EAGLE RIVER INTERACTIVE INC
SC 13G, 1997-02-14
BUSINESS SERVICES, NEC
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<PAGE>

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                               ------------------

                                  SCHEDULE 13G
                   Under the Securities Exchange Act of 1934
                              (Amendment No. __)*

                               ------------------


                        EAGLE RIVER INTERTACTIVE, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                         Common Stock, $.001 par value
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                  269837 10 0
- --------------------------------------------------------------------------------
                                 (CUSIP Number)
                               ------------------

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


<PAGE>
 
- -------------------------                                ---------------------
  CUSIP No. 269837 10 0             13G                    Page 2 of 5 pages
- -------------------------                                ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                                                                                
      TERENCE M. GRAUNKE                                                       
                          
- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4                                 
      USA

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5                                                       
     NUMBER OF            3,465,798
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6       
                          None
     OWNED BY            
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7       
    REPORTING             3,465,798
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8       
                          None
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9                           
      3,465,798
- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11           
      25.2%                                                              

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12           
      IN

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
 
ITEM 1.

     (a)  Name of Issuer.

          Eagle River Interactive, Inc.

     (b)  Address of Issuer's Principal Executive Offices.

          1060 West Beaver Creek Blvd.
          Avon, Colorado 81620

ITEM 2.

     (a)  Name of Person Filing.

          Terence M. Graunke

     (b)  Address of Principal Business Office or, if none, Residence.

          c/o Eagle River Interactive, Inc.
          1060 West Beaver Creek Blvd.
          Avon, Colorado 81620

     (c)  Citizenship.

          USA

     (d)  Title of Class of Securities.
 
          Common Stock, $.001 par value
 
     (e)  CUSIP Number.

          269837 10 0

ITEM 3.   IF THIS STATEMENT IS FILED PURSUANT TO RULES 13d-1(b) OR 13d-2(b),
          CHECK WHETHER THE PERSON FILING IS A:
 
     (a)  [ ]   Broker or dealer registered under Section 15 of the Act,
     (b)  [ ]   Bank as defined in Section 3(a)(6) of the Act,
     (c)  [ ]   Insurance Company as defined in Section 3(a)(19) of the Act,
     (d)  [ ]   Investment Company registered under Section 8 of the Investment 
                Company Act,
 

                                       1
<PAGE>
 
     (e)  [ ]  Investment Adviser registered under Section 203 of the Investment
               Advisers Act of 1940,
     (f)  [ ]  Employee Benefit Plan, Pension Fund which is subject to the
               provisions of the Employee Retirement Income Security Act of 1974
               or Endowment Fund (see Sec. 240.13d-1(b)(1)(ii)(F)),
     (g)  [ ]  Parent Holding Company, in accordance with 
               Sec. 240.13d-1(b)(ii)(G) (Note: See Item 7)
     (h)  [ ]  Group, in accordance with Sec. 240.13d-1(b)(1)(ii)(H)

     Not Applicable.

ITEM 4.   OWNERSHIP.

     (a)  Amount Beneficially Owned.

          3,465,798

          Includes 418,350 shares issuable pursuant to currently exercisable
          employee stock options. Excludes options to purchase 11,250 shares
          that become exercisable in three equal annual installments beginning
          October 3, 1997, and options to purchase 200,000 shares that become
          exercisable in four equal annual installments beginning December 9,
          1997.

     (b)  Percent of Class.

          25.2%

     (c)  Number of shares as to which such person has

          (i)    sole power to vote or to direct the vote:           3,465,798

          (ii)   shared power to vote or direct the vote:

          (iii)  sole power to dispose or to direct the 
                 disposition of:                                     3,465,798

          (iv)   shared power to dispose or to direct the disposition of:

ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

          Not applicable.

                                       2
<PAGE>
 
ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

          Not applicable.

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
          SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

          Not applicable.

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

          Not applicable.

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP.

          Not applicable.

ITEM 10.  CERTIFICATION.

          Not applicable.


                                   SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.



Date:  February 13, 1997                    /s/ Terence M. Graunke
                                            ----------------------------------
                                            Terence M. Graunke

                                       3


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