BIG CITY BAGELS INC
10QSB, 1998-11-13
EATING PLACES
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

   X     Quarterly  report under Section 13 or 15(d) of the Securities  Exchange
         Act of 1934 for the quarterly period ended September 30, 1998

______   Transition  report  pursuant  to Section  13 or 15(d) of the Securities
         Exchange Act of 1934

         For the transition period from ________________ to __________________

                           Commission File number   0-28058

                              BIG CITY BAGELS, INC.
          --------------------------------------------------------------
        (Exact Name of Small Business Issuer as Specified in its Charter)

         New York                                      11-3137508
- -------------------------------                     ------------------
(State or Other Jurisdiction of                     (I.R.S. Employer
 Incorporation of Organization)                     Identification No.)

                     99 Woodbury Road, Hicksville, NY 11801
                    ---------------------------------------
                    (Address of Principal Executive Offices)

                                 (516) 932-5050
                  ---------------------------------------------  
                 (Issuer's Telephone Number Including Area Code)

              ----------------------------------------------------
              (Former Name, Former Address and Former Fiscal Year,
                         If Changed Since Last Report)


Check whether the issuer:  (1) filed all reports required to be filed by Section
13 or 15 (d) of the  Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes X   No ___

State the number of shares outstanding of each of the issuer's classes of common
equity, as of the latest  practicable date: At November 10, 1998, the issuer had
outstanding 1,431,712 shares of Common stock, par value $.001 per share.




<PAGE>

PART I.  FINANCIAL INFORMATION
Item 1.   Financial Statements          

BIG CITY BAGELS, INC. AND SUBSIDIARY
BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                                  September 30,            December 31,
                                                                                      1998                    1997
                                                                                      ----                    ----
                                                          ASSETS
<S>                                                                             <C>                     <C>               
Current assets:
      Cash and cash equivalents...............................................  $        1,346,799      $        4,118,031
      Accounts receivable.....................................................             196,108                 104,190
      Inventory...............................................................              51,506                  43,868
      Prepaid expenses and other current assets...............................             109,870                  41,133
                                                                                ------------------     -------------------
           Total current assets...............................................           1,704,283               4,307,222

      Fixed assets, net of accumulated depreciation...........................             769,325                 611,095
      Intangible assets, net of accumulated amortization......................             154,777                  23,267
      Security deposits and other assets......................................             109,917                 220,380
                                                                                ------------------     -------------------
           TOTAL..............................................................  $        2,738,302      $        5,161,964
                                                                                ==================     ===================

                                                       LIABILITIES
 Current liabilities:
       Capital lease obligations...............................................  $          41,790      $           38,862
      Unearned franchise fee income...........................................             213,500                 278,500
      Accounts payable........................................................             319,533                 287,138
      Accrued expenses........................................................              56,796                  74,206
                                                                                ------------------     -------------------
           Total current liabilities..........................................             631,619                 678,706

      Deferred rent payable...................................................                   0                   7,795
      Capital lease obligations, noncurrent...................................              35,592                  57,235
                                                                                ------------------     -------------------
           Total liabilities..................................................             667,211                 743,736
                                                                                ------------------     -------------------

STOCKHOLDERS' EQUITY
Convertible  (redeemable)  preferred  stock;  $.001 par value;  1,000,000 shares
   authorized;  247,940 and 265,000  shares issued and  outstanding at September
   30, 1998 and December 31, 1997,  respectively  (liquidation  value $3,099,250
   and $3,312,500, respectively)..............................................                 248                     265
Common stock; $.001 par value; 25,000,000 shares authorized;
    1,495,092 and 1,268,694 shares issued at September 30, 1998
    and December 31, 1997, respectively....................................                  1,495                   1,269
Additional paid-in capital.................................................             10,124,484               9,682,264
Treasury stock (63,380 shares, at cost)....................................                (64,134)                      0
Accumulated deficit........................................................             (7,991,002)             (5,258,070)
Unearned portion of compensatory stock....................................                       0                  (7,500)
                                                                                ------------------     -------------------
     Total stockholders' equity............................................              2,071,091               4,418,228
                                                                                ------------------     -------------------
     TOTAL.................................................................      $       2,738,302      $        5,161,964
                                                                                ==================     ===================
</TABLE>


    The accompanying notes are an integral part of the financial statements.

                                       -2-

<PAGE>

BIG CITY BAGELS, INC. AND SUBSIDIARY 
STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
                                                                Nine Months Ended                         Three Months Ended
                                                       September 30,         September 30,        September 30,        September 30,
                                                            1998                 1997                  1998                1997
                                                            ----                 ----                  ----                ----
<S>                                               <C>               <C>                  <C>                   <C>                
REVENUES:
Product sales by company-owned stores             $    1,769,702    $       1,279,682    $          411,679    $           398,267
Product sales to franchisees and others                  550,773              506,901               190,813                172,775
Franchise fees                                           124,500              151,000                     0                 91,000
Royalty income                                           158,622              124,679                57,217                 37,036
Interest and other income                                121,373               37,804                37,225                  6,815
                                                  --------------    -----------------    ------------------    -------------------
     Total revenues                                    2,724,970            2,100,066               696,934                705,893
                                                  --------------    -----------------    ------------------    -------------------
                                                     
COSTS AND EXPENSES:
                                                     
Cost of sales                                          1,173,205            1,052,944               327,558                351,234
Selling, general and administrative
   expenses                                            3,698,975            3,013,432             1,049,232                865,915
Interest expense                                          10,875               33,176                 2,946                  8,592
Write-off of intangible assets                           572,195                    0                     0                      0
                                                  --------------    -----------------    ------------------    -------------------
     Total costs and expenses                          5,455,250            4,099,552             1,379,736              1,225,741
                                                  --------------    -----------------    ------------------    -------------------
                                                 
NET (LOSS)                                        $   (2,730,280)    $     (1,999,486)    $        (682,802)    $         (519,848)
                                                  ===============    =================    ==================    ===================

Basic and diluted net (loss) per common
   share                                          $        (2.00)    $          (1.97)    $           (0.47)    $            (0.49)
                                                  ===============    =================    ==================    ===================
Weighted average common shares
   outstanding                                         1,366,208            1,013,165             1,450,382              1,066,370
                                                  ===============    =================    ==================    ===================
</TABLE>





    The accompanying notes are an integral part of the financial statements.

                                       -3-

<PAGE>
BIG CITY BAGELS, INC. AND SUBSIDIARY
STATEMENT OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                                                                      
                                                                                                       Unearned Portion of
                                 Preferred Stock     Common Stock                                      Compensatory Stock
                                 ---------------   ---------------                                     -------------------  
                                                                      Additional
                                  Shares  Amount   Shares    Amount     Paid-In   Accumulated  Treasury  Shares  Amount     Total
                                                                        Capital    Deficit       Stock
                                  -------  -----  ---------  -------  ----------- -----------   --------  ----- ------- -----------
<S>                               <C>      <C>    <C>        <C>      <C>          <C>          <C>       <C>   <C>      <C>       
BALANCE, January 1, 1998          265,000  $ 265  1,268,694  $ 1,269  $ 9,682,264  $(5,258,070)           3,000 $(7,500) $4,418,228
Issuance of common stock
    for acquisition of assets                        73,064       73      444,927                                           445,000
Purchase of treasury stock                                                                       $(64,134)                  (64,134)
Shares issued as
    compensation                                      4,988        5       26,495                                            26,500
Preferred stock converted
    to common stock               (17,060)  (17)    143,335      143         (126)
Amortization of
    compensatory stock                                                                                            7,500       7,500
Registration costs - related
 to December 1997 private
 placement                                                                (31,723)                                          (31,723)
Stock dividends                                       5,011        5        2,647      (2,652)
Net loss                                                                           (2,730,280)                           (2,730,280)
                                  -------  -----  ---------  -------  ----------- -----------   --------  ----- ------- -----------
BALANCE, September 30, 1998       247,940  $ 248  1,495,092  $ 1,495  $10,124,484 $(7,991,002)  $(64,134) 3,000 $     0 $ 2,071,091
                                  =======  =====  =========  =======  =========== ===========   ========  ===== ======= ===========
</TABLE>





    The accompanying notes are an integral part of the financial statements.


                                       -4-

<PAGE>



                      BIG CITY BAGELS, INC. AND SUBSIDIARY
                              CASH FLOWS STATEMENTS
                     FOR THE NINE MONTHS ENDED SEPTEMBER 30,
<TABLE>
<CAPTION>
                                                                                     1998                        1997
                                                                                     ----                        ----
<S>                                                                        <C>                      <C>                
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss.................................................................. $         (2,730,280)     $       (1,999,486)
                                                                           --------------------     -------------------

Adjustments to reconcile net loss to net cash used in operating activities:
   Depreciation and amortization..........................................              140,175                 182,645
   Write off of intangible assets.........................................              572,195                       0
   Issuance of common stock for compensation and
        professional services.............................................               34,000                  22,500
   Gain on sale of equipment..............................................              (18,730)                      0
   (Increase) Decrease in:
     Accounts receivable..................................................              (91,918)                (65,906)
     Inventory............................................................               (7,638)                 14,521
     Interest receivable on U.S. Treasury bills...........................                    0                  21,135
     Prepaid expenses and other current assets............................              (68,737)                  9,143
   Increase (Decrease) in:
     Unearned franchise fee income........................................              (65,000)                 14,750
     Deferred rent payable................................................               (7,795)                 (8,586)
     Accounts payable.....................................................               32,395                  11,249
     Accrued expenses.....................................................              (17,410)                (13,243)
                                                                           --------------------     -------------------
Total adjustments.........................................................              501,537                 188,208
                                                                           --------------------     -------------------
Net cash used in operating activities.....................................           (2,228,743)             (1,811,278)
                                                                           --------------------     -------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Acquisition of franchise store.........................................                    0                 (75,000)
   Purchases of fixed and intangible assets...............................             (691,448)                (32,244)
   Sale of fixed assets...................................................              153,068                       0
   Decrease (Increase) in security deposits and other assets..............              110,463                 (13,459)
   Purchase of United States Treasury bills...............................                    0                (243,880)
   Sales of United States Treasury bills..................................                    0               1,219,691
   Purchase of treasury stock.............................................              (64,134)                      0
                                                                           --------------------     -------------------
Net cash (used in) provided by investing activities.......................             (492,051)                855,108
                                                                           --------------------     -------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Net proceeds from exercise of warrants.................................                    0               1,691,402
   Proceeds from exercise of unit purchase option.........................                    0                 540,000
   Registration costs.....................................................              (31,723)                      0
   Repayment of stockholder loans.........................................                    0                 (65,655)
   Repayment of notes payable.............................................              (18,715)                (37,263)
                                                                           --------------------     -------------------
Net cash (used in) provided by financing activities.......................              (50,438)              2,128,484
                                                                           --------------------     -------------------

NET (DECREASE) INCREASE IN CASH...........................................           (2,771,232)              1,172,314
Cash, beginning of period................................................. $          4,118,031      $          654,856
                                                                           ====================     ===================
Cash, end of period....................................................... $          1,346,799      $        1,827,170
                                                                           ====================     ===================
</TABLE>



                            (Continued on next page)



                                       -5-

<PAGE>



                      BIG CITY BAGELS, INC. AND SUBSIDIARY
                        CASH FLOWS STATEMENTS (CONTINUED)
                     FOR THE NINE MONTHS ENDED SEPTEMBER 30,

Supplemental disclosure of non-cash activities:

<TABLE>
<CAPTION>

<S>                                                                                      <C>                      <C>             
      Cash paid during the year for:                                                            1998              1997
                                                                                                ----              ----
         Interest.......................................................................   $        7,920     $      32,510
         Income taxes....................................................................           6,450             3,500

In February  1997, the Company  acquired all of the assets of a franchise  store
for the following:
         Forgiveness of outstanding accounts receivable...................................................... $       8,796
         Issuance of 1,653 shares of common stock............................................................         8,264
                                                                                                              -------------
                                                                                                                     17,060
         Cash paid...........................................................................................        75,000
                                                                                                              -------------
                   Total amount attributed to fixed assets................................................... $      92,060
                                                                                                              =============

                                                                                                         
     Assets purchased by the issuance of 73,064
        shares of common stock...........................................................  $      445,000
     Cash paid...........................................................................         386,466
                                                                                           --------------

         Total amount attributed to fixed and intangible assets..........................  $      831,466
                                                                                           ==============
</TABLE>











    The accompanying notes are an integral part of the financial statements.

                                       -6-

<PAGE>



                      BIG CITY BAGELS, INC. AND SUBSIDIARY
                          NOTES TO FINANCIAL STATEMENTS

(NOTE A) -        The Company and Basis of Presentation:

                  The Company  operates and  franchises  retail bagel stores and
                  sells its products  wholesale to commercial  accounts and food
                  service operators.

                  The information herein is unaudited.  However,  in the opinion
                  of  management,  such  information  reflects  all  adjustments
                  (consisting  only of normal recurring  accruals)  necessary to
                  make the financial statements not misleading. Additionally, it
                  should be noted that the accompanying  financial statements do
                  not purport to contain complete disclosures in conformity with
                  generally accepted accounting principles.

                  The results of operations  for the three and nine months ended
                  September  30,  1998  are not  necessarily  indicative  of the
                  results of  operations  for the full year ending  December 31,
                  1998. These statements  should be read in conjunction with the
                  Company's financial statements for the year ended December 31,
                  1997 appearing in the Company's Annual Report on Form 10- KSB.

                  On June 23, 1998, the Company effected a one-for-five  reverse
                  stock  split  of the  Company's  Common  Stock  (the  "Reverse
                  Split"). All per-share data and references to number of shares
                  have   been   retroactively   restated   in  these   financial
                  statements.  The Reverse  Split  affected  the holders of each
                  class of  warrants  and  options  outstanding  insofar  as the
                  exercise price of each warrant was adjusted upward by a factor
                  of five and the number of shares of common stock issuable upon
                  exercise of each warrant were reduced by a factor of five.

(NOTE B) -        Acquisitions and Sales:

                  In January 1998, BCNY, Inc., a wholly-owned  subsidiary of the
                  Company,  acquired  all the  assets of an  unaffiliated  bagel
                  store  located  in New  York  City.  The  purchase  price  was
                  $700,000  for which the  Company  paid the seller  $275,000 in
                  cash and  $425,000  by the  issuance  of 69,299  shares of the
                  Company's common stock at fair value ($425,000).

                  In February 1998, BCNY, Inc.  acquired  certain  equipment and
                  was assigned a lease of an unaffiliated  restaurant located in
                  New York  City.  The  purchase  price  was  $80,000  for which
                  approximately   $50,000  is   attributable  to  the  equipment
                  purchased.  The Company paid $60,000 in cash and the remaining
                  $20,000  was  paid by the  issuance  of  3,765  shares  of the
                  Company's common stock at fair value ($20,000).

                  In  February  1998,  the  Company  sold  the  franchise  store
                  repurchased during 1997 for $50,000 in cash,  representing the
                  carrying  value of the  franchise,  plus $5,147 for  inventory
                  located in the store.

                  In June 1998,  the  Company  sold one of its retail  stores in
                  Costa  Mesa,   California   for  $75,000  in  cash  to  a  new
                  franchisee.



                                       -7-

<PAGE>



                      BIG CITY BAGELS, INC. AND SUBSIDIARY
                          NOTES TO FINANCIAL STATEMENTS



(NOTE C) -        Conversion of Preferred Stock

                  Through  September 30, 1998,  17,060 shares of preferred stock
                  have been  converted  into  143,335  shares of common stock at
                  conversion  rates  ranging  from  $.2585 to $.50625 per share.
                  Upon  conversion,   the  preferred  stockholders  received  an
                  aggregate of $2,652 of dividends,  which the Company paid with
                  5,011 shares of common stock.

(NOTE D) -        Common Stock Options:

                  Pursuant to the Company's 1996 Performance  Equity Plan ("1996
                  Plan"), on March 31st of each calendar year during the term of
                  the 1996 Plan, assuming there are enough shares then available
                  for  grant  under the 1996  Plan,  each  person  who is then a
                  director  of the  Company  will be  awarded  stock  options to
                  purchase 2,000 shares of common stock at the fair market value
                  thereof (as determined in accordance with the 1996 Plan),  all
                  of which options are immediately exercisable as of the date of
                  grant and have a term of ten years.  These are the only awards
                  which may be granted to a director  of the  Company  under the
                  1996 Plan.  On March 31,  1998,  the  directors of the Company
                  were granted  options to purchase an aggregate of 8,000 shares
                  of common stock at an exercise price of $4.6875 per share.


(NOTE E)  -       Employment Agreements:

                  On August 21, 1998, the Company  entered into  an  Amended and
                  Restated  Employment   Agreement  with   Mark   Weinreb,   the
                  Company's   Chairman  and   Chief  Executive   Officer.    The
                  amendment  extended Mr.  Weinreb's  employment  term  for  one
                  year  until  December  31, 1999 and  provides  for a salary at
                  the rate of  $200,000  per annum.  The amendment also provides
                  that if (i) the  Company  terminates Mr. Weinreb's  employment
                  without   cause,   (ii)  the   Company   fails  to  renew  his
                  employment  agreement  for  one  additional  year or (iii) Mr.
                  Weinreb elects to  terminate  his employment for "good reason"
                  (as defined  in the  agreement), then Mr. Weinreb will receive
                  a lump  sum  cash  payment  of  $200,000.  In   addition,  the
                  Company granted to Mr. Weinreb an option under  the  Company's
                  1998  Performance  Equity Plan to purchase  100,000  shares of
                  Common  Stock at an exercise  price of $1.00  per  share.  The
                  option   is    immediately   exercisable   and   will   remain
                  exercisable until August 2008.

                                       -8-

<PAGE>



ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          AND RESULTS OF OPERATIONS

          The following  discussion  and analysis  should be read in conjunction
with the Company's financial statements and the notes thereto. The discussion of
results,  causes and trends should not be construed to imply any conclusion that
such results or trends will necessarily continue in the future.

Forward-Looking Statements

          When used in the Form 10-QSB and in future filings by the Company with
the  Securities  and  Exchange  Commission,  the words or phrases  "will  likely
result,"  "management  expects"  or  "the  Company  expects,"  "will  continue,"
"estimated"  or similar  expressions  are intended to identify  "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of  1995.  Readers  are  cautioned  not to  place  undue  reliance  on any  such
forward-looking  statements,  each of which speak only as of the date made. Such
statements  are  subject to certain  risks and  uncertainties  that could  cause
actual results to differ materially from historical earnings and those presently
anticipated or projected.  The Company has no obligation to publicly release the
results of any revisions which may be made to any forward-looking  statements to
reflect anticipated or unanticipated events or circumstances occurring after the
date of such statements.


Results of Operations

          Revenues for the three and nine months ended  September  30, 1998 were
$696,934 and  $2,724,970,  respectively,  a 1% decrease  and 30%  increase  from
revenues  of  $705,893  and  $2,100,066  for the  three  and nine  months  ended
September 30, 1997. The decrease in revenue for the quarter was  attributable to
the temporary  closing of a  Company-owned  store for renovation and the Company
not  recognizing  any  franchise  fees.  The  increase for the nine months ended
September 30, 1998 was attributable to gains in the following  areas:  store and
commissary  product sales,  royalty income and interest and other income.  Store
and commissary product sales increased by $31,450 and $533,892,  respectively, a
6% and 30% increase,  to $602,492 and  $2,320,475  for the three and nine months
ended  September  30, 1998 from $571,042 and  $1,786,583  for the three and nine
months  ended  September  30,  1997.  This  increase  was  primarily  due to the
acquisition  of one new store in January  1998 and the  growth of the  wholesale
business.  Franchise fee revenues for the three and nine months ended  September
30,  1998 were $0 and  $124,500,  respectively,  as  compared  with  $91,000 and
$151,000 of franchise fee revenues for the three and nine months ended September
30,  1997,  due to the fact that more  stores  opened  during the three and nine
months ended September 30, 1997. Revenue under franchise agreements generally is
recognized  when the  franchise  stores are opened.  The  Company  has  unearned
franchise fee income of $213,500 at September 30, 1998,  compared to $278,500 at
September 30, 1997 due to related  franchise store openings and no new franchise
sales.  Unearned franchise fee income represents  non-refundable  franchise fees
which will be recognized as revenue as the related  franchise stores are opened.
Royalty income increased by $20,181 and $33,943,  or 54% and 27%, to $57,217 and
$158,622 for the three and nine months ended  September  30, 1998,  from $37,036
and $124,679 for the three and nine months ended  September  30, 1997.  This was
due to  the  maturing  of  operations  of  existing  franchise  stores  and  the
commencement of operations of new franchise stores that opened in 1998. Interest
income for the three and nine months  ended  September  30, 1998 was $19,925 and
$88,909,  respectively,  a 192%  increase  and 135%  increase  from the interest
income for the three and nine months ended  September 30, 1997.  Interest income
resulted from the cash proceeds of the Company's  private placement of preferred
stock in December  1997,  and the exercise of the  Company's  Class A Redeemable
Common Stock Purchase  Warrants ("Class A Warrants"),  Class B Redeemable Common
Stock  Purchased  Warrants  ("Class B Warrants") and the Unit Purchase Option in
1997, which were deposited into interest bearing accounts.

          During the nine months ended  September 30, 1998, the Company  entered
into one new franchise agreement as compared to two franchise agreements and two
franchise  area  development  agreements  (one  three-store  agreement  and  one
seven-store agreement) for the nine months ended September 30, 1997.

                                       -9-

<PAGE>



          Cost of sales were $327,558 and $1,173,205,  representing  54% and 51%
of net sales for the three and nine months ended September 30, 1998, compared to
$351,234  and  $1,052,944  or 62% and 59% of net  sales  for the  three and nine
months ended  September 30, 1997.  The decrease in cost of sales as a percentage
of sales was primarily attributable to an increase in the mix between sales from
the  Company-owned  stores and sales from the commissary to  franchisees,  which
generally  represents a higher gross profit percentage and increased  efficiency
at the recently renovated commissary.  The increase in cost of sales of $120,261
for the nine months  ended  September  30, 1998 was  primarily  due to increased
product  sales  resulting  from the  additional  Company-owned  store  acquired,
increased  wholesale  business  and  increased  sales  from  the  commissary  to
franchisees.

          Selling,  general and  administrative  expenses (SG&A) were $1,049,232
and $3,698,975,  respectively, for the three and nine months ended September 30,
1998, a 21% and 23% increase from $865,915 and $3,013,432 for the three and nine
months ended September 30, 1997. This increase was primarily a result of: (i) an
increase in salaries of $42,348 and $370,839  from $325,179 and  $1,159,232  for
the three and nine months ended  September  30, 1997 to $367,527 and  $1,530,071
for the three and nine months ended  September 30, 1998,  due to the hiring of a
part-time  chief  financial  officer,  a one time officer's  severance  contract
termination payment and the opening of additional  Company-owned stores and (ii)
increases  of  $61,277  and  $160,388  in  rent  due  to  the  opening  of a new
Company-owned  store,  and $76,240 and $105,971 in consulting  and  professional
fees,  for the three and nine months ended  September  30,  1998,  respectively,
primarily  due to the  Company  exploring  new  business  opportunities  and the
potential sale of certain assets.

          Interest expense  decreased by $5,646 and $22,301,  respectively,  for
the three and nine months ended September 30, 1998, primarily due to the Company
retiring its debt obligations to its shareholders.

          The net losses of the three and nine months ended  September  30, 1998
were $682,802 and $2,730,280,  respectively,  compared to net losses of $519,848
and $ 1,999,486  for the three and nine months ended  September  30,  1997.  The
reasons for the  increase in the loss for the nine month  period were  primarily
due to the  severance  payment  of  approximately  $150,000  resulting  from the
termination of an officer's contract,  a write down of goodwill in the amount of
$572,195, losses attributable to Company-owned store operations in New York, and
increases in SG&A expenses.

Liquidity and Capital Resources

          Cash and cash  equivalents  at  September  30,  1998 were  $1,346,799,
compared to  $4,118,031  at December  31,  1997.  This  decrease  was  primarily
attributable to funding the Company's operating losses for the nine months ended
September 30, 1998,  purchasing two stores in New York City,  opening a Company-
owned store and relocating the Company's commissary in California.

          Accounts receivable  increased to $196,108 at September 30, 1998, from
$104,190 at December 31, 1997.  This  increase was primarily due to increases in
royalty  fees,  commissary  sales to  franchisees  and the  Company's  wholesale
business.

          Inventory  increased to $51,506 at September 30, 1998, from $43,868 at
December 31, 1997,  due to the opening of two  Company-owned  stores,  increased
commissary sales to franchisees and the Company's wholesale business.

          Prepaid  expenses and other  current  assets  increased to $109,870 at
September  30, 1998 from  $41,133 at December  31,  1997,  primarily  due to the
purchase and renovation of the Company's two New York City stores.

          Fixed assets, net of accumulated  depreciation,  increased to $769,325
at September  30, 1998 from  $611,095 at December 31, 1997,  resulting  from the
opening of the Company's new commissary, the purchase of stores in New York City
and the opening of a Company-owned store in California.


                                      -10-

<PAGE>



          Intangible  assets,  net of  accumulated  amortization,  increased  to
$154,777 at September 30, 1998 from $23,267 at December 31, 1997, resulting from
the net goodwill  realized on the acquisition and the subsequent write down of a
bagel store in New York City.

          Security  deposits and other assets decreased to $109,917 at September
30,  1998 from  $220,380  at December  31,  1997,  due to the opening of the new
commissary  (which costs were  capitalized  until operations began in 1998), the
closing of the Company's  original  commissary  and the sale of a  Company-owned
store.

          The  current  and  non-current  portion of capital  lease  obligations
decreased to $77,382 at September 30, 1998 from $96,097 at December 31, 1997, as
a result of the Company making the required lease payments during this period.

          The combination of accounts payable and accrued expenses  increased to
$376,329 at September 30, 1998 from $361,344 at December 31, 1997.

          At September 30, 1998, the Company had $1,072,664 of  working  capital
and a current ratio of 2.7 to 1.

          The Company's operating  activities used net cash of $2,228,743 during
the nine  months  ended  September  30,  1998,  as  compared to net cash used in
operations of $1,811,278 for the  corresponding  period of the prior year.  This
increase was  primarily due to the increased net loss and a decrease in unearned
franchise fees received.

          The  Company's  Board of Directors has  determined  that the Company's
current  business  of  operating  retail  bagel  stores no longer  provides  the
opportunity for growth or profitability.  Accordingly,  in order to reduce costs
and losses and to  replenish  capital  needed for  operations,  the  Company has
decided to sell unprofitable Company-owned stores to new or existing franchisees
(or to unaffiliated parties). There can be no assurance that the Company will be
able to sell these stores or raise additional  capital from such sales. As a way
of attracting  potential  franchisees  and operating more cost  effectively,  in
August   1998,   the   Company   began   operating   its   Internet   web   site
(www.big-citybagels.com).  The Company has received  many online  inquiries  and
confidential  qualification  forms from interested  potential  franchisees.  The
Company  expects  that  the  portion  of the web site  designed  to  retail  the
Company's products over the Internet will be operating by the end of 1998.

          Even by taking the steps outlined above, the Company  anticipates that
it will not have sufficient  capital for its operations through the end of 1999.
Accordingly,  the  Company  has been  actively  engaged  in  exploring  possible
acquisitions or mergers with profitable  companies,  which may include companies
outside  of the  food  industry.  While  the  Company  has not yet  reached  any
definitive  agreements,  management anticipates that the current market price of
the  Company's  common  stock and  market  overhang  effect  of its  outstanding
preferred  stock  will  require  the  Company  to accept  an offer  that will be
dilutive to holders of its common stock.

Other Information

          Year 2000 Compliance

          Many computer  systems  currently in use were designed to use only two
digits in the date field and thus may  experience  difficulty  processing  dates
beyond the Year 1999.  Consequently,  some  computer  hardware and software will
need to modified prior to the Year 2000 to remain functional.  The Company's own
systems are Year 2000  compliant  (which means that the systems will  accurately
process  date/time  date  regardless  of  whether  the date is in the  twentieth
century or the twenty-first century).

          The  Company  is  also  in  the  process  of  assessing  its  vendors,
utilities,  banks and others with whom it does business to determine whether the
failure of any of the foregoing to be Year 2000 compliant  would have a material
adverse effect on the Company.  Management  believes that the likelihood of such

                                      -11-

<PAGE>


adverse effect is immaterial. The Company's operations utilize relatively little
electronic data  interchange with vendors and other third parties.  However,  to
the extent that such third parties, particularly utilities and banks, may not be
Year 2000  compliant,  the  Company  may be  adversely  affected,  although  the
magnitude of such effect cannot be estimated.  The cost to the Company of making
its third-party Year 2000 compliance assessment is not expected to be material.

          Amended Employment Agreement for Mark Weinreb

          On August 21, 1998,  the Company  entered into an Amended and Restated
Employment  Agreement  with  Mark  Weinreb,  the  Company's  Chairman  and Chief
Executive Officer.  The amendment extended Mr. Weinreb's employment term for one
year until  December  31, 1999 and provides for a salary at the rate of $200,000
per annum.  The amendment  also provides that if (i) the Company  terminates Mr.
Weinreb's  employment  without  cause,  (ii) the  Company  fails  to  renew  his
employment  agreement for one  additional  year or (iii) Mr.  Weinreb  elects to
terminate his employment for "good reason" (as defined in the  agreement),  then
Mr. Weinreb will receive a lump sum cash payment of $200,000.  In addition,  the
Company  granted to Mr. Weinreb an option under the Company's  1998  Performance
Equity Plan to purchase  100,000  shares of Common Stock at an exercise price of
$1.00  per  share.  The  option  is  immediately  exercisable  and  will  remain
exercisable until August 2008.

          Board of Directors Authorizes Repurchases of Common Stock

          On July 10,  1998,  the Board of Directors  authorized  the Company to
repurchase from time to time up to 100,000 shares of the Company's  common stock
in the public market.  The Company believes that the share price at the time was
below value. As of November 10, 1998, the Company had repurchased  approximately
65,280 shares of common stock.

          Preferred Stock

          On December 31,  1997,  the Company  completed a private  placement in
which it received net proceeds of $2,334,158  through the sale of 265,000 shares
of Class A Preferred  Stock  ("Preferred  Stock").  The Preferred  Stock accrues
dividends  at the rate of 8% per  annum,  payable in cash or in shares of common
stock at the  election  of the  Company.  The  dividend  is paid on the date the
Preferred  Stock is converted  into shares of common  stock.  As of November 10,
1998,  17,060 shares of Preferred  Stock have been converted into 143,335 shares
of common  stock and  dividends of $2,652 have been paid through the issuance of
5,011 shares of common stock.

PART II. OTHER INFORMATION
Item 1.  Legal Proceedings

          On July 29, 1997,  in the Superior  Court of  California,  Los Angeles
County, a lawsuit was commenced by Michael  Schweid,  et al, against Victor Saab
and George Saab, et al, former franchisees of the Company,  and the Company.  On
August 25, 1998, the court granted the Company's motion for summary judgment and
found that the claims  against the Company  were without  merit.  On November 2,
1998, the court denied plaintiffs' motion for  reconsideration and to vacate the
judgment of dismissal and, accordingly, upheld its grant of summary judgment.

          On October 5, 1998, in the Arizona Superior Court, County of Maricopa,
a lawsuit was commenced by Mercado del Lago L.L.C.,  owners of a shopping center
in  which  a  Big  City  Bagels  store,  formally  franchised  and  subsequently
Company-owned,  was  located,  against the former  franchisee  and the  Company,
seeking an unspecified  amount of damages.  Plaintiff's  claim is based upon the
allegation  that the  Company is in default of its lease by not making  required
rent payments.  The Company was unable to economically  operate the store and it
was closed on July 31, 1998.  The Company  believes  that it has no liability in
this  matter  and  intends to  vigorously  defend  the  claims  asserted  by the
plaintiff.

                                      -12-

<PAGE>



Item 2.   Changes in Securities and Use of Proceeds

          (c)     Recent Sales of Unregistered Securities

          During the three months ended September 30, 1998, the Company made the
following sales of unregistered securities:

<TABLE>
<CAPTION>
                                                            Consideration Received
                                                              and Description of                         If Option, Warrant
                                                             Underwriting or Other                         or Convertible
                                                              Discounts to Market     Exemption from     Security, Terms of
                                                               Price Afforded to       Registration         Exercise or
Date of Sale        Title of Security       Number Sold          Purchasers             Claimed             Conversion
- ------------       -----------------        -----------          ----------             -------             ----------
<S>               <C>                        <C>           <C>                         <C>             <C>   
7/15/98            Common Stock                51,450       Conversion of Preferred        4(2)         Convertible at a
                                                            Stock                                       conversion rate of
                                                                                                        $.50625 per share
8/13/98            Option to purchase          100,000      Option granted - no            4(2)         Exercisable for ten
                   common stock granted                     consideration received by                   years from date of
                   to CEO                                   Company until exercise                      grant at an exercise
                                                                                                        price of $1.00 per
                                                                                                        share
- ------------------ ---------------------- ----------------- ----------------------- ------------------  --------------------
</TABLE>

Item 5.   Other Information

          On October 14,  1998,  the Company  received  correspondence  from the
Nasdaq Stock Market  regarding  the continued  listing of the  Company's  common
stock on the Nasdaq SmallCap Market. The Company was notified that it has failed
to maintain a closing bid price greater than or equal to $1.00.  The Company has
been given  ninety (90)  calendar  days in which to regain  compliance  with the
minimum  bid  price  requirement.  If  the  Company  is  unable  to  demonstrate
compliance with this  requirement  for ten  consecutive  trading days during the
ninety day period,  then the common stock will be subject to delisting effective
with the close of business on January 14, 1999.  Although the Company's  efforts
to  strategically  refocus its  business  may result in the Company  maintaining
compliance  with  Nasdaq,  there  can be no  assurance  that  delisting  will be
avoided.

          On October 15,  1998,  the Company  received  correspondence  from the
Nasdaq Stock Market regarding the continued listing of the Company's warrants on
the Nasdaq SmallCap Market.  The Company has failed to maintain a minimum of two
active market  makers  necessary  for  continued  listing of the  warrants.  The
Company has been given thirty (30) calendar days in which to regain  compliance.
The Company  expects the warrants to remain subject to delisting  effective with
the close of business on November 16, 1998.

Item 6.   Exhibits and Reports on Form 8-K

          (a)     Exhibits

                  10.12    Amended and Restated Employment Agreement between the
                           Company and Mark Weinreb

                  10.13    Stock Option Agreement  between  the Company and Mark
                           Weinreb

                  27.1     Financial Data Schedule (9/30/98)

                  27.2     Restated Financial Data Schedule (9/30/97)

          (b)     Reports on Form 8-K

                           None

                                      -13-

<PAGE>



                                    SIGNATURE


          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Dated:    November 12, 1998

                                             Big City Bagels, Inc.
                                       ______________________________________
                                                  (Registrant)

                                             /s/ Mark Weinreb
                                       By:____________________________________
                                          Mark Weinreb, Chairman 
                                          and Chief Executive Officer


                                             /s/ Howard J. Fein
                                       By:_____________________________________
                                        Howard J. Fein, Chief Financial Officer
                                        (and principal accounting officer)


                                      -14-

<PAGE>



EXHIBIT INDEX

EXHIBIT
NUMBER                     DESCRIPTION                         

10.12      Amended and Restated Employment Agreement
           between the Company and Mark Weinreb

10.13      Stock Option Agreement between the Company and Mark Weinreb

27.1       Financial Data Schedule (9/30/98)

27.2       Restated Financial Data Schedule (9/30/97)


                                      -15-

<PAGE>


                                                                   EXHIBIT 10.12

                    AMENDED AND RESTATED EMPLOYMENT AGREEMENT

     AGREEMENT dated as of August 21, 1998 between BIG CITY BAGELS,  INC., a New
York  corporation with offices at 99 Woodbury Road,  Hicksville,  New York 11801
("Employer"),  and MARK WEINREB,  151 Bristol  Drive,  Woodbury,  New York 11797
("Executive").

     WHEREAS,  Employer  and  Executive  entered  into a  three-year  employment
agreement  on January 1, 1996,  which will  terminate  on December 31, 1998 (the
"1996 Agreement"); and

     WHEREAS,  Employer  believes  that  Executive  provides  unique  management
services for Employer and wishes to retain the  continued  services of Executive
as its Chairman of the Board and Chief Executive Officer; and

     WHEREAS,  Employer and Executive have reached an understanding with respect
to the extension of  Executive's  employment  with the Company for an additional
one-year  period from the present  December 31, 1998 date of  termination of the
1996 Agreement; and

     WHEREAS,  Employer  and  Executive  desire to evidence  their  agreement in
writing and to provide for the continued  employment of Executive by Employer on
the terms set forth herein.

     IT IS AGREED:

     1. The 1996  Agreement  is hereby  amended and restated as set forth herein
effective as of August 1, 1998 ("Effective Date").


 
<PAGE>



     2.  Employment  and  Duties.   Employer  hereby  agrees  to  the  continued
employment  of Executive  in an executive  capacity as Chairman of the Board and
Chief Executive Officer of Employer and its  subsidiaries,  with such duties and
authority as appertain to such office and such  additional  duties and authority
as may be  reasonably  be assigned to  Executive  by the Board of  Directors  of
Employer  from  time to  time,  provided  that the  nature  of such  duties  and
authority shall be consistent with the duties,  authority and executive position
of Executive  hereunder.  Executive hereby accepts such employment and shall use
Executive's  best  efforts to  promote  the  interests  of  Employer  and devote
Executive's  full  business  time  to  the  performance  of  Executive's  duties
hereunder during the Term set forth in paragraph 3 of this Agreement.

     3. Term of Employment.  The term of this Agreement ("Term") commenced as of
the Effective Date and shall continue until December 31, 1999 unless  terminated
earlier as provided in paragraph 6 of this Agreement.

     4. Compensation and Benefits.

                  (a) Salary. As compensation for Executive's services hereunder
and  subject  to the power of the Board of  Directors  to  increase  Executive's
compensation and award Executive bonuses in its absolute discretion,  during the
Term,  Employer  shall pay Executive a salary at the rate of $200,000 per annum.
All salary to Executive  shall be paid in  appropriate  installments  to conform
with the regular payroll dates for salaried personnel of Employer,  but not less
than monthly.

                  (b)  Expenses.  Employer  shall  reimburse  Executive  for all
reasonable  expenses  incurred by Executive in the  performance  of  Executive's
duties hereunder and necessary business expenses incurred by Executive including
Executive's use of a cellular phone, upon Executive's  submission to Employer of
appropriate  receipts and reports  evidencing  such expenses in accordance  with
Employer's normal practice and policy.


 
                                        2

<PAGE>



                  (c)  Vacation.  Executive  shall be entitled to three weeks of
paid vacation  during the period  commencing  on the  Effective  Date and ending
December 31, 1998, and six weeks of paid vacation during the following  calendar
year.

                  (d)  Insurance.  Executive  shall be entitled to such medical,
dental,  pension and other benefits and  perquisites no less favorable than such
as are afforded to any other senior executive of Employer, subject to applicable
waiting periods and other conditions.  Employer also shall reimburse  Executive,
or pay directly upon  presentation  of bills for same by Executive (i) long-term
disability  insurance and (ii) life insurance  insuring the life of Executive in
the amount of $1,000,000;  provided, however, that the premiums paid by Employer
for the insurance  policies set forth in (i) and (ii),  above,  shall not exceed
$7,000 per annum (prorated for the partial year August 1, 1998 through  December
31, 1998).  These policies shall be owned by Executive and the  beneficiary(ies)
of these insurance policies shall be designated by Executive.

                  (e) Car Allowance.  Employer also shall provide Executive with
a suitable  automobile  for the  exclusive  use of  Executive  and shall pay the
insurance,  maintenance and other costs associated with the use and operation of
such automobile.

                  (f) Stock Options.  On August 13, 1998, the Board of Directors
granted to Executive  options  ("Options") to purchase  100,000 shares of Common
Stock under Employer's 1998 Performance Equity Plan at a price equal to the last
sale price of the Common Stock on the trading  date  immediately  preceding  the
date of grant.  These Options shall be evidenced by a Stock Option  Agreement of
even date herewith between Employer and Executive.

     5. Place of Employment.  The duties of Executive  provided for herein shall
require  performance  primarily at the principal executive office of Employer in
Hicksville,  New York,  or such other  location  in the  counties  of Nassau and
Suffolk to which the  principal  executive  offices of Employer may be relocated
from  time to time, although Executive shall undertake  such  occasional travel,

 
                                        3

<PAGE>



within or without the United States, as is or may be reasonably necessary in the
interests of Employer.

     6. Protection of Confidential Information and Non-Competition.

                  (a) Executive agrees that Executive's  services  hereunder are
of a special, unique and extraordinary  character, and that Executive's position
with Employer places him in a position of confidence and trust with franchisees,
investors in franchisees and employees of Employer.  Executive acknowledges that
the business of Employer is carried on throughout  several  states of the United
States  and that it is the  intention  of  Employer  to  continue  to expand the
geographic area in which Employer engages in its business and marketing efforts.
Executive  further  acknowledges  that in the course of  rendering  services  to
Employer,  Executive  has  obtained and will obtain  knowledge  of  confidential
information  and  trade  secrets  of  Employer  (such  as,  without  limitation,
business,  marketing and  advertising  plans and strategies for Employer and its
franchisees,   budgets,   information  regarding  recipes,  menus,   proprietary
products,  vendors,  wholesale accounts and potential  investors in Employer and
franchises).

                  (b)  Executive  agrees  that  during the Term and at any other
time  thereafter,  Executive shall not divulge to anyone (other than Employer or
any persons  designated by Employer) any  knowledge or  information  of any type
whatsoever  of a  confidential  nature  relating to the  business  of  Employer,
including, without limitation, all types of financial and tax information, trade
secrets,  business  strategies or marketing,  advertising and promotional plans,
information regarding recipes, menus and potential investors.  Executive further
agrees that during the Term and at any other time  thereafter,  Executive  shall
not make use of, nor permit to be used,  any notes,  memoranda,  specifications,
programs,  data,  information  or other  materials of any nature whether oral or
written  relating to any matter  within the scope of the business of Employer or
concerning  any of its  dealings  or affairs  otherwise  than for the benefit of
Employer, it being agreed that any of the foregoing shall be and remain the sole
and exclusive property of Employer.


 
                                        4

<PAGE>



                  (c)  Executive  agrees  that while  Executive  is  employed by
Employer  and  for a  two-year  period  after  the  termination  of  Executive's
employment  with  Employer  for any  reason  other  than a breach of  Employer's
obligations hereunder,  Executive shall not, directly or indirectly,  (i) employ
or seek to employ any persons  employed by  Employer  or by any  franchisee,  or
otherwise  directly or indirectly  induce or seek to induce such person to leave
his  or  her  employment  thereat,  or  (ii)  establish,  engage  in  or  become
economically interested in, as an employee,  consultant,  agent, owner, partner,
co-venturer,  principal,  stockholder or otherwise  (hereinafter  referred to as
"Involvement"),  any business  specializing in whole or in part in operating any
food service  business,  store or facility which is  principally  engaged in the
sale of the same or similar food and/or  similar  proprietary  products  sold by
Employer or  franchisees  of Employer  unless such  Involvement  is limited to a
business  which  operates not more than three retail  stores,  none of which are
located  within  fifteen  miles of a retail  store  operated  by Employer or its
franchisees.  Mere  passive  ownership of stock  representing  5% or less of the
capital stock of a publicly-held company shall not be deemed a violation of this
paragraph.

                  (d) If Executive commits or is about to commit a breach of any
of the provisions of paragraphs 6(b) or (c) above, Employer shall have the right
to have the  provisions  of this  Agreement  specifically  enforced by any court
having equity jurisdiction without being required to post bond or other security
and without having to prove the inadequacy of the available  remedies at law, it
being acknowledged and agreed that any such breach will cause irreparable injury
to Employer.

     7. Termination.

                  (a) The  duties,  obligations,  limitations  and  restrictions
imposed  upon  Executive  or  assumed  by  him  hereunder  are  subject  to  the
performance by Employer of all its material obligations hereunder.


      
                                        5

<PAGE>



                  (b)  Employer  agrees that  Executive  shall not be in default
with  respect  to the  performance  of  Executive's  obligations  hereunder  and
Employer may not terminate  this  Agreement as a result of such default  unless:
(i) there has been a material breach thereof (defined as "cause" for purposes of
the Stock Option Agreement  referred to in paragraph 4(f)),  (ii) Employer shall
have given written notice thereof to Executive  specifying  such material breach
with  reasonable  particularity,  and (iii) within  thirty days after  Executive
shall have  received such notice,  Executive  shall not have cured such material
breach or, within such time,  shall not have taken reasonable steps to cure such
breach and shall not have diligently proceeded thereafter to eliminate it.

     The following matters,  and only the following  matters,  shall be deemed a
material breach for purposes of this paragraph 7(b):

                           (i)  The  conviction  of  Executive,  by a  court  of
         competent  jurisdiction  and  after  all  appeal  procedures  have been
         exhausted or have expired, or entry of a guilty or nolo contendere plea
         of a crime which constitutes a felony in the jurisdiction involved;

                           (ii)  Executive's   willful  failure  or  refusal  to
         perform Executive's duties and responsibilities hereunder in accordance
         with the reasonable directions of the Board of Directors of Employer;

                           (iii)   Executive's   commission   of   an   act   of
         embezzlement,  fraud or dishonesty  which results in a loss,  damage or
         injury to Employer or which adversely affects the business of Employer;
         or

                           (iv)  Executive's  willful  failure  to  comply  with
         Executive's obligations under paragraphs 6(a) or (b) of this Agreement.

                  (c) In the event that the Board of Directors  of Employer,  in
good faith,  determines that Executive is totally  incapacitated from performing


                                             
                                        6

<PAGE>


his duties, by reason of illness, accident or any physical or mental incapacity,
and such total  incapacity  continues  for a period of one hundred  eighty (180)
consecutive  days,  Employer may terminate  Executive's  employment  upon giving
Executive  thirty days notice thereof.  Employer shall continue to pay Executive
or his  guardian  or  conservator,  as the case may be,  the full  amount of the
annual salary that Executive was then  receiving  pursuant to paragraph 4 hereof
through the end of the sixth  complete  calendar  month  following  the month in
which  employment  is  terminated  pursuant to this  paragraph  7(c),  and shall
continue to cover Executive,  his spouse and dependents during such period under
all medical and other  benefit  plans  (including  the  insurance  specified  in
paragraph  4(d))  which  were in effect at the time of  Executive's  death.  The
aggregate  of any and all salary  payable  pursuant to this  paragraph  shall be
reduced by an amount equal to the aggregate of payments received by Executive by
reason of any (i) compulsory  disability  law; (ii) worker's  compensation  law;
(iii) any disability income insurance  policy,  the premiums for which have been
paid by Employer;  or (iv) any  disability  plan  maintained by Employer for its
employees,  the  premiums  for  which  have  been  paid (in whole or in part) by
Employer.

                  (d) In  the  event  of the  death  of  Executive,  Executive's
employment  shall terminate and thereupon  Employer shall be obligated to pay to
Executive's  surviving spouse  Executive's  annual salary through the end of the
sixth complete  calendar month  following the month in which said death occurred
and shall continue to cover  Executive's  surviving spouse and dependents during
such period  under all medical and other  benefit  plans which were in effect at
the time of Executive's death. Such payment shall be made monthly to Executive's
surviving  spouse  at any  address  designated  by  such  surviving  spouse.  If
Executive has no surviving spouse,  then such installments  shall be paid to any
other  person  theretofore  designated  by  Executive in writing to Employer or,
failing such designation, to Executive's estate.

                  (e) If (i) Employer shall (A) terminate Executive's employment
hereunder in any manner or for any reason  other than as provided in  paragraphs
7(b),  (c) or (d) or (B) fail to renew  Executive's  employment for at least one
successive year upon scheduled  expiration of this Agreement upon the same terms



                                        7

<PAGE>


and  conditions  with the exception of clause (i)(B) of this  sentence,  or (ii)
Executive  shall elect to  terminate  his  employment  with  Employer  for "Good
Reason" (defined  below),  then Executive shall be paid upon such termination or
scheduled  expiration,  as the case may be, a lump sum cash  payment of $200,000
("Cash Payment"). In addition, if Employer has terminated Executive's employment
hereunder in any manner or for any reason  other than as provided in  paragraphs
7(b), (c) or (d), Employer shall maintain,  at its cost,  through the end of the
Term,  medical  and  dental  benefits  comparable  to that which  Executive  was
receiving  prior  to  termination  and  all  additional  insurance  provided  to
Executive  in  paragraph  4(d) plus the car  allowance  provided to Executive in
paragraph  4(e)  ("Non-Cash  Payment"  and,  together  with  Cash  Payment,  the
"Termination Payment"). Executive shall be under no duty to mitigate damages. As
used herein,  "Good Reason" shall mean: (i) Executive's  authority,  duties, job
title or position of responsibility,  or the nature of Executive's duties or the
scope of his responsibilities,  is materially diminished, and that diminution is
not corrected by the Company  within 15 days after written notice from Executive
describing the diminution alleged to constitute Good Reason; (ii) the nature and
conditions of  Executive's  employment  are  materially  changed so as not to be
those  normally  associated  with an officer  holding the title of Chairman  and
Chief  Executive  Officer  of a company,  and that  change is not  corrected  by
Employer  within 15 days after  written  notice from  Executive  describing  the
change alleged to constitute Good Reason;  (iii) the material breach by Employer
of any other  provision  of this  Agreement,  including  but not limited to, the
taking of any action by Employer  which would  deprive  Executive of any benefit
set forth in paragraph 4, if Employer fails to remedy that breach within 15 days
after written notice from the Employee describing the acts alleged to constitute
that breach; (iv) failure of Executive to be nominated for election to the Board
at any time when his term of office as a director expires during the Term of the
Agreement;  or (v) relocation of  Executive's  place of employment to a location
outside of the County of Nassau or Suffolk.  Notwithstanding  the foregoing,  it
shall not be  considered  Good  Reason if  Executive  himself  causes any of the
situations described in clauses (i) through (v) to occur.

                  (f)  In the  event  that  Executive  becomes  entitled  to the
Termination  Payment,  if any portion of the Termination Payment will be subject
to the tax ("Excise  Tax") imposed by Section 4999 of the Internal  Revenue Code


                                                       
                                        8

<PAGE>


of 1986, as amended ("Code"), Employer shall pay Executive at the time specified
in paragraph 7(e), an additional amount  ("Gross-Up  Payment") such that the net
amount  retained  by  Executive,  after  deduction  of  any  Excise  Tax  on the
Termination  Payment and any federal,  state and local income tax and Excise Tax
upon  the  payment  provided  for by  this  paragraph,  shall  be  equal  to the
Termination Payment. For purposes of determining whether the Termination Payment
will be subject to the Excise  Tax and the amount of such  Excise  Tax,  (i) any
other payments or benefits received or to be received by Executive in connection
with  Executive's  termination of employment  (whether  pursuant to the terms of
this  Agreement,  the Stock Option  Agreement or any other plan,  arrangement or
agreement with Employer,  any person whose actions result in a change in control
or any person  affiliated  with  Employer  or such  person)  shall be treated as
"parachute  payments" within the meaning of Section  280G(b)(2) of the Code, and
all "excess parachute  payments" within the meaning of Section  280G(b)(1) shall
be treated as subject to the Excise  Tax,  unless in the  opinion of tax counsel
selected by Employer's  independent  auditors and  acceptable to Executive  such
other  payments or benefits  (in whole or in part) do not  constitute  parachute
payments,  or such excess  parachute  payments  (in whole or in part)  represent
reasonable  compensation  for services  actually  rendered within the meaning of
Section 280G(b)(4) of the Code, (ii) the amount of the Termination Payment which
shall be  treated  as  subject to the Excise Tax shall be equal to the lesser of
(A) the total  amount of the  Termination  Payment  or (B) the  amount of excess
parachute  payments  within the  meaning of Sections  280G(b)(1)  and (4) (after
applying clause (i), above, and after deducting any excess parachute payments in
respect of which payments have been made under  paragraph  7(e)),  and (iii) the
value of any  non-cash  benefits  or any  deferred  payment or benefit  shall be
determined by Employer's  independent auditors in accordance with the principles
of Sections  280G(d)(3)  and (4) of the Code.  For purposes of  determining  the
amount of the Gross-Up Payment,  Executive shall be deemed to pay federal income
taxes at the highest  marginal rate of federal  income  taxation in the calendar
year in which the  Gross-Up  Payment  is to be made and  state and local  income
taxes at the highest  marginal  rates of  taxation in the state and  locality of
Executive's  residence on the date of termination,  net of the maximum reduction
in federal income taxes which could be obtained from deduction of such state and
local taxes. In the event that the Excise Tax is  subsequently  determined to be
less than the amount taken into account  hereunder at the time of termination of
Executive's employment, Executive shall repay to Employer at the time  that  the


                                        9

<PAGE>



amount of such reduction in Excise Tax is finally  determined the portion of the
Gross-Up  Payment  attributable to such reduction plus interest on the amount of
such repayment at the rate provided in Section 1274(b)(2)(B) of the Code. In the
event that the Excise Tax is  determined to exceed the amount taken into account
hereunder at the time of the termination of Executive's employment (including by
reason of any payment,  the existence or amount of which cannot be determined at
the time of the Gross-Up  Payment),  Employer shall make an additional  gross-up
payment in respect of such excess  (plus any  interest  payable  with respect to
such excess) at the time that the amount of such excess is finally determined.

                  (g)  Upon  termination  of  his  employment,  Executive  shall
promptly return all of Employer's property to Employer.

                  (h)   Notwithstanding   any  termination  of  his  employment,
Executive's  obligations  to Employer  pursuant to paragraph 6 of this Agreement
shall survive such termination.

     8. Life Insurance.  Executive  agrees that Employer shall have the right to
continue  to  maintain   key-person  life  insurance  on  Executive's  life,  at
Employer's  sole  expense  and with  Employer as the sole  beneficiary  thereof.
Executive  shall cooperate fully with Employer in obtaining such life insurance,
sign any necessary  consents,  applications and other related forms or documents
and  take  any  required  medical   examinations.   Employer  agrees  that  upon
termination of Executive's employment for any reason whatsoever,  Employer shall
transfer  ownership of any such insurance policies to Executive upon Executive's
payment to Employer of the accumulated cash value of such policies,  if any, and
a pro rata portion of any prepaid premiums.

     9.  Indemnification.  Employer  agrees to indemnify  Executive and hold him
harmless  for the  consequences  of all acts and  decisions  made by him in good
faith while performing services for Employer. Employer shall use Employer's best
efforts to obtain coverage for Executive under any insurance policy now in force
or hereafter  obtained during the Term of this Agreement,  covering the officers
and directors of Employer against lawsuits. Employer agrees to pay all expenses,

                                                   
                                       10

<PAGE>



including  attorneys' fees and disbursements,  actually and necessarily incurred
by  Executive  in  connection  with  the  defense  of any such  action,  suit or
proceeding,  and in connection with any related appeals,  and also shall pay the
cost of any resulting judgments or settlements.

     10.  Reimbursement of Expenses.  In the event of any claims,  litigation or
other legal  proceedings that Executive  institutes to enforce his rights under,
or to recover damages for breach of this Agreement,  or Executive is involved in
any  litigation  or other  legal  proceeding  to  defend  the  validity  of this
Agreement,  Executive  shall be reimbursed  by Employer  within thirty (30) days
after  delivery to Employer of statements for the costs incurred by Executive in
connection  with  the  analysis,  defense  and  prosecution  thereof,  including
reasonable attorneys' fees and expenses; provided, however, that Executive shall
reimburse  Employer for all such costs if it is determined  by a  non-appealable
final  decision of a court of law that  Executive  shall have acted in bad faith
with the intent to cause material damage to Employer in connection with any such
claim, litigation or proceeding.

     11. Assignment. This Agreement is a personal contract and Executive may not
sell, transfer or assign his rights,  interests and obligations  hereunder.  Any
assignment  contrary  to this  paragraph  shall be null and void of no force and
effect.  The rights and obligations of Employer  hereunder shall be binding upon
and run in favor of the successors and assigns of Employer.  In the event of any
attempted  assignment or transfer of rights hereunder contrary to the provisions
hereof, Employer shall have no further liability for payments hereunder.

     12.  Entire  Understanding;  Governing  Law.  This  Agreement and the Stock
Option Agreement executed simultaneously herewith represent the entire agreement
and understanding  between the parties with respect to the subject matter hereof
and supersedes all prior agreements and understandings.  This Agreement shall be
governed by, and  construed in  accordance  with,  the internal laws of New York
(without regard to principles of conflicts of law).



                                       11

<PAGE>



     13. Modification.  This Agreement may not be amended,  modified,  canceled,
discharged,  extended or changed except by an agreement in writing signed by the
party   against  whom   enforcement   of  any  such   amendment,   modification,
cancellation, discharge, extension or change is sought.

     14.  Headings.  Paragraph  headings  contained  in this  Agreement  are for
convenience  of  reference  only  and  shall  not be  considered  a part of this
Agreement.

     15. Severability.  If any provision or if any part of any provision of this
Agreement is found to be unenforceable,  illegal or contrary to public policy by
a court of competent  jurisdiction,  the parties agree that this Agreement shall
remain in full force and effect  except for such  provision  or part of any such
provision held to be unenforceable.

     16.  Notices.  Any notices or other  communications  required or  permitted
hereunder  shall be in writing and shall be deemed  effective  when delivered in
person, by overnight courier (e.g.,  FedEx), or by registered or certified mail,
return receipt  requested,  in all cases the notice shall be deemed effective on
the date of receipt,  addressed to Executive  at  Executive's  then current home
address and, in the case of Employer,  addressed to Employer at its offices,  99
Woodbury Road,  Hicksville,  New York 11801. Either party may change the address
to which  notices are to be addressed by notice in writing given to the other in
accordance with the terms hereof.

     17.   Counterparts.   This  Agreement  may  be  signed  in  any  number  of
counterparts,  each of  which  shall be an  original,  and all of  which,  taken
together, shall constitute one instrument.



                                       12

<PAGE>


     IN WITNESS  WHEREOF,  Employer has by its  appropriate  officer signed this
Agreement and  Executive has signed this  Agreement as of the day and year first
above written.

                                             /s/ Mark Weinreb
                                             __________________________________
                                                     MARK WEINREB


                                             BIG CITY BAGELS, INC.


                                           /s/ Howard J. Fein
                                       By:_____________________________________
                                          Howard J. Fein
                                          Chief Financial Officer and 
                                          Assistant Secretary

                                          
                                       13

<PAGE>


                                                                   EXHIBIT 10.13


                             STOCK OPTION AGREEMENT

     AGREEMENT,  made as of the  21st  day of  August,  1998,  between  BIG CITY
BAGELS,   INC.,  a  New  York   corporation   ("Employer"),   and  MARK  WEINREB
("Executive").

     WHEREAS,  Executive  and Employer have entered into an Amended and Restated
Employment Agreement dated as of the date hereof ("Employment Agreement"); and

     WHEREAS, on August 13, 1998, the Board of Directors authorized the grant to
Executive,  pursuant to Employer's 1998 Performance Equity Plan ("Plan"),  of an
option (the  "Option") to purchase an aggregate of 100,000 of the authorized but
unissued or treasury  shares of the common  stock of  Employer,  $.001 par value
("Common  Stock"),  on the terms and  conditions set forth in this Agreement and
subject to the provisions of the Plan; and

     WHEREAS,  Executive  desires  to  acquire  said  Option  on the  terms  and
conditions set forth in this Agreement:

     IT IS AGREED:

     1. Grant of Stock Option.  Employer  hereby grants  Executive the Option to
purchase all or any part of an aggregate of 100,000  shares of Common Stock (the
"Option Shares") on the terms and conditions set forth herein and subject to the
provisions of the Plan.

     2.  Non-Qualified  Stock  Option.  The  Option  represented  hereby  is not
intended to be an Option which  qualifies as an  "Incentive  Stock Option" under
Section 422 of the Internal Revenue Code of 1986, as amended.

     3.  Exercise  Price.  The  exercise  price of the Option shall be $1.00 per
share, subject to adjustment as hereinafter provided ("Exercise Price").

     4.  Exercisability.  This Option is  exercisable,  subject to the terms and
conditions of the Plan and this  Agreement,  at any time from and after the date
hereof,  and it shall remain  exercisable  until the close of business on August
20, 2008 (the "Exercise Period").

     5. Effect of Termination of Employment.  Notwithstanding  any provision set
forth in the Plan:


                                  
                                  

<PAGE>




          5.1 Termination  Due to Death.  If Executive's  employment by Employer
terminates  by reason of death,  the Option  shall  remain  exercisable  and may
thereafter  be  exercised  by the legal  representative  of the estate or by the
legatee of Executive  under the will of Executive  until the  expiration  of the
Exercise Period.

          5.2  Termination  Due to  Disability.  If  Executive's  employment  by
Employer  terminates by reason of "Disability" as defined in Section 7(c) of the
Employment Agreement,  the Option shall remain exercisable and may thereafter be
exercised by  Executive  or legal  representative  until the  expiration  of the
Exercise Period.

          5.3 Termination by Executive for Good Reason. If Executive  terminates
his  employment  for "Good  Reason" as such term is defined in Section  7(e) the
Employment  Agreement,  then the Option may be exercised until the expiration of
the Exercise Period.

          5.4  Termination by Employer For Cause.  If Executive's  employment is
terminated by Employer for "Cause" as defined in Section 7(b) of the  Employment
Agreement,  then  the  Option  shall  expire  on  the  date  of  termination  of
employment.

          5.5 Other Termination. If Executive's employment is terminated for any
reason other than as set forth in Sections 5.1, 5.2, 5.3 or 5.4, then the Option
may be exercised until the expiration of the Exercise Period.

     6.  Withholding  Tax.  Not later than the date as of which an amount  first
must be  included  in the gross  income of  Executive  for  federal  income  tax
purposes  with  respect  to the  Option,  Executive  may be  required  to pay to
Employer,  or make arrangements  satisfactory to Employer  regarding the payment
of,  any  federal,  state  and  local  taxes of any kind  required  by law to be
withheld or paid with respect to such amount.  The obligations of Employer under
the Plan and pursuant to this Agreement shall be conditional  upon such payments
or arrangements  with Employer,  if such payments or arrangements  are required,
and Employer shall, to the extent permitted by law, have the right to deduct any
such  taxes  from  any  payment  of any kind  otherwise  due to  Executive  from
Employer.



                                        2


<PAGE>



     7. Adjustments.

          7.1 In the event of a stock  split,  stock  dividend,  combination  of
shares,  or any other similar change in the Common Stock of Employer as a whole,
the  Board  of  Directors  of  Employer  shall  make  equitable,   proportionate
adjustments  in the number  and kind of shares  covered by the Option and in the
Exercise Price hereunder.

          7.2 In the  event of any  reclassification  or  reorganization  of the
outstanding  shares of Common  Stock other than a change  covered by Section 7.1
hereof or which solely affects the par value of such shares of Common Stock,  or
in the case of any merger or  consolidation  of  Employer  with or into  another
corporation  (other  than a  consolidation  or merger in which  Employer  is the
continuing  corporation  and which  does not result in any  reclassification  or
reorganization of the outstanding shares of Common Stock),  Executive shall have
the right  thereafter  (until the  expiration  of the right of  exercise of this
Option) to receive  upon the  exercise  hereof  after such  event,  for the same
aggregate Exercise Price payable hereunder  immediately prior to such event, the
kind and amount of shares of stock or other  securities  or property  (including
cash)  receivable  upon  such   reclassification,   reorganization,   merger  or
consolidation  by a holder of the number of shares of Common  Stock of  Employer
obtainable  upon exercise of this Option  immediately  prior to such event.  The
provisions   of  this   Section  7.2  shall   similarly   apply  to   successive
reclassifications,  reorganizations,  mergers or consolidations,  sales or other
transfers.

     8. Method of Exercise.

          8.1 Notice to  Employer.  The Option shall be exercised in whole or in
part by written  notice in the form  attached  hereto as  Exhibit A directed  to
Employer at its  principal  place of  business  accompanied  by full  payment as
hereinafter  provided  of the  Exercise  Price for the  number of Option  Shares
specified in the notice.

          8.2 Delivery of Option  Shares.  Employer  shall deliver a certificate
for  the  Option  Shares  to  Executive  as soon as  practicable  after  payment
therefor, but in any event not more than ten business days thereafter.

          8.3 Payment of Purchase Price.

               8.3.1 Cash  Payment.  Executive  shall make cash payments by wire
transfer, certified or bank check or personal check, in each case payable to the



                                        3
                 

<PAGE>


order of Employer,  Employer shall not be required to deliver  certificates  for
Option  Shares until  Employer has  confirmed  the receipt of good and available
funds in payment of the purchase price thereof.

               8.3.2 Stock Payment. At Executive's election,  Executive shall be
permitted to use Common Stock of Employer owned by him to pay the purchase price
for the Option Shares (and any required  withholding taxes) by delivery of stock
certificates  in negotiable  form which are effective to transfer good and valid
title thereto to Employer,  free of any liens or encumbrances.  Shares of Common
Stock used for this purpose shall be valued at the Fair Market Value, as defined
below,  on the second  trading  day  immediately  preceding  the date  notice is
delivered by Executive pursuant to Section 8.1.

               8.3.3 Fair Market Value.  "Fair Market Value",  unless  otherwise
required by any  applicable  provision of the Internal  Revenue Code of 1986, as
amended, or any regulations issued thereunder,  means, as of any given date: (i)
if the Common Stock is listed on a national securities exchange or quoted on the
Nasdaq  National Market or Nasdaq  SmallCap  Market,  the last sale price of the
Common Stock in the  principal  trading  market for the Common Stock on the last
trading day  preceding the date of exercise in  accordance  with Section  8.3.2,
above,  as reported by the  exchange or Nasdaq,  as the case may be; (ii) if the
Common  Stock is not listed on a national  securities  exchange or quoted on the
Nasdaq  National  Market  or  Nasdaq  SmallCap  Market,  but  is  traded  in the
over-the-counter  market, the closing bid price for the Common Stock on the last
trading day  preceding the date of exercise in  accordance  with Section  8.3.2,
above, as reported by the OTC Bulletin Board or the National  Quotation  Bureau,
Incorporated  or similar  publisher  of such  quotations;  and (iii) if the fair
market value of the Common Stock cannot be determined  pursuant to clause (i) or
(ii) above, such price as Employer shall determine, in good faith.

               8.3.4 Cashless Exercise. At Executive's election, Executive shall
be  permitted  to convert  this  Option,  in whole or part,  into  Common  Stock
("Conversion Right") as follows: Upon exercise of the Conversion Right, Employer
shall deliver to Executive  (without payment by Executive of any of the Exercise
Price) that number of shares of Common Stock equal to the  quotient  obtained by
dividing  (i) the "Value" (as defined  below) of the portion of the Option being
converted on the second  trading day  immediately  preceding  the date notice is
delivered by Executive  pursuant to Section 8.1  ("Valuation  Date") by (ii) the
"Market  Price" (as defined  above) on the  Valuation  Date.  The "Value" of the
portion of the Option being  converted  shall equal the  remainder  derived from
subtracting (a) the Exercise Price  multiplied by the number of shares of Common
Stock  underlying the portion of the Option being  converted from (b) the Market
Price of the Common  Stock  multiplied  by the number of shares of Common  Stock
underlying the portion of the Option being converted.



                                        4


<PAGE>



     9.  Nonassignability.  The Option shall not be assignable or  transferable,
without  the consent of  Employer,  except by will or by the laws of descent and
distribution  in the event of the death of Executive.  No transfer of the Option
by  Executive  by will or by the  laws of  descent  and  distribution  shall  be
effective  to bind  Employer  unless  Employer  shall have been  furnished  with
written  notice  thereof and a copy of the will  and/or  such other  evidence as
Employer may deem  necessary  to establish  the validity of the transfer and the
acceptance by the  transferee or  transferees of the terms and conditions of the
Option.

     10. Form S-8  Registration.  If upon termination of Executive's  employment
for any  reason  other  than for  "Cause"  as  defined  in  Section  6(b) of the
Employment  Agreement,  (i) the Option  Shares  have been  registered  under the
Securities Act of 1933, as amended ("Act") pursuant to a registration  statement
on Form S-8 (or  other  available  Form)  and  Employer  has made  available  to
Executive a current prospectus  relating thereto,  then Employer shall take such
action as is  necessary  to  maintain  the  effectiveness  of such  registration
statement and a current  prospectus  relating  thereto as long as any portion of
the  Option  remains  exercisable,  or (ii) the Option  Shares  have not been so
registered or a current prospectus  relating thereto not maintained,  then, upon
written  demand of Executive or his legal  representative  delivered at any time
while any portion of the Option remains exercisable, Employer, within forty-five
days after such demand has been given,  shall  register the Option  Shares under
the Act on Form  S-8 and  make  available  to  Executive  a  current  prospectus
relating  thereto,  and  Employer  shall  maintain  the  effectiveness  of  such
registration  statement and a current prospectus relating thereto as long as any
portion of the Option remains exercisable.

     11. Employer  Representations.  Employer hereby  represents and warrants to
Executive that:

          (i)  Employer,  by  appropriate  and  all  required  action,  is  duly
     authorized  to  enter  into  this  Agreement  and  consummate  all  of  the
     transactions contemplated hereunder; and

          (ii) the Option  Shares,  when  issued and  delivered  by  Employer to
     Executive in accordance with the terms and conditions hereof,  will be duly
     and validly issued and fully paid and non-assessable.

     12. Executive Representations.  Executive hereby represents and warrants to
Employer that:

          (i) he is acquiring the Option and, unless the Option Shares have been
     registered  under the Act, he shall acquire the Option Shares,  for his own
     account and not with a view towards the distribution thereof;


                                        5


<PAGE>




          (ii) he has received a copy of the Plan as in effect as of the date of
     this Agreement;

          (iii) he has received a copy of all reports and documents  required to
     be filed by  Employer  with the  Commission  pursuant to the  Exchange  Act
     within  the last 12  months  and all  reports  issued  by  Employer  to its
     shareholders;

          (iv) he  understands  that  he  must  bear  the  economic  risk of the
     investment  in the Option  Shares,  which cannot be sold by him unless they
     are  registered  under  the  Act or an  exemption  therefrom  is  available
     thereunder;

          (v) in his position with Employer,  he has had both the opportunity to
     ask  questions  and receive  answers  from the  officers  and  directors of
     Employer  and all  persons  acting on its behalf  concerning  the terms and
     conditions  of the  offer  made  hereunder  and to  obtain  any  additional
     information  to  the  extent   Employer   possesses  or  may  possess  such
     information  or can  acquire  it  without  unreasonable  effort or  expense
     necessary to verify the accuracy of the  information  obtained  pursuant to
     clause (iii) above; and

          (vi) he is aware that, in the absence of registration under the Act or
     his ability to sell the Option Shares  pursuant to Rule 144(k)  promulgated
     under the Act,  Employer shall place stop transfer orders with its transfer
     agent  against  the  transfer  of the Option  Shares  and the  certificates
     evidencing the Option Shares shall bear the following legend:

               "The shares  represented by this  certificate  have been acquired
               for investment and have not been registered  under the Securities
               Act of 1933.  The  shares may not be sold or  transferred  in the
               absence of such registration or an exemption therefrom under said
               Act."


     13. Restriction on Transfer of Option Shares. Anything in this Agreement to
the contrary  notwithstanding,  Executive  hereby agrees that he shall not sell,
transfer by any means or otherwise  dispose of the Option Shares acquired by him
unless (i) they have been registered under the Act or (ii) an exemption from the
registration  requirements of the Act is available  thereunder and Executive has
furnished Employer with notice of such proposed transfer and an opinion of legal
counsel that such proposed transfer is so exempt.



                                        6


<PAGE>



     14. Miscellaneous.

          14.1 Notices. All notices, requests, deliveries, payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement shall be in writing and shall be either  delivered  personally or sent
by registered or certified  mail, or by private  courier to the parties at their
respective  addresses set forth herein, or to such other address as either shall
have  specified  by notice in writing to the other.  Notice shall be deemed duly
given hereunder when delivered or mailed as provided herein.

          14.2  Conflicts  with  Plan.  In the event of a conflict  between  the
provisions of the Plan and the provisions of this  Agreement,  the provisions of
this Agreement shall in all respects be controlling.

          14.3 Executive and Shareholder Rights. Executive shall not have any of
the rights of a shareholder  with respect to the Option Shares until such shares
have been issued after the due exercise of the Option. Nothing contained in this
Agreement  shall be deemed  to  confer  upon  Executive  any right to  continued
employment  with Employer or any subsidiary  thereof,  nor shall it interfere in
any way with the right of Employer to terminate  such  employment  in accordance
with the provisions  regarding such termination set forth in Executive's written
employment  agreement with Employer,  or if there exists no such  agreement,  to
terminate Executive at will.

          14.4  Waiver.  The  waiver  by any  party  hereto  of a breach  of any
provision of this Agreement shall not operate or be construed as a waiver of any
other or subsequent breach.

          14.5 Entire Agreement. This Agreement constitutes the entire agreement
between the parties with respect to the subject  matter  hereof.  This Agreement
may not be amended except by writing executed by Executive and Employer.

          14.6 Binding  Effect;  Successors.  This Agreement  shall inure to the
benefit  of and be  binding  upon the  parties  hereto  and,  to the  extent not
prohibited   herein,   their   respective   heirs,   successors,   assigns   and
representatives. Nothing in this Agreement, expressed or implied, is intended to
confer on any person other than the parties hereto and as provided above,  their
respective heirs, successors,  assigns and representatives any rights, remedies,
obligations or liabilities.

          14.7 Governing Law. This Agreement  shall be governed by and construed
in accordance  with the laws of the State of New York (without  regard to choice
of law provisions).



                                        7


<PAGE>



          14.8 Headings.  The headings contained herein are for the sole purpose
of  convenience  of  reference,  and shall  not in any way  limit or affect  the
meaning or interpretation of any of the terms or provisions of this Agreement.

     IN WITNESS WHEREOF, the parties hereto have signed this Agreement as of the
day and year first above written.

BIG CITY BAGELS, INC.             Address:       99 Woodbury Road
                                                 Hicksville, New York  11801

     /s/ Howard J. Fein
By:__________________________
      Name:  Howard J. Fein
      Title: Chief Financial Officer and
             Assistant Secretary




EXECUTIVE                         Address:      151 Bristol Drive
                                                Woodbury, New York 11797
     /s/ Mark Weinreb
______________________________
        MARK WEINREB



                                        8
                     

<PAGE>

                                                                      EXHIBIT A

                      FORM OF NOTICE OF EXERCISE OF OPTION

____________________
       DATE

Big City Bagels, Inc.
99 Woodbury Road
Hicksville, New York  11801

Attention:  The Board of Directors

          Re:      Purchase of Option Shares

Gentlemen:

     In accordance  with my Stock Option  Agreement dated as of August ___, 1998
with Big City Bagels, Inc. ("Employer"),  I hereby irrevocably elect to exercise
the right to purchase  _________  shares of Employer's  common stock,  par value
$.001 per share ("Common Stock").

     As  payment  for my shares,  enclosed  is (check  and  complete  applicable
box[es]):

     |_|  a [personal check] [certified check] [bank check] payable to the order
          of "Big City Bagels, Inc." in the sum of $_________;

     |_|  confirmation of wire transfer in the amount of $_____________; and/or

     |_|  a certificate for ___________  shares of Employer's Common Stock, free
          and clear of any  encumbrances,  duly  endorsed,  having a Fair Market
          Value (as such term is defined in  Section  8.3.3 of the Stock  Option
          Agreement) of $_________; and/or

     |_|  in lieu of payment of the purchase price, I elect to convert my Option
          into  shares  of  Common  Stock  pursuant  to  Section  8.3.4  of  the
          above-mentioned agreement.

     I hereby represent and warrant to, and agree with, Employer that:

          (i) I have  received a copy of the Plan and all reports and  documents
required to be filed by Employer  with the  Commission  pursuant to the Exchange
Act  within  the last 12  months  and all  reports  issued  by  Employer  to its
shareholders;

          (ii) I understand that I must bear the economic risk of the investment
in the Option  Shares,  which  cannot be sold by me unless  they are  registered
under the  Securities  Act of 1933  (the  "Act") or an  exemption  therefrom  is
available thereunder;

          (iii) in my position with Employer, I have had both the opportunity to
ask  questions  and receive  answers from the officers and directors of Employer
and all persons acting on its behalf  concerning the terms and conditions of the
offer made  hereunder  and to obtain any  additional  information  to the extent
Employer  possesses  or may possess such  information  or can acquire it without
unreasonable  effort  or  expense  necessary  to  verify  the  accuracy  of  the
information obtained pursuant to clause (i) above; and

          (iv) if the Option Shares have not been registered  under the Act, (a)
I am  acquiring  the  Option  and shall  acquire  the  Option  Shares for my own
account, for investment,  and not with a view towards the distribution  thereof,
(b) I am aware that Employer shall place stop transfer  orders with its transfer



<PAGE>

agent against the transfer of the Option  Shares unless they may be  transferred
pursuant to Rule 144(k) and (c) the  certificates  evidencing  the Option Shares
shall bear the following legend:

          "The shares  represented  by this  certificate  have been acquired for
          investment  and have not been  registered  under the Securities Act of
          1933. The shares may not be sold or transferred in the absence of such
          registration or an exemption therefrom under said Act."


Kindly forward to me my certificate at your earliest convenience.

Very truly yours,


_______________________________              _________________________________
(Signature)                                                   (Address)

_______________________________              _________________________________
(Print Name)
                                             __________________________________
                                                  (Social Security Number)



                                        2
                                             

<PAGE>

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<PERIOD-START>                              Jan-1-1998
<PERIOD-END>                                Sep-30-1998
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                       0
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<PAGE>


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