GUMTECH INTERNATIONAL INC \UT\
424B1, 2000-03-13
SUGAR & CONFECTIONERY PRODUCTS
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                                                Filed Pursuant to Rule 424(b)(1)
                                                              File No. 333-30194

PROSPECTUS

                          GUM TECH INTERNATIONAL, INC.

                                  Common Stock

                                 240,000 Shares


         Dale G. Brown, Robert S. Davidson, Charles B. Hensley, Ira D. Hill,
Eugene P. Kamper, Lawrence S. Kaye, Henry M. Landau, Peter P. Walters, and
Robert White are offering to sell up to 240,000 shares of our common stock
issuable upon exercise of warrants and options that we issued to the selling
stockholders. The selling stockholders may sell some or all of the common stock
to new purchasers through ordinary brokerage transactions, directly to market
makers of our common stock, or through any of the other means described in the
section entitled "Plan of Distribution" beginning on page 14.

         The selling stockholders will receive all of the proceeds from the sale
of the common stock, less any brokerage or other expenses of sale incurred by
them. We will receive up to $2,355,650 if the selling stockholders fully
exercise their options and warrants. We are paying for the costs of registering
the resale of the shares underlying the options and warrants held by the selling
stockholders.

         Our common stock is traded on the Nasdaq National Market under the
symbol "GUMM."

                        ---------------------------------

         BEFORE PURCHASING ANY OF THE SHARES COVERED BY THIS PROSPECTUS,
CAREFULLY READ AND CONSIDER THE RISK FACTORS INCLUDED IN THE SECTION ENTITLED
"RISK FACTORS" BEGINNING ON PAGE 7. YOU SHOULD BE PREPARED TO ACCEPT ANY AND ALL
OF THE RISKS ASSOCIATED WITH PURCHASING THE SHARES, INCLUDING A LOSS OF YOUR
ENTIRE INVESTMENT.

         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED THE SALE OF THE COMMON STOCK OR DETERMINED THAT THE
INFORMATION IN THIS PROSPECTUS IS ACCURATE OR COMPLETE. IT IS ILLEGAL FOR ANY
PERSON TO TELL YOU OTHERWISE.


                 The date of this prospectus is March 13, 2000.
<PAGE>
                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

Business....................................................................  3
Risk Factors................................................................  7
Use of Proceeds............................................................. 10
Selling Stockholders........................................................ 11
Description of Securities................................................... 12
Plan of Distribution........................................................ 14
Legal Matters............................................................... 15
Experts..................................................................... 15
Where You Can Find More Information......................................... 15

         You should rely only on the information contained or incorporated by
reference in this prospectus and in any accompanying prospectus supplement. No
one has been authorized to provide you with different information.

         The common stock is not being offered in any jurisdiction where the
offer is not permitted.

         You should not assume that the information in this prospectus or any
prospectus supplement is accurate as of any date other than the date on the
front of the documents.

         Unless otherwise indicated in this prospectus "Gum Tech," "us," "we,"
"our" and similar terms refer to Gum Tech International, Inc. and its
subsidiaries. The Gum Tech name and logo and Zicam are trademarks of Gum Tech
International, Inc. Other brands, names and trademarks contained in this
prospectus are the property of their respective owners.


                                       2
<PAGE>
                                    BUSINESS

SUMMARY

         We develop and manufacture specialty chewing gum products for branded
and private label customers, as well as products marketed under our own brand.
Specialty chewing gums include vitamins, herbals, and active over-the-counter
drug ingredients formulated to provide specific health-related benefits to the
user. We manufacture and continue to develop specialty chewing gums that are
formulated to:

          *    promote oral hygiene and breath freshness;
          *    promote weight management;
          *    reduce pain;
          *    relieve indigestion;
          *    contribute to energy and endurance;
          *    reduce the risk of osteoporosis;
          *    reduce tobacco cravings; and
          *    relieve cold and flu symptoms.

         A substantial majority of sales from our gum operations currently are
attributable to products developed, manufactured, and packaged by us for
marketing and sale by major branded and private label consumer products
companies such as Breath Asure, Inc., Ranir/DCP, Inc., Heritage Consumer
Products, Herbalife International, Inc., and Pharma-Green Ltd. We are also
actively involved in discussions with other major consumer product companies
regarding the development and formulation of a variety of additional specialty
chewing gum products.

         In 1998, following a significant management restructuring, we changed
our principal strategy from developing, manufacturing, and distributing our own
branded and private label gum products to developing, manufacturing, and
packaging specialty gum products for sale and distribution by major branded and
private label customers that have the capital resources and distribution
capability to promote and market specialty chewing gums on a large national and
international scale. We adopted this change in strategy primarily because we did
not have the financial resources, name recognition, and distribution capability
to successfully market and distribute its gums on a wide scale basis.

         We operate the only stainless steel gum manufacturing facility in the
United States registered with the Food and Drug Administration to produce
over-the-counter (OTC) chewing gum products. Completed in 1996, we believe that
this facility is the only facility in the United States that currently is
capable of producing over-the-counter drugs in chewing gum form.

         Through a joint venture with BioDelivery Technologies, Inc. (formerly
Gel Tech, Inc.), a California corporation, we are also engaged in the
manufacture, marketing, and distribution of health-related products using a
patent-pending, nasal gel technology. The initial product being developed and
marketed by this joint venture is Zicam, a nasal gel formula that has been
formulated to reduce the severity and duration of the common cold. An initial
internal study and a subsequent independent clinical study of Zicam has
indicated that use of Zicam significantly reduced the duration and severity of
the common cold. To conduct clinical studies and develop, manufacture, and
market Zicam, we entered into an operating agreement with BioDelivery
Technologies under which both parties transferred their respective interests in
the patent rights to the nasal gel technology in exchange for membership
interests in Gel Tech LLC, an Arizona limited liability company. We have a 60%
interest in the capital and profits of the joint venture and parties affiliated
with BioDelivery Technologies collectively own a 40% interest in the capital and
profits of the joint venture. In addition, as contemplated by the operating
agreement, we contributed $3.5 million to the joint venture, which will be
repaid to us prior to any distributions to other holders if Gel Tech is sold or
otherwise liquidated. Because Zicam is in the initial stages of production and
distribution, there can be no assurance that this product will be successful.

                                       3
<PAGE>
         In December 1999, we reached an agreement in principle to form a joint
venture with Swedish Match AB. The joint venture will be organized as an
independent company for the purpose of developing, manufacturing, marketing, and
distributing non-tobacco products worldwide. Under the terms of the agreement,
Swedish Match will own 51% and we will own 49% of the joint venture. We will
contribute intellectual property related to chewing gum products containing
nicotine and Swedish Match will contribute $10 million in start-up capital.
Swedish Match, based in Stockholm, Sweden, is an international group which
develops, manufactures, markets, and distributes, through its own subsidiaries
worldwide, a broad range of tobacco products within the OTP (Other Tobacco
Products) category, with smokeless tobacco as its core business along with
cigars and pipe tobacco, as well as matches and lighters. Swedish Match's
extensive range of products is sold in 140 countries, with sales for the 12
month period ended September 30, 1999 totaling approximately $1 billion.

         We were incorporated in Utah in 1991. Our principal executive offices
are located at 246 E. Watkins Street, Phoenix, Arizona and its telephone number
is (602) 252-1617.

STRATEGY

         We are pursuing the following business strategies:

          *    CONTINUE TO RESEARCH AND DEVELOP NEW SPECIALTY GUM PRODUCTS. We
               possess considerable gum formulation expertise, and together with
               our existing and potential customers, are developing new products
               in the specialty chewing gum market. We believe we are uniquely
               positioned to manufacture over-the-counter gum products because
               we possess the only stainless steel gum making facility in the
               United States registered with the FDA to produce over-the-counter
               chewing gum products.

          *    PARTNER WITH MAJOR CONSUMER PRODUCT COMPANIES TO INCREASE SALES.
               Since early 1998, we have pursued a strategy of partnering with
               major consumer products companies that have the financial
               resources and distribution capability to market and distribute
               specialty chewing gum products on a national scale. We expanded
               these relationships significantly during 1998 with the addition
               of Breath Asure, Ranir/DCP, Heritage Consumer Products,
               Pharma-Green Ltd. (an Israeli company), and EcoDenT, among
               others.

          *    IMPROVE MANUFACTURING OPERATIONS TO ENHANCE EFFICIENCY AND
               INCREASE PROFIT MARGINS. In 1998 and 1999, we expanded our
               operations, including adding personnel and additional packaging
               and coating equipment, to meet an expected increase in demand for
               several products. Following this expansion of operations, we
               continue to take steps to increase our business and to lower the
               costs of manufacturing our gum products.

          *    CONTINUE TO EFFECTIVELY MARKET GUM TECH BRANDED PRODUCTS. While
               we have changed our principal strategy to focus on contract
               manufacturing for others, we continue to support several of our
               own branded products and believe that these products and related
               marketing efforts provide a showcase for new product concepts and
               demonstrate our expertise in developing new gum formulations.

          *    EFFECTIVELY MANAGE THE DEVELOPMENT AND GROWTH OF THE GEL TECH LLC
               JOINT VENTURE AND THE MANUFACTURING AND MARKETING OF ZICAM(TM).
               Zicam is a new product that we believe represents an opportunity
               for substantial growth in our revenue. In order to realize this
               growth in revenue, however, we must effectively manage the
               development and growth of our joint venture with BioDelivery
               Technologies and Zicam must achieve significant market
               acceptance. We have contributed $3.5 million to Gel Tech LLC to
               fund its initial capital requirements to develop, manufacture,
               and market Zicam, including the costs necessary to conduct
               independent clinical research.

                                       4
<PAGE>
PRODUCT INFORMATION

         The table below describes certain information related to specific
chewing gum products currently manufactured by us for other consumer products
companies.

<TABLE>
<CAPTION>
PRODUCT                             BENEFITS TO USER              MARKET                DISTRIBUTED BY
- -------                             ----------------              ------                --------------
<S>                             <C>                             <C>                    <C>
Breath Asure Dental Gum(TM)       Promotes oral hygiene          Oral Care               Breath Asure
                                  and breath freshness
Private label dental gums         Promotes oral hygiene          Oral Care               Ranir/DCP
                                  and breath freshness
AcuTrim(R)                        Promotes weight management     OTC drug                Heritage Consumer Products
Aspergum(R)                       Pain relief                    OTC drug                Heritage Consumer Products
Chooz                             Antacid and prevents           OTC drug                Heritage Consumer Products
                                  osteoporosis
Herbalife NRG(R)                  Improves energy & endurance    Dietary supplement      Herbalife
Herbalife Chew Slim(R)            Promotes weight management     Dietary supplement      Herbalife
Pharma-Green (seven varieties)    Various                        Dietary supplement      Pharma-Green Ltd.
Brain Gum                         Improves brain function        Dietary supplement      KR Research, Inc.
</TABLE>

         We also market the following products under the Gum Tech brand:
Ginseng, Chew & Soothe(R), CitrusSlim(R), Chromatrim(R), Calcium, Zone,
DentaHealth(R), and Love Gum(R).

MANUFACTURING AND PACKAGING

         The manufacture of specialty chewing gums involves:

          *    storing bulk raw materials and "fine" raw materials, such as
               flavor, colors and active ingredients;
          *    producing and mixing the gum base in large stainless steel
               mixers;
          *    extruding the gum into selected sizes and shapes;
          *    coating the gum, generally with a sugarless coating solution;
          *    branding the product if required;
          *    packaging the gum in blister packages; and
          *    packaging the blisters, according to customer specifications, for
               shipment.

         All of our gum products contain one or more active ingredients which
are added either to the gum center in the mixing stage or included in the
coating solution.

         Prior to commencing production of the chewing gum, we record lot
numbers for all ingredients, examine and file certificates of ingredients,
perform quality control tests, and sanitize equipment and utensils. Our
personnel conduct additional quality control tests throughout the manufacturing
process. We manufacture our products in compliance with good manufacturing
procedures requiring written standard operating procedures.

         We manufacture all of our gum products, including those marketed and
distributed by others. In 1998, we added significantly to our coating and
packaging capability and secured an additional gum rolling line to meet an
anticipated increase in demand for our gums.

                                       5
<PAGE>
COMPETITION

         Although the specialty gum market is emerging as a market category
distinct from the traditional, established chewing gum market, Gum Tech and the
companies to whom we sell face significant competition in each of the four
categories in which we operate. These categories include oral care products, OTC
drugs, smoking cessation products, and dietary supplements. In the oral care
products market, we manufacture products for Breath Asure and Ranir/DCP, which
compete directly with Arm & Hammer dental gum, Trident Advantage, and V-6 dental
gum. We manufacture OTC drug-related gum products, including Aspergum, an
analgesic, Chooz, an antacid/calcium supplement, and AcuTrim, a dietary gum.
Each of these products competes generally with analgesics, antacids, and dietary
products produced and marketed by major consumer products companies. We are
evaluating opportunities in the smoking cessation market, which is currently
dominated by the Nicorette product marketed by Pharmacia and Upjohn. In the
dietary supplement market, our various gum products compete with a large number
of non-gum dietary supplement products.

         Competitive factors in the chewing gum industry include price, flavor,
and name recognition resulting from media advertising. We historically have not
had the capital resources, marketing and distribution networks, product name
recognition, and advertising budget to produce or introduce chewing gum brands
that could compete effectively with the multi-national chewing gum manufacturers
and large specialty chewing gum marketers. Accordingly, we have adopted a
strategy of partnering with major branded and private label customers that
possess the resources and capabilities needed to market and distribute gum
products on a wide scale basis.

         We also face significant competition from a large number of major drug
companies involved in selling cold and flu products that will compete directly
with Zicam. Most of these competitors have greater name recognition, more
established brands, wider distribution capabilities and greater financial and
marketing resources than we do.

FDA AND OTHER GOVERNMENT REGULATION

         We are subject to various Federal, state and local laws affecting our
business. All of our products are subject to regulation by the FDA, including
regulations with respect to labeling of products, approval of ingredients in
products, claims made regarding the products, and disclosure of product
ingredients. In addition, some of our products are considered "drugs."
Consequently, manufacture of these products must comply with "good manufacturing
practices" mandated by the FDA, which prescribes specific requirements and
procedures for the manufacture of FDA-regulated drug products. If we fail to
comply with these requirements and procedures, the FDA has the right to restrict
the sale of or remove such products from the market. We believe that all of our
products comply with all regulatory requirements including the FDA manufacturing
standards and practices for drug products.

         Our advertising claims made with respect to our products also are
subject to the jurisdiction of the FDA and the Federal Trade Commission. In both
cases, we are required to obtain scientific data to support any advertising or
labeling of health claims we make concerning our products.

         In addition, our chewing gum manufacturing facility is subject to
regulation by various governmental agencies including state and local licensing,
zoning, land use, construction and environmental regulations and various health,
sanitation, safety and fire codes and standards. Suspension of certain licenses
or approvals, due to failure to comply with applicable regulations or otherwise,
could interrupt our manufacturing operations. We are also subject to federal and
state laws establishing minimum wages and regulating overtime and working
conditions.

                                       6
<PAGE>
TRADEMARKS, TRADE NAMES, AND PROPRIETARY RIGHTS

         We own a perpetual non-exclusive license to use Microdent, a
plaque-reducing agent, in our coated chewing gum products. Microdent is the
critical ingredient in the chewing gums that we manufacture and package for
Breath Asure and Ranir/DCP.

         We routinely seek trademark protection from the United States Patent
Office ("USPO") and from similar agencies in foreign countries for chewing gum
brands. Despite these protections, we may not be able to successfully defend any
trademarks granted to us against claims from or use by competitors. In addition,
trademark applications may not be approved by the USPO or any similar foreign
agency.

         We consider some of our chewing gum formulations and processes to be
proprietary in nature and rely upon a combination of nondisclosure agreements,
other contractual restrictions, and trade secrecy laws to protect this
proprietary information. Despite these precautions, these steps may not be
adequate to prevent misappropriation of our proprietary information and our
competitors could independently develop chewing gum formulations and processes
that are substantially equivalent or superior to those that we develop.

EMPLOYEES

         As of December 31, 1999, our gum operations employed 75 individuals,
including three executive officers, 56 manufacturing and warehouse personnel,
four research and development personnel, and 12 administrative/sales personnel.
As of December 31, 1999 Gel Tech employed six executive and administrative
personnel.

                                  RISK FACTORS

FACTORS THAT MAY AFFECT FUTURE OPERATING RESULTS AND FINANCIAL CONDITION

         Our future operating results and financial condition depend on a number
of factors that we must successfully manage in order to achieve favorable future
operating results. The following potential risks and uncertainties, together
with those mentioned elsewhere in this prospectus, could affect our future
operating results, financial condition, and the market price of our common
stock.

WE INCURRED SIGNIFICANT LOSSES IN PREVIOUS YEARS

         We began operations in February 1991 and have a limited operating
history upon which potential investors may evaluate our performance. We reported
significant losses for the last three years and for the first three quarters of
1999. Although we earned a profit for the fourth quarter of 1999, we incurred a
loss for the year ended December 31, 1999. In addition, despite achieving a
profit in the fourth quarter of 1999, our future operations may not be
profitable. The likelihood of our success must be considered relative to the
problems, difficulties, complications, and delays frequently encountered in
connection with the development and operation of a new business, the significant
change in strategy in early 1998, and the development and marketing of Zicam, a
relatively new product.

OUR RELIANCE UPON A FEW GUM CUSTOMERS MAY NEGATIVELY IMPACT OUR FINANCIAL
RESULTS

         The shift in our chewing gum strategy in early 1998 to a focus on
contract manufacturing has made our chewing gum operations dependent for sales
and future growth on a few customers. These customers include Herbalife, Breath
Asure, Ranir, Heritage Consumer Products and PharmaGreen. While the decision to
partner with these firms relieves us of the direct responsibility to market
products, we become dependent on the financial resources and marketing
capabilities of third parties. Further, we are at risk for their non-payment or
late payment for amounts owed to us. While we intend to add to this portfolio of
customers to reduce the risk of non-performance by any single customer, we have
not yet been successful in that effort.

                                       7
<PAGE>
OUR INABILITY TO PROVIDE SCIENTIFIC PROOF FOR PRODUCT CLAIMS MAY ADVERSELY
AFFECT OUR SALES

         The marketing of certain of our chewing gum and nasal gel products,
including Zicam, involves claims that such products assist in weight loss,
promote dental hygiene, and reduce the duration of the common cold, among
others. Under FDA and FTC rules, we are required to obtain scientific data to
support any health claims we make concerning our products. Although we have not
provided nor been requested to provide any scientific data to the FDA in support
of claims regarding our products, we have obtained such scientific data for all
of our products. There can be no assurance that the scientific data we have
obtained in support of such claims will be deemed acceptable to the FDA or FTC,
should either agency request any such data in the future. If the FDA or the FTC
requests any supporting information, and we are unable to provide support that
is acceptable to the FDA or the FTC, either agency could force us to stop making
the claims in question or restrict us from selling the affected products.

FDA AND OTHER GOVERNMENT REGULATION MAY RESTRICT OUR ABILITY TO SELL OUR
PRODUCTS

         We are subject to various federal, state and local laws affecting our
business. Our chewing gum and nasal gel products are subject to regulation by
the FDA, including regulations with respect to labeling of products, approval of
ingredients in products, claims made regarding the products, and disclosure of
product ingredients. If we do not comply with these regulations, the FDA could
force us to stop selling the affected products or incur substantial costs in
adopting measures to maintain compliance with these regulations.

         Our advertising claims regarding our products are subject to the
jurisdiction of the FTC as well as the FDA. In both cases we are required to
obtain scientific data to support any advertising or labeling health claims we
make concerning our products, although no pre-clearance or filing is required to
be made with either agency. If we are unable to provide the required support for
such claims, the FTC may stop us from making such claims or require us to stop
selling the related product.

IF ZICAM DOES NOT GAIN WIDESPREAD MARKET ACCEPTANCE, OUR ANTICIPATED SALES
AND RESULTS OF OPERATIONS WILL SUFFER

         In 1999, Gel Tech LLC, a joint venture in which we hold a 60% interest
in profits and capital, launched a new homeopathic cold remedy known as Zicam.
Although studies have indicated that Zicam can significantly reduce the duration
and severity of the common cold, there is no guarantee that the product will
achieve widespread acceptance by the market. If any unanticipated problem arises
concerning the efficacy of Zicam or the product fails to achieve widespread
market acceptance for any reason , our prospects for our future operating
results would be adversely affected. In addition, although initial sales of
Zicam were significant, there is no assurance that demand for this product will
continue to grow, especially following the peak of the cold season.

WE MAY BE UNABLE TO MEET DEMAND FOR OUR NEW PRODUCTS

         To the extent Zicam or any other new product we introduce achieves
widespread market acceptance and generates significant demand, we may be unable
to produce and deliver sufficient quantities of the product to meet our
customers' demands on a timely basis. If so, we could lose opportunities to sell
larger quantities of the product and damage relationships with distributors
whose orders could not be timely filled. This problem, if encountered, could be
particularly damaging if we are not able to meet customer demand during the cold
season, when we expect demand for sales of Zicam to peak.

                                       8
<PAGE>
UNANTICIPATED PROBLEMS ASSOCIATED WITH PRODUCT DEVELOPMENT COULD DELAY OR HINDER
INTRODUCTION OF NEW PRODUCTS

         We may experience unanticipated difficulties in developing new products
that could delay or prevent the introduction of those products. We may be
dependent in the near future upon chewing gum products that are currently being
developed. If we are unable to develop new chewing gum products on a timely
basis, our business, operating results, and financial condition could be
materially adversely affected.

WE MAY BE UNABLE TO SUCCESSFULLY EXPAND OUR OPERATIONS

         We intend to continue expanding our manufacturing and marketing
operations. Expansion will place substantial strains on our management and our
operational, accounting, and information systems. Successful management of
growth will require us to improve our financial controls, operating procedures,
and management information systems, and to train, motivate, and manage our
employees.

         In addition, to the extent that actual demand for our products in the
future is less than anticipated, we may incur higher than necessary costs in
preparing for an anticipated growth in sales that does not materialize or
materializes more slowly than expected.

         Failure to manage growth effectively would have a material adverse
effect on the results of our operations and our ability to execute our business
strategy.

THE LARGE NUMBER OF SHARES ELIGIBLE FOR IMMEDIATE AND FUTURE SALES MAY DEPRESS
THE PRICE OF OUR STOCK

         Sales of substantial amounts of common stock in the open market or the
availability of a large number of additional shares for sale could adversely
affect the market price for the common stock. Substantially all of our
outstanding shares of common stock, as well as the shares underlying vested but
as yet unexercised warrants and options, have either been registered for public
sale or may be sold under Rule 144 promulgated under the Securities Act.
Therefore, all of these shares may be immediately sold by the holders. A
substantial increase in the volume of trading in our stock may depress the price
of our common stock.

WE MAY BE UNABLE TO PREVENT OTHERS FROM DEVELOPING SIMILAR PRODUCTS

         We routinely seek trademark and patent protection from the United
States Patent Office and from similar agencies in foreign countries for chewing
gum brands and have done so for Zicam. There can be no assurance that we will be
able to successfully defend any trademarks, trade names or patents against
claims from or use by competitors or that trademark, trade name or patent
applications will be approved by the USPO or any similar foreign agency.

         We consider some of our chewing gum formulations and processes to be
proprietary in nature and rely upon a combination of non-disclosure agreements,
other contractual restrictions and trade secrecy laws to protect such
proprietary information. There can be no assurance that these steps will be
adequate to prevent misappropriation of our proprietary information or that our
competitors will not independently develop chewing gum formulations and
processes that are substantially equivalent or superior to our own.

THE PRICE OF OUR STOCK MAY CONTINUE TO BE VOLATILE

         The market price of our common stock has been highly volatile and may
continue to be volatile in the future. Factors such as our operating results or
public announcements may cause the market price of our stock to decline quickly.
Market prices for securities of many small capitalization companies have
experienced wide fluctuations in response to variations in quarterly operating
results, general economic indicators and other factors beyond our control.

                                       9
<PAGE>
WE MAY INCUR SIGNIFICANT COSTS RESULTING FROM PRODUCT LIABILITY CLAIMS

         We are subject to significant liability should use or consumption of
our products cause injury, illness or death. Although we carry product liability
insurance, there can be no assurance that our insurance will be adequate to
protect us against product liability claims or that insurance coverage will
continue to be available on reasonable terms.

INABILITY TO RETAIN CURRENT MANAGEMENT COULD NEGATIVELY IMPACT OUR OPERATIONS

         Our operations are dependent upon our ability to hire and retain
qualified management personnel and upon the continued services of our executive
officers. The loss of the services of any of our executive officers, whether as
a result of death, disability, or otherwise, could have a material adverse
effect upon our business.

         We experienced significant management and board changes in 1998 and
1999, including the appointment of a new President and a new Chief Financial
Officer. We have entered into employment agreements with our current executive
officers and have applied for key man life insurance upon certain of their
lives.

                                 USE OF PROCEEDS

         The selling stockholders will receive all of the proceeds from the sale
of the common stock offered under this prospectus. If the selling stockholders
exercise all of their warrants and options, we will receive gross proceeds of
approximately $2,355,650, which we anticipate would be used for general
corporate purposes. The selling stockholders may or may not exercise any or all
of the warrants and options.

                                       10
<PAGE>
                              SELLING STOCKHOLDERS

         The table below lists the selling stockholders and other information
regarding the beneficial ownership of our common stock by each of the selling
stockholders. The second column lists the number of shares of common stock
beneficially owned by each stockholder or issuable to each selling stockholder
on January 25, 2000, assuming exercise of their warrants and options to acquire
shares of our common stock. The selling stockholders are offering only the
shares of common stock that they may acquire upon exercise of all of their
warrants and options to acquire our common stock, as indicated in the third
column. As each selling stockholder resells shares of common stock, we will file
prospectus supplements as necessary to update the number of shares of common
stock that each selling stockholder intends to sell, reflecting prior resales.
The fourth column assumes the sale of all of the shares offered by this
prospectus by each selling stockholder.

         The information provided in the table below has been obtained from the
selling stockholders. The selling stockholders may sell all, some or none of
their shares in this offering. See "Plan of Distribution."

NAME OF SELLING        SHARES OWNED      MAXIMUM NUMBER         SHARES OWNED
 STOCKHOLDER         BEFORE OFFERING    OF SHARES OFFERED      AFTER OFFERING
 -----------         ---------------    -----------------      --------------
                                                            NUMBER    PERCENTAGE
                                                            ------    ----------
Dale G. Brown             7,144              7,144             0          --

Robert S. Davidson       47,500             47,500             0          --

Charles B. Hensley       47,500             47,500             0          --

Ira D. Hill              14,284             14,284             0          --

Eugene P. Kamper          7,144              7,144             0          --

Lawrence S. Kaye         49,868             47,500         2,368         0.03

Henry M. Landau          47,500             47,500             0          --

Peter P. Walters          7,144              7,144             0          --

Robert White             14,284             14,284             0          --

         We are registering the shares for resale by the selling stockholders in
accordance with registration rights granted or offered to the selling
stockholders. We will pay the registration and filing fees, printing expenses,
listing fees, blue sky fees, if any, and fees and disbursements of our counsel,
but the selling stockholders will pay any underwriting discounts, selling
commissions and similar expenses relating to the sale of the shares. In
addition, we have agreed to indemnify the selling stockholders, and certain
affiliated parties against certain liabilities, including liabilities under the
Securities Act, in connection with this offering. The selling stockholders have
agreed to indemnify us and our directors and officers, as well as any person
that controls us, against certain liabilities, including certain liabilities
under the Securities Act.

                                       11
<PAGE>
                            DESCRIPTION OF SECURITIES

         We are authorized to issue up to 20,000,000 shares of common stock and
1,000,000 preferred shares. As of February 3, 2000, we had 8,829,165 shares of
outstanding common stock.

         Our board of directors has the authority, without further action by the
shareholders, to issue up to 1,000,000 shares of preferred stock in one or more
series and to fix the rights, preferences, privileges and restrictions granted
to or imposed upon any series of unissued shares of preferred stock and to
determine the number of shares constituting any series and the designation of
the series, without any further vote or action by the shareholders.

         The following summary of terms of the common stock and Series A
preferred stock is not complete and is subject to and qualified by reference to
our amended Articles of Incorporation, Restated Bylaws, and by the provisions of
applicable law.

COMMON STOCK

         The holders of our common stock are entitled to one vote per share on
all matters on which shareholders are entitled to vote. Subject to the rights of
holders of any class or series of shares, including preferred stock, having a
preference over the common stock as to dividends or upon liquidation, the
holders of our common stock are also entitled to dividends as may be declared by
our board of directors out of funds that are lawfully available, and are
entitled upon liquidation to receive pro rata the assets that are available for
distribution to holders of common stock. Holders of the common stock have no
preemptive, subscription, or conversion rights. The common stock is not subject
to assessment and have no redemption provisions.

OPTIONS

STOCK OPTION PLAN

         Pursuant to our stock option plan, we have granted to our employees,
officers, directors, and an outside consultant or reserved for issuance options
to acquire 650,500 shares of our common stock. All of the options granted to
date have exercise prices equal to the market price of the underlying common
stock on the date the respective options were granted.

WHITEHILL ORAL TECHNOLOGIES AND GEL TECH OPTIONS

         We have or will grant options to acquire up to 70,000 shares of common
stock to the principals of Whitehill Oral Technologies. We granted options to
acquire 25,000 shares in June 1998 at the then market price of $11.44 per share.
We granted options to acquire an additional 25,000 shares in June 1999 at the
then current market price of $9.75 per share. We will grant options to acquire
an additional 20,000 shares in June 2000 at the then current market price of our
common stock.

         We granted options to purchase 190,000 shares of common stock to the
officers of Gel Tech, L.L.C. in May 1999 in conjunction with their employment by
Gel Tech LLC. These options have an exercise price of $9.61 per share.

         This prospectus registers the shares of common stock issuable upon
exercise of the 1998 and 1999 Whitehill Oral Technologies options as well as the
Gel Tech officers' options for public sale.

WARRANTS

         We have issued various warrants, including the following that are still
outstanding:

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<PAGE>
1996 INITIAL PUBLIC OFFERING

         In 1996, in connection with our initial public offering, we issued
warrants to acquire shares of common stock to the underwriters at a purchase
price of $8.0625 per share. Of the initial amount issued, warrants to acquire
36,132 shares of our common stock remain outstanding as of February 3, 2000.

1999 FINANCING

         On June 2, 1999, we issued warrants to Fisher Capital Ltd. and Wingate
Capital Ltd. to acquire a total of 300,000 shares of our common stock at an
initial price of $12.44 per share. As of February 3, 2000, warrants to acquire
87,460 shares of our common stock remained outstanding. The warrant exercise
price and the number of shares of common stock issuable upon exercise of these
warrants will be adjusted if we issue or sell any shares of common stock for a
consideration per share less than the market price of the common stock for the
five consecutive trading days immediately preceding the date of issue or sale.
The holders of these warrants have a right to participate in any pro rata
distribution of rights to purchase stock, warrants, securities, or other
property to record holders of any class of our common stock.

INTERCONTINENTAL CAPITAL CORPORATION

         In connection with the June 1999 financing by Fisher Capital Ltd. and
Wingate Capital Ltd., we issued warrants to acquire an aggregate of 60,000
shares of our common stock to Next Millennium Capital Holdings, LLC and CJB
Consulting, Inc., (collectively, "Intercontinental Capital Corporation") as
partial payment of a finder's fee. Pursuant to these warrants, 30,000 shares may
be purchased at $11.70 per share and 30,000 shares may be purchased at $15.00
per share. As of the date of this prospectus, we had the right to require
Intercontinental Capital Corporation to exercise all of these warrants.

ANTI-DILUTION OF OPTIONS AND WARRANTS

         The exercise price and number of shares purchasable upon exercise of
our options and warrants are subject to adjustment upon the occurrence of a
stock split, reverse stock split, or distribution to stockholders.

CITADEL TRANSACTION

         On June 2, 1999, we issued 2,000 shares of our Series A preferred stock
and $4,000,000 in aggregate principal amount of 8% Senior Secured Redeemable
Notes to Fisher Capital Ltd. and Wingate Capital Ltd. in a private placement. As
of the date of this prospectus, all 2,000 shares of our Series A preferred stock
and the entire $4,000,000 in aggregate principal amount of the 8% Notes had been
redeemed. As a result, no shares of our Series A preferred stock remain
outstanding and the entire amount due under the 8% Senior Secured Redeemable
Notes has been satisfied.

TRANSFER AGENT AND REGISTRAR

         The transfer Agent and Registrar for our common stock is Corporate
Stock Transfer, Inc.

                                       13
<PAGE>
                              PLAN OF DISTRIBUTION

         The selling stockholders (or, subject to applicable law, their
pledgees, donees, distributees, transferees, or other successors in interest)
may sell shares from time to time in public transactions, on or off the Nasdaq
National Market, or in private transactions, at prevailing market prices or at
privately negotiated prices, including but not limited to, one or any
combination of the following types of transactions:

          *    ordinary brokers" transactions;
          *    transactions involving cross or block trades or otherwise on the
               Nasdaq National Market;
          *    purchases by brokers, dealers or underwriters as principal and
               resale by such purchasers for their own accounts pursuant to this
               prospectus;
          *    "at the market" to or through market makers or into an existing
               market for the common stock;
          *    in other ways not involving market makers or established trading
               markets, including direct sales to purchasers or sales effected
               through agents;
          *    through transactions in options, swaps or other derivatives
               (whether exchange-listed or otherwise); or
          *    in privately negotiated transactions.

         In effecting sales, brokers or dealers engaged by the selling
stockholders may arrange for other brokers or dealers to participate in the
resales. The selling stockholders may enter into hedging transactions with
broker-dealers, and in connection with those transactions, broker-dealers may
engage in short sales of the shares. The selling stockholders also may sell
shares short and deliver the shares to close out such short positions. The
selling stockholders also may enter into option or other transactions with
broker-dealers that require the delivery to the broker-dealer of the shares,
which the broker-dealer may resell pursuant to this prospectus. The selling
stockholders also may pledge the shares to a broker or dealer, and upon a
default, the broker or dealer may effect sales of the pledged shares pursuant to
this prospectus.

         Brokers, dealers, or agents may receive compensation in the form of
commissions, discounts, or concessions from selling stockholders in amounts to
be negotiated in connection with the sale. The selling stockholders and any
participating brokers or dealers may be deemed to be "underwriters" within the
meaning of the Securities Act in connection with such sales and any such
commission, discount or concession may be deemed to be underwriting
compensation.

         Information as to whether any underwriter that the selling stockholders
may select, or any other broker-dealer, is acting as principal or agent for the
selling stockholders, the compensation to be received by any underwriter that
the selling stockholders may select or by any broker-dealer acting as principal
or agent for the selling stockholders, and the compensation to be paid to other
broker-dealers, in the event the compensation of such other broker-dealers is in
excess of usual and customary commissions, will, to the extent required, be set
forth in a supplement to this prospectus. Any dealer or broker participating in
any distribution of the shares may be required to deliver a copy of this
prospectus, including a prospectus supplement, if any, to any person who
purchases any of the shares from or through such dealer or broker.

         We have advised the selling stockholders that during such time as they
may be engaged in a distribution of the shares they are required to comply with
Regulation M promulgated under the Securities Exchange Act. With certain
exceptions, Regulation M precludes any selling stockholder, any affiliated
purchasers and any broker-dealer or other person who participates in such
distribution from bidding for or purchasing, or attempting to induce any person

                                       14
<PAGE>
to bid for or purchase any security that is the subject of the distribution
until the entire distribution is complete. Regulation M also prohibits any bids
or purchases made in order to stabilize the price of a security in connection
with the distribution of that security. All of the foregoing may affect the
marketability of the common stock.

         We will not receive any of the proceeds from the selling stockholders'
sale of their common stock.

                                  LEGAL MATTERS

         The validity of the shares of common stock offered hereby will be
passed upon by Snell & Wilmer LLP, Salt Lake City, Utah.

                                     EXPERTS

         The financial statements included in our Annual Report on Form 10-KSB
for the year ended December 31, 1998, which are incorporated by reference in the
Registration Statement of which this Prospectus forms a part, have been audited
by Angell & Deering, independent auditors, as stated in their report, and have
been included in reliance upon their expertise in accounting and auditing.

                       WHERE YOU CAN FIND MORE INFORMATION

         We file annual, quarterly, and special reports and other information
with the Securities and Exchange Commission. We have also filed a Registration
Statement on Form S-3, including exhibits and schedules, under the Securities
Act with respect to the common stock to be sold in this offering. This
prospectus, which constitutes a part of the Registration Statement, does not
contain all of the information set forth in the Registration Statement or the
exhibits and schedules which are part of the Registration Statement. The rules
and regulations of the SEC allow us to omit certain information included in the
Registration Statement from this prospectus. Accordingly, any statements made in
this prospectus as to the contents of any contract, agreement, or other document
are not necessarily complete. With respect to each such contract, agreement, or
other document filed as an exhibit to the Registration Statement, we refer you
to the exhibit for a more complete description of the matter involved, and each
statement in this prospectus shall be deemed qualified in its entirety by this
reference. You may read and copy all or any portion of the Registration
Statement or any reports, statements, or other information in the files at the
following public reference facilities of the Securities and Exchange Commission:

WASHINGTON, D.C.             NEW YORK, NEW YORK          CHICAGO, ILLINOIS
450 Fifth Street, N.W.       7 World Trade Center        500 West Madison Street
Room 1024                    Suite 1300                  Suite 1400
Washington, D.C.  20549      New York, NY  10048         Chicago, IL  60661-2511

         You may obtain copies of these documents upon payment of a duplicating
fee by writing to the Securities and Exchange Commission. You may call the
Securities and Exchange Commission at 1-800-SEC-0330 for further information on
the operation of its public reference rooms. Our filings, including the
Registration Statement, will also be available to you on the Internet web site
maintained by the Securities and Exchange Commission at http://www.sec.gov.

         Our common stock is listed on the Nasdaq National Market and similar
information can be inspected and copied at the offices of the National
Association of Securities Dealers, Inc., 1735 K Street, N.W., Washington, D.C.
20006.

                                       15
<PAGE>
         The SEC allows us to "incorporate by reference" the information that we
file with it, which means that we can disclose important information to you by
referring you to those documents. The information incorporated by reference is
an important part of this prospectus, and information that we file later with
the Commission will automatically update and supersede this information. We have
filed the following documents with the Commission and they are incorporated by
reference into this prospectus:

          *    Our Annual Report on Form 10-KSB for the fiscal year ended
               December 31, 1998;

          *    Our Quarterly Report on Form 10-QSB for the three months ended
               March 31, 1999;

          *    Our Quarterly Report on Form 10-QSB for the six months ended June
               30, 1999;

          *    Our Quarterly Report on Form 10-QSB for the nine months ended
               September 30, 1999;

          *    Proxy Statement for our Annual Meeting of Stockholders held on
               August 11, 1999;

          *    Description of common stock contained in our Registration
               Statement on Form SB-2 declared effective under the Securities
               Act on November 8, 1996 (File Number 333-14667);

          *    All other documents subsequently filed by Gum Tech International,
               Inc. pursuant to Sections 12, 13(a), 13(c), 14 and 15(d) of the
               Exchange Act.

         Please note that all other documents and reports filed under Sections
13(a), 13(c), and 14 or 15(d) of the Exchange Act following the date of this
prospectus and prior to the termination of this offering will be deemed to be
incorporated by reference into this prospectus and to be made a part of it from
the date of the filing of our reports and documents.

         You may request free copies of these filings by writing or telephoning
us at the following address:

                            William J. Hemelt
                            Gum Tech International, Inc.
                            246 E. Watkins Street
                            Phoenix, Arizona 85004
                            (602) 252-1617

                                       16
<PAGE>
======================================    ======================================
We have  not  authorized  any  dealer,
sales representative,  or other person
to give any  information  or represent
anything   not   contained   in   this
prospectus.  You  must not rely on any
unauthorized     information.     This
prospectus  does not  offer to sell or         GUM TECH INTERNATIONAL, INC.
buy   any   common    stock   in   any
jurisdiction   where   it   would   be
unlawful. Neither the delivery of this
prospectus nor any sale made hereunder
implies, under any circumstances, that
the  information  presented is correct
after the date of this prospectus.

                                                   ---------------
                                                     PROSPECTUS
                                                   ---------------

           TABLE OF CONTENTS
                                  Page
                                  ----
Business............................3
Risk Factors........................7
Use of Proceeds....................10
Selling Stockholders...............11
Description of Securities..........12
Plan of Distribution...............14
Legal Matters......................15
Experts............................15
Where You Can Find More
 Information.......................15                March 13, 2000

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