SMARTSERV ONLINE INC
PRES14A, 1998-09-04
COMPUTER PROCESSING & DATA PREPARATION
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                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [_]

Check the appropriate box:

[X]   Preliminary Proxy Statement            [_]   Confidential, for Use of the
[_]   Definitive Proxy Statement                   Commission Only (as permitted
[_]   Definitive Additional Materials              by Rule 14a-6(e)(2))
[_]   Soliciting Material Pursuant
      to Rule 14a-11(c) or Rule 14a-12

                             SMARTSERV ONLINE, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


                ------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement,
                          if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      (1)   Title of each class of securities to which transaction applies:


      (2)   Aggregate number of securities to which transaction applies:
            
      (3)   Per unit price or other  underlying  value of  transaction  computed
            pursuant  to  Exchange  Act Rule 0-11 (Set forth the amount on which
            the filing fee is calculated and state how it was determined):
            
      (4)   Proposed maximum aggregate value of transaction:
            
      (5)   Total fee paid:
            
[ ]   Fee paid previously with preliminary materials.

[_]   Check box if any part of the fee is offset as  provided  by  Exchange  Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      (1)   Amount Previously Paid:

      (2)   Form, Schedule or Registration Statement No.:

      (3)   Filing Party:

      (4)   Date Filed:

<PAGE>

                             SMARTSERV ONLINE, INC.
                                ONE STATION PLACE
                           STAMFORD, CONNECTICUT 06902






                                                              September 17, 1998


TO OUR STOCKHOLDERS:

                  You are  cordially  invited to attend the  Special  Meeting of
Stockholders of SmartServ Online, Inc. (the "Company") to be held at the offices
of Parker Chapin Flattau & Klimpl, LLP, 1211 Avenue of the Americas, 18th Floor,
New York, New York on Thursday, October 15, 1998 at 3:00 p.m. local time.

                  At this Special Meeting of  Stockholders  you will be asked to
consider and vote upon a proposal to effect a  one-for-six  reverse stock split.
As described in the attached  proxy  statement,  the reverse  stock split is the
next step in our plan to modify the Company's  capital structure to enable it to
qualify for relisting on the NASDAQ Small Cap Market. If the reverse stock split
is effected,  each outstanding six shares of common stock will become one share;
thus, except for fractional shares,  there will be no proportional change in the
ownership of any  stockholder.  Such  ownership  will, of course,  thereafter be
affected by future issuances of equity securities.  In addition, all options and
warrants will likewise be reduced and their  respective  exercise prices will be
proportionately increased.

                  The  Board of  Directors,  after  careful  consideration,  has
approved the reverse stock split and recommends  that you vote for its approval.
All shares  represented by properly executed proxies will be voted in accordance
with the  specifications  on the enclosed  proxy. If no  specification  is made,
proxies will be voted for approval of the reverse stock split.  The  affirmative
vote of a majority of the  outstanding  shares of Common Stock of the Company is
required to effect the proposed  reverse stock split.  The Company's  ability to
implement  its plans,  including the relisting of its Common Stock on the NASDAQ
Small Cap Market,  is  conditioned  on the approval by you of the reverse  stock
split.  Detailed information  concerning the reverse stock split is set forth in
the attached proxy statement which we urge you to read carefully.

                  Your vote is important to the Company. Whether or not you plan
to attend the special  meeting in person and  regardless of the number of shares
you own, please complete, sign, date and return the enclosed proxy card promptly
in the enclosed pre-addressed  envelope. No postage is required if mailed in the
United States.

                                              Sincerely,

                                              /s/ Sebastian E. Cassetta
                                             
                                              Sebastian E. Cassetta
                                              Chairman of the Board


<PAGE>


                             SMARTSERV ONLINE, INC.
                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

                         To be Held on October 15, 1998


To the Stockholders of SmartServ Online, Inc.:

         NOTICE IS HEREBY  GIVEN  that a Special  Meeting of  Stockholders  (the
"Special  Meeting")  of SmartServ  Online,  Inc.,  a Delaware  corporation  (the
"Company"),  will be held at 3:00 p.m.,  local time,  on  Thursday,  October 15,
1998, at the offices of Parker Chapin Flattau & Klimpl,  LLP, 1211 Avenue of the
Americas, 18th Floor, New York, New York, for the following purposes:

         1. To  approve an  amendment  to the  Company's  Amended  and  Restated
Certificate of Incorporation to effect a one-for-six  reverse stock split of the
issued and outstanding  shares of the Common Stock, par value $.01 per share, of
the Company; and

         2. To  transact  such other  business as may  properly  come before the
Special Meeting and any adjournments or postponements thereof.

         The Board of  Directors  has fixed the  close of  business  on  Monday,
September  14,  1998 as the  record  date  for  determining  those  stockholders
entitled to notice of and to vote at the Special Meeting and any adjournments or
postponements  thereof. A complete list of stockholders  entitled to vote at the
Special Meeting will be available for inspection by any  stockholder  during the
Special  Meeting.  In  addition,  the list will be open for  examination  by any
stockholder,  for any purpose  germane to the Special  Meeting,  during ordinary
business hours,  for a period of at least 10 days prior to the Special  Meeting,
at the  offices  of Parker  Chapin  Flattau & Klimpl,  LLP,  1211  Avenue of the
Americas, 18th Floor, New York, New York.

         All stockholders  are cordially  invited to attend the Special Meeting.
However,  whether  or not you  expect  to attend  the  Special  Meeting,  please
promptly  mark,  sign  and  date  the  enclosed  proxy  and  return  it  in  the
postage-prepaid envelope provided to ensure your representation and the presence
of a quorum  at the  Special  Meeting.  In the event  you  decide to attend  the
Special  Meeting in person,  you may, if you desire,  revoke your Proxy and vote
your shares in person.

                                          By Order of the Board of Directors


                                           /s/ Sebastian E. Cassetta

                                          Sebastian E. Cassetta
                                          Chairman of the Board

Stamford, Connecticut
September 17, 1998

<PAGE>



                         SPECIAL MEETING OF STOCKHOLDERS
                                       OF
                             SMARTSERV ONLINE, INC.
                             ----------------------

                                 PROXY STATEMENT
                             ----------------------


         The Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of SmartServ  Online,  Inc., a Delaware  corporation (the
"Company"), of proxies from the holders of the Company's Common Stock, par value
$.01 per share (the "Common Stock"), for use in voting at the Special Meeting of
Stockholders  (the  "Special  Meeting")  of the Company to be held on  Thursday,
October 15, 1998, and at any  adjournments  or  postponements  thereof,  for the
purposes  set forth in the  accompanying  Notice of Special  Meeting and in this
Proxy Statement.

         The approximate date on which this Proxy Statement and the accompanying
proxy will first be sent or given to stockholders is September 17, 1998.

         The Company's  principal executive offices are located at Metro Center,
One Station Place,  Stamford,  Connecticut  06902,  and its telephone  number is
(203)   353-5950.   The  Company  can  also  be  reached  on  the   Internet  at
http://www.smartserv.com.

                          INFORMATION CONCERNING PROXY

         The enclosed  proxy is solicited  on behalf of the  Company's  Board of
Directors.  The giving of a proxy does not  preclude the right to vote in person
should you so desire.  Stockholders have an unconditional  right to revoke their
proxy at any time prior to the exercise thereof, either in person at the Special
Meeting or by filing a written revocation or duly executed proxy bearing a later
date with the Company's  Secretary at the Company's  headquarters;  however,  no
such  revocation  will be effective  until written  notice of the  revocation is
received by the Company at or prior to the Special Meeting.

         The cost of preparing, assembling and mailing this Proxy Statement, the
Notice of Special Meeting of Stockholders  and the enclosed proxy is to be borne
by the Company.  The Company may request  banks,  brokers and other  custodians,
nominees  and  fiduciaries  to  forward  copies of the proxy  material  to their
principals  and to request  authority for the execution of proxies.  The Company
may  reimburse  such  persons for their  expenses  in so doing.  The Company has
retained D.F. King & Co.,  Inc., 77 Water Street,  New York,  New York 10005,  a
proxy solicitation firm, to solicit proxies.  The fee to be paid to such firm is
not expected to exceed $2,500. Employees of the Company may also solicit proxies
in person,  by telephone or otherwise.  The Company's  employees will receive no
compensation for soliciting proxies other than their regular salaries.

<PAGE>


                             PURPOSES OF THE MEETING

         At the Special Meeting,  the Company's  stockholders  will consider and
vote upon the following matters:

         (1)      The  approval of an  amendment  to the  Company's  Amended and
                  Restated  Certificate of  Incorporation  (the  "Certificate of
                  Incorporation") to effect a one-for-six reverse stock split of
                  the issued and  outstanding  shares of the Common  Stock,  par
                  value $.01 per share, of the Company; and

         (2)      Such other  business as may  properly  come before the Special
                  Meeting, including any adjournments or postponements thereof.

         Unless contrary  instructions  are indicated on the enclosed proxy, all
shares  represented by valid proxies received pursuant to this solicitation (and
which have not been revoked in accordance  with the  procedures set forth above)
will be voted for approval of the amendment to the Certificate of  Incorporation
to effect a one-for-six reverse stock split of the issued and outstanding shares
of the Common  Stock of the  Company.  In the event a  stockholder  specifies  a
different  choice by means of the  enclosed  proxy,  his shares will be voted in
accordance with the specification so made.


                 OUTSTANDING VOTING SECURITIES AND VOTING RIGHTS

         The  Board of  Directors  has set the  close  of  business  on  Monday,
September  14,  1998 as the record  date (the  "Record  Date")  for  determining
stockholders  of the  Company  entitled  to notice of and to vote at the Special
Meeting.  As of the  Record  Date there were  5,787,478  shares of Common  Stock
issued and  outstanding.  Each share of Common Stock  outstanding is entitled to
one vote at the Special  Meeting on each matter  submitted to  stockholders  for
approval at the Special Meeting.

         The attendance,  in person or by proxy, of the holders of a majority of
the  outstanding  shares of Common Stock entitled to vote at the Special Meeting
is necessary to constitute a quorum.  The affirmative  vote of a majority of the
outstanding  shares of Common  Stock  will be  required  to amend the  Company's
Certificate of Incorporation to effect the proposed reverse stock split. Proxies
submitted which contain  abstentions and broker non-votes will be deemed present
at  the  Special  Meeting  in  determining  the  presence  of a  quorum.  Shares
abstaining  with respect to any matter will be considered as votes  represented,
entitled to vote and cast with respect to that matter.  Shares subject to broker
non-votes with respect to any matter are not considered  shares entitled to vote
with respect to that matter. However,  because an affirmative vote of a majority
of the shares of Common  Stock  outstanding  is required to amend the  Company's
Certificate of  Incorporation,  broker  non-votes will have the same effect as a
vote "against" the proposed amendment.


                               SECURITY OWNERSHIP

         The  following  table  sets  forth,  as of  September  3, 1998  certain
information with respect to the beneficial  ownership of the Common Stock by (i)
each  person  known by the  Company  to  beneficially  own  more  than 5% of the
outstanding  shares of Common  Stock,  (ii) each  named  executive  officer  and
director of the Company,  and (iii) all executive  officers and directors of the
Company as a group. Except as otherwise indicated, each person

                                       -2-

<PAGE>


listed below has sole voting and investment  power with respect to the shares of
Common Stock set forth opposite such person's name.

<TABLE>
<CAPTION>


                                                                                     Percent of
           Name and Address of                 Amount and Nature of              Outstanding Shares
          Beneficial Owner (1)               Beneficial Ownership (2)                 Owned (3)
- -----------------------------------------   -----------------------------     -------------------------
<S>                                               <C>                           <C>    
Steven T. Francesco
23 Lakeview Avenue
New Canaan, CT 06840.....................             575,445                        9.94%   

Sebastian E. Cassetta                                                                        
c/o SmartServ Online, Inc.                                                                   
Metro Center, One Station Place                                                              
Stamford, CT 06902 ......................             376,520                        6.51%   

The Optimum Fund                                                                             
c/o U.S. Milestone Corp.                                                                     
417 Surf Avenue                                                                              
Staten Island, NY  10307.................             357,143                        6.17%   

Claudio Guazzoni.........................             303,962(4)                     4.99%   

L. Scott Perry...........................              35,000(5)                       *     

Catherine Cassel Talmadge................              32,500(5)                       *     

Robert H. Steele.........................              25,000(6)                       *     

Mario F. Rossi...........................               4,500                          *     

All executive officers and directors as a             782,482(7)                    12.67%   
group (7 persons)........................                                                    
</TABLE>

- --------------------                                                            
* Less than 1%

(1)      Under the rules of the Securities and Exchange  Commission (the "SEC"),
         addresses  are only given for holders of 5% or more of the  outstanding
         Common Stock of the Company.

(2)      Under  the rules of the SEC,  a person  is deemed to be the  beneficial
         owner of a security  if such  person has or shares the power to vote or
         direct  the voting of such  security  or the power to dispose or direct
         the  disposition  of such  security.  A person  is also  deemed to be a
         beneficial  owner of any  securities  if that  person  has the right to
         acquire beneficial ownership within 60 days of the date hereof.  Except
         as otherwise  indicated  the named  entities or  individuals  have sole
         voting and investment  power with respect to the shares of Common Stock
         beneficially owned.

(3)      Represents the number of shares of Common Stock  beneficially  owned as
         of  September 3, 1998,  by each named  person or group,  expressed as a
         percentage of the sum of all of the shares of such class outstanding as
         of such date and the number of shares not outstanding but  beneficially
         owned by such named person or group.

                                       -3-

<PAGE>



(4)      Includes 25,000 shares subject to currently  exercisable options.  Also
         includes 278,962 shares subject to currently exercisable warrants owned
         by  The  Zanett  Securities  Corporation  ("ZSC").  Mr.  Guazzoni  is a
         managing  director  and  principal  of  ZSC.  Mr.  Guazzoni   disclaims
         beneficial  ownership  of these  shares to the extent  they  exceed his
         interest in ZSC.  ZSC has entered  into an  agreement  with the Company
         pursuant to which, among other things, the Company will, on the date of
         the  commencement  of the  Private  Placement  (as  defined on page 5),
         purchase  all of the  outstanding  warrants  owned by it for  shares of
         Common Stock of the Company.  None of such shares will be issued to Mr.
         Guazzoni or any of his affiliates.

(5)      Includes 30,000 shares subject to currently exercisable options.

(6)      Includes 25,000 shares subject to currently exercisable options.

(7)      Includes  389,962 shares subject to currently  exercisable  options and
         warrants.


                         PROPOSAL TO AMEND THE COMPANY'S
          CERTIFICATE OF INCORPORATION TO EFFECT A ONE-FOR-SIX REVERSE
        STOCK SPLIT OF THE COMPANY'S ISSUED AND OUTSTANDING COMMON STOCK

         The Board of  Directors  has  unanimously  approved and  recommends  to
stockholders  that they  consider and approve a proposal to amend the  Company's
Certificate of Incorporation pursuant to which each six shares of the issued and
outstanding shares of Common Stock of the Company, par value $.01 per share (the
"Old Common Stock") shall be combined into one issued and  outstanding  share of
Common Stock of the Company,  par value $.01 per share (the "New Common Stock").
This proposed  amendment is referred to herein as the "Reverse Stock Split".  If
the proposed  amendment is approved by stockholders  and following such approval
the Board of Directors  still  believes  the Reverse  Stock Split is in the best
interests of the Company and its  stockholders,  Article  FOUR of the  Company's
Certificate of Incorporation would be amended as set forth in the Certificate of
Amendment attached to this Proxy Statement as Exhibit A.

         The  effective  date of the Reverse  Stock Split shall be the date upon
which said Certificate of Amendment to the Certificate of Incorporation is filed
with the Secretary of State of the State of Delaware (the "Effective  Date"). On
the Effective  Date, the number of shares of Common Stock issuable upon exercise
of the  Company's  outstanding  options  and  warrants  shall  be  automatically
adjusted  on the same  basis as the  Common  Stock and the  respective  exercise
prices thereof will be multiplied by six (6).

Background and Reasons for the Reverse Stock Split

         On May 20,  1998,  the Company was advised in writing that it no longer
met the  requirements  for  maintenance  of its  listing on the NASDAQ  SmallCap
Market. Effective on the close of business on May 20, 1998, the Company's Common
Stock and Public  Warrants  were  delisted  from trading on the NASDAQ Small Cap
Market.  The Company's  Common Stock and Public Warrants  currently trade on the
NASD OTC Bulletin Board under the symbols "SSOL" and "SSOLW", respectively.

         In order to qualify for  relisting  on the NASQAQ  Stock  Market,  Inc.
("NASDAQ") or another national  securities  exchange,  the Company must increase
its "Net  Tangible  Assets"  (total  assets,  excluding  goodwill,  minus  total
liabilities)  and increase the price at which its Common Stock  trades.  To that
end, the Company has

                                       -4-

<PAGE>


entered into a letter of intent (the "Letter of Intent"), dated August 11, 1998,
with Spencer Trask Securities, Incorporated ("Spencer Trask") pursuant to which,
among  other  things,  Spencer  Trask  has  been  retained  to act as  exclusive
placement agent in connection with a proposed private  placement of a minimum of
$3,000,000  and a maximum  of  $6,000,000  of  securities  of the  Company  (the
"Private  Placement").  The Letter of Intent  contemplates that the Company will
offer a minimum of thirty  (30) units and a maximum  of sixty (60)  units,  each
unit consisting of shares of convertible  voting preferred stock (the "Preferred
Shares") of the Company at a gross  purchase  price of  $100,000  per unit.  The
number of  Preferred  Shares per unit will be  determined  by dividing  the unit
price  of  $100,000  by the  conversion  price  (the  "Conversion  Price").  The
Conversion Price per Preferred Share will be equal to seventy-five percent (75%)
of the average closing bid price for the Company's  Common Stock for the fifteen
(15) days following the Effective Date. The Preferred Shares will be convertible
by the holder  into  shares of Common  Stock on a  one-to-one  basis at any time
prior to the  expiration of a thirty-day  period  commencing  upon the giving of
notice of redemption by the Company.  After two years, the Preferred Shares will
be redeemable at the Company's  option at one hundred ten percent  (110%) of the
purchase price for Preferred  Shares in the event that the average closing price
of the Common  Stock for the twenty (20) trading  days  preceding  the notice of
redemption exceeds one hundred fifty percent (150%) of the Conversion Price. The
Preferred  Shares will  receive an eight  percent (8%) annual  dividend  payable
semi-annually,  in-kind or in cash at the  Company's  option.  The  Company  has
agreed to register  the shares of Common Stock into which the  Preferred  Shares
are convertible under the Securities Act of 1933, as amended, subject to certain
limitations on resale. In addition to customary fees and expenses, Spencer Trask
will  receive,  for nominal  consideration,  five (5) year  warrants (the "Agent
Warrants") to purchase  Common Stock at one hundred twenty percent (120%) of the
offering  price  per  share  in an  amount  equal  to ten  percent  (10%) of the
Preferred Shares contained in the units sold in the Private Placement. The Agent
Warrants  shall contain  certain demand and piggyback  registration  rights with
respect  to the  shares of Common  Stock  into  which  the  Agent  Warrants  are
convertible.  Commencement  of the Private  Placement  is  conditioned  upon the
occurrence of the Reverse Stock Split.

         In addition,  as required by the Letter of Intent,  the Company entered
into  agreements with certain  warrant  holders  pursuant to which,  among other
things,  the  Company  (i) agreed to acquire on the date the  Private  Placement
commences  warrants  to  purchase  4,807,055  shares of Common  Stock  from such
holders in exchange for the issuance by the Company of an aggregate of 2,057,055
shares of Common Stock (on a pre-Reverse  Stock Split  basis),  which shares may
not be sold (except  privately)  for a period of eighteen (18) months  following
the final  closing of the Private  Placement or September 1, 2000,  whichever is
earlier,  and (ii) has issued  300,000  shares of Common Stock to the holders of
$1,669,000  of Prepaid  Warrants in  consideration  of such holders  agreeing to
similar  restrictions on the exercise of the Prepaid  Warrants and the resale of
the shares of Common Stock  issuable  upon such  exercise.  Any such shares sold
privately will remain subject to the above  restrictions  on resale.  One of the
holders of Prepaid  Warrants has given  Sebastian  Cassetta (or his successor as
chief executive officer of the Company) an irrevocable proxy through January 30,
1999 to vote that  number of shares of Common  Stock to be issued to such holder
as described in this  paragraph  which exceeds 4.99% of the  outstanding  Common
Stock.  The Company has agreed to register  the shares of Common Stock issued or
issuable as described in this paragraph.

         In addition,  Zanett Capital, Inc. has temporarily waived its rights to
designate a majority of the members of the Board of Directors of the Company and
its right to  approve  certain  corporate  expenditures.  In the event  that the
Private  Placement is  consummated  by January 1, 1999 and the Company's  Common
Stock is listed on NASDAQ by March 1, 1999, these waivers will become permanent.

         On September __, 1998 the Company  entered into a letter of intent (the
"Bridge  Letter")  with Spencer  Trask  pursuant to which Spencer Trask has been
retained to act as exclusive placement agent in connection with

                                       -5-

<PAGE>



a proposed  bridge  financing  of $500,000  of  securities  of the Company  (the
"Bridge Financing").  The Bridge Letter contemplates that the Company will offer
five (5) units,  each unit  consisting  of a  convertible  note in the principal
amount of $100,000  and warrants to purchase  Common  Stock of the Company.  The
notes and the warrants will each be convertible and  exercisable,  respectively,
at $_____ per share. Upon the closing of the Private  Placement,  the holders of
the notes  will have the right to require  the  Company to redeem for cash fifty
percent (50%) of the notes they own. The remaining  notes will be converted into
units in the Private  Placement.  The notes will bear  interest at eight percent
(8%)  per  annum,  payable  semi-annually,  in kind or in cash at the  Company's
option.  The Company has agreed to register the shares of Common Stock  issuable
upon  exercise  of the  warrants  and  conversion  of the notes.  In addition to
customary   fees  and   expenses,   Spencer   Trask  will  receive  for  nominal
consideration,  warrants to purchase  ten percent  (10%) of the shares of Common
Stock of the  Company  issued on  conversion  of the notes and  exercise  of the
warrants at $___ per share.

         Although there can be no assurance  that the Private  Placement will be
consummated  or, if consummated,  whether the maximum amount will be raised,  if
the maximum amount of $6.0 million is raised, it is anticipated that the Company
will be able to meet the NASDAQ  SmallCap  Market's Net Tangible  Assets listing
requirement of $4.0 million. The closing bid price per share of the Common Stock
as  reported on the NASD OTC  Bulletin  Board on  September  14, 1998 was $____.
Although  there can be no  assurance  that the Company  will achieve its desired
stock  price,  or whether that price will be  sustained,  the Board of Directors
anticipates  that as a consequence of the Reverse Stock Split,  the market price
of the Company's Common Stock will increase to at least $4.00 per share.

         Promptly  following  the  consummation  of the Private  Placement,  the
Company  intends to apply for relisting of the Common Stock and Public  Warrants
on the NASDAQ SmallCap Market or another national securities exchange.  Although
there can be no assurance  that such  listing will be obtained,  or if obtained,
whether the Company can maintain  such  listing,  the Company  believes that the
listing  will  provide  greater  access  to,  and  visibility  in, a  nationally
recognized  capital  market and will increase the liquidity of its Common Stock,
although such  liquidity  could be adversely  affected by the reduced  number of
shares outstanding after the Reverse Stock Split.

         The Board of  Directors  believes  that the  decrease  in the number of
shares of Common  Stock issued and  outstanding  and the  resulting  anticipated
increase in the price at which the Company's Common Stock trades,  together with
the  consummation  of the Private  Placement,  will enhance its  application for
relisting on the Nasdaq SmallCap  Market.  There can,  however,  be no assurance
that any of the foregoing  effects will occur, or that the per share price level
of the Common Stock  immediately  after the proposed Reverse Stock Split will be
maintained for any period of time.

         The Board of  Directors  also  believes  that the current low per share
price of the Common Stock as reported on the NASD OTC Bulletin Board, as well as
the penny-stock  rules  promulgated  under the Securities  Enforcement and Penny
Stock  Reform  Act of 1990 (the  "Act"),  have had and will  continue  to have a
negative  effect on the price and  marketability  of the  existing  shares,  the
amount and  percentage  (relative to share price) of  transaction  costs paid by
individual  stockholders  and the  potential  ability  of the  Company  to raise
capital by issuing additional shares. Reasons for these effects include internal
policies  of certain  institutional  investors  which  prevent  the  purchase of
low-priced  stocks, the fact that many brokerage houses do not permit low-priced
stocks to be used as  collateral  for  margin  accounts  or to be  purchased  on
margin,  a variety of  brokerage  house  policies  and  practices  which tend to
discourage  individual  brokers  within those firms from  dealing in  low-priced
stocks and the additional disclosure requirements imposed on brokers by the Act.


                                       -6-

<PAGE>

         In addition,  since broker's commissions on low-priced stocks generally
represent  a higher  percentage  of the stock price than  commissions  on higher
priced  stocks,  the  current  share  price of the  Common  Stock can  result in
individual  stockholders  paying transaction costs which are a higher percentage
of the share price than would be the case if the share price were  substantially
higher.  The Board of Directors believes that this factor limits the willingness
of certain investors to purchase the Common Stock.

         Immediately  after the Reverse  Stock Split and the Warrant  Redemption
there  will be  1,307,423  shares of Common  Stock  issued and  outstanding  and
1,383,912  shares of Common Stock  reserved for issuance upon the  conversion or
exercise of outstanding  warrants and options.  The proposed Reverse Stock Split
would not affect any stockholder's proportionate equity interest in the Company,
except  for those  stockholders  who would  receive  cash in lieu of  fractional
shares as described  below.  However,  if the Private  Placement is consummated,
there  will be  newly  issued  and  outstanding  Preferred  Shares  which,  upon
conversion into Common Stock, will have a material dilutive effect on the equity
ownership of the Company's  current  stockholders.  The Warrant  Redemption will
also have a material  dilutive  effect on the equity  ownership of the Company's
current stockholders. The Board of Directors, however, believes that the Private
Placement and the Warrant  Redemption  are in the best  interests of the Company
and its  stockholders  and anticipates they will enable the Company to achieve a
listing on NASDAQ or another national securities exchange.

         Other than the Private Placement and the Warrant Redemption,  the Board
of  Directors  of the  Company  has no present  plans,  proposals,  commitments,
undertakings  or  arrangements  which  would  result  in  the  issuance  of  any
additional shares of Common Stock.

Exchange of Stock Certificates and Liquidation of Fractional Share Interests

         As soon as practicable  after the Effective Date,  stockholders will be
notified  and  requested to surrender  their Old Common  Stock  certificates  in
exchange for certificates  representing the number of whole shares of New Common
Stock.  Stockholders  should not submit their old  certificates  to the Exchange
Agent  identified  below  until  they  receive  these  instructions.   Until  so
surrendered,  each certificate  representing shares of the Old Common Stock will
be deemed for all  corporate  purposes  after such  Effective  Date to  evidence
ownership of shares of the New Common Stock in the appropriately reduced number.
Continental  Stock  Transfer and Trust Company will be appointed  exchange agent
(the  "Exchange  Agent") to act for  stockholders  in effecting  the exchange of
their Common Stock certificates.

         No scrip or fractional share  certificates  evidencing shares of Common
Stock  will  be  issued  in  connection  with  the  Reverse  Stock  Split.  If a
stockholder  is entitled  to a  fractional  interest of a share,  he or she will
receive in lieu thereof, cash (without interest) in an amount equal to six times
such fractional  share of Common Stock  multiplied by the average of the closing
bid and ask  prices of the Common  Stock as  reported  on the NASD OTC  Bulletin
Board for the five trading days  immediately  prior to the Effective  Date.  The
Company will either deposit sufficient cash with the Exchange Agent or set aside
sufficient cash for the purchase of the fractional  interests.  Stockholders are
encouraged  to  surrender  their Old Common Stock  Certificates  to the Exchange
Agent for  certificates  evidencing  whole shares of the New Common Stock and to
claim the  sums,  if any,  due them for  fractional  interests  as  promptly  as
possible following the Effective Date. No holder shall be entitled to dividends,
voting  rights  or  any  other  rights  as a  stockholder  with  respect  to any
fractional  shares.  No  service  charge  will be  payable  by  stockholders  in
connection  with  the  exchange  of  certificates  or the  issuance  of cash for
fractional interests, all of which costs will be borne and paid by the Company.

                                       -7-

<PAGE>


No Dissenters' Rights

         Under Delaware law, the stockholders of the Company are not entitled to
dissenters'  rights of appraisal or similar rights of dissenters with respect to
any matter to be acted on at the Special Meeting.

Certain Effects of the Reverse Stock Split and Warrant Redemption

         The principal effect of the Reverse Stock Split and Warrant  Redemption
will be to  decrease  the  number of shares of  Common  Stock  outstanding  from
5,787,478 to 1,307,423  (before  giving effect to the  elimination of fractional
interests  referred to above) and to decrease the number of shares issuable upon
exercise of warrants  from  8,303,470 to  1,383,912.  The  authorized  number of
shares of Common Stock will remain unchanged.

         The  shares of New Common  Stock will be fully paid and  nonassessable.
The relative voting and other rights of holders of the New Common Stock will not
be altered by the Reverse  Stock Split or the  Warrant  Redemption.  The Company
does not anticipate that the Reverse Stock Split or the Warrant  Redemption will
result in any  material  reduction  in the number of  holders  of Common  Stock.
Following the Effective Date,  certain  holdings of stockholders  may include an
"odd-lot"  number of shares.  In  general,  it is  somewhat  more  difficult  to
purchase or sell an odd-lot number of shares,  and  transactions in odd-lots are
subject to higher commissions and other transaction costs than are applicable to
so-called round-lots.

         If the  proposed  amendment  is adopted,  there would be an  additional
37,308,666  authorized  shares  of  Common  Stock  that are not  outstanding  or
reserved for issuance.  Although an increase in the authorized  number of shares
of Common Stock could, under certain circumstances, have an anti-takeover effect
(for example, by permitting  issuances which would dilute the stock ownership of
a person seeking to effect a change in the composition of the Board of Directors
or contemplating a tender offer or other  transaction for the combination of the
Company with another company),  the proposed  amendment is not being proposed in
response to any effort of which the Company is aware to accumulate the Company's
shares of Common  Stock or obtain  control of the  Company,  nor is it part of a
plan by management  to recommend a series of similar  amendments to the Board of
Directors  and  stockholders.  Other than the  amendment  to Article FOUR of the
Certificate  of  Incorporation,   the  Board  does  not  currently   contemplate
recommending the adoption of any other  amendments to the Company's  Certificate
of Incorporation  that could be construed to affect the ability of third parties
to take over or change control of the Company.

Federal Income Tax Consequences of the Reverse Stock Split

         The following is a summary of certain  material U.S. federal income tax
consequences of the Reverse Stock Split to a U.S. citizen or individual resident
in the U.S.  for federal  income tax  purposes,  a  corporation  or  partnership
organized  under the laws of the U.S.  or a state of the U.S.,  a trust in which
one or more U.S. persons have the authority to control all substantial decisions
of the trust and a U.S. court is able to exercise  primary  supervision over the
administration  of the trust, or an estate subject to U.S. federal income tax on
all of its income regardless of source (each, a "U.S.  Holder").  The discussion
is based on the  provisions  of the U.S.  federal  income tax law as of the date
hereof, which is subject to change  retroactively as well as prospectively.  The
discussion is for general  information  only and does not purport to address all
relevant concerns to a U.S. Holder. In addition,  it does not discuss any state,
local, foreign or minimum income or other U.S. federal tax consequences.

                                       -8-

<PAGE>

         THE FOLLOWING DISCUSSION IS NOT TAX ADVICE.  EACH STOCKHOLDER SHOULD
CONSULT WITH HIS OR HER OWN TAX ADVISOR WITH RESPECT TO THE CONSEQUENCES
OF THE REVERSE STOCK SPLIT.

         No gain or loss should be recognized  by a  stockholder  of the Company
upon his or her  exchange of shares of Old Common Stock for shares of New Common
Stock  pursuant  to the Reverse  Stock  Split  (except to the extent of any cash
received in lieu of  fractional  shares of New Common  Stock).  Cash payments in
lieu of  fractional  shares of New  Common  Stock  should be  treated  as if the
fractional  shares  were  issued to the  stockholder  and then  redeemed  by the
Company for cash. A Company stockholder  receiving such payment should recognize
gain or loss  equal  to the  difference,  if any,  between  the  amount  of cash
received and the  stockholder's  basis in the  fractional  share  (determined as
provided below).

         Such gain or loss will be  capital  gain or loss if the shares are held
as a capital asset at the time of the Reverse  Stock Split,  the payment of cash
in lieu of the fractional  share is a mere mechanical  rounding off of fractions
and  not  separately  bargained  for  consideration,  and  the  payment  is "not
essentially  equivalent to a dividend" with respect to the stockholder under the
federal  income  tax  law.  For  this  purpose,  a  payment  is not  essentially
equivalent  to a  dividend  if it  results in a  "meaningful  reduction"  in the
stockholder's  percentage  interest  in the  Company,  taking  into  account the
constructive  ownership rules and redemptions of the fractional  shares from all
the  stockholders.  The Internal  Revenue  Service has ruled  publicly  that any
reduction  in the  percentage  interest  of a small  minority  stockholder  in a
publicly-held corporation who exercises no control over corporate affairs should
constitute a meaningful reduction.

         The aggregate tax basis of the New Common Stock received in the Reverse
Stock Split  (including any  fractional  shares of New Common Stock) will be the
same as the stockholder's  aggregate tax basis in the Old Common Stock exchanged
therefor. The stockholder's holding period for the New Common Stock will include
the period during which the stockholder held the Old Common Stock surrendered in
the exchange,  provided that such Old Common Stock is held as a capital asset at
the time of the Reverse Stock Split.

Accounting Effects of the Reverse Stock Split

         Following the  Effective  Date,  the par value of the Company's  Common
Stock will remain at $.01 per share. As a result,  the Company's  stated capital
will be reduced and capital in excess of par value (paid-in  capital)  increased
accordingly. Stockholders' equity will remain unchanged.

Effective Date

         If approved by the  stockholders  and if,  following  such approval the
Board of Directors  still  believes  that the Reverse Stock Split is in the best
interests  of the  Company  and its  stockholders,  the  Company  will  file its
Certificate of Amendment of the Certificate of Incorporation  with the Secretary
of State of the State of  Delaware,  which  filing  date shall be the  Effective
Date.  While it is currently  anticipated that the Effective Date shall be on or
as promptly as practicable after the Special Meeting, the Board of Directors may
abandon  or delay  the  Reverse  Stock  Split at any time  prior to or after the
Special  Meeting and prior to the Effective  Date if for any reason the Board of
Directors deems it advisable to do so.


                                       -9-

<PAGE>



Required Vote

         Approval of the proposal  requires the affirmative  vote of the holders
of a majority of the shares of Common Stock present,  in person or by proxy,  at
the  Special  Meeting  and  entitled  to vote on this  Proposal.  The  Board  of
Directors recommends a vote "FOR" approval of the Proposal.


                                 OTHER BUSINESS

         The Board of Directors  knows of no other business to be brought before
the Special Meeting. If, however, any other business should properly come before
the Special  Meeting,  the  persons  named in the  accompanying  proxy will vote
proxies  as in  their  discretion  they  may deem  appropriate  unless  they are
directed by a proxy to do otherwise.


                                          By Order of the Board of Directors


                                           /s/ Sebastian E. Cassetta

                                          Sebastian E. Cassetta
                                          Secretary


                                      -10-

<PAGE>



                                                                      EXHIBIT A

                            CERTIFICATE OF AMENDMENT
                                     OF THE
                AMENDED AND RESTATED CERTIFICATE OF INCORPORATION
                                       OF
                             SMARTSERV ONLINE, INC.


It is hereby certified that:
                  1.  The  name  of  the  corporation  (hereinafter  called  the
"Corporation") is SMARTSERV ONLINE, INC.

                  2. The  certificate  of  incorporation  of the  Corporation is
hereby  amended by adding the following  paragraph to Article  "FOUR" thereof to
follow the first paragraph of said Article "FOUR":

                  Every six issued and  outstanding  shares of the Common Stock,
                  par  value  $0.01  per  share  (the  "Common  Stock"),  of the
                  Corporation shall, upon the filing date of this Certificate of
                  Amendment  (which  filing  date  shall  also be the  effective
                  date),   automatically   be  combined   into  one  issued  and
                  outstanding  share of Common Stock,  par value $.01 per share;
                  provided, however, that fractional shares of Common Stock will
                  not be issued in connection  with such  reclassification,  and
                  each  holder  of a  fractional  share of  Common  Stock  shall
                  receive in lieu thereof a cash  payment  from the  Corporation
                  determined by multiplying six times such  fractional  share of
                  Common  Stock by the  average  of the bid and asked  price per
                  share of Common Stock as quoted on the NASD OTC Bulletin Board
                  for the five trading days immediately  preceding the effective
                  date of this Certificate of Amendment.



Signed on ______, ___, 1998.


                                 
                                  ----------------------------------------------
                                  Sebastian E. Cassetta, Chief Executive Officer

Attest:



- -------------------------------
Thomas Haller, Vice President

<PAGE>

 SMARTSERV ONLINE, INC.
                                  Metro Center
                                One Station Place
                           Stamford, Connecticut 06902
                         THIS PROXY IS SOLICITED BY THE
                        COMPANY'S BOARD OF DIRECTORS FOR
                       THE SPECIAL MEETING OF STOCKHOLDERS
                    TO BE HELD ON THURSDAY, OCTOBER 15, 1998



         The  undersigned  stockholder  of  SmartServ  Online,  Inc., a Delaware
corporation (the "Company"), hereby appoints Sebastian E. Cassetta and Thomas W.
Haller,  and each of them, as proxies for the undersigned,  each with full power
of  substitution,  for  and in  the  name  of the  undersigned  to act  for  the
undersigned and to vote, as designated  below, all of the shares of Common Stock
of the Company that the  undersigned is entitled to vote at the Special  Meeting
of Stockholders (the "Special Meeting") of the Company,  to be held on Thursday,
October 15,  1998 at 3:00 p.m.,  local  time,  at the  offices of Parker  Chapin
Flattau & Klimpl,  LLP, 1211 Avenue of the Americas,  18th Floor,  New York, New
York and at any adjournments or postponements thereof.


         The Board of Directors unanimously recommends a vote FOR proposal (1).


(1)      Approval  of an  amendment  to  the  Company's  Amended  and  Restated
Certificate of Incorporation to effect a one-for-six reverse stock split.

                      FOR [_]      AGAINST [_]      ABSTAIN [_]


(2)      Upon such  other  matters as may  properly  come  before  the  Special
Meeting and any adjournments or postponements thereof. In their discretion,  the
proxies are  authorized  to vote upon such other  business as may properly  come
before the Special Meeting and any adjournments or postponements thereof.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED IN FAVOR OF PROPOSAL (1).

<PAGE>


The undersigned hereby acknowledges  receipt of the Notice of Annual Meeting and
Proxy Statement.

                                            ------------------------------------
                                            (Date)


                                            ------------------------------------
                                            (Signature)


                                            ------------------------------------
                                            (Signature, if held jointly)

IMPORTANT:  Please sign exactly as your name appears hereon and mail it promptly
even though you now plan to attend the Special Meeting.  When shares are held by
joint  tenants,   both  should  sign.   When  signing  as  attorney,   executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation,  please sign in full  corporate name by president or other officer.
If a partnership, please sign in partnership name by authorized person.

PLEASE  MARK,   SIGN,   DATE  AND  RETURN  THIS  PROXY  CARD   PROMPTLY  IN  THE
POSTAGE-PREPAID REPLY ENVELOPE PROVIDED.

                                       -2-


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