EXCITE INC
8-K, 1998-04-17
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<PAGE>   1



                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT
                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


        Date of Report (Date of earliest event reported): APRIL 1, 1998


                                  EXCITE, INC.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)


                                   CALIFORNIA
                  --------------------------------------------
                         (State or other jurisdiction of
                                 incorporation)



      0-28064                                                  77-0378215
- ----------------------                                   ---------------------
    (Commission                                              (IRS Employer
    File Number)                                           Identification No.)


     555 Broadway, Redwood City, CA                                94063
- --------------------------------------------------------------------------------
 (Address of principal executive offices)                        (Zip Code)


                                 (650) 568-6000
- --------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)


- --------------------------------------------------------------------------------
          (Former name or former address, if changed since last report)




<PAGE>   2



ITEM 5:  OTHER EVENTS.

        Acquisition of Classifieds2000.

       Effective as of April 1, 1998, Excite, Inc. (the "Company"), entered into
a definitive agreement to acquire Classifieds2000, Inc., a California
corporation ("Classifieds2000"). In connection with this acquisition, the
Company issued 864,871 shares of its Common Stock to Classifieds2000
stockholders, 89,000 of which are subject to an escrow to secure certain
indemnification obligations. Excite also assumed outstanding options and
warrants to purchase shares of Classifieds2000 capital stock, which options and
warrants are exercisable for approximately 22,998 and 2,121 shares,
respectively, of Excite Common Stock. This transaction will be accounted for as
a pooling of interests. The Company intends to file a Registration Statement on
Form S-8 with respect to the assumed options, and upon the filing of such
Registration Statement on Form S-8, any shares of Common Stock subject to
options which are exercisable will be available for resale in the public market.
In addition, the Company is obligated to file, within 90 days of the closing of
the acquisition, a Registration Statement on Form S-3 with respect to the resale
of the shares of the Company's Common Stock issued to Classifieds2000 security
holders in connection with the acquisition or issuable upon exercise of assumed
warrants.

        The information set forth in the Company's press release dated April 6,
1998 and filed as an exhibit to this report is incorporated herein by reference.

        Earnings Announcement and Operating Highlights.

        On April 16, 1998, the Company reported financial results and operating
highlights for the first quarter of 1998. The information set forth in the
Company's press release dated April 16, 1998 and filed as an exhibit with this
report is incorporated herein by reference.

        Forward-Looking Statements.

        The press releases filed as exhibits to this report include "safe
harbor" language, pursuant to the Private Securities Litigation Reform Act of
1995, indicating that certain statements about the Company's business contained
in the press releases are "forward-looking" rather than "historic." The press
releases also state that a more thorough discussion of factors affecting the
Company's operating results is included in the Company's Annual Report on Form
10-K for the fiscal year ended December 31, 1997 and the Company's other reports
filed with the SEC.

ITEM 7:  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

         (c)   Exhibits.

               The following exhibits are filed herewith:



                                       2

<PAGE>   3

               2.1 Agreement and Plan of Reorganization dated as of March 31,
1998 by and among the Company, Excite 2000 Acquisition Corporation,
Classifieds2000, Inc., Sani
El-Fishawy and Karim El-Fishawy.

               99.1 Press Release dated April 6, 1998.

               99.2 Press Release dated April 16, 1998.



                                       3

<PAGE>   4


                                    SIGNATURE


        Pursuant to the requirements of the Securities Exchange Act of 1934,
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                            EXCITE, INC.



Date:  April 17, 1998                       By:  /s/ ROBERT C. HOOD
                                                 -------------------------------
                                                 Robert C. Hood
                                                 Executive Vice President, Chief
                                                 Administrative Officer and
                                                 Chief Financial Officer



                                       4

<PAGE>   5




                                  EXHIBIT INDEX


<TABLE>
<S>            <C>
Exhibit 2.1    Agreement and Plan of Reorganization dated as of March 31,
               1998 by and among the Company, Excite 2000 Acquisition
               Corporation, Classifieds2000, Inc., Sani
               El-Fishawy and Karim El-Fishawy.

Exhibit 99.1   Press Release dated April 6, 1998.

Exhibit 99.2   Press Release dated April 16, 1998.
</TABLE>



                                       5


<PAGE>   1
                                                                     EXHIBIT 2.1



                      AGREEMENT AND PLAN OF REORGANIZATION


        THIS AGREEMENT AND PLAN OF REORGANIZATION (the "AGREEMENT") is entered
into as of this 31st day of March, 1998, by and among Excite, Inc., a California
corporation ("Excite"), Excite 2000 Acquisition Corporation, a Delaware
corporation and a wholly owned subsidiary of Excite ("MERGER SUB"),
Classifieds2000, Inc., a California corporation ("CLASSIFIEDS2000"), and, with
respect to Sections 1.6, 2, 4.4, 4.10 and 10 only, Sani El-Fishawy and Karim
El-Fishawy (collectively, the "PRINCIPAL SHAREHOLDERS").


                                    RECITALS

        A. The parties intend that, subject to the terms and conditions
hereinafter set forth, Merger Sub will merge with and into Classifieds2000 in a
reverse triangular merger (the "MERGER"), with Classifieds2000 to be the
surviving corporation of the Merger, pursuant to the terms and conditions of
this Agreement and a Agreement of Merger substantially in the form of Exhibit A
attached hereto (the "AGREEMENT OF MERGER") and the applicable provisions of the
law of the State of California. Upon the effectiveness of the Merger, all of the
outstanding Common Stock and Preferred Stock of Classifieds2000 will be
converted into Common Stock of Excite ("EXCITE COMMON STOCK"). In addition, all
outstanding options ("CLASSIFIEDS2000 OPTIONS") and warrants ("CLASSIFIEDS2000
WARRANTS") to purchase shares of the Common Stock and Preferred Stock of
Classifieds2000 will be converted into options and warrants, respectively, to
purchase Excite Common Stock, all as provided in this Agreement and the
Agreement of Merger. The options and warrants exercisable for Excite Common
Stock issued in the Merger shall be referred to herein as the "EXCITE
SECURITIES."

        B. The Merger is intended to be treated as a tax-free reorganization
pursuant to the provisions of Section 368(a)(1)(A) of the Internal Revenue Code
of 1986, as amended (the "CODE"), by virtue of the provisions of Section
368(a)(2)(E) of the Code and as a "pooling of interests" for accounting
purposes.

        NOW, THEREFORE, the parties hereto hereby agree as follows:

1.      PLAN OF REORGANIZATION

        1.1 The Merger. An Agreement of Merger will be filed with the office of
the Secretary of State of the State of California as soon as practicable after
the Closing Date (as defined in Section 6.1 hereof). The effective date and time
of such filing is referred to herein as the "EFFECTIVE TIME". At the Effective
Time, Merger Sub will be merged with and into Classifieds2000 pursuant to this
Agreement and the Agreement of Merger and in accordance with applicable
provisions of the law of the State of California as follows:

               1.1.1 Conversion of Shares. Each share of Classifieds2000 Common
Stock (the "CLASSIFIEDS2000 COMMON STOCK"), and each share of Classifieds2000
Series A Preferred Stock (the "CLASSIFIEDS2000 A PREFERRED") and each share of
Classifieds2000 Series B Preferred Stock (the "CLASSIFIEDS2000 B PREFERRED")
(and collectively, the "CLASSIFIEDS2000 CAPITAL STOCK") issued and outstanding
immediately prior to the Effective Time, other than shares, if any, for which
dissenters rights have been or will be perfected in compliance with applicable
law, will by virtue of the Merger and at the Effective Time, and without further
action on the part of any holder thereof (the "CLASSIFIEDS2000 STOCKHOLDER(S)"),
be converted into the right to receive the



                                       1

<PAGE>   2

"COMMON APPLICABLE FRACTION" of a fully paid and nonassessable share of Excite
Common Stock.

                      (i) The Total Excite Shares. The total shares of Excite
Common Stock issuable hereunder (the "TOTAL EXCITE SHARES") shall be eight
hundred and ninety thousand (890,000) shares.

                      (ii) Common Applicable Fraction. The Common Applicable
Fraction shall be determined by dividing (A) the Total Excite Shares (as defined
above in Subsection 1.1.1(i)) by (B) the Total Classifeds2000 Shares, which
shall equal the sum of: (i) the total number of shares of Classifieds2000 Common
Stock outstanding immediately prior to the Effective Time, (ii) the total number
of shares of Classifieds2000 Common Stock into which all shares of
Classifieds2000 A Preferred and Classifieds2000 B Preferred that are outstanding
as of the date hereof could be converted, and (iii) the total number of shares
of Classifieds2000 Common Stock issuable upon exercise of all Classifieds2000
Options and Classifieds2000 Warrants outstanding immediately prior to the
Effective Time (collectively (the "TOTAL CLASSIFIEDS2000 SHARES").

                      (iii) Application of the Common Applicable Fraction. The
holders of Classifieds2000 Common Stock shall receive such number of shares of
Excite Common Stock equal to the Common Applicable Fraction multiplied by the
number of shares of Classifieds2000 Common Stock so held by such stockholder.
The holders of Classifieds2000 A Preferred shall receive such number of shares
of Excite Common Stock equal to the Common Applicable Fraction multiplied by the
number of shares of Classifieds2000 Common Stock into which each share of
Classifieds2000 A Preferred is convertible. The holders of Classifieds2000 B
Preferred shall receive such number of shares of Excite Common Stock equal to
the Common Applicable Fraction multiplied by the number of shares of
Classifieds2000 Common Stock into which each share of Classifieds2000 B
Preferred is convertible.

                      (iv) Conversion of Capital Stock of Merger Sub. Each share
of Common Stock of Merger Sub outstanding immediately prior to the Effective
Time shall be converted into one share of Classifieds2000 Common Stock.

               1.1.2 Classifieds2000 Options. At the Effective Time, Excite will
automatically, by virtue of the Merger, assume all outstanding options to
purchase shares of Classifieds2000 Common Stock and each holder of a
Classifieds2000 Option granted (a) under the Classifieds2000 Stock Option Plan
(the "CLASSIFIEDS2000 OPTION PLAN") or (b) outside of the Classifieds2000 Option
Plan, shall be entitled, in accordance with the existing terms of such
Classifieds2000 Option, to purchase after the Effective Time that number of
shares of Excite Common Stock determined by multiplying the aggregate number of
shares of Classifieds2000 Common Stock subject to such Classifieds2000 Option at
the Effective Time by the Common Applicable Fraction, and the exercise price per
share for each such assumed option (the "ASSUMED OPTION") will equal the
exercise price per share of the Classifieds2000 Option immediately prior to the
Effective Time divided by the Common Applicable Fraction. If the foregoing
calculation results in an Assumed Option (a) being exercisable for a fraction of
a share of Excite Common Stock, then the number of shares of Excite Common Stock
subject to such Assumed Option will be rounded down to the nearest whole number
with no cash being payable for such fractional share, or (b) being exercisable
for a per share exercise price that includes a fraction of a cent, the exercise
price shall be rounded down to the nearest whole cent. The term, exercisability,
vesting schedule, status as an "incentive stock option" under Section 422A of
the 



                                       2

<PAGE>   3

Code, if applicable, and all other terms of the Assumed Options will otherwise
be unchanged unless such Classifieds2000 Option by its terms is accelerated upon
the Merger. The continuous term of employment with Classifieds2000 will be
credited to each holder of an Assumed Option as if it were employment with
Excite for purposes of determining the vesting and the number of shares subject
to exercise after the Effective Time. Promptly following the Effective Time,
Excite will issue to each holder of an Assumed Option a document evidencing the
foregoing assumption by Excite. Attached hereto as Exhibit 1.1.2 is list of all
holders of Classifieds2000 Options and the number of options held by each. To
the extent required by, and subject to the provisions of, such Classifieds2000
Option Plan, Excite shall comply with the terms of the Classifieds2000 Option
Plan and use its reasonable best efforts to preserve the incentive stock option
status after the Effective Time of the Assumed Options which qualified as
incentive stock options prior to the Effective Time.

               1.1.3 Classifieds2000 Warrants. At the Effective Time, Excite
will automatically, by virtue of the Merger, assume all outstanding warrants to
purchase shares of Classifieds2000 Capital Stock and each holder of a
Classifieds2000 Warrant (an "ASSUMED WARRANT") shall be entitled, in accordance
with the existing terms of such Classifieds2000 Warrant, to purchase after the
Effective Time that number of shares of Excite Common Stock determined by
multiplying the aggregate number of shares of Classifieds2000 Capital Stock
subject to such Classifieds2000 Warrant at the Effective Time by the Common
Applicable Fraction, and the exercise price per share for each such assumed
Warrant will equal the exercise price per share of the Classifieds2000 Warrant
immediately prior to the Effective Time divided by the Common Applicable
Fraction. If the foregoing calculation results in an Assumed Warrant being
exercisable for a fraction of a share of Excite Common Stock, then the number of
shares of Excite Common Stock subject to such Assumed Warrant will be rounded
down to the nearest whole number with no cash being payable for such fractional
share. If the Assumed Warrant is exercisable for a per share exercise price that
includes a fraction of a cent, the exercise price shall be rounded down to the
nearest whole cent. The terms of the Classifieds2000 Warrants will otherwise be
unchanged.

               1.1.4 Adjustments for Capital Changes. If prior to the Effective
Time, Excite recapitalizes through a split-up of its outstanding shares into a
greater number, or a combination of its outstanding shares into a lesser number,
reorganizes, reclassifies or otherwise changes its outstanding shares into the
same or a different number of shares of other classes (other than through a
split-up or combination of shares provided for in the previous clause), or
declares a dividend on its outstanding shares payable in shares or securities
convertible into shares, the number of shares of Excite Common Stock into which
the shares of Classifieds2000 Capital Stock, Options, Warrants and Convertible
Securities are to be converted will be adjusted appropriately so as to maintain
the proportionate interests of the holders of the Classifieds2000 Capital Stock,
Options, Warrants and Convertible Securities and the holders of Excite shares.

               1.1.5 Dissenting Shares. Holders of shares of Classifieds2000
Capital Stock who have complied with all requirements for perfecting appraisal
rights, as set forth in Chapter 800 -1300 of the General Corporation Law of the
State of California ("CALIFORNIA LAW"), shall be entitled to their rights under
the California Law with respect to such shares ("DISSENTING SHARES").

        1.2 Fractional Shares. No fractional shares of Excite Common Stock will
be issued in connection with the Merger, but in lieu thereof, the holder of any
shares of Classifieds2000 Capital Stock who would otherwise be entitled to
receive a fraction of a share of Excite Common



                                       3

<PAGE>   4

Stock will receive from Excite, promptly after the Effective Time, an amount of
cash equal to (i) the closing price of a share of Excite Common Stock on the
Closing Date as reported by Nasdaq, multiplied by (ii) the fraction of a share
to which such holder would otherwise be entitled.

        1.3 Escrow Agreement. At the closing of the Merger (the "CLOSING"),
Excite will withhold that number of shares of Excite Common Stock which equals
ten percent (10%) of the Total Excite Shares in the Merger, otherwise issuable
to the holders of the Classifieds2000 Capital Stock, Options, Warrants and
Convertible Securities (which certificates shall be delivered to the Escrow
Agent at the time of such exercise, if exercised during the Escrow Period (as
defined below)), on a pro rata basis, as determined pursuant to this Section 1.3
(rounded down to the nearest whole number of shares to be issued to each
Classifieds2000 Stockholder) and deliver such shares (the "ESCROW SHARES") to
Chase Trust Company of California (the "ESCROW AGENT"), as escrow agent, to be
held by the Escrow Agent as collateral for the Classifieds2000 Stockholder's
obligations under Section 10.2 and pursuant to the provisions of an escrow
agreement (the "ESCROW AGREEMENT") in substantially the form of Exhibit 1.3. The
Escrow Shares will be represented by a certificate or certificates issued in the
name of the Classifieds2000 Stockholders and delivered to the Escrow Agent
(except for the shares of Assumed Options and Assumed Warrants not yet
exercised) and will be held as collateral for Damages suffered by an Indemnified
Person (each as defined in Section 10.2) for breaches of the representations,
warranties and covenants of Classifieds2000 contained in this Agreement. The
Escrow Shares shall equal ten percent (10%) of the Total Excite Shares. Assumed
Options and Assumed Warrants which are exercised after the Effective Time shall
not be subject to the Escrow Agreement. The Escrow Shares will be delivered and
will be held by the Escrow Agent from the Closing until (a) the date on which
Excite has received audited financial statements together with a report thereon
from Excite's independent auditors covering the combined results of Excite and
Classifieds2000 for the first fiscal year of Excite ending after the Closing
Date (i.e., the year ending December 31, 1998) for items expected to be
encountered in the audit process, provided that Excite shall have until March
31, 1999 to review the audit results to determine if any claim for Damages
exists under Section 10.2 of this Agreement and Excite shall provide notice of
any claim for Damages on or prior to March 31, 1999, and (b) one (1) year from
the Closing Date for all other items (the "ESCROW PERIOD"). However, in all
cases as to matters which an Indemnified Person has given written notice of a
claim for Damages during the Escrow Period, such period with respect thereto
shall continue until such claim for Damages is finally resolved and the
Classifieds2000 Stockholder's indemnification obligations under Section 10.2
hereof with respect thereto are fully determined in accordance with the terms
and conditions of this Agreement and the Escrow Agreement.

               In the event that the Merger is approved by the Classifieds2000
Stockholders, as provided herein, the Classifieds2000 Stockholders shall,
without any further act of any Classifieds2000 Stockholder, be deemed to have
consented to and approved (i) the use of the Escrow Shares as collateral for the
Classifieds2000 Stockholder's indemnification obligations under Section 10.2 in
the manner set forth in the Escrow Agreement, (ii) the appointment of Sani
El-Fishawy as the representative of the Classifieds2000 Stockholders (the
"REPRESENTATIVE") under the Escrow Agreement and as the attorney-in-fact and
agent for and on behalf of each Classifieds2000 Stockholder (other than holders
of Dissenting Shares) and the taking by the Representative of any and all
actions and the making of any decisions required or permitted to be taken by the
Representative under the Escrow Agreement (including, without limitation, the
exercise of the power to: (a) authorize delivery to Excite of Escrow Shares in
satisfaction of claims by Excite; (b) agree to, negotiate, enter into
settlements and compromises of and demand



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<PAGE>   5

arbitration and comply with orders of courts and awards of arbitrators with
respect to such claims; (c) resolve any claim made by Indemnified Persons
pursuant to Section 10.2; and (d) take all actions necessary in the judgment of
the Representative for the accomplishment of the foregoing) and (iii) to all of
the other terms, conditions and limitations in the Escrow Agreement.

        1.4 Effects of the Merger. At the Effective Time: (a) the separate
existence of Merger Sub will cease and Merger Sub will be merged with and into
Classifieds2000, and Classifieds2000 will be the surviving corporation, pursuant
to the terms of the Agreement of Merger, (b) the Certificate of Incorporation
and Bylaws of Classifieds2000 will be amended and restated to be the same as the
Certificate of Incorporation and Bylaws of Merger Sub; provided, however, that
the corporate name of Classifieds2000 will not change, (c) the Board of
Directors and officers of Excite will remain unchanged, (d) all the directors of
Classifieds2000 immediately prior to the Effective Time will resign and the
directors of the Merger Sub shall automatically become the directors of the
surviving corporation and the officers of Classifieds2000 immediately prior to
the Effective Time will resign and the officers of Merger Sub shall
automatically become the officers of the surviving corporation, (e) each share
of Classifieds2000 Capital Stock outstanding immediately prior to the Effective
Time will be converted into Excite Common Stock and each Classifieds2000 Option
and Classifieds2000 Warrant outstanding immediately prior to the Effective Time
will be assumed by Excite, each as provided in Sections 1.1 and 1.2, (f) Excite,
which held all the outstanding shares of Merger Sub prior to the Effective Time
will instead hold all the outstanding shares of Classifieds2000 and (g) the
Merger will, from and after the Effective Time, have all of the effects provided
by applicable law.

        1.5 S-3 Registration Rights and Registration on Form S-8.

               1.5.1 S-3 Registration Rights. Effective upon the Effective Time,
each Classifieds2000 Stockholder who receives shares of Excite Common Stock,
including shares issued pursuant to the exercise of Assumed Warrants, in the
Merger pursuant to Section 1.1 hereof shall be granted Form S-3 registration
rights (other than pursuant to the assumption of Assumed Options, which shall be
covered by a Form S-8 pursuant to Section 1.5.2 hereof) under the Securities Act
of 1933, as amended (the "1933 ACT") on the terms and subject to the conditions
and limitations of the Registration Rights Agreement attached hereto as Exhibit
1.5.1A (the "REGISTRATION RIGHTS AGREEMENT"). Within ninety (90) days of the
Closing, Excite will cause to be filed a Registration Statement on Form S-3
covering the resale of all securities issued in the Merger, including shares
issued pursuant to the exercise of the Assumed Warrants (other than Assumed
Options which shall be covered by the Form S-8, pursuant to Section 1.5.2
hereof). Excite will use its best efforts to cause the Registration Statement to
become effective promptly after filing and shall keep such Registration
Statement effective until such time as each recipient of Excite Common Stock is
eligible to sell all of the Excite Common Stock held by each such recipient
(other than those covered by the Form S-8) in a three (3) month period pursuant
to the resale restrictions provided for in Rule 144 under the 1933 Act. Each
Classifieds2000 Stockholder shall agree that the Excite Common Stock issued to
him (the "LOCK UP SHARES"), to the extent requested by Excite or an underwriter
of securities of Excite, be subject, on a pro rata basis, to the lock-up
provisions included in the Registration Rights Agreement in the event Excite
initiates an underwritten offering of at least twenty million dollars
($20,000,000.00) of newly issued shares of Excite Common Stock with nationally
recognized managing underwriters while the S-3 Registration Statement is
effective; provided, however, the lock-up provisions shall not apply to (a) the
Lock Up Shares that, prior to the time of the underwritten offering, have been
sold to the public or (b) any Classifieds2000 Stockholder, that,



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<PAGE>   6

at the time of the request, has a beneficial ownership of less than one and one
half percent (1 1/2%) of the outstanding shares of Excite Common Stock.
Notwithstanding the foregoing or any provision to the contrary contained in the
Registration Rights Agreement, no Classifieds2000 Stockholder will be obligated
under the lock-up provisions included in the Registration Rights Agreement
unless all Excite executive officers, directors and beneficial owners of greater
than one and one half percent (1 1/2%) of Excite's outstanding Common Stock
enter into identical lock-up agreements. In order to enforce the foregoing
covenants, Excite shall have the right to place restrictive legends on the
certificates of the Excite Common Stock issued in the Merger, indicating that
the shares are subject to the provisions of the Registration Rights Agreement
until the sale of such shares.

               1.5.2 Registration on Form S-8. In addition, Excite shall use its
best efforts to cause the shares of Excite Common Stock that are issuable upon
exercise of the Assumed Options to be registered under the Securities Act on
Form S-8 ("FORM S-8") within thirty (30) days of the Closing. Classifieds2000
will reasonably cooperate with Excite to the best of Classifieds2000's ability
in the preparation of the Form S-8.

        1.6 Qualify as a Tax-Free Reorganization. The parties intend to adopt
this Agreement as a plan of reorganization and to consummate the Merger in
accordance with the provisions of Section 368(a)(1)(A) of the Code. The parties
believe that the total value of the Excite Common Stock to be received in the
Merger by the Classifieds2000 Stockholders is equal, in each instance, to the
total value of the Classifieds2000 Capital Stock to be surrendered in exchange
therefor. The Excite Common Stock issued in the Merger will be issued solely in
exchange for Classifieds2000 Capital Stock, Classifieds2000 Options and
Classifieds2000 Warrants, respectively, and no other transaction other than the
Merger represents, provides for or is intended to be an adjustment to the
consideration paid for the Classifieds2000 Capital Stock, Classifieds2000
Options and Classifieds2000 Warrants. Except for cash paid in lieu of fractional
shares or for Dissenting Shares, no consideration that could constitute "other
property" within the meaning of Section 356 of the Code is being paid by Excite
for the Classifieds2000 Capital Stock in the Merger. The parties shall not take
a position on any tax returns inconsistent with this Section 1.6 unless required
to do so by applicable tax laws pursuant to a determination as defined in
Section 1313(c) of the Code. In addition, Excite represents now, and as of the
Closing Date, that it presently intends to continue Classifieds2000's historic
business or use a significant portion of Classifieds2000's business assets in a
business and that it has no current plan or intention to liquidate
Classifieds2000, to merge Classifieds2000 with and into another corporation, to
sell or otherwise dispose of the stock of Classifieds2000 or to cause
Classifieds2000 to sell or otherwise dispose of any of its assets, except for
dispositions made in the ordinary course of business or transfers described in
Section 368(a)(2)(C) of the Code. At the Closing, the Chief Financial Officers
of Excite and Classifieds2000 shall each execute and deliver tax certificates in
the forms of Exhibits 1.6A-B, together with an acknowledgment that such
certificates will be relied upon by Classifieds2000 and Excite in determining
whether the Merger constitutes a reorganization under Section 368(a) of the
Code. The provisions and representations contained or referred to in this
Section 1.6 shall survive until the expiration of the applicable statute of
limitations.

2.      REPRESENTATIONS AND WARRANTIES OF CLASSIFIEDS2000 AND PRINCIPAL
        SHAREHOLDERS

        Classifieds2000 and the Principal Shareholders, jointly and severally,
hereby represent and warrant as follows, except as set forth in the
Classifieds2000 Schedule of Exceptions (in



                                       6

<PAGE>   7

numbered paragraphs that correspond to the Section numbers below) simultaneously
delivered to Excite with the execution of this Agreement. As used in this
Agreement, "MATERIAL ADVERSE EFFECT" shall mean a material adverse effect on
Classifieds2000's business, results of operation or financial condition;
provided, however, that (ii) facts, events and matters arising from or due to
the execution of this Agreement or disclosure thereof, including, but not
limited to, changes to Classifieds2000s network affiliates shall not be deemed
to have a Material Adverse Effect on Classifieds2000, and (ii) facts, events and
matters that affect the Internet community as a whole and not Classifieds2000
disproportionately, shall not be deemed to have a Material Adverse Effect on
Classifieds2000. As used in this Agreement, the terms "TO ITS KNOWLEDGE" or "TO
CLASSIFIEDS2000'S KNOWLEDGE" shall mean the actual knowledge of the Principal
Shareholders and other officers of Classifieds2000:

        2.1 Organization and Good Standing. Classifieds2000 is a corporation
duly organized, validly existing and in good standing under the law of the State
of California, and is in good standing under the law of the State of California,
has the corporate power and authority to own, operate and lease its properties
and to carry on its business as now conducted and as proposed to be conducted,
and is qualified as a foreign corporation in each jurisdiction in which a
failure to be so qualified could reasonably be expected to have a Material
Adverse Effect.

        2.2    Power, Authorization and Validity.

               2.2.1 Classifieds2000 has the right, power, legal capacity and
authority to enter into and, subject to Classifieds2000 Stockholder approval,
perform its obligations under this Agreement and all agreements to which
Classifieds2000 is or will be a party that are required to be executed pursuant
to this Agreement (the "CLASSIFIEDS2000 ANCILLARY AGREEMENTS"). The execution,
delivery and performance of this Agreement and the Classifieds2000 Ancillary
Agreements have been duly and validly approved and authorized by
Classifieds2000's Board of Directors.

               2.2.2 No filing, authorization or approval, governmental or
otherwise, is necessary to enable Classifieds2000 to enter into, and to perform
its obligations under, this Agreement and the Classifieds2000 Ancillary
Agreements, except for (a) the filing of the Agreement of Merger with the
California Secretary of State, and the filing of appropriate documents with the
relevant authorities of other states in which Classifieds2000 is qualified to do
business, if any, (b) such filings as may be required to comply with federal and
state securities laws, (c) consents required under contracts disclosed in
Exhibit 2.11 and (d) the approval of the Classifieds2000 Stockholders of the
transactions contemplated hereby, as provided under applicable law and
Classifieds2000's Certificate of Incorporation and Bylaws.

               2.2.3 This Agreement and the Classifieds2000 Ancillary Agreements
are, or when executed by Classifieds2000 will be, valid and binding obligations
of Classifieds2000 enforceable in accordance with their respective terms, except
as to the effect, if any, of (a) applicable bankruptcy and other similar laws
affecting the rights of creditors generally, (b) rules of law governing specific
performance, injunctive relief and other equitable remedies and (c) the
enforceability of provisions requiring indemnification or contribution in
connection with the offering, issuance or sale of securities; provided, however,
that the Agreement of Merger will not be effective until filed with the
California Secretary of State.

        2.3 Capitalization. The total number of shares of authorized capital
stock of Classifieds2000 is twenty-eight million (28,000,000), of which twenty
million (20,000,000)



                                       7

<PAGE>   8

shares are designated Common Stock and eight million (8,000,000) shares are
designated Preferred Stock (collectively, the "CLASSIFIEDS2000 PREFERRED
STOCK"). Of the Classifieds2000 Preferred Stock, seven hundred sixty-two
thousand four hundred seventy-eight shares (762,478) are designated as Series A
Preferred Stock and one million three hundred eighty thousand (1,380,000) shares
are designated as Series B Preferred Stock. As of March 31, 1998, seven million
thirty-seven thousand three hundred fifty-five (7,037,355) shares of
Classifieds2000 Common Stock, seven hundred sixty-two thousand four hundred
seventy-eight shares (762,478) shares of Classifieds2000 Series A Preferred
Stock and one million three hundred sixty-two thousand seven hundred ninety-four
(1,362,794) shares of Classifieds2000 Series B Preferred Stock, are issued and
outstanding. An aggregate of two million five hundred fifty-nine thousand seven
hundred five (2,559,705) shares of Classifieds2000 Common Stock are reserved and
authorized for issuance pursuant to the Classifieds2000 Option Plan, of which
options to purchase a total of three hundred fifty-six thousand six hundred
fifty (356,650) shares of Common Stock are outstanding thereunder. Warrants to
purchase five thousand (5,000) shares of Classifieds2000 Common Stock and
twenty-seven thousand nine hundred six (27,906) shares of Series B Preferred
Stock are issued and outstanding. All issued and outstanding shares of
Classifieds2000 Capital Stock have been duly authorized and validly issued, are
fully paid and non assessable, are not subject to any right of rescission, and
have been offered, issued, sold and delivered by Classifieds2000 in compliance
with all registration or qualification requirements (or applicable exemptions
therefrom) of applicable federal and state securities laws. A list of all
holders of Classifieds2000 Common Stock, Preferred Stock, Options and Warrants
and the number of shares, options and warrants held by each has been delivered
by Classifieds2000 to Excite herewith as Exhibit 2.3. Except as set forth in
this Section 2.3 and in Exhibit 2.3, there are no options, warrants, calls,
commitments, conversion privileges or preemptive or other rights or agreements
outstanding to purchase any of Classifieds2000's authorized but unissued capital
stock or any securities convertible into or exchangeable for shares of
Classifieds2000 Capital Stock or obligating Classifieds2000 to grant, extend, or
enter into any such option, warrant, call, right, commitment, conversion
privilege or other right or agreement, and there is no liability for dividends
accrued but unpaid. Except as indicated in the Classifieds2000 Schedule of
Exceptions, there are no voting agreements, rights of first refusal or other
restrictions (other than normal restrictions on transfer under applicable
federal and state securities laws) applicable to any of Classifieds2000's
outstanding securities. Except as indicated in the Classifieds2000 Schedule of
Exceptions, Classifieds2000 is not under any obligation to register under the
Securities Act any of its presently outstanding securities or any securities
that may be subsequently issued. None of the Classifieds2000 Options or other
issuances of securities under the Classifieds2000 Option Plan or outside the
Classifieds2000 Option Plan are subject to acceleration or automatic vesting as
a result of the Merger.

        2.4 Subsidiaries. Classifieds2000 does not have any subsidiaries or any
ownership interest, direct or indirect, in any corporation, partnership, joint
venture or other business entity other than passive equity ownership interests
held via mutual funds and other cash management accounts that in aggregate are
not material.

        2.5 No Violation of Existing Agreements. Neither the execution and
delivery by Classifieds2000 of this Agreement nor of any Classifieds2000
Ancillary Agreement, nor the consummation by Classifieds2000 of the transactions
contemplated hereby or thereby, will conflict with, or (with or without notice
or lapse of time, or both) result in a termination, breach, impairment or
violation of (a) any provision of the Certificate of Incorporation or Bylaws of
Classifieds2000, as currently in effect, (b) in any material respect, any
Material Agreement (as



                                       8

<PAGE>   9

defined in Section 2.11) to which Classifieds2000 is a party or by which
Classifieds2000 is bound, or (c) any federal, state, local or foreign judgment,
writ, decree, order, statute, rule or regulation applicable to Classifieds2000
or its assets or properties, except, in each case, where such conflict,
termination, breach, impairment or violation would not have a Material Adverse
Effect.

        2.6 Litigation. There is no action, proceeding, claim or investigation
pending against Classifieds2000 before any court or administrative agency that
if determined adversely to Classifieds2000 may reasonably be expected to have a
Material Adverse Effect; nor, to the best of Classifieds2000's knowledge, has
any such action, proceeding, claim or investigation been threatened. There is,
to Classifieds2000's knowledge, no reasonable basis for any shareholder or
former shareholder of Classifieds2000, or any other person, firm, corporation,
or entity, to assert a claim against Classifieds2000 or Excite based upon: (a)
ownership or rights to ownership of any shares of Classifieds2000 Capital Stock
(except for dissenter's rights with respect to shares of Excite Common Stock
issuable by virtue of the Merger), (b) any rights as an Classifieds2000
Stockholder, including any option or preemptive rights or rights to notice or to
vote, or (c) any rights under any agreement among Classifieds2000 and the
Classifieds2000 Stockholders.

        2.7 Taxes. Classifieds2000 has timely filed all federal, state, local
and foreign tax returns, estimates, information statements and reports required
to be filed with respect to Classifieds2000 and its operations (collectively,
"RETURNS"), has timely paid all taxes shown due on all Returns which have been
filed, has established an adequate accrual or reserve for the payment of all
taxes, due and payable, including reasonable accruals for taxes payable in
respect of the periods subsequent to the periods covered by the most recent
applicable Returns, has made all necessary estimated tax payments, and has no
material liability for taxes in excess of the amounts so paid or accruals or
reserves so established. To its knowledge, Classifieds2000 is not delinquent in
the payment of any tax nor delinquent in the filing of any Returns, and no
deficiencies for any tax have been threatened, claimed, proposed, or assessed in
writing by any taxing authority. Classifieds2000 has not executed any waiver of
any statute of limitations on or extending the period for the assessment or
collection of any tax. Classifieds2000 has not received any written notification
that any material issues have been raised (and are currently pending) by the
Internal Revenue Service or any other taxing authority (including but not
limited to any sales tax authority) regarding Classifieds2000. No tax return of
Classifieds2000 has ever been audited by the Internal Revenue Service or any
state taxing agency or authority. Classifieds2000 has provided to Excite copies
of all federal and state income and all state sales and use Returns for all
periods since the date of Classifieds2000's incorporation. There are no liens,
pledges, charges, claims, security interests or other encumbrances of any sort
on the assets of Classifieds2000 relating to or attributable to taxes, other
than liens for taxes not yet due and payable. There is no contract, agreement,
plan or arrangement, including but not limited to the provisions of this
Agreement, covering any employee or former employee of Classifieds2000 that,
individually or collectively, could reasonably be expected to give rise to the
payment of any amount that would be disallowed pursuant to Section 280G or
162(m) of the Code. Classifieds2000 is not a party to a tax sharing or
allocation agreement nor does Classifieds2000 owe any amount under any such
agreement. Classifieds2000 is not, and has not been at any time, a "United
States real property holding corporation" within the meaning of Section
897(c)(2) of the Code. Classifieds2000 has not filed any consent agreement under
Section 341(f) of the Code or agreed to have Section 341(f)(2) of the Code apply
to any disposition of a subsection (f) asset (as defined in Section 341(f)(4) of
the Code) owned by Classifieds2000. None of Classifieds2000's assets are treated
as "tax-exempt use property" within the meaning of Section



                                       9

<PAGE>   10

168(h) of the Code. For the purposes of this Agreement, the terms "TAX" and
"TAXES" include all federal, state, local and foreign income, gains, franchise,
excise, property, sales, use, employment, license, payroll, occupation,
recording, value added or transfer taxes, governmental charges, fees, levies or
assessments (whether payable directly or by withholding), and, with respect to
such taxes, any estimated tax, interest and penalties or additions to tax and
interest on such penalties and additions to tax.

        2.8 Classifieds2000 Financial Statements. Classifieds2000 has delivered
to Excite as Exhibit 2.8 Classifieds2000's (a) audited balance sheet as of
December 31, 1997 (the "1997 BALANCE SHEET") and income statement and statement
of cash flows for the twelve (12) month period then ended (collectively, the
"1997 FINANCIAL STATEMENTS"), and (b) unaudited balance sheet as of February 27,
1998 (the "FEBRUARY 28 BALANCE SHEET") and income statement and statement of
cash flows for the two (2) month period then ended (collectively, the "FEBRUARY
FINANCIAL STATEMENTS") (the 1997 Financial Statements and February Financial
Statements are collectively referred to herein as the "FINANCIAL STATEMENTS").
The Financial Statements are in accordance with the books and records of
Classifieds2000 and fairly present the financial condition of Classifieds2000 at
the dates therein indicated and the results of operations for the periods
therein specified in all material respects. The Financial Statements have been
prepared in accordance with generally accepted accounting principles applied on
a consistent basis (except as to footnotes, and, with respect to the 1997
Financial Statements, normal year end or audit adjustments). Classifieds2000 has
no material debt, liability or obligation of any nature, whether accrued,
absolute, contingent or otherwise, and whether due or to become due, that is not
reflected or reserved against in the Financial Statements which would be
required under generally accepted accounting principles to be reflected or
reserved, except for those that may have been incurred (i) after the date of the
Financial Statements in the ordinary course of its business, consistent with
past practice and that are not material in amount either individually or
collectively, or (ii) in the course of entering into this Agreement, such as
attorneys' fees.

        2.9 Title to Properties. Classifieds2000 has good and marketable title
to or a leasehold or other rights to use all of its assets as shown on the
February 28 Balance Sheet, free and clear of all liens, charges, restrictions or
encumbrances (other than for taxes not yet due and payable) in excess of twenty
five thousand dollars ($25,000) in the aggregate. All machinery and equipment
included in such properties is in good condition and repair, normal wear and
tear excepted. Classifieds2000 is in compliance with all material terms of each
lease to which it is a party or by which it is otherwise bound. To
Classifieds2000's knowledge, Classifieds2000 is not in violation of any zoning,
building, safety or environmental ordinance, regulation or requirement or other
law or regulation applicable to the operation of owned or leased properties (the
violation of which would have a material adverse effect on its business), and
has not received any notice of such violation with which it has not complied.

        2.10 Absence of Certain Changes. Since December 31, 1997, there has not
been with respect to Classifieds2000:

               (a)    any Material Adverse Effect;

               (b) to its knowledge, any material contingent liability incurred
thereby as guarantor or otherwise with respect to the obligations of others;

               (c) any mortgage, encumbrance or lien placed on any of the
material properties of Classifieds2000 other than in the ordinary course of
business;



                                       10

<PAGE>   11

               (d) any material obligation or liability incurred thereby other
than obligations and liabilities incurred in the ordinary course of business or
in connection with this Agreement;

               (e) any purchase or sale or other disposition, or any agreement
or other arrangement for the purchase, sale or other disposition, of any of the
material properties or assets of Classifieds2000 other than in the ordinary
course of business;

               (f) any damage, destruction or loss, whether or not covered by
insurance, materially and adversely affecting the properties, assets or business
of Classifieds2000;

               (g) any declaration, setting aside or payment of any dividend on,
or the making of any other distribution in respect of, the capital stock
thereof, any split, combination or recapitalization of the capital stock thereof
or any direct or indirect redemption, purchase or other acquisition of the
capital stock thereof;

               (h) any labor dispute or claim of unfair labor practices, any
material change in the compensation payable or to become payable to any of its
officers, employees or agents, or any material bonus payment or arrangement made
to or with any of such officers, employees or agents;

               (i) any resignation or termination (whether involuntary or
voluntary) of any officers of Classifieds2000;

               (j) any payment or discharge of a material lien or liability
thereof which lien was not either (i) shown on the 1997 Balance Sheet, or (ii)
incurred in the ordinary course of business thereafter; or

               (k) any material obligation or liability incurred thereby to any
of its officers, directors or shareholders or any loans or advances made thereby
to any of its officers, directors or shareholders except normal compensation and
expense allowances payable to officers, consultants and directors.

        2.11 Material Agreements, Contracts and Commitments. Except as set forth
on Exhibit 2.11 delivered to Excite herewith, Classifieds2000 is not a party or
subject to any oral or written contracts, obligations, commitments, plans,
leases, instruments, arrangements or licenses not entered into in the ordinary
course of business and which is material to the business of Classifieds2000
(each a "MATERIAL AGREEMENT"). Material Agreements shall include, without
limitation, any:

               (a) Contract providing for potential payments by or to
Classifieds2000 in excess of Fifty Thousand Dollars ($50,000.00) or more;

               (b) Product distribution agreement, development agreement, or
license agreement as licensor or licensee with a potential value in excess of
$50,000 (except for standard non-exclusive software licenses granted to end-user
customers in the ordinary course of business the form of which has been provided
to Excite's counsel or standard licenses purchased by Classifieds2000 for
off-the-shelf software);

               (c) Material agreement for the lease of real or personal
property;



                                       11

<PAGE>   12

               (d) Joint venture contract or arrangement or any other agreement
that involves a sharing of profits with other persons with a potential value in
excess of $50,000;

               (e) Instrument evidencing or related in any way to indebtedness
for borrowed money by way of direct loan, sale of debt securities, purchase
money obligation, conditional sale, guarantee, or otherwise, except for trade
indebtedness incurred in the ordinary course of business, and except as
disclosed in the Financial Statements;

               (f) Contract containing covenants purporting to limit
Classifieds2000's freedom to compete in any line of business in any geographic
area; or

               (g) Stock redemption or purchase agreement yet to be performed.

               To its knowledge, all Material Agreements listed in Exhibit 2.11
constitute valid and enforceable obligations of the parties thereto and are in
full force and effect. Classifieds2000 is not, nor, to the knowledge of
Classifieds2000 or the Principal Shareholders is any other party thereto, in
breach or default in any material respect under the terms of any such Material
Agreement, which breach or default may reasonably be expected to have a Material
Adverse Effect. A copy of each agreement or document listed on Exhibit 2.11 has
been delivered to Excite's counsel. Classifieds2000 is not a party to any
contract or arrangement which has had or could reasonably be expected to have a
Material Adverse Effect.

        2.12 Intellectual Property. Classifieds2000 owns, or has the rights to
use, sell or license all Intellectual Property Rights (as defined below)
necessary or required for the conduct of, or used in, its business as presently
conducted and as presently proposed to be conducted (such Intellectual Property
Rights being hereinafter collectively referred to as the "CLASSIFIEDS2000 IP
RIGHTS") and such rights to use, sell or license are reasonably sufficient for
the conduct of its business and as presently proposed to be conducted. The
execution, delivery and performance of this Agreement and the consummation of
the transactions contemplated hereby will not constitute a material breach of
any instrument or agreement governing any Classifieds2000 IP Right (the
"CLASSIFIEDS2000 IP RIGHTS Agreements"), will not cause the forfeiture or
termination or give rise to a right of forfeiture or termination of any
Classifieds2000 IP Right or materially impair the right of Classifieds2000 to
use, sell or license any Classifieds2000 IP Right or portion thereof (except
where such breach, forfeiture or termination would not have a material adverse
effect on Classifieds2000, taken as a whole). There are no royalties, honoraria,
fees or other payments payable by Classifieds2000 to any person by reason of the
ownership, use, license, sale or disposition of the Classifieds2000 IP Rights
(other than as set forth in the Classifieds2000 IP Rights Agreements listed in
Exhibit 2.12). To its knowledge, neither the manufacture, marketing, license,
sale or intended use of any product currently licensed or sold by
Classifieds2000 or currently under development by Classifieds2000 violates any
license or agreement between Classifieds2000 and any third party or infringes
any Intellectual Property Right of any other party; and there is no pending or,
to the knowledge of Classifieds2000 or the Principal Shareholders, threatened
claim or litigation contesting the validity, ownership or right to use, sell,
license or dispose of any Classifieds2000 IP Right; nor, to the knowledge of
Classifieds2000 or the Principal Shareholders is there any reasonable basis for
any such claim; nor has Classifieds2000 received any notice asserting that any
Classifieds2000 IP Right or the proposed use, sale, license or disposition
thereof conflicts or will conflict with the rights of any other party, nor, to
the best knowledge of Classifieds2000 or the Principal Shareholders, is there
any reasonable basis for any such assertion. Classifieds2000 has taken
reasonable and practicable steps designed to safeguard and maintain the secrecy
and



                                       12

<PAGE>   13

confidentiality of, and its proprietary rights in, all material Classifieds2000
IP Rights. Exhibit 2.12 contains a list of all applications, registrations,
filings and other formal actions made or taken pursuant to federal, state and
foreign laws by Classifieds2000 to perfect or protect its interest in
Classifieds2000 IP Rights, including, without limitation, all registered
patents, patent applications, registered copyrights, copyright applications,
registered trademarks, trademark applications, registered tradenames, issued
service marks, service mark applications and all Classifieds2000 IP Rights
Agreements (except for object code end-user licenses granted to end-users in the
ordinary course of business that permit use of software products without a right
to modify, distribute or sublicense the same). As used herein, the term
"INTELLECTUAL PROPERTY RIGHTS" shall mean all industrial and intellectual
property rights in any jurisdiction in the world, including, without limitation,
patents, patent applications, patent rights, trademarks, trademark applications,
trade names, service marks, service mark applications, copyright, copyright
applications, moral rights, franchises, licenses, inventories, know-how, trade
secrets, customer lists, proprietary processes and formulae, all source and
object code, algorithms, architecture, structure, display screens, layouts,
inventions, development tools and all documentation and media constituting,
describing or relating to the above, including, without limitation, manuals,
memoranda and records.

        2.13 Compliance with Laws. Classifieds2000 has complied, or prior to the
Closing Date will have complied, and is or will be at the Closing Date in full
compliance, in all material respects with all applicable laws, ordinances,
regulations, and rules, and all orders, writs, injunctions, awards, judgments,
and decrees applicable to it or to the assets, properties, and business thereof
(the violation of which would have a material adverse effect upon its business),
including, without limitation: (a) all applicable federal and state securities
laws and regulations, (b) all applicable federal, state, and local laws,
ordinances, regulations, and all orders, writs, injunctions, awards, judgments,
and decrees pertaining to (i) the sale, licensing, leasing, ownership, or
management of its owned, leased or licensed real or personal property, products
and technical data, (ii) employment and employment practices, terms and
conditions of employment, and wages and hours and (iii) safety, health, fire
prevention, environmental protection, toxic waste disposal, building standards,
zoning and other similar matters (c) the Export Administration Act and
regulations promulgated thereunder and all other laws, regulations, rules,
orders, writs, injunctions, judgments and decrees applicable to the export or
re-export of controlled commodities or technical data and (d) the Immigration
Reform and Control Act except for any non-compliance which would not have a
Material Adverse Effect. Classifieds2000 has received all permits and approvals
from, and has made all filings with, third parties, including government
agencies and authorities, that are necessary in connection with its present
business and which, if not received or filed, would have a Material Adverse
Effect, other than changes that affect the Internet community as a whole and not
Classifieds2000 exclusively; provided that Classifieds2000 itself is not a party
to any such proceeding or investigation.

        2.14 Certain Transactions and Agreements. To Classifieds2000's
knowledge, none of its officers or Principal Shareholders, nor any member of
their immediate families, has any direct or indirect ownership interest in any
firm or corporation that competes with Classifieds2000 (except with respect to
any interest in less than five percent (5%) of the stock of any corporation
whose stock is publicly traded). None of the officers, directors or Principal
Shareholders, nor any member of their immediate families, is directly or
indirectly interested in any contract or informal arrangement with
Classifieds2000, except for normal compensation for services as an officer,
consultant, director or employee thereof and contracts with respect to
Classifieds2000 Capital Stock, Classifieds2000 Options or Classifieds2000
Warrants. None of said officers,



                                       13

<PAGE>   14

directors or Principal Shareholders, nor any member of their immediate families,
has any interest in any property, real or personal, tangible or intangible,
including inventions, patents, copyrights, trademarks or trade names or trade
secrets, used in or pertaining to the business of Classifieds2000, except for
the normal rights of a shareholder.

        2.15.  Employees, ERISA and Other Compliance.

               2.15.1 Except as set forth in Exhibit 2.15.1, Classifieds2000 has
no employment contracts or consulting agreements currently in effect that are
not terminable at will (other than agreements with the sole purpose of providing
for the confidentiality of proprietary information or assignment of inventions).
All current and former officers and employees and all current consultants of
Classifieds2000 having access to proprietary information or in any way involved
with the creation of Classifieds2000 Intellectual Property Rights have executed
and delivered to Classifieds2000 an agreement regarding the protection of such
proprietary information or Classifieds2000 Intellectual Property Rights and the
assignment of inventions to Classifieds2000; copies of the form of all such
agreements have been delivered to Excite's counsel.

               2.15.2 Classifieds2000 (i) has not ever been nor is subject to a
union organizing effort, (ii) is not subject to any collective bargaining
agreement with respect to any of its employees, (iii) is not subject to any
other contract, written or oral, with any trade or labor union, employees'
association or similar organization, or (iv) has not any current labor disputes.
Classifieds2000 has good labor relations and has no knowledge of any facts
indicating that the consummation of the transactions contemplated hereby will
have a material adverse effect on such labor relations and has no knowledge that
any of its key employees intends to leave its employ.

               2.15.3 Exhibit 2.15.3 identifies each "EMPLOYEE BENEFIT PLAN," as
defined in Section 3(3) of the Employee Retirement Income Security Act of 1974,
as amended ("ERISA"), currently or previously maintained, contributed to or
entered into by Classifieds2000 under which Classifieds2000 or any ERISA
Affiliate (as defined below) thereof has any present or future obligation or
liability (collectively, the "CLASSIFIEDS2000 EMPLOYEE PLANS"). For purposes of
this Section 2.15.3, "ERISA AFFILIATE" shall mean any entity which is a member
of (A) a "CONTROLLED GROUP OF CORPORATIONS," as defined in Section 414(b) of the
Code, (B) a group of entities under "common control," as defined in Section
414(c) of the Code, or (C) an "affiliated service group," as defined in Section
414(m) of the Code, or treasury regulations promulgated under Section 414(o) of
the Code, any of which includes Classifieds2000. Except as set forth in Exhibit
2.15.3, copies of all Classifieds2000 Employee Plans (and, if applicable,
related trust agreements) and all amendments thereto and summary plan
descriptions thereof (including summaries of material modifications) have been
delivered to Excite or its counsel. All Classifieds2000 Employee Plans which
individually or collectively would constitute an "employee pension benefit
plan," as defined in Section 3(2) of ERISA (collectively, the "CLASSIFIEDS2000
PENSION PLANS"), are identified as such in Exhibit 2.15.3. To its knowledge, all
contributions due from Classifieds2000 prior to the Closing Date with respect to
any of the Classifieds2000 Employee Plans have been or will be made prior to
such Closing Date or have otherwise been accrued on Classifieds2000's financial
statements as required by generally accepted accounting principles and all such
contributions have or will be made in accordance with ERISA. To its knowledge,
each Classifieds2000 Employee Plan has been maintained substantially in
compliance with its terms and with the requirements prescribed by any and all



                                       14

<PAGE>   15

statutes, orders, rules and regulations, including, without limitation, ERISA
and the Code, which are applicable to such Classifieds2000 Employee Plans.

               2.15.4 No "prohibited transaction," as defined in Section 406 of
ERISA or Section 4975 of the Code, has occurred with respect to any
Classifieds2000 Employee Plan which is covered by Title I of ERISA which would
result in a material liability to Classifieds2000 taken as a whole, excluding
transactions effected pursuant to (or covered by) a statutory, regulatory or
administrative exemption. To its knowledge, neither Classifieds2000 nor any of
its officers or directors have engaged in any transaction or acted or failed to
act in any manner that violates the fiduciary requirements of ERISA with respect
to any Classifieds2000 Employee Plan and that would subject Classifieds2000 or
any of its officers or directors to a material liability. No event or omission
has occurred in connection with any Classifieds2000 Employee Plan that would
make Classifieds2000 or any of its officers or directors liable for any material
tax (as defined in Section 2.7) or material penalty pursuant to Sections 4972,
4975, 4976 or 4979 of the Code or Section 502 of ERISA.

               2.15.5 Except as set forth in Exhibit 2.15.5, any Classifieds2000
Pension Plan which is intended to be qualified under Section 401(a) of the Code
has received a favorable determination from the Internal Revenue Service that
the Plan document for such Classifieds2000 Pension Plan satisfies the
requirements for qualification, and Classifieds2000 is not aware of any reason
why such determination may not be relied upon by such plan (other than changes
in the law resulting from the Small Business Job Protection Act of 1996 and the
Taxpayers Relief Act of 1997).

               2.15.6 Exhibit 2.15.6 lists each employment, severance or other
similar contract, arrangement or policy and each plan or arrangement (written or
oral) providing for insurance coverage (including any self-insured
arrangements), workers' benefits, vacation benefits, severance benefits,
disability benefits, death benefits, hospitalization benefits, retirement
benefits, deferred compensation, profit-sharing, bonuses, stock options, stock
purchase, phantom stock, stock appreciation or other forms of incentive
compensation or post-retirement insurance, compensation or benefits for
employees, consultants or directors which (A) is not an Classifieds2000 Employee
Plan, (B) is entered into, maintained or contributed to, as the case may be, by
Classifieds2000 and (C) covers any employee or former employee of
Classifieds2000. Such contracts, plans and arrangements as are described in this
Section 2.15.6 are herein referred to collectively as the "CLASSIFIEDS2000
BENEFIT ARRANGEMENTS." Each Classifieds2000 Benefit Arrangement has been
maintained in substantial compliance with its terms and with the requirements
prescribed by any and all statutes, orders, rules and regulations which are
applicable to such Classifieds2000 Benefit Arrangement. Classifieds2000 has
delivered to Excite or its counsel a complete and correct copy or description of
each Classifieds2000 Benefit Arrangement.

               2.15.7 Except as set forth in Exhibit 2.15.7, there has been no
amendment to, or written interpretation or announcement (whether or not written)
by Classifieds2000 relating to, or material change in employee participation or
coverage under, any Classifieds2000 Employee Plan or Classifieds2000 Benefit
Arrangement that would increase materially the expense of maintaining such
Classifieds2000 Employee Plan or Classifieds2000 Benefit Arrangement above the
level of the expense incurred in respect thereof for the fiscal year ended
December 31, 1997.

               2.15.8 Classifieds2000 (or its designee) has timely provided to
individuals entitled thereto all required notices and coverage pursuant to
Section 4980B of the Code and the



                                       15

<PAGE>   16

Consolidated Omnibus Budget Reconciliation Act of 1985, as amended ("COBRA"),
with respect to any "qualifying event" (as defined in Section 4980B(f)(3) of the
Code) under any Classifieds2000 Employee Plan occurring prior to and including
the Closing Date, except where the failure to do so would not result in a
material liability to Classifieds2000 and no material Tax payable on account of
Section 4980B of the Code has been incurred with respect to any current or
former employees (or their beneficiaries) of Classifieds2000.

               2.15.9 No benefit payable or which may become payable by
Classifieds2000 due to the consummation of the transactions contemplated by this
Agreement or pursuant to any Classifieds2000 Employee Plan or any
Classifieds2000 Benefit Arrangement shall constitute an "excess parachute
payment" (as defined in Section 280G(b)(1) of the Code) which is subject to the
imposition of a material excise Tax under Section 4999 of the Code or which
would not be deductible by reason of Section 280G of the Code.

               2.15.10 Classifieds2000 is in compliance in all material respects
with all applicable laws, agreements and contracts relating to employment,
employment practices, wages, hours, and terms and conditions of employment,
including, but not limited to, employee compensation matters, but not including
ERISA.

               2.15.11 To Classifieds2000's knowledge, no employee of
Classifieds2000 is in violation of any term of any employment contract, patent
disclosure agreement, noncompetition agreement, or any other contract or
agreement, or any restrictive covenant relating to the right of any such
employee to be employed thereby, or to use trade secrets or proprietary
information of others, and, to its knowledge, the employment of such employees
by Classifieds2000 does not subject Classifieds2000 to any liability.

               2.15.12 A list of all employees, officers and consultants of
Classifieds2000 and their current compensation has been delivered to Excite.

               2.15.13 Except for the agreements described in Section 1.1.2
hereof, Classifieds2000 is not a party to any (a) agreement with any executive
officer or other key employee thereof (i) the benefits of which are contingent,
or the terms of which are materially altered, upon the occurrence of a
transaction involving Classifieds2000 in the nature of any of the transactions
contemplated by this Agreement and the Agreement of Merger, (ii) providing any
term of employment or compensation guarantee, or (iii) providing severance
benefits or other benefits after the termination of employment of such employee
regardless of the reason for such termination of employment, or (b) agreement or
plan, including, without limitation, any stock option plan, stock appreciation
rights plan or stock purchase plan, any of the benefits of which will be
materially increased, or the vesting of benefits of which will be materially
accelerated, by the occurrence of any of the transactions contemplated by this
Agreement and the Agreement of Merger or the value of any of the benefits of
which will be calculated on the basis of any of the transactions contemplated by
this Agreement and the Agreement of Merger.

        2.16 Corporate Documents. Classifieds2000 has made available to Excite
for examination all documents and information listed in the Classifieds2000
Schedule of Exceptions or other Exhibits called for by this Agreement or which
have been requested by Excite's legal counsel, including, without limitation,
the following: (a) copies of Classifieds2000's Articles of Incorporation and
Bylaws as currently in effect; (b) its Minute Book containing all records of all
proceedings, consents, actions, and meetings of the shareholders, the board of
directors and any committees thereof; (c) its stock ledger and journal
reflecting all stock issuances and transfers;



                                       16

<PAGE>   17

and (d) all material permits, orders, and consents issued by any regulatory
agency with respect to Classifieds2000, or any securities of Classifieds2000,
and all applications for such permits, orders, and consents.

        2.17 No Brokers. Neither Classifieds2000 nor any of the Principal
Shareholders are obligated for the payment of fees or expenses of any investment
banker, broker or finder in connection with the origin, negotiation or execution
of this Agreement or the Classifieds2000 Ancillary Agreements or in connection
with any transaction contemplated hereby or thereby.

        2.18 Disclosure. Neither this Agreement, its exhibits and schedules, nor
any of the certificates or documents to be delivered by Classifieds2000 to
Excite under this Agreement, when taken together, contains any untrue statement
of a material fact or omits to state any material fact necessary in order to
make the statements contained herein and therein, in light of the circumstances
under which such statements were made, not materially misleading.

        2.19 Information Supplied. None of the information supplied or to be
supplied by Classifieds2000 to its Stockholders in connection with any written
consent by Stockholders (collectively, "STOCKHOLDER MATERIALS"), at the date
such information was supplied prior to the time the Classifieds2000 Stockholders
were requested to execute a written consent to approve the Merger, contained or
will contain any untrue statement of a material fact or omits or will omit to
state any material fact required to be stated therein or necessary in order to
make the statements therein, in light of the circumstances under which they are
made, not materially misleading; provided, however, that Classifieds2000 makes
no representations or warranties regarding information furnished by or related
to Excite.

        2.20 Insurance. Classifieds2000 maintains fire and casualty, general
liability, business interruption, product liability, and sprinkler and water
damage insurance which it believes to be reasonably prudent for similarly sized
and similarly situated businesses.

        2.21   Environmental Matters.

               2.21.1 During the period that Classifieds2000 has leased or owned
its properties or owned or operated any facilities, there have been no
disposals, releases or threatened releases of Hazardous Materials (as defined
below) by Classifieds2000, or to Classifieds2000's or the Principal Shareholer's
knowledge, by others, on, from or under such properties or facilities, the
liability for which would have a material adverse effect on Classifieds2000's
business. Classifieds2000 has no knowledge of any presence, disposals, releases
or threatened releases of Hazardous Materials on, from or under any of such
properties or facilities, which may have occurred prior to Classifieds2000
having taken possession of any of such properties or facilities. For the
purposes of this Agreement, the terms "disposal," "release," and "threatened
release" shall have the definitions assigned thereto by the Comprehensive
Environmental Response, Compensation and Liability Act of 1980, 42 U.S.C.
Section 9601 et seq., as amended ("CERCLA"). For the purposes of this Agreement
"HAZARDOUS MATERIALS" shall mean any hazardous or toxic substance, material or
waste which is or becomes prior to the Closing regulated under, or defined as a
"hazardous substance," "pollutant," "contaminant," "toxic chemical," "hazardous
materials," "toxic substance" or "hazardous chemical" under (1) CERCLA; (2) any
similar federal, state or local law; or (3) regulations promulgated under any of
the above laws or statutes.

               2.21.2 To the knowledge of Classifieds2000 and the Principal
Shareholders, none of the properties or facilities of Classifieds2000 is in
material violation of any federal, state or



                                       17

<PAGE>   18

local law, ordinance, regulation or order relating to industrial hygiene or to
the environmental conditions on, under or about such properties or facilities,
including, but not limited to, soil and ground water condition. During the time
that Classifieds2000 has owned or leased its properties and facilities,
Classifieds2000 has not used, generated, manufactured or stored on, under or
about such properties or facilities or transported to or from such properties or
facilities any Hazardous Materials except in substantial accordance with
applicable environmental laws.

               2.21.3 During the time that Classifieds2000 has owned or leased
its respective properties and facilities, there has been no litigation brought
or, to its knowledge threatened, against Classifieds2000 by, or any settlement
reached by Classifieds2000 with, any party or parties alleging the presence,
disposal, release or threatened release of any Hazardous Materials on, from or
under any of such properties or facilities.

3.      REPRESENTATIONS AND WARRANTIES OF EXCITE AND MERGER SUB

        Excite and Merger Sub hereby jointly and severally represent and warrant
as follows, that, except as set forth on the Excite Schedule of Exceptions
delivered to Classifieds2000 as Exhibit 3.0:

        3.1    Organization and Good Standing.

               3.1.1 Excite is a corporation duly organized, validly existing
and in good standing under the laws of the State of California, and has the
corporate power and authority to own, operate and lease its properties and to
carry on its business as now conducted and as proposed to be conducted, and is
qualified as a foreign corporation in each jurisdiction in which a failure to be
so qualified could reasonably be expected to have a material adverse effect on
its present operations or financial condition.

               3.1.2 Merger Sub is a corporation duly organized, validly
existing and in good standing under the laws of the State of Delaware, and has
the corporate power and authority to own, operate and lease its properties and
to carry on its business as now conducted and as proposed to be conducted, and
is qualified as a foreign corporation in each jurisdiction in which a failure to
be so qualified could reasonably be expected to have a material adverse effect
on its present operations or financial condition.

        3.2    Power, Authorization and Validity.

               3.2.1 Excite and Merger Sub have the right, power, legal capacity
and authority to enter into and perform their obligations under this Agreement,
and all agreements to which Excite or Merger Sub is or will be a party that are
required to be executed pursuant to this Agreement (the "Excite Ancillary
Agreements"). The execution, delivery and performance of this Agreement and the
Excite Ancillary Agreements have been duly and validly approved and authorized
by Excite's Board of Directors and Merger Sub's Board of Directors and sole
stockholder.

               3.2.2 No filing, authorization or approval, governmental or
otherwise, is necessary to enable Excite or Merger Sub to enter into, and to
perform its obligations under, this Agreement and the Excite Ancillary
Agreements, except for (a) the filing of the Agreement of Merger with the
California Secretary of State, the filing of appropriate documents with the
relevant authorities of other states in which Excite and Merger Sub are
qualified to do business, if any; and (b) such filings as may be required to
comply with federal and state securities laws.



                                       18

<PAGE>   19

               3.2.3 This Agreement and the Excite Ancillary Agreements are, or
when executed by Excite and/or Merger Sub (as applicable) will be, valid and
binding obligations of Excite and Merger Sub enforceable in accordance with
their respective terms, except as to the effect, if any, of (a) applicable
bankruptcy and other similar laws affecting the rights of creditors generally,
(b) rules of law governing specific performance, injunctive relief and other
equitable remedies and (c) the enforceability of provisions requiring
indemnification or contribution in connection with the offering, issuance or
sale of securities; provided, however, that the Agreement of Merger will not be
effective until filed with the California Secretary of State.

               3.2.4 Due Authorization. The Excite Common Stock to be issued to
Classifieds2000 Stockholders in the Merger, when issued by Excite pursuant to
the terms of this Agreement, will be duly authorized, validly issued, fully paid
and non-assessable, will be issued in compliance with applicable federal and
state securities laws and will be free and clear of all liens, encumbrances and
adverse claims and, except as provided in the Classifieds2000 Affiliates
Agreement (as defined in Section 4.11 hereof), may be resold by Classifieds2000
affiliates in accordance with Rule 145 of the Securities Act and the terms of
any applicable registration rights agreement with respect to such shares and may
be freely resold, without restriction, by non-affiliates of Classifieds2000.

        3.3 No Violation of Existing Agreements. Neither the execution and
delivery of this Agreement nor any Excite Ancillary Agreement, nor the
consummation of the transactions contemplated hereby or thereby, will conflict
with, or (with or without notice or lapse of time, or both) result in a
termination, breach, impairment or violation of (a) any provision of the
Articles of Incorporation or Certificate of Incorporation of Excite or Merger
Sub, respectively, or the Bylaws of Excite or Merger Sub, all as currently in
effect, (b) in any material respect, any material instrument or contract to
which Excite or Merger Sub is a party or by which Excite or Merger Sub is bound,
or (c) any federal, state, local or foreign judgment, writ, decree, order,
statute, rule or regulation applicable to Excite or Merger Sub or their assets
or properties. Excite is not currently in material violation of any agreement
material to its business.

        3.4 Disclosure. Excite has made available to Classifieds2000 an investor
disclosure package consisting of true and complete copies of (a) all Forms 10-K,
10-Q and 8-K filed by Excite with the Securities and Exchange Commission (the
"SEC") since its Initial Public Offering on April 10, 1996 (the "IPO") and up to
the date of this Agreement, (b) any registration statement and amendments
thereto filed with the SEC by Excite in the twelve (12) month period prior to
execution of this Agreement, and (c) all proxy materials distributed to Excite's
shareholders since the IPO and up to the date of this Agreement (collectively,
the "SEC REPORTS"). The SEC Reports (i) at the time filed, complied in all
material respects with applicable requirements of the Securities Act and the
Exchange Act, as the case may be, and (ii) do not, when taken as a whole as of
the date of this Agreement, contain any untrue statement of a material fact or
fail to state a material fact required to be stated in such SEC Reports or
necessary in order to make the statements in such SEC Reports, in light of the
circumstances under which they were made, not misleading. Each of the
consolidated financial statements (including, in each case, any related notes)
contained in the SEC Reports, including any SEC Reports filed after the date of
this Agreement until the Closing, complied or will comply as to form in all
material respect with the applicable published rules and regulations of the SEC
with respect thereto, was prepared in accordance with generally accepted
accounting principles applied on a consistent basis throughout the periods
involved (except as may be indicated in the notes to such financial statements
or, in the case of unaudited statements, as permitted by Form 10-Q of the SEC)
and fairly presented the consolidated financial position of Excite as of the
respective dates



                                       19

<PAGE>   20

and the consolidated results of its operations and cash flows for the periods
indicated, except that the unaudited interim financial statements were or are
subject to normal and recurring year-end adjustments which were not or are not
expected to be material in amount.

        3.5 Absence of Certain Changes. Since the December 31, 1997 financial
statements included in the SEC Reports, there has not been any change in the
financial condition, properties, assets, liabilities, business or operations of
Excite which change by itself or in conjunction with all other such changes,
whether or not arising in the ordinary course of business, has had or will have
a material adverse effect thereon except as disclosed in the SEC Reports.

        3.6 Compliance with Laws. Excite and Merger Sub have complied, or prior
to the Closing Date will have complied, and are or will be at the Closing Date
in full compliance, in all material respects with all applicable laws,
ordinances, regulations, and rules, and all orders, writs, injunctions, awards,
judgments, and decrees applicable to them, the violation of which would have a
material adverse effect upon their business. Excite and Merger Sub have received
all permits and approvals from, and have made all filings with, third parties,
including government agencies and authorities, that are necessary in connection
with their present business. To Excite's and Merger Sub's knowledge, there are
no legal or administrative proceedings or investigations pending or threatened,
that, if enacted or determined adversely to them, would result in any material
adverse change in the present or future operations or financial condition
thereof, other than changes that affect the Internet Community as a whole and
not Excite exclusively; provided that Excite itself is not a party to any such
proceeding or investigation.

        3.7 Information Supplied. None of the information supplied or to be
supplied by Excite for distribution to Classifieds2000 Stockholders in
connection with any Stockholder vote, including the SEC Reports, at the date
such information was supplied prior to the time Classifieds2000 Stockholders
were requested to execute a written consent to approve the Merger, contained or
will contain any untrue statement of a material fact or omits or will omit to
state any material fact required to be stated therein or necessary in order to
make the statements therein, in light of the circumstances under which they are
made, not materially misleading; provided, however, that Excite makes no
representations or warranties regarding information furnished by or related to
Classifieds2000.

        3.8 No Brokers. Excite and Merger Sub are not obligated for the payment
of fees or expenses of any investment banker, broker or finder in connection
with the origin, negotiation or execution of this Agreement or the Excite
Ancillary Agreements or in connection with any transaction contemplated hereby
or thereby.

4.      CLASSIFIEDS2000 AND PRINCIPAL SHAREHOLDER PRECLOSING
        COVENANTS

        During the period from the date of this Agreement until the Effective
Time, Classifieds2000 and each of the Principal Shareholders for purpose of
Sections 4.4 and 4.10 only, covenant and agree as follows:

        4.1 Advice of Changes. Classifieds2000 will promptly advise Excite in
writing (a) of any event that would render any representation or warranty of
Classifieds2000 contained in this Agreement, if made on or as of the date of
such event or the Closing Date, untrue or inaccurate in any material and adverse
respect and (b) of any Material Adverse Effect, provided, however, that
Classifieds2000 need not notify Excite of incurring continuing losses in its
business consistent



                                       20

<PAGE>   21

with past practices or incurring normal and reasonable liabilities for services
in connection with this Agreement.

        4.2 Maintenance of Business. Classifieds2000 will use its best efforts
to carry on and preserve its business and its relationships with customers,
suppliers, employees and others in substantially the same manner as it has prior
to the date hereof. If Classifieds2000 becomes aware of a material deterioration
in the relationship with any material customer, supplier or key employee, it
will promptly bring such information to the attention of Excite in writing and,
if requested by Excite, will exert its best efforts to restore the relationship.

        4.3 Conduct of Business. Classifieds2000 will continue to conduct its
business and maintain its business relationships in the ordinary and usual
course and will not, without the prior written consent of Excite:

               (a) borrow an aggregate of over $100,000 other than pursuant to
Classifieds2000's existing lines of credit;

               (b) enter into any transaction not in the ordinary course of
business or which involves an expense or capital commitment by Classifieds2000
in excess of One Hundred Thousand Dollars ($100,000.00) or which obligates
Classifieds2000 for a period exceeding six (6) months other than fees and
expenses associated with this Agreement;

               (c) encumber or permit to be encumbered any of its assets or
grant liens therein;

               (d) dispose of any portion of its assets with a value exceeding
One Hundred Thousand Dollars ($100,000);

               (e) enter into any lease or contract for the purchase or sale of
any property, real or personal, except in the ordinary course of business
consistent with past practice;

               (f) fail to maintain its equipment and other assets in good
working condition and repair according to the standards it has maintained to the
date of this Agreement, subject only to ordinary wear and tear;

               (g) pay any bonus, royalty, increased salary or special
remuneration to any officer, employee or consultant or agree to same or enter
into any new employment, severance, "golden parachute" or consulting agreement
with any such person;

               (h)    change accounting methods;

               (i) declare, set aside or pay any cash or stock dividend or other
distribution in respect of capital stock, or redeem or otherwise acquire any of
its capital stock (other than the repurchase of capital stock held by former
employees in conformity with the terms and conditions of existing option grants
and repurchase agreements);

               (j) amend or terminate any Material Agreement to which it is a
party except those amended or terminated in the ordinary course of business,
consistent with past practice;



                                       21

<PAGE>   22

               (k) lend any amount to any person or entity, other than advances
for travel and expenses which are incurred in the ordinary course of business
consistent with past practice, not material in amount and documented by receipts
for the claimed amount;

               (l) guarantee or act as a surety for any obligation except for
the endorsement of checks and other negotiable instruments in the ordinary
course of business, consistent with past practice, which are not material in
amount;

               (m) waive or release any material right or claim except in the
ordinary course of business, consistent with past practice;

               (n) issue or sell any shares of its capital stock of any class
(except upon the exercise of a convertible security, option or warrant currently
outstanding or pursuant to outstanding offer letters to prospective employees,
copies of which have previously been provided to Excite), or any other of its
securities, or issue or create any warrants, obligations, subscriptions,
options, convertible securities, or other commitments to issue shares of capital
stock, or (except pursuant to contractual obligations currently in existence)
accelerate the vesting of any outstanding option or other security;

               (o) split or combine the outstanding shares of its capital stock
of any class or enter into any recapitalization affecting the number of
outstanding shares of its capital stock of any class or affecting any other of
its securities;

               (p) merge, consolidate or reorganize with, or acquire any entity;

               (q) amend its Articles of Incorporation or Bylaws;

               (r) license any of its technology or intellectual property except
in the ordinary course of business consistent with past practice;

               (s) agree to any audit assessment by any tax authority or file
any federal or state income or franchise tax return unless copies of such
returns have been delivered to Excite for its review and approved by Excite
prior to filing;

               (t) change any insurance coverage or issue any certificates of
insurance;

               (u) hire or terminate any employee or consultant, except in the
ordinary course of business; or

               (v) adopt or amend any employee benefit plan

        4.4 Stockholders Approval. Classifieds2000 will obtain the written
consent of the Classifieds2000 Stockholders at the earliest practicable date
approving this Agreement, the Classifieds2000 Ancillary Agreements, the Merger
and related matters, which approval will be unanimously recommended by
Classifieds2000's Board of Directors and management. To the extent that the
Principal Shareholders hold any Classifieds2000 Capital Stock at the effective
date of the written consent, each Principal Shareholder agrees to execute the
written consent approving this Agreement, Merger and all related matters.

        4.5 Information Statement. Classifieds2000 will send to the
Classifieds2000 Stockholders in a timely manner, for the purpose of considering
and executing a written consent



                                       22

<PAGE>   23

approving the Merger, the Stockholder Materials. Classifieds2000 will promptly
provide all information relating to its business or operations necessary for
inclusion in THE Stockholder Materials to satisfy all requirements of applicable
state and federal securities laws. Classifieds2000 and Excite each shall be
solely responsible for any statement, information or omission in the Stockholder
Materials relating to it or its affiliates based upon written information
furnished by it. Classifieds2000 will not provide or publish to the
Classifieds2000 Stockholders any material concerning it or its affiliates that
violates the Securities Act or the United States Securities Exchange Act of
1934, as amended, (the "EXCHANGE ACT") with respect to the transactions
contemplated hereby.

        4.6 Regulatory Approvals. Classifieds2000 will execute and file, or join
in the execution and filing, of any application or other document that may be
necessary in order to obtain the authorization, approval or consent of any
governmental body, federal, state, local or foreign which may be reasonably
required, in connection with the consummation of the transactions contemplated
by this Agreement (except for any consent or approval which would not interfere
with the Merger or otherwise have a Material Adverse Effect). Classifieds2000
will use its best efforts to obtain all such authorizations, approvals and
consents.

        4.7 Necessary Consents. Classifieds2000 will use its best efforts to
obtain such written consents and take such other actions as may be necessary or
appropriate in addition to those set forth in Section 4.6 to allow the
consummation of the transactions contemplated hereby and to allow Excite to
carry on Classifieds2000's business after the Closing.

        4.8 Litigation. Classifieds2000 will notify Excite in writing promptly
after learning of any actions, suits, proceedings or investigations by or before
any court, board or governmental agency, initiated by or against it, or known by
it to be threatened against it.

        4.9 Access to Information. Until the Closing, Classifieds2000 will allow
Excite and its agents reasonable access to the files, books, records and offices
of Classifieds2000, including, without limitation, any and all information
relating to Classifieds2000's taxes, commitments, contracts, leases, licenses,
and real, personal and intangible property and financial condition.
Classifieds2000 will cause its accountants to cooperate with Excite and its
agents in making available all financial information reasonably requested,
including without limitation the right to examine all working papers pertaining
to all financial statements prepared or audited by such accountants. All such
information shall be subject to the terms of the Non-Disclosure Agreement
entered into by the parties hereto.

        4.10 Satisfaction of Conditions Precedent. Classifieds2000 will use its
best efforts to satisfy or cause to be satisfied all the conditions precedent
which are set forth in Section 8, and Classifieds2000 will use its best efforts
to cause the transactions contemplated by this Agreement to be consummated.

        4.11 Classifieds2000 Affiliates Agreements. To ensure that the issuance
of Excite Common Stock in the Merger complies with the Securities Act and that
the Merger will be accounted for as a "pooling of interests," concurrently with
the execution of this Agreement, Classifieds2000 will deliver to Excite a letter
identifying all persons who are, in Classifieds2000's reasonable judgment,
"Affiliates" of Classifieds2000 at the time this Agreement is executed,
including, all (i) officers, (ii) directors and (iii) all persons or entities
who own ten percent (10%) or greater of Classifieds2000 Capital Stock, assuming
in that calculation that all Classifieds2000 Options, Warrants and Convertible
Securities have been



                                       23

<PAGE>   24

exercised. Classifieds2000 will provide Excite with all information and
documents reasonably necessary to evaluate this list for compliance with
generally accepted accounting principles and securities laws, as applicable.
Classifieds2000 will use its best efforts to cause each of its affiliates to
deliver to Excite, prior to Closing, a written agreement (the "CLASSIFIEDS2000
AFFILIATES AGREEMENT"), substantially in the form of Exhibit 4.11.

        4.12 Classifieds2000 Stockholder Representations. To ensure that the
Merger will qualify as a reorganization for federal income tax purposes,
Classifieds2000 will use its best efforts to cause each of its Affiliates, as
defined in Section 4.11 above, to execute, at or before the Closing, the
Classifieds2000 Affiliates Agreement which contains such representations as may
be reasonably requested by Excite, its accountants or its attorneys for the
purpose of ensuring such tax treatment.

        4.13 Classifieds2000 Dissenting Shares. As promptly as practicable after
the date of the Classifieds2000 Stockholders' written consent and prior to the
Closing Date, Classifieds2000 shall furnish Excite with the name and address of
each Classifieds2000 Stockholder who could request appraisal rights pursuant to
the applicable provisions of the California General Corporation Law (the
"CLASSIFIEDS2000 DISSENTING STOCKHOLDER") and the number of Classifieds2000
Capital Stock (the "DISSENTING SHARES") owned by such Classifieds2000 Dissenting
Stockholder.

        4.14 Pooling Accounting. Classifieds2000 shall use its best efforts to
cause the business combination to be effected by the Merger to be accounted for
as a pooling of interests. Classifieds2000 shall use its best efforts to cause
its affiliates not to take any action that would adversely affect the ability of
Excite to account for the business combination to be effected by the Merger as a
pooling of interests.

        4.15 Blue Sky Laws. Classifieds2000 shall use its best efforts to assist
Excite to the extent necessary to comply with the securities and Blue Sky laws
of all jurisdictions which are applicable in connection with the Merger.

        4.16 Investment Representation Letters and Investor Suitability
Questionnaires. Classifieds2000 shall request each of its shareholders to
complete an Investor Suitability Questionnaire and to sign an Investor
Representation Letter, in the form agreed to by Classifieds2000 and Excite,
prior to Close.

        4.17 Termination of Benefit Plans. The Classifieds2000 Board of
Directors shall approve the termination of any Classifieds2000 Pension Plan
which is covered by Section 401(k) of the Code, effective as of the Effective
Time, or take such other actions concerning such Classifieds2000 Pension Plan,
as reasonably requested by Excite.

5.      EXCITE AND MERGER SUB PRECLOSING COVENANTS

        During the period from the date of this Agreement until the Effective
Time, Excite and Merger Sub covenant and agree as follows:

        5.1 Advice of Changes. Excite and Merger Sub will promptly advise
Classifieds2000 in writing (a) of any event that would render any representation
or warranty of Excite or Merger Sub contained in this Agreement, if made on or
as of the date of such event or the Closing Date, untrue or inaccurate in any
material and adverse respect and (b) of any material adverse change in Excite's
or Merger Sub's business, results of operations or financial condition. As used
in this



                                       24

<PAGE>   25

Agreement with respect to Excite and Merger Sub, "MATERIAL ADVERSE EFFECT" shall
mean a material adverse effect on the business, results of operation or
financial condition of Excite and its subsidiaries, taken as a whole; provided,
however, that (ii) facts, events and matters arising from or due to the
execution of this Agreement or disclosure thereof shall not be deemed to have a
Material Adverse Effect on Excite or Merger Sub, and (ii) facts, events and
matters that affect the Internet community as a whole and not Excite and Merger
Sub disproportionately, shall not be deemed to have a Material Adverse Effect on
Excite and Merger Sub.

        5.2 Regulatory Approvals. Excite and Merger Sub will execute and file,
or join in the execution and filing, of any application or other document that
may be necessary in order to obtain the authorization, approval or consent of
any governmental body, federal, state, local or foreign, which may be reasonably
required, in connection with the consummation of the transactions contemplated
by this Agreement. Each of Excite and Merger Sub will use its best efforts to
obtain all such authorizations, approvals and consents.

        5.3 Satisfaction of Conditions Precedent. Each of Excite and Merger Sub
will use its best efforts to satisfy or cause to be satisfied all the conditions
precedent which are set forth in Section 7, and each of Excite and Merger Sub
will use its best efforts to cause the transactions contemplated by this
Agreement to be consummated and, without limiting the generality of the
foregoing, to obtain all consents and authorizations of third parties and to
make all filings with, and give all notices to, third parties that may be
necessary or reasonably required on its part in order to effect the transactions
contemplated hereby.

        5.4 Excite Affiliates Agreements. To ensure that the Merger will be
accounted for as a "pooling of interests," Excite will use its best efforts to
cause each of its affiliates, as defined in Section 4.11 above, to sign and
deliver to Excite a written agreement (the "EXCITE AFFILIATES AGREEMENT"), in
the form of Exhibit 5.4, providing that such person will make no disposition of
Excite Common Stock (a) in the thirty (30) day period prior to the Effective
Time or (b) after the Effective Time until Excite shall have publicly released a
report including the combined financial results of Excite and Classifieds2000
for a period of at least thirty (30) days of combined operations of Excite and
Classifieds2000. Excite will not release any Excite Affiliate from his, her or
its obligations under the terms of the Excite Affiliates Agreement until such
time as all Classifieds2000 Affiliates have been released from their obligations
under the terms of the Classifieds2000 Affiliates Agreement.

        5.5 Blue Sky Laws. Excite shall take such steps as may be necessary to
comply with the securities and Blue Sky laws of all jurisdictions which are
applicable in connection with the Merger.

        5.6 Pooling Accounting. Excite shall use its best efforts to cause the
business combination to be effected by the Merger to be accounted for as a
pooling of interests. Excite shall use its best efforts to cause its affiliates
not to take any action that would adversely affect the ability of Excite to
account for the business combination to be effected by the Merger as a pooling
of interests.

        5.7    Employee Matters.

               5.7.1 Employee Stock Purchase Plan. Subject to compliance with
pooling of interests accounting treatment and the requirements of any applicable
laws, employees of Classifieds2000 who become employees of Excite at or after
the Effective Time shall be



                                       25

<PAGE>   26

permitted to participate in the Excite 1997 Employee Stock Purchase Plan (the
"ESPP") commencing with the first Offering Period (as defined in the ESPP)
following the Effective Time and such employees will receive full credit for the
period of their employment with Classifieds2000 for such purposes, subject to
compliance with the eligibility and other provisions of such plan; provided,
however, nothing contained herein shall require Excite to continue the
employment of any such employee.

               5.7.2 Other Benefit Plans. Subject to compliance with pooling of
interests accounting treatment and the requirements of any applicable laws,
employees of Classifieds2000 who become employees of Excite at or after the
Effective Time will be permitted to participate in those employee benefit plans
sponsored by Excite in which similarly situated Excite employees participate
subject to the eligibility and other provisions of such Excite employee benefit
plans. Such employees will receive full credit for the period of their
employment with Classifieds2000 by Excite for such purposes; provided, however,
nothing contained herein shall require Excite to continue to employment of any
such employee.

               5.7.3 Rollover of 401(k) Investments. Each individual employee of
Classifieds2000 shall be allowed to rollover such employee's 401(k) account from
Classifieds2000's terminated 401(k) plan to Excite's 401(k) plan.

        5.8 Update SEC Reports. Excite shall update the SEC Reports and any
other disclosures related thereto for any material information which has come
into existence since the SEC Reports were previously provided to
Classifieds2000's counsel for delivery to the Classifieds2000 Stockholders
through the Stockholder mailing, until and through Closing.

6.      CLOSING MATTERS

        6.1 The Closing. Subject to termination of this Agreement as provided in
Section 9 below, the Closing will take place at the offices of Fenwick & West
LLP, Two Palo Alto Square, Palo Alto, California on or before March 31, 1998
(the "CLOSING"), or, if all conditions to closing have not been satisfied or
waived by such date, such other place, time and date as Classifieds2000 and
Excite may mutually select (the "CLOSING DATE"). Concurrently with the Closing,
an Agreement of Merger will be filed in the office of the California Secretary
of State. The Agreement of Merger provides that the Merger shall become
effective upon filing.



                                       26

<PAGE>   27



        6.2    Exchange of Certificates.

               6.2.1 As of the Effective Time, all shares of Classifieds2000
Capital Stock that are outstanding immediately prior thereto will, by virtue of
the Merger and without further action, cease to exist and will be converted into
the right to receive from Excite the number of shares of Excite Common Stock
determined as set forth in Section 1.1.1, subject to Sections 1.1.4, 1.1.5, 1.2
and 1.3.

               6.2.2 Each holder of shares of Classifieds2000 Capital Stock that
are not Dissenting Shares will surrender the certificate(s) for such shares (the
"CLASSIFIEDS2000 CERTIFICATES"), duly endorsed as requested by Excite, to
Excite's counsel for cancellation for Excite's records. Promptly following the
Closing, Excite's counsel will forward a letter of instruction to BankBoston,
N.A., acting as the transfer agent for Excite, (the "EXCHANGE AGENT")
instructing the Exchange Agent to issue to Excite's counsel a certificate for
the number of shares of Excite Common Stock to which such holder is entitled
pursuant to Section 1.1.1 hereof. Excite will distribute any cash payable under
Section 1.2.

               6.2.3 No dividends or distributions payable to holders of record
of Excite Common Stock after the Effective Time, or cash payable in lieu of
fractional shares, will be paid to the holder of any unsurrendered
Classifieds2000 Certificate(s) until the holder of the Classifieds2000
Certificate(s) surrenders such Classifieds2000 Certificate(s), or if such
certificates are lost, stolen or destroyed, provides an indemnity reasonably
acceptable to Excite. Subject to the effect, if any, of applicable escheat and
other laws, following surrender of any Classifieds2000 Certificate, there will
be delivered to the person entitled thereto, without interest, the amount of any
dividends and distributions therefor paid with respect to Excite Common Stock so
withheld as of any date subsequent to the Effective Time and prior to such date
of delivery.

               6.2.4 All Excite Common Stock delivered upon the surrender of
Classifieds2000 Capital Stock in accordance with the terms hereof and the terms
of the Escrow Agreement will be deemed to have been delivered in full
satisfaction of all rights pertaining to such Classifieds2000 Capital Stock.
There will be no further registration of transfers on the stock transfer books
of Classifieds2000 or its transfer agent of the Classifieds2000 Capital Stock.
If, after the Effective Time, Classifieds2000 Certificates are presented for any
reason, they will be canceled and exchanged as provided in this Section 6.2.

               6.2.5 Until certificates representing Classifieds2000 Capital
Stock outstanding prior to the Merger are surrendered pursuant to Section 6.2.2
above, such certificates will be deemed, for all purposes, to evidence ownership
of the number of shares of Excite Common Stock into which the Classifieds2000
Capital Stock will have been CONVERTED, subject to the Escrow Agreement with
respect to the number of shares withheld as Escrow Shares.

               6.2.6 Certificates which are not presented to Excite's counsel
within one (1) year after the Closing shall be canceled and the holder thereof
will no longer be entitled to receive any Excite securities in consideration
thereof.

        6.3 Assumption of Options, Warrants and Convertible Securities. Upon
Closing, Excite will notify in writing each holder of a Classifieds2000 Option
or Warrant of the assumption of such Classifieds2000 Option or Warrant by
Excite, and the number of shares of



                                       27

<PAGE>   28

Excite Common Stock that are then subject to such option or warrant and the
exercise price of such option, as determined pursuant to Section 1.1 hereof.

7.      CONDITIONS TO OBLIGATIONS OF CLASSIFIEDS2000

        Classifieds2000's obligations hereunder are subject to the fulfillment
or satisfaction, on and as of the Closing, of each of the following conditions
(any one or more of which may be waived by Classifieds2000, but only in a
writing signed by Classifieds2000):

        7.1 Accuracy of Representations and Warranties. The representations and
warranties of Excite and Merger Sub set forth in Section 3 shall be true and
accurate in all material respects on and as of the Closing with the same force
and effect as if they had been made at the Closing, and Classifieds2000 shall
receive a certificate to such effect executed by each of Excite's and Merger
Sub's Chief Financial Officer.

        7.2 Covenants. Excite shall have performed and complied in all material
respects with all of its covenants contained in Section 5 on or before the
Closing, and Classifieds2000 shall receive a certificate to such effect signed
by each of Excite's and Merger Sub's Chief Financial Officer.

        7.3 Compliance with Law. There shall be no order, decree, or ruling by
any court or governmental agency which would prohibit or render illegal the
transactions contemplated by this Agreement.

        7.4 Government Consents. There shall have been obtained at or prior to
the Closing Date such permits or authorizations, and there shall have been taken
such other action, as may be required to consummate the Merger by any regulatory
authority having jurisdiction over the parties and the actions herein proposed
to be taken, including but not limited to, requirements under applicable federal
and state securities laws, except for such permits or authorizations which if
not obtained or action not taken which would not proscribe the consummation of
the Merger or which would not otherwise have a Material Adverse Effect on Excite
or Merger Sub.

        7.5 Opinion of Excite's Counsel. Classifieds2000 shall have received
from, Fenwick & West, LLP, counsel to Excite an opinion substantially in the
form of Exhibit 7.5.

        7.6 Stockholder Approval. The principal terms of this Agreement and the
Agreement of Merger shall have been approved and adopted by Classifieds2000
Stockholders, as required by applicable law and Classifieds2000's Certificate of
Incorporation and Bylaws.

        7.7 Pooling. Excite shall have received from Excite's accounting firm,
Ernst & Young, LLP ("EXCITE'S AUDITORS") a letter, in form and substance
reasonably satisfactory to Excite that Ernst & Young concurs with management's
conclusion that no condition exists that would preclude Excite from accounting
for the Merger as a pooling of interests. The Securities and Exchange Commission
shall not have otherwise disapproved of the treatment by Excite of this
transaction as a "pooling of interests" for accounting purposes.

        7.8 Tax Certificate and Affiliates Agreement. Classifieds2000 shall have
received the tax certificate executed by Excite's Chief Financial Officer in the
form of Exhibit 1.6A and an Excite Affiliates Agreement executed by each
affiliate in the form of Exhibit 5.4, which are all reasonably satisfactory to
Classifieds2000.



                                       28

<PAGE>   29

        7.9 No Material Adverse Change. There will not have been any material
adverse change in Excite's business results of operations or financial condition
at Closing which have or reasonably would be expected to impair Excite's ability
after Closing to continue to develop, distribute, sell and distribute its
products and services that are material to Excite's business and Classifieds2000
will receive a certificate to such effect executed by Excite's Chief Financial
Officer. Material adverse changes shall not include price fluctuations in the
price of Excite's Common Stock on the NASDAQ market not directly related to the
foregoing.

        7.10 Registration Rights Agreement. Classifieds2000 shall have received
the Registration Rights Agreement executed by Excite, which shall be effective
as of the Closing Date.

8.      CONDITIONS TO OBLIGATIONS OF EXCITE

        The obligations of Excite and Merger Sub hereunder are subject to the
fulfillment or satisfaction on, and as of the Closing, of each of the following
conditions (any one or more of which may be waived by Excite, but only in a
writing signed by Excite):

        8.1 Accuracy of Representations and Warranties. The representations and
warranties of Classifieds2000 set forth in Section 2 shall be true and accurate
in all material respects on and as of the Closing with the same force and effect
as if they had been made at the Closing, and Excite shall receive a certificate
to such effect executed by Classifieds2000's Chief Executive Officer.

        8.2 Covenants. Classifieds2000 shall have performed and complied in all
material respects with all of its covenants contained in Section 4 on or before
the Closing, and Excite shall receive a certificate to such effect signed by
Classifieds2000's Chief Executive Officer.

        8.3 Compliance with Law. There shall be no order, decree, or ruling by
any court or governmental agency which would prohibit or render illegal the
transactions contemplated by this Agreement.

        8.4 Government Consents. There shall have been obtained at or prior to
the Closing Date such permits or authorizations, and there shall have been taken
such other action, as may be required to consummate the Merger by any regulatory
authority having jurisdiction over the parties and the actions herein proposed
to be taken, including but not limited to, requirements under applicable federal
and state securities laws except for such permits or authorizations which if not
obtained or action not taken which would not proscribe the consummation of the
Merger or which would not otherwise have a Material Adverse Effect on
Classifieds2000.

        8.5 Opinion of Classifieds2000's Counsel. Excite shall have received
from Cooley Godward, LLP, counsel to Classifieds2000, an opinion substantially
in the form of Exhibit 8.5.

        8.6 Consents. Excite shall have received duly executed copies of all
material third-party consents, approvals, assignments, waivers, authorizations
or other certificates contemplated by this Agreement or the Classifieds2000
Schedule of Exceptions or as otherwise set forth on Exhibit 8.6 hereto to
provide for the continuation in full force and effect of any and all material
contracts, licenses and leases of Classifieds2000 and for Excite to consummate
the transactions contemplated hereby in form and substance reasonably
satisfactory to Excite, except for such consents and approvals thereof as Excite
and Classifieds2000 shall have agreed shall not be obtained, as contemplated by
the Excite Schedule of Exceptions and such consents, approvals,



                                       29

<PAGE>   30

assignments, waivers, authorizations or other certificates which if not obtained
would not proscribe the consummation of the Merger or which would not otherwise
have a Material Adverse Effect on Classifieds2000.

        8.7 No Litigation. No litigation or proceeding shall be threatened or
pending for the purpose or with the probable effect of enjoining or preventing
the consummation of any of the transactions contemplated by this Agreement, or
which could be reasonably expected to have a material adverse effect on the
present or future operations or financial condition of Classifieds2000.

        8.8 Requisite Approvals. The principal terms of this Agreement and the
Agreement of Merger shall have been approved by the holders of no less than
ninety-two percent (92%) of Classifieds2000 Capital Stock (the "APPROVING
SHAREHOLDERS").

        8.9 Dissenting Shares. There shall be no more than eight percent (8%)
Classifieds2000 Dissenting Shares.

        8.10 Affiliates Agreements and Classifieds2000 Stockholder
Representations. Classifieds2000 shall have delivered to Excite the letter
required by Section 4.11 naming all persons who are "affiliates" of
Classifieds2000 for purposes of Rule 145 under the Securities Act, and each such
person shall have executed and delivered an Classifieds2000 Affiliates Agreement
to Excite in accordance with Sections 4.11 and 4.12.

        8.11 Pooling. Each of Excite and Classifieds2000 shall have received
letters from each of Ernst & Young LLP and Arthur Andersen LLP, each dated
within two (2) business days prior to the Effective Time, regarding those firms'
concurrence with Excite's managements' and Classifieds2000's managements'
conclusions as to the appropriateness of pooling of interest accounting for the
Merger under Accounting Principles Board Opinion No. 16 if the Merger is
consummated in accordance with this Agreement. The Securities and Exchange
Commission shall not have otherwise disapproved of the treatment by Excite of
this transaction as a "pooling of interests" for accounting purposes.

        8.12 Resignation of Directors and Officers. The directors and officers
of Classifieds2000 in office immediately prior to the Effective Time of the
Merger will be replaced as directors and officers (respectively) of
Classifieds2000 automatically effective as of the Effective Time of the Merger
pursuant to the terms of this Agreement.

        8.13 Status of Agreements. Excite shall be reasonable satisfied that all
Material Agreements will continue in full force and effect following the
Closing.

        8.14 Investor Representation Letters and Investor Suitability
Questionnaires. Excite shall have received completed and executed Investor
Representation Letters and Investor Suitability Questionnaires from each
Approving Shareholder which are reasonably satisfactory to Excite.

        8.15 Tax-Free Reorganization. Excite shall have received the tax
certificate executed by Classifieds2000's Chief Executive Officer in the form of
Exhibit 1.6B.

        8.16 No Material Adverse Change. There will not have been any Material
Adverse Effect with respect to Classifieds2000 and Excite will receive a
certificate to such effect executed by Classifieds2000's Chief Financial
Officer.



                                       30

<PAGE>   31

9.      TERMINATION OF AGREEMENT

        9.1 Prior to Closing.

               9.1.1 This Agreement may be terminated at any time prior to the
Closing by the mutual written consent of each of the parties hereto.

               9.1.2 This Agreement may be terminated at any time by either
party by written notice given to the other party if the Closing shall not have
occurred on or before March 31, 1998.

        9.2 At the Closing. At or prior to the Closing, this Agreement may be
terminated and abandoned:

               9.2.1 By Excite if any of the conditions precedent to Excite's
obligations set forth in Section 8 above have not been fulfilled or waived at
and as of the Closing; or

               9.2.2 By Classifieds2000 if any of the conditions precedent to
Classifieds2000's obligations set forth in Section 7 above have not been
fulfilled or waived at and as of the Closing.

                      Any termination of this Agreement under this Section 9.2
will be effective by the delivery of notice of the terminating party to the
other party hereto.

        9.3 Remedies. Any termination of this Agreement pursuant to this Section
9 will be without further obligation or liability upon any party in favor of the
other party hereto other than except as set forth in this Section 9.3 and the
obligations provided in Sections 11.7 and 11.15, which will survive termination
of this Agreement; provided, however, that nothing herein will limit the
obligation of Classifieds2000 and Excite to use their best efforts to cause the
Merger to be consummated, as set forth in Sections 4.10 and 5.3 hereof,
respectively.

10.     SURVIVAL OF REPRESENTATIONS, INDEMNIFICATION AND REMEDIES, CONTINUING
        COVENANTS

        10.1 Survival of Representations. All representations, warranties and
covenants of Classifieds2000, Excite and Merger Sub contained in this Agreement
will survive the Effective Time and remain operative and in full force and
effect, regardless of any investigation made by or on behalf of the parties to
this Agreement, until the earlier of (a) the termination of this Agreement or
(b) six (6) months after the Closing Date, whereupon such representations,
warranties and covenants will expire (except for covenants that by their terms
survive for a longer period), provided however, that representations, warranties
and covenants involving intentional fraud shall survive the Closing without the
limitations of subsections (a) or (b) above.

        10.2   Agreement to Indemnify.

               10.2.1 Subject to the limitations set forth in this Section 10,
after the Closing, the holders of Classifieds2000 Capital Stock, Classifieds2000
Options and Classifieds2000 Warrants will indemnify and hold harmless Excite,
its affiliates, officers, directors, employees, consultants and agents
(hereinafter referred to individually as an "INDEMNIFIED PERSON" and
collectively as "INDEMNIFIED PERSONS") from and against any and all claims,
liability, damages and/or costs including, but not limited to, attorneys fees
(hereinafter referred to as "DAMAGES") arising out of



                                       31

<PAGE>   32

any misrepresentation or breach of or default in connection with any of the
representations and warranties given or made by Classifieds2000 or the Principal
Shareholders in Section 2 of this Agreement. Except to the extent of the Escrow
Shares, each holder shall have no liability for breaches of representations,
warranties, and covenants involving intentional fraud by another holder;
provided, however, that no limit of liability shall apply to any holder who is
determined to have committed intentional fraud. Other than for liability for
breaches of representations, warranties, and covenants, which breaches involve
intentional fraud, each holder's maximum liability shall be his, her or its pro
rata share of the Escrow Shares and each Indemnified Person may look only to the
Escrow Shares to satisfy this indemnity obligation and the sole remedy shall be
a claim under the Escrow. Under no event shall there be any indemnity for any
Damages arising solely in connection with termination of the Classifieds2000
Pension Plan, which is covered by Section401(k) of the Code, pursuant to Section
4.19 of this Agreement.

               10.2.2 In seeking indemnification for Damages under this Section
10, the Indemnified Persons shall exercise their remedies with respect to the
Escrow Shares and any other assets deposited in escrow pursuant to the Escrow
Agreement and these Escrow Shares shall be the sole source of indemnification in
connection therewith; provided, however, that no such claim for Damages will be
asserted after the expiration of the Escrow Period. In seeking indemnification
for Damages under Section 10.2.1, the Indemnified Persons shall exercise their
remedies solely to the Escrow Shares deposited in escrow pursuant to the Escrow
Agreement. Except for intentional fraud: (i) no Classifieds2000 Stockholder
shall have any liability to an Indemnified Person under this Agreement except to
the extent of such Classifieds2000 Stockholder's Escrow Shares deposited under
the Escrow Agreement and (ii) the remedies set forth in this Section 10.2 shall
be the exclusive remedies of Excite and the other Indemnified Persons hereunder
against any Classifieds2000 Stockholder. The liability of any Classifieds2000
Stockholder with respect to any claim for intentional fraud shall be several and
not joint.

               10.2.3 Excite will indemnify, defend and hold harmless
Classifieds2000, its affiliates (it is agreed and understood that this term
includes all of Classifieds2000's venture capital investors), officers,
directors, employees, consultants and agents from any and all Damages arising
from the misrepresentations or breach of or default in performance of any of the
representations and warranties and covenants given or made by Excite in this
Agreement, in any certificate, document or instrument delivered by or on behalf
of Excite pursuant hereto.

               10.2.4 Notwithstanding the foregoing, Excite shall not be
entitled to recover any Escrow Shares from the Escrow Account unless and until
an aggregate of $100,000 in Claims have been awarded or settled in favor of
Excite pursuant to the terms and conditions of this Agreement and the Escrow
Agreement and then such case Excite shall only be entitled to recover from the
Escrow Account the amount of all such claims in excess of $100,000.

11.     MISCELLANEOUS

        11.1 Governing Law. The internal laws of the State of California
(irrespective of its conflict of law principles) will govern the validity of
this Agreement, the construction of its terms, and the interpretation and
enforcement of the rights and duties of the parties hereto.

        11.2 Assignment; Binding Upon Successors and Assigns. Neither party
hereto may assign any of its rights or obligations hereunder without the prior
written consent of the other party hereto and any attempt to do so will be void.
This Agreement will be binding upon and inure to the benefit of the parties
hereto and their respective successors and permitted assigns.



                                       32

<PAGE>   33

        11.3 Severability. If any provision of this Agreement, or the
application thereof, will for any reason and to any extent be invalid or
unenforceable, the remainder of this Agreement and application of such provision
to other persons or circumstances will be interpreted so as reasonably to effect
the intent of the parties hereto. The parties further agree to replace such void
or unenforceable provision of this Agreement with a valid and enforceable
provision that will achieve, to the extent possible, the economic, business and
other purposes of the void or unenforceable provision.

        11.4 Counterparts. This Agreement may be executed in any number of
counterparts, each of which will be an original as regards any party whose
signature appears thereon and all of which together will constitute one and the
same instrument. This Agreement will become binding when one or more
counterparts hereof, individually or taken together, will bear the signatures of
all parties reflected hereon as signatories.

        11.5 Amendment and Waivers. Any term or provision of this Agreement may
be amended, and the observance of any term of this Agreement may be waived
(either generally or in a particular instance and either retroactively or
prospectively) only by a writing signed by the party to be bound thereby. The
waiver by a party of any breach hereof or default in the performance hereof will
not be deemed to constitute a waiver of any other default or any succeeding
breach or default. The Agreement may be amended by the parties hereto at any
time before or after approval of the Classifieds2000 Stockholders; but, after
such approval, no amendment will be made which by applicable law requires the
further approval of the Classifieds2000 Stockholders without obtaining such
further approval.

        11.6 No Waiver. The failure of any party to enforce any of the
provisions hereof will not be construed to be a waiver of the right of such
party thereafter to enforce such provisions.

        11.7 Expenses. In the event that the transaction is not consummated,
each company will be responsible for its own fees and expenses in connection
with the proposed transaction. In the event that the transaction is consummated,
Excite will be responsible for its own fees and expenses and for
Classifieds2000's reasonable fees and expenses in connection with the
transaction.

        11.8 Attorneys' Fees. Should suit be brought to enforce or interpret any
part of this Agreement, the prevailing party will be entitled to recover, as an
element of the costs of the suit, and not as damages, reasonable attorneys'
fees, including without limitation, costs, expenses and fees on any appeal.

        11.9 Notices. Any notice or other communication required or permitted to
be given under this Agreement will be in writing, will be delivered personally,
by registered or certified mail, postage prepaid, by telecopy or by nationally
recognized courier service, and will be deemed given upon delivery, if delivered
personally, or three days after deposit in the mails, if mailed, to the
following addresses:

               (i)    If to Excite:

                      Excite, Inc.
                      555 Broadway
                      Redwood City, CA  94063
                      Facsimile:  (650) 568-6039
                      Attention:  Chris M. Vail


                                       33

<PAGE>   34

                      With a copy to:
                      John W. Kastelic, Esq.
                      Fenwick & West LLP
                      2 Palo Alto Square
                      Palo Alto, CA  94306
                      Facsimile:  (650) 494-1417

               (ii)   If to Classifieds2000:

                      Classifieds2000
                      617 Palomar Avenue
                      Sunnyvale, CA  94086
                      Facsimile:  (408) 773-2001
                      Attention:  Sani El-Fishawy, President

                      With a copy to:

                      Cooley Godward LLP
                      Five Palo Alto Square
                      Palo Alto, Ca  94306
                      Facsimile:  (650) 843-7100

or to such other address as a party may have furnished to the other parties in
writing pursuant to this Section 11.9.

        11.10 Construction of Agreement. This Agreement has been negotiated by
the respective parties hereto and their attorneys and the language hereof will
not be construed for or against either party. A reference to a Section or an
exhibit will mean a Section in, or exhibit to, this Agreement unless otherwise
explicitly set forth. The titles and headings herein are for reference purposes
only and will not in any manner limit the construction of this Agreement which
will be considered as a whole.

        11.11 No Joint Venture. Nothing contained in this Agreement will be
deemed or construed as creating a joint venture or partnership between any of
the parties hereto. No party is by virtue of this Agreement authorized as an
agent, employee or legal representative of any other party. No party will have
the power to control the activities and operations of any other and their status
is, and at all times, will continue to be, that of independent contractors with
respect to each other. No party will have any power or authority to bind or
commit any other. No party will hold itself out as having any authority or
relationship in contravention of this Section.

        11.12 Further Assurances. Each party agrees to cooperate fully with the
other parties and to execute such further instruments, documents and agreements
and to give such further written assurances as may be reasonably requested by
any other party to evidence and reflect the transactions described herein and
contemplated hereby and to carry into effect the intents and purposes of this
Agreement.

        11.13 Absence of Third Party Beneficiary Rights. No provisions of this
Agreement are intended, nor will be interpreted, to provide or create any third
party beneficiary rights or any other rights of any kind in any client,
customer, affiliate, shareholder, partner or any party hereto or any other
person or entity unless specifically provided otherwise herein, and, except as
so provided, all provisions hereof will be personal solely between the parties
to this Agreement.



                                       34

<PAGE>   35

        11.14 Public Announcement. Upon execution of the Agreement by both
parties, and until the consummation of the Merger, all press releases and other
public and private communications shall be made by the parties only with the
prior mutual written consent of Classifieds2000 and Excite, except that Excite
may make such disclosures as are required by applicable law, provided, however,
that a copy of such disclosure shall first be submitted to Classifieds2000
within a reasonable time period prior to the dissemination thereof.

        11.15 Confidentiality. Excite and Classifieds2000 each recognize that
they have received and will receive confidential information concerning the
other during the course of the Merger negotiations and preparations.
Accordingly, Excite and Classifieds2000 each agree (a) to use its respective
best efforts to prevent the unauthorized disclosure of any confidential
information concerning the other that was or is disclosed during the course of
such negotiations and preparations, or should reasonably have been considered to
be confidential information, and (b) to not make use of or permit to be used any
such confidential information other than for the purpose of effectuating the
Merger and related transactions. The obligations of this section will not apply
to information that (i) is or becomes part of the public domain, (ii) is
disclosed by the disclosing party to third parties without restrictions on
disclosure, (iii) is received by the receiving party from a third party without
breach of a nondisclosure obligation to the other party or (iv) is required to
be disclosed by law. If this Agreement is terminated, all copies of documents
containing confidential information shall be returned by the receiving party to
the disclosing party.

        11.16 Entire Agreement. This Agreement and the exhibits hereto
constitute the entire understanding and agreement of the parties hereto with
respect to the subject matter hereof and supersede all prior and contemporaneous
agreements or understandings, inducements or conditions, express or implied,
written or oral, between the parties, with respect hereto. The express terms
hereof control and supersede any course of performance or usage of the trade
inconsistent with any of the terms hereof.



                                       35

<PAGE>   36

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

EXCITE, INC.                               CLASSIFIEDS2000, INC.

By: /s/ ROBERT C. HOOD                     By: /s/ SANI EL FISHAWY
   ------------------------------             ----------------------------------

Name:   ROBERT C. HOOD                     Name:   SANI EL FISHAWY
     ----------------------------               --------------------------------

Its:    Executive VP-CFO                   Its:    President/CEO
    -----------------------------              ---------------------------------

EXCITE 2000 ACQUISITION CORPORATION

By: /s/ ROBERT C. HOOD
   ------------------------------

Name:   ROBERT C. HOOD
     ----------------------------

Its:    CFO
    -----------------------------


PRINCIPAL SHAREHOLDERS:

SANI  EL-FISHAWY

/s/ SANI EL FISHAWY
- ---------------------------------
            (Signature)

KARIM  EL-FISHAWY

/s/ KARIM  EL-FISHAWY
- ---------------------------------
            (Signature)




            [SIGNATURE PAGE FOR AGREEMENT AND PLAN OF REORGANIZATION]



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<PAGE>   1



                                                                    Exhibit 99.1

FOR IMMEDIATE RELEASE

EXCITE, INC. ACQUIRES CLASSIFIEDS2000, A LEADING PROVIDER OF WEB CLASSIFIEDS

Creates the single best place for consumers to search and post Classifieds on
the Web

REDWOOD CITY, Calif. -- April 6, 1998 -- Excite, Inc. (NASDAQ: XCIT) today
announced the acquisition of Classifieds2000, one of the Web's leading
independent classifieds companies. The acquisition, which reflects the growth of
the online classifieds market and person-to-person commerce on the Web,
strengthens Excite's commitment to offering Web users a personalized and
individual online experience. Excite will give users the ability to buy and sell
their own goods and services through one of the largest databases of classifieds
on the Web.

        Excite will exchange 890,000 shares of Excite common stock for all the
outstanding shares of Classifieds2000, Inc. in a transaction valued at
approximately $48 million. The acquisition will be accounted for as a pooling of
interests. Excite will recognize all revenues and page view traffic from the
company. The addition of Classifieds2000 to the Excite Network extends Excite's
unduplicated corporate reach to 25.5% from 23.8%, according to Media Metrix.
Half of Classified2000 audience is net incremental to the Excite Network.
(Media Metrix, February report.)

        As a division of Excite, Classifieds2000 will extend the integration of
its service throughout Excite's flagship services, www.excite.com and
www.webcrawler.com, to deepen the classifieds experience throughout all Excite
Channels. Users can directly sell goods and services through one of the
Internet's largest person-to-person online marketplaces and most comprehensive
database of classified advertising.

        In addition, Classifieds2000 will continue to offer free, easy-to-use,
database-driven classified advertising in eight channels (Employment, Vehicles,
Real Estate, Personals, Rentals and Roommates, Computers and Software,
Opportunities and Services, and General Merchandise) through its popular
standalone Web site, (http://www.Classifieds2000.com) and its extensive Network
of web publishing partners.

        Industry analysts forecast that the Web-based classifieds market will
exceed one billion dollars by the year 2000, according to both Jupiter
Communications and Forrester Research. "Classifieds is a huge business on the
Web and it is only going to get bigger as the use of the Web extends to
mainstream consumers," said George Bell, president and CEO, Excite, Inc. "By
revenue and reach, Classifieds2000 is clearly the leader in this space and we
are preparing for the future now. Building on our aggressive electronic commerce
strategy, Excite will let individuals sell goods and service to the global
Internet community the way that our Excite Shopping Search lets users find and
buy exactly what they want on the Web."



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<PAGE>   2

        "The increased resources and distribution of Excite, coupled with the
strength and widespread acceptance of the Classifieds2000 Network, gives us an
even greater opportunity to serve the needs of the growing market for
person-to-person commerce and direct, one-to-one marketing," said Sani
El-Fishawy, president and CEO of Classifieds2000. "We remain committed to our
network partners, our advertising partners and of course our active, loyal
user-base. With this strategic merger, the combined leverage of our two
companies creates an even strong electronic marketplace that will provide a
wider audience of Internet users with the resources they need to buy a car or a
house, rent an apartment, find a job, or exchange goods or services online for a
long time to come."

About Classifieds2000

        Based in Sunnyvale, CA, Classifieds2000 Inc. is the leading provider of
comprehensive classified advertising and distribution on the Internet. Through
its standalone Web site, http://www.Classifieds2000.com and its extensive
Classifieds2000 Network, the company offers free, easy-to-use, database-driven
classified advertising in eight channels (Employment, Vehicles, Real Estate,
Personals, Rentals and Roommates, Computers and Software, Opportunities and
Services, and General Merchandise.) With more than 1.5 million listings,
Classifieds2000 is one of the largest marketplaces on the Web today.

About Excite, Inc.

        Founded in 1994, Excite, Inc. is a global media company offering
consumers a free online service with a simple front end to the Internet and
extensive personalization capabilities, and advertisers the best one-to-one
marketing services available online. The Excite Network consists of two of the
largest brands on the Web, Excite (www.excite.com) and WebCrawler
(www.webcrawler.com), and its subsidiaries; MatchLogic, Inc., Excite Japan Co.,
Ltd. and Excite UK, Ltd.. Localized versions of Excite are available in France,
Germany, the UK, The Netherlands, Sweden, Japan and Australia. Based in Redwood
City, Calif., Excite, Inc. (NASDAQ: XCIT) has strategic relationships with
America Online, Inc., Apple Computer, Inc., CUC Investments Inc., Intuit Inc.,
Netscape Communications Corp., Prodigy Services Corporation and Tribune Company.

###

Press Contacts:

Excite, Inc.
Melissa Walia
Excite, Inc.
(650) 569-2213
[email protected]

Classifieds2000
The New Media
Group @ Waggener Edstrom



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<PAGE>   3

Therese Wells
[email protected]
(425) 637-9097, Ext. 5166


NOTE: Forward looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that such forward-looking statements, including the
forward looking statement concerning Classifieds2000's operations, involve
significant risks and uncertainties including, without limitation: risk related
to the consummation of Excite's acquisition of Calssifieds2000; risks involved
in Excite assimilating Classifieds2000's operations; risks related to the
acceptance by Classifieds2000's advertising customers and network partners of
Classifieds2000 being owned by Excite; and risks related to Excite's ongoing
success, as detailed in Excite's most recent reports on Forms 10-K and 10-Q (as
amended), on file with the SEC.



                                       8


<PAGE>   1



                                                                   Exhibit 99.2


COMPANY PRESS RELEASE


EXCITE REPORTS FIRST QUARTER FINANCIAL RESULTS


REDWOOD CITY, Calif., April 16 /PRNewswire/ -- Excite, Inc. (Nasdaq: XCIT -
news) today reported revenue of $23.0 million for the first quarter ended March
31, 1998, up 206% from revenue of $7.5 million reported in the corresponding
first quarter of 1997.

The pro forma net loss for the first quarter of 1998 was $ 6.0 million, or $0.28
per share. The pro forma net loss for the corresponding quarter of 1997 was $4.5
million, or $0.38 per share. (See Pro Forma Condensed Consolidated Statements of
Operations Excluding Merger and Acquisition Related Charges.)

Including $1.0 million of acquisition-related expenses, the net loss for the
first quarter of 1998 was $7.0 million, or $0.34 per share. The acquisition of
MatchLogic has been treated as a pooling of interests.

Network traffic rose to approximately 40 million average page views per day in
March, up 48% from December. In addition, over 120 thousand Prodigy subscribers
have registered to personalize their My Excite Channel start page since the
co-branded alliance launched in late March. In total, over 6 million users have
registered with one or more of Excite's personalized services. Excite's monthly
audience in February was estimated by Relevant Knowledge to be close to 20
million unique users.

The Company booked $56.3 million of new commerce-oriented sponsorships in the
first quarter. A number of these merchant partnerships provide Excite the
opportunity to generate upside revenue by sharing a portion of the customers'
transaction revenue in the future.

"Our growth was strong across all measurements -- traffic, unique users,
registrations, bookings and revenue -- indicating growing consumer and
advertiser validation of Excite as a leading gateway to the web and as a
provider of highly personalized online services," said George Bell, Excite's
President and CEO.

Operating Highlights:

- -- Excite Offers First Personalized Web Start Page. Excite's personalized My
Excite Channel was awarded Editors' Choice by CNET in February, which called it
"the ultimate Web start page". My Excite beat Yahoo!, Microsoft's start.com and
others. Excite announced earlier this week, the conversion of its front page,
www.excite.com, to a personalized start page, which allows users to easily
customize their start page to deliver news, local weather, stock quotes, sports
scores, daily horoscopes, TV listings and local movies. Excite also announced
supplemental personalization with free email, daily reminders, favorite
columnists and personal shopping agents. By taking



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<PAGE>   2

advantage of the Web's unique capacity for personalization -- delivering what
consumers want anytime, anywhere in an easy-to-navigate online service -- Excite
is building what it believes to be the surest path to increased consumer
loyalty. The new personalized start page also improves the opportunity for
high-margin, targeted advertising revenue.

- -- Classifieds2000, Inc. Acquired. Further strengthening its personalization
capabilities and building on its e-commerce strategy, Excite's acquisition of
www.Classifieds2000.com on April 1st enables users to buy and sell goods and
services through one of the Internet's largest person-to-person online
marketplaces. Excite exchanged 890,000 shares of Excite common stock for all of
the outstanding shares of Classifieds2000, Inc. in an acquisition that has been
accounted for as a pooling of interests. Industry analysts, Jupiter
Communications and Forrester Research, predict that the Web-based classifieds
market will exceed one billion dollars by the year 2000. Classifieds2000,
already a market leader, will enable Excite to further develop local revenue
streams and integrate classifieds services throughout the Excite network.

- -- First USA and Excite to Target Market Credit Cards on the Internet. First
USA, owned by Bank One and one of the largest credit card issuers, announced a
five-year, multi-million dollar marketing partnership with Excite and MatchLogic
to market credit cards on the Internet. Leveraging MatchLogic's specialized
targeting and ad serving capabilities with Excite's reach, the companies will
match users' special interests to appropriate First USA affinity credit cards,
thereby generating new accounts and further enhancing card-member loyalty
through access to the breadth of channel content on Excite.com.

- -- Excite Partnered with CBS TV Special, the Great Skate Debate, on the
Internet. For the first time ever, viewers of a live television show were able
to affect the outcome of an event by simultaneously voting online through
skate.excite.com, a URL which Excite hosted for the event. The participation in
this jointly sponsored competition was overwhelming -- over 178,000 people voted
during the performance -- and demonstrates the power of combining the personal
and proactive nature of the web experience with the reach of network TV.

- -- WebCrawler Repositioned in the Consumer Marketplace. As a complement to
excite.com's traffic, which is heaviest during business hours, webcrawler.com
was re-launched in February to focus on consumers connecting to the Web from
home. WebCrawler already skewed higher for home usage as a result of its AOL
legacy, where it was the only search engine available for almost two years,
before Excite purchased it in 1996. The new WebCrawler service focuses on being
fast (fast loading pages) and emphasizes programming that changes daily, while
maintaining a simple search interface, topical channels of information and
personalization from Excite.

- -- Excite Extends its Netscape International Guide to New Territories. In the
continued roll-out of Netscape Guide by Excite, which is available on Netscape
browsers outside the U.S., Excite launched the guide in the UK, as it has
already in Germany and Japan. The simple format organizes locally-originated
content by topic. In other international developments, MeinExcite was launched
in Germany, making it the first and only personalized service on the Web in
Germany.



                                       10

<PAGE>   3

- -- MatchLogic Announces DeliverE -- targeted e-mail direct marketing on the Web.
Beginning in March, MatchLogic introduced DeliverE, a new opt-in, e-mail service
that allows advertisers to distribute selling offers and marketing messages to
highly-targeted audiences on the Web. MatchLogic's Digital 1:1 data base is one
of the world's most current and accurately compiled data bases of its kind
containing a wealth of demographic, lifestyle and purchase intention data.
Employing this database to deliver targeted e-mail with the right message or
offer, to the right person, at the right time -- and knowing within seconds if
that message is effective -- promises to make DeliverE a compelling service to
advertisers. Several advertisers signed up for DeliverE at launch but requested
that their names not be revealed for competitive reasons.

About Excite, Inc.

Founded in 1994, Excite, Inc. is a global media company offering consumers a
free online service with a simple front end to the internet and extensive
personalization capabilities, and advertisers the best one-on-one marketing
services available online. The Excite network consists of two of the largest
brands on the Web, Excite (www.excite.com) and WebCrawler (www.webcrawler.com)
and its subsidiaries; MatchLogic, Inc. (www.matchlogic.com), Classifieds2000,
Inc. (www.classifieds2000.com), Netbot, Inc., Excite Japan Co., Ltd.
(www.excite.jp.com) and Excite UK, Ltd.(www.excite.uk.com). Localized versions
of Excite are available in the United Kingdom, Germany, France, Sweden,
Netherlands, Australia, and Japan. Based in Redwood City, CA, Excite, Inc. has
strategic relationships with America Online, Inc., Intuit Inc., Tribune Company,
Itochu Corporation.

Forward-looking statements in this release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Investors
are cautioned that such forward-looking statements involve risks and
uncertainties, including and without limitation: the continued increases in the
number of companies advertising on the Excite Network as well as on the Web
generally; the Company's ability to increase sales of targeted advertisements
and to achieve higher costs per thousand impressions for its advertisements; the
intensely competitive environment for Web advertising sales; the inability of
the Company to maintain premier positions on high traffic Web access points;
reductions in market prices for Web advertising as a result of competition or
otherwise; increases in the amount of traffic on the Excite Network and
increases in the amount of use of the Excite Network by Web users; the Company's
increased operating expenses and negative cash flows resulting from its recent
acquisitions of Netbot, Inc., MatchLogic, Inc. ("MatchLogic"), Classifieds2000,
Inc. ("Classifieds2000"), particularly increased costs the Company expects to
incur by maintaining MatchLogic as an independent entity; the Company's the
ability to integrate successfully the services and technology of recently
acquired businesses with the other services offered on the Excite Network;
anticipated costs associated with marketing aimed at increasing consumer
awareness of the Company's brands; the increased use of the Web for commerce and
the increased number of users engaging in Web commerce through the Company's
services; the ability of the Company to develop and achieve consumer and
advertiser acceptance for the Excite Network in the international market;
general economic conditions; the other risks relating to the acquisitions of
MatchLogic and Classifieds2000 described below; and other risks detailed in the
Company's annual report on Form 10-K for the year ended December 31, 1997.



                                       11

<PAGE>   4

In addition, forward-looking statements concerning the Company's acquisition of
MatchLogic and Classifieds2000, including the forward-looking statement
concerning MatchLogic's and Classifieds2000's contributions to revenues of
Excite in 1998, also involve significant risks and uncertainties, including and
without limitation: risks involved in assimilating MatchLogic and
Classifieds2000 while maintaining appropriate independence of their respective
operations; risks involved in retaining and motivating key personnel who are not
subject to noncompetition agreements; risks inherent in MatchLogic's business,
including privacy concerns arising out of MatchLogic's database marketing
activities, which account for a majority of MatchLogic's revenues; other risks
relating to these companies such as their extremely limited operating history
upon which to base any revenue projections; the likely fluctuations in operating
results of both companies' operations due to factors beyond MatchLogic's,
Classifieds2000's or Excite's control, the reliance by MatchLogic on small
numbers of customers for a substantial percentage of its projected revenues, the
acceptance by MatchLogic's advertising customers of MatchLogic being owned by
Excite (from which MatchLogic purchases advertising) and the willingness by the
other sites from which MatchLogic purchases advertising (particularly those
which are direct competitors of Excite) to accept future advertising placements
from MatchLogic; and the acceptance by Classifieds2000's advertising customers
and distributors of Classifieds2000 being owned by Excite and the willingness of
Classifieds2000's advertisers and distributors (particularly those which are
direct competitors of Excite) to make future advertising placements on or to
maintain or enter into distribution arrangements for Classifieds2000's services.



                                       12

<PAGE>   5




                                  EXCITE, INC.
                 Condensed Consolidated Statements of Operations
                 (Unaudited, in thousands except per share data)

<TABLE>
<CAPTION>
                                                             Three Months Ended
                                                                   March 31,        
                                                          --------------------------
                                                          1998                 1997  
                                                          ----                 ----
<S>                                                     <C>                  <C>     
Revenues                                                $ 23,001             $  7,515
Cost of revenues:
  Hosting costs                                            2,788                1,852
  Royalties and other cost of revenues                     2,806                  540
  Amortization of purchased technology                        --                2,399
      Total cost of revenues                               5,594                4,791
Gross profit                                              17,407                2,724
Operating expenses:
  Research and development                                 5,900                3,066
  Sales and marketing                                     10,074                6,281
  Distribution license fees
    and data acquisition costs                             3,986                   30
  General and administrative                               2,756                1,289
  Merger and acquisition costs,
    including amortization of
    goodwill and other purchased intangibles                 977                  953
      Total operating expenses                            23,693               11,619
Operating loss                                            (6,286)              (8,895)
Interest income (expense) and other, net                    (194)                 111
Equity share of losses
  of affiliated company                                     (479)                  --
Net loss                                                $ (6,959)            $ (8,784)
Basic and diluted net loss per share                    $  (0.34)            $  (0.74)
Shares used in computing
  net loss per share                                      20,725               11,799
</TABLE>



                                       13

<PAGE>   6



                                  EXCITE, INC.
            Pro Forma Condensed Consolidated Statements of Operations
              Excluding Merger and Acquisition Related Charges (A)
                 (Unaudited, in thousands except per share data)

<TABLE>
<CAPTION>
                                                           Three Months Ended
                                                                March 31,        
                                                      ---------------------------
                                                        1998               1997
                                                        ----               ----
<S>                                                   <C>                <C>     
Revenues                                              $ 23,001           $  7,515
Cost of revenues:
    Hosting costs                                        2,788              1,852
    Royalties and other cost of revenues                 2,806                197
      Total cost of revenues                             5,594              2,049
Gross profit, excluding merger
  and acquisition-related charges                       17,407              5,466
Operating expenses:
    Research and development                             5,900              2,852
    Sales and marketing                                 10,074              5,917
    Distribution license fees
      and data acquisition costs                         3,986                 30
    General and administrative                           2,756              1,289
      Total operating expenses,
        excluding merger and
        acquisition-related charges                     22,716             10,088
Pro forma operating loss, excluding merger
  and acquisition-related charges                       (5,309)            (4,622)
Interest income (expense) and other, net                  (194)               111
Equity share of losses
  of affiliated company                                   (479)                --
Pro forma net loss, excluding merger
  and acquisition-related charges                     $ (5,982)          $ (4,511)
Pro forma net loss per share,
  excluding merger and
  acquisition-related charges                         $  (0.28)          $  (0.38)
Shares used in computing pro forma
  net loss per share excluding
  merger and acquisition-related charges (B)            21,565             11,799
</TABLE>


 (A) These financial statements exclude merger and acquisition-related costs,
including the amortization of purchased intangibles and other non-recurring
transition and restructuring costs, which are summarized in the following table.
They do not purport to be financial statements prepared in accordance with
Generally Accepted Accounting Principles. The following table reconciles the pro
forma net loss excluding merger and acquisition-related charges to net loss for
the periods presented.



                                       14

<PAGE>   7

 (B) Shares used in computing pro-forma net loss per share for the period ended
March 31, 1998 include an additional 840,000 shares of Excite, Inc. common stock
from the assumed conversion of MatchLogic, Inc. preferred stock on January 1,
1998.

<TABLE>
<CAPTION>
                                                       Three Months Ended
                                                           March 31,        
                                                  --------------------------
                                                    1998              1997
                                                    ----              ----
(Unaudited, in thousands)
<S>                                               <C>               <C>     
Pro forma net loss, excluding merger and
  acquisition-related charges                     $(5,982)          $(4,511)
Amortization of purchased technology                   --            (2,399)
Transition costs associated with
  the WebCrawler service:
    Cost of revenues                                   --              (343)
    Research and development                           --              (214)
    Sales and marketing                                --              (364)
Merger and acquisition costs,
  including amortization of goodwill
  and other purchased intangibles                    (977)             (953)
Net loss                                          $(6,959)          $(8,784)
</TABLE>



                                       15


<PAGE>   8


                                  EXCITE, INC.
                      Condensed Consolidated Balance Sheets
                            (Unaudited, in thousands)

<TABLE>
<CAPTION>
                                                                   March 31,      December 31,
                                                                     1998             1997    
                                                                   ---------      ------------
<S>                                                                <C>              <C>    
Assets
Current assets:
    Cash, cash equivalents and
      short-term investments                                       $25,959          $32,065
    Accounts receivable, net                                        20,185           20,907
    Prepaid expenses and other current assets                        4,443            2,150
        Total current assets                                        50,587           55,122
Property and equipment, net                                         16,467           15,143
Investment in affiliated company                                     1,540               --
Intangible assets, net                                               1,494            1,771
Other assets                                                         2,824            4,657
                                                                   $72,912          $76,693

Liabilities and shareholders' equity Current liabilities:
    Bank line of credit and other notes payable                    $ 6,100          $ 6,100
    Accounts payable                                                 4,122            5,717
    Capital lease obligations, current portion                       5,265            3,178
    Non-lease financing, current portion                             1,164            1,176
    Related party liabilities                                        1,626            1,575
    Other accrued liabilities                                       13,779           14,406
      Total current liabilities                                     32,056           32,152
Capital lease obligations                                            3,715            3,076
Non-lease financing                                                  1,326            1,613
Convertible note                                                     5,000            5,000
Shareholders' equity                                                30,815           34,852
                                                                   $72,912          $76,693
</TABLE>




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