STYLECLICK COM INC
10-Q, 1999-11-12
PREPACKAGED SOFTWARE
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<PAGE>



                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q

[ X ] QUARTERLY  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
      ACT OF 1934

      For the quarterly period ended September 30, 1999

                                       OR

[   ] TRANSITION  REPORT UNDER SECTION 13 OR 15(d) OF THE  SECURITIES  EXCHANGE
      ACT OF 1934

Commission file number 0-28088


                               STYLECLICK.COM INC.
             ------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

         California                                       95-4145930
- ---------------------------------------     ------------------------------------
(State or other jurisdiction of             (IRS Employer Identification Number)
incorporation or organization)

   3861 Sepulveda Blvd., Culver City                         90230
- ---------------------------------------     ------------------------------------
(Address of principal executive offices)                  (Zip Code)

                                 (310) 751-2100
              ----------------------------------------------------
              (Registrant's telephone number, including area code)

Indicated  by check  mark  whether  the  registrant  (1) has filed  all  reports
required to be filed by Section 12, 13 or 15(d) of the  Securities  Exchange Act
of 1934 during the  preceding  12 months (or for such  shorter  periods that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No
                                             ---  ---

The  number  of  outstanding  shares of the  registrant's  common  stock,  as of
November 10, 1999, was 7,404,515.
<PAGE>


                          PART I. FINANCIAL INFORMATION

Item 1. Financial Statements
<TABLE>
<CAPTION>
                               Styleclick.com Inc.
                            Condensed Balance Sheets

                                                  September 30,    December 31,
                                                      1999             1998
                                                  -------------    -------------
                                                   (Unaudited)       (Note 1)
                                  Assets
<S>                                               <C>              <C>
Current assets:
      Cash and cash equivalents                    $ 4,493,451      $ 6,343,599
      Accounts receivable, net of allowance            826,149          752,487
          for doubtful accounts of $295,000
          at September 30, 1999 and $132,500
          at December 31, 1998
      Prepaid expenses and other current assets      7,278,159          397,101
                                                   ------------    -------------
                    Total current assets            12,597,759        7,493,187

Capitalized computer software development            2,759,563        3,014,043
     costs, net of accumulated amortization
     of $7,114,285 at September 30, 1999 and
     $6,039,105 at December 31, 1998 (Note 2)
Furniture and equipment, net of accumulated          2,660,064        2,459,656
     depreciation of $1,623,124 at
     September 30, 1999 and $1,069,832
     at December 31, 1998
Other assets                                            85,663           83,055
                                                  -------------    -------------
                           Total assets           $ 18,103,049     $ 13,049,941
                                                  =============    =============
</TABLE>
<TABLE>
<CAPTION>

                   Liabilities and Stockholders' Equity
<S>                                               <C>              <C>
Current liabilities:
      Accounts payable and accrued expenses       $  1,340,732     $    503,198
      Deferred income                                  428,042          237,052
                                                  -------------    -------------
                    Total current liabilities        1,768,774          740,250
                                                  -------------    -------------

Commitments (Note 3)

Stockholders' equity:
      Common stock; No par value; authorized        40,583,747       26,575,627
          15,000,000 shares; Issued and
          outstanding 7,404,515 shares at
          September 30, 1999 and 6,143,374 shares
          at December 31, 1998 (Note 4)
      Accumulated deficit                          (24,249,472)     (14,265,936)
                                                  -------------    -------------
                    Total stockholders' equity      16,334,275       12,309,691
                                                  -------------    -------------
                    Total liabilities and         $ 18,103,049     $ 13,049,941
                         stockholders' equity     =============    =============
</TABLE>
   The accompanying notes are an integral part of these financial statements.

                                       1
<PAGE>

                               Styleclick.com Inc.
                       Condensed Statements Of Operations
                                   (Unaudited)
<TABLE>
<CAPTION>
                                   Three Months Ended      Nine Months Ended
                                      September 30,          September 30,
                                    1999        1998        1999        1998
<S>                             <C>        <C>          <C>         <C>
                                -----------  ----------- ----------- -----------
Net sales                       $  786,546 $ 1,359,803  $ 5,151,342 $ 5,954,543
                                -----------  ----------- -----------  ----------
Cost of sales                      159,460      50,369      482,334      67,868
Selling, general and             3,599,864   2,004,955    8,930,150   5,372,950
     administrative
Research and development         1,543,209     512,625    4,885,274   2,987,770
Amortization of capitalized        231,471     519,509    1,075,180   1,328,251
     software development costs
                                -----------  ----------- -----------  ----------
                Total expenses   5,534,004   3,087,458   15,372,938   9,756,839
                                -----------  ----------- -----------  ----------
Loss from operations            (4,747,458) (1,727,655) (10,221,596) (3,802,296)
Investment income                   80,098     127,193      238,060     379,470
                                -----------  ----------- -----------  ----------
Net loss                       $(4,667,360)$(1,600,462) $(9,983,536)$(3,422,826)
                                ===========  =========== ===========  ==========

Basic loss per share (Note 5)  $     (0.63)  $   (0.26)  $    (1.44)  $   (0.56)
                                ===========  =========== ===========  ==========

Diluted loss per share         $     (0.63)  $   (0.26)  $    (1.44)  $   (0.56)
     (Note 5)                   ===========  =========== ===========  ==========

Weighted average common          7,404,080    6,107,222   6,951,269   6,077,769
     shares outstanding         ===========  =========== ===========  ==========

</TABLE>
   The accompanying notes are an integral part of these financial statements.

                                       2
<PAGE>

                               Styleclick.com Inc.
                       Condensed Statements Of Cash Flows
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                 Nine Months Ended September 30,
                                                      1999            1998
<S>                                              <C>              <C>
                                                 --------------   --------------
Cash flows from operating activities:
      Net loss                                    $( 9,983,536)   $ ( 3,422,826)
      Adjustments to reconcile net
        loss to net cash used in
        operating activities:
           Depreciation                                553,293          230,922
           Amortization of capitalized               1,075,180        1,328,251
               software development costs
           Provision for loss on accounts               45,000          462,075
               receivable
           Issuance of common stock and warrants       431,931            5,000
               for services rendered
          (Increase) decrease in:
                 Accounts receivable                  (118,662)        (591,871)
                  Inventories                              450            5,213
                  Prepaid expenses and other        (1,314,763)         444,544
                    current assets
                  Other assets                          (2,612)          (1,000)
           Decrease in:
                  Accounts payable and accrued         837,534          603,900
                    expenses
                  Deferred income                      190,991          122,635
                                                  -------------   --------------
           Net cash used in operating activities    (8,285,194)        (813,157)
                                                  -------------   --------------

Cash flows from investing activities:
      Purchase of furniture and equipment             (753,701)      (1,132,771)
      Capitalized computer software                   (820,699)      (1,711,591)
          development cost                        -------------   --------------
      Net cash used in investing activities         (1,574,400)      (2,844,362)
                                                  -------------   --------------
Cash flows from financing activities:
      Proceeds from issuance of common stock         8,009,446          595,650
                                                  -------------   --------------
      Net cash provided by financing activities      8,009,446          595,650
                                                  -------------   --------------

Net decrease in cash                                (1,850,148)      (3,061,869)
Cash and cash equivalents, beginning of period       6,343,599       12,419,992
                                                  -------------   --------------
Cash and cash equivalents, end of period          $  4,493,451    $   9,358,123
                                                  =============   ==============
</TABLE>
<TABLE>
<CAPTION>

                       Supplemental Cash Flow Information
<S>                                               <C>             <C>
Interest paid                                     $         0     $           0
                                                  ============    ==============
Income taxes paid                                 $     1,071     $      13,263
                                                  ============    ==============
</TABLE>
   The accompanying notes are an integral part of these financial statements.

                                       3

<PAGE>
                               Styleclick.com Inc.
                       Condensed Statements Of Cash Flows
                                   (Continued)

                Supplemental Disclosure of Non-Cash Transactions

During the first nine  months of 1999,  the  Company  recorded  an  increase  in
prepaid  expenses and common stock of $5,938,674  due to the issuance of 455,218
shares of the Company's common stock and warrants to purchase a total of 538,674
shares of the Company's common stock to a project  co-developer and the issuance
of  warrants  to  purchase  a  total  of  421,667  shares  of  common  stock  in
consideration of business promotion services provided (or to be provided) to the
Company.  $371,931 of the $5,938,674  increase in prepaid  expenses was expensed
during the first nine months of 1999.


   The accompanying notes are an integral part of these financial statements.

                                       4

<PAGE>



                               Styleclick.com Inc.
                     Notes to Condensed Financial Statements

Note 1: BASIS OF PRESENTATION

The accompanying unaudited condensed financial statements of Styleclick.com Inc.
("Styleclick"  or the  "Company"),  formerly known as Modacad,  Inc.,  have been
prepared in accordance with generally accepted accounting principles for interim
financial  information and with the  instructions to Form 10-Q and Article 10 of
Regulation  S-X.  Accordingly,  they do not include all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.  In the opinion of management,  all adjustments considered
necessary  for  a  fair  presentation  have  been  included.  These  adjustments
consisted  of  normal  recurring  accruals  with  the  exception  of a  $249,808
write-off of capitalized  software  development cost in connection with the sale
of a product line in the first quarter of 1999.  Operating results for the first
nine months of 1999 are not  necessarily  indicative  of the results that may be
expected for the year ended December 31, 1999.

The balance  sheet at December 31, 1998 was derived  from the audited  financial
statements  at that  date  but  does  not  include  all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.

For further information, refer to the financial statements and footnotes thereto
included  in the  Company's  annual  report on Form  10-KSB  for the year  ended
December 31, 1998, as amended.

Note 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Adoption of Statement of Position 98-1

In March 1998,  the  Accounting  Standards  Executive  Committee of the American
Institute of Certified Public Accountants ("AICPA") issued Statement of Position
("SOP")  98-1,  "Accounting  for the Costs of  Computer  Software  Developed  or
Obtained for Internal Use." The SOP, which has been adopted  prospectively as of
January 1, 1999,  requires  the  capitalization  of certain  costs  incurred  in
connection with developing or obtaining internal use software.  During the first
nine months of 1999, the Company  capitalized  $820,699 of internal use software
development costs.



                                       5
<PAGE>
                               Styleclick.com Inc.
                     Notes to Condensed Financial Statements

Note 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Revenue Recognition

The Company  recognizes  revenues  generated  from vendor  participation  in the
Company's CD-ROM applications  ("CD-ROM  participation  fees") and the Company's
on-line shopping  Internet  web-sites  ("project  participation  fees") over the
terms of the  corresponding  contracts in a manner that matches revenue with the
related cost  incurred to set up and manage  vendor  web-site  content.  Revenue
generated from services provided to customers in the development and maintenance
of their Internet  web-sites  ("web-site  development and maintenance  fees") is
recognized  over  the  terms of the  corresponding  contracts  in a manner  that
matches  revenue  with the related  cost  incurred to develop and  maintain  the
web-sites.  Revenue generated from advertising on the Company's on-line shopping
web-sites  ("on-line  advertising  revenue") is recognized over the terms of the
corresponding  contracts on a straight-line  basis.  Revenue  generated from the
Company's  fulfillment  services  provided  to the  Company's  on-line  shopping
Internet web-site  participant vendors  ("transactional  revenue") is recognized
based on a  percentage  of gross  revenues  from the related  transactions  upon
notification of shipment of the vendors'  products by the Company's  fulfillment
warehouse.  Revenue  generated  from  referral of vendors'  products to Internet
consumers through the Company's on-line shopping  Internet  web-sites  ("product
referral fees") are recognized  based on a percentage of gross revenues from the
related transactions  according to the Company's on-line transactional  tracking
reports.

The Company  recognizes  revenues  related to  software  licenses  and  software
maintenance  in  accordance   with  the  AICPA  SOP  97-2,   "Software   Revenue
Recognition."  Product  revenue  is  recorded  at the time of  shipment,  net of
estimated allowances and returns.  Revenue generated from Post Contract Customer
Support  is  recognized  on  a   straight-line   basis  over  the  term  of  the
corresponding contract, which is generally twelve months.

Comprehensive Income

Statement of Financial  Accounting  Standard No. 130,  "Reporting  Comprehensive
Income,"  establishes  standards  for  reporting  comprehensive  income  and its
components in a financial  statement.  Comprehensive  income as defined includes
all  changes in equity (net  assets)  during a period  from  non-owner  sources.
Examples of items to be included in  comprehensive  income,  which are  excluded
from net income, include foreign currency translation adjustments and unrealized
gains and losses on available-for-sale  securities.  Comprehensive income is not
presented in the Company's  financial  statements since the Company did not have
any of the items of comprehensive income in any period presented.

Note 3: COMMITMENTS

Employment Agreements

In 1998,  the Company  entered into two new employment  agreements,  expiring on
December 31, 2005,  with two key officers of the Company.  Under the agreements,
these  officers  receive  aggregate  annual  salaries  of  $400,000  and monthly
aggregate automobile allowances of $1,200. In addition,  these officers received
aggregate signing bonuses of $200,000.  Further, the Company shall pay an annual
performance  bonus to each officer for each calendar year of the employment term
in an  amount  determined  by the  Compensation  Committee  of the  Board of the
Directors.


                                       6

<PAGE>

                               Styleclick.com Inc.
                     Notes to Condensed Financial Statements

Note 3: COMMITMENTS (Continued)

In connection with the employment agreements, the same key officers were granted
five-year  options to  purchase  up to an  aggregate  of  400,000  shares of the
Company's common stock. Such options vest and become exercisable as follows:  if
the closing  sale price of the  Company's  common  stock is greater than $10 per
share for a period of 20 consecutive  trading days in any fiscal year during the
term of the employee  agreements,  options to purchase 50 shares of common stock
for each  $1,000 of net  income  (before  deductions  for  taxes  and  executive
bonuses) of the Company in such calendar year vest and become  exercisable at an
exercise  price  equal to the  market  value per share on the  grant  date.  The
exercise price for such options is $15.875 per share, which is not less than the
fair market  value on the date of grant.  As of September  30, 1999,  no granted
shares were vested.

In July 1999, the Company entered into a new employment  agreement,  expiring on
June 30,  2002,  with a key officer of the  Company.  Under the  agreement,  the
officer receives an annual salary of $125,000 and a monthly automobile allowance
of $400.

E-Commerce Marketing Agreement

In  June  1999,  the  Company  entered  into a  two-year  interactive  marketing
agreement with an Internet Portal company (the  "Portal").  Under the agreement,
the Portal will promote the Company's  E-commerce  Internet  web-site in several
areas of the Portal's Internet web-sites. In consideration of such promotion, in
June 1999 the Company issued to the Portal warrants,  expiring in December 2001,
to purchase 100,000 shares of the Company's common stock at an exercise price of
$12.34 per share. Additionally,  the Company will provide payments to the Portal
totaling up to $7.5 million in cash through  January  2001.  As of September 30,
1999,  the  Company  had  paid  $2,357,143  in cash  to the  Portal  under  this
agreement.

                                       7
<PAGE>
                               Styleclick.com Inc.
                     Notes to Condensed Financial Statements

Note 4: STOCKHOLDERS' EQUITY

Common Stock and Warrants

In   November   1997,   the   Company   issued  to  its   project   co-developer
("Co-developer")  for  services  provided to the Company  warrants,  expiring in
November  2002, to purchase  126,316 shares of common stock at an exercise price
of  $19.00  per  share.  Under  the  Project  Development   Agreement  with  the
Co-developer,  the Company had an  obligation  to the  Co-developer  for certain
royalty  payments  in the form of cash and common  stock  purchase  warrants  in
consideration of the Co-developer's  contribution to the project development. In
April 1999, the Company  entered into a Stock and Warrant  Purchase and Investor
Rights  Agreement  ("Purchase  Agreement")  with  this  Co-developer.  Under the
Purchase  Agreement,  the Company issued to the  Co-developer  455,218 shares of
common stock,  warrants,  expiring in April 2000, to purchase  189,674 shares of
common  stock at an exercise  price of $13.18 per share,  warrants,  expiring in
July 2000, to purchase  189,674  shares of common stock at an exercise  price of
$13.18 per share and  warrants,  expiring  in April 2004,  to  purchase  159,326
shares of common stock at an exercise price of $10.98 per share. In return,  the
Company's royalty  obligation stated in the Project  Development  Agreement with
the Co-developer was terminated. The issuance of shares of common stock pursuant
to the exercise of such warrants was approved by the Company's  shareholders  at
its  1999  Annual  Meeting  of  Shareholders.  Concurrently  with  the  Purchase
Agreement, the Company entered into a Securities Purchase Agreement with each of
four investors.  Under such agreement,  the investors  purchased an aggregate of
776,827 shares of the Company's common stock, warrants,  expiring in April 2000,
to purchase  323,677  shares of common stock at an exercise  price of $13.18 per
share,  warrants,  expiring in July 2000, to purchase  323,677  shares of common
stock at an exercise  price of $13.18 per share and warrants,  expiring in April
2004, to purchase  271,889 shares of common stock at an exercise price of $13.73
per share.  The issuance of shares of common  stock  pursuant to the exercise of
such  warrants was  approved by the  Company's  shareholders  at its 1999 Annual
Meeting of  Shareholders.  As a result of this  offering,  the Company  received
approximately  $7,800,000 in net proceeds after paying costs associated with the
offering.  Upon  completion  of these  transactions,  the Company  issued to two
placement  agents in  consideration  of  services  rendered  to the  Company  in
connection  with the sale of the  Company' s common  stock and warrants to these
investors warrants,  expiring in April 2004, to purchase 15,536 shares of common
stock at an exercise price of $10.98 per share. The issuance of shares of common
stock  pursuant to the exercise of such  warrants was approved by the  Company's
shareholders at its 1999 Annual Meeting of Shareholders.

Warrants

In connection  with the Company's IPO in March 1996,  the Company  issued to the
principal underwriter in the IPO, for $1,400, unit purchase warrants to purchase
140,000 units,  at a per unit exercise price of $6.00,  each unit  consisting of
one share of common stock and one redeemable warrant exercisable to purchase one
share of  common  stock at an  exercise  price of $9.10  per  share.  Such  unit
purchase warrants are exercisable for a four-year period,  which began March 27,
1997.  As  of  September  30,  1999,  the   underwriter  (or  assignees  of  the
underwriter)  exercised a portion of the unit  purchase  warrants to purchase an
aggregate of 115,700 shares of the Company's common stock and 115,700 redeemable
common  stock  purchase  warrants.  Additionally,  30,800 of 115,700  redeemable
common stock purchase  warrants were further exercised to purchase 30,800 shares
of the Company's common stock.

                                       8
<PAGE>
                               Styleclick.com Inc.
                     Notes to Condensed Financial Statements

Note 4: STOCKHOLDERS' EQUITY (Continued)

In December  1996,  the Company  issued to an outside  consultant  for  services
provided to the Company warrants, expiring in December 1999, to purchase 250,000
shares of common stock at an exercise price of $5.00 per share.  As of September
30, 1999, these warrants had not been exercised.

In July 1997, the Company issued to a financial advisor for services provided to
the Company  warrants,  expiring in July 2002,  to  purchase  100,000  shares of
common stock at an exercise price of $14.38 per share. As of September 30, 1999,
these warrants had not been exercised.

In June 1998,  the Company  issued to an outside  promotion  agency for services
provided  to the Company  warrants,  expiring  in May 2003,  to purchase  50,000
shares of common  stock at an  exercise  price of $17.75 per share.  In December
1998, the Company issued to the same agency for services provided to the Company
additional  warrants,  expiring in November  2003,  to purchase  8,333 shares of
common  stock at an exercise  price of $20.00 per share.  During the nine months
ended  September  30, 1999,  the Company  issued to the same agency for services
provided to the Company  warrants,  expiring in December 2003, to purchase 8,333
shares of common  stock at an  exercise  price of $16.68  per  share,  warrants,
expiring  in  January  2004,  to  purchase  8,333  shares of common  stock at an
exercise  price of $20.00 per share,  warrants,  expiring in February  2004,  to
purchase  8,333 shares of common stock at an exercise price of $16.00 per share,
warrants, expiring in March 2004, to purchase 8,333 shares of common stock at an
exercise  price of $11.56 per share and  warrants,  expiring in April  2004,  to
purchase  8,335 shares of common stock at an exercise price of $11.88 per share.
As of September 30, 1999, these warrants had not been exercised.

In March 1999, the Company issued warrants,  expiring in March 2004, to purchase
250,000  shares  of common  stock at an  exercise  price of $16.80  per share in
consideration of business promotion  services to be provided to the Company.  As
of September 30, 1999, these warrants had not been exercised.

In June 1999,  the Company  issued to the Portal in  connection  with a two-year
E-commerce marketing agreement warrants,  expiring in December 2001, to purchase
up to 100,000  shares of common stock at an exercise  price of $12.34 per share.
As of September 30, 1999, these warrants had not been exercised.

In June,  July and August 1999, the Company issued  respectively  to a financial
advisor for services provided to the Company warrants, expiring in June 2002, to
purchase 10,000 shares of common stock at an exercise price of $13.00 per share,
warrants, expiring in July 2002, to purchase 10,000 shares of common stock at an
exercise  price of $13.00 per share and  warrants,  expiring in August 2002,  to
purchase 10,000 shares of common stock at an exercise price of $13.00 per share.
As of September 30, 1999, these warrants had not been exercised.

                                       9
<PAGE>
                               Styleclick.com Inc.
                     Notes to Condensed Financial Statements

Note 4: STOCKHOLDERS' EQUITY (Continued)

In May 1996,  the  Company  granted  to one of its  non-employee  directors  for
services  provided to the Company  warrants,  expiring in May 2001,  to purchase
2,000 shares of common stock at an exercise price of $4.25 per share. In October
1998,  in  consideration  for  services  provided  to the  Company,  the Company
repriced to $9.50 a five-year  warrant,  expiring July 2002,  to purchase  8,000
shares of common stock that was granted to a non-employee  director in July 1997
and two ten-year  warrants,  expiring October 2007, to purchase a total of 4,000
shares that were  granted to two  non-employee  directors  in October  1997.  In
October  1998,  the  Company   granted  to  three   non-employee   directors  in
consideration of services  rendered to the Company ten-year  warrants,  expiring
October  2008,  to  purchase  a total of 18,000  shares  of  common  stock at an
exercise  price of $9.50 per share.  Warrants to purchase 4,000 of 18,000 shares
were cancelled in July 1999 since one of the directors was not re-elected during
the Company's  1999 Annual  Meeting of  Shareholders.  As of September 30, 1999,
these warrants had not been exercised.

Stock Option Plan

In 1995,  the Company  adopted the 1995 Stock  Option  Plan (the  "Plan")  which
expires  in 2006.  In June  1997,  the Plan was  amended,  upon  receipt  of the
requisite shareholder approval, to increase the number of shares of common stock
authorized for issuance  pursuant to the exercise of stock options granted under
the Plan from  300,000 to 750,000  shares.  In June 1998,  the Plan was  further
amended,  upon receipt of the requisite  shareholder  approval,  to increase the
number of shares  of  common  stock  authorized  for  issuance  pursuant  to the
exercise  of stock  options  granted  under the Plan from  750,000 to  1,650,000
shares.  In May 1999,  the Plan was further  amended,  subject to the receipt of
shareholder  approval,  which approval was obtain during the 1999 Annual Meeting
of Shareholders, to increase the number of shares of common stock authorized for
issuance  pursuant to the exercise of stock options  granted under the Plan from
1,650,000 to 2,500,000 shares. As of September 30, 1999, 148,500 shares had been
issued upon the exercise of options  granted  under the Plan;  1,841,954  shares
were issuable  upon the exercise of  outstanding  options with  exercise  prices
ranging from $4.69 to $20.06 per share and 509,546 shares remained available for
additional option grants under the Plan.

Note 5: NET INCOME (LOSS) PER SHARE

Basic and diluted net income (loss) per common share are presented in conformity
with Statement of Financial  Accounting  Standard No. 128,  "Earnings per Share"
("FAS 128"),  for all periods  presented.  In accordance with FAS 128, basic net
income per share,  basic net loss per share and  diluted  net loss per share are
computed  by  dividing   income   available  to  common   stockholders   by  the
weighted-average  number of common  shares  outstanding.  Diluted net income per
share is  computed  similarly  to basic net  income  per share  except  that the
denominator is increased to include the number of additional  common shares that
would have been  outstanding if the potential  common shares had been issued and
if the additional common shares were dilutive.

                                       10
<PAGE>

Item 2. Management's  Discussion and Analysis of Financial Condition and Results
     of Operations

The  following  discussion  should  be read in  conjunction  with the  financial
statements and the notes thereto appearing elsewhere in this Form 10-Q.

General

The  Company  is in  the  business  of  developing,  marketing,  and  supporting
electronic  commerce   ("E-commerce")   Internet  web-sites,   Internet  enabled
applications  and  business  and  consumer   software   products  based  on  its
proprietary technology for content management,  including modeling and rendering
technology.  The Company has three principal product groups: E-commerce Internet
web-sites,  consumer software including  Internet enabled software  applications
("consumer CD-ROM products") and business-to-business applications including CAD
and electronic merchandising products ("business-to-business products").

Since   1998,   the  Company  has   divested   many  of  its   products  in  the
business-to-business  and consumer  software  product groups and has shifted its
primary business focus from the business-to-business marketplace to the emerging
consumer Internet  E-commerce  market. The Company is focusing its technology to
build and deploy  E-commerce  Internet  sites,  such as  comparative  search and
shopping solutions aimed at facilitating  businesses' use of electronic commerce
to reach  consumers in the apparel,  footwear,  accessories,  cosmetics and home
furnishing industries.

Revenues  generated from the Company's  E-commerce  Internet  web-sites  include
revenues  received in connection with (i) services  provided to customers in the
development and maintenance of their Internet web-sites  ("web-site  development
and maintenance  fees"),  (ii) vendors'  participation in the Company's  on-line
shopping Internet web-sites ("project participation fees"), (iii) advertising on
the Company's on-line shopping web-sites ("on-line advertising  revenue"),  (iv)
the Company's  fulfillment  services  provided to the Company's on-line shopping
Internet web-site participant vendors ("transactional revenue") and (v) referral
of vendors'  products  to  Internet  consumers  through  the  Company's  on-line
shopping Internet  web-sites  ("product  referral fees").  Revenues from project
participation  fees,  web-site  development  and  maintenance  fees and  on-line
advertising   revenue  are  recognized  over  the  terms  of  the  corresponding
contracts.  Transactional revenue and product referral fees are recognized based
on a percentage of gross revenues from the related  transactions.  Transactional
revenue is recorded upon  notification  of shipment of the vendors'  products by
the Company's  fulfillment  warehouse.  Product referral fees are recorded based
upon the Company's on-line transactional tracking reports.

Revenues  generated from the Company's consumer CD-ROM products include revenues
received in  connection  with:  (i) sales of the  Company's  developed  consumer
CD-ROM  products and (ii)  vendors'  participation  in the  Company's  developed
CD-ROM applications  ("CD-ROM  participation  fees").  Sales of the products are
recognized at the time of shipment.  Revenues from CD-ROM participation fees are
recognized over the terms of the corresponding contracts.

Revenues  generated  from the Company's  business-to-business  products  include
revenues  received in connection  with:  (i) sales and licenses of the Company's
developed  business-to-business products and (ii) software maintenance revenues.
Sales and  licenses of the  products  are  recognized  at the time of  shipment.
Revenue  generated from software  maintenance  is recognized on a  straight-line
basis over the term of the  corresponding  contract,  which is generally  twelve
months.

                                       11
<PAGE>

Results of Operations

Comparison of Three Months Ended September 30, 1999 and 1998

The following  table sets forth selected items from the Company's  statements of
operations  for the periods ended  September 30, 1999 and September 30, 1998 (in
thousands) and the percentages that such items bear to net sales:
<TABLE>
<CAPTION>
                                              Three  Months Ended September 30,
                                                  1999                  1998
                                            ------------------------------------
<S>                                        <C>       <C>       <C>       <C>
Net sales                                  $   787    100.0%   $ 1,360    100.0%
Cost of sales                                  160     20.3         50      3.7
Selling, general and administrative          3,600    457.4      2,005    147.4
Research and development                     1,543    196.1        513     37.7
Amortization of software development costs     231     29.4        519     38.2
                                            -------  -------    -------  -------
  Total expenses                             5,534    703.2      3,087    227.0
                                            -------  -------    -------  -------
Loss from operations                        (4,747)  (603.2)    (1,727)  (127.0)
Investment income                               80     10.2        127      9.3
                                            -------  -------    -------  -------
  Net loss                                 $(4,667)  (593.0%)  $(1,600) (117.7%)
                                            =======  =======    =======  =======
</TABLE>
Net Sales

Net sales decreased  $573,000,  or 42%, to $787,000 in the third quarter of 1999
from  $1,360,000  in the third  quarter of 1998 due to a decrease of $920,000 in
revenues from the Company's consumer CD-ROM products,  a decrease of $298,000 in
sales of the Company's  business-to-business  products (electronic merchandising
and CAD products), a decrease of $5,000 in revenues from training services and a
decrease  of $50,000 in  maintenance  fees.  These  decreases  were offset by an
increase  of  $575,000  in  revenues  generated  from the  Company's  E-commerce
Internet  web-sites  and an increase of  $125,000  in revenues  from  consulting
services.

Revenues  generated  from  the  Company's  E-commerce  Internet  web-sites  were
$575,000 in the third  quarter of 1999 as compared to no such revenue  generated
in the third quarter of 1998.  The $575,000 in revenues  primarily  consisted of
revenues  generated from web-site  development  and  maintenance  fees,  project
participation  fees, on-line  advertising revenue and digital content generation
fees. During the first nine months of 1999, the Company, as part of its strategy
to develop its E-commerce  business  model,  began entering into revenue sharing
and/or product referral  agreements with its project  participants.  Under these
agreements,  the Company will receive  transactional  revenues  (shared with its
project  participants) and product referral fees (from its project participants)
during  the terms of such  agreements.  Since  the  Company's  on-line  shopping
Internet  web-site  was  launched at the end of the first  quarter of 1999,  the
Company  had  not  generated  significant  transactional  revenues  and  product
referral fees during the third quarter of 1999.

Revenues generated from consumer CD-ROM products decreased $920,000, or 100%, to
$3,000 in the third  quarter of 1999 from  $923,000 in the third quarter of 1998
primarily due to $900,000 of revenue  generated in connection with the Company's
developing CD-ROM  applications in the third quarter of 1998. Such revenues were
not repeated in the third quarter of 1999 as the Company has shifted its primary
business focus to the emerging consumer Internet  E-commerce market.  $20,000 of
the decrease was due to lower CD-ROM  participation  revenues generated from the
Company's consumer CD-ROM  applications in the third quarter of 1999 as compared
to the third  quarter of 1998.  The  decrease in CD-ROM  participation  revenues
resulted  from the Company's  strategy to shift its marketing  focus to Internet
E-commerce during the third quarter of 1999.

                                       12
<PAGE>

Sales of business-to-business products decreased $298,000, or 85%, to $54,000 in
the third quarter of 1999 from  $352,000 in the third quarter of 1998  primarily
due to the Company's exit from the  business-to-business  marketplace by selling
two of its  business-to-business  product  lines in the first quarter of 1999 to
one of its major competitors in the business-to-business  market. As a result of
such sales,  the Company  generated  less revenue from its  business-to-business
products in the third quarter of 1999 as compared to the third quarter of 1998.

Revenues from consulting  services  increased  $125,000 due to revenue generated
from the purchaser of two of the Company's business-to-business product lines in
March  1999.  No revenue was  generated  from  consulting  services in the third
quarter of 1998.

Revenues from training services decreased $5,000, or 56%, to $4,000 in the third
quarter of 1999 from $9,000 in the third quarter of 1998, and  maintenance  fees
decreased $50,000,  or 69%, to $22,000 in the third quarter of 1999 from $72,000
in the third quarter of 1998,  primarily  due to the Company's  overall shift in
its  primary  business  away  from  the  business-to-business   marketplace,  as
discussed above, from which most training and maintenance fees were generated.

Cost of Sales

Cost of sales  increased  $110,000 to $160,000 in the third quarter of 1999 from
$50,000 in the third quarter of 1998 primarily due to a $158,000 non-cash charge
to royalty expense to Intel Corp. ("Intel"), the Company's project co-developer,
during the third quarter of 1999 (The $158,000 quarterly royalty expense will be
continuously amortized from prepaid royalty expense in the future until December
2007).  No such costs of sales were incurred in the third  quarter of 1998.  The
increase  was  offset by a $50,000  decrease  that  resulted  from  lower  sales
generated  from  business-to-business  products in the third  quarter of 1999 as
compared to the third quarter of 1998.

Selling, General and Administrative Expenses

Selling,  general and administrative  expenses increased $1,595,000,  or 80%, to
$3,600,000 in the third quarter of 1999 from  $2,005,000 in the third quarter of
1998 due to the following factors.  Personnel costs increased $219,000,  or 30%,
to $953,000 in the third  quarter of 1999 from  $734,000 in the third quarter of
1998.  The increase in personnel  costs  resulted  primarily  from the hiring of
additional  personnel in late 1998 to support the Company's  increased operating
activities. Additionally, during the third quarter of 1999 certain related costs
including travel,  marketing,  telephone,  office supplies  expenses,  taxes and
licenses,  repair and maintenance and depreciation expense increased $1,272,000,
or 138%,  to  $2,197,000 in the third quarter of 1999 from $925,000 in the third
quarter of 1998.  Of that  increase,  $1,235,000  was  related to the  Company's
increased  marketing  activities during the third quarter of 1999 to support its
new  E-commerce   products.   Additionally,   professional   services  including
accounting,  legal  and  consulting  services  increased  $140,000,  or 56%,  to
$392,000  in the third  quarter of 1999 from  $252,000  in the third  quarter of
1998. The increase in  professional  services was primarily due to the Company's
increased  requirements for these services in the third quarter of 1999 compared
to the third quarter of 1998,  resulting from the Company's  increased operating
activities in the emerging  E-commerce  market and support of its new E-commerce
products. Finally, bad debt expense decreased $35,000, or 70%, to $15,000 in the
third quarter of 1999 from $50,000 in the third  quarter of 1998.  Such decrease
reflected  lower sales generated in the third quarter of 1999 as compared to the
third quarter of 1998.

                                       13
<PAGE>

Research and Development

The Company incurred $1,815,000 of research and development  expenditures during
the third quarter of 1999, of which $272,000 was  capitalized and $1,543,000 was
expensed,  compared  to  $1,810,000  for the  third  quarter  of 1998,  of which
$1,297,000  was  capitalized  and $513,000 was expensed.  The small  increase in
research  and  development  expenditures  from the third  quarter of 1998 to the
third quarter of 1999 was primarily due to the hiring of additional personnel in
connection with the further  development of the Company's  Internet  application
projects  during  the third  quarter  of 1999.  Such  increase  was  offset by a
decrease  (of  approximately  $350,000)  in  programming  services  provided  by
non-employee  personnel  in the third  quarter of 1999 as  compared to the third
quarter of 1998.

Amortization of Software Development Costs

The amortization of software  development costs decreased  $288,000,  or 55%, to
$231,000 in the third quarter of 1999 from $519,000 in the third quarter of 1998
primarily  due to the  Company's  write-off  of its  software  capitalized  cost
related to the product  lines sold to one of the  Company's  competitors  in the
first quarter of 1999. As a result of the write-off,  only capitalized  software
costs  related to  non-business-to-business  products  continue to be  amortized
after first quarter of 1999.

Investment Income

Investment income decreased $47,000,  or 37%, to $80,000 in the third quarter of
1999 from  $127,000 in the third  quarter of 1998 due to the  decrease in income
generated  from a  money  market  account  in  which  the  Company's  funds  are
maintained.  The decrease  resulted  from a lower  average  cash  balance  being
maintained in this account in the third quarter of 1999 as compared to the third
quarter of 1998.

Income Taxes

The Company  recorded no provision for income taxes during the third quarters of
1999 and 1998 due to net operating losses in both quarters.

                                       14

<PAGE>

Comparison of Nine Months Ended September 30, 1999 and 1998

The following  table sets forth selected items from the Company's  statements of
operations (in thousands) and the percentages that such items bear to net sales:
<TABLE>
<CAPTION>
                                            Nine  Months Ended September 30,
                                               1999                 1998
                                         ------------------   ------------------
<S>                                     <C>        <C>       <C>         <C>
Net sales                               $ 5,151    100.0%    $ 5,955     100.0%
Cost of sales                               483      9.4          67       1.1
Selling, general and administrative       8,930    173.4       5,373      90.2
Research and development                  4,885     94.8       2,988      50.2
Amortization of software development      1,075     20.8       1,328      22.3
     costs                               -------   -------    -------    -------
  Total expenses                         15,373    298.4       9,756     163.8
                                         -------   -------    -------    -------
Loss from operations                    (10,222)  (198.4)     (3,801)    (63.8)
Investment income                           238      4.6         379       6.3
                                         -------  --------   --------    -------
  Net loss                              $(9,984)  (193.8%)   $(3,422)    (57.5%)
                                         =======  ========   ========    =======
</TABLE>
Net Sales

Net sales decreased $804,000,  or 14%, to $5,151,000 in the first nine months of
1999 from  $5,955,000  in the first  nine  months of 1998 due to a  decrease  of
$3,863,000 in revenues from the Company's  consumer CD-ROM products,  a decrease
of $12,000 in  revenues  from  training  services  and a decrease of $109,000 in
maintenance  fees.  These  decreases were offset by an increase of $2,022,000 in
sales of the Company's  business-to-business  products (electronic merchandising
and CAD  products),  an increase of  $784,000  in  revenues  generated  from the
Company's  E-commerce Internet web-sites and an increase of $374,000 in revenues
from consulting services.

Revenues  generated  from  the  Company's  E-commerce  Internet  web-sites  were
$784,000  in the  first  nine  months  of 1999 as  compared  to no such  revenue
generated in the first nine months of 1998.  The $784,000 in revenues  primarily
consisted of revenues generated from web-site  development and maintenance fees,
project  participation  fees,  on-line  advertising  revenue and digital content
generation fees.  During the first nine months of 1999, the Company,  as part of
its strategy to develop its  E-commerce  business  model,  began  entering  into
revenue   sharing  and/or   product   referral   agreements   with  its  project
participants.  Under these  agreements,  the Company will receive  transactional
revenues (shared with its project  participants) and product referral fees (from
its  project  participants)  during  the  term of  such  agreements.  Since  the
Company's  on-line  shopping  Internet  web-site  was launched at the end of the
first quarter of 1999, the Company had not generated  significant  transactional
revenues and product referral fees during the first nine months of 1999.

Revenues generated from consumer CD-ROM products decreased  $3,863,000,  or 87%,
to $602,000 in the first nine months of 1999 from  $4,465,000  in the first nine
months of 1998 primarily due to $1,980,000 of revenue generated during the first
nine  months  of 1998  from  the  one-time  license  of the  Company's  3-D Home
Interiors  product to its  publisher  and  $1,400,000  of revenue  generated  in
connection with the Company's  developing CD-ROM  applications in the first nine
months of 1998. Such revenues were not repeated in the first nine months of 1999
as the Company has shifted its primary  business focus to the emerging  consumer
Internet  E-commerce  market.  $483,000 of the  decrease was due to lower CD-ROM
participation revenues generated from the Company's consumer CD-ROM applications
in the first nine  months of 1999 as  compared to the first nine months of 1998.
The  decrease  in CD-ROM  participation  revenues  resulted  from the  Company's
strategy to shift its marketing  focus to Internet  E-commerce  during the first
nine months of 1999.

                                       15
<PAGE>

Sales  of  business-to-business  products  increased  $2,022,000,  or  162%,  to
$3,268,000  in the first nine months of 1999 from  $1,246,000  in the first nine
months   of  1998   primarily   due  to  the  sale  of  two  of  the   Company's
business-to-business   product   lines  and  the  license  of  certain   related
technologies  for an up-front fee of $3,000,000  during the first nine months of
1999. In March 1999, the Company entered into an agreement with one of its major
competitors.    Under   the   agreement,   the   Company   sold   two   of   its
business-to-business  product lines and licensed its cataloging  software to the
buyer  for an  up-front  fee of  $3,000,000,  additional  support  fees of up to
$1,000,000,  and a contingent  payment of up to  $1,000,000  depending on future
sales  over the next 24 months  generated  from the  product  lines  sold to the
buyer.  Except for support services,  the Company has no further  obligations to
this buyer (including  further  development of the products sold or the software
licensed,  as all development had been completed on such products and software).
The sale of these product  lines was part of the overall  shift in  Styleclick's
primary business focus from the business-to-business marketplace to the emerging
consumer Internet  electronic  commerce market. As such, the revenues recognized
from the sale did not arise from,  and are not  necessarily  representative  of,
Styleclick's  ongoing  business.  As a result of the sale, the Company generated
less  revenue  from its  business-to-business  products  in the second and third
quarters of 1999 as compared to the second and third quarters of 1998.

Revenues from consulting  services  increased  $374,000 to $379,000 in the first
nine months of 1999 from $5,000 in the first nine months of 1998  primarily  due
to $375,000 in revenues for consulting  services generated from the purchaser of
two of the Company's  business-to-business product lines in the first quarter of
1999. No such revenue was generated in the first nine months of 1998.

Revenues from training  services  decreased  $12,000,  or 32%, to $25,000 in the
first nine  months of 1999 from  $37,000 in the first nine  months of 1998,  and
maintenance fees decreased $109,000, or 54%, to $92,000 in the first nine months
of 1999 from  $201,000  in the first nine months of 1998,  primarily  due to the
Company's   overall  shift  in  its  primary   business   focus  away  from  the
business-to-business  marketplace,  as discussed above, from which most training
and maintenance fees were generated.

Cost of Sales

Cost of sales  increased  $416,000  to $483,000 in the first nine months of 1999
from $67,000 in the first nine months of 1998  primarily due to $117,000 in cost
of sales incurred in connection  with the $3,000,000 sale and license of certain
of the Company's business-to-business products in the first quarter of 1999, and
a $316,000  non-cash charge to royalty expense to Intel,  the Company's  project
co-developer (The royalty expense will be continuously amortized at $158,000 per
quarter from prepaid royalty expense in the future until December 2007). No such
costs of sales were incurred in the first nine months of 1998.

Selling, General and Administrative Expenses

Selling,  general and administrative  expenses increased $3,557,000,  or 66%, to
$8,930,000  in the first nine months of 1999 from  $5,373,000  in the first nine
months of 1998 due to the following factors. Personnel costs increased $734,000,
or 32%, to  $3,040,000  in the first nine months of 1999 from  $2,306,000 in the
first nine months of 1998. The increase in personnel  costs  resulted  primarily
from the hiring of  additional  personnel in late 1998 to support the  Company's
increased  operating  activities  and $200,000 of bonuses paid to the  Company's
executives in the first nine months of 1999. Additionally, certain related costs
including travel,  marketing,  telephone,  office supplies  expenses,  taxes and
licenses,  repair and maintenance and depreciation expense increased $2,595,000,
or 140%, to  $4,453,000 in the first nine months of 1999 from  $1,858,000 in the
first nine  months of 1998.  Of that  increase,  $2,491,000  was  related to the
Company's increased marketing activities during the first nine months of 1999 to
support  its  new  E-commerce  products.  Additionally,   professional  services
including accounting, legal and consulting services increased $640,000, or 105%,
to  $1,250,000  in the first nine months of 1999 from $610,000 in the first nine
months of 1998. The increase in  professional  services was primarily due to the
Company's increased  requirements for these services in the first nine months of
1999  compared to the first nine months of 1998,  resulting  from the  Company's
increased operating  activities in the emerging E-commerce market and support of
its new  E-commerce  products  and  dispositions  of  certain  of the  Company's
business-to-business   product  lines.   Finally,  bad  debt  expense  decreased
$417,000,  or 90%,  to $45,000 in the nine  months of 1999 from  $462,000 in the
first nine months of 1998.  Such  decrease  was  primarily  attributable  to the
additional  bad debt  reserve in the amount of $402,000  recorded by the Company
during  the  first  nine  months of 1998 upon the  Company's  review of  certain
specific  accounts.  No such  additional  reserve was recorded in the first nine
months of 1999.

                                       16
<PAGE>

Research and Development

The Company incurred $5,706,000 of research and development  expenditures during
the first nine months of 1999, of which $821,000 was  capitalized and $4,885,000
was expensed, compared to $4,777,000 for the first nine months of 1998, of which
$1,789,000 was  capitalized  and  $2,988,000  was expensed.  The 19% increase in
research and development  expenditures from the first nine months of 1998 to the
first  nine  months  of 1999  was  primarily  due to the  hiring  of  additional
personnel in connection with the further  development of the Company's  Internet
application projects.

Amortization of Software Development Costs

The amortization of software  development costs decreased  $253,000,  or 19%, to
$1,075,000  in the first nine months of 1999 from  $1,328,000  in the first nine
months of 1998 due primarily to a $250,000 write-off of the capitalized software
cost related to the product  lines sold to one of the Company's  competitors  in
the first  nine  months of 1999.  The 1999  write-off  was  offset by a $341,000
write-off  of the  Company's  3-D Home  Interiors  product  development  cost in
connection with the sale of the product's license to the Company's  publisher in
the first nine months of 1998. The remaining  $162,000  decrease is due to lower
capitalized  project  costs being  amortized in the first nine months of 1999 as
compared to the first nine months of 1998.

Investment Income

Investment  income  decreased  $141,000,  or 37%,  to $238,000 in the first nine
months  of 1999  from  $379,000  in the  first  nine  months  of 1998 due to the
decrease in income  generated from a money market account in which the Company's
funds are  maintained.  The decrease  resulted from a lower average cash balance
maintained  in this  account in the first nine months of 1999 as compared to the
first nine months of 1998.

Income Taxes

The Company  recorded no provision for income taxes during the first nine months
of 1999 and 1998 due to net operating losses in both periods.

                                       17
<PAGE>

Liquidity and Resources of Capital

The  Company's  cash balance  decreased  $1,850,148,  or 29%, to  $4,493,451  at
September  30, 1999 from  $6,343,599  at December  31, 1998  primarily  due to a
decrease of  $8,285,194  in the cash balance due to funds used by the Company in
its operating  activities,  a decrease of $753,701  resulting from cash used for
the purchase of furniture  and  equipment  and a decrease of $820,699  resulting
from cash used in development of internal use computer software.  Such decreases
were  offset by an  increase  of  $242,250  in cash  received  by the Company in
connection with stock options  exercised by the Company's  employees  during the
first nine months of 1999,  $6,000  received by the Company in  connection  with
warrants  exercised  by its  IPO  principal  underwriter  and  net  proceeds  of
$7,761,196  received by the Company in  connection  with the issuance of 776,827
shares of its common stock in April 1999.

The  Company's  accounts  receivable  balance  increased  $236,162,  or 27%,  to
$1,121,149  at  September  30, 1999 from  $884,987 at December  31,  1998.  This
increase  (representing  the total  amount of sales  generated  in excess of the
total amount of cash received from the Company's customers during the first nine
months of 1999) was primarily due to a total of $144,523  receivable  balance at
September 30, 1999 related to the service  agreements  the Company  entered into
with its customers  during the first nine months of 1999,  under which  payments
were  scheduled to be made  subsequent  to September 30, 1999.  Additionally,  a
$350,000  receivable  balance at  September  30, 1999 was related to the revenue
generated in September from one of the Company's major  customers.  The increase
was offset by a decrease  resulting from the collection  during 1999 from two of
the Company's major customers of approximately  $259,000 in accounts  receivable
from such customers at December 31, 1998.

The  Company's  prepaid  expenses and other  current  assets  balance  increased
$6,881,058  to  $7,278,159  at September  30, 1999 from $397,101 at December 31,
1998  primarily  due to a  $5,538,674  prepayment  recorded  in  April  1999  in
connection with the issuance of 455,218 shares of the Company's common stock and
warrants to purchase a total of 538,674 shares of the Company's  common stock to
Intel, its project  co-developer,  as a prepayment of royalties and a $2,557,143
prepayment  recorded  in the  first  nine  months of 1999 in  connection  with a
two-year  e-commerce  marketing  agreement  entered  into by the Company with an
Internet portal company as a prepayment of future marketing expense. $316,496 of
$5,538,674   in  prepaid   royalties  and  $962,500  of  $2,557,143  in  prepaid
advertising were expensed during the first nine months of 1999.

The Company's  accounts payable and accrued expenses balance increased  $837,534
to $1,340,732 at September 30, 1999 from $503,198 at December 31, 1998 primarily
due to $363,040 of accrued  payroll and related  taxes  recorded as of September
30, 1999. No such accruals were recorded as of December 31, 1998.  Additionally,
accrued  legal  service  fees  increased  $285,000  from  December  31,  1998 to
September  30,  1999 due to legal  services  in  connection  with the  Company's
increased operating  activities in the emerging E-commerce market and support of
its new  E-commerce  products  during  the first nine  months of 1999.  Finally,
advertising  bills in a total  amount of  $177,674  were  recorded  in the third
quarter and paid  subsequent  to September 30, 1999. No such bills were recorded
at December 31, 1998.

The Company's total shareholders' equity balance increased  $4,024,584,  or 33%,
to  $16,334,275  at  September  30, 1999 from  $12,309,691  at December 31, 1998
primarily  due to  $7,761,196  in net proceeds  received  from the issuance of a
total of 776,827  shares of the Company's  common stock to four of its investors
in April 1999,  $242,250 in proceeds received from the exercise of stock options
to  purchase  a total of  25,500  shares  of the  Company's  common  stock by 14
employees  during the first nine months of 1999 and $6,000 in proceeds  received
from the  exercise  of  warrants  to  purchase  a total of 1,000  shares  of the
Company's  common  stock  by its IPO  principal  underwriter.  Additionally,  an
increase of $5,538,674  resulted  from the Company's  issuance to Intel in April
1999 of 455,218  shares of the its common stock and warrants to purchase a total
of 538,674  shares of the  Company's  common  stock.  Finally,  an  increase  of
$460,000  resulted from the Company's  issuance of warrants to purchase  437,203
shares of common  stock in the first  nine  months of 1999 in  consideration  of
business  promotion  services  provided (or to be provided) to the Company.  The
increase was offset by a net operating  loss in the amount of $9,983,536  during
the first nine months of 1999.

                                       18
<PAGE>

The Company  anticipates  continuing  to use its capital  primarily  to fund the
activities related to the design,  development,  marketing, sales and support of
the  Company's  E-commerce  web-sites.  Together  with its existing  capital and
anticipated  funds  from  operations,  the  Company  believes  that its  capital
resources will be sufficient to provide its  anticipated  cash needs for working
capital and capital  expenditures  for at least the next 6 months  although  the
Company  expects  to seek to raise  additional  capital  through  equity or debt
financing before then,  depending on various  considerations  and  developments.
Thereafter,  if cash generated from  operations is  insufficient  to satisfy the
Company's capital  requirements,  the Company may have to sell additional equity
or debt securities or obtain credit  facilities,  assuming the Company can do so
on acceptable terms.

Forward-Looking Information

Certain   statements   in  this  Section  and   elsewhere  in  this  report  are
forward-looking  in nature and  relate to trends and events  that may affect the
Company's future financial position and operating  results.  Such statements are
made pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. The terms "believe," "expect,"  "anticipate,"  "intend," and
"project"   and  similar   words  or   expressions   are  intended  to  identify
forward-looking  statements.  These statements speak only as of the date of this
report.  The  statements  are  based on  current  expectations,  are  inherently
uncertain,  are subject to risks,  and should be reviewed with  caution.  Actual
results and experience may differ materially from the forward-looking statements
as a result of many  factors,  including  changes in economic  conditions in the
markets  served by the  Company,  increasing  competition,  fluctuations  in raw
materials and energy prices, and other unanticipated  events and conditions.  It
is not possible to foresee or identify all such  factors.  The Company  makes no
commitment  to update any  forward-looking  statement  or to disclose any facts,
events,  or circumstances  after the date hereof that may affect the accuracy of
any forward-looking statement.

                                       19
<PAGE>

Item 3. Quantitative and Qualitative Disclosure of Market Risk

           None.


                                       20
<PAGE>

                           PART II. OTHER INFORMATION

Item 1. Legal Proceedings

           None.

Item 2. Changes in Securities and Use of Proceeds

     (c)  Recent Sales of Unregistered Securities

          During the quarter  ended  September  30,  1999,  the Company sold the
          following  securities  which were not registered  under the Securities
          Act of 1933, as amended (the "1993 Act"):

          In July 1999, the Company  issued to a financial  advisor for services
          provided to the Company  warrants,  expiring in July 2002, to purchase
          10,000  shares  of common  stock at an  exercise  price of $13.00  per
          share.  In August  1999,  the  Company  issued to the same  agency for
          services provided to the Company warrants, expiring in August 2002, to
          purchase  10,000 shares of common stock at an exercise price of $13.00
          per share.

          Exemption  from the  registration  provisions  of the 1933 Act for the
          transactions  described  above is claimed  pursuant to Section 4(2) of
          the 1933 Act and/or Rule 506 of Regulation D promulgated thereunder on
          the  grounds  that  such  transactions  did  not  involve  any  public
          offering.  The  purchasers  in  such  transactions  represented  their
          intention to acquire the securities for investment only and not with a
          view to the distribution thereof.  Appropriate legends were affixed to
          the   certificates   evidencing   the   securities   issued   in  such
          transactions.  All purchasers  either  received  adequate  information
          about the Company or had access to such information.

Item 3. Defaults Upon Senior Securities

           None.

Item 4. Submission of Matters to a Vote of Security Holders

          On July 16, 1999, the Company held its Annual Meeting of  Shareholders
          at which the shareholders approved the following:

          (1)  The election of Joyce Freedman, Maurizio Vecchione, Lee Freedman,
               Stephen  Wyle,  Peter  Frank and  Leslie  Saleson to the Board of
               Directors  to serve until the next annual  meeting or until their
               successors  are elected and  qualified.  The following  directors
               received the number of votes set opposite their respective names.
<TABLE>
<CAPTION>
                                            For Election        Against Election
                 <S>                           <C>                         <C>
                  Joyce Freedman               6,722,070                    0
                  Maurizio Vecchione           6,722,070                    0
                  Lee Freedman                 6,722,070                    0
                  Stephen Wyle                 6,722,070                    0
                  Peter Frank                  6,722,070                    0
                  Leslie Saleson               6,722,070                    0

</TABLE>
                                       21
<PAGE>

          (2)  The issuance of investors  warrant  shares and  placement  agents
               warrant shares in connection with the Company's private placement
               which  closed on April 7, 1999.  The  proposal  provides  for the
               issuance of up to 919,243 shares of common stock upon exercise of
               the  investors  warrants and up to 33,921  shares of common stock
               upon exercise of the  placement  agents  warrants.  Such proposal
               received  3,985,543  votes for approval and 69,507 votes  against
               the  approval  with  21,005   abstentions  and  2,836,092  broker
               non-votes.

          (3)  The  issuance  of  private  placement  warrant  shares  to  Intel
               Corporation.  This  proposal  provides  for the issuance of up to
               538,674  shares of common  stock upon the  exercise  of  warrants
               issued  to  Intel  on  April  7,  1999  in  consideration  of the
               termination of the Company's  obligation to make royalty payments
               to  Intel  under  a 1997  software  development  agreement.  Such
               proposal  received  4,027,175 votes for approval and 23,595 votes
               against the approval with 20,285 abstentions and 2,836,092 broker
               non-votes. .

          (4)  An amendment to the Company's  1995 Stock Option Plan to increase
               the  total  number  of  shares  of  the  Company's  Common  Stock
               authorized  for issuance  thereunder  from 1,650,000 to 2,500,000
               shares.  Such proposal received  3,796,514 votes for approval and
               258,419 votes against the approval  with 15,772  abstentions  and
               2,836,442 broker non-votes.

          (5)  An amendment to the Articles of  Incorporation to change the name
               of the Company from  Modacad,  Inc. to  Styleclick.com  Inc. Such
               proposal  received  6,811,200 votes for approval and 78,237 votes
               against the approval with 17,710 abstentions.

          (6)  The  ratification of the appointment by the Board of Directors of
               Ernst & Young,  as the  Company's  independent  certified  public
               accountants  for the 1999 fiscal  year.  Such  proposal  received
               6,884,544 votes for the  ratification and 4,770 votes against the
               ratification with 17,833 abstentions.


Item 5. Other Information

           None.

                                       22
<PAGE>

Item 6. Exhibits and Reports on Form 8-K

          (a)  Exhibits:

                    27.1         Financial Data Schedule.1

          (b)  Reports on Form 8-K

               Styleclick  filed a  report  on Form  8-K,  dated  July 2,  1999,
               relating to the  E-Commerce  Marketing  Agreement  as of June 30,
               1999 by and between the Registrant and America Online.

               Styleclick  filed a report  on Form  8-K,  dated  July 19,  1999,
               announcing  the change of its legal name from  Modacad,  Inc.  to
               Styleclick.com  Inc.  and its new ticker  symbol  from  "MODA" to
               "IBUY".






Confidential  treatment  is being  requested  with  respect to  portions of this
exhibit,  and such confidential  portions have been deleted and separately filed
with the Securities Exchange Commission pursuant to Rule 24b-2 promulgated under
the Exchange Act of 1934.  This exhibit does not include  certain  schedules and
similar  attachments.  A list  briefly  identifying  the contents of all omitted
schedules  has  been  provided  in  this  exhibit.   The  Company  will  furnish
supplementally to the Securities and Exchange  Commission upon request a copy of
any omitted schedule.



- ----------------------------

1    This  exhibit  is  being  filed  electronically  in the  electronic  format
     specified by EDGAR.

                                       23
<PAGE>

                                    SIGNATURE

In accordance with the  requirements of the Exchange Act, the registrant  caused
this  report to be  signed on its  behalf  by the  undersigned,  thereunto  duly
authorized.


                                           Styleclick.com Inc.


Date: November 10, 1999                By: /s/  MAURIZIO VECCHIONE
                                           -------------------------------
                                           Maurizio Vecchione
                                           President and
                                           Co-Chief Executive Officer

                                           /s/  BARRY HALL
                                           -------------------------------
                                           Barry Hall
                                           Executive Vice President, Finance and
                                           Chief Financial Officer

                                       24
<PAGE>
                                  EXHIBIT INDEX



Exhibit              Description                            Sequentially
Number                                                      Numbered Page

 27.1              Financial Data Schedule.1







*  Confidential  treatment is being  requested  with respect to portions of this
exhibit,  and such confidential  portions have been deleted and separately filed
with the Securities Exchange Commission pursuant to Rule 24b-2 promulgated under
the Exchange Act of 1934.  This exhibit does not include  certain  schedules and
similar  attachments.  A list  briefly  identifying  the contents of all omitted
schedules  has  been  provided  in  this  exhibit.   The  Company  will  furnish
supplementally to the Securities and Exchange  Commission upon request a copy of
any omitted schedule.


- --------
1 This exhibit is being filed  electronically  in the electronic format
  specified by EDGAR.

                                       25


<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE  CONTAINS  SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM BALANCE
SHEET AND  STATEMENT OF  OPERATIONS AS OF SEPTEMBER 30, 1999 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH 10-Q FOR QUARTER ENDED SEPTEMBER 30,1999.
</LEGEND>

<S>                                            <C>
<PERIOD-TYPE>                                        9-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 JAN-01-1999
<PERIOD-END>                                   SEP-30-1999
<CASH>                                           4,493,451
<SECURITIES>                                             0
<RECEIVABLES>                                    1,121,149
<ALLOWANCES>                                       295,000
<INVENTORY>                                          2,025
<CURRENT-ASSETS>                                12,597,759
<PP&E>                                           4,283,188
<DEPRECIATION>                                   1,623,124
<TOTAL-ASSETS>                                  18,103,049
<CURRENT-LIABILITIES>                            1,768,774
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                        40,583,747
<OTHER-SE>                                               0
<TOTAL-LIABILITY-AND-EQUITY>                    18,103,049
<SALES>                                          5,151,342
<TOTAL-REVENUES>                                 5,151,342
<CGS>                                              482,334
<TOTAL-COSTS>                                      482,334
<OTHER-EXPENSES>                                14,890,604
<LOSS-PROVISION>                                    45,000
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                 (9,983,536)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                             (9,983,536)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                    (9,983,536)
<EPS-BASIC>                                        (1.44)
<EPS-DILUTED>                                        (1.44)



</TABLE>


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