INTELLIQUEST INFORMATION GROUP INC
10-Q/A, 1997-12-16
MANAGEMENT CONSULTING SERVICES
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                                UNITED STATES 
                      SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549
                                       
                                 FORM 10-Q A

(Mark One)
                                       
 X  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
- --- Act of 1934

                 For the quarter ended:  September 30, 1997 

                                      or

    Transition report pursuant to Section 13 or 15(d) of the Securities
- --- Exchange Act of 1934

           For the transition period from            to           .
                                          ----------    ----------


                       Commission file number: 0-27680
                                               -------

                     INTELLIQUEST INFORMATION GROUP, INC.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


                 Delaware                              74-2775377
       -----------------------------                 --------------
      (STATE OR OTHER JURISDICTION OF               (I.R.S. EMPLOYER
      INCORPORATION OR ORGANIZATION)             IDENTIFICATION NUMBER)


                       1250 Capital of Texas Highway
                            Austin, Texas 78746
                               (512) 329-0808
        (ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)

                               ----------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  Yes  X    No
                                        ---      ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

               CLASS                         OUTSTANDING AT OCTOBER 31, 1997
   ----------------------------               -----------------------------
  Common Stock, $.0001 par value                         8,409,707 

                                       1

<PAGE>

The purpose of the amendment of the 10Q for the quarter ended September 30, 
1997 is to correct the wording in Item 2, Overview to reflect the change in 
reporting of revenues from conferences as discussed in Note 1.

                                       2
<PAGE>

   ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS.

    THE FOLLOWING MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
AND RESULTS OF OPERATIONS CONTAINS TREND ANALYSIS AND OTHER FORWARD LOOKING 
STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES.  SUCH FORWARD LOOKING 
STATEMENTS INCLUDE, BUT ARE NOT LIMITED TO, THE COMPANY'S EXPECTATIONS 
REGARDING ITS FUTURE FINANCIAL CONDITION AND OPERATING RESULTS, PRODUCT 
DEVELOPMENT, BUSINESS AND GROWTH STRATEGY, MARKET CONDITIONS AND COMPETITIVE 
ENVIRONMENT. THE COMPANY'S ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE 
ANTICIPATED IN THE FORWARD-LOOKING STATEMENTS AS THE RESULT OF CERTAIN 
FACTORS, INCLUDING THOSE SET FORTH UNDER THE SECTION ENTITLED "RISK FACTORS."

OVERVIEW

    IntelliQuest Information Group, Inc. (the "Company") is a leading 
provider of information, technologies, and analysis services that are 
designed to improve the marketing performance of technology companies. The 
Company provides timely, objective, accurate and cost-effective information 
about technology markets, customers and products on both a subscription basis 
and a proprietary project basis. The Company also licenses custom proprietary 
software applications and associated services to technology manufacturers for 
customer registration.

    The Company's continuous services are composed of renewable 
subscription-based products as well as renewable proprietary products and 
conferences.  The Company's renewable subscription-based product revenues are 
substantially derived from three product families: IntelliTrack IQ, the 
Computer Industry Media Study ("CIMS") and Internet-related products.  
IntelliTrack IQ is a collection of fifteen distinct product modules covering 
a variety of technologies and geographic markets, which targets all relevant 
customer segments including non-users as well as users.  CIMS is an annual 
study that measures the readership and viewership habits of technology 
purchase influencers.  Internet-related products include a variety of reports 
and subscription-based services providing information related to the Internet 
and Intranet markets based upon quantitative data and market observations.  
The Company's renewable proprietary product revenues typically consist of 
revenues from proprietary recurring tracking studies and customer management 
products.  The proprietary recurring tracking studies provide the customer 
with longitudinal information for tracking designated metrics over a 
continuous period of time.  Revenues from the customer management products 
are derived from a variety of sources including proprietary customer 
registration products and proprietary customer satisfaction products.  The 
Company hosts various conferences which provide forums for presentation and 
discussion of technology related issues.
    
    The Company's other revenues are derived from nonrecurring proprietary 
research and other nonrecurring revenue.  Traditional proprietary project 
research provides customized information to customers utilizing a variety of 
proprietary models, research techniques and data collection methods.

    In February 1997, the Company acquired Zona Research, Inc. ("Zona"), a 
privately held company that provides in-depth analysis and assessment of the 
Internet and Intranet markets based upon factual market data and 
observations. The transaction was accounted for as a pooling of interests; 
thus the Company's results of operations as discussed herein include those of 
Zona, and all periods presented have been restated.  

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