BIG CITY BAGELS INC
424B3, 1996-05-09
EATING PLACES
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                             BIG CITY BAGELS, INC.
                                1,125,000 UNITS
             EACH UNIT CONSISTING OF ONE SHARE OF COMMON STOCK AND
              ONE CLASS A REDEEMABLE COMMON STOCK PURCHASE WARRANT
 
[LOGO]
 
    Big  City Bagels,  Inc. (the  'Company' or  'Big City  Bagels'), a  New York
corporation, hereby offers (the 'Offering') 1,125,000 units (the 'Units'),  each
Unit  consisting of one  share of common  stock, par value  $.001 per share (the
'Common Stock'), and one Class A  Redeemable Common Stock Purchase Warrant  (the
'Warrants').  Each Warrant entitles  the holder to purchase  one share of Common
Stock for $4.50 during the three-year period commencing one year after the  date
of  this Prospectus. The  Company may redeem  the Warrants, with  the consent of
Monroe Parker  Securities, Inc.  (the 'Underwriter'),  at a  price of  $.05  per
Warrant  at any time after  they become exercisable upon  not less than 30 days'
prior written notice  if the last  sale price of  the Common Stock  has been  at
least  $7.00 per  share on  20 consecutive trading  days ending  within ten days
prior to the date on which notice of redemption is given. The Company may redeem
the Warrants without the consent of the Underwriter on the same terms,  provided
that  the last sale price of the Common  Stock has been at least $8.00 per share
on 20 consecutive trading days ending within ten days prior to the date on which
notice of redemption  is given.  The Common  Stock and  Warrants comprising  the
Units  are immediately detachable and  separately tradeable. See 'Description of
Securities.'
 
   
    Prior to this Offering there has been no public market for the Units, Common
Stock or  Warrants and  there can  be no  assurance that  any such  market  will
develop.  See 'Underwriting' for information  relating to the factors considered
in determining the initial public offering  price of the Units and the  exercise
price  of the Warrants. The Units, Common  Stock and Warrants have been approved
for quotation on the  Nasdaq SmallCap Market under  the symbols 'BIGCU,'  'BIGC'
and 'BIGCW,' respectively.
    
 
    The  Registration  Statement  of which  this  Prospectus forms  a  part also
registers up to 500,000  bridge units (the 'Bridge  Units'), each consisting  of
one  share of Common  Stock and one  Warrant, on behalf  of certain persons (the
'Selling Securityholders') that may be sold by them for their accounts from time
to time in open market transactions. The  Bridge Units and the Common Stock  and
Warrants  comprising the Bridge Units are collectively referred to herein as the
'Registered Bridge Securities.' The Registered Bridge Securities offered by  the
Selling  Securityholders are not part of  the underwritten Offering. The Selling
Securityholders may not sell the Registered Bridge Securities prior to 13 months
from the date of this Prospectus without the prior consent of the Underwriter.
                            ------------------------
THE SECURITIES OFFERED HEREBY  ARE SPECULATIVE AND INVOLVE  A HIGH DEGREE  OF
   RISK AND IMMEDIATE SUBSTANTIAL DILUTION AND SHOULD NOT  BE PURCHASED BY
     INVESTORS WHO CANNOT AFFORD THE LOSS OF THEIR  ENTIRE   INVESTMENT.
         SEE 'RISK  FACTORS' AT PAGE  7  AND 'DILUTION' AT PAGE 14.
                            ------------------------
THESE  SECURITIES  HAVE  NOT  BEEN APPROVED  OR  DISAPPROVED  BY  THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS  THE
     SECURITIES  AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
       PASSED UPON  THE  ACCURACY OR  ADEQUACY  OF THIS  PROSPECTUS.  ANY
             REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                                      PRICE TO        UNDERWRITING DISCOUNTS      PROCEEDS TO
                                                                       PUBLIC           AND COMMISSIONS(1)         COMPANY(2)
<S>                                                              <C>                  <C>                      <C>
 
Per Unit.......................................................        $4.00                   $.40                  $3.60
Total(3).......................................................      $4,500,000              $450,000              $4,050,000
</TABLE>
 
(1) Does not include a 3% nonaccountable expense allowance which the Company has
    agreed to pay to the Underwriter. The Company also has agreed to sell to the
    Underwriter an option (the 'Unit Purchase Option') to purchase 112,500 Units
    and  to  indemnify the  Underwriter  against certain  liabilities, including
    liabilities under the Securities  Act of 1933,  as amended (the  'Securities
    Act'). See 'Underwriting.'
 
(2) Before   deducting   expenses  payable   by   the  Company,   including  the
    nonaccountable expense allowance in the amount of $135,000 ($155,250 if  the
    Underwriter's  over-allotment  option is  exercised  in full),  estimated at
    $485,000.
 
(3) The Company has  granted the  Underwriter an option,  exercisable within  30
    days  from the date of this Prospectus, to purchase up to 168,750 additional
    Units on the same terms set forth above, solely for the purposes of covering
    over-allotments, if any. If such over-allotment option is exercised in full,
    the total  Price  to  Public, Underwriting  Discounts  and  Commissions  and
    Proceeds  to  the  Company  will  be  $5,175,000,  $517,500  and $4,657,500,
    respectively. See 'Underwriting.'
                            ------------------------
   
    The Units are being offered by the Underwriter, subject to prior sale, when,
as and if delivered to and accepted  by the Underwriter and subject to  approval
of   certain  legal  matters  by  counsel  and  certain  other  conditions.  The
Underwriter reserves the right to withdraw  this Offering pursuant to the  terms
of the Underwriting Agreement and to reject any order in whole or in part. It is
expected  that delivery  of certificates representing  the securities comprising
the Units offered hereby will be made against payment therefor at the offices of
the Underwriter in Purchase, New York on or about May 13, 1996.
    
                            ------------------------
                         MONROE PARKER SECURITIES, INC.

                            ------------------------

   
                  THE DATE OF THIS PROSPECTUS IS MAY 7, 1996.
    
 
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<PAGE>


                                      [PHOTO]

Big City  Bagels'r'  and A  Bigger  Bagel for  Less  Dough!'r' is  a  registered
trademark and service mark, respectively, of the Company.

 
                            ------------------------
IN  CONNECTION  WITH THIS  OFFERING, THE  UNDERWRITER  MAY OVER-ALLOT  OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICES OF THE UNITS,  COMMON
STOCK  AND WARRANTS AT LEVELS  ABOVE THOSE WHICH MIGHT  OTHERWISE PREVAIL IN THE
OPEN MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                       2

<PAGE>
<PAGE>
                               PROSPECTUS SUMMARY
 
     The  following summary  is qualified in  its entirety by  reference to, and
should be read in conjunction with, the more detailed information and  financial
statements  (including notes  thereto) appearing  elsewhere in  this Prospectus.
Each prospective investor  is urged  to read  this Prospectus  in its  entirety.
Unless  otherwise indicated, the information in  this Prospectus gives effect to
(i) the 28,187.5-for-1 stock split in the form of a stock dividend of the Common
Stock declared by the Company on March 5, 1996 and to be effected on the date of
the closing  of  this  Offering  (the 'Stock  Split');  and  (ii)  the  proposed
combination  of  Pumpernickel  Partners, L.P.  and  the Company  to  be effected
immediately prior to the closing of this Offering, and assumes that the  Selling
Securityholders   will  exercise  their  right   to  receive  the  Bridge  Units
simultaneously with the closing of this Offering. See 'Prospective Combination.'
 
                                  THE COMPANY
 
     Big City Bagels  is a  New York  corporation that  operates and  franchises
upscale  bagel bakery cafes  under the Company's  registered trademark 'Big City
Bagels'r'.' These stores sell a wide  variety of oversized, fresh baked  bagels,
including  unique specialty bagels, and cream  cheese spreads, muffins and other
bakery products for take-out and eat-in consumption. Big City Bagels stores also
sell salads, sandwiches, specialty coffees and other beverages. The Company owns
three stores, two  of which are  located in  Costa Mesa, California  and one  of
which  is located in Laguna Niguel, California.  The Company also sells Big City
Bagels franchises. Currently, there are  eight franchises open and operating  in
California,  Minnesota, Utah and Arizona. As of the date of this Prospectus, the
Company has  sold franchises  to open  an  additional 30  stores, which  are  in
various  stages of development. The Company also sells its products wholesale to
commercial accounts and food service operators.
 
     The  Company  seeks  to  ensure  a  high  quality,  consistent  product  by
controlling  the preparation and  distribution of its  bagel dough, muffin mixes
and  cream  cheese  spreads.  This  control  is  maintained  by  using  regional
commissaries  in  which bagel  dough and  other products  are prepared  and then
delivered to  surrounding Company-owned  stores  and franchises.  The  Company's
bagels  are then  baked in  each store  daily in  accordance with  the Company's
quality control  guidelines using  a traditional  technique which  requires  the
bagels  to be boiled and then baked. The Company currently owns and operates one
commissary located in Costa Mesa,  California, which services most existing  Big
City  Bagels stores. The Company  also has assisted one  of its franchisees, who
entered into an area development agreement with the Company to open 12 stores in
the Minneapolis/St. Paul, Minnesota area, in establishing a commissary owned and
operated by  such  franchisee  in  Minneapolis to  service  these  stores.  This
commissary  is  required  to  adhere to  the  Company's  strict  quality control
guidelines. The Company distributes  its bagel dough and  other products to  its
franchises  in California, Utah and Arizona  under a distribution agreement with
Sysco Food Services of Los Angeles,  Inc. ('Sysco'). The Company may enter  into
similar agreements with distributors throughout the country as additional stores
are  opened or may distribute its bagel dough and other products itself to these
stores.
 
     The Company's objective is to become a leading national bagel store  chain.
The  Company intends  to achieve this  objective by (i)  expanding its franchise
operations; (ii)  increasing  the  number of  Company-owned  stores  by  opening
additional  stores  and acquiring  existing bagel  stores  or chains;  and (iii)
increasing revenues  from  sales  to commercial  and  wholesale  accounts.  With
respect  to its franchise  operations, the Company  believes that its consistent
product quality,  visually-appealing, upscale  store design  and  well-organized
business  operations will enable  the Company to  secure experienced, multi-unit
franchisees to operate its  stores. In order  to attract potential  franchisees,
the  Company plans  to use a  portion of the  proceeds of this  Offering to open
Company-owned flagship  stores  in  strategic geographic  locations  around  the
country.  Such franchises would be serviced  by regional commissaries, which the
Company plans to use as additional  stores are opened. The Company also  intends
to expand by acquiring existing bagel stores or chains and possibly other retail
enterprises   that  the  Company  believes   will  complement  and  enhance  its
operations. In  determining whether  to make  an acquisition,  the Company  will
consider,  among other things, the size, location and existing operations of the
acquisition candidate, as well as such candidate's potential to maximize  growth
and  increase  revenues.  Although  the  Company  regularly  evaluates  possible
acquisition opportunities, as of the date of this
 
                                       3
 
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<PAGE>
Prospectus,  the  Company  is  not  a  party  to  any  agreements,  commitments,
arrangements or understandings with respect to any acquisition.
 
     In  January 1996,  the Company  completed a  bridge financing  (the 'Bridge
Financing'), pursuant  to  which  it  issued  an  aggregate  of  (i)  $1,000,000
principal  amount of promissory notes (the  'Bridge Notes'), which bear interest
at the rate  of 8%  per annum  and are due  and payable  on the  earlier of  the
completion  of this Offering or July 19, 1997 and (ii) the right to receive upon
completion of this  Offering an aggregate  of 500,000 Bridge  Units and  500,000
Class B Warrants. Each Bridge Unit consists of one share of Common Stock and one
Warrant.  Two Class B Warrants together, will entitle the holder to purchase one
share of  Common  Stock  for  $8.00  per  share  during  the  three-year  period
commencing  one  year after  the  completion of  this  Offering. The  Company is
registering for  sale on  the Registration  Statement of  which this  Prospectus
forms  a part, the Bridge Units and the Common Stock and Warrants comprising the
Bridge Units. See 'Description of Securities -- Bridge Units.'
 
     The Company was incorporated in the State of New York on December 14, 1992.
Its principal executive offices are located at 99 Woodbury Road, Hicksville, New
York 11801 and its telephone number is (516) 932-5050.
 
                                  THE OFFERING
 
   
<TABLE>

<S>                                            <C>
Securities Offered...........................  1,125,000 Units, each Unit consisting of one share of Common Stock
                                               and one Warrant. Each Warrant entitles the holder to purchase  one
                                               share  of  Common Stock  for  $4.50 during  the  three-year period
                                               commencing one year after the date of this Prospectus. The Company
                                               may redeem the Warrants, with the consent of the Underwriter, at a
                                               price  of  $.05  per  Warrant  at  any  time  after  they   become
                                               exercisable  upon not less  than 30 days'  prior written notice if
                                               the last sale price  of the Common Stock  has been at least  $7.00
                                               per  share on 20  consecutive trading days  ending within ten days
                                               prior to the  date on  which notice  of redemption  is given.  The
                                               Company  may  redeem  the  Warrants  without  the  consent  of the
                                               Underwriter on the same terms,  provided that the last sale  price
                                               of  the  Common Stock  has been  at  least $8.00  per share  on 20
                                               consecutive trading days ending within ten days prior to the  date
                                               on  which  notice of  redemption is  given.  The Common  Stock and
                                               Warrants comprising  the  Units  are  immediately  detachable  and
                                               separately tradeable. See 'Description of Securities.'
Nasdaq SmallCap Market Symbols(1)............  Units:                         BIGCU
                                               Common  Stock:                 BIGC
                                               Warrants:                      BIGCW
Common Stock Outstanding Prior to the
  Offering...................................  3,000,000 shares(2)
Common Stock to be Outstanding After the
  Offering...................................  4,625,000 shares(3)
</TABLE>
    
 
- ------------
 
(1) The  Company may terminate the quotation of the Units on the Nasdaq SmallCap
    Market ('Nasdaq'), with the Underwriter's consent, at any time commencing on
    the 30th  day  after the  date  of this  Prospectus  without notice  to  the
    Company's  securityholders  upon  not less  than  15 days'  prior  notice to
    Nasdaq.
 
(2) Does not  include 500,000  shares of  Common Stock  included in  the  Bridge
    Units.
 
(3) Includes  500,000  shares  of  Common Stock  included  in  the  Bridge Units
    issuable at the closing  of this Offering upon  the exercise by the  Selling
    Securityholders of their right to receive the Bridge Units.
 
                                       4
 
<PAGE>
<PAGE>
                                USE OF PROCEEDS
 
     The  Company intends  to apply  the net proceeds  of this  Offering to open
Company-owned flagship stores; repay  the Bridge Notes;  expand or relocate  the
Company's  Costa Mesa,  California commissary and  possibly establish additional
commissaries; partially repay indebtedness owed  to certain of its  shareholders
(the  'Shareholder  Loans');  increase marketing,  promotional,  advertising and
public relations activities aimed at  both customers and potential  franchisees;
and for working capital and general corporate purposes. See 'Use of Proceeds.'
 
                                  RISK FACTORS
 
     The  securities offered hereby are speculative and involve a high degree of
risk and immediate substantial dilution and should not be purchased by investors
who cannot afford  the loss of  their entire investment.  See 'Risk Factors'  at
page 7 and 'Dilution' at page 14.
 
                         SUMMARY FINANCIAL INFORMATION
 
     The  summary  financial information  set forth  below  is derived  from and
should be read in conjunction with the financial statements, including the notes
thereto, appearing elsewhere in this Prospectus.
 
   
<TABLE>
<CAPTION>
                                                                                         YEAR ENDED DECEMBER 31,
                                                                                         ------------------------
                                                                                            1994          1995
                                                                                         ----------    ----------
<S>                                                                                      <C>           <C>
Statement of Operations Data:
     Total revenues...................................................................   $  544,135    $1,550,255
     Total costs and expenses.........................................................    1,302,728     2,377,104
     Net (loss) -- historical.........................................................     (758,593)     (826,849)
     Pro forma adjustment:
          Increase in officers' salaries(1)...........................................                    212,333
     Net (loss) -- pro forma..........................................................                 (1,039,182)
     Pro forma net (loss) per common share(2).........................................       --              (.35)
     Pro forma weighted average common shares outstanding.............................       --         3,000,000
</TABLE>
    
 
<TABLE>
<CAPTION>
                                                                                    DECEMBER 31, 1995
                                                                      ---------------------------------------------
                                                                        ACTUAL       PRO FORMA(3)    AS ADJUSTED(4)
                                                                      -----------    ------------    --------------
<S>                                                                   <C>            <C>             <C>
Balance Sheet Data:
     Total assets..................................................   $ 1,137,631     $1,390,933       $4,725,330
     Working capital (deficit).....................................      (795,936)      (795,936)       2,763,461
     Total liabilities.............................................     1,210,785      1,210,785        1,010,785
     Accumulated deficit...........................................    (1,303,610)       --              (714,145)
     Total stockholders' equity (deficiency).......................       (73,154)       180,148        3,714,545
</TABLE>
 
- ------------
 
(1) Gives effect to the salaries specified under the employment agreements as if
    the agreements were in effect from the later of January 1, 1995 or the  date
    of employment.
 
(2) Assuming  $375,000  of shareholder  and partner  loans  was repaid  from the
    proceeds of this Offering as of the later of January 1, 1995 or the date  of
    the loans, supplemental loss per share would be ($.32).
 
(3) Gives  effect to the  exchange of the  partnership interests in Pumpernickel
    Partners, L.P. for  181,250 shares  of the  Company's Common  Stock and  the
    termination   of  the  Company's  S  corporation  status.  See  'Prospective
    Combination.'
 
(4) Gives effect to the sale of the Units offered hereby and the application  of
    the  estimated net  proceeds therefrom.  See 'Use  of Proceeds.'  Also gives
    effect to the recognition of a non-cash
 
                                              (footnotes continued on next page)
 
                                       5
 
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<PAGE>
(footnotes continued from previous page)
    charge of an aggregate of $693,542 of debt issuance costs and original issue
    discount to  be incurred  in the  quarter  ending March  31, 1996  and  upon
    closing of this Offering.
 
     Unless  otherwise indicated,  the information  in this  Prospectus does not
give effect to the exercise of the Underwriter's over-allotment option, the Unit
Purchase Option or the Warrants included  in the Units offered hereby, and  does
not  include: (i) 350,000 shares of Common  Stock reserved for issuance upon the
exercise  of  options  granted  or  to  be  granted  under  the  Company's  1996
Performance  Equity Plan (the '1996 Plan');  (ii) 500,000 shares of Common Stock
reserved for  issuance upon  exercise of  the Warrants  included in  the  Bridge
Units;  and  (iii) 250,000  shares of  Common Stock  reserved for  issuance upon
exercise of the  Class B Warrants.  See 'Management --  1996 Performance  Equity
Plan' and 'Description of Securities -- Bridge Units.'
 
                                       6

<PAGE>
<PAGE>
                            PROSPECTIVE COMBINATION
 
     Pumpernickel Partners, L.P. ('Pumpernickel Partners') is a Delaware limited
partnership  which currently owns and operates two Big City Bagels franchises in
Costa  Mesa  and  Laguna  Niguel,  California.  Bagel  Partners,  Inc.   ('Bagel
Partners')  is the sole general partner of  Pumpernickel Partners, and owns a 5%
interest in Pumpernickel Partners. Messrs.  Mark Weinreb, Chairman of the  Board
and  Chief Executive Officer of the Company, Stanley Weinreb, Vice President and
a director of the Company, and Stanley Raphael, Secretary and a director of  the
Company,  each own 22.5%  of Bagel Partners, as  well as a  6.9%, 6.9% and 3.45%
limited partnership  interest  in  Pumpernickel  Partners,  respectively.  Jerry
Rosner,  President and a  director of the  Company, owns 10%  of Bagel Partners.
These four individuals are also the sole  shareholders of the Company as of  the
date  of this Prospectus. Immediately prior to the closing of this Offering, all
of the limited partners of Pumpernickel Partners will contribute to the  Company
their   partnership  interests  in   Pumpernickel  Partners,  and   all  of  the
shareholders of Bagel Partners will contribute to the Company all of the capital
stock of Bagel Partners in exchange for an aggregate of 181,250 shares of Common
Stock of the Company (the 'Combination').  The number of shares of Common  Stock
to  be issued in the Combination was  derived by dividing the $725,000 aggregate
capital contributions of  the partners  of Pumpernickel Partners  by the  public
offering price of $4.00 per share (attributing no value to the Warrants included
in  the Units).  For financial  statement purposes,  those shares  issued to the
unaffiliated limited partners are valued at $3.20 per share, which represents  a
discount of 20% from the public offering price per share since these shares have
not  been registered  for resale. As  a result of  the Combination, Pumpernickel
Partners and Bagel Partners will become wholly-owned subsidiaries of the Company
immediately prior  to  the closing  of  the  Offering. As  soon  as  practicable
following   the  closing  of  this  Offering,  the  Company  will  commence  the
liquidation of Pumpernickel Partners  and Bagel Partners,  whereupon all of  the
assets  of Pumpernickel Partners will be owned  directly by the Company. As used
in this Prospectus, except  when the context  otherwise requires, references  to
the  'Company' or 'Big City Bagels' mean  Big City Bagels, Inc. and Pumpernickel
Partners.
 
                                  RISK FACTORS
 
     The securities offered hereby are speculative and involve a high degree  of
risk.  Accordingly, in analyzing an  investment in these securities, prospective
investors should  carefully  consider,  along with  other  matters  referred  to
herein,  the  following risk  factors. No  investor  should participate  in this
Offering unless  such  investor  can  afford  a complete  loss  of  his  or  her
investment.
 
     Limited  Operating History and Revenues; Significant and Continuing Losses;
Accumulated Deficit.  The Company  was  organized in  December  1992 and  has  a
limited  operating  history upon  which an  evaluation  of the  Company's future
performance  and  prospects  can  be  made.  The  Company's  prospects  must  be
considered  in light of  the risks, expenses,  delays, problems and difficulties
frequently encountered in the establishment of a new business in an emerging and
evolving industry  characterized by  intense competition.  Since inception,  the
Company  has  generated limited  revenues and  has incurred  significant losses,
including losses of  $758,593 and  $826,849, respectively, for  the years  ended
December  31, 1994 and 1995. At December  31, 1995, without giving effect to the
Combination, Big City  Bagels, Inc.  had an accumulated  deficit of  $1,303,610.
Pumpernickel  Partners has incurred  losses of $469,544  since inception. Losses
are expected to  continue at least  through 1996. Inasmuch  as the Company  will
continue  to have a high level of operating expenses following this Offering and
will be required to  make significant up-front  expenditures in connection  with
its  proposed expansion  (including salaries  of executive,  marketing and other
personnel), the Company anticipates that  losses will continue until such  time,
if  ever, as the Company is able  to generate sufficient revenues to finance its
operations and the costs of continuing expansion. There can be no assurance that
the Company will be able to generate significant revenues or achieve  profitable
operations. See 'Management's Discussion and Analysis of Financial Condition and
Results of Operations' and Financial Statements.
 
     Working  Capital  Deficit;  Dependence on  Offering  Proceeds  to Implement
Proposed Expansion;  Possible Need  for Additional  Financing. At  December  31,
1995,  the Company  had a  working capital deficit  of $795,936.  The Company is
dependent   on   the    proceeds   of   this    Offering   to   implement    its
 
                                       7
 
<PAGE>
<PAGE>
proposed  expansion and to finance its working capital requirements. The Company
anticipates, based on currently proposed  plans and assumptions relating to  its
operations  (including the costs  associated with its  proposed expansion), that
the  proceeds  of  this  Offering,  together  with  projected  cash  flow   from
operations,  will be sufficient to satisfy its anticipated cash requirements for
at least 12 months following the completion of this Offering. In the event  that
the  Company's plans change, its assumptions change or prove to be inaccurate or
the proceeds of this Offering or cash flow prove to be insufficient to fund  the
Company's   operations  (due   to  unanticipated   expenses,  delays,  problems,
difficulties or otherwise), the Company  may need to seek additional  financing.
There  can be no  assurance that additional  financing will be  available to the
Company on commercially reasonable terms, or  at all. See 'Use of Proceeds'  and
'Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations.'
 
     Dependence on Franchisees.  The Company realizes  a substantial portion  of
its revenues from sales of bagel dough, cream cheese spreads and muffin mixes to
franchisees,  initial franchise and area development fees and continuing royalty
payments from its franchisees. The Company is therefore substantially  dependent
upon  its ability to attract, retain  and contract with suitable franchisees and
the ability of franchisees  to successfully open  and operate their  franchises.
Should  the Company experience difficulty in attracting suitable franchisees, or
the franchisees encounter  business or operational  difficulties, the  Company's
revenues  will  be  adversely  affected. Such  reduction  in  revenues  also may
negatively impact the  Company's ability to  sell new franchises.  Consequently,
the  Company's financial  prospects are directly  related to the  success of its
franchisees in promoting  the Big City  Bagels concept and  the success of  each
store,  over which the Company has no  direct control. There can be no assurance
that the Company will be able to successfully develop new franchises or that the
Company's franchisees will be able  to successfully develop and operate  stores.
See 'Business -- Franchising.'
 
     Uncertainty of Expansion. Currently, eleven Big City Bagels stores are open
and operating. In addition, the Company has sold franchises for an additional 30
stores.  The opening and  success of Big  City Bagels stores  depends on various
factors, including customer acceptance of the  Big City Bagels store concept  in
new  markets, the availability of suitable  sites, the negotiation of acceptable
lease terms for new locations, the  receipt of necessary permits and  regulatory
compliance,  the ability to meet construction schedules, the financial and other
capabilities of the Company and its  franchisees, the ability of the Company  to
successfully  manage this anticipated expansion and to hire and train personnel,
and general economic and business conditions.  Not all of the foregoing  factors
are   within   the   control   of   the   Company   or   its   franchisees.  See
'Business -- Strategy.'
 
     The Company's plans for expansion  include acquiring existing bagel  stores
or  chains and possibly other retail  enterprises that the Company believes will
complement and  enhance its  operations.  No assurance  can  be given  that  the
Company will be able to evaluate successfully the advisability of any particular
acquisition  or  that it  will successfully  integrate,  convert or  operate any
acquired business. The Company's expansion also will require the  implementation
of  enhanced operational and financial systems as well as additional management,
operational and financial resources. Failure to implement these systems and  add
these resources could have a material adverse effect on the Company's results of
operations  and financial condition. There can  be no assurance that the Company
will be able to manage its expanding  operations effectively or that it will  be
able to maintain or accelerate its growth. See 'Business -- Strategy.'
 
     Food  Service  Industry.  Food  service businesses  are  often  affected by
changes in consumer  tastes, national, regional  and local economic  conditions,
demographic  trends,  traffic  patterns and  the  type, number  and  location of
competing businesses. Multi-unit food  service chains such  as the Company  also
can  be substantially adversely  affected by publicity  resulting from poor food
quality, illness, injury or other  health concerns or operating issues  stemming
from  one store  or a  limited number  of stores.  In addition,  factors such as
inflation, increased food,  labor and employee  benefit costs, regional  weather
conditions and the unavailability of experienced management and hourly employees
also  may  adversely  affect  the  food service  industry  in  general,  and the
Company's results  of  operations and  financial  condition in  particular.  See
'Business.'
 
                                       8
 
<PAGE>
<PAGE>
     Quarterly  Fluctuations. The Company's quarterly  results of operations may
be affected  by the  timing of  the opening  of new  stores and  recognition  of
franchise  and  area  development  fees. In  addition,  the  Company's quarterly
results also  could  be  affected  by expenses  associated  with  the  Company's
expansion.
 
     Competition.  The  food  service  industry, in  general,  and  the take-out
sector, in particular, are intensely competitive. The Company competes, and  can
be  expected to  compete, against  well-established food  service companies with
greater product  and  name  recognition  and  larger  financial,  marketing  and
distribution  capabilities than  those of  the Company,  as well  as innumerable
local food establishments that offer similar products. In addition, the  Company
believes  that  the  start-up  costs  associated  with  opening  a  retail  food
establishment offering products similar  to those offered by  the Company, on  a
stand-alone  basis,  are competitive  with  the start-up  costs  associated with
opening a Big City Bagels store and accordingly, are not an impediment to  entry
of  competitors into the retail  bagel business. There can  be no assurance that
the  Company   can   compete   successfully  in   this   complex   market.   See
'Business -- Competition.'
 
     Government  Regulation. The  Company's franchise operations  are subject to
regulation by the Federal  Trade Commission (the 'FTC')  in compliance with  the
FTC's   rule  entitled  Disclosure   Requirements  and  Prohibitions  Concerning
Franchising and  Business  Opportunity  Ventures, which  requires,  among  other
things,  that  the  Company  prepare  and  update  periodically  a comprehensive
disclosure document in connection with the sale and operation of its franchises.
The Company and its franchisees also must comply with state franchising laws and
a wide range of other state and local rules and regulations applicable to  their
business.  Continued  compliance  with  this  broad  federal,  state  and  local
regulatory network is essential and costly  and the failure to comply with  such
regulations  may  have an  adverse effect  on the  Company and  its franchisees.
Violations of  franchising laws  and/or state  laws and  regulations  regulating
substantive  aspects of doing  business in a particular  state could subject the
Company and its  affiliates to rescission  offers, monetary damages,  penalties,
imprisonment  and/or injunctive proceedings. In  addition, under court decisions
in certain states, absolute vicarious liability may be imposed upon  franchisors
based  upon claims  made against  franchisees. Even  if the  Company is  able to
obtain coverage for such claims, there  can be no assurance that such  insurance
will   be  sufficient  to  cover  potential  claims  against  the  Company.  See
'Business -- Government Regulation.'
 
     Dependence  on  Independent  Distributors.   Pursuant  to  a   distribution
agreement,  Sysco distributes the Company's bagel  dough, muffin mixes and cream
cheese spreads to the Company's franchises  in California, Utah and Arizona  and
offers  them a wide variety  of food and paper  products. In connection with its
expansion  plans,  the  Company  may  rely  upon  independent  distributors   to
distribute  its products.  As a result,  the Company  is subject to  the risk of
delays in shipment,  work stoppages and  termination of its  present and  future
distribution  agreements. The  occurrence of  any such events  or the  loss of a
distributor could  adversely affect  the  Company's business  until  alternative
arrangements   were  secured.   Although  the  Company   believes  that  similar
distribution arrangements could be secured with other distributors, there can be
no assurance of this. In the event the Company determines that no distributor is
available to service some or all of its stores in certain locations, the Company
may distribute its bagel dough and other  products itself to these stores. As  a
result,  the  Company would  be  required to  purchase  and/or lease  trucks and
storage facilities  which  would  necessitate  the  expenditure  of  significant
capital. Such expenditures may have an adverse effect on the Company's financial
condition  and results of operations.  See 'Management's Discussion and Analysis
of Financial Condition and Results of Operations.'
 
     Raw Material Cost  Fluctuations; Dependence  on Suppliers.  As the  Company
expands  its Company-owned store operations, the Company's operating results and
financial condition may  be adversely affected  by fluctuations in  the cost  of
flour,  its  primary  raw  material. Such  costs  are  determined  by constantly
changing market forces over which the Company has no control. The Company has no
long-term contracts with any of its suppliers. The loss of any of its  suppliers
could  adversely affect  the Company's  business until  alternative arrangements
were secured. Although the Company  believes that arrangements similar to  those
which  the Company currently has with its  suppliers could be secured with other
suppliers, there can be no assurance  of this. See 'Management's Discussion  and
Analysis of Financial Condition and Results of Operations.'
 
                                       9
 
<PAGE>
<PAGE>
     Dependence  on Key Personnel. The Company's operations are dependent on the
efforts of Mark Weinreb, its Chairman of the Board and Chief Executive  Officer,
and  Jerry  Rosner,  its  President.  Although  the  Company  has  entered  into
three-year employment agreements with  each of Messrs.  Weinreb and Rosner,  the
loss  of the services of these officers  could have a material adverse effect on
the Company, and  there is  no assurance that  a suitable  replacement could  be
found  in the event of the death, disability or resignation of either of Messrs.
Weinreb or Rosner.  The Company has  obtained key-person life  insurance on  the
lives of Messrs. Weinreb and Rosner in the amount of $2 million each.
 
     Continuing Control by Management. Upon completion of this Offering, Messrs.
Mark Weinreb, Jerry Rosner, Stanley Raphael and Stanley Weinreb, each of whom is
also  a  director  of the  Company,  will  beneficially own,  in  the aggregate,
approximately 61.7%  of the  Company's outstanding  Common Stock.  In  addition,
these  persons are parties to a shareholder agreement, pursuant to which each of
them has agreed to vote his shares for  the election of each of the others as  a
director  of the Company as long as each such other person owns at least 100,000
shares of Common Stock. Accordingly, such shareholders, acting together, will be
in a position to effectively control the Company, including the election of  all
of the directors of the Company. See 'Management' and 'Principal Shareholders.'
 
     Broad  Discretion in Application  of Proceeds by  Management; Allocation of
Proceeds to  Repay Indebtedness,  including Loans  from Principal  Shareholders;
Potential   Use  of  Portion  of  Net  Proceeds  for  Unspecified  Acquisitions.
Approximately $415,000 (11.6%) of  the estimated net  proceeds of this  Offering
has   been  allocated  to  working   capital  and  general  corporate  purposes.
Accordingly, the  Company's management  will  have broad  discretion as  to  the
application  of such proceeds. Approximately $1,200,000 (33.7%) of the estimated
net proceeds of this Offering has been allocated to the repayment of the  Bridge
Notes and a portion of the Shareholder Loans and will not be available for other
corporate  purposes. In addition, if  the Underwriter's over-allotment option is
exercised, the first $175,000  in net proceeds received  by the Company will  be
used  to repay a portion of the Shareholder Loans. A portion of the net proceeds
allocated to  working capital  may  be used  by  the Company  for  acquisitions.
Although the Company has no agreement, arrangement or understanding with respect
to  any  acquisition, should  an acquisition  opportunity  be identified  by the
Company,  the  Board  of  Directors  will  have  the  ability  to  approve  such
acquisition without seeking the approval of the shareholders of the Company. See
'Use of Proceeds.'
 
     Immediate and Substantial Dilution. This Offering involves an immediate and
substantial  dilution  of $3.26  (81.5%)  per share  between  the pro  forma net
tangible book value per share after  the Offering and the public offering  price
of  $4.00  per share  (assuming no  value  is attributed  to the  Warrants). See
'Dilution.'
 
     No Dividends. The Company has never paid dividends on its Common Stock. The
Company intends to retain earnings, if any, for use in its business and does not
anticipate paying any cash  dividends in the  foreseeable future. See  'Dividend
Policy.'
 
   
     Shares  Eligible for  Future Sale.  Upon completion  of this  Offering, the
Company will have outstanding  4,625,000 shares of  Common Stock. The  3,000,000
shares  of  Common Stock  outstanding prior  to  this Offering,  as well  as the
500,000 shares of  Common Stock included  in the Bridge  Units, are  'restricted
securities' as that term is defined in Rule 144 under the Securities Act and may
not  be sold unless such sale is registered  under the Securities Act or is made
pursuant to an exemption from  registration under the Securities Act,  including
the  exemption provided by Rule 144. Of such shares, 2,818,750 will be available
for sale  pursuant to  Rule 144  immediately, subject  to the  24-month  lock-up
described  below.  An  additional  681,250 shares  will  be  available  for sale
pursuant to Rule 144 commencing two years  from the date of this Prospectus.  Of
these latter shares, 500,000 have been included in the Registration Statement of
which  this Prospectus forms a part. The holders of these shares have agreed not
to sell  these shares  without the  prior consent  of the  Underwriter until  13
months  after  the  date of  this  Prospectus.  All officers,  directors  and 5%
shareholders of the Company as of the  date of this Prospectus (who hold in  the
aggregate  2,855,456 shares) have agreed that for a period of 24 months from the
date of this  Prospectus (18 months  in the event  that after the  date of  this
Prospectus  the closing bid  price of the Company's  Common Stock exceeds $12.00
for 20 consecutive trading days), they will not sell any of their shares without
the prior consent of the Underwriter. The Company is
    
 
                                       10
 
<PAGE>
<PAGE>
unable to predict the  effect that sales  made under Rule  144 or otherwise  may
have  on the  market price  of the Common  Stock. However,  the possibility that
substantial amounts of Common Stock may be sold in the public market may have an
adverse effect  on  the  market  prices for  the  Company's  Common  Stock.  See
'Underwriting' and 'Shares Eligible for Future Sale.'
 
     No  Assurance  of Public  Market; Determination  of Public  Offering Price;
Possible Volatility of Market Prices. Prior to this Offering, there has been  no
market  for the  Units, Common  Stock or  Warrants. The  initial public offering
price of the Units and the exercise price of the Warrants were determined solely
through negotiations  between  the  Company  and  the  Underwriter  and  do  not
necessarily  reflect the Company's  book value or  other established criteria of
value. There can be  no assurance that  an active market  will develop for  such
securities  or be sustained or that the market  price of a Unit will not decline
below the public offering price or  be subject to wide fluctuations in  response
to quarterly variations in operating results and other events or factors. Recent
history  relating to the  market price of newly  public companies indicates that
the market price of the Units, Common Stock and Warrants may be highly  volatile
following  this  Offering.  In the  absence  of an  established  trading market,
holders of the Company's securities may be  unable to sell their holdings in  an
efficient  manner. See 'Description of  Securities,' 'Shares Eligible for Future
Sale' and 'Underwriting.'
 
     Inexperience of the Underwriter. The Underwriter has been actively  engaged
in the securities brokerage and investment banking business since 1994. However,
the  Underwriter has  engaged in only  limited underwriting  activities and this
Offering is only the second public  offering in which the Underwriter has  acted
as  the  sole underwriter.  There  can be  no  assurance that  the Underwriter's
limited experience  as an  underwriter of  public offerings  will not  adversely
affect  the proposed public offering of the Units, the subsequent development of
a trading market,  if any,  or the  market for  and liquidity  of the  Company's
securities.  Accordingly, purchasers  of the Units  offered hereby  may suffer a
lack of liquidity in their investment or  a material diminution of the value  of
their investment.
 
     Current  Prospectus  and  State Securities  Law  Qualification  Required to
Exercise Warrants. The Company will be able to issue shares of its Common  Stock
upon  exercise  of the  Warrants  only if  there  is then  a  current prospectus
relating to such Common  Stock and only  if such Common  Stock is qualified  for
sale  or exempt from qualification under applicable state securities laws of the
jurisdictions in which the various holders  of the Warrants reside. The  Company
has  undertaken and  intends to  file and keep  current a  prospectus which will
permit the purchase and sale of the Common Stock underlying the Warrants at such
times as  the market  price exceeds  the exercise  price, but  there can  be  no
assurance  that the Company will be able  to do so. Although the Company intends
to seek to qualify for sale the  shares of Common Stock underlying the  Warrants
in  those states in which the securities are  to be offered, no assurance can be
given that such qualification  will occur. The Warrants  may be deprived of  any
value  and the market  for the Warrants  may be limited  if a current prospectus
covering the Common Stock issuable upon the exercise of the Warrants is not kept
effective or if the Warrants cannot be exercised by holders because such  Common
Stock  is not  qualified or  exempt from  qualification in  the jurisdictions in
which the holders of the Warrants then reside. See 'Description of Securities --
Warrants.'
 
     Potential Adverse Effect  of Redemption  of Warrants. The  Warrants may  be
redeemed by the Company, with the consent of the Underwriter, at a price of $.05
per  Warrant at  any time after  they become  exercisable upon not  less than 30
days' prior written notice if the last  sale price of the Common Stock has  been
at  least $7.00 per share on 20  consecutive trading days ending within ten days
prior to the date on which notice of redemption is given. The Company may redeem
the Warrants without the consent of the Underwriter on the same terms,  provided
that  the last sale price of the Common  Stock has been at least $8.00 per share
on 20 consecutive trading days ending within ten days prior to the date on which
notice of  redemption is  given.  Redemption of  the  Warrants could  force  the
holders  to exercise the Warrants  and pay the exercise price  at a time when it
may be disadvantageous for  the holders to  do so, to sell  the Warrants at  the
then current market price when they might otherwise wish to hold the Warrants or
to  accept the redemption price,  which is likely to  be substantially less than
the market value of the Warrants at the time of redemption. See 'Description  of
Securities -- Warrants.'
 
                                       11
 
<PAGE>
<PAGE>
     Possible  Delisting of Securities from Nasdaq System; Risks Associated with
Low-Priced Stocks. The Company's Units, Common Stock and Warrants will be listed
on the  Nasdaq  SmallCap Market  ('Nasdaq')  on  the date  of  this  Prospectus.
However,  in order to continue  to be listed on  Nasdaq, a company must maintain
$2,000,000 in total  assets, a  $200,000 market value  of the  public float  and
$1,000,000  in  total  capital  and surplus.  In  addition,  continued inclusion
requires two market makers and a minimum bid price of $1.00 per share; provided,
however, that if a company  falls below such minimum  bid price, it will  remain
eligible  for continued inclusion  on Nasdaq if  the market value  of the public
float is  at least  $1,000,000 and  the company  has $2,000,000  in capital  and
surplus. The failure to meet these maintenance criteria in the future may result
in the delisting of the Company's securities from Nasdaq and trading, if any, in
the  Company's  securities  would  thereafter  be  conducted  in  the non-Nasdaq
over-the-counter market. As a result of such delisting, an investor may find  it
more  difficult to dispose of, or to obtain accurate quotations as to the market
value of, the  Company's securities.  In addition, if  the Common  Stock was  to
become delisted from trading on Nasdaq and the trading price of the Common Stock
was  to fall below  $5.00 per share, trading  in the Common  Stock would also be
subject to the requirements  of certain rules  promulgated under the  Securities
Exchange  Act of  1934, as  amended ('Exchange  Act'), which  require additional
disclosure by broker-dealers  in connection  with any trades  involving a  stock
defined  as a penny stock (generally, any  non-Nasdaq equity security that has a
market price of less than $5.00 per share, subject to certain exceptions).  Such
rules  require  the  delivery,  prior  to  any  penny  stock  transaction,  of a
disclosure schedule explaining the penny  stock market and the risks  associated
therewith,  and impose various sales practice requirements on broker-dealers who
sell penny stocks  to persons  other than established  customers and  accredited
investors  (generally  institutions).  For  these  types  of  transactions,  the
broker-dealer must make  a special suitability  determination for the  purchaser
and  have received the  purchaser's written consent to  the transaction prior to
sale. The additional  burdens imposed upon  broker-dealers by such  requirements
may  discourage them from effecting transactions  in the Units, Common Stock and
Warrants, which could severely  limit the liquidity of  the Units, Common  Stock
and  Warrants and the ability of purchasers  in this Offering to sell the Units,
Common Stock and Warrants in the secondary market.
 
     Potential Adverse Effect of Issuance of Preferred Stock Without Shareholder
Approval; Restriction  on  Issuance of  Capital  Stock. The  Company's  Restated
Certificate  of  Incorporation authorizes  the issuance  of 1,000,000  shares of
Preferred Stock  with  such  rights,  preferences and  designations  as  may  be
determined  from time to time by the  Board of Directors. Accordingly, the Board
of Directors  is empowered,  without shareholder  approval, to  issue  Preferred
Stock with dividend, liquidation, conversion, voting or other rights which could
adversely  affect the voting power or other  rights of the holders of the Common
Stock and, in certain circumstances, depress the market price of the  securities
offered  hereby. In the event of issuance, the Preferred Stock could be utilized
under certain circumstances as a method of discouraging, delaying or  preventing
a  change  in  control of  the  Company.  Although the  Company  has  no present
intention of issuing shares of Preferred  Stock, there can be no assurance  that
the  Company will not issue shares of Preferred Stock in the future. The Company
has agreed not to issue  any of its shares of  capital stock for 24 months  from
the  date of this Prospectus (18 months in the event that after the date of this
Prospectus the closing bid  price of the Company's  Common Stock exceeds  $12.00
for  20  consecutive trading  days)  without the  prior  written consent  of the
Underwriter, which consent may not be unreasonably withheld. See 'Description of
the Securities -- Preferred Stock' and 'Underwriting.'
 
     Limited Liability of  Directors. As permitted  by the Business  Corporation
Law of New York (the 'BCL'), the Company's Restated Certificate of Incorporation
eliminates  personal liability of a director to the Company and its shareholders
for monetary  damages for  breach of  fiduciary  duty as  a director  except  in
certain  circumstances. Accordingly, except in such circumstances, the Company's
directors will not be liable  to the Company or  its shareholders for breach  of
such duty. See 'Management -- Limitation of Liability of Directors.'
 
                                       12
 
<PAGE>
<PAGE>
                                USE OF PROCEEDS
 
     The  net proceeds to the Company from  the sale of the Units offered hereby
are estimated to be $3,565,000  ($4,152,250 if the Underwriter's  over-allotment
option  is exercised  in full).  The Company intends  to apply  the net proceeds
approximately as follows:
 
           (i) $1,200,000 or 33.7% to open Company-owned flagship stores;
 
           (ii) $1,000,000 or 28.1% for the repayment of the Bridge Notes, which
                bear interest  at the  rate of  8%  per annum  and are  due  and
                payable  on the  earlier of the  completion of  this Offering or
                July 19, 1997. The proceeds from  the Bridge Notes were used  by
                the  Company to purchase equipment  for the Company's commissary
                in California, for general working  capital purposes and to  pay
                certain  expenses  of  this Offering.  As  of the  date  of this
                Prospectus, approximately  $250,000  of the  proceeds  from  the
                Bridge  Financing is still available to  the Company and will be
                used for working capital purposes;
 
          (iii) $600,000 or  16.8% to  expand or  relocate the  Company's  Costa
                Mesa,  California commissary  and possibly  establish additional
                commissaries;
 
           (iv) $200,000 or 5.6% to  repay a portion  of the Shareholder  Loans,
                which  bear interest at the  rate of 10% per  annum and of which
                $200,000 is due and payable upon completion of this Offering, an
                additional $175,000 is due and  payable from the first  proceeds
                derived  from the  exercise of  the Underwriter's over-allotment
                option and the balance is payable in equal monthly  installments
                of  $12,000 commencing January 1997.  The Shareholder Loans were
                used  by  the  Company  to  purchase  equipment,  for  leasehold
                improvements and for general working capital purposes;
 
           (v) $150,000  or  4.2%  for marketing,  promotional,  advertising and
               public relations activities aimed at both customers and potential
               franchisees; and
 
           (vi) $415,000 or  11.6% for  working  capital and  general  corporate
                purposes,  which may  include, among  other things,  salaries of
                additional financial and management personnel, including a chief
                financial officer,  and the  costs of  possible acquisitions  of
                businesses complementary to the Company's operations. Currently,
                the    Company   has   no    plans,   intentions,   commitments,
                understandings  or  arrangements  with   respect  to  any   such
                acquisition.  If  the Underwriter  exercises  the over-allotment
                option in full, the Company will realize additional net proceeds
                of $587,250, $175,000 of which will  be used to repay a  portion
                of  the Shareholder  Loans and  the remainder  will be  added to
                working capital.  Management  will have  significant  discretion
                regarding how and when such proceeds will be applied.
 
     The Company anticipates, based on current plans and assumptions relating to
its  operations,  that the  proceeds of  this  Offering, together  with existing
resources and cash  generated from  operations, if  any, will  be sufficient  to
satisfy  the Company's contemplated  cash requirements for at  least the next 12
months. There can be no assurance, however, that the Company's cash requirements
during this period will not exceed its available resources.
 
     The allocation  of  the net  proceeds  of  this Offering  set  forth  above
represents the Company's best estimates based upon its current plans and certain
assumptions regarding industry and general economic conditions and the Company's
future  revenues and expenditures.  If any of these  factors change, the Company
may find it necessary or advisable to reallocate some of the proceeds within the
above-described categories or to use portions thereof for other purposes.
 
     Proceeds not immediately required for the purposes described above will  be
invested  in  short-term United  States  government securities,  short-term bank
certificates  of  deposit,  money  market  funds  or  other  investment   grade,
short-term, interest-bearing instruments.
 
                                       13
 
<PAGE>
<PAGE>
                                    DILUTION
 
     For  purposes of the following discussion  of dilution and tables, no value
is attributed to the Warrants included in the Units. After giving effect to  the
Combination,  at December  31, 1995,  the Company had  a pro  forma negative net
tangible book value  of $(129,384)  or $(0.04) per  share of  Common Stock.  Net
tangible  book value per share as of  December 31, 1995 represents the amount of
the Company's total  stockholders' equity,  less intangible assets,  as of  such
date,  divided by 3,000,000, the number of shares of Common Stock outstanding as
of such date  after giving effect  to the Combination.  Net tangible book  value
dilution  per share  represents the difference  between the amount  per share of
Common Stock paid by purchasers of Units in this Offering and the pro forma  net
tangible  book value per  share of Common Stock  immediately after completion of
this Offering.
 
     After giving effect  to the  sale of  1,125,000 Units  offered hereby,  the
application  of a  portion of the  net proceeds  to the repayment  of the Bridge
Notes in the aggregate  principal amount of $1,000,000  and the exercise by  the
Selling  Securityholders of  their right  to receive  the Bridge  Units, the pro
forma net tangible book value of the Common Stock as of December 31, 1995, would
have been $3,430,013  or $0.74  per share of  Common Stock.  This represents  an
immediate  increase in net  tangible book value  of $0.78 per  share to existing
shareholders and an immediate dilution in  net tangible book value of $3.26  per
share,  or 81.5%, to purchasers of Units in this Offering, as illustrated in the
following table:
 
<TABLE>
<S>                                                                            <C>       <C>
Public offering price per share.............................................             $4.00
     Pro forma net tangible book value per share at
       December 31, 1995....................................................   $(0.04)
     Increase per share attributable to new investors.......................     0.78
                                                                               ------
Pro forma net tangible book value per share after the Offering..............              0.74
                                                                                         -----
Net tangible book value dilution per share to new investors.................             $3.26
                                                                                         -----
                                                                                         -----
</TABLE>
 
     The following  table summarizes  as of  December 31,  1995, the  difference
between  the existing shareholders and purchasers of Units in this Offering with
respect to the number and percentage of shares of Common Stock to be held  after
completion of this Offering, the amount and percentage of consideration paid and
the average price per share paid:
 
<TABLE>
<CAPTION>
                                              SHARES PURCHASED         TOTAL CONSIDERATION        AVERAGE
                                            --------------------      ---------------------        PRICE
                                             NUMBER      PERCENT        AMOUNT      PERCENT      PER SHARE
                                            ---------    -------      ----------    -------      ---------
 
<S>                                         <C>          <C>          <C>           <C>          <C>
Existing Shareholders and Selling
  Securityholders........................   3,500,000      75.7%      $1,700,000      27.4%        $0.49
New Investors............................   1,125,000      24.3        4,500,000      72.6%        $4.00
                                            ---------    -------      ----------    -------
     Total...............................   4,625,000     100.0%      $6,200,000     100.0%
                                            ---------    -------      ----------    -------
                                            ---------    -------      ----------    -------
</TABLE>
 
                                       14
 
<PAGE>
<PAGE>
                                 CAPITALIZATION
 
     The  following table  sets forth (i)  the capitalization of  the Company at
December 31, 1995, (ii) the pro forma  capitalization of the Company as of  such
date after giving effect to the Combination and the termination of the Company's
S corporation status and (iii) the pro forma capitalization of the Company as of
such  date after giving effect to the  items referred to in the preceding clause
and as  adjusted to  give effect  to the  sale of  the 1,125,000  Units  offered
hereby, the application of the estimated net proceeds therefrom and the exercise
by  the Selling Securityholders of their right  to receive the Bridge Units. See
'Use of Proceeds.' This table should  be read in conjunction with the  Financial
Statements  of the Company and the  related Notes thereto appearing elsewhere in
this  Prospectus.  See  'Management's  Discussion  and  Analysis  of   Financial
Condition  and  Results  of  Operations,'  'Use  of  Proceeds'  and 'Prospective
Combination.'
 
<TABLE>
<CAPTION>
                                                                           DECEMBER 31, 1995
                                                               -----------------------------------------
                                                                 ACTUAL      PRO FORMA    AS ADJUSTED(1)
                                                               ----------    ---------    --------------
 
<S>                                                            <C>           <C>          <C>
Long-term obligations:
     Long-term debt, less current portion...................   $  273,512    $273,512       $  273,512
Stockholders' equity:
     Preferred Stock, $.001 par value, 1,000,000 shares
       authorized; no shares outstanding....................       --           --             --
     Common Stock, $.001 par value, 10,000,000 shares
       authorized; 2,818,750 shares issued and outstanding,
       actual; 3,000,000 shares issued and outstanding, pro
       forma; 4,625,000 shares issued and outstanding, as
       adjusted.............................................        2,819       3,000            4,625
     Additional paid-in capital.............................      972,181     177,148        4,424,065
     Partners' capital......................................      255,456       --             --
     Accumulated deficit....................................   (1,303,610)      --            (714,145)
                                                               ----------    ---------    --------------
          Total stockholders' equity........................      (73,154)    180,148        3,714,545
                                                               ----------    ---------    --------------
          Total capitalization..............................   $  200,358    $453,660       $3,988,057
                                                               ----------    ---------    --------------
                                                               ----------    ---------    --------------
</TABLE>
 
- ------------
 
(1) Gives effect to  the recognition  of a non-cash  charge of  an aggregate  of
    693,542 of debt issuance costs and original issue discount to be incurred in
    the  quarter ending March  31, 1996 and  upon closing of  this Offering. See
    Note J of Notes to Financial Statements.
 
                                DIVIDEND POLICY
 
     The Company has never paid any cash dividends on its Common Stock and it is
currently the intention of the Company not  to pay cash dividends on its  Common
Stock  in the  foreseeable future. Management  intends to  reinvest earnings, if
any, in the  development and  expansion of  the Company's  business. Any  future
declaration  of  cash  dividends will  be  at  the discretion  of  the  Board of
Directors and will depend upon the earnings, capital requirements and  financial
portion of the Company, general economic conditions and other pertinent factors.
 
                                       15

<PAGE>
<PAGE>
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 
     The  following discussion and  analysis should be  read in conjunction with
the Company's  financial statements  and the  notes thereto.  The discussion  of
results,  causes and trends should not be construed to imply any conclusion that
such results or trends will necessarily continue in the future.
 
RESULTS OF OPERATIONS
 
   
     Revenues for  the year  ended December  31, 1995  were $1,550,255,  a  185%
increase from 1994 revenues of $544,135. This increase is primarily attributable
to  an increase in store  and commissary product sales  of $973,993, or 190%, to
$1,486,054 in 1995 from $512,061 in 1994, due to having a full year of wholesale
and retail operations  in 1995.  The Company's stores  opened in  May, June  and
September  1994. In  addition, management  increased the  selling prices  at the
retail stores. Franchise fee revenues were $40,000 in 1995, a 33% increase  over
the  prior  year  amount  of  $30,000.  Revenue  under  franchise  agreements is
recognized when substantially all  of the Company's  initial obligations to  the
franchisee, which include site selection approval, approval of store blueprints,
provision  of operations  and systems guidelines  and manuals  and training, are
fulfilled. This historically has been upon the opening of franchise stores.  The
Company  has unearned franchise  income of $309,250 at  December 31, 1995, which
represents nonrefundable franchise fees which  will be recognized as revenue  as
the  related franchise stores are opened.  The increase in franchise fee revenue
of $10,000 and the increase in  unearned franchise income of $244,250 from  1994
to  1995  are primarily  due  to the  hiring of  a  full-time vice  president of
business development, increased  franchise advertising and  the growth of  brand
name  recognition. In 1994, the Company  entered into one single-store franchise
agreement and  a  12-store area  development  agreement. In  1995,  the  Company
entered  into  agreements  for  three  single-store  franchises  and  three area
development agreements,  each  for three  stores.  Royalty income  increased  by
$21,990  to $22,147 from $157 in  1994, due to a full  year of operations of one
franchise store and partial year operations of another franchise store in 1995.
    
 
     Cost of sales  increased by  $417,885, or 168%,  to $667,394  in 1995  from
$249,509  in 1994.  This increase is  primarily due to  increased product sales.
Cost of sales decreased as  a percentage of product sales  to 45% in 1995,  from
49%  in 1994.  The decrease as  a percentage  of product sales  is attributed to
buying materials at reduced prices, purchasing such materials in bulk quantities
and by obtaining  volume discounts.  Management also  instituted efficiency  and
waste control procedures.
 
     Selling, general and administrative expenses increased by $646,365, or 62%,
to  $1,681,892  in  1995  from  $1,035,527 in  1994.  This  change  is primarily
attributable to the following  factors: (i) Salaries  increased by $276,477,  or
70%,  to $674,443 in  1995, from $397,966  in 1994 due  to the hiring  of a vice
president of business development, training/operations personnel and  additional
administrative  personnel. Two corporate officers  began taking nominal salaries
during 1995. Payroll taxes and related fringe benefits increased proportionately
to salaries. (ii) Rents increased by $40,227, or 31%, to $170,526 in 1995,  from
$130,299  in  1994.  This  change  was  due to  the  rental  of  new  and larger
administrative offices and additional storage space, and a full year of rent for
the Company-owned  stores and  commissary in  1995. (iii)  Promotion and  travel
increased  by $50,877, or 123%,  to $92,147 in 1995,  from $41,270 in 1994. This
increase is attributed to  travel necessary to  sell franchises, visit  proposed
retail  store locations and to provide  on-site store training. (iv) Advertising
increased by $69,060, or  139%, to $118,905  in 1995 from  $49,485 in 1994.  The
increase  is  primarily  due  to  a major  effort  to  promote  franchise sales.
Advertising  also  increased  for  the  retail   stores  as  a  result  of   the
Company-owned  stores  being in  operation  for a  full  year. In  addition, the
Company engaged the services of a public  relations firm in the last quarter  of
1995.  (v)  Utilities increased  by $24,299,  or  64%, to  $62,087 in  1995 from
$37,788 in 1994 as a result of increased product preparation in the Costa  Mesa,
California  commissary and  increased baking in  the stores due  to higher sales
volume and a full year of operations in 1995. The Company expects that  selling,
general  and administrative expenses will increase  significantly in 1996 due to
the Company's obligation to pay each of Mark Weinreb, Chairman of the Board  and
Chief  Executive  Officer of  the Company,  and Jerry  Rosner, President  of the
Company, base annual salaries of $125,000
 
                                       16
 
<PAGE>
<PAGE>
until   completion   of   this    Offering   and   $165,000   thereafter.    See
'Management -- Employment Agreements.'
 
     The net loss for the year ended December 31, 1995 was $826,849, which was a
9%  increase, as compared to a net loss  of $758,593 for the year ended December
31, 1994. The  Company is continuing  to operate at  a loss as  a result of  its
development  of an operating infrastructure  in preparation for franchise sales,
Company store growth  and commissary sales.  Total sales have  yet to reach  the
level  needed to  support the  Company's fixed  overhead. For  1996, the Company
anticipates  that  it  will  increase  its  revenues  through  additional  store
openings, increased royalty income, increased commissary income through sales to
franchise stores, increases in existing store sales, the opening of new Company-
owned stores and increasing its wholesale business. The Company also anticipates
increasing revenues by acquiring other existing bagel stores or chains.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The  Company requires significant capital to fund its working capital needs
and capital expenditures required for expansion. Revenues are not yet sufficient
to support the Company's operating expenses and are not expected to reach such a
level during 1996. Cash  used by operating activities  in 1995 was $280,646  and
capital  expenditures were  $54,181. Cash and  cash equivalents  at December 31,
1995 aggregated $37,991 and the working capital deficit was $795,936.
 
     The Company  has  funded  its operating  losses  and  capital  expenditures
primarily  through capital contributions and Shareholder  Loans and, to a lesser
extent, by utilizing vendor credit and third party borrowings.
 
     Accounts payable and accrued expenses  were $314,050 at December 31,  1995,
compared  to  $124,407 at  December  31, 1994.  The  Company generally  pays its
inventory vendors within  30 days  and has been  able to  purchase inventory  as
required.  In  1995,  the  Company  borrowed  approximately  $100,000  under two
equipment loans and a $70,000 line of  credit. The line of credit was repaid  in
its entirety in the first quarter of 1996 and was not renewed.
 
     Shareholder  Loans  aggregated  $462,468  at  December  31,  1995.  Capital
contributions to  both  Big City  Bagels  and Pumpernickel  Partners  aggregated
$1,700,000.
 
     In  January 1996, the  Company completed its  Bridge Financing, pursuant to
which it issued an aggregate of (i) $1,000,000 principal amount of Bridge  Notes
which  bear interest at the rate of 8% per  annum and are due and payable on the
earlier of the completion of this Offering  or July 19, 1997 and (ii) the  right
to receive upon completion of this Offering an aggregate of 500,000 Bridge Units
and  500,000 Class B Warrants. Each Bridge  Unit consists of one share of Common
Stock and one Warrant. Two Class B Warrants together, will entitle the holder to
purchase one share  of Common Stock  for $8.00 per  share during the  three-year
period  commencing one year after the  completion of this Offering. The proceeds
from the Bridge Financing were used by the Company to purchase equipment for the
Company's commissary in California, for general working capital purposes and  to
pay  certain  expenses of  this Offering.  As  of the  date of  this Prospectus,
approximately $250,000 of the proceeds from the Bridge Financing is available to
the Company and will be used for working capital purposes.
 
     The Company  requires  the  proceeds  of this  Offering,  estimated  to  be
$3,565,000  ($4,152,250 if the Underwriter's  over-allotment option is exercised
in full), to open Company-owned  flagship stores ($1,200,000), repay the  Bridge
Notes  ($1,000,000), expand  or relocate  its Costa  Mesa, California commissary
($600,000),  repay  a  portion  of  the  Shareholder  Loans  ($200,000),  expand
marketing,  promotional, advertising  and public  relations activities  aimed at
both customers and potential franchisees ($150,000) and for working capital  and
general corporate purposes ($415,000).
 
     The  Company expects that  its liquidity will  be significantly impacted in
1996 due to the  Company's obligation to  pay each of  Messrs. Mark Weinreb  and
Jerry  Rosner base annual salaries of $125,000 until completion of this Offering
and $165,000 thereafter. See 'Management -- Employment Agreements.'
 
                                       17
 
<PAGE>
<PAGE>
     The  Company  anticipates  increasing   revenues  and  thereby   generating
operating cash flow in the future by implementing the following actions:
 
      Increasing  Product Sales. The  Company intends to  open new Company-owned
      retail  stores  and  expects  increased  sales  from  its  commissary   in
      California  to new franchise stores. The Company continuously develops new
      products to increase sales and provide a variety of products offered.  The
      Company  expects  to  hire  an advertising  firm  to  help  increase store
      revenues, increase franchise sales and promote brand name recognition. The
      Company is currently  servicing many wholesale  accounts and expects  this
      business  to  grow  due  to  an  increase  in  name  recognition,  product
      acceptance and additional sales efforts.
 
      Expanding Franchise  Operations.  The  Company  will  utilize  capital  to
      increase  franchise sales  by (i)  hiring an  advertising firm  to prepare
      marketing and  promotional  material,  (ii) advertising  in  national  and
      regional  publications and  business magazines  and (iii)  possibly hiring
      additional sales personnel. The Company expects to increase its  franchise
      sales  by  opening Company-owned  flagship  stores in  markets  that would
      generate interest  for experienced  multi-store developers  to enter  into
      area  development  agreements.  Additional  franchise  revenue  should  be
      realized as  stores  open.  The  Company  may  choose  to  develop  a  new
      franchising  opportunity  by  introducing a  'satellite'  concept  for its
      stores to serve other markets.
 
      Making Acquisitions. The Company intends to acquire other bagel stores  or
      complementary  types  of  retail  outlets  which  provide  entry  into new
      markets. It is contemplated that over a period of time, these acquisitions
      will increase revenues significantly.
 
     Although these actions will require significant costs and expenditures, the
Company anticipates,  based on  current plans  and assumptions  relating to  its
operations, that the proceeds of this Offering, together with existing resources
and  cash  generated  from  operations,  if  any,  will  enable  the  Company to
accomplish its  immediate  goals  of  increasing  product  sales  and  expanding
franchise operations, although there can be no assurance of this. If the Company
derives  significant  revenues  from  increasing  product  sales  and  expanding
franchise operations, the  Company should  not require any  capital beyond  that
provided by this Offering to achieve its current business plans. However, if the
Company  were  to  seek to  expand  its  operations through  the  acquisition of
existing bagel stores or chains and  possibly other retail enterprises that  the
Company  believes will complement and enhance its operations or if the expansion
of the Company's retail  and franchise operations requires  more funds than  the
Company  currently anticipates,  the Company  could require  capital beyond that
provided by this Offering.
 
FUTURE CAPITAL EXPENDITURES
 
     As the Company grows and more stores are opened, it may become essential to
relocate and expand the  Costa Mesa, California commissary  and, as new  regions
are   developed,  to  open  additional  commissaries  to  service  these  areas.
Additional equipment, computers  and leasehold improvements  will be needed  for
the  commissaries, the  new retail  Company-owned stores  and the administrative
offices. As the Company expands, it expects to hire a director of operations,  a
chief  financial officer, a training  facilitator manager and additional support
personnel as  needed.  The  Company  has engaged  the  services  of  an  outside
consulting firm to evaluate its current commissary operations and to help set up
a  strategic plan  to support  the Company's  growth and  expansion. The Company
expects to hire an  advertising agency to help  increase franchise sales and  to
prepare  advertisements  to increase  store  revenues. The  Company  engaged the
services of a public relations firm in  the last quarter of 1995 and expects  to
increase  efforts to promote the Big City  Bagels name to gain stronger national
recognition.
 
                                       18
 
<PAGE>
<PAGE>
                                    BUSINESS
 
OVERVIEW
 
     Big City Bagels  is a  New York  corporation that  operates and  franchises
upscale  bagel bakery cafes  under the Company's  registered trademark 'Big City
Bagels'r'.' These stores sell a wide  variety of oversized, fresh baked  bagels,
including  unique specialty bagels, and cream  cheese spreads, muffins and other
bakery products for take-out and eat-in consumption. Big City Bagels stores also
sell salads, sandwiches, specialty coffees and other beverages. The Company owns
three stores, two  of which are  located in  Costa Mesa, California  and one  of
which  is located in Laguna Niguel, California.  The Company also sells Big City
Bagels franchises. Currently, there are  eight franchises open and operating  in
California,  Minnesota, Utah and Arizona. As of the date of this Prospectus, the
Company has  sold franchises  to open  an  additional 30  stores, which  are  in
various  stages of development. The Company also sells its products wholesale to
commercial accounts and food service operators.
 
INDUSTRY BACKGROUND
 
     The increased  demand by  American consumers  for healthy,  appetizing  and
economical  food  products  has  impacted the  consumer  food  products industry
significantly. The Company believes that American consumers are actively seeking
inexpensive ways to  reduce fat intake  and improve the  nutritional content  of
their  diets  without having  to sacrifice  flavor.  Not only  do bagels  have a
significantly lower fat  content than  foods typically  purchased for  breakfast
take-out  such  as  donuts and  pastries,  but  they are  tasty,  satisfying and
inexpensive. Accordingly, the Company believes that consumers perceive bagels to
be a healthy alternative and a good value.
 
     The  popularity  of  bagels  has  increased  significantly  throughout  the
country.  One  survey  has reported  that  75%  of Americans  currently  have an
awareness of bagels as compared to 20% only a decade ago. Bagels are believed to
be the fastest growing breakfast food in the United States and industry  surveys
indicate  that national bagel sales were estimated to be in excess of $1 billion
in 1994 and continue to grow at  a rate of approximately 8% per year.  According
to  the  United States  Department of  Commerce,  the average  American consumed
approximately 3.5 pounds of  bagels in 1993,  up nearly 46%  from 2.5 pounds  in
1988.  It  is estimated  that the  average  American consumed  approximately 4.5
pounds of bagels in 1995.
 
     The bagel industry predominantly consists of  small operations of one or  a
few  stores and larger  chains that generally  have the bagel  dough prepared at
each retail  location or  at independently-operated  regional facilities.  As  a
result,  bagel quality can  vary from location to  location within these chains.
The Company believes that its ability  to prepare consistent quality bagels  and
distribute such product nationally places the Company at an advantage over these
chains.  While there  are certain chains  that prepare their  bagels in regional
commissaries similar to the Company's, the Company believes that its  oversized,
freshly  baked bagels and  the visually-appealing, upscale  design of its stores
will enable  the  Company  to  compete successfully  with  such  companies.  See
'Business -- Competition.'
 
STRATEGY
 
     The  Company's objective is to become a leading national bagel store chain.
The Company intends  to achieve this  objective by (i)  expanding its  franchise
operations,  (ii)  increasing  the  number of  Company-owned  stores  by opening
additional stores  and  acquiring existing  bagel  stores or  chains  and  (iii)
increasing  revenues  from  sales  to commercial  and  wholesale  accounts. With
respect to its franchise  operations, the Company  believes that its  consistent
product  quality,  visually-appealing, upscale  store design  and well-organized
business operations will  enable the Company  to secure experienced,  multi-unit
franchisees  to operate its  stores. In order  to attract potential franchisees,
the Company plans  to use a  portion of the  proceeds of this  Offering to  open
Company-owned  flagship  stores  in strategic  geographic  locations  around the
country. Such franchises would be  serviced by regional commissaries, which  the
Company  plans to use as additional stores  are opened. The Company also intends
to expand by acquiring existing bagel stores or chains and possibly other retail
enterprises that the Company
 
                                       19
 
<PAGE>
<PAGE>
believes will complement and enhance  its operations. In determining whether  to
make  an acquisition, the  Company will consider, among  other things, the size,
location and existing operations of the  acquisition candidate, as well as  such
candidate's  potential to  maximize growth  and increase  revenues. Although the
Company regularly evaluates possible acquisition  opportunities, as of the  date
of  this Prospectus, the Company is not  a party to any agreements, commitments,
arrangements or understandings with respect to any acquisition.
 
PRODUCTS AND DISTRIBUTION
 
     The  Company  seeks  to  provide  its  customers  with  consistent  quality
products,  primarily  bagels, cream  cheese spreads  and muffins,  and excellent
service in a  visually-appealing, upscale environment.  The proprietary  recipes
for the Company's unique products were created by Jerry Rosner, President of the
Company,  drawing upon his  20-plus years of  bagel-making experience. Utilizing
these  recipes,  the  Company's  bagel   dough  is  prepared  in  its   regional
commissaries   and  then  delivered  to  surrounding  Company-owned  stores  and
franchises. The  Company's  bagels  are  then  baked  in  each  store  daily  in
accordance  with the  Company's quality  control guidelines  using a traditional
technique which requires the  bagels to be boiled  and then baked. In  addition,
the  Company blends a wide  variety of regular and  low-fat cream cheese spreads
and supplies these spreads, as well as muffin mixes, to its Company-owned stores
and franchises. The  Company purchases cream  cheese from independent  suppliers
and mixes in ingredients at its commissaries. While bagel and cream cheese sales
currently represent a significant portion of retail sales, the stores also offer
a  variety of breakfast and lunch bagel sandwiches, soups, freshly baked muffins
and other bakery products, gourmet coffee and espresso drinks, freshly  squeezed
juices  and a variety of soft drinks. In addition, the Company offers three-foot
party bagels and imaginative catering platters to service its customers.
 
     The Company  believes  that  it  has  developed  significant  know-how  and
technical  expertise for replicating  the Company's bagels  in various locations
and conditions to produce a  high-quality product more commonly associated  with
smaller  bakeries.  The Company  believes this  system  enables Big  City Bagels
stores to  provide  its  customers with  consistent  quality  products,  thereby
helping  to  build  brand  name  awareness  and  customer  loyalty.  The Company
currently owns  and operates  a commissary  located in  Costa Mesa,  California,
which  services  most existing  Big  City Bagels  stores.  The Company  also has
assisted one of its franchisees, who entered into an area development  agreement
with  the Company to open 12 stores in the Minneapolis/St. Paul, Minnesota area,
in  establishing  a  commissary  owned  and  operated  by  such  franchisee   in
Minneapolis  to service these  stores. This commissary is  required to adhere to
the Company's strict  quality control  guidelines. The  Company distributes  its
bagel dough and other products to its franchises in California, Utah and Arizona
under a distribution agreement with Sysco. By supplying the Company-owned stores
and  franchises with  bagel dough,  muffin mixes  and cream  cheese spreads, the
Company is able to control the quality of product sold in the stores.
 
STORE DESIGN AND LOCATIONS
 
     Big City Bagels stores are designed  to be upscale bagel bakery cafes  that
are  efficient as well as  visually appealing. Most of  the products sold in the
stores are  uniquely presented  in large,  attractive display  cases to  provide
customers  with the opportunity to  see the products they  wish to purchase. The
display cases are typically located near the store entrance and where  customers
place their orders to attract customers and promote spontaneous purchases.
 
     The  Company's  store  design  is  adaptable  to  various  site  locations,
including shopping  centers,  free-standing units,  drive-thrus  and  commercial
sites,  which  are  selected  on  heavily-traveled  thoroughfares.  The  Company
believes that its concept also could  be applied to smaller 'satellite'  stores,
such as kiosks located in airports, commercial buildings and shopping malls. Big
City  Bagels  stores are  typically highly  visible  and easily  accessible. The
stores are  generally located  within a  three-mile radius  of at  least  30,000
residents  in an area with a mix  of both residential and commercial properties.
The average store  is approximately 1,600  to 2,000 square  feet with a  seating
capacity of 20 to 60 persons. Although the stores may vary in size, store layout
and   design  are  generally  consistent  and  typically  include,  among  other
 
                                       20
 
<PAGE>
<PAGE>
things, a traditional,  bakery-style tin  ceiling, glass display  cases, a  menu
board and a neon sign in the form of the Company's logo.
 
     The  Company plans  to open Company-owned  flagship stores  in high profile
locations utilizing the net proceeds of this Offering. These stores are expected
to be larger than a typical Big City Bagels store and contain increased  seating
capacity.  The Company also  intends to offer  an expanded menu  and possibly an
enhanced delicatessen/appetizer section, as well  as a gourmet beverage  counter
in its flagship stores.
 
     The  following table  sets forth by  location the number  of currently open
Company-owned stores and franchises and the number of franchises that have  been
sold but not yet opened:
 
<TABLE>
<CAPTION>
                                                                     FRANCHISES SOLD      TOTAL
LOCATION                                             STORES OPEN    BUT NOT YET OPENED    STORES
- --------------------------------------------------   -----------    ------------------    ------
 
<S>                                                  <C>            <C>                   <C>
Arizona...........................................         2                 2               4
California........................................         6*                6              12*
Minnesota.........................................         2                10              12
Texas.............................................         0                12              12
Utah..............................................         1                 0               1
                                                          --                --              --
     Total........................................        11                30              41
</TABLE>
 
- ------------
 
*  Includes three Company-owned stores.
 
FRANCHISING
 
     The  Company offers  single unit  and multi-unit  franchises throughout the
United States.  The  Company  is  currently permitted  to  offer  and  sell  its
franchises  in  over  40  states.  The  Company  attempts  to  attract  suitable
franchisees who are committed to the Company's high standards of product quality
and customer service. All  franchisees are required to  operate their stores  in
accordance  with the  guidelines set forth  in the Company's  franchise and area
development agreements and  the standards detailed  in the Company's  operations
and  administration  manuals. The  Company conducts  regular inspections  of its
franchised stores to determine whether the stores meet applicable standards  and
works with franchisees to improve performance.
 
     The  Company  assists franchisees  in  site selection  by  reviewing market
demographics, visiting the sites  and giving final  approval. During the  design
phase,  all blueprints  are prepared, reviewed  and approved by  the Company and
discussed with the franchisee. A franchisee is required to purchase bagel dough,
muffin mixes, cream cheese spreads and  'Big City Bagels' branded products  only
from  the  Company or  suppliers  designated by  the  Company. A  franchisee may
purchase the equipment  necessary to operate  a Big City  Bagels store from  any
vendor of its choice, provided that such vendor has been approved by the Company
and  meets the Company's  equipment specifications. However,  all franchises are
required to purchase and use a  cash register system specially designed for  the
Company  in order to furnish the Company  with uniform reports systemwide and to
provide franchisees with optimal cash controls and ensure that they have  access
to  information which the Company believes  will assist franchisees in operating
their business.
 
     Prior to opening a new store, the Company offers to all of its  franchisees
an  extensive  training program  run by  the  Company, which  includes classroom
training  in  administrative  record  keeping,  marketing  and  advertising  and
inventory   control,  and  training  in   baking,  food  preparation  and  store
operations. The Company also provides on-site personnel immediately prior to and
during  each  store's  opening.  After  a  store  opens,  the  Company  monitors
operational  results, visits stores for on-site consultation and provides advice
based on the experience of other franchisees. Management of the Company  reviews
franchise store sales monthly and provides operational assistance as necessary.
 
     The Company provides extensive field support services to its franchisees in
an  effort  to  help  franchisees maximize  business  and  financial management,
acquire local market area penetration,
 
                                       21
 
<PAGE>
<PAGE>
maintain quality control and  customer service excellence,  stay abreast of  new
product  developments, provide advertising services and to allow the franchisees
the opportunity to share new business ideas with the Company.
 
     The Company's current franchise agreements require payments to the  Company
of  a $30,000 initial franchise fee per store  and a monthly 4% royalty on gross
sales (exclusive of sales taxes). In addition, franchisees are required to spend
2% of gross  sales on local  advertising and  at least $5,000  to advertise  and
promote  grand openings. Franchise  agreements provide each  franchisee with the
exclusive right to  open the franchise  within a defined  geographic area.  Each
franchise  agreement is for a term of ten  years, with the right to renew for an
additional ten years at no additional fee. The franchise agreement also requires
a franchisee to find a  suitable store location within  180 days of signing  the
agreement.  The Company estimates  that a franchisee's  cost to open  a Big City
Bagels store, including the initial franchise fee, cost of construction, leasing
of space  and other  start-up expenses,  is approximately  between $285,000  and
$330,000.  A  period  of approximately  six  to eight  months  generally elapses
between the signing of a franchise agreement and the opening of the store.
 
     The Company  also offers  franchisees the  opportunity to  enter into  area
development  agreements, which  provide that  a franchisee  may open  a specific
number of stores within a specific area of exclusivity. The area of  exclusivity
is  negotiated prior to the signing of the area development agreement and varies
by agreement as  to size  of the  area, the number  of stores  required and  the
schedule  for store development  and opening. Upon  signing the area development
agreement, fees  are paid  to the  Company in  the following  manner: a  $30,000
franchise fee is paid for the first store, as well as a $12,750 area development
fee  for  each additional  store to  be  developed. A  reduced franchise  fee of
$25,500 per store is  payable when the franchise  agreement for each  additional
location  is  executed,  with  a  credit given  for  the  previous  $12,750 area
development fee paid.
 
COMPETITION
 
     The  food  service  industry,  in  general,  and  the  bagel  industry,  in
particular,  are intensely  competitive with  respect to  food quality, concept,
location, service and  price. As a  bagel retailer and  franchisor, the  Company
competes   in  a  number  of  different  markets  with  a  number  of  different
competitors, including  well-established  food service  companies  with  greater
product  and name recognition  and larger financial,  marketing and distribution
capabilities than  those of  the  Company, as  well  as innumerable  local  food
establishments  that offer similar  products. In addition,  the Company believes
that the  start-up costs  associated with  opening a  retail food  establishment
offering  products similar  to those  offered by  the Company,  on a stand-alone
basis, are competitive  with the start-up  costs associated with  opening a  Big
City  Bagels  store  and,  accordingly,  are  not  an  impediment  to  entry  of
competitors into the retail bagel business.
 
     The Company  faces  competition  in the  bagel  industry  from  independent
stores,   larger  chain  stores   and  franchisors  such   as  Bruegger's  Corp.
('Bruegger's'), Manhattan Bagel  Company, Inc.  ('Manhattan'), Chesapeake  Bagel
Bakery  ('Chesapeake') and Big Apple Bagels ('Big Apple'). Recently, competition
has developed from a  number of large food  service companies which are  seeking
entry  into the  bagel industry.  For example,  Boston Chicken,  Inc.'s ('Boston
Chicken') loan to  Einstein Bros.  Bagels, Inc. ('Einstein'),  a 100-unit  bagel
chain  created through  the combination  of three  regional bagel  retailers, is
convertible into  a  minority interest,  and  under certain  conditions  into  a
majority  equity interest, in Einstein. With Boston Chicken's financial support,
Einstein recently acquired Noah's New York  Bagels, Inc., a California chain  of
approximately  37  stores, in  which  Starbucks Coffee  Co.  owned a  20% equity
interest. In addition,  Quality Dining,  Inc., a  restaurant operator,  recently
announced  its plans  to acquire Bruegger's  for stock currently  valued at $133
million. The Company's bagel stores also compete with take-out restaurants, fast
food restaurants,  delicatessens  and prepared  food  stores, as  well  as  with
supermarket bakeries and convenience stores.
 
     As a franchisor, the Company competes for qualified franchisees with a wide
variety of investment opportunities both in the restaurant business and in other
industries.  In this respect,  the Company believes  that its consistent product
quality, visually-appealing, upscale  store design  and well-organized  business
operations  help  the Company  to  compete favorably,  especially  against bagel
franchisors,
 
                                       22
 
<PAGE>
<PAGE>
although it should be noted that the  Company is a relatively minor newcomer  in
the  industry  and  its  competitors  are  well-established,  have  greater name
recognition and financial resources  and command a greater  share of the  market
than  the Company.  The Company  believes that  Bruegger's, Manhattan, Einstein,
Chesapeake and Big Apple currently have  approximately 275, 160, 100, 88 and  73
stores  in operation, respectively.  Within the past two  years, the Company has
sold 38 franchises,  with eight  franchises in  operation and  30 franchises  in
various stages of development, and has opened three Company-owned stores.
 
ADVERTISING
 
     The  Company  presently advertises  and plans  to continue  advertising its
franchises in its retail stores, newspapers and business opportunity  magazines.
The  Company and its franchisees also  advertise in local newspapers and through
direct mailings. Franchisees are  required to spend 2%  of gross sales on  local
advertising  and  to  contribute  1%  of  monthly  gross  sales  to  a  national
advertising cooperative. However, as of the date of this Prospectus, a  national
fund has not been established.
 
TRADEMARKS AND SERVICE MARKS
 
     The  Company's trademark 'Big City Bagels'r' and its service mark 'A Bigger
Bagel for  Less Dough!'r'  are  registered with  the  United States  Patent  and
Trademark   Office  pursuant  to  federal  law.  The  Company  has  applied  for
registration of its distinctive logo. The Company's franchise agreements provide
all of  its  franchisees  with  the nonexclusive  right  to  use  the  Company's
registered  trademark and  service mark. The  Company considers its  marks to be
material to  its  business  in  that  the Company  seeks  to  develop  a  strong
association between such marks and the Company's high quality food and stores in
the minds of consumers.
 
GOVERNMENT REGULATION
 
     The  Company and its franchisees are required to comply with federal, state
and local government regulations applicable to consumer food service  businesses
generally, including those relating to the preparation and sale of food, minimum
wage  requirements,  overtime,  working and  safety  conditions  and citizenship
requirements, as well as regulations  relating to zoning, construction,  health,
business  licensing and employment. The Company  believes that it is in material
compliance with these provisions. Continued compliance with this broad  federal,
state  and local regulatory network is essential  and costly, and the failure to
comply with such regulations may have an  adverse effect on the Company and  its
franchisees.
 
     The Company's operations are subject to regulation by the FTC in compliance
with the FTC's rule entitled Disclosure Requirements and Prohibitions Concerning
Franchising  and  Business  Opportunity Ventures,  which  requires,  among other
things, that  the  Company  prepare  and  update  periodically  a  comprehensive
disclosure  document, known as the Uniform Franchise Offering Circular ('UFOC'),
in connection with the sale and  operation of its franchises. In addition,  some
states  require a franchisor to register its  franchise with the state before it
may offer the franchise. The Company  believes that its UFOC, together with  any
applicable  state versions or supplements, complies with both the FTC guidelines
and all applicable state laws regulating franchising in those states in which it
has offered franchises.  The Company has  revised its offering  circular and  is
substantially  in compliance with the new UFOC guidelines which became effective
on January 1,  1995. The UFOC  document has  been written in  plain english  and
certain  of the current  disclosure items have  been expanded and/or eliminated.
The revisions have not had an effect upon the Company's operations.
 
     In addition to the  rules governing the offer  and sale of franchises,  the
Company  also is  subject to  a number of  state laws  that regulate substantive
aspects of the  franchisor-franchisee relationship, including,  but not  limited
to,  those  concerning termination  and non-renewal.  Currently, 18  states, the
District of  Columbia,  Puerto  Rico  and  the  Virgin  Islands  have  Franchise
Termination  and  Non-Renewal Laws.  These  laws govern  the  termination and/or
non-renewal of the franchise agreement and, by and large, require the franchisor
to have good  cause, reasonable cause  or just  cause in order  to terminate  or
 
                                       23
 
<PAGE>
<PAGE>
not  renew the franchise agreement. In addition,  some of these laws provide for
longer cure  periods  than which  currently  exist in  the  Company's  franchise
agreement.
 
     Each  store is subject  to regulation by federal  agencies and to licensing
and regulation by  state and local  health, sanitation, safety,  fire and  other
departments.  Difficulties  or failures  in obtaining  the required  licenses or
approvals could  delay  or prevent  the  opening of  a  new store.  The  Company
believes  that  it is  in substantial  compliance with  the applicable  laws and
regulations governing its operations.
 
     While the Company  intends to comply  with all federal  and state laws  and
regulations,  there  can be  no  assurance that  it  will continue  to  meet the
requirements of such  laws and regulations,  which, in turn,  could result in  a
withdrawal  of approval to franchise in one or more jurisdictions. Any such loss
of approval would have a material  adverse effect upon the Company's ability  to
successfully  market its franchises. Violations of franchising laws and/or state
laws and  regulations regulating  substantive  aspects of  doing business  in  a
particular  state could  subject the  Company and  its affiliates  to rescission
offers, monetary damages, penalties, imprisonment and/or injunctive proceedings.
The state  laws  and  regulations  concerning  termination  and  non-renewal  of
franchisees  are  not  expected  to  have a  material  impact  on  the Company's
operations. In  addition,  under court  decisions  in certain  states,  absolute
vicarious  liability  may be  imposed upon  franchisors  based upon  claims made
against franchisees. Even  if the Company  is able to  obtain coverage for  such
claims,  there can  be no  assurance that such  insurance will  be sufficient to
cover potential claims against the Company.  Further, there can be no  assurance
that existing or future franchise regulations will not have an adverse effect on
the Company's ability to expand its franchise program.
 
PROPERTIES
 
<TABLE>
<CAPTION>
                                                APPROXIMATE                               APPROXIMATE
                                                  SQUARE                                     ANNUAL
LOCATION             USE                          FOOTAGE     LEASE EXPIRATION           LEASE PAYMENTS
- ------------------   -------------------------  -----------   -------------------------  --------------
<S>                  <C>                        <C>           <C>                        <C>
                     Principal executive
Hicksville, NY       office                          500      Month-to-month                $  9,600
 
Costa Mesa, CA*      Offices                       2,400      December 1996                   32,000
 
Costa Mesa, CA       Commissary/Company store      4,400      November 1998; renewable        50,400
                                                              for two successive
                                                              five-year terms
 
Costa Mesa, CA       Storage space                   900      April 1996; renewable for        6,000
                                                              two successive one-year
                                                              terms
 
Costa Mesa, CA       Company store                 1,750      March 1998; renewable for       47,040
                                                              two successive five-year
                                                              terms
 
Laguna Niguel, CA    Company store                 1,600      March 1999; renewable for       42,300
                                                              one additional five-year
                                                              term
</TABLE>
 
- ------------
 
*  The  Company subleases some of the space at this location on a month-to-month
   basis at a monthly rental of $640.
 
     The Company  believes that  its  facilities are  adequate for  its  present
purposes.  The Company  believes that  as it  grows, it  will require additional
facilities, and that such facilities will be readily available.
 
                                       24
 
<PAGE>
<PAGE>
EMPLOYEES
 
     As of April 15, 1996, the Company had 32 full-time employees, consisting of
two  members  of  management,  one  marketing  and  advertising  personnel,  one
franchise  sales personnel, one  training and store  operations personnel, three
administrative personnel, one multi-unit store  manager and 23 other  employees.
17 of the 32 full-time employees are salaried, while the other 15 are paid on an
hourly  basis. In addition, the Company has 21 part-time employees, who are paid
on an  hourly  basis.  None of  the  Company's  employees is  represented  by  a
collective  bargaining  agreement  nor  has  the  Company  experienced  any work
stoppage.  The  Company  believes  its   relationship  with  its  employees   is
satisfactory.
 
                                       25


<PAGE>
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
     The  following table sets forth certain information regarding the Company's
executive officers, directors and  key employee. Except  as otherwise set  forth
herein, executive officers serve at the discretion of the Board of Directors.
 
<TABLE>
<CAPTION>
NAME                                               AGE   POSITIONS
- ------------------------------------------------   ---   ---------------------------------------------------------
 
<S>                                                <C>   <C>
Executive Officers and Directors
     Mark Weinreb...............................   43    Chairman of the Board and Chief Executive Officer
     Jerry Rosner...............................   36    President, Chief Operating Officer and Director
     Stanley Weinreb............................   68    Vice President and Director
     Stanley Raphael............................   60    Secretary and Director
 
Key Employee
     Michael Reynolds...........................   32    Vice President of Business Development
</TABLE>
 
     Mark Weinreb has been the Chairman of the Board and Chief Executive Officer
of  the Company  since its inception  in December  1992. From 1975  to 1989, Mr.
Weinreb was employed by Bio Health Laboratories, Inc. ('Bio Health'), a  medical
testing laboratory, and from 1985 to 1989, he was an owner and vice president of
Bio Health, which was sold in 1989. During his tenure at Bio Health, Mr. Weinreb
was  responsible for  day-to-day operations, including  overseeing the technical
aspects of  the  laboratory,  negotiating  property  and  equipment  leases  and
handling  financing proposals, mergers and acquisitions.  From 1989 to 1992, Mr.
Weinreb managed his  private investments.  Mark Weinreb  is the  son of  Stanley
Weinreb.
 
     Jerry  Rosner has been President, Chief Operating Officer and a director of
the Company since inception. From 1983 to August 1995, Mr. Rosner was  President
and  co-owner of Bagel Boss East, Inc. ('Bagel Boss'), a company which owned and
operated a bagel store  in Bay Shore,  New York. At Bagel  Boss, Mr. Rosner  was
responsible   for  all  aspects  of  operations,  including  production,  recipe
development,  equipment  purchases,  lease  negotiations,  labor  relations  and
wholesale  operations. Mr. Rosner has  over 20 years of  experience in the bagel
industry.
 
     Stanley Weinreb has been Vice President and a director of the Company since
inception. From  1952 to  1989, he  was President  and owner  of Bio  Health,  a
company  which he founded. During his tenure  at Bio Health, Mr. Weinreb was the
medical director  of the  laboratory and  was responsible  for quality  control,
obtaining  state and federal licenses and regulatory compliance. Stanley Weinreb
is the father of Mark Weinreb.
 
     Stanley Raphael has  been Secretary  and a  director of  the Company  since
inception.  Since  1984, he  has served  as  President and  a director  of Trade
Consultants, Inc., a management consulting  company. Prior to 1984, Mr.  Raphael
was  an international trader of oils, chemicals and petrochemicals. He currently
is a director  of a number  of companies, including  American Polymer, Inc.  and
Edge Petroleum Corp.
 
     Michael  S. Reynolds has been Vice  President of Business Development since
January 1995. From  March 1994  to December 1994,  he was  a Regional  Franchise
Manager  for Arby's, Inc., where he was responsible for handling franchise sales
to both new and existing franchisees in 15 states. From May 1990 to March  1994,
he  served as Franchise Development Manager  for Haagen-Dazs Co., Inc., where he
was responsible for  franchise sales in  the western United  States. From  March
1987  to May 1990, Mr.  Reynolds was a Franchise  Business Consultant for Postal
Instant Press  (PIP Printing),  where he  worked with  franchisees to  implement
marketing and advertising programs to increase sales.
 
                                       26
 
<PAGE>
<PAGE>
EXECUTIVE COMPENSATION
 
   
     During  the fiscal years ended December 31,  1994 and December 31, 1995, no
executive officers of the Company had annual compensation in excess of $100,000.
Mark Weinreb, Chairman of the Board and Chief Executive Officer of the  Company,
and  Jerry Rosner,  President and Chief  Operating Officer of  the Company, each
received a salary of  approximately $17,000 from the  Company during the  fiscal
year  ended December  31, 1995. The  Company had  no stock option  plan or other
employee benefit or compensation plan during the fiscal year ended December  31,
1995.
    
 
EMPLOYMENT AGREEMENTS
 
     The  Company  has  entered into  employment  agreements with  each  of Mark
Weinreb, its Chairman of the Board and Chief Executive Officer and Jerry Rosner,
its President  and Chief  Operating Officer,  providing for  initial  three-year
terms  commencing January  1, 1996, and  base annual salaries  of $125,000 until
completion of this Offering and $165,000 thereafter, plus annual 10%  increases.
These  agreements also provide  that the Company  will continue to  pay the base
salary to the employee  or legal representative in  the event of the  employee's
termination  due  to  disability  or  death  for  a  six-month  period following
termination. The  agreements contain  provisions prohibiting  the employee  from
competing with the Company during the term of employment and for a period of two
years thereafter.
 
1996 PERFORMANCE EQUITY PLAN
 
   
     In  March 1996,  the Board  of Directors  of the  Company adopted,  and the
shareholders approved, the  Company's 1996  Performance Equity  Plan (the  '1996
Plan').  The 1996 Plan authorizes the granting of awards of up to 350,000 shares
of Common  Stock  to  the  Company's  key  employees,  officers,  directors  and
consultants.  Awards  consist of  stock options  (both nonqualified  options and
options intended to qualify  as 'Incentive' stock options  under Section 422  of
the  Internal  Revenue  Code  of 1986,  as  amended),  restricted  stock awards,
deferred stock awards, stock appreciation  rights and other stock-based  awards,
as  described in the 1996  Plan. As of the date  of this Prospectus, the Company
has granted under the 1996 Plan options to purchase 7,500 shares of Common Stock
to each of  two independent consultants  of the Company,  at exercise prices  of
$4.00 per share. The Company also has granted a restricted stock award of 15,000
shares  of Common Stock, that will vest  in two years, to Michael Reynolds, Vice
President of Business Development of the Company.
    
 
     In March of each calendar year during  the term of the 1996 Plan,  assuming
there  are enough  shares then  available for  grant under  the 1996  Plan, each
person who is then a  director of the Company will  be awarded stock options  to
purchase  10,000 shares of the  Company's Common Stock at  the fair market value
thereof (as determined in accordance with  the 1996 Plan), all of which  options
will  be immediately exercisable as of the date  of grant and have a term of ten
years. These are  the only  awards which  may be granted  to a  director of  the
Company  under the  1996 Plan.  The 1996  Plan is  administered by  the Board of
Directors which determines  the persons  (other than directors)  to whom  awards
will  be granted, the number  of awards to be granted  and the specific terms of
each grant, including the exercisability  thereof, subject to the provisions  of
the 1996 Plan.
 
     In  connection with  qualified stock  options, the  exercise price  of each
option may not be less than 100% of the fair market value of the Common Stock on
the date of grant  (or 110% of the  fair market value in  the case of a  grantee
holding  more than 10% of  the outstanding stock of  the Company). The aggregate
fair market value of  shares for which qualified  stock options are  exercisable
for  the first  time by such  employee during  any calendar year  may not exceed
$100,000. Nonqualified  stock  options granted  under  the 1996  Plan  are  also
required  to have  exercise prices not  less than  the fair market  value of the
Common Stock on the date of grant.
 
     The 1996  Plan also  contains certain  change in  control provisions  which
could  cause  options and  other awards  to  become immediately  exercisable and
restrictions and deferral limitations applicable to other awards to lapse in the
event any 'person,'  as such term  is used in  Sections 13(d) and  14(d) of  the
Exchange  Act, including  a 'group' as  defined in Section  13(d), but excluding
certain shareholders of
 
                                       27
 
<PAGE>
<PAGE>
the Company, acquires  beneficial ownership of  more than 25%  of the  Company's
outstanding shares of Common Stock.
 
                             PRINCIPAL SHAREHOLDERS
 
     The  following table  sets forth  certain information  regarding beneficial
ownership of the Company's Common Stock as of the date of this Prospectus, after
giving effect to the Combination ('Before Offering'), and as adjusted to reflect
the sale  of the  Units offered  hereby and  the issuance  of the  Bridge  Units
('After  Offering'), by (i) each shareholder or group known by the Company to be
the beneficial owner of  five percent or more  of the outstanding Common  Stock;
(ii)  each director and executive officer  individually; and (iii) all directors
and executive  officers  as  a  group. Except  as  otherwise  indicated  in  the
footnotes  below, the Company believes that each of the beneficial owners of the
Common Stock listed in the table, based on information furnished by such  owner,
has sole investment and voting power with respect to such shares.
 
   
<TABLE>
<CAPTION>
                                                                                                    PERCENTAGE
                                                                                              ----------------------
                                                                    NUMBER OF SHARES           BEFORE        AFTER
NAME AND ADDRESS                                                   BENEFICIALLY OWNED         OFFERING      OFFERING
- ----------------------------------------------------------------   ------------------         --------      --------
 
<S>                                                                <C>                        <C>           <C>
Management Group ...............................................        2,855,456(1)            95.2%         61.7%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
Mark Weinreb ...................................................          859,538(2)            28.7%         18.6%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
Jerry Rosner ...................................................          790,154(2)            26.3%         17.1%
  c/o Big City Bagels, Inc.
  151 Kalmus Drive
  Costa Mesa, CA 92626
 
Stanley Weinreb ................................................          605,851(2)            20.2%         13.1%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
Stanley Raphael ................................................          599,913(2)(3)         20.0%         13.0%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
All executive officers and directors as a group
  (four persons)................................................        2,855,456               95.2%         61.7%
</TABLE>
    
 
- ------------
 
(1) The Management Group consists of Messrs. Mark Weinreb, Jerry Rosner, Stanley
    Weinreb  and Stanley Raphael, each of whom is  a party to, and has agreed to
    vote their shares  in accordance with,  the Founders' Shareholder  Agreement
    described  below. Each of the members of this group shares voting power with
    respect to the  shares of  Common Stock  held by  each of  the members.  The
    number  of shares set  forth in the  table includes the  shares held by each
    member.
 
(2) Does not include shares held by  other members of the Management Group  (see
    Note 1) with respect to which each member shares voting power with the other
    members of such group.
 
(3) Includes  5,938  shares of  Common Stock  owned  by Trade  Consultants, Inc.
    Pension Fund, of which Mr. Raphael is the trustee.
 
                                       28
 
<PAGE>
<PAGE>
FOUNDERS' SHAREHOLDER AGREEMENT
 
     Messrs. Mark Weinreb, Jerry Rosner, Stanley Weinreb and Stanley Raphael are
parties to the Founders'  Shareholder Agreement and the  shares of Common  Stock
beneficially owned by them are subject to the terms of the Founders' Shareholder
Agreement.  Pursuant  to  the  Founders' Shareholder  Agreement,  each  of these
members has agreed  to vote his  shares for the  election of each  of the  other
members  of the group  as a director of  the Company as long  as each such other
member owns at least  100,000 shares of Common  Stock. In addition, the  members
have granted a right of first refusal to the others with respect to any sales of
Common  Stock held by them other than pursuant to a registration statement under
the Securities Act or pursuant to Rule 144 promulgated thereunder.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     In  consideration  of   capital  contributions  aggregating   approximately
$980,000  made at  various times since  the Company's inception  by Messrs. Mark
Weinreb, Chairman of the Board and Chief Executive Officer of the Company, Jerry
Rosner, President,  Chief  Operating Officer  and  a director  of  the  Company,
Stanley  Raphael, Secretary and  a director of the  Company and Stanley Weinreb,
Vice President and a director of the Company, the Company has from time to  time
issued to such individuals an aggregate of 845,625, 789,250, 591,938 and 591,938
shares of Common Stock, respectively.
 
     Since  the Company's inception,  its operations have  been partially funded
from time to time by loans to the Company made directly by Messrs. Mark Weinreb,
Stanley  Weinreb  and  Stanley  Raphael,  or  indirectly  through   corporations
controlled by Messrs. Mark Weinreb and Stanley Weinreb, certain amounts of which
have  been repaid (the 'Shareholder Loans'). At December 31, 1995, the principal
amount of  the  Shareholder  Loans,  which  bear  interest  at  10%  per  annum,
aggregated  $462,468, of which $200,000 is due  and payable from the proceeds of
this Offering, an additional $175,000 is due and payable from the first proceeds
derived from the  exercise of  the Underwriter's over-allotment  option and  the
balance  is  payable  in equal  monthly  installments of  $12,000  commencing in
January 1997.
 
   
     Pumpernickel Partners is a Delaware limited partnership that was formed  in
August  1993 which currently owns and operates two Big City Bagels franchises in
Costa Mesa and Laguna Niguel, California.  Pursuant to an agreement between  the
Company  and Pumpernickel Partners, Pumpernickel  Partners currently is entitled
to receive  40%  of  the distributable  cash  flow  derived from  sales  by  the
Company's  Costa Mesa, California commissary to  stores located in Orange County
and San  Diego  County, California,  which  currently includes  the  two  stores
operated  by  Pumpernickel  Partners,  the Company-owned  store  in  Costa Mesa,
California and the  two franchises  located in  San Diego  and Fountain  Valley,
California.  Messrs. Mark Weinreb, Stanley Weinreb  and Stanley Raphael each own
22.5%, and Jerry Rosner owns 10%, of the general partner, Bagel Partners,  which
owns  a 5%  interest in Pumpernickel  Partners. The remaining  22.5% interest of
Bagel Partners is owned by an  individual who is responsible for the  day-to-day
operations  of the  two stores operated  by Pumpernickel  Partners. Messrs. Mark
Weinreb, Stanley Weinreb  and Stanley Raphael  also own a  6.9%, 6.9% and  3.45%
limited partnership interest in Pumpernickel Partners, respectively. Immediately
prior  to  the  closing  of  this  Offering,  all  of  the  limited  partners of
Pumpernickel Partners will contribute to  the Company their limited  partnership
interests  in  Pumpernickel  Partners,  and all  of  the  shareholders  of Bagel
Partners will  contribute to  the Company  all  of the  capital stock  of  Bagel
Partners  in exchange for an aggregate of  181,250 shares of Common Stock of the
Company. As  a result  of their  interests in  Bagel Partners  and  Pumpernickel
Partners,  Messrs.  Mark  Weinreb,  Jerry Rosner,  Stanley  Weinreb  and Stanley
Raphael will  receive 13,913,  904, 13,913  and 7,975  shares of  Common  Stock,
respectively.
    
 
     In  October 1994, Messrs.  Mark Weinreb, Jerry  Rosner, Stanley Raphael and
Stanley Weinreb, along with  one other individual,  formed a Nevada  corporation
called  Gotham City Equipment, Inc. ('Gotham'), and each owns 20% of its capital
stock. Gotham  sells  store  equipment  and fixtures  to  the  Company  and  its
franchisees,  although the franchisees have  no obligation to purchase equipment
from Gotham.  Following completion  of this  Offering, the  four directors  will
divest themselves of their ownership interest in Gotham.
 
                                       29
 
<PAGE>
<PAGE>
     All  future  transactions between  the  Company and  a  director, executive
officer or  shareholder beneficially  owning  more than  5% of  the  outstanding
Common  Stock of the Company,  including the granting or  forgiveness of a loan,
will require  approval by  a  majority of  the  disinterested directors  of  the
Company  as being on terms and conditions  no less favorable to the Company than
those available from unaffiliated third parties.
 
                           DESCRIPTION OF SECURITIES
 
     The  authorized  capital  stock  of  the  Company  is  11,000,000   shares,
consisting  of 10,000,000 shares of Common Stock, $.001 par value per share, and
1,000,000 shares  of preferred  stock,  $.001 par  value per  share  ('Preferred
Stock'). As of the date of this Prospectus, 3,500,000 shares of Common Stock are
outstanding  and  held of  record by  24 shareholders.  Upon completion  of this
Offering, there will be 4,625,000 shares of Common Stock outstanding  (4,793,750
if  the Underwriter's over-allotment option is  exercised in full). No shares of
Preferred Stock are currently outstanding.
 
UNITS
 
     Each Unit  consists of  one share  of Common  Stock and  one Warrant,  each
Warrant  entitling the holder to purchase one  share of Common Stock. The Common
Stock  and  Warrants  comprising  the  Units  are  immediately  detachable   and
separately transferable.
 
COMMON STOCK
 
     The  holders of shares  of Common Stock  are entitled to  one vote for each
share held of record on all matters  to be voted on by shareholders. Provided  a
quorum  is present, the election of directors requires a plurality vote of those
shares of Common Stock represented at any shareholders' meeting. The Certificate
of Incorporation does  not provide  for cumulative  voting for  the election  of
directors.  The  holders  of shares  of  Common  Stock are  entitled  to receive
dividends when,  as and  if declared  by the  Board of  Directors out  of  funds
legally  available therefor. In the event of liquidation, dissolution or winding
up of the Company, the holders of Common Stock are entitled to share ratably  in
all  assets  remaining  available  for distribution  to  them  after  payment of
liabilities and after provision has been made  for each class of stock, if  any,
having  preference over the Common Stock. Holders  of shares of Common Stock, as
such, have no redemption, preemptive or other subscription rights, and there are
no conversion provisions applicable to the Common Stock. All of the  outstanding
shares  of Common  Stock are,  and the  shares of  Common Stock  included in the
Units, when issued and paid for as  set forth in this Prospectus, will be  fully
paid and nonassessable.
 
PREFERRED STOCK
 
     The  Company's authorized shares of Preferred Stock may be issued in one or
more series, and the Board of Directors is authorized, without further action by
the  shareholders,  to  designate  the  rights,  preferences,  limitations   and
restrictions  of and  upon shares  of each  series, including  dividend, voting,
redemption and  conversion rights.  The Board  of Directors  also may  designate
preferences in liquidation and the number of shares constituting any series. The
Company  believes that  the availability of  Preferred Stock  issuable in series
will provide increased  flexibility for structuring  possible future  financings
and  acquisitions,  if any,  and in  meeting  other corporate  needs. It  is not
possible to state  the actual effect  of the authorization  and issuance of  any
series  of Preferred Stock upon the rights  of holders of Common Stock until the
Board of Directors determines  the specific terms, rights  and preferences of  a
series  of Preferred  Stock. However,  such effects  might include,  among other
things, restricting dividends on the Common Stock, diluting the voting power  of
the  Common Stock,  or impairing the  liquidation rights of  such shares without
further action  by holders  of  the Common  Stock.  In addition,  under  various
circumstances,   the  issuance  of  Preferred  Stock  may  have  the  effect  of
facilitating, as well as impeding or discouraging, a merger, tender offer, proxy
contest, the assumption of control by a holder of a large block of the Company's
securities or the removal of incumbent
 
                                       30
 
<PAGE>
<PAGE>
management. Issuance of Preferred Stock  could also adversely affect the  market
price  of the Common Stock. The Company has  no present plan to issue any shares
of Preferred Stock.
 
WARRANTS
 
     Each Warrant is issued pursuant to a Warrant Agreement between the  Company
and Continental Stock Transfer & Trust Company as warrant agent.
 
     During  the three-year  period commencing one  year after the  date of this
Prospectus, each  Warrant will  entitle the  registered holder  to purchase  one
share  of Common Stock  at an exercise  price of $4.50  per share. No fractional
shares of  Common  Stock will  be  issued in  connection  with the  exercise  of
Warrants.  Upon exercise, the Company will pay  the holder the value of any such
fractional shares in cash, based  upon the market value  of the Common Stock  at
such time.
 
     Unless  extended by the Company at its discretion, the Warrants will expire
at 5:00 p.m.,  New York  time, on  the fourth anniversary  of the  date of  this
Prospectus.  In the event  a holder of  Warrants fails to  exercise the Warrants
prior to their expiration, the Warrants will expire and the holder thereof  will
have no further rights with respect to the Warrants.
 
     The  Company may redeem the Warrants  with the Underwriter's prior consent,
at a price of $.05  per Warrant at any time  after they become exercisable  upon
not less than 30 days' prior written notice if the last sale price of the Common
Stock  has been at least  $7.00 per share on  20 consecutive trading days ending
within ten days prior to  the date on which notice  of redemption is given.  The
Company  may redeem the Warrants  without the consent of  the Underwriter on the
same terms, provided that the  last sale price of the  Common Stock has been  at
least  $8.00 per  share on  20 consecutive trading  days ending  within ten days
prior to the date on which notice of redemption is given.
 
     No Warrants will be exercisable unless at  the time of exercise there is  a
current prospectus covering the shares of Common Stock issuable upon exercise of
such   Warrants  under  an  effective  registration  statement  filed  with  the
Securities and Exchange Commission (the 'Commission') and such shares have  been
qualified for sale or are exempt from qualification under the securities laws of
the  state of  residence of  the holder of  such Warrants.  Although the Company
intends to have all shares so qualified for sale in those states where the Units
are being offered and  to maintain a current  prospectus relating thereto  until
the  expiration of the Warrants, subject to  the terms of the Warrant Agreement,
there can be no assurance that it will be able to do so.
 
     A holder of Warrants will not have any rights, privileges or liabilities as
a shareholder of the Company prior to  exercise of the Warrants. The Company  is
required  to keep available  a sufficient number of  authorized shares of Common
Stock to permit exercise of the Warrants.
 
     The exercise price of the Warrants  and the number of shares issuable  upon
exercise  of  the Warrants  will  be subject  to  adjustment to  protect against
dilution  in  the  event  of   stock  dividends,  stock  splits,   combinations,
subdivisions  and reclassifications. No  assurance can be  given that the market
price of the Common Stock will exceed the exercise price of the Warrants at  any
time during the exercise period.
 
BRIDGE UNITS
 
     In  January 1996, the  Company completed the  Bridge Financing, pursuant to
which it issued an aggregate of (i) $1,000,000 principal amount of Bridge Notes,
which bear interest at the rate of 8%  per annum and are due and payable on  the
earlier  of the completion of this Offering or  July 19, 1997 and (ii) the right
to receive upon completion of this Offering an aggregate of 500,000 Bridge Units
and 500,000 Class B Warrants. Each Bridge  Unit consists of one share of  Common
Stock and one Warrant. Two Class B Warrants together, will entitle the holder to
purchase  one share of  Common Stock for  $8.00 per share  during the three-year
period commencing one year  after the completion of  this Offering. The  Company
may redeem the Class B Warrants, with the consent of the Underwriter, a price of
$.05 per Class B Warrant at any time after they become exercisable upon not less
than  30 days' prior written  notice if the last sale  price of the Common Stock
has been at least $12.00 per share on 20 consecutive trading days ending  within
ten  days  prior  to  the date  on  which  notice of  redemption  is  given. The
 
                                       31
 
<PAGE>
<PAGE>
Company is registering  for sale  on the  Registration Statement  of which  this
Prospectus  forms  a  part, the  Bridge  Units,  the Common  Stock  and Warrants
comprising the Bridge Units, the  Common Stock underlying the Warrants  included
in the Bridge Units and the Common Stock underlying the Class B Warrants.
 
CERTAIN FEDERAL INCOME TAX CONSIDERATIONS
 
     The  following  discussion sets  forth certain  of  the federal  income tax
consequences, under current law, of purchase and ownership of the Units,  Common
Stock and Warrants. The Company has not requested and does not intend to request
a  ruling from  the Internal Revenue  Service or  a formal tax  opinion from its
counsel on any tax aspect of this Offering. This tax discussion is intended only
as a descriptive  summary and  does not  purport to  be a  complete analysis  or
listing  of  all  potential  federal  income tax  effects  of  the  purchase and
ownership of the Units, Common Stock or Warrants. Prospective purchasers of  the
Units should consult their own tax advisors with respect to the tax consequences
to  them of the purchase and ownership  of such securities, including the Common
Stock and Warrants, and the applicability  and effect of federal, state,  local,
foreign and other tax laws.
 
     An  investor  must allocate  the  cost of  each  Unit between  each  of its
elements (one share of  Common Stock and  one Warrant to  purchase one share  of
Common  Stock) in accordance with their relative  fair market values at the time
of issuance.  Since the  Common  Stock and  Warrants  comprising the  Units  are
immediately  detachable and  a trading  market for  each is  expected to develop
following this Offering, their relative fair market values will be  determinable
based  upon their respective trading prices  at the commencement of trading. The
fair market  value  basis of  allocation  is the  only  method upon  which  such
allocation may be made in accordance with the Internal Revenue Code of 1986. The
portion  of the  cost of a  Unit allocated  to each element  will constitute the
initial tax basis of such element for federal income tax purposes.
 
     No gain or loss will be recognized by a holder of a Warrant on the holder's
purchase of Common Stock for cash upon exercise of the Warrant. The adjusted tax
basis of the  Common Stock so  acquired will be  equal to the  tax basis of  the
Warrant plus the exercise price. The holding period of the Common Stock acquired
upon  the  exercise  of  the Warrant  will  begin  on the  date  the  Warrant is
exercised.
 
     The sale of a share of Common Stock or the sale of a Warrant will result in
the recognition  of gain  or  loss to  the  holder in  an  amount equal  to  the
difference between the amount realized (generally the cash and fair market value
of  other property received) and the holder's adjusted tax basis therein. Such a
sale of Common Stock will  result in capital gain  or loss, provided the  Common
Stock  is a  capital asset in  the hands  of the holder.  The sale  of a Warrant
(other than a  sale to the  Company) will  likewise result in  capital gains  or
loss, provided the Warrant is a capital asset in the hands of the holder and the
Common  Stock underlying the Warrant  would be a capital  asset to the holder if
acquired by the holder. Such capital gain or loss will be long-term capital gain
or loss if the Common  Stock or Warrant being sold  has been held for more  than
one year at the time of such sale or exchange.
 
     Based  upon the Company's obligation  to redeem the Warrants  on a pro rata
basis, the redemption of a Warrant by the Company would be treated as a sale  or
exchange  of a capital asset and, any gain or loss recognized on the transaction
would be a capital  gain or loss.  Such gain or loss  will be long-term  capital
gain  or loss if the holding period of  the Warrant exceeds one year at the time
of redemption.
 
     If a Warrant is not  exercised and allowed to  expire, the Warrant will  be
deemed  to have been  sold or exchanged  for no consideration  on the expiration
date. Any loss to the holder of a Warrant will be a capital loss if the  Warrant
was held as a capital asset and if the Common Stock underlying the Warrant would
have been a capital asset had such Warrant been exercised. Any capital loss will
be  tong-term if the holding period of the  Warrant exceeds one year at the time
it expires.
 
     No gain or  loss will be  recognized by the  Company upon the  acquisition,
exercise or expiration of any Warrants.
 
                                       32
 
<PAGE>
<PAGE>
LIMITATION OF LIABILITY OF DIRECTORS
 
     As  permitted by  the Business Corporation  Law of New  York, the Company's
Restated Certificate of  Incorporation eliminates  the personal  liability of  a
director  to the Company and its shareholders for monetary damages for breach of
a director's fiduciary duty except in certain instances. Accordingly, except  in
such circumstances, the Company's directors will not be liable to the Company or
its shareholders for breach of such duty.
 
INDEMNIFICATION OF OFFICERS AND DIRECTORS
 
     The  Certificate of Incorporation of the  Company provides that the Company
shall indemnify, to  the fullest extent  permitted by New  York law, any  person
whom  it  may  indemnify thereunder,  including  directors and  officers  of the
Company. Such indemnification (other than as  ordered by a court) shall be  made
by  the Company only upon a determination  that indemnification is proper in the
circumstances because the  individual met  the applicable  standard of  conduct.
Advances for such indemnification may be made pending such determination.
 
     Insofar as indemnification for liabilities arising under the Securities Act
may  be permitted for directors, officers and controlling persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion  of the Commission, such  indemnification is against  public
policy  as expressed in the Securities  Act and is, therefore, unenforceable. In
the event that a claim for indemnification against such liabilities (other  than
the  payment by the Company of expenses  incurred or paid by a director, officer
or controlling person of  the Company in the  successful defense of any  action,
suit  or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the Company will, unless  in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to  a court  of appropriate  jurisdiction the  question of  whether such
indemnification by it is  against public policy as  expressed in the  Securities
Act and will be governed by the final adjudication of such issue.
 
TRANSFER AGENT, WARRANT AGENT AND REGISTRAR.
 
     The  transfer agent, warrant  agent and registrar for  the Common Stock and
Warrants is Continental Stock Transfer & Trust Company, New York.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
     Upon completion  of  this  Offering,  the  Company  will  have  outstanding
4,625,000  shares of Common Stock, not including shares of Common Stock issuable
upon exercise  of  outstanding  options,  warrants  or  the  Underwriter's  Unit
Purchase Option and assuming no exercise of the over-allotment option granted to
the  Underwriter. Of  these outstanding shares,  the 1,125,000  shares of Common
Stock sold  to  the  public  in  this Offering  may  be  freely  traded  without
restriction  or further registration  under the Securities  Act, except that any
shares that  may be  held by  an 'affiliate'  of the  Company (as  that term  is
defined  in the rules and regulations under the Securities Act) may be sold only
pursuant to a registration under the Securities Act or pursuant to an  exemption
from  registration under the Securities Act, including the exemption provided by
Rule 144 adopted under the Securities Act. The 3,000,000 shares of Common  Stock
outstanding  prior to  this Offering,  as well as  the 500,000  shares of Common
Stock included in the Bridge Units, are 'restricted securities,' as that term is
defined in Rule 144  under the Securities  Act and may not  be sold unless  such
sale  is registered under the Securities Act or is made pursuant to an exemption
from registration under the Securities Act, including the exemption provided  by
Rule  144. Of such shares, 2,818,750 will be available for sale pursuant to Rule
144 immediately, subject to  a 24-month lock-up  described below. An  additional
681,250  shares will be available  for sale pursuant to  Rule 144 commencing two
years from the date of this Prospectus. 500,000 of these latter shares have been
included in the Registration  Statement of which this  Prospectus forms a  part.
The  holders of these  shares have agreed  not to sell  these shares without the
prior consent  of  the  Underwriter until  13  months  after the  date  of  this
Prospectus. All officers, directors and 5% shareholders of the Company as of the
date    of   this   Prospectus   (who    hold   in   the   aggregate   2,855,456
    
 
                                       33
 
<PAGE>
<PAGE>
shares) have  agreed that  for a  period  of 24  months from  the date  of  this
Prospectus  (18 months in the  event that after the  date of this Prospectus the
closing  bid  price  of  the  Company's  Common  Stock  exceeds  $12.00  for  20
consecutive  trading days), they will  not sell any of  their shares without the
prior consent of the Underwriter. The Company is advised by the Underwriter that
in determining whether to give or withhold their consent to any sale within  the
applicable lock-up period, the Underwriter will consider whether such sale would
have  an  adverse  effect on  the  market  for the  Company's  Common  Stock. No
shareholder subject to any lock-up agreement  has requested to be released  from
his lock-up.
 
     In  general,  under Rule  144  as currently  in  effect, a  shareholder (or
shareholders whose  shares  are  aggregated)  who  has  beneficially  owned  any
restricted securities for at least two years (including a shareholder who may be
deemed  to be an affiliate of the Company), will be entitled to sell, within any
three-month period, that number  of shares that does  not exceed the greater  of
(i) 1% of the then outstanding shares of Common Stock or (ii) the average weekly
trading  volume of the Common Stock during the four calendar weeks preceding the
date on which notice of such sale  is given to the Commission, provided  certain
public  information, manner  of sale  and notice  requirements are  satisfied. A
shareholder who is deemed to be  an affiliate of the Company, including  members
of  the Board of Directors and senior management of the Company, will still need
to comply with  the restrictions and  requirements of Rule  144, other than  the
two-year  holding period  requirement, in order  to sell shares  of Common Stock
that are not  restricted securities, unless  such sale is  registered under  the
Securities  Act. A shareholder (or shareholders whose shares are aggregated) who
is deemed not to have been an affiliate of the Company at any time during the 90
days preceding  a sale  by  such shareholder,  and  who has  beneficially  owned
restricted shares for at least three years, will be entitled to sell such shares
under Rule 144 without regard to the volume limitations described above.
 
     Prior  to this Offering,  there has been  no public trading  market for the
Common Stock of the Company, and no predictions can be made as to the effect, if
any, that future sales  of shares or  the availability of  shares for sale  will
have  on the market price  prevailing from time to  time. Nevertheless, sales of
substantial amounts of  the Common Stock  in the public  market could  adversely
affect the then prevailing market price.
 
                                  UNDERWRITING
 
     Monroe  Parker Securities, Inc. (the  'Underwriter') has agreed, subject to
the terms and  conditions of the  Underwriting Agreement, to  purchase from  the
Company  a total of 1,125,000 Units on  a firm commitment basis. The obligations
of the Underwriter under the Underwriting  Agreement are subject to approval  of
certain legal matters by counsel and various other conditions precedent, and the
Underwriter is obligated to purchase all of the Units offered by this Prospectus
(other  than the Units covered by the over-allotment option described below), if
any are purchased.
 
   
     The Underwriter has advised the Company that it proposes to offer the Units
to the public at the initial public  offering price set forth on the cover  page
of this Prospectus and to certain dealers at that price less a concession not in
excess  of $.20  per Unit.  After this  Offering, the  offering price  and other
selling terms may be changed by the Underwriter. The Underwriter does not intend
to sell any of the securities of the Company to accounts for which it  exercises
discretionary authority.
    
 
     The  Company has granted  to the Underwriter  an option, exercisable during
the 30-day  period after  the date  of  this Prospectus,  to purchase  from  the
Company   at   the  offering   price,  less   underwriting  discounts   and  the
nonaccountable expense allowance, up to an aggregate of 168,750 additional Units
for the sole purpose of covering over-allotments, if any.
 
     The Company  has  agreed  to  indemnify  the  Underwriter  against  certain
liabilities,  including liabilities under  the Securities Act.  The Company also
has agreed to pay  to the Underwriter an  expense allowance on a  nonaccountable
basis  equal to  3% of  the gross proceeds  derived from  the sale  of the Units
underwritten (including  the sale  of  any Units  subject to  the  Underwriter's
over-allotment  option).  The Company  also has  agreed to  pay all  expenses in
connection with qualifying the Units offered  hereby for sale under the laws  of
such  states  as the  Underwriter  may designate,  including  legal fees  (up to
$40,000) and expenses of counsel retained for such purposes by the Underwriter.
 
                                       34
 
<PAGE>
<PAGE>
     In connection with  this Offering, the  Company has agreed  to sell to  the
Underwriter  for  an  aggregate of  $112.50,  the  right to  purchase  up  to an
aggregate of 112,500 Units (the 'Unit Purchase Option'). The Units issuable upon
exercise of the Unit Purchase Option are identical to those offered hereby.  The
Unit  Purchase Option is exercisable initially at $4.80 per Unit for a period of
four years  commencing one  year from  the  date of  this Prospectus.  The  Unit
Purchase  Option may not  be transferred, sold,  assigned or hypothecated during
the one-year period following the date of this Prospectus except to officers  of
the  Underwriter and to the selected dealers and their officers or partners. The
Unit Purchase  Option grants  to  the holders  thereof certain  'piggyback'  and
demand  rights for periods of seven and  five years, respectively, from the date
of this Prospectus with respect to the registration under the Securities Act  of
the  securities  directly  and indirectly  issuable  upon exercise  of  the Unit
Purchase Option.
 
     The Company has engaged  the Underwriter, on a  nonexclusive basis, as  its
agent  for the solicitation of  the exercise of the  Warrants. To the extent not
inconsistent with the guidelines  of the NASD and  the rules and regulations  of
the  Commission, the  Company has  agreed to pay  the Underwriter  for bona fide
services rendered  a commission  equal to  4%  of the  exercise price  for  each
Warrant  exercised  (other  than  Warrants  held  by  the  Underwriter  and  its
affiliates) if the  exercise was solicited  by the Underwriter.  In addition  to
soliciting,  either orally  or in  writing, the  exercise of  the Warrants, such
services may  also  include  disseminating  information,  either  orally  or  in
writing,  to Warrantholders  about the Company  or the market  for the Company's
securities, and assisting  in the  processing of  the exercise  of Warrants.  No
compensation  will be paid to the Underwriter in connection with the exercise of
the Warrants if the  market price of  the underlying shares  of Common Stock  is
lower than the exercise price, the Warrants are held in a discretionary account,
the  Warrants are exercised in an  unsolicited transaction or the arrangement to
pay the commission is not disclosed in the prospectus provided to Warrantholders
at the  time  of exercise.  In  addition, unless  granted  an exemption  by  the
Commission  from  Rule 10b-6  under  the Exchange  Act,  while it  is soliciting
exercise of the Warrants,  the Underwriter will be  prohibited from engaging  in
solicited  brokerage activities with  regard to the  Company's securities unless
the Underwriter has waived its  right to receive a fee  for the exercise of  the
Warrants.
 
     Prior  to this  Offering, there has  been no  public market for  any of the
Company's securities. Accordingly, the offering price of the Units and the terms
of the Warrants  have been  arbitrarily determined by  negotiations between  the
Company  and  the  Underwriter  and  do not  necessarily  bear  any  relation to
established valuation criteria.  Factors considered in  determining such  prices
and  terms, in addition to prevailing  market conditions, included an assessment
of the  prospects  for the  industry  in which  the  Company will  compete,  the
Company's management and the Company's capital structure.
 
     Pursuant to the Underwriting Agreement, the Company has agreed not to issue
any  of  its  shares of  capital  stock for  24  months  from the  date  of this
Prospectus (18 months in the  event that after the  date of this Prospectus  the
closing  bid  price  of  the  Company's  Common  Stock  exceeds  $12.00  for  20
consecutive trading days) without the prior written consent of the  Underwriter,
which consent may not be unreasonably withheld.
 
     All  of the Company's officers, directors and shareholders who own at least
5% of the outstanding Common Stock of the Company have agreed not to sell any of
their shares of Common  Stock for a period  of two years from  the date of  this
Prospectus without the prior written consent of the Underwriter. The Underwriter
does  not intend to  sell any of the  securities of the  Company to accounts for
which it exercises discretionary authority.
 
     The Underwriting Agreement provides that, for a period of three years  from
the  date of this Prospectus, the Company will nominate a person selected by the
Underwriter and reasonably acceptable to the Company for election to serve as  a
member  of the Company's  Board of Directors.  The Company also  has engaged the
Underwriter as its financial consultant for a period of two years from the  date
of  this Prospectus  at a  monthly fee of  $1,000. Additionally,  if within five
years  of  the  date  of  this  Prospectus,  the  Company  completes  a  merger,
acquisition,  joint venture  or any  other capital  business transaction  with a
party introduced to the Company by the Underwriter, the Underwriter will receive
a finder's fee equal to 5% of the  first $3 million of consideration, 3% of  the
next  $2 million, 2% of the  next $2 million and 1%  of the excess, if any, over
$10 million.
 
                                       35


<PAGE>
<PAGE>
                                 LEGAL MATTERS
 
     The  legality of the securities offered hereby has been passed upon for the
Company by Graubard Mollen & Miller, New York, New York. Bernstein &  Wasserman,
LLP,  New York, New York has acted  as counsel for the Underwriter in connection
with this Offering.
 
                                    EXPERTS
 
     The financial statements of  the Company as of  December 31, 1994 and  1995
and  for the years then ended have  been included herein and in the Registration
Statement of which this  Prospectus is a  part, in reliance  upon the report  of
Richard  A.  Eisner &  Company, LLP,  independent certified  public accountants,
appearing elsewhere herein, and  upon the authority of  such firm as experts  in
accounting and auditing.
 
                             AVAILABLE INFORMATION
 
     The  Company has filed  with the Commission  a Registration Statement under
the Securities Act  with respect to  the Units offered  hereby. This  Prospectus
does  not contain all of the information set forth in the Registration Statement
and the  exhibits  thereto,  certain  portions having  been  omitted  from  this
Prospectus  in accordance with the rules  and regulations of the Commission. For
further information with respect to the Company, the securities offered by  this
Prospectus  and such omitted information, reference  is made to the Registration
Statement, including any  and all  exhibits and  amendments thereto.  Statements
contained  in this Prospectus concerning the provisions of any document filed as
an exhibit are of necessity brief  descriptions thereof and are not  necessarily
complete,  and in each  instance reference is  made to the  copy of the document
filed as an  exhibit to the  Registration Statement, each  such statement  being
qualified in its entirety by this reference.
 
     Following the effectiveness of the Registration Statement, the Company will
be  subject to the informational requirements  of the Securities Exchange Act of
1934, as amended, and  in accordance therewith, the  Company will file  reports,
proxy  statements and other information with the Commission. Such reports, proxy
statements and  other information  may be  inspected and  copied at  the  public
reference  facilities of the  Commission at 450  Fifth Street, N.W., Washington,
D.C. 20549; 7  World Trade Center,  New York, New  York 10048; and  Northwestern
Atrium   Center,  500  West  Madison   Street,  Suite  1400,  Chicago,  Illinois
60661-2511. Copies of such material,  including the Registration Statement,  can
be obtained from the Commission's Public Reference Section at prescribed rates.
 
     The  Company  intends  to  furnish  its  shareholders  with  annual reports
containing financial statements  audited by  its independent  auditors and  such
other  periodic reports as the Company may determine to be appropriate or as may
be required by law.
 
                                       36


<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
 
                                     INDEX
 
<TABLE>
<CAPTION>
                                                                                                            PAGE
                                                                                                           NUMBER
                                                                                                           ------
 
<S>                                                                                                        <C>
Independent Auditor's Report............................................................................     F-2
 
Combined Balance Sheet as of December 31, 1995..........................................................     F-3
 
Combined Statements of Operations for the Years Ended December 31, 1995 and 1994........................     F-4
 
Combined Statements of Changes in Stockholders' Equity and Partners' Capital for the Years Ended
  December 31, 1995 and 1994............................................................................     F-5
 
Combined Statements of Cash Flows for the Years Ended December 31, 1995 and 1994........................     F-6
 
Notes to Financial Statements...........................................................................     F-7
</TABLE>
 
                                      F-1

<PAGE>
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors and Partners
BIG CITY BAGELS, INC. AND
 PUMPERNICKEL PARTNERS, L.P.
Hicksville, New York
 
     We have audited the accompanying combined balance sheet of Big City Bagels,
Inc.  and Pumpernickel Partners, L.P.  as at December 31,  1995, and the related
combined statements of operations, changes in stockholders' equity and partners'
capital and cash flows for  the years ended December  31, 1995 and December  31,
1994.  These  financial  statements  are  the  responsibility  of  the Company's
management. Our  responsibility is  to  express an  opinion on  these  financial
statements based on our audits.
 
     We  conducted  our audits  in accordance  with generally  accepted auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial  statements enumerated above present  fairly,
in  all material respects,  the combined financial position  of Big City Bagels,
Inc. and Pumpernickel  Partners, L.P. at  December 31, 1995  and the results  of
their  operations and their cash flows for the years ended December 31, 1995 and
December 31, 1994 in conformity with generally accepted accounting principles.
 
                                          RICHARD A. EISNER & COMPANY, LLP
 
New York, New York
February 21, 1996
 
With respect to Note A
March 6, 1996
 
                                      F-2

<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                             COMBINED BALANCE SHEET
                            AS AT DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                                                                       PRO FORMA
                                                                                        HISTORICAL      (NOTE A)
                                                                                        -----------    ----------
 
<S>                                                                                     <C>            <C>
                                       ASSETS
Current assets:
     Cash............................................................................   $    37,991    $   37,991
     Accounts receivable.............................................................        19,580        19,580
     Inventory.......................................................................        47,933        47,933
     Prepaid expenses and other current assets.......................................         9,572         9,572
                                                                                        -----------    ----------
          Total current assets.......................................................       115,076       115,076
 
Fixed assets, net of accumulated depreciation........................................       934,378       934,378
Intangible assets, net of accumulated amortization of $19,869........................        31,230       284,532
Deferred registration costs..........................................................        25,000        25,000
Security deposits....................................................................        31,947        31,947
                                                                                        -----------    ----------
          Total......................................................................   $ 1,137,631    $1,390,933
                                                                                        -----------    ----------
                                                                                        -----------    ----------
 
             LIABILITIES AND STOCKHOLDERS' EQUITY AND PARTNERS' CAPITAL
Current liabilities:
     Stockholder and partner loans...................................................   $   200,000    $  200,000
     Notes payable...................................................................        87,712        87,712
     Unearned franchise fee income...................................................       309,250       309,250
     Accounts payable................................................................       278,390       278,390
     Accrued expenses................................................................        35,660        35,660
                                                                                        -----------    ----------
          Total current liabilities..................................................       911,012       911,012
 
Deferred rent payable................................................................        26,261        26,261
Loans payable, noncurrent............................................................        11,044        11,044
Stockholder and partner loans, noncurrent............................................       262,468       262,468
                                                                                        -----------    ----------
          Total liabilities..........................................................     1,210,785     1,210,785
                                                                                        -----------    ----------
Stockholders equity and partners' capital:
     Preferred stock $.001 par value; 1,000,000 shares authorized; no shares
      outstanding
     Common stock $.001 par value; 10,000,000 shares authorized; 2,818,750 shares
      issued and outstanding, historical; 3,000,000 shares issued and outstanding,
      pro forma......................................................................         2,819         3,000
     Additional paid-in capital......................................................       972,181       177,148
     Partners' capital...............................................................       255,456
     Accumulated deficit.............................................................    (1,303,610)
                                                                                        -----------    ----------
          Total stockholders' equity (deficiency) and partners' capital..............       (73,154)      180,148
                                                                                        -----------    ----------
          Total......................................................................   $ 1,137,631    $1,390,933
                                                                                        -----------    ----------
                                                                                        -----------    ----------
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-3
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                       COMBINED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                                               YEAR ENDED
                                                                                              DECEMBER 31,
                                                                                        -------------------------
                                                                                           1995           1994
                                                                                        -----------    ----------
 
<S>                                                                                     <C>            <C>
Revenues:
     Product sales by company owned stores...........................................   $ 1,313,297    $  451,568
     Product sales to franchisees and others.........................................       172,757        60,493
     Franchise fees..................................................................        40,000        30,000
     Royalty income..................................................................        22,147           157
     Other income....................................................................         2,054         1,917
                                                                                        -----------    ----------
          Total revenues.............................................................     1,550,255       544,135
                                                                                        -----------    ----------
Costs and expenses:
     Cost of sales...................................................................       667,394       249,509
     Selling, general and administrative expenses....................................     1,681,892     1,035,527
     Interest expense................................................................        27,818        17,692
                                                                                        -----------    ----------
          Total costs and expenses...................................................     2,377,104     1,302,728
                                                                                        -----------    ----------
Net (Loss)...........................................................................      (826,849)   $ (758,593)
                                                                                                       ----------
                                                                                                       ----------
Pro forma adjustment:
     Increase in officers salary.....................................................       212,333
                                                                                        -----------
Pro forma net (loss).................................................................   $(1,039,182)
                                                                                        -----------
                                                                                        -----------
Pro forma net (loss) per common share................................................     $(.35)
                                                                                        -----------
                                                                                        -----------
Pro forma weighted average common shares outstanding.................................     3,000,000
                                                                                        -----------
                                                                                        -----------
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-4
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
             COMBINED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                             AND PARTNERS' CAPITAL
<TABLE>
<CAPTION>
                                                COMMON STOCK        ADDITIONAL
                                             -------------------      PAID-IN      PARTNERS'    ACCUMULATED    TREASURY
                                              SHARES      AMOUNT      CAPITAL       CAPITAL       DEFICIT       STOCK
                                             ---------    ------    -----------    ---------    -----------    --------
 
<S>                                          <C>          <C>       <C>            <C>          <C>            <C>
Balance -- January 1, 1994................   2,818,750    $2,819    $    27,181    $ 506,408    $  (169,120)
Capital contributions.....................                              951,000      200,000
Purchase of treasury stock................    (225,500)                                                        $(24,000)
Net (loss)................................                                          (297,893)      (460,700)
                                             ---------    ------    -----------    ---------    -----------    --------
Balance -- December 31, 1994..............   2,593,250    2,819         978,181      408,515       (629,820)    (24,000)
Purchase of treasury stock................     (56,375)                                                          (6,000)
Reissuance of treasury stock..............     281,875                   (6,000)                                 30,000
Net (loss)................................                                          (153,059)      (673,790)
                                             ---------    ------    -----------    ---------    -----------    --------
Balance -- December 31, 1995..............   2,818,750    2,819         972,181      255,456     (1,303,610)      - 0 -
Exchange of partnership interests for
  common stock............................     181,250      181         508,577     (255,456)
Termination of S corporation status.......                           (1,303,610)                  1,303,610
                                             ---------    ------    -----------    ---------    -----------    --------
Pro Forma Balance December 31, 1995.......   3,000,000    $3,000    $   177,148    $   - 0 -    $     - 0 -    $  - 0 -
                                             ---------    ------    -----------    ---------    -----------    --------
                                             ---------    ------    -----------    ---------    -----------    --------
 
<CAPTION>
 
                                              TOTAL
                                            ----------
<S>                                          <C>
Balance -- January 1, 1994................  $  367,288
Capital contributions.....................   1,151,000
Purchase of treasury stock................     (24,000)
Net (loss)................................    (758,593)
                                            ----------
Balance -- December 31, 1994..............     735,695
Purchase of treasury stock................      (6,000)
Reissuance of treasury stock..............      24,000
Net (loss)................................    (826,849)
                                            ----------
Balance -- December 31, 1995..............     (73,154)
Exchange of partnership interests for
  common stock............................     253,302
Termination of S corporation status.......       - 0 -
                                            ----------
Pro Forma Balance December 31, 1995.......  $  180,148
                                            ----------
                                            ----------
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-5
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                       COMBINED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                                                YEAR ENDED
                                                                                               DECEMBER 31,
                                                                                          -----------------------
                                                                                            1995          1994
                                                                                          ---------    ----------
 
<S>                                                                                       <C>          <C>
Cash flows from operating activities:
     Net (loss)........................................................................   $(826,849)   $ (758,593)
     Adjustments to reconcile net (loss) to net cash (used in) operating activities:
          Depreciation and amortization................................................     115,862        62,064
          (Increase) decrease in:
               Accounts receivable.....................................................      (5,607)      (12,373)
               Inventory...............................................................        (753)      (47,180)
               Prepaid expenses........................................................        (238)       13,643
               Other assets............................................................      (1,922)       (2,971)
          Increase in:
               Accounts payable........................................................     170,855        86,395
               Accrued expenses........................................................      18,788         7,574
               Unearned franchise fee income...........................................     244,250        65,000
               Deferred rent payable...................................................       4,968        18,286
                                                                                          ---------    ----------
                    Net cash (used in) operating activities............................    (280,646)     (568,155)
                                                                                          ---------    ----------
Cash flows from investing activities:
     Purchases of fixed assets.........................................................     (54,181)     (921,920)
                                                                                          ---------    ----------
Cash flows from financing activities:
     Proceeds from capital contributions...............................................                 1,151,000
     Proceeds from stockholder loans...................................................     253,468        83,000
     Proceeds from notes payable.......................................................     101,648
     Repayment of notes payable........................................................      (2,892)
     Purchase of treasury stock........................................................      (6,000)
     Deferred registration costs.......................................................     (25,000)
                                                                                          ---------    ----------
                    Net cash provided by financing activities..........................     321,224     1,234,000
                                                                                          ---------    ----------
 
Net (Decrease) in Cash and Cash Equivalents............................................     (13,603)     (256,075)
Cash and cash equivalents -- beginning of year.........................................      51,594       307,669
                                                                                          ---------    ----------
Cash and Cash Equivalents -- End of Year...............................................   $  37,991    $   51,594
                                                                                          ---------    ----------
                                                                                          ---------    ----------
Supplemental disclosure of cash paid:
     Interest..........................................................................   $   2,795    $   17,692
     Income taxes......................................................................       3,578         1,339
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-6


<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                         NOTES TO FINANCIAL STATEMENTS
 
(NOTE A) -- THE COMPANY AND BASIS OF PRESENTATION:
 
     Big  City Bagels,  Inc. ('Big City')  operates and  franchises retail bagel
stores and sells its products wholesale to commercial accounts and food  service
operators.  Pumpernickel Partners, L.P. ('Pumpernickel') operates two such bagel
stores. The combined financial statements include  the accounts of Big City  and
Pumpernickel  (collectively, the 'Company'),  which are under  common control as
the principal stockholders of  Big City are also  the principal stockholders  of
Bagel  Partners, Inc. ('Bagel  Partners'), the general  partner of Pumpernickel.
The Company commenced operations in 1993. All significant intercompany  balances
and  transactions  have  been  eliminated.  Bagel  Partners  had  no  assets  or
liabilities other  than its  interest in  Pumpernickel, which  if the  financial
statements of Bagel Partners were combined herewith, would have been eliminated.
 
     The  Company has incurred losses since  inception and has a working capital
deficit of $795,936  at December 31,  1995. In January  1996 the Company  raised
$1,000,000 through a bridge financing (Note J) which management believes will be
sufficient  to  fund  its operations  through  at  least December  31,  1996. In
addition, the Company expects to offer its securities in a public offering  (the
'Offering')   however,  there  is  no  assurance  that  such  offering  will  be
consummated (Note K).
 
     Immediately prior to the  closing of the Offering  the limited partners  of
Pumpernickel  and the stockholders of Bagel  Partners, Inc., the general partner
of Pumpernickel, will exchange their partnership interests and all their capital
stock, respectively,  for 181,250  shares of  the Company's  common stock.  This
transaction  will  be  accounted for  as  a  purchase of  the  interests  of the
unaffiliated limited partners in  Pumpernickel. The common  stock issued to  the
stockholders   of  Bagel  Partners  and   the  affiliated  limited  partners  of
Pumpernickel  will  be   valued  at   their  respective   equity  interests   in
Pumpernickel.  The  excess of  the  fair value  of  the shares  of  common stock
(144,535 shares) issued to such limited  partners over the book amount of  their
interest  in Pumpernickel has been assigned  to the franchise costs and included
with intangible assets in the  accompanying pro forma balance sheet  ($253,302).
The  accompanying pro forma balance sheet reflects this transaction as if it had
occurred on December 31, 1995. In addition, in February 1996 the Company amended
its certificate of incorporation, increasing its authorized shares, and in March
1996 the Company effected a  28,187.5 for 1 stock split  of its common stock  in
the  form  of  stock  dividend  payable  at  the  closing  of  the  Offering  to
shareholders of record on April  1, 1996. The accompanying financial  statements
reflect these transactions retroactively.
 
(NOTE B) -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
(1) INVENTORY:
 
     Inventory is stated at the lower of cost (first-in, first-out) or market.
 
(2) DEPRECIATION:
 
     Fixed   assets  are   stated  at   cost,  less   accumulated  depreciation.
Depreciation is  provided  using the  straight-line  method over  the  estimated
useful lives of the respective assets.
 
(3) INTANGIBLE ASSETS:
 
     Intangible  assets consists of organization costs which are being amortized
over 5 years and trademark costs which are being amortized over 15 years.
 
(4) FRANCHISE FEES:
 
     Franchise fees include  fees earned  from area  development agreements  and
franchise agreements.
 
                                      F-7
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
     Under  an area  development agreement, a  developer purchases  the right to
develop a  specified  area for  future  franchises. Area  development  fees  are
recognized as revenue on a pro rata basis as each store in the area is opened.
 
     Generally,  franchise agreements provide for a franchise fee of $30,000 for
a franchisee's  first store  and $25,500  for subsequent  stores. A  deposit  is
required  at the signing of  the franchise agreement and  the balance is payable
when the  franchisee obtains  a lease  commitment for  the site.  The  Company's
initial  obligations under  the franchise  agreement are  to provide operational
guidelines and manuals, to assist in and approve the proposed site selection and
to  provide  training   to  the   franchisee.  Revenues   are  recognized   when
substantially  all material  obligations have  been provided,  historically upon
opening of the respective store.
 
(5) ROYALTY INCOME:
 
     Franchise agreements provide for royalties of 4% of gross sales, which  are
recognized as income when earned.
 
(6) INCOME TAXES:
 
     Big City and Pumpernickel file separate tax returns. Big City has elected S
corporation  tax  status  for federal  and  certain state  income  tax reporting
purposes. Pumpernickel is treated as a partnership for federal and state  income
tax reporting purposes. Accordingly, the losses of the Company are deductible by
the  stockholders and partners and will not  be available as a loss carryforward
to the  Company. Upon  closing of  the proposed  public offering  (Note K),  the
Company will be subject to income taxes.
 
(7) PRO FORMA NET (LOSS) PER SHARE:
 
     Pro  forma net (loss)  per share is  computed on the  basis of the weighted
average number of common shares outstanding during each period adjusted for  the
28,187.5  to 1  stock split and  as if the  exchange described in  Note A[1] had
occurred on January  1, 1995 and  as if the  employment agreements described  in
Note  F[2] had been in effect since the later  of January 1, 1995 or the date of
employment of the respective individual.
 
(8) LONG-LIVED ASSETS:
 
     In accordance with FASB Statement  No. 121, 'Accounting for the  Impairment
of  Long-Lived Assets and for Long-Lived Assets  to be Disposed of', the Company
records impairment losses  on long-lived  assets used  in operations,  including
goodwill  and intangible assets, when events and circumstances indicate that the
assets might  be  impaired and  the  undiscounted  cash flows  estimated  to  be
generated by those assets are less than the carrying amounts of those assets.
 
(NOTE C) -- FIXED ASSETS:
 
     Fixed assets consists of the following:
 
<TABLE>
<CAPTION>
                                                                                              LIFE
                                                                                         --------------
 
<S>                                                                        <C>           <C>
Furniture and fixtures..................................................   $  284,482    7 to 15 years
Machinery and equipment.................................................      413,004    5 to 15 years
Leasehold improvements..................................................      398,988    Life of leases
                                                                           ----------
     Total..............................................................    1,096,474
Less accumulated depreciation...........................................      162,096
                                                                           ----------
     Balance............................................................   $  934,378
                                                                           ----------
                                                                           ----------
</TABLE>
 
                                      F-8
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
(NOTE D) -- NOTES PAYABLE:
 
     The Company has borrowed $68,947 from a bank pursuant to two line of credit
agreements.  The full amount was repaid  in January 1996. The agreements provide
for aggregate borrowings of up to $70,000 with interest payable at 15.25%.
 
     In addition,  the Company  owes $29,809  pursuant to  two equipment  loans,
payable  in  monthly  installments  of principal  and  interest  totaling $1,940
through December 1997.
 
(NOTE E) -- STOCKHOLDER AND PARTNER LOANS:
 
     Stockholder and  partner loans  are payable  $200,000 upon  closing of  the
Offering,  $175,000 from the first proceeds to  the Company from the exercise of
the underwriter's over-allotment option in the Offering, and the balance monthly
with interest at  10% commencing  January 1997. If  the offering  does not  take
place  the loans are payable  monthly with interest at  10% commencing July 1996
through June 2001. Assuming the repayment of $375,000 of stockholder and partner
loans had been repaid from the proceeds of the Offering at the later of  January
1, 1995 or the date of the loan, supplemental loss per share would be $(.32) for
1995.
 
(NOTE F) -- COMMITMENTS AND CONTINGENCIES:
 
(1) OPERATING LEASES:
 
     The  Company leases its commissary space  and store locations under various
operating leases  which expire  between  December 1996  and March  1999.  Future
minimum rental payments as of December 31, 1995 are approximately as follows:
 
<TABLE>
<CAPTION>
YEAR ENDING
DECEMBER 31,                                                                          AMOUNT
- ----------------------------------------------------------------------------------   --------
 
<S>                                                                                  <C>
1996..............................................................................   $176,166
1997..............................................................................    148,596
1998..............................................................................    138,720
1999..............................................................................     20,573
                                                                                     --------
     Total........................................................................   $484,055
                                                                                     --------
                                                                                     --------
</TABLE>
 
     Rent  expense for the years  ended December 31, 1995  and December 31, 1994
was $170,526 and $130,299, respectively. Rent expense under the Company's  lease
for  its commissary and one store,  which provides for scheduled rent increases,
is recognized on a straight-line basis over the term of the lease.
 
(2) EMPLOYMENT AGREEMENTS:
 
     The Company  intends  to  enter  into  three  year  employment  agreements,
effective as of January 1, 1996 with two officers providing for aggregate annual
salaries  of $250,000, increasing to $330,000 after the closing of the Offering,
with annual increments of 10%.
 
     The Company has also entered into  an agreement with an employee  providing
for an annual salary of $85,000 though December 31, 1998.
 
(NOTE G) -- INCOME TAXES:
 
     If the Company had been subject to tax as a C corporation, there would have
been  no pro forma income tax expense for  the years ended December 31, 1995 and
December 31, 1994. Also, in accordance with  SFAS 109, a pro forma deferred  tax
asset    of   approximately    $711,000   and    $379,000   at    December   31,
 
                                      F-9
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
1995 and  December  31,  1994, respectively,  attributable  principally  to  net
operating  loss carryforwards would be fully reserved because the realization of
such benefit could not be established.
 
(NOTE H) -- FRANCHISES:
 
     During 1995  the  Company  entered into  franchise  agreements  for  twelve
stores,  none of  which were  opened as  of December  31, 1995.  During 1994 the
Company entered  into franchise  agreements for  two stores,  one of  which  was
opened  in each of 1995 and 1994. At December 31, 1995 there were two franchised
stores and three Company owned stores  in operation. Deferred franchise fees  at
December  31, 1995 and December  31, 1994 represent fees  received in advance of
store openings.
 
(NOTE I) -- COMMON STOCK:
 
     The Company intends to adopt its 1996 Performance Equity Plan (the  'Plan')
which  provides for  the issuance of  awards of  up to 350,000  shares of common
stock to employees, officers, directors and consultants. The awards may  consist
of  incentive  stock  options, nonqualified  options,  restricted  stock awards,
deferred stock awards, stock appreciation  rights and other awards as  described
in  the  Plan. Although  no awards  have yet  been granted  under the  Plan, the
Company has agreed to issue options to purchase 15,000 shares of common stock to
an employee at an exercise price of $4.00 per share.
 
(NOTE J) -- BRIDGE FINANCING:
 
     In January  1996, the  Company completed  a bridge  financing, pursuant  to
which  it issued (i)  an aggregate of $1,000,000  principal amount of promissory
notes, which bear  interest at  the rate  of 8%  per annum  and are  due on  the
earlier of the completion of the Offering or July 19, 1997 and (ii) the right to
receive upon the completion of the Offering an aggregate of 500,000 bridge units
and  500,000  Class  B  redeemable  common  stock  purchase  warrants  ('Class B
warrants'). Each  bridge unit  consists of  one share  of common  stock and  one
warrant  identical to  the Class  A warrants  described in  Note K.  Two Class B
warrants, together, will  entitle the  holder to  purchase one  share of  common
stock  for  $8.00 during  the three-year  period commencing  one year  after the
completion of  the Offering.  The  bridge units  and  Class B  warrants  contain
registration  rights  and  the  Company  intends  to  register  such  securities
simultaneously with the  Offering. The units  and warrants have  been valued  at
$684,000  and will be accounted for as  a debt discount increasing the effective
interest rate on the notes to 169%.
 
(NOTE K) -- INITIAL PUBLIC OFFERING:
 
     The Company intends to offer securities to the public in an initial  public
offering.  In connection therewith, the Company has incurred expenses of $25,000
through December 31, 1995 and expects to incur significant other expenses which,
if the Offering does not  take place, will be  charged to expense. The  Offering
consists  of 1,125,000 units, each unit consisting  of one share of common stock
and one Class A warrant which entitles the holder thereof to purchase one  share
of  common stock at $4.50 per share  for a three-year period commencing one year
after the effective date of the Offering.
 
                                      F-10

<PAGE>
<PAGE>
_____________________________                      _____________________________
 
  NO  DEALER, SALESPERSON OR  ANY OTHER PERSON  HAS BEEN AUTHORIZED  TO GIVE ANY
INFORMATION OR  TO MAKE  ANY REPRESENTATIONS  IN CONNECTION  WITH THIS  OFFERING
OTHER  THAN  THOSE CONTAINED  IN THIS  PROSPECTUS  AND, IF  GIVEN OR  MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY  OR BY THE  UNDERWRITER. THIS PROSPECTUS  DOES NOT CONSTITUTE  AN
OFFER  TO SELL OR A SOLICITATION OF AN  OFFER TO BUY ANY SECURITY OTHER THAN THE
SECURITIES OFFERED BY THIS PROSPECTUS, OR AN OFFER TO SELL OR A SOLICITATION  OF
AN  OFFER TO BUY ANY SECURITIES BY ANY  PERSON IN ANY JURISDICTION IN WHICH SUCH
OFFER OR SOLICITATION  IS NOT AUTHORIZED  OR IS UNLAWFUL.  THE DELIVERY OF  THIS
PROSPECTUS  SHALL NOT, UNDER ANY CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THE
INFORMATION HEREIN IS  CORRECT AS OF  ANY TIME  SUBSEQUENT TO THE  DATE OF  THIS
PROSPECTUS.
 
                            ------------------------
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                                               PAGE
                                                                                                                               ----
 
<S>                                                                                                                            <C>
Prospectus Summary..........................................................................................................     3
Prospective Combination.....................................................................................................     7
Risk Factors................................................................................................................     7
Use of Proceeds.............................................................................................................    13
Dilution....................................................................................................................    14
Capitalization..............................................................................................................    15
Dividend Policy.............................................................................................................    15
Management's Discussion and Analysis of Financial Condition and Results of Operations.......................................    16
Business....................................................................................................................    19
Management..................................................................................................................    26
Principal Shareholders......................................................................................................    28
Certain Relationships and Related Transactions..............................................................................    29
Description of Securities...................................................................................................    30
Shares Eligible for Future Sale.............................................................................................    33
Underwriting................................................................................................................    34
Legal Matters...............................................................................................................    36
Experts.....................................................................................................................    36
Available Information.......................................................................................................    36
Index to Financial Statements...............................................................................................   F-1
</TABLE>
 
   
                            ------------------------
  UNTIL  JUNE 3, 1996,  ALL DEALERS EFFECTING TRANSACTIONS  IN THE UNITS, COMMON
STOCK AND WARRANTS, WHETHER  OR NOT PARTICIPATING IN  THIS DISTRIBUTION, MAY  BE
REQUIRED  TO DELIVER  A PROSPECTUS.  THIS IS  IN ADDITION  TO THE  OBLIGATION OF
DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT  TO
THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
    
 
                                1,125,000 UNITS
 
                                     [LOGO]
 
                             BIG  CITY  BAGELS, INC.
 
                           -------------------------
                                   PROSPECTUS
                           -------------------------
 
                                 MONROE PARKER
                                SECURITIES, INC.
 
   
                                  MAY 7, 1996
    
 
_____________________________                      _____________________________

<PAGE>
<PAGE>
                                                                  Rule 424(b)(3)
                                                                  No. 333-2154



   
                             BIG CITY BAGELS, INC.
                    500,000 BRIDGE UNITS, 500,000 SHARES OF
                  COMMON STOCK AND 500,000 CLASS A REDEEMABLE
                         COMMON STOCK PURCHASE WARRANTS
    
 
[LOGO]
 
    Pursuant  to the  Registration Statement  of which  this Prospectus  forms a
part, the  Company is  making an  initial public  offering (the  'Offering')  of
1,125,000  units  (the 'Units'),  each Unit  consisting of  one share  of common
stock, $.001 par value per share (the 'Common Stock') and one Class A Redeemable
Common Stock Purchase Warrant (the 'Warrants'). Each Warrant entitles the holder
to purchase one  share of Common  Stock for $4.50  during the three-year  period
commencing  one year after the  date of this Prospectus.  The Company may redeem
the  Warrants,  with  the  consent  of  Monroe  Parker  Securities,  Inc.   (the
'Underwriter'),  at a price  of $.05 per  Warrant at any  time after they become
exercisable upon not less than  30 days' prior written  notice if the last  sale
price  of the Common Stock  has been at least $7.00  per share on 20 consecutive
trading days  ending within  ten  days prior  to the  date  on which  notice  of
redemption  is given. The Company may redeem the Warrants without the consent of
the Underwriter on  the same terms,  provided that  the last sale  price of  the
Common  Stock has been at  least $8.00 per share  on 20 consecutive trading days
ending within ten days prior to the date on which notice of redemption is given.
 
    In January  1996, the  Company  completed a  bridge financing  (the  'Bridge
Financing'),  pursuant  to  which  it  issued  an  aggregate  of  (i) $1,000,000
principal amount of promissory notes (the 'Bridge Notes') and (ii) the right  to
receive  upon completion  of the Offering  an aggregate of  500,000 bridge units
(the 'Bridge  Units')  and 500,000  Class  B Redeemable  Common  Stock  Purchase
Warrants  (the 'Class B  Warrants'). Each Bridge  Unit consists of  one share of
Common Stock and one Warrant. Two Class B Warrants together, entitle the  holder
to  purchase one  share of Common  Stock for  $8.00 per share  during the period
commencing one year after the completion of the Offering.
 
   
    The Registration  Statement  of which  this  Prospectus forms  a  part  also
registers  up to 500,000 Bridge Units on behalf of certain persons (the 'Selling
Securityholders') that may be sold by them for their accounts from time to  time
in  open market transactions. The Bridge Units and the Common Stock and Warrants
comprising  the  Bridge  Units  are  collectively  referred  to  herein  as  the
'Registered  Bridge Securities.' The Registered Bridge Securities offered by the
Selling Securityholders are not part  of the underwritten Offering. The  Selling
Securityholders may not sell the Registered Bridge Securities until June 7, 1997
without the prior consent of the Underwriter.
    
                            ------------------------
 
THE  SECURITIES OFFERED HEREBY  ARE SPECULATIVE AND INVOLVE  A HIGH DEGREE OF
   RISK AND IMMEDIATE SUBSTANTIAL DILUTION AND SHOULD  NOT BE PURCHASED BY
     INVESTORS WHO CANNOT AFFORD THE LOSS OF  THEIR  ENTIRE INVESTMENT.
          SEE 'RISK  FACTORS' AT PAGE 7 AND 'DILUTION' AT PAGE 14.
                            ------------------------
THESE SECURITIES  HAVE  NOT  BEEN  APPROVED OR  DISAPPROVED  BY  THE  SECURITIES
   AND  EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES  COMMISSION
       PASSED  UPON  THE ACCURACY  OR  ADEQUACY OF  THIS  PROSPECTUS. ANY
             REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>

                                                                      PRICE TO        UNDERWRITING DISCOUNTS      PROCEEDS TO
                                                                       PUBLIC           AND COMMISSIONS(1)         COMPANY(2)
<S>                                                              <C>                  <C>                      <C>
 
Per Unit.......................................................        $4.00                   $.40                  $3.60
Total(3).......................................................      $4,500,000              $450,000              $4,050,000
</TABLE>
 
(1) Does not include a 3% nonaccountable expense allowance which the Company has
    agreed to pay to the Underwriter. The Company also has agreed to sell to the
    Underwriter an option (the 'Unit Purchase Option') to purchase 112,500 Units
    and to  indemnify the  Underwriter  against certain  liabilities,  including
    liabilities  under the Securities  Act of 1933,  as amended (the 'Securities
    Act'). See 'Underwriting.'
 
(2) Before  deducting   expenses  payable   by   the  Company,   including   the
    nonaccountable  expense allowance in the amount of $135,000 ($155,250 if the
    Underwriter's over-allotment  option is  exercised  in full),  estimated  at
    $485,000.
 
(3) The  Company has  granted the Underwriter  an option,  exercisable within 30
    days from the date of this Prospectus, to purchase up to 168,750  additional
    Units on the same terms set forth above, solely for the purposes of covering
    over-allotments, if any. If such over-allotment option is exercised in full,
    the  total  Price  to  Public, Underwriting  Discounts  and  Commissions and
    Proceeds to  the  Company  will  be  $5,175,000,  $517,500  and  $4,657,500,
    respectively. See 'Underwriting.'
                            ------------------------
 
   
    The Units are being offered by the Underwriter, subject to prior sale, when,
as  and if delivered to and accepted  by the Underwriter and subject to approval
of  certain  legal  matters  by  counsel  and  certain  other  conditions.   The
Underwriter  reserves the right to withdraw  this Offering pursuant to the terms
of the Underwriting Agreement and to reject any order in whole or in part. It is
expected that delivery  of certificates representing  the securities  comprising
the Units offered hereby will be made against payment therefor at the offices of
the Underwriter in Purchase, New York on or about May 13, 1996.
    
                            ------------------------

                         MONROE PARKER SECURITIES, INC.
 
                            ------------------------
 
   
                   THE DATE OF THIS PROSPECTUS IS MAY 7, 1996
    


<PAGE>
<PAGE>


                                      [PHOTO]


Big City  Bagels'r'  and A  Bigger  Bagel for  Less  Dough!'r' is  a  registered
trademark and service mark, respectively, of the Company.

 
                            ------------------------
IN  CONNECTION  WITH THIS  OFFERING, THE  UNDERWRITER  MAY OVER-ALLOT  OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICES OF THE UNITS,  COMMON
STOCK  AND WARRANTS AT LEVELS  ABOVE THOSE WHICH MIGHT  OTHERWISE PREVAIL IN THE
OPEN MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
                                                   
                                              2
<PAGE>
<PAGE>
                               PROSPECTUS SUMMARY
 
     The  following summary  is qualified in  its entirety by  reference to, and
should be read in conjunction with, the more detailed information and  financial
statements  (including notes  thereto) appearing  elsewhere in  this Prospectus.
Each prospective investor  is urged  to read  this Prospectus  in its  entirety.
Unless  otherwise indicated, the information in  this Prospectus gives effect to
(i) the 28,187.5-for-1 stock split in the form of a stock dividend of the Common
Stock declared by the Company on March 5, 1996 and to be effected on the date of
the closing  of  this  Offering  (the 'Stock  Split');  and  (ii)  the  proposed
combination  of  Pumpernickel  Partners, L.P.  and  the Company  to  be effected
immediately prior to the closing of this Offering, and assumes that the  Selling
Securityholders   will  exercise  their  right   to  receive  the  Bridge  Units
simultaneously with the closing of this Offering. See 'Prospective Combination.'
 
                                  THE COMPANY
 
     Big City Bagels  is a  New York  corporation that  operates and  franchises
upscale  bagel bakery cafes  under the Company's  registered trademark 'Big City
Bagels'r'.' These stores sell a wide  variety of oversized, fresh baked  bagels,
including  unique specialty bagels, and cream  cheese spreads, muffins and other
bakery products for take-out and eat-in consumption. Big City Bagels stores also
sell salads, sandwiches, specialty coffees and other beverages. The Company owns
three stores, two  of which are  located in  Costa Mesa, California  and one  of
which  is located in Laguna Niguel, California.  The Company also sells Big City
Bagels franchises. Currently, there are  eight franchises open and operating  in
California,  Minnesota, Utah and Arizona. As of the date of this Prospectus, the
Company has  sold franchises  to open  an  additional 30  stores, which  are  in
various  stages of development. The Company also sells its products wholesale to
commercial accounts and food service operators.
 
     The  Company  seeks  to  ensure  a  high  quality,  consistent  product  by
controlling  the preparation and  distribution of its  bagel dough, muffin mixes
and  cream  cheese  spreads.  This  control  is  maintained  by  using  regional
commissaries  in  which bagel  dough and  other products  are prepared  and then
delivered to  surrounding Company-owned  stores  and franchises.  The  Company's
bagels  are then  baked in  each store  daily in  accordance with  the Company's
quality control  guidelines using  a traditional  technique which  requires  the
bagels  to be boiled and then baked. The Company currently owns and operates one
commissary located in Costa Mesa,  California, which services most existing  Big
City  Bagels stores. The Company  also has assisted one  of its franchisees, who
entered into an area development agreement with the Company to open 12 stores in
the Minneapolis/St. Paul, Minnesota area, in establishing a commissary owned and
operated by  such  franchisee  in  Minneapolis to  service  these  stores.  This
commissary  is  required  to  adhere to  the  Company's  strict  quality control
guidelines. The Company distributes  its bagel dough and  other products to  its
franchises  in California, Utah and Arizona  under a distribution agreement with
Sysco Food Services of Los Angeles,  Inc. ('Sysco'). The Company may enter  into
similar agreements with distributors throughout the country as additional stores
are  opened or may distribute its bagel dough and other products itself to these
stores.
 
     The Company's objective is to become a leading national bagel store  chain.
The  Company intends  to achieve this  objective by (i)  expanding its franchise
operations; (ii)  increasing  the  number of  Company-owned  stores  by  opening
additional  stores  and acquiring  existing bagel  stores  or chains;  and (iii)
increasing revenues  from  sales  to commercial  and  wholesale  accounts.  With
respect  to its franchise  operations, the Company  believes that its consistent
product quality,  visually-appealing, upscale  store design  and  well-organized
business  operations will enable  the Company to  secure experienced, multi-unit
franchisees to operate its  stores. In order  to attract potential  franchisees,
the  Company plans  to use a  portion of the  proceeds of this  Offering to open
Company-owned flagship  stores  in  strategic geographic  locations  around  the
country.  Such franchises would be serviced  by regional commissaries, which the
Company plans to use as additional  stores are opened. The Company also  intends
to expand by acquiring existing bagel stores or chains and possibly other retail
enterprises   that  the  Company  believes   will  complement  and  enhance  its
operations. In  determining whether  to make  an acquisition,  the Company  will
consider,  among other things, the size, location and existing operations of the
acquisition candidate, as well as such candidate's potential to maximize  growth
and  increase  revenues.  Although  the  Company  regularly  evaluates  possible
acquisition opportunities, as of the date of this
 
                                       3
 
<PAGE>
<PAGE>
Prospectus,  the  Company  is  not  a  party  to  any  agreements,  commitments,
arrangements or understandings with respect to any acquisition.
 
     In  January 1996,  the Company  completed a  bridge financing  (the 'Bridge
Financing'), pursuant  to  which  it  issued  an  aggregate  of  (i)  $1,000,000
principal  amount of promissory notes (the  'Bridge Notes'), which bear interest
at the rate  of 8%  per annum  and are due  and payable  on the  earlier of  the
completion  of this Offering or July 19, 1997 and (ii) the right to receive upon
completion of this  Offering an aggregate  of 500,000 Bridge  Units and  500,000
Class B Warrants. Each Bridge Unit consists of one share of Common Stock and one
Warrant.  Two Class B Warrants together, will entitle the holder to purchase one
share of  Common  Stock  for  $8.00  per  share  during  the  three-year  period
commencing  one  year after  the  completion of  this  Offering. The  Company is
registering for  sale on  the Registration  Statement of  which this  Prospectus
forms  a part, the Bridge Units and the Common Stock and Warrants comprising the
Bridge Units. See 'Description of Securities -- Bridge Units.'
 
     The Company was incorporated in the State of New York on December 14, 1992.
Its principal executive offices are located at 99 Woodbury Road, Hicksville, New
York 11801 and its telephone number is (516) 932-5050.
 
                                  THE OFFERING
 
   
<TABLE>

<S>                                            <C>
Securities Offered...........................  1,125,000 Units, each Unit consisting of one share of Common Stock
                                               and one Warrant. Each Warrant entitles the holder to purchase  one
                                               share  of  Common Stock  for  $4.50 during  the  three-year period
                                               commencing one year after the date of this Prospectus. The Company
                                               may redeem the Warrants, with the consent of the Underwriter, at a
                                               price  of  $.05  per  Warrant  at  any  time  after  they   become
                                               exercisable  upon not less  than 30 days'  prior written notice if
                                               the last sale price  of the Common Stock  has been at least  $7.00
                                               per  share on 20  consecutive trading days  ending within ten days
                                               prior to the  date on  which notice  of redemption  is given.  The
                                               Company  may  redeem  the  Warrants  without  the  consent  of the
                                               Underwriter on the same terms,  provided that the last sale  price
                                               of  the  Common Stock  has been  at  least $8.00  per share  on 20
                                               consecutive trading days ending within ten days prior to the  date
                                               on  which  notice of  redemption is  given.  The Common  Stock and
                                               Warrants comprising  the  Units  are  immediately  detachable  and
                                               separately tradeable. See 'Description of Securities.'
Nasdaq SmallCap Market Symbols(1)............  Units:                         BIGCU
                                               Common  Stock:                 BIGC
                                               Warrants:                      BIGCW
Common Stock Outstanding Prior to the
  Offering...................................  3,000,000 shares(2)
Common Stock to be Outstanding After the
  Offering...................................  4,625,000 shares(3)
</TABLE>
    
 
- ------------
 
(1) The  Company may terminate the quotation of the Units on the Nasdaq SmallCap
    Market ('Nasdaq'), with the Underwriter's consent, at any time commencing on
    the 30th  day  after the  date  of this  Prospectus  without notice  to  the
    Company's  securityholders  upon  not less  than  15 days'  prior  notice to
    Nasdaq.
 
(2) Does not  include 500,000  shares of  Common Stock  included in  the  Bridge
    Units.
 
(3) Includes  500,000  shares  of  Common Stock  included  in  the  Bridge Units
    issuable at the closing  of this Offering upon  the exercise by the  Selling
    Securityholders of their right to receive the Bridge Units.
 
                                       4
 
<PAGE>
<PAGE>
                                USE OF PROCEEDS
 
     The  Company intends  to apply  the net proceeds  of this  Offering to open
Company-owned flagship stores; repay  the Bridge Notes;  expand or relocate  the
Company's  Costa Mesa,  California commissary and  possibly establish additional
commissaries; partially repay indebtedness owed  to certain of its  shareholders
(the  'Shareholder  Loans');  increase marketing,  promotional,  advertising and
public relations activities aimed at  both customers and potential  franchisees;
and for working capital and general corporate purposes. See 'Use of Proceeds.'
 
                                  RISK FACTORS
 
     The  securities offered hereby are speculative and involve a high degree of
risk and immediate substantial dilution and should not be purchased by investors
who cannot afford  the loss of  their entire investment.  See 'Risk Factors'  at
page 7 and 'Dilution' at page 14.
 
                         SUMMARY FINANCIAL INFORMATION
 
     The  summary  financial information  set forth  below  is derived  from and
should be read in conjunction with the financial statements, including the notes
thereto, appearing elsewhere in this Prospectus.
 
   
<TABLE>
<CAPTION>
                                                                                         YEAR ENDED DECEMBER 31,
                                                                                         ------------------------
                                                                                            1994          1995
                                                                                         ----------    ----------
<S>                                                                                      <C>           <C>
Statement of Operations Data:
     Total revenues...................................................................   $  544,135    $1,550,255
     Total costs and expenses.........................................................    1,302,728     2,377,104
     Net (loss) -- historical.........................................................     (758,593)     (826,849)
     Pro forma adjustment:
          Increase in officers' salaries(1)...........................................                    212,333
     Net (loss) -- pro forma..........................................................                 (1,039,182)
     Pro forma net (loss) per common share(2).........................................       --              (.35)
     Pro forma weighted average common shares outstanding.............................       --         3,000,000
</TABLE>
    
 
<TABLE>
<CAPTION>
                                                                                    DECEMBER 31, 1995
                                                                      ---------------------------------------------
                                                                        ACTUAL       PRO FORMA(3)    AS ADJUSTED(4)
                                                                      -----------    ------------    --------------
<S>                                                                   <C>            <C>             <C>
Balance Sheet Data:
     Total assets..................................................   $ 1,137,631     $1,390,933       $4,725,330
     Working capital (deficit).....................................      (795,936)      (795,936)       2,763,461
     Total liabilities.............................................     1,210,785      1,210,785        1,010,785
     Accumulated deficit...........................................    (1,303,610)       --              (714,145)
     Total stockholders' equity (deficiency).......................       (73,154)       180,148        3,714,545
</TABLE>
 
- ------------
 
(1) Gives effect to the salaries specified under the employment agreements as if
    the agreements were in effect from the later of January 1, 1995 or the  date
    of employment.
 
(2) Assuming  $375,000  of shareholder  and partner  loans  was repaid  from the
    proceeds of this Offering as of the later of January 1, 1995 or the date  of
    the loans, supplemental loss per share would be ($.32).
 
(3) Gives  effect to the  exchange of the  partnership interests in Pumpernickel
    Partners, L.P. for  181,250 shares  of the  Company's Common  Stock and  the
    termination   of  the  Company's  S  corporation  status.  See  'Prospective
    Combination.'
 
(4) Gives effect to the sale of the Units offered hereby and the application  of
    the  estimated net  proceeds therefrom.  See 'Use  of Proceeds.'  Also gives
    effect to the recognition of a non-cash
 
                                              (footnotes continued on next page)
 
                                       5
 
<PAGE>
<PAGE>
(footnotes continued from previous page)
    charge of an aggregate of $693,542 of debt issuance costs and original issue
    discount to  be incurred  in the  quarter  ending March  31, 1996  and  upon
    closing of this Offering.
 
     Unless  otherwise indicated,  the information  in this  Prospectus does not
give effect to the exercise of the Underwriter's over-allotment option, the Unit
Purchase Option or the Warrants included  in the Units offered hereby, and  does
not  include: (i) 350,000 shares of Common  Stock reserved for issuance upon the
exercise  of  options  granted  or  to  be  granted  under  the  Company's  1996
Performance  Equity Plan (the '1996 Plan');  (ii) 500,000 shares of Common Stock
reserved for  issuance upon  exercise of  the Warrants  included in  the  Bridge
Units;  and  (iii) 250,000  shares of  Common Stock  reserved for  issuance upon
exercise of the  Class B Warrants.  See 'Management --  1996 Performance  Equity
Plan' and 'Description of Securities -- Bridge Units.'
 
                                       6

<PAGE>
<PAGE>
                            PROSPECTIVE COMBINATION
 
     Pumpernickel Partners, L.P. ('Pumpernickel Partners') is a Delaware limited
partnership  which currently owns and operates two Big City Bagels franchises in
Costa  Mesa  and  Laguna  Niguel,  California.  Bagel  Partners,  Inc.   ('Bagel
Partners')  is the sole general partner of  Pumpernickel Partners, and owns a 5%
interest in Pumpernickel Partners. Messrs.  Mark Weinreb, Chairman of the  Board
and  Chief Executive Officer of the Company, Stanley Weinreb, Vice President and
a director of the Company, and Stanley Raphael, Secretary and a director of  the
Company,  each own 22.5%  of Bagel Partners, as  well as a  6.9%, 6.9% and 3.45%
limited partnership  interest  in  Pumpernickel  Partners,  respectively.  Jerry
Rosner,  President and a  director of the  Company, owns 10%  of Bagel Partners.
These four individuals are also the sole  shareholders of the Company as of  the
date  of this Prospectus. Immediately prior to the closing of this Offering, all
of the limited partners of Pumpernickel Partners will contribute to the  Company
their   partnership  interests  in   Pumpernickel  Partners,  and   all  of  the
shareholders of Bagel Partners will contribute to the Company all of the capital
stock of Bagel Partners in exchange for an aggregate of 181,250 shares of Common
Stock of the Company (the 'Combination').  The number of shares of Common  Stock
to  be issued in the Combination was  derived by dividing the $725,000 aggregate
capital contributions of  the partners  of Pumpernickel Partners  by the  public
offering price of $4.00 per share (attributing no value to the Warrants included
in  the Units).  For financial  statement purposes,  those shares  issued to the
unaffiliated limited partners are valued at $3.20 per share, which represents  a
discount of 20% from the public offering price per share since these shares have
not  been registered  for resale. As  a result of  the Combination, Pumpernickel
Partners and Bagel Partners will become wholly-owned subsidiaries of the Company
immediately prior  to  the closing  of  the  Offering. As  soon  as  practicable
following   the  closing  of  this  Offering,  the  Company  will  commence  the
liquidation of Pumpernickel Partners  and Bagel Partners,  whereupon all of  the
assets  of Pumpernickel Partners will be owned  directly by the Company. As used
in this Prospectus, except  when the context  otherwise requires, references  to
the  'Company' or 'Big City Bagels' mean  Big City Bagels, Inc. and Pumpernickel
Partners.
 
                                  RISK FACTORS
 
     The securities offered hereby are speculative and involve a high degree  of
risk.  Accordingly, in analyzing an  investment in these securities, prospective
investors should  carefully  consider,  along with  other  matters  referred  to
herein,  the  following risk  factors. No  investor  should participate  in this
Offering unless  such  investor  can  afford  a complete  loss  of  his  or  her
investment.
 
     Limited  Operating History and Revenues; Significant and Continuing Losses;
Accumulated Deficit.  The Company  was  organized in  December  1992 and  has  a
limited  operating  history upon  which an  evaluation  of the  Company's future
performance  and  prospects  can  be  made.  The  Company's  prospects  must  be
considered  in light of  the risks, expenses,  delays, problems and difficulties
frequently encountered in the establishment of a new business in an emerging and
evolving industry  characterized by  intense competition.  Since inception,  the
Company  has  generated limited  revenues and  has incurred  significant losses,
including losses of  $758,593 and  $826,849, respectively, for  the years  ended
December  31, 1994 and 1995. At December  31, 1995, without giving effect to the
Combination, Big City  Bagels, Inc.  had an accumulated  deficit of  $1,303,610.
Pumpernickel  Partners has incurred  losses of $469,544  since inception. Losses
are expected to  continue at least  through 1996. Inasmuch  as the Company  will
continue  to have a high level of operating expenses following this Offering and
will be required to  make significant up-front  expenditures in connection  with
its  proposed expansion  (including salaries  of executive,  marketing and other
personnel), the Company anticipates that  losses will continue until such  time,
if  ever, as the Company is able  to generate sufficient revenues to finance its
operations and the costs of continuing expansion. There can be no assurance that
the Company will be able to generate significant revenues or achieve  profitable
operations. See 'Management's Discussion and Analysis of Financial Condition and
Results of Operations' and Financial Statements.
 
     Working  Capital  Deficit;  Dependence on  Offering  Proceeds  to Implement
Proposed Expansion;  Possible Need  for Additional  Financing. At  December  31,
1995,  the Company  had a  working capital deficit  of $795,936.  The Company is
dependent   on   the    proceeds   of   this    Offering   to   implement    its
 
                                       7
 
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<PAGE>
proposed  expansion and to finance its working capital requirements. The Company
anticipates, based on currently proposed  plans and assumptions relating to  its
operations  (including the costs  associated with its  proposed expansion), that
the  proceeds  of  this  Offering,  together  with  projected  cash  flow   from
operations,  will be sufficient to satisfy its anticipated cash requirements for
at least 12 months following the completion of this Offering. In the event  that
the  Company's plans change, its assumptions change or prove to be inaccurate or
the proceeds of this Offering or cash flow prove to be insufficient to fund  the
Company's   operations  (due   to  unanticipated   expenses,  delays,  problems,
difficulties or otherwise), the Company  may need to seek additional  financing.
There  can be no  assurance that additional  financing will be  available to the
Company on commercially reasonable terms, or  at all. See 'Use of Proceeds'  and
'Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations.'
 
     Dependence on Franchisees.  The Company realizes  a substantial portion  of
its revenues from sales of bagel dough, cream cheese spreads and muffin mixes to
franchisees,  initial franchise and area development fees and continuing royalty
payments from its franchisees. The Company is therefore substantially  dependent
upon  its ability to attract, retain  and contract with suitable franchisees and
the ability of franchisees  to successfully open  and operate their  franchises.
Should  the Company experience difficulty in attracting suitable franchisees, or
the franchisees encounter  business or operational  difficulties, the  Company's
revenues  will  be  adversely  affected. Such  reduction  in  revenues  also may
negatively impact the  Company's ability to  sell new franchises.  Consequently,
the  Company's financial  prospects are directly  related to the  success of its
franchisees in promoting  the Big City  Bagels concept and  the success of  each
store,  over which the Company has no  direct control. There can be no assurance
that the Company will be able to successfully develop new franchises or that the
Company's franchisees will be able  to successfully develop and operate  stores.
See 'Business -- Franchising.'
 
     Uncertainty of Expansion. Currently, eleven Big City Bagels stores are open
and operating. In addition, the Company has sold franchises for an additional 30
stores.  The opening and  success of Big  City Bagels stores  depends on various
factors, including customer acceptance of the  Big City Bagels store concept  in
new  markets, the availability of suitable  sites, the negotiation of acceptable
lease terms for new locations, the  receipt of necessary permits and  regulatory
compliance,  the ability to meet construction schedules, the financial and other
capabilities of the Company and its  franchisees, the ability of the Company  to
successfully  manage this anticipated expansion and to hire and train personnel,
and general economic and business conditions.  Not all of the foregoing  factors
are   within   the   control   of   the   Company   or   its   franchisees.  See
'Business -- Strategy.'
 
     The Company's plans for expansion  include acquiring existing bagel  stores
or  chains and possibly other retail  enterprises that the Company believes will
complement and  enhance its  operations.  No assurance  can  be given  that  the
Company will be able to evaluate successfully the advisability of any particular
acquisition  or  that it  will successfully  integrate,  convert or  operate any
acquired business. The Company's expansion also will require the  implementation
of  enhanced operational and financial systems as well as additional management,
operational and financial resources. Failure to implement these systems and  add
these resources could have a material adverse effect on the Company's results of
operations  and financial condition. There can  be no assurance that the Company
will be able to manage its expanding  operations effectively or that it will  be
able to maintain or accelerate its growth. See 'Business -- Strategy.'
 
     Food  Service  Industry.  Food  service businesses  are  often  affected by
changes in consumer  tastes, national, regional  and local economic  conditions,
demographic  trends,  traffic  patterns and  the  type, number  and  location of
competing businesses. Multi-unit food  service chains such  as the Company  also
can  be substantially adversely  affected by publicity  resulting from poor food
quality, illness, injury or other  health concerns or operating issues  stemming
from  one store  or a  limited number  of stores.  In addition,  factors such as
inflation, increased food,  labor and employee  benefit costs, regional  weather
conditions and the unavailability of experienced management and hourly employees
also  may  adversely  affect  the  food service  industry  in  general,  and the
Company's results  of  operations and  financial  condition in  particular.  See
'Business.'
 
                                       8
 
<PAGE>
<PAGE>
     Quarterly  Fluctuations. The Company's quarterly  results of operations may
be affected  by the  timing of  the opening  of new  stores and  recognition  of
franchise  and  area  development  fees. In  addition,  the  Company's quarterly
results also  could  be  affected  by expenses  associated  with  the  Company's
expansion.
 
     Competition.  The  food  service  industry, in  general,  and  the take-out
sector, in particular, are intensely competitive. The Company competes, and  can
be  expected to  compete, against  well-established food  service companies with
greater product  and  name  recognition  and  larger  financial,  marketing  and
distribution  capabilities than  those of  the Company,  as well  as innumerable
local food establishments that offer similar products. In addition, the  Company
believes  that  the  start-up  costs  associated  with  opening  a  retail  food
establishment offering products similar  to those offered by  the Company, on  a
stand-alone  basis,  are competitive  with  the start-up  costs  associated with
opening a Big City Bagels store and accordingly, are not an impediment to  entry
of  competitors into the retail  bagel business. There can  be no assurance that
the  Company   can   compete   successfully  in   this   complex   market.   See
'Business -- Competition.'
 
     Government  Regulation. The  Company's franchise operations  are subject to
regulation by the Federal  Trade Commission (the 'FTC')  in compliance with  the
FTC's   rule  entitled  Disclosure   Requirements  and  Prohibitions  Concerning
Franchising and  Business  Opportunity  Ventures, which  requires,  among  other
things,  that  the  Company  prepare  and  update  periodically  a comprehensive
disclosure document in connection with the sale and operation of its franchises.
The Company and its franchisees also must comply with state franchising laws and
a wide range of other state and local rules and regulations applicable to  their
business.  Continued  compliance  with  this  broad  federal,  state  and  local
regulatory network is essential and costly  and the failure to comply with  such
regulations  may  have an  adverse effect  on the  Company and  its franchisees.
Violations of  franchising laws  and/or state  laws and  regulations  regulating
substantive  aspects of doing  business in a particular  state could subject the
Company and its  affiliates to rescission  offers, monetary damages,  penalties,
imprisonment  and/or injunctive proceedings. In  addition, under court decisions
in certain states, absolute vicarious liability may be imposed upon  franchisors
based  upon claims  made against  franchisees. Even  if the  Company is  able to
obtain coverage for such claims, there  can be no assurance that such  insurance
will   be  sufficient  to  cover  potential  claims  against  the  Company.  See
'Business -- Government Regulation.'
 
     Dependence  on  Independent  Distributors.   Pursuant  to  a   distribution
agreement,  Sysco distributes the Company's bagel  dough, muffin mixes and cream
cheese spreads to the Company's franchises  in California, Utah and Arizona  and
offers  them a wide variety  of food and paper  products. In connection with its
expansion  plans,  the  Company  may  rely  upon  independent  distributors   to
distribute  its products.  As a result,  the Company  is subject to  the risk of
delays in shipment,  work stoppages and  termination of its  present and  future
distribution  agreements. The  occurrence of  any such events  or the  loss of a
distributor could  adversely affect  the  Company's business  until  alternative
arrangements   were  secured.   Although  the  Company   believes  that  similar
distribution arrangements could be secured with other distributors, there can be
no assurance of this. In the event the Company determines that no distributor is
available to service some or all of its stores in certain locations, the Company
may distribute its bagel dough and other  products itself to these stores. As  a
result,  the  Company would  be  required to  purchase  and/or lease  trucks and
storage facilities  which  would  necessitate  the  expenditure  of  significant
capital. Such expenditures may have an adverse effect on the Company's financial
condition  and results of operations.  See 'Management's Discussion and Analysis
of Financial Condition and Results of Operations.'
 
     Raw Material Cost  Fluctuations; Dependence  on Suppliers.  As the  Company
expands  its Company-owned store operations, the Company's operating results and
financial condition may  be adversely affected  by fluctuations in  the cost  of
flour,  its  primary  raw  material. Such  costs  are  determined  by constantly
changing market forces over which the Company has no control. The Company has no
long-term contracts with any of its suppliers. The loss of any of its  suppliers
could  adversely affect  the Company's  business until  alternative arrangements
were secured. Although the Company  believes that arrangements similar to  those
which  the Company currently has with its  suppliers could be secured with other
suppliers, there can be no assurance  of this. See 'Management's Discussion  and
Analysis of Financial Condition and Results of Operations.'
 
                                       9
 
<PAGE>
<PAGE>
     Dependence  on Key Personnel. The Company's operations are dependent on the
efforts of Mark Weinreb, its Chairman of the Board and Chief Executive  Officer,
and  Jerry  Rosner,  its  President.  Although  the  Company  has  entered  into
three-year employment agreements with  each of Messrs.  Weinreb and Rosner,  the
loss  of the services of these officers  could have a material adverse effect on
the Company, and  there is  no assurance that  a suitable  replacement could  be
found  in the event of the death, disability or resignation of either of Messrs.
Weinreb or Rosner.  The Company has  obtained key-person life  insurance on  the
lives of Messrs. Weinreb and Rosner in the amount of $2 million each.
 
     Continuing Control by Management. Upon completion of this Offering, Messrs.
Mark Weinreb, Jerry Rosner, Stanley Raphael and Stanley Weinreb, each of whom is
also  a  director  of the  Company,  will  beneficially own,  in  the aggregate,
approximately 61.7%  of the  Company's outstanding  Common Stock.  In  addition,
these  persons are parties to a shareholder agreement, pursuant to which each of
them has agreed to vote his shares for  the election of each of the others as  a
director  of the Company as long as each such other person owns at least 100,000
shares of Common Stock. Accordingly, such shareholders, acting together, will be
in a position to effectively control the Company, including the election of  all
of the directors of the Company. See 'Management' and 'Principal Shareholders.'
 
     Broad  Discretion in Application  of Proceeds by  Management; Allocation of
Proceeds to  Repay Indebtedness,  including Loans  from Principal  Shareholders;
Potential   Use  of  Portion  of  Net  Proceeds  for  Unspecified  Acquisitions.
Approximately $415,000 (11.6%) of  the estimated net  proceeds of this  Offering
has   been  allocated  to  working   capital  and  general  corporate  purposes.
Accordingly, the  Company's management  will  have broad  discretion as  to  the
application  of such proceeds. Approximately $1,200,000 (33.7%) of the estimated
net proceeds of this Offering has been allocated to the repayment of the  Bridge
Notes and a portion of the Shareholder Loans and will not be available for other
corporate  purposes. In addition, if  the Underwriter's over-allotment option is
exercised, the first $175,000  in net proceeds received  by the Company will  be
used  to repay a portion of the Shareholder Loans. A portion of the net proceeds
allocated to  working capital  may  be used  by  the Company  for  acquisitions.
Although the Company has no agreement, arrangement or understanding with respect
to  any  acquisition, should  an acquisition  opportunity  be identified  by the
Company,  the  Board  of  Directors  will  have  the  ability  to  approve  such
acquisition without seeking the approval of the shareholders of the Company. See
'Use of Proceeds.'
 
     Immediate and Substantial Dilution. This Offering involves an immediate and
substantial  dilution  of $3.26  (81.5%)  per share  between  the pro  forma net
tangible book value per share after  the Offering and the public offering  price
of  $4.00  per share  (assuming no  value  is attributed  to the  Warrants). See
'Dilution.'
 
     No Dividends. The Company has never paid dividends on its Common Stock. The
Company intends to retain earnings, if any, for use in its business and does not
anticipate paying any cash  dividends in the  foreseeable future. See  'Dividend
Policy.'
 
   
     Shares  Eligible for  Future Sale.  Upon completion  of this  Offering, the
Company will have outstanding  4,625,000 shares of  Common Stock. The  3,000,000
shares  of  Common Stock  outstanding prior  to  this Offering,  as well  as the
500,000 shares of  Common Stock included  in the Bridge  Units, are  'restricted
securities' as that term is defined in Rule 144 under the Securities Act and may
not  be sold unless such sale is registered  under the Securities Act or is made
pursuant to an exemption from  registration under the Securities Act,  including
the  exemption provided by Rule 144. Of such shares, 2,818,750 will be available
for sale  pursuant to  Rule 144  immediately, subject  to the  24-month  lock-up
described  below.  An  additional  681,250 shares  will  be  available  for sale
pursuant to Rule 144 commencing two years  from the date of this Prospectus.  Of
these latter shares, 500,000 have been included in the Registration Statement of
which  this Prospectus forms a part. The holders of these shares have agreed not
to sell  these shares  without the  prior consent  of the  Underwriter until  13
months  after  the  date of  this  Prospectus.  All officers,  directors  and 5%
shareholders of the Company as of the  date of this Prospectus (who hold in  the
aggregate  2,855,456 shares) have agreed that for a period of 24 months from the
date of this  Prospectus (18 months  in the event  that after the  date of  this
Prospectus  the closing bid  price of the Company's  Common Stock exceeds $12.00
for 20 consecutive trading days), they will not sell any of their shares without
the prior consent of the Underwriter. The Company is
    
 
                                       10
 
<PAGE>
<PAGE>
unable to predict the  effect that sales  made under Rule  144 or otherwise  may
have  on the  market price  of the Common  Stock. However,  the possibility that
substantial amounts of Common Stock may be sold in the public market may have an
adverse effect  on  the  market  prices for  the  Company's  Common  Stock.  See
'Underwriting' and 'Shares Eligible for Future Sale.'
 
     No  Assurance  of Public  Market; Determination  of Public  Offering Price;
Possible Volatility of Market Prices. Prior to this Offering, there has been  no
market  for the  Units, Common  Stock or  Warrants. The  initial public offering
price of the Units and the exercise price of the Warrants were determined solely
through negotiations  between  the  Company  and  the  Underwriter  and  do  not
necessarily  reflect the Company's  book value or  other established criteria of
value. There can be  no assurance that  an active market  will develop for  such
securities  or be sustained or that the market  price of a Unit will not decline
below the public offering price or  be subject to wide fluctuations in  response
to quarterly variations in operating results and other events or factors. Recent
history  relating to the  market price of newly  public companies indicates that
the market price of the Units, Common Stock and Warrants may be highly  volatile
following  this  Offering.  In the  absence  of an  established  trading market,
holders of the Company's securities may be  unable to sell their holdings in  an
efficient  manner. See 'Description of  Securities,' 'Shares Eligible for Future
Sale' and 'Underwriting.'
 
     Inexperience of the Underwriter. The Underwriter has been actively  engaged
in the securities brokerage and investment banking business since 1994. However,
the  Underwriter has  engaged in only  limited underwriting  activities and this
Offering is only the second public  offering in which the Underwriter has  acted
as  the  sole underwriter.  There  can be  no  assurance that  the Underwriter's
limited experience  as an  underwriter of  public offerings  will not  adversely
affect  the proposed public offering of the Units, the subsequent development of
a trading market,  if any,  or the  market for  and liquidity  of the  Company's
securities.  Accordingly, purchasers  of the Units  offered hereby  may suffer a
lack of liquidity in their investment or  a material diminution of the value  of
their investment.
 
     Current  Prospectus  and  State Securities  Law  Qualification  Required to
Exercise Warrants. The Company will be able to issue shares of its Common  Stock
upon  exercise  of the  Warrants  only if  there  is then  a  current prospectus
relating to such Common  Stock and only  if such Common  Stock is qualified  for
sale  or exempt from qualification under applicable state securities laws of the
jurisdictions in which the various holders  of the Warrants reside. The  Company
has  undertaken and  intends to  file and keep  current a  prospectus which will
permit the purchase and sale of the Common Stock underlying the Warrants at such
times as  the market  price exceeds  the exercise  price, but  there can  be  no
assurance  that the Company will be able  to do so. Although the Company intends
to seek to qualify for sale the  shares of Common Stock underlying the  Warrants
in  those states in which the securities are  to be offered, no assurance can be
given that such qualification  will occur. The Warrants  may be deprived of  any
value  and the market  for the Warrants  may be limited  if a current prospectus
covering the Common Stock issuable upon the exercise of the Warrants is not kept
effective or if the Warrants cannot be exercised by holders because such  Common
Stock  is not  qualified or  exempt from  qualification in  the jurisdictions in
which the holders of the Warrants then reside. See 'Description of Securities --
Warrants.'
 
     Potential Adverse Effect  of Redemption  of Warrants. The  Warrants may  be
redeemed by the Company, with the consent of the Underwriter, at a price of $.05
per  Warrant at  any time after  they become  exercisable upon not  less than 30
days' prior written notice if the last  sale price of the Common Stock has  been
at  least $7.00 per share on 20  consecutive trading days ending within ten days
prior to the date on which notice of redemption is given. The Company may redeem
the Warrants without the consent of the Underwriter on the same terms,  provided
that  the last sale price of the Common  Stock has been at least $8.00 per share
on 20 consecutive trading days ending within ten days prior to the date on which
notice of  redemption is  given.  Redemption of  the  Warrants could  force  the
holders  to exercise the Warrants  and pay the exercise price  at a time when it
may be disadvantageous for  the holders to  do so, to sell  the Warrants at  the
then current market price when they might otherwise wish to hold the Warrants or
to  accept the redemption price,  which is likely to  be substantially less than
the market value of the Warrants at the time of redemption. See 'Description  of
Securities -- Warrants.'
 
                                       11
 
<PAGE>
<PAGE>
     Possible  Delisting of Securities from Nasdaq System; Risks Associated with
Low-Priced Stocks. The Company's Units, Common Stock and Warrants will be listed
on the  Nasdaq  SmallCap Market  ('Nasdaq')  on  the date  of  this  Prospectus.
However,  in order to continue  to be listed on  Nasdaq, a company must maintain
$2,000,000 in total  assets, a  $200,000 market value  of the  public float  and
$1,000,000  in  total  capital  and surplus.  In  addition,  continued inclusion
requires two market makers and a minimum bid price of $1.00 per share; provided,
however, that if a company  falls below such minimum  bid price, it will  remain
eligible  for continued inclusion  on Nasdaq if  the market value  of the public
float is  at least  $1,000,000 and  the company  has $2,000,000  in capital  and
surplus. The failure to meet these maintenance criteria in the future may result
in the delisting of the Company's securities from Nasdaq and trading, if any, in
the  Company's  securities  would  thereafter  be  conducted  in  the non-Nasdaq
over-the-counter market. As a result of such delisting, an investor may find  it
more  difficult to dispose of, or to obtain accurate quotations as to the market
value of, the  Company's securities.  In addition, if  the Common  Stock was  to
become delisted from trading on Nasdaq and the trading price of the Common Stock
was  to fall below  $5.00 per share, trading  in the Common  Stock would also be
subject to the requirements  of certain rules  promulgated under the  Securities
Exchange  Act of  1934, as  amended ('Exchange  Act'), which  require additional
disclosure by broker-dealers  in connection  with any trades  involving a  stock
defined  as a penny stock (generally, any  non-Nasdaq equity security that has a
market price of less than $5.00 per share, subject to certain exceptions).  Such
rules  require  the  delivery,  prior  to  any  penny  stock  transaction,  of a
disclosure schedule explaining the penny  stock market and the risks  associated
therewith,  and impose various sales practice requirements on broker-dealers who
sell penny stocks  to persons  other than established  customers and  accredited
investors  (generally  institutions).  For  these  types  of  transactions,  the
broker-dealer must make  a special suitability  determination for the  purchaser
and  have received the  purchaser's written consent to  the transaction prior to
sale. The additional  burdens imposed upon  broker-dealers by such  requirements
may  discourage them from effecting transactions  in the Units, Common Stock and
Warrants, which could severely  limit the liquidity of  the Units, Common  Stock
and  Warrants and the ability of purchasers  in this Offering to sell the Units,
Common Stock and Warrants in the secondary market.
 
     Potential Adverse Effect of Issuance of Preferred Stock Without Shareholder
Approval; Restriction  on  Issuance of  Capital  Stock. The  Company's  Restated
Certificate  of  Incorporation authorizes  the issuance  of 1,000,000  shares of
Preferred Stock  with  such  rights,  preferences and  designations  as  may  be
determined  from time to time by the  Board of Directors. Accordingly, the Board
of Directors  is empowered,  without shareholder  approval, to  issue  Preferred
Stock with dividend, liquidation, conversion, voting or other rights which could
adversely  affect the voting power or other  rights of the holders of the Common
Stock and, in certain circumstances, depress the market price of the  securities
offered  hereby. In the event of issuance, the Preferred Stock could be utilized
under certain circumstances as a method of discouraging, delaying or  preventing
a  change  in  control of  the  Company.  Although the  Company  has  no present
intention of issuing shares of Preferred  Stock, there can be no assurance  that
the  Company will not issue shares of Preferred Stock in the future. The Company
has agreed not to issue  any of its shares of  capital stock for 24 months  from
the  date of this Prospectus (18 months in the event that after the date of this
Prospectus the closing bid  price of the Company's  Common Stock exceeds  $12.00
for  20  consecutive trading  days)  without the  prior  written consent  of the
Underwriter, which consent may not be unreasonably withheld. See 'Description of
the Securities -- Preferred Stock' and 'Underwriting.'
 
     Limited Liability of  Directors. As permitted  by the Business  Corporation
Law of New York (the 'BCL'), the Company's Restated Certificate of Incorporation
eliminates  personal liability of a director to the Company and its shareholders
for monetary  damages for  breach of  fiduciary  duty as  a director  except  in
certain  circumstances. Accordingly, except in such circumstances, the Company's
directors will not be liable  to the Company or  its shareholders for breach  of
such duty. See 'Management -- Limitation of Liability of Directors.'
 
                                       12
 
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<PAGE>
                                USE OF PROCEEDS
 
     The  net proceeds to the Company from  the sale of the Units offered hereby
are estimated to be $3,565,000  ($4,152,250 if the Underwriter's  over-allotment
option  is exercised  in full).  The Company intends  to apply  the net proceeds
approximately as follows:
 
           (i) $1,200,000 or 33.7% to open Company-owned flagship stores;
 
           (ii) $1,000,000 or 28.1% for the repayment of the Bridge Notes, which
                bear interest  at the  rate of  8%  per annum  and are  due  and
                payable  on the  earlier of the  completion of  this Offering or
                July 19, 1997. The proceeds from  the Bridge Notes were used  by
                the  Company to purchase equipment  for the Company's commissary
                in California, for general working  capital purposes and to  pay
                certain  expenses  of  this Offering.  As  of the  date  of this
                Prospectus, approximately  $250,000  of the  proceeds  from  the
                Bridge  Financing is still available to  the Company and will be
                used for working capital purposes;
 
          (iii) $600,000 or  16.8% to  expand or  relocate the  Company's  Costa
                Mesa,  California commissary  and possibly  establish additional
                commissaries;
 
           (iv) $200,000 or 5.6% to  repay a portion  of the Shareholder  Loans,
                which  bear interest at the  rate of 10% per  annum and of which
                $200,000 is due and payable upon completion of this Offering, an
                additional $175,000 is due and  payable from the first  proceeds
                derived  from the  exercise of  the Underwriter's over-allotment
                option and the balance is payable in equal monthly  installments
                of  $12,000 commencing January 1997.  The Shareholder Loans were
                used  by  the  Company  to  purchase  equipment,  for  leasehold
                improvements and for general working capital purposes;
 
           (v) $150,000  or  4.2%  for marketing,  promotional,  advertising and
               public relations activities aimed at both customers and potential
               franchisees; and
 
           (vi) $415,000 or  11.6% for  working  capital and  general  corporate
                purposes,  which may  include, among  other things,  salaries of
                additional financial and management personnel, including a chief
                financial officer,  and the  costs of  possible acquisitions  of
                businesses complementary to the Company's operations. Currently,
                the    Company   has   no    plans,   intentions,   commitments,
                understandings  or  arrangements  with   respect  to  any   such
                acquisition.  If  the Underwriter  exercises  the over-allotment
                option in full, the Company will realize additional net proceeds
                of $587,250, $175,000 of which will  be used to repay a  portion
                of  the Shareholder  Loans and  the remainder  will be  added to
                working capital.  Management  will have  significant  discretion
                regarding how and when such proceeds will be applied.
 
     The Company anticipates, based on current plans and assumptions relating to
its  operations,  that the  proceeds of  this  Offering, together  with existing
resources and cash  generated from  operations, if  any, will  be sufficient  to
satisfy  the Company's contemplated  cash requirements for at  least the next 12
months. There can be no assurance, however, that the Company's cash requirements
during this period will not exceed its available resources.
 
     The allocation  of  the net  proceeds  of  this Offering  set  forth  above
represents the Company's best estimates based upon its current plans and certain
assumptions regarding industry and general economic conditions and the Company's
future  revenues and expenditures.  If any of these  factors change, the Company
may find it necessary or advisable to reallocate some of the proceeds within the
above-described categories or to use portions thereof for other purposes.
 
     Proceeds not immediately required for the purposes described above will  be
invested  in  short-term United  States  government securities,  short-term bank
certificates  of  deposit,  money  market  funds  or  other  investment   grade,
short-term, interest-bearing instruments.
 
                                       13
 
<PAGE>
<PAGE>
                                    DILUTION
 
     For  purposes of the following discussion  of dilution and tables, no value
is attributed to the Warrants included in the Units. After giving effect to  the
Combination,  at December  31, 1995,  the Company had  a pro  forma negative net
tangible book value  of $(129,384)  or $(0.04) per  share of  Common Stock.  Net
tangible  book value per share as of  December 31, 1995 represents the amount of
the Company's total  stockholders' equity,  less intangible assets,  as of  such
date,  divided by 3,000,000, the number of shares of Common Stock outstanding as
of such date  after giving effect  to the Combination.  Net tangible book  value
dilution  per share  represents the difference  between the amount  per share of
Common Stock paid by purchasers of Units in this Offering and the pro forma  net
tangible  book value per  share of Common Stock  immediately after completion of
this Offering.
 
     After giving effect  to the  sale of  1,125,000 Units  offered hereby,  the
application  of a  portion of the  net proceeds  to the repayment  of the Bridge
Notes in the aggregate  principal amount of $1,000,000  and the exercise by  the
Selling  Securityholders of  their right  to receive  the Bridge  Units, the pro
forma net tangible book value of the Common Stock as of December 31, 1995, would
have been $3,430,013  or $0.74  per share of  Common Stock.  This represents  an
immediate  increase in net  tangible book value  of $0.78 per  share to existing
shareholders and an immediate dilution in  net tangible book value of $3.26  per
share,  or 81.5%, to purchasers of Units in this Offering, as illustrated in the
following table:
 
<TABLE>
<S>                                                                            <C>       <C>
Public offering price per share.............................................             $4.00
     Pro forma net tangible book value per share at
       December 31, 1995....................................................   $(0.04)
     Increase per share attributable to new investors.......................     0.78
                                                                               ------
Pro forma net tangible book value per share after the Offering..............              0.74
                                                                                         -----
Net tangible book value dilution per share to new investors.................             $3.26
                                                                                         -----
                                                                                         -----
</TABLE>
 
     The following  table summarizes  as of  December 31,  1995, the  difference
between  the existing shareholders and purchasers of Units in this Offering with
respect to the number and percentage of shares of Common Stock to be held  after
completion of this Offering, the amount and percentage of consideration paid and
the average price per share paid:
 
<TABLE>
<CAPTION>
                                              SHARES PURCHASED         TOTAL CONSIDERATION        AVERAGE
                                            --------------------      ---------------------        PRICE
                                             NUMBER      PERCENT        AMOUNT      PERCENT      PER SHARE
                                            ---------    -------      ----------    -------      ---------
 
<S>                                         <C>          <C>          <C>           <C>          <C>
Existing Shareholders and Selling
  Securityholders........................   3,500,000      75.7%      $1,700,000      27.4%        $0.49
New Investors............................   1,125,000      24.3        4,500,000      72.6%        $4.00
                                            ---------    -------      ----------    -------
     Total...............................   4,625,000     100.0%      $6,200,000     100.0%
                                            ---------    -------      ----------    -------
                                            ---------    -------      ----------    -------
</TABLE>
 
                                       14
 
<PAGE>
<PAGE>
                                 CAPITALIZATION
 
     The  following table  sets forth (i)  the capitalization of  the Company at
December 31, 1995, (ii) the pro forma  capitalization of the Company as of  such
date after giving effect to the Combination and the termination of the Company's
S corporation status and (iii) the pro forma capitalization of the Company as of
such  date after giving effect to the  items referred to in the preceding clause
and as  adjusted to  give effect  to the  sale of  the 1,125,000  Units  offered
hereby, the application of the estimated net proceeds therefrom and the exercise
by  the Selling Securityholders of their right  to receive the Bridge Units. See
'Use of Proceeds.' This table should  be read in conjunction with the  Financial
Statements  of the Company and the  related Notes thereto appearing elsewhere in
this  Prospectus.  See  'Management's  Discussion  and  Analysis  of   Financial
Condition  and  Results  of  Operations,'  'Use  of  Proceeds'  and 'Prospective
Combination.'
 
<TABLE>
<CAPTION>
                                                                           DECEMBER 31, 1995
                                                               -----------------------------------------
                                                                 ACTUAL      PRO FORMA    AS ADJUSTED(1)
                                                               ----------    ---------    --------------
 
<S>                                                            <C>           <C>          <C>
Long-term obligations:
     Long-term debt, less current portion...................   $  273,512    $273,512       $  273,512
Stockholders' equity:
     Preferred Stock, $.001 par value, 1,000,000 shares
       authorized; no shares outstanding....................       --           --             --
     Common Stock, $.001 par value, 10,000,000 shares
       authorized; 2,818,750 shares issued and outstanding,
       actual; 3,000,000 shares issued and outstanding, pro
       forma; 4,625,000 shares issued and outstanding, as
       adjusted.............................................        2,819       3,000            4,625
     Additional paid-in capital.............................      972,181     177,148        4,424,065
     Partners' capital......................................      255,456       --             --
     Accumulated deficit....................................   (1,303,610)      --            (714,145)
                                                               ----------    ---------    --------------
          Total stockholders' equity........................      (73,154)    180,148        3,714,545
                                                               ----------    ---------    --------------
          Total capitalization..............................   $  200,358    $453,660       $3,988,057
                                                               ----------    ---------    --------------
                                                               ----------    ---------    --------------
</TABLE>
 
- ------------
 
(1) Gives effect to  the recognition  of a non-cash  charge of  an aggregate  of
    693,542 of debt issuance costs and original issue discount to be incurred in
    the  quarter ending March  31, 1996 and  upon closing of  this Offering. See
    Note J of Notes to Financial Statements.
 
                                DIVIDEND POLICY
 
     The Company has never paid any cash dividends on its Common Stock and it is
currently the intention of the Company not  to pay cash dividends on its  Common
Stock  in the  foreseeable future. Management  intends to  reinvest earnings, if
any, in the  development and  expansion of  the Company's  business. Any  future
declaration  of  cash  dividends will  be  at  the discretion  of  the  Board of
Directors and will depend upon the earnings, capital requirements and  financial
portion of the Company, general economic conditions and other pertinent factors.
 
                                       15

<PAGE>
<PAGE>
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 
     The  following discussion and  analysis should be  read in conjunction with
the Company's  financial statements  and the  notes thereto.  The discussion  of
results,  causes and trends should not be construed to imply any conclusion that
such results or trends will necessarily continue in the future.
 
RESULTS OF OPERATIONS
 
   
     Revenues for  the year  ended December  31, 1995  were $1,550,255,  a  185%
increase from 1994 revenues of $544,135. This increase is primarily attributable
to  an increase in store  and commissary product sales  of $973,993, or 190%, to
$1,486,054 in 1995 from $512,061 in 1994, due to having a full year of wholesale
and retail operations  in 1995.  The Company's stores  opened in  May, June  and
September  1994. In  addition, management  increased the  selling prices  at the
retail stores. Franchise fee revenues were $40,000 in 1995, a 33% increase  over
the  prior  year  amount  of  $30,000.  Revenue  under  franchise  agreements is
recognized when substantially all  of the Company's  initial obligations to  the
franchisee, which include site selection approval, approval of store blueprints,
provision  of operations  and systems guidelines  and manuals  and training, are
fulfilled. This historically has been upon the opening of franchise stores.  The
Company  has unearned franchise  income of $309,250 at  December 31, 1995, which
represents nonrefundable franchise fees which  will be recognized as revenue  as
the  related franchise stores are opened.  The increase in franchise fee revenue
of $10,000 and the increase in  unearned franchise income of $244,250 from  1994
to  1995  are primarily  due  to the  hiring of  a  full-time vice  president of
business development, increased  franchise advertising and  the growth of  brand
name  recognition. In 1994, the Company  entered into one single-store franchise
agreement and  a  12-store area  development  agreement. In  1995,  the  Company
entered  into  agreements  for  three  single-store  franchises  and  three area
development agreements,  each  for three  stores.  Royalty income  increased  by
$21,990  to $22,147 from $157 in  1994, due to a full  year of operations of one
franchise store and partial year operations of another franchise store in 1995.
    
 
     Cost of sales  increased by  $417,885, or 168%,  to $667,394  in 1995  from
$249,509  in 1994.  This increase is  primarily due to  increased product sales.
Cost of sales decreased as  a percentage of product sales  to 45% in 1995,  from
49%  in 1994.  The decrease as  a percentage  of product sales  is attributed to
buying materials at reduced prices, purchasing such materials in bulk quantities
and by obtaining  volume discounts.  Management also  instituted efficiency  and
waste control procedures.
 
     Selling, general and administrative expenses increased by $646,365, or 62%,
to  $1,681,892  in  1995  from  $1,035,527 in  1994.  This  change  is primarily
attributable to the following  factors: (i) Salaries  increased by $276,477,  or
70%,  to $674,443 in  1995, from $397,966  in 1994 due  to the hiring  of a vice
president of business development, training/operations personnel and  additional
administrative  personnel. Two corporate officers  began taking nominal salaries
during 1995. Payroll taxes and related fringe benefits increased proportionately
to salaries. (ii) Rents increased by $40,227, or 31%, to $170,526 in 1995,  from
$130,299  in  1994.  This  change  was  due to  the  rental  of  new  and larger
administrative offices and additional storage space, and a full year of rent for
the Company-owned  stores and  commissary in  1995. (iii)  Promotion and  travel
increased  by $50,877, or 123%,  to $92,147 in 1995,  from $41,270 in 1994. This
increase is attributed to  travel necessary to  sell franchises, visit  proposed
retail  store locations and to provide  on-site store training. (iv) Advertising
increased by $69,060, or  139%, to $118,905  in 1995 from  $49,485 in 1994.  The
increase  is  primarily  due  to  a major  effort  to  promote  franchise sales.
Advertising  also  increased  for  the  retail   stores  as  a  result  of   the
Company-owned  stores  being in  operation  for a  full  year. In  addition, the
Company engaged the services of a public  relations firm in the last quarter  of
1995.  (v)  Utilities increased  by $24,299,  or  64%, to  $62,087 in  1995 from
$37,788 in 1994 as a result of increased product preparation in the Costa  Mesa,
California  commissary and  increased baking in  the stores due  to higher sales
volume and a full year of operations in 1995. The Company expects that  selling,
general  and administrative expenses will increase  significantly in 1996 due to
the Company's obligation to pay each of Mark Weinreb, Chairman of the Board  and
Chief  Executive  Officer of  the Company,  and Jerry  Rosner, President  of the
Company, base annual salaries of $125,000
 
                                       16
 
<PAGE>
<PAGE>
until   completion   of   this    Offering   and   $165,000   thereafter.    See
'Management -- Employment Agreements.'
 
     The net loss for the year ended December 31, 1995 was $826,849, which was a
9%  increase, as compared to a net loss  of $758,593 for the year ended December
31, 1994. The  Company is continuing  to operate at  a loss as  a result of  its
development  of an operating infrastructure  in preparation for franchise sales,
Company store growth  and commissary sales.  Total sales have  yet to reach  the
level  needed to  support the  Company's fixed  overhead. For  1996, the Company
anticipates  that  it  will  increase  its  revenues  through  additional  store
openings, increased royalty income, increased commissary income through sales to
franchise stores, increases in existing store sales, the opening of new Company-
owned stores and increasing its wholesale business. The Company also anticipates
increasing revenues by acquiring other existing bagel stores or chains.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The  Company requires significant capital to fund its working capital needs
and capital expenditures required for expansion. Revenues are not yet sufficient
to support the Company's operating expenses and are not expected to reach such a
level during 1996. Cash  used by operating activities  in 1995 was $280,646  and
capital  expenditures were  $54,181. Cash and  cash equivalents  at December 31,
1995 aggregated $37,991 and the working capital deficit was $795,936.
 
     The Company  has  funded  its operating  losses  and  capital  expenditures
primarily  through capital contributions and Shareholder  Loans and, to a lesser
extent, by utilizing vendor credit and third party borrowings.
 
     Accounts payable and accrued expenses  were $314,050 at December 31,  1995,
compared  to  $124,407 at  December  31, 1994.  The  Company generally  pays its
inventory vendors within  30 days  and has been  able to  purchase inventory  as
required.  In  1995,  the  Company  borrowed  approximately  $100,000  under two
equipment loans and a $70,000 line of  credit. The line of credit was repaid  in
its entirety in the first quarter of 1996 and was not renewed.
 
     Shareholder  Loans  aggregated  $462,468  at  December  31,  1995.  Capital
contributions to  both  Big City  Bagels  and Pumpernickel  Partners  aggregated
$1,700,000.
 
     In  January 1996, the  Company completed its  Bridge Financing, pursuant to
which it issued an aggregate of (i) $1,000,000 principal amount of Bridge  Notes
which  bear interest at the rate of 8% per  annum and are due and payable on the
earlier of the completion of this Offering  or July 19, 1997 and (ii) the  right
to receive upon completion of this Offering an aggregate of 500,000 Bridge Units
and  500,000 Class B Warrants. Each Bridge  Unit consists of one share of Common
Stock and one Warrant. Two Class B Warrants together, will entitle the holder to
purchase one share  of Common Stock  for $8.00 per  share during the  three-year
period  commencing one year after the  completion of this Offering. The proceeds
from the Bridge Financing were used by the Company to purchase equipment for the
Company's commissary in California, for general working capital purposes and  to
pay  certain  expenses of  this Offering.  As  of the  date of  this Prospectus,
approximately $250,000 of the proceeds from the Bridge Financing is available to
the Company and will be used for working capital purposes.
 
     The Company  requires  the  proceeds  of this  Offering,  estimated  to  be
$3,565,000  ($4,152,250 if the Underwriter's  over-allotment option is exercised
in full), to open Company-owned  flagship stores ($1,200,000), repay the  Bridge
Notes  ($1,000,000), expand  or relocate  its Costa  Mesa, California commissary
($600,000),  repay  a  portion  of  the  Shareholder  Loans  ($200,000),  expand
marketing,  promotional, advertising  and public  relations activities  aimed at
both customers and potential franchisees ($150,000) and for working capital  and
general corporate purposes ($415,000).
 
     The  Company expects that  its liquidity will  be significantly impacted in
1996 due to the  Company's obligation to  pay each of  Messrs. Mark Weinreb  and
Jerry  Rosner base annual salaries of $125,000 until completion of this Offering
and $165,000 thereafter. See 'Management -- Employment Agreements.'
 
                                       17
 
<PAGE>
<PAGE>
     The  Company  anticipates  increasing   revenues  and  thereby   generating
operating cash flow in the future by implementing the following actions:
 
      Increasing  Product Sales. The  Company intends to  open new Company-owned
      retail  stores  and  expects  increased  sales  from  its  commissary   in
      California  to new franchise stores. The Company continuously develops new
      products to increase sales and provide a variety of products offered.  The
      Company  expects  to  hire  an advertising  firm  to  help  increase store
      revenues, increase franchise sales and promote brand name recognition. The
      Company is currently  servicing many wholesale  accounts and expects  this
      business  to  grow  due  to  an  increase  in  name  recognition,  product
      acceptance and additional sales efforts.
 
      Expanding Franchise  Operations.  The  Company  will  utilize  capital  to
      increase  franchise sales  by (i)  hiring an  advertising firm  to prepare
      marketing and  promotional  material,  (ii) advertising  in  national  and
      regional  publications and  business magazines  and (iii)  possibly hiring
      additional sales personnel. The Company expects to increase its  franchise
      sales  by  opening Company-owned  flagship  stores in  markets  that would
      generate interest  for experienced  multi-store developers  to enter  into
      area  development  agreements.  Additional  franchise  revenue  should  be
      realized as  stores  open.  The  Company  may  choose  to  develop  a  new
      franchising  opportunity  by  introducing a  'satellite'  concept  for its
      stores to serve other markets.
 
      Making Acquisitions. The Company intends to acquire other bagel stores  or
      complementary  types  of  retail  outlets  which  provide  entry  into new
      markets. It is contemplated that over a period of time, these acquisitions
      will increase revenues significantly.
 
     Although these actions will require significant costs and expenditures, the
Company anticipates,  based on  current plans  and assumptions  relating to  its
operations, that the proceeds of this Offering, together with existing resources
and  cash  generated  from  operations,  if  any,  will  enable  the  Company to
accomplish its  immediate  goals  of  increasing  product  sales  and  expanding
franchise operations, although there can be no assurance of this. If the Company
derives  significant  revenues  from  increasing  product  sales  and  expanding
franchise operations, the  Company should  not require any  capital beyond  that
provided by this Offering to achieve its current business plans. However, if the
Company  were  to  seek to  expand  its  operations through  the  acquisition of
existing bagel stores or chains and  possibly other retail enterprises that  the
Company  believes will complement and enhance its operations or if the expansion
of the Company's retail  and franchise operations requires  more funds than  the
Company  currently anticipates,  the Company  could require  capital beyond that
provided by this Offering.
 
FUTURE CAPITAL EXPENDITURES
 
     As the Company grows and more stores are opened, it may become essential to
relocate and expand the  Costa Mesa, California commissary  and, as new  regions
are   developed,  to  open  additional  commissaries  to  service  these  areas.
Additional equipment, computers  and leasehold improvements  will be needed  for
the  commissaries, the  new retail  Company-owned stores  and the administrative
offices. As the Company expands, it expects to hire a director of operations,  a
chief  financial officer, a training  facilitator manager and additional support
personnel as  needed.  The  Company  has engaged  the  services  of  an  outside
consulting firm to evaluate its current commissary operations and to help set up
a  strategic plan  to support  the Company's  growth and  expansion. The Company
expects to hire an  advertising agency to help  increase franchise sales and  to
prepare  advertisements  to increase  store  revenues. The  Company  engaged the
services of a public relations firm in  the last quarter of 1995 and expects  to
increase  efforts to promote the Big City  Bagels name to gain stronger national
recognition.
 
                                       18
 
<PAGE>
<PAGE>
                                    BUSINESS
 
OVERVIEW
 
     Big City Bagels  is a  New York  corporation that  operates and  franchises
upscale  bagel bakery cafes  under the Company's  registered trademark 'Big City
Bagels'r'.' These stores sell a wide  variety of oversized, fresh baked  bagels,
including  unique specialty bagels, and cream  cheese spreads, muffins and other
bakery products for take-out and eat-in consumption. Big City Bagels stores also
sell salads, sandwiches, specialty coffees and other beverages. The Company owns
three stores, two  of which are  located in  Costa Mesa, California  and one  of
which  is located in Laguna Niguel, California.  The Company also sells Big City
Bagels franchises. Currently, there are  eight franchises open and operating  in
California,  Minnesota, Utah and Arizona. As of the date of this Prospectus, the
Company has  sold franchises  to open  an  additional 30  stores, which  are  in
various  stages of development. The Company also sells its products wholesale to
commercial accounts and food service operators.
 
INDUSTRY BACKGROUND
 
     The increased  demand by  American consumers  for healthy,  appetizing  and
economical  food  products  has  impacted the  consumer  food  products industry
significantly. The Company believes that American consumers are actively seeking
inexpensive ways to  reduce fat intake  and improve the  nutritional content  of
their  diets  without having  to sacrifice  flavor.  Not only  do bagels  have a
significantly lower fat  content than  foods typically  purchased for  breakfast
take-out  such  as  donuts and  pastries,  but  they are  tasty,  satisfying and
inexpensive. Accordingly, the Company believes that consumers perceive bagels to
be a healthy alternative and a good value.
 
     The  popularity  of  bagels  has  increased  significantly  throughout  the
country.  One  survey  has reported  that  75%  of Americans  currently  have an
awareness of bagels as compared to 20% only a decade ago. Bagels are believed to
be the fastest growing breakfast food in the United States and industry  surveys
indicate  that national bagel sales were estimated to be in excess of $1 billion
in 1994 and continue to grow at  a rate of approximately 8% per year.  According
to  the  United States  Department of  Commerce,  the average  American consumed
approximately 3.5 pounds of  bagels in 1993,  up nearly 46%  from 2.5 pounds  in
1988.  It  is estimated  that the  average  American consumed  approximately 4.5
pounds of bagels in 1995.
 
     The bagel industry predominantly consists of  small operations of one or  a
few  stores and larger  chains that generally  have the bagel  dough prepared at
each retail  location or  at independently-operated  regional facilities.  As  a
result,  bagel quality can  vary from location to  location within these chains.
The Company believes that its ability  to prepare consistent quality bagels  and
distribute such product nationally places the Company at an advantage over these
chains.  While there  are certain chains  that prepare their  bagels in regional
commissaries similar to the Company's, the Company believes that its  oversized,
freshly  baked bagels and  the visually-appealing, upscale  design of its stores
will enable  the  Company  to  compete successfully  with  such  companies.  See
'Business -- Competition.'
 
STRATEGY
 
     The  Company's objective is to become a leading national bagel store chain.
The Company intends  to achieve this  objective by (i)  expanding its  franchise
operations,  (ii)  increasing  the  number of  Company-owned  stores  by opening
additional stores  and  acquiring existing  bagel  stores or  chains  and  (iii)
increasing  revenues  from  sales  to commercial  and  wholesale  accounts. With
respect to its franchise  operations, the Company  believes that its  consistent
product  quality,  visually-appealing, upscale  store design  and well-organized
business operations will  enable the Company  to secure experienced,  multi-unit
franchisees  to operate its  stores. In order  to attract potential franchisees,
the Company plans  to use a  portion of the  proceeds of this  Offering to  open
Company-owned  flagship  stores  in strategic  geographic  locations  around the
country. Such franchises would be  serviced by regional commissaries, which  the
Company  plans to use as additional stores  are opened. The Company also intends
to expand by acquiring existing bagel stores or chains and possibly other retail
enterprises that the Company
 
                                       19
 
<PAGE>
<PAGE>
believes will complement and enhance  its operations. In determining whether  to
make  an acquisition, the  Company will consider, among  other things, the size,
location and existing operations of the  acquisition candidate, as well as  such
candidate's  potential to  maximize growth  and increase  revenues. Although the
Company regularly evaluates possible acquisition  opportunities, as of the  date
of  this Prospectus, the Company is not  a party to any agreements, commitments,
arrangements or understandings with respect to any acquisition.
 
PRODUCTS AND DISTRIBUTION
 
     The  Company  seeks  to  provide  its  customers  with  consistent  quality
products,  primarily  bagels, cream  cheese spreads  and muffins,  and excellent
service in a  visually-appealing, upscale environment.  The proprietary  recipes
for the Company's unique products were created by Jerry Rosner, President of the
Company,  drawing upon his  20-plus years of  bagel-making experience. Utilizing
these  recipes,  the  Company's  bagel   dough  is  prepared  in  its   regional
commissaries   and  then  delivered  to  surrounding  Company-owned  stores  and
franchises. The  Company's  bagels  are  then  baked  in  each  store  daily  in
accordance  with the  Company's quality  control guidelines  using a traditional
technique which requires the  bagels to be boiled  and then baked. In  addition,
the  Company blends a wide  variety of regular and  low-fat cream cheese spreads
and supplies these spreads, as well as muffin mixes, to its Company-owned stores
and franchises. The  Company purchases cream  cheese from independent  suppliers
and mixes in ingredients at its commissaries. While bagel and cream cheese sales
currently represent a significant portion of retail sales, the stores also offer
a  variety of breakfast and lunch bagel sandwiches, soups, freshly baked muffins
and other bakery products, gourmet coffee and espresso drinks, freshly  squeezed
juices  and a variety of soft drinks. In addition, the Company offers three-foot
party bagels and imaginative catering platters to service its customers.
 
     The Company  believes  that  it  has  developed  significant  know-how  and
technical  expertise for replicating  the Company's bagels  in various locations
and conditions to produce a  high-quality product more commonly associated  with
smaller  bakeries.  The Company  believes this  system  enables Big  City Bagels
stores to  provide  its  customers with  consistent  quality  products,  thereby
helping  to  build  brand  name  awareness  and  customer  loyalty.  The Company
currently owns  and operates  a commissary  located in  Costa Mesa,  California,
which  services  most existing  Big  City Bagels  stores.  The Company  also has
assisted one of its franchisees, who entered into an area development  agreement
with  the Company to open 12 stores in the Minneapolis/St. Paul, Minnesota area,
in  establishing  a  commissary  owned  and  operated  by  such  franchisee   in
Minneapolis  to service these  stores. This commissary is  required to adhere to
the Company's strict  quality control  guidelines. The  Company distributes  its
bagel dough and other products to its franchises in California, Utah and Arizona
under a distribution agreement with Sysco. By supplying the Company-owned stores
and  franchises with  bagel dough,  muffin mixes  and cream  cheese spreads, the
Company is able to control the quality of product sold in the stores.
 
STORE DESIGN AND LOCATIONS
 
     Big City Bagels stores are designed  to be upscale bagel bakery cafes  that
are  efficient as well as  visually appealing. Most of  the products sold in the
stores are  uniquely presented  in large,  attractive display  cases to  provide
customers  with the opportunity to  see the products they  wish to purchase. The
display cases are typically located near the store entrance and where  customers
place their orders to attract customers and promote spontaneous purchases.
 
     The  Company's  store  design  is  adaptable  to  various  site  locations,
including shopping  centers,  free-standing units,  drive-thrus  and  commercial
sites,  which  are  selected  on  heavily-traveled  thoroughfares.  The  Company
believes that its concept also could  be applied to smaller 'satellite'  stores,
such as kiosks located in airports, commercial buildings and shopping malls. Big
City  Bagels  stores are  typically highly  visible  and easily  accessible. The
stores are  generally located  within a  three-mile radius  of at  least  30,000
residents  in an area with a mix  of both residential and commercial properties.
The average store  is approximately 1,600  to 2,000 square  feet with a  seating
capacity of 20 to 60 persons. Although the stores may vary in size, store layout
and   design  are  generally  consistent  and  typically  include,  among  other
 
                                       20
 
<PAGE>
<PAGE>
things, a traditional,  bakery-style tin  ceiling, glass display  cases, a  menu
board and a neon sign in the form of the Company's logo.
 
     The  Company plans  to open Company-owned  flagship stores  in high profile
locations utilizing the net proceeds of this Offering. These stores are expected
to be larger than a typical Big City Bagels store and contain increased  seating
capacity.  The Company also  intends to offer  an expanded menu  and possibly an
enhanced delicatessen/appetizer section, as well  as a gourmet beverage  counter
in its flagship stores.
 
     The  following table  sets forth by  location the number  of currently open
Company-owned stores and franchises and the number of franchises that have  been
sold but not yet opened:
 
<TABLE>
<CAPTION>
                                                                     FRANCHISES SOLD      TOTAL
LOCATION                                             STORES OPEN    BUT NOT YET OPENED    STORES
- --------------------------------------------------   -----------    ------------------    ------
 
<S>                                                  <C>            <C>                   <C>
Arizona...........................................         2                 2               4
California........................................         6*                6              12*
Minnesota.........................................         2                10              12
Texas.............................................         0                12              12
Utah..............................................         1                 0               1
                                                          --                --              --
     Total........................................        11                30              41
</TABLE>
 
- ------------
 
*  Includes three Company-owned stores.
 
FRANCHISING
 
     The  Company offers  single unit  and multi-unit  franchises throughout the
United States.  The  Company  is  currently permitted  to  offer  and  sell  its
franchises  in  over  40  states.  The  Company  attempts  to  attract  suitable
franchisees who are committed to the Company's high standards of product quality
and customer service. All  franchisees are required to  operate their stores  in
accordance  with the  guidelines set forth  in the Company's  franchise and area
development agreements and  the standards detailed  in the Company's  operations
and  administration  manuals. The  Company conducts  regular inspections  of its
franchised stores to determine whether the stores meet applicable standards  and
works with franchisees to improve performance.
 
     The  Company  assists franchisees  in  site selection  by  reviewing market
demographics, visiting the sites  and giving final  approval. During the  design
phase,  all blueprints  are prepared, reviewed  and approved by  the Company and
discussed with the franchisee. A franchisee is required to purchase bagel dough,
muffin mixes, cream cheese spreads and  'Big City Bagels' branded products  only
from  the  Company or  suppliers  designated by  the  Company. A  franchisee may
purchase the equipment  necessary to operate  a Big City  Bagels store from  any
vendor of its choice, provided that such vendor has been approved by the Company
and  meets the Company's  equipment specifications. However,  all franchises are
required to purchase and use a  cash register system specially designed for  the
Company  in order to furnish the Company  with uniform reports systemwide and to
provide franchisees with optimal cash controls and ensure that they have  access
to  information which the Company believes  will assist franchisees in operating
their business.
 
     Prior to opening a new store, the Company offers to all of its  franchisees
an  extensive  training program  run by  the  Company, which  includes classroom
training  in  administrative  record  keeping,  marketing  and  advertising  and
inventory   control,  and  training  in   baking,  food  preparation  and  store
operations. The Company also provides on-site personnel immediately prior to and
during  each  store's  opening.  After  a  store  opens,  the  Company  monitors
operational  results, visits stores for on-site consultation and provides advice
based on the experience of other franchisees. Management of the Company  reviews
franchise store sales monthly and provides operational assistance as necessary.
 
     The Company provides extensive field support services to its franchisees in
an  effort  to  help  franchisees maximize  business  and  financial management,
acquire local market area penetration,
 
                                       21
 
<PAGE>
<PAGE>
maintain quality control and  customer service excellence,  stay abreast of  new
product  developments, provide advertising services and to allow the franchisees
the opportunity to share new business ideas with the Company.
 
     The Company's current franchise agreements require payments to the  Company
of  a $30,000 initial franchise fee per store  and a monthly 4% royalty on gross
sales (exclusive of sales taxes). In addition, franchisees are required to spend
2% of gross  sales on local  advertising and  at least $5,000  to advertise  and
promote  grand openings. Franchise  agreements provide each  franchisee with the
exclusive right to  open the franchise  within a defined  geographic area.  Each
franchise  agreement is for a term of ten  years, with the right to renew for an
additional ten years at no additional fee. The franchise agreement also requires
a franchisee to find a  suitable store location within  180 days of signing  the
agreement.  The Company estimates  that a franchisee's  cost to open  a Big City
Bagels store, including the initial franchise fee, cost of construction, leasing
of space  and other  start-up expenses,  is approximately  between $285,000  and
$330,000.  A  period  of approximately  six  to eight  months  generally elapses
between the signing of a franchise agreement and the opening of the store.
 
     The Company  also offers  franchisees the  opportunity to  enter into  area
development  agreements, which  provide that  a franchisee  may open  a specific
number of stores within a specific area of exclusivity. The area of  exclusivity
is  negotiated prior to the signing of the area development agreement and varies
by agreement as  to size  of the  area, the number  of stores  required and  the
schedule  for store development  and opening. Upon  signing the area development
agreement, fees  are paid  to the  Company in  the following  manner: a  $30,000
franchise fee is paid for the first store, as well as a $12,750 area development
fee  for  each additional  store to  be  developed. A  reduced franchise  fee of
$25,500 per store is  payable when the franchise  agreement for each  additional
location  is  executed,  with  a  credit given  for  the  previous  $12,750 area
development fee paid.
 
COMPETITION
 
     The  food  service  industry,  in  general,  and  the  bagel  industry,  in
particular,  are intensely  competitive with  respect to  food quality, concept,
location, service and  price. As a  bagel retailer and  franchisor, the  Company
competes   in  a  number  of  different  markets  with  a  number  of  different
competitors, including  well-established  food service  companies  with  greater
product  and name recognition  and larger financial,  marketing and distribution
capabilities than  those of  the  Company, as  well  as innumerable  local  food
establishments  that offer similar  products. In addition,  the Company believes
that the  start-up costs  associated with  opening a  retail food  establishment
offering  products similar  to those  offered by  the Company,  on a stand-alone
basis, are competitive  with the start-up  costs associated with  opening a  Big
City  Bagels  store  and,  accordingly,  are  not  an  impediment  to  entry  of
competitors into the retail bagel business.
 
     The Company  faces  competition  in the  bagel  industry  from  independent
stores,   larger  chain  stores   and  franchisors  such   as  Bruegger's  Corp.
('Bruegger's'), Manhattan Bagel  Company, Inc.  ('Manhattan'), Chesapeake  Bagel
Bakery  ('Chesapeake') and Big Apple Bagels ('Big Apple'). Recently, competition
has developed from a  number of large food  service companies which are  seeking
entry  into the  bagel industry.  For example,  Boston Chicken,  Inc.'s ('Boston
Chicken') loan to  Einstein Bros.  Bagels, Inc. ('Einstein'),  a 100-unit  bagel
chain  created through  the combination  of three  regional bagel  retailers, is
convertible into  a  minority interest,  and  under certain  conditions  into  a
majority  equity interest, in Einstein. With Boston Chicken's financial support,
Einstein recently acquired Noah's New York  Bagels, Inc., a California chain  of
approximately  37  stores, in  which  Starbucks Coffee  Co.  owned a  20% equity
interest. In addition,  Quality Dining,  Inc., a  restaurant operator,  recently
announced  its plans  to acquire Bruegger's  for stock currently  valued at $133
million. The Company's bagel stores also compete with take-out restaurants, fast
food restaurants,  delicatessens  and prepared  food  stores, as  well  as  with
supermarket bakeries and convenience stores.
 
     As a franchisor, the Company competes for qualified franchisees with a wide
variety of investment opportunities both in the restaurant business and in other
industries.  In this respect,  the Company believes  that its consistent product
quality, visually-appealing, upscale  store design  and well-organized  business
operations  help  the Company  to  compete favorably,  especially  against bagel
franchisors,
 
                                       22
 
<PAGE>
<PAGE>
although it should be noted that the  Company is a relatively minor newcomer  in
the  industry  and  its  competitors  are  well-established,  have  greater name
recognition and financial resources  and command a greater  share of the  market
than  the Company.  The Company  believes that  Bruegger's, Manhattan, Einstein,
Chesapeake and Big Apple currently have  approximately 275, 160, 100, 88 and  73
stores  in operation, respectively.  Within the past two  years, the Company has
sold 38 franchises,  with eight  franchises in  operation and  30 franchises  in
various stages of development, and has opened three Company-owned stores.
 
ADVERTISING
 
     The  Company  presently advertises  and plans  to continue  advertising its
franchises in its retail stores, newspapers and business opportunity  magazines.
The  Company and its franchisees also  advertise in local newspapers and through
direct mailings. Franchisees are  required to spend 2%  of gross sales on  local
advertising  and  to  contribute  1%  of  monthly  gross  sales  to  a  national
advertising cooperative. However, as of the date of this Prospectus, a  national
fund has not been established.
 
TRADEMARKS AND SERVICE MARKS
 
     The  Company's trademark 'Big City Bagels'r' and its service mark 'A Bigger
Bagel for  Less Dough!'r'  are  registered with  the  United States  Patent  and
Trademark   Office  pursuant  to  federal  law.  The  Company  has  applied  for
registration of its distinctive logo. The Company's franchise agreements provide
all of  its  franchisees  with  the nonexclusive  right  to  use  the  Company's
registered  trademark and  service mark. The  Company considers its  marks to be
material to  its  business  in  that  the Company  seeks  to  develop  a  strong
association between such marks and the Company's high quality food and stores in
the minds of consumers.
 
GOVERNMENT REGULATION
 
     The  Company and its franchisees are required to comply with federal, state
and local government regulations applicable to consumer food service  businesses
generally, including those relating to the preparation and sale of food, minimum
wage  requirements,  overtime,  working and  safety  conditions  and citizenship
requirements, as well as regulations  relating to zoning, construction,  health,
business  licensing and employment. The Company  believes that it is in material
compliance with these provisions. Continued compliance with this broad  federal,
state  and local regulatory network is essential  and costly, and the failure to
comply with such regulations may have an  adverse effect on the Company and  its
franchisees.
 
     The Company's operations are subject to regulation by the FTC in compliance
with the FTC's rule entitled Disclosure Requirements and Prohibitions Concerning
Franchising  and  Business  Opportunity Ventures,  which  requires,  among other
things, that  the  Company  prepare  and  update  periodically  a  comprehensive
disclosure  document, known as the Uniform Franchise Offering Circular ('UFOC'),
in connection with the sale and  operation of its franchises. In addition,  some
states  require a franchisor to register its  franchise with the state before it
may offer the franchise. The Company  believes that its UFOC, together with  any
applicable  state versions or supplements, complies with both the FTC guidelines
and all applicable state laws regulating franchising in those states in which it
has offered franchises.  The Company has  revised its offering  circular and  is
substantially  in compliance with the new UFOC guidelines which became effective
on January 1,  1995. The UFOC  document has  been written in  plain english  and
certain  of the current  disclosure items have  been expanded and/or eliminated.
The revisions have not had an effect upon the Company's operations.
 
     In addition to the  rules governing the offer  and sale of franchises,  the
Company  also is  subject to  a number of  state laws  that regulate substantive
aspects of the  franchisor-franchisee relationship, including,  but not  limited
to,  those  concerning termination  and non-renewal.  Currently, 18  states, the
District of  Columbia,  Puerto  Rico  and  the  Virgin  Islands  have  Franchise
Termination  and  Non-Renewal Laws.  These  laws govern  the  termination and/or
non-renewal of the franchise agreement and, by and large, require the franchisor
to have good  cause, reasonable cause  or just  cause in order  to terminate  or
 
                                       23
 
<PAGE>
<PAGE>
not  renew the franchise agreement. In addition,  some of these laws provide for
longer cure  periods  than which  currently  exist in  the  Company's  franchise
agreement.
 
     Each  store is subject  to regulation by federal  agencies and to licensing
and regulation by  state and local  health, sanitation, safety,  fire and  other
departments.  Difficulties  or failures  in obtaining  the required  licenses or
approvals could  delay  or prevent  the  opening of  a  new store.  The  Company
believes  that  it is  in substantial  compliance with  the applicable  laws and
regulations governing its operations.
 
     While the Company  intends to comply  with all federal  and state laws  and
regulations,  there  can be  no  assurance that  it  will continue  to  meet the
requirements of such  laws and regulations,  which, in turn,  could result in  a
withdrawal  of approval to franchise in one or more jurisdictions. Any such loss
of approval would have a material  adverse effect upon the Company's ability  to
successfully  market its franchises. Violations of franchising laws and/or state
laws and  regulations regulating  substantive  aspects of  doing business  in  a
particular  state could  subject the  Company and  its affiliates  to rescission
offers, monetary damages, penalties, imprisonment and/or injunctive proceedings.
The state  laws  and  regulations  concerning  termination  and  non-renewal  of
franchisees  are  not  expected  to  have a  material  impact  on  the Company's
operations. In  addition,  under court  decisions  in certain  states,  absolute
vicarious  liability  may be  imposed upon  franchisors  based upon  claims made
against franchisees. Even  if the Company  is able to  obtain coverage for  such
claims,  there can  be no  assurance that such  insurance will  be sufficient to
cover potential claims against the Company.  Further, there can be no  assurance
that existing or future franchise regulations will not have an adverse effect on
the Company's ability to expand its franchise program.
 
PROPERTIES
 
<TABLE>
<CAPTION>
                                                APPROXIMATE                               APPROXIMATE
                                                  SQUARE                                     ANNUAL
LOCATION             USE                          FOOTAGE     LEASE EXPIRATION           LEASE PAYMENTS
- ------------------   -------------------------  -----------   -------------------------  --------------
<S>                  <C>                        <C>           <C>                        <C>
                     Principal executive
Hicksville, NY       office                          500      Month-to-month                $  9,600
 
Costa Mesa, CA*      Offices                       2,400      December 1996                   32,000
 
Costa Mesa, CA       Commissary/Company store      4,400      November 1998; renewable        50,400
                                                              for two successive
                                                              five-year terms
 
Costa Mesa, CA       Storage space                   900      April 1996; renewable for        6,000
                                                              two successive one-year
                                                              terms
 
Costa Mesa, CA       Company store                 1,750      March 1998; renewable for       47,040
                                                              two successive five-year
                                                              terms
 
Laguna Niguel, CA    Company store                 1,600      March 1999; renewable for       42,300
                                                              one additional five-year
                                                              term
</TABLE>
 
- ------------
 
*  The  Company subleases some of the space at this location on a month-to-month
   basis at a monthly rental of $640.
 
     The Company  believes that  its  facilities are  adequate for  its  present
purposes.  The Company  believes that  as it  grows, it  will require additional
facilities, and that such facilities will be readily available.
 
                                       24
 
<PAGE>
<PAGE>
EMPLOYEES
 
     As of April 15, 1996, the Company had 32 full-time employees, consisting of
two  members  of  management,  one  marketing  and  advertising  personnel,  one
franchise  sales personnel, one  training and store  operations personnel, three
administrative personnel, one multi-unit store  manager and 23 other  employees.
17 of the 32 full-time employees are salaried, while the other 15 are paid on an
hourly  basis. In addition, the Company has 21 part-time employees, who are paid
on an  hourly  basis.  None of  the  Company's  employees is  represented  by  a
collective  bargaining  agreement  nor  has  the  Company  experienced  any work
stoppage.  The  Company  believes  its   relationship  with  its  employees   is
satisfactory.
 
                                       25

<PAGE>
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
     The  following table sets forth certain information regarding the Company's
executive officers, directors and  key employee. Except  as otherwise set  forth
herein, executive officers serve at the discretion of the Board of Directors.
 
<TABLE>
<CAPTION>
NAME                                               AGE   POSITIONS
- ------------------------------------------------   ---   ---------------------------------------------------------
 
<S>                                                <C>   <C>
Executive Officers and Directors
     Mark Weinreb...............................   43    Chairman of the Board and Chief Executive Officer
     Jerry Rosner...............................   36    President, Chief Operating Officer and Director
     Stanley Weinreb............................   68    Vice President and Director
     Stanley Raphael............................   60    Secretary and Director
 
Key Employee
     Michael Reynolds...........................   32    Vice President of Business Development
</TABLE>
 
     Mark Weinreb has been the Chairman of the Board and Chief Executive Officer
of  the Company  since its inception  in December  1992. From 1975  to 1989, Mr.
Weinreb was employed by Bio Health Laboratories, Inc. ('Bio Health'), a  medical
testing laboratory, and from 1985 to 1989, he was an owner and vice president of
Bio Health, which was sold in 1989. During his tenure at Bio Health, Mr. Weinreb
was  responsible for  day-to-day operations, including  overseeing the technical
aspects of  the  laboratory,  negotiating  property  and  equipment  leases  and
handling  financing proposals, mergers and acquisitions.  From 1989 to 1992, Mr.
Weinreb managed his  private investments.  Mark Weinreb  is the  son of  Stanley
Weinreb.
 
     Jerry  Rosner has been President, Chief Operating Officer and a director of
the Company since inception. From 1983 to August 1995, Mr. Rosner was  President
and  co-owner of Bagel Boss East, Inc. ('Bagel Boss'), a company which owned and
operated a bagel store  in Bay Shore,  New York. At Bagel  Boss, Mr. Rosner  was
responsible   for  all  aspects  of  operations,  including  production,  recipe
development,  equipment  purchases,  lease  negotiations,  labor  relations  and
wholesale  operations. Mr. Rosner has  over 20 years of  experience in the bagel
industry.
 
     Stanley Weinreb has been Vice President and a director of the Company since
inception. From  1952 to  1989, he  was President  and owner  of Bio  Health,  a
company  which he founded. During his tenure  at Bio Health, Mr. Weinreb was the
medical director  of the  laboratory and  was responsible  for quality  control,
obtaining  state and federal licenses and regulatory compliance. Stanley Weinreb
is the father of Mark Weinreb.
 
     Stanley Raphael has  been Secretary  and a  director of  the Company  since
inception.  Since  1984, he  has served  as  President and  a director  of Trade
Consultants, Inc., a management consulting  company. Prior to 1984, Mr.  Raphael
was  an international trader of oils, chemicals and petrochemicals. He currently
is a director  of a number  of companies, including  American Polymer, Inc.  and
Edge Petroleum Corp.
 
     Michael  S. Reynolds has been Vice  President of Business Development since
January 1995. From  March 1994  to December 1994,  he was  a Regional  Franchise
Manager  for Arby's, Inc., where he was responsible for handling franchise sales
to both new and existing franchisees in 15 states. From May 1990 to March  1994,
he  served as Franchise Development Manager  for Haagen-Dazs Co., Inc., where he
was responsible for  franchise sales in  the western United  States. From  March
1987  to May 1990, Mr.  Reynolds was a Franchise  Business Consultant for Postal
Instant Press  (PIP Printing),  where he  worked with  franchisees to  implement
marketing and advertising programs to increase sales.
 
                                       26
 
<PAGE>
<PAGE>
EXECUTIVE COMPENSATION
 
   
     During  the fiscal years ended December 31,  1994 and December 31, 1995, no
executive officers of the Company had annual compensation in excess of $100,000.
Mark Weinreb, Chairman of the Board and Chief Executive Officer of the  Company,
and  Jerry Rosner,  President and Chief  Operating Officer of  the Company, each
received a salary of  approximately $17,000 from the  Company during the  fiscal
year  ended December  31, 1995. The  Company had  no stock option  plan or other
employee benefit or compensation plan during the fiscal year ended December  31,
1995.
    
 
EMPLOYMENT AGREEMENTS
 
     The  Company  has  entered into  employment  agreements with  each  of Mark
Weinreb, its Chairman of the Board and Chief Executive Officer and Jerry Rosner,
its President  and Chief  Operating Officer,  providing for  initial  three-year
terms  commencing January  1, 1996, and  base annual salaries  of $125,000 until
completion of this Offering and $165,000 thereafter, plus annual 10%  increases.
These  agreements also provide  that the Company  will continue to  pay the base
salary to the employee  or legal representative in  the event of the  employee's
termination  due  to  disability  or  death  for  a  six-month  period following
termination. The  agreements contain  provisions prohibiting  the employee  from
competing with the Company during the term of employment and for a period of two
years thereafter.
 
1996 PERFORMANCE EQUITY PLAN
 
   
     In  March 1996,  the Board  of Directors  of the  Company adopted,  and the
shareholders approved, the  Company's 1996  Performance Equity  Plan (the  '1996
Plan').  The 1996 Plan authorizes the granting of awards of up to 350,000 shares
of Common  Stock  to  the  Company's  key  employees,  officers,  directors  and
consultants.  Awards  consist of  stock options  (both nonqualified  options and
options intended to qualify  as 'Incentive' stock options  under Section 422  of
the  Internal  Revenue  Code  of 1986,  as  amended),  restricted  stock awards,
deferred stock awards, stock appreciation  rights and other stock-based  awards,
as  described in the 1996  Plan. As of the date  of this Prospectus, the Company
has granted under the 1996 Plan options to purchase 7,500 shares of Common Stock
to each of  two independent consultants  of the Company,  at exercise prices  of
$4.00 per share. The Company also has granted a restricted stock award of 15,000
shares  of Common Stock, that will vest  in two years, to Michael Reynolds, Vice
President of Business Development of the Company.
    
 
     In March of each calendar year during  the term of the 1996 Plan,  assuming
there  are enough  shares then  available for  grant under  the 1996  Plan, each
person who is then a  director of the Company will  be awarded stock options  to
purchase  10,000 shares of the  Company's Common Stock at  the fair market value
thereof (as determined in accordance with  the 1996 Plan), all of which  options
will  be immediately exercisable as of the date  of grant and have a term of ten
years. These are  the only  awards which  may be granted  to a  director of  the
Company  under the  1996 Plan.  The 1996  Plan is  administered by  the Board of
Directors which determines  the persons  (other than directors)  to whom  awards
will  be granted, the number  of awards to be granted  and the specific terms of
each grant, including the exercisability  thereof, subject to the provisions  of
the 1996 Plan.
 
     In  connection with  qualified stock  options, the  exercise price  of each
option may not be less than 100% of the fair market value of the Common Stock on
the date of grant  (or 110% of the  fair market value in  the case of a  grantee
holding  more than 10% of  the outstanding stock of  the Company). The aggregate
fair market value of  shares for which qualified  stock options are  exercisable
for  the first  time by such  employee during  any calendar year  may not exceed
$100,000. Nonqualified  stock  options granted  under  the 1996  Plan  are  also
required  to have  exercise prices not  less than  the fair market  value of the
Common Stock on the date of grant.
 
     The 1996  Plan also  contains certain  change in  control provisions  which
could  cause  options and  other awards  to  become immediately  exercisable and
restrictions and deferral limitations applicable to other awards to lapse in the
event any 'person,'  as such term  is used in  Sections 13(d) and  14(d) of  the
Exchange  Act, including  a 'group' as  defined in Section  13(d), but excluding
certain shareholders of
 
                                       27
 
<PAGE>
<PAGE>
the Company, acquires  beneficial ownership of  more than 25%  of the  Company's
outstanding shares of Common Stock.
 
                             PRINCIPAL SHAREHOLDERS
 
     The  following table  sets forth  certain information  regarding beneficial
ownership of the Company's Common Stock as of the date of this Prospectus, after
giving effect to the Combination ('Before Offering'), and as adjusted to reflect
the sale  of the  Units offered  hereby and  the issuance  of the  Bridge  Units
('After  Offering'), by (i) each shareholder or group known by the Company to be
the beneficial owner of  five percent or more  of the outstanding Common  Stock;
(ii)  each director and executive officer  individually; and (iii) all directors
and executive  officers  as  a  group. Except  as  otherwise  indicated  in  the
footnotes  below, the Company believes that each of the beneficial owners of the
Common Stock listed in the table, based on information furnished by such  owner,
has sole investment and voting power with respect to such shares.
 
   
<TABLE>
<CAPTION>
                                                                                                    PERCENTAGE
                                                                                              ----------------------
                                                                    NUMBER OF SHARES           BEFORE        AFTER
NAME AND ADDRESS                                                   BENEFICIALLY OWNED         OFFERING      OFFERING
- ----------------------------------------------------------------   ------------------         --------      --------
 
<S>                                                                <C>                        <C>           <C>
Management Group ...............................................        2,855,456(1)            95.2%         61.7%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
Mark Weinreb ...................................................          859,538(2)            28.7%         18.6%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
Jerry Rosner ...................................................          790,154(2)            26.3%         17.1%
  c/o Big City Bagels, Inc.
  151 Kalmus Drive
  Costa Mesa, CA 92626
 
Stanley Weinreb ................................................          605,851(2)            20.2%         13.1%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
Stanley Raphael ................................................          599,913(2)(3)         20.0%         13.0%
  c/o Big City Bagels, Inc.
  99 Woodbury Road
  Hicksville, NY 11801
 
All executive officers and directors as a group
  (four persons)................................................        2,855,456               95.2%         61.7%
</TABLE>
    
 
- ------------
 
(1) The Management Group consists of Messrs. Mark Weinreb, Jerry Rosner, Stanley
    Weinreb  and Stanley Raphael, each of whom is  a party to, and has agreed to
    vote their shares  in accordance with,  the Founders' Shareholder  Agreement
    described  below. Each of the members of this group shares voting power with
    respect to the  shares of  Common Stock  held by  each of  the members.  The
    number  of shares set  forth in the  table includes the  shares held by each
    member.
 
(2) Does not include shares held by  other members of the Management Group  (see
    Note 1) with respect to which each member shares voting power with the other
    members of such group.
 
(3) Includes  5,938  shares of  Common Stock  owned  by Trade  Consultants, Inc.
    Pension Fund, of which Mr. Raphael is the trustee.
 
                                       28
 
<PAGE>
<PAGE>
FOUNDERS' SHAREHOLDER AGREEMENT
 
     Messrs. Mark Weinreb, Jerry Rosner, Stanley Weinreb and Stanley Raphael are
parties to the Founders'  Shareholder Agreement and the  shares of Common  Stock
beneficially owned by them are subject to the terms of the Founders' Shareholder
Agreement.  Pursuant  to  the  Founders' Shareholder  Agreement,  each  of these
members has agreed  to vote his  shares for the  election of each  of the  other
members  of the group  as a director of  the Company as long  as each such other
member owns at least  100,000 shares of Common  Stock. In addition, the  members
have granted a right of first refusal to the others with respect to any sales of
Common  Stock held by them other than pursuant to a registration statement under
the Securities Act or pursuant to Rule 144 promulgated thereunder.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     In  consideration  of   capital  contributions  aggregating   approximately
$980,000  made at  various times since  the Company's inception  by Messrs. Mark
Weinreb, Chairman of the Board and Chief Executive Officer of the Company, Jerry
Rosner, President,  Chief  Operating Officer  and  a director  of  the  Company,
Stanley  Raphael, Secretary and  a director of the  Company and Stanley Weinreb,
Vice President and a director of the Company, the Company has from time to  time
issued to such individuals an aggregate of 845,625, 789,250, 591,938 and 591,938
shares of Common Stock, respectively.
 
     Since  the Company's inception,  its operations have  been partially funded
from time to time by loans to the Company made directly by Messrs. Mark Weinreb,
Stanley  Weinreb  and  Stanley  Raphael,  or  indirectly  through   corporations
controlled by Messrs. Mark Weinreb and Stanley Weinreb, certain amounts of which
have  been repaid (the 'Shareholder Loans'). At December 31, 1995, the principal
amount of  the  Shareholder  Loans,  which  bear  interest  at  10%  per  annum,
aggregated  $462,468, of which $200,000 is due  and payable from the proceeds of
this Offering, an additional $175,000 is due and payable from the first proceeds
derived from the  exercise of  the Underwriter's over-allotment  option and  the
balance  is  payable  in equal  monthly  installments of  $12,000  commencing in
January 1997.
 
   
     Pumpernickel Partners is a Delaware limited partnership that was formed  in
August  1993 which currently owns and operates two Big City Bagels franchises in
Costa Mesa and Laguna Niguel, California.  Pursuant to an agreement between  the
Company  and Pumpernickel Partners, Pumpernickel  Partners currently is entitled
to receive  40%  of  the distributable  cash  flow  derived from  sales  by  the
Company's  Costa Mesa, California commissary to  stores located in Orange County
and San  Diego  County, California,  which  currently includes  the  two  stores
operated  by  Pumpernickel  Partners,  the Company-owned  store  in  Costa Mesa,
California and the  two franchises  located in  San Diego  and Fountain  Valley,
California.  Messrs. Mark Weinreb, Stanley Weinreb  and Stanley Raphael each own
22.5%, and Jerry Rosner owns 10%, of the general partner, Bagel Partners,  which
owns  a 5%  interest in Pumpernickel  Partners. The remaining  22.5% interest of
Bagel Partners is owned by an  individual who is responsible for the  day-to-day
operations  of the  two stores operated  by Pumpernickel  Partners. Messrs. Mark
Weinreb, Stanley Weinreb  and Stanley Raphael  also own a  6.9%, 6.9% and  3.45%
limited partnership interest in Pumpernickel Partners, respectively. Immediately
prior  to  the  closing  of  this  Offering,  all  of  the  limited  partners of
Pumpernickel Partners will contribute to  the Company their limited  partnership
interests  in  Pumpernickel  Partners,  and all  of  the  shareholders  of Bagel
Partners will  contribute to  the Company  all  of the  capital stock  of  Bagel
Partners  in exchange for an aggregate of  181,250 shares of Common Stock of the
Company. As  a result  of their  interests in  Bagel Partners  and  Pumpernickel
Partners,  Messrs.  Mark  Weinreb,  Jerry Rosner,  Stanley  Weinreb  and Stanley
Raphael will  receive 13,913,  904, 13,913  and 7,975  shares of  Common  Stock,
respectively.
    
 
     In  October 1994, Messrs.  Mark Weinreb, Jerry  Rosner, Stanley Raphael and
Stanley Weinreb, along with  one other individual,  formed a Nevada  corporation
called  Gotham City Equipment, Inc. ('Gotham'), and each owns 20% of its capital
stock. Gotham  sells  store  equipment  and fixtures  to  the  Company  and  its
franchisees,  although the franchisees have  no obligation to purchase equipment
from Gotham.  Following completion  of this  Offering, the  four directors  will
divest themselves of their ownership interest in Gotham.
 
                                       29
 
<PAGE>
<PAGE>
     All  future  transactions between  the  Company and  a  director, executive
officer or  shareholder beneficially  owning  more than  5% of  the  outstanding
Common  Stock of the Company,  including the granting or  forgiveness of a loan,
will require  approval by  a  majority of  the  disinterested directors  of  the
Company  as being on terms and conditions  no less favorable to the Company than
those available from unaffiliated third parties.
 
                           DESCRIPTION OF SECURITIES
 
     The  authorized  capital  stock  of  the  Company  is  11,000,000   shares,
consisting  of 10,000,000 shares of Common Stock, $.001 par value per share, and
1,000,000 shares  of preferred  stock,  $.001 par  value per  share  ('Preferred
Stock'). As of the date of this Prospectus, 3,500,000 shares of Common Stock are
outstanding  and  held of  record by  24 shareholders.  Upon completion  of this
Offering, there will be 4,625,000 shares of Common Stock outstanding  (4,793,750
if  the Underwriter's over-allotment option is  exercised in full). No shares of
Preferred Stock are currently outstanding.
 
UNITS
 
     Each Unit  consists of  one share  of Common  Stock and  one Warrant,  each
Warrant  entitling the holder to purchase one  share of Common Stock. The Common
Stock  and  Warrants  comprising  the  Units  are  immediately  detachable   and
separately transferable.
 
COMMON STOCK
 
     The  holders of shares  of Common Stock  are entitled to  one vote for each
share held of record on all matters  to be voted on by shareholders. Provided  a
quorum  is present, the election of directors requires a plurality vote of those
shares of Common Stock represented at any shareholders' meeting. The Certificate
of Incorporation does  not provide  for cumulative  voting for  the election  of
directors.  The  holders  of shares  of  Common  Stock are  entitled  to receive
dividends when,  as and  if declared  by the  Board of  Directors out  of  funds
legally  available therefor. In the event of liquidation, dissolution or winding
up of the Company, the holders of Common Stock are entitled to share ratably  in
all  assets  remaining  available  for distribution  to  them  after  payment of
liabilities and after provision has been made  for each class of stock, if  any,
having  preference over the Common Stock. Holders  of shares of Common Stock, as
such, have no redemption, preemptive or other subscription rights, and there are
no conversion provisions applicable to the Common Stock. All of the  outstanding
shares  of Common  Stock are,  and the  shares of  Common Stock  included in the
Units, when issued and paid for as  set forth in this Prospectus, will be  fully
paid and nonassessable.
 
PREFERRED STOCK
 
     The  Company's authorized shares of Preferred Stock may be issued in one or
more series, and the Board of Directors is authorized, without further action by
the  shareholders,  to  designate  the  rights,  preferences,  limitations   and
restrictions  of and  upon shares  of each  series, including  dividend, voting,
redemption and  conversion rights.  The Board  of Directors  also may  designate
preferences in liquidation and the number of shares constituting any series. The
Company  believes that  the availability of  Preferred Stock  issuable in series
will provide increased  flexibility for structuring  possible future  financings
and  acquisitions,  if any,  and in  meeting  other corporate  needs. It  is not
possible to state  the actual effect  of the authorization  and issuance of  any
series  of Preferred Stock upon the rights  of holders of Common Stock until the
Board of Directors determines  the specific terms, rights  and preferences of  a
series  of Preferred  Stock. However,  such effects  might include,  among other
things, restricting dividends on the Common Stock, diluting the voting power  of
the  Common Stock,  or impairing the  liquidation rights of  such shares without
further action  by holders  of  the Common  Stock.  In addition,  under  various
circumstances,   the  issuance  of  Preferred  Stock  may  have  the  effect  of
facilitating, as well as impeding or discouraging, a merger, tender offer, proxy
contest, the assumption of control by a holder of a large block of the Company's
securities or the removal of incumbent
 
                                       30
 
<PAGE>
<PAGE>
management. Issuance of Preferred Stock  could also adversely affect the  market
price  of the Common Stock. The Company has  no present plan to issue any shares
of Preferred Stock.
 
WARRANTS
 
     Each Warrant is issued pursuant to a Warrant Agreement between the  Company
and Continental Stock Transfer & Trust Company as warrant agent.
 
     During  the three-year  period commencing one  year after the  date of this
Prospectus, each  Warrant will  entitle the  registered holder  to purchase  one
share  of Common Stock  at an exercise  price of $4.50  per share. No fractional
shares of  Common  Stock will  be  issued in  connection  with the  exercise  of
Warrants.  Upon exercise, the Company will pay  the holder the value of any such
fractional shares in cash, based  upon the market value  of the Common Stock  at
such time.
 
     Unless  extended by the Company at its discretion, the Warrants will expire
at 5:00 p.m.,  New York  time, on  the fourth anniversary  of the  date of  this
Prospectus.  In the event  a holder of  Warrants fails to  exercise the Warrants
prior to their expiration, the Warrants will expire and the holder thereof  will
have no further rights with respect to the Warrants.
 
     The  Company may redeem the Warrants  with the Underwriter's prior consent,
at a price of $.05  per Warrant at any time  after they become exercisable  upon
not less than 30 days' prior written notice if the last sale price of the Common
Stock  has been at least  $7.00 per share on  20 consecutive trading days ending
within ten days prior to  the date on which notice  of redemption is given.  The
Company  may redeem the Warrants  without the consent of  the Underwriter on the
same terms, provided that the  last sale price of the  Common Stock has been  at
least  $8.00 per  share on  20 consecutive trading  days ending  within ten days
prior to the date on which notice of redemption is given.
 
     No Warrants will be exercisable unless at  the time of exercise there is  a
current prospectus covering the shares of Common Stock issuable upon exercise of
such   Warrants  under  an  effective  registration  statement  filed  with  the
Securities and Exchange Commission (the 'Commission') and such shares have  been
qualified for sale or are exempt from qualification under the securities laws of
the  state of  residence of  the holder of  such Warrants.  Although the Company
intends to have all shares so qualified for sale in those states where the Units
are being offered and  to maintain a current  prospectus relating thereto  until
the  expiration of the Warrants, subject to  the terms of the Warrant Agreement,
there can be no assurance that it will be able to do so.
 
     A holder of Warrants will not have any rights, privileges or liabilities as
a shareholder of the Company prior to  exercise of the Warrants. The Company  is
required  to keep available  a sufficient number of  authorized shares of Common
Stock to permit exercise of the Warrants.
 
     The exercise price of the Warrants  and the number of shares issuable  upon
exercise  of  the Warrants  will  be subject  to  adjustment to  protect against
dilution  in  the  event  of   stock  dividends,  stock  splits,   combinations,
subdivisions  and reclassifications. No  assurance can be  given that the market
price of the Common Stock will exceed the exercise price of the Warrants at  any
time during the exercise period.
 
BRIDGE UNITS
 
     In  January 1996, the  Company completed the  Bridge Financing, pursuant to
which it issued an aggregate of (i) $1,000,000 principal amount of Bridge Notes,
which bear interest at the rate of 8%  per annum and are due and payable on  the
earlier  of the completion of this Offering or  July 19, 1997 and (ii) the right
to receive upon completion of this Offering an aggregate of 500,000 Bridge Units
and 500,000 Class B Warrants. Each Bridge  Unit consists of one share of  Common
Stock and one Warrant. Two Class B Warrants together, will entitle the holder to
purchase  one share of  Common Stock for  $8.00 per share  during the three-year
period commencing one year  after the completion of  this Offering. The  Company
may redeem the Class B Warrants, with the consent of the Underwriter, a price of
$.05 per Class B Warrant at any time after they become exercisable upon not less
than  30 days' prior written  notice if the last sale  price of the Common Stock
has been at least $12.00 per share on 20 consecutive trading days ending  within
ten  days  prior  to  the date  on  which  notice of  redemption  is  given. The
 
                                       31
 
<PAGE>
<PAGE>
Company is registering  for sale  on the  Registration Statement  of which  this
Prospectus  forms  a  part, the  Bridge  Units,  the Common  Stock  and Warrants
comprising the Bridge Units, the  Common Stock underlying the Warrants  included
in the Bridge Units and the Common Stock underlying the Class B Warrants.
 
CERTAIN FEDERAL INCOME TAX CONSIDERATIONS
 
     The  following  discussion sets  forth certain  of  the federal  income tax
consequences, under current law, of purchase and ownership of the Units,  Common
Stock and Warrants. The Company has not requested and does not intend to request
a  ruling from  the Internal Revenue  Service or  a formal tax  opinion from its
counsel on any tax aspect of this Offering. This tax discussion is intended only
as a descriptive  summary and  does not  purport to  be a  complete analysis  or
listing  of  all  potential  federal  income tax  effects  of  the  purchase and
ownership of the Units, Common Stock or Warrants. Prospective purchasers of  the
Units should consult their own tax advisors with respect to the tax consequences
to  them of the purchase and ownership  of such securities, including the Common
Stock and Warrants, and the applicability  and effect of federal, state,  local,
foreign and other tax laws.
 
     An  investor  must allocate  the  cost of  each  Unit between  each  of its
elements (one share of  Common Stock and  one Warrant to  purchase one share  of
Common  Stock) in accordance with their relative  fair market values at the time
of issuance.  Since the  Common  Stock and  Warrants  comprising the  Units  are
immediately  detachable and  a trading  market for  each is  expected to develop
following this Offering, their relative fair market values will be  determinable
based  upon their respective trading prices  at the commencement of trading. The
fair market  value  basis of  allocation  is the  only  method upon  which  such
allocation may be made in accordance with the Internal Revenue Code of 1986. The
portion  of the  cost of a  Unit allocated  to each element  will constitute the
initial tax basis of such element for federal income tax purposes.
 
     No gain or loss will be recognized by a holder of a Warrant on the holder's
purchase of Common Stock for cash upon exercise of the Warrant. The adjusted tax
basis of the  Common Stock so  acquired will be  equal to the  tax basis of  the
Warrant plus the exercise price. The holding period of the Common Stock acquired
upon  the  exercise  of  the Warrant  will  begin  on the  date  the  Warrant is
exercised.
 
     The sale of a share of Common Stock or the sale of a Warrant will result in
the recognition  of gain  or  loss to  the  holder in  an  amount equal  to  the
difference between the amount realized (generally the cash and fair market value
of  other property received) and the holder's adjusted tax basis therein. Such a
sale of Common Stock will  result in capital gain  or loss, provided the  Common
Stock  is a  capital asset in  the hands  of the holder.  The sale  of a Warrant
(other than a  sale to the  Company) will  likewise result in  capital gains  or
loss, provided the Warrant is a capital asset in the hands of the holder and the
Common  Stock underlying the Warrant  would be a capital  asset to the holder if
acquired by the holder. Such capital gain or loss will be long-term capital gain
or loss if the Common  Stock or Warrant being sold  has been held for more  than
one year at the time of such sale or exchange.
 
     Based  upon the Company's obligation  to redeem the Warrants  on a pro rata
basis, the redemption of a Warrant by the Company would be treated as a sale  or
exchange  of a capital asset and, any gain or loss recognized on the transaction
would be a capital  gain or loss.  Such gain or loss  will be long-term  capital
gain  or loss if the holding period of  the Warrant exceeds one year at the time
of redemption.
 
     If a Warrant is not  exercised and allowed to  expire, the Warrant will  be
deemed  to have been  sold or exchanged  for no consideration  on the expiration
date. Any loss to the holder of a Warrant will be a capital loss if the  Warrant
was held as a capital asset and if the Common Stock underlying the Warrant would
have been a capital asset had such Warrant been exercised. Any capital loss will
be  tong-term if the holding period of the  Warrant exceeds one year at the time
it expires.
 
     No gain or  loss will be  recognized by the  Company upon the  acquisition,
exercise or expiration of any Warrants.
 
                                       32
 
<PAGE>
<PAGE>
LIMITATION OF LIABILITY OF DIRECTORS
 
     As  permitted by  the Business Corporation  Law of New  York, the Company's
Restated Certificate of  Incorporation eliminates  the personal  liability of  a
director  to the Company and its shareholders for monetary damages for breach of
a director's fiduciary duty except in certain instances. Accordingly, except  in
such circumstances, the Company's directors will not be liable to the Company or
its shareholders for breach of such duty.
 
INDEMNIFICATION OF OFFICERS AND DIRECTORS
 
     The  Certificate of Incorporation of the  Company provides that the Company
shall indemnify, to  the fullest extent  permitted by New  York law, any  person
whom  it  may  indemnify thereunder,  including  directors and  officers  of the
Company. Such indemnification (other than as  ordered by a court) shall be  made
by  the Company only upon a determination  that indemnification is proper in the
circumstances because the  individual met  the applicable  standard of  conduct.
Advances for such indemnification may be made pending such determination.
 
     Insofar as indemnification for liabilities arising under the Securities Act
may  be permitted for directors, officers and controlling persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion  of the Commission, such  indemnification is against  public
policy  as expressed in the Securities  Act and is, therefore, unenforceable. In
the event that a claim for indemnification against such liabilities (other  than
the  payment by the Company of expenses  incurred or paid by a director, officer
or controlling person of  the Company in the  successful defense of any  action,
suit  or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the Company will, unless  in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to  a court  of appropriate  jurisdiction the  question of  whether such
indemnification by it is  against public policy as  expressed in the  Securities
Act and will be governed by the final adjudication of such issue.
 
TRANSFER AGENT, WARRANT AGENT AND REGISTRAR.
 
     The  transfer agent, warrant  agent and registrar for  the Common Stock and
Warrants is Continental Stock Transfer & Trust Company, New York.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
     Upon completion  of  this  Offering,  the  Company  will  have  outstanding
4,625,000  shares of Common Stock, not including shares of Common Stock issuable
upon exercise  of  outstanding  options,  warrants  or  the  Underwriter's  Unit
Purchase Option and assuming no exercise of the over-allotment option granted to
the  Underwriter. Of  these outstanding shares,  the 1,125,000  shares of Common
Stock sold  to  the  public  in  this Offering  may  be  freely  traded  without
restriction  or further registration  under the Securities  Act, except that any
shares that  may be  held by  an 'affiliate'  of the  Company (as  that term  is
defined  in the rules and regulations under the Securities Act) may be sold only
pursuant to a registration under the Securities Act or pursuant to an  exemption
from  registration under the Securities Act, including the exemption provided by
Rule 144 adopted under the Securities Act. The 3,000,000 shares of Common  Stock
outstanding  prior to  this Offering,  as well as  the 500,000  shares of Common
Stock included in the Bridge Units, are 'restricted securities,' as that term is
defined in Rule 144  under the Securities  Act and may not  be sold unless  such
sale  is registered under the Securities Act or is made pursuant to an exemption
from registration under the Securities Act, including the exemption provided  by
Rule  144. Of such shares, 2,818,750 will be available for sale pursuant to Rule
144 immediately, subject to  a 24-month lock-up  described below. An  additional
681,250  shares will be available  for sale pursuant to  Rule 144 commencing two
years from the date of this Prospectus. 500,000 of these latter shares have been
included in the Registration  Statement of which this  Prospectus forms a  part.
The  holders of these  shares have agreed  not to sell  these shares without the
prior consent  of  the  Underwriter until  13  months  after the  date  of  this
Prospectus. All officers, directors and 5% shareholders of the Company as of the
date    of   this   Prospectus   (who    hold   in   the   aggregate   2,855,456
    
 
                                       33
 
<PAGE>
<PAGE>
shares) have  agreed that  for a  period  of 24  months from  the date  of  this
Prospectus  (18 months in the  event that after the  date of this Prospectus the
closing  bid  price  of  the  Company's  Common  Stock  exceeds  $12.00  for  20
consecutive  trading days), they will  not sell any of  their shares without the
prior consent of the Underwriter. The Company is advised by the Underwriter that
in determining whether to give or withhold their consent to any sale within  the
applicable lock-up period, the Underwriter will consider whether such sale would
have  an  adverse  effect on  the  market  for the  Company's  Common  Stock. No
shareholder subject to any lock-up agreement  has requested to be released  from
his lock-up.
 
     In  general,  under Rule  144  as currently  in  effect, a  shareholder (or
shareholders whose  shares  are  aggregated)  who  has  beneficially  owned  any
restricted securities for at least two years (including a shareholder who may be
deemed  to be an affiliate of the Company), will be entitled to sell, within any
three-month period, that number  of shares that does  not exceed the greater  of
(i) 1% of the then outstanding shares of Common Stock or (ii) the average weekly
trading  volume of the Common Stock during the four calendar weeks preceding the
date on which notice of such sale  is given to the Commission, provided  certain
public  information, manner  of sale  and notice  requirements are  satisfied. A
shareholder who is deemed to be  an affiliate of the Company, including  members
of  the Board of Directors and senior management of the Company, will still need
to comply with  the restrictions and  requirements of Rule  144, other than  the
two-year  holding period  requirement, in order  to sell shares  of Common Stock
that are not  restricted securities, unless  such sale is  registered under  the
Securities  Act. A shareholder (or shareholders whose shares are aggregated) who
is deemed not to have been an affiliate of the Company at any time during the 90
days preceding  a sale  by  such shareholder,  and  who has  beneficially  owned
restricted shares for at least three years, will be entitled to sell such shares
under Rule 144 without regard to the volume limitations described above.
 
     Prior  to this Offering,  there has been  no public trading  market for the
Common Stock of the Company, and no predictions can be made as to the effect, if
any, that future sales  of shares or  the availability of  shares for sale  will
have  on the market price  prevailing from time to  time. Nevertheless, sales of
substantial amounts of  the Common Stock  in the public  market could  adversely
affect the then prevailing market price.
 
                                  UNDERWRITING
 
     Monroe  Parker Securities, Inc. (the  'Underwriter') has agreed, subject to
the terms and  conditions of the  Underwriting Agreement, to  purchase from  the
Company  a total of 1,125,000 Units on  a firm commitment basis. The obligations
of the Underwriter under the Underwriting  Agreement are subject to approval  of
certain legal matters by counsel and various other conditions precedent, and the
Underwriter is obligated to purchase all of the Units offered by this Prospectus
(other  than the Units covered by the over-allotment option described below), if
any are purchased.
 
   
     The Underwriter has advised the Company that it proposes to offer the Units
to the public at the initial public  offering price set forth on the cover  page
of this Prospectus and to certain dealers at that price less a concession not in
excess  of $.20  per Unit.  After this  Offering, the  offering price  and other
selling terms may be changed by the Underwriter. The Underwriter does not intend
to sell any of the securities of the Company to accounts for which it  exercises
discretionary authority.
    
 
     The  Company has granted  to the Underwriter  an option, exercisable during
the 30-day  period after  the date  of  this Prospectus,  to purchase  from  the
Company   at   the  offering   price,  less   underwriting  discounts   and  the
nonaccountable expense allowance, up to an aggregate of 168,750 additional Units
for the sole purpose of covering over-allotments, if any.
 
     The Company  has  agreed  to  indemnify  the  Underwriter  against  certain
liabilities,  including liabilities under  the Securities Act.  The Company also
has agreed to pay  to the Underwriter an  expense allowance on a  nonaccountable
basis  equal to  3% of  the gross proceeds  derived from  the sale  of the Units
underwritten (including  the sale  of  any Units  subject to  the  Underwriter's
over-allotment  option).  The Company  also has  agreed to  pay all  expenses in
connection with qualifying the Units offered  hereby for sale under the laws  of
such  states  as the  Underwriter  may designate,  including  legal fees  (up to
$40,000) and expenses of counsel retained for such purposes by the Underwriter.
 
                                       34
 
<PAGE>
<PAGE>
     In connection with  this Offering, the  Company has agreed  to sell to  the
Underwriter  for  an  aggregate of  $112.50,  the  right to  purchase  up  to an
aggregate of 112,500 Units (the 'Unit Purchase Option'). The Units issuable upon
exercise of the Unit Purchase Option are identical to those offered hereby.  The
Unit  Purchase Option is exercisable initially at $4.80 per Unit for a period of
four years  commencing one  year from  the  date of  this Prospectus.  The  Unit
Purchase  Option may not  be transferred, sold,  assigned or hypothecated during
the one-year period following the date of this Prospectus except to officers  of
the  Underwriter and to the selected dealers and their officers or partners. The
Unit Purchase  Option grants  to  the holders  thereof certain  'piggyback'  and
demand  rights for periods of seven and  five years, respectively, from the date
of this Prospectus with respect to the registration under the Securities Act  of
the  securities  directly  and indirectly  issuable  upon exercise  of  the Unit
Purchase Option.
 
     The Company has engaged  the Underwriter, on a  nonexclusive basis, as  its
agent  for the solicitation of  the exercise of the  Warrants. To the extent not
inconsistent with the guidelines  of the NASD and  the rules and regulations  of
the  Commission, the  Company has  agreed to pay  the Underwriter  for bona fide
services rendered  a commission  equal to  4%  of the  exercise price  for  each
Warrant  exercised  (other  than  Warrants  held  by  the  Underwriter  and  its
affiliates) if the  exercise was solicited  by the Underwriter.  In addition  to
soliciting,  either orally  or in  writing, the  exercise of  the Warrants, such
services may  also  include  disseminating  information,  either  orally  or  in
writing,  to Warrantholders  about the Company  or the market  for the Company's
securities, and assisting  in the  processing of  the exercise  of Warrants.  No
compensation  will be paid to the Underwriter in connection with the exercise of
the Warrants if the  market price of  the underlying shares  of Common Stock  is
lower than the exercise price, the Warrants are held in a discretionary account,
the  Warrants are exercised in an  unsolicited transaction or the arrangement to
pay the commission is not disclosed in the prospectus provided to Warrantholders
at the  time  of exercise.  In  addition, unless  granted  an exemption  by  the
Commission  from  Rule 10b-6  under  the Exchange  Act,  while it  is soliciting
exercise of the Warrants,  the Underwriter will be  prohibited from engaging  in
solicited  brokerage activities with  regard to the  Company's securities unless
the Underwriter has waived its  right to receive a fee  for the exercise of  the
Warrants.
 
     Prior  to this  Offering, there has  been no  public market for  any of the
Company's securities. Accordingly, the offering price of the Units and the terms
of the Warrants  have been  arbitrarily determined by  negotiations between  the
Company  and  the  Underwriter  and  do not  necessarily  bear  any  relation to
established valuation criteria.  Factors considered in  determining such  prices
and  terms, in addition to prevailing  market conditions, included an assessment
of the  prospects  for the  industry  in which  the  Company will  compete,  the
Company's management and the Company's capital structure.
 
     Pursuant to the Underwriting Agreement, the Company has agreed not to issue
any  of  its  shares of  capital  stock for  24  months  from the  date  of this
Prospectus (18 months in the  event that after the  date of this Prospectus  the
closing  bid  price  of  the  Company's  Common  Stock  exceeds  $12.00  for  20
consecutive trading days) without the prior written consent of the  Underwriter,
which consent may not be unreasonably withheld.
 
     All  of the Company's officers, directors and shareholders who own at least
5% of the outstanding Common Stock of the Company have agreed not to sell any of
their shares of Common  Stock for a period  of two years from  the date of  this
Prospectus without the prior written consent of the Underwriter. The Underwriter
does  not intend to  sell any of the  securities of the  Company to accounts for
which it exercises discretionary authority.
 
     The Underwriting Agreement provides that, for a period of three years  from
the  date of this Prospectus, the Company will nominate a person selected by the
Underwriter and reasonably acceptable to the Company for election to serve as  a
member  of the Company's  Board of Directors.  The Company also  has engaged the
Underwriter as its financial consultant for a period of two years from the  date
of  this Prospectus  at a  monthly fee of  $1,000. Additionally,  if within five
years  of  the  date  of  this  Prospectus,  the  Company  completes  a  merger,
acquisition,  joint venture  or any  other capital  business transaction  with a
party introduced to the Company by the Underwriter, the Underwriter will receive
a finder's fee equal to 5% of the  first $3 million of consideration, 3% of  the
next  $2 million, 2% of the  next $2 million and 1%  of the excess, if any, over
$10 million.
 
                                       35

<PAGE>
<PAGE>
                            SELLING SECURITYHOLDERS
 
     Up  to 500,000  Bridge Units,  500,000 shares  of Common  Stock and 500,000
Warrants (the  'Registered Bridge  Securities') may  be offered  by the  Selling
Securityholders who acquired the right to receive such securities in the January
1996  Bridge Financing. The Company has agreed  to bear all expenses (other than
underwriting or selling commissions or any fees and disbursements of counsel  to
such  Selling  Securityholders) in  connection  with the  registration  of these
shares.
 
     The following table sets forth certain information with respect to  holders
for whom the Company registering these securities for resale to the public. None
of  the Selling  Securityholders has held  any position  or office or  has had a
material relationship with the Company or any of its affiliates within the  past
three years. The Company believes that none of the holders listed below owns any
other  securities  of the  Company.  The Company  will  not receive  any  of the
proceeds from the sale of these shares by the Selling Securityholders.
 
<TABLE>
<CAPTION>
                                                          SHARES BENEFICIALLY    NUMBER OF SHARES
                                                            OWNED PRIOR TO        REGISTERED FOR     SHARES BENEFICIALLY
                                                               RESALE(1)              RESALE         OWNED AFTER RESALE
                                                          -------------------    ----------------    -------------------
 
<S>                                                       <C>                    <C>                 <C>
Charles Junger.........................................         137,500               137,500                 0
Plus One Finance Limited...............................         125,000               125,000                 0
360 Central Corp.......................................         100,000               100,000                 0
Min Computer Consultants, Inc. Retirement Trust........          62,500                62,500                 0
Harry Shuster..........................................          50,000                50,000                 0
Bridge Ventures, Inc...................................          25,000                25,000                 0
</TABLE>
 
- ------------
 
(1) Does not include shares issuable upon  exercise of the Warrants included  in
    the  Bridge  Units or  the  Class B  Warrants,  which Warrants  and  Class B
    Warrants will become exercisable one year from the date of this Prospectus.
 
<TABLE>
<CAPTION>
                                                                             NUMBER OF WARRANTS
                                                    WARRANTS BENEFICIALLY      REGISTERED FOR      WARRANTS BENEFICIALLY
                                                    OWNED PRIOR TO RESALE          RESALE           OWNED AFTER RESALE
                                                    ---------------------    ------------------    ---------------------
 
<S>                                                 <C>                      <C>                   <C>
Charles Junger...................................          137,500                 137,500                   0
Plus One Finance Limited.........................          125,000                 125,000                   0
360 Central Corp.................................          100,000                 100,000                   0
Min Computer Consultants, Inc. Retirement
  Trust..........................................           62,500                  62,500                   0
Harry Shuster....................................           50,000                  50,000                   0
Bridge Ventures, Inc.............................           25,000                  25,000                   0
</TABLE>
 
                                       36
 
<PAGE>
<PAGE>
                              PLAN OF DISTRIBUTION
 
     The securities offered hereby may be sold from time to time directly by the
Selling Securityholders.  Alternatively, the  Selling Securityholders  may  from
time to time offer such securities through underwriters, dealers and agents. The
distribution of securities by the Selling Securityholders may be effected in one
or  more  transactions  that  may take  place  on  the  over-the-counter market,
including ordinary broker's  transactions, privately-negotiated transactions  or
through  sales  to one  or  more broker-dealers  for  resale of  such  shares as
principals, at market prices prevailing at  the time of sale, at prices  related
to such prevailing market prices or at negotiated prices. Usual and customary or
specifically negotiated brokerage fees or commissions may be paid by the Selling
Securityholders  in  connection  with  such  sales  of  securities.  The Selling
Securityholders and intermediaries through whom such securities are sold may  be
deemed  'underwriters' within the meaning of  the Securities Act with respect to
the securities offered, and any profits realized or commissions received may  be
deemed  underwriting compensation. The Selling Securityholders may also elect to
sell such securities pursuant to one or more exemptions from registration  under
the Securities Act, including but not limited to sales under Rule 144.
 
     At  the time a particular offer of securities  is made by or on behalf of a
Selling Securityholder, to the extent required, a Prospectus will be distributed
which will set forth the  numbers of shares being offered  and the terms of  the
offering, including the name or names of any underwriters, dealers or agents, if
any,  the purchase price paid  by any underwriter for  shares purchased from the
Selling Securityholder and any discounts, commissions or concessions allowed  or
reallowed or paid to dealers, and the proposed selling price to the public.
 
     Under  the Exchange Act, and the regulations thereto, any person engaged in
a distribution of the securities of  the Company offered by this Prospectus  may
not  simultaneously  engage in  market-making  activities with  respect  to such
securities of the Company during the applicable 'cooling off' period (nine days)
prior to  the  commencement  of  such distribution.  In  addition,  and  without
limiting   the  foregoing,  the  Selling  Securityholders  will  be  subject  to
applicable provisions  of  the  Exchange  Act  and  the  rules  and  regulations
thereunder,  including without limitation,  Rule 10b-6 and  10b-7, in connection
with the transactions in such securities, which provisions may limit the  timing
of purchases and sales of such securities by the Selling Securityholders.
 
     All  costs, expenses  and fees in  connection with the  registration of the
shares offered by  the Selling  Securityholders will  be borne  by the  Company.
Brokerage  commissions,  if  any, attributable  to  the sale  of  the securities
offered  by  the  Selling   Securityholders  will  be   borne  by  the   Selling
Securityholders.   The   Company   has   agreed   to   indemnify   the   Selling
Securityholders, and the  Selling Securityholders have  agreed to indemnify  the
Company, against certain liabilities, including liabilities under the Securities
Act.
 
   
     The  Selling Securityholders have agreed that they will not sell any of the
shares registered herein  until June 7,  1997 without the  prior consent of  the
Underwriter.
    
 
                                       37
 
<PAGE>
<PAGE>
                                 LEGAL MATTERS
 
     The  legality of the securities offered hereby has been passed upon for the
Company by Graubard Mollen & Miller, New York, New York. Bernstein &  Wasserman,
LLP,  New York, New York has acted  as counsel for the Underwriter in connection
with this Offering.
 
                                    EXPERTS
 
     The financial statements of  the Company as of  December 31, 1994 and  1995
and  for the years then ended have  been included herein and in the Registration
Statement of which this  Prospectus is a  part, in reliance  upon the report  of
Richard  A.  Eisner &  Company, LLP,  independent certified  public accountants,
appearing elsewhere herein, and  upon the authority of  such firm as experts  in
accounting and auditing.
 
                             AVAILABLE INFORMATION
 
     The  Company has filed  with the Commission  a Registration Statement under
the Securities Act  with respect to  the Units offered  hereby. This  Prospectus
does  not contain all of the information set forth in the Registration Statement
and the  exhibits  thereto,  certain  portions having  been  omitted  from  this
Prospectus  in accordance with the rules  and regulations of the Commission. For
further information with respect to the Company, the securities offered by  this
Prospectus  and such omitted information, reference  is made to the Registration
Statement, including any  and all  exhibits and  amendments thereto.  Statements
contained  in this Prospectus concerning the provisions of any document filed as
an exhibit are of necessity brief  descriptions thereof and are not  necessarily
complete,  and in each  instance reference is  made to the  copy of the document
filed as an  exhibit to the  Registration Statement, each  such statement  being
qualified in its entirety by this reference.
 
     Following the effectiveness of the Registration Statement, the Company will
be  subject to the informational requirements  of the Securities Exchange Act of
1934, as amended, and  in accordance therewith, the  Company will file  reports,
proxy  statements and other information with the Commission. Such reports, proxy
statements and  other information  may be  inspected and  copied at  the  public
reference  facilities of the  Commission at 450  Fifth Street, N.W., Washington,
D.C. 20549; 7  World Trade Center,  New York, New  York 10048; and  Northwestern
Atrium   Center,  500  West  Madison   Street,  Suite  1400,  Chicago,  Illinois
60661-2511. Copies of such material,  including the Registration Statement,  can
be obtained from the Commission's Public Reference Section at prescribed rates.
 
     The  Company  intends  to  furnish  its  shareholders  with  annual reports
containing financial statements  audited by  its independent  auditors and  such
other  periodic reports as the Company may determine to be appropriate or as may
be required by law.
 
                                       38

<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
 
                                     INDEX
 
<TABLE>
<CAPTION>
                                                                                                            PAGE
                                                                                                           NUMBER
                                                                                                           ------
 
<S>                                                                                                        <C>
Independent Auditor's Report............................................................................     F-2
 
Combined Balance Sheet as of December 31, 1995..........................................................     F-3
 
Combined Statements of Operations for the Years Ended December 31, 1995 and 1994........................     F-4
 
Combined Statements of Changes in Stockholders' Equity and Partners' Capital for the Years Ended
  December 31, 1995 and 1994............................................................................     F-5
 
Combined Statements of Cash Flows for the Years Ended December 31, 1995 and 1994........................     F-6
 
Notes to Financial Statements...........................................................................     F-7
</TABLE>
 
                                      F-1

<PAGE>
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors and Partners
BIG CITY BAGELS, INC. AND
 PUMPERNICKEL PARTNERS, L.P.
Hicksville, New York
 
     We have audited the accompanying combined balance sheet of Big City Bagels,
Inc.  and Pumpernickel Partners, L.P.  as at December 31,  1995, and the related
combined statements of operations, changes in stockholders' equity and partners'
capital and cash flows for  the years ended December  31, 1995 and December  31,
1994.  These  financial  statements  are  the  responsibility  of  the Company's
management. Our  responsibility is  to  express an  opinion on  these  financial
statements based on our audits.
 
     We  conducted  our audits  in accordance  with generally  accepted auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial  statements enumerated above present  fairly,
in  all material respects,  the combined financial position  of Big City Bagels,
Inc. and Pumpernickel  Partners, L.P. at  December 31, 1995  and the results  of
their  operations and their cash flows for the years ended December 31, 1995 and
December 31, 1994 in conformity with generally accepted accounting principles.
 
                                          RICHARD A. EISNER & COMPANY, LLP
 
New York, New York
February 21, 1996
 
With respect to Note A
March 6, 1996
 
                                      F-2


<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                             COMBINED BALANCE SHEET
                            AS AT DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                                                                       PRO FORMA
                                                                                        HISTORICAL      (NOTE A)
                                                                                        -----------    ----------
 
<S>                                                                                     <C>            <C>
                                       ASSETS
Current assets:
     Cash............................................................................   $    37,991    $   37,991
     Accounts receivable.............................................................        19,580        19,580
     Inventory.......................................................................        47,933        47,933
     Prepaid expenses and other current assets.......................................         9,572         9,572
                                                                                        -----------    ----------
          Total current assets.......................................................       115,076       115,076
 
Fixed assets, net of accumulated depreciation........................................       934,378       934,378
Intangible assets, net of accumulated amortization of $19,869........................        31,230       284,532
Deferred registration costs..........................................................        25,000        25,000
Security deposits....................................................................        31,947        31,947
                                                                                        -----------    ----------
          Total......................................................................   $ 1,137,631    $1,390,933
                                                                                        -----------    ----------
                                                                                        -----------    ----------
 
             LIABILITIES AND STOCKHOLDERS' EQUITY AND PARTNERS' CAPITAL
Current liabilities:
     Stockholder and partner loans...................................................   $   200,000    $  200,000
     Notes payable...................................................................        87,712        87,712
     Unearned franchise fee income...................................................       309,250       309,250
     Accounts payable................................................................       278,390       278,390
     Accrued expenses................................................................        35,660        35,660
                                                                                        -----------    ----------
          Total current liabilities..................................................       911,012       911,012
 
Deferred rent payable................................................................        26,261        26,261
Loans payable, noncurrent............................................................        11,044        11,044
Stockholder and partner loans, noncurrent............................................       262,468       262,468
                                                                                        -----------    ----------
          Total liabilities..........................................................     1,210,785     1,210,785
                                                                                        -----------    ----------
Stockholders equity and partners' capital:
     Preferred stock $.001 par value; 1,000,000 shares authorized; no shares
      outstanding
     Common stock $.001 par value; 10,000,000 shares authorized; 2,818,750 shares
      issued and outstanding, historical; 3,000,000 shares issued and outstanding,
      pro forma......................................................................         2,819         3,000
     Additional paid-in capital......................................................       972,181       177,148
     Partners' capital...............................................................       255,456
     Accumulated deficit.............................................................    (1,303,610)
                                                                                        -----------    ----------
          Total stockholders' equity (deficiency) and partners' capital..............       (73,154)      180,148
                                                                                        -----------    ----------
          Total......................................................................   $ 1,137,631    $1,390,933
                                                                                        -----------    ----------
                                                                                        -----------    ----------
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-3
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                       COMBINED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                                               YEAR ENDED
                                                                                              DECEMBER 31,
                                                                                        -------------------------
                                                                                           1995           1994
                                                                                        -----------    ----------
 
<S>                                                                                     <C>            <C>
Revenues:
     Product sales by company owned stores...........................................   $ 1,313,297    $  451,568
     Product sales to franchisees and others.........................................       172,757        60,493
     Franchise fees..................................................................        40,000        30,000
     Royalty income..................................................................        22,147           157
     Other income....................................................................         2,054         1,917
                                                                                        -----------    ----------
          Total revenues.............................................................     1,550,255       544,135
                                                                                        -----------    ----------
Costs and expenses:
     Cost of sales...................................................................       667,394       249,509
     Selling, general and administrative expenses....................................     1,681,892     1,035,527
     Interest expense................................................................        27,818        17,692
                                                                                        -----------    ----------
          Total costs and expenses...................................................     2,377,104     1,302,728
                                                                                        -----------    ----------
Net (Loss)...........................................................................      (826,849)   $ (758,593)
                                                                                                       ----------
                                                                                                       ----------
Pro forma adjustment:
     Increase in officers salary.....................................................       212,333
                                                                                        -----------
Pro forma net (loss).................................................................   $(1,039,182)
                                                                                        -----------
                                                                                        -----------
Pro forma net (loss) per common share................................................     $(.35)
                                                                                        -----------
                                                                                        -----------
Pro forma weighted average common shares outstanding.................................     3,000,000
                                                                                        -----------
                                                                                        -----------
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-4
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
             COMBINED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                             AND PARTNERS' CAPITAL
<TABLE>
<CAPTION>
                                                COMMON STOCK        ADDITIONAL
                                             -------------------      PAID-IN      PARTNERS'    ACCUMULATED    TREASURY
                                              SHARES      AMOUNT      CAPITAL       CAPITAL       DEFICIT       STOCK
                                             ---------    ------    -----------    ---------    -----------    --------
 
<S>                                          <C>          <C>       <C>            <C>          <C>            <C>
Balance -- January 1, 1994................   2,818,750    $2,819    $    27,181    $ 506,408    $  (169,120)
Capital contributions.....................                              951,000      200,000
Purchase of treasury stock................    (225,500)                                                        $(24,000)
Net (loss)................................                                          (297,893)      (460,700)
                                             ---------    ------    -----------    ---------    -----------    --------
Balance -- December 31, 1994..............   2,593,250    2,819         978,181      408,515       (629,820)    (24,000)
Purchase of treasury stock................     (56,375)                                                          (6,000)
Reissuance of treasury stock..............     281,875                   (6,000)                                 30,000
Net (loss)................................                                          (153,059)      (673,790)
                                             ---------    ------    -----------    ---------    -----------    --------
Balance -- December 31, 1995..............   2,818,750    2,819         972,181      255,456     (1,303,610)      - 0 -
Exchange of partnership interests for
  common stock............................     181,250      181         508,577     (255,456)
Termination of S corporation status.......                           (1,303,610)                  1,303,610
                                             ---------    ------    -----------    ---------    -----------    --------
Pro Forma Balance December 31, 1995.......   3,000,000    $3,000    $   177,148    $   - 0 -    $     - 0 -    $  - 0 -
                                             ---------    ------    -----------    ---------    -----------    --------
                                             ---------    ------    -----------    ---------    -----------    --------
 
<CAPTION>
 
                                              TOTAL
                                            ----------
<S>                                          <C>
Balance -- January 1, 1994................  $  367,288
Capital contributions.....................   1,151,000
Purchase of treasury stock................     (24,000)
Net (loss)................................    (758,593)
                                            ----------
Balance -- December 31, 1994..............     735,695
Purchase of treasury stock................      (6,000)
Reissuance of treasury stock..............      24,000
Net (loss)................................    (826,849)
                                            ----------
Balance -- December 31, 1995..............     (73,154)
Exchange of partnership interests for
  common stock............................     253,302
Termination of S corporation status.......       - 0 -
                                            ----------
Pro Forma Balance December 31, 1995.......  $  180,148
                                            ----------
                                            ----------
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-5
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                       COMBINED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                                                YEAR ENDED
                                                                                               DECEMBER 31,
                                                                                          -----------------------
                                                                                            1995          1994
                                                                                          ---------    ----------
 
<S>                                                                                       <C>          <C>
Cash flows from operating activities:
     Net (loss)........................................................................   $(826,849)   $ (758,593)
     Adjustments to reconcile net (loss) to net cash (used in) operating activities:
          Depreciation and amortization................................................     115,862        62,064
          (Increase) decrease in:
               Accounts receivable.....................................................      (5,607)      (12,373)
               Inventory...............................................................        (753)      (47,180)
               Prepaid expenses........................................................        (238)       13,643
               Other assets............................................................      (1,922)       (2,971)
          Increase in:
               Accounts payable........................................................     170,855        86,395
               Accrued expenses........................................................      18,788         7,574
               Unearned franchise fee income...........................................     244,250        65,000
               Deferred rent payable...................................................       4,968        18,286
                                                                                          ---------    ----------
                    Net cash (used in) operating activities............................    (280,646)     (568,155)
                                                                                          ---------    ----------
Cash flows from investing activities:
     Purchases of fixed assets.........................................................     (54,181)     (921,920)
                                                                                          ---------    ----------
Cash flows from financing activities:
     Proceeds from capital contributions...............................................                 1,151,000
     Proceeds from stockholder loans...................................................     253,468        83,000
     Proceeds from notes payable.......................................................     101,648
     Repayment of notes payable........................................................      (2,892)
     Purchase of treasury stock........................................................      (6,000)
     Deferred registration costs.......................................................     (25,000)
                                                                                          ---------    ----------
                    Net cash provided by financing activities..........................     321,224     1,234,000
                                                                                          ---------    ----------
 
Net (Decrease) in Cash and Cash Equivalents............................................     (13,603)     (256,075)
Cash and cash equivalents -- beginning of year.........................................      51,594       307,669
                                                                                          ---------    ----------
Cash and Cash Equivalents -- End of Year...............................................   $  37,991    $   51,594
                                                                                          ---------    ----------
                                                                                          ---------    ----------
Supplemental disclosure of cash paid:
     Interest..........................................................................   $   2,795    $   17,692
     Income taxes......................................................................       3,578         1,339
</TABLE>
 
  The accompanying notes to financial statements are an integral part hereof.
 
                                      F-6

<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                         NOTES TO FINANCIAL STATEMENTS
 
(NOTE A) -- THE COMPANY AND BASIS OF PRESENTATION:
 
     Big  City Bagels,  Inc. ('Big City')  operates and  franchises retail bagel
stores and sells its products wholesale to commercial accounts and food  service
operators.  Pumpernickel Partners, L.P. ('Pumpernickel') operates two such bagel
stores. The combined financial statements include  the accounts of Big City  and
Pumpernickel  (collectively, the 'Company'),  which are under  common control as
the principal stockholders of  Big City are also  the principal stockholders  of
Bagel  Partners, Inc. ('Bagel  Partners'), the general  partner of Pumpernickel.
The Company commenced operations in 1993. All significant intercompany  balances
and  transactions  have  been  eliminated.  Bagel  Partners  had  no  assets  or
liabilities other  than its  interest in  Pumpernickel, which  if the  financial
statements of Bagel Partners were combined herewith, would have been eliminated.
 
     The  Company has incurred losses since  inception and has a working capital
deficit of $795,936  at December 31,  1995. In January  1996 the Company  raised
$1,000,000 through a bridge financing (Note J) which management believes will be
sufficient  to  fund  its operations  through  at  least December  31,  1996. In
addition, the Company expects to offer its securities in a public offering  (the
'Offering')   however,  there  is  no  assurance  that  such  offering  will  be
consummated (Note K).
 
     Immediately prior to the  closing of the Offering  the limited partners  of
Pumpernickel  and the stockholders of Bagel  Partners, Inc., the general partner
of Pumpernickel, will exchange their partnership interests and all their capital
stock, respectively,  for 181,250  shares of  the Company's  common stock.  This
transaction  will  be  accounted for  as  a  purchase of  the  interests  of the
unaffiliated limited partners in  Pumpernickel. The common  stock issued to  the
stockholders   of  Bagel  Partners  and   the  affiliated  limited  partners  of
Pumpernickel  will  be   valued  at   their  respective   equity  interests   in
Pumpernickel.  The  excess of  the  fair value  of  the shares  of  common stock
(144,535 shares) issued to such limited  partners over the book amount of  their
interest  in Pumpernickel has been assigned  to the franchise costs and included
with intangible assets in the  accompanying pro forma balance sheet  ($253,302).
The  accompanying pro forma balance sheet reflects this transaction as if it had
occurred on December 31, 1995. In addition, in February 1996 the Company amended
its certificate of incorporation, increasing its authorized shares, and in March
1996 the Company effected a  28,187.5 for 1 stock split  of its common stock  in
the  form  of  stock  dividend  payable  at  the  closing  of  the  Offering  to
shareholders of record on April  1, 1996. The accompanying financial  statements
reflect these transactions retroactively.
 
(NOTE B) -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
(1) INVENTORY:
 
     Inventory is stated at the lower of cost (first-in, first-out) or market.
 
(2) DEPRECIATION:
 
     Fixed   assets  are   stated  at   cost,  less   accumulated  depreciation.
Depreciation is  provided  using the  straight-line  method over  the  estimated
useful lives of the respective assets.
 
(3) INTANGIBLE ASSETS:
 
     Intangible  assets consists of organization costs which are being amortized
over 5 years and trademark costs which are being amortized over 15 years.
 
(4) FRANCHISE FEES:
 
     Franchise fees include  fees earned  from area  development agreements  and
franchise agreements.
 
                                      F-7
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
     Under  an area  development agreement, a  developer purchases  the right to
develop a  specified  area for  future  franchises. Area  development  fees  are
recognized as revenue on a pro rata basis as each store in the area is opened.
 
     Generally,  franchise agreements provide for a franchise fee of $30,000 for
a franchisee's  first store  and $25,500  for subsequent  stores. A  deposit  is
required  at the signing of  the franchise agreement and  the balance is payable
when the  franchisee obtains  a lease  commitment for  the site.  The  Company's
initial  obligations under  the franchise  agreement are  to provide operational
guidelines and manuals, to assist in and approve the proposed site selection and
to  provide  training   to  the   franchisee.  Revenues   are  recognized   when
substantially  all material  obligations have  been provided,  historically upon
opening of the respective store.
 
(5) ROYALTY INCOME:
 
     Franchise agreements provide for royalties of 4% of gross sales, which  are
recognized as income when earned.
 
(6) INCOME TAXES:
 
     Big City and Pumpernickel file separate tax returns. Big City has elected S
corporation  tax  status  for federal  and  certain state  income  tax reporting
purposes. Pumpernickel is treated as a partnership for federal and state  income
tax reporting purposes. Accordingly, the losses of the Company are deductible by
the  stockholders and partners and will not  be available as a loss carryforward
to the  Company. Upon  closing of  the proposed  public offering  (Note K),  the
Company will be subject to income taxes.
 
(7) PRO FORMA NET (LOSS) PER SHARE:
 
     Pro  forma net (loss)  per share is  computed on the  basis of the weighted
average number of common shares outstanding during each period adjusted for  the
28,187.5  to 1  stock split and  as if the  exchange described in  Note A[1] had
occurred on January  1, 1995 and  as if the  employment agreements described  in
Note  F[2] had been in effect since the later  of January 1, 1995 or the date of
employment of the respective individual.
 
(8) LONG-LIVED ASSETS:
 
     In accordance with FASB Statement  No. 121, 'Accounting for the  Impairment
of  Long-Lived Assets and for Long-Lived Assets  to be Disposed of', the Company
records impairment losses  on long-lived  assets used  in operations,  including
goodwill  and intangible assets, when events and circumstances indicate that the
assets might  be  impaired and  the  undiscounted  cash flows  estimated  to  be
generated by those assets are less than the carrying amounts of those assets.
 
(NOTE C) -- FIXED ASSETS:
 
     Fixed assets consists of the following:
 
<TABLE>
<CAPTION>
                                                                                              LIFE
                                                                                         --------------
 
<S>                                                                        <C>           <C>
Furniture and fixtures..................................................   $  284,482    7 to 15 years
Machinery and equipment.................................................      413,004    5 to 15 years
Leasehold improvements..................................................      398,988    Life of leases
                                                                           ----------
     Total..............................................................    1,096,474
Less accumulated depreciation...........................................      162,096
                                                                           ----------
     Balance............................................................   $  934,378
                                                                           ----------
                                                                           ----------
</TABLE>
 
                                      F-8
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
(NOTE D) -- NOTES PAYABLE:
 
     The Company has borrowed $68,947 from a bank pursuant to two line of credit
agreements.  The full amount was repaid  in January 1996. The agreements provide
for aggregate borrowings of up to $70,000 with interest payable at 15.25%.
 
     In addition,  the Company  owes $29,809  pursuant to  two equipment  loans,
payable  in  monthly  installments  of principal  and  interest  totaling $1,940
through December 1997.
 
(NOTE E) -- STOCKHOLDER AND PARTNER LOANS:
 
     Stockholder and  partner loans  are payable  $200,000 upon  closing of  the
Offering,  $175,000 from the first proceeds to  the Company from the exercise of
the underwriter's over-allotment option in the Offering, and the balance monthly
with interest at  10% commencing  January 1997. If  the offering  does not  take
place  the loans are payable  monthly with interest at  10% commencing July 1996
through June 2001. Assuming the repayment of $375,000 of stockholder and partner
loans had been repaid from the proceeds of the Offering at the later of  January
1, 1995 or the date of the loan, supplemental loss per share would be $(.32) for
1995.
 
(NOTE F) -- COMMITMENTS AND CONTINGENCIES:
 
(1) OPERATING LEASES:
 
     The  Company leases its commissary space  and store locations under various
operating leases  which expire  between  December 1996  and March  1999.  Future
minimum rental payments as of December 31, 1995 are approximately as follows:
 
<TABLE>
<CAPTION>
YEAR ENDING
DECEMBER 31,                                                                          AMOUNT
- ----------------------------------------------------------------------------------   --------
 
<S>                                                                                  <C>
1996..............................................................................   $176,166
1997..............................................................................    148,596
1998..............................................................................    138,720
1999..............................................................................     20,573
                                                                                     --------
     Total........................................................................   $484,055
                                                                                     --------
                                                                                     --------
</TABLE>
 
     Rent  expense for the years  ended December 31, 1995  and December 31, 1994
was $170,526 and $130,299, respectively. Rent expense under the Company's  lease
for  its commissary and one store,  which provides for scheduled rent increases,
is recognized on a straight-line basis over the term of the lease.
 
(2) EMPLOYMENT AGREEMENTS:
 
     The Company  intends  to  enter  into  three  year  employment  agreements,
effective as of January 1, 1996 with two officers providing for aggregate annual
salaries  of $250,000, increasing to $330,000 after the closing of the Offering,
with annual increments of 10%.
 
     The Company has also entered into  an agreement with an employee  providing
for an annual salary of $85,000 though December 31, 1998.
 
(NOTE G) -- INCOME TAXES:
 
     If the Company had been subject to tax as a C corporation, there would have
been  no pro forma income tax expense for  the years ended December 31, 1995 and
December 31, 1994. Also, in accordance with  SFAS 109, a pro forma deferred  tax
asset    of   approximately    $711,000   and    $379,000   at    December   31,
 
                                      F-9
 
<PAGE>
<PAGE>
                           BIG CITY BAGELS, INC. AND
                          PUMPERNICKEL PARTNERS, L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
1995 and  December  31,  1994, respectively,  attributable  principally  to  net
operating  loss carryforwards would be fully reserved because the realization of
such benefit could not be established.
 
(NOTE H) -- FRANCHISES:
 
     During 1995  the  Company  entered into  franchise  agreements  for  twelve
stores,  none of  which were  opened as  of December  31, 1995.  During 1994 the
Company entered  into franchise  agreements for  two stores,  one of  which  was
opened  in each of 1995 and 1994. At December 31, 1995 there were two franchised
stores and three Company owned stores  in operation. Deferred franchise fees  at
December  31, 1995 and December  31, 1994 represent fees  received in advance of
store openings.
 
(NOTE I) -- COMMON STOCK:
 
     The Company intends to adopt its 1996 Performance Equity Plan (the  'Plan')
which  provides for  the issuance of  awards of  up to 350,000  shares of common
stock to employees, officers, directors and consultants. The awards may  consist
of  incentive  stock  options, nonqualified  options,  restricted  stock awards,
deferred stock awards, stock appreciation  rights and other awards as  described
in  the  Plan. Although  no awards  have yet  been granted  under the  Plan, the
Company has agreed to issue options to purchase 15,000 shares of common stock to
an employee at an exercise price of $4.00 per share.
 
(NOTE J) -- BRIDGE FINANCING:
 
     In January  1996, the  Company completed  a bridge  financing, pursuant  to
which  it issued (i)  an aggregate of $1,000,000  principal amount of promissory
notes, which bear  interest at  the rate  of 8%  per annum  and are  due on  the
earlier of the completion of the Offering or July 19, 1997 and (ii) the right to
receive upon the completion of the Offering an aggregate of 500,000 bridge units
and  500,000  Class  B  redeemable  common  stock  purchase  warrants  ('Class B
warrants'). Each  bridge unit  consists of  one share  of common  stock and  one
warrant  identical to  the Class  A warrants  described in  Note K.  Two Class B
warrants, together, will  entitle the  holder to  purchase one  share of  common
stock  for  $8.00 during  the three-year  period commencing  one year  after the
completion of  the Offering.  The  bridge units  and  Class B  warrants  contain
registration  rights  and  the  Company  intends  to  register  such  securities
simultaneously with the  Offering. The units  and warrants have  been valued  at
$684,000  and will be accounted for as  a debt discount increasing the effective
interest rate on the notes to 169%.
 
(NOTE K) -- INITIAL PUBLIC OFFERING:
 
     The Company intends to offer securities to the public in an initial  public
offering.  In connection therewith, the Company has incurred expenses of $25,000
through December 31, 1995 and expects to incur significant other expenses which,
if the Offering does not  take place, will be  charged to expense. The  Offering
consists  of 1,125,000 units, each unit consisting  of one share of common stock
and one Class A warrant which entitles the holder thereof to purchase one  share
of  common stock at $4.50 per share  for a three-year period commencing one year
after the effective date of the Offering.
 
                                      F-10

<PAGE>
<PAGE>
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<PAGE>
<PAGE>
                      [THIS PAGE INTENTIONALLY LEFT BLANK]

<PAGE>
<PAGE>
_____________________________                      _____________________________
 
  NO  DEALER, SALESPERSON OR  ANY OTHER PERSON  HAS BEEN AUTHORIZED  TO GIVE ANY
INFORMATION OR  TO MAKE  ANY REPRESENTATIONS  IN CONNECTION  WITH THIS  OFFERING
OTHER  THAN  THOSE CONTAINED  IN THIS  PROSPECTUS  AND, IF  GIVEN OR  MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY  OR BY THE  UNDERWRITER. THIS PROSPECTUS  DOES NOT CONSTITUTE  AN
OFFER  TO SELL OR A SOLICITATION OF AN  OFFER TO BUY ANY SECURITY OTHER THAN THE
SECURITIES OFFERED BY THIS PROSPECTUS, OR AN OFFER TO SELL OR A SOLICITATION  OF
AN  OFFER TO BUY ANY SECURITIES BY ANY  PERSON IN ANY JURISDICTION IN WHICH SUCH
OFFER OR SOLICITATION  IS NOT AUTHORIZED  OR IS UNLAWFUL.  THE DELIVERY OF  THIS
PROSPECTUS  SHALL NOT, UNDER ANY CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THE
INFORMATION HEREIN IS  CORRECT AS OF  ANY TIME  SUBSEQUENT TO THE  DATE OF  THIS
PROSPECTUS.
 
                            ------------------------
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                                                                                               PAGE
                                                                                                                               ----
<S>                                                                                                                            <C>
Prospectus Summary..........................................................................................................     3
Prospective Combination.....................................................................................................     7
Risk Factors................................................................................................................     7
Use of Proceeds.............................................................................................................    13
Dilution....................................................................................................................    14
Capitalization..............................................................................................................    15
Dividend Policy.............................................................................................................    15
Management's Discussion and Analysis of Financial Condition and Results of Operations.......................................    16
Business....................................................................................................................    19
Management..................................................................................................................    26
Principal Shareholders......................................................................................................    28
Certain Relationships and Related Transactions..............................................................................    29
Description of Securities...................................................................................................    30
Shares Eligible for Future Sale.............................................................................................    33
Underwriting................................................................................................................    34
Selling Securityholders.....................................................................................................    36
Plan of Distribution........................................................................................................    37
Legal Matters...............................................................................................................    38
Experts.....................................................................................................................    38
Available Information.......................................................................................................    38
Index to Financial Statements...............................................................................................   F-1
</TABLE>
    
 
   
                            ------------------------
  UNTIL  JUNE 3, 1996,  ALL DEALERS EFFECTING TRANSACTIONS  IN THE UNITS, COMMON
STOCK AND WARRANTS, WHETHER  OR NOT PARTICIPATING IN  THIS DISTRIBUTION, MAY  BE
REQUIRED  TO DELIVER  A PROSPECTUS.  THIS IS  IN ADDITION  TO THE  OBLIGATION OF
DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT  TO
THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
    
 
                             500,000 BRIDGE UNITS,
                                 500,000 SHARES
                              OF COMMON STOCK AND
                                500,000 CLASS A
                            REDEEMABLE COMMON STOCK
                               PURCHASE WARRANTS
 
                                     [LOGO]
 
                             BIG CITY BAGELS, INC.
 
                           -------------------------
                                   PROSPECTUS
                           -------------------------
 
                                 MONROE PARKER
                                SECURITIES, INC.
 
   
                                  MAY 7, 1996
    
 
_____________________________                      _____________________________


                                    STATEMENT OF DIFFERENCES
           The registered trademark symbol shall be expressed as............'r'

<PAGE>



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