REALITY INTERACTIVE INC
10QSB, 1996-11-14
PREPACKAGED SOFTWARE
Previous: EAGLE RIVER INTERACTIVE INC, 10-Q, 1996-11-14
Next: BIG CITY BAGELS INC, 10-Q, 1996-11-14



<PAGE>


                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                 FORM 10-QSB

           QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

              For the quarterly period ended September 30, 1996

                       Commission file number:  0-27862

                          REALITY INTERACTIVE, INC.
            (Exact name of registrant as specified in its charter)

             MINNESOTA                                41-1781991
- --------------------------------------   --------------------------------------
   State or other jurisdiction of          I.R.S. Employer Identification No.
   incorporation of organization 

             SUITE 300
      11200 WEST 78TH STREET
    EDEN PRAIRIE, MINNESOTA 55344                    (612) 996-6777
- --------------------------------------   --------------------------------------
Address of principal executive offices        Registrant's telephone number


Check whether the registrant (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 
months (or for such shorter period that the registrant was required to file 
such reports), and (2) has been subject to such filing requirements for the 
past 90 days. 
                         /X/  Yes     / /  No

At October 31, 1996, 4,677,407 shares of registrant's $.01 par value Common 
Stock were outstanding.  

    Transitional Small Business Issuer Format      / /  Yes    /X/  No


                                      -1-

<PAGE>


                               FORM 10-QSB INDEX

PART I  -  FINANCIAL INFORMATION

Item 1.  Financial Statements...............................................  3

Item 2.  Management's Discussion and Analysis of Financial Condition and
               Results of Operations........................................  8


PART II -  OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K................................... 10

SIGNATURES.................................................................. 11

EXHIBIT INDEX............................................................... 12


                       SAFE HARBOR STATEMENT UNDER THE
               PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

     This Quarterly Report on Form 10-QSB contains forward-looking statements 
within the meaning of Section 27A of the Securities Act of 1933, as amended, 
and Section 21E of the Securities Exchange Act of 1934, as amended.  These 
forward-looking statements involve risks and uncertainties that may cause the 
Company's actual results to differ materially from the results discussed in 
the forward-looking statements.  Factors that might cause such differences 
include, but are not limited to, the uncertainty in growth of a development 
stage company; limited growth of the market for multimedia education and 
training products; lack of market acceptance of the Company's products; 
inability of the Company to expand its marketing capability; inability of the 
Company to diversify its product offerings; failure of the Company to respond 
to evolving industry standards and technological changes; inability of the 
Company to meet its future additional capital requirements; inability of the 
Company to compete in the business education and training industry; loss of 
key management personnel; inability to retain subject matter experts; failure 
of the Company to secure adequate protection for the Company's intellectual 
property rights; and the Company's exposure to product liability claims.  The 
forward-looking statements are qualified in their entirety by the cautions 
and risk factors set forth in Exhibit 99.1, under the caption "Cautionary 
Statement," to this Quarterly Report on Form 10-QSB for the quarter ended 
September 30, 1996.


                                      -2-

<PAGE>

                        PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

                          REALITY INTERACTIVE, INC.
                        (A DEVELOPMENT STAGE COMPANY)
                                BALANCE SHEET
<TABLE>
<CAPTION>
                                                                             September 30,  December 31,
                                                                                 1996           1995
                                                                             ------------   ------------
                                                                             (Unaudited)
ASSETS
<S>                                                                           <C>           <C>
Current assets:
    Cash and cash equivalents..........................................       $  271,269    $   118,916
    Short-term investments.............................................        6,664,403              0
    Accounts receivable................................................          108,117         18,237
    Interest receivable................................................           31,649              0
    Inventory..........................................................           89,231         28,359
    Prepaid expenses...................................................           43,386          8,312
                                                                             -----------     ----------
        Total current assets...........................................        7,208,055        173,824
                                                                             -----------     ----------
Fixed assets, net......................................................          192,960        269,852
Restricted cash........................................................          119,000        119,000
Other assets...........................................................           29,781         14,116
                                                                             -----------     ----------
        Total assets...................................................      $ 7,549,796    $   576,792
                                                                             -----------     ----------
                                                                             -----------     ----------
LIABILITIES, MANDATORILY REDEEMABLE PREFERRED 
  STOCK AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
    Accounts payable...................................................      $   136,050    $   188,623
    Accrued liabilities................................................           71,720         90,417
    Capitalized lease obligation.......................................                0         14,127
    Notes payable......................................................                0        201,002
    Other current liabilities..........................................            9,710              0
                                                                             -----------     ----------
        Total current liabilities......................................          217,480        494,169
Long-term liabilities..................................................                0              0
                                                                             -----------     ----------
        Total liabilities..............................................          217,480        494,169
                                                                             -----------     ----------
Mandatorily redeemable convertible preferred stock, $.01 par value,
    5,000,000 shares authorized; 0 and 726,900 shares outstanding......                0      2,125,962
                                                                             -----------     ----------
Stockholders' equity (deficit):
    Common stock, $.01 par value, 20,000,000 shares authorized;
        4,677,407 and 1,643,611 shares outstanding....................            46,774         16,436
    Additional paid-in capital........................................        15,391,620      1,384,397
    Accumulated deficit during the development stage..................        (8,106,078)    (3,444,172)
                                                                             -----------     ----------
        Total stockholders' equity (deficit)..........................         7,332,316     (2,043,339)
                                                                             -----------     ----------
        Total liabilities, mandatorily redeemable preferred stock 
           and stockholders' equity (deficit).........................       $ 7,549,796    $   576,792
                                                                             -----------     ----------
                                                                             -----------     ----------
</TABLE>

             See accompanying notes to the financial statements.

                                      -3-

<PAGE>


                          REALITY INTERACTIVE, INC.
                        (A DEVELOPMENT STAGE COMPANY)
                          STATEMENT OF OPERATIONS
                                (UNAUDITED)

<TABLE>
<CAPTION>
                                                             Three months ended        Nine months ended
                                                                September 30,            September 30,
                                                           -----------------------  ------------------------
                                                               1996        1995        1996          1995
                                                           -----------  ----------  -----------  -----------
<S>                                                        <C>          <C>         <C>          <C>
Revenues...............................................    $    93,677  $   10,928  $   341,784  $    17,441
Cost of revenues.......................................         18,768       1,206       65,238        2,288
                                                           -----------  ----------  -----------  -----------
Gross profit...........................................         74,909       9,722      276,546       15,153
                                                           -----------  ----------  -----------  -----------
Operating expenses:
    Sales and marketing................................        712,912     238,500    1,859,101      545,113
    Research and development...........................        678,085     175,502    1,598,251      738,627
    General and administrative.........................        428,357     259,347    1,087,109      615,684
                                                           -----------  ----------  -----------  -----------
        Total operating expenses.......................      1,819,354     673,349    4,544,461    1,899,424
                                                           -----------  ----------  -----------  -----------
Operating loss.........................................     (1,744,445)   (663,627)  (4,267,915)  (1,884,271)
                                                           -----------  ----------  -----------  -----------
Other income (expense):
    Interest income (expense), net.....................        104,551     (95,542)     (61,035)    (102,110)
    Debt offering costs................................              0           0     (113,486)           0
                                                           -----------  ----------  -----------  -----------
        Total other income (expense)...................        104,551     (95,542)    (174,521)    (102,110)
                                                           -----------  ----------  -----------  -----------

    Income before extraordinary loss...................    $(1,639,894) $ (759,169) $(4,442,436) $(1,986,381)

Extraordinary loss from early retirement of debt.......              0           0     (219,470)           0
                                                           -----------  ----------  -----------  -----------
        Net Loss.......................................    $(1,639,894) $ (759,169) $(4,661,906) $(1,986,381)
                                                           -----------  ----------  -----------  -----------
                                                           -----------  ----------  -----------  -----------
Net loss per common and common equivalent share........    $      (.35) $     (.46) $     (1.34) $     (1.21)
                                                           -----------  ----------  -----------  -----------
                                                           -----------  ----------  -----------  -----------
Weighted average common and common equivalent 
shares.................................................      4,677,407   1,643,611    3,488,130    1,643,611
                                                           -----------  ----------  -----------  -----------
                                                           -----------  ----------  -----------  -----------
</TABLE>

             See accompanying notes to the financial statements.

                                      -4-

<PAGE>


                              REALITY INTERACTIVE, INC.
                            (A DEVELOPMENT STAGE COMPANY)
                               STATEMENT OF CASH FLOWS
                                     (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                      Nine months ended
                                                                                        September 30,
                                                                                 ---------------------------
                                                                                     1996          1995
                                                                                 -------------  ------------
<S>                                                                              <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
    Net loss.................................................................    $ (4,661,906)  $(1,986,381)
    Reconciliation of net loss to net cash used by operating activities:
        Depreciation and amortization........................................          90,000        60,525
        Noncash interest expense related to warrants.........................         193,979        40,211
        Extraordinary loss related to early retirement of debt (interest
          expense related to warrants).......................................         142,021             0
    Changes in assets and liabilities:
        Accounts receivable..................................................         (89,880)       (6,350)
        Interest receivable..................................................         (31,649)            0
        Inventory............................................................         (60,871)      (55,383)
        Prepaid expenses.....................................................         (35,074)       (8,988)
        Accounts payable.....................................................         (52,577)      124,858
        Accrued liabilities..................................................         (18,697)        9,077
        Other current liabilities............................................          11,059             0
                                                                                 ------------   -----------
            Net cash used by operating activities............................      (4,513,595)   (1,822,431)
                                                                                 ------------   -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Purchase of fixed assets, net of retirements.............................        (279,266)     (142,175)
    Purchase of other assets.................................................         (15,666)       (8,229)
    Purchase of short-term investments.......................................     (10,164,404)            0
    Sale of short-term investments...........................................       3,500,000        29,836
    Cash restricted for operating leases.....................................               0      (119,000)
                                                                                 ------------   -----------
            Net cash used by investing activities............................      (6,959,336)     (239,568)
                                                                                 ------------   -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
    Repayments of capital lease obligation...................................         (15,471)      (14,448)
    Proceeds from convertible notes payable..................................       2,800,000       951,002
    Repayment of convertible notes payable...................................      (2,774,997)            0
    Repayment of notes payable...............................................        (201,002)            0
    Proceeds from sale leaseback of fixed assets.............................         266,157             0
    Proceeds from initial public offering, net...............................      11,549,607             0
    Proceeds from related party financing....................................               0       320,000
    Proceeds from issuance of preferred stock................................               0       193,228
    Proceeds from exercise of stock options..................................             990             0
                                                                                 ------------   -----------
            Net cash provided by financing activities .......................      11,625,284     1,449,782
                                                                                 ------------   -----------
Net cash provided (used) during period.......................................         152,353      (612,217)

CASH AND CASH EQUIVALENTS:
    Beginning of period......................................................         118,916       527,461
                                                                                 ------------   -----------
    End of period............................................................    $    271,269   $   (84,756)
                                                                                 ------------   -----------
                                                                                 ------------   -----------
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
    Cash paid for interest...................................................    $     88,867   $    64,614
                                                                                 ------------   -----------
                                                                                 ------------   -----------
</TABLE>
             See accompanying notes to the financial statements.

                                      -5-

<PAGE>


                          REALITY INTERACTIVE, INC.
                        (A DEVELOPMENT STAGE COMPANY)
                        NOTES TO FINANCIAL STATEMENTS
                              SEPTEMBER 30, 1996
                                 (UNAUDITED)

NOTE 1.   SUMMARY OF ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

Organization and Business

     Reality Interactive, Inc. (the "Company") was incorporated on May 24, 
1994 to design, develop and market interactive multimedia knowledge solutions 
primarily for sale to Fortune 2000 companies.  The Company's strategy is to 
identify industry standards and practices that create a need for 
enterprise-wide education and training.  The Company uses digital technology, 
including animation, video, graphics, audio narration and formatted text, to 
create its interactive multimedia knowledge solutions.

Basis of Presentation

     The accompanying unaudited financial statements of the Company have been 
prepared in accordance with generally accepted accounting principles for 
interim financial information.  The preparation of financial statements in 
accordance with generally accepted accounting principles require management 
to make estimates and assumptions.  Such estimates and assumptions affect the 
reported amounts of assets and liabilities as well as disclosure of 
contingent assets and liabilities at the date of the accompanying interim 
financial statements, and the reported amounts of revenue and expenses during 
the reporting period.  In the opinion of management, the interim financial 
statements include adjustments necessary for a fair presentation of the 
results of operations for the interim periods presented.  Operating results 
for the nine months ended September 30, 1996 are not necessarily indicative 
of the operating results to be expected for the year ending December 31, 1996.

     Certain information and footnote disclosures normally included in 
financial statements in accordance with generally accepted accounting 
principles have been omitted.  The statements should be read in conjunction 
with the Company's annual financial statements included in its Registration 
Statement on Form SB-2.

NOTE 2.  INITIAL PUBLIC OFFERING

     In April 1996, the Company completed an initial public offering (the 
"IPO") of 2,200,000 units at a price of $5.75 per unit.  Each unit sold 
consisted of one share of Common Stock and one Redeemable Common Stock 
Purchase Warrant to purchase one share of Common Stock.  The sale of such 
units resulted in gross proceeds of $12,650,000 and net proceeds of 
$11,034,982 after payment of the underwriting discount and related expenses.  
Upon the closing of the offering, all 726,900 outstanding shares of 
Mandatorily Redeemable Convertible Preferred Stock were converted into 
726,900 shares of Common Stock.

     In May 1996, the Company issued an additional 100,000 units to its 
underwriter to cover over-allotments, resulting in gross proceeds of $575,000 
and net proceeds of $514,625 after payment of the underwriting discount and 
related expenses.

NOTE 3.  CONVERTIBLE NOTES PAYABLE

     In January 1996, the Company closed a $2,800,000 convertible bridge note 
financing (the "Bridge Notes") in a private placement, resulting in net 
proceeds to the Company of $2,626,570 after payment of agent's commissions 
and related expenses.  The Bridge Notes provided for interest at 10% per 
annum and matured on the earlier of July 31, 1996 or 30 days after the 
effective date of an IPO. In connection with this financing, the Company 
issued detachable warrants to purchase a total of 560,000 shares of Common 
Stock to the purchasers of 


                                      -6-

<PAGE>

the Bridge Notes.  The Bridge Notes were convertible into common stock at a 
price equal to $3.94, which was 75% of $5.25 (the per share value assigned to 
the Common Stock at the time of the IPO).  

     In May 1996, 30 days after the effective date of the IPO, the Company 
made payments totaling $2,861,281 to repay the Bridge Notes, including 
accrued interest of $86,285.  Approximately $25,000 of the Bridge Notes were 
converted to Common Stock at the time of this repayment, resulting in the 
issuance of 6,346 shares.  The Company recognized an extraordinary loss of 
approximately $220,000 in its second quarter ended June 30, 1996 as a result 
of the early repayment of the Bridge Notes.

NOTE 4.  STOCK OPTIONS

     Under the terms of the Company's 1994 Stock Incentive Plan, 700,000 
shares of Common Stock have been reserved for issuance to officers, employees 
and independent contractors upon the exercise of stock options.  The Company 
has granted a total of 464,850 options to its officers, employees and 
independent contractors at prices ranging from $1.80 to $5.25 per share.  
During the quarter ended June 30, 1996, an employee exercised an option to 
purchase 550 shares of Common Stock at an exercise price of $1.80 per share.


                                      -7-

<PAGE>


ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATION

     The following presentation of management's discussion and analysis of 
the Company's financial condition and results of operation should be read in 
conjunction with the Company's financial statements and notes contained 
herein.

OVERVIEW

     Reality Interactive, Inc. (the "Company") was formed in May 1994 to 
design, develop and market interactive multimedia knowledge solutions 
primarily for sale to Fortune 2000 companies.  The Company is a development 
stage company and, as a result, has undergone significant changes since its 
inception as the focus of the Company's activities has shifted from 
organization to product design and development to sales and marketing.  
Accordingly, the Company's revenue and expenses for the periods presented 
below are not necessarily indicative of future results.

     The Company has been unprofitable since its inception and expects to 
incur operating losses at least through 1997.  During the period from May 24, 
1994 (inception) through September 30, 1996, the Company incurred cumulative 
losses of $8,106,078.  The Company expects that its operating expenses will 
continue to increase as it continues to develop new products and increase its 
sales and marketing efforts.  To become profitable, the Company must 
significantly increase revenues.  Future operating results will depend upon 
many factors, including the demand for the Company's products, the level of 
product and price competition, the Company's success in maturing its direct 
sales force and indirect distribution channels, general economic conditions 
and the ability of the Company to develop and market new products and to 
control costs.

RESULTS OF OPERATIONS

     REVENUES.  Revenues were $93,677 for the quarter ended September 30, 
1996, compared to revenues of $10,928 for the quarter ended September 30, 
1995.  For the nine month period ended September 30, 1996, revenues were 
$341,784, compared to revenues of $17,441 for the comparable period of 1995.  
The revenue increase was due primarily to increasing sales of the Company's 
initial product, the ISO 9000 REGISTRATION SERIES, which was released as a 
complete series in August 1995.  The Company also generated approximately 47% 
of its third quarter 1996 revenues from its second product, the QS-9000 
COMPLIANCE SERIES, a four title interactive multimedia product that was 
released in August 1996. The revenue results through September 30, 1996 are 
less than the Company's original expectations as a result of unexpected 
challenges associated with developing a direct sales force and longer than 
expected sales cycles in corporate multi-site enterprises.

     COST OF REVENUES.  Cost of revenues were $18,768 for the quarter ended 
September 30, 1996, compared to $1,206 for the quarter ended September 30, 
1995. For the nine month period ended September 30, 1996, cost of revenues 
were $65,238, compared to cost of revenues of $2,288 for the comparable 
period of 1995.  The increase in cost of revenues was primarily due to 
royalties paid on an increasing level of sales.  Royalties were paid to the 
American Society for Quality Control ("ASQC"), a sales channel for the 
Company, and Process Management International, the Company's subject matter 
expert for its ISO 9000 REGISTRATION SERIES.   Cost of revenues also includes 
the cost of media duplication and packaging materials. 

     OPERATING EXPENSES.  The Company's operating expenses for the quarter 
ended September 30, 1996 were $1,819,354, a 170% increase over operating 
expenses of $673,349 for the quarter ended September 30, 1995.  For the nine 
months ended September 30, 1996, operating expenses were $4,544,461, a 139% 
increase over operating expenses of $1,899,424 for the same period in 1995.  
This increase  in operating expenses between the periods noted for 1996 and 
1995 was due primarily to the following:

(a)  Sales and marketing expenses were $712,912 for the third quarter of 1996,
     compared to $238,500 for the third quarter of 1995, a 199% increase.  For
     the nine months ended September 30, 1996, sales and marketing 


                                      -8-

<PAGE>


     expenses were $1,859,101, compared to $545,113 for the same period in 1995,
     a 241% increase.  This increase between periods was due primarily to the 
     addition of new direct sales, telesales and marketing positions and the 
     expansion of direct marketing programs.  The Company expects its sales and 
     marketing expenses to increase as a result of increasing travel 
     expenditures related to its direct sales force, and initiation of marketing
     programs for newly released products, as well as products currently being 
     developed.

(b)  Research and development expenses were $678,085 for the third quarter of
     1996, compared to $175,502 for the third quarter of 1995, an 286% increase.
     For the nine months ended September 30, 1996, research and development
     expenses were $1,598,251, compared to $738,627 for the same period in 1995,
     a 116% increase.  This increase was attributed to the development of three
     new products, the QS-9000 COMPLIANCE SERIES, a multi-title product dealing
     with automotive quality standards, the ISO 14000 EMS CONFORMANCE SERIES, a
     multi-title product dealing with environmental management standards and
     POLLUTION PREVENTION, a one-title product dealing with the key concepts of
     a pollution prevention program.  The Company completed development of the
     QS-9000 COMPLIANCE Series in August 1996.  Management believes that the ISO
     14000 CONFORMANCE SERIES and POLLUTION PREVENTION products will be released
     during the fourth quarter of 1996.  The Company expects its research and
     development expenses to remain consistent with current levels, unless
     additional projects, if any, are identified, which may require an increase
     in staffing.

(c)  General and administrative expenses were $428,357 for the third quarter of
     1996, compared to $259,347 for the third quarter of 1995, a 65% increase. 
     For the nine months ended September 30, 1996, general and administrative
     expenses were $1,087,109, compared to $615,684 for the same period in 1995,
     a 77% increase.  This increase was due primarily to increased travel,
     office rent, depreciation expense, operating leases and professional fees. 
     The Company expects that its general and administrative expenses will
     increase as it hires additional accounting staff and expands its office
     space during the fourth quarter of 1996.

     OTHER INCOME (EXPENSE).  The Company's net other income was $104,551 for 
the third quarter of 1996, compared to net other expense of $95,542 for the 
third quarter of 1995.  For the nine months ended September 30, 1996, net 
other expense was $174,521, compared to net other expense of $102,110 for the 
same period in 1995.  This difference was primarily the result of interest 
expense associated with the Company's Bridge Notes and amortization of 
offering costs the Company incurred to obtain the Bridge Notes.  The Company 
also realized interest income of $104,551 and $221,811 in the third quarter 
and first nine months of 1996 from the investment of Bridge Note and IPO 
proceeds.

     NET LOSS. Net loss was $1,639,894 for the third quarter of 1996, 
compared to a net loss of $759,169 for the third quarter of 1995.  For the 
nine months ended September 30, 1996, net loss, after deducting extraordinary 
losses of $219,470 from the early retirement of debt, was $4,661,906, 
compared to a net loss of $1,986,381 for the same period in 1995.  The 
Company expects to continue to experience losses at least through 1997 as it 
continues to incur substantial expenditures to develop its products and to 
increase its sales.

LIQUIDITY AND CAPITAL RESOURCES

     The Company's cash, cash equivalents and short-term investments were 
$6,935,672 as of September 30, 1996, compared to $118,916 as of December 31, 
1995.  The increase in cash, cash equivalents and short-term investments was 
primarily attributed to the Company's IPO in April 1996.  Also contributing 
to the increase was lease financing of approximately $266,157 that was 
obtained in a sale-leaseback of computer equipment in May 1996.  The decrease 
in cash and cash equivalents subsequent to the Company's IPO was due 
primarily to the net loss from operations and repayment of Bridge Notes.  See 
Note 3 for further information on financing transactions.

     Although the Company anticipates that it will experience operating 
losses and negative cash flow from operations at least through 1997, and the 
Company currently does not have bank financing available, the Company 
believes that its current cash balances will be sufficient to meet its 
working capital and capital 


                                      -9-

<PAGE>


expenditure needs through 1997.  Thereafter, the Company may need to raise 
additional funds to finance its operations.  To the extent the Company's 
revenues do not meet management's expectations, or the Company's growth 
exceeds management's expectations, the Company may require additional 
financing prior to the end of 1997.  At such time, there can be no assurance 
that debt or equity financing would be available on favorable terms or at all.

                         PART II - OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K   

         (a)  EXHIBITS

         EXHIBIT NO.    DESCRIPTION

           10.1         Copyright License Agreement between Reality Interactive,
                        Inc. and the American National Standards Institute dated
                        August 30, 1996, including Modifying Agreement

         + 10.2         ISO 14000 Marketing and Promotion Agreement between
                        Reality Interactive, Inc. and the American National
                        Standards Institute dated September 20, 1996

         + 10.3         ISO 14000 Marketing and Promotion Agreement between
                        Reality Interactive, Inc. and the Global Environment and
                        Technology Foundation dated September 6, 1996

         + 10.4         Distribution Agreement between Reality Interactive,
                        Inc. and Futuremedia PLC dated July 12, 1996

           27.1         Financial Data Schedules

           99.1         Cautionary Statement


+    Pursuant to Rule 24b-2 of the Securities Exchange Act of 1934, confidential
     portions of this Exhibit have been deleted and filed seperately with the
     Securities and Exchange Commission pursuant to a request for confidential
     treatment.

     (b)  REPORTS ON FORM 8-K

            No Reports on Form 8-K were filed during the quarter ended 
September 30, 1996


                                     -10-

<PAGE>


                                  SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, as 
amended, the registrant has duly caused this report to be signed on its 
behalf by the undersigned, thereunto duly authorized.

                            REALITY INTERACTIVE, INC.

Dated: November 14, 1996                   By     /s/   Paul J. Wendorff 
                                              ---------------------------------
                                                      Paul J. Wendorff
                                           Its  Chief Executive Officer

Dated: November 14, 1996                   By     /s/  Wesley W. Winnekins
                                              ---------------------------------
                                                     Wesley W. Winnekins
                                           Its   Chief Financial Officer


                                     -11-

<PAGE>


                                EXHIBIT INDEX
Exhibit 
   No.       Description                                               Page No.
- -------      --------------------------------------------------------  --------
  10.1       Copyright License Agreement between Reality Interactive,
             Inc. and the American National Standards Institute dated
             August 30, 1996, including Modifying Agreement..........      13

 +10.2       ISO 14000 Marketing and Promotion Agreement between 
             Reality Interactive, Inc. and the American National 
             Standards Institute dated September 20, 1996............      25

 +10.3       ISO 14000 Marketing and Promotion Agreement between 
             Reality Interactive, Inc. and the Global Environment and 
             Technology Foundation dated September 6, 1996...........      33

 +10.4       Distribution Agreement between Reality Interactive, Inc. 
             and Futuremedia PLC dated July 12, 1996.................      41

  27.1       Financial Data Schedules................................      62

  99.1       Cautionary Statement....................................      63


+   Pursuant to Rule 24b-2 of the Securities Exchange Act of 1934, confidential
    portions of this Exhibit have been deleted and filed seperately with the
    Securities and Exchange Commission pursuant to a request for confidential
    treatment.


                                     -12-



<PAGE>


EXHIBIT 10.1

                             COPYRIGHT LICENSE AGREEMENT
                                           
     This COPYRIGHT LICENSE AGREEMENT (hereinafter referred to as the 
"Agreement") is made and entered into as of this 30 day of August 1996, by 
and between the American National Standards Institute Inc., a New York 
corporation whose address for purposes of this agreement is 11 West 42nd 
Street, New York, New York 10036 (hereinafter referred to as "Licensor"), and 
Reality Interactive, Inc., whose address for purposes of this agreement is 
Suite 300, 11200 West 78th Street, Eden Prairie, Minnesota 55344 (hereinafter 
referred to as "Licensee").

                                      WITNESSETH

     WHEREAS, the International Organization for Standardization ("ISO") is 
the proprietor of the copyright to certain international standards (the 
"International Standards"); and
    
     WHEREAS, the Licensor and the International Organization for 
Standardization ("ISO") have the exclusive rights to reproduce, digitize, 
package, sell and/or lease the ISO International Standards (hereinafter 
referred to as the "ISO Standards") in the United States of America; and
    
     WHEREAS, the Licensor, being the ISO member body for the United States 
of America, is entitled to assign its rights to reproduce, digitize, package, 
sell and/or lease the ISO Standards in the United States; and

     WHEREAS, Licensee wishes to secure the non-exclusive rights to 
reproduce, duplicate, digitize, package, distribute, sell and/or lease in the 
United States of America only the Draft (DIS) and Approved ISO 14000 series 
of Environmental Management Systems Standards identified in Appendix 1 hereto 
(hereinafter referred to collectively as the "Licensed Standards") in 
electronic digital format by including the Licensed Standards in Licensee's 
digital multimedia product known as the ISO 14000 EMS Conformance Series 
(hereinafter referred to as the "Product"); and

     WHEREAS, Licensor is willing to convey such rights to Licensee upon the 
terms and conditions hereinafter set forth.

                                         -13-

<PAGE>

     NOW, THEREFORE, in consideration of the premises and the mutual 
covenants of the parties contained herein, it is hereby agreed as follows:

     1.  (a)  The term of this Agreement shall initially be for three (3) 
years commencing on August 30, 1996 and ending on August 29, 1999.  Subject 
to reaching agreement as to the royalty payments to be paid by Licensee to 
Licensor, this Agreement shall be automatically renewed upon the other terms 
and conditions set for herein unless, at least thirty (30) days  before the 
end of the existing term or any renewal term hereof, a party gives the other 
party written notice of its election to terminate this Agreement at the end 
of such period.

         (b)  Except as specified below, upon termination of this Agreement, 
or any renewal period, Licensee shall immediately cease to reproduce, 
duplicate, digitize, and package the Licensed Standards, and distribute, sell 
and/or lease the Product.  However, to the extent that, upon receipt of a 
notice of termination of this Agreement, Licensee has previously entered into 
subscription agreements that encompass the Product, then Licensee shall be 
permitted to honor such agreements for a period of no longer than twelve (12) 
months from the date of termination to this Agreement.  During any such 
period, Licensor shall remain obligated to deliver to Licensee a copy of any 
revised Licensed Standard, and Licensee shall continue to make royalty 
payments in accordance with Sections 4 and 5, and the terms of this agreement 
shall remain in effect for the extended period.

     2.  (a)  Subject to the terms and conditions set forth in this 
agreement, Licensor hereby grants to Licensee the non-exclusive rights to 
reproduce, duplicate, digitize, package, distribute, sell and/or lease the 
licensed Standards in the United States of America only.  Licensee shall only 
exercise these rights by reproducing the Licensed Standards in electronic 
digital format within the Product in a manner that Licensee, in its 
discretion, determines to be appropriate.

         (b)  Subject to the terms and conditions set forth in the Agreement, 
the Licensor grants to the Licensee only those rights specifically granted 
pursuant to Paragraph 2(a) hereof.  It is expressly understood that all 
rights in the Licensed Standards not hereby granted to Licensee are reserved 
to Licensor and ISO, including, but not limited to, all copyrights.

     3.   Licensor shall deliver to Licensee, free of charge, one (1) paper 
hard copy of each draft (DIS) Licensed Standard, and one electronic PDF 
format copy of each Licensed Standard when approved and published 

                                        -14-

<PAGE>

by ISO and any renewal thereof, except that Licensor shall not be required to 
deliver to Licensee copies of any Licensed Standard prior to the execution of 
this Agreement. Licensee agrees to replace each draft (DIS) Standard within 
the Product with the approved Licensed Standard within sixty days of receipt 
of the each approved Licensed Standard, and shall cease distribution of the 
copies of the Product which contain the draft (DIS) standard.  Licensor shall 
effect the delivery required hereunder by mailing a copy of each Standard, 
via first class mail, to Licensee at the following address before or 
immediately upon the general release of the standard to:

     Reality Interactive, Inc.
     Suite 300
     11200 West 78th Street
     Eden Prairie, Minnesota 55344
     Attention: W. Winnekins, CFO 

     4.  (a)  In consideration for the rights herein granted, Licensee shall 
pay to Licensor (in accordance with the payment schedule set forth in Section 
5 hereof) an access fee of $410.00 per year for storing the Licensed 
Standards in Licensee's electronic file, plus a royalty for each copy of the 
Product distributed, sold and/or leased based on the following tiers:

Base Royalty: 205.00 per Product
- -------------

I:  NUMBER OF PRODUCTS        BASE ROYALTY FEE PER UNIT     ROYALTY CALCULATION
       DISTRIBUTED                                             PER PRODUCT
       up to 50                  Base royalty fee                $205.00
       51 to 100                 Base minus 10%                  $184.50
      101 to 200                 Base minus 20%                  $164.00
      210 to 300                 Base minus 25%                  $154.00
      301 and over               Base minus 30%                  $143.50


II:  Networked User Schedule (based per scale)
     -----------------------------------------

MULTIPLE END USERS/NUMBER OF        AMOUNT          ROYALTY CALCULATION
    SIMULTANEOUS USERS                                   PER PRODUCT   
    1                       1.75 x base royalty fee             $359.00
  2 to 5                    2.50 x base royalty fee             $512.50
  6 to 10                   4.50 x base royalty fee             $922.50
 11 to 15                   6.00 x base royalty fee           $1,230.00
 16 to 20                   7.50 x base royalty fee           $1,537.50
 21 to 35                   9.00 x base royalty fee           $1,845.00
 36 to 50                  12.50 x base royalty fee           $2,562.50
 51 and over                75% x base royalty fee x             TBD
                          number of simultaneous users
                          of networked users

                                            15

<PAGE>

         (b)  It  is expressly understood and agreed that the price to be 
charged by Licensee for the Product shall be determined solely by Licensee.  

         (c)  Any hard copies made shall be for the internal use of the 
Licensee's customers only, and their number shall not exceed the number of 
networked users as defined in Section 4(a) above.  These copies may not be 
sold, traded or given to third parties.  Copies in addition to those allowed 
may be purchased from the American National Standards Institute (ANSI), 11 
West 42nd Street, New York, New York 10036 (telephone 212-642-4900), or be 
authorized subject to execution of a Restricted Site License Copying 
Agreement with ANSI. The Licensee shall ensure that this clause is included 
in its Product along with the copyright citation in Section 10 herein.

         (d) Licensee shall provide to Licensor one complete set of the 
Product at no charge. 

     5.  The initial annual access fees shall be paid by Licensee to Licensor 
upon execution of this Agreement, prorated from the signing of the Agreement 
to the end of that calendar year.  Each additional annual access fee shall be 
paid to Licensor on the 15th day of April of each calendar year.  
Additionally, the royalty payments required to be made by Licensee pursuant 
to section 4 hereof shall be made quarterly by the 15th day of each April, 
July, October and January for the preceding calendar quarter in which such 
royalty accrued.  Each payment shall be accompanied by a statement, certified 
to by an officer of Licensee, setting forth (a) the total royalty payable to 
Licensor and how it was computed, and (b) the total number of copies of the 
Product distributed, sold and/or leased by the Licensee during the quarter.  
Further, Licensee agrees at its expense to its independent public accountants 
certify (and make any necessary payment adjustments) to the Licensor, every 
fiscal year-end of the Licensee from the date hereof, the revenues derived by 
the Licensee from the rights granted hereunder and the accuracy of the 
payments made to the Licensor by the Licensee. Licensee further certifies it 
does undergo an annual audit of all Product sales activity by an independent 
public accountant, and in 

                                   -16-

<PAGE>

the event that the Licensor requires the certification more frequently, upon 
request by Licensor, and with reasonable notice, the Licensee shall make 
available to Licensor the books and records of Licensee necessary to verify 
the data supplied. 

     6.  In reproducing, duplicating, digitizing, packaging, distributing, 
selling and/or leasing the Licensed Standards within the Product, Licensee 
shall be an independent contractor and  not an agent or partner of Licensor.  
Licensee warrants that at no time will it hold itself out as an agent or 
partner of Licensor or otherwise suggest that it is authorized to act on 
behalf of Licensor.

     7.  (a) Except as provided in Section 1, this Agreement may be 
terminated by the parties only as follows:

         (i)   By written agreement of Licensor and Licensee 

         (ii)  Insolvency of or the petition by or on the behalf of Licensee 
for bankruptcy or reorganization under bankruptcy laws or any assignment for 
the benefit of creditors;

         (iii) By the Licensor, in the event of a material breach of this 
Agreement by the Licensee (other than a payment default), if such breach is 
not cured within ten (10) days after written notice of such breach; and 

         (iv)  By Licensor in the event of a failure of the Licensee to make 
royalty payments or provide accounting statements in accordance with Sections 
4 and 5 and any such failure is not cured within thirty (30) days after 
written notice thereof.

         (b) Section 1 (b) shall survive the termination of this Agreement 
for the period specified therein 

     8.  Licensee shall indemnify Licensor and ISO, and otherwise hold it 
harmless against any claim, action or proceeding brought against Licensor and 
ISO by any person or persons resulting from or due to any action or inaction 
by Licensee in digitizing the data, and in reproducing, duplicating, 
packaging, distributing, selling and/or leasing the Licensed Standards within 
the Product. Licensor shall indemnify Licensee, and otherwise hold it 
harmless against any claim, action or proceeding brought against Licensee by 
any person or persons claiming copyright infringement based Licensee's proper 
use of the Licensed Standards as authorized under this agreement.  The 
foregoing shall not apply with respect to any claim, action or proceeding 

                                      -17-

<PAGE>

arising from a claim of defamation or other such claim, directly relative to 
the content of the Licensed Standards which has not been altered by Licensee 
and the parties hereby preserve all rights and remedies that they may have in 
connection with any such claim, action or proceeding.

         These indemnities shall include, but not be limited to, all 
reasonable attorney's fees, costs and expenses incurred by Licensor or 
Licensee, as the case may be, in defending any such claim, action or 
proceeding. 

     9.  The rights granted to Licensee herein shall not be assigned or 
assignable, in whole or in part, without the prior express written permission 
of Licensor. 

     10. Licensee will use its best efforts to assure that recipients of the 
Licensed Standards do not thereafter engage in the unauthorized duplication, 
reproduction or copying of the standards.  This undertaking will be deemed 
discharged by Licensee's written communication of the following notice to its 
purchasers/lessees/subscribers in an conspicuous location within the Product, 
provided that Licensee will notify Licensor of, and will pursue any suspected 
or known violations of this section:

For ISO draft (DIS) 14000 standards:
- ------------------------------------

ISO DIS (insert designation)

                                    (insert title)

"THIS DRAFT INTERNATIONAL STANDARD WAS DEVELOPED BY A TECHNICAL COMMITTEE OF 
THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION (ISO).  THE AMERICAN 
NATIONAL STANDARDS INSTITUTE (ANSI), THE U.S. MEMBER OF ISO, PARTICIPATES IN 
ISO'S TECHNICAL PROGRAM AND ADMINISTERS SECRETARIATS OF VARIOUS TECHNICAL 
COMMITTEES AND SUBGROUPS.  ANSI IS ALSO ISO'S EXCLUSIVE SALES AGENT IN THE 
UNITED STATES FOR ALL ISO STANDARDS, DRAFT INTERNATIONAL STANDARDS, AND 
COMMITTEE DRAFTS.  THIS DRAFT INTERNATIONAL STANDARD IS BEING DISTRIBUTED BY 
REALITY INTERACTIVE, INC. THROUGH AN ARRANGEMENT WITH ANSI.

"THIS MATERIAL IS REPRINTED FROM ISO DIS (INSERT DESIGNATION) WITH PERMISSION 
OF THE AMERICAN NATIONAL STANDARDS INSTITUTE (ANSI) UNDER ANSI'S EXCLUSIVE 
LICENSING AGREEMENT WITH THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION. 
THIS DOCUMENT IS NOT AN APPROVED ISO INTERNATIONAL STANDARD.  IT IS 
DISTRIBUTED FOR REVIEW AND COMMENT AND MAY BE MODIFIED DURING THIS PROCESS.  
IT IS SUBJECT TO CHANGE WITHOUT NOTICE AND MAY NOT BE REFERRED TO AS AN 
INTERNATIONAL OR ISO STANDARD UNLESS AND UNTIL PUBLISHED AS SUCH.

COPYRIGHT BY THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION.  NOT FOR 
RESALE.  NO PART OF THIS PUBLICATION MAY BE COPIED OR REPRODUCED IN ANY FORM, 
ELECTRONIC RETRIEVAL SYSTEM OR OTHERWISE, OR BE MADE AVAILABLE ON THE 
INTERNET, A PUBLIC NETWORK, BY SATELLITE OR OTHERWISE WITHOUT THE PRIOR 
WRITTEN PERMISSION OF THE AMERICAN NATIONAL STANDARDS INSTITUTE, 11 WEST 42ND 
STREET, NEW YORK, NY 10036, WHICH HOLDS REPRODUCTION RIGHTS IN THE UNITED 
STATES.

                                    -18-

<PAGE>

For Approved ISO 14000 Standards:
- ---------------------------------

    "THIS MATERIAL IS REPRINTED FROM ISO (INSERT DESIGNATION) WITH PERMISSION
    OF THE AMERICAN NATIONAL STANDARDS INSTITUTE (ANSI) UNDER AN EXCLUSIVE
    LICENSING AGREEMENT WITH THE INTERNATIONAL ORGANIZATION FOR
    STANDARDIZATION. NOT FOR RESALE.  NO PART OF ISO (INSERT DESIGNATION) MAY
    BE COPIED OR REPRODUCED IN ANY FORM, ELECTRONIC REVIVAL SYSTEM OR
    OTHERWISE, OR BE MADE AVAILABLE ON THE INTERNET, A PUBLIC NETWORK, BY
    SATELLITE OR OTHERWISE WITHOUT THE PRIOR WRITTEN CONSENT OF THE AMERICAN
    NATIONAL STANDARDS INSTITUTE, 11 WEST 42ND STREET, NEW YORK, NY 10036." 

    Additionally, the following must be included  on the bottom of every page
of each Licensed Standard:

    "-C- International Organization for Standardization.  All rights reserved."
    
    11.  Licensor and Licensee agree that for the purpose of this Agreement, 
Electronic Digital Format means the delivery of the Product via CD ROM, or 
via a special video server network to PC workstations, or via a corporate 
Intranet (Local Area Network (LAN)).

         Licensor and Licensee further agree that for purposes of this 
Agreement, "a corporate Intranet" means installation of a copy of the Product 
by the Licensee's customer(s) on the customer's internal LAN system for use 
only by the specified number of simultaneous users within the customer's 
company, and only within the United States of America.  No Internet, public 
network, satellite or any other electronic delivery methods or use will be 
permissible. 

    12.  Licensor and Licensee covenant and agree that this written Agreement 
constitutes the complete agreement between the parties, supersedes all prior 
agreements with respect to the subjects hereof, and may not be amended or 
modified, except by a writing signed by all parties hereto or by their duly 
authorized representatives.

    13.  This Agreement shall be governed by and construed according to the 
laws of the state of New York (exclusive of all conflicts of law rules and 
principles).

    14.  Any and all notices required to be given hereunder shall be in 
writing, shall be sent by registered or certified mail, return receipt 
requested, addressed to the parties at their respective addresses specified 
below and are effective when mailed.  Alternatively, either a facsimile 
transmittal, overnight messenger or courier or an "express mail" transmittal, 
with a confirmation shall be acceptable. Either party may by like notice 
specify a different address. 

                                      -19-

<PAGE>

    If to ANSI:
    -----------

    American National Standards Institute
    11 West 42nd Street
    New York, New York 10036

    Attention: Vice President of Finance and Administration 

    If to Reality Interactive:
    --------------------------

    Reality Interactive, Inc. 
    Suite 300
    11200 West 78th Street
    Eden Prairie, Minnesota 55344

    Attention: W. Winnekins, CFO


    15.  Except as provided in the last two sentences of this paragraph, if a 
dispute for money damages shall arise under this Agreement, the parties 
hereby confer exclusive jurisdiction to hear and resolve any such dispute for 
money damages to the American Arbitration Association ("AAA") in the City and 
State of New York, or the AAA in the City of Minneapolis, State of Minnesota, 
at the option of the petitioner.  The parties expressly waive the right to 
litigate any such dispute for money damages in any other location or forum.  
Either party shall have the right to seek provisional remedies in any court 
having jurisdiction.  In addition, Licensor and Licensee shall each have the 
right to assert a cross-claim or third party claim against the other if a 
lawsuit is commenced against Licensor and/or Licensee by a third party, 
notwithstanding the exclusive arbitration provision.

    16.  Severability:  The terms and conditions of this Agreement are 
severable.  If any condition of this Agreement is deemed to be illegal or 
unenforceable under any rule of law, all other terms shall remain in force. 
Further, the term and condition which is held to be illegal or unenforceable 
shall remain in effect as far as possible and in accordance with the 
intention of the parties.

    17.  Force Majuere: Neither party shall be responsible for any delay or 
failure in performance resulting from acts beyond its control. 
    
                                      -20-

<PAGE>

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                        AMERICAN NATIONAL STANDARDS
                        INSTITUTE, INC., LICENSOR
                        

                        By:   /s/  S. Mazza
                            ---------------------------------
                              S. Mazza, President CEO


                        REALITY INTERACTIVE,
                        INC., LICENSEE


                        By:   /s/  W.W. Winnekins
                            ---------------------------------
                              W. W. Winnekins, CFO


                                              -21-

<PAGE>

APPENDIX 1
- ----------



ISO DRAFT (DIS) 14000 STANDARDS
- -------------------------------

ISO DIS 14001
ISO DIS 14004
ISO DIS 14010
ISO DIS 14011
ISO DIS 14012



APPROVED ISO 14000 STANDARDS
- ----------------------------

ISO 14001:1996
ISO 14004:1996
ISO 14010:1996
ISO 14011:1996
ISO 14012:1996



                                           -22-

<PAGE>

                             MODIFICATION TO ISO 14000 AGREEMENT

     Agreement made and entered into as of this 30th day of September 1996, 
by and between the American National Standards Institute Inc., a New York 
corporation whose address is 11 West 42nd Street, New York, New York 10036 
(hereinafter referred to as "Licensor"), and Reality Interactive, Inc., whose 
address is Suite 300, 11200 West 78th Street, Eden Prairie, Minnesota 55344 
(hereinafter referred to as "Licensee")

                                      WITNESSETH:

    Whereas, the parties entered into a Copyright License Agreement dated the 
30th day of August 1996, hereinafter referred to as the "August 1996 
Agreement"; and

    Whereas, the parties herein intend to modify certain provisions of the 
August 1996 Agreement; and 

    Whereas, the parties herein intend that the terms of the August 1996 
Agreement remain in full force and effect except as modified herein.

    NOW THEREFORE, the parties agree and consent to the following 
modification:

1. Delete the second paragraph in Section 11 in its entirety and replace with:

"Licensor and Licensee furhter agree that for purposes of this Agreement, "a 
corporate Intranet" means installation of a copy of the Product by the 
Licensee's customer(s) on the customer's internal LAN system for use only by 
the specified number of simultaneous users within the customer's company. No 
Internet, public network, satellite or any other electronic delivery methods 
or use will be permissible.

All other terms and conditions of the August 1996 Agreement remain unchanged.

                                     -23-

<PAGE>

IN WITNESS WHEREOF, the parties have executed this Modification as of the 
date first above written.




                             AMERICAN NATIONAL STANDARDS INSTITUTE
                             INC. (ANSI)



                             By   /s/ S. Mazza
                               -----------------------------------------------
                               S. Mazza, President and Chief Executive Officer


                             REALITY INTERACTIVE, INC.



                             By  /s/ W.W. Winnekins
                               -----------------------------------------------
                               W.W. Winnekins, CFO


                                       -24-


<PAGE>


EXHIBIT 10.2
                     ISO 14000 MARKETING AND PROMOTION AGREEMENT
                                           

    THIS AGREEMENT is being entered into as of this 20th day of September, 
1996, between REALITY INTERACTIVE, INC., a Minnesota corporation with its 
principal office at Suite 300, 11200 West 78th Street, Eden Prairie, 
Minnesota 55344 ("RII") and AMERICAN NATIONAL STANDARDS INSTITUTE, a New York 
corporation, with its principal place of business at 11 WEST 42ND STREET, NEW 
YORK, NY  10036 ("ANSI").

                                       RECITALS
                                           
    WHEREAS, RII is the producer and publisher of a certain environmental 
standards product published in electronic digital format and known as the ISO 
14000 EMS Conformance Series (the "Series");

    WHEREAS, the Series will be comprised of five separate titles 
(individually, the "Title") as follows:

    UNDERSTANDING ISO 14000
    GETTING STARTED WITH ISO 14000
    BUILDING AND IMPLEMENTING AN EMS FOR ISO 14000
    INTERNAL AUDITING AND MANAGEMENT REVIEW FOR ISO 14000
    PROJECT PLANNING FOR ISO 14000

    The Titles and Series are collectively referred to herein as the "Product";

    WHEREAS, ANSI desires to market and promote environmental training and 
education materials including interactive multimedia products;

    WHEREAS, RII is willing to grant ANSI the right to market and promote the 
Product and to allow ANSI to earn a Promotion Royalty in accordance with the 
terms and conditions as set forth herein.
    
                                      AGREEMENTS
                                           
         NOW, THEREFORE, in consideration of the recitals and the mutual 
agreements and acknowledgments made herein, the parties agree as follows:

         1.   APPOINTMENT.  RII grants to ANSI the nonexclusive right, under 
the terms of this Agreement, to market and promote the Product in the United 
States (the "Territory") employing such marketing and promotion programs as 
identified in EXHIBIT A, or employing other programs as deemed appropriate by 
the parties.

         2.   USE OF TRADEMARKS AND ADVERTISING.  ANSI and RII agree to allow 
each other to advertise and use the trade names, trademarks, images, 
likenesses or other information of each other ("Approved Materials") for 
product packaging, normal advertising and promotion in the Territory.  In 
connection with the use of ANSI's Approved Materials, RII will only use such 
Approved Materials when preceded with the wording "In association with".  
ANSI and RII will have the right to review and approve each others initial 
use of its Approved Materials, and any future changes thereof, prior to 
marketing and selling the Product. Upon reasonable notice, each party may 
withdraw or modify such authorization.  The respective use of these 
trademarks are identified as EXHIBIT B AND C.

                                     -25-

<PAGE>

         3.   PROMOTION ROYALTY.   ANSI shall be entitled to a Promotion 
Royalty of (***)% on each unit of the Product sold by RII up to $(***). 
Thereafter, ANSI shall be entitled to a Promotion Royalty of (***)% on each 
unit of the Product sold by RII.  The amount of the Promotion Royalty shall 
be calculated based on Net Receipts.  As used herein, "Net Receipts" means 
the gross revenues that RII receives from sales of the Product by any means 
or distribution channels, less sales discounts, returns, postage, freight or 
other actual shipping charges.

         4.   PAYMENT.  The Promotion Royalty payment required to be made by 
RII pursuant to section 3 herein shall be made quarterly by the 30th day of 
each April, July, October and January for the preceding calendar quarter in 
which such Promotion Royalty accrued.  All payments will be made in U.S. 
dollars and shall be accompanied by a statement, certified to by an officer 
of RII, setting forth (a) the total Promotion Royalty payable to ANSI and how 
it was computed, and (b) the total Net Receipts and number of copies of the 
Product distributed, sold and/or leased by RII during the quarter.  Further, 
RII agrees at its expense to have its independent public accountants certify 
(and make any necessary adjustments) to ANSI, every fiscal year-end of RII 
from the date hereof, the Net Receipts derived by RII and the accuracy of the 
payments made to ANSI.  In the event that ANSI requires the certification 
more frequently, upon request by ANSI, and with reasonable notice, RII shall 
make available to ANSI the books and records of RII necessary to verify the 
data supplied.  

         5.   TERM AND TERMINATION. The term of this Agreement is three years 
from the date of its execution.  The term may be extended by mutual consent 
of the parties.  This Agreement may not be terminated by either party during 
its term except for good cause.  Good cause shall mean a material breach of 
this Agreement.  Neither party may terminate for cause unless it notifies the 
other party of any alleged material breach in writing and the breach has not 
been cured within 30 calendar days from the mailing date of such notice.  
This Agreement will terminate automatically in the event either party ceases 
to do business, in the event of either party's bankruptcy, insolvency, or 
assignment for the benefit of creditors. 

Upon termination of this Agreement, ANSI shall return any Product, as well as 
copies of promotional materials, marketing literature, written information 
and reports pertaining to the Product that have been supplied by RII.  At the 
same time, RII shall cease using any references to or selling any products 
with the ANSI Approved Materials, including packaging and any collateral 
marketing materials.  Within ten (10) business days of notice of termination, 
RII shall gather and destroy, from its own stock as well as from all of its 
distribution channels, all copies of the product, its packaging, and all 
collateral marketing materials which may contain any information referring or 
related to ANSI. 

         6.   PRICE OF PRODUCT.  RII retains the right to establish the 
retail price of any Title and of the Series (the "Retail Price") and to 
adjust the Retail Price from time to time.

         7.   QUALITY AND WARRANTIES.  RII warrants that the digital media on 
which the Product is distributed is free from defects in materials and 
workmanship.  EXCEPT AS SPECIFICALLY PROVIDED IN THE PRECEDING SENTENCE, RII 
MAKES NO WARRANTY OR REPRESENTATION, EITHER EXPRESS OR IMPLIED, WITH RESPECT 
TO THE PRODUCT, INCLUDING ITS CONTENT, QUALITY, PERFORMANCE, MERCHANTABILITY 
OR FITNESS FOR A PARTICULAR PURPOSE.  This section shall not limit RII's 
liability with respect to intellectual property rights and indemnification.  
RII shall extend its standard warranty to purchasers of the Product, a copy 
of which is attached as EXHIBIT D, in the form in which it appears on the 
Product Registration Card packaged with the Product.  ANSI shall not 
represent that RII makes any warranty other than this standard warranty.

         
*** Denotes confidential information that has been omitted from the exhibit and
    filed seperately, accompanied by a confidential treatment request, with the
    Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities
    Exchange Act of 1934.

                                    -26-

<PAGE>

         8.   OWNERSHIP AND PROPRIETARY RIGHTS.  RII represents and warrants 
that (i) it has all rights in and to copyrights, trade secrets and trademarks 
associated with the Product under this Agreement, (ii) the use of the 
literary and artistic materials and ideas contained or embodied in the 
Product, containers and advertising materials, if any, furnished to ANSI by 
RII in accordance with the terms of this Agreement, will not violate any law, 
or infringe upon, or violate any rights of any person, firm or corporation, 
and (iii) RII has no knowledge of any litigation, proceeding or claim pending 
or threatened against RII which may materially affect RII's rights in and to 
the Product, or the works and performances embodied thereon, the copyrights 
pertaining thereto, or the rights, licenses and privileges granted to ANSI 
hereunder.

         9.   INDEMNIFICATION.  Each party shall defend, indemnify and hold 
the other party and its officers, agents and employees harmless against any 
liability, claim, damage, suit or expense (including reasonable attorney's 
fees) caused by the first party's acts or omissions, including without 
limitation, claims based on: (i) the first party's infringement of a patent, 
copyright, trademark or any other intellectual property right; (ii) bodily 
injury, death or damage to property caused by the first party; (iii) the 
first party's conflicts of interests, fraud or criminal conduct; (iv) the 
first party's non-compliance with applicable laws or regulations; (v) the 
first party's failure to compensate or comply with any applicable labor 
standards with respect to the first party's employees, agents or independent 
contractors; and (vi) the first party's breach of this Agreement, or any 
representation or warranty contained in this Agreement.

         10.  RELATIONSHIP OF PARTIES.  During the term of this Agreement, 
the relationship between RII and ANSI is that of independent contractors.  
Under no circumstances shall any of the employees of one party be deemed the 
employees, agents or partners of the other for any purpose.

         11.  CONFIDENTIALITY.  Any proprietary business information or data, 
written, oral or otherwise, disclosed by one party to the other 
("Confidential Information") shall remain the property of the disclosing 
party. The parties agree to hold all such Confidential Information in strict 
confidence and not to disclose same to any third party without the disclosing 
party's prior written consent.  Upon expiration or termination of this 
Agreement, each party shall return to the other all such Confidential 
Information in its possession. RII shall permit ANSI to share such 
Confidential Information with GETF only during the term of their mutual 
partnership, as well as during the term of ANSI's and GETF's relationship 
with RII in connection with the marketing and promotion of the Product.

         12.  NOTICE.  All notices shall be in writing and will be delivered 
personally, by confirmed facsimile transmission, by certified mail, or 
overnight courier, to the addresses specified below:

 If to ANSI:    ANSI                   If to RII:  Reality Interactive, Inc.
                11 West 42nd Street                Suite 300
                New York, NY  10036                11200 West 78th Street
                Attn: VP of Finance and Admin      Eden Prairie, MN  55344
                Telephone:  (212) 642-4900         Attn: Wes Winnekins, CFO
                Fax:  (212) 398-0023               Telephone:  (612) 996-6777
                                                   Fax:  (612) 996-6799

Notice will be effective only upon receipt.

    13.  MISCELLANEOUS.

              (a) ASSIGNMENT, AMENDMENT AND SEVERABILITY.  Neither this 
Agreement nor any rights hereunder or interest herein may be assigned by 
either party without the prior written consent of the other.  This Agreement 
and the Exhibits hereto constitute the entire agreement between RII and ANSI. 
In the event any provision of this Agreement is found to be void or 
unenforceable, all remaining provisions of this Agreement will remain in full 
force and effect.

                                    -27-

<PAGE>

              (b) GOVERNING LAW.  This Agreement and the relationship between 
the parties hereto will be governed by and construed in accordance with the 
laws of the State of Minnesota.

              (c) MODIFICATION.  No modification, amendment, supplement to or 
waiver of any provision of this Agreement shall be binding upon the parties 
hereto unless made in writing and duly signed by all parties.

              (d) ARBITRATION.  All disputes arising out of or relating to 
this Agreement shall be submitted to arbitration by the American Arbitration 
Association ("AAA") in the City of Minneapolis, Minnesota, or the AAA in the 
City and State of New York, at the option of the petitioner.  In no event 
shall the arbitrator have the power to include any element of punitive, 
incidental or consequential damages in the arbitration award.  Judgment on 
the arbitration award in accordance with this Agreement may be entered in any 
state or federal court of competent jurisdiction.

IN WITNESS WHEREOF, the parties have caused the Agreement to be executed as 
of the date written above.

REALITY INTERACTIVE, INC.              AMERICAN NATIONAL STANDARDS   
                                       INSTITUTE


BY  /s/  Wesley W. Winnekins           BY   /s/  Sergio Mazza   
  -----------------------------          -----------------------------

ITS  Chief Financial Officer           ITS President and Chief Executive Officer
    ---------------------------           --------------------------------------

                                      -28-

<PAGE>


                                       EXHIBIT A
                          ANSI/RII PARTNERING OPPORTUNITIES
                                           
                                           
                                           
                                           
PRODUCT OPPORTUNITIES
- ---------------------

Web links between our respective Internet locations




MARKETING OPPORTUNITIES
- -----------------------

ANSI featured in Reality PR efforts with Schwartz Communications
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           -29-

<PAGE>
                                      EXHIBIT B
                                   ANSI TRADEMARKS
                                           
                                           
                                           
                                           
                          In Association with    [LOGO] ANSI
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           -30-
                                           
<PAGE>

                                      EXHIBIT C
                                    RII TRADEMARKS
                                 (APPROVED MATERIALS)
                                           
                                           
                                           
                                           
                                           
                           [LOGO] REALITY INTERACTIVE (TM)
                                           
                                           
                       REAL TOOLS FOR ACCELERATED LEARNING (TM)
                                           
                                           
                           [LOGO] REALITY INTERACTIVE (TM)
                       REAL TOOLS FOR ACCELERATED LEARNING (TM)
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           
                                           -31-
                                           
<PAGE>                                           
                                           
                                      EXHIBIT D
                                           
                                  STANDARD WARRANTY
                                           
    Licensor warrants that the optical media on which the Product is 
distributed is free from defects in materials and workmanship.  Licensor will 
replace defective media at no charge, provided you return the defective item 
with dated proof of payment to Licensor within ninety (90) days of the date 
of delivery.  This is your sole and exclusive remedy for any breach of 
warranty. EXCEPT AS SPECIFICALLY PROVIDED ABOVE, LICENSOR MAKES NO WARRANTY 
OR REPRESENTATION, EITHER EXPRESSED OR IMPLIED, WITH RESPECT TO THE PRODUCT, 
INCLUDING ITS CONTENT, QUALITY, PERFORMANCE, MERCHANTABILITY, OR FITNESS FOR 
A PARTICULAR PURPOSE.  IN NO EVENT WILL LICENSOR BE LIABLE FOR DIRECT, 
INDIRECT, SPECIAL; INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE 
OR INABILITY TO USE THE PRODUCT OR DOCUMENTATION.  EVEN IF ADVISED OF THE 
POSSIBILITY OF SUCH DAMAGES.  IN NO CASE SHALL LICENSOR'S LIABILITY EXCEED 
THE AMOUNT OF THE LICENSE FEE PAID.  THE WARRANTY AND REMEDIES SET FORTH 
ABOVE ARE EXCLUSIVE AND IN LIEU OF ALL OTHERS, ORAL OR WRITTEN, EXPRESS OR 
IMPLIED.  Some states do not allow the exclusion or limitation of implied 
warranties or limitation of liability for incidental or consequential 
damages, so that the above limitation or exclusion may not apply to you.






                                           -32-

<PAGE>


EXHIBIT 10.3
                 ISO 14000 MARKETING AND PROMOTION AGREEMENT

    THIS AGREEMENT is being entered into as of this 6th day of September, 1996,
between REALITY INTERACTIVE, INC., a Minnesota corporation with its principal
office at Suite 300, 11200 West 78th Street, Eden Prairie, Minnesota 55344
("RII") and GLOBAL ENVIRONMENT AND TECHNOLOGY FOUNDATION, a non-profit Virginia
corporation, with its principal place of business at 7010 Little River Turnpike,
Suite 300, Annandale, Virginia  22003 ("GETF").

                                   RECITALS

    WHEREAS, RII is the producer and publisher of a certain environmental
standards product published in electronic digital format and known as the ISO
14000 EMS Conformance Series (the "Series");

    WHEREAS, the Series will be comprised of five separate titles
(individually, the "Title") as follows:

    UNDERSTANDING ISO 14000
    GETTING STARTED WITH ISO 14000
    BUILDING AND IMPLEMENTING AN EMS FOR ISO 14000
    INTERNAL AUDITING AND MANAGEMENT REVIEW FOR ISO 14000
    PROJECT PLANNING FOR ISO 14000

    The Titles and Series are collectively referred to herein as the "Product";

    WHEREAS, GETF desires to market and promote ISO 14000 information including
environmental training and education materials such as interactive multimedia
products;

    WHEREAS, GETF and the American National Standards Institute (ANSI) have
formed "ISO 14000 Integrated Solutions" (IIS), which includes an on-line website
that provides education, training and information to American industry and
government about the changing dynamics of international environmental management
standards;

    WHEREAS, RII is willing to grant GETF the right to market and promote the
Product and to allow GETF to earn a Promotion Royalty in accordance with the
terms and conditions as set forth herein;

    WHEREAS, GETF has determined that the RII Product meets GETF's criteria for
products that GETF is willing to be associated with and this assiciation is
granted to RII on the basis of the terms and conditions set forth herein.

                                  AGREEMENTS

         NOW, THEREFORE, in consideration of the recitals and the mutual
agreements and acknowledgments made herein, the parties agree as follows:

         1.   APPOINTMENT.  RII grants to GETF the nonexclusive right, under
the terms of this Agreement, to market and promote the Product on a worldwide
basis (the "Territory") employing such marketing and promotion programs as
identified in EXHIBIT A, or employing other programs as deemed appropriate by
the parties.


                                     -33-

<PAGE>


         2.   PROMOTION ROYALTY.  GETF shall be entitled to a Promotion Royalty
of (***)% on each unit of the product sold by RII up to Net Receipts of $(***). 
Thereafter, GETF shall be entitled to a Promotion Royalty of (***)% on each unit
of the product sold by RII in excess of $(***) of Net Receipts.  In addition to
the above terms, GETF shall be entitled to a Promotion Royalty of (***)% on Net
Receipts realized as a direct result of its sales efforts in which Joe Cascio or
another GETF employee actively participates in a sale closed by RII.  As used
herein, "Net Receipts" means the net revenues that RII receives from sale of the
Product by any means or distribution channels, exclusive of demonstration or
promotional copies, sales discounts, returns, postage, freight or other actual
shipping charges.  

(***)

         3.   PAYMENT.  On or before the 30th day after the end of each month
during the term of this Agreement, RII shall submit to GETF a report of the Net
Receipts for the Product during the previous month along with a payment of the
Promotion Royalty for such Net Receipts if such Production Royalty is in excess
of the amounts paid in connection with clause 2 of this Agreement.  All payments
will be made in U.S. dollars.

         4.   TERM AND TERMINATION.  The term of this Agreement is three years
from the date of its execution.  The term may be extended by mutual consent of
the parties.  This Agreement may not be terminated by either party during its
term except for good cause.  Good cause shall mean a material breach of this
Agreement.  Neither party may terminate for cause unless it notifies the other
party of any alleged material breach in writing and the breach has not been
cured within 30 calendar days from the mailing date of such notice.  This
Agreement will terminate automatically in the event either party ceases to do
business, in the event of either party's bankruptcy, insolvency, or assignment
for the benefit of creditors. 

Upon termination of this Agreement, GETF shall return any Product, as well as
copies of promotional materials, marketing literature, written information and
reports pertaining to the Product that have been supplied by RII.  At the same
time, RII shall cease using any references to or selling any products with the
GETF/IIS logos, including packaging and any collateral marketing materials. 
Within ten (10) business days of notice of termination, RII shall gather and
destroy, from its own stock as well as from all of its distribution channels,
all copies of the product, its packaging, and all collateral marketing materials
which may contain any information referring or related to GETF and/or IIS.

         5.   PRICE OF PRODUCT.  RII retains the right to establish the retail
price of any Title and of the Series (the "Retail Price") and to adjust the
Retail Price from time to time.

         6.   MARKETING POLICIES; PRODUCT SUPPORT.   GETF agrees to use its
reasonable best efforts to market and promote the Products as defined in EXHIBIT
A.  GETF will promptly respond to any inquiries that it receives on the Product.
RII agrees to maintain a responsive customer support function.  RII also agrees
to provide GETF with a starter package of all materials necessary to market the
Product including Demo CD's, advertising flyers etc.  GETF agrees to purchase
additional marketing materials, if necessary, at a price equal to RII's cost to
produce such materials.


***  Denotes confidential information that has been omitted from the exhibit and
filed seperately, accompanied by a confidential treatment request, with the
Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities
Exchange Act of 1934.


                                     -34-

<PAGE>


         7.   QUALITY AND WARRANTIES.  RII warrants that the digital media on
which the Product is distributed is free from defects in materials and
workmanship.  EXCEPT AS SPECIFICALLY PROVIDED IN THE PRECEDING SENTENCE, RII
MAKES NO WARRANTY OR REPRESENTATION, EITHER EXPRESS OR IMPLIED, WITH RESPECT TO
THE PRODUCT, INCLUDING ITS CONTENT, QUALITY, PERFORMANCE, MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE.  This section shall not limit RII's liability
with respect to intellectual property rights and indemnification.  RII shall
extend its standard warranty to purchasers of the Product, a copy of which is
attached as EXHIBIT E, in the form in which it appears on the Product
Registration Card packaged with the Product.  GETF shall not represent that RII
makes any warranty other than this standard warranty.

         8.   USE OF TRADEMARKS AND ADVERTISING.  With their prior review and
written approval, GETF and RII agree to allow each other to advertise and use
the trade names, trademarks, images, likenesses or other information of each
other ("Approved Materials") for product packaging, normal advertising and
promotion.  Upon reasonable notice, each party may withdraw or modify such
authorization.  The respective use of these trademarks are identified as EXHIBIT
C AND D.

         9.   OWNERSHIP AND PROPRIETARY RIGHTS.  RII represents and warrants
that (i) it has all rights in and to copyrights, trade secrets and trademarks
associated with the Product under this Agreement, (ii) the use of the literary
and artistic materials and ideas contained or embodied in the Product,
containers and advertising materials, if any, furnished to GETF by RII in
accordance with the terms of this Agreement, will not violate any law, or
infringe upon, or violate any rights of any person, firm or corporation, and
(iii) RII has no knowledge of any litigation, proceeding or claim pending or
threatened against RII which may materially affect RII's rights in and to the
Product, or the works and performances embodied thereon, the copyrights
pertaining thereto, or the rights, licenses and privileges granted to GETF
hereunder.

         10.  INDEMNIFICATION.  Each party (in the case of GETF, "Party"
refers to IIS as well as to GETF) shall defend, indemnify and hold the other
Party and its officers, agents and employees harmless against any liability,
claim, damage, suit or expense (including reasonable attorney's fees) caused by
the first Party's acts or omissions, including without limitation, claims based
on: (I) the first Party's infringement of a patent, copyright, trademark or any
other intellectual property right; (ii) bodily injury, death or damage to
property caused by the first Party; (iii) the first Party's conflicts of
interests, fraud or criminal conduct; (iv) the first Party's non-compliance with
applicable laws or regulations; (v) the first Party's failure to compensate or
comply with any applicable labor standards with respect to the first Party's
employees, agents or independent contractors; and (vi) the first Party's breach
of this Agreement, or any representation or warranty contained in this
Agreement.

         11.  RELATIONSHIP OF PARTIES.  During the term of this Agreement, the
relationship between RII and GETF is that of independent contractors.  Under no
circumstances shall any of the employees of one party be deemed the employees of
the other for any purpose.

         12.  CONFIDENTIALITY AND NONDISCLOSURE. Any specifications,
samples, computer programs, technical information, lists of customers or
potential customers, business plans or other proprietary business information or
data disclosed by one party to the other during the term of this Agreement,
whether written, oral or otherwise, ("Confidential Information") shall remain
the property of the disclosing party.  The parties agree to hold all such
Confidential Information in strict confidence and not to disclose same to any
third party, with the exception of IIS issues being discussed with ANSI, without
the disclosing party's prior written consent.  Upon expiration or termination of
this Agreement, each party shall return to the other all such Confidential
Information in its possession.

         13.  NOTICE.  All notices shall be in writing and will be delivered 
personally, by confirmed facsimile transmission, by certified mail, or 
overnight courier, to the addresses specified on the following page:


                                     -35-

<PAGE>


If to GETF: GETF                          If to RII: Reality Interactive, Inc.
            7010 Little River Turnpike,              11200 West 78th Street,
            Suite 300                                Suite 300
            Annandale, VA  22003-9998                Eden Prairie, MN  55344
            Attn: Kenneth Whitt                      Attn: Wes Winnekins, CFO
            Telephone:  (703) 750-6401               Telephone:  (612) 996-6777
            Fax:  (703) 750-6506                     Fax:  (612) 996-6799

Notice will be effective only upon receipt.

    14.  MISCELLANEOUS.

         (a)  ASSIGNMENT, AMENDMENT AND SEVERABILITY.  Neither this Agreement 
nor any rights hereunder or interest herein may be assigned by either party 
without the prior consent of the other, except to a parent, subsidiary or 
affiliate of the assigning party.  This Agreement and the Exhibits hereto 
constitute the entire agreement between RII and GETF.  In the event any 
provision of this Agreement is found to be void or unenforceable, all 
remaining provisions of this Agreement will remain in full force and effect.

         (b)  GOVERNING LAW.  This Agreement and the relationship between the 
parties hereto will be governed by and construed in accordance with the laws 
of the State of Minnesota.

         (c). MODIFICATION.  No modification, amendment, supplement to or 
waiver of any provision of this Agreement shall be binding upon the parties 
hereto unless made in writing and duly signed by all parties.

         (d)  ARBITRATION.  All disputes arising out of this Agreement and 
relating to any relationships created hereby will be subject to binding 
arbitration.  The party seeking arbitration must serve the other party by 
certified mail with a written demand for arbitration setting forth the 
question for arbitration.  Arbitration will be held before a single 
arbitrator in the State of Virginia, if arbitration is sought by RII or in 
the State of Minnesota if arbitration is sought by GETF.  Arbitration will be 
pursuant to the rules of the American Arbitration Association, except as 
modified by this Agreement.  In no event may the arbitrator award punitive 
damages.  The prevailing party will be entitled to reimbursement from the 
other party for all expenses, costs and attorneys' fees incurred in the 
arbitration.  The parties consent to the jurisdiction of the state and 
federal courts in Virginia and the state and federal courts in Minnesota, as 
the case may be, for any action to enforce the award of the arbitrator.

IN WITNESS WHEREOF, the parties have caused the Agreement to be executed as of
the date written above.


REALITY INTERACTIVE, INC.                    GLOBAL ENVIRONMENTAL
                                             TECHNOLOGY FOUNDATION

BY  /s/  Wesley W. Winnekins                 BY   /s/  Kenneth W. Whitt
  --------------------------------             --------------------------------
ITS      Chief Financial Officer             ITS  Chief Financial Officer  
  --------------------------------             --------------------------------


                                     -36-

<PAGE>


                                  EXHIBIT A

            GETF MARKETING, PROMOTION AND ENDORSEMENT COMMITMENTS

1.  GETF/IIS will include RII materials in all of its information packages and 
    will present and demonstrate the Product to appropriate audiences.
    
2.  GETF/IIS will endorse the Product and agree to put both logos on the CD-ROM 
    and Product packaging.
    
3.  GETF/IIS agree to include video segments of Joe Cascio into the Product and 
    demo CD.
    
4.  GETF/IIS agree to allow Joe Cascio quotations in RII developed marketing and
    advertising materials.
    
5.  GETF/IIS agree to work with RII's public relations firm regarding the 
    marketing, promotion and endorsement of the Product.
    
6.  GETF/IIS agree to provide prominent links to RII, IIS and GNET websites.
    
7.  RII will be kept informed of Joe Cascio's (and other GETF employees) travel
    schedules and, when possible, RII may schedule a sales call or seminar for
    Joe Cascio or other GETF employees to participate in.  GETF agrees to allow
    Joe Cascio to participate in a minimum of 7 such sales calls during the
    course of each year.
    
8.  RII will have access to GETF's database for direct mail and other marketing
    programs.
    
9.  RII materials will be featured at all GETF conferences and seminars.
    
10. GETF agrees to make Joe Cascio available for 3 international sales calls. 
    RII will make every effort to schedule these calls in conjunction with 
    GETF's ongoing activities.

RII agrees to pay all of GETF travel costs and related expenses providing 
that such travel was not previously scheduled for other GETF activities and 
is specifically requested by RII.

During the term of this Agreement, GETF and RII may modify the aforementioned 
activities at the agreement of both parties.


                                      37

<PAGE>


                             EXHIBIT B (NOT USED)
                                       
                                       
                                       
                                  EXHIBIT C
                               GETF TRADEMARKS
                                       
                                       
                                       
              [LOGO]  Global Environment & Technology Foundation
                                       
                                       
                                    [LOGO]
             ANSI/GETF ISO 14000 Integrated Solutions (IIS) (TM)



                                      38

<PAGE>


                                  EXHIBIT D
                                RII TRADEMARKS
                                       
                                       
                                       
                       [LOGO] REALITY INTERACTIVE (TM)
                                       
                                       
                   REAL TOOLS FOR ACCELERATED LEARNING (TM)
                                       
                                       
                       [LOGO] REALITY INTERACTIVE (TM)
                   REAL TOOLS FOR ACCELERATED LEARNING (TM)



                                      39

<PAGE>


                                  EXHIBIT E
                                       
                              STANDARD WARRANTY

    Licensor warrants that the optical media on which the Product is 
distributed is free from defects in materials and workmanship.  Licensor will 
replace defective media at no charge, provided you return the defective item 
with dated proof of payment to Licensor within ninety (90) days of the date 
of delivery.  This is your sole and exclusive remedy for any breach of 
warranty. EXCEPT AS SPECIFICALLY PROVIDED ABOVE, LICENSOR MAKES NO WARRANTY 
OR REPRESENTATION, EITHER EXPRESSED OR IMPLIED, WITH RESPECT TO THE PRODUCT, 
INCLUDING ITS CONTENT, QUALITY, PERFORMANCE, MERCHANTABILITY, OR FITNESS FOR 
A PARTICULAR PURPOSE.  IN NO EVENT WILL LICENSOR BE LIABLE FOR DIRECT, 
INDIRECT, SPECIAL; INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE 
OR INABILITY TO USE THE PRODUCT OR DOCUMENTATION.  EVEN IF ADVISED OF THE 
POSSIBILITY OF SUCH DAMAGES.  IN NO CASE SHALL LICENSOR'S LIABILITY EXCEED 
THE AMOUNT OF THE LICENSE FEE PAID.  THE WARRANTY AND REMEDIES SET FORTH 
ABOVE ARE EXCLUSIVE AND IN LIEU OF ALL OTHERS, ORAL OR WRITTEN, EXPRESS OR 
IMPLIED.  Some states do not allow the exclusion or limitation of implied 
warranties or limitation of liability for incidental or consequential 
damages, so that the above limitation or exclusion may not apply to you.


                                      40



<PAGE>


EXHIBIT 10.4
                           DISTRIBUTION AGREEMENT 
                   REALITY INTERACTIVE AND FUTUREMEDIA PLC
                                       
________________________________________________________________________________
                                       
THIS AGREEMENT is  made on July  12, 1996

BETWEEN Reality Interactive, Inc. a public company, incorporated in Minnesota
and having its registered office at 11200 West 78th Street, Suite 300, Eden
Prairie MN 55344 and whose principal place of business is at 11200 West 78th
Street, Suite 300, Eden Prairie MN 55344 (the "Company"), which expression where
the context so requires shall include its successors and assigns,

AND Futuremedia PLC, a public company registered in England and having its
registered office at Media House, Arundel Road, Walberton, Arundel, West Sussex,
BN18 0QP, and whose principal place of business is at Media House, Arundel Road,
Walberton, Arundel, West Sussex, BN18 0QP (the "Distributor"),

WHEREBY IT IS AGREED as follows:

1   APPOINTMENT

    The Company hereby appoints the Distributor (and the Distributor hereby
    accepts the appointment) as its non-exclusive distributor in the territory
    described in Schedule A hereto (the "Territory") for the promotion,
    marketing and distribution of the products more particularly described in
    Schedule B-1 hereto (the "Products"). Distributor shall have the right to
    name and license resellers to distribute the Products as long as
    Distributor and such reseller execute a distribution agreement in
    substantially the same form as this Agreement.
    
    If Distributor meets the revenue targets more particularly described in
    Schedule G hereto (the Distributor Discount Schedule), Distributor can
    convert its nonexclusive appointment into an exclusive appointment for
    calendar year 1997. If such revenue targets are not met by Distributor then
    the appointment for calendar year 1997 shall remain as a nonexclusive
    appointment subject to termination in accordance with Clauses 2, 7 or 11.
    
    Localization issues, if any, shall be covered in Schedule B-2.
    
2   PERIOD

    Subject to the terms and conditions of the Agreement, this Agreement shall
    continue in force until December 31, 1997   from the Effective Date of this
    Agreement but subject to earlier termination in accordance with Clause 7 or
    Clause 11.

    This Agreement shall automatically continue after the end of the said
    initial  period for successive annual terms provided the parties agree to
    an annual revision of the Business Plan attached as Schedule C on or before
    December 31 preceding the renewal term, unless terminated by either party
    by giving to the other not less than  six months prior notice to expire at
    the end of the said initial  period or prior to the expiration of any
    subsequent annual renewal term.

3   DISTRIBUTOR'S OBLIGATIONS

    The Distributor agrees with the Company:


                                      41

<PAGE>


    (a) To use its reasonable endeavours to promote, market and distribute the
    Products in the Territory as part of the Distributor's range of interactive
    multimedia products as more particularly described in the Business Plan
    attached as Schedule C:

         (i)     To devote sufficient time, energy and expertise to market,
                 supply, deliver, install, set-up, commission, instruct 
                 customers in the use of, provide contractual field support, 
                 warranties and help-line facilities for the Products;

         (ii)    To permit an audit of all records relating to revenues and
                 collections derived from the sale of Products;
         
         (iii)   Not to undertake representation of any software system which
                 may be competitive to or dilute efforts in the  marketing etc 
                 of the Products..
         
    (b) To give the Company, upon the signing of this Agreement and calendar
    monthly  thereafter during the term of this Agreement, (1) a written but
    non-binding forecast outlining the quantities of Products that the
    Distributor proposes to sell during the next calendar month in the format
    attached as Schedule D-1; (2) a written but non-binding forecast outlining
    the quantities of Products that the Distributor proposes to sell during the
    next 6 months in the format attached as Schedule D-2; and (3) a written
    marketing report outlining Distributor's activities in the preceding month
    and proposed activities for the subsequent month as well as other relevant
    marketing information in the format attached as Schedule D-3. .
    
    (c) To supply the Products at prices agreed with the Company, and to pay a
    royalty based on a percentage of sales revenues received by the Distributor
    as detailed in the Business Plan attached as Schedule C.
    
    (d) Not in any manner to pledge the credit of the Company or to receive any
    money on behalf of the Company and not to make any warranty or other
    representation regarding the Products other than as authorised by the
    Company in writing from time to time.
    
    (e) Upon the termination of this Agreement for any reason to return to the
    Company and at the cost of the Distributor all materials supplied to the
    Distributor by the Company relating to the Products including all magnetic
    and optical materials embodying or containing the Products, and all
    documentation forming part of or relating to or concerning the Products,
    except that the Distributor shall be able to retail stocks of Products then
    held or on order together with related documentation.
    
    (f) Not to modify, amend or in any other way interfere with the Products or
    any names, notices or copyright marks which may appear therein except as
    may be required to correct errors which may appear in the textual material
    associated with or forming a part of the Products from time to time, and in
    the event such an alteration is made to notify the Company of the
    alteration promptly.
    
    (g) To co-operate with the Company or its nominees in the instruction and
    training of the employees of the Distributor in connection with (i) the
    procedures necessary to enable them to comply with the requirements of this
    Agreement, and (ii) the operation and use of the Products. Distributor
    shall be required, at its own expense, to have a person responsible for
    customer support attend training on Company's Products for the purposes of
    performing customer support. What constitutes "training" for this Clause
    shall be agreed to between the parties.
    
    (h) Not without written authority from the Company to copy or reproduce the
    Products or any part thereof and upon the termination of this Agreement to
    return to the Company and at cost of the Company all brochures, pamphlets
    and materials supplied to the Distributor by the Company relating to the
    Products.


                                      42

<PAGE>


    (i) Not to modify, amend or in any other way interfere with the Products or
    any names, notices or copyright marks which may appear thereon except as
    may be required to correct errors which may appear in the textual material
    associated with or forming a part of the Products from time to time, and in
    the event such alteration is made to notify the Company of the alteration
    promptly.
    
    (j) To supply the Company with reseller and customer information as
    reasonably requested by the Company including a complete list of registered
    customers with all essential contact information.
    
    (k) To be responsible for and obtain any license, permits or other such
    legal or regulatory requirements for importing the Products into the
    Territory.
    
4   COMPANY'S OBLIGATIONS

    The Company agrees with the Distributor:
    
    (a) To supply the Distributor with such information, know-how and technical
    data concerned with the Products as is reasonably necessary or appropriate,
    in the opinion of the Company, to the Distributor's activities in supplying
    the Products in the Territory and which shall come into the Company's
    possession or control and which the Company is free to disclose.
    
    (b) In the Company's sole discretion, to make its sales and technical
    support personnel (or those of its nominees) available to the Distributor
    by telephone or otherwise.
    
    (c) To give serious consideration to any modifications to the Products
    suggested by the Distributor without being under any obligation to
    incorporate any such modifications into the Products.
    
    (d) To supply the Distributor with examples in English of publicity
    materials, catalogues and price lists available to the Company from time to
    time as the Distributor shall reasonably require and the Distributor shall
    be entitled to reproduce the same or parts thereof in its own publicity and
    other materials.
    
    (e) Upon termination of this Agreement for any reason, the Company shall if
    so required by the Distributor fulfill any orders for the Product from the
    Distributor outstanding at the date of termination.
    
5   SHIPPING, CUSTOMS, TITLE, LIMITATION, WARRANTIES

    (a) Risk of loss or damage to the Products shall pass to the Distributor
    upon delivery to the carrier as specified by Distributor. Company will not
    ship orders without Distributor's delivery and carrier instructions.
    Distributor shall be responsible for cost of shipping any ordered Products.
    Order procedures, payment procedures and payment terms shall be more
    particularly described in Schedule

    (b) The Company hereby excludes to the maximum extent permitted by law any
    liability arising in tort, contract or otherwise for:
    
         (i) Consequential loss or damage caused by or arising out of the use
         of the Products or occurring in respect of the Products;

         (ii) Loss, injury or damage due to fair wear and tear, or to negligent
         or improper installation, use, maintenance, storage or handling of the
         Products on the part of any person, firm or company other than the
         Company and its employees.
         
    (c) Under no circumstances shall either  party be liable to the other for
    any damages in excess of the aggregate amount of purchases that have
    exchanged between the parties under this Agreement.


                                      43

<PAGE>


    (d) Company authorises Distributor to pass through to its customers the
    standard warranties as set forth in its standard license agreement attached
    as Schedule E. All such warranty claims shall be made promptly in writing
    and shall state the nature and details of the claim, the date the cause of
    the claim was first observed and the registration number of the Products
    concerned. All such warranty claims must be received by Company not later
    than 15 days after the expiration of the warranty period for such customer
    as provided to customer in Company's standard license Agreement.  Company
    shall have no obligations to Distributor or Distributor's resellers or
    customers under this Clause if (1) the Products have not been properly
    installed, used or maintained in accordance with Company's product
    documentation; (2) the Products have been modified in any manner or are
    used or combined with other products not supplied by Company and without
    the prior written consent of Company; or (3) The Products have been
    distributed to a customer with any warranties or representations oral or
    written, made by Distributor beyond those expressly set forth in Company's
    standard license agreement (Schedule E).
    
    e. THE WARRANTIES SET FORTH IN THIS CLAUSE AND IN COMPANY'S STANDARD
    LICENSE AGREEMENT, SCHEDULE E ARE IN LIEU OF ALL OTHER WARRANTIES, EXPRESS
    OR IMPLIED, WHICH ARE HEREBY DISCLAIMED AND EXCLUDED BY COMPANY, INCLUDING
    WITHOUT LIMITATION ANY WARRANTY OR MERCHANTABILITY OR FITNESS FOR A
    PARTICULAR PURPOSE OR USE AND ALL OBLIGATIONS OR LIABILITIES ON THE PART OF
    COMPANY ARISING OUT OF OR IN CONNECTION WITH THE DISTRIBUTION, USE, REPAIR
    OR PERFORMANCE OF THE PRODUCTS.
    
    (f) THE SOLE AND EXCLUSIVE REMEDIES FOR BREACH OF ANY AND ALL WARRANTIES
    AND THE SOLE REMEDIES FOR COMPANY'S LIABILITY OF ANY KIND (INCLUDING
    LIABILITY FOR NEGLIGENCE OR PRODUCTS LIABILITY) WITH RESPECT TO THE
    PRODUCTS AND SERVICES COVERED BY THIS AGREEMENT AND ALL OTHER PERFORMANCE
    BY COMPANY UNDER THIS AGREEMENT SHALL BE LIMITED TO THE REMEDIES PROVIDED
    IN COMPANY'S STANDARD LICENSE AGREEMENT , ATTACHED HERETO AS SCHEDULE E.
    
    6    INTELLECTUAL PROPERTY RIGHTS

    (a) The Distributor shall have no right, title or interest in any patent
    related to the Products or any trade mark or name used in connection with
    the Products, or the copyright in the Products or in any drawing,
    specification or other document relating to the Products except as provided
    in this Agreement and the Distributor agrees to enter into at the Company's
    expense such license agreements in respect of such rights and interest as
    the Company may reasonably request from time to time, and to cease any and
    all use of such rights upon termination of this Agreement whatever the
    cause or reason for such termination, except to the extent necessary to
    enable the Distributor to dispose of any stocks of Products then remaining
    or on order.
    
    (b) The Company warrants the Company has all necessary rights to enable the
    Company to enter into this Agreement and to grant to the Distributor the
    distribution and other rights contained in this Agreement.
    
    (c)  The Company has no actual knowledge of any present claim by any third
    party that the Products infringe any patents, registered designs, trade
    marks, copyright or similar rights existing or registered in any of the
    countries in the Territory.
    
7   TERMINATION

    (a) This Agreement shall terminate upon expiry of any notice given under
    Clause 2.


                                      44

<PAGE>


    (b) Without prejudice to any other remedy that may be available for the
    breach or nonperformance of any of the obligations herein contained, either
    party shall be entitled immediately to terminate this Agreement forthwith
    without compensation by notice to the other if the other shall:
    
         (i) Commit a breach of any of its obligations hereunder and shall not
         remedy such breach (if the same is capable of remedy) within thirty
         (30) days of being required to do so by notice;
         
         (ii) Pass a resolution, or have an order made, for its winding-up
         (except for the purpose of and followed by an amalgamation or
         reconstruction).
         
8   FORCE MAJEURE

    The Company shall not be liable to the Distributor for any loss or damage
    which may be suffered by the Distributor as a direct or indirect result of
    the supply of the Products by the Company being prevented, hindered or
    delayed, and the Distributor shall not be liable to the Company in respect
    of any delay or failure by the Distributor in carrying out any of its
    obligations hereunder, in either case by reason of war, riot, civil
    disturbance, act of God, strike, lock-out, trade dispute or labour
    disturbance, accident, breakdown of plant or machinery, fire, flood,
    difficulty in obtaining workmen, materials or transport or any other
    circumstances whatsoever outside the control of the party concerned.
    
9   MISCELLANEOUS

    (a) This Agreement is personal to the Distributor who shall not assign or
    transfer to any other person, form or company any of its rights or
    obligations hereunder.
    
    (b) Each of the parties hereto is an independent contractor and nothing
    herein contained shall be deemed to create a partnership, joint venture or
    the relationship of principal and agent, between the parties.
    
10  WAIVER

    The failure by either party to require strict performance by the other of
    any provision hereof shall not waive or diminish the right of that party to
    require strict performance of the provision thereafter nor shall any such
    failure waive or diminish the right of the party to require strict
    performance of any other provision hereof.
    
11  ALTERATIONS

    If any governmental or other authority (including without limitation the
    Commission of the European Communities)(hereinafter together called the
    "Authority") requires any alteration (hereinafter called the "Alteration")
    to be made to this Agreement or to any agreement made under this Agreement
    as a condition of granting approval, clearance or exemption of this
    Agreement or to any agreement made under this Agreement, then the parties
    hereto shall within one month of both parties having notice of the
    Alteration confer together for the purpose of making the Alteration and any
    other alteration, change or other action which they consider necessary
    (hereinafter called the "Consequential Alterations"). In the event that
    either party shall not agree to the Alteration or the Consequential
    Alterations within two months from the date on which both parties had
    notice of the Alteration, then either party shall be entitled to terminate
    this Agreement or any agreement made under this Agreement by giving not
    less than one month's notice to the other party.


                                      45

<PAGE>


12  ENTIRETY OF AGREEMENT
    
    Except as provided in this Agreement and Schedules A to G inclusive hereto
    embody the entire understanding between the parties with respect to the
    distribution of the Products in the Territory to the entire exclusion of:
    
    (a) Any term or conditions appearing on or referred to in the Distributor's
    orders or the Company's acknowledgment thereof.
    
    (b) Any prior understanding, agreement, representation, warranty or dealing
    by or between the parties in such respect.

    The parties hereby confirm that there is no agreement, expressed or
    implied, which is in contradiction to this Agreement. No modification or
    addition to this Agreement shall be binding unless made in writing and
    signed on behalf of each party hereto by a duly authorised representative.
    
13  CONFIDENTIALITY

    The Distributor shall at all times during the continuance of this Agreement
    and after its termination:
    
    (a) Use its best endeavours to keep all Restricted Information confidential
    and accordingly not to disclose any Restricted Information to any other
    person.
    
    (b) Not use any Restricted Information for any purpose other than the
    performance of the obligations under this Agreement.
    
    (c)  Any Restricted Information may be disclosed by the Distributor to:
    
         (i) Any customers or prospective customers;
         
         (ii) Any governmental or other authority or regulatory body;
         
         (iii) Any employees of the Distributor or for any aforementioned
         persons;
         
         to such extent only as is necessary for the purposes contemplated by
         this Agreement, or as is required by law and subject in each case to
         the Distributor using its best endeavours to ensure that the person in
         question keeps the same confidentiality and does not use the same
         except for the purposes for which the disclosure is made.
         
    (d) Any Restricted Information may be used by the Distributor for any
    purpose, or disclosed by the Distributor to any other person, to the extent
    only that:
    
         (i) It is at the date hereof, or hereafter becomes public knowledge
         through no fault of the Distributor (provided that in doing so the
         Distributor shall not disclose any Restricted Information which is not
         public knowledge);
         
         (ii) It can be shown by the Distributor, to the reasonable
         satisfaction of the Company, to have been known to it prior to its
         being disclosed by the Company to the Distributor.
         
    (e) In this clause Restricted Information means any information which is
    disclosed to the Distributor by the Company pursuant to or in connection
    with this Agreement (whether orally or in writing, and whether or not such
    information is expressly stated to be confidential or marked as such).


                                      46

<PAGE>


14  NOTICES

    (a) Any notice required or authorised to be given hereunder shall be in
    writing and shall be served by facsimile or first class prepaid airmail
    letter and shall (unless a different address is notified in writing by one
    party to the other by due notice under this Clause) be addressed in the
    case of the Company to:
    
         REALITY INTERACTIVE, INC.
         11200 West 78th Street, Suite 300
         Eden Prairie, MN 55344 USA
         FAX: +1 612 996 6799
         TEL: +1 612 996 6777
         
         marked for the attention of the Director of International Sales with a
         copy to the Chief Financial Officer
         
    And in the case of the Distributor to:
    
         FUTUREMEDIA PLC
         Media House, Arundel Road, Walberton, Arundel, West Sussex, BN18 0QP
         FAX: +44 1243 555020
         TEL: +44 1243 555000
         
         marked for the attention of the Director of Sales & Marketing with a
         copy to the Chief Financial Officer
         
    (b) Any such notice shall be deemed to be served, in the case of a
    facsimile, at the opening of office hours of the recipient party on the
    next working day of the recipient party after the day of dispatch and , in
    the case of first class prepaid letter, five days after the date of proved
    posting.
    
15  PROPER LAW

    The construction, validity and performance of this Agreement shall be
    governed by and construed in all respects by the laws of the state of
    Minnesota  and the parties hereby submit to the nonexclusive jurisdiction
    of the Minnesota state or federal courts.


                                      47

<PAGE>


                                  SCHEDULE A
                                THE TERRITORY

"Territory" shall include:

The United Kingdom and Ireland


                                      48

<PAGE>


                                 SCHEDULE B-1
                    THE PRODUCTS AND US RETAIL PRICE LIST

"Products" shall include the following:

ISO 9000 Registration Series (5 titles) and the QS 9000 Series (4 titles) and
any localized versions for the UK market


US RETAIL PRICE FOR THE PRODUCTS:

         PRODUCT NAME                       US PRICE

         ISO 9000 Series (5 CD Set)         $4,995.00

              Title 1        $   99.00
              Title 2        $1,295.00
              Title 3        $1,795.00
              Title 4        $1,795.00
              Title 5        $  895.00

         QS 9000 Series (4 CD Set)          $3,595.00
         
              Title 1        $  995.00
              Title 2        $  995.00
              Title 3        $  995.00
              Title 4        $  995.00

All the above US Retail Prices are in US dollars.


                                      49

<PAGE>


                                 SCHEDULE C 
                           BUSINESS PLAN CONTAINING
               DISTRIBUTOR AND ROYALTY PAYMENTS TO THE COMPANY


          FUTUREMEDIA BUSINESS PLAN OUTLINE FOR REALITY INTERACTIVE

1.  COMPANY INFORMATION

       A.  Contact information (e.g. address, phone, fax, email, website)
              1.  Key contacts between the company and Reality Interactive:

Key contact:  Mats Johansson, Director, Sales and Marketing 
Phone:        44-1243-555-000
Fax:          44-1243-555-020, 
Compuserve:   100444,3271
Website:           http://ourworld.compuserve.com/homepages/futuremediaplc

Mats Johannson: responsible person for the relationship
Philip Lingard, Norman Burton: strategic
John Pemberton and Alison Russell, product champions (marketing report)
Clare Willington, pre-sales support (forecasts)
Caroline Rees, post-sales support (logistics of product going into customer
site)


       B.  Company Background
              2.  History

Founded in 1982
NASDAQ in 1993
Multimedia production since 1982; UK distribution business started in 1987; 1992
Futuremedia took over Thorn-EMI interactive multimedia business in the UK; 800
installations of products in the UK (550 customers have purchased the SPC
product); more than 50% of Ford's Q1's suppliers are Futuremedia customers; Ford
approved "blanket purchase order" supplier; 30% of revenue derived from custom
production and 70% of revenue from packaged sales

              2.  Structure of Organization 

Two separate legal organizations: Futuremedia PLC (parent company and custom
business); LaserMedia (UK) Ltd. (child of Futuremedia and focus on packaged
software distribution business; functionally the business is organized and runs
as one business); 

Management structure:

Directors: Board Directors: Norman Burton and Philip Lingard; Mats Johannson
(likely to join board); Jon Pascoe, Controller, Hilary Channing, Human Resources
and Quality, Richard Bunning, Creative Director, Gary Allman, Production
Manager,  Ashley Hawes, Operations Manager (Logistics, MIS)

              3.  # of employees: 45 fulltime and 5 contractors (in UK)

              4.  Branches and affiliations:

Wholly owned Germany subsidiary (15 employees)


                                      50

<PAGE>


Wholly owned Dutch subsidiary
Wholly owned American subsidiary (warehouse in Pittsburgh)
Affiliates: Italy (MT&C), Portugal (Multilaser), Denmark (IMS)
Various subdistributors and resellers in the UK
12 distributors for their products throughout world

II. FINANCIAL INFORMATION

       A.  Revenue for Last 3 year (TBD)


<TABLE>
<CAPTION>

<S>                <C>                      <C>                      <C>
                   Year ending April 1996   Year ending April 1995   Year ending April 1994
Turnover in $USD   $5.5M                    $7.4M                    $5.8M
</TABLE>

       B.  Key Changes in Financial Strategy

1994-95 was a disappointing year; 95-96 complete turn around in the UK

       C.  Banking References

Lloyd's Bank PLC, 10 East Street, Chichester, West Sussex PO19 1HJ

       D.  Accounting Firm

Ernst and Young (Southampton office), Trevor Denny (engagement partner)

       E.  Public or Private

Futuremedia is a public LTD company; on the NASDAQ: FMDAY

III. SALES
       A.  Staffing
              1.  Head Sales Manager: Mats Johannson
              2.  Organization of Sales Team
                     a.  Number: 6 salespeople: 3 major account 
                         (industry-based: IT, Financial Services, 
                         Manufacturing, Rest of Industry), major custom and 
                         package; and 3 package (geographically based North, 
                         South and Middle); in addition Mats, Norman and Philip 
                         do strategic sales
                     b.  Richard Bunning and Ashley Hawes also originate 
                         customer contact
                            i.  Indirect : Caroline Rees (looking to build
                                aggressively)
                                   -channels: based on historical accident
                                   -looking for particular verticals and 
                                       particular geographies
                                   -Health service vertical
              1.  Sales Strategies (by product) QS 9000
                     c.  Direct
                            i.  Target Customers: 3 areas: Automobile 
                                manufacturers (current customers), automobile 
                                manufacturers (not current customers), public 
                                open learning centers, training and enterprise 
                                councils

Key customers:  Ford, Vauxhall (GM), AVD (commercial vehicles of GM), Rolls
Royce, Zetec (PCB's), Lucas, CMB (metal packaging), Jaguar, Peugeot, Toyota,
Rover


                                      51

<PAGE>


The plan is for one-off sales of QS to get sales started for September 30th
revenue goals of $25k; larger sales looking to sell preconfigurations; longterm:
site and enterprise licenses

Other modes of providing revenue:
rental sale: rotating library

Ford Open Learning Centers are likely target

Hardware, after sales support

The target for Reality's ISO 9000 target is Service sector; Unilever is big
customer for Futuremedia and is likely target for Reality's ISO 9000 products


                   Sales Cycle (12 point sales process)
                            i.     Made contact and established need/timescale
                            ii.    Sent details and budgetary proposal
                            iii.   Customer has applied for budget
                            iv.    Product demonstrated
                            v.     formal proposal submitted
                            vi.    Budget approval confirmed
                            vii.   Key influencers involved
                            viii.  Futuremedia shortlisted
                            ix.    Spend approved
                            x.     Written confirmation is received (e.g. 
                                   signed LOI)
                            xi.    Purchase Order or signed Agreement received
                            xii.   Futuremedia accepts order

                     b.  Indirect Sales Channels (just starting to develop using
                         Caroline Rees)
                            i.  Motivation and Management of Channel
                            ii. Sales Tools for Channel

              4.  Sales Goals (by product; use Exhibit F-2: 6-month rolling 
                  forecast template)
                     d.  First Quarter: $25K by September 30
                     e.  1996: $100k by December 31, 1996
                     f.  1997: $250-300k for 1997

IV. MARKETING

       A.  Staffing
              1.  Marketing Manager: Mats Johannson
              2.  Organization of Marketing Team
John Pemberton (quality products and exhibits and product introduction process),
Clare Willington (HR development product and pre-sales support), Alison Russell
(PR and business development products), Julie MacDonald (administrative
assistant)

                     a.  Leads generation (mail shots and followups to targeted 
                         sectors with action)
                     b.  Public relations (1 PR release per week, comprehensive 
                         PR database)
                     c.  Advertising (very little; does not find that it pays; 
                         but is re-evaluating)
                     d.  Product marketing (product literature, packaging)

                     a.  Support for sales team


                                      52

<PAGE>
                           -proposal templates, pricing, hardware, products for
                            demonstration, mobile telephones (internet is not 
                            yet available for sales people)
                           -there is a "movement" schedule to keep track of 
                            sales people's "movements"
                           -service team works with sales to generate leads and 
                            help in sales process
                           -sales tools (interactive multimedia use stories, 
                            demo disk)
                           -success stories, case studies

Database for all customer contacts ("Tracker")

       B.  Key Stategies and Goals
              2.  Leads generation (e.g. number generated from small targeted
                  direct mail (e.g. 1000 (250 per week for 4 weeks)),
                  telemarketing (follow-up from direct mail), trade shows: and
                  follow-up over the phone (repeat follow-up)(John Pemberton)
                  and external contractors
              3.  Public relations (in house)(e.g. number of press releases,
                  number of speaking engagements, placement of quotes in key
                  periodicals, number of articles/reviews)
              4.  Product Marketing  Schedule (Calendar)

July 1: First mailshot to be produced to all customers of LaserMedia who
purchased SPC and other Ford Automotive courses

July 3-10: Telemarketing campaign to follow up mailshot, send demo disks and
organise demonstration visits

July 1-8: first press release to be out by this time; identify what is required
in the sales training sessions

July 9-10: Training for generic sales; distribution kits sent for by email to
Randy Boyer

July 10: Updated UK/Ireland automotive suppliers database to be completed by
this date for Ford and General Motors

July 17: Proposed mailshot to all non-customer Ford automotive suppliers plus
TEC's , LEC's and open learning centres; Targeted campaign to obtain press
coverage in relevant journals and newspapers.

July 24- August 6:  Telemarketing follow-up, sending requested demo disks and
making demo visit appointments for salesmen

July 31: Target to have all product literature at the printers

Mid-August: Revise marketing plan based on initial feedback; check exhibitions
and roadshows that are currently taking place and analyse worthiness of
involvement; Also advertising discussions, press coverage and initial feedback.

September 1: Complete customer and non-customer mailshot to all companies who
have been previously contacted throughout the campaign, including product
literature

September 18-30: Telemarketing follow-up to complete mailshot

October 1996: Complete review of telemarketing and mailshot campaigns to date
and feedback discussions; revise marketing plan based on feedback

Public Relations Ideas for QS 9000:
a.  Regular press releases at each stage of campaign especially if we are 
    present at various Quality Exhibitions
b.  Investigate cost, availability and worth of quality exhibitions to get 
    contacts; use Reality Booth if needed
c.  Create press campaign for September periodicals on Quality


                                      53

<PAGE>


d.  Invite people to Media House (office) for special promo/preview days on the
    product; provide lunch and demonstrations of the product and what it can do
    for a company; combine with the invitation of representations from the 3
    car companies with their company cars (top of range) and have them
    displayed at Media House for the day;
e.  Q & A session could be arranged on the benefits of the product and the
    importance of complying

              4.  Trade Shows and Conferences
Milia (February in Cannes), HRD (March in Birmingham), Multimedia (June in
London), Technology-based Learning (August in London)plus ad hoc conferences as
the need requires

                     a. Key Subject Matter trade shows (industry quality show, 
                        HRD)
                     b. Key Technology trade shows (Milia, Multimedia 96)
                     c. Coordination needed with Reality (e.g. 10 foot booth, 
                        promotional materials to be ordered, $ needed)(HRD 97, 
                        March 97): may need access to Reality Booth; personnel 
                        needed?
              3.  Customer Success Stories (targeting different user profiles, 
                  different industries, etc.)Futuremedia wants to participate 
                  in proactive Enterprise Knowledge Center program to 
                  proactively target the "right" success stories 
              4.  Seminars: ? 
              5.  Internet strategies: ?
              6.  Timetable on spreadsheet

V.  ROYALTIES PAID TO REALITY

The royalty rate paid to Reality shall be based on the discount rate as
described in Schedule G. Any premiums above the introductory prices shall be
shared with Reality on a 50-50 basis.

VI. PRODUCT FULFILLMENT 
Futuremedia will create a bill of materials for building Reality product

VII. LOCALIZATION EXPERIENCE
       A.  Futuremedia's Experience: All Ford  multimedia products have been 
           localized into German, Spanish, Portuguese, Dutch; Italian, American,
           German and Portuguese; Hydro Aluminum products have been localized 
           into French, Italian, German, Danish, Swedish
       B.  Futuremedia's Resources: They have access to translators with 
           technical background; translations checked by locals (and validated 
           with local TV station from a video perspective)


                                      54

<PAGE>


                                SCHEDULE D-1 
                       MONTHLY SALES FORECAST TEMPLATE
                                       

See attached spreadsheet templates for ISO 9000 and QS 9000 (These forecasts are
due between the 10th and 20th of every month.)


                                      55

<PAGE>


                                SCHEDULE D-2  
                           6-MONTH ROLLING FORECAST
                                       
See attached spreadsheet templates for ISO 9000 and QS 9000 (These forecasts are
due between the 10th and 20th of every month.)


                                      56

<PAGE>


                                SCHEDULE D-3 
                           MONTHLY MARKETING REPORT



(This report is due between the 10th and 20th of every month.)

KEY MARKETING EVENTS THAT HAPPENED IN PREVIOUS MONTH:

Trade Shows:

Press Releases:

Product Launches:

Public Relations Activities:



KEY MARKETING EVENTS FOR NEXT MONTH:

Planned Trade Shows:

Planned Press Releases:

Planned Product Launches:

Planned Public Relations Activities:



IMPORTANT FUTURE MARKETING ACTIVITIES (MORE THAN ONE MONTH AWAY):

Planned Trade Shows:

Planned Press Releases:

Planned Product Launches:

Planned Public Relations Activities:



Distributor Requests for Reality in the United States related to
Marketing/Marketing Support:


                                      57

<PAGE>


                                 SCHEDULE E  
                         STANDARD LICENSE AGREEMENT 
                                       
[use Futuremedia's standard end user license agreement here]


                                      58

<PAGE>


                                 SCHEDULE F 
     PURCHASE ORDER PROCEDURE, ROYALTY PAYMENTS PROCEDURE, PAYMENT TERMS,
                           COMPANY CONTACT DETAILS

PRODUCT ORDER PROCEDURES:

The following procedures will apply when ordering product from Reality
Interactive:

1.  Product is ordered once every  30 days via fax to:  SALES ADMINISTRATION
    MANAGER, REALITY INTERACTIVE, +1 (612) 996-6799 WITH A COPY TO RANDY BOYER,
    DIRECTOR OF INTERNATIONAL SALES VIA EMAIL); product is supplied at cost;
    invoices payable by Distributor within 30 days.

During the first week of every month, Distributor shall provide monthly royalty
statements against which Company will invoice Futuremedia America, Inc. 
Futuremedia America, Inc. will settle the royalty payments within seven days of
Company receiving payment from its customers (average payment is 35 days) but no
more than 50 days from Futuremedia invoicing its customers. Distributor will pay
for shipment and insurance.

2.  Reality Interactive's payment terms: wire transfers are preferred.

    Wire transfers to Reality Interactive can be made as follows:

    Bank:          First Bank, N.A.
                   Eden Prairie, MN  55344  USA
                   (612) 942-2847

    ABA #:         091000022

    Account #:     173100140149

3.  Orders for marketing materials should be in writing and faxed or emailed to
Peter Kelley, Field Communications Specialist (fax: +1 612 996 6799; email:
[email protected])

REALITY INTERACTIVE CONTACT DETAILS:

Distributor should primarily communicate with Reality through the following
person:

Randy Boyer, Director, International Sales

Randy Boyer's Contact Details:
Internet: [email protected] (communication via internet is preferred means)
Phone:   +1 612 996 6789
Fax:          +1 612 996 6799
Reality's Intranet: (online as of August 1, 1996 to provide significant amount
of information for International Distributor)
Reality's Corporate Website: http://www.realtools.com


                                      59

<PAGE>


                                  SCHEDULE G 
                        DISTRIBUTOR DISCOUNT SCHEDULE

The discount rate shall be (***)%.  The discount rate shall be increased to 
(***)% for calendar year 1997 if Distributor provides $(***) of revenue to 
Company on or before December 31, 1996. The discount rate for 1998 shall be 
separately negotiated between the parties but in no event shall be less than 
(***)%.



*** Denotes confidential information that has been omitted from the exhibit and
    filed seperately, accompanied by a confidential treatment request, with the
    Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities
    Exchange Act of 1934.


                                      60

<PAGE>


AS WITNESSED this Agreement has been signed on behalf of each of the parties the
day and year first above written.

SIGNED for and on behalf of
REALITY INTERACTIVE, INC.


Signature:       /s/  Wesley W. Winnekins
              -----------------------------------

Name printed:         Wesley W. Winnekins
              -----------------------------------

Title:                Chief Financial Officer
              -----------------------------------

Date:                      July 12, 1996
              -----------------------------------


SIGNED for and on behalf of
FUTUREMEDIA PLC

Signature:       /s/  Philip Lingard
              -----------------------------------

Name printed:         Philip Lingard
              -----------------------------------

Title:               Operations Director
              -----------------------------------

Date:                   July 12, 1996
              -----------------------------------


                                      61



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                         271,269
<SECURITIES>                                 6,664,403
<RECEIVABLES>                                  139,766
<ALLOWANCES>                                         0
<INVENTORY>                                     89,231
<CURRENT-ASSETS>                             7,208,055
<PP&E>                                         400,466
<DEPRECIATION>                                 207,506
<TOTAL-ASSETS>                               7,549,796
<CURRENT-LIABILITIES>                          217,480
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        46,774
<OTHER-SE>                                   7,285,542
<TOTAL-LIABILITY-AND-EQUITY>                 7,549,796
<SALES>                                         93,677
<TOTAL-REVENUES>                                93,677
<CGS>                                           18,768
<TOTAL-COSTS>                                   18,768
<OTHER-EXPENSES>                             1,819,354
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            (1,639,894)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (1,639,894)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,639,894)
<EPS-PRIMARY>                                    (.35)
<EPS-DILUTED>                                        0
        

</TABLE>

<PAGE>


EXHIBIT 99.1
                                           
                                 CAUTIONARY STATEMENT
                                           
    Reality Interactive, Inc. (the "Company"), or persons acting on behalf of 
the Company, or outside reviewers retained by the Company making statements 
on behalf of the Company, or underwriters, from time to time make, in writing 
or orally, "forward-looking statements" within the meaning of Section 27A of 
the Securities Act of 1933, as amended, and Section 21E of the Securities 
Exchange Act of 1934, as amended. When used in conjunction with an identified 
forward-looking statement, this Cautionary Statement is for the purpose of 
qualifying for the "safe harbor" provisions of such sections and is intended 
to be a readily available written document that contains factors which could 
cause results to differ materially from such forward-looking statements.  
These factors are in addition to any other cautionary statements, written or 
oral, which may be made or referred to in connection with any such 
forward-looking statement.

    The following matters, among others, may have a material adverse effect 
on the business, financial condition, liquidity, results of operations or 
prospects, financial or otherwise, of the Company.  Reference to this 
Cautionary Statement in the context of a forward-looking statement or 
statements shall be deemed to be a statement that any or more of the 
following factors may cause actual results to differ materially from those in 
such forward-looking statement or statements:

    DEVELOPMENT STAGE COMPANY.  The Company was incorporated in May 1994, 
first began to ship the complete series of its initial product in August 
1995, and accordingly, has only a limited history of operations.  The 
Company's prospects for success must be considered in light of the problems, 
expenses, difficulties, complications and delays frequently encountered in 
connection with the formation and development of a new business in a 
competitive industry.  In addition, due to the uncertainty in growth of a 
development stage company and the rate of change in the industry perceived by 
the Company, the Company is uncertain of the time frame or amount of funding 
required to accomplish its business objectives.

    DEVELOPING MARKET; MARKET ACCEPTANCE.  The market for educating and 
training businesses has historically been served by consultants, 
instructor-led training and training publications such as books, manuals and 
tapes.  Currently, there is little use of interactive multimedia education 
and training products by businesses, and many of the Company's potential 
customers do not own or have access to multimedia compatible equipment.  The 
Company's future success will depend upon, among other factors, the extent to 
which companies acquire multimedia equipment compatible with the Company's 
products and adopt and use interactive multimedia education and training 
programs.  In addition, the Company's success will depend in part on its 
ability to market and sell multiple copies of its products to large corporate 
customers.  In the event that adoption and use of multimedia equipment 
compatible with the Company's products do not become widespread, the number 
of potential customers of the Company will be limited.  There can be no 
assurance that the Company's products or the prices the Company charges for 
its products will be acceptable to the market or that the Company will be 
able to sell multiple copies to large corporate customers.

    LIMITED MARKETING CAPABILITY.  The Company currently has a small sales 
and marketing staff and limited number of strategic alliances relating to 
distribution of its products.  There can be no assurance that the Company 
will be able to build a suitable sales force or enter into satisfactory 
marketing alliances with third parties, or that its sales and marketing 
efforts will be successful.  

    DEPENDENCE ON DIVERSIFICATION OF PRODUCT OFFERINGS.  The Company 
currently has a limited number of product offerings, and purchasers of the 
Company's products are not required to purchase additional products.  
Accordingly, the Company's products represent non-recurring revenue sources, 
and the success of the Company is dependent, in part, on its ability to 
develop sustained demand for its current products and to develop and sell 
additional products.  There can be no assurance that the Company will be 
successful in developing and maintaining such demand or in developing and 
selling additional products.

                                     63

<PAGE>

    DEPENDENCE ON EVOLVING INDUSTRY STANDARDS.  The Company's initial product 
offerings prepare businesses for adherence to worldwide management standards. 
The failure of the Company to enhance its products in a timely manner to 
changes in the standards, the lack of public acceptance of such standards or 
the delay in introduction of or enhancement to such standards would 
materially adversely affect the Company's operations.

    TECHNOLOGICAL CHANGE.  The industry in which the Company competes is 
characterized by rapid technological change.  The introduction of products 
embodying new technology can render existing products and product formats 
obsolete and unmarketable.  The Company's success will depend on its ability 
to anticipate changes in technology and to develop and introduce new and 
enhanced products in a timely manner in response to technological changes, or 
if products or product enhancements by the Company do not achieve market 
acceptance, the Company's business would be materially adversely affected.

    FUTURE ADDITIONAL CAPITAL REQUIREMENTS; NO ASSURANCE FUTURE CAPITAL WILL 
BE AVAILABLE.  If the Company is unable to generate substantial revenues from 
its operations or if the Company's expenses exceed expectations, the Company 
will likely require additional funds to meet its capital requirements.  The 
Company does not currently have available bank financing.  The Company may be 
required to raise additional funds through public or private financings, 
including equity financings, or through collaborative arrangements.  There 
can be no assurance that additional financing would be available on favorable 
terms, or at all.  If funding is not available when needed or on acceptable 
terms, the Company may be forced to curtail its operations significantly or 
cease operations and abandon its business entirely.

    COMPETITION.  The business education and training industry is highly 
competitive.  A large number of companies are currently developing 
interactive, multimedia-based training, educational and instructional aids.  
Competitors also include national, regional and local accounting firms 
engaged in industrial consulting and instructor-led training and companies 
which market training tools such as books, videos and audio tapes.  Some of 
the Company's existing competitors, as well as a number of potential 
competitors, have larger technical staffs, more established marketing and 
sales organizations, and greater financial resources than the Company.  There 
can be no assurance the Company will be able to compete successfully with 
such companies, or at all.

    FLUCTUATIONS IN OPERATING RESULTS.  The Company's future operating 
results may vary substantially from quarter to quarter.  At its current stage 
of operations, the Company's quarterly revenues and results of operations may 
be materially affected by the timing of the development and market acceptance 
of the Company's products.  Generally, operating expenses will be higher 
during periods in which product development costs are incurred and marketing 
efforts are commenced.  Due to these and other factors, including the general 
economy, stock market conditions and announcements by the Company or its 
competitors, the market price of the securities offered hereby may be highly 
volatile.

    DEPENDENCE ON KEY PERSONNEL; LACK OF EMPLOYMENT AND NONCOMPETITION 
AGREEMENTS.  The success of the Company is dependent in large part upon the 
ability of the Company to attract and retain key management and operating 
personnel.  Qualified individuals are in high demand and are often subject to 
competing offers.  In the future, the Company will need to hire additional 
skilled personnel in the areas of research and development, sales and 
marketing. There can be no assurance that the Company will be able to attract 
and retain the qualified personnel needed for its business.  The Company has 
no employment or noncompetition agreements with any of its management or 
other personnel.

    DEPENDENCE ON ABILITY TO RETAIN SUBJECT MATTER EXPERTS.  The Company's 
product development strategy requires the Company to retain third-party 
subject matter experts to perform research and development functions by 
providing accurate and informative content for the Company's products.  There 
can be no assurance that the Company will be able to continue to attract and 
retain qualified subject matter experts required to develop new products and 
enhance existing products.  The inability of the Company to attract and 
retain such experts could have a material adverse effect on the Company and 
its prospects.

                                       64

<PAGE>

    INTELLECTUAL PROPERTY.  The Company regards its multimedia products as 
proprietary and relies primarily on a combination of statutory and common law 
copyright, trademark and trade secret laws, customer licensing agreements, 
employee and third-party nondisclosure agreements and other methods to 
protect its proprietary rights.  Despite these precautions, it may be 
possible for a third party to copy or otherwise obtain or use the Company's 
products or technology without authorization, or to develop similar products 
or technology independently.  If unauthorized use or copying of the Company's 
product were to occur to any substantial degree, the Company's business and 
results of operations could be materially adversely affected.  There can be 
no assurance that the Company's means of protecting its proprietary rights 
will be adequate or that the Company's competitors will not independently 
develop similar products.

    The Company believes that developers of multimedia products may 
increasingly be subject to such claims as the number of products and 
competitors in the industry grows and the functionality of such products in 
the industry overlaps.  Any such claim, with or without merit, could result 
in costly litigation and could have a material adverse effect on the Company.

    LACK OF PRODUCT LIABILITY INSURANCE.  The Company may face a risk of 
exposure to product liability claims in the event that use of its products is 
alleged to have resulted in damage to its customers.  The Company does not 
currently carry product liability insurance.  There can be no assurance that 
such insurance will be available on commercially reasonable terms, or at all, 
or that such insurance, even if obtained, would adequately cover any product 
liability claim.  A product liability or other claim with respect to 
uninsured liabilities or in excess of insured liabilities could have a 
material adverse effect on the business and prospects of the Company.

                                    65



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission