CITIZENS FIRST FINANCIAL CORP
DFAN14A, 2000-04-04
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                  SCHEDULE 14A
                                 (Rule 14A-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14 (a) of the
                         Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [  ]
Filed by a Party other than the Registrant [ X]
Check the appropriate box:
Preliminary Proxy Statement []
Confidential, for Use
of the Commission Only (as permitted by Rule 14a-6(e) (2) [  ]
Definitive Proxy Statement [ ]
Definitive Additional Materials [  ]
Soliciting Material Pursuant to Rule 14a-11 (c) or Rule 14a-12[X]

                    CITIZENS FIRST FINANCIAL CORP.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                     COMMITTEE TO PRESERVE SHAREHOLDER VALUE
- --------------------------------------------------------------------------------
(Name of Person (s) filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[ X] No fee required
[  ] Fee computed on table below per Exchange Act Rules 14 (a)-6(i) (4) and
     0-11.

         1) Title of each class of securities to which transaction applies:

         ----------------------------------------------------------------------

         2) Aggregate number of securities to which transaction applies:

         ----------------------------------------------------------------------
         3) Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

         ----------------------------------------------------------------------
         4) Proposed maximum aggregate value of transaction:

         -----------------------------------------------------------------------

         5) Total Fee Paid:
         -----------------------------------------------------------------------
[  ]  Fee paid previously with preliminary materials.

- --------------------------------------------------------------------------------
[  ]     Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a) (2) and identify the filing for which the offsetting fee was
paid previously.  Identify the previous filing  by registration statement
 number, or the Form or Schedule and the date of its filing.

         1) Amount Previously Paid:

         -----------------------------------------------------------------------
         2) Form, Schedule or Registration Statement No.:

         -----------------------------------------------------------------------
         3) Filing Party:

         -----------------------------------------------------------------------
         4) Date Filed:

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<PAGE>

                    CITIZENS FIRST FINANCIAL CORP. COMMITTEE
                          TO PRESERVE SHAREHOLDER VALUE

                                 April 3, 2000


         The Committee  believes that  Shareholders  are presented  with a clear
choice in connection with the election. Included with this letter is a copy of a
letter written by James  Dierberg,  a  representative  of the Company's  largest
shareholder,  except for the  Company's  ESOP.  The  opinions  expressed  in Mr.
Dierberg's  letter are his own and he is not  affiliated  with any member of the
Committee.

         Do you want a  continuation  of  policies  that have  resulted  in poor
earnings and disappointing stock prices? If so, vote for Management's Nominees.

         Do you want new ideas from people with  successful  track records,  who
only have one objective -- the  maximization of our share value? If so, vote for
the Committee's Nominees.

         Each Shareholder should read the letter dated March 20, 2000, which was
sent by President Landefeld and urges the re-election of Management's  Nominees.
Nothing is mentioned in that letter to indicate that any of the actions taken by
Management will positively  result in increased profits or a higher share price.
Management has not demonstrated  that the actions it has undertaken are anything
more than experiments. Are we, the Shareholders,  being asked to serve as guinea
pigs? Does Management have any practical  experience with commercial real estate
joint  ventures  or  insurance  agency  operations?  Do we have  any  basis  for
believing  either of these  enterprises  will be profitable or beneficial to the
Shareholders?  It must not be  forgotten  that  unsuccessful  real estate  joint
ventures  caused the  failure of  numerous  financial  institutions  less than a
decade ago.

         One thing Mr. Landefeld did not mention in his letter of March 20, 2000
was that the Company owns a 20% ownership interest in Websoft,  Inc. ("Websoft")
, a company that builds and markets  internet  portals.  The Company also made a
loan to Websoft.  As of December 31, 1999 Websoft had assets of $159,137,  total
liabilities  of $902,216 and total equity of ($743,079).  The Company  therefore
recorded  a loss of  $441,087  as of  December  31,  1999.  This is  proof  that
experiments  can be  risky  and  as  Shareholders  we can  only  hope  that  any
additional new experiments  will not have the same result as Websoft.  A sale of
the Company would eliminate this risk.

         On the other hand,  the  Committee  has plans and  objectives  that its
nominees will bring to the Board of  Directors.  These plans have worked well at
other   institutions.   (See,  Chart  below  and  prior  proxy  materials.)  The
Committee's  nominees will not unilaterally  propose prices or actions;  rather,
they will propose the retention of a  nationally-recognized  Investment  Banking
Firm to make  recommendations and to provide guidance to the Board of Directors.
As some of the largest  Shareholders  and Committee  members we will advocate an
orderly  process to maximize value for all  Shareholders  and are opposed to any
forced sale of the Company.
<PAGE>

Date     Price
- --------------
Feb-99   15 3/8
Mar-99   15 1/2
Apr-99   14 1/16   4/26/99 Last Annual Meeting
May-99   14 3/8
Jun-99   14 1/2
Jul-99   15
Aug-99   14 1/2
Sep-99   12 1/2
Oct-99   12 1/4
Nov-99   12 1/2
Dec-99   12
Jan-00   12
Feb-00   15 3/4    4/26/99 - Last Annual Meeting
Mar-00   15.6

Date     Price
- --------------
Feb-99   10 11/16  2/16/99 Seidman makes initial purchase of SJFC at $10.87
Mar-99   11 7/16
Apr-99   11 5/8    4/29/99 Seidman files 13D, disclosing ownership of 203,000
                   shares (5.35%)
May-99   12 11/16  5/18/99 Seidman files for 236,100 shares (6.223%)
Jun-99   14
Jul-99   13 7/8    7/10/99 - Seidman files Proxy Statement for Annual Meeting
 disclosing 350,000 shares and seeking election of two nominees to SFJC Board
 of Director.
Aug-99   14 1/2    8/13/99 = Seidman wins proxy contest.
Sept-99  14 7/16
Oct-99   13 1/2
Nov-99   13 7/8
Dec-99   15 5/8
Jan-00   15 3/16
Feb-00   15 3/4
Mar-00   16 11/16 RCBK announces to buy SJFC for $20 share.



                    WE WANT THE HIGHEST PRICE FOR OUR STOCK!


                    PROOF THAT THE COMMITTEE'S STRATEGY WORKS

         One  of the  Committee's  nominees,  Lawrence  B.  Seidman  ("Seidman")
successfully  applied the  strategies  endorsed by the Committee at South Jersey
Financial Corp. (Nasdaq: "SJFC"). The chart set forth below illustrates what was
accomplished at SJFC and compares those results with stock prices being realized
by our Shareholders, during approximately the same period.

 South Jersey Financial Corp.                  Citizens First Financial Corp.


         Of course, no assurance can be given that the Committee's nominees, who
include  Seidman,  will be able to  duplicate  the  results  achieved  at  SJFC.
However,  election of the  Committee's  nominees will provide an opportunity for
successful results and an opportunity for change.
<PAGE>


         Management says: "Now is not the time to sell." The Committee asks: How
can you reject a sale without knowing the price a buyer is willing to pay? Isn't
everything  for sale "at the right  price?" Why should our shares in the Company
be any different?  The Committee believes these are self-answering questions and
states that those in control of our Company are acting  irresponsibly  when they
refuse to even consider a course of action that could be financially  beneficial
for all Shareholders.

                                    DIVIDENDS

         It is insulting to  Shareholders  for President  Landefeld to remind us
about the Company's  dividends paid in his letter,  since it equates to a return
of only 1.28% on the March 24, 2000 stock  price of  $15.625.  During the almost
four (4) years the Company has been public the dividends  that have been paid to
all  Shareholders  have  totaled  approximately   $300,000,   while  the  "other
compensation"  paid to Mr.  Landefeld  during the last  three (3) years  totaled
approximately  $202,826 (this is in excess of his regular salary of $650,900 and
bonus of  $27,675)!  Who is  benefiting  from the  continued  operations  of the
Company -- the Shareholders or Mr.
Landefeld?  During this same period each Shareholder's stock went up a paltry $2
per share.

                  THE COMPANY'S 1999 POOR FINANCIAL PERFORMANCE

         The Company's net income  declined  $822,000 or 40.8%,  from $2,014,000
for the twelve (12) months ending December 31, 1998 to $1,192,000 for the twelve
(12) months ending  December 31, 1999.  The diluted  earnings per share declined
during the same period from $.84 to $.58 or 30.95%.  Non-interest  expenses went
up for the same period from  $7,426,000 to  $8,826,000  or 18.9%.  The Company's
efficiency ratio (general and administrative  expenses/net interest income, plus
loan  fees,  gains on sale of loans  and other  income)  for the  period  ending
September  30,  1999 was 76.43%  while the average  efficiency  ratio for the 14
publicly traded Illinois thrifts was 57.59% (national average 50.47%).1

         The Management  that is  recommending  that you support its nominees is
the same Management that is responsible for the  significantly  lower income and
diluted  earnings per share.  This poor  performance  was  accomplished  in part
because of the inefficient and costly operations of the Company.

         A vote for the  Committee's  Nominees will also perhaps bring new ideas
to the Board of  Directors  with regard to taking more  cost-effective  actions.
Witness the fact that  Management  estimates it will spend an extra  $125,000 in
connection  with this  proxy  contest,  while the  Committee  is only  expending
approximately $35,000.
- -----------------

1 SNL Quarterly Thrift Digest for December 1999.
<PAGE>

         The Company included a Performance Graph in the original proxy material
dated March 8, 2000 (See,  page 18).  This Graph shows that $100 invested in the
Company's stock, at the time of its initial public  offering,  was worth $115.14
on December 31,  1999.  During the same  period,  $100  invested for the S&P 500
Index was worth $238.14 and $100 invested in the SNL AMEX Thrift Index was worth
$152.89.

         Mr. Landefeld in his March 20, 2000 letter, eludes to the fact that the
Company's  stock price is down but so is the stock price of many other financial
institutions.  Mr.  Landefeld  is missing the point.  Management  of any company
cannot be responsible for how the market values the worth of a company. However,
they  must  take  sole  responsibility  for the  earnings  performance  of their
company.  As shown above, the financial  performance of the Company has not been
satisfactory  and the blame  for this poor  performance  rests  solely  with the
present Board and Management.

         It should be noted that the stock was initially  offered in May 1996 at
$10.00 per share. By December 1999, it was only trading at $12.00 per share. The
stock price has increased to approximately $15.50, since the Committee disclosed
its request for representation on the Board.

                        YOUR VOTE IS EXTREMELY IMPORTANT

         1. If you have already  voted for the  Committee's  Nominees,  we thank
you. If you have not voted or have not voted for the  Committee's  Nominees,  we
recommend that you read our material carefully.

         2.  Please  SIGN.  MARK,  DATE and MAIL your  WHITE  proxy  card in the
enclosed postage-paid  envelope. If you wish to vote for our Nominees,  you must
submit the  enclosed  WHITE  proxy card and must NOT submit  management's  proxy
card.

         3. IF you have  already  voted for the  current  Board,  you have every
legal  right to change  your mind and vote FOR our  Nominees  on the WHITE proxy
card. Only your latest dated proxy card will count.

         4. If your shares are held for you by a bank,  brokerage  firm or other
nominee,  only your bank,  broker or nominee can vote your shares and only after
receiving  your  instructions.  Please sign,  date and return the enclosed WHITE
proxy card in the postage-paid  envelope  provided or call your bank,  broker or
nominee and instruct your  representative  to vote FOR our Nominees on the WHITE
proxy card.

         5. Time is short. PLEASE VOTE TODAY!



         If you have any  questions or need  assistance in voting your shares or
in changing your vote,  please contact  Beacon Hill  Partners,  Inc. at the toll
free number listed below.

                              BEACON HILL PARTNERS, INC.
                             (212) 843-8500 (Call Collect)
                             or Call toll-free (800) 755-5001



                             Sincerely,

                             /s/ Lawrence B. Seidman    /s/ James D. Dickinson
                             --------------------       ---------------------
                             Lawrence B. Seidman        James D. Dickinson

<PAGE>


                              Investors of America
                          1504 Highway, #395 N #8-00508
                           Gardnerville, Nevada 89410


March 27, 2000

C. William Landefeld
President And Chief Executive Officer
Citizens First Financial
2101 North Veterans Parkway
Bloomington, IL 61704

Dear Mr. Landefeld:

This Partnership is the largest shareholder,  except for your ESOP, of shares in
Citizens First Financial Corp.,  having invested more than  $1,700,000.00 in the
company.  We are long  term  investors  and  have  bought  and held  significant
investments in the banking and thrift  industries over the past ten years. It is
generally  our policy to support the  management  of the  companies  in which we
invest,  relying on management  and  especially  the Board of Directors to build
value for the benefit of the shareholders.

The performance of the Board of Citizens has been so unsatisfactory that we have
decided to change  that  policy in this case,  and we are voting in favor of the
nominees  proposed by The  Committee to Preserve  Shareholder  Value.  Citizen's
recent  performance  as  demonstrated  by  declining  earnings  and the  loss in
shareholder  value shown on page 18 of your Proxy  Statement  should  awaken the
Board from its slumber and lead to immediate and decisive  action to improve the
situation. Instead, the Board has apparently chosen to circle the wagons, resist
any change and pretend that all is well.

All is not well for your shareholders,  especially those of us who have used our
own  money  to  buy  our  shares  and  watched  the  investment   founder  while
opportunities pass by. While your compensation and stock ownership  continues to
swell  through  grants  and  options  (as shown on pages 14 and 15 of your Proxy
Statement),  the interests of ordinary  shareholders  have declined,  rebounding
only upon the news of the Committee's  proposals for action.  What, exactly, did
you do in 1999 to deserve total compensation of almost $400,000? Is there anyone
on the Board of Directors willing to ask that question?

We have been shareholders in other companies  energized by Mr. Seidman and other
members of the Committee,  and the shareholders of those companies have realized
impressive  gains  from Mr.  Seidman's  efforts.  Citizens  urgently  needs  the
perspective of directors who have invested substantially,  who bring independent
perspective  and  financial  expertise  to the Board,  and whose  interests  are
aligned  with  ordinary  shareholders.  We  believe  that  Messrs.  Seidman  and
Dickinson  will bring  exciting  potential to the Board,  whether the company is
ultimately  sold or becomes more  aggressive in managing its  opportunities.  We
urge  the  Board of  Directors  to  recognize  its  fiduciary  responsibilities,
reconsider opposition to change and welcome new initiatives for Citizens and all
of its shareholders.

                                     Sincerely,

                                     Investors of America
                                     Limited Partnership
                                     First Securities America, General Partner

                                     By:  /s/James Dierberg

                                            James Dierberg, President




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