K2 DESIGN INC
10QSB, 1997-08-12
BUSINESS SERVICES, NEC
Previous: K2 DESIGN INC, 10QSB/A, 1997-08-12
Next: MICHIGAN BREWERY INC, 10QSB, 1997-08-12




                                        FORM 10QSB


                            SECURITIES AND EXCHANGE COMMISSION
                                  Washington, D.C. 20549


(MARK ONE)
[X]         QUARTERLY  REPORT  UNDER  SECTION  13  OR  15(d)  OF THE SECURITIES
            EXCHANGE ACT OF 1934

            For the quarterly period ended June 30, 1997

                                            OR

[ ]         TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

            For the Transition Period From ... to ...

                                Commission File No. 1-11873

                                      K2 DESIGN, INC.
             (Exact name of small business issuer as specified in its charter)

                DELAWARE                                           13-3886065
     (State or other jurisdiction of                            (I.R.S. Employer
     incorporation or organization)                               Identification
								      number)

             55 BROAD STREET
           NEW YORK, NEW YORK  10004
     (Address of principal executive
                offices)

				Issuer's telephone number: (212) 547-5234

            Check  whether  the  issuer (1) has filed all reports  required  by
            Section 13 or 15(d) of  the  Exchange  Act  during the preceding 12
            months (or for such shorter period that the registrant was required
            to  file  such  reports) and (2) has been subject  to  such  filing
            requirements for the past 90 days.

                         Yes    X                               No

            State the number  of  shares  outstanding  of  each of the issuer's
            classes of common equity, as of the latest practicable date.

            CLASS                                  OUTSTANDING AT JUNE 30, 1997
   Common stock, par value $.01                              3,645,421
   Common stock redeemable purchase warrants                 1,000,000

	Transitional Small Business Disclosure Format (check one):

	Yes_____  	No X

<PAGE>



                        K2 DESIGN, INC. AND SUBSIDIARY


                                     INDEX


                                                                          Page


PART 1 - FINANCIAL INFORMATION

 Item 1. Financial Statements

  Consolidated balance sheets - June 30, 1997 (unaudited) ...................3

  Consolidated statements of operations - three
    and six months ended June 30, 1997 (unaudited)
    and June 30, 1996 (unaudited)............................................4

Consolidated statements of cash flows -
    six months ended June 30, 1997 (unaudited) and
    June 30, 1996 (unaudited)................................................5

  Notes to consolidated financial statements.................................7

 Item 2. Management's Discussion and Analysis of Results of
  Operations and Financial Condition.........................................8

PART II - OTHER INFORMATION

 Item 1. Legal Proceedings..................................................13

 Item 2. Changes in Securities..............................................13

 Item 3. Defaults Upon Senior Securities....................................13

 Item 4. Submission of Matters to a Vote of Security Holders................13

 Item 5. Other Information..................................................13

 Item 6. Exhibits and Reports on Form 8-K...................................13
	 Exhibit 27.1 Financial Data Schedule...............................14

SIGNATURES..................................................................13


<PAGE>


                        K2 DESIGN, INC. AND SUBSIDIARY

                          CONSOLIDATED BALANCE SHEET




<TABLE>
<CAPTION>
                                                                   June 30,
                          ASSETS                                     1997
<S>                                                         <C>
                                                                  (unaudited)
CURRENT ASSETS:
   Cash                                                             $2,284,305
   Accounts receivable                                               1,649,880
   Prepaid and other assets                                            355,327
   Total current assets                                             $4,289,512
EQUIPMENT AND LEASEHOLD IMPROVEMENTS                                $1,039,893
RESTRICTED CASH                                                       $668,614
OTHER ASSETS                                                           $10,222
   Total assets                                                     $6,008,241
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
   Current portion of capital lease obligations                        $66,993
   Current portion of long-term debt                                   100,000
   Accounts payable                                                    436,996
   Accrued professional fees                                            12,088
   Accrued compensation                                                111,582
   Accrued taxes                                                        71,205
   Other accrued expenses                                              115,871
    Total current liabilities                                         $914,735
LONG TERM DEBT AND CAPITAL LEASE OBLIGATIONS                          $472,485
STOCKHOLDERS' EQUITY:
   Common stock                                                        $36,454
   Additional paid-in capital                                        6,281,183
   Retained earnings (deficit)                                      (1,696,616)
   Total stockholders' equity                                       $4,621,021
   Total liabilities and stockholders' equity                       $6,008,241
</TABLE>



<PAGE>


                        K2 DESIGN, INC. AND SUBSIDIARY

                     CONSOLIDATED STATEMENTS OF OPERATIONS







<TABLE>
<CAPTION>
                                                  Three Months Ended                             Six Months Ended
                                                        JUNE 30,                                      JUNE 30,
<S>                                           <C>                     <C>                    <C>                    <C>
                                                  1997                   1996                   1997                    1996
                                                                                  (unaudited)
REVENUES                                        $1,162,902               $498,050             $2,828,300             $1,010,484
DIRECT SALARIES AND COSTS                          856,825                607,066              2,048,215             $1,106,174
SELLING, GENERAL AND                               745,114                260,626              1,526,395                386,583
  ADMINISTRATIVE EXPENSES
DEPRECIATION                                        61,876                 14,221                118,808                 23,334
         Income (loss) from operations           (500,913)              (383,863)              (865,118)              (505,607)
INTEREST INCOME                                     41,098                      0                 81,807                      0
INTEREST EXPENSE                                   (9,608)                (6,780)               (12,932)                (7,762)
PROVISION FOR INCOME TAXES                         (3,920)                (2,197)                (4,956)                (2,197)
         Net income (loss)                      $(473,343)             $(392,840)             $(801,199)             $(515,566)
NET LOSS PER COMMON SHARE                          $(0.13)                $(0.17)                $(0.22)                $(0.24)
WEIGHTED AVERAGE NUMBER OF                       3,645,421              2,374,281              3,645,421              2,192,962
  COMMON SHARES OUTSTANDING
</TABLE>


<PAGE>


                        K2 DESIGN, INC. AND SUBSIDIARY


                     CONSOLIDATED STATEMENTS OF CASH FLOWS



<TABLE>
<CAPTION>
                                                                                     Six Months Ended
                                                                                          June 30,
<S>                                                                      <C>                              <C>
                                                                            1997                             1996
                                                                                         (unaudited)
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                                                     $(801,199)                     $(515,566)
  Adjustments to reconcile net loss to net cash
  used in operating activities-
     Depreciation                                                                118,807                         23,334
     Changes in-
       Accounts receivable                                                       417,835                       (153,915)
       Deferred offering costs                                                         0                       (330,132)
       Prepaid and other assets                                                  (43,845)                      (123,138)
       Restricted cash                                                          (638,614)                       (30,000)
       Other assets                                                                  400                              0
       Accounts payable                                                         (307,567)                       186,365
       Accrued professional fees                                                 (22,912)                        56,348
       Accrued compensation                                                      (13,211)                         6,392
       Accrued taxes                                                             (26,060)                        15,926
       Other accrued expenses                                                    (58,913)                       154,693
       Customer advances                                                        (166,169)                         6,443
             Net cash (used in) operating activities                          (1,541,448)                      (703,250)
CASH FLOWS FROM INVESTING ACTIVITIES --
  Purchase of equipment                                                         (509,537)                       (41,177)
CASH FLOWS FROM FINANCING ACTIVITIES:
  Issuance of common stock                                                             0                        919,475
  Payments on line of credit                                                           0                         (1,871)
  Principal payments on capital lease obligations                                (32,140)                       (46,858)
  Proceeds from notes payable                                                    500,000                              0
             Net cash provided by financing activities                           467,860                        870,746
             Net increase (decrease) in cash                                  (1,583,125)                       126,319
CASH, beginning of period                                                      3,867,430                         17,756
CASH, end of period                                                           $2,284,305                       $144,075
</TABLE>


                        K2 DESIGN, INC. AND SUBSIDIARY


<TABLE>
<CAPTION>
                                                                                    Six Months Ended
                                                                                         June 30,
<S>                                                                      <C>                           <C>
                                                                          1997                           1996
                                                                                        (unaudited)
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
 Cash paid during the period for-
  Interest                                                                $12,932                         $7,774
  State income taxes                                                        4,956                         10,505
SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING
 AND FINANCING ACTIVITIES:
  Assets acquired under capital lease obligations                         $41,731                        $76,068
</TABLE>



<PAGE>


                        K2 DESIGN, INC. AND SUBSIDIARY


                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                 JUNE 30, 1997

                                  (UNAUDITED)


       (1)   BASIS OF PRESENTATION:

                    The accompanying unaudited condensed consolidated financial
             statements have been prepared by the Company and reflect all
             adjustments, consisting of only normal recurring adjustments,
             which are, in the opinion of management, necessary for a fair
             presentation of financial results for the three month and six
             month period ended June 30, 1997 and 1996, in accordance with
             generally accepted accounting principles for interim financial
             reporting and pursuant to Form 10-QSB and Regulation SB.  Certain
             information and footnote disclosures normally included in the
             Company's annual audited consolidated financial statements have
             been condensed or omitted pursuant to such rules and regulations.

                    The results of operations for the three month and six month
             period ended June 30, 1997 and 1996 are not necessarily indicative
             of the results of operations to be expected for a full fiscal
             year.  These interim condensed consolidated financial statements
             should be read in conjunction with the audited consolidated
             financial statements for the fiscal year ended December 31, 1996,
             which are included in the Company's Form 10-KSB filed with the
             Securities and Exchange Commission.

                    The preparation of financial statements in conformity with
             generally accepted accounting principles requires management to
             make estimates and assumptions that affect the reported amounts of
             assets and disclosures of contingent assets and liabilities at the
             dates of the financial statements and the reported amounts of
             revenues and expenses during the reporting periods.  Actual
             results could differ from those estimates.


       (2)   NET LOSS PER COMMON SHARE:

                    Net loss per common share has been computed by dividing net
             loss by the weighted average number of common shares outstanding.
             Statement of Financial Accounting Standards No. 128, "Earnings Per
             Share" which becomes effective for the period ending after
             December 15, 1997, establishes new standards for computing and
             presenting earnings per share (EPS).  The new standard requires
             the presentation of basic EPS and diluted EPS.  Basic EPS is
             calculated by dividing income available to common shareholders by
             the weighted average number of shares of common stock outstanding
             during the period.  Diluted EPS is calculated by dividing income
             available to comon shareholders by the weighted average number of
             common shares outstanding adjusted to reflect potentially dilutive
             securities.  Previously, reported EPS amounts must be restated
             under the new standard when it becomes effective.  As a result of
             the loss of the period presented, the adoption of this Standard
             will not have a material impact on earnings per share.

       (3)   LONG TERM DEBT

                                In May 1997, the Company borrowed $500,000 from
             a bank in order to finance furniture and leasehold improvements to
             its new office at 30 Broad Street.  The loan has a two-year term,
             bears interest at a rate of 8.4% per year, is payable in 23 equal
             monthly installments of $8,333 and a final payment of $308,333.
             This loan is secured by all of the Company's assets on deposit
             with the bank, which includes substantially all of the Company's
             cash and its operating accounts.


<PAGE>

   Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
       FINANCIAL CONDITION

   This section and other parts of this Report contain forward-looking
   statements that involve risks and uncertainties.  The Company's actual
   results may differ significantly from the results discussed in the forward-
   looking statements.  Readers are encouraged to refer to the Company's Annual
   Report on Form 10-KSB for the fiscal year ended December 31, 1996 for a
   further discussion of the Company's business risks and opportunities
   attendant thereto, in addition to these set forth under "--Fluctuations in
   Quarterly Operating Results."


   Overview

   K2 Design, Inc. (the "Company") was founded in 1993 as a general partnership
   and initially operated as a traditional graphic design business.  The
   Company was hired to design a graphical user interface in March 1994 for
   Sierra Magazine Online, a proprietary online service, and in August 1994 for
   NetMarket Inc., the first company to perform a secure online transaction on
   the Internet, at which time the Company shifted its principal business to
   Web site design and creation.  After the Company's initial public offering
   ("IPO") on July 26, 1996, the Company began to develop its vision to become
   a full-service interactive marketing and communications firm, largely in
   anticipation of demands from its customers for additional complementary
   services.  Complementary services the Company now provides include, among
   others, development of CD-ROM discs, media placement on Web sites,
   consulting services regarding Web site usage and user characteristics,
   development and maintenance of Company-owned Web site advertising networks,
   live Internet broadcasts and the development of brand strategies, intranet
   design and print collateral systems.

   As a result of the expansion of the Company's services beyond Web site
   design and creation, the Company incurred significant expenses in 1996 and
   the first half of 1997 in anticipation of future revenues.  Since the
   Company has engaged in Web site design and creation only for approximately
   two years, and has been providing various other services for less than one
   year, the Company has a limited operating history upon which an evaluation
   of the Company and its prospects can be based.  Management therefore
   believes that period-to-period comparisons of the Company's results of
   operations are not necessarily indicative of future results.

   In January 1995, the Company was reorganized as a New York corporation that
   elected to be treated as an S corporation for tax purposes.  In January
   1996, the Company was reorganized as a Delaware holding company and the New
   York corporation became a wholly-owned operating subsidiary thereof and thus
   ceased to be an S corporation for tax purposes.  For financial reporting
   purposes, the Company's Consolidated Financial Statements include the
   Company and its wholly-owned subsidiary.

   RESULTS OF OPERATIONS

       General

   Project-based work for which the Company has been engaged has generally been
   completed within 16 weeks, although certain past, current and future
   projects have taken and are expected to take longer to complete.  Revenues
   are recognized on a percentage of completion basis.  Provisions for any
   estimated losses on uncompleted projects are made in the period in which
   such losses are determinable.  A portion of the Company's revenues  have
   been generated on a fixed fee for service basis.  The Company also provides
   ongoing services to certain customers, including four customers for which
   the Company is interactive agency-of-record.  Additionally, the Company has
   experienced and expects to continue to experience a longer sales cycle,
   since its focus has broadened to encompass a comprehensive interactive
   marketing initiative as compared to its former focus on project-based Web
   site business.

   The Company presently intends to maintain its current expense levels, which
   to a large extent are fixed, based in part on expectations as to future
   revenues and will base future expense levels similarly.  These expenses are
   related to, among other things, a substantial increase in the number of
   employees, an increase in occupancy costs and investments in equipment.  The
   Company's failure to expand its business in an efficient manner could have a
   material adverse effect on the Company's business, operating results and
   financial condition.  Although operating expenses as a percentage of
   revenues have decreased in the three and six months ended June 30, 1997 as
   compared to the prior comparable periods, there can be no assurance that the
   Company's revenues will grow at a rate that will support its increased
   levels.

   The changes in the various line-items discussed below result from the
   increase in the Company's expenses since it consummated a series of
   securities offerings in 1996 and began to apply the proceeds to expand
   services in anticipation of future revenues.


<PAGE>

                                   K2 DESIGN, INC. AND SUBSIDIARY







                                                   PERCENTAGE OF REVENUES
<TABLE>
<CAPTION>
                                                 Three Months Ended                               Six Months Ended
                                                      June 30,                                        June 30,
<S>                                            <C>                     <C>                     <C>                    <C>
                                                 1997                    1996                    1997                   1996
                                                                                    (unaudited)
Revenues                                              100.00%                 100.00%                 100.00%               100.00%
Operating Expenses
  Direct Salaries and Costs                             73.7%                  121.9%                   72.4%                109.5%
  Selling, General and
    Administrative Expenses                             64.1%                   52.3%                   54.0%                 38.2%
  Depreciation                                           5.3%                    2.9%                    4.2%                  2.3%
     Total Operating Expenses                        (143.1)%                (177.1)%                (130.6)%              (150.0)%
Operating Income (loss)                               (43.1)%                 (77.1)%                 (30.6)%               (50.0)%
OTHER INCOME (EXPENSE)                                   2.7%                  (1.3)%                    2.4%                (0.7)%
INCOME (LOSS) BEFORE TAXES                            (40.4)%                 (78.4)%                 (28.2)%               (50.7)%
INCOME TAXES                                           (0.3)%                  (0.4)%                  (0.2)%                (0.3)%
    Net income (Loss)                                 (40.7)%                 (78.8)%                 (28.4)%               (51.0)%
</TABLE>


<PAGE>
             Revenues

       Revenues for the three months ended June 30, 1997 and 1996 were
       $1,162,902 and $498,050, respectively, or an increase of 133%.  Revenues
       for the six months ended June 30, 1997 and 1996 were $2,828,300 and
       $1,010,484, respectively, or an increase of 180%.  The increase in
       revenues in the three months and six months ended June 30, 1997 as
       compared to the three months and six months ended June 30, 1996 resulted
       primarily because (i) the Company's executive management continues to
       devote substantially more time to sales and marketing after the
       Company's initial public offering on July 26, 1996, (ii) the Company
       increased its production capacity and sales and account executive
       initiatives during the three months and six months ended June 30, 1997,
       and (iii) the brand strategy sales efforts have resulted in projects and
       relationships of increasing average size.

       In the three months ended June 30, 1997, approximately 63% of revenues
       were attributable to Web site design and creation services, 30% to media
       placement and the remainder to the operation of Company-owned web site
       advertising networks and traditional graphic design services.  In the
       six months ended June 30, 1997, approximately 58% of revenues were
       attributable to Web site design and creation services, 23% to media
       placement, and the remainder to development of a CDROM disc, operation
       of Company owned advertising networks, consulting services and
       traditional graphic design services.  In the three and six months ended
       June 30, 1996, approximately 83% and 87% of the Company's revenues,
       respectively, were attributable to Web site design and creation
       services, and the remainder was attributable to Web site hosting and
       traditional graphic design service.  Since the Company's transition from
       a Web site design firm into an integrated interactive marketing and
       communications firm is ongoing, the Company is unable to predict the
       relative percentage of its revenues that will be generated from each of
       its various services.

       During the three months ended June 30, 1997, WavePhore, Inc., Toys "R"
       Us Corporation and Bell Communications Research Inc. accounted for
       approximately 18%, 18% and 11% of the Company's revenues, respectively.
       During the three months ended June 30, 1996, America Online Incorporated
       ("AOL"), Waterhouse Securities and MCI Telecommunications Corporation
       accounted for approximately 27%, 13% and eight percent of the Company's
       revenues, respectively.  During the six months ended June 30, 1997,
       WavePhore, Inc., Toys "R" Us Corporation and The Chase Manhattan Bank
       accounted for approximately 31%, 17% and seven percent, respectively.
       During the six months ended June 30, 1996, AOL, International Business
       Machines, Inc. and Waterhouse Securities accounted for approximately
       18%, 21%, and nine percent of the Company's revenues, respectively.


       Direct Salaries and Costs

       Direct salaries and costs include all direct labor costs and other
       direct costs related to project performance, such as independent
       contractors, freelance labor, supplies, and printing and equipment
       costs.  As a percentage of revenues, direct salaries and costs have
       decreased to 73.7% from 121.9% in the three months ended June 30, 1997
       as compared to the same period in 1996.  The decrease resulted
       principally from a shift in the responsibilities of certain personnel to
       general and administrative functions commencing in late 1996.

       The Company's direct salaries and costs for the three months ended June
       30, 1997 and 1996 were $856,825 and $607,066, respectively.  In the 1997
       period, direct salaries and costs consisted primarily of approximately
       $235,000 paid for media costs, $490,000 paid as direct salaries, and
       secondarily of approximately $39,000 paid to freelance artists and other
       independent contractors.  In the 1996 period, direct salaries and costs
       consisted primarily of approximately $327,000 paid as direct salaries,
       and secondarily of approximately $151,000 paid to freelance artists and
       other independent contractors (approximately $90,000 of which was paid
       to vendors of complex computer programming services required for special
       features on Web sites).

       The Company's direct salaries and costs for the six months ended June
       30, 1997 and 1996 were $2,048,215 (72.4% of revenues) and $1,106,174
       (109.5% of revenues), respectively.  In the 1997 period, direct salaries
       and costs consisted primarily of approximately $864,000 paid as direct
       salaries, $456,000 paid for media costs and secondarily of approximately
       $366,000 paid to freelance artists and other independent contractors
       (approximately $121,000 of which was paid to vendors of complex computer
       programming services required for special features on Web sites).  In
       the 1996 period, direct salaries and costs consisted primarily of
       approximately $582,000 paid as direct salaries, and secondarily of
       approximately $413,000 paid to freelance artists and other independent
       contractors (approximately $300,000 of which was paid to vendors of
       complex computer programming services required for special features on
       Web Sites), and approximately $456,000 paid for media costs.  The
       Company has hired programmers in anticipation of future projects in an
       effort to reduce reliance on outside vendors of complex computer
       programming.  Since the preceding sentence is forward looking, there can
       be no assurance that the Company will successfully achieve a net savings
       by bringing in-house more of the complex programming required in its
       business.  Among other things, the Company may not be able to attract
       and retain personnel capable of performing these services at a rate less
       than that provided by outside vendors and even if such persons can be
       retained, their efforts may not entirely eliminate reliance on outside
       vendors, especially if the Company's complex programming needs continue
       to increase rapidly.


             Selling, General and Administrative Expenses

       Selling, general and administrative expenses for the three months ended
       June 30, 1997 and 1996 were approximately $745,114 (64.1% of revenues)
       and $260,626 (52.3% of revenues), respectively, and primarily consisted
       of wages, professional fees, occupancy costs, travel, office expenses
       and supplies and marketing and advertising, among other things.  Selling
       general and administrative expenses for the six months ended June 30,
       1997 and 1996 were approximately $1,526,395 (54.0% of revenues) and
       $386,583 (38.2% of revenues), respectively, and primarily consisted of
       wage, professional fees, occupancy costs, travel, office expenses and
       supplies and marketing and advertising, among other things.  The
       increases of selling, general and administrative expenses as a
       percentage of revenues and in absolute dollars resulted principally from
       a shift in the responsibilities of certain personnel to general and
       administrative functions commencing in late 1996.  These increases in
       the Company's selling, general and administrative expenses are also the
       result of the opening of additional offices and the increase in expenses
       related thereto.  In particular, the Company has opened an office at 30
       Broad Street, New York, New York into which it has consolidated its 50
       Broad Street office.  The lease for 30 Broad Street has an initial term
       of 6 years and provides for fixed rent of approximately $225,000 per
       annum for the first three years of the lease and $245,000 per annum
       thereafter.  Under the lease, the Company is also responsible for
       utilities and real estate taxes.  The Company is seeking a sub-tenant to
       sublet the 50 Broad Street location for the duration of that lease,
       which terminates on January 31, 2002 and to sublet its Maryland office
       (which the Company has closed) for the duration of that lease, which
       terminates on October 31, 1999.  As a result of the foregoing, the
       Company's selling, general and administrative expenses (particularly
       occupancy costs, personnel costs and office expenses and supplies) are
       expected to increase.  The Company has also ceased operations in its
       Maryland office.  The failure of the Company to sublet the 50 Broad
       Street location or the Maryland location could also have a material
       adverse effect on the Company.


             Depreciation

       Depreciation expense was $61,876 and $14,221 in the three months ended
       June 30, 1997 and 1996, respectively, and related to depreciation of
       equipment and leasehold improvements.  Depreciation expense was $118,807
       and $23,334 in the six months ended June 30, 1997 and 1996,
       respectively.  The Company's depreciation expenses in 1997 have
       increased significantly as a result of the acquisition of additional
       equipment and the relocation of its offices.

             Income Taxes

       Effective January 1995, the Company elected to be treated as an S
       Corporation for federal income tax purposes.  As a result, the
       shareholders were individually liable for federal income tax on the
       Company's taxable income.  In January 1996, the Company began to be
       treated as a C corporation for federal and state income tax purposes.
       The Company is also liable for New York state and city income taxes, as
       well as Maryland corporation and payroll taxes.


       FLUCTUATIONS IN QUARTERLY OPERATING RESULTS

       Quarterly revenues and operating results have fluctuated and will
       fluctuate as a result of a variety of factors.  These factors, some of
       which have affected the Company and some of which are beyond the
       Company's control, include the timing of the completion, material
       increase, reduction or cancellation of major projects, the gain or loss
       of one or more customers or channel sources, timing of the receipt of
       new business, timing of the hiring or loss of personnel, changes in the
       pricing strategies and business focus of the Company or its competitors,
       capital expenditures, operating expenses and other costs relating to the
       expansion of operations, general economic conditions and acceptance and
       use of the Internet.  In addition, revenues and operating results are
       difficult to forecast because of these fluctuations and because the
       Company lacks historical financial data for a significant number of
       periods.  The Company may be unable to adjust spending in a timely
       manner to compensate for any unexpected revenue shortfall.  Any
       significant shortfall of demand for the Company's services in relation
       to the Company's expectations would have an adverse impact on the
       Company's business, operating results and financial condition.  The
       Company's quarterly operating margins may also fluctuate from period to
       period depending on the relative mix of lower cost full time employees
       versus higher cost independent contractors.


       LIQUIDITY AND CAPITAL RESOURCES

       The Company is dependent on its cash of approximately $2.3 million  (at
       June 30, 1997), together with cash generated by operations, if any, for
       working capital in order to be competitive, to meet the increasing
       demands for service, quality and pricing and for any expansion of its
       business.  While the Company believes that its cash position together
       with cash expected to be generated by operations will be sufficient to
       finance its operations for at least one year,* the Company may
       nevertheless require future substantial alternative financing in order
       to satisfy its working capital needs, which may be unavailable or
       prohibitively expensive since the Company's only assets available to
       secure additional financing are accounts receivable.  Accordingly, the
       Company may not have the funds to relieve any liquidity problems in the
       next year and thereafter, or to finance any expansion of its business.

       Net cash (used) in the Company's operating activities was  $(1,541,448)
       in the six months ended June 30, 1997 and related primarily to an
       increase in restricted cash, a decrease in accounts payable offset by a
       decrease in accounts receivable, and to the loss incurred during the
       quarter.  The increase in restricted cash relates to the cash, cash
       equivalent and letter of credit security provided to the landlords of
       two of the Company's offices.

       In the six months ended June 30, 1997 the Company made capital
       expenditures of approximately $510,000 (of which approximately $460,000
       were incurred in the quarter ended June 30, 1997), consisting of
       furniture, fixtures, equipment and leasehold improvements acquired and
       made principally in connection with the Company's opening of its new
       location 30 Broad Street.  In May 1997, the Company also borrowed
       $500,000 from a bank in order to finance furniture and leasehold
       improvements to its new office at 30 Broad Street.  The loan has a two-
       year term, bears interest at a rate of 8.4% per year, is payable in 23
       equal monthly installments of $8,333 and a final payment of $308,333.
       This loan is secured by all of the Company's assets on deposit with the
       bank, which includes substantially all of the Company's cash and its
       operating accounts.

       In addition, the Company financed the purchase of certain equipment
       through capital leases.  The principal balance of such leases was
       $139,478 at June 30, 1997 and is payable in varying installments through
       the year 2000.

       *This statement is a forward-looking statement reflecting current
       expectations.  There can be no assurance that the Company's actual
       future performance will meet the Company's current expectations.


<PAGE>

                                   K2 DESIGN, INC. AND SUBSIDIARY


       PART II - OTHER INFORMATION

       Items 1., 2., 3. & 5.   Not applicable

       Item 4.                 The Company's Annual Meeting of Stockholders was
                               held on June 12, 1997.  In that meeting, the
                               stockholders (i) elected as director each of
                               David J. Centner, Matthew G. de Ganon, Douglas
                               E. Cleek and Bradley K. Szollose, by a vote of
                               3,132,036 shares in their favor and 11,300
                               shares withheld; and James A. Favia and Steven
                               N. Goldstein by a vote of 3,133,036 shares in
                               their favor and 10,300 withheld; (ii) approved
                               and ratified the selection by the Board of
                               Arthur Andersen LLP as independent accountants
                               for the Company's 1997 fiscal year by a vote of
                               3,130,589 shares for, 10,000 shares against and
                               2,747 shares abstain; and (iii) approved and
                               ratified the Company's 1997 Stock Incentive Plan
                               by a vote of 3,103,829 shares for, 34,710 shares
                               against and 4,797 shares abstain.

       Item 6.                 Exhibits and Reports on Form 8-K

       (a) Exhibits - Exhibit 27.1 - Final Data Schedule (included only in the
       electronic filing with the Securities and Exchange
                                 Commission)

       (b) No reports on Form 8-K have been filed during the quarter for which
       this report is filed.


                                             SIGNATURES


       In accordance with the requirements of the Exchange Act, the registrant
       caused this report to be signed on its behalf by the undersigned,
       thereunto duly authorized.


                                               K2 DESIGN, INC.


       Date: August 12, 1997                   /S/ DAVID J. CENTNER
                                               David J. Centner
                                               Chairman Of The Board, and
                                               Principal Executive Officer



                                               /S/ NELSON C. HUNTER
                                               Nelson C. Hunter
                                               Principal Financial Officer

<PAGE>

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>


<ARTICLE>	5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
K2 DESIGN, INC. AND SUBSIDIARY CONSOLIDATED FINANCIAL STATEMENTS FOR THE
QUARTER ENDED JUNE 30, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

       
<S>			<C>
<PERIOD-TYPE>		2ND QTR
<FISCAL-YEAR-END>         		Dec-31-96
<PERIOD-START>            		Jan-01-97
<PERIOD-END>             		Jun-30-97
<CASH>                        	        2,284,305
<SECURITIES>                                    0
<RECEIVABLES>                	        1,674,880
<ALLOWANCES>                  	           25,000
<INVENTORY>                  	                0
<CURRENT-ASSETS>             	        4,289,512
<PP&E>                       	        1,282,145
<DEPRECIATION>                	          242,250
<TOTAL-ASSETS>               	        6,008,241
<CURRENT-LIABILITIES>        	          914,735
<BONDS>                                   472,485
<COMMON>                                   36,454
                           0
                                     0
<OTHER-SE>                   	        4,584,567
<TOTAL-LIABILITY-AND-EQUITY>	        6,008,241
<SALES>                      	                0
<TOTAL-REVENUES>             	        2,828,300
<CGS>                        	        2,048,215
<TOTAL-COSTS>                	        1,645,203
<OTHER-EXPENSES>                                0
<LOSS-PROVISION>                                0
<INTEREST-EXPENSE>                         12,932
<INCOME-PRETAX>               	        (878,050)
<INCOME-TAX>                                4,956
<INCOME-CONTINUING>           	        (883,006)
<DISCONTINUED>                                  0
<EXTRAORDINARY>                                 0
<CHANGES>                                       0
<NET-INCOME>                  	        (801,199)
<EPS-PRIMARY>                              (0.22)
<EPS-DILUTED>                              (0.22)
        







</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission