MODACAD INC
DEF 14A, 1999-06-15
PREPACKAGED SOFTWARE
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SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant    [ X ]
Filed by a Party other than the Registrant  [   ]
Check the appropriate box:
[   ]    Preliminary Proxy Statement
[   ]    Confidential, for Use of the Commission Only (as permitted by
         Rule 14a-6(e)(2))
[ X ]    Definitive Proxy Statement
[   ]    Definitive Additional Materials
[   ]    Soliciting Material Pursuant to sect. 240.14a-11(c) or sect. 240.14a-12

                                  MODACAD, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
- --------------------------------------------------------------------------------

     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[ X ]    No fee required.

[   ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11

          1) Title of each class of securities to which transaction applies:

          ----------------------------------------------------------------------
          2) Aggregate number of securities to which transaction applies:

          ----------------------------------------------------------------------

          3) Per unit price or other  underlying  value of transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

          ----------------------------------------------------------------------
          4) Proposed maximum aggregate value of transaction:

          ----------------------------------------------------------------------
          5) Total fee paid:

          ----------------------------------------------------------------------

[   ]    Fee paid previously with preliminary materials.

[   ]    Check box if any part of the fee is offset as provided by Exchange Act
         Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
         was paid previously.  Identify the previous filing by registration
         statement  number,  or the Form or Schedule and the date of its filing.

          1) Amount Previously Paid:

          ----------------------------------------------------------------------
          2) Form, Schedule or Registration Statement No.:

          ----------------------------------------------------------------------
          3) Filing Party:

          ----------------------------------------------------------------------
          4) Date Filed:

         -----------------------------------------------------------------------

<PAGE>

                            ModaCAD, Inc. Letterhead



June 10, 1999



Dear Shareholder:

         You are  cordially  invited  to attend the 1999  Annual  Meeting of the
Shareholders of ModaCAD, Inc. ("ModaCAD"),  which will be held on July 16, 1999,
at 2:00 p.m.,  Pacific  Daylight  Time,  at the  principal  offices of  ModaCAD,
located at 3861 Sepulveda Blvd, Culver City,  California 90230. The accompanying
Proxy  Statement,  which you are  urged to read  carefully,  contains  important
information regarding matters that will be considered and voted upon at the 1999
Annual Meeting.

     At the 1999 Annual Meeting, shareholders will be asked to consider and vote
upon several  proposals,  with  respect to all of which your vote is  important.
Proposals 2 and 3, however, are particularly significant to ModaCAD. Shareholder
approval of proposals 2 and 3 will authorize  ModaCAD to issue Common Stock upon
exercises of warrants  ModaCAD granted to (i) four  institutional  investors and
the  placement  agents  as part of the  recent  sale of  Common  Stock  to those
investors  (Proposal 2) and (ii) Intel Corporation as part of the recent sale of
Common Stock to Intel  Corporation  in  consideration  of the  termination  of a
royalty obligation owed to Intel Corporation. Approval of proposals 2 and 3 will
provide material benefits to ModaCAD, whereas the failure to approve proposals 2
and 3 will result in potentially  substantial financial hardships to ModaCAD, as
disclosed in the accompanying  Proxy Statement.  The Board therefore  recommends
that shareholders vote FOR each of Proposals 2 and 3.

     You are  requested to complete,  date and sign the enclosed  proxy card and
promptly return it in the enclosed  envelope,  whether or not you plan to attend
the 1999 Annual  Meeting.  If you attend 1999  Annual  Meeting,  you may vote in
person even if you have returned a proxy card.

         On behalf of the Board of  Directors,  we look forward to seeing you on
July 16, 1999.




                              Sincerely yours,

                              /s/ JOYCE FREEDMAN
                              -----------------------
                              Joyce Freedman
                              Chairman and Co-Chief Executive Officer

                              /s/ MAURIZIO VECCHIONE
                              -----------------------
                              Maurizio Vecchione
                              President and Co-Chief Executive Officer

<PAGE>


                                  MODACAD, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                               To be held on July 16, 1999


         NOTICE IS HEREBY GIVEN that the Annual Meeting of the Shareholders (the
"Annual  Meeting") of ModaCAD,  Inc., a California  corporation (the "Company"),
will be held on July 16, 1999,  at 2:00 p.m.,  Pacific  Daylight  Time,  at 3861
Sepulveda Boulevard,  Culver City, California 90230, for the following purposes,
each as more fully described in the attached Proxy Statement:

          1. To elect six  directors.  The names of the nominees  intended to be
          presented for election are:  Joyce  Freedman,  Lee Freedman,  Maurizio
          Vecchione, F. Stephen Wyle, Peter Frank and Leslie Saleson.

          2.     To approve and reserve for issuance (i) up to 919,243 shares of
          the  Company's  Common  Stock  cumulatively  issuable to Castle  Creek
          Technology Partners LLC, Marshall Capital  Management,  Inc., Winfield
          Capital Corp. and Spinner Global  Technology Fund, Ltd. (the "Investor
          Purchasers"),  upon  exercise of warrants  purchased  by the  Investor
          Purchasers  pursuant  to  the  April  7,  1999,   Securities  Purchase
          Agreement the Company entered into with the Investor  Purchasers;  and
          (ii) up to 33,921  shares of the  Company's  Common Stock  issuable to
          Paine  Webber  Incorporated  and  ING  Baring  Furman  Selz  LLC  (the
          "Placement Agents"), upon exercise of warrants issued to the Placement
          Agents  in  consideration  of  services  rendered  to the  Company  in
          connection with the sale of the Company's Common Stock and warrants to
          purchase Common Stock to the Investor Purchasers.

          3. To approve  and reserve  for  issuance up to 538,674  shares of the
          Company's  Common Stock issuable to Intel  Corporation  ("Intel") upon
          exercise of warrants purchased by Intel pursuant to the April 7, 1999,
          Stock and Warrant  Purchase and Investor Rights  Agreement the Company
          entered into with Intel.

          4. To approve an  amendment  to the 1995 Stock Option Plan to increase
          the number of shares of Common  Stock of the  Company  authorized  for
          issuance  under the 1995  Stock  Option  Plan by  850,000  shares to a
          cumulative total of 2,500,000 shares.

          5. To approve an  amendment  to the  Company's  Amended  and  Restated
          Articles  of  Incorporation  to change  the name of the  Company  from
          "ModaCAD, Inc." to "Styleclick.com Inc."

          6. To ratify  the  appointment  of Ernst & Young,  LLP as  independent
          auditors of the Company for the fiscal year ending December 31, 1999.

          7. To transact  other  business as may properly come before the Annual
          Meeting or any adjournment(s) thereof.
<PAGE>

         Only record holders of Common Stock at the close of business on June 7,
1999,  are entitled to notice of, and to vote at, the Annual  Meeting and at any
adjournment(s) thereof.

     All  shareholders  are  cordially  invited to attend the Annual  Meeting in
person.  Whether or not you expect to attend  the Annual  Meeting in person,  in
order to ensure your  representation  and the presence of a quorum at the Annual
Meeting,  please mark, sign, date and return the enclosed proxy card as promptly
as possible in the  postage-prepaid  envelope  enclosed  for that  purpose.  Any
shareholder  attending  the  Annual  Meeting  may  vote in  person  even if such
shareholder has returned a proxy.


                                 By Order of the Board of Directors



                                 /s/ JOYCE FREEDMAN
                                 -----------------------
                                 Joyce Freedman
                                 Chairman



Los Angeles, California
    June 10, 1999

<PAGE>
                                  MODACAD, INC.

                               PROXY STATEMENT FOR
                       1999 ANNUAL MEETING OF SHAREHOLDERS

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

         The  enclosed  proxy is  solicited  by and on  behalf  of the  Board of
Directors  of  ModaCAD,   Inc.,  a  California  corporation  ("ModaCAD"  or  the
"Company"), for use at the Annual Meeting of Shareholders (the "Annual Meeting")
to be held on Friday,  July 16, 1999, at 2:00 p.m.  Pacific Daylight Time, or at
any  adjournment(s)  thereof,  for the  purposes  set  forth  herein  and in the
accompanying  Notice of Annual Meeting of Shareholders.  The Annual Meeting will
be held at the principal  offices of the Company,  at 3861 Sepulveda  Boulevard,
Culver City, California 90230.

         These proxy  solicitation  materials were first mailed on or about June
10,  1999 to all  shareholders  entitled  to vote at the  Annual  Meeting.  Only
shareholders  of record at the close of  business  on June 7, 1999 (the  "Record
Date") are  entitled  to notice of, and to vote at, the Annual  Meeting.  At the
Record Date, 7,401,515 shares of Common Stock were issued and outstanding.

     Any proxy given pursuant to this  solicitation may be revoked by the person
giving it at any time  before  its use by  delivering  to the  Secretary  of the
Company a written  notice of revocation or a duly executed proxy bearing a later
date or by attending the Annual Meeting and voting in person.

Voting and Solicitation

     On all matters,  each share of Common Stock has one vote. A majority of the
outstanding  shares of Common Stock must be present or represented at the Annual
Meeting  in order to have a quorum.  Except  with  respect  to the  election  of
directors  (Proposal  1) and the  proposal  to amend the  Company's  Articles of
Incorporation  to  change  its name  (Proposal  5),  the  affirmative  vote of a
majority of shares  present,  represented and voting in person or by proxy, at a
duly held meeting where a quorum is present  (which shares voting  affirmatively
also  constitute at least a majority of the required  quorum) is required  under
California law for the approval of matters  submitted to the  shareholders for a
vote. In the election of  directors,  the six  candidates  receiving the highest
number of affirmative votes will be elected. Proposal 5 requires the affirmative
vote of a majority of the shares outstanding.  Abstentions are counted as shares
that are present and entitled to vote for purposes of  determining  the presence
of a quorum,  but not as voting for purposes of determining  the approval of any
matter  submitted to the  shareholders  for a vote. If a broker indicates on the
proxy  that it does not have  discretionary  authority  to vote on a  particular
matter as to certain  shares (a "broker  non-vote"),  those  shares  will not be
considered  as voting with respect to that matter.  Broker  non-votes,  however,
will be counted for purposes of determining a quorum.

     The  Company's   Bylaws  provide  that  a  shareholder  may  cumulate  such
shareholder's votes for nominated directors if such shareholder gives notice, at
the shareholder meeting prior to the voting, of such shareholder's  intention to
cumulate the shareholder's  votes. If any one shareholder has given such notice,
all shareholders may cumulate their votes for candidates in nomination.  No such
notice has been given,  thus there will be no cumulative voting for directors at
the Annual Meeting.
<PAGE>

     The costs of this solicitation will be borne by the Company. Although there
are no formal agreements to do so, the Company may reimburse brokerage houses or
other persons  representing  beneficial  owners of shares for their  expenses in
forwarding  proxy materials to such beneficial  owners.  The Company may conduct
further  solicitation  personally,  telephonically  or by facsimile  through its
directors,  officers  and  employees,  none  of  whom  will  receive  additional
compensation for assisting with the solicitation.

     Whether or not you are able to attend the Annual Meeting,  you are urged to
vote your proxy,  which is solicited  by the  Company's  Board of Directors  and
which will be voted as you direct on your proxy when properly completed.  In the
event no directions are  specified,  such proxies will be voted FOR the nominees
of the Board of Directors (Proposal 1), FOR Proposals 2, 3,4,5 and 6, and in the
discretion  of the proxy  holders,  as to other  matters that may properly  come
before the Annual Meeting.

Deadline for Receipt of Shareholder Proposals

          Proposals  of  shareholders  of the Company  which are  intended to be
presented by such shareholders at the next annual meeting of shareholders of the
Company to be held after the Annual  Meeting  must be received by the Company no
later than  December 31,  1999,  in order that they may be included in the proxy
statement and form of proxy relating to that annual  meeting.  It is recommended
that  shareholders  submitting  proposals  direct them to the  Secretary  of the
Company by certified mail, return receipt  requested,  in order to ensure timely
delivery.  No such  proposals  were received with respect to the Annual  Meeting
scheduled for July 16, 1999.

<PAGE>
                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

     A board of six  directors  will be elected at the  Annual  Meeting.  Unless
otherwise  instructed,  proxy holders will vote the proxies received by them for
the six  nominees  named  below,  all of whom  are  currently  directors  of the
Company.  It is not expected  that any nominee will be unable or will decline to
serve as a  director.  If,  however,  any  nominee  of the  Company is unable or
declines to serve as a director at the time of the Annual  Meeting,  the proxies
will be voted for any nominee who shall be  designated  by the present  Board of
Directors  to fill  the  vacancy.  In the  event  that  additional  persons  are
nominated  for  election  as  directors,  the proxy  holders  intend to vote all
proxies  received by them for the  nominees  listed  below and not for a greater
number of persons than the number of nominees  listed below.  The term of office
of each person  elected as a director at the Annual  Meeting will continue until
the next annual meeting of shareholders and such time as his or her successor is
duly elected and qualified or until his or her earlier  resignation,  removal or
death.

     The  names of the  nominees,  all of whom are  currently  directors  of the
Company, and certain information about them, are set forth below:
<TABLE>
<CAPTION>
Name                      Age                   Positions
- --------------------------------------------------------------------------------
<S>                       <C>            <C>
Joyce Freedman            64             Chairman of the Board and Co-Chief
                                         Executive Officer
Maurizio Vecchione        37             Co-Chief Executive Officer, President
                                         and Director
Lee Freedman              75             Vice President, Finance, Chief
                                         Financial Officer and Director
F. Stephen Wyle(1)(2)     55             Director
Peter Frank(1)            73             Director
Leslie Saleson(1)(2)      46             Director

</TABLE>
- -----------------------
(1)  Member of the Compensation Committee
(2)  Member of the Audit Committee

     Joyce  Freedman  is a founder of the  Company  and has served as a director
since its incorporation in February 1988. Ms. Freedman has served as Chairman of
the Board of the Company  since its  incorporation,  a position to which she was
formally  elected in January  1996.  From February  1988 to December  1997,  Ms.
Freedman  also served as President of the Company and, in January  1998,  became
Chief  Executive  Officer.  In May 1999,  Maurizio  Vecchione was elected by the
Board of Directors to serve with Ms. Freedman as Co-Chief  Executive  Officer of
the  Company.  From January 1986 to February  1988,  Ms.  Freedman was the Chief
Executive Officer of Compu-Arch, a sole proprietorship in which she authored and
marketed computer software for architects, interior designers and engineers. Ms.
Freedman  holds a Master of  Architecture  degree from the  Southern  California
Institute of Architecture  and engaged in private  practice as an architect from
December 1984 to January 1986. Ms. Freedman is the wife of Lee Freedman.

     Maurizio Vecchione is a founder of the Company and has served as a director
since its  incorporation.  From February 1988 to December  1997, he served as an
Executive Vice President of the Company,  became  President and Chief  Operating
Officer  of the  Company in January  1998,  and was  elected to serve with Joyce
Freedman as Co-Chief  Executive  Officer of the Company in May 1999.  From March
1982 to February  1988,  Mr.  Vecchione  held various  executive,  technical and

<PAGE>
marketing positions with CAECO Inc.  (subsequently acquired by Mentor Graphics),
a large  CAD/CAM  software  developer,  Tektronix  Corporation,  a  Fortune  500
computer  graphics  systems  and   instrumentation   manufacturer,   Photomatrix
Engineering,  Inc., an imaging and computer  graphics  software  developer,  and
Proprietary  Software Systems Inc., an imaging software developer and subsidiary
of General Dynamics,  a defense contractor.  Prior to entering private industry,
Mr.  Vecchione  performed  computer science research for a variety of scientific
institutions,  including the NASA Space Science Laboratory. Mr. Vecchione is the
husband of Andrea  Vecchione.  Andrea  Vecchione  is currently a director of the
Company but will not stand for re-election at the Annual Meeting.

     Lee Freedman has served as the Company's  Vice  President,  Finance,  Chief
Financial Officer and as a director since its incorporation.  From 1983 to 1988,
Mr. Freedman was engaged in private practice as a business consultant. From 1957
to 1983, he was employed by HRT Industries  Inc., then a New York Stock Exchange
listed  company,  which  operated  a chain of  discount  department  and  retail
specialty stores,  and held the position of Executive Vice President for most of
that time. Mr. Freedman is the husband of Joyce Freedman.

     F.  Stephen  Wyle became a director of the Company in January  1996.  Since
January  1999,  Mr. Wyle has been Chairman and Chief  Executive  Officer of Wyle
Telemedicine,  a  developmental  stage  company  producing  portable  diagnostic
telemedicine for primary health care application.  From December 1994 to January
1999, Mr. Wyle was Chairman of Wyle Laboratories,  a diversified engineering and
testing company serving aerospace,  nuclear power and commercial  markets.  From
February 1991 to December 1994, Mr. Wyle was an independent consultant providing
strategic  marketing and financing  assistance to early-stage,  technology-based
companies.  From October 1988 to February  1991,  Mr. Wyle was the  President of
Trancel  Corporation  (formerly  Cell  Biotech,  Inc.)  which was engaged in the
development of a long-term treatment for Type I diabetes.

     Peter Frank became a director of the Company in November 1996.  Since 1965,
Mr. Frank has been  President of Los  Angeles-based  Managing  Directors,  Ltd.,
which he founded as an independent  investment  banking firm specializing in the
funding of small cap companies as well as in mergers and acquisitions.  In 1993,
Mr. Frank founded,  and is President of, Baltic  Treasures,  Ltd.  (operating as
Bamburi),  a  manufacturer  and  importer of antique  furniture  from Latvia and
Western Russia which is sold to retail stores in the United States.

     Leslie  Saleson  became a director of the Company in November  1997.  Since
November 1998, Ms.  Saleson has been  President and Chief  Operating  Officer of
Abbott  Resource  Group,  Inc.,  a  privately  held  company  based  in  Irvine,
California.  From  April  1997  to  November  1998,  Ms.  Saleson  served  as an
independent  financial  advisor to several  corporations.  From February 1994 to
April 1997, Ms. Saleson was a managing director of The Westcott Group, a Beverly
Hills-based merchant bank. From 1990 to 1993 Ms. Saleson was an owner,  Co-Chief
Executive Officer and Chief Financial Officer of Pogens, Inc., a packaged cookie
manufacturer.  In 1981,  Ms.  Saleson  founded  Saleson and  Company,  Inc.,  an
investment banking firm, where she served as President until 1990.

     THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT THE  SHAREHOLDERS  VOTE FOR THE
ELECTION OF EACH OF THE NOMINEES NAMED ABOVE.
<PAGE>

Information Regarding the Board of Directors and its Committees

     The Company's Bylaws currently  provide that the number of directors of the
Company  shall not be less than  four nor more  than  seven,  and that the exact
number of authorized directors shall be set from time to time, within the limits
specified  above,  by a resolution duly adopted by the Board of Directors or the
shareholders.  The  number of  authorized  directors  is  currently  seven.  The
Company's Bylaws also provide that,  except for a vacancy created by the removal
of a  director,  all  vacancies  on the Board of  Directors,  whether  caused by
resignation,  death, or otherwise,  may be filled by a majority of the remaining
directors,  and each  director  so elected  shall hold  office  until his or her
successor  is  elected  at  an  annual,  regular,  or  special  meeting  of  the
shareholders.  The  shareholders  may elect a director  to fill any  vacancy not
filled by the directors.

     Andrea Vecchione,  currently a director of the Company,  will not stand for
re-election  at the Annual  Meeting.  Without Ms.  Vecchione,  the Board will be
comprised  of three  employee  directors  and  three  independent,  non-employee
directors. As of the date of this Proxy Statement,  the Company has not selected
a seventh nominee to be added to the six nominees  proposed for election herein,
to serve as an independent director.  Hence, the proxies solicited hereby cannot
be voted for a greater  number of  persons  than the  number of  nominees  named
herein.  The  Company,  however,  intends  to fill the  vacancy  on the Board of
Directors  with  an  independent  nominee,  as  soon  as  such  nominee  can  be
identified,  approved,  and agrees to join the Board,  by a majority vote of the
remaining directors.  In such a case, such newly-elected director shall serve as
a  director  until the next  annual  meeting  of  shareholders  after the Annual
Meeting and such time as his or her  successor is duly elected and  qualified or
until his or her earlier resignation, removal or death.

     The Board of Directors held a total of four meetings and acted by unanimous
written consent six times during 1998.

     The Compensation  Committee of the Board,  which comprises F. Stephen Wyle,
Peter  Frank  and  Leslie  Saleson,  met twice  during  1998.  The  Compensation
Committee has been granted the powers and authority of the Board of Directors in
the evaluation and  determination  of  compensation of officers and employees of
the  Company,   compensation   policies  and  such  other  matters   related  to
compensation as the Board of Directors may from time to time delegate.

     The Audit Committee currently comprises F. Stephen Wyle and Leslie Saleson.
The Audit Committee met once and acted by unanimous  written consent once during
1998. The Audit  Committee  recommends  the engagement of independent  auditors,
reviews  the scope and results of their  audits,  reviews  with the  independent
auditors and  management  the Company's  accounting  and  reporting  principles,
policies and practices,  and generally  performs  functions related to financial
matters of the Company.

     The  Company  does  not  have  a  nominating  committee  or  any  committee
performing the function thereof.

<PAGE>
Executive Officers

     The executive officers of the Company,  and certain information about them,
are as follows:
<TABLE>
<CAPTION>
Name                    Age                Positions
- --------------------------------------------------------------------------------
<S>                     <C>        <C>
Joyce Freedman          64         Chairman of the Board and Co-Chief Executive
                                   Officer
Maurizio Vecchione      37             Co-Chief Executive Officer, President and
                                   Director
Lee Freedman            75         Vice President, Finance, Chief Financial
                                   Officer and Director
Linda Freedman          40         Vice President, Marketing
Steven Gentry           39         Vice President, Engineering
</TABLE>

     Officers  are  appointed  by and  serve at the  discretion  of the Board of
Directors.  All officers  were  appointed  for terms  ending upon their  deaths,
resignations,  removal or  appointment  and  qualification  of a successor.  For
information concerning Joyce Freedman,  Maurizio Vecchione and Lee Freedman, see
"Proposal 1 - Election of Directors" above.

     Linda Freedman has served in the capacity of Vice  President,  Marketing of
the Company since October 1988, a position to which she was formally  elected in
January 1996.  From February 1984 to September  1988,  she served as Advertising
Director for Baker  Communications,  Inc., which publishes  Beverly Hills 213, a
Beverly Hills-based  newspaper.  Linda Freedman is the daughter of Joyce and Lee
Freedman.

     Steven Gentry joined the Company in June 1992 as a Senior Product  Manager,
in March 1995 became the Company's Director of Engineering, in April 1997 became
the Company's  Director of Research and Development,  in October 1997 became the
Company's  Chief  Technology  Officer and, in February 1998 was appointed to the
position of Vice President, Engineering. From June 1989 to June 1992, Mr. Gentry
was  self-employed,  using the trade name Segtec, and engaged in the development
of software for the consumer entertainment market.

Certain Relationships and Related Transactions

     The Company has employment agreements with certain executive officers.  See
"Executive Compensation-Employment Contracts" below.

Section 16(a) Beneficial Ownership Reporting Compliance

     Under Section 16(a) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"),  the Company's  directors and officers and persons holding more
than ten percent of the  Company's  Common  Stock are  required to report  their
ownership of the Company's Common Stock and any changes in that ownership to the
Securities and Exchange Commission (the "SEC"). The specific due dates for these
reports  have been  established  by the SEC,  and the  Company  is  required  to
disclose  in this report any failure to file by the  established  dates.  To the
knowledge  of the  Company  and based  solely on a review of the  Section  16(a)
reports  furnished to the Company during 1998, none of the Company's  directors,
officers or persons holding more than ten percent of the Company's  Common Stock
were delinquent in filing reports pursuant to Section 16(a) of the Exchange Act.

<PAGE>
EXECUTIVE COMPENSATION

Summary Compensation Table

     The following table summarizes the  compensation  paid during each of 1998,
1997 and 1996 to the  Company's  chief  executive  officer  and other  executive
officers whose compensation exceeded $100,000 in 1998:
<TABLE>
<CAPTION>
                                                               Long-Term
                                            Other         Compensation Awards
                                            Annual    --------------------------
                                            Compen-   Restricted      Securities
Name and             Fiscal                 sation    Stock Awards    Underlying
Principal Position    Year   Salary   Bonus    (1)        (2)          Options
- --------------------------------------------------------------------------------
<S>                  <C>    <C>       <C>         <C>     <C>          <C>
Joyce Freedman       1998   $200,000  $100,000    $7,200     $ 0        200,000
Chairman of the      1997   $150,000   $20,999    $4,800     $ 0         37,227
Board & Chief        1996   $150,000   $36,619    $4,800     $ 0              0
Executive Officer

Maurizio Vecchione   1998   $200,000  $100,000    $7,200     $ 0        200,000
President & Chief    1997   $150,000   $20,999    $4,800     $ 0         37,227
Operating Officer    1996   $150,000   $36,619    $4,800     $ 0              0

Lee Freedman         1998   $125,000     $   0    $4,800     $ 0         50,000
Vice President,      1997   $125,000     $   0    $4,800     $ 0              0
Finance & Chief      1996   $125,000     $   0    $4,800     $ 0              0
Financial Officer

Linda Freedman       1998   $125,000     $   0    $4,800      $ 0      85,000(3)
Vice President,      1997   $100,000   $32,261    $4,800      $ 0        55,000
Marketing            1996   $106,029   $24,710    $4,800    $25,965           0

Steven Gentry        1998   $120,000     $   0      $ 0     $39,687(4)   25,000
Vice President,      1997   $100,000     $   0      $ 0       $ 0             0
Engineering          1996    $90,833     $   0      $ 0     $19,470     180,000
</TABLE>
____________________

(1) Other Annual Compensation consists of automobile allowances.

(2) As of December 31, 1998, Linda Freedman held 2,596 restricted  shares valued
at $44, 132, and Steven Gentry held 6,490 restricted  shares valued at $110,330,
which  values are based on the market  value of the  Company's  Common  Stock of
$17.00 per share at December 31, 1998.  The Company  currently pays no dividends
on Common Stock.

(3)  Consists  of options to  purchase  25, 000 shares  granted  during 1998 and
options to purchase  60,000 shares granted in previous years which were repriced
during 1998.

(4) Consists of 2,597 shares of restricted Common Stock granted to Steven Gentry
during  1998,  all of which  shares  were vested as of December  31,  1998.  The
Company currently pays no dividends on Common Stock.

<PAGE>
Option Grants in Last Fiscal Year

     The following table sets forth information  concerning option grants during
fiscal  year  1998  to each  of the  executive  officers  named  in the  Summary
Compensation  Table on page 7 who  received  stock  option  grants in 1998.  The
Company has not granted any stock appreciation  rights (SARs).  Unless otherwise
indicated in the  footnotes,  all options had vested and were  exercisable as of
December 31, 1998.
<TABLE>
<CAPTION>
                                Individual Grants
- --------------------------------------------------------------------------------
                Number of         Percent of Total     Exercise or
            Shares Underlying    Options Granted to    Base Price     Expiration
  Name      Options Granted     Employees in Fiscal      ($/Sh)          Date
                                         Year (1)
- --------------------------------------------------------------------------------
<S>                 <C>               <C>              <C>            <C>
Joyce Freedman      200,000(2)        23.8%            $15.88          4/7/08
Maurizio Vecchione  200,000(2)        23.8%            $15.88          4/7/08
Lee Freedman         25,000            3.0%            $15.88          4/7/08
Lee Freedman         25,000            3.0%            $16.13          4/15/08
Linda Freedman       25,000            3.0%             $9.50          4/15/08
Linda Freedman       10,000(3)(4)      1.5%(5)          $9.50          8/27/07
Linda Freedman       50,000(3)         7.7%(5)          $9.50         10/26/07
Steven Gentry        25,000            3.0%             $9.50          4/15/08
</TABLE>
__________________

(1) The Company  granted  options to purchase an aggregate of 840,000  shares to
employees in 1998.

(2) As of December 31, 1998, no options had vested or become exercisable.

(3) Represent options granted during 1998 in connection with option  repricings,
which  repricings were effected  through the  cancellation of options granted in
previous fiscal years and the grant of repriced options.

(4) As of December 31, 1998, 4,000 options had vested and were exercisable,  and
the balance will vest and become  exercisable in three 2,000 share  installments
on October 24 of 1999, 2000 and 2001.

(5) The Company  repriced  options to purchase an aggregate of 649,000 shares in
1998.
<PAGE>

Option Exercises and Year End Value Table

     The following  table sets forth  information  concerning  option  exercises
during the last  fiscal  year by the  executive  officers  named in the  Summary
Compensation  Table on page 7 and the value of options held by such  officers as
of December 31, 1998:
<TABLE>
<CAPTION>

                                     Number of Securities   Value of Unexercised
                                      Underlying Options    In-the-Money Options
                                     at December 31, 1998   at December 31, 1998
                                                                    (1)
                                     --------------------   --------------------
                   Shares        Value
                  Acquired     Realized
Name             on Exercise      ($)      Exercisable        Exercisable
                      (#)                        Unexercisable     Unexercisable
- --------------------------------------------------------------------------------
<S>               <C>      <C>        <C>       <C>      <C>            <C>
Joyce Freedman       0          0      37,227   200,000            0    $224,000
Maurizio Vecchione   0          0      37,227   200,000            0     224,000
Lee Freedman         0          0      50,000         0      $50,000           0
Linda Freedman       0          0      82,000     6,000     $625,890      45,000
Steven Gentry     35,000   $406,875   160,000         0   $1,807,500           0

</TABLE>
____________________

(1) Dollar value is based on the market value of the  Company's  Common Stock of
$17.00 per share at December 31, 1998 minus the per share exercise price.


Compensation of Directors

     Three non-employee members of the Board of Directors, Leslie Saleson, Peter
Frank and Andrea  Vecchione,  received  compensation  in the form of warrants to
purchase  shares of Common  Stock from the Company in 1998 for their  service on
the Board. In October 1998, the Company  granted to each of Peter Frank,  Leslie
Saleson and Andrea  Vecchione  ten-year  warrants to  purchase  6,000  shares of
Common  Stock at an  exercise  price of $9.50 per share,  2,000  shares of which
vested immediately and the balance of which vest in two 2,000 share installments
on October 9 of 1999 and 2000. In October 1998, the Company  repriced  five-year
warrants  which had been  granted to F.  Stephen  Wyle during 1997 to purchase a
total of 8,000  shares of Common  Stock,  changing  the  exercise  price on such
warrants   from  $16.375  per  share  to  $9.50  per  share,   which  price  was
approximately  equal to the average closing price of the Company's  Common Stock
on the Nasdaq  National  Market for the five trading days ended October 9, 1998.
Also in October  1998,  the Company  repriced  ten-year  warrants  that had been
granted during 1997 to each of Leslie  Saleson and Andrea  Vecchione to purchase
2,000 shares of Common Stock at an exercise price of $17.25 per share,  changing
such exercise price to $9.50 per share,  which price was approximately  equal to
the average  closing price of the Company's  Common Stock on the Nasdaq National
Market for the five trading days ended October 9, 1998.

Employment Contracts

     Effective  January 1, 1998, the Company entered into employment  agreements
with Joyce Freedman,  as Chairman of the Board and Chief Executive Officer,  and
Maurizio Vecchione,  as President and Chief Operating Officer,  which have terms
expiring December 31, 2005. The employment agreements each provide for an annual
salary  of  $200,000,  a signing  bonus of  $100,000  and a  monthly  automobile
allowance of $600.  Each  employment  agreement  further  provides for an annual
performance  bonus  payable  for  each  calendar  year  during  the  term of the

<PAGE>
agreement,  in an amount to be determined by the  Compensation  Committee of the
Board. In addition,  in connection with the employment  agreements,  the Company
granted to each of Ms. Freedman and Mr. Vecchione a five-year option to purchase
200,000  shares of Common  Stock.  Such options vest and become  exercisable  as
follows: if the closing sale price of the Company's Common Stock is greater than
$10 per share for a period of 20  consecutive  trading  days in any fiscal  year
during the term of the  employment  agreement,  options to purchase 50 shares of
Common  Stock for each  $1,000 of net income  (before  deductions  for taxes and
executive  bonuses)  of the  Company  in such  calendar  year  vest  and  become
exercisable  at an  exercise  price  equal to the market  value per share on the
grant date.  No options  granted  under these  employment  agreements  vested or
became exercisable for either Ms. Freedman or Mr. Vecchione during 1998.

Option Repricings

     The following table sets forth  information  concerning  repricings  during
fiscal  1998 of options  held by the  executive  officers  named in the  Summary
Compensation  Table on page 7, and the value of options held by such officers as
of December 31, 1998:
<TABLE>
<CAPTION>

                       Number of    Market                             Length of
                          Shares   Price of   Exercise                  Original
                       Underlying  Stock at   Price at               Option Term
                         Options   Time of    time of       New     Remaining at
                        Repriced   Repricing  Repricing   Exercise       Date of
Name & Position   Date       (#)      ($)        ($)      Price ($)    Repricing
- --------------------------------------------------------------------------------
<S>                 <C>        <C>       <C>     <C>      <C>       <C>
Linda Freedman
Vice President,     10/9/98    10,000    9.00    14.75    9.50      8 years, 11
Marketing                                                                months
Linda Freedman      10/9/98    50,000    9.00    17.50    9.50        9 years
Linda Freedman      10/9/98    25,000    9.00    16.13    9.50       9 years, 6
                                                                         months
Steven Gentry
Vice President,     10/9/98    25,000    9.00    16.13    9.50       9 years, 6
Engineering                                                              months

</TABLE>
____________________

REPORT ON THE REPRICING OF OPTIONS

     The  Compensation  Committee  of the Board of Directors of the Company (the
"Committee")  has  furnished  the  following  report  regarding the repricing of
options during fiscal 1998.

     In 1995,  the  Company  established  the 1995 Stock  Option Plan (the "1995
Plan").  The  purposes  of the 1995  Plan are to  attract  and  retain  the best
available personnel, to promote the success and enhance the value of the Company
by providing  participants with incentives for outstanding  performance,  and to
enable  participants  to share in the growth and  prosperity  of the  Company by
providing  them  with an  opportunity  to  purchase  stock in the  Company.  The
Committee  believes that such equity incentives are a significant  factor in the
Company's  ability to motivate key  employees  who are critical to the Company's
long-term  success and its ability to achieve its  performance  objectives,  and
that stock  options  constitute  one of the primary  components of the Company's
compensation  structure.  When awarding  stock  options,  the Company takes into
consideration the individual's past performance and contribution to the Company,
as well as future  potential.  Up to an aggregate number of 1,650,000 shares may
currently be granted under the 1995 Plan.
<PAGE>

     In October 1998, the Company  considered the repricing of certain  existing
stock options that, as a result of various market circumstances,  were at option
exercise prices in excess of the  then-current  market price of the common stock
of the Company.  The Committee and the Board  believed  that, as a result of the
disparity  between the  exercise  price of these  options and the recent  market
prices for the Company's Common Stock, the options no longer provided meaningful
incentives  to the employee  holding such options.  Consequently,  on October 9,
1998 the Board  approved the  repricing of certain  outstanding  employee  stock
options  previously  granted  under the 1995 Plan to $9.50 per share,  which was
approximately  equal to the average closing price of the Company's  Common Stock
on the Nasdaq  National  Market for the five trading days ended October 9, 1998.
The  transaction  was  accomplished  through the  cancellation of the previously
granted  options and a grant of the  repriced  options.  Except for the exercise
price, all other terms of the options, including the vesting periods, expiration
dates,  and number of shares  underlying the options,  remained  unchanged.  The
reduction  of exercise  price  affected  options to purchase  649,000  shares of
common stock.

     The  Compensation   Committee   believes  that  by  repricing  the  options
previously  granted under the 1995 Plan,  the Company has restored the incentive
for such employees to work toward the success of the Company.

     Submitted by the members of the Compensation Committee:

                                       Peter Frank
                                       Leslie Saleson
                                       Stephen Wyle


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The  Compensation  Committee of the Company's Board of Directors  currently
consists of F.  Stephen  Wyle,  Leslie  Saleson and Peter  Frank.  None of these
individuals  was an officer or  employee  of the  Company at any time during the
1998  fiscal  year or at any other  time.  No current  executive  officer of the
Company has ever served as a member of the board of  directors  or  compensation
committee of any other entity that has or has had one or more executive officers
serving  as a  member  of the  Company's  Board  of  Directors  or  Compensation
Committee.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

Committee Responsibilities

     The Compensation  Committee of the Board of Directors is comprised of three
non-employee Directors.  Compensation Committee responsibilities,  in connection
with the  compensation  of  executive  officers of the  Company,  including  the
executive officers named in the Summary Compensation Table on page 7 (the "Named
Executive Officers"), include the review and recommendations with respect to the
base salary levels of the executive  officers of the Company,  performance-based
compensation  arrangements,  the  Company's  stock option plan,  all  employment
agreements and amendments thereof,  the Company's retirement plan, and all other
aspects of compensation.

Overall Compensation Philosophy

     The  underlying  objectives of the Company's  compensation  philosophy  and
strategy for executive officers are: (i) to provide a total compensation package

<PAGE>
for officers that is  competitive  and enables the Company to attract and retain
key executive and employee  talent needed to accomplish  the Company's  business
objectives and (ii) to link directly  compensation  to  improvements  in Company
performance  and increases in shareholder  value as measured  principally by the
trading  price of the  Company's  common  stock.  Accordingly,  the  Company has
developed an overall compensation  strategy and specific compensation plans that
tie a significant portion of executive  compensation to the Company's success in
meeting specified  performance goals and to appreciation in the Company's common
stock share price.

     The basic  elements of the Company's  executive  compensation  packages are
base  salary,  bonus and  long-term  incentive  compensation.  The  Compensation
Committee  considers the full  compensation  package  provided by the Company to
each individual, including severance arrangements, insurance and other benefits.

Base Salaries

     Individual  salaries for  specified  executives  are reviewed  annually and
adjusted  based on the  Compensation  Committee's  assessment  as to  individual
responsibilities  and  performance  over time.  When  reviewing  the  individual
performance  of  executives  other than the  Co-Chief  Executive  Officers,  the
Compensation  Committee  considers the views of the Co-Chief Executive Officers.
The  Company's  approach  to  base  compensation  is to  adjust  salaries  where
appropriate and as competitive forces may require,  to control the fixed portion
of compensation costs, and to place significant  emphasis on long-term incentive
compensation, as further discussed below.

Long Term Incentive Compensation

     The  Compensation  Committee  believes  that  in  the  highly  competitive,
emerging  markets  in which  the  Company  operates,  equity-based  compensation
provides the greatest  incentive for outstanding  executive  performance and the
greatest   alignment  of  management  and   shareholder   long-term   interests.
Equity-based incentives are provided primarily through stock option grants under
the Company's 1995 Stock Option Plan (the "1995 Plan").  The grants are designed
to align the  interests of each  executive  officer with those of the  Company's
shareholders  and provide each individual with a meaningful  incentive to manage
the  Company  from the  perspective  of an  owner  with an  equity  stake in the
business.

     The shares  subject to option grants under the 1995 Plan  generally vest in
installments  over a period of up to five years,  contingent  upon the executive
officer's  continued  employment  with the  Company,  or upon  the  satisfactory
attainment of certain performance objectives set by the Board. Accordingly, such
an  option  grant  will  provide a return to an  executive  officer  only if the
executive officer remains employed by the Company during the applicable  vesting
period,  or the  relevant  performance  objective  is met,  and then only if the
market price of the underlying  shares  appreciates  over the option term.  Each
grant allows the individual to acquire shares of the Company's common stock at a
fixed  price per share (the  market  price on the grant  date) over a  specified
period of time (up to 10 years).

     The number of shares  subject to each  option  grant will be set at a level
intended to create a meaningful  opportunity  for stock  ownership  based on the
officer's  current  position with the Company,  the base salary  associated with
that  position,  the size of comparable  awards made to  individuals  in similar
positions  within  the  industry,   the  individual's  potential  for  increased
responsibility and promotion over the option term, and the individual's personal
performance in recent periods. The Compensation Committee will also consider the
executive  officer's  existing  holdings of the  Company's  Common Stock and the
number  of vested  and  unvested  options  held by that  individual  in order to
maintain an appropriate  level of equity  incentive.  However,  the Compensation
Committee does not intend to observe any specific  guidelines as to the relative
option  holdings  of  the  Company's  executive  officers.  The  Board  and  the

<PAGE>
Compensation  Committee has the discretion to determine the terms and conditions
of options under the 1995 Plan.  During 1998, the Company made the following new
grants of stock options to Named Executive Officers:

         Joyce Freedman - 200,000 options exercisable at $15.88 per share;
         Maurizio Vecchione - 200,000 options exercisable at $15.88 per share;
         Lee Freedman - 25,000 options exercisable at $15.88 per share;
                        25,000 options exercisable at $16.13 per share;
         Linda Freedman - 85,000 option exercisable at $9.50 per share; and
         Steven Gentry - 25,000 options exercisable at $9.50 per share.

     The  exercise  price of such  options was equal to the fair market value of
the underlying Common Shares on the date of grant, as may have subsequently been
adjusted  in  connection  with option  repricings,  as further  discussed  under
"Executive  Compensation-Option  Repricings"  above. The Compensation  Committee
considered  the amount of options  already  held by such  executive  officers in
determining the amount of the 1998 grants.

CEO Compensation

     Ms.  Freedman and Mr.  Vecchione  each  received a salary of $200,000 and a
bonus of $100,000 for 1998. In connection with the employment agreements entered
into by the Company with Ms. Freedman and Mr. Vecchione during 1998, each of Ms.
Freedman and Mr. Vecchione received a signing bonus of $100,000, and the Company
granted to each of Ms. Freedman and Mr. Vecchione a five-year option to purchase
200,000  shares of Common Stock of the Company.  Such options have vesting terms
tied  directly  to the  Company's  performance.  The  options  vest  and  become
exercisable as follows:  if the closing sale price of the Company's Common Stock
is greater than $10 per share for a period of 20 consecutive trading days in any
fiscal year during the term of each employment agreement, options to purchase 50
shares of Common  Stock for each  $1,000 of net income  (before  deductions  for
taxes and  executive  bonuses)  of the  Company in such  calendar  year vest and
become  exercisable  at an exercise price equal to the market value per share on
the grant date. No options granted under these employment  agreements  vested or
became exercisable for either Ms. Freedman or Mr. Vecchione during 1998. Neither
Ms. Freedman nor Mr. Vecchione were granted additional options during 1998.

Policy on Deductibility of Compensation

     Section 162(m) of the Internal  Revenue Code of 1986 generally  disallows a
tax deduction to publicly held companies for  compensation  exceeding $1 million
paid to certain of the corporation's  executive officers. The limitation applies
only to  compensation  which  is not  considered  to be  performance-based.  The
non-performance  based  compensation  to be  paid  to  the  Company's  executive
officers  for the 1998  fiscal  year did not  exceed  the $1  million  limit per
officer,  nor is it expected that the  non-performance  based compensation to be
paid to the Company's executive officers for fiscal 1999 will exceed that limit.
Having considered the requirements of Section 162(m), the Compensation Committee
believes that stock option grants to date meet the requirement  that such grants
be  "performance-based"  and are,  therefore,  exempt from such  limitations  on
deductibility.  As it is unlikely that the cash  compensation  payable to any of
the Company's  executive officers in the foreseeable future will approach the $1
million limit, the  Compensation  Committee has decided at this time not to take
any other  action to limit or  restructure  the  elements  of cash  compensation
payable to the Company's  executive  officers.  The Compensation  Committee will
reconsider  this decision  should the individual  compensation  of any executive
officer ever approach the $1 million level.
<PAGE>

Conclusion

     It is  the  opinion  of  the  Compensation  Committee  that  the  executive
compensation  policies  and  programs  in  effect  for the  Company's  executive
officers  provide an  appropriate  level of total  remuneration  which  properly
aligns the Company's performance and the interests of the Company's stockholders
with competitive executive compensation in a balanced and reasonable manner, for
both the short and long-term.  A significant  portion of the Company's executive
compensation  is linked  directly to individual  and corporate  performance  and
stock price appreciation,  thereby providing long-term  incentives to executives
to  achieve  the  goals  central  to  the  Company's  business   strategy.   The
Compensation  Committee  intends to  continue  the  policy of linking  executive
compensation to corporate  performance and returns to shareholders,  recognizing
that the  business  cycle  from time to time may  result in an  imbalance  for a
particular period.

         Submitted by the members of the Compensation Committee:

                           Peter Frank
                           Leslie Saleson
                           Stephen Wyle

STOCK PRICE PERFORMANCE GRAPH

     The graph set forth  below  compares  the  cumulative  total  return on the
Common Stock of the Company with the cumulative  total return of the Nasdaq U.S.
Index and the Hambrecht and Quist  Technology  Index,  resulting from an initial
assumed  investment  of  $100 in  each  and  assuming  the  reinvestment  of any
dividends,  for the period beginning on the date of the Company's initial public
offering of Common Stock on March 27, 1996 and ending on December 31, 1998.

<TABLE>
<CAPTION>
         ModaCAD, Inc.   Nasdaq Stock Market (US)   Hambrecht & Quist Technology
<S>      <C>             <C>                        <C>
Mar.-96     $100.00             $100.00                    $100.00
Dec.-96      140.92              117.50                     121.72
Dec.-97      486.38              144.15                     142.39
Dec.-98      412.12              202.63                     221.27
</TABLE>

Note: Stock price performance shown in the Stock Price Performance Graph for the
Common  Stock is  historical  and not  necessarily  indicative  of future  price
performance.

<PAGE>
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following  table sets forth certain  information  regarding  beneficial
ownership of the  Company's  Common Stock as of May 21, 1999 by: (i) each person
who is known by the Company to own beneficially  more than 5% of the outstanding
shares of the  Company's  Common Stock;  (ii) each of the  Company's  directors;
(iii) each of the executive officers named in the Summary  Compensation Table on
page 7; and (iv) the current directors and executive  officers of the Company as
a group:
<TABLE>
<CAPTION>

Name and Address  of            Amount & Nature of
Beneficial Owner (1)         Beneficial Ownership(2)        Percent of  Class(3)
- --------------------------------------------------------------------------------
<S>                                      <C>                            <C>
Joyce Freedman                           1,593,474 (4)                  21.3%

Lee Freedman                             1,364,134 (5)                  18.2%

Intel Corporation                          581,534 (6)                   7.7%
2200 Mission College Blvd
Santa Clara, CA  95052

Maurizio and Andrea Vecchione              458,846 (7)                   6.2%

Castle Creek Technology Partners, LLC      455,218 (8)                   6.2%
77 W. Wacker Drive, Suite 4040
Chicago, IL 60601

Steven Gentry                              166,490 (9)                   2.2%

Linda Freedman                              84,596(10)                   1.1%

F. Stephen Wyle                              6,000(11)                     *
128 Maryland Street
El Segundo, California  90245

Peter Frank                                  2,000(12)                     *
9903 Santa Monica Blvd., Suite 327
Beverly Hills, California  90210

Leslie Saleson                               4,000(13)                     *
9925 Anthony Place
Beverly Hills, California 90210

All current directors and officers
as a group (9 persons)                   2,455,358                      31.6%
</TABLE>

- ---------------------------
*    Less than one percent.

(1) The business address for Joyce Freedman,  Lee Freedman,  Maurizio and Andrea
Vecchione,  Steven Gentry and Linda  Freedman is 3861  Sepulveda  Blvd.,  Culver
City, California 90230.
<PAGE>

(2) Except to the extent the shares owned are subject to community property laws
or as otherwise indicated,  beneficial ownership represents sole voting and sole
investment  power with  respect to the  Company's  Common  Stock.  Shares that a
person is deemed to  beneficially  own by reason of having  the right to acquire
within 60 days are deemed to be  outstanding  for the purpose of  computing  the
percentage of such person's beneficial ownership.

(3) Based on 7,401,515 total shares outstanding as of May 21, 1999.

(4 ) Consists of 369,292 shares held by Joyce Freedman as her separate  property
and with respect to which she does not share voting or investment power with her
husband,  Lee Freedman,  1,136,955 shares held jointly by Joyce Freedman and Lee
Freedman,  as to which shares they share  voting and  investment  power,  37,227
shares  which  may  be  purchased  by  Joyce  Freedman   pursuant  to  currently
exercisable  stock  options at an  exercise  price of $20.06  per share,  25,000
shares which may be purchased by Lee Freedman pursuant to currently  exercisable
stock  options at an exercise  price of $15.88 per share and 25,000 shares which
may be purchased by Lee Freedman pursuant to currently exercisable stock options
at an exercise price of $16.13 per share.

(5) Consists of 139,952 shares held by Lee Freedman as his separate property and
with  respect  to which he does not share  voting or  investment  power with his
wife,  Joyce Freedman,  1,136,955  shares held jointly by Lee Freedman and Joyce
Freedman,  as to which shares they share  voting and  investment  power,  25,000
shares which may be purchased by Lee Freedman pursuant to currently  exercisable
stock options at an exercise price of $15.88 per share,  25,000 shares which may
be purchased by Mr. Freedman pursuant to currently  exercisable stock options at
an exercise price of $16.13 per share,  and 37,227 shares which may be purchased
by Joyce Freedman pursuant to currently exercisable stock options at an exercise
price of $20.06 per share.

(6)  Consists  of  455,218  shares of  Common  Stock  held by Intel  Corporation
("Intel")  and 126,316  shares which may be purchased by Intel upon the exercise
of a currently  exercisable five-year warrant at an exercise price of $19.00 per
share.  Amount excludes 538,674 shares of Common Stock which may be purchased by
Intel,  subject to shareholder  approval at the Company's  1999 Annual  Meeting,
upon the  exercise of common stock  purchase  warrants  which were  purchased by
Intel in April 1999. If such shares had been included in this table,  the amount
of Intel's  beneficial  ownership and percent of class held by Intel as of April
9, 1999 would be 1,120,208 shares and 13.9%, respectively.

(7)  Consists of 417,619  shares of Common  Stock held  jointly by Maurizio  and
Andrea  Vecchione,  37,227  shares which may be purchased by Maurizio  Vecchione
pursuant to currently  exercisable  stock options at an exercise price of $20.06
per share,  and 4,000 shares which may be purchased by Andrea Vecchione upon the
exercise of vested and currently  exercisable  warrants at an exercise  price of
$9.50 per share.

(8) Consists of 455,218  shares of Common Stock held by Castle Creek  Technology
Partners LLC ("Castle Creek"). Excludes 538,674 shares issuable upon exercise of
common stock warrants which were issued to Castle Creek in April 1999. Under the
terms of the warrants held by Castle Creek,  no holder  thereof can exercise any
portion  of  such  warrants  if  such  exercise  would  increase  such  holder's
beneficial  ownership  of common  stock to in  excess of 9.99%,  and none of the
warrants  can be  exercised in the absence of  shareholder  approval.  Upon such
shareholder  approval,  Castle Creek's beneficial  ownership,  in the absence of
other changes, will be approximately  616,000 shares,  representing 9.99% of the
shares outstanding prior to the Investors Transaction described under Proposal 2
below.  Absent such  limitations,  the  warrants  held by Castle  Creek would be
exercisable for 538,674 shares of common stock which,  when added to the 455,218
shares currently held of record by Castle Creek,  would represent 993,892 shares
of common  stock and 12.5% of the  outstanding  shares of common stock upon such
exercise.  Pursuant to a management agreement, Castle Creek Partners, LLC may be
deemed to  beneficially  own the securities  held by Castle Creek.  Castle Creek
Partners,  L.L.C. disclaims such beneficial ownership. John Ziegelman and Daniel
Asher, as managing members of Castle Creek Partners, L.L.C., may be deemed to be
beneficial owners of such securities.  Messrs. Asher and Ziegelman disclaim such
beneficial ownership.

(9) Consists of 6,490 shares of Common Stock held by Mr. Gentry,  135,000 shares
which may be purchased by Mr.  Gentry  pursuant to currently  exercisable  stock
options at an exercise price of $5.00 per share,  and 25,000 shares which may be
purchased by Mr. Gentry  pursuant to currently  exercisable  stock options at an
exercise price of $9.50 per share.
<PAGE>

(10)  Consists of 2,596  shares of Common Stock held by Linda  Freedman,  79,000
shares  which  may  be  purchased  by  Linda  Freedman   pursuant  to  currently
exercisable  stock  options  at an  exercise  price of $9.50 per share and 3,000
shares  which  may  be  purchased  by  Linda  Freedman   pursuant  to  currently
exercisable stock options at an exercise price of $5.87 per share.

(11) Consists of 2,000 shares of Common Stock which may be purchased by Mr. Wyle
upon the exercise of vested and  currently  exercisable  warrants at an exercise
price of $4.25  per  share,  and  4,000  shares  of  Common  Stock  which may be
purchased  by Mr.  Wyle upon the  exercise of vested and  currently  exercisable
warrants at an exercise price of $9.50 per share.

(12)  Consists of 2,000  shares of Common  Stock which may be  purchased  by Mr.
Frank upon the  exercise  of vested and  currently  exercisable  warrants  at an
exercise price of $9.50 per share.

(13)  Consists of 4,000  shares of Common  Stock which may be  purchased  by Ms.
Saleson upon the  exercise of vested and  currently  exercisable  warrants at an
exercise price of $9.50 per share.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The Company has employment agreements with certain executive officers.  See
"Executive Compensation-Employment Contracts" above.


                                   PROPOSAL 2

                APPROVAL OF ISSUANCE OF INVESTORS WARRANT SHARES
                       AND PLACEMENT AGENTS WARRANT SHARES

General

     On April 7, 1999, in a private  placement under the Securities Act of 1933,
as amended,  and pursuant to the terms and  conditions of a Securities  Purchase
Agreement  dated April 7, 1999 (the  "Investors  Agreement"),  the Company  sold
776,827 shares of Common Stock (the "Investors  Shares") equal to  approximately
10.5%  of  the  then-total   outstanding   shares  of  Common  Stock,   to  four
institutional  investors (the  "Investors"),  for an aggregate purchase price of
$8,532,473 (the "Investors  Transaction").  Paine Webber Incorporated ("PW") and
ING Baring  Furman Selz LLC ("ING")  acted as placement  agents (the  "Placement
Agents") in connection  with the private  placement of the Investors  Shares and
were issued  warrants  (the  "Placement  Agents  Warrants") to purchase up to an
aggregate  of 33,921  shares  of  Common  Stock as  consideration  for  services
rendered to the Company. In connection with the private placement, the Investors
were issued  warrants to purchase an aggregate of 919,243 shares of Common Stock
(the "Investors  Warrants").  Shareholder approval was not required for the sale
of the Investors Shares and Investors Warrants.  Shareholder approval,  however,
is  required  for the  issuance  of the shares  issuable  upon  exercise  of the
Investors  Warrants (the "Investors  Warrant Shares") and issuable upon exercise
of the Placement  Agents Warrants (the "Placement  Agents Warrant Shares") under
the terms of the  Investors  Agreement  and the  engagement  agreement  with the
Placement Agents,  and, depending upon the valuation of the Investors Shares and
the Investors  Warrants,  shareholder  approval may be required under the Nasdaq
rules by reason of the  Company's  Common Stock being listed on the Nasdaq Stock
Market  National  Market System.  For these  reasons,  the Company is soliciting
shareholder approval of Proposal 2.
<PAGE>

     If shareholder  approval is not obtained for Proposal 2, the holders of the
Investors  Warrants and of the Placement Agents Warrants will have the option to
require the Company to repurchase  all or any portion of the Investors  Warrants
and the Placement  Agents  Warrants at a price that may exceed the  then-current
market  value of the  shares of  Common  Stock  issuable  upon  exercise  of the
Investors Warrants and the Placement Agents Warrants.

     THE BOARD OF DIRECTORS BELIEVES THAT THE INVESTORS  TRANSACTION IS FAIR TO,
AND IS ADVISABLE AND IN THE BEST INTERESTS OF, THE COMPANY AND ITS  SHAREHOLDERS
AND  RECOMMENDS  A VOTE "FOR" THE  PROPOSAL TO APPROVE  THE  ISSUANCE OF 919,243
SHARES OF COMMON STOCK UPON EXERCISE OF THE INVESTORS WARRANTS AND 33,921 SHARES
OF  COMMON  STOCK  UPON  EXERCISE  OF THE  PLACEMENT  AGENTS  WARRANTS.  PROXIES
SOLICITED BY THE BOARD WILL BE VOTED IN FAVOR OF PROPOSAL 2 UNLESS A SHAREHOLDER
HAS INDICATED OTHERWISE ON THE PROXY.

Investors Transaction

     THE  FOLLOWING  IS A  SUMMARY  OF  SELECTED  INFORMATION  RELATING  TO  THE
INVESTORS  TRANSACTION.  COPIES OF THE  INVESTORS  AGREEMENT,  THE  REGISTRATION
RIGHTS AGREEMENT  ENTERED INTO  CONCURRENTLY  WITH THE INVESTORS  AGREEMENT (THE
"REGISTRATION   RIGHTS   AGREEMENT"),   AND  THE  FORM  OF  INVESTORS   WARRANTS
(COLLECTIVELY,  THE  "INVESTORS  TRANSACTION  DOCUMENTS")  WHICH  RELATE  TO THE
INVESTORS   TRANSACTION  HAVE  BEEN  FILED  WITH  THE  SECURITIES  AND  EXCHANGE
COMMISSION (THE "SEC"),  AND THE COMPANY WILL,  UPON REQUEST,  PROVIDE A COPY OF
SUCH INVESTORS TRANSACTION DOCUMENTS TO ANY SHAREHOLDER AT NO COST.

     Investors  Warrants and Placement Agents Warrants.  The Investors  Warrants
consist of (i) warrants  exercisable for five years from issuance to purchase an
aggregate of 271,889  shares of Common Stock at an exercise  price of $13.72 per
share (the "First Investors Warrants");  (ii) warrants exercisable for 15 months
from  issuance to purchase an aggregate of 323,677  shares of Common Stock at an
exercise price of $13.18 per share (the "Second Investors Warrants"),  and (iii)
warrants  exercisable  for 12 months from  issuance to purchase an  aggregate of
323,677  shares of Common  Stock at an  exercise  price of $13.18 per share (the
"Third Investors  Warrants").  The Placement Agents Warrants are exercisable for
five years from  issuance to purchase an  aggregate  of 33,921  shares of Common
Stock at an exercise price of $10.98 per share. The First Investors Warrants and
the Placement Agents Warrants  provide for an optional  cashless  exercise;  the
Second  Investors  Warrants and the Third Investors  Warrants do not provide for
cashless  exercise.  Each of the  Investors  Warrants and the  Placement  Agents
Warrants  contains  anti-dilution   provisions  which  increase  the  number  of
Investors  Warrant  Shares and Placement  Agents  Warrant  Shares if the Company
issues its securities for  below-market  consideration.  The number of Investors
Warrant Shares and Placement Agents Warrant Shares is also subject to adjustment
upon the  occurrence  of certain  events,  such as stock splits,  dividends,  or
recapitalizations;  and upon any sale of  shares of  Common  Stock  beneficially
owned by certain executives of the Company during specified periods of time. The
Investors and the Placement  Agents may elect to receive cash  consideration  in
exchange  for the  Investors  Warrants  and the  Placement  Agents  Warrants  in
connection with certain major transactions (such as a sale of the Company or its
merger into another company).
<PAGE>

     Investors  Registration  Rights. As required under the Registration  Rights
Agreement,  the Company filed with the Securities and Exchange  Commission  (the
"SEC") on April 21, 1999, a registration  statement on Form S-3 (the  "Investors
Registration Statement") covering, among other securities,  the Investors Shares
and the Investors Warrant Shares.  The Investors  Registration  Statement became
effective on May 6, 1999, and, subject to specified exceptions,  the Company has
agreed to maintain the  effectiveness of the  Registration  Statement until such
time as all of the Investors  Shares and the Investors  Warrant Shares have been
sold or may be sold  without  registration.  The  Investors  Agreement  contains
customary indemnification provisions with respect to the registration for resale
of the shares issuable upon exercise of the Investors Warrants.

     Placement Agents  Registration  Rights. The Placement Agents have the right
to require the Company to file with the SEC a registration statement on Form S-3
(the "Placement Agents  Registration  Statement")  covering the Placement Agents
Warrant Shares promptly after shareholder  approval of Proposal 2, if Proposal 2
is  approved.  The Company  has  agreed,  subject to  specified  exceptions,  to
maintain the effectiveness of the Placement Agents Registration Statement, after
it has been filed and become effective,  until such time as all of the Placement
Agents Warrant Shares have been sold.

     Use of Proceeds.  Net proceeds  from the sale of the  Investors  Shares and
from any exercise of the Investors  Warrants and the Placement  Agents  Warrants
other than in a cashless  exercise are to be used for general  corporate matters
and  working   capital   purposes,   including   the  launch  and  marketing  of
Styleclick.com and future Internet shopping sites,  enhancement of the Company's
existing  software  products,  expansion  of  the  Company's  product  lines  by
developing  new  software   products   principally   directed  at  the  consumer
marketplace,  and expansion of the Company's  distribution network and sales and
marketing  forces  within the United  States and  internationally.  Pending such
uses, the Company will invest the net proceeds from sale of the Investors Shares
and from any exercise of the Investors Warrants and Placement Agents Warrants in
short-term, investment grade, interest-bearing securities.

Board of Directors Recommendations

     The Board of Directors has reviewed and considered the terms and conditions
of the Investors Transaction and believes that the Investors Transaction is fair
to,  and is  advisable  and in the  best  interests  of,  the  Company  and  its
shareholders.  The Board of Directors  has  unanimously  approved the  Investors
Transaction,  including  issuance  of the  Investors  Warrant  Shares and of the
Placement   Agents  Warrant  Shares,   and   unanimously   recommends  that  the
shareholders  vote FOR  approval  of  Proposal 2. The  Company's  directors  and
executive officers (who currently hold Common Stock  representing  approximately
28% of the Company's  outstanding  Common Stock) have indicated that they intend
to vote all shares of voting stock over which they  exercise  voting power as of
the close of business  on the Record Date for  approval of Proposal 2. The Board
of Directors,  in recommending  shareholder approval of Proposal 2, considered a
number of factors, including (a) the substantial increase in the working capital
of the Company  that  resulted  from sale of the  Investors  Shares,  and, as an
integral part of the Investors  Transaction,  that will result from the proceeds
from the exercise of the Second Investors Warrants and Third Investors Warrants,
(b) the increased  flexibility  in the  Company's  cash flow position due to the
termination of its obligation to pay royalties to Intel as described in Proposal
3,  (c)  the  terms  of  the  Investors  Transaction  Documents,   and  (d)  the
alternatives  to the  Investors  Transaction,  including  alternative  public or
private financing.
<PAGE>

Other Considerations

     While  the  Board  of  Directors  is of  the  opinion  that  the  Investors
Transaction  is fair  to,  and is  advisable  and in the best  interests  of the
Company and its shareholders,  and has recommended that the shareholders approve
Proposal 2, shareholders should consider the following possible effects, as well
as the other  information  contained  in this Proxy  Statement,  in  determining
whether to approve Proposal 2:

     Possible  Dilutive Effect of Investors and Placement Agents Warrant Shares.
The exercise  prices of the  Investors  Warrants  and the exercise  price of the
Placement  Agents  Warrants are at a premium over the market price of the Common
Stock of the Company at the time of issuance of the  Investors  Warrants and the
Placement  Agents Warrants (April 7, 1999). If, at the time any of such warrants
is exercised,  the market price of the Common Stock exceeds the exercise  price,
the  holders of Common  Stock will be diluted by an amount  that  depends on the
then-current  market price of Common Stock.  In connection  with the issuance of
the  Investor  Shares,  the  Investors,  in the  aggregate,  became  entitled to
exercise  approximately 10.5% of the Company's voting power. The issuance of any
Investors  Warrant Shares and Placement  Agents Warrant Shares will have further
dilutive  effects on the voting power of the shares of Common Stock  outstanding
prior to such issuance.

     Payment  on  Occurrence  of  Certain  Major  Corporate  Transactions.   The
Investors  and the  Placement  Agents  have the right,  upon the  occurrence  of
certain major  corporate  transactions  involving  the Company,  to receive cash
consideration  in exchange for the Investors  Warrants and the Placement  Agents
Warrants,  as  applicable.  Such a right may  diminish  the  attractiveness  the
Company might have to potential  merger or  acquisition  partners.  Accordingly,
approval  of  Proposal  2 may  hinder a sale,  merger  or  consolidation  of the
Company,  should such a  transaction  be proposed  and  approved by the Board of
Directors.

     Potential  Additional  Concentration of Voting Power. One of the Investors,
Castle Creek Technology Partners LLC. ("Castle Creek"), acquired in the Investor
Transaction  approximately 6.02% of the Company's  outstanding Common Stock (and
could  increase its  ownership  through the exercise of warrants to 9.99% of the
Company's  outstanding  Common Stock when and if the  issuance of the  Investors
Warrant Shares is approved by the shareholders).  If the Investors Warrants held
by Castle Creek were  exercised and not sold,  and none of the Investors  Shares
received by Castle Creek in the Investors  Transaction  were sold, such exercise
would cause a substantial increase in Castle Creek's voting power as a result of
its acquisition of Investors Warrant Shares.

     Potential  Change In  Control.  The Nasdaq  standards  require  shareholder
approval for a transaction  deemed to constitute a "change in control." Although
the Company  does not believe  that the  issuance of the shares of Common  Stock
upon  exercise of the  Investors  Warrants  and the  Placement  Agents  Warrants
constitutes a "change in control" under Nasdaq's rules, if the transactions were
to be so  construed,  the  approval  sought  hereby  would also be  effective to
satisfy  the  shareholder  vote  required by the Nasdaq  standards.  The Company
currently  has no basis to believe that the  Investors,  Intel and the Placement
Agents would vote together as a group or seek to exercise  actual control of the
Company, either with or against the Company's management.
<PAGE>

Absence of Appraisal Rights

     Under  California  law,  objecting  shareholders  will  have no  appraisal,
dissenters' or similar rights (i.e., the right to seek a judicial  determination
of the "fair  value" of the Common  Stock and to compel the  Company to purchase
their Common Stock for cash in that amount) with respect to matters presented at
the Annual Meeting or otherwise with respect to the Investors  Transaction,  nor
will the Company  voluntarily  accord such  rights to  shareholders.  Therefore,
approval  by the  requisite  number of shares of the  matters  presented  at the
Annual Meeting will bind all  shareholders  and objecting  shareholders  will be
able to liquidate their Common Stock only by selling it in the market.

Consequences if the Proposal is Not Approved

     If  shareholder  approval  is not  obtained  for  Proposal  2,  each of the
Investors  and the  Placement  Agents has the option to require  the  Company to
repurchase  all or any portion of the Investors  Warrants and  Placement  Agents
Warrants at a price that may exceed the then-current  market value of the shares
of Common  Stock  issuable  upon  exercise  of the  Investors  Warrants  and the
Placement Agents Warrants.  If the repurchase option is elected,  the repurchase
price will be calculated by reference to the greater of (i) 150% of the value of
an option to purchase one share of common stock  determined  by reference to the
Black-Scholes  formula utilizing the applicable Bloomberg online pages and using
variable  values as of April 7, 1999,  and (ii) the average  closing  sale price
during the ten trading days immediately  preceding the earlier of July 30, 1999,
and the  annual  meeting  of  shareholders  at  which  shareholder  approval  is
considered,  minus the exercise price (the "Exchange Price"). The Exchange Price
is payable in cash or, if, in the good faith business  judgment of the Company's
Board of Directors,  the Company does not have sufficient  liquidity to pay some
or all of the Exchange  Price,  the Company may pay such portion of the Exchange
Price  in the  form  of a  one-year  promissory  note  bearing  interest  at the
then-current  prime  rate.  If the  Company  were  required  to  repurchase  the
Investors  Warrants and the Placement  Agents  Warrants,  such repurchase  could
materially  and  adversely   affect  the  Company's   financial   condition  and
operations,  and there can be no assurance that the Company would have the funds
to satisfy its repurchase obligations.
<PAGE>
Vote Required

     The affirmative  vote at the Annual Meeting by the holders of a majority of
votes cast in person or by proxy on  Proposal 2 is  required  to  authorize  the
issuance of the Investors Warrant Shares upon exercise of the Investors Warrants
and the Placement  Agents Shares upon exercise of the Placement Agents Warrants.
For purposes of calculating votes cast, abstentions and broker non-votes are not
included as votes cast.

                                   PROPOSAL 3

            APPROVAL OF ISSUANCE OF PRIVATE PLACEMENT WARRANT SHARES

General

     On April 7, 1999, the Company entered into a Stock and Warrant Purchase and
Investors  Right  Agreement  (the  "Intel  Agreement")  with  Intel  Corporation
("Intel").  Pursuant to the Intel  Agreement,  the Company issued,  in a private
placement under the Securities Act of 1933, as amended,  to Intel 455,218 shares
of Common Stock (the "Intel  Shares") and granted to Intel  warrants to purchase
an  aggregate  of 538,674  shares of Common  Stock  (the  "Intel  Warrants")  in
consideration  of the  termination  of the Company's  obligation to make royalty
payments  to Intel  under a 1997  software  development  agreement  (the  "Intel
Transaction").  Shareholder  approval was not required for the sale of the Intel
Shares and the Intel Warrants. Shareholder approval of the issuance of shares of
Common Stock  issuable upon exercise of the Intel Warrants is required under the
terms of the Intel  Agreement,  and  depending  upon the  valuation of the Intel
Shares,  may be  required  under the Nasdaq  rules,  by reason of the  Company's
Common Stock being listed on the Nasdaq Stock Market National Market System. For
these reasons, the Company is soliciting shareholder approval of Proposal 3.

     If  shareholder  approval is not obtained for Proposal 3, the  holder(s) of
the Intel Warrants will have the option to require the Company to repurchase all
or any portion of the Intel Warrants at a price that may exceed the then-current
market value of the shares of Common Stock  issuable  upon exercise of the Intel
Warrants.

     THE BOARD OF DIRECTORS  BELIEVES THAT THE INTEL TRANSACTION IS FAIR TO, AND
IS ADVISABLE AND IN THE BEST INTERESTS OF, THE COMPANY AND ITS  SHAREHOLDERS AND
RECOMMENDS A VOTE "FOR" THE  PROPOSAL TO APPROVE THE ISSUANCE OF 538,674  SHARES
OF COMMON STOCK UPON EXERCISE OF THE INTEL  WARRANTS.  PROXIES  SOLICITED BY THE
BOARD WILL BE VOTED IN FAVOR OF PROPOSAL 3 UNLESS A  SHAREHOLDER  HAS  INDICATED
OTHERWISE ON THE PROXY.
<PAGE>

Intel Transaction

     THE  FOLLOWING IS A SUMMARY OF SELECTED  INFORMATION  RELATING TO THE INTEL
TRANSACTION.   COPIES  OF  THE  INTEL   AGREEMENT  AND  OF  THE  INTEL  WARRANTS
(COLLECTIVELY,  THE "INTEL  TRANSACTION  DOCUMENTS")  WHICH  RELATE TO THE INTEL
TRANSACTION  HAVE BEEN FILED WITH THE  SECURITIES AND EXCHANGE  COMMISSION  (the
"SEC"),  AND THE  COMPANY  WILL,  UPON  REQUEST,  PROVIDE  A COPY OF SUCH  INTEL
TRANSACTION DOCUMENTS TO ANY SHAREHOLDER AT NO COST.

     Intel Warrants. The Intel Warrants consist of (i) a warrant exercisable for
five  years from  issuance  to  purchase  159,326  shares of Common  Stock at an
exercise price of $10.98 per share (the "First Intel  Warrant");  (ii) a warrant
exercisable  for 15 months from  issuance to purchase  189,674  shares of Common
Stock at an exercise price of $13.18 per share (the "Second Intel Warrant"), and
(iii) a warrant  exercisable for 12 months to purchase  189,674 shares of Common
Stock at an exercise price of $13.18 per share (the "Third Intel Warrant").  The
First Intel Warrant provides for an optional cashless exercise; the Second Intel
Warrant and the Third Intel Warrant do not provide for cashless  exercise.  Each
of the Intel  Warrants  contains  anti-dilution  provisions  which  increase the
number of shares  issuable  upon  exercise  of the Intel  Warrants  (the  "Intel
Warrant   Shares")  if  the  Company  issues  its  securities  for  below-market
consideration.  The number of Intel Warrant Shares is also subject to adjustment
upon the  occurrence  of certain  events,  such as stock splits,  dividends,  or
recapitalizations; or upon any sale of shares of Common Stock beneficially owned
by certain executives of the Company during specified  periods.  Intel may elect
to receive cash  consideration  in exchange for the Intel Warrants in connection
with  certain  major  transactions  (such as a sale of the Company or its merger
into another Company).

Registration  Rights.  As required under the Intel Agreement,  the Company filed
with the  Securities  and Exchange  Commission  (the "SEC") on April 21, 1999, a
registration  statement  on Form S-3 (the  "Registration  Statement")  covering,
among other securities,  the shares issued to Intel at the Closing and the Intel
Warrant Shares. The Registration Statement became effective on May 6, 1999, and,
subject  to  specified  exceptions,  the  Company  has  agreed to  maintain  the
effectiveness of the Registration  Statement until such time as all of the Intel
Shares  and the Intel  Warrant  Shares  have  been  sold or may be sold  without
registration.  The Intel Agreement contains customary indemnification provisions
with respect to the registration for resale of the shares issuable upon exercise
of the Intel Warrants.

     Use of Proceeds. Net proceeds from any exercise of the Intel Warrants other
than in a cashless  exercise  are to be used for general  corporate  matters and
working capital  purposes,  including the launch and marketing of Styleclick.com
and future  Internet  shopping  sites,  enhancement  of the  Company's  existing
software  products,  expansion of the Company's  product lines by developing new
software  products  principally  directed  at  the  consumer  marketplace,   and
expansion of the Company's  distribution  network and sales and marketing forces
within the United  States and  internationally.  Pending such uses,  the Company
will invest any net proceeds from exercise of the Intel  Warrants in short-term,
investment grade, interest-bearing securities.
<PAGE>

Board of Directors Recommendations

     The Board of Directors has reviewed and considered the terms and conditions
of the Intel Transaction and believes that the Intel Transaction is fair to, and
is advisable and in the best interests of, the Company and its shareholders. The
Board of Directors has  unanimously  approved the Intel  Transaction,  including
issuance  of the  Intel  Warrant  Shares  and  unanimously  recommends  that the
shareholders  vote FOR  approval  of  Proposal 3. The  Company's  directors  and
executive officers (who currently hold Common Stock  representing  approximately
28% of the Company's  outstanding  Common Stock) have indicated that they intend
to vote all shares of voting stock over which they  exercise  voting power as of
the close of business  on the Record Date for  approval of Proposal 3. The Board
of Directors,  in recommending  shareholder approval of Proposal 3, considered a
number of factors, including (a) the substantial increase in the working capital
of the  Company  that will  result from the  proceeds  from the  exercise of the
Second Intel Warrants and Third Intel Warrants, (b) the increased flexibility in
the Company's cash flow position due to the termination of its obligation to pay
royalties to Intel, and (c) the terms of the Intel Transaction Documents.

Other Considerations

     While the Board of Directors  is of the opinion that the Intel  Transaction
is fair to, and is  advisable  and in the best  interests of the Company and its
shareholders,  and has recommended  that the  shareholders  approve  Proposal 3,
shareholders  should  consider the following  possible  effects,  as well as the
other information  contained in this Proxy Statement,  in determining whether to
approve Proposal 3.

     Possible Dilutive Effect of Intel Warrants. The exercise price of the Intel
Warrants  was at a premium  over the  market  price of the  Common  Stock of the
Company at the time of issuance of the Intel  Warrants  (April 7, 1999).  If, at
the time any of the Intel Warrants are exercised, the market price of the Common
Stock exceeds the exercise price, the holders of Common Stock will be diluted by
an amount that depends on the then-market price of Common Stock. The issuance of
any Intel Warrant Shares will have certain  dilutive effects on the voting power
of the shares of Common Stock outstanding prior to such issuance.  In connection
with the  issuance  of the Intel  Shares,  Intel  became  entitled  to  exercise
approximately  6.2% of the Company's  voting power. If all of the Intel Warrants
are  exercised,  the  number of  shares of  outstanding  Common  Stock  would be
increased by approximately 7.3%.

     Payment on Occurrence of Certain Major  Corporate  Transactions;  Potential
Additional  Concentration  of  Voting  Power.  Intel  has the  right,  upon  the
occurrence of certain major  corporate  transactions  involving the Company,  to
receive cash consideration in exchange for the Intel Warrants.  Such a right may
diminish  the   attractiveness  the  Company  might  have  to  potential  merger
acquisition partners. In addition, Intel may have interests that diverge from or
even conflict with those of the Company and the other shareholders  although the
Company  currently is not aware of any such  divergence.  As a result of Intel's
voting rights,  particularly upon any issuance of the Intel Warrant Shares,  and
if Intel exercises its currently unexercised warrants to purchase 126,316 shares
of Common  Stock,  previously  issued to Intel,  it may be more  difficult for a
third party to acquire the Company without Intel's  acquiescence or easier to do
so with Intel's acquiescence.  Accordingly,  approval of Proposal 3 may hinder a
sale,  merger or  consolidation  of the  Company  should such a  transaction  be
proposed and approved by the Board of Directors.
<PAGE>

     Potential Change In Control.  The Nasdaq rules require shareholder approval
for  transactions  deemed to  constitute  a "change in  control."  Although  the
Company  does not believe  that the  issuance of the shares of Common Stock upon
exercise of the Intel Warrants  constitutes a "change in control" under Nasdaq's
rules, if the transactions  were to be so construed,  the approval sought hereby
would also be effective to satisfy the  shareholder  vote required by the Nasdaq
standards.  Including Intel's currently unexercised warrants to purchase 126,316
shares of Common  Stock  previously  issued to Intel,  Intel  owns  beneficially
approximately 7.9% of the Company's outstanding Common Stock. If Intel exercised
all of its existing  warrants and were issued the Intel Warrant Shares,  and did
not sell any of the shares of Common Stock so  acquired,  Intel would own 13.89%
of the Company's outstanding Common Stock. The Company currently has no basis to
believe that Intel will seek to exercise actual control or that it will join the
Investors described in Proposal 2 to vote together as a group.

Absence of Appraisal Rights

     Under  California  law,  objecting  shareholders  will  have no  appraisal,
dissenters' or similar rights (i.e., the right to seek a judicial  determination
of the "fair  value" of the Common  Stock and to compel the  Company to purchase
their Common Stock for cash in that amount) with respect to matters presented at
the Annual Meeting or otherwise with respect to the Intel Transaction,  nor will
the Company voluntarily accord such rights to shareholders.  Therefore, approval
by the requisite number of shares of the matters presented at the Annual Meeting
will bind all shareholders and objecting  shareholders will be able to liquidate
their Common Stock only by selling it in the market.

Consequences if the Proposal is Not Approved

     If  shareholder  approval  is not  obtained  for  Proposal 3, Intel has the
option to require  the  Company to  repurchase  all or any  portion of the Intel
Warrants at a price that may exceed the then-current  market value of the shares
of Common Stock issuable upon exercise of the Intel Warrants.  If the repurchase
option is elected,  the repurchase  price will be calculated by reference to the
greater  of (i) 150% of the value of an option to  purchase  one share of common
stock  determined  by  reference  to the  Black-Scholes  formula  utilizing  the
applicable Bloomberg online pages and using variable values as of April 7, 1999,
and (ii) the average closing sale price during the ten trading days  immediately
preceding the earlier of July 30, 1999, and the annual  meeting of  shareholders
at which  shareholder  approval is  considered,  minus the  exercise  price (the
"Exchange  Price").  The  Exchange  Price is payable in cash or, if, in the good
faith business  judgment of the Company's  Board of Directors,  the Company does
not have  sufficient  liquidity  to pay some or all of the Exchange  Price,  the
Company  may pay such  portion of the  Exchange  Price in the form of a one-year
promissory note bearing interest at the then-current  prime rate. If the Company
were required to repurchase the Intel Warrants, such repurchase could materially
and adversely affect the Company's financial condition and operations, and there
can be no  assurance  that the  Company  would  have the  funds to  satisfy  its
repurchase obligations.

<PAGE>
Vote Required

     The affirmative  vote at the Annual Meeting by the holders of a majority of
votes cast in person or by proxy on  Proposal 3 is  required  to  authorize  the
issuance of the Intel Warrant  Shares upon exercise of the Intel  Warrants.  For
purposes of calculating  votes cast,  abstentions  and broker  non-votes are not
included as votes cast.

                                   PROPOSAL 4

           INCREASE IN SHARES AUTHORIZED UNDER 1995 STOCK OPTION PLAN

General

     In November  1995,  the Board of Directors  of the Company  adopted and, in
January 1996, the  shareholders of the Company  approved,  the 1995 Stock Option
Plan (the  "1995  Plan"),  under  which  300,000  shares of  Common  Stock  were
initially  authorized for issuance  pursuant to the exercise of either incentive
stock options or nonstatutory stock options granted  thereunder.  In April 1997,
the Board of  Directors  approved an  amendment to the 1995 Plan to increase the
number of shares of Common  Stock  authorized  for  issuance  pursuant  to stock
options by 450,000 to 750,000 shares, which the Company's  shareholders approved
at the 1997 annual  meeting  held June 10,  1997.  In April  1998,  the Board of
Directors  approved  an  amendment  to the 1995 Plan to  increase  the number of
shares of Common Stock authorized for issuance pursuant to stock options granted
under the 1995 Plan by 900,000 shares to 1,650,000  shares,  which the Company's
shareholders approved at the 1998 annual meeting held June 5, 1998.

     In May 1999, the Board of Directors  approved an amendment to the 1995 Plan
to  increase  the  number  of shares of Common  Stock  authorized  for  issuance
pursuant  to stock  options  granted  under the 1995 Plan by  850,000  shares to
2,500,000 shares.  At the Annual Meeting,  the shareholders will be requested to
consider  and approve the  amendment to the 1995 Plan  increasing  the number of
shares of Common Stock the Company is authorized to issue under the 1995 Plan by
850,000 shares to a cumulative total of 2,500,000  shares.  The affirmative vote
of a majority of the shares of the Company's  Common Stock present,  represented
and  voting in person or by proxy at the  Annual  Meeting  will be  required  to
approve such amendment.

         As of June 7, 1999,  1,650,000  shares of Common Stock were  authorized
for  issuance  under the 1995  Plan,  146,500  shares had been  issued  upon the
exercise of options granted under the 1995 Plan,  1,435,954 shares were issuable
upon the exercise of outstanding  options,  and 67,546 shares remained available
for additional option grants under the 1995 Plan.
<PAGE>

     The Company  cannot  currently  determine  the number of shares  subject to
options that may be granted in the future to executive  officers,  directors and
employees under the 1995 Plan. The following table sets forth  information  with
respect to the stock  options  granted  from January 1, 1998,  through  December
31,1998,  to each of the executive  officers  named in the Summary  Compensation
Table  on page 7,  all  current  executive  officers  as a  group,  all  current
directors  who are not  executive  officers as a group,  and all  employees  and
consultants (including all current officers who are not executive officers) as a
group under the 1995 Stock Plan.
<TABLE>
<CAPTION>
                                         Number of Shares       Weighted Average
                                            Underlying           Exercise Price
  Name                                    Options Granted           Per Share
- --------------------------------------------------------------------------------
<S>                                            <C>                   <C>
Joyce Freedman                                 200,000               $15.88
Maurizio Vecchione                             200,000               $15.88
Lee Freedman                                    50,000               $16.01
Linda Freedman                                  85,000                $9.50
Steven Gentry                                   25,000                $9.50
All current executive officers
as a group (5 persons)                         160,000               $11.53
All current non-employee directors
as a group (4 persons)                               0                  ---
All employees who are not executive officers
as a group (131 persons)                       340,000                $9.50
</TABLE>

     THE BOARD OF DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS  VOTE FOR APPROVAL OF
PROPOSAL FOUR REGARDING THE AMENDMENT OF THE 1995 PLAN.

Summary of 1995 Plan

     A summary of the  principal  provisions of the 1995 Plan is set forth below
and is qualified in its entirety by reference to the 1995 Plan.

Purpose

     The purposes of the 1995 Plan are to (i) attract and retain the services of
selected  key  employees of the Company who are in a position to make a material
contribution  to the  successful  operation  of  the  Company's  business,  (ii)
motivate such persons, by means of  performance-related  incentives,  to achieve
the Company's  business  goals,  and (iii) enable such persons to participate in
the long-term growth and financial success of the Company by providing them with
an opportunity to purchase stock of the Company.

     In the high technology and computer  software  industries,  grants of stock
options play an important  part in  incentivizing  and retaining key  employees.
Options for most of the Company's  employees granted under the 1995 Plan vest in
equal  installments  over five years,  subject to the continuing  service of the
employees  who have  received  such  options.  The  increase  in the  number  of
authorized  shares under the 1995 Plan sought pursuant to Proposal 2 will afford
the Company the degree of  flexibility  to grant  options  necessary to attract,
retain and incentivize key employees.

<PAGE>
Administration

     The 1995  Plan may be  administered  by the  Board of  Directors  or,  upon
appointment  by the Board,  by a committee  appointed by the Board of Directors,
comprised of not less than two non-employee  directors  ("Committee").  The 1995
Plan is currently administered by the Board of Directors. The interpretation and
construction  of any provision of the 1995 Plan is within the sole discretion of
the members of the Board of Directors or its Committee,  whose  determination is
final and binding. Questions concerning the 1995 Plan and its administration may
be addressed to the  Company's  President at the Company's  principal  executive
offices.

Eligibility

     The 1995  Plan  provides  that  options  may be  granted  to any  employees
(including  officers and directors who are also  employees) of, and  consultants
to, the Company and any of its parents or  subsidiaries.  As of April 13,  1999,
136  employees  of the Company were  eligible  for option  grants under the 1995
Plan.  The  Board of  Directors  or its  Committee  selects  the  optionees  and
determines the type of option (i.e.,  incentive or  nonstatutory)  and number of
shares to be subject to each  option.  In making  such  determination,  there is
taken into account a number of factors,  including the  employee's  position and
responsibilities and other relevant factors.

Terms of Options

     Options granted under the 1995 Plan may be either "incentive stock options"
as defined in Section 422 of the Internal  Revenue Code of 1986, as amended (the
"Code"),  or nonstatutory stock options.  The terms of options are determined by
the Board of Directors or its  Committee.  Each option is evidenced by a written
stock option agreement between the Company and the person to whom such option is
granted and is subject to the following additional terms and conditions:

     (a)  Exercise of the Option:  The optionee  must earn the right to exercise
          the option by  continuing  to work for the  Company.  Options  granted
          under the 1995 Plan will become  exercisable at such times and in such
          cumulative  installments  as the Board of Directors  or its  Committee
          determines,   subject  to  earlier   termination  of  an  option  upon
          termination of the optionee's  employment for any reason. An option is
          exercised by giving written  notice of exercise to the Company,  which
          notice  specifies the number of shares of Common Stock as to which the
          option is being exercised,  and by tendering payment to the Company of
          the purchase  price.  The form of payment for shares to be issued upon
          the  exercise  of an option  may,  in the  discretion  of the Board of
          Directors or its Committee, consist of cash, check, a promissory note,
          an exchange of shares of Common Stock  already  owned,  a  combination

<PAGE>
          thereof,  or such other  consideration  as  determined by the Board of
          Directors or its  Committee  and as permitted  under any laws to which
          the Company is subject, provided,  however, that the optionee shall be
          required to pay in cash an amount  necessary to satisfy the  Company's
          tax withholding obligations.

     (b)  Exercise  Price:  The exercise price of an option is determined by the
          Board of Directors or its Committee and shall be the fair market value
          of the Common Stock on the grant date with respect to incentive  stock
          options,  and shall not be less than 85% of the fair  market  value of
          the Common Stock on the grant date with respect to nonstatutory  stock
          options.  In the case of both incentive stock options and nonstatutory
          stock options granted to a person who immediately  before the grant of
          such option owns stock  possessing more than 10% of the total combined
          voting   power  of  all  classes  of  stock  of  the  Company  or  its
          subsidiaries,  the  exercise  price  shall be 110% of the fair  market
          value of the Common Stock on the grant date.  So long as the Company's
          Common Stock continues to be listed on the Nasdaq National Market, the
          fair market  value of the Common  Stock on the date of an option grant
          will be equal to the closing  price of the Common Stock on the date of
          the option  grant as reported in The Wall  Street  Journal.  On May 4,
          1999,  the closing price of the  Company's  Common Stock on The Nasdaq
          National Market was $12.00 per share.

     (c)  Termination  of  Employment:  If the  optionee's  employment  with the
          Company is  terminated  for any reason  other  than  death,  total and
          permanent  disability  or  termination  "for cause" (as defined in the
          1995 Plan),  the options granted to him or her may be exercised within
          30 days  (unless  at the time of grant of such  option,  the  Board of
          Directors specified a longer period, not to exceed 90 days) after such
          termination  as to all or part of the shares as to which the  optionee
          was  entitled to exercise the options at the time of  termination.  If
          the  optionee's  employment  with the Company is terminated for cause,
          his or her options shall terminate as of the date of such  termination
          for cause.

     (d)  Death or Disability:  If an optionee should die or become  permanently
          and  totally  disabled  while  employed  by the  Company,  the options
          granted  to him or her may be  exercised  at any time  within 180 days
          (unless at the time of grant of such  option,  the Board of  Directors
          specified a longer period, not to exceed one year) after such death or
          disability,  but only to the  extent  the  optionee  was  entitled  to
          exercise  the  options  at the  date  of his  or  her  termination  of
          employment due to such death or disability.

     (e)  Expiration  of Options:  Options may not have a term  greater than ten
          years  from the  grant  date  for both  incentive  stock  options  and
          nonstatutory  stock  options;  provided,  however,  that any incentive
          stock  option  granted to an employee  who, at the time such option is
          granted,  owns stock  representing more than 10% of the total combined
          voting  power of all classes of stock of the Company  shall  expire no
          more than five years from the grant date.  No option may be  exercised
          by any person after its expiration.

     (f)  Nontransferability  of  Option:  An option is  nontransferable  by the
          optionee, other than by will or the laws of descent or distribution or
          transfers  between spouses  incident to a divorce,  and is exercisable
          only by the optionee or his or her legal guardian  during the lifetime

<PAGE>
          of the  optionee  or,  in the event of death of the  optionee,  by the
          estate of the  optionee  or by a person  who  acquires  the  rights to
          exercise the option by bequest or inheritance.

     (g)  Other  Provisions:  The option agreement may contain such other terms,
          provisions and conditions not  inconsistent  with the 1995 Plan as may
          be determined by the Board of Directors or its Committee.

Adjustment Upon Changes in Capitalization

     In the event that a change,  such as a stock  split or stock  dividend,  is
made in the Company's  capitalization  which affects the stock for which options
are exercisable under the 1995 Plan,  appropriate adjustment will be made by the
Board of Directors in the exercise  price of and the number of shares covered by
outstanding  options,  and in the number of shares  available for issuance under
the 1995 Plan. In the event of a dissolution or  liquidation  of the Company,  a
sale of all or substantially all of the assets of the Company,  or the merger or
consolidation  of the Company  with or into another  corporation  as a result of
which the  Company is not the  surviving  and  controlling  corporation  or as a
result of which the outstanding  shares are exchanged for or converted into cash
or property or securities not of the Company, the Board shall (i) make provision
for assumption of all outstanding options by the successor corporation,  or (ii)
declare that any option shall terminate as of a date fixed by the Board which is
at least 30 days after  notice  thereof is given to  optionees  and permit  each
optionee  to  exercise  his or her  options  as to all or any part of the shares
covered  by such  option  including  shares  as to which the  options  would not
otherwise be exercisable.

Amendment and Termination of the 1995 Plan

     The Board of Directors  or its  Committee  may amend or terminate  the 1995
Plan from time to time in such respects as it may deem advisable,  provided that
shareholder  approval is required for any amendment which would (i) increase the
number of shares  subject  to the 1995 Plan  other  than in  connection  with an
adjustment  upon  changes  in   capitalization;   (ii)  materially   change  the
designation of the class of persons eligible to be granted options; (iii) remove
the  administration  of the Plan from the  Board,  except to a  committee;  (iv)
materially  increase the benefits accruing to participants  under the 1995 Plan;
or (v)  extend  the term of the 1995  Plan.

     In any event, the 1995 Plan will terminate on the tenth  anniversary of its
approval by the shareholders of the Company (i.e.,  January 24, 2006),  provided
that any options  then-outstanding  will remain outstanding until they expire by
their terms.

Tax Information

     The federal income tax  consequences  of options are complex and subject to
change. The following  discussion is only a brief summary of the general federal
income tax rules  currently in effect which are applicable to stock  options.  A
<PAGE>
taxpayer's  particular  situation may be such that some variation of the general
rules may apply.  This  summary  does not cover the state,  local or foreign tax
consequences  of the grant or  exercise  of  options  under the 1995 Plan or the
disposition  of shares  acquired upon exercise of such options or federal estate
tax or state estate, inheritance or death taxes.

Incentive Stock Options

     If an option granted under the 1995 Plan is treated as an "incentive  stock
option"  as  defined  in Section  422 of the Code,  then the  optionee  will not
recognize  any income for regular  income tax purposes  upon either the grant or
the exercise of the option and the Company  will not be allowed a deduction  for
federal income tax purposes. Upon a sale of the shares, the tax treatment to the
optionee and the Company will depend primarily upon whether the optionee has met
certain  holding  period  requirements  at the time of  sale.  In  addition,  as
discussed  below,  the  exercise of an  incentive  stock  option may subject the
optionee to alternative minimum tax liability in the year of exercise.

     If an optionee  exercises an incentive stock option and does not dispose of
the shares received within two years of the date of the grant of such option and
within one year after the exercise of the option,  whichever  period ends later,
any gain realized  upon such  disposition  will be treated as long-term  capital
gain,  and any loss will be long-term  capital  loss.  In either such case,  the
Company will not be entitled to a federal income tax deduction.

     If the optionee  disposes of the shares  either  within two years after the
date the option is granted or within one year after the  exercise of the option,
such  disposition  will be treated as a disqualifying  disposition and an amount
equal to the  lesser of (1) the fair  market  value of the shares on the date of
exercise less the purchase price or (2) the amount  realized on the  disposition
less the purchase price, will be taxed as ordinary income in the taxable year in
which the  disposition  occurs.  Any such  ordinary  income  will  increase  the
optionee's  tax basis for  purposes of  determining  gain or loss on the sale or
exchange of such shares.  The excess,  if any, of the amount  realized  over the
fair market  value of the shares at the time of the  exercise of the option will
be treated as short-term or long-term  capital gain, as the case may be, and any
loss  realized  upon the  disposition  will be  treated  as a capital  loss.  An
optionee  will  generally be  considered to have disposed of shares if he or she
sells,  exchanges,  makes a gift of or  transfers  legal  title  to such  shares
(except by pledge, in certain  non-taxable  exchanges,  a transfer in insolvency
proceedings,  incident to a divorce, or upon death). If the amount realized in a
disqualifying  disposition  is less  than  the  purchase  price,  generally  the
optionee  will not  recognize  income  in  connection  with  such  disqualifying
disposition.

     The  exercise  of an  incentive  stock  option may  subject an  optionee to
alternative  minimum tax liability in the year of exercise because the excess of
the fair market  value of the shares at the time an  incentive  stock  option is
exercised  over the option price is an adjustment in  determining  an optionee's
alternative minimum taxable income for such year. Consequently,  an optionee may
be obligated to pay  alternative  minimum tax in the year he or she exercises an
incentive stock option. If a disqualifying  disposition  occurs in the same year
as an option is exercised,  the amount of ordinary  income  resulting  from such
disposition  is included in alternative  minimum  taxable income for the year of
exercise. In the case of a disqualifying disposition which occurs after the year
of exercise,  an individual would be required to recognize  alternative  minimum
taxable  income in the year of exercise and ordinary  income in the year of such
disqualifying  disposition  in an amount  determined  under the rules  described
above.  An  optionee's  alternative  minimum  tax  liability  is affected by the
availability  of a special credit,  a basis  adjustment and other complex rules.
Optionees are urged to consult their tax advisors  concerning the  applicability
of the alternative minimum tax to their own circumstances.

<PAGE>

     In general, there will be no federal income tax consequences to the Company
upon the grant,  exercise or termination of an incentive stock option.  However,
in the event an optionee  sells or disposes of stock  received upon the exercise
of an  incentive  stock  option  prior to  satisfying  the two-year and one-year
holding periods described above, the Company will be entitled to a deduction for
federal income tax purposes in an amount equal to the ordinary  income,  if any,
recognized by the optionee upon such a disqualifying disposition of the shares.

Nonstatutory Stock Options

     Nonstatutory  stock  options  granted under the 1995 Plan do not qualify as
"incentive   stock  options"  as  defined  in  Section  422  of  the  Code  and,
accordingly,  do not qualify for any special tax  benefits to the  optionee.  An
optionee  generally  will  not  recognize  any  income  at the time he or she is
granted a nonstatutory  option.  However,  upon its exercise,  the optionee will
generally  recognize ordinary income for federal income tax purposes measured by
the excess of the  then-current  fair market value of the shares over the option
price.  The  income  realized  by the  optionee  will be  subject  to income tax
withholding by the Company out of the compensation paid to the optionee. If such
earnings are  insufficient  to pay the  withholding  tax,  the optionee  will be
required to make a direct  payment to the Company to cover the  withholding  tax
liability.

     Upon  a  sale  of  any  shares  acquired  pursuant  to  the  exercise  of a
nonstatutory  stock  option,  the  difference  between  the sale  price  and the
optionee's  tax basis in the shares will be treated as a long-term or short-term
capital  gain or  loss,  as the  case  may be.  The  optionee's  tax  basis  for
determination  of such gain or loss upon any  subsequent  disposition  of shares
acquired upon the exercise of a nonstatutory stock option will ordinarily be the
amount paid for such shares plus any ordinary  income  recognized as a result of
the exercise of such option.

     In general, there will be no federal income tax consequences to the Company
upon the grant or  termination  of a  nonstatutory  stock  option or the sale or
disposition of the shares acquired upon exercise of a nonstatutory stock option.
However,  upon the exercise of a nonstatutory  stock option, the Company will be
entitled to a deduction to the extent and in the year that ordinary  income from
the exercise of the option is recognized  by the optionee,  provided the Company
has satisfied its withholding obligations under the Code.

     The foregoing  discussion is only a summary of the more significant effects
of the federal  income tax laws upon the options and shares  issuable  under the
1995 Plan and does not purport to be complete.  Reference  should be made to the
applicable  provisions  of the Code and the Income Tax  Regulations  promulgated
thereunder.  In addition,  this summary does not discuss the  provisions  of the
income  tax laws of any state or  foreign  country  in which a  participant  may
reside. Each participant in the 1995 Plan should consult with his or her own tax
advisor  concerning the federal (and any state or local) income tax consequences
of his or her participation in the 1995 Plan.

                                   PROPOSAL 5

AMENDMENT TO THE ARTICLES OF  INCORPORATION TO CHANGE THE NAME OF THE COMPANY TO
STYLECLICK.COM INC.

<PAGE>
     The Board of Directors has approved,  and recommends that the  shareholders
approve,  an  amendment  (the  "Name  Change  Amendment")  to  Article  I of the
Company's  Amended and Restated  Articles of Incorporation to change the name of
the Company from "ModaCAD, Inc." to "Styleclick.com Inc."

     The affirmative vote of the holders of a majority of the outstanding shares
of the Company's common stock is required to approve the Name Change  Amendment.
Assuming the existence of a quorum,  any shares of common stock not voted at the
meeting, whether due to abstentions, broker non-votes or otherwise, will have no
effect regarding the proposal to approve the Name Change Amendment.

     Since  its  incorporation,  the  Company's  name  has been  ModaCAD,  Inc.,
reflecting the Company's initial focus on Computer-Aided-Design ("CAD") products
for the fashion industries, particularly in the business-to-business marketplace
and in the consumer software industry. In the business-to-business  marketplace,
the  Company's  focus  was on  designing  and  marketing  CAD  products  for the
industrial  design segment of the textile and apparel  industries.  Accordingly,
the name  "ModaCAD,  Inc.," which was  indicative of the Company's  focus on CAD
products for the fashion and consumer software industries, was representative of
the Company's overall business and the markets in which it specialized.

     In 1998,  the Company  began a shift of its business  focus to the emerging
consumer  Internet  electronic  commerce  markets   ("e-commerce"),   using  its
technologies and data bases developed for the  business-to-business  market,  to
position the Company as a key enabler of electronic commerce for the apparel and
accessories,  textile,  home furnishings and home design  industries (the "Style
industries").  As part of that shift in focus,  the Company has sold  certain of
its CAD  business-to-business  product  lines and has  committed  its assets and
personnel  to the  expansion  of business in  enabling  e-commerce  in the Style
industries.  The Company's  current  focus on creating,  marketing and servicing
Internet   web   sites   and   other   Internet   applications   in   both   the
business-to-business and  business-to-consumer  market places, and on developing
and marketing software and media facilitation aids for e-commerce,  in the Style
industries is not reflected by the ModaCAD name.

     As a result of the  Company's  launch  of its  "Styleclick.com"  site,  the
Company  believes  that name will quickly come to represent  the  Company's  new
business  focus.  The Company is positioning  Styleclick.com  to be the one-stop
consumer web site for visual  comparative-shopping  in the Style  industries and
for current news in relation to the Style industries.

     The Company believes that the name "Styleclick.com  Inc." is more evocative
of the Company's  emerging and long-term future business focus and strategy than
is "ModaCAD,  Inc." Additionally,  the new name should  enable the Company as a
whole  to  benefit  to  a  greater  extent  from  the  planned  promotional  and
advertising  activities  with respect to the  Styleclick.com  web site,  thereby
allowing the Company to leverage  such  promotional  activities  into  increased
visibility  and name  recognition  of the  Company  both in the  e-commerce  and
investment marketplaces.

     THE  BOARD  OF  DIRECTORS  OF  THE  COMPANY  UNANIMOUSLY   RECOMMENDS  THAT
SHAREHOLDERS  VOTE  TO  APPROVE  AN  AMENDMENT  TO  THE  COMPANY'S  ARTICLES  OF
INCORPORATION TO CHANGE THE NAME OF THE COMPANY TO "STYLECLICK.COM INC."

<PAGE>

                                   PROPOSAL 6

               RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The  Board  of  Directors  has  appointed  Ernst & Young  LLP,  independent
auditors,  as  the  Company's principal  accountants  to  audit  the  Company's
consolidated  financial  statements  for the year ending  December 31, 1999, and
recommends that shareholders vote for ratification of such appointment.

     The Company engaged Ernst & Young LLP as its new independent accountants as
of April 19, 1999. During the two most recent fiscal years and through April 19,
1999,  neither  the  Company nor any agent  acting on the  Company's  behalf has
consulted  with Ernst and Young LLP on any matter that was either the subject of
a disagreement  (as defined in paragraph  304(a)(i)(iv)  of Regulation S-K) or a
reportable event (as defined in Regulation S-K Item  304(a)(1)(v))  ("Reportable
Event").  Ernst & Young  LLP has been  provided  with a copy of the  disclosures
herein, has been requested to review such disclosures and has been provided with
the  opportunity  to furnish  the  Company  with a letter  addressed  to the SEC
containing any new  information,  clarification or discussion on the respects in
which Ernst & Young LLP does not agree with the statements made herein.  Ernst &
Young has  indicated  that it agrees with the  disclosures  herein,  and did not
prepare such a letter to the SEC.

     On April 19, 1999, the Company dismissed Singer Lewak Greenbaum & Goldstein
LLP ("SLGG") as its principal  independent  accountants.  The reports of SLGG on
the financial  statements of the Company for the past two fiscal years contained
no adverse  opinion or  disclaimer of opinion and were not qualified or modified
as to  uncertainty,  audit scope or accounting  principle.  The Company's  Audit
Committee  participated  in and approved  the  decision to change the  Company's
independent  accountants.  In  connection  with  SLGG's  audits for the two most
recent fiscal years and through April 19, 1999, there have been no disagreements
with  SLGG on any  matter  of  accounting  principles  or  practices,  financial
statement disclosure, or auditing scope or procedure, which disagreements if not
resolved  to the  satisfaction  of SLGG would have  caused it to make  reference
thereto in its report on the financial statements of the Company for such years.
During the two most recent fiscal years and through  April 19, 1999,  there have
been  no  Reportable  Events.  The  Company  provided  SLGG  with a copy  of the
disclosures  herein,  as they  originally  appeared  in Item 4 of the  Company's
Current  Report on Form 8-K ("Form  8-K") filed with the SEC on April 20,  1999,
and requested  that SLGG furnish the Company with a letter  addressed to the SEC
stating whether or not SLGG agrees with such  disclosures.  The letter furnished
by SLGG,  which is attached as Exhibit 16 to the Form 8- K, stated that SLGG had
read Item 4 of the Form 8-K, and agreed with the statements contained therein.

     Representatives  of SLGG  are not  expected  to be  present  at the  Annual
Meeting.  A representative  of Ernst & Young,  LLP,  however,  is expected to be
present at the Annual Meeting,  will have the opportunity to make a statement if
he or she  desires  to do so and is  expected  to be  available  to  respond  to
appropriate questions.
<PAGE>

     THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT THE  SHAREHOLDERS  VOTE FOR THE
RATIFICATION OF APPOINTMENT OF THE INDEPENDENT AUDITORS NAMED ABOVE.

                                   PROPOSAL 7

                                 OTHER BUSINESS

     The Company  currently  knows of no matters to be  submitted  at the Annual
Meeting other than those described  herein.  If any other matters  properly come
before the Annual  Meeting,  it is the  intention  of the  persons  named on the
enclosed  proxy card to vote the shares they represent as the Board of Directors
may recommend.

COPIES OF THE COMPANY'S ANNUAL REPORT ON FORM 10-KSB FOR THE YEAR ENDED DECEMBER
31, 1998 AS FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION  WILL BE PROVIDED
TO SHAREHOLDERS  WITHOUT CHARGE UPON WRITTEN REQUEST TO THE CORPORATE SECRETARY,
MODACAD, INC., 3861 SEPULVEDA BOULEVARD, CULVER CITY, CALIFORNIA 90230.

                                     BY ORDER OF THE BOARD OF DIRECTORS


                                     /s/ JOYCE FREEDMAN
                                     -----------------------
                                     Joyce Freedman
                                     Chairman
Los Angeles, California
    June 10, 1999

<PAGE>


PROXY                                                                      PROXY

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                                  MODACAD, INC.
                       1999 Annual Meeting of Shareholders



     The undersigned shareholder of ModaCAD, Inc., a California corporation (the
"Company"),  hereby  acknowledges  receipt  of the  Notice of Annual  Meeting of
Shareholders and Proxy Statement,  each dated June 10, 1999, and hereby appoints
Joyce  Freedman  and  Maurizio   Vecchione,   and  each  of  them,  proxies  and
attorneys-in-fact (the "Proxies"),  with full power to each of substitution,  on
behalf and in the name of the  undersigned,  to represent the undersigned at the
Annual Meeting of  Shareholders of the Company to be held July 16, 1999, at 2:00
p.m.,  Pacific Daylight Time, at the principal offices of the Company located at
3861  Sepulveda   Boulevard,   Culver  City,   California   90230,  and  at  any
adjournment(s)  thereof,  and to vote all  shares of  Common  Stock to which the
undersigned  would be entitled,  if then and there  personally  present,  on the
matters set forth herein and on the reverse side.

THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY  DIRECTION IS INDICATED,
WILL BE  VOTED  FOR  PROPOSALS  1, 2,  3,  4, 5 AND 6 AND AS SAID  PROXIES  DEEM
ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

DO NOT FOLD, STAPLE OR MUTILATE.

                         (To be Signed on Reverse Side)

                                                                SEE REVERSE SIDE

                                  MODACAD, INC.
            PLEASE MARK VOTES AS IN THIS EXAMPLE USING DARK INK ONLY


1. ELECTION OF DIRECTORS:

Nominees: Joyce Freedman,  Lee Freedman,  Maurizio  Vecchione,  F. Stephen Wyle,
          Peter Frank and Leslie Saleson

                            FOR                                WITHHELD
                            ALL                                FROM ALL
                          NOMINEES                             NOMINEES


                            ----                                 ----

     FOR, except vote withheld from the following nominee(s):



    ----    --------------------------------------------------------------------
                                     List Nominee(s)
<PAGE>

2.   ISSUANCE OF INVESTORS WARRANT SHARES AND PLACEMENT AGENTS WARRANT SHARES:

     To  approve  and  reserve  for  issuance  (i) up to  919,243  shares of the
     Company's  Common Stock  cumulatively  issuable to Castle Creek  Technology
     Partners LLC, Marshall Capital Management, Inc., Winfield Capital Corp. and
     Spinner Global  Technology  Fund,  Ltd. (the "Investor  Purchasers"),  upon
     exercise of warrants purchased by the Investor  Purchasers  pursuant to the
     April 7, 1999,  Securities Purchase Agreement the Company entered into with
     the  Investor  Purchasers;  and (ii) up to 33,921  shares of the  Company's
     Common Stock  issuable to Paine Webber  Incorporated  and ING Baring Furman
     Selz LLC (the "Placement Agents"),  upon exercise of warrants issued to the
     Placement Agents in  consideration  of services  rendered to the Company in
     connection  with the sale of the  Company's  Common  Stock and  warrants to
     purchase Common Stock to the Investor Purchasers.


             FOR                 AGAINST               ABSTAIN

             ----                 ----                  ----

             ----                 ----                  ----


3.   ISSUANCE OF PRIVATE PLACEMENT WARRANT SHARES:

     To approve and reserve for issuance up to 538,674  shares of the  Company's
     Common  Stock  issuable to Intel  Corporation  ("Intel")  upon  exercise of
     warrants  purchased  by Intel  pursuant  to the  April 7,  1999,  Stock and
     Warrant  Purchase and Investor  Rights  Agreement the Company  entered into
     with Intel.


              FOR                 AGAINST               ABSTAIN

              ----                 ----                  ----

              ----                 ----                  ----


4.   AMENDMENT OF 1995 STOCK OPTION PLAN:

     To approve the  amendment  of the 1995 Stock  Option  Plan to increase  the
     number of shares of Common  Stock of the Company  authorized  for  issuance
     under the 1995 Stock Option Plan by 850,000 shares to a cumulative total of
     2,500,000 shares.


              FOR                 AGAINST               ABSTAIN

              ----                 ----                  ----

              ----                 ----                  ----


5.   CHANGE THE NAME OF THE COMPANY:

     To approve an amendment to the Company's  Amended and Restated  Articles of
     Incorporation  to change the name of the Company  from  "ModaCAD,  Inc." to
     "Styleclick.com Inc."


               FOR                 AGAINST               ABSTAIN

               ----                 ----                  ----

               ----                 ----                  ----
<PAGE>


6.   APPOINTMENT OF INDEPENDENT AUDITORS:

     To ratify the appointment of Ernst & Young, LLP as independent  auditors of
     the Company for the fiscal year ending  December 31, 1999,  as described in
     the Proxy Statement.


                FOR                 AGAINST               ABSTAIN

                ----                 ----                  ----

                ----                 ----                  ----


OTHER  BUSINESS:  In their  discretion,  the Proxies are authorized to vote upon
such  other   business  as  may   properly   come  before  the  meeting  or  any
adjournment(s) thereof.

Any one of such  attorneys-in-fact  or substitutes as shall be present and shall
act at said meeting or any  adjournment(s)  thereof  shall have and may exercise
all powers of said attorneys-in-fact hereunder.



                                                        Dated ____________, 1999


                     Signature(s)

                    (This  Proxy  should  be  marked,  dated  and  signed by the
                    shareholder(s) exactly as his or her name appears hereon and
                    returned promptly in the enclosed envelope.  Persons signing
                    in a fiduciary  capacity  should so indicate.  If shares are
                    held by joint tenants or as community property,  both should
                    sign.)



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