BIG CITY BAGELS INC
DEF 14A, 1998-05-18
EATING PLACES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant |X|

Filed by a Party other than the Registrant  |_|

Check the appropriate box:
|  Preliminary Proxy Statement    |_|  Confidential, for use of the Commission
|X| Definitive Proxy Statement          Only (as permitted by Rule 14a-6(e)(2))
|_| Definitive Additional Materials
|_| Soliciting Material Pursuant to
    Rule 14a-11(c) or Rule 14a-12


                              BIG CITY BAGELS, INC.
_______________________________________________________________________________
                (Name of Registrant as Specified in Its Charter)
_______________________________________________________________________________
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
  |X|  No fee required.

  |_|  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

  (1)  Title of each class of securities to which transaction applies:

       ________________________________________________________________________

  (2)  Aggregate number of securities to which transaction applies:

       ________________________________________________________________________
  (3)  Per unit price or other underlying value of transaction computed pursuant
       to Exchange Act Rule 0-11:*

       ________________________________________________________________________

  (4) Proposed maximum aggregate value of transaction:

       ________________________________________________________________________

  (5) Total fee paid:

       ________________________________________________________________________
     
  |_| Check  box if any part of the fee is  offset  as  provided  by
      Exchange Act Rule 0-11(a)(2) and identify the filing for which
      the offsetting fee was paid previously.  Identify the previous
      filing  by  registration  statement  number,  or the  form  or
      schedule and the date of its filing.

  (1) Amount previously paid:
      ________________________________________________________________________
     
  (2) Form, Schedule or Registration Statement No.:
       ________________________________________________________________________
      
  (3) Filing Party:
       ________________________________________________________________________

  (4) Date Filed:
       ________________________________________________________________________

- --------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.



<PAGE>




                              BIG CITY BAGELS, INC.

                                99 Woodbury Road
                           Hicksville, New York 11801
                    
                              ----------------------

                                    NOTICE OF
                         ANNUAL MEETING OF SHAREHOLDERS

                              ----------------------

                                  June 19, 1998
                              ----------------------

                  NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders
("Annual  Meeting") of Big City  Bagels,  Inc.  ("Company")  will be held at the
offices of  Graubard  Mollen & Miller at 600 Third  Avenue,  New York,  New York
10016, on Friday, June 19, 1998, at 11:00 a.m., for the following purposes,  all
as more fully described in the attached Proxy Statement:

     1.   To elect four  directors to hold office until the next Annual  Meeting
          of Shareholders and until their  respective  successors have been duly
          elected and qualified;

     2.   To approve the Company's 1998 Performance Equity Plan;

     3.   To   authorize  an  amendment   to  the   Company's   Certificate   of
          Incorporation  to  implement a reverse  stock  split of the  Company's
          Common Stock of between  one-for-two up to  one-for-five,  at any time
          within  one  year  after  shareholder  approval  of this  proposal  is
          obtained at the Annual Meeting,  with the timing and exact ratio to be
          determined in the sole discretion of the Board of Directors;

     4.   To  authorize  the  issuance,  in  the  discretion  of  the  Board  of
          Directors,  at any time or from  time to time  within  one year  after
          shareholder  approval  of this  proposal  is  obtained  at the  Annual
          Meeting,  of up to  5,000,000  shares of Common  Stock on a  pre-split
          basis at a purchase  price  reflecting  a discount of up to 50% of the
          fair market value of the Common  Stock on the date of  issuance,  with
          the timing and exact  terms of the  issuance to be  determined  in the
          sole discretion of the Board of Directors; and

     5.   To transact such other business as may properly come before the Annual
          Meeting and any and all adjournments thereof.

                  The Board of Directors  has fixed the close of business on May
8, 1998, as the record date for the  determination  of shareholders  entitled to
notice of, and to vote at, the meeting or any adjournment thereof.

                  You are  earnestly  requested  to date,  sign and  return  the
accompanying  form of proxy in the envelope  enclosed for that purpose (to which
no postage  need be affixed if mailed in the United  States)  whether or not you
expect to attend the  meeting in person.  The proxy is  revocable  by you at any
time prior to its  exercise  and will not affect your right to vote in person in
the event you attend the meeting or any adjournment  thereof.  The prompt return
of the  proxy  will be of  assistance  in  preparing  for the  meeting  and your
cooperation in this respect will be appreciated.

                                        By Order of the Board of Directors


                                        Mark Weinreb, Secretary
Hicksville, New York
May 19, 1998

      

<PAGE>


                              BIG CITY BAGELS, INC.

                                 ---------------  

                                 PROXY STATEMENT

                                 ---------------

                         ANNUAL MEETING OF SHAREHOLDERS
                           TO BE HELD ON JUNE 19, 1998

                                ----------------

         This Proxy Statement and the accompanying form of proxy is furnished to
shareholders  of Big  City  Bagels,  Inc.  ("Company")  in  connection  with the
solicitation  of proxies by the Board of  Directors  of the  Company  for use in
voting at the  Annual  Meeting  of  Shareholders  to be held at the  offices  of
Graubard Mollen & Miller, 600 Third Avenue, New York, New York 10016, on Friday,
June 19, 1998, at 11:00 a.m., and at any and all adjournments thereof. Any proxy
given  pursuant to this  solicitation  may be revoked by the  shareholder at any
time before it is exercised by written  notification  delivered to the Secretary
of the  Company,  by voting in person at the Annual  Meeting,  or by  delivering
another  proxy bearing a later date.  Attendance by a shareholder  at the Annual
Meeting  does not  alone  serve to revoke  his or her  proxy.  Unless  otherwise
specified  in the form of proxy,  shares  represented  by proxies  will be voted
"FOR" the election of the nominees below under Proposal I, "FOR" the approval of
the Company's  1998  Performance  Equity Plan ("1998  Plan") as described  below
under  Proposal  II,  "FOR"  the  approval  of the  amendment  to the  Company's
Certificate of Incorporation to implement a reverse stock split of Common Stock,
as described below under Proposal III ("Reverse  Split"),  "FOR" the approval of
the issuance of up to 5,000,000 shares of Common Stock on a pre-split basis at a
purchase  price  reflecting  a discount of up to 50% of the fair market value of
the Common Stock on the date of issuance,  as described  below under Proposal IV
("Stock  Issuance"),  and, in the  discretion  of the proxies named on the proxy
card with  respect  to any other  matters  properly  brought  before  the Annual
Meeting and any adjournments thereof. In such unanticipated event that any other
matters are  properly  presented at the Annual  Meeting for action,  the persons
named in the proxy will vote the proxies in accordance with their best judgment.

         The  Company's  executive  offices  are  located at 99  Woodbury  Road,
Hicksville,  New York 11801.  On or about May 19 1998, this Proxy Statement and
the  accompanying  form of proxy,  together  with a copy of the Annual Report on
Form 10-KSB of the Company for the year ended December 31, 1997, as amended, are
to be mailed to each  shareholder  of record at the close of  business on May 8,
1998.


                                VOTING SECURITIES

         The Board of Directors  has fixed the close of business on May 8, 1998,
as the record date for the  determination of shareholders of the Company who are
entitled  to  receive  notice  of,  and to vote at,  the  Annual  Meeting.  Only
shareholders of record at the close of business on that date will be entitled to
vote at the Annual  Meeting or any and all  adjournments  thereof.  As of May 8,
1998, the Company had issued and outstanding  6,744,768  shares of Common Stock,
the Company's only class of voting securities  outstanding.  Each shareholder of
the  Company  will be  entitled  to one  vote for each  share  of  Common  Stock
registered in his or her name on the record date. The presence,  in person or by
proxy,  of a  majority  of all of the  outstanding  shares of Common  Stock will
constitute a quorum at the Annual Meeting. Proxies that are marked "abstain" and
proxies  relating to "street  name"  shares that are returned to the Company but
marked by brokers as "not voted" ("broker  non-votes") will be treated as shares
present for  purposes  of  determining  the  presence of a quorum on all matters
unless  authority to vote is completely  withheld on the proxy.  The election of
directors  requires a plurality of votes cast at the Annual Meeting with respect
to the  election of  directors.  "Plurality"  means that the four  nominees  who
receive  the  largest  number of votes cast "FOR" will be elected as  directors.
Accordingly, abstentions and broker non-votes will not affect the outcome of the
election of  directors.  The  proposal  to amend the  Company's  Certificate  of
Incorporation  to implement the Reverse Split requires the affirmative vote of a
majority  of  all  of the  outstanding  shares  of  Common  Stock.  Accordingly,
abstentions and broker non-votes will have the same effect as a vote against the
proposal.  All other matters to be voted on,  including the adoption of the 1998
Plan and the  Stock  Issuance,  will be  decided  by the  affirmative  vote of a
majority of the votes cast by the holders of shares entitled to vote thereon. On
any such  matter,  abstentions  and  broker  non-votes  will not be  counted  in
determining  the number of votes required for a majority and will therefore have
no effect on the outcome.


                                        
<PAGE>



         The following  table sets forth certain  information as of May 8, 1998,
with respect to (i) those persons or groups known to the Company to beneficially
own more than 5% of the Company's Common Stock,  (ii) each director and nominee,
(iii) each executive  officer whose  compensation  exceeded $100,000 in the year
ended  December 31, 1997,  and (iv) all directors  and  executive  officers as a
group.  The information is determined in accordance with Rule 13d-3  promulgated
under  the  Securities   Exchange  Act  of  1934  ("Exchange  Act")  based  upon
information furnished by the persons listed or contained in filings made by them
with the Securities and Exchange Commission ("Commission") . Except as indicated
below,  the  shareholders  listed possess sole voting and investment  power with
respect to their shares.


                                           Amount and Nature of      Percent
Name and Address of Beneficial Owner(1)    Beneficial Ownership     of Class
- ---------------------------------------    --------------------     --------
Management Group (2)...................      2,935,456                43.0%
Mark Weinreb...........................        879,538(3)(4)          13.0%
Jerry Rosner...........................        810,154(3)(4)          12.0%
Stanley Weinreb........................        625,851(3)(4)           9.3%
Stanley Raphael........................        619,913(3)(4)(5)        9.2%
All executive officers and directors      
  as a group (five persons)............      2,967,897(6)             43.4%

- ---------------------------------

(1)  The address of each of the persons  listed,  other than Mr. Rosner,  is c/o
     Big City Bagels,  Inc. 99 Woodbury Road,  Hicksville,  New York 11801.  Mr.
     Rosner's  address is c/o Big City Bagels,  Inc.,  3101 West Coast  Highway,
     Suite 311, Newport Beach, California 92663.

(2)  The  Management  Group  consists of Messrs.  Mark  Weinreb,  Jerry  Rosner,
     Stanley  Weinreb and Stanley  Raphael,  each of whom is a party to, and has
     agreed to vote their shares in accordance  with, the Founders'  Shareholder
     Agreement  described below. Each of the members of this group shares voting
     power  with  respect  to the  shares  of Common  Stock  held by each of the
     members.  The number of shares set forth in the table  includes  the shares
     held by each member,  including  an  aggregate  of 80,000  shares of Common
     Stock issuable upon exercise of currently exercisable options.

(3)  Does not include shares held by other members of the Management  Group (see
     Note 2) with  respect to which each  member  shares  voting  power with the
     other members of such group.

(4)  Includes  20,000 shares of Common Stock issuable upon exercise of currently
     exercisable options.

(5)  Includes  5,938  shares of Common  Stock owned by Trade  Consultants,  Inc.
     Pension Fund, of which Mr. Raphael is the trustee.

(6)  Includes an  aggregate  of 80,000  shares of Common  Stock  issuable to the
     directors of the Company upon  exercise of currently  exercisable  options.
     Also includes 24,941 shares of Common Stock owned by Howard Fein, part-time
     Chief  Financial  Officer of the Company,  and 7,500 shares of Common Stock
     issuable to Mr. Fein upon exercise of currently exercisable options.

Founders' Shareholder Agreement

         Messrs. Mark Weinreb, Jerry Rosner, Stanley Weinreb and Stanley Raphael
are  parties to the  Founders'  Shareholder  Agreement  and the shares of Common
Stock  beneficially  owned by them are  subject  to the  terms of the  Founders'
Shareholder Agreement.  Pursuant to the Founders' Shareholder Agreement, each of
these  members  has agreed to vote his shares  for the  election  of each of the
other  members  of the group as a director  of the  Company as long as each such
other member owns at least  100,000  shares of Common  Stock.  In addition,  the
members have granted a right of first  refusal to the others with respect to any
sales of  Common  Stock  held by them  other  than  pursuant  to a  registration
statement under the Exchange Act or pursuant to Rule 144 promulgated thereunder.

                                        2

<PAGE>



                        PROPOSAL I: ELECTION OF DIRECTORS

         The  Board  of  Directors  consists  of four  members,  including  Mark
Weinreb,  Chairman  of the Board,  Jerry  Rosner,  Stanley  Weinreb  and Stanley
Raphael. The term of the directors will expire on the date of this year's Annual
Meeting. Each director serves from the date of his election until the end of his
term and until his successor is elected and qualified.

         Four  persons  will be  elected  at the  Annual  Meeting  to  serve  as
directors  for a term of one year and  until  their  successors  have  been duly
elected and qualified.  The Board of Directors has nominated Mark Weinreb, Jerry
Rosner,  Stanley  Weinreb and Stanley  Raphael as the  candidates  for election.
Unless  authority is withheld,  the proxies  solicited by the Board of Directors
will be voted FOR the  election of these  nominees.  In case any of the nominees
become unavailable for election to the Board of Directors, an event which is not
anticipated, the persons named as proxies, or their substitutes, shall have full
discretion and authority to vote or refrain from voting for any other  candidate
in accordance with their judgment.

Information About the Nominees

         Mark  Weinreb has been the  Chairman  of the Board and Chief  Executive
Officer of the Company since its inception in December 1992 and Secretary of the
Company since January 1998.  Mr. Weinreb is 45 years old. From 1975 to 1989, Mr.
Weinreb was employed by Bio Health Laboratories,  Inc. ("Bio Health"), a medical
testing laboratory, and from 1985 to 1989, he was an owner and vice president of
Bio Health, which was sold in 1989. During his tenure at Bio Health, Mr. Weinreb
was responsible for day-to-day  operations,  including  overseeing the technical
aspects  of the  laboratory,  negotiating  property  and  equipment  leases  and
handling financing proposals,  mergers and acquisitions.  From 1989 to 1992, Mr.
Weinreb  managed his  private  investments.  Mark  Weinreb is the son of Stanley
Weinreb.

         Jerry Rosner has been President, Chief Operating Officer and a director
of the Company  since  inception  and is 38 years old. From 1983 to August 1995,
Mr. Rosner was President and co-owner of Bagel Boss East, Inc. ("Bagel Boss"), a
company that owned and operated a bagel store in Bay Shore,  New York.  At Bagel
Boss,  Mr.  Rosner was  responsible  for all  aspects of  operations,  including
production, recipe development,  equipment purchases, lease negotiations,  labor
relations and wholesale operations.  Mr. Rosner has over 20 years of  experience
in the bagel industry.

         Stanley  Weinreb has been a director of the Company since inception and
served as Vice  President of the Company from  inception  to January  1998.  Mr.
Weinreb is 70 years old.  From 1952 to 1989,  he was  President and owner of Bio
Health, a company which he founded. During his tenure at Bio Health, Mr. Weinreb
was the  medical  director of the  laboratory  and was  responsible  for quality
control, obtaining state and federal licenses and regulatory compliance. Stanley
Weinreb is the father of Mark Weinreb.

         Stanley  Raphael has been a director of the Company since inception and
served as Secretary of the Company from  inception to January 1998.  Mr. Raphael
is 62 years old.  Since 1984, he has served as President and a director of Trade
Consultants,  Inc., a management consulting company.  Prior to 1984, Mr. Raphael
was an international trader of oils, chemicals and petrochemicals.  He currently
is a director of Edge Petroleum Corp.

         The executive officers of the Company are elected annually by the Board
of Directors and serve at the discretion of the Board.

         During  the year  ended  December  31,  1997,  the  Company's  Board of
Directors held eight meetings. The Company does not have a standing compensation
or nominating  committee.  The Board of Directors established an audit committee
on January  27,  1998,  which  members  consist of Stanley  Weinreb  and Stanley
Raphael.  The functions of the audit committee are: (i) to recommend annually to
the Board of Directors the  appointment  of the  independent  accountants of the
Company,  (ii)  to  review  with  the  independent  accountants  the  accounting
practices  and  policies of the  Company,  (iii) to review with the internal and
independent  accountants  the overall  accounting and financial  controls of the
Company,  (iv) to be available to  independent  accountants  during the year for
consultation,  and (v) to review related party transactions by the Company on an
ongoing  basis and  review  potential  conflict  of  interest  situations  where
appropriate.


                                        3

<PAGE>



Executive Compensation

         The following table sets forth information concerning  compensation for
services in all capacities  awarded to, earned by or paid to the Company's Chief
Executive  Officer  and each of the other most highly  paid  executive  officers
whose compensation exceeded $100,000 in the year ended December 31, 1997:

<TABLE>
<CAPTION>
                                                     SUMMARY COMPENSATION TABLE
                                                     ---------------------------  
                                                                                         Annual Compensation
                                                                                                                   Other Annual
                                                                                 Salary            Bonus           Compensation
Name and Principal Position                                        Year            ($)              ($)                 ($)
- ---------------------------------------------------                ----          -------          ------           ------------
<S>                                                                <C>           <C>               <C>                <C>         
Mark Weinreb                                                       1997          185,696            --                  --
Chairman of the Board, Chief Executive Officer and                 1996          149,000            --                  --
Secretary                                                          1995           17,138            --                  --

Jerry Rosner                                                       1997          185,696            --                  --
President and Chief Operating Officer                              1996          149,000            --                  --
                                                                   1995           17,138            --                  --
- -------------------------------------------------------------  ------------ ----------------- --------------- --------------------
</TABLE>

         The  executive  officers of the Company named above  routinely  receive
other  benefits  from the  Company,  the amounts of which are  customary  in the
industry.  The  Company  has  concluded,  after  reasonable  inquiry,  that  the
aggregate  amounts of such benefits  during the year ended December 31, 1997 did
not exceed the lesser of $50,000 or 10% of the  compensation  set forth above as
to any named individual.

         The following  table  summarizes  the number of shares and the terms of
stock options granted to the Company's  Chief Executive  Officer and each of the
other most highly paid executive officers whose  compensation  exceeded $100,000
in the year ended December 31, 1997:

<TABLE>
<CAPTION>
             OPTION/SHARE GRANTS DURING YEAR ENDED DECEMBER 31, 1997
             -------------------------------------------------------
                                                        Individual Grants
                                                                   % of Total
                                                                 Options/Shares                         Market
                                                 Options/          Granted to         Exercise         Price on
Name and Position                                 Shares          Employees in          Price          Date of     Expiration
During Period                                     Granted         Fiscal Year         ($/Share)       Grant ($)      Date
- ---------------------------------------         ----------        --------------      ---------       ---------    ---------- 
<S>                                              <C>                 <C>                <C>            <C>         <C>   
Mark Weinreb                                     10,000(1)           14.9%              5.375          5.375      3/30/2007
Chairman of the Board, Chief Executive
Officer and Secretary

Jerry Rosner                                     10,000(1)           14.9%              5.375          5.375      3/30/2007
President and Chief Operating Officer
- ---------------------------------------------- -------------  --------------------  -------------  ----------- ------------------
</TABLE>

(1)  Represents  immediately  exercisable  options to purchase  10,000 shares of
     Common  Stock  granted   pursuant  to  the  terms  of  the  Company's  1996
     Performance  Equity Plan ("1996  Plan"),  which  provides  for stock option
     grants of 10,000 shares to be made to each director of the Company on March
     31st of each year. See "--1996 Performance Equity Plan."

Employment Agreements

         The Company has entered into  employment  agreements  with each of Mark
Weinreb,  its Chairman of the Board, Chief Executive Officer and Secretary,  and
Jerry Rosner, its President and Chief Operating  Officer,  providing for initial
terms expiring on December 31, 1998, and base annual  salaries of $125,000 until
completion of the Company's  initial public offering (which was completed in May
1996) and $165,000 thereafter,  plus annual 10% increases. These agreements also
provide that the Company will continue to pay the base salary to the employee or
legal  representative  in  the  event  of  the  employee's  termination  due  to


                                        4

<PAGE>


disability or death for a six-month period following termination. The agreements
contain  provisions  prohibiting  the employee from  competing  with the Company
during the term of employment and for a period of two years thereafter.

1996 Performance Equity Plan

         In March  1996,  the  Company  adopted  the 1996  Plan.  The 1996  Plan
authorizes the granting of awards of up to 350,000 shares of Common Stock to the
Company's key employees, officers, directors and consultants.  Awards consist of
stock  options  (both  nonqualified  options and options  intended to qualify as
"Incentive"  stock  options  under  Section 422 of the Internal  Revenue Code of
1986,  as amended),  restricted  stock  awards,  deferred  stock  awards,  stock
appreciation rights and other stock-based awards, as described in the 1996 Plan.
As of May 8, 1998, 39,941 shares of Common Stock and options to purchase 126,900
shares of Common Stock were outstanding under the 1996 Plan, with 183,159 shares
available for future grant.

         On March 31st of each  calendar  year during the term of the 1996 Plan,
assuming  there are enough shares then  available for grant under the 1996 Plan,
each person who is then a director of the Company will be awarded  stock options
to purchase  10,000  shares of Common Stock at the fair market value thereof (as
determined  in  accordance  with  the  1996  Plan),  all of  which  options  are
immediately  exercisable  as of the date of grant and have a term of ten  years.
These are the only  awards  which may be granted to a  director  of the  Company
under the 1996 Plan.  The 1996 Plan is  administered  by the Board of  Directors
which  determines  the  persons  (other than  directors)  to whom awards will be
granted,  the  number of awards to be  granted  and the  specific  terms of each
grant,  including the exercisability  thereof,  subject to the provisions of the
1996 Plan.

         In connection with qualified stock options,  the exercise price of each
option may not be less than 100% of the fair market value of the Common Stock on
the date of grant  (or 110% of the fair  market  value in the case of a  grantee
holding more than 10% of the  outstanding  stock of the Company).  The aggregate
fair market value of shares for which  qualified  stock options are  exercisable
for the first  time by such  employee  during any  calendar  year may not exceed
$100,000.  Nonqualified  stock  options  granted  under  the 1996  Plan are also
required  to have  exercise  prices not less than the fair  market  value of the
Common Stock on the date of grant.

         The 1996 Plan also contains certain change in control  provisions which
could  cause  options and other  awards to become  immediately  exercisable  and
restrictions and deferral limitations applicable to other awards to lapse in the
event  any  "person,"  as such term is used in  Sections  13(d) and 14(d) of the
Exchange  Act,  including a "group" as defined in Section  13(d),  but excluding
certain shareholders of the Company,  acquires beneficial ownership of more than
25% of the Company's outstanding shares of Common Stock.

Compliance with Section 16(a) of the Exchange Act

         Section 16(a) of the Exchange  Act, as amended,  requires the Company's
officers,  directors and persons who  beneficially  own more than ten percent of
the Company's Common Stock to file reports of ownership and changes in ownership
with the Commission.  These  reporting  persons also are required to furnish the
Company  with copies of all  Section  16(a)  forms they file.  To the  Company's
knowledge,  based solely on its review of the copies of such forms  furnished to
it and representations that no other reports were required, the Company believes
that all Section 16(a) reporting requirements were complied with during the year
ended December 31, 1997.

Certain Relationships and Related Transactions

         Since the  Company's  inception,  its  operations  have been  partially
funded from time to time by loans to the Company made  directly by Messrs.  Mark
Weinreb, Stanley Weinreb and Stanley Raphael, or indirectly through corporations
controlled  by Messrs.  Mark  Weinreb  and  Stanley  Weinreb  (the  "Shareholder
Loans").  At December 31, 1995, the principal  amount of the Shareholder  Loans,
which bear interest at 10% per annum, aggregated $462,468, of which an aggregate
of $375,000 was paid during the year ended  December 31, 1996, and the remaining
balance was entirely repaid as of December 31, 1997.

         Pumpernickel Partners,  L.P.  ("Pumpernickel  Partners") was a Delaware
limited  partnership  formed in August 1993 that owned and operated two Big City
Bagels  franchises in Costa Mesa and Laguna  Niguel,  California.  Messrs.  Mark
Weinreb,  Stanley Weinreb and Stanley Raphael each owned 22.5%, and Jerry Rosner
owned 10%, of the general  partner,  Bagel Partners,  Inc.  ("Bagel  Partners"),
which owned a 5% interest in Pumpernickel Partners. The remaining 22.5% interest
of Bagel  Partners was owned by an  individual  responsible  for the  day-to-day
operations of the two stores operated by  Pumpernickel  Partners.  Messrs.  Mark
Weinreb,  Stanley  Weinreb and Stanley Raphael also owned a 6.9%, 6.9% and 3.45%

                                        5

<PAGE>


limited partnership interest in Pumpernickel Partners, respectively. Immediately
prior to the  closing  of the  Company's  initial  public  offering,  all of the
limited  partners of  Pumpernickel  Partners  contributed  to the Company  their
limited  partnership  interests  in  Pumpernickel   Partners,  and  all  of  the
shareholders  of Bagel  Partners  contributed  to the Company all of the capital
stock of Bagel Partners in exchange for an aggregate of 181,250 shares of Common
Stock of the  Company.  As a result of their  interests  in Bagel  Partners  and
Pumpernickel  Partners,  Messrs. Mark Weinreb, Jerry Rosner, Stanley Weinreb and
Stanley Raphael received  13,913,  904, 13,913 and 7,975 shares of Common Stock,
respectively.

         In May 1996, Monroe Parker Securities,  Inc. ("Monroe Parker") acted as
the underwriter in connection  with the Company's  initial public  offering,  in
which  the  Company  raised  approximately  $5,175,000  of  gross  proceeds.  In
connection with the initial public  offering,  the Company paid to Monroe Parker
10%  commissions and a 3%  nonaccountable  expense  allowance.  The Company also
agreed to sell to designees of Monroe  Parker,  for a nominal fee, Unit Purchase
Options to purchase up to an aggregate of 112,500 Units, each Unit consisting of
one share of Common  Stock and one Class A Warrant.  The Unit  Purchase  Options
were  exercisable at $4.80 per Unit from May 1997 to May 2001 and were exercised
in July 1997. As a designee of Monroe Parker,  Stephen Drescher, the Director of
Corporate  Finance of Monroe  Parker and a director of the Company  from October
1996 to December 1997,  received 11,250 Unit Purchase  Options.  Pursuant to the
Underwriting Agreement,  the Company also engaged Monroe Parker as its financial
consultant  until May 1998 for a monthly  fee of $1,000.  In order to induce the
exercise of the Company's Class A and Class B Warrants,  during 1997 the Company
reduced the exercise  price of these warrants to $2.50 per share during a 90-day
special exercise period and did not require two Class B Warrants to be exercised
in tandem to receive one share of Common  Stock.  In addition,  for each warrant
exercised  during the special  exercise period, a new Class A Warrant was issued
to the exercising  holder.  During a subsequent  special  exercise  period,  the
Company  further reduced the exercise price of the Class B Warrants to $1.00 per
share. In November 1997, all 500,000 Class B Warrants,  which where then held by
Monroe Parker,  were  exercised at the reduced  exercise  price,  from which the
Company received gross proceeds of $500,000.

         In  February  1998,  the Company  appointed  Howard J. Fein to serve as
part-time  Chief  Financial  Officer (and principal  accounting  officer) of the
Company at a salary of $50,000 for 1998. Mr. Fein is a principal of Fein & Fein,
P.C.,  a private  accounting  firm  which  has  rendered  accounting  consulting
services to the Company since its inception in 1992. In March 1996, Mr. Fein was
granted  options to purchase  7,500 shares of Common Stock  pursuant to the 1996
Plan, at an exercise price of $4.00 per share,  in  consideration  for rendering
consulting services to the Company.  During the year ended December 31, 1997, in
consideration  for accounting  consulting  services  rendered by Fein & Fein and
Howard J. Fein,  the  Company  paid Fein & Fein  $100,201 in cash and granted an
award of Common Stock to Howard J. Fein with a value of $26,500  pursuant to the
1996 Plan  (24,941  shares of Common  Stock  based on the last sale price of the
Common Stock on the date of grant).


                                        6

<PAGE>



            PROPOSAL II: APPROVAL OF THE 1998 PERFORMANCE EQUITY PLAN

         On January  27,  1998,  the Board of  Directors  adopted the 1998 Plan,
subject to shareholder  approval at the Annual Meeting.  The Board believes that
in order to continue  to attract and retain  employees  and  consultants  of the
highest caliber,  provide  increased  incentive for directors,  officers and key
employees and to continue to promote the well-being of the Company, it is in the
best  interests  of the  Company  and its  shareholders  to  provide  directors,
officers,  key employees and consultants of the Company and its  subsidiaries an
opportunity to acquire a proprietary interest in the Company.

Summary of the 1998 Plan

         The following summary of the 1998 Plan does not purport to be complete,
and is subject to and qualified in its entirety by reference to the 1998 Plan, a
copy of which is annexed to this Proxy Statement as Appendix A.

         Administration

         The 1998 Plan is administered  by the Board or, at its  discretion,  by
the  Company's  Stock  Option  Committee  or  such  other  committee  as  may be
designated by the Board (the "Committee").  All references herein to "Committee"
shall mean the Committee or the Board. The Committee has full authority, subject
to the  provisions  of the 1998  Plan,  to award (i) Stock  Options,  (ii) Stock
Appreciation  Rights,  (iii)  Restricted  Stock,  (iv) Deferred Stock, (v) Stock
Reload Options and/or (vi) Other Stock-Based  Awards  (collectively,  "Awards").
Subject to the  provisions  of the 1998 Plan,  the Committee  determines,  among
other  things,  the  persons  to whom from time to time  Awards  may be  granted
("Holders" or "Participants"),  the specific type of Awards to be granted (e.g.,
Stock Option,  Restricted  Stock),  the number of shares  subject to each Award,
share  prices,  any  restrictions  or  limitations  on such  Awards  (e.g.,  the
"Deferral  Period" in the grant of Deferred Stock and the  "Restriction  Period"
when  Restricted  Stock is subject to  forfeiture),  and any vesting,  exchange,
deferral,  surrender,  cancellation,   acceleration,  termination,  exercise  or
forfeiture   provisions   related  to  such  Awards.   The   interpretation  and
construction by the Committee of any provisions of, and the determination by the
Committee  of any  questions  arising  under,  the  1998  Plan  or any  rule  or
regulation  established  by the  Committee  pursuant to the 1998 Plan,  shall be
final and binding on all persons  interested in the 1998 Plan.  Awards under the
1998 Plan are evidenced by agreements.

         Stock Subject to the 1998 Plan

         The 1998 Plan  authorizes  the granting of Awards whose  exercise would
allow up to an  aggregate  of  2,000,000  shares of Common  Stock on a pre-split
basis to be  acquired  by the  Holders of such  Awards.  In order to prevent the
dilution or enlargement of the rights of Holders under the 1998 Plan, the number
of shares of Common Stock  authorized  by the 1998 Plan is subject to adjustment
by the Board in the event of any increase or decrease in the number of shares of
outstanding Common Stock resulting from a stock dividend,  stock split,  reverse
stock split, merger,  reorganization,  consolidation,  recapitalization or other
change in corporate  structure  affecting  the  Company's  stock.  The shares of
Common Stock acquirable pursuant to the Awards will be made available,  in whole
or in part,  from  authorized and unissued  shares of Common Stock. If any Award
granted  under the 1998 Plan is  forfeited or  terminated,  the shares of Common
Stock that were  available  pursuant to such Award shall again be available  for
distribution in connection with Awards subsequently granted under the 1998 Plan.

         Eligibility

         Subject to the  provisions  of the 1998 Plan,  Awards may be granted to
key  employees,  officers,  directors  and  consultants  who are  deemed to have
rendered or to be able to render significant services to the Company and who are
deemed to have contributed or to have the potential to contribute to the success
of the Company.  Incentive Options, as hereinafter  defined, may be awarded only
to  persons  who,  at the time of grant of such  awards,  are  employees  of the
Company or its subsidiaries.

                                        7

<PAGE>



         Types of Awards

         Options.  The 1998 Plan  provides  both for  "Incentive"  stock options
("Incentive  Options") as defined in Section 422 of the Internal Revenue Code of
1986,  as amended  (the  "Code"),  and for options not  qualifying  as Incentive
Options ("Non-qualified  Options"),  both of which may be granted with any Other
Stock-Based  Award, as hereinafter  defined,  under the 1998 Plan. The Committee
determines  the exercise  price per share of Common Stock  purchasable  under an
Incentive or Non-qualified Option (collectively,  "Options"). The exercise price
of an Incentive Option may not be less than 100% of the fair market value on the
last  trading  day  before the date of grant  (or,  in the case of an  Incentive
Option granted to a person possessing more than 10% of the total combined voting
power of all  classes of stock of the  Company,  not less than 110% of such fair
market  value).  The exercise price of a  Non-qualified  Option may be less than
100% of the fair  market  value on the last  trading  day before the date of the
grant. An Incentive Option may only be granted within a ten-year period from the
date the 1998 Plan is adopted and approved and may only be exercised  within ten
years of the date of the grant (or within five years in the case of an Incentive
Option granted to a person who, at the time of the grant,  owns stock possessing
more than 10% of the total combined  voting power of all classes of stock of the
Company).  Subject to any  limitations  or conditions  the Committee may impose,
Options may be  exercised,  in whole or in part,  at any time during the term of
the Option by giving  written  notice of exercise to the Company  specifying the
number  of  shares  of  Common  Stock  to be  purchased.  Such  notice  must  be
accompanied  by  payment  in full of the  purchase  price,  either in cash or in
securities of the Company, or in combination thereof.

         Options granted under the 1998 Plan are exercisable  only by the Holder
during his or her lifetime.  The Options  granted under the 1998 Plan may not be
transferred other than by will or by the laws of descent and distribution.

         Generally,  if the Holder is an employee,  no Incentive  Option, or any
portion  thereof,  granted  under the 1998 Plan may be  exercised  by the Holder
unless he or she is employed by the Company or a  subsidiary  at the time of the
exercise  and has been so  employed  continuously  from  the time the  Incentive
Option was  granted.  However,  in the event the  Holder's  employment  with the
Company is terminated  due to  disability,  the Holder may still exercise his or
her  Incentive  Option for a period of one year (or such other lesser  period as
the  Committee  may  specify  at the  time  of  grant)  from  the  date  of such
termination or until the expiration of the stated term of the Incentive  Option,
whichever  period  is  shorter.  Similarly,  should  a Holder  die  while in the
employment of the Company or a Subsidiary,  his or her legal  representative  or
legatee  under his or her will may  exercise  the  decedent  Holder's  Incentive
Option  for a period of one year from  death (or such  other  greater  or lesser
period as the Committee  specifies at the time of grant) or until the expiration
of the  stated  term of the  Incentive  Option,  whichever  period  is  shorter.
Further, if the Holder's employment is terminated without cause or due to normal
retirement  (upon  attaining  the age of 65),  then the portion of any Incentive
Option which has vested by the date of such  retirement may be exercised for the
lesser of three months after retirement or the balance of the Incentive Option's
term.  The Committee is afforded more  flexibility  with respect to the terms of
Non-qualified Options, since such options are not subject to Code requirements.

         Stock  Appreciation  Rights. The Committee may grant Stock Appreciation
Rights ("SARs" or singularly  "SAR") to Participants who have been, or are being
granted Options under the 1998 Plan as a means of allowing such  Participants to
exercise  their Options  without the need to pay the exercise  price in cash. In
conjunction with  Nonqualified  Options,  SARs may be granted either at or after
the  time of the  grant  of such  Non-qualified  Options.  In  conjunction  with
Incentive  Options,  SARs may be  granted  only at the time of the grant of such
Incentive  Options.  An SAR  entitles  the Holder  thereof to  surrender  to the
Company all or a portion of an Option in exchange for a number of shares  Common
Stock  determined  by dividing  (i) the excess of the market  price per share of
Common  Stock over the  exercise  price per share (as  specified  by the related
Option) by (ii) the exercise price per share of the Option.

         Restricted  Stock.  The Committee may award shares of restricted  stock
("Restricted  Stock")  either alone or in addition to other Awards granted under
the 1998 Plan. The Committee determines the persons to whom grants of Restricted
Stock are made,  the  number of shares to be  awarded,  the price (if any) to be
paid for the  Restricted  Stock by the  person  receiving  such  stock  from the
Company, the time or times  within  which  awards  of  Restricted  Stock  may be

                                        8

<PAGE>



subject to  forfeiture  (the  "Restriction  Period"),  the vesting  schedule and
rights to  acceleration  thereof,  and all other  terms  and  conditions  of the
Restricted Stock awards.

         The Committee  may  condition  the award of  Restricted  Stock upon the
attainment of specified  performance  goals or such other factors or criteria as
the Committee may determine.

         Restricted  Stock  awarded  under  the  1998  Plan  may  not  be  sold,
exchanged, assigned,  transferred,  pledged, encumbered or otherwise disposed of
other than to the Company during the applicable  Restriction Period.  Except for
the  foregoing  restrictions,  the Holder  shall,  even  during the  Restriction
Period, have all of the rights of a shareholder,  including the right to receive
all dividends declared on, and the right to vote, such shares.

         In order to enforce the foregoing restrictions,  the 1998 Plan requires
that all shares of Restricted Stock awarded to the Holder remain in the physical
custody of the Company until the restrictions on such shares have terminated.

         Deferred  Stock.  The  Committee  may award  shares of  deferred  stock
("Deferred Stock") either alone or in addition to other Awards granted under the
1998 Plan. The Committee  determines the eligible  persons to whom, and the time
or times at which,  Deferred  Stock  will be  awarded,  the  number of shares of
Deferred  Stock to be awarded to any  person,  the  duration  of the period (the
"Deferral Period") during which, and the conditions under which,  receipt of the
stock will be deferred,  and all the other terms and conditions of such Deferred
Stock Awards.

         The  Committee  may  condition  the award of  Deferred  Stock  upon the
attainment of specified performance goals or such other facts or criteria as the
Committee may determine.

         Deferred  Stock  awards  granted  under  the 1998 Plan may not be sold,
exchanged, assigned,  transferred,  pledged, encumbered or otherwise disposed of
other than to the Company during the applicable  Deferral Period. The Holder, as
determined  by the  Committee,  may be  paid  dividends  declared  currently  or
deferred and deemed to be reinvested in additional  Deferred  Stock.  The Holder
may  request to defer the receipt of a Deferred  Stock  award for an  additional
specified period.

         If a Holder of Deferred  Stock  ceases to be an employee of the Company
prior to the expiration of the Deferral Period  applicable to all or any part of
the shares awarded to such Holder,  then all shares of stock theretofore awarded
to the Holder which are still subject to such Deferral  Period shall,  upon such
termination of employment, vest or be forfeited in accordance with the terms and
conditions established by the Committee at the time of the Deferred Stock award.

         Stock Reload  Options.  The Committee may grant Stock Reload Options in
conjunction  with any Option  granted under the 1998 Plan. In  conjunction  with
Incentive  Options,  Stock Reload Options may be granted only at the time of the
grant of such Incentive Option. In conjunction with Non-qualified Options, Stock
Reload  Options may be granted  either at or after the time of the grant of such
Non-qualified  Options.  A Stock Reload Option permits a Holder who exercises an
Option, by delivering already owned stock (i.e., the stock-for-stock method), to
receive back from the Company a new Option (at the current market price) for the
same number of shares delivered to exercise the Option.

         Other  Stock-Based  Awards.  The Committee may grant Other  Stock-Based
Awards,  subject to limitations  under  applicable  law, that are denominated or
payable in, valued in whole or in part by reference  to, or otherwise  based on,
or related to, shares of Common  Stock,  as deemed by Committee to be consistent
with the purposes of the 1998 Plan, including purchase rights,  shares of Common
Stock  awarded  which  are  not  subject  to  any  restrictions  or  conditions,
convertible or exchangeable  debentures or other rights  convertible into shares
of Common Stock and awards  valued by reference to the value of securities of or
the  performance  of  specified  subsidiaries.  Subject to the terms of the 1998
Plan,  the  Committee  has  complete  discretion  to  determine  the  terms  and
conditions  applicable to Other Stock-Based Awards. Other Stock-Based Awards may
be awarded either alone or in tandem with any other awards under the 1998 Plan.


                                        9

<PAGE>



         Shares of stock  subject to Other  Stock-Based  Awards may not be sold,
assigned,  transferred,  pledged or otherwise encumbered,  prior to the date the
shares are issued.

         Withholding Taxes

         Upon the exercise of any Award granted under the 1998 Plan,  the Holder
may be  required  to remit to the  Company an amount  sufficient  to satisfy all
federal,  state and local withholding tax requirements  prior to delivery of any
certificate  or  certificates  for  shares of Common  Stock.  Subject to certain
stringent  limitations under the 1998 Plan and at the discretion of the Company,
the Holder may  satisfy  these  requirements  by  electing  to have the  Company
withhold a portion of the shares to be received  upon the  exercise of the Award
having a value equal to the amount of the withholding  tax due under  applicable
federal, state and local laws.

         Agreements; Transferability

         Options,  Restricted Stock, Deferred Stock, Stock Reload Options, Other
Stock-Based  Awards and SARs  granted  under the 1998 Plan will be  evidenced by
agreements  consistent  with the 1998  Plan in such  form as the  Committee  may
prescribe.  Neither the 1998 Plan nor agreements  thereunder confer any right to
continued  employment upon any Holder of an Option,  Restricted Stock,  Deferred
Stock,  Stock Reload  Options,  Other  Stock-Based  Award or SAR.  Further,  all
agreements will provide that the right to exercise Options,  receive  Restricted
Stock after the expiration of the Restriction Period or Deferred Stock after the
expiration  of the Deferral  Period,  receive  payment  under Other  Stock-Based
Awards,  or exercise an SAR cannot be transferred  except by will or the laws of
descent and distribution.

         Term and Amendments

         Unless  terminated by the Board, the 1998 Plan shall continue to remain
effective  until  such time as no further  Awards may be granted  and all Awards
granted  under  the 1998 Plan are no  longer  outstanding.  The Board may at any
time,  and from time to time,  amend the 1998 Plan,  provided  that no amendment
shall be made which  would  impair the  rights of a Holder  under any  agreement
entered into pursuant to the 1998 Plan without the Holder's consent.

         Change in Control

         The 1998 Plan also contains certain change in control  provisions which
could cause Stock Options and other Awards to become immediately exercisable and
restrictions and deferral limitations applicable to other awards to lapse in the
event  any  "person,"  as such term is used in  Sections  13(d) and 14(d) of the
Exchange  Act,  including a "group" as defined in Section  13(d),  but excluding
certain shareholders of the Company,  acquires beneficial ownership of more than
25% of the Company's outstanding shares of Common Stock.

Federal Income Tax Consequences

         The following  discussion  of the federal  income tax  consequences  of
participation in the 1998 Plan is only a summary of the general rules applicable
to the grant and exercise of Options and other Awards and does not give specific
details or cover, among other things,  state, local and foreign tax treatment of
participation  in the 1998 Plan.  The  information  contained in this section is
based on  present  law and  regulations,  which  are  subject  to being  changed
prospectively or retroactively.

         Incentive Options

         The  Participant  will  recognize  no taxable  income upon the grant or
exercise of an Incentive Option.  The Company will not qualify for any deduction
in  connection  with  the  grant  or  exercise  of  Incentive  Options.  Upon  a
disposition of the shares after the later of two years from the date of grant or
one year after the transfer of the shares to the  Participant,  the  Participant
will  recognize  the  difference,  if any,  between the amount  realized and the
exercise price

                                       10

<PAGE>



as long-term  capital gain or long-term capital loss (as the case may be) if the
shares are capital assets.  The excess,  if any, of the fair market value of the
shares on the date of exercise of an Incentive  Option over the  exercise  price
will be treated as an item of  adjustment  for a  Participant's  taxable year in
which the exercise occurs and may result in an alternative minimum tax liability
for the Participant.

         If Common Stock  acquired  upon the exercise of an Incentive  Option is
disposed of prior to the expiration of the holding periods  described above, (i)
the Participant will recognize ordinary  compensation income in the taxable year
of  disposition  in an amount equal to the excess,  if any, of the lesser of the
fair market  value of the shares on the date of exercise or the amount  realized
on the  disposition of the shares,  over the exercise price paid for such shares
and (ii) the  Company  will  qualify  for a  deduction  equal to any such amount
recognized,  subject to the limitation that the  compensation be reasonable.  In
the case of a disposition  of shares earlier than two years from the date of the
grant or in the same taxable year as the exercise,  where the amount realized on
the  disposition is less than the fair market value of the shares on the date of
exercise,  there will be no  adjustment  since the amount  treated as an item of
adjustment,  for alternative  minimum tax purposes,  is limited to the excess of
the amount realized on such  disposition  over the exercise price,  which is the
same amount included in regular taxable income.

         Non-qualified Options

         With respect to Non-qualified Options (i) upon grant of the Option, the
Participant  will recognize no income,  (ii) upon exercise of the Option (if the
shares of Common Stock are not subject to a substantial risk of forfeiture), the
Participant will recognize  ordinary  compensation  income in an amount equal to
the  excess,  if any,  of the fair  market  value of the  shares  on the date of
exercise over the exercise  price,  and the Company will qualify for a deduction
in the  same  amount,  subject  to the  requirement  that  the  compensation  be
reasonable  and (iii) the Company  will be  required  to comply with  applicable
federal  income  tax  withholding  requirements  with  respect  to the amount of
ordinary compensation income recognized by the Participant.  On a disposition of
the shares,  the Participant will recognize gain or loss equal to the difference
between the amount  realized and the sum of the exercise  price and the ordinary
compensation  income  recognized.  Such gain or loss will be  treated as capital
gain or loss if the shares are capital  assets and as  short-term  or  long-term
capital  gain or loss,  depending  upon the length of time that the  Participant
held the shares.

         If the shares  acquired  upon  exercise of a  Non-qualified  Option are
subject to a substantial  risk of  forfeiture,  the  Participant  will recognize
ordinary income at the time when the substantial  risk of forfeiture is removed,
unless such  Participant  timely files under Code  Section  83(b) to elect to be
taxed on the receipt of shares, and the Company will qualify for a corresponding
deduction  at such time.  The  amount of  ordinary  income  will be equal to the
excess  of the fair  market  value of the  shares  at the  time  the  income  is
recognized over the amount (if any) paid for the shares.

         Stock Appreciation Rights

         Upon the grant of a SAR, the  Participant  recognizes no taxable income
and the Company  receives no  deduction.  The  Participant  recognizes  ordinary
income and the Company receives a deduction at the time of exercise equal to the
cash and fair market value of Common Stock payable upon such exercise.

         Restricted Stock

         A Participant who receives Restricted Stock will recognize no income on
the grant of the  Restricted  Stock and the  Company  will not  qualify  for any
deduction.  At  the  time  the  Restricted  Stock  is  no  longer  subject  to a
substantial  risk  of  forfeiture,   a  Participant   will  recognize   ordinary
compensation income in an amount equal to the excess, if any, of the fair market
value  of the  Restricted  Stock at the time  the  restriction  lapses  over the
consideration paid for the Restricted Stock. A Participant's  shares are treated
as being subject to a substantial  risk of forfeiture so long as his or her sale
of the shares at a profit  could  subject him or her to a suit under  Section 16
(b) of the Exchange Act. The holding period to determine whether the Participant
has  long-term or  short-term  capital gain or loss begins when the  Restriction
Period  expires,  and the tax basis for the shares  will  generally  be the fair
market value of the shares on such date.

                                       11

<PAGE>



         A Participant  may elect,  under  Section 83(b) of the Code,  within 30
days of the transfer of the Restricted Stock, to recognize ordinary compensation
income on the date of transfer in an amount equal to the excess,  if any, of the
fair market value on the date of such transfer of the shares of Restricted Stock
(determined  without regard to the restrictions) over the consideration paid for
the  Restricted  Stock.  If a  Participant  makes such  election and  thereafter
forfeits the shares, no ordinary loss deduction will be allowed. Such forfeiture
will be treated as a sale or exchange upon which there is realized loss equal to
the  excess,  if any, of the  consideration  paid for the shares over the amount
realized on such forfeiture.  Such loss will be a capital loss if the shares are
capital  assets.  If a Participant  makes an election under Section  83(b),  the
holding  period will  commence on the day after the date of transfer and the tax
basis will equal the fair market value of shares  (determined  without regard to
the restrictions) on the date of transfer.

         On a disposition  of the shares,  a Participant  will recognize gain or
loss equal to the difference  between the amount  realized and the tax basis for
the shares.

         Whether or not the  Participant  makes an election under Section 83(b),
the  Company   generally   will   qualify  for  a  deduction   (subject  to  the
reasonableness  of compensation  limitation) equal to the amount that is taxable
as ordinary income to the Participant,  in its taxable year in which such income
is included in the  Participant's  gross  income.  The income  recognized by the
Participant will be subject to applicable withholding tax requirements.

         Dividends  paid on  Restricted  Stock which is subject to a substantial
risk of forfeiture  generally will be treated as compensation that is taxable as
ordinary  compensation  income to the  Participant and will be deductible by the
Company subject to the reasonableness  limitation.  If, however, the Participant
makes a Section 83(b)  election,  the dividends will be treated as dividends and
taxable as ordinary income to the Participant, but will not be deductible by the
Company.

         Deferred Stock

         A Participant who receives an award of Deferred Stock will recognize no
income on the grant of such award.  However,  he or she will recognize  ordinary
compensation income on the transfer of the Deferred Stock (or the later lapse of
a substantial risk of forfeiture to which the Deferred Stock is subject,  if the
Participant does not make a Section 83(b) election), in accordance with the same
rules as discussed above under the caption "Restricted Stock."

         Other Stock-Based Awards

         The  federal  income tax  treatment  of Other  Stock-Based  Awards will
depend on the nature of any such award and the  restrictions  applicable to such
award.


    PROPOSAL III: AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION TO
    IMPLEMENT A REVERSE STOCK SPLIT OF BETWEEN ONE-FOR-TWO UP TO ONE-FOR-FIVE

General

         The Board of Directors has unanimously approved a proposal to amend the
Company's Certificate of Incorporation to implement a reverse stock split of the
Company's  Common Stock of between  one-for-two and up to  one-for-five,  at any
time within one year after shareholder  approval of this proposal is obtained at
the Annual Meeting, with the timing and exact ratio to be determined in the sole
discretion of the Board of Directors. This means that as few as two shares or as
many as five  shares  of  Common  Stock  would be  combined  into one New  Share
(defined  below).  The Board of Directors  also may choose not to implement  the
Reverse Split at all in its sole discretion.

         After the filing of an amendment to the  Certificate  of  Incorporation
("Amendment")  with the New York  Secretary of State,  the Reverse Split will be
effective  ("Effective Date"), and  each  certificate  representing  shares  of

                                       12

<PAGE>



Common Stock  outstanding  immediately prior to the Reverse Split ("Old Shares")
will be deemed automatically  without any action on the part of the shareholders
to  represent  a  fraction  of the  number of shares of Common  Stock  after the
Reverse Split ("New Shares");  provided,  however, that no fractional New Shares
will be issued as a result of a Reverse Split. In lieu thereof, each shareholder
whose Old Shares are not evenly  divisible will receive one additional New Share
for the fractional New Share that such  shareholder  would otherwise be entitled
to receive  as a result of a Reverse  Split.  After the  Reverse  Split  becomes
effective, shareholders will be asked to surrender certificates representing Old
Shares in accordance with the procedures set forth in a letter of transmittal to
be sent by the Company. Upon such surrender, a certificate  representing the New
Shares  will  be  issued  and  forwarded  to  the  shareholders;  however,  each
certificate  representing Old Shares will continue to be valid and represent New
Shares equal to a fraction of the number of Old Shares (plus one  additional New
Share where such Old Shares are not evenly divisible).

         The number of shares of capital stock  authorized by the Certificate of
Incorporation  will not change as a result of the proposed  Reverse  Split.  The
Common  Stock  issued  pursuant  to the  Reverse  Split  will be fully  paid and
nonassessable.  The voting and other  rights  that  presently  characterize  the
Common Stock will not be altered by the Reverse Split.

Purposes of a Reverse Split

         The Board of Directors believes that the Reverse Split is desirable for
several reasons.  A Reverse Split should enhance the acceptability of the Common
Stock by the  financial  community and  investing  public.  The reduction in the
number of issued and  outstanding  shares of Common  Stock caused by the Reverse
Split is expected to increase the market price of the Common Stock. A variety of
brokerage  house  policies and practices tend to discourage  individual  brokers
within those firms from dealing with lower priced stocks. Some of those policies
and practices  pertain to  time-consuming  procedures  that function to make the
handling  of lower  priced  stocks  economically  unattractive  to  brokers.  In
addition,  the  structure of trading  commissions  also tends to have an adverse
impact upon holders of lower priced stock because the brokerage  commission on a
sale of lower priced stock generally represents a higher percentage of the sales
price than the  commission on a relatively  higher priced issue. A Reverse Split
should  result in a price level for the Common Stock that will  reduce,  to some
extent, the effect of the  above-referenced  policies and practices of brokerage
firms and diminish the adverse  impact of trading  commissions on the market for
the Common Stock. The expected increased price level also may encourage interest
and trading in the Common Stock and possibly  promote greater  liquidity for the
Company's  shareholders,  although such liquidity could be adversely affected by
the reduced  number of shares of Common Stock  outstanding  after the  Effective
Date.  Finally,  the Board of  Directors  expects  a  Reverse  Split to help the
Company  satisfy the  maintenance  requirements  established by the Nasdaq Stock
Market ("Nasdaq") necessary for continued Nasdaq SmallCap Market listing,  which
among other  things,  requires that the  Company's  Common Stock  maintain a bid
price of at least  $1.00  per  share.  A range  for the  Reverse  Split is being
proposed  instead of a specific  ratio since the price at which the Common Stock
trades may fluctuate between now and the time the Reverse Split is implemented.

         However,  there can be no  assurance  that any or all of these  results
will occur. If, for example, a one-for-five Reverse Split is implemented,  there
can be no assurance  that the market price per New Share after the Reverse Split
will be five times the market price per Old Share before the Reverse  Split,  or
that such price will  either  exceed or remain in excess of the  current  market
price.  Further,  there can be no assurance that the market for the Common Stock
will  improve.  Shareholders  should  note  that the Board of  Directors  cannot
predict what effect a Reverse  Split will have on the market price of the Common
Stock.

         The Board of Directors  will  determine the exact ratio for the Reverse
Split  based  upon  the  market  price  of  the  Common  Stock  at the  time  of
implementation.  It can be anticipated  that management will select a ratio that
will result in a new market  price that is  sufficiently  in excess of the $1.00
minimum bid price  required  by Nasdaq,  so that a decrease in the bid price for
the Common Stock would not cause the Common Stock to be delisted from the Nasdaq
SmallCap  Market.  On the other  hand,  if the bid price of the Common  Stock is
maintained  above $1.00  without the Reverse  Split,  the Board of Directors may
determine not to implement the Reverse Split at all.

                                       13

<PAGE>



Effect of a Reverse Split

         A Reverse Split will be effected by means of filing the Amendment  with
the New York Secretary of State.  The Company is authorized to issue  25,000,000
shares of Common  Stock.  The  authorized  capital  stock will not be changed by
reason of the Reverse Split. As of May 8, 1998,  there were 6,733,728 Old Shares
issued and outstanding.  The following table illustrates the principal effect of
the proposed  Reverse Split and decrease in  outstanding  shares of Common Stock
assuming no additional  shares of Common Stock are issued prior to the Effective
Date as a result of the  exercise of any options or warrants  under all possible
scenarios:

<TABLE>
<CAPTION>
                       Shares of             Prior to            After
 Reverse Split        Common Stock          Reverse Split      Reverse Split
- ---------------       ------------          -------------      --------------
<S>                   <C>                   <C>                  <C>       
One-for-two            Authorized           25,000,000           25,000,000
                       Outstanding           6,744,768            3,372,384(1)

One-for-three          Authorized           25,000,000           25,000,000
                       Outstanding           6,744,768            2,248,256(1)

One-for-four           Authorized           25,000,000           25,000,000
                       Outstanding           6,744,768            1,686,192(1)
          
One-for-five           Authorized           25,000,000           25,000,000
                       Outstanding           6,744,768            1,348,954(1)
</TABLE>

- --------------------------------

(1) Does not include New Shares to be issued in lieu of fractional shares.

         The Common Stock  currently is  registered  under  Section 12(g) of the
Exchange Act and, as a result,  the Company is subject to the periodic reporting
and other  requirements  of the Exchange  Act. The Reverse Split will not effect
the registration of the Common Stock under the Exchange Act.

         Effect on Market for Common  Stock.  On May 8, 1998, the  closing  sale
price of the Common Stock on the Nasdaq  SmallCap  Market was $.50 per share. By
decreasing the number of shares of Common Stock outstanding without altering the
aggregate economic interest in the Company represented by such shares, the Board
of Directors  believes  that the trading price will be increased to a price more
appropriate for a publicly-traded security.

         Effect on  Outstanding  Options,  Warrants and Preferred  Stock.  As of
December 31, 1997, the Company had outstanding options to purchase 84,500 shares
of Common Stock with per-share  exercise  prices ranging from $2.00 to $8.50. In
addition, as of December 31, 1997, the Company had outstanding 2,406,250 Class A
Warrants with an exercise  price of $2.50 per share and 200,000  other  warrants
("Other  Warrants") with per-share exercise prices ranging from $1.3125 to $5.00
per share. The Company also has outstanding  265,000 shares of Class A Preferred
Stock  ("Preferred  Stock") that are convertible at a conversion price per share
equal to the greater of (i) 75% of the  average  closing bid price of the Common
Stock for the five  consecutive  trading days  immediately  prior to the date of
conversion or (ii) $0.2585.  Upon the effectiveness of a Reverse Split, the 1996
Plan, the 1998 Plan,  the Class A Warrants and the Other Warrants  provide for a
proportional  downward adjustment to the number of shares subject to outstanding
options and warrants and a  corresponding  upward  adjustment  in the  per-share
exercise prices to reflect the Reverse Split.  In addition,  under the 1996 Plan
and 1998 Plan,  the number of shares  reserved for issuance  under future awards
will be  proportionally  decreased.  The number of shares of Preferred Stock and
the per-share  conversion  price will remain the same upon the  effectiveness of
the Reverse Split.


                                       14

<PAGE>



         Effect on Legal Ability to Pay  Dividends.  The Reverse Split will have
no material impact on the legal ability of the Company to pay dividends.

Exchange of Stock Certificates

         As soon as practicable after the Effective Date of a Reverse Split, the
Company will send a letter of transmittal to each holder of record of Old Shares
outstanding  on the  Effective  Date.  The letter of  transmittal  will  contain
instructions for the surrender of certificate(s) representing such Old Shares to
Continental  Stock  Transfer  & Trust  Company,  the  Company's  exchange  agent
("Exchange  Agent").  Upon  proper  completion  and  execution  of the letter of
transmittal  and  return  thereof  to the  Exchange  Agent,  together  with  the
certificate(s)  representing  Old  Shares,  a  shareholder  will be  entitled to
receive a certificate  representing  the number of New Shares into which his Old
Shares have been reclassified and changed as a result of the Reverse Split.

         Shareholders  should not submit any certificates  until requested to do
so. No new certificate will be issued to a shareholder  until he has surrendered
his outstanding certificate(s) together with the properly completed and executed
letter of transmittal to the Exchange Agent.

Federal Income Tax Consequences

         The  following  summary of the  federal  income tax  consequences  of a
Reverse Split is not, and should not be relied on as, a  comprehensive  analysis
of the tax issues  arising  from or  relating  to the  proposed  Reverse  Split.
ACCORDINGLY,  SHAREHOLDERS  ARE  URGED TO  CONSULT  THEIR  TAX  ADVISORS  FOR AN
ANALYSIS OF THE EFFECT OF THE TRANSACTION CONTEMPLATED BY THE PROPOSED AMENDMENT
ON THEIR RESPECTIVE TAX SITUATIONS.

         The   transactions   contemplated   by  the   Amendment   constitute  a
"recapitalization" to the Company and its shareholders to the extent that issued
shares of Common Stock are  exchanged  for a reduced  number of shares of Common
Stock.  Therefore,  neither the Company nor its shareholders  will recognize any
gain or loss for federal income tax purposes as a result thereof.

         The shares of Common Stock to be issued to each  shareholder  will have
an aggregate  basis, for computing gain or loss, equal to the aggregate basis of
the shares of Common  Stock held by such  shareholder  immediately  prior to the
Effective Date. A shareholder's holding period for the shares of Common Stock to
be issued will  include the holding  period for the shares of Common  Stock held
thereby  immediately  prior to the  Effective  Date provided that such shares of
Common Stock were held by the  shareholder  as capital  assets on the  Effective
Date.


 PROPOSAL IV: APPROVAL OF AN ISSUANCE OF UP TO 5,000,000 SHARES OF COMMON STOCK
 ON A PRE-SPLIT BASIS AT A PURCHASE PRICE REFLECTING A DISCOUNT OF UP TO 50% OF
        THE FAIR MARKET VALUE OF THE COMMON STOCK ON THE DATE OF ISSUANCE

         The Board of Directors has unanimously approved and recommends that the
shareholders  consider and approve the issuance,  in the discretion of the Board
of Directors, of up to 5,000,000 shares of Common Stock on a pre-split basis, at
any time or from time to time within one year after shareholder approval of this
proposal is obtained  at the Annual  Meeting,  at a discount of up to 50% of the
fair market value ("Market  Value") of the Common Stock on the date of issuance.
This issuance can be: (i) a direct issuance of Common Stock,  (ii) upon exercise
of warrants that may be issued,  (iii) upon conversion of convertible  preferred
stock,  (iv) upon conversion of convertible  debt, or (v) any combination of the
foregoing. The issuance may occur as a result of one or more transactions.

         The  Market  Value is equal to the  average  closing  bid  price of the
Common Stock for the five consecutive trading days immediately prior to the date
of  issuance  of Common  Stock.  If the Common Stock is not listed on the Nasdaq

                                       15

<PAGE>



SmallCap Market, but is traded in the over-the-counter  market, the Market Value
shall mean the  closing bid price for the Common  Stock,  as reported by the OTC
Bulletin  Board or the  National  Quotation  Bureau,  Incorporated,  or  similar
publisher of such quotations.  If the Market Value cannot be determined pursuant
to the above, it will be such price as the Board of Directors determines in good
faith.

         It is the  policy of  Nasdaq,  which  lists the  Company's  outstanding
Common  Stock,  to require  shareholder  approval of the  issuance by a company,
other than in a public offering, of common stock or securities  convertible into
common stock if such common stock has, or would have upon issuance, voting power
equal  to or in  excess  of 20% of the  voting  power  outstanding  before  such
issuance  and the  issuance  is at a price  less  than  the  market  value.  The
Company's  shareholders  are being asked to approve this proposal in response to
this  policy.  Approval by a majority of the votes cast by the holders of shares
entitled to vote thereon will be required to approve the proposal.

         Although the Board of Directors  does not have a specific plan to issue
Common Stock at this time, the Board of Directors believes that the Company will
need to raise additional capital during 1998 to fund its plans for growth and to
support its operations  beyond 1998,  including for potential  acquisitions.  No
further authorization for the specific issuance or issuances will be required if
this proposal is approved by the  shareholders  and such issuance  occurs within
one year after  shareholder  approval of this proposal is obtained at the Annual
Meeting.  The terms of the  securities to be authorized,  including  dividend or
interest rates,  conversion prices, voting rights,  redemption prices,  maturity
dates and  similar  matters,  including  the  timing of such  issuance,  will be
determined in the sole discretion of the Board of Directors.

         An issuance  of Common  Stock at a price below the book value per share
would have a dilutive  effect on the book value of outstanding  shares of Common
Stock.  Such issuances also may have a dilutive effect on earnings per share and
the relative voting power of current shareholders. The issuance of a significant
number of shares  could  have the  effect of  causing a change in control of the
Company.


                       DOCUMENTS INCORPORATED BY REFERENCE

The  Company's  Annual  Report on Form  10-KSB,  as amended,  for the year ended
December 31, 1997,  filed with the  Commission  pursuant to Section 13(a) of the
Exchange Act and being mailed to shareholders with the Proxy Statement is hereby
incorporated by reference into this Proxy Statement and made a part hereof.


                             INDEPENDENT ACCOUNTANTS

     The Board of  Directors  has selected the  independent  accounting  firm of
Richard A.  Eisner & Company,  LLP as the  auditors  of the Company for the year
ending December 31, 1998. A representative of Richard A. Eisner & Company,  LLP,
the auditors of the Company for the year ended December 31, 1997, is expected to
be present at the Annual Meeting.  The representative  will have the opportunity
to make a statement  and will be available to respond to  appropriate  questions
from shareholders.


                           1999 SHAREHOLDER PROPOSALS

     In  order  for  shareholder  proposals  for  the  1999  Annual  Meeting  of
Shareholders to be eligible for inclusion in the Company's Proxy Statement, they
must be received by the Company at its principal office in Hicksville,  New York
not later than January 19, 1999.



                                       16

<PAGE>



                             SOLICITATION OF PROXIES

     The  solicitation  of proxies in the enclosed form is made on behalf of the
Company  and the cost of this  solicitation  is being  paid by the  Company.  In
addition to the use of the mails,  proxies  may be  solicited  personally  or by
telephone or telephone  using the  services of  directors,  officers and regular
employees  of the  Company at nominal  cost.  Banks,  brokerage  firms and other
custodians,  nominees  and  fiduciaries  will be  reimbursed  by the Company for
expenses  incurred  in  sending  proxy  material  to  beneficial  owners  of the
Company's stock.


                                  OTHER MATTERS

     The Board of  Directors  knows of no matter  which  will be  presented  for
consideration  at the Annual Meeting other than the matters  referred to in this
Proxy  Statement.  Should  any other  matter  properly  come  before  the Annual
Meeting,  it is the intention of the persons named in the accompanying  proxy to
vote such proxy in accordance with their best judgment.



                                          Mark Weinreb, Secretary

Hicksville, New York
May 19, 1998


                                       17

<PAGE>



                                                                     APPENDIX A

                              BIG CITY BAGELS, INC.

                          1998 Performance Equity Plan


Section 1.                 Purpose; Definitions.

     1.1. Purpose. The purpose of the Big City Bagels, Inc. (the "Company") 1998
Performance  Equity  Plan (the  "Plan") is to enable the Company to offer to its
directors,  officers,  key employees and consultants whose past,  present and/or
potential  contributions to the Company and its  Subsidiaries  have been, are or
will be  important to the success of the Company,  an  opportunity  to acquire a
proprietary  interest in the Company.  The various types of long-term  incentive
awards  which may be provided  under the Plan will enable the Company to respond
to changes in compensation  practices,  tax laws, accounting regulations and the
size and diversity of its businesses.

     1.2  Definitions.  For purposes of the Plan,  the following  terms shall be
defined as set forth below:
        

          (a) "Agreement" means the agreement between the Company and the Holder
     setting forth the terms and conditions of an award under the Plan.

          (b)"Board" means the Board of Directors of the Company.

          (c) "Code"  means the Internal  Revenue Code of 1986,  as amended from
     time to time,  and any successor  thereto and the  regulations  promulgated
     thereunder.

          (d) "Committee"  means the Stock Option  Committee of the Board or any
     other  committee of the Board,  which the Board may designate to administer
     the Plan or any portion thereof. If no Committee is so designated, then all
     references in this Plan to "Committee" shall mean the Board.

          (e)"Common  Stock" means the Common  Stock of the  Company,  par value
     $.001 per share.

          (f) "Company"  means Big City Bagels,  Inc., a  corporation  organized
     under the laws of the State of New York.

          (g) "Deferred  Stock" means Stock to be received,  under an award made
     pursuant to Section 9, below, at the end of a specified deferral period.

          (h)  "Disability"  means  disability  as determined  under  procedures
     established by the Committee for purposes of the Plan.

          (i) "Effective Date" means the date set forth in Section 13.1, below.

          (j) "Fair Market Value",  unless otherwise  required by any applicable
     provision of the Code or any regulations  issued  thereunder,  means, as of
     any given date: (i) if the Common Stock is listed on a national  securities
     exchange or quoted on the Nasdaq National Market or Nasdaq SmallCap Market,
     





                                     

<PAGE>

     the last sale price of the Common Stock in the principal trading market for
     the Common Stock on the last trading day  preceding the date of grant of an
     award hereunder, as reported by the exchange or Nasdaq, as the case may be;
     (ii) if the Common Stock is not listed on a national securities exchange or
     quoted on the Nasdaq  National  Market or Nasdaq  SmallCap  Market,  but is
     traded in the over-the-counter market, the closing bid price for the Common
     Stock  on the  last  trading  day  preceding  the date of grant of an award
     hereunder for which such  quotations are reported by the OTC Bulletin Board
     or the National Quotation Bureau, Incorporated or similar publisher of such
     quotations;  and (iii) if the fair market  value of the Common Stock cannot
     be  determined  pursuant  to clause  (i) or (ii)  above,  such price as the
     Committee shall determine, in good faith.

          (k) "Holder" means a person who has received an award under the Plan.

          (l) "Incentive Stock Option" means any Stock Option intended to be and
     designated as an "incentive stock option" within the meaning of Section 422
     of the Code.

          (m) "Nonqualified  Stock Option" means any Stock Option that is not an
     Incentive Stock Option.

          (n) "Normal  Retirement"  means retirement from active employment with
     the Company or any Subsidiary on or after age 65.

          (o) "Other  Stock-Based Award" means an award under Section 10, below,
     that is valued in whole or in part by reference  to, or is otherwise  based
     upon, Stock.

          (p) "Parent"  means any present or future  parent  corporation  of the
     Company, as such term is defined in Section 424(e) of the Code.

          (q) "Plan" means the Big City Bagels,  Inc.  1998  Performance  Equity
     Plan, as hereinafter amended from time to time.

          (r)  "Restricted  Stock"  means  Stock,  received  under an award made
     pursuant to Section 8, below,  that is subject to  restrictions  under said
     Section 8.

          (s) "SAR  Value"  means the  excess of the Fair  Market  Value (on the
     exercise  date) of the  number of shares  for which the Stock  Appreciation
     Right is exercised over the exercise price that the participant  would have
     otherwise  had to pay to exercise the related Stock Option and purchase the
     relevant shares.

          (t) "Stock" means the Common Stock of the Company, par value $.001 per
     share.

          (u) "Stock  Appreciation  Right"  means the right to receive  from the
     Company, on surrender of all or part of the related Stock Option, without a
     cash  payment to the  Company,  a number of shares of Common Stock equal to
     the SAR Value divided by the exercise price of the Stock Option.

          (v) "Stock Option" or "Option" means any option to purchase  shares of
     Stock which is granted pursuant to the Plan.



                                       2
        

<PAGE>



          (w) "Stock Reload  Option" means any option granted under Section 6.3,
     below,  as a result of the payment of the exercise  price of a Stock Option
     and/or the  withholding  tax related  thereto in the form of Stock owned by
     the Holder or the withholding of Stock by the Company.

          (x) "Subsidiary" means any present or future subsidiary corporation of
     the Company, as such term is defined in Section 424(f) of the Code.


Section 2.  Administration.

     2.1 Committee Membership. The Plan shall be administered by the Board or a
Committee.  Committee members shall serve for such term as the Board may in each
case determine, and shall be subject to removal at any time by the Board.

     2.2 Powers of Committee. The Committee shall have full authority to award,
pursuant to the terms of the Plan:  (i) Stock Options,  (ii) Stock  Appreciation
Rights,  (iii) Restricted  Stock,  (iv) Deferred Stock, (v) Stock Reload Options
and/or (vi) Other  Stock-Based  Awards.  For purposes of illustration and not of
limitation,  the  Committee  shall have the  authority  (subject  to the express
provisions of this Plan):

          (a) to select the directors,  officers,  key employees and consultants
     of the Company or any Subsidiary to whom Stock Options,  Stock Appreciation
     Rights, Restricted Stock, Deferred Stock, Reload Stock Options and/or Other
     Stock-Based Awards may from time to time be awarded hereunder.

          (b) to determine the terms and conditions,  not inconsistent  with the
     terms of the  Plan,  of any award  granted  hereunder  (including,  but not
     limited to, number of shares, share price, any restrictions or limitations,
     and  any  vesting,   exchange,   surrender,   cancellation,   acceleration,
     termination,  exercise or forfeiture  provisions,  as the  Committee  shall
     determine);

          (c) to determine any specified performance goals or such other factors
     or criteria  which need to be attained for the vesting of an award  granted
     hereunder;

          (d) to determine the terms and  conditions  under which awards granted
     hereunder  are to operate on a tandem basis and/or in  conjunction  with or
     apart from other equity awarded under this Plan and cash awards made by the
     Company or any Subsidiary outside of this Plan;

          (e) to  permit a Holder  to elect to defer a  payment  under  the Plan
     under such rules and procedures as the Committee may  establish,  including
     the crediting of interest on deferred  amounts  denominated  in cash and of
     dividend equivalents on deferred amounts denominated in Stock;

          (f) to determine  the extent and  circumstances  under which Stock and
     other amounts  payable with respect to an award hereunder shall be deferred
     which may be either automatic or at the election of the Holder; and

          (g) to substitute (i) new Stock Options for  previously  granted Stock
     Options, which previously granted Stock Options have higher option exercise
     prices and/or  contain other less favorable  terms,  and (ii) new awards of
     any  other  type for  previously  granted  awards of the same  type,  which
     previously granted awards are upon less favorable terms.



                                       3
<PAGE>




     2.3 Interpretation of Plan.

          (a) Committee  Authority.  Subject to Section 12, below, the Committee
     shall have the  authority  to adopt,  alter and repeal such  administrative
     rules,  guidelines and practices  governing the Plan as it shall, from time
     to time, deem advisable,  to interpret the terms and provisions of the Plan
     and any  award  issued  under  the  Plan  (and to  determine  the  form and
     substance of all Agreements  relating thereto),  and to otherwise supervise
     the administration of the Plan. Subject to Section 12, below, all decisions
     made by the Committee  pursuant to the provisions of the Plan shall be made
     in the Committee's  sole discretion and shall be final and binding upon all
     persons, including the Company, its Subsidiaries and Holders.

          (b)  Incentive  Stock  Options.  Anything in the Plan to the  contrary
     notwithstanding,  no term or  provision  of the Plan  relating to Incentive
     Stock  Options  (including  but  limited to Stock  Reload  Options or Stock
     Appreciation  rights granted in conjunction with an Incentive Stock Option)
     or  any  Agreement   providing   for  Incentive   Stock  Options  shall  be
     interpreted,  amended or altered,  nor shall any  discretion  or  authority
     granted under the Plan be so exercised,  so as to disqualify the Plan under
     Section 422 of the Code, or, without the consent of the Holder(s) affected,
     to disqualify any Incentive Stock Option under such Section 422.


Section 3.  Stock Subject to Plan.

     3.1 Number of Shares.  The total number of shares of Common Stock  reserved
and available for distribution under the Plan shall be 2,000,000 shares.  Shares
of Stock under the Plan may  consist,  in whole or in part,  of  authorized  and
unissued  shares or  treasury  shares.  If any  shares  of Stock  that have been
granted pursuant to a Stock Option cease to be subject to a Stock Option,  or if
any shares of Stock that are subject to any Stock Appreciation Right, Restricted
Stock,  Deferred  Stock award,  Reload Stock Option or Other  Stock-Based  Award
granted hereunder are forfeited or any such award otherwise terminates without a
payment  being made to the Holder in the form of Stock,  such shares shall again
be available for  distribution in connection with future grants and awards under
the Plan.  Only net shares  issued upon a  stock-for-stock  exercise  (including
stock used for withholding  taxes) shall be counted against the number of shares
available under the Plan.

     3.2  Adjustment  Upon Changes in  Capitalization,  Etc. In the event of any
merger, reorganization, consolidation,  recapitalization, dividend (other than a
cash dividend),  stock split,  reverse stock split, or other change in corporate
structure  affecting the Stock, such substitution or adjustment shall be made in
the  aggregate  number of shares  reserved for issuance  under the Plan,  in the
number and  exercise  price of shares  subject to  outstanding  Options,  in the
number  of  shares  and  Stock   Appreciation  Right  price  relating  to  Stock
Appreciation  Rights, and in the number of shares subject to, and in the related
terms of,  other  outstanding  awards  (including  but not  limited to awards of
Restricted  Stock,  Deferred Stock,  Reload Stock Options and Other  Stock-Based
Awards)  granted under the Plan as may be determined  to be  appropriate  by the
Committee in order to prevent  dilution or enlargement of rights,  provided that
the number of shares subject to any award shall always be a whole number.



                                       4

<PAGE>


Section 4. Eligibility.

         4.1 General. Awards may be made or granted to directors,  officers, key
employees  and  consultants  who are  deemed to have  rendered  or to be able to
render  significant  services  to the  Company or its  Subsidiaries  and who are
deemed to have contributed or to have the potential to contribute to the success
of the Company.  No Incentive Stock Option shall be granted to any person who is
not an employee of the Company or a Subsidiary at the time of grant.

         4.2 [Omitted]


Section 5.  [Omitted]


Section 6.  Stock Options.

     6.1 Grant and Exercise.  Stock Options granted under the Plan may be of two
types:  (i) Incentive  Stock Options and (ii)  Nonqualified  Stock Options.  Any
Stock Option granted under the Plan shall contain such terms,  not  inconsistent
with this Plan, or with respect to Incentive  Stock  Options,  not  inconsistent
with the Code, as the  Committee  may from time to time  approve.  The Committee
shall have the authority to grant Incentive Stock Options,  Non-Qualified  Stock
Options,  or both types of Stock  Options  and which may be granted  alone or in
addition to other awards  granted  under the Plan.  To the extent that any Stock
Option intended to qualify as an Incentive Stock Option does not so qualify,  it
shall constitute a separate Nonqualified Stock Option. An Incentive Stock Option
may be granted only within the ten-year  period  commencing  from the  Effective
Date and may only be  exercised  within  ten years of the date of grant (or five
years in the case of an  Incentive  Stock  Option  granted to an optionee  ("10%
Shareholder")  who, at the time of grant, owns Stock possessing more than 10% of
the total combined voting power of all classes of stock of the Company.

     6.2 Terms and  Conditions.  Stock  Options  granted under the Plan shall be
subject to the following terms and conditions:

          (a) Exercise Price. The exercise price per share of Stock  purchasable
     under a Stock Option shall be  determined  by the  Committee at the time of
     grant and may not be less than 100% of the Fair  Market  Value of the Stock
     as  defined  above;  provided,  however,  that  the  exercise  price  of an
     Incentive Stock Option granted to a 10% Shareholder  shall not be less than
     110% of the Fair Market Value of the Stock.

          (b) Option Term. Subject to the limitations in Section 6.1, above, the
     term of each Stock Option shall be fixed by the Committee.

          (c) Exercisability. Stock Options shall be exercisable at such time or
     times and subject to such terms and  conditions  as shall be  determined by
     the  Committee  and as set forth in Section  11,  below.  If the  Committee
     provides,  in its discretion,  that any Stock Option is exercisable only in
     installments,  i.e.,  that it vests over time, the Committee may waive such
     installment  exercise  provisions at any time at or after the time of grant
     in whole  or in part,  based  upon  such  factors  as the  Committee  shall
     determine.

                                       5
<PAGE>



          (d) Method of Exercise. Subject to whatever installment,  exercise and
     waiting  period  provisions  are  applicable  in a particular  case,  Stock
     Options may be exercised in whole or in part at any time during the term of
     the Option, by giving written notice of exercise to the Company  specifying
     the  number  of  shares  of Stock to be  purchased.  Such  notice  shall be
     accompanied  by payment in full of the  purchase  price,  which shall be in
     cash or, unless  otherwise  provided in the  Agreement,  in shares of Stock
     (including  Restricted Stock and other  contingent  awards under this Plan)
     or, partly in cash and partly in such Stock,  or such other means which the
     Committee  determines are consistent with the Plan's purpose and applicable
     law. Cash payments shall be made by wire transfer,  certified or bank check
     or  personal  check,  in each case  payable  to the  order of the  Company;
     provided,  however,  that the  Company  shall not be  required  to  deliver
     certificates  for  shares  of Stock  with  respect  to which an  Option  is
     exercised until the Company has confirmed the receipt of good and available
     funds in payment of the  purchase  price  thereof.  Payments in the form of
     Stock shall be valued at the Fair  Market  Value of a share of Stock on the
     date prior to the date of exercise. Such payments shall be made by delivery
     of stock  certificates  in negotiable  form which are effective to transfer
     good  and  valid  title  thereto  to the  Company,  free  of any  liens  or
     encumbrances.  Subject to the terms of the Agreement, the Committee may, in
     its  sole  discretion,  at the  request  of the  Holder,  deliver  upon the
     exercise of a Nonqualified Stock Option a combination of shares of Deferred
     Stock and Common Stock;  provided that,  notwithstanding  the provisions of
     Section 9 of the Plan,  such  Deferred  Stock shall be fully vested and not
     subject  to  forfeiture.  A  Holder  shall  have  none of the  rights  of a
     shareholder  with  respect to the shares  subject to the Option  until such
     shares shall be transferred to the Holder upon the exercise of the Option.

          (e)  Transferability.  No Stock  Option shall be  transferable  by the
     Holder other than by will or by the laws of descent and  distribution,  and
     all Stock Options shall be exercisable,  during the Holder's lifetime, only
     by the Holder.

          (f)  Termination by Reason of Death.  If a Holder's  employment by the
     Company or a  Subsidiary  terminates  by reason of death,  any Stock Option
     held by such Holder,  unless  otherwise  determined by the Committee at the
     time of grant and set forth in the Agreement, shall be fully vested and may
     thereafter be exercised by the legal representative of the estate or by the
     legatee of the  Holder  under the will of the  Holder,  for a period of one
     year (or such other  greater or lesser  period as the Committee may specify
     at grant) from the date of such death or until the expiration of the stated
     term of such Stock Option, whichever period is the shorter.

          (g) Termination by Reason of Disability.  If a Holder's  employment by
     the Company or any Subsidiary terminates by reason of Disability, any Stock
     Option held by such Holder, unless otherwise determined by the Committee at
     the time of grant and set forth in the Agreement, shall be fully vested and
     may thereafter be exercised by the Holder for a period of one year (or such
     other  greater or lesser period as the Committee may specify at the time of
     grant)  from the  date of such  termination  of  employment  or  until  the
     expiration of the stated term of such Stock Option, whichever period is the
     shorter.

          (h) Other  Termination.  Subject to the  provisions  of Section  14.3,
     below,  and unless  otherwise  determined  by the  Committee at the time of
     grant and set forth in the  Agreement,  if a Holder is an  employee  of the
     Company  or a  Subsidiary  at  the  time  of  grant  and if  such  Holder's
     employment by the Company or any Subsidiary terminates for any reason other
     than death or Disability,  the Stock Option shall  thereupon  automatically
     terminate,  except that if the Holder's  employment  is  terminated  by the
     Company or a Subsidiary without cause or due to Normal Retirement, then the
     portion of such Stock Option which has vested on the date of termination of
     employment   may  be  exercised  for  the  lesser  of  three  months  after
     termination of employment or the balance of such Stock Option's term.


                                       6

<PAGE>



          (i) Additional  Incentive Stock Option  Limitation.  In the case of an
     Incentive   Stock  Option,   the  aggregate  Fair  Market  Value  of  Stock
     (determined  at the time of  grant of the  Option)  with  respect  to which
     Incentive Stock Options become  exercisable by a Holder during any calendar
     year (under all such plans of the  Company  and its Parent and  Subsidiary)
     shall not exceed $100,000.

          (j) Buyout and Settlement  Provisions.  The Committee may at any time,
     in its sole discretion, offer to buy out a Stock Option previously granted,
     based upon such terms and conditions as the Committee  shall  establish and
     communicate to the Holder at the time that such offer is made.

          (k) Stock  Option  Agreement.  Each grant of a Stock  Option  shall be
     confirmed by, and shall be subject to the terms of, the Agreement  executed
     by the Company and the Holder.

     6.3  Stock  Reload  Option.  The  Committee  may also  grant to the  Holder
(concurrently  with the grant of an  Incentive  Stock Option and at or after the
time of grant in the case of a Nonqualified  Stock Option) a Stock Reload Option
up to the  amount of shares of Stock  held by the Holder for at least six months
and used to pay all or part of the  exercise  price of an  Option  and,  if any,
withheld by the  Company as payment for  withholding  taxes.  Such Stock  Reload
Option  shall have an exercise  price  equal to the Fair Market  Value as of the
date  of  the  Stock  Reload  Option  grant.  Unless  the  Committee  determines
otherwise,  a Stock Reload Option may be exercised  commencing one year after it
is granted and shall expire on the date of expiration of the Option to which the
Reload Option is related.


Section 7.  Stock Appreciation Rights.

     7.1 Grant and Exercise.  The Committee may grant Stock Appreciation  Rights
to participants who have been, or are being granted, Options under the Plan as a
means of allowing such  participants  to exercise their Options without the need
to pay the exercise price in cash. In the case of a Nonqualified Stock Option, a
Stock Appreciation Right may be granted either at or after the time of the grant
of such  Nonqualified  Stock Option. In the case of an Incentive Stock Option, a
Stock  Appreciation  Right may be granted  only at the time of the grant of such
Incentive Stock Option.

     7.2 Terms and Conditions. Stock Appreciation Rights shall be subject to the
following terms and conditions:

          (a) Exercisability.  Stock Appreciation Rights shall be exercisable as
     determined by the Committee and set forth in the Agreement,  subject to the
     limitations, if any, imposed by the Code, with respect to related Incentive
     Stock Options.

          (b) Termination.  A Stock Appreciation Right shall terminate and shall
     no longer be  exercisable  upon the  termination or exercise of the related
     Stock Option.

          (c) Method of Exercise. Stock Appreciation Rights shall be exercisable
     upon such terms and  conditions as shall be determined by the Committee and
     set forth in the Agreement and by  surrendering  the applicable  portion of
     the related Stock  Option.  Upon such  exercise and  surrender,  the Holder
     shall be  entitled  to receive a number of Option  Shares  equal to the SAR
     Value divided by the exercise price of the Option.
 
                                      7

<PAGE>



          (d) Shares  Affected Under Plan. The granting of a Stock  Appreciation
     Rights shall not affect the number of shares of Stock  available for awards
     under the Plan.  The number of shares  available  for awards under the Plan
     will,  however, be reduced by the number of shares of Stock acquirable upon
     exercise  of the  Stock  Option  to which  such  Stock  Appreciation  Right
     relates.


Section 8. Restricted Stock.

     8.1 Grant.  Shares of  Restricted  Stock may be awarded  either alone or in
addition to other awards granted under the Plan. The Committee  shall  determine
the  eligible  persons  to  whom,  and the time or times  at  which,  grants  of
Restricted Stock will be awarded,  the number of shares to be awarded, the price
(if any) to be paid by the Holder,  the time or times  within  which such awards
may be subject to forfeiture (the  "Restriction  Period"),  the vesting schedule
and rights to  acceleration  thereof,  and all other terms and conditions of the
awards.

     8.2 Terms and Conditions.  Each Restricted  Stock award shall be subject to
the following terms and conditions:

          (a) Certificates.  Restricted Stock, when issued,  will be represented
     by a stock certificate or certificates registered in the name of the Holder
     to  whom  such  Restricted  Stock  shall  have  been  awarded.  During  the
     Restriction Period,  certificates representing the Restricted Stock and any
     securities  constituting  Retained  Distributions  (as defined below) shall
     bear a legend to the effect that  ownership  of the  Restricted  Stock (and
     such Retained  Distributions),  and the enjoyment of all rights appurtenant
     thereto, are subject to the restrictions,  terms and conditions provided in
     the Plan and the  Agreement.  Such  certificates  shall be deposited by the
     Holder with the Company, together with stock powers or other instruments of
     assignment,  each  endorsed  in blank,  which will  permit  transfer to the
     Company of all or any portion of the  Restricted  Stock and any  securities
     constituting  Retained  Distributions that shall be forfeited or that shall
     not become vested in accordance with the Plan and the Agreement.

          (b) Rights of Holder.  Restricted  Stock shall  constitute  issued and
     outstanding shares of Common Stock for all corporate  purposes.  The Holder
     will have the right to vote such  Restricted  Stock,  to receive and retain
     all regular cash dividends and other cash equivalent  distributions  as the
     Board  may in its sole  discretion  designate,  pay or  distribute  on such
     Restricted Stock and to exercise all other rights, powers and privileges of
     a holder of Common Stock with respect to such  Restricted  Stock,  with the
     exceptions  that (i) the Holder  will not be  entitled  to  delivery of the
     stock certificate or certificates  representing such Restricted Stock until
     the  Restriction  Period  shall have  expired and unless all other  vesting
     requirements  with  respect  thereto  shall have been  fulfilled;  (ii) the
     Company  will  retain  custody  of the stock  certificate  or  certificates
     representing  the Restricted  Stock during the  Restriction  Period;  (iii)
     other than regular cash dividends and other cash  equivalent  distributions
     as the Board may in its sole discretion designate,  pay or distribute,  the
     Company will retain custody of all distributions ("Retained Distributions")
     made or declared  with respect to the  Restricted  Stock (and such Retained
     Distributions  will  be  subject  to  the  same  restrictions,   terms  and
     conditions as are applicable to the  Restricted  Stock) until such time, if
     ever,  as  the  Restricted  Stock  with  respect  to  which  such  Retained
     Distributions  shall have been made,  paid or  declared  shall have  become
     vested and with respect to which the Restriction Period shall have expired;
     (iv) a breach of any of the restrictions,  terms or conditions contained in
     this Plan or the Agreement or otherwise  established  by the Committee with
     respect to any  Restricted  Stock or  Retained  Distributions  will cause a
     forfeiture of such  Restricted  Stock and any Retained  Distributions  with
     respect thereto.

                                       8

<PAGE>



          (c) Vesting; Forfeiture. Upon the expiration of the Restriction Period
     with respect to each award of Restricted  Stock and the satisfaction of any
     other applicable restrictions, terms and conditions (i) all or part of such
     Restricted  Stock shall become vested in  accordance  with the terms of the
     Agreement,   subject  to  Section  11,   below,   and  (ii)  any   Retained
     Distributions  with respect to such Restricted Stock shall become vested to
     the extent that the  Restricted  Stock  related  thereto  shall have become
     vested,  subject  to  Section  11,  below.  Any such  Restricted  Stock and
     Retained  Distributions  that do not vest shall be forfeited to the Company
     and the Holder  shall not  thereafter  have any rights with respect to such
     Restricted  Stock  and  Retained  Distributions  that  shall  have  been so
     forfeited.


Section 9. Deferred Stock.

     9.1  Grant.  Shares of  Deferred  Stock may be awarded  either  alone or in
addition to other awards granted under the Plan. The Committee  shall  determine
the  eligible  persons to whom and the time or times at which grants of Deferred
Stock shall be awarded,  the number of shares of Deferred Stock to be awarded to
any person, the duration of the period (the "Deferral Period") during which, and
the conditions under which, receipt of the shares will be deferred,  and all the
other terms and conditions of the awards.

     9.2 Terms and Conditions. Each Deferred Stock award shall be subject to the
following terms and conditions:

          (a)  Certificates.  At the  expiration of the Deferral  Period (or the
     Additional  Deferral  Period  referred to in Section  9.2 (d) below,  where
     applicable),  share  certificates  shall be  issued  and  delivered  to the
     Holder, or his legal  representative,  representing the number equal to the
     shares covered by the Deferred Stock award.

          (b) Rights of Holder.  A person  entitled  to receive  Deferred  Stock
     shall not have any rights of a  shareholder  by virtue of such award  until
     the  expiration  of the  applicable  Deferral  Period and the  issuance and
     delivery of the certificates  representing  such Stock. The shares of Stock
     issuable  upon  expiration  of the  Deferral  Period  shall  not be  deemed
     outstanding by the Company until the expiration of such Deferral Period and
     the issuance and delivery of such Stock to the Holder.

          (c) Vesting;  Forfeiture.  Upon the expiration of the Deferral  Period
     with respect to each award of Deferred  Stock and the  satisfaction  of any
     other  applicable  restrictions,  terms and  conditions all or part of such
     Deferred  Stock shall  become  vested in  accordance  with the terms of the
     Agreement,  subject to Section 11, below. Any such Deferred Stock that does
     not vest  shall be  forfeited  to the  Company  and the  Holder  shall  not
     thereafter have any rights with respect to such Deferred Stock.

          (d)  Additional  Deferral  Period.  A Holder may  request  to, and the
     Committee may at any time, defer the receipt of an award (or an installment
     of an award) for an additional  specified period or until a specified event
     (the "Additional  Deferral  Period").  Subject to any exceptions adopted by
     the Committee,  such request must generally be made at least one year prior
     to expiration of the Deferral Period for such Deferred Stock award (or such
     installment).

                                       9

<PAGE>



Section 10.  Other Stock-Based Awards.

     10.1 Grant and Exercise.  Other Stock-Based Awards may be awarded,  subject
to limitations  under applicable law, that are denominated or payable in, valued
in whole or in part by  reference  to, or  otherwise  based on, or  related  to,
shares of Common Stock,  as deemed by the  Committee to be  consistent  with the
purposes of the Plan, including, without limitation,  purchase rights, shares of
Common Stock awarded which are not subject to any  restrictions  or  conditions,
convertible or exchangeable debentures,  or other rights convertible into shares
of Common Stock and awards  valued by reference to the value of securities of or
the  performance  of specified  Subsidiaries.  Other  Stock-Based  Awards may be
awarded  either alone or in addition to or in tandem with any other awards under
this Plan or any other plan of the Company.

     10.2  Eligibility  for  Other  Stock-Based   Awards.  The  Committee  shall
determine the eligible  persons to whom and the time or times at which grants of
such  other  stock-based  awards  shall be made,  the number of shares of Common
Stock to be awarded pursuant to such awards,  and all other terms and conditions
of the awards.

     10.3 Terms and Conditions. Each Other Stock-Based Award shall be subject to
such terms and  conditions  as may be determined by the Committee and to Section
11, below.


Section 11. Accelerated Vesting and Exercisability.

         If (i)  any  person  or  entity  other  than  the  Company  and/or  any
shareholders  of the Company as of the Effective Date acquire  securities of the
Company  (in one or more  transactions)  having 25% or more of the total  voting
power of all the Company's  securities  then  outstanding  and (ii) the Board of
Directors  of  the  Company  does  not  authorize  or  otherwise   approve  such
acquisition,  then, the vesting  periods of any and all Options and other awards
granted and outstanding under the Plan shall be accelerated and all such Options
and awards will  immediately  and  entirely  vest,  and the  respective  holders
thereof will have the  immediate  right to purchase  and/or  receive any and all
Stock subject to such Options and awards on the terms set forth in this Plan and
the respective agreements respecting such Options and awards.


Section 12. Amendment and Termination.

         The Board may at any time, and from time to time, amend, alter, suspend
or discontinue any of the provisions of the Plan, but no amendment,  alteration,
suspension  or  discontinuance  shall be made which would impair the rights of a
Holder  under any  Agreement  theretofore  entered into  hereunder,  without the
Holder's consent.

                                       10



<PAGE>

Section 13.  Term of Plan.

     13.1  Effective  Date.  The Plan shall be  effective as of January 27, 1998
("Effective   Date"),   subject  to  adoption  of  the  Plan  by  the  Company's
shareholders within one year of the Effective Date.

     13.2  Termination  Date.  Unless  terminated by the Board,  this Plan shall
continue to remain  effective  until such time no further  awards may be granted
and all awards granted under the Plan are no longer outstanding. Notwithstanding
the  foregoing,  grants of Incentive  Stock  Options may only be made during the
ten-year period following the Effective Date.


Section 14. General Provisions.

     14.1  Written  Agreements.  Each  award  granted  under  the Plan  shall be
confirmed by, and shall be subject to the terms of the Agreement executed by the
Company and the Holder.  The  Committee  may  terminate any award made under the
Plan if the  Agreement  relating  thereto is not  executed  and  returned to the
Company within ten days after the Agreement has been delivered to the Holder for
his or her execution.

     14.2  Unfunded  Status  of Plan.  The Plan is  intended  to  constitute  an
"unfunded"  plan for  incentive and deferred  compensation.  With respect to any
payments not yet made to a Holder by the Company, nothing contained herein shall
give any such  Holder  any  rights  that are  greater  than  those of a  general
creditor of the Company.

     14.3 Employees.

          (a) Engaging in Competition With the Company.  In the event a Holder's
     employment  with the Company or a Subsidiary is  terminated  for any reason
     whatsoever,  and within one year after the date thereof such Holder accepts
     employment  with any  competitor  of, or otherwise  engages in  competition
     with, the Company, the Committee, in its sole discretion,  may require such
     Holder to return to the Company the  economic  value of any award which was
     realized or obtained by such Holder at any time during the period beginning
     on that  date  which  is six  months  prior  to the  date of such  Holder's
     termination of employment with the Company.

          (b) Termination for Cause.  The Committee may, in the event a Holder's
     employment with the Company or a Subsidiary is terminated for cause,  annul
     any award granted under this Plan to such employee and, in such event,  the
     Committee, in its sole discretion, may require such Holder to return to the
     Company the  economic  value of any award which was realized or obtained by
     such Holder at any time during the period  beginning  on that date which is
     six months prior to the date of such  Holder's  termination  of  employment
     with the Company.

          (c) No Right of  Employment.  Nothing  contained in the Plan or in any
     award  hereunder  shall be  deemed  to  confer  upon any  Holder  who is an
     employee of the Company or any Subsidiary any right to continued employment
     with the Company or any Subsidiary,  nor shall it interfere in any way with
     the right of the Company or any  Subsidiary to terminate the  employment of
     any Holder who is an employee at any time.

     14.4  Investment  Representations.  The  Committee  may require each person
acquiring  shares of Stock  pursuant to a Stock  Option or other award under the
Plan to  represent  to and agree with the Company in writing  that the Holder is
acquiring the shares for investment without a view to distribution thereof.

                                       11

<PAGE>




     14.5 Additional Incentive Arrangements. Nothing contained in the Plan shall
prevent the Board from adopting such other or additional incentive  arrangements
as it may deem desirable,  including,  but not limited to, the granting of Stock
Options and the awarding of stock and cash  otherwise  than under the Plan;  and
such  arrangements  may be either  generally  applicable or  applicable  only in
specific cases.

     14.6 Withholding  Taxes. Not later than the date as of which an amount must
first be  included  in the gross  income of the  Holder for  federal  income tax
purposes  with  respect to any option or other award under the Plan,  the Holder
shall pay to the Company,  or make  arrangements  satisfactory  to the Committee
regarding  the  payment  of,  any  federal,  state and  local  taxes of any kind
required by law to be withheld or paid with respect to such amount. If permitted
by the Committee,  tax  withholding or payment  obligations  may be settled with
Common Stock,  including  Common Stock that is part of the award that gives rise
to the  withholding  requirement.  The obligations of the Company under the Plan
shall be conditioned  upon such payment or  arrangements  and the Company or the
Holder's  employer (if not the Company) shall,  to the extent  permitted by law,
have the right to deduct any such taxes from any  payment of any kind  otherwise
due to the Holder from the Company or any Subsidiary.

     14.7  Governing  Law.  The  Plan and all  awards  made  and  actions  taken
thereunder shall be governed by and construed in accordance with the laws of the
State of New York (without regard to choice of law provisions).

     14.8 Other  Benefit  Plans.  Any award  granted under the Plan shall not be
deemed compensation for purposes of computing benefits under any retirement plan
of the Company or any  Subsidiary  and shall not affect any  benefits  under any
other benefit plan now or subsequently in effect under which the availability or
amount of benefits is related to the level of compensation  (unless  required by
specific reference in any such other plan to awards under this Plan).

     14.9  Non-Transferability.  Except as otherwise  expressly  provided in the
Plan,  no right or  benefit  under the Plan may be  alienated,  sold,  assigned,
hypothecated, pledged, exchanged, transferred,  encumbranced or charged, and any
attempt to alienate,  sell, assign,  hypothecate,  pledge,  exchange,  transfer,
encumber or charge the same shall be void.

     14.10  Applicable  Laws. The obligations of the Company with respect to all
Stock  Options and awards under the Plan shall be subject to (i) all  applicable
laws, rules and regulations and such approvals by any  governmental  agencies as
may be required,  including,  without limitation, the Securities Act of 1933, as
amended,  and (ii) the rules and regulations of any securities exchange on which
the Stock may be listed.

     14.11  Conflicts.  If any of the  terms  or  provisions  of the  Plan or an
Agreement  (with  respect  to  Incentive   Stock  Options)   conflict  with  the
requirements of Section 422 of the Code, then such terms or provisions  shall be
deemed  inoperative to the extent they so conflict with the requirements of said
Section 422 of the Code.  Additionally,  if this Plan or any Agreement  does not
contain any  provision  required to be included  herein under Section 422 of the
Code, such provision shall be deemed to be incorporated  herein and therein with
the same force and effect as if such provision had been set out at length herein
and therein.  If any of the terms or provisions  of any Agreement  conflict with
any terms or  provision  of the Plan,  then such  terms or  provisions  shall be

                                       12


<PAGE>


deemed  inoperative to the extent they so conflict with the  requirements of the
Plan. Additionally,  if any Agreement does not contain any provision required to
be  included  therein  under  the  Plan,  such  provision  shall be deemed to be
incorporated  therein  with the same force and effect as if such  provision  had
been set out at length therein.

     14.12  Non-Registered  Stock.  The shares of Stock to be distributed  under
this  Plan  have not  been,  as of the  Effective  Date,  registered  under  the
Securities  Act  of  1933,  as  amended,  or any  applicable  state  or  foreign
securities  laws and the Company has no obligation to any Holder to register the
Stock or to assist  the  Holder  in  obtaining  an  exemption  from the  various
registration  requirements,  or to  list  the  Stock  on a  national  securities
exchange.

                                       13

<PAGE>

                          BIG CITY BAGELS, INC. - PROXY
                       Solicited By The Board Of Directors
                 for Annual Meeting To Be Held on June 19, 1998

 P   The  undersigned  shareholder(s)  of BIG  CITY  BAGELS,  INC.,  a New  York
     corporation ("Company"),  hereby appoints Mark Weinreb and Jerry Rosner, or
     any of them, with full power of substitution and to act without the others,
     as the agents, attorneys and proxies of the undersigned, to vote the shares
     standing  in  the  name  of  the  undersigned  at  the  Annual  Meeting  of
     Shareholders  of the  Company  to be  held  on  June  19,  1998  and at all
 R   adjournments  thereof.  This  proxy  will be voted in  accordance  with the
     instructions  given below. If no instructions are given, this proxy will be
     voted FOR all of the following proposals:

 O   1.   Election of the following Directors:

 X   FOR all nominees listed below except   WITHHOLD AUTHORITY to vote
     as marked to the contrary below  |_|   for all nominees listed below   |_|

 Y   Mark Weinreb      Jerry Rosner       Stanley Weinreb       Stanley Raphael

     INSTRUCTIONS:  To withhold authority to vote for any individual nominee, 
                     write that nominee's name in the space below.

                    -----------------------------------------------------

     2.   Approval of the Company's 1998 Performance Equity Plan:

     FOR  |_|                    AGAINST  |_|                     ABSTAIN  |_|

     3.   Authorization  of  an  amendment  to  the  Company's   Certificate  of
          Incorporation  to  implement a reverse  stock  split of the  Company's
          Common Stock of between  one-for-two  up to one-for- five, at any time
          within  one  year  after  shareholder  approval  of this  proposal  is
          obtained at the Annual Meeting,  with the timing and exact ratio to be
          determined in the sole discretion of the Board of Directors:

     FOR  |_|                    AGAINST  |_|                     ABSTAIN  |_|

     4.   Authorization  of the  issuance,  in the  discretion  of the  Board of
          Directors,  at any time or from  time to time  within  one year  after
          shareholder  approval  of this  proposal  is  obtained  at the  Annual
          Meeting of up to 5,000,000 shares of Common Stock on a pre-split basis
          at a purchase  price  reflecting  a discount  of up to 50% of the fair
          market value of the Common Stock on the date of issuance:

     FOR  |_|                    AGAINST  |_|                     ABSTAIN  |_|

     5.   In their  discretion,  the  proxies are  authorized  to vote upon such
          other  business  as may come  before the  meeting  or any  adjournment
          thereof.

                                    Dated ____________________________, 1998


                                    --------------------------------------
                                                Signature

                                    --------------------------------------
                                            Signature if held jointly

                    Please sign exactly as name appears  above.  When shares are
                    held by joint  tenants,  both should  sign.  When signing as
                    attorney,  executor,  administrator,  trustee  or  guardian,
                    please  give full title as such.  If a  corporation,  please
                    sign in full corporate name by President or other authorized
                    officer.  If a partnership,  please sign in partnership name
                    by authorized person.






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