NCS HEALTHCARE INC
DEF 14A, 1996-10-18
DRUG STORES AND PROPRIETARY STORES
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<PAGE>   1
 
================================================================================
 
                                  SCHEDULE 14A
                                 (RULE 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
Filed by the Registrant  /X/
 
Filed by a Party other than the Registrant  / /
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
/ /  Preliminary Proxy Statement
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to 14a-11(c) or 14a-12
</TABLE>
 
                              NCS HEALTHCARE, INC.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
        KEVIN B. SHAW, PRESIDENT, CHIEF EXECUTIVE OFFICER AND SECRETARY
                    (NAME OF PERSON FILING PROXY STATEMENT)
 
Payment of filing fee (Check the appropriate box):
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.
 
     (1) Title of each class of securities to which transaction applies:
                 Not Applicable
 
     (2) Aggregate number of securities to which transaction applies:
                 Not Applicable
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11*
                 Not Applicable
 
     (4) Proposed maximum aggregate value of transaction:
                 Not Applicable
 
     (5) Total fee paid:
 
/ /  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid:
 
     (2) Form, Schedule or Registration Statement No.:
 
     (3) Filing Party:
 
     (4) Date Filed:
- ------------------
*Set forth the amount on which the filing fee is calculated and state how it was
determined.
 
================================================================================
<PAGE>   2
 
                            [NCS HEALTHCARE LOGO]
 
October 18, 1996
 
Dear Stockholder:
 
     You are cordially invited to attend the 1996 Annual Meeting of Stockholders
of NCS HealthCare, Inc. to be held Monday, November 11, 1996 at eleven o'clock
a.m. at the Renaissance Cleveland Hotel, 24 Public Square, Cleveland, Ohio.
 
     You will consider and vote upon the election of the Company's Board of
Directors. In addition, there will be a discussion of the Company's activities
and a progress report on our first quarter, which ended on September 30.
 
     Whether or not you plan to attend the Annual Meeting in person, it is
important that your shares are represented. Therefore, please complete, sign,
date and promptly return the enclosed proxy card in the accompanying envelope.
You are, of course, welcome to attend the Annual Meeting and vote in person even
if you have previously returned your proxy card.
 
     On behalf of the Board of Directors and management of NCS HealthCare, Inc.,
we would like to thank you for your continued support and confidence.
 
                     Sincerely yours,

                     /s/ Jon H. Outcalt           /s/ Kevin B. Shaw            

                     Jon H. Outcalt               Kevin B. Shaw                
                     Chairman                     President and Chief Executive
                                                  Officer                      
                                                  
                                                  
                                                  
<PAGE>   3
 
                              NCS HEALTHCARE, INC.
                            3201 Enterprise Parkway
                             Cleveland, Ohio 44122
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                      TO BE HELD MONDAY, NOVEMBER 11, 1996
 
     The 1996 Annual Meeting of Stockholders of NCS HealthCare, Inc. ("NCS" or
the "Company"), a Delaware corporation, will be held Monday, November 11, 1996
at 11:00 a.m., Cleveland, Ohio local time, at the Renaissance Cleveland Hotel,
24 Public Square, Cleveland, Ohio. Doors to the meeting will be open at 10:00
a.m.
 
     The meeting will be conducted:
 
          1. To consider and to vote upon the election of James B. Naylor,
             Phyllis K. Wilson and A. Malachi Mixon III as Class I Directors to
             serve until the Annual Meeting of Stockholders to be held in 1999
             or until the election and qualification of their successors;
 
          2. To consider and act upon such other matters as may properly come
             before the meeting or any and all postponements or adjournments
             thereof.
 
     Only stockholders of record at the close of business on October 14, 1996
will be entitled to notice of and to vote at the meeting or any adjournments or
postponements thereof.
 
                                          Kevin B. Shaw
                                          President and Chief Executive Officer
October 18, 1996
 






        EACH STOCKHOLDER IS REQUESTED TO EXECUTE AND PROMPTLY RETURN THE
             ENCLOSED PROXY CARD IN THE ENCLOSED PREPAID ENVELOPE.
<PAGE>   4
 
                              NCS HEALTHCARE, INC.
 
                            ------------------------
 
                                PROXY STATEMENT
 
                         ANNUAL MEETING OF STOCKHOLDERS
 
                      To be held Monday, November 11, 1996
                      Mailed on or about October 18, 1996
 
                                  INTRODUCTION
 
     This Proxy Statement (the "Proxy Statement") is being furnished to
stockholders of NCS Healthcare, Inc., a Delaware corporation ("NCS" or the
"Company"), in connection with the solicitation of proxies by the Board of
Directors of the Company (the "Board" or the "Board of Directors") from holders
of record of the Company's outstanding shares of Class A Common Stock, $.01 par
value (the "Class A Stock"), and Class B Common Stock, $.01 par value (the
"Class B Stock") (the Class A Stock and Class B Stock collectively referred to
as the "Common Stock") as of the close of business on October 14, 1996 (the
"Annual Meeting Record Date") for use at the 1996 Annual Meeting of Stockholders
of the Company (the "Annual Meeting") to be held Monday, November 11, 1996, at
11:00 a.m. local time at the Renaissance Cleveland Hotel, 24 Public Square,
Cleveland, Ohio and at any adjournments or postponements thereof. This Proxy
Statement and the accompanying form of proxy are being mailed to stockholders on
or about October 18, 1996. The headquarters and principal executive offices of
the Company are located at 3201 Enterprise Parkway, Cleveland, Ohio 44122.
 
     Proxies will be solicited by mail, telephone or other means of
communication. Solicitation also may be made by Directors, officers and other
employees of the Company not specifically employed for this purpose. The Company
will reimburse brokerage firms, custodians, nominees and fiduciaries in
accordance with the rules of the National Association of Securities Dealers,
Inc., for reasonable expenses incurred by them in forwarding materials to the
beneficial owners of shares. The entire cost of solicitation will be borne by
the Company.
 
                      VOTING RIGHTS AND PROXY INFORMATION
 
     Only holders of record of Common Stock as of the close of business on the
Annual Meeting Record Date will be entitled to notice of and to vote at the
Annual Meeting or any adjournments or postponements thereof. Holders of Class A
Stock are entitled to one vote per share on any matter which may properly come
before the Annual Meeting, and holders of Class B Stock are entitled to ten
votes per share on any such matters. Except as otherwise provided by the
Company's Certificate of Incorporation or required by law, holders of Class A
Stock and Class B Stock will at all times vote on all matters (including the
election of Directors) together as one class. The presence, either in person or
by properly executed and delivered proxy, of the holders of a majority of the
voting power of the Common Stock entitled to vote is necessary to constitute a
quorum at the Annual Meeting and to permit action to be taken by the
stockholders at such meeting. Under Delaware law,
 
                                        1
<PAGE>   5
 
Common Stock represented by proxies that reflect abstentions or "broker
non-votes" (i.e., shares held by a broker or nominee which are represented at
the Annual Meeting, but with respect to which such broker or nominee is not
empowered to vote on a particular proposal) will be counted as shares that are
present and entitled to vote for purposes of determining the presence of a
quorum.
 
     A plurality of the votes present in person or represented by proxy at the
Annual Meeting is required to elect the nominees for Director. "Plurality" means
that the individuals who receive the largest number of votes cast are elected as
Directors up to the maximum number of Directors to be chosen at the meeting.
Consequently, any shares not voted (whether by abstention, broker non-vote, or
otherwise) will have no impact on the election of Directors, except to the
extent that the failure to vote for an individual results in another individual
receiving a larger number of votes.
 
     Unless otherwise provided by law or the Company's Certificate of
Incorporation, the affirmative vote of the holders of at least a majority of the
voting power of the Common Stock entitled to vote on such a matter and present
in person or represented by proxy at the Annual Meeting is required to approve
all other questions and matters properly brought before the Annual Meeting.
Abstentions as to all such questions and matters will have the same effect as
votes against such matters. Broker non-votes, however, will be treated as not
voted for purposes of determining approval of such questions and matters and
will not be counted as votes for or against such questions and matters.
 
     As of October 14, 1996, there were 9,815,409 shares of Class A Stock and
6,299,590 Class B Stock outstanding and entitled to vote at the Annual Meeting.
All Common Stock of the Company that is represented at the Annual Meeting by
properly executed and delivered proxies received prior to or at the Annual
Meeting and not revoked will be voted at the Annual Meeting in accordance with
the instructions indicated in such proxies. If no instructions are indicated,
such proxies will be voted for the nominees recommended by the Board.
 
     In the event that a quorum is not present at the time the Annual Meeting is
convened or if for any other reason the Company believes that additional time
should be allowed for the solicitation of proxies, the Company may adjourn the
Annual Meeting with or without a vote of the stockholders. If the Company
proposes to adjourn the Annual Meeting by a vote of the stockholders, the
persons named in the enclosed form of proxy will vote all Common Stock for which
they have voting authority in favor of such adjournment.
 
     Any proxy given pursuant to this solicitation may be revoked by the person
giving it at any time before it is voted. Proxies may be revoked by (i) filing
with National City Bank, in its capacity as transfer agent for the Company (the
"Transfer Agent"), at or before the Annual Meeting, a written notice of
revocation bearing a later date than the proxy, (ii) duly executing a subsequent
proxy relating to the same Common Stock and delivering it to the Transfer Agent
at or before the Annual Meeting or (iii) attending the Annual Meeting and voting
in person (although attendance at the Annual Meeting will not, in and of itself,
constitute a revocation of a proxy). Any written notice revoking a proxy should
be sent to National City Bank, Corporate Trust Administration, 629 Euclid
Avenue, Room 635, Cleveland, Ohio 44114, Attention: Mr. J. Dean Presson.
 
                                        2
<PAGE>   6
 
              STOCK OWNERSHIP OF PRINCIPAL HOLDERS AND MANAGEMENT
 
     The following table sets forth certain information with respect to
beneficial ownership of the Common Stock as of September 27, 1996 by (i) each
person known by the Company to be the beneficial owner of more than 5% of any
class of Common Stock, (ii) each Director, (iii) each Named Executive Officer
and (iv) all Directors and executive officers as a group.
 
<TABLE>
<CAPTION>
                                                    CLASS A STOCK                CLASS B STOCK
                                                  BENEFICIALLY OWNED         BENEFICIALLY OWNED(1)
                                                ----------------------      ------------------------
NAME (2)                                         NUMBER         PERCENT       NUMBER          PERCENT
- --------                                        -------        -------      ---------        -------
<S>                                             <C>            <C>          <C>              <C>
Jon H. Outcalt...............................    31,729            *%       3,476,086(3)       55.2%
Kevin B. Shaw................................     7,330            *        1,141,134(4)       18.1
Phyllis K. Wilson............................     1,782            *          182,899           2.9
Jeffrey R. Steinhilber.......................     1,782            *           63,516(5)        1.0
William B. Byrum.............................    45,142(6)         *               --            --
A. Malachi Mixon III.........................    35,650            *           92,185           1.5
James B. Naylor..............................        --           --          368,005           5.8
Richard L. Osborne...........................     4,201            *          132,146(7)        2.1
Boake A. Sells...............................    14,260            *           92,185           1.5
All Directors and executive
  officers as a group (10 persons)(8)........   146,761          1.4        5,548,155          87.0
<FN>
 
- ---------------
 
* Less than one percent.
 
(1) Each share of Class B Stock carries ten votes per share and is convertible
    at any time into one share of Class A Stock.
 
(2) The address of each beneficial owner is c/o NCS HealthCare, Inc., 3201
    Enterprise Parkway, Cleveland, Ohio 44122.
 
(3) Owned of record by the Jon H. Outcalt Trust.
 
(4) Includes 184,370 shares of Class B Stock held by a limited partnership of
    which Mr. Shaw is the sole general partner.
 
(5) Includes options, exercisable within 60 days of the Annual Meeting Record
    Date, to purchase 47,382 shares of Class B Stock.
 
(6) Includes 43,142 shares of Class A Stock issuable upon the conversion of an
    8 1/2% Convertible Subordinated Debenture.
 
(7) Includes options, exercisable within 60 days of the Annual Meeting Record
    Date, to purchase 30,743 shares of Class B Stock.
 
(8) Includes options, exercisable within 60 days of the Annual Meeting Record
    Date, to purchase 2,304 shares of Class A Stock and 78,125 shares of Class B
    Stock in addition to 43,142 shares of Class A Stock issuable upon the
    conversion of an 8 1/2% Convertible Subordinated Debenture.

</TABLE>

                                        3
<PAGE>   7
 
                             ELECTION OF DIRECTORS
 
     The Board of Directors of the Company is comprised of seven Directors. The
Company presently has three classes of Directors. The Board has nominated and
recommends the reelection of Messrs. Naylor and Mixon and Ms. Wilson as "Class I
Directors" for a three-year term expiring at the Annual Meeting of Stockholders
to be held in 1999. Unless otherwise instructed, the proxy holders will vote the
proxies received by them FOR Messrs. Naylor and Mixon and Ms. Wilson.
 
     If elected, Messrs. Naylor and Mixon and Ms. Wilson have consented to serve
as Directors of the Company for the three-year term or until their respective
successors are elected and qualified. Further information with respect to each
nominee is set forth below in the section entitled "NOMINEES FOR CLASS I
DIRECTOR." Although it is not contemplated that any nominee will be unable to
serve as a Director, in such event, the proxies will be voted by the proxy
holders for such other person or persons as may be designated by the present
Board of Directors.
 
NOMINEES FOR CLASS I DIRECTOR         James B. Naylor has been the President of
                                      Federal Process Corporation, a           
James B. Naylor                       manufacturer and distributor of          
  Director since 1986                 industrial products, since July 1993.    
  Member of the Audit Committee of    From August 1986 to October 1995, Mr.    
    the Board of Directors            Naylor was Executive Vice President of   
  Age: 42                             the Company's predecessor and from       
                                      November 1986 to July 1995, he was Vice  
                                      President of Modern Pharmacy Consultants.
                                      He was formerly with Booz, Allen &       
                                      Hamilton, Inc. and with Invacare         
                                      Corporation, a leading worldwide         
                                      manufacturer and distributor of home     
                                      health care products.                    
                                       
 
A. Malachi Mixon III                  A. Malachi Mixon III has been President  
  Director since 1994                 and Chief Executive Officer and a        
  Member of the Audit and             Director of Invacare Corporation since   
    Compensation Committees           1979 and, since 1983, its Chairman of the
    of the Board of Directors         Board. Invacare Corporation is a leading 
  Age: 56                             world wide manufacturer and distributor  
                                      of home health care products. He serves  
                                      as a Director of Lamson & Sessions Co., a
                                      supplier of engineered thermoplastic     
                                      products, and Sherwin-Williams Company, a
                                      producer and distributor of coatings and 
                                      related products, and as a Trustee of The
                                      Cleveland Clinic Foundation, one of the  
                                      world's leading health care institutions.
                                       
                                       
Phyllis K. Wilson                     Phyllis K. Wilson is the founder of NCS's
  Executive Vice President            Columbus, Ohio operation and heads the   
  Director since 1993                 corporate and support functions of the   
  Age: 55                             Company. From 1989 to June 1995, she was 
                                      responsible for corporate development and
                                      oversaw the Company's Ohio and Michigan  
                                      operations. She is past President of the 
                                      Ohio State Board of Pharmacy and served  
                                      on the Board from 1977 to 1985. Ms.      
                                      Wilson is a founding member of the       
                                      American Society of Consultant           
                                      Pharmacists.                             
                                       
                                       
                                       
 
                                        4
<PAGE>   8
 
DIRECTORS CONTINUING IN OFFICE
 
Boake A. Sells                       Boake A. Sells has been a self-employed 
  Director since 1993                private investor since June 1992. He was
  Term as Class II Director          Chairman of the Board, President and    
    expires 1997                     Chief Executive Officer of Revco D.S.,  
  Member of the Audit and            Inc. from September 1987 to June 1992,  
    Compensation Committees          and was formerly President and Chief    
    of the Board of Directors        Operating Officer of Dayton Hudson      
  Age: 59                            Corporation and President and Chief     
                                     Operating Officer of Cole National      
                                     Corporation. Mr. Sells is a Director of 
                                     Harrah's Entertainment, Inc., a leading 
                                     casino gaming company.                  
                                       
 
Kevin B. Shaw                        Kevin B. Shaw is a founding principal of  
  President, Chief Executive         NCS. Prior to joining the Company, he was 
    Officer and Secretary            employed by McKinsey & Company and Owens  
  Director since 1986                Corning Fiberglas.                        
  Term as Class II Director 
    expires 1997              
  Age: 39                   
                                       
                                       
 
Richard L. Osborne                   Richard L. Osborne has served as the      
  Director since 1986                Executive Dean of the Weatherhead School  
  Term as Class III Director         of Management, Case Western Reserve       
    expires 1998                     University, Cleveland, Ohio, since 1971.  
  Member of the Compensation         Mr. Osborne serves on the Board of        
    Committee of the Board           Directors of Capitol American Financial   
    of Directors                     Corporation, a specialty insurance        
  Age: 58                            provider, Myers Industries, Inc., a       
                                     manufacturer of plastic and rubber parts  
                                     for the automotive and other industries,  
                                     Handex Corporation, a provider of         
                                     environmental remediation and computer    
                                     services, and Ohio Savings Financial      
                                     Corporation, a savings and loan holding   
                                     company.                                  
                                       
                                       
Jon H. Outcalt                       Jon H. Outcalt, is a founding principal   
  Chairman of the Board              of NCS. He was a Senior Vice President of 
  Director since 1986                Alliance Capital Management L.P., a       
  Term as Class III Director         global investment management company,     
    expires 1998                     from 1975 to December 1995. Mr. Outcalt   
  Age: 60                            serves on the Board of Directors of       
                                     Capitol American Financial Corporation, a 
                                     specialty insurance provider, Myers       
                                     Industries, Inc., a manufacturer of       
                                     plastic and rubber parts for the          
                                     automotive and other industries, and Ohio 
                                     Savings Financial Corporation, a savings  
                                     and loan holding company.                  
                                       
                                       
                                       
     THE BOARD OF DIRECTORS OF THE COMPANY UNANIMOUSLY RECOMMENDS A VOTE FOR
EACH OF THE FOREGOING NOMINEES AS DIRECTORS OF THE COMPANY.
 
                                        5
<PAGE>   9
 
               THE BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD
 
     Presently, the Board is comprised of seven members, four of whom are not
officers or employees of the Company. During fiscal year ended June 30, 1996,
the Board met twice and acted by unanimous written consent nine times. Each
director attended all of the meetings, except for Mr. Naylor who was absent from
one meeting.
 
     The Board has two standing committees: (i) Audit and (ii) Compensation. The
Audit and Compensation Committees were created on February 5, 1996 in connection
with the Company's initial public offering. The members of each committee are
appointed by the Board of Directors and serve at its discretion. A majority of
each of the committees constitutes a quorum, and the acts of a majority of the
members present at any meeting at which a quorum is present, or acts approved in
writing by all of the members, are acts of any of the respective committees. The
Company does not have a standing nominating committee or a committee performing
similar functions.
 
     During the fiscal year ended June 30, 1996, the members of the Audit
Committee were A. Malachi Mixon III, James B. Naylor and Boake A Sells, none of
whom was an officer or employee of the Company or any of its subsidiaries. The
Audit Committee has general responsibility for supervision of the financial
controls as well as accounting and audit activities of the Company. The Audit
Committee annually reviews the qualifications of the Company's independent
certified public accountants, makes recommendations to the Board of Directors
concerning the selection of the accountants and reviews the planning, fees and
results of such accountants' audits. The Audit Committee did not meet during the
fiscal year ended June 30, 1996.
 
     During the fiscal year ended June 30, 1996, the members of the Compensation
Committee were A. Malachi Mixon III, Richard L. Osborne and Boake A. Sells, none
of whom was an officer or employee of the Company or any of its subsidiaries.
The Compensation Committee has the authority to (i) administer the Company's
stock option plans, including the selection of optionees and the timing of
option grants, and (ii) review and monitor key employee compensation and
benefits policies and administer the Company's management compensation plans.
The Compensation Committee met once in fiscal year ended June 30, 1996.
 
                           COMPENSATION OF DIRECTORS
 
     The Company endeavors to maintain a mutuality of interest between its
Directors and the stockholders of the Company. Hence, it has required all of its
Directors to purchase Common Stock and has compensated its Directors, who are
not also key employees, solely by granting options to purchase shares of Class B
Stock. No Director fees have been paid and the Company does not anticipate
paying Director fees in the foreseeable future.
 
                                        6
<PAGE>   10
 
                             EXECUTIVE COMPENSATION
 
EXECUTIVE COMPENSATION
 
     The table below sets forth certain information with respect to compensation
paid or accrued by the Company during the fiscal years ended June 30, 1995 and
1996, to the Company's Chief Executive Officer and to the other executive
officers of the Company whose annual salary and bonus exceeded $100,000
(collectively, the "Named Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                  LONG-TERM
                                                                                 COMPENSATION
                                                                                    AWARDS
                                                               ANNUAL            ------------
                                                           COMPENSATION(1)        SECURITIES
                                              FISCAL    ---------------------     UNDERLYING        ALL OTHER
                                               YEAR     SALARY($)    BONUS($)     OPTIONS(#)     COMPENSATION($)
                                              ------    ---------    --------    ------------    ---------------
<S>                                           <C>       <C>          <C>         <C>             <C>
Kevin B. Shaw...............................   1996     $ 140,000    $ 32,000        10,000(2)       $ 4,787(3)
President and Chief Executive Officer          1995       129,000     136,000            --            5,840(3)
Jon H. Outcalt..............................   1996       100,000          --         7,500(2)            --
Chairman                                       1995            --          --            --               --
Phyllis K. Wilson...........................   1996       138,200      20,000         5,000(2)        49,849(4)
Executive Vice President                       1995       138,200      60,000            --           50,430(4)
Jeffrey R. Steinhilber......................   1996       130,000      28,000        22,540(2)         1,322(5)
Senior Vice President and Chief Financial      1995       125,000      40,000       118,457(6)            --
  Officer
William B. Byrum(7).........................   1996       112,500      64,250         1,000(2)           467(5)
Vice President -- Corporate Development        1995            --          --            --               --

<FN> 
- ---------------
 
(1) No Named Executive Officer received perquisites or other personal benefits
    in excess of the lesser of $50,000 or 10% of such individual's salary plus
    annual bonus.
 
(2) Represents shares of Class A Stock.
 
(3) Includes, for fiscal year ended June 30, 1996 and fiscal year ended June 30,
    1995, respectively, (i) $2,938 and $3,992 paid by the Company for the
    payment of premiums on life insurance policies and (ii) $1,849 and $1,848
    contributed by NCS to its 401(k) Plan on behalf of Mr. Shaw. The Company
    currently matches each participating employee's contributions to the 401(k)
    to the extent of 20% of the first 10% of the participant's salary reduction,
    up to the maximum allowable under the Internal Revenue Code.
 
(4) Includes, for fiscal year ended June 30, 1996 and fiscal year ended June 30,
    1995, respectively, (i) $48,000 and $48,582 in premiums used to fund
    deferred compensation to be paid to Ms. Wilson pursuant to the terms of a
    Deferred Compensation Agreement and (ii) $1,849 and $1,848 contributed by
    the Company to its 401(k) Plan on behalf of Ms. Wilson.
 
(5) Represents amounts contributed by NCS to its 401(k) Plan on behalf of the
    employee.
 
(6) Represents shares of Class B Stock.
 
(7) Mr. Byrum joined the Company on September 1, 1995.

</TABLE>
 
                                        7
<PAGE>   11
 
OPTION GRANTS
 
     The following table sets forth certain information relating to grants of
stock options made during the fiscal year ended June 30, 1996 to the Named
Executive Officers. Such grants are reflected in the Summary Compensation Table
above.
 
<TABLE>
<CAPTION>
                                                 INDIVIDUAL GRANTS                         POTENTIAL REALIZABLE
                            -----------------------------------------------------------      VALUE AT ASSUMED
                                           PERCENTAGE OF                                     ANNUAL RATES OF
                                               TOTAL                                           STOCK PRICE
                            NUMBER OF         OPTIONS                                        APPRECIATION FOR
                            SECURITIES       GRANTED TO       EXERCISE OR                      OPTION TERM
                            UNDERLYING      EMPLOYEES IN      BASE PRICE     EXPIRATION    --------------------
           NAME              OPTIONS        FISCAL YEAR       (PER SHARE)       DATE          5%         10%
           ----             ----------    ----------------    -----------    ----------    --------    --------
<S>                         <C>           <C>                 <C>            <C>           <C>         <C>
Kevin B. Shaw.............    10,000            11.9%           $ 16.50        2/13/01     $ 45,586    $100,734
Jon H. Outcalt............     7,500             8.9              16.50        2/13/01       34,189      75,551
Phyllis K. Wilson.........     5,000             5.9              16.50        2/13/01       22,793      50,367
Jeffrey R. Steinhilber....    22,540            26.8              16.50        2/13/02      126,485     286,951
William B. Byrum..........     1,000             1.2              16.50        2/13/01        4,559      10,073
</TABLE>
 
1996 LONG TERM INCENTIVE PLAN
 
     In December 1995, the Board of Directors adopted the 1996 Long Term
Incentive Plan (the "1996 Long Term Incentive Plan" or the "Plan"). The
stockholders of the Company adopted the Plan in January 1996. An aggregate of
700,000 shares of Class A Stock are subject to the 1996 Long Term Incentive
Plan, subject to appropriate adjustment in the event of a reorganization,
recapitalization, stock split, stock dividend, combination of shares, merger,
share exchange, consolidation, substantial distribution of assets or any other
change in the corporate structure or capital stock of the Company.
 
     Purpose.  The purpose of the Plan is to promote the long-term growth and
profitability of the Company by providing officers and other key employees of
the Company with incentives to improve stockholder value and contribute to the
Company's success. The Plan was also adopted to enable the Company to attract,
retain and reward the best available persons for positions of substantial
responsibility.
 
     Awards.  The Plan provides for the granting of "incentive stock options"
("ISO") within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended (the "Code"), nonqualified stock options and restricted or
unrestricted share awards. During the calendar year in which any ISO granted
under the Plan first becomes exercisable by a participant, the aggregate fair
market value of the shares of Class A Stock which are subject to the ISO
(determined as of the date the ISO was granted) may not exceed $100,000. If any
ISO grant exceeds the $100,000 limitation, then the excess portion of the ISO
shall become exercisable in the next or succeeding calendar year in which its
exercisability would not violate the $100,000 limitation. Options which are not
designated as an ISO will not be subject to the limitation and will not be
counted when applying such limitation.
 
     With respect to restricted and unrestricted share awards, the Committee
determines the number of shares to be awarded and the restrictions, if any, on
the shares. Restricted shares may be issued following the lapse of the
restrictions or at the time of the award, in which case the participant has all
rights of a stockholder, including the right to vote the shares and receive
dividends. Moreover, the Committee may shorten the period of any restriction.
Prior to the lapse of the restrictions, restricted shares may not be transferred
other than by the applicable laws of descent and distribution.
 
                                        8
<PAGE>   12
 
     Administration.  The Plan is administered by the Compensation Committee as
designated by the Board of Directors (the "Committee"). Current members of the
Committee are A. Malachi Mixon III, Richard L. Osborne and Boake A Sells. No
member of the Committee is an employee of the Company. No member is eligible to
receive awards under the Plan. Subject to the limitations set forth in the Plan,
the Committee is authorized: (i) to select the officers and key employees to
whom options may be granted, (ii) to determine the form, substance, and
conditions or restrictions, if any, of grants made under the Plan to each
participant, (iii) to determine the time when options will be granted, (iv) to
determine the option price of shares of Class A Stock subject to an option, (v)
to determine the time at which each option may be exercised, (vi) to adopt,
amend and rescind such rules and regulations as, in the Committee's opinion, may
be advisable in the administration of the Plan, and (vii) to construe and
interpret the Plan. In exercising its authority under the Plan, the Compensation
Committee intends to condition the exercise of stock options on the satisfaction
of both specified performance criteria (generally, a percentage increase in the
Class A Stock price from the date of grant) and specified service requirements.
Options are not transferable other than pursuant to the laws of descent and
distribution.
 
     Duration.  By its terms, the Plan will expire on December 26, 2005. All
options outstanding at the time of termination of the Plan will continue in full
force and effect in accordance with and subject to their terms. In the event of
a change of control of the Company, options granted by the Committee may, as
determined by the terms of the Plan, either become fully exercisable or the
participants may receive cash or certain other consideration.
 
     Eligibility.  Participation in the Plan is limited to officers and key
employees of the Company (including Directors who are officers of the Company)
selected by the Committee.
 
     Exercise Price and Annual Limitations.  The exercise price per share may
not be less than the fair market value of the Class A Stock on the date the
option is granted. The exercise price of any ISO granted to a participant owning
more than 10% of the total voting power of the Company shall not be less than
110% of the fair market value of a share of Class A Stock on the grant date.
Options may be exercised by giving written notice to the Company of the exercise
of the option accompanied by full payment of the purchase price either in cash
or, with the consent of the Committee, in shares of Class A Stock having a fair
market value equal to that portion of the purchase price for which payment in
cash is not made. The Compensation Committee has authority to establish and to
eliminate restrictions on exercise. Options granted under the Plan will
generally expire upon the termination of an employee's employment other than by
reason of an employee's death, disability or retirement or the termination of
such employment by the Company other than for cause. The maximum term of options
awarded under the Plan is ten years from the date of grant.
 
     Income Tax Treatment.  Generally, there are no federal income tax
consequences to the recipient of incentive stock options or the Company either
at the time of grant or at the time of exercise of such options, except that the
excess of the fair market value of shares acquired on exercise of incentive
stock options over the option price is an item of tax preference that may be
subject to the alternative minimum tax. Nonqualified stock options issued under
the Plan do not result in any taxable income to the optionee or deduction to the
Company at the time they are granted. Unlike an incentive stock option, the
holder of a nonqualified stock option is deemed to have received compensation,
taxable as ordinary income, at the time of exercise of the option equal to the
difference between the fair market value of the shares at the time of exercise
and the option price, and the Company is at the same time entitled to a tax
deduction of a like amount.
 
                                        9
<PAGE>   13
 
     In January 1996, the Compensation Committee of the Board of Directors
granted nonqualified and incentive stock options to 26 employees of the Company
under the 1996 Long Term Incentive Plan for an aggregate of 84,040 shares of
Class A Common Stock, effective as of February 13, 1996.
 
OPTION EXERCISES AND FISCAL YEAR-END OPTION VALUES
 
     The following table provides certain information concerning the number of
securities underlying unexercised stock options held by each of the Named
Executive Officers as of the fiscal year ended June 30, 1996. This table assumes
the conversion into Class A Stock of all shares of Class B Stock issuable upon
the exercise of certain options.
 
<TABLE>
<CAPTION>
                                                       NUMBER OF SECURITIES             VALUE OF UNEXERCISED
                                                      UNDERLYING UNEXERCISED           IN-THE-MONEY OPTIONS AT
                         STOCK                       OPTIONS AT JUNE 30, 1996               JUNE 30, 1996
                      ACQUIRED ON      VALUE       ----------------------------    -------------------------------
        NAME           EXERCISE       REALIZED     EXERCISABLE    UNEXERCISABLE    EXERCISABLE(1)    UNEXERCISABLE
        ----          -----------    ----------    -----------    -------------    --------------    -------------
<S>                   <C>            <C>           <C>            <C>              <C>               <C>
Kevin B. Shaw.......         --              --           --          10,000                 --        $ 137,500
Jon H. Outcalt......         --              --           --           7,500                 --          103,125
Phyllis K. Wilson...    281,917      $1,866,291           --           5,000                 --           68,750
Jeffrey R.
  Steinhilber.......         --              --       47,383          93,614         $1,140,035        2,019,965
William B. Byrum....         --              --           --           1,000                 --           13,750
<FN>
 
- ---------------
 
(1) Represents the total gain which would be realized if all in-the-money
    options beneficially held at June 30, 1996 were exercised, determined by
    multiplying the number of shares underlying the options by the difference
    between the per share option exercise price and $30.25, the closing price
    for the Company's Class A Stock as reported by the Nasdaq National Market at
    June 28, 1996.

</TABLE>
 
EMPLOYMENT AGREEMENT
 
     The Company is party to an employment agreement with William B. Byrum,
dated September 1, 1995, pursuant to which Mr. Byrum is employed by the Company
as Vice President -- Corporate Development. The agreement provides for a term of
five years and an annual salary subject to increase at the discretion of the
Company. The agreement provides for a bonus to be paid to Mr. Byrum. In
addition, the agreement contains certain non-compete, non-disclosure and
non-interference provisions applicable to Mr. Byrum.
 
                              CERTAIN TRANSACTIONS
 
     The Company leases its Hilliard, Ohio facility from PR Realty, a
partnership of which Phyllis K. Wilson is Managing Partner. The lease is in the
fourth year of a five-year lease at an annual rate of $255,750. The lease
provides for one five-year renewal at the same rate. The Company believes that
this lease is on terms comparable to those which could be obtained from an
unrelated third party.
 
                                       10
<PAGE>   14
 
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     The Company's executive compensation program is administered by the
Compensation Committee (the "Committee") of the Company's Board of Directors.
The Committee is comprised of Messrs. Mixon, Osborne and Sells, none of whom is
an officer or employee of the Company.
 
     The Committee's philosophy regarding the compensation of its executive
officers is (i) to provide a competitive total compensation package that enables
the Company to attract and retain qualified executives; (ii) to provide
executives with incentive bonuses linked to Company and individual performance;
and (iii) to provide executive officers with a significant equity stake in the
Company through stock options or other equity incentives.
 
     Base salaries for all executive officers in fiscal 1996 were determined
with reference to the experience of the executive together with comparisons of
salaries paid by companies in the same and related industries. The Committee
believes that there is little comparative compensation data available bearing on
the compensation of its executives, since there are very few public companies,
including those listed in the S&P Health Care Sector Index, in the same lines of
business as the Company that are comparable in size to the Company. Base
salaries for all executive officers for fiscal 1996, other than Mr. Shaw, were
established by the Committee based on recommendations by Mr. Shaw. Generally,
base salaries for these executive officers increased modestly over fiscal 1995
based on the Company's continued increase in earnings. Executive officers were
eligible to receive cash bonuses for fiscal 1996 with bonus levels established
based on each executive's function and level of responsibility.
 
     The Committee believes that the interests of executives most responsible
for the management and growth of the Company should be closely aligned with the
long-term interests of the Company's stockholders. As a consequence, during
fiscal 1996, the Committee granted stock options in connection with the
Company's initial public offering. In determining the number of options awarded
to an individual executive, the Committee generally establishes a level of award
based upon the position of the individual and his or her level of
responsibility. During the 1996 fiscal year, the Company awarded options to
purchase an aggregate of 66,040 shares of Class A Stock to the Named Executive
Officers. All of the stock options vest (i) over time and (ii) only if the
trading price of the Company's Class A Stock reaches certain targeted levels.
 
     The compensation arrangements for Mr. Shaw are determined based on the
Committee's subjective assessment of his performance, measured by the Company's
overall financial performance and the Committee's assessment of his
contributions to achieving strategic objectives during the year. In assessing
Mr. Shaw's contributions, the Committee took into account the fact that the
Company (i) achieved its highest level of revenues and net income during fiscal
1996, (ii) successfully completed an initial public offering, and (iii) acquired
seven institutional pharmacies.
 
     Section 162(m) of the Internal Revenue Code prohibits a deduction to any
publicly held corporation for compensation paid to a "covered employee" in any
year in excess of $1 million. A covered employee is generally one of the Named
Executive Officers. The Committee does not expect the deductibility of any
compensation paid to its Named Executive Officers in 1997 to be affected by
Section 162(m). However, the Committee may consider alternatives to its existing
compensation programs in the future to assure the deductibility of executive
compensation.
 
                                          THE COMPENSATION COMMITTEE
 
                                          Richard L. Osborne, Chairman
                                          A. Malachi Mixon III
                                          Boake A. Sells
 
                                       11
<PAGE>   15
 
                               PERFORMANCE GRAPH
 
     The following line graph compares the percentage change in the cumulative
total stockholder return on the Company's Class A Stock against the cumulative
total return of the Standard & Poor's 500 Stock Index (the "S&P 500 Index") and
the Standard & Poor's Health Care Sector Index (the "S&P Health Care Sector
Index") for the period which commenced February 14, 1996 (the initial trading
date for the Company's Class A Stock) and ended June 30, 1996. The graph assumes
an investment of $100 on February 14, 1996 in Class A Stock or on January 31,
1996 for the applicable index, a reinvestment of dividends (no dividends were
declared on the Company's Class A Stock during the period) and actual market
value increases and decreases of the Company's Class A Stock relative to an
initial investment of $100.
 
     The Company believes the information provided has only limited relevance
and is not necessarily indicative of future price performance.
 
                COMPARISON OF FOUR-MONTH CUMULATIVE TOTAL RETURN
                AMONG NCS HEALTHCARE, INC., THE S & P 500 INDEX
                     AND THE S & P HEALTH CARE SECTOR INDEX
 
<TABLE>
<CAPTION>
                                                                  S&P HEALTH
      MEASUREMENT PERIOD          NCS HEALTH-     S&P 500         CARE SECTOR
   (FISCAL QUARTER COVERED)       CARE, INC.       INDEX             INDEX
<S>                                  <C>             <C>             <C>
2/14/96                            $ 100           $ 100           $ 100
3/31/96                              148             102              98
6/30/96                              183             106             102
</TABLE>
 
                                       12
<PAGE>   16
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires the Company's Directors and certain of its officers and persons who own
more than 10% of a registered class of the Company's equity securities to file
reports of ownership and changes in ownership on Forms 3, 4 and 5 with the
Securities and Exchange Commission (the "Commission") and The Nasdaq Stock
Market. Such persons are further required to furnish the Company with copies of
all such forms they file. Based solely on the Company's review of the copies of
such forms it has received, the Company believes that all of the Section 16(a)
filing requirements were satisfied by the Company's Directors and executive
officers for the fiscal year ended June 30, 1996.
 
                 STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING
 
     Any stockholder who meets the requirements of the proxy rules under the
Exchange Act may submit to the Board of Directors proposals to be considered for
submission to the Annual Meeting of Stockholders to be held in 1997. Any such
proposal should be submitted in writing by notice delivered or mailed by
first-class United States mail, postage prepaid, to NCS HealthCare, Inc., 3201
Enterprise Parkway, Cleveland, Ohio 44122 and must be received no later than May
21, 1997. Any such notice shall set forth: (a) the name and address of the
stockholder and the text of the proposal to be introduced; and (b) the number of
shares of stock held of record, owned beneficially and represented by proxy by
such stockholder as of the date of such notice. If the proponent is not a
stockholder of record, proof of beneficial ownership also should be submitted.
All proposals must be a proper subject for action, and comply with the Proxy
Rules of the Commission and such other requirements imposed by the Company as
set forth in its By-laws. The Chairman of the meeting may refuse to acknowledge
the introduction of any stockholder proposal not made in compliance with the
foregoing procedures.
 
                              INDEPENDENT AUDITORS
 
     The Board of Directors of the Company has selected the firm of Ernst &
Young LLP, independent auditors, to examine and audit the financial statements
of the Company and its subsidiaries for the fiscal year ending June 30, 1997.
Representatives of Ernst & Young LLP will be present at the Annual Meeting and
will have an opportunity to make a statement should they so desire. The
representatives also will be available to respond to appropriate questions from
stockholders.
 
                                       13
<PAGE>   17
 
                                 OTHER MATTERS
 
     The Board of Directors of the Company is not aware of any matter to come
before the meeting other than those mentioned in the accompanying Notice.
However, if other matters shall properly come before the meeting, it is the
intention of the persons named in the accompanying Proxy to vote in accordance
with their best judgment on such matters.
 
     Upon the receipt of a written request from any stockholder entitled to vote
at the Annual Meeting, the Company will mail, at no charge to the stockholder, a
copy of the Company's Annual Report on Form 10-K, including the financial
statements and schedules required to be filed with the Commission pursuant to
Rule 13a-1 under the Exchange Act, for the Company's most recent fiscal year.
Requests from beneficial owners of the Company's voting securities must set
forth a good-faith representation that as of the Annual Meeting Record Date, the
person making the request was the beneficial owner of securities entitled to
vote at such Annual Meeting. Written requests for the Annual Report on Form 10-K
should be directed to: Stockholder Relations Department, NCS HealthCare, Inc.,
3201 Enterprise Parkway, Cleveland, Ohio 44122.
 
     You are urged to sign and return your Proxy promptly in order to make
certain your stock will be voted at the Annual Meeting. For your convenience a
return envelope is enclosed requiring no additional postage if mailed in the
United States.
 
                                         BY ORDER OF THE BOARD OF DIRECTORS
                                         
                                         Kevin B. Shaw
                                         President and Chief Executive Officer
October 18, 1996
 
                                       14
<PAGE>   18
 
                              NCS HEALTHCARE, INC.
                         PROXY FOR CLASS A COMMON STOCK
              ANNUAL MEETING OF STOCKHOLDERS -- NOVEMBER 11, 1996
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The undersigned hereby (i) appoints JON H. OUTCALT, KEVIN B. SHAW and
JEFFREY R. STEINHILBER, and each of them, as Proxy holders and attorneys, with
full power of substitution, to appear and vote all of the shares of Class A
Common Stock of NCS HealthCare, Inc. which the undersigned shall be entitled to
vote at the Annual Meeting of Stockholders of the Company, to be held at the
Renaissance Cleveland Hotel, 24 Public Square, Cleveland, Ohio, on Monday,
November 11, 1996, at 11:00 A.M. local time, and at any adjournments thereof,
hereby revoking any and all proxies heretofore given, and (ii) authorizes and
directs said Proxy holders to vote all of the shares of Class A Common Stock of
the Company represented by this Proxy as follows, WITH THE UNDERSTANDING THAT IF
NO DIRECTIONS ARE GIVEN BELOW, SAID SHARES WILL BE VOTED "FOR" THE ELECTION OF
THE THREE DIRECTORS NOMINATED BY THE BOARD OF DIRECTORS.
 
    (1) ELECTION OF DIRECTORS
 
<TABLE>
         <S>                                                                   <C>
         / / FOR all nominees listed                                           / / WITHHOLD AUTHORITY
           (except as marked to the contrary below)                              to vote for all nominees listed
</TABLE>
 
          JAMES B. NAYLOR, A. MALACHI MIXON III and PHYLLIS K. WILSON
 
    (INSTRUCTION: To withhold authority to vote for any individual nominee,
                  write that nominee's name on the following line)

                  --------------------------------------------------------------
                                                    (To be signed on other side)

- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------

PROXY NO.                                                                 SHARES
                      (Proxy -- continued from other side)
 
    (2) In their discretion to act on any other matter or matters which may
properly come before the meeting.
 
                                                    Please date, sign and return
                                                    promptly in the accompanying
                                                    envelope.
 
                                                    Dated:............... , 1996
 
                                                    ............................
 
                                                        Your signature to this
                                                    Proxy form should be
                                                    exactly the same as the     
                                                    name imprinted hereon.      
                                                    Persons signing as
                                                    executors, administrators,
                                                    trustees or in similar
                                                    capacities should so
                                                    indicate. For joint
                                                    accounts, the name of each
                                                    joint owner must be signed.
 
      THE BOARD OF DIRECTORS RECOMMENDS YOU VOTE FOR ALL OF THE NOMINEES.
<PAGE>   19
 
                              NCS HEALTHCARE, INC.
                         PROXY FOR CLASS B COMMON STOCK
              ANNUAL MEETING OF STOCKHOLDERS -- NOVEMBER 11, 1996
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The undersigned hereby (i) appoints JON H. OUTCALT, KEVIN B. SHAW and
JEFFREY R. STEINHILBER, and each of them, as Proxy holders and attorneys, with
full power of substitution, to appear and vote all of the shares of Class B
Common Stock of NCS HealthCare, Inc. which the undersigned shall be entitled to
vote at the Annual Meeting of Stockholders of the Company, to be held at the
Renaissance Cleveland Hotel, 24 Public Square, Cleveland, Ohio, on Monday,
November 11, 1996, at 11:00 A.M. local time, and at any adjournments thereof,
hereby revoking any and all proxies heretofore given, and (ii) authorizes and
directs said Proxy holders to vote all of the shares of Class B Common Stock of
the Company represented by this Proxy as follows, WITH THE UNDERSTANDING THAT IF
NO DIRECTIONS ARE GIVEN BELOW, SAID SHARES WILL BE VOTED "FOR" THE ELECTION OF
THE THREE DIRECTORS NOMINATED BY THE BOARD OF DIRECTORS.
 
    (1) ELECTION OF DIRECTORS
 
<TABLE>
         <S>                                                                   <C>
         / / FOR all nominees listed                                           / / WITHHOLD AUTHORITY
           (except as marked to the contrary below)                              to vote for all nominees listed
</TABLE>
 
          JAMES B. NAYLOR, A. MALACHI MIXON III and PHYLLIS K. WILSON
 
    (INSTRUCTION: To withhold authority to vote for any individual nominee,
                  write that nominee's name on the following line)

                  --------------------------------------------------------------
                                                    (To be signed on other side)

- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------

 
PROXY NO.                                                                 SHARES
                      (Proxy -- continued from other side)
 
    (2) In their discretion to act on any other matter or matters which may
properly come before the meeting.
 
                                                    Please date, sign and return
                                                    promptly in the accompanying
                                                    envelope.
 
                                                    Dated:............... , 1996
 
                                                    ............................
 
                                                        Your signature to this
                                                    Proxy form should be
                                                    exactly the same as the     
                                                    name imprinted hereon.
                                                    Persons signing as
                                                    executors, administrators,
                                                    trustees or in similar
                                                    capacities should so
                                                    indicate. For joint
                                                    accounts, the name of each
                                                    joint owner must be signed.
 
      THE BOARD OF DIRECTORS RECOMMENDS YOU VOTE FOR ALL OF THE NOMINEES.


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