GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT G
N-30D, 1999-02-25
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                                                                          [LOGO]
                                                                      CONSECO(R)




Conseco Variable Insurance Company

Formerly
Great American Reserve Insurance Company




Annual Report to
Contract Owners

December 31, 1998
(Commenced operations April 29, 1998)




                               Great American Reserve Variable Annuity Account G
<PAGE>


ANNUAL REPORT TO CONTRACT OWNERS

Table of Contents


December 31, 1998

================================================================================

Great American Reserve Variable Annuity Account G                           Page

Statement of Assets and Liabilities as of December 31, 1998................. 2
Statement of Operations for the Period
 April 29, 1998, through December 31, 1998.................................. 4
Statement of Changes in Net Assets for the Period
 April 29, 1998, through December 31, 1998.................................. 4
Notes to Financial Statements............................................... 5
Report of Independent Accountants............................................7


<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT G

Statement of Assets and Liabilities


December 31, 1998
<TABLE>
<CAPTION>
====================================================================================================================================

                                                                                          SHARES           COST              VALUE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                     <C>             <C>               <C>
Assets:
   Investments in portfolio shares, at net asset value (Note 2):
     The Alger American Fund:
       Growth Portfolio ........................................................         1,934.6        $   87,218        $  102,961
       Leveraged AllCap Portfolio ..............................................         1,393.6            42,191            48,635
       MidCap Growth Portfolio .................................................           967.9            23,792            27,943
       Small Capitalization Portfolio ..........................................           210.6             9,230             9,262
     American Century Variable Portfolios, Inc.:
       Income and Growth Fund ..................................................        11,092.2            69,585            75,205
       International Fund ......................................................           978.9             7,176             7,459
       Value Fund ..............................................................         6,462.9            42,683            43,496
     Berger Institutional Products Trust:
       Growth and Income Fund ..................................................         2,873.7            41,626            47,789
     Conseco Series Trust:
       Asset Allocation Portfolio ..............................................        13,022.3           174,406           177,990
       Common Stock Portfolio ..................................................         1,649.0            33,139            35,594
       Corporate Bond Portfolio ................................................         8,858.5            89,094            88,983
       Government Securities Portfolio .........................................         2,185.9            26,531            26,550
       Money Market Portfolio ..................................................        16,893.4            16,893            16,893
     Dreyfus Stock Index Fund ..................................................         1,598.1            49,490            51,972
     The Dreyfus Socially Responsible Growth Fund, Inc. ........................           121.3             3,182             3,769
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio .............................................         1,084.2            21,451            24,883
       International Value Portfolio ...........................................           572.2             7,830             7,695
     Federated Insurance Series:
       High Income Bond Fund II ................................................         2,931.5            31,267            32,012
       Utility Fund II .........................................................         1,808.6            24,960            27,617
     Invesco Variable Investment Funds, Inc.:
       High Yield Portfolio ....................................................           657.3             8,261             7,440
     Janus Aspen Series:
       Aggressive Growth Portfolio .............................................           117.4             2,406             3,239
       Growth Portfolio ........................................................         3,925.7            78,858            92,411
       Worldwide Growth Portfolio ..............................................         2,692.7            72,466            78,332
     Lazard Retirement Series, Inc.:
       Equity Portfolio ........................................................         6,354.5            65,779            70,217
       Small Cap Portfolio .....................................................           786.0             7,255             7,483
     Lord Abbett Series Fund, Inc.:
       Growth and Income Portfolio .............................................         2,307.5            47,045            47,648
     Neuberger & Berman Advisers Management Trust:
       Limited Maturity Bond Portfolio .........................................         1,710.1            23,518            23,634
       Partners Portfolio ......................................................         1,013.2            18,455            19,179
     Strong Variable Insurance Funds, Inc.:
       Growth Fund II ..........................................................           557.1             7,425             8,924
     Strong Opportunity Fund II, Inc. ..........................................           916.6            18,503            19,909
     Van Eck Worldwide Insurance Trust:
       Worldwide Bond Fund .....................................................         1,165.9            14,434            14,318
       Worldwide Emerging Markets Fund .........................................           180.6             1,024             1,286
- ------------------------------------------------------------------------------------------------------------------------------------
         Total assets ..........................................................                                           1,250,728

Liabilities:
   Amounts due to Conseco Variable Insurance Company ...........................                                               1,330
- ------------------------------------------------------------------------------------------------------------------------------------
         Net assets (Note 6) ...................................................                                          $1,249,398
====================================================================================================================================
</TABLE>
   The accompanying notes are an integral part of these financial statements.


2
<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT G

Statement of Assets and Liabilities - Continued


December 31, 1998
<TABLE>
<CAPTION>
====================================================================================================================================

                                                                                                                           Reported
                                                                                       Units          Unit Value             Value
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                    <C>            <C>                 <C>
Net assets attributable to:
   Contract owners' deferred annuity reserves:
     The Alger American Fund:
       Growth Portfolio ..................................................             5,855.2        $17.565771          $  102,850
       Leveraged AllCap Portfolio ........................................             2,615.3         18.580433              48,593
       MidCap Growth Portfolio ...........................................             1,813.4         15.392143              27,912
       Small Capitalization Portfolio ....................................               643.0         14.386676               9,251
     American Century Variable Portfolios, Inc.:
       Income and Growth Fund ............................................             6,939.5         10.826435              75,130
       International Fund ................................................               767.4          9.709633               7,451
       Value Fund ........................................................             4,662.7          9.318051              43,447
     Berger Institutional Products Trust:
       Growth and Income Fund ............................................             4,268.5         11.183646              47,737
     Conseco Series Trust:
       Asset Allocation Portfolio ........................................            13,460.6         13.208721             177,797
       Common Stock Portfolio ............................................             2,408.2         14.764220              35,556
       Corporate Bond Portfolio ..........................................             7,920.6         11.222389              88,888
       Government Securities Portfolio ...................................             2,361.9         11.230428              26,525
       Money Market Portfolio ............................................             1,582.5         10.659412              16,869
     Dreyfus Stock Index Fund ............................................             4,735.3         10.963876              51,917
     The Dreyfus Socially Responsible Growth Fund, Inc. ..................               339.9         11.078197               3,765
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio .......................................             2,317.1         10.726492              24,855
       International Value Portfolio .....................................               815.7          9.423371               7,687
     Federated Insurance Series:
       High Income Bond Fund II ..........................................             3,261.5          9.805723              31,982
       Utility Fund II ...................................................             2,529.7         10.906294              27,590
     Invesco Variable Investment Funds, Inc.:
       High Yield Portfolio ..............................................               653.4         11.374298               7,432
     Janus Aspen Series:
       Aggressive Growth Portfolio .......................................               276.7         11.693693               3,236
       Growth Portfolio ..................................................             7,982.4         11.564882              92,316
       Worldwide Growth Portfolio ........................................             7,444.2         10.511276              78,248
     Lazard Retirement Series, Inc.:
       Equity Portfolio ..................................................             6,642.2         10.559753              70,140
       Small Cap Portfolio ...............................................               873.3          8.559454               7,475
     Lord Abbett Series Fund, Inc.:
       Growth and Income Portfolio .......................................             3,668.3         12.974780              47,596
     Neuberger & Berman Advisers Management Trust:
       Limited Maturity Bond Portfolio ...................................             2,322.9         10.163534              23,609
       Partners Portfolio ................................................             2,063.4          9.280992              19,150
     Strong Variable Insurance Funds, Inc.:
       Growth Fund II ....................................................               772.9         11.533441               8,914
     Strong Opportunity Fund II, Inc. ....................................             2,083.1          9.546853              19,887
     Van Eck Worldwide Insurance Trust:
       Worldwide Bond Fund ...............................................             1,318.7         10.850072              14,308
       Worldwide Emerging Markets Fund ...................................               245.2          5.238886               1,285
- ------------------------------------------------------------------------------------------------------------------------------------
         Net assets ......................................................                                                $1,249,398
====================================================================================================================================
</TABLE>
   The accompanying notes are an integral part of these financial statements.


                                                                               3
<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT G

Statement of Operations


For the Period April 29, 1998, through December 31, 1998
<TABLE>
<CAPTION>
============================================================================================================================
<S>                                                                                                              <C>
Investment income:
   Dividends from investments in portfolio shares ..........................................................     $    14,460
Expenses:
   Mortality and expense risk fees .........................................................................           4,243
   Administrative fees .....................................................................................             509
- ----------------------------------------------------------------------------------------------------------------------------
     Total expenses ........................................................................................           4,752
- ----------------------------------------------------------------------------------------------------------------------------
       Net investment income ...............................................................................           9,708
- ----------------------------------------------------------------------------------------------------------------------------
Net realized gains (losses) and unrealized appreciation (depreciation) on
investments:
   Net realized losses on sales of investments in portfolio shares .........................................         (17,454)
   Net change in unrealized appreciation of investments in portfolio shares ................................          83,555
- ----------------------------------------------------------------------------------------------------------------------------
     Net gain on investments in portfolio shares ...........................................................          66,101
- ----------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets from operations ..........................................................     $    75,809
============================================================================================================================
</TABLE>




Statement of Changes in Net Assets

For the Period April 29, 1998, through December 31, 1998
<TABLE>
<CAPTION>
============================================================================================================================
<S>                                                                                                              <C>
Changes from operations:
   Net investment income ...................................................................................     $     9,708
   Net realized losses on sales of investments in portfolio shares .........................................         (17,454)
   Net change in unrealized appreciation of investments in portfolio shares ................................          83,555
- ----------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from operations ............................................................          75,809
- ----------------------------------------------------------------------------------------------------------------------------
Changes from contract owners' transactions:
   Net contract purchase payments ..........................................................................       1,205,517
   Contract redemptions ....................................................................................         (31,928)
- ----------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from contract owners' transactions .........................................       1,173,589
- ----------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets ..........................................................................       1,249,398
- ----------------------------------------------------------------------------------------------------------------------------
Net assets, beginning of period ............................................................................              --
- ----------------------------------------------------------------------------------------------------------------------------
       Net assets, end of period (Note 6) ..................................................................     $ 1,249,398
============================================================================================================================
</TABLE>
   The accompanying notes are an integral part of these financial statements.


4
<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT G

Notes to Financial Statements


December 31, 1998

================================================================================

(1)  General

     Conseco Variable Insurance Company (the "Company") (formerly Great American
Reserve  Insurance Company prior to its name change in October 1998) established
two separate  accounts within Great American  Reserve Variable Annuity Account G
("Account G"). It is anticipated that on May 1, 1999, a filing will be made with
the  Securities  and Exchange  Commission  to change the name of Great  American
Reserve  Variable  Account G to Conseco  Variable  Account G. Both accounts were
established on September 26, 1997,  and commenced  operations on April 29, 1998.
Account G is a segregated  investment  account for individual and group variable
annuity  contracts  which are  registered  under the Securities Act of 1933. One
account, also named Great American Reserve Variable Annuity Account G ("Variable
Account"),  which  serves  the  variable  annuity  portion of the  contract,  is
registered  under the  Investment  Company Act of 1940,  as  amended,  as a unit
investment  trust.  The other account,  Conseco Variable Market Value Adjustment
Account ("MVA"),  offers investment options which pay fixed rates of interest as
declared by the company for specified  periods (one,  three and five years) from
the date  amounts are  allocated  to the MVA.  The MVA is not  registered  as an
investment  company under the Investment  Company Act of 1940. The operations of
Account  G are  included  in the  operations  of  the  Company  pursuant  to the
provisions of the Texas  Insurance Code. The Company is an indirect wholly owned
subsidiary of Conseco,  Inc., a  publicly-held  specialized  financial  services
holding company listed on the New York Stock Exchange.

     Besides  the three  guarantee  periods  of the MVA  option,  the  following
investment Variable Account options are currently available:

THE ALGER AMERICAN FUND
   Growth Portfolio
   Leveraged AllCap Portfolio
   MidCap Growth Portfolio
   Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
   Income and Growth Fund
   International Fund
   Value Fund

BERGER INSTITUTIONAL PRODUCTS TRUST
   100 Fund
   Growth and Income Fund
   Small Company Growth Fund
   BIAM International Fund

CONSECO SERIES TRUST
   Asset Allocation Portfolio
   Common Stock Portfolio
   Corporate Bond Portfolio
   Government Securities Portfolio
   Money Market Portfolio

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

DREYFUS STOCK INDEX FUND

DREYFUS VARIABLE INVESTMENT FUND
   International Value Portfolio
   Disciplined Stock Portfolio

FEDERATED INSURANCE SERIES
   High Income Bond Fund II
   International Equity Fund II
   Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
   High Yield Portfolio
   Industrial Income Portfolio

JANUS ASPEN SERIES
   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
   Equity Portfolio
   Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
   Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
   Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
   Limited Maturity Bond Portfolio
   Partners Portfolio

STRONG VARIABLE INSURANCE FUNDS, INC.
   Growth Fund II

STRONG OPPORTUNITY FUND II, INC.

VAN ECK WORLDWIDE INSURANCE TRUST
   Worldwide Bond Fund
   Worldwide Emerging Markets Fund
   Worldwide Hard Assets Fund
   Worldwide Real Estate Fund

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and  the  reported  increases  and  decreases  in  net  assets  from
operations during the reporting  period.  Actual results could differ from those
estimates.

(2)  Summary of Significant Accounting Policies

INVESTMENT VALUATION, TRANSACTIONS AND INCOME


     Investments in portfolio shares are valued using the net asset value of the
respective  portfolios at the end of each New York Stock Exchange  business day.
Investment share  transactions are accounted for on a trade date basis (the date
the order to purchase  or redeem  shares is  executed)  and  dividend  income is
recorded on the  ex-dividend  date. The cost of investments in portfolio  shares
sold is determined on a first-in  first-out  basis.  Account G does not hold any
investments which are restricted as to resale.

     Net  investment  income and net  realized  gains  (losses)  and  unrealized
appreciation  (depreciation)  on  investments  are allocated to the contracts on
each  valuation  date based on each  contract's  pro rata share of the assets of
Account G as of the beginning of the valuation date.


                                                                               5
<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT G

Notes to Financial Statements - Continued


December 31, 1998

================================================================================


(2)  Summary of Significant Accounting Policies
     (Continued)

FEDERAL INCOME TAXES

     No provision  for federal  income  taxes has been made in the  accompanying
financial  statements because the operations of the Contract are included in the
total  operations of the Company,  which is treated as a life insurance  company
for federal income tax purposes under the Internal  Revenue Code. Net investment
income and  realized  gains  (losses)  are  retained in the Contract and are not
taxable  until  received by the  contract  owner or  beneficiary  in the form of
annuity payments or other distributions. 

ANNUITY RESERVES

     Deferred annuity contract  reserves are comprised of net contract  purchase
payments less  redemptions  and benefits.  These reserves are adjusted daily for
the net  investment  income  and net  realized  gains  (losses)  and  unrealized
appreciation (depreciation) on investments.

(3)  Purchases and Sales of Investments in
     Portfolio Shares

     The aggregate  cost of purchases of  investments  in portfolio  shares were
$1,908,738  for the period  April 29,  1998,  through  December  31,  1998.  The
aggregate  proceeds from sales of investments in portfolio  shares were $724,111
for the period April 29, 1998, through December 31, 1998.

(4)  Deductions and Expenses

     Although periodic  retirement payments to contract owners vary according to
the investment performance of the portfolios,  such payments are not affected by
mortality or expense  experience  because the Company  assumes the mortality and
expense risks under the contracts.

     The  mortality  risk  assumed by the Company  results from the life annuity
payment  option in the  contracts  in which the Company  agrees to make  annuity
payments regardless of how long a particular annuitant or other payee lives. The
annuity  payments  are  determined  in  accordance  with annuity  purchase  rate
provisions  established  at the  time the  contracts  are  issued.  Based on the
actuarial  determination of expected mortality,  the Company is required to fund
any deficiency in the annuity payment reserves from its general account assets.

     The expense risk assumed by the Company is the risk that the deductions for
sales and  administrative  expenses may prove  insufficient  to cover the actual
sales and  administrative  expenses.  The Company deducts daily from Account G a
fee, which is equal on an annual basis to 1.15 percent of the daily value of the
total  investments  of Account G, for assuming the mortality and expense  risks.
These fees were $4,243 for the period April 29, 1998, through December 31, 1998.

     Pursuant to an agreement  between  Account G and the Company  (which may be
terminated  by the  Company at any time),  the Company  provides  administrative
services to Account G, as well as a minimum  death  benefit  prior to retirement
for the  contracts.  In  addition,  the Company  deducts  units from  individual
contracts  annually and upon full  surrender to cover an  administrative  fee of
$30,  unless  the value of the  contract  is  $25,000  or  greater.  This fee is
recorded as a redemption in the accompanying Statement of Changes of Net Assets.
There were no  administrative  charges for the period  April 29,  1998,  through
December 31, 1998. The Company also deducts daily from Account G a fee, which is
equal on an  annual  basis  to 0.15  percent  of the  daily  value of the  total
investments of Account G, for administrative  expenses. These expenses were $509
for the period April 29, 1998, through December 31, 1998.

     The MVA account is subject to a market value  adjustment if the amounts are
withdrawn prior to the end of the guarantee period with certain exceptions.  The
adjustment  can be  positive or  negative  depending  on the changes in the U.S.
Treasury  rates  during the holding  period of the MVA  contract.  There were no
charges for the period April 29, 1998, through December 31, 1998.

(5)  Other Transactions With Affiliates

     Conseco Equity Sales,  Inc., an affiliate of the Company,  is the principal
underwriter  and performs all variable  annuity sales functions on behalf of the
Company  through  various  retail  broker/dealers  including  Conseco  Financial
Services, Inc., an affiliate of the Company.

(6)  Net Assets

     Net assets consisted of the following at December 31, 1998:

================================================================================

Proceeds from the sales of units since organization,
   less cost of units redeemed ................................     $ 1,173,589
Undistributed net investment income ...........................           9,708
Undistributed net realized loss on sales of investments .......         (17,454)
Net unrealized appreciation of investments ....................          83,555
- --------------------------------------------------------------------------------
       Net assets .............................................     $ 1,249,398
================================================================================


6
<PAGE>


REPORT OF INDEPENDENT ACCOUNTANTS

================================================================================

To The Board of Directors of Conseco Variable
Insurance  Company and Contract Owners of 
Great American Reserve Variable Annuity 
Account G

     In our opinion,  the  accompanying  statement of assets and liabilities and
the  related  statements  of  operations  and of changes  in net assets  present
fairly, in all material  respects,  the financial position of the Great American
Reserve Variable Annuity Account G (the "Account") at December 31, 1998, and the
results of its  operations  and the  changes in its net  assets  from  inception
(April 29, 1998)  through  December  31,  1998,  in  conformity  with  generally
accepted   accounting   principles.   These   financial   statements   are   the
responsibility of the Account's management;  our responsibility is to express an
opinion on these financial statements based on our audit. We conducted our audit
of these  financial  statements in accordance with generally  accepted  auditing
standards which require that we plan and perform the audit to obtain  reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audit,  which included  confirmation  of portfolio  shares owned at December 31,
1998 by correspondence with the custodians,  provides a reasonable basis for the
opinion expressed above.


/s/PricewaterhouseCoopers  LLP

Indianapolis, Indiana
February 10, 1999>>


                                                                               7
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8
<PAGE>


================================================================================

                           Great American Reserve
                           Variable Annuity Account G

                           Sponsor
                           Conseco Variable Insurance Company - Carmel, Indiana.

                           DISTRIBUTOR
                           Conseco Equity Sales, Inc. - Carmel, Indiana.

                           INDEPENDENT PUBLIC ACCOUNTANTS
                           PricewaterhouseCoopers LLP - Indianapolis, Indiana.




                                                                               9
<PAGE>


                                                                          [LOGO]
                                                                      CONSECO(R)




                                         Conseco Variable Insurance Company is a
                               subsidiary of Conseco, Inc., a financial services
                                  organization headquartered in Carmel, Indiana.
                                 Conseco is dedicated to providing its customers
                                   with solutions for both wealth protection and
                                      wealth creation. Through its subsidiaries,
                                Conseco is one of the nation's leading providers
                                    of supplemental health insurance, retirement
                               annuities, universal life insurance, and consumer
                                   and commercial finance products and services.




                                              Conseco Variable Insurance Company
                                                 11815 North Pennsylvania Street
                                                           Carmel, Indiana 46032

                                    (C) 1999, Conseco Variable Insurance Company
                                                          05-8437 (2/99) 03859>>



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