NETWORK EVENT THEATER INC
DEF 14A, 1997-10-23
CABLE & OTHER PAY TELEVISION SERVICES
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                            SCHEDULE 14A INFORMATION

                  PROXY STATEMENT PURSUANT TO SECTION 14(a) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement         [ ]  Confidential, For Use of the
                                              Commission Only
                                              (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                          NETWORK EVENT THEATER, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]      No fee required.
[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

  (1)    Title of each class of security to which transaction applies:

- --------------------------------------------------------------------------------
  (2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------
  (3) Per unit price or other underlying value of transaction  computed pursuant
to Exchange Act Rule 0-11 (set forth the amount  on  which  the  filing  fee  is
calculated  and state how it was determined):

- --------------------------------------------------------------------------------
  (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------
  (5) Total fee paid:

- --------------------------------------------------------------------------------
     [ ]  Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------
     [ ] Check box if any part of the fee is offset as provided by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

  (1)    Amount Previously Paid:

- --------------------------------------------------------------------------------
  (2)    Form, Schedule or Registration Statement no.:

- --------------------------------------------------------------------------------
  (3)    Filing Party:

- --------------------------------------------------------------------------------
  (4)    Date Filed:

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<PAGE>

                           NETWORK EVENT THEATER, INC.
                                529 Fifth Avenue
                            New York, New York 10017


October 23, 1997



Dear Stockholder:

      You are cordially  invited to attend the Annual Meeting of Stockholders of
Network Event Theater, Inc., a Delaware corporation (the "Company"),  to be held
on  Thursday,  November 20, 1997 at 2:30 p.m.,  Eastern  Standard  Time,  at the
offices of Proskauer Rose LLP, 1585 Broadway, New York, New York.

      At this meeting,  you will be asked to consider and vote upon the election
of seven directors of the Company,  the ratification of the appointment of Ernst
& Young LLP as the Company's independent  certified public accountants,  and the
approval of the adoption by the Board of Directors of the  Company's  1997 Stock
Option Plan.

      YOUR VOTE IS IMPORTANT.  The Board of Directors appreciates and encourages
stockholder  participation in the Company's affairs and cordially invites you to
attend the meeting in person.  It is  important in any event that your shares be
represented  and we ask that you sign,  date and mail the enclosed proxy card in
the envelope provided at your earliest convenience.

      We sincerely thank you for your support.


                                        Very truly yours,

                                        Harlan D. Peltz
                                        Chairman of the Board and
                                        Chief Executive Officer

<PAGE>

                           NETWORK EVENT THEATER, INC.
                                529 Fifth Avenue
                            New York, New York 10017

                        --------------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON NOVEMBER 20, 1997

                        --------------------------------

To the Stockholders of Network Event Theater, Inc.

      NOTICE IS HEREBY GIVEN that the Annual Meeting of  Stockholders of Network
Event Theater,  Inc., a Delaware  corporation (the  "Company"),  will be held on
Thursday,  November 20, 1997 at 2:30 p.m., Eastern Standard Time, at the offices
of Proskauer  Rose LLP, 1585  Broadway,  New York,  New York for the purposes of
considering  and voting upon the following  matters,  as more fully described in
the attached Proxy Statement:

          1. To elect seven directors of the Company;

          2. To ratify the  appointment of Ernst & Young LLP as the  independent
     certified public accountants of the Company;

          3. To approve the adoption by the Board of Directors of the  Company's
     1997 Stock Option Plan; and

          4. To transact  such other  business as may  properly  come before the
     meeting or any adjournment thereof.

      The Board of Directors has fixed the close of business on October 16, 1997
as the record date for the  determination of stockholders  entitled to notice of
and to vote at the meeting.

                                            By Order of the Board of Directors,

                                            Bruce L. Resnik
                                            Secretary

October 23, 1997

         YOUR ATTENTION IS DIRECTED TO THE ACCOMPANYING PROXY STATEMENT

      You are cordially invited to attend the meeting in person.  Whether or not
you expect to be present,  please mark,  date, sign and return the  accompanying
form of proxy in the  envelope  enclosed (to which no postage need be affixed if
mailed in the United States) so that your vote can be recorded.

<PAGE>


                           NETWORK EVENT THEATER, INC.
                                529 Fifth Avenue
                            New York, New York 10017

                        --------------------------------

                                 PROXY STATEMENT

                        --------------------------------

                         ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON NOVEMBER 20, 1997

      This Proxy  Statement is being  furnished to the  stockholders  of Network
Event Theater, Inc., a Delaware corporation (the "Company"),  in connection with
the solicitation of proxies, in the accompanying form, by the Company for use at
the Annual Meeting of  Stockholders  to be held at 2:30 p.m.,  Eastern  Standard
Time, on Thursday,  November 20, 1997 at the offices of Proskauer Rose LLP, 1585
Broadway,  New York, New York and at any and all  adjournments or  postponements
thereof.

      The  stockholders  of record at the close of  business on October 16, 1997
will be  entitled  to  receive  notice  of and to vote  at the  meeting  and any
adjournments or postponements thereof. As of October 16, 1997, there were issued
and outstanding  9,861,323  shares of the Company's common stock, par value $.01
per share (the "Common Stock"), the only class of voting securities outstanding.
The stockholders of record will be entitled to one vote for each share of Common
Stock  registered  in his or her name on the record  date. A majority of all the
outstanding  shares of the Common Stock  constitutes a quorum and is required to
be present in person or by proxy to conduct business at the meeting.

      Stockholders may revoke the authority granted by their executed proxies at
any time  prior to their  use by  filing  with the  Secretary  of the  Company a
written revocation or a duly executed proxy bearing a later date or by attending
the meeting and voting in person.  Solicitation  of proxies will be made chiefly
through the mails,  but  additional  solicitation  may be made by  telephone  or
telegram by the  officers or regular  employees  of the Company (who will not be
specifically compensated for such services). The Company may also enlist the aid
of brokerage houses or the Company's transfer agent in soliciting  proxies,  and
the Company will reimburse them for their reasonable expenses.  All solicitation
expenses,  including costs of preparing,  assembling and mailing proxy material,
will be borne by the Company.  This Proxy  Statement  and  accompanying  form of
proxy are being mailed to stockholders on or about October 23, 1997.

      Shares of the Common Stock  represented by executed and unrevoked  proxies
will be voted in accordance with the choice or instructions  specified  thereon.
It is the  intention  of  the  persons  named  in the  proxy,  unless  otherwise
specifically  instructed in the proxy,  to vote all proxies  received by them in
favor of the seven nominees named herein for election as directors,  in favor of
the  ratification  of the  appointment  of Ernst & Young LLP as the  independent
certified public accountants of the Company, and in favor of the approval of the
adoption of the Company's  1997 Stock Option Plan.  The Board of Directors  does
not know of any other  matters that may be presented  for  consideration  at the
meeting. However, if other matters properly come before the meeting, the persons
named in the accompanying  proxy intend to vote thereon in accordance with their
judgment.

      If a  quorum  is  present  at the  meeting,  those  nominees  receiving  a
plurality of the votes cast will be elected as directors.  The affirmative  vote
of the holders of a majority in voting power of the shares  present in person or
represented  by proxy and  entitled to vote at the  meeting  will be required to
ratify the appointment of Ernst & Young LLP as the independent  certified public
accountants  of the Company and to approve the  adoption of the  Company's  1997
Stock Option Plan. Abstentions from voting on a proposal will have the effect of
a "no"  vote.  Broker  non-votes  are not  considered  shares  present,  are not
entitled  to vote and  therefore  will not affect  the  outcome of the vote on a
proposal.

                                
<PAGE>

                    BENEFICIAL OWNERSHIP OF VOTING SECURITIES

      The  following  table  sets forth  information  regarding  the  beneficial
ownership of the Common Stock as of October 16, 1997 by (i) each person known by
the Company to be the beneficial owner of more than 5% of the outstanding shares
of Common Stock, (ii) each of the Company's executive officers and directors and
(iii) all executive officers and directors of the Company as a group.

<TABLE>
<CAPTION>

                                                             Amount and
                                                        Nature of Beneficial      Percentage of
Name and Address of Beneficial Owner(1)                     Ownership(2)       Outstanding Shares
- ------------------------------------                   ---------------------   ------------------
<S>                                                          <C>                     <C>  
Harlan D. Peltz ......................................       2,392,813(3)            24.3%
George Lindemann .....................................         630,757(4)             6.4
   c/o Cellular Dynamics, Inc.
   767 Fifth Avenue
   New York, New York 10153
Freddie Fields .......................................         332,587(5)             3.4
   c/o The Fields & Hellman Company
   8899 Beverly Boulevard
   Los Angeles, California 90048
Don Leeds ............................................         312,379(6)             3.2
Metin Negrin .........................................          75,276                 *
Bruce L. Resnik ......................................          16,666(7)              *
Jan Miller ...........................................           2,000                 *
Jeffrey Berg .........................................             --                 --
Joseph Tahl ..........................................             --                 --
All executive officers and directors 
  as a group (9 individuals) .........................       3,762,478               38.2
Warburg, Pincus Counsellors, Inc. ....................       1,015,873               10.3
   466 Lexington Avenue
   New York, New York 10017
A. Alfred Taubman ....................................         788,889(8)             8.0
   200 East Long Lake Road
   Bloomfield Hills, Michigan 48304
Crescent International Holdings ......................         525,505                5.3
   c/o Reid & Priest
   40 West 57th Street
   New York, New York 10019
</TABLE>

- --------------------------

*    Less than 1% of the outstanding Common Stock.

(1)  Unless otherwise indicated, the address of each beneficial owner identified
     is 529 Fifth Avenue, New York, New York 10017.

(2)  Unless otherwise indicated,  the Company believes that all persons named in
     the table have sole voting and investment  power with respect to all shares
     of Common  Stock  beneficially  owned by them. A person is deemed to be the
     beneficial  owner of securities  that can be acquired by such person within
     60 days from the date of this Proxy Statement upon the exercise of options,
     warrants or convertible  securities.  Each  beneficial  owner's  percentage
     ownership is determined by assuming that convertible securities, options or
     warrants  that are held by such  person  (but not  those  held by any other
     person) and which are exercisable  within 60 days of the date of this Proxy
     Statement have been exercised.

(3)  Includes 63,544 shares owned by Universal Access Network,  Inc., a Delaware
     corporation wholly owned by Mr. Peltz.

(4)  All shares  owned by  Activated  Communications,  L.P.  ("ACLP"),  which is
     wholly  owned,  directly or  indirectly,  by Mr.  Lindemann  and his family
     members. Mr. Lindemann is the President,  and he and his family members are
     the sole shareholders, of the general partner of ACLP.

(5)  Includes 276,280 shares issuable upon exercise of options owned by a family
     trust of which Mr. Fields is a trustee.

(6)  Includes 250,666 shares issuable upon exercise of options granted under the
     Company's 1996 Employee Stock Option Plan and by Harlan D. Peltz.

(7)  Shares  issuable upon exercise of options  granted under the Company's 1996
     Employee  Stock Option  Plan.  (8) Shares owned as trustee of The A. Alfred
     Taubman Restated Revocable Trust.

      Harlan D. Peltz may be deemed a "promoter" of the Company, as such term is
defined in the Securities Act of 1933, as amended.


                                       2
<PAGE>

                        PROPOSAL I: ELECTION OF DIRECTORS

      The  Board  of  Directors  of the  Company  currently  consists  of  eight
directors,  all with terms  expiring at the Annual Meeting of  Stockholders.  By
unanimous  written  consent on October 15, 1997, the Board of Directors  reduced
the number of directors of the Company to seven, effective as of the date of the
Annual Meeting of  Stockholders,  and nominated seven of the current  directors,
Harlan D. Peltz,  Don Leeds,  Freddie  Fields,  Jeffrey Berg, Jan Miller,  Metin
Negrin and George  Lindemann,  for re-election  with terms to expire at the next
annual  meeting of  stockholders.  The Board did not  nominate  Joseph  Tahl for
re-election.

      It is the intention of each of the persons named in the accompanying  form
of proxy to vote the  shares  represented  thereby in favor of each of the seven
nominees.  In case any of the  nominees  are unable or  decline  to serve,  such
persons  named in the  accompanying  form of proxy reserve the right to vote the
shares  represented by such proxy for another person duly nominated by the Board
of  Directors  in his stead or, if no other  person is  nominated,  to vote such
shares only for the remaining  nominee(s).  The Board of Directors has no reason
to believe that any person named will be unable or will decline to serve.


                                        3
<PAGE>

                                   MANAGEMENT

Directors and Executive Officers

      The directors and executive officers of the Company are as follows:

Name                              Age    Position
- -----                            ----    -------
Harlan D. Peltz ..............    32     Chairman of the Board and Chief 
                                            Executive Officer
Don Leeds ....................    46     President and Director
Bruce L. Resnik ..............    51     Executive Vice President, Chief 
                                            Financial Officer and Secretary
Freddie Fields ...............    74     Director
Jeffrey Berg .................    50     Director
Jan Miller ...................    50     Director
Metin Negrin .................    31     Director
George Lindemann .............    61     Director
Joseph Tahl ..................    35     Director

      Harlan D. Peltz has been Chairman of the Board and Chief Executive Officer
of the Company since its  incorporation  in December  1995.  From August 1993 to
December 1995, Mr. Peltz was the President of Universal  Access  Network,  Inc.,
the general  partner of Universal  Access  Network,  LP, the  predecessor of the
Company.  From  September  1991 to July  1993,  Mr.  Peltz was an  associate  at
Veronis,  Suhler & Associates Inc., an investment  banking firm  specializing in
the media  industry.  From July 1990 to May 1991,  Mr. Peltz worked for Home Box
Office in the area of international  business  development in Eastern Europe and
South  America.  Mr. Peltz  received an MBA from the Stern School of Business at
New York University in 1991.

      Don Leeds has been a director of the Company since  December  1995. He was
elected Executive Vice President-Strategic  Planning and Business Development of
the Company in June 1996 and then President in September 1996. From 1989 to June
1996, Mr. Leeds was a Managing Director at Veronis, Suhler & Associates Inc.

      Bruce L. Resnik has been  Executive  Vice  President  and Chief  Financial
Officer of the Company since October 1996.  From August 1992 to September  1996,
Mr.  Resnik was the  Director of Finance of the  International  Division of Grey
Advertising.

      Freddie  Fields has been a director of the Company since February 1996 and
a consultant to the Company since January 1995. Since September 1993, Mr. Fields
has been the  Chairman  of The Fields & Hellman  Company,  a motion  picture and
television  production  company.  Mr. Fields was also the Executive  Producer of
"The Montel  Williams  Show." In 1990,  Mr. Fields  produced the motion  picture
"Glory." Mr. Fields has also served as the President and Chief Executive Officer
of the talent agency, Creative Management Associates (now known as International
Creative Management,  Inc.), and as the President of the Metro Goldwyn Mayer and
United Artists motion  picture  studios.  Mr. Fields is a member of the Board of
Directors of The Sports and Entertainment Commission of the City of Los Angeles.

      Jeffrey  Berg has been a director of the Company  since March 1996.  Since
1985,  Mr.  Berg  has  been  the  Chairman  and  Chief   Executive   Officer  of
International  Creative  Management,  Inc.  Mr.  Berg  served as Co-Chair of the
California  Information  Technology  Council and was  President of the Executive
Board of the College of Letters and Sciences at the  University of California at
Berkeley.  Mr.  Berg is  presently  a member  of the  Board of  Visitors  of the
Anderson Graduate School of Management and the Board of Trustees of the American
Film Institute. Mr. Berg is also a director of Oracle Corporation, a supplier of
software for information management.

      Jan Miller has been a director of the Company since February  1996.  Since
January 1980, Ms. Miller has been the President and Chief  Executive  Officer of
Dupree,  Miller & Associates,  a literary  agency whose clients  include Anthony
Robbins, Stephen Covey, Les Brown and Maria Shriver.


                                        4
<PAGE>

      Metin Negrin has been a director of the Company since December 1995. Since
August  1993,  Mr.  Negrin has been the Chief  Operating  Officer and a Managing
Director of The Athena Group, a real estate  investment  firm. From July 1990 to
July  1993,  Mr.  Negrin  was an  associate  in the New York  office of  LaSalle
Partners, a Chicago-based real estate investment firm.

      George  Lindemann  has been a director of the Company  since  August 1996.
Since  February 1990,  Mr.  Lindemann has been the Chairman and Chief  Executive
Officer of Southern Union Company,  one of the largest natural gas  distributors
in the United  States,  and since May 1982,  has been the  President of Cellular
Dynamics,  Inc.,  the  general  partner of  Activated  Communications,  L.P.,  a
diversified communications firm. Mr. Lindemann founded Metro Mobile CTS, Inc., a
cellular  telephone  company,  in 1982 and  served  as its  Chairman  and  Chief
Executive  Officer until it merged with Bell Atlantic  Corporation  in 1992. Mr.
Lindemann also served as President of Vision Cable Communications,  a pioneer in
the cable television industry, from 1972-1981.

      Joseph Tahl has been a director of the Company since December 1995.  Since
November  1995,  Mr.  Tahl has been the  Executive  Vice  President  and General
Counsel of The Athena Group.  From November 1990 to November  1995, Mr. Tahl was
Associate General Counsel of The Trump Organization,  a real estate acquisition,
finance and development firm.

      All directors  hold office until the next annual  meeting of  stockholders
and the election and  qualification of their  successors.  Directors  receive no
cash compensation for serving on the Board of Directors other than reimbursement
of  reasonable  expenses  incurred in attending  meetings.  Officers are elected
annually by the Board of Directors  and serve at the  discretion of the Board of
Directors, subject to the provisions of certain employment agreements.

      The Company has obtained  key man life  insurance on the life of Mr. Peltz
in the amount of $2 million.

      In connection with the Company's  initial public offering on April 9, 1996
(the "Offering"),  the Company agreed, for a period of three years following the
date of the  offering,  if so  requested  by Whale  Securities  Co.,  L.P.,  the
underwriter  of the Offering (the  "Underwriter"),  to nominate and use its best
efforts to elect a designee of the  Underwriter as a director of the Company or,
at the Underwriter's  option, as a non-voting  advisor to the Company's Board of
Directors.  The Underwriter has not yet exercised its rights to designate such a
person.

Board and Committee Meetings

      During the fiscal year ended June 30, 1997,  the Board of  Directors  held
four meetings. Each member of the Board attended at least 75% of the meetings of
the Board and  meetings of any  committees  of the Board on which he served that
were held during the time he served.

      The  Board  of  Directors  does  not  have  an  Executive  Committee  or a
Compensation  Committee.  The Board will be forming an Audit Committee to comply
with the recently amended maintenance  standards for The Nasdaq SmallCap Market,
on which the Common Stock is listed.

Vote Required

     The Board Of Directors recommends that holders of the Common Stock Vote for
the seven nominees listed above.  Their election will require a plurality of the
votes cast by holders of the Common Stock  present in person or  represented  by
proxy and entitled to vote.


                                       5
<PAGE>

Executive Compensation

      The  following  table  sets  forth  certain  information  for  each of the
Company's  three fiscal years ended June 30, 1995, 1996 and 1997 with respect to
compensation paid to Harlan D. Peltz, the Company's Chief Executive Officer, Don
Leeds, the Company's  President,  Bruce L. Resnik, the Company's  Executive Vice
President and Chief Financial Officer, and Lawrence Kieves, the Company's former
President.  No other  executive  officer  received  compensation in any of those
fiscal years that exceeded $100,000.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                   Annual Compensation
                                                        ----------------------------------------
                                                                                 Other Annual
Name and Principal Position                Fiscal Year  Salary($)    Bonus($)   Compensation($)
- -------------------------                   ---------   --------      -------    ---------------
<S>                                            <C>       <C>         <C>               <C>   
Harlan D. Peltz ..........................     1997      112,500     40,000(1)         --
  Chief Executive Officer                      1996      112,500        --             --
                                               1995       78,846        --             --

Don Leeds ................................     1997      197,000     30,000(1)      50,000(2)
  President

Lawrence Kieves ..........................     1997       56,250        --             --
  Former President                             1996      112,500        --             --
                                               1995       92,308        --             --

Bruce L. Resnik ..........................     1997      129,230     25,000(1)         --
  Executive Vice President
  Chief Financial Officer
</TABLE>

- --------------------
(1)   Discretionary bonuses paid pursuant to each executive officer's employment
      agreement with the Company and approved by the Board of Directors.

(2)   Additional compensation in connection with the acquisition of the business
      and assets of American Passage Media Corporation.

      None  of the  executive  officers  of the  Company  named  in the  Summary
Compensation Table received any long-term  compensation awards or payouts during
the Company's last three fiscal years.

Stock Options

      In connection  with the  Company's  hiring of Bruce L. Resnik as Executive
Vice President and Chief Financial  Officer in October 1996, the Company granted
Mr.  Resnik an option under the  Company's  1996  Employee  Stock Option Plan to
purchase,  at a price of $3.44 per share, up to 16,666 shares of Common Stock on
and after October 7, 1997, up to an additional  16,667 shares of Common Stock on
and after October 7, 1998, and up to an additional 16,667 shares of Common Stock
on and after October 7, 1999.

      None  of the  executive  officers  of the  Company  named  in the  Summary
Compensation  Table  exercised any options during the fiscal year ended June 30,
1997.

Employment Agreements

      On April  2,  1996,  the  Company  entered  into a  three-year  employment
agreement  with Harlan D. Peltz,  its Chairman of the Board and Chief  Executive
Officer.  The agreement  requires Mr. Peltz to devote  substantially  all of his
business time to the management and operations of the Company and provides for a
base annual  salary of  $110,000  during the term of the  agreement,  subject to
increase as determined by the Board of Directors.  Mr. Peltz also may be granted
annual  bonuses  at the  discretion  of the Board of  Directors.  The  agreement
provides  that if Mr. Peltz is  terminated  without  cause,  he will continue to
receive the base salary during the remainder of the contract term. The agreement
also provides that the Company will continue to pay the base salary to Mr. Peltz
or his legal representative in the event of his termination due to disability or
death,  for a period ending on the earlier of the one-year  anniversary  of such
termination or the end of the employment term. The agreement contains provisions
prohibiting  Mr.  Peltz  from  competing  with the  Company  during  the term of
employment and for a period of one year thereafter.


                                       6
<PAGE>

      On June  17,  1996,  the  Company  entered  into a  three-year  employment
agreement  with Don  Leeds to serve as its  Executive  Vice  President-Strategic
Planning and Business Development. (Mr. Leeds was elected President in September
1996.) The  agreement  requires  Mr.  Leeds to devote  substantially  all of his
business time to the management and operations of the Company and provides for a
base annual  salary of  $200,000  during the term of the  agreement,  subject to
increase as determined by the Board of Directors.  Mr. Leeds may also be granted
annual  bonuses  at the  discretion  of the Board of  Directors.  The  agreement
requires the Company to provide and maintain certain insurance  benefits for Mr.
Leeds. The agreement provides that in the event of Mr. Leeds' termination due to
disability or death,  the Company will continue to pay the base salary to him or
his estate for a period  ending on the earlier of the  one-year  anniversary  of
such  termination  or the end of the contract  term. The agreement also provides
that Mr. Leeds may terminate  his  employment  for Good Reason (as defined),  in
which event he will be entitled to receive his base salary for the  remainder of
the contract term. The agreement contains provisions  prohibiting Mr. Leeds from
competing  with  the  Company  during  the  term of  employment  and,  upon  the
satisfaction  of certain  conditions,  for a period of one year  thereafter.  In
connection with his employment by the Company, Mr. Leeds also received a $50,000
fee for  consulting  services he rendered to the Company prior to his employment
and options from the Company and Harlan D. Peltz.

      On September  9, 1996,  the Company  entered into a three-year  employment
agreement with Steven  Flanders to serve as its Senior Vice  President-Strategic
Alliances. Mr. Flanders employment was terminated in July 1997 and, except for a
provision  prohibiting Mr. Flanders from competing with the Company for a period
of  one  year  from  the  date  of his  resignation,  his  employment  agreement
terminated.

      On September 26, 1996,  the Company  entered into a three-year  employment
agreement  with Bruce L. Resnik to serve as its Executive  Vice  President-Chief
Financial  Officer.  The agreement provides for a base annual salary of $175,000
during the term of the agreement, subject to increase as determined by the Board
of Directors. Mr. Resnik may also be granted annual bonuses at the discretion of
the Board of Directors. The agreement provides that in the event of Mr. Resnik's
termination  due to  disability  or death,  the Company will continue to pay the
base  salary to him or his  estate  for a period  ending on the  earlier  of the
six-month  anniversary of such  termination or the end of the contract term. The
agreement  contains  provisions  prohibiting  Mr. Resnik from competing with the
Company during the term of employment  and for a period of one year  thereafter.
In connection with his hiring,  Mr. Resnik was granted an option pursuant to the
Company's 1996 Employee Stock Option Plan to purchase up to 50,000 shares of the
Common Stock at the fair market value of the stock on the date of grant.

Certain Transactions

      In  connection  with the Company's  hiring of Don Leeds as Executive  Vice
President  in June 1996,  the  Company  granted  Mr.  Leeds an option  under the
Company's 1996 Employee Stock Option Plan to purchase,  at a price of $3.875 per
share,  up to 66,666  shares of Common Stock  immediately,  up to an  additional
66,667  shares  of  Common  Stock  on and  after  June  17,  1997,  and up to an
additional  66,667  shares  of  Common  Stock on and  after  June 17,  1998.  In
addition,  Harlan D. Peltz  granted  to Mr.  Leeds an option to  purchase  up to
176,000  shares of his Common  Stock at the same price and in equal  proportions
over the same vesting periods.

      In connection  with its  acquisition  of the college and high school media
and  marketing  services  business  of American  Passage  Media  Corporation  in
September  1996,  the  Company  paid a  $150,000  fee  to  Veronis,  Suhler  and
Associates Inc. ("VS&A"). Don Leeds participated in the transaction on behalf of
VS&A prior to joining the Company as its Executive Vice President,  and was paid
$45,000 by VS&A on account of that participation.

      In connection  with the  Company's  hiring of Bruce L. Resnik as Executive
Vice President and Chief Financial  Officer in October 1996, the Company granted
Mr.  Resnik an option under the  Company's  1996  Employee  Stock Option Plan to
purchase,  at a price of $3.44 per share, up to 16,666 shares of Common Stock on
and after October 7, 1997, up to an additional  16,667 shares of Common Stock on
and after October 7, 1998, and up to an additional 16,667 shares of Common Stock
on and after October 7, 1999.

      Effective  January 1995, the Company  entered into a consulting  agreement
with The Fields & Hellman Company ("F&H"), a corporation owned by Freddie Fields
and Jerome  Hellman.  In December 1995, the Company and F&H amended and restated
the consulting  agreement entitling F&H to receive,  among other 


                                       7
<PAGE>

things,  annual  consulting  fees of  $450,000  and  $550,000  in 1996 and 1997,
respectively,  annual overhead expense reimbursements (primarily relating to the
Company's  office in Los Angeles,  California)  of $262,500 and $275,625 in 1996
and 1997,  respectively,  and 10% of the Company's  pre-tax income through 1999.
The Company  also  granted F&H an option to  purchase  552,560  shares of Common
Stock at an exercise price of $1.58 per share,  which option was assigned 50% to
each of Jerome Hellman,  personally,  and a family trust of which Freddie Fields
is a trustee.  For the year ended December 31, 1995, the Company paid consulting
fees of $300,000 and overhead expenses of $250,000 under such agreement.

      On May 20, 1997,  the Company  entered into a revised  agreement with F&H.
The revised agreement relieves Messrs. Fields and Hellman of their obligation to
devote a substantial portion of their business time to the Company, but provides
that each will continue to be available to perform  consulting  services for the
Company and that Mr.  Fields will continue to serve as a director of the Company
at his election.  The revised  agreement  further provides that the Company will
continue  to pay F&H the  monthly  consulting  fees and  expense  reimbursements
provided for in the original  agreement  (totaling  $412,812 for the period from
July 1, 1997 through  December 31,  1997),  but that the Company may at any time
elect to pay 50% of the  remaining  balance in a single cash  payment and 50% by
issuing to Messrs. Fields and Hellman registered shares of Common Stock.

Section 16(A) of the Securities Exchange Act Of 1934 Beneficial Ownership 
Reporting Compliance

      Based solely on a review of the reports and  representations  furnished to
the Company during the last fiscal year,  the Company  believes that each of the
persons required to file reports under Section 16(a) of the Securities  Exchange
Act of 1934 (the "Exchange  Act") was in compliance  with all applicable  filing
requirements with respect to the Company's most recent fiscal year.


                                       8
<PAGE>

        PROPOSAL II: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

      The  Board of  Directors  has  appointed  Ernst & Young  LLP,  independent
certified public accountants,  to audit the books and records of the Company for
the current  fiscal year. The  affirmative  vote of the holders of a majority in
voting power of the shares of the Common Stock present in person or  represented
by proxy and  entitled  to vote at the  meeting  will be  required to ratify the
appointment of Ernst & Young LLP as independent  certified public accountants of
the Company.

      The Board of Directors  recommends  that the  stockholders  of the Company
vote FOR the proposal to ratify such appointment.

      Representatives  of Ernst & Young LLP are  expected to be available at the
meeting of  stockholders  to respond to appropriate  questions and will be given
the opportunity to make a statement if they desire to do so.


                                       9
<PAGE>

              PROPOSAL III: APPROVAL OF NETWORK EVENT THEATER, INC.
                             1997 STOCK OPTION PLAN

      The affirmative  vote of at least a majority of the shares of Common Stock
present in person or represented by proxy and entitled to vote on this matter at
the meeting is required to approve the  adoption of the Network  Event  Theater,
Inc.  1997  Stock  Option  Plan.  The  Board of  Directors  recommends  that the
stockholders  vote their  shares FOR the  proposal  to adopt the  Network  Event
Theater, Inc. 1997 Stock Option Plan.

      The following  description  of the  Company's  1997 Stock Option Plan (the
"Stock  Option  Plan") is a summary  of the  principal  provisions  of the Stock
Option Plan and is  qualified  in its  entirety by reference to the Stock Option
Plan, a copy of which has been filed with the Securities and Exchange Commission
as an exhibit to this Proxy Statement.

1997 Stock Option Plan

      The Stock Option Plan is intended to promote the  financial  interests and
growth of the Company by  attracting,  retaining and rewarding key employees and
consultants,  as well as non-employee directors of the Company. The Stock Option
Plan provides for the granting of options to purchase not more than an aggregate
of  450,000  shares  of  Common  Stock,  subject  to  adjustment  under  certain
circumstances.

      The Stock Option Plan is administered by a committee (the  "Committee") of
the Board of Directors of the Company.  The  Committee is intended to consist of
three or more  directors,  each of whom will be a  "non-employee  director,"  as
defined in Rule 16b-3 promulgated under the Exchange Act. The Committee has full
power and  authority to administer  and  interpret  the  provisions of the Stock
Option  Plan and will  determine  the  persons  to whom  stock  options  will be
granted,  the amount of stock to be optioned to such persons,  and the terms and
conditions of any stock options.

      Two types of stock  options may be granted  under the Stock  Option  Plan:
incentive stock options,  which are intended to qualify under Section 422 of the
Internal Revenue Code of 1986, as amended (the "Code"),  and non-qualified stock
options.  The exercise price per share for both types of options may not be less
than the fair market value of the Common Stock (110% of fair market value in the
case of incentive  stock options  granted to 10%  stockholders)  at the time the
option is granted.

      All  officers,  directors and employees of the Company will be eligible to
participate  in the Stock Option Plan,  although  non-employee  directors of the
Company  may not be granted  options to  purchase  in excess of 5,000  shares of
Common  Stock in any one  calendar  year.  Additionally,  the Stock  Option Plan
permits  the grant of options to other  parties  who  perform  services  for the
Company.

      Options  under the Stock  Option Plan may be granted with terms of no more
than ten years (five years in the case of incentive stock options granted to 10%
stockholders)  from the date of grant.  Options  under the Stock Option Plan are
generally  exercisable  during the time the optionee is employed by or otherwise
performing  services  for the Company and will  generally  survive for a limited
period following the optionee's  death or disability,  provided that the term of
the option has not lapsed.  Options  granted  under the Stock Option Plan may be
exercisable  only to the extent  provided  in an option  agreement  between  the
optionee and the Company as determined by the Committee.

      The Stock Option Plan may be amended or terminated by the Committee at any
time; however, no amendment may increase the total number of shares reserved for
issuance  under the Stock  Option  Plan or change  the class of  persons to whom
options  may  be  granted,  unless  such  amendment  is  first  approved  by the
stockholders  of the  Company.  In no event will any  amendment  or  termination
either modify or affect any right or obligation  created prior to such amendment
or termination  without the consent of the purchaser  owning shares so affected.
No option may be granted  under the stock  Option Plan after  October 15,  2007,
subject to the right of the Committee to ealier terminate the plan.


                                       10

<PAGE>

      Optionees  may be  limited  under  Section  16(b) of the  Exchange  Act to
certain  specific  exercise,  election or holding  periods  with  respect to the
options  granted to them under the Stock Option Plan.  Options granted under the
Stock Option Plan are subject to restrictions on transfer and exercise. Although
options will generally be nontransferable (except by will or the laws of descent
and  distribution),  the  Committee  may  determine  at the  time  of  grant  or
thereafter that a non-qualified  stock option that is otherwise  nontransferable
is  transferable in whole or in part and in such  circumstances,  and under such
conditions, as specified by the Committee.

U.S. Federal Income Tax Consequences

      The  following  discussion  of  the  principal  U.S.  federal  income  tax
consequences  with  respect to options  under the Stock  Option Plan is based on
statutory  authority and judicial and  administrative  interpretations as of the
date of this Proxy Statement,  which are subject to change at any time (possibly
with retroactive  effect) and may vary in individual  circumstances.  Therefore,
the following is designed to provide only a general understanding of the federal
income tax consequences  (state and local income tax and estate tax consequences
are not addressed below).  This discussion is limited to the U.S. federal income
tax consequences to individuals who are citizens or residents of the U.S., other
than those individuals who are taxed on a residence basis in a foreign country.

      Non-qualified  Stock  Options.  In general,  an optionee  will  realize no
taxable  income upon the grant of  non-qualified  stock  options and the Company
will not receive a deduction at the time of such grant, unless the non-qualified
stock option has a readily  ascertainable fair market value (as determined under
applicable tax law) at the time of grant. Upon exercise of a non-qualified stock
option, an optionee  generally will recognize ordinary income in an amount equal
to the excess of the fair market value of the stock on the date of exercise over
the purchase  price.  Upon a subsequent  sale of the stock by the optionee,  the
optionee will recognize  short-term or long-term capital gain or loss, depending
upon his or her holding period for the stock.  Subject to the  limitation  under
Section 162(m) of the Code (as described  below),  the Company will generally be
allowed a deduction  equal to the amount  recognized by the optionee as ordinary
income in connection with the exercise of the non-qualified stock option.

      Incentive  Stock Options.  Options granted under the Stock Option Plan may
be incentive  stock options,  provided that such options  satisfy the applicable
requirements  of the Code. In general,  neither the grant nor the exercise of an
incentive  stock  option  will  result in taxable  income to the  optionee  or a
deduction to the Company, although the exercise of an incentive stock option may
have implications in the computation of alternative  minimum taxable income. The
sale of Common Stock  received  pursuant to the  exercise of an incentive  stock
option which satisfies the requirement of an incentive stock option,  as well as
the holding period requirement described below, will result in long-term capital
gain or loss to the optionee equal to the difference between the amount realized
on the sale and the purchase price and will not result in a tax deduction to the
Company.  To receive  incentive  stock option  treatment,  the optionee must not
dispose of the Common Stock  purchased  pursuant to the exercise of an incentive
stock  option  either (i) within two years after the  incentive  stock option is
granted or (ii) within one year after the date of exercise.

     If all  requirements  for incentive  stock option  treatment other than the
holding  period  requirement  are  satisfied,  the  recognition of income by the
optionee is deferred until disposition of the Common Stock, but, in general, any
gain (in an  amount  equal to the  lesser  of (i) the fair  market  value of the
Common  Stock  on the  date of  exercise  (or,  with  respect  to  officers  and
directors, the date that the sale of such stock would not create liability under
Section 16(b) of the Exchange  Act) minus the purchase  price or (ii) the amount
realized on the  disposition  minus the  purchase  price) is treated as ordinary
income.  Any remaining  gain is treated as long-term or short-term  capital gain
depending  on the  optionee's  holding  period  for the stock  disposed  of. The
Company  will be  entitled  to a  deduction  at that time equal to the amount of
ordinary income realized by the optionee.

      Certain Other Tax Issues. In general,  Section 162(m) of the Code denies a
publicly  held  corporation  a deduction  for federal  income tax  purposes  for
compensation  in excess of $1,000,000 per year per person to its chief executive
officer and the four other officers whose compensation is disclosed in its proxy
statement,  subject to certain  exceptions.  Although  options granted under the
Stock  Option  Plan are not  intended  to satisfy  any of the  exceptions  under
Section 162(m) of the Code, the Company does not anticipate  that its ability to
deduct amounts received by an optionee as compensation  pursuant to the exercise
of a non-qualified option will be limited.


                                       11
<PAGE>

     In addition,  any entitlement to a tax deduction on the part of the Company
is  subject  to the  applicable  federal  tax  rules,  and in the event that the
exercisability  of an  option is  accelerated  because  of a change in  control,
payments  relating to the options,  either alone or together  with certain other
payments,  may  constitute  parachute  payments  under Section 280G of the Code,
which excess amounts may be subject to excise taxes and be  nondeductible by the
Company.

      The Stock  Option  Plan is not subject to any of the  requirements  of the
Employee  Retirement  Income Security Act of 1974, as amended.  The Stock Option
Plan is not, nor is it intended to be,  qualified  under  Section  401(a) of the
Code.


                                       12
<PAGE>

                                  OTHER MATTERS

      The Company's  Board of Directors  does not know of any other matters that
may be brought  before the  meeting.  However,  if any such  other  matters  are
properly  presented for action,  it is the intention of the persons named in the
accompanying form of proxy to vote the shares represented  thereby in accordance
with their judgment on such matters.

                                  MISCELLANEOUS

      It is important that proxies be returned promptly. Stockholders who do not
expect to attend  the  meeting  in person  are urged to mark,  sign and date the
accompanying  proxy and mail it in the enclosed return envelope,  which requires
no postage if mailed in the United States, so that their votes can be recorded.

                              STOCKHOLDER PROPOSALS

      Stockholder  proposals intended to be presented at the next Annual Meeting
of  Stockholders of the Company must be received by the Company by June 21, 1998
in order  to be  considered  for  inclusion  in the  Company's  proxy  statement
relating to such meeting.

                                         By Order of the Board of Directors,

                                         Bruce L. Resnik
                                         Secretary

New York, New York
October 23, 1997


                                       13
<PAGE>


EXHIBITS
- --------



Exhibit A:  Network Event Theater, Inc. 1997 Stock Option Plan

                                   
<PAGE>

                                                                       EXHIBIT A

                             1997 STOCK OPTION PLAN

                                       OF

                           NETWORK EVENT THEATER, INC.

     1. Purpose. The purpose of this 1997 Stock Option Plan is to advance the
interests of the Company and its stockholders by (i) providing key employees and
consultants of the Company, upon whose judgment, initiative and efforts the
successful conduct of the Company's business largely depends, with an additional
incentive to continue their efforts on behalf of the Company, thereby
attracting, retaining and rewarding people of experience and ability, and (ii)
making equity-based awards to non-employee directors, thereby attracting,
retaining and rewarding non-employee directors and strengthening the mutuality
of interests between non-employee directors and the Company's stockholders.

     2. Definitions. When used in this Plan, unless the context otherwise
requires:

          (a) "Board of Directors" shall mean the Board of Directors of the
     Company, as constituted at any time.

          (b) "Committee" shall mean the Stock Option Committee of the Board of
     Directors, as described in Section 3.

          (c) "Company" shall mean Network Event Theater, Inc., a Delaware
     corporation.

          (d) "Fair Market Value" on a specified date shall mean the last sales
     price reported for the Shares on the last trading day immediately preceding
     the applicable date (i) as reported on the principal national securities
     exchange on which the Shares are primarily traded, or (ii) if the Shares
     are not traded on a national securities exchange, as quoted on an automated
     quotation system sponsored by The Nasdaq Stock Market ("Nasdaq"). If the
     Shares are not listed on a national

                                 
<PAGE>

     securities exchange or quoted on a system sponsored by Nasdaq, the Fair
     Market Value of the Shares shall be as established by the Committee using
     any reasonable method of valuation.

          (e) "Internal Revenue Code" shall mean the Internal Revenue Code of
     1986, as amended, or the comparable provisions of future Internal Revenue
     laws.

          (f) "Options" shall mean the stock options issued pursuant to this
     Plan.

          (g) "Plan" shall mean this 1997 Stock Option Plan of the Company, as
     such Plan from time to time may be amended.

          (h) "Share" shall mean a share of common stock of the Company, par
     value $.01.

          (i) "Subsidiary" shall mean any "subsidiary corporation," as such term
     is defined in Section 424(f) of the Internal Revenue Code.

     3. Administration of the Plan. The Plan shall be administered by a
Committee of at least three members of the Board of Directors, each of whom is a
"non-employee director" within the meaning of Rule 16b-3(b)(3) under the
Securities Exchange Act of 1934. Each member of the Committee shall hold office
until the next regular annual meeting of the Board of Directors following his
designation and until his successor is designated as a member of the Committee.
Any vacancy in the Committee may be filled by a resolution adopted by a majority
of the full Board of Directors. Any member of the Committee may be removed at
any time, with or without cause, by resolution adopted by a majority of the full
Board of Directors. A member of the Committee may resign from the Committee at
any time by giving written notice to the Chairman or Secretary of the Company
and, unless otherwise specified therein, such resignation shall take effect upon
receipt thereof. The acceptance of such resignation shall not be necessary to
make it effective. The Committee shall establish such rules and procedures as it
considers necessary or advisable to administer the Plan and shall make such
determinations and


                                        2

<PAGE>

interpretations and take such action in connection with the Plan and any Options
granted pursuant to the Plan as it considers necessary or advisable.

     4. Participants. Except as hereinafter provided, the class of persons who
are potential recipients of Options to be granted under this Plan consists of
the employees, consultants and non-employee directors of the Company or a
Subsidiary, as determined by the Committee. The persons to whom Options are
granted under this Plan and the number of Shares subject to each Option shall be
determined by the Committee in its sole discretion, subject, however, to the
terms and conditions of this Plan. Options may be granted to employees and
consultants who are also officers and/or directors of the Company or a
Subsidiary.

     5. Shares. The Committee may, but shall not be required to, grant, in
accordance with this Plan, Options to purchase Shares for an aggregate of up to
450,000 Shares (subject to adjustment as provided in Section 14), which may be
either treasury Shares or authorized but unissued Shares. If an Option shall
expire or terminate for any reason without having been exercised in full, then
the Committee may grant Options with respect to the unpurchased Shares subject
to any such expired or terminated Option.

     6. Grant of Options. An Option granted under this Plan to an employee of
the Company shall be an incentive stock option within the meaning of Section 422
of the Internal Revenue Code, unless the Committee, in its sole discretion,
designates otherwise. Options granted to employees that are designated not to be
incentive stock options and Options granted to consultants and non-employee
directors shall not be treated as such for purposes of this Plan and the
Internal Revenue Code.

     Notwithstanding any other provision of this Plan to the contrary (a) the
aggregate Fair Market Value (determined as of the date an Option is granted) of
the Shares with respect to which any individual employee may be granted Options
that are incentive stock options and that become exercisable in any one calendar
year (under this Plan and


                                        3

<PAGE>

all other stock option plans maintained by the Company or any Subsidiary), shall
not exceed $100,000, and (b) the maximum number of Shares that may be granted
under this Plan to each non-employee director of the Company shall not exceed
5,000 Shares in any one calendar year.

     The form, terms and conditions to each Option shall be determined from time
to time by the Committee and shall be set forth in writing in an agreement (the
"Option Agreement") signed by the Option holder and on behalf of the Company by
the Chairman, President or a Vice President of the Company. The Option Agreement
shall state whether or not the Option is an incentive stock option. The
Committee may, in its sole discretion, at the time an Option is granted,
establish one or more conditions to the exercise of an Option, provided that, if
the Option is designated as an incentive stock option, then the condition or
conditions shall not be inconsistent with Section 422 of the Internal Revenue
Code.

     7. Exercise Price for Options. The exercise price per share of the Shares
to be purchased pursuant to any Option shall be fixed by the Committee at the
time an Option is granted; provided, however, that in no event shall the
exercise price per Share be less than the Fair Market Value of a Share on the
date on which the Option is granted.

     8. Duration of Options and Rights. The duration of any Option granted under
this Plan shall be for a period fixed by the Committee but not more than ten
years from the date upon which the Option is granted.

     9. Limitations on Options Granted to Ten Percent Stockholders. No Option
that is intended to qualify as an incentive stock option may be granted under
this Plan to any employee who, at the time the Option is granted, owns, or is
considered as owning, within the meaning of Section 422 of the Internal Revenue
Code, Shares possessing more than ten percent of the total combined voting power
or value of all classes of stock of the Company or any Subsidiary, unless the
exercise price under the Option is at


                                        4


<PAGE>

least 110% of the Fair Market Value on the date such Option is granted and the
duration of such Option is no more than five years.

     10. Option Holder Not a Stockholder. An Option holder shall not be deemed
to be the holder of, or to have any of the rights of a stockholder with respect
to, any Shares subject to that Option unless and until the Option shall have
been exercised pursuant to the terms thereof, the Company shall have issued and
delivered Shares to the Option holder, and the holder's name shall have been
entered as a stockholder of record on the books of the Company. Thereupon, the
holder shall have full voting, dividend and other ownership rights with respect
to those Shares.

     11. Non-transferability of Options. Options may be exercised or surrendered
during the holder's lifetime only by the holder thereof, and all rights
thereunder shall be non-transferable and non-assignable by the holder thereof,
other than by will or the laws of descent and distribution. Notwithstanding the
foregoing, the Committee may determine, at the time of grant or thereafter, that
a non-qualified option that is otherwise transferable pursuant to this Section
is transferable in whole or in part and in such circumstances, and under such
conditions, as specified by the Committee.

     12. Exercise of Options. Except as otherwise provided herein, an Option,
after the grant thereof, shall be exercisable by the holder at such times as may
be fixed by the Committee at the time the Option is granted; provided, however,
that no Option may be exercised in part or in full prior to the approval of the
Plan by the stockholders of the Company as provided in Section 19 of this Plan.

      All or any part of any remaining unexercised Options granted to any person
shall, after approval of the Plan by the stockholders of the Company as provided
in Section 19 of this Plan, be exercisable in full, whether or not then
exercisable, upon the occurrence of such special circumstance or event as in the
sole discretion of the Committee merits special consideration.

      An Option shall be exercised by the delivery to any officer of the
Company, designated for the purpose of receiving the same, of a written notice
of exercise duly signed by the Option holder (or the representative of the
estate or the heirs of a deceased


                                        5

<PAGE>

Option holder), together with the Option certificate and either cash, a
certified check payable to the order of the Company or Shares duly endorsed over
to the Company (which Shares shall be valued at their Fair Market Value as of
the day of that exercise), or any combination of these methods of payment, that
together amount to the full exercise price of the Shares purchased pursuant to
the terms of the Option; provided, however, that a holder may not use any Shares
he has acquired pursuant to the exercise of an Option granted under this Plan or
any other stock option plan maintained by the Company or any Subsidiary unless
he has beneficially owned such Shares for at least six months (and for which the
holder has good title, free and clear of any liens, claims and encumbrances, and
has represented to the Company that he has owned such Shares for at least six
months). No Option may be granted pursuant to this Plan or exercised at any time
when that Option, or the granting or exercise thereof, may result in the
violation of any law or governmental order or regulation.

     Within a reasonable time after exercise of an Option the Company shall
cause to be delivered to the person entitled thereto a certificate for the
Shares purchased pursuant to the exercise of the Option. If the Option shall
have been exercised with respect to fewer than all of the Shares subject to the
Option, the Company shall also cause to be delivered to the persons entitled
thereto a new Option certificate, in replacement of the Option certificate
surrendered at the time of the exercise of the Option, indicating the number of
Shares with respect to which the Option remains available for exercise, or the
original Option certificate shall be endorsed to give effect to the partial
exercise thereof.

     13. Termination of Option upon Termination of Service. At the time an
Option is granted, the Committee shall determine the period of time during which
the Option holder may exercise the Option following his termination of service
with the Company and its Subsidiaries; provided, however, that an Option shall
be exercisable only to the extent the Option, by its terms, is exercisable as of
the date the Option holder's service is terminated, unless the Option is made
fully exercisable by the Committee pursuant to the provisions of Section 12 of
this Plan, and such exercise must be accomplished prior to the expiration of the
term of such Option. The Committee may fix different periods of time during
which such Option may be exercised following the Option


                                        6

<PAGE>

holder's termination of service, depending on the cause for the Option holder's
termination of service. Notwithstanding the foregoing, unless otherwise
determined by the Committee, if an Option holder's service is terminated for
cause for any reason, any Option held by such holder shall thereupon terminate
and expire as of the date of termination, regardless of whether any such Option
shall have become exercisable.

     14. Adjustment of Shares. If, prior to the complete exercise of any Option,
there shall be declared and paid a stock dividend upon the Shares or if the
Shares shall be split up, converted, exchanged, reclassified, or in any way
substituted for, then the Option, to the extent that it has not been exercised,
shall entitle the holder thereof upon the future exercise of the Option to such
number and kind of securities subject to the terms of the Option to which he
would have been entitled had he actually owned the Shares subject to the
unexercised portion of the Option at the time of the occurrence of such stock
dividend, split-up, conversion, exchange, reclassification or substitution, and
the aggregate purchase price upon the future exercise of the Option shall be the
same as if the originally optioned Shares were being purchased thereunder.

     If, at any time during the term of this Plan, there shall be declared and
paid a stock dividend upon the Shares or if the Shares shall be split up,
converted, exchanged, reclassified, or in any way substituted for, the number of
Shares referred to in Section 5 for which Options may be granted and the
exercise price of the Shares shall be adjusted to reflect such stock dividend,
split-up, conversion, exchange, reclassification or substitution.

     The Committee shall have the power, in the event of any merger or
consolidation of the Company with or into any other corporation, or the merger
or consolidation of any other corporation into the Company, to amend all
outstanding Options to permit the exercise of all such Options prior to the
effectiveness of any such merger or consolidation and to terminate such Options
as of such effectiveness. If the Committee, in its discretion, shall exercise
that power, all Options then outstanding and subject to such requirement shall
be deemed to have been amended to permit the exercise thereof in whole or in
part by the holder at any time prior to the effectiveness of such


                                        7
<PAGE>

merger or consolidation and these Options shall be deemed to terminate upon such
effectiveness.

     The Committee also may grant Options having terms and provisions that vary
from the terms specified in this Plan provided that any Option granted pursuant
to this Section is granted only in substitution for or in connection with the
assumption of existing options granted by another corporation and assumed or
otherwise agreed to be provided for by the Company pursuant to or by reason of a
transaction involving a corporate merger, consolidation, acquisition of property
or stock, separation, reorganization, or liquidation to which the Company is a
party.

     15. No Right to Continued Service. Nothing contained herein or in any
Option shall be construed to confer on any holder any right to continue in the
service of the Company or any Subsidiary or derogate from any right of the
Company or any Subsidiary to terminate, retire, request the resignation of or
discharge such holder, at any time, with or without cause.

     16. Issuance of Shares and Compliance with Securities Laws. Before issuing
and delivering any Shares upon the exercise of an Option, the Company may: (i)
require the holder to give satisfactory assurances that the Shares are being
purchased for investment and not with a view to resale or distribution, and will
not be transferred in violation of applicable securities laws; (ii) restrict the
transferability of the Shares and require a legend to be endorsed on the
certificate representing the Shares; and (iii) condition the issuance and
delivery of Shares upon the listing, registration or qualification of such
Shares upon a securities exchange or under applicable securities laws. At the
time an Option is granted, the Committee shall determine whether an appropriate
registration statement covering the Shares to be issued pursuant to this Plan
shall be filed with the Securities and Exchange Commission under the Securities
Act of 1933, and whether to cause a registration statement covering the reoffer
and resale of Shares by holders of Options who may be deemed to be affiliates of
the Company to be so filed, and the length


                                        8

<PAGE>

of time the Company will cause any such registration statement to become and
remain effective.

     This Plan is intended to comply with Rule 16b-3 under the Securities
Exchange Act of 1934 ("Rule 16b-3"). Any provision inconsistent with that Rule
shall be inoperative and shall not affect the validity of this Plan or any
Option Agreement.

     17. Income Tax Withholding. If the Company or a Subsidiary shall be
required to withhold any amounts be reason of any federal, state or local tax
rules or regulations in respect of the issuance of Shares pursuant to the
exercise of an Option, the holder shall make available to the Company or the
Subsidiary sufficient funds to meet the withholding requirements and the Company
or the Subsidiary shall be entitled to take and authorize any steps it deems
advisable in order to have such funds made available to the Company or the
Subsidiary out of any funds or property due or to become due to the holder. If
an employee disposes of Shares acquired pursuant to an Option that is an
incentive stock option in any transaction considered to be a "disqualifying
transaction" under Sections 421 and 422 of the Internal Revenue Code, the
Company shall have the right to deduct any taxes required to be withheld from
any amounts otherwise payable to the employee.

     18. Administration and Amendment of this Plan. Except as hereinafter
provided, the Committee may at any time withdraw or from time to time amend this
Plan as it relates to the terms and conditions of any Options not theretofore
granted, and the Committee with the consent of each adversely affected holder of
any Option may at any time withdraw or from time to time amend this Plan as it
relates to the terms and conditions of any outstanding Option. Notwithstanding
the foregoing, any amendment by the Committee that would increase the number of
Shares issuable under this Plan, change the class of persons to whom Options may
be granted or otherwise amend this Plan in a manner that would require
stockholder approval under Rule 16b-3, the rules of any exchange on which the
Company's securities are listed or traded, or of Nasdaq, or, with respect to
incentive stock options, under Section 422 of the Internal Revenue Code, shall
be subject to the approval of the stockholders of the Company solely to the
extent required under Rule 16b-3, the rules of such exchange or Nasdaq or, with
respect to incentive stock options, under Section 422 of the Internal Revenue
Code.


                                        9
<PAGE>

     Determinations of the Committee as to any question that may arise with
respect to the interpretation of the provisions of this Plan shall be final and
binding on all participants and their legal representatives and beneficiaries.
The Committee may authorize and establish such rules, regulations and revisions
thereof, not inconsistent with the provisions of this Plan, as it may deem
advisable to make this Plan and any Options effective or provide for their
administration, and may take such other action with regard to this Plan and any
Options as it shall deem desirable to effectuate their purposes.

     19. Effective Date of the Plan. This Plan shall become effective upon the
date specified by the Board of Directors in its resolution adopting the Plan,
provided that the Plan is conditioned upon the approval of the common
stockholders of the Company in accordance with Delaware law in order for this
Plan to be in compliance with the requirements of Rule 16b-3, the rules of any
exchange on which the Company's securities are listed or traded, or of Nasdaq,
or, with respect to incentive stock options, Section 422 of the Internal Revenue
Code. In the event that this Plan is not approved by the stockholders of the
Company, this Plan and any Options granted hereunder shall be void and of no
force or effect.

     20. Term of Plan. No Option shall be granted pursuant to this Plan on or
after the tenth anniversary of the earlier of the date the Plan is adopted or
the date of shareholder approval, but Options granted prior to such tenth
anniversary may be exercised beyond that date and the terms and conditions of
this Plan shall continue to apply to those Options.


                                       10

<PAGE>

                           NETWORK EVENT THEATER, INC.
                                529 Fifth Avenue
                            New York, New York 10017

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned  hereby  appoints  Harlan D. Peltz,  Don Leeds and Bruce L.
Resnik,  and each of them,  as  proxies,  each  with the  power to  appoint  his
substitute,  and hereby  authorizes them to represent and to vote, as designated
below,  all of the shares of Common Stock of Network  Event  Theater,  Inc. (the
"Company")  held of record by the  undersigned on October 16, 1997 at the Annual
Meeting of Stockholders  to be held on November 20, 1997 or any  adjournments or
postponements thereof.

1.   ELECTION OF SEVEN DIRECTORS

     Nominees:  Harlan D. Peltz,  Don Leeds,  Freddie Fields,  Jeffrey Berg, Jan
     Miller, Metin Negrin and George Lindemann

     STOCKHOLDERS  MAY  WITHHOLD  AUTHORITY TO VOTE FOR ANY NOMINEE BY DRAWING A
     LINE THROUGH OR OTHERWISE STRIKING OUT THE NAME OF SUCH NOMINEE.  ANY PROXY
     EXECUTED  IN SUCH  MANNER  AS NOT TO  WITHHOLD  AUTHORITY  TO VOTE  FOR THE
     ELECTION OF ANY NOMINEE SHALL BE DEEMED TO GRANT SUCH AUTHORITY.

     [ ]  GRANT authority to vote     [ ]   WITHHOLD authority to vote 
          for the seven nominees            for the seven nominees   

2.   Ratification  of the  appointment  of Ernst & Young LLP as the  independent
     certified public accountants of the Company.

                   [ ] FOR             [ ] AGAINST             [ ] ABSTAIN

3.   Approval of the adoption by the Board of Directors  of the  Company's  1997
     Stock Option Plan.

                   [ ] FOR             [ ] AGAINST             [ ] ABSTAIN

4.   Authority  to vote  in  their  discretion  on such  other  business  as may
     properly come before the meeting.

                   [ ] FOR             [ ] AGAINST             [ ] ABSTAIN

                         (Continued on the reverse side)

<PAGE>

    This proxy,  when properly  executed,  will be voted in the manner  directed
herein by the undersigned stockholder.  If no direction is made, this proxy will
be voted for each of the proposals named above.

PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY,  USING THE ENCLOSED
ENVELOPE.

                                      Dated:_____________________________ , 1997

                                      __________________________________________
                                                      (Signature)

                                      __________________________________________
                                               (Signature if held jointly)

                                      __________________________________________
                                                  (Title if applicable)

                                      Please  sign   exactly  as  name   appears
                                      hereon.  When  shares  are  held by  joint
                                      tenants, both should sign. When signing as
                                      attorney, executor, administrator, trustee
                                      or  guardian,  please  give full  title as
                                      such.  If a  corporation,  please  sign in
                                      full  corporate name by president or other
                                      authorized   officer.  If  a  partnership,
                                      please   sign  in   partnership   name  by
                                      authorized person.



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