WEST COAST ENTERTAINMENT CORP
8-K, 1996-10-15
VIDEO TAPE RENTAL
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<PAGE>   1
                                    FORM 8-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15 (d) of the
                         Securities Exchange Act of 1934
                         -------------------------------

       Date of Report (Date of earliest event reported) September 30, 1996

                      WEST COAST ENTERTAINMENT CORPORATION
                      ------------------------------------
             (Exact Name of Registrant as specified in its charter)

Delaware                    0-28072                      04-3278751
- --------------------------------------------------------------------------------
(State or other            (Commission               (IRS Employer
jurisdiction of             File Number)              Identification No.)
incorporation)

                    9990 Global Road, Philadelphia, Pa. 19115
- --------------------------------------------------------------------------------
(Address of principal executive offices)                      (Zip Code)

Registrant's telephone number, including area code (215) 677-1000
                                                   --------------

                                       N/A
- --------------------------------------------------------------------------------
(Former name or former address, if changed since last report)

<PAGE>   2

Item 2    Acquisition or Disposition of Assets
- ------    ------------------------------------

     Recent Acquisitions
     -------------------

     On September 30, 1996, West Coast Entertainment Corporation (the "Company")
acquired from an unrelated selling group a total of 14 video specialty stores.
Such acquisition, together with the previous acquisition by the Company of five
video specialty stores on August 26, 1996 and the subsequent acquisition by the
Company of one video specialty store on October 1, 1996 (collectively, the "Fall
1996 Acquisitions") from three unrelated selling groups (the "Fall 1996
Sellers") were of an aggregate size sufficient to require the filing of this
Current Report on Form 8-K. The terms of the Fall 1996 Acquisitions were
negotiated with the Fall 1996 Sellers at arm's length.

     The Company intends to extend the West Coast Video(R) name and logo and its
registered trademark The Movie Buff's Movie Store(R) to the acquired stores as
soon as practicable. The Company also intends to integrate the acquired stores
into the Company's management information, telecommunications, management,
marketing, finance and accounting, entertainment purchasing, distribution,
retail operations and merchandising systems as soon as is feasible over an
18-month period following closing of the Fall 1996 Acquisitions. The Company
expects the aggregate costs of converting the acquired stores to West Coast
signage and format to be approximately $0.3 million over an 18-month period
following consummation of the Fall 1996 Acquisitions.

<TABLE>

     Set forth below is a brief description of each of the Fall 1996
Acquisitions:

<CAPTION>

                             Number of Owned
                              and Operated
Name of Seller(s)                Stores           Locations
- -----------------            ---------------      ---------
<S>                               <C>        <C>

JJ Video Inc.,                               Cincinnati, Ohio (2 stores),
  Picture Show Video,                        Lexington, Kentucky (2 stores)
    Inc., Picture Show                       and Winchester, Kentucky (1
    Video #4, Inc.,                          store)
  Picture Show Video-
    Gardenside, Inc.
  and Picture Show
    Video-Winchester,
    Inc. ("Picture Show")....      5

Group of 15 entities under                   Lyndhurst, Kearny, New Milford,
  common control, each doing                 Hillsdale, Hackensack, Wayne,
  business under the name                    Bergenfield, Belleville,
  Super Video Stores                         Harrison, Rahway, Wallington,
  ("Super Video")............     14         Montclair, Park Ridge and
                                             Emerson, New Jersey

</TABLE>

                                      -2-

<PAGE>   3

<TABLE>

<S>                               <C>        <C>
Reel Entertainment, Inc.
  ("Reel Entertainment")...        1         Baton Rouge, Louisiana
                                  --
         Total.............       20

</TABLE>

     The 20 stores typically range in size from 2,300 to 6,500 square feet and
employ approximately 41 persons full-time and approximately 175 persons
part-time. The leases for the stores generally do not vary in important respects
from the typical lease for the Company's existing stores.

     After making the Fall 1996 Acquisitions, the Company has 218 owned and
operated stores and 287 franchised stores located in 24 states and three foreign
countries.

        Consideration Paid. In connection with the Fall 1996 Acquisitions, the
Company paid aggregate consideration (excluding costs related to the Fall 1996
Acquisitions) of $13,064,982, consisting of $8,180,982 paid in cash and
$4,884,000 paid in shares of Common Stock valued in accordance with the average
closing or bid and asked prices of common Stock on Nasdaq over a 15 trading-day
period ending one to three trading days before the closing date (92,176 shares
at an average formula price of approximately $9.113 per share, in the case of
Picture Show, 427,046 shares at an average formula price of $9.177 per share, in
the case of Super Video, and 13,624 shares at an average formula price of $9.175
per share, in the case of Reel Entertainment, for a total of 531,678 shares at a
weighted average formula price of $9.186 per share). The cash portion of the
purchase price was financed with borrowings under the Company's credit facility.

<TABLE>

     The following table sets forth the consideration paid for each chain of
stores acquired in connection with the Fall 1996 Acquisitions:

<CAPTION>
                                        Cash                       Common Stock
Prospective                   -----------------------       -----------------------
  Seller                        Amount          %(1)            Amount        %(1)            Total
- -----------                     ------          ----            ------        ----            -----
<S>                          <C>                <C>         <C>               <C>           <C>        
Picture Show                 $1,240,000         59.6%       $  840,000        40.4%         $ 2,080,000
Super Video                   6,640,982(2)      62.9%        3,919,000(3)     37.1%          10,559,982
Reel
 Entertainment                  300,000         70.6%          125,000        29.4%             425,000(4)
                             ----------         ----        ----------        ----          -----------

    Total                    $8,180,982                     $4,884,000                      $13,064,982
                             ==========                     ==========                      ===========

<FN>
- -----------

(1)  Percentage of total consideration for each Fall 1996 Acquisition
     represented by the cash component and by the stock component, respectively.

(2)  Includes $399,982 of liabilities assumed by the Company and adjustments for
     certain prepaid expenses.
</TABLE>

                                      -3-

<PAGE>   4

(3)  One-third, or 142,349, of these shares will be delivered on March 30, 1997,
     another one-third on September 30, 1997, and the remaining one-third on
     March 30, 1998. The consideration payable on March 30, 1997, as well as
     half of the consideration payable on September 30, 1997, will be subject to
     redetermination based on the closing price of Common Stock on Nasdaq on
     each such issuance date, if such closing price is less than the originally
     determined average price ($9.177 per share). The additional consideration
     to be paid to this Fall 1996 Seller in such event would be payable, at the
     Company's election, in cash and/or in shares of Common Stock valued for
     this purpose on the basis of the subsequent closing price.

(4)  Subject to subsequent adjustment based upon proration for rental
     prepayments and other prepaid expenses.

     Financial statements for the Picture Show and Super Video chains are
described in Item 7 below.

     FUTURE CLOSINGS. The Company and the seller of the Reel Entertainment store
have entered into an asset purchase agreement providing for the purchase and
sale of three additional existing Reel Entertainment stores, subject to the
satisfaction of various closing conditions. These stores are located in
Lafayette, Lake Charles and Hammond, Louisiana. An additional $300,000 of cash
and $125,000 of stock will be delivered at the closing of each of the three
stores. These closings are currently expected to occur on or about December 2,
1996 and March 3 and May 1, 1997. At its election, the Company may substitute
cash for stock at any or all of the closings for the three stores.

     PUTS AND CALLS ON ADDITION STORES. In August 1996 the Company entered
into a cross purchase agreement with the sellers of the Picture Show chain,
under which the sellers have the right to require the Company to buy, and the
Company has the right to require the sellers to sell, up to four additional
stores operated or to be operated by the sellers. Such options are exercisable
at specified times between August 1997 and October 2000. The purchase prices
for such additional stores will be equal to 3.5 times their respective net
operating cash flow (as defined) for specified periods and will be payable by
delivery, one year following the respective closing dates, of unsecured
promissory notes of the Company each bearing interest at a rate of 2% per annum
and payable in full, both as to principal and interest, four years after such
closing date, subject to the right of such sellers to elect, prior to delivery
of such note, to receive in lieu of such note shares of Common Stock valued for
this purpose at approximately $9.113 per share. Such election may be made only
within ten days after delivery by the Company, on one or more dates selected by
the Company, of a current prospectus covering such stock.


                                      -4-
<PAGE>   5

     On October 1, 1996 the Company and the seller of the Reel Entertainment
stores entered into an area development agreement and a related option agreement
with respect to a total of up to 31 franchised stores to be located in
Louisiana. The developer, which will have exclusive rights to a defined
territory in the Louisiana area, paid the Company $100,000 upon execution of the
agreements; will pay an additional $69,000 on October 1, 1997 and an additional
$25,000 on October 1, 1998 and will pay up to an additional $31,000 as stores
are opened. The option agreement gives the Company the right to acquire, at
specified times, the assets of specified numbers of the franchised stores,
during a 39-month period commencing on October 1, 1998, at a purchase price
equal to approximately 4.5 times the stores' aggregate net operating cash flow,
as defined in the option agreement. A portion of the purchase price of each
tranche of eight or more stores, equal to the lesser of $2.0 million or 50% of
such purchase price, will be payable in cash and the balance will be payable, at
the Company's election, in cash or in shares of Common Stock. The price to be
used in calculating the number of shares to be issued will be the average
closing price of Common Stock over the 15 trading-day period ending on the third
trading day prior to the closing date of the store in question. The purchase
price for the first tranche of stores may be reduced or increased based upon the
Net Operating Cash Flow (as defined) for the four stores acquired or to be
acquired from Reel Entertainment under the Asset Purchase Agreement dated
October 1, 1996. Subject to the satisfaction of certain conditions, the area
development agreement also gives the franchisee the right, during a 39-month
period commencing on April 1, 1998, to require the Company to acquire between
eight and 31 of such stores at specified times at the same price and on the same
terms as described above, as well as any additional stores acquired by the
franchisee, the acquisition of which was approved by the Company.

Item 7.   Financial Statements, Pro Forma Financial
- ------    Information and Exhibits.
          -----------------------------------------

     (a)  The financial statements of the Picture Show and Super Video chains
          acquired in the Fall 1996 Acquisitions, prepared pursuant to Rule 3-05
          of Regulation S-X, are included in the Supplement dated September 24,
          1996 (the "Supplement") to the definitive Prospectus dated September
          23, 1996 (the "Prospectus"), both of which documents were filed
          pursuant to Rule 424(b) on September 30, 1996 covering certain shares
          of stock registered under the Registration Statement of the Registrant
          on Form S-1 (File No. 333-8683) dated August 21, 1996 (pages F-8
          through F-40 of the Supplement) filed as Exhibit 28 and are
          incorporated by reference herein.


                                      -5-
<PAGE>   6


     (b)  The pro forma financial information required pursuant to Article 11 of
          Regulation S-X is included in the Supplement (pages S-6 through S-17)
          filed as Exhibit 29 and is incorporated by reference herein.

     (c)  Exhibits

EXHIBIT
   NO.                        DESCRIPTION
- -------                       -----------

1.       Asset Purchase Agreement dated August 23, 1996 by and among
         West Coast Entertainment Corporation, a Delaware corporation
         formerly known as RKT Acquisition Co. (the "Company") and
         J.J. Video Inc. - Film Festival ("JJ"), Picture Show Video -
         Gardenside, Inc. ("Gardenside"), Picture Show Video -
         Winchester, Inc. ("Winchester"), Picture Show Video No. 4,
         Inc. ("Brentwood") and Picture Show Video, Inc. Bernard
         ("St. Bernard," and collectively with JJ, Gardenside,
         Winchester and Brentwood, the "Seller") and Charles Johnson,
         as amended.

2.       Instrument of Evidence of Indebtedness dated August 23, 1996
         between Company and Seller.

3.       Cross Purchase Agreement dated August 23, 1996 with Respect
         to Additional Stores between Charles Johnson and the
         Company.

4.       Asset Purchase Agreement dated September 30, 1996 by and
         among the Company, Steven Matsakis, Hal Greene and Brian
         Miller (collectively, the "Principals" and individually, a
         "Principal"), and Lyndhurst Video Inc., Kearny Video Inc.,
         New Milford Video Inc., Hillsdale Video Inc., Hack Video
         Inc., Bell Video Inc., Bergen Video Inc., Harris Video Inc.,
         Rahway Video Inc., Wall Video Inc., Mont Video Inc., Super
         Video of Park Ridge, Inc., Emerson Video LLC, Super Video
         Management Co., Inc. and Large Corporation (collectively,
         the "Super Video Sellers," and individually, a "Super Video
         Seller").

5.       Instrument of Evidence of Indebtedness dated September 30,
         1996 between the Company and the Super Video Sellers.

6.       Asset Purchase Agreement dated October 1, 1996 among the
         Company, Reel Entertainment, T. George Solomon, Jr. and Bank
         One Equity Investors, Inc.

7.       Area Development Agreement dated October 1, 1996 between
         West Coast Franchising Company and Reel Entertainment, Inc.

8.       Retail Store Option Agreement dated October 1, 1996 between
         the Company and Reel Entertainment, Inc.


                                      -6-
<PAGE>   7



                                    SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                 WEST COAST ENTERTAINMENT
                                                 CORPORATION

                                                 By: /s/ Donald R. Thomas
                                                    ---------------------------
                                                    Donald R. Thomas
                                                    Chief Operating Officer

<PAGE>   1








                            ASSET PURCHASE AGREEMENT

                                  By and Among

                      West Coast Entertainment Corporation,

                         Each of the Entities Identified

                          On SCHEDULE A Attached Hereto

                                       and

                              CHARLES JOHNSON, JR.









<PAGE>   2

                                TABLE OF CONTENTS
                                -----------------

         Section                                                     Page
         -------                                                     ----

         1.   Sale and Delivery of the Assets.......................   1

              1.1   Delivery of the Assets..........................   1
              1.2   Further Assurances .............................   3
              1.3   Base Purchase Price.............................   3
              1.4   Assumption of Liabilities; Etc..................   4
              1.5   Allocation of Base Purchase Price and
                    Assumed Liabilities.............................   5
              1.6   The Closing.....................................   5
              1.7   No Apportionment................................   5
              1.8   Post-Closing Adjustments........................   5
              1.9   Additional Stores...............................   7

         2.   Representations of the Seller and the Principal.......   8

              2.1   Organization....................................   8
              2.2   Capitalization of the Seller ...................   9
              2.3   Authorization...................................   9
              2.4   Ownership of the Assets.........................   9
              2.5   Financial Statements............................  10
              2.6   Absence of Undisclosed Liabilities..............  11
              2.7   Litigation......................................  11
              2.8   Insurance.......................................  11
              2.9   Inventory.......................................  11
              2.10  Fixed Assets....................................  12
              2.11  Leases..........................................  12
              2.12  Change in Financial Condition and Assets........  13
              2.13  Tax Matters.....................................  13
              2.14  Accounts Receivable.............................  14
              2.15  Books and Records...............................  14
              2.16  Contracts and Commitments.......................  14
              2.17  Compliance with Agreements and Laws.............  16
              2.18  Employee Relations..............................  17
              2.19  Absence of Certain Changes or Events............  18
              2.20  Suppliers.......................................  18
              2.21  Prepayments and Deposits........................  19
              2.22  Trade Names and Other Intangible Property.......  19
              2.23  Employee Benefit Plans..........................  19






                                       -i-


<PAGE>   3


         Section                                                    Page
         -------                                                    ----

              2.24  Regulatory Approvals............................  20
              2.25  Indebtedness to and from Officers, Directors
                    and Shareholders................................  20
              2.26  Powers of Attorney and Suretyships..............  20
              2.27  Disclosure......................................  20


         3.   Representations of the Buyer..........................  21

              3.1   Organization and Authority......................  21
              3.2   Capitalization of the Buyer.....................  21
              3.3   Authorization...................................  22
              3.4   Regulatory Approvals............................  22
              3.5   Disclosure......................................  22
              3.6   Issuance of Shares..............................  22


         4.   Access to Information; Public Announcements...........  22

              4.1   Access to Management, Properties and Records....  22
              4.2   Confidentiality.................................  23
              4.3   Public Announcements............................  23


         5.   Pre-Closing Covenants of the Seller...................  24

              5.1   Conduct of Business.............................  24
              5.2   Absence of Material Changes.....................  24
              5.3   Taxes...........................................  26
              5.4   Delivery of Interim Financial Statements .......  26
              5.5   Compliance with Laws............................  26
              5.6   Continued Truth of Representations
                    and Warranties of the Seller....................  26
              5.7   Continuing Obligation to Inform.................  26
              5.8   Exclusive Dealing...............................  26
              5.9   No Publicity....................................  27


         6.   Satisfaction of Conditions, Liquidated Damages........  27

              6.1   Satisfaction of Conditions......................  27
              6.2   Liquidated Damages..............................  27







                                      -ii-


<PAGE>   4



         Section                                                    Page
         -------                                                    ----


         7.   Conditions to Obligations of the Buyer................  28

              7.1   Continued Truth of Representations
                    and Warranties of the Seller; Compliance with
                    Covenants and Obligations ......................  28
              7.2   Corporate Proceedings...........................  28
              7.3   Governmental Approvals..........................  28
              7.4   Consents of Lenders, Lessors and Other
                    Third Parties...................................  28
              7.5   Adverse Proceedings.............................  29
              7.6   Opinion of Counsel..............................  29
              7.7   Board of Directors and Shareholder Approval.....  29
              7.8   The Assets......................................  29
              7.9   Update..........................................  29
              7.10  Cash Available for Working Capital Purposes.....  20
              7.11  Payables........................................  29
              7.12  Engineer's Report...............................  29
              7.13  Tax Lien Waivers................................  29
              7.14  Franchise Agreements............................  30
              7.15  Cross Purchase Agreement........................  30
              7.16  Closing Deliveries..............................  30


         8.   Conditions to Obligations of the Seller...............  31

              8.1   Continued Truth of Representations and
                    Warranties of the Buyer; Compliance
                    with Covenants and Obligations..................  31
              8.2   Corporate Proceedings...........................  31
              8.3   Governmental Approvals..........................  31
              8.4   Consents of Lenders, Lessors and Other
                    Third Parties...................................  31
              8.5   Adverse Proceedings.............................  32
              8.6   Opinion of Counsel..............................  32
              8.7   Closing Deliveries..............................  32


         9.   Indemnification.......................................  32

              9.1   By the Buyer and the Seller
                    and the Principal...............................  32
              9.2A  By the Seller and the Principal.................  33
              9.2B  By the Buyer....................................  34
              9.3   Claims for Indemnification......................  34
              9.4   Defense by Indemnifying Party..................   35



                                      -iii-


<PAGE>   5



         Section                                                    Page
         -------                                                    ----

              9.5   Payment of Indemnification Obligation...........  35
              9.6   Survival of Representations; Claims for
                    Indemnification.................................  35


         10.  Post-Closing Agreements...............................  36

              10.1  Proprietary Information.........................  36
              10.2  No Solicitation or Hiring of Former Employees...  36
              10.3  Non-Competition Agreement.......................  37
              10.4  Sharing of Data.................................  38
              10.5  Use of Name....................................   38
              10.6  Cooperation in Litigation.......................  38

         11.  Termination of Agreement..............................  39

              11.1  Termination by Lapse of Time....................  39
              11.2  Termination by Agreement of the Parties........   39
              11.3  Termination by Reason of Breach................   39

         12.  Transfer and Sales Tax................................  39

         13.  Brokers...............................................  39

              13.1  For the Seller..................................  39
              13.2  For the Buyer...................................  40

         14.  Notices...............................................  40

         15   Arbitration...........................................  40

         16.  Successors and Assigns................................  41

         17.  Entire Agreement; Amendments; Attachments.............  41

         18.  Expenses..............................................  42

         19.  Legal Fees............................................  42

         20.  Governing Law.........................................  42

         21.  Section Headings......................................  42

         22.  Severability..........................................  42

         22.  Counterparts..........................................  43



                                      -iv-


<PAGE>   6


                            ASSET PURCHASE AGREEMENT
                            ------------------------
  

              Agreement made as of August 23, 1996 by and among West Coast
         Entertainment Corporation, a Delaware corporation with its principal
         office at 9990 Global Road, Philadelphia, Pennsylvania 19115 (the
         "Buyer"), each of the entities identified on SCHEDULE A attached hereto
         (collectively, the "Seller"), each of which has its principal office at
         address specified on SCHEDULE A, and Charles Johnson, Jr. (the
         "Principal").

                              Preliminary Statement
                              ---------------------

              The Buyer desires to purchase, and the Seller desires to sell,
         substantially all of the assets and business of the Seller related to
         the Seller's retail video rental and sales business (the "Business"),
         for the consideration set forth below and the assumption of certain of
         the Seller's liabilities set forth below, subject to the terms and
         conditions of this Agreement.

              NOW, THEREFORE, in consideration of the mutual promises
         hereinafter set forth and other good and valuable consideration, the
         receipt of which is hereby acknowledged, the parties hereby agree as
         follows:

              1.   Sale and Delivery of the Assets
                   -------------------------------
 
                   1.1  Delivery of the Assets.
                        ----------------------

                        (a) Subject to and upon the terms and conditions of this
         Agreement, at the closing of the transactions contemplated by this
         Agreement (the "Closing"), the Seller shall sell, transfer, convey,
         assign and deliver to the Buyer, and the Buyer shall purchase from the
         Seller, the following properties, assets and other claims, rights and
         interests related to the Business:

                             (i) all inventories, videotapes, finished goods,
         office supplies, maintenance supplies, packaging materials, spare parts
         and similar items of the Seller (collectively, the "Inventory") which
         exist on the Closing Date (as defined below);

                            (ii) all accounts, accounts receivable, notes and
         notes receivable existing on the Closing Date which are payable to the
         Seller, including any security held by the Seller for the payment
         thereof (the "Accounts Receivable");

                           (iii) all prepaid expenses, deposits, bank accounts
         and other similar assets of the Seller existing on the Closing Date,
         including the cash represented by such assets, but


<PAGE>   7

         excluding the cash of Seller held in Seller's bank accounts or at the
         Stores, as defined below (other than the $600 per store required to be
         transferred to Buyer pursuant to Section 7.10);

                            (iv) all rights of the Seller under the contracts,
         agreements, leases, licenses and other instruments set forth on
         SCHEDULE 2.16 attached hereto (collectively, the "Contract Rights");

                             (v) all books, records and accounts,
         correspondence, manuals, customer lists, employment records, studies,
         reports or summaries relating to or arising out of the Business;

                            (vi) all rights of the Seller under express or
         implied warranties from the suppliers of the Seller;

                           (vii) all of the machinery, equipment, furniture,
         leasehold improvements and construction in progress owned by the Seller
         on the Closing Date, which are reflected as "fixed assets" or "capital
         assets" in the accounting records of the Seller (collectively, the
         "Fixed Assets");

                          (viii) all of the Seller's right, title and interest
         in and to all intangible property rights, including but not limited to
         inventions, discoveries, trade secrets, processes, formulas, know-how,
         United States and foreign patents, patent applications, trade names,
         including the name "Picture Show" or any derivation thereof,
         trademarks, trademark registrations, applications for trademark
         registrations, copyrights, copyright registrations, owned or, where not
         owned, used by the Seller in its business and all licenses and other
         agreements to which the Seller is a party (as licensor or licensee) or
         by which the Seller is bound relating to any of the foregoing kinds of
         property or rights to any "know-how" or disclosure or use of ideas
         (collectively, the "Intangible Property"); and

                            (ix) except as specifically provided in Subsection
         1.1(b) hereof, all other assets, properties, claims, rights and
         interests of the Seller which exist on the Closing Date, of every kind
         and nature and description, whether tangible or intangible, real,
         personal or mixed.

                        (b) Notwithstanding the provisions of paragraph (a)
         above, the assets to be transferred to the Buyer under this Agreement
         shall not include any motor vehicles owned, leased or operated by the
         Seller, or those assets listed on SCHEDULE 1.1(b) attached hereto or
         the Seller's assets which



                                       -2-


<PAGE>   8


         relate solely to the Excluded Stores, as described in Section 1.1(c)
         below (the "Excluded Assets").

                        (c) The Inventory, Accounts Receivable, Contract Rights,
         Fixed Assets, Intangible Property and other properties, assets and
         business of the Seller described in paragraph (a) above, other than the
         Excluded Assets, shall be referred to collectively as the "Assets." The
         Assets relate to the five retail video stores identified on SCHEDULE I
         attached hereto, which constitute all of the retail video stores in
         which Seller or the Principal has an interest except for the Excluded
         Stores, as defined below. Such stores are sometimes hereinafter
         referred to collectively as the "Stores." In addition to the Stores,
         the Principal or his Affiliates owns and operates (or is in the process
         of developing) the retail video stores described on SCHEDULE II
         attached hereto (the "Excluded Stores").

                   1.2 FURTHER ASSURANCES. At any time and from time to time
         after the Closing, at the Buyer's request and without further
         consideration, the Seller promptly shall execute and deliver such
         instruments of sale, transfer, conveyance, assignment and confirmation,
         and take such other action, as the Buyer may reasonably request to more
         effectively transfer, convey and assign to the Buyer, and to confirm
         the Buyer's title to, all of the Assets, to put the Buyer in actual
         possession and operating control thereof, to assist the Buyer in
         exercising all rights with respect thereto and to carry out the purpose
         and intent of this Agreement.

                   1.3  Base Purchase Price.
                        -------------------
 
                        (a) The purchase price for the assets shall be an amount
         equal to $2,080,000 (the "Base Purchase Price"). The Base Purchase
         Price shall be subject to adjustment as provided in Section 1.8 below.
         The Base Purchase Price shall be allocated among the entities
         identified on SCHEDULE A attached hereto in proportion to the
         respective percentages set forth opposite their respective names on
         SCHEDULE A.

                        (b) The Base Purchase Price shall be paid as follows. At
         the Closing, the Buyer shall deliver to the Seller (i) $1,240,000 in
         cash, by bank or cashiers check, or by wire transfer of immediately
         available federal funds, and (ii) delivery of an Instrument of Evidence
         of Indebtedness, substantially in the form of EXHIBIT A attached hereto
         (the "Instrument") which shall provide for payment of the balance of
         the Base Purchase Price on the first anniversary of the Closing Date.
         The Instrument shall provide for payment of such amount (x) by delivery
         of a promissory note of Buyer with a maturity date four years from the
         Closing


                                       -3-


<PAGE>   9

         Date (which shall bear simple interest as the rate of 2% per annum, and
         shall provide for payment of all principal and interest at maturity,
         and not before) or (y) if the Seller so elects (which election shall be
         made at the time and on the terms provided below), by delivery of that
         number of shares of Common Stock, $.01 par value per share, of the
         Buyer ("Common Stock") as is determined by dividing (x) $840,000 by (y)
         the Market Value (as defined below). The number of shares issuable
         pursuant to the Instrument shall be subject to appropriate adjustment
         in the event of a stock dividend, stock split or similar event which
         occurs after the issuance of the Instrument, but prior to the issuance
         of shares thereunder. The "Market Value" of a share of Common Stock
         shall equal the average of the bid and asked prices per share of
         Buyer's Common Stock as reported on the Nasdaq Stock Exchange for each
         of the fifteen trading days ending on the business day preceding the
         Closing Date. Shares of Buyer Common Stock issued pursuant to the
         Instrument shall be registered under the Securities Act of 1933, as
         amended (the "Securities Act"), pursuant to a Registration Statement
         (the "Registration Statement") filed with the Securities and Exchange
         Commission (the "SEC"). The Seller shall make the election contemplated
         by clause (y) above only following delivery to the Seller of a current
         prospectus relating to shares of Buyer's Common Stock on the date the
         election is made, which prospectus is included in a then effective
         Registration Statement (provided such prospectus may include
         supplements thereto).

                   1.4  Assumption of Liabilities; Etc.
                        ------------------------------
 
                        (a) At the Closing, the Buyer shall execute and deliver
         an Instrument of Assumption of Liabilities (the "Instrument of
         Assumption") substantially in the form attached hereto as EXHIBIT B,
         pursuant to which it shall assume and agree to perform, pay and
         discharge the following liabilities, obligations and commitments of the
         Seller related to the Business (the "Assumed Liabilities"):

                             (i) All obligations of the Seller continuing after
         the Closing under the leases and contracts of the Business and set
         forth on SCHEDULE 1.4 attached hereto which become due and payable
         after the Closing Date;

                            (ii) Accounts payable incurred in the ordinary
         course of business by Seller for purchase of videotapes, to the extent
         such videotapes are shipped to the Seller during the 30-day period
         prior to the Closing Date; and





                                       -4-


<PAGE>   10


                           (iii) All other liabilities and obligations of the
         Seller, if any, specifically set forth in SCHEDULE 1.4 attached hereto.

         Notwithstanding the foregoing, Buyer will not assume (and the Assumed
         Liabilities shall exclude) any liabilities, obligations or commitments
         of the Seller to the extent such liabilities, obligations and
         commitments relate in whole or in part to the Excluded Stores, except
         to the extent that the Seller can demonstrate, to Buyer's reasonable
         satisfaction, that such liabilities (or a portion thereof) are
         attributable to the Stores and the Assets.

                        (b) The Buyer shall not at the Closing assume or agree
         to perform, pay or discharge, and the Seller shall remain
         unconditionally liable for, all obligations, liabilities and
         commitments, fixed or contingent, of the Seller other than the Assumed
         Liabilities.

                   1.5  ALLOCATION OF BASE PURCHASE PRICE AND ASSUMED
         LIABILITIES. The aggregate amount of the Base Purchase Price and the
         Assumed Liabilities shall be allocated among the Assets in the manner
         reasonably determined by the Buyer's chief financial officer, provided
         such allocation shall not be inconsistent with the allocation reflected
         on SCHEDULE 1.5 attached hereto.

                   1.6  THE CLOSING. The Closing shall take place on or before
         September 30, 1996, at the offices of Hale and Dorr, 60 State Street,
         Boston, Massachusetts, at such time or date as may be selected by
         Buyer, or at such other time and date as may be mutually agreed upon in
         writing by the parties hereto. The transfer of the Assets by the Seller
         to the Buyer shall be deemed to occur at 9:00 a.m., Boston time, on the
         date of the Closing (the "Closing Date").

                   1.7  NO APPORTIONMENT. The purchase price of the assets shall
         not be subject to any adjustment for any prepaid expenses of the
         Seller, including without limitation: (i) prepaid premiums on
         insurance, (ii) water and sewer use charges, (iii) prepaid rent, (iv)
         transfer taxes and recording fees, if any, incurred in connection with
         the transfer of the Assets contemplated hereby, or (v) real property
         taxes or other taxes for the then current tax period, and such prepaid
         amounts, if any, shall not be added to or deducted from the Base
         Purchase Price.

                   1.8  Post-Closing Adjustments.
                        ------------------------

                        (a)  Within 90 days following the Closing, the
         Buyer shall cause independent certified public accountants for the


                                       -5-


<PAGE>   11

         Buyer (the "Accountants"), to review the books and records of the
         Business. The Buyer shall cause the Accountants to deliver a statement
         setting forth the Net Operating Cash Flow (as defined below) of the
         Business to each of the parties to this Agreement (the "Accountants'
         Report).

              In the event that the Buyer or the Seller dispute the calculation
         of the Net Operating Cash Flow, the disputing party shall notify the
         other parties hereto in writing (the "Dispute Notice") of the amount,
         nature and basis of such dispute, within 10 calendar days after
         delivery of the Accountants' Report. In the event of such a dispute,
         the parties hereto shall first use their best efforts to resolve such
         dispute among themselves. If the parties are unable to resolve the
         dispute within 10 business days after delivery of the Accountants'
         Report, the dispute shall be submitted to the Accountants and Ron
         Switzer, independent accountants for the Seller ("Seller's
         Accountants"), for resolution. The Accountants and Seller's Accountants
         shall use their best efforts to resolve the dispute within 10 business
         days after submission. If they are unable to agree upon a resolution of
         the dispute within such 10-business day period, the dispute shall be
         submitted to arbitration in accordance with Section 15.

              The fees and expenses of the Accountants in connection with the
         preparation of the Accountants' Report and the resolution of disputes
         pursuant to the preceding paragraph shall be borne by the Buyer and the
         fees and expenses of Seller's Accountants in connection with the
         resolution of disputes pursuant to the preceding paragraph shall be
         borne by the Seller.

              Immediately upon the expiration of the 10-business day period for
         giving the Dispute Notice, if no Dispute Notice is given, or
         immediately upon the resolution of disputes, if any, as provided above,
         the Base Purchase Price shall be adjusted by the Cash Flow Adjustment,
         as provided below.

              A Cash Flow Adjustment shall occur only if the Seller's aggregate
         Net Operating Cash Flow for the 12-month period ending December 31,
         1995, as determined by the Accountants (the "Audited Cash Flow") is
         less than $614,382. A Cash Flow Adjustment shall be a reduction in the
         Base Purchase Price by an amount determined as follows:

            Base Purchase Price - Base Purchase Price x Audited Cash Flow
                                  ---------------------------------------
                                                 $614,382

         Any such reduction shall reduce the cash portion of the Base Purchase
         Price, and the Seller shall, within 10 days following the determination
         of the Cash Flow Adjustment, pay such amount to the


                                       -6-


<PAGE>   12

         Buyer in cash, or by bank or certified check, or by wire transfer of
         immediately available funds.

              For purposes of this Subsection 1.8, "Net Operating Cash Flow"
         shall be equal to the pre-tax income from the Stores for the 12-month
         period ended December 31, 1995, plus all debt-related interest expense
         and depreciation and amortization expenses attributable to the Stores
         for such 12-month period, plus the amount of all items listed on
         SCHEDULE 1.8 for such 12-month period to the extent such items are not
         attributable to the day to day operation of the Stores, less all rental
         product purchases for the Stores during such 12-month period (including
         revenue sharing expenses if not previously expensed), less all earned
         income interest for the Stores for such 12-month period, plus all
         compensation expenses for all office personnel employed by Seller
         during such 12-month period. The Net Operating Cash Flow shall be
         determined in accordance with generally accepted accounting principles
         applied consistently with the Seller's past practice.

                   1.9  ADDITIONAL STORES. An Affiliate of the Principal
         currently operates a retail video store at 4590 Montgomery Road,
         Cincinnati, Ohio (the "Norwood Store"), and the Principal is in the
         process of developing retail video stores located at 2475 W. Galbraith
         Road, Cincinnati, Ohio, 8121 Plainfield Road, Cincinnati, Ohio, and
         4506 Dixie Highway, Erlanger, Kentucky (such three stores being
         hereinafter referred to as the "New Stores" and together with the
         Norwood Store and any additional stores opened in accordance with this
         Section 1.9, the "Additional Stores"). The New Stores shall be operated
         as West Coast Entertainment franchisee stores pursuant to a separate
         Franchise Agreement, which shall be executed and delivered on the
         Closing Date.

              The Seller shall be entitled to open additional retail stores from
         time to time only subject to the terms and conditions contained in this
         Section 1.9. Any such stores shall be opened only with the Buyer's
         prior approval, shall be subject to a purchase option on the same terms
         as the New Stores, and shall be operated as West Coast Entertainment
         Corporation franchisee stores, subject to the terms and conditions of
         the Buyer's then standard form of franchising agreement. Without
         limiting the foregoing, the Buyer shall have the right to approve the
         location of any such additional store, and such store must be in the
         greater Cincinnati, Ohio area, unless Buyer and Seller otherwise agree
         in writing. Such franchising agreement shall be on the Buyer's
         customary terms, including (i) payment by Seller of a $1,000 per store
         franchise fee, and (ii) payment of 5% monthly royalty fee commencing on
         the date upon which any such new store opens. In connection with each
         such new store, if any, Buyer's counsel shall prepare, for execution of
         the Buyer and the Seller,


                                       -7-


<PAGE>   13








         a franchising agreement embodying the terms contained in this
         Section 1.9.

              The provisions of this Section 1.9 shall be binding upon the
         Seller, the Principal and their respective Affiliates (as such term is
         defined in the Securities Act of 1933, as amended, and the rules and
         regulations promulgated thereunder ("Affiliate")).

              Seller and its Affiliates shall not, without Buyer's prior written
         consent, sell, transfer or dispose of, directly or indirectly, by sale
         of stock, assets, merger, consolidation or otherwise, all or any
         portion of, or any interest in, any of stores opened pursuant to the
         provisions of this Section 1.9, without Buyer's prior written consent,
         which may be granted or denied in Buyer's sole and absolute discretion.

              All of the Additional Stores shall be subject to a Cross- Purchase
         Agreement, substantially in the form and on the terms of EXHIBIT C
         hereto, which shall be executed and delivered at the Closing (the
         "Cross Purchase Agreement").

              2.   Representations of the Seller and the Principal
                   -----------------------------------------------

              The Seller and the Principal, jointly and severally, represent and
         warrant to the Buyer as follows (it being understood that all
         references in this Section 2 to the Seller shall be deemed to include
         each and all, as applicable, of the entities listed on SCHEDULE A on a
         joint and several basis, unless the context otherwise requires):

                   2.1 ORGANIZATION. The Seller is a corporation duly organized,
         validly existing and in good standing under the laws of the state
         indicated on SCHEDULE A attached hereto, and has all requisite power
         and authority (corporate and other) to own its properties, to carry on
         its business as now being conducted, to execute and deliver this
         Agreement and the agreements contemplated herein, and to consummate the
         transactions contemplated hereby. The Seller is duly qualified to do
         business and in good standing in each of the jurisdictions listed on
         SCHEDULE A attached hereto, which constitute all jurisdictions in which
         its ownership of property or the character of their business requires
         such qualification. Certified copies of the charter, bylaws and other
         governing instruments of each of the Seller, each as amended to date,
         have been previously delivered to the Buyer, are complete and correct,
         and no amendments have been made thereto or have been authorized since
         the date thereof. The Seller does not own any capital stock of or other
         equity interest in any corporation, partnership, limited liability
         company or other entity. SCHEDULE I (the Stores) and SCHEDULE II (the
         Excluded Stores) together sets


                                       -8-


<PAGE>   14
         forth a list of each retail video rental store (including the location
         of each such store and the name and address of all owners (if not
         Seller) of each such store) owned, operated or licensed directly or
         indirectly by the Seller and its Affiliates.

                   2.2  CAPITALIZATION OF THE SELLER. The Seller's authorized
         capital stock is described on SCHEDULE A. SCHEDULE A accurately
         reflects the issued and outstanding capital stock of Seller, and the
         legal and beneficial owners thereof. All of such issued and outstanding
         shares have been duly and validly issued and are fully paid and
         nonassessable.

                   2.3  AUTHORIZATION. The execution and delivery of this
         Agreement by the Seller, and the agreements provided for herein, and
         the consummation by the Seller of all transactions contemplated hereby,
         have been duly authorized by all requisite corporate and shareholder
         action. This Agreement and all such other agreements and obligations
         entered into and undertaken in connection with the transactions
         contemplated hereby to which the Seller is a party constitute the valid
         and legally binding obligations of the Seller, enforceable against the
         Seller in accordance with their respective terms. The execution,
         delivery and performance by the Seller of this Agreement and the
         agreements provided for herein, and the consummation by the Buyer of
         the transactions contemplated hereby and thereby, will not, with or
         without the giving of notice or the passage of time or both: (a)
         violate the provisions of any law, rule or regulation applicable to the
         Seller; (b) violate the provisions of the charter or Bylaws of the
         Seller; (c) violate any judgment, decree, order or award of any court,
         governmental body or arbitrator; or (d) conflict with or result in the
         breach or termination of any term or provision of, or constitute a
         default under, or cause any acceleration under, or cause the creation
         of any lien, charge or encumbrance upon the properties or assets of the
         Seller pursuant to, any indenture, mortgage, deed of trust or other
         instrument or agreement to which the Seller is a party or by which the
         Seller or any of its properties is or may be bound. SCHEDULE 2.3
         attached hereto sets forth a true, correct and complete list of all
         consents and approvals of third parties that are required in connection
         with the consummation by the Seller of the transactions contemplated by
         this Agreement.

                   2.4  OWNERSHIP OF THE ASSETS. SCHEDULE 2.4(i) attached hereto
         sets forth a true, correct and complete list of all claims,
         liabilities, liens, pledges, charges, encumbrances and equities of any
         kind affecting the Assets (collectively, the "Encumbrances"). The
         Seller is, and at the Closing will be, the true and lawful owner of the
         Assets, and will have the right to sell and transfer to the Buyer good,
         clear, record and marketable title to the


                                       -9-


<PAGE>   15

         Assets, free and clear of all Encumbrances of any kind, except as set
         forth on SCHEDULE 2.4(ii) attached hereto (the "Permitted
         Encumbrances"). The delivery to the Buyer of the instruments of
         transfer of ownership contemplated by this Agreement will vest good and
         marketable title to the Assets in the Buyer, free and clear of all
         liens, mortgages, pledges, security interests, restrictions, prior
         assignments, encumbrances and claims of any kind or nature whatsoever,
         except for the Permitted Encumbrances.

                   2.5  Financial Statements.
                        --------------------

                        (a) The Seller has previously delivered to the Buyer its
         audited balance sheet as of December 31, 1993, 1994 and 1995 (the
         "Audited Balance Sheets") and the related statements of income,
         shareholders' equity, retained earnings and statements of cash flows of
         the Seller for the fiscal years then ended (collectively, including the
         Audited Balance Sheet, the "Audited Financial Statements"). The Seller
         has also previously delivered to the Buyer its comparative Balance
         Sheet (the "Current Balance Sheet") as of June 30, 1996 (the "Balance
         Sheet Date") and as of June 30, 1995, and the related comparative
         statements of income, shareholders' equity, retained earnings and
         statements of cash flows of the Seller for the six-month periods then
         ended (collectively, the "Current Financial Statements"). The Seller
         has also included in the footnotes to the Audited Financial Statements
         and the Current Financial Statements statements of its quarterly
         earnings. The Audited Financial Statements, the Current Financial
         Statements and the interim financial statements (the "Interim Financial
         Statements") to be delivered pursuant to Subsection 5.4 hereof
         (collectively, the "Financial Statements") have been (or will be)
         prepared in accordance with generally accepted accounting principles
         applied consistently with past practice and are certified without
         qualification by the Seller's independent public accountants, in the
         case of the Audited Financial Statements, and have been (or will be)
         certified by the Seller's chief financial officer, in the case of the
         Current Financial Statements and the Interim Financial Statements.

                        (b) The Financial Statements fairly present, as of their
         respective dates, the financial condition, retained earnings, assets
         and liabilities of the Seller and the results of operations of the
         Seller's business for the periods indicated; with respect to the
         contracts and commitments for the sale of goods or the provision of
         services by the Seller, the Financial Statements contain and reflect
         adequate reserves, which are consistent with previous reserves taken,
         for all reasonably anticipated material losses and costs and expenses;
         and the amounts shown as accrued for current and deferred income and
         other taxes in the Financial Statements are sufficient for the payment


                                      -10-


<PAGE>   16


         of all accrued and unpaid federal, state and local income taxes,
         interest, penalties, assessments or deficiencies applicable to the
         Seller, whether disputed or not, for the applicable period then ended
         and periods prior thereto.

                   2.6  ABSENCE OF UNDISCLOSED LIABILITIES. Except as and to the
         extent (a) reflected and reserved against in the Current Balance Sheet,
         or (b) incurred in the ordinary course of business after the date of
         the Current Balance Sheet and not material in amount, either
         individually or in the aggregate, the Seller does not have any
         liability or obligation, secured or unsecured, whether accrued,
         absolute, contingent, unasserted or otherwise, affecting the Assets.
         For purposes of this Subsection 2.6, "material" means any amount in
         excess of $10,000.

                   2.7  LITIGATION. The Seller is not a party to, or to the
         Seller's best knowledge threatened with, and none of the Assets are
         subject to, any litigation, suit, action, investigation, proceeding or
         controversy before any court, administrative agency or other
         governmental authority relating to or affecting the Assets or the
         business or condition (financial or otherwise) of the Seller. The
         Seller is not in violation of or in default with respect to any
         judgment, order, writ, injunction, decree or rule of any court,
         administrative agency or governmental authority or any regulation of
         any administrative agency or governmental authority.

                   2.8  INSURANCE. Seller maintains fire, theft, casualty,
         general liability, workers compensation, business interruption,
         environmental impairment, product liability, automobile and other
         insurance policies insuring the Assets or business of the Seller in
         amounts and of the types which are customary and adequate for the
         business conducted by Seller and required by applicable laws
         (collectively, the "Insurance Policies"). No claims have been made or
         are pending under such Insurance Policies and Seller knows of no basis
         therefor. The Insurance Policies are in full force and effect. All
         premiums due on the Insurance Policies or renewals thereof have been
         paid and there is no default under any of the Insurance Policies.

                   2.9  INVENTORY. SCHEDULE 2.9 attached hereto sets forth a
         true, correct and complete list of the Inventory as of the date hereof,
         including a description and the book value thereof. SCHEDULE 2.9, as
         updated pursuant to Subsection 7.9 hereof, shall set forth a true,
         correct and complete list of such Inventory as of the Closing Date,
         including a description and valuation thereof. Such Inventory consists
         of items of a quality and quantity which are usable or saleable without
         discount in the ordinary course of the business conducted by the
         Seller. The


                                      -11-


<PAGE>   17
         value of all items of obsolete materials and of materials of below
         standard quality has been written down to realizable market value, and
         the values at which such Inventory is carried reflect the normal
         inventory valuation policy of the Seller of stating the Inventory at
         the lower of cost or market value in accordance with generally accepted
         accounting principles.

                  2.10  FIXED ASSETS. SCHEDULE 2.10 attached hereto sets forth a
         true, correct and complete list of all Fixed Assets, as of the date
         hereof, including a description and the book value thereof. SCHEDULE
         2.10, as updated pursuant to Subsection 7.9 hereof, shall set forth a
         true, correct and complete list of all such Fixed Assets as of the
         Closing Date, including a description and valuation thereof. All of
         such Fixed Assets are in good operating condition and repair, normal
         wear and tear excepted, are currently used by the Seller in the
         ordinary course of business and in the production of products of the
         Seller and normal maintenance has been consistently performed with
         respect to such Fixed Assets.

                  2.11  LEASES. SCHEDULE 2.11 attached hereto sets forth a true,
         correct and complete list as of the date hereof of all leases of real
         property, identifying separately each ground lease, to which the Seller
         is a party (the "Leases"). True, correct and complete copies of the
         Leases, and all amendments, modifications and supplemental agreements
         thereto, have previously been delivered by the Seller to the Buyer. The
         Leases are in full force and effect, are binding and enforceable
         against each of the parties thereto in accordance with their respective
         terms and, except as set forth on SCHEDULE 2.11, have not been modified
         or amended since the date of delivery to the Buyer. No party to any
         Lease has sent written notice to the other claiming that such party is
         in default thereunder, which remains uncured. Except as set forth on
         SCHEDULE 2.11 attached hereto, there has not occurred any event which
         would constitute a breach of or default in the performance of any
         material covenant, agreement or condition contained in any Lease, nor
         has there occurred any event which with the passage of time or the
         giving of notice or both would constitute such a breach or material
         default. The Seller is not obligated to pay any leasing or brokerage
         commission relating to any Lease and, except as set forth on SCHEDULE
         2.11 attached hereto, will not have any enforceable obligation to pay
         any leasing or brokerage commission upon the renewal of any Lease. No
         material construction, alteration or other leasehold improvement work
         with respect to any of the Leases remains to be paid for or to be
         performed by the Seller. The Financial Statements contain adequate
         reserves to provide for the restoration of the properties subject to
         the Leases at the end of the respective Lease terms, to the extent
         required by the Leases.


                                      -12-


<PAGE>   18


                  2.12  CHANGE IN FINANCIAL CONDITION AND ASSETS. Since the
         Balance Sheet Date, there has been no change which materially and
         adversely affects the business, properties, assets, condition
         (financial or otherwise) or prospects of the Seller. The Seller has no
         knowledge of any existing or threatened occurrence, event or
         development which, as far as can be reasonably foreseen, could have a
         material adverse effect on the Seller or its business, properties,
         assets, condition (financial or otherwise) or prospects.

                  2.13  Tax Matters.
                        ----------- 

                        (a)(i)  Within the times and in the manner prescribed 
         by law, the Seller has filed all Returns which are required to be 
         filed;

                          (ii)  With respect to all amounts in respect of Taxes
         imposed upon the Seller for which it could be liable, whether to Taxing
         Authorities (as, for example, under law) or to other persons or
         entities (as, for example, under Tax allocation agreements), with
         respect to all taxable periods or portions of taxable periods ending on
         or before the Closing Date, all applicable tax laws and agreements have
         been fully complied with, and all such amounts required to be paid by
         the Seller to Taxing Authorities or others on or before the date hereof
         have been paid.

                         (iii)  All Returns filed by the Seller constitute
         complete and accurate representations of the respective Tax liabilities
         of, or attributable to, the Seller for such years;

                          (iv)  No examination of the Returns of the Seller is
         currently in progress nor, to the best knowledge of the Seller,
         threatened and no unresolved deficiencies have been asserted or
         assessed against the Seller as a result of any audit by any Taxing
         Authority and no such deficiency has been proposed or threatened;

                           (v)  There are no liens for Taxes (other than
         for current Taxes not yet due and payable) upon the assets of the
         Seller; and

                          (vi)  The Seller is not a person other than a United
         States person within the meaning of the Code.

                        (b)  For purposes of this Section 2.13:

              "Return" means any return, declaration, report, statement or other
         document required to be filed in respect of any Tax.



                                      -13-


<PAGE>   19

              "Tax" or "Taxes" means any federal, state, local, foreign and
         other net income, gross income, gross receipts, sales, use, ad valorem,
         transfer, franchise, profits, license, lease, service, service use,
         withholding, payroll, employment, excise, severance, stamp, occupation,
         premium, property, windfall profits, customs duty or other tax, fee,
         assessment or charge of any kind whatever, together with interest and
         any penalty, addition to tax or additional amount with respect thereto.

              "Taxing Authority" means any governmental authority responsible 
         for the imposition of Taxes.

                   2.14  ACCOUNTS RECEIVABLE. The Seller has no Accounts
         Receivable.

                   2.15  BOOKS AND RECORDS. The general ledgers and books of
         account of the Seller, all federal, state and local income, franchise,
         property and other tax returns filed by the Seller, with respect to the
         Assets, and all other books and records of the Seller are in all
         material respects complete and correct and have been maintained in
         accordance with good business practice and in accordance with all
         applicable procedures required by laws and regulations.

                   2.16  CONTRACTS AND COMMITMENTS.

                        (a) SCHEDULE 2.16 attached hereto contains a true,
         complete and correct list and description of the following contracts
         and agreements, whether written or oral (collectively, the
         "Contracts"):

                             (i)  all loan agreements, indentures,
         mortgages and guaranties to which the Seller is a party or by
         which the Seller or any of its property is bound;

                            (ii) all pledges, conditional sale or title
         retention agreements, security agreements, equipment obligations,
         personal property leases and lease purchase agreements relating to any
         of the Assets to which the Seller is a party or by which the Seller or
         any of its property is bound;

                           (iii) all contracts, agreements, commitments,
         purchase orders or other understandings or arrangements to which the
         Seller is a party or by which the Seller or any of its property is
         bound which (A) involve payments or receipts by the Seller of more than
         $2,000 in the case of any single contract, agreement, commitment,
         understanding or arrangement under which full performance (including
         payment) has not been rendered by all parties thereto or (B) which may
         materially adversely affect the


                                      -14-


<PAGE>   20

         condition (financial or otherwise) or the properties, assets,
         business or prospects of the Seller;

                            (iv) all collective bargaining agreements,
         employment and consulting agreements, executive compensation plans,
         bonus plans, deferred compensation agreements, pension plans,
         retirement plans, employee stock option or stock purchase plans and
         group life, health and accident insurance and other employee benefit
         plans, agreements, arrangements or commitments to which the Seller is a
         party or by which the Seller or any of its property is bound;

                             (v)  all agency, distributor, sales
         representative and similar agreements to which the Seller is a
         party;

                            (vi)  all contracts, agreements or other
         understandings or arrangements between the Seller any stockholder
         or Affiliate of the Seller;

                           (vii)  all leases, whether operating, capital or
         otherwise, under which the Seller is lessor or lessee; and

                          (viii)  any other material agreement or contract
         entered into by the Seller.

                        (b)  Except as set forth on SCHEDULE 2.16 attached
         hereto:

                             (i) each Contract is a valid and binding agreement
         of the Seller, enforceable against the Seller in accordance with its
         terms, and the Seller does not have any knowledge that any Contract is
         not a valid and binding agreement of the other parties thereto;

                            (ii) the Seller has fulfilled all material
         obligations required pursuant to the Contracts to have been performed
         by the Seller on its part prior to the date hereof, and the Seller has
         no reason to believe that it will not be able to fulfill, when due, all
         of its obligations under the Contracts which remain to be performed
         after the date hereof;

                           (iii) the Seller is not in breach of or default under
         any Contract, and no event has occurred which with the passage of time
         or giving of notice or both would constitute such a default, result in
         a loss of rights or result in the creation of any lien, charge or
         encumbrance, thereunder or pursuant thereto;




                                      -15-


<PAGE>   21


                            (iv) to the best knowledge of the Seller, there is
         no existing breach or default by any other party to any Contract, and
         no event has occurred which with the passage of time or giving of
         notice or both would constitute a default by such other party, result
         in a loss of rights or result in the creation of any lien, charge or
         encumbrance thereunder or pursuant thereto;

                             (v)  the Seller is not restricted by any
         Contract from carrying on its business anywhere in the world; and

                            (vi) the Seller has no written or oral Contracts to
         sell products or perform services which are expected to be performed
         at, or to result in, a loss.

                        (c) Except as set forth on SCHEDULE 2.3 or SCHEDULE
         2.16, the continuation, validity and effectiveness of each Contract
         will not be affected by the transfer thereof to Buyer under this
         Agreement and all such Contracts are assignable to Buyer without a
         consent.

                        (d) True, correct and complete copies of all written
         Contracts have previously been delivered by the Seller to the Buyer.

                  2.17  COMPLIANCE WITH AGREEMENTS AND LAWS. The Seller has all
         requisite licenses, permits and certificates, including environmental,
         health and safety permits, from federal, state and local authorities
         necessary to conduct the Business and own and operate the Assets
         (collectively, the "Permits"). SCHEDULE 2.17 attached hereto sets forth
         a true, correct and complete list of all such Permits, copies of which
         have previously been delivered by the Seller to the Buyer. The Seller
         is not in violation of any law, regulation or ordinance (including,
         without limitation, laws, regulations or ordinances relating to
         building, zoning, environmental, disposal of hazardous substances, land
         use or similar matters) relating to its properties, the violation of
         which could have a material adverse effect on the Seller or its
         properties. The business of the Seller does not violate, in any
         material respect, any federal, state, local or foreign laws,
         regulations or orders (including, but not limited to, any of the
         foregoing relating to employment discrimination, occupational safety,
         environmental protection, hazardous waste (as defined in the Resource
         Conservation and Recovery Act, as amended, and the regulations adopted
         pursuant thereto), conservation, or corrupt practices, the enforcement
         of which would have a material and adverse effect on the results of
         operations, condition (financial or otherwise), assets, properties,
         business or prospects of the Seller. Except as set forth on SCHEDULE
         2.17 attached hereto, the Seller has not since January 1, 1993 received
         any notice or


                                      -16-


<PAGE>   22

         communication from any federal, state or local governmental or
         regulatory authority or otherwise of any such violation or
         noncompliance.

                  2.18  Employee Relations.
                        ------------------

                        (a) The Seller is in compliance with all federal, state
         and municipal laws respecting employment and employment practices,
         terms and conditions of employment, and wages and hours, and is not
         engaged in any unfair labor practice, and there are no arrears in the
         payment of wages or social security taxes.

                         (b) (i)  none of the employees of the Seller is
         represented by any labor union;

                            (ii) there is no unfair labor practice complaint
         against the Seller pending before the National Labor Relations Board or
         any state or local agency;

                           (iii) there is no pending, or to Seller's knowledge,
         threatened, labor strike or other material labor trouble affecting the
         Seller (including, without limitation, any organizational drive);

                            (iv)  there is no material labor grievance
         pending, or to Seller's knowledge, threatened, against the Seller;

                             (v)  there is no pending, or to Seller's
         knowledge, threatened, representation question respecting the
         employees of the Seller; and

                            (vi) there are no pending, or to Seller's knowledge,
         threatened, arbitration proceedings arising out of or under any
         collective bargaining agreement to which the Seller is a party, or to
         the best knowledge of the Seller, any basis for which a claim may be
         made under any collective bargaining agreement to which the Seller is a
         party.

                        (c) SCHEDULE 2.18 attached hereto sets forth a true,
         correct and complete list of (a) the employee benefits provided by the
         Seller to its employees and all contracts or agreements between the
         Seller and its employees, and (b) the Seller's current payroll,
         including the job descriptions and salary or wage rates of each of its
         employees, showing separately for each such person who received an
         annual salary in excess of $20,000 the amounts paid or payable as
         salary and bonus payments for the year ending December 31, 1995.




                                      -17-


<PAGE>   23

                        (d) For purposes of this Subsection 2.18, the term
         "employee" shall be construed to include sales agents and other
         independent contractors who spend a majority of their working time on
         the Seller's business.

                  2.19  ABSENCE OF CERTAIN CHANGES OR EVENTS. Since the Balance
         Sheet Date, the Seller has not entered into any transaction which is
         not in the usual and ordinary course of business, and, without limiting
         the generality of the foregoing, the Seller has not:

                        (a)  Incurred any material obligation or liability
         for borrowed money;

                        (b) Discharged or satisfied any lien or encumbrance or
         paid any obligation or liability other than current liabilities
         reflected in the Current Balance Sheet;

                        (c)  Mortgaged, pledged or subjected to lien,
         charge or other encumbrance any of the Assets;

                        (d) Sold or purchased, assigned or transferred any of
         its tangible assets or cancelled any debts or claims, except for
         inventory sold and raw materials purchased in the ordinary course of
         business;

                        (e)  Made any material amendment to or termination
         of any Contract or done any act or omitted to do any act which
         would cause the breach of any Contract;

                        (f) Suffered any losses, whether insured or uninsured,
         and whether or not in the control of the Seller, in excess of $5,000 in
         the aggregate, or waived any rights of any value;

                        (g)  Made any changes in compensation of its
         officers, directors or employees;

                        (h)  Received notice of any litigation, warranty
         claim or products liability claims; or

                        (i) Made any material change in the terms, status or
         funding condition of any Employee Plan, as defined in Subsection 2.23
         hereof.

                  2.20  SUPPLIERS. SCHEDULE 2.20 attached hereto sets forth a
         true, correct and complete list of the names and addresses of the ten
         suppliers of the Seller which accounted for the largest dollar volume
         of purchases by the Company for the fiscal year


                                      -18-


<PAGE>   24

         ending December 31, 1995. None of such suppliers has notified the
         Seller that it intends to discontinue its relationship with the Seller.

                  2.21  PREPAYMENTS AND DEPOSITS. The Seller is not holding (and
         does not have) any prepayments or deposits from customers for products
         to be shipped, or services to be performed, after the Closing Date.

                  2.22  Trade Names and Other Intangible Property.
                        ----------------------------------------- 

                        (a)  The Seller's only Intangible Property is the
         name "Picture Show Video".

                        (b) The Seller is making no representation or warranty
         as to its ownership rights, if any, in the name "Picture Show Video"
         except for those expressly set forth in this Section 2.22. The
         Intangible Property owned by the Seller is sufficient to conduct the
         Seller's business as presently conducted and, when transferred to the
         Buyer pursuant to this Agreement, will be sufficient to permit the
         Buyer to conduct the business of the Seller as presently conducted by
         the Seller. The Seller has received no notice of, and has no knowledge
         of any basis for, a claim against it that any of its operations,
         activities, products or publications infringes on any patent,
         trademark, trade name, copyright or other property right of a third
         party, or that it is illegally or otherwise using the trade secrets,
         formulae or any property rights of others. The Seller has no disputes
         with or claims against any third party for infringement by such third
         party of any trade name or other Intangible Property of the Seller.

                  2.23  Employee Benefit Plans.
                        ---------------------- 

                        (a) The Seller does not now have or otherwise contribute
         to or participate in, and has not in the past had or otherwise
         contributed to, any employee benefit plan subject to the Employee
         Retirement Income Security Act of 1974.

                        (b) The Buyer assumes no liabilities with respect to any
         employee benefit plan operated or sponsored by the Seller or in which
         its employees participate, including, without limitation, any
         liabilities for taxes, accrued vacation or sick pay (whether or not
         vested), accrued vacation, sick and personal leaves, employee policies,
         employee benefit claims or liability to the Pension Benefit Guaranty
         Corporation.

                        (c) EMPLOYEE PLANS.  The Seller does not now have
         (nor has it ever had) and the Seller does not now (or has it ever


                                      -19-


<PAGE>   25

         been) a contributor to or participant in any pension, benefit, profit
         sharing, retirement, deferred compensation, welfare, insurance,
         disability, bonus, vacation pay, severance pay and other similar plans,
         programs and agreements, whether reduced to writing or not, relating to
         the Seller's employees, or maintained by the Seller or by any other
         member of any controlled group of corporations, group of trades or
         businesses under common control, or affiliated service group (as
         defined for purposes of Section 414(b), (c) and (m), respectively, of
         the Internal Revenue Code of 1986, as amended (the "Code")) ("Employee
         Plans") and the Seller has no obligations, contingent or otherwise,
         past or present, under applicable law or the terms of any Employee
         Plan.

                  2.24 REGULATORY APPROVALS. There are no consents, approvals,
         authorizations and other requirements prescribed by any law, rule or
         regulation which must be obtained or satisfied by the Seller and which
         are necessary for the execution and delivery by the Seller of this
         Agreement and the documents to be executed and delivered by the Seller
         in connection herewith.

                  2.25 INDEBTEDNESS TO AND FROM OFFICERS, DIRECTORS AND
         SHAREHOLDERS. Except as set forth on SCHEDULE 2.25 attached hereto, the
         Seller is not indebted, directly or indirectly, to any person who is an
         officer, director or shareholder of the Seller or any affiliate of any
         such person in any amount whatsoever other than for salaries for
         services rendered or reimbursable business expenses, all of which have
         been reflected on the Current Financial Statements, and no such
         officer, director, shareholder or affiliate is indebted to the Seller,
         except for advances made to employees of the Seller in the ordinary
         course of business to meet reimbursable business expenses anticipated
         to be incurred by such obligor.

                  2.26 POWERS OF ATTORNEY AND SURETYSHIPS. The Seller has no
         general or special powers of attorney outstanding (whether as grantor
         or grantee thereof) and has no obligation or liability (whether actual,
         accrued, accruing, contingent or otherwise) as guarantor, surety,
         co-signor, endorser, co-maker, indemnitor or otherwise in respect of
         the obligation of any person, corporation, partnership, joint venture,
         association, organization or other entity, except as endorser or maker
         of checks or letters of credit, respectively, endorsed or made in the
         ordinary course of business.

                  2.27 DISCLOSURE. No representation or warranty by the Seller
         in this Agreement or in any Exhibit hereto, or in any list, statement,
         document or information set forth in or attached to any Schedule
         delivered or to be delivered pursuant to this Agreement, contains or
         will contain any untrue statement of a material fact


                                      -20-


<PAGE>   26

         or omits or will omit any material fact necessary in order to make the
         statements contained therein not misleading. The Seller has disclosed
         to the Buyer all material facts pertaining to the transactions
         contemplated by this Agreement.

              3.  Representations of the Buyer
                  ---------------------------- 

              The Buyer represents and warrants to the Seller as follows:

                  3.1 ORGANIZATION AND AUTHORITY. The Buyer is a corporation
         duly organized, validly existing and in good standing under the laws of
         the State of Delaware, and has requisite power and authority (corporate
         and other) to own its properties and to carry on its business as now
         being conducted. The Buyer has full power to execute and deliver this
         Agreement and the Instrument of Assumption of Liabilities and to
         consummate the transactions contemplated hereby and thereby. Certified
         copies of the Certificate of Incorporation and the Bylaws of the Buyer,
         as amended to date, have been previously delivered to the Seller, are
         complete and correct, and no amendments have been made thereto or have
         been authorized since the date thereof.

                  3.2 CAPITALIZATION OF THE BUYER. On the date hereof, the
         Buyer's authorized capital stock consists of 25,000,000 shares of
         Common Stock, $.01 par value ("Common Stock"), and 2,000,000 shares of
         Preferred Stock, $.01 par value per share. All of the outstanding
         shares of capital stock of the Buyer have been and on the Closing Date
         will be duly and validly issued and are, or will be, fully paid and
         nonassessable.

                  3.3 AUTHORIZATION. The execution and delivery of this
         Agreement by the Buyer, and the agreements provided for herein, and the
         consummation by the Buyer of all transactions contemplated hereby, have
         been duly authorized by all requisite corporate action. This Agreement
         and all such other agreements and written obligations entered into and
         undertaken in connection with the transactions contemplated hereby
         constitute the valid and legally binding obligations of the Buyer,
         enforceable against the Buyer in accordance with their respective
         terms. The execution, delivery and performance of this Agreement and
         the agreements provided for herein, and the consummation by the Buyer
         of the transactions contemplated hereby and thereby, will not, with or
         without the giving of notice or the passage of time or both, (a)
         violate the provisions of any law, rule or regulation applicable to the
         Buyer; (b) violate the provisions of the Buyer's Certificate of
         Incorporation or Bylaws; (c) violate any judgment, decree, order or
         award of any court, governmental body or arbitrator; or (d) conflict
         with or result in the breach or termination of any term or provision
         of, or constitute a default under, or cause any


                                      -21-


<PAGE>   27


         acceleration under, or cause the creation of any lien, charge or
         encumbrance upon the properties or assets of the Buyer pursuant to, any
         indenture, mortgage, deed of trust or other agreement or instrument to
         which it or its properties is a party or by which the Buyer is or may
         be bound. No consents or approvals of third parties are required in
         connection with the consummation by the Buyer of the transactions
         contemplated by this Agreement.

                  3.4 REGULATORY APPROVALS. All consents, approvals,
         authorizations and other requirements prescribed by any law, rule or
         regulation which must be obtained or satisfied by the Buyer and which
         are necessary for the consummation of the transactions contemplated by
         this Agreement have been, or will be prior to the Closing Date,
         obtained and satisfied.

                  3.5 DISCLOSURE. No representation or warranty by the Buyer in
         this Agreement or in any Exhibit hereto, or in any list, statement,
         document or information set forth in or attached to any Schedule
         delivered or to be delivered pursuant hereto, contains or will contain
         any untrue statement of a material fact or omits or will omit any
         material fact necessary in order to make the statements contained
         therein not misleading.

                  3.6 ISSUANCE OF SHARES. The issuance and delivery of the
         shares of Common Stock in accordance with this Agreement, if any, have
         been, or prior to the Closing, will be, duly authorized by all
         necessary corporate action on the part of the Buyer, and all such
         shares of Common Stock have been duly reserved for issuance. The shares
         of Common Stock, when issued and delivered in accordance with the
         provisions of this Agreement will be duly and validly issued, fully
         paid and non-assessable.

              4.  Access to Information; Public Announcements
                  -------------------------------------------

                  4.1   ACCESS TO MANAGEMENT, PROPERTIES AND RECORDS.

                        (a) From the date of this Agreement until the Closing
         Date, the Seller shall afford the officers, attorneys, accountants and
         other authorized representatives of the Buyer free and full access upon
         reasonable notice and during normal business hours to all management
         personnel, offices, properties, books and records of the Seller, so
         that the Buyer may have full opportunity to make such investigation as
         it shall desire to make of the management, business, properties and
         affairs of the Seller, and the Buyer shall be permitted to make
         abstracts from, or copies of, all such books and records. The Seller
         shall furnish to the Buyer such financial and operating data and other
         information as to the Assets and the business of the Seller as the
         Buyer shall reasonably request.


                                      -22-


<PAGE>   28

                        (b) If the Buyer, at its option and expense, prior to
         the Closing Date, elects to have a report or reports prepared by an
         engineer or other professional selected by the Buyer, certifying that
         the real property associated with the Assets (i) complies with all
         applicable federal, state and local environmental and wetlands laws,
         rules and regulations and that there is not now, and never has been,
         manufacture, storage, or disposal of hazardous wastes at the real
         estate in violation of said laws, rules and regulations, (ii) complies
         with all applicable building, health and fire codes, and subdivision
         control laws, rules and regulations, the Seller shall cooperate with
         such engineer or professional to the extent necessary to prepare such
         reports, including, without limitation, providing such engineer or
         professional access to such real property and necessary records, and
         arranging interviews with employees of the Seller.

                        (c) The Seller shall authorize the release to the Buyer
         of all files pertaining to the Seller, the Assets or the business or
         operations of the Seller held by any federal, state, county or local
         authorities, agencies or instrumentalities.

                  4.2 CONFIDENTIALITY. All information not previously disclosed
         to the public or generally known to persons engaged in the respective
         businesses of the Seller or the Buyer which shall have been furnished
         by the Buyer or the Seller to the other party in connection with the
         transactions contemplated hereby or as provided pursuant to this
         Section 4 shall not be disclosed to any person other than their
         respective employees, directors, attorneys, accountants or financial
         advisors or other than as contemplated herein. In the event that the
         transactions contemplated by this Agreement shall not be consummated,
         all such information which shall be in writing shall be returned to the
         party furnishing the same, including, to the extent reasonably
         practicable, all copies or reproductions thereof which may have been
         prepared, and neither party shall at any time thereafter disclose to
         third parties, or use, directly or indirectly, for its own benefit, any
         such information, written or oral, about the business of the other
         party hereto. Notwithstanding the above, the Buyer (i) may include in
         any Registration Statement or periodic report filed by it with the
         Securities and Exchange Commission or any state securities commission
         or with any stock market, and (ii) may disclose in order to comply with
         applicable law or upon advice of Buyer's counsel, any information
         regarding the Seller, the business of the Seller, the financial
         condition of the Seller and the terms of this Agreement.

                  4.3  PUBLIC ANNOUNCEMENTS. The parties agree that prior to
         the Closing Date, except as otherwise required by law, any and


                                      -23-


<PAGE>   29

         all public announcements or other public communications concerning this
         Agreement and the purchase of the Assets by the Buyer shall be subject
         to the approval of the Buyer.

              5.  Pre-Closing Covenants of the Seller
                  -----------------------------------

                  From and after the date hereof and until the Closing Date:

                  5.1 CONDUCT OF BUSINESS. The Seller shall carry on its
         business diligently and substantially in the same manner as heretofore
         and shall not make or institute any unusual or new methods of purchase,
         sale, shipment or delivery, lease, management, accounting or operation,
         except as agreed to in writing by the Buyer. All of the property of the
         Seller shall be used, operated, repaired and maintained in a normal
         business manner consistent with past practice.

                  5.2  ABSENCE OF MATERIAL CHANGES. Without the prior written
         consent of the Buyer, the Seller shall not:

                        (a) Take any action to amend its charter or Bylaws;

                        (b) Issue any stock, bonds or other corporate securities
         or grant any option or issue any warrant to purchase or subscribe to
         any of such securities or issue any securities convertible into such
         securities;

                        (c) Incur any obligation or liability (absolute or
         contingent), except current liabilities incurred and obligations under
         contracts entered into in the ordinary course of business;

                        (d) Declare or make any payment or distribution to its
         shareholders with respect to their stock or purchase or redeem any
         shares of its capital stock;

                        (e) Mortgage, pledge, or subject to any lien, charge or 
         any other encumbrance any of the Assets;

                        (f) Sell, assign, or transfer any of the Assets, except
         for inventory sold in the ordinary course of business, at a normal
         profit margin, and for not less than replacement cost;

                        (g) Cancel any debts or claims, except in the ordinary 
         course of business;

                        (h) Merge or consolidate with or into any corporation or
         other entity;


                                        -24-


<PAGE>   30



                        (i) Make, accrue or become liable for any bonus, profit
         sharing or incentive payment, except for accruals under existing plans,
         if any, or increase the rate of compensation payable or to become
         payable by it to any of its officers, directors or employees, other
         than increases in the ordinary course of business consistent with past
         practice;

                        (j) Make any election or give any consent under the Code
         or the tax statutes of any state or other jurisdiction or make any
         termination, revocation or cancellation of any such election or any
         consent or compromise or settle any claim for past or present Taxes;

                        (k) Modify, amend, alter or terminate any of its
         executory contracts of a material value or which are material in
         amount;

                        (l) Take or permit any act or omission constituting a 
         breach or default under any contract, indenture or agreement by which 
         it or its properties are bound;

                        (m) Fail to (i) preserve the possession and control of
         its assets and business, (ii) keep in faithful service its present
         officers and key employees, (iii) preserve the goodwill of its
         customers, suppliers, agents, brokers and others having business
         relations with it, and (iv) keep and preserve its business existing on
         the date hereof until after the Closing Date;

                        (n) Fail to operate its business and maintain its books,
         accounts and records in the customary manner and in the ordinary or
         regular course of business and maintain in good repair its business
         premises, fixtures, furniture and equipment;

                        (o) Enter into any leases, contracts, agreements or
         understandings other than those entered into in the ordinary course of
         business calling for payments which in the aggregate do not exceed
         $5,000 for each such lease, contract, agreement or understanding;

                        (p) Engage any employee for a salary in excess of
         $10,000 per annum, except in connection with Additional Stores
         (authorized pursuant to Section 1.9);

                        (q) Materially alter the terms, status or funding
         condition of any Employee Plan;

                        (r) Make any loans to any person or entity; or




                                      -25-


<PAGE>   31

                        (s) Commit or agree to do any of the foregoing in the
         future.

                  5.3  TAXES. The Seller will, on a timely basis, file all tax
         returns for and pay any and all taxes which shall become due or shall
         have accrued (a) on account of the operation of the business of the
         Seller or the ownership of the Assets on or prior to the Closing Date
         or (b) on account of the sale of the Assets (including all personal
         property and excise taxes payable with respect to the Assets by the
         Seller).

                  5.4  DELIVERY OF INTERIM FINANCIAL STATEMENTS. As promptly as
         possible following the last day of each month after the date hereof,
         and in any event within 15 days after the end of each such month, the
         Seller shall deliver to the Buyer its balance sheet and related
         statements of income, shareholders' equity, retained earnings and
         statement of cash flows for the one-month period then ended, all
         certified by the chief financial officer. In addition, within 60 days
         following the closing, the Seller shall provide its balance sheet and
         related statements of income, shareholders' equity, retained earnings
         and statement of cash flows for the period from the first day of the
         month in which the Closing occurred through the Closing Date, all
         certified by the chief financial officer (collectively, with all other
         financial statements delivered pursuant to this Section 5.4, the
         "Interim Financial Statements").

                  5.5  COMPLIANCE WITH LAWS. The Seller will comply with all 
         laws and regulations which are applicable to it, its ownership of the
         Assets or to the conduct of its business and will perform and comply
         with all contracts, commitments and obligations by which it is bound.

                  5.6  CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES OF THE
         SELLER. The Seller will not take any actions which would result in any
         of the representations or warranties set forth in Section 2 hereof
         being untrue.

                  5.7  CONTINUING OBLIGATION TO INFORM. From time to time prior
         to the Closing, the Seller will deliver or cause to be delivered to the
         Buyer supplemental information concerning events subsequent to the date
         hereof which would render any statement, representation or warranty in
         this Agreement or any information contained in any Schedule inaccurate
         or incomplete in any material respect at any time after the date hereof
         until the Closing Date.

                  5.8  EXCLUSIVE DEALING. The Seller will not, directly or 
         indirectly, through any officer, director, agent or otherwise, (a)
         solicit, initiate or encourage submission of proposals or


                                      -26-


<PAGE>   32


         offers from any person relating to any acquisition or purchase of all
         or a material portion of the Assets, or any equity interest in, the
         Seller or any equity investment, merger, consolidation or business
         combination with the Seller, or (b) participate in any discussions or
         negotiations regarding, or furnish to any other person, any non-public
         information with respect to, or otherwise cooperate in any way with, or
         assist or participate in, facilitate or encourage, any effort or
         attempt by any other person to do or seek any of the foregoing. The
         Seller shall promptly notify the Buyer if any such proposal or offer,
         or any inquiry or contact with any person with respect thereto, is
         made.

                  5.9  NO PUBLICITY. The Seller shall make no public
         announcement with respect to this Agreement or the transactions
         contemplated hereby without the express prior written consent of the
         Buyer. The Seller shall hold in confidence, and use its best efforts to
         have all of its officers, directors and personnel hold in confidence,
         the terms of this Agreement and the transactions contemplated hereby.

              6.  Satisfaction of Conditions; Liquidated Damages.
                  ----------------------------------------------

                  6.1  SATISFACTION OF CONDITIONS. The Seller and the Buyer
         covenant and agree to use their commercially reasonable efforts to
         obtain the satisfaction of the conditions specified in this Agreement.

                  6.2  Liquidated Damages.
                       ------------------ 

                        (a) The parties hereto agree that the harm suffered by
         the Buyer as a result of a breach of this Agreement by the Seller and
         the failure by the Seller to consummate the transactions contemplated
         hereby is difficult to accurately estimate. The parties agree, based on
         all present circumstances, that $1,000,000 represents a reasonable
         estimate of the damages, excluding lost opportunity costs, which would
         be suffered by the Buyer upon a failure to close due to a breach of the
         Seller.

                        (b) If Seller (i) willfully or intentionally breaches
         any representation, warranty or covenant under this Agreement,
         willfully or intentionally fails to perform any condition or obligation
         required to be performed hereunder, or fails to disclose a material
         fact pertaining to the Assets or the transactions contemplated by this
         Agreement to the Buyer; or (ii) either elects not to sell the Assets to
         the Buyer pursuant to the terms of this Agreement, sells or otherwise
         transfers the Assets or enters into an agreement (in principle or
         otherwise) with any other person or entity to sell any shares of the
         capital stock of Seller, to merge with or into, or consolidate Seller
         with any


                                      -27-


<PAGE>   33

         person or entity other than the Buyer, to sell more than 10% of the
         Assets to any other person or entity or to effect any other transaction
         with any other person or entity that would preclude or otherwise
         frustrate the transfer of the Assets to the Buyer (a "Willful Breach"),
         the Seller will pay to the Buyer the sum of $1,000,000, as liquidated
         damages, and Seller will pay the Buyer the additional sum of
         $1,000,000, which the parties agree would be a reasonable estimate of
         Buyer's lost opportunity cost.

              7.  Conditions to Obligations of the Buyer
                  --------------------------------------

                  The obligations of the Buyer under this Agreement are subject
         to the fulfillment, at the Closing Date, of the following conditions
         precedent, each of which may be waived in writing in the sole
         discretion of the Buyer:

                  7.1  CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES OF THE
         SELLER; COMPLIANCE WITH COVENANTS AND OBLIGATIONS. The representations
         and warranties of the Seller shall be true on and as of the Closing
         Date as though such representations and warranties were made on and as
         of such date, except for any changes permitted by the terms hereof or
         consented to in writing by the Buyer. The Seller shall have performed
         and complied with all terms, conditions, covenants, obligations,
         agreements and restrictions required by this Agreement to be performed
         or complied with by it prior to or at the Closing Date.

                  7.2  CORPORATE PROCEEDINGS. All corporate and other 
         proceedings required to be taken on the part of the Seller to authorize
         or carry out this Agreement and to convey, assign, transfer and deliver
         the Assets shall have been taken.

                  7.3  GOVERNMENTAL APPROVALS. All governmental agencies,
         departments, bureaus, commissions and similar bodies, the consent,
         authorization or approval of which is necessary under any applicable
         law, rule, order or regulation for the consummation by the Seller of
         the transactions contemplated by this Agreement and the operation of
         the Seller's business by the Buyer shall have consented to, authorized,
         permitted or approved such transactions.

                  7.4  CONSENTS OF LENDERS, LESSORS AND OTHER THIRD PARTIES. The
         Seller shall have received all requisite consents and approvals of all
         lenders, lessors and other third parties whose consent or approval is
         required in order for the Seller to consummate the transactions
         contemplated by this Agreement, including, without limitation, those
         set forth on SCHEDULE 2.3 attached hereto.




                                      -28-


<PAGE>   34

                  7.5  ADVERSE PROCEEDINGS. No action or proceeding by or before
         any court or other governmental body shall have been instituted or
         threatened by any governmental body or person whatsoever which shall
         seek to restrain, prohibit or invalidate the transactions contemplated
         by this Agreement or which might affect the right of the Buyer to own
         or use the Assets after the Closing.

                  7.6  OPINION OF COUNSEL. The Buyer shall have received an
         opinion of Stoll, Keenon & Park, LLP, counsel to the Seller, dated as
         of the Closing Date, in substantially the form attached hereto as
         EXHIBIT D, and as to such other matters as may be reasonably requested
         by the Buyer or its counsel.

                  7.7  BOARD OF DIRECTORS AND SHAREHOLDER APPROVAL. The Board 
         of Directors and shareholders of the Seller shall have duly authorized
         the transactions contemplated by this Agreement.

                  7.8  THE ASSETS. Except for the Permitted Encumbrances, at the
         Closing the Buyer shall receive good, clear, record and marketable
         title to the Assets, free and clear of all liens, liabilities, security
         interests and encumbrances of any nature whatsoever.

                  7.9  UPDATE. The Seller shall have provided the Buyer with a
         true, correct and complete list and amount, as of the Closing Date, of:

                        (a)  the Inventory; and

                        (b)  the Fixed Assets.

                  7.10  CASH AVAILABLE FOR WORKING CAPITAL PURPOSES. On the
         Closing Date, the Seller will have available cash for customary
         operations of the Stores of not less than $600 per Store (in a secured
         cashbox at each Store), which cash will be transferred to the Buyer
         pursuant to the terms of this Agreement.

                  7.11  PAYABLES. On the Closing Date, the Seller will have no
         obligations to suppliers and vendors of goods and services to the
         Business and other trade creditors of the Business which are past due
         in accordance with their terms.

                  7.12 ENGINEER'S REPORT. On or prior to the Closing Date, the 
         Buyer shall have received the engineer's report, if any, referred to in
         Subsection 4.1(b) hereof.

                  7.13  TAX LIEN WAIVERS. On or prior to the Closing Date, the 
         Seller shall have obtained and delivered to the Buyer tax lien



                                      -29-


<PAGE>   35


         waivers (or similar instruments) from all jurisdictions in which Assets
         are located and which provide such tax lien waivers.

                  7.14  FRANCHISE AGREEMENTS. The Buyer and Affiliates of the
         Seller shall have entered into Franchise Agreements for each of the
         Additional Stores, as contemplated by Section 1.9 of this Agreement.

                  7.15  CROSS PURCHASE AGREEMENT. The Buyer and the Principal 
         shall have executed and delivered the Cross Purchase Agreement.

                  7.16  CLOSING DELIVERIES. The Buyer shall have received at or 
         prior to the Closing each of the following documents:

                        (a) a bill of sale substantially in the form
         attached hereto as EXHIBIT E;

                        (b) such instruments of conveyance, assignment and
         transfer, in form and substance satisfactory to the Buyer, as shall be
         appropriate to convey, transfer and assign to, and to vest in, the
         Buyer, good, clear, record and marketable title to the Assets;

                        (c) such contracts, files and other data and
         documents pertaining to the Assets or the Seller's business as the
         Buyer may reasonably request;

                        (d) copies of the general ledgers and books of account
         of the Seller, and all federal, state and local income, franchise,
         property and other tax returns filed by the Seller with respect to the
         Assets since January 1, 1991;

                        (e) such certificates of the Seller's officers and such
         other documents evidencing satisfaction of the conditions specified in
         Section 7 as the Buyer shall reasonably request;

                        (f) certificates of the Secretary of State of the states
         of organization of each of the entities comprising Seller, and from
         comparable authorities, as to the legal existence and good standing
         (including tax) of each such entity in such states and in each state in
         which they are qualified to transact business;

                        (g) certificates of the Secretary of the Seller
         attesting to the incumbency of the Seller's officers, respectively, the
         authenticity of the resolutions authorizing the transactions
         contemplated by the Agreement, and the authenticity



                                      -30-


<PAGE>   36


         and continuing validity of the charter documents delivered
         pursuant to Subsection 2.1;

                        (h) estoppel certificates from each lessor from whom the
         Seller leases real or personal property and instruments reflecting such
         lessor's consent to the assumption of such lease by the Buyer and
         representing that there are no outstanding claims against the Seller
         under any such lease;

                        (i) the schedules listed in Subsection 7.9;

                        (j) such other documents, instruments or certificates
         as the Buyer may reasonably request

              8.  Conditions to Obligations of the Seller
                  ---------------------------------------

              The obligations of the Seller under this Agreement are subject to
         the fulfillment, at the Closing Date, of the following conditions
         precedent, each of which may be waived in writing at the sole
         discretion of the Seller:

                   8.1  ONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES OF THE
         BUYER; COMPLIANCE WITH COVENANTS AND OBLIGATIONS. The representations
         and warranties of the Buyer in this Agreement shall be true on and as
         of the Closing Date as though such representations and warranties were
         made on and as of such date, except for any changes consented to in
         writing by the Seller. The Buyer shall have performed and complied with
         all terms, conditions, obligations, agreements and restrictions
         required by this Agreement to be performed or complied with by it prior
         to or at the Closing Date.

                   8.2  CORPORATE PROCEEDINGS. All corporate and other
         proceedings required to be taken on the part of the Buyer to authorize
         or carry out this Agreement shall have been taken.

                   8.3  GOVERNMENTAL APPROVALS. All governmental agencies,
         departments, bureaus, commissions and similar bodies, the consent,
         authorization or approval of which is necessary under any applicable
         law, rule, order or regulation for the consummation by the Buyer of the
         transactions contemplated by this Agreement shall have consented to,
         authorized, permitted or approved such transactions.

                   8.4  CONSENTS OF LENDERS, LESSORS AND OTHER THIRD PARTIES. 
         The Buyer shall have received all requisite consents and approvals of
         all lenders, lessors and other third parties whose consent or approval
         is required in order for the Buyer to consummate the transactions
         contemplated by this Agreement.


                                      -31-


<PAGE>   37


                   8.5  ADVERSE PROCEEDINGS. No action or proceeding by or 
         before any court or other governmental body shall have been
         instituted or threatened by any governmental body or person whatsoever
         which shall seek to restrain, prohibit or invalidate the transactions
         contemplated by this Agreement or which might affect the right of the
         Seller to transfer the Assets.

                   8.6  OPINION OF COUNSEL. The Seller shall have received an
         opinion of Hale and Dorr, counsel to the Buyer, dated as of the Closing
         Date, in substantially the form attached hereto as EXHIBIT F, and as to
         such other matters as may be reasonably requested by the Seller or its
         counsel.

                   8.7  CLOSING DELIVERIES. The Seller shall have received at or
         prior to the Closing each of the following documents:

                        (a) such certificates of the Buyer's officers and such
         other documents evidencing satisfaction of the conditions specified in
         this Section 8 as the Seller shall reasonably request;

                        (b) a certificate of the Secretary of State of the
         State of Delaware as to the legal existence and good standing
         (including tax) of the Buyer in Delaware;

                        (c) a certificate of the Secretary of the Buyer
         attesting to the incumbency of the Buyer's officers, the authenticity
         of the resolutions authorizing the transactions contemplated by this
         Agreement, and the authenticity and continuing validity of the charter
         documents delivered pursuant to Subsection 3.1;

                        (d) Instrument of Assumption of Liabilities executed by 
         the Buyer and accepted by the Seller;

                        (e) payment of the Base Purchase Price; and

                        (f) such other documents, instruments or certificates
         as the Seller may reasonably request.

              9.   Indemnification
                   --------------- 

                   9.1  BY THE BUYER AND THE SELLER AND THE PRINCIPAL. The Buyer
         on the one hand, and each entity comprising the Seller and the
         Principal, jointly and severally, on the other hand, each hereby
         indemnifies and holds harmless the other against all claims, damages,
         losses, liabilities, costs and expenses (including, without limitation,
         settlement costs and any legal, accounting or other expenses for
         investigating or defending any


                                      -32-


<PAGE>   38

         actions or threatened actions) reasonably incurred by the Buyer or the
         Seller in connection with each and all of the following:

                        (a) Any breach by the indemnifying party of any
         representation or warranty made by the indemnifying party in this
         Agreement;

                        (b) Any breach of any covenant, agreement or obligation
         of the indemnifying party contained in this Agreement or any other
         agreement, instrument or document contemplated by this Agreement; and

                        (c) Any misrepresentation contained in any statement,
         certificate or schedule furnished by the indemnifying party pursuant to
         this Agreement or in connection with the transactions contemplated by
         this Agreement.

                   9.2A  BY THE SELLER AND THE PRINCIPAL. Each entity comprising
         the Seller and the Principal, on a joint and several basis, further
         agree to indemnify and hold harmless the Buyer from any and all claims,
         damages, losses, liabilities, costs and expenses (including, without
         limitation, settlement costs and any legal, accounting or other
         expenses for investigating or defending any actions or threatened
         actions) reasonably incurred by the Buyer, in connection with each and
         all of the following:

                        (a) Any claims against, or liabilities or obligations
         of, the Seller or against the Assets not specifically assumed by the
         Buyer pursuant this Agreement;

                        (b) The failure of the Buyer to obtain the protections
         afforded by compliance with the notification and other requirements of
         the bulk sales laws in force in the jurisdictions in which such laws
         may be applicable to either the Seller, the Assets or the transactions
         contemplated by this Agreement;

                        (c) Any violation by the Seller of, or any failure by
         the Seller to comply with, any law, ruling, order, decree, regulation
         or zoning, environmental or permit requirement applicable to the
         Seller, the Assets or its business, whether or not any such violation
         or failure to comply has been disclosed to the Buyer (including the
         failure of the Seller to qualify to transact business as a foreign
         corporation in any state), including any costs incurred by the Buyer
         (i) in order to bring the Assets into compliance with environmental
         laws as a consequence of noncompliance with such laws on the Closing
         Date or (ii) in connection with the transfer of the Assets;




                                      -33-


<PAGE>   39


                        (d) Any claim relating to the Seller's business or
         operation, or the operation of the Assets, prior to the Closing
         Date;

                        (e) Any Taxes of the Seller; and

                        (f) Any claims against, or liabilities or obligations
         of, the Seller with respect to obligations under Employee Plans or in
         respect of Seller's obligations to its employees (including obligations
         for accrued vacation, sick or personal days).

                   9.2B  BY THE BUYER. The Buyer further agrees to indemnify and
         hold harmless the Seller and the Principal from any and all claims,
         damages, losses, liabilities, costs and expenses (including, without
         limitation, settlement costs and any legal, accounting or other
         expenses for investigating or defending any actions or threatened
         actions) reasonably incurred by the Seller and the Principal, in
         connection with each and all of the following:

                        (a) Any claims against, or liabilities or obligations 
         of, the Seller specifically assumed by the Buyer pursuant this
         Agreement;

                        (b) Any violation by the Buyer of, or any failure by the
         Buyer to comply with, any law, ruling, order, decree, regulation or
         zoning, environmental or permit requirement applicable to the Buyer or
         its business, whether or not any such violation or failure to comply
         has been disclosed to the Seller;

                        (c) Any claim relating to the conduct of the Business 
         or the operation of the Assets after the Closing Date; and

                        (d) Any Taxes of the Buyer.

                   9.3  CLAIMS FOR INDEMNIFICATION. Whenever any claim shall
         arise for indemnification hereunder the party seeking indemnification
         (the "Indemnified Party"), shall promptly notify the party from whom
         indemnification is sought (the "Indemnifying Party") of the claim and,
         when known, the facts constituting the basis for such claim. In the
         event of any such claim for indemnification hereunder resulting from or
         in connection with any claim or legal proceedings by a third-party, the
         notice to the Indemnifying Party shall specify, if known, the amount or
         an estimate of the amount of the liability arising therefrom. The
         Indemnified Party shall not settle or compromise any claim by a third
         party for which it is entitled to indemnification hereunder


                                      -34-


<PAGE>   40

         without the prior written consent of the Indemnifying Party, which
         shall not be unreasonably withheld, unless suit shall have been
         instituted against it and the Indemnifying Party shall not have taken
         control of such suit after notification thereof as provided in
         Subsection 9.4 of this Agreement.

                   9.4  DEFENSE BY INDEMNIFYING PARTY. In connection with any
         claim giving rise to indemnity hereunder resulting from or arising out
         of any claim or legal proceeding by a person who is not a party to this
         Agreement, the Indemnifying Party at its sole cost and expense may,
         upon written notice to the Indemnified Party, assume the defense of any
         such claim or legal proceeding if it acknowledges to the Indemnified
         Party in writing its obligations to indemnify the Indemnified Party
         with respect to all elements of such claim. The Indemnified Party shall
         be entitled to participate in (but not control) the defense of any such
         action, with its counsel and at its own expense. If the Indemnifying
         Party does not assume the defense of any such claim or litigation
         resulting therefrom within 30 days after the date such claim is made,
         (a) the Indemnified Party may defend against such claim or litigation,
         in such manner as it may deem appropriate, including, but not limited
         to, settling such claim or litigation, after giving notice of the same
         to the Indemnifying Party, on such terms as the Indemnified Party may
         deem appropriate, and (b) the Indemnifying Party shall be entitled to
         participate in (but not control) the defense of such action, with its
         counsel and at its own expense. If the Indemnifying Party thereafter
         seeks to question the manner in which the Indemnified Party defended
         such third party claim or the amount or nature of any such settlement,
         the Indemnifying Party shall have the burden to prove by a
         preponderance of the evidence that the Indemnified Party did not defend
         or settle such third party claim in a reasonably prudent manner.

                   9.5  PAYMENT OF INDEMNIFICATION OBLIGATION. All
         indemnification by the Buyer, the Seller or the Principal hereunder
         shall be effected by payment of cash or delivery of a cashier's or
         certified check in the amount of the indemnification liability.

                   9.6  SURVIVAL OF REPRESENTATIONS; CLAIMS FOR 
         INDEMNIFICATION.   All representations and warranties made by the
         parties herein or in any instrument or document furnished in
         connection herewith shall survive the Closing and any investigation at
         any time made by or on behalf of the parties hereto. All such
         representations and warranties shall expire on the third anniversary
         of the Closing Date, except for claims, if any, asserted in writing
         prior to such third anniversary, which shall survive until finally
         resolved and satisfied in full. All


                                      -35-


<PAGE>   41

         claims and actions for indemnity pursuant to this Section 9 for breach
         of any representation or warranty shall be asserted or maintained in
         writing by a party hereto on or prior to the expiration of such
         three-year period. Notwithstanding the above, claims resulting from the
         failure by the Seller to pay any Tax when due or for breach of the
         representations made in Section 2.13 hereof, shall expire six months
         after any applicable statute of limitations.

              10.  Post-Closing Agreements
                   -----------------------

              The Seller agrees that from and after the Closing Date:

                   10.1  Proprietary Information.
                         ----------------------- 

                        (a) The Seller shall hold in confidence, and use its
         best efforts to have all of its officers, directors and personnel hold
         in confidence, all knowledge and information of a secret or
         confidential nature with respect to the business of the Seller and
         shall not disclose, publish or make use of the same without the consent
         of the Buyer, except to the extent that such information shall have
         become public knowledge other than by breach of this Agreement by the
         Seller.

                        (b) The Seller agrees that the remedy at law for any
         breach of this Subsection 10.1 would be inadequate and that the Buyer
         shall be entitled to injunctive relief in addition to any other remedy
         it may have upon breach of any provision of this Subsection 10.1.

                   10.2  NO SOLICITATION OR HIRING OF FORMER EMPLOYEES. Except 
         as provided below in this Section 10.2 or by law, for a period of five
         years after the Closing Date, neither the Seller nor any Affiliate
         thereof (including the Principal) shall solicit any person who was an
         employee of the Seller on the Closing Date to terminate his employment
         with the Buyer or to become an employee of the Seller or hire any
         person who was such an employee on the date hereof or on the Closing
         Date (except that persons who, on the Closing Date, were employed by
         the Seller and provided services exclusively to the Excluded Stores,
         may provide such services (but no other services) to the Seller after
         the Closing Date).

              The provisions of this Section 10.2 shall not apply to the 
         following employees of Seller: Trisha Reynolds, Brandt Ely, Jennifer
         Hoffman or Keith Gregor.





                                      -36-


<PAGE>   42

                   10.3  Non-Competition Agreement.
                         ------------------------- 

                        (a) Subject to the provisions of Section 10.3(c) below,
         without the prior approval of the Buyer, for a period of five years
         after the Closing Date, neither the Seller nor any Affiliate (including
         the Principal) thereof shall (i) market, rent or sell any product which
         has the same or substantially the same form, function and primary
         application as any existing or proposed product marketed, rented or
         sold by the Seller on or prior to the Closing Date or (ii) engage in
         any business competitive with the business of the Buyer or Seller as
         conducted on the date hereof or on the Closing Date, in the United
         States or any other country in which the Buyer conducted its business
         during the two years prior to the Closing Date.

                        (b) The parties hereto agree that the duration and
         geographic scope of the non-competition provision set forth in this
         Subsection 10.3 are reasonable. In the event that any court determines
         that the duration or the geographic scope, or both, are unreasonable
         and that such provision is to that extent unenforceable, the parties
         hereto agree that the provision shall remain in full force and effect
         for the greatest time period and in the greatest area that would not
         render it unenforceable. The parties intend that this non-competition
         provision shall be deemed to be a series of separate covenants, one for
         each and every county of each and every state of the United States of
         America and each and every political subdivision of each and every
         country outside the United States of America where this provision is
         intended to be effective. The Seller agrees that damages are an
         inadequate remedy for any breach of this provision and that the Buyer
         shall, whether or not it is pursuing any potential remedies at law, be
         entitled to equitable relief in the form of preliminary and permanent
         injunctions without bond or other security upon any actual or
         threatened breach of this non-competition provision.

                        (c) The Buyer hereby waives the provisions of this
         Section 10.3 to the extent necessary to enable the Seller, the
         Principal and their respective Affiliates to operate the Norwood Store,
         the New Stores and any other Stores which Seller, the Principal or such
         Affiliates may own, operate or acquire in accordance with the
         provisions of Section 1.9, but only to the extent the Seller, the
         Principals and their respective Affiliates own and operate such stores
         in the manner and in accordance with the provisions of such Section 1.9
         and of any franchising agreements related thereto.






                                      -37-


<PAGE>   43


                   10.4  Sharing of Data.
                         ---------------

                        (a) The Seller shall have the right for a period of
         three years following the Closing Date to have reasonable access to
         such books, records and accounts, including financial and tax
         information, correspondence, production records, employment records and
         other similar information as are transferred to the Buyer pursuant to
         the terms of this Agreement for the limited purposes of concluding its
         involvement in the Business prior to the Closing Date and for complying
         with its obligations under applicable securities, tax, environmental,
         employment or other laws and regulations. The Buyer shall have the
         right for a period of three years following the Closing Date to have
         reasonable access to those books, records and accounts, including
         financial and tax information, correspondence, employment records and
         other records which are retained by the Seller pursuant to the terms of
         this Agreement to the extent that any of the foregoing relates to the
         Business transferred to the Buyer hereunder or is otherwise needed by
         the Buyer in order to comply with its obligations under applicable
         securities, tax, environmental, employment or other laws and
         regulations.

                        (b) The Seller and the Buyer agree that from and after
         the Closing Date they shall cooperate fully with each other to
         facilitate the transfer of the Assets from the Seller to the Buyer and
         the operation thereof by the Buyer.

                   10.5  USE OF NAME. The Seller agrees not to use the name
         "Picture Show" or any derivation thereof after the Closing Date in
         connection with any business related to, competitive with, or an
         outgrowth of, the business conducted by the Seller on the date hereof,
         except in connection with the operation of the Norwood Store.

                   10.6  COOPERATION IN LITIGATION. Each party hereto will fully
         cooperate with the other in the defense or prosecution of any
         litigation or proceeding already instituted or which may be instituted
         hereafter against or by such party relating to or arising out of the
         conduct of the business of the Seller prior to or after the Closing
         Date (other than litigation arising out the transactions contemplated
         by this Agreement). The party requesting such cooperation shall pay the
         out-of-pocket expenses (including legal fees and disbursements) of the
         party providing such cooperation and of its officers, directors,
         employees and agents reasonably incurred in connection with providing
         such cooperation, but shall not be responsible to reimburse the party
         providing such cooperation for such party's time spent in such
         cooperation or the salaries or costs of fringe benefits or similar
         expenses paid by the party providing such cooperation to its


                                      -38-


<PAGE>   44

         officers, directors, employees and agents while assisting in the
         defense or prosecution of any such litigation or proceeding.

              11.  Termination of Agreement
                   ------------------------

                   11.1  TERMINATION BY LAPSE OF TIME. This Agreement shall
         terminate at 5:00 p.m., Boston time, on September 30, 1996, if the
         transactions contemplated hereby have not been consummated, unless such
         date is extended by the written consent of all of the parties hereto.

                   11.2  TERMINATION BY AGREEMENT OF THE PARTIES. This Agreement
         may be terminated by the mutual written agreement of the parties
         hereto. In the event of such termination by agreement, the Buyer shall
         have no further obligation or liability to the Seller under this
         Agreement, and the Seller shall have no further obligation or liability
         to the Buyer under this Agreement.

                   11.3  TERMINATION BY REASON OF BREACH. This Agreement may be
         terminated by the Seller, if at any time prior to the Closing there
         shall occur a breach of any of the representations, warranties or
         covenants of the Buyer or the failure by the Buyer to perform any
         condition or obligation hereunder, and may be terminated by the Buyer,
         if at any time prior to the Closing there shall occur a breach of any
         of the representations, warranties or covenants of the Seller or the
         failure of the Seller to perform any condition or obligation hereunder.

              12.  Transfer and Sales Tax
                   ---------------------- 

                   Notwithstanding any provisions of law imposing the burden of
         such taxes on the Seller or the Buyer, as the case may be, the Seller
         shall be responsible for and shall pay (a) all sales, use and transfer
         taxes, and (b) all governmental charges, if any, upon the sale or
         transfer of any of the Assets hereunder. If the Seller shall fail to
         pay such amounts on a timely basis, the Buyer may pay such amounts to
         the appropriate governmental authority or authorities, and the Seller
         shall promptly reimburse the Buyer for any amounts so paid by the
         Buyer.

              13.  Brokers
                   ------- 

                   13.1  FOR THE SELLER. The Seller represents and warrants that
         it has not engaged any broker or finder or incurred any liability for
         brokerage fees, commissions or finder's fees in connection with the
         transactions contemplated by this Agreement. The Seller agrees to
         indemnify and hold harmless the Buyer against any claims or liabilities
         asserted against it by any person acting or claiming to act as a broker
         or finder on behalf of the Seller.


                                      -39-


<PAGE>   45


                   13.2  FOR THE BUYER. The Buyer agrees to pay all fees,
         expenses and compensation owed to any person, firm or corporation who
         has acted in the capacity of broker or finder on its behalf in
         connection with the transactions contemplated by this Agreement. The
         Buyer agrees to indemnify and hold harmless the Seller against any
         claims or liabilities asserted against it by any person acting or
         claiming to act as a broker or finder on behalf of the Buyer.

             14.  Notices
                  -------

                  Any notices or other communications required or permitted
         hereunder shall be sufficiently given if delivered personally or sent
         by telex, federal express, registered or certified mail, postage
         prepaid, addressed as follows or to such other address of which the
         parties may have given notice:

              To the Seller:      c/o Charles Johnson, Jr.
                                  2623 Regency Road
                                  Lexington, Kentucky 40503

              With a copy to:     Daniel Rose, Esq.
                                  201 East Main Street
                                  Suite 1000
                                  Lexington, Kentucky 40507

              To the Buyer:       West Coast Entertainment Corporation
                                  9990 Global Road
                                  Philadelphia, Pennsylvania  19115
                                  Attn: President

              With a copy to:     Hale and Dorr
                                  60 State Street
                                  Boston, MA 02109
                                  Attn: John H. Chory, Esq.

         Unless otherwise specified herein, such notices or other communications
         shall be deemed received (a) on the date delivered, if delivered
         personally; (b) one business day after delivery to an overnight
         courier, if sent by overnight courier; or (c) three business days after
         being sent, if sent by registered or certified mail.

             15.  Arbitration
                  -----------

                  (a) Any dispute, controversy or claim between the parties
         arising out of or relating to this Agreement, a breach hereof or the
         transactions contemplated hereby, shall be settled by arbitration in
         accordance with the provisions of this Section 15. Any arbitration
         pursuant to this Section 15 shall be


                                      -40-


<PAGE>   46


         conducted by a single arbitrator appointed by the Boston, Massachusetts
         office of the American Arbitration Association upon the request of
         either party. The arbitrator shall have a minimum of five years of
         experience in the area of business relevant to the particular dispute.
         Each party shall be permitted to submit only one proposal to the
         arbitrator, and the arbitrator shall be required to choose one of such
         two proposals as the resolution of the dispute. The arbitrator may
         proceed to a resolution notwithstanding the failure of a party to
         participate in the proceedings. Each of the parties shall pay its own
         costs and expenses in connection with any such arbitration, and the
         parties shall share equally in the fees and expenses of the arbitrator.

                  (b) The parties agree that any such arbitration will occur in
         Boston, Massachusetts, any such arbitration award shall be final and
         binding upon the parties, may be entered in any court having
         jurisdiction and shall not be appealable by either party in any court.

             16.  Successors and Assigns
                  ----------------------

                  This Agreement shall be binding upon and inure to the benefit
         of the parties hereto and their respective successors and assigns,
         except that the Buyer and the Seller may not assign their respective
         obligations hereunder without the prior written consent of the other
         party; provided, however, that the Buyer may assign this Agreement, and
         its rights and obligations hereunder, to a subsidiary or Affiliate. Any
         assignment in contravention of this provision shall be void. No
         assignment shall release the Buyer from any obligation or liability
         under this Agreement.

             17.  Entire Agreement; Amendments; Attachments
                  -----------------------------------------
  
                  (a) This Agreement, all Schedules and Exhibits hereto, and all
         agreements and instruments to be delivered by the parties pursuant
         hereto represent the entire understanding and agreement between the
         parties hereto with respect to the subject matter hereof and supersede
         all prior oral and written and all contemporaneous oral negotiations,
         commitments and understandings between such parties. The Buyer, the
         Seller and the Principal may amend or modify this Agreement, in such
         manner as may be agreed upon, by a written instrument executed by the
         Buyer and the Seller.

                  (b) If the provisions of any Schedule or Exhibit to this
         Agreement are inconsistent with the provisions of this Agreement, the
         provision of the Agreement shall prevail. The Exhibits and Schedules
         attached hereto or to be attached hereafter are hereby incorporated as
         integral parts of this Agreement.


                                      -41-


<PAGE>   47
             18.  Expenses
                  --------

                  Except as otherwise expressly provided herein, the Buyer and
         the Seller shall each pay their own expenses in connection with this
         Agreement and the transactions contemplated hereby. Buyer shall pay the
         costs and expenses of any audit conducted by, or at the request of, the
         Buyer, and Seller shall pay the costs and expenses of any accounting
         services provided to the Seller in connection with the transactions
         contemplated hereby. Notwithstanding the foregoing, the Buyer shall pay
         up to $15,000 of the fees payable by the Seller to its independent
         certified public accountants for accounting and auditing services
         provided by them in connection with the preparation of the audited
         financial statements and the quarterly and interim financial statements
         of the Seller delivered to the Buyer pursuant to this Agreement, and
         delivery of such accountants' written reports and consents to be
         included by the Buyer in its prospectuses and registration statements,
         provided that the Seller provides to the Buyer such accountants'
         invoices for such services and fees which reflect in reasonable detail
         the services provided.

             19.  Legal Fees
                  ----------

                  In the event that legal or arbitration proceedings are
         commenced by the Buyer against the Seller, or by the Seller against the
         Buyer, in connection with this Agreement or the transactions
         contemplated hereby, the party or parties which do not prevail in such
         proceedings shall pay the reasonable attorneys' fees and other costs
         and expenses, including investigation costs, incurred by the prevailing
         party in such proceedings.

             20.  Governing Law
                  ------------- 

                  This Agreement shall be governed by and construed in
         accordance with the laws of the State of Delaware.

             21.  Section Headings
                  ----------------

                  The section headings are for the convenience of the parties
         and in no way alter, modify, amend, limit, or restrict the contractual
         obligations of the parties.

             22.  Severability
                  ------------

                  The invalidity or unenforceability of any provision of this
         Agreement shall not affect the validity or enforceability of any other
         provision of this Agreement.



                                      -42-


<PAGE>   48



             23.  Counterparts
                  ------------

                  This Agreement may be executed in one or more counterparts,
         each of which shall be deemed to be an original, but all of which shall
         be one and the same document.














































                                      -43-


<PAGE>   49



              IN WITNESS WHEREOF, this Agreement has been duly executed by the
         parties hereto as of and on the date first above written.


                                       SELLER:
                                      

                                       J.J. VIDEO INC. - FILM FESTIVAL



                                       By: /s/ Charles Johnson, Jr.
                                          --------------------------------

                                       Title: President
                                             -----------------------------


                                       PICTURE SHOW VIDEO - GARDENSIDE, INC.



                                       By: /s/ Charles Johnson, Jr.
                                          --------------------------------

                                       Title: President
                                             -----------------------------


                                       PICTURE SHOW VIDEO - WINCHESTER,  INC.
                                     


                                       By: /s/ Charles Johnson, Jr.
                                          --------------------------------

                                       Title: President
                                             -----------------------------


                                       PICTURE SHOW VIDEO NO. 4, INC.


                                       By: /s/ Charles Johnson, Jr.
                                          --------------------------------

                                       Title: President
                                             -----------------------------







                                      -44-


<PAGE>   50









                                       PICTURE SHOW VIDEO, INC.



                                       By: /s/ Charles Johnson, Jr.
                                          --------------------------------

                                       Title: President
                                             -----------------------------


                                       PRINCIPAL:

                                       /s/ Charles Johnson, Jr.
                                       -----------------------------------
                                       Charles Johnson, Jr.


                                       BUYER:

                                       WEST COAST ENTERTAINMENT CORPORATION


                                       By: /s/ Ralph W. Standley III
                                          --------------------------------

                                       Title: Chairman
                                             -----------------------------
























                                      -45-


<PAGE>   51


                                   Schedule A
                                   ----------

               Seller Entity Names and Principal Office Addresses
               --------------------------------------------------
                                and Stockholders
                                ----------------

              Entity                        Percentage of
              ------                     Total Consideration
                                         -------------------


         J.J. VIDEO INC. - FILM FESTIVAL             16.8%
         2623 REGENCY ROAD
         LEXINGTON, KENTUCKY 40503

              State of Organization:            Kentucky
  
              States in Which Qualified
              To Transact Business:             None.

              Authorized Stock:   1,000 shares of Common Stock, no par value
              per share

              Outstanding Stock:  111 shares of Common Stock

              Stockholders:

                   Charles Johnson Jr.          100 shares
                   Brandt Ely                    11 shares


         PICTURE SHOW VIDEO - GARDENSIDE, INC.       15.0%
         2623 REGENCY ROAD
         LEXINGTON, KENTUCKY 40503

              State of Organization:            Kentucky

              States in Which Qualified
              To Transact Business:             None.

              Authorized Stock:   1,000 shares of Common Stock, no par value
              per share

              Outstanding Stock:  111 shares of Common Stock

              Stockholders:

                   Charles Johnson Jr.          100 shares
                   Brandt Ely                    11 shares


                                      -46-


<PAGE>   52



         PICTURE SHOW VIDEO - WINCHESTER,  INC.      14.5%
         2623 REGENCY ROAD
         LEXINGTON, KENTUCKY 40503

              State of Organization:            Kentucky

              States in Which Qualified
              To Transact Business:             None.

              Authorized Stock:   1,000 shares of Common Stock, no par
              value per share

              Outstanding Stock:  111 shares of Common Stock

              Stockholders:

                   Charles Johnson Jr.          100 shares
                   Brandt Ely                    11 shares

         PICTURE SHOW VIDEO NO. 4, INC.              35.8%
         2623 REGENCY ROAD
         LEXINGTON, KENTUCKY 40503

              State of Organization:            Kentucky

              States in Which Qualified
              To Transact Business:             Ohio

              Authorized Stock:   1,000 shares of Common Stock, no par
              value per share

              Outstanding Stock:  100 shares of Common Stock

              Stockholders:

                   Charles Johnson Jr.          100 shares


         PICTURE SHOW VIDEO, INC.                    17.9%
         2623 REGENCY ROAD
         LEXINGTON, KENTUCKY 40503

              State of Organization:            Kentucky

              States in Which Qualified
              To Transact Business:             None.



                                      -47-


<PAGE>   53




              Authorized Stock:   1,000 shares of Common Stock, no par value
              per share

              Outstanding Stock:  100 shares of Common Stock

              Stockholders:

                   Charles Johnson Jr.      100 shares











































                                      -48-


<PAGE>   54




                                   Schedule I
                                   ----------

                                     Stores
                                     ------



         1.   J. J. Video, Inc. - Film Festival
              3735 Harrodsburg Road, #200
              Lexington, Kentucky 40513

         2.   Picture Show Video - Gardenside, Inc.
              1753 Alexandria Drive
              Lexington, Kentucky  40504

         3.   Picture Show Video - Winchester, Inc.
              921 By-Pass Road
              Winchester, Kentucky  40391

         4.   Picture Show Video, Inc.
              4901-05 Vine Street
              Cincinnati, Ohio  45217

         4.   Picture Show Video No. 4, Inc.
              8568 Winton Road
              Cincinnati, Ohio  45231
























                                      -49-


<PAGE>   55


                                   Schedule II
                                   -----------

                                 Excluded Stores
                                 ---------------

                                   
         2475 W. Galbraith Road
         Cincinnati

         8121 Plainfield Road
         Cincinnati

         4506 Dixie Highway
         Erlanger, Kentucky






































                                        -50-


<PAGE>   1

                     INSTRUMENT OF EVIDENCE OF INDEBTEDNESS

      THIS INSTRUMENT OF EVIDENCE OF INDEBTEDNESS dated as of the 26th day of
August, 1996, is by and between West Coast Entertainment Corporation, a Delaware
corporation (the "Buyer"), and the entities named on SCHEDULE A attached hereto
(collectively, the "Seller"), in connection with the transactions contemplated
by that certain Asset Purchase Agreement dated as of August 23, 1996, by and
among the Buyer, the Seller and Charles Johnson, Jr. (the "Purchase Agreement").
Capitalized terms used herein, and not otherwise defined herein, shall have the
respective meanings ascribed to them in the Purchase Agreement.

      WHEREAS, the Buyer has acquired substantially all of the assets and
business of the Seller pursuant to the Purchase Agreement; and

      WHEREAS, in partial consideration for such assets and business, the Buyer
has agreed to issue this Instrument, pursuant to which it will deliver to the
Seller cash or shares of its Common Stock, at the times and on the terms
described herein.

      NOW, THEREFORE, in consideration of the foregoing, and for other good and
valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the Buyer and the Seller hereby agree as follows:

      1.    Payment of Indebtedness.
            -----------------------
         
            (a)  Unless the Seller makes the election described in Section l(b)
below, in accordance with the terms thereof, the Buyer shall deliver to the
Seller, on the first anniversary date hereof, an unsecured promissory note of
the Buyer, in the principal amount of $840,000 (the "Note"). Amounts outstanding
under the Note shall bear interest at the rate of 2% per annum, noncompounded.
The Note shall mature on the fourth anniversary of the date hereof (but shall be
prepayable, without premium or penalty, at any time in the Buyer's sole
discretion), and shall provide for no payments (of principal or interest) during
the term thereof, but for payment of the entire principal amount due thereunder,
and accrued and unpaid interest thereon, at maturity.

            (b)  In lieu of delivery of the Note, as provided in Section l(a)
above, if the Seller so elects, the Buyer may deliver to the Seller on the first
anniversary date hereof, that number of shares of Common Stock, $.01 par value
per share, of the Buyer ("Common Stock") as is determined by dividing (x)
$840,000 by (y) the Market Value. The "Market Value" shall equal the average of



<PAGE>   2



the bid and asked prices per share of Buyer's Common Stock as reported on the
Nasdaq Stock Exchange for each of the fifteen trading days ending on the
business day preceding the date on which the Closing of the transaction
contemplated by the Purchase Agreement occurred. Such shares of Buyer Common
Stock shall be registered under the Securities Act of 1933, as amended (the
"Securities Act"), pursuant to a Registration Statement (the "Registration
Statement") filed with the Securities and Exchange Commission (the "SEC") . The
Seller shall make the election contemplated by this clause (b) only following
delivery to the Seller of a then current prospectus relating to shares of
Buyer's Common Stock, which prospectus is included in a then effective
Registration Statement (provided such prospectus may include supplements
thereto). Buyer may deliver any such prospectus at any time during the one-year
period following the date hereof. If, within 10 business days following delivery
of such a prospectus, the Seller notifies the Buyer that it has made such
election, such election shall be irrevocable unless the Buyer and the Seller
mutually agree otherwise.

            (c)  If the Seller has made the election contemplated by Section 
l(b) above, and prior to the issuance of shares of Buyer Common Stock pursuant
to Section l(b) above, the Buyer shall:

                  (x)  declare a dividend of Common Stock on its Common Stock,

                  (y)  subdivide outstanding Common Stock into a larger number
            of shares of Common Stock by reclassification, stock split or
            otherwise, or

                  (z)  combine outstanding Common Stock into a smaller number of
            shares of Common Stock by reclassification or otherwise,

then the number of shares of Buyer Common Stock issuable pursuant to Section
l(b) shall be adjusted proportionately so that thereafter the Seller shall be
entitled to receive the number of shares of Common Stock which the Seller would
have been entitled to receive after the happening of any of the events described
above had the shares to be issued been issued immediately prior to the happening
of such events. An adjustment made pursuant to this Section l(c) shall become
effective immediately after the record date in the case of a dividend and shall
become effective immediately after the effective date in the case of a
subdivision or combination.

            (d)  Amounts deliverable to the entities listed on SCHEDULE A 
hereto shall be allocated among them in proportion to




                                      -2-
<PAGE>   3



the percentages set forth opposite their respective names on SCHEDULE A.

      2.  RIGHT OF SET-OFF. The Buyer shall be permitted to set off, against the
cash or the number of shares deliverable to the Seller hereunder, amounts or
obligations owed by the Principal or the Seller to the Buyer pursuant to the
Purchase Agreement. In order to calculate the reduction in the number of shares
which may be issuable by the Buyer hereunder for this purpose, each share shall
be deemed to have a value equal to the Market Value.

      3.  ALLOCATION OF SHARES DELIVERABLE TO THE ASSETS. The Buyer and the
Seller hereby agree and acknowledge that the value of the consideration issuable
pursuant to this Instrument shall be allocated for tax purposes solely to
goodwill of the Sellers being acquired by the Buyer pursuant to the Purchase
Agreement, and not to any of the Sellers other Assets.

      4.  General.
          --------
        
            (a)  SUCCESSORS AND ASSIQNS. This Agreement shall be binding upon 
and inure to the benefit of the parties hereto and their respective successors
and assigns, except that the Buyer and the Seller may not assign their
respective rights and obligations hereunder without the prior written consent of
the other party. Any assignment in contravention of this provision shall be
void. The Seller may not transfer to any other person the right to receive cash
or shares of Buyer Common Stock hereunder without the prior consent of the
Buyer.

            (b)  NOTICES. Any notices or other communications required or
permitted hereunder shall be sufficiently given if delivered personally or sent
by federal express or other reputable nationwide overnight courier service,
registered or certified mail, postage prepaid, addressed as follows or to such
other address of which the parties may have given notice:

      To the Seller:          c/o Mr. Charles Johnson, Jr.
                              2623 Regency Road
                              Lexington, KY 40503

      With a copy to:         Daniel Rose, Esq.
                              201 East Main Street
                              Suite 1000
                              Lexington, Kentucky 40507

      To the Buyer:           West Coast Entertainment Corporation
                              9990 Global Road
                              Philadelphia, Pennsylvania 19115
                              Attn: President



                                      -3-
<PAGE>   4

      With a copy to:         Hale and Dorr
                              60 State Street
                              Boston, MA 02109
                              Attn: John H. Chory, Esq.

Unless otherwise specified herein, such notices or other communications shall be
deemed received (1) on the date delivered, if delivered personally; (2) on the
business day following delivery to an overnight courier; (3) three business days
after being sent, if sent by registered or certified mail; or (4) on the date of
actual delivery, if sent by any other method.

           (c)   Arbitration.
                 -----------

                 (i) Any dispute, controversy or claim between the parties
arising out of or relating to this Agreement, a breach hereof or the
transactions contemplated hereby, shall be settled by arbitration in accordance
with the provisions of this Section 4(c). Any arbitration pursuant to this
Section 4 (c) shall be conducted by a single arbitrator appointed by the
Philadelphia, Pennsylvania office of the American Arbitration Association upon
the request of any party. The arbitrator shall have a minimum of five years of
experience in the area of business relevant to the particular dispute. Each of
the two parties to the dispute shall be permitted to submit only one proposal to
the arbitrator, and the arbitrator shall be required to choose one of such two
proposals as the resolution of the dispute. The arbitrator may proceed to a
resolution notwithstanding the failure of a party to participate in the
proceedings. Each of the parties shall pay its own costs and expenses in
connection with any such arbitration, and the parties shall share equally in the
fees and expenses of the arbitrator.

                 (ii) The parties agree that any such arbitration will occur in
Philadelphia, Pennsylvania, any such arbitration award shall be final and
binding upon the parties, may be entered in any court having jurisdiction and
shall not be appealable by either party in any court.

            (d)  ENTIRE AGREEMENT; AMENDMENTS; ATTACHMENTS. The Buyer and the
Sellers may amend or modify this Agreement, in such manner as may be agreed
upon, only by a written instrument executed by the Buyer and the Seller.

            (e)  SECTION HEADINGS. The section headings contained in this
Instrument are for the convenience of the parties and in no way alter, modify,
amend, limit, or restrict the contractual obligations of the parties.


                                      -4-
<PAGE>   5



            (f)  SEVERABILITY. The invalidity or unenforceability of any
provision of this Agreement shall not affect the validity or enforceability of
any other provision of this Agreement.

            (g)  COUNTERPARTS. This Instrument and any amendment hereto may be
executed in one or more counterparts, each of which shall be deemed to be an
original, but all of which shall be one and the same document.

            (h)  GOVERNING LAW. This Instrument shall be construed and
enforced in accordance with, and the rights of the parties shall be governed by,
the laws of the State of Delaware.


                                  (end of page)






                                      -5-
<PAGE>   6



      IN WITNESS WHEREOF, this Instrument has been executed and delivered as a
sealed instrument on the date first above written by the duly authorized
representative of the Buyer.

                                          WEST COAST ENTERTAINMENT CORPORATION

                                          By /s/ Ralph W. Standley III
                                             ---------------------------------
                                             Chairman



AGREED TO AND ACCEPTED AS OF
THE DATE FIRST SET FORTH ABOVE:

EACH OF THE ENTITIES IDENTIFIED ON 
SCHEDULE A HERETO
- ----------

BY /s/ Charles Johnson, Jr.
  --------------------------------

Title President
     -----------------------------



                                       -6-



<PAGE>   7



                                   Schedule A
                                   ----------

                         Seller Names and Allocation of
                         ------------------------------
                         Amounts Deliverable Hereunder
                         -----------------------------


            Entity                              Percentage
            ------                              ----------

J.J. Video Inc. -                                  16.8%
Film Festival

Picture Show Video -
Gardenside, Inc.                                   15.0%

Picture Show Video -                               14.5%
Winchester, Inc.

Picture Show                                       35.8%
Video No. 4, Inc.

Picture Show                                       17.9%
Video, Inc.




                                       -7-






<PAGE>   1
                
                            CROSS PURCHASE AGREEMENT

      AGREEMENT made this 26th day of August, 1996, by and among Charles
Johnson, Jr. ("Developer") and West Coast Entertainment Corporation, a Delaware
corporation with its principal office at 9990 Global Road, Philadelphia,
Pennsylvania 19115 ("Buyer").

      WHEREAS, the Developer and certain business entities of which he is the
sole or principal stockholder have, on the date hereof, consummated the sale of
the assets and businesses of such entities to Buyer, pursuant to an Asset
Purchase Agreement dated of even date herewith (the "Purchase Agreement"); and

      WHEREAS, pursuant to the Purchase Agreement, the Developer and his
Affiliates (as defined therein) agreed with Buyer that they would not engage in
business activities competitive with Buyer, except with the approval of the
Buyer, and subject to the terms of this Agreement; and

      WHEREAS, the execution and delivery of this Agreement was a condition to
the consummation of the transactions contemplated by the Purchase Agreement.

      NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the Developer and the Buyer hereby
agree as follows.

      1.  OPTION TO SELL. On the terms and conditions specified in the Purchase
Agreement, (i) Buyer has agreed to allow Developer and its Affiliates to own and
operate (as a "Picture Show Video" store) a certain retail video store located
at 4590 Montgomery Road, Cincinnati, Ohio (the "Norwood Store"), (ii) Buyer has
agreed to allow Developer and its Affiliates to develop, own operate or
otherwise acquire interests in up to three additional retail video stores which
will be operated as franchisees of an Affiliate of the Buyer (the "New Stores")
pursuant to one or more franchise agreements with an Affiliate of the Buyer, and
(iii) Developer and his Affiliates, with the prior consent and approval of the
Buyer, may open, operate, develop or own, additional retail video stores in
accordance with the provisions of Section 1.9 of the Purchase Agreement (the
"Additional Stores"). The Norwood Store, the New Stores and the Additional
Stores are hereinafter referred to collectively as the "Retail Stores."

      Upon written notice to the Buyer from the Developer delivered at any time
beginning after the first day of the nineteenth full calendar month following
the date on which the last to open of the Retail Stores is opened (the
"Developer Commencement Date") and ending on the last day of the sixteenth
succeeding whole calendar



<PAGE>   2



month following the Developer Commencement Date (the "End Date"), the Developer
shall have the option (the "Sell Option") to require the Buyer to purchase from
the Developer or his Affiliates, and the Buyer shall be required to purchase
from the Developer or his Affiliates, all of the assets of all (but not less
than all) of the Retail Stores (the "Assets") pursuant to an asset purchase
agreement substantially in the form and on the terms of the Purchase Agreement
(the "Option Store Purchase Agreement"). If the Developer fails to timely
provide such notice, the Developer shall be deemed to have elected not to cause
the Buyer to purchase the Assets. Notwithstanding the foregoing, the Developer
may exercise the Sell Option with respect to the Norwood Store (and the Norwood
Store only) during the 16-month period commencing on the first day of the
thirteenth whole calendar month following the date on which the Norwood Store is
opened.

      2.  OPTION TO BUY. Upon written notice to the Developer from the Buyer
delivered at any time beginning after the first day of the twenty-first full
calendar month following the date on which the last to open of the Retail Stores
is opened (the "Buyer Commencement Date") and ending on the last day of the
sixteenth succeeding whole calendar month following the Buyer Commencement Date
(the "End Date"), the Buyer shall have the option (the "Buy Option") to require
the Developer to sell to the Buyer, and the Developer shall be required to sell
to the Buyer, all of the Assets pursuant to the terms of the Option Store
Purchase Agreement. If the Buyer fails to timely provide such notice, the Buyer
shall be deemed to have elected not to cause the Developer to sell the Assets.

      3.  THE CLOSING. The closing of the acquisition by the Buyer of the Assets
(the "Closing") shall take place within 45 days following the date of delivery
of the Sell Option or Buy Option, as applicable, and the determination of the
Purchase Price (in accordance with Sections 4 and 6 below) or as soon as
practicable thereafter, at the offices of Hale and Dorr, 60 State Street,
Boston, Massachusetts, at such time or date as may be selected by Buyer, on not
less than two days prior notice to Developer (which notice may be given orally),
or at such other time and date as may be mutually agreed upon in writing by the
parties hereto. If the Sell Option with respect to the Norwood Store is
exercised separately, there shall be held a separate Closing for the purchase of
the Norwood Store.

      4.  PURCHASE PRICE. The purchase price for the Assets (the "Purchase
Price") shall be equal to the product of (x) 3.5 multiplied by (y) the aggregate
amount of the Net Operating Cash Flow for all of the Retail Stores (except that
if the Sell Option with respect to the Norwood Store is exercised separately,
the purchase price for the Norwood Store assets alone shall be payable



                                      - 2 -



<PAGE>   3



(i.e., 3.5 times the Net Operating Cash Flow for the Norwood Store)). The
Purchase Price shall be paid in the manner provided in Section 5 below.

      For purposes hereof, the Net Operating Cash Flow for each Retail Store
shall be equal to the pre-tax income from such Retail Store during the 12-month
period ending on the last day of the eighteenth full calendar month following
the opening of such Retail Store, plus all debt-related interest expense and
depreciation and amortization expenses attributable to such Retail Store for
such 12-month period, less all rental product purchases for such Retail Store
during such 12-month period (including revenue sharing expenses if not
previously expensed), less all earned income interest for such Retail Store for
such 12-month period, plus all compensation expenses for all persons employed by
Developer spending less than 75% of their employment time serving customers at
such Retail Store during such 12-month period. The Net Operating Cash Flow shall
be determined in accordance with generally accepted accounting principles
applied consistently with the Developer's past practice. If the purchase price
for the Norwood Store is calculable prior to the end of the eighteenth full
month of operations, the applicable period for calculation of the Net Operating
Cash Flow shall be the first twelve full calendar months after opening of the
Norwood Store.

      5.  PAYMENT OF PURCHASE PRICE. (a) Unless the Developer makes the election
described in Section 5(b) below, in accordance with the terms thereof, the Buyer
shall pay the Purchase Price for the Assets by delivery of an unsecured
promissory note of the Buyer, in the principal amount of the Purchase Price (the
"Note"). Amounts outstanding under the Note shall bear interest at the rate of
2% per annum, noncompounded. The Note shall mature on the third anniversary of
the Closing date (but shall be prepayable, without premium or penalty, at any
time in the Buyer's sole discretion), and shall provide for no payments (of
principal or interest) during the term thereof, but for payment of the entire
principal amount due thereunder, and accrued and unpaid interest thereon, at
maturity.

            (b) In lieu of delivery of the Note, as provided in Section 5(a)
above, if the Developer so elects, the Buyer may deliver to the Developer on the
Closing Date, or as soon as practicable thereafter, that number of shares of
Common Stocks, $.01 par value per share, of the Buyer ("Common Stock") as is
determined by dividing (x) the Purchase Price by (y) the Market Value. The
"Market Value" shall equal the average of the average of the bid and asked
prices per share of Buyer's Common Stock as reported on the Nasdaq Stock
Exchange for each of the fifteen trading days ending on the business day
preceding the date on which the closing of the transaction contemplated by the
Purchase


                                      -3-
<PAGE>   4



Agreement occurred. Such shares of Buyer Common Stock shall be registered under
the Securities Act of 1933, as amended (the "Securities Act"), pursuant to a
Registration Statement (the "Registration Statement") filed with the Securities
and Exchange Commission (the "SEC"). The Developer shall make the election
contemplated by this clause (b) only following delivery to the Developer of a
then current prospectus relating to shares of Buyer's Common Stock, which
prospectus is included in a then effective Registration Statement (provided such
prospectus may include supplements thereto). Buyer may deliver any such
prospectus at any time (and more than one time) following the date hereof. If,
within 10 business days following any such delivery of such a prospectus, the
Developer notifies the Buyer that it has made such election, such election shall
be irrevocable unless the Buyer and the Developer mutually agree otherwise.

            (c)  If the Developer has made the election contemplated by Section
5(b) above, and prior to the issuance of shares of Buyer Common Stock pursuant
to Section 5(b) above, the Buyer shall:

                  (x)  declare a dividend of Common Stock on its Common Stock,

                  (y)  subdivide outstanding Common Stock into a larger number 
            of shares of Common Stock by reclassification, stock split or
            otherwise, or

                  (z)  combine outstanding Common Stock into a smaller number of
            shares of Common Stock by reclassification or otherwise,

then the number of shares of Buyer Common Stock issuable pursuant to Section
5(b) shall be adjusted proportionately so that thereafter the Developer shall be
entitled to receive the number of shares of Common Stock which the Developer
would have been entitled to receive after the happening of any of the events
described above had the shares to be issued been issued immediately prior to the
happening of such events. An adjustment made pursuant to this Section 5(c) shall
become effective immediately after the record date in the case of a dividend and
shall become effective immediately after the effective date in the case of a
subdivision or combination.

            (d) The Buyer shall not assume any liabilities of the Developer in
connection with the acquisition of the Retail Stores, except that, if the
Developer so elects, up to two-sevenths of the total purchase price shall be
paid by assumption by the Buyer of the Developer's liabilities, the amount so
assumed to reduce, on a


                                      -4-
<PAGE>   5



dollar-for-dollar basis, the amount of the other consideration deliverable to
the Developer in payment of the Purchase Price.

      6.  DETERMINATION OF PURCHASE PRICE. Promptly following the delivery of 
the Buy Option or Sell Option, as applicable, the Buyer shall cause independent
certified public accountants for the Buyer (the "Accountants"), to review the
books and records of the Developer and its Affiliates which relate to the Retail
Stores. Not later than 90 days after the delivery of the Buy Option or Sell
Option, as applicable, the Buyer shall cause the Accountants to deliver a
statement setting forth the Net Operating Cash Flow for the Retail Stores to be
acquired to each of the parties to this Agreement (the "Accountants' Report).

      In the event that the Buyer or the Developer dispute the calculation of
the Net Operating Cash Flows, the disputing party shall notify the other party
hereto in writing (the "Dispute Notice") of the amount, nature and basis of such
dispute, within 10 calendar days after delivery of the Accountants' Report. In
the event of such a dispute, the parties hereto shall first use their best
efforts to resolve such dispute among themselves. If the parties are unable to
resolve the dispute within 10 business days after delivery of the Accountants'
Report, the dispute shall be submitted to the Accountants and Ron Switzer,
independent accountants for the Developer ("Developer's Accountants"), for
resolution. The Accountants and Developer's Accountants shall use their best
efforts to resolve the dispute within five business days after submission. If
they are unable to agree upon a resolution of the dispute within such
five-business day period, the dispute shall be submitted to arbitration in
accordance with Section 9.

      The fees and expenses of the Accountants in connection with the
preparation of the Accountants' Report and the resolution of disputes pursuant
to the preceding paragraph shall be borne by the Buyer and the fees and expenses
of Developer's Accountants in connection with the resolution of disputes
pursuant to the preceding paragraph shall be borne by the Developer.

      Promptly upon the expiration of the 10-business day period for giving the
Dispute Notice, if no Dispute Notice is given, or promptly upon the resolution
of disputes, if any, as provided above, the Closing shall occur.

      7.  RESTRICTIONS ON TRANSFER OF RETAIL STORES. Developer and its 
Affiliates hereby agree that they shall not, without Buyer's prior written
consent (which may be granted or denied in Developer's sole and absolute
discretion), sell, transfer or dispose of, directly or indirectly, by sale of
stock, assets, merger, consolidation or otherwise, all or any portion of, or any




                                      - 5 -



<PAGE>   6



interest in, any of the Retail Stores which are now owned or may hereafter be
developed or acquired by Developer or such Affiliates, until such time as the
options contained in this Agreement have expired unexercised.

      8.  NOTICES. Any notices or other communications required or permitted
hereunder shall be sufficiently given if delivered personally or sent by telex,
federal express, registered or certified mail, postage prepaid, addressed as
follows or to such other address of which the parties may have given notice:

      To the Developer:       Mr. Charles Johnson, Jr.
                              2623 Regency Road
                              Lexington, KY 40503

      With a copy to:         Daniel Rose, Esq.
                              201 East Main Street
                              Suite 1000
                              Lexington, Kentucky 40507

      To the Buyer:           West Coast Entertainment Corporation
                              9990 Global Road
                              Philadelphia, Pennsylvania 19115
                              Attn:  President

      With a copy to:         Hale and Dorr
                              60 State Street
                              Boston, MA 02109
                              Attn:  John H. Chory, Esq.


Unless otherwise specified herein, such notices or other communications shall be
deemed received (a) on the date delivered, if delivered personally; (b) one
business day after delivery to an overnight courier, if sent by overnight
courier; or (c) three business days after being sent, if sent by registered or
certified mail.

     9.   Arbitration.
          -----------   

            (a)  Any dispute, controversy or claim between the parties arising
out of or relating to this Agreement, a breach hereof or the transactions
contemplated hereby, shall be settled by arbitration in accordance with the
provisions of this Section. Any arbitration pursuant to this Section shall be
conducted by a single arbitrator appointed by the Boston, Massachusetts office
of the American Arbitration Association upon the request of either party. The
arbitrator shall have a minimum of five years of experience in the area of
business relevant to the particular dispute. Each party shall be permitted to
submit only one proposal to the arbitrator, and the arbitrator shall be required



                                      - 6 -



<PAGE>   7



to choose one of such two proposals as the resolution of the dispute. The
arbitrator may proceed to a resolution notwithstanding the failure of a party to
participate in the proceedings. Each of the parties shall pay its own costs and
expenses in connection with any such arbitration, and the parties shall share
equally in the fees and expenses of the arbitrator.

            (b) The parties agree that any such arbitration will occur in
Boston, Massachusetts, any such arbitration award shall be final and binding
upon the parties, may be entered in any court having jurisdiction and shall not
be appealable by either party in any court.

      10.  SUCCESSORS AND ASSIGNS. This Agreement shall be binding upon and 
inure to the benefit of the parties hereto and their respective successors and
assigns, except that the Buyer and the Developer may not assign their respective
obligations hereunder without the prior written consent of the other party;
provided, however, that the Buyer may assign this Agreement, and its rights and
obligations hereunder, to a subsidiary or Affiliate. Any assignment in
contravention of this provision shall be void. No assignment shall release the
Buyer from any obligation or liability under this Agreement.

      11.  ENTIRE AGREEMENT; AMENDMENTS. This Agreement, all Schedules and
Exhibits hereto, and all agreements and instruments to be delivered by the
parties pursuant hereto represent the entire understanding and agreement between
the parties hereto with respect to the subject matter hereof and supersede all
prior oral and written and all contemporaneous oral negotiations, commitments
and understandings between such parties. The Buyer and the Developer may amend
or modify this Agreement, in such manner as may be agreed upon, by a written
instrument executed by the Buyer and the Developer.

      12.  EXPENSES. Except as otherwise expressly provided herein, the Buyer
and the Developer shall each pay their own expenses in connection with this
Agreement and the transactions contemplated hereby.

      13.  LEGAL FEES. In the event that legal or arbitration proceedings are
commenced by the Buyer against the Developer, or by the Developer against the
Buyer, in connection with this Agreement or the transactions contemplated
hereby, the party or parties which do not prevail in such proceedings shall pay
the reasonable attorneys' fees and other costs and expenses, including
investigation costs, incurred by the prevailing party in such proceedings.




                                      -7-
<PAGE>   8



      14.  GOVERNING  LAW. This Agreement shall be governed by and construed in
accordance with the laws of the State of Delaware.

      15.  SECTION HEADINGS. The section headings are for the convenience of the
parties and in no way alter, modify, amend, limit, or restrict the contractual
obligations of the parties.

      16.  SEVERABILITY. The invalidity or unenforceability of any provision of
this Agreement shall not affect the validity or enforceability of any other
provision of this Agreement.

      17.  COUNTERPARTS. This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original, but all of which
shall be one and the same document.

      18.  CAPITALIZED TERMS. Capitalized terms used herein and not otherwise
defined herein shall have the respective meanings ascribed to them in the
Purchase Agreement.

                                  (end of page)




                                      -8-
<PAGE>   9



      IN WITNESS WHEREOF, this Agreement has been duly executed by the parties
hereto as of and on the date first above written.


                                    DEVELOPER:

                                    /s/ Charles Johnson, Jr.
                                    -------------------------------------------
                                    Charles Johnson, Jr. (for himself, and on
                                    behalf of his Affiliates which may own
                                    Retail Stores)

                                    

                                    BUYER:

                                    WEST COAST ENTERTAINMENT CORPORATION


                                    By: /s/ Ralph W. Standley III
                                       ---------------------------------------- 

                                    Title: Chairman
                                          -------------------------------------




                                      -9-



<PAGE>   1







                              ASSET PURCHASE AGREEMENT

                                    By and Among

                        West Coast Entertainment Corporation,

                  the Entities Named on SCHEDULE A Attached Hereto 

                                         and

                    Steven Matsakis, Hal Greene and Brian Miller






<PAGE>   2






                                  TABLE OF CONTENTS
                                  -----------------

         Section                                                     Page
         -------                                                     ----

         1.   Sale and Delivery of the Assets.......................   1

              1.1   Delivery of the Assets..........................   1
              1.2   Further Assurances .............................   3
              1.3   Base Purchase Price.............................   3
              1.4   Assumption of Liabilities; Etc..................   5
              1.5   Allocation of Base Purchase Price and
                    Assumed Liabilities.............................   7
              1.6   The Closing.....................................   7
              1.7   No Apportionment................................   7
              1.8   Deposit ........................................   7  
              1.9   New Stores......................................   8

         2.   Representations of the Sellers and the Principals.....   8

              2.1   Organization....................................   8
              2.2   Capitalization of the Sellers ..................   8
              2.3   Authorization...................................   9
              2.4   Ownership of the Assets.........................   9
              2.5   Financial Statements............................  10
              2.6   Absence of Undisclosed Liabilities..............  12
              2.7   Litigation......................................  12
              2.8   Insurance.......................................  12
              2.9   Inventory.......................................  12
              2.10  Fixed Assets....................................  13
              2.11  Leases..........................................  13
              2.12  Change in Financial Condition and Assets........  14
              2.13  Tax Matters.....................................  14
              2.14  Accounts Receivable.............................  15
              2.15  Books and Records...............................  15
              2.16  Contracts and Commitments.......................  16
              2.17  Compliance with Agreements and Laws.............  17
              2.18  Employee Relations..............................  18
              2.19  Absence of Certain Changes or Events............  19
              2.20  Suppliers.......................................  20
              2.21  Prepayments and Deposits........................  20
              2.22  Trade Names and Other Intangible Property.......  20
              2.23  Employee Benefit Plans..........................  21
              2.24  Regulatory Approvals............................  22
              2.25  Indebtedness to and from Officers, Directors
                    and Shareholders................................  22
              2.26  Powers of Attorney and Suretyships..............  22
              2.27  Disclosure......................................  22
<PAGE>   3





         3.   Representations of the Buyer..........................  23

              3.1   Organization and Authority......................  23
              3.2   Capitalization of the Buyer.....................  23
              3.3   Authorization...................................  23
              3.4   Regulatory Approvals............................  24
              3.5   Disclosure......................................  24
              3.6   Issuance of Shares..............................  24

         4.   Access to Information; Public Announcements...........  24

              4.1   Access to Management, Properties and Records....  24
              4.2   Confidentiality.................................  25
              4.3   Public Announcements............................  26
              4.4   Registration Statement..........................  26

         5.   Pre-Closing Covenants of the Seller...................  26

              5.1   Conduct of Business.............................  27
              5.2   Absence of Material Changes.....................  27
              5.3   Taxes...........................................  28
              5.4   Delivery of Interim Financial Statements .......  29
              5.5   Compliance with Laws............................  29
              5.6   Continued Truth of Representations 
                    and Warranties of the Sellers...................  29
              5.7   Continuing Obligation to Inform.................  29
              5.8   Exclusive Dealing...............................  29
              5.9   No Publicity....................................  30

         6.   Satisfaction of Conditions, Liquidated Damages........  30

              6.1   Satisfaction of Conditions......................  30
              6.2   Liquidated Damages..............................  30

         7.   Conditions to Obligations of the Buyer................  31

              7.1   Continued Truth of Representations 
                    and Warranties of the Seller; Compliance with
                    Covenants and Obligations ......................  31
              7.2   Corporate Proceedings...........................  31
              7.3   Governmental Approvals..........................  31
              7.4   Consents of Lenders, Lessors and Other
                    Third Parties...................................  32
              7.5   Adverse Proceedings.............................  32
              7.6   Opinion of Counsel..............................  32
              7.7   Board of Directors and Shareholder and Member and
                    Manager Approval................................  32
              7.8   The Assets......................................  32



                                       -ii-
<PAGE>   4





              7.9   Update..........................................  32
              7.10  Cash Available..................................  33
              7.11  Payables........................................  33
              7.12  Tax Holdback Agreement..........................  33
              7.13  Closing Deliveries..............................  33

         8.   Conditions to Obligations of the Sellers..............  34

              8.1   Continued Truth of Representations and 
                    Warranties of the Buyer; Compliance
                    with Covenants and Obligations..................  34
              8.2   Corporate Proceedings...........................  35
              8.3   Governmental Approvals..........................  35
              8.4   Consents of Lenders, Lessors and Other
                    Third Parties...................................  35
              8.5   Adverse Proceedings.............................  35
              8.6   Opinion of Counsel..............................  35
              8.7   Closing Deliveries..............................  35

         9.   Indemnification.......................................  36

              9.1   By the Buyer and the Sellers
                    and the Principals..............................  36
              9.2A  By the Sellers and the Principals...............  36
              9.2B  By the Buyer....................................  37
              9.3   Claims for Indemnification......................  38
              9.4   Defense by Indemnifying Party..................   39
              9.5   Payment of Indemnification Obligation...........  39
              9.6   Survival of Representations; Claims for
                    Indemnification.................................  39
              9.7   Indemnification Limitations.....................  40

         10.  Post-Closing Agreements...............................  40

              10.1  Proprietary Information.........................  40
              10.2  No Solicitation or Hiring of Former Employees...  40
              10.3  Non-Competition Agreement.......................  40
              10.4  Sharing of Data.................................  41
              10.5  Use of Name....................................   42
              10.6  Cooperation in Litigation.......................  43

         11.  Termination of Agreement..............................  43

              11.1  Termination by Lapse of Time....................  43
              11.2  Termination by Agreement of the Parties........   43
              11.3  Termination by Reason of Breach................   43





                                       -iii-
<PAGE>   5





         12.  Transfer and Sales Tax................................  43

         13.  Brokers...............................................  44

              13.1  For the Sellers.................................  44
              13.2  For the Buyer...................................  44

         14.  Notices...............................................  44

         15   Arbitration...........................................  45

         16.  Successors and Assigns................................  46

         17.  Entire Agreement; Amendments; Attachments.............  46

         18.  Expenses..............................................  47

         19.  Legal Fees............................................  47

         20.  Governing Law.........................................  47

         21.  Section Headings......................................  47

         22.  Severability..........................................  47

         23.  Counterparts..........................................  47






                                       -iv-
<PAGE>   6





                              ASSET PURCHASE AGREEMENT
                              ------------------------


              Agreement made as of September 30, 1996 by and among West
         Coast Entertainment Corporation, a Delaware corporation with its
         principal office at 9990 Global Road, Philadelphia, Pennsylvania
         19115 (the "Buyer"), each of the entities named on Schedule A
         attached hereto, each of whom has a principal office as indicated
         on SCHEDULE A (collectively, the "Sellers" and individually, a
         "Seller"), and Steven Matsakis, Hal Greene and Brian Miller
         (collectively, the "Principals" and individually, a "Principal").

                                Preliminary Statement
                                ---------------------

              The Buyer desires to purchase, and the Sellers desire to
         sell, substantially all of the assets and businesses of the
         Sellers, each of which is engaged in the retail video rental and
         sales business (the "Business"), for the consideration set forth
         below and the assumption of certain of the Sellers' liabilities
         set forth below, subject to the terms and conditions of this
         Agreement.  

              NOW, THEREFORE, in consideration of the mutual promises
         hereinafter set forth and other good and valuable consideration,
         the receipt of which is hereby acknowledged, the parties hereby
         agree as follows:  

              1.   Sale and Delivery of the Assets
                   -------------------------------

                   1.1  Delivery of the Assets.  
                        ----------------------

                        (a)  Subject to and upon the terms and conditions
         of this Agreement, at the closing of the transactions contemplated
         by this Agreement (the "Closing"), the Sellers shall sell,
         transfer, convey, assign and deliver to the Buyer, and the Buyer
         shall purchase from the Sellers, the following properties, assets
         and other claims, rights and interests:  

                             (i)  all inventories, videotapes, finished
         goods, office supplies, maintenance supplies, packaging materials,
         spare parts and similar items of the Sellers (collectively, the
         "Inventory") which exist on the Closing Date (as defined below);

                            (ii)  all accounts, accounts receivable, notes
         and notes receivable existing on the Closing Date which are
         payable to the Sellers, including any security held by the Sellers
         for the payment thereof (the "Accounts Receivable");
<PAGE>   7





                           (iii)  all prepaid expenses, prepaid rent,
         prepaid insurance, deposits, security deposits and other similar
         assets of the Sellers existing on the Closing Date;

                            (iv)  all rights of the Sellers under the
         contracts, agreements, leases, licenses and other instruments set
         forth on SCHEDULE 2.16 attached hereto (collectively, the
         "Contract Rights");

                             (v)  subject to the provisions of Section
         10.4, copies of all books, records and accounts, correspondence,
         studies, reports or summaries relating to or arising out of the
         Business, and originals of all manuals and customer lists;

                            (vi)  all rights of the Sellers under express
         or implied warranties from the suppliers of the Sellers; 

                           (vii)  all of the machinery, equipment,
         furniture, leasehold improvements and construction in progress
         owned by the Sellers on the Closing Date, regardless of whether
         reflected as "fixed assets" or "capital assets" in the accounting
         records of the Sellers (collectively, the "Fixed Assets");

                          (viii)  all of the Sellers' right, title and
         interest in and to all intangible property rights, including but
         not limited to inventions, discoveries, trade secrets, processes,
         formulas, know-how, United States and foreign patents, patent
         applications, trade names, including the name "Super Video Store",
         and the service mark "More Movies, More Copies, More Fun!" or any
         derivation of any of the foregoing, trademarks, trademark
         registrations, applications for trademark registrations,
         copyrights, copyright registrations, owned or, where not owned,
         used by the Sellers (or any of them) in the Business and all
         licenses and other agreements to which any Seller is a party (as
         licensor or licensee) or by which any Seller is bound relating to
         any of the foregoing kinds of property or rights to any "know-how"
         or disclosure or use of ideas (collectively, the "Intangible
         Property");

                            (ix)  except as specifically provided in
         Subsection 1.1(b) hereof, all other assets, properties, claims,
         rights and interests of the Sellers which exist on the Closing
         Date, of every kind and nature and description, whether tangible
         or intangible, real, personal or mixed.

                        (b)  Notwithstanding the provisions of
         paragraph (a) above, the assets to be transferred to the Buyer
         under this Agreement shall not include (i) cash of the Sellers,
         other than (x) an aggregate of $14,000 of cash on hand at the
         Stores (as defined below) and (y) deposits and prepayments from


                                         -2-
<PAGE>   8





         customers (which shall be transferred to the Buyer to be held as
         such), (ii) any motor vehicles or other rolling stock owned by the
         Sellers on the Closing Date, or (iii) the those assets listed on
         SCHEDULE 1.1(ii) attached hereto (collectively, the items referred
         to in clauses (i), (ii) and (iii) are hereinafter referred to as
         the "Excluded Assets").  

                        (c)  The Inventory, Accounts Receivable, Contract
         Rights, Fixed Assets, Intangible Property and other properties,
         assets and business of the Sellers described in paragraph (a)
         above, other than the Excluded Assets, shall be referred to
         collectively as the "Assets."  The Assets relate to the 14 retail
         video stores identified on SCHEDULE B attached hereto, which
         constitute all of the retail video stores in which each Seller has
         an interest.  All of such stores are sometimes hereinafter
         referred to collectively as the "Stores."

                   1.2  FURTHER ASSURANCES.  At any time and from time to
         time after the Closing, at the Buyer's request and without further
         consideration, the Sellers promptly shall execute and deliver such
         instruments of sale, transfer, conveyance, assignment and
         confirmation, and take such other action, as the Buyer may
         reasonably request to more effectively transfer, convey and assign
         to the Buyer, and to confirm the Buyer's title to, all of the
         Assets, to put the Buyer in actual possession and operating
         control thereof, to assist the Buyer in exercising all rights with
         respect thereto and to carry out the purpose and intent of this
         Agreement.  If the Buyer requests the Sellers to take any such
         action more than 180 days after the Closing Date, the Buyer shall
         reimburse the Sellers for their reasonable, documented out-of-
         pocket expenses associated therewith.  

                   1.3  Base Purchase Price.  
                        -------------------

                        (a)  The purchase price for the Assets shall be an
         amount equal to (i) $10,550,000 minus (ii) the amount of the
         current accounts payable of the Sellers assumed by the Buyer on
         the Closing Date pursuant to clauses (i) and (ii) of Section
         1.4(a) below (the "Base Purchase Price").  The Base Purchase Price
         shall be subject to adjustment as provided in Section 1.7 below.
         Any such adjustment shall increase or reduce the portion of the
         Base Purchase Price which is payable by delivery of cash, as
         described in Section 1.3(b)(ii) below.

                        (b)  The Base Purchase Price shall be paid as
         follows.  At the Closing, the Buyer shall deliver to the Sellers
         (i) $3,919,000 by delivery of an instrument of evidence of
         indebtedness pursuant to which the Buyer shall issue shares of its
         Common Stock, $.01 par value per share ("Common Stock"), which
         instrument shall be on the terms described below (the


                                         -3-
<PAGE>   9





         "Instrument"), and (ii) the balance by wire transfer of
         immediately available federal funds, to an account designated by
         the Sellers.  The Base Purchase Price (as adjusted in the manner
         provided in this Agreement) shall be allocated among each Seller
         in the manner provided on SCHEDULE C attached hereto.  

              The Instrument shall provide for issuance to the Sellers of a
         number of shares of Buyer Common Stock equal to (I) $3,919,000
         divided by (II) the average of the bid and asked prices per share
         of Buyer's Common Stock as reported on the Nasdaq Stock Exchange
         for each of the fifteen trading days ending on the business day
         preceding the Closing Date (the "Market Value").  The Instrument
         shall provide for issuance of one-third (in number of shares) of
         the total number of shares of Buyer Common Stock issuable pursuant
         to the Instrument on the date which is 180 days following the
         Closing Date (the "First Issue Date"); one-third (in number of
         shares) of such shares on the date which is 365 days following the
         Closing Date (the "Second Issue Date"); and the balance on the
         date which is 545 days following the Closing Date (the "Third
         Issue Date").  

              The Instrument shall further provide that:

                   (x)  If, on the First Issue Date, the closing price of a
              share of Buyer Common Stock as reported on The Nasdaq Stock
              Market (the "First Issue Date Price"), is less than the
              Market Value, the Buyer shall deliver, within three business
              days following the First Issue Date, (1) cash or (2)
              additional shares of registered Buyer Common Stock, valued at
              the First Issue Date Price, which stock shall not be subject
              to any restrictions whatsoever, or (3) some combination of
              items (1) and (2), in any event, with an aggregate value
              equal to (A) the number of shares of Buyer Common Stock
              issued on the First Issue Date multiplied by (B) the excess
              of the Market Value over the First Issue Date Price.

                   (y)  If, on the Second Issue Date, the closing price of
              a share of Buyer Common Stock as reported on the Nasdaq Stock
              Market (the "Second Issue Date Price"), is less than the
              Market Value, the Buyer shall deliver, within three business
              days following the Second Issue Date, (1) cash or (2)
              additional shares of registered Buyer Common Stock, valued at
              the Second Issue Date Price, which stock shall not be subject
              to any restrictions whatsoever, or (3) some combination of
              items (1) and (2), in any event, with an aggregate value
              equal to 50% of (A) the number of shares of Buyer Common
              Stock issued on the Second Issue Date multiplied by (B) the
              excess of the Market Value over the Second Issue Date Price.




                                         -4-
<PAGE>   10





              The Instrument shall permit set off, against amounts payable
         thereunder, of amounts or obligations owed by the Principals or
         the Sellers to the Buyer.  All shares issued pursuant to the
         Instrument shall be registered under the Securities Act of 1933,
         as amended (the "Securities Act"), pursuant to a Registration
         Statement filed with the Securities and Exchange Commission (the
         "SEC"), which Registration Statement shall, at the time of each
         issuance of such shares, be effective.  

              The Instrument shall provide that if the Buyer defaults in
         the delivery of shares on any such date, the Sellers shall provide
         notice thereof to the Buyer and an opportunity to cure such
         default during a 30-day period thereafter.  If the Buyer then
         fails to deliver such shares, the Buyer's obligation to deliver
         all unissued shares as provided in the Instrument shall
         accelerate.  The obligation to issue shares under the Instrument
         shall also accelerate upon a Bankruptcy Event (as defined in the
         Instrument) with respect to Buyer.

              Following any acceleration of the Instrument, the Instrument
         shall become, at the election of the Sellers, payable not in
         shares of Buyer Common Stock, but in cash in a dollar amount equal
         the number of Unissued Shares multiplied by the Market Value.    

              The Instrument shall provide that the consideration issuable
         thereunder is allocable (for income tax purposes) solely to
         goodwill to be acquired by the Buyer from the Sellers, and not to
         any other assets of the Sellers.

              The Instrument shall also provide that if, prior to the
         issuance of all shares to the Sellers pursuant to the Instrument
         (any such shares so unissued, the "Unissued Shares"), the Buyer
         registers shares of Buyer Common Stock owned by Ralph T. Standley,
         III or T. Kyle Standley (the "Standleys") pursuant to a
         Registration Statement, and the Standleys sell such shares, the
         Buyer shall, at the written election of the Sellers, issue all
         Unissued Shares pursuant to the Instrument within 30 days
         following the date on which the Standleys sell such shares.  

                   1.4  ASSUMPTION OF LIABILITIES; ETC.

                        (a)  At the Closing, the Buyer shall execute and
         deliver an Instrument of Assumption of Liabilities (the
         "Instrument of Assumption") substantially in the form attached
         hereto as EXHIBIT 1, pursuant to which it shall assume and agree
         to perform, pay and discharge the following liabilities,
         obligations and commitments of the Sellers related to the Business
         (the "Assumed Liabilities"):  




                                         -5-
<PAGE>   11





                             (i)  All accounts payable incurred in the
         ordinary course of business and reflected on the balance sheets of
         the Sellers as of December 31, 1995 previously delivered to the
         Buyer (the "Balance Sheet"), less (w) any payments made from
         December 31, 1995 (the "Balance Sheet Date") to the Closing Date,
         (x) any accounts payable of the Sellers to any Affiliate of any
         Seller as such term is defined in the Securities Act, as amended,
         and the rules and regulations promulgated thereunder, (y) any
         accounts payable which are, as of the Closing Date, past due and
         (z) any accounts payable which, as of the Closing Date, have been
         outstanding for greater than 60 days (regardless of whether past
         due), provided that, in no event shall the aggregate amount of the
         liabilities assumed pursuant to this clause (i) and clause (ii)
         below exceed $400,000, and the Sellers shall discharge any
         liabilities to the extent necessary to reduce all such liabilities
         to $400,000 or less;

                            (ii)  All accounts payable and accrued
         liabilities of the Sellers incurred in the ordinary course of
         business of the Sellers from the Balance Sheet Date to the Closing
         Date, other than (x) any liabilities of the Sellers to any
         Affiliate of any Seller, (y) accounts payable which are by their
         terms past due as of the Closing Date and (z) any accounts payable
         which, as of the Closing Date, have been outstanding for greater
         than 60 days (regardless of whether past due), provided that, in
         no event shall the aggregate amount of the liabilities assumed
         pursuant to this clause (ii) and clause (i) above exceed $400,000,
         and the Sellers shall discharge any liabilities to the extent
         necessary to reduce all such liabilities to $400,000 or less;

                           (iii)  All obligations of the Sellers continuing
         after the Closing under the leases and contracts (which shall not
         and may not include liabilities under employee benefit plans) of
         the Business and set forth on SCHEDULE 1.4 attached hereto which
         become due and payable after the Closing Date; and

                            (iv)  All other liabilities and obligations of
         the Sellers specifically set forth in SCHEDULE 1.4 attached
         hereto.

                        (b)  The Buyer shall not at the Closing assume or
         agree to perform, pay or discharge, and the Sellers shall remain
         unconditionally liable for, all obligations, liabilities and
         commitments, fixed or contingent, of the Sellers other than the
         Assumed Liabilities.  Without limiting the foregoing, the Buyer
         shall not assume any liabilities or obligations of the Sellers for
         wages, severance pay, vacation pay or under any employee benefit
         plan.




                                         -6-
<PAGE>   12





                   1.5  ALLOCATION OF BASE PURCHASE PRICE AND ASSUMED
         LIABILITIES.  The aggregate amount of the Base Purchase Price and
         the Assumed Liabilities shall be allocated among the Assets in the
         manner specified on SCHEDULE 1.5 attached hereto.  As provided in
         Section 1.3(b) above, the Base Purchase Price shall be allocated
         among each Seller in the manner provided on SCHEDULE C attached
         hereto.

                   1.6  THE CLOSING.  The Closing shall take place on or
         before September 30, 1996 (time being of the essence), at the
         offices of Hale and Dorr, 60 State Street, Boston, Massachusetts,
         at such time or date as may be selected by Buyer, on not less than
         two days prior notice to any Principal (which notice may be given
         orally), or at such other time and date as may be mutually agreed
         upon in writing by the Buyer and the Principals.  The transfer of
         the Assets by the Sellers to the Buyer shall be deemed to occur at
         9:00 a.m., Boston time, on the date of the Closing (the "Closing
         Date").

              In the event that the Closing does not occur on or before
         September 30, 1996, the Buyer and the Sellers shall be released
         from all of their obligations under this Agreement, and any other
         agreements between the Buyer and the Sellers (except that the
         Deposit, as defined below, shall be disposed of in accordance with
         the Escrow Agreement described in Section 1.8 below).  

                   1.7  NO APPORTIONMENT.  Except as specifically provided
         in this Section 1.7 below, the purchase price of the assets shall
         not be subject to any adjustment for any prepaid expenses of the
         Sellers, including without limitation:  (i) prepaid premiums on
         insurance, (ii) water and sewer use charges, (iii) transfer taxes
         and recording fees, if any, incurred in connection with the
         transfer of the Assets contemplated hereby, or (iv) real property
         taxes or other taxes for the then current tax period, and such
         amounts, if any, shall not be added to or deducted from the Base
         Purchase Price.  The Sellers shall be entitled to additional
         consideration in respect of prepaid rent as of the Closing Date,
         which amount shall be added to the cash portion of the purchase
         price deliverable at closing.  

                   1.8  DEPOSIT.  The Buyer has previously deposited with
         Lentz & Gengaro, as escrow agent (the "Escrow Agent") cash in the
         amount of $200,000 as an earnest money deposit hereunder (the
         "Deposit") in accordance with the terms of an Escrow Agreement
         (the "Escrow Agreement").  The Deposit shall be delivered to the
         Sellers or the Buyer, as applicable, in accordance with the terms
         of the Escrow Agreement.  

              THE SELLERS AND THE PRINCIPALS, ON THE ONE HAND, AND THE
         BUYER, ON THE OTHER HAND, HAVE BEEN REPRESENTED BY SEPARATE


                                         -7-
<PAGE>   13





         COUNSEL IN CONNECTION WITH THIS AGREEMENT.  ONE OF SUCH COUNSEL
         MAY SERVE AS THE ESCROW AGENT.  TO THE EXTENT THAT SERVICE AS SUCH
         ESCROW AGENT CONSTITUTES A CONFLICT OF INTEREST, EACH OF THE
         SELLERS, PRINCIPALS AND THE BUYER HEREBY EXPRESSLY WAIVE ANY SUCH
         CONFLICT OF INTEREST WITH RESPECT TO ANY REPRESENTATION OF THE
         BUYER OR THE SELLERS OR THE PRINCIPALS IN THE FUTURE, INCLUDING
         REPRESENTATION IN CONNECTION WITH RESOLUTION OF DISPUTES ARISING
         UNDER THE ESCROW AGREEMENT.

                   1.9  NEW STORES.  Neither the Sellers nor the Principals
         (nor any of their respective Affiliates) shall be permitted or
         entitled to open additional retail stores prior to the Closing,
         unless the Buyer shall have previously consented thereto, which
         consent may be granted or withheld by the Buyer in its sole and
         absolute discretion.

              2.   Representations of the Sellers and the Principals
                   -------------------------------------------------

              The Sellers and the Principals, jointly and severally,
         represent and warrant to the Buyer as follows (it being understood
         that all references in this Section 2 to the Sellers shall be
         deemed to include all of the Sellers, unless the context otherwise
         requires):  

                   2.1  ORGANIZATION.  Each Seller is a corporation or
         limited liability company duly organized, validly existing and in
         good standing under the laws of the state of its organization, as
         specified on SCHEDULE D attached hereto, and has all requisite
         power and authority (corporate and other) to own its properties,
         to carry on its business as now being conducted, to execute and
         deliver this Agreement and the agreements contemplated herein, and
         to consummate the transactions contemplated hereby.  No Seller
         directly or indirectly owns or holds any legal or beneficial
         equity interest, in any corporation, partnership, joint venture,
         limited liability company or other entity.  Each Seller is duly
         qualified to do business and in good standing in each of the
         jurisdictions listed on SCHEDULE 2.1(i) attached hereto, which
         constitute all jurisdictions in which their ownership of property
         or the character of their business requires such qualification.
         Certified copies of the charter, bylaws and other governing
         instruments of each of the Sellers, each as amended to date, have
         been previously delivered to the Buyer, are complete and correct,
         and no amendments have been made thereto or have been authorized
         since the date thereof.  SCHEDULE B sets forth a list of each
         retail video rental store (including the location of each such
         store and the name and address of all owners of each such store)
         owned, operated or licensed directly or indirectly by each Seller.

                   2.2  CAPITALIZATION OF THE SELLERS.  Each Seller's
         authorized and issued capital stock or membership interests are as


                                         -8-
<PAGE>   14





         specified on SCHEDULE D.  The Principals own (beneficially and of
         record) all issued and outstanding shares of stock or constitute
         all of the members and managers of each Seller, all as more fully
         specified on SCHEDULE D.  All of such shares or membership
         interests  have been duly and validly issued and are fully paid
         and nonassessable.  

                   2.3  AUTHORIZATION.  The execution and delivery of this
         Agreement by each Seller, and the agreements provided for herein,
         and the consummation by each Seller of all transactions
         contemplated hereby, have been duly authorized by all requisite
         corporate and shareholder (or limited liability company member
         and/or manager) action (as the case may be).  This Agreement and
         all such other agreements and obligations entered into and
         undertaken in connection with the transactions contemplated hereby
         to which any Seller is a party constitute the valid and legally
         binding obligations of such Seller, enforceable against such
         Seller in accordance with their respective terms.  The execution,
         delivery and performance by each Seller of this Agreement and the
         agreements provided for herein, and the consummation by each
         Seller of the transactions contemplated hereby and thereby, will
         not, with or without the giving of notice or the passage of time
         or both: (a) violate the provisions of any law, rule or regulation
         applicable to such Seller; (b) violate the provisions of the
         charter or Bylaws or limited liability company agreement or
         certificate of formation or organization of such Seller; (c)
         violate any judgment, decree, order or award of any court,
         governmental body or arbitrator; or (d) conflict with or result in
         the breach or termination of any term or provision of, or
         constitute a default under, or cause any acceleration under, or
         cause the creation of any lien, charge or encumbrance upon the
         properties or assets of such Seller pursuant to, any indenture,
         mortgage, deed of trust or other instrument or agreement to which
         such Seller is a party or by which such Seller or any of its
         properties is or may be bound.  SCHEDULE 2.3 attached hereto sets
         forth a true, correct and complete list of all consents and
         approvals of third parties that are required in connection with
         the consummation by each Seller of the transactions contemplated
         by this Agreement.  

                   2.4  OWNERSHIP OF THE ASSETS.  SCHEDULE 2.4(i) attached
         hereto sets forth a true, correct and complete list of all claims,
         liabilities, liens, pledges, charges, encumbrances and equities of
         any kind affecting the Assets (collectively, the "Encumbrances").
         The Sellers are, and at the Closing will be, the true and lawful
         owners of the Assets, and will have the right to sell and transfer
         to the Buyer good, clear, record and marketable title to the
         Assets, free and clear of all Encumbrances of any kind, except as
         set forth on SCHEDULE 2.4(ii) attached hereto (the "Permitted
         Encumbrances").  The delivery to the Buyer of the instruments of


                                         -9-
<PAGE>   15





         transfer of ownership contemplated by this Agreement will vest
         good and marketable title to the Assets in the Buyer, free and
         clear of all liens, mortgages, pledges, security interests,
         restrictions, prior assignments, encumbrances and claims of any
         kind or nature whatsoever, except for the Permitted Encumbrances. 

                   2.5  Financial Statements.  
                        --------------------

                        (a)  The Sellers have previously delivered to the
         Buyer their combined audited balance sheets as of December 31,
         1993, 1994 and 1995 (the "Audited Balance Sheets") and the related
         statements of income, shareholders' equity, retained earnings and
         statements of cash flow of the Sellers for the fiscal years ending
         December 31, 1993, 1994 and 1995 (collectively, including the
         Audited Balance Sheet, the "Audited Financial Statements").  

              The Sellers have also delivered their combined unaudited
         balance sheets as of December 31, 1991 and 1992 (the "Unaudited
         Balance Sheets") and the related statements of income,
         shareholders' equity, retained earnings and statements of cash
         flow of the Sellers for the fiscal years then ended (collectively,
         including the Unaudited Balance Sheets, the "Unaudited Financial
         Statements").

              The Sellers have delivered to the Buyer their internal
         statements for each whole monthly period commencing after June 30,
         1996 and ending prior to the date hereof (the "Internal
         Statements"), which were prepared by Sellers in accordance with
         their internal accounting policies, consistently applied.  

              The Sellers have also delivered a report prepared by Sellers'
         management (which is attached as SCHEDULE 2.5 hereto, and entitled
         "ADJUSTED CASH FLOW"), which Sellers hereby certify as a true and
         correct statement of Sellers' aggregate net operating cash flow
         for the year ended December 31, 1995.

              The Sellers shall deliver to the Buyer, prior to the Closing,
         their combined unaudited balance sheets as of June 30, 1996 and
         the combined statements of operations and retained earnings and
         statements of cash flows for the six months ended June 30, 1996
         prepared in accordance with generally accepted accounting
         principles ("GAAP") applied consistently with Sellers' past
         practices, which shall be reviewed by Sellers' independent outside
         accounting firm and accompanied by an unqualified report from such
         accounting firm (the "June Statements").  In addition, the Sellers
         have agreed to provide to the Buyer access to Sellers' books and
         records, and the Sellers have directed Sellers' independent
         outside accounting firm to assist Buyer, in connection with the
         preparation of the Sellers' combined unaudited balance sheet as of
         June 30, 1995, and the combined comparative statements of


                                        -10-
<PAGE>   16





         operations and retained earnings and statements of cash flow for
         the six months ended June 30, 1996 and June 30, 1995, prepared in
         accordance with GAAP applied consistently with Sellers' past
         practices, which shall be reviewed by Sellers' independent outside
         accounting firm.  The expenses payable to Sellers' independent
         outside accounting firm in connection with their review of the
         June Statements shall be borne equally by the Buyer and the Seller
         (regardless of whether the transactions contemplated by this
         Agreement are consummated); provided that in no event shall the
         Buyer be required to pay more than $12,500 of such expenses.  The
         expenses payable to Sellers' independent outside accounting firm
         in connection with the preparation and review of the June 30, 1995
         statements shall be borne by the Buyer (regardless of whether the
         transactions contemplated by this Agreement are consummated).

              The Audited Financial Statements have been prepared in
         accordance with generally accepted accounting principles applied
         consistently with past practice and are certified without
         qualification by the Sellers' respective independent public
         accountants.  The Unaudited Financial Statements and the Internal
         Statements (and the interim financial statements to be delivered
         by Sellers pursuant to Section 5.4) have been or will be certified
         by each Sellers' chief financial officer to have been prepared in
         accordance with Seller's internal accounting policies, consistent
         with past practice, provided that, the Sellers make no
         representation or warranty herein as to the interim statements
         delivered pursuant to Section 5.4 which are prepared in accordance
         with GAAP.  The Audited Financial Statements and the Unaudited
         Financial Statements are hereinafter referred to collectively as
         the "Financial Statements."

                   (b)  Each Seller's Financial Statements and the Internal
         Statements fairly present, and the June Statements will fairly
         present, as of their respective dates, the financial condition,
         retained earnings, assets and liabilities of each Seller and the
         results of operations of such Seller's business for the periods
         indicated; with respect to the contracts and commitments for the
         sale of goods or the provision of services by such Seller, the
         Financial Statements and the Internal Statements contain and
         reflect and the June Statements will contain and reflect adequate
         reserves, which are consistent with previous reserves taken, for
         all reasonably anticipated material losses and costs and expenses
         (except that the Internal Statements do not contain accruals for
         current and deferred income taxes, tape amortization or
         depreciation); and the amounts shown as accrued for current and
         deferred income and other taxes in the Financial Statements, the
         Internal Statements and the June Statements are (or will be)
         sufficient for the payment of all unpaid federal, state and local
         income taxes, interest, penalties, assessments or deficiencies
         applicable to such Seller, whether disputed or not, for the


                                        -11-
<PAGE>   17





         applicable period then ended and periods prior thereto (except
         that the Internal Statements do not contain accruals for current
         and deferred income taxes, tape amortization or depreciation).

                   2.6  ABSENCE OF UNDISCLOSED LIABILITIES.  Except as and
         to the extent (a) reflected and reserved against in its most
         recent Audited Balance Sheet, (b) set forth on SCHEDULE 2.6
         attached hereto or (c) incurred in the ordinary course of business
         after the date of its most recent Audited Balance Sheet and not
         material in amount, either individually or in the aggregate, no
         Seller (individually) has, nor do the Sellers (in the aggregate)
         have, any liability or obligation, secured or unsecured, whether
         accrued, absolute, contingent, unasserted or otherwise, affecting
         the Assets.  For purposes of this Subsection 2.6 only, "material"
         means any amount in excess of $10,000.

                   2.7  LITIGATION.  Except as set forth on SCHEDULE 2.7
         attached hereto, no Seller is a party to, or to the Sellers' best
         knowledge threatened with, and none of the Assets are subject to,
         any litigation, suit, action, investigation, proceeding or
         controversy before any court, administrative agency or other
         governmental authority relating to or affecting the Assets or the
         business or condition (financial or otherwise) of any Seller.  No
         Seller is in violation of or in default with respect to any
         judgment, order, writ, injunction, decree or rule of any court,
         administrative agency or governmental authority or any regulation
         of any administrative agency or governmental authority.  

                   2.8  INSURANCE.  SCHEDULE 2.8 attached hereto sets forth
         a true, correct and complete list of all fire, theft, casualty,
         general liability, workers compensation, business interruption,
         environmental impairment, product liability, automobile and other
         insurance policies insuring the Assets or business of each Seller
         and of all life insurance policies maintained for any of its
         employees, specifying the type of coverage, the amount of
         coverage, the premium, the insurer and the expiration date of each
         such policy (collectively, the "Insurance Policies") and all
         claims made under such Insurance Policies since January 1, 1991.
         True, correct and complete copies of all of the Insurance Policies
         have been previously delivered by the Sellers to the Buyer.  The
         Insurance Policies are in full force and effect and are in amounts
         and of a nature which are adequate and customary for the Sellers'
         business.  All premiums due on the Insurance Policies or renewals
         thereof have been paid and there is no default under any of the
         Insurance Policies.  

                   2.9  INVENTORY.  SCHEDULE 2.9 attached hereto sets forth
         a true, correct and complete list of the Sellers' inventory of
         rental videotapes, rental video games and other products held for
         rent by the Sellers, all as of a date not more than two days prior


                                        -12-
<PAGE>   18





         to the date hereof which inventory shall be prepared on a Seller-
         by-Seller basis, including quantities and titles.  SCHEDULE 2.9
         also sets forth a true, correct and complete list of the inventory
         of the Sellers' merchandise held for sale, all as of a date not
         more than two days prior to the date hereof, which inventory shall
         be prepared on a Seller-by-Seller basis, including a description,
         quantity and cost of all such merchandise.   SCHEDULE 2.9, as
         updated pursuant to Subsection 7.9 hereof, shall set forth a true,
         correct and complete list of such inventories as of a date not
         more than two days prior to the Closing Date.  Such inventories
         consist of items of a quality and quantity which are usable or
         saleable without discount in the ordinary course of the business
         conducted by the Sellers.  

                  2.10  FIXED ASSETS.  SCHEDULE 2.10 attached hereto sets
         forth a true, correct and complete list of all Fixed Assets (on a
         Seller-by-Seller basis) as of  the date hereof, including a
         description and the book value thereof.  SCHEDULE 2.10, as updated
         pursuant to Subsection 7.9 hereof, shall set forth a true, correct
         and complete list of all Fixed Assets as of the Closing Date,
         including a description and valuation thereof.  All of the Fixed
         Assets are in good operating condition and repair, normal wear and
         tear excepted, are currently used by the Seller in the ordinary
         course of business and in the production of products of the
         Sellers and normal maintenance has been consistently performed
         with respect to such Fixed Assets.  

                  2.11  LEASES.  SCHEDULE 2.11 attached hereto sets forth a
         true, correct and complete list as of the date hereof of all
         leases of real property, identifying separately each lease, to
         which each Seller is a party (the "Leases").  True, correct and
         complete copies of the Leases, and all amendments, modifications
         and supplemental agreements thereto, have previously been
         delivered by the Sellers to the Buyer.  The Leases are in full
         force and effect, are binding and enforceable against each of the
         parties thereto in accordance with their respective terms and,
         except as set forth on SCHEDULE 2.11, have not been modified or
         amended since the date of delivery to the Buyer.  No party to any
         Lease has sent written notice to the other claiming that such
         party is in default thereunder, which remains uncured.  Except as
         set forth on SCHEDULE 2.11 attached hereto, there has not occurred
         any event which would constitute a breach of or default in the
         performance of any material covenant, agreement or condition
         contained in any Lease, nor has there occurred any event which
         with the passage of time or the giving of notice or both would
         constitute such a breach or material default.  No Seller is
         obligated to pay any leasing or brokerage commission relating to
         any Lease and, except as set forth on SCHEDULE 2.11 attached
         hereto, no Seller will have any obligation to pay any leasing or
         brokerage commission upon the renewal of any Lease.  No material


                                        -13-
<PAGE>   19





         construction, alteration or other leasehold improvement work with
         respect to any of the Leases remains to be paid for or to be
         performed by any Seller.  The Financial Statements and the
         Internal Statements contain (and the June Statements will contain)
         adequate reserves to provide for the restoration of the properties
         subject to the Leases at the end of the respective Lease terms, to
         the extent required by the Leases.

                  2.12  CHANGE IN FINANCIAL CONDITION AND ASSETS.  Except
         as set forth on SCHEDULE 2.12 attached hereto, since June 30,
         1996, there has been no change which materially and adversely
         affects the business, properties, assets, store operating cash
         flow, condition (financial or otherwise) or prospects of any
         Seller, other than general economic conditions, and economic and
         other conditions in and affecting the retail video rental industry
         generally.  No Seller has any knowledge of any existing or
         threatened occurrence, event or development which, as far as can
         be reasonably foreseen, could have a material and adverse effect
         on such Seller or its business, properties, assets, store
         operating cash flow, condition (financial or otherwise) or
         prospects, other than general economic conditions, and economic
         and other conditions in and affecting the retail video rental
         industry generally.  

                  2.13  Tax Matters.  
                        -----------

                        (a)  Except as set forth on SCHEDULE 2.13 to this
         Agreement, the Sellers and the Principals represent and warrant,
         as to each Seller: 

                           (i)    Within the times and in the manner
         prescribed by law, such Seller has filed all Returns which are
         required to be filed;

                          (ii)    With respect to all amounts in respect of
         Taxes imposed upon such Seller for which it could be liable,
         whether to Taxing Authorities (as, for example, under law) or to
         other persons or entities (as, for example, under Tax allocation
         agreements), with respect to all taxable periods or portions of
         taxable periods ending on or before the Closing Date, all
         applicable tax laws and agreements have been fully complied with,
         and all such amounts required to be paid by such Seller to Taxing
         Authorities or others on or before the date hereof have been paid.  

                         (iii)    All Returns filed by such Seller
         constitute materially complete and accurate representations of the
         respective Tax liabilities of, or attributable to, such Seller for
         such years;




                                        -14-
<PAGE>   20





                          (iv)    No examination of the Returns of such
         Seller is currently in progress nor, to the best knowledge of the
         Seller, threatened and no unresolved deficiencies have been
         asserted or assessed against such Seller as a result of any audit
         by any Taxing Authority and no such deficiency has been proposed
         or threatened;

                           (v)    There are no liens for Taxes (other than
         for current Taxes not yet due and payable) upon the assets of such
         Seller;

                          (vi)    Such Seller is not a person other than a
         United States person within the meaning of the Internal Revenue
         Code of 1986, as amended (the "Code").

                        (b)  For purposes of this Section 2.13: "Return"
         means any return, declaration, report, statement or other document
         required to be filed in respect of any Tax.  "Tax" or "Taxes"
         means any federal, state, local, foreign and other net income,
         gross income, gross receipts, sales, use, ad valorem, transfer,
         franchise, profits, license, lease, service, service use,
         withholding, payroll, employment, excise, severance, stamp,
         occupation, premium, property, windfall profits, customs duty or
         other tax, fee, assessment or charge of any kind whatever,
         together with interest and any penalty, addition to tax or ad-
         ditional amount with respect thereto.  "Taxing Authority" means
         any governmental authority responsible for the imposition of
         Taxes.  

                   2.14 ACCOUNTS RECEIVABLE.  SCHEDULE 2.14 attached hereto
         sets forth a true, correct and complete list of the Sellers'
         collection accounts, including an aging thereof as of the Balance
         Sheet Date.  SCHEDULE 2.14, as updated pursuant to Subsection 7.9
         hereof, shall set forth a true, correct and complete list of the
         Sellers collection accounts as of the Closing Date, including an
         aging thereof.  Except for such collection accounts, the Sellers
         have no Accounts Receivable.  The collection accounts arose out of
         the sales or rentals of inventory or services in the ordinary
         course of business, and the Sellers' have established a reserve
         therefor in an amount equal to 100% of such collection accounts. 

                   2.15 BOOKS AND RECORDS.  The general ledgers and books
         of account of each Seller, all federal, state and local income,
         franchise, property and other tax returns filed by each Seller,
         with respect to the Assets, and all other books and records of
         each Seller are in all material respects complete and correct and
         have been maintained in accordance with good business practice and
         in accordance with all applicable procedures required by laws and
         regulations.  



                                        -15-
<PAGE>   21





                   2.16 Contracts and Commitments.
                        -------------------------

                        (a)  SCHEDULE 2.16 attached hereto contains a true,
         complete and correct list and description of the following
         contracts and agreements, whether written or oral (collectively,
         the "Contracts"):

                             (i)  all loan agreements, indentures,
         mortgages and guaranties to which any Seller is a party or by
         which any Seller or any of its property is bound;

                            (ii)  all pledges, conditional sale or title
         retention agreements, security agreements, equipment obligations,
         personal property leases and lease purchase agreements relating to
         any of the Assets to which any Seller is a party or by which any
         Seller or any of its property is bound;

                           (iii)  all contracts, agreements, commitments,
         purchase orders or other understandings or arrangements to which
         any Seller is a party or by which any Seller or any of its
         property is bound which (A) involve payments or receipts by any
         Seller of more than $2,000 in the case of any single contract,
         agreement, commitment, understanding or arrangement under which
         full performance (including payment) has not been rendered by all
         parties thereto or (B) which may materially adversely affect the
         condition (financial or otherwise) or the properties, assets,
         business or prospects of any Seller;

                            (iv)  all collective bargaining agreements,
         employment and consulting agreements, executive compensation
         plans, bonus plans, deferred compensation agreements, pension
         plans, retirement plans, employee stock option or stock purchase
         plans and group life, health and accident insurance and other
         employee benefit plans, agreements, arrangements or commitments to
         which any Seller is a party or by which any Seller or any of its
         property is bound; 

                             (v)  all agency, distributor, sales
         representative and similar agreements to which any Seller is a
         party; 

                            (vi)  all contracts, agreements or other
         understandings or arrangements between any Seller and any
         stockholder, member or Affiliate of such Seller;

                           (vii)  all leases, whether operating, capital or
         otherwise, under which any Seller is lessor or lessee; and

                          (viii)  any other material agreement or contract
         entered into by any Seller.


                                        -16-
<PAGE>   22





                        (b)  Except as set forth on SCHEDULE 2.16 attached
         hereto: 

                             (i)  each Contract is a valid and binding
         agreement of the applicable Seller, enforceable against such
         Seller in accordance with its terms, and such Seller does not have
         any knowledge that any Contract is not a valid and binding
         agreement of the other parties thereto; 

                            (ii)  each Seller has fulfilled all material
         obligations required pursuant to the Contracts to have been
         performed by such Seller on its part prior to the date hereof, and
         each Seller has no reason to believe that it will not be able to
         fulfill, when due, all of its obligations under the Contracts
         which remain to be performed after the date hereof;

                           (iii)  no Seller is in material breach of or
         default under any Contract, and no event has occurred which with
         the passage of time or giving of notice or both would constitute
         such a default, result in a loss of rights or result in the
         creation of any lien, charge or encumbrance, thereunder or
         pursuant thereto; 

                            (iv)  to the best knowledge of the Sellers and
         the Principals, there is no existing breach or default by any
         other party to any Contract, and no event has occurred which with
         the passage of time or giving of notice or both would constitute a
         default by such other party, result in a loss of rights or result
         in the creation of any lien, charge or encumbrance thereunder or
         pursuant thereto;  

                             (v)  no Seller is restricted by any Contract
         from carrying on its business anywhere in the world; and

                            (vi)  no Seller has any written or oral
         Contracts to sell products or perform services which are expected
         to be performed at, or to result in, a material loss.

                        (c)  Except as set forth on SCHEDULE 2.3 or
         SCHEDULE 2.16, the continuation, validity and effectiveness of
         each Contract will not be affected by the transfer thereof to
         Buyer under this Agreement and all such Contracts are assignable
         to Buyer without a consent.

                        (d)  True, correct and complete copies of all
         Contracts have previously been delivered by the Sellers to the
         Buyer. 

                  2.17  COMPLIANCE WITH AGREEMENTS AND LAWS.  Each Seller
         has all requisite licenses, permits and certificates, including


                                        -17-
<PAGE>   23





         environmental, health and safety permits, from federal, state and
         local authorities necessary to conduct the Business and own and
         operate the Assets, other than those the failure of which to
         obtain could not have a material adverse effect on any Seller or
         its properties (collectively, the "Permits").  SCHEDULE 2.17
         attached hereto sets forth a true, correct and complete list of
         all such Permits, copies of which have previously been delivered
         by the Sellers to the Buyer.  No Seller is in violation of any
         law, regulation or ordinance (including, without limitation, laws,
         regulations or ordinances relating to building, zoning,
         environmental, disposal of hazardous substances, land use or
         similar matters) relating to its properties, the violation of
         which could have a material adverse effect on any Seller or its
         properties.  Except as set forth on SCHEDULE 2.7, the business of
         each Seller does not violate, in any material respect, any
         federal, state, local or foreign laws, regulations or orders
         (including, but not limited to, any of the foregoing relating to
         employment discrimination, occupational safety, environmental
         protection, hazardous waste (as defined in the Resource
         Conservation and Recovery Act, as amended, and the regulations
         adopted pursuant thereto), conservation, or corrupt practices, the
         enforcement of which would have a material and adverse effect on
         the results of operations, condition (financial or otherwise),
         assets, properties, business or prospects of such Seller.  Except
         as set forth on SCHEDULE 2.17 attached hereto, no Seller has since
         January 1, 1993 received any notice or communication from any
         federal, state or local governmental or regulatory authority or
         otherwise of any such violation or noncompliance.  

                  2.18  Employee Relations.  
                        ------------------


                        (a)  Each Seller is in material compliance with all
         federal, state and municipal laws respecting employment and
         employment practices, terms and conditions of employment, and
         wages and hours, and no Seller is engaged in any unfair labor
         practice, and there are no arrears in the payment of wages or
         social security taxes.  

                        (b)  Except as set forth on SCHEDULE 2.18 attached
         hereto:

                             (i)  none of the employees of any Seller is
         represented by any labor union; 

                            (ii)  there is no unfair labor practice
         complaint against any Seller pending before the National Labor
         Relations Board or any state or local agency;





                                        -18-
<PAGE>   24





                           (iii)  there is no pending labor strike or other
         material labor trouble affecting any Seller (including, without
         limitation, any organizational drive); 

                            (iv)  there is no labor grievance pending
         against any Seller; 

                             (v)  there is no pending representation
         question respecting the employees of any Seller; and 

                            (vi)  there are no pending arbitration
         proceedings arising out of or under any collective bargaining
         agreement to which any Seller is a party, or to the best knowledge
         of the Sellers, any basis for which a claim may be made under any
         collective bargaining agreement to which any Seller is a party.  

                        (c)  SCHEDULE 2.18 attached hereto sets forth a
         true, correct and complete list of (a) the employee benefits
         provided by each Seller to its employees and all contracts or
         agreements between each Seller and its employees, and (b) each
         Seller's current payroll, including the job descriptions and
         salary or wage rates of each of its employees, showing separately
         for each such person who received an annual salary in excess of
         $20,000 the amounts paid or payable as salary and bonus payments
         for the years ending December 31, 1995 and December 31, 1994.  

                        (d)  For purposes of this Subsection 2.18, the term
         "employee" shall be construed to include sales agents and other
         independent contractors who spend a majority of their working time
         on a Seller's business.       

                  2.19  ABSENCE OF CERTAIN CHANGES OR EVENTS.  Except as
         set forth on SCHEDULE 2.19 attached hereto, since December 31,
         1995, the Sellers have not entered into any transaction which is
         not in the usual and ordinary course of business, and, without
         limiting the generality of the foregoing, the Sellers have not:

                        (a)  Incurred any material obligation or liability
         for borrowed money;

                        (b)  Discharged or satisfied any lien or
         encumbrance or paid any obligation or liability other than current
         liabilities reflected in the Internal Statements;

                        (c)  Mortgaged, pledged or subjected to lien,
         charge or other encumbrance any of the Assets; 

                        (d)  Sold or purchased, assigned or transferred any
         of its tangible assets or cancelled any debts or claims, except



                                        -19-
<PAGE>   25





         for inventory sold and raw materials purchased in the ordinary
         course of business;

                        (e)  Made any material amendment to or termination
         of any Contract or done any act or omitted to do any act which
         would cause the breach of any Contract;

                        (f)  Suffered any losses, whether insured or
         uninsured, and whether or not in the control of any Seller, in
         excess of $5,000 in the aggregate, or waived any rights of any
         value; 

                        (g)  Made any changes in compensation of its
         officers, directors or employees except in the ordinary course of
         their business and consistent with past practice;  

                        (h)  Except as set forth on SCHEDULE 2.7, received
         notice of any litigation, warranty claim or products liability
         claims; or

                        (i)  Made any material change in the terms, status
         or funding condition of any Employee Plan, as defined in
         Subsection 2.23 hereof.

                  2.20  SUPPLIERS.  SCHEDULE 2.20 attached hereto sets
         forth a true, correct and complete list of the names and addresses
         of the ten suppliers of the Sellers which accounted for the
         largest dollar volume of purchases by the Sellers for the fiscal
         years ending December 31, 1994 and December 31, 1995.  None of
         such suppliers has notified any Seller that it intends to
         discontinue its relationship with the Sellers.

                  2.21  PREPAYMENTS AND DEPOSITS.  Except for deposits from
         customers to reserve videotapes which, in the aggregate, are less
         than $1,500 (which deposits, as they exist on the Closing Date,
         shall be transferred to the Buyer pursuant to this Agreement), the
         Sellers have not received prepayments or deposits from customers
         for products to be shipped, or services to be performed, at a
         later date.  

                  2.22  Trade Names and Other Intangible Property. 
                        -----------------------------------------

                        (a)  SCHEDULE 2.22 attached hereto sets forth a
         true, correct and complete list and, where appropriate, a
         description of, all Intangible Property.  True, correct and
         complete copies of all licenses and other agreements relating to
         the Intangible Property have been previously delivered by the
         Sellers to the Buyer.




                                        -20-
<PAGE>   26





                        (b)  Except as otherwise disclosed in SCHEDULE 2.22
         attached hereto, the Sellers are the sole and exclusive owners of
         all Intangible Property and all designs, permits, labels and
         packages used on or in connection therewith.  The Intangible
         Property owned by the Sellers is sufficient to conduct the
         Sellers' business as currently conducted and, when transferred to
         the Buyer pursuant to this Agreement, will be sufficient to permit
         the Buyer to conduct the business of the Sellers as currently
         conducted by the Sellers.  The Sellers have received no notice of,
         and have no knowledge of any basis for, a claim against any of
         them that any of their operations, activities, products or
         publications infringes on any patent, trademark, trade name,
         copyright or other property right of a third party, or that any of
         them is illegally or otherwise using the trade secrets, formulae
         or any property rights of others.  No Seller has any disputes with
         or claims against any third party for infringement by such third
         party of any trade name or other Intangible Property of any
         Seller.  Each Seller has taken all steps reasonably necessary to
         protect its right, title and interest in and to the Intangible
         Property.  

                  2.23  Employee Benefit Plans.
                        ----------------------

                        (a)  Except as listed on SCHEDULE 2.23, none of the
         Sellers now has or contributes to or participates in, and none of
         the Sellers has in the past had or otherwise contributed to, any
         employee benefit plan subject to the Employee Retirement Income
         Security Act of 1974.

                        (b)  The Buyer assumes no liabilities with respect
         to any employee benefit plan which liability relates to any period
         prior to or after the Closing Date, including, without limitation,
         any taxes, accrued vacation or sick pay (whether or not vested),
         accrued vacation, sick and personal leaves, employee policies,
         employee benefit claims or liability to the Pension Benefit
         Guaranty Corporation.

                        (c)  EMPLOYEE PLANS.  SCHEDULE 2.23 attached hereto
         contains a true, correct and complete list of all pension,
         benefit, profit sharing, retirement, deferred compensation,
         welfare, insurance, disability, bonus, vacation pay, severance pay
         and other similar plans, programs and agreements, whether reduced
         to writing or not, relating to any Seller's employees, or
         maintained at any time since January 1, 1991 by any Seller or by
         any other member of any controlled group of corporations, group of
         trades or businesses under common control, or affiliated service
         group (as defined for purposes of Section 414(b), (c) and (m),
         respectively, of the Internal Revenue Code of 1986, as amended
         (the "Code")) (the "Employee Plans") and, except as set forth on
         SCHEDULE 2.23 attached hereto, no Seller has any obligations,


                                        -21-
<PAGE>   27





         contingent or otherwise, past or present, under applicable law or
         the terms of any Employee Plan.  

                  2.24  REGULATORY APPROVALS.  Except to the extent waived
         by the Buyer in this Section 2.24, all consents, approvals,
         authorizations and other requirements prescribed by any law, rule
         or regulation which must be obtained or satisfied by the Sellers
         and which are necessary for the execution and delivery by the
         Sellers of this Agreement and the documents to be executed and
         delivered by the Sellers in connection herewith are set forth on
         SCHEDULE 2.24 attached hereto and have been, or will be prior to
         the Closing Date, obtained and satisfied.  The Sellers shall pay
         all costs and expenses required to obtain such consents,
         approvals, authorizations and other requirements.  

              The Buyer hereby waives compliance by the Sellers with the
         bulk sales notice provisions under the Uniform Commercial Code as
         enacted in New Jersey, and other comparable applicable laws and
         regulations.  Such waiver does not extend to the bulk sales notice
         requirements to the State of New Jersey Department of the
         Treasury.  

                  2.25  INDEBTEDNESS TO AND FROM OFFICERS, DIRECTORS AND
         SHAREHOLDERS.  Except as set forth on SCHEDULE 2.25 attached
         hereto, no Seller is indebted, directly or indirectly, to any
         person who is an officer, director or shareholder of any Seller or
         any affiliate of any such person in any amount whatsoever other
         than for salaries for services rendered or reimbursable business
         expenses, all of which have been reflected on the Internal
         Statements, and no such officer, director, shareholder or
         affiliate is indebted to any Seller, except for advances made to
         employees of the Sellers in the ordinary course of business to
         meet reimbursable business expenses anticipated to be incurred by
         such obligor.  

                  2.26  POWERS OF ATTORNEY AND SURETYSHIPS.  Except as set
         forth on SCHEDULE 2.26 attached hereto, no Seller has any general
         or special powers of attorney outstanding (whether as grantor or
         grantee thereof) and has no obligation or liability (whether
         actual, accrued, accruing, contingent or otherwise) as guarantor,
         surety, co-signor, endorser, co-maker, indemnitor or otherwise in
         respect of the obligation of any person, corporation, partnership,
         joint venture, association, organization or other entity, except
         as endorser or maker of checks or letters of credit, respectively,
         endorsed or made in the ordinary course of business.  

                  2.27  DISCLOSURE.  To the best of the Sellers' and the
         Principals' knowledge, no representation or warranty by any of the
         Sellers or the Principals in this Agreement or in any Exhibit
         hereto, or in any list, statement, document or information set


                                        -22-
<PAGE>   28





         forth in or attached to any Schedule delivered or to be delivered
         pursuant to this Agreement, contains or will contain any untrue
         statement of a material fact or omits or will omit any material
         fact necessary in order to make the statements contained therein
         not misleading.  The Sellers and the Principals have disclosed to
         the Buyer the material facts arising from and after June 30, 1996
         pertaining to the transactions contemplated by this Agreement. 

              3.  Representations of the Buyer
                  ----------------------------  

              The Buyer represents and warrants to the Sellers as follows: 

                  3.1   ORGANIZATION AND AUTHORITY.  The Buyer is a
         corporation duly organized, validly existing and in good standing
         under the laws of the state of Delaware, and has requisite power
         and authority (corporate and other) to own its properties and to
         carry on its business as now being conducted.  The Buyer has full
         power to execute and deliver this Agreement and the Instrument of
         Assumption of Liabilities and to consummate the transactions
         contemplated hereby and thereby.  Certified copies of the
         Certificate of Incorporation and the Bylaws of the Buyer, as
         amended to date, have been previously delivered to the Sellers,
         are complete and correct, and no amendments have been made thereto
         or have been authorized since the date thereof. 

                  3.2   CAPITALIZATION OF THE BUYER.  On the date hereof,
         the Buyer's authorized capital stock consists of 25,000,000 shares
         of Common Stock, $.01 par value ("Common Stock"), of which
         12,070,239 shares are issued and outstanding as of the date
         hereof, and 2,000,000 shares of Preferred Stock, $.01 par value
         per share, none of which are issued or outstanding as of the date
         hereof.  As of the date hereof, all of the outstanding shares of
         capital stock of the Buyer have been and on the Closing Date will
         be duly and validly issued and are, or will be, fully paid and
         nonassessable.  

                  3.3   AUTHORIZATION.  The execution and delivery of this
         Agreement by the Buyer, and the agreements provided for herein,
         and the consummation by the Buyer of all transactions contemplated
         hereby, have been duly authorized by all requisite corporate
         action.  This Agreement and all such other agreements and written
         obligations entered into and undertaken in connection with the
         transactions contemplated hereby constitute the valid and legally
         binding obligations of the Buyer, enforceable against the Buyer in
         accordance with their respective terms.  The execution, delivery
         and performance of this Agreement and the agreements provided for
         herein, and the consummation by the Buyer of the transactions
         contemplated hereby and thereby, will not, with or without the
         giving of notice or the passage of time or both, (a) violate the
         provisions of any law, rule or regulation applicable to the Buyer;


                                        -23-
<PAGE>   29





         (b) violate the provisions of the Buyer's Certificate of
         Incorporation or Bylaws; (c) violate any judgment, decree, order
         or award of any court, governmental body or arbitrator; or (d)
         conflict with or result in the breach or termination of any term
         or provision of, or constitute a default under, or cause any
         acceleration under, or cause the creation of any lien, charge or
         encumbrance upon the properties or assets of the Buyer pursuant
         to, any indenture, mortgage, deed of trust or other agreement or
         instrument to which it or its properties is a party or by which
         the Buyer is or may be bound.  SCHEDULE 3.3 attached hereto sets
         forth a true, correct and complete list of all consents and
         approvals of third parties that are required in connection with
         the consummation by the Buyer of the transactions contemplated by
         this Agreement.  On the date hereof, the Buyer has access to funds
         in an amount sufficient to pay the cash portion of the purchase
         price to the Sellers, as provided in this Agreement. 

                  3.4   REGULATORY APPROVALS.  All consents, approvals,
         authorizations and other requirements prescribed by any law, rule
         or regulation which must be obtained or satisfied by the Buyer and
         which are necessary for the consummation of the transactions
         contemplated by this Agreement have been, or will be prior to the
         Closing Date, obtained and satisfied.  The Buyer shall pay all
         costs and expenses required to obtain such consents, approvals,
         authorizations and other requirements.  

                  3.5   DISCLOSURE.  To the best of the Buyer's knowledge,
         no representation or warranty by the Buyer in this Agreement or in
         any Exhibit hereto, or in any list, statement, document or
         information set forth in or attached to any Schedule delivered or
         to be delivered pursuant hereto, contains or will contain any
         untrue statement of a material fact or omits or will omit any
         material fact necessary in order to make the statements contained
         therein not misleading. 

                  3.6   ISSUANCE OF SHARES.  The issuance and delivery of
         the shares of Common Stock in accordance with this Agreement have
         been, or prior to the Closing, will be, duly authorized by all
         necessary corporate action on the part of the Buyer, and all such
         shares of Common Stock have been duly reserved for issuance.  The
         shares of Common Stock, when issued and delivered in accordance
         with the provisions of this Agreement will be duly and validly
         issued, fully paid and non-assessable.

              4.  Access to Information; Public Announcements
                  -------------------------------------------

                  4.1   Access to Management, Properties and Records.  
                        --------------------------------------------

                        (a)  From the date of this Agreement until the
         Closing Date, the Sellers shall afford the officers, attorneys,


                                        -24-
<PAGE>   30





         accountants and other authorized representatives of the Buyer free
         and full access upon reasonable notice and during normal business
         hours to all management personnel, offices, properties, books and
         records of the Sellers, so that the Buyer may have full
         opportunity to make such investigation as it shall desire to make
         of the management, business, properties and affairs of the
         Sellers, and the Buyer shall be permitted to make abstracts from,
         or copies of, all such books and records.  The Sellers shall
         furnish to the Buyer such financial and operating data and other
         information as to the Assets and the business of the Sellers as
         the Buyer shall reasonably request.  

                        (b)  If the Buyer, at its option and expense, prior
         to the Closing Date, elects to have a report or reports prepared
         by an engineer or other professional selected by the Buyer,
         certifying that the real property associated with the Assets
         (i) complies with all applicable federal, state and local
         environmental and wetlands laws, rules and regulations and that
         there is not now, and never has been, manufacture, storage, or
         disposal of hazardous wastes at the real estate in violation of
         said laws, rules and regulations, (ii) complies with all
         applicable building, health and fire codes, and subdivision
         control laws, rules and regulations, the Sellers shall cooperate
         with such engineer or professional to the extent necessary to
         prepare such reports, including, without limitation, providing
         such engineer or professional access to such real property and
         necessary records, and arranging interviews with employees of the
         Sellers.

                        (c)  If reasonably requested by the Buyer, the
         Sellers shall authorize the release to the Buyer of all files
         pertaining to the Sellers, the Assets or the business or
         operations of the Sellers held by any federal, state, county or
         local authorities, agencies or instrumentalities.  If any such
         files relate to tax matters of the Sellers and such files may be
         obtained from the Sellers, the Buyer shall deliver notice to the
         Sellers of their intention to obtain such files at least 15 days
         prior to doing so.  During such 15-day period the Sellers may
         elect to provide all such information to the Buyer directly.

                  4.2   CONFIDENTIALITY.  All information not previously
         disclosed to the public or generally known to persons engaged in
         the respective businesses of the Sellers or the Buyer which shall
         have been furnished by the Buyer or the Sellers to the other party
         in connection with the transactions contemplated hereby or as
         provided pursuant to this Section 4 shall not be disclosed to any
         person other than their respective employees, directors,
         attorneys, accountants or financial advisors or other than as
         contemplated herein.  In the event that the transactions
         contemplated by this Agreement shall not be consummated, all such


                                        -25-
<PAGE>   31





         information which shall be in writing shall be returned to the
         party furnishing the same, including, to the extent reasonably
         practicable, all copies or reproductions thereof which may have
         been prepared, and neither party shall at any time thereafter
         disclose to third parties, or use, directly or indirectly, for its
         own benefit, any such information, written or oral, about the
         business of the other party hereto.  Notwithstanding the above,
         (a) the Buyer may include in any Registration Statement or
         periodic report filed by it with the Securities and Exchange
         Commission or any state securities commission or any stock market
         and (b) otherwise disclose, to the extent reasonably advised to do
         so by counsel, any information regarding the Seller, the business
         of the Seller, the financial condition of the Seller and/or the
         terms of this Agreement.

              In the event that the transactions contemplated by this
         Agreement shall not be consummated, for a period of 12 months
         after the date of the termination of this Agreement, the Buyer
         shall not solicit any person who was an employee of any Seller on
         the date of such termination to terminate his employment with the
         Sellers or to become an employee of the Buyer, or hire any person
         who was such an employee on the date of such termination.  In the
         event that the transactions contemplated by this Agreement shall
         not be consummated, the Buyer agrees that the remedy at law for
         any breach of this Section 4.2 by the Buyer would be inadequate
         and that the Sellers shall be entitled to injunctive relief in
         addition to any other remedy they may have upon breach of the
         Buyer's obligations in such sentence.  

                  4.3   PUBLIC ANNOUNCEMENTS.  The parties agree that prior
         to the Closing Date, except as otherwise required by law, any and
         all public announcements or other public communications concerning
         this Agreement and the purchase of the Assets by the Buyer shall
         be subject to the approval of the Buyer.

                  4.4   REGISTRATION STATEMENT.  The Buyer filed, on July
         24, 1996, a registration statement with the Securities and
         Exchange Commission and applicable state securities regulators,
         with respect to the shares of Buyer Common Stock to be issued to
         the Sellers pursuant to this Agreement and the Instrument.  The
         Buyer shall provide a copy of such registration statement to the
         Principals.  The Buyer shall pay to the Buyer's transfer agent any
         fees or expenses in connection with the issuance of shares of
         Buyer Common Stock to the Sellers as contemplated by this
         Agreement.  

              5.  Pre-Closing Covenants of the Seller
                  -----------------------------------

                  From and after the date hereof and until the Closing
         Date:  


                                        -26-
<PAGE>   32





                  5.1   CONDUCT OF BUSINESS.  Each Seller shall carry on
         its business diligently and substantially in the same manner as
         heretofore and shall not make or institute any unusual or new
         methods of purchase, sale, shipment or delivery, lease,
         management, accounting or operation, except as agreed to in
         writing by the Buyer.  All of the property of each Seller shall be
         used, operated, repaired and maintained in a normal business
         manner consistent with past practice.  

                  5.2   ABSENCE OF MATERIAL CHANGES.  Without the prior
         written consent of the Buyer, no Seller shall:  

                        (a)  Take any action to amend its charter,
         operating agreement, certificate of formation or Bylaws; 

                        (b)  Issue any stock, bonds or other corporate
         securities or grant any option or issue any warrant to purchase or
         subscribe to any of such securities or issue any securities
         convertible into such securities; 

                        (c)  Incur any obligation or liability (absolute or
         contingent), except current liabilities incurred and obligations
         under contracts entered into in the ordinary course of business; 

                        (d)  Except for customary (in amount and frequency
         consistent with past practice) dividend and distribution payments
         to the stockholders and members of the Sellers, declare or make
         any payment or distribution to its shareholders with respect to
         their stock or purchase or redeem any shares of its capital stock; 

                        (e)  Mortgage, pledge, or subject to any lien,
         charge or any other encumbrance any of the Assets; 

                        (f)  Sell, assign, or transfer any of the Assets,
         except for inventory sold in the ordinary course of business, at a
         normal profit margin, and for not less than replacement cost; 

                        (g)  Cancel any debts or claims, except in the
         ordinary course of business; 

                        (h)  Merge or consolidate with or into any
         corporation or other entity; 

                        (i)  Make, accrue or become liable for any bonus,
         profit sharing or incentive payment, except for accruals under
         existing plans, if any, or increase the rate of compensation
         payable or to become payable by it to any of its officers,
         directors or employees, outside of the ordinary course of business
         or inconsistent with past practice; 



                                        -27-
<PAGE>   33





                        (j)  Make any election or give any consent under
         the Code or the tax statutes of any state or other jurisdiction or
         make any termination, revocation or cancellation of any such
         election or any consent or compromise or settle any claim for past
         or present Taxes, to the extent materially different from those
         made in accordance with customary past practice; 

                        (k)  Modify, amend, alter or terminate any of its
         executory contracts of a material value or which are material in
         amount; 

                        (l)  Take or permit any act or omission
         constituting a material breach or default under any contract,
         indenture or agreement by which it or its properties are bound; 

                        (m)  Fail to (i) preserve the possession and
         control of its assets and business, (ii) use its best efforts to
         keep in faithful service its present officers and key employees,
         (iii) use its best efforts to preserve the goodwill of its
         customers, suppliers, agents, brokers and others having business
         relations with it, and (iv) use its best efforts to keep and
         preserve its business existing on the date hereof until after the
         Closing Date; 

                        (n)  Fail to operate its business and maintain its
         books, accounts and records in the customary manner and in the
         ordinary or regular course of business and maintain in good repair
         its business premises, fixtures, furniture and equipment; 

                        (o)  Enter into any leases, contracts, agreements
         or understandings other than those entered into in the ordinary
         course of business calling for payments which in the aggregate do
         not exceed $5,000 for each such lease, contract, agreement or
         understanding; 

                        (p)  Engage any employee for a salary in excess of
         $20,000 per annum; 

                        (q)  Materially alter the terms, status or funding
         condition of any Employee Plan;

                        (r)  Make any loans to any person or entity; or

                        (s)  Commit or agree to do any of the foregoing in
         the future.  

                  5.3   TAXES.  Each Seller will, on a timely basis, file
         all tax returns for and pay any and all taxes which shall become
         due or shall have accrued (a) on account of the operation of the
         business of such Seller or the ownership of the Assets on or prior


                                        -28-
<PAGE>   34





         to the Closing Date or (b) on account of the sale of the Assets
         (including a pro-rata portion of all personal property and excise
         taxes payable with respect to the Assets by such Seller).        

                  5.4   DELIVERY OF INTERIM FINANCIAL STATEMENTS.  As
         promptly as possible following the last day of each month after
         the date hereof, and in any event within 30 days after the end of
         each such month, the Sellers shall deliver to the Buyer their
         combined comparative balance sheets and related statements of
         income, shareholders' equity, retained earnings and statements of
         cash flow for the one-month period then ended, and for the
         comparable one-month period of the prior fiscal year, all prepared
         in accordance with Sellers' internal accounting policies
         consistent with past practice, and certified by the chief
         financial officer (collectively, the "Interim Financial
         Statements").  In addition, on each of such dates, the Sellers
         shall deliver to the Buyer such combined comparative balance
         sheets and related statements of income, shareholders' equity,
         retained earnings and statements of cash flow for such periods,
         prepared in accordance with Sellers internal accounting periods,
         consistent with past practice.

                  5.5   COMPLIANCE WITH LAWS.  Each Seller will comply with
         all laws and regulations which are applicable to it, its ownership
         of the Assets or to the conduct of its business and will perform
         and comply with all contracts, commitments and obligations by
         which it is bound. 

                  5.6   CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES
         OF THE SELLERS.  No Seller will take any actions which would
         result in any of the representations or warranties set forth in
         Section 2 hereof being materially untrue, except for
         representations which are qualified as to materiality, in which
         case no Seller will take any actions which would result in any of
         such representations or warranties being untrue in any respect. 

                  5.7   CONTINUING OBLIGATION TO INFORM.  From time to time
         prior to the Closing, each Seller will deliver or cause to be
         delivered to the Buyer supplemental information concerning
         material events subsequent to the date hereof which would render
         any statement, representation or warranty in this Agreement or any
         information contained in any Schedule inaccurate or incomplete in
         any material respect at any time after the date hereof until the
         Closing Date.  No such supplemental information shall modify the
         obligations of the parties hereunder or constitute a waiver by the
         Buyer of any claims or rights it may have for breach by any Seller
         or Principal of this Agreement.

                  5.8   EXCLUSIVE DEALING.  No Seller or Principal shall,
         directly or indirectly, through any officer, director, agent or


                                        -29-
<PAGE>   35





         otherwise, (a) solicit, initiate or encourage submission of
         proposals or offers from any person relating to any acquisition or
         purchase of all or a material portion of the Assets, or any equity
         interest in, any Seller or any equity investment, merger,
         consolidation or business combination with any Seller, or (b)
         participate in any discussions or negotiations regarding, or
         furnish to any other person, any non-public information with
         respect to, or otherwise cooperate in any way with, or assist or
         participate in, facilitate or encourage, any effort or attempt by
         any other person to do or seek any of the foregoing.  The Sellers
         shall promptly notify the Buyer if any such proposal or offer, or
         any inquiry or contact with any person with respect thereto, is
         made.

                  5.9   NO PUBLICITY.  No Seller or Principal shall make
         any public announcement with respect to this Agreement or the
         transactions contemplated hereby without the express prior written
         consent of the Buyer.  Each Seller and Principal shall hold in
         confidence, and use its best efforts to have all of its officers,
         directors and personnel hold in confidence, the terms of this
         Agreement and the transactions contemplated hereby.

              6.  Satisfaction of Conditions; Liquidated Damages.
                  ----------------------------------------------

                  6.1   SATISFACTION OF CONDITIONS.  The Sellers, the
         Principals and the Buyer covenant and agree to use their
         commercially reasonable efforts to obtain the satisfaction of the
         conditions specified in this Agreement.

                  6.2   Liquidated Damages.
                        ------------------

                        (a)  The parties hereto agree that the harm
         suffered by the Buyer as a result of a Willful Breach (as defined
         below) of this Agreement by any Seller or any Principal and the
         failure by the Sellers or the Principals to consummate the
         transactions contemplated hereby is difficult to accurately
         estimate.  The parties agree, based on all present circumstances,
         that $1,000,000 represents a reasonable estimate of the damages,
         including lost opportunity costs, which would be suffered by the
         Buyer upon a failure to close due to a Willful Breach of the
         Sellers or the Principals. 

                        (b)  If any Seller or Principal (i) willfully or
         intentionally breaches any representation, warranty or covenant
         under this Agreement, willfully or intentionally fails to perform
         any condition or obligation required to be performed hereunder, or
         fails to disclose a material fact pertaining to the Assets or the
         transactions contemplated by this Agreement to the Buyer; or (ii)
         either elects not to sell the Assets to the Buyer pursuant to the
         terms of this Agreement, sells or otherwise transfers the Assets


                                        -30-
<PAGE>   36





         or enters into an agreement (in principle or otherwise) with any
         other person or entity to sell any shares of the capital stock or
         membership interests of any Seller, to merge with or into, or
         consolidate any Seller with any person or entity other than the
         Buyer, to sell more than 10% of the Assets to any other person or
         entity or to effect any other transaction with any other person or
         entity that would preclude or otherwise frustrate the transfer of
         the Assets to the Buyer (a "Willful Breach"), the Sellers will pay
         to the Buyer the sum of $500,000, as liquidated damages, and
         Sellers will pay the Buyer the additional sum of $500,000, which
         the parties agree would be a reasonable estimate of Buyer's lost
         opportunity cost.  

              7.  Conditions to Obligations of the Buyer
                  --------------------------------------

                  The obligations of the Buyer under this Agreement are
         subject to the fulfillment, at the Closing Date, of the following
         conditions precedent, each of which may be waived in writing in
         the sole discretion of the Buyer:

                  7.1   CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES
         OF THE SELLER; COMPLIANCE WITH COVENANTS AND OBLIGATIONS.  The
         representations and warranties of the Sellers and the Principals
         shall be true on and as of the Closing Date as though such
         representations and warranties were made on and as of such date,
         except for any changes permitted by the terms hereof or consented
         to in writing by the Buyer.  The Sellers and the Principals shall
         have performed and complied in all material respects with all
         terms, conditions, covenants, obligations, agreements and
         restrictions required by this Agreement to be performed or
         complied with by them prior to or at the Closing Date.  

                  7.2   CORPORATE PROCEEDINGS.  All corporate and other
         proceedings required to be taken on the part of the Sellers to
         authorize or carry out this Agreement and to convey, assign,
         transfer and deliver the Assets shall have been taken.  Without
         limiting the foregoing, promptly following delivery to the
         Principals of a Prospectus relating to the sale of Buyer's Common
         Stock (which is included in a Registration Statement which has
         been declared effective by the SEC), the Sellers will hold a
         meeting of their respective stockholders for purposes of approving
         the consummation of the transactions contemplated by this
         Agreement.

                  7.3   GOVERNMENTAL APPROVALS.  All governmental agencies,
         departments, bureaus, commissions and similar bodies, the consent,
         authorization or approval of which is necessary under any
         applicable law, rule, order or regulation for the consummation by
         the Sellers of the transactions contemplated by this Agreement and



                                        -31-
<PAGE>   37





         the operation of the Sellers' business by the Buyer shall have
         consented to, authorized, permitted or approved such transactions.

                  7.4   CONSENTS OF LENDERS, LESSORS AND OTHER THIRD
         PARTIES.  The Sellers shall have received all requisite consents
         and approvals of all lenders, if any, lessors and other third
         parties whose consent or approval is required in order for the
         Sellers to consummate the transactions contemplated by this
         Agreement, including, without limitation, those set forth on
         SCHEDULE 2.3 attached hereto.

                  7.5   ADVERSE PROCEEDINGS.  No action or proceeding by or
         before any court or other governmental body shall have been
         instituted or threatened by any governmental body or person
         whatsoever which shall seek to restrain, prohibit or invalidate
         the transactions contemplated by this Agreement or which might
         affect the right of the Buyer to own or use the Assets after the
         Closing.

                  7.6   OPINION OF COUNSEL.  The Buyer shall have received
         an opinion of Lentz & Gengaro, counsel to the Sellers, dated as of
         the Closing Date, in substantially the form attached hereto as
         EXHIBIT 2, and as to such other matters as may be reasonably
         requested by the Buyer or its counsel. 

                  7.7   BOARD OF DIRECTORS AND SHAREHOLDER AND MEMBER AND
         MANAGER APPROVAL.  The Board of Directors and shareholders or
         members and managers, as applicable, of each Seller shall have
         duly authorized the transactions contemplated by this Agreement.  

                  7.8   THE ASSETS.  Except for the Permitted Encumbrances,
         at the Closing the Buyer shall receive good, clear, record and
         marketable title to the Assets, free and clear of all liens,
         liabilities, security interests and encumbrances of any nature
         whatsoever.  

                  7.9   UPDATE.  The Sellers shall have provided the Buyer
         with a true, correct and complete list and amount, as of the
         Closing Date, of:

              (a) the inventories (reflecting the items described in
         Section 2.9 hereof), which, from a physical unit count, shall be
         not greater than or less than, by 5%, of the amounts which would
         be derived from a physical inventory, and which shall be as of a
         date not more than two days prior to the Closing Date; 

              (b) the Fixed Assets;

              (c) the Sellers' collection accounts, including an aging
         thereof; and


                                        -32-
<PAGE>   38





              (d) the trade accounts payable and accrued liabilities
         assumed pursuant to Subsection 1.4(a)(i) and (ii) hereof.

                  7.10  CASH AVAILABLE.  On the Closing Date, the Sellers
         will have an aggregate of $14,000 of cash on hand in the Stores
         (which shall be allocated among the Stores as specified on
         SCHEDULE E hereto), which shall be in secured cashboxes, and all
         which cash will be transferred to the Buyer pursuant to the terms
         of this Agreement.  In addition, the Sellers will leave at each
         store any amounts left by customers as deposits or prepayments, as
         described in Section 2.21 of this Agreement.

                  7.11  PAYABLES.  On the Closing Date, the Seller will
         have no obligations to suppliers and vendors of goods and services
         to the Business and other trade creditors of the Business which
         are past due in accordance with their terms, and the aggregate
         amount of all outstanding obligations to suppliers, vendors and
         trade creditors shall in no event exceed $400,000, and all of
         which obligations shall be current (i.e., outstanding for less
         than 60 days, and not, by their terms, past due).

                  7.12  TAX HOLDBACK AGREEMENT.  The Sellers and the Buyer
         shall have entered into a tax holdback agreement pursuant to which
         the Buyer shall hold back from the cash consideration payable to
         each Seller the amount requested by the New Jersey Department of
         Treasury (Bulk Sales Compliance Division) (or comparable
         regulatory authorities in any other jurisdiction in which the
         Assets are located) in connection with the sale of the Assets,
         which amount shall be released after the Closing upon receipt for
         all Sellers of tax clearance certificates for the Sellers dated
         after the Closing Date.  Such agreement shall be substantially in
         the form and on the terms of EXHIBIT 3 hereto.  The Buyer shall be
         responsible for preparing, with the cooperation of the Sellers and
         the Principals, the requisite notices to the New Jersey Department
         of the Treasury.

                  7.13  CLOSING DELIVERIES.  The Buyer shall have received
         at or prior to the Closing each of the following documents:  

                        (a)  a bill of sale substantially in the form
         attached hereto as EXHIBIT 4;

                        (b)  such instruments of conveyance, assignment and
         transfer, in form and substance satisfactory  to the Buyer, as
         shall be appropriate to convey, transfer and assign to, and to
         vest in, the Buyer, good, clear, record and marketable title to
         the Assets;





                                        -33-
<PAGE>   39





                        (c)  such contracts, files and other data and
         documents pertaining to the Assets or the Sellers' business as the
         Buyer may reasonably request;

                        (d)  copies of the general ledgers and books of
         account of each Seller, and all federal, state and local income,
         franchise, property and other tax returns filed by each Seller
         with respect to the Assets since January 1, 1991;

                        (e)  such certificates of each Seller's officers
         and such other documents evidencing satisfaction of the conditions
         specified in Section 7 as the Buyer shall reasonably request;

                        (f)  a certificate of the Secretary of State of the
         state of organization of each Seller as to the legal existence and
         good standing of each Seller in such jurisdiction, and a
         certificate of the Secretary of State of each jurisdiction in
         which each Seller is qualified to transact business, as to the
         good standing and foreign qualification of each Seller in each
         such jurisdiction;

                        (g)  certificates of the Secretary or other
         appropriate offices of each Seller attesting to the incumbency of
         such Seller's officers, respectively, the authenticity of the
         resolutions authorizing the transactions contemplated by the
         Agreement, and the authenticity and continuing validity of the
         charter documents delivered pursuant to Subsection 2.1;

                        (h)  estoppel certificates (in the form previously
         approved by the Buyer) from each lessor from whom each Seller
         leases real or personal property and instruments reflecting such
         lessor's consent to the assumption of such lease by the Buyer and
         representing that there are no outstanding claims against such
         Seller under any such lease;

                        (i)  the schedules listed in Subsection 7.9;

                        (j)  such other documents, instruments or
         certificates as the Buyer may reasonably request.

              8.   Conditions to Obligations of the Sellers
                   ----------------------------------------

              The obligations of the Sellers under this Agreement are
         subject to the fulfillment, at the Closing Date, of the following
         conditions precedent, each of which may be waived in writing at
         the sole discretion of the Sellers:

                   8.1  CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES
         OF THE BUYER; COMPLIANCE WITH COVENANTS AND OBLIGATIONS.  The
         representations and warranties of the Buyer in this Agreement


                                        -34-
<PAGE>   40





         shall be true on and as of the Closing Date as though such
         representations and warranties were made on and as of such date,
         except for any changes consented to in writing by the Principals.
         The Buyer shall have performed and complied in all material
         respects with all terms, conditions, obligations, agreements and
         restrictions required by this Agreement to be performed or
         complied with by it prior to or at the Closing Date.

                   8.2  CORPORATE PROCEEDINGS.  All corporate and other
         proceedings required to be taken on the part of the Buyer to
         authorize or carry out this Agreement shall have been taken.

                   8.3  GOVERNMENTAL APPROVALS.  All governmental agencies,
         departments, bureaus, commissions and similar bodies, the consent,
         authorization or approval of which is necessary under any
         applicable law, rule, order or regulation for the consummation by
         the Buyer of the transactions contemplated by this Agreement shall
         have consented to, authorized, permitted or approved such
         transactions.

                   8.4  CONSENTS OF LENDERS, LESSORS AND OTHER THIRD
         PARTIES.  The Buyer shall have received all requisite consents and
         approvals of all lenders, lessors and other third parties whose
         consent or approval is required in order for the Buyer to
         consummate the transactions contemplated by this Agreement,
         including, without limitation, those set forth on Schedule 3.3
         attached hereto.  

                   8.5  ADVERSE PROCEEDINGS.  No action or proceeding by or
         before any court or other governmental body shall have been
         instituted or threatened by any governmental body or person
         whatsoever which shall seek to restrain, prohibit or invalidate
         the transactions contemplated by this Agreement or which might
         affect the right of the Sellers to transfer the Assets.

                   8.6  OPINION OF COUNSEL.  The Sellers shall have
         received an opinion of Hale and Dorr, counsel to the Buyer, dated
         as of the Closing Date, in substantially the form attached hereto
         as EXHIBIT 5, and as to such other matters as may be reasonably
         requested by the Sellers or their counsel.

                   8.7  CLOSING DELIVERIES.  The Sellers shall have
         received at or prior to the Closing each of the following
         documents: 

                        (a)  such certificates of the Buyer's officers and
         such other documents evidencing satisfaction of the conditions
         specified in this Section 8 as the Sellers shall reasonably
         request;



                                        -35-
<PAGE>   41





                        (b)  a certificate of the Secretary of State of the
         State of Delaware as to the legal existence and good standing
         (including tax) of the Buyer in Delaware;

                        (c)  a certificate of the Secretary of the Buyer
         attesting to the incumbency of the Buyer's officers, the
         authenticity of the resolutions authorizing the transactions
         contemplated by this Agreement, and the authenticity and
         continuing validity of the charter documents delivered pursuant to
         Subsection 3.1;

                        (d)  The Instrument, and an Instrument of
         Assumption of Liabilities executed by the Buyer and accepted by
         the Sellers;

                        (e)  payment of the Base Purchase Price;

                        (f)  such other documents, instruments or
         certificates as the Sellers may reasonably request.

              9.   Indemnification
                   ---------------

                   9.1  BY THE BUYER AND THE SELLERS AND THE PRINCIPALS.
         The Buyer on the one hand and the Sellers and the Principals,
         jointly and severally, on the other hand, each hereby agree to
         indemnify and hold harmless the other against all claims, damages,
         losses, liabilities, costs and expenses (including, without
         limitation, settlement costs and any legal, accounting or other
         expenses for investigating or defending any actions or threatened
         actions) reasonably incurred by the Buyer or the Sellers in
         connection with each and all of the following:

                        (a)  Any breach by the indemnifying party of any
         representation or warranty made by it in this Agreement;

                        (b)  Any breach of any covenant, agreement or
         obligation of the indemnifying party contained in this Agreement
         or any other agreement, instrument or document contemplated by
         this Agreement; and

                        (c)  Any misrepresentation contained in any
         statement, certificate or schedule furnished by the indemnifying
         party pursuant to this Agreement or in connection with the
         transactions contemplated by this Agreement.      

                   9.2A BY THE SELLERS AND THE PRINCIPALS.  The Sellers and
         the Principals, on a joint and several basis, further agree to
         indemnify and hold harmless the Buyer from any and all claims,
         damages, losses, liabilities, costs and expenses (including,
         without limitation, settlement costs and any legal, accounting or


                                        -36-
<PAGE>   42





         other expenses for investigating or defending any actions or
         threatened actions) reasonably incurred by the Buyer, in
         connection with each and all of the following:

                        (a)  Any claims against, or liabilities or
         obligations of, the Sellers or against the Assets not specifically
         assumed by the Buyer pursuant this Agreement;

                        (b)  The failure of the Buyer to obtain the
         protections afforded by compliance with the notification and other
         requirements of the bulk sales laws in force in the jurisdictions
         in which such laws may be applicable to either the Sellers or the
         transactions contemplated by this Agreement, unless such claim
         arises as a result of the failure by the Buyer to pay an Assumed
         Liability;

                        (c)  Any violation by any Seller of, or any failure
         by the Sellers to comply with, any law, ruling, order, decree,
         regulation or zoning, environmental or permit requirement
         applicable to any Seller, the Assets or the business of the
         Sellers, whether or not any such violation or failure to comply
         has been disclosed to the Buyer, including any costs incurred by
         the Buyer (i) in order to bring the Assets into compliance with
         environmental laws as a consequence of noncompliance with such
         laws on the Closing Date or (ii) in connection with the transfer
         of the Assets; 

                        (d)  Any warranty claim or product liability claim
         relating to any Seller's business or operation prior to the
         Closing Date;

                        (e)  Any Taxes of any Seller or any Principal; 

                        (f)  Any claims against, or liabilities or
         obligations of, any Seller with respect to obligations under
         Employee Plans, or for accrued vacation or severance pay, or for
         accrued and unpaid wages or similar amounts; and

                        (g)  Except for the Assumed Liabilities, any
         claims, damages, or liabilities arising out of the conduct of the
         business and operations of the Sellers, the Business or the
         Stores, to the extent such claims accrue or arise out of facts or
         circumstances occurring on or before to the Closing Date.

                   9.2B BY THE BUYER.  The Buyer further agrees to
         indemnify and hold harmless the Sellers and the Principals from
         any and all claims, damages, losses, liabilities, costs and
         expenses (including, without limitation, settlement costs and any
         legal, accounting or other expenses for investigating or defending
         any actions or threatened actions) reasonably incurred by the


                                        -37-
<PAGE>   43





         Sellers and the Principals, in connection with each and all of the
         following:

                        (a)  Any claims against, or liabilities or
         obligations of, the Sellers specifically assumed by the Buyer
         pursuant this Agreement;

                        (b)  Any violation by the Buyer of, or any failure
         by the Buyer to comply with, any law, ruling, order, decree,
         regulation or zoning, environmental or permit requirement
         applicable to the Buyer or its business, whether or not any such
         violation or failure to comply has been disclosed to the Sellers; 

                        (c)  Any warranty claim or product liability claim
         relating to the conduct of the Business after the Closing Date;

                        (d)  Any Taxes of the Buyer (other than amounts
         described in Section 9.2A(e) above); 

                        (e)  Any claim by a third party or government
         regulatory agency contesting the adequacy, nature, timing or
         manner of disclosure (or nondisclosure) of any information to the
         public concerning the transactions contemplated by this Agreement,
         except to the extent that such claim is based upon information
         provided by the Sellers or Principals hereunder (or upon the
         failure of the Sellers or Principals to disclose information
         required to be disclosed hereunder); and

                        (f)  Any claims, damages, or liabilities arising
         out of the conduct of the business and operations of the Stores or
         the Business, to the extent such claims accrue or arise out of
         facts or circumstances occurring after the Closing Date.

                   9.3  CLAIMS FOR INDEMNIFICATION.  Whenever any claim
         shall arise for indemnification hereunder the party seeking
         indemnification (the "Indemnified Party"), shall promptly notify
         the party from whom indemnification is sought (the "Indemnifying
         Party") of the claim and, when known, the facts constituting the
         basis for such claim.  In the event of any such claim for
         indemnification hereunder resulting from or in connection with any
         claim or legal proceedings by a third-party, the notice to the
         Indemnifying Party shall specify, if known, the amount or an
         estimate of the amount of the liability arising therefrom.  The
         Indemnified Party shall not settle or compromise any claim by a
         third party for which it is entitled to indemnification hereunder
         without the prior written consent of the Indemnifying Party, which
         shall not be unreasonably withheld, unless suit shall have been
         instituted against it and the Indemnifying Party shall not have
         taken control of such suit after notification thereof as provided
         in Subsection 9.4 of this Agreement.


                                        -38-
<PAGE>   44





                   9.4  DEFENSE BY INDEMNIFYING PARTY.  In connection with
         any claim giving rise to indemnity hereunder resulting from or
         arising out of any claim or legal proceeding by a person who is
         not a party to this Agreement, the Indemnifying Party at its sole
         cost and expense may, upon written notice to the Indemnified
         Party, assume the defense of any such claim or legal proceeding if
         it acknowledges to the Indemnified Party in writing its
         obligations to indemnify the Indemnified Party with respect to all
         elements of such claim.  The Indemnified Party shall be entitled
         to participate in (but not control) the defense of any such
         action, with its counsel and at its own expense.  If the
         Indemnifying Party does not assume the defense of any such claim
         or litigation resulting therefrom within 30 days after the date
         such claim is made, (a) the Indemnified Party may defend against
         such claim or litigation, in such manner as it may deem
         appropriate, including, but not limited to, settling such claim or
         litigation, after giving notice of the same to the Indemnifying
         Party, on such terms as the Indemnified Party may deem
         appropriate, and (b) the Indemnifying Party shall be entitled to
         participate in (but not control) the defense of such action, with
         its counsel and at its own expense.  If the Indemnifying Party
         thereafter seeks to question the manner in which the Indemnified
         Party defended such third party claim or the amount or nature of
         any such settlement, the Indemnifying Party shall have the burden
         to prove by a preponderance of the evidence that the Indemnified
         Party did not defend or settle such third party claim in a
         reasonably prudent manner.

                   9.5  PAYMENT OF INDEMNIFICATION OBLIGATION.  All
         indemnification by the Buyer, the Sellers or the Principals
         hereunder shall be effected by payment of cash or delivery of a
         cashier's or certified check in the amount of the indemnification
         liability; provided that the Buyer shall have the right to offset
         against amounts due from Buyer under the Instrument any amounts
         due to Buyer hereunder.

                   9.6  SURVIVAL OF REPRESENTATIONS; CLAIMS FOR
         INDEMNIFICATION.  All representations and warranties made by the
         parties herein or in any instrument or document furnished in
         connection herewith shall survive the Closing and any
         investigation at any time made by or on behalf of the parties
         hereto.  All such representations and warranties shall expire on
         the third anniversary of the Closing Date, except for claims, if
         any, asserted in writing prior to such third anniversary, which
         shall survive until finally resolved and satisfied in full.  All
         claims and actions for indemnity pursuant to this Section 9 for
         breach of any representation or warranty shall be asserted or
         maintained in writing by a party hereto on or prior to the
         expiration of such three-year period.  Notwithstanding the above
         claims resulting from the failure by any Seller or Principal to


                                        -39-
<PAGE>   45





         pay any Tax when due shall expire one year after any applicable
         statute of limitations.

                   9.7  INDEMNIFICATION LIMITATIONS.  Notwithstanding the
         provisions of this Article 9 to the contrary, (i) the Sellers and
         the Principals shall be liable for only that portion of the
         aggregate damages payable by them hereunder which exceeds $25,000,
         and (ii) the Buyer shall be liable for only that portion of the
         aggregate damages payable by it hereunder which exceeds $25,000.

              10.  Post-Closing Agreements 
                   ------------------------     

              The Sellers and the Principals agree that from and after the
         Closing Date:

                   10.1  Proprietary Information.
                         -----------------------        

                         (a)  Each of the Sellers and the Principals shall
         hold in confidence, and use its best efforts to have all of its
         officers, directors, managers, members and personnel hold in
         confidence, all knowledge and information of a secret or
         confidential nature with respect to the business of the Sellers
         and shall not disclose, publish or make use of the same without
         the consent of the Buyer, except to the extent that such
         information shall have become public knowledge other than by
         breach of this Agreement by the Sellers or the Principals.  

                         (b)  The Sellers agree that the remedy at law for
         any breach of this Subsection 10.1 would be inadequate and that
         the Buyer shall be entitled to injunctive relief in addition to
         any other remedy it may have upon breach of any provision of this
         Subsection 10.1.  

                   10.2  NO SOLICITATION OR HIRING OF FORMER EMPLOYEES.
         Except as provided by law, for a period of five years after the
         Closing Date, no Seller, Principal or any Affiliate of any of them
         shall solicit any person who was an employee of any Seller on the
         Closing Date to terminate his employment with the Buyer or to
         become an employee of any Seller or hire any person who was such
         an employee on the date hereof or on the Closing Date; provided,
         that, subject to the provisions of Section 10.3 below, if Brian
         Miller voluntarily terminates his employment with the Buyer, any
         other Principal shall thereafter be permitted to employ him.  

                   10.3  Non-Competition Agreement.  
                         -------------------------

                         (a)  Without the prior approval of the Buyer, for
         a period of five years after the Closing Date, neither the
         Sellers, Steven Matsakis or Hal Greene, nor any Affiliate thereof,
         shall engage directly or indirectly in the retail videotape rental


                                        -40-
<PAGE>   46





         business, retail videotape rental industry, or retail videotape
         rental market or the retail video game rental business, retail
         video game rental industry or retail video game rental market in
         the United States or any other country in which the Buyer or
         Sellers conducted their business during the two years prior to the
         Closing Date; provided that, nothing herein shall prevent the
         Sellers, the Principals or their Affiliates from engaging in the
         development, marketing or sale of software for use in video games.

              Without the prior approval of the Buyer, for a period of
         three years after the Closing Date, Brian Miller shall not,
         directly or indirectly, as an individual proprietor, partner,
         stockholder, officer, employee, director, joint venturer,
         investor, lender, or in any other capacity whatsoever (other than
         as the holder of not more than one percent (1%) of the total
         outstanding stock of any entity), establish, operate, build,
         develop, acquire or purchase any retail video store that is within
         five miles of any retail establishment owned or operated by the
         Seller immediately prior to the Closing Date; provided that,
         nothing shall prohibit Brian Miller from being employed by an
         entity which establishes, operates, builds, develops, acquires or
         purchases a retail video in any such location if Mr. Miller does
         not provide services to such entity at a location within the
         radius proscribed above.  

                         (b)  The parties hereto agree that the duration
         and geographic scope of the non-competition provision set forth in
         this Subsection 10.3 are reasonable.  In the event that any court
         determines that the duration or the geographic scope, or both, are
         unreasonable and that such provision is to that extent
         unenforceable, the parties hereto agree that the provision shall
         remain in full force and effect for the greatest time period and
         in the greatest area that would not render it unenforceable.  The
         parties intend that this non-competition provision shall be deemed
         to be a series of separate covenants, one for each and every
         county of each and every state of the United States of America and
         each and every political subdivision of each and every country
         outside the United States of America where this provision is
         intended to be effective.  The Sellers and the Applicable
         Principals agree that damages are an inadequate remedy for any
         breach of this provision and that the Buyer shall, whether or not
         it is pursuing any potential remedies at law, be entitled to
         equitable relief in the form of preliminary and permanent
         injunctions without bond or other security upon any actual or
         threatened breach of this non-competition provision.

                   10.4  Sharing of Data.
                         ----------------  

                         (a)  The Sellers shall have the right for a period
         of three years following the Closing Date (and for such longer


                                        -41-
<PAGE>   47





         period as may be reasonably necessary to enable the Sellers to
         deal with applicable governmental agencies and regulators) to have
         reasonable access to such books, records and accounts, including
         financial and tax information, correspondence, production records,
         and other similar information as are transferred to the Buyer
         pursuant to the terms of this Agreement for the limited purposes
         of concluding its involvement in the Business prior to the Closing
         Date and for complying with its obligations under applicable
         securities, tax, environmental, employment or other laws and
         regulations.  

              The Buyer shall have the right for a period of three years
         following the Closing Date to have reasonable access to those
         books, records and accounts, including financial and tax
         information, correspondence, employment records and other records
         which are retained by the Sellers pursuant to the terms of this
         Agreement to the extent that any of the foregoing relates to the
         Business transferred to the Buyer hereunder or is otherwise needed
         by the Buyer in order to comply with its obligations under
         applicable securities, tax, environmental, employment or other
         laws and regulations.  All of such books, records and accounts
         (including tax and financial information, correspondence,
         employment records and other records) shall be delivered by
         Sellers to the Buyer on or before the Closing in a sealed box (the
         "Box").  If the Buyer intends to gain access to the contents of
         the Box for a legitimate business purpose, it shall provide not
         less than 14 days' prior notice of such intention to the Sellers,
         which notice shall indicate the Buyer's business reason.  Sellers
         shall, during the 14-day period following delivery of the notice,
         seek to provide to the Buyer the information Buyer requires in
         connection with such business reason, or to otherwise resolve any
         request for information from a third party.  If the Seller fails
         to provide such information or otherwise resolve such third party
         request, the Buyer shall be permitted to open the Box, review the
         contents thereof and satisfy any such third party request.  At the
         end of such three-year period, the Buyer shall return to the
         Sellers the Box and its contents.  

                         (b)  The Sellers, the Principals and the Buyer
         agree that from and after the Closing Date they shall cooperate
         fully with each other to facilitate the transfer of the Assets
         from the Sellers to the Buyer and the operation thereof by the
         Buyer.

                   10.5  USE OF NAME.  The Sellers and the Principals agree
         not to use the name "Super Video Store" or the service mark "More
         Movies, More Copies, More Fun!" or any variation or derivation
         thereof after the Closing Date in connection with any business
         related to, competitive with, or an outgrowth of, the business
         conducted by the Sellers on the date hereof.  


                                        -42-
<PAGE>   48





                   10.6  COOPERATION IN LITIGATION.  Each party hereto will
         fully cooperate with the others in the defense or prosecution of
         any litigation or proceeding already instituted or which may be
         instituted hereafter against or by such party relating to or
         arising out of the conduct of the business of the Sellers prior to
         or after the Closing Date (other than litigation or proceedings
         arising out the transactions contemplated by this Agreement).  The
         party requesting such cooperation shall pay the reasonable out-of-
         pocket expenses (including legal fees and disbursements), as
         incurred, of the party providing such cooperation and of its
         officers, directors, managers, members, employees and agents
         reasonably incurred in connection with providing such cooperation,
         but shall not be responsible to reimburse the party providing such
         cooperation for such party's time spent in such cooperation or the
         salaries or costs of fringe benefits or similar expenses paid by
         the party providing such cooperation to its officers, directors,
         managers, members, employees and agents while assisting in the
         defense or prosecution of any such litigation or proceeding.  

              11.  Termination of Agreement
                   ------------------------

                   11.1  TERMINATION BY LAPSE OF TIME.  This Agreement
         shall terminate at 5:00 p.m., Boston time, on September 30, 1996,
         if the transactions contemplated hereby have not been consummated,
         unless such date is extended by the written consent of all of the
         parties hereto.  

                   11.2  TERMINATION BY AGREEMENT OF THE PARTIES.  This
         Agreement may be terminated by the mutual written agreement of the
         parties hereto.  In the event of such termination by agreement,
         the Buyer shall have no further obligation or liability to the
         Sellers or the Principals under this Agreement, and the Sellers
         and the Principals shall have no further obligation or liability
         to the Buyer under this Agreement.  

                   11.3  TERMINATION BY REASON OF BREACH.  This Agreement
         may be terminated by the Sellers, if at any time prior to the
         Closing there shall occur a breach of any of the representations,
         warranties or covenants of the Buyer or the failure by the Buyer
         to perform any condition or obligation hereunder, and may be
         terminated by the Buyer, if at any time prior to the Closing there
         shall occur a breach of any of the representations, warranties or
         covenants of any Seller or Principal or the failure of any Seller
         or Principal to perform any condition or obligation hereunder.

              12.  Transfer and Sales Tax
                   ----------------------  

                   Notwithstanding any provisions of law imposing the
         burden of such taxes on the Sellers or the Buyer, as the case may
         be, the Sellers shall be responsible for and shall pay (a) all


                                        -43-
<PAGE>   49





         sales, use and transfer taxes, if any, upon the sale or transfer
         of any of the Assets hereunder, and (b) all governmental charges,
         if any, upon the sale or transfer of any of the Assets hereunder.
         If the Sellers shall fail to pay such amounts on a timely basis,
         the Buyer shall notify and give the Sellers an opportunity to
         contest such charges at the Sellers' expense.  If, following any
         such contest (or if the Sellers determine not to so contest such
         charges), the Sellers fail to pay such charges, the Buyer may pay
         such amounts to the appropriate governmental authority or
         authorities, and the Sellers shall promptly reimburse the Buyer
         for any amounts so paid by the Buyer.

              13.  Brokers
                   -------

                   13.1  FOR THE SELLERS.  The Sellers and the Principals
         represent and warrant that none of them has engaged any broker or
         finder or incurred any liability for brokerage fees, commissions
         or finder's fees in connection with the transactions contemplated
         by this Agreement.  The Sellers and the Principals, jointly and
         severally, agree to indemnify and hold harmless the Buyer against
         any claims or liabilities asserted against it by any person acting
         or claiming to act as a broker or finder on behalf of any Seller
         or any Principal.

                   13.2  FOR THE BUYER.  The Buyer agrees to pay all fees,
         expenses and compensation owed to any person, firm or corporation
         who has acted in the capacity of broker or finder on its behalf in
         connection with the transactions contemplated by this Agreement.
         The Buyer agrees to indemnify and hold harmless the Sellers
         against any claims or liabilities asserted against them by any
         person acting or claiming to act as a broker or finder on behalf
         of the Buyer.

             14.  Notices
                  -------

                  Any notices or other communications required or permitted
         hereunder shall be sufficiently given if delivered personally or
         sent by federal express or other reputable nationwide overnight
         courier service, registered or certified mail, postage prepaid,
         addressed as follows or to such other address of which the parties
         may have given notice:

              To any Seller:      To all of the Principals, at
                                  their respective addresses 

              If to any 
              Principal
              (as applicable):    Mr. Steven Matsakis
                                  366 High Meadow Court
                                  Wycoff, NJ  07481


                                        -44-
<PAGE>   50





                                  Mr. Hal Greene
                                  293 Whitford Avenue
                                  Nutley, NJ  07110

                                  Mr. Brian Miller
                                  P.O. Box 64
                                  Wood-Ridge, NJ  07075

              With a copy to:     David Lentz, Esq.
                                  Lentz & Gengaro 
                                  443 Northfield Avenue
                                  West Orange, NJ  07052

              To the Buyer:       West Coast Entertainment Corporation
                                  9990 Global Road
                                  Philadelphia, Pennsylvania  19115 
                                  Attn:  President

              With a copy to:     Hale and Dorr
                                  60 State Street
                                  Boston, MA  02109
                                  Attn:  John H. Chory, Esq.

         Unless otherwise specified herein, such notices or other
         communications shall be deemed received (a) on the date delivered,
         if delivered personally; (b) on the business day following
         delivery to an overnight courier; (c) three business days after
         being sent, if sent by registered or certified mail; or (d) on the
         date of actual delivery, if sent by any other method.

             15.  Arbitration
                  ----------- 

                  (a)  Except as provided in this Section 15(a), any
         dispute, controversy or claim between the parties arising out of
         or relating to this Agreement, a breach hereof or the transactions
         contemplated hereby, shall be settled by arbitration in accordance
         with the provisions of this Section 15.  Any arbitration pursuant
         to this Section 15 shall be conducted by a single arbitrator
         appointed by the Philadelphia, Pennsylvania office of the American
         Arbitration Association upon the request of any party.  The
         arbitrator shall have a minimum of five years of experience in the
         area of business relevant to the particular dispute.  Each of the
         two parties to the dispute (all Sellers and all Principals being
         treated as one party for this purpose) shall be permitted to
         submit only one proposal to the arbitrator, and the arbitrator
         shall be required to choose one of such two proposals as the
         resolution of the dispute.  The arbitrator may proceed to a
         resolution notwithstanding the failure of a party to participate
         in the proceedings.  Each of the parties shall pay its own costs
         and expenses in connection with any such arbitration, and the


                                        -45-
<PAGE>   51





         parties shall share equally in the fees and expenses of the
         arbitrator.  

             Notwithstanding the foregoing, any dispute as to the failure
         of Buyer to deliver cash or stock at the times and in the amounts
         specified under the Instrument shall be presented in a court of
         law or equity, and shall not be submitted to arbitration
         hereunder.  

                  (b)  The parties agree that any such arbitration will
         occur in Philadelphia, Pennsylvania, any such arbitration award
         shall be final and binding upon the parties, may be entered in any
         court having jurisdiction and shall not be appealable by either
         party in any court.

             16.  Successors and Assigns
                  ----------------------

                  This Agreement shall be binding upon and inure to the
         benefit of the parties hereto and their respective successors and
         assigns, except that the Buyer and the Sellers may not assign
         their respective obligations hereunder without the prior written
         consent of the other party; provided, however, that the Buyer may
         assign this Agreement, and its rights and obligations hereunder,
         to a subsidiary or Affiliate.  Any assignment in contravention of
         this provision shall be void.  No assignment shall release the
         Buyer or any Seller or Principal from any obligation or liability
         under this Agreement.

             17.  Entire Agreement; Amendments; Attachments
                  -----------------------------------------   

                  (a)   This Agreement, all Schedules and Exhibits hereto,
         and all agreements and instruments to be delivered by the parties
         pursuant hereto represent the entire understanding and agreement
         between the parties hereto with respect to the subject matter
         hereof and supersede all prior oral and written and all
         contemporaneous oral negotiations, commitments and understandings
         between such parties.  The Buyer, the Sellers and the Principals
         may amend or modify this Agreement, in such manner as may be
         agreed upon, by a written instrument executed by the Buyer and the
         Principals.

                  (b)   If the provisions of any Schedule or Exhibit to
         this Agreement are inconsistent with the provisions of this
         Agreement, the provision of the Agreement shall prevail.  The
         Exhibits and Schedules attached hereto or to be attached hereafter
         are hereby incorporated as integral parts of this Agreement. 






                                        -46-
<PAGE>   52






             18.  Expenses
                  -------- 

                  Except as otherwise expressly provided herein, the Buyer
         (on the one hand) and the Sellers and the Principals (on the other
         hand) shall each pay their own expenses in connection with this
         Agreement and the transactions contemplated hereby.  The Buyer
         shall pay the costs and expenses of any audit conducted by, or at
         the request of, the Buyer, and Sellers shall pay the costs and
         expenses of any accounting services provided to the Sellers in
         connection with the transactions contemplated hereby.

             19.  Legal Fees
                  ----------

                  In the event that legal proceedings are commenced by the
         Buyer against any Principal or any Seller, or by any Principal or
         any Seller against the Buyer, in connection with this Agreement or
         the transactions contemplated hereby, the party or parties which
         do not prevail in such proceedings shall pay the reasonable
         attorneys' fees and other costs and expenses, including
         investigation costs, incurred by the prevailing party in such
         proceedings.

             20.  Governing Law
                  -------------

                  This Agreement shall be governed by and construed in
         accordance with the laws of the State of Delaware. 

             21.  Section Headings
                  ----------------

                  The section headings are for the convenience of the
         parties and in no way alter, modify, amend, limit, or restrict the
         contractual obligations of the parties. 

             22.  Severability
                  ------------

                  The invalidity or unenforceability of any provision of
         this Agreement shall not affect the validity or enforceability of
         any other provision of this Agreement.  

             23.  Counterparts
                  ------------  

                  This Agreement and any amendment hereto may be executed
         in one or more counterparts, each of which shall be deemed to be
         an original, but all of which shall be one and the same document.




                                    (end of page)



                                        -47-
<PAGE>   53





              IN WITNESS WHEREOF, this Agreement has been duly executed by
         the parties hereto as of and on the date first above written.

         (Corporate Seal)              WEST COAST ENTERTAINMENT CORPORATION

         ATTEST:                       
         /s/ Sarah Rothermel           By: /s/ T. Kyle Standley
         -------------------------        --------------------------------
        
                                       Title: President
                                             -----------------------------      


                                       PRINCIPALS:

                                       /s/ Steven Matsakis
                                       -----------------------------------
                                       Steven Matsakis

                                       /s/ Hal Greene
                                       -----------------------------------
                                       Hal Greene

                                       /s/ Brian Miller  
                                       -----------------------------------
                                       Brian Miller  


                                       SELLERS:

         (Corporate Seal)              LARGE CORPORATION

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              LYNDHURST VIDEO INC. 

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      









                                        -48-
<PAGE>   54





         (Corporate Seal)              KEARNY VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              NEW MILFORD VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      


         (Corporate Seal)              HILLSDALE VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              HACK VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              BELL VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              BERGEN VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      




                                        -49-
<PAGE>   55





         (Corporate Seal)              HARRIS VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              RAHWAY VIDEO INC.

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              WALL VIDEO INC.

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              MONT VIDEO INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

         (Corporate Seal)              SUPER VIDEO OF PARK RIDGE, INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      

                                       EMERSON VIDEO LLC

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      





                                        -50-
<PAGE>   56





         (Corporate Seal)              SUPER VIDEO MANAGEMENT CO., INC.

         ATTEST:                       

         /s/ Brian Miller              By: /s/ Steven Matsakis
         -------------------------        --------------------------------
        
                                       Title: CEO
                                             -----------------------------      









                                        -51-

<PAGE>   1







                       INSTRUMENT OF EVIDENCE OF INDEBTEDNESS


              THIS INSTRUMENT OF EVIDENCE OF INDEBTEDNESS dated as of the
         30th day of September, 1996, is by and among West Coast
         Entertainment Corporation, a Delaware corporation (the "Buyer"),
         and the Sellers identified on SCHEDULE A attached hereto
         (individually, a "Seller" and collectively, the "Sellers"), in
         connection with the consummation of the transactions contemplated
         by that certain Asset Purchase Agreement dated as of September 30,
         1996, by and among the Buyer, the Sellers and the other parties
         thereto (the "Purchase Agreement").  Capitalized terms used
         herein, and not otherwise defined herein, shall have the
         respective meanings ascribed to them in the Purchase Agreement.

              WHEREAS, the Buyer has acquired substantially all of the
         assets and business of each of the Sellers pursuant to the
         Purchase Agreement; and

              WHEREAS, in partial consideration for such assets and
         business, the Buyer has agreed to issue this Instrument, pursuant
         to which it will deliver to the Sellers shares of its Common
         Stock, at the times and on the terms described herein.

              NOW, THEREFORE, in consideration of the foregoing, and for
         other good and valuable consideration, the receipt and sufficiency
         of which is hereby acknowledged, the Buyer and the Sellers hereby
         agree as follows:

              1.   ISSUANCE OF SHARES.  (a) The Buyer shall issue to the
         Sellers, at the times and on the terms provided herein, the number
         of shares of the Buyer's Common Stock, $.01 par value per share
         ("Common Stock"), as is determined by dividing $3,919,000 by the
         Market Value (as defined in Section 1(d) below).  Except to the
         extent provided in Section 2 hereof, the shares shall be issued on
         the following dates:

                   (1)  One-third of the total number of shares issuable
              pursuant to this Section 1(a) shall be issued on March 30,
              1997 (the "First Issue Date");

                   (2)  One-third of the total number of shares issuable
              pursuant to this Section 1(a) shall be issued on September
              30, 1997 (the "Second Issue Date"); and

                   (3)  The balance of the shares issuable pursuant to this
              Section 1(a) shall be issued on March 30, 1998 (the "Third
              Issue Date");
<PAGE>   2





         each of such dates being sometimes hereinafter referred to as an
         "Issue Date."  The excess of (i) the total number of shares to be
         issued by the Buyer hereunder over (ii) the amount of shares
         actually issued pursuant to this Section 1(a) at any point in time
         is hereinafter referred to as the "Unissued Shares."

                   (b)  The Buyer shall issue additional shares of its
         registered Common Stock (the "Additional Shares") or pay
         additional cash consideration to the Sellers pursuant to this
         Instrument on the terms described in this Section 1(b).  If, on
         the First Issue Date, the closing price of a share of Buyer Common
         Stock as reported on The Nasdaq Stock Exchange (the "First Issue
         Date Price"), is less than the Market Value, the Buyer shall
         deliver, within three business days following the First Issue
         Date, (1) cash or (2) Additional Shares, valued at the First Issue
         Date Price, which stock shall not be subject to any restrictions
         whatsoever, or (3) some combination of items (1) and (2), in any
         event, with an aggregate value equal to (A) the number of shares
         of Buyer Common Stock issued on the First Issue Date multiplied by
         (B) the excess of the Market Value over the First Issue Date
         Price.

                   If, on the Second Issue Date, the closing price of a
         share of Buyer Common Stock as reported on the Nasdaq Stock
         Exchange (the "Second Issue Date Price"), is less than the Market
         Value, the Buyer shall deliver, within three business days
         following the Second Issue Date, (1) cash or (2) Additional
         Shares, valued at the Second Issue Date Price, which stock shall
         not be subject to any restrictions whatsoever, or (3) some
         combination of items (1) and (2), in any event, with an aggregate
         value equal to 50% of (A) the number of shares of Buyer Common
         Stock issued on the Second Issue Date multiplied by (B) the excess
         of the Market Value over the Second Issue Date Price.

                   (c)  All shares of Buyer Common Stock to be issued
         pursuant to this Instrument shall be registered under the
         Securities Act of 1933, as amended (the "Securities Act"),
         pursuant to a Registration Statement (the "Registration
         Statement") filed with the Securities and Exchange Commission (the
         "SEC").

                   (d)  The Market Value shall be equal to the average of
         the bid and asked prices per share of Buyer's Common Stock as
         reported on the Nasdaq Stock Exchange for each of the fifteen
         trading days ending on the business day preceding the Closing
         Date.






                                         -2-
<PAGE>   3





              2.   Acceleration.
                   ------------ 

                   (a)  In the event that the Buyer fails to deliver the
         shares on any Issue Date as provided in Section 1 above (or any
         Additional Shares issuable or cash consideration payable pursuant
         to Section 1(b) above on the date specified therein), or fails to
         register any of the shares to be delivered pursuant hereto, and,
         within 30 days following written notice of such failure from the
         Sellers to the Buyer, the Buyer has not delivered all such
         registered shares or cash, the Buyer shall immediately and without
         further action on the part of the Sellers, be obligated to issue
         all Unissued Shares and Additional Shares (or cash in lieu of such
         Additional Shares).  For purposes of determining the number of
         Additional Shares with respect to any Issue Date which has not yet
         occurred (e.g., the Buyer fails to deliver shares on the First
         Issue Date, and the Second Issue Date has not yet occurred for
         purposes of calculating the number of Additional Shares which are
         deliverable pursuant to this Section 2(a) in respect of the Second
         Issue Date), the applicable Issue Date Price shall be the closing
         price of a share of Buyer Common Stock as reported on the Nasdaq
         Stock Exchange on the date on which the Buyer shall have failed to
         deliver the shares or Additional Shares or cash (as applicable)
         (and not the last day of the 30-day notice period described
         above).

                   (b)  At the option of the Sellers, the Buyer shall
         immediately be obligated to issue all Unissued Shares and
         Additional Shares (or cash) pursuant to Section 1(b) above (to the
         extent not previously issued or paid) upon the occurrence of any
         of the following events (a "Bankruptcy Event"):

                        (i)  If the Buyer (i) makes a composition or an
              assignment for the benefit of creditors or trust mortgage,
              (ii) applies for, consents to, acquiesces in, files a
              petition seeking or admits (by answer, default or otherwise)
              the material allegations of a petition filed against it
              seeking the appointment of a trustee, receiver or liquidator,
              in bankruptcy or otherwise, of itself or of all or
              substantially all of its assets, or a reorganization,
              arrangement with creditors or other remedy, relief or
              adjudication available to or against a bankrupt, insolvent or
              debtor under any bankruptcy or insolvency law or any law
              affecting the rights of creditors generally, or (iii) admits
              in writing its inability to pay its debts generally as they
              become due; or

                        (ii) If an order for relief shall have been entered
              by a bankruptcy court or if a decree, order or judgment shall
              have been entered adjudging the Buyer insolvent, or
              appointing a receiver, liquidator, custodian or trustee, in


                                         -3-
<PAGE>   4





              bankruptcy or otherwise, for it or for all or a substantial
              portion of its assets, or approving the winding-up or
              liquidation of its affairs on the grounds of insolvency or
              nonpayment of debts, and such order for relief, decree, order
              or judgment shall remain undischarged or unstayed for a
              period of ninety (90) days; or if any substantial part of the
              property of the Buyer is sequestered or attached and shall
              not be returned to the possession of the Buyer or such subsi-
              diary or released from such attachment within ninety (90)
              days.

              The option to accelerate the delivery of Unissued Shares and
         Additional Shares or cash (to the extent not previously delivered)
         pursuant to Section 1(b) upon the occurrence of a Bankruptcy Event
         shall be exercisable only by delivery of written notice to the
         Buyer within 30 days following notice to Sellers of the occurrence
         of any of such events.  For purposes of determining the number of
         Additional Shares issuable or cash payable pursuant to this
         Section 2(b) in respect of any Issue Date which has not yet
         occurred, the applicable Issue Date Price shall be the closing
         price of a share of Buyer Common Stock as reported on the Nasdaq
         Stock Exchange on the date on which the Bankruptcy Event shall
         have occurred.

                   (c)  If the Buyer's obligation to deliver Unissued
         Shares and Additional Shares (or cash) is accelerated pursuant to
         Section 2(a) or (b) above, the Sellers shall also have the option
         to elect to have the Buyer pay to the Sellers cash in lieu of
         delivery of the Unissued Shares or any Additional Shares, such
         cash to be in an amount equal to (x) the number of Unissued Shares
         multiplied by (y) the Market Value, together with the amounts
         payable pursuant to Section 1(b) above (to the extent not
         previously paid).  Any such option must be exercised, if at all,
         (i) in writing in the same notice pursuant to which the Sellers
         elect to accelerate the delivery of the Unissued Shares and
         Additional Shares (or cash) pursuant to this Section 2(b), if
         applicable, or (ii) in writing in a notice to the Buyer delivered
         PRIOR to the date on which the Buyer delivers the Unissued Shares
         and Additional Shares (or cash) pursuant to Section 2(a), and in
         any event within 30 days following the last day of the 30-day
         period specified in Section 2(a).

              3.   RIGHT OF SET-OFF.  The Buyer shall be permitted to set
         off, against the number of shares (or other amounts) deliverable
         to the Sellers hereunder, amounts or obligations owed by the
         Principals or the Sellers to the Buyer pursuant to the Purchase
         Agreement.  In order to calculate the reduction in the number of
         shares issuable by the Buyer hereunder for this purpose, each
         share shall have a value equal to the Market Value.



                                         -4-
<PAGE>   5





              4.   EARLIER ISSUANCE.  If, prior to the date of issuance of
         all of the shares to be issued pursuant to Section 1, the Buyer
         intends to register shares of Buyer Common Stock owned by Ralph T.
         Standley, III or T. Kyle Standley for the account of Ralph T.
         Standley, III or T. Kyle Standley (the "Standleys") pursuant to a
         Registration Statement to be filed with the SEC, the Buyer shall
         so notify the Sellers in writing.  The Sellers shall have the
         option, exercisable in writing within 15 days following receipt of
         any such notice, to make an irrevocable election to cause the
         Buyer to issue all Unissued Shares together with any Additional
         Shares (or cash) pursuant to Section 1(b) as soon as practicable
         following the first date on which the Standleys' shares are sold
         pursuant to such Registration Statement.  If the Sellers make such
         an election and shares of the Standleys' Buyer Common Stock are so
         registered and sold, and the effectiveness of such Registration
         Statement, or the closing of the sale of shares for the account of
         the Standleys thereunder is delayed past the date on which the
         Unissued Shares or Additional Shares, if any, would have been
         issued pursuant to this Instrument, the Sellers shall have no
         claim for damages or equitable relief associated with any such
         delay.

              If the Sellers make such an election, and the Standleys
         thereafter determine not to register or sell shares of their Buyer
         Common Stock, the Sellers and the Buyer shall cause the Unissued
         Shares and Additional Shares (or cash), if any, to be issued
         hereunder on such dates as shall be as close as reasonably
         practicable to the Issue Dates originally provided for in Section
         1.  

              For purposes of determining the number of Additional Shares
         issuable or cash payable pursuant to this Section 4 in respect of
         any Issue Date which has not yet occurred, the applicable Issue
         Date Price shall be the closing price of a share of Buyer Common
         Stock as reported on the Nasdaq Stock Exchange on the date on
         which the Standleys notify the Sellers in writing that they intend
         to file a Registration Statement with the SEC.

              5.   ALLOCATION OF SHARES DELIVERABLE TO THE ASSETS.  The
         Buyer and the Seller hereby agree and acknowledge that the value
         of the consideration issuable pursuant to this Instrument shall be
         allocated for tax purposes solely to goodwill of the Sellers being
         acquired by the Buyer pursuant to the Purchase Agreement, and not
         to any of the Sellers other Assets.

              6.   General.
                   -------

                   (a)  SUCCESSORS AND ASSIGNS.  This Agreement shall be
         binding upon and inure to the benefit of the parties hereto and
         their respective successors and assigns, except that the Buyer and


                                         -5-
<PAGE>   6





         the Sellers may not assign their respective rights and obligations
         hereunder without the prior written consent of the other party;
         provided that, any Seller may, without the consent of the Buyer,
         assign its rights hereunder to its respective shareholders
         pursuant to and in connection with a plan of liquidation adopted
         by such Seller.  Any assignment in contravention of this provision
         shall be void.  Except as provided in this Section 6(a), the
         Sellers may not transfer to any other person the right to receive
         shares of Buyer Common Stock hereunder without the prior consent
         of the Buyer.

                   (b)  NOTICES.  Any notices or other communications
         required or permitted hereunder shall be sufficiently given if
         delivered personally or sent by federal express or other reputable
         nationwide overnight courier service, registered or certified
         mail, postage prepaid, addressed as follows or to such other
         address of which the parties may have given notice:

              To any Seller:      To Each of:

                                  Mr. Steven Matsakis
                                  366 High Meadow Court
                                  Wycoff, NJ  07481

                                  Mr. Hal Greene
                                  293 Whitford Avenue
                                  Nutley, NJ  07110

                                  Mr. Brian Miller
                                  P.O. Box 64
                                  Wood-Ridge, NJ  07075

              With a copy to:     David Lentz, Esq.
                                  Lentz & Gengaro 
                                  443 Northfield Avenue
                                  West Orange, NJ  07052

              To the Buyer:       West Coast Entertainment Corporation
                                  9990 Global Road
                                  Philadelphia, Pennsylvania  19115 
                                  Attn:  President

              With a copy to:     Hale and Dorr
                                  60 State Street
                                  Boston, MA  02109
                                  Attn:  John H. Chory, Esq.

         Unless otherwise specified herein, such notices or other
         communications shall be deemed received (1) on the date delivered,
         if delivered personally; (2) on the business day following


                                         -6-
<PAGE>   7





         delivery to an overnight courier; (3) three business days after
         being sent, if sent by registered or certified mail; or (4) on the
         date of actual delivery, if sent by any other method.

                  (c)   Arbitration.
                        -----------

                        (i) Except as provided in this Section 6(c), any
         dispute, controversy or claim between the parties arising out of
         or relating to this Instrument, a breach hereof or the
         transactions contemplated hereby, shall be settled by arbitration
         in accordance with the provisions of this Section 6(c).  Any
         arbitration pursuant to this Section 6(c) shall be conducted by a
         single arbitrator appointed by the Philadelphia, Pennsylvania
         office of the American Arbitration Association upon the request of
         any party.  The arbitrator shall have a minimum of five years of
         experience in the area of business relevant to the particular
         dispute.  Each of the two parties to the dispute (all Sellers
         being treated as one party for this purpose) shall be permitted to
         submit only one proposal to the arbitrator, and the arbitrator
         shall be required to choose one of such two proposals as the
         resolution of the dispute.  The arbitrator may proceed to a
         resolution notwithstanding the failure of a party to participate
         in the proceedings.  Each of the parties shall pay its own costs
         and expenses in connection with any such arbitration, and the
         parties shall share equally in the fees and expenses of the
         arbitrator.

             Notwithstanding the foregoing, any dispute as to the failure
         of Buyer to deliver cash or stock at the times and in the amounts
         specified in this Instrument shall be presented in a court of law
         or equity, and shall not be submitted to arbitration hereunder.

                        (ii)  The parties agree that any such arbitration
         will occur in Philadelphia, Pennsylvania, any such arbitration
         award shall be final and binding upon the parties, may be entered
         in any court having jurisdiction and shall not be appealable by
         either party in any court.

                  (d)   ENTIRE AGREEMENT; AMENDMENTS; ATTACHMENTS.  The
         Buyer and the Sellers may amend or modify this Agreement, in such
         manner as may be agreed upon, only by a written instrument
         executed by the Buyer and the Sellers.

                  (e)   SECTION HEADINGS.  The section headings contained
         in this Instrument are for the convenience of the parties and in
         no way alter, modify, amend, limit, or restrict the contractual
         obligations of the parties.





                                         -7-
<PAGE>   8





                  (f)   SEVERABILITY.  The invalidity or unenforceability
         of any provision of this Agreement shall not affect the validity
         or enforceability of any other provision of this Agreement.

                  (g)   COUNTERPARTS.  This Instrument and any amendment
         hereto may be executed in one or more counterparts, each of which
         shall be deemed to be an original, but all of which shall be one
         and the same document.

                  (h)   SATURDAYS, SUNDAYS, HOLIDAYS.  If any date that may
         at any time be specified in this Instrument as an Issue Date shall
         fall on Saturday, Sunday or on a day which in the Philadelphia,
         Pennsylvania shall be a legal holiday, then the date for the
         making of that payment shall be the next subsequent day which is
         not a Saturday, Sunday or legal holiday.

                  (i)   GOVERNING LAW.  This Instrument shall be construed
         and enforced in accordance with, and the rights of the parties
         shall be governed by, the laws of the State of Delaware.

                    [Remainder of page left intentionally blank.]








                                         -8-
<PAGE>   9







             IN WITNESS WHEREOF, this Instrument has been executed and
         delivered as a sealed instrument on the date first above written
         by the duly authorized representative of the Buyer.

                                            WEST COAST ENTERTAINMENT
                                            CORPORATION


                                            By /s/ T. Kyle Standley
                                              ----------------------------      
                                                      President




         AGREED TO AND ACCEPTED AS OF 
         THE DATE FIRST SET FORTH ABOVE:

         Large Corporation
         Lyndhurst Video Inc.
         Kearny Video Inc.
         New Milford Video Inc.
         Hillsdale Video Inc.
         Hack Video Inc.
         Bell Video Inc.
         Bergen Video Inc.
         Harris Video Inc.
         Rahway Video Inc.
         Wall Video Inc.
         Mont Video Inc.
         Super Video of Park Ridge, Inc.
         Emerson Video LLC
         Super Video Management Co., Inc.



         By /s/ Steven Matsakis
           ---------------------------
           The duly authorized and
           acting representative
           of each Seller











                                         -9-
<PAGE>   10






                                     Schedule A
                                     ----------

                                       Sellers
                                       -------



         Large Corporation

         Lyndhurst Video Inc.

         Kearny Video Inc.

         New Milford Video Inc.

         Hillsdale Video Inc.

         Hack Video Inc.

         Bell Video Inc.

         Bergen Video Inc.

         Harris Video Inc.

         Rahway Video Inc.

         Wall Video Inc.

         Mont Video Inc.

         Super Video of Park Ridge, Inc.

         Emerson Video LLC

         Super Video Management Co., Inc.







                                        -10-

<PAGE>   1




                              ASSET PURCHASE AGREEMENT

                                    By and Among

                        West Coast Entertainment Corporation

                             and the Seller Identified 
                                on Schedule I hereto
                                   ----------





<PAGE>   2








                                  TABLE OF CONTENTS
                                  -----------------

         Section                                                     Page
         -------                                                     ----

         1.   Sale and Delivery of the Assets.......................   1

              1.1   Delivery of the Assets..........................   1
              1.2   Further Assurances .............................   3
              1.3   Purchase Price..................................   3
              1.4   Assumption of Liabilities; Etc..................   5
              1.5   Allocation of Purchase Price and Assumed
                    Liabilities.....................................   6
              1.6   The Closings....................................   6
              1.7   Restrictions on Transfer of Common Stock........   6

         2.   Representations of the Seller.........................   6

              2.1   Organization....................................   6
              2.2   Capitalization of the Seller and the
                    Subsidiaries....................................   7
              2.3   Authorization...................................   7
              2.4   Ownership of the Assets.........................   8
              2.5   Financial Statements............................   8
              2.6   Absence of Undisclosed Liabilities..............   9
              2.7   Litigation......................................   9
              2.8   Insurance.......................................  10
              2.9   Inventory.......................................  10
              2.10  Fixed Assets....................................  10
              2.11  Leases..........................................  11
              2.12  Change in Financial Condition and Assets........  11
              2.13  Tax Matters.....................................  12
              2.14  Accounts Receivable.............................  13
              2.15  Books and Records...............................  13
              2.16  Contracts and Commitments.......................  13
              2.17  Compliance with Agreements and Laws.............  15
              2.18  Employee Relations..............................  16
              2.19  Absence of Certain Changes or Events............  17
              2.20  Suppliers.......................................  17
              2.21  Prepayments and Deposits........................  18
              2.22  Trade Names and Other Intangible Property.......  18
              2.23  Employee Benefit Plans..........................  18
              2.24  Regulatory Approvals............................  19
              2.25  Indebtedness to and from Officers, Directors 
                    and Shareholders................................  19
              2.26  Powers of Attorney and Suretyships..............  19
              2.27  Disclosure......................................  20



                                         -i-

<PAGE>   3






         Section                                                    Page
         -------                                                    ----

         3.   Representations of the Buyer..........................  20

              3.1   Organization and Authority......................  20
              3.2   Capitalization of the Buyer.....................  20
              3.3   Authorization...................................  20
              3.4   Regulatory Approvals............................  21
              3.5   Disclosure......................................  21
              3.6   Buyer Financial Statements......................  21
              3.7   Issuance of Shares..............................  21

         4.   Access to Information; Public Announcements...........  22

              4.1   Access to Management, Properties and Records....  22
              4.2   Confidentiality.................................  22

         5.   Pre-Closing Covenants of the Seller...................  23

              5.1   Conduct of Business.............................  23
              5.2   Absence of Material Changes.....................  23
              5.3   Taxes...........................................  25
              5.4   Delivery of Interim Financial Statements .......  25
              5.5   Compliance with Laws............................  25
              5.6   Continued Truth of Representations 
                    and Warranties of the Seller....................  25
              5.7   Continuing Obligation to Inform.................  25
              5.8   Exclusive Dealing...............................  26
              5.9   No Publicity....................................  26

         6.   Satisfaction of Conditions............................  26

         7.   Conditions to Obligations of the Buyer................  26

              7.1   Continued Truth of Representations 
                    and Warranties of the Seller; Compliance with
                    Covenants and Obligations ......................  26
              7.2   Corporate Proceedings...........................  27
              7.3   Governmental Approvals..........................  27
              7.4   Consents of Lenders, Lessors and Other
                    Third Parties...................................  27
              7.5   Adverse Proceedings.............................  27
              7.6   Opinion of Counsel..............................  27
              7.7   Board of Directors and Shareholder Approval.....  27
              7.8   The Assets......................................  27
              7.9   Update..........................................  27
              7.10  Cash Available for Working Capital Purposes.....  28
              7.11  Payables........................................  28



                                        -ii-

<PAGE>   4






         Section                                                    Page
         -------                                                    ----

              7.12  Engineer's Report...............................  28
              7.13  Tax Lien Waivers................................  28
              7.14  Closing Deliveries..............................  28
              7.15  Retail Store Option Agreement...................  29

         8.   Conditions to Obligations of the Seller...............  29

              8.1   Continued Truth of Representations and 
                    Warranties of the Buyer; Compliance
                    with Covenants and Obligations..................  30
              8.2   Corporate Proceedings...........................  30
              8.3   Governmental Approvals..........................  30
              8.4   Consents of Lenders, Lessors and Other
                    Third Parties...................................  30
              8.5   Adverse Proceedings.............................  30
              8.6   Opinion of Counsel..............................  30
              8.7   Closing Deliveries..............................  31
              8.8   Retail Store Option Agreement...................  31

         9.   Indemnification.......................................  31

              9.1   By the Buyer and the Seller.....................  31
              9.2   By the Seller...................................  32
              9.3   Claims for Indemnification......................  33
              9.4   Defense by Indemnifying Party..................   33
              9.5   Payment of Indemnification Obligation...........  34
              9.6   Survival of Representations; Claims for
                    Indemnification.................................  34

         10.  Post-Closing Agreements...............................  34

              10.1  Proprietary Information.........................  34
              10.2  No Solicitation or Hiring of Former Employees...  35
              10.3  Non-Competition Agreement.......................  35
              10.4  Sharing of Data.................................  36
              10.5  Use of Name....................................   36
              10.6  Cooperation in Litigation.......................  37
              10.7  License to Reel Video...........................  37
              10.8  Conduct of Business.............................  37
              10.9  Non-Compete Agreement with Gabriel Ackal........  37
              10.10 Confidentiality Agreements......................  37

         11.  Termination of Agreement..............................  37

              11.1  Termination by Agreement of the Parties........   37
              11.2  Termination by Reason of Breach................   38

         12.  Transfer and Sales Tax................................  38


                                        -iii-
<PAGE>   5






         Section                                                    Page
         -------                                                    ----

         13.  Brokers...............................................  38

              13.1  For the Seller..................................  38
              13.2  For the Buyer...................................  38

         14.  Notices...............................................  38

         15.  Arbitration...........................................  39

         16.  Successors and Assigns................................  40

         17.  Entire Agreement; Amendments; Attachments.............  40

         18.  Expenses..............................................  40

         19.  Legal Fees............................................  40

         20.  Governing Law.........................................  41

         21.  Section Headings......................................  41

         22.  Severability..........................................  41

         23.  Counterparts.........................................   41


         Exhibits
         --------

         A - Instrument of Assumption of Liabilities
         B - Opinion of Counsel to Seller
         C - Bill of Sale
         D - Opinion of Hale and Dorr






                                        -iv-
<PAGE>   6






                              ASSET PURCHASE AGREEMENT
                              ------------------------


              Agreement made as of October __, 1996 by and among West Coast
         Entertainment Corporation, a Delaware corporation with its
         principal office at 9990 Global Road, Philadelphia, Pennsylvania
         19115 (the "Buyer"), the Seller identified on SCHEDULE I attached
         hereto, which has as its principal office the location identified
         on SCHEDULE I attached hereto (the "Seller"), and those persons
         identified as "Principals" on SCHEDULE I attached hereto
         (individually, a "Principal" and collectively, the "Principals").

                                Preliminary Statement
                                ---------------------

              The Buyer desires to purchase, and the Seller desires to
         sell, substantially all of the assets and business of the Seller
         related to the four stores identified on SCHEDULE I attached
         hereto (each, a "Store"), for the consideration set forth below
         and the assumption of certain of the Seller's liabilities set
         forth below, subject to the terms and conditions of this
         Agreement.  

              NOW, THEREFORE, in consideration of the mutual promises
         hereinafter set forth and other good and valuable consideration,
         the receipt of which is hereby acknowledged, the parties hereby
         agree as follows:  

              1.   Sale and Delivery of the Assets
                   -------------------------------

                   1.1  Delivery of the Assets.  
                        ----------------------

                        (a)  Subject to and upon the terms and conditions
         of this Agreement, at each of the four closings of the
         transactions contemplated by this Agreement (each, a "Closing"),
         the Seller shall sell, transfer, convey, assign and deliver to the
         Buyer, and the Buyer shall purchase from the Seller, the following
         properties, assets and other claims, rights and interests related
         to the Store acquired by the Buyer at each such Closing:  

                             (i)  all inventories, videotapes, finished
         goods, office supplies, maintenance supplies, packaging materials
         and similar items of the Seller (collectively, the "Inventory")
         which exist on the Closing Date (as defined below);

                            (ii)  all accounts, accounts receivable, notes
         and notes receivable existing on the Closing Date which are
         payable to the Seller, including any security held by the Seller
         for the payment thereof (the "Accounts Receivable");
<PAGE>   7






                           (iii)  all prepaid expenses, deposits and other
         similar assets of the Seller existing on the Closing Date;

                            (iv)  all rights of the Seller under the
         contracts, agreements, leases, licenses and other instruments set
         forth on SCHEDULE 2.16 attached hereto, but not including such
         rights under contracts, agreements, leases, licenses and other
         instruments set forth on SCHEDULE 1.1 (collectively, the "Contract
         Rights");

                             (v)  copies of all books, records and
         accounts, correspondence, manuals, customer lists, employment
         records, studies, reports or summaries relating to or arising out
         of the business of the Seller;

                            (vi)  all rights of the Seller under express or
         implied warranties from the suppliers of the Seller; 

                           (vii)  all of the machinery, equipment,
         furniture, leasehold improvements and construction in progress
         owned by the Seller on the Closing Date whether or not reflected
         as capital assets in the accounting records of the Seller
         (collectively, the "Fixed Assets");

                          (viii)  all of the Seller's right, title and
         interest in and to all intangible property rights, including but
         not limited to inventions, discoveries, trade secrets, processes,
         formulas, know-how, United States and foreign patents, patent
         applications, trade names, including the trade names (if any)
         identified on SCHEDULE I attached hereto or any derivation
         thereof, trademarks, trademark registrations, applications for
         trademark registrations, copyrights, copyright registrations,
         owned or, where not owned, used by the Seller in its business and
         all licenses and other agreements to which the Seller is a party
         (as licensor or licensee) or by which the Seller is bound relating
         to any of the foregoing kinds of property or rights to any "know-
         how" or disclosure or use of ideas (collectively, the "Intangible
         Property"); and

                            (ix)  except as specifically provided in
         Subsection 1.1(b) hereof, all other assets, properties, claims,
         rights and interests of the Seller which exist on the Closing
         Date, of every kind and nature and description, whether tangible
         or intangible, real, personal or mixed.

                        (b)  Notwithstanding the provisions of
         paragraph (a) above, the assets to be transferred to the Buyer
         under this Agreement shall not include those assets listed on
         SCHEDULE 1.1 attached hereto (the "Excluded Assets").  


                                         -2-
<PAGE>   8






                        (c)  The Inventory, Accounts Receivable, Contract
         Rights, Fixed Assets, Intangible Property and other properties,
         assets and business of the Seller with respect to each Store
         described in paragraph (a) above, other than the Excluded Assets,
         shall be referred to collectively as the "Assets."  

                   1.2  FURTHER ASSURANCES.  At any time and from time to
         time after a Closing, at the Buyer's request and without further
         consideration, the Seller promptly shall execute and deliver such
         instruments of sale, transfer, conveyance, assignment and
         confirmation, and take such other action, as the Buyer may
         reasonably request to more effectively transfer, convey and assign
         to the Buyer, and to confirm the Buyer's title to, all of the
         Assets, to put the Buyer in actual possession and operating
         control thereof, to assist the Buyer in exercising all rights with
         respect thereto and to carry out the purpose and intent of this
         Agreement.  

                   1.3  Purchase Price.  
                        --------------

                        (a)  The "Purchase Price" for the assets to be
         acquired at each Closing shall be $425,000.  The parties
         acknowledge and agree that the sum of the Purchase Price payable
         for the four Stores was determined as a multiple of the projected
         Net Operating Cash Flow (as defined below).  The Purchase Price
         shall be subject to a post-Closing adjustment as provided in
         Subsection 1.3(d) below.  The Total Purchase Price for all four
         Stores shall be $1,700,000.

                        (b)  The Purchase Price at each Closing shall be
         payable by (i) the payment to the Seller of a minimum $300,000 in
         cash or by certified check or by wire transfer to an account
         designated by the Seller and (ii) the issuance in the name of the
         Seller of that number of shares of Common Stock, $.01 par value
         per share, of the Buyer ("Common Stock") determined by dividing
         the balance of the Purchase Price by the Market Value of a share
         of Common Stock.  The Buyer at its option may elect to pay up to
         the total amount of the Purchase Price in cash or by certified
         check or wire transfer.  The "Market Value" of a share of Common
         Stock shall equal the average of the closing price of a share of
         Common Stock on the Nasdaq National Market for the 15 trading days
         ending on the third business day prior to the Closing.  The shares
         of Common Stock issuable hereunder shall be registered under the
         Securities Act of 1933, as amended, pursuant to a Registration
         Statement filed with the Securities and Exchange Commission.  

                        (c)  For purposes hereof "Net Operating Cash Flow"
         shall be equal to the pre-tax income from the Stores for the 12-
         month period ending on September 30, 1997, plus all debt-related


                                         -3-
<PAGE>   9






         interest expense proportionately allocable to the Stores and
         depreciation and amortization expenses proportionately allocable
         to the Stores for such 12-month period, less all rental product
         purchases proportionately allocable to the Stores during such 12-
         month period (including revenue sharing expenses if not previously
         expensed), less all earned income interest proportionately
         allocable to the Stores for such 12-month period, plus all royalty
         expenses attributable to such stores during such 12-month period
         (if expensed), with such components of Net Operating Cash Flow
         determined in accordance with generally accepted accounting
         principles applied consistently with Seller's past practices.

                        (d)  Promptly following September 30, 1997, the
         Buyer shall cause independent certified public accountants for the
         Buyer (the "Accountants") to review the books and records of the
         acquired Stores for the 12 month period ending September 30, 1997.
         On or before December 31, 1997, the Buyer shall cause the
         Accountants to deliver a statement setting forth the Net Operating
         Cash Flow for the Stores to each of the Buyer and the Seller (the
         "Accountants' Report).  

              In the event that the Buyer or the Seller dispute the
         calculation of the Net Operating Cash Flow, the disputing party
         shall notify the other parties hereto in writing (the "Dispute
         Notice") of the amount, nature and basis of such dispute, within
         10 calendar days after delivery of the Accountants' Report.  In
         the event of such a dispute, the parties hereto shall first use
         their best efforts to resolve such dispute among themselves.  If
         the parties are unable to resolve the dispute within 10 business
         days after delivery of the Accountants' Report, the dispute shall
         be submitted to the Accountants and ___________, independent
         accountants for the Seller ("Seller's Accountants"), for
         resolution.  The Accountants and Seller's Accountants shall use
         their best efforts to resolve the dispute within 10 business days
         after submission to the Accountants and the Seller's Accountants.
         If the Accountants and the Seller's Accountants are unable to
         agree upon a resolution of the dispute within such 10-business day
         period, the dispute shall be submitted to independent accountants
         selected jointly by the Accountants and the Seller's Accountants
         (the "Independent Accountants").  The Independent Accountants
         shall resolve the dispute within 15 business days after submission
         and such resolution shall be final and binding upon the parties,
         may be entered in any court having jurisdiction and shall not be
         appealable by either party in any court.  

              The fees and expenses of the Accountants in connection with
         the preparation of the Accountants' Report and the resolution of
         disputes pursuant to the preceding paragraph shall be borne by the
         Buyer and the fees and expenses of Seller's Accountants in


                                         -4-
<PAGE>   10






         connection with the resolution of disputes pursuant to the
         preceding paragraph shall be borne by the Seller.  The fees and
         expenses of the Independent Accountants shall be shared equally by
         the Buyer and Seller.

              Immediately upon the expiration of the 10-business day period
         for giving the Dispute Notice, if no Dispute Notice is given, or
         immediately upon the resolution of disputes, if any, as provided
         above, the Cash Flow Adjustment shall be determined, as provided
         below.

              A Cash Flow Adjustment for Buyer shall occur only if the Net
         Operating Cash Flow for the 12-month period ending September 30,
         1997, as determined by the Accountants (the "1997 Cash Flow") is
         less than $377,778.  A Cash Flow Adjustment for Buyer shall result
         in a reduction in the purchase price for the first Tranche of
         Stores (as defined in the Retail Store Option Agreement described
         below) to be acquired by Buyer from Seller pursuant to the Retail
         Store Option Agreement between the Buyer and the Seller of even
         date herewith by an amount determined as follows:

            Total Purchase Price - Total Purchase Price x 1997 Cash Flow
                                   -------------------------------------
                                                 $377,778

              A Cash Flow Adjustment for Seller shall occur only if the
         1997 Cash Flow is more than $377,778.  A Cash Flow Adjustment for
         Seller shall result in an increase in the purchase price for the
         first Tranche of Stores acquired by Buyer from Seller pursuant to
         the Retail Store Option Agreement by an amount determined as
         follows:

          Total Purchase Price x 1997 Cash Flow - Total Purchase Price
          -------------------------------------
                        $377,778

                   1.4  Assumption of Liabilities; Etc.
                        ------------------------------

                        (a)  At each Closing, the Buyer shall execute and
         deliver an Instrument of Assumption of Liabilities (the
         "Instrument of Assumption") substantially in the form attached
         hereto as EXHIBIT A, pursuant to which it shall assume and agree
         to perform, pay and discharge the liabilities, obligations and
         commitments of the Seller related to the Store being acquired at
         each such Closing (the "Assumed Liabilities") set forth on
         SCHEDULE I.







                                         -5-
<PAGE>   11






                        (b)  The Buyer shall not at the Closing assume or
         agree to perform, pay or discharge, and the Seller shall remain
         unconditionally liable for, all obligations, liabilities and
         commitments, fixed or contingent, of the Seller other than the
         Assumed Liabilities.

                   1.5  ALLOCATION OF PURCHASE PRICE AND ASSUMED
         LIABILITIES.  The aggregate amount of the Purchase Price and the
         Assumed Liabilities shall be allocated among the Assets using the
         book value of the Assets, with the balance allocated to goodwill.  

                   1.6  THE CLOSINGS.  Each Closing shall take place at the
         offices of Hale and Dorr, 60 State Street, Boston, Massachusetts
         02109, on the dates set forth on SCHEDULE I or on such other dates
         mutually agreeable to the Buyer and Seller (each, a "Closing
         Date").  The transfer by the Seller to the Buyer of the Assets
         related to the Store being acquired at each such Closing (as set
         forth on SCHEDULE I) shall be deemed to occur at 9:00 a.m., Boston
         time, on the applicable Closing Date.

                   1.7  RESTRICTIONS ON TRANSFER OF COMMON STOCK.  Each of
         the Seller and the Principals hereby confirm, covenant and agree
         that, without the prior written consent of the Buyer, it, she or
         he will not, directly or indirectly, sell, offer to sell, contract
         to sell, pledge, grant any option for the sale of, or otherwise
         dispose of, any shares of Common Stock issued or issuable to
         Seller or the Principals hereunder during the following periods:
         (i) the six-month period following the first Closing with respect
         to the shares of Common Stock issued at such Closing; (ii) the
         three-month period following the second Closing with respect to
         the shares of Common Stock issued at such Closing; (iii) the six-
         month period following the third Closing with respect to the
         shares of Common Stock issued at such Closing; and (iv)  the
         three-month period following the fourth Closing with respect to
         the shares of Common Stock issued at such Closing.

              2.   Representations of the Seller
                   -----------------------------        

              The Seller represents and warrants to the Buyer as follows:  

                   2.1  ORGANIZATION.  The Seller is a corporation duly
         organized, validly existing and in good standing under the laws of
         the state of its incorporation, and has all requisite power and
         authority (corporate and other) to own its properties, to carry on
         its business as now being conducted, to execute and deliver this
         Agreement and the agreements contemplated herein, and to
         consummate the transactions contemplated hereby.  SCHEDULE 2.2
         attached hereto constitute a true, correct and complete list of
         all corporate, partnership, joint venture and other entities in


                                         -6-
<PAGE>   12






         which the Seller holds, directly or indirectly, a 50% or greater
         interest.  Each of the Subsidiaries is a corporation or other
         entity duly organized, validly existing and in good standing under
         the laws of the state of its incorporation or organization and has
         all requisite power and authority to own its properties and to
         carry on its business as now being conducted.  The Seller and the
         Subsidiaries are each duly qualified to do business and in good
         standing in all jurisdictions in which their ownership of property
         or the character of their business requires such qualification.
         Certified copies of the charter, bylaws and other governing
         instruments of each of the Seller and the Subsidiaries, each as
         amended to date, have been previously delivered to the Buyer, are
         complete and correct, and no amendments have been made thereto or
         have been authorized since the date thereof.  The Seller does not
         own any capital stock of or other equity interest in any
         corporation, partnership or other entity, other than the
         Subsidiaries.  SCHEDULE 2.1 sets forth a list of each retail video
         rental store (including the location of each such store and the
         name and address of all owners (if not Seller) of each such store)
         owned, operated or licensed directly or indirectly by the Seller.

                   2.2  CAPITALIZATION OF THE SELLER AND THE SUBSIDIARIES.
         The Seller's authorized capital stock is as specified on
         SCHEDULE I attached hereto.  There are issued and outstanding the
         number of shares of capital stock of the Seller as are specified
         on SCHEDULE 2.2 attached hereto, which shares are held of record
         and beneficially by the stockholders listed on SCHEDULE 2.2
         attached hereto.  All of such shares have been duly and validly
         issued and are fully paid and nonassessable.  The authorized
         capital stock of the Subsidiaries is as set forth on SCHEDULE 2.2
         attached hereto, and all of the issued and outstanding shares of
         capital stock of each of the Subsidiaries is specified on SCHEDULE
         2.2, and all of such issued and outstanding shares are owned
         beneficially and of record by the Seller.  All of such shares have
         been duly and validly issued, and are fully paid and
         nonassessable.

                   2.3  AUTHORIZATION.  The execution and delivery of this
         Agreement by the Seller, and the agreements provided for herein,
         and the consummation by the Seller of all transactions
         contemplated hereby, have been duly authorized by all requisite
         corporate and shareholder action.  This Agreement and all such
         other agreements and obligations entered into and undertaken in
         connection with the transactions contemplated hereby to which the
         Seller is a party constitute the valid and legally binding
         obligations of the Seller, enforceable against the Seller in
         accordance with their respective terms.  The execution, delivery
         and performance by the Seller of this Agreement and the agreements
         provided for herein, and the consummation by the Seller of the


                                         -7-
<PAGE>   13






         transactions contemplated hereby and thereby, will not, with or
         without the giving of notice or the passage of time or both, (a)
         violate the provisions of any law, rule or regulation applicable
         to the Seller; (b) violate the provisions of the charter or Bylaws
         of the Seller; (c) violate any judgment, decree, order or award of
         any court, governmental body or arbitrator; or (d) conflict with
         or result in the breach or termination of any term or provision
         of, or constitute a default under, or cause any acceleration
         under, or cause the creation of any lien, charge or encumbrance
         upon the properties or assets of the Seller pursuant to, any
         indenture, mortgage, deed of trust or other instrument or
         agreement to which the Seller is a party or by which the Seller or
         any of its properties is or may be bound.  SCHEDULE 2.3 attached
         hereto sets forth a true, correct and complete list of all
         consents and approvals of third parties that are required in
         connection with the consummation by the Seller of the transactions
         contemplated by this Agreement.  

                   2.4  OWNERSHIP OF THE ASSETS.  SCHEDULE 2.4(i) attached
         hereto sets forth a true, correct and complete list of all claims,
         liabilities, liens, pledges, charges, encumbrances and equities of
         any kind affecting the Assets (collectively, the "Encumbrances").
         The Seller is, and at each Closing will be, the true and lawful
         owner of the Assets, and will have the right to sell and transfer
         to the Buyer good, clear, record and marketable title to the
         Assets with respect to the Store being acquired by the Buyer at
         such Closing, free and clear of all Encumbrances of any kind,
         except as set forth on SCHEDULE 2.4(ii) attached hereto (the
         "Permitted Encumbrances").  The delivery to the Buyer of the
         instruments of transfer of ownership contemplated by this
         Agreement will vest good and marketable title to such Assets in
         the Buyer, free and clear of all liens, mortgages, pledges,
         security interests, restrictions, prior assignments, encumbrances
         and claims of any kind or nature whatsoever, except for the
         Permitted Encumbrances. 

                   2.5  Financial Statements.  
                        --------------------

                        [(a) Except as otherwise set forth on SCHEDULE 2.5,
         the Seller has previously delivered to the Buyer its combined
         unaudited balance sheet as of August 31, 1996 (the "Unaudited
         Balance Sheet") and the related statements of income,
         shareholders' equity, retained earnings and changes in financial
         condition of the Seller for the period from incorporation of the
         Seller until August 31, 1996 (collectively, including the
         Unaudited Balance Sheets, the "Unaudited Financial Statements").
         The Unaudited Financial Statements and the interim financial
         statements (the "Interim Financial Statements") to be delivered
         pursuant to Subsection 5.4 hereof (collectively, the "Financial


                                         -8-
<PAGE>   14






         Statements") have been, or will be, prepared in accordance with
         generally accepted accounting principles applied consistently with
         past practice and have been, or will be, certified by the Seller's
         independent public accountants.

                        (b)  The Financial Statements fairly present, as of
         their respective dates, the financial condition, retained
         earnings, assets and liabilities of the Seller and the results of
         operations of the Seller's business for the periods indicated;
         with respect to the contracts and commitments for the sale of
         goods or the provision of services by the Seller, the Financial
         Statements contain and reflect adequate reserves, which are
         consistent with previous reserves taken, for all reasonably
         anticipated material losses and costs and expenses; and the
         amounts shown as accrued for current and deferred income and other
         taxes in the Financial Statements are sufficient for the payment
         of all accrued and unpaid federal, state and local income taxes,
         interest, penalties, assessments or deficiencies applicable to the
         Seller, whether disputed or not, for the applicable period then
         ended and periods prior thereto.

                   2.6  ABSENCE OF UNDISCLOSED LIABILITIES.  Except as and
         to the extent set forth on SCHEDULE 2.6 attached hereto, either
         individually or in the aggregate, the Seller does not have any
         material liability or obligation, secured or unsecured, affecting
         the Assets, whether accrued, absolute, contingent, or, to Seller's
         best knowledge, unasserted or otherwise.  Notwithstanding the
         above, to the best of the Seller's knowledge, the Seller does not
         have any liability or obligation arising out of the violation of
         any environmental laws, rules or regulations or the storage or
         disposal of hazardous waste.  For purposes of this Subsection 2.6,
         "material" means any amount in excess of $10,000.

                   2.7  LITIGATION.  Except as set forth on SCHEDULE 2.7
         attached hereto, the Seller is not a party to, or to the Seller's
         best knowledge threatened with, and none of the Assets are subject
         to, any litigation, suit, action, investigation, proceeding or
         controversy before any court, administrative agency or other
         governmental authority relating to or affecting the Assets or the
         business or condition (financial or otherwise) of the Seller.  The
         Seller is not in violation of or in default with respect to any
         judgment, order, writ or injunction of any court, administrative
         agency or governmental authority or any regulation of any
         administrative agency or governmental authority.  







                                         -9-
<PAGE>   15






                   2.8  INSURANCE.  SCHEDULE 2.8 attached hereto sets forth
         a true, correct and complete list of all fire, theft, casualty,
         general liability, workers compensation, business interruption,
         environmental impairment, product liability, automobile and other
         insurance policies insuring the Assets or business of the Seller
         and of all life insurance policies maintained for any of its
         employees, specifying the type of coverage, the amount of
         coverage, the premium, the insurer and the expiration date of each
         such policy (collectively, the "Insurance Policies") and all
         claims made under such Insurance Policies.  True, correct and
         complete copies of all of the Insurance Policies have been
         previously delivered by the Seller to the Buyer.  The Insurance
         Policies are in full force and effect and are in amounts and of a
         nature which are adequate and customary for the Seller's business.
         All premiums due on the Insurance Policies or renewals thereof
         have been paid and there is no default under any of the Insurance
         Policies.  

                   2.9  INVENTORY.  SCHEDULE 2.9 attached hereto sets forth
         a true, correct and complete list of the Inventory as of the date
         hereof, including a description and the book value thereof.
         SCHEDULE 2.9, as updated pursuant to Subsection 7.9 hereof, shall
         set forth a true, correct and complete list of the Inventory as of
         the Closing Date, including a description and valuation thereof.
         Such Inventory consists of items of a quality and quantity which
         are usable or saleable without discount in the ordinary course of
         the business conducted by the Seller.  The value of all items of
         obsolete materials and of materials of below standard quality has
         been written down to realizable market value, and the values at
         which such Inventory is carried reflect the normal inventory
         valuation policy of the Seller of stating the Inventory at the
         lower of cost or market value in accordance with generally
         accepted accounting principles.  

                  2.10  FIXED ASSETS.  SCHEDULE 2.10 attached hereto sets
         forth a true, correct and complete list of all Fixed Assets as of
         the date hereof, including a description and the book value
         thereof.  SCHEDULE 2.10, as updated pursuant to Subsection 7.9
         hereof, shall set forth a true, correct and complete list of all
         Fixed Assets as of the Closing Date, including a description and
         valuation thereof.  All of the Fixed Assets are in good operating
         condition and repair, normal wear and tear excepted, are currently
         used by the Seller in the ordinary course of business and in the
         production of products of the Seller and normal maintenance has
         been consistently performed with respect to such Fixed Assets.  






                                        -10-
<PAGE>   16






                  2.11  LEASES.  SCHEDULE 2.11 attached hereto sets forth a
         true, correct and complete list as of the date hereof of all
         leases of real property, identifying separately each ground lease
         for a Store, to which the Seller is a party (the "Leases").  True,
         correct and complete copies of the Leases, and all amendments,
         modifications and supplemental agreements thereto, have previously
         been delivered by the Seller to the Buyer.  The Leases for the
         Stores are in full force and effect, are binding and enforceable
         against each of the parties thereto in accordance with their
         respective terms and, except as set forth on SCHEDULE 2.11, have
         not been modified or amended since the date of delivery to the
         Buyer.  No party to any Lease for a Store has sent written notice
         to the other claiming that such party is in default thereunder,
         which remains uncured.  Except as set forth on SCHEDULE 2.11
         attached hereto, there has not occurred any event which would
         constitute a breach of or default in the performance of any
         material covenant, agreement or condition contained in any Lease
         for a Store, nor has there occurred any event which with the
         passage of time or the giving of notice or both would constitute
         such a breach or material default.  The Seller is not obligated to
         pay any leasing or brokerage commission relating to any Lease for
         a Store and, except as set forth on SCHEDULE 2.11 attached hereto,
         will not have any enforceable obligation to pay any leasing or
         brokerage commission upon the renewal of any Lease for a Store.
         No material construction, alteration or other leasehold
         improvement work with respect to any of the Leases for the Stores
         remains to be paid for or to be performed by the Seller.  The
         Financial Statements contain adequate reserves to provide for the
         restoration of the properties subject to the Leases for the Stores
         at the end of the respective Lease terms, to the extent required
         by such Leases.

                  2.12  CHANGE IN FINANCIAL CONDITION AND ASSETS.  Except
         as set forth on SCHEDULE 2.12 attached hereto, since August 31,
         1996 (the "Balance Sheet Date"), there has been no change which
         materially and adversely affects the business, properties, assets,
         condition (financial or otherwise) or prospects of the Seller.
         The Seller has no knowledge of any existing or threatened
         occurrence, event or development which, as far as can be
         reasonably foreseen, could have a material adverse effect on the
         Seller or its business, properties, assets, condition (financial
         or otherwise) or prospects.  









                                        -11-
<PAGE>   17






                  2.13  Tax Matters.  
                        -----------

                        (a)  Except as set forth on SCHEDULE 2.13 to this
         Agreement: 

                           (i)    Within the times and in the manner
         prescribed by law, the Seller has filed all Returns which are
         required to be filed;

                          (ii)    With respect to all amounts in respect of
         Taxes imposed upon the Seller for which it could be liable,
         whether to Taxing Authorities (as, for example, under law) or to
         other persons or entities (as, for example, under Tax allocation
         agreements), with respect to all taxable periods or portions of
         taxable periods ending on or before the Closing Date, all
         applicable tax laws and agreements have been fully complied with,
         and all such amounts required to be paid by the Seller to Taxing
         Authorities or others on or before the date hereof have been paid.  

                         (iii)    All Returns filed by the Seller
         constitute complete and accurate representations of the respective
         Tax liabilities of, or attributable to, the Seller for such years;

                          (iv)    No examination of the Returns of the
         Seller is currently in progress nor, to the best knowledge of the
         Seller, threatened and no unresolved deficiencies have been
         asserted or assessed against the Seller as a result of any audit
         by any Taxing Authority and no such deficiency has been proposed
         or threatened;

                           (v)    There are no liens for Taxes (other than
         for current Taxes not yet due and payable) upon the assets of the
         Seller;

                          (vi)    The Seller is not a person other than a
         United States person within the meaning of the Code;

                        (b)  For purposes of this Section 2.13: "Return"
         means any return, declaration, report, statement or other document
         required to be filed in respect of any Tax; "Tax" or "Taxes" means
         any federal, state, local, foreign and other net income, gross
         income, gross receipts, sales, use, ad valorem, transfer,
         franchise, profits, license, lease, service, service use,
         withholding, payroll, employment, excise, severance, stamp,
         occupation, premium, property, windfall profits, customs duty or
         other tax, fee, assessment or charge of any kind whatever,
         together with interest and any penalty, addition to tax or ad-
         ditional amount with respect thereto; "Taxing Authority" means any



                                        -12-
<PAGE>   18






         governmental authority responsible for the imposition of Taxes;
         and "Code" means the Internal Revenue Code of 1986, as amended.

                   2.14 ACCOUNTS RECEIVABLE.  SCHEDULE 2.14 attached hereto
         sets forth the list of all Accounts Receivable, including an aging
         thereof, as reasonably reflected in the records of the Seller as
         of the Balance Sheet Date.  SCHEDULE 2.14, as updated pursuant to
         Subsection 7.9 hereof, shall set forth a list of the Accounts
         Receivable as, or within five days, of the Closing Date, including
         an aging thereof, as reflected in the records of the Seller.  All
         Accounts Receivable arose out of the sales or rentals of inventory
         or services in the ordinary course of business.

                   2.15 BOOKS AND RECORDS.  The general ledgers and books
         of account of the Seller, all federal, state and local income,
         franchise, property and other tax returns filed by the Seller,
         with respect to the Assets, and all other books and records of the
         Seller are in all material respects complete and correct and have
         been maintained in accordance with good business practice and in
         accordance with all applicable procedures required by laws and
         regulations.  

                   2.16 Contracts and Commitments.
                        -------------------------

                        (a)  SCHEDULE 2.16 attached hereto contains a true,
         complete and correct list and description of the following
         contracts and agreements, whether written or oral (collectively,
         the "Contracts"):

                             (i)  all loan agreements, indentures,
         mortgages and guaranties to which the Seller is a party or by
         which the Seller or any of its property is bound;

                            (ii)  all pledges, conditional sale or title
         retention agreements, security agreements, equipment obligations,
         personal property leases and lease purchase agreements relating to
         any of the Assets to which the Seller is a party or by which the
         Seller or any of its property is bound;

                           (iii)  all contracts, agreements, commitments,
         purchase orders or other understandings or arrangements to which
         the Seller is a party or by which the Seller or any of its
         property is bound which (A) involve payments or receipts by the
         Seller of more than $2,000 in the case of any single contract,
         agreement, commitment, understanding or arrangement under which
         full performance (including payment) has not been rendered by all
         parties thereto or (B) which may materially adversely affect the
         condition (financial or otherwise) or the properties, assets,
         business or prospects of the Seller;


                                        -13-
<PAGE>   19






                            (iv)  all collective bargaining agreements,
         employment and consulting agreements, executive compensation
         plans, bonus plans, deferred compensation agreements, pension
         plans, retirement plans, employee stock option or stock purchase
         plans and group life, health and accident insurance and other
         employee benefit plans, agreements, arrangements or commitments to
         which the Seller is a party or by which the Seller or any of its
         property is bound; 

                             (v)  all agency, distributor, sales
         representative and similar agreements to which the Seller is a
         party; 

                            (vi)  all contracts, agreements or other
         understandings or arrangements between the Seller any stockholder
         or Affiliate of the Seller;

                           (vii)  all leases, whether operating, capital or
         otherwise, under which the Seller is lessor or lessee; and

                          (viii)  any other material agreement or contract
         entered into by the Seller.

                        (b)  Except as set forth on SCHEDULE 2.16 attached
         hereto: 

                             (i)  each Contract is a valid and binding
         agreement of the Seller, enforceable against the Seller in
         accordance with its terms, and the Seller does not have any
         knowledge that any Contract is not a valid and binding agreement
         of the other parties thereto; 

                            (ii)  the Seller has fulfilled all material
         obligations required pursuant to the Contracts to have been
         performed by the Seller on its part prior to the date hereof, and
         the Seller has no reason to believe that it will not be able to
         fulfill, when due, all of its obligations under the Contracts
         which remain to be performed after the date hereof;

                           (iii)  the Seller is not in breach of or default
         under any Contract, and no event has occurred which with the
         passage of time or giving of notice or both would constitute such
         a default, result in a loss of rights or result in the creation of
         any lien, charge or encumbrance, thereunder or pursuant thereto; 

                            (iv)  to the best knowledge of the Seller,
         there is no existing breach or default by any other party to any
         Contract, and no event has occurred which with the passage of time
         or giving of notice or both would constitute a default by such


                                        -14-
<PAGE>   20






         other party, result in a loss of rights or result in the creation
         of any lien, charge or encumbrance thereunder or pursuant thereto;  

                             (v)  the Seller is not restricted by any
         Contract from carrying on its business anywhere in the world; and

                            (vi)  the Seller has no written or oral
         Contracts to sell products or perform services which are expected
         to be performed at, or to result in, a loss.

                        (c)  Except as set forth on SCHEDULE 2.3 or
         SCHEDULE 2.16, the continuation, validity and effectiveness of
         each Contract will not be affected by the transfer thereof to
         Buyer under this Agreement and all such Contracts are assignable
         to Buyer without a consent.

                        (d)  True, correct and complete copies of all
         Contracts have previously been delivered by the Seller to the
         Buyer. 

                  2.17  COMPLIANCE WITH AGREEMENTS AND LAWS.  The Seller
         has all requisite licenses, permits and certificates, including
         environmental, health and safety permits, from federal, state and
         local authorities necessary to conduct its business and own and
         operate its assets (collectively, the "Permits").  SCHEDULE 2.17
         attached hereto sets forth a true, correct and complete list of
         all such Permits, copies of which have previously been delivered
         by the Seller to the Buyer.  The Seller is not in violation of any
         law, regulation or ordinance (including, without limitation, laws,
         regulations or ordinances relating to building, zoning,
         environmental, disposal of hazardous substances, land use or
         similar matters) relating to its properties, the violation of
         which could have a material adverse effect on the Seller or its
         properties.  The business of the Seller does not violate, in any
         material respect, any federal, state, local or foreign laws,
         regulations or orders (including, but not limited to, any of the
         foregoing relating to employment discrimination, occupational
         safety, environmental protection, hazardous waste (as defined in
         the Resource Conservation and Recovery Act, as amended, and the
         regulations adopted pursuant thereto), conservation, or corrupt
         practices, the enforcement of which would have a material and
         adverse effect on the results of operations, condition (financial
         or otherwise), assets, properties, business or prospects of the
         Seller.  Except as set forth on SCHEDULE 2.17 attached hereto, the
         Seller has not since January 1, 1993 received any notice or
         communication from any federal, state or local governmental or
         regulatory authority or otherwise of any such violation or
         noncompliance.  



                                        -15-
<PAGE>   21






                  2.18  Employee Relations.  
                        ------------------

                        (a)  The Seller is in compliance with all federal,
         state and municipal laws respecting employment and employment
         practices, terms and conditions of employment, and wages and
         hours, and is not engaged in any unfair labor practice, and there
         are no arrears in the payment of wages or social security taxes.  

                        (b)  Except as set forth on SCHEDULE 2.18 attached
         hereto:

                             (i)  none of the employees of the Seller is
         represented by any labor union; 

                            (ii)  there is no unfair labor practice
         complaint against the Seller pending before the National Labor
         Relations Board or any state or local agency;

                           (iii)  there is no pending labor strike or other
         material labor trouble affecting the Seller (including, without
         limitation, any organizational drive); 

                            (iv)  there is no material labor grievance
         pending against the Seller; 

                             (v)  there is no pending representation
         question respecting the employees of the Seller; and 

                            (vi)  there are no pending arbitration
         proceedings arising out of or under any collective bargaining
         agreement to which the Seller is a party, or to the best knowledge
         of the Seller, any basis for which a claim may be made under any
         collective bargaining agreement to which the Seller is a party.  

                        (c)  SCHEDULE 2.18 attached hereto sets forth a
         true, correct and complete list of (a) the employee benefits
         provided by the Seller to its employees and all contracts or
         agreements between the Seller and its employees, and (b) the
         Seller's current payroll, including the job descriptions and
         salary or wage rates of each of its employees, showing separately
         for each such person who received an annual salary in excess of
         $20,000 the amounts paid or payable as salary and bonus payments
         for Seller's most recently completed full fiscal year.  

                        (d)  For purposes of this Subsection 2.18, the term
         "employee" shall be construed to include sales agents and other
         independent contractors who spend a majority of their working time
         on the Seller's business.     



                                        -16-
<PAGE>   22






                  2.19  ABSENCE OF CERTAIN CHANGES OR EVENTS.  Except as
         set forth on SCHEDULE 2.19 attached hereto, since the Balance
         Sheet Date, the Seller has not entered into any transaction
         affecting the Stores which is not in the usual and ordinary course
         of business, and, without limiting the generality of the
         foregoing, the Seller has not:

                        (a)  Incurred any material obligation or liability
         for borrowed money;

                        (b)  Discharged or satisfied any lien or
         encumbrance or paid any obligation or liability other than current
         liabilities reflected in the Unaudited Balance Sheet;

                        (c)  Mortgaged, pledged or subjected to lien,
         charge or other encumbrance any of the Assets; 

                        (d)  Sold or purchased, assigned or transferred any
         of its tangible assets or cancelled any debts or claims, except
         for inventory sold and raw materials purchased in the ordinary
         course of business;

                        (e)  Made any material amendment to or termination
         of any Contract or done any act or omitted to do any act which
         would cause the breach of any Contract;

                        (f)  Suffered any losses, whether insured or
         uninsured, and whether or not in the control of the Seller, in
         excess of $5,000 in the aggregate, or waived any rights of any
         value; 

                        (g)  Made any changes in compensation of its
         officers, directors or employees other than hourly wage increases
         made prior to the closing in the ordinary course of business;  

                        (h)  Received notice of any litigation, warranty
         claim or products liability claims; or

                        (i)  Made any material change in the terms, status
         or funding condition of any Employee Plan, as defined in
         Subsection 2.23 hereof.

                  2.20  SUPPLIERS.  SCHEDULE 2.20 attached hereto sets
         forth a true, correct and complete list of the names and addresses
         of the six suppliers of the Seller which accounted for the largest
         dollar volume of purchases by the Seller for its most recently
         completed fiscal year.  None of such suppliers has notified the
         Seller that it intends to discontinue its relationship with the
         Seller.


                                        -17-
<PAGE>   23






                  2.21  PREPAYMENTS AND DEPOSITS.  SCHEDULE 2.21 attached
         hereto sets forth all prepayments or deposits from customers for
         products to be shipped, or services to be performed, after the
         Closing Date which have been received by the Seller as of the date
         hereof.

                  2.22  Trade Names and Other Intangible Property. 
                        -----------------------------------------

                        (a)  SCHEDULE 2.22 attached hereto sets forth a
         true, correct and complete list and, where appropriate, a
         description of, all Intangible Property.  True, correct and
         complete copies of all licenses and other agreements relating to
         the Intangible Property have been previously delivered by the
         Seller to the Buyer.

                        (b)  Except as otherwise disclosed in SCHEDULE 2.22
         attached hereto, the Seller is the sole and exclusive owner of all
         Intangible Property and all designs, permits, labels and packages
         used on or in connection therewith.  The Intangible Property owned
         by the Seller is sufficient to conduct the Seller's business as
         presently conducted and, when transferred to the Buyer pursuant to
         this Agreement, will be sufficient to permit the Buyer to conduct
         the business of the Seller as presently conducted by the Seller.
         The Seller has received no notice of, and has no knowledge of any
         basis for, a claim against it that any of its operations,
         activities, products or publications infringes on any patent,
         trademark, trade name, copyright or other property right of a
         third party, or that it is illegally or otherwise using the trade
         secrets, formulae or any property rights of others.  The Seller
         has no disputes with or claims against any third party for
         infringement by such third party of any trade name or other
         Intangible Property of the Seller.  The Seller has taken all steps
         reasonably necessary to protect its right, title and interest in
         and to the Intangible Property.  

                  2.23  Employee Benefit Plans.
                        ----------------------

                        (a)  Except as set forth on SCHEDULE 2.23, the
         Seller does not now have or otherwise contribute to or participate
         in, and has not in the past had or otherwise contributed to, any
         employee benefit plan subject to the Employee Retirement Income
         Security Act of 1974.

                        (b)  The Buyer assumes no liabilities with respect
         to any employee benefit plan which liability relates to any period
         prior to the Closing Date, including, without limitation, any
         taxes, accrued vacation or sick pay (whether or not vested),
         accrued vacation, sick and personal leaves, employee policies,



                                        -18-
<PAGE>   24






         employee benefit claims or liability to the Pension Benefit
         Guaranty Corporation.

                        (c)  EMPLOYEE PLANS.  SCHEDULE 2.23 attached hereto
         contains a true, correct and complete list of all pension,
         benefit, profit sharing, retirement, deferred compensation,
         welfare, insurance, disability, bonus, vacation pay, severance pay
         and other similar plans, programs and agreements, whether reduced
         to writing or not, relating to the Seller's employees, or
         maintained at any time since January 1, 1992 by the Seller or by
         any other member of any controlled group of corporations, group of
         trades or businesses under common control, or affiliated service
         group (as defined for purposes of Section 414(b), (c) and (m),
         respectively, of the Code) (the "Employee Plans") and, except as
         set forth on SCHEDULE 2.23 attached hereto, the Seller has no
         obligations, contingent or otherwise, past or present, under
         applicable law or the terms of any Employee Plan.  

                  2.24  REGULATORY APPROVALS.  All consents, approvals,
         authorizations and other requirements prescribed by any law, rule
         or regulation which must be obtained or satisfied by the Seller
         and which are necessary for the execution and delivery by the
         Seller of this Agreement and the documents to be executed and
         delivered by the Seller in connection herewith are set forth on
         SCHEDULE 2.24 attached hereto and have been, or will be prior to
         the Closing Date, obtained and satisfied.  

                  2.25  INDEBTEDNESS TO AND FROM OFFICERS, DIRECTORS AND
         SHAREHOLDERS.  Except as set forth on SCHEDULE 2.25 attached
         hereto, the Seller is not indebted, directly or indirectly, to any
         person who is an officer, director or shareholder of the Seller or
         any affiliate of any such person in any amount whatsoever other
         than for salaries for services rendered or reimbursable business
         expenses, all of which have been reflected on the Current
         Financial Statements, and no such officer, director, shareholder
         or affiliate is indebted to the Seller, except for advances made
         to employees of the Seller in the ordinary course of business to
         meet reimbursable business expenses anticipated to be incurred by
         such obligor.  

                  2.26  POWERS OF ATTORNEY AND SURETYSHIPS.  Except as set
         forth on SCHEDULE 2.26 attached hereto, the Seller has no general
         or special powers of attorney outstanding (whether as grantor or
         grantee thereof) and has no obligation or liability (whether
         actual, accrued, accruing, contingent or otherwise) as guarantor,
         surety, co-signor, endorser, co-maker, indemnitor or otherwise in
         respect of the obligation of any person, corporation, partnership,
         joint venture, association, organization or other entity, except



                                        -19-
<PAGE>   25






         as endorser or maker of checks or letters of credit, respectively,
         endorsed or made in the ordinary course of business.  

                  2.27  DISCLOSURE.  No representation or warranty by the
         Seller in this Agreement or in any Exhibit hereto, or in any list,
         statement, document or information set forth in or attached to any
         Schedule delivered or to be delivered pursuant to this Agreement,
         contains or will contain any untrue statement of a material fact
         or omits or will omit any material fact necessary in order to make
         the statements contained therein not misleading.  The Seller has
         disclosed to the Buyer all material facts pertaining to the
         transactions contemplated by this Agreement. 

              3.  Representations of the Buyer
                  ----------------------------

              The Buyer represents and warrants to the Seller as follows: 

                  3.1   ORGANIZATION AND AUTHORITY.  The Buyer is a
         corporation duly organized, validly existing and in good standing
         under the laws of the state of Delaware, and has requisite power
         and authority (corporate and other) to own its properties and to
         carry on its business as now being conducted.  The Buyer has full
         power to execute and deliver this Agreement and the Instrument of
         Assumption of Liabilities and to consummate the transactions
         contemplated hereby and thereby.  Certified copies of the
         Certificate of Incorporation and the Bylaws of the Buyer, as
         amended to date, have been previously delivered to the Seller, are
         complete and correct, and no amendments have been made thereto or
         have been authorized since the date thereof. 

                  3.2   CAPITALIZATION OF THE BUYER.  On the date hereof,
         the Buyer's authorized capital stock consists of 35,000,000 shares
         of Common Stock, $.01 par value ("Common Stock"), and 2,000,000
         shares of Preferred Stock, $.01 par value per share, none of which
         shares of Preferred Stock are issued or outstanding.  As of
         September 9, 1996, there were issued and outstanding 12,070,239
         shares of Common Stock of the Buyer.  All of the outstanding
         shares of capital stock of the Buyer have been and on the Closing
         Date will be duly and validly issued and are, or will be, fully
         paid and nonassessable.  

                  3.3   AUTHORIZATION.  The execution and delivery of this
         Agreement by the Buyer, and the agreements provided for herein,
         and the consummation by the Buyer of all transactions contemplated
         hereby, have been duly authorized by all requisite corporate
         action.  This Agreement and all such other agreements and written
         obligations entered into and undertaken in connection with the
         transactions contemplated hereby constitute the valid and legally
         binding obligations of the Buyer, enforceable against the Buyer in


                                        -20-
<PAGE>   26






         accordance with their respective terms.  The execution, delivery
         and performance of this Agreement and the agreements provided for
         herein, and the consummation by the Buyer of the transactions
         contemplated hereby and thereby, will not, with or without the
         giving of notice or the passage of time or both, (a) violate the
         provisions of any law, rule or regulation applicable to the Buyer;
         (b) violate the provisions of the Buyer's Certificate of
         Incorporation or Bylaws; (c) violate any judgment, decree, order
         or award of any court, governmental body or arbitrator; or (d)
         conflict with or result in the breach or termination of any term
         or provision of, or constitute a default under, or cause any
         acceleration under, or cause the creation of any lien, charge or
         encumbrance upon the properties or assets of the Buyer pursuant
         to, any indenture, mortgage, deed of trust or other agreement or
         instrument to which it or its properties is a party or by which
         the Buyer is or may be bound.  SCHEDULE 3.3 attached hereto sets
         forth a true, correct and complete list of all consents and
         approvals of third parties that are required in connection with
         the consummation by the Buyer of the transactions contemplated by
         this Agreement.  

                  3.4   REGULATORY APPROVALS.  All consents, approvals,
         authorizations and other requirements prescribed by any law, rule
         or regulation which must be obtained or satisfied by the Buyer and
         which are necessary for the consummation of the transactions
         contemplated by this Agreement have been, or will be prior to the
         Closing Date, obtained and satisfied.  

                  3.5   DISCLOSURE.  No representation or warranty by the
         Buyer in this Agreement or in any Exhibit hereto, or in any list,
         statement, document or information set forth in or attached to any
         Schedule delivered or to be delivered pursuant hereto, contains or
         will contain any untrue statement of a material fact or omits or
         will omit any material fact necessary in order to make the
         statements contained therein not misleading. 

                  3.6   BUYER FINANCIAL STATEMENTS.  The audited financial
         statements included in registration statements and reports filed
         by the Buyer with the Securities and Exchange Commission or
         delivered to the Seller were prepared in accordance with generally
         accepted accounting principles applied on a consistent basis and
         fairly present the financial position of the Buyer as at the dates
         thereof and the results of operations and cash flow for the
         periods then ended.

                  3.7   ISSUANCE OF SHARES.  The shares of Common Stock of
         Buyer issuable hereunder shall be registered under the Securities
         Act of 1933, as amended, pursuant to a Registration Statement
         filed with the Securities and Exchange Commission.  


                                        -21-
<PAGE>   27






              4.  Access to Information; Public Announcements
                  -------------------------------------------

                  4.1   Access to Management, Properties and Records.  
                        --------------------------------------------

                        (a)  From the date of this Agreement until the
         final Closing Date, the Seller shall afford the officers,
         attorneys, accountants and other authorized representatives of the
         Buyer free and full access upon reasonable notice and during
         normal business hours to all management personnel, offices,
         properties, books and records of the Seller related to the Stores,
         so that the Buyer may have full opportunity to make such
         investigation as it shall desire to make of the management,
         business, properties and affairs of the Seller with respect to the
         Stores, and the Buyer shall be permitted to make abstracts from,
         or copies of, all such books and records.  The Seller shall
         furnish to the Buyer such financial and operating data and other
         information as to the Assets of the Seller as the Buyer shall
         reasonably request.  

                        (b)  If the Buyer, at its option and expense, prior
         to the final Closing Date, elects to have a report or reports
         prepared by an engineer or other professional selected by the
         Buyer, certifying that the real property associated with the
         Assets (i) complies with all applicable federal, state and local
         environmental and wetlands laws, rules and regulations and that
         there is not now, and never has been, manufacture, storage, or
         disposal of hazardous wastes at the real estate in violation of
         said laws, rules and regulations, (ii) complies with all
         applicable building, health and fire codes, and subdivision
         control laws, rules and regulations, the Seller shall cooperate
         with such engineer or professional to the extent necessary to
         prepare such reports, including, without limitation, providing
         such engineer or professional access to such real property and
         necessary records, and arranging interviews with employees of the
         Seller.

                        (c)  The Seller shall authorize the release to the
         Buyer of all files pertaining to the Seller with respect to the
         Stores, the Assets or the business or operations of the Seller
         held by any federal, state, county or local authorities, agencies
         or instrumentalities.  

                  4.2   CONFIDENTIALITY.  All information not previously
         disclosed to the public or generally known to persons engaged in
         the respective businesses of the Seller or the Buyer which shall
         have been furnished by the Buyer or the Seller to the other party
         in connection with the transactions contemplated hereby or as
         provided pursuant to this Section 4 shall not be disclosed to any
         person other than their respective employees, directors,


                                        -22-
<PAGE>   28






         attorneys, accountants or financial advisors or other than as
         contemplated herein.  In the event that the transactions
         contemplated by this Agreement shall not be consummated, all such
         information which shall be in writing shall be returned to the
         party furnishing the same, including, to the extent reasonably
         practicable, all copies or reproductions thereof which may have
         been prepared, and neither party shall at any time thereafter
         disclose to third parties, or use, directly or indirectly, for its
         own benefit, any such information, written or oral, about the
         business of the other party hereto.  Notwithstanding the above,
         the parties acknowledge that it is likely that the terms hereof
         shall be publicly available as an exhibit to the Buyer's
         Registration Statement on Form S-1 or other periodic filing made
         with the Securities and Exchange Commission and the Buyer shall
         include in its Registration Statement on Form S-1 and in the
         prospectus included therewith information regarding the Seller,
         the business of the Seller and the financial condition of the
         Seller.

              5.  Pre-Closing Covenants of the Seller
                  -----------------------------------

                  From and after the date hereof and until the final
         Closing Date:  

                  5.1   CONDUCT OF BUSINESS.  The Seller shall carry on the
         business of the Stores not yet acquired by the Buyer diligently
         and substantially in the same manner as heretofore and shall not
         make or institute any unusual or new methods of purchase, sale,
         shipment or delivery, lease, management, accounting or operation,
         except as agreed to in writing by the Buyer.  All of the property
         of the Seller relating to the Stores shall be used, operated,
         renewed, repaired and maintained in a normal business manner
         consistent with past practice.  

                  5.2   ABSENCE OF MATERIAL CHANGES.  Without the prior
         written consent of the Buyer (which consent shall not be
         unreasonably withheld and which consent shall not be required with
         respect to any action set forth below in this Section 5.2 if such
         action could not adversely impact the Seller's ability to
         consummate the transactions contemplated hereby or increase the
         post-Closing liability or obligations of the Buyer), the Seller
         shall not:  

                        (a)  Take any action to amend its charter or
         Bylaws; 

                        (b)  Incur any obligation or liability (absolute or
         contingent), except current liabilities incurred and obligations
         under contracts entered into in the ordinary course of business; 


                                        -23-
<PAGE>   29






                        (c)  Mortgage, pledge, or subject to any lien,
         charge or any other encumbrance any of the Assets; 

                        (d)  Sell, assign, or transfer any of the Assets,
         except for inventory sold in the ordinary course of business, at a
         normal profit margin, and for not less than replacement cost; 

                        (e)  Cancel any debts or claims, except in the
         ordinary course of business; 

                        (f)  Merge or consolidate with or into any
         corporation or other entity; 

                        (g)  Make, accrue or become liable for any bonus,
         profit sharing or incentive payment, except for accruals under
         existing plans, if any, or increase the rate of compensation
         payable or to become payable by it to any of its officers,
         directors or employees, other than increases in the ordinary
         course of business consistent with past practice; 

                        (h)  Make any election or give any consent under
         the Code or the tax statutes of any state or other jurisdiction or
         make any termination, revocation or cancellation of any such
         election or any consent or compromise or settle any claim for past
         or present tax due; 

                        (i)  Modify, amend, alter or terminate any of its
         executory contracts of a material value or which are material in
         amount; 

                        (j)  Take or permit any act or omission
         constituting a breach or default under any contract, indenture or
         agreement by which it or its properties are bound; 

                        (k)  Fail to (i) preserve the possession and
         control of its assets and business, (ii) keep in faithful service
         its present officers and key employees, (iii) preserve the
         goodwill of its customers, suppliers, agents, brokers and others
         having business relations with it, and (iv) keep and preserve its
         business existing on the date hereof until after the Closing Date; 

                        (l)  Fail to operate its business and maintain its
         books, accounts and records in the customary manner and in the
         ordinary or regular course of business and maintain in good repair
         its business premises, fixtures, furniture and equipment; 

                        (m)  Engage any employee to work in a Store for a
         salary in excess of $25,000 per annum; 



                                        -24-
<PAGE>   30






                        (n)  Materially alter the terms, status or funding
         condition of any Employee Plan, except for any such alterations
         that would create no current or future obligations on the part of
         the Buyer; or

                        (o)  Commit or agree to do any of the foregoing in
         the future.  

                  5.3   TAXES.  The Seller will, on a timely basis, file
         all tax returns for and pay any and all taxes which shall become
         due or shall have accrued (a) on account of the operation of the
         business of the Seller or the ownership of the Assets on or prior
         to the Closing Date or (b) on account of the sale of the Assets
         (including a pro-rata portion of all personal property, excise and
         other taxes payable with respect to the Assets on an annual basis
         by the Seller).          

                  5.4   DELIVERY OF INTERIM FINANCIAL STATEMENTS.  As
         promptly as possible following the last day of each month after
         the date hereof, and in any event within 15 days after the end of
         each such month, the Seller shall deliver to the Buyer its balance
         sheet and related statements of income, shareholders' equity,
         retained earnings and changes in financial condition (all with
         respect to the Stores not yet acquired by Buyer) for the one-month
         period then ended, all certified by the Seller's independent
         public accountants or Seller's chief financial officer
         (collectively, the "Interim Financial Statements").

                  5.5   COMPLIANCE WITH LAWS.  The Seller will comply with
         all laws and regulations which are applicable to it, its ownership
         of the Assets or to the conduct of its business and will perform
         and comply with all contracts, commitments and obligations by
         which it is bound. 

                  5.6   CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES
         OF THE SELLER.  The Seller will not take any actions which would
         result in any of the representations or warranties set forth in
         Section 2 hereof being untrue. 

                  5.7   CONTINUING OBLIGATION TO INFORM.  From time to time
         prior to the final Closing, the Seller will deliver or cause to be
         delivered to the Buyer supplemental information concerning events
         subsequent to the date hereof which would render any statement,
         representation or warranty in this Agreement or any information
         contained in any Schedule inaccurate or incomplete in any material
         respect at any time after the date hereof until the Closing Date. 





                                        -25-
<PAGE>   31






                  5.8   EXCLUSIVE DEALING.  The Seller will not, directly
         or indirectly, through any officer, director, agent or otherwise,
         (a) solicit, initiate or encourage submission of proposals or
         offers from any person relating to any acquisition or purchase of
         all or a material portion of the Assets, or any equity interest
         in, the Seller or any equity investment, merger, consolidation or
         business combination with the Seller, or (b) participate in any
         discussions or negotiations regarding, or furnish to any other
         person, any non-public information with respect to, or otherwise
         cooperate in any way with, or assist or participate in, facilitate
         or encourage, any effort or attempt by any other person to do or
         seek any of the foregoing.  The Seller shall promptly notify the
         Buyer if any such proposal or offer, or any inquiry or contact
         with any person with respect thereto, is made.

                  5.9   NO PUBLICITY.  The Seller shall make no public
         announcement with respect to this Agreement or the transactions
         contemplated hereby without the express prior written consent of
         the Buyer.  The Seller shall hold in confidence, and use its best
         efforts to have all of its officers, directors and personnel hold
         in confidence, the terms of this Agreement and the transactions
         contemplated hereby.

              6.  SATISFACTION OF CONDITIONS.  The Seller and the Buyer
         covenant and agree to use their commercially reasonable efforts to
         obtain the satisfaction of the conditions specified in this
         Agreement.

              7.  Conditions to Obligations of the Buyer
                  --------------------------------------

                  The obligations of the Buyer under this Agreement are
         subject to the fulfillment, at each Closing Date, of the following
         conditions precedent, each of which may be waived in writing in
         the sole discretion of the Buyer:

                  7.1   CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES
         OF THE SELLER; COMPLIANCE WITH COVENANTS AND OBLIGATIONS.  The
         representations and warranties of the Seller (as updated on each
         Closing Date) shall be true on and as of each Closing Date as
         though such representations and warranties were made on and as of
         such date, except for any changes permitted by the terms hereof or
         consented to in writing by the Buyer.  The Seller shall have
         performed and complied with all terms, conditions, covenants,
         obligations, agreements and restrictions required by this
         Agreement to be performed or complied with by it prior to or at
         each Closing Date.  





                                        -26-
<PAGE>   32






                  7.2   CORPORATE PROCEEDINGS.  All corporate and other
         proceedings required to be taken on the part of the Seller to
         authorize or carry out this Agreement and to convey, assign,
         transfer and deliver the Assets shall have been taken.  

                  7.3   GOVERNMENTAL APPROVALS.  All governmental agencies,
         departments, bureaus, commissions and similar bodies, the consent,
         authorization or approval of which is necessary under any
         applicable law, rule, order or regulation for the consummation by
         the Seller of the transactions contemplated by this Agreement and
         the operation of the Seller's business by the Buyer shall have
         consented to, authorized, permitted or approved such transactions.

                  7.4   CONSENTS OF LENDERS, LESSORS AND OTHER THIRD
         PARTIES.  The Seller shall have received all requisite  consents
         and approvals of all lenders, lessors and other third parties
         whose consent or approval is required in order for the Seller to
         consummate the transactions contemplated by this Agreement,
         including, without limitation, those set forth on SCHEDULE 2.3
         attached hereto.

                  7.5   ADVERSE PROCEEDINGS.  No action or proceeding by or
         before any court or other governmental body shall have been
         instituted or threatened by any governmental body or person
         whatsoever which shall seek to restrain, prohibit or invalidate
         the transactions contemplated by this Agreement or which might
         affect the right of the Buyer to own or use the Assets after each
         Closing.

                  7.6   OPINION OF COUNSEL.  The Buyer shall have received
         an opinion of counsel to the Seller, dated as of the first Closing
         Date, in substantially the form attached hereto as EXHIBIT B.  

                  7.7   BOARD OF DIRECTORS AND SHAREHOLDER APPROVAL.  The
         shareholders of the Seller shall have duly authorized the
         transactions contemplated by this Agreement.  

                  7.8   THE ASSETS.  Except for the Permitted Encumbrances,
         at each Closing the Buyer shall receive good, clear, record and
         marketable title to the Assets related to the Store being acquired
         at such Closing, free and clear of all liens, liabilities,
         security interests and encumbrances of any nature whatsoever.  

                  7.9   UPDATE.  The Seller shall have provided the Buyer
         with a true, correct and complete list and amount, as of each
         Closing Date, of (a) the Inventory; (b) the Fixed Assets; and (c)
         the trade accounts payable and accrued liabilities of the Seller
         with respect to the Stores not yet acquired by the Buyer.  The
         Seller shall have provided the Buyer with a list of the Accounts


                                        -27-
<PAGE>   33






         Receivable, as of, or within five days prior to, the Closing Date,
         including an aging thereof, as reflected in the records of the
         Seller.

                  7.10  CASH AVAILABLE FOR WORKING CAPITAL PURPOSES.  On
         each Closing Date, the Seller will have available cash for working
         capital purposes of not less than $700 for the Store being
         acquired on such Closing Date, which cash will be transferred to
         the Buyer pursuant to the terms of this Agreement.

                  7.11  Payables.
                        --------

                        (a)  On each Closing Date, with respect to the
         Stores not yet acquired by the Buyer, the Seller will have no
         obligations to suppliers and vendors of goods and services and
         other trade creditors which are past due in accordance with their
         terms and in no event shall the Seller have any of such
         obligations outstanding for more than 60 days as of the Closing.

                        (b)  On each Closing Date, the Seller will have no
         liabilities to employees working in the Store being acquired by
         the Buyer of such Closing for accrued vacation or sick pay,
         employee benefit claims or liabilities to the Pension Benefit
         Guaranty Corporation.  

                  7.12  ENGINEER'S REPORT.  On or prior to each Closing
         Date, the Buyer shall have received the engineer's report, if any,
         referred to in Subsection 4.1(b) hereof.  

                  7.13  TAX LIEN WAIVERS.  On or prior to each Closing
         Date, the Seller shall have obtained and delivered to the Buyer
         tax lien waivers from all jurisdictions in which Assets of the
         Store being acquired by the Buyer at such Closing are located and
         which provide such tax lien waivers.  

                  7.14  CLOSING DELIVERIES.  The Buyer shall have received
         at or prior to each Closing each of the following documents:  

                        (a)  a bill of sale substantially in the form
         attached hereto as EXHIBIT C;

                        (b)  such instruments of conveyance, assignment and
         transfer, in form and substance satisfactory to the Buyer, as
         shall be appropriate to convey, transfer and assign to, and to
         vest in, the Buyer, good, clear, record and marketable title to
         the Assets being acquired;





                                        -28-
<PAGE>   34






                        (c)  such contracts, files and other data and
         documents pertaining to the Assets or the Seller's business as the
         Buyer may reasonably request;

                        (d)  such certificates of the Seller's officers and
         such other documents evidencing satisfaction of the conditions
         specified in Section 7 (including without limitation, this
         Section 7.14) as the Buyer shall reasonably request;

                        (e)  a certificate of the Secretary of State (or
         comparable issuing authority) of the state in which the Seller is
         incorporated as to the legal existence and good standing
         (including tax) of the Seller in such state, and a certificate of
         the Secretary of State (or comparable issuing authority) of each
         state or jurisdiction in which the Seller is qualified to transact
         business, as to Seller's qualification to do business in such
         state or jurisdiction;

                        (f)  certificates of the Clerk or Secretary of the
         Seller attesting to the incumbency of the Seller's officers,
         respectively, the authenticity of the resolutions authorizing the
         transactions contemplated by the Agreement, and the authenticity
         and continuing validity of the charter documents delivered
         pursuant to Subsection 2.1;

                        (g)  estoppel certificates from the lessor of the
         Store being acquired by the Buyer consenting to the assumption of
         such lease by the Buyer and representing that there are no
         outstanding claims against the Seller under any such lease;

                        (h)  the schedules listed in Subsection 7.9;

                        (i)  cross receipt executed by the Buyer and the
         Seller;

                        (j)  such other documents, instruments or
         certificates as the Buyer may reasonably request.

                  7.15  RETAIL STORE OPTION AGREEMENT.  On or prior to the
         first Closing Date the Seller shall have executed and delivered
         the Retail Store Option Agreement substantially in the form
         attached hereto as SCHEDULE 7.15.

              8.   Conditions to Obligations of the Seller
                   --------------------------------------- 

              The obligations of the Seller under this Agreement are
         subject to the fulfillment, at the Closing Date, of the following
         conditions precedent, each of which may be waived in writing at
         the sole discretion of the Seller:


                                        -29-
<PAGE>   35






                   8.1  CONTINUED TRUTH OF REPRESENTATIONS AND WARRANTIES
         OF THE BUYER; COMPLIANCE WITH COVENANTS AND OBLIGATIONS.  The
         representations and warranties of the Buyer (as updated prior to
         each Closing) in this Agreement shall be true on and as of each
         Closing Date as though such representations and warranties were
         made on and as of such date, except for any changes consented to
         in writing by the Seller.  The Buyer shall have performed and
         complied with all terms, conditions, obligations, agreements and
         restrictions required by this Agreement to be performed or
         complied with by it prior to or at the Closing Date.

                   8.2  CORPORATE PROCEEDINGS.  All corporate and other
         proceedings required to be taken on the part of the Buyer to
         authorize or carry out this Agreement shall have been taken.

                   8.3  GOVERNMENTAL APPROVALS.  All governmental agencies,
         departments, bureaus, commissions and similar bodies, the consent,
         authorization or approval of which is necessary under any
         applicable law, rule, order or regulation for the consummation by
         the Buyer of the transactions contemplated by this Agreement shall
         have consented to, authorized, permitted or approved such
         transactions.

                   8.4  CONSENTS OF LENDERS, LESSORS AND OTHER THIRD
         PARTIES.  The Buyer shall have received all requisite consents and
         approvals of all lenders, lessors and other third parties whose
         consent or approval is required in order for the Buyer to
         consummate the transactions contemplated by this Agreement at each
         such Closing, including, without limitation, those set forth on
         SCHEDULE 3.3 attached hereto, or in the event the lessor has not
         consented to an assignment to the Buyer of the lease of the Store
         being acquired by the Buyer, the Buyer has agreed to include under
         such Lease obligations arising after the Closing Date as Assumed
         Liabilities on SCHEDULE 1.4.  

                   8.5  ADVERSE PROCEEDINGS.  No action or proceeding by or
         before any court or other governmental body shall have been
         instituted or threatened by any governmental body or person
         whatsoever which shall seek to restrain, prohibit or invalidate
         the transactions contemplated by this Agreement or which might
         affect the right of the Seller to transfer the Assets.

                   8.6  OPINION OF COUNSEL.  The Seller shall have received
         an opinion of Hale and Dorr, counsel to the Buyer, dated as of the
         first Closing Date, in substantially the form attached hereto as
         EXHIBIT D.  





                                        -30-
<PAGE>   36






                   8.7  CLOSING DELIVERIES.  The Seller shall have received
         at or prior to the Closing each of the following documents: 

                        (a)  such certificates of the Buyer's officers and
         such other documents evidencing satisfaction of the conditions
         specified in this Section 8 as the Seller shall reasonably
         request;

                        (b)  a certificate of the Secretary of State of the
         State of Delaware as to the legal existence and good standing
         (including tax) of the Buyer in Delaware;

                        (c)  a certificate of the Secretary of the Buyer
         attesting to the incumbency of the Buyer's officers, the
         authenticity of the resolutions authorizing the transactions
         contemplated by this Agreement, and the authenticity and
         continuing validity of the charter documents delivered pursuant to
         Subsection 3.1;

                        (d)  Instrument of Assumption of Liabilities
         executed by the Buyer and accepted by the Seller; and

                        (e)  such other documents, instruments or
         certificates as the Seller may reasonably request.

                   8.8  RETAIL STORE OPTION AGREEMENT.  On or prior to the
         first Closing Date the Buyer shall have executed and delivered the
         Retail Store Option Agreement substantially in the form attached
         hereto as SCHEDULE 8.8.

              9.   Indemnification
                   ---------------

                   9.1  BY THE BUYER AND THE SELLER.  The Buyer and the
         Seller each hereby agrees to indemnify and hold harmless the other
         against all claims, damages, losses, liabilities, costs and
         expenses (including, without limitation, settlement costs and any
         legal, accounting or other expenses for investigating or defending
         any actions or threatened actions) reasonably incurred by the
         Buyer or the Seller in connection with each and all of the
         following:

                        (a)  Any breach by the indemnifying party of any
         representation or warranty in this Agreement;

                        (b)  Any breach of any covenant, agreement or
         obligation of the indemnifying party contained in this Agreement
         or any other agreement, instrument or document contemplated by
         this Agreement; and



                                        -31-
<PAGE>   37






                        (c)  Any misrepresentation contained in any
         statement, certificate or schedule furnished by the indemnifying
         party pursuant to this Agreement or in connection with the
         transactions contemplated by this Agreement.      

                   9.2  BY THE SELLER.  The Seller further agrees to
         indemnify and hold harmless the Buyer from any and all claims,
         damages, losses, liabilities, costs and expenses (including,
         without limitation, settlement costs and any legal, accounting or
         other expenses for investigating or defending any actions or
         threatened actions) reasonably incurred by the Buyer, in
         connection with each and all of the following:

                        (a)  Any claims against, or liabilities or
         obligations of, the Seller or against the Assets not specifically
         assumed by the Buyer pursuant this Agreement, including without
         limitation, any liabilities or obligations of the Seller for
         accrued vacation or sick pay and employee benefit claims under any
         Employee Benefit Plan;

                        (b)  The failure of the Buyer to obtain the
         protections afforded by compliance with the notification and other
         requirements of the bulk sales laws in force in the jurisdictions
         in which such laws may be applicable to either the Seller or the
         transactions contemplated by this Agreement;

                        (c)  Any violation by the Seller of, or any failure
         by the Seller to comply with, any law, ruling, order, decree,
         regulation or zoning, environmental or permit requirement
         applicable to the Seller, the Assets or its business, whether or
         not any such violation or failure to comply has been disclosed to
         the Buyer, including any costs incurred by the Buyer (i) in order
         to bring the Assets into compliance with environmental laws as a
         consequence of noncompliance with such laws on the Closing Date or
         (ii) in connection with the transfer of the Assets; 

                        (d)  Any warranty claim or product liability claim
         relating to the operation of each Store prior to the acquisition
         by the Buyer;

                        (e)  Any tax liabilities or obligations of the
         Seller; and

                        (f)  Any claims against, or liabilities or
         obligations of, the Seller with respect to obligations under
         Employee Plans not specifically assumed by the Buyer pursuant to
         this Agreement.




                                        -32-
<PAGE>   38






                   9.3  CLAIMS FOR INDEMNIFICATION.  Whenever any claim
         shall arise for indemnification hereunder the party seeking
         indemnification (the "Indemnified Party"), shall promptly notify
         the party from whom indemnification is sought (the "Indemnifying
         Party") of the claim and, when known, the facts constituting the
         basis for such claim.  In the event of any such claim for
         indemnification hereunder resulting from or in connection with any
         claim or legal proceedings by a third-party, the notice to the
         Indemnifying Party shall specify, if known, the amount or an
         estimate of the amount of the liability arising therefrom.  The
         Indemnified Party shall not settle or compromise any claim by a
         third party for which it is entitled to indemnification hereunder
         without the prior written consent of the Indemnifying Party, which
         shall not be unreasonably withheld, unless suit shall have been
         instituted against it and the Indemnifying Party shall not have
         taken control of such suit after notification thereof as provided
         in Subsection 9.4 of this Agreement.

                   9.4  DEFENSE BY INDEMNIFYING PARTY.  In connection with
         any claim giving rise to indemnity hereunder resulting from or
         arising out of any claim or legal proceeding by a person who is
         not a party to this Agreement, the Indemnifying Party at its sole
         cost and expense may, upon written notice to the Indemnified
         Party, assume the defense of any such claim or legal proceeding if
         it acknowledges to the Indemnified Party in writing its
         obligations to indemnify the Indemnified Party with respect to all
         elements of such claim.  The Indemnified Party shall be entitled
         to participate in (but not control) the defense of any such
         action, with its counsel and at its own expense.  If the
         Indemnifying Party does not assume the defense of any such claim
         or litigation resulting therefrom within 30 days after the date
         such claim is made, (a) the Indemnified Party may defend against
         such claim or litigation, in such manner as it may deem
         appropriate, including, but not limited to, settling such claim or
         litigation, after giving notice of the same to the Indemnifying
         Party, on such terms as the Indemnified Party may deem
         appropriate, and (b) the Indemnifying Party shall be entitled to
         participate in (but not control) the defense of such action, with
         its counsel and at its own expense.  If the Indemnifying Party
         thereafter seeks to question the manner in which the Indemnified
         Party defended such third party claim or the amount or nature of
         any such settlement, the Indemnifying Party shall have the burden
         to prove by a preponderance of the evidence that the Indemnified
         Party did not defend or settle such third party claim in a
         reasonably prudent manner.






                                        -33-
<PAGE>   39






                   9.5  PAYMENT OF INDEMNIFICATION OBLIGATION.  All
         indemnification by the Buyer and the Seller hereunder shall be
         effected by payment of cash or delivery of a cashier's or
         certified check in the amount of the indemnification liability.
         Notwithstanding anything herein to the contrary, the maximum
         aggregate liability of the Seller under Section 9 hereof shall not
         exceed an amount equal to the Purchase Price.  Notwithstanding
         anything to the contrary in this Section 9, Buyer shall not be
         entitled to receive, and the Seller shall not be obligated to pay,
         the first $10,000 in the aggregate of indemnity obligations
         otherwise payable by Seller to Buyer pursuant to this Section 9
         and Seller shall not be entitled to receive, and the Buyer shall
         not be obligated to pay, the first $10,000 in the aggregate of
         indemnity obligations otherwise payable by Buyer to Seller
         pursuant to this Section 9.  All indemnification liability payable
         hereunder shall be reduced by the net present value (using a
         discount rate equal to the then prime rate as set forth in THE
         WALL STREET JOURNAL) of any noncontingent tax benefits to the
         indemnified party resulting therefrom.

                   9.6  SURVIVAL OF REPRESENTATIONS; CLAIMS FOR
         INDEMNIFICATION.  All representations and warranties made by the
         parties herein or in any instrument or document furnished in
         connection herewith shall survive the Closing and any
         investigation at any time made by or on behalf of the parties
         hereto.  All such representations and warranties shall expire on
         the second anniversary of the final Closing Date, except for
         claims, if any, asserted in writing prior to such second
         anniversary, which shall survive until finally resolved and
         satisfied in full.  All claims and actions for indemnity pursuant
         to this Section 9 for breach of any representation or warranty
         shall be asserted or maintained in writing by a party hereto on or
         prior to the expiration of such two-year period.  Notwithstanding
         the above claims resulting from the failure by the Seller to pay
         when due any tax or claims relating to Seller's employee benefit
         plans shall expire one year after any applicable statute of
         limitations.

              10.  Post-Closing Agreements
                   ----------------------- 

              The Seller agrees that from and after the Closing Date:

                   10.1  Proprietary Information.
                         -----------------------

                         (a)  The Seller shall hold in confidence, and use
         its best efforts to have all of its officers, directors and
         personnel hold in confidence, all knowledge and information of a
         secret or confidential nature with respect to the business of the
         Seller and shall not disclose, publish or make use of the same


                                        -34-
<PAGE>   40






         without the consent of the Buyer, except to the extent that such
         information shall have become public knowledge other than by
         breach of this Agreement by the Seller.  

                         (b)  The Seller agrees that the remedy at law for
         any breach of this Subsection 10.1 would be inadequate and that
         the Buyer shall be entitled to injunctive relief in addition to
         any other remedy it may have upon breach of any provision of this
         Subsection 10.1.  

                   10.2  NO SOLICITATION OR HIRING OF FORMER EMPLOYEES.
         Except as provided by law, for a period of three years after the
         final Closing Date, neither the Seller nor any Affiliate thereof
         (including the Principals) shall solicit any person who was an
         employee of the Seller on the Closing Date to terminate his
         employment with the Buyer or to become an employee of the Seller
         or hire any person who was such an employee on the date hereof or
         on the Closing Date.  

                   10.3  Non-Competition Agreement.
                         -------------------------  

                         (a)  Except as otherwise set forth on
         SCHEDULE 10.3, for a period of five years after the final Closing
         Date, neither the Seller nor any Affiliate (including the
         Principals) thereof shall (i) market, rent or sell at the retail
         level any product which has the same or substantially the same
         form, function and primary application as any existing or proposed
         videotape, game or movie product marketed, rented or sold by the
         Seller on or prior to the Closing Date or (ii) engage in any
         business involving directly or indirectly the marketing, sale or
         rental at the retail level of any videotape, game or movie product
         competitive with the business of the Seller as conducted on the
         date hereof or on the Closing Date, in the United States or any
         other country in which the Seller conducted its business during
         the two years prior to the Closing Date.  Notwithstanding any
         provision to the contrary herein, in the State of Louisiana the
         noncompete period referred to above shall terminate two years
         after the date of termination of the restrictions on transfer of
         Common Stock included in Section 1.7 above.

                         (b)  The parties hereto agree that the duration
         and geographic scope of the non-competition provision set forth in
         this Subsection 10.3 are reasonable.  In the event that any court
         determines that the duration or the geographic scope, or both, are
         unreasonable and that such provision is to that extent
         unenforceable, the parties hereto agree that the provision shall
         remain in full force and effect for the greatest time period and
         in the greatest area that would not render it unenforceable.  The
         parties intend that this non-competition provision shall be deemed


                                        -35-
<PAGE>   41






         to be a series of separate covenants, one for each and every
         county of each and every state of the United States of America and
         each and every political subdivision of each and every country
         outside the United States of America where this provision is
         intended to be effective.  The Seller agrees that damages are an
         inadequate remedy for any breach of this provision and that the
         Buyer shall, whether or not it is pursuing any potential remedies
         at law, be entitled to equitable relief in the form of preliminary
         and permanent injunctions without bond or other security upon any
         actual or threatened breach of this non-competition provision.

                   10.4  Sharing of Data.
                         ---------------  

                         (a)  The Seller shall have the right for a period
         of three years following the final Closing Date to have reasonable
         access to such books, records and accounts, including financial
         and tax information, correspondence, production records,
         employment records and other similar information as are
         transferred to the Buyer pursuant to the terms of this Agreement
         for the limited purposes of concluding its involvement in the
         business of the Seller prior to the Closing Date and for complying
         with its obligations under applicable securities, tax,
         environmental, employment or other laws and regulations.  The
         Buyer shall have the right for a period of three years following
         the Closing Date to have reasonable access to those books, records
         and accounts, including financial and tax information,
         correspondence, employment records and other records which are
         retained by the Seller pursuant to the terms of this Agreement to
         the extent that any of the foregoing relates to the business of
         the Seller transferred to the Buyer hereunder or is otherwise
         needed by the Buyer in order to comply with its obligations under
         applicable securities, tax, environmental, employment or other
         laws and regulations.

                         (b)  The Seller and the Buyer agree that from and
         after the Closing Date they shall cooperate fully with each other
         to facilitate the transfer of the Assets from the Seller to the
         Buyer and the operation thereof by the Buyer.

                   10.5  USE OF NAME.  Except as set forth in Section 10.7
         below, without Buyer's prior written consent, the Seller and each
         of the Principals each agrees not to use the trade names
         identified on SCHEDULE I or any derivation thereof after the final
         Closing Date in connection with any business.  







                                        -36-
<PAGE>   42






                   10.6  COOPERATION IN LITIGATION.  Each party hereto will
         fully cooperate with the other in the defense or prosecution of
         any litigation or proceeding already instituted or which may be
         instituted hereafter against or by such party relating to or
         arising out of the conduct of the business of the Seller prior to
         or after the Closing Date (other than litigation arising out the
         transactions contemplated by this Agreement).  The party
         requesting such cooperation shall pay the out-of-pocket expenses
         (including legal fees and disbursements) of the party providing
         such cooperation and of its officers, directors, employees and
         agents reasonably incurred in connection with providing such
         cooperation, but shall not be responsible to reimburse the party
         providing such cooperation for such party's time spent in such
         cooperation or the salaries or costs of fringe benefits or similar
         expenses paid by the party providing such cooperation to its
         officers, directors, employees and agents while assisting in the
         defense or prosecution of any such litigation or proceeding.  

                   10.7  LICENSE TO REEL VIDEO.  Effective from and after
         the first Closing, Buyer hereby grants to Seller a non-exclusive,
         royalty-free right and license to use the tradename "Reel Video"
         solely in connection with the operation of the Stores not yet
         acquired by the Buyer.

                   10.8  CONDUCT OF BUSINESS.  Until September 30, 1997,
         the Buyer shall carry on the Business of the Stores acquired by it
         hereunder in a reasonably diligent and prudent manner and
         consistent with the manner in which the Buyer carries on the
         Business of the other stores owned and operated by it.

                   10.9  NON-COMPETE AGREEMENT WITH GABRIEL ACKAL.  From
         and after the first Closing Date, the Seller will take all
         commercially reasonable measures to enforce its rights under the
         Non-Compete Agreement between the Seller (then known as "Box
         Office Entertainment, Inc.") and Gabriel Ackal, dated April 4,
         1996.

                   10.10 CONFIDENTIALITY AGREEMENTS.  Within one week of
         the first Closing Date, the Seller will use its best efforts to
         cause Gabriel Ackal and William Seymour to execute and deliver
         Confidentiality Agreements to the Buyer which are in form and
         substance reasonably satisfactory to the Buyer.

              11.  Termination of Agreement
                   ------------------------

                   11.1  TERMINATION BY AGREEMENT OF THE PARTIES.  This
         Agreement may be terminated by the mutual written agreement of the
         parties hereto.  



                                        -37-
<PAGE>   43






                   11.2  TERMINATION BY REASON OF BREACH.  The obligations
         hereunder to purchase and sell any Stores not yet acquired by the
         Buyer may be terminated by the Seller, if at any time prior to a
         Closing there shall occur a material breach of any of the
         representations, warranties or covenants of the Buyer or the
         failure by the Buyer to perform any material condition or
         obligation hereunder, and may be terminated by the Buyer, if at
         any time prior to the Closing there shall occur a material breach
         of any of the representations, warranties or covenants of the
         Seller or the failure of the Seller to perform any material
         condition or obligation hereunder.

              12.  Transfer and Sales Tax
                   ----------------------  

                   Notwithstanding any provisions of law imposing the
         burden of such taxes on the Seller or the Buyer, as the case may
         be, the Seller shall be responsible for and shall pay (a) all
         sales, use and transfer taxes, and (b) all governmental charges,
         if any, upon the sale or transfer of any of the Assets hereunder.
         If the Seller shall fail to pay such amounts on a timely basis,
         the Buyer may pay such amounts to the appropriate governmental
         authority or authorities, and the Seller shall promptly reimburse
         the Buyer for any amounts so paid by the Buyer.

              13.  Brokers
                   -------

                   13.1  FOR THE SELLER.  The Seller represents and
         warrants that it has not engaged any broker or finder or incurred
         any liability for brokerage fees, commissions or finder's fees in
         connection with the transactions contemplated by this Agreement.
         The Seller agrees to indemnify and hold harmless the Buyer against
         any claims or liabilities asserted against it by any person acting
         or claiming to act as a broker or finder on behalf of the Seller.

                   13.2  FOR THE BUYER.  The Buyer agrees to pay all fees,
         expenses and compensation owed to any person, firm or corporation
         who has acted in the capacity of broker or finder on its behalf in
         connection with the transactions contemplated by this Agreement.
         The Buyer agrees to indemnify and hold harmless the Seller against
         any claims or liabilities asserted against it by any person acting
         or claiming to act as a broker or finder on behalf of the Buyer.

             14.  Notices
                  -------

                  Except to the extent otherwise provided herein, any
         notices or other communications required or permitted hereunder
         shall be sufficiently given if delivered personally or sent by
         telex, federal express, registered or certified mail, postage



                                        -38-
<PAGE>   44






         prepaid, addressed as follows or to such other address of which
         the parties may have given notice:

              To the Seller
              or any Principal:   At the address specified for
                                  this purpose on SCHEDULE I

              To the Buyer:       West Coast Entertainment Corporation
                                  9990 Global Road
                                  Philadelphia, PA  19115

              With a copy to:     Hale and Dorr
                                  60 State Street
                                  Boston, MA  02109
                                  Attn:  John H. Chory, Esq.

         Unless otherwise specified herein, such notices or other
         communications shall be deemed received (a) on the date delivered,
         if delivered personally; (b) three business days after being sent,
         if sent by registered or certified mail; or (c) on the date of
         actual receipt, if delivered by any other method.  

             15.  Arbitration
                  -----------

                  (a)  Any dispute, controversy or claim between the
         parties arising out of or relating to this Agreement, a breach
         hereof or the transactions contemplated hereby, shall be settled
         by arbitration in accordance with the provisions of this
         Section 15.  Any arbitration pursuant to this Section 15 shall be
         conducted by a single arbitrator appointed by the Philadelphia,
         Pennsylvania office of the American Arbitration Association upon
         the request of either party.  The arbitrator shall have a minimum
         of five years of experience in the area of business relevant to
         the particular dispute.  Each party shall be permitted to submit
         only one proposal to the arbitrator, and the arbitrator shall be
         required to choose one of such two proposals as the resolution of
         the dispute.  The arbitrator may proceed to a resolution notwith-
         standing the failure of a party to participate in the proceedings.
         Each of the parties shall pay its own costs and expenses in
         connection with any such arbitration, and the parties shall share
         equally in the fees and expenses of the arbitrator.  

                  (b)  The parties agree that any such arbitration will
         occur in Philadelphia, Pennsylvania, any such arbitration award
         shall be final and binding upon the parties, may be entered in any
         court having jurisdiction and shall not be appealable by either
         party in any court.




                                        -39-
<PAGE>   45






             16.  Successors and Assigns
                  ----------------------

                  This Agreement shall be binding upon and inure to the
         benefit of the parties hereto and their respective successors and
         assigns, except that the Buyer, the Seller and the Principals may
         not assign their respective obligations hereunder without the
         prior written consent of the Seller in the case of an assignment
         by the Buyer or the Buyer in the case of an assignment by the
         Seller or a Principal; provided, however, that the Buyer may
         assign this Agreement, and its rights and obligations hereunder,
         to a subsidiary or affiliate.  Any assignment in contravention of
         this provision shall be void.

             17.  Entire Agreement; Amendments; Attachments
                  -----------------------------------------

                  (a)   This Agreement, all Schedules and Exhibits hereto,
         and all agreements and instruments to be delivered by the parties
         pursuant hereto represent the entire understanding and agreement
         between the parties hereto with respect to the subject matter
         hereof and supersede all prior oral and written and all
         contemporaneous oral negotiations, commitments and understandings
         between such parties.  The Buyer, the Seller and the Principals
         may amend or modify this Agreement, in such manner as may be
         agreed upon, by a written instrument executed by the Buyer and the
         Seller.

                  (b)   If the provisions of any Schedule or Exhibit to
         this Agreement are inconsistent with the provisions of this
         Agreement, the provision of the Agreement shall prevail.  The
         Exhibits and Schedules attached hereto or to be attached hereafter
         are hereby incorporated as integral parts of this Agreement. 

             18.  Expenses
                  -------- 

                  Except as otherwise expressly provided herein, the Buyer
         and the Seller shall each pay their own expenses in connection
         with this Agreement and the transactions contemplated hereby.  

             19.  Legal Fees
                  ----------

                  In the event that legal proceedings are commenced by the
         Buyer against the Seller, or by the Seller against the Buyer, in
         connection with this Agreement or the transactions contemplated
         hereby, the party or parties which do not prevail in such
         proceedings shall pay the reasonable attorneys' fees and other
         costs and expenses, including investigation costs, incurred by the
         prevailing party in such proceedings.




                                        -40-
<PAGE>   46






             20.  Governing Law
                  -------------

                  This Agreement shall be governed by and construed in
         accordance with the laws of the State of Delaware. 

             21.  Section Headings
                  ----------------

                  The section headings are for the convenience of the
         parties and in no way alter, modify, amend, limit, or restrict the
         contractual obligations of the parties. 

             22.  Severability
                  ------------

                  The invalidity or unenforceability of any provision of
         this Agreement shall not affect the validity or enforceability of
         any other provision of this Agreement.  

             23.  Counterparts
                  ------------  

                  This Agreement may be executed in one or more
         counterparts, each of which shall be deemed to be an original, but
         all of which shall be one and the same document.










                                        -41-
<PAGE>   47






              IN WITNESS WHEREOF, this Agreement has been duly executed by
         the parties hereto as of and on the date first above written.



         (Corporate Seal)              WEST COAST ENTERTAINMENT CORPORATION

         ATTEST:                       
                                       By: /s/ T. Kyle Standley
                                          --------------------------------

                                       Title: CEO/President
         -------------------------           -----------------------------


                                       SELLER:

                                       REEL ENTERTAINMENT, INC.


                                       By: /s/ T. George Solomon, Jr.
                                          --------------------------------

                                       Title: President
                                             -----------------------------


                                       PRINCIPALS:


                                       /s/ T. George Solomon, Jr.
                                       -----------------------------------
                                       T. George Solomon, Jr.


                                       BANK ONE EQUITY INVESTORS, INC.


                                       By: /s/ Thomas Adamek
                                          --------------------------------

                                       Title: President
                                             -----------------------------





                                        -42-
<PAGE>   48






                                     Schedule I
                                     ----------
                             to Asset Purchase Agreement
                  between West Coast Entertainment Corporation and
                                       Seller

         Section of Agreement
         in Which Term, Item or
         Information is Referenced          Term or Item
         -------------------------          ------------

         Recital             Seller:   Reel Entertainment, Inc., a Louisiana
                             corporation.

         Recital             Address of Principal Office: 510 O'Keefe Avenue,
                             New Orleans, Louisiana 70113

         Recital             Principals:    T. George Solomon, Jr.
                                            Bank One Equity Investors, Inc.

         Preliminary 
         Statement:          Stores by Location:


                             6632 Jones Creek Road
                             Baton Rouge, LA 70817 (the "Woodlawn Store")

                             8685 Siegen Lane
                             Baton Rouge, LA 70810 (the "Siegen Store")

                             5421-B Johnson Street
                             Lafayette, LA 70503   (the "Time Plaza Store")

                             4050 Ryan Street
                             Lake Charles, LA 70605 (the "Lake Charles Store")



         1.1(a)(viii)        Trade Names:  Reel Entertainment, Inc.


         1.4                 Assumed Liabilities:

                             All obligations of the Seller continuing after
                             each Closing under the Lease specified on SCHEDULE
                             2.11 for the Store acquired at such Closing.

                             Accounts Payable for new release rental and sell-
                             through videotapes and interactive electronic
                             games relating to the Stores that have been



                                        -43-
<PAGE>   49






                             outstanding for 60 days or less at the Closing and
                             that have been incurred in the ordinary course of
                             business.

         1.6                 Closing Dates:

                             First Closing:   October 1, 1996  - Woodlawn Store
                             Second Closing:  December 2, 1996 - Store to be 
                                                                 determined
                             Third Closing:   March 3, 1997 - Store to be
                                                              determined
                             Fourth Closing:  May 1, 1997  - Store to be
                                                             determined


         2.2                 The Seller's authorized capital stock consists of
                             100,000 shares of Common Stock, no par value per
                             share, of which 50,000 shares are issued and
                             outstanding, 23,333 shares of Series A Preferred
                             Stock, $100 par value per share, of which 10,000
                             shares are issued and outstanding, and 11,667
                             shares of Series B Preferred Stock, $100 par value
                             per share, of which 5,000 shares are issued and
                             outstanding.


         14                  Address for notices for purposes of Section 14:

                             If to the Seller or
                             to any Principal:   Reel Entertainment, Inc.
                                                 510 O'Keefe Avenue
                                                 New Orleans, LA 70113

                             With a copy to:     B. Troy Villa, Esq.
                                                 Adams and Reese, L.L.P.
                                                 451 Florida Street
                                                 19th Floor, North Tower
                                                 Baton Rouge, LA 70801







                                        -44-

<PAGE>   1





                             DEVELOPMENT AGREEMENT
                             ---------------------










                       [EXHIBIT "C" TO OFFERING CIRCULAR]


<PAGE>   2




                              DEVELOPMENT AGREEMENT
                              ---------------------


                THIS AGREEMENT (herein "Agreement"), made and entered into this
1st day of October, 1996, by and between WEST COAST FRANCHISING COMPANY, a
Delaware corporation, with its principal offices at 9990 Global Road,
Philadelphia, Pennsylvania 19115 (herein "FRANCHISOR") and REEL ENTERTAINMENT,
INC., a Louisiana corporation, with a principal business office at 510 O'Keefe
Avenue, New Orleans, LA 70113 (herein "DEVELOPER").

                                   BACKGROUND
                                   ----------

                FRANCHISOR, its predecessors and its affiliates have expended
considerable time, skill, effort and money to originate and develop a unique and
proprietary plan, design, method and system (herein the "WEST COAST SYSTEM") for
offering to the public from distinctive retail facilities the rental and sale of
a wide range of video products, including from time to time, by way of
illustration and not limitation, prerecorded and blank videocassette tapes,
video software products, video, electronic and computer games, laser discs and
related technologically advanced products (herein collectively "Video
Products"). These Video Products are offered to the public in conjunction with
related or complementary accessories, products, supplies and services (herein
collectively "Accessories") and promotional materials, products and supplies
bearing FRANCHISOR's proprietary marks (herein collectively "Proprietary
Supplies"). The distinguishing characteristics of the WEST COAST SYSTEM include,
by way of illustration and not limitation, standards and specifications for
Video Products, Accessories and Proprietary Supplies, inventory and equipment
layout, distinctive design and decor, proprietary software, distinctive formats
and operating procedures, record keeping and reporting, promotion and
advertising, management training, proprietary marks and proprietary information,
all of which may be changed, improved and further developed by FRANCHISOR from
time to time.

                FRANCHISOR identifies the WEST COAST SYSTEM by means of certain
proprietary trademarks, service marks, trade names, logos, photographs and other
indicia of origin including, but not limited to, the service mark "WEST COAST
VIDEO[Registered Trademark]", and such other indicia of origin as FRANCHISOR 
may from time to time designate (herein collectively "Proprietary Marks"). 
These Proprietary Marks are designed to identify to the public the source of 
goods and services offered by the WEST COAST SYSTEM and to represent to the 
public high and uniform standards of quality, service and appearance.

                FRANCHISOR grants to certain qualified persons or entities who
meet FRANCHISOR's qualifications, the right to establish and operate a specified
number of retail facilities


<PAGE>   3



using the WEST COAST SYSTEM and the Proprietary Marks (herein "FRANCHISED
STORES") with a defined geographic area, subject to and in accordance with the
terms and provisions of this Agreement.

                NOW, THEREFORE, the parties hereto, in consideration of the
mutual covenants and promises herein contained and for other good and valuable
consideration, acknowledged by each of them to be satisfactory and adequate, and
each of said parties intending to be legally bound hereby, agree as follows:

                1.      DEVELOPMENT RIGHTS.
                        ------------------

                        1.1  GRANT OF DEVELOPMENT RIGHTS.  FRANCHISOR hereby 
grants to DEVELOPER and DEVELOPER hereby accepts, the right to establish and
operate thirty-one (31) FRANCHISED STORES using the WEST COAST SYSTEM, as it may
be changed, improved, modified or further developed from time to time, upon the
terms and subject to the provisions of this Agreement. The location of each
FRANCHISED STORE (herein "Location") shall be approved in advance by FRANCHISOR
as provided in Section 4.1 of this Agreement. Each Franchised Store shall be
established and operated pursuant to FRANCHISOR's Franchise Agreement (herein
the "Franchise Agreement") attached hereto as Exhibit A and incorporated herein
by reference and the addendum with respect to each FRANCHISED STORE (herein the
"Addendum"), as provided in Section 4.2 hereof. This Agreement does not grant to
DEVELOPER any right to use in any manner FRANCHISOR's Proprietary Marks or
System. DEVELOPER shall have no right under this Agreement to license others to
use in any manner the Proprietary Marks or WEST COAST SYSTEM.

                        1.2  DEVELOPMENT AREA.   DEVELOPER shall establish and 
operate its FRANCHISED STORES solely in the geographic area set forth on Exhibit
B attached hereto and incorporated herein by reference (the "Development Area").
DEVELOPER acknowledges and agrees that DEVELOPER is not granted any rights to
develop or operate FRANCHISED STORES outside of the Development Area.

                        1.3  DEVELOPMENT SCHEDULE.  Recognizing that TIME IS OF
THE ESSENCE, DEVELOPER hereby acknowledges and agrees that DEVELOPER's rights in
and to the Development Area and the grant of development rights set forth in
this Agreement are expressly conditioned upon the establishment and continuous
operation of a minimum number of FRANCHISED STORES within the Development Area
as set forth on Exhibit C attached hereto and incorporated herein by reference
(the "Development Schedule").

                In the event that DEVELOPER fails to meet the specified goals
set forth on Exhibit C attached hereto, in any stated period, all of DEVELOPER's
rights in and to territorial protection in the Development Area permanently
cease and FRANCHISOR may, in its sole discretion, grant other DEVELOPER rights
within the Development Area, otherwise franchise within the Development Area;


                                      -2-
<PAGE>   4



or establish and generate (by itself or through affiliates) company-owned video
retail facilities within the Development Area; provided however, in the event
this Agreement is terminated for breach of Section 1.3 hereof, DEVELOPER shall
continue to operate the then-established FRANCHISED STORES in accordance with
the Franchise Agreement and all Addenda thereto, as provided in Section 4.2
hereof, then existing between FRANCHISOR and DEVELOPER.

                        1.4  TERRITORIAL RIGHTS.  Except as otherwise provided 
in this Section 1, and provided that DEVELOPER is in full compliance with this
Agreement and the Franchise Agreement including all Addenda thereto, FRANCHISOR
shall not, during the "Term" of this Agreement (as defined in Section 2 hereof),
operate itself or grant others the right to operate FRANCHISED STORES within the
Development Area.

                        1.5  BEST EFFORTS.  DEVELOPER agrees that during the 
term of this Agreement, it will continuously exert its best efforts to develop
and establish FRANCHISED STORES within the Development Area.

                        1.6  RETAIL SALE AND RENTAL RESTRICTIONS.  DEVELOPER is
restricted solely to the retail sale or rental of all WEST COAST SYSTEM Video
Products, Accessories and Proprietary Supplies at the FRANCHISED STORES. Without
FRANCHISOR's prior written consent, to be exercised in FRANCHISOR's sole
discretion, DEVELOPER is expressly prohibited from engaging in the wholesale
business or distribution of any such product sold or rented at the FRANCHISED
STORES including Video Products, Accessories and Proprietary Supplies. Further,
the rights herein granted to DEVELOPER are specifically limited to the
FRANCHISED STORES within the Development Area and DEVELOPER agrees that it will
not use any aspect of the WEST COAST SYSTEM, including the Proprietary Marks, at
any other facility or location, either within or outside of the Development
Area. DEVELOPER shall not solicit, promote or advertise for business outside of
its Development Area through the use of any toll free number, the internet or
any site thereon, direct mail or other advertising method.

                        1.7  RIGHTS RESERVED BY FRANCHISOR.  Except as set forth
in Section 1.4 hereof, DEVELOPER understands and expressly acknowledges and
agrees that, both within and outside of the Development Area, FRANCHISOR (and
its affiliates) reserve at its or their sole option the rights to offer, sell,
rent and distribute all Video Products, Accessories and Proprietary Supplies
which comprise, or may in the future comprise, a part of the WEST COAST SYSTEM
and all other products and services regardless of whether such products or
services are authorized for sale as part of the WEST COAST SYSTEM, under the
Proprietary Marks licensed hereunder, or otherwise. The rights expressly
retained by FRANCHISOR include, without limitation, (i) the right to


                                      -3-
<PAGE>   5



operate itself or grant others the right to operate retail facilities offering
Video Products, Accessories and Proprietary Supplies to the public anywhere
outside the Development Area regardless of its proximity to the FRANCHISED
STORES and on such terms and conditions as FRANCHISOR, in its sole discretion,
deems appropriate; (ii) the right, and the right to grant others the right, to
develop, manufacture, market, distribute and/or sell Video Products,
Accessories, and Proprietary Supplies, through any channel of distribution
including mail order catalogs, computerized (such as the internet), telephone or
other electronic ordering systems capable of accepting orders placed from within
or outside the Development Area; and (iii) the right, subject to Section 1.8
hereof, to acquire and operate a business owning and/or operating a retail
facility within the Development Area offering for sale or rental Video Products
and Accessories (herein the "Acquired Video Store").

                        1.8  ACQUIRED VIDEO STORES.  During the term hereof, in
the event that FRANCHISOR purchases an Acquired Video Store in the Development
Area, FRANCHISOR shall, except as otherwise prohibited by law or contract, offer
to sell the Acquired Video Store to DEVELOPER for the price paid (or as
reasonably allocated in the case of a multi-store purchase) by FRANCHISOR for
such Acquired Video Store. DEVELOPER must own and operate the Acquired Video
Store as a FRANCHISED STORE in accordance with FRANCHISOR's then-current
Franchise Agreement. DEVELOPER shall have a period of thirty (30) days from the
date of receipt of written notice from the FRANCHISOR to accept or reject this
offer. In the event DEVELOPER rejects or fails to timely accept such offer,
FRANCHISOR (or its affiliates) shall have the right to own and operate the
Acquired Video Store in the Development Area and DEVELOPER shall have no rights
or claims whatsoever to the Acquired Video Store; provided, however, that for a
period of one (1) year following acquisition of the Acquired Video Store,
FRANCHISOR shall not utilize the WEST COAST VIDEO_ service mark as the trade
name of the Acquired Video Store.

                        1.9  PRINCIPAL OWNERS GUARANTY.  An "Owner" for purposes
of this Agreement is defined as each person or entity holding direct or
indirect, legal or beneficial Ownership Interests in DEVELOPER, and each person
who has other direct or indirect property rights in DEVELOPER or this Agreement.
"Ownership Interests" for purposes of this Agreement is defined to mean in
relation to (i) a corporation, the legal or beneficial ownership of shares in
the corporation; (ii) a partnership, the legal or beneficial ownership of a
general or limited partnership interest; (iii) a limited liability company, the
legal or beneficial ownership of units or membership interests in the limited
liability company; or (iv) a trust, the ownership of a beneficial interest of
such trust. A "Principal Owner" for purposes of this Agreement is an owner which


                                      -4-
<PAGE>   6



                                        1.9.1  is a general partner in 
DEVELOPER; or

                                        1.9.2  has a direct or indirect equity 
interest in DEVELOPER of five percent (5%) or more (regardless of whether such
owner is entitled to vote therein); or

                                        1.9.3  is designated as a Principal 
Owner in Exhibit D of this Agreement.

All Principal Owners of DEVELOPER shall be disclosed on Exhibit D to this
Agreement. DEVELOPER shall cause all Principal Owners and their spouses as of
the date of this Agreement to execute and deliver to FRANCHISOR concurrently
with the execution of this Agreement the form of Guaranty and Assumption of
DEVELOPER's Obligations attached hereto as Exhibit E and incorporated herein by
reference (the "Guaranty"). All persons or entities that become Principal Owners
following the date of this Agreement and their spouses shall promptly execute
and deliver to FRANCHISOR, the Guaranty.

                2.      TERM.
                        -----

                        Unless sooner terminated in accordance with the terms 
and provisions of this Agreement, the term of this Agreement and all rights
granted hereunder shall expire on the earlier of: (1) the last date specified in
the Development Schedule; or (2) the date when DEVELOPER has open and in
operation all of the FRANCHISED STORES required by the Development Schedule set
forth at Exhibit C. Thereafter, FRANCHISOR shall be entitled to establish and
operate, and license others to establish and operate FRANCHISED STORES or
FRANCHISOR (or its affiliates) owned retail video facilities whether or not
using the WEST COAST SYSTEM in the Development Area, except as may otherwise be
provided under the Franchise Agreement and all Addenda thereto, which have been
executed between the FRANCHISOR and DEVELOPER.

                3.      DEVELOPMENT FEE.
                        ----------------

                        In consideration of the development rights granted 
herein, DEVELOPER shall pay to FRANCHISOR, upon execution of this Agreement, a
development fee of One Hundred Ninety-Four Thousand Dollars ($194,000.00)
(herein the "Development Fee"), receipt of which is hereby acknowledged by
FRANCHISOR. The Development Fee is hereby deemed fully earned and non-refundable
upon execution of this Agreement in consideration of the administrative and
other expenses incurred by the FRANCHISOR and for the development opportunities
lost or deferred as a result of the rights granted DEVELOPER herein. Payment of
the Development Fee shall be as follows: One Hundred Thousand Dollars
($100,000.00) on or before October 1, 1996, Sixty-nine Thousand Dollars
($69,000.00) to be


                                      -5-
<PAGE>   7



paid on or before October 1, 1997 and Twenty-Five Thousand Dollars ($25,000.00)
to be paid on or before October 1, 1998.

                4.      DUTIES OF DEVELOPER.
                        --------------------

                        4.1  Site Selection and Leases.
                             --------------------------

                                4.1.1  SITE SELECTION.  DEVELOPER shall comply 
with FRANCHISOR's then-current specifications regarding site selection for each
of the Locations of the FRANCHISED STORES. DEVELOPER hereby acknowledges and
agrees that FRANCHISOR's approval of each of the Locations does not constitute
an assurance, representation or warranty of any kind, expressed or implied, as
to the suitability of the Locations for FRANCHISED STORES or for any other
purpose. FRANCHISOR's approval of Locations indicates only that FRANCHISOR
believes a Location complies with acceptable minimum criteria established by
FRANCHISOR solely for its purposes as of the time of evaluation. DEVELOPER and
FRANCHISOR acknowledge that application of criteria that have been effective
with respect to other locations may not be predictive of potential for the
FRANCHISED STORES; and that, subsequent to FRANCHISOR's approval of a Location,
demographic and/or economic factors, such as competition from other similar
businesses, included in or excluded from FRANCHISOR's criteria could change,
thereby altering the potential of a Location. Such factors are unpredictable and
are beyond FRANCHISOR's control. FRANCHISOR shall not be responsible for the
failure of a Location to meet DEVELOPER's expectations as to revenue or
operational performance. DEVELOPER further acknowledges and agrees that its
acceptance of a particular site for the operation of a FRANCHISED STORE at a
Location is based on its own independent investigation of the suitability of the
Location. FRANCHISOR will approve or disapprove sites by delivery of written
notice to DEVELOPER. FRANCHISOR agrees to exert its reasonable best efforts to
deliver such notification to DEVELOPER within thirty (30) days following receipt
by FRANCHISOR of complete information with respect to a particular site, as
required by FRANCHISOR.

                                4.1.2  LEASES.  Any and all leases, subleases or
other agreements entered into by DEVELOPER to secure the Locations of FRANCHISED
STORES must, at a minimum, meet with FRANCHISOR's prior written approval and any
such lease or purchase document must be conditional upon such approval, which
approval shall not be unreasonably withheld by FRANCHISOR. The following
provisions shall be in DEVELOPER's lease or purchase agreement with respect to
each FRANCHISED STORE:

                                                4.1.2.1  A minimum lease term of
five (5) years, with a minimum renewal term, at lessee's option of an additional
five (5) years.


                                      -6-
<PAGE>   8



                                                4.1.2.2  In the event of the 
unauthorized transfer, expiration or termination of the Franchise Agreement and
Addendum thereto with respect to a FRANCHISED STORE, for any reason, FRANCHISOR
shall have the option for thirty (30) days to assume the obligations under said
lease, and at any time thereafter to reassign the lease to another franchisee
(which lessor, sublessor or renter shall reasonably approve);

                                                4.1.2.3  The lessor, sublessor 
or renter will furnish to FRANCHISOR written notice specifying any default and
the method of curing any such default (except that if default is in the nature
of nonpayment of rent, FRANCHISOR shall have but thirty (30) days from receipt
of such notice to cure said default) and succeed to DEVELOPER's interest in such
lease;

                                                4.1.2.4  The lessor, sublessor 
or renter will accept FRANCHISOR or its designee (which lessor, sublessor or
renter shall reasonably approve) as a substitute tenant under the terms and
provisions of the lease upon notice from FRANCHISOR that it is exercising its
right to succeed to the interest of DEVELOPER in such lease;

                                                4.1.2.5  Any lease entered into
by DEVELOPER shall provide that it may not be modified or amended without
FRANCHISOR's prior written consent which shall not be unreasonably withheld, and
that FRANCHISOR shall be promptly provided with copies of all such proposed
modifications or amendments and, when executed, true and correct copies of such
executed modifications or amendments; and

                                                4.1.2.6  All of the foregoing 
constitute rights but not obligations on the part of FRANCHISOR to assume the
rights and responsibilities of DEVELOPER under any lease, sublease or other
rental arrangement.

                        4.2  EXECUTION OF ADDENDUM TO FRANCHISE AGREEMENT.  Upon
approval of a site by FRANCHISOR for the Location of a FRANCHISED STORE,
FRANCHISOR shall send to DEVELOPER the Addendum to Franchise Agreement in the
form of Exhibit F, attached hereto and incorporated herein by reference, any
supporting agreements in form for execution by DEVELOPER and a copy of the
FRANCHISOR's then-current Offering Circular. The Addendum to Franchise Agreement
shall provide that all of the terms and provisions of the Franchise Agreement
attached as Exhibit A to this Agreement govern the relationship of FRANCHISOR
and DEVELOPER with respect to the FRANCHISED STORE. DEVELOPER shall execute and
return to FRANCHISOR, within twenty (20) days following FRANCHISOR's delivery
thereof, a fully executed Addendum to Franchise Agreement, any supporting
agreements, together with a fully executed receipt for the Offering Circular and
the fees required to be paid upon execution of the Addendum to Franchise
Agreement. In no event may a FRANCHISED STORE be opened for business prior to



                                   -7-
<PAGE>   9



FRANCHISOR's receipt of the fully executed Addendum to Franchise Agreement, all
supporting agreements, the Offering Circular receipt and all required payments.

                        4.3  STORE DESIGN SPECIFICATIONS.  FRANCHISOR shall 
furnish to DEVELOPER specifications of FRANCHISOR's then-current requirements
for construction, design, decoration and layout for FRANCHISED STORES (herein
the "Store Design Specifications"). DEVELOPER acknowledges and agrees that the
Store Design Specifications are an integral part of the WEST COAST SYSTEM and
form a part of the trade dress of the WEST COAST SYSTEM and that, therefore, the
FRANCHISED STORES will be developed, constructed and designed in accordance with
the then-current Store Design Specifications. With respect to each of the
FRANCHISED STORES, DEVELOPER shall (i) submit to FRANCHISOR detailed
construction plans and specifications and space plans for each of the FRANCHISED
STORES that comply with the Store Design Specifications and all applicable
ordinances, building codes, permit requirements, and lease requirements and
restrictions; (ii) obtain all required zoning changes, planning consents,
building, utility, sign, health, sanitation and business permits, licenses and
approvals and any other required permits and licenses; (iii) construct all
required improvements in compliance with construction plans and specifications
approved by FRANCHISOR; and (iv) decorate and layout the FRANCHISED STORES in
compliance with Store Design Specifications and plans and specifications
approved by FRANCHISOR. DEVELOPER shall at its own expense obtain and be
responsible for qualified architectural and engineering services as may be
required to adapt FRANCHISOR's Store Design Specifications to the FRANCHISED
STORES and to applicable local or state laws, regulations or ordinances.
DEVELOPER shall also bear the cost of preparing, for FRANCHISOR's approval, any
plans containing material deviations or modifications from the Store Design
Specifications. In that event, DEVELOPER shall be charged an hourly
architectural fee for FRANCHISOR's designated architect to review such plans.

                        4.4  OPENING INVENTORY.  In connection with the opening
of each of the FRANCHISED STORES, DEVELOPER shall purchase an opening inventory
of Video Products, Accessories and Proprietary Supplies only from approved
suppliers and in accordance with FRANCHISOR's inventory specifications (herein
the "Opening Inventory") for the FRANCHISED STORES.

                        4.5  Training.
                             --------- 

                                4.5.1  Prior to opening of the first FRANCHISED
STORE, DEVELOPER and DEVELOPER's manager shall attend and complete to
FRANCHISOR's satisfaction an initial training program conducted by FRANCHISOR.
In the event that DEVELOPER designates itself as a manager, then DEVELOPER shall
also designate one other employee as an assistant manager who shall


                                      -8-
<PAGE>   10



also attend and complete to FRANCHISOR's satisfaction the initial training
program. Thereafter, with respect to each FRANCHISED STORE, DEVELOPER must
designate a manager who shall attend and complete to FRANCHISOR's satisfaction
an initial training program conducted by FRANCHISOR;

                                4.5.2  DEVELOPER shall be solely responsible for
all costs and expenses incurred on its own behalf and by its employees in
connection with the training programs;

                                4.5.3  At FRANCHISOR's request, any person 
employed by DEVELOPER as a manager or assistant manager subsequent to the
opening of each of the FRANCHISED STORES shall be required to attend
FRANCHISOR's initial training program. DEVELOPER shall pay to FRANCHISOR a
training fee at the then-current rate imposed by FRANCHISOR for the initial
training of such managers or assistant manager subsequently employed by
DEVELOPER. Such training fee shall be in addition to any other training costs to
be borne by DEVELOPER as provided herein;

                                4.5.4  DEVELOPER shall employ sufficient 
qualified personnel to operate the FRANCHISED STORES. All employees shall wear
the then-current WEST COAST uniform, as designated by FRANCHISOR. DEVELOPER
agrees to maintain, and assure that all of its employees maintain, the highest
quality standards of professionalism and integrity in the operation of the
FRANCHISED STORES. DEVELOPER agrees to screen carefully all of its employees
prior to employment and to employ only those who have sufficient work experience
or training and who meet such other requirements as may be reasonably prescribed
by FRANCHISOR; and

                                4.5.5  DEVELOPER and other employees reasonably
designated by FRANCHISOR shall attend such courses, seminars and other training
and re-training or refresher programs as FRANCHISOR may from time to time
reasonably require and DEVELOPER and its other employees shall meet all
reasonable performance standards in connection with such programs as established
from time to time by FRANCHISOR.

                        4.6     OPERATIONS MANUAL.  At the commencement of the 
initial training program as set forth in Section 4.5 hereof, FRANCHISOR shall
provide on loan to DEVELOPER one copy of its proprietary operations manual
(herein the "Operations Manual") for each of the FRANCHISED STORES. DEVELOPER
shall operate the FRANCHISED STORE in conformity with the standards,
specifications, techniques and procedures as FRANCHISOR may from time to time
reasonably prescribe in the Operations Manual, or as otherwise directed in
writing by FRANCHISOR to DEVELOPER. The Operations Manual shall at all times
remain FRANCHISOR's property. FRANCHISOR may, from time to time, revise the
content of said


                                      -9-
<PAGE>   11



Operations Manual and DEVELOPER expressly agrees to comply with each changed
requirement after notice thereof from FRANCHISOR.

                        4.7  Operations of the FRANCHISED STORES.
                             ------------------------------------

                                4.7.1  COMPLIANCE WITH APPLICABLE LAWS.  
DEVELOPER shall obtain all required government licenses and permits for the
establishment and operation of the FRANCHISED STORES and maintain such licenses
and permits in full force and effect throughout the term of this Agreement.
DEVELOPER shall operate the FRANCHISED STORES in compliance with all applicable
local, state and federal statutes, rules, ordinances and regulations and shall
take prompt and immediate action to correct any violation set forth in any
notice issued by any governmental or municipal authority, with respect to the
establishment and/or operation of the FRANCHISED STORES.

                                4.7.2  VIDEO PRODUCTS, ACCESSORIES AND 
PROPRIETARY SUPPLIES. DEVELOPER shall offer for retail sale or rental at all
times only such Video Products, Accessories and Proprietary Supplies as conform
with FRANCHISOR's standards and specifications, and not deviate by offering
non-conforming products of any kind at the FRANCHISED STORES without
FRANCHISOR's prior written consent.

                        4.8     APPROVED SUPPLIERS.  DEVELOPER shall purchase or
lease all products, supplies, services and equipment required for the operation
of the FRANCHISED STORES (including Video Products, Accessories and Proprietary
Supplies) solely from suppliers who demonstrate to the continuing reasonable
satisfaction of FRANCHISOR, the ability to meet FRANCHISOR's reasonable
standards and specifications; who possess adequate quality controls and capacity
to supply DEVELOPER's needs promptly and reliably; and who have been approved in
writing by FRANCHISOR and not thereafter disapproved. FRANCHISOR shall furnish
to DEVELOPER a list of approved suppliers. If DEVELOPER desires to purchase or
lease any unapproved product, supplies, service or equipment or purchase or
lease any approved product, supplies, service or equipment from an unapproved
supplier, DEVELOPER shall notify FRANCHISOR in writing and request approval.
FRANCHISOR shall have the right to require that its representatives be permitted
to inspect the proposed supplier's facilities and test or evaluate the proposed
supplier's product, supplies, service or equipment. FRANCHISOR shall have the
right to request that samples be delivered to it or to an independent testing
facility chosen by FRANCHISOR. A charge not to exceed the reasonable cost of the
inspection and the actual cost of the test shall be paid by DEVELOPER or the
supplier. FRANCHISOR will, within thirty (30) days of its receipt of a completed
request and completion of the evaluation and testing, notify DEVELOPER in
writing of its approval or disapproval of the supplier and/or the proposed
product, supplies, service or equipment. FRANCHISOR reserves the


                                      -10-

<PAGE>   12



right, at its option, to reinspect the facilities of any such approved supplier
and to re-test or re-evaluate any previously approved products, supplies,
service or equipment and to revoke its approval upon the supplier's failure to
continue to meet any of FRANCHISOR's then-existing supplier, product, equipment
or service criteria, or as otherwise reasonably determined by FRANCHISOR.

                        4.9     Insurance.
                                ----------

                                DEVELOPER agrees to secure, prior to the opening
of each of the FRANCHISED STORE and to maintain in full force and effect during
the term of this Agreement, at DEVELOPER's expense, insurance policies
protecting DEVELOPER, FRANCHISOR as an additional insured, and their respective
officers, directors, shareholders and employees, against any loss, liability,
personal injury, death, property damage or expense whatsoever arising or
occurring in connection with this Agreement and the operations of each of the
FRANCHISED STORES, as well as such other insurance as FRANCHISOR may reasonably
require.

                5.      FEES.
                        -----

                        5.1  INITIAL FRANCHISE FEES.  DEVELOPER shall pay to 
FRANCHISOR an Initial Franchise Fee of One Thousand ($1,000.00) Dollars, for
each of the FRANCHISED STORES granted pursuant to this Agreement, payable upon
execution of each Addendum to Franchise Agreement, as set forth in Section 4.2
hereof.

                        5.2  CONTINUING ROYALTY FEES.  DEVELOPER shall pay to 
FRANCHISOR continuing monthly royalty fees, continuing monthly national
marketing fund payments and such other payments for each of the FRANCHISED
STORES in accordance with FRANCHISOR's payment requirements as set forth in the
Franchise Agreement.

                6.      PROPRIETARY MARKS.
                        ------------------

                        6.1  DEVELOPER shall use only the Proprietary Marks 
designated by FRANCHISOR and shall use them only in the manner authorized and
permitted pursuant to the Franchise Agreement and by FRANCHISOR.

                        6.2  DEVELOPER shall use the Proprietary Marks only in
conjunction with the operation of the FRANCHISED STORES and in accordance with
the Operations Manual.

                        6.3  DEVELOPER's right to use the Proprietary Marks is
limited to such uses as are authorized under the Franchise Agreement, and any
unauthorized use thereof shall constitute an infringement of FRANCHISOR's
rights.


                                      -11-
<PAGE>   13



                        6.4  DEVELOPER shall not make use of the Proprietary 
Marks, including the mark, WEST COAST or any part thereof, in its corporate name
or in any other business or legal entity.

                        6.5  In the event that litigation by a third party 
involving the Proprietary Marks is instituted or threatened against DEVELOPER,
DEVELOPER shall promptly notify FRANCHISOR and shall cooperate fully in
defending or settling such litigation. In the event FRANCHISOR undertakes the
defense or prosecution of any litigation pertaining to the Proprietary Marks,
DEVELOPER agrees to execute any and all documents and do such acts and things as
may, in the opinion of FRANCHISOR's counsel, be necessary or appropriate in the
litigation. FRANCHISOR shall have the sole right and discretion to take such
action as it deems appropriate. Provided DEVELOPER is in compliance with this
Agreement, FRANCHISOR will defend DEVELOPER, at FRANCHISOR's expense, against
any third party claim, suit or demand involving the Proprietary Marks and
arising out of DEVELOPER's authorized use thereof.

                        6.6  DEVELOPER expressly acknowledges and agrees that:

                                6.6.1  FRANCHISOR has the sole and exclusive 
rights and interest in and to the Proprietary Marks and the goodwill associated
thereto.

                                6.6.2  DEVELOPER will not, directly or 
indirectly, contest the validity or the ownership of the Proprietary Marks.

                                6.6.3  DEVELOPER acquires no right, title or 
interest in the Proprietary Marks, except for the non-exclusive license to use
the Proprietary Marks pursuant to the Franchise Agreement and all Addenda
thereto.

                                6.6.4  Any and all goodwill arising from 
DEVELOPER's use of the Proprietary Marks pursuant to the Franchise Agreement and
all Addenda thereto shall inure solely and exclusively to the benefit of
FRANCHISOR. Upon expiration or termination of this Agreement, no monetary amount
shall be assigned, for any reason and for any purpose whatsoever, to any
goodwill in connection with DEVELOPER's use of the Proprietary Marks pursuant to
the Franchise Agreement.

                7. CONFIDENTIAL OPERATIONS MANUAL, CONFIDENTIAL INFORMATION AND
                   ------------------------------------------------------------
                   NON-DISCLOSURE.
                   ---------------

                        7.1  Confidential Manuals.
                             ---------------------


                                      -12-
<PAGE>   14



                                7.1.1  DEVELOPER shall at all times treat the 
Operations Manual and other manuals created for or approved for use in the
establishment and operation of the FRANCHISED STORES, and the information
contained therein as confidential, and shall use all reasonable efforts to
maintain such information as secret and confidential (herein collectively the
"Confidential Manuals"). DEVELOPER shall not, at any time, without FRANCHISOR's
prior written consent, copy, duplicate, record or otherwise reproduce the
Confidential Manuals, in whole or in part, nor otherwise make the same available
to any unauthorized person.

                                7.1.2  DEVELOPER shall conduct the operation of
the FRANCHISED STORE in accordance with FRANCHISOR's methods and procedures as
prescribed from time to time in the Confidential Manuals and in all supplemental
bulletins and notices, which shall be deemed a part thereof.

                                7.1.3  The Confidential Manuals may be modified 
from time to time to reflect changes in the image, decor, design, format,
appearance, methods, standards and specifications and operating procedures
approved or required for FRANCHISED STORES, and all such modifications shall be
binding upon DEVELOPER upon being mailed or otherwise delivered to it, as if
originally set forth therein; provided, however, that such modifications shall
not impose any obligations that are materially more onerous or costly than those
imposed by the Franchise Agreement.

                                7.1.4  DEVELOPER will maintain the Confidential
Manuals strictly confidential and will not at any time copy any part of the
Confidential Manuals, disclose any information contained in the Confidential
Manuals to others (except to the extent such information is otherwise lawfully
publicly known or available) or permit others access to the Confidential
Manuals, except as may be required to DEVELOPER's employees, provided that such
employees have signed FRANCHISOR's form of non-disclosure and non-competition
agreement, as set forth in an exhibit to the Franchise Agreement.

                                7.1.5  The Confidential Manuals shall at all
times remain FRANCHISOR's exclusive property and shall be returned to FRANCHISOR
promptly upon termination or expiration of this Agreement for any reason
whatsoever. DEVELOPER understands and agrees that it is of substantial value and
importance to FRANCHISOR and other franchisees, as well as to the DEVELOPER,
that the WEST COAST SYSTEM developed by FRANCHISOR establish and maintain a
common identity. DEVELOPER agrees and acknowledges that compliance with the WEST
COAST SYSTEM and the Confidential Manuals are essential to preserve, maintain
and enhance the reputation, trade demand and goodwill built up by the WEST COAST
SYSTEM, and the Proprietary Marks used in connection therewith; and that failure
of DEVELOPER to operate the FRANCHISED STORES in accordance with the WEST COAST
SYSTEM and the Confidential Manuals


                                      -13-
<PAGE>   15



will cause irreparable damage to FRANCHISOR and its other franchisees, as well
as to DEVELOPER.

                        7.2  Confidential Information.
                             -------------------------

                                DEVELOPER, for itself and all of its agents and 
employees, shall not, during the term of this Agreement or at any time
thereafter, communicate, divulge or use for the benefit of any other person,
persons, partnership, association or corporation, any confidential information,
knowledge, or know-how concerning the methods of operation of the WEST COAST
SYSTEM which may be communicated to DEVELOPER, or of which DEVELOPER may be
apprised, pursuant to the terms of this Agreement or the Franchise Agreement.
DEVELOPER shall divulge such confidential information only to such of its
employees as must have access to it in order to operate the FRANCHISED STORES.

                        7.3.  Nondisclosure.
                              --------------

                                DEVELOPER shall not, at any time, either during
or after the term of this Agreement, copy or duplicate, or permit the copying or
duplication, nor publish, disclose or in any manner reveal, or permit the
publication, disclosure or revelation in any manner, to any person or entity,
except employees of DEVELOPER any portion of the Confidential Manuals,
supplements, addenda or amendments thereto, or any other information or material
supplied by FRANCHISOR to DEVELOPER and designated as confidential information.
DEVELOPER hereby recognizes and agrees that these materials and information are
proprietary trade secrets of FRANCHISOR and will be disclosed to DEVELOPER in
strict confidence solely for use in the development and operation of the
FRANCHISED STORES during the term of this Agreement and on the condition that
DEVELOPER will not use these trade secrets in any other business or capacity.
DEVELOPER acknowledges and agrees that it will not acquire any interest in the
trade secrets, other than the right to utilize them in the operation of the
FRANCHISED STORES during the term hereof and that DEVELOPER will maintain the
confidentiality of these trade secrets during and after the term of this
Agreement.

                        7.4  Confidentiality Agreements.
                             ---------------------------

                                All persons affiliated with DEVELOPER, including
Owners, Principal Owners, directors, officers, partners, shareholders and
managers, and other key employees who have access to the Confidential Manuals,
shall execute the Confidentiality and Restrictive Covenant Agreement set forth
as Exhibit "G" hereto and incorporated herein by reference.

                8. RECORD KEEPING, MODEM REPORTING AND REPORTING.
                   ----------------------------------------------


                                      -14-
<PAGE>   16



                        8.1  RECORD KEEPING.  During the term of this Agreement,
DEVELOPER shall maintain and preserve, for at least six (6) years from the date
of their preparation, full, complete and accurate books, records and accounts
with respect to DEVELOPER. DEVELOPER shall establish and maintain in accordance
with good business practices, complete books of account and records from which
Gross Revenues of the FRANCHISED STORES may be determined as of the close of
business of each month during the term of this Agreement. DEVELOPER shall send
FRANCHISOR monthly, along with its payment of the Royalty Fees, a written report
showing the Gross Revenues of the FRANCHISED STORES during the preceding month
and such other information as requested by FRANCHISOR on a report form
prescribed by FRANCHISOR. Such report shall include such forms, reports,
records, software information and other data as FRANCHISOR may reasonably
require.

                        8.2  FRANCHISOR ACCESS BY MODEM.  FRANCHISOR shall have
the right, at all times, to access its proprietary software through a modem, or
otherwise for purposes of ensuring DEVELOPER's compliance with this Agreement
and for reporting of information required to be submitted to FRANCHISOR with
respect to each of the FRANCHISED STORES.

                        8.3  ANNUAL REPORTS.  DEVELOPER shall submit to 
FRANCHISOR annually, within ninety (90) days after the end of each fiscal year
of DEVELOPER, financial statements covering the previous twelve (12) month's
operation of DEVELOPER and each of the FRANCHISED STORES certified as true and
correct by an executive officer of DEVELOPER, prepared on a review basis by a
certified public accountant reasonably acceptable to FRANCHISOR in accordance
with generally accepted accounting principles, applied on a consistent basis and
in accordance with customary industry practices and in sufficient detail to
provide accurate and complete information covering each of the FRANCHISED
STORES, during such fiscal year. In addition, such information shall be on both
a combined basis and on a per FRANCHISED STORE basis in a format determined by
FRANCHISOR.

                        8.4  INSPECTION OF RECORDS.  FRANCHISOR or its 
designated agents shall have the right at all reasonable times and on reasonable
notice to examine, at its expense, the books, records, and tax returns of
DEVELOPER with respect to each of the FRANCHISED STORES including all documents
in the care, custody, possession or control of DEVELOPER in connection with the
operations of each of the FRANCHISED STORES. FRANCHISOR shall also have the
right, at any time, and at its own expense, to have an audit made of the books
of DEVELOPER. If FRANCHISOR's accountants indicate that there has been an
understatement of Gross Revenues in any given period with respect to any of the
FRANCHISED STORES, then DEVELOPER shall immediately pay to FRANCHISOR the amount
understated in addition to interest from the date such amount was due until paid
at a rate equal to eighteen


                                      -15-
<PAGE>   17



(18%) percent per annum, or, if less, at the maximum rate permitted by law. If
any understatement of Gross Revenues is in the amount of three (3%) percent or
more, or if FRANCHISOR's audit reveals any material or willful violation of this
Agreement, the Franchise Agreement, or any Addenda thereto, DEVELOPER shall, in
addition, reimburse FRANCHISOR for any and all costs and expenses connected with
the inspection (including, without limitation, travel expenses, compensation to
FRANCHISOR's representatives and reasonable accounting fees). The foregoing
remedies shall be in addition to any other remedies FRANCHISOR may have,
including the right to terminate this Agreement, of the Franchise Agreement and
Addenda thereto.

                9.      CONDITIONS OF TRANSFER OF INTEREST.
                        -----------------------------------

                        9.1     Transfer by Developer.
                                ----------------------

                                Developer understands and acknowledges that the
rights and duties set forth in this Agreement are unique to DEVELOPER, and are
granted in reliance upon the business skill, financial capacity and personal
character of DEVELOPER and each of its Principal Owners. Therefore, neither
DEVELOPER nor any immediate or remote successor to any part of DEVELOPER'S
interest in this Agreement, nor any individual, partnership, corporation or
other legal entity which directly or indirectly controls DEVELOPER, shall sell,
assign, transfer, convey, sublease, pledge, mortgage or otherwise encumber the
following without the prior written consent of FRANCHISOR:

                                9.1.1  any right or interest created by this 
Agreement, the Franchise Agreement or any Addenda thereto;

                                9.1.2  any of the FRANCHISED STORES, including 
any portion of the assets therein;

                                9.1.3  any of the ownership interests in 
DEVELOPER; or

                                9.1.4  this Agreement.

                        9.2     REQUIREMENTS OF TRANSFER.  FRANCHISOR shall not 
unreasonably withhold its consent to a transfer of any ownership interests in
DEVELOPER provided that DEVELOPER shall have been in full compliance with this
Agreement, the Franchise Agreement and Addenda thereto, and that all of the
following conditions are met prior to the time of the proposed transfer:

                                9.2.1  All of DEVELOPER's accrued monetary 
obligations to FRANCHISOR, shall have been satisfied including all such
obligations arising under the Franchise Agreement and Addenda thereto;


                                      -16-
<PAGE>   18



                                9.2.2  The transferor shall have first offered 
to sell such interest to FRANCHISOR pursuant to Section 9.4 hereof.

                                9.2.3  The transferor's right to receive 
compensation will be subordinated and secondary to obligations owed to
FRANCHISOR or other outstanding obligations due to FRANCHISOR from the
transferor, or DEVELOPER;

                                9.2.4  The transferor shall have executed a 
general release, in a form satisfactory to FRANCHISOR, of any and all claims
against FRANCHISOR, and its officers, directors, shareholders, affiliates,
representatives, agents and employees, in their corporate and individual
capacities;

                                9.2.5  The transferee shall enter into a written
assignment, in a form satisfactory to FRANCHISOR, assuming and agreeing to
discharge all of DEVELOPER's obligations under this Agreement;

                                9.2.6  The transferee shall demonstrate to 
FRANCHISOR's satisfaction that it meets FRANCHISOR's educational, managerial and
business standards, possesses a good aptitude, moral character, business
reputation and ability as may be evidenced by prior related business experience
or otherwise; has adequate financial resources and capital to fulfill the
obligations of DEVELOPER. DEVELOPER shall provide FRANCHISOR with such
information as FRANCHISOR may require in its then-current franchise application
form, in order to make such determination concerning each such proposed
transferee, including by way of illustration and not limitation, a ten (10) year
employment history, financial statements and tax returns for the most recent
three (3) year period and three (3) references, one of which must be a bank
reference. FRANCHISOR may reasonably object to a proposed transferee if the
proposed transfer would harm the WEST COAST SYSTEM or place FRANCHISOR at a
competitive disadvantage with respect to its proprietary information and the
WEST COAST SYSTEM;

                                9.2.7  DEVELOPER shall pay FRANCHISOR a transfer
fee which shall be Twenty-Five Thousand ($25,000.00) Dollars to cover
administrative and other expenses, in connection with the transfer.

                        9.3     SECURITIES OFFERINGS.  All materials required 
for any offer or sale of securities of DEVELOPER by federal or state law shall
be submitted to FRANCHISOR for review, approval, and consent prior to their
being filed with any government agency; and any materials to be used in any
exempt offering shall be submitted to the FRANCHISOR for review, approval and
consent prior to their use. No DEVELOPER offering shall imply (by use of the
Proprietary Marks or otherwise) that FRANCHISOR is participating


                                      -17-
<PAGE>   19



as an underwriter, issuer, or offeror of DEVELOPER's or FRANCHISOR's securities;
and the FRANCHISOR's review of any offering shall be limited solely to the
subject of the relationship between DEVELOPER and FRANCHISOR. DEVELOPER and the
other participants in the offering must fully indemnify FRANCHISOR in connection
with the offering (subject to such limitations which are customary in offerings
of this nature). For each proposed offering, DEVELOPER shall pay to FRANCHISOR a
non-refundable fee of Five Thousand Dollars ($5,000.00), or such greater amount
necessary to reimburse FRANCHISOR for its reasonable costs and expenses
associated with reviewing the propose offering, including, without limitation,
legal and accounting fees. If the documentation with respect to any such offer
or sale is significantly less than what would normally be required in the case
of such an offering, then the fee DEVELOPER shall pay to FRANCHISOR for its
costs and expenses shall be adjusted downward in order to reflect the amount of
time actually expended in connection with such review. DEVELOPER shall give
FRANCHISOR written notice at least ninety (90) days prior to the date of
commencement of any such offering. Any such offering shall be subject to
FRANCHISOR's right of first refusal, as set forth in Section 9.4 hereof.

                        9.4     RIGHT OF FIRST REFUSAL.  If any party holding 
any interest in DEVELOPER, in this Agreement, in the DEVELOPER's business, or in
substantially of the DEVELOPER's assets (the transfer of which interest would
have the effect of transferring this Agreement, a controlling interest in
DEVELOPER, DEVELOPER's business, or in substantially all of DEVELOPER's assets),
or if DEVELOPER desires to accept any bona fide offer from a third party to
purchase such interest, the seller shall notify FRANCHISOR in writing of the
terms of such offer, and shall provide such information and documentation
relating to the offer as FRANCHISOR may require; and FRANCHISOR shall have the
right and option, exercisable within thirty (30) days after receipt of such
written notification, to send written notice to the seller that FRANCHISOR
intends to purchase the seller's interest on the same terms and conditions
offered by the third party. In the event that FRANCHISOR elects to purchase the
seller's interest, no material change in any offer and no other offers by a
third party for such interest shall be considered with respect to FRANCHISOR's
right of first refusal. In the event that FRANCHISOR elects to purchase the
seller's interest, closing on such purchase must occur within ninety (90) days
from the date of notice to the seller of the election to purchase by FRANCHISOR.
In the event that FRANCHISOR has elected not to purchase the seller's interest,
any material change in the terms of any offer prior to closing by any third
party shall constitute a new offer subject to the same rights of first refusal
by FRANCHISOR to exercise the option afforded by this Section 9.4 shall not
constitute a waiver of any other provision of this Agreement, including all of
the requirements of this Section 9.4 with respect to a proposed transfer. In the
event



                                      -18-
<PAGE>   20



the consideration, terms, and/or conditions offered by a third party are such
that FRANCHISOR may not reasonably be required to furnish the same
consideration, terms, and/or conditions, then FRANCHISOR may purchase the
interest in the DEVELOPER's business proposed to be sold for the reasonable
equivalent in cash. If the parties cannot agree within a reasonable time on the
reasonable equivalent in cash of the consideration, terms, and/or conditions
offered by the third party, an independent appraiser shall be designated by
mutual agreement of FRANCHISOR and DEVELOPER, and his determination shall be
binding. If FRANCHISOR and DEVELOPER cannot agree upon the selection of a single
appraiser, then each party shall designate one (1) such appraiser and the two
(2) designated appraisers, in turn, shall designate a third party appraiser and
the determination of the three (3) appraisers shall be binding.

                        9.5     Death, Disability or Incompetency.
                                ---------------------------------

                                Upon the death, disability or mental
incompetency of any person with a controlling interest in this Agreement or in
DEVELOPER, the transfer of which requires the consent of the FRANCHISOR as
provided in Section 9.2 hereof, the executor, administrator, personal
representative, guardian, or conservator of such person shall transfer such
interest within six (6) months after such death, disability or mental
incompetency to a third party approved by FRANCHISOR. Such transfers, including,
without limitation, transfers by devise or inheritance, shall be subject to the
same conditions as any inter vivos transfer. However, in the case of transfer by
devise or inheritance, if the heirs or beneficiaries of any such person are
unable to meet the conditions of this Section 9, the personal representative of
the deceased person shall have a reasonable time to dispose of the deceased's
interest, which disposition shall be subject to all the terms and conditions for
transfers contained in this Agreement. If the interest is not disposed of within
a reasonable time not to exceed nine (9) months, FRANCHISOR may terminate this
Agreement.

                        9.6     WRITTEN CONSENT OF FRANCHISOR.  Any purported 
assignment, transfer, conveyance or encumbrance of any right or interest created
herein, any ownership interests in DEVELOPER, or this Agreement, without the
prior written consent of FRANCHISOR, shall be null and void, and shall result in
termination of this Agreement, as set forth below in Section 10.2.9 hereof.

                        9.7     NON-WAIVER BY FRANCHISOR.  FRANCHISOR's consent 
to a transfer of any interest granted herein shall not constitute a waiver of
any claims FRANCHISOR may have against the transferring party, nor shall it be
deemed a waiver of FRANCHISOR's rights to demand exact compliance with any of
the terms of this Agreement by the transferee.


                                      -19-
<PAGE>   21



                        9.8     INTRA-CORPORATE NON-CONTROLLING TRANSFER.  The 
principals of DEVELOPER including the Principal Owners of DEVELOPER may agree
among themselves as to the purchase of a principal's interest in DEVELOPER. A
transfer of a minority interest in DEVELOPER (whether voting stock, securities
convertible thereto, partnership or proprietary interests) pursuant to such an
agreement will not be subject to the terms and conditions applicable to an
inter-vivos transfer set forth in this Section 9; provided, however, that the
interest of the transferring principal of DEVELOPER is not to be transferred to
a party not owning an interest in DEVELOPER immediately prior to the transfer.

                        9.9     Transfer by FRANCHISOR.
                                ----------------------

                                FRANCHISOR shall have the right to transfer or
assign this Agreement, including all or any part of its rights and obligations
herein to any person or legal entity.

                10.     DEFAULT AND TERMINATION.
                        -----------------------

                        10.1    NO CURE PERIOD.  Except as otherwise provided 
by applicable law, DEVELOPER shall be deemed to be in default under this
Agreement, and this Agreement and all rights granted herein shall automatically
terminate without opportunity to cure and without notice by FRANCHISOR to
DEVELOPER, in the event that DEVELOPER files any petition in bankruptcy,
voluntary or involuntary.

                        10.2    OPTIONAL CURE PERIOD.  Except as otherwise 
provided by applicable law, DEVELOPER shall be deemed in default under this
Agreement and FRANCHISOR may, at its option, terminate this Agreement and all
rights granted herein without affording DEVELOPER any opportunity to cure the
default, with such termination to be effective immediately upon the sending of
the notice of termination to DEVELOPER as set forth in the notice provisions of
Section 14 hereof, or, FRANCHISOR may, at its option, suspend all FRANCHISOR
support of DEVELOPER pursuant to this Agreement, or otherwise, upon the
occurrence of any of the following events:

                                10.2.1  DEVELOPER becomes insolvent;

                                10.2.2  DEVELOPER makes an assignment for the 
benefit of its creditors;

                                10.2.3  DEVELOPER admits in writing its 
inability to pay its debts generally as they become due;

                                10.2.4  DEVELOPER suffers temporary or 
permanently appointed receivership;


                                      -20-
<PAGE>   22



                                10.2.5  DEVELOPER has against it a final 
judgment which remains unsatisfied for thirty days or longer;

                                10.2.6  A suit is brought against DEVELOPER to
foreclose any lien or mortgage against any of the FRANCHISED STORES or against
any products in connection with the FRANCHISED STORES, and such suit is not
dismissed within thirty days;

                                10.2.7  DEVELOPER ceases to operate any of the 
FRANCHISED STORES or otherwise abandons said business for five (5) or more
consecutive days;

                                10.2.8  DEVELOPER is convicted of a felony or 
any other crime or offense that is reasonably likely, in the sole opinion of
FRANCHISOR, to adversely effect FRANCHISOR, the Proprietary Marks, or the
goodwill associated with the Proprietary Marks;

                                10.2.9  DEVELOPER attempts to, or purports to,
transfer any rights or obligations under this Agreement, or otherwise, to any
third party, contrary to the terms and provisions of Section 10 hereof;

                                10.2.10  DEVELOPER fails to comply with the 
covenants set forth in Section 12 hereof;

                                10.2.11  DEVELOPER fails to comply with the 
Development Schedule set forth at Exhibit C hereof.

                        10.3    CURE PERIOD AND TERMINATION.  Except as set 
forth in Sections 10.1 and 10.2 hereof, and except as otherwise provided by
applicable law, DEVELOPER shall have thirty (30) days after its receipt in any
manner set forth in Section 14 hereof from FRANCHISOR of a written notice of
default within which to remedy a default of any of the terms of this Agreement,
as set forth in such written notice of default, and provide written evidence
thereof to the satisfaction of FRANCHISOR.

                        If any such default is not cured within said thirty (30)
day period (or such longer period as applicable law may otherwise require),
FRANCHISOR may, at its option, terminate this Agreement and all rights granted
herein without affording DEVELOPER any further opportunity to cure the default,
with such termination to be effective immediately upon the sending of the notice
of termination to DEVELOPER in any manner set forth in Section 14 hereof, or,
FRANCHISOR may, at its option, suspend all FRANCHISOR support of DEVELOPER
pursuant to this Agreement, or otherwise.

                        10.4    CROSS-DEFAULT.  Any default by DEVELOPER under 
the terms and conditions of this Agreement or any other agreement between
FRANCHISOR and DEVELOPER, including the


                                      -21-
<PAGE>   23



Franchise Agreement, and any Addenda thereto, shall be deemed to be a default of
each and every agreement between FRANCHISOR and DEVELOPER. Furthermore, in the
event of termination, for any cause, of this Agreement or any other such
agreement between the parties hereto, FRANCHISOR may, at its option, terminate
any or all other agreements.

                11.     OBLIGATIONS UPON TERMINATION.
                        ----------------------------

                        11.1  DEVELOPER OBLIGATIONS.  Upon the termination of 
this Agreement by either DEVELOPER or FRANCHISOR, by operation of law, or upon
expiration of this Agreement because of lapse of time, this Agreement and all
rights granted herein to DEVELOPER shall automatically terminate; provided,
however, that the obligations of DEVELOPER as set forth in this Section 11 and
in Sections 12 and 13 hereof shall survive the termination of this Agreement.

                        11.2  DEVELOPER shall promptly pay all sums owing to
FRANCHISOR. FRANCHISOR shall have the right to set off any or all amounts due to
DEVELOPER under this Agreement. DEVELOPER shall also pay all damages, costs and
expenses, incurred by FRANCHISOR as a result of a default by DEVELOPER which
resulted in termination of this Agreement, including all fees and costs and
reasonable attorney's fees in obtaining injunctive or other relief for the
enforcement of DEVELOPER's obligations in this Section 11 and in Section 12
hereof. DEVELOPER does hereby irrevocably authorize and empower FRANCHISOR or
any officer of FRANCHISOR to execute, as DEVELOPER's attorney-in-fact, coupled
with an interest, all documents or orders as may be necessary for completion of
the post-termination obligations set forth in this Section 11.

                        11.3  DEVELOPER must continue to comply with the 
continuing obligations set forth in this Agreement, including the
post-termination obligations set forth in Sections 11 and 12 hereof.

                        11.4  The covenants contained in this Section 11 shall 
be construed as independent of any other provision of this Agreement and the
existence of any claim or cause of action of DEVELOPER against FRANCHISOR,
whether predicated upon this Agreement or otherwise, shall not constitute a
defense to the enforcement by FRANCHISOR of the covenants set forth in this
Section 11 or in Section 12 hereof.

                12.     NON-COMPETITION.
                        ---------------

                        12.1  Covenants not to Compete.
                              -------------------------
        
                                12.1.1  In consideration of FRANCHISOR's 
execution of this Agreement and the confidential disclosure by


                                      -22-
<PAGE>   24



FRANCHISOR of unique valuable information to DEVELOPER, DEVELOPER and each of
its Principal Owners shall not (other than as provided in this Agreement),
during the term of this Agreement and for two years after its termination,
expiration, transfer, assignment, sale or nonrenewal:

                                                12.1.2.1  Divert or attempt to
divert any business or customer from any of the FRANCHISED STORES to any
competitor, by direct or indirect inducement or otherwise, or do or perform,
directly or indirectly, any other act injurious or prejudicial to the WEST COAST
SYSTEM or the goodwill associated with the Proprietary Marks; or

                                                12.1.2.2  Have any interest, 
directly or indirectly, in any business competitive with the business of the
FRANCHISED STORES; or

                                                12.1.2.3  Own, maintain, engage 
in, or have any interest in, either directly or indirectly (including through a
member of the immediate family of any of the Principal Owners of DEVELOPER), as
a proprietor, partner, investor, lender, guarantor, shareholder, director,
officer, employee, principal, agent, advisor, independent contractor, or
consultant to, any business which specializes in whole or in part in the
development, establishment or operation of any retail facilities which sell or
rent video movies and related products, in the Development Area or within five
(5) miles of any retail video store operating under the WEST COAST SYSTEM
(whether company-owned, franchised or otherwise established); or

                                                12.1.2.4  Employ or seek to 
employ any person who is at that time currently employed by FRANCHISOR (or its
affiliates), or directly or indirectly induce such person to leave his or her
employment without the prior written consent of FRANCHISOR.

                        12.2  EFFECT OF UNENFORCEABILITY OF COVENANTS.  The 
parties hereto agree that the foregoing covenants shall be construed as
independent of any other covenants or provisions of this Agreement and the
existence of any claim or cause of action of DEVELOPER against FRANCHISOR, shall
not constitute a defense to the enforcement by FRANCHISOR of such covenants. In
the event that all or any portion of any provisions set forth in this Section 12
are held unreasonable or unenforceable by a court or agency having valid
jurisdiction in an unappealed final decision to which FRANCHISOR is a party,
DEVELOPER expressly agrees to be bound by any lessor covenants subsumed within
the terms of such covenant that imposes the maximum duty permitted by law, as if
the resulting covenant were separately stated in and made a part of this Section
12, or as otherwise amended by the court or agency.



                                      -23-
<PAGE>   25



                        12.3  INJUNCTIVE RELIEF.  DEVELOPER acknowledges that 
FRANCHISOR would be irreparably injured and without an adequate remedy at law in
the event DEVELOPER violates any provision of this Section 12 and that in such
event FRANCHISOR will therefore be entitled to a temporary restraining order,
preliminary injunction and/or permanent injunction without need to show monetary
damages or to post a bond or other security, as well as actual costs and
attorneys' fees incurred in enforcing the restrictive covenants set forth in
Section 12 hereof.

                13.     INDEPENDENT CONTRACTOR AND INDEMNIFICATION.
                        ------------------------------------------

                        13.1  INDEPENDENT CONTRACTOR.  It is understood and 
agreed by the parties hereto that this Agreement does not create a fiduciary
relationship between or among them, that DEVELOPER shall be an independent
contractor, and that nothing in this Agreement is intended to constitute or
construe DEVELOPER as an agent, legal representative, subsidiary, joint
venturer, partner, affiliate, employee or servant of FRANCHISOR for any purpose
whatsoever. It is understood and agreed that nothing in this Agreement
authorizes DEVELOPER to make any contract, agreement, warranty or representation
on FRANCHISOR's behalf, or to incur any debt or other obligation in FRANCHISOR's
name, and that FRANCHISOR shall in no event assume liability for, or be deemed
liable hereunder, as a result of, any such action, or by reason of any act or
omission of DEVELOPER, its employees or agents, in its conduct pursuant to this
Agreement or of the FRANCHISED STORES.

                        13.2  DEVELOPER INDEMNIFICATION.  DEVELOPER agrees to
indemnify FRANCHISOR, including its officers, directors, employees and
stockholders and save and hold FRANCHISOR harmless from, against, for and in
respect of any and all damages, losses, obligations, liabilities, claims,
deficiencies, costs and expenses, including, without limitation, reasonable
attorney's fees and other costs and expenses incident to any suit, action,
investigation, claim or proceeding (herein referred to as "FRANCHISOR's Losses")
suffered, sustained, incurred or required to be paid by FRANCHISOR, by reason of
any representation, act, commission or omission of DEVELOPER, its agents,
servants, employees, with respect to, or in connection with, DEVELOPER's
obligations and the establishment and operation of each of the FRANCHISED
STORES, including any injury to, or loss of property of, any customer or
employee of any of the FRANCHISED STORES, or any failure by DEVELOPER to observe
or perform its covenants and obligations as set forth in this Agreement;
provided, however, that this indemnification obligation shall not arise to the
extent FRANCHISOR's losses result from FRANCHISOR's (including its agents' or
employees') negligent or wrongful act or failure to act. All of FRANCHISOR's
Losses shall be satisfied by cash payments from DEVELOPER to FRANCHISOR.
DEVELOPER shall, in writing, notify FRANCHISOR immediately as to any suit,
action, investigation, claim or proceeding for which indemnification might


                                      -24-
<PAGE>   26



be claimed by FRANCHISOR. Upon receipt of any notice of suit, action,
investigation, claim or proceeding for which indemnification might be claimed by
FRANCHISOR, FRANCHISOR shall be entitled promptly to defend, prosecute, settle,
contest or otherwise protect itself, by counsel of its own choosing, at
DEVELOPER's sole cost and expense. DEVELOPER shall have the right to select its
own counsel, provided, that attorneys' fees and costs for such counsel are paid
by DEVELOPER. FRANCHISOR shall be entitled to control the defense or prosecution
thereof, unless FRANCHISOR has consented in writing to allow DEVELOPER to
control the litigation.

                14.     NOTICES.
                        -------

                        Any and all notices required or permitted under this 
Agreement shall be in writing and shall be (a) personally delivered (and deemed
received when delivered and acknowledgment of receipt is given), or (b) mailed
by certified or registered mail, return receipt requested (and deemed received
three (3) days after delivery to the U.S. Postal Service, whether or not
accepted by addressee), or (c) by telecopy (and deemed received when sent and
confirmation of receipt is made), or (d) by Federal Express or other recognized
overnight courier service guaranteeing delivery within twenty four (24) hours
(and deemed received on the scheduled date of delivery), and addressed to the
respective parties at the following addresses unless and until a different
address has been designated by written notice to the other party:

                        Notices to FRANCHISOR:

                        West Coast Franchising Company
                        9990 Global Road
                        Philadelphia, Pennsylvania  19115
                        Attention:  Office of the President

                        Notices to DEVELOPER:
                        Reel Entertainment, Inc.
                        510 O'Keefe Avenue
                        New Orleans, LA 70113
                        Attention:  Office of the President

                15.     ENTIRE AGREEMENT.
                        ----------------

                        This Agreement, the documents referred to herein, and 
the Exhibits hereto, constitute the entire, full and complete Agreement between
FRANCHISOR and DEVELOPER concerning the subject matter hereof, and supersede all
prior agreements. There are no representations, inducements, promises,
agreements, arrangements or undertakings, oral or written, between the parties
other than those set forth in this Agreement. No amendment, change or variance
from this Agreement shall be binding on either party


                                      -25-
<PAGE>   27



unless mutually agreed to in writing by the parties and executed by their
authorized officers or agents in writing.

                16.     SEVERABILITY AND CONSTRUCTION; WAIVER; MISCELLANEOUS.
                        ----------------------------------------------------

                        16.1  SEVERABILITY.  Except as expressly provided to the
contrary herein, each section, part, term and/or provision of this Agreement
shall be considered severable; and if, for any reason, any section, part, term
and/or provision herein is determined to be invalid and contrary to, or in
conflict with, any existing or future law or regulation by a court or agency
having valid jurisdiction, such shall not impair the operation of, or have any
other effect upon, such other portions, sections, parts, terms and/or provisions
of this Agreement as may remain otherwise intelligible, and the latter shall
continue to be given full force and effect and bind the parties hereto; and said
invalid sections, parts, terms and/or provisions shall be deemed not to be a
part of this Agreement.

                        16.2  NO THIRD PARTY BENEFITS.  Except as otherwise set
forth in this Agreement, nothing in this Agreement is intended, nor shall be
deemed, to confer upon any person or legal entity other than the parties hereto,
and such of their respective successors and assigns as permitted herein, any
rights or remedies under or by reason of this Agreement.

                        16.3  CAPTIONS.  All captions in this Agreement are 
intended solely for the convenience of the parties, and none shall be deemed to
affect the meaning or construction of any provisions hereof.

                        16.4  GENDER REFERENCES.  All references herein to the
masculine, neuter or singular shall be construed to include the masculine,
feminine, neuter or plural, where applicable.

                        16.5  EXECUTION OF AGREEMENT.  This Agreement may be 
executed in duplicate, and each copy so executed shall be deemed an original.

                        16.6  ABSENCE OF WARRANTIES.  Except as otherwise 
provided herein, FRANCHISOR does not make any warranties or guarantees upon
which DEVELOPER may rely, and assumes no liability or obligation to DEVELOPER,
by providing any waiver, approval, consent or suggestion to DEVELOPER in
connection with this Agreement, or by reason of any neglect, delay or denial or
any request therefor.

                        16.7  ANTI-WAIVER.  No delay, waiver, omission or
forbearance on the part of FRANCHISOR, to exercise any right, option, duty or
power arising out of any breach or default by DEVELOPER or by any other WEST
COAST developer, of any of the


                                      -26-
<PAGE>   28



terms, provisions or covenants hereof, shall constitute a waiver by such party
to enforce any such right, option or power as against DEVELOPER or as to
subsequent breach or default by DEVELOPER. Subsequent acceptance by FRANCHISOR
of any payments due to it hereunder shall not be deemed to be a waiver of any
preceding breach by DEVELOPER of any terms, covenants or conditions of this
Agreement.

                        16.8  FORCE MAJURE.  Except for the obligations of 
DEVELOPER to pay any fees or other payments hereunder, neither party will be
liable to the other party for failure to perform under this Agreement, in whole
or in part, when such failure is due to governmental restrictions, failure of
utilities, strikes, labor troubles, riots, storms, fires, explosions, floods,
wars, embargoes, blockades, legal restrictions, insurrections, acts of God or
any other cause similar thereto which is beyond the reasonable control of the
parties. In the event of such delay, the time for performance will be extended
by a period of time equal to such delay if such extension is reasonably needed.

                17.     APPLICABLE LAW; JURISDICTION AND VENUE; LIMITATION OF 
                        -----------------------------------------------------
                        CLAIMS; INJUNCTIVE RELIEF; WAIVERS.
                        ----------------------------------

                        17.1  EFFECT.  This Agreement takes effect upon 
acceptance and signing by FRANCHISOR in Philadelphia, Pennsylvania.

                        17.2  GOVERNING LAW.  THIS AGREEMENT SHALL BE GOVERNED
BY, INTERPRETED AND CONSTRUED UNDER THE LAWS OF THE COMMONWEALTH OF
PENNSYLVANIA. THE PARTIES HERETO AGREE THAT ANY ACTION BROUGHT BY ANY ONE OF
THEM, WHETHER FEDERAL OR STATE, OR ANY ARBITRATION PROCEEDING, SHALL BE BROUGHT
WITHIN THE COMMONWEALTH OF PENNSYLVANIA. DEVELOPER WAIVES ANY OBJECTIONS TO
PERSONAL JURISDICTION, FORUM NON CONVENIENS, AND VENUE WITH RESPECT TO ANY
ACTION OR ARBITRATION PROCEEDING BROUGHT PURSUANT TO THIS AGREEMENT.

                        17.3  LIMITATIONS OF CLAIMS.  EXCEPT WITH REGARD TO 
DEVELOPER'S OBLIGATIONS TO MAKE PAYMENTS TO FRANCHISOR PURSUANT TO THIS
AGREEMENT, ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR
THE RELATIONSHIP OF DEVELOPER AND FRANCHISOR IN CONNECTION WITH DEVELOPER'S
OPERATION OF ANY OF THE FRANCHISED STORES SHALL BE BARRED UNLESS AN ACTION OR
PROCEEDING IS COMMENCED WITHIN ONE (1) YEAR FROM THE DATE ON WHICH DEVELOPER OR
FRANCHISOR KNEW OR SHOULD HAVE KNOWN, IN THE EXERCISE OF REASONABLE DILIGENCE,
OF THE FACTS GIVING RISE TO SUCH CLAIMS.

                        17.4  WAIVER OF PUNITIVE DAMAGES AND JURY TRIAL.  
FRANCHISOR AND DEVELOPER HEREBY WAIVE TO THE FULLEST EXTENT PERMITTED BY LAW,
ANY RIGHT TO OR CLAIM FOR ANY PUNITIVE OR EXEMPLARY DAMAGES AGAINST THE OTHER
AND AGREE THAT IN THE EVENT OF A DISPUTE BETWEEN THEM, EXCEPT AS OTHERWISE
PROVIDED HEREIN, EACH


                                      -27-
<PAGE>   29




SHALL BE LIMITED TO THE RECOVERY OF ACTUAL DAMAGES SUSTAINED BY IT. FRANCHISOR
AND DEVELOPER HEREBY IRREVOCABLY WAIVE TRIAL BY JURY ON ANY ACTION, PROCEEDING
OR COUNTERCLAIM, WHETHER AT LAW OR EQUITY, BROUGHT BY EITHER OF THEM.

                        17.5  INJUNCTIVE RELIEF.  Nothing in this Agreement 
shall bar FRANCHISOR's right to seek specific performance of the provisions of
this Agreement and injunctive relief against threatened conduct that will cause
it loss or damages under customary equity rules, including applicable rules for
obtaining restraining orders and preliminary injunctions. DEVELOPER agrees that
FRANCHISOR may obtain such injunctive relief in addition to such further or
other relief as may be available at equity or law for (i) any dispute involving
the Proprietary Marks; (ii) termination of this Agreement; (iii) any dispute
involving enforcement of the confidentiality provisions set forth in this
Agreement; and (iv) any dispute involving enforcement of the covenants not to
compete set forth in Section 12 of this Agreement. DEVELOPER agrees that
FRANCHISOR will not be required to post a bond to obtain any injunctive relief
and that DEVELOPER's only remedy if an injunction is entered against DEVELOPER
will be the dissolution of that injunction, if warranted, upon due hearing (all
claims for damages by reason of the wrongful issuance of such injunction being
expressly waived hereby).

                18.     ACKNOWLEDGEMENTS.
                        ----------------

                        18.1  DEVELOPER ACKNOWLEDGES THAT IT HAS CONDUCTED AN 
INDEPENDENT INVESTIGATION OF FRANCHISOR, AND THE STATUS AND REPUTATION OF WEST
COAST VIDEO FRANCHISES, GENERALLY, AND RECOGNIZES THAT THE BUSINESS VENTURE
CONTEMPLATED BY THIS AGREEMENT INVOLVES BUSINESS RISKS AND THAT ITS SUCCESS IS
PRIMARILY DEPENDENT UPON THE ABILITY OF DEVELOPER AS AN INDEPENDENT
BUSINESSPERSON AND NOT UPON FRANCHISOR. FRANCHISOR EXPRESSLY DISCLAIMS THE
MAKING OF, AND DEVELOPER ACKNOWLEDGES THAT IT HAS NOT RECEIVED, ANY WARRANTY OR
GUARANTEE, EXPRESS OR IMPLIED, AS TO THE POTENTIAL VOLUME, PROFITS OR SUCCESS OF
THE BUSINESS VENTURE CONTEMPLATED BY THIS AGREEMENT. FURTHER, DEVELOPER
ACKNOWLEDGES, WARRANTS AND REPRESENTS TO FRANCHISOR THAT NO REPRESENTATION HAS
BEEN MADE BY FRANCHISOR, OR ANY EMPLOYEE, AGENT OR SALES PERSON OF FRANCHISOR,
AND RELIED UPON BY DEVELOPER AS TO THE FUTURE OR PAST INCOME, EXPENSES, SALES
VOLUME OR POTENTIAL PROFITABILITY, EARNINGS OR INCOME OF THE FRANCHISED STORES .

                        18.2  DEVELOPER ACKNOWLEDGES THAT IT RECEIVED A COPY OF
THIS AGREEMENT AND ALL EXHIBITS THERETO AT LEAST FIVE (5) BUSINESS DAYS PRIOR TO
THE DATE ON WHICH THIS AGREEMENT WAS EXECUTED, OR AS OTHERWISE PROVIDED BY
APPLICABLE STATE LAW. DEVELOPER FURTHER ACKNOWLEDGES THAT IT HAS RECEIVED THE
DISCLOSURE DOCUMENT REQUIRED BY THE TRADE REGULATION RULE OF THE FEDERAL


                                      -28-
<PAGE>   30



TRADE COMMISSION ENTITLED "DISCLOSURE REQUIREMENTS AND PROHIBITIONS CONCERNING
FRANCHISING AND BUSINESS OPPORTUNITY VENTURES," OR AS OTHER APPLICABLE LAW MAY
REQUIRE, AT LEAST TEN (10) BUSINESS DAYS PRIOR TO THE DATE ON WHICH THIS 
AGREEMENT WAS EXECUTED.

                        18.3  DEVELOPER ACKNOWLEDGES THAT IT HAS READ AND
UNDERSTOOD THIS AGREEMENT, THE ATTACHMENTS HERETO, IF ANY, AND AGREEMENTS
RELATING THERETO, IF ANY, AND THAT FRANCHISOR HAS ACCORDED DEVELOPER AMPLE TIME
AND OPPORTUNITY TO CONSULT WITH ADVISORS OF ITS OWN CHOOSING ABOUT THE POTENTIAL
BENEFITS AND RISKS OF ENTERING INTO THIS AGREEMENT.

                19.     MEDIATION. Except as set forth in Section 17.5 of this
Agreement, the parties agree that if any dispute between them, or any claim by
one or more of them, concerning this Agreement, any related agreement, including
the Franchise Agreement and any Addendum thereto, or any of the FRANCHISED
STORES, cannot be settled through negotiation, after diligent effort, they will
first attempt in good faith to settle the dispute or claim by submitting the
matter to private and confidential mediation pursuant to the CPR Procedure for
Resolution of Franchise Disputes, a copy of which is attached hereto as Exhibit
H and incorporated herein by reference.

                20.     ARBITRATION.
                        -----------

                        20.1  Except as set forth in Sections 17.5 and 19 of 
this Agreement, any controversy, claim, cause of action or dispute arising out
of, or relating to any of the FRANCHISED STORES or this Agreement including, but
not limited to (i) any claim by DEVELOPER, or any person in privity with or
claiming through, on behalf of or in the right of DEVELOPER, concerning the
entry into, performance under, or termination of, this Agreement or any other
agreement entered into by FRANCHISOR, or its subsidiaries or affiliates, and
DEVELOPER, (ii) any claim against a past or present employee, officer, director
or agent of FRANCHISOR, (iii) any claim of breach of this Agreement, and (iv)
any claims arising under state or federal laws, shall be submitted to final and
binding arbitration as the sole and exclusive remedy for any such controversy or
dispute. Unless prohibited by applicable law, any claim shall be made by filing
a written demand for arbitration within one (1) year following the conduct, act
or other event or occurrence first giving rise to the claim; otherwise, the
right to any remedy shall be deemed forever waived and lost. Persons in privity
with or claiming through, on behalf of or in the right of DEVELOPER include, but
are not limited to, spouses and other family members, heirs, executors,
representatives, successors and assigns.

                        20.2  The right and duty of the parties to this 
Agreement to resolve any disputes by arbitration shall be governed


                                      -29-
<PAGE>   31



exclusively by the Federal Arbitration Act, as amended, and arbitration shall be
conducted pursuant to the then-prevailing Commercial Arbitration Rules of the
American Arbitration Association (herein "AAA"). The arbitration shall be held
at the office of the AAA closest to FRANCHISOR's principal place of business.
Any dispute as to the arbitration of any controversy, claim, cause of action or
dispute shall also be determined by arbitration.

                        20.3  Three arbitrator(s) shall be selected from a panel
of neutral arbitrators provided by the AAA and shall be chosen by the striking
method. The parties each shall bear all of their own costs (including attorney's
fees) of arbitration; however, the fees of the arbitrators shall be divided
equally between the parties. The arbitrators shall have no authority to amend or
modify the terms of this Agreement.

                        20.4  Each party further agrees that, unless such a 
limitation is prohibited by applicable law, the other party shall not be liable
for punitive or exemplary damages and the arbitrators shall have no authority to
award the same. The award or decision by a majority of the arbitrators shall be
final and binding on the parties without right of appeal and may be enforced by
judgment or order of a court having subject matter jurisdiction in the state
where the arbitration took place. The arbitration panel shall have absolutely no
authority to award punitive or exemplary damages to any party.

                        20.5  No arbitration under this Agreement shall include,
by consolidation, joinder or in any other manner, any person other than the
DEVELOPER and FRANCHISOR and any person in privity with or claiming through, in
the right of or on behalf of DEVELOPER or FRANCHISOR, unless both parties
consent in writing. To the extent permitted by applicable law, no issue of fact
or law shall be given preclusive or collateral estoppel effect in any
arbitration hereunder, except to the extent such issue may have been determined
in another proceeding between FRANCHISOR and DEVELOPER or any person in privity
with or claiming through, in the right of or on behalf of DEVELOPER or
FRANCHISOR.

                        20.6  Except as and to the extent expressly provided to 
the contrary by law, FRANCHISOR and DEVELOPER shall maintain all aspects of the
arbitration proceeding in confidence, and shall not disclose any information
about the proceeding to any third party other than legal counsel who shall be
required to maintain the confidentiality hereof.


                                      -30-
<PAGE>   32



                IN WITNESS WHEREOF, the parties hereto have duly executed,
sealed and delivered this Agreement in duplicate on the day and year first above
written.

                                       WEST COAST FRANCHISING COMPANY

                                       By: /s/ Kenneth R. Graffeo
                                          -----------------------------------

                                       Title: Executive Vice President-
                                               Marketing
                                             --------------------------------   

                                       REEL ENTERTAINMENT, INC.

                                       By: /s/ T. George Solomon, Jr.
                                          -----------------------------------

                                       Title: President
                                             --------------------------------   



                                      -31-

<PAGE>   1






                            RETAIL STORE OPTION AGREEMENT


              AGREEMENT made this first day of October, 1996, by and among
         Reel Entertainment, Inc., a Louisiana corporation ("Developer")
         and West Coast Entertainment Corporation, a Delaware corporation
         with its principal office at 9990 Global Road, Philadelphia,
         Pennsylvania  19115 ("Buyer"). 

              WHEREAS, the Developer is party to a Development Agreement
         (the "Development Agreement") of even date herewith with West
         Coast Franchising Company, a Delaware corporation and wholly-owned
         subsidiary of the Buyer ("WCFC"), pursuant to which the Developer
         has certain rights to establish, acquire and operate West Coast
         Video Franchise Stores (each, a "Retail Store" and collectively,
         "Retail Stores")  pursuant to the terms of a Franchise Agreement
         between the Developer and WCFC; and

              WHEREAS, the execution and delivery of this Agreement was a
         condition to the execution of the Development Agreement by the
         parties thereto.

              NOW, THEREFORE, for good and valuable consideration, the
         receipt and sufficiency of which is hereby acknowledged, the
         Developer and the Buyer hereby agree as follows:

              1.   DEFINITIONS.   As used herein, each of the following
         terms shall have the respective meaning set forth below:

                   (a)  "Asset Purchase Agreement" shall mean the form of
         asset purchase agreement attached hereto as EXHIBIT A and executed
         by the Buyer and Developer after the exercise of a Buy Option or
         Sell Option.

                   (b)  "Buy Option" shall mean the right of the Buyer,
         exercised by written notice to the Developer, to cause the
         Developer to transfer and sell to the Buyer, and the Buyer to
         purchase from the Developer, pursuant to the Asset Purchase
         Agreement all of the assets of a Tranche of Stores identified by
         the Developer no later than 14 days after the exercise of the Buy
         Option. 

                   (c)  "Net Operating Cash Flow" shall mean with respect
         to a Retail Store included in a Tranche of Stores an amount equal
         to the pre-tax income from the Retail Store during the 12-month
         period (or, if a Retail Store included in a Tranche of Stores has
         been open for less than 12 months, then for the period since such
         store has been open and not prior thereto) ending on the last day
         of the calendar month preceding the delivery of the Buy Option or
         Sell Option, as applicable, plus all debt-related interest expense
<PAGE>   2





         and depreciation and amortization expenses attributable to the
         Retail Store for such 12-month period, less all rental product
         purchases reasonably attributable to the Retail Store during such
         12-month period (including revenue sharing expenses if not
         previously expensed), less all earned income interest reasonably
         attributable to the Retail Store for such 12-month period, plus
         all royalty expenses attributable to the Retail Store during such
         12-month period (if expensed).  The Net Operating Cash Flow shall
         be determined in accordance with generally accepted accounting
         principles applied consistently with the Developer's past
         practice.

                   (d)  "Prospectus" shall mean the prospectus included in
         an effective Registration Statement filed by the Buyer with the
         Securities and Exchange Commission relating to the registration of
         WCEC Shares under the Securities Act of 1933, as amended.

                   (e)  "Purchase Price" shall mean with respect to all of
         the assets of a Tranche of Stores an amount equal to the product
         of (x) 4.5 multiplied by (y) the aggregate amount of the Net
         Operating Cash Flow for each Retail Store included in the Tranche
         of Stores. 

                   (f)  "Sell Option" shall mean the right of the
         Developer, exercised by written notice to the Buyer, to cause the
         Buyer to purchase from the Developer, and the Developer to
         transfer and sell to the Buyer, pursuant to the Asset Purchase
         Agreement all of the assets of a Tranche of Stores identified by
         the Developer.

                   (g)  "Tranche of Stores" shall mean a group of Retail
         Stores identified in writing by the Developer at the time of
         exercise by the Developer of a Sell Option, or, in the case of the
         exercise by the Buyer of a Buy Option a group of Retail Stores
         identified in writing by the Developer no later than 14 days after
         the exercise of a Buy Option; PROVIDED HOWEVER, that the first,
         second and third Tranche of Stores shall be comprised of at least
         eight, ten and thirteen Retail Stores, respectively, that have
         been newly-developed by the Developer pursuant to the terms of the
         Development Agreement (as opposed to Acquired Video Stores, as
         that term is defined in the Development Agreement).

                   (h)  "Tranche Financial Statements" shall mean (i) the
         balance sheet as of the most recent calendar year end and the
         related statements of income, retained earnings and changes in
         financial condition for the year then ended for the Tranche of
         Stores on a combined basis (collectively, the "Annual Financials")
         and (ii) the balance sheet as of the most recent month end and the



                                        - 2 -
<PAGE>   3





         related statements of income, retained earnings and changes in
         financial condition for the period beginning on the previous
         January 1 and ended on such most recent month end (collectively,
         the "Stub Financials").  The Annual Financials shall be prepared
         in accordance with generally accepted accounting principles
         applied consistently with past practice and certified without
         qualification by the Developer's independent public accountants
         (which shall be licensed to practice before the Securities and
         Exchange Commission), and the Stub Financials shall be reviewed by
         such accountants and certified by the Developer's chief financial
         officer; provided, however, that, at the election of the
         Developer, the Annual Financials delivered to Buyer in connection
         with the exercise of a Buy Option may be reviewed by such
         accountants and certified by the Developer's chief financial
         officer.

                   (i)  "WCEC Shares" shall mean shares of Common Stock,
         $.01 per value per share, of Buyer.

              2.   OPTION TO SELL.     The Buyer hereby grants the
         Developer the right to exercise up to four Sell Options during the
         period beginning April 1, 1998 and ending June 30, 2001, except
         that no Sell Option may be exercised within six months after the
         closing of the sale to the Buyer of a Tranche of Stores.  If any
         Tranche of Stores identified by the Developer in connection with
         the exercise of any Sell Option includes less than 10 Retail
         Stores, then thereafter the Developer shall no longer have any
         right to exercise a Sell Option.  Notwithstanding the above, prior
         to exercising a Sell Option, the Developer shall provide to the
         Buyer not less than 75 days', nor more than 105 days', prior
         notice of its preliminary (and non-binding) intention to do so.
         During such 75-day period, the Buyer shall deliver to the
         Developer a then-current Prospectus (or such other information as
         Buyer reasonably determines is required in order to comply with
         applicable state and federal securities laws).  Following receipt
         of such Prospectus, the Developer may then exercise the Sell
         Option; provided, however, that the Developer shall have no
         obligation to exercise a Sell Option (and its failure to do so
         shall not preclude the Developer from providing any further notice
         of its preliminary intention to exercise a Sell Option). 

              3.   OPTION TO BUY. The Developer hereby grants the Buyer the
         right to exercise up to four Buy Options during the period
         beginning October 1, 1998 and ending December 31, 2001, provided,
         that the Buyer may not exercise more than (1) one Buy Option prior
         to October 1, 1999, (ii) two Buy Options prior to July 1, 2000 and
         (iii) three Buy Options prior to April 1, 2001.




                                        - 3 -
<PAGE>   4





              4.   FINANCIAL STATEMENTS.  The Developer shall provide
         Tranche Financial Statements for each Tranche of Stores within 45
         days of the exercise of a Sell Option or a Buy Option. 

              5.   ASSET PURCHASE AGREEMENT.  Upon exercise of a Buy Option
         or Sell Option, both Buyer and Developer shall diligently complete
         the blank provisions of and execute and deliver the form of asset
         purchase agreement attached hereto as EXHIBIT A.  

              6.   DETERMINATION OF PURCHASE PRICE.  Promptly following the
         delivery of the Buy Option or Sell Option, as applicable, the
         Buyer shall cause independent certified public accountants for the
         Buyer (the "Accountants"), to review the books and records of the
         Developer and the Retail Stores.  Not later than 20 days after the
         delivery of the Tranche Financial Statements, the Buyer shall
         cause the Accountants to deliver a statement to the Buyer and the
         Developer setting forth the Purchase Price (the "Accountants'
         Report").  The Purchase Price shall be included in the Asset
         Purchase Agreement.

              In the event that the Buyer or the Developer dispute the
         calculation of the Purchase Price, the disputing party shall
         notify the other party hereto in writing (the "Dispute Notice") of
         the amount, nature and basis of such dispute, within 5 business
         days after delivery of the Accountants' Report.  In the event of
         such a dispute, the parties hereto shall first use their best
         efforts to resolve such dispute among themselves.  If the parties
         are unable to resolve the dispute within 10 business days after
         delivery of the Accountants' Report, the dispute shall be
         submitted to the Accountants and, independent accountants for the
         Developer ("Developer's Accountants"), for resolution.  The
         Accountants and Developer's Accountants shall use their best
         efforts to resolve the dispute within 5 business days after
         submission.  If they are unable to agree upon a resolution of the
         dispute within such 5-business day period, the dispute shall be
         submitted to arbitration in accordance with Section 13.

              The fees and expenses of the Accountants in connection with
         the preparation of the Accountants' Report and the resolution of
         disputes pursuant to the preceding paragraph shall be borne by the
         Buyer and the fees and expenses of Developer's Accountants in
         connection with the resolution of disputes pursuant to the
         preceding paragraph shall be borne by the Developer.

              Promptly upon the expiration of the 5-business day period for
         giving the Dispute Notice, if no Dispute Notice is given, or
         promptly upon the resolution of disputes, if any, as provided
         above, the Closing shall occur.



                                        - 4 -
<PAGE>   5





              The Purchase Price for the first Tranche of Stores shall be
         increased or decreased to reflect any adjustment required pursuant
         to Section 1.3(d) of that certain Asset Purchase Agreement of even
         date herewith among the Buyer, Developer and the Principals
         identified therein.

              7.   THE CLOSING.  Following each exercise of a Buy Option or
         Sell Option, the closing of the acquisition by the Buyer of the
         assets of the related Tranche of Stores (the "Closing") shall take
         place within 60 days following the date of delivery of the Tranche
         Financial Statements (or if later within 5 business days after
         resolution of any dispute in accordance with Section 6 above) at
         the offices of Hale and Dorr, 60 State Street, Boston,
         Massachusetts, at such time or date as may be selected by Buyer,
         on not less than five days prior notice to Developer (which notice
         may be given orally), or at such other time and date as may be
         mutually agreed upon in writing by the parties hereto.

              8.   PAYMENT OF PURCHASE PRICE.  At each Closing, the
         Purchase Price shall be paid in accordance with the Asset Purchase
         Agreement.  The value of each WCEC Share delivered to Developer as
         part of the payment of the Purchase Price shall be equal to the
         average of the bid and asked prices per share of common stock of
         WCEC as reported on the Nasdaq Stock Exchange for each of the
         fifteen trading days ending on the third business day immediately
         preceding the Closing. 

              9.   ASSUMPTION OF LIABILITIES.  The Buyer shall assume no
         liabilities of the Developer other than accounts payable for new
         release rental and sell-through videotapes and interactive
         electronic games relating to the Tranche of Stores that have been
         outstanding for 60 days or less at the Closing and that have been
         incurred in the ordinary course of business.  Such amount of
         payables shall not reduce the Purchase Price.  All other
         liabilities of the Developer relating to such Tranche of Stores
         shall be paid in full by Developer at or prior to the Closing.

              10.  RESTRICTIONS ON TRANSFER OF RETAIL STORES.   Developer
         hereby agrees that it shall not, without Buyer's prior written
         consent (which may be granted or denied in Buyer's sole and
         absolute discretion), sell, transfer or dispose of, directly or
         indirectly, by sale of stock, assets, merger, consolidation or
         otherwise, all or any portion of, or any interest in, any Retail
         Store until such time as the Buy Options have expired unexercised.  

              11.  REPRESENTATION OF THE DEVELOPER.  The Developer hereby
         represents and warrants to the Buyer that the execution and
         delivery of this Agreement by the Developer, and the agreements
         provided for herein, and the consummation by the Developer of all
         transactions contemplated hereby, have been duly authorized by all

                                        - 5 -
<PAGE>   6





         requisite corporate and shareholder action; that this Agreement
         and all such other agreements and obligations entered into and
         undertaken in connection with the transactions contemplated hereby
         to which the Developer is a party constitute the valid and legally
         binding obligations of the Developer, enforceable against the
         Developer in accordance with their respective terms.

              12.  NOTICES.  Any notices or other communications required
         or permitted hereunder shall be sufficiently given if delivered
         personally or sent by telex, federal express, registered or
         certified mail, postage prepaid, addressed as follows or to such
         other address of which the parties may have given notice:

              To the Developer:   Reel Entertainment Inc.
                                  -----------------------
                                  -----------------------
                                  ----------------------- 
              With a copy to:     
                                  -----------------------
                                  -----------------------
                                  -----------------------

              To the Buyer:       West Coast Entertainment Corporation
                                  9990 Global Road
                                  Philadelphia, Pennsylvania  19115 
                                  Attn:  President

              With a copy to:     Hale and Dorr
                                  60 State Street
                                  Boston, MA  02109
                                  Attn:  John H. Chory, Esq.

         Unless otherwise specified herein, such notices or other
         communications shall be deemed received (a) on the date delivered,
         if delivered personally; (b) one business day after delivery to an
         overnight courier, if sent by overnight courier; or (c) three
         business days after being sent, if sent by registered or certified
         mail.

             13.  Arbitration.
                  -----------

                  (a)  Any dispute, controversy or claim between the
         parties arising out of or relating to this Agreement, a breach
         hereof or the transactions contemplated hereby, shall be settled
         by arbitration in accordance with the provisions of this Section.
         Any arbitration pursuant to this Section shall be conducted by a
         single arbitrator appointed by the Boston, Massachusetts office of
         the American Arbitration Association upon the request of either
         party.  The arbitrator shall have a minimum of five years of
         experience in the area of business relevant to the particular
         dispute.  Each party shall be permitted to submit only one

                                        - 6 -
<PAGE>   7
         proposal to the arbitrator, and the arbitrator shall be required
         to choose one of such two proposals as the resolution of the
         dispute.  The arbitrator may proceed to a resolution notwith-
         standing the failure of a party to participate in the proceedings.
         Each of the parties shall pay its own costs and expenses in
         connection with any such arbitration, and the parties shall share
         equally in the fees and expenses of the arbitrator.  

                  (b)  The parties agree that any such arbitration will
         occur in Boston, Massachusetts, any such arbitration award shall
         be final and binding upon the parties, may be entered in any court
         having jurisdiction and shall not be appealable by either party in
         any court.

             14.  SUCCESSORS AND ASSIGNS.  This Agreement shall be binding
         upon and inure to the benefit of the parties hereto and their
         respective successors and assigns, except that the Buyer and the
         Developer may not assign their respective obligations hereunder
         without the prior written consent of the other party; provided,
         however, that the Buyer may assign this Agreement, and its rights
         and obligations hereunder, to a subsidiary or affiliate.  Any
         assignment in contravention of this provision shall be void.  No
         assignment shall release the Buyer from any obligation or
         liability under this Agreement.

             15.  Entire Agreement; Amendments; Attachments.
                  -----------------------------------------

                  (a)   This Agreement, all Schedules and Exhibits hereto,
         and all agreements and instruments to be delivered by the parties
         pursuant hereto represent the entire understanding and agreement
         between the parties hereto with respect to the subject matter
         hereof and supersede all prior oral and written and all
         contemporaneous oral negotiations, commitments and understandings
         between such parties.  The Buyer and the Developer may amend or
         modify this Agreement, in such manner as may be agreed upon, by a
         written instrument executed by the Buyer and the Developer.

                  (b)   If the provisions of any Schedule or Exhibit to
         this Agreement are inconsistent with the provisions of this
         Agreement, the provision of the Agreement shall prevail.  The
         Exhibits and Schedules attached hereto or to be attached hereafter
         are hereby incorporated as integral parts of this Agreement. 

             16.  EXPENSES.  Except as otherwise expressly provided herein,
         the Buyer and the Developer shall each pay their own expenses in
         connection with this Agreement and the transactions contemplated
         hereby.  

             17.  LEGAL FEES. In the event that legal or arbitration
         proceedings are commenced by the Buyer against the Developer, or by the
         Developer against the Buyer, in connection with this Agreement or the
         transactions contemplated hereby, the party or parties which do not 
         prevail in such proceedings shall pay the reasonable attorneys' fees 
         and other costs and expenses, including investigation costs, incurred 
         by the prevailing party in such proceedings.

             18.  GOVERNING LAW. This Agreement shall be governed by and
         construed in accordance with the laws of the State of Delaware.

             19.  SECTION HEADINGS. The section headings are for the
         convenience of the parties and in no way alter, modify, amend, limit,
         or restrict the contractual obligations of the parties.

             20.  SEVERABILITY. The invalidity or unenforceability of any
         provision of this Agreement shall not effect the validity or 
         enforceability of any other provision of this Agreement.
 
             21.  COUNTERPARTS. This Agreement may be excuted in one or more
         counterparts, each which shall be deemed to be an original, but all of
         which shall be one and the same document.

         
             IN WITNESS WHEREOF, this Agreement has been duly executed by the
parties hereto as of and on the date first above written.

                                            DEVELOPER:
                                            
                                            REEL ENTERTAINMENT, INC.
                                            
                                            By: /s/ T. George Soloman
                                               ---------------------------------
                                            Title: President
                                                  ------------------------------
                                            
                                            BUYER: 
                                            
                                            WEST COAST ENTERTAINMENT CORPORATION

                                            By: /s/ T. Kyle Standley
                                               ---------------------------------
                                            Title: President and CEO
                                                  ------------------------------
             

                                    - 7 -


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