SMARTSERV ONLINE INC
S-3, 1997-11-04
COMPUTER PROCESSING & DATA PREPARATION
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    As filed with the Securities and Exchange Commission on November 3, 1997

                                                  Registration No: 333-
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                             SmartServ Online, Inc.
             (Exact name of registrant as specified in its charter)


            Delaware                                            13-3750708
 (State or other jurisdiction                                 (IRS employer
of incorporation or organization)                         identification number)


                                One Station Place
                           Stamford, Connecticut 06902
                                 (203) 353-5950
    (Address,     including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)

                              Sebastian E. Cassetta
                Chief Executive Officer and Chairman of the Board
                                One Station Place
                           Stamford, Connecticut 06902
                                 (203) 353-5950
   (Name, address, including zip code, telephone number, including area code,
                             of agent for service)

                                    COPY TO:
                              Michael J. Shef, Esq.
                       Parker Chapin Flattau & Klimpl, LLP
                           1211 Avenue of the Americas
                             New York, NY 10036-8735
                                 (212) 704-6140

Approximate  date of commencement  of proposed sale to the public:  From time to
time after this Registration Statement becomes effective.

If the only securities  being registered on this form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the  securities  being  registered on this form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]





<PAGE>


<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE
==============================================================================================
                                                 Proposed
                                                  maximum      Proposed
                                  Amount         aggregate      maximum         Amount of
   Title of each class of         to be          price per      aggregate      registration
securities to be registered     registered       unit (1)   offering price(1)     fee (3)
- ----------------------------------------------------------------------------------------------
<S>                            <C>                <C>          <C>              <C>      
Common Stock, 
par value $0.01
    per share(2)               8,165,000(2)       $1.875       $15,309,375      $4,639.20
- ----------------------------------------------------------------------------------------------

Total                                                          $15,309,375      $4,639.20
==============================================================================================
</TABLE>

(1)  Estimated solely for the purpose of calculating the  registration  fee. The
     Proposed Maximum Aggregate  Offering Price was calculated  pursuant to Rule
     457(c) under the  Securities  Act of 1933, as amended,  on the basis of the
     average of the bid and ask prices  reported in the Nasdaq  SmallCap  Market
     system on October 29, 1997.

(2)  Issuable upon the exercise of 4,000 Prepaid Common Stock Purchase  Warrants
     evidencing the right to purchase shares of the Company's  Common Stock, par
     value $.01 per share (the  "Prepaid  Warrants"),  which is estimated  based
     upon the terms set forth in the Prepaid Warrants and,  pursuant to Rule 416
     of the  Securities  Act of 1933,  as amended  (the  "Securities  Act"),  is
     subject to  adjustment  and could be  materially  greater or less than such
     estimated  amount  depending  upon  factors that cannot be predicted by the
     Company  at  this  time,  including,  among  others,  stock  splits,  stock
     dividends and similar transactions,  the effect of anti-dilution provisions
     contained in the Prepaid  Warrants and by reason of changes in the exercise
     price of the Prepaid Warrants in accordance with the terms thereof. This is
     not  intended  to  constitute  a  prediction  as to the number of shares of
     Common Stock into which the Prepaid Warrants will be exercised.

(3)  In accordance with Rule 457(g),  the  registration  fee for these shares is
     calculated  based upon a price  which  represents  the  highest of: (i) the
     price at which the Prepaid  Warrants  may be  exercised;  (ii) the offering
     price  of  securities  of the  same  class  included  in  the  registration
     statement;  or  (iii)  the  price  of  securities  of the  same  class,  as
     determined pursuant to Rule 457(c).




THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(a) OF THE
SECURITIES  ACT OF  1933  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE  ON SUCH  DATE  AS THE  SECURITIES  AND  EXCHANGE  COMMISSION,  ACTING
PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.

                      An Exhibit Index appears on page E-1





<PAGE>
================================================================================
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
================================================================================

                  SUBJECT TO COMPLETION, DATED NOVEMBER 3, 1997

                                   PROSPECTUS

                             SMARTSERV ONLINE, INC.
                                    8,165,000
                             SHARES OF COMMON STOCK
                           (par value $0.01 per share)


This  Prospectus  relates to the offer and sale from time to time by the Selling
Stockholders named herein (the "Selling Stockholders") of up to 8,165,000 shares
(the "Shares") of common stock,  $.01 par value per share (the "Common  Stock"),
of SmartServ Online, Inc., a Delaware corporation (the "Company").  See "Selling
Stockholders."  The Company is not  offering any shares  hereunder  and will not
receive any of the proceeds from the sale of shares by the Selling Stockholders.
All of the shares  offered  hereby are  issuable  upon  exercise of  outstanding
Prepaid  Common Stock  Purchase  Warrants (the "Prepaid  Warrants")  held by the
Selling Stockholders.

The shares of Common Stock offered  hereby  include the resale of such presently
indeterminate  number of shares of Common Stock  issuable  upon  exercise of the
outstanding  Prepaid  Warrants  issued in  connection  with a private  placement
consummated by the Company in September 1997 (the "1997 Private Placement"). The
number of shares of Common  Stock  indicated to be issuable in  connection  with
such  transactions  and offered for resale hereby is an estimate  based upon the
exercise  terms set forth in the Prepaid  Warrants and is subject to  adjustment
pursuant to Rule 416 of the Securities Act of 1933, as amended (the  "Securities
Act"),  and could be  materially  greater  or less than  such  estimated  amount
depending  upon  factors  that cannot be  predicted by the Company at this time,
including, among others, stock splits, stock dividends and similar transactions,
the effect of anti-dilution  provisions contained in the Prepaid Warrants and by
reason of changes in the exercise  price of the Prepaid  Warrants in  accordance
with the terms  thereof.  If,  however,  all of the Prepaid  Warrants  currently
outstanding  were exercised on October 29, 1997,  based on the closing bid price
of the Common Stock on the NASDAQ  SmallCap Market for the 10 prior trading days
ending  October 29,  1997,  the Company  would be  obligated to issue a total of
2,857,136  shares of the Common  Stock.  This  presentation  is not  intended to
constitute a prediction  as to the future market price of the Common Stock or as
to the number of shares of Common Stock into which the Prepaid  Warrants will be
exercised. See "Risk Factors" on pages 5-10 of this Prospectus.

The shares of Common Stock  covered  under the  Registration  Statement of which
this  Prospectus  is a part may be offered  for sale from time to time by or for
the  account  of such  Selling  Stockholders  in the open  market on the  NASDAQ
SmallCap  Market  in  privately  negotiated  transactions,  in  an  underwritten
offering or in a combination of such methods, at market prices prevailing at the
time of  sale,  at  prices  related  to such  prevailing  market  prices,  or at
negotiated  prices.  The  Shares are  intended  to be sold  through  one or more
broker-dealers  or  directly  to  purchasers.  Such  broker-dealers  may receive
compensation  in the form of  discounts,  concessions  or  commissions  from the
Selling  Stockholders  and/or  the  purchasers  of  the  Shares  for  whom  such
broker-dealers  may act as agent or to whom they may sell as principal,  or both
(which  compensation  as to a  particular  broker-dealer  may  be in  excess  of
customary  commissions).  The Selling Stockholders and any broker-dealers acting
in  connection  with  the  sale of the  Shares  hereunder  may be  deemed  to be
underwriters  within the meaning of Section 2(11) of the Securities Act, and any
commissions  received  by them and any profit  realized by them on the resale of
the  Shares as  principals  may be deemed  underwriting  compensation  under the
Securities Act. See "Selling Stockholders" and "Plan of Distribution."

<PAGE>

The  Common  Stock is traded on the  Nasdaq  SmallCap  Market  under the  symbol
"SSOLC" and the Company's outstanding  Redeemable Common Stock Purchase Warrants
(the  "Public  Warrants")  are traded on the Nasdaq  SmallCap  Market  under the
symbol  "SSOWC".  On October 29, 1997, the closing bid price of the Common Stock
on the Nasdaq SmallCap Market was $2.0625 per share.

The  Company's  executive  offices are located at One Station  Place,  Stamford,
Connecticut 06902 and its telephone number is (203) 353-5950.


           THE SECURITIES OFFERED HEREBY ARE SPECULATIVE AND INVOLVE A
            HIGH DEGREE OF RISK AND SHOULD NOT BE PURCHASED BY ANYONE
         WHO CANNOT AFFORD THE LOSS OF HIS OR HER ENTIRE INVESTMENT. SEE
             "RISK FACTORS" ON PAGES 5 - 10 OF THIS PROSPECTUS FOR A
                          DESCRIPTION OF RISK FACTORS.

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
       AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
         THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
             COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
               PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                                CRIMINAL OFFENSE.

The  Company  has  agreed to bear all of the  reasonable  expenses  (other  than
underwriting   discounts  and  commissions)  incurred  in  connection  with  the
registration  of the Shares being offered for sale by the Selling  Stockholders.
See  "Selling  Stockholders"  and "Plan of  Distribution."  The  Company and the
Selling  Stockholders  have  agreed to  indemnify  each  other  against  certain
liabilities,  including liabilities under the Securities Act. The total expenses
to be paid by the Company for this offering are estimated at $23,000.

                 THE DATE OF THIS PROSPECTUS IS NOVEMBER 3, 1997




                                       2
<PAGE>
                           FORWARD-LOOKING STATEMENTS

Certain  information  incorporated  by reference into this  Prospectus  includes
"forward - looking  statements"  within the  meaning of the  Private  Securities
Litigation Reform Act of 1995, and is subject to the safe harbor created by that
act.  There are several  important  factors that could cause  actual  results to
differ  materially  from those  anticipated  by the  forward-looking  statements
contained in such discussions.  Additional information on the risk factors which
could affect the Company's  financial results is included in this Prospectus and
in the  Company's  Annual Report for the fiscal year ended June 30, 1997 on Form
10- KSB/A and in other documents incorporated by reference herein.

                              AVAILABLE INFORMATION

The  Company is  subject  to the  informational  reporting  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  filed by the  Company may be  inspected  and
copied at the public reference facilities of the Commission located at Judiciary
Plaza, 450 Fifth Street, N.W., Washington,  D.C. 20549, at the New York Regional
Office of the  Commission,  Seven World Trade Center,  Suite 1300, New York, New
York  10048,  and at the Chicago  Regional  Office of the  Commission,  Citicorp
Center, 500 West Madison Street, Suite 1400, Chicago,  Illinois 60621. Copies of
such material can also be obtained at prescribed rates from the Public Reference
Section of the Commission at 450 Fifth Street,  N.W.,  Washington,  D.C.  20549.
Such  materials  may  also  be  accessed   electronically  on  the  Internet  at
http://www.sec.gov.  The  Common  Stock and  Public  Warrants  are listed on the
Nasdaq SmallCap  Market under the symbols  "SSOLC" and "SSOLWC",  respectively."
Reports,  proxy materials and other information  concerning the Company can also
be inspected at the offices of the Nasdaq Stock Market, Inc., 1735 K Street, NW,
Washington, DC 20006-1500.

The Company has filed with the Commission a  registration  statement on Form S-3
(together with any and all amendments,  the "Registration  Statement") under the
Securities Act with respect to the  registration of the Shares.  This Prospectus
does not contain all of the information set forth in the Registration  Statement
and the  exhibits  thereto,  certain  portions  of which  have been  omitted  as
permitted by the rules and regulations of the Commission.  In addition,  certain
documents filed by the Company with the Commission have been incorporated herein
by reference. See "Incorporation of Certain Documents by Reference." For further
information  regarding  the  Company and the  Shares,  reference  is made to the
Registration  Statement,  including the exhibits and  schedules  thereto and the
documents incorporated herein by reference.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

The  following  documents,  which  have  been  filed  by the  Company  with  the
Commission,  are  incorporated  herein by reference:  (i) the  Company's  Annual
Report on Form  10-KSB/A  for the  fiscal  year ended  June 30,  1997;  (ii) the
Company's  Current Report on Form 8-K filed with the Commission on September 30,
1997,  as  amended  on Form  8-K/A  filed on  October  13,  1997;  and (iii) the
description of Common Stock contained in the Company's Registration Statement on
Form 8-A,  filed on March 19, 1996.  In  addition,  each  document  filed by the
Company  pursuant to Sections  13(a),  13(c),  14 or 15(d) of the  Exchange  Act
subsequent  to the  date of this  Prospectus  and  prior to  termination  of the
offering of Shares shall be deemed to be  incorporated  by  reference  into this
Prospectus and to be a part hereof from the date such document is filed with the
Commission.

Any statement  contained herein,  or any document,  all or a portion of which is
incorporated or deemed to be incorporated by reference  herein,  shall be deemed
to be modified or superseded for purposes of the Registration Statement and this
Prospectus  to  the  extent  that  a  statement  contained  herein,  or  in  any
subsequently  filed  document  that also is or is deemed to be  incorporated  by
reference herein,  modifies or supersedes such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute part of the Registration Statement or this Prospectus.

The Company will provide without charge to each person, including any beneficial
owner,  to whom a copy of this  Prospectus has been  delivered,  upon written or
oral request of any such person,  a copy of any or all of the  information  that
has  been  incorporated  by  reference  herein,  other  than  exhibits  to  such
documents,  unless such exhibits are specifically incorporated by reference into
the information that this Prospectus incorporates.  Written or oral requests for
such copies should be directed to:  SmartServ  Online,  Inc., One Station Place,
Stamford,   Connecticut  06902;  (203)  353-5950,  Attn:  Steven  T.  Francesco,
President.

                                        3
<PAGE>

                               PROSPECTUS SUMMARY

The  following  summary is  qualified  in its entirety by, and should be read in
conjunction  with, the more detailed  information  and financial  statements and
notes  thereto  appearing   elsewhere  or  incorporated  by  reference  in  this
Prospectus.

To  inform  investors  of  the  Company's  future  plans  and  objectives,  this
Prospectus  (and other  reports  and  statements  issued by the  Company and its
officers from time to time) contain certain statements  concerning the Company's
future  results,   future  performance,   intentions,   objectives,   plans  and
expectations that are or may be deemed to be  "forward-looking  statements." The
Company's  ability  to do this  has  been  fostered  by the  Private  Securities
Litigation Reform Act of 1995 (the "Reform Act"), which provides a "safe harbor"
for  forward-looking  statements to encourage  companies to provide  prospective
information so long as those statements are accompanied by meaningful cautionary
statements  identifying  important  factors that could cause  actual  results to
differ materially from those discussed in the statement. The Company believes it
is in the best  interest of investors  for the Company to take  advantage of the
"safe harbor" provisions of the Reform Act. Such forward-looking  statements are
subject  to a number  of known and  unknown  risks and  uncertainties  that,  in
addition to general  economic and  business  conditions  and those  described in
"Risk  Factors"  could  cause the  Company's  actual  results,  performance  and
achievements  to differ  materially  from  those  described  or  implied  in the
forward-looking statements.


                                  THE OFFERING

Securities Registered.....................8,165,000 shares of Common Stock to be
                                          issued from time to time upon exercise
                                          of the Company's  outstanding  Prepaid
                                          Warrants.

Common Stock outstanding
     prior to the offering hereby.........3,695,000 shares of Common Stock

Common Stock outstanding
     after the offering hereby............6,552,142 shares of Common Stock (1)

Common Stock trading symbol
     on NASDAQ ...........................SSOLC

- ------------------------------

(1)  Assumes all 4,000 Prepaid  Warrants  outstanding  on September 30, 1997 are
     exercised  at  $1.40  per  share  of  Common  Stock.  See  "Description  of
     Securities -- Prepaid  Warrants."  Does not include  shares of Common Stock
     issuable  upon  exercise  of other  outstanding  warrants  or of options to
     purchase Common Stock. See "Risk Factors".






                                       4
<PAGE>

                                  RISK FACTORS

THIS  OFFERING  INVOLVES  SUBSTANTIAL  INVESTMENT  RISK  AND  SHARES  SHOULD  BE
PURCHASED ONLY BY PERSONS WHO CAN AFFORD THE LOSS OF THEIR ENTIRE INVESTMENT. IN
EVALUATING AN INVESTMENT IN THE COMPANY AND ITS BUSINESS,  PROSPECTIVE INVESTORS
SHOULD  CAREFULLY   CONSIDER  THE  FOLLOWING  RISK  FACTORS  AS  WELL  AS  OTHER
INFORMATION SET FORTH  ELSEWHERE IN THIS  PROSPECTUS OR  INCORPORATED  HEREIN BY
REFERENCE.

           Net Losses;  Accumulated Deficit. The Company has incurred net losses
of $4,534,482  for the year ended June 30, 1997,  $2,966,287  for the year ended
June  30,  1996  and  $1,846,183  for the year  ended  June 30,  1995 and had an
accumulated  deficit  of  $9,881,870  at June  30,  1997 and a  working  capital
deficiency of $901,026 at June 30, 1997.  Losses have resulted  principally from
costs incurred in connection with  activities  aimed at developing the Company's
software,  information and transactional services and from costs associated with
the Company's marketing and administrative  activities. The Company has incurred
substantial  expenses and commitments,  has not derived any significant revenues
from operations and currently has minimal revenues from monthly subscriber fees.
There can be no assurance  that the Company will be able to continue  operations
as a going concern or develop  significant  revenues from operations or that its
operations will become  profitable.  The Company expects to have fluctuations in
revenues,  expenses,  losses and cash flow,  some of which could be significant.
Results of  operations  will depend upon  numerous  factors  including,  without
limitation,  the regulatory  environment,  introduction and market acceptance of
the Company's services, establishing alliances with strategic marketing partners
("Strategic  Marketing  Partners")  and  competition.  The  Company  expects  to
continue to incur losses at least through February 1998.

           Independent  Auditor's  Qualified Report. The report of the Company's
independent auditors with respect to the financial statements of the Company for
the year ended June 30, 1997 contains a paragraph as to the Company's ability to
continue as a going concern.  Among the factors cited by the auditors as raising
substantial  doubt as to the Company's ability to continue as a going concern is
that,  with  respect to the  periods  covered,  the Company  incurred  recurring
operating  losses  and has a  working  capital  deficiency.  See  the  financial
statements of the Company for the year ended June 30, 1997 and the notes thereto
and the Report of Independent Auditors included therein.

           Limited Operating  History;  No Assurance of Development of Services.
The  Company  was  formed in August  1993.  There can be no  assurance  that the
Company's  services will be successfully  marketed or achieve market acceptance.
The  likelihood  of success of the Company  must be  considered  in light of the
problems,  expenses,  difficulties,  complications and delays, many of which are
beyond the Company's  control,  frequently  encountered  in connection  with the
formation of a new business and in light of the competitive environment in which
the  Company is  operating.  There can be no  assurance  that the  Company  will
successfully  complete its proposed plans.  Accordingly,  the securities offered
hereby involve a high degree of risk and  purchasers  should be prepared to lose
their entire investment.

           Capital   Requirements;   Potential   Unavailability   of  Additional
Financing.  The  Company  estimates  that,  without a  significant  increase  in
revenues,  it has sufficient cash resources to fund its operations through April
1998, by which time the Company believes (based on current  projections) that it
will have a positive cash flow from  operations,  although there is no guarantee
that this will be the case.  Moreover,  if the Company's  assumptions  change or
prove to be  inaccurate  or its cash  resources  prove to be  insufficient,  the
Company may be required to seek additional  financing or curtail its activities.
The Company may be required to seek additional debt or equity  financing to fund
the  costs of  continuing  operations  until it  achieves  positive  cash  flow;
however,  the Company has no current  commitments or arrangements for additional
financing  and, in the case of equity  financing,  the Company needs to increase
the  amount  of  authorized  shares  of  Common  Stock,  which  action  requires
stockholder  approval.  There can be no assurance that such stockholder approval
will be  obtained  or,  if  obtained,  whether  any  additional  debt or  equity
financing will be available to the Company on acceptable terms, or at all.

           Competition.  The  market for online  information  and  transactional
services is highly competitive and subject to rapid innovation and technological
change, shifting consumer preferences and frequent new service introductions. In
addition to competing with other companies that provide  screen-based  phones in
combination  with online  services such as Online  Resources and  Communications
Corporation  and  Intelidata  Technologies,  the Company  also faces  increasing
competition  from  other  emerging  services   delivered  through  PCs  such  as
developing  transactional services offered by Checkfree  Corporation,  Microsoft
Corp.,  PC Quote,  Inc.,  Intuit Inc.,  Electronic  Data Systems Corp. and other
software and online companies.  The Company expects competition to increase from
existing   competitors   and   from   new   competitors,    possibly   including
telecommunications companies.  Established online information services including
America Online,  Inc.,  CompuServe Inc. and Prodigy Services Co. offer competing
services delivered through home computers. Most of the Company's competitors and
potential  competitors  have  substantially  greater  financial,  marketing  and
technical  resources than the Company.  The Company  believes that potential new
competitors,  including large multimedia and information  system companies,  are
increasing their focus on transaction  processing.  Increased competition in the
market for the Company's  services  could  materially  and adversely  affect the
Company's  results of  operations  through price  reductions  and loss of market
share.

           The information  content provided through the Company's  software and
communication   architecture  is  generally   purchased  through   non-exclusive
distribution  agreements.  While the Company is not dependent on any one content
provider,

                                       5
<PAGE>



existing and  potential  competitors  may enter into  agreements  with these and
other  such  providers  and  thereby  acquire  the  ability  to  deliver  online
information and transactional  services  substantially similar to those provided
by the Company.

           The Company  intends to continue to sell its  services  primarily  by
entering  into  non-exclusive  agreements  with  potential  Strategic  Marketing
Partners.  No  assurance  can be given that the Company will enter into any such
agreements with any such Strategic  Marketing Partners on terms favorable to the
Company, if at all, or that any such Strategic Marketing Partners will not enter
into similar arrangements with providers of competing services.  In addition, in
the event the Company  establishes  alliances with potential Strategic Marketing
Partners,  such Strategic  Marketing  Partners will face  competition from other
resellers of competing services.

           The principal  competitive  factors in the online  services  industry
include  content,   product  features  and  quality,  ease  of  use,  access  to
distribution channels, brand recognition, reliability and price.

           Government  Regulation  and Legal  Uncertainty.  The  Company  is not
currently  subject to direct  regulation other than federal and state regulation
generally  applicable  to  businesses.   However,   changes  in  the  regulatory
environment relating to the  telecommunications and media industry could have an
adverse effect on the Company's  business,  including  regulatory  changes which
directly or indirectly affect telecommunication costs or increase the likelihood
or  scope  of  competition  from  regional  telephone  companies.  Additionally,
legislative proposals from international,  federal and state governmental bodies
in the areas of content regulation, intellectual property and privacy rights, as
well as federal and state tax issues could  impose  additional  regulations  and
obligations  upon all online service  providers.  The Company cannot predict the
likelihood that any such legislation will pass, or the financial impact, if any,
the resulting regulation or taxation may have.

           Moreover,  the  applicability to online service providers of existing
laws  governing  issues  such as  intellectual  property  ownership,  libel  and
personal  privacy is  uncertain.  Recent  events  relating  to the use of online
services for illegal  activities  have increased  public focus and could lead to
increased  pressure on  legislatures  to impose  regulations  on online  service
providers  such as the  Company.  The law  relating to the  liability  of online
service  companies  for  information  carried on or  disseminated  through their
systems is  currently  unsettled  and has been the  subject  of  several  recent
private  lawsuits.  If similar actions were to be initiated against the Company,
costs incurred as a result of such actions could have a material  adverse effect
on the Company's business.

           Proprietary   Rights;   Substantial   Dependence   Upon   Proprietary
Information;  Access  to  Providers  of  Online  Information  and  Transactional
Services.  The Company has designed and developed its own information  platform,
"SmartServ",  based on Sun  Microsystems,  Inc.  computers  and  Oracle  Corp.'s
version  7.X  relational  database  manager,  to  support a variety  of end user
devices.  The Company  relies upon a  combination  of  contract  provisions  and
copyrights,  trade  secret laws and a service  mark and  trademark to attempt to
protect its proprietary  rights. The Company licenses the use of its services to
its Strategic  Marketing  Partners and direct  subscribers under agreements that
contain terms and conditions  prohibiting the  unauthorized  reproduction of the
Company's  software and  services.  Although the Company  intends to protect its
rights vigorously,  there can be no assurance that any of the foregoing measures
will be successful.

           The Company  seeks to protect  the source  code of its  software as a
trade secret and as an unpublished copyrighted work. The Company has obtained an
allowance of its U.S. trademark  application for the mark "SmartServ Online" for
the  computer  software  used with its  platform  services,  and  expects a U.S.
trademark  registration  for the mark to be  granted  in the near  future.  This
registration will have an initial term of 10 years and be renewable indefinitely
for successive 10-year terms upon filing proof of continued use of the mark. The
Company  has also filed an  intent-to-use  application  to  register  "SmartServ
Online" as a service  mark for its  platform  services  and as a  trademark  for
related computer hardware.  Additionally, the Company is giving consideration to
the submission of patent  applications  for various  aspects of its  information
delivery systems.

           The Company  believes that its service mark and  trademark  SmartServ
Online has significant  value and is important to the marketing of its services.
There can be no absolute assurance, however, that the Company's mark does not or
will not violate the proprietary rights of others, that the Company's mark would
be upheld if challenged  or that the Company  would not be prevented  from using
its mark, any of which could have an adverse effect on the Company. In addition,
there can be no  assurance  that the Company will have the  financial  resources
necessary to enforce or defend its mark.

           The Company  believes that its software,  services,  service mark and
trademark and other proprietary rights do not infringe on the proprietary rights
of  third  parties.  From  time  to  time,  however,  the  Company  may  receive
communications

                                       6
<PAGE>

from  third  parties  asserting  that  features  or  contents  of certain of its
services may infringe  copyrights or other rights of such parties.  To date, the
Company has received one such  communication,  dated May 23, 1995,  but believes
that the assertion contained therein is without merit. Since the receipt of such
letter,  the Company has not received  further  correspondence.  There can be no
assurance, however, that the infringement claim asserted in such letter will not
ultimately require the Company to enter into a royalty  arrangement or result in
litigation. Further, there can be no assurance that other third parties will not
assert infringement claims against the Company with respect to current or future
features,  content or  services or that any such  assertion  may not require the
Company to enter into royalty arrangements or result in litigation.

           Strategic  Marketing  Alliances.  The  Company  intends  to sell  its
services  primarily by entering into  non-exclusive  agreements  with  Strategic
Marketing  Partners who would brand the Company's  "bundled" services with their
own private  label,  promote  the  packaged  offering  and then  distribute  the
Company's  information package on screen-based  phones,  PCs, PDAs,  interactive
voice response  systems,  alpha numeric pagers and other personal  communication
systems  ("PCS")  devices to their clients for use. The  Company's  success will
depend (i) on its  ability to enter into  agreements  with  Strategic  Marketing
Partners, (ii) on the ultimate success of these Strategic Marketing Partners and
(iii) on the ability of the Strategic  Marketing Partners to successfully market
the  Company's  services.  The failure of the Company to complete its  strategic
alliance strategy or the failure of the Strategic  Marketing Partners to develop
and  sustain a market for the  Company's  services  would  materially  adversely
affect the Company's overall performance.

           The  information  services  offered by the Company are not unique and
are offered by a variety of other service  providers  including  America Online,
Prodigy and CompuServe,  as well as other Internet  service  providers.  Nor are
there  any  technical  or  exclusive  business   relationships   inhibiting  new
competitors from entering the markets targeted by the Company.

           Although the Company views strategic  marketing  alliances as a major
factor in the  successful  commercialization  of its  services,  there can be no
assurance that the Strategic  Marketing Partners would view an alliance with the
Company as significant to their businesses.

           Developing Market. Online information and transactional  services are
developing  markets.   Consumer  preferences  in  developing   technologies  are
difficult to predict.  Any future growth and  profitability  of the Company will
depend,   in  part,   upon  consumer   acceptance  of  online   information  and
transactional  services in general and a  significant  expansion in the consumer
market for  screen-based  telephones,  PCs, PDAs and interactive  voice response
system services in particular. Screen-based telephones, PCS devices and PDAs are
in the  early  stages  of  development  and  marketing.  Even if  these  markets
experience  substantial  growth,  there can be no assurance  that the  Company's
services will be commercially  successful or will benefit from such growth. Even
if initially  successful,  of which no  assurance  can be given,  any  continued
development of a market for the Company's  services will depend in part upon the
Company's ability to create and develop additional  services and adjust existing
services in accordance with changing  consumer  preferences,  all at competitive
prices.

           There can be no assurance that any of the risks  associated  with the
development  of new services  will not occur.  The  occurrence of one or more of
these  risks could have a material  adverse  effect on the  Company's  financial
condition and operating results.

           Dependence on Key Employees.  The Company is highly  dependent on its
executive  officers and two technical  employees,  the loss of any of whom could
have an adverse  impact on the future  operations  of the  Company.  The Company
believes that due to the rapid pace of innovation  within its industry,  factors
such  as the  technological  and  creative  skills  of its  personnel  are  more
important in  establishing  and  maintaining  a leadership  position  within the
industry than are any legal protections of the Company's  technology.  Given the
Company's  stage of  development,  the  Company is  dependent  on its ability to
recruit,  retain and  motivate  high  quality  personnel.  Competition  for such
personnel  is  intense  and the  inability  to  attract  and  retain  additional
qualified  employees or the loss of current key employees  could  materially and
adversely  affect  the  Company's  business,  operating  results  and  financial
condition.  Although  Messrs.  Sebastian E. Cassetta,  Chief Executive  Officer,
Chairman of the Board and  Secretary  of the Company,  and Steven T.  Francesco,
President,  Chief Operating  Officer and Board member of the Company,  have each
entered into employment agreements with the Company, the loss of the services of
either of Messrs.  Cassetta or Francesco  would have a material  adverse  effect
upon the Company's business,  financial condition and results of operations. The
Company  maintains  and is the sole  beneficiary  of key-person  life  insurance
policies on the lives of each of Messrs. Cassetta and Francesco in the amount of
$650,000.

                                       7
<PAGE>

           Fluctuations  in  Operating  Results.   The  Company  may  experience
fluctuations  in quarterly  operating  results due to, among other factors,  the
size and timing of  customer  subscriptions,  changes in the  Company's  pricing
policies or those of its competitors,  new service introductions or enhancements
by  competitors,   delay  in  the   introduction  of  new  services  or  service
enhancements  by  the  Company  or by  its  competitors,  customer  subscription
deferrals in anticipation of upgrades and new services, market acceptance of new
services,  the timing and nature of sales and  marketing  expenses,  development
expenses,  other changes in operating  expenses,  personnel  changes and general
economic conditions.

           Network  Operations.  The Company's  operations  are dependent on its
ability to protect its  computer  equipment  and the  information  stored in its
information  platform  against  damage by fire,  power loss,  telecommunications
failures,  unauthorized  intrusion and other events.  Any damage or failure that
causes  interruptions in the Company's  operations could have a material adverse
effect  on its  business.  While  the  Company  carries  property  and  business
interruption insurance to cover its computer operations, the coverage may not be
adequate to compensate for losses that may occur.

           Failure or Inability to Register  Shares.  If the Company fails or is
unable to timely  register  any of the  shares of  Common  Stock  issuable  upon
exercise of the Prepaid  Warrants as well as certain other  warrants,  or if the
Company fails to maintain its listing on the NASDAQ SmallCap Market, the Company
will incur penalties and costs pursuant to the terms of the Prepaid Warrants and
such other warrants and that certain  registration  rights  agreement  among the
Company and the Selling Stockholders (the "Registration Rights Agreement") and a
certain  other  registration  rights  agreement,  which may have a material  and
adverse effect on the Company.

           Request for Payment by Third Party.  In accordance  with the terms of
an engagement  letter (the  "Engagement  Letter") dated January 21, 1994 between
the Company and Tri-Cap  International (the "Finder"),  the Finder agreed to act
as  exclusive  investment  banker to the  Company  in  connection  with  certain
financing transactions.  By letter dated September 8, 1994, the Finder requested
payment of a monthly retainer and expenses  aggregating  $6,167, the issuance of
warrants  to  purchase  2% of the  Company's  fully-diluted  common  stock and a
placement fee, all of which it alleged it was owed under the Engagement  Letter.
Although no further  correspondence  has been  received by the Company  from the
Finder  since the  September  8, 1994 letter and the  Company's  belief that the
Finder has ceased  operations,  no assurance can be given that the Finder, or an
assignee  of the  Finder,  will not renew the  Finder's  request  for payment or
commence litigation or that such litigation will not be successful.

           Control by Management;  Possible Change of Control. The directors and
officers of the Company  beneficially  own  1,509,445  shares of Common Stock or
approximately  38.0% of the Company's  outstanding  shares of Common Stock. Such
officers are therefore in a position to significantly  influence the election of
the  Company's  directors  and  thereby  select the  management,  and direct the
policies, of the Company.  However, the Company and each of Messrs. Cassetta and
Francesco have entered into an agreement with Zanett  Capital,  Inc.  ("Zanett")
dated September 29, 1997 which provides,  among other things,  that for a period
of 5 years,  provided  there is an  occurence  of an event of default  under the
Prepaid Warrants,  at the request of Zanett the Company will appoint such number
of designees of Zanett to its Board of Directors so that the designees of Zanett
will  constitute  a majority  of the  members of the Board of  Directors  of the
Company.  Further,  Messrs.  Cassetta  and  Francesco  have agreed to vote their
shares of Common  Stock,  representing  approximately  32.5% of the  outstanding
stock of the Company, and any shares they may acquire in the future, in favor of
the designees of Zanett at each Annual Meeting of Stockholders of the Company at
which  Directors  are  elected.  In addition,  Mr.  Bruno  Guazzoni has received
warrants to purchase an aggregate of 3,555,555  shares of the  Company's  Common
Stock at an exercise  price of $1.125 per share,  3,055,555 of which are subject
to stockholder approval, plus Prepaid Warrants.  Subject to certain restrictions
on the exercise of warrants  causing Mr. Guazzoni to beneficially  own more than
4.99% of the  Company's  Common  Stock,  if Mr.  Guazzoni  exercises  all of his
warrants and,  assuming no other person or entity  exercises  warrants and there
are no  future  stock  issuances,  Mr.  Guazzoni  will  hold a  majority  of the
Company's  Common Stock and have the ability to elect  directors to the Board of
Directors (the "Board").

           Anti-Takeover   Provisions.   The  Company's   Amended  and  Restated
Certificate  of  Incorporation  (the "Restated  Certificate  of  Incorporation")
restricts the ability of stockholders to call  stockholders  meetings,  provides
that the  Company's  stockholders  may not act by written  consent or change the
number of directors and classifies its Board of Directors.  These provisions may
have the effect of  deterring  or delaying  certain  transactions  involving  an
actual or potential change in control of the Company,  including transactions in
which its stockholders  might otherwise  receive a premium for their shares over
then  current  market  prices and may limit the ability of its  stockholders  to
approve transactions that they may deem to be in their best interests.

           Absence of  Dividends.  The Company has never paid cash  dividends on
the  Common  Stock and does not  anticipate  paying  any cash  dividends  in the
foreseeable future.

           Common  Stock  Eligible  for Future  Sale.  Future sales of shares of
Common  Stock by  existing  stockholders  under Rule 144 of the  Securities  Act
("Rule 144") or through the exercise of outstanding  registration  rights or the
issuance of shares of Common  Stock upon the  exercise of the Prepaid  Warrants,
options or other warrants could materially  adversely affect the market price of
the Common Stock and could  materially  impair the Company's  future  ability to
raise capital through an

                                        8
<PAGE>

offering of equity  securities.  A substantial  number of shares of Common Stock
are  available  for sale  under  Rule 144 in the  public  market or will  become
available for sale in the near future and no  predictions  can be made as to the
effect,  if any,  that market sales of such shares or the  availability  of such
shares  for  future  sale  will have on the  market  price of the  Common  Stock
prevailing from time to time. The Company, its executive officers, directors and
certain others who were stockholders at the time of its initial public offering,
agreed that, subject to certain exceptions, they will not offer, sell or dispose
of any Common Stock or any securities  convertible into, or exchangeable for, or
warrants to purchase or acquire,  shares of Common Stock  without the consent of
Rickel & Associates,  Inc.,  the  underwriter  of the Company's  initial  public
offering,  until September 21, 1997. An aggregate of 1,515,765  shares of Common
Stock are subject to such restrictions.

           Possible Delisting and Risk of Low-Priced  Securities.  The Company's
Common  Stock  and  outstanding  Public  Warrants  are  quoted  on the  National
Association of Securities  Dealers  Automatic  Quotation System  ("NASDAQ").  To
continue  to be listed,  NASDAQ  requires  satisfaction  of certain  maintenance
criteria.  These criteria  include  $2,000,000 of total assets and $1,000,000 in
capital and surplus.  By letter dated May 22, 1997,  NASDAQ  advised the Company
that it did not then meet these  criteria.  At a hearing held on  September  11,
1997, NASDAQ provided an extension to meet its listing requirements to September
30, 1997, the date upon which the 1997 Private  Placement was  consummated.  The
Company received net proceeds of approximately  $2,643,941 from the 1997 Private
Placement  and  management  believes it is currently in  compliance.  The NASDAQ
hearing panel is reviewing the Company's compliance with NASDAQ's  requirements.
No assurance can be given that NASDAQ will agree with the  Company's  view as to
compliance  or that the  Company  will  continue  in  compliance  with  NASDAQ's
requirements.  If the Company is unable to satisfy NASDAQ's maintenance criteria
in the future,  the Common Stock and the Public  Warrants  may be delisted  from
trading on NASDAQ. If the Common Stock and the Public Warrants are delisted from
trading on  NASDAQ,  trading,  if any,  would  thereafter  be  conducted  in the
over-the-counter  market  in the  so-called  "pink  sheets"  or the  "Electronic
Bulletin  Board" of the National  Association  of Securities  Dealers,  Inc. and
consequently  an investor  will likely find it more  difficult to dispose of the
Company's securities and the Public Warrants would no longer be redeemable.

           The  Securities  Enforcement  and  Penny  Stock  Reform  Act of  1990
requires  additional  disclosure  relating  to the  market  for penny  stocks in
connection  with  trades  in any  stock  defined  as a penny  stock.  Commission
regulations  generally  define a penny stock to be an equity security that has a
market price of less than $5.00 per share,  subject to certain exceptions.  Such
exceptions include any equity security listed on NASDAQ or a national securities
exchange and any equity  security  issued by an issuer that has (i) net tangible
assets of at least $2,000,000,  if such issuer has been in continuous  operation
for three years, (ii) net tangible assets of at least $5,000,000, if such issuer
has been in  continuous  operation  for less than three  years or (iii)  average
annual  revenue of at least  $6,000,000,  if such issuer has been in  continuous
operation  for less than three  years.  Unless an exception  is  available,  the
regulations  require the delivery,  prior to any  transaction  involving a penny
stock, of a disclosure  schedule explaining the penny stock market and the risks
associated therewith.

           In addition, if the Company's securities are not quoted on NASDAQ, or
if the Company does not meet the other exceptions to the penny stock regulations
cited above, trading in the Company's securities,  including exercising warrants
to purchase shares of Common Stock,  would be covered by Rule 15g-9  promulgated
under the  Exchange  Act for non- NASDAQ and  non-national  securities  exchange
listed securities. Under such rule, broker/dealers who recommend such securities
to persons other than established customers and accredited investors must make a
special  written  suitability  determination  for the  purchaser and receive the
purchaser's  written agreement to a transaction  prior to sale.  Securities also
are exempt from this rule if the market price is at least $5.00 per share.

           If  the  Company's  securities  become  subject  to  the  regulations
applicable to penny stocks,  the market  liquidity for the Company's  securities
could be adversely  affected.  In such event,  the  regulations  on penny stocks
could limit the ability of broker/dealers  to sell the Company's  securities and
thus the  ability  of  purchasers  of the  Company's  securities  to sell  their
securities in the secondary market.

           Effect of  Issuance  of Common  Stock Upon  Exercise  of  Outstanding
Warrants. The Company has outstanding warrants to purchase an aggregate of up to
2,662,500 shares of Common Stock, not including the Prepaid Warrants,  placement
agent  warrants to purchase  670,200 shares of Common Stock issued to The Zanett
Securities  Corporation,  warrants to purchase  581,300  shares of Common  Stock
issued to Zanett  Lombardier,  Ltd., or warrants to purchase 3,555,555 shares of
Common Stock issued to Messr. Bruno Guazzoni,  3,055,555 of which are subject to
stockholder  approval,  pursuant to a consulting agreement with the Company (the
Prepaid  Warrants  and  all  other  outstanding   warrants   collectively,   the
"Outstanding Warrants").  Unless registered for sale, any shares of Common Stock
acquired  upon  the  exercise  of any of  such  Outstanding  Warrants  would  be
"restricted  securities" for purposes of Rule 144, subject to a one-year holding
period which commences when shares are issued upon

                                        9
<PAGE>

exercise of a warrant  and the volume and other  restrictions  of Rule 144.  The
Company has agreed to file registration  statements with the Commission relating
to the  14,887,500  shares  of  Common  Stock  issuable  upon  exercise  of such
Outstanding  Warrants and to ensure that such  registration  statements are kept
effective. In addition, the holders of the 2,025,000 Public Warrants have demand
and/or  "piggyback"  registration  rights  with  respect to the shares of Common
Stock  issuable  upon  exercise of such warrants held by them and the holders of
299,485 shares of Common Stock have similar registration rights.

           The exercise of the  Outstanding  Warrants  issued by the Company and
the sale of the underlying shares of Common Stock (or even the potential of such
exercise  or sale)  may have a  depressive  effect  on the  market  price of the
Company's  securities  depending  on the  timing of such  sales,  and may have a
dilutive effect on the book value per share of Common Stock. Moreover, the terms
upon which the Company will be able to obtain  additional  equity capital may be
adversely  affected  because  the  holders of the  Outstanding  Warrants  can be
expected  to exercise  them,  to the extent they are able to, at a time when the
Company would, in all likelihood,  be able to obtain any needed capital on terms
more favorable to the Company than those provided in the warrants.  In addition,
depending  upon  market  conditions  at the  time  of  exercise  of the  Prepaid
Warrants, the number of shares of Common Stock issuable upon such exercise could
increase  significantly  in the event of a decrease in the trading  price of the
Common Stock.  Purchasers of Common Stock could therefore experience significant
dilution upon exercise of the Prepaid Warrants.

           Limitation  on  Liability  of Directors  for  Monetary  Damages.  The
Restated  Certificate  of  Incorporation  of the  Company  contains a  provision
limiting,  to the full extent permitted by Delaware law,  personal  liability of
the Company's  directors for monetary  damages for breach of fiduciary  duty. By
virtue of this provision,  under current Delaware law, a director of the Company
will not be personally  liable for monetary  damages for breach of his fiduciary
duty as a  director,  except  for  liability  for (i) any  breach of his duty of
loyalty to the Company or to its  stockholders,  (ii) acts or  omissions  not in
good faith or which involve  intentional  misconduct  or a knowing  violation of
law, (iii) dividends or stock  purchases or redemptions  that are unlawful under
Delaware law and (iv) any transaction from which he derives an improper personal
benefit.

                                 USE OF PROCEEDS

The proceeds from the sale of the shares of Common Stock  issuable upon exercise
of the Prepaid Warrants offered hereby are solely for the account of the Selling
Stockholders.  Accordingly,  although  the  Company  received  net  proceeds  of
approximately $2,643,941 in the 1997 Private Placement, the Company will receive
none of the proceeds from sales of the Common Stock.

                              SELLING STOCKHOLDERS

The Shares being offered for resale by the Selling Stockholders were acquired in
connection  with the 1997 Private  Placement and consist of the shares of Common
Stock  issuable upon exercise of the Prepaid  Warrants.  In connection  with the
1997 Private  Placement,  the Company granted the Selling  Stockholders  certain
registration   rights   pursuant  to  which  the  Company  agreed  to  keep  the
Registration  Statement, of which this Prospectus is a part, effective until the
earlier  of: (i) date that all of such  Shares  have been sold  pursuant  to the
Registration  Statement  and (ii) the date on  which  all of the  Shares  may be
immediately  sold to the public  without  registration  pursuant  to Rule 144(k)
under the Securities Act or any successor provision. The Company and the Selling
Stockholders  have agreed to  indemnify  each other  against  certain  expenses,
claims,  losses,  damages and  liabilities (or action in respect  thereof).  The
Company  has agreed to pay its  expenses  of  registering  the Shares  under the
Securities  Act,  including  registration  and filing fees,  blue sky  expenses,
printing expenses,  accounting fees, administrative expenses and its own counsel
fees.

The following table sets forth the name of each Selling Stockholder,  the number
of shares of Common Stock beneficially  owned by such Selling  Stockholder as of
October  29,  1997 and the  number  of  Shares  being  offered  by each  Selling
Stockholder.  The Shares being  offered  hereby are being  registered  to permit
public secondary trading,  and the Selling Stockholders may offer all or part of
the shares for resale from time to time. However,  such Selling Stockholders are
under no  obligation  to sell all or any  portion  of such  Shares  nor are such
Selling  Stockholders  obligated  to sell  any  Shares  immediately  under  this
Prospectus.  All information  with respect to share ownership has been furnished
by the Selling  Stockholders.  Because the Selling  Stockholders may sell all or
part of their  Shares,  no estimates  can be given as to the number of shares of
Common Stock that will be held by any Selling  Stockholder  upon  termination of
any offering made hereby. See "Plan of Distribution."

                                       10
<PAGE>



Pursuant to Rule 416 under the Securities  Act,  Selling  Stockholders  may also
offer  and sell  shares of Common  Stock  issued  with  respect  to the  Prepaid
Warrants as a result of stock splits,  stock dividends or similar  transactions,
the effect of anti- dilution provisions contained in the Prepaid Warrants and by
reason of changes in the exercise  price of the Prepaid  Warrants in  accordance
with the terms  thereof.  This is not intended to  constitute a prediction as to
the number of shares of Common  Stock into which the  Prepaid  Warrants  will be
exercised.

<TABLE>
<CAPTION>
                                                                          Shares of Common
                                                                            Stock Owned
                                                                          after Offering (2)
                                                                         -------------------
                                     Shares of
                                    Common Stock
                                    Beneficially         Shares of
                                    Owned as of        Common Stock
Selling Stockholder (3)           10/20/97 (1)(3)    to be Sold (1)(2)   Number (2)  Percent
- -----------------------           ----------------   -----------------   ----------  -------
<S>                                   <C>                 <C>                <C>        
Optimum Fund                          357,142             357,142            0         *
ProFutures Special Equities           
Fund, L.P.                            357,142             357,142            0         *
American High Growth Equities         
Retirement Trust                      107,142             107,142            0         *
William G. Spears                      71,428              71,428            0         *
Dr. William McGuire                    71,428              71,428            0         *
Samuel L. Milbank                      35,714              35,714            0         *
Arnhold and S. Bleichroeder, Inc.     357,142             357,142            0         *
Zanett Lombardier, Ltd.               785,714             785,714            0         *
Emral Holdings                        214,285             214,285            0         *
Steven B. Rosner                       53,571              53,571            0         *
Joseph Habert                          40,000              40,000            0         *
Bruno Guazzoni                        406,428             406,428            0         *
                                    ---------           ---------           -------  
     Total                          2,857,136           2,857,136            0         *
</TABLE>

* Less than 1%
- -----------------
(1)  Assumes  that all of the  Selling  Stockholders  will  convert all of their
     Prepaid  Warrants  into  Common  Stock at a price of $1.40  per  share  and
     eliminates  any  fractional  shares.  Pursuant to the terms of each Prepaid
     Warrant,  the Selling  Stockholders  may convert each Prepaid  Warrant into
     such number of shares of Common Stock as is determined  by dividing  $1,000
     by the  lesser  of (i)  70%  (less  1% for  each  60 day  period  following
     September 30, 1997) of the average closing bid price on the NASDAQ SmallCap
     Market  for the ten  trading  days  prior to the date of  exercise  or (ii)
     $1.40.
(2)  Assumes  that each of the Selling  Stockholders  sells all of the shares of
     Common Stock offered hereby during the effective period of the Registration
     Statement.  The actual number of shares of Common Stock  offered  hereby is
     subject  to  change  and  could  be  materially  greater  or less  than the
     estimated amount indicated,  depending upon a number of factors, including,
     but not limited to, (i) the average  closing bid price of the Common  Stock
     for the ten trading days prior to the date of exercise, (ii) whether any of
     the Prepaid  Warrants  have been  redeemed and (iii)  whether the number of
     shares of the Common Stock  outstanding  have been  adjusted to account for
     any  stock  dividend,   stock  split  and  similar  transactions  or  other
     adjustment.
(3)  Except under certain  circumstances,  none of the Selling  Stockholders  is
     entitled to exercise the Prepaid  Warrants to the extent that such exercise
     would cause the Selling  Stockholder to beneficially own more than 4.99% of
     the total outstanding Common Stock of the Company. Therefore, the number of
     shares set forth herein and which a Selling  Stockholder  may sell pursuant
     to this Prospectus may exceed the number of shares such Selling Stockholder
     may  beneficially  own as  determined  pursuant  to  Section  13(d)  of the
     Exchange Act. Does not include  warrants to purchase  581,300 shares of the
     Company's  Common  Stock issued to Zanett  Lombardier,  Ltd and warrants to
     purchase  3,555,555  shares of the  Company's  Common Stock issued to Bruno
     Guazzoni 3,055,555 of which are subject to stockholder approval.

                                       11
<PAGE>

           Zanett Lombardier,  Ltd. received warrants to purchase 581,300 shares
of the Common Stock in connection  with a certain Line of Credit  Agreement with
the Company  dated as of May 29,  1997,  as amended as of  September  16,  1997.
Messr.  Bruno Guazzoni  received  warrants to purchase  3,555,555  shares of the
Common  Stock  3,055,555  of which  are  subject  to  stockholder  approval,  in
connection  with a certain  Consulting  Agreement  entered into with the Company
dated  September  29,  1997.  Except  as  stated  herein,  none of such  Selling
Shareholders is affiliated with the Company or has had any material relationship
with the Company within the past three years.

                            DESCRIPTION OF SECURITIES

GENERAL

The  authorized  capital stock of the Company  consists of 15,000,000  shares of
Common Stock, par value $.01 per share. As of the date hereof,  3,695,000 shares
of Common Stock are issued and outstanding.  The Company  currently has reserved
11,305,000 shares of Common Stock for issuance  pursuant to outstanding  options
and warrants.

COMMON STOCK

The holders of the Common  Stock are entitled to one vote for each share held of
record  on all  matters  submitted  to a vote  of  stockholders.  The  Company's
Restated  Certificate of Incorporation and By-Laws do not provide for cumulative
voting rights in the election of directors.  Accordingly,  holders of a majority
of the shares of Common Stock  entitled to vote in any election of directors may
elect all of the directors  standing for  election.  Holders of Common Stock are
entitled to receive  ratably such  dividends as may be declared by the Board out
of funds legally available therefor. In the event of a liquidation,  dissolution
or winding up of the  Company,  holders of Common  Stock are  entitled  to share
ratably in the assets remaining after payment of liabilities.  Holders of Common
Stock  have  no  preemptive,   conversion  or  redemption  rights.  All  of  the
outstanding shares of Common Stock are fully-paid and nonassessable.

PREPAID WARRANTS

On  September  30,  1997,  SmartServ  Online,  Inc.,  a  Delaware   corporation,
consummated  the sale of  $4,000,000  of Prepaid  Warrants  of the  Company at a
purchase  price of $1,000 per warrant in a private  placement  exempted from the
registration requirements of the Securities Act of 1933, as amended, pursuant to
Regulation D promulgated thereunder.

The Prepaid  Warrants are exercisable for shares of the Company's  common stock,
par value $0.01 per share.  Prepaid  Warrants may be exercised at any time after
the  earlier of the date on which a  registration  statement  has been  declared
effective by the Commission or 90 days after their date of issuance. The Prepaid
Warrants  expire on September 29, 2000.  One-third of the shares of Common Stock
issued upon  exercise of the Prepaid  Warrants  will be locked up for 60, 90 and
120  days,  respectively,   following  the  effectiveness  of  the  registration
statement,  on a pro rata  basis.  The  initial  exercise  price of the  Prepaid
Warrants  will be the lesser of (i) 70% of the average  closing bid price of the
Common Stock as reported on the Nasdaq  SmallCap  Market for the 10 trading days
ending on the day prior to the date of  exercise  or (ii) $1.40 per  share.  The
exercise price  percentage  shall be reduced by an additional 1% on the 60th day
following  the  date  of  original  issue  of  the  Prepaid  Warrants  and by an
additional 1% for each 60 day period thereafter that the Prepaid Warrants remain
unexercised. In no event will the exercise price exceed $1.40.

Redemption Provision

At the option of the holders of the Prepaid  Warrants,  if the Company  fails to
maintain an adequate  reserve of authorized but unissued shares of Common Stock,
the Company may be required to redeem for cash certain of the prepaid  amount of
the Prepaid Warrant.

Voting, Dividends, Liquidation

The holders of Prepaid  Warrants  have no right to vote on matters  submitted to
the stockholders of the Company,  have no right to receive dividends and are not
entitled  to share in the  assets of the  Company  in the event of  liquidation,
dissolution or winding up of the Company's affairs.

                                       12
<PAGE>

                    DELAWARE BUSINESS COMBINATION PROVISIONS

Subject to certain exceptions, Section 203 of the General Corporation Law of the
State of Delaware (the "GCL")  prohibits a publicly  held  Delaware  corporation
from engaging in any "business combination" with an "interested stockholder" for
a three-year period following the date on which such person became an interested
stockholder,  unless  (i)  prior to such  date the  board  of  directors  of the
corporation  approved either the business  combination or the transaction  which
resulted  in the  stockholder  becoming  an  interested  stockholder,  (ii) upon
consummation  of the transaction  which resulted in the stockholder  becoming an
interested  stockholder,  the interested  stockholder  owned at least 85% of the
voting  stock  of the  corporation  outstanding  at  the  time  the  transaction
commenced (excluding certain shares) or (iii) on or subsequent to such date, the
business  combination is approved by the board of directors and authorized at an
annual or special meeting of stockholders,  and not by written  consent,  by the
affirmative  vote of at least 66-2/3% of the  outstanding  voting stock which is
not owned by the interested  stockholder.  A "business combination" when used in
reference to any corporation and any interested  stockholder of such corporation
includes a merger,  asset sale or other transaction which results in a financial
benefit  to  the  interested   stockholder.   An  "interested   stockholder"  is
essentially  a  person  who,  either  alone  or  together  with  affiliates  and
associates of the  corporation,  owns (or within the past three years has owned)
15% or more of the  corporation's  voting  stock.  It is  anticipated  that  the
provisions  of Section 203 of the GCL may  encourage  any person  interested  in
acquiring  the  Company  to  negotiate  in  advance  with the  Board  since  the
stockholder approval requirement would be avoided if a majority of the Company's
directors  then in  office  approved  either  the  business  combination  or the
transaction that resulted in such person becoming an interested stockholder. The
Board approved the transaction whereby the Prepaid Warrants were issued.

                    INDEMNIFICATION OF DIRECTORS AND OFFICERS

Section  102(b)(7) of the GCL enables a corporation in its original  certificate
of  incorporation  or an  amendment  thereto to  eliminate or limit the personal
liability of a director to a corporation or its  stockholders  for violations of
the director's fiduciary duty, except (i) for any breach of a director's duty of
loyalty to the corporation or its  stockholders,  (ii) for acts or omissions not
in good faith or which involve intentional  misconduct or a knowing violation of
law,  (iii)  pursuant  to Section 174 of the GCL  (providing  for  liability  of
directors  for  unlawful  payment of dividends  or unlawful  stock  purchases or
redemptions),  or (iv) for any  transaction  from  which a  director  derived an
improper  personal  benefit.  The Restated  Certificate of  Incorporation of the
Company  provides in effect for the elimination of the liability of directors to
the extent permitted by the GCL.

Section 145 of the GCL  provides,  in summary,  that  directors  and officers of
Delaware  corporations  are  entitled,   under  certain  circumstances,   to  be
indemnified  against all expenses and liabilities  (including  attorney's  fees)
incurred by them as a result of suits brought  against them in their capacity as
a  director  or  officer,  if they  acted in good  faith  and in a  manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation, and, with respect to any criminal action or proceeding, if they had
no reasonable  cause to believe their  conduct was unlawful;  provided,  that no
indemnification  may be made against expenses in respect of any claim,  issue or
matter  as to  which  they  shall  have  been  adjudged  to  be  liable  to  the
corporation,  unless and only to the extent  that the court in which such action
or  suit  was  brought  shall  determine  upon  application  that,  despite  the
adjudication of liability but in view of all the circumstances of the case, they
are fairly and  reasonably  entitled to indemnity  for such  expenses  which the
court shall deem proper. Any such indemnification may be made by the corporation
only  as  authorized  in  each  specific  case  upon  a  determination   by  the
stockholders or disinterested  directors that  indemnification is proper because
the indemnitee has met the applicable standard of conduct. The Company's By-laws
entitle officers and directors of the Company to  indemnification to the fullest
extent permitted by the GCL.

The Company maintains an insurance policy with respect to potential  liabilities
of its  directors  and  officers,  including  potential  liabilities  under  the
Securities Act.

Insofar as indemnification  for liabilities arising under the Securities Act may
be  permitted to  directors,  officers  and  controlling  persons of the Company
pursuant to the provisions  described above, or otherwise,  the Company has been
advised that in the opinion of the Commission  such  indemnification  is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the  registrant of expenses  incurred or
paid  by a  director,  officer  or  controlling  person  of the  Company  in the
successful

                                       13
<PAGE>

defense of any action, suit or proceeding) is asserted by such director, officer
or controlling  person in connection with the securities being  registered,  the
Company  will,  unless in the opinion of its counsel the matter has been settled
by  controlling  precedent,  submit to a court of appropriate  jurisdiction  the
question  whether  such  indemnification  by  it is  against  public  policy  as
expressed in the Securities  Act and will be governed by the final  adjudication
of such issue.

                              PLAN OF DISTRIBUTION

The  Shares  may be  sold or  distributed  from  time  to  time  by the  Selling
Stockholders or by pledgees, donees or transferees of, or successors in interest
to, the  Selling  Stockholders,  directly to one or more  purchasers  (including
pledgees)  or through  brokers,  dealers or  underwriters  who may act solely as
agents or may acquire Shares as principals,  at market prices  prevailing at the
time of sale, at prices related to such prevailing  market prices, at negotiated
prices or at fixed prices,  which may be changed. The distribution of the Shares
may be effected in one or more of the following  methods:  (i) ordinary  brokers
transactions, which may include long or short sales, (ii) transactions involving
cross  or block  trades  or  otherwise  on the  NASDAQ  SmallCap  Market,  (iii)
purchases by brokers,  dealers or  underwriters  as principal and resale by such
purchasers  for their own  accounts  pursuant to this  Prospectus,  (iv) "at the
market" to or through  market  makers or into an existing  market for the Common
Stock,  (v) in other ways not  involving  market makers or  established  trading
markets,  including direct sales to purchasers or sales effected through agents,
(vi)  through  transactions  in  options,  swaps or other  derivatives  (whether
exchange listed or otherwise),  or (vii) any combination of the foregoing, or by
any other legally  available  means.  In addition,  the Selling  Stockholders or
their  successors  in  interest  may  enter  into  hedging   transactions   with
broker-dealers  who may engage in short sales of Shares in the course of hedging
the  positions   they  assume  with  the  Selling   Stockholders.   The  Selling
Stockholders or their successors in interest may also enter into option or other
transactions   with   broker-dealers   that   require   the   delivery  by  such
broker-dealers of the Shares,  which Shares may be resold thereafter pursuant to
this Prospectus.

Brokers,  dealers,  underwriters or agents  participating in the distribution of
the Shares may receive  compensation  in the form of discounts,  concessions  or
commissions  from the Selling  Stockholders  and/or the purchasers of Shares for
whom such broker-dealers may act as agent or to whom they may sell as principal,
or both (which compensation as to a particular broker-dealer may be in excess of
customary  commissions).  The Selling Stockholders and any broker-dealers acting
in  connection  with  the  sale of the  Shares  hereunder  may be  deemed  to be
underwriters  within the meaning of Section 2(11) of the Securities Act, and any
commissions  received  by them and any profit  realized by them on the resale of
Shares  as  principals  may  be  deemed  underwriting   compensation  under  the
Securities  Act.  Neither the Company nor any Selling  Stockholder can presently
estimate  the amount of such  compensation.  The  Company  knows of no  existing
arrangements between any Selling Stockholder and any other stockholder,  broker,
dealer, underwriter or agent relating to the sale or distribution of the Shares.

Except for the net proceeds received from the sale of the Prepaid Warrants,  the
Company will not received any proceeds  from the sale of the Shares  pursuant to
this Prospectus. The Company has agreed to bear the expenses of the registration
of the shares,  including  legal and  accounting  fees,  and such  expenses  are
estimated to be $23,000.

The Company has informed the Selling Stockholders that certain anti-manipulative
rules  contained in Regulation M under the Exchange Act may apply to their sales
in the market and has  furnished  each Selling  Stockholder  with a copy of such
rules  and  has  informed  them of the  need  for  delivery  of  copies  of this
Prospectus.

Selling  Stockholders may also use Rule 144 under the Securities Act to sell the
Shares if they meet the criteria and conform to the requirements of such Rule.

                                 TRANSFER AGENT

The  Transfer  Agent and  Registrar  for the Common Stock is  Continental  Stock
Transfer & Trust Company , Two Broadway, New York, New York 10004; its telephone
number is (212) 509-4000.

                                       14

<PAGE>

                                  LEGAL MATTERS

The validity of the Shares of Common Stock  offered  hereby has been passed upon
for the  Company by Parker  Chapin  Flattau & Klimpl,  LLP,  1211  Avenue of the
Americas, New York, New York 10036-8735; its telephone number is (212) 704-6000.

                                     EXPERTS

The financial  statements of SmartServ Online,  Inc.  appearing in the Company's
Annual  Report  on Form  10-KSB/A  for the year  ended  June 30,  1997 have been
audited by Ernst & Young LLP, independent auditors, as set forth in their report
thereon (which  contains an explanatory  paragraph with respect to the Company's
ability to continue as a going concern) included therein and incorporated herein
by reference.  Such financial statements are incorporated herein by reference in
reliance  upon such  report  given on the  authority  of such firm as experts in
accounting and auditing.



                                       15

<PAGE>

NO  DEALER,  SALESPERSON  OR  OTHER  PERSON  HAS  BEEN  AUTHORIZED  TO GIVE  ANY
INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED IN THIS
PROSPECTUS  AND,  IF GIVEN OR  MADE,  SUCH  INFORMATION  OR  REPRESENTATIONS  IN
CONNECTION  WITH THIS OFFERING MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY  THE  COMPANY  OR BY THE  SELLING  STOCKHOLDERS.  THIS  PROSPECTUS  DOES  NOT
CONSTITUTE  AN  OFFER  TO SELL OR A  SOLICITATION  OF AN OFFER TO BUY ANY OF THE
SECURITIES  OFFERED HEREBY BY ANYONE IN ANY  JURISDICTION IN WHICH SUCH OFFER OR
SOLICITATION  IS NOT  AUTHORIZED  OR IN WHICH THE  PERSON  MAKING  SUCH OFFER OR
SOLICITATION  IS NOT  QUALIFIED TO DO SO OR TO ANY PERSON TO WHOM IT IS UNLAWFUL
TO MAKE SUCH OFFER OR SOLICITATION.  NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY SALE MADE HEREUNDER SHALL,  UNDER ANY  CIRCUMSTANCES,  CREATE AN IMPLICATION
THAT THE  INFORMATION  CONTAINED  HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO
THE DATE OF THIS PROSPECTUS.



                                ----------------



                                TABLE OF CONTENTS                           PAGE
- -------------------------------------------------------------------------   ----

Forward Looking Statements.................................................   3
Available Information .....................................................   3
Incorporation of Certain Documents by Reference ...........................   3
Prospectus Summary.........................................................   4
Risk Factors ..............................................................   5
Use of Proceeds ...........................................................  10
Selling Stockholders ......................................................  10
Description of Securities .................................................  12
Delaware Business Combination Provisions...................................  13
Indemnification of Directors and Officers..................................  13
Plan of Distribution.......................................................  14
Legal Matters .............................................................  15
Experts ...................................................................  15


- --------------------------------------------------------------------------------




                                    8,165,000
                             SHARES OF COMMON STOCK
                            Par Value $0.01 per Share
                         (Issuable upon the exercise of
                     Prepaid Common Stock Purchase Warrants)

                             SMARTSERV ONLINE, INC.


                                 --------------

                                   PROSPECTUS

                                 --------------


                                November 3, 1997




                                       
<PAGE>

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

The following  table sets forth the fees and expenses  payable by the Company in
connection with the issuance and distribution of the securities being registered
hereunder,  other than  underwriting  discounts and commissions.  Except for the
Securities and Exchange Commission registration fee, all amounts are estimates.


SEC Registration Fee                                     $ 4,639.20
Legal Fees and Expenses                                   10,000.00
Accounting Fees and Expenses                               5,000.00
Miscellaneous Expenses                                     3,360.80
                                                         ----------
    Total                                                $23,000.00
                                                         ==========

All of the costs identified above will be paid by the Company.


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

Section  102(b)(7) of the GCL enables a corporation in its original  certificate
of  incorporation  or an  amendment  thereto to  eliminate or limit the personal
liability of a director to a corporation or its  stockholders  for violations of
the director's fiduciary duty, except (i) for any breach of a director's duty of
loyalty to the corporation or its  stockholders,  (ii) for acts or omissions not
in good faith or which involve intentional  misconduct or a knowing violation of
law,  (iii)  pursuant  to Section 174 of the GCL  (providing  for  liability  of
directors  for  unlawful  payment of dividends  or unlawful  stock  purchases or
redemptions),  or (iv) for any  transaction  from  which a  director  derived an
improper  personal  benefit.  The Restated  Certificate of  Incorporation of the
Company  provides in effect for the elimination of the liability of directors to
the extent permitted by the GCL.

Section 145 of the GCL  provides,  in summary,  that  directors  and officers of
Delaware  corporations  are  entitled,   under  certain  circumstances,   to  be
indemnified  against all expenses and liabilities  (including  attorney's  fees)
incurred by them as a result of suits brought  against them in their capacity as
a  director  or  officer,  if they  acted in good  faith  and in a  manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation, and, with respect to any criminal action or proceeding, if they had
no reasonable  cause to believe their  conduct was unlawful;  provided,  that no
indemnification  may be made against expenses in respect of any claim,  issue or
matter  as to  which  they  shall  have  been  adjudged  to  be  liable  to  the
corporation,  unless and only to the extent  that the court in which such action
or  suit  was  brought  shall  determine  upon  application  that,  despite  the
adjudication of liability but in view of all the circumstances of the case, they
are fairly and  reasonably  entitled to indemnity  for such  expenses  which the
court shall deem proper. Any such indemnification may be made by the corporation
only  as  authorized  in  each  specific  case  upon  a  determination   by  the
stockholders or disinterested  directors that  indemnification is proper because
the indemnitee has met the applicable standard of conduct. The Company's By-laws
entitle officers and directors of the Company to  indemnification to the fullest
extent permitted by the GCL.

The Company maintains an insurance policy with respect to potential  liabilities
of its  directors  and  officers,  including  potential  liabilities  under  the
Securities Act.

See  Item  17 of  this  Registration  Statement  regarding  the  opinion  of the
Commission with respect to  indemnification  for  liabilities  arising under the
Securities Act.

                                      II-1
<PAGE>

ITEM 16. EXHIBITS.


EXHIBIT
  NO.                        DESCRIPTION OF EXHIBIT
- -------  -----------------------------------------------------------------------

4.1      Amended and Restated Certificate of Incorporation of the Company
4.2      By-Laws of the Company
4.3      Form of Prepaid Warrant dated September 29, 1997
4.4      Form of Registration Rights Agreement dated September 29, 1997
5.1      Opinion of Parker Chapin Flattau & Klimpl, LLP
23.1     Consent of Parker Chapin Flattau & Klimpl, LLP 
          (included in Exhibit 5.1)
23.2     Consent of Ernst & Young LLP
24.1     Powers of Attorney of certain directors and officers of the Company
          (included as part of Signature Pages)


ITEM 17. UNDERTAKINGS.

The Company hereby undertakes:

To file,  during  any  period  in  which  offers  or sales  are  being  made,  a
post-effective amendment to this registration statement:

           (i) To include any  prospectus  required  by Section  10(a)(3) of the
Securities Act;

           (ii) To reflect in the  prospectus  any facts or events arising after
the  effective  date  of  the   registration   statement  (or  the  most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the registration
statement;

           (iii)To include any material  information with respect to the plan of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such  information in the  registration  statement;  provided,
however,  that  paragraphs  (1)(i) and (1)(ii) do not apply if the  registration
statement  is on  Form  S-3 or Form  S-8,  and the  information  required  to be
included in a  post-effective  amendment  by those  paragraphs  is  contained in
periodic reports filed by the registrant  pursuant to Section 13 or 15(d) of the
Exchange Act that are incorporated by reference in the registration statement.

(2) That, for the purpose of determining any liability under the Securities Act,
each such  post-effective  amendment  shall be  deemed to be a new  registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

(3) To remove from  registration by means of a  post-effective  amendment any of
the securities  being  registered  which remain unsold at the termination of the
offering.

The Company hereby  undertakes  that, for purposes of determining  any liability
under the Securities Act, each filing of the Company's annual report pursuant to
Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable,  each
filing of an employee  benefit plan's annual report pursuant to Section 15(d) of
the  Exchange  Act)  that  is  incorporated  by  reference  in the  registration
statement  shall be deemed to be a new  registration  statement  relating to the
securities  offered  therein,  and the offering of such  securities at that time
shall be deemed to be the initial bona fide offering thereof.

Insofar as indemnification  for liabilities arising under the Securities Act may
be  permitted to  directors,  officers  and  controlling  persons of the Company
pursuant to the  provisions  described  under Item 15 above,  or otherwise,  the
Company  has  been  advised  that  in  the  opinion  of  the   Commission   such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against such  liabilities  (other than the payment by the registrant of expenses
incurred or paid by a director,  officer or controlling person of the Company in
the  successful  defense of any action,  suit or proceeding) is asserted by such
director, officer or controlling person in

                                     II-2

<PAGE>



connection with the securities being registered, the Company will, unless in the
opinion of its counsel  the matter has been  settled by  controlling  precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act and will be governed by the final adjudication of such issue.



                                      II-3

<PAGE>



                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,  the
Company certifies that it has reasonable grounds to believe that it meets all of
the  requirements  for filing on Form S-3 and has duly caused this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Stamford, State of Connecticut, on November 3, 1997.

                                              SMARTSERV ONLINE, INC.

                                              By:  /s/ Sebastian E. Cassetta
                                                 ------------------------------
                                                   Sebastian E. Cassetta
                                                   Chief Executive Officer and
                                                        Chairman of the Board



                                      II-4

<PAGE>



KNOW ALL MEN BY THESE PRESENTS,  that each person whose signature  appears below
constitutes  and appoints  Sebastian E. Cassetta and Steven T.  Francesco,  each
acting alone, his true and lawful attorney-in-fact and agent, with full power of
substitution  and  resubstitution,  for him and in his name, place and stead, in
any and all capacities, to sign any and all amendments (including post-effective
amendments) to this registration  statement (or any other registration statement
for the same  offering  that is to be  effective  upon  filing  pursuant to Rule
462(b)  under  the  Securities  Act),  and to file the same,  with all  exhibits
thereto  and other  documents  in  connection  therewith,  with the  Commission,
granting unto said  attorney-in-fact  and agent,  full power and authority to do
and perform  each and every act and thing  requisite  or necessary to be done in
and about the  premises,  as fully to all  intents  and  purposes as he might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorney-in-fact  and  agent or  either  of them or their or his  substitute  or
substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act, this Registration  Statement
has been signed below by the following persons in the capacities and on the date
indicated.


        Signature                     Title                          Date
        ---------                     -----                          ----

/s/ Sebastian E. Cassetta     Chief Executive Officer,          November 3, 1997
- ----------------------------- Chairman of the Board, 
Sebastian E. Cassetta         Secretary and Director



/s/ Steven T. Francesco       President, Chief Operating        November 3, 1997
- ----------------------------- Officer and Director
Steven T. Francesco                                                     



/s/ Thomas W. Haller          Vice President, Treasurer         November 3, 1997
- ----------------------------- and Chief Financial Officer                       
Thomas W. Haller



                              Director                          November _, 1997
- -----------------------------
Bernard Baum



/s/ Beth Bronner              Director                          November 3, 1997
- -----------------------------
Beth Bronner



/s/ Catherine Cassel Talmadge Director                          November 3, 1997
- -----------------------------
Catherine Cassel Talmadge



                              Director                          November _, 1997
- -----------------------------
Hiro R. Hiranandani



/s/ L. Scott Perry            Director                          November 3, 1997
- -----------------------------
L. Scott Perry



                                      II-5

<PAGE>



                                  EXHIBIT INDEX


EXHIBIT                                                            SEQUENTIAL
  NO.                        DESCRIPTION OF EXHIBIT               PAGE NO./REF.
- -------  -------------------------------------------------------  -------------

4.1      Amended and Restated Certificate of Incorporation 
          of the Company                                               (A)
4.2      By-Laws of the Company                                        (A)
4.3      Form of Registration Rights Agreement dated 
          September 29, 1997                                           (B)
4.4      Form of Prepaid Warrant dated September 29, 1997              (B)
5.1      Opinion of Parker Chapin Flattau & Klimpl, LLP                (C)
23.1     Consent of Parker Chapin Flattau & Klimpl, LLP
          (included in Exhibit 5.1)                                    (C)
23.2     Consent of Ernst & Young LLP                                  E-2
24.1     Powers of Attorney of certain directors and officers 
          of the Company                                               (D)



(A)  Incorporated herein by reference to the Company's Registration Statement on
     Form SB-2 (file  number  33-114)  filed with the  Commission  on January 5,
     1996.

(B)  Incorporated  herein by reference to the Company's  Form 8-K/A (file number
     000-28008) filed with the Commission on October 14, 1997.

(C)  To be filed by amendment.

(D)  Included as part of the signature page on page II-5 of this filing.










                                       E-1






                       CONSENT OF INDEPENDENT AUDITORS

We  consent to the  reference  to our firm under the  caption  "Experts"  in the
Registration  Statement (Form S-3) and related  Prospectus of SmartServ  Online,
Inc. for the  registration  of  8,165,000  shares of its common stock and to the
incorporation  by reference  therein of our report dated  October 6, 1997,  with
respect to the financial  statements of SmartServ  Online,  Inc. included in its
Annual  Report (Form  10-KSB/A)  for the year ended June 30, 1997 filed with the
Securities and Exchange Commission.



                                                           /s/ Ernst & Young LLP


Stamford, CT.
November 3, 1997



                                      E-2



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