<PAGE> PAGE 1
000 A000000 06/30/99
000 C000000 0001007097
000 D000000 N
000 E000000 NF
000 F000000 Y
000 G000000 N
000 H000000 N
000 I000000 3.0
000 J000000 A
001 A000000 THE LOU HOLLAND TRUST
001 B000000 811-7533
001 C000000 4142873651
002 A000000 615 EAST MICHIGAN STREET
002 B000000 MILWAUKEE
002 C000000 WI
002 D010000 53202
003 000000 N
004 000000 N
005 000000 N
006 000000 N
007 A000000 N
007 B000000 0
007 C010100 0
007 C020100 LOU HOLLAND GROWTH FUND
007 C030100 Y
007 C010200 2
007 C010300 3
007 C010400 4
007 C010500 5
007 C010600 6
007 C010700 7
007 C010800 8
007 C010900 9
007 C011000 10
008 A000001 HOLLAND CAPITAL MANAGEMENT, L.P.
008 B000001 A
008 C000001 801-38709
008 D010001 CHICAGO
008 D020001 IL
008 D030001 60601
010 A000001 FIRSTAR MUTUAL FUND SERVICES LLC
010 B000001 85-11357
010 C010001 MILWAUKEE
010 C020001 WI
010 C030001 53202
011 A000001 HCM INVESTMENTS, INC.
011 B000001 8-43520
011 C010001 CHICAGO
011 C020001 IL
011 C030001 60601
012 A000001 FIRSTAR MUTUAL FUND SERVICES, LLC
<PAGE> PAGE 2
012 B000001 85-11357
012 C010001 MILWAUKEE
012 C020001 WI
012 C030001 53202
013 A000001 KPMG
013 B010001 CHICAGO
013 B020001 IL
013 B030001 60601
014 A000001 HCM INVESTMENTS, INC.
014 B000001 8-43520
015 A000001 FIRSTAR BANK MILWAUKEE, NA
015 B000001 C
015 C010001 MILWAUKEE
015 C020001 WI
015 C030001 53202
015 E010001 X
018 000000 Y
019 A000000 N
019 B000000 0
020 A000001 GOLDMAN SACHS
020 C000001 1
020 A000002 LEHMAN BROTHERS INC
020 C000002 0
020 A000003 CHICAGO CORPOARTION
020 C000003 0
020 A000004 DONALDSON LUFKIN JEN/PERSHING
020 C000004 0
020 A000005 ISI GROUP INC
020 C000005 0
020 A000006 BEREAN CAPITAL INC.
020 C000006 0
020 C000007 0
020 C000008 0
020 C000009 0
020 C000010 0
021 000000 1
022 A000001 GOLDMAN SACHS
022 C000001 46
022 D000001 70
022 A000002 LEHMAN BROTHER
022 C000002 31
022 D000002 0
022 A000003 DONALDSON LUFKIN JEN/PERSHING
022 C000003 10
022 D000003 0
022 A000004 CHICHAGO CORPORATION
022 C000004 37
022 D000004 0
022 C000005 0
022 D000005 0
022 C000006 0
<PAGE> PAGE 3
022 D000006 0
022 C000007 0
022 D000007 0
022 C000008 0
022 D000008 0
022 C000009 0
022 D000009 0
022 C000010 0
022 D000010 0
023 C000000 124
023 D000000 70
024 000000 N
025 D000001 0
025 D000002 0
025 D000003 0
025 D000004 0
025 D000005 0
025 D000006 0
025 D000007 0
025 D000008 0
026 A000000 N
026 B000000 Y
026 C000000 N
026 D000000 Y
026 E000000 N
026 F000000 N
026 G010000 N
026 G020000 N
026 H000000 N
027 000000 Y
028 A010000 753
028 A020000 0
028 A030000 0
028 A040000 46
028 B010000 231
028 B020000 0
028 B030000 0
028 B040000 13
028 C010000 194
028 C020000 0
028 C030000 0
028 C040000 610
028 D010000 109
028 D020000 0
028 D030000 0
028 D040000 121
028 E010000 103
028 E020000 0
028 E030000 0
028 E040000 96
028 F010000 115
<PAGE> PAGE 4
028 F020000 0
028 F030000 0
028 F040000 54
028 G010000 1475
028 G020000 0
028 G030000 0
028 G040000 940
028 H000000 0
029 000000 N
030 A000000 0
030 B000000 0.00
030 C000000 0.00
031 A000000 0
031 B000000 0
032 000000 0
033 000000 0
034 000000 N
035 000000 0
036 B000000 0
037 000000 N
038 000000 0
039 000000 N
040 000000 N
041 000000 N
042 A000000 0
042 B000000 0
042 C000000 0
042 D000000 0
042 E000000 0
042 F000000 0
042 G000000 0
042 H000000 0
043 000000 0
044 000000 0
045 000000 Y
046 000000 N
047 000000 Y
048 000000 0.000
048 A010000 500000
048 A020000 0.850
048 B010000 500000
048 B020000 0.750
048 C010000 0
048 C020000 0.000
048 D010000 0
048 D020000 0.000
048 E010000 0
048 E020000 0.000
048 F010000 0
048 F020000 0.000
048 G010000 0
<PAGE> PAGE 5
048 G020000 0.000
048 H010000 0
048 H020000 0.000
048 I010000 0
048 I020000 0.000
048 J010000 0
048 J020000 0.000
048 K010000 1000000
048 K020000 0.650
049 000000 N
050 000000 N
051 000000 N
052 000000 N
053 A000000 Y
053 B000000 Y
053 C000000 N
054 A000000 Y
054 B000000 Y
054 C000000 N
054 D000000 N
054 E000000 N
054 F000000 N
054 G000000 Y
054 H000000 Y
054 I000000 N
054 J000000 Y
054 K000000 N
054 L000000 N
054 M000000 Y
054 N000000 N
054 O000000 N
055 A000000 N
055 B000000 N
056 000000 Y
057 000000 N
058 A000000 N
059 000000 Y
060 A000000 Y
060 B000000 Y
061 000000 2000
062 A000000 N
062 B000000 0.0
062 C000000 0.0
062 D000000 0.0
062 E000000 0.0
062 F000000 0.0
062 G000000 0.0
062 H000000 0.0
062 I000000 0.0
062 J000000 0.0
062 K000000 0.0
<PAGE> PAGE 6
062 L000000 0.0
062 M000000 0.0
062 N000000 0.0
062 O000000 0.0
062 P000000 0.0
062 Q000000 0.0
062 R000000 0.0
063 A000000 0
063 B000000 0.0
066 A000000 Y
066 B000000 N
066 C000000 N
066 D000000 Y
066 E000000 N
066 F000000 N
066 G000000 N
067 000000 N
068 A000000 N
068 B000000 N
069 000000 N
070 A010000 Y
070 A020000 N
070 B010000 Y
070 B020000 N
070 C010000 Y
070 C020000 N
070 D010000 Y
070 D020000 N
070 E010000 Y
070 E020000 N
070 F010000 Y
070 F020000 N
070 G010000 Y
070 G020000 N
070 H010000 Y
070 H020000 N
070 I010000 Y
070 I020000 N
070 J010000 Y
070 J020000 N
070 K010000 Y
070 K020000 N
070 L010000 Y
070 L020000 Y
070 M010000 Y
070 M020000 N
070 N010000 Y
070 N020000 N
070 O010000 N
070 O020000 N
070 P010000 N
<PAGE> PAGE 7
070 P020000 N
070 Q010000 N
070 Q020000 N
070 R010000 Y
070 R020000 N
071 A000000 1165
071 B000000 184
071 C000000 9204
071 D000000 2
072 A000000 6
072 B000000 12
072 C000000 45
072 D000000 0
072 E000000 0
072 F000000 41
072 G000000 14
072 H000000 0
072 I000000 13
072 J000000 2
072 K000000 0
072 L000000 7
072 M000000 0
072 N000000 4
072 O000000 0
072 P000000 0
072 Q000000 11
072 R000000 5
072 S000000 4
072 T000000 0
072 U000000 5
072 V000000 0
072 W000000 3
072 X000000 109
072 Y000000 44
072 Z000000 -8
072AA000000 37
072BB000000 60
072CC010000 486
072CC020000 0
072DD010000 0
072DD020000 0
072EE000000 0
073 A010000 0.0000
073 A020000 0.0000
073 B000000 0.0000
073 C000000 0.0000
074 A000000 0
074 B000000 0
074 C000000 270
074 D000000 0
074 E000000 0
<PAGE> PAGE 8
074 F000000 9863
074 G000000 0
074 H000000 0
074 I000000 0
074 J000000 0
074 K000000 2
074 L000000 10
074 M000000 35
074 N000000 10180
074 O000000 0
074 P000000 0
074 Q000000 0
074 R010000 0
074 R020000 0
074 R030000 0
074 R040000 25
074 S000000 0
074 T000000 10155
074 U010000 506
074 U020000 0
074 V010000 20.08
074 V020000 0.00
074 W000000 0.0000
074 X000000 201
074 Y000000 0
075 A000000 0
075 B000000 9850
076 000000 0.00
077 A000000 Y
077 B000000 N
077 C000000 N
077 D000000 N
077 E000000 N
077 F000000 N
077 G000000 N
077 H000000 N
077 I000000 N
077 J000000 N
077 K000000 N
077 L000000 N
077 M000000 N
077 N000000 N
077 O000000 N
077 P000000 N
077 Q010000 Y
077 Q020000 N
077 Q030000 N
078 000000 N
080 A000000 GULF INSURANCE
080 C000000 200
081 A000000 N
<PAGE> PAGE 9
081 B000000 0
082 A000000 Y
082 B000000 5
083 A000000 N
083 B000000 0
084 A000000 N
084 B000000 0
085 A000000 Y
085 B000000 N
086 A010000 0
086 A020000 0
086 B010000 0
086 B020000 0
086 C010000 0
086 C020000 0
086 D010000 0
086 D020000 0
086 E010000 0
086 E020000 0
086 F010000 0
086 F020000 0
SIGNATURE MONICA WALKER
TITLE SECRETARY
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.
<TABLE> <S> <C>
<ARTICLE> 6
<CIK> 0001007097
<NAME> THE LOU HOLLAND TRUST
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-1999
<PERIOD-START> JAN-01-1999
<PERIOD-END> Jun-30-1999
<INVESTMENTS-AT-COST> 6,290,843
<INVESTMENTS-AT-VALUE> 10,132,754
<RECEIVABLES> 12,463
<ASSETS-OTHER> 34,501
<OTHER-ITEMS-ASSETS> 0
<TOTAL-ASSETS> 10,179,718
<PAYABLE-FOR-SECURITIES> 0
<SENIOR-LONG-TERM-DEBT> 0
<OTHER-ITEMS-LIABILITIES> 24,261
<TOTAL-LIABILITIES> 24,261
<SENIOR-EQUITY> 0
<PAID-IN-CAPITAL-COMMON> 6,310,789
<SHARES-COMMON-STOCK> 505,677
<SHARES-COMMON-PRIOR> 475,504
<ACCUMULATED-NII-CURRENT> (7,833)
<OVERDISTRIBUTION-NII> 0
<ACCUMULATED-NET-GAINS> 10,590
<OVERDISTRIBUTION-GAINS> 0
<ACCUM-APPREC-OR-DEPREC> 3,841,911
<NET-ASSETS> 10,155,457
<DIVIDEND-INCOME> 45,293
<INTEREST-INCOME> 12,247
<OTHER-INCOME> 0
<EXPENSES-NET> 65,373
<NET-INVESTMENT-INCOME> (7,833)
<REALIZED-GAINS-CURRENT> (23,152)
<APPREC-INCREASE-CURRENT> 485,783
<NET-CHANGE-FROM-OPS> 454,798
<EQUALIZATION> 0
<DISTRIBUTIONS-OF-INCOME> 0
<DISTRIBUTIONS-OF-GAINS> 0
<DISTRIBUTIONS-OTHER> 0
<NUMBER-OF-SHARES-SOLD> 78,346
<NUMBER-OF-SHARES-REDEEMED> (48,173)
<SHARES-REINVESTED> 0
<NET-CHANGE-IN-ASSETS> 1,020,554
<ACCUMULATED-NII-PRIOR> 0
<ACCUMULATED-GAINS-PRIOR> 33,742
<OVERDISTRIB-NII-PRIOR> 0
<OVERDIST-NET-GAINS-PRIOR> 0
<GROSS-ADVISORY-FEES> 41,161
<INTEREST-EXPENSE> 0
<GROSS-EXPENSE> 109,344
<AVERAGE-NET-ASSETS> 9,779,061
<PER-SHARE-NAV-BEGIN> 19.21
<PER-SHARE-NII> (0.01)
<PER-SHARE-GAIN-APPREC> 0.88
<PER-SHARE-DIVIDEND> 0
<PER-SHARE-DISTRIBUTIONS> 0
<RETURNS-OF-CAPITAL> 0
<PER-SHARE-NAV-END> 20.08
<EXPENSE-RATIO> 1.35
[AVG-DEBT-OUTSTANDING] 0
[AVG-DEBT-PER-SHARE] 0
</TABLE>