YOGEN FRUZ WORLD WIDE INC
6-K, 1998-08-20
ICE CREAM & FROZEN DESSERTS
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                                   FORM 6-K
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        Report of Foreign Private Issuer
                      Pursuant to Rule 13a-16 or 15d-16 of
                       the Securities Exchange Act of 1934

                      For the period ended August 17, 1998

                       Yogen Fruz World-Wide Incorporated
                 (Translation of registrant's name into English)

              8300 Woodbine Avenue, Markham, Ontario Canada L3R 9Y7
                    (Address of principal executive offices)


     Indicate by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.

                          Form 20-F _x_    Form 40-F___
                                                


     Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes___           No_x_
                                         
                           

     If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b):82-_________







<PAGE>




     Materials relating to Registrant and filed pursuant to this Form 6-K
include:

     (a)  Press Release dated August 13, 1998 with respect to Registrant's
          Normal Course Issuer Bid;
     (b)  Press Release dated August 14, 1998 with respect to Registrant's
          expansion of license with Tropicana Products, Inc.; and
     (c)  Press Release dated August 17, 1998 approval by The Toronto Stock
          Exchange of registrant's Normal Course Issuer Bid.



                                   SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                              YOGEN FRUZ WORLD-WIDE INCORPORATED



Date  August 20, 1998                         By /s/ AARON SERRUYA
                                                 -------------------------------
                                              Name: Aaron Serruya
                                              Title: Executive Vice President






<PAGE>





FOR IMMEDIATE RELEASE


YOGEN FRUZ COMMENCES A NORMAL COURSE ISSUER BID

Toronto,  Canada - August 13, 1998 - Yogen Fruz  World-Wide  Incorporated  (TSE:
YF.A) today  announced that it had approved the making of a normal course issuer
bid for up to 3,287,406 of its outstanding Subordinate Voting Shares through the
facilities of The Toronto Stock Exchange.  Such shares  represent  approximately
10% of the  outstanding  public float of Subordinate  Voting Shares.  Subject to
approval  of The  Toronto  Stock  Exchange,  the normal  course  issuer bid will
commence on August 24, 1998 and expire on August 23, 1999. Notice of Yogen Fruz'
intention  to effect the normal  course  issuer bid has been filed with the TSE.
All shares purchased under the bid will be cancelled.

In  authorizing  the normal course issuer bid, the Company's  board of directors
has concluded that the purchase for cancellation of up to 3,287,406  Subordinate
Voting Shares  represents an appropriate  means of  distributing to shareholders
funds not required for immediate use in carrying on its business.

As at May 31, 1998,  Yogen Fruz had 4,762 locations in 82 countries,  and is the
world's  largest  franchisor  of frozen  yogurt  outlets,  operating a Family of
Brands,  including Yogen Fruz, Bresler's Ice Cream, I Can't Believe It's Yogurt,
Golden Swirl,  Paradise, Ice Cream Churn, Swensen's Ice Cream, Steve's Ice Cream
and Java  Coast  Fine  Coffees.  In  addition,  Yogen  Fruz  markets,  sells and
distributes  Tropicana  frozen  desserts,  as well as a variety of other branded
frozen dessert products under the Betty Crocker,  Yoplait,  Colombo, Trix, Lucky
Charms  and  Yoo  Hoo  brand  names  pursuant  to  long-term  exclusive  license
agreements.


For further information contact:

Michael Serruya/Richard E. Smith
Co-President and Co-Chief Executive Officer
Yogen Fruz World-Wide Incorporated
Tel: 905-479-8762/Tel: 516-737-9700
Fax: 905-479-5235/Fax: 516-737-9792






<PAGE>



FOR IMMEDIATE RELEASE

YOGEN FRUZ EXPANDS TROPICANA LICENSE
TO NEW INTERNATIONAL MARKETS

Toronto,  Canada - August 14, 1998 - Yogen Fruz  World-Wide  Incorporated  (TSE:
YF.A), the world's largest franchisor of frozen yogurt outlets and the exclusive
licensee for the Tropicana  brand for frozen  desserts and novelties,  announced
today that its exclusive  long-term license  agreement with Tropicana  Products,
Inc. has been expanded to include Taiwan and Korea.

"Tropicana  frozen  fruit juice bars are already a proven hit with  consumers in
the United  States and  Canada,  and  Tropicana  shares  our  excitement  at the
opportunity  to begin  expanding  our  distribution  to  selected  international
markets," said Michael Serruya,  Yogen Fruz  Co-Chairman and Co-CEO.  "Combining
the  Tropicana  brand with the  established  distribution  network of our master
franchisees  in Taiwan and Korea  creates a template  for growth that we believe
can be successfully applied in many of our 82 markets worldwide."

Yogen Fruz, the exclusive licensee of Tropicana for the frozen dessert category,
launched its line of Tropicana  frozen fruit juice bars in Canada less than four
months  ago.   Since  then,   Tropicana   novelties  have  achieved  60%  market
distribution  throughout Canada. Last year, Yogen Fruz's subsidiary,  Integrated
Brands, Inc.,  introduced Tropicana frozen novelties in the United States, where
they have already passed 70% market distribution.  As announced today, Tropicana
has agreed to enlarge  Yogen Fruz's  exclusive  license  territory  beyond North
America to include Taiwan and Korea.

"Tropicana Pure Premium Juice is the fourth largest branded food product sold in
Canadian  supermarkets,  and the fifth  largest in the United  States," said Mr.
Serruya.  "Consumers in both countries have responded to Tropicana  frozen fruit
juice bars with the same level of  enthusiasm.  We are extremely  excited by the
opportunity  to  integrate   Tropicana   frozen   novelties  into  our  existing
international distribution network."

Yogen Fruz  directly,  and  through  its  subsidiary  Integrated  Brands,  Inc.,
markets,  sells and  distributes  Tropicana  frozen  fruit juice bars and frozen
dessert  products,  as well as a variety of frozen  novelties and frozen dessert
products under the Betty Crocker,  Trix, Yoplait,  Colombo, Lucky Charms and Yoo
Hoo brand names, pursuant to exclusive long-term license agreements.  Yogen Fruz
is also the world's  largest  franchisor  of frozen yogurt  outlets,  with 4,762
locations in 82 countries,  operating a Family of Brands including Yogen Fruz, I
Can't  Believe  It's  Yogurt,  Bresler's  Ice Cream and Premium  Frozen  Yogurt,
Swensen's Ice Cream, Golden Swirl, Paradise, Ice Cream Churn and Java Coast Fine
Coffees.


For further information contact:

Michael Serruya/Richard E. Smith
Co-President and Co-Chief Executive Officer
Yogen Fruz World-Wide Incorporated
Tel: 905-479-8762/Tel: 516-737-9700
Fax: 905-479-5235/Fax: 516-737-9792





<PAGE>




FOR IMMEDIATE RELEASE


TORONTO STOCK EXCHANGE APPROVES YOGEN FRUZ
NORMAL COURSE ISSUER BID

Toronto,  Canada - August 17, 1998 - Yogen Fruz  World-Wide  Incorporated  (TSE:
YF.A) today announced that the TSE has approved Yogen Fruz' previously announced
normal  course  issuer bid for up to  3,287,406 of its  outstanding  Subordinate
Voting Shares through the facilities of The Toronto Stock Exchange.  Such shares
represent  approximately  10% of the  outstanding  public  float of  Subordinate
Voting Shares.  As at August 12, 1998 there were 37,354,584  Subordinate  Voting
Shares  outstanding.  The normal  course  issuer bid will commence on August 24,
1998 and expire on August 23, 1999. All shares  purchased  under the bid will be
cancelled.

Management  believes  that the  current  market  price  for  Yogen  Fruz  shares
understates the value of our company,  based on our track record of earnings and
revenue  growth," said Michael  Serruya,  Co-Chairman  and Co-CEO of Yogen Fruz.
"The normal course issuer bid reflects  management's  confidence in Yogen Fruz's
ability to build value for its shareholders."

As at May 31, 1998,  Yogen Fruz had 4,762 locations in 82 countries,  and is the
world's  largest  franchisor  of frozen  yogurt  outlets,  operating a Family of
Brands,  including Yogen Fruz, Bresler's Ice Cream, I Can't Believe It's Yogurt,
Golden Swirl,  Paradise, Ice Cream Churn, Swensen's Ice Cream, Steve's Ice Cream
and Java  Coast  Fine  Coffees.  In  addition,  Yogen  Fruz  markets,  sells and
distributes  Tropicana  frozen  desserts,  as well as a variety of other branded
frozen dessert products under the Betty Crocker,  Yoplait,  Colombo, Trix, Lucky
Charms  and  Yoo  Hoo  brand  names  pursuant  to  long-term  exclusive  license
agreements.


For further information contact:

Michael Serruya/Richard E. Smith
Co-President and Co-Chief Executive Officer
Yogen Fruz World-Wide Incorporated
Tel: 905-479-8762/Tel: 516-737-9700
Fax: 905-479-5235/Fax: 516-737-9792


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