficial  ownership  of common
shares of LFC to the Securities and Exchange Commission within 10 days after the
date on which he becomes a director or executive  officer.  LFC must disclose in
its Proxy  Statements  any  failure to file a Form 3 timely.  At the time of his
appointment to the Board of Directors of LFC in May 1996,  Mr.  Kennison A. Sims
did not file a Form 3 as required within 10 days following such appointment. See
"PROPOSAL ONE - ELECTION OF DIRECTORS."


                     PROPOSAL ONE - ELECTION OF DIRECTORS

Election of Directors

      The  Regulations  provide  for a Board of  Directors  consisting  of seven
persons  divided  into two  classes.  In  accordance  with  Section  2.02 of the
Regulations,  nominees  for election as  directors  may be proposed  only by the
directors or by a shareholder entitled to vote for directors if such shareholder
has  submitted a written  nomination to the Secretary of LFC by the later of the
December 1st  immediately  preceding the annual meeting of  shareholders  or the
sixtieth day before the first  anniversary  of the most recent annual meeting of
shareholders  held for the election of directors.  Each such written  nomination
must state the name,  age,  business or residence  address of the  nominee,  the

                                      -3-
<PAGE>


principal  occupation or employment of the nominee,  the number of common shares
of LFC owned  either  beneficially  or of record  by each such  nominee  and the
length of time such shares have been so owned.

      The Board of Directors proposes the reelection of the following persons to
serve  until  the  Annual  Meeting  of  Shareholders  in 1999  and  until  their
successors  are duly elected and qualified or until their  earlier  resignation,
removal from office or death:

                                                           Director
                                                            of LFC
Name                 Age (1)     Position(s) Held          Since (2)
- ----                 -------     ----------------          ---------

Donald E. Forrest       75           Director                1996
Edward D. Goodyear      49           Director                1996
Kennison A. Sims        44           Director                1996

- -----------------------------

(1)  As of December 1996.

(2)  Mr. Forrest and Mr. Goodyear became directors of LFC in connection with the
     conversion of Citizens from mutual to stock form (the "Conversion") and the
     formation  of LFC  as the  holding  company  for  Citizens.  Mr.  Sims  was
     appointed  in May 1996 by the Board of  Directors  to fill a vacancy on the
     Board of Directors.

If any nominee is unable to stand for election,  any proxies granting  authority
to vote for such  nominee  will be voted  for such  substitute  as the  Board of
Directors recommends.

      The following  directors  will continue to serve as directors of LFC after
the Annual Meeting for the terms indicated:

                                                     Director of
  Name (1)         Age (2)        Positions Held    LFC Since (3)   Term Expires
  --------         -------        --------------    -------------   ------------

  John I. Andrix      49          Director              1996            1998
  Rodney A. Bell      77          Director              1996            1998
  John J. Bodle       49          Director and          1996            1998
                                  President

- ------------------------------

(1)  There is currently  one vacancy in the class of directors the term of which
     expires in 1998. The Board of Directors is currently considering the manner
     in which such vacancy should be filled.

(2)  As of December 1996.

(3)  Each director became a director in connection with the Conversion.

     Mr. John I. Andrix. Mr. Andrix has been the President and owner of Andrix &
Company, a general insurance agency located in Madison County, Ohio since 1974.

     Mr. Rodney A. Bell. From 1958 to 1986, Mr. Bell owned and operated Rod-Bell
Ford, an automobile  dealership in London, Ohio. Mr. Bell sold the dealership to
Buckeye Ford in 1986. Since 1986, Mr. Bell has been a salesman at Buckeye Ford.


                                      -4-
<PAGE>


     Mr. John J. Bodle.  Mr. Bodle has been the  President of LFC since 1995 and
the President of Citizens since 1991. Mr. Bodle has been an employee of Citizens
since 1986.

     Mr.  Donald E.  Forrest.  For the past 48 years,  Mr.  Forrest has been the
owner-operator of Forrest Trucking Company, West Jefferson and London, Ohio.

     Mr. Edward D. Goodyear.  Mr. Goodyear is a Certified Public  Accountant who
has practiced in London, Ohio, since 1971. Since 1974, Mr. Goodyear has been the
Assistant Treasurer of The Dispatch Printing Company,  publisher of The Columbus
Dispatch newspaper.

     Mr.  Kennison  A. Sims.  Mr. Sims has been the  owner-operator  of The Sims
Construction Company, located in London, Ohio, since 1976.

Meetings of Directors

     LFC was  incorporated  in October  1995.  The Board of Directors of LFC met
seven times for regularly  scheduled and special meetings during the fiscal year
ended September 30, 1996.  Each director  attended at least 75% of the aggregate
of such meetings.

     Each director of LFC is also a director of Citizens. The Board of Directors
of Citizens met 16 times for regularly scheduled and special meetings during the
fiscal year ended September 30, 1996. Each director attended at least 75% of the
aggregate  of such  meetings  and all  meetings  of  committees  of the Board of
Directors of which such director was a member.

Committees of Directors

     The Board of Directors of LFC has a Stock Option Plan  Committee and an MRP
Committee.

     The members of the Stock Option Plan Committee are Messrs. Andrix, Goodyear
and Sims. The Stock Option Plan Committee  administers the Stock Option Plan and
determines the number of shares to be covered by options granted to the officers
and employees of LFC and Citizens pursuant to the Stock Option Plan.

     The members of the MRP Committee are Messrs. Andrix, Goodyear and Sims. The
MRP  Committee  administers  the MRP and  determines  the number of shares to be
awarded to officers  and  employees  of LFC and  Citizens  pursuant to the Stock
Option Plan.

     The Board of Directors of Citizens  has an  Executive  Committee,  an Audit
Committee  and a  Classification  and Fixed  Asset  Committee,  but no  separate
nominating or compensation committees.

     The members of the  Executive  Committee are Messrs.  Andrix,  Goodyear and
Bodle. With authority to approve individual loans in amounts less than $150,000,
the Executive  Committee also sets  compensation  for the executive  officers of
Citizens,  subject to approval by the full Board of Directors, and is authorized
to act on behalf of the Board of Directors between regular meetings of the Board
of Directors.  The Executive Committee met 12 times during the fiscal year ended
September 30, 1996.

     The members of the Audit Committee are Messrs.  Bell, Forrest and Goodyear.
The Audit  Committee is  responsible  for auditing  teller boxes,  reviewing and
reporting to the full Board of Directors  on the  independent  audits of LFC and
reviewing  loan files for  regulatory  compliance  and  adherence to the lending
policies of Citizens.  The Audit  Committee met six times during the fiscal year
ended September 30, 1996.

     The members of the  Classification  and Fixed Asset  Committee  are Messrs.
Andrix,  Bell and Bodle.  The  function  of the  Classification  and Fixed Asset
Committee is to review delinquent loans,  non-performing  assets and real estate
acquired through  foreclosure  proceedings and to report and recommend action to

                                      -5-
<PAGE>


the full Board of Directors with regard thereto.  The  Classification  and Fixed
Asset Committee met four times during the fiscal year ended September 30, 1996.


                               EXECUTIVE OFFICERS

      In addition to Mr.  Bodle,  the  President of both LFC and  Citizens,  the
following  persons  are  executive  officers  of LFC and  Citizens  and hold the
designated positions:

Name                   Age (1)     Position(s) Held
- ----                  -------     ----------------

Joyce E. Bauerle        44       Vice President and Treasurer of
                                 Citizens and Treasurer of LFC

Rebecca A. Lohr         39       Secretary of LFC and Citizens

- -----------------------------

(1)  As of December 1996.

     Ms.  Joyce E.  Bauerle.  Ms.  Bauerle  has  served as a Vice  President  of
Citizens  since January 1996 and has served as the  Treasurer of Citizens  since
1981 and as Treasurer of LFC since LFC's incorporation in October 1995.

     Ms.  Rebecca A. Lohr.  Ms. Lohr has served as the Secretary of Citizens for
the past five years and as the Secretary of LFC since October 1995.


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

      No executive officer of LFC or Citizens received compensation in excess of
$100,000 in fiscal 1996. The following table sets forth the compensation paid to
John J. Bodle,  the  President of LFC and  Citizens,  for the fiscal years ended
September 30, 1996 and 1995:

                          SUMMARY COMPENSATION TABLE

                                    Annual Compensation
Name and Principal                                               All Other
Position              Year       Salary ($)      Bonus ($)    Compensation (1)
- ------------------    ----       ----------      ---------    ----------------

John J. Bodle         1996        $55,530         $10,725         $8,400
President             1995         53,560          11,962          7,100

- ----------------------------

(1)  Consists of  directors'  fees.  Does not include  amounts  attributable  to
     miscellaneous  benefits  received by Mr. Bodle,  the cost of which was less
     than 10% of his annual salary and bonus.

Director Compensation

     LFC pays no director's fees. Each director of Citizens currently receives a
fee of $500 for each  meeting of the Board of Directors  attended.  In addition,
each  member  of  the  Executive   Committee,   the  Audit   Committee  and  the
Classification and Fixed Asset Committee receives,  respectively, $300, $100 and
$100 for each committee meeting attended.


                                      -6-
<PAGE>


Employment Agreements

     On March 29, 1996,  Citizens entered into an employment  agreement with Mr.
Bodle (the "Employment Agreement").  Citizens has not entered into an employment
agreement with any other officer.

     The  Employment  Agreement  provides for a term of three years, a salary of
not less than $53,560 and performance  review by the Board of Directors not less
often than annually. The Employment Agreement also provides for the inclusion of
Mr. Bodle in any  formally  established  employee  benefit,  bonus,  pension and
profit-sharing plans for which senior management personnel are eligible.

     The  Employment  Agreement is  terminable  by Citizens at any time.  In the
event of  termination by Citizens for "just cause," as defined in the Employment
Agreement,  Mr.  Bodle will have no right to receive any  compensation  or other
benefits for any period after such  termination.  In the event of termination by
Citizens  other than for just  cause,  at the end of the term of the  Employment
Agreement  or in  connection  with a "change  of  control,"  as  defined  in the
Employment  Agreement,  Mr. Bodle will be entitled to a  continuation  of salary
payments for a period of time equal to the term of the Employment  Agreement and
a continuation  of benefits  substantially  equal to those being provided at the
date of termination of employment  until the earliest to occur of the end of the
term of the Employment Agreement or the date on which Mr. Bodle becomes employed
full-time by another employer.

     The  Employment  Agreement  also  contains  provisions  with respect to the
occurrence  of the following  within one year of a "change of control":  (1) the
termination  of  employment  of Mr.  Bodle for any reason other than just cause,
retirement or termination at the end of the term of the Employment Agreement and
(2) a  constructive  termination  resulting  from a change  in the  capacity  or
circumstances in which Mr. Bodle is employed or from a material reduction in his
responsibilities,  authority,  compensation or other benefits provided under the
Employment  Agreement  without Mr. Bodle's written consent.  In the event of any
such occurrence,  Mr. Bodle will be entitled to receive an amount equal to three
times his average annual  compensation  for the three taxable years  immediately
preceding the termination of employment. In addition, Mr. Bodle will be entitled
to continued  coverage  under all benefit plans until the earliest of the end of
the term of the  Employment  Agreement  or the date on which he is  included  in
another employer's benefit plans as a full-time employee.  The maximum which Mr.
Bodle may receive under such provisions,  however, is limited to an amount which
will  not  result  in the  imposition  of a  penalty  tax  pursuant  to  Section
280G(b)(3)  of the  Internal  Revenue  Code of 1986,  as amended  (the  "Code").
"Control,"  as  defined in the  Employment  Agreement,  generally  refers to the
acquisition  by any  person or entity of the  ownership  or power to vote 10% or
more of the voting  stock of Citizens or LFC,  the control of the  election of a
majority of the  directors of Citizens or LFC or the  exercise of a  controlling
influence over the management or policies of Citizens or LFC.

Certain Transactions

     Citizens has followed a policy of granting consumer loans and loans secured
by the borrower's  personal residence to officers,  directors and employees.  As
required by federal law, all such loans to executive  officers and directors are
made in the ordinary  course of business,  on the same terms and  conditions  as
those of comparable  transactions  prevailing at the time and in accordance with
Citizens' underwriting  guidelines.  In addition, such loans do not involve more
than the normal risk of collectibility  or present other  unfavorable  features.
Loans to all officers and directors and their related interests totaled $472,844
at September 30, 1996.


                                      -7-
<PAGE>



           PROPOSAL TWO - APPROVAL OF THE LONDON FINANCIAL CORPORATION
                      1996 STOCK OPTION AND INCENTIVE PLAN


General

     On  November  21,  1996,  the Board of  Directors  of LFC adopted the Stock
Option  Plan.  In  accordance  with  the  terms  of the  Stock  Option  Plan and
regulations of the Office of Thrift  Supervision  (the "OTS"),  the Stock Option
Plan must also be  approved  by the  holders  of a majority  of the  outstanding
shares  of LFC.  The  provisions  of the  Stock  Option  Plan  comply  with  OTS
regulations.  The OTS in no way endorses or approves the Stock Option Plan.  The
Board of Directors of LFC recommends  that the  shareholders  of LFC approve the
Stock Option Plan.

     The  following  is a summary of the terms of the Stock  Option  Plan and is
qualified  in its  entirety by  reference  to the full text of the Stock  Option
Plan, a copy of which is attached hereto as Exhibit A.

Purpose, Administration and Eligibility

     The  purposes of the Stock  Option Plan  include  retaining  and  providing
incentives to the directors,  officers and employees of LFC and its subsidiaries
by facilitating their purchase of a stock interest in LFC. Pursuant to the Stock
Option Plan,  52,900  common  shares have been reserved for issuance by LFC upon
the  exercise  of  options to be granted  to  certain  directors,  officers  and
employees of Citizens and LFC from time to time under the Stock Option Plan.  If
options in respect of all shares  reserved for  issuance  under the Stock Option
Plan are granted and exercised,  the voting power of existing  shareholders will
be diluted by  approximately  10% and the influence of directors and officers of
LFC over the outcome of the vote on any matters  submitted to LFC  shareholders,
including changes of control, will increase.

     The Stock  Option Plan will be  administered  by a committee  of  directors
composed of at least three  directors  of LFC who are not  employees of LFC (the
"Stock Option  Committee").  The Stock Option  Committee may grant options under
the Stock Option Plan at such times as they deem most beneficial to Citizens and
LFC on the basis of the  individual  participant's  responsibility,  tenure  and
future potential to Citizens and LFC. Grants must be made in accordance with OTS
regulations  which  provide that no individual  may receive  options to purchase
more than 25% of the shares  which are  reserved  for  issuance  under the Stock
Option Plan and that no director  who is not an employee of LFC or Citizens  may
receive  options to purchase more than 5% of such shares  individually or 30% in
the aggregate.

     Without further approval of the shareholders, the Board of Directors may at
any time  terminate  the Stock  Option Plan or may amend it from time to time in
such  respects as the Board of  Directors  may deem  advisable,  except that the
Board of Directors may not, without the approval of the  shareholders,  make any
amendment  which would (a) increase the aggregate  number of common shares which
may be issued  under the Stock Option Plan  (except for  adjustments  to reflect
certain  changes  in the  capitalization  of LFC),  (b)  materially  modify  the
requirements  as to eligibility for  participation  in the Stock Option Plan, or
(c) materially  increase the benefits  accruing to participants  under the Stock
Option Plan. Notwithstanding the foregoing, the Board of Directors may amend the
Stock Option Plan to take into account changes in applicable securities, federal
income tax and other applicable laws.

Option Terms

     Options  granted  under  the  Stock  Option  Plan may be  "incentive  stock
options"  within the meaning of Section  422 of the Code  ("ISOs") or may not be
ISOs  ("Non-qualified   Options").  The  option  exercise  price  for  ISOs  and
Non-qualified  Options will be determined  by the Stock Option  Committee at the
time of grant,  but must not be less than 100% of the fair  market  value of the
shares on the date of the grant.  No stock option will be exercisable  after the
expiration of ten years from the date of grant. In the case of an ISO granted to

                                      -8-
<PAGE>


an employee  who owns more than 10% of LFC's  outstanding  common  shares at the
time an ISO is granted under the Stock Option Plan, however,  the exercise price
of the ISO may not be less than 110% of the fair  market  value of the shares on
the date of the grant and the ISO may not be exercisable after the expiration of
five years from the date of grant.

     An option  recipient  will not be permitted to transfer or assign an option
other than by will, in accordance  with the laws of descent and  distribution or
pursuant  to  a  domestic  relations  order  issued  by  a  court  of  competent
jurisdiction. "Termination for cause," as defined in the Stock Option Plan, will
result in the annulment of any outstanding options.

     LFC will  receive no  monetary  consideration  for the  granting of options
under the Stock  Option  Plan.  Upon the  exercise of options,  LFC will receive
payment of cash, common shares of LFC or a combination of cash and common shares
from option  recipients in exchange for shares  issued.  The market value of the
common  shares  underlying  the options  reserved  for the Stock  Option Plan is
$714,150, based upon the number of shares reserved, multiplied by the $13.50 per
share  closing bid price  quoted by The Nasdaq  SmallCap  Market  ("Nasdaq")  on
December 11, 1996.

Tax Treatment of Incentive Stock Options

     An optionee who is granted an ISO will not recognize  taxable income either
on the  date of  grant  or on the date of  exercise,  although  the  alternative
minimum tax may apply.  Upon disposition of shares acquired from the exercise of
an ISO,  long-term  capital  gain or loss is generally  recognized  in an amount
equal to the difference  between the amount  realized on the sale or disposition
and the exercise price. If the optionee  disposes of the shares within two years
of the date of grant or  within  one year from the date of the  transfer  of the
shares  to the  optionee  (a  "Disqualifying  Disposition"),  however,  then the
optionee will recognize ordinary income, as opposed to capital gain, at the time
of disposition in an amount  generally  equal to the lesser of (i) the amount of
gain realized on the disposition, or (ii) the difference between the fair market
value of the shares received on the date of exercise and the exercise price. Any
remaining  gain or loss is treated as a short-term or long-term  capital gain or
loss, depending upon the period of time the shares have been held.

     LFC is not entitled to a tax  deduction  upon either the exercise of an ISO
or the disposition of shares acquired  pursuant to such exercise,  except to the
extent  that  the  optionee   recognizes  ordinary  income  in  a  Disqualifying
Disposition.  Ordinary income from a Disqualifying  Disposition  will constitute
compensation  but  will  not be  subject  to tax  withholding,  nor  will  it be
considered wages for payroll tax purposes.

     If the holder of an ISO pays the exercise  price, in whole or in part, with
previously  acquired  shares of LFC, the exchange  should not affect the ISO tax
treatment of the exercise. Upon such exchange, and except as otherwise described
herein, no gain or loss is recognized by the optionee upon delivering previously
acquired  shares to LFC, and shares  received by the optionee equal in number to
previously  acquired common shares  exchanged  therefor will have the same basis
and  holding  period for  long-term  capital  gain  purposes  as the  previously
acquired shares. (The optionee,  however,  will not be able to utilize the prior
holding  period for the purpose of satisfying  the ISO statutory  holding period
requirements for avoidance of a Disqualifying  Disposition.)  Shares received by
the optionee in excess of the number of shares  previously  acquired will have a
basis  for  federal  income  tax  purposes  of zero and a holding  period  which
commences  as of the  date the  shares  are  transferred  to the  optionee  upon
exercise  of the  ISO.  If the  exercise  of an ISO  is  effected  using  shares
previously  acquired  through  the  exercise  of an ISO,  the  exchange  of such
previously  acquired  shares will be considered a disposition of such shares for
the purpose of determining whether a Disqualifying Disposition has occurred.

Tax Treatment of Non-qualified Options

     An optionee  receiving a  Non-qualified  Option does not recognize  taxable
income on the date of grant of the  option,  provided  that the option  does not
have a readily  ascertainable  fair market value at the time it is granted.  The
optionee must recognize  ordinary income  generally at the time of exercise of a
Non-qualified  Option in the amount of the  difference  between  the fair market
value of the shares on the date of exercise and the option  price.  The ordinary

                                      -9-
<PAGE>


income  received will constitute  compensation  for which tax withholding by LFC
generally  will be  required.  The amount of ordinary  income  recognized  by an
optionee will be deductible by LFC in the year that the optionee  recognizes the
income if LFC complies with the applicable withholding requirement.

     If, at the time of  exercise,  the sale of the  shares  could  subject  the
optionee to short-swing  profit  liability under Section 16(b) of the Securities
Exchange Act of 1934, such person  generally will not recognize  ordinary income
until the date that the  optionee  is no longer  subject to such  Section  16(b)
liability.  Upon such date,  the optionee will recognize  ordinary  income in an
amount equal to the fair market value of the shares on such date less the option
exercise price. Nevertheless,  the optionee may elect under Section 83(b) of the
Code within 30 days of the date of exercise to recognize  ordinary  income as of
the date of exercise, without regard to the restriction of Section 16(b).

     Shares acquired upon the exercise of a Non-qualified Option will have a tax
basis equal to their fair market  value on the exercise  date or other  relevant
date on which  ordinary  income is  recognized,  and the holding  period for the
shares generally will begin on the date of exercise or such other relevant date.
Upon subsequent disposition of the shares, the optionee will recognize long-term
capital  gain or loss if the optionee has held the shares for more than one year
prior to  disposition,  or  short-term  capital gain or loss if the optionee has
held the shares for one year or less.

     If a holder of a Non-qualified  Option pays the exercise price, in whole or
in part,  with  previously  acquired  shares of LFC, the optionee will recognize
ordinary  income  in the  amount by which the fair  market  value of the  shares
received  exceeds the exercise  price.  The optionee will not recognize  gain or
loss with  respect  to the  previously  acquired  shares  upon  delivering  such
previously   acquired   shares  to  LFC  unless  such  delivery   constitutes  a
Disqualifying  Disposition  of shares  acquired  through the exercise of an ISO.
Shares received by an optionee equal in number to the previously acquired shares
exchanged  therefor  will  have  the  same  basis  and  holding  period  as such
previously  acquired  shares.  Shares  received  by an optionee in excess of the
number of such  previously  acquired  shares will have a basis equal to the fair
market  value of such  additional  shares  as of the  date  ordinary  income  is
recognized.  The holding period for such  additional  shares will commence as of
the date of exercise or such other relevant date.

Proposed Awards

     The Board of Directors of LFC adopted the Stock Option Plan on November 21,
1996.  If the  shareholders  approve the Stock Option Plan,  options to purchase
3,174 common shares of LFC will  automatically be granted in accordance with the
terms of the  Stock  Option  Plan to each  non-employee  director  on the  fifth
business day following the effective  date of the Stock Option Plan.  Options to
purchase  3,174  common  shares of LFC will  also be  automatically  granted  in
accordance with the terms of the Stock Option Plan to each non-employee director
who is not a director on the effective date of the Stock Option Plan, but who is
subsequently  elected or appointed to the Board of Directors of LFC, Citizens or
a subsidiary  of LFC on the date of such  election or  appointment,  if reserved
shares remain available under the Stock Option Plan.

     In  addition,  if the  shareholders  approve  the Stock  Option Plan at the
Annual  Meeting,  the Stock  Option  Committee  intends  to grant the  following
options under the Stock Option Plan to the corresponding executive officers:

               Name of Recipient             Shares Subject to Options
               -----------------             -------------------------
               John J. Bodle                          13,225
               Joyce E. Bauerle                        1,500
               Rebecca A. Lohr                         1,500


The Stock  Option  Committee  also  intends to grant  options to purchase  6,000
common  shares  to the  employees  of LFC and  Citizens  who  are not  executive
officers. No determination has yet been made with respect to the extent to which
the options granted to employees will be ISOs.


                                      -10-
<PAGE>


     If reserved  shares are  available  under the Stock Option Plan,  the Stock
Option Committee may grant options under the Stock Option Plan to the directors,
officers  and  employees of LFC and Citizens in the future at such times as they
deem  most  beneficial  to LFC  and  Citizens  on the  basis  of the  individual
participant's responsibility, tenure and future potential. Options awarded under
the Stock Option Plan will become  exercisable at the rate of one-fifth per year
commencing on the date that is one year after the date of grant of the award.

     The Board of  Directors  of LFC  recommends  that the  shareholders  of LFC
approve the Stock  Option Plan.  Accordingly,  the  shareholders  of LFC will be
asked to approve the following resolution at the Annual Meeting:

         RESOLVED, that the London Financial Corporation 1997 Stock Option
         and Incentive Plan be, and it hereby is, approved.


        PROPOSAL THREE - APPROVAL OF THE CITIZENS LOAN & SAVINGS COMPANY
                      MANAGEMENT RECOGNITION PLAN AND TRUST

General

     On November  21,  1996,  the Board of  Directors of LFC adopted the MRP. In
accordance  with the terms of the MRP and  regulations  of the OTS, the MRP must
also be approved by the holders of a majority of the outstanding  shares of LFC.
The  provisions  of the  MRP  comply  with  OTS  regulations.  The OTS in no way
endorses or approves the MRP. The Board of Directors of LFC recommends  that the
shareholders of LFC approve the MRP.

     The  following is a summary of the terms of the MRP and is qualified in its
entirety by  reference  to the full text of the MRP, a copy of which is attached
hereto as Exhibit B.

Purpose, Administration and Eligibility

     The purpose of the MRP is to provide  directors,  officers  and certain key
employees  of LFC and  Citizens  with an  ownership  interest in LFC in a manner
designed to compensate such  directors,  officers and key employees for services
to LFC and Citizens.  If the shareholders approve the MRP at the Annual Meeting,
Citizens expects to contribute sufficient funds to enable the MRP to purchase up
to 21,160 common shares of LFC at the market price at the time of such purchase.

     The MRP will be  administered  by a committee of  directors  composed of at
least three  directors of Citizens who are not  employees of Citizens  (the "MRP
Committee"). The MRP Committee will determine the number of shares to be awarded
to eligible  participants other than non-employee  directors.  The MRP Committee
may make awards under the MRP to the officers and  employees of LFC and Citizens
at such times as they deem most beneficial to LFC on the basis of the individual
participant's  responsibility,  tenure and future potential. Grants must be made
in accordance  with OTS  regulations,  which  provide that no individual  may be
awarded more than 25% of the shares  which are  reserved for issuance  under the
MRP and that  directors who are not employees of LFC or Citizens may not receive
more than 5% of such shares  individually or 30% in the aggregate.  The MRP will
either  purchase the 21,160  common shares of LFC in the open market or from the
authorized, but unissued shares of LFC.

     In the event that the MRP purchases all 21,160 shares from authorized,  but
unissued shares of LFC, the voting power of current shareholders will be diluted
by approximately 4%.


                                      -11-
<PAGE>


Terms

     Unless the MRP Committee  specifies a longer  period of time,  one-fifth of
the  number  of  shares  awarded  to  an  individual   will  become  earned  and
non-forfeitable  on each of the  first  five  anniversaries  of the date of such
award.  Compensation  expense in the amount of the fair market  value of the MRP
shares will be  recognized  as the shares are earned.  Until shares  awarded are
earned by the  participant,  such shares will be forfeited in the event that the
participant  ceases to be either a director or an employee of  Citizens,  except
that in the event of the death or disability of a participant, the participant's
shares will be deemed to be earned and non-forfeitable.

     The shares, together with any cash dividends or distributions paid thereon,
will be distributed as soon as practicable  after they are earned. A participant
may  direct  the  voting of all  shares  awarded  to him or her which  have been
earned,  but have not yet been  distributed to him or her. Shares that have been
awarded,  but not earned,  will be voted in the discretion of the MRP Trustee to
be  appointed  by the MRP  Committee.  Shares  that have been  awarded,  but not
earned, may not be transferred.

     The Board of Directors of Citizens may, by  resolution,  amend or terminate
the MRP.

Tax Treatment of Shares Awarded Under the MRP

     Persons  receiving shares under the MRP generally will not recognize income
upon the award of such shares,  but will recognize  ordinary  income when and to
the extent such shares become earned and non-forfeitable,  in an amount equal to
the fair market  value of the shares at the time such shares  become  earned and
non-forfeitable  plus the amount of any earnings  distributed to the participant
with  respect  to  such  shares.  If  applicable  withholding  requirements  are
satisfied,  LFC will be entitled to a deduction  each year in an amount equal to
the income, if any, recognized by participants for such year.

     Under Section 83(b) of the Code, a  participant  may elect,  within 30 days
after the shares  are  awarded,  to  recognize  ordinary  income on the date the
shares are awarded based on the fair market value of the shares on such date. If
the  election  is  made,  Citizens  would  be  entitled  to a  deduction  for an
equivalent  amount. A participant  making such an election will have a tax basis
in the  shares  equal to the  amount  of  ordinary  income  recognized,  and the
participant's  holding  period for capital  gains  purposes for such shares will
commence  on the date the shares are  awarded.  If a Section  83(b)  election is
made, however, and the shares are subsequently  forfeited,  the participant will
not be entitled to either a deduction  of the amount  previously  recognized  as
income with  respect to such shares or a refund of any tax paid  thereon.  If an
election under Section 83(b) is not made with respect to an award, Citizens will
recognize the compensation expense arising from such award ratably over the five
year vesting period, based on the fair market value of the shares at the time of
vesting.

Proposed Awards

     The Board of Directors of LFC adopted the MRP on November 21, 1996.  If the
shareholders approve the MRP, Citizens expects to contribute sufficient funds to
enable the MRP to purchase up to 21,160 common shares of LFC at the market price
at the time of such purchase.  After such  purchase,  1,270 common shares of LFC
will  automatically  be awarded in accordance  with the terms of the MRP to each
non-employee  director on the fifth business day following the effective date of
the  MRP.  Common  shares  of LFC may  also  be  awarded  under  the MRP to each
non-employee  director who was not a director on the effective  date of the MRP,
but who is  subsequently  elected or appointed to the Board of Directors of LFC,
Citizens or a subsidiary of LFC on the date of such election or appointment.


                                      -12-
<PAGE>


     In addition, if the shareholders approve the MRP at the Annual Meeting, the
MRP Committee intends to make the following awards under the MRP:

            Name of Recipient           Shares to be Awarded
            -----------------           --------------------

            John J. Bodle                       5,290
            Joyce E. Bauerle                    1,000
            Rebecca A. Lohr                     1,000

The MRP Committee  also intends to award 4,000 common shares to the employees of
Citizens who are not  executive  officers.  The MRP  Committee  may award shares
under the MRP to the  directors,  officers and key employees of LFC and Citizens
in the future at such times as they deem most  beneficial to LFC and Citizens on
the basis of the  individual  participant's  responsibility,  tenure  and future
potential.

     The Board of  Directors  of LFC  recommends  that the  shareholders  of LFC
approve the MRP.  Accordingly,  the shareholders of LFC will be asked to approve
the following resolution at the Annual Meeting:

            RESOLVED,   that  The  Citizens   Loan  &  Savings   Company
            Management  Recognition Plan and Trust be, and it hereby is,
            approved.


                                NEW PLAN BENEFITS

      The  following  table sets forth certain  information  with respect to the
options  expected to be granted pursuant to the Stock Option Plan and the awards
expected to be made pursuant to the MRP:

<TABLE>

                              Stock Option Plan (1)                         MRP
                            -------------------------      -------------------------------------
Name and Position           Shares Subject to Options      Dollar Value ($)(2)        Shares (#)
- -----------------           -------------------------      -------------------        ----------
<S>                                   <C>                        <C>                     <C>  
John J. Bodle, President              13,225                     $178,538                5,290
All executive officers,
  as a group (3 persons)              16,225                      219,038                7,290
All directors who are not
  officers, as a group
  (5 persons)                         15,870                      214,245                6,350
All employees who are not
 executive officers, as a
 group (6 persons)                     6,000                       81,000                4,000

- ----------------------------
</TABLE>

(1)  The dollar  value of the shares  subject to options  under the Stock Option
     Plan is not determinable.

(2)  Based upon the number of shares awarded  multiplied by the $13.50 per share
     closing bid price quoted by Nasdaq on December 11, 1996.


                      PROPOSAL FOUR - SELECTION OF AUDITORS

     On July  11,  1996,  LFC,  with the  approval  of its  Board of  Directors,
dismissed KPMG Peat Marwick  ("KPMG") as LFC's  independent  auditor and engaged
Grant  Thornton to act in such  capacity.  The reports of KPMG on the  financial
statements  of Citizens for the fiscal years ended  September 30, 1994 and 1995,
did not contain  any adverse  opinion or  disclaimer  of opinion,  nor were they
qualified or modified as to uncertainty,  audit scope or accounting  principles.
During the fiscal  years  ended  September  30,  1994 and 1995,  and the interim
period  through  July 11,  1996,  there  were no  disagreements  between  LFC or
Citizens  and  KPMG  on  any  matter  of  accounting  principles  or  practices,
consolidated financial statement disclosure or audit scope or procedure.


                                      -13-
<PAGE>


     The Board of Directors has selected  Grant  Thornton as the auditors of LFC
and Citizens for the current  fiscal year and recommends  that the  shareholders
ratify  such  selection.  Management  expects  that a  representative  of  Grant
Thornton will be present at the Annual  Meeting,  will have the  opportunity  to
make a  statement  if he or she so desires and will be  available  to respond to
appropriate questions.


                   PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

     Any  proposals  of  shareholders  intended  to be  included  in  the  proxy
statement for the 1998 Annual Meeting of  Shareholders  of LFC should be sent to
LFC by  certified  mail and must be  received  by LFC not later than  August 14,
1997.

     Management  knows of no other  business  which may be  brought  before  the
Annual  Meeting.  It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in  accordance  with their best judgment on any other matters
which may be brought before the Annual Meeting.

     IT IS  IMPORTANT  THAT  PROXIES BE  RETURNED  PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  YOU ARE URGED TO FILL IN,  SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                          By Order of the Board of Directors



                                          John J. Bodle, President

London, Ohio
December 12, 1996


                                      -14-
<PAGE>


                                 REVOCABLE PROXY


                          LONDON FINANCIAL CORPORATION

                    THIS PROXY IS SOLICITED ON BEHALF OF THE
               BOARD OF DIRECTORS OF LONDON FINANCIAL CORPORATION


     The undersigned  shareholder of London Financial Corporation ("LFC") hereby
constitutes  and  appoints  John I. Andrix and Rodney A. Bell,  or either one of
them, the Proxy or Proxies of the  undersigned  with full power of  substitution
and  resubstitution,  to vote at the Annual Meeting of Shareholders of LFC to be
held at the office of The  Citizens  Loan & Savings  Company,  located at 2 East
High Street, London, Ohio, on January 23, 1997, at 10:00 a.m., Eastern Time (the
"Annual Meeting"), all of the shares of LFC which the undersigned is entitled to
vote  at the  Annual  Meeting,  or at any  adjournment  thereof,  on each of the
following  proposals,  all of which  are  described  in the  accompanying  Proxy
Statement:

     1.   The election of three directors:

           FOR all nominees listed                   WITHHOLD authority to
           below (except as marked to                vote for all nominees
           the contrary below)                       listed below

                              Donald E. Forrest
                              Edward D. Goodyear
                               Kennison A. Sims

(INSTRUCTION:  To withhold authority to vote for any individual  nominee,  write
that nominee's name in the space provided below).

________________________________________________________________________________


     2.   The approval of the London Financial Corporation 1997 Stock Option and
          Incentive Plan.


            FOR               AGAINST                   ABSTAIN



     3.   The  approval  of The  Citizens  Loan  &  Savings  Company  Management
          Recognition Plan and Trust.


            FOR               AGAINST                   ABSTAIN



         Important: Please sign and date this proxy on the reverse side.


                                      -1-
<PAGE>



     4.   The  ratification  of  the  selection  of  Grant  Thornton  LLP as the
          auditors of London Financial Corporation for the current fiscal year.


            FOR               AGAINST                   ABSTAIN


     5.   In their  discretion,  upon such other  business as may properly  come
          before the Annual Meeting or any adjournments thereof.


     This Revocable Proxy will be voted as directed by the  undersigned  member.
If no direction is given, this Revocable Proxy will be voted FOR proposals 1, 2,
3 and 4.

     All Proxies previously given by the undersigned are hereby revoked. Receipt
of the Notice of Annual Meeting of Shareholders  of LFC and of the  accompanying
Proxy Statement is hereby acknowledged.


NOTE: Please sign your name exactly as it appears on this Proxy.  Joint accounts
require  only one  signature.  If you are  signing  this  Proxy as an  attorney,
administrator, agent, corporation, officer, executor, trustee or guardian, etc.,
please add your full title to your signature.


___________________________________          ___________________________________
Signature                                    Signature

___________________________________          ___________________________________
Print or Type Name                           Print or Type Name

___________________________________          ___________________________________
Date                                         Date


     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF LFC.  PLEASE
DATE,  SIGN AND  RETURN IT  PROMPTLY  IN THE  ENCLOSED  ENVELOPE.  NO POSTAGE IS
REQUIRED FOR MAILING IN THE U.S.A.


IMPORTANT:  IF YOU RECEIVE MORE THAN ONE CARD,  PLEASE SIGN AND RETURN ALL CARDS
IN THE ACCOMPANYING ENVELOPE.



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