CITIZENS FIRST FINANCIAL CORP
DEFA14A, 2000-03-21
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Check the appropriate box:

Filed by the Registrant                                          [X]
Filed by a Party other than the Registrant                       [ ]

[ ]   Preliminary Proxy Statement
[ ]   Confidential, For Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[ ]   Definitive Proxy Statement
[X]   Definitive Additional Materials
[ ]   Soliciting Material Under Rule 14a-12


                         CITIZENS FIRST FINANCIAL CORP.
                         ------------------------------
                (Name of Registrant as Specified in Its Charter)

                    --------------------------------------
     (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]   No fee required
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

      (1) Title of each class of securities to which transaction applies:
              N/A
          ----------------------------------------------------------------------
      (2) Aggregate number of securities to which transaction applies:
              N/A
          ----------------------------------------------------------------------
      (3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):
              N/A
          ----------------------------------------------------------------------
      (4)   Proposed maximum aggregate value of transaction:    N/A
                                                            --------------------
      (5)   Total fee paid:    N/A
                           -----------------------------------------------------
[ ]   Fee paid previously with preliminary materials:  N/A
                                                     ---------------------------
[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the form or schedule and the date of its filing.

      (1)   Amount Previously Paid:    N/A
                                   ---------------------------------------------
      (2)   Form, Schedule or Registration Statement No.:    N/A
                                                         -----------------------
      (3)   Filing Party:    N/A
                         -------------------------------------------------------
      (4)   Date Filed:    N/A
                       ---------------------------------------------------------


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                   [CITIZENS FIRST FINANCIAL CORP. LETTERHEAD]

                             YOUR VOTE IS IMPORTANT

                                                                  March 20, 2000

Dear Fellow Stockholder:

      By now, you should have received a white proxy card from "The Committee to
Preserve Shareholder Value," relating to our April 24, 2000 Annual Meeting. This
group is seeking to replace the two  nominees  chosen by your Board for election
as Directors with its own nominees. We refer to the group as the "Seidman Group"
because Seidman is the principal person orchestrating the group's actions. Based
on  Seidman's  history,  your Board is  convinced  that  Seidman is a short-term
speculator  whose  tactics,  if  successful,  will  cause a forced  sale of your
company.

                           NOW IS NOT THE TIME TO SELL

      YOUR BOARD IS DEDICATED TO MAXIMIZING THE VALUE OF YOUR SHARES.

      o     Since 1996, we have repurchased 31% of our common stock;

      o     In 1999, we commenced the payment of cash dividends;

      o     We have invested in the future by:

            -     restructuring our operations to that of a  community bank with
                  commercial and agricultural lending departments and converting
                  to an Illinois-chartered bank;

            -     restructuring  our  branch  network, including the prospective
                  sale of our Eureka office;

            -     introducing  a  new  computer  system  which will enable us to
                  offer Internet banking services;

            -     initiating a joint venture with an insurance agency; and

            -     commencing a commercial real estate joint venture.

      DO NOT VOTE FOR THE SEIDMAN GROUP'S NOMINEES
      Your Board believes that if the Seidman Group's nominees are elected, they
will  pressure  the Board  into a forced  sale of the  Company,  which the Board
believes will not achieve maximization of value for your shares because it:

           o      WILL NOT  REFLECT  the  value  to  be  achieved  from Citizens
                  First's recent strategic initiatives, identified above; but
           o      WILL  REFLECT  the  recent  battering  that  bank  stocks have
                  suffered in the market place.


<PAGE> 3



      Our expansion and diversification and computer conversion were investments
in the future. They have not yet had time to be reflected in our earnings. Thus,
your  Board is  convinced  that a forced  immediate  sale will not enable you to
realize the benefits of our business plan.

      Regarding bank stock prices, just look at the March 20, 2000 issue of TIME
MAGAZINE:  "Interest-rate  fears have pummeled  financial stocks.  Count on some
great  values -- soon."  Your Board  does not want to be forced to give  someone
else a "great value." Your Board wants to make sure YOU achieve that value.

      YOUR BOARD OF DIRECTORS UNANIMOUSLY URGES YOU TO COMPLETE,  SIGN, DATE AND
RETURN  MANAGEMENT'S  "BLUE" PROXY CARD, IN ITS  POSTAGE-PAID  ENVELOPE,  VOTING
"FOR" ALL OF ITS NOMINEES.

      PLEASE DO NOT RETURN THE WHITE PROXY CARD TO THE SEIDMAN GROUP.

      IF ANY OF YOUR  SHARES  ARE  HELD IN THE NAME OF A BANK,  BROKER  OR OTHER
NOMINEE,  PLEASE CONTACT THE PARTY  RESPONSIBLE FOR YOUR ACCOUNT AND DIRECT THEM
TO VOTE YOUR SHARES FOR YOUR COMPANY'S NOMINEES ON THE "BLUE" PROXY CARD.


                                    Sincerely,

                                    /s/ C. William Landefeld

                                    C. William Landefeld
                                    President and Chief Executive Officer




<PAGE> 4



                             ADDITIONAL INFORMATION

INFORMATION REGARDING OUR NOMINEES AND OTHERS

      Your Board's  nominees for election as Directors at the Annual Meeting are
Arthur W. Mier and Carl A. Borngasser, Jr., both of whom currently are Directors
of Citizens First. Our other Directors, all of whose terms continue, are Paul J.
Hoffman,  C. William Landefeld,  James A. Shirk,  Jeffrey M. Solberg,  Lowell M.
Thompson  and  Ronald C.  Wells.  For  additional  information  regarding  these
nominees,  Directors and management,  who may be considered participants in this
solicitation, please see Citizens First's Proxy Statement for the Annual Meeting
which was sent to you on March 8, 2000.

SOLICITATION OF PROXIES

      The cost of  soliciting  Management's  proxies  will be borne by  Citizens
First.  Citizens  First will  reimburse  brokerage  firms and other  custodians,
nominees and  fiduciaries for reasonable and  appropriate  expenses  incurred by
them in  sending  Management's  proxy  materials  to the  beneficial  owners  of
Citizens First's Common Stock. Citizens First has retained Georgeson Shareholder
Communications  Inc., a professional  proxy  solicitation firm, to assist in the
solicitation of proxies for a fee of $22,000,  plus  reimbursement  of expenses.
Approximately   50  persons   will  be   utilized   by   Georgeson   Shareholder
Communications  Inc. in such  solicitation.  The total  amount  estimated  to be
expended in connection  with this proxy contest is $125,000,  which excludes the
amount normally  expended in connection with a solicitation  for the election of
directors  in the absence of a contest,  and costs  represented  by salaries and
wages of regular employees and officers of Citizens First.  Approximately $7,000
has been paid to date.  In  addition  to  solicitation  by mail,  directors  and
officers of Citizens  First may solicit  proxies  personally,  by telegraph,  by
facsimile transmission or by telephone without additional compensation.

- --------------------------------------------------------------------------------

                             YOUR VOTE IS IMPORTANT

1.    The Board of Directors  urges you to DISCARD the WHITE proxy card recently
      sent to you by the  Seidman  Group.  A  "WITHHOLD  AUTHORITY"  vote on the
      Seidman  Group's White proxy card is NOT a vote for the Board's  nominees.
      To vote FOR your Company's nominees you MUST execute a BLUE proxy card.

2.    If you voted on a White  proxy  card BUT WISH TO  SUPPORT  YOUR  COMPANY'S
      NOMINEES,  please sign,  date and mail the enclosed BLUE proxy card in the
      postage-paid envelope provided as soon as possible.

3.    Remember - only your latest dated proxy will determine how your shares are
      to be voted at the meeting.

4.    If any of your  shares  are  held in the name of a bank,  broker  or other
      nominee,  please contact the party responsible for your account and direct
      them to vote your  shares for your  Company's  nominees  on the BLUE proxy
      card.



<PAGE> 5


5.    For assistance in voting your shares, or for further  information,  please
      contact Dallas Smiley,  Chief Financial Officer of Citizens First at (309)
      661-8700, or our proxy solicitor:


              IF YOU HAVE ANY QUESTIONS, NEED ANOTHER COPY OF OUR
              MARCH 8, 2000 PROXY STATEMENT FOR THE ANNUAL MEETING
         OR NEED FURTHER ASSISTANCE IN VOTING YOUR SHARES, PLEASE CALL:

                                    GEORGESON
                                   SHAREHOLDER
                               COMMUNICATIONS INC.

                           17 STATE STREET, 10TH FLOOR
                               NEW YORK, NY 10004
                          CALL TOLL FREE (800) 223-2064


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