BIG CITY BAGELS INC
SB-2, 1997-06-16
EATING PLACES
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<PAGE>
 
<PAGE>

       As filed with the Securities and Exchange Commission on June , 1997
                                                     Registration No. 333-
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                              --------------------

                                    FORM SB-2
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                              --------------------

                              BIG CITY BAGELS, INC.
                 (Name of small business issuer in its charter)

<TABLE>
<S>                               <C>                                        <C>
        NEW YORK                              5461                              11-3137508
(State of Incorporation)          (Primary Standard Industrial               (I.R.S. Employer
                                   Classification Code Number)              Identification Number)

</TABLE>

                                99 WOODBURY ROAD
                           HICKSVILLE, NEW YORK 11801
                             (516) 932-5050 (PHONE)
                            (516) 932-5056 (TELECOPY)
          (Address and telephone number of principal executive offices)

                              --------------------

                                99 WOODBURY ROAD
                           HICKSVILLE, NEW YORK 11801
(Address of principal place of business or intended principal place of business)

                              --------------------

                       MARK WEINREB, CHAIRMAN OF THE BOARD
                              BIG CITY BAGELS, INC.
                                99 WOODBURY ROAD
                           HICKSVILLE, NEW YORK 11801
                             (516) 932-5050 (PHONE)
                            (516) 932-5056 (TELECOPY)
            (Name, address and telephone number of agent for service)

                              --------------------

                                   COPIES TO:
                             DAVID ALAN MILLER, ESQ.
                              PETER M. ZIEMBA, ESQ.
                            GRAUBARD MOLLEN & MILLER
                                600 THIRD AVENUE
                            NEW YORK, NEW YORK 10016
                             (212) 818-8800 (PHONE)
                            (212) 818-8881 (TELECOPY)

                              --------------------

        APPROXIMATE DATE OF PROPOSED SALE TO THE PUBLIC:  As soon as practicable
after the effective date of this registration  statement.

        If this Form is filed to register additional  securities for an offering
pursuant to  Rule  462(b) under the  Securities  Act of 1933,  as  amended  (the
"Securities  Act"),  check  the  following  box  and  list  the  Securities  Act
registration  statement number  of the earlier  effective registration statement
for the same offering. [ ]________

        If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]________

        If delivery of the  prospectus  is expected to be made  pursuant to Rule
434, please check the following box: [ ]________

        If any of the securities being registered on this Form are to be offered
on a delayed or continuous  basis pursuant to Rule 415 under the Securities Act,
check the following box: [X]


                              --------------------


<PAGE>
 
<PAGE>


                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>

====================================================================================================================
                                                                     PROPOSED         PROPOSED
                                                 AMOUNT TO            MAXIMUM         MAXIMUM          AMOUNT OF
      TITLE OF EACH CLASS OF SECURITIES              BE           OFFERING PRICE     AGGREGATE        REGISTRATION
               TO BE REGISTERED                REGISTERED(4)       PER SECURITY    OFFERING PRICE         FEE
- --------------------------------------------------------------------------------------------------------------------
<S>                                               <C>               <C>             <C>                <C>
Common Stock issuable upon exercise of 
Class A Warrants..............................      2,293,750         $2.50(1)      $5,734,375.00       $1,737.69
- --------------------------------------------------------------------------------------------------------------------
Common Stock issuable upon exercise of 
Class B Warrants..............................        250,000         $2.50(2)      $  625,000.00       $  189.39
- --------------------------------------------------------------------------------------------------------------------
Class A Warrants issuable upon exercise
of outstanding Class A Warrants and
Class B Warrants..............................      2,293,750           $0                $0                   $0(3)
- --------------------------------------------------------------------------------------------------------------------
        TOTAL.................................................................      $6,359,375.00       $1,927.08
====================================================================================================================
</TABLE>


(1)     Represents the exercise price of the Class A Warrants.

(2)     Represents the exercise price of the Class B Warrants.

(3)     The new Class A Warrants issuable upon exercise of the outstanding Class
        A Warrants and Class B Warrants will be issued without any consideration
        paid  above the $2.50 cash  exercise  price of the  outstanding  Class A
        Warrants  and  Class  B  Warrants.   Accordingly,   under  Rule  457  no
        registration fee is due.

(4)     An  additional  1,793,750  shares of  Common  Stock  underlying  Class A
        Warrants and 250,000 shares of Common Stock underlying Class B Warrants,
        and an  additional  112,500  shares of Common Stock and 112,500  Class A
        Warrants  (and 112,500  shares of Common Stock  underlying  such Class A
        Warrants) issuable upon exercise of an option granted to the underwriter
        of the Company's initial public offering to purchase 112,500 units, each
        consisting  of one share of Common  Stock and one Class A Warrant,  have
        been  registered  under  a  Registration  Statement  on Form  SB-2  (No.
        333-2154)  which was declared  effective by the  Securities and Exchange
        Commission  on May 7, 1996 and which is being  amended  by the filing of
        this  Registration  Statement  pursuant to Rule 429.  Accordingly,  both
        registration  statements use the prospectus which  constitutes a part of
        this Registration Statement.

                              --------------------

        THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE  SECURITIES  ACT OF 1933, AS AMENDED,  OR UNTIL THE  REGISTRATION  STATEMENT
SHALL BECOME  EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE  COMMISSION,
ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.


                                       ii


<PAGE>
 
<PAGE>

                    PRELIMINARY PROSPECTUS DATED JUNE ___ , 1997
                              SUBJECT TO COMPLETION

                              BIG CITY BAGELS, INC.

   1,793,750 SHARES OF COMMON STOCK UNDERLYING CLASS A REDEEMABLE COMMON STOCK
                               PURCHASE WARRANTS
         2,293,750 NEW CLASS A REDEEMABLE COMMON STOCK PURCHASE WARRANTS
 2,293,750 SHARES OF COMMON STOCK UNDERLYING NEW CLASS A REDEEMABLE COMMON STOCK
                               PURCHASE WARRANTS
    500,000 SHARES OF COMMON STOCK UNDERLYING CLASS B REDEEMABLE COMMON STOCK
                               PURCHASE WARRANTS

        This Prospectus  relates to 1,793,750  shares of common stock, par value
$.001 per share ("Common Stock"), of Big City Bagels, Inc. ("Big City Bagels" or
the  "Company")  issuable  upon  exercise  of Class A  Redeemable  Common  Stock
Purchase Warrants ("Class A Warrants").  Each Class A Warrant currently entitles
the  registered  holder  thereof to purchase one share of Common Stock for $4.50
until May 6, 2000.  The Company  may redeem the Class A Warrants  with the prior
consent of Monroe Parker Securities,  Inc.  ("Underwriter"),  the underwriter of
the Company's  initial  public  offering in May 1996 ("Public  Offering"),  at a
price of $.05 per Class A Warrant at any time after they become exercisable upon
not less than 30 days' prior written notice if the last sale price of the Common
Stock has been at least $7.00 per share on 20  consecutive  trading  days ending
within ten days prior to the date on which notice of  redemption  is given.  The
Company may redeem the Class A Warrants  without the consent of the  Underwriter
on the same  terms,  provided  that the last sale price of the Common  Stock has
been at least $8.00 per share on 20  consecutive  trading days ending within ten
days prior to the date on which notice of redemption is given.

        This  Prospectus also relates to 500,000 shares of Common Stock issuable
upon exercise of Class B Redeemable Common Stock Purchase Warrants.  Two Class B
Warrants,  together,  currently entitle the holder thereof to purchase one share
of Common Stock for $8.00 until May 12, 2000. The Company may redeem the Class B
Warrants,  with the Underwriter's  prior consent, at a price of $.05 per Class B
Warrant at any time after they  become  exercisable  upon not less than 30 days'
prior  written  notice if the last sale  price of the  Common  Stock has been at
least $12.00 per share on 20  consecutive  trading  days ending  within ten days
prior to the date on which notice of redemption is given.

        Effective  ___,  1997, the Company will reduce the exercise price of the
Class A Warrants to $2.50 per share for a period of 90 days  ("Special  Exercise
Period") until ___, 1997, subject to the discretion of the Company to extend the
Special  Exercise Period for up to an additional 30 days  ("Termination  Date").
Accordingly,  if exercised prior to the  Termination  Date, each Class A Warrant
will  entitle the holder to  purchase  one share of Common  Stock for $2.50.  In
addition, for each Class A Warrant exercised,  the holder thereof will be issued
a new Class A Warrant  to  purchase  one share of  Common  Stock  ("New  Class A
Warrants") upon the expiration of the Special Exercise  Period.  If an aggregate
of at least  $2,000,000  of gross  proceeds are derived from the exercise of the
Class A Warrants during the Special Exercise Period, then (i) the exercise price
of  the  Class  A  Warrants which are not exercised and the New Class A Warrants
will  remain  at  $2.50 per share until the expiration date of such warrants and
(ii) the period of time during which the four executive  officers of the Company
will  not  sell  their  shares  of  Common  Stock  without  the  consent  of the
Underwriter will be extended from May 7, 1998 to December 31, 1998. The Class  A
Warrants  may  be exercised during the Special Exercise Period upon surrender of
the certificate(s) evidencing theClass A Warrants at the offices of  Continental
Stock Transfer & Trust Company  ("Warrant  Agent") with the exercise form on the
reverse side of the  Class A  Warrant  Certificate  completed and duly  executed
as indicated thereon, accompanied by full payment of the exercise price of $2.50
per share  in cash or by certified or official bank check.  See  "Description of
Securities -- Class A Warrants."

        During the Special  Exercise  Period,  the Company  also will reduce the
exercise  price of the Class B Warrants  to $2.50 per share and will not require
two Class B Warrants  to be  exercised  in tandem to receive one share of Common
Stock.  Accordingly,  if exercised prior to the  Termination  Date, each Class B
Warrant will entitle the holder to purchase one share of Common Stock for $2.50.
In  addition,  for each Class B Warrant  exercised,  the holder  thereof will be
issued a New Class A Warrant  to  purchase  one share of Common  Stock  upon the
expiration of the Special Exercise Period. After the Termination Date, two Class
B Warrants,  together,  will entitle the holder thereof to purchase one share of
Common Stock at the original  exercise price of $8.00.  The Class B Warrants may
be  exercised   during  the  Special  Exercise  Period  upon  surrender  of  the
certificate(s)  evidencing  the Class B Warrants  at the  offices of the Company
with the exercise  form on the reverse  side of the Class B Warrant  Certificate
completed and duly executed as indicated  thereon,  accompanied by fully payment
of the  exercise  price of $2.50 per share in cash or by  certified  or official
bank check. See "Description of Securities -- Class B Warrants."

        Pursuant  to the  Underwriting  Agreement  between  the  Company and the
Underwriter,  the  Underwriter  has been engaged to act as warrant  solicitation
agent for this  Offering,  but has agreed to waive the 4%  warrant  solicitation
fee.

        The Common Stock and Class A Warrants are quoted on the Nasdaq  SmallCap
Market under the symbols BIGC and BIGCW, respectively. On June 6, 1997, the last
sale price of the  Common  Stock and Class A Warrants  were  $5-1/2 and  $3-3/4,
respectively.


Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  Prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any state in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such state.


<PAGE>
 
<PAGE>


                      -------------------------------------
THE SECURITIES  OFFERED HEREBY ARE SPECULATIVE AND INVOLVE A HIGH DEGREE OF RISK
AND IMMEDIATE  SUBSTANTIAL DILUTION AND SHOULD NOT BE PURCHASED BY INVESTORS WHO
CANNOT AFFORD THE LOSS OF THEIR ENTIRE INVESTMENT.  SEE "RISK FACTORS" AT PAGE 7
AND "DILUTION" AT PAGE 13.
                     --------------------------------------
THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES  COMMISSION,  NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

<TABLE>
<CAPTION>
===============================================================================================
                                                           PRICE TO            PROCEEDS TO
                                                            PUBLIC              COMPANY(1)
===============================================================================================
<S>                                                         <C>               <C>
Shares of Common Stock Underlying Class A Warrants
  (excluding the New Class A Warrants)..............        $2.50             $4,484,375.00
- -----------------------------------------------------------------------------------------------
Shares of Common Stock Underlying Class B Warrants..        $2.50             $1,250,000.00
- -----------------------------------------------------------------------------------------------
Total....................................................................     $5,734,375.00
===============================================================================================
</TABLE>

(1)  Before deducting expenses payable by the Company, estimated at $130,000.


              The date of this Prospectus is ______________, 1997.


<PAGE>
 
<PAGE>


- --------------------------------------------------------------------------------

                               PROSPECTUS SUMMARY

        The following  summary is qualified in its entirety by reference to, and
should be read in conjunction with, the more detailed  information and financial
statements  (including  notes thereto)  appearing  elsewhere in this Prospectus.
Each  prospective  investor is urged to read this  Prospectus  in its  entirety.
Certain  statements  contained in the  Prospectus  Summary and elsewhere in this
Prospectus  regarding  matters that are not historical facts, such as statements
regarding  growth trends in the bagel industry and the Company's growth strategy
and expansion plans, are forward-looking  statements (as such term is defined in
the Securities Act).  Since such  forward-looking  statements  include risks and
uncertainties,  actual  results may differ  materially  from those  expressed or
implied by such  statements.  Factors that could cause actual  results to differ
materially  include,  but are not limited to, those discussed herein under "Risk
Factors,"  "Management's  Discussion  and  Analysis of Financial  Condition  and
Results of Operations" and  "Business," as well as those discussed  elsewhere in
this Prospectus.

        Unless otherwise indicated,  the information in this Prospectus does not
give effect to the exercise of an option ("Unit Purchase Option") granted in the
Public  Offering to the  Underwriter  to purchase up to an  aggregate of 112,500
units  ("Units"),  each  consisting of one share of Common Stock and one Class A
Warrant,  for $4.80  per Unit  commencing  on May 7,  1997 and does not  include
335,000  shares of Common  Stock  reserved  for  issuance  upon the  exercise of
options  granted or to be granted under the Company's  1996  Performance  Equity
Plan (the "1996 Plan"). See "Management -- 1996 Performance Equity Plan."

                                   THE COMPANY

        Big City Bagels operates and franchises upscale bagel bakery cafes under
the Company's  registered  trademark "Big City  Bagels(R)."  These stores sell a
wide  variety of  oversized,  fresh baked  bagels,  including  unique  specialty
bagels, and cream cheese spreads, muffins and other bakery products for take-out
and eat-in  consumption.  Big City Bagels  stores also sell salads,  sandwiches,
specialty  coffees and other beverages.  The Company owns six stores,  which are
located in California,  Arizona and Utah. The Company also sells Big City Bagels
franchises.  Currently,  there  are  eight  franchises  open  and  operating  in
California and  Minnesota.  As of the date of this  Prospectus,  the Company has
sold franchises to open an additional 32 stores,  which are in various stages of
development.  The  Company  also  sells its  products  wholesale  to  commercial
accounts and food service operators.

        The  Company  seeks to  ensure a high  quality,  consistent  product  by
controlling the preparation and distribution of its bagel dough. This control is
maintained by establishing  regional commissaries in which bagel dough and other
products are prepared and then delivered to surrounding Company-owned stores and
franchises.  The Company's  bagels are then baked daily in  accordance  with the
Company's  quality  control  guidelines  using  a  traditional  technique  which
requires the bagels to be boiled and then baked. The Company  currently owns and
operates a commissary  located in Costa Mesa,  California,  which  services most
existing  Big City Bagels  stores.  The  Company  also has  assisted  one of its
franchisees,  who entered into an area development agreement with the Company to
open 12 stores in the  Minneapolis/St.  Paul,  Minnesota area, in establishing a
commissary owned and operated by such franchisee in Minneapolis to service these
stores.  This  commissary is required to adhere to the Company's  strict quality
control guidelines.

        The  Company's  objective  is to become a leading  national  bagel store
chain.  The Company  intends to achieve this  objective  by: (i)  expanding  its
franchise  operations;  (ii)  increasing the number of  Company-owned  stores by
opening  additional  stores and acquiring  existing bagel stores or chains;  and
(iii) increasing revenues from sales to commercial and wholesale accounts.  With
respect to its franchise  operations,  the Company  believes that its consistent
product  quality,  visually-appealing,  upscale store design and  well-organized
business operations will enable the Company to attract  experienced,  multi-unit
franchisees to operate its stores.  In order to attract  potential  franchisees,
the Company plans to open Company-owned  flagship stores in strategic geographic
locations  around the  country.  Such  franchises  would be serviced by regional
commissaries,  which the Company plans to use as  additional  stores are opened.
The Company also intends to expand by acquiring  existing bagel stores or chains
and possibly other retail enterprises that the Company believes will enhance its
operations.  In  determining  whether to make an  acquisition,  the Company will
consider,  among other things, the size, location and existing operations of the
acquisition candidate,  as well as such candidate's potential to maximize growth
and increase revenues. Although

- --------------------------------------------------------------------------------

                                        3


<PAGE>
 
<PAGE>


- --------------------------------------------------------------------------------

the Company regularly evaluates possible  acquisition  opportunities,  as of the
date  of this  Prospectus,  the  Company  is not a party  to any  agreements  or
commitments with respect to any acquisition.

        The  Company was  incorporated  in New York on December  14,  1992.  Its
principal  executive  offices are located at 99 Woodbury Road,  Hicksville,  New
York 11801 and its telephone number is (516) 932-5050.

                                  THE OFFERING

Securities Offered............     1,793,750  shares  of Common  Stock  issuable
                                   upon  exercise of Class A Warrants at a price
                                   of  $2.50  per  share   during  the   Special
                                   Exercise  Period and thereafter at a price of
                                   either  $2.50 per  share or $4.50 per  share,
                                   depending  on the  amount  of gross  proceeds
                                   derived  from  the  exercise  of the  Class A
                                   Warrants during the Special  Exercise Period.
                                   For  each  Class  A  Warrant  exercised,  the
                                   holder  thereof  will be issued a New Class A
                                   Warrant  to  purchase  one  share  of  Common
                                   Stock. If an aggregate of at least $2,000,000
                                   of  gross   proceeds  are  derived  from  the
                                   exercise  of the Class A Warrants  during the
                                   Special   Exercise   Period,   then  (i)  the
                                   exercise price of the Class A  Warrants which
                                   are  not   exercised  and  the  New  Class  A
                                   Warrants will remain at $2.50 per share until
                                   the expiration date of such warrants and (ii)
                                   the  period  of  time  during  which the four
                                   executive  officers of the  Company  will not
                                   sell  their  shares of Common  Stock  without
                                   the  consent  of   the  Underwriter  will  be
                                   extended  from  May  7, 1998  to December 31,
                                   1998.

                                   2,293,750  shares  of Common  Stock  issuable
                                   upon  exercise of the New Class A Warrants at
                                   a price of  either  $2.50  per share or $4.50
                                   per share,  depending upon whether the amount
                                   of gross  proceeds  derived from the exercise
                                   of the Class A Warrants  during  the  Special
                                   Exercise    Period    aggregates   at   least
                                   $2,000,000.

                                   500,000  shares of Common Stock issuable upon
                                   exercise  of Class B  Warrants  at a price of
                                   $2.50 per share  during the Special  Exercise
                                   Period  and,  thereafter,  250,000  shares of
                                   Common Stock  issuable upon exercise of Class
                                   B Warrants at a price of $8.00 per share. For
                                   each  Class B Warrant  exercised,  the holder
                                   thereof  will be issued a New Class A Warrant
                                   to purchase one share of Common Stock.

                                   See "Description of Securities

- --------------------------------------------------------------------------------

                                        4


<PAGE>
 
<PAGE>


- --------------------------------------------------------------------------------

Nasdaq SmallCap Symbols............. Common Stock:                BIGC
                                     Class A Warrants:            BIGCW
Common Stock Outstanding
  Prior to the Offering............. 4,932,021 shares

Common Stock to be Outstanding
  After the Offering................ 7,225,771 shares(1)

Use of Proceeds..................... Assuming  all of the Class A  Warrants  and
                                     Class B  Warrants  are  exercised  at a per
                                     share  price of  $2.50,  the  Company  will
                                     receive up to an aggregate of $5,604,375 in
                                     net proceeds.  All proceeds received by the
                                     Company,  if any,  will be used for working
                                     capital and general corporate purposes, and
                                     for  possible  acquisitions  of  businesses
                                     complementary to the Company's  operations.
                                     See "Use of Proceeds."

Risk Factors........................ The    securities    offered   hereby   are
                                     speculative  and  involve a high  degree of
                                     risk and immediate substantial dilution and
                                     should not be purchased  by  investors  who
                                     cannot  afford  the  loss of  their  entire
                                     investment.  See "Risk  Factors"  at page 7
                                     and "Dilution" at page 13.
- ----------------------
(1)     Assumes the  exercise  of all of the  outstanding  Class A Warrants  and
        Class B Warrants.  Does not  include  2,293,750  shares of Common  Stock
        issuable upon exercise of the New Class A Warrants.

- --------------------------------------------------------------------------------

                                        5


<PAGE>
 
<PAGE>


- --------------------------------------------------------------------------------

                          SUMMARY FINANCIAL INFORMATION

        The summary  financial  information  set forth below is derived from and
should be read in conjunction with the financial statements, including the notes
thereto, appearing elsewhere in this Prospectus.

<TABLE>
<CAPTION>
                                                     YEAR ENDED              THREE MONTHS ENDED
                                                    DECEMBER 31,                  MARCH 31,
                                             -------------------------     -------------------------
                                                  1995         1996            1996          1997
                                                  ----         ----            ----          ----
STATEMENT OF OPERATIONS DATA:
<S>                                            <C>          <C>             <C>           <C>       
   Total revenues........................      $1,550,255   $2,414,976      $  564,924    $  667,691
   Total costs and expenses..............       2,377,104    4,952,427       1,197,567     1,470,297
   Net (loss)............................        (826,849)  (2,537,451)       (632,643)     (802,606)
   Net (loss) per common share...........            (.28)        (.61)           (.21)         (.16)
   Weighted average common shares
     outstanding.........................       3,000,000    4,174,061       3,000,000     4,929,175


                                                                      MARCH 31, 1997
                                                             ---------------------------------
BALANCE SHEET DATA:                                            ACTUAL           AS ADJUSTED(1)
                                                               ------           -----------   
   Total assets...........................................    $3,006,697        $8,611,072
   Working capital........................................       394,200         5,998,575
   Total liabilities......................................     1,114,939         1,114,939
   Accumulated deficit....................................    (2,431,610)       (2,431,610)
   Total stockholders' equity.............................     1,891,758         7,496,133
</TABLE>



- ---------------------
(1)     Gives effect to and assumes the exercise of all of the outstanding Class
        A Warrants and Class B Warrants at an exercise  price of $2.50 per share
        and the application of the estimated net proceeds therefrom. See "Use of
        Proceeds."

- --------------------------------------------------------------------------------

                                        6


<PAGE>
 
<PAGE>


                                  RISK FACTORS

        The securities  offered hereby are speculative and involve a high degree
of  risk.   Accordingly,   in  analyzing  an  investment  in  these  securities,
prospective  investors  should  carefully  consider,  along with  other  matters
referred to herein, the following risk factors.

        Limited Revenues and Significant and Continuing Losses.  Since inception
in December  1992, the Company has generated  limited  revenues and has incurred
significant   losses,   including   net  losses  of  $826,849  and   $2,537,451,
respectively,  for the years ended  December 31, 1995 and 1996.  The increase in
net  losses  from 1995 to 1996 was  primarily  due to the  amortization  expense
relating to the $1,000,000 bridge financing ("Bridge Financing")  consummated by
the Company in January  1996,  and  increases  in employee  salaries,  interest,
advertising,  professional  fees,  insurance,  travel,  storage and distribution
expenses. In addition, the Company incurred a net loss of $802,606 for the three
months  ended March 31,  1997,  compared to a net loss of $632,643 for the three
months ended March 31, 1996.  The increase in net losses during the three months
ended  March 31,  1997  compared  to the three  months  ended March 31, 1996 was
primarily   due  to  increases  in  officers  and  operating   salaries,   rent,
advertising,  insurance,  professional fees, delivery and depreciation expenses.
Losses are expected to continue at least through  1997.  Inasmuch as the Company
will continue to have a high level of operating expenses and will be required to
make significant up-front expenditures in connection with its proposed expansion
(including  salaries of executive,  marketing and other personnel),  the Company
anticipates  that losses will continue  until such time, if ever, as the Company
is able to generate  sufficient revenues to finance its operations and the costs
of continuing expansion. There can be no assurance that the Company will be able
to  generate  significant  revenues  or  achieve  profitable   operations.   See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations" and Financial Statements.

        Possible Need for Additional Financing.  The Company is dependent on the
proceeds of this  Offering  to finance  its plans for  expansion and to continue
its  operations  beyond  this  fiscal year.  The  Company anticipates,  based on
currently proposed plans and assumptions relating to its operations and proposed
expansion,  that  the proceeds of this Offering,  together with  projected  cash
flow  from  operations,  will  be  sufficient  to  satisfy its anticipated  cash
requirements  through  the  end  of 1998.  In the event that the Company's plans
change, its assumptions change or prove to be inaccurate or the proceeds of this
Offering or cash flow prove to be  insufficient  to fund the Company's plans for
expansion  (due  to  unanticipated  expenses,  delays, problems, difficulties or
otherwise),  the Company may need to seek additional  financing. There can be no
assurance  that  additional  financing  will  be  available  to  the  Company on
commercially   reasonable   terms,  or  at  all.   See  "Use  of  Proceeds"  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations."

        Dependence on Franchisees. The Company realizes a substantial portion of
its revenues  from sales of bagel dough to  franchisees,  initial  franchise and
area development fees and continuing royalty payments from its franchisees.  The
Company is therefore substantially dependent upon its ability to attract, retain
and  contract  with  suitable  franchisees  and the  ability of  franchisees  to
successfully  open and operate their franchises.  Should the Company  experience
difficulty in attracting  suitable  franchisees,  or the  franchisees  encounter
business or operational difficulties,  the Company's revenues will be materially
adversely  affected.  Such reduction in revenues also may negatively  impact the
Company's ability to sell new franchises.  Consequently, the Company's financial
prospects are directly  related to the success of its  franchisees  in promoting
the Big City  Bagels  concept  and the  success  of each  store,  over which the
Company has no direct  control.  There can be no assurance that the Company will
be able to successfully develop new franchises or that the Company's franchisees
will be able to  successfully  develop  and operate  stores.  See  "Business  --
Franchising."

        Uncertainty of Expansion.  Currently, 14 Big City Bagels stores are open
and operating. In addition, the Company has sold franchises for an additional 32
stores.  The opening and  success of Big City Bagels  stores  depends on various
factors,  including customer  acceptance of the Big City Bagels store concept in
new markets,  the  availability of suitable sites, the negotiation of acceptable
lease terms for new locations,  the receipt of necessary  permits and regulatory
compliance,  the ability to meet construction schedules, the financial and other
capabilities of the Company and its  franchisees,  the ability of the Company to
successfully manage this anticipated  expansion and to hire and train personnel,
and general economic and business  conditions.  Not all of the foregoing factors
are within the  control of the  Company or its  franchisees.  See  "Business  --
Strategy."

                                        7


<PAGE>
 
<PAGE>


        The  Company's  plans for expansion  include  acquiring  existing  bagel
stores or chains and possibly other retail enterprises that the Company believes
will complement its operations.  No assurance can be given that the Company will
be able to evaluate successfully the advisability of any particular  acquisition
or that  it will  successfully  integrate,  convert,  or  operate  any  acquired
business.  These  acquisitions  may not be subject to  approval or review by the
Company's   shareholders.   The  Company's   expansion  also  will  require  the
implementation  of  enhanced  operational  and  financial  systems  as  well  as
additional management, operational and financial resources. Failure to implement
these systems and add these  resources  could have a material  adverse effect on
the Company's  results of operations  and financial  condition.  There can be no
assurance  that the  Company  will be able to manage  its  expanding  operations
effectively  or that it will be able to maintain or accelerate  its growth.  See
"Business -- Strategy."

        Food Service  Industry.  Food service  businesses  often are affected by
changes in consumer tastes,  national,  regional and local economic  conditions,
demographic  trends,  traffic  patterns  and the type,  number and  location  of
competing  businesses.  Multi-unit  food service chains such as the Company also
can be  materially  adversely  affected by  publicity  resulting  from poor food
quality,  illness,  injury or other health concerns or operating issues stemming
from one store or a limited  number of  stores.  In  addition,  factors  such as
inflation,  increased food, labor and employee  benefit costs,  regional weather
conditions and the unavailability of experienced management and hourly employees
also may materially  adversely affect the food service industry in general,  and
the Company's results of operations and financial  condition in particular.  See
"Business."

        Competition.  The food service  industry,  in general,  and the take-out
sector, in particular, are intensely competitive.  The Company competes, and can
be expected to compete,  against  well-established  food service  companies with
greater  product  and name  recognition  and  larger  financial,  marketing  and
distribution  capabilities  than those of the  Company,  as well as  innumerable
local food establishments that offer similar products. In addition,  the Company
believes  that  the  start-up  costs  associated  with  opening  a  retail  food
establishment  offering  products similar to those offered by the Company,  on a
stand-alone  basis,  are  competitive  with the start-up costs  associated  with
opening a Big City Bagels store and accordingly,  are not an impediment to entry
of competitors  into the retail bagel  business.  There can be no assurance that
the Company can compete  successfully in this complex  market.  See "Business --
Competition."

        Government Regulation. The Company's franchise operations are subject to
regulation by the Federal Trade  Commission  (the "FTC") in compliance  with the
FTC's  rule  entitled  Disclosure   Requirements  and  Prohibitions   Concerning
Franchising  and Business  Opportunity  Ventures,  which  requires,  among other
things,  that the  Company  prepare  and  update  periodically  a  comprehensive
disclosure document in connection with the sale and operation of its franchises.
The Company and its franchisees also must comply with state franchising laws and
a wide range of other state and local rules and regulations  applicable to their
business.  Continued  compliance  with  this  broad  federal,  state  and  local
regulatory  network is essential  and costly and the failure to comply with such
regulations  may have an  adverse  effect on the  Company  and its  franchisees.
Violations  of  franchising  laws and/or state laws and  regulations  regulating
substantive  aspects of doing  business in a particular  state could subject the
Company and its affiliates to rescission  offers,  monetary damages,  penalties,
imprisonment and/or injunctive proceedings.  In addition,  under court decisions
in certain states,  absolute vicarious liability may be imposed upon franchisors
based upon  claims  made  against  franchisees.  Even if the  Company is able to
obtain  coverage for such claims,  there can be no assurance that such insurance
will be sufficient to cover potential claims against the Company.  See "Business
- -- Government Regulation."

        Raw Material Cost Fluctuations;  Dependence on Suppliers. As the Company
expands its Company-owned store operations,  the Company's operating results and
financial condition may be materially  adversely affected by fluctuations in the
cost of flour, its primary raw material. Such costs are determined by constantly
changing market forces over which the Company has no control. The Company has no
long-term contracts with any of its suppliers.  The loss of any of its suppliers
could  materially  adversely  affect the Company's  business  until  alternative
arrangements  were  secured.  Although the Company  believes  that  arrangements
similar to those which the Company  currently  has with its  suppliers  could be
secured  with  other  suppliers,   there  can  be  no  assurance  of  this.  See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations."

                                        8


<PAGE>
 
<PAGE>


        Dependence on Key Personnel.  The Company's  operations are dependent on
the  efforts of Mark  Weinreb,  its  Chairman  of the Board and Chief  Executive
Officer, and Jerry Rosner, its President.  Although the Company has entered into
employment  agreements  with each of  Messrs.  Weinreb  and  Rosner  with  terms
expiring on December 31, 1998,  the loss of the services of these officers could
have a material adverse effect on the Company,  and there is no assurance that a
suitable  replacement  could be found in the event of the death,  disability  or
resignation  of either of Messrs.  Weinreb or Rosner.  The Company has  obtained
key-person  life  insurance  on the lives of Messrs.  Weinreb  and Rosner in the
amount of $2 million each.

        Continuing Control by Management.  Messrs.  Mark Weinreb,  Jerry Rosner,
Stanley  Raphael  and  Stanley  Weinreb,  each of whom is also a director of the
Company,  currently  beneficially own, in the aggregate,  approximately 58.2% of
the Company's  outstanding Common Stock. Assuming all of the outstanding Class A
Warrants and Class B Warrants are exercised, these individuals will beneficially
own, in the aggregate,  39.9% of the Company's Common Stock. In addition,  these
persons are parties to a shareholder  agreement,  pursuant to which each of them
has  agreed  to vote his  shares  for the  election  of each of the  others as a
director of the Company as long as each such other person owns at least  100,000
shares of Common Stock. Accordingly, such shareholders, acting together, will be
in a position to effectively control the Company,  including the election of all
of the directors of the Company. See "Management" and "Principal Shareholders."

        Broad Discretion in Application of Proceeds by Management; Potential Use
of Portion of Net Proceeds for  Unspecified  Acquisitions.  All of the estimated
net proceeds  from the exercise of the Class A Warrants and Class B Warrants has
been allocated to working capital and general corporate purposes,  including the
costs of possible  acquisitions  of  businesses  complementary  to the Company's
operations.  Accordingly, the Company's management will have broad discretion as
to the  application of such proceeds.  Although the Company has no agreements or
commitments with respect to any acquisition,  should an acquisition  opportunity
be  identified by the Company,  the Board of Directors  will have the ability to
approve such acquisition without seeking the approval of the shareholders of the
Company. See "Use of Proceeds."

        Immediate and Substantial Dilution.  This Offering involves an immediate
and substantial  dilution of $1.50 (60%) per share between the net tangible book
value per share after the Offering  and the reduced  warrant  exercise  price of
$2.50,  assuming  the exercise of all  outstanding  Class A Warrants and Class B
Warrants.  If less than all of the Class A  Warrants  and Class B  Warrants  are
exercised, the dilution will be greater. See "Dilution."

        No Dividends.  The Company never has paid dividends on its Common Stock.
The Company intends to retain earnings, if any, for use in its business and does
not  anticipate  paying  any  cash  dividends in  the  foreseeable  future.  See
"Dividend Policy."

        Shares  Eligible for Future  Sale.  Substantially  all of the  4,932,021
currently outstanding shares of Common Stock have been or will be registered for
sale  under the  Securities  Act or are  eligible  for sale  under an  exemption
therefrom,  including  the exemption  provided by Rule 144 under the  Securities
Act. Holders of 2,818,750 of such shares of Common Stock have agreed not to sell
any of their shares  without the prior consent of the  Underwriter  until May 7,
1998  (November  7, 1997 in the event that the  closing  bid price of the Common
Stock exceeds  $12.00 for 20 consecutive  trading  days).  If an aggregate of at
least  $2,000,000 of gross proceeds are derived from the exercise of the Class A
Warrants during the Special Exercise Period, the period of time during which the
four  executive  officers  of the  Company,  who  directly  or  indirectly  hold
2,855,456  shares of Common  Stock,  will not sell their  shares of Common Stock
without the  consent of the  Underwriter  will be  extended  from May 7, 1998 to
December 31,  1998.  The Company is unable to predict the effect that sales made
under Rule 144 or otherwise  may have on the market  price of the Common  Stock.
However, the possibility that substantial amounts of Common Stock may be sold in
the public  market may have a material  adverse  effect on the market prices for
the Common Stock.  Additionally,  as of the date of this Prospectus, the Company
has reserved an aggregate of 2,600,750  shares of Common Stock for issuance upon
exercise of the outstanding Class A Warrants, Class B Warrants,  Purchase Option
and other  options.  Sale of  substantially  all of the  shares of Common  Stock
underlying such securities has been registered  under the Securities Act. To the
extent that the Class A Warrants,  Class B Warrants and outstanding  options are
exercised,  dilution of the percentage  ownership of the Company's  shareholders
will occur,  and any sales in the public  market of the Common Stock  underlying
the Class A Warrants, Class B Warrants or outstanding options

                                        9


<PAGE>
 
<PAGE>


may  materially  adversely  affect  the prevailing  market price for  the Common
Stock. See "Shares Eligible for Future Sale."

        Possible  Volatility of Market Prices.  The trading prices of the Common
Stock and Class A Warrants could be subject to wide  fluctuations in response to
quarterly variations in operating results, failure to meet expectations of, or a
change in recommendations by, securities analysts, announcements of new products
by the Company or its competitors, government policy changes and other events or
factors including factors outside the Company's control. Recent history relating
to the market price of newly public companies indicates that the market price of
the Common Stock and the Class A Warrants may be highly volatile  following this
Offering. See "Shares Eligible for Future Sale."

        Current  Prospectus and State Securities Law  Qualification  Required to
Exercise Warrants.  The Company will be able to issue shares of its Common Stock
upon  exercise  of the  Warrants  only if  there  is then a  current  prospectus
relating to such Common  Stock and only if such Common  Stock is  qualified  for
sale or exempt from qualification  under applicable state securities laws of the
jurisdictions in which the various holders of the Warrants  reside.  The Company
has  undertaken  and intends to file and keep  current a  prospectus  which will
permit the purchase and sale of the Common Stock underlying the Warrants at such
times as the  market  price  exceeds  the  exercise  price,  but there can be no
assurance  that the  Company  will be able to do so.  Although  the  Company has
qualified  for sale the shares of Common Stock  underlying  the Class A Warrants
and Class B Warrants  and intends to qualify for sale the shares of Common Stock
underlying  the New Class A Warrants in those states in which the securities are
to be offered, no assurance can be given that such qualification will occur. The
Warrants  may be  deprived of any value and the market for the  Warrants  may be
limited if a current  prospectus  covering  the Common Stock  issuable  upon the
exercise of the  Warrants is not kept  effective  or if the  Warrants  cannot be
exercised by holders  because such Common Stock is not  qualified or exempt from
qualification  in the  jurisdictions  in which the holders of the Warrants  then
reside. See "Description of Securities."

        Potential Adverse Effect of Redemption of Warrants. The Class A Warrants
and Class B Warrants  may be  redeemed by the  Company,  with the consent of the
Underwriter,  at a price  of $.05 per  Warrant  at any time  after  they  become
exercisable  upon not less than 30 days' prior  written  notice if the last sale
price of the Common Stock has been at least $7.00 per share (solely with respect
to  redemption of the Class A Warrants) or $12.00 per share (solely with respect
to  redemption  of the Class B Warrants) on 20  consecutive  trading days ending
within ten days prior to the date on which notice of  redemption  is given.  The
Company  also may  redeem  the  Class A  Warrants  without  the  consent  of the
Underwriter  on the same terms,  provided that the last sale price of the Common
Stock has been at least $8.00 per share on 20  consecutive  trading  days ending
within  ten days  prior to the date on which  notice  of  redemption  is  given.
Redemption of the Warrants  could force the holders to exercise the Warrants and
pay the exercise price at a time when it may be disadvantageous  for the holders
to do so, to sell the Warrants at the then current  market price when they might
otherwise wish to hold the Warrants or to accept the redemption price,  which is
likely to be  substantially  less than the market  value of the  Warrants at the
time of redemption. See "Description of Securities -- Class A Warrants and Class
B Warrants."

        Possible  Delisting of  Securities  from Nasdaq  System.  The  Company's
Common  Stock and Class A  Warrants  are listed on the  Nasdaq  SmallCap  Market
("Nasdaq").  On November 6, 1996,  the Board of  Directors  of The Nasdaq  Stock
Market,  Inc.  approved changes to the maintenance  requirements  that companies
listed  on  Nasdaq  (such as the  Company)  must  meet in  order  to have  their
securities listed on Nasdaq.  The failure to meet these maintenance  criteria in
the future may result in the delisting of the Company's  securities  from Nasdaq
and trading,  if any, in the Company's  securities would thereafter be conducted
on the OTC Bulletin Board.  As a result of such delisting,  an investor may find
it more  difficult  to dispose of, or to obtain  accurate  quotations  as to the
market value of, the Company's securities.  In addition, if the Common Stock was
to become  delisted  from trading on Nasdaq and the trading  price of the Common
Stock was to fall below $5.00 per share,  trading in the Common Stock would also
be subject to the requirements of certain rules promulgated under the Securities
Exchange Act of 1934, as amended  ("Exchange  Act"),  which  require  additional
disclosure by  broker-dealers  in connection  with any trades  involving a stock
defined as a penny stock  (generally,  any non-Nasdaq equity security that has a
market price of less than $5.00 per share, subject to certain exceptions).  Such
rules  require  the  delivery,  prior  to  any  penny  stock  transaction,  of a
disclosure  schedule  explaining the penny stock market and the risks associated
therewith,  and impose various sales practice requirements on broker-dealers who
sell penny stocks to persons other than established customers and

                                       10


<PAGE>
 
<PAGE>


accredited investors (generally institutions).  For these types of transactions,
the  broker-dealer  must  make  a  special  suitability  determination  for  the
purchaser and have received the  purchaser's  written consent to the transaction
prior to sale.  The  additional  burdens  imposed  upon  broker-dealers  by such
requirements  may discourage  them from effecting  transactions in the Company's
securities, which could severely limit the liquidity of the Company's securities
and the ability of purchasers  in this  Offering to sell such  securities in the
secondary market.

        Potential   Adverse  Effect  of  Issuance  of  Preferred  Stock  Without
Shareholder  Approval;  Restriction on Issuance of Capital Stock.  The Company's
Restated  Certificate  of  Incorporation  authorizes  the  issuance of 1,000,000
shares of Preferred Stock with such rights,  preferences and designations as may
be  determined  from time to time by the Board of  Directors.  Accordingly,  the
Board  of  Directors  is  empowered,  without  shareholder  approval,  to  issue
Preferred Stock with dividend,  liquidation,  conversion, voting or other rights
which could adversely  affect the voting power or other rights of the holders of
the Common Stock and, in certain circumstances,  depress the market price of the
securities  offered hereby. In the event of issuance,  the Preferred Stock could
be utilized under certain circumstances as a method of discouraging, delaying or
preventing  a change in control of the  Company.  Although  the  Company  has no
present  intention  of  issuing  shares  of  Preferred  Stock,  there  can be no
assurance  that the  Company  will not issue  shares of  Preferred  Stock in the
future.  The Company has agreed not to issue any of its shares of capital  stock
until May 7, 1998  (November 7, 1997 in the event that prior thereto the closing
bid price of the  Company's  Common  Stock  exceeds  $12.00  for 20  consecutive
trading  days)  without  the prior  written  consent of the  Underwriter,  which
consent may not be unreasonably  withheld. See "Description of the Securities --
Preferred Stock."



                                       11


<PAGE>
 
<PAGE>


                                 USE OF PROCEEDS

        Assuming  that  all of the  outstanding  Class A  Warrants  and  Class B
Warrants are  exercised at a per share price of $2.50,  the Company will receive
up to an aggregate  of  $5,604,375  in net  proceeds.  However,  there can be no
assurance  that all or any of the Class A Warrants and Class B Warrants  will be
exercised,  and  accordingly,  there can be no  assurance  that the Company will
receive any proceeds from their exercise.  All proceeds received by the Company,
if any, will be used for working capital and general corporate purposes, and for
possible  acquisitions of businesses  complementary to the Company's operations.
Currently, the Company has no agreements or commitments with respect to any such
acquisition.  Management will have significant discretion regarding how and when
such proceeds will be applied.

                            PRICE RANGE OF SECURITIES

        Prior to the Company's initial public offering, there was no established
trading  market for the  Company's  securities.  On May 7, 1996,  the  Company's
Common  Stock and  Class A  Warrants  commenced  quotation  on Nasdaq  under the
symbols  "BIGC" and "BIGCW,"  respectively.  The following  table sets forth the
high and low bid prices for the Common Stock and Class A Warrants as reported by
Nasdaq for the periods indicated.  The prices represent inter-dealer quotations,
which do not include  retail  mark-ups,  mark-downs or  commissions  and may not
necessarily represent actual transactions.

<TABLE>
<CAPTION>
      Period                                     Common Stock          Class A Warrants
- -------------------                       --------------------------  ------------------
1996                                      High         Low            High         Low
- ----                                      ----         ---            ----         ---
<S>                                     <C>          <C>            <C>          <C>
 Second Quarter (from May 7, 1996)..... $ 9-5/8      $7-1/2         $5           $2-1/2
 Third Quarter.........................  10-1/2       7              4-1/4        2-3/4
 Fourth Quarter........................   7-3/8       2-1/2          3-1/2        1
1997
- ----
 First Quarter.........................   5-1/8       2-5/8          4-5/8        1
 Second Quarter (through June 6, 1997).   5-7/8       4-7/16         5            3-3/4
</TABLE>

        On June 6, 1997,  the last sale prices for the Common Stock and Warrants
as reported by Nasdaq were $5- 1/2 and $3-3/4, respectively.

        As of  June 6,  1997,  there  were 33 and 9  holders  of  record  of the
Company's Common Stock and Class A Warrants,  respectively. The Company believes
that there are in excess of 500 beneficial holders of its Common Stock and Class
A Warrants.

                                       12


<PAGE>
 
<PAGE>


                                    DILUTION

        As of March 31,  1997,  the net tangible  book value of the  outstanding
shares of the Company's Common Stock was $1,598,090,  or approximately $0.32 per
share.  Net tangible book value per share  represents the tangible assets of the
Company  less all  liabilities,  divided  by the  number of shares  outstanding.
Dilution  represents the difference  between the price per share of Common Stock
paid by the  warrantholders  exercising  their  Class  A  Warrants  and  Class B
Warrants  pursuant to this Offering and the net tangible book value per share of
Common Stock after the  Offering.  After giving effect to the sale of the shares
of Common Stock offered  hereby  (assuming  the exercise of all the  outstanding
Class A Warrants  and Class B Warrants at a per share  price of $2.50),  the pro
forma net  tangible  book value of the Company at March 31, 1997 would have been
$7,202,465,  or $1.00 per share.  This  represents an immediate  increase in net
tangible book value of $0.68 per share to existing shareholders and an immediate
dilution of $1.50 per share to warrantholders  exercising their Class A Warrants
and Class B Warrants in this Offering.  If less than all of the Class A Warrants
and Class B Warrants are exercised,  the dilution will be greater. The following
table illustrates this dilution on a per share basis:

Class A Warrant and Class B Warrant exercise price per share.............. $2.50

        Net tangible book value per share before Offering............$0.32

        Increase per share  attributable to sale of Common
          Stock by Company upon exercise of Class A Warrants
          and Class B Warrants....................................... 0.68
                                                                     -----
Pro forma net tangible book value per share after the Offering............  1.00
                                                                           -----
Net tangible book value dilution per share to exercising warrantholders... $1.50
                                                                           =====




                                       13


<PAGE>
 
<PAGE>


                                 CAPITALIZATION

        The following table sets forth (i) the  capitalization of the Company at
March 31,  1997 and (ii) the  capitalization  of the  Company as of such date as
adjusted to give  effect to the  issuance of  2,293,750  shares of Common  Stock
issuable upon exercise of all outstanding  Class A Warrants and Class B Warrants
at a per share price of $2.50. This table should be read in conjunction with the
Financial  Statements  of the Company and the related  Notes  thereto  appearing
elsewhere  in this  Prospectus.  See  "Management's  Discussion  and Analysis of
Financial Condition and Results of Operations."

                                                        MARCH 31, 1997
                                               ---------------------------------
                                                 ACTUAL            AS ADJUSTED
                                               ----------        ---------------
Long-term obligations:

  Long-term debt, less current portion.......  $  121,676             $121,676

Stockholders' equity:

  Preferred Stock, $.001 par value,
    1,000,000 shares authorized; no shares
    outstanding..............................          --               --

  Common Stock, $.001 par value,
    10,000,000 shares authorized; 4,932,021
    shares issued and outstanding, actual;
    7,225,771 shares issued and outstanding
    as adjusted..............................       4,932                7,226

  Additional paid-in capital.................   4,348,436            9,950,517

  Accumulated deficit........................  (2,431,610)          (2,431,610)

  Unearned portion of compensatory stock.....     (30,000)             (30,000)
                                               ----------           ----------
      Total stockholders' equity.............   1,891,758            7,496,133
                                               ----------           ----------
      Total capitalization...................  $2,013,434           $7,617,809
                                               ==========           ==========


                                 DIVIDEND POLICY

        The Company has never paid any cash dividends on its Common Stock and it
is  currently  the  intention  of the Company not to pay cash  dividends  on its
Common Stock in the foreseeable future. Management intends to reinvest earnings,
if any, in the development and expansion of the Company's  business.  Any future
declaration  of  cash  dividends  will  be at the  discretion  of the  Board  of
Directors and will depend upon the earnings,  capital requirements and financial
portion of the Company, general economic conditions and other pertinent factors.

                                       14


<PAGE>
 
<PAGE>


           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS

        The following discussion and analysis should be read in conjunction with
the Company's  financial  statements  and the notes  thereto.  The discussion of
results,  causes and trends should not be construed to imply any conclusion that
such results or trends will necessarily continue in the future.

RESULTS OF OPERATIONS

THREE MONTH PERIOD ENDED MARCH 31, 1997 COMPARED TO THREE MONTH PERIOD
ENDED MARCH 31, 1996

        Revenues for the three months ended March 31, 1997,  were  $667,691,  an
18%  increase  from  revenues of $564,924  for the three  months ended March 31,
1996. This increase was attributable to gains in the following areas:  store and
commissary  product  sales,  royalty  income  and  interest  income.  Store  and
commissary product sales increased  $185,940,  or approximately 44%, to $606,857
for the three  months  ended March 31, 1997 from  $420,917  for the three months
ended March 31, 1996.  This  increase  was due to the maturing of  Company-owned
retail store operations,  the acquisition of two new retail stores in the latter
part of 1996,  the  acquisition  of one new retail store in the first quarter of
1997,  the growth of the wholesale  business and increased  commissary  sales to
franchise  stores.  There were no  franchise  fee  revenues for the three months
ended March 31, 1997,  as compared  with  $120,000 of franchise fee revenues for
the three months ended March 31, 1996,  because no new  franchise  stores opened
during this period.  Revenue under franchise  agreements is generally recognized
when the  franchise  stores are opened.  The Company has unearned  franchise fee
income of $329,250 at March 31,  1997,  compared to $325,250 at March 31,  1996.
Unearned  franchise fee income  represents  non-refundable  franchise fees which
will be  recognized  as  revenue as the  related  franchise  stores are  opened.
Royalty income  increased by $23,137,  or 114%, to $43,354 from $20,217 in 1996.
This was due to the maturing of operations of existing  franchise stores and the
commencement of operations of new franchise stores that opened in 1996. Interest
income for the three months ended March 31, 1997 was  $17,480,  a 361%  increase
from the interest  income for the three  months ended March 31, 1996,  resulting
from the cash proceeds of the  Company's  initial  public  offering in May 1996,
which were deposited into interest bearing accounts.

        During the three months ended March 31, 1997,  the Company  entered into
one new franchise  area  development  agreement  (three  stores),  none of which
stores were opened by March 31, 1997,  as compared to a single  store  franchise
agreement  and a twelve store area  development  agreement  for the three months
ended March 31, 1996.

        Cost of sales were $358,656, representing 59% of net sales for the three
months  ended  March 31, 1997  compared to $205,722 or 49% for the three  months
ended March 31, 1996. The increase in cost of sales as a percentage of sales was
primarily  attributable  to an  increase  in sales  from the  commissary  to the
franchisees  and increased  sales from the wholesale  business,  which generally
represent  a lower gross  profit  percentage.  The  increase in cost of sales of
$152,934  was  primarily  due to increased  store  revenues  resulting  from the
additional stores acquired,  increased wholesale business and increased sales to
franchisees.

        Selling,  general and administrative expenses (SG&A) were $1,098,673 for
the three months ended March 31, 1997,  a 105%  increase  from  $534,810 for the
three months ended March 31, 1996.  This  increase was  primarily a result of: a
$198,520 increase in salaries from $220,112 for the three months ended March 31,
1996 to $418,632 for the three months ended March 31, 1997, due to the hiring of
management and administrative personnel and increases in officers' salaries; and
increases of $31,377 in rent, $34,920 in advertising,  $40,161 in insurance, and
$69,676 in professional fees that were mandated by a growing business.

        Amortization of debt discount on the promissory  notes ("Bridge  Notes")
issued in January 1996 in connection with the Company's Bridge Financing for the
three months ended March 31, 1996 was  $426,483.  There was no  amortization  of
debt discount on Bridge Notes for the three months ended March 31, 1997.

        Interest  expense  decreased  by $17,584  during the three  months ended
March 31, 1997  primarily due to the repayment of the $1,000,000 of Bridge Notes
in May 1996.

                                       15


<PAGE>
 
<PAGE>


        The net loss for the three  months  ended March 31,  1997 was  $802,606,
compared to a net loss of $632,643  for the three  months  ended March 31, 1996.
The  primary  reasons  for the current  period  loss were  primarily  due to the
increases in officers and  operating  salaries,  rent,  advertising,  insurance,
professional fees, delivery, and depreciation expenses.

YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995

        Revenues for the year ended December 31, 1996 were $2,414,976,  compared
to  $1,550,255  for the year ended  December 31, 1995,  a 55.8%  increase.  This
increase was attributable to gains in the following areas:  store and commissary
products sales,  franchise fees, royalty income, and interest income.  Store and
commissary  products sales were $1,888,306 for the year ended December 31, 1996,
compared to $1,486,054 for the year ended  December 31, 1995, a 27.1%  increase.
This increase was due to the maturing of Company-owned  retail  operations,  the
acquisition  of two new retail stores in the latter part of 1996,  the growth of
the wholesale business and increased  commissary sales to franchise stores which
opened in 1996.  Franchise  fee income was $309,250 for the year ended  December
31,  1996,  compared to $40,000 for the year ended  December  31, 1995, a 673.1%
increase.  Revenue under franchise  agreements  generally is recognized when the
franchise  stores are opened.  Eleven  stores opened during 1996 (one store left
the franchise  system).  Royalty income was $126,820 for the year ended December
31,  1996,  compared to $22,147 for the year ended  December  31, 1995, a 472.6%
increase.  This was due to the  maturing of  operations  of  existing  franchise
stores and the initial  operations of new franchise  stores that opened in 1996.
Interest income for the year ended December 31, 1996 was $75,634, resulting from
the cash proceeds of the initial  public  offering,  which were  deposited  into
interest bearing accounts.

        The Company had unearned franchise fee income of $263,750 as of December
31, 1996,  compared to $309,250 as of December 31, 1995.  Unearned franchise fee
income  represents  non-refundable  franchise  fees which will be  recognized as
revenue as the related franchise stores are opened. In 1996, the Company entered
into four new franchise agreements and two new area development  agreements (one
twelve store agreement and one three store agreement), none of which stores were
opened by December  1996.  During  1995,  the Company  signed  three  individual
franchise  agreements and entered into three area  development  agreements (each
having  three store  territories).  One of these  three  store area  development
agreements was terminated in 1996.

        Cost of sales were $1,029,955,  representing  54.5% of net sales for the
year ended  December 31, 1996,  compared to $667,394 or 44.9% for the year ended
December  31, 1995.  The increase in cost of sales as a percentage  of sales was
primarily  attributable  to an  increase  in sales  from the  commissary  to the
franchisees  and increased  sales from the wholesale  business  which  generally
represent  a lower gross  profit  percentage.  The  increase in cost of sales of
$362,561  was  primarily  due to increased  store  revenues  resulting  from the
additional stores acquired,  increased wholesale business and increased sales to
franchisees.

        Selling,  general and administrative expenses (SG&A) were $3,163,820 for
the year ended December 31, 1996, an 88.1% increase from $1,681,892 for the year
ended December 31, 1995. This increase was primarily due to: a $564,177 increase
in salaries  from $674,443 in 1995 to  $1,238,620  in 1996,  resulting  from the
hiring of  management  and  administrative  level  personnel  and  increases  in
officers'  salaries;  and  increases  of  $172,104  in  advertising,  $90,761 in
insurance,  $209,123 in  professional  fees and $46,057 in travel  expenses that
were mandated by a growing business.

        Amortization of debt discount on the Bridge Notes issued in January 1996
in connection with the Bridge Financing for the year ended December 31, 1996 was
$683,542.  There was no such  amortization for the prior year. See "-- Liquidity
and Capital Resources" and Notes to Financial Statements.

        Interest expense increased by $47,292 during the year ended December 31,
1996 due to the interest on the  $1,000,000  of Bridge  Financing,  shareholders
loans and capital lease obligations.

        The net  loss for the  year  ended  December  31,  1996 was  $2,537,451,
compared to a net loss of $826,849 for the year ended  December  31,  1995.  The
primary reasons for the current year loss were due to the  amortization  expense
of the Bridge  Financing,  and  increases  in officers and  operating  salaries,
interest,  advertising,   professional  fees,  insurance,  travel,  storage  and
distribution expenses.

                                       16


<PAGE>
 
<PAGE>


LIQUIDITY AND CAPITAL RESOURCES

        In May 1996, the Company completed its initial public offering, at which
time it received net proceeds of approximately  $4,100,000,  of which $1,000,000
was used to repay the  Bridge  Notes and  $375,000  of which was used to repay a
portion of shareholder loans.

        Cash and United States Treasury Bills at March 31, 1997 were $1,112,926,
compared to $1,661,026 at December 31, 1996.  This decrease was  attributable to
the Company funding its operating losses and the Company's acquisition of one of
its franchise stores.

        Accounts  receivable  increased  to  $115,783  at March 31,  1997,  from
$110,063 at December 31, 1996.  This  increase was primarily due to increases in
commissary sales to franchisees and the Company's wholesale business.

        Inventory  decreased  to  $67,841  at March 31,  1997,  from  $74,272 at
December 31, 1996, due to tighter inventory controls.

        Prepaid  expenses and other current assets as of March 31, 1997 have not
changed significantly compared to December 31, 1996.

        During the three  months  ended March 31,  1997,  the  Company  borrowed
$225,000  against its investment in United States Treasury  Bills,  enabling the
Company to maintain  its  investments  until  maturity.  This debt was repaid in
April 1997.

        Shareholders'  loans decreased to $63,768 at March 31, 1997 from $87,468
at December 31, 1996. This decrease was attributable to the scheduled  repayment
of these loans.

        The current portion of capital lease obligations decreased to $48,144 at
March 31,  1997 from  $51,918 at  December  31,  1996 as a result of the Company
making the required payments during this period.

        The  noncurrent  portion  of  capital  lease  obligations  decreased  to
$121,676 at March 31, 1997 from $132,926 at December 31, 1996 as a result of the
Company making the required payments during this period.

        The combination of accounts  payable and accrued  expenses  increased to
$310,720 at March 31, 1997 from $268,334 at December 31, 1996. This increase was
primarily due to the growth of the Company.

        At March 31,  1997,  the Company had  $394,200 of working  capital and a
current ratio of 1.40 to 1.

        The  Company's  operating  activities  used net cash of  $1,960,103  and
$632,009  during the year ended  December  31, 1996 and the three  months  ended
March 31,  1997,  respectively,  as compared to net cash used in  operations  of
$280,646 and $329,004 for the year ended  December 31, 1995 and the three months
ended March 31, 1996,  respectively.  These  increases were primarily due to the
increase of the  Company's  net loss,  which was funded from the proceeds of the
Public Offering.

        The  Company  intends  to  reduce  its cash  expenses  and  improve  its
liquidity by taking the following actions, as necessary:

        Since April 1, 1997, the Company has not made the $12,000  aggregate per
        month payments  required under the terms of the Shareholder  Loans. Mark
        Weinreb, Stanley Weinreb and Stanley  Raphael have agreed to continue to
        forego  monthly  repayment of the Shareholder Loans until the earlier of
        January  1,  1998  or such time as the Company has $750,000 of funds  in
        bank  accounts, money  market  funds and  United States  Treasury  bills
        ("Liquidity  Date"). In addition,  until December 31, 1997, each of Mark
        Weinreb,  Stanley  Weinreb and  Stanley Raphael have agreed to loan  the
        Company, at an  interest  rate of 12% per annum,  up to  $100,000 if the
        Company has less than $25,000 of funds  in bank  accounts, money  market
        funds and United States Treasury bills. See "Certain  Relationships  and
        Related Transactions."


                                       17


<PAGE>
 
<PAGE>


        Commencing  July  1, 1997,  Mark Weinreb and Jerry Rosner have agreed to
        permit the  Company to accrue without  interest  $3,500 of each of their
        respective  salaries  per  month until the earlier of January 1, 1998 or
        the Liquidity Date. See "Management -- Employment Agreements."

        Although the Company has no present need to raise additional  capital to
support its existing operations for the balance of this fiscal year, the Company
does  believe  it will need to obtain financing from outside  sources to support
its operations beyond this fiscal year and to support its plans for growth.

        The Company  anticipates  increasing  revenues  and  thereby  generating
operating cash flow in the future by implementing the following actions:

        Increasing  Product Sales. The Company intends to open new Company-owned
        retail  stores  and  expects  increased  sales  from its  commissary  in
        California  to new franchise  stores.  The Company has  centralized  its
        wholesale business activity for its California  Company-owned stores and
        expects  this  business to grow due to an increase in name  recognition,
        product acceptance and additional sales efforts.

        Expanding  Franchise  Operations.  The Company  will continue to utilize
        capital to increase  franchise  sales  by  advertising  in national  and
        regional  publications  and  business  magazines.  In January 1997,  the
        Company hired a Vice  President  of Franchising  who is responsible  for
        expanding franchise  operations  in the middle and western United States
        and  for  exploring   non-traditional  franchising  relationships.   The
        Company expects to increase its franchise sales by opening  or acquiring
        additional Company-owned flagship stores in markets that would  generate
        interest  for  experienced  multi-store  developers  to enter  into area
        development agreements.

        Making  Acquisitions.  The Company  completed the  acquisition  of three
        previously  franchised stores in Scottsdale and Mesa, Arizona in October
        1996 and in Park City,  Utah in February  1997.  The Company  intends to
        acquire  other bagel  stores or  complementary  types of retail  outlets
        which provide entry into new markets.

                                       18


<PAGE>
 
<PAGE>


                                    BUSINESS

OVERVIEW

         Big City Bagels  operates  and  franchises  upscale  bagel bakery cafes
under the Company's registered trademark "Big City Bagels'r'." These stores sell
a wide variety of oversized,  fresh baked  bagels,  including  unique  specialty
bagels, and cream cheese spreads, muffins and other bakery products for take-out
and eat-in  consumption.  Big City Bagels  stores also sell salads,  sandwiches,
specialty  coffees and other beverages.  The Company owns six stores,  which are
located in California,  Arizona and Utah. The Company also sells Big City Bagels
franchises.  Currently,  there  are  eight  franchises  open  and  operating  in
California and  Minnesota.  As of the date of this  Prospectus,  the Company has
sold franchises to open an additional 32 stores,  which are in various stages of
development.  The  Company  also  sells its  products  wholesale  to  commercial
accounts and food service operators.

INDUSTRY BACKGROUND

         The increased demand by American consumers for healthy,  appetizing and
economical  food  products  has impacted the  consumer  food  products  industry
significantly. The Company believes that American consumers are actively seeking
inexpensive  ways to reduce fat intake and  improve the  nutritional  content of
their  diets  without  having to  sacrifice  flavor.  Not only do bagels  have a
significantly  lower fat content than foods  typically  purchased  for breakfast
take-out  such as  donuts  and  pastries,  but they are  tasty,  satisfying  and
inexpensive. Accordingly, the Company believes that consumers perceive bagels to
be a healthy alternative and a good value.

         The  popularity of bagels has increased  significantly  throughout  the
country.  Industry  surveys  indicate  that  national  bagel  sales grew to $1.6
billion in 1995,  from $429 million in 1993.  It is  estimated  that bagel sales
reached  $2.3  billion in 1996.  According to the United  States  Department  of
Commerce,  it is estimated that the average American  consumed  approximately 14
bagels in 1993,  approximately 22 bagels in 1995 and  approximately 26 bagels in
1996.

         The bagel industry predominantly consists of small operations of one or
a few stores and larger chains that  generally  have the bagel dough prepared at
each retail  location or at  independently-operated  regional  facilities.  As a
result,  bagel quality can vary from  location to location  within these chains.
The Company believes that its ability to prepare  consistent  quality bagels and
distribute such product nationally places the Company at an advantage over these
chains.  While there are certain  chains that  prepare  their bagels in regional
commissaries similar to the Company's,  the Company believes that its oversized,
freshly baked bagels and the  visually-appealing,  upscale  design of its stores
will enable the Company to compete  successfully  against  such  companies.  See
"Business -- Competition."

STRATEGY

         The  Company's  objective is to become a leading  national  bagel store
chain.  The Company  intends to achieve  this  objective  by (i)  expanding  its
franchise  operations;  (ii)  increasing the number of  Company-owned  stores by
opening  additional  stores and acquiring  existing bagel stores or chains;  and
(iii) increasing revenues from sales to commercial and wholesale accounts.  With
respect to its franchise  operations,  the Company  believes that its consistent
product  quality,  visually-appealing,  upscale store design and  well-organized
business operations will enable the Company to attract  experienced,  multi-unit
franchisees to operate its stores.  In order to attract  potential  franchisees,
the Company plans to open Company-owned  flagship stores in strategic geographic
locations  around the  country.  Such  franchises  would be serviced by regional
commissaries,  which the Company plans to use as  additional  stores are opened.
The Company also intends to expand by acquiring  existing bagel stores or chains
and possibly other retail enterprises that the Company believes will enhance its
operations.  In  determining  whether to make an  acquisition,  the Company will
consider,  among other things, the size, location and existing operations of the
acquisition candidate,  as well as such candidate's potential to maximize growth
and  increase  revenues.  Although  the  Company  regularly  evaluates  possible
acquisition opportunities, as of the date of this Prospectus, the Company is not
a party to any agreements or commitments with respect to any acquisition.

                                       19


<PAGE>
 
<PAGE>


RECENT ACQUISITIONS

         In December 1996, the Company acquired one of its franchises located in
Scottsdale,  Arizona for approximately  $29,000 in cash and forgiveness of debt,
54,055  shares of Common Stock and the  assumption  of $136,000 in capital lease
obligations.  Also in December 1996, the Company  acquired one of its franchises
located in Mesa,  Arizona for  approximately  $33,000 in cash and forgiveness of
debt,  60,952  shares of Common Stock and the  assumption  of $45,000 in capital
lease obligations.  In February 1997, the Company acquired one of its franchises
located in Park City, Utah for approximately  $84,000 in cash and forgiveness of
debt and 8,264 shares of Common Stock.

PRODUCTS AND DISTRIBUTION

         The Company  seeks to provide its  customers  with  consistent  quality
products,  primarily  bagels,  cream cheese  spreads and muffins,  and excellent
service in a  visually-appealing,  upscale environment.  The proprietary recipes
for the Company's unique products were created by Jerry Rosner, President of the
Company,  drawing upon his 20-plus years of bagel-making  experience.  Utilizing
these  recipes,   the  Company's   bagel  dough  is  prepared  in  its  regional
commissaries  and  then  delivered  to  surrounding   Company-owned  stores  and
franchises.  The  Company's  bagels  are  then  baked  in each  store  daily  in
accordance  with the Company's  quality control  guidelines  using a traditional
technique  which  requires the bagels to be boiled and then baked.  Cream cheese
spreads and muffins also are prepared in each store daily in accordance with the
Company's quality control guidelines from ingredients purchased from independent
suppliers.  While bagel and cream cheese sales currently represent a significant
portion of retail sales,  the stores also offer a variety of breakfast and lunch
bagel  sandwiches,  soups,  freshly  baked  muffins and other  bakery  products,
gourmet  coffee and espresso  drinks,  juices and a variety of soft  drinks.  In
addition,  the Company  offers  innovative  products,  such as bagel pockets and
three-foot  party  bagels,  and  imaginative  catering  platters  to service its
customers.

         The Company  believes  that it has developed  significant  know-how and
technical  expertise for replicating the Company's  bagels in various  locations
and conditions to produce a high-quality  product more commonly  associated with
smaller  bakeries.  The Company  believes  this  system  enables Big City Bagels
stores to provide  its  customers  with  consistent  quality  products,  thereby
helping  to build  brand  name  awareness  and  customer  loyalty.  The  Company
currently  owns and  operates a  commissary  located in Costa Mesa,  California,
which  services  most  existing  Big City Bagels  stores.  The Company  also has
assisted one of its franchisees,  who entered into an area development agreement
with the Company to open 12 stores in the Minneapolis/St.  Paul, Minnesota area,
in  establishing  a  commissary   owned  and  operated  by  such  franchisee  in
Minneapolis  to service these stores.  This  commissary is required to adhere to
the Company's strict quality control guidelines. By supplying the Company- owned
stores and  franchises  with bagel  dough,  the  Company is able to control  the
quality of its bagel products sold in the stores.

STORE DESIGN AND LOCATIONS

         Big City Bagels  stores are  designed to be upscale  bagel bakery cafes
that are efficient as well as visually  appealing.  Most of the products sold in
the stores are uniquely presented in large,  attractive display cases to provide
customers with the  opportunity  to see the products they wish to purchase.  The
display cases are typically  located near the store entrance and where customers
place their orders to attract customers and promote spontaneous purchases.

         The  Company's  store design is  adaptable  to various site  locations,
including  shopping  centers,  free-standing  units,  drive-thrus and commercial
sites,  which  are  selected  on  heavily-traveled  thoroughfares.  The  Company
believes that its concept also could be applied to smaller  "satellite"  stores,
such as kiosks located in airports, commercial buildings and shopping malls. Big
City Bagels  stores are  typically  highly  visible and easily  accessible.  The
stores  generally  are located  within a  three-mile  radius of at least  30,000
residents in an area with a mix of both  residential and commercial  properties.
The average  store is  approximately  1,600 to 2,200  square feet with a seating
capacity of 20 to 60 persons. Although the stores may vary in size, store layout
and design are generally consistent and typically include, among other things, a
traditional,  bakery-style tin ceiling,  glass display cases, a menu board and a
neon sign in the form of the Company's logo.

                                       20


<PAGE>
 
<PAGE>


         The following table sets forth by location the number of currently open
Company-owned  stores and franchises and the number of franchises that have been
sold but not yet opened:

                                              Franchises Sold          Total
Location                    Stores Open     But Not Yet Opened        Stores
- --------                    -----------     ------------------        ------
Arizona.................        2(1)                3                    5(1)
California..............        8(2)                4                   12(2)
Idaho...................        0                   2                    2
Minnesota...............        3                   9                   12
Texas...................        0                  12                   12
Utah....................        1(3)                0                    1
Washington..............        0                   2                    2
                               ---                ---                  ---
       Total............       14                  32                   46

- -----------------------------
(1)      Includes two Company-owned stores.
(2)      Includes three Company-owned stores.
(3)      Includes one Company-owned store.

FRANCHISING

         The Company offers single unit and multi-unit franchises throughout the
United  States.  The  Company  currently  is  permitted  to  offer  and sell its
franchises  in  over  40  states.  The  Company  attempts  to  attract  suitable
franchisees who are committed to the Company's high standards of product quality
and customer  service.  All  franchisees are required to operate their stores in
accordance  with the  guidelines  set forth in the Company's  franchise and area
development  agreements and the standards  detailed in the Company's  operations
and  administration  manuals.  The Company conducts  regular  inspections of its
franchised stores to determine whether the stores meet applicable  standards and
works with franchisees to improve performance.

         The Company assists  franchisees in site selection by reviewing  market
demographics,  visiting the sites and giving final  approval.  During the design
phase,  all  blueprints  are reviewed and approved by the Company and  discussed
with the  franchisee.  A franchisee is required to purchase bagel dough,  muffin
mixes, cream cheese and "Big City Bagels" branded products only from the Company
or suppliers  designated by the Company. A franchisee may purchase the equipment
necessary  to operate a Big City  Bagels  store  from any vendor of its  choice,
provided  that  such  vendor  has been  approved  by the  Company  and meets the
Company's  equipment  specifications.  However,  all  franchises are required to
purchase  and use a cash  register  system  designed to furnish the Company with
reports and to provide  franchisees  with optimal cash  controls and ensure that
they  have  access  to  information   that  the  Company  believes  will  assist
franchisees in operating their business.

         Prior  to  opening  a new  store,  the  Company  offers  to  all of its
franchisees  an extensive  training  program run by the Company,  which includes
classroom training in administrative  record keeping,  marketing and advertising
and  inventory  control,  and  training in baking,  food  preparation  and store
operations. The Company also provides on-site personnel immediately prior to and
during  each  store's  opening.  After  a  store  opens,  the  Company  monitors
operational results,  visits stores for on-site consultation and provides advice
based on the experience of other franchisees.  Management of the Company reviews
franchise store sales monthly and provides operational assistance as necessary.

         The  Company   provides   extensive  field  support   services  to  its
franchisees  in an effort to help  franchisees  maximize  business and financial
management, achieve local market area penetration,  maintain quality control and
customer service excellence,  stay abreast of new product developments,  provide
advertising  services and to allow the  franchisees the opportunity to share new
business ideas with the Company.

         The Company's  current  franchise  agreements  require  payments to the
Company of a $30,000 initial franchise fee per store and a monthly 4% royalty on
gross sales (exclusive of sales taxes). In addition, franchisees are required to
spend 2% of gross sales on local  advertising  and at least  $5,000 to advertise
and promote grand

                                       21


<PAGE>
 
<PAGE>


openings.  Franchise agreements provide each franchisee with the exclusive right
to open the franchise within a defined geographic area. Each franchise agreement
is for a term of ten years,  with the right to renew for an additional ten years
at no additional fee. The franchise agreement also requires a franchisee to find
a suitable store location within 180 days of signing the agreement.  The Company
estimates  that a franchisee's  cost to open a Big City Bagels store,  including
the initial  franchise  fee,  cost of  construction,  leasing of space and other
start-up expenses,  is approximately  between $285,000 and $330,000. A period of
approximately  six to eight months  generally  elapses  between the signing of a
franchise agreement and the opening of a store.

         The Company also offers  franchisees the opportunity to enter into area
development  agreements,  which  provide that a  franchisee  may open a specific
number of stores within a specific area of exclusivity.  The area of exclusivity
is negotiated prior to the signing of the area development  agreement and varies
by  agreement  as to size of the area,  the  number of stores  required  and the
schedule for store  development and opening.  Upon signing the area  development
agreement,  fees are paid to the  Company  in the  following  manner:  a $30,000
franchise fee is paid for the first store, as well as a $12,750 area development
fee for each  additional  store to be  developed.  A  reduced  franchise  fee of
$25,500 per store is payable when the franchise  agreement  for each  additional
location  is  executed,  with a  credit  given  for the  previous  $12,750  area
development fee paid.

COMPETITION

         The food  service  industry,  in general,  and the bagel  industry,  in
particular,  are intensely  competitive  with respect to food quality,  concept,
location,  service and price.  As a bagel retailer and  franchisor,  the Company
competes  in  a  number  of  different   markets  with  a  number  of  different
competitors,  including  well-established  food service  companies  with greater
product and name  recognition and larger  financial,  marketing and distribution
capabilities  than  those of the  Company,  as well as  innumerable  local  food
establishments  that offer similar products.  In addition,  the Company believes
that the start-up  costs  associated  with  opening a retail food  establishment
offering  products  similar to those  offered by the Company,  on a  stand-alone
basis,  are  competitive  with the start-up costs  associated with opening a Big
City  Bagels  store  and,  accordingly,  are  not  an  impediment  to  entry  of
competitors into the retail bagel business.

         The Company faces  competition in the bagel  industry from  independent
stores,   larger  chain  stores  and  franchisors  such  as  Bruegger's   Corp.,
Einstein/Noah Bagel Corporation,  Manhattan Bagel Company, Inc. Chesapeake Bagel
Bakery,  Big Apple Bagels and New York Bagel  Enterprises.  The Company's  bagel
stores  also  compete  with  take-out   restaurants,   fast  food   restaurants,
delicatessens and prepared food stores, as well as with supermarket bakeries and
convenience stores.

         As a franchisor,  the Company competes for qualified franchisees with a
wide variety of investment  opportunities both in the restaurant business and in
other  industries.  In this respect,  the Company  believes that its  consistent
product  quality,  visually-appealing,  upscale store design and  well-organized
business  operations help the Company to compete  favorably,  especially against
bagel franchisors,  although it should be noted that the Company is a relatively
minor newcomer in the industry and its  competitors are  well-established,  have
greater name recognition and financial  resources and command a greater share of
the market than the Company.

ADVERTISING

         The Company currently  advertises and plans to continue advertising its
franchises in its retail stores,  newspapers and business opportunity magazines.
The Company and its franchisees  also advertise in local  newspapers and through
direct  mailings.  Franchisees  are required to spend 2% of gross sales on local
advertising  and  to  contribute  1%  of  monthly  gross  sales  to  a  national
advertising cooperative.  However, as of the date of this Prospectus, a national
fund has not been established.

TRADEMARKS AND SERVICE MARKS

         The  Company's  trademark  "Big City  Bagels'r',"  its service  mark "A
Bigger Bagel for Less  Dough!'r'" and its  distinctive  logo are registered with
the United  States  Patent and  Trademark  Office  pursuant to federal  law. The
Company's  franchise   agreements  provide  all  of  its  franchisees  with  the
nonexclusive right to use the Company's  registered  trademark and service mark.
The Company considers its marks to be material to its business in that the

                                       22


<PAGE>
 
<PAGE>


Company  seeks to  develop  a strong  association  between  such  marks  and the
Company's  high quality food and stores in the minds of  consumers.  The Company
has been  advised  that an entity  has  registered  the name Big City  Bagels in
Benelux and the  Company may not be able to use its name in Belgium,  Luxembourg
and the Netherlands.  This entity currently has applications  pending throughout
Europe to register the Big City Bagels  trademark  and if approved,  the Company
may not be able to use its trademark in Europe.

GOVERNMENT REGULATION

         The Company and its  franchisees  are required to comply with  federal,
state and local  government  regulations  applicable  to consumer  food  service
businesses  generally,  including  those relating to the preparation and sale of
food,  minimum wage  requirements,  overtime,  working and safety conditions and
citizenship   requirements,   as  well  as   regulations   relating  to  zoning,
construction,  health,  business licensing and employment.  The Company believes
that it is in material  compliance with these provisions.  Continued  compliance
with this broad  federal,  state and local  regulatory  network is essential and
costly,  and the  failure to comply  with such  regulations  may have an adverse
effect on the Company and its franchisees.

         The  Company's  operations  are  subject  to  regulation  by the FTC in
compliance with the FTC's rule entitled Disclosure Requirements and Prohibitions
Concerning Franchising and Business Opportunity Ventures,  which requires, among
other things,  that the Company prepare and update  periodically a comprehensive
disclosure document,  known as the Uniform Franchise Offering Circular ("UFOC"),
in connection with the sale and operation of its franchises.  In addition,  some
states  require a franchisor to register its franchise  with the state before it
may offer the franchise.  The Company believes that its UFOC,  together with any
applicable state versions or supplements,  complies with both the FTC guidelines
and all applicable state laws regulating franchising in those states in which it
has offered  franchises.  The Company has revised its  offering  circular and is
substantially  in compliance with the UFOC guidelines  which became effective on
January 1, 1995. The UFOC document has been written in plain English and certain
of the  current  disclosure  items have been  expanded  and/or  eliminated.  The
revisions have not had an effect upon the Company's operations.

         In addition to the rules  governing  the offer and sale of  franchises,
the Company also is subject to a number of state laws that regulate  substantive
aspects of the  franchisor-franchisee  relationship,  including, but not limited
to,  those  concerning  termination  and  non-renewal.  These  laws  govern  the
termination  and/or  non-renewal  of the franchise  agreement and, by and large,
require the  franchisor  to have good cause,  reasonable  cause or just cause in
order to terminate or not renew the franchise  agreement.  In addition,  some of
these laws  provide for longer cure periods  than which  currently  exist in the
Company's franchise agreement.

         Each  store  is  subject  to  regulation  by  federal  agencies  and to
licensing and regulation by state and local health, sanitation, safety, fire and
other  departments.  Difficulties or failures in obtaining the required licenses
or  approvals  could delay or prevent  the  opening of a new store.  The Company
believes  that it is in  substantial  compliance  with the  applicable  laws and
regulations governing its operations.

         While the Company intends to comply with all federal and state laws and
regulations,  there  can be no  assurance  that it  will  continue  to meet  the
requirements of such laws and  regulations,  which,  in turn,  could result in a
withdrawal of approval to franchise in one or more jurisdictions.  Any such loss
of approval would have a material  adverse effect upon the Company's  ability to
successfully market its franchises.  Violations of franchising laws and/or state
laws and  regulations  regulating  substantive  aspects of doing  business  in a
particular  state could  subject the Company and its  affiliates  to  rescission
offers, monetary damages, penalties, imprisonment and/or injunctive proceedings.
The  state  laws and  regulations  concerning  termination  and  non-renewal  of
franchisees  are  not  expected  to  have a  material  impact  on the  Company's
operations.  In  addition,  under court  decisions in certain  states,  absolute
vicarious  liability  may be imposed  upon  franchisors  based upon  claims made
against  franchisees.  Even if the Company is able to obtain  coverage  for such
claims,  there can be no assurance  that such  insurance  will be  sufficient to
cover potential claims against the Company.  Further,  there can be no assurance
that existing or future franchise regulations will not have an adverse effect on
the Company's ability to expand its franchise program.

                                       23


<PAGE>
 
<PAGE>


PROPERTIES

<TABLE>
<CAPTION>
                                            Approximate                            Approximate
                                               Square                                 Annual
Location             Use                      Footage      Lease Expiration       Lease Payments
- --------             ---                    -----------    ----------------       --------------
<S>                  <C>                       <C>         <C>                        <C>    
Hicksville, NY       Principal executive       1,500       Month-to-month             $19,800
                     office

Costa Mesa, CA       Offices                   2,400       December 1997              $32,640

Costa Mesa, CA       Commissary/Company        4,400       November 1998;             $53,250
                     store                                 renewable for two
                                                           successive five-year
                                                           terms

Costa Mesa, CA       Storage space               900       July 1997;                 $ 7,800
                                                           renewable for two
                                                           successive one-year
                                                           terms

Costa Mesa, CA       Company store             1,750       March 1998;                $54,700
                                                           renewable for two
                                                           successive five-year
                                                           terms

Laguna Niguel, CA    Company store             1,600       March 1999;                $44,800
                                                           renewable for one
                                                           additional five-year
                                                           term

Scottsdale, AZ       Company store             1,960       December 2005;             $31,400
                                                           renewable for one
                                                           additional five-year
                                                           term

Mesa, AZ             Company store             2,200       January 2006;              $27,600
                                                           renewable for two
                                                           successive five-year
                                                           terms

Park City, UT        Company store             2,335       October 2005;              $57,800
                                                           renewable for two
                                                           successive five-year
                                                           terms
</TABLE>

         The Company  believes that its  facilities are adequate for its present
purposes.  The Company  believes  that as it grows,  it will require  additional
facilities, and that such facilities will be readily available.

EMPLOYEES

         As of June 6, 1997, the Company had 41 full-time  employees.  18 of the
41 full-time  employees are  salaried,  while the other 23 are paid on an hourly
basis. In addition,  the Company has 55 part-time employees,  who are paid on an
hourly basis.  None of the Company's  employees is  represented  by a collective
bargaining  agreement nor has the Company  experienced  any work  stoppage.  The
Company believes its relationship with its employees is satisfactory.

                                       24


<PAGE>
 
<PAGE>


                                   MANAGEMENT

EXECUTIVE OFFICERS AND DIRECTORS

         The  following  table  sets forth  certain  information  regarding  the
Company's  executive  officers  and  directors.  Except as  otherwise  set forth
herein, executive officers serve at the discretion of the Board of Directors.

  Name                    Age  Position
  ----                    ---  --------
  Mark Weinreb............44   Chairman of the Board and Chief Executive Officer
  Jerry Rosner............37   President, Chief Operating Officer and Director
  Stanley Weinreb.........69   Vice President and Director
  Stanley Raphael.........61   Secretary and Director
  Stephen J. Drescher.....34   Director

          Mark  Weinreb has been the  Chairman of the Board and Chief  Executive
Officer of the Company since its inception in December 1992.  From 1975 to 1989,
Mr.  Weinreb was employed by Bio Health  Laboratories,  Inc. ("Bio  Health"),  a
medical  testing  laboratory,  and from  1985 to 1989,  he was an owner and vice
president  of Bio  Health,  which  was sold in 1989.  During  his  tenure at Bio
Health,  Mr.  Weinreb  was  responsible  for  day-to-day  operations,  including
overseeing the technical  aspects of the  laboratory,  negotiating  property and
equipment leases and handling  financing  proposals,  mergers and  acquisitions.
From 1989 to 1992, Mr. Weinreb managed his private investments.  Mark Weinreb is
the son of Stanley Weinreb.

         Jerry Rosner has been President, Chief Operating Officer and a director
of the  Company  since  inception.  From 1983 to August  1995,  Mr.  Rosner  was
President and co-owner of Bagel Boss East, Inc.  ("Bagel Boss"), a company which
owned and  operated a bagel store in Bay Shore,  New York.  At Bagel  Boss,  Mr.
Rosner was  responsible  for all aspects of  operations,  including  production,
recipe development, equipment purchases, lease negotiations, labor relations and
wholesale  operations.  Mr.  Rosner has over 20 years of experience in the bagel
industry.

         Stanley  Weinreb has been Vice  President and a director of the Company
since inception.  From 1952 to 1989, he was President and owner of Bio Health, a
company which he founded.  During his tenure at Bio Health,  Mr. Weinreb was the
medical  director of the laboratory  and was  responsible  for quality  control,
obtaining state and federal licenses and regulatory compliance.  Stanley Weinreb
is the father of Mark Weinreb.

         Stanley  Raphael has been Secretary and a director of the Company since
inception.  Since  1984,  he has served as  President  and a  director  of Trade
Consultants,  Inc., a management consulting company.  Prior to 1984, Mr. Raphael
was an international trader of oils, chemicals and petrochemicals.  He currently
is a director of Edge Petroleum Corp.

         Stephen J.  Drescher has been a director of the Company  since  October
1996.  From September 1993 to January 1996, Mr. Drescher served as the President
and Chief Executive  Officer of Questron  Technology,  Inc.  (formerly  Judicate
Inc.),  a company that provided  mediation  and  arbitration  services,  and now
provides  specialized  distribution  of  fasteners  and  electronic  hardware to
electronic equipment manufacturers.  Since June 1995, Mr. Drescher has served as
the  Director  of  Corporate  Finance at Monroe  Parker  Securities,  Inc.,  the
Underwriter  of the  Company's  Public  Offering.  Pursuant to the  Underwriting
Agreement  between the Company and the Underwriter,  until May 1999, the Company
is required to nominate a person  selected  by the  Underwriter  and  reasonably
acceptable  to the  Company for  election to serve as a member of the  Company's
Board of  Directors.  Mr.  Drescher  is the  designee  of the  Underwriter.  Mr.
Drescher  also has been a  licensed  attorney  since  1989.  He  currently  is a
director of Dualstar  Technologies  Corporation,  Sonics &  Materials,  Inc. and
Thermacell Technologies Inc.

                                       25


<PAGE>
 
<PAGE>


EXECUTIVE COMPENSATION

         The following table sets forth information concerning  compensation for
services in all capacities  awarded to, earned by or paid to the Company's Chief
Executive  Officer  and each of the other most highly  paid  executive  officers
whose compensation exceeded $100,000 in the year ended December 31, 1996:

================================================================================
                           SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------
                                                    ANNUAL COMPENSATION
                                          --------------------------------------
                                                                    OTHER ANNUAL
                                             SALARY      BONUS      COMPENSATION
NAME AND PRINCIPAL POSITION        YEAR       ($)         ($)           ($)
- --------------------------------------------------------------------------------
Mark Weinreb                       1996     149,000        --            --
 Chairman of the Board and Chief   1995      17,138        --            --
 Executive Officer
- --------------------------------------------------------------------------------
Jerry Rosner                       1996     149,000        --            --
  President                        1995      17,138        --            --
================================================================================

         The  executive  officers of the Company named above  routinely  receive
other  benefits  from the  Company,  the amounts of which are  customary  in the
industry.  The  Company  has  concluded,  after  reasonable  inquiry,  that  the
aggregate  amounts of such benefits  during the year ended December 31, 1996 did
not exceed the lesser of $50,000 or 10% of the  compensation  set forth above as
to any named individual.

EMPLOYMENT AGREEMENTS

         The Company has entered into  employment  agreements  with each of Mark
Weinreb, its Chairman of the Board and Chief Executive Officer and Jerry Rosner,
its President and Chief Operating Officer,  providing for initial terms expiring
on December 31, 1998, and base annual  salaries of $125,000 until  completion of
the  Company's  Public  Offering  (which was completed in May 1996) and $165,000
thereafter, plus annual 10% increases. Commencing July 1, 1997, Mark Weinreb and
Jerry Rosner have agreed to permit the Company to accrue without interest $3,500
of each of their  respective  salaries per month through  December 31, 1997. The
accrued  amounts  will  not  be paid until the earlier of January 1, 1998 or the
Liquidity Date. See "Management's Discussion and Analysis of Financial Condition
and  Results of Operations -- Liquidity and Capital Resources." These agreements
also  provide  that  the  Company  will  continue  to pay the base salary to the
employee or legal representative in  the event  of  the  employee's  termination
due  to  disability  or  death for a six-month period following termination. The
agreements contain provisions prohibiting the employee from  competing  with the
Company during the term of employment and for a period of two years thereafter.

1996 PERFORMANCE EQUITY PLAN

         In March 1996,  the Company  adopted the 1996  Performance  Equity Plan
(the "1996  Plan").  The 1996 Plan  authorizes  the  granting of awards of up to
350,000  shares  of  Common  Stock to the  Company's  key  employees,  officers,
directors and  consultants.  Awards consist of stock options (both  nonqualified
options  and options  intended to qualify as  "Incentive"  stock  options  under
Section 422 of the Internal Revenue Code of 1986, as amended),  restricted stock
awards,  deferred stock awards,  stock appreciation rights and other stock-based
awards, as described in the 1996 Plan.

         On March 31st of each  calendar  year during the term of the 1996 Plan,
assuming  there are enough shares then  available for grant under the 1996 Plan,
each person who is then a director of the Company will be awarded  stock options
to purchase  10,000  shares of Common Stock at the fair market value thereof (as
determined  in  accordance  with  the  1996  Plan),  all of  which  options  are
immediately  exercisable  as of the date of grant and have a term of ten  years.
These are the only  awards  which may be granted to a  director  of the  Company
under the 1996 Plan.  The 1996 Plan is  administered  by the Board of  Directors
which  determines  the  persons  (other than  directors)  to whom awards will be
granted,  the  number of awards to be  granted  and the  specific  terms of each
grant,  including the exercisability  thereof,  subject to the provisions of the
1996 Plan.

                                       26


<PAGE>
 
<PAGE>


         In connection with qualified stock options,  the exercise price of each
option may not be less than 100% of the fair market value of the Common Stock on
the date of grant  (or 110% of the fair  market  value in the case of a  grantee
holding more than 10% of the  outstanding  stock of the Company).  The aggregate
fair market value of shares for which  qualified  stock options are  exercisable
for the first  time by such  employee  during any  calendar  year may not exceed
$100,000.  Nonqualified  stock  options  granted  under  the 1996  Plan also are
required  to have  exercise  prices not less than the fair  market  value of the
Common Stock on the date of grant.

         The 1996 Plan also contains certain change in control  provisions which
could  cause  options and other  awards to become  immediately  exercisable  and
restrictions and deferral limitations applicable to other awards to lapse in the
event  any  "person,"  as such term is used in  Sections  13(d) and 14(d) of the
Exchange  Act,  including a "group" as defined in Section  13(d),  but excluding
certain shareholders of the Company,  acquires beneficial ownership of more than
25% of the Company's outstanding shares of Common Stock.

                                       27


<PAGE>
 
<PAGE>


                             PRINCIPAL SHAREHOLDERS

         The following table sets forth certain information regarding beneficial
ownership  of the  Company's  Common  Stock  as of the  date of this  Prospectus
("Before Offering"),  and as adjusted to reflect the exercise of the outstanding
Class  A  Warrants  and  Class  B  Warrants  ("After  Offering"),  by  (i)  each
shareholder  or group  known by the Company to be the  beneficial  owner of five
percent  or more  of the  outstanding  Common  Stock;  (ii)  each  director  and
executive officer  individually;  and (iii) all directors and executive officers
as a group.  Except as otherwise  indicated in the footnotes  below, the Company
believes  that each of the  beneficial  owners of the Common Stock listed in the
table,  based on information  furnished by such owner,  has sole  investment and
voting power with respect to such shares.

<TABLE>
<CAPTION>
                                                                                 Percentage
                                                 Number of Shares         -----------------------
                                                   Beneficially            Before         After
Name and Address(1)                                    Owned              Offering       Offering
- -------------------                              ----------------         -------        --------
<S>                                                  <C>                    <C>            <C>  
Management Group(2)..........................        2,895,456              58.2%          39.9%
Mark Weinreb.................................          869,538(3)(4)        17.6%          12.0%
Jerry Rosner.................................          800,154(3)(4)        16.2%          11.1%
Stanley Weinreb..............................          615,851(3)(4)        12.5%           8.5%
Stanley Raphael..............................          609,913(3)(4)(5)     12.3%           8.4%
Stephen J. Drescher..........................           32,500(4)(6)          *              *
All executive officers and directors                 2,927,956(6)(7)        58.5%          40.1%
  as a group (five persons)..................
</TABLE>
- -------------------------
*        Less than 1%

(1)      The address of each of the persons  listed,  other than Mr.  Rosner and
         Mr.  Drescher,  is  c/o  Big  City  Bagels,  Inc.,  99  Woodbury  Road,
         Hicksville,  New  York  11801.  Mr.  Rosner's  address  is c/o Big City
         Bagels,  Inc., 151 Kalmus Drive,  C-100, Costa Mesa,  California 92626.
         Mr.  Drescher's  address is c/o Monroe Parker  Securities,  Inc.,  2500
         Westchester Avenue, Purchase, New York 10577.

(2)      The Management  Group consists of Messrs.  Mark Weinreb,  Jerry Rosner,
         Stanley  Weinreb and Stanley  Raphael,  each of whom is a party to, and
         has agreed to vote  their  shares in  accordance  with,  the  Founders'
         Shareholder  Agreement  described  below.  Each of the  members of this
         group  shares  voting  power with respect to the shares of Common Stock
         held by each of the  members.  The  number of  shares  set forth in the
         table includes the shares held by each member.

(3)      Does not include shares held by other members of the  Management  Group
         (see Note 2) with respect to which each member shares voting power with
         the other members of such group.

(4)      Includes  10,000  shares of Common  Stock  issuable  upon  exercise  of
         currently exercisable options.

(5)      Includes 5,938 shares of Common Stock owned by Trade Consultants,  Inc.
         Pension Fund, of which Mr. Raphael is the trustee.

(6)      Includes  11,250  shares of Common  Stock and  11,250  shares of Common
         Stock underlying Class A Warrants  issuable upon exercise of a purchase
         option  issued  to  Mr.   Drescher  as  a  designee  of  Monroe  Parker
         Securities, Inc., the underwriter of Company's Public Offering.

(7)      Includes an aggregate of 50,000 shares of Common Stock  issuable to the
         directors  of  the  Company  upon  exercise  of  currently  exercisable
         options.

                                       28


<PAGE>
 
<PAGE>


FOUNDERS' SHAREHOLDER AGREEMENT

         Messrs. Mark Weinreb, Jerry Rosner, Stanley Weinreb and Stanley Raphael
are  parties to the  Founders'  Shareholder  Agreement  and the shares of Common
Stock  beneficially  owned by them are  subject  to the  terms of the  Founders'
Shareholder Agreement.  Pursuant to the Founders' Shareholder Agreement, each of
these  members  has agreed to vote his shares  for the  election  of each of the
other  members  of the group as a director  of the  Company as long as each such
other member owns at least  100,000  shares of Common  Stock.  In addition,  the
members have granted a right of first  refusal to the others with respect to any
sales of  Common  Stock  held by them  other  than  pursuant  to a  registration
statement  under  the  Securities  Act  or  pursuant  to  Rule  144  promulgated
thereunder.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Since the  Company's  inception,  its  operations  have been  partially
funded from time to time by loans to the Company made  directly by Messrs.  Mark
Weinreb, Stanley Weinreb and Stanley Raphael, or indirectly through corporations
controlled by Messrs. Mark Weinreb and Stanley Weinreb, certain amounts of which
have been repaid (the "Shareholder  Loans"). At December 31, 1995, the principal
amount  of  the  Shareholder  Loans,  which  bear  interest  at 10%  per  annum,
aggregated $462,468,  of which an aggregate of $375,000 was paid during the year
ended   December  31,  1996,  and  the  balance  is  payable  in  equal  monthly
installments  of $12,000,  which  commenced in January  1997. At March 31, 1997,
$89,361 of the Shareholder Loans were outstanding (including $25,593 of interest
due and owing  thereon).  Since  April 1,  1997,  the  Company  has not made the
$12,000 aggregate per month payments required under the terms of the Shareholder
Loans. Mark Weinreb, Stanley Weinreb and Stanley Raphael have agreed to continue
to  forego  monthly  repayment  of  the  Shareholder  Loans until the earlier of
January 1, 1998 or the  Liquidity  Date.  In addition, until December  31, 1997,
each of Mark Weinreb,  Stanley  Weinreb  and Stanley Raphael have agreed to loan
the  Company,  at an interest  rate of 12% per annum,  up to $100,000 in $10,000
increments, within three business days, if the Company has less than  $25,000 of
funds  in  bank  accounts,  money market funds and United States Treasury bills.
Accordingly,  under these agreements, if the Company's funds drop below $25,000,
the  Company  would receive $30,000 within three business days. Such loans would
be  payable  on  the  earlier  of  June  30,  1998 or the Liquidity Date. If the
principal  amount of such loans exceed $50,000 per person, then the Company will
secure  such loans with a pledge of its  equipment reflected in the fixed assets
on  its  balance  sheet.  See "Management's Discussion and Analysis of Financial
Condition  and Results of Operations -- Liquidity and Capital Resources."

         Pumpernickel Partners,  L.P.  ("Pumpernickel  Partners") was a Delaware
limited  partnership  formed in August 1993 that owned and operated two Big City
Bagels  franchises in Costa Mesa and Laguna  Niguel,  California.  Messrs.  Mark
Weinreb,  Stanley Weinreb and Stanley Raphael each owned 22.5%, and Jerry Rosner
owned 10%, of the general  partner,  Bagel Partners,  Inc.  ("Bagel  Partners"),
which owned a 5% interest in Pumpernickel Partners. The remaining 22.5% interest
of Bagel  Partners was owned by an  individual  responsible  for the  day-to-day
operations of the two stores operated by  Pumpernickel  Partners.  Messrs.  Mark
Weinreb,  Stanley  Weinreb and Stanley Raphael also owned a 6.9%, 6.9% and 3.45%
limited partnership interest in Pumpernickel Partners, respectively. Immediately
prior to the  closing  of the  Company's  Public  Offering,  all of the  limited
partners of  Pumpernickel  Partners  contributed  to the Company  their  limited
partnership interests in Pumpernickel  Partners,  and all of the shareholders of
Bagel  Partners  contributed  to the Company  all of the capital  stock of Bagel
Partners in exchange for an  aggregate of 181,250  shares of Common Stock of the
Company.  As a result of their  interests  in Bagel  Partners  and  Pumpernickel
Partners,  Messrs.  Mark  Weinreb,  Jerry  Rosner,  Stanley  Weinreb and Stanley
Raphael  received  13,913,  904,  13,913  and  7,975  shares  of  Common  Stock,
respectively.

         Monroe Parker  Securities,  Inc. acted as the Underwriter in connection
with the Company's  Public Offering,  in which the Company raised  approximately
$5,175,000  of gross  proceeds.  In  connection  with the Public  Offering,  the
Company paid to the Underwriter 10% commissions and a 3% nonaccountable  expense
allowance.  The Company  also agreed to sell to the  Underwriter,  for a nominal
fee, Unit Purchase Options to purchase up to an aggregate of 112,500 Units, each
Unit  consisting of one share of Common Stock and one Class A Warrant.  The Unit
Purchase Options are exercisable at $4.80 per Unit from May 1997 to May 2001. As
a designee of the  Underwriter,  Stephen  Drescher,  the  Director of  Corporate
Finance of the  Underwriter  and now a director of the Company,  received 11,250
Unit Purchase Options.  Pursuant to the Underwriting Agreement, the Company also
engaged the Underwriter as its financial consultant until May 1998 for a monthly
fee of $1,000.  In addition,  the Underwriter has been engaged to act as warrant
solicitation  agent for this  Offering,  but has  agreed to waive the 4% warrant
solicitation fee.

                                       29


<PAGE>
 
<PAGE>


                            DESCRIPTION OF SECURITIES

         The  authorized  capital  stock of the  Company is  11,000,000  shares,
consisting of 10,000,000 shares of Common Stock,  $.001 par value per share, and
1,000,000 shares of preferred  stock,  $.001 par value per share (the "Preferred
Stock"). As of the date of this Prospectus, 4,932,021 shares of Common Stock are
outstanding and held of record by 33 shareholders.  Upon exercise of the Class A
Warrants and Class B Warrants,  there will be  6,975,771  shares of Common Stock
outstanding. No shares of Preferred Stock are currently outstanding.

COMMON STOCK

         The holders of shares of Common Stock are entitled to one vote for each
share held of record on all matters to be voted on by  shareholders.  Provided a
quorum is present,  the election of directors requires a plurality vote of those
shares of Common Stock  represented at any shareholders'  meeting.  The Restated
Certificate  of  Incorporation  does not provide for  cumulative  voting for the
election of  directors.  The holders of shares of Common  Stock are  entitled to
receive  dividends  when,  as and if declared by the Board of  Directors  out of
funds legally available  therefor.  In the event of liquidation,  dissolution or
winding up of the  Company,  the holders of Common  Stock are  entitled to share
ratably in all assets remaining available for distribution to them after payment
of  liabilities  and after  provision has been made for each class of stock,  if
any, having preference over the Common Stock. Holders of shares of Common Stock,
as such, have no redemption,  preemptive or other subscription rights, and there
are  no  conversion  provisions  applicable  to  the  Common  Stock.  All of the
outstanding  shares of Common Stock are, and the shares of Common Stock issuable
upon exercise of the Class A Warrants and Class B Warrants, when issued and paid
for as set forth in this Prospectus, will be fully paid and nonassessable.

PREFERRED STOCK

         The Company's authorized shares of Preferred Stock may be issued in one
or more series, and the Board of Directors is authorized, without further action
by the  shareholders,  to designate  the rights,  preferences,  limitations  and
restrictions  of and upon shares of each  series,  including  dividend,  voting,
redemption  and  conversion  rights.  The Board of Directors  also may designate
preferences in liquidation and the number of shares constituting any series. The
Company  believes that the  availability  of Preferred  Stock issuable in series
will provide  increased  flexibility for structuring  possible future financings
and  acquisitions,  if any,  and in meeting  other  corporate  needs.  It is not
possible to state the actual  effect of the  authorization  and  issuance of any
series of  Preferred  Stock upon the rights of holders of Common Stock until the
Board of Directors  determines the specific  terms,  rights and preferences of a
series of Preferred  Stock.  However,  such effects might  include,  among other
things,  restricting dividends on the Common Stock, diluting the voting power of
the Common Stock,  or impairing the  liquidation  rights of such shares  without
further  action by holders of the  Common  Stock.  In  addition,  under  various
circumstances,   the  issuance  of  Preferred  Stock  may  have  the  effect  of
facilitating, as well as impeding or discouraging, a merger, tender offer, proxy
contest, the assumption of control by a holder of a large block of the Company's
securities or the removal of incumbent  management.  Issuance of Preferred Stock
could also  adversely  affect the market price of the Common Stock.  The Company
has no present plan to issue any shares of Preferred Stock.

CLASS A WARRANTS

         Each Class A Warrant  currently  entitles the registered holder thereof
to purchase  one share of Common Stock for $4.50  until May  6, 2000.  Effective
       1997, the Company  will reduce the exercise price of the Class A Warrants
to $2.50  per share for a period of 90 days  ("Special Exercise  Period") until,
       1997,  subject  to  the  discretion  of the Company to extend the Special
Exercise  Period  for  up  to  an  additional  30  days   ("Termination  Date").
Accordingly,  if exercised prior to the  Termination  Date, each Class A Warrant
will  entitle the  holder to  purchase  one share of Common Stock for $2.50.  In
addition,  for each Class A  Warrant  exercised,  the  holder  thereof  will  be
issued  a  New  Class  A  Warrant  to  purchase  one  share of Common Stock upon
expiration  of  the  Special  Exercise  Period.  If  an  aggregate  of  at least
$2,000,000  of  gross  proceeds  are  derived  from  the exercise of the Class A
Warrants  during  the  Special  Exercise Period,  then (i) the exercise price of
the  Class A Warrants which are not exercised and the New Class A Warrants  will
remain at $2.50 per share until the  expiration  date of such  warrants and (ii)
the  period of time  during  which  the four  executive officers of the  Company
will  not  sell  their  shares  of  Common  Stock  without  the  consent  of the
Underwriter  will  be  extended  from  May  7,  1998 to December  31, 1998. This
Prospectus also

                                       30


<PAGE>
 
<PAGE>


relates to the issuance of up to  2,293,750  New Class A Warrants and the shares
of Common Stock underlying the New Class A Warrants. The Class A Warrants may be
exercised   during  the  Special   Exercise   Period  upon   surrender   of  the
certificate(s)  evidencing  the Class A Warrants  at the  offices of the Warrant
Agent  with  the  exercise  form  on the  reverse  side of the  Class A  Warrant
Certificate  completed and duly executed as indicated  thereon,  accompanied  by
full payment of the exercise price of $2.50 per share in cash or by certified or
official bank check.

         Unless extended by the Company at its  discretion,  the opportunity for
Class A  Warrantholders  to exercise  their Class A Warrants for $2.50 per share
will expire at 5:00 p.m., Eastern Daylight Savings Time, on       , 1997.  If an
aggregate of at least $2,000,000 of gross proceeds are derived from the exercise
of the Class A Warrants  during the Special  Exercise  Period,  then the Class A
Warrants not exercised by that time (as well as the New Class A Warrants) may be
exercised  thereafter  at an exercise  price of $2.50 per share until 5:00 p.m.,
Eastern  Daylight Savings Time, on May 6, 2000 unless extended by the Company at
its discretion.  In the event a holder of Class A Warrants fails to exercise the
Class A Warrants prior to their expiration, the Class A Warrants will expire and
the holder  thereof  will have no  further  rights  with  respect to the Class A
Warrants. No fractional shares of Common Stock will be issued in connection with
the exercise of Class A Warrants. Upon exercise, the Company will pay the holder
the value of any such fractional  shares in cash, based upon the market value of
the Common Stock at such time.

         The  Company  may redeem the Class A  Warrants  with the  Underwriter's
prior  consent,  at a price of $.05 per Class A Warrant  at any time  after they
become  exercisable upon not less than 30 days' prior written notice if the last
sale  price  of the  Common  Stock  has  been at  least  $7.00  per  share on 20
consecutive  trading  days  ending  within  ten days  prior to the date on which
notice of  redemption  is given.  The  Company  may  redeem the Class A Warrants
without the consent of the Underwriter on the same terms, provided that the last
sale  price  of the  Common  Stock  has  been at  least  $8.00  per  share on 20
consecutive  trading  days  ending  within  ten days  prior to the date on which
notice of redemption is given.

         No Class A Warrants  may be  exercised  unless at the time of  exercise
there is a current prospectus  covering the shares of Common Stock issuable upon
exercise  of such Class A Warrants  under an  effective  registration  statement
filed with the  Commission  and such shares have been  qualified for sale or are
exempt from qualification under the securities laws of the state of residence of
the holder of such Class A Warrants.  Although  the Company  intends to have all
shares so  qualified  for sale and to  maintain  a current  prospectus  relating
thereto until the expiration of the Class A Warrants,  there can be no assurance
that it will be able to do so.

         A holder of Class A Warrants  does not have any rights,  privileges  or
liabilities  as a  shareholder  of the Company  prior to exercise of the Class A
Warrants.  The  Company is required to keep  available  a  sufficient  number of
authorized shares of Common Stock to permit exercise of the Class A Warrants.

         The  exercise  price of the Class A  Warrants  and the number of shares
issuable  upon  exercise  of the Class A Warrants  is subject to  adjustment  to
protect  against  dilution  in the  event  of  stock  dividends,  stock  splits,
combinations, subdivisions and reclassifications. No assurance can be given that
the market price of the Common Stock will exceed the exercise price of the Class
A Warrants at any time during the exercise period.

CLASS B WARRANTS

         Two Class B Warrants, together, currently entitle the holder thereof to
purchase  one share of Common  Stock for $8.00  until May 12,  2000.  During the
Special Exercise Period, the Company will reduce the exercise price of the Class
B Warrants  to $2.50 per share and will not  require  two Class B Warrants to be
exercised  in tandem to  receive  one share of  Common  Stock.  Accordingly,  if
exercised prior to the  Termination  Date, each Class B Warrant will entitle the
holder to purchase  one share of Common Stock for $2.50.  In addition,  for each
Class B  Warrant  exercised,  the  holder  thereof  will be issued a New Class A
Warrant to purchase one share of Common Stock upon the expiration of the Special
Exercise  Period.  After the Termination  Date, two Class B Warrants,  together,
will  entitle the holder  thereof to purchase  one share of Common  Stock at the
original  exercise price of $8.00.  The Class B Warrants may be exercised during
the Special Exercise Period upon surrender of the certificate(s)  evidencing the
Class B Warrants  at the offices of the Company  with the  exercise  form on the
reverse side of the Class B Warrant  Certificate  completed and duly executed as
indicated  thereon,  accompanied  by full payment of the exercise price of $2.50
per share in cash or by certified or official bank check.

                                       31


<PAGE>
 
<PAGE>


         Unless extended by the Company at its  discretion,  the opportunity for
Class B Warrant  holders to exercise  their Class B Warrants for $2.50 per share
will expire at 5:00 p.m., Eastern Daylight Savings Time, on      , 1997. Class B
Warrants not exercised by that time may be exercised  thereafter at the original
exercise  price of $8.00 per share  until 5:00 p.m.,  Eastern  Daylight  Savings
Time,  on May 12,  2000.  In the  event a holder  of Class B  Warrants  fails to
exercise the Class B Warrants  prior to their  expiration,  the Class B Warrants
will expire and the holder  thereof will have no further  rights with respect to
the Class B Warrants.  No  fractional  shares of Common  Stock will be issued in
connection  with the exercise of Class B Warrants.  Upon  exercise,  the Company
will pay the holder the value of any such fractional  shares in cash, based upon
the market value of the Common Stock at such time.

         The  Company may redeem the Class B  Warrants,  with the  Underwriter's
prior  consent,  at a price of $.05 per Class B Warrant  at any time  after they
become  exercisable upon not less than 30 days' prior written notice if the last
sale  price  of the  Common  Stock  has  been at least  $12.00  per  share on 20
consecutive  trading  days  ending  within  ten days  prior to the date on which
notice of redemption is given.

         No Class B Warrants  may be  exercised  unless at the time of  exercise
there is a current prospectus  covering the shares of Common Stock issuable upon
exercise  of such Class B Warrants  under an  effective  registration  statement
filed with the  Commission  and such shares have been  qualified for sale or are
exempt from qualification under the securities laws of the state of residence of
the holder of such Class B Warrants.  Although  the Company  intends to have all
shares so  qualified  for sale and to  maintain  a current  prospectus  relating
thereto until the expiration of the Class B Warrants,  there can be no assurance
that it will be able to do so.

         A holder of Class B Warrants  does not have any rights,  privileges  or
liabilities  as a  shareholder  of the Company  prior to exercise of the Class B
Warrants.  The  Company is required to keep  available  a  sufficient  number of
authorized shares of Common Stock to permit exercise of the Class B Warrants.

         The  exercise  price of the Class B  Warrants  and the number of shares
issuable  upon  exercise  of the Class B Warrants  is subject to  adjustment  to
protect  against  dilution  in the  event  of  stock  dividends,  stock  splits,
combinations, subdivisions and reclassifications. No assurance can be given that
the market price of the Common Stock will exceed the exercise price of the Class
B Warrants at any time during the exercise period.

LIMITATION OF LIABILITY OF DIRECTORS

         As  permitted  by  the  BCL,  the  Company's  Restated  Certificate  of
Incorporation eliminates the personal liability of a director to the Company and
its shareholders for monetary damages for breach of a director's  fiduciary duty
except in certain  instances.  Accordingly,  except in such  circumstances,  the
Company's  directors will not be liable to the Company or its  shareholders  for
breach of such duty.

INDEMNIFICATION OF OFFICERS AND DIRECTORS

         The Restated  Certificate of Incorporation of the Company provides that
the Company shall  indemnify,  to the fullest extent  permitted by New York law,
any person whom it may indemnify thereunder, including directors and officers of
the Company.  Such  indemnification  (other than as ordered by a court) shall be
made by the Company only upon a determination that  indemnification is proper in
the circumstances because the individual met the applicable standard of conduct.
Advances for such indemnification may be made pending such determination.

         Insofar as indemnification for liabilities arising under the Securities
Act may be permitted  for  directors,  officers and  controlling  persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has been
advised that in the opinion of the Commission,  such  indemnification is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the Company of expenses incurred or paid
by a director,  officer or  controlling  person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director, officer
or controlling  person in connection with the securities being  registered,  the
Company  will,  unless in the opinion of its counsel the matter has been settled
by  controlling  precedent,  submit to a court of appropriate  jurisdiction  the
question  of whether  such  indemnification  by it is against  public  policy as
expressed in the Securities  Act and will be governed by the final  adjudication
of such issue.

                                       32


<PAGE>
 
<PAGE>


TRANSFER AGENT, WARRANT AGENT AND REGISTRAR.

         The transfer  agent,  warrant  agent and registrar for the Common Stock
and Class A Warrants is Continental  Stock  Transfer & Trust Company,  New York.
The Company itself serves as warrant agent for the Class B Warrants.

                         SHARES ELIGIBLE FOR FUTURE SALE

         Substantially  all of the  4,932,021  currently  outstanding  shares of
Common Stock have been or will be registered  for sale under the  Securities Act
or are eligible for sale under an exemption  therefrom,  including the exemption
provided by Rule 144 under the  Securities  Act.  Holders of  2,818,750  of such
shares of Common Stock have agreed not to sell any of their  shares  without the
prior  consent of the  Underwriter  until May 7, 1998  (November  7, 1997 in the
event that the  closing  bid price of the  Common  Stock  exceeds  $12.00 for 20
consecutive  trading  days).  If an  aggregate of at least  $2,000,000  of gross
proceeds  are  derived  from the  exercise  of the Class A  Warrants  during the
Special  Exercise  Period,  the period of time during  which the four  executive
officers of the Company,  who directly or indirectly  hold  2,855,456  shares of
Common Stock,  will not sell their shares of Common Stock without the consent of
the  Underwriter  will be extended  from May 7, 1998 to December 31,  1998.  The
Company  is unable to  predict  the  effect  that  sales  made under Rule 144 or
otherwise  may  have on the  market  price of the  Common  Stock.  However,  the
possibility that  substantial  amounts of Common Stock may be sold in the public
market may have a material  adverse  effect on the market  prices for the Common
Stock. Additionally, as of the date of this Prospectus, the Company has reserved
an aggregate of 2,600,750  shares of Common Stock for issuance  upon exercise of
the outstanding  Class A Warrants,  Class B Warrants,  Purchase Option and other
options. Sale of substantially all of the shares of Common Stock underlying such
securities has been registered  under the Securities Act. To the extent that the
Class A  Warrants,  Class B Warrants  and  outstanding  options  are  exercised,
dilution of the percentage  ownership of the Company's  shareholders will occur,
and any sales in the public  market of the Common Stock  underlying  the Class A
Warrants,  Class B Warrants  or  outstanding  options may  materially  adversely
affect the prevailing market price for the Common Stock.

                                  LEGAL MATTERS

         The legality of the securities  offered hereby has been passed upon for
the Company by Graubard Mollen & Miller, New York, New York.

                                     EXPERTS

         The  financial  statements  of the Company as of December  31, 1995 and
1996  and  for the  years  then  ended  have  been  included  herein  and in the
Registration  Statement of which this Prospectus is a part, in reliance upon the
report of  Richard  A.  Eisner &  Company,  LLP,  independent  certified  public
accountants,  appearing elsewhere herein, and upon the authority of such firm as
experts in accounting and auditing.

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities Exchange Act of 1934, as amended,  and in accordance  therewith files
reports and other information with the Commission. Reports, proxy statements and
other  information  filed by the  Company  can be  inspected  and  copied at the
principal  office of the  Commission,  Public  Reference Room, 450 Fifth Street,
N.W.,  Washington,  D.C.  20549,  and at the regional  offices of the Commission
located at  Northwestern  Atrium Center,  500 West Madison  Street,  Suite 1400,
Chicago,  Illinois,  60651-2511 and at Seven World Trade Center, Suite 1300, New
York,  New York 10048.  Copies can be obtained from the Commission at prescribed
rates by writing to the Commission at 450 Fifth Street, N.W.,  Washington,  D.C.
20549.  The  Commission  maintains a Web site that contains  reports,  proxy and
information  statements and other  information  regarding  registrants that file
electronically   with  the   Commission.   The  address  of  such  Web  site  is
http://www.sec.gov.  The Common  Stock and Class A Warrants  of the  Company are
quoted on the Nasdaq SmallCap

                                       33


<PAGE>
 
<PAGE>


Market  (Symbols:  BIGC;  BIGCW) and such reports,  proxy  statements  and other
information  concerning  the Company also can be inspected at the offices of the
Nasdaq Stock Market, 1735 K Street, N.W., Washington, D.C. 20006.

         The Company has filed with the Commission a registration statement (the
"Registration  Statement") under the Securities Act with respect to sales of the
shares of Common Stock,  Class A Warrants and Class B Warrants  offered  hereby.
This  Prospectus  omits  certain  information   contained  in  the  Registration
Statement.  For  further  information,  reference  is made  to the  Registration
Statement,  the exhibits and financial statements filed as a part thereof, which
may be examined without charge at the office of the Commission,  and photocopies
of which, or any portion thereof, may be obtained upon payment of the prescribed
fee.

         Statements  contained  in this  Prospectus  as to the  contents  of any
agreement  or other  document  referred  to are not  complete,  and  where  such
agreement or other document is an exhibit to the  Registration  Statement,  each
statement  is  deemed to be  qualified  and  amplified  in all  respects  by the
provisions of the exhibit.

                                       34


<PAGE>
<PAGE>

                              BIG CITY BAGELS, INC.

                                  - I N D E X -

                                                              PAGE
                                                             NUMBER
                                                             ------

REPORT OF INDEPENDENT AUDITORS                                 F-2

BALANCE SHEETS AS OF DECEMBER 31,
1996 AND MARCH 31, 1997 (UNAUDITED)                            F-3

STATEMENTS OF OPERATIONS FOR THE
YEARS ENDED DECEMBER 31, 1996 AND
DECEMBER 31, 1995 AND FOR THE
THREE MONTHS ENDED MARCH 31, 1997
(UNAUDITED) AND MARCH 31, 1996
(UNAUDITED)                                                    F-4

STATEMENTS OF CHANGES IN STOCKHOLDERS'
EQUITY (CAPITAL DEFICIENCY) FOR THE
YEARS ENDED DECEMBER 31, 1996 AND
DECEMBER 31, 1995 AND FOR THE THREE
MONTHS ENDED MARCH 31, 1997 (UNAUDITED)                        F-5

STATEMENTS OF CASH FLOWS FOR THE
YEARS ENDED DECEMBER 31, 1996
AND DECEMBER 31, 1995 AND
FOR THE THREE MONTHS ENDED
MARCH 31, 1997 (UNAUDITED) AND
MARCH 31, 1996 (UNAUDITED)                                     F-6

NOTES TO FINANCIAL STATEMENTS                                  F-7

                                      F-1


<PAGE>
 
<PAGE>



                         REPORT OF INDEPENDENT AUDITORS

Board of Directors
Big City Bagels, Inc.
Hicksville, New York

        We have audited the accompanying balance sheet of Big City Bagels, Inc.
as at December 31, 1996 and the related statements of operations, changes in
stockholders' equity (capital deficiency) and cash flows for the years ended
December 31, 1996 and December 31, 1995. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

        We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

        In our opinion, the financial statements enumerated above present
fairly, in all material respects, the financial position of Big City Bagels,
Inc. at December 31, 1996 and the results of its operations and its cash flows
for the years ended December 31, 1996 and December 31, 1995 in conformity with
generally accepted accounting principles.

Richard A. Eisner & Company, LLP

New York, New York
February 26, 1997

                                       F-2


<PAGE>
 
<PAGE>



                              BIG CITY BAGELS, INC.
                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                   December 31,          March 31,
                              A S S E T S                              1996                 1997
                                                                  ------------         -----------
                                                                                        (Unaudited)
<S>                                                                <C>                  <C>
Current assets:
   Cash and cash equivalents . . . . . . . . .                     $   654,856          $   127,213
   Investments in United States Treasury bills                       1,006,170              985,713
   Accounts receivable . . . . . . . . . . . .                         110,063              115,783
   Inventory . . . . . . . . . . . . . . . . .                          74,272               67,841
   Prepaid expenses and other current assets .                          77,131               74,532
                                                                   ------------         -----------
          Total current assets . . . . . . . .                       1,922,492            1,371,082
Fixed assets, net of accumulated
   depreciation. . . . . . . . . . . . . . . .                       1,239,478            1,290,966
Intangible assets, net of accumulated
   amortization. . . . . . . . . . . . . . . .                         300,699              293,668
Security deposits. . . . . . . . . . . . . . .                          39,570               50,981
                                                                   ------------         -----------
          T O T A L. . . . . . . . . . . . . .                     $ 3,502,239          $ 3,006,697
                                                                   ============         ===========


                 LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Stockholder loans . . . . . . . . . . . . .                     $    87,468          $    63,768
   Note payable. . . . . . . . . . . . . . . .                                              225,000
   Capital lease obligations . . . . . . . . .                          51,918               48,144
   Unearned franchise fee income.  . . . . . .                         263,750              329,250
   Accounts payable. . . . . . . . . . . . . .                         208,011              240,986
   Accrued expenses. . . . . . . . . . . . . .                          60,323               69,734
                                                                   ------------         -----------
          Total current liabilities. . . . . .                         671,470              976,882

Deferred rent payable. . . . . . . . . . . . .                          19,243               16,381
Capital lease obligations, noncurrent. . . . .                         132,926              121,676
                                                                   ------------         -----------
          Total liabilities. . . . . . . . . .                         823,639            1,114,939
                                                                   ------------         -----------

Commitments

Stockholders' equity:
   Preferred stock; $.001 par value;
     1,000,000 shares authorized; no
     shares outstanding
   Common stock; $.001 par value; 10,000,000
     shares authorized; 4,932,021 and
     4,923,757 shares issued and outstanding
     at March 31, 1997 and December 31,
     1996, respectively. . . . . . . . . . . .                           4,924                4,932
   Additional paid-in capital. . . . . . . . .                       4,340,180            4,348,436
   Accumulated deficit . . . . . . . . . . . .                      (1,629,004)          (2,431,610)
   Unearned portion of compensatory stock. . .                         (37,500)             (30,000)
                                                                   ------------         -----------
          Total stockholders' equity . . . . .                       2,678,600            1,891,758
                                                                   ------------         -----------

          T O T A L. . . . . . . . . . . . . .                     $ 3,502,239          $ 3,006,697
                                                                   ============         ===========
</TABLE>




                 The accompanying notes to financial statements
                          are an integral part hereof.

                                       F-3


<PAGE>
 
<PAGE>



                              BIG CITY BAGELS, INC.

                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                       Year Ended                      Three Months Ended
                                                      December 31,                         March 31,
                                              -----------------------------       ----------------------------
                                                 1996              1995              1997             1996
                                              -----------       ----------        ----------        ----------
                                                                                          (Unaudited)
<S>                                           <C>                <C>              <C>               <C>       
Revenues:
   Product sales by company
     owned stores . . . . . . .               $ 1,483,493        $1,313,297       $  456,574        $  334,295

   Product sales to franchisees
     and others . . . . . . . .                   404,813           172,757          150,283            86,622

   Franchise fees . . . . . . .                   309,250            40,000                            120,000

   Royalty income . . . . . . .                   126,820            22,147           43,354            20,217

   Interest income. . . . . . .                    75,634                             17,480             3,790

   Other income . . . . . . . .                    14,966             2,054
                                             ------------       -----------       ----------        ----------

          Total revenues. . . .                 2,414,976         1,550,255          667,691           564,924
                                             ------------       -----------       ----------        ----------


Costs and expenses:
   Cost of sales. . . . . . . .                 1,029,955           667,394          358,656           205,722

   Selling, general and
     administrative expenses. .                 3,163,820         1,681,892        1,098,673           534,810

   Amortization of debt
     discount . . . . . . . . .                   683,542                                              426,483

   Interest expense . . . . . .                    75,110            27,818           12,968            30,552
                                             ------------       -----------       ----------        ----------

          Total costs and
            expenses. . . . . .                 4,952,427         2,377,104        1,470,297         1,197,567
                                             ------------       -----------       ----------        ----------

NET (LOSS). . . . . . . . . . .               $(2,537,451)       $ (826,849)      $ (802,606)       $ (632,643)
                                             ============       ===========      ===========       ===========

Net (loss) per common share . .                 $(.61)            $(.28)           $(0.16)           $(0.21)
                                                ======            ======           =======           =======

Weighted-average common shares
   outstanding. . . . . . . . .                4,174,061         3,000,000        4,929,175        3,000,000
                                             ============       ===========      ===========       ===========
</TABLE>




                 The accompanying notes to financial statements
                          are an integral part hereof.

                                                     F-4


<PAGE>
 
<PAGE>

                                       BIG CITY BAGELS, INC.

              STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (CAPITAL DEFICIENCY)

<TABLE>
<CAPTION>
                                               Common Stock      Additional
                                            ------------------    Paid-in    Partners'    Accumulated     Treasury
                                             Shares    Amount     Capital     Capital       Deficit        Stock
                                            --------  -------    ----------  --------     -----------     -------
<S>                                        <C>         <C>       <C>         <C>         <C>            <C>
Balance - January 1, 1995. . . . . . . . . 2,593,250   $2,819    $ 978,181   $ 408,515   $ (629,820)    $(24,000)

Purchase of treasury stock . . . . . . . .  (56,375)                                                      (6,000)

Reissuance of treasury stock . . . . . . .   281,875                (6,000)                               30,000

Net (loss) . . . . . . . . . . . . . . . .                                    (153,059)    (673,790)
                                          ----------   ------    ---------   ----------  -----------    -------- 
Balance - December 31, 1995. . . . . . . . 2,818,750    2,819      972,181     255,456   (1,303,610)      - 0 -

Issuance of Bridge units and warrants. . .   500,000      500      683,042

Exchange of partnership interests for
   common stock. . . . . . . . . . . . . .   181,250      181      500,565    (211,199)

Termination of S corporation status. . . .                      (2,167,800)               2,167,800

Shares issued through public offering. . . 1,293,750    1,294    4,137,315

Shares issued as compensation. . . . . . .    15,000       15       59,985

Options issued as compensation . . . . . .                          40,000

Issuance of common stock for acquisition
   of franchise stores . . . . . . . . . .   115,007      115      114,892

Amortization of compensatory stock . . . .

Net (loss) . . . . . . . . . . . . . . . .                                    (44,257)   (2,493,194)
                                          ----------   ------    ---------   ---------  -----------    --------

Balance - December 31, 1996. . . . . . . . 4,923,757    4,924    4,340,180     - 0 -     (1,629,004)      - 0 -

Issuance of common stock for
   acquisition of franchise store. . . . .     8,264        8        8,256

Amortization of compensatory stock . . . .

Net (loss) (unaudited) . . . . . . . . . .                                                 (802,606)
                                          ----------   ------    ---------   ----------  -----------    --------

BALANCE - MARCH 31, 1997 (UNAUDITED) . . . 4,932,021   $4,932    $4,348,436    $ - 0 -  $(2,431,610)    $ - 0 -
                                          ==========  =======   ==========   ========== ============    ========
</TABLE>

<TABLE>
<CAPTION>
                                            Unearned Portion of
                                            Compensatory Stock
                                            ------------------
                                             Shares     Amount       Total
                                            --------   -------    -----------
<S>                                       <C>          <C>        <C>
Balance - January 1, 1995. . . . . . . . .                         $   735,695

Purchase of treasury stock . . . . . . . .                              (6,000)

Reissuance of treasury stock . . . . . . .                              24,000

Net (loss) . . . . . . . . . . . . . . . .                            (826,849)
                                                                    -----------
Balance - December 31, 1995. . . . . . . .                             (73,154)

Issuance of Bridge units and warrants. . .                             683,542

Exchange of partnership interests for
   common stock. . . . . . . . . . . . . .                             289,547

Termination of S corporation status. . . .                              - 0 -

Shares issued through public offering. . .                           4,138,609

Shares issued as compensation. . . . . . .     15,000   $(60,000)       - 0 -

Options issued as compensation . . . . . .                              40,000

Issuance of common stock for acquisition
   of franchise stores . . . . . . . . . .                             115,007

Amortization of compensatory stock . . . .                22,500        22,500

Net (loss) . . . . . . . . . . . . . . . .                          (2,537,451)
                                              -------   ---------  -----------
Balance - December 31, 1996. . . . . . . .     15,000    (37,500)    2,678,600

Issuance of common stock for
   acquisition of franchise store. . . . .                               8,264

Amortization of compensatory stock . . . .                 7,500         7,500

Net (loss) (unaudited) . . . . . . . . . .                            (802,606)
                                              -------   ---------  -----------
BALANCE - MARCH 31, 1997 (UNAUDITED) . . .    15,000    $(30,000)  $ 1,891,758
                                              =======   =========  ===========
</TABLE>

                 The accompanying notes to financial statements
                          are an integral part hereof.

                                       F-5

<PAGE>
 
<PAGE>



                              BIG CITY BAGELS, INC.

                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>

                                                                            Year Ended                 Three Months Ended
                                                                            December 31,                   March 31,
                                                                   ---------------------------   ---------------------------
                                                                        1996          1995           1997          1996
                                                                   ------------   ------------   ------------   ------------
                                                                                                           (Unaudited)
<S>                                                                <C>            <C>            <C>            <C>         
Cash flows from operating activities:
   Net (loss)  . . . . . . . . . . . . . . . . . . . . . . . ..    $(2,537,451)   $  (826,849)   $  (802,606)   $  (632,643)
   Adjustments to reconcile net (loss) to net cash (used in)
     operating activities:
       Depreciation and amortization . . . . . . . . . . . . . .       155,166        115,862         60,633         33,488
       Amortization of debt discount . . . . . . . . . . . . . .       683,542                                      426,483
       Issuance of common stock for compensation . . . . . . . .        22,500                         7,500
       Issuance of compensatory stock options  . . . . . . . . .        40,000
       (Increase) decrease in:
         Interest receivable on United States Treasury bills . .       (21,135)                       14,337
         Accounts receivable . . . . . . . . . . . . . . . . . .      (102,970)        (5,607)       (14,516)       (64,461)
         Inventory . . . . . . . . . . . . . . . . . . . . . . .       (26,339)          (753)         6,431            (81)
         Prepaid expenses and other current assets . . . . . . .       (67,559)          (238)         2,599         (8,750)
         Security deposits . . . . . . . . . . . . . . . . . . .        (7,623)        (1,922)       (11,411)
       Increase (decrease) in:
         Accounts payable  . . . . . . . . . . . . . . . . . . .       (70,379)       170,855         32,975       (126,529)
         Accrued expenses  . . . . . . . . . . . . . . . . . . .        24,663         18,788          9,411         27,489
         Unearned franchise fee income . . . . . . . . . . . . .       (45,500)       244,250         65,500         16,000
         Deferred rent payable . . . . . . . . . . . . . . . . .        (7,018)         4,968         (2,862)
                                                                   ------------   ------------   ------------   ------------
           Net cash (used in) operating activities . . . . . . .    (1,960,103)      (280,646)      (632,009)      (329,004)
                                                                   ------------   ------------   ------------   ------------
Cash flows from investing activities:
   Acquisition of franchises . . . . . . . . . . . . . . . . . .       (50,000)                      (75,000)
   Purchases of fixed assets . . . . . . . . . . . . . . . . . .       (81,864)       (54,181)       (13,030)       (30,351)
   Purchase of United States Treasury bills  . . . . . . . . . .    (1,231,842)                     (243,880)
   Sales of United States Treasury bills . . . . . . . . . . . .       246,807                       250,000
                                                                   ------------   ------------   ------------   ------------
           Net cash (used in) investing activities . . . . . . .    (1,116,899)       (54,181)       (81,910)       (30,351)
                                                                   ------------   ------------   ------------   ------------
Cash flows from financing activities:
   Proceeds from public offering . . . . . . . . . . . . . . . .     4,163,609
   Proceeds from (repayment of) stockholder loans  . . . . . . .      (375,000)       253,468        (23,700)          (235)
   Proceeds from notes payable . . . . . . . . . . . . . . . . .                      101,648        225,000
   Repayment of notes payable  . . . . . . . . . . . . . . . . .       (94,742)        (2,892)       (15,024)       (73,252)
   Purchase of treasury stock  . . . . . . . . . . . . . . . . .                       (6,000)
   Deferred registration costs . . . . . . . . . . . . . . . . .                      (25,000)                     (150,756)
   Proceeds from Bridge loan and rights to receive bridge units      1,000,000                                    1,000,000
   Repayment of Bridge loan  . . . . . . . . . . . . . . . . .      (1,000,000)
   Promissory note receivable  . . . . . . . . . . . . . . . . .                                                    (15,000)
                                                                   ------------   ------------   ------------   ------------
           Net cash provided by financing activities . . . . .       3,693,867        321,224        186,276        760,757
                                                                   ------------   ------------   ------------   ------------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS . . . . . .       616,865        (13,603)      (527,643)       401,402

Cash and cash equivalents - beginning of period  . . . . . . . .        37,991         51,594        654,856         37,991
                                                                   -----------    -----------    -----------    -----------

CASH AND CASH EQUIVALENTS - END OF PERIOD  . . . . . . . . . . .   $   654,856    $    37,991    $   127,213    $   439,393
                                                                   ===========    ===========    ===========    ===========

Supplemental disclosure of cash flow information:
 Cash paid during the year for:
     Interest  . . . . . . . . . . . . . . . . . . . . . . . . .   $    49,006    $     2,795    $    12,633    $    33,563
     Income taxes  . . . . . . . . . . . . . . . . . . . . . . .         1,925          3,578          1,900          1,925
Supplemental schedule of noncash activities:
   Franchise costs acquired by the issuance of 181,250 shares
     of common stock for the partnership interest of
     Pumpernickel Partners, L.P. and the capital stock of
     Bagel Partners, Inc.  . . . . . . . . . . . . . . . . . . .       289,547
   Compensatory issuance of common stock . . . . . . . . . . . .        60,000
   The Company acquired all of the assets of two franchises
     in October 1996 and one franchise in February 1997
     for the following:
       Forgiveness of outstanding accounts receivable  . . . . .   $    12,487                   $     8,796
       Issuance of 115,007 shares of common stock  . . . . . . .       115,007
       Issuance of 8,264 shares of common stock  . . . . . . . .                                       8,264
       Assumption of capital lease obligations . . . . . . . . .       180,830
                                                                   ------------                  ------------
                                                                       308,324                        17,060
       Cash paid . . . . . . . . . . . . . . . . . . . . . . . .        50,000                        75,000
                                                                   ------------                  ------------
                 Total amount attributed to fixed assets . . . .   $   358,324                   $    92,060
                                                                   ============                  ===========
</TABLE>

                 The accompanying notes to financial statements
                          are an integral part hereof.

                                       F-6


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

          (Information with respect to March 31, 1997 and for the three
          months ended March 31, 1997 and March 31, 1996 is unaudited)

(NOTE A) - The Company and Basis of Presentation:

        The Company operates and franchises retail bagel stores and sells its
products wholesale to commercial accounts and food service operators. In May
1996, the Company effected a 28,187.5 for 1 stock split of its common stock in
the form of a stock dividend payable to shareholders of record on April 1, 1996.
The accompanying financial statements reflect the stock split retroactively.

        The accompanying financial statements for the periods through May 13,
1996 include the combined accounts of the Company and two affiliated companies
which were under common control. On May 13, 1996, the Company acquired the two
affiliated entities for 181,250 shares of its common stock. The transaction was
accounted for as a purchase of the interests of the unaffiliated owners of the
acquired entities resulting in an excess of the fair value of shares issued over
the fair value of the unaffiliated parties interests of $289,547, which amount
was assigned to franchise costs. The shares issued to affiliated parties were
valued at the book amount of their interests. All significant intercompany
balances and transactions were eliminated in combination.

        In order to assist the Company in satisfying working capital
requirements, three stockholders of the Company have agreed to defer repayment
of the stockholder loans (see Note F) and to loan up to $300,000 to the Company,
as needed. The new loans will bear interest at 12% per annum and are payable on
the earlier of June 30, 1998 or such time as the Company has $750,000 of funds
in bank accounts, money market funds and United States Treasury Bills (the
"Liquidity Date"). Additionally, two officers of the Company have agreed to
defer a portion of their salaries (see Note G[2]).

(NOTE B) - Summary of Significant Accounting Policies:

        [1]    Inventory:

               Inventory is stated at the lower of cost (first-in, first-out) or
market.

        [2]    Depreciation:

               Fixed assets are stated at cost, less accumulated depreciation.
Depreciation is provided using the straight-line method over the estimated
useful lives of the respective assets.

(continued)

                                       F-7


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

          (Information with respect to March 31, 1997 and for the three
          months ended March 31, 1997 and March 31, 1996 is unaudited)

(NOTE B) - Summary of Significant Accounting Policies:  (continued)

        [3]    Franchise fees:

               Franchise fees include fees earned from area development
agreements and franchise agreements.

               Under an area development agreement, a developer purchases the
right to develop a specified area for future franchises. Area development fees
are recognized as revenue on a pro rata basis as each store in the area is
opened.

               Generally, franchise agreements provide for a franchise fee of
$30,000 for a franchisee's first store and $25,500 for subsequent stores. A
deposit is required at the signing of the franchise agreement and the balance is
payable when the franchisee obtains a lease commitment for the site. The
Company's initial obligations under the franchise agreement are to provide
operational guidelines and manuals, to assist in and approve the proposed site
selection and to provide training to the franchisee. Revenues are recognized
when substantially all material obligations have been provided, historically
upon opening of the respective store.

        [4]    Royalty income:

               Franchise agreements provide for royalties of 4% of gross sales,
which are recognized as income when earned.

        [5]    Cash and cash equivalents:

               The Company considers all cash accounts, which are not subject to
withdrawal restrictions or penalties, and all highly liquid instruments
purchased with a maturity of three months or less to be cash equivalents.

        [6]    Long-lived assets:

               In accordance with Statement of Financial Accounting Standards
No. 121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed of", the Company records impairment losses on long-lived
assets used in operations, including intangible assets, when events and
circumstances indicate that the assets might be impaired and the undiscounted
cash flows estimated to be generated by those assets are less than the carrying
amounts of those assets. No such losses have been recorded.

(continued)

                                       F-8


<PAGE>
 
<PAGE>



                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

          (Information with respect to March 31, 1997 and for the three
          months ended March 31, 1997 and March 31, 1996 is unaudited)

(NOTE B) - Summary of Significant Accounting Policies:  (continued)

        [7]  Use of estimates:

               The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities at
the date of the financial statements and the reported amounts of revenues and
expenses during the reporting period.

Actual results could differ from those estimates.

        [8]    Stock-based compensation:

               During 1996, the Company adopted Statement of Financial
Accounting Standards No. 123, "Accounting for Stock-Based Compensation" ("SFAS
No. 123"). The provisions of SFAS No. 123 allow companies to either expense the
estimated fair value of stock options or to continue to follow the intrinsic
value method set forth in Accounting Principles Bulletin Opinion No. 25,
"Accounting for Stock Issued to Employees" ("APB No. 25") but disclose the pro
forma effects on net income (loss) had the fair value of the options been
expensed. The Company has elected to continue to apply APB No. 25 in accounting
for its employee stock option incentive plans (see Note J).

        [9]    Net loss per share:

               Net loss per share is calculated using the weighted-average
number of shares of common stock outstanding during each period retroactively
adjusted for the 28,187.5 to 1 split and the shares issued for affiliated
entities described in Note A. Common stock issuable upon the exercise of stock
options and warrants is not included in the calculation as the effect would be
antidilutive.

      [10]     Unaudited financial statements:

               In the opinion of management, the unaudited financial statements
include all adjustments, consisting of normal recurring accruals, necessary for
a fair presentation of the Company's financial position at March 31, 1997 and
results of operations and cash flows for the three-month periods ended March 31,
1997 and March 31, 1996. The financial statements as of March 31, 1997 and for
the three months ended March 31, 1997 are not necessarily indicative of the
results that may be expected for the year ending December 31, 1997.

(continued)

                                       F-9


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

          (Information with respect to March 31, 1997 and for the three
          months ended March 31, 1997 and March 31, 1996 is unaudited)

(NOTE B) - Summary of Significant Accounting Policies:  (continued)

      [11]     New accounting pronouncement:

               In February 1997, the Financial Accounting Standards Board issued
Statement of Financial  Accounting Standards No. 128, "Earnings Per Share". SFAS
128 establishes  new standards for computing and presenting  earnings per share.
SFAS 128 is effective for periods  ending after  December 15, 1997.  The Company
has not yet quantified what effect,  if any, the adoption of SFAS 128, will have
on its net (loss) per share of common stock.

(NOTE C) - Fixed Assets:

        Fixed assets consist of the following:

                                 December 31,     March 31,
                                    1996            1997              Life
                                 ----------      ----------      -------------
Furniture and fixtures. . . .    $  297,518      $  304,281      7 to 15 years
Machinery and equipment . . .       660,905         755,447      5 to 15 years
Leasehold improvements. . . .       577,651         581,436      Life of leases
                                 ----------      ----------

          T o t a l . . . . .     1,536,074       1,641,164

Less accumulated depreciation       296,596         350,198
                                 ----------      ----------

          B a l a n c e . . .    $1,239,478      $1,290,966
                                 ==========      ==========


(NOTE D) - Intangible Assets:

        Intangible assets at cost, are amortized using the straight-line  method
and consist of the following:

                                        December 31,   March 31,
                                            1996         1997          Life
                                        -----------    --------      --------
        Franchise costs . . . . . . .    $289,547      $289,547      15 years
        Organization cost . . . . . .      48,099        48,099       5 years
        Trademark costs . . . . . . .       3,000         3,000      15 years
                                         --------     ---------

                  T o t a l . . . . .     340,646       340,646

        Less accumulated amortization      39,947        46,978

                  B a l a n c e . . .    $300,699      $293,668
                                         =========     ========

(continued)


                                      F-10

<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

          (Information with respect to March 31, 1997 and for the three
          months ended March 31, 1997 and March 31, 1996 is unaudited)

(NOTE E) - Capital Lease Obligations:

     Capital lease obligations consist of the following:

                                                    December 31,      March 31,
                                                       1996             1997
                                                    -----------       --------
     Equipment leases collateralized by
        certain equipment, bearing interest at
        rates from 11% to 22% and requiring
        aggregate monthly payments of $7,435
        through April 2001 . . . . . . . . . .       $184,844          $169,820

     Less current portion. . . . . . . . . . .         51,918            48,144
                                                     --------          --------
     Long-term portion . . . . . . . . . . . .       $132,926          $121,676
                                                     ========          ========


        Future maturities at March 31, 1997 are as follows:

                  Year Ending
                  December 31,                  Amount
                  -----------                  --------
                     1997 . . . . . . . . . .  $ 36,894
                     1998 . . . . . . . . . .    47,754
                     1999 . . . . . . . . . .    55,816
                     2000 . . . . . . . . . .    25,592
                     2001 . . . . . . . . . .     3,764
                                               --------

                            T o t a l . . . .  $169,820
                                               ========

(NOTE F) - Stockholder Loans:

        Stockholder  loans  are  payable  in  monthly  installments  aggregating
$12,000 including interest at 10% commencing January 1, 1997. Effective April 1,
1997 the  stockholders  of the Company have agreed to defer their  principal and
interest payments until the earlier of January 1, 1998 or the Liquidity Date.

(continued)

                                      F-11

<PAGE>
 
<PAGE>







                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
March 31, 1997 and March 31, 1996 is unaudited)

(NOTE G) - Commitments:

        [1]    Operating leases:

               The Company leases its commissary space and store locations under
various operating leases which expire between December 1997 and January 2006.
Future minimum rental payments as of March 31, 1997 are approximately as
follows:

               Year Ending
               December 31,                        Amount
               ------------                      ----------
                  1997. . . . . . . . . . . . .  $  237,993
                  1998. . . . . . . . . . . . .     280,517
                  1999. . . . . . . . . . . . .     155,420
                  2000. . . . . . . . . . . . .     130,542
                  2001. . . . . . . . . . . . .     131,382
                  Thereafter. . . . . . . . . .     534,893
                                                 ----------
                          T o t a l . . . . . .  $1,470,747
                                                 ==========

               Rent expense for the years ended December 31, 1996 and December
31, 1995 was $198,142 and $170,526, respectively. Rent expense for the three
months ended March 31, 1997 and March 31, 1996 was $77,370 and $45,993,
respectively. Rent expense under the Company's lease for its commissary and one
store, which provides for scheduled rent increases, is recognized on a
straight-line basis over the term of the lease.

        [2]    Employment agreements:

               The Company has entered into three year employment agreements,
effective as of January 1, 1996 with two officers providing for aggregate annual
salaries of $330,000 with annual increments of 10%. Commencing July 1, 1997, the
officers have agreed to defer an aggregate of $7,000 per month of their salaries
through the earlier of January 1, 1998 or The Liquidity Date.

               The Company has also entered into agreements with two employees,
one of which provides for an annual salary of $105,000 through December 31, 1998
and the other of which provides for an annual salary of $100,000 through May 15,
1997.

(continued)

                                      F-12


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
     March 31, 1997 and March 31, 1996 is unaudited)

(NOTE H) - Income Taxes:

        The Company has a deferred tax asset of approximately $500,000 and
$1,000,000 at December 31, 1996 and March 31, 1997, respectively, which is
attributable principally to net operating loss carryforward. The deferred tax
asset is fully reserved because the realization of such benefit could not be
established. Prior to May 7, 1996, Big City qualified as an S corporation for
federal and state income tax purposes and an affiliated entity (Note A) was
taxed as a partnership. Accordingly, all losses incurred by the companies prior
to May 7, 1996 were reportable by the stockholders and partners and are not
available as carryforwards to the Company.

(NOTE I) - Franchises:

        During 1996 the Company entered into franchise agreements for nineteen
stores, none of which were opened as of December 31, 1996. During 1995 the
Company entered into franchise agreements for twelve stores, of which nine were
opened in 1996. At December 31, 1996 and March 31, 1997 there were eight
franchised stores and six Company owned stores in operation. Deferred franchise
fees represent fees received in advance of store openings.

        Effective October 1996, the Company repurchased two previously sold
franchise stores for an aggregate of $50,000 cash, 115,007 shares of the
Company's common stock valued at $115,007 and the assumption of capital lease
obligations aggregating $181,000. Assets acquired consisted of machinery and
equipment and leasehold improvements. The results of operations include the
activities of these stores from the acquisition date.

        The following unaudited pro forma data gives effect to the above
acquisitions as though they had occurred upon the opening of the franchise
stores (March and April 1996).

                                            Year Ended
                                            December 31,
                                               1996
                                           ------------

        Total revenues. . . . . . . . . .  $ 2,627,180

        Net loss. . . . . . . . . . . . .   (2,749,763)

        Net loss per common share . . . .     $(.65)

(continued)

                                      F-13


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
     March 31, 1997 and March 31, 1996 is unaudited)

(NOTE I) - Franchises:  (continued)

        The unaudited pro forma information is not necessarily indicative of
results of operations that would have occurred had the acquisitions been made
upon the opening of the stores, or of future results of operations of the
Company.

        Effective February 1997, the Company repurchased one previously sold
franchise store for $75,000 in cash and 8,264 shares of the Company's common
stock valued at $8,264. Assets acquired consisted of machinery and equipment.
The results of operations include the activity of this store from the
acquisition date.

(NOTE J) - Common Stock:

        [1]    Stock options:

               The Company applies APB No. 25 in accounting for its stock option
incentive plan and, accordingly, recognizes compensation expense for the
difference between the fair value of the underlying common stock and the grant
price of the option at the date of grant. The effect of applying SFAS No. 123 on
1996 pro forma net loss and the pro forma net loss for the three months ended
March 31, 1997 is not necessarily representative of the effects on reported net
loss for future years due to, among other things, (1) the vesting period of the
stock options and the (2) fair value of additional stock options in future
years. Had compensation cost for the Company's stock option plans been
determined based upon the fair value at the grant date for awards under the
plans consistent with the methodology prescribed under SFAS No. 123, the
Company's net loss in 1996 and for the three months ended March 31, 1997 would
have been approximately $2,582,000 or $0.62 per share and $983,000 or $0.20 per
share, respectively. The weighted-average fair value of the options granted
during 1996 is estimated at $2.65 per share on the date of grant using the
Black-Scholes option-pricing model with the following assumptions: dividend
yield 0%, volatility of 70%, risk-free interest rate of 6.18% and expected life
of six years. The weighted-average fair value of the options granted during the
three months ended March 31, 1997 is estimated at $3.69 per share on the date of
the grant using the Black-Scholes option-pricing model with the following
assumptions: dividend yield 0%, volatility of 70%, risk-free interest rate of
6.90% and expected life of six years.

(continued)

                                      F-14


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
     March 31, 1997 and March 31, 1996 is unaudited)

(NOTE J) - Common Stock:  (continued)

        [1]    Stock options:  (continued)

               The Company adopted its 1996 Performance Equity Plan (the "Plan")
which provides for the issuance of awards of up to 350,000 shares of common
stock to employees, officers, directors and consultants. The awards, which
generally vest over four years, may consist of incentive stock options,
nonqualified options, restricted stock awards, deferred stock awards, stock
appreciation rights and other awards as described in the Plan. In March 1996,
the Company granted a restricted stock award of 15,000 shares of common stock
vesting in March 1998, to an employee. At March 31, 1997 and December 31, 1996
the Company has reserved 335,000 shares of common stock for issuance under the
Plan.

               Additional information with respect to the Plan's activity is
summarized as follows:


<TABLE>
<CAPTION>

                                                      Year Ended                  Three Months Ended
                                                  December 31, 1996                 March 31, 1997
                                                  -----------------               -------------------
                                                              Weighted-                      Weighted-
                                                               Average                        Average
                                                               Exercise                       Exercise
                                               Shares           Price          Shares          Price
                                               ------           -----          ------          -----
<S>                                            <C>             <C>             <C>             <C>
Options outstanding at
   beginning of period. . .                                                     32,000          $3.93
Options granted . . . . . .                     32,000          $3.93           50,000          $5.375
                                                -------                        -------
Options outstanding at
   end of period. . . . . .                     32,000          $3.93           82,000          $4.81
                                                =======                        =======
Options exercisable at
   end of period. . . . . .                      2,000          $8.50           52,000          $5.50
                                                 ======                        =======


(continued)

                                      F-15


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
     March 31, 1997 and March 31, 1996 is unaudited)

(NOTE J) - Common Stock:  (continued)

        [1]    Stock options:  (continued)

               The following tables summarize information about stock options
outstanding and exercisable:

               (i)  At December 31, 1996


</TABLE>
<TABLE>
<CAPTION>
                                    Options Outstanding
                                    -------------------
                                          Weighted-                          Options Exercisable
                                           Average                      ----------------------------
                                          Remaining       Weighted-                        Weighted-
                                         Contractual       Average                          Average
      Range of            Number             Life          Exercise         Number         Exercise
   Exercise Price       Outstanding       (in Years)        Price        Exercisable         Price
   --------------       -----------       ----------        -----        -----------         -----
    <S>                   <C>                <C>            <C>          <C>                 <C>
   $3.25 to $4.00         30,000             10.2           $3.63

       $8.50               2,000              9.5            8.50             2,000          $8.50
                          -------                                            ------
                          32,000             10.1           $3.93             2,000          $8.50
                          =======                                            ======
</TABLE>


               At December 31, 1996, options for 303,000 shares of common stock
were available for future grant under the Plan.

               (ii)  At March 31, 1997


<TABLE>
<CAPTION>

                                    Options Outstanding
                         -------------------------------------------
                                          Weighted-                           Options Exercisable
                                           Average                      ----------------------------
                                          Remaining       Weighted-                        Weighted-
                                         Contractual       Average                          Average
      Range of            Number             Life          Exercise         Number         Exercise
   Exercise Price       Outstanding       (in Years)        Price        Exercisable         Price
   --------------       -----------       ----------        -----        -----------         -----
  <S>                    <C>                 <C>           <C>               <C>             <C>   
   $3.25 to $4.00          30,000             9.9          $3.63

       $5.375              50,000            10.0          $5.375            50,000          $5.375
                                                                            -------
        $8.50               2,000             9.3          $8.50              2,000          $8.50
                           -------                                          -------
                           82,000                                            52,000          $5.50
                           =======                                          =======

</TABLE>

               At March 31, 1997, options for 253,000 shares of common stock
were available for future grant under the Plan.

(continued)

                                      F-16


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
     March 31, 1997 and March 31, 1996 is unaudited)

(NOTE J) - Common Stock:  (continued)

        [2]    Warrants and unit purchase options:

               As at March 31, 1997 and December 31, 1996, the Company has the
following warrants and unit purchase options outstanding:

                           Shares Reserved  Exercise   Expiration
                             for Issuance     Price       Date
                           ---------------  --------    ---------
Class A warrants (i) (ii)
   (iv). . . . . . . . . .   1,793,750       $4.50    May 7, 2000
Class B warrants (ii) (iv)     250,000        8.00    May 7, 2000
Unit purchase option (iii)     225,000       (iii)    May 7, 2001

          (i)     Consists of 1,293,750 warrants included in the units issued in
                  connection with the initial public offering and 500,000
                  warrants included in the bridge units (Note K).

         (ii)     Redeemable at $.05 per warrant providing the market value of
                  the Company common stock reaches certain levels.

        (iii)     The underwriters were issued a purchase option for
                  112,500 units, each unit consisting of one share of
                  common stock and one warrant.  The unit purchase option
                  is exercisable at a price of $4.80 per unit.  The warrant
                  included in the unit is exercisable for one share of
                  common stock at a price of $4.50 per share.  Both the
                  unit purchase option and the underlying warrants expire
                  May 7, 2001.

         (iv)     The Company is contemplating an offering whereby the
                  exercise price of the Class A warrants and Class B
                  warrants will be reduced to $2.50 per share for a period
                  of 90 days (plus up to 30 additional days at the
                  Company's discretion) (the "Special Exercise Period")
                  upon the effective date of the offering.  During the
                  Special Exercise Period, each Class A warrant entitles
                  the holder thereof to purchase, at a price of $2.50, one
                  share of common stock and one new Class A warrant which
                  expires on May 7, 2000 ("New Class A Warrant").  New
                  Class A Warrants become exercisable upon the expiration
                  of the Special Exercise Period.  If the offering derives
                  at least $2,000,000 of gross proceeds from the exercise
                  of the Class A warrants, then the exercise price of the
                  Class A warrants and the New Class A Warrants will be
                  $2.50 per share until the expiration date of such
                  warrants. If the offering derives less than $2,000,000

(continued)

                                      F-17


<PAGE>
 
<PAGE>


                              BIG CITY BAGELS, INC.

                          NOTES TO FINANCIAL STATEMENTS

     (Information with respect to March 31, 1997 and for the three months ended
     March 31, 1997 and March 31, 1996 is unaudited)

(NOTE J) - Common Stock:  (continued)

        [2]    Warrants and unit purchase options:  (continued)

         (iv)  (continued)

                  of gross proceeds from the exercise of the Class A warrants,
                  then the exercise price of the Class A warrants and the New
                  Class A Warrants will be $4.50 per share until the expiration
                  of such warrants. Additionally, during the Special Exercise
                  Period, one Class B warrant will entitle the holder thereof to
                  purchase, at a price of $2.50, one share of common stock and
                  one New Class A Warrant. Upon expiration of the Special
                  Exercise Period the Class B warrants revert to their original
                  form (see Note K).

(NOTE K) - Bridge Financing:

        In January 1996, the Company completed a bridge financing, pursuant to
which it issued (i) an aggregate of $1,000,000 principal amount of promissory
notes, which bear interest at the rate of 8% per annum and (ii) the right to
receive upon the completion of the public offering an aggregate of 500,000
bridge units and 500,000 Class B redeemable common stock purchase warrants
("Class B warrants"). Each bridge unit consists of one share of common stock and
one Class A warrant. Two Class B warrants, together, entitle the holder to
purchase one share of common stock for $8.00 through May 7, 2000. The units and
warrants were valued at $684,000 and were accounted for as a debt discount which
was fully amortized as of the consummation of the public offering. The
promissory notes were repaid with the proceeds of the public offering.

                                      F-18



<PAGE>
 
<PAGE>

================================================================================


NO  DEALER,  SALESPERSON  OR ANY OTHER  PERSON HAS BEEN  AUTHORIZED  TO GIVE ANY
INFORMATION  OR TO MAKE ANY  REPRESENTATIONS  IN  CONNECTION  WITH THIS OFFERING
OTHER  THAN THOSE  CONTAINED  IN THIS  PROSPECTUS  AND,  IF GIVEN OR MADE,  SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY OR BY THE  UNDERWRITER.  THIS  PROSPECTUS  DOES NOT CONSTITUTE AN
OFFER TO SELL OR A  SOLICITATION  OF AN OFFER TO BUY ANY SECURITY OTHER THAN THE
SECURITIES OFFERED BY THIS PROSPECTUS,  OR AN OFFER TO SELL OR A SOLICITATION OF
AN OFFER TO BUY ANY SECURITIES BY ANY PERSON IN ANY  JURISDICTION  IN WHICH SUCH
OFFER OR  SOLICITATION  IS NOT  AUTHORIZED OR IS UNLAWFUL.  THE DELIVERY OF THIS
PROSPECTUS SHALL NOT, UNDER ANY  CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THE
INFORMATION  HEREIN IS  CORRECT  AS OF ANY TIME  SUBSEQUENT  TO THE DATE OF THIS
PROSPECTUS.

                             ----------------------

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                            PAGE
                                                                            ----
<S>                                                                            <C>
Prospectus Summary ........................................................    3
Risk Factors ..............................................................    7
Use of Proceeds ...........................................................   12
Price Range of Securities .................................................   12
Dilution ..................................................................   13
Capitalization ............................................................   14
Dividend Policy ...........................................................   14
Management's Discussion and Analysis of
  Financial Condition and Results of Operations ...........................   15
Business ..................................................................   19
Management ................................................................   25
Principal Shareholders ....................................................   28
Certain Relationships and Related Transactions ............................   29
Description of Securities .................................................   29
Shares Eligible for Future Sale ...........................................   33
Legal Matters .............................................................   33
Experts ...................................................................   33
Available Information .....................................................   33
Index to Financial Statements .............................................  F-1

</TABLE>



                        1,793,750 SHARES OF COMMON STOCK
                         UNDERLYING CLASS A REDEEMABLE
                         COMMON STOCK PURCHASE WARRANTS

                        2,293,750 NEW CLASS A REDEEMABLE
                         COMMON STOCK PURCHASE WARRANTS

                        2,293,750 SHARES OF COMMON STOCK
                       UNDERLYING NEW CLASS A REDEEMABLE
                         COMMON STOCK PURCHASE WARRANTS

                         500,000 SHARES OF COMMON STOCK
                         UNDERLYING CLASS B REDEEMABLE
                         COMMON STOCK PURCHASE WARRANTS



                             BIG CITY BAGELS, INC.



                                   ----------
                                   PROSPECTUS
                                   ----------







                                     , 1997




================================================================================



<PAGE>
 
<PAGE>

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 24.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

        Sections  721  through  726,   inclusive,   of  the  New  York  Business
Corporation  Law ("BCL")  authorizes New York  corporations  to indemnify  their
officers  and  directors  under  certain   circumstances  against  expenses  and
liabilities  incurred in legal  proceedings  involving  such persons  because of
their being or having been  officers or  directors  and to purchase and maintain
insurance for indemnification of such officers and directors.

        Section 402(b) of the BCL permits a corporation,  by so providing in its
certificate  of  incorporation,   to  eliminate  or  limit  directors'  personal
liability to the  corporation  or its  shareholders  for damages  arising out of
certain  alleged  breaches  of their  duties  as  directors.  The BCL,  however,
provides that no such limitation of liability may affect a director's  liability
with respect to any of the following: (i) acts or omissions made in bad faith or
which involved  intentional  misconduct or a knowing  violation of law; (ii) the
declaration of dividends or other  distributions  or repurchase or redemption of
shares  in  violation  of the  BCL;  (iii)  the  distribution  of  assets  after
dissolution or making of loans to directors in violation of the BCL; or (iv) any
transaction  from  which  the  director  derived  a  financial  profit  or other
advantage to which he was not legally entitled.

        The Company's  Restated  Certificate of Incorporation  provides that the
personal  liability of the directors of the Company is eliminated to the fullest
extent  permitted by Section 402(b) of the BCL. In addition,  the By-Laws of the
Company provide in substance  that, to the fullest extent  permitted by New York
law,  each  director and officer  shall be  indemnified  by the Company  against
reasonable expenses,  including attorney's fees, and any liabilities which he or
she may  incur in  connection  with any  action to which he or she may be made a
party by reason of his or her being or having  been a director or officer of the
Company.  The  indemnification  provided by the  Company's  ByLaws is not deemed
exclusive of or in any way to limit any other  rights  which any person  seeking
indemnification may be entitled.

ITEM 25.  OTHER EXPENSES OF ISSUANCES AND DISTRIBUTION.

        The Company estimates that expenses payable by it in connection with the
Offering  described in this Registration  Statement (other than the underwriting
discount and commissions and reasonable expense allowance) will be as follows:

<TABLE>

<S>                                                                                <C>         
SEC registration fee..............................................................  $   1,927.08
NASD filing fee...................................................................      2,226.48
Printing expenses.................................................................     20,000.00
Accounting fees and expenses......................................................     20,000.00
Legal fees and expenses (other than Blue Sky).....................................     30,000.00
Blue sky fees and expenses (including legal and filing fees)......................     30,000.00
Nasdaq filing fees................................................................      7,500.00
Miscellaneous.....................................................................     18,346.44
                                                                                     -----------
        Total.....................................................................   $130,000.00
                                                                                     ===========
</TABLE>



<PAGE>
 
<PAGE>

ITEM 26.  RECENT SALES OF UNREGISTERED SECURITIES.

        The  following  securities  were issued by the  Company  within the past
three years and were not registered under the Securities Act.


<TABLE>
<CAPTION>

                                                  Consideration
                                                   Received and                        If Option,
                                                  Description of                       Warrant or
                                                 Underwriting or                      Convertible
                                                Other Discounts to      Exemption       Security,
                                                   Market Price           from          Terms of
                                      Number       Afforded to        Registration    Exercise or
Date of Sale     Title of Security     Sold         Purchasers           Claimed       Conversion
- ------------     -----------------     ----         ----------           -------       ----------
<S>               <C>                  <C>       <C>                      <C>         <C>
9/94 and 8/95    Common Stock        281,875    $24,000                   4(2)        N/A

1/96 - 12/96     options to           32,000    options granted - no      4(2)        exercisable for
                 purchase Common                consideration                         ten years from
                 Stock granted to               received by                           date of grant at
                 employees                      Company until                         exercise prices
                                                exercise                              ranging from
                                                                                      $3.25 to $8.50

3/31/96          Common Stock         15,000    restricted stock          4(2)        N/A
                                                issued to employee

5/13/96          Common Stock        181,250    assets of two             4(2)        N/A
                                                franchises

12/19/96         Common Stock         54,055    assets of franchise       4(2)        N/A

12/31/96         Common Stock         60,952    assets of franchise       4(2)        N/A

2/1/97           Common Stock          8,264    assets of franchise       4(2)        N/A


</TABLE>

                                      II-2

<PAGE>
 
<PAGE>

ITEM 27.  EXHIBITS

     (a)  The  following  exhibits  are  filed  as  part  of  this  Registration
Statement:

<TABLE>
<CAPTION>

                                                        Incorporated
                                                        By Reference        No.in
Exhibit No.   Description                               from Document      Document        Page
- -----------   -----------                               -------------      --------        ----

<S>           <C>                                            <C>            <C>
2.1           Form of Agreement and Plan of Contribution      A              2.1
              among the Company and the partners of
              Pumpernickel Partners, L.P.

3.1           Restated Certificate of Incorporation           A              3.1

3.2           Restated By-laws                                A              3.2

4.1           Form of Common Stock Certificate                A              4.1

4.2           Form of  Class A Warrant Certificate            A              4.2

4.3           Form of Class A Warrant Agreement between       A              4.3
              Continental Stock Transfer & Trust Company
              and the Company

4.4           Form of Class B Warrant                         A              4.4

5.1           Opinion of Graubard Mollen & Miller             #              5.1

10.1          Form of Financial Consulting Agreement          A              10.1
              between the Company and the Underwriter

10.2          Employment Agreement between the Company        A              10.2
              and Mark Weinreb

10.3          Employment Agreement between the company        A              10.3
              and Jerry Rosner

10.4          1996 Performance Equity Plan                    A              10.4

10.5          Master Distribution Agreement, dated January    A              10.5
              1, 1996, between the Company and Sysco Food
              Services of Los Angeles, Inc.

10.6          Form of Franchise Agreement                     A              10.6

10.7          Form of Area Development Agreement              A              10.7

23.1          Consent of Richard A. Eisner & Company, LLP     *              23.1

23.2          Consent of Graubard Mollen & Miller (included   #
              in Exhibit 5.1)

24.1          Power of Attorney (included in signature page   *
              to Registration Statement)
</TABLE>

- -------------------
*              Filed herewith.

#              To be filed by amendment.

A              The Company's Registration Statement on Form SB-2 (No. 333-2154)
               declared effective by the Commission on May 7, 1996.

                                      II-3

<PAGE>
 
<PAGE>

        ITEM 28.      UNDERTAKINGS.

        The undersigned Company hereby undertakes to:

        1. For  determining  any liability  under the Securities  Act, treat the
information  omitted  from  the  form  of  prospectus  filed  as  part  of  this
Registration  Statement  in reliance  upon Rule 430A and  contained in a form of
prospectus  filed by the Company  pursuant to Rule 424(b)(1),  or (4), or 497(h)
under the Securities Act as part of this  Registration  Statement as of the time
the Commission declared it effective.

        2. For  determining  any liability  under the Securities Act, treat each
post-effective   amendment   that  contains  a  form  of  prospectus  as  a  new
registration statement for the securities offered in the registration statement,
and that  offering  of the  securities  at that  time as the  initial  bona fide
offering of those securities.

        The undersigned Company hereby undertakes to:

        1. File,  during  any  period in  which it offers or sells securities, a
post-effective amendment to this Registration Statement to:

           (a) include  any  prospectus  required  by  Section  10(a)(3) of  the
Securities Act;

           (b) reflect in the prospectus any facts or events which, individually
or  together,  represent  a  fundamental  change  in   the  information  in  the
Registration Statement. Notwithstanding the foregoing, any increase  or decrease
in  volume  of  securities  offered  (if the  total  dollar value  of securities
offered would not exceed that which was registered)  and any  deviation from the
low or  high  end of the  estimated  maximum offering range may  be reflected in
the form of prospectus filed with the Commission  pursuant to Rule 424(b) if, in
the aggregate,  the changes  in  volume and  price  represent  no more than a 20
percent  change  in  the  maximum   aggregate  offering   price  set   forth  in
the  "Calculation  of  Registration  Fee"  table in the  effective  Registration
Statement;

           (c) include any  additional  or  changed  material information in the
plan of distribution;

        2. For  determining  any liability  under the Securities Act, treat each
post-effective  amendment  as a new  registration  statement  of the  securities
offered,  and the offering of the securities at that time to be the initial bona
fide offering.

        3. File a post-effective  amendment to remove from  registration  any of
the securities that remain unsold at the end of the offering.

        Insofar as indemnification  for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has been
advised  that in the opinion of the  Securities  and  Exchange  Commission  such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against  such  liabilities  (other  than the  payment by the Company of expenses
incurred or paid by a director,  officer or controlling person of the Company in
the  successful  defense of any action,  suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered,  the Company  will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.

                                      II-4

<PAGE>
 
<PAGE>

                                   SIGNATURES

        In accordance  with the  requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
the  requirements  for filing on Form SB-2 and authorized  this amendment to its
registration statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the Town of Hicksville, State of New York, on June 16, 1997.

                                     BIG CITY BAGELS, INC.


                                     By:    /s/ Mark Weinreb
                                            -----------------------------------
                                            Mark Weinreb, Chairman of the Board
                                               and Chief Executive Officer


                                POWER OF ATTORNEY

        KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Mark Weinreb his true and lawful attorney-in-fact
and agent,  with full power of substitution and  resubstitution,  for him and in
his  name,  place  and  stead,  in any and all  capacities,  to sign  any or all
amendments to this Registration Statement,  including post-effective amendments,
and to file the same, with all exhibits thereto, and all documents in connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorney-in-fact  and agent, full power and authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
premises,  as  fully  to all  intents  and  purposes  as he might or could do in
person,  and hereby  ratifies and confirms  all that said  attorney-in-fact  and
agent, or his substitute or substitutes,  may lawfully do or cause to be done by
virtue hereof.

        In accordance with the  requirements of the Securities Act of 1933, this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates stated.

<TABLE>
<S>                                        <C>                                      <C>
                                           Chairman of the Board, Chief
                                           Executive Officer and Chief              June 16, 1997
/s/ Mark Weinreb                           Financial Officer (and principal
- -----------------------------------------  accounting officer)  
Mark Weinreb

/s/ Jerry Rosner                           President and Director                   June 16, 1997
- -----------------------------------------
Jerry Rosner

/s/ Stanley Weinreb                        Vice President and Director              June 16, 1997
- -----------------------------------------
Stanley Weinreb

/s/ Stanley Raphael                        Secretary and Director                   June 16, 1997
- -----------------------------------------
Stanley Raphael

/s/ Stephen J. Drescher                    Director                                 June 16, 1997
- -----------------------------------------
Stephen J. Drescher
</TABLE>


                                      II-5

<PAGE>
 
<PAGE>

                                         EXHIBIT INDEX


EXHIBIT NO.             DESCRIPTION

    23.1                Consent of Richard A. Eisner & Company, LLP



                          STATEMENT OF DIFFERENCES
                          ------------------------

  The registered trademark symbol shall be expressed as ...............'r'

<PAGE>





<PAGE>



                                                                    Exhibit 23.1


                         CONSENT OF INDEPENDENT AUDITORS

        We hereby consent to the use in the Prospectus constituting a part of
this Registration Statement of our report dated February 26, 1997 relating to
the financial statements of Big City Bagels, Inc., which is contained in that
Prospectus.

        We also consent to the reference to us under the caption "Experts" in
the Prospectus.

Richard A. Eisner & Company, LLP

New York, New York
June 12, 1997







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